opening remarks for application letter

How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

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How to Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
• Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

• What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your cover letter are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are incredibly helpful in securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work and excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ College, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released its list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online), or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2024

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

CareerOneStop. " How Do I Write a Cover Letter ."

JobinBerlin .

32 Best Cover Letter Opening Line Examples

It is the first sentence that determines whether or not the recruiter will read your cover letter. To achieve this, you need a creative, killer opening line. An explosive catchphrase. A great, catchy introduction. It's the best way to stand out from the other candidates! So you need to craft it, refine it, polish it like a diamond.

Fortunately, we are here to help you! Here is a compilation of the best first paragraphs and most original opening phrases that you can use to make your cover letter stand out from the crowd.

Why and how to find a great opening sentence?

Put yourself in the recruiter's shoes for a moment. What would your reaction be if you were reading for the hundredth thousandth time and again the same thing, like this:

It is with great interest that I have read your job offer and would like to apply for the position of Junior Product Manager in order to join your team and contribute to the success of your company. This position would be a great opportunity for me, etc., etc.

Would you like to read the rest? Or are you already yawning?

So instead of starting your motivation letter the way 99% of candidates do, find a catchphrase that piques the recruiter's curiosity. Instead, say something personal that sets you apart from other applicants right away:

I've always had a passion for cycling. When I was 9 years old, I received a subscription to the Bike + magazine. At 12, I bought my first Peugeot to cross the Mont Blanc and at 14, I repaired my friends' bikes in my room (which had been transformed into a bike repair shop). I know a lot about bikes and would love to work for you.

Isn't it more interesting and memorable?

Here are 32 examples of cover letter opening paragraphs and introductions that you can use as inspiration to create your own opening sentence to set yourself apart from other applicants, whether you're applying for a job or an internship, or sending an unsolicited application via email.

1. A powerful introduction about your skills and passion

Talking about your passion, as long as it is real of course, is a very good way to start your cover letter and to arouse the recruiter's interest. Moreover, the people who are passionate are usually good at what they do.

I've really deepened my interest in statistics and data analysis over the past seven years at three online advertising companies. As my former manager once said, he never met anyone who could talk about Excel so passionately.

2. A cover letter opening sentence for a fresh graduate without experience (for any position)

When you don't have any work experience, talk about the rest: your passion, your motivation, your determination, or any other skills that you have.

My first commitment was at age 14: my first signed petition against whaling. A year later, I organized my first protest against the overuse of paper in my high school. Since then, I have become more involved and read everything that is going on about ecology and environmental protection. When I saw your job offer for a global warming volunteer, I knew it was for me.

3. A creative cover letter first paragraph for a photographer

If you apply for a creative job, then show how creative you are in your cover letter.

I love photography. Portraits. Landscapes. Nudes. The warm lights that glide over the bodies. The chiaroscuro. The reliefs and the salient lines. I like the softness of the fog and the effect of the rain on the dead leaves of autumn.

4. A strong cover letter opening line for an unsolicited job application

For some jobs, your personal experience may be more valuable than any university degree, like in this example:

I discovered photography when I was 15 years old and I have never left my Nikon D79 since. I learned to develop my own photos (in my bathroom transformed into a photo lab). I master all the photo editing techniques and I can confidently say that I know more about Photoshop than anyone else.

5. A great first paragraph for someone without work experience

The best (and only) way to stand out from the other candidates when you have no experience is to write a cover letter that is 100 times better than that of the other applicants.

I like to write. Lively texts. Short texts. Concise and convincing ones. But I also like to write longer, more elaborate words, speeches, short novels and stories of all kinds, stories that make you laugh, stories that make you cry, dark stories, funny stories. Rewriting and telling the stories of companies like yours is my passion, my talent and the reason I would like to work with you.

6. A catchy cover letter first phrase showing interest in the company you are applying to

Recruiters love candidates who are passionate about their companies, already sold on their products or services, because there is no doubt about their future motivation and commitment.

It is also a good introduction for a spontaneous application without a specific position.

I discovered Square Coffee in 2016 during a meetup on e-commerce marketing. I already loved your concept and your approach. Since then, I've been following the evolution of your company and when I heard that you were looking for a new marketing manager, I immediately decided to apply.

7. A great cover letter opener for a spontaneous application

When you send an unsolicited application, make it to your advantage by telling how much you are in line with the company's vision.

When I attended a conference on fair trade 1 month ago and listened to your presentation on new responsible business approaches, I immediately went to your website to see the job offers.

8. A great cover letter first paragraph for someone with no experience but willing to learn

If you don't have much work experience or are applying for an internship, then this is the ideal approach because it focuses on your passion for the company more than your skills. And you show how motivated, willing to learn and proactive you are.

I am passionate about robotics. The Robotix and iRobot blogs are part of my daily reading and it is in an article published 1 month ago that I discovered your speech recognition technology based on machine learning which literally fascinated me. This is what led me to apply to your company.

9. A really good cover letter introduction for an internship

When you apply for an internship, your cover letter is even more important, since you have little to no experience.

I discovered Little Blue Shoes upon your launch in 2016 and immediately loved your concept and approach. Since then, I have been following all your collections and seeing your evolution (I am also a loyal customer). When I saw that you were offering an internship in styling, I immediately decided to apply for the company I would dream of working for.

10. A cover letter introduction showing your passion

I like words. I like fat buttery words, such as ooze, turpitude, glutinous, toady. I like solemn, angular, creaky words, such as straitlaced, cantankerous, pecunious, valedictory. I like spurious, black-is-white words, such as mortician, liquidate, tonsorial, demi-monde. I like suave “V” words, such as Svengali, svelte, bravura, verve.

This is the beginning of the original cover letter written in 1934 by the young copywriter Robert Pirosh who wanted to break into Hollywood and who would win an Oscar a few years later.

11. A powerful introduction for a cover letter or a job application email (for any position)

Starting by a question is a powerful way to start your cover letter. And stating who you are not first is a very efficient way to present yourself and add credibility to what you write.

If you're looking for someone who can follow orders to the letter and doesn't like to make things happen, then I'm probably not the right candidate. On the other hand, if you need someone who can analyze data, test, optimize, see what works (and what doesn't), and challenge the status quo, then I'm the right person.

12. Another killer opening line

Are you looking for the ideal candidate by any chance? Here I am ;)

Having trouble finding a candidate who is both creative and analytical, who can program websites in html and wordpress and master Photoshop and Illustrator at the same time? That pretty much describes my skills, except that I also have knowledge of SEO and Copywriting.

13. A strong cover letter opening statement

This opening paragraph is very strong, since it starts from the perspective of the employer, from the needs of the company. It shows a kind of empathy and works like a charm!

If you need an Android and iOS programmer, who can develop websites, take care of your servers, data security, all the computer problems you may have, and who can also save you money every month on your cloud subscription, then I am your candidate.

14. A cover letter opening sentence showing your previous achievements

Beginning a cover letter or application email with examples of your successes is a good way to get the recruiter's attention. The recruiter will think that if you were able to achieve good results at one company, then you will probably be able to repeat that feat at your future employer.

During my experience at Job in Berlin, I developed an Excel program with macros to automate vendor billing processes and was able to save 50% of the time of three employees. That's why my former manager nicknamed me Dr. Excel.

15. A cover letter first sentence showing transferable skills

A very good way to convince the recruiter you are the ideal candidate is to show them you have the skills they need to boost their revenue (or achieve their own goals).

When I was responsible for the growth of the Fashionista.fr website, I tested all possible online sales optimization techniques, learned which ones were the most effective and know how to implement them to improve the profitability of an e-commerce site.

16. The most effective cover letter first sentence

Last year, I exceeded my sales goals by 175% and was named the group's top salesperson of the year. I am now ready for a new challenge and the position of sales manager might just be it.

17. A first paragraph demonstrating your skills

Your skills are your greatest asset. That is what interests recruiters the most so show them at the beginning of your cover letter.

In my last e-commerce experience, I learned how to write simple and compelling product descriptions, optimize web pages to improve SEO, and finally analyze site statistics to increase the sales conversion rate. For these reasons, I believe I am the ideal candidate for the position of E-Commerce Growth Manager.

18. A strong cover letter opening statement for a manager position

Less is more.

My approach to project management is simple: I strive to be the kind of leader I want to work for.

19. A strong cover opening line for a designer

Write an introduction so strong that the recruiter will have no choice but to invite you to a job interview.

My approach to design: simplicity. I aim to design web pages that are understandable by a three year old. Until that happens, I still have work to do.

20. An opening paragraph showing what you could bring to the company

Here is an example of a very effective catch phrase that doesn't start from the candidate's point of view but from that of the hiring company.

During my experience in e-commerce, I have learned some very effective optimization techniques that are still not widely used. I would like to briefly outline some of them here that could significantly increase your sales.

21. The best cover letter introduction (written by a famous artist)

Look at this masterpiece:

Having seen and studied the experiences of all those who claim to be masters in the art of inventing war machines, and having found that their machines differ in no way from those in common use, I shall endeavor, without wishing to insult anyone, to reveal to Your Excellency certain secrets of my own, briefly listed here.

➜ This is the beginning of Leonardo da Vinci's cover letter .

22. A great way to start your cover letter is to start from the recruiter's perspective

If you can show the employer that you have identified areas for improvement and are proficient in the techniques to implement them, then do so because it should be of great interest to them and get you an interview for sure!

I have analyzed your website and I think I can improve your sales by optimizing the category pages, improving the quality of the product photos, simplifying the ordering process and implementing some sales techniques that I have learned from my previous e-commerce experience.

23. An extremely convincing cover letter opening phrase

Show, don't tell. It's much more convincing, like in the following example:

In the three years I've been with Magimix, I've increased the sales by 15% per month. If I were to work with you, here is what I could put in place to double your sales in one year.

24. A strong cover letter introduction

Start with a strong paragraph. If the recruiter were to read your first paragraph only, what would you want him to know about you in order to convince him you are the best candidate?

I've done 46 graphic identities and helped 15 companies improve their visual identity during my time at Comemora. I have always strived for a strong, unique and consistent brand image with a keen eye for detail. That's what I'd like to do for you as well if we work together.

25. A cover letter opener is like a sales pitch

You should be able to convince the recruiter or the hiring manager in your first paragraph.

I've helped three associations double their sales over the past ten years, each time creating a structured and efficient sales process with clear KPIs (and also a little bit of my own tireless persistence). This is what I would like to bring to you.

26. A cover letter first paragraph with a little humor (but not too much)

An original opening sentence that makes the recruiter smile can be a good way to stand out from the other candidates while building sympathy for you. But don't overdo it...

I suppose you’d be more interested in even a sleight-o'-hand trick than you'd be in an application for a position with your magazine, but as usual you can't have the thing you want most.

This is the introduction to the wonderful cover letter Eudora Welty wrote at the age of 23 to The New Yorker magazine in 1933. Eudora Welty would later win the Pulitzer Prize in 1973.

27. A good introduction for a spontaneous application (without a specific position)

When you want to apply for a job but have no experience, humor can be a very good way to stand out from the crowd.

Has your mother ever called you five times a day to ask you about your job hunting? That's pretty much my daily routine right now. But I do hope that will change soon and my life will soon revolve more around the role of Social Media Manager. On the plus side, I have other qualities and skills to bring to the table besides a slightly pushy mom.

28. A creative cover letter opening paragraph for a job in fashion

Starting your cover letter with a little humor and then explaining more seriously the qualities and skills you can bring to the company is very effective. It shows that you have a sense of humor, that you don't take yourself too seriously and at the same time that you have confidence in yourself.

I considered sending you a picture of my wardrobe to prove how much I love fashion and styling but I thought a more classic approach would be better. So I would like to write you all the reasons why I am the person who can modernize the Modulo fashion brand.

29. A funny cover letter introduction for a data analyst job

HR managers and recruiters are like everyone. They also like to smile and laugh. That cover letter will not go unnoticed!

If Excel was a person, I probably wouldn't be single anymore. Yes, I passionately love anything related to Excel: data analysis, statistics, macro programming. Even though we argue at times, we always make up. That's why I think I'm the perfect candidate for this job.

30. An original cover letter introduction

If you apply in a startup or a "young" company and you have little to no experience, humor, combined with honesty and humility, is one of the best ways to still get noticed.

I wish I could tell you that I have extensive experience in human resources, that I have mastered all the interview techniques or that I have superpowers. Alas, I don't. But I've taken every HR course in college, I've watched a hundred lectures on business psychology and I'm quick to adapt.

31. Starting a cover letter with a quote may be powerful

Like in a good book, you need to hook your reader at the very beginning of your cover letter.

This is what military advisor Alan Brooke said about Churchill: "He has 10 ideas a day. Only four are good, but he doesn't know which ones." As for me, I only have 3 ideas a day but I think they are all good.

32. A killer cover letter opening

A strong hook is a great way to get the recruiter's attention, like in this example:

I have 15 years of experience in finding sponsors for NGOs and raised €5 million last year for the Zero Waste association. No, in truth, I have no professional experience, I'm just a student. But I am highly motivated, I learn quickly and I often have good ideas that my tenacity allows me to implement. And I know how to write powerful catchphrases!

Follow our 28 tips for writing a cover letter that really stands out!

Jerome Feys

Job in Berlin's Founder

As a recruitment expert and founder of Job in Berlin, I have corrected over 1,000 resumes. Since 2015, I've been sharing my expertise and delivering tips on resume and cover letter writing, as well as techniques for a successful job interview.

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• Career Blog

Writing a Winning Job Application Letter: Tips and Examples

A job application letter, also known as a cover letter, is a formal letter that accompanies your resume and introduces you to a potential employer. The purpose of a job application letter is to highlight your qualifications, experience, and skills that make you the perfect candidate for the job. It also helps employers understand your personality, work ethic, and how you plan to contribute to their organization.

Importance of Customization

One of the key factors that can make or break your job application letter is how well you customize it to the specific job you are applying for. Employers want to see that you have taken the time to research their company and understand what they are looking for in a candidate. Customizing your letter also shows that you are genuinely interested in the job and that you are willing to put in the extra effort to stand out from other applicants.

Brief Overview of Key Sections

While job application letters can vary slightly depending on the job and industry, they typically contain four key sections:

Introduction: This section should include a brief introduction, the job you are applying for, and how you found out about it.

Qualifications: In this section, you should discuss your qualifications and experience that make you a good fit for the job. Be sure to tailor this section to the specific job requirements to show that you have the skills they are looking for.

Skills: Here, you should highlight your relevant skills and how they apply to the job. Use examples from your past experiences to demonstrate your proficiency in each skill.

Closing: The closing paragraph should thank the employer for considering your application and provide contact information for them to reach you.

In this article, we will dive into each of these sections in more detail and provide tips and examples to help you write a winning job application letter.

Understand the Job Requirements

To write a winning job application letter, it is important to thoroughly understand the job requirements. This involves analyzing the job description and understanding the needs of the employer, as well as tailoring your letter to attract the specific employer.

A. Analyzing the Job Description

The job description provides you with valuable information about the position you are applying for. It outlines the required skills, qualifications, and responsibilities of the job. By analyzing the job description, you can determine if the role is a good fit for your experience and qualifications.

When analyzing the job description, it is important to pay attention to key phrases and requirements mentioned. These can give you insight into the priorities of the employer and allow you to tailor your application to meet those priorities.

B. Understanding the Needs of the Employer

To write a winning job application letter, it is also essential to understand the needs of the employer. This means researching the company and the industry to get a better understanding of the company culture, mission, and values. It also means understanding the desired outcome of the position and how you can address the employer’s needs.

One way to convey your understanding of the employer’s needs is to highlight relevant accomplishments in your application letter. By showing how you have successfully addressed similar challenges in the past, you can demonstrate your potential value to the employer.

C. Tailoring the Letter to Attract Specific Employer

Finally, to write a winning job application letter, it is important to tailor your letter to attract the specific employer. This means using language and examples that relate to the specific company and its values. It also means customizing your application letter to the specific job and its requirements.

To tailor your letter, take the time to research the company and its values. This can involve reviewing their website, social media, and other online resources. By addressing the specific needs and values of the employer, you can show that you are invested in the position and the company.

To write a winning job application letter, it is important to understand the job requirements, analyze the job description, understand the needs of the employer, and tailor the letter to attract the specific employer. By doing so, you can craft an application that stands out from the competition and showcases your value as a candidate.

Research the Company and Industry

Before writing your job application letter, it’s important to research the company and industry thoroughly to increase your chances of writing a winning letter. Here are three key areas to focus on:

A. Understanding the Mission, Vision, and Values of the Company

Make sure you take the time to research the company’s mission, vision, and values. This will help you understand the company’s goals and the qualities they look for in employees. You can find this information on the company’s website, social media pages or company annual report.

Incorporate the values and mission statement of the company into your job application letter. This highlights your alignment with the company culture, and how your beliefs and goals match that of the organization’s.

B. Identifying the Company’s Competition

Once you have an understanding of the company, you need to identify the company’s competition. Knowing who the competitors are can help you understand the industry as well as the company’s market share position.

List the company’s competitors in your job application letter and briefly explain how you see the company’s strengths overcoming the competitors’ weaknesses.

C. Industry Trends and How to Address Them

The final area to focus on when researching the company and industry is identifying current industry trends and how these trends may impact the company’s future. Use reputable sources to gather trends and predictions about the industry. This will also show the recruiter that you are not only familiar with their industry, but are engaging in informed discussion and contributing to innovative solutions.

Incorporate industry trends into your job application letter and showcase the ideas and innovations you bring, how leveraging them can enhance the company’s position and how you can contribute to any current and future challenges, for which the potential employer has yet to find a solution.

By researching and incorporating the above areas into your job application letter, you demonstrate a genuine interest in the organization and showcase clear understanding, innovative thought and how your expertise can improve the company’s performance.

Know Your Strengths and Skills

When writing a job application letter, it’s crucial to understand your unique selling proposition, relevant experience, and transferrable skills. This information will help you stand out from the other applicants and potentially land the job of your dreams.

A. Identifying Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from the other candidates. It could be a specific skill, experience or personality trait that aligns with the company’s values and job requirements. Start by analyzing the job description and researching the company culture to identify what makes you an ideal candidate for the role.

Once you have identified your USP, use it as the main selling point in your job application letter. Highlight your strengths and skills and explain how they align with the job requirements and the company’s values. This will show the hiring manager that you are not just another candidate, but someone who has something valuable to offer.

B. Highlighting Your Relevant Experience and Accomplishments

Your work experience and achievements are essential in demonstrating your abilities and suitability for the job. When crafting your job application letter, focus on highlighting your relevant experience and accomplishments. Use specific examples to demonstrate how you have contributed in previous roles and how those skills could be applied to the new role you are applying for.

Be sure to use metrics whenever possible as numbers are a great way to showcase your achievements. For example, if you were able to increase sales revenue by 20% in your previous role, mention it in your letter. This will give the hiring manager a clear understanding of your capabilities and how they align with the job requirements.

C. Understanding How to Leverage Transferrable Skills

Transferrable skills are those abilities that you have gained from your previous experiences that are not necessarily related to the job you are applying for. They can be valuable in demonstrating your adaptability and ability to learn quickly.

When discussing your transferrable skills in your job application letter, highlight how they could be applied to the new role you are applying for. For example, if you have strong communication skills, explain how you could use that to effectively collaborate with team members and clients.

By understanding and leveraging your unique selling proposition, relevant experience and accomplishments, and transferrable skills, you can write a job application letter that stands out from the crowd. Remember to tailor your letter to the job requirements and company culture to increase your chances of success.

Address Gaps in Your Resume or Experience

When applying for a job, it’s important to consider any gaps in your resume or experience that might be a red flag for hiring managers. Addressing these gaps upfront can demonstrate your accountability and willingness to take ownership of your shortcomings.

A. Taking ownership of failings

If you have gaps in your work history or experience, don’t try to hide or make excuses for them. Instead, take ownership of any failings and show that you’re actively working to improve yourself. This could involve taking courses, pursuing certifications, or volunteering in relevant areas to gain hands-on experience.

B. Finding a workaround for unfilled requirements

Sometimes a job posting requires specific qualifications or experience that you don’t have. In these cases, it’s important to find a workaround that demonstrates your ability to still meet the employer’s needs. This could involve highlighting related experience or transferable skills that could compensate for the missing requirement. Alternatively, it might involve offering to take on additional training or work with a mentor to acquire the missing knowledge.

C. Highlighting transferable skills to counter an irrelevant job background

When applying for a job in a new industry or field, it’s common to have a background that might not seem directly relevant. However, this doesn’t necessarily mean you’re unqualified for the role. By highlighting transferable skills, such as leadership, problem-solving, or communication, you can demonstrate your ability to adapt to new situations and learn quickly.

Addressing gaps in your resume or experience is an important aspect of writing a winning job application letter. By taking ownership of your failings, finding workarounds for unfilled requirements, and highlighting transferable skills, you can position yourself as a strong candidate and increase your chances of landing the job you want.

Crafting an Attention-grabbing Opening Paragraph

In the competitive job market, first impressions matter. The opening paragraph of your job application letter is your opportunity to make a positive and lasting impression on potential employers. In this section, we’ll explore the importance of crafting an attention-grabbing opening paragraph and provide tips and examples on how to do so.

A. Importance of First Impressions

Studies show that it takes less than 30 seconds for a recruiter or hiring manager to form an initial impression of a job candidate. This means that your opening paragraph is a critical component of your job application letter. Your goal is to capture the employer’s interest and convince them to continue reading.

B. Creative and Engaging Opening Lines

One effective way to capture the employer’s attention is by starting your letter with a creative and engaging opening line. This can be a quote, a personal story, a relevant statistic, or a bold statement. The key is to be authentic and genuine while still standing out from other applicants.

C. Strategies for Catching the Employer’s Attention

Beyond the opening line, there are several strategies you can use to further capture the employer’s attention. These include highlighting relevant skills and experience, demonstrating enthusiasm for the position and company, and connecting your qualifications to the job requirements.

By following these tips and examples, you can craft an attention-grabbing opening paragraph that sets you apart from the competition and piques the employer’s interest.

Highlighting Your Accomplishments

When it comes to writing a winning job application letter, highlighting your accomplishments is crucial. This allows potential employers to see the proven results that you can bring to their organization. Here are a few tips on how to effectively highlight your accomplishments:

A. Demonstrating Achievements in Previous Roles

One of the most effective ways to demonstrate your achievements is by highlighting your accomplishments in your previous roles. This shows that you have a track record of success and can bring that success to your next job. When highlighting your achievements, make sure to focus on results, not just responsibilities. Instead of stating that you managed a team, highlight the specific results that you achieved as a team leader.

For example, instead of saying, “Managed a team of 10 employees,” you could say, “Led a team of 10 employees to achieve a 25% increase in sales within the first quarter.” This shows the impact you had in your previous role and gives potential employers an idea of what you can achieve in their organization.

B. Using Data to Support Accomplishments

Using data to support your accomplishments is a powerful way to illustrate the impact you had in your previous roles. This could include data such as sales figures, customer satisfaction ratings, or employee retention rates. When using data, make sure to include specific numbers and percentages.

For example, instead of saying, “Improved customer satisfaction,” you could say, “Increased customer satisfaction ratings by 15% through implementing a new customer service training program.” This demonstrates the impact you had on the organization and the value you can bring to a potential employer.

C. Highlighting Relevant Certifications and Awards

Another way to highlight your accomplishments is by showcasing any relevant certifications or awards you have received. This shows that you have taken the time to invest in your professional development and have been recognized for your achievements.

When highlighting certifications and awards, make sure to explain why they are relevant to the job you are applying for. For example, if you are applying for a marketing position, highlighting your Google Analytics certification would be relevant as it demonstrates your analytics skills.

Highlighting your accomplishments is a crucial part of writing a winning job application letter. By demonstrating your achievements in previous roles, using data to support your accomplishments, and highlighting relevant certifications and awards, you can show potential employers the value you can bring to their organization.

Showcasing Your Writing Skills

When it comes to writing a winning job application letter, showcasing your exceptional writing skills is crucial to increase your chances of getting hired. Employers often look for applicants who have a way with words, can express themselves clearly, and can craft compelling content that leaves a lasting impression. Here are several ways to showcase your writing skills:

A. Highlighting experience in writing

One of the most effective ways to showcase your writing skills is to highlight your experience as a writer. This can include previous work experience in writing-related fields such as journalism, marketing, or content creation. If you have a writing degree, mention it. You can also share published articles or blog posts that you have written to demonstrate your skills in action. Highlighting relevant experience shows that you have the skills needed to excel in the role you are applying for.

B. Incorporating keywords

Incorporating keywords relevant to the job posting can also help showcase your writing skills. Employers often use applicant tracking systems (ATS) to scan resumes and cover letters for specific keywords related to the position. By including these keywords, you can increase your chances of getting past the initial screening process and showcase your understanding of industry-specific language.

C. Proper grammar, spelling, and tone

Finally, it’s essential to ensure that your writing exhibits proper grammar, spelling, and tone. Errors in these areas can undercut the impact of your application letter and send the wrong message to your potential employer. Take the time to proofread your cover letter and resume carefully, and have someone else review them too. Double-check for proper punctuation, spelling errors, and that your tone fits the professional context.

Showcasing your writing skills is critical when applying for jobs, particularly those that require excellent communication skills. Highlighting relevant experience, incorporating keywords, and ensuring proper grammar, spelling, and tone are strategies that can help set you apart from other applicants and make a lasting impression on potential employers.

Using Power Words and Phrases

When writing a job application letter, it is essential to use powerful words and phrases that can help you stand out from the crowd. Here are some tips to help you select the right words:

A. Selecting Strong Action Words

Action words can help demonstrate your skills and experience effectively. Use verbs that showcase your achievements and contributions to your previous roles. For instance, rather than saying you “assisted” your team, use words such as “led,” “managed,” or “initiated” to emphasize your role in driving projects and initiatives forward.

B. Avoiding Common Clichés and Buzzwords

Although buzzwords and clichés may seem tempting, they could potentially undermine the impact of your letter. Instead of using cookie-cutter phrases like “I am a team player,” try to use specific examples to illustrate your ability to work collaboratively. Also, avoid jargon that may not be familiar to the reader and opt for straightforward language that can be easily understood.

C. Crafting Impactful and Persuasive Sentences

To make your letter more impactful and persuasive, use language that emphasizes your strengths and accomplishments. Start sentences with action words and focus on the results you have achieved. Also, be specific and illustrate your points with concrete examples that demonstrate your value to the prospective employer.

When writing your job application letter, make sure to choose powerful words that demonstrate your expertise and experience effectively. Avoid using clichés and buzzwords and instead focus on crafting persuasive and impactful sentences that showcase your strengths and contributions. By following these principles, you can create a compelling letter that increases your chances of landing the job you want.

Formatting and Presentation of Your Job Application Letter

When it comes to writing a winning job application letter, the presentation and formatting of the letter are just as important as the content. Here are some tips to ensure your letter looks professional and polished:

A. Ensure consistency in formatting

Make sure your letter has a consistent format throughout. This means using the same font and font size for the entire letter. Also, ensure that the margins and spacing are consistent from beginning to end.

B. Proper use of fonts, margins, and spacing

Use a standard font like Times New Roman or Arial, in a legible size (such as 11pt or 12pt). Be sure to use proper spacing between paragraphs and section headers. It’s important to have enough white space to make the letter easy to read, but not so much that it takes up unnecessary space.

C. Guidelines on length of the letter

Longer letters can seem rambling and may deter the hiring manager from reading the whole thing. Focus on the most important points and make them clear and succinct. Remember, your goal is to make a strong case for yourself as a candidate, not overwhelm the reader with information.

By following these tips, you can ensure that your job application letter looks professional, polished, and focused on what matters most – your qualifications for the job.

Sample Job Application Letter

Writing a winning job application letter is important if you’re looking to impress the hiring manager and land your dream job. In this section of the article, we’ll walk through a sample job application letter, analyze its strong points, and provide strategies to improve it.

A. Walk Through a Sample Job Application Letter

Dear Hiring Manager,

I am writing to express my interest in the position of Marketing Manager at ABC Company, as advertised on [job board]. With over [number] years of experience in the marketing industry, I believe I have the skills and knowledge to succeed in this role and make a significant contribution to your team.

During my time at XYZ Company, I was responsible for developing and executing successful marketing campaigns that exceeded client expectations and resulted in increased ROI. My experience in digital marketing, social media management, and content creation have prepared me well for this role. I am highly adaptable, and I have a proven track record of implementing innovative strategies to achieve business objectives.

In addition, I am a strong communicator and collaborator, and I work well in cross-functional teams. I am confident that my skills and experience make me a strong candidate for the role of Marketing Manager at ABC Company.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Sincerely, [Your Name]

B. Analyzing the Strong Points in the Letter

The sample job application letter has several strong points:

• The candidate clearly expresses their interest in the position and summarizes their skills and experience in the marketing industry.
• The letter highlights the candidate’s successful track record in executing marketing campaigns and achieving business objectives.
• The candidate demonstrates their adaptability and ability to implement innovative strategies.
• The letter emphasizes the candidate’s communication and collaboration skills.

C. Strategies to Improve the Letter

To improve the sample job application letter, consider the following strategies:

• Start with a strong opening sentence that grabs the hiring manager’s attention, such as a personal anecdote or a statement about the company’s mission.
• Use specific examples of your achievements and accomplishments to demonstrate your value to the company.
• Customize your letter to the specific job and company by conducting research and referencing relevant company initiatives or values.
• Show enthusiasm and a willingness to learn by expressing interest in the company’s future projects or goals.

By implementing these strategies, you can enhance your job application letter and increase your chances of landing an interview with your dream company.

Writing a winning job application letter requires attention to detail, strong communication skills, and a clear understanding of the hiring company’s needs and values. By following these tips and analyzing examples such as the one above, you can take your job application letter to the next level and stand out from the competition.

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60 Examples of Strong Closing Statements: How to Close a Cover Letter

By Status.net Editorial Team on December 12, 2023 — 16 minutes to read

A strong cover letter closing is essential in making a great impression and reinforcing your enthusiasm for the job opportunity. It provides a final opportunity to emphasize your relevant skills, experiences, and personal attributes that make you an ideal candidate. A compelling closing also encourages the employer to take action, such as inviting you for an interview. Consider these examples:

• Thank you for considering my application. I am looking forward to the opportunity to contribute my skills and experiences in this exciting role.
• I am eager to discuss how my background aligns with your team’s goals and how I can contribute to your company’s growth.
• I am confident that my expertise in social media marketing makes me well-suited for this position, and I appreciate your time and consideration.

Positive Impact on Employers

Your cover letter closing is crucial, as it leaves a lasting impression on the employer and influences their perception of you as a candidate. A positive and engaging closing helps you stand out among other applicants and increases your chances of being selected for an interview. Here are a few key points that can create a positive impact:

• Express gratitude : Show appreciation for the time the employer has spent reading your cover letter, and thank them for considering your application.
• Be enthusiastic : Reiterate your excitement about the job opportunity and the prospect of joining their team.
• Include a call to action : Encourage further engagement, like scheduling an interview or discussing your qualifications in more detail.

For example:

Thank you for taking the time to review my application. I am highly enthusiastic about joining your team and discussing my potential contributions to your ongoing projects. Please don’t hesitate to reach out to me at your earliest convenience.

Crafting Your Final Paragraph

Summarizing your enthusiasm.

To leave a lasting impression, summarize your enthusiasm for the role in your closing paragraph. Highlight your excitement about the opportunity and express gratitude for the potential connection with the company. For instance:

I’m thrilled about the prospect of joining the (…) team and contributing my marketing skills to drive innovative campaigns. Thank you for considering my application.

Reaffirming Your Best Fit for the Role

Before signing off, reinforce why you’re the perfect candidate for the position. Briefly recap your relevant experience, skills, or accomplishments that set you apart. Be concise yet confident in your message. For example:

With my five years of experience in international sales and my proven ability to develop long-term client relationships, I am confident in my ability to excel as your next Sales Manager.

Choosing the Right Sign-Off

Professional sign-off options.

Selecting the appropriate closing for your cover letter can leave a lasting impression. Here are some professional sign-off options to consider:

• Sincerely : This classic sign-off is appropriate for most scenarios and conveys professionalism.
• Best regards : A versatile and slightly more casual option, ideal for a variety of industries.
• Kind regards : This friendly sign-off is suitable when you have developed a rapport with the receiver, like the hiring manager.

You can also try other options such as Yours truly , Respectfully , or Yours faithfully , depending on your preference and the nature of the job you are applying for.

Matching the Company Culture

Try to tailor your sign-off to match the company culture. Researching the company’s website, social media, or reviewing employee testimonials can help you get a better understanding of the company culture. For example:

• Innovative or creative industries : Feel free to express yourself with a casual yet professional closing, like Warm Regards or Cheers .
• Traditional or formal industries : Stick to more formal options such as Sincerely or Best Regards .

Incorporating a Call to Action

Proposing the next steps.

A well-crafted cover letter should inspire the reader to take the next step. This could include scheduling an interview, discussing your application further, or even simply reviewing your attached resume. To encourage this action, incorporate a call to action (CTA) at the end of your cover letter that guides the hiring manager.

Some examples of CTAs in the context of cover letters include:

• Schedule a meeting : “I’m excited about the opportunity to discuss my experiences and how they align with the [job title] position. Let’s set up a time to chat!”
• Ask for a callback : “I’d be thrilled to further discuss my application and the value I bring to the table. Give me a call at your earliest convenience to chat more.”
• Direct them to your portfolio : “I’d love to showcase my recent work, which you can find at [website link]. Let’s discuss how my skillset aligns with the [job title] role.”

Remember to tailor these examples to your specific application and the company to which you’re applying.

60 Examples of Strong Closing Statements For a Cover Letter

• 1. This position seems like a perfect match for my experience, passions, and career aspirations. I would love to bring my skills and expertise to your organization.
• 2. I am confident that I can make an immediate and positive impact if given the opportunity to join your team. I look forward to discussing how I can contribute to your organization’s success.
• 3. My background and capabilities align well with the responsibilities of this role. I am excited by the prospect of applying my experience to this position.
• 4. I am enthusiastic about the chance to join your organization. Please contact me to further discuss my qualifications and how I can add value.
• 5. I would welcome the opportunity to showcase my abilities and help drive growth and innovation through this position. I am eager to learn more.
• 6. With my skills and experience, I am prepared to excel in this role and hit the ground running. I look forward to speaking with you.
• 7. I am confident I would thrive in this position. I am eager to bring my skills, passion, and drive to your dynamic team.
• 8. I believe I am an excellent fit for this opportunity and am excited by the prospect of contributing my talents to your organization. I welcome the chance to speak with you further.
• 9. My experience aligns well with the responsibilities of this exciting role. I am enthusiastic about the opportunity to apply my skills to benefit your organization.
• 10. I am excited by the chance to join your team. I look forward to further discussion.
• 11. I am confident that I possess the necessary qualifications for this role and would excel if given the opportunity.
• 12. With my background and passion, I am prepared to hit the ground running and make an immediate impact through this position. I would love to join your team.
• 13. I am eager to apply my expertise to help drive success and innovation for your organization. Please contact me to arrange a time to talk.
• 14. My experience has fully prepared me to excel in this role. I am excited by the prospect of bringing my skills to your dynamic organization.
• 15. I am enthusiastic about this opportunity and the chance to contribute to your company’s continued growth and innovation. I look forward to elaborating on my qualifications.
• 16. I am confident I can perform exceptionally well in this position. I am excited by the prospect of joining your team and organization.
• 17. With my proven track record, I am prepared to dive in and deliver results through this role. I would be thrilled to join your organization.
• 18. I am eager to join an organization where I can utilize my expertise to create meaningful impact. This role seems like an excellent fit.
• 19. I am excited by the prospect of joining your innovative company. My skills would enable me to contribute to your team’s success right away.
• 20. I am confident my background makes me a competitive applicant for this opportunity. I am excited to further discuss my qualifications with you.
• 21. With my experience and passion, I know I would thrive in this position. I hope to have the chance to join your talented team.
• 22. I am enthusiastic about the prospect of bringing my skills and experience to your dynamic organization.
• 23. I am eager to apply my expertise to help drive innovation and success in this role. I would be thrilled to join your team.
• 24. I am confident my abilities make me a strong candidate for this opportunity. I am excited by the chance to contribute to your company’s growth.
• 25. I believe I possess the necessary skills, experience, and drive to excel in this position.
• 26. With my background, I am prepared to dive in, roll up my sleeves, and immediately begin adding value in this role. I am excited by this opportunity.
• 27. I am enthusiastic about the prospect of joining your team. I am confident my experience would allow me to thrive in this position.
• 28. I would welcome the opportunity to join your organization and collaborate with your talented team in this role. Please contact me to further discuss my qualifications.
• 29. I am excited by the chance to apply my skills and experience to help drive innovation and success for your company. I hope to speak with you soon.
• 30. I am eager to bring passion, expertise, and a strong work ethic to this position. I am confident I would excel on your team. I look forward to further discussing how I can contribute to your organization’s success.
• 31. I am confident that I have the necessary qualifications to excel in this role, and I am excited by the prospect of contributing my skills to your organization. I look forward to discussing this opportunity further.
• 32. With my experience and capabilities, I know I would be a great asset to your team through this position. I am eager to bring my passion and expertise to your dynamic organization.
• 33. I am enthusiastic about the chance to apply my background in a way that drives meaningful impact and innovation. This role seems like an ideal fit for my skills.
• 34. I am eager to join your organization and collaborate with your talented team to deliver exceptional results.
• 35. I am prepared to hit the ground running and make immediate contributions in this role. My experience aligns well with the responsibilities, and I am excited by the prospect of joining your company.
• 36. I am confident that I possess the ideal qualifications for this opportunity. I would love to join your organization and contribute my skills to help drive future success.
• 37. With my proven track record and expertise, I am prepared to dive in and immediately begin adding value through this position. I am excited by this opportunity and welcome further discussion.
• 38. My background and capabilities make me confident that I can perform exceptionally well in this role.
• 39. I am eager to apply my skills in a high-impact position with a respected organization like yours. I am confident I would thrive on your team. Please contact me to arrange a meeting.
• 40. I believe this role is an excellent match for my qualifications. I am excited by the opportunity to contribute my experience and talents to your innovative company.
• 41. I am confident that my background has prepared me well to excel in this position. I would be thrilled to join your talented team and organization.
• 42. With my passion, expertise, and proven ability to deliver results, I am prepared to dive in and immediately begin driving value through this role. I am excited by this opportunity and look forward to further discussion.
• 43. I am enthusiastic about the prospect of applying my skills in a challenging and rewarding position at your respected company. I am eager to learn more about this opportunity.
• 44. I am excited by the chance to join your dynamic team. My experience has fully prepared me to thrive in this position and help drive your organization’s continued success.
• 45. I am confident I possess the ideal qualifications for this opportunity. I would welcome the chance to join your team and contribute to future growth and innovation.
• 46. With my background and capabilities, I am prepared to excel in this role. I am enthusiastic about the prospect of applying my experience to benefit your organization. I look forward to speaking with you.
• 47. I am eager to utilize my expertise. Please contact me to arrange a meeting to discuss my qualifications.
• 48. I am excited by the prospect of joining your team. I am confident my skills and experience make me a competitive applicant for this opportunity. I look forward to further discussion.
• 49. This role seems like an excellent match for my background. I am enthusiastic about the opportunity to contribute to your organization’s success and future growth.
• 50. I am confident I possess the necessary experience and qualifications to excel in this position. I would be thrilled to join your talented team. I look forward to speaking with you.
• 51. I am excited by this opportunity and welcome the chance to further discuss my qualifications.
• 52. I am eager to apply my expertise in a challenging role that enables me to create meaningful impact. I am confident I would thrive in this position on your team.
• 53. I believe I am an excellent fit for this opportunity. I would be honored to join your organization and collaborate with your talented team. I look forward to further discussion.
• 54. I am enthusiastic about the prospect of contributing my experience to help drive innovation and continued success. I am excited by this opportunity and confident in my ability to excel.
• 55. Thank you for reviewing my application. I am eager to bring my background and capabilities to this exciting role on your team. I am confident I can perform exceptionally well if given the opportunity. I look forward to speaking with you.
• 56. With my proven skills and expertise aligned with this position’s responsibilities, I am prepared to dive in and immediately begin adding value to your organization.
• 57. I am confident that my experience, capabilities and passion for excellence would allow me to thrive in this role. I would welcome the opportunity to join your respected organization and am eager to further discuss my qualifications.
• 58. I am excited by the prospect of utilizing my background to help drive innovation and success in this position. I am confident in my ability to excel on your team and look forward to learning more.
• 59. I believe I am an excellent candidate for this opportunity. I am enthusiastic about applying my experience to contribute to the continued growth and success of your esteemed organization.
• 60. With my proven track record and expertise, I know I would thrive in this role. I am eager to bring my skills and passion to your dynamic team. Thank you for your consideration – I look forward to discussing this opportunity further.

When choosing a closing statement, make sure it matches the overall tone of your cover letter and reflects your personality. Also, take into consideration the company culture and position you’re applying for.

Examples of Effective Cover Letter Closings

Formal closings.

• Respectfully,
• Yours faithfully,
• Kind regards,
• Best regards,
• Yours sincerely,
• Yours truly,

Semi-Formal Closings

• Warm regards,
• Best wishes,
• With appreciation,
• Looking forward to your response,
• Yours in professional success,
• Many thanks,
• Thank you for your consideration,
• Eager for the opportunity to connect,

Casual Closings

• Have a great day,
• All the best,
• Thanks so much,
• Excited to chat soon,
• Grateful for your time.

Polishing Your Cover Letter Ending

Proofreading for errors.

Don’t underestimate the power of a well-proofread cover letter. Before sending it off, give it a thorough read-through, and look closely for any grammar, spelling, or punctuation errors. Consider using a grammar tool to help catch mistakes you might have missed. Also, ask a friend, family member, or even a professional to review your cover letter. Their fresh perspective can provide valuable insights and catch anything you might have overlooked.

Ensuring Consistency with Your Resume

To make your application seamless, double-check your cover letter and resume to ensure consistency. Pay special attention to details such as job titles, dates, and company names, as inconsistencies can raise concerns from potential employers. It’s also a good idea to match the formatting and fonts across both documents to give your application a polished and cohesive look. Make sure the skills and experiences you highlight in your cover letter are complementary to those mentioned in your resume, so they work together to make a strong case for your candidacy.

Sending Your Cover Letter

Email versus hard copy.

When sending your cover letter, you’ll usually have two options: email or hard copy. Each has its benefits and considerations:

• More convenient and faster
• Allows for easy tracking and organization
• Often preferred by employers
• Be sure to use professional language and an appropriate subject line
• Formal option, which may be required for certain industries or applications
• Neatly print and sign your cover letter
• Use quality paper and a matching envelope

It’s crucial to consider the preferences of the employer when deciding which method to use. If they haven’t specified a preference, feel free to choose the one that makes the most sense for you.

Following Submission Guidelines

No matter how well-written your cover letter is, failing to follow submission guidelines can hurt your chances of being considered for the position. Pay close attention to these key details when preparing your cover letter:

• Deadline: Be punctual in submitting your application – submit on time or even earlier.
• Formatting requirements: Follow any formatting requirements mentioned explicitly, such as font type, font size, and margins.
• File format: Save and send your cover letter in the requested file format, like PDF or Word Document (.docx).
• Contact information: Don’t forget to include your up-to-date contact information, such as your email address and phone number.

Frequently Asked Questions

What are some strong closing statements for a cover letter that stand out to employers.

A strong closing statement should reiterate your enthusiasm for the position and demonstrate your confidence in your qualifications. Here are some examples:

• “I’m excited about the opportunity to contribute my skills and experience to your team and look forward to discussing my qualifications further.”
• “Thank you for considering my application. I believe my expertise aligns well with the role, and I am eager to contribute to the success of your organization.”
• “I’m confident that my skills make me an ideal candidate for the position, and I’m eager to discuss how I can add value to your company.”

What’s the best way to format the closing section of my cover letter?

To format the closing section of your cover letter, you should:

• Leave a space between the last paragraph and your closing.
• Use a closing phrase like “Sincerely” or “Kind regards.”
• Add your full name and contact information, such as email address and phone number.
• If applicable, include any relevant links, such as your LinkedIn profile or online portfolio.
• Leave a space between your closing phrase and your name so you can add a digital or printed signature.

Should I use ‘Kind regards’ or ‘Yours sincerely’ to finish off my cover letter?

Both ‘Kind regards’ and ‘Yours sincerely’ are acceptable and professional ways to end a cover letter. You can choose which one you feel most comfortable with or suits your individual style. In general, ‘Kind regards’ is a safe and widely used option, while ‘Yours sincerely’ is considered a bit more formal.

How can you make a cover letter feel personal and engaging without being too casual?

To make your cover letter personal and engaging, try these tips:

• Address the recipient by name, if possible, to create a connection.
• Start your cover letter by mentioning a specific detail about the company or role to show you’ve done your research.
• Share anecdotes from your experience that directly relate to the requirements of the job and showcase your unique qualities.
• Focus on the value you can bring to the company, rather than just listing your qualifications.
• Resume vs. Cover Letter (Thoughtful Tips)
• How to Send an Email Cover Letter (Examples)
• 3 Administrative Assistant Cover Letter Examples (Guide)
• Cover Letter vs. Letter of Interest vs. Letter of Intent
• 2 Smart Examples: Executive Assistant Cover Letter
• 10 Inspiring Examples: How To Write a Cover Letter

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Sep 29, 2021

100 email opening line, phrase & sentence examples

Learn good email opening lines, phrases, and sentences from friendly to formal and informal to polite.

Samuli Pehkonen

Table of contents

"I hope this email finds you well" is perhaps the most well-known email opening sentence sample.

These starting words have found their way to your inbox likely too many times. And you probably use some version of the sentence yourself almost automatically when writing emails yourself.

There's, however, more than meets the eye when it comes to email opening phrases. "What opening line in an email means then?" you might ask.

The opening line –  also known as the opening phrase or opening sentence – is the beginning sentence of an email right after the greeting. This first line is essential for setting the tone of the email. It also helps you to catch your recipient's attention.

When deciding on the opening, the most important thing is to consider who's the recipient, what kind of relationship you have with them, and what you want to achieve with your message. You should also know that the email opening and closing phrases come in pairs – in other words, you should match how you start and end the email. 

It's good to have plenty of these phrases in your toolkit not to have to spend time thinking – or googling them – on the spot. That's why we have compiled a list of the 100 best email opening lines.

These examples span across different categories such as formal, polite, professional, business, friendly. We also cover common types of mails such as cold, sales, and follow-up emails. Lastly, we have to throw a couple of curveballs with examples of informal and funny email opening phrases.

By the time you've read through this blog post, you should have a good opening line for any email right at your fingertips. If it's not on this list, you don't need it. So, instead of continuing to obsess over how do you start an opening sentence in an email, enjoy these 100 samples and don't forget to try Flowrite :

Formal email opening lines

Formal emails are the ones you send to your professors, government officials, and at times to businesses. They are characterized by accurate grammar, punctuation, and spelling and adhere to email format and etiquette .

Many of us don't need to send formal emails that often, but these are some of the most important occasions to get the formality for the opening sentence just right. Examples of these situations include when applying for a job or trying to conduct business or handle personal matters with officials and when trying to establish a connection with a company that you are not in business with yet.

Especially if the company is in an industry known to be formal and hierarchical. Below ee put together the best formal opening lines that will do the job in any such situation. So consider bookmarking this blog post for future reference.

• I hope this email finds you well.
• I hope your day so far has been pleasant.
• I hope you are having a wonderful day.
• Your prompt response is much appreciated.
• I am writing to you in relation to...
• Thank you for contacting us at <company name>
• Further to our earlier exchange...
• I am extending a hand for partnership…
• Allow me to introduce myself.
• It is great to hear from you.

Polite email openings

There are many shades of politeness, but when it comes to emails, you should try to come off as polite no matter what.

The best way to be safe than sorry is to try to put yourself in the recipient's shoes and try to think about how they perceive your message and its first phrase. Being respectful and considerate, however, doesn't have to mean being formal.

In fact, formalities can come off as stiff and make you seem uneasy to approach when not constituting an official or important occasion.

Our advice is not to get hung up on finding a polite opening to your emails. Just follow good manners and write like you wish to be addressed if the situation were the other way around. The best email opening sentences for polite emails include the following examples.

When in doubt, use one of these, and you can't go wrong.

• I hope your week has been great so far.
• Good morning/afternoon/evening.
• I hope your week started well.
• Thank you for the timely response.
• Thank you for getting in touch with...
• I'd be eager to get your advice on...
• I'm writing to...
• Allow me to introduce myself briefly.
• It's great to hear from you.

Professional email openings

Opening a professional email can be tricky. It's challenging to navigate various interpersonal relationships we all have at the office and with external stakeholders to land on the best way to open a professional email as the email's first sentence can be anything from formal to friendly.

One practical strategy is to use 'mirroring'.  It refers to matching your opening line (as well as other conventions and the language) with whatever the recipient has used in their previous conversation with you.

This is not always possible, and the rule of thumb is to err on the more side of things to start the email and new relationship on the right foot. Once you get to know the person, it becomes easier to adjust the tone of your emails accordingly, including just the right first words.

Here are some professional email opening sentence samples that will make the decision easier for you.

• I hope you are having a great week.
• I hope you are having a great day.
• Thank you for reaching out to us.
• Thank you for the prompt response.
• I could use your advice on...
• I'm contacting you about…
• To follow up on my previous email...
• Allow me to briefly introduce myself.
• It's is good to hear from you.

Opening sentences for business emails

How do I start a professional email for my business?

Well, the starting words of a business email give an ever-important first impression . Similarly, they are crucial for keeping existing customers, partners and vendors engaged.

Your approach to business email openings should follow the same rules and conventions as with other professional emails. However, business etiquette today is more liberal than it used to be.

This means you can take more liberties with the business email opening lines and phrases.

The expectation to this might be when you are in business with government or city officials. It's also good to note that business email etiquette differs from country to country.

So you should do your due diligence before embarking on a new business relationship with companies or people from different parts of the world.

You might be surprised by how formal some cultures are. As you'll soon notice, good business email opening lines are similar to what we covered in the last part.

However, you should pay close attention: something as small as using contractions can make a difference (and sometimes you're sending emails to multiple people ).

• I hope your day has been great.
• Thank you for the quick response.
• I'm writing to inquire about...
• I'm hoping to get your advice on...
• I'm following up on my previous email on...
• My name is… and I work for...
• I'm glad to hear from you!

Friendly email opening lines

For many of us, the daily emails are all at the friendly end of the spectrum. Perhaps it's internal mail to a colleague or back and forth with a long-term client.

In these situations, it's good to relax a little while keeping things competent. However, it can be a delicate balance sometimes – especially with the opening phrases. While many workplaces are more casual these days, you should still keep professionalism front and center.

Friendly email opening lines move to a slightly more casual direction from the polite examples. These examples still pass the bar for any email correspondence with professional connections you have an existing relationship with. 

• How are you?
• Thanks for your help with...
• It's great to hear from you!
• This article/video made me think of you!
• Thanks for reaching out.
• Thanks for the quick response.
• I loved your recent <social media post/blog post>!
• It was great to meet/talk to you! 
• I hope you enjoyed your holiday/day off!

Sales email opening lines

We are sorry to let you down; there's no silver bullet when it comes to opening phrases for sales emails. This is because there are so many different products or services to sell and prospects to approach.

Best sales email opening lines ​​lead with value, earn credibility, and intrigue interest to make a great first impression. Busy professionals in decision-making positions receive tons of sales emails. So you should also demonstrate that you've made an effort to get to know their business and are not about to waste their time. Writing email openers is a craft that sales professionals hone throughout their careers.

The good news is that practice also makes perfect with this skill. If you are just starting out in sales or looking for new inspiration, here are some email opening lines for sales.

• I'm sure you've noticed <Competiror> has begun using <your product> – have you given a thought to the benefits of the <product category> to your business?
• I really enjoyed your blog post on <topic> – we will start implementing the advice already this week. 
• I know most of the companies in your industry struggle with <pain point>, I have an <idea/solution>
• How are you working on achieving <business goal/KPI>?
• Wouldn't it be great if you could <key outcome/improvement>? 
• If this sounds like a great idea, then <your product> is exactly what you need.
• How important would it be for your business to <achievement>?
• You can quickly determine if this is relevant by reading the <word count> summary below:
• I've been following your company and was wondering how you deal with <key challenge>.
• We recently worked with <company in the same industry> and helped them do <results>.

Cold email opening lines

The opening line for a cold email has one – and only one – goal. To get the recipient to read whatever comes next.

It's the single most crucial part of the email structure right after the subject line. There are loads of tried and true approaches among the people who send lots of outreach emails. They include finding a commonality between you and the recipient, referring to a recent event in the career or business of the recipient, leading with a compliment, and intriguing their interest.

As good cold emails should always be personalized, finding the right opener requires learning the basics. After that, you can start to apply them to different situations and recipients. However, these examples represent some of the best cold email opening lines. They thus offer a great starting point for writing any cold outreach.

• Just read your latest <blog> – loved the insights and hoping to apply some of your ideas soon!
• Listened to you on <podcast>,  and I really enjoyed your takes on <topic>.
• Congrats on the recent funding for <startup name>  –  you should be an exciting time ahead!
• <Competitor 1>, <Competitor 2>, and <Competitor 3> have one thing in common. 
• <Mutual connection> told me I should reach out to you because <reason>.
• Saw you went to <school> – class of <year> here!
• Are you having challenges with <strategy/tactic/process/KPI>? From my experience, it helps if you <learning>.
• Just saw the case study you published with <customer> – it's incredible how you helped them to <results>.
• Loved the <social media post> you shared yesterday on <topi> – immediately shared it to my team's Slack.
• Did you know that the latest research shows that <interesting insight/statistic>?

Opening sentences for a follow-up email

The opening sentence in an email you sent as a follow-up on your previous email , meeting, call, or other communications should remind the recipient about you and the content of your last exchange.

Good opening email lines for a follow-up re-engage the recipient by providing value instead of just pushing the email on top of their emails. Although, at times, it's appropriate to give the person a gentle nudge with a  friendly reminder .

There are many ways to start an opening sentence in an email, as there are emails to follow up on. Still, these samples offer phrases that everyone should have in their back pocket for different situations.

• Just a quick follow-up to my previous email.
• Did you already have time to review my previous email?
• I'd like to add something to what we discussed earlier.
• I wanted to float this back to the top of your inbox.
• I know you get more emails than you have time to read, so thought to send a quick follow-up to my email in case it got buried in your inbox.
• I know that you're probably very busy at the moment, but I  thought you wouldn't like to miss out on <purpose of the previous email>.
• Would you be so kind as to provide an update on <topic of the previous email>
• I wanted to circle back around to <topic of the previous email>
• Although I haven't heard back from you, I'm convinced that <your proposition> would lead to great results for you.
• Hope this doesn't sound weird, but I saw that you read my previous email and wanted to touch base with you about it.

Funny email opening lines

Good email starting lines are typically formal, professional, or friendly. But there's an exception to every rule.

When emailing to co-workers that you are so close with that reassemble more like a friend or family member than a colleague, hilarious email opening lines can be a great way to deepen the relationship further and lighten up the mood.

The power of humor at the workplace can lead to bonding, but remember that something funny to you isn't always funny to the recipient. So proceed with caution to make sure to adhere to  email etiquette .

Find your inner comedian and lift the spirits in the workplace with these funny email opening sentence samples.

• I hope the week was only mildly boring.
• Just what you want: another email.
• Happy Not-Monday!
• I hope you're surviving another work week.
• I promise this email isn't as long as the previous one.
• Only <number> more days until Friday!
• I hope your morning coffee was as strong as mine.
• Sorry for sabotaging your inbox zero, but…
• I promise that this is the last email you'll receive from me. This week.
• Yep – you guessed right. It's me again.

Informal email opening sentences 

You've already learned that the most critical factor is considering the recipient when choosing the best starting sentence for your email.

The examples we've covered before have been workplace-appropriate. But let's make it very clear: informal email opening sentences should be reserved for your free time.

When communicating with our close ones the same rules and conventions do not apply. You shouldn't overthink the opening of an email for your friend or family member.

Here are some nice email opening sentences that you might have seen people using when they feel informal.

• No opening sentence at all
• Hope you good! 
• How's it going?
• Thanks for getting back.
• Thanks for touching the base. 
• Thanks for the help!
• Could you help me with something?
• Just checking in.
• I meant to contact you about...
• Nice hearing from you!

If you made it all the way here – congratulations!

You've now learned the 100 best email opening lines. With these opening phrases in your repertoire, we guarantee you won't be caught off guard with anything you need to send or reply to.

However, we realize it's impossible to internalize such a wide variety of email openers at once. That's why we suggest that you bookmark this blog post to reference these email opening sentence samples in the future.

While you are at it, why won't you share this article with your network and colleagues to receive better emails yourself?

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How to Start a Letter (With Professional Greeting Examples)

Melissa Ling / The Balance

• Letters & Emails
• Skills & Keywords
• Salary & Benefits
• Job Listings
• Job Interviews
• Cover Letters
• Career Advice
• Work-From-Home Jobs
• Internships

Options for Starting a Letter

• Examples of Professional Greetings

Try to Find a Contact Person

• Greetings to Use When You Don't Have a Contact Person

Greetings to Avoid Using

Tips for writing and sending a letter.

What's the best way to start a letter? When writing a letter for professional purposes, an appropriate greeting is essential. Your greeting sets the tone for your letter or email and is an indicator of your written communication skills.

Review information on options for starting a letter, including professional and personal greetings, examples of the best salutations, and what to do when you don't have a contact person.

When deciding  which salutation to use , you should consider whether, and how well, you know the person you're writing to. The answer will determine how you start your letter. It's important to use a formal and professional greeting when you don't know your letter or email recipient well.

Personal Greetings

When to use a person's first name: If you are writing to someone in a professional capacity that you have known personally for many years, it is appropriate to use only their first name.

Professional Greetings

When to use a professional greeting: If you don't know the person well, it is best to use  Mr., Ms., or Dr.  as an  appropriate business letter salutation . When you don't know the recipient's gender, you can use their first and last name. If you have any doubts about which greeting you should use, err on the side of caution and use the more formal style of address.

Use a Formal Salutation

Keep it formal: Try to avoid the temptation to begin your professional letter with informal salutations like "Hello," "Greetings," "Hi There," or "Good Morning" if you don't know the name of your contact person.

While those informal greetings are fine for casual emails to friends or even for more formal emails you might send to groups of people, in a professional letter you'll need to use a personal salutation with either a first and/or last name ("Dear Mr. Doe") or a job title ("Dear Hiring Manager").

Always be sure to double-check the spelling of the recipient's name. Otherwise, you'll be making a poor impression from the start of your letter.

Punctuation

Also, remember to include the period after "Mr." and "Ms." and follow your salutation with a colon or comma (e.g., "Dear Ms. Doe:" or "Dear Jamie Chen,").

Examples of Professional Letter Greetings

These greetings are all suitable for professional communications.

When you know the person well:

When you know the person's name:

• Dear Mr./Ms. Lastname; e.g., Dear Mr. Dolan or Dear Ms. Butler
• Dear Mr./Ms. Firstname Lastname; e.g., Dear Mr. Martin Haynes or Dear Ms. Melissa Tandor
• Dear Firstname Lastname; e.g., Dear Michael Cairns

When you don't know the person's gender: When you have a name but are unsure of the gender of the person you are writing to, it is acceptable to leave out the honorific and use the first and last names alone. For example:

• Dear Robin Miller
• Dear Jamieson Cavanaugh

If at all possible, use a contact name when you write. This makes your letter more personal, and it creates an immediate relationship with the reader. If you don't have a contact name, do some research to find out the  right person to address your letter to .

It doesn't take much extra time to attempt to find a name, and the sentiment it conveys is worth it. It's worth a try, even if you aren't successful.

Sometimes the name will be on the company website, or you may be able to find the right person on LinkedIn. Perhaps one of your colleagues or contacts knows who the appropriate person might be. You can also call the office of the unknown person you are writing to and ask the receptionist for the name by explaining your reason for calling.

For example: "I am applying for a job with your company. Can you please tell me the name of your Hiring Manager so that I know to whom I should address my cover letter?"

Greetings to Use When You Don't Have a Contact Person

Sometimes, despite your best efforts, you just can't find a name to address your letter to. In that case, you have a variety of choices, all of which are professional and appropriate.

The more information you have about where you are sending the letter, the better. (For example, the human resources department of the company, or the manager of the department related to your inquiry.) This way, you can make a more targeted choice when selecting your greeting.

If you don't have a contact person, there are a variety of options to choose from:

• Dear Hiring Manager
• Dear Human Resources Manager
• Dear Recruiting Team
• Dear [Company Name] Recruiter; e.g., Dear ABC Company Recruiter
• Dear [Department Name] Recruiter; e.g., Dear IT Support Recruiter
• Dear [Department Name] Team; e.g., Dear Product Recruiter
• Dear Sir or Madam (this is outdated, so avoid if possible)
• To Whom It May Concern (use if you have no other workable options)

The following greetings aren't appropriate for formal letters or email messages:

• Good Morning or Afternoon (you don't know when they'll receive the letter or email message)

Start your letter with an appropriate greeting, as listed above.

First Paragraph

After your greeting, begin your first paragraph, which is usually an introduction that lets the reader know who you are and what you are writing about. If you have a mutual acquaintance who referred you to the reader, you should mention them at this time.

Body of Letter

The body of your letter normally consists of a paragraph or two of text. Here, you can elaborate on the theme of your letter and provide supporting details for the subject.

You'll want to keep it concise and pertinent to the person and the topic.

Be thorough, but don't repeat yourself or go on and on about unimportant details.

Next, you'll need to sum up your letter. Your summary should include a thank you to the person for his or her time and consideration. If you plan to follow up later, you can also provide the details of when and how you will contact him or her.

Closing Options

Finish your  professional letter with a closing , such as "Sincerely" or "Regards." If you plan on sending the letter by postal service, your signature should be followed by your typed name.

If you're sending an email, your typed name should be followed by your contact information, which you can type in manually or have it done automatically for you. Here's  how to set up an automatic email signature .

Key Takeaways

• Choose a formal greeting. When you don't know the person you're writing to well, don't use a casual greeting.
• Try to find a contact person. If you can't find a contact person, it's fine to use a generic greeting.
• Proofread your letter or email. When you're sending professional correspondence, it's important to carefully proofread your document before you send it.
• Letter and Email Salutations and Greetings
• Email Greeting Examples and Writing Tips
• Professional Letter and Email Examples
• Professional Letter and Email Writing Guidelines
• Professional Business Letter Template
• Reference Letter Examples
• How to Address a Business or Professional Letter
• Sample Professional Letter Formats
• Different Types of Letters With Examples
• Business Letter Closing Examples
• Types of Professional Business Letters
• How to Select a Professional Letter Font and Font Size
• Job Offer, Acceptance, and Rejection Letters
• Format for Writing an Interview Thank-You Letter
• Appreciation Email Samples
• Goodbye Letter Examples and Writing Tips

10 of the Best Things to Say in Opening Remarks

Hrideep barot.

• Public Speaking , Speech Writing

An Opening Remark is the first sentence, phrase, or paragraph you utter at the beginning of your speech or presentation. Opening Remarks determine whether or not the audience will be intrigued enough to sit through the rest of your talk . The main purposes of opening remarks can be summed up as follows:

• Captures the attention of the audience
• Sets the overall tone and theme for your talk
• Introduces the situation/problem at hand

Here’s the game plan for this article:

1. Time Limit of Opening Remarks

2. audience expectations from opening remarks.

• 3. Do's and Don'ts of Opening Remarks

1. Shock them with Statistics

2. props and placards, 3. the potential of a promise, 4. sing a song, 5. strike the minds with a startling statement, 6. influence with imagination.

• 7. What if we use the "What If Scenario"?

8. Optimize that Outfit!

9. the strength of storytelling, 10. propose a problem, 1. writing opening remarks for meetings/seminars, 2. writing opening remarks for virtual meetings, 3. writing opening remarks for ceremony/event, in conclusion.

Even after reading this, you might wonder, ‘Why is it important for me to focus upon opening remarks?’ After all, it’s just a part of the overall structure of your talk, right?

Now, let me ask you something!

Have you ever found yourself in a situation where the moment a speaker started delivering his talk, you immediately felt disconnected and just couldn’t pay attention to it?

Soon, you began to yawn and decided to check up on the people sitting beside you but surprisingly, you found them staring at their wristwatches waiting for the talk to get over.

Most likely the reason is that the speaker forgot to pay attention to his/her opening remarks and because of this very reason, failed at capturing the audience’s attention. So, ask yourself, ‘Do you wish to be that speaker?’ NO, right?

Before I dive into the Complete Guide on ‘What to Say in Opening Remarks?’ , let’s first discuss a few guidelines that you must keep in mind while crafting your introductory remarks!

How to Write Opening Remarks? (Basic Guidelines)

An opening remark can cover 10-15% of the total duration of your talk. For example, if you are delivering a 7-minute long talk, your opening remark must last for at least a minute.

Let’s face it- every single time, we listen to a strong introduction, we ponder ‘How did the speaker do it effortlessly?’

Well, my friend, the secret lies in thinking from the audience’s perspective ! (a crucial step that most of the speakers skip)

This is the only way to figure out what will work in your opening remarks. So, ask yourself,

• If I were the speaker, would I care about the situation/issue at hand after listening to this opening remark?
• Does this opening remark intrigue me enough to hear the rest of the talk with all my interest?

3. Do’s and Don’ts of Opening Remarks

While each situation/issue is different, there are certain Do’s and Don’t’s of opening remarks that you need to keep in mind to not make your audience snooze on you! Because come on, we don’t wish to be those boring monotonous speakers!

Do’s of Opening Remarks

Serve a sneak-peek.

Remember how the trailer of any movie gives you an idea of what the movie is about but doesn’t give all the information to make you curious enough for the remainder of the movie? That’s exactly what we need to do here!

At the beginning of your speech, provide the audience an idea about the theme of your talk but don’t give it all in!

Give them questions to ponder over! After listening to your opening remarks, your audience should go like, ‘Umm, that’s interesting! Tell me more about it!’ But how do you do that? Keep an eye out for the section in this article where we talk about interesting ways to begin your speech.

Establishing Credibility

Now that you have your audience’s attention, your mission now is to make them trust you!

Because admit it, for the audience to truly believe your arguments, they must first trust you!

Consider thinking from your audience’s perspective and ask yourself, ‘What aspect of my life would relate the most with my audience and the theme of my talk?’ Once you have got your answer, narrate that personal anecdote! (Don’t go on blabbering, keep it short and sweet!)

Make Eye Contact and Smile

This is pretty self-explanatory! You would any day prefer a speaker who is smiling and seems confident as opposed to someone who has a serious face on with a monotonous voice.

So, remember to maintain eye contact (but not stare at them!) to make your audience feel like you are talking to them and not at them. But if you are afraid of maintaining eye contact, here a few things that you can try out:

• Consider looking at objects instead of people. You could look at the spaces between the chair or the wall towards the end of the room.
• If you have a bunch of friends sitting in the audience, convince them to scatter around at different junctures and you can look at them while delivering your speech.

Lastly, put on a smile if your speech topic calls for it (If it’s a sad topic, don’t smile, obviously!).

Don’t’s of Opening Remarks

Bid ‘goodbye’ to a bland ‘good morning’.

Starting your speech with a plain ‘Good Morning’ is by far the most mundane way and doesn’t really add to the listening experience of your audience.

After listening to a bland ‘Good Morning’, they would most likely go like, ‘Ah, here we go again!’ and we don’t want our audience members to think that way! So, put on your creativity hat and make your introductory remarks interesting!

Don’t Be TOO Creative

As discussed in the previous section, we wish to be creative but not too creative. Let me tell you why! We focus so much on making our introduction creative that we incorporate too many interesting elements, adjectives, and idioms-all of these together confuse the audience. We need to strike a balance between creativity and simplicity.

For example, if you are talking about ‘Why more people are watching dark content these days?’ Don’t start your speech narrating the emergence of OTT Platforms, it’s too broad! Instead, prefer narrating a personalized story of binge-watching dark content.

Don’t Keep your Introductory Remarks TOO Long

Avoid crafting an opening remark which is too long, stick to the time limit guidelines we discussed in one of the previous sections of this article. Keeping our opening remarks too long can bore our audience members to sleep and as a result, they might lose all their interest!

We’ve made an in-depth video of things we should NOT do when it comes to opening our speech. Check it out for deeper insights:

10 Types of ‘Interesting’ Opening Remarks

A strong speech introduction serves two purposes:

• Provides a gist of the theme
• Makes the audience intrigued for the remainder of the speech

Below-mentioned is the list of 10 best ways to write a strong introduction without sounding boring:

How to Begin your Speech with Statistics?

Starting your speech by throwing in some statistics, be it positive or negative, can help you capture your audience’s attention. Here’s how:

• Throw in a question regarding the fact by asking for a show of hands
• Now, present the fact
• Answer the question yourself by connecting it to the theme of your talk

Example of a Statistical Opening Remark

In this TED Talk, Dr. Tharoor uses statistics to arise the curiosity of his audience members using the exact method that I stated above. Check out the video to understand it better!

Opening Remark :

How many of you here are under 35? Okay, that seems pretty representative of the country; 65% of India is under 35. How many of you are under 25? Okay. Then you are not so representative because we have half of the Indian population pretty much under 25. We are an amazingly young country!

Now, this is just one way of presenting the fact in an interesting way. Well, we have written an entire article on ’11 Unique Ways to Present Facts Without Sounding Boring’ . So, make sure you check it out!

Instead of simply coming on to the stage and start speaking, shock your audience by doing something different. We all love surprises and with the right props and placards, you can get your audience interested for the entire duration of your speech.

How to Start your Talk with Prop/Placard?

No technical rules here! Put on your creativity hat and think ‘What Prop can you bring onto the stage which will relate to the theme of your talk?’ Once you have got your potential answers, ask yourself, ‘Which prop is the most convenient yet effective?’ Then, bring that prop onto the stage.

Hold on, don’t just present your prop! Use it as a guiding light to present the theme of your talk in a really engaging manner.

Example of Opening Remark involving Use of Prop

Let’s assume that you are delivering a talk on ‘Walking the Pathways of Sustainability with Old Modes of Transportation.’ This time, instead of simply starting to talk, you can enter the stage riding a bicycle!

Sounds interesting, right? (I’m sure your audience would find this to be intriguing too!)

Now, get off that bicycle, and speak about the theme of your talk by building a connection with that bicycle. This way, the audience would remember your theme nicely and be intrigued for the rest of your talk as well.

To witness the application of this technique in action, watch this TEDTalk by Hans Rosling on ‘The Magic Washing Machine’. Hans Rosling brings a washing machine on stage to illustrate his point. Here’s how:

Opening Remarks:

I was only a four years old when I saw my mother load a washing machine for the very first time in her life…

An irresistible promise would lure the audience in towards your speech in the hope of wanting to know more and that’s what you aim for, right?

But while you are at it, please make a point not to overpromise or exaggerate because this will hurt your credibility as a speaker and make the audience lose all their interest.

How to Present an Irresistible Promise in the Opening Remarks?

Step 1: Keep your opening statement something as simple like ‘Today, I’m about to tell you the secret to…’

Step 2: As a continuation of this statement, tell your audience what your secret is all about? For example, ‘Today, I’m about to tell you the secret to maintaining a healthy diet without losing out on junk food.’

Step 3: Now, don’t reveal your secret in the opening remarks itself. Wait till the body of your talk to reveal your secret!

Example of an Irresistible Promise

Opening Remark:

So, I know the secret to getting anything you want in life.

Allow me to ask you, ‘Are you intrigued after listening to her statement?’ (At least I am) But your task as a speaker doesn’t get over here, look at this video to see how she presents this secret and structure her talk to be all the more persuasive.

No, I’m not kidding! I mean it. Public Speaking is not just about simply speaking, your task as an orator is to inform as well as engage your audience.

And what’s a better way to engage your audience than singing a song?

Now, if you are not at all confident about your singing skills, don’t go for it! Go for any of the remaining 9 techniques but if you are a decent singer, I’d suggest that you go for it! After all, no one’s judging you, all you need to do is present your idea effectively!

How to Incorporate A Song in Your Opening Remarks?

Step 1: Pick a song, yes! There are two ways here: Either you can go for a song which you can disagree with while presenting the theme of your talk or you can go choose a song to agree with.

Step 2: Once you have a song that resonates with your theme in one way or the other, pick up a stanza (Don’t go for more than 2-4 lines here). Ideally, prefer picking the lines which you can directly relate with your theme and at the same time, the lines are popular enough for the audience to recall the song.

Step 3: Sing the song, tell if you agree or disagree, and then, present your theme in the follow-up statement

Example of Opening Remark involving Use of Song

The stars in the sky remind me why I live by love and I dream the future is bright as I look towards the sky. I live by love and I dream…

In this TED Talk, Kamica sings a song that talks about how music heals a soul and acts as a therapist. This, by the way, was also the theme of the talk she delivered. Check out this video to know in detail how exactly she effectively conveyed her theme in the opening remark- all because of a song!

What do I mean by this, you ask? You need to present an unpopular thought as our opening sentence , something that stands in opposition to the general belief of the public.

When you do this right, your audience will be intrigued to know more about how you defend this thought and that’s all what you are looking for- their undivided attention!

How to Write A Startling Opening Remark?

While deciding on this startling opening remark, ask yourself the following questions:

• What is the unpopular opinion about the topic I am about to speak on?
• Is the unpopular opinion startling yet believable?
• If I were to listen to this thought, would my reaction be, ‘Hold on, what did he just say?’

Example of A Startling Opening Remark

Hi, my name is Frank and I collect secrets.

Intriguing, isn’t it? That’s how Frank Warrren started his TEDTalk, ‘Half A Million Secrets’. Look at it!

We all love day-dreaming! So, why not use it to our advantage?

Present a step-by-step chain of thoughts for the audience to follow and let them immerse in that reality. For this to truly work, make sure that your description is vivid to control your audience’s thoughts.

How to Use the Hook of Imagination?

Step 1: First things first, decide on the emotion you wish to channel- Is it positive or negative? My suggestion would be to go for negative emotion since it is comparatively more powerful. Having mentioned this, present a scenario of “ what will happen if the audience chooses not to listen to you? ” Tell them what they have in store to lose.

Step 2: Next, present a series of thoughts (in the order of progression) for the audience to follow.

Step 3: Throw in a question at the audience. If you are channeling the negative emotion, ask something scary like, “Would you prefer being in such a scary situation? No, right?” Similarly, while channeling the positive emotion, ask something optimistic like, “You enjoyed that, didn’t you? So, how can we sustain this in reality?”

Example of Thought-Provoking Opening Remark

Let’s take an example of Ric Elias TED Talk where he channels the negative emotion with the help of his powerful imagination by narrating a story of a plane crash. Look at how he builds up this piece of imagination.

Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.

7. What if we use the “What If Scenario”?

Present an opportunity towards the audience to think with you and not think for you .

This ‘What if’ hook will bring both you and your audience on the same page. Once this is done, with the help of powerful storytelling as the next step, you can make the audience buy your thoughts in a structured manner.

How to Use the ‘What If’ Scenario?

Open up your talk with the phrase ‘what if’ and follow it up with a question.

One thing to keep in mind here is that your question should not reflect an existing reality but present a conflicting thought that challenges the existing perception of the public.

This way, the audience would truly ponder over your question and when they do, wait for some time and then, answer that question by yourself. Trust me, the audience will be more inclined to believe you!

Example of ‘What If’ Opening Remark

To witness this technique in action, watch this TED Talk where Cynthia Thurlow asks her audience a thought-provoking question regarding our daily meals.

What if I told that breakfast being ‘the most important meal of the day’ was wrong?

There’s no rocket science here! If your topic is closely related to a culture or even a place for that matter, the best bet is to wear that representative outfit to stand out.

How to Connect your Outfit with Opening Remark?

Before you dive into this method, cross-check with the event administration regarding dress code specifications. If no specifics are given and you have a theme wherein you can pull off a unique outfit, GO FOR IT!

Example of Opening Remarks involving Outfit

While representing Bhutan’s steps towards sustainability, Prime Minister Tshering Tobgay decided to wear a traditional outfit to represent his country in its truest essence. Watch this TED Talk to know how he connects his outfit with the overall theme of the talk.

In case you are wondering, No, I’m not wearing a dress and no, I’m not saying what I’m wearing underneath. This is a gho. This is my national dress.

Be it real or fictional- we all love listening to gripping stories. Do you have a personal anecdote to share? Awesome! If not, there’s nothing to worry about.

You can craft your own story as well or narrate a friend’s story too. But one thing to remember here is that our stories should hold realism. Don’t go too overboard because if the audience gets a hint of exaggeration, they might not believe you!

How to Include A Story in Opening Remark?

Mountain Curve is by far one of the most popular techniques to narrate a gripping story! Here’s how:

Begin with establishing the setting and then, slowly work linearly towards the climax of the story (the key challenge/problem). Once you have reached the stage of climax, focus on the step-by-step resolution of that conflict (solution).

Want to know about more ways of effective storytelling? We have written an entire article on ‘9 Storytelling Methods for your Upcoming Presentation’. Go check it out!

Example of Tell-tale Opening Remark

Watch this TED Talk as the orator Michael narrates a camping story and relates it with the theme of his talk, ‘Why renewables can’t save the planet?’.

When I was a boy, my parents would sometimes take me camping in California…

Remember how every movie begins with introducing a problem and focusing the entire narrative towards solving that one problem? That’s exactly what needs to be done here!

How to Introduce A Problem in the Opening Remark?

What’s that one related problem that you are addressing in the theme of your talk? Once you have identified this problem, use the call and response technique to prove the viability of that problem in front of your audience.

But hold on, ‘What is the call and response method?’ Here’s how it works:

• Throw a close-ended question towards your audience and ask them for a show of hands
• Analyze the response you get through the show of hands. Consider this as a direction to structure the remainder of your talk.

Once you have got your desired response through the show of hands, mold your rest of the talk towards solving that problem and give your audience a key takeaway!

Example of An Interrogative Opening Remark

While delivering a TEDTalk on ‘What makes a good life?’, Robert Waldinger begins his talk by proposing a problem. Here’s how!

What keeps us healthy and life as we go through life? If you were going to invest, in your future self, where would you put your time and energy?

Looking out for some more examples and inspiration to craft a strong opening remark? We have written an article highlighting 15 Best Speech Opening Examples and How to Use Them? Do check it out.

How to Craft Opening Remarks for Different Scenarios?

Even after reading about all these tips, I’m sure you must be wondering, ‘How do I decide on which technique to use?’

Don’t worry! I’m listing down a few scenarios along with the techniques which work the best there. So, let’s dive in!

Since meetings and seminars demand you to act professionally, you should not really go overboard with creativity and try incorporating fun and engaging elements.

Keeping the opening remark precise, minimalist, and to-the-point is what will work the best here.

Here are a few techniques that you can swear by in such a situation:

• Shock them with Statistics
• What if we use the “What if Scenario?”
• Propose A Problem

With the digitization stepping into our lives, virtual meetings have become an inescapable reality.

Since the attention span is really less in these online settings, you must strive towards making your talk engaging yet informative.

Here are a few techniques that can help you craft a suitable opening remark in this case:

• Props and Placards
• Potential of A Promise
• Sing A Song

But all these techniques won’t work until and unless you are comfortable talking to a camera. If you are not, make sure you check this article on ‘How to Speak (Well) on Camera? ‘

With an interesting line of order already at your disposal, your work as an orator is comparatively a lot easier in this case.

Since the tone of ceremonies and events tend to be either semi-formal or informal, you can afford to be a little creative by employing the following techniques to use:

• Influence with Imagination
• Optimize that Outfit

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Be wary of the fact that the opening remarks can make or break your talk!

I hope that this article provided you with some valuable insight into crafting a strong introduction for your speech. Remember not to use too many techniques at once as it will confuse and disinterest your audience.

Use one or a combination of two complementary techniques at the maximum to craft an effective opening remark and you will be good to go!

The next step now is to start working on your closing remarks. Don’t worry, we’ve written an article on ‘ 10 of the Best Things to Say in Closing Remarks ‘ for you to refer.

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• IELTS Letters

Opening and Closing a Letter

You need to know the phrases for opening and closing a letter for the General Training Task One.

This can vary according to who you are writing to. There are three types of letter that you may come across in this task:

• Semi-formal

Each of these open and close in a different way.

As you'll see below though, you are given all or some of your phrases for opening the letter in the prompt. However, you must decide how to close the letter.

Why is Opening & Closing a Letter important?

Making sure you know the right phrases and using them for opening or closing a letter is very important .

It's easy to rush and forget or just not use one thinking that it won't really matter as the content of the letter is the most important thing. 

But thinking it is not important is wrong!

Either getting it wrong or not using one could bring your score down to a band 5 or even band 4 for Task Achievement (25% of the score). 

This is because it is seen as inappropriate format  or tone if you have errors or omit them. Mixing up ' Yours sincerely ' or ' Your faithfully ' is not really an issue as many native speakers may do this. 

But having no opening or closing letter phrase at all or getting the tone completely wrong (for example starting a formal letter with ' Dear Mick' or ending it with 'all the best')  will be viewed as getting the tone and / or format wrong.

So we'll now take a look at the best ways to open and close IELTS letters.

1. Formal Letter

A formal letter will usually be to some kind of private or public institution, such as a: 

• Insurance Company
• Local Council

This means that you are usually writing to someone you do not know . Here is an example of an IELTS prompt for this kind of letter that you will see when you take the test:

Your local council wants to close a local community football ground near you because not many people use it.

Write a letter to the local council. In your letter

• Explain why not many people use the football ground
• Say why the football ground is important
• Suggest how the number of people using it could be increased

Write at least 150 words.

You do NOT need to write any addresses.

Begin your letter as follows:

• Dear Sir or Madam,

Opening the Letter

You'll note then that for a formal letter where you will not know who you are writing to, you say:

This is provided in the prompt so you should follow the instructions and open the letter like this. This phrase is common practice when we are writing a formal letter to somebody we do not know.

Closing the Letter

The way you open it determines how you close it.  You gave it a formal opening using 'Sir or Madam', and therefore it needs a formal closing. 

If you have opened a letter as above, then this is how you close it:

• Yours faithfully,

You can then place your full name (or any made up name). So your final letter will look like this:

Formal Letter

• Content of your Letter

2. Semi-formal Letter

A semi-formal letter will usually be to someone you know , or at least you know their name even if you do not know them well. 

For example:

• School Counsellor

Here is an example of an IELTS prompt for this kind of letter that you will see when you take the test:

Your child is going on a school trip for the day to another city. The head teacher of the school is looking for parents to go with the group and you would like to volunteer for this.

Write a letter to the head teacher. In your letter

• Say why you would like to go
• Suggest what you could do to help during the trip
• Ask some questions about the trip

Dear . . . . . . . . . . . . . . . ,

You'll note then that for a semi-formal letter where you know who you are writing to, you start the letter:

• Dear.....................,

So you should follow the instructions and open the letter like this. This is common practice when we are writing a semi-formal letter to somebody we know but are not close to.

You should then follow this by a title then a surname:

• Dear Mrs Taylor,

Just choose one of Mr / Mrs / Miss / Ms .

When we close a letter in which we have used a name (unlike in the formal letter where no name was used), we close it like this:

• Your sincerely,

It would also not be a problem if you use these common closing phrases:

• Kind regards
• Best regards

And again you can just add a full name after this. So your final letter will look like this:

Semi-Formal Letter

• Yours sincerely,

3. Informal Letter

An informal letter is to someone you know very well , like a friend or a family member.

Here is an example prompt:

You have recently moved to a different house. Write a letter to an English speaking friend.

In your letter:

• Explain why you have moved
• Describe the new apartment
• Invite him/her to pay a visit

You'll note then that for an informal letter, it is the same as a semi-formal letter, and you should start your letter as per the instructions: 

But as it is a friend, rather than using a title ( e.g. Mrs Jones ) you should just use a first name, which of course you can invent:

• Dear Susan,

When we close a letter that we have written to a friend or family member, there are a variety of options we can choose to close the letter, depending on what type of person you are or how well you know the friend/family member: 

Some less personal ways are similar to those that can also be used for a semi-formal letter:

• Best wishes

Or more personal:

• All the best
• See you around
• Lots of love
• Always and forever

You would then follow this with a first name. So your final letter will look like this:

Informal Letter

• All the best,

Summary for Opening and Closing a Letter

So to summarise what we have learned about opening and closing a letter for IELTS:

Formal Letter:

• [Content of your Letter]

Semi-formal Letter:

Informal Letter:

More on IELTS Letters:

IELTS Informal Letter: Getting the Tone Right

This is an IELTS informal letter sample and shows you how to use the right tone when its not formal.

IELTS Letter Tenses

Learn about how to ensure the tenses you use in IELTS letters are correct to get a high band score.

IELTS Complaint Letter

IELTS Complaint Letter - Get the best tips and strategies on how to write a letter of complaint for the IELTS General Training.

IELTS Letter: Job Application to Restaurant

In this IELTS letter you are have to write a job application for a position in a restaurant.

IELTS Letter Feedback Forum

IELTS Letter Feedback Forum - would you like to get feedback on a task 1 letter for General Training IELTS? Then post it here. Other students can comment.

IELTS Letter Lessons: Writing Letters for the Task 1 General

An IELTS letter has to be written for the task 1 of IELTS general training. Take lessons on how to write high-scoring answers.

IELTS Formal Letter Sample: Theatre Visit

This IELTS formal letter sample is regarding a visit to the theatre. It's a complaint letter as person did not enjoy it.

IELTS Formal Letter to an Insurance Company

This is an IELTS formal letter to an insurance company It is an example of how to write a letter of complaint.

IELTS Request Letter: Time Off Work

This is an IELTS request letter in which you need to take leave from your work of over one month for personal reasons.

IELTS Advice letter: Advising a Friend

This is an IELTS advice letter in which you have to write to a friend and advise them whether to go to college or apply for a job.

Task 1 GT Letter: Making a Complaint

This sample Task 1 GT Letter is about making a complaint about problems at a recreation ground.

IELTS Sample Letters: Informal, Semi-Formal, and Formal

These are IELTS sample letters, with questions and model answers showing you how to write informal, semi-formal, and formal letters.

IELTS Arrangement Letter: Holiday with a Friend

This is a sample IELTS Arrangement Letter in which you have to contact a friend to explain how your holiday plans have changed.

IELTS Band 9 Letters

Tips for IELTS band 9 letters, showing you how to get 9 for task achievement, coherence, lexis and grammar.

Task 1 Letter: Complaint to Train Company

In a task 1 letter of complaint you usually need to explain why you are not pleased with an aspect of customer service.

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