MIT Sloan is the leader in research and teaching in AI. Dive in to discover why.

Which program is right for you?

MIT Sloan Campus life

Through intellectual rigor and experiential learning, this full-time, two-year MBA program develops leaders who make a difference in the world.

Earn your MBA and SM in engineering with this transformative two-year program.

A rigorous, hands-on program that prepares adaptive problem solvers for premier finance careers.

A 12-month program focused on applying the tools of modern data science, optimization and machine learning to solve real-world business problems.

Combine an international MBA with a deep dive into management science. A special opportunity for partner and affiliate schools only.

A doctoral program that produces outstanding scholars who are leading in their fields of research.

Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

Apply now and work for two to five years. We'll save you a seat in our MBA class when you're ready to come back to campus for your degree.

Executive Programs

The 20-month program teaches the science of management to mid-career leaders who want to move from success to significance.

A full-time MBA program for mid-career leaders eager to dedicate one year of discovery for a lifetime of impact.

A joint program for mid-career professionals that integrates engineering and systems thinking. Earn your master’s degree in engineering and management.

Non-degree programs for senior executives and high-potential managers.

A non-degree, customizable program for mid-career professionals.

MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester , who explores consumer behavior and pricing strategies; Juanjuan Zhang , known for her research on social interactions and marketing; and Catherine Tucker , who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior. 

Research from Marketing Faculty

marketing analytics phd

The rise of the union-curious worker, and how to win them over

Kara Baskin

In the U.S., front-line workers’ attitudes toward unions are softening, especially among people under 30. Here’s what they want from their workplaces.

marketing analytics phd

Leading the Way at Analysis Group

Haley Bierman

During September's iLead Speaker Series event, Analysis Group’s Martha Samuelson, SF ’86, and Rebecca Kirk Fair, MBA ’02, discussed their professional journeys, as well as the culture and leadership of their firm.

marketing analytics phd

Humans and AI: Do they work better together or alone?

MIT Sloan Office of Communications

“When Combinations of Humans and AI Are Useful” is the first large-scale meta-analysis conducted to better understand when human-AI combinations are useful in task completion, and when they are not.

marketing analytics phd

IKEA CEO: 3 ways to gain competitive advantage with sustainability

Betsy Vereckey

IKEA chief Jesper Brodin says sustainability isn’t just good for the environment — it’s a smart business practice, too.

Select Marketing Faculty

Full-time faculty.

Sinan Aral

David Austin Professor of Management

Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…

Rahul Bhui

Class of 1958 Career Development Assistant Professor

Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Assistant Professor at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines…

Sharmila C. Chatterjee

Sharmila C. Chatterjee

Academic head, enterprise management certificate; senior lecturer, marketing.

Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…

See All Marketing Faculty

Example PhD Thesis Topics

Jennifer allen (2024).

“Essays on Understanding and Combating Misinformation at Scale”

Matthew Cashman (2024)

“Nothing to See, Nothing to Say, and Nothing How Much: Three Essays on Information and Behavior”

Keyan Li (2024)

“Essays on Understanding Marketing Innovations”

Marat Ibragimov (2023)

“Product Returns Management in Online Retail”

IMAGES

  1. Marketing analytics: a guide to measuring performance

    marketing analytics phd

  2. Marketing Analytics: Based on First Principles: Robert W. Palmatier

    marketing analytics phd

  3. Masters in Marketing Analytics in USA

    marketing analytics phd

  4. Marketing analytics research framework

    marketing analytics phd

  5. 2022 Essentials: 5 Marketing Analytics Features

    marketing analytics phd

  6. 4 Best Online PhD in Business Analytics & Intelligence

    marketing analytics phd

VIDEO

  1. What is Marketing Analytics?

  2. Marketing Analytics 101 (A Beginner’s Guide To Marketing Metrics)

  3. What is marketing analytics?!

  4. How to Use Data Science for Marketing Analytics

  5. Marketing Strategy Based on First Principles and Data Analytics

  6. What does a marketing data analyst do?