what is a narrative research design

Designing Narrative Research

by Janet Salmons, PhD Sage Research Methods Community Manager

What is Narrative Research?

We think of narratives as stories, words in context. Just as stories sometimes involve images, artifacts, and other elements, narrative research can involve multiple forms of data. It might seem that this type of study would fall into the domain of qualitative researchers. However, as illustrated by the collection of open-access examples listed below, narratives can be used in qualitative, quantitative, or mixed methods research. Pinnegar and Daynes (2012) note that what narrative researchers hold in common is the study of stories or narratives or descriptions of a series of events. They point out:

These researchers usually embrace the assumption that the story is one if not the fundamental unit that accounts for human experience. But what counts as stories, the kinds of stories they choose to study, or the methods they use for study vary.

The SAGE Encyclopedia of Social Science Research Methods explains narrative research as:

Narrative analysis in the human sciences refers to a family of approaches to diverse kinds of texts that have in common a storied form. As nations and governments construct preferred narratives about history, so do social movements, organizations, scientists, other professionals, ethnic/racial groups, and individuals in stories of experience. What makes such diverse texts “narrative” is sequence and consequence: Events are selected, organized, connected, and evaluated as meaningful for a particular audience. Storytellers interpret the world and experience in it; they sometimes create moral tales—how the world should be. Narratives represent storied ways of knowing and communicating (Hinchman & Hinchman, 1997). I focus here on oral narratives of personal experience.

Research interest in narrative emerged from several contemporary movements: the “narrative turn” in the human sciences away from positivist modes of inquiry and the master narratives of theory; the “memoir boom” in literature and popular culture; identity politics in U.S., European, and transnational movements—emancipation efforts of people of color, women, gays and lesbians, and other marginalized groups; and the burgeoning therapeutic culture—exploration of personal life in therapies of various kinds. “Embedded in the lives of the ordinary, the marginalized, and the muted, personal narrative responds to the disintegration of master narratives as people make sense of experience, claim identities, and ‘get a life’ by telling and writing their stories” (Langellier, 2001, p. 700).

Among investigators, there is considerable variation in definitions of personal narrative, often linked to discipline. In social history and anthropology, narrative can refer to an entire life story, woven from the threads of interviews, observation, and documents. In sociolinguistics and other fields, the concept of narrative is restricted, referring to brief, topically specific stories organized around characters, setting, and plot (e.g., Labovian narratives in answer to a single interview question). In another tradition (common in psychology and sociology), personal narrative encompasses long sections of talk—extended accounts of lives in context that develop over the course of single or multiple interviews. Investigators' definitions of narrative lead to different methods of analysis, but all require them to construct texts for further analysis, that is, select and organize documents, compose field notes, and/or choose sections of interview transcripts for close inspection. Narratives do not speak for themselves or have unanalyzed merit; they require interpretation when used as data in social research.

Narrative inquiry embraces narrative as both the method and phenomena of study. Through the attention to methods for analyzing and understanding stories lived and told, it can be connected and placed under the label of qualitative research methodology. Narrative inquiry begins in experience as expressed in lived and told stories. The method and the inquiry always have experiential starting points that are informed by and intertwined with theoretical literature that informs either the methodology or an understanding of the experiences with which the inquirer began (Clandinin & Connelly, 2000). In essence, narrative inquiry involves the reconstruction of a person's experience in relationship both to the other and to a social milieu (Clandinin & Connelly, 2000).

Clandinin, D. J. (2007). Handbook of narrative inquiry: Mapping a methodology . SAGE Publications, Inc., https://doi.org/10.4135/9781452226552

Lewis-Beck, M. S., Bryman, A., & Futing Liao, T. (Eds.) (2004). The SAGE encyclopedia of social science research methods . (Vols. 1-0). Sage Publications, Inc., https://doi.org/10.4135/9781412950589

Like many research approaches, narrative research is taking new directions in the digital age. Many historical narratives are being digitized and made freely available through libraries and archives. New stories are emerging, whether being told directly to a researcher or shared online in discussion groups or social media. Use these open access articles to learn about qualitative, quantitative, and mixed methods approaches for studying narrative sources.

Qualitative Methods for Narrative Research

Fontaine, C. M., Baker, A. C., Zaghloul, T. H., & Carlson, M. (2020). Clinical Data Mining With the Listening Guide: An Approach to Narrative Big Qual. International Journal of Qualitative Methods, 19 , 1609406920951746. https://doi.org/10.1177/1609406920951746

Abstract. We developed a novel approach to narrative Big Qual research that combines Carol Gilligan and Lyn Mikel Brown’s Listening Guide with Irwin Epstein’s clinical data mining. We adapted the voice-based research methodology of the Listening Guide for use with a corpus of clinical case notes drawn from an integrated data system (IDS) of a social service intervention serving families in an immigrant enclave. This methodological innovation was inspired by the insight that the Listening Guide can be used to trace and name the layering of meaning within any narrative, whether that narrative reflects the experience of an individual person or, as in this case, the community and everyday life of a social service intervention. Critically, this approach pivots on theorizing the subject as the collective of the intervention itself, as narrated by case managers, who can be understood as narrating subjects within the cultural, figured world of the intervention. In the context of a larger process and outcome evaluation, marrying these two approaches provided context, texture, and depth to supplement existing data sources like self-report survey data and participant observation, and offered a glimpse inside the “black box” of the intervention. We adapted the Guide through three readings of the clinical case notes: once for stanza structure, once inspired by the I-Poem technique but modified for these third-person narratives, and once with an eye to the contrapuntal voices of the inner and outer worlds of the intervention. As a methodological innovation this approach represents an advance in Big Qual and a promising approach to conducting narrative research on large qualitative data sets within mixed methods studies.

Guthrie, K. (2022). (Re)fractional narrative inquiry: A methodological adaptation for exploring stories. Methodological Innovations , 15 (1), 3-15. https://doi.org/10.1177/20597991221077902

Abstract. Narrative inquiry is relational inquiry in which inquirers come alongside the living, telling, re-living, and re-telling of stories. In this article, I present how I adapted narrative inquiry to explore parent perspectives of their gifted adolescent daughters’ experiences of belonging. At the time, I was conducting this study as part of my doctoral dissertation work and as a novice researcher, I struggled with (1) gaining access by a school district to interview adolescent students, (2) believing I could relationally come alongside adolescents as an outsider, and (3) questioning their developmental ability to think reflectively about their stories of belonging. Ultimately, I had to rethink my narrative inquiry approach. Here in this article, I share how I re-conceptualized my methodological approach as (re)fractional narrative inquiry to better understand gifted girls’ experiences from the perspectives of those who have relationally lived alongside them. I also present the context and methods of the study, provide a sample of co-negotiated narratives, discuss justifications of my inquiry, and conclude with reflections and evaluations of my adaptations.

Harris, L. M. (2022). Towards enriched narrative political ecologies. Environment and Planning E: Nature and Space , 5 (2), 835-860. https://doi.org/10.1177/25148486211010677

Abstract. Work on narrative, story, and storytelling has been on the rise across the humanities and social sciences. Building on significant work on these themes from Indigenous, Black, and Feminist scholarship, and other varied traditions, this piece explores and elaborates the potential regarding the elicitation, sharing, and analysis of stories for nature-society studies. Specifically, the piece examines core contributions along these lines to date, as well as the methodological, analytical, political, and transformative potential of story and storytelling to enrich, broaden, and deepen work in nature-society, political ecology, and environmental justice. All told, focus on story and storytelling, offers a number of relevant and rich openings to understand and engage complex, unequal, and dynamic socio-natures. While these elements have been present in nature-society work from some traditions and lines of inquiry, the time is ripe to broaden and deepen these engagements to more fully imagine, and respond to, key nature-society challenges.

Li, B. (2022). Navigating Through the Narrative Montages: Including Voices of Older Adults With Dementia Through Collaborative Narrative Inquiry. International Journal of Qualitative Methods , 21 , 16094069221083368. https://doi.org/10.1177/16094069221083368

Abstract. Having the opportunity to express oneself is an important right to every human being. However, narratives of older adults with moderate to severe dementia are constantly ignored for their incoherence and inaccuracy. In most studies, their narratives were solely collected to measure their cognitive function, rendering their lived stories untold, unheard and undocumented. To include voices of older adults with moderate to severe dementia in research and liberate them from the patient identity, this article proposes collaborative narrative inquiry as a method to explore the meaning-making mechanisms and selfhood construction processes embedded in their incoherent narratives. Integrating narrative inquiry and collaborative analysis, collaborative narrative inquiry aims to collect, construct and deconstruct narratives of participants through an iterative and reflective way, in collaboration with caregivers. This method requires a paradigm shift from generating one essential truth of people’s lived experience to co-creating plural lived truths situated in different temporal, social and cultural backgrounds. Facilitating the proliferation of identities beyond the patient identity among older adults with moderate to severe dementia, collaborative narrative inquiry generates counter narratives against a single disease narrative. It de-marginalizes this group by inviting their voices back into the society, and destigmatises them by creating a new way to engage with them.

Moen, T. (2006). Reflections on the Narrative Research Approach. International Journal of Qualitative Methods , 5 (4), 56-69. https://doi.org/10.1177/160940690600500405

Abstract. In her reflections on the narrative research approach, the author starts by placing narrative research within the framework of sociocultural theory, where the challenge for the researcher is to examine and understand how human actions are related to the social context in which they occur and how and where they occur through growth. The author argues that the narrative as a unit of analysis provides the means for doing this. She then presents some of the basic premises of narrative research before she reflects on the process of narrative inquiry and addresses the issue of the “true” narrative. Throughout the article, the author refers to educational research and in the concluding section argues that the results of narrative research can be used as thought-provoking tools within the field of teacher education.

Qualitative Methods for Narrative Research Over Time

Bruce, A., Beuthin, R., Sheilds, L., Molzahn, A., & Schick-Makaroff, K. (2016). Narrative Research Evolving: Evolving Through Narrative Research. International Journal of Qualitative Methods , 15 (1), 1609406916659292. https://doi.org/10.1177/1609406916659292

Abstract. Narrative research methodology is evolving, and we contend that the notion of emergent design is vital if narrative inquiry (NI) is to continue flourishing in generating new knowledge. We situate the discussion within the narrative turn in qualitative research while drawing on experiences of conducting a longitudinal narrative study. The philosophical tensions encountered are described, as our understanding and application of narrative approaches evolved. We outline challenges in data collection and analysis in response to what we were learning and identify institutional barriers within ethics review processes that potentially impede emergent approaches. We conclude that researchers using NI can, and must, pursue unanticipated methodological changes when in the midst of conducting the inquiry. Understanding the benefits and institutional barriers to emergent aspects of design is discussed in this ever-maturing approach to qualitative research.

Mueller, R. A. (2019). Episodic Narrative Interview: Capturing Stories of Experience With a Methods Fusion. International Journal of Qualitative Methods , 18 , 1609406919866044. https://doi.org/10.1177/1609406919866044

Abstract. Episodic narrative interview is an innovative, phenomenon-driven research method that was developed by integrating elements from several qualitative approaches in a methods fusion. Episodic narrative interview draws on critically oriented theoretical foundations and principles of experience-centered narrative and includes features from narrative inquiry, semistructured interview, and episodic interview. The purpose of episodic narrative interview is to better understand a phenomenon by generating individual stories of experience about that phenomenon. As such, an episodic narrative interview participant provides nested narrative accounts of their experiences with a social phenomenon, within the context of a bounded situation or episode. In this article, the author details the foundations of the episodic narrative interview approach and describes how the method is designed and implemented. The significance of episodic narrative interview is also explored, especially in terms of the ways in which it produces tightly focused, phenomenon-centered narratives that are reflective of particular bounded circumstances.

Quinn, K. (2021). Taking Live Methods slowly: inhabiting the social world through dwelling, doodling and describing . Qualitative Research. https://doi.org/10.1177/14687941211012222

Abstract. This article contributes to literatures on sociological live method by advocating for ‘playing’ with the concept of slow methods. Slow methods include a reflexive disposition towards the unfolding of social life in ordinary spaces (dwelling), the use of drawing as an embodied tool for understanding this unfolding (doodling) and the combination of these approaches into writing which deliberately seeks to evoke the liveness of the social world (describing). It draws on an ethnography of a joint-use public-academic library and several scenes selected from its fieldwork. I make three arguments: first, I argue for analogue methods to compliment digitally focussed live methods. Second, I explore the value of slow methods for being drawn into a scene and drawn to see its micro-happenings, particularly in spaces where the social world unfolds in mundane and uneven ways. Third, I argue the approach allows ‘shy researchers’ to engage attentively and reflexively in the field.

Mixed Methods or Multimodal Narrative Research

Doran, P., Burden, S., & Shryane, N. (2022). Integration of Narratives Into Mixed Methods Research: An Example From a Study on the Value of Social Support to Older People With Cancer. Journal of Mixed Methods Research , 16 (4), 418-437. https://doi.org/10.1177/15586898211056747

Abstract. While many advances have been made mixing other methodologies with mixed methods research (MMR), there are few examples of narrative MMR or detailed procedures for integrating the narrative approach into mixed methods studies. This article contributes to the MMR field an example of integrating narratives in MMR by applying a methodological approach that is shaped by stories. The example integrated findings from cancer narratives with survey data to explore emotional support and quality of life of older people living with cancer. Integration was achieved by, firstly, following a thread through the research phases, and secondly, by using joint displays to align findings. The narrative MMR methodology presented is a tool for putting stories at the center of the research process.

Gencel Bek, M., & Prieto Blanco, P. (2020). (Be)Longing through visual narrative: Mediation of (dis)affect and formation of politics through photographs and narratives of migration at DiasporaTürk. International Journal of Cultural Studies , 23 (5), 709-727. https://doi.org/10.1177/1367877920923356

Abstract. Our article explores how diasporic journeys and identities are remembered and represented through the visual narratives of DiasporaTürk, a Turkish diasporic media presence consisting of a Twitter account, an Instagram page, and two books. These engagements revive past (dis)affects and highlight the contemporary relevance of nostalgia, sorrow and victimization as key themes in the migration experience of ‘guest-workers’ from Turkey. The evidentiary force of the index, inhabiting fictional characters while looking like factual and archival material, seems thus to both acknowledge and validate migrated ‘guest-workers’, who, as subaltern groups, have otherwise received little praise or recognition in Turkey or ‘host’ countries. At the same time, while converging past and present (dis)affects associated with Turkish migration, DiasporaTürk contributes to reaffirming the reduction and homogenization of official/normative collective memories of migration via concrete visibilities/presences and invisibilities/absences.

Nasheeda, A., Abdullah, H. B., Krauss, S. E., & Ahmed, N. B. (2019). Transforming Transcripts Into Stories: A Multimethod Approach to Narrative Analysis . International Journal of Qualitative Methods. https://doi.org/10.1177/1609406919856797

Abstract. Stories are essential realities from our past and present. As the primary sources of data in narrative research, interview transcripts play an essential role in giving meaning to the personal stories of research participants. The pragmatic narratives found in transcripts represent human experience as it unfolds. Analyzing the narratives found in interview transcripts thus moves beyond providing descriptions and thematic developments as found in most qualitative studies. Crafting stories from interview transcripts involves a complex set of analytic processes. Building on the first author's personal experience in working on a doctoral thesis employing narrative inquiry, this article presents a multimethod restorying framework to narrative analysis. A step-by-step progression within the framework includes choosing interview participants, transcribing interviews, familiarizing oneself with the transcripts (elements of holistic-content reading), chronologically plotting (elements of the story), use of follow-up interviews as a way to collaborate (an important procedure in narrative inquiry), and developing the story through structural analysis. It is hoped that this article will encourage other researchers embarking on narrative analysis to become creative in presenting participants’ lived experiences through meaningful, collaborative strategies. This article demonstrates the fluidity of narrative analysis and emphasizes that there is no single procedure to be followed in attempting to create stories from interview transcripts.

Saint Arnault, D., & Sinko, L. (2021). Comparative Ethnographic Narrative Analysis Method: Comparing Culture in Narratives. Global Qualitative Nursing Research , 8 , 23333936211020722. https://doi.org/10.1177/23333936211020722

Abstract. Narrative data analysis aims to understand the stories’ content, structure, or function. However narrative data can also be used to examine how context influences self-concepts, relationship dynamics, and meaning-making. This methodological paper explores the potential of narrative analysis to discover and compare the processes by which culture shapes selfhood and meaning making. We describe the development of the Comparative Ethnographic Narrative Analysis Method as an analytic procedure to systematically compare narrators’ experiences, meaning making, decisions, and actions across cultures. This analytic strategy seeks to discover shared themes, examine culturally distinct themes, and illuminate meta-level cultural beliefs and values that link shared themes. We emphasize the need for a shared research question, comparable samples, shared non-biased instruments, and high-fidelity training if one uses this qualitative method for cross-cultural research. Finally, specific issues, trouble-shooting practices, and implications are discussed.

Sherry, K., Dabula, X., Duncan, E. M., & Reid, S. (2020). Decolonizing Qualitative Research With Rural People With Disabilities: Lessons From a Cross-Cultural Health Systems Study. International Journal of Qualitative Methods , 19 , 1609406920932734. https://doi.org/10.1177/1609406920932734

Abstract. Decolonization of research is nowhere more pressing than in post-apartheid South Africa, where cross-cultural encounters characterize every aspect of society. The health system plays a critical role in realizing the rights of marginalized populations, particularly rural communities and people with disabilities. However, cultural divides between service users and health care workers render health care provision unexpectedly complex. Such divides likewise obscure the meanings embedded in qualitative data, rendering research interpretations challenging. A study of the engagement between rural isiXhosa-speaking people with disabilities and primary health care workers was conducted by the first author, a White English-speaking female health care worker, in partnership with the second author, a Xhosa male research implementer. Ethnographic and narrative methods were used to create an embedded case study of 11 households of people with disabilities. Lessons on conducting ethical and culturally congruent research with this population are presented, important limitations in the qualitative paradigm raised, and alternative stances explored.

Simmonds, S., Roux, C., & Avest, I. t. (2015). Blurring the Boundaries between Photovoice and Narrative Inquiry: A Narrative-Photovoice Methodology for Gender-Based Research. International Journal of Qualitative Methods , 14 (3), 33-49. https://doi.org/10.1177/160940691501400303

Abstract. Photovoice provides alternative ways of doing research with schoolgirls, who are vulnerable and often under-acknowledged research participants. It is particularly valuable in dealing with sensitive topics such as gender-based violence, poverty and HIV/AIDS and other chronic illnesses. Photovoice is thus widely employed in disciplines such as health, education, economics, sociology, anthropology, and geography. Up until now, however, it has been predominantly underpinned by participatory action research and other community-based participatory related methodologies. This article explores the possibility of blurring the boundaries between photovoice and narrative inquiry to create a narrative-photovoice methodology for gender-based research. In this study, South African schoolgirls participate as coresearchers employing narrative-photovoice and reflect on the value and limitations of this methodology for making meaning of gender (in)equity in their everyday lives. The main findings are categorized into the following themes: (a) superstition and suspicion: a gatekeeper to gaining access, (b) embracing creativity, (c) moving beyond the abstract, (d) digital versus disposable camera, (e) and having fun while learning. In the conclusion, the authors reflect on the participants' experiences of doing narrative-photovoice and highlight particular considerations for using this methodology.

Sonday, A., Ramugondo, E., & Kathard, H. (2020). Case Study and Narrative Inquiry as Merged Methodologies: A Critical Narrative Perspective. International Journal of Qualitative Methods , 19 , 1609406920937880. https://doi.org/10.1177/1609406920937880

Abstract. Case study and narrative inquiry as merged methodological frameworks can make a vital contribution that seeks to understand processes that may explain current realities within professions and broader society. This article offers an explanation of how a critical perspective on case study and narrative inquiry as an embedded methodology unearthed the interplay between structure and agency within storied lives. This case narrative emerged out of a doctoral thesis in occupational therapy, a single instrumental case describing a process of professional role transition within school-level specialized education in the Western Cape, South Africa. This case served as an exemplar in demonstrating how case study recognized the multiple layers to the context within which the process of professional role transition unfolded. The embedded narrative inquiry served to clarify emerging professional identities for occupational therapists within school-level specialized education in postapartheid South Africa.

Quantitative Methods for Narrative Research

Fage-Butler, A., Ledderer, L., & Nielsen, K. H. (2022). Public trust and mistrust of climate science: A meta-narrative review. Public Understanding of Science , 31 (7), 832-846. https://doi.org/10.1177/09636625221110028

Abstract. This systematic meta-narrative literature review aims to explore the narratives of trust evident in literature on public (mis)trust relating to climate science published up until May 2021, and to present the main findings from these papers. We identified six narratives of trust: attitudinal trust, cognitive trust, affective trust, contingencies of trust, contextual trust and communicated trust. The papers’ main findings spanned theoretical conclusions on the importance of positionality to trust and morality to trustworthiness, to qualitative findings that the scientific community was mainly trusted, to quantitative findings that explored how trust functioned as an independent, dependent or mediating variable. This literature review sheds important light on the interrelationship between climate science and publics, highlights areas for further research, and in its characterisation of trust narratives provides a language for conceptualising trust that can further interdisciplinary engagement.

László, J., Csertő, I., Fülöp, É., Ferenczhalmy, R., Hargitai, R., Lendvai, P., Péley, B., Pólya, T., Szalai, K., Vincze, O., & Ehmann, B. (2013). Narrative Language as an Expression of Individual and Group Identity: The Narrative Categorical Content Analysis. SAGE Open , 3 (2), 2158244013492084. https://doi.org/10.1177/2158244013492084

Abstract. Scientific Narrative Psychology integrates quantitative methodologies into the study of identity. Its methodology, Narrative Categorical Analysis, and its toolkit, NarrCat, were both originally developed by the Hungarian Narrative Psychology Group. NarrCat is for machine-made transformation of sentences in self-narratives into psychologically relevant, statistically processable narrative categories. The main body of this flexible and comprehensive system is formed by Psycho-Thematic modules, such as Agency, Evaluation, Emotion, Cognition, Spatiality, and Temporality. The Relational Modules include Social References, Semantic Role Labeling (SRL), and Negation. Certain elements can be combined into Hypermodules, such as Psychological Perspective and Spatio-Temporal Perspective, which allow for even more complex, higher level exploration of composite psychological processes. Using up-to-date developments of corpus linguistics and Natural Language Processing (NLP), a unique feature of NarrCat is its capacity of SRL. The structure of NarrCat, as well as the empirical results in group identity research, is discussed.

Books from Sage Publishing

Doing Narrative Research Second Edition by Molly Andrews, Corinne Squire, Maria Tamboukou (2013)

Using Narrative in Research by Christine Bold (2011)

Handbook of Narrative Inquiry : Mapping a Methodology by D. Jean Clandinin (2006)

Narrative Inquiry : A Dynamic Approach by Colette Daiute (2013)

Biographical Research Methods by Marta J. Eichsteller and Howard H. Davis (2022)

Quantitative Narrative Analysis by Roberto Franzosi (2009)

Understanding Narrative Inquiry : The Crafting and Analysis of Stories as Research by Jeong-Hee Kim (2015)

Discourse and Narrative Methods : Theoretical Departures, Analytical Strategies and Situated Writings by Mona Livholts, Maria Tamboukou (2015)

Narrative as Topic and Method in Social Research by Donileen R. Loseke (2021)

More Sage Research Methods Community posts about narratives and stories in research

What are narrative methods ? In this post find a description, and a collection of books and open-access exemplars that use qualitative, quantitative, and mixed methods approaches.

Find posts and open-access articles about storytelling in the data collection stage, and in communication about research that reaches diverse readers.

This collection of open-access SAGE journal articles show a variety of creative and participatory methods used when studying youth.

Stories can reveal otherwise hidden truths. Read about ways that storytelling can enhance research.

Learn about using qualitative data visualization in visual storytelling.

Theorizing Through Literature Reviews: The Miner-Prospector Continuum

Sample selection in systematic literature reviews.

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Methods for Conducting and Publishing Narrative Research With Undergraduates

Azriel grysman.

1 Psychology Department, Hamilton College, Clinton, NY, United States

Jennifer Lodi-Smith

2 Department of Psychological Sciences and Institute for Autism Research, Canisius College, Buffalo, NY, United States

Introduction

Narrative research systematically codes individual differences in the ways in which participants story crucial events in their lives to understand the extent to which they create meaning and purpose (McAdams, 2008 ). These narrative descriptions of life events address a diverse array of topics, such as personality (McAdams and Guo, 2015 ), development (Fivush et al., 2006 ), clinical applications (Banks and Salmon, 2013 ), well-being (Adler et al., 2016 ), gender (Grysman et al., 2016 ), and older adult memory decline (Levine et al., 2002 ).

Narrative research is an ideal way to involve undergraduate students as contributors to broader projects and often as co-authors. In narrative or mixed method research, undergraduates have the opportunity to think critically about methodology during study construction and implementation, and then by engaging with questions of construct validity when exploring how different methods yield complementary data on one topic. In narrative research in psychology, students collect data, as in many traditional psychology laboratories, but they collect either typed or spoken narratives and then extensively code narratives before quantitative data analysis can occur. Narrative research thus provides a unique opportunity to blend the psychological realities captured by qualitative data with the rigors of quantitative methods.

Narrative researchers start by establishing the construct of interest, deciding when coding narratives for this construct is the most effective form of measurement, rather than a questionnaire or some other form of assessment. A coding manual is developed or adopted, and all coders study the manual, practice implementing it, and discuss the process and any disagreements until the team is confident that all coders are implementing the rules in a similar way. A reliability set is then initiated, such that coders assess a group of narratives from the data of interest independently, compare their codes, and conduct reliability statistics (e.g., Intraclass coefficient, Cohen's kappa). When a predetermined threshold of agreement has been reached and a sufficient percentage of the narrative data has been coded, the two raters are deemed sufficiently similar, disagreements are resolved (by conversation or vote), and one coder completes the remainder of the narrative data. Readers are directed to Syed and Nelson ( 2015 ) and to Adler et al. ( 2017 ) for further details regarding this process, as these papers provide greater depth regarding best practices coding.

Narrative Coding in an Undergraduate Laboratory: Common Challenges and Best Practices

When are students co-authors.

Narrative coding requires heavy investment of time and energy from the student, but time and energy are not the only qualities that matter when deciding on authorship. Because students are often shielded from hypotheses for the duration of coding in order to maintain objectivity and to not bias them in their coding decisions, researchers may be in a bind when data finally arrive; they want to move toward writing but students are not yet sufficiently knowledgeable to act as co-authors. Kosslyn ( 2002 ) outlines six criteria for establishing authorship (see also Fine and Kurdek, 1993 ), and includes a scoring system for the idea, design, implementation (i.e., creation of materials), conducting the experiment, data analysis, and writing. A student who puts countless hours into narrative coding has still only contributed to conducting the experiment or data analysis. If the goal is including students as authors, researchers should consider these many stages as entry points into the research process. After coding has completed, students should read background literature while data are analyzed and be included in the writing process, as detailed below (see “the route to publishing”). In addition, explicit conversations with students about their roles and expectations in a project are always advised.

Roadblocks to Student Education

One concern of a researcher managing a narrative lab is communicating the goals and methods of the interrater process to student research assistants, who have likely never encountered a process like this before. Adding to this challenge is the fact that often researchers shield undergraduates from the study's hypotheses to reduce bias and maintain their objectivity, which can serve as a roadblock both for students' education and involvement in the project and for their ability to make decisions in borderline cases. Clearly communicating the goals and methods involved in a coding project are essential, as is planning for the time needed to orient students to the hypotheses after coding if they are to be included in the later steps of data analysis and writing. In the following two sections, we expand on challenges that arise in this vein and how we have addressed them.

Interpersonal Dynamics

A critical challenge in the interrater process addresses students' experience of power relationships, self-esteem, and internalization of the coding process. In the early stages, students often disagree on how to code a given narrative. Especially when the professor mediates these early disagreements, students might feel intimidated by a professor who sides with one student more consistently than another. Furthermore, disagreeing with a fellow student may be perceived as putting them down; students often hedge explanations with statements like “I was on the fence between those two,” and “you're probably right.” These interpersonal concerns must be addressed early in the coding process, with the goal of translating a theoretical construct into guidelines for making difficult decisions with idiosyncratic data. In the course of this process, students make the most progress by explaining their assumptions and decision process, to help identify points of divergence. Rules-of-thumb that are established in this process will be essential for future cases, increasing agreement but also creating a shared sense of coding goals so that it can be implemented consistently in new circumstances. Thus, interpersonal concerns and intimidation undermine the interrater process by introducing motivations for picking a particular code, ultimately creating a bias in the name of saving face and achieving agreement rather than leading toward agreement because of a shared representation of micro-level decisions that support the coding system.

Clearly communicating the goal of the interrater process is key to establishing a productive coding environment, mitigating the pitfalls described above. One of us (AG) begins coding meetings by discussing the goals of the interrater process, emphasizing that disagreeing ultimately helps us clarify assumptions and prevents future disagreements. If the professor agrees with one person more than another, it is not a sign of favoritism or greater intelligence. Given the novelty of the coding task and undergraduate students' developmental stage, students sometimes need reassurance emphasizing that some people are better at some coding systems than others, or even that some are better coders, and that these skills should not be connected to overall worth.

The next set of challenges pertains to students' own life settings. Depending on the structure of research opportunities in a given department, students work limited hours per week on a project, are commonly only available during the academic semester, and are often pulled by competing commitments. Researchers should establish a framework to help students stay focused on the coding project and complete a meaningful unit of coding before various vacations, semesters abroad, or leaving the laboratory to pursue other interests. This paper discusses best practices that help circumvent these pitfalls, but we recommend designing projects with them in mind. Some coding systems are better suited to semester-long commitments of 3 h per week whereas others need larger time commitments, such as from students completing summer research. It is helpful to identify RAs' long-term plans across semesters, knowing who is going abroad, who expects to stay in the lab, and assigning projects accordingly.

Building a robust collaborative environment can shape an invested team who will be engaged in the sustained efforts needed for successful narrative research. In one of our labs (JLS), general lab meetings are conducted to discuss coding protocols and do collaborative practice. Then an experienced coder is paired with a new lab member. The experienced coder codes while walking the new coder through the decision process for a week's worth of assigned coding. The new coder practices on a standard set of practice narratives under the supervision of the experienced coder, discussing the process throughout. The new coder's work is checked for agreement with published codes and years of other practice coders. The new coder then codes new narratives under the supervision of the experienced coder for 2 weeks or until comfortable coding independently. The most experienced and conscientious junior applies for an internal grant each year to be the lab manager during senior year. This lab manager assigns weekly coding and assists with practical concerns. Coding challenges are discussed at weekly lab meetings. More experienced coders also lead weekly “discrepancy meetings” where two or three trained coders review discrepancies in a coded data set and come to a consensus rating. Such meetings give the students further learning and leadership opportunities. These meetings are done in small teams to accommodate the students' differing schedules and help build understanding of the constructs and a good dynamic in the team.

The Route to Publishing With Undergraduates in Narrative Psychology

When coding has successfully been completed, researchers then have the opportunity to publish their work with undergraduates. When talented students are involved on projects, the transition to writing completes their research experience. A timeline should be established and a process clearly identified: who is the lead author? Is that person writing the whole manuscript and the second author editing or are different sections being written? We have considered all these approaches depending on the abilities and circumstances of the undergraduate. In one example Grysman and Denney ( 2017 ), AG sent successive sections to the student for editing throughout the writing process. In another, because of the student's ability in quantitative analysis and figure creation (Grysman and Dimakis, 2018 ), the undergraduate took the lead on results, and edited the researcher's writing for the introduction and discussion. In a third (Meisels and Grysman, submitted), the undergraduate more centrally designed the study as an honors thesis, and is writing up the manuscript while the researcher edits and writes the heavier statistics and methodological pieces. In another example, Lodi-Smith et al. ( 2009 ) archival open-ended responses were available to code for new constructs, allowing for a shorter project time frame than collecting new narrative data. The undergraduate student's three-semester honors thesis provided the time, scope, and opportunity to code and analyze archival narratives of personality change during college. As narrative labs often have a rich pool of archival data from which new studies can emerge, they can be a rich source of novel data for undergraduate projects.

In sum, there isn't one model of how to yield publishable work, but once the core of a narrative lab has been established, the researcher can flexibly include undergraduates in the writing process to differing degrees. As in other programs of research, students have the opportunity to learn best practices in data collection and analysis in projects they are not actively coding. Because of the need to keep coders blind to study hypotheses it is often helpful to maintain multiple projects in different points of development. Students can gain experience across the research process helping collect new data, coding existing narratives, and analyzing and writing up the coding of previous cohorts of students.

Most importantly, narrative research gives students an opportunity to learn about individuals beyond what they learn in the systematic research process and outcomes of their research. The majority of undergraduate research assistants are not going on to careers as psychologists conducting academic research on narrative identity. Many undergraduate psychology students will work in clinical/counseling settings, in social work, or in related mental health fields. The skills learned in a narrative research lab can generalize far beyond the specific goals of the research team. By reading individual narratives, students and faculty have the opportunity to learn about the lived life, hearing the reality in how people story trauma, success, challenges, and change. They can begin to see subtlety and nuance beyond their own experience and come to appreciate the importance of asking questions and learning from the answers.

Author Contributions

All authors listed have made a substantial, direct and intellectual contribution to the work, and approved it for publication.

Conflict of Interest Statement

The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Funding. Funding for this article is supported by an internal grant from Hamilton College.

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Qualitative study design: Narrative inquiry

• Qualitative study design
• Phenomenology
• Grounded theory
• Ethnography

Narrative inquiry

• Action research
• Case Studies
• Field research
• Focus groups
• Observation
• Surveys & questionnaires
• Study Designs Home

Narrative inquiry can reveal unique perspectives and deeper understanding of a situation. Often giving voice to marginalised populations whose perspective is not often sought. 

Narrative inquiry records the experiences of an individual or small group, revealing the lived experience or particular perspective of that individual, usually primarily through interview which is then recorded and ordered into a chronological narrative. Often recorded as biography, life history or in the case of older/ancient traditional story recording - oral history.  

• Qualitative survey 
• Recordings of oral history (documents can be used as support for correlation and triangulation of information mentioned in interview.) 
• Focus groups can be used where the focus is a small group or community. 

Reveals in-depth detail of a situation or life experience.  

Can reveal historically significant issues not elsewhere recorded. 

Narrative research was considered a way to democratise the documentation and lived experience of a wider gamut of society. In the past only the rich could afford a biographer to have their life experience recorded, narrative research gave voice to marginalised people and their lived experience. 

Limitations

“The Hawthorne Effect is the tendency, particularly in social experiments, for people to modify their behaviour because they know they are being studied, and so to distort (usually unwittingly) the research findings.” SRMO  

The researcher must be heavily embedded in the topic with a broad understanding of the subject’s life experience in order to effectively and realistically represent the subject’s life experience. 

There is a lot of data to be worked through making this a time-consuming method beyond even the interview process itself. 

Subject’s will focus on their lived experience and not comment on the greater social movements at work at the time. For example, how the Global Financial Crisis affected their lives, not what caused the Global Financial Crisis. 

This research method relies heavily on the memory of the subject. Therefore, triangulation of the information is recommended such as asking the question in a different way, at a later date, looking for correlating documentation or interviewing similarly related participants. 

Example questions

• What is the lived experience of a home carer for a terminal cancer patient? 
• What is it like for parents to have their children die young? 
• What was the role of the nurse in Australian hospitals in the 1960s? 
• What is it like to live with cerebral palsy? 
• What are the difficulties of living in a wheelchair? 

Example studies

• Francis, M. (2018). A Narrative Inquiry Into the Experience of Being a Victim of Gun Violence. Journal of Trauma Nursing, 25(6), 381–388. https://doi-org.ezproxy-f.deakin.edu.au/10.1097/JTN.0000000000000406 
•  Kean, B., Oprescu, F., Gray, M., & Burkett, B. (2018). Commitment to physical activity and health: A case study of a paralympic gold medallist. Disability and Rehabilitation, 40(17), 2093-2097. doi:10.1080/09638288.2017.1323234  https://doi-org.ezproxy-f.deakin.edu.au/10.1080/09638288.2017.1323234
• Liamputtong, P. (2009). Qualitative research methods. Oxford University Press. Retrieved from http://ezproxy.deakin.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cat00097a&AN=deakin.b2351301&site=eds-live   
• Padgett, D. (2012). Qualitative and mixed methods in public health. SAGE. Retrieved from http://ezproxy.deakin.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cat00097a&AN=deakin.b3657335&authtype=sso&custid=deakin&site=eds-live&scope=site  
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Narrative Analysis 101

Everything you need to know to get started

By: Ethar Al-Saraf (PhD)| Expert Reviewed By: Eunice Rautenbach (DTech) | March 2023

If you’re new to research, the host of qualitative analysis methods available to you can be a little overwhelming. In this post, we’ll  unpack the sometimes slippery topic of narrative analysis . We’ll explain what it is, consider its strengths and weaknesses , and look at when and when not to use this analysis method. 

Overview: Narrative Analysis

• What is narrative analysis (simple definition)
• The two overarching approaches  
• The strengths & weaknesses of narrative analysis
• When (and when not) to use it
• Key takeaways

What Is Narrative Analysis?

Simply put, narrative analysis is a qualitative analysis method focused on interpreting human experiences and motivations by looking closely at the stories (the narratives) people tell in a particular context.

In other words, a narrative analysis interprets long-form participant responses or written stories as data, to uncover themes and meanings . That data could be taken from interviews, monologues, written stories, or even recordings. In other words, narrative analysis can be used on both primary and secondary data to provide evidence from the experiences described.

That’s all quite conceptual, so let’s look at an example of how narrative analysis could be used.

Let’s say you’re interested in researching the beliefs of a particular author on popular culture. In that case, you might identify the characters , plotlines , symbols and motifs used in their stories. You could then use narrative analysis to analyse these in combination and against the backdrop of the relevant context.

This would allow you to interpret the underlying meanings and implications in their writing, and what they reveal about the beliefs of the author. In other words, you’d look to understand the views of the author by analysing the narratives that run through their work.

The Two Overarching Approaches

Generally speaking, there are two approaches that one can take to narrative analysis. Specifically, an inductive approach or a deductive approach. Each one will have a meaningful impact on how you interpret your data and the conclusions you can draw, so it’s important that you understand the difference.

First up is the inductive approach to narrative analysis.

The inductive approach takes a bottom-up view , allowing the data to speak for itself, without the influence of any preconceived notions . With this approach, you begin by looking at the data and deriving patterns and themes that can be used to explain the story, as opposed to viewing the data through the lens of pre-existing hypotheses, theories or frameworks. In other words, the analysis is led by the data.

For example, with an inductive approach, you might notice patterns or themes in the way an author presents their characters or develops their plot. You’d then observe these patterns, develop an interpretation of what they might reveal in the context of the story, and draw conclusions relative to the aims of your research.

Contrasted to this is the deductive approach.

With the deductive approach to narrative analysis, you begin by using existing theories that a narrative can be tested against . Here, the analysis adopts particular theoretical assumptions and/or provides hypotheses, and then looks for evidence in a story that will either verify or disprove them.

For example, your analysis might begin with a theory that wealthy authors only tell stories to get the sympathy of their readers. A deductive analysis might then look at the narratives of wealthy authors for evidence that will substantiate (or refute) the theory and then draw conclusions about its accuracy, and suggest explanations for why that might or might not be the case.

Which approach you should take depends on your research aims, objectives and research questions . If these are more exploratory in nature, you’ll likely take an inductive approach. Conversely, if they are more confirmatory in nature, you’ll likely opt for the deductive approach.

Need a helping hand?

Strengths & Weaknesses

Now that we have a clearer view of what narrative analysis is and the two approaches to it, it’s important to understand its strengths and weaknesses , so that you can make the right choices in your research project.

A primary strength of narrative analysis is the rich insight it can generate by uncovering the underlying meanings and interpretations of human experience. The focus on an individual narrative highlights the nuances and complexities of their experience, revealing details that might be missed or considered insignificant by other methods.

Another strength of narrative analysis is the range of topics it can be used for. The focus on human experience means that a narrative analysis can democratise your data analysis, by revealing the value of individuals’ own interpretation of their experience in contrast to broader social, cultural, and political factors.

All that said, just like all analysis methods, narrative analysis has its weaknesses. It’s important to understand these so that you can choose the most appropriate method for your particular research project.

The first drawback of narrative analysis is the problem of subjectivity and interpretation . In other words, a drawback of the focus on stories and their details is that they’re open to being understood differently depending on who’s reading them. This means that a strong understanding of the author’s cultural context is crucial to developing your interpretation of the data. At the same time, it’s important that you remain open-minded in how you interpret your chosen narrative and avoid making any assumptions .

A second weakness of narrative analysis is the issue of reliability and generalisation . Since narrative analysis depends almost entirely on a subjective narrative and your interpretation, the findings and conclusions can’t usually be generalised or empirically verified. Although some conclusions can be drawn about the cultural context, they’re still based on what will almost always be anecdotal data and not suitable for the basis of a theory, for example.

Last but not least, the focus on long-form data expressed as stories means that narrative analysis can be very time-consuming . In addition to the source data itself, you will have to be well informed on the author’s cultural context as well as other interpretations of the narrative, where possible, to ensure you have a holistic view. So, if you’re going to undertake narrative analysis, make sure that you allocate a generous amount of time to work through the data.

When To Use Narrative Analysis

As a qualitative method focused on analysing and interpreting narratives describing human experiences, narrative analysis is usually most appropriate for research topics focused on social, personal, cultural , or even ideological events or phenomena and how they’re understood at an individual level.

For example, if you were interested in understanding the experiences and beliefs of individuals suffering social marginalisation, you could use narrative analysis to look at the narratives and stories told by people in marginalised groups to identify patterns , symbols , or motifs that shed light on how they rationalise their experiences.

In this example, narrative analysis presents a good natural fit as it’s focused on analysing people’s stories to understand their views and beliefs at an individual level. Conversely, if your research was geared towards understanding broader themes and patterns regarding an event or phenomena, analysis methods such as content analysis or thematic analysis may be better suited, depending on your research aim .

Let’s recap

In this post, we’ve explored the basics of narrative analysis in qualitative research. The key takeaways are:

• Narrative analysis is a qualitative analysis method focused on interpreting human experience in the form of stories or narratives .
• There are two overarching approaches to narrative analysis: the inductive (exploratory) approach and the deductive (confirmatory) approach.
• Like all analysis methods, narrative analysis has a particular set of strengths and weaknesses .
• Narrative analysis is generally most appropriate for research focused on interpreting individual, human experiences as expressed in detailed , long-form accounts.

If you’d like to learn more about narrative analysis and qualitative analysis methods in general, be sure to check out the rest of the Grad Coach blog here . Alternatively, if you’re looking for hands-on help with your project, take a look at our 1-on-1 private coaching service .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

You Might Also Like:

Thanks. I need examples of narrative analysis

Here are some examples of research topics that could utilise narrative analysis:

Personal Narratives of Trauma: Analysing personal stories of individuals who have experienced trauma to understand the impact, coping mechanisms, and healing processes.

Identity Formation in Immigrant Communities: Examining the narratives of immigrants to explore how they construct and negotiate their identities in a new cultural context.

Media Representations of Gender: Analysing narratives in media texts (such as films, television shows, or advertisements) to investigate the portrayal of gender roles, stereotypes, and power dynamics.

Where can I find an example of a narrative analysis table ?

Please i need help with my project,

how can I cite this article in APA 7th style?

please mention the sources as well.

My research is mixed approach. I use interview,key_inforamt interview,FGD and document.so,which qualitative analysis is appropriate to analyze these data.Thanks

Which qualitative analysis methode is appropriate to analyze data obtain from intetview,key informant intetview,Focus group discussion and document.

I’ve finished my PhD. Now I need a “platform” that will help me objectively ascertain the tacit assumptions that are buried within a narrative. Can you help?

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• Section 2: Home
• Developing the Quantitative Research Design
• Qualitative Descriptive Design
• Design and Development Research (DDR) For Instructional Design
• Qualitative Narrative Inquiry Research

What is a Qualitative Narrative Inquiry Design?

Tips for using narrative inquiry in an applied manuscript, summary of the elements of a qualitative narrative inquiry design, sampling and data collection, resource videos.

• Action Research Resource
• Case Study Design in an Applied Doctorate
• SAGE Research Methods
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• Dataset Examples (SAGE) This link opens in a new window
• IRB Resource Center This link opens in a new window

Narrative inquiry is relatively new among the qualitative research designs compared to qualitative case study, phenomenology, ethnography, and grounded theory. What distinguishes narrative inquiry is it beings with the biographical aspect of C. Wright Mills’ trilogy of ‘biography, history, and society’(O’Tolle, 2018). The primary purpose for a narrative inquiry study is participants provide the researcher with their life experiences through thick rich stories. Narrative inquiry was first used by Connelly and Calandinin as a research design to explore the perceptions and personal stories of teachers (Connelly & Clandinin, 1990). As the seminal authors, Connelly & Clandinin (1990), posited:

Although narrative inquiry has a long intellectual history both in and out of education, it is increasingly used in studies of educational experience. One theory in educational research holds that humans are storytelling organisms who, individually and socially, lead storied lives. Thus, the study of narrative is the study of the ways humans experience the world. This general concept is refined into the view that education and educational research is the construction and reconstruction of personal and social stories; learners, teachers, and researchers are storytellers and characters in their own and other's stories. In this paper we briefly survey forms of narrative inquiry in educational studies and outline certain criteria, methods, and writing forms, which we describe in terms of beginning the story, living the story, and selecting stories to construct and reconstruct narrative plots. 

Attribution: Reprint Policy for Educational Researcher: No written or oral permission is necessary to reproduce a tale, a figure, or an excerpt fewer that 500 words from this journal, or to make photocopies for classroom use. Copyright (1990) by the American Educational Research Association; reproduced with permission from the publisher. 

• Example Qualitative Narrative Inquiry Design

First, the applied doctoral manuscript narrative inquiry researcher should recognize that they are earning a practical/professional based doctorate (Doctor of Education), rather than a research doctorate such as a Ph.D. Unlike a traditional Ph.D. dissertation oral defense where the candidates focus is on theory and research, the NU School of Education applied doctoral candidate presents their finding and contributions to practice to their doctoral committee as a conceptual professional conference level presentation that centers on how their study may resolve a complex problem or issue in the profession. When working on the applied doctoral manuscript keep the focus on the professional and practical benefits that could arise from your study. If the Applied Doctoral Experience (ADE) student is unsure as to whether the topic fits within the requirements of the applied doctoral program (and their specialization, if declared) they should reach out to their research course professor or dissertation chair for guidance. This is known as alignment to the topic and program, and is critical in producing a successful manuscript. Also, most applied doctoral students doing an educational narrative inquiry study will want to use a study site to recruit their participants. For example, the study may involve teachers or college faculty that the researcher will want to interview in order to obtain their stories. Permission may be need from not only the NU Institutional Review Board (IRB), but also the study site. For example, conducting interviews on campus, procuring private school district or college email lists, obtaining archival documents, etc. 

The popularity of narrative inquiry in education is increasing as a circular and pedagogical strategy that lends itself to the practical application of research (Kim, 2016). Keep in mind that by and large practical and professional benefits that arise from a narrative inquiry study revolve around exploring the lived experiences of educators, education administrators, students, and parents or guardians. According to Dunne (2003), 

Research into teaching is best served by narrative modes of inquiry since to understand the teacher’s practice (on his or her own part or on the part of an observer) is to find an illuminating story (or stories) to tell of what they have been involved with their student” (p. 367).

• Temporality – the time of the experiences and how the experiences could influence the future;
• Sociality – cultural and personal influences of the experiences; and;
• Spatiality – the environmental surroundings during the experiences and their influence on the experiences. 

From Haydon and van der Riet (2017)

• Narrative researchers collect stories from individuals retelling of their life experiences to a particular phenomenon. 
• Narrative stories may explore personal characteristics or identities of individuals and how they view themselves in a personal or larger context.
• Chronology is often important in narrative studies, as it allows participants to recall specific places, situations, or changes within their life history.

Sampling and Sample Size

• Purposive sampling is the most often used in narrative inquiry studies. Participants must meet a form of requirement that fits the purpose, problem, and objective of the study
• There is no rule for the sample size for narrative inquiry study. For a dissertation the normal sample size is between 6-10 participants. The reason for this is sampling should be terminated when no new information is forthcoming, which is a common strategy in qualitative studies known as sampling to the point of redundancy.

Data Collection (Methodology)

• Participant and researcher collaborate through the research process to ensure the story told and the story align.
• Extensive “time in the field” (can use Zoom) is spent with participant(s) to gather stories through multiple types of information including, field notes, observations, photos, artifacts, etc.
• Field Test is strongly recommended. The purpose of a field study is to have a panel of experts in the profession of the study review the research protocol and interview questions to ensure they align to the purpose statement and research questions.
• Member Checking is recommended. The trustworthiness of results is the bedrock of high-quality qualitative research. Member checking, also known as participant or respondent validation, is a technique for exploring the credibility of results. Data or results are returned to participants to check for accuracy and resonance with their experiences. Member checking is often mentioned as one in a list of validation techniques (Birt, et al., 2016).

Narrative Data Collection Essentials

• Restorying is the process of gathering stories, analyzing themes for key elements (e.g., time, place, plot, and environment) and then rewriting the stories to place them within a chronological sequence (Ollerenshaw & Creswell, 2002).
• Narrative thinking is critical in a narrative inquiry study. According to Kim (2016), the premise of narrative thinking comprises of three components, the storyteller’s narrative schema, his or her prior knowledge and experience, and cognitive strategies-yields a story that facilitates an understanding of the others and oneself in relation to others.

Instrumentation

• In qualitative research the researcher is the primary instrument.
• In-depth, semi-structured interviews are the norm. Because of the rigor that is required for a narrative inquiry study, it is recommended that two interviews with the same participant be conducted. The primary interview and a follow-up interview to address any additional questions that may arise from the interview transcriptions and/or member checking.

Birt, L., Scott, S., Cavers, D., Campbell, C., & Walter, F. (2016). Member checking: A tool to enhance trustworthiness or merely a nod to validation? Qualitative Health Research, 26 (13), 1802-1811. http://dx.doi.org./10.1177/1049732316654870

Cline, J. M. (2020). Collaborative learning for students with learning disabilities in inclusive classrooms: A qualitative narrative inquiry study (Order No. 28263106). Available from ProQuest Dissertations & Theses Global. (2503473076). 

Connelly, F. M., & Clandinin, D. J. (1990). Stories of Experience and Narrative Inquiry. Educational Researcher, 19 (5), 2–14. https://doi.org/10.1080/03323315.2018.1465839

Dunne, J. (2003). Arguing for teaching as a practice: A reply to Alasdair Macintyre. Journal of Philosophy of Education . https://doi.org/10.1111/1467-9752.00331 

Haydon, G., & der Riet, P. van. (2017). Narrative inquiry: A relational research methodology suitable to explore narratives of health and illness. Nordic Journal of Nursing Research , 37(2), 85–89. https://doi.org/10.1177/2057158516675217

Kim, J. H. (2016). Understanding Narrative Inquiry: The crafting and analysis of stories as research. Sage Publications. 

Kim J. H. (2017). Jeong-Hee Kim discusses narrative methods [Video]. SAGE Research Methods Video https://www-doi-org.proxy1.ncu.edu/10.4135/9781473985179

O’ Toole, J. (2018). Institutional storytelling and personal narratives: reflecting on the value of narrative inquiry. Institutional Educational Studies, 37 (2), 175-189. https://doi.org/10.1080/03323315.2018.1465839

Ollerenshaw, J. A., & Creswell, J. W. (2002). Narrative research: A comparison of two restorying data analysis approaches. Qualitative Inquiry, 8 (3), 329–347. 

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Home » Narrative Analysis – Types, Methods and Examples

Narrative Analysis – Types, Methods and Examples

Table of Contents

Narrative Analysis

Definition:

Narrative analysis is a qualitative research methodology that involves examining and interpreting the stories or narratives people tell in order to gain insights into the meanings, experiences, and perspectives that underlie them. Narrative analysis can be applied to various forms of communication, including written texts, oral interviews, and visual media.

In narrative analysis, researchers typically examine the structure, content, and context of the narratives they are studying, paying close attention to the language, themes, and symbols used by the storytellers. They may also look for patterns or recurring motifs within the narratives, and consider the cultural and social contexts in which they are situated.

Types of Narrative Analysis

Types of Narrative Analysis are as follows:

Content Analysis

This type of narrative analysis involves examining the content of a narrative in order to identify themes, motifs, and other patterns. Researchers may use coding schemes to identify specific themes or categories within the text, and then analyze how they are related to each other and to the overall narrative. Content analysis can be used to study various forms of communication, including written texts, oral interviews, and visual media.

Structural Analysis

This type of narrative analysis focuses on the formal structure of a narrative, including its plot, character development, and use of literary devices. Researchers may analyze the narrative arc, the relationship between the protagonist and antagonist, or the use of symbolism and metaphor. Structural analysis can be useful for understanding how a narrative is constructed and how it affects the reader or audience.

Discourse Analysis

This type of narrative analysis focuses on the language and discourse used in a narrative, including the social and cultural context in which it is situated. Researchers may analyze the use of specific words or phrases, the tone and style of the narrative, or the ways in which social and cultural norms are reflected in the narrative. Discourse analysis can be useful for understanding how narratives are influenced by larger social and cultural structures.

Phenomenological Analysis

This type of narrative analysis focuses on the subjective experience of the narrator, and how they interpret and make sense of their experiences. Researchers may analyze the language used to describe experiences, the emotions expressed in the narrative, or the ways in which the narrator constructs meaning from their experiences. Phenomenological analysis can be useful for understanding how people make sense of their own lives and experiences.

Critical Analysis

This type of narrative analysis involves examining the political, social, and ideological implications of a narrative, and questioning its underlying assumptions and values. Researchers may analyze the ways in which a narrative reflects or reinforces dominant power structures, or how it challenges or subverts those structures. Critical analysis can be useful for understanding the role that narratives play in shaping social and cultural norms.

Autoethnography

This type of narrative analysis involves using personal narratives to explore cultural experiences and identity formation. Researchers may use their own personal narratives to explore issues such as race, gender, or sexuality, and to understand how larger social and cultural structures shape individual experiences. Autoethnography can be useful for understanding how individuals negotiate and navigate complex cultural identities.

Thematic Analysis

This method involves identifying themes or patterns that emerge from the data, and then interpreting these themes in relation to the research question. Researchers may use a deductive approach, where they start with a pre-existing theoretical framework, or an inductive approach, where themes are generated from the data itself.

Narrative Analysis Conducting Guide

Here are some steps for conducting narrative analysis:

• Identify the research question: Narrative analysis begins with identifying the research question or topic of interest. Researchers may want to explore a particular social or cultural phenomenon, or gain a deeper understanding of a particular individual’s experience.
• Collect the narratives: Researchers then collect the narratives or stories that they will analyze. This can involve collecting written texts, conducting interviews, or analyzing visual media.
• Transcribe and code the narratives: Once the narratives have been collected, they are transcribed into a written format, and then coded in order to identify themes, motifs, or other patterns. Researchers may use a coding scheme that has been developed specifically for the study, or they may use an existing coding scheme.
• Analyze the narratives: Researchers then analyze the narratives, focusing on the themes, motifs, and other patterns that have emerged from the coding process. They may also analyze the formal structure of the narratives, the language used, and the social and cultural context in which they are situated.
• Interpret the findings: Finally, researchers interpret the findings of the narrative analysis, and draw conclusions about the meanings, experiences, and perspectives that underlie the narratives. They may use the findings to develop theories, make recommendations, or inform further research.

Applications of Narrative Analysis

Narrative analysis is a versatile qualitative research method that has applications across a wide range of fields, including psychology, sociology, anthropology, literature, and history. Here are some examples of how narrative analysis can be used:

• Understanding individuals’ experiences: Narrative analysis can be used to gain a deeper understanding of individuals’ experiences, including their thoughts, feelings, and perspectives. For example, psychologists might use narrative analysis to explore the stories that individuals tell about their experiences with mental illness.
• Exploring cultural and social phenomena: Narrative analysis can also be used to explore cultural and social phenomena, such as gender, race, and identity. Sociologists might use narrative analysis to examine how individuals understand and experience their gender identity.
• Analyzing historical events: Narrative analysis can be used to analyze historical events, including those that have been recorded in literary texts or personal accounts. Historians might use narrative analysis to explore the stories of survivors of historical traumas, such as war or genocide.
• Examining media representations: Narrative analysis can be used to examine media representations of social and cultural phenomena, such as news stories, films, or television shows. Communication scholars might use narrative analysis to examine how news media represent different social groups.
• Developing interventions: Narrative analysis can be used to develop interventions to address social and cultural problems. For example, social workers might use narrative analysis to understand the experiences of individuals who have experienced domestic violence, and then use that knowledge to develop more effective interventions.

Examples of Narrative Analysis

Here are some examples of how narrative analysis has been used in research:

• Personal narratives of illness: Researchers have used narrative analysis to examine the personal narratives of individuals living with chronic illness, to understand how they make sense of their experiences and construct their identities.
• Oral histories: Historians have used narrative analysis to analyze oral histories to gain insights into individuals’ experiences of historical events and social movements.
• Children’s stories: Researchers have used narrative analysis to analyze children’s stories to understand how they understand and make sense of the world around them.
• Personal diaries : Researchers have used narrative analysis to examine personal diaries to gain insights into individuals’ experiences of significant life events, such as the loss of a loved one or the transition to adulthood.
• Memoirs : Researchers have used narrative analysis to analyze memoirs to understand how individuals construct their life stories and make sense of their experiences.
• Life histories : Researchers have used narrative analysis to examine life histories to gain insights into individuals’ experiences of migration, displacement, or social exclusion.

Purpose of Narrative Analysis

The purpose of narrative analysis is to gain a deeper understanding of the stories that individuals tell about their experiences, identities, and beliefs. By analyzing the structure, content, and context of these stories, researchers can uncover patterns and themes that shed light on the ways in which individuals make sense of their lives and the world around them.

The primary purpose of narrative analysis is to explore the meanings that individuals attach to their experiences. This involves examining the different elements of a story, such as the plot, characters, setting, and themes, to identify the underlying values, beliefs, and attitudes that shape the story. By analyzing these elements, researchers can gain insights into the ways in which individuals construct their identities, understand their relationships with others, and make sense of the world.

Narrative analysis can also be used to identify patterns and themes across multiple stories. This involves comparing and contrasting the stories of different individuals or groups to identify commonalities and differences. By analyzing these patterns and themes, researchers can gain insights into broader cultural and social phenomena, such as gender, race, and identity.

In addition, narrative analysis can be used to develop interventions that address social and cultural problems. By understanding the stories that individuals tell about their experiences, researchers can develop interventions that are tailored to the unique needs of different individuals and groups.

Overall, the purpose of narrative analysis is to provide a rich, nuanced understanding of the ways in which individuals construct meaning and make sense of their lives. By analyzing the stories that individuals tell, researchers can gain insights into the complex and multifaceted nature of human experience.

When to use Narrative Analysis

Here are some situations where narrative analysis may be appropriate:

• Studying life stories: Narrative analysis can be useful in understanding how individuals construct their life stories, including the events, characters, and themes that are important to them.
• Analyzing cultural narratives: Narrative analysis can be used to analyze cultural narratives, such as myths, legends, and folktales, to understand their meanings and functions.
• Exploring organizational narratives: Narrative analysis can be helpful in examining the stories that organizations tell about themselves, their histories, and their values, to understand how they shape the culture and practices of the organization.
• Investigating media narratives: Narrative analysis can be used to analyze media narratives, such as news stories, films, and TV shows, to understand how they construct meaning and influence public perceptions.
• Examining policy narratives: Narrative analysis can be helpful in examining policy narratives, such as political speeches and policy documents, to understand how they construct ideas and justify policy decisions.

Characteristics of Narrative Analysis

Here are some key characteristics of narrative analysis:

• Focus on stories and narratives: Narrative analysis is concerned with analyzing the stories and narratives that people tell, whether they are oral or written, to understand how they shape and reflect individuals’ experiences and identities.
• Emphasis on context: Narrative analysis seeks to understand the context in which the narratives are produced and the social and cultural factors that shape them.
• Interpretive approach: Narrative analysis is an interpretive approach that seeks to identify patterns and themes in the stories and narratives and to understand the meaning that individuals and communities attach to them.
• Iterative process: Narrative analysis involves an iterative process of analysis, in which the researcher continually refines their understanding of the narratives as they examine more data.
• Attention to language and form : Narrative analysis pays close attention to the language and form of the narratives, including the use of metaphor, imagery, and narrative structure, to understand the meaning that individuals and communities attach to them.
• Reflexivity : Narrative analysis requires the researcher to reflect on their own assumptions and biases and to consider how their own positionality may shape their interpretation of the narratives.
• Qualitative approach: Narrative analysis is typically a qualitative research method that involves in-depth analysis of a small number of cases rather than large-scale quantitative studies.

Advantages of Narrative Analysis

Here are some advantages of narrative analysis:

• Rich and detailed data : Narrative analysis provides rich and detailed data that allows for a deep understanding of individuals’ experiences, emotions, and identities.
• Humanizing approach: Narrative analysis allows individuals to tell their own stories and express their own perspectives, which can help to humanize research and give voice to marginalized communities.
• Holistic understanding: Narrative analysis allows researchers to understand individuals’ experiences in their entirety, including the social, cultural, and historical contexts in which they occur.
• Flexibility : Narrative analysis is a flexible research method that can be applied to a wide range of contexts and research questions.
• Interpretive insights: Narrative analysis provides interpretive insights into the meanings that individuals attach to their experiences and the ways in which they construct their identities.
• Appropriate for sensitive topics: Narrative analysis can be particularly useful in researching sensitive topics, such as trauma or mental health, as it allows individuals to express their experiences in their own words and on their own terms.
• Can lead to policy implications: Narrative analysis can provide insights that can inform policy decisions and interventions, particularly in areas such as health, education, and social policy.

Limitations of Narrative Analysis

Here are some of the limitations of narrative analysis:

• Subjectivity : Narrative analysis relies on the interpretation of researchers, which can be influenced by their own biases and assumptions.
• Limited generalizability: Narrative analysis typically involves in-depth analysis of a small number of cases, which limits its generalizability to broader populations.
• Ethical considerations: The process of eliciting and analyzing narratives can raise ethical concerns, particularly when sensitive topics such as trauma or abuse are involved.
• Limited control over data collection: Narrative analysis often relies on data that is already available, such as interviews, oral histories, or written texts, which can limit the control that researchers have over the quality and completeness of the data.
• Time-consuming: Narrative analysis can be a time-consuming research method, particularly when analyzing large amounts of data.
• Interpretation challenges: Narrative analysis requires researchers to make complex interpretations of data, which can be challenging and time-consuming.
• Limited statistical analysis: Narrative analysis is typically a qualitative research method that does not lend itself well to statistical analysis.

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Qualitative Research: Narrative

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What is Narrative Analysis?

Narrative research  is a term that subsumes a group of approaches that in turn rely on the written or spoken words or visual representation of individuals. These approaches typically focus on the lives of individuals as told through their own stories. Clandinin and Connelly define it as "a way of understanding and inquiring into experience through “collaboration between researcher and participants, over time, in a place or series of places, and in social interaction with milieus” ( Clandinin  & Connelly, 2000, p. 20)."

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• The state of the art in Narrative Inquiry Reflections on narrative inquiry and the status of the field.
• Stories of Experience and Narrative Inquiry This paper briefly surveys forms of narrative inquiry in educational studies and outline certain criteria, methods, and writing forms, which are described in terms of beginning the story, living the story, and selecting stories to construct and reconstruct narrative plots.
• Validity in Issues of Narrative Research Examines the question of validity in narrative studies.
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A narrative-led approach for the revitalization of places of memory: a case study of Haiyan moat waterfront (Zhejiang, China)

• Original Article
• Published: 17 May 2024

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• Jiahui Diao 1 , 2 &
• Shaoming Lu 1 , 2  

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Post-war modernistic urban designers prioritized function and materials rather than preservation of memories at waterfronts, resulting in the destruction and scattering of places of memory. This research proposes a culture-driven revitalization method for waterfronts in China, based on the theory of place narrative. The approach involves (1) identification of narrative contents, which are the places of memory in the context of urban space; (2) construction of narrative structure to organize these places and their memories; (3) employing narrative devices to narrate memories and connect these places. Subsequently, the narrative-led approach is illustrated with global cases. Based on the urban context and specific situation of Haiyan moat waterfront, this approach is practically applied to the waterfront space. By collecting memory information along Haiyan city moat, a story was developed around its theme, showcasing the diverse characteristics of the waterfront. Based on narrative contents, a linear narrative structure is constructed that emphasizes the material space and cultural connotation. Narrative techniques are used to enhance the experience of specific scenes and nodes at waterfront. This approach draws on conventional urban design interventions such as walkability optimization and events marketing. Overall, this paper contributes to exploring a narrative-led revitalization approach that considers all physical space, cultural meaning, and their relationship, thus highlighting urban memories and promoting cultural sustainability.

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Diao, J., Lu, S. A narrative-led approach for the revitalization of places of memory: a case study of Haiyan moat waterfront (Zhejiang, China). Urban Des Int (2024). https://doi.org/10.1057/s41289-024-00248-1

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How Design Shapes Brand Narratives

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In today’s rapidly shifting business landscape, understanding the psychological and visual factors that influence brand perception and valuation is crucial for Chief Marketing Officers (CMOs) and Brand Managers. While traditional definitions of branding often focus on abstract concepts, integrating behavioral economist Daniel Kahneman’s (who passed away this past March) insights with the tangible elements of visual branding provides a more holistic view of how brands can strategically craft valuation narratives that resonate with customers and investors alike.

Brands and the Psychological Moat

Kahneman’s research into human psychology underscores how brands create psychological moats, establishing themselves as entities with perceived value that extends beyond their tangible offerings. Visually, this translates into a brand’s ability to deliver its promise through distinct and relevant design elements consistently. For instance, a distinctive product design combined with a consistent use of materials, color, logo, and typography makes Apple products recognizable and enhances the perceived quality and luxury, justifying premium pricing and influencing its valuation narrative.

The Duality of Potential and Performance

Building on Kahneman’s prospect theory and anchoring bias, brands can influence valuation by emphasizing their performance and potential through visual consistency and flexibility. The visual consistency of a brand helps reinforce a solid track record of performance, providing investors with a sense of security regarding their investments. On the other hand, a brand’s ability to adapt visually—while maintaining core identity elements—positions it for future potential, influencing investors’ perceptions of its ability to pivot and innovate, enhancing the company’s long-term value.

Branding plays a pivotal role in reframing potential by visually communicating strategic shifts:

Inflection Point Narrative

Inflection points arise from shifts in markets, leadership, or technological advances, demanding that brands adapt swiftly to remain relevant and competitive. A robust brand design strategy plays a crucial role in this adaptation. It ensures that the visual elements of a brand—such as its logo, color palette, and overall design aesthetic—evolve in response to these changes, reflecting modernity and innovation. This not only prevents the brand from appearing outdated but also signals to consumers and investors alike that the brand is at the forefront of industry developments. Effective brand design at these critical junctures can transform a brand’s image, aligning it with the new directions the market is taking and reinforcing its relevance in a transformed landscape.

For example, when General Motors (GM) underwent a significant restructuring following the 2008 financial crisis, it also revamped its visual identity. The sleeker, more modern logo design signaled a shift towards innovation and efficiency, aligning with GM’s renewed focus on electric vehicles and advanced technology. This visual transformation helped reframe the company’s potential, positioning it as a forward-thinking player in the evolving automotive industry.

Value Transformation Narrative

As Adobe transitioned to a subscription-based model, its brand design underwent a significant overhaul to visually embody this strategic shift. The redesign emphasized sleek, modern aesthetics that mirrored the ease and fluidity of its new subscription services. By incorporating vibrant, dynamic visuals and streamlined design elements across all platforms, Adobe reinforced the message of accessibility and continuous innovation. This visual transformation was not just about telling but showing—Adobe showcased its platform’s capabilities by prominently featuring work from leading creatives who rely on their tools. This approach not only demonstrated the tangible benefits of the subscription model but also resonated deeply with its core audience, the creative community, illustrating the practical and transformative power of Adobe’s suite.

In the healthcare industry, CVS Health’s acquisition of Aetna marked a significant value transformation. To visually communicate this shift towards becoming a comprehensive healthcare provider, CVS Health updated its brand identity, introducing a new heart-shaped logo that symbolized its commitment to health and well-being. This visual transformation helped reframe the company’s potential, signaling its evolution from a traditional pharmacy chain to an integrated healthcare provider.

Purpose-Driven Narrative

In today’s marketplace, where social consciousness is increasingly valued, brands that articulate a purpose beyond profit significantly stand out. A purpose-driven narrative effectively showcases a company’s commitment to societal impact, resonating deeply with consumers and stakeholders who share similar values. Patagonia’s commitment to environmental sustainability not only defines its brand identity but also cultivates a deeply loyal customer base. The company masterfully uses visuals to reinforce this commitment—its catalogues are crafted like high-quality magazines, filled with captivating images of nature and individuals engaging with the environment in meaningful ways. These visuals are not just decorative but strategic, emphasizing Patagonia’s dedication to conservation and inspiring customers to support or participate in environmental initiatives. By aligning its visual storytelling with its mission, Patagonia enhances its brand perception, fostering a strong sense of community and loyalty among consumers and investors who prioritize ethical and environmentally responsible practices.

Another example of a purpose-driven narrative is TOMS Shoes. The company’s “One for One” model, where it donates a pair of shoes to a child in need for every pair purchased, is visually communicated through its branding. TOMS’ marketing materials often feature images of the children who benefit from the donations, creating an emotional connection with customers and reinforcing the brand’s commitment to social impact. This purpose-driven narrative has helped TOMS differentiate itself in the crowded footwear market and attract customers and investors who value socially responsible businesses.

Aligning Investor Narratives with Brand Strategy

Kahneman’s research into cognitive biases highlights the potent influence of the halo effect in shaping investor narratives that align with brand strategy. The halo effect occurs when a single positive attribute—such as a visually appealing and professionally designed brand identity—extends to a broader, more favorable perception of the brand as a whole. This bias can significantly impact how investors view a brand’s value, emphasizing the importance of a cohesive and compelling visual identity that reflects both the brand’s current performance and its growth potential. By strategically employing design elements that resonate with these cognitive biases, brands can effectively shape perceptions, anchoring investors’ expectations around the brand’s competitive advantages and prospects. This deliberate visual signaling not only captivates but also directs investor expectations, ensuring that their valuation reflects the true strength and promise of the brand.

Challenges in Implementing Brand Valuation Strategies While crafting compelling valuation narratives through visual branding can be highly effective, CMOs and Brand Managers may face several challenges when implementing these strategies:

• Resource constraints: Developing and executing a comprehensive brand design strategy can be resource-intensive, requiring significant investments in time, talent, and budget. Companies with limited resources may struggle to allocate sufficient funds to support these initiatives.
• Organizational resistance: Implementing changes to a brand’s visual identity may encounter resistance from various stakeholders, including employees, partners, and customers. Overcoming this resistance requires effective communication and change management strategies to ensure buy-in and alignment.
• Balancing consistency and flexibility: While visual consistency is crucial for reinforcing brand performance, brands must also be able to adapt to changing market conditions. Finding the right balance between consistency and flexibility can be challenging, requiring a deep understanding of the brand’s core identity and the ability to make strategic design decisions.
• Measuring impact: Quantifying the impact of visual branding on brand valuation can be difficult, as many factors influence a company’s value. Developing robust metrics and measurement frameworks is essential for demonstrating the ROI of brand design investments and securing ongoing support from leadership.

Key Takeaways

• Integrate behavioral economics principles with visual branding to craft compelling valuation narratives that resonate with customers and investors.
• Leverage visual consistency to reinforce brand performance and adaptability to signal future potential.
• Reframe potential through strategic visual storytelling, using inflection points, value transformation, and purpose-driven narratives.
• Align investor narratives with brand strategy by leveraging cognitive biases, such as the halo effect, through deliberate visual signaling.
• Anticipate and address challenges in implementing brand valuation strategies, including resource constraints, organizational resistance, balancing consistency and flexibility, and measuring impact.

Branding as a Strategic Asset

Incorporating Kahneman’s behavioral insights and a strategic approach to visual branding allows CMOs and Brand Managers to redefine their approach to brand valuation and speak to leadership who may be less focused on brand per se and more focused on numbers. A well-crafted valuation narrative, supported by strong visual and verbal branding, results in a strategic asset, one that drives higher valuation. By aligning branding efforts with these psychological and visual principles, you can effectively influence perceptions and maximize your brand’s value in the market.

This post was originally published on Lynda’s LinkedIn newsletter, Marketing without Jargon . Lynda leads a team at Decker Design that focuses on helping law firms build differentiated brands.

Photo by Scott Webb on Unsplash .

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