literature review on sales analysis

A systematic literature review and meta-analysis on B2B sales success determinants. • A sales success model that captures important determinants from all the key pillars of the selling process. • A salesperson's competence and organization's operational and strategic practices must be aligned with the complex preferences and needs of ...

Specifically, a review of the recent academic and practitioner marketing literature (e.g., Cuevas, 2018; Kumar, 2018; Sridhar & Fang, 2019) suggests three major changes occurring in the world of sales and marketing: (1) a rapidly changing technological environment including big data's impact on sales and marketing practice, (2) the emergence of ...

sales persons from one company in B2B i ndustrial sales. As basis for these interviews two main theories where used, Verbeke, Dietz, Verwaal (2011) and Zallocco, Bollman Pullins, Mallin (2009) The results confirm the findings of established theoretic literature in that sales performance

This paper's purpose is to evaluate empirical and theoretical perspectives in Sales and Operations Planning (S&OP). The methodology consists of a systematic literature review, analysing 292 publications from academics and practitioners. The results reveal that the empirical evidence has been initially obtained by practitioners and subsequently acquired by academics with a growing interest in ...

Marketing-Sales interface literature is growing but remains fragmented. • This comprehensive review synthesizes extant Marketing-Sales interface research. • We analyze 89 articles published in marketing journals between 1984 and 2020. • Twelve managerial insights emerge from the review. •

This paper aims to conduct a systematic review of sales performance research published during 1983-2018 to propose an extension to Verbeke et al.'s (2011) classification.,This paper followed a systematic approach to the literature review in five sequential steps - search, selection, quality control, extraction and synthesis - as ...

In order to accomplish this, we divide the literature into sales enablement (macro) and organizational behavior (micro) topics, while also considering the meso paradigm which suggests that many of these topical areas span different organizational levels. We first provide a brief review of the literature in the respective categories as divided.

competition and sales forecasting. Section3details the proposed techniques. Research findings are presented in Section4. Discussions are presented in Section5. Conclusions are shown in Section6. 2. Literature Review Sales forecasting, market analysis, and performance assessment are three critical issues for retail firms.

The positive and negative sentiments from 12K reviews used for neural network analysis to predict how these variables can collectively be used for predicting product sales. The neural network analysis has confirmed that all proposed predictors are influential for sales. propose a novel method for predicting sales. The model combines Bass/Norton ...

This systematic literature review examines the deep learning (DL) models for retail sales forecast. The accuracy of a retail sales forecast is a prevalent force for uninterrupted business ...

LITERATURE REVIEW. Various analytical tools attempt to evaluate store location decisions (Buckner, Citation 1998; Levy & Weitz, Citation 2004), mostly by considering the amount of sales each location can generate in a certain period, given the current spatial distribution of demand and competition.Huff's gravity model and its extensions provide one of the earliest applications of spatial ...

A formal literature review is an evidence-based, in-depth analysis of a subject. There are many reasons for writing one and these will influence the length and style of your review, but in essence a literature review is a critical appraisal of the current collective knowledge on a subject. Rather than just being an exhaustive list of all that ...

2 Literature Review. A large amount of data available in information databases becomes a waste until the useful information is extracted. Predictive analytics is known as the roof of advanced analytics—that is to predict future events. ... A. Aima, WALMART sales data analysis & sales prediction using multiple linear regression in R ...

Sales forecasting is an important part related to supply chain. management and operations between the retailer a nd. manufacturers. Manufacturer needs to predict the actual. future demand to ...

Request PDF | On Nov 20, 2020, Somesh Kumar Sinha published A Systematic Literature Review of the Sales Promotion s Utilitarian and Hedonic Benefits | Find, read and cite all the research you need ...

Sales Performance Literature Review - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. Literature review on sales perofrmance

The Systematic Literature Review performs a thematic analysis of the corpus articles and groups them into clusters derived from the identified After-sales Customer Services (AFSCS) group. AFSCS, characterized in this paper as the pool of services offered in the e-commerce after-sales stage, is present in all the articles selected for this review.

This article is a practical guide to conducting data analysis in general literature reviews. The general literature review is a synthesis and analysis of published research on a relevant clinical issue, and is a common format for academic theses at the bachelor's and master's levels in nursing, physiotherapy, occupational therapy, public health and other related fields.

The volume of online product reviews is thought to increase consumer awareness about products and generates greater sales ( Anderson and Salisbury, 2003, Bowman and Narayandas, 2001, Chen et al., 2004, Godes and Mayzlin, 2004, Liu, 2006, Van den Bulte and Lilien, 2001 ). Duan, Gu, and Whinston (2008) posit that a higher volume of online product ...

Sales Promotions Effects on Consumer-Based Brand Equity. Mariola Palazn-Vidal E. Delgado-Ballester. Business. 2005. Research has traditionally posited that sales promotions erode brand equity. However, in current management practices, one may observe that companies design promotional programmes to differentiate….

A bibliometric analysis of the vast literature is conducted on 1,009 meticulously shortlisted articles following the semi-systematic literature review methodology. A text analytics tool named BibExcel is used for synthesizing the literature, and the results are visualized using Gephi, Pajek and a spreadsheet application.

Combining analysis of historical data with projections - now extended to 2035 - the report examines key areas of interest such as the deployment of electric vehicles and charging infrastructure, battery demand, investment trends, and related policy developments in major and emerging markets.

Polyetheretherketone (PEEK), an organic thermoplastic polymer, has gained interest in dentistry due to its excellent mechanical strength, flexibility, and biocompatibility. Furthermore, the ability to utilize CAD/CAM in the fabrication of PEEK enhances accuracy, reliability, and efficiency while also saving time. Hence, several orthodontic studies have explored the utilization of PEEK in ...

The impact of the Marketing/Sales relationship and effect on Business performance. Christopher R. Steger. Saint Leo University. MBA 525. Dr. Diane Monahan. June 16, 2019. Graduate Studies in ...

Breast cancer stands as the primary cause of cancer-related mortality among women worldwide, often presenting with distant metastases upon diagnosis. Ovarian metastases originating from breast cancer represent a range of 3-30% of all ovarian neoplasms. Case Report: Herein, we present the histopathological, histochemical, and immunohistochemical findings of a rare case involving mucin ...

Figure 1 Literature review flowchart. a Inappropriate study design includes studies concerning colorectal cancer incidence, colonoscopy or other colorectal cancer screening, population level summary statistics for colorectal cancer, and studies of colorectal cancer in model organisms or in vitro studies. b Markers of interest include oncogene mutations in KRAS, NRAS, BRAF, PIK3CA, PTEN, TP53 ...

The reader may choose a few representative reviews for each star rating to read. Thus, star rating may bridge the effect of review sentiments on purchasing decisions and product sales. Some studies in the literature [32], [40], [41] revealed that review sentiments impact sales.

This systematic review was carried out in accordance with the items of Preferred Reports for Systematic Reviews and Protocol Meta-Analysis (PRISMA-P) 10 and assessing the methodological quality of ...

In the past several months, Taylor Swift has become culturally ubiquitous in a way that feels nearly terrifying. Superstardom tends to turn normal people into cartoons, projections, gods, monsters ...

A Critical Review of the Literature for Sales Educators. April 2013. Journal of Marketing Education 35 (1):68-78. DOI: 10.1177/0273475313481157. Authors: Shannon Cummins. University of Nebraska at ...