market research assistant job description

Market Research Assistant Job Description, Key Duties and Responsibilities

This post provides detailed information on the market research assistant job description, including the key duties, tasks, and responsibilities they commonly perform.

It also highlights the major requirements you may be expected to fulfill to be hired for the market research assistant role by most employments/recruiters.

What Does a Research Assistant Do?

A market research assistant is part of the team responsible for selecting those recruited to take part in a company’s marketing survey based on defined criteria or project objectives.

The market research assistant job description involves contacting potential survey participants and introducing and explaining the survey’s study objectives and protocol to them, to get them to be part of it.

It also entails arranging interviews and developing interview schedules.

Research assistants ensure completeness and accuracy of information by reviewing project deliverables.

They are also responsible for following up with survey participants to clarify data collected or resolve problems and assist in coding of open-ended survey responses.

The duties that market research assistants perform also involve monitoring and forecasting marketing and sales trends and developing surveys and tabulating results.

They also entail devising and evaluating effective methods of collating data, including questionnaires, surveys, and opinion polls.

It is also their responsibility to measure how impactful marketing programs and strategies are, as well as compile data on market conditions, competitors, and consumers.

The market research assistant work description also entails preparing reports of what was discovered on surveys, applying relevant software tools in generating graphs and charts to effectively illustrate data.

It may also involve working with research analysts, monitoring company’s stocks and following industry news.

Keeping tab on price and volume action and looking for earnings trends is also a part of the research assistant’s duties.  

They may also be charged with writing articles and reports on stocks and posting them to websites.  

Market Research Assistant Job Description Sample/Example/Template

The market research assistant job description consists of the following duties, tasks, and responsibilities:

• Keeps files organized, on time and accurately
• Provides guidance to staff at the facility’s marketing firm in advance of the research
• Handles requests for information from clients and prospects, double-checking accuracy and completeness in advance of release to the client
• Reviews communications documents, such as contracts, forms and briefs with clients’ representatives to ensure accuracy and completeness, and that applicable deadlines are met
• Completes or assists in completing administrative tasks as requested or directed by supervisor or consultant partner
• Provides technical advice by phone or correspondence relating to issues relating to advertising or research techniques with clients, prospects, project teams, and third parties
• Provides information and explanation and advice not only on advertising or research techniques but also on related subjects, as requested
• Maintains database of client contacts, including name, address, phone number, company name and email address
• Manages database of client contacts
• Informs clients about services provided by the facility as requested
• Prepares and/or participates in meetings with clients to discuss vulnerabilities in their target markets (research topics)
• Prepares reports dealing with findings resulting from research projects or reviews of coverage trends or performance in media outlets (including print, radio, TV and online)
• Prepares presentations and material for conferences, seminars, workshops and other related events, whether conducted in-house or by third parties
• Monitors client operations to ensure compliance with clients’ production requirements for relevant media outlets
• Analyzes daily newspaper circulation figures of selected clients
• Analyzes daily television ratings/ratings figures for programs shown by selected clients.

Market Research Assistant Job Description for Resume

If you have worked before as a market research assistant or are presently working in that role and are making a new resume or CV, then you can apply the sample job description template provided above in making a compelling Professional Experience section.

You can express the duties and responsibilities that you have performed or are currently performing as a market research assistant in your resume’s Professional Experience by utilizing the ones in the above sample market research assistant job description.

This will show to the recruiter/employer that you have been effective working as a market research assistant, which can greatly boost your chances of being hired, especially if the new job that you are seeking requires someone with some market research assistant work experience.

Market Research Assistant Requirements: Skills, Abilities, and Knowledge for Career Success

Here are major requirements you may be expected to fulfill to be hired for the market research assistant role:

• A Bachelor’s degree in business, economics, statistics, mathematics or other relevant field, and a background in research equipment and practices
• Working knowledge of quantitative research methods to survey target market segments
• Experience with computer database systems for entering information and for calculating formulas is preferred and training on spreadsheet software is also helpful
• Previous supervisory experience may be required as well
• Knowledge of marketing and statistical analysis software, including SPSS, Crystal Reports and similar systems
• Several years of experience in market analysis or research
• Knowledge of relevant international and national television rating systems for broadcasting stations
• Excellent written and oral communication skills and previous experience with public speaking at group functions, such as presentations
• Knowledge of advertising techniques and media buying methods.

Market Research Assistant Salary

According to Glassdoor, the national average compensation for a research assistant in the United States is $39,501 per year.

A market research assistant is important to the marketing or research departments, or any department of a company.

They work with clients and prospects, and manage the company’s own contacts. They also help in managing data.

They are responsible for monitoring TV and media ratings, analyzing audience trends and selecting research topics.

A research assistant should know how to use specific software programs that can help in their job functions, as well as have knowledge of statistical analysis so as to monitor performances in different media outlets such as TV and newspaper.

This post is useful to individuals interested in the market research assistant career. They will be able to learn all they need to know about the duties and responsibilities of a market research assistant and so be able to decide if it’s the right career for them.

It is also useful to recruiters/employers in making an effective job description for the market research assistant position in their companies, for use in hiring competent people for the job.

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Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

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This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

• Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field

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Market Research Assistant

Job description overview.

A Market Research Assistant is a vital member of the marketing team. As the name suggests, their main responsibility is to collect and analyze data related to market trends, customer behavior, and competitor activity. This information helps the company make informed decisions on product development, pricing, and advertising strategies. 

Some of the typical tasks a Market Research Assistant performs include surveys, focus groups, and data analysis. They may also assist in creating reports and presentations for various departments within the company. This job requires strong organizational and communication skills, as well as proficiency in using research tools and software. 

To qualify for this role, a bachelor's degree in marketing, business, or a related field is usually required. Some experience in marketing research would also be beneficial. A Market Research Assistant job description emphasizes the importance of being detail-oriented, flexible, and proactive. If you enjoy solving puzzles and want to help companies stay competitive and relevant, this may be the ideal career for you.

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Table of contents, job duties and responsibilities.

• Assist in collecting and analyzing data on market trends and consumer behavior
• Conduct research using various methods, including surveys, focus groups, and online research tools
• Organize and maintain databases of market research findings and results
• Collaborate with other team members to develop and implement marketing strategies based on research insights
• Prepare reports and presentations summarizing research findings and recommendations for action
• Monitor and track competitor activity and industry trends to identify new opportunities or potential threats
• Participate in brainstorming sessions to generate new ideas for products, services, and marketing campaigns
• Ensure confidentiality and accuracy of all market research data and information
• Support the overall marketing team in achieving business goals and objectives.

Experience and Education Requirements

To become a Market Research Assistant, you will usually need a Bachelor's degree in marketing or a related field. It’s also helpful to have some experience in gathering information, analyzing data and conducting surveys. You may be required to have some knowledge of statistics, mathematics, and computer software like Excel and SPSS. In addition to educational qualifications, employers typically prefer candidates with good communication skills, attention to detail and critical thinking skills. Entry-level positions may not require much experience, but you should be willing to learn and adapt to the company's expectations. As you gain more knowledge and experience, further career advancement opportunities become available.

Salary Range

A Market Research Assistant in the marketing industry typically earns an average salary of $44,000 per year in the United States . However, the salary range can vary greatly depending on factors such as industry, location, and years of experience. In some cities like New York, the expected salary range for a Market Research Assistant is higher, averaging around $52,000 per year, while in smaller cities like St. Louis, it can be lower, averaging around $39,000 per year *. 

In other countries, such as Canada, the expected salary range for a Market Research Assistant is similar to the United States, averaging around CAD$47,000 per year . In the United Kingdom, the average salary for a Market Research Assistant is £22,308 per year *.

*Payscale.com

**ZipRecruiter.com

***PayScale.com

****Glasgow Caledonian University

Career Outlook

If you're thinking of becoming a Market Research Assistant, good news awaits you! According to the Bureau of Labor Statistics, the job outlook for market research analysts and assistants is growing at a faster rate than average, with a projected 18% growth by 2029. With the increasing demand for data-driven businesses, companies need to collect and analyze data to stay ahead of the competition. Therefore, the need for market research assistants in the marketing industry will be expected to rise. Moreover, as digitization continues, organizations will require research assistants to examine data on e-commerce transactions, social media behaviors, and online consumers continually. Therefore, a career as a Marketing Research Assistant offers a promising future.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Assistant actually do?

A: A Market Research Assistant collects and analyzes data about consumer behavior, market trends, and competitor activity, to help companies make informed decisions about their products, services, and marketing campaigns.

Q: What kind of skills do I need to become a Market Research Assistant?

A: You should have strong analytical, critical thinking, and problem-solving skills, as well as good communication, organization, and attention to detail.

Q: What kind of tools and software do Market Research Assistants use?

A: You may use a variety of tools and software like spreadsheets, databases, statistics software, survey software, and other data visualization tools.

Q: What kind of companies hire Market Research Assistants?

A: Market Research Assistants are employed by a range of companies in various industries, including hospitality, healthcare, retail, manufacturing, and technology.

Q: What kind of career growth opportunities are there for Market Research Assistants?

A: With experience, Market Research Assistants can move on to roles like Market Research Analyst, Senior Research Analyst, Data Analyst, or Market Research Manager. Additionally, the marketing field offers many opportunities for growth and advancement.

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Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

• The role of a market research analyst, including key responsibilities and requirements
• Essential skills and experience for success in this field
• Job outlook and earning potential for market research analysts
• Tips for breaking into the field and advancing your career
• Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

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Market Research Assistant

Find out how to become a market research assistant and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

The current average salary of an Market Research Assistant is $96,300 annually

What does a Market Research Assistant do?

Market research assistants are responsible for a range of tasks related to advertising and sales. They usually work with a marketing manager. 

Read more about the marketing industry.

What are the key skills of a Market Research Assistant?

Market research assistants support business growth by undertaking research into sales-related factors such as product mix, pricing and competitor activity.

• Undertaking detailed research as directed by marketing managers
• Preparing research documentation and dealing with logistics
• Communicating with a range of stakeholders and outside organisations
• Handling correspondence related to a variety of projects
• Analysing both quantitative and qualitative data
• Collaborating with team members as directed

How to become a Market Research Assistant

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Working as a market research analyst gives you the opportunity to use your organisational skills whilst analysing data and solving problems. Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

• Bachelors degree in market research or related (essential).
• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics, and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases, and statistical packages.

Related Articles:

Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

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What does a Market Research Assistant do?

A market research assistant works directly with a marketing manager to deal with tasks related to advertising and sales. In an organization, a market research assistant will conduct detailed research as directed by the marketing manager, analyze the data collected, determine marketing opportunities and problems, handle correspondence for the different projects, communicate with stakeholders, deal with logistics, prepare documentation for research, and generally evaluate marketing actions.

• Responsibilities
• Skills And Traits
• Comparisions
• Types of Market Research Assistant

Market research assistant responsibilities

A market research assistant plays a significant role in gathering and analyzing data to support marketing strategies. They conduct interviews, surveys, and research to understand consumer behavior and market trends. Their responsibilities also include preparing reports, managing databases, and collaborating with team members to improve marketing operations. As Dr. Claire Gilliland PhD from Furman University states, "The skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field." This highlights the importance of a market research assistant's ability to analyze and interpret data in a way that benefits their specific field.

Here are examples of responsibilities from real market research assistant resumes:

• Manage existing client relationships and provide support during origination process which improve overall customer relations.
• Prepare professional quality written reports and PowerPoint presentations.
• Represent major investment banks as issuers and underwriters of domestic and cross-border securitization transactions, focusing primarily on mortgage-backed securities.
• Utilize enhanced firm-specific software in conjunction with MATLAB to simulate industry-standard figures.

Market research assistant skills and personality traits

We calculated that 10 % of Market Research Assistants are proficient in Market Research , Real Estate , and Expense Reports . They’re also known for soft skills such as Analytical skills , Communication skills , and Detail oriented .

We break down the percentage of Market Research Assistants that have these skills listed on their resume here:

Research assistant for the information technology department at Management Information Systems, conducted market research interviews for high-tech industry.

Participated in research projects and/or pilot programs to assist in improving current and future real estate marketing operations.

Complete recaps, expense reports, and time sheets after each promotion.

Analyzed and communicated research findings through presentations in PowerPoint and Word.

Conducted one-on-one interviews for data collection purposes.

Assisted two distinguished marketing professors with social media listening research and market analysis for the 2012 presidential election.

"market research," "real estate," and "expense reports" are among the most common skills that market research assistants use at work. You can find even more market research assistant responsibilities below, including:

Analytical skills. One of the key soft skills for a market research assistant to have is analytical skills. You can see how this relates to what market research assistants do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a market research assistant resume shows how market research assistants use analytical skills: "mastered database administration skills to support data collection and management activities. "

Communication skills. Many market research assistant duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a market research assistant will need this skill often in their role. This resume example is just one of many ways market research assistant responsibilities rely on communication skills: "designed presentations to aid oncology and pathology research facilities facilitated communications for data collection"

Detail oriented. This is an important skill for market research assistants to perform their duties. For an example of how market research assistant responsibilities depend on this skill, consider that "market research analysts must pay attention to minutiae to evaluate data." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a market research assistant: "completed detailed fnancial statement analyses and market research. ".

Most common market research assistant skills

The three companies that hire the most market research assistants are:

• Hilltop Holdings 2 market research assistants jobs
• American Campus Communities 2 market research assistants jobs
• Johns Hopkins University 2 market research assistants jobs

Choose from 10+ customizable market research assistant resume templates

Compare different market research assistants

Market research assistant vs. marketing internship.

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

These skill sets are where the common ground ends though. The responsibilities of a market research assistant are more likely to require skills like "transferring calls," "real estate," "expense reports," and "data collection." On the other hand, a job as a marketing internship requires skills like "digital marketing," "marketing campaigns," "twitter," and "instagram." As you can see, what employees do in each career varies considerably.

Market research assistant vs. Market analyst internship

When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects. There are also instances where they can attend meetings, participate in social media handling, and even share marketing insights. Furthermore, as an intern, it is essential to learn and adhere to the company's policies and regulations.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that market research assistant responsibilities requires skills like "transferring calls," "real estate," "expense reports," and "travel arrangements." But a market analyst internship might use other skills in their typical duties, such as, "data entry," "financial models," "capital markets," and "project management."

Market research assistant vs. Research leader

Research Leaders are academicians who oversee a group of researchers conducting a study. They are usually well-known researchers in their field of study or area of interest. They manage the group throughout the whole research process. They may orient them at the start of the engagement to ensure that everyone is on the same page. Research Leaders direct the group in identifying the resources needed, finding these resources, and eventually managing them. They also guide the team in conducting the research properly by providing strategic direction, sharing techniques, and helping them analyze the gathered data. With their experience in the field, Research Leaders usually provide frameworks that the team may work within.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market research assistant resumes include skills like "transferring calls," "real estate," "expense reports," and "market analysis," whereas a research leader is more likely to list skills in "python," "human centered design," "research methods," and "user experience. "

Market research assistant vs. Research internship

A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.

Even though a few skill sets overlap between market research assistants and research interns, there are some differences that are important to note. For one, a market research assistant might have more use for skills like "transferring calls," "real estate," "expense reports," and "market analysis." Meanwhile, some responsibilities of research interns require skills like "python," "c++," "research intern," and "java. "

Types of market research assistant

Research analyst, market researcher, research consultant, market analyst, data research analyst, marketing research analyst.

Updated June 25, 2024

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What does a Market Research Assistant do?

Published November 1, 2022 3 min read

A market research assistant helps companies understand what products or services people want, how much they are willing to pay, and what factors influence their buying decisions. They design and conduct surveys, analyze data, and prepare reports.

Market Research Assistant job duties include:

• Conducting market research and analysis to support marketing initiatives
• Identifying target markets and developing marketing strategies
• Planning and conducting surveys (online, mail, telephone, or in-person)
• Collecting and analyzing data from multiple sources
• Interpreting data and preparing reports
• Presenting findings to clients or company executives
• Developing marketing materials such as questionnaires, brochures, or presentations
• Coordinating research projects from start to finish
• Managing databases of customer information
• Assisting with the development of marketing plans

Market Research Assistant Job Requirements

There are no formal education requirements for a market research assistant, although a bachelor's degree in marketing, business, economics, or a related field is often preferred. Certification is not required, but completing a professional certification program can be beneficial. Experience is also helpful, and many market research assistants have previous experience working in customer service, sales, or market research.

Market Research Assistant Skills

• Communication
• Organization
• Time Management
• Data Analysis
• Critical Thinking
• Microsoft Office
• Google Docs

Related : Top Market Research Assistant Skills: Definition and Examples

How to become a Market Research Assistant

A market research assistant is someone who helps to gather and analyze data about consumers and markets. Market research assistants work in a variety of industries, including advertising, market research, and public opinion polling. There are many ways to become a market research assistant. Some people start their careers as entry-level researchers or analysts, while others may have previous experience working in customer service or marketing.

Most market research assistants have at least a bachelor’s degree in market research, statistics, or a related field. Many employers also prefer candidates who have some experience working with market research software and tools. To get started in this career, it is helpful to build a strong portfolio of previous work and to network with professionals in the industry.

There are many different types of market research projects that assistants can work on. Some common tasks include conducting surveys, analyzing data, and creating reports. Market research assistants may also be responsible for managing databases, developing marketing materials, and coordinating fieldwork. With experience, market research assistants may move into supervisory or management positions.

Related : Market Research Assistant Resume Example

Related : Market Research Assistant Interview Questions (With Example Answers)

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Brenna Goyette

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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Market Research Job Description

Market research duties & responsibilities.

To write an effective market research job description, begin by listing detailed duties, responsibilities and expectations. We have included market research job description templates that you can modify and use.

Sample responsibilities for this position include:

Market Research Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research

List any licenses or certifications required by the position: CPM, SPSS, SAS, PMP, BHBIA, ESRI, MACC, AER, LEED, CT

Education for Market Research

Typically a job would require a certain level of education.

Employers hiring for the market research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, Statistics, Psychology, Social Sciences, Education, MBA, Mathematics, Business/Administration

Skills for Market Research

Desired skills for market research include:

Desired experience for market research includes:

Market Research Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Forecast and track marketing and sales trends
• Work closely with sales and marketing, developing consultative relationships with this staff and strategic plans
• Interpreting what the data means, forecasting future trends and providing regular reporting of findings and recommendations
• Applying qualitative and quantitative techniques to gather and interpreting the data to produce substantiated recommendations
• Utilize various research databases to provide national and market-level quantitative and qualitative data for client pitches
• Create national and local market-level based data driven presentations that meet the client’s objectives
• Defines and prioritizes appropriate and necessary sales learning services with dealers and districts based on annual business planning cycle
• Determine learning activities that best serve dealer/district business goals
• Develop planning actions plus subsequent advertising and training programs that directly impact meeting sales forecast
• Assist in execution of planned learning and training activities
• Familiar with programming and fielding online surveys using softwares such as Confirmit, Vovici, SurveyMonkey, Qualtrics
• Bachelor’s degree in a quantitative field of study
• Some writing experience
• At least 5 years of experience in Market Research vendor management (RFP development, vendor vetting, contract management, project management, post mortem, qualitative, quantitative, competitive)
• At least 5 years of experience in design of research, execution of research, and dissemination of find
• At least 5 years of survey and question development (survey design, question development, survey coding)
• Communicate with and coordinate product group and internal support resources to meet field driven product/skills training, dealer sales career development, and overall planning support
• Analyze and critique post program results to determine if goals were met
• Work as a team with dealer and field personnel to gain maximum benefit from company resources
• Direct marketing services at dealer level to support business unit/dealer/district specified learning programs
• Review benefits from focused approach
• Understand the scope, functionality, and availability of market and product research tools and research reports
• Identify and track meaningful market and product trends occurring in the investment management marketplace
• Execute and summarize research surveys of institutional sales force and client-facing portfolio specialists to systematically gather market intelligence
• Communicate effectively to various types of audiences, through both verbal and written means
• Develop reports and informational decks based on third-party sources and/or original research conducted that display and understanding of underlying content, recognition of target audience, and awareness of timetables
• Creatively designs and develops new tools, methodologies and approaches for analysis and data management, in support of clients, with an eye for re-use and/or expansion
• Familiar with statistical or crosstabulation software application
• Master’s Degree preferably in Market Research, Business, Marketing or Communications
• Be enrolled in a four year accredited university in commutable proximity to our NYC office
• Technical knowledge of game development is a plus
• Bachelors or Master Degree in related field – MBA, Math/Statistics, Marketing, Marketing Research
• Prepare sales deck slides for sales pitches
• Direct, design, implement, and analyze quantitative market research projects
• Collect and analyze data using basic research techniques
• Deliver insights from survey data that impact the success of your client's business
• Build client relationships as a "trusted advisor" in order to solve critical business problems
• Strategically suggest research solutions and studies to further client success
• Consultatively deliver against client key performance indicators
• Manage and influence across internal and external clients
• A minimum of 2 - 3 years in a quantitative research role
• A flair for building new relationships and nurturing existing relationships with internal and external clients
• Be able to translate complex information into presentable results to client
• 3 years' experience in Market Research using qualitative and quantitative methods, preferable for a multinational company
• Knowledge of competitive and Market Analysis tools and statistics
• Available to work 40 hours a week for 6 months, start date ASAP, post grads and December grads will be considered
• Bachelor's or Advanced Degree in Business, Mathematics, and/or a related field
• Solid analytic and critical thinking skills
• Analyzes data and recommends specific actions based on findings
• Examines and analyzes statistical data to forecast future marketing trends
• Collects data on consumer preferences and buying habits
• Prepares and presents reports and graphic illustrations of findings
• Act as market intelligence advisor to a wide variety of internal business clients, including Product Management, Marketing, Recruitment, Student Experience, Academic Leadership, and Senior Management to interpret research findings in the context of critical business needs and to apply this knowledge in developing and improving business strategy
• Support all phases of research projects including consulting with internal clients to identify research questions, recommending methodological approach, evaluating internal and external resource options, managing project execution and results analysis, developing presentations, and disseminating results to business teams
• Support a team of diverse clients and research vendors
• Work on research projects from initial idea/concept to implementation
• Participate in innovation and process improvement efforts within the Market & Business Insights (MBI) team
• Assist in managing department and project budgets
• Bachelor Degree in Marketing, Business, Advertising, Psychology or related field
• 2-3 years working experience in Market Research using primary research surveys, secondary and/or syndicated data
• 2-3 years of experience with key Media analytics tools, such as Nielsen, MRI, Kantar, comScore, Scarborough, Omniture/Adobe and/or other specialized tools
• Experience in the media industry, such as working with or for a media company, consulting firm, an ad agency or a market/media research company is preferred, but not required
• Minimum of a Bachelor's Degree in Business (Marketing) or Educational (Instructional Design), with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
• Proven competency in launching and delivering multiple learning projects/programs
• Apply various Market Strategies methodologies to research projects
• Demonstrate understanding of survey sampling concepts, their impact, and use
• Draft questionnaires using Market Strategies’ preferred questionnaire writing processes
• Use Market Strategies tools and/or technology to format survey and prepare for programming
• Monitor the quality of the data and discard non qualified respondents (set and apply strike criteria)
• Perform phases of the data analysis plan using necessary tools with guidance from experienced Analyst team members
• Analyze research results and create graphical displays to convey the implications of the data
• Extract qualitative findings from transcripts or summaries of Focus Groups/IDIs
• Complete in-depth interviews (IDIs) or assist with Focus Groups
• Share insight research across director teams within CMI, including Wireless, Wireline (TV/Broadband), New Product, and Total Experience/Shopper teams
• Completion of a Bachelor’s degree – preferably in Mathematics, Finance, Economics, Marketing, Statistics, Computer Science or a related field – is required
• Approximately three to five years of experience in the financial services industry is necessary to successfully perform the responsibilities of this position
• Must possess keen analytical skills which are required for reviewing market information, interpreting results, and identifying the most relevant details
• Effective verbal and written communication is required
• Must be capable of working with data, visualizing an output, and executing efficiently and clearly from model to distributed report
• Experience in working with institutional and/or retail investment products and related marketing research databases/ software systems is strongly preferred

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Market Research Assistant

Job overview.

Market research assistants collect and look at information that will help companies to make decisions about their products and services.   Market research assistants may study the wants and needs of people and how to influence them.  They may create surveys to collect information and opinions from different groups of people.  This type of information is usually collected through telephone, mail, or one-on-one surveys as well as the Internet.  Market research assistants often give reports on what they learn and what it means to their company.  Education required for this position is typically a four-year Bachelor’s degree or a Master’s degree.

Market Research Analyst Job Description Template

A market research analyst is the “ears” of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.

Trusted by leading brands and startups

In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

Work cross-functionally to build relevant primary research collection tools for customers

• Consumers: Demographics, buying habits, needs, and price points
• Competitors: Pricing structures, current tactics, and sales channels

Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

Consistently exercise independent judgement and discretion in research matters

• Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

Deploy statistical modeling techniques to analyze data and forecast future trends

Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

Attend {{weekly sales meetings}} and present your research

Build out internal communication channels to keep the wider business updated with market news

Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

2-5 years of direct experience within similar roles

• Statistical software packages: {{SPSS, SAS, R or Stata}}
• Database manipulation {{SQL}} and CRM management
• Advanced data visualization methods: {{Tableau, Business Objects}}

A natural curiosity and a “big picture” mentality

Excellent spoken and written communication and the tenacity to hold an argument

• Ability to collaborate cross-functionally, with people of all levels

Recent Market Research Analyst Articles by Toptal Finance Experts

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Hard Seltzer Industry: Unlikely to Fizzle Out

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How to hire market research analysts.

Market research analysts are skilled at ascertaining who will buy your company’s products or services. This guide to hiring a market research analyst features interview questions and answers, as well as best practices to help you identify the top candidates for your company.

Hire a Top Market Research Analyst Now

Top companies, startups, management consulting, and private equity firms hire freelance Marketing Research consultants from Toptal for their most strategic marketing research initiatives.

Marcello Sasso

Marcello has 24 years of experience in market research and strategic planning. He has helped Forbes Top 50 companies make more informed decisions concerning CX/UX, new product development, branding, and go-to-market strategies. He also has a global background and extensive multinational market research experience. Marcello enjoys freelancing as it allows him to serve different industries and provide diversified expertise.

Alex is a business intelligence and customer insight expert who helped raise over $200 million in funding as VP of marketing and sales at a venture-backed startup which eventually went public. He has broad experience developing business plans, market research, product development and deployment in mobile telecoms, advertising, and digital collaboration platforms. Alex loves freelancing because of the freedom and opportunity to cooperate on exciting projects worldwide and across industries.

Vincent Grandjean

Vincent has experience as a management consultant, entrepreneur, and general manager. After his first assignments in Europe, he gained extensive knowledge of emerging markets in North Africa and the Middle East. His primary skills include market research, market entry strategy, business planning, organization restructuring, controlling, and performance management. Vincent has carried out projects in numerous contexts but specializes in consumer packaged goods (CPG) and industrial sectors.

Discover More Market Research Analysts in the Toptal Network

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Market Research Analyst Job Description

A template to quickly document the role and responsibilities for this position.

• Estimated time required: 2 hours
• Skills required: Business writing

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Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.

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Market Research Assistant Job Description

Market research assistant job description template.

Our company is looking for a Market Research Assistant to join our team.

Responsibilities:

• Assist in conducting quantitative and qualitative research, including writing surveys and conducting phone interviews;
• Participating in client meetings and new client onboarding;
• Writing, formatting, and editing copy for reports, white papers, surveys, email communications, and the company website;
• Assisting with pie charts and spreadsheets in Excel;
• Assisting with PowerPoint presentations;
• Interview Notes;
• On-line Research.

Requirements:

• Enthusiasm for learning;
• Advanced PowerPoint and Excel skills;
• Individuals who crave intellectual challenges;
• Strong emphasis on professionalism;
• Financial industry experience is a plus;
• Proficient in MSOffice;
• Quality work that incorporates creativity, organization, and outstanding communication;
• 1-3 years of work experience;
• Knowledge of the association industry or eagerness to learn about it;
• Ability to work independently and thrive in a small, innovative, collaborative, and professional environment;
• Bachelor’s degree or equivalent experience;
• Strong working knowledge of Microsoft Excel, Word, and PowerPoint;
• Strong organizational skills;
• Strong written and communication skills;
• College degree preferred.

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• Resume and Cover Letter
• Research Assistant Job...

Research Assistant Job Description: All Key Roles & Duties

6 min read · Updated on June 03, 2024

When you want to land a Research Assistant job, the job description is your best friend.

In order to ensure your professional resume will support your goals, use this Research Assistant job description to inform what you should highlight on your resume.

By reviewing job description roles and duties, you'll be able to identify what technical and soft skills , credentials, and work experience matter most to an employer in your target field.

Research Assistant Job Description

Participate in the design, administration, and monitoring of clinical trials. Analyze and evaluate clinical data gathered during research. Ensure compliance with protocol and overall clinical objectives.

May require a BS, RN, or BSN degree or equivalent and 0-3 years of experience in the field or in a related area. Knowledge of FDA regulatory requirements is required. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Rely on instructions and pre-established guidelines to perform the functions of the job. Work under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a supervisor or manager.

Responsibilities:

Conduct literature reviews

Collect and analyze data

Prepare materials for submission to granting agencies and foundations

Prepare interview questions

Recruit and/or interview subjects

Maintain accurate records of interviews, safeguarding the confidentiality of subjects as necessary

Summarize interviews

Provide ready access to all experimental data for the faculty researcher and/or supervisor

Request or acquire equipment or supplies necessary for the project

Manage and respond to project-related email

Prepare, maintain, and update website materials

Supervise undergraduate students working on the research project (maintaining records on assignment completion, acting as liaison/mediator between the undergraduate students and the faculty researcher)

Attend project meetings

Attend area seminars and other meetings as necessary

Summarize project results

Prepare progress reports

Prepare other articles, reports, and presentations

Monitor the project budget

Travel to field sites to collect and record data and/or samples as appropriate to the specific objectives of the study

As appropriate to the specified position, code and verify data in accordance with specified research protocol and coding procedures and enter data into a computer database and/or spreadsheet application for subsequent analysis

Develop or assist in the development of interview schedules; contact potential subjects to introduce and explain study objectives and protocol and to arrange interviews, either in person or by telephone

Identify and compile lists of potential research subjects in accordance with study objectives and parameters, as appropriate to the individual position

Conduct and record face-to-face and/or telephone interviews with subjects, in accordance with predetermined interview protocol, data collection procedures and documentation standards

Review and edit data to ensure completeness and accuracy of information; follow up with subjects to resolve problems or clarify data collected

May set up, calibrate and maintain laboratory and/or field research equipment, as specified by the requirements of the study

May lead or guide the work of student employees

Perform miscellaneous job-related duties as assigned

Prepare findings for publication and assist in laboratory analysis, quality control, or data management

Write and contribute to publications

Develop research protocols

Track progress over time

Assist with preparation of all educational and training workshops and evaluation strategies

Engage clinical and community partners in research

Market training and technical assistance resources to clinical partners and academic investigators

Develop assessment and evaluation tools

Compile data for progress reports

Requirements:

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis

High school diploma or equivalent; college degree preferred

Tailor your resume

As you read through the Research Assistant job description, you likely noticed there are things the employer wants that you absolutely know how to do. You should make a list of the skills you have so they align with the duties you'll need to perform in your new job. 

As an example, the first responsibility listed in this Research Assistant job description is the ability to “conduct literature reviews.” You will want that exact verbiage in your resume. Tailoring your Research Assistant resume with the language you find in the job description will help your resume get past the applicant tracking system.

The applicant tracking system – ATS

Make no mistake: almost every job you apply to will push your resume through the ATS before it gets into the hands of a hiring manager. It will scan your resume for everything from experience level and education to keywords. 

Let's take a look at some of the skills you should consider including in your Research Assistant resume.

Research Assistant top skills & proficiencies

By using the exact wording from the Research Assistant job description, you'll be speaking directly to the bot through relevant keywords. Use those skill-related keywords and make sure you have a good balance of hard and soft skills .

Hard skills are things you know how to do because of education, on-the-job training, and experience. In other words, they're what you've learned over the course of your career. It's pretty easy to distinguish them because they are quantifiable. Meaning you can put a number with them. 

For example, if you're using “data collection” as one of your hard skills, you can quantify it by saying that you “collect data from 3 disparate sources or data lakes to compile actionable reports for senior leaders.”

Soft skills are not often quantifiable. These types of skills are the interpersonal abilities you possess that allow you to get along with others and solve problems. 

Communication

Attention to detail

Critical thinking

Planning and scheduling

Interviewing

Data collection

Conflict resolution

Related reading: 47 Accomplishment Examples for Your Resume: Expert Picks

The Research Assistant job description is the key to job search success

At the end of the day, the goal of applying for any job is to win an interview. By using the Research Assistant job description, you'll get past the ATS and impress the hiring manager.

If you want to be certain that you've got the right skills and keywords in your resume from the Research Assistant job description, TopResume will perform a free resume review for you. 

Recommended reading

5 Simple Steps to Customizing Your Resume for Each Job

How to Write a Targeted Resume That Lands You an Interview

How to Customize Your Job Application for a Specific Job Listing

Related Articles:

7 Signs Your Resume is Making You Look Old

Software Developer Top Needed Skills

How to Maximize Your Resume Action Words to Wow the Employer

See how your resume stacks up.

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Marketing Assistant, Researcher Marketing

If you’re passionate about making a difference, value flexibility and autonomy, and are looking for a supportive and inclusive environment, consider making sage your next career move..

Could you be our new Marketing Assistant? Do you have any combination equivalent to, but not limited to, the following:

• Strong organization skills and the ability to multitask
• Ability to work independently and prioritize workload
• Clear and consistent written and verbal communication
• A quick learner who can use various marketing systems with training
• A creative problem solver and effective proofreader to ensure accuracy and maintain quality standards
• High level of attention to detail
• Solid understanding of Microsoft Office suite including Word, Outlook, Excel, PowerPoint, and Outlook preferred
• Solid understanding of basic HTML preferred, but not required

Your New Role

• Assist Marketing Managers on marketing campaigns and project work
• Co-ordinate all marketing support tasks (i.e. website updates, tweet writing and scheduling, submitting design jobs like posters for conferences or banner advertisements, and pulling reports across multiple systems) via our ticketing system to ensure robust assistance for the researcher marketing team
• Act as a central point of contact for marketing requests from other departments
• Establish positive relationships with key team members to facilitate cross-departmental collaboration and working relationships

Pay Transparency & Benefits Package:

Sage Publishing is committed to being an inclusive employer where all individuals are treated with fairness and respect. Sage is proud to be an equal opportunity workplace and is an affirmative action employer.

Compensation at Sage is influenced by several factors, including but not limited to skill set, nature and level of experience, qualifications, and other relevant considerations.  Please note that the compensation details listed in U.S. role postings reflect the base salary only and do not include bonuses or benefits. Your recruiter can share more about the specific salary range and additional aspects of the compensation/benefits package for this position during the hiring process. If your desired salary falls outside of this range, we hope you'll still apply as there may be other positions that better align.

In addition to compensation, Sage offers a highly competitive and comprehensive PPO medical, dental, and vision care benefits package with Sage covering most of the premium costs. Unique program benefits that support a healthy life, a company-sponsored anniversary trip every 5 years, a 401(k)-matching program of 100% up to 5% of pay, and other significant meaningful benefits. In alignment with our value for education, Sage offers financial support for bachelor's and graduate-level degree programs as well as learning for personal interest.

Sage offers freedom and autonomy in your day-to-day with hybrid or remote work, depending on the role. Join the nearly 2,000 Sage employees worldwide who deliver products and services that serve to fulfill our noble goal of education and dissemination of knowledge globally. We’d love to meet you!

Diversity, Equity, and Inclusion

Sage Publishing is committed to being an inclusive employer where all individuals are treated with fairness and respect, regardless of age, disability, gender identity, marriage and partnership status, pregnancy and parental responsibilities, race, religion and belief, sex, or sexual orientation.

We believe that diversity is a cornerstone of a vibrant culture. We want Sage to be an organization where the most talented staff and high-potential staff are recruited, have the opportunity to grow, and want to work. We strive to achieve a better representation of diverse talent at all levels, including leadership, across our workforce.  

Browse Open Roles

• Sage Research Methods Community Manager, Hybrid Marketing · London, United Kingdom

Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Our mission is building bridges to knowledge — supporting the development of ideas through the research process to scholarship that is certified, taught, and applied. 

Learn about Sage | About our companies  |  Open editor positions

Sage is committed to the full inclusion of all qualified applicants. Accommodations will be made for any part of the interview process.  

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Let’s recruit together and find your next colleague.

Licensing Associate

The licensing associate plays a crucial role in the kansas state university research foundation (ksurf) office by facilitating the commercialization of intellectual property (ip) developed through research and innovation. the incumbent is responsi....

• Manhattan, Kansas, United States
• KSU Research Foundation
• Staff Full Time (Unclassified - Regular)
• Opening on: Sep 18 2024
• On-site requirement

About This Role:

The Licensing Associate plays a crucial role in the Kansas State University Research Foundation (KSURF) office by facilitating the commercialization of intellectual property (IP) developed through research and innovation. The incumbent is responsible for advancing a portfolio of university technologies into the commercial marketplace by evaluating inventions and either facilitating licenses with existing commercial entities or assisting in the formation of start-up companies and/or other commercialization mechanisms to advance the technology to market. This role manages the licensing process, fosters industry partnerships, and supports commercialization efforts to maximize the impact and value of the university’s technological innovations.

There are three Licensing Associate vacancies available, and candidates will be hired at either the entry level or senior level, depending on experience.

Why Join Us:

Kansas State University offers a comprehensive benefits package that includes health insurance, life insurance, retirement plans, paid time off – vacation, sick, and holidays. To see what benefits are available, please visit: https://www.k-state.edu/hcs/benefits

We Support Diversity and Inclusion:

Kansas State University embraces diversity and inclusion. The university actively seeks individuals who foster a collegial environment and cooperative interactions with coworkers, students, and others. The University is dedicated to promoting the Principles of Community .

Worksite Options:

This position is required to be performed on-site . Work is performed on employer premises or designated assignment location.

What You’ll Need to Succeed:

Minimum Qualifications:

• Bachelor’s Degree
• Two years of relevant experience

Preferred Qualifications:

• Advanced degree or relevant certification (e.g., MBA, JD, CLP) preferred.
• Three or more years of experience in technology transfer, licensing, or commercialization.
• Strong understanding of intellectual property laws, licensing practices, and commercialization strategies.
• Excellent negotiation, communication, and interpersonal skills.
• Proven ability to build and maintain professional relationships with industry partners and stakeholders.
• Strong analytical skills with the ability to conduct market research and competitive analysis.
• Proficiency in using technology transfer and contract management software.
• Demonstrated success contributing to a collaborative and dynamic work environment.
• Record of success in identifying, marketing, and transferring technologies for commercialization.

Other Requirements:

• Applicants must be currently authorized to work in the United States at the time of employment.

How to Apply:

Please submit the following documents:

• Cover letter
• Three professional references

Screening of Applications Begins:

Immediately and continues until position is filled.

Anticipated Hiring Pay Range:

$70,835 - $105,894 annually

Equal Employment Opportunity:

Kansas State University is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, age, national origin, disability or status as a protected veteran.

Background Screening Statement:

In connection with your application for employment, Kansas State University will procure a Background Screen on you as part of the process of considering your candidacy as an employee.

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