latest research topics on digital marketing

There are a lot of different digital marketing research topics that you can explore when conducting your own research. Here are some of the most prevalent classifications: 1. Site Audits. 2. Social Media Tracking and Analysis. 3. Online Advertising Research. 4.

A new e-book from the MIT Initiative on the Digital Economy highlights learnings from the 2022 MIT Chief Marketing Officer Summit held this spring. The topline message to marketing executives: Add data, analytics, and algorithms to better reach socially-linked modern consumers. Here are MIT Sloan researchers' top digital marketing trends for 2022:

Video Marketing Among Research Topics in Digital Marketing. Video marketing will be a significant trend in the marketing industry in the year 2020. Because more than 70 percent of customers all over the world relate to the video contents of brands, this model of digital marketing is an essential research issue for people who run businesses.

November 29, 2021. Digital Marketing. Want to Build Intimacy With Customers? Get to Know Digital Campfires. Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.

Read more: Paid Media Marketing In 2024: 7 Changes Marketers Should Make. 6. Analytics: "You Can Observe A Lot By Watching.". Performance marketers integrated their advertising platforms with ...

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers. Marketing research from Harvard Business School faculty on issues including advertising ...

Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...

In today's digital era, the importance of digital marketing has increased from one year to another as a way of providing novel properties for informing, engaging, and selling services and products to clients. The research's aim is to investigate trends and patterns in the area of digital marketing research from 1979 to June 2020 through a bibliometric analysis technique. A total of 924 ...

By design, our review of extant work in digital marketing has focused only on marketing journals, primarily to keep the review tractable as well as to uncover the gaps that exist in the marketing literature and suggest new topics for exploration. Any new research effort has to be cognizant of the theories and models developed in marketing as ...

Here's a list of Social Media Marketing Research Topics: a) Exploring Social Media's impact on brand recognition. b) The role and function of Social Media in Digital Marketing. c) Measuring the effectiveness of Social Media advertising. d) Influence of mobile technology on Social Media Marketing.

2. AI in Digital Marketing Trends. There's no doubt that AI has dominated headlines and spun the heads of many marketers. In 2024, we predict continued exponential growth in AI capabilities which will require businesses to embrace the technology and stay ahead of the rapidly evolving landscape.

This article takes a quasi-historical perspective on digital and social media marketing. It traces digital marketing from its roots in direct and interactive marketing to the present day. The article suggests a broad view of digital marketing to encompass customer co-creation and engagement.

This section synthesizes the existing literature focusing on digital and social media marketing and discusses each theme listed in Table 1 from a review of the extant literature. Studies included in this section were identified using the Scopus database by using the following combination of keywords "Social media", "digital marketing" and "social media marketing".

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B2B marketers aim to up their social media and video content this year August 21. More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research. All Articles ».

He researches strategic marketing issues surrounding the influence of digitalization and new technologies on retailing, advertising, and brand-consumer relationships.

1. Introduction. These days, digital marketing has become part of people's daily lives around the world. As of January 2021, there were 4.66 billion internet users worldwide—59.5% of the global population (Statista, Citation 2021).Vietnam alone has 70.3% of the population using the Internet, an increase of 0.8% over the same period last year.

Explore the latest full-text research PDFs, articles, conference papers, preprints and more on DIGITAL MARKETING. Find methods information, sources, references or conduct a literature review on ...

Embrace the dynamic nature of digital marketing, and let these insights shape your journey towards creating impactful and effective campaigns in the digital realm. Explore top 20 digital marketing topics for project —SEO, social media, AI trends, and more. Check complete guide to successful projects.

Digital marketing is the process of advertising of products or services of companies using dig ital. technologies available o n internet including mobile phones, display advertising, and any o ...

Have a look at these top-notch topics for your marketing assignment writing: The distribution mechanism in SMEs and large-scale corporations. The impact of strategic and tactical causes marketing on brand loyalty among customers. Best strategies for incorporating new items into the lifestyles of the targeted clients.

6 Simple & Effective Ways to Nurture Your Customer Relationships. - Customer Experience (CX) Preparing for AI Search with Google Search Generative Experience (SGE) - News, PPC and Paid Search, Search Engine Optimization (SEO) 5 Benefits of Having a Digital Marketing Strategy for 2024. - Digital Strategy, Digital Management and Leadership.

The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.