introducing yourself in cover letter

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Cover Letter Intro

How to Write an Effective Cover Letter Intro

Your cover letter intro is your first opportunity to grab the reader's attention and generate serious interest in your job application.

How to write a cover letter intro plus examples

We show you how to start a cover letter by introducing yourself with conviction while shining a spotlight on the qualifications that make you an excellent fit for the job opportunity.

There are a number of ways to do this, we walk you through the process of developing a great introduction to your cover letter and provide effective examples of how to begin your cover letter.

5 key steps to write a good cover letter intro

1. Address the letter to someone by name

Get your cover letter off to the right start by ensuring your letter is addressed to an individual. Contact the company to get the full name, correct spelling and title of the person responsible for reviewing your resume.

Addressing your cover letter to "The Hiring Manager" or "To Whom it May Concern" immediately creates a disconnect between you and the reader.

2. Specify the job you are applying for

The hiring manager may be screening candidates for a number of different job openings so it is important to be explicit about the job you are applying for in your cover letter introduction.

3. Convey enthusiasm for the job

Show commitment from the word go by briefly articulating why you are excited about the job opportunity.

4. Highlight your suitability

Find out as much as you can about the job and company before writing your cover letter. You can then concisely introduce yourself as a well qualified candidate before going on to specify your relevant skills and experience in the body of your cover letter.

5. Tailor your cover letter intro for each job

Your introduction should be targeted to the specific job opportunity and company.

Good examples of how to introduce yourself in a cover letter

Specify the job opportunity and show your enthusiasm

Your online job posting regarding the ..... position immediately caught my eye and your company name caught my attention

Your recent job posting for the ..... position has captured my serious interest

I read your job description for the .... position with great enthusiasm

I was excited to read your ..... job posting

I was very pleased to learn of your need for a .....

Introduce yourself with conviction

I believe that I am particularly well qualified for this position, please allow me to highlight my skills as they relate to your requirements...

I believe that my qualifications and experience, as presented below, combine to create an excellent match for the position...

I am convinced that I have the skills and expertise to successfully fulfill your job needs...

The enclosed resume details my proven track record in a similar position, some key points you may find relevant include:

My previous work experience has equipped me with the skills and knowledge you are looking for, in particular ....

This position will utilize my extensive experience in ....

I am confident that I will make an immediate and valuable contribution to your company, my credentials for this job include:

As a results-driven professional I believe I am well suited to this job, highlights of my achievements include the following :

5 cover letter intro examples that get the results you want

Here are 5 effective ways to start your cover letter when you are submitting a job application..

1. Introduce yourself in a professional manner

Let the employer know you are a serious and well qualified candidate for the job by introducing yourself in a direct and straightforward way.

2. Introduce yourself with enthusiasm and conviction

Emphasize your genuine interest in the position and the company and state your confidence that you are an excellent candidate for the job.

3. Focus on your suitability for the job opportunity

Why are you a good match for the job? Let the company know what you can offer them in this position.

4. Articulate your passion for the job

Employers seek individuals who show genuine passion for the work they are doing. Combined with the right skills, passion is a top driver of success in a job.

5. What makes you the best candidate for the job?

Use your cover letter intro to differentiate yourself from the competition. Start with a relevant and impressive accomplishment or skill that puts you ahead of the pack.

Once you have grabbed the reader's attention with a powerful cover letter intro, the next step is to maintain interest and create the desire to learn more about you.

This is achieved in the body of your cover letter which brings attention to the skills, knowledge, expertise, achievements, qualifications and experience that make you a successful candidate for this specific position. It is a concise and compelling summary of what makes you the right job candidate.

You can use the structure of this cover letter template to help you with this next step.

In addition we have over 50 sample cover letters for different jobs that you can easily adapt for your own use.

Closing your cover letter

How you close your cover letter is as important as how you start it.

It is essential to end with the right message and ensure the reader takes action and continues on to read your resume with serious interest.

Find out how to close a cover letter strongly with good examples.

Everything you need to write a powerful cover letter

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Gain a good understanding of the job requirements

In order to write an effective cover letter intro it is essential that you have a clear understanding of the job opportunity. Use these complete job descriptions to help you with this.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

Pronouns (optional)
Location (optional)
Email address
Phone number (optional)
Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing.

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

They want someone who can write social media posts and blog content on tight deadlines
They value collaboration and input from every team member
They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started.

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started.

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role.

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Your Complete Guide to Writing a Cover Letter (Plus Bonus Tips and Examples)

person sitting at a kitchen table, typing on a laptop, with a Golden Retriever standing next to them, putting its nose against their face

Ah yes, the familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking something to the effect of: Does anyone really read cover letters? Why do they even exist?

First off: Yes, we can assure you that cover letters do, in fact, get read . To some hiring managers, they’re the most important part of your job application . And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions

What is a cover letter and why is it important?

How to write a cover letter hiring managers will love, what do examples of cover letters look like, bonus cover letter tips to give you an edge over the competition, cover letter faqs (a.k.a., everything else you need to know about cover letters).

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials. Done well , a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique.

Given this reality, imagine the leg up you’ll have if you learn how to do cover letters right.

OK, you’re sold on how important cover letters are. Here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template).

Yes, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company ” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info.

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order you might include it in) is:

Your pronouns (optional)
Your location (optional)
Your email address
Your phone number (optional)
Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough.

So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already).

So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234 https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name.

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title, or worse, inadvertently misgendering someone—first and last name also work just fine. And if “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader.

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (the hiring manager may be combing through candidates for half a dozen different jobs), and yes, you could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company . Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

For instance, say you’re applying for a marketing job with a company known for its incredible pies and baked goods. You might want to use your opening to mention how you love pie so much that when you were in the 4th grade, you took the blue ribbon in the National Cherry Festival pie-eating contest. Or take a look at this cover letter hook by a client of career coach and Muse writer Jenny Foss , who was working to land a leadership role at a nonprofit specializing in fire prevention:

“I have a personal interest in fire prevention that dates back to my youth. As the daughter of a nurse who worked in a hospital burns unit for many years, I grew up with significant exposure to those impacted by fire. I’d spend hours thinking about my mom’s patients, wishing there were some way to better protect people from fire.”

Read More: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job.

A common cover letter mistake is only talking about how great the position would be for you . Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position. Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

Select the three to five important qualifications that you feel you exemplify best. For instance, maybe you’re looking for an account executive role and come across a posting that excites you. You might pull out these details that match you well:

The job description mentions meeting and exceeding quotas several times.
The company has a very collaborative, cross-departmental approach to solving problems.
The sales department requires a fast learner so the account executive can get up to speed quickly on leads and tailor pitches to their needs.

If you tend to have a hard time singing your own praises and can’t nail down your strengths, here’s a quick trick : What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers.

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. And go beyond your resume . Don’t just regurgitate what the hiring manager can read elsewhere. Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

Having trouble figuring out how to do this? Try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

Going back to the example from the last step. How could you prove that you’ll meet and exceed sales quotas if they hire you? Try something like:

“ I’ve always been very goal-oriented—whether that goal was hitting a new personal best on the swim team in college or smashing my quotas as a sales development rep for ZZZ Inc. As an SDR, I break my quarterly sales goals down month-by-month and then week-by-week—so that I always know whether I’m ahead, behind, or on-track. I also take an hour every Friday to reflect on what I could’ve done better in the previous week—so that I’m always improving. With these strategies, I’ve met my goals for meetings set 10 out of the last 10 quarters and actually averaged 114% to goal for finding leads that eventually turned into sales over every quarter last year. As an account executive for your company, I’d bring that same drive and systematic approach for meeting longer-term targets to my sales quotas. ”

Do this for each of the qualifications you want to focus on, and feel free to connect your accomplishments directly to the company. Pro tip: Use your space wisely. For more important qualifications, you might dedicate an entire paragraph, while others may only need a sentence or two.

Step 7: Finish with a strong conclusion.

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Some advice might tell you to go with a hard close: Boldly insist that you’re the one, and that you’re going to call them within a week to set up a meeting. But with over 10 years of experience as a recruiter, Foss finds this annoying. It’s one thing to be proactive and confident but, to her, this approach feels like a cheesy tactic stripped out of an old school “How to sell yourself” textbook.

Instead, try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name.

Read More: 3 Cover Letter Closing Lines That Make Hiring Managers Grimace (Plus: Better Options )

Step 8: Reread and revise.

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

Does this sell me as the best person for the job?
Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

person kneeling on floor in front of orange pillows, writing in a notebook while looking at open laptop

Here’s an example cover letter that follows this advice:

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Looking for more cover letter examples? Check out these from across our site:

4 best cover letter examples for different types of job seekers
Pain point cover letter example
Internship cover letter example
Recent graduate cover letter example
Career changer cover letter example
Stay-at-home parent returning to work cover letter example
Sales cover letter example
Email marketing manager cover letter example
No job description or position cover letter example (a.k.a., a letter of intent or interest)
Buzzfeed-style cover letter example
Creative cover letter example (from the point-of-view of a dog)

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. Need help? Check out these tips for cutting down your cover letter .
Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
Consider writing in the company’s “voice”: Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity , and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Are cover letters still necessary?
Do I have to write a cover letter if it’s optional?
Can I skip the cover letter for a tech job?
What does it mean to write a cover letter for a resume?
How can I write a simple cover letter in 30 minutes?
How can I show personality in my cover letter?
What should I name my cover letter file?
Is a letter of intent different from a cover letter?
Is a letter of interest different from a cover letter?

Regina Borsellino and Jenny Foss contributed writing, reporting, and/or advice to this article.

How to Introduce Yourself in a Cover Letter

Cover Letters
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Example of a Letter of Recommendation for a Junior Employee

How to email a letter of interest for a job, writing a cover letter for a general manager position.

How to Send a Letter After Not Getting a Job
The Best Hooks in Cover Letters

The cover letter introduces your resume document when you apply for a job. You want to start with a strong introduction that effectively makes the letter interesting enough for screening and selecting officials at companies to continue reading. Employers may get dozens of responses from job seekers about a single advertised job, making the hiring process very competitive between applicants. Properly and professionally introducing yourself in the cover letter can help you stand out in a sometimes crowded labor market.

Attention-Grabber Sentence

Start your cover letter by introducing yourself with an opening sentence about your qualifications. Hiring managers sometimes write job advertisements that state the minimum number of years of verifiable work experience before giving applicants further consideration.

For example, a staff-accountant job opening might require one to three years of experience. A job seeker might use the following grabber sentence: "I bring to the table ten years of accounting and auditing experience as a Certified Public Accountant." Try to honestly introduce yourself as more than the ideal or typical candidate, but don't just repeat the information on your resume, says CareerOneStop .

Reason for Contact

You don't want to make managers guess why you are contacting the company. Include the name of the advertised job opening as well as any requisition or other identifying numbers in the first sentence, like the following: "I was excited to come across your company's advertised job opening for medical assistants, Requisition#: A1B2C3."

Demonstrate your enthusiasm and serious interest in the job, along with these precise details. Also, consider that your cover letter and resume may not go directly to the hiring manager. Instead, your documents might get screened by HR specialists, who may not be as familiar with the opportunity.

Source of Job Lead

Employers often want to know how you heard about job opportunities with their companies. Job leads don't all come from advertisements. Referrals, word-of-mouth and networking are useful job-search tools, as well. Use name-dropping as you introduce yourself in the cover letter: "John Deerfield is a project manager at ABC Company, and he referred me to a potential job opening at your company. I was his project coordinator for years and we worked well together." If the hiring manager knows your reference, this technique could help your resume rise to the top of the pile.

Value to the Company

Companies want to know what benefits and value they can bring to the organization. Hiring managers aren't selfish – they have business goals they have to meet, and they need employees that can help in this endeavor. In the first paragraph of the cover letter, truthfully introduce yourself as an expert in your field, with many accomplishments and awards: "I am known as the Microsoft Excel guru. I have published many tutorials about how companies can use this spreadsheet application to automate business office functions and drive down costs."

Use the paragraphs that follow to provide evidence and talk about one or two key skills that support your claims, says Glassdoor . There are many cover letter about yourself examples, cover letter formats and cover letter templates available online to help you get started.

Career One Stop: Cover Letter Template
Glass Door: How to Write a Cover Letter
The Ladders: Getting Your Cover Letter Noticed

How to apply for a word of mouth job, how to compliment in a cover letter, how to introduce yourself in an email for a job opening, thank you emails after a job interview, how to write a follow-up letter concerning a job, how to politely thank someone for a job interview, how to sell yourself in a 60 second interview, how to express urgency in a cover letter, how to complete a job application after being fired, most popular.

1 How to Apply for a Word of Mouth Job
2 How to Compliment in a Cover Letter
3 How to Introduce Yourself in an Email for a Job Opening
4 Thank You Emails After a Job Interview

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What do I include in my introduction?

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The introduction of your cover letter should begin with a greeting to a specific person ("Dear Ms. Kincaid"), followed by a statement of who you are and why you are writing (why you are a good candidate).

How to catch the attention of the reader.

As the purpose of your introduction is to catch the reader's attention and make you stand out, you need to be as specific as possible in this section. Here are some tips on how to start your introduction:

State the university you attend, your major, and what position you are applying for (if you are a student).
Mention where you heard about the job.
Mention the name of a professor or other contact who has a positive connection with the company.
Bring up any previous conversations you have had with your reader (i.e., at a job fair).

Some examples:

How to make a strong claim for yourself.

After gaining the initial attention of the reader, you must make a strong claim about your candidacy and that you match the needs of the job and the company. Clearly state two-three qualifications you have that match the company/position. These qualifications will then be the focus of your body paragraphs and arguments. Some examples:

Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

Trusted by:

A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

Contact Details Name Address (or City, State with zip code) Phone number Email address
Greeting Whenever possible, address the hiring manager by name.
Opening Who are you? What are your relevant skills and accomplishments?
Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

What are the company’s priorities?
What are their goals for the role?
What outcomes and accomplishments in your previous roles match the goals?
What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

Address (including zip code– for ATS purposes )
Phone number with area code
Email address
Name of the Hiring Manager
Name of the Company
Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

Dear Hiring Manager
Dear (Department) Team
To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

Open with a thought-provoking question
Make a big claim about what you can do for the company
Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

Thank the hiring manager for their time
Mention any attachments (resume, portfolio, samples)
Invite to schedule an interview
Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

Carefully read the job description
Take note of skills and resume keywords frequently mentioned
Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

State your name
Explain your work history
Tell them what you can do for their company
Say goodbye

How to format your cover letter for an internship

Explain your coursework history and education
Explain what you can gain professionally

How to format your cover letter with no experience

Explain your skillset and character qualities that make you well-suited for the role
Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

2. Career Change Cover Letter Example

3. Operations Manager Cover Letter Example

4. Communications Professional Cover Letter Example

5. Software Engineer Cover Letter Example

Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

Use a cover letter unless one was requested.
Attach a cover letter directly to your resume unless requested to do so.
Use the same boilerplate cover letter for multiple job applications.
Over-explain your work history, employment gaps, or qualifications – save it for the interview.
Badmouth any of your past employers.
Use the cover letter to complain or tell about your job search journey.
Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
Use long paragraphs.
Customize a cover letter for every job application that asks for one.
Incorporate the top skills or keywords from the job description in your cover letter.
Include the company name and address, the job title, and point of contact’s name on your cover letter.
Incorporate relevant and compelling measurable results in your cover letter.
Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
Use company information to relate your interest in the job.
Keep your cover letter concise.
Convey WHY you are right for the position.

More Cover Letter Tips

When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
Use the job posting as your guide for what topics, skills, and experience to focus on.
The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
Check for spelling and grammar errors.
Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

Make sure you’ve read the job description and done your research about the company.
Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
Keep your cover letter short and concise.
Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

When the job posting clearly states not to include a cover letter
When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
When you are applying online and there is no field to upload your cover letter.
When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

Your Name_Cover Letter_Job Title.pdf
Cover Letter_Your Name_Job Title.pdf
Job Title_Your Name_Cover Letter.pdf
Your Name_Cover Letter_2024.pdf
Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

Cover Letter Formats

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Cover Letter Templates

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6 Cover Letter Introductions to Make a Great First Impression

The intro of your cover letter may be the hardest part. Here's are some ways to start off on the right foot.

By Katie Duncan Posted on January 5, 2022

illustrated graphic depicting hands submitting resumes on computer

Oftentimes, the hardest part of writing is simply getting started. This is especially true for crafting cover letters. With the pressure to impress, prove yourself as a worthy candidate, and set yourself apart from other applicants, it can feel like a lot is hanging on your cover letter introduction.

In this article, we’ll break down:

What is the purpose of a cover letter, what should you include in your cover letter, how to write a cover letter introduction, tips for crafting a strong cover letter.

A cover letter is a one-page document that employers often request alongside a resume. Cover letters recap your professional experience and background. It’s also your opportunity to tell employers about your passions, motivation, and enthusiasm for the position that you’re applying for.

The main goal of a cover letter is to grab the hiring manager’s attention. Chances are, they have a pile of resumes to sort through, so it’s important to take time to make your cover letter stand out. A 2021 survey from ResumeLab showed that 83% of hiring decision-makers say that a great cover letter could convince them to schedule an interview with an applicant— even if the applicant’s resume doesn’t stand out alone.

In general, a cover letter should include the following:

Contact information: Include relevant contact information at the top of your cover letter, including your name, phone number, and email address.
Greeting : Begin with a brief greeting to the hiring manager. If you know their name or can find it online, address them by name. If not, you can use a generic greeting such as “Dear Hiring Manager” or “To whom it may concern”.
Introduction : We’ll talk more about the introduction below, but know that this section is where you’ll make your first impression!
Your qualifications and experience : In the body of your cover letter, you’ll want to talk about your qualifications and experience. Be sure to cater this to the role you’re applying for. You want to really highlight qualifications that match what they are looking for in the job description.
Your goals, passion, or motivation : It’s also important to briefly mention your goals, passions, or motivations for your line of work. This shows employers that you are enthusiastic about the work that you do and are excited to bring that gusto to their position.
Conclusion : Wrap up your cover letter with a hopeful sentence thanking the employer for taking the time to consider your application.
Closing and signature : End your cover letter with a professional closing such as “Sincerely,” and your name. If submitting a hard copy, leave room for your signature.

RELATED : Resumes 101: What to Put on Your Resume

Fortunately, there’s no one right way to approach a cover letter introduction. While you should be sure to include the information that we mentioned above, they are an opportunity to let your personality shine.

Hiring managers and recruiters can spot a pre-written cover letter a mile away, so stay away from templates where you simply fill in the blank. Instead, take time to craft a custom letter for the position that you are applying for.

1. Share your passion.

Do you have a burning passion for the work that you do? Showcase that right off the bat in your introduction. This is a great option if you don’t have a lot of job experience , as it gives you an opportunity to show enthusiasm for what you can accomplish rather than what you’ve already done.

“ As a child, well-meaning adults would ask me what I wanted to be when I grew up. My answer changed every time, but I soon found a common denominator in my answers— I wanted to help people. As a nurse, this passion to help people fuels me every day. It has driven me to create a student health clinic at my university, volunteer weekly at my local children’s hospital, and pursue two extra-curricular research projects as an undergrad.”

2. Showcase your humor or creativity.

This option may not be for all careers or positions, but if the role you’re applying for calls for creativity or a good sense of humor (such as a content writer or social media marketing manager), showcase your skills in your cover letter introduction. Tell a story or share an anecdote that demonstrates your creative flare.

“ Organizational skills? Check. My spreadsheets have spreadsheets. An eye for detail? Check. I once noticed a missing Oxford comma on a museum display while a T-rex was ominously standing over me. Humor and creativity? Check. In fourth grade, I wrote and directed a Christmas play that made Great Uncle Calvin laugh— and he doesn’t laugh. Ever.”

3. Highlight a major accomplishment.

While you’ll cover the basics in your resume, you may not have room to hit on all of your major accomplishments. If you have some quantifiable achievements to share, you can use them to hook the recruiter in your cover letter.

“ As a content creator, I strive to put the questions of our audience first. This belief has led me to grow our audience 250% over the past two years and produce three viral videos that resulted in $105k in sales. I believe that I can do this— and more— as the Associate Content Creator for Company ABC.”

4. Make a personal connection with a mutual contact.

If a former colleague or friend that works at the company referred you to this job, mentioning them in the cover letter can be a great way to make an instant connection.

“ I’m thrilled to apply to be the Marketing Manager at Company ABC. My former colleague, James Smith, recommended the position to me and felt that I could be a great addition to your marketing team.”

5. Share your guiding principles and beliefs.

Do you have a personal code that guides you in your career? A belief statement can give employers insight into what drives you day-to-day. Be sure that these principles are your own and not a rip-off of their own mission statement or core values.

“ In my ten years in retail manager roles, I have used the following guiding principle in my day-to-day life: make customers happy by putting employees first. When my employees are at their best, we are able to serve customers with positivity and enthusiasm. I believe that Company ABC could benefit from my managerial style.”

6. Show you’ve done your research and why you love the company.

Recruiters and hiring managers love when job candidates have done their research on the company. It shows that you’ve taken initiative, are eager to be a part of their team, and care about what the company does.

“I was thrilled to learn about this open position at Company ABC, as I’ve been following (and using) the MyHelper app since 2013. I am especially excited about the upcoming launch of your newest product— both as a user and because I believe that I could be a valuable addition to your team as you prepare to take it to market.”

RELATED: Prep for the Job You Want: What to Bring to an Interview

Keep the following points in mind when writing your cover letter.

1. Write (or at least edit) your cover letter for each job that you apply to.

If you’re applying for multiple jobs, don’t submit the exact cover letter for each job. Generic cover letters are easy to spot. Take the time to customize each letter. This will show recruiters that you’ve done your research, are passionate about their company, and really want this job— not just any job.

2. Don’t restate what’s on your resume.

There’s no sense in filling up valuable space in your cover letter with what’s already on your resume. Instead, use the space to connect dots, emphasize your value, and convey enthusiasm for the position.

3. Don’t apologize for skills that you don’t have.

Don’t draw attention to skills that you are lacking. Use any shortcomings as an opportunity to convey positive attributes. For example, don’t say you aren’t familiar with the software that the company uses. Instead, you can describe how you are a quick learner that is excited to learn their processes.

Finding the right job

Writing a cover letter introduction can be hard, but applying to a job you’re passionate about can make the task a little easier.

Here at JobSage, we’re setting out to build an employer review site around things that matter most to jobseekers— inclusion, growth, purpose, feedback, flexibility, and compensation. We want to help you find the right employer by getting answers to the questions you care about. Join JobSage for guidance in your job search or to leave a review for your current employer to create a more open, transparent conversation in and around the workplace.

A Perfect Letter of Introduction [Examples]

By Status.net Editorial Team on June 14, 2023 — 15 minutes to read

How To Write a Letter of Introduction Part 1
Types of Introduction Letters Part 2
Letter of Introduction Template Part 3
Templates: Letter of Introduction for Job Seekers Part 4
Templates: Letter of Introduction for Networking Part 5
Templates: New Team Member Letter of Introduction Part 6
Employee to Customer Introduction Letter Template Part 7
Business Introduction Template Part 8
Tips for Writing a Perfect Letter of Introduction Part 9

A good letter of introduction can be a valuable tool in making new connections, whether for personal, professional, or business purposes. In this article, we’ll explore how to write a perfect letter of introduction.

To begin, it’s important to understand the difference between a letter of introduction and other forms of introductory communication. An introduction letter isn’t a cover letter – rather, it serves to establish relationships and spark interest.

Difference Between Introduction Letter and Cover Letter

An introduction letter is not a cover letter. While both documents are used to make introductions, they serve different purposes. An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and experiences relate to a specific job opportunity.

Introduction Letter vs. Letter of Recommendation

An introduction letter is also not a letter of recommendation. A letter of recommendation is written by someone who knows you well, like a former employer, teacher, or mentor, to vouch for your abilities and accomplishments. It often includes specific examples of your work and contributions, as well as why the person is recommending you for a certain position or opportunity.

Related: A Perfect Letter of Recommendation [8 Templates]

An introduction letter is written by you or on behalf of an individual or company to make an initial connection with others. While you might mention your skills and experience in an introduction letter, it doesn’t have the same weight or credibility as a letter of recommendation, since it lacks the endorsements from others.

Related: How to Ask for a Letter of Recommendation [Examples]

The Full Guide to Reference Letters [Best Templates]

An introduction letter is used to introduce yourself, your company, or a third party to others.
A cover letter is used when applying for a job or submitting a proposal, focusing on how your skills and experiences relate to the specific opportunity.
A letter of recommendation is a formal endorsement of your abilities and accomplishments, written by someone who knows you well.

Remember to use the appropriate type of letter for each situation and adhere to the specific guidelines and tone for each document: this will ensure your communication is effective and appropriate, increasing your chances of making a positive impression.

Part 1 How To Write a Letter of Introduction

Format and structure.

To write an effective letter of introduction, start with proper formatting. Use a standard font, such as Arial or Times New Roman, and set the font size to 12. Stick to a formal tone, and use single spacing with a space between paragraphs.

Greeting and Opening Remarks

Begin your letter with a professional greeting. If you know the recipient’s name, use “Dear [Name].” If not, use “Dear [Title]” or “To Whom It May Concern.” Your opening remarks should briefly explain the purpose of the letter and introduce yourself or the person you are introducing.

Related: How to Start a Letter (and Mistakes to Avoid)

In the main body of the letter, provide details about yourself or the person you are introducing. Focus on the key qualifications, skills, and experiences that are relevant to the recipient. This is also an ideal place to mention any mutual connections or shared interests.

Keep the paragraphs short and concise.
Highlight your achievements or expertise.
Use bullet points or tables to enumerate qualifications or experiences, if necessary.

Closing and Sign Off

To close the letter, express your gratitude to the recipient for their time and attention. Offer your assistance if they have further questions or would like additional information. Use a standard sign-off, such as “Sincerely,” “Best Regards,” or “Yours Faithfully,” followed by your full name and contact information (e.g., email, phone number).

Related: How to End an Email Professionally (Examples)

Remember to proofread your letter of introduction and ensure that spelling, grammar, and punctuation are accurate before sending it off.

Part 2 Types of Introduction Letters

Job-related introductions.

In job-related introduction letters, you are typically introducing yourself as a potential employee or applicant. This is useful when seeking new job opportunities, submitting your resume, or reaching out to potential employers. Your letter should showcase your skills, experience, and enthusiasm for the position while also expressing your interest in the company and its mission.

Networking Introductions

When networking, it’s important to make a great first impression by introducing yourself effectively. In a networking introduction letter, the goal is to establish a connection with an individual or a group within your industry. Mention your title, role, and any common acquaintances you may have. Also, highlight some of your accomplishments or notable experiences relevant to the people you’re introducing yourself to.

Agency or Freelancer Introductions

If you are an agency or a freelancer looking for clients, an introduction letter is a great way to showcase your services and expertise. The focus should be on how you can support the client’s needs and help them achieve their goals. Provide a brief overview of your industry experience, the services you offer, and some examples of successful projects or satisfied clients.

Team Introduction

In a team introduction letter, your objective is to introduce your team members to a new client, project team, or department. Detail the relevant qualifications, skills, and areas of expertise for each team member. This will help establish trust and confidence in your team’s abilities. Be sure to include contact information to facilitate further communication.

Letter of Introduction Examples

Part 3 letter of introduction template.

Dear [Recipient],

I hope this letter finds you well. My name is [Your Name], and I am writing to introduce myself to you. [Insert a brief sentence or two about yourself, such as your current position or relevant experience]. I am reaching out to you because [insert reason for writing the letter, such as expressing interest in a job opportunity or seeking to establish a professional relationship].

I am excited to learn more about your organization and explore opportunities for collaboration. Please feel free to reach out to me at [insert contact information] if you have any questions or would like to discuss further.

Thank you for your time and consideration.

Best regards, [Your Name]

Templates for various types of introduction letters:

Part 4 Templates: Letter of Introduction for Job Seekers

When you are seeking a new job, it’s essential to introduce yourself professionally. Here’s an example of a letter of introduction for job seekers:

Dear [Recipient’s Name],

I hope this message finds you well. My name is [Your Name] and I am writing to express my interest in the [Job Title] position at [Company Name]. I came across your job posting on [Job Board/Website] and believe my skills and experience make me an ideal candidate.

Throughout my career, I have worked on various projects focusing on [specific skills or subject matter]. At my previous job at [Previous Company Name], I [describe a significant achievement or responsibility]. Additionally, I am skilled in [list relevant skills] and have experience using [software or tools related to the job].

I have attached my resume for your review, which includes more information on my background and qualifications. I would appreciate the opportunity to discuss my suitability for the position during an interview. Please feel free to contact me at [Your Email] or [Your Phone Number] to schedule a meeting or for any further information.

Thank you for taking the time to consider my application. I look forward to hearing from you soon.

Sincerely, [Your Name] [Your Email Address] [Your Phone Number]

Related: Best Job Interview Request Email Responses (Examples)

Subject: [Your Name] – [Target Job Title]

I came across the [Job Title] opening at [Company Name] and after reviewing your company’s impressive accomplishments in [Industry], I believe that my [Number of Years] years of experience in a similar role make me an ideal fit.

Enclosed is my resume, which highlights my expertise in [Specific Skills or Accomplishments]. I am confident that my experience in [Area of Expertise] would make a valuable contribution to your team.

[Optional: Mention any mutual connections, if applicable.]

I would welcome the opportunity to discuss my qualifications further and explore how I could contribute to [Company Name]’s success. Thank you for considering my application.

Part 5 Templates: Letter of Introduction for Networking

A networking introduction letter aims to establish connections with potential clients, partners, or colleagues.

Subject: Introduction – [Your Name] and [Recipient’s Name]

Hi [Recipient’s Name],

I hope this message finds you well. I came across your profile while searching for professionals in the [Industry] field, and I am impressed by your experience and accomplishments.

As a fellow professional in the [Industry], I believe that connecting with like-minded individuals like yourself can greatly benefit both our careers. I am particularly interested in [Specific Area of Interest] and would appreciate any insights or advice you may have.

If you’re open to it, I’d love to set up a time to chat over a coffee or a quick phone call. Looking forward to your response.

Best regards, [Your Name] [Your Email Address] [Your Phone Number]

I hope this email finds you well. My name is [Your Name], and I am a [Your Profession or Title] at [Your Company or Organization]. I recently attended the [Event or Conference Name] and saw your insightful presentation on [Topic]. Your ideas resonated with me, and I believe your expertise could benefit the projects I am currently working on.

My current projects involve [briefly describe your projects, e.g., developing new software or implementing a marketing strategy]. I am eager to learn more about your work in [Recipient’s Field of Expertise] and would love to schedule a phone call or coffee meeting to discuss our shared interests and potential collaboration.

Please let me know when you are available, and I will be happy to make arrangements. You can contact me at [Your Email] or [Your Phone Number].

Looking forward to connecting with you.

Part 6 Templates: New Team Member Letter of Introduction

Template 1: introducing yourself.

When joining a new team, a letter of introduction helps introduce you to your colleagues and establish rapport.

Subject: Hello from [Your Name], your new [Job Title / Team Role]

Dear [Team Name or Colleagues],

I hope this email finds you all in good spirits. My name is [Your Name], and I am excited to join the [Company Name] team as your new [Job Title / Team Role]. It’s a pleasure to meet all of you!

A little bit about myself: I have been working in the [Your Industry] for [Number of Years] years, mainly focusing on [Area of Expertise]. My skills include [list relevant skills], and I am proficient in [software or tools you will be using].

In my spare time, I enjoy [mention personal hobbies or interests to connect on a personal level].

I am eager to contribute to the team’s success and look forward to learning from each of you. Please feel free to reach out if you have any questions or concerns, or if you would like to grab lunch or coffee together.

Thank you for the warm welcome, and have a great day!

Best, [Your Name]

Template 2: New Team Member

Welcome a new team member with this template, outlining their role and initial responsibilities.

Subject: Welcome [New Team Member’s Name]!

Dear [Existing Team Members],

Please join me in extending a warm welcome to our newest team member, [New Team Member’s Name]. [He/She/They] will be joining us as a [New Team Member’s Job Title] effective [Start Date].

[New Team Member’s Name] brings with them a wealth of experience in [Area of Expertise], having worked at [Previous Company] for [Number of Years Experience]. In their new role, they will be responsible for [Responsibilities].

We are excited to have [New Team Member’s Name] on board and look forward to their contributions as we continue to grow and succeed.

Please take the time to introduce yourself to [New Team Member’s Name] and offer any assistance they may need as they familiarize themselves with our processes and systems.

Best regards, [Your Name] [Your Title]

Part 7 Employee to Customer Introduction Letter Template

Introducing an employee to clients or customers:

Dear [Customer],

I am writing to introduce you to our newest team member, [Employee Name]. [He/She] is joining us as [Position/Title] and brings with [him/her] [Number] years of experience in [Industry/Specialization].

[Employee Name] is an expert in [Skill/Expertise] and has a proven track record of delivering exceptional [Service/Product]. [He/She] is committed to providing our customers with the highest level of service and ensuring that their needs are met with the utmost care and attention.

We are thrilled to have [Employee Name] on board and believe that [he/she] will be a valuable asset to our team and to our customers. [He/She] is excited to meet and work with all of you, and we are confident that you will find [him/her] to be a knowledgeable and helpful resource.

Please join me in welcoming [Employee Name] to our team and we look forward to continuing to serve you with excellence.

Sincerely, [Your Name] [Your Title] [Company Name]

Part 8 Business Introduction Template

Introduce your business to potential clients, partners, or investors with this template.

Subject: Introducing [Your Company Name]

I would like to take this opportunity to introduce you to [Your Company Name], a [Description of Your Business] that specializes in [Product/Service Offering]. We have successfully served clients in [Industry] for [Number of Years/Timeframe].

Our key services/products include: – [Service/Product 1] – [Service/Product 2] – [Service/Product 3]

We understand the challenges faced by businesses like yours in the [Industry] sector and have a track record of delivering solutions tailored to your needs. Our expertise in [Specific Area] allows us to offer you the best possible service.

We would be thrilled to explore how our offerings can provide value to your organization. Please don’t hesitate to reach out if you have any questions or would like to schedule a meeting.

Best regards, [Your Name] [Your Title] [Your Company] [Your Email Address] [Your Phone Number]

Part 9 Tips for Writing a Perfect Letter of Introduction

When writing a letter of introduction, it is important to keep it brief. Clearly state the purpose and get straight to the point. Remember, your recipient may have a busy schedule, so limit your introduction to a few paragraphs. Being concise ensures that your message is understood and remains memorable.

Use a Professional Tone

Maintain a professional tone throughout your letter of introduction. Be confident, knowledgeable, and clear. Avoid using casual language or informal expressions. This demonstrates your respect for the recipient and reflects well on your professionalism.

Include Contact Information

Ensure that you include your contact information, such as email address and phone number, so the recipient can easily reach you. This can be placed at the beginning or end of the letter. Including your contact information allows the recipient to respond and take the desired action.

Before sending your letter of introduction, proofread it carefully for errors in grammar, spelling, and punctuation. A well-written, error-free letter shows attention to detail and care in your communication. Ask a colleague or friend to review your letter for additional insights and suggestions.

Frequently Asked Questions

How do you start a good introduction letter.

To start a good introduction letter, ensure you have a clear purpose for the letter. Begin by addressing the recipient by name if possible and introducing yourself. State the reason for writing the letter and try to engage the recipient’s interest with a hook, such as a shared connection or a relevant accomplishment. Example:

My name is [Your Name] and I am writing to introduce myself and express my interest in [reason for writing the letter]. I hope this letter finds you well.

I wanted to reach out to you because [hook – shared connection or relevant accomplishment]. As someone who is [briefly describe your background or experience], I believe that I would be a valuable asset to your [company/organization/project].

I am excited to learn more about your work and how I can contribute to it. Please feel free to reach out to me at [contact information] to discuss this further.

Thank you for your time and consideration. I look forward to hearing from you soon.

What distinguishes a letter of introduction from other types of letters?

A letter of introduction is specifically written to introduce yourself, your business, or an employee to another party. It aims to establish a relationship, provide information about your expertise or service offerings, and potentially open up opportunities for collaboration. Unlike cover letters, which focus on a specific job position, introduction letters highlight your skills or experiences more broadly and are often used for networking purposes.

What are the different types of introduction letters?

Introduction letters come in various forms, such as:

Business to Business (B2B) – Introducing a company, product, or service.
Employee to Customer – Introducing an employee to clients or customers.
Self-introduction – Introducing oneself for networking, job applications, or collaboration opportunities.
New Hire Introduction – Introducing a new employee to the team or organization.

What are some effective tips for writing a letter of introduction?

Be concise and clear about your purpose.
Use a professional tone and language.
Personalize the letter by addressing the recipient by name.
Emphasize your strengths, experiences, or areas of expertise.
Include a call-to-action, such as requesting a meeting or asking the recipient to review your attached documents.
Proofread and edit your letter for grammar, spelling, and punctuation errors.
How to Ask for a Letter of Recommendation [Examples]
How to Start a Letter (and Mistakes to Avoid)
How to End an Email Professionally (Examples)
Emotional Intelligence (EQ) in Leadership [Examples, Tips]
A Perfect Letter of Recommendation [8 Templates]
Effective Nonverbal Communication in the Workplace (Examples)

How to Write a Letter of Introduction (With Examples)

By Priya Jain

Published: January 22, 2024

Writer & Career Coach

Writing a letter of introduction serves as a tool for individuals and businesses to establish new connections, explore opportunities, or introduce services and products. An effectively written letter of introduction can open doors to job opportunities, business collaborations, and networking.

Whether you’re a freelancer seeking new clients, a business looking to forge new partnerships, or an individual exploring job opportunities, a compelling introduction letter can set the stage for fruitful interactions.

In this article, we explain what a letter of introduction is, explore what to include, and give examples you can use while creating your letter.

What Is a Letter of Introduction?

A letter of introduction is a document that introduces one party to another. It can serve various purposes in different contexts, including professional, academic, or personal settings.

This letter can be used to introduce oneself or by someone else to introduce a third party. The key purpose is establishing a connection or a rapport with the recipient, usually with a specific goal, such as exploring job opportunities, proposing business collaborations, or extending networks.

Individuals can use letters of introduction in social settings, like joining a new club or group, where you want to introduce yourself to the members. These letters often introduce a third party, like a colleague or a friend, to your contacts. This can be particularly helpful in professional networking or recommending someone for a job or project .

The Difference Between a Letter of Introduction and a Cover Letter

A letter of introduction and a cover letter are very different. Letters of introduction are generally used when you want to establish a new relationship that may or may not be job-related. It could be an introduction to a potential business partner, a networking contact, or a new community or group.

On the other hand, a cover letter is job-related. It’s sent alongside a resume when applying for a job. The cover letter focuses on why the applicant is suitable for a specific job, highlighting skills and experiences directly relevant to the job description. It’s more tailored to a particular role or company.

Letter of Introduction Examples

Here are some examples you can take inspiration from:

Job Application Letter of Introduction

This letter aims to introduce yourself to a potential employer, highlight relevant skills and experiences, express interest in the position, and provide a glimpse of your personality.

You can use this example to write a job application introduction letter:

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the [Job Title] position at [Company Name]. With [X years] of experience in [relevant field/industry], I have developed a comprehensive skill set that aligns with your team’s requirements.

My experience at [Previous Company] involved [mention key responsibilities or projects related to the new job]. I am particularly excited about the opportunity at [Company Name] because of [reasons specific to the company or role].

Enclosed is my resume, which further outlines my achievements. I would appreciate the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name].

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team.

[Your Name] [Your Contact Information]

Networking Introduction Letter

A networking introduction letter is a valuable tool for establishing new professional connections . It’s a way of introducing yourself to someone in your industry or field whom you haven’t met but wish to connect with for networking purposes.

Here’s an example:

Dear [Contact’s Name],

I hope this message finds you well. I am [Your Name], currently working as a [Your Job Title] at [Your Company]. I came across your profile on [LinkedIn/Professional Event] and was impressed by your extensive experience in [relevant field/industry].

I am reaching out to expand my professional network in the [specific industry or field] and would value the opportunity to learn from your insights. [Mention any mutual connections or shared interests, if applicable].

If you are open, I would appreciate talking with you briefly. I want to hear about your experiences, particularly regarding [specific topic or question].

Thank you for considering my request. I understand the value of your time and would be flexible to accommodate your schedule.

Best regards,

Cold Outreach Letter of Introduction

A cold outreach letter of introduction is used when contacting someone who does not know you or is not expecting your communication. It’s typically used professionally to introduce yourself, your company, or your products/services to a potential client, partner, or employer.

Here’s an example:

Dear [Recipient’s Name],

My name is [Your Name], and I am the [Your Position] at [Your Company]. I am reaching out to introduce our company and the innovative solutions we offer in [specific service or product area].

I believe that [Recipient’s Company] could significantly benefit from our [services/products], especially in [specific area of improvement or opportunity you’ve identified in their business]. We have partnered successfully with companies like yours, such as [mention any relevant clients or case studies], and achieved [mention specific results or improvements].

I would love the opportunity to discuss this further with you. Would you be available for a brief call next week? I am also attaching a brief overview of our services for your reference.

Thank you for your time, and I look forward to working together.

Warm regards,

Letter of Introduction Template

Creating a letter of introduction involves a structured approach to presenting your information effectively.

Here’s a template that you can adapt based on your specific needs:

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company/Organization Name] [Company Address] [City, State, Zip Code]

Dear [Recipient’s Name],

[Introductory Paragraph: Briefly introduce yourself, stating your name and current position or role. Explain how you came across the recipient, their work, or their organization.]

[Second Paragraph: State the purpose of your letter. Are you seeking a job opportunity, looking to network, or proposing a collaboration? Be specific about your intentions and why you are contacting this particular individual or company.]

[Third Paragraph: Concisely overview your relevant background and experience. Focus on key aspects of your career or education that align with the purpose of your letter.]

[Fourth Paragraph: Highlight one or two significant accomplishments or skills. Use specific examples demonstrating your capabilities and how they relate to the recipient’s needs or interests.]

[Fifth Paragraph: Mention any personal qualities or soft skills that set you apart and are relevant to the context of your introduction. Relate these traits to how they can be beneficial in achieving the goals outlined in your letter.]

[Call to Action: Clearly state what you hope to achieve with this letter. Whether it’s a follow-up meeting, a phone call, or further discussions, provide a clear action you’d like the recipient to take.]

Thank you for taking the time to read my letter. I am very interested in [discussing further, learning more about, etc.] and look forward to the possibility of [working together, meeting you, etc.]. Please contact me at [your email address] or [phone number].

[Your Name] [Attachments: Mention attachments such as your resume, portfolio, or other relevant documents.]

What You Need to Include in a Letter of Introduction

Incorporating specific elements in your letter of introduction can significantly enhance its effectiveness.

Here’s a breakdown of what to include following your provided structure:

Begin with a formal greeting. This is the initial greeting and sets the tone for the letter. Use a formal tone like “Dear [Recipient’s Name]”. If the recipient’s name is unknown, “Dear Hiring Manager” or “To Whom It May Concern” are alternatives. Personalizing the salutation, however, is preferable if you know the recipient’s name.

Introduction

Introduce yourself by stating your name and your current position or role in a professional context. This section should be brief, offering a snapshot of who you are. For instance, “My name is Jane Doe, and I am a Marketing Manager at XYZ Corporation.”

Purpose of the Letter

Clearly articulate why you are writing this letter. This might be to introduce yourself in a job search context, to propose a business collaboration, or to establish a new professional relationship. Be specific about why you’re contacting this particular individual or organization.

Background Information

Provide a concise overview of your professional background relevant to the purpose of your letter. This could include your current job, professional journey, or key areas of expertise. The aim is to give the reader context about your professional standing.

Relevant Accomplishments

Highlight significant achievements that are pertinent to the recipient. These could be successful projects you’ve led, awards you’ve won, or specific contributions you’ve made in previous roles. The objective is to showcase your competence and success in areas relevant to the letter’s purpose.

Personal Qualities

Share personal attributes that make you well-suited for the intended purpose of your letter. For instance, you might emphasize qualities like leadership, innovation, or collaborative skills if you are applying for a job. This part is about showing your personality and fit.

Call to Action

This is a crucial component where you suggest the next steps. It could be a request for a follow-up meeting, a phone call, or an invitation to review your application. Make it clear what you want the recipient to do next.

Conclude your letter with a formal and professional closing. Common closings include “Sincerely”, “Best regards”, or “Kind regards”, followed by your full name. This part signifies the end of your letter respectfully.

Attachments

If you include additional documents, such as a resume or portfolio, mention them here. For example, “Enclosed, please find my resume, which provides further details about my professional experience.”

What Not to Include in a Letter of Introduction

When writing a letter of introduction, it’s important to be aware of certain elements that should be avoided.

Here are what not to include:

Unsubstantiated Claims

Your letter should avoid making broad statements about your abilities or achievements without providing specific examples or evidence to support them. For instance, rather than simply stating that you’re an excellent communicator, provide a brief example or mention a relevant accomplishment demonstrating this skill. The goal is to be as concrete and specific as possible to build credibility.

Clichés and Overused Phrases

Avoid overused phrases and clichés that don’t add substantive information to your introduction. Phrases like “team player,” “hard worker,” or “go-getter” are commonly used and don’t distinguish you from other candidates. Instead, use unique descriptions specifically tailored to your experiences and qualifications.

Unrealistic Promises

Be cautious about making promises or commitments that you might not be able to fulfill. Overpromising to impress can backfire if you cannot deliver on those promises later. It’s important to be honest and realistic about what you can offer to the potential employer or contact.

Best Practices for Writing Letters of Introduction

When writing a letter of introduction, following these best practices can greatly enhance the effectiveness and professional impact of your letter:

Tailoring the Letter to the Audience

By researching and familiarizing yourself with the recipient’s work and organization, you can ensure that your letter speaks directly to their needs and interests. Personalization in the letter demonstrates that you have taken the time to understand who they are and what they value, which can significantly increase the effectiveness of your message.

Keeping It Concise and Focused

An effective letter conveys your message in a clear, succinct manner. Long letters can dilute the impact of your key points and lose the reader’s interest.

Structuring your letter with a clear beginning, middle, and end helps maintain this focus. The introduction should grab attention, the body should elaborate on your purpose and relevant qualifications, and the conclusion should reiterate your intent and suggest the next steps.

Showcasing Personality and Authenticity

An impactful letter is about what you say and how you say it. Infusing your letter with genuine personality and authenticity makes your message resonate more with the recipient. It’s about striking the right balance between professional decorum and personal touch.

Sharing your motivations, interests, or perspectives in a way that aligns with the professional context can make your letter memorable and establish a more personal connection with the recipient.

Proofreading for Clarity and Professionalism

The final yet crucial step in drafting your letter is thorough proofreading. This step is imperative for ensuring your letter is free from grammatical errors and typos and communicates your message.

A well-written and professionally presented letter reflects your attention to detail and commitment to quality. Having someone else review your letter is often beneficial, as a fresh pair of eyes can catch errors and provide feedback on your message’s overall clarity and tone.

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It’s important to know how to introduce yourself professionally, as a solid introduction leads to further connection. Whether you’re preparing for a career fair, interview, or sales call, it’s important to practice your self-introduction.

In this article, we’ll cover how to introduce yourself professionally, and we’ll give examples of introductions. We’ll also explain why it’s essential to have a professional introduction ready to go.

Key Takeaways:

Whether you’re sitting down for an interview, meeting a new coworker, or giving a presentation, your self-introduction is the first glimpse into the kind of person that you are.

When introducing yourself, you need to consider the context of the meeting.

Make sure you are using positive body language such as eye contact and smiling and are being an active listener.

When introducing yourself, make sure you are confident because confidence draws people into what you have to say.

How to introduce yourself professionally

How to introduce yourself examples, why are professional introductions important, tips for introducing yourself, job interview self-introduction tips, introducing yourself professionally faqs, expert opinion on introducing yourself professionally.

To introduce yourself professionally, you need to consider the situation you’re in, use positive body language, and briefly provide information about who you are. If appropriate, ask questions of the person or people you’re introducing yourself to as well.

Consider the context of the introduction. Adapting your self-introduction to the situation you’re in is imperative. An introduction that is professional at a presentation will seem strange at a job interview .

Additionally, speaking as casually as you might on a first date is inappropriate when interviewing for an open position.

Before speaking, the first step is to understand the context of the scenario you’ll be introducing yourself in and adjust your approach accordingly.

Job interviews The first day of a college class Welcoming new co-workers Meeting people at a job fair or conference Giving a presentation to a large group Conducting a sales call

Use positive body language. People are strongly influenced by body language , even if they don’t realize it consciously. Using positive body language draws the other party into what you have to say and who you are.

Eye contact Shaking hands Smiling Nodding Standing upright Arms uncrossed

Give a little information about who you are. The thing about an effective introduction is that it’s a push-and-pull in exchange for information. Spend equal time speaking and listening .

In the case of a job interview, this means briefly explaining your professional background while highlighting your responsibilities and achievements . Explain what jobs you’ve worked in previously and what the responsibilities in those roles entailed.

When you’re introducing yourself in a social situation, it’s okay to include some career-related information, but try to extend the description past that to give a more well-rounded depiction of who you are.

Ask questions. It’s not an attractive quality to be self-absorbed, whether in a professional or social setting. One way to avoid this perception is by asking the other person questions about themselves, the position you’re applying for, or the company you hope to work for.

Questions demonstrate a genuine interest in the other person or professional role, and that makes them respond more positively.

Asking questions also helps the interaction flow naturally from an introduction to a relaxed conversation .

What do you like about working here? What are the biggest challenges I’d be facing in this position? What are you most looking forward to about this conference? What do you do?

Presenting yourself professionally and politely is important no matter the context. Here are some examples of how to do this in a wide variety of situations:

How to introduce yourself in an interview for a job

“Hello, it’s nice to finally meet you in person. Even though we spoke over email, I wanted to formally introduce myself. My name is Sally Jones, and I’m a passionate social media manager . “I’ve been a professional social media manager for the past five years after graduating with my bachelor’s degree in communications from New York University. I’ve led teams that handled high-profile clients and improved their sales margins by upwards of 4%. “I’ve always admired your organization’s mission, and I’d love to be able to use my leadership skills and industry knowledge to further it.”

How to introduce yourself to a new employee

“Hi, my name is Connor. What’s your name? Nice to meet you, _____. I understand that you’ve recently been hired for the job of administrative assistant , which means that we’ll be working together a lot. “I just wanted to introduce myself and extend a warm welcome to the team. “Please let me know if there’s anything I can help you with while you’re getting adjusted to the new role.”

How to introduce yourself in an email

Dear Mrs. Adams, How are you doing? I hope this email finds you well. My name is Jackson King, and I’m a school librarian . I have ten years of experience working as a librarian in the public schooling system, which has awarded me strengths in collaboration and patience. I’m emailing you today because I know that you are the hiring manager for Woodbridge City School District, and I wanted to pass my resume along in case any positions open up that fit my experience and skills. I’d love to have a further discussion about the education philosophies at Woodbridge City School District. I can be reached via [email protected] or (923-742-6336). Thank you for reading my email in full, and I hope to hear back soon. Sincerely, Jackson King [email protected]

How to introduce yourself at a hiring event

“Hi there, how are you? My name is Matthew Shelton. I’m a recent graduate from the University of Texas with a degree in engineering. While I haven’t had much paid professional experience, I participated in a competitive internship with Cisco Systems for six months. “I wanted to come over and introduce myself to you because I saw that you’re representing Flash Energy Solutions. I’ve heard incredible things about this company’s innovation, and I’m curious to find out more about their open positions. Are you available now to talk more about opportunities at Flash Energy Solutions?”

How to introduce yourself to a university professor

“Good afternoon, Professor Johnson. My name is Abigal Morris, and I’m a sophomore here at The University of Washington. I just wanted to formally introduce myself and say I’m looking forward to learning more in your course this semester.”

How to introduce yourself to your network

Hi, Samantha. How are you? I hope all is well. My name is Jessica Lane, and I’m a gallery director for Elegance Art Studios. I’m reaching out to you today because I recently came across some of your artwork online. Specifically, I saw a painting titled “Oblivion” that I thought was immaculate. I’d like to see your other work and speak further about the possibility of building a working relationship with Elegance Art Studios. If you’re interested, please email me at [email protected] or call me at (558)-292-6868. Thank you. Sincerely, Jessica Lane

How to introduce yourself on social media

Hello, Catherine, my name is Sadie Michaels, and I represent a clothing company called Free Air Designs as a marketing coordinator . I came across your Instagram profile while I was searching through my Top Posts page . I think you have a keen eye for social media development, and I enjoy your style. I was wondering if you’d be interested in collaborating on a few targeted posts involving Free Air Designs. Let me know if you’d be interested in talking more. Thanks! -Sadie

How to introduce yourself to a stranger on a plane

“Hello, I don’t mean to bother you, but since we’re going to be on this 12-hour flight, I figured I’d introduce myself. I’m Tom. What’s your name? It’s a pleasure, ____. What brings you on a flight to Milan?”

How to introduce yourself at an office party

“I don’t think we’ve met before. My name is Eric. I work in accounting. What’s your name? Awesome, it’s great to meet you, ____. How long have you been working here? Eight years? Wow, I’ve only been here for two. Have you been at this location all along?”

How to introduce yourself in class

“Hi everyone, my name’s Madeline Johnson. I’m a sophomore English major in the NEAG education program. I was interested in this class as a way of broadening my knowledge of teaching techniques for toddlers. When I’m not stuck in a book, I like to spend my time fishing at the Housatonic River.”

How to introduce yourself in a letter

Dear Mrs. Sels, “My name is John Buck and I’m a freelance writer with a background in e-commerce and the technical space. Naturally, I thought I’d be a good fit for XYZ Technica, an industry leader in technical e-commerce.”

How to introduce yourself to a group

“Hello everyone, my name’s Tim Thompson. I’ve been working in finance for 10 years, and what I specialize in is client support and education. Being able to bring some of this esoteric, but important, information from our field to more people is the most rewarding part of my job.”

How to introduce yourself in a meeting or presentation

“Hi everyone, my name is Riley Cooper and I’m the head of our content marketing team. What we excel at is making bespoke content calendars that match your brand’s voice, as well as monitoring the success of those campaigns.”

How to introduce yourself to a potential new client

Hello, my name is Chris Trager, and I’m a representative for Campbell Paper. I wanted to introduce myself and let you know about our 30% off sale happening throughout the month of August. We provide high-quality paper products and custom-printed materials to many schools like yours, and I’d love to discuss how we can meet your paper and printing needs. Is there anything in particular you’re looking for for an upcoming project? I really enjoy working with education-based clients like you, and I’d love to send you a sample book and help you find solutions at a price point that works for you. Please feel free to respond to this email or call or text me at 333-444-5555. I look forward to talking with you. Chris Traeger Sales Representative Campbell Paper

How to introduce yourself in a new company

Good morning, Ashley, We haven’t met yet, but I’m the new graphic designer working in the marketing department, and I was assigned your ESL class poster. Would you mind sending me the class times whenever you get the chance? Once I have those, I’ll be ready to send the poster to you to look over. I’m looking forward to working with you, and I hope to be able to meet you in person soon! Thanks, Caleb Olson Graphic Designer 222-333-4455

Professional introductions are important because how you demonstrate your character in the first moments of meeting another person dictates their perception of you moving forward, even if that doesn’t accurately describe who you are .

In situations where there is limited time to interact, such as a job interview, making a positive and professional first impression is crucial in achieving a desirable outcome. The confines of a 30-minute interview are all a candidate has to demonstrate themselves as the perfect choice for a job.

This is truly a test of first impressions as job-seekers are asked to perform well in a brief introduction before being hired.

Making a strong self-introduction is more complicated than simply stating your name and shaking hands. Consider the following tips for introducing yourself to leave a lasting positive impression on people you meet:

Dress well . Clothing is the first impression that a job interviewer or colleague has of you before you speak. Dressing well for a professional event ensures that you’re portraying yourself in a professional light.

Be confident. Refined confidence draws people into what you have to say. While sounding conceited repeals most people, a healthy dose of security in your ability to do a job establishes you as a dependable candidate.

Look for opportunities to further the conversation. An introduction that goes back and forth between two people only lasts a few minutes at most before it gets boring. To avoid a boring discussion, be on the lookout for opportunities to further the conversation.

Understand the culture. Before an interview or meeting, you should do research on the company to understand its culture. This will give you a better understanding of whether they are more straightforward or more casual.

If they are more casual, you can include some light humor in your introduction, just make sure it’s appropriate. If they are more straightforward and formal, keep a professional demeanor.

Prepare what you want to say. Practicing how you want to say something can help with stumbling over words and possibly saying something wrong. Try writing down what you want to say beforehand and practicing what you want to say. It may seem silly to be doing so at the time, but it could be helpful if you are nervous and have new meeting anxiety.

Introducing yourself at a job interview is a bit different than in most social contexts. You’ll want to pay special attention to the following in order to ensure the hiring manager likes you from the get-go:

Research the company. Before the interview, check out how the company presents itself to the public via social media. Are they casual and hip, or formal and serious? That’s your first clue for what sort of tone to strike.

Research the interviewer. Figure out whether the interviewer is an HR representative or someone who you’d be working under directly. You can also learn about their background to see what sort of information they’re most likely to appreciate in an introduction.

Plus, you might find an interesting connection that can be a nice segue out of your self-introduction into a shared, natural conversation.

Be hyper-relevant and brief. The job description is your ultimate cheat sheet for which qualifications to hype up as you introduce yourself at your job interview. Don’t go crazy trying to stuff the whole list into your intro, though.

Talk contributions. Introducing yourself shouldn’t be a laundry list of where you worked, when you graduated, etc. — that’s what your resume is for . Instead, get animated and share why you’re passionate about the field, interesting stories from your background, major milestones from your professional career, etc.

Don’t stop at your job title. When you simply give your name and job title, you’re basically saying, “There’s nothing more interesting about me than the function I can possibly fulfill” — not exactly a thrilling candidate.

Don’t try too hard to be funny. Humor is a great thing, but unless you’re a stand-up, you should wait until you’ve developed a bit of rapport before diving into too many jokes. No matter how much research you’ve done on your interviewer, you won’t know what they find funny or inappropriate, so it’s best to play it safe.

How do I introduce myself professionally?

Introduce yourself professionally with positive body language and relevant information about yourself. This relevant information about yourself should be related to the context of the situation. For example, if you are introducing yourself to someone once you have been referred, you may bring up your reference.

What is a unique way to introduce yourself?

To be unique, talk about your values in your introduction. Your values, even if they are common, define your personality. This helps you set the stage to talk about your goals and accomplishments, which should be tied to your values. Just make sure to keep them relevant and appropriate.

How do you introduce yourself in 3 lines?

To introduce yourself in 3 lines: state your name, why you are there, and ask an open-ended question about the other person. It is especially important to explain your purpose in a natural way, so tie it back to the context of the situation. Then, by using an open-ended question, you provide an opportunity for the other person to contribute to the conversation in a meaningful way.

What is a good introduction?

A good introduction should gain attention and interest in a positive manner. You will have introduced yourself successfully because people will be curious to learn more about you. This creates a flow to whatever topic is at hand while keeping your presence relevant.

How do you start an introduction to introduce yourself?

To start an introduction when introducing yourself, greet the person, give your name, and share a little bit about yourself. This information will change depending on the context. In a job interview, for example, you’ll give a quick overview of your experience or skills, while at a professional conference, you’ll share your job title.

How To Introduce Yourself Professionally?

Amanda Halkiotis Owner and Chief Resume Writer

If you have a hard time thinking of ways to break the ice over email, you can always ask those close to you how you come across to others. Are you funny? Charming? Outgoing? Sincere? Good-natured and kind? Find a characteristic that resonates with you and use it to brand yourself. If you are looking for a financial services job at a fintech firm, for example, a great opening line might be something like, “I have been a math geek my whole life and I started building computers when I was in high school.”. The first line is key to getting the reader interested, so I cannot stress enough the importance of having a “hook” that makes you stand out as an individual.

When introducing yourself personally, manners and confidence matter. Make eye contact and stand up straight, but try to be relaxed and not too stiff. I also recommend being complimentary but a bit subtle about it, for example, saying, “Thank you so much for meeting with me today” followed by, “Your office is such a lovely building” or “I knew we would have a lot in common when we talked based on our email exchange”. A little flattery goes a long way! I like to have three to five points about myself memorized when meeting someone for the first time in an interview setting. Something biographical, something personal, and something professional. So, for me, if someone says, “ Tell me about yourself “, I can reply with, “I grew up in Connecticut and have been in New York City for 14 years, I’m a middle child, I love to travel, cooking, and hiking, I am not afraid of a challenge and I find that I do my best work when I get to work with clients and build relationships”. To sum it up, have an elevator pitch to go along with the brand you promoted over email!

For anyone who gets nervous meeting new people, I suggest practicing in front of a mirror or doing mock interviews with a friend or relative. For virtual interviews (so many are being done on Zoom these days), you can do a mock version by doing a video recording on your phone and looking it over. A few minutes before the actual interview, try a technique called box breathing to calm your nerves.

Lastly, one of my personal heroes who is a true master when it comes to this type of advice is Vanessa Van Edwards. She is a well-known human behaviorist who has been featured on the Today Show, has done a Ted Talk, and has a great YouTube channel. Trust me, you’ll love her.

Harvard Business Review – A Simple Way To Introduce Yourself

Western Michigan University – Introduce Yourself With A Personal Commercial

Yale University – Office of Career Strategy

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Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

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COMMENTS

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Here are 5 effective ways to start your cover letter when you are submitting a job application.. 1. Introduce yourself in a professional manner. Let the employer know you are a serious and well qualified candidate for the job by introducing yourself in a direct and straightforward way. 2.
How to Start a Cover Letter [+ Introduction Examples]
Here's a simple-but-powerful cover letter introduction template to use as an example: Dear [First Name], I was excited to come across the [Job Title] position at [Company Name]. As a [Current Job Title] with [# of Years] years of experience, I have become competent in [Relevant Skills & Job-Related Abilities].
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That's the way to start a cover letter. You prove you're the exact person they need in just two sentences. Here are some other examples of accomplishments that deserve landing in the first paragraph of a cover letter: Raised revenue by 30%. Slashed project costs by $10,000. Boosted customer retention by 15%.
How to Start a Cover Letter: 35 Examples + Steps
List your name and contact information in the header. Address your letter to the hiring manager by name. Cite the job you want in the opening sentence. Feature your top skills and reason (s) you deserve the job in the first paragraph. Nailing the first paragraph may be the trickiest part.
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1. Personalization. Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role. 2.
How to Write a Cover Letter for a Job in 2024
Respectfully, Kind regards, Best regards, Yours truly, Then, make two spaces below the salutation, and type your full name. For some professional (but optional) flair, sign your cover letter either with a scan of your signature or by using software like DocuSign. 8. Check your cover letter's content and formatting.
How to Write a Standout Cover Letter in 2022
Step 2: Add your contact info. At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you'd like. Some contact info you might include (and the order you might include it in) is: Your name. Your pronouns (optional)
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Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.
Should you introduce yourself in a cover letter?
Yes, you should introduce yourself in a cover letter. Introduce yourself by stating your name, the position you're applying for, and where you found the job opening. For example: My name is [Your Name], and I'm applying for the open Account Manager position listed on Indeed. While there are some other cover letter opening strategies ...
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Start your cover letter by introducing yourself with an opening sentence about your qualifications. Hiring managers sometimes write job advertisements that state the minimum number of years of verifiable work experience before giving applicants further consideration. For example, a staff-accountant job opening might require one to three years ...
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Here are some tips on how to start your introduction: State the university you attend, your major, and what position you are applying for (if you are a student). Mention where you heard about the job. Mention the name of a professor or other contact who has a positive connection with the company. Bring up any previous conversations you have had ...
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Here are 9 steps you can take to make sure you're headed in the right direction: Step 1. Do your research. Before writing your cover letter, thoroughly read the job description and the requirements for the job. Melanie Denny, award-winning resume expert, likens the job description to your cover letter cheat sheet.
6 Cover Letter Introductions to Make a Great First Impression
Keep the following points in mind when writing your cover letter. 1. Write (or at least edit) your cover letter for each job that you apply to. If you're applying for multiple jobs, don't submit the exact cover letter for each job. Generic cover letters are easy to spot. Take the time to customize each letter.
How to Write a Cover Letter (Expert Tips & Examples)
Write a clear and professional subject line that includes the job title and your name. Compose a brief message in the body of the email, introducing yourself and stating the position you are applying for. Attach your cover letter and resume to the email, making sure they are properly named and labeled.
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In an email to introduce yourself, " dear Sir or Madam " looks lazy. It shows you don't know who you're writing to. Make an effort to identify your Dear Sir or Madam by name. Craft a great opening sentence. It sets the tone for everything you want to include in your self-introductory email.
A Perfect Letter of Introduction [Examples]
An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and ...
How to Write a Letter of Introduction (With Examples)
A letter of introduction and a cover letter are very different. Letters of introduction are generally used when you want to establish a new relationship that may or may not be job-related. It could be an introduction to a potential business partner, a networking contact, or a new community or group. On the other hand, a cover letter is job ...
How To Introduce Yourself Professionally (With Examples)
"Hello, it's nice to finally meet you in person. Even though we spoke over email, I wanted to formally introduce myself. My name is Sally Jones, and I'm a passionate social media manager. "I've been a professional social media manager for the past five years after graduating with my bachelor's degree in communications from New York University.

How to Write an Effective Cover Letter Intro

5 key steps to write a good cover letter intro

Good examples of how to introduce yourself in a cover letter

5 cover letter intro examples that get the results you want

Closing your cover letter

Everything you need to write a powerful cover letter

COVER LETTERS

Gain a good understanding of the job requirements

Submit a job-winning resume

SAMPLE RESUMES

How to write a great cover letter in 2024: tips and structure

What is a cover letter and why does it matter?

What 3 things should you include in a cover letter?

1. Personalization

2. Highlight relevant achievements and skills

3. Show enthusiasm and fit

What do hiring managers look for in a cover letter?

Clear and concise writing

Demonstrated knowledge of the company

Achievements and accomplishments

Enthusiasm and motivation

Professionalism

How do you structure a cover letter?

Contact information

Employer's contact information

How to write a good cover letter (with examples)

1. Add a header and contact information

2. Include a personal greeting

3. Draw them in with an opening story

4. Emphasize why you’re best for the job

5. End with a strong closing paragraph and sign off gracefully

Tips to write a great cover letter that compliments your resume

Common cover letter writing FAQs

Should I include personal information in a cover letter?

Can I use the same cover letter for multiple job applications?

Do I need to address my cover letter to a specific person?

Should I include references in my cover letter?

It’s time to start writing your stand-out cover letter

Ace your job search

Elizabeth Perry, ACC

3 cover letter examples to help you catch a hiring manager’s attention

Your Complete Guide to Writing a Cover Letter (Plus Bonus Tips and Examples)

What is a cover letter and why is it important?

Step 1: Write a fresh cover letter for each job (but yes, you can use a template).

Step 2: Add your contact info.

Step 3: Address your cover letter to the hiring manager—preferably by name.

Step 4: Craft an opening paragraph that’ll hook your reader.

Step 5: Convey why you’d be a great hire for this job.

Step 6: Back up your qualifications with examples and numbers.

Step 7: Finish with a strong conclusion.

Step 8: Reread and revise.

How to Introduce Yourself in a Cover Letter

Example of a Letter of Recommendation for a Junior Employee

Attention-Grabber Sentence

Reason for Contact

Source of Job Lead

Value to the Company

Related Articles

What do I include in my introduction?

Welcome to the Purdue OWL

How to catch the attention of the reader.

How to make a strong claim for yourself.

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

What is a cover letter and do you still need one in 2024?

What is the purpose of a cover letter?

Cover Letter Structure Checklist

How to write a cover letter in 9 steps

Step 1. Do your research

Step 2. Customize your cover letter for every job

Step 3. Include all of your contact info

Cover Letter Header Example:

Step 4. Address your cover letter to a real person

Step 5. Write a strong opening statement

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Step 7. Write a strong closing statement and a call to action

Step 8. End with a professional closing salutation

Step 9. Optimize your cover letter for the ATS

How to Format Your Cover Letter

How to format your cover letter for a job

How to format your cover letter for an internship