marketing graduate essay

Guide To Writing Your Grad School Admission Essay

Updated: Jan 2, 2024, 5:46am

You’ve made a big life decision: applying to grad school . The transcripts are ordered, the letters of recommendation requested, and the interview is on the books. Now you just have to complete what might be the hardest part: write the perfect grad school admission essay. How do you get started? What should a grad school admission essay include? Follow our guide below to get started.

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What Is a Statement of Purpose for Grad School?

A grad school college essay , otherwise known as a statement of purpose, is a required part of the grad school admissions process that tells school officials who you are, your academic and professional interests, and how you might contribute to the program.

A statement of purpose should generally be between 500 and 1,000 words, but check with your individual program for length, font size and spacing preferences.

Why Does It Matter?

Most graduate schools require a statement of purpose as part of the application process because it allows them to learn more about you in a personal way and decide if you will be a good fit for the program.

Applicants should convey that they have a decent amount of experience in their desired field of study and will be successful in a graduate school program. If there’s anything lacking or missing in your GPA or transcripts, you can briefly address it in your statement of purpose and explain why it won’t be an issue. Schools also like to see that applicants are resilient and can overcome challenges, so bring up any personal anecdotes that pertain to that as well.

What Makes a Good Personal Statement?

A good personal statement should include information about your work and academic experience. It should be detailed but concise. Your statement also provides a chance for you to share a personal side of yourself with the admissions committee, explain why you’d be a good fit for the program and showcase how you could add value if accepted.

Shows You’re a Good Fit for the Program

Above all, your personal statement should demonstrate that your interests would fit in the program and that you would do well there. For example, if applying to a master of business administration program, you might want to talk about your undergraduate studies in business, internships with high-profile companies, past jobs you’ve held, or even future entrepreneurial ideas that you’re passionate about.

Demonstrates How Well You Handle a Challenge

Graduate school is no easy task, and admissions officers want to know that you’re up for the challenge. Talking about other times in your life when you’ve struggled but persevered through hard work and dedication can assure school officials that you’ll rise to the occasion at their program if given the chance.

Indicates How You Respond to Criticism

Receiving positive and negative feedback is important, especially in an environment of growth like grad school. Including experiences like rewriting a paper after getting a bad grade or stepping it up at a job after getting tips from a boss can show an admission committee that you’re able to hear hard things and learn from them.

Exhibits Open-Mindedness and a Desire to Learn

Convey that you’ve had previous academic success, while also admitting that you still have more learning and growing to do. Admissions departments often find these qualities appealing when assessing candidates.

How To Write a Strong Admission Essay

You’ve researched and brainstormed, but now it’s time to actually write the admissions essay. Make sure your personal statement is strong and stands out by understanding the prompt, outlining your essay, including a clear thesis statement, personalizing your essay and making it relevant to your desired program.

Understand the Prompt

Most schools will want to know about your academic and professional experiences as well as how you will add value to the program. However, every program and application is unique and your school might have a unique prompt or specific questions they want you to answer in your statement of purpose. Be sure to read the prompt carefully several times so you answer all of the questions it asks.

Outline Your Essay

Before you start writing, make a plan for your personal essay by creating an outline. Not only will this make the writing process easier and faster, but it will help you thoroughly address the prompt in a clear and cohesive way.

Include a Clear Thesis Statement

A thesis statement is the central idea or argument of your personal statement. Essentially, your thesis statement should preview the arguments for why you would be a good candidate for a particular program.

Personalize Your Essay

Applying to veterinary school? Be sure to include your lifelong love for animals or your time spent working in an animal shelter. Or perhaps you’re pursuing graduate studies in psychology. Experience with, say, a peer counseling program in high school or college, will help you stand out. The point is to make your essay so personal it only could have been written by you.

Make It Relevant

Admissions officials for a healthcare administration program will be perplexed if you talk about the time you set up a lemonade stand as a child. Similarly, a graduate engineering program probably isn’t too concerned about your recent dance recital. Make sure the information you include in your personal statement is relevant to the program and school you’re applying to.

Finalizing Your Grad School Admissions Essay

After writing your statement, it’s time to perfect and refine it before you attach it and click submit on your application.

Edit the Essay

Now it’s time to edit. Editing is different from proofreading as it focuses on structural changes and even content revisions. Read the prompt again. Make sure you’ve addressed all questions asked by your program. Then, look at the structure. Try reading it out loud. Does the information flow in a way that makes sense? Are there parts that should be moved up or down? Could sections be cut and new parts added?

Proofread for Grammar, Punctuation and Style

Run a spelling and grammar check in Microsoft Word or Google Docs. You can even use a program like Grammarly to make sure your personal statement is free of typos and errors and adheres to the formatting required by your application.

Get Feedback From Peers and Mentors

Fresh eyes will only improve your writing. Ask classmates and professors to read your personal essay and provide you with feedback. They might see something you missed or have ideas for ways to improve. Make sure you give any readers enough time to go over your personal statement before it’s due.

Revise as Needed

Writing is really all about editing and rewriting. No one gets it right on the first try and sometimes not even on the second try—don’t be afraid to revise your statement of purpose as needed before your grad school application deadline.

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Ryah Cooley Cole is an award winning writer and a high school English teacher based on the Central Coast of California. She is most interested in bringing diverse stories to her readers and students.

MS Marketing (MSMKT) Admissions

Greetings from the MS Marketing Program Office,

Thank you for your interest in pursuing your Master of Science in Marketing degree at the USC Marshall School of Business. We seek to admit a diverse cohort from many different backgrounds and experiences who are all passionate about the vital role marketing plays within the business setting. We look for ambitious students that advocate for the importance of marketing in business, are committed to becoming thought leaders in the field, and that have a growth mindset.

Our program offers a personalized curriculum, two academic tracks to choose from, exceptional career counseling, and exposure to real world industry. We applaud you for taking the next step in your educational journey and look forward to learning more about you via your application. If you have any questions about our admissions processes or the program, please do not hesitate to reach out at anytime at [email protected].

Fight On! The MS in Marketing Program Office

APPLICATION DEADLINES

*** Round 4: Final Application Deadline for International Applicants

Rolling admission after the fourth deadline. Please note that we cannot accept international applicants after Round 4.

Admission Decisions: Admissions decisions are typically released within 8-10 weeks after the submission of your application and receipt of all necessary documents by the admissions committee. If a student is waitlisted, final decisions for admissions will be communicated no later than May 10, 2024.

Virtual Interviews: Qualified candidates for admission will be notified to complete a virtual interview. Please note that admissions to the MSMKT program are competitive, and due to the high number of applicants, not all candidates will be offered a virtual interview.

Mandatory orientation: Friday, May 17th - Saturday, May 18th

Summer 2024 Start: Monday, May 20th

Test Scores

All applicants, regardless of academic history and work experience, must submit a valid GMAT or GRE score.

Official scores must be received before the deadline and sent directly to USC by the testing service in order to be reviewed.

Submitting Scores: Upload electronic copies of your GMAT or GRE scores with your application in addition to sending official scores to USC Marshall through the testing service (GMAC or ETS).

Code: GRE: 4852 (No department code is required). GMAT: scores are sent to Marshall MBA Full Time school code 389-9C-283

Your scores are considered valid only if earned within five years to the month of your intended first term at USC.

English-Language proficiency –TOEFL/IELTS (International Students) International graduate applicants must demonstrate English-language proficiency by submitting TOEFL, IELTS or PTE scores. Minimum Requirement: TOEFL: Total 100; each band 20 IELTS: Overall 7; each band 6 Exceptions: International applicants are exempt from the TOEFL/IELTS requirement only under the circumstances outlined here . Submitting Scores: To avoid delays in the processing of your application, please have your TOEFL or IELTS scores sent to USC Marshall when you pre-register for the examination. Upload electronic copies of your TOEFL or IELTS scores with your application in addition to sending official scores to USC Marshall through the testing service. Official scores must be received directly from the testing service and dated no earlier than 2 years (24 months) prior to the month in which you submit your application to USC. Do not enter the name and contact information of your specific intended graduate department. Code: TOEFL: 4852 (no department code is required) IELTS: choose “University of Southern California, Graduate Programs” from the list of available institutions on the day you sit for the exam

Work Experience

A few years of work experience is preferred, but not required.

Letters of Recommendation

Letters of recommendation are used as a gauge of your professional achievements and managerial potential. We prefer your letters of recommendation be provided by a professor or direct supervisor. This person should provide specific observations and examples of your leadership, teamwork, analytical skills and personal qualities.

Two letters of recommendation on official letterhead are required, preferably one academic and one professional.

Letters of recommendation can only be accepted through the application system.

For your application to be complete, your recommenders must submit their letter by the application deadline. All letters of recommendation must be on official letterhead with a signature, or they will not be accepted.

Tips for Success: When you enter your recommender’s information in the system, you must select the date by which you request the recommendation be completed. Be sure to select a date which is prior to the application deadline.

Request your recommendation letters as soon as you start the online application to allow sufficient time for your recommenders to submit them on your behalf. For more information on recommendations and troubleshooting, please visit the Application Portal Help Center .

Kira Interview

Qualified candidates will be invited to complete an online video interview assessment via Kira Talent. The MS in Marketing Program Office will be in contact with qualified applicants who make it to this round.

1. Personal Statement: (500 words maximum): Upload a one-page personal statement using the 'Personal Statement' button below. A personal statement is your opportunity to articulate how your passions and experience will contribute to the MS in Marketing Program and how this program is the logical next step in your career development.What is a skill or experience you don't possess now but hope to develop in graduate school? 

2. Essay: (800 words maximum): Provide an example of a recent marketing campaign you observed that inspired you to pursue a career in marketing and apply for the MS in Marketing Program at USC. Make sure your answer is detailed and includes all of the following. Please be as specific as possible.

Program Cost and Scholarship

Tuition Tuition is calculated per unit based on the unit price of the given academic year. Tuition is subject to increase each academic year. For detailed information on tuition and mandatory fees please visit: https://classes.usc.edu/term-20223/tuition-and-fees/. Please keep in mind this information relates only to the listed academic year.

The MS Marketing program is a 30-unit program of Business Graduate (500 level and above) Coursework. In addition, we ask students to budget for approximately $1,000 in additional university and program fees. Students are also responsible for housing, food, transportation and student health insurance costs. Admitted Students Deposit A nonrefundable $2,000 deposit secures the student's space in the class. Once enrolled, the $2000 deposit will be credited as payment to your tuition and fees. Please note, once you have paid your deposit, you will not be granted a refund. Payment of your deposit secures your seat in the program and is non-refundable.

Information Sessions

Information Sessions 

Join us on campus or connect with us online for a presentation of USC Marshall's Master of Science in Marketing Program. We will discuss details about the program and what makes it unique, the program-specific application process, and answer any questions you may have. Don't miss this great opportunity to meet with program staff and current students.

https://events.marshall.usc.edu/en/g/wsjMHHXv55?search=&sortBy=date&category=&date=TODAY

Transcripts

Transcript requirements are set forth by the Office of Graduate Admission . Please view their website for details.

Transcript submission is a two-step process: 1.You must upload scanned copies of official transcripts from all institutions attended to the online application. These must be official transcripts printed on university letterhead. Print-outs from online student portals are not acceptable. 2. After you submit your application and receive your 10-digit USC ID number, you must submit the official transcripts by mail, courier, or electronic services from all colleges, universities, and other post-secondary institutions you have previously attended.

Official transcript: A transcript is considered official when it is received in the sealed envelope provided by the school, or when it is electronically transmitted (not emailed) from the institution. Even if it is mailed by the applicant, it can be considered official as long as the envelope has not been opened. Cover sheet: We recommend that you fill out the “College/University Transcript Cover Page” and send it to the registrar’s office of each post-secondary institution you have attended. Although it is not mandatory, including it along with your USC ID number will help match your transcripts to your file as quickly as possible. E-transcripts: USC accepts official electronic transcripts from all countries, provided that the transcript originates from a secure site formally linked to the sending institution. Please instruct the vendor to email the transcript to [email protected]. Do not send any other materials or correspondence to this email. Electronic transcripts e-mailed to any other address will not be downloaded, delaying review of your file and adding an extra expense because the transcript will need to be re-sent. Transcripts in original language of issuance: International students who have earned their degree outside the United States must check the country-specific requirements to determine if original-language copies of their academic records are needed. In such cases, a separate, word-for-word, English-language translation of all academic records must also be submitted. The translation should either be issued directly from the school itself or by a professional, certified translator. It must contain all information shown on the original-language documents and “mirror” them as precisely as possible. Dual-language transcripts are also acceptable. USC alumni or current students: USC degree holders do not need to submit USC transcripts to the Office of Graduate Admission. Please be sure to include your USC enrollment in the “Academic Background” section so that we may match your application to the academic records already on file. Credential evaluation: Please note that USC does not accept or recognize credential evaluation reports from outside agencies (e.g. WES, ECE, etc.) for the purposes of admission review. Mailing Instructions If sending your transcripts via regular mail, please use the following address: University of Southern California USC Office of Graduate Admission 3601 South Flower Street, Room 112 Los Angeles, CA 90089-0915 If sending your transcripts via courier service, such as DHL or FedEx, please use the following address: University of Southern California USC Office of Graduate Admission and Financial Aid 3601 South Flower Street, Tyler 112 Los Angeles, CA 90089-0915 Phone: (213) 740-1111

Application Fees

Nonrefundable application fee: $155

USC students/staff/alumni, US military veterans, and select other groups qualify for an application fee waiver. For Fee Waiver Categories and instructions on how to apply for a waiver, click here .

Online Application

Complete the online application and upload all required documents here . International applicants should also consult the instructions for international students published in the USC Graduate Admissions website . When applying, we recommend using a personal email address that you will maintain access to for the foreseeable future rather than university or temporary accounts that you may lose access to. The program office is only able to communicate admissions decisions to the email address used at time of application.

Four-year Undergraduate Degree, or Equivalent

To be in the program the applicant must have earned the equivalent of a 4-year U.S. bachelor's degree with a competitive GPA. Applicants in the process of finishing an undergraduate degree may apply, with acceptance contingent on finishing the undergraduate degree and ability to be physically present at the start of the program. Please see here for degree requirements by country.

International Students only: Financial documentation and Passport

Admission to USC is based on merit rather than ability to pay. The U.S. government, however, requires that all international applicants provide proof of adequate financial support for the first year of study and passport copies for you and any applicable dependents before a formal letter of admission and an I-20 (or DS-2019) can be issued. It is not necessary to submit financial documents or a copy of a valid passport for your application to be reviewed or for an admission decision to be rendered. However, during application ‘busy season’ from February to May, students should be aware that processing time for these documents can take up to 8 weeks. For this reason, we strongly suggest you submit financial receipt of the I-20 document for admitted and certified students. Please read carefully through USC Graduate Admission Guidelines for Financial Documentation , particularly the Financial Statement Expense Figures as well as the detailed guidelines for submitting proof of financial support.

International Applicants FAQ

The MS in Marketing program boasts a large enrollment of international students. We’ve developed the below to help answer some frequently asked questions. Admissions & Eligibility Who is considered an international applicant? All applicants that are not United States nationals, and will be entering, or have already entered, the United States with an F-1 or J-1 student visa, should apply as an international student. Applicants who already reside in the United States and hold other non-immigrant visas (for example, E2, H2 or L2) are also considered international applicants. Permanent residents of the United States, naturalized U.S. citizens, and U.S. citizens residing abroad and attending a university outside the United States are not considered international students. *For more information see here When is the application deadline for international students? The final deadline for international students may be a bit earlier than for U.S. citizens. This is to ensure time for visa processing. Review the Dates and Deadlines above for all updated deadlines. What is the language requirement? Review the Test Scores section for complete information. How do I know if I am exempt from language testing? International applicants are exempt from the TOEFL/IELTS requirement only under the circumstances outlined under “English-Language Test Waiver” here. What are the minimum scores for the TOEFL and IELTS? Review the Test Scores section for complete information. I have a 3-year Bachelor's degree, can I apply? Country specific requirements are listed here What are the transcript requirements for International Institutions? Students who have earned their degree outside the United States must check the country-specific requirements to determine if original-language copies of their academic records are needed.

Please also review the Transcript section and be sure to submit all required documents as part of your initial application via the online portal. Transcripts regularly take up to 8 weeks to process. Requests for transcripts missing from the original application submitted can add significant processing time. Does USC accept WES evaluated transcripts? USC does NOT accept WES evaluated transcripts. If admitted, you will be required to submit your bachelor’s degree information to IERF for degree verification. Detailed information is available at www.ierf.org/usc What is the required International Degree Verification process? Students who choose to attend USC should be aware that the USC Office of Degree Progress requires verification of international bachelor’s degrees from the International Education Research Foundation (IERF). Students complete this process after admission to the program. Detailed information about IERF services, including application forms, fees, and required documents are available at www.ierf.org/usc . Please contact Degree Progress [email protected], 213.740.7070 if you have any questions, or need more information regarding prior degree verification. Does USC provide answers to other Frequent Asked Questions about admissions for an International Student? The Graduate Admissions Office website is an amazing resource for international applicants and students to help address frequently asked questions and concerns. Visit their FAQ page for international students! What is USC’s Office of International Service (OIS)? USC's Office of International Services (OIS) is the primary resource for USC's international students. This office has the most updated information regarding visas, events specifically for international students, and employment. They also have great information on pre-arrival, arrival, and life in Los Angeles! All new students should sign up for their newsletter . Financing Your Degree For financial documentation, how much money do I need to have? The cost of attendance at USC changes from year to year. The amount required for financial documentation is the estimated cost of living and studying in Los Angeles for one year, not the cost of tuition for the entire program.

Please carefully review the International Students only: Financial documentation and Passport section for details. What if I need help paying for school? Are there scholarships? The USC Marshall School of Business offers a limited number of partial tuition scholarships for students. These awards are highly competitive and are determined at the time of admission. U.S. citizens and international students are eligible. Applicants are encouraged to apply early for priority scholarship consideration. Please review our Program Cost and Scholarship section for more details. Many of our students pay for their degrees using savings or loans. For more information on financial aid that is specific to international students, please see USC's Financial Aid Website .

PROGRESSIVE DEGREE PROGRAM

Progressive MSMKT students complete 27-30 units and customize their degree by selecting either the Consumer Behavior or Marketing Analytics track. The Marketing Analytics track is a STEM designated program. The MSMKT PDP program is open to both business and non-business majors. The MS MKT program starts in the Summer term and follows a sequential order. Therefore, students interested in an MS MKT PDP must apply to start in summer term only.

Undergraduate business majors may qualify to have up to 9 units of MSMKT graduate electives count toward their undergraduate Marshall Upper Division Electives (MUDE) units.

Program Eligibility 

Applicants to the MSMKT progressive degree program must meet the following qualifications

• Have completed at least 64 total units of undergraduate courses excluding AP/IB units earned prior to high school graduation
• Applicants must have at least a 3.0 cumulative USC GPA at the time of application. Applicants should be aware that the Master of Science in Marketing Progressive Degree Program is very competitive, and successful applicants generally have an undergraduate GPA of 3.5 or higher
• Plan to begin the MSMKT Progressive Degree Program in the Summer 2024 term (no exceptions)
• All students in their 1st summer of enrollment must take GSBA 542 and GSBA 528. Students who are not available to take classes during their 2nd summer of enrollment must also take DSO 510 in 1st summer. Marketing Analytics track students must additionally take GSBA 545 in their 1st fall
• Plan to enroll in only one Progressive Degree Program. Students who are currently enrolled in a PDP cannot apply for another one.

Application Process

If you meet the qualifications mentioned above, you may apply to the MSMKT Progressive Degree Program for Summer 2024. A completed application includes:

· MSMKT Online Application · Copy of most recent Undergraduate course plan from the undergraduate advisor · Copy of STARS report · Professional Resume · Two (2) short response essays - Essay 1: Personal Statement (no more than 500 words): Why you would like to pursue an MS MKT PDP and what are your career aspirations? - Essay #2 (no more than 700 words): Describe a marketing campaign that truly inspired you and why it did. · Two (2) Letters of Recommendation sent directly by your recommender to [email protected] · Draft of the USC Progressive Degree Program Proposed Course Plan form , without any signatures (Complete to the best of your ability, based on the instructions)

*Qualified candidates will be invited for a Zoom admissions interview. Decisions are released 6-8 weeks after each round deadline.

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Articles & Advice > Graduate School > Articles

3 Great Grad School Application Essay Examples

The grad school personal statement is an important part of your application. Here are a few good graduate admission essay examples to inspire you.

by CollegeXpress

Last Updated: Jan 3, 2024

Originally Posted: Jun 15, 2017

Graduate school application essays, personal statements, and letters of intent can be a major hurdle to overcome in the application process. Getting just the right words on paper to convey why you want to go to grad school and the impact you intend to have using your degree is a lot to ask. To help you get some inspiration and tell your story the right way, check out these three essay examples. Every essay here comes from a successful grad school application, and after reading the essay we break down just what makes it good. And you’re going to love their stories.

Daniel Masciello, Juris Doctor

University of Connecticut Class of 2015

T ry. To get. Some. Slee—it’s no use.

It’s 3:00 am, 90 minutes before our day at work in the landfills of rural Thailand is set to begin, and the 60-watt bulb is still shining bright overhead. It is radiant.

Directly on my left is one grown man’s bare armpit; to my right is more of the same. I keep my nose pointed at the ceiling. I can’t lift my arms because I am too big, a Caucasian beetle trying to fit into this Thai ant colony.

I’ve been lying still for the better part of six hours now, unable to determine exactly why my host family insists on leaving the brightest light in the house on all night (to this day, still a mystery). It is not for a child’s sake; I, at 22 years old, am the youngest in the home. I’m also the only American. Five grown men, lined up snugly on a queen-sized mattress, are soundly sleeping while I contemplate excuses for not working in the landfill that day.

Twelve hours later, over sticky rice and “fresh” vegetables (from the landfill), I try to call out some of my bunkmates for being afraid of the dark. Nobody laughs at my jokes, but they don’t stop smiling either. Perhaps they don’t understand my infantile Thai. From what I can understand of them, they enjoy talking about how grumpy I’ve been all day. No sleep for some 60-odd hours and putting in two grueling days in the landfill, filtering through mountains of trash from the nearby city of Khon Kaen, looking for yogurt containers and car batteries in the hot Thai sun—these things can change a man’s general disposition.

But I did wake up and go to work with my host family. No, I was not prepared physically or mentally, nor was I in the best of moods that day. But the smiling way of the Thai people is infectious, and it wasn’t long before I was smiling too that night, stomach full and ready for more...

That was back in the fall of 2008. The study abroad program I was participating in revolved around studying specific issues (damning rivers, mining minerals, razing slums, etc.), staying with a village that was negatively affected by an issue, and then working to help solve the problem. It was not uncommon to have sessions lasting eight or nine hours just to prepare for a town meeting the next day. Free time after exchanges and interviews would be spent working in the fields with the villagers or perhaps working on our program’s publications. It was not your typical study abroad experience. I have yet to learn of another like it.

It was also challenging at times. Thailand changed my view on a lot of things for the better, including what it means to truly work hard. As a waiter back home, it was a routine practice to work 40 hours a week in addition to going to class and studying. Still, sometimes I wonder if I used jobs outside of class as a crutch. I always had the excuse: I have to work to support myself. But so do a lot of people. And for some of those people, like many of the villagers in Thailand, working extra hours is not temporary. It's a way of life.

At the time I'm not sure I truly appreciated the privilege I had of going to college, as my undergraduate GPA might indicate. Part of that disappointing number is that I feel as if I was afraid of putting 100% of my effort into school. If I was to put all my effort in and still get mediocre grades, I would have considered myself a failure. Apparently I couldn’t or refused to handle that. How cowardly, not to mention foolish!

But while I was in Thailand, I developed a confidence in myself that I simply hadn’t been able to locate before. On multiple occasions I tasted the failure that comes with studying complex issues in a foreign land. Each time it tasted horrible. But I worked on these failures.

For example, I nagged my homestay families to help me with my Thai and forced myself to request constructive criticism in a group setting. Through these trials I discovered the sweetest feeling of them all: perseverance. That meal next to the landfill, described above, was one of the most deliciously memorable meals of my life for that same reason. I was exhausted and maybe a little bit grumpy, but I learned to work through it—and smile too.

I am well aware that law school will probably force me to even further revise my definition of hard work and present challenges and setbacks the likes of which I may not have yet experienced. But I would like to face these challenges, and most importantly overcome them, at your school. I hope my letters of recommendation and LSAT score give the indication that I am capable of doing so. This essay, lastly, is a chance for me to convince you that I can and will. I look forward to hearing from you.

Why this essay is great

Try to stop reading this personal statement, we dare you. The introduction grabs you and doesn’t let go. But besides spinning a great yarn that also says a lot about Daniel’s values, this application essay has an important function: it thoughtfully and maturely addresses any concerns the graduate admission committee might have regarding Daniel’s undergraduate academic performance. Showing rather than telling, he depicts a person who is prepared to do the work to overcome obstacles and learn from mistakes. And since he was admitted to the grad program, clearly it worked.

Related:  How to Know If Law School Is Right for You

Bridget Sullivan, Master of Arts in Higher Education Administration

Boston College Class of 2017                                                                                                    

I did not know higher education existed as a field until I came to college. Despite this, it has surprisingly been the field that has had the largest impact on my college experience. It has given me direction going forward.

College has been my most important experience so far, in that it has allowed me to better understand how I interact with my environment and how others experience the world around them. Without the Student Affairs professionals I have interacted with over the past four years, I would not be where I am today. I hope that in my future as a Student Affairs professional I can give students the great experience I have been privileged to receive. I will take the lessons I have learned and those that I will learn in the future to improve the college experience for many future generations going forward. 

I have enjoyed being a Resident Advisor, a Parent Orientation Leader, and an Assistant Resident Director while attending the University of Massachusetts Lowell for the past four years. All of these jobs fall under the Office of Residence Life. These opportunities have been cornerstones of my college education. They have taught me the long-term and transferrable skills of organization, conflict management, and supervision.

I have most enjoyed being an Assistant Resident Director, as I get to work with the Resident Advisors and Resident Director in a more administrative capacity. The ARD works closely with the RD to get the work done and hold RAs accountable. I think my favorite part of being an ARD this year has been working with the RAs to make sure they have the best experience they can, while at the same time making sure they complete their work well and on time. I enjoy helping RAs and other students reach their full potential, and I feel that it is a learning process for me too. The ARD position has shown me how much I value helping others on the path I have set for myself through my experiences with the RAs I supervise.

Because of the ARD role I have been afforded, I have had the opportunity to see how this potential career may play out. I feel confident about my ability to transition to the professional side of the field because the ARD position has already forced me to take on many of these steps. I tested the waters of the potential career in my RA role last year; this year as an ARD has shown me that I know I can succeed. 

I am passionate about student affairs and higher education because it is an opportunity to work with college students and help them grow and develop. I truly believe that there isn’t a more rewarding career than one that allows you to help others. This field allows me to assist others every day at a time in their lives when many students need it most. It was my developmental path, and I want to give that support to others.

So far my academics and daily practice have not been linked nor intentional. I am excited to be able to make this so by starting a graduate program in higher education. Understanding my former responsibilities in terms of theory and learning how to turn new theories into practice is a process I cannot wait to begin. 

I know the Lynch School of Education can assist me in achieving this goal through their program in Higher Education Administration. The opportunity to study in the Boston area will give me a multitude of professional development opportunities that would be hard to find anywhere else. If I am admitted, I will work hard to maximize my time at the Lynch School and become a young professional who can innovate and improve upon current practices in the field.

This personal statement takes you on a journey, as Bridget discovers her calling as an undergrad, gets all the hands-on experience in it she can, and figures out the perfect way to make it her career: grad school. And not just any grad school—Boston College in particular! There’s no doubt in your mind that she’s going to take advantage of everything BC’s master’s program has to offer, and she has the real-world experience to back her claims up.

Related:  Great Alternative Jobs for Education Majors Who Don't Want to Teach

Haviland Johannesson-Forgit,  Master of Arts in Arts Administration

Vermont State University , formerly Castleton University Class of 2018

While contemplating how I should approach my personal and professional goals and how earning an advanced degree will support them, I came upon my application essay for Goddard College that I wrote close to three years ago:

“Oftentimes, children who lack positive, authoritative figures and emotional support end up making unwise choices that stay with them and induce prejudice and judgment from other people who may be ignorant to what caused these children to make the choices in the first place. This cultural stigmatism that exists in our society often leads to these children being segmented into a disenfranchised group as adults. The misunderstanding and neglect that occurs in communities towards socially disenfranchised children goes against everything that I was raised to take in regard when attempting to understand a person.

I envision my studies reaching children and young adults in many different communities. It is my goal to immerse myself in rural, inner-city, and lower-income communities and meet these children before or in the midst of their time when the decisions they make can influence where their life may lead. I believe that the teachings of dance as a holistic lifestyle will provide outlets of knowledge and self-expression for these children and young adults that will lead them in positive directions.”

In this essay we were expected to write about our intentions and ambitions for our studies; to address the passions that acted as the drive for our work during our attendance at the college as well as after graduation. In returning to this essay, I was pleased to discover that my ambition and dedication to using the performing arts as a source of structure and reliability for youth in this country has not changed. When applying to Goddard College for my undergraduate degree I knew that I would want to continue on to pursue my graduate degree afterwards to enhance myself as a qualified candidate working in my field. Earning my advanced degree will enable me to go forth in the world as a confident and learned individual prepared to create the positive opportunities I envisioned years ago.

While earning my advanced degree, I intend to learn the details and structure that is needed to successfully run arts organizations. The closeness that Castleton University has with the Association for Arts Administration in developing its program for the MA in Arts Administration encourages me; it assures me that the quality and rigor of the program at Castleton is the right fit for my personal and professional aspirations. The efficacy of the program combined with the professional portfolio of projects demonstrating a mastery of skills in a range of areas in the arts and the six-credit culminating internship is exactly what I am looking for in an advanced degree program.

My background in the performing arts is broad. Not only have I have spent many years performing in productions of theater and dance, but I have also devoted my time and learning to other aspects of performance arts, whether it be technical, political, or social. My time attending Goddard College has proven to be extremely educational in training me in areas of social justice and cultural realizations of privilege, class, and human rights. With an accomplished and culturally diverse faculty and staff, the College requires its students to incorporate this training into their degrees, which makes for globally conscious citizens.

What I stand to bring to Castleton University’s campus is a vibrant love for the performing arts accompanied by acute social awareness training. My dedication to improving myself as an individual in my career is resolute; earning my advanced degree is vital to my continuing as a professional in a field so important to the foundation of our culture. I look forward to the opportunity of earning my Master of Arts in Arts Administration at Castleton University. 

Haviland draws a remarkable line from her undergraduate studies and goals to the present day . She’s been on a clear path for a long time, and grad school has always been part of the plan and the logical next step for her career. Her unwavering commitment to arts education and dance as a means for furthering social justice will serve her well professionally—and it probably impressed the graduate admission folks too. Haviland also references specific features of Castleton University’s graduate program, showing she’s genuinely interested in the school and its unique strengths.

Related:  Careers for People Who Want to Use Their Creativity

We hope these essay examples helped you get a better idea of where to take your grad school personal statements. The most important part of writing your essay is ensuring every word you put on the page is authentically you and true to your goals. You can write a great essay and get into a good grad school; just give yourself the time and flexibility by starting early and focusing on your story. Good luck!

Need help getting the ball rolling on your graduate essays? Check out these  Good Strategies for Writing Grad School Personal Essays from the experts at GradSchools.com.

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Grad school personal statement examples.

Get accepted to your top choice graduate school with your compelling personal statement.

You are a thoughtful, intelligent, and unique individual. You already know that – now you just need to convince top grad school adcoms that you’re a cut above the rest.

By reading the sample graduate school essays provided above, you should get a clear idea of how to translate your qualifications, passions, and individual experiences into words. You will see that the samples here employ a creative voice, use detailed examples, and draw the reader in with a clear writing style. Most importantly, these personal statements are compelling – each one does a fine job of convincing you that the author of the essay is a human being worth getting to know, or better yet, worth having in your next top grad school class. Grad school statement of purpose sample essays should be engaging and attention grabbing.

Here are the 5 things to include in a grad school personal statement:

• Engaging opening
• Consistent use of opening imagery
• A clear theme that ties the essay together
• Solid structure
• Good use of transitions

Grad school essay example #1: The environmental studies student

Two scenes stand out in my mind from my visit to Brazil’s Wetland: Forests burning before seed planting and trees as hedgerows. Before the planting season, I could see the leafless remnants of burnt trees still standing.  READ MORE>>>

• Attention-grabbing opening: The author immediately grabs your attention by placing them in the midst of the scene and vividly conveying what the author saw.
• Vivid, visual opening: You can almost smell the burnt trees and see the ranches and farms thriving behind their protective forests.
• A clear theme that ties the essay together: The writer clearly states an interest in the clash between economic and environmental concerns throughout the essay. Discussion of coursework taken and how it influenced the author’s decision to pursue both master’s and PhD in Environmental Studies also flows through the essay.
• Solid structure: Thanks to the continued theme of the clash between economic and environmental concerns, this is a very easy essay to read. Mentions of different courses that piqued the writer’s interest also help to hold this essay together.
• Good use of transitions: Transitions help your reader move from one topic to the next as you connect the topic in the preceding paragraph to the topic in the next. They can consist of a few words or a phrase or simply the repetition of the topic by name as opposed to using a pronoun.  The writer used the terminology connecting economics and the environment at the end of the first paragraph, and uses the same words at the beginning of the second one.

Grad school essay example #2: The engineering student

A simple bridge truss was the first structure I ever analyzed. The simple combination of beams that could hold cars, trains, and trucks over long spans of water fascinated me. Having the tools to analyze the loads on the truss further increased my interest in structures.  READ MORE>>>

• Attention-grabbing opening: This writer immediately shared his fascination with bridge truss designs and makes the reader want to learn more about structural engineering.
• Consistent use of opening imagery: The writer begins his essay with the image of the first structure he ever analyzed – a simple bridge truss. This bridge truss becomes the basis for all of his future study of structural engineering and design. Toward the end of the essay, he states that design structure has fascinated him since he saw that first image of a bridge truss for his first engineering class.
• A clear theme that ties the essay together: The theme of structural design runs throughout the essay. It is mentioned right at the beginning of the essay, in following paragraphs and in the final paragraph as well. Toward the end of the essay, the writer discusses how a grad degree in engineering will help him reach both his short- and long-term goals. 
• Solid structure: Since the theme of structural design and engineering are so strong throughout the essay, it is easy to follow along as the writer talks about different classes he has taken, an internship he did, and even an experience as a student volunteer. 
• Good use of transitions: The author ends his first paragraph talking about the textbook for his first engineering class, and continues on this theme in the next paragraph. He then transitioned from classes he took to student volunteer research he participated in. When discussing what he plans to study in grad school, the same terminology is used again, joining the whole essay into one cohesive whole. 

Grad school essay example #3: The public health student

What if people lived healthier lives, practiced preventive medicine, and took precautions against illness and disease? My days in the physical therapy department often made me think about the prevention of injuries as well as the injuries themselves. I was already doubting my future career choice as a physical therapist.  READ MORE>>>

• Attention-grabbing opening: The author of this essay makes an early case for why he wants to leave the field of physical therapy and move to the public health arena. You can almost feel the writer’s frustration with physical therapy and their need to find a way to reach a broader population, provide primary care to them, while challenging and motivating the writer to improve.
• Consistent use of opening imagery: The idea of providing primary care to large populations and the benefits the population could get from this care are woven through the whole essay. Finding ways to improve the health of underprivileged populations is also found throughout the essay.
• A clear theme that ties the essay together: Provision of primary care to large communities is a theme that runs throughout the essay. The author’s work at a county health clinic cemented this idea and led to him choosing to pursue an education and career in public health.
• Solid structure: The theme of providing primary care to large underprivileged populations is a theme that ties this personal statement together.
• Good use of transitions: The words “public health” occur in every paragraph. The author ends the second paragraph talking about work in the field, and begins the next paragraph by mentioning field experience. This makes it easy to follow the flow of the essay.

Grad school essay example #4: The physician assistant student

I was nine years old and in the middle of Mrs. Russell’s third grade class when my stomach began to itch uncontrollably. I remember thinking to myself, “Did I get bitten by a bug?” Completely distracted by the incessant itching, I asked Mrs. Russell if I could go to the nurse’s office. When the nurse lifted my shirt, I saw the biggest “bug bites” I had ever seen covering the majority of my stomach.  READ MORE>>>

Note:  The character limit for the CASPA PS is 5,000 characters with spaces. You need to keep this limit in mind as you write your personal statement.

• Attention-grabbing opening and consistent use of opening imagery: The writer of this essay immediately grabs the reader’s attention by making them feel her fear and frustration of having an undiagnosed medical condition. You can also feel her relief when she is finally diagnosed – and treated – by a PA.
• Vivid, visual opening and consistent use of opening imagery: Your heart beats a little faster as you read how a 9-year-old girl’s medical condition couldn’t be diagnosed until a visit with a PA who helped her discover her passion. She continues to illustrate her love of all things medical throughout the essay.
• A clear theme that ties the essay together: Her essay has a clear theme – her interest in medicine and healthcare, and her connection with PAs. This theme is touched upon in every paragraph of her personal statement. Whether discussing her love of learning or the skills learned through sports, the ultimate goal of becoming a PA comes through. 
• Solid structure: The author’s themes of love of learning and medicine, and the desire to become a PA to help others flow through this essay. They make it cohesive, readable, and interesting. 
• Good use of transition: The writer shows how her interest in being a PA grows throughout her life through a series of events – her illness, attending a youth leadership forum where she first saw infected human organs, and finally her mother’s own illness and the care given by the same PA who diagnosed the author at the age of 9. The imagery of the “itchy little” girl from the first paragraph appears again in the last paragraph, pulling the entire personal statement together.

5 FATAL FLAWS TO AVOID

In your grad school statement of purpose, get expert help with your graduate school application.

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You want to get accepted to a top school, but you need to show you're more qualified than other applicants. U.S. News reports the average graduate school acceptance rate is 20% for the top 10 engineering programs and 15% for the top 10 education programs, but our grad school clients enjoy an  85% ACCEPTANCE RATE.  How can you best your competition? By writing an excellent statement of purpose.

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Marketing Dissertation Topics

Mark Bradford

When it comes to picking a topic for your marketing dissertation, it's a pretty big deal. You want something that's not only interesting but also relevant to what's happening in the marketing world right now.

Your dissertation is your chance to dig into the ins and outs of marketing, from how people buy things to all the latest digital trends. So, choosing the right marketing dissertation topics means keeping up with what's going on in the industry, spotting new ideas, and finding something fresh that can contribute to the conversation.

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Marketing Dissertation Topics List

Branding dissertation topics.

Branding encapsulates creating a distinct and memorable identity for a product, service, or company, encompassing its values, attributes, and perceptions to foster recognition, differentiation, and loyalty among consumers.

• Social media and brand perception.
• Digitalization and brand loyalty.
• Branding's consumer impact.
• Building brand equity strategies.
• Brand storytelling for engagement.
• Brand identity in markets.
• Brand extensions: risks and rewards.
• Trust and brand authenticity.
• Talent and employer branding.
• Emerging markets branding.

Digital Marketing Dissertation Topics

Digital marketing involves utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences, promote products or services, and drive desired actions or conversions.

• The evolution of digital marketing trends.
• Social media marketing effectiveness.
• Search engine optimization strategies.
• Mobile marketing for on-the-go consumers.
• Email marketing for engagement and conversion.
• Influencer marketing impact and challenges.
• Data analytics in digital marketing.
• E-commerce strategies for sales optimization.
• Virtual reality and augmented reality in marketing.
• Personalization in digital marketing campaigns.

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MBA Marketing Dissertation Topics

Marketing and MBA are interconnected as business programs often include comprehensive courses in marketing strategy, consumer behavior, and market analysis.

• Consumer behavior in modern marketing.
• Marketing for competitive advantage.
• Branding and customer loyalty.
• Digital marketing: Trends and challenges.
• Market segmentation strategies.
• Product innovation.
• Pricing for profitability.
• International marketing strategies.
• Building customer relationships.
• Marketing ethics and responsibility.

Social Media Marketing Dissertation Topics

Social media marketing involves leveraging social media platforms to promote products or services, engage with target audiences, and build brand awareness.

• Influencer marketing effectiveness and ethics.
• Social media advertising trends and strategies.
• User-generated content and brand engagement.
• Social media analytics for marketing insights.
• Impact of social media on brand perception.
• Community management in online spaces.
• Social media crisis management strategies.
• Social commerce: merging social media and e-commerce.
• Social media and customer relationship management.
• Social media marketing for small businesses.

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Fashion Marketing Dissertation Topics

Fashion marketing encompasses the strategic planning and implementation of promotional activities and brand strategies tailored to the fashion industry.

• Fashion branding and identity.
• Digital challenges in fashion retail.
• Luxury fashion marketing strategies.
• Fast fashion's consumer impact and sustainability.
• Influencers in fashion marketing.
• Trends in fashion advertising.
• Ethics in fashion consumer perception.
• Experiential marketing through fashion events.
• Merchandising strategies for fashion sales.
• Globalization and fashion marketing.

Ethics in Marketing Dissertation Topics

Ethics in marketing refers to the moral principles and standards that guide advertising, promotion, and consumer interactions.

• Ethics in marketing profitability.
• CSR in marketing practices.
• Consumer privacy in digital marketing.
• Truth in advertising compliance.
• Ethics in influencer marketing.
• Sustainability in green marketing.
• Fair trade in marketing.
• Targeted marketing ethics.
• Brand communication transparency.
• Ethical decision-making in marketing.

Consumer Behaviour Dissertation Topics

Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about what to buy, use, or discard.

• Social media's influence on consumer decisions.
• Brand loyalty versus price sensitivity.
• Packaging design impact on perception.
• Impulse buying behavior in e-commerce.
• Cross-cultural consumer behavior analysis.
• Emotions in consumer decision making.
• Environmental consciousness and consumption.
• Online reviews and consumer choices.
• Gender differences in buying behavior.
• Celebrity endorsements and consumer attitudes.

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Master of Science in Marketing (full-time)

Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.

Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.

Program details

Financial Aid & Scholarships

Program features.

The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.

Marketing theory

Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.

Marketing in the digital age

Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.

• STEM-designated curriculum

The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.

Solutions to business challenges

Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.

Johns Hopkins in D.C.

Carey Business School’s new D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.

Explore all that Carey’s new D.C. home has to offer

Our Fall 2023 class profile

• 704 average GMAT
• 336 average GRE
• 62% female / 38% male
• 3.57 average undergraduate GPA
• < 1 average years of full-time work experience
• 6 countries represented
• 23 average age

As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

International link

Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

“Before entering the marketing program, I felt I lagged the necessary skills related to marketing analytics and data, especially with the marketing space constantly changing. The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure.”

Dev Goyal, MS in Marketing '23 Business Planning & Analysis Analyst, Medifast

University catalog

The latest edition of the Carey Business School University Catalog is available.

Explore sample curriculum

What is an MS degree in marketing?

The Master of Science in Marketing with a concentration in marketing analytics is designed to challenge you to examine current and future trends in the marketing industry. Use what you learn to solve the real-world challenges facing organizations, big and small. With a graduate degree in marketing, you will blend insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.

Graduate prepared to compete in a global market where marketing strategy is driven by data, with millions of customers joining the consumer economy each year.

Required courses (24 credits):

Business foundations (6 credits).

• Business Communication
• Business Leadership and Human Values
• Statistical Analysis

Functional core (10 credits)

• Consumer Behavior
• Marketing Management
• Marketing Research
• Social Media Analytics
• Strategic Market Intelligence

STEM courses (8 credits)

• Customer Analytics
• Data Analytics
• Marketing Strategy
• Pricing Analysis

Electives (12 credits)

Students choose 6 courses from the following:.

• Accounting and Financial Reporting
• Advanced Behavioral Marketing
• Branding and Marketing Communications
• Business Law
• Business-to-Business Marketing and Channel Strategy
• Customer Relationship Management
• Designing Experiments
• Integrated Digital Marketing
• New Product Development
• Python for Data Analysis
• Retail Analytics
• Sales Force Management
• One Carey elective of your choice

Program comparison

• In-person classes
• Courses held in Baltimore, MD or Washington, D.C.
• Complete your degree in one year
• Online, flexible format
• Asynchronous and/or fully synchronous courses
• Curriculum includes blend of traditional and project-based courses
• Complete your degree in two years
• Courses held in Baltimore, MD

Signature experiences

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.

Community Consulting lab

Case Competitions

Student Startup Challenge

Impact Sprints

Prepare for and explore careers after graduation

Throughout your program and beyond, Carey career and leadership coaches and employer relations industry specialists provide you with the support, resources, and opportunities you need to achieve your unique career goals.

Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.

Companies (sample)

• Baltimore Jazz Alliance 
• Children’s Hospital of Philadelphia
• Johnson & Johnson 
• Kraft Heinz
• L’Oreal 
• Nestle 
• Proctor & Gamble (P&G)
• Tiffany & Co.
• World Financial Group

Titles (sample):

• Account Supervisor 
• Board Development Specialist
• Business Development
• Data Analyst
• Digital Marketing Manager
• Marketing Director
• Marketing Manager
• Product Manager
• Research Analyst
• Sales and Marketing Executive
• Senior Product Manager

Explore career data

Attend an event

Carey Business School hosts various virtual admissions events for prospective students to meet with members of our admissions team. With virtual visits, informational online sessions, and regional and international events, the Carey team is ready to answer questions and support your business school journey.

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Marketing Personal Statement Examples

What is a marketing personal statement?

Your marketing UCAS personal statement  is a chance to sell yourself to the university admissions tutors and show them why you would make a great marketing candidate. It’s a place to describe your skills and strengths, as well as your career plans and any relevant work experience you have completed.

You are allowed up to 4,000 characters to explain why you are applying for a marketing degree, so you need to make sure your statement is as polished as possible to stand out from the crowd.

How do I write a good marketing personal statement?

Successful marketing personal statements always use evidence to back up what they say - remember to always show, not tell!

You need to convince admissions tutors that you’re a good match for the programme, so if you claim to be committed, organised or inquisitive, then use examples from your life experience to demonstrate this.

To write a great marketing personal statement you need to start early, brainstorm some ideas, and then begin your first draft.

This will then need to be carefully revised and edited before asking family and friends for feedback. Incorporate their comments and suggestions, and see how it is improved before asking them to look at it again.

Read through our marketing personal statement examples above, which will give you an idea of what a good marketing statement looks like.

Make sure you proofread your statement for grammar and spelling before sending it off, and if you feel you need a little extra help, take a look at our personal statement editing services .

What should I include in my marketing personal statement?

Many students choose to start their marketing personal statement by picking a specific topic and explaining why they enjoy it, e.g. consumer behaviour or retail marketing.

Remember that admissions tutors only want candidates that are as passionate about the subject as they are.

As well as your motivations for studying marketing, think about your hobbies and extracurricular activities too. What skills have you learned from these and how will these help you in your marketing degree?

Talk about any work experience placements you have completed, e.g. working as a marketing assistant or digital marketing intern. What did you take away from this experience? Do you feel you have all the necessary personal traits and qualities that make a good university marketing student?

Your wider reading is also important, so it's worth mentioning anything you've read recently that you found interesting and why. This might be in a newspaper, magazine, journal or online. Generally, admissions tutors like students who express their views and opinions, and can back them up with evidence.

For more help and advice on what to write in your marketing personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

What can I do with a marketing degree?

There are many career options open to those wishing to study marketing at university. These include:

• Digital marketer
• Marketing executive
• Media buyer
• PPC specialist
• Public relations officer
• Product manager
• Social media manager

For more information on careers with a marketing degree, please see Prospects and Top Universities .

What are the best UK universities for marketing?

Currently, the best UK universities for marketing are:

For more information about UK university rankings for marketing, please see The Complete University Guide and The Guardian .

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