market research groups online

Online Focus Groups: 27 Paid Research Companies that Pay Up to $250 an Hour for Your Opinion

I recently participated in a paid focus group in San Francisco. You know, the kind with the one-way mirror on the wall.

We talked about travel habits and preferences for an hour and half, and I got paid $150 for my time and opinions. Not bad!

The whole thing was pretty quick and painless—and actually kind of interesting—which got me thinking that this could be a great side hustle . Especially if I could do it from home!

So down the rabbit hole I went, trying to find other companies that conduct paid research studies online .

And I should note before we get started that these aren’t the typical companies that pop up when you search for “online surveys.” Those companies, like Swagbucks and  InboxDollars , are legit, but pay relatively little .

The companies I was after here were the ones that pay bigger sums to make it more worth your time. I earned $100 an hour for my little focus group adventure, and you can too.

Earn $50-150/hr, with thousands of new studies added each month.

Earn an average of $75 per project, and get notified of upcoming studies you may qualify for.

Patients and caregivers can earn $120/hour while helping advance medical research.

1. User Interviews

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User Interviews facilitates in-person and online consumer conversations about products, websites, and services. The pay rates vary, but the average seems to be around $50-100 an hour.

I’ve earned $105 through the site so far, in exchange for about an hour a half.

In one of my studies, I earned a $10 Amazon gift card for completing a short online survey for bald guys! It said it should take 15 minutes, but all the questions were straight yes/no, so it probably only took 5.

User Interviews is a legit facilitator of online (and in-person) consumer research studies. Participants can get paid (generally $50-150/hr) to share their opinion and shape future products and services. While this won’t replace your day job, it can be a nice supplemental income.

• One of the best-paying survey companies I've found.
• Easy to sign-up.
• Lots of new studies added every week.
• Can be difficult to get selected.

Click here to join User Interviews .

Or check out our full User Interviews review .

Respondent is a cool service that facilitates consumer research studies online—and often pays $100+ an hour !

Once you create your account, you’ll be able to browse all the open studies you might qualify for. The research brief shares the type of person the company is looking to connect with, the expected time commitment, and pay rate .

If it looks like a fit, answer the brief screener questionnaire to throw your hat in the ring. Don’t get discouraged if you don’t get selected right away—I’ve been selected for 5 studies out of 50 screeners so far.

While there are some “general population” studies, the best-paying opportunities are for industry professionals— up to $750 an hour!

The company takes a 5% processing fee, but the rest of the funds you earn will hit your PayPal account within 8-10 days of your study. (I’ve earned $395 through Respondent so far! )

Click here to join Respondent .

Read our full Respondent.io review here .

(Since recording, I’ve done a couple more studies.)

A leading source for medical research, Rare Patient Voice pays patients and caregivers $120 an hour. You can browse a full list of available studies on their site—nearly all of which are phone or webcam interviews.

If you suffer from any sort of medical condition (even if it’s not super rare), this one is worth a look.

The site is open to residents of the United States, Canada, the United Kingdom, Italy, Spain, France, Germany, Australia, and New Zealand.

While most Survey Junkie earning opportunities don’t pay much, you’ll occasionally get emails for better-paying focus group and product testing studies.

These admittedly are pretty rare, but pay up to $75.

Still, power users of the regular Survey Junkie site/app report earning up to $40 a month. 

Super popular survey app that rewards you for sharing your opinion.

The site boasts more than 20 million members and pays out more than $1 million every month.

Click here to sign up for Survey Junkie .

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Another well-established market research company is Product Report Card . They offer paid surveys, product testing and review gigs, and online focus groups.

The best-paying work is for in-home product tests and remote interviews and focus groups — often in the $75-$150/hour range.

Product Report Card will also give you a $5 welcome bonus for completing a short survey after you join. There’s a $25 minimum to cash-out.

Lightster is a unique money making app , where you get matched with brands and researchers based on your profile.

To get started, you’ll add some demographic information about yourself and answer some questions about your experience and interests.

After that, you may see some questions pop up in the app. Answer those to qualify for paid research conversations that pay $1 per minute.

I got invited to my first half hour session within a couple weeks of downloading the app, and got paid (via Amazon gift card) right away.

I was excited to discover PingPong as a newcomer to the online market research field. The service specializes in user experience testing for apps and websites, with pay rates ranging between €10 and €100 an hour. (Roughly $11-110.)

You might be curious—with the rates in euros—if this one is open to non-Europeans. PingPong let me join as an American and says they welcome testers from all over the world.

Since joining, I’ve received invites to several studies but haven’t been able to book one just yet.

Fieldwork was the company that hosted the San Francisco focus group I participated in. They have locations throughout the US:

• Los Angeles (Orange County)
• Minneapolis
• San Francisco

Compensation starts at $75 for participating in focus groups, which usually last between 1-2 hours. The drawback was I got paid in Visa gift cards instead of cash, so I went to the grocery store and bought Amazon gift cards with them instead.

Maven is a unique on-demand consulting platform. You can set your own rates to participate in one-off expert interviews, paid market research studies, and online industry surveys.

(Experts can also get hired for longer-term consulting projects, as well.)

Maven has been around since 2008, and routinely has projects paying anywhere from $25-$500+. 

Experience Dynamics specializes in user experience and user interface testing (UX and UI). Corporate clients pay Experience Dynamics to help “make their users smile,” and they turn around and pay people like you for honest feedback on website designs and software applications.

According to the site, they recruit testers worldwide with all levels of technology experience. Most studies pay between $50-$150 dollars.

Experience Dynamics also facilitates:

• Field Studies, 1-2 hour interviews at your home or work
• Diary Studies, where you record your thoughts over 1-2 weeks
• Phone Interviews
• Online Focus Groups
• Online Surveys

American Consumer Opinion is another market research company where you can qualify for several surveys a year.

Annoyingly, they insist on using their own “virtual currency” point system. Still, you can earn up to $50 worth of points for longer market research surveys.

There’s a $10 minimum to cash out and you can deposit your earnings directly into PayPal. To give you an incentive to complete the low-paying screener surveys, American Consumer Opinion will add your name to a monthly $50 drawing .

On L&E Opinions , I found nationwide studies paying $125-250.  The company has been in business over 30 years and pays out millions of dollars in research incentives every year.

FocusGroups.org is an aggregator service that lists focus groups and paid research opportunities around the country. When I registered, I saw online focus group options that paid anywhere from $75 to $625!

Topics included pets, hygiene, cooking, luxury cars, and lots more. There are some handy filters you can use to select only online or “National” studies.

Another site that pulls in lots of different paid studies, FindFocusGroups.com was a great find. 

At press time, they had the best-looking interface of most of these sites, but hadn’t been updated in several months.

When I checked, the compensation for these ranged from $50 to $200.

Through “compensated interviews” and focus groups, SIS helps brands figure out direction for their products. You’ll have to register for their database to get notified about upcoming paid studies.

I found rates from $25-200, depending on the time required and complexity of the topic. SIS recruits participants from all around the world, not just the US.

Similar to FindFocusGroups above, SurveyFeeds isn’t a market research company itself, but instead a promising “feed” of paid survey opportunities.

I found their Facebook page updated more frequently than their website, so it might be worthwhile to check there and see what you might qualify for.

The online studies I saw ranged from $75 to $300 .

Recruit and Field is one of the longest-running national market research companies. Since 1977, they’ve built up a participant database of over 300,000 consumers, business leaders, and medical professionals.

The company works with lots of name-brand clients and typically pays $100-275 for in-person and online surveys.

I recently earned $250 for a 1-hour call about business banking!

FocusGroup.com offers nationwide paid research opportunities. (The site is powered by Sago, a leading market research company.)

Be on the lookout for the “National” studies that pay between $75 and $200 . These are scheduled over the phone or webcam so you can take the calls from anywhere at times that are convenient to you.

It took a while, but I eventually earned $115 for an online study related to a well-known Seattle-area company.

The next one I did was an hour-long online focus group on credit cards that paid $100.

Other studies I saw were  related to cars, technology, and banking.

I receive a few email notifications every month with studies. Those range from around $2 for 20-minute surveys, up to $150 for 90-minute in-person or online focus groups.

Check out my full FocusGroup.com review to learn more.

When I checked out Field Voices , I found a couple available studies to apply for. One was a neighborhood improvement interview that paid $150 for one hour, and the other was a group workshop on snacking habits that paid $300!

This firm works directly with companies as well, which means they’re not just pulling together lists of other research projects.

Consumers, medical professionals, and executives are in demand for Probe Market Research’s panels. Focus groups pay between $50 and $400, and you can often participate online or over the phone.

Major brands enlist Probe to conduct online surveys, mystery shopping gigs , mock juries, product trials, and more .

The popular and well-rated dscout app connects you with “engaging research missions.” Through those, you can get paid to share your feedback on a product or service.

Typical studies pay anywhere from $2 to $100 , paid out via PayPal. The biggest complaints from users are that the often in-depth screener surveys are unpaid.

Less of a market research firm and more of a consulting marketplace, GLG Insights aims to match you up with their clients looking for industry-specific expertise. Request to become a “Council Member” to get notified when relevant paid studies are available.

On GLG, you’ll be asked to connect your LinkedIn profile and upload a resume (or link to an online resume) to verify your career credentials. You can also name your own consulting rate — usually $100-150 and up .

After that, I answered a series of ethics questions based on GLG’s terms and conditions.

Since 2007, Zintro has been connecting researchers with industry experts. According to the site, the vast majority Zintro’s consulting and online focus groups pay between $150 and $300 per hour.

Popular industries include:

• Software and tech
• Banking and finance
• Healthcare and insurance
• E-commerce and retail
• Travel and hospitality
• and lots more

It’s free to set up your expert profile and start to get invited for calls.

WatchLab has an obnoxiously inadequate website, but they claim to facilitate all sorts of focus groups, usability tests, interviews, mock juries, and more.

The pay varies depending on the research, and may be in the form of gift cards or cash. I saw ranges from $100 to $175 for 1-2 hour focus groups. WatchLab has locations in San Francisco and Chicago, as well as online options.

For in-person focus groups, you get paid on the spot — online may take 4-6 weeks.

Mindswarms is a unique video consumer research platform. They’ll pay you $50 via PayPal to answer 10 questions about a product or service.

These studies normally take around 10 minutes and can be recorded via your webcam or smartphone, but competition to get selected can be fierce.

To create your account you’ll need to record a 60-second video about one of your passions. Or you can do this through the Mindswarms app on iOS or Android .

Earn $50-150 for online focus groups and studies. While the website doesn’t necessarily inspire confidence, 20|20 Panel has been around for over 30 years.

I found several online focus groups paying $50-200 on Focus Insite . The company popped up in my Instagram feed, a signal they’re actively recruiting new participants.

You can join their panel database as a medical, technical, or business professional, or just as a general consumer. Alternatively, you can apply directly to the available market research studies listed.

The companies listed above certainly aren’t the only research companies around, and for this side hustle, it makes sense to join as many firms as you’re comfortable with.

That way, you’re presented with all the opportunities available, not just the projects managed by one company.

Here are a few more to consider:

• Prolific  — When academic and research institutions need opinions from the general population, they turn to Prolific. The pay is a bit lower — often in the $8-15/hr range — but in my Prolific review , I found plenty of quick and easy surveys available, and you can cash out to PayPal.
• Ascendency Research — On average, studies pay $60-350. Many are local to the Twin Cities, MN, but they have some national studies, too.
• Elliott Benson — Conducting paid market research since 1995.
• PRC Market Research — You can browse upcoming projects (and their pay rate) before registering. Most studies pay $100-300/hour.
• NewtonX — Strictly for industry professionals to share their insight and get paid.
• UserTesting – Earn $10 for completing 20-minute online user tests of websites, apps, shopping portals, and more. This is pretty fun but you have to be fast because these tests get snatched up quickly.
• Pulse Labs – Earn up to $100 a week providing video feedback on products.
• Intellizoom – Get paid an average of $10 testing and reviewing websites.
• UserBrain – Receive new websites to test every week, and earn $5 for each 5-15 minute test.
• Google User Experience – Google pays gift cards for feedback on their products.
• Nelson Recruiting — Nationwide market research company established in 1980.
• Marketade – Specializes in remote usability testing, market validation, navigation research, and more.
• Engage Studies – Earn as much as $100 per focus group through this research company.
• Tell Us Your Opinion – Mainly operating in Tulsa but may have online/phone opportunities as well.
• Adler Weiner Research – In-person studies in Chicagoland and Southern California, plus remote studies nationwide.
• Advanced Focus – Hosts market research panels and focus groups in New York City.
• Nichols Research – Get paid to participate in in-person focus groups, primarily in Northern California.
• Herron Associates — In-person studies in Indianapolis, IN and Tampa, FL.
• PrizeRebel – Earn $10-12 an hour doing surveys or completing other tasks. (Just avoid the low-paying ones.)

As with any side hustle, there’s an opportunity cost. As in, what else could you be doing with your time?

I encourage you to check out our monster list of side hustle ideas , but here are a few that are similarly flexible.

Become a Bookkeeper

One of the first jobs that many companies hire out is “someone to keep the books.” If you have experience in this field, or just love numbers, becoming a remote bookkeeper could way to make extra money.

Most businesses don’t need a full-time bookkeeper so they’re open to hiring someone part-time. Most virtual bookkeepers charge $100-300 per client per month.

Network with business owners locally or online and let them know about your service. It might make sense to check out this  free training on how to start a remote bookkeeping business .

Alternative Investments

If you’re after passive income , you might consider adding some alternative investments .

For example,  Fundrise  allows you to invest in professionally-vetted commercial real estate. This spreads your risk around with properties in multiple geographical locations–and minimums as low as $10 .

Disclosure: I’ve been a Fundrise investor since 2015, and earn a commission when you join through my referral link. Opinions are my own.

Resell Furniture Returns

Reselling furniture returns is a unique low-risk side hustle .

How it works is you join Sharetown as a local “reverse logistics” rep. Sharetown partners with direct-to-consumer mattress and furniture brands to handle their return requests.

When customers decide they don’t want to keep the item, you’ll get dispatched to go pick it up. After that, you’ll:

• clean it up
• photograph it
• list it for resale on sites like Facebook Marketplace

The Sharetown reps I’ve connected with target $150-250 per flip — and, importantly — you don’t have to pay Sharetown for the inventory until the item sells.

Check out my full Sharetown review to learn more.

Sharetown reps make money by reselling gently-used furniture and bed-in-a-box mattresses. Top reps earn $4000+ per month.

• Low startup costs
• Great earning power
• No hunting for inventory
• Requires a truck or SUV
• Bulky items to store
• Not available in all areas

Mobile Notary Service

Becoming a mobile notary loan signing agent is one of the most popular gigs among the Side Hustle Nation community. The flexible, part-time side hustle involves walking new homeowners through their stack of mortgage documents.

Appointments typically take around an hour and pay $75-150.

One big drawback to focus groups or online surveys is you’re limited in how much you can earn. It’s a great side hustle, but it’ll never be a full-time income.

Focus groups or paid research studies won’t pay your mortgage, but one or two a month will definitely help build your side hustle snowball .

Have you had any success in landing paid focus group studies? What do you think of this little supplemental side hustle?

Let me know in the comments below!

• Start Your Free $500 Challenge . My free 5-day email course shows you how to add $500 to your bottom line.
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Is there such thing as an online focus group?

Yes! Several companies facilitate online consumer research focus groups, which is great because that means you can earn money from the comfort of your home or office. Check out our full list to learn more.

How much do focus groups pay?

The pay for focus groups depends on how long the session lasts. Most commonly, you’ll find rates average around $100 an hour.

Where can I find legit paid focus groups?

Companies like Respondent, Fieldwork, and FocusGroup.com are all legit facilitators of paid focus groups. Or, for the best results, you might try an aggregator service like FindFocusGroups.com, which pools together focus group opportunities from several sources. Be sure to check the list of providers on Side Hustle Nation as well.

How do online focus groups work?

Online focus groups work either via conference call or more commonly, through a group video chat to more closely mimic the in-person experience. A moderator will lead the group discussion and participants can chime in through their webcam and computer microphone or phone line.

********* Stock photo  by Akhenaton Images via Shutterstock

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About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons , The Side Hustle , and $1,000 100 Ways .

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

59 thoughts on “Online Focus Groups: 27 Paid Research Companies that Pay Up to $250 an Hour for Your Opinion”

Nice job, Nick! I have only ever been able to score low paying “mystery shopper” gigs. I get a free meal and $15 or $20 for my trouble. It usually takes about an hour, so am making $15 – $20 per hour. I have repeatedly mystery shopped a “Roy Rogers” restaurant that is on the NYS thruway. Almost every time I have had to travel to or from my daughter’s college campus I have been able to get a free meal, $10 or $15, and a portion of my tolls paid. I wouldn’t make the effort except that I am already driving by and there is a good chance that I would need a bathroom break anyway. Everybody wins. :>) I will be checking on a couple of the sites you provided to see if there is anything I qualify for.

Thanks Kevin. I’ve been half-heartedly attempting to find a mystery shopping expert to school me on how it really works :)

Hi Nick – If you are still reading these comments, I hope you will remove User Interviews from your list. After reading your article, I applied with them and was excited at first, but they have a serious flaw. They do not screen what the companies post for the surveys. First you have to take a questionnaire to see if you will be selected for the survey. Time after time you spend time answering the flawed questionnaire, and then not being selected, probably because of being forced to complete an answer that is not correct. Here’s an example that I just sent to Tabitha at User Interviews:

“I was applying for the Medical Injectibles survey, and the first several questions went well. Then there was the question “Do you care for a child with Juvenile Idiopathic Arthritis?” with the options of yes or no. I checked no, and I cannot imagine there are vast numbers of people who would have been able to check yes.

The next question was required, and it asked for the age of the person I care for, and had a box, also required, asking for the required medications.

Why was I prompted with that question when I had answered no?”

So that was yet another questionnaire that was flawed that completely wasted my time because I could not proceed. I have asked them to remove me from all further communication as I want nothing to do with them anymore, and I honestly don’t think you should be recommending them.

Hmm sorry for the trouble, Balinda. I agree, their conditional logic on the screener surveys could be better — or they could just advance to a “thanks but you’re not a fit” page. When those types of funky follow-up questions happen for me, I just back out and go back to the list since it’s clear I’m not going to qualify.

Nick, this list is AWESOME! I’ve been using User Interviews for about a month and a half and it seems like I hardly ever get selected for any of the surveys. In fact, I’ve only been selected for 1 so far (which literally took 10 minutes and I got a $30 Amazon gift card) and the second one I got approved for, by the time I got around to actually confirming my spot that evening, it was already fully booked up! I’m wondering with all the different options available if it would be feasible to make some decent side money – assuming the time commitment doesn’t get overwhelming. I’m gonna dig into this a little I think and see what I can come up with.

Hey Kyle, I hope you found some good “side jobs.” You mentioned that you used user interviews and only got 1 job. I’m so surprised by that. I have been using them for a few months and I have made a good bit of money. I had a 20 minute telephone survey and was paid $150! I had another that was in person. They came to my apt (they originally said to see my wardrobe in closet, but never did) they interviewed me on camera for about 10-15 minutes and then we went to a clothing store! They asked me if I liked the store, clothes, etc. In all I was with them about an hour. I got $350! I could have made another $100 for doing “homework,” but I was too busy. That’s just 2 of jobs I had from them. Anyway, I just wanted you to know, bcuz you should keep trying with them. I plan on hitting all these new ones, thanks to Nick! Good Luck!

It’s funny you bring this topic up. I LITERALLY started signing up for focus groups last Monday (going on two weeks) and I’ve already made $650. Most have came from respondent. I also signed up for the Reddit r/paidstudy group as well as the cool work ideas.com FB which posts multiple studies a day. I’m loving it so far!

Hi Nick, I’ve been using ACOP for a few years now it does take a long time to gather up money. I usually wait till I get up around $50 or so to cash in. The problem I find is it takes two to three months for it to show up in my Pay Pal account, very slow turn around.

Nick, I’ve been doing these for several years. I probably average about $1,000 per year doing these. This a great comprehensive list!

I tried Mindswarms. I had no trouble creating a profile video (though it really does not flatter me, nor had I trouble applying for studies. However, I have been on there for over a month, and I have been rejected for every. Single. Study. Besides that, they do not ever bother telling me, or giving me helpful suggestions. Their FAQ section is so useless as to be counterproductive. And I suspect that my mind and my interests are not average enough to make Mindswarms (or online studies/surveys in general) worth my while.

Here is a good rule of thumb: if you prefer the musical works of Vasily Kalinnikov (or just know who Vasily Kalinnikov was) over “Lady” Gaga, do not bother with surveys. Only the most average individuals with the most average minds can succeed with this rubbish. Or so my experiences would indicate.

Actually, the opposite is true. just regular surveys do kind of suck. However, the focus groups and interviews and so forth, all the ones that I’ve actually gotten into have been because I’m weird or different. That’s why so many people get declined. They look for people who don’t conform, mostly because they’re looking for new and innovative ideas. Why would you research the monotonous and mundane?

Thanks so much for the information. I signed up on Respondent today and have a 71% match on 1 survey. We’ll see how it goes.

I just tried to sign up with Respondent, and probably I’m the only one in the world with this problem of not having any social media sites. They want to verify your work on LinkedIn or your FB profile. I don’t have a FB account nor do I have a LinkedIn account. I know, I must be living in a cave, but the work I do does not allow me to use social media. What to do? I guess Respondent is out. Bummer.

This is pretty much the same for me too, Shari. Even if I had an account on social media I would only have my family and close friends on it. I wouldn’t want to give some site access. I also ran into one (can’t remember the name) where they wanted you to upload a video of yourself in order to get the surveys. I am also not comfortable with that. I’ve signed up with all that was listed above. We’ll see how it goes. Good luck to you!

Since I haven’t seen it noted in the comments or main blog anywhere I just wanted to put it out there that technically if you make over $600 with any single company like this they are supposed to issue a 1099 for your payouts. Normally if you accumulate that much over a year they may not bother BUT I was lucky enough to get into a study that paid $875 which immediately put me over that threshold. So then they issued a 1099 for all my earnings from them in that year. That hurt at tax time. This year I’m going to spread it out over as many companies as I can to hopefull get a lot but no single one over $600. And if you are lucky enough to get into a single high paying study, keep the tax implication in mind.

Very nice blog post. Thanks for sharing. On respondent I made $30 today. Not bad!

Thanks Nick, this list is AWESOME! I’ve been doing surveys and focus groups for about a year. I’ve had some great paying, easy jobs. I’ve also spent, what felt like like forever, time trying to qualify for them to no avail. However, from my experience, I can definitely say not to give up! Surveys are time consuming with little pay, for the most part. Focus groups, interviews, etc., is where the money is! I have been looking for more sites and you just gave me a bunch! I am gonna try them all! Keep the info coming! Thanks again!

I’m wondering if the earning need to be claimed on our taxes? Is there a record that we are being paid? Do these companies ask for any personal information? Thanks

Try Jackson/Adept in Los Angeles. They have a Beverly Hills and Encino location.

Here are Metro Detroit Focus Groups and my reviews of them

Morpace Inc. 31700 Middlebelt Road Suite 200 Farmington Hills, MI 48334 Phone: (248) 737-5300 http://www.morpace.com Pays $80-$250 Focus Group Surveys (In Person). If they over fill the group which happened to me on one occassion then you get paid instantly without doing the survey. They pay by check or cash after the 1-2 hour in person survey. They offer surveys 1-2 times a year.

Shifrin Hayworth 26400 Lahser Rd #430, Southfield, MI 48033 Phone: (248) 223-0020 https://www.shifrin-hayworth.com/ Pays $50-$300 Focus Group Surveys (In Person). They pay by check or cash in person after the 1-2 hour survey. They offer surveys about 1-2 times a year.

I recently learned that you can only participate in 1 survey every 6 months which is why after being asked if you’ve done one recently you get disqualified.

I just did a study for them last week. They promised a $200 virtual gift card within 48 hours but it’s been a week and still nothing. They’ve stopped answering my emails and I can’t find a phone number for them, which seems pretty shady.

Did they ever get back to you/pay you?

So I have had really good luck with a lot of these companies you listed. I am a stay at home mom have been looking into all this and actively participating for about 6 weeks and made over 3000 dollars I have made 630 dollars on users interviews, 585 on respondents, 310 on user testing, 270 on validately usability studies , 250 on 20/20 panel, about 140 on intellizoom/ what users do Usability studies, 90 dollars on TrymyUI, and 50 on ping pong research. I have also made 375 dolars from focus point global. plus more companies that i got under 20 each from so there is money to be made here if you invest the time. I have done one on one studies with a web cam, phone interviews, product testing (shampoos, and even new cereal), online diary studies (usually about things you eat), and lots of usability studies. the key is knowing how to answer the screener questions. Thank you so much for your list I am going to check out the companies I have not uses yet

Whoa that’s awesome Casondra – thanks for sharing!

Hi Nick-I just found this post and thank you for “heads up”… I’m writing to share with you two top performers here in Seattle for in-person focus groups. In-Sight Space and Fieldwork / Seattle.

I’ve been fortunate enough to have had a few gigs with each of these company’s who conduct only focus groups. Most of the time the pay is cash on the spot and the groups range from 45 minutes to 2 hours. These two company’s have frequent remarkably high-paying gigs. It’s fairly common to attend a 90 minute focus group that pays anywhere from 150.00 – 350.00. On occasion I’ve landed one of their mock jury groups, sometimes held at one of Seattle’s finest hotels and lasts close to 8 hours. These mock jury groups have paid me between 300.00 to 550.00 for the gig and always provide a catered breakfast and lunch. Again, thanks for sharing your information and I hope you’re able to use my information and experience to help others.

Sincerely, Jason B.

Nice, Jason — thanks for sharing!

I’m registered with two companies for focus group and mock jury participation. I’ve done both and found them enjoyable and worthwhile. Usually payment was cash. One time it was a VISA gift card. The mock juries required more hours than the focus groups. One was Friday evening, all day Saturday, and Saturday evening. My experience has been food and beverages were provided when the event was more than 3 hours.

Participants were usually limited to one event in 6 months.

I’ve seen a large dropoff in opportunities since I reached a certain age. Sigh.

Very occasionally the local newspaper has a classified ad for focus group participants.

I need the mock jury site

Ok…I see several people are interested in Mystery Shopping so I thought I’d share a little info. I have done a lot of mystery shopping in the past and love it. Not amazing money but interesting and I enjoyed it. So…here are a few sites to start with…I hope this is OK…I see a few people said they would send information, but a lot of others requested info and I don’t know if they got what they needed. I hope this helps. So…first… this is the official website of the Mystery Shopping Professionals Association…it has a ton of good info and resources https://www.mspa-global.org/index.html Work available always depends on the type of job you are interested in and where you are located so the best companies to work with will vary for different people. Here are some other resources that may help… https://www.mysteryshopperjobfinder.com/members/resources/mspa-interview/ https://www.mysteryshopforum.com/ https://www.mysteryshoppermagazine.com/?source=forum-top-discussions and last but not least… https://www.shadowshopper.com Shadow Shopper…the first thing that pops up when you google Shadow Shopper will be scam alerts. I’m here to tell you it is not a scam. I have used them for years off and on. They do have a fee option, and to get anywhere, you probably will want to use it at least for a short time. But a lot of job boards charge a small fee. Basically it is where companies post work that they need to get done and shoppers go to find work. It’s a great way to see what is available in your area and skill set and interest and sign up with those companies offering that work. You can go out on your own and start just looking into shopping sites, but that sign up processing can be lengthy and if you pick one that doesn’t offer work in your area or jobs you want, you have wasted time and effort. Once you sign up with a few companies that you’ve found on Shadow Shopper, move on until you want to look for more. No need to keep your subscription if you have the work your want. Just my suggestion, but it has landed me several really good opportunities. One lasted years and was around made me around $2000/yr. Oh…and if you are wanting a list of companies…go here… it’s a tedious process to choose, but it’s an option… https://www.mysteryshopforum.com/companies/ Good luck and enjoy :)

Thank you Anna!

I’ve used Focus Pointe Global and Schlesinger in the Boston area for years. I’ve made really good money with them ($75-200 per session). People seem to over-estimate how difficult this all is. Sign up in the database, fill out a survey if you get an e-mail, if you pre-qualify for a study they call you to screen you again, you either qualify or you don’t on that phone call. If you’re picked, you go to their office and sit with the other people picked and just give your opinion for about 90 minutes. The hardest part for me is fighting traffic to get to the office in the city. These focus groups have been a lifesaver for me in periods of unemployment.

Will you get called every week about a survey? No, you definitely won’t, maybe not every month either. But if you sign up with 5-10 companies your chances of getting picked go up. And I agree that sites like Swagbucks are more or less a waste of time. It’s very small money.

Everyone is asking: How do I join? You have to go to the companies website and sign up for the panel (“Join the Panel”) and then wait. Also, the bigger companies post surveys on their Facebook pages so sign up for their notifications.

I do the best with Respondent, User Interviews and UTest.com. Also check out Affectiva’s job listings if you’re in the Boston area. I’ve made a lot helping to test out their automotive AI.

I have been doing focus groups online for prob 3 years or so. I have done a lot of them with watchlab and user interviews. Also accelerant research is a good one. Field work is another I’ve done them with. I’m sure there is more that I’ve used but i gotta tell u that these have been a life saver for me at times. I most recently did one that paid $400 which is the most I’ve made. I am signed up and in the databases of all that u listed plus a few others like accelerant research. Oh yeah another great place is Elliot Benson research.

Thanks for sharing Shelley!

you might try Mturk if you money to pay…

Great job on this article! I’ve been doing focus groups for many years. Probably made about $2,000 or so altogether.

I’d also recommend instapanel. I’ve been using them for several years to complete video surveys. They pay $20 for about 5-10 minutes of work. Here’s a link: https://instapanel.com/ .

I work for one of the market research companies that hire these focus group facilities/recruiters to get us the research we need. For in person focus groups (in facility) you can expect to get paid around $100 per hour, and more expensive if you’re in a specialty group (certain ailments, professionals such as tech). For online focus groups they run around $75 per hour.

If you want to know the panels to join around your area to join focus groups, I’d recommend going on Green Book (for research) and search on recruiters or facility around your neighborhood. This is where researchers go to find panels to do research with and you’ll get more opportunities with the facilities/recruiters there.

I don’t recommend online surveys bc you might terminate out of many surveys before you complete one and they won’t pay you more than $5 for one, and that’s on the rare end. Hope this helps!

Appreciate the insight — thanks Michelle!

I love love love all the great information I just obtained by reading your blog. OMG ! If anyone has any leads for Indiana specifically please let me know. I know of Herron Associates does a lot of research focus groups. Just go to their website and sign up. Ive done a few for them in the past and made anywhere from $50-150 for about an hour or so in person focus group. I think those are great and very interesting. If anyone wants to contact me to give me some tips on the mystery shopping I’d greatly appreciate it. TIA ( Thanks in Advance) Carrie

Thanks a bunch for the informative post! I signed up for several of the ones you have on this list and already got selected for a study. Just curious – most of the prescreen questions ask if you’ve recently participated in a study. If you have (I’ll fall into this bucket once I complete the study I just got picked for), does that greatly reduce your chances of being selected for another one?

Hi, are any of these open to people under 18?

All clinical trials are for ages 18-99.

Amalia, I apologize. I read your question to quickly & transposed the numbers. I thought you said 81.I’m rarely asked to prove my age, but they may have some way of checking. Product reviews are open to 16+, I believe. I’ve never had to show my ID online, only when I do things in person. Obviously medical care you’d show your ID.

Withpower.com is a great website to checkout medical trials. There are all sorts & bonus if you need medical care & don’t have the money to pay for it. Some just monitor or interview you…all the way up to getting medicated treatment for your condition. I even saw dental work on there.

Every clinical research compensated me for my time & travel. It’s always paid out very well for me & it’s definitely worth the time. I got $365 for downloading an app on my phone that I recorded how long I slept the night before.They sent a little survey with 4 questions every day to the app & I told them what time I went to bed, did I wake up during the night, how long did it take me to get back to sleep, and what time I woke up. I got paid in intervals at week 2, 6, 10, & 14. Super easy money.

I’m on #4 of this list now. User interviews has been fair to me. I’ve seen product reviews, online, and focus groups on there. If they let you know that you are qualified, act quickly!

Clinical research & focus groups are my favorite. I used to like doing product reviews & I still do. But once you really start getting into it, the rewards get better & better. Thank you so much, Nick. Yes, I referred you when signing up. You deserve it.

Hi Nick, this is a great job.

Many of these websites do not authorize participants from Nigeria and Africa. They have country-based restrictions. It sucks.

I have a master’s degree in business administration. I have a bachelor’s degree in mechanical engineering. I have a postgraduate diploma in economics, a postgraduate diploma in education and a professional diploma in early childhood education. I have a CEFR Level C1 in IELTS exam. I have done some surveys in my country, Nigeria and I performed well.

What survey sites do you recommend that do not have country-based restrictions? I am really curious Nick.

Great article! Was certain of when it was published until I checked the comments, so it is a few years old. Has anyone ever worked with SCR (SmartConnectResearch) and have any feedback to share here?

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Paid focus groups

Make money by participating in online focus groups with Respondent. Researchers from leading brands use focus groups to understand pain points, sentiments and identify product usage patterns that can help build better experiences. Share your insights and get paid to participate in a focus group. You can find focus groups targeted at professionals in industries such as software as well as consumer audiences such as for packaged goods. Apply below to get started.

Type of research

Research methodology, paid studies faq, how does participating in a paid research project work.

The first step is to apply to a project, you can do this by signing up as a participant or logging in and selecting 'Start Screener' on the project you are interested in. Researchers will then review your responses and invite qualifying participants for the project. You will receive an email notification if you have been selected, with instructions on how to participate in the research session. Upon successful completion of the project, the researcher will typically initiate payment within 5 business days.

How much can I earn with Respondent incentives and how long does it take?

Research incentives vary from one research project to another and can range from $5 to $1000 per project, the average incentive for an active participant is around $100. Before you apply to a project you will be able to view the time required for the research task, the type of research and the incentive offered. Research studies on Respondent are typically open for 1-2 weeks and incentive payout is usually processed within 5-10 business days after successful participation.

Is Respondent legit? Can I really make money here?

Respondent is 100% legit and pays participants for completing research studies and is an attractive source of side income. Successful participants on Respondent create a strong, accurate profile and apply to relevant projects, and share their insights with researchers in different kinds of research tasks. Highly trusted platforms such as G2 and Side Hustle Nation rate Respondent as a reliable platform for supplemental income.

How can I find participants for a research project, as a researcher using this service?

Researchers can publish their projects to this page and to the entire Respondent participant panel in 3 easy steps: 1. Create a researcher account 2. Create your project and define the target audience 3. Publish your project Learn more about how to recruit participants with Respondent.

We are always excited about gathering opinions to help our clients better understand their consumers, people just like you! We know how important your opinions are to the brands we work for and we’re always looking for people who want to share their input. Our paid market research studies allow you to voice your opinions with people who listen and have the power to make changes. With your input, you can influence actual products, services, and policies — and get paid. From paid focus groups online or in-person, to in-home interviews and online communities to shop-alongs, we offer many ways to get your opinion heard and let brands know what you’re thinking – and have fun at the same time! We are members of various research organizations including Insights Association, American Marketing Association, QRCA and ESOMAR , so you can have confidence that everything we do is completely above board. Ready to start offering your opinion and shape future products and services? Sign up here for paid focus groups and join our community of like-minded people.

Taking part in paid market research is a great way to get your opinions heard by the brands of products and services that you see and use daily. now for the legal jargon that we are forced to include. by registering with us, you are giving us your consent to process your information as described in our participant privacy policy. step 1: register by clicking the register button you will take the first step to create a profile and begin receiving surveys & calls for potential studies. the initial questionnaire asks for information that will assist us in finding upcoming studies for which you might qualify step 2: take surveys online & over the phone online: surveys will periodically be emailed to you. our surveys are mobile-friendly, so you can conveniently complete them from any mobile device on-the-go by either clicking on the link in your email. completing these surveys will help us to determine if you qualify. if you meet the preliminary criteria, one of our recruiters will give you a call to ask a few more questions and hopefully get you signed up to participate. step 3: participate and get paid for sharing your opinions once invited, you will have the opportunity to share your thoughts and opinions on a variety of topics and products, either in person or online, helping brands improve their products. you might even get to try new products before they make it to market, all while having fun and getting paid. look around you, everything you see started somewhere and grew to the product it is today with the input and opinions of individuals just like you, so join us, and help shape the world around you. now it’s your time to shine. register today to get the chance to explore the latest market research projects directly to your inbox., still not ready to register check out our faq’s, who doesn’t want to earn some extra mad money to spend on themselves, their family or a special event paid market research not only gives you the opportunity to earn extra dollars but also allows you to voice your opinion on everyday goods, services, and brands, helping decision makers to direct product development and marketing initiatives. why do you need personal information about me we use that information to sort potential candidates to participate in the research. all studies have various requirements and quotas based on age, gender, household income, and even specific product usage. we use this data to help guide our initial search to avoid bombarding your inbox with studies that you may not pre-qualify for. do you sell my information no, we keep your information confidential. our clients are only allowed to use your data for the specific purpose for which it was collected. what are the different ways i can participate there are a variety of ways you can participate with the majority having a professional moderator leading the discussion. focus groups online or in-person: this type of study consists of participants who are led through specific discussions by a moderator and can range in size between 3 - 15 people. and sometimes we will conduct one-one sessions with individual participants. these discussions may be conducted remotely, using your desktop or laptop and webcam, or in one of our focus group facilities across the country. online bulletin boards: online bulletin boards are private community platforms where you and other participants can post responses and participate in activities and exercises. researchers will view and respond to posts and pose questions in the forum space. in-depth interview in real life environment: an in-depth research interview, with the observer physically present, with the research experience to be completed in real-life environments, such as out shopping, eating at a restaurant or even at home. all participation in any of the above will require you to be pre-screened, qualified, and invited to participate by our recruiting specialists prior to participation and receipt of compensation. what are you trying to sell me paid market research isn’t and never will involve a sales pitch. the goal is to gain feedback on products and services used in our everyday lives. rest assured, there will never be any sales attempt made by our company. ever. how do i know this is legit most market research companies you come across are genuine and we are one of those you can always do your own research to ensure the company asking you to participate is a member of a market research organizations, such as insights association, american marketing association, qrca and esomar. and we are members of all how will i be paid there are several different methods we use to thank our participants for their time and opinions. you may get paid with cash, check, gift cards, by keeping the product, or a combination of these. the incentive amounts are based on what our clients specify, and we will share these details with you during the invitation process. if you’d like to give some of the big brands your feedback on their offering, have some fun and put some green in your pocket at the same time, register today still have questions [email protected].

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33 Best Paid Focus Groups Online (Make $450+/Hour)

Finding paid focus groups online or near you can be a great way to make some extra cash. I mean, who doesn’t like talking about what they think!

This is why doing paid market research by participating in in-person or online focus groups is an easy way to make money doing just that.

While some do pay you more than others, there are plenty of paid focus groups that are legitimate, including in terms of just how much you can earn by doing this.

And when looking to do focus groups for money, you can choose to join a discussion on basically any topic you can think of. Whether you want to talk about what you bought at the supermarket last week or your opinion on the current state of politics in your area, there are definitely going to be options for you to make money discussing this.

Table of Contents

Best paid focus groups

There are a ton of sites setting out options for you to do paid focus groups online or near you, with all of them being free to sign up for. 

In most cases, actually signing up for the sites is the only way to see the available focus group opportunities. This is why it’s a good idea to sign up for as many as you can to give yourself the best chance possible to qualify for a focus group and to make some extra money.

1. Survey Junkie

Survey Junkie is mainly focused on offering surveys for you to complete, which take just a couple of minutes each and will pay you a few dollars per survey.

However, they also offer focus groups online, as well as sometimes conducting them in-person or even by phone. In fact, Survey Junkie pays up to $150 for you to join one of their paid focus groups , which will usually require you to go through a few pre-qualification questions to allow you to be selected.

The best part here is that signing up for Survey Junkie is completely free , allowing you to keep an eye on what’s available at absolutely no cost to you.

QUICK TIP:  Given how popular Survey Junkie’s focus groups are, it’s a good idea to select the option to be notified of these by email – that way, you can grab one as soon as it’s available.

All you have to do is sign up for Survey Junkie , then go the notification part of your profile settings. Click to receive the notifications you want and you’re good to go!

2. Respondent

Respondent is well known for offering a massive range of paid focus groups online. But what’s even better is that when it comes to high paid market research online, Respondent is easily the best around.

In fact, you can earn up to $250 just for a one-hour focus group . You can also be based anywhere in the world to do this. 

To apply to join a Respondent focus group, you simply need to create an account and set up your profile.

One great part of using Respondent is that, after you sign up with them, you’ll immediately have access to all of the different focus groups that are currently available to you.

This is much better than some of the other companies , which only reach out to you by email if they think you’re a fit so it can be hard to know exactly how many are on offer.

Sign up for Respondent here to see which paid focus groups are available to you right now.

Related: Make $200 a Day Online: 17 Ways That Are Proven To Work

3. Ipsos i-Say

Ipsos i-Say is one of the largest market research companies in the world, having been in this business for decades now. Not only does this mean they work with companies in all sorts of industries, but they also accept focus group participants from all over the world.

Their paid focus groups will generally let you earn up to around $100 for a one-hour session, however you can also download the i-Say app to do surveys through your phone. These will only pay up to about $1.50 per survey, although they’re much faster than the focus group sessions.

Sign up for free with Ipsos i-Say here.

4. User Interviews

User Interviews is one of the most well-known companies offering paid focus groups and it helps that signing up is very simple.

Essentially, simply create your profile and the system will start automatically linking you up with any offers you qualify for.

And regarding how much you can earn, the starting range is around $75 for a half-hour session . From there, the amount you can earn can go way up depending on how much of your time is needed and how specialized the questions are. 

In cases where you really need some background experience to participate, you can even earn up to $450 just for a one-hour focus group session.  While this is the crème de la crème of high paid market research online, opportunities at this rate aren’t so common – but there’s no reason why you couldn’t strike the jackpot and qualify for one!

5. Recruit and Field

Recruit and Field mainly does online paid focus groups, although there are occasionally options to do these in person.

And given how highly rated this company is online, you know they’re legitimate.

You’ll generally earn anywhere between $100 to $300 per study , with payment usually being made by PayPal although you can choose to get this paid through gift cards instead.

Recruit and Field does a lot of market research in professional and technical areas, meaning they are particularly on the lookout for focus group participants with specialized backgrounds, such as in the medical or legal fields. This means that if you’ve worked in these areas, Recruit and Field could be a good fit for you.

Related: 29 Quick Tips on How to Make $300 Fast

6. PingPong

PingPong is one of the newer sites offering paid focus group opportunities, but this doesn’t make it any less legitimate. In fact, their clients include companies like Skyscanner, Nestle, Dropbox and McKinsey.

You can earn up to €100 per hour for their focus group sessions, which are also open to those in the US and other countries outside of Europe, despite their rates being in Euros.

There’s also the chance to get paid to test websites with PingPong, if you’d prefer that as a money making option.

Related: 25 Websites Where You Can Get Paid to Type Online

7. Google Usability

Google Usability allows you to participate in focus groups online for money directly through Google. These surveys specifically focus on you sharing your thoughts on Google products, which are mostly done online but there is the chance to do in-person studies from time to time.

You’ll earn around $75 per hour which, while not the top paying focus group on this list, does have the perk of knowing you’re directly shaping the products of one of the biggest companies in the world.

8. American Consumer Opinion

American Consumer Opinion has over six million users worldwide and is mainly focused on paying you to complete surveys. These don’t pay that much (up to around $0.50 per survey), but it does also have longer focus group surveys from time to time that pay up to about $50 each.

You’re not paid in straight up cash – instead, you earn points for each one you complete. These points can then be cashed out either through PayPal or by check.

9. 20|20 Panel

20|20 Panel pays between $50 to $150 for giving your ideas on its clients’ products and services. Having existed for more than 30 years, it’s considered as being one of the more established market research companies.

While they do have offices in several US cities, they mainly do online paid focus groups, meaning you can apply to participate from anywhere in the world.

10. Focus Pointe Global

Focus Pointe Global in the US (and its sister company in the UK, Inspired Opinions ) mainly offers online focus groups, although there are also sometimes in-person options in one of their 16 offices throughout the US.

You’ll be paid anywhere between $50 to $250 for participating and it seems that they have a particular preference for anyone interested in discussing their thoughts on various medical issues. 

This doesn’t only mean people with a professional medical background, as it can also include those who’ve suffered from an illness in the past and are willing to share their thoughts on various aspects relating to this.

It’s also worth mentioning that Focus Group by Schlesinger reviews, as this company is now more commonly known after it was bought out by Schlesinger, aren’t always amazing. That said, a lot of these seem to arise from some confusion by those who filled in their profiles and thought that this automatically qualified them to do paid market research. 

Just be aware that that’s not the case for any company that runs paid focus groups – and the reviews of this company for people who did actually do some of their surveys are generally positive in terms of how much and when you’re paid.

11. Mindswarms

Mindswarms takes full advantage of the fact that we all have phones with cameras by having participants answer market research questions by simply filming themselves then uploading their responses to the Mindswarms app.

This is much easier than having to attend an online focus group at a set time, as you can be as flexible as you want in terms of when you record and share your opinions.

It’s also very quick, as you’ll only ever have to answer up to seven questions in one go, allowing you to earn $50 for doing this.

12. Survey Feeds

Survey Feeds may not have the fanciest looking website on this list, but it has some incredible payouts for participating in a paid focus group.

These are offered both online and, in some cases, in-person, with the rates being among the highest you’ll see in this field. Standard rates are up to around $175 for a one-hour session but, as you can see below, they also have offers for you to earn $500 for a 60-minute in-person survey.

And you can even find the occasional one that will pay you $2,000 for a two-day market research workshop, as well as travel costs.

13. Find Focus Groups

Find Focus Groups has been around since 2006 and claims to have listed over 70,000 legitimate focus groups in the US.

They offer the chance to discuss your thoughts on all sorts of topics, including finance, travel, video games, food, sports and more.

You can search by city or state to find paid focus groups near you on their site. There are also options for those aged from 16 years old, for any teens looking to make money .

Related: 29 Legit Online Jobs for Teens to Make Serious Money

14. FocusGroups.org

FocusGroups.org has focus group opportunities in more than 47 cities around the US, allowing you to earn up to $250 per group. In fact, they say that they’ve paid out over $16.5 million to participants.

You don’t even need to create a profile to see the paid focus groups near you, as you can simply click on your city on their homepage to see what each group will discuss and the payout.

15. Apex Focus Group

Apex Focus Group is essentially a search engine for different paid focus groups being offered around the US. While some of these are online, many of them let you find focus groups near you given that they all list any location requirements.

Almost all of them pay well in excess of $100, with several paying between $300 and $400 for your participation in what are mostly consumer-related questions.

Find out more in our Apex Focus Group review .

16. Fieldwork

Fieldwork focuses on consumer-related questions, so if you’re interested in doing a paid focus group where you talk about the clothes you buy or the banks where you have accounts, this could be for you.

They have a list of cities in the US where they hold in-person focus groups. However, if you don’t live in one of these cities, you can also register to join their National Database for when they need focus group participants who aren’t located in a particular place.

17. Craigslist

From time to time, you can find paid focus groups on Craigslist. These are often with legitimate companies who aim to get a wider range of people by advertising on there.

Of course, as with all things Craigslist, make sure you check what’s involved before going somewhere in-person for this.

18. Facebook

Facebook can be great for finding out about opportunities to join paid focus groups. For example, the Find Focus Groups page lists all of their recently added opportunities for which they need participants.

By following these pages, you’ll increase your chances of seeing it and applying before anyone else.

More focus group panels to do high paid market research online

If the options above aren’t quite enough for you, then there are plenty of other sites offering opportunities to do focus group surveys that pay!

Check out the list below for some extra options to do focus groups online for money.

• Brand Institute
• Experience Dynamics
• Field Voices
• Focus Group
• GLG Insights
• Maru Springboard America
• Plaza Research
• Probe Market Research
• SIS International
• Survey Squad
• 2020 Research

How much do focus groups pay?

While rates will vary, most focus groups pay anywhere between $25 to $150 per session. The amount you’ll receive will depend on how long the session takes and the level of expertise required to participate, with some even offering up to $450 per hour for your time.

If you attend an in-person focus group, you could also get some money to cover your transport costs and, if the session takes more than a few hours, even some money for food.

Based on my experience, the sites with the most frequent availability of high-paying focus groups are Survey Junkie (up to $150) and Respondent (up to $250).

While some there are some high paid market research opportunities that do pay more from time to time, they don’t tend to have offers available as frequently as these two. That means that you tend to earn more over time with these sites.

The ones that pay more generally require you to have some specific expertise in a certain area. It’s worth noting though that these aren’t the norm and so don’t expect these to become available all the time.

Most companies that hold pay focus groups pay via check, bank transfer or as PayPal cash . In some cases, especially with online focus groups that pay, you may get paid with a gift card for companies like Amazon, Visa or even PayPal which is, in effect, getting paid in cash.

In the case of a few sites, you’ll earn points instead of straight up cash. Those points can also be exchanged for gift cards.

Related: 43 Amazing Under the Table Jobs that Pay Cash

Can you make a living doing focus groups?

Doing paid focus groups is great to earn some extra cash, but it’s going to be difficult to make a living doing this. This is because while some market research groups do pay well as an hourly rate, it’s generally not going to be enough to replace your main source of income.

This is why your goal in doing paid focus groups shouldn’t be to make a living. Instead, it’s a great way to make some extra cash in addition to your more consistent ways of making money.

Are $350 surveys real?

The possibility of doing $350 surveys is definitely real, although it’s good to keep in mind that this isn’t a standard rate. Instead, these tend to only be available to people with specific expertise in a certain area who thus need to be paid for their experience.

It’s much more likely that you’ll earn anywhere between $25 and $150 for doing paid focus groups. Only in some very specialized cases can you earn much more than this, although these definitely can go up to and even exceed $350.

It’s also worth highlighting the fact that these great earning rates apply to paid focus groups, not the kind of surveys you’ll find in apps. While those surveys can be a very good way to make a few extra dollars, especially at times when you’d probably just be wasting time on your phone anyway, you’re more likely to make $3.50 from these rather than $350.

What is a paid focus group?

A paid focus group is a small group of people who earn money in exchange for providing their opinions on a particular topic, such as for market research or political analysis. The aim is to use this information to determine the position of the general population on these same issues.

Focus groups can be conducted either online or in-person, but generally aim to have a diverse set of people participating. This is so that the company doing the research can have as wide a range of opinions represented in their findings as possible.

What is an example of a focus group?

An example of a focus group is one that’s held prior to the launch of a new product. In doing this, the company developing the product is able to gauge the general public’s opinion on issues relating to the product, including any marketing campaigns surrounding this.

The people participating in a high paid market research focus group like this won’t only be asked about the new product itself. They may also be asked about any competitors, such as their opinion on these competitors, whether they’ve used any competing products and what made them choose to use that specific competing product (or not, as the case may be).

Focus group participants may also be asked for their opinions on advertisements, either for the product in question or other similar ones.

By doing this, it helps a company to shape both the product and the marketing around it to suit their target audience before the actual launch.

How do focus groups work in-person?

Focus groups that are held in person are undertaken by having you and the other participants come to a venue to discuss a particular topic together. Usually, there will be a moderator in the room guiding the discussion and taking notes.

Their job isn’t to encourage you to have a certain opinion. Instead, they simply want to hear your thoughts on each of the different questions they want the discussion to cover.

You’ll often be sharing your thoughts as part of a group in the same room, meaning you’re able to discuss your opinions with the other participants to hear what they have to say and vice versa.

Not all in-person focus groups take place over just one session. However, if you’re asked to come a few times, you’ll also be paid for each session you attend.

How do online focus groups work?

Online focus groups work in a similar way to in-person focus groups, except that you join via an online platform. You’ll often be asked to do this with your webcam turned on, meaning that everyone can see you and discuss the various questions essentially the same way as they would in-person.

Expect to receive a link to access the discussion in the days before the focus group session. This may be using more generic software, like Skype, but some paid market research companies do have their own applications they ask you to use.

You’re also likely to be recorded if you join any online focus groups that pay, although this is also similar to what happens during in-person focus groups as well.

Online focus groups are becoming more popular these days for doing paid market research, as it’s much cheaper and logistically easier than trying to get everyone into one room. It also allows for a more diverse range of opinions, as people can join from literally anywhere in the world. This clearly compares to in-person focus groups, which have to generally be limited to those who are within driving distance of the venue.

Pros and cons of doing focus groups for money

When looking at the pros and cons of doing focus groups for money, the advantages include the following:

• It’s a quick way to make a good amount of money. It’s rare to find a side hustle that can make money in one hour (up to $150!), but doing paid focus groups definitely meets that criteria.
• It’s fun to talk about your opinions. Most people like to talk about what they think, so the fact that you can actually get paid well for this is just icing on the cake.
• Your opinions can have an actual impact. By doing paid focus groups, these companies use this information to shape consumer and political action going forward. It can definitely be nice to know you have that kind of influence.

That said, there are some disadvantages in using focus groups as a way to make money that are worth considering. In particular:

• It’s not a steady way to make extra money. While the hourly rate of doing paid focus groups is amazing, it’s difficult to do this consistently. With paid market research companies often looking for a specific demographic, you’re not always going to qualify, meaning you can’t rely on this as an extra source of income.
• It can be hard to find paid focus groups that actually pay well. While there are plenty of options out there to earn good money doing this, there are also a lot of companies that try to undercharge. It can be tempting to accept any focus group opportunity in the hope of making some money, but make sure you know what your time is worth.
• The process of getting accepted into a focus group can be frustrating. Basically all of the sites advertising paid focus group opportunities require you to apply to participate – which you can only do if you meet some prerequisites. Even ticking off all the initial criteria doesn’t guarantee that you’ll be accepted, meaning it can get pretty frustrating when you want to make money in this way but don’t seem to be able to crack the code.

Are paid focus groups legitimate?

Paid focus groups are definitely a legitimate way to make money. There are dozens of major market research companies out there that rely on focus groups for shaping their customers’ activities, which means they pay very well for you to participate in these.

This doesn’t mean that all companies that run paid focus groups are legitimate, of course. Some do try to undercharge, which is why the list in this article focuses only on those that are known to be legitimate, including in how they treat participants.

Given that you can be paid upwards of $150 for only an hour of your time, this is clearly an hourly rate that you’re not going to get everywhere. In addition, by sticking to the market research companies on this list, you can be assured that they’re reliable and that you’ll actually get paid each time.

How do you find focus groups?

You can find focus groups by signing up with companies that make paid market research opportunities available and completing your profile. This is because, even if they have open focus groups currently, you will generally only be accepted if you are in their target demographic .

This is why it’s a good idea to sign up for as many of the best focus group websites and focus group companies as you can. By doing that, you’re making yourself available for as many focus groups as possible, in allowing these companies to check your personal characteristics and determine if you’re a fit.

Of course, you should also do your own research to make sure you’re comfortable sharing this information with each company. A simple Google search is usually a great start to see other people’s reviews on their own experiences doing paid focus groups with these companies. Checking these companies’ social media profiles can also really help.

How to join a focus group

To join a focus group, you must first complete your profile with the relevant company and then apply to join available focus group opportunities. The researcher will review your profile to see if you’re in the target demographic, so you may be contacted for more details about yourself.

Paid focus groups often need a wide variety of people to ensure they’re getting the broadest range of opinions possible. This is why they need this information about you – to make sure you’re the right fit and not waste your or their time.

How do you get picked for focus groups?

To get picked for a focus group, make sure your profile is as complete as possible. That way, researchers will easily be able to tell if you’re a good fit for their group. You should also apply for as many as possible to give yourself the best chance of success.

Researchers are just as busy as the rest of us, so they don’t have time to stare at your profile for a while and wonder if you tick all of their boxes. Instead, they’re much more likely to quickly check your details and, if anything is missing or not clear, just skip over you for someone else who’s been more detailed about who they are.

The other tip to get picked for focus groups is simple: you gotta be in it to win it. Simply applying for a paid focus group definitely doesn’t mean you’ll be accepted, so the more you voluneer for, the more likely it is you’ll be selected.

Are focus groups good for making money?

Doing paid focus groups is definitely a great way to make some extra money. The hourly rate is almost unmatched and there’s no question that it’s fun to talk about what you think with a captive audience. However, it isn’t a consistent way to increase your income.

That is, the biggest downside in treating paid focus groups as a side hustle is a lack of consistency in terms of your earnings. It’s almost impossible to guarantee that you’ll qualify for participating in one of these groups every week, for example as it’s so dependent on what paid market research is needed – and, in particular, from who.

No matter how great your experience has been in participating in paid focus groups previously, if you’re not in the demographic they’re looking for in a specific session, you’re not going to be able to participate in the next one. This can be pretty frustrating, especially if you’ve had success before doing paid focus groups and making serious money doing this.

This is why I recommend that while paid focus groups are great for making money, treat it just as one of your side hustles, not your main one. That way, you’ll be sure that you have as much money coming in as possible – and if you happen to qualify for a well-paying focus group at any point, then even better!

Anna is the founder of LogicalDollar and a personal finance expert, having been featured in Forbes, HuffPost, Reader’s Digest, Bankrate, MSN Money, Yahoo! Finance, CreditCards.com and many more. With more than 10 years of experience in the financial and legal industries, bachelor’s and master’s degrees in these fields, as well as her own journey in turning $60,000 in debt into a thriving investment portfolio, she’s committed to helping others get on the path to financial freedom.

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The 15 Best Sites for Paid Research Studies

Jenni Sisson, Contributor

• Updated May 24, 2024

Paid research studies are somewhat similar to survey sites , but these studies go a lot more in-depth. The marketing company may ask you to keep a diary of your activities for a week or longer, or they may conduct multiple hour-long phone interviews. They’ll also screen your demographic info much more carefully than if you were conducting simple product tests . 

As such, the payout for research studies is much more than for surveys, with between $50 and $100 per hour being common. Read on to find out more about paid research studies, and which ones are worth your time.

Table of Contents

Key Facts About Paid Research Studies

These studies vary in form and topic and sometimes go by different names, like clinical trials, focus groups, shopalongs, user surveys, paid research opportunities and more. In each case, a company or organization hires a market research firm to answer a question. It could be anything from “Which baby food logo do moms prefer?” to “How many Hispanic citizens in Cincinnati have a favorable view of candidate John Doe?” 

The topic of the research determines what kind of study subjects the project requires, so researchers have to gather respondents of specific demographics. If you sign up for the research company’s database and you fit the profile, they will email or call you to participate in the study. In some cases, you can browse research opportunities and apply to the ones you’re most interested in.

Studies can take various forms: an emailed survey, a phone interview, a video chat, an in-person group panel, keeping a diary of certain activities and more. Your honest responses help companies make marketing and product decisions. 

Here are a few things to keep in mind as you pursue this side hustle:

• You won’t qualify for every study, so plan to apply to a lot of them and with multiple marketing companies.
• Answer honestly. Lie on the surveys and the recruiter will likely ban you from the platform permanently.
• Check your email regularly. Paid research studies are usually time-sensitive, and often the first respondents are rewarded for their punctuality.
• Do your homework. Not every company that claims to do research is legit. Some take your info, “disqualify you” for the study, then sell that info to other companies. Check sites like the Better Business Bureau, Yelp, Reddit and Trustpilot to sift out the time wasters and bad actors.
• Check their payment terms. Companies pay in gift cards, cash, or via apps like PayPal. The timeframe of when you’ll be paid varies widely between companies, so read the fine print.

We’ve compiled a list of some popular companies that conduct paid research studies. Some are generalists, while some cater to a specific clientele or demographic. 

#1. User Interviews

In our experience, User Interviews offers a very high payout compared to the time spent. During our test, we earned a net rate of $55 per hour . Most of the payments are in the form of Amazon gift cards rather than cash, though there are occasionally PayPal options.

#2. Respondent

Respondent focuses their recruitment on IT/tech employees, CEOs and other industry professionals. They offer hefty compensation for participants, which can rise to as much as $750 per hour (according to their website). Respondent pays in PayPal only and only allows you to apply to three studies per day.

While the payouts for Respondent studies are high, it can be difficult to qualify for them. Professionals in IT and other technology business roles tend to have an easier time. You can only apply to the B2B studies if you link your work email to your Respondent profile.

We only earned $31 per hour in our Respondent testing , but that still makes this one of the highest-paying market research opportunities we’ve discovered. 

A Reddit user who goes by the screen name sauciestcoconut claims to have made over $2,000 with DScout , noting that their key to success is that they “literally apply to almost every single mission that I might qualify for. I skip the ones that obviously don’t relate to me (about kids or certain occupations) but I submit several applications a day.”

#4. Universities

These are the original source of paid research studies, so if you live near a university, they can be a great option to make some extra cash. They can be trickier to locate, as each department will have its own recruitment methods.

There is no central repository for these studies that we could find, but here is a list of a few major institutions to get you started:

• Carnegie Mellon (offers online research opportunities)
• University of Nebraska
• University of Texas
• University of Colorado

To sign up to be part of the pool of research study participants at your local university, do an internet search for the university’s name and “paid research studies.” Many (though not all) research studies are conducted in person.

Here’s another route to find these opportunities: if you live near a medical research university, ask your doctor if they know of any clinical trials going on that you may qualify for.

#5. Fieldwork

Fieldwork offers focus groups in 13 locations around the U.S. If you don’t live near one, you can join their online database. They especially need doctors, nurses, and other healthcare professionals for their studies.

After you register with their site, an employee will call or email you when you come up as a match for a study’s requirements. They have a good reputation as a legitimate company, but users say it’s imperative that you answer the phone when they call . Otherwise, they’ll move on to the next qualifying person on their list.

#6. U.S. Government Clinical Trials

The federal government is always looking for people to participate in clinical trials of various medications and treatments, many of which are conducted through the National Institutes of Health.

These studies can be a particularly good option if you suffer from a chronic medical condition, as you may gain access to cutting-edge treatments before they’re widely available. And as a general rule, these trials are safe; although they may not produce the results that the researchers are hoping for, researchers don’t conduct trials that they believe have the potential to cause harm. 

You can find a list of ongoing clinical trials at clinicaltrials.gov . This is just a repository for the information; each trial is conducted by a different company, university or organization, and you’ll have to contact each study you’re applying for by phone or email. No compensation information is available on the site, and pay rates vary widely depending on factors such as the required time commitment. 

#7. FocusGroup.com

FocusGroup.com has 16 facilities nationwide where you can participate in face-to-face focus groups and panels. These typically pay well, since there’s more work involved in attending an in-person interview than a phone or internet survey.

This company is now owned by Schlesinger Group (rebranded as SAGO), and the change has caused some operational hiccups. For example, there have been several complaints to the Better Business Bureau of participants not getting paid and receiving poor or no communication from the company. However, most of these issues have reportedly been resolved. 

#8. Rare Patient Voice

Due to the nature of this company’s clientele, it is extremely difficult for them to match people to research studies, as they focus on rare diseases and conditions. That said, if you do qualify (and they list their ongoing studies directly on their site), you are handsomely compensated.

Rare Patient Voice has a good reputation, earning an A+ rating from the Better Business Bureau . Most of the complaints from participants are related to delayed payment due to an investigation on whether the participant sped through the questions too quickly to give a thorough review. 

#9. FindFocusGroups.com

This site doesn’t host paid research studies directly; it’s more like Craigslist for vetted, high-paying focus groups. (That means you’ll have to apply to each study individually.) Focus groups are sorted by city and state, but there are nationwide online groups as well.

The interface of the site is filled with ads, so make sure that when you click on a sign-up link you’re signing up for an individual study, not clicking over to a random advertiser (some of whom make their ads looks like study invitations).

The reputation of FindFocusGroups.com is hard to speak to as the site is just a board that posts the focus groups of various companies.

#10. SIS International

As you might guess from the name, SIS International is one of the few companies on this list that is open to participants around the world. Their research covers a broad range of industries — everything from burgers to butane.

Participants seem to like participating in SIS International’s research. The company has five stars on Trustpilot and many complimentary reviews from former study participants. 

#11. Probe Market Research

Probe Market Research has three focuses: consumer studies, business-to-business research and healthcare. It’s a legit company, though some participants complain of late payments and the inconvenience of getting paid in virtual Visa cards , which can only be used online and expire in 90 days. However, the company has four stars on Yelp and most reviews are positive.

#12. Focus Insite

Though they pay well, several Reddit users note that it’s pretty hard to qualify for these studies . Though the reviews aren’t all bad; for example, Redditor stormborn29 said , “Focus Insite sent me a really nice vacuum to test, and I was paid $200 — plus I got to keep the vacuum.” 

Focus Insite does, however, have a few unresolved BBB complaints regarding the lack of payment to participants . They have an active Facebook page, but the reviews on that page look unrelated to market research or surveys. In other words, this research company appears to be legit, but we still recommend proceeding with caution. 

#13. WatchLab

If you’re curious about the latest WatchLab studies, check out their Facebook page . WatchLab’s website is geared toward companies that employ them, not participants, so you’ll get more information on Facebook. Many studies are related to social media use.

This firm is notorious for taking a long time to pay , and they’ve been dinged by many users for not paying at all. They only have 2.5 stars on Yelp (based on 32 reviews), and most of the complaints are due to nonpayment. 

GLG presents a different type of opportunity than most of the other companies on this list. They do research on big purchasing decisions, recruit expert witnesses for trials and more. They keep a list of industry experts in management, law, finance and other professional fields to interview or consult on special cases or niche studies.

“Consultants” usually have years of industry experience, and often have leadership roles. A handful of other companies do this too; AlphaSights, Guidepoint, Third Bridge and Coleman are a few others. 

The screening required to become a consultant for GLG and other high-paying research firms is extensive, as they only want respondents that have specific credentials. To get selected, veterans in this consulting side gig world recommend being very detailed in your LinkedIn profile, as recruiters for these studies rely heavily on the platform to identify potential participants.

Many studies are geared toward mid to senior-level professionals, and if you’re matched with a study, you can make up to $500 per hour or more.

#15. Recruit + Field

Recruit + Field covers the U.S., UK, Canada, Australia and New Zealand. They have an impressive list of clients, including Apple, Netflix, Clinique, Spotify and more. This company is somewhere between a GLG (looking for experts) and FieldWork (looking for all walks of life plus healthcare professionals), as they recruit in each of these areas.

Their reputation is fairly good; Recruit + Field has an A- rating on BBB (only 4 complaints, all of which have been answered). 

What About Apex Focus Group?

When we tested Apex Focus Group , we found that the platform offers none of its own paid research studies and uses misleading marketing tactics to get users to sign up for its email list. Once opted in, the company sends affiliate marketing messages to your inbox. Some of those messages contain legit focus group opportunities, but they’re the same focus groups you could find on your own — often by visiting the sites listed above.

Paid Research Study Sites: Summary and Final Thoughts

You won’t qualify for every study, and unfortunately, no amount of hard work will change that. (Plus these companies now have layers of checks and AI algorithms to vet cheating and lying, so don’t try that either). 

Because of this, paid research studies fall squarely in the side-hustle-only camp. For the best return, apply to a number of studies you have a good chance of qualifying for, and quickly respond when you get a call or email from the market research company (as many studies are deadline driven). 

Whether you’re a stay-at-home parent looking to make a few bucks during naptime or a senior project manager looking for a good-paying, low-maintenance side gig , paid research studies can be an easy way to make extra money.

Different companies cater to different demographics, and hence, want different research participants. So do your homework on the research company before you sign up to get a better response rate. 

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We help you find paid focus groups near you. Since 2006 we have listed over 75,000 verified and legitimate focus groups in the United States.

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I have attended a few focus groups which was interactive and was educational too! I enjoyed the group discussions and contributed as well! I would highly recommend it to anyone interested!

I suggest that you sign up for focus groups and see for yourself just have patience and will come up that you would be a perfect candidate for trust me.

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An awesome way to get paid and enjoy your job while giving and honest output that may make a difference

I’ve been doing these groups FOREVER!! They can really be fun sometimes! I’ve learned a lot about different products and industries from them. Just wish you could do more than one every 6 months!

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What is a Focus Group and How to Use it in Your Market Research

Chances are, you’ve come across focus groups if you’ve looked into market research or other forms of research. 

The term focus group is often used as one of the key methods to gather qualitative research , in the market research sphere. Although not quite an interview, this hands-on approach spurs discussions between research participants, which have the potential to go into great depth on a subject of study.

As such, using this technique allows businesses to gain critical insights into their target market, along with all of its segments. 

These insights help you hone in on your marketing, branding, advertising and other business processes.

Focus groups can be conducted with other research methods , such as survey research and more.

That’s why you ought to familiarize yourself with this type of research technique. Luckily, this lengthy guide goes into the weeds of this form of research , allowing you to gain an exhaustive understanding and decide whether you should carry out this kind of research method.

This thorough guide explains what a focus group is, how to use it, how it works, its advantages and shortcomings, how it ranks against survey research and more. 

Table of Contents: What is a Focus Group and How to Use it in Your Market Research

The role of the moderator, focus group size, the focus group approach, participant discussions, focus group participants, post-research document of findings.

• Data Democratization in Post-Focus Group Research

How long does a focus group last?

The environment of the study, the types of questions used in focus groups, when to use a focus group, how online surveys are superior.

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Reach the Masses and Conduct Quantitative Research

Quantitative + qualitative data = a complete market research experience, no need to worry about recruitment, granular respondent targeting, anonymity, privacy and no social pressures, focus groups vs. an online survey platform: the verdict, defining focus groups.

Let’s begin with the heart of the matter: what is a focus group ? A focus group is a small group of people selected based on their specific shared characteristics, to take part in a discussion for market research , or other types of research . 

Focus groups are a kind of primary research . Unlike market research software , which is one of the most popular tools for conducting research in the present day, a focus group does not take place digitally—not before Covid, that is . Now, many events, whether they are research-related or otherwise, take place via online meetings. 

At any rate, focus groups occur with all members in one conjoint session , whether it’s in-person or over the internet. Researchers can opt to include a single or multiple focus group sessions, should they require further studies on the same topic or group of participants.

Focus groups are one of the main techniques of qualitative research , which delves into a wide variety of phenomena. These include: 

• Motivations 
• Reasoning behind actions
• Sentiments 

All of these aspects and topics of discussion can focus on the participants about various stimuli, such as current events, past events, plans, fears, culture, etc. 

Unlike quantitative data, which works to find the “what” and generate statistics, qualitative data aims at understanding a topic in greater depth.

Focus groups are composed of a small number of people who take part in a studied conversation alongside a moderator. The moderator is one of the main researchers assigned to this kind of study.

The role of the moderator is to ask questions, manage the discussion, make sure everyone speaks up and take notes on the discourse, which are later used to analyze it . Essentially, the moderator is a kind of host in this scenario.

Their role is multi-pronged , as they wear different hats in the study. The degree of their involvement in the study may depend on the other actors involved, typically other researchers who are part of the focus group or the larger research study. 

In addition, their roles may differ based on the other market research techniques their organization uses, whether it includes survey research , concept testing, experimental research , or others.

The following lists the different aspects of the role of the focus group moderator:

• Discussion driver
• Interviewer
• Post-session and on-site analyst

The typical size of a focus group ranges between 5-10 people. 5-7 is the ideal amount of focus group participants , as these groups are purposely kept small. 

That’s because when there are more than seven people present, it is difficult for every member to speak about a topic , or issue, and especially, to answer a specific question. It would also be difficult for the moderator to control a larger group and ensure everyone provides their insights. Additionally, some topics become irrelevant to continue discussing after the seventh person weighs in. 

This method provides an interactive approach for research participants to share their viewpoints and experiences and for researchers to collect critical data on their subjects.

In direct opposition to quantitative market research , focus groups do not involve crunching large numbers or making assumptions based on large quantities. Instead, they focus on a small group of participants who represent different market segments and customer personas . 

In keeping with the qualitative research approach, the moderator uses open-ended questions. The moderator may also use multiple-choice questions, but those are almost always followed up with questions to explain the reasoning behind choosing a particular answe r. 

Thus, these discussions are typically filled with questions that delve into the “why” and “how,” as they seek to uncover context and motivations.

The purpose of this qualitative research methodology is to gain a wealth of insights into customer behavior , customer preferences , attitudes, beliefs and more, by way of a hands-on approach. 

As such, the focus group method is intended to reap key insights from the discussion generated among participants . During the discussion, the participants are not solely encouraged to respond to questions the moderator asks  but to engage in conversations with other participants.

In doing so, participants are prompted to reflect on their memories and draw from their own experiences. 

The discussion of the focus is based on a pre-selected topic . This is usually tied to a larger market research campaign , which may be part of another business campaign, such as the strategic planning process , a marketing objective, a consumer insights campaign and more. 

In market research specifically, the participants of a focus group are members of a business’s or in broader studies, an industry’s target market . This is the broad range of customers who are most likely to buy from a business and are typically the targets of marketing campaigns.

The shared characteristics of the study can be based on demographics, psychographics, geographic location and firmographics . Firmographics characteristics are those that involve business, as such, they would be included in a B2B focus group. This is a study on other businesses, typically those who are clients of a business.

Demographic factors include characteristics such as gender, age range, ethnicity, income, education level, marital status, number of children and other such factors. These can include geographic locations, although geographical factors are considered a separate category in market segmentation .

Post-Focus Group Research

After the interview or set of interviews in this study, the moderator gathers the research and summarizes it. They may conduct their analysis or consult with other researchers on their team.

It is usually the other researchers who are better suited to understand and explain certain communication styles, and body language as well as to conduct further descriptive research . As such, there may be several rounds of analyses on the data from the focus group

Thus, in post-focus group research, which refers to post-interview research , there is usually a team of researchers involved in analyzing the group’s discussion and the data it produced. 

After conducting an analysis, the researchers, including the moderator, will consult with one another to turn the raw data and analyzed research into a presentable document. This document should include the following:

• The purpose of the focus group study
• Demographics
• Psychographics
• Geographies
• Firmographics (if business personnel were studied)
• Key findings
• Explanations of key beliefs, sentiments, opinions, or thoughts
• This should include comparing them on a higher level, as each participant can represent a different segment of a target market.
• These can include statistics drawn from other market research methods, such as using an online survey tool , other non-focus group interviews and even sources of secondary research.
• This should include what the researchers plan to do next with the data, especially about other team members.
• After all, most data and research campaigns should be actionable. You wouldn’t want your efforts and highly-coveted data to sit idly and gather dust.
• This should be concise and round off the study.
• It should include a few of the most important findings, along with the plan of action and next steps.

They would then share it with other members of their organization . This often depends on the purpose of the focus group study. 

For example, if it was for marketing purposes, the research would be primarily shared with the marketing team. If it was for customer development , it would be shared with the product team and so on. 

Data Democratization in Post-Focus Group Research 

There are going to be some cases in which the topic scrutinized in this kind of study doesn’t neatly correlate with a single department. This is perfectly fine, as certain business practices can be conducted cross-departmentally, or for the business at large.

This is where the democratization of data comes in. This concept refers to the practice and condition in which everybody in an organization has access to data. In such an environment there are no team members hindering access to the data. As such, there should be no bottlenecks preventing people from either using the data or understanding it.  

This points to the need for the data to be both highly accessible and understandable . This underscores the i mportance of creating the post-research document mentioned in the previous section.

It is this document that serves as the go-to source for examining a business’s focus group study , and most importantly, putting the study to good use . This means the actions the focus group yields will go beyond those outlined in the plan of action section in the study’s main document. 

Instead, in a democratized data environment, other team members, those who aren’t researchers or analysts, can analyze the data as well. This ability allows them to partake in the data for the decision-making process . 

This is important for all companies, as data goes unused in too many businesses. Even though  more companies are investing in customer data, up to 80% of all data goes unused . You wouldn’t want to waste your money and efforts on churning out data that goes unused. 

As such, data democratization is a must in all market research campaigns, including docs groups. 

How Focus Groups Work

Focus groups use a specific methodology to clear away any ambiguity. As aforementioned, the small group that makes up a focus group comprises 5-7 people . 

The participants are pre-recruited, similar to the mechanism for gaining research participants used in survey panels . They are enlisted based on shared characteristics, which are considered the subject of market research.

To reiterate, these characteristics include demographics, psychographics, purchase history, shopping behaviors, and other factors.  

The qualifications that researchers use to recruit participants often bind the participants to a brand’s target market. However, brands can also study people outside their target market to learn how other consumers think and possibly gain them as customers. 

Focus group discussions vary; they can involve feedback on a product, experience, or marketing campaign . They can also be used to discuss consumers’ opinions on different matters, such as pop culture, news and politics, especially if they relate to a brand’s industry. 

The discussions are led by a moderator , who prompts questions and talking points. The moderator sets the conversation in motion, along with acting as the researcher. As such, the moderator also notes their observations. 

The length, both in terms of questions and the discussion of the interviews themselves will vary. It is up to the moderator to decide whether they’ve gleaned enough information from the participants or not before moving on to another question or topic or ending the session .

Typically, these discussions involve using 10-12 questions to draw out responses on key topics that underpin the overall market research campaign. The discussion takes about 30 to 90 minutes.

A focus group environment should be o pen-minded as participants can have varying and even oppositional opinions. No one should be made to feel threatened or silenced, as every insight matters.

Focus groups are NOT to be conducted in the same way as interviews . They are far more interactive, but most importantly, they are not carried out on a one-on-one basis . Instead, they are group-focused activities, in which participants speak with each other instead of solely with an interviewer. 

As such, the participants may influence each other , possibly swaying the minds of some members, or reinforcing someone’s opinions. Some participants will draw opposition or even aversion to their responses from others, possibly from the moderators themselves. 

This is because they’re in the same broader target market, they are all individuals who hold their own opinions and convictions. 

Regardless , the moderator should not input any of their opinions or beliefs into the discussion and be as neutral as possible . They should assume this neutrality even if they severely disagree with any of the participants. 

Since focus groups are small, researchers often conduct several (3-4) of them, which includes hosting several interviews per focus group, across different geographic locations. This way they can reap the maximum amount of insights and satisfy all of their research campaigns.

The Pros and Cons of Focus Groups

This market research method offers several advantages. These will help propel you to understand your customer base or subject matter much better. They will also help carry your research to completion. But, they have a few drawbacks as well. Researchers and businesses ought to consider both before choosing this research method.

• Researchers can probe the deep feelings, perceptions and beliefs of their intended subjects.
• When members are engaged, they provide invaluable information that removes any obscurities surrounding a topic.
• They generate results fairly quickly, as each session lasts no more than 90 minutes.
• Researchers can study body language, facial expressions and other non-verbal signs.
• Not all questions need to be premeditated, as they can be produced based on the direction of the conversation.
• Given that this is a discussion, you may discover even more insights than you had originally planned, including on other adjacent topics.
• The thoughts of a small group that fits a target market are useful but are not representative of a larger population.
• Recruitment will take a significant portion of the time.
• Traversing different geographic areas, if need be, is also time-consuming.
• Some members will be dominant while others will contribute less to the discussion.
• Certain participants can sway the discussion, even making it veer towards irrelevant territories. 
• They can’t be used for quantitative research. 
• They are therefore subject to social pressures and acquiescence bias , in which respondents tend to select positive responses or those with positive connotations. 
• As such, there is a lack of accuracy, as these groups are not anonymous. 

The moderator of a focus group should ask specialized questions to reap as much intelligence as possible. While this format is generally flexible, there are still certain question types that you should incorporate. These will help you hatch the questions you’ll need. 

Here are the four types of questions that are most applicable to a focus group , along with question examples:  

• Engagement questions
• These questions are designed to ease participants into the discussion by introducing themselves, 
• These are easy questions posed early on to introduce the participants to each other, to make them more at ease, and to acquaint them with the main topic at hand. 
• Tell us a bit about yourself.
• What do you generally think about ads in this industry?
• What do you think of this ad campaign?
• Exploration questions
• These questions probe deeper into the topic to get a feel of the participants’ feelings about it. 
• These questions are to be asked after participants begin to ease into the conversation and become more active in it.
• Why do you feel that way?
• Have you seen better examples of this type of ad campaign?
• What would be a better way to go about it?
• Why do you feel this way about this [social] issue?
• Follow-up questions
• These are used to gain a better understanding of a previous question answered, or a previous topic addressed. 
• These allow the moderator to get into the nitty-gritty of participants’ feelings and motivations.
• How do you go about this issue?
• Why do you feel this way?
• Is there anything that would change your mind about [this issue, method, way, etc]?
• How can this brand improve on serving [you, releasing a campaign, etc]?
• Exit questions
• These questions help conclude the session and should be asked when the moderator is certain that the group has expressed everything they can on the topic.
• They should be used to get confirmation on certain notions.
• Are you sure these are the best approaches?
• Is there anything else on this topic you’d like to add?

Do you need a focus group? If you do, you’ll need to know when to use them, which is rooted in the reason behind conducting them in the first place. As such, the when is closely tied to the why and how.

In short, knowing when to use a focus group depends on what you need it for. This will require you to turn to your research campaigns and needs. The following presents a few key moments and reasonings for when you should use this kind of research technique:

• To better understand the results of primary quantitative research or secondary quantitative data about qualitative aspects.
• Whenever you need to gain an explanation of something, whether it’s a phenomenon, a thing of the past, something current, something you still don’t understand.
• When you seek a more interactive research method as opposed to a textual or digitally-based one.
• When you require information about behaviors, motivations and other phenomena that are too complex for a questionnaire alone to reveal.
• In this case, the senior center already has a batch of possible participants to choose from, being the members of the center.
• In this case, the club can choose from a wide range of students at the college. They can promote their group via signs, a booth, email, etc.

Focus Groups Vs Online Surveys

Now that you’ve learned about the ins and outs of focus groups, it’s time to see how they stack up with another research method: online surveys . It’s key to compare them closely when you decide on the best research method you wish to conduct.

A focus group is a suitable method to garner qualitative research . It is far more interactive than seeking and providing written responses. So how do focus groups measure up against online surveys? 

This method is useful for finding deep insights into a topic. It allows researchers to get as granular as possible, since they are speaking with the research subjects themselves and can ask anything that they didn’t include in a survey.

The following expounds on why online surveys provide researchers with more meaningful results and a more comprehensive market research experience. Use these insights to compare with the benefits of focus groups to determine the better option for your research needs.

Benefits that are second to none

An online survey platform , however, offers benefits that are second to no other market research method . That is because surveys offer more definitive results about a population  since they are not limited to 10 or fewer research participants.

A potent online survey tool allows you to reach thousands of people — in just one survey alone.

This means surveys are the most apt tool for conducting quantitative research, something that a focus group cannot do . 

What’s more, is that surveys can include open-ended questions and follow-up questions (depending on the online survey platform you use). This proves that surveys can also forge qualitative market research. 

Thus , online survey platforms grant you the power to conduct both quantitative and qualitative research, giving you the most holistic research experience possible.

Additionally, there is no recruitment element. The survey platform is the recruiter in this case, as it allows only qualified respondents to take part in a survey . 

You can create respondent requirements that are as granular as you wish, covering every minute detail of a customer profile and reaching any population. 

This is because a strong online survey platform enables researchers to select precise respondent criteria , the kind that goes far beyond demographic selections alone.

That is because the screener portion of an online survey allows you to ask specific questions and only permits respondents who chose particular answers to take the survey.  

When taking an online survey, respondents cannot be swayed by other participants as they would in a focus group as surveys are lone activities. Therefore, respondents take them in privacy. 

Most importantly, survey software grants responders anonymity . There is no anonymity in a focus group, so more reserved members will feel less inclined to speak about certain things. 

Additionally, when domineering respondents are present, it adds another layer of difficulty to the reticent participants , especially when it comes to speaking about views that are contrary to those of a dominant member.

However, with the anonymity of a survey, respondents are free to speak their minds. As such, surveys too can provide qualitative details — so long as researchers include open-ended questions.

So which is the better research technique? The answer is, it depends on your needs. Most often a focus group is used in tandem with other market research methods. As such, we recommend using both online surveys and focus groups for your research campaigns.

Here’s why:

Researchers can use a focus group to their advantage when they seek deeper insights into the perceptions and thoughts of various business matters. 

Whether you’re testing out a new product idea, seeking the sentiment on an ad campaign, trying out new messaging, or seeking insights for any other purpose, a focus group is a useful method. However, they are but one market research method; as such they can and often are used with other market research techniques. 

However, survey research is one of the most powerful forms of research , in that it empowers researchers to probe into anything and reach relatively anyone (should the survey platform allow it). 

A strong online survey tool will deploy your survey to the most popular websites and apps , and take no more than 2 days to gather the number of respondents you input. In addition, it can send your survey to specific individuals through specific online channel s , such as social media, email, or landing pages. Your survey platform would need to offer the Distribution Link feature to do this.

In addition, the online survey platform you choose should allow you to create logic in your survey, that is, to route respondents to appropriate follow-up questions based on the answer they provide to a question . Choose a platform that offers advanced skip logic to do this. 

All in all, researchers who are serious about conducting market research campaigns should use surveys alongside any other research method , including that of a focus group. It provides quantitative data, which focus groups do not, along with a wide breadth of key features and capabilities to complete any market research campaign. 

Frequently asked questions

What is a focus group.

A focus group is a small group of survey research subjects, typically composed of 6-10 participants who take part in a moderated discussion about a particular topic. The participants are chosen based upon similar characteristics.

What is the moderator’s role in a focus group?

The moderator of a focus group leads the discussion by asking questions, proposing talking points, studying the responses and taking notes on the findings. The moderator keeps the conversion flowing and ensures that the discussion remains amicable, even when discussing sensitive topics or opposing opinions.

How can focus groups support a qualitative research project?

Focus groups are used in qualitative research to help gain a deeper understanding of the motivations behind the behavior, attitudes, or feelings of a group of people. By directly addressing a portion of the sample population, researchers can delve into the “why” or “how” behind data that has already been collected.

What are some of the benefits of a focus group?What are some of the disadvantages of focus groups? Focus groups are conducted with a smaller group of people, therefore the recruitment phase can take longer and the thoughts of the group may not represent the larger population. In addition, it is possible that stronger voices can dominate the conversation and influence or obscure the findings.

Focus groups allow for the exploration of deep feelings and opinions, can provoke thoughtful insights, provide quick results, allow researchers to study non-verbal signals that accompany the discussion, and can result in unexpected information.

What are some of the disadvantages of focus groups?

Focus groups are conducted with a smaller group of people, therefore the recruitment phase can take longer and the thoughts of the group may not represent the larger population. In addition, it is possible that stronger voices can dominate the conversation and influence or obscure the findings.

Do you want to distribute your survey? Pollfish offers you access to millions of targeted consumers to get survey responses from $0.95 per complete. Launch your survey today.

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20+ Best Focus Groups For Money – Find Paid Market Research Opportunities!

In-person and online focus groups are an incredible side hustle opportunity. And I've actually been making money for the last couple of years by taking part in different market research groups.

Unlike survey sites , focus group opportunities often pay $50 to $100+ per hour. Plus, you get to take part in interesting research and studies in a variety of fields.

However, not all focus groups are the same. And some are downright scams or aren't worth your time. This is why I'm sharing some of the best paid focus groups you can use to start earning today!

The Best Focus Groups For Money

Table of Contents

1. User Interviews

User Interviews is my favorite paid online focus group. I've been using it since 2022, and I've completed studies on it before and have always been paid on time.

The company has over 2,000 focus group studies per month. Pinterest, Adobe, Spotify, and Wayfair are just a few of the recognizable brand names that have partnered with User Interviews.

The signup process is also painless. Just create an account with your email and then answer a demographic and career questionnaire to help match you to the best focus groups.

One thing that’s great about User Interviews is the search page. You can immediately see how much focus groups pay, their date, how long they take, and a description of what's involved.

Some studies and focus groups are quite generic, like seeking participants to give feedback for a product. These usually pay $10. But you can find more niche focus groups easily paying $50 to $100 upon completion.

For example, one I completed recently paid me $65 for a 45 minute study. All I had to do was give feedback on a new design tool for business cards, which was pretty fun!

You have to apply to focus groups which involves completing a short screener. But if you get accepted, this is an excellent way to get free money and gift cards in exchange for your feedback and opinions.

👉 Start earning with User Interviews!

2. Survey Junkie

Survey Junkie is a leading survey website where you can share your opinion to get paid.

It's free to sign up for and is available in North America and Australia. I've used it for years, and it's one of the highest-paying survey websites in the business.

Most surveys on Survey Junkie pay $0.50 to $1 or $2. But you can sometimes find longer surveys that pay more. The company also has occasional product testing or paid market research opportunities.

This is certainly more of a survey site than paid online focus group. However, you can cash out with PayPal or free gift cards at only $5, so it's a nice way to get quick money .

👉 Start earning with Survey Junkie!

3. Respondent

Respondent is another amazing way to get paid to be in a focus group. And this is also our favorite User Interviews alternative.

The platform is super easy to use. Simply sign up for free as a focus group participant and complete a demographic questionnaire. You can then browse and apply to available studies and focus groups.

In our experience, focus groups and paid market research studies pay anywhere from $10 to $150 per hour or completion. There's also in-person, phone, and Zoom-call focus groups too.

The best part about Respondent is that the very niche studies can pay hundreds of dollars. Many studies look for certain career professionals or business owners too, so keep this in mind.

4. Branded Surveys

Branded Surveys , like Survey Junkie, lets you complete online surveys to earn cash and gift cards.

The site is free to join and is available in North America and the UK. It's a very easy way to earn money online , and you only need $5 to cash out.

Most surveys you complete pay $0.50 to $2.50. There's also a great loyalty program that pays bonus cash each month if you complete enough surveys.

My advice is to use Branded Surveys in the downtime you have while searching for paid focus groups. The hourly pay is lower, but it's easier to make money consistently since there are almost always available surveys.

👉 Try out Branded Surveys!

5. FocusGroup.com  

FocusGroup.com offers (as the name suggests) focus groups as well as surveys and on-the-go tasks like mystery shopping gigs .

Signing up is similar to other paid online focus group websites. You have to answer some questions about yourself, including demographic and career questions. This takes a bit of time, but it's the only way to unlock focus group opportunities and not just cash surveys .

Some FocusGroup.com opportunities pay $100 to $300 or more. However, the downside is it generally takes a long time to match and qualify for an opporutnity.

We filled out our personal survey to test out FocusGroup.com. We still haven't been matched to any focus groups or studies, only surveys. So, this site isn't a consistent money-maker, although it does pay participants well.

Check out our FocusGroup.com review for all the details!

6. Rare Patient Voice

Rare Patient Voice is one of the best paid focus group websites for patients with rare conditions or their caregivers.

This site lets you take part in both webcam and phone interviews. And it's available in several countries, including the United States, Canada, Australia, New Zealand, UK, Italy, Spain, Germany, and France.

Rare Patient Voice pays up to $120 per hour to both caregivers and patients. This is one of the higher rates out there. You can also get paid $20 for taking part in a screening, since screenings generally take a bit of time.

If you have any type of condition, even if it's not the most rare, Rare Patient Voice is worth checking out. The same goes if you work in health services or are a caregiver.

7. Field Voices

Field Voices is another popular focus group side hustle you can try out. And we like it since it has both in-person and online focus groups you can participate in.

It's also a very lucrative side hustle . For example, when we checked them out they were calling for applicants to a 4-hour in-person workshop in Plano, Texas in return for a $300 Visa gift card. The other paid market research group was a 3-day focus group on meeting your healthcare needs, in return for a $350 Visa gift card.

Like other websites, you have to submit some personal information to Field Voices when applying. Many focus groups look for specific demographics or job types, so you won't get accepted every time. But the pay is quite high if you end up getting approved for a study or focus group.

8. Lightster

Lightster is a money making app where you get to share your opinions with different companies to get paid.

The platform works with massive companies like Google, Best Buy, Sephora, and Microsoft. Once you sign up and complete your profile, you can then get receive questions from brands and creators who want your insights. As you answer questions and have a conversation, you get paid.

This is a unique way to get paid for your advice . And what's nice is that after you complete your profile, researchers and companies reach out to you, so you don't have to hustle and endlessly apply to focus groups.

Payments vary, but you can earn up to $1 per minute. As for rewards. Lightster offers free Amazon gift cards , PayPal cash, or Wise payments.

9. Fieldwork

Fieldwork is another popular paid market research company that's looking for consumers, business professionals, patients, and healthcare professionals right now.

You can create a profile on its website and then complete your profile to get started. You can then receive studies and focus groups to take part. There's one-on-one interviews, virtual sessions, and even at-home studies researching a wide range of topics.

Compensation is fixed at $75 per hour and payment is made with virtual gift cards. Unlink some of the other options listed here, Fieldwork will reach out to you via phone or email about opportunities that might be a good fit.

10. L&E Opinions

L&E has 1.7 million participants and paid out nearly $9 million in 2023. When we signed up, they said there were 205 active studies available. There are also specific medical and B2B panels where patients, caregivers, and business owners can find better-paying focus groups.

According to their website, some medical and business focus groups can pay up to $1,500 (you read that right) depending on position in the organization…all for one hour. Wow…bet you’re wishing you went to med school now, or worked your way up the corporate ladder!

As for the rest of us, focus groups pay quite well. One thing we love about L&E over some of the other choices is that the displayed list of available studies is very transparent. You’ll see the exact range of compensation, the location (nationwide is what you want), age range, gender, and description. You still need to complete pre-screening questionnaires, but they’re all within the L&E website and relatively painless.

Extra Reading – How To Make $200 Fast .

11. Recruit & Field

R&F gleans consumer insights for companies like Apple, Netflix, GMC, and Clinique. The website is a little more lo-fi than some of the others, but that’s okay. After a quick introductory signup, you just fill out a list of demographic information to get matched focus group opportunities.

Payment for participation in groups typically falls between $100 and $275 per session. The sign-up questionnaire takes a while to fill out. But considering these payouts, the effort is worth it.

However, Recruit & Field doesn't have a page to browse paid focus groups. Rather, it’s a targeted research group that reaches out to you. For this reason, you should take the questions seriously.

12. Experience Dynamics

Experience Dynamics specifically focuses on UX, or user design. And this is a way to get paid to test websites and then give your feedback on them

Compensation generally ranges from $50 to $150. Some tasks require one sitting, while others involve a “diary” type of process where you record your experience over a few days or weeks.

This is more involved than using usability testing platforms like UserTesting or PlaytestCloud . However, the pay is much higher since you have to put in more effort.

Even More Focus Group Side Hustles To Try

The above options are some of our favorite ways to make money with focus groups. But you can try even more websites and research studies that pay to maximize your opportunities, including:

• Pinecone Research
• American Consumer Opinions
• Probe Market Research
• Product Report Card
• SurveyFeeds
• FocusInsite
• GLC Insights
• PRC Market Research
• Inspired Opinions

👉 The 25+ Highest Paying Apps To Try .

How Much Can You Make With Paid Focus Groups?

How much you earn with paid focus groups largely depends on how many opportunities you qualify for. Payment per hour also varies depending on the company, type of focus group, and how niche a particular study is. But participants can generally expect to earn at least $50 to $100 per hour.

For example, my latest User Interviews test paid me $65 for 45 minutes. And some of my friends have taken part in multi-day studies paying several hundred dollars.

Ultimately, this isn't a full-time online job . Income can be very inconsistent, so apply to focus group opportunities but don't expect a steady paycheck.

How Can I Find Focus Groups Near Me?

Many focus group and market research groups offer in-person studies alongside phone and online webcam studies. So, you can search for nearby paid focus groups if you use the websites we've listed above.

Just note that larger cities generally have more paid market research opportunities than small towns and rural areas.

How To Avoid Focus Group Scams

There are many paid focus group scams out there or companies that try to steal personal information from participants. And some companies, like Apex Focus Group , just consolidate focus group opportunities but don't run studies themselves.

Ultimately, we suggest sticking with reputable companies that have a proven track record of paying participants. Reference data like Trustpilot scores, Better Business Bureau (BBB) ratings, and social media reviews or comments when choosing a focus group company.

Extra Reading – The Top Online Jobs Paying Weekly .

Final Thoughts

These are some of the best paid focus groups we could find. And if you snag a few studies per year, you could be looking at hundreds or thousands of dollars in additional income.

Also note that there are so many market research studies out there that pay. This list is a great way to get started. But don't be afraid to search around your city for more market research surveys and studies.

Of course, you can always make money right away with gpt sites or other digital side hustles that are more consistent. But we think applying to a few focus group websites is a good idea. After all, you never know which studies you'll get into. So, a big payday could be around the corner!

Want even more ideas to earn? Checkout :

• The Best Work From Phone Jobs .
• The Best Websites Like UserTesting .
• The Best Microtask Websites .

Tom is a full-time blogger and freelance writer with a passion for side hustling, passive income, and making money online. His work has appeared on dozens of personal finance websites like Money Crashers, The College Investor, Forbes, and more.

Tom also founded the blog This Online World - a finance site dedicated to helping people make money online - in 2018. After 6 years, that site merged with WebMonkey, with the goal of helping even more people earn their first dollar of online income.

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New Report: State of Connected Insights

A complete guide to online market research

Getting a clear picture of your market is crucial for business success. 

Online market research provides a variety of tools that make it easier to understand your audience and stay ahead of trends. 

For example, to better understand if a specific region is as receptive to a new drink flavor your brand recently released elsewhere, it would be helpful to conduct online market research by surveying consumers in that area. By gaining a better understanding of consumer receptiveness before bringing your product into their market, you can reduce risk and potentially increase its overall success.  

In this blog, I’ll walk through the different types of online market research, highlight their benefits and offer practical tips to help you make the most of these tools.

Online market research is the process of gathering data and insights about a target market, customer behavior, competitors and industry trends using digital tools and platforms. 

This form of research is conducted through the internet and uses various methods like surveys, social media analysis, website analytics and online focus groups.

Ultimately, online market research is a vital tool for businesses to understand their market, improve their offerings and make data-driven decisions. 

Now let’s dive into the advantages and disadvantages.

Cost-effective:

Online research eliminates the need for physical materials, travel or venue costs, making it much cheaper than traditional research methods.

Many online tools offer free, one-off or low-cost options, making it accessible to businesses of all sizes.

Speed and efficiency:

Data collection can be instantaneous, allowing businesses to gather insights and make decisions quickly.

Online surveys, for instance, can reach thousands of respondents in a matter of minutes, significantly speeding up the research process.

Wider reach and global access:

The internet allows businesses to access a global audience, making it easier to gather data from diverse demographics.

This is particularly advantageous for companies that operate internationally or are looking to expand into new markets.

Convenience and flexibility:

Respondents can participate at their own convenience, leading to potentially higher response rates.

Online tools offer flexibility in research methods, from surveys to social media analysis, allowing businesses to choose the most appropriate approach for their needs.

Better targeting and personalization:

Online tools enable businesses to precisely target specific customer segments, ensuring that the data collected is highly relevant.

Behavioral targeting and data analytics allow companies to gain deeper insights into specific customer preferences and behaviors.

Real-time data and continuous monitoring:

Online platforms, such as social media listening tools and website analytics, provide real-time insights.

This allows businesses to track trends, customer sentiment and market changes continuously, enabling more agile decision-making.

Scalability:

Online research can easily scale from small to large sample sizes without significant additional costs or logistical challenges.

Whether a business needs insights from hundreds or thousands of people, the process remains streamlined and efficient.

Environmental impact:

Conducting research online reduces the need for paper and other physical resources, making it a more sustainable option.

This can also resonate positively with environmentally conscious consumers.

Disadvantages

Limited representativeness: Not everyone has access to the internet, potentially excluding certain demographics and leading to biased results .

Data quality concerns: Without face-to-face interaction, it can be challenging to verify the authenticity of responses, and survey fatigue may affect data quality.

Tips for tackling data quality in market research

3. Privacy and security issues: Collecting personal data online raises concerns about data protection and compliance with regulations like GDPR. That’s why it’s crucial to stay on top of these regulations when conducting research. 

The advantages of online market research, particularly in terms of cost, speed, reach and flexibility, make it a powerful tool for businesses today. While there are some limitations, the benefits often outweigh the drawbacks, especially when businesses use online research for a more comprehensive understanding of their market.

There are various types of online market research methods that businesses can use to gather insights about their target market, competitors and industry trends. Each method serves a different purpose and can be used in different contexts. 

Here are several key types and who might typically use them:

1. Online surveys and questionnaires

Who: Product Managers, Market Researchers, Consumer Insights Specialists

All three may use surveys to gather customer feedback on new products or ads , understand customer satisfaction or track brand perception. Surveys are extremely helpful in making decisions about product or ad development and improvements.

2. Social media listening and analysis

Who: Social Media Managers, Brand Managers

Social media managers and brand managers monitor social media platforms to gauge public opinion, track brand mentions and respond to trends. This is especially useful for brands focusing on engagement and reputation management.

3. Website analytics

Who: Digital Marketers, E-commerce Managers

Digital marketers and e-commerce managers rely on website analytics to track visitor behavior, optimize conversion rates and measure the effectiveness of online campaigns. It's essential for those focused on driving website traffic and improving user experience.

4. Online focus groups

Who: Market Researchers, Brand Strategists

Market researchers and brand strategists use online focus groups to gain in-depth insights into customer attitudes and preferences. This method is beneficial for exploring new ideas or testing concepts before a full market launch.

5. Online panels

Who: Market Research Analysts, Consumer Insights Specialists

Analysts conducting ongoing studies use online panels to track consumer behavior over time. This method is valuable for brands looking to monitor changes in customer preferences or loyalty over extended periods.

6. Competitor analysis tools

Who: Competitive Intelligence Analysts, SEO/SEM Specialists

Competitive Intelligence Analysts and SEO/SEM specialists use these tools to track competitors' digital strategies. They focus on benchmarking performance, identifying market gaps and improving search engine rankings or advertising campaigns.

7. Online customer reviews and feedback

Who: Customer Experience Managers, Product Developers

Customer experience managers and product developers analyze online reviews to identify common customer pain points and areas for improvement. This data is critical for enhancing product quality and customer service.

8. Crowdsourcing

Who: Innovation Managers, Product Designers

Innovation managers and product designers use crowdsourcing platforms to gather ideas and feedback from a broad audience. This method is ideal for generating creative solutions or crowdsourcing opinions on new concepts.

9. Online experiments (A/B Testing)

Who: Digital Marketers, UX Designers

Marketers and UX designers use A/B testing to optimize website performance, email campaigns and online ads. They focus on improving user experience and maximizing conversion rates by testing different variations.

10. Behavioral tracking

Who: UX Researchers, Web Analysts

UX Researchers and Web Analysts use behavioral tracking tools like heatmaps to understand how users interact with a website or app. This method is valuable for identifying usability issues and improving overall site or app design.

11. Online marketplaces and sales data analysis

Who: E-commerce Managers, Retail Analysts

E-commerce managers and retail analysts analyze sales data from platforms like Amazon or Shopify to track product performance and identify trends. This method helps in optimizing product listings, pricing strategies and inventory management.

Here are a few additional tips to consider when using online market research that go beyond the basics:

1. Leverage multiple data sources for a holistic view

Don’t rely on a single method or tool for market research. Combining data from surveys at every stage of your production process will provide a more comprehensive understanding of your market. This approach helps you cross-validate findings and ensures that you are making well-rounded decisions.

2. Prioritize mobile-friendly research

Ensure that your surveys, forms and research tools are optimized for mobile devices. With a significant portion of users accessing the internet via smartphones, mobile-friendly research methods will help you reach a broader audience and improve participation rates.

3. Use data segmentation for deeper insights

Segment your data by different demographics (age, location, interests) to uncover more targeted insights. This will allow you to tailor your marketing strategies more effectively, addressing the specific needs and preferences of different customer groups.

4. Incorporate visuals to improve engagement

When conducting online surveys or focus groups, consider using visuals such as images, videos or infographics to make the process more engaging. Visual elements can help clarify questions, keep participants interested and lead to more thoughtful responses.

5. Stay updated on privacy regulations

As data privacy laws (e.g., GDPR, CCPA) continue to evolve, it’s crucial to stay informed and ensure that your online market research practices are compliant. Being transparent with participants about how their data will be used and protected builds trust and can improve participation rates.

By keeping these tips in mind, you can enhance the effectiveness of your online market research efforts and gain deeper, more actionable insights.

Online market research is a game-changer for businesses looking to better understand their market and make smarter decisions. 

With tools like surveys, social media monitoring and competitor analysis, you can gather the insights you need to stay ahead. But while the benefits are clear, it’s crucial to be aware of potential pitfalls like data quality and privacy concerns. 

When done right, online market research becomes a key driver of growth, helping you connect with your audience and adapt to market shifts with confidence.

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The market research industry is increasingly seeking online focus groups and interview recruiting services to facilitate virtual research activities. These providers play a crucial role in engaging participants for online studies, catering to the growing preference for flexible and cost-effective online data collection methods. Their expertise in recruiting qualified participants for virtual studies transcends geographic boundaries, reducing dependency on traditional face-to-face sessions.

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• → The 8 types of market research and ho...

The 8 types of market research and how to use them

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

Latest posts on Tips

Typeform    |    08.2024

Typeform    |    07.2024

“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”

Doesn’t sound too threatening if you’ve always been successful, right?

Continuing to do what you’ve always done means you’ll fall behind—and probably fade to darkness—to where all the forgotten brands go.

Take Kodak. They were a major player in photography for decades—remember? When digital photography boomed, Kodak kept doing what they always did. Their business floundered and people forgot about them. Well, everyone apart from Pitbull.

Now, look at Fujifilm, one of Kodak’s biggest competitors. They did the opposite and looked for ways to apply their expertise in film to the technology of the new millennium instead. Their company is still going strong.

The same goes for research. If you’re doing the same old types of market research, speaking to the same old people, and doing the same old tired surveys—you’re already behind.

How do you decide what kind of market research you need to do? It all comes down to what you need to know and what your business goals are.

In this article, we’ll explain the various types of market research you can use to solve issues and challenges in your business. We’ll throw you a freebie, too, and provide some market research tips about when to use each strategy.

Let’s get you ahead of the curve.

1. Brand research

Brand research helps with creating and managing a company’s brand, or identity. A company’s brand is the images, narratives, and characteristics people associate with it.

When to use it

Brand research can be used at every stage in a business’s lifecycle, from creation to new product launches and re-branding. There are at least seven types of brand research:

Brand advocacy: How many of your customers are willing to recommend your brand?

Brand awareness : Does your target market know who you are and consider you a serious option?

Brand loyalty: Are you retaining customers?

Brand penetration: What is the proportion of your target market using your brand?

Brand perception : What do people think of as your company’s identity or differentiating qualities?

Brand positioning: What is the best way to differentiate your brand from others in the consumer’s mind and articulate it in a way that resonates?

Brand value: How much are people willing to pay for an experience with your brand over another?

How to do it

A researcher will use several types of market research methods to assess your and your competitors’ strengths and weaknesses. Generally, they will conduct competitor research, both qualitative and quantitative, to get a picture of the overall marketplace. Focus groups and interviews can be used to learn about their emotions and associations with certain brands.

Market research surveys are useful to determine features and benefits that differentiate you from competitors . These are then translated into emotionally compelling consumer language.

2. Campaign effectiveness

This type of market research is designed to evaluate whether your advertising messages are reaching the right people and delivering the desired results. Successful campaign effectiveness research can help you sell more and reduce customer acquisition costs.

It’s estimated people see up to 5,000 advertising messages each day. That means attention is a scarce resource, so campaign effectiveness research should be used when you need to spend your advertising dollars effectively.

Campaign effectiveness research depends on which stage of the campaign you use it in (ideally, it’s all of them!). Quantitative research can be conducted to provide a picture of how your target market views advertising and address weaknesses in the advertising campaign.

3. Competitive analysis

Competitive analysis allows you to assess your competitors’ strengths and weaknesses in the marketplace, providing you with fuel to drive a competitive advantage.

No business exists in a vacuum—competitive analysis is an integral part of any business and market plan. Whether you’re just getting started, moving into a new market, or doing a health check of your business, a competitive analysis will be invaluable.

A researcher will typically choose a few of your main competitors and analyze things like their marketing strategy, customer perceptions, revenue or sales volume, and so on.

Secondary sources such as articles, references, and advertising are excellent sources of competitive information; however, primary research, such as mystery shopping and focus groups, can offer valuable information on customer service and current consumer opinions.

4. Consumer insights

Consumer insights research does more than tell you about who your customers are and what they do. It reveals why customers behave in certain ways and helps you leverage that to meet your business goals.

Knowing your customers deeply is integral to creating a strategic marketing plan. This type of market research can help you anticipate consumer needs, spark innovation, personalize your marketing, solve business challenges, and more.

Consumer insights research should be specific to your business—it’s about getting to know your target audience and customers. Various market research methods can be used, such as interviews, ethnography, survey research, social monitoring, and customer journey research.

Here are some of the characteristics you should understand through consumer insights research:

Purchase habits

Interests, hobbies, passions

Personal and professional information

How they consume media and advertising

5. Customer satisfaction research

Customer satisfaction research is a type of market research that measures customers’ experiences with products or services, specifically looking at how those meet, exceed, or fail to live up to their expectations.

Customer satisfaction is a strong indicator of customer retention and overall business performance. Successful customer satisfaction research should help you understand what your customers like, dislike, and feel needs improvement. You can use this type of market research to look at the quality and design of products, speed and timeliness of delivery, staff and service reliability, knowledge, and friendliness, market price, and value for money.

There are several ways to measure customer satisfaction, most commonly using surveys. An NPS or Voice of the Customer Survey can help you measure customer loyalty. Customer Effort Scoring measures how satisfied people are with customer service or problem resolution. CSAT is any survey that measures customer satisfaction , typically measured using Likert scale surveys . They can be conducted at different points in the customer experience, allowing deeper insight into that moment.

6. Customer segmentation research

Customer segmentation studies aim to divide markets or customers into smaller groups or personas with similar characteristics to enable targeted marketing. By understanding how people in each category behave, you can understand how each influences revenue.

Customer segmentation research is best used if you’re ready to give customers individualized experiences. Not every customer in your target market is the same. The more you understand each specific persona, the easier it is to focus on delivering personalized marketing, build loyal relations, price products effectively, and forecast how new products and services will perform in each segment.

Market researchers use four characteristics to segment customers.

Demographics: demographic information such as age, gender, family status, education, household income, occupation and so on

Geography: where people live, from cities and countries to whether they are city dwellers or suburbanites

Psychographics: socioeconomic status, class, lifestyle, personality traits, generation, interests, hobbies, etc.

Behavior: brand affinity, consumption and shopping habits, spending, etc.

A researcher will identify your current customers and collect data about them through various market research methods, such as surveys, database research, website analytics, interviews, and focus groups. The aim is to gather as much information as possible.

7. Product development

Market research for product development involves using customer knowledge to inform the entire process of creating or improving a product, service, or app and bringing it to market.

Innovation is hard work. A quick Google will tell you that 80–95% of new products fail every year. Conducting market research for product and app development helps minimize the risk of a new product or change going bust as it enters the market. There are three stages where you can use market research:

Conception: The moment you’re thinking about adding something new, market research can find market opportunities and provide insights into customer challenges or their jobs-to-be-done, so you can find a way to fill the gap.

Formation: Once you have an idea, market researchers can help you turn it into a concept that can be tested. You can learn more about strategizing pricing, testing advertising and packaging, value proposition, and so on.

Introduction: Market research can help you gauge attitudes toward the product once it’s in the market and adapt your messaging as it rolls out.

Keep making the product better or find opportunities to introduce it to new markets.

Product development research will utilize different market research methods, depending on the goal of the research. A researcher could present focus groups with product concepts and listen to their opinions, conduct interviews to learn more about their pain points, or perform user testing to see how they interact with an app or website.

8. Usability testing

Usability testing is concerned with understanding how customers use your products in real time. It can involve physical products, like a new blender, or digital products like a website or app.

Usability testing is helpful when you need to detect problems or bugs in early prototypes or beta versions before launching them. It typically costs far less to test a product or service beforehand than to pull a flawed product off the shelves or lose sales because of poor functionality.

There are several types of usability tests, which vary based on whether you’re testing a physical or digital product.

Journey testing involves observing the customer experience on an app or website and monitoring how they perform. This type of study can be done online

Eye tracking studies monitor where people’s eyes are drawn. Generally, they are conducted on websites and apps, but can also be done in stores to analyze where people look while shopping

Learn ability studies quantify the learning curve over time to see which problems people encounter after repeating the same task

Click tracking follows users’ activity on websites to evaluate the linking structure of a website

Checklist testing involves giving users tasks to perform and recording or asking them to review their experience

Combining types of market research with Typeform

When it comes to market research, you need to ask yourself what business challenge or question you’re trying to address. Then, select the appropriate methods and tools, such as market research automation , to simplify your process.From there, the world of useful data and actionable insights will open to you.

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We're Typeform - a team on a mission to transform data collection by bringing you refreshingly different forms.

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Gender Reveals in the Labor Market: Evidence on Gender Signaling and Statistical Discrimination in an Online Health Care Market

A recent approach to testing for customer statistical discrimination involves studying price gaps between sellers from different gender, race, or ethnic groups and how they evolve as buyers obtain more information about seller quality. We consider a similar setting, testing for statistical discrimination against female doctors in an online health care market. But we show that this kind of analysis does not provide evidence on statistical discrimination in this setting because doctors have a choice about how strongly to signal gender. We develop a new approach to identifying statistical discrimination using doctors’ choices about signaling their gender. We find evidence of statistical discrimination against female doctors in male-dominated fields, and against male doctors in female-dominated fields. In particular, female doctors mask gender more strongly initially in male-dominated fields, and male doctors do the same in female-dominated fields. But in both female- and male-dominated fields the gender gap in signaling decreases with number of customer reviews of doctors. More generally, our evidence indicates how, in some markets, sellers may be able to reduce statistical discrimination by masking their group membership.

We are grateful for helpful comments from Lorenzo Lagos, Matthew Pecenco, Yuan Tian, Yi Li, Lulu An, and conference and seminar participants at Brown University, East China Normal University, Peking University, Shandong University, Zhongnan University of Economics and Law, Zhejiang Gongshang University, the 2024 China BEEF International Workshop on Behavioral and Experimental Economics, and the 1st New Economy and New Employment Forum (2024). We thank Lulu An, Shuai Chen, Peiying Li, Jingtai Liu, Wanxin Liu, Yuhong Luo, Di Ma, Yunwei Wang, Ziyu Zhang, and especially Jingwen Xia for excellent research assistance. All remaining errors are those of the authors. Financial support from the Ministry of Education of China (Project No. 21YJA790059), the National Natural Science Foundation of China (Project Nos. 72273148, 72473010, and 72131003) and the National Program for Special Support of Top-notch Young Professionals is gratefully acknowledged. All authors made equal contributions. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

MARC RIS BibTeΧ

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• Food & Beverages
• Rice Vinegar Market

"Market Intelligence that Adds Flavour to Your Success"

Rice Vinegar Market Size, Share, and Industry Analysis, By Type (Red Rice, White Rice, Brown Rice, and Black Rice), By Nature (Organic and Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Online Channels, Specialty Stores, and Others), and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI110273 | Status : Ongoing

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KEY MARKET INSIGHTS

Segmentation.

Key Insights

• Overview of the Rice Vinegar Market
• Supply Chain and Regulatory Analysis
• Drivers, Restraints, and Opportunities
• Impact of COVID-19 on the Global Rice Vinegar Market
• Key Developments

Analysis by Type

Analysis by nature, analysis by distribution channel, regional analysis.

To gain extensive insights into the market, Request for Customization

Key Players Covered

Key industry developments.

• In September 2023, Momofuku Goods, a US-based supplier of noodles and sauces, raised USD 11.5 million in funding in order to speed up its nationwide distribution. The funding was led by Alliance Consumer Growth (ACG), a consumer-focused equity firm. It would help the company expand its product portfolio, including rice vinegar, noodles, and other products across the U.S.
• In July 2022, Ajinomoto Co., Inc.,  a Japanese multinational food and biotechnology corporation, launched a new drink made from rice vinegar, honey, and fruit extract in Vietnam.
• PUBLISHING STATUS: Ongoing
• BASE YEAR: 2023
• HISTORICAL DATA: 2019-2022

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Market Research Companies in Moscow

Are you searching for professional market research companies in Moscow? While it is important to acquire information on the market, consumer behavior and patterns, and the competitors, it is also important to know that every business is unique in its practices. Hence, you must work with top market research companies in Moscow that offer personalized services that can help you stay relevant in a competitive market. GoodFirms presents you with this list of marketing research firms in Moscow with proven experience to help your search for the right research partner. Please browse through this list to find the most well-researched material on premier firms and use it to hire the best market research agency in Moscow for your business today.

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Best Market Research Companies in Moscow | List of Marketing Research Firms Moscow

Bojole research

An innovative market research and data analytics company located in Moscow, Russia. We do full-service quantitative research for domestic and international clients, producing insightful and innovative reports. Our emphasis is on segmentation and new product ... read more about Bojole research

The DSM Group marketing agency constantly and continuously monitors the performance of key segments of the Russian pharmaceutical market. Thanks to the work of highly qualified specialists - pharmacists, marketing analysts - the company’s databases are ... read more about DSM Group

O+K Research

We carry out full service Ad-hoc research projects: Quantitative Research, Qualitative Research and Desk Research Our business lies in providing informational support for making managerial decisions We opened in 1999, and have been growing on ... read more about O+K Research

Marketing Research Agency INSIGHT MR conducts marketing research in all regions of Russia and the CIS countries. Through our partners, we conduct market research and sensory testing of products in European countries, the USA, and China. INSIGHT MR is ... read more about INSIGHT MR

Online Market Intelligence (OMI)

Online Market Intelligence (OMI) provides high quality online research in Russia, Ukraine, Belarus, Kazakhstan. With OMI online panels you can access over 1m+ consumers, 105k vehicle owners, 8k IT professionals, and over 95k Physicians, recruited ... read more about Online Market Intelligence (OMI)

   Romir " - the largest private research holding , specializing in large-scale marketing, cross-media, social and socio-economic studies, conducting exit polls, advanced retail audits, the GRI . The holding has been progressively and successfully developing for 33 years, the first structure was ... read more about Romir

Mix Research

Mix Research is a full service independent Russian market research agency. Our management team has been working in the market research field for about fifteen years. As an independent company Mix Research has been providing ... read more about Mix Research

Awara Marketing

Awara Marketing is a unique service provider of marketing solutions and services for any business that wants to enter a new market or industry in order to sell well targeted products or services. Awara Marketing's ... read more about Awara Marketing

CROS was established in 1995 and lists among the world’s top PR consultancies, (according to authoritative PR industry publications 'PRWeek' and 'The Holmes Report'). In 2019 CROS was named Russia and CIS Consultancy of the Year (The Holmes Report's ... read more about CROS

Topface Media

Topface Media is an online reputation management agency that helps brands monitor and control their reputation, ratings, and customer experience in the Russian market. We do social listening, handle comments, reviews and feedback, work with ... read more about Topface Media

Smartiee is an international marketing agency based in Europe. Whether it's about building a new brand, refreshing or pivoting the existing brand, packaging the services, we support you using conventional and digital instruments.

SEO-Online is engaged not only in promoting sites in search engines and social networks, but also develops sites of any complexity. For each of our clients who ordered website optimization and development, our specialists will ... read more about SEO Online

WinWin Agency

MOBILE APP PROMOTION IN CHINA China is the largest market for mobile apps and games in the world. We offer an adequate scaling of products: half of all visits to app stores are made from China. ... read more about WinWin Agency

Who are we? We are a digital marketing agency providing a wide range of services in the field of Internet marketing We - help companies achieve sales growth using a wide range of Internet marketing ... read more about Apri.group

SMM Promotion

SMM (SMM) promotion in social networks from the Moscow studio "SMM-AGENTSTVO" offers a full range of services for the promotion and branding of your business in all networks. Each project is special and unique for ... read more about SMM Promotion

AVS Digital Group

We are ready to provide a wide range of marketing survices and bring more clients to YOUR COMPANY! Success of our clinets it is our personal success.

WEBSITES DEVELOPMENT: Large companies and small enterprises cooperate with us because: ✔    Our company is in the TOP 100 website developers in Russia - according to the "Runet Rating" ✔    We have many AWARDS in design and ... read more about Nextec

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2025 Civil War History Research Fellowship

In 2025, the Shenandoah Valley Battlefields Foundation will host either one research fellow for a one or two week session, or two fellows for one week sessions. Each fellowship provides $1,250 ( per one week session) to support the cost of travel and per diem expenses for researchers to use the Foundation’s John “Jack” Ackerly III Memorial Library at the Foundation’s headquarters in New Market, Virginia, for a period of at least five consecutive days per session.

The fellowships are open to graduate students, academics, teachers, museum professionals, and independent scholars whose research interests may benefit from the Foundation’s holdings, collections and historic sites.

The Foundation’s library collections include approximately 5,000 Civil War books, including complete sets of The Official Records of the War of the Rebellion, The Official Records of the Union and Confederate Navies in the War of the Rebellion, the Roster of Union Soldiers 1861-1865, the Confederate State Rosters, The Military Order of the Loyal Legion of the United States, the Virginia Regimental Series, the Confederate Veteran , the Southern Historical Society Papers, Battles and Leaders of the Civil War, and many more.

The collection also includes more than 3,000 catalogued Civil War periodicals and magazines, and a growing collection of primary documents and archival materials. The extensive collection of original artifacts at the Foundation’s historic sites and museums at New Market, Winchester and Port Republic are also available for review and examination. Fellows will have access to multiple Civil War battlefields throughout the Valley that are owned, preserved and interpreted by the Foundation.

Fellowships will be awarded to applicants focusing on the American Civil War era in the Shenandoah Valley , broadly conceived, and whose topics match the Foundation’s collections. The Library’s holdings can be accessed at https: //www.shenandoahatwar.org/library-database.      

Recipients will be required to complete their fellowship research within a period of one year from the date of the award. Fellows will be asked to make an evening presentation to the public during residence and to summarize their research project and findings in writing. These findings will be submitted to the Foundation’s Education Committee.

Awardees while in residence at the Library will be provided with lodging, a photocopy allowance, technical support, and collection orientation.

Applicants should send a resume or C.V., a cover letter describing their research project and how the Library and the Foundation’s related holdings and collections would benefit their work to the Foundation by December 1, 2024.

Shenandoah Valley Battlefields Foundation

Education Committee

New Market, VA 22844

540-740-4545