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Hertz CEO Kathryn Marinello with CFO Jamere Jackson and other members of the executive team in 2017

Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy.

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four. Cases on search fund boards, the future of malls, Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
Fifty four percent of raw case users came from outside the U.S..
The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
Twenty-six of the cases in the list are raw cases.
A third of the cases feature a woman protagonist.
Orders for Yale SOM case studies increased by almost 50% compared to 2020.
The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1. Hertz Global Holdings (A): Uses of Debt and Equity

2. Coffee 2016

3. Hertz Global Holdings (B): Uses of Debt and Equity 2020

4. Glory, Glory Man United!

5. Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6. The Future of Malls: Was Decline Inevitable?

7. Strategy for Norway's Pension Fund Global

8. Prodigy Finance

9. Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

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Cybersecurity Case Studies and Real-World Examples

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Table of Contents

In the ever-evolving landscape of cybersecurity, the battle between hackers and defenders continues to shape the digital domain. To understand the gravity of cybersecurity challenges, one need only examine real-world examples—breaches that have rocked industries, compromised sensitive data, and left organizations scrambling to shore up their defenses. In this exploration, we’ll dissect notable cybersecurity case studies, unravel the tactics employed by cybercriminals , and extract valuable lessons for strengthening digital defenses.

Equifax: The Breach that Shattered Trust

In 2017, Equifax, one of the largest credit reporting agencies, fell victim to a massive data breach that exposed the personal information of nearly 147 million individuals. The breach included sensitive data such as names, Social Security numbers, birthdates, and addresses, leaving millions vulnerable to identity theft and fraud.

Lessons Learned

1. Patch Management is Crucial:

The breach exploited a known vulnerability in the Apache Struts web application framework. Equifax failed to patch the vulnerability promptly, highlighting the critical importance of timely patch management. Organizations must prioritize staying current with security patches to prevent known vulnerabilities from being exploited.

2. Transparency Builds Trust:

Equifax faced severe backlash not only for the breach itself but also for its delayed and unclear communication with affected individuals. Transparency in communication is paramount during a cybersecurity incident. Organizations should proactively communicate the extent of the breach, steps taken to address it, and measures for affected individuals to protect themselves.

Target: A Cybersecurity Bullseye

In 2013, retail giant Target suffered a significant breach during the holiday shopping season. Hackers gained access to Target’s network through a third-party HVAC contractor, eventually compromising the credit card information of over 40 million customers and the personal information of 70 million individuals.

1. Third-Party Risks Require Vigilance:

Target’s breach underscored the risks associated with third-party vendors. Organizations must thoroughly vet and monitor the cybersecurity practices of vendors with access to their networks. Note that a chain is only as strong as its weakest link.

2. Advanced Threat Detection is Vital:

Target failed to detect the initial stages of the breach, allowing hackers to remain undetected for an extended period. Implementing robust advanced threat detection systems is crucial for identifying and mitigating breaches in their early stages.

WannaCry: A Global Ransomware Epidemic

In 2017, the WannaCry ransomware swept across the globe, infecting hundreds of thousands of computers in over 150 countries. Exploiting a vulnerability in Microsoft Windows, WannaCry encrypted users’ files and demanded ransom payments in Bitcoin for their release.

1. Regular System Updates are Non-Negotiable:

WannaCry leveraged a vulnerability that had been addressed by a Microsoft security update months before the outbreak. Organizations fell victim due to delayed or neglected updates. Regularly updating operating systems and software is fundamental to thwarting ransomware attacks .

2. Backup and Recovery Planning is Essential:

Organizations that had robust backup and recovery plans were able to restore their systems without succumbing to ransom demands. Implementing regular backup procedures and testing the restoration process can mitigate the impact of ransomware attacks.

Sony Pictures Hack: A Cyber Espionage Saga

In 2014, Sony Pictures Entertainment became the target of a devastating cyberattack that exposed an array of sensitive information, including unreleased films, executive emails, and employee records. The attackers, linked to North Korea, sought to retaliate against the film “The Interview,” which portrayed the fictional assassination of North Korea’s leader.

1. Diverse Attack Vectors:

The Sony hack demonstrated that cyber threats can come from unexpected sources and employ diverse attack vectors. Organizations must not only guard against common threats but also be prepared for unconventional methods employed by cyber adversaries .

2. Nation-State Threats:

The involvement of a nation-state in the attack highlighted the increasing role of geopolitical motivations in cyber incidents. Organizations should be aware of the potential for state-sponsored cyber threats and implement measures to defend against politically motivated attacks.

Marriott International: Prolonged Exposure and Ongoing Impact

In 2018, Marriott International disclosed a data breach that had persisted undetected for several years. The breach exposed personal information, including passport numbers, of approximately 500 million guests. The prolonged exposure raised concerns about the importance of timely detection and response.

1. Extended Dwell Time Matters:

Marriott’s breach highlighted the significance of dwell time—the duration a threat actor remains undetected within a network. Organizations should invest in advanced threat detection capabilities to minimize dwell time and swiftly identify and mitigate potential threats.

2. Post-Breach Communication:

Marriott faced criticism for the delayed communication of the breach to affected individuals. Prompt and transparent communication is vital in maintaining trust and allowing individuals to take necessary actions to protect themselves.

SolarWinds Supply Chain Attack: A Wake-Up Call

In late 2020, the SolarWinds supply chain attack sent shockwaves through the cybersecurity community. Sophisticated threat actors compromised SolarWinds’ software updates, enabling them to infiltrate thousands of organizations, including government agencies and major corporations.

1. Supply Chain Vulnerabilities:

The incident underscored the vulnerability of the software supply chain. Organizations must conduct thorough assessments of their suppliers’ cybersecurity practices and scrutinize the security of third-party software and services.

2. Continuous Monitoring is Essential:

The SolarWinds attack highlighted the importance of continuous monitoring and threat detection. Organizations should implement robust monitoring systems to identify anomalous behavior and potential indicators of compromise.

Notable Lessons and Ongoing Challenges

1. Human Element:

Many breaches involve human error, whether through clicking on phishing emails or neglecting cybersecurity best practices. Cybersecurity awareness training is a powerful tool in mitigating the human factor. Employees should be educated on identifying phishing attempts, using secure passwords, and understanding their role in maintaining a secure environment.

2. Zero Trust Architecture:

The concept of Zero Trust, where trust is never assumed, has gained prominence. Organizations should adopt a mindset that verifies every user, device, and network transaction, minimizing the attack surface and preventing lateral movement by potential intruders.

3. Cybersecurity Collaboration:

Cybersecurity is a collective effort. Information sharing within the cybersecurity community, between organizations, and with law enforcement agencies is crucial for staying ahead of emerging threats. Collaborative efforts can help identify patterns and vulnerabilities that may not be apparent to individual entities.

4. Regulatory Compliance:

The landscape of data protection and privacy regulations is evolving. Compliance with regulations such as GDPR, HIPAA, or CCPA is not only a legal requirement but also a cybersecurity best practice. Understanding and adhering to these regulations enhances data protection and builds trust with customers.

5. Encryption and Data Protection:

The importance of encryption and data protection cannot be overstated. In various breaches, including those of Equifax and Marriott, the compromised data was not adequately encrypted, making it easier for attackers to exploit sensitive information. Encrypting data at rest and in transit is a fundamental cybersecurity practice.

6. Agile Incident Response:

Cybersecurity incidents are inevitable, but a swift and agile incident response is crucial in minimizing damage. Organizations should regularly test and update their incident response plans to ensure they can respond effectively to evolving threats.

7. User Awareness and Training:

Human error remains a significant factor in many breaches. User awareness and training programs are essential for educating employees about cybersecurity risks , promoting responsible online behavior, and reducing the likelihood of falling victim to phishing or social engineering attacks.

8. Continuous Adaptation:

Cyber threats constantly evolve, necessitating a culture of continuous adaptation. Organizations should regularly reassess and update their cybersecurity strategies to address emerging threats and vulnerabilities.

Conclusion: Navigating the Cybersecurity Landscape

The world of cybersecurity is a battlefield where the landscape is ever-changing, and the adversaries are relentless. Real-world case studies serve as poignant reminders of the importance of proactive cybersecurity measures . As organizations adapt to emerging technologies, such as cloud computing, IoT, and AI, the need for robust cybersecurity practices becomes more pronounced. Real-world case studies offer invaluable insights into the tactics of cyber adversaries and the strategies employed by organizations to defend against evolving threats.

Prabhakar Pillai

I am a computer engineer from Pune University. Have a passion for technical/software blogging. Wrote blogs in the past on SaaS, Microservices, Cloud Computing, DevOps, IoT, Big Data & AI. Currently, I am blogging on Cybersecurity as a hobby.

List of Case Study Topics for Deep Insightful Papers

Case studies are becoming increasingly popular both in Academia and in practical application across industries – and for good reasons. It is an effective way to investigate an authentic problem in the field, as opposed to a laboratory, where you cannot create all the complex conditions of real-life.

That is why topics to write your case study on are diverse as the life itself. It is a suitable format for almost any field – Law, Medicine, Business, Engineering, Social Studies, Phycology, Linguistics, and so on. If you are looking for some case study topic ideas for inspiration, here are some examples that our essay writers have collected for you.

The Influence of Topics On Case Study Format

Case study format is practical, it focuses on a specific subject – a person, a company, or an event, either current or historical – and studies it in detail. However, depending on a subject, methods may vary from interviewing people or filling out questionnaires to wielding specialized equipment and taking regular measurements.

For example, the latest case study topics revolve around various online phenomena, so collecting material for research would involve scrolling through social media feeds and taking screenshots. Whereas if you decided to study the influence of the judge’s age on the severity of the sentence for your Law class, you would probably have to collect your data in libraries and court archives.

Therefore, how to pick your topic will depend not only on your academic interests but also on the availability of particular research methods to you.

Business Case Study Research Topics

Business case study is probably the most famous category of all. It is the best way to illustrate challenges that a particular company might encounter, along with its limitations and possible solutions. Many marketing, management, and business administration textbooks for dummies use case studies to illustrate basic concepts of the discipline, success and failure stories, etc.

However, writing such an informed analysis of a real company requires a high level of competence. If you were assigned a case study paper and you don’t know what to do, you can always turn to our case study writing service for help. Our writers have expertise in their respective fields and years of writing practice, so you can be sure of an excellent result.

Here are some case studies research topic examples involving famous companies and brands:

Dunkin Donuts Case Study: The Opening of New Dunkin Donuts Locations
TiVo Case Study
Starbucks Failure in Australia Case Study
Walmart Case Study: E-commerce and Competitive Advantage
LEGO Case Study: Identification and Analysis of Strategic Issues
New Heritage Doll Company Case Study
Costco Case Study: Analysis Of Costco Wholesale Strategic Management Decisions
Boeing Case Study: SWOT Analysis
Nestle Case Study: Nescafe's Current Market Position in Italy
FedEx Case Study: Strategic Management
EuroDisney Case Study: Problems And Causes Of Problems At Euro Disney
Optical Distortion Case Study
Monsanto Case Study Analysis
Cleveland Clinic Case Study
JC Penney Case Study
The Sweet Dreams Motel Case Study
Key Strategic Challenges Facing Apple Computer Case Study

Good Case Study Topics For Students

Students in high school, college, and university often receive some easy case study topics for practice: to learn how to write a case study as such and to investigate a particular problem deeper. Here are some of the examples:

Sexual Harassment Case Studies
Business Ethics Case Study Example
Gun Control Case Studies: The Debate On Keeping Guns
NASA Case Study: NASA Project Management Challenges
Jeffrey Dahmer Case Study
Sales Management Case Study
Sole Proprietorship Case Study Example
Management Organizational Behavior Case Study
The Efficiency of Meditation for Treating Bipolar Disorder
Differences in Agoraphobia Manifestations in Men and Women
Augmented Reality Simulations as Treatment for Alzheimer Patients
Australia as an Example of Unstable Ecosystem
Implications of Voluntary DNA Testing for Unsolved Crime Investigations and Connected Ethical Issues
Cannibalistic Product Interaction in Virtual Megastores (Amazon, eBay, AliExpress, Wish)
How Long The Impact of an Oil Spill Last
Effectiveness of Affirmative Action Policies

Best Wacky Case Study Topic Examples

If you are still at a loss for what is a good topic for case study, let us remind you that you are able to use anything, as long as it provides enough information to analyze and make conclusions. To give you some idea of how wide the circle of possibilities is, here are some wacky and unconventional examples of case study topics:

Robin Hood Case Study
Girl Scout Cookies Case Study
Mental Disorders of “Hamlet” Characters
Do Mosquitos Prefer a Particular Blood Type?
Which Type of Flea Jumps Higher: a Dog’s or a Cat’s?
Photobombing in Victorian and Edwardian Era Portraits
Correlation between Substances Abuse and Cryptids Sightings
Do Woodpeckers Get Headaches?
The Effects of Marijuana on Bees
Do Cats Have Sense of Humor?
Do Parrots Have a Preference in Art Styles?
Which is the Best Way for Curing Hiccups?
Correlation between Megapixels Parameter of the Camera and Instagram Likes Received
Do Dogs Prefer Beautiful People for Owners?
Who Are Fussier Eaters – Toddlers or Cats?
Blind Tasting of Soft Drinks: Can Devotees Recognize Their Favorite Brand?
How Long Do International Students Maintain The Personal Space Distance of Their Home Culture

Did You Find Those Case Study Ideas Interesting?

Great! We aim to please. Then we also urge you to check out our case study example page where you can find loads more interesting case study topics and real case study papers written by students like you.

If, however, you’ve found that none of those fit the problem you wish to investigate, we can custom-write the example for you, or even come up with an idea for your project from scratch. Let us know!

Jana Rooheart

Jana Rooheart came to WOWESSAYS™ with a mission to put together and then slice and dice our vast practical experience in crafting all kinds of academic papers. Jana is an aspired blogger with rich expertise in psychology, digital learning tools, and creative writing. In this blog, she willingly shares tricks of pencraft and mind-altering ideas about academic writing any student will find utterly beneficial.

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652 Case Study Topics & Good Ideas

Icon Calendar 18 May 2024
Icon Page 5518 words
Icon Clock 25 min read

Case study topics delve into intricate issues within various fields, shedding light on the intricacies of real-world situations. They span multiple domains, including business, where they may explore strategic decision-making strategies, or healthcare, examining patient outcomes in unique cases. In technology, they may dissect software development practices or the impact of artificial intelligence (AI) on society. For education, case studies may scrutinize pedagogical approaches and their effects on student performance. In the social sciences, they can unpack complex societal phenomena or individual behavior. Each topic is an author’s microscope, providing an in-depth, multi-faceted perspective of its subject matter. By studying these topics, researchers and students alike can gain valuable insights into the practical implications and consequences of theories and principles, bridging the gap between abstract ideas and their tangible manifestations in the world.

Hot Case Study Topics

Facebook’s Data Privacy Controversy: A Deep Dive
Amazon’s Dominance: Exploring Market Strategies
Global Response to COVID-19: A Comparative Analysis
Tesla’s Disruption of the Auto Industry: A Case Study
Implementing Agile Practices: A Spotify Case Study
Alibaba’s Expansion Into International Markets
Apple’s Innovation Strategy: Maintaining a Competitive Edge
Starbucks: Mastering the Art of Customer Experience
Netflix: Redefining Television and Film Distribution
IKEA’s Global Branding and Localization Strategies
Mental Health Services: Evaluating Teletherapy Platforms
WeWork’s Rapid Rise and Fall: Lessons Learned
Economic Impact of Brexit: A Sectoral Analysis
Exploring Uber’s Gig Economy Business Model
Zoom’s Growth During the COVID-19 Pandemic
Sustainable Practices: A Patagonia Case Study
Disaster Management: Lessons From the Fukushima Nuclear Accident
Airbnb’s Impact on the Traditional Hospitality Industry
Google’s Algorithm Updates: Understanding SEO Impacts
CSR Initiatives: A Coca-Cola Case Study

Simple Case Study Topics

Small Business Success: A Local Bakery Case Study
Community Engagement: Park Revitalization Project
Efficiency in Nonprofit Organizations: A Food Bank Case Study
Art Therapy and Mental Health: A Clinical Case Study
Managing School Bullying: Strategies and Outcomes
Green Initiatives: Local Recycling Program Case Study
Exploring E-Learning: A Virtual Classroom Case Study
Music and Memory: A Case Study in Dementia Care
Animal Assisted Therapy: A Case Study in Child Psychology
Internet Safety Education: School Implementation Case Study
Outdoor Education: A Forest School Case Study
Meal Planning Apps: A User Experience Case Study
Teenagers and Social Media: A Behavior Study
Urban Farming: A Case Study in Sustainable Living
Book Clubs and Literacy: A Community Library Case Study
Elderly Care: Home vs. Assisted Living Facilities
Supporting Autistic Students: A Special Education Case Study
Reducing Plastic Waste: A Supermarket Initiative Case Study
Stress Management at Work: A Corporate Wellness Program Case Study
Yoga and Wellness: A Community Center Case Study

Interesting Case Study Topics

Vanishing Bees: An Ecological Case Study
Cryptocurrency’s Influence on Traditional Banking
Medical Miracles: A Case Study of Extraordinary Recoveries
The Resurrection of Vinyl: A Case Study in Niche Markets
Rebirth of Drive-In Theaters Amidst Pandemic
Mars Rover Missions: A Case Study in Robotic Exploration
Feral Children and Human Behavior: An Ethnographic Case Study
Forensic Science in Action: High-Profile Criminal Cases
Haunted Tourism: A Business Case Study
Ethics of Artificial Intelligence: Industry Examples
Recovery of the Ozone Layer: A Global Effort Case Study
Graffiti as Urban Art: A Cultural Case Study
Preservation of Endangered Languages: Case Studies
Crowdfunding Success Stories: An Economic Case Study
Pseudoscience in Marketing: A Consumer Case Study
Augmented Reality in Education: Exploratory Case Study
Internet Memes and Virality: A Social Media Case Study
Revival of Dying Crafts: A Case Study in Cultural Preservation
Language Development in Parrots: An Ethological Case Study
Autonomous Cars and Ethics: A Case Study in Technology Development

Case Study Topics for High School

Climate Change: Polar Ice Melt Study
Effects of Fast Food on Adolescence Health
Internet and Teenage Sleep Patterns
Bystander Effect in High School Settings
Bullying Prevention Programs: Case Study
Teenagers and Social Media: A Behavioral Analysis
Community Service: High School Volunteer Programs
Diversity in Schools: A Case Study
Environmental Cleanup: Local River Revitalization Case Study
Peer Pressure and Substance Abuse: A School Case Study
Digital Classroom: Online Learning Platforms Review
Music Programs and Academic Performance: An Investigative Study
Coping With Stress: School-Based Mental Health Initiatives
Parental Involvement in Academic Achievement: A Case Study
Local History: Case Study of a Historical Event or Figure
Teenage Entrepreneurship: A Case Study
Extracurricular Activities and College Admissions: A Case Study
Graffiti Art or Vandalism: A Local Case Study
Recycling Habits: High School Environmental Programs Case Study

Case Study Topics for College Students

Title IX Compliance: An Investigation Into College Sports
Education Technology Adoption in Universities
Comparative Analysis of Traditional and Online Learning Methods
Entrepreneurship Education: Startup Culture in Colleges
Institutional Discrimination: Unveiling Bias in Higher Education
Blockchain in Higher Education: An Analytical Review
Food Deserts: Investigating Access to Healthy Food on College Campuses
Fraternity and Sorority Life: Effects on Student Performance
Academic Stress: Exploring Its Causes and Effects
Open-Source Learning: Transformation in Educational Practices
Non-Traditional Students: Balancing Education and Life Responsibilities
Esports in Universities: Analysis of New Trends in College Athletics
College Tuition: Inflation and Student Debt
Undergraduate Research: Investigating Its Benefits and Challenges
Climate Change Education: Reviewing University Policies and Curriculum
Integration of Augmented Reality in Classroom Settings
International Students: Navigating Cultural Challenges in Universities
Active Learning Strategies: Classroom Engagement Case Study
First-Year Experience Programs: Evaluating Success Rates
LGBTQ+ Rights on Campus: An Examination of Policies and Attitudes
Campus Sustainability: Green Initiatives in Universities
Student Loans: A Deep Dive Into Debt Crisis
Art Therapy: Its Influence on College Students’ Mental Health
Internship Experience: An Investigation of Practical Learning
Study Abroad Programs: Experiential Learning Case Study
Cybersecurity in Higher Education: A University Case Study
Dormitory Life: Social Dynamics and Personal Growth
Gender Studies: Intersectionality in Campus Life
Gentrification: University Expansion and Local Communities
MOOCs: A New Era in Education
Hazing in Greek Life: A Comprehensive Case Study
First-Generation College Students: Challenges and Success Stories
Adjunct Professors: A Case Study on Employment Conditions
Campus Politics: Student Activism Case Study
Substance Use and Misuse in College Life
Diversity in College Admissions: Affirmative Action Case Study
Artificial Intelligence: Its Incorporation in Higher Education
Online Privacy: Case Study of College Students’ Digital Rights
Sports Scholarship: An Examination of Athletic Student Life
Campus Food Insecurity: A Case Study on College Hunger

Case Study Topics for University

Campus Sustainability Initiatives: Evaluating Success
Mental Health Services in Universities: A Critical Analysis
Experiential Learning: Impact on Student Success
Analysis of Student Housing: Quality and Affordability
Financial Literacy: Assessment of University Program Effectiveness
Cybersecurity in Universities: Reviewing Vulnerabilities and Threats
Diversity and Inclusion in Higher Education: Policies and Practices
Balancing Academics and Athletics: University Athlete Performance
Remote Learning: Transformation in University Education
Strategies for Reducing Dropout Rates in Universities
Faculty Tenure: An In-Depth Analysis
Technological Integration: Navigating Digital Learning Tools
Study Abroad Programs: Evaluating Benefits and Challenges
Multiculturalism on Campus: Investigating Integration and Tolerance
Artificial Intelligence in Higher Education: Future Prospects
Online Safety: Examining University Guidelines and Protocols
Post-Graduate Employment Rates: University Career Services Evaluation
First-Generation Students: Analyzing Support and Services
Work-Study Programs: Balancing Work and Education
Language Barriers: Analyzing Support for ESL Students

Applied Physics Case Study Topics

Semiconductor Technology Advancements: In-Depth Examination
High Energy Particle Colliders: Safety and Success Analysis
Quantum Computing Development: Analyzing Progress and Setbacks
Light Propagation in Optoelectronic Devices: A Critical Study
Magnetic Resonance Imaging Improvements: Examining Advances and Limitations
Nuclear Fusion Research: Detailed Overview and Analysis
Superconducting Materials: Exploration and Implementation
Photovoltaic Technology Enhancement: An Analytical Study
Non-Linear Optics in Laser Design: Thorough Examination
Quantum Entanglement Applications: Analysis of Promising Fields
Synchrotron Radiation in Material Science: Detailed Assessment
Plasma Physics in Space Exploration: Analyzing Real Cases
Photonic Crystals: Analyzing Manufacturing Challenges
Microfabrication Techniques in Nanotechnology: An In-Depth Analysis
Biophysics in Cancer Research: Case Study and Analysis
Thermoelectric Materials: Analyzing Energy Conversion Efficiency
Ultrafast Laser Physics: Examining Industrial Applications
Nanomaterials in Solar Energy Conversion: A Detailed Case Study
Quantum Field Theory Applications: Case Studies and Implications
Geophysics in Seismic Surveying: Examining Practical Cases

Architecture Case Study Topics

Adaptive Reuse in Architecture: An Insightful Case Study
Green Building Design Principles: In-Depth Analysis
Preservation of Historical Landmarks: Studying Success Stories
Parametric Design in Modern Construction: Examining Examples
Zero Energy Building Design: A Detailed Case Study
Skyscraper Architecture: Evaluation of Safety Measures
Sustainable Urban Planning: Case Studies in Eco-Cities
Acoustics in Architectural Design: Detailed Analysis
Deconstructivism in Contemporary Architecture: Examining Real Cases
Net-Zero Carbon Construction: A Promising Case Study
Art Deco Revival: Analyzing Modern Interpretations
Disaster-Resistant Infrastructure: A Case Study on Noteworthy Examples
Biophilic Design in Urban Spaces: Detailed Examination
Microarchitecture: Analysis of Successful Implementations
Museum Architecture: A Study of Visitor Experience
Pioneering Waterfront Revitalization Projects: Detailed Case Studies
Mixed-Use Building Design: An In-Depth Analysis
Transit-Oriented Developments: Examining Case Studies
Architectural Solutions for Aging Populations: Insightful Cases
Sensory Design in Public Spaces: A Detailed Study

Business Case Study Topics

Apple’s Innovative Product Strategy: Exploring Consumer Perception and Market Dominance
Enron Scandal: Analysis of Corporate Fraud and Its Implications
Tesla’s Disruption of the Automotive Industry: Case of Strategic Innovation
Starbucks’ Global Expansion: Evaluation of International Market Entry Strategies
Walmart’s Supply Chain Management: Efficiency and Scalability in Retail
Uber’s Regulatory Challenges: Navigating the Sharing Economy Landscape
Alibaba’s E-Commerce Success: Understanding Consumer Behavior in China
Netflix’s Business Model Transformation: From DVD Rentals to Streaming Dominance
IKEA’s Cost Leadership Strategy: Effect on Global Furniture Market
Zara’s Fast Fashion Model: Achieving Speed and Responsiveness in Retail
Google’s Organizational Culture: Influence on Innovation and Employee Satisfaction
Amazon’s Customer-Centric Approach: Evaluating Impact on Market Leadership
Boeing’s 737 Max Crisis: Analyzing Risk Management and Ethical Issues
Facebook’s Data Privacy Controversy: Impact on Corporate Reputation and User Trust
General Electric’s Diversification Strategy: Evaluating Success and Risks
Microsoft’s Acquisition of LinkedIn: Exploring Strategic Synergies and Challenges
Coca-Cola’s Branding Strategy: Global Influence and Consumer Perception
Toyota Production System: A Study in Lean Manufacturing and Quality Control
McDonald’s Adaptation to Local Cultures: Case of International Marketing Strategy
Airbnb’s Disruption of the Hospitality Industry: Examining Growth and Regulatory Challenges
Corporate Sustainability Practices: A Detailed Study
Successful Business Transformations: Analysis of Real Cases
Startup Growth Strategy: Examination of Silicon Valley Models
Ethics in Big Tech Companies: Analyzing Noteworthy Scenarios
Digital Marketing Strategy: A Case Study on Dominant Brands
Blockchain Applications in Financial Sector: In-Depth Analysis
Diversity and Inclusion in Fortune 500 Companies: Detailed Examination
Artificial Intelligence in Retail: A Comprehensive Case Study
Agile Methodology in Software Development: Analysis of Success Stories
Corporate Social Responsibility: Evaluation of Top-Performing Companies
Mergers and Acquisitions: Examination of High-Profile Cases
Gig Economy and Labor Rights: Detailed Analysis
E-Commerce Consumer Behavior: Examining Successful Strategies
Organizational Culture in Tech Giants: A Comprehensive Study
Sharing Economy Business Models: Analysis of Uber and Airbnb
Reviving Bankrupt Companies: A Study on Successful Turnarounds
Business Strategy in Emerging Markets: Case Studies From BRICS Nations
Innovative Supply Chain Management: Examining Leading Companies
Blue Ocean Strategy Implementation: Successful Cases Analysis
Corporate Governance in Family-Owned Enterprises: In-Depth Study

Conflict Resolution Case Study Topics

Mediation Techniques in Workplace Disputes: Comprehensive Analysis
Interpersonal Conflict Resolution: A Study on Communication Strategies
Cross-Cultural Conflict Management in Multinational Organizations: Detailed Examination
Restorative Justice in School Conflict: A Comprehensive Study
Post-Conflict Reconstruction: Case Studies From War-Torn Societies
Negotiation Strategies in International Diplomacy: In-Depth Analysis
Peacebuilding Efforts in Post-Genocide Rwanda: A Detailed Study
Resolving Family Business Disputes: Examination of Successful Cases
Arbitration in Labor Disputes: Analysis of High-Profile Cases
Community-Based Conflict Resolution: A Study on Indigenous Practices
Facilitation Methods in Group Conflicts: Detailed Examination
Conflict De-Escalation in Police Encounters: A Comprehensive Study
Online Dispute Resolution: A Case Study on E-Commerce Platforms
Alternative Dispute Resolution in Environmental Conflicts: In-Depth Analysis
Post-Acquisition Integration: A Study on Resolving Organizational Conflicts
Managing Disputes in Co-Operatives: Examination of Successful Strategies
Strategies for Resolving Political Conflicts: Analysis of Contemporary Cases
Religious Conflict Resolution: Case Studies From Interfaith Dialogues
Reconciliation Processes in Divided Societies: Detailed Examination
Conflict Management in Health Care Settings: A Comprehensive Study

Education Case Study Topics

Implementing Flipped Classroom Model: An Extensive Study
Bilingual Education Programs: Success Metrics and Evaluation
Online Learning Transition: Case Studies From Pandemic-Affected Institutions
STEM Initiatives in Underprivileged Schools: Analysis of Strategies
Student Performance and Class Size: A Detailed Examination
Inclusion of Students With Disabilities: Case Studies From Successful Schools
Charter Schools vs. Public Schools: Comparative Analysis
Pedagogical Innovations in Remote Learning: Comprehensive Investigation
Funding Allocation in Public Schools: A Detailed Study
Bullying Prevention Programs: Examination of Effective Strategies
Montessori Method in Early Childhood Education: An Extensive Study
Curriculum Adaptation for Diverse Learners: In-Depth Analysis
Teacher Retention Strategies in High-Need Schools: A Comprehensive Study
Integration of Augmented Reality in Classrooms: Case Studies
Literacy Initiatives in Adult Education: Analysis of Successful Programs
Outcomes of Experiential Learning: Case Studies From Progressive Institutions
Student Mental Health Services in Universities: A Detailed Study
Implementing Mindfulness in School Curriculum: An Extensive Analysis
Digital Literacy in Elementary Schools: In-Depth Study
Promoting Gender Equality in STEM Education: Successful Strategies Examined

Engineering Case Study Topics

Bio-Inspired Engineering Design: Innovative Approaches Explored
Smart Material Usage in Modern Infrastructure: An In-Depth Analysis
Nanotechnology in Medicine: A Comprehensive Investigation
Sustainable Practices in Civil Engineering: Detailed Case Studies
Green Energy Solutions in Electrical Engineering: Comprehensive Examination
Industrial Automation and Its Effects on Workforce Dynamics
Fiber-Optic Communications Systems: Case Studies of Global Impact
Reverse Engineering in Cybersecurity: An Extensive Study
Geotechnical Engineering and Seismic Safety: Innovative Approaches Examined
Thermal Energy Storage Technologies: In-Depth Analysis
Artificial Intelligence in Automotive Engineering: Case Studies
Quantum Computing and Its Implications for Engineering: Detailed Study
Biomechanics in Sports Engineering: A Comprehensive Investigation
3D Printing for Aerospace Applications: An In-Depth Study
Plasma Engineering in Waste Management: Detailed Case Studies
Renewable Energy Integration in Power Grids: In-Depth Examination
Machine Learning in Process Control: Comprehensive Investigation
Carbon Capture Technologies: Innovative Approaches in Chemical Engineering
Material Science in Nuclear Energy: Case Studies
Wearable Technology Design: Bioengineering Approaches Explored

Environmental Science Case Study Topics

Chornobyl Disaster: Examining the Long-Term Ecological Effects
Great Pacific Garbage Patch: A Study on Oceanic Plastic Pollution
Deforestation in the Amazon: An Analysis of Biodiversity Loss
Air Quality in Beijing: Assessing the Health Implications of Urban Industrialization
Acid Rain in the Northeastern United States: An Investigation Into Forest Degradation
Nuclear Waste Management at Yucca Mountain: Evaluating Disposal Techniques and Risks
Ozone Depletion Over Antarctica: Research Into Global Implications and Recovery Efforts
E-Waste Disposal in Agbogbloshie: Investigating the Impact on Local Ecosystems
Drought and Water Scarcity in Cape Town: Climate Change and Urban Water Management
Radiation Effects in Fukushima: Examining Wildlife and Environmental Health Post Nuclear Disaster
Fracking in the United States: Evaluating Environmental Risks and Regulations
Desertification in the Sahel: Understanding Causes and Environmental Impact
Melting Glaciers in the Himalayas: Assessing Impact on Regional Water Security
Air Pollution in Delhi: Understanding Causes and Mitigation Strategies
Plastic Waste Management in Sweden: A Study on National Recycling Initiatives
Wildfires in Australia: Assessing Climate Change Influence and Ecological Impact
Endangered Species Protection: A Case Study of the Iberian Lynx
Pollution in the Ganges: A Study on River Ecosystems and Public Health
Ocean Acidification and Marine Life: An In-Depth Analysis
Restoring Degraded Ecosystems: Innovative Approaches Explored
Climate Change Resilience in Urban Areas: Comprehensive Examination
Air Quality Improvement Strategies: Detailed Case Studies
Permaculture Practices for Sustainable Agriculture: An Extensive Study
Microplastics in Freshwater Systems: A Comprehensive Investigation
Renewable Energy Adoption in Developing Countries: In-Depth Analysis
Natural Disaster Mitigation and Climate Change: A Detailed Study
Carbon Sequestration in Forest Ecosystems: An Extensive Investigation
Sustainable Waste Management in Mega Cities: Case Studies
Ecological Impacts of Invasive Species: Comprehensive Examination
Geoengineering Solutions to Global Warming: Innovative Approaches Examined
Biodiversity Conservation in Fragmented Habitats: Detailed Case Studies
Green Infrastructure for Stormwater Management: In-Depth Analysis
Climate Change and Zoonotic Diseases: A Comprehensive Study
Eco-Friendly Building Materials: An In-Depth Examination
Biomimicry in Environmental Design: Detailed Case Studies
Food Security Under Changing Climatic Conditions: A Comprehensive Investigation
Wetland Restoration for Flood Control: An Extensive Study
Regenerative Agriculture and Soil Health: Case Studies of Global Impact

Ethical Dilemma Case Study Topics

Artificial Intelligence and Personal Privacy: An Ethical Conundrum
Balancing Freedom of Speech and Hate Speech: Detailed Case Studies
Ethics of Autonomous Weapons: A Comprehensive Examination
Prenatal Genetic Modification: A Moral Inquiry
Informed Consent in Medical Research: Complex Ethical Scenarios Explored
Patient Confidentiality vs. Public Safety: An In-Depth Analysis
Animal Testing for Scientific Advancement: Ethical Considerations
Whistleblowing in Corporate Culture: A Detailed Investigation
Climate Justice and Intergenerational Equity: An Extensive Study
Equitable Distribution of Organ Transplants: Ethical Case Studies
Racial Profiling in Law Enforcement: An In-Depth Examination
Ethical Challenges in Genomic Data Sharing: Detailed Case Studies
Big Data Ethics in Marketing: A Comprehensive Investigation
Internet Censorship and Freedom of Information: A Moral Quandary
Genetic Privacy in the Era of Genome Sequencing: An Extensive Study
Physician-Assisted Suicide: Ethical Aspects Explored
Ethics of Care in Robotic Assistance for Elderly: An In-Depth Analysis
Child Labor in Supply Chains: Ethical Dilemmas Examined
Biopiracy and Indigenous Knowledge: Detailed Case Studies
Dual Use Research in Life Sciences: Ethical Implications Investigated

Human Rights Case Studies

Rohingya Crisis: A Study on Ethnic Cleansing and Human Rights in Myanmar
Hong Kong Protests: Examining Civil Liberties and Autonomy
The Flint Water Crisis: Human Rights in Access to Safe Drinking Water
Yazidi Genocide: Investigating Crimes Against Humanity in Iraq
Human Rights Violations in North Korea: State Control and Political Oppression
The European Migrant Crisis: Analyzing Refugee Rights and State Responsibilities
Uyghur Repression: Cultural Genocide and Human Rights in China
Black Lives Matter: Policing and Racial Discrimination in the United States
Brexit and the Good Friday Agreement: Human Rights Concerns in Northern Ireland
Google’s Project Dragonfly: Corporate Complicity in Human Rights Abuse
Guantanamo Bay Detention Camp: A Study on Torture and Indefinite Detention
The Colombian Peace Process: Transitional Justice and Human Rights
Female Genital Mutilation in Africa: Cultural Practices vs. Human Rights
Human Rights in Saudi Arabia: Women’s Rights and Freedom of Expression
Child Labor in the Cocoa Industry: Corporate Accountability and Human Rights
Indigenous Land Rights: The Case of the Dakota Access Pipeline
LGBTQ+ Rights in Russia: State Homophobia and Legal Discrimination
Palestinian-Israeli Conflict: Examining Human Rights Under Occupation
Climate Change and Human Rights: The Case of the Maldives and Rising Sea Levels
Child Soldiers and International Human Rights Law: A Deep Dive
Analyzing Internet Access as a Human Right: An Examination
Exploring LGBTQ+ Rights in Global Perspective: Case Studies
Religious Freedom and Persecution: A Comprehensive Inquiry
Human Trafficking: In-Depth Analysis and Case Studies
Indigenous Land Rights: Examination of International Perspectives
Human Rights Violations in Authoritarian Regimes: Detailed Studies
Migrant Workers and Human Rights: A Comprehensive Analysis
Disability Rights and Accessibility: A Global Overview
Cyber Surveillance and Privacy Rights: Detailed Investigations
Forced Labor in the Modern World: In-Depth Case Studies
Gender Equality and Women’s Rights: A Comprehensive Examination
Child Labor and Exploitation: An International Perspective
Racial Discrimination and Human Rights Law: In-Depth Studies
Climate Refugees: Examining Rights and Legal Frameworks
Freedom of Speech in the Digital Age: Case Studies
Human Rights Challenges in Counter-Terrorism Measures: A Comprehensive Analysis
Rights of the Elderly: An Examination of Global Perspectives
Asylum Seekers and Refugee Rights: Detailed Investigations

Information Case Study Topics

Cybersecurity Protocols: A Detailed Study on Protecting Sensitive Data
Big Data Analysis: Case Studies on Predictive Analytics
Blockchain Technology: Revolutionizing Data Integrity and Verification
Information Overload: Handling Excessive Data in Digital Environments
Future of Quantum Computing: Potential Shifts in Information Processing
Privacy Issues in the Age of Information: A Detailed Analysis
Digital Divide: How Does Information Accessibility Affect Social Equality?
Information Management in Healthcare: Optimizing Patient Data Handling
Artificial Intelligence: A Study on Machine Learning Algorithms
Deepfake Technologies: Analyzing Threats to Digital Identities
Holographic Data Storage: Implications for Future Information Systems
Internet of Things: Examining Vulnerabilities and Security Measures
5G Technology: Investigating the Transition From 4G and Its Implications
Biometrics: An Investigation Into Privacy and Security
Virtual Reality: A Case Study on Its Potential in Education
Augmented Reality: Uncovering Uses Beyond Entertainment
Cloud Computing: Analyzing Security and Data Privacy
Smart Cities: Scrutinizing the Future of Urban Living
Quantum Cryptography: A Study on the Future of Secure Communication
Neural Networks: Examining Developments in Deep Learning Algorithms

Leadership Case Study Topics

Leadership Styles in High-Pressure Situations: Exploring Crisis Management
Adaptive Leadership: Navigating Organizational Change
Strategic Leadership: Dissecting Successful Corporate Transformations
Servant Leadership: Examining Success in Nonprofit Organizations
Female Leadership: Comparing Performance in Male-Dominated Industries
Transformational Leadership: Fostering Innovation in Tech Startups
Cultural Differences in Leadership: Comparing Eastern and Western Approaches
Military Leadership Principles: Their Application in Corporate Environments
Charismatic Leadership: An Analysis of Its Effectiveness in Politics
Ethical Leadership: Maintaining Integrity in Corporate Governance
Emotional Intelligence in Leadership: A Study on Employee Satisfaction
Transactional Leadership: Assessing Its Effectiveness in Structured Environments
Leadership Burnout: Proactive Strategies for Prevention
Silicon Valley Leadership: Unique Strategies in Tech Companies
Remote Leadership: Overcoming Challenges in Virtual Teams
Authoritarian Leadership: Its Success and Failure in Different Contexts
Leadership in Academia: Strategies for Fostering Research and Collaboration
Inclusive Leadership: Its Influence on Diversity and Team Performance
Green Leadership: Promoting Sustainable Practices in Organizations
AI Leadership: The Future of Decision-Making in Automated Workplaces

Legal Case Study Topics

Enron Scandal: Uncovering Corporate Fraud and Legal Implications
Facebook and Cambridge Analytica: Privacy Law Examination
Microsoft Anti-Trust Case: Exploring Legal Arguments and Outcomes
Volkswagen Emission Scandal: A Study in Environmental Law
Google’s GDPR Violations: Navigating Data Protection Legislation
Uber: An Analysis of Legal Challenges in the Gig Economy
BP Deepwater Horizon Disaster: Environmental and Corporate Law Scrutiny
Pfizer: Understanding Intellectual Property Rights in the Pharmaceutical Industry
Tesla’s Autopilot System: Exploring Liability in AI-Assisted Vehicles
Apple vs. FBI: A Case Study in Privacy and Security Laws
Juul Labs: Regulatory and Legal Challenges in the Vaping Industry
HSBC Money Laundering Scandal: Unpacking International Banking Laws
Purdue Pharma: Analyzing Legal Responses to the Opioid Crisis
Disney’s Acquisition of Fox: A Study in Anti-Trust Laws
Johnson & Johnson’s Talcum Powder Cases: Personal Injury Law Scrutiny
Theranos: Fraud and Deception in the Biotech Industry
Harvey Weinstein and #MeToo: Examining Legal Issues of Sexual Harassment
The Panama Papers: Investigating Offshore Tax Evasion
Foxconn’s Labor Practices: An Analysis of International Labor Law Compliance
SpaceX Starlink Project: Exploring Space Law and Satellite Internet Services
Decoding International Trade Laws: A Study on Brexit Consequences
Privacy Rights in the Digital Era: Examining EU’s General Data Protection Regulation
Cyber Law Enforcement: Challenges in Tackling Darknet Crimes
Trademark Infringement in the Fashion Industry: A Closer Look at Notable Cases
Corporate Law: Analysis of Mega-Mergers and Their Legal Implications
Sentencing Discrepancies in Criminal Law: Factors Influencing Judicial Decisions
Landmark Cases in Environmental Law: Interpretation and Outcomes
Healthcare Law: Dissecting the Legal Framework of the Affordable Care Act
Class Action Suits: Understanding the Legal Dynamics of Collective Claims
International Humanitarian Law: Examining War Crimes Tribunal Verdicts
Intellectual Property Rights in Biotechnology: Case Studies in Patent Law
Constitutional Law: Analysis of Landmark Supreme Court Decisions
Media Law: Defamation Cases in the Spotlight
Exploring the Legal Aspects of Cryptocurrencies: Case Studies
Immigration Law: Case Studies on Asylum Seekers and Refugees
Sports Law: Navigating Legal Issues in Professional Sports
Family Law: Divorce and Custody Cases in Different Cultural Contexts
White Collar Crime: Financial Fraud Cases and Legal Outcomes
Estate Law: Notable Inheritance Disputes Among Celebrities
Criminal Law: Examining Cases of Wrongful Conviction and Their Aftermath

Management Case Study Topics

Management Practices in Multinational Corporations: An Analysis of Samsung
Crisis Management Strategies: A Study on COVID-19 Response by Tech Giants
Analysis of Supply Chain Management: Amazon’s Success Story
Leadership Styles and Organizational Culture: A Case Study of Google
Change Management: Exploring Nokia’s Strategic Shift From Mobile Phones to Networks
Innovation Management: Dissecting Apple’s Approach to New Product Development
The Efficiency of Project Management: Scrutinizing NASA’s Mars Rover Missions
Human Resources Management: A Deep Dive Into Netflix’s HR Policies
Quality Management in the Automobile Industry: A Look at Toyota’s Lean Production
Corporate Social Responsibility Initiatives: An Analysis of Starbucks
Cross-Cultural Management: Evaluating IKEA’s Global Expansion
Strategic Management and Business Development: Unpacking Tesla’s Growth Strategy
Risk Management: Evaluating Financial Institutions in the 2008 Economic Crisis
Knowledge Management: An Investigation Into Microsoft’s Information-Sharing Policies
Nonprofit Management: Assessing the Operational Strategies of Red Cross
Entrepreneurial Management: Unraveling the Success of Airbnb
Public Sector Management: Understanding the US Postal Service’s Challenges
Sustainability Management: An Examination of Patagonia’s Environmental Initiatives
Ethics Management: Scrutinizing the Volkswagen Emission Scandal
Diversity Management: A Look Into Twitter’s Inclusion Efforts

Marketing Case Study Topics

Digital Marketing Strategies: An Analysis of Netflix’s Success
Content Marketing and Audience Engagement: A Study on Buzzfeed
Green Marketing and Consumer Perception: A Case of Patagonia
Branding Strategy: Unraveling Apple’s Image Maintenance Tactics
Crisis Communication: A Study on Johnson & Johnson’s Tylenol Scandal
Niche Marketing: Unpacking Supreme’s Limited Release Approach
Integrated Marketing Communication: A Look at Coca-Cola’s Global Campaigns
Customer Retention Strategies: An Examination of Amazon Prime
Social Media Marketing: Dissecting Wendy’s Twitter Engagement
Neuromarketing Techniques: Scrutinizing Spotify’s User Experience
Cause Marketing: Evaluating Dove’s Real Beauty Campaign
Experiential Marketing: Exploring the Popularity of Red Bull’s Extreme Events
Celebrity Endorsement: The Success of Michael Jordan and Nike Collaboration
Influencer Marketing: A Study on Fashion Nova’s Instagram Strategy
Viral Marketing: Unraveling the Ice Bucket Challenge Phenomenon
Affiliate Marketing: An Analysis of Amazon Associates Program
Mobile Marketing: A Look at Starbucks’ App Strategy
Database Marketing: Evaluating Netflix’s Recommendation Algorithm
Sports Marketing: The Global Appeal of the FIFA World Cup
Relationship Marketing: An Examination of Southwest Airlines’ Customer Service Approach

Master of Business Administration (MBA) Case Study Topic Ideas

Strategic Decisions: Dissecting Airbnb’s Expansion Into Experiences
Balancing Profitability and Sustainability: An Examination of Tesla’s Business Model
Leadership Style: Analyzing Satya Nadella’s Transformation of Microsoft
Customer Acquisition: Evaluating Uber’s Expansion Into Emerging Markets
Competitive Advantage: The Secrets of Samsung’s Innovation Strategy
Mergers and Acquisitions: Unpacking the Disney-Fox Deal
Franchise Management: A Look at McDonald’s Global Operations
Supply Chain Management: The Success of Zara’s Fast Fashion Model
Crisis Management: A Study on BP’s Deepwater Horizon Oil Spill Response
Corporate Social Responsibility: Analysis of Patagonia’s Mission-Driven Approach
Negotiation Strategies: An Examination of the NBA Players Association
Organizational Culture: Exploring Google’s Employee-Centric Approach
Product Development: The Pioneering Approach of Dyson
Strategic Alliance: The Boeing and Airbus Duopoly in the Aviation Industry
Market Entry Strategy: Understanding Spotify’s Approach in India
Corporate Restructuring: The Story of IBM’s Shift to Cloud Computing
Cross-Cultural Management: A Study on Unilever’s Approach in Different Regions
Change Management: An Analysis of BlackBerry’s Failed Attempt to Adapt
Diversity and Inclusion: An Examination of Goldman Sachs’ Gender Equity Policies

Nursing Case Study Subjects

Comprehensive Patient Care: Understanding Palliative Nursing Strategies
Clinical Decisions: Exploring Error Reduction in Emergency Nursing
Telemedicine Adaptations: The Shift in Home Health Nursing During Pandemics
Cross-Cultural Competency: A Look at Nursing in Multicultural Settings
Innovations in Care: Examining the Rise of Robotics in Elderly Nursing
Ethics in Practice: End-of-Life Decision-Making in ICU Nursing
Occupational Stress: An Analysis of Burnout in Pediatric Nursing
Holistic Healing: Integrating Alternative Medicine in Oncology Nursing
Improving Care Delivery: The Implementation of AI in Surgical Nursing
Patient Safety: Addressing Medication Errors in Hospital Nursing
Community Engagement: A Study on Public Health Nursing Initiatives
Wellness Promotion: Evaluating the Effectiveness of School Nursing Programs
Mental Health Focus: A Look at the Practice of Psychiatric Nursing
Pedagogical Methods: Examining Simulation in Nursing Education
Digital Health Records: The Change in Informatics Nursing
Patient Advocacy: A Study on the Role of Forensic Nursing
Pain Management: Approaches in Palliative Care Nursing
Quality Control: The Adoption of Six Sigma in Nursing Administration
Health Literacy: Examining the Role of Nursing in Patient Education
Preventive Care: A Look at the Practice of Occupational Health Nursing

Political Science Case Study Topics

Understanding Post-Conflict Reconciliation: A Study on Rwanda’s Gacaca Courts
Dissecting Populism: Brazil Under Bolsonaro’s Administration
Post-Soviet Transformation: Case of Estonia’s Digital Revolution
Ideological Shifts: Analyzing Japan’s Pacifism Reconsideration
Colonial Legacies: Democratic Stability in Botswana
Investigating Hybrid Regimes: The Case of Putin’s Russia
European Integration: Brexit and Its Consequences
Dealing With Divided Societies: The Case of Cyprus
Political Economy of Oil: Venezuela’s Economic Crisis
Emerging Democracies: Tunisia after the Arab Spring
Rise of Authoritarianism: Hungary’s Political Landscape
Federalism and Ethnic Conflict: The Case of Ethiopia
Transition to Democracy: South Africa’s Post-Apartheid Experience
Climate Change Politics: Examining the Paris Agreement’s Effectiveness
Global Governance: The World Health Organization’s Response to COVID-19
Political Islam: Iran’s Theocratic Regime
Nationalism and Secession: The Case of Catalonia in Spain
Understanding Neopatrimonialism: The Case of Mobutu’s Zaire
Media Influence on Politics: The Case of Trump’s America
Challenges to Democracy: Polarization in Turkey Under Erdogan’s Rule

Psychology Case Study Topics

Understanding Sibling Rivalry: A Cognitive-Behavioral Analysis
Influence of Colors on Mood: An Empirical Assessment
Analyzing Dreams: Insights From Freud’s Psychoanalysis
Effects of Workplace Stress on Mental Health
Social Isolation and Its Effect on Elderly Depression
Exploring the Psychology of Fear: Phobia Case Studies
Influence of Digital Media on Adolescent Behavior
Mindfulness and Anxiety: Clinical Applications
Abnormal Psychology: Examining Dissociative Identity Disorder
Addiction and Behavior: A Focus on Gambling
Post-Traumatic Stress Disorder in Military Veterans
Exploring Autism Spectrum Disorder in Adults
Child Development: Piaget’s Cognitive Stages Revisited
Attachment Theory: Secure and Insecure Patterns in Adults
Emotional Intelligence and Leadership Effectiveness
Analysis of Eating Disorders: Anorexia and Bulimia
Gender Dysphoria: Psychological Perspectives and Approaches
Mental Health and Spirituality: Therapeutic Implications
Investigating Narcissistic Personality Disorder: Clinical Approaches

Public Health Case Study Topics

Healthcare Accessibility in Rural Communities
Smoking Cessation Programs: Evaluating Effectiveness
Public Health Response to Opioid Crisis
Pandemic Preparedness: Lessons From COVID-19
Mental Health Services: Barriers to Access
Addressing Health Disparities in Ethnic Minorities
Childhood Obesity: Prevention Strategies
Assessing the Effectiveness of Vaccination Campaigns
Health Literacy: Improving Patient Communication
Global Efforts to Combat Malaria
Air Pollution and Respiratory Diseases: A Study
Adolescent Mental Health: School-Based Interventions
Alcohol Abuse: Community Prevention Programs
Workplace Wellness Programs: Analysis of Benefits
Climate Change and Emerging Infectious Diseases
Obesity and Type 2 Diabetes: Preventative Approaches
HIV/AIDS Prevention in Sub-Saharan Africa
Access to Clean Water: A Study on Developing Countries
Domestic Violence: Public Health Interventions
Dementia Care: Public Health Strategies

Social Media Marketing (SMM) Case Study Topics

Social Media Crisis Management: Brand Preservation Strategies
Conversion Optimization in Instagram Marketing
Influencer Marketing: Assessing ROI
Snapchat and Its Potency for Gen Z Marketing
Content Strategy for LinkedIn B2B Marketing
Understanding Facebook’s Algorithm for Business Growth
Engagement Optimization in Twitter Marketing
TikTok Advertising: Analysis of Virality Factors
Social Media Analytics: Insights Extraction
Video Content in SMM: YouTube as a Case Study
Podcast Promotion Through Social Media: An Evaluation
Community Building on Social Platforms: Instagram vs. Facebook
Pinterest as a Visual Search Engine for E-Commerce
Ephemeral Content Strategy: Snapchat and Instagram Stories
Brand Personification on Social Media Platforms
Geo-Targeting in Social Media Advertising: Efficacy Analysis
Trust Building through Transparency on Social Media
Multilingual Social Media Strategies: Global Brands Analysis
User-Generated Content in Brand Promotion: Effective Practices
AI Tools in Social Media Marketing: Sentiment Analysis Case Study

Sociology Case Study Topics

Social Stratification: Case of Silicon Valley
Cyber Communities and Virtual Interaction: A Study
Religion in Public Schools: Tolerance vs. Indoctrination
Societal Perception of Mental Health: An Analysis
Affordable Housing and Social Inequality: A Study
Community Revitalization in Post-Industrial Cities
Ethnicity and Identity Politics: Case Study
Gentrification and Its Socio-Economic Consequences
Pop Culture Influence on Youth Identity Formation
Rural vs. Urban Education: Comparative Study
Police Brutality and Systemic Racism: Case Analysis
Disaster Management and Social Structures: A Study
Gender Inequality in Corporate Leadership
Online Dating and Changes in Social Interaction
Homelessness and Social Stigmatization: A Case Study
Demographic Transition in Aging Societies
Social Media and the Shaping of Political Views
Mental Illness and Criminal Justice System: An Analysis
Body Image and Media Influence: Case Study

Supply Chain Management Case Study Topics

Toyota’s Production System: Streamlining Supply Chain Management
Zara’s Rapid Response: Decoding Fast-Fashion Supply Chain
Supply Chain Restructuring in Boeing: A Deeper Look
Walmart’s Inventory Management: Exploring Supply Chain Efficiency
Risk Mitigation in Apple’s Global Supply Chain
Starbucks: An Examination of Ethical Supply Chain Management
Amazon’s AI-Driven Supply Chain: A Detailed Analysis
McDonald’s Farm to Table: Analyzing a Fast-Food Supply Chain
Ikea’s Global Sourcing Challenge: Managing Sustainable Supply Chain
FedEx: Innovations in Logistics and Supply Chain Management
Cisco Systems: Managing the Go-to-Market Evolution in Supply Chain
Procter & Gamble: Revolutionizing the Health & Beauty Industry’s Supply Chain
Unilever’s “Sustainable Living” Plan: Supply Chain Management Review
Ford’s Virtual Integration: A Supply Chain Transformation Case Study
Benetton Group’s Dual Supply Chain: An Analysis
Inditex and the Emergence of Green Supply Chains
Huawei’s Global Supply Chain: An Examination Amid Trade Bans
Tesla Motors: Overcoming Supply Chain Management Challenges
Coca-Cola’s Demand Forecasting: A Supply Chain Case Study
Nestle’s Demand Planning: Integrating a Global Supply Chain

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Cloud Computing

Cloud Computing Case Studies and Success Stories 2024

Home Blog Cloud Computing Cloud Computing Case Studies and Success Stories 2024

Have you ever wondered how all those services and apps operate so smoothly together to improve our digital lives? All of this is possible because of cloud computing, the unsung hero of the computer industry.

Imagine a business that is trying to innovate and improve its processes as it faces obstacles. Come into the cloud and intervene to rescue the day. Let me take you behind the scenes to witness the hardships, "Aha!" moments, and remarkable advantages this switch brought about.

Picture it as a beautiful performance where data and virtualization work together smoothly, creating a story that goes beyond just technology – it's a big change in how businesses work. Get ready for a journey into something amazing, where the cloud isn't just a fix; it's like the main character in a story of new and creative ways of doing things in the business world. In this article, I will take you across some of the cool cloud computing case study examples and highlight cloud implementation in those cases.

What is Cloud Computing?

Cloud computing is a technology that allows remote access to computing resources such as servers, storage, databases, networks, software, and analytics via the Internet. Instead of relying on local servers or personal devices to run applications, organizations and individuals can use a remote "cloud" of " servers to store and process data." This system is flexible and cost-effective, allowing users to pay for the resources they use.

Alright, so, you know how we all use apps, store photos, and run software on our devices? Well, cloud computing is like the behind-the-scenes magician making it all happen. Instead of relying on our own computers, it's like renting power from internet-connected supercomputers. These "cloud" servers handle everything – from storing your files to running complex applications. It's like having a virtual storage space and a powerhouse rolled into one. The cool part? You only pay for what you use. So, next time you save a document or binge-watch a show, remember you're tapping into the magic of cloud computing!

You can explore Knowledgehut Cloud Computing training courses to learn more about cloud computing.

Benefits of adopting cloud computing for businesses

Businesses can gain a great deal from adopting cloud computing, which can completely change how they function and plan in the digital world.

Cost Efficiency

Businesses experience less financial burden since cloud computing eliminates the requirement for significant upfront hardware investments.
Example: Let's say a startup releases a brand-new app. Rather than spending a lot of money on servers, they use cloud services. They only pay for the storage and processing power that they really use, which frees up funds for marketing and development.

Scalability

Companies may readily adjust their resource levels in response to demand. This adaptability to transferring enterprise needs offers peak overall performance without requiring enormous infrastructure investments.
Example: Imagine an e-commerce website during a holiday sale. Because of cloud scalability, users can shop with confidence as the site adapts automatically to growing traffic. Resources are reduced after the sale to save money.

Remote Cooperation

Cloud services facilitate seamless communication across teams regardless of physical locations by enabling remote access to data and applications.
Example: A design team works together on a project in a worldwide business setting. They may collaborate on the same files at the same time, no matter where they are, thanks to cloud tools.

Security Procedures

Strong security measures like access controls, authentication, and encryption are frequently provided by cloud providers. Strengthening defenses against potential cyber threats is facilitated by automatic upgrades and disaster recovery capabilities.
Example: An organization that handles finances shifts its operations to the cloud. The cloud provider’s advanced security features, such as encryption and multifactor authentication, protect sensitive customer data and assure compliance with industry standards.

Innovation and Efficiency

Adoption of cloud computing propels organizations to the vanguard of innovation with the aid of presenting a dynamic and adaptable digital infrastructure. Consequently, quicker service and app deployment ends in expanded operational efficiency.
Example: To run simulations, a research team needs a lot of processing power. They can swiftly access and launch virtual computers thanks to cloud computing, which speeds up their research and expands the realm of what is practical for them.

If you want to advance your career in technology, enroll in Cloud Computing training courses can provide the necessary skills and knowledge to rapid growly.

Cloud Computing Case Studies

Let’s dive into some of the popular case studies on cloud computing to decode how it has been a great asset in the current technological world.

Siemens Case Study

Let's look into the cloud computing case study of Siemens.

Background:

Siemens, a global technology and engineering company, operates in various sectors, including energy.
The energy sector faces challenges with numerous alerts and alarms in power plants, leading to increased operational complexity.
High volume of alerts resulted in alert fatigue and reduced efficiency.
Difficulty in distinguishing critical alerts from less urgent ones, impacting the ability to respond promptly to issues.

Solution: Siemens partnered with Amazon Web Services (AWS) to implement a cloud-based solution for optimizing alert management.

Implementation:

Leveraged AWS Cloud services to build a scalable and intelligent alerting system.
Utilized AWS Lambda for serverless computing, enabling real-time processing of data.

Results:

Reduced power plant alerts by an impressive 90%, minimizing operational noise.
Improved the ability to focus on critical alerts, enhancing overall plant efficiency.
Achieved cost savings by leveraging the pay-as-you-go model of AWS services.

Technological Impact:

Implemented machine learning algorithms to analyze historical data and predict potential issues, enabling proactive maintenance. I
Integrated AWS CloudWatch for monitoring and AWS Simple Notification Service (SNS) for effective alert notifications.
Operational Efficiency:
Streamlined the monitoring process, allowing operators to respond swiftly to critical events. Enhanced decision-making by providing actionable insights derived from real-time data analysis.
Scalability and Flexibility:
AWS's scalable infrastructure ensured the system could handle increasing data volumes as the power plants expanded.
Flexibility in deploying additional AWS services facilitated ongoing optimization and innovation.

User Experience: Improved overall user experience for plant operators by reducing cognitive load and allowing them to focus on critical tasks.

Future Prospects: Siemens continues to explore AWS services for further optimization, demonstrating a commitment to ongoing innovation and efficiency gains in power plant operations.

Dream 11 Case Study

Let's look into cloud computing case study of Dream11.

Background: Dream11, India's largest fantasy sports platform, constantly seeks to enhance its technology infrastructure to provide users with a seamless and high-performance experience. Facing the challenge of optimizing costs while improving search functionality, Dream11 turned to Amazon OpenSearch Service for a strategic solution.

Challenges :

Performance Enhancement: Dream11 aimed to boost the performance of its platform's search functionality, ensuring faster and more accurate results for users.
Cost Optimization: Simultaneously, the company sought to optimize costs associated with the search infrastructure, aligning with efficient resource utilization.
Integration of Amazon OpenSearch Service: Dream11 strategically chose Amazon OpenSearch Service to address its performance and cost optimization goals. The fully managed, open-source search and analytics service offered by AWS became a key component in upgrading Dream11's search functionality.

Key Achievements:

Performance Boost: Amazon OpenSearch Service enabled Dream11 to achieve a remarkable 40% improvement in the performance of its search functionality. Users experienced faster and more responsive search results, enhancing their overall experience on the platform.
Cost Optimization: Leveraging the managed service model of Amazon OpenSearch, Dream11 successfully optimized costs associated with maintaining and scaling its search infrastructure. The platform could now efficiently allocate resources based on actual usage patterns.

Operational Efficiency:

Managed Service Model: Dream11 benefited from the fully managed nature of Amazon OpenSearch Service, reducing the operational overhead of maintaining and monitoring the search infrastructure.
Scalability: The elastic nature of the service allowed Dream11 to scale its search capabilities dynamically, accommodating varying levels of user activity without compromising performance.

User Experience:

Faster and Accurate Results: With the enhanced performance of the search functionality, users enjoyed quicker and more accurate search results, contributing to an improved and satisfying user experience.
Responsive Platform: Dream11's platform became more responsive, ensuring that users could swiftly find the information they were looking for, enhancing overall engagement.

Future Integration:

Continuous Optimization: Dream11 remains committed to continuous optimization and enhancement of its technology infrastructure. Future integration with AWS services and technologies could further improve various aspects of the platform.
Innovation in Fantasy Sports Technology: The success of optimizing search functionality positions Dream11 to explore and implement innovative technologies in the realm of fantasy sports, offering users cutting-edge features and experiences.

BookMyShow Case Study

Let's look into the cloud computing case study on BookMyShow.

Background: BookMyShow, a prominent entertainment company in India, operates a comprehensive online ticketing platform and offers a range of services, including media streaming and event management.

Challenges:

Technical Debt: BookMyShow grappled with overprovisioned on-premises servers, resulting in unnecessary costs and inefficiencies.
Scalability Concerns: The existing infrastructure struggled to dynamically scale according to fluctuating traffic volumes, leading to potential performance issues during peak times.

AWS Cloud Migration:

Strategic Partnership: BookMyShow collaborated with Amazon Web Services (AWS) and engaged Minfy Technologies, an AWS Premier Consulting Partner, to facilitate the migration of its data and applications to the AWS Cloud.
Cost-Effective IT Architecture: The move to AWS aimed to create a more elastic and cost-effective IT infrastructure, aligning with BookMyShow's objectives for scalability and efficiency.
Total Cost of Ownership (TCO) Improvement: BookMyShow achieved a significant 70 percent improvement in Total Cost of Ownership (TCO) by leveraging the cost-effective resources and scalability offered by AWS.
Scalability: The AWS Cloud's elastic nature allowed BookMyShow to seamlessly scale its infrastructure in response to varying traffic demands, ensuring optimal performance during peak booking periods.
Resource Optimization: By migrating to AWS, BookMyShow optimized resource allocation, eliminating the need for overprovisioned servers and reducing operational costs.
Agility and Speed: The cloud environment provides agility and speed in deploying updates and features, contributing to a more responsive and efficient operational workflow.

Diverse Service Offerings:

Ticketing Platform: BookMyShow's online ticketing platform, which serves millions of customers across multiple regions, benefits from AWS's scalability and reliability.
Media Streaming and Event Management: Beyond ticketing, AWS supports BookMyShow's diverse service offerings, including online media streaming and end-to-end event management for virtual and on-ground entertainment experiences.

Future Collaborations:

Continuous Optimization: BookMyShow remains committed to continuous optimization, exploring further AWS services to enhance performance, security, and user experience.
Innovation in Entertainment Technology: The collaboration with AWS positions BookMyShow to explore and implement innovative technologies, ensuring it stays at the forefront of the rapidly evolving entertainment tech landscape.

Source for Bookmyshow case study .

Pinterest Case Study

Let's look into the cloud computing case study on Pinterest.

Background:

Company: Pinterest, a visual discovery and bookmarking platform, relies on a robust and efficient built pipeline to ensure the quality and reliability of its iOS app.
Objective: Enhancing the reliability of the iOS build pipeline to streamline the development process and deliver a seamless app experience.
Build Pipeline Reliability: Pinterest faced challenges related to the reliability of its iOS build pipeline, impacting the speed and efficiency of app development.
Resource Constraints: Traditional build infrastructure posed limitations, particularly for iOS development, where macOS environments are crucial.

Solution:

Amazon EC2 Mac Instances: Pinterest adopted Amazon EC2 Mac instances, leveraging macOS environments on the AWS cloud for iOS app builds.
Scalability: The use of EC2 Mac instances allows Pinterest to scale resources dynamically based on the demand for iOS builds, optimizing performance and reducing bottlenecks.
Reliability Improvement: By incorporating Amazon EC2 Mac instances, Pinterest achieved a remarkable 80.5% improvement in the reliability of its iOS build pipeline.
Faster Development Cycle: The enhanced reliability translates to a more predictable and faster development cycle, enabling Pinterest to roll out app updates and features more efficiently.
Parallel Build Processes: EC2 Mac instances enable Pinterest to run multiple iOS builds simultaneously in parallel, significantly reducing the overall build time.
Cost Optimization: By utilizing EC2 Mac instances on a pay-as-you-go model, Pinterest optimizes costs, ensuring financial efficiency in infrastructure management.

Impact on Development Workflow:

Developer Productivity: The improved reliability and efficiency positively impact developer productivity, allowing them to focus on coding and innovation rather than troubleshooting build issues.
Consistent Development Environment: EC2 Mac instances provide a consistent macOS development environment, minimizing compatibility issues and ensuring uniformity across the development lifecycle.
Continuous Optimization: Pinterest continues to explore ways to optimize its build pipeline further, possibly incorporating additional AWS services or enhancements to the existing infrastructure.
Broader Cloud Integration: The success of using EC2 Mac instances may encourage Pinterest to explore additional AWS cloud services for other aspects of its development and infrastructure needs.

Source for the Pinterest case study .

MakeMyTrip Case Study

Let's look into the cloud computing case study on MakeMyTrip.

Background: MakeMyTrip, a leading online travel platform, caters to millions of users by providing a diverse range of travel services. In an ever-evolving and competitive industry, optimizing operational costs while maintaining robust performance is crucial. MakeMyTrip turned to Amazon Elastic Container Service (ECS) and Amazon Elastic Kubernetes Service (EKS) to achieve this delicate balance.

Cost Efficiency: MakeMyTrip aimed to reduce its compute costs without compromising the performance and reliability of its services.
Scalability: With varying levels of user activity and traffic patterns, the platform required a solution that could scale dynamically to handle fluctuations in demand.
Amazon ECS and EKS Integration: MakeMyTrip strategically chose Amazon ECS and EKS, Amazon's containerization solutions, to streamline its computing infrastructure.
Containerization: Containerization technology allowed MakeMyTrip to encapsulate applications into isolated environments, optimizing resource utilization and ensuring consistent performance.
22% Cost Reduction: Leveraging Amazon ECS and EKS, MakeMyTrip achieved a noteworthy 22% reduction in compute costs. This cost optimization played a crucial role in enhancing the company's financial efficiency.
Scalability: Amazon ECS and EKS's scalability features allowed MakeMyTrip to dynamically adjust its compute resources, ensuring optimal performance during peak travel booking periods.
Resource Optimization: Containerization through ECS and EKS enabled MakeMyTrip to efficiently allocate and manage resources, reducing wastage and improving overall operational efficiency.
Simplified Management: The container orchestration provided by ECS and EKS simplified the management of MakeMyTrip's applications, allowing for easier deployment and updates.

Scalability and Performance:

Dynamic Scaling: With ECS and EKS, MakeMyTrip could scale its applications seamlessly in response to changes in user demand, ensuring consistent and reliable performance.
High Availability: The solutions' features for load balancing and automatic scaling contributed to high availability, minimizing downtime during peak travel seasons.
Continuous Optimization: MakeMyTrip remains committed to continuous optimization, exploring additional AWS services and advancements in containerization technologies for further enhancements.
Innovation in Travel Technology: The success of cost reduction and performance improvement positions MakeMyTrip to explore and implement innovative technologies, offering users an even more advanced and seamless travel experience.

Source for MakeupTrip case study .

McDonald’s Case Study

Let's look into the cloud computing case study on McDonald's.

Background: McDonald's Corporation, a global fast-food giant, has embraced digital transformation to redefine its operations and enhance customer experiences. Utilizing the capabilities of Amazon Web Services (AWS), McDonald's has evolved into a digital technology company, achieving remarkable performance milestones in the process.

Digital Transformation: McDonald's aimed to transition into a digital-first organization, leveraging technology to improve efficiency and customer interactions.
Performance Targets: The company set ambitious performance targets, seeking to enhance its point-of-sale (POS) system to handle a massive volume of transactions seamlessly.
AWS Cloud Integration: McDonald's strategically integrated with Amazon Web Services, utilizing its cloud infrastructure for scalable and efficient digital transformation.
Cloud-Enabled Technology: AWS empowered McDonald's to implement cloud-enabled technologies, enabling a comprehensive overhaul of its systems and processes.
Performance Milestones: McDonald's exceeded performance targets by up to 66%, showcasing the efficacy of its cloud-enabled digital transformation on AWS.
Transactions Per Second: The POS system achieved an impressive capability to complete 8,600 transactions per second, demonstrating the scalability and efficiency of the cloud-based solution.

Operational Excellence:

Efficient Transactions: AWS provided the necessary infrastructure for McDonald's to conduct transactions with unprecedented efficiency, contributing to operational excellence.
Scalability: The cloud-based solution ensured that McDonald's could scale its operations dynamically, accommodating fluctuations in customer demand seamlessly.

Customer Experience:

Enhanced Interactions: McDonald's digital transformation on AWS led to improved customer interactions, offering a more streamlined and responsive experience at the point of sale.
Digital Services: Leveraging AWS, McDonald's expanded its digital services, catering to the evolving preferences of its tech-savvy customer base.

Real-Time Performance:

Dynamic Transactions: McDonald's achieved real-time processing capabilities, handling a substantial volume of transactions seamlessly through its POS system.

Future Prospects:

Continuous Innovation: McDonald's remains committed to continuous innovation, exploring new AWS services and technologies for further enhancements in its digital offerings.
Global Expansion: The scalability and reliability of AWS position McDonald's for global expansion, ensuring a consistent and efficient digital experience across diverse markets.

Source for McDonald's case study .

Airbnb Case Study

Let's look into the cloud computing case study on Airbnb.

Background: Airbnb, a global online marketplace for lodging and travel experiences, faced the challenge of scaling its Continuous Integration/Continuous Deployment (CI/CD) pipeline to keep pace with the rapid expansion of its online marketplace. To address this, Airbnb turned to Amazon Elastic File System (EFS) and Amazon Simple Queue Service (SQS), leveraging AWS's scalable solutions.

Scaling Infrastructure: As Airbnb experienced significant growth, the existing source control infrastructure needed to scale to meet the demands of an expanding online marketplace.
Engineered Solution: To accommodate this growth, Airbnb sought a scalable and robust engineering solution for its CI/CD pipeline.
Amazon EFS and SQS Integration: Airbnb strategically integrated Amazon EFS and Amazon SQS into its infrastructure, ensuring a scalable and efficient CI/CD pipeline.
Scalable File Storage: Amazon EFS provided a scalable file storage solution, enabling Airbnb to handle increased data and file storage demands.
Queue System: Amazon SQS was utilized to create a queue system, facilitating seamless communication and coordination within the CI/CD pipeline.
Elimination of Scaling Concerns: With Amazon EFS and SQS in place, Airbnb overcame concerns about scaling its source control infrastructure, ensuring the ability to match the platform's exponential growth.
Confidence in Scalability: The implementation instilled confidence in Airbnb's ability to scale its CI/CD pipeline in alignment with the expanding online marketplace.
Efficient Source Control: Amazon EFS's scalable file storage system enhanced the efficiency of Airbnb's source control infrastructure, supporting a smooth CI/CD pipeline operation.
Seamless Communication: Amazon SQS's queue system ensured seamless communication between different components of the CI/CD pipeline, minimizing bottlenecks.

Real-Time Impact:

Responsive Growth: The integration of Amazon EFS and SQS allowed Airbnb's CI/CD pipeline to respond dynamically to the platform's growth, ensuring a responsive and efficient development workflow.

Future Scalability:

Continuous Improvement: Airbnb remains committed to continuous improvement, exploring additional AWS services and technologies to further enhance the scalability and efficiency of its CI/CD pipeline.
Scalability Assurance: The successful implementation of Amazon EFS and SQS assures Airbnb that it can confidently scale its infrastructure to meet future growth challenges.

Source for Airbnb case study .

Yulu Case Study

Let's look into the cloud computing case study of Yulu.

Background: Yulu, a prominent micro-mobility service provider, sought to enhance its service efficiency by leveraging predictive analytics. Through the implementation of a robust prediction model and the utilization of Amazon Web Services (AWS) data lake capabilities, Yulu aimed to optimize its operations and deliver an improved experience to its users.

Service Efficiency: Yulu faced challenges related to optimizing service efficiency, including fleet management, resource allocation, and user experience.
Data Utilization: Leveraging the wealth of data generated by its micro-mobility services, Yulu aimed to extract actionable insights to drive operational improvements.
Prediction Model Implementation: Yulu deployed a sophisticated prediction model to analyze historical and real-time data, forecasting demand, and optimizing resource allocation.
AWS Data Lake Integration: To effectively manage and analyze large volumes of data, Yulu utilized AWS data lake capabilities, providing a scalable and secure infrastructure.
Service Efficiency Improvement: The implementation of the prediction model and the utilization of AWS data lake resulted in a substantial improvement in service efficiency, with Yulu achieving a 30–35% enhancement.
Optimized Resource Allocation: The prediction model enabled Yulu to allocate resources more effectively, ensuring that micro-mobility assets were positioned strategically based on anticipated demand.

Operational Excellence:

Real-time Data Analysis: The prediction model, coupled with AWS data lake capabilities, allowed Yulu to perform real-time analysis of data, enabling swift and informed decision-making.
Cost Optimization: Yulu optimized costs associated with fleet management and resource allocation, aligning expenses with actual demand patterns.
Enhanced Availability: With improved service efficiency, Yulu enhanced the availability of its micro-mobility services, providing users with a more reliable and accessible transportation option.
Predictive Features: Users benefited from predictive features, such as accurate arrival times and availability forecasts, contributing to an overall enhanced experience.

Future Optimizations:

Continuous Model Refinement: Yulu is committed to continuous refinement of its prediction model, incorporating new data and feedback to further enhance service efficiency.
Expanded Data Utilization: The success of AWS data lake integration encourages Yulu to explore additional ways to leverage data for innovation and business optimization.

Source for Yulu bike case study .

Canva Case study

Let's look into the cloud computing case study of Canva.

Background: Canva, a leading graphic design platform, faced the dual challenge of scaling to accommodate its rapidly growing user base, reaching 160 million monthly active users while concurrently managing and optimizing costs. To address this challenge, Canva strategically leveraged the breadth of Amazon Elastic Compute Cloud (EC2) purchase models and cost optimization tools offered by AWS.

Scalability: With a massive user base, Canva needed to scale its infrastructure to handle increasing user demands seamlessly.
Cost Management: As the user base expanded, cost management became crucial. Canva aimed to optimize costs without compromising on performance.
Amazon EC2 Purchase Models: Canva utilized a mix of Amazon EC2 purchase models, including On-Demand Instances, Reserved Instances, and Spot Instances, to match its diverse workload requirements with cost-effective options.
Cost Optimization Tools: Leveraging AWS's suite of cost optimization tools, Canva implemented strategies to identify and eliminate inefficiencies, ensuring optimal resource utilization.
Scale to 160 million Users: Canva successfully scaled its infrastructure to accommodate 160 million monthly active users, meeting the demands of a rapidly growing user base.
Cost Control: The strategic use of Amazon EC2 purchase models and cost optimization tools allowed Canva to effectively control costs, aligning expenses with actual workload needs.
Workload Matching: The flexibility of Amazon EC2 purchase models enabled Canva to match diverse workloads with the most cost-effective instance types, optimizing resource utilization.
Efficient Resource Allocation: AWS cost optimization tools identified and rectified inefficiencies, ensuring efficient resource allocation and reducing unnecessary expenses.
Scalable Performance: Canva's scalable infrastructure supported a seamless and responsive user experience, even with the significant increase in monthly active users.
Consistent Service Availability: The optimization efforts contributed to consistent service availability, enhancing reliability for Canva's global user base.
Dynamic Workload Management: The adaptability of EC2 purchase models allowed Canva to dynamically manage its workload, adjusting resources based on real-time demands.
Cost Visibility: The implementation of AWS cost optimization tools provided real-time visibility into expenses, allowing Canva to make informed decisions to control costs.

Future Strategies:

Continuous Optimization: Canva remains committed to continuous optimization, exploring new EC2 purchase models and cost optimization tools to further refine its infrastructure.
Innovation and Growth: The successful management of costs positions Canva for continued innovation and growth, ensuring that the platform can evolve to meet the needs of its expanding user base.

Source for Canva case study .

McAfee Case study

Let's look into the cloud computing case study of McAfee.

Background: McAfee, a global leader in the cybersecurity industry, aimed to significantly enhance the performance and efficiency of its operations, particularly in managing a colossal volume of daily transactions. To achieve this, McAfee turned to Amazon Elastic Block Store (EBS), specifically leveraging the high-performance capabilities of Amazon EBS io2 Block Express volumes.

Performance Optimization: McAfee faced challenges in optimizing its operations' performance, especially concerning the management of many daily transactions.
Backup Time: Efficient backup processes were crucial, and McAfee sought ways to streamline and expedite its backup procedures.
Amazon EBS Integration: McAfee strategically integrated Amazon EBS into its infrastructure, harnessing the capabilities of Amazon EBS io2 Block Express volumes for enhanced performance.
High-Performance Storage: The adoption of io2 Block Express volumes allowed McAfee to leverage high-performance storage, crucial for managing the demanding workload of daily transactions.
Performance Enhancement: McAfee achieved a substantial 30% improvement in overall performance, optimizing its ability to handle and process 400 million daily transactions.
Backup Time Reduction: The integration of Amazon EBS io2 Block Express volumes resulted in a significant 50% reduction in backup time, streamlining critical backup processes.
Efficient Data Management: Amazon EBS provided McAfee with efficient data management capabilities, ensuring that the cybersecurity company could handle daily transactions seamlessly.
Reliable Storage: The high-performance storage offered by io2 Block Express volumes contributed to the reliability and responsiveness of McAfee's operations.

Cost Efficiency:

Optimized Resource Utilization: McAfee optimized resource utilization with Amazon EBS, ensuring that storage resources were allocated efficiently to meet performance demands.
Cost-Effective Scalability: The scalable nature of EBS io2 Block Express volumes allowed McAfee to align costs with actual storage and performance requirements.

Future Optimization:

Continuous Performance Tuning: McAfee remains committed to continuous performance tuning, exploring additional AWS services and advancements to further optimize its operations.
Exploring Innovations: The success with Amazon EBS opens the door for McAfee to explore further innovations and integrations within the AWS ecosystem.

Source for McAfee case study .

You might have noticed some of the top companies using Amazon Web Services to deploy their application. You can also become an AWS Certified solution architect by enrolling in Cloud Computing course .

In conclusion, the adoption of cloud computing offers unparalleled benefits for businesses in the modern digital landscape. Cloud computing provides a flexible and scalable infrastructure, allowing organizations to efficiently manage resources based on demand. The cost-effectiveness of cloud services, eliminating the need for extensive upfront investments in hardware and maintenance, empowers businesses of all sizes.

With the ability to leverage advanced technologies, rapid innovation, and global reach, cloud computing emerges as a catalyst for sustainable growth, agility, and resilience in today's dynamic business environment. As businesses navigate the future, embracing cloud computing remains pivotal for staying competitive, adaptive, and prepared for the ever-evolving landscape of the digital economy.

Frequently Asked Questions

Cloud computing facilitates secure storage and sharing of patient records, enabling seamless collaboration among healthcare professionals.

Financial institutions leverage the cloud for data analysis, risk management, and customer-facing applications, ensuring real-time insights and enhanced customer experiences.

Cloud allows businesses to scale resources up or down based on demand, ensuring optimal performance and cost efficiency. Cloud services provide flexibility by enabling remote access to data and applications, fostering collaboration and adaptability in a dynamic business environment.

Businesses should prioritize providers with robust security protocols to safeguard sensitive data. The chosen provider should offer scalable solutions to accommodate business growth and evolving needs effectively.

Businesses may face challenges in ensuring data security and compliance during the migration process. Compatibility and integration with existing systems can pose challenges, impacting the seamless transition to the cloud.

Kingson Jebaraj

Kingson Jebaraj is a highly respected technology professional, recognized as both a Microsoft Most Valuable Professional (MVP) and an Alibaba Most Valuable Professional. With a wealth of experience in cloud computing, Kingson has collaborated with renowned companies like Microsoft, Reliance Telco, Novartis, Pacific Controls UAE, Alibaba Cloud, and G42 UAE. He specializes in architecting innovative solutions using emerging technologies, including cloud and edge computing, digital transformation, IoT, and programming languages like C, C++, Python, and NLP.

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Essay Assignment Writing Tips for Students of MBA, Masters, PhD Level

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181+ Latest Case Study Topics for Students to Think About

An overview of case study.

Case studies have been widely used in business teaching for a long time. But nowadays, researchers regard them as a good research methodology. This can help them explore the problem they could not address with their traditional methodologies.

Latest Case Study Topics for Students to Think About

By using the case study method, you can get a better understanding of your own subject matter. 3 topics are fundamental in the method- the case study nature, the role of theory, and the difference between the research and teaching cases.

After recognizing these 3 fundamentals, 3 major features of the qualitative methodology are considered. These are – how qualitative research differs from the quantitative research study.

You can see from the discussion that the case study method has a major scholarly merit to the quantitative research, opening up new paths for the researchers. This paper concludes with references to the case method as well as qualitative research.

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How to Find Good Case Study Topics?

Choose something that you are really interested in
Narrow down your main idea into specific points
Explore similar research ideas on the given topic
Identify the problem as well as solutions on your given topic

Case Study Topics on Various Academic Subjects

Psychology case study topics.

Dyslexia and Cognitive Neuroscience
Intelligence vs creativity
Relation of Landscape Paintings with my art
Relation between Intelligence, Logic and Creativity
Reflective essay on pointing analysis
Essay on “Legacy of Andy Warhol”
Essay on storytelling
ADHD treatment
Critical Analyses on Creativity vs. Intelligence
Creativity in problem-solving

Case Study Topics in Education

Impact of online education
Online vs. offline classes
Modern education
Education for special kids
Benefits of pursuing higher education
Pros and cons of studying abroad
Should school education be made free?
Adult education
Degree vs diploma
Public vs. private schools

Sociology Case Study Topics

Ethnicity race nationality
Youth culture
Gender and sexuality
Social moments
Communities’ cult clan
Social inequalities
Consumerism
Women’s empowerment in the society
Cast creed cult

Case Study Topics in Nursing

PPD (OB / MENTAL HEALTH)
Renal Failure
Head Injury
New Patient Care
Pediatric Abdominal Pain

Media Case Study Topics

Impact of online social media on everyday life
Effect of social media on children
The present role of social media in local and global communication
Role of media in entertainment
Media role in banning
Media role in news
Pros and cons of social media
The global influence of social media
Ho to make the best use of social media
Media role in global marketing

Biology Case Study Topics

Coronaviridae – evolution, causes, and symptoms
Immortality in the animal world
Ebola – evolution, causes, and symptoms
Plant pathology
Rare genetic disorders
Organ transplantation
Human memory
Human hormones
Basic principles of cloning
Is obesity hereditary?

Criminal Justice Case Study Topics

Why is it important in perinatal terms?
Is the research topic on criminal justice good enough to study?
Can a written assignment be converted into a speech?
Does a criminal justice research paper have global importance?
What are some counter-opinions?
Does the topic meet all grading rubric points?
Can it be reviewed? Coo person essay and its analysis paper?
What additional information can be included?
Is any other serious research paper available?
Practical application of criminal justice research paper

Marketing Project Case Study Topics

SWOT analysis
Boston matrix
PESTEL analysis
Local vs. global marketing
Market positioning
Advertisement
Most benefit analysis
Market intermediaries
4 P’s of marketing

Learn Everything About 5 Keys To Craft A Killer Marketing Mix Case Study Examples

Information Technology Case Study Topics

Ecology vs. Biodiversity Conservation
Challenges of software development in modern times
Energy vs. Environment
Ethical vs. unethical hacking
Evolution of SDLC (Software Development Life Cycle)
Semantic methods in debugging
Python programming language limitations
Modern usage of drones
Explanation of WordPress
Safety of data analysis
Pros and cons of Information Technology (IT) advancement

Environmental Science Case Study Topics

Climate change
Urban ecology
Fire ecology
Global warming
Renewable energy
Remote sensing and geo ecosystem
Bioremediation
Conservation Biology
Environmental justice

Management Case Study Topics

4 Ps of marketing
Market survey
Local and global marketing
Media Marketing
Benefits of online marketing
Advertising

Social Media Marketing Case Study Topics

Use of social media in global marketing
Pros and cons of social media marketing
Speed of online marketing
Use of multimedia marketing
Use of picks and videos for marketing
Web designing and development in marketing
Marketing ethics
Influence of marketing
Importance of marketing management
Market forecasting

MBA Case Study Topic Ideas

Importance of financial management
Significance of human resource (HR) management
Application of systems managing
Significance of operations management
How to reach management goals
How to thrive in high business competition
What is 360 degrees of human resource management?
What is HR AUDITING?
Marketing logistics
What is Mosley’s Hierarchy of Needs Model?

Human Rights Case Studies

KFAR ADUMIM – KHAN AL-AHMAR
SHILOH – QARYUT AND JALUD
SUSYA – KHIRBET SUSIYA

Nursing Case Study Subjects

Pediatric Nursing
Elderly nursing
Typhoid case
Natal and pre-natal case study
Diabetes patient case study
Heart patient case study
Degenerative diseases
Chronic diseases
Terminal Illness Case Study
Kidney diseases

Business Case Study Topics

Business and politics
Business Marketing
How to run a successful business
Business Finance
Business ethics
Corporate social responsibility (CSR)
Business and economics
Business competition
Brand loyalty
Business law

Law Case Study Topics

Civil law sections
Criminal law sections
Human rights law
Change of law codes
International law
Domestic violence
Equality in the eyes of law
Unbiased law
National law and order

Applied Physics Case Study Topics

Advancements in semiconductor technology an in-depth examination
Safety Analysis of high-energy colliders
Propagation of light in electric devices
Quantum physics in computing systems
Application of artificial intelligence (AI)
Application of physics in biological sciences and genetic engineering
Nuclear reactors
Space researches

Analysis Comes First

System analysis is the very first step in software development, while system design is the second step in the software development process. The ultimate goal of system analysis is identifying and understanding the user needs and business procedures the system needs to support.

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How To Write A Convincing Case Study In 7 Easy Steps?

How to write a case study assignment for b-students, a complete guide to writing an effective case study, how to write an effective case study paper, how to write a case study report sample.

Case Study Topics on Various Academic Subjects

Table of contents

1 What Is a Case Study?
3.1 Top Notch Business Case Study Topics
3.2 MBA Case Study Topic Ideas
3.3 Education Case Study Topics
3.4 Psychology Case Study Topics
3.5 Environmental Science Case Study Topics
3.6 Management Case Study Topics
3.7 Case Study Topics for Marketing
3.8 Social Media Marketing Case Study Topics
3.9 Information Technology Case Study Topics
3.10 Human Rights Case Study Topics
3.11 Case Study Topics for Nursing
3.12 Conclusion

Choosing a topic for a case study can be difficult, but this list of case study topics on various academic subjects can help make the process a little easier. From Business to Law to History! This comprehensive list offers a diverse range of case study topics for anyone seeking to delve into the fascinating world of case studies.

Each topic includes a brief description of the subject, so students can get a better idea of what they will be studying if they want to write a case study.

What Is a Case Study?

A Case Study is an intensive analysis of an individual, group, event, or phenomenon. Case studies have become a valuable tool in psychology, sociology, and business research, offering an in-depth examination of a subject through qualitative or quantitative methods.

Whether you’re a student, researcher, or business professional, writing an effective case stud is essential to your success. If you are wondering how to write a case study, then read on. Follow these expert tips to create a clear, concise, and organized masterpiece that will captivate your audience and leave a lasting impression.

Begin your case study by introducing the subject and offering a riveting overview of the situation.

Paint a picture of the problem or issue at the center of your case study.

Outline the steps that were taken to address the problem.

Describe the results of the intervention.

Discuss any possible implications or future directions.

How to Find Awesome Case Study Topics?

One of the most important skills for any student is the ability to write in-depth analysis. This is especially important when it comes to academic writing. However, many students find it difficult to come up with topics for their case studies. If you are one of those students, don’t worry – we are here to help.

Crafting a great case study involves more than just choosing the right topic. There are countless case study topics, select one that is interesting to you, applicable in your field of expertise and allows for extensive research.

Now that you’ve chosen a topic, it’s time to really dive into the research phase. Make sure you have an in-depth understanding of what your writing. The content should be well-researched and well-informed. Start by reading as many articles and books as possible while taking notes along the way.

With your confident grasp of the subject, you’re ready to begin putting words on paper. Start with the rough draft – this will help you devise a basic shape or framework of your argument! Revisiting and refining this template comes next; ensure that each point is formulated clearly so there’s no room for confusion or misinterpretation.

Finally, you want to make sure that you have a good attitude and professional success. This means working hard and staying motivated. If you can do these things, you will become a student who stand outs from the crowd.

Case Study Ideas and Topics to Get Inspired

Our comprehensive list of case study topics is here to help! From students and researchers, to professionals across industries – these thought-provoking subjects can jumpstart creativity, enable deeper insights into research findings and steer you toward the next big breakthrough. Here are some topics and ideas you can get inspired from.

MBA Case Study Topic Ideas

The goal of an MBA case study is to help students understand the complexities of real-world business decision-making and develop their analytical and problem-solving skills using qualitative or quantitative research method. Here are some example marketing case study topics:

Investigating the effectiveness of customer relationship management strategies employed by corporations.
Examining the impact of corporate management specialists on organizational efficiency.
Analyzing the role of female personnel in the workforce and its impact on business.
Investigating the effectiveness of different training programs for employees.
Comparing and contrasting different motivational techniques for employees.
Analyzing the impact of organizational culture on employee productivity using qualitative or quantitative data.
Studying the effects of workplace stress of a particular company and related mental aspects.
Investigating the benefits of using technology to improve workplace efficiency.
Investing the discrimination faced by the female personnel workforce.
The importance of stakeholder engagement in shaping a company’s strategic management.

Education Case Study Topics

Education shapes the minds of our future, so it’s no surprise that case studies in this field can offer an insightful look into both present and potential opportunities.

From teachers learning how to use new technologies effectively in K-12 classrooms to policy makers developing strategies for education reform efforts, these thought-provoking topics highlight just some of the many facets within the ever evolving educational sector. Here are some education case study topics you can take note from:

Summer Camp Education: Worth the Investment?
The Correct Method for Research in the Scientific Community.
Strategic Thinking and Leadership Training in Education.
Research Methodologies and Their Effectiveness.
The Development Strategy for Education.
The Use of Technology in Teaching Methods.
The Influence of Culture on Education.
The Effect of Poverty on Education.
Homeschooling: The Pros and Cons.
Examining improper examination methods and how to improve the system.

Psychology Case Study Topics

The purpose of psychology case studies is to understand an individuals or a groups behaviour and emotions through in-depth study.

There are a wide range of topics and areas that can be explored in psychology. These are pertaining to abnormal psychology, developmental psychology, or cognitive psychology. While choosing a topic for psychology case study its important to select a topic that is compelling and informative. Here are some informative case study topics that you can choose from:

The Effects of Mental Aspects on Physical Health.
The Relationship between Childhood Abuse Victims and their Adult Lives.
Workplace Leadership and its Effect on Employee Mental Health.
Child Abuse Victims Standing Up to Their Abusers: Related Mental Aspects.
Anti-Discrimination Act Controversies and their Effects on Mental Health.
Female Personnel in the Workforce and their Mental Health.
Self-Defense Tactics and their Effects on Mental Health.
The Healthcare System in America and its Effects on Mental Health.
How to Motivate Children in Difficult Situations.
The Use of Psychology in Court Cases.

Environmental Science Case Study Topics

If you are interested in analyzing the real-world issues then its a good option to choose an environmental science case study options. These topics analyze real world issues using scientific data and analysis.

There are a wide range of topics that come under environmental science. For example how to promote environmental protection, green energy systems and how they impact the carbon dioxide emission reports, earthquake prevention systems, and more. Several times students are looking to purchase a case study online , and help with choosing a topic. Here are some case study topics that you can take inspiration from if you are an aspiring environmental scientist or practitioner.

The role of scientific community in promoting environmental protection.
The impact of business environment on environment.
The effectiveness of environmental protection policies and global warming campaigns.
The challenges of implementing policies for the protection of environment.
The role of environmental science in mitigating climate change.
The impact of climate change on businesses.
The role of environmental science in safeguarding biodiversity.
The impact of biodiversity loss on businesses.
The role of environmental science in ensuring sustainable development.
The impact of unsustainable development on business environment.

Management Case Study Topics

Management case studies offer a practical approach to problem-solving in the business field. They examine real-life scenarios, covering topics like organizational behavior, marketing, and finance.

Studying these case studies helps students and professionals develop effective strategies to address business challenges in today’s fast-paced global marketplace. It does not matter if you are interested in the data transfer methods or quality production differences.

Personnel Management Issues in The 21st Century.
The Changing Role of Human Resources in Organizations.
Global Human Resource Management Methods.
Managing a Multicultural Workforce.
How to Build an Anti Crisis Personnel Management to Navigate through Business Crisis.
The Impact of Technology on Management bias.
Employee Retention and Turnover.
The Role of Human Resources in Organizational Change.
Human Resources Management Bias and Performance Management.
The Challenges of Human Resources Management in the Nonprofit Sector.
Building Personnel Management Systems that are Effective for a Growing Business.

Case Study Topics for Marketing

Marketing case studies help individuals gain insight into real-life marketing challenges and strategies. They cover topics such as product development, brand management, advertising, strategic thinking for brand development, and individual purchasing decision making.

By examining successful companies in various industries and data analysis you can better understand the current marketing landscape and develop skills in market analysis.

Male target marketing methods and their effectiveness.
The different marketing styles of Steve Jobs and how they worked for or against him.
Online marketing dangers and how to avoid them.
Marketing research and its importance in marketing decisions.
Marketing methods and their effectiveness in different industries.
Physical marketing and its effectiveness compared to online marketing.
Marketing case studies and what we can learn from them.
The changing nature of marketing and its impact on businesses.
Marketing trends and how do they help german automotive industry.
How to use marketing to achieve business goals.
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Social Media Marketing Case Study Topics

In todays world, social media has become an important tool for business. It allows them to engage with their target audience from all over the world. Case studies based on the topic of social media management offer insights that are valuable and in-depth.

There can be several topics pertaining to social media, including influencer marketing, advertising, social media dangers, the influence of social media groups, and community management. Whether its MLA format or APA format case study , the first task is to decide on an interesting topic. These topics allow individuals to understand how to use insights to increase customer engagement and even drive website traffic growth for your business. Here are some topics pertaining to social media that you can take inspiration from:

The use of social media in marketing and how it allows for global management.
The Impact of Social Media on Business Operations and Customer Engagement.
The different types of social mediums and how they can be used for marketing purposes.
How can we use online social channels in order to improve customer support and management?
How to create effective social media marketing campaigns.
The use of social media analytics to measure the success of marketing campaigns.
The impact of social media on SEO and website traffic.
The use of online marketing and social platforms in e-commerce.
The dangers of online social platforms and how to avoid them.
Comparing Social Media Marketing Strategies: What is the Most Effective Approach for Your Business?

Information Technology Case Study Topics

One effective method of showcasing how IT solutions can tackle specific challenges faced by businesses or organizations is through the use of IT case studies. These studies enable us to concentrate not only on software development but also on other key elements like hardware, networks, and integrated IT solutions.

Given the significant role technology plays in today’s world. They cover a range of topics, including cloud computing, data transfer methods, and artificial intelligence.

The impact of information technology on organizational performance.
How can information technology can help eradicate improper examination methods.
How can we use information technology for mechanical engineering studies.
The impact of information technology on the organization’s ability to compete in the marketplace.
Can artificial intelligence revolutionize modern programming methods?
How information technology influences teaching methods?
The impact of information technology on the organization’s ability to innovate and marketing methods.
The impact of information technology on the organization’s ability to manage risk.
The use of information technology and tools in European middle schools.
How can information technology help in making police operations more efficient?

Human Rights Case Study Topics

Case studies in the field of human rights explore issues that are both complex and controversial. These are usually related to the context of human rights. They provide real world examples.

Some of the common case study topics includes age gap differences, gender-based violence, refugees and asylum-seekers.

What role does international law play on the use of death penalty.
The root cause of human trafficking and its many forms.
Challenges and successes of promoting and protecting LGBTQ rights.
The various dimensions of refugee crisis and how can government play an efficient role.
Complex issue surrounding the regulation of firearms.
Legal, ethical, and social implications of abortion.
Examining the impact on minimum wage increase on the labor.
Access to healthcare system and realization of human rights.
Effective strategies and approaches to motivate children in education.
Sustainable development strategies to promote social, economical, and environmental stability.

Case Study Topics for Nursing

There are different issues that nurses face in healthcare. Nursing case studies explore theories, principals, and practices in real world situations while analyzing the challenges and successes in the field of nursing.

Case studies are a platform to experience and learn from each other, here are some example topics to get inspired.

Reducing Nursing Stress: Effective Methods for Promoting Well-being in the Healthcare Environment.
The Crucial Role of Nursing In Healthcare system and Overall Health Outcomes.
The Advancement and Impact of Modern Nursing Methods.
Nurse-patient communication and How It Impacts Healthcare Outcomes.
The Impact of Technology on Preserving Patient Privacy.
The Critical Role of Patient Satisfaction in Healthcare Outcomes and Quality of Care.
Nurses’ Roles and Responsibilities In Ensuring a Positive Environment.
How does the Nurses’ Work Environments Impact Their Productivity.
Nursing Stress Reduction Methods and How They Can Impact Healthcare Outcomes.
Nurses’ Professional Organizations and How They Impact Nurses.

Choosing a topic for your case study doesn’t have to be intimidating – our list of topics covers various academic subjects and provides great ideas if you’re feeling stuck. Plus, by taking the time to research thoroughly, sketch out the problem parameters, and explore potential interventions and results.

With these steps in hand – and an optimistic outlook – you’ll surely become a leader among scholars and business professionals alike!

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All You Wanted to Know About How to Write a Case Study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
Critical case studies explore the causes and effects of a certain case.
Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
Background. Provide background information and the most relevant facts. Isolate the issues.
Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
Implementation. Explain how to put the specific strategies into action.
References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

Correctly identify the concepts, theories, and practices in the discipline.
Identify the relevant theories and principles associated with the particular study.
Evaluate legal and ethical principles and apply them to your decision-making.
Recognize the global importance and contribution of your case.
Construct a coherent summary and explanation of the study.
Demonstrate analytical and critical-thinking skills.
Explain the interrelationships between the environment and nature.
Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

Statement of the issue: Alcoholism is a disease rather than a weakness of character.
Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
Hypotheses: Drinking in excess can lead to the use of other drugs.
Importance of your story: How the information you present can help people with their addictions.
Background of the story: Include an explanation of why you chose this topic.
Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
Strong argument 2: ex. X amount of people started drinking by their mid-teens.
Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
Concluding statement: I have researched if alcoholism is a disease and found out that…
Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

Check that you follow the correct case study format, also in regards to text formatting.
Check that your work is consistent with its referencing and citation style.
Micro-editing — check for grammar and spelling issues.
Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

Overgeneralization – Do not go into further research that deviates from the main problem.
Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

A title that attracts some attention and describes your study
The title should have the words “case study” in it
The title should range between 5-9 words in length
Your name and contact information
Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

How to cite a case study in apa, how to write a case study.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

Celebrate the customer and make them — not a product or service — the star of the story.
Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

Switch from one product or service to another while naming competitors that missed the mark.
Experience measurable results that are relatable to others in a specific industry.
Represent well-known brands and recognizable names that are likely to compel action.
Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

An engaging headline
A subject and customer introduction
The unique challenge or challenges the customer faced
The solution the customer used to solve the problem
The results achieved
Data and statistics to back up claims of success
A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

Think about a few goals you’d like to accomplish with your content.
Make a list of successful clients that would be strong candidates for a case study.
Reach out to the client to get their approval and conduct an interview.
Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

How to write a case study — examples, templates, and tools card image

7 Favorite Business Case Studies to Teach—and Why

Explore more.

Case Teaching
Course Materials

FEATURED CASE STUDIES

The Army Crew Team . Emily Michelle David of CEIBS

ATH Technologies . Devin Shanthikumar of Paul Merage School of Business

Fabritek 1992 . Rob Austin of Ivey Business School

Lincoln Electric Co . Karin Schnarr of Wilfrid Laurier University

Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth . Gary Pisano of Harvard Business School

The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron . Francesca Gino of Harvard Business School

Warren E. Buffett, 2015 . Robert F. Bruner of Darden School of Business

To dig into what makes a compelling case study, we asked seven experienced educators who teach with—and many who write—business case studies: “What is your favorite case to teach and why?”

The resulting list of case study favorites ranges in topics from operations management and organizational structure to rebel leaders and whodunnit dramas.

1. The Army Crew Team

Emily Michelle David, Assistant Professor of Management, China Europe International Business School (CEIBS)

“I love teaching The Army Crew Team case because it beautifully demonstrates how a team can be so much less than the sum of its parts.

I deliver the case to executives in a nearby state-of-the-art rowing facility that features rowing machines, professional coaches, and shiny red eight-person shells.

After going through the case, they hear testimonies from former members of Chinese national crew teams before carrying their own boat to the river for a test race.

The rich learning environment helps to vividly underscore one of the case’s core messages: competition can be a double-edged sword if not properly managed.

Executives in Emily Michelle David’s organizational behavior class participate in rowing activities at a nearby facility as part of her case delivery.

Despite working for an elite headhunting firm, the executives in my most recent class were surprised to realize how much they’ve allowed their own team-building responsibilities to lapse. In the MBA pre-course, this case often leads to a rich discussion about common traps that newcomers fall into (for example, trying to do too much, too soon), which helps to poise them to both stand out in the MBA as well as prepare them for the lateral team building they will soon engage in.

Finally, I love that the post-script always gets a good laugh and serves as an early lesson that organizational behavior courses will seldom give you foolproof solutions for specific problems but will, instead, arm you with the ability to think through issues more critically.”

2. ATH Technologies

Devin Shanthikumar, Associate Professor of Accounting, Paul Merage School of Business

“As a professor at UC Irvine’s Paul Merage School of Business, and before that at Harvard Business School, I have probably taught over 100 cases. I would like to say that my favorite case is my own, Compass Box Whisky Company . But as fun as that case is, one case beats it: ATH Technologies by Robert Simons and Jennifer Packard.

ATH presents a young entrepreneurial company that is bought by a much larger company. As part of the merger, ATH gets an ‘earn-out’ deal—common among high-tech industries. The company, and the class, must decide what to do to achieve the stretch earn-out goals.

ATH captures a scenario we all want to be in at some point in our careers—being part of a young, exciting, growing organization. And a scenario we all will likely face—having stretch goals that seem almost unreachable.

It forces us, as a class, to really struggle with what to do at each stage.

After we read and discuss the A case, we find out what happens next, and discuss the B case, then the C, then D, and even E. At every stage, we can:

see how our decisions play out,

figure out how to build on our successes, and

address our failures.

The case is exciting, the class discussion is dynamic and energetic, and in the end, we all go home with a memorable ‘ah-ha!’ moment.

I have taught many great cases over my career, but none are quite as fun, memorable, and effective as ATH .”

3. Fabritek 1992

Rob Austin, Professor of Information Systems, Ivey Business School

“This might seem like an odd choice, but my favorite case to teach is an old operations case called Fabritek 1992 .

The latest version of Fabritek 1992 is dated 2009, but it is my understanding that this is a rewrite of a case that is older (probably much older). There is a Fabritek 1969 in the HBP catalog—same basic case, older dates, and numbers. That 1969 version lists no authors, so I suspect the case goes even further back; the 1969 version is, I’m guessing, a rewrite of an even older version.

There are many things I appreciate about the case. Here are a few:

It operates as a learning opportunity at many levels. At first it looks like a not-very-glamorous production job scheduling case. By the end of the case discussion, though, we’re into (operations) strategy and more. It starts out technical, then explodes into much broader relevance. As I tell participants when I’m teaching HBP's Teaching with Cases seminars —where I often use Fabritek as an example—when people first encounter this case, they almost always underestimate it.

It has great characters—especially Arthur Moreno, who looks like a troublemaker, but who, discussion reveals, might just be the smartest guy in the factory. Alums of the Harvard MBA program have told me that they remember Arthur Moreno many years later.

Almost every word in the case is important. It’s only four and a half pages of text and three pages of exhibits. This economy of words and sparsity of style have always seemed like poetry to me. I should note that this super concise, every-word-matters approach is not the ideal we usually aspire to when we write cases. Often, we include extra or superfluous information because part of our teaching objective is to provide practice in separating what matters from what doesn’t in a case. Fabritek takes a different approach, though, which fits it well.

It has a dramatic structure. It unfolds like a detective story, a sort of whodunnit. Something is wrong. There is a quality problem, and we’re not sure who or what is responsible. One person, Arthur Moreno, looks very guilty (probably too obviously guilty), but as we dig into the situation, there are many more possibilities. We spend in-class time analyzing the data (there’s a bit of math, so it covers that base, too) to determine which hypotheses are best supported by the data. And, realistically, the data doesn’t support any of the hypotheses perfectly, just some of them more than others. Also, there’s a plot twist at the end (I won’t reveal it, but here’s a hint: Arthur Moreno isn’t nearly the biggest problem in the final analysis). I have had students tell me the surprising realization at the end of the discussion gives them ‘goosebumps.’

Finally, through the unexpected plot twist, it imparts what I call a ‘wisdom lesson’ to young managers: not to be too sure of themselves and to regard the experiences of others, especially experts out on the factory floor, with great seriousness.”

4. Lincoln Electric Co.

Karin Schnarr, Assistant Professor of Policy, Wilfrid Laurier University

“As a strategy professor, my favorite case to teach is the classic 1975 Harvard case Lincoln Electric Co. by Norman Berg.

I use it to demonstrate to students the theory linkage between strategy and organizational structure, management processes, and leadership behavior.

This case may be an odd choice for a favorite. It occurs decades before my students were born. It is pages longer than we are told students are now willing to read. It is about manufacturing arc welding equipment in Cleveland, Ohio—a hard sell for a Canadian business classroom.

Yet, I have never come across a case that so perfectly illustrates what I want students to learn about how a company can be designed from an organizational perspective to successfully implement its strategy.

And in a time where so much focus continues to be on how to maximize shareholder value, it is refreshing to be able to discuss a publicly-traded company that is successfully pursuing a strategy that provides a fair value to shareholders while distributing value to employees through a large bonus pool, as well as value to customers by continually lowering prices.

However, to make the case resonate with today’s students, I work to make it relevant to the contemporary business environment. I link the case to multimedia clips about Lincoln Electric’s current manufacturing practices, processes, and leadership practices. My students can then see that a model that has been in place for generations is still viable and highly successful, even in our very different competitive situation.”

5. Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth

Gary Pisano, Professor of Business Administration, Harvard Business School

“My favorite case to teach these days is Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth .

I love teaching this case for three reasons:

1. It demonstrates how a company in a super-tough, highly competitive business can do very well by focusing on creating unique operating capabilities. In theory, Pal’s should have no chance against behemoths like McDonalds or Wendy’s—but it thrives because it has built a unique operating system. It’s a great example of a strategic approach to operations in action.

2. The case shows how a strategic approach to human resource and talent development at all levels really matters. This company competes in an industry not known for engaging its front-line workers. The case shows how engaging these workers can really pay off.

3. Finally, Pal’s is really unusual in its approach to growth. Most companies set growth goals (usually arbitrary ones) and then try to figure out how to ‘backfill’ the human resource and talent management gaps. They trust you can always find someone to do the job. Pal’s tackles the growth problem completely the other way around. They rigorously select and train their future managers. Only when they have a manager ready to take on their own store do they open a new one. They pace their growth off their capacity to develop talent. I find this really fascinating and so do the students I teach this case to.”

6. The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron

Francesca Gino, Professor of Business Administration, Harvard Business School

“My favorite case to teach is The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron .

The case surprises students because it is about a leader, known in the unit by the nickname Chaos , who inspired his squadron to be innovative and to change in a culture that is all about not rocking the boat, and where there is a deep sense that rules should simply be followed.

For years, I studied ‘rebels,’ people who do not accept the status quo; rather, they approach work with curiosity and produce positive change in their organizations. Chaos is a rebel leader who got the level of cultural change right. Many of the leaders I’ve met over the years complain about the ‘corporate culture,’ or at least point to clear weaknesses of it; but then they throw their hands up in the air and forget about changing what they can.

Chaos is different—he didn’t go after the ‘Air Force’ culture. That would be like boiling the ocean.

Instead, he focused on his unit of control and command: The 99th squadron. He focused on enabling that group to do what it needed to do within the confines of the bigger Air Force culture. In the process, he inspired everyone on his team to be the best they can be at work.

The case leaves the classroom buzzing and inspired to take action.”

7. Warren E. Buffett, 2015

Robert F. Bruner, Professor of Business Administration, Darden School of Business

“I love teaching Warren E. Buffett, 2015 because it energizes, exercises, and surprises students.

Buffett looms large in the business firmament and therefore attracts anyone who is eager to learn his secrets for successful investing. This generates the kind of energy that helps to break the ice among students and instructors early in a course and to lay the groundwork for good case discussion practices.

Studying Buffett’s approach to investing helps to introduce and exercise important themes that will resonate throughout a course. The case challenges students to define for themselves what it means to create value. The case discussion can easily be tailored for novices or for more advanced students.

Either way, this is not hero worship: The case affords a critical examination of the financial performance of Buffett’s firm, Berkshire Hathaway, and reveals both triumphs and stumbles. Most importantly, students can critique the purported benefits of Buffett’s conglomeration strategy and the sustainability of his investment record as the size of the firm grows very large.

By the end of the class session, students seem surprised with what they have discovered. They buzz over the paradoxes in Buffett’s philosophy and performance record. And they come away with sober respect for Buffett’s acumen and for the challenges of creating value for investors.

Surely, such sobriety is a meta-message for any mastery of finance.”

More Educator Favorites

Emily Michelle David is an assistant professor of management at China Europe International Business School (CEIBS). Her current research focuses on discovering how to make workplaces more welcoming for people of all backgrounds and personality profiles to maximize performance and avoid employee burnout. David’s work has been published in a number of scholarly journals, and she has worked as an in-house researcher at both NASA and the M.D. Anderson Cancer Center.

Devin Shanthikumar is an associate professor and the accounting area coordinator at UCI Paul Merage School of Business. She teaches undergraduate, MBA, and executive-level courses in managerial accounting. Shanthikumar previously served on the faculty at Harvard Business School, where she taught both financial accounting and managerial accounting for MBAs, and wrote cases that are used in accounting courses across the country.

Robert D. Austin is a professor of information systems at Ivey Business School and an affiliated faculty member at Harvard Medical School. He has published widely, authoring nine books, more than 50 cases and notes, three Harvard online products, and two popular massive open online courses (MOOCs) running on the Coursera platform.

Karin Schnarr is an assistant professor of policy and the director of the Bachelor of Business Administration (BBA) program at the Lazaridis School of Business & Economics at Wilfrid Laurier University in Waterloo, Ontario, Canada where she teaches strategic management at the undergraduate, graduate, and executive levels. Schnarr has published several award-winning and best-selling cases and regularly presents at international conferences on case writing and scholarship.

Gary P. Pisano is the Harry E. Figgie, Jr. Professor of Business Administration and senior associate dean of faculty development at Harvard Business School, where he has been on the faculty since 1988. Pisano is an expert in the fields of technology and operations strategy, the management of innovation, and competitive strategy. His research and consulting experience span a range of industries including aerospace, biotechnology, pharmaceuticals, specialty chemicals, health care, nutrition, computers, software, telecommunications, and semiconductors.

Francesca Gino studies how people can have more productive, creative, and fulfilling lives. She is a professor at Harvard Business School and the author, most recently, of Rebel Talent: Why It Pays to Break the Rules at Work and in Life . Gino regularly gives keynote speeches, delivers corporate training programs, and serves in advisory roles for firms and not-for-profit organizations across the globe.

Robert F. Bruner is a university professor at the University of Virginia, distinguished professor of business administration, and dean emeritus of the Darden School of Business. He has also held visiting appointments at Harvard and Columbia universities in the United States, at INSEAD in France, and at IESE in Spain. He is the author, co-author, or editor of more than 20 books on finance, management, and teaching. Currently, he teaches and writes in finance and management.

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Business growth

Marketing tips

16 case study examples (+ 3 templates to make your own)

Hero image with an icon representing a case study

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

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On top of a background of coffee beans, a block of text with percentage growth statistics for how AdRoll nitro-fueled Volcanica coffee.

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

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Screenshot of the Taylor Guitars and Airtable case study, with the title: Taylor Guitars brings more music into the world with Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

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Screenshot of the Endeavour and Figma case study, showing a bulleted list about why EndeavourX chose Figma followed by an image of EndeavourX's workspace on Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

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Screenshot of Zapier's case study with ActiveCampaign, showing three data visualizations on purple backgrounds

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them.

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

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Screenshot of a video from the Ironclad and OpenAI case study showing the Ironclad AI Assist feature

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed.

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

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Screenshot of the Shopify and GitHub case study, with the title "Shopify keeps pushing ecommerce forward with help from GitHub tools," followed by a photo of a plant and a Shopify bag on a table on a dark background

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study.

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Screenshot of the Audible and Contentful case study showing images of titles on Audible

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content.

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

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Screenshot of Zoom and Asana's case study on a navy blue background and an image of someone sitting on a Zoom call at a desk with the title "Zoom saves 133 work weeks per year with Asana"

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials.

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

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I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

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Screenshot of NVIDIA and Workday's case study with a photo of a group of people standing around a tall desk and smiling and the title "NVIDIA hires game changers"

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

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Screenshot of KFC and Contentful's case study showing the outcome of the study, showing two stats: 43% increase in YoY digital sales and 50%+ increase in AU digital sales YoY

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand.

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Screenshot of the Intuit and Twilio case study on a dark background with three small, light green icons illustrating three important data points

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

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Screenshot of Spotify and Salesforce's case study showing a still of a video with the title "Automation keeps Spotify's ad business growing year over year"

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

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Screenshot of the Benchling and Airtable case study with the title: How Benchling achieves scientific breakthroughs via efficiency

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex.

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

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Screenshot of the Chipotle and Hubble case study with the title "Mexican food chain replaces Discoverer with Hubble and sees major efficiency improvements," followed by a photo of the outside of a Chipotle restaurant

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time.

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

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Screenshot of Hudl and Zapier's case study, showing data visualizations at the bottom, two photos of people playing sports on the top right , and a quote from the Hudl team on the topleft

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

Screenshot of Zapier's first case study template, with the title and three spots for data callouts at the top on a light peach-colored background, followed by a place to write the main success of the case study on a dark green background

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

Screenshot of Zapier's second case study template, with the title, objectives, and overview on a dark blue background with an orange strip in the middle with a place to write the main success of the case study

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats.

Case study template 3

Screenshot of Zapier's third case study template, with the places for title, objectives, and about the business on a dark green background followed by three spots for data callouts in orange boxes

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged.

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results.

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Case Study | Definition, Examples & Methods

Case Study | Definition, Examples & Methods

Published on 5 May 2022 by Shona McCombes . Revised on 30 January 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organisation, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating, and understanding different aspects of a research problem .

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyse the case.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Prevent plagiarism, run a free check.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

Provide new or unexpected insights into the subject
Challenge or complicate existing assumptions and theories
Propose practical courses of action to resolve a problem
Open up new directions for future research

Unlike quantitative or experimental research, a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

If you find yourself aiming to simultaneously investigate and solve an issue, consider conducting action research . As its name suggests, action research conducts research and takes action at the same time, and is highly iterative and flexible.

However, you can also choose a more common or representative case to exemplify a particular category, experience, or phenomenon.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

Exemplify a theory by showing how it explains the case under investigation
Expand on a theory by uncovering new concepts and ideas that need to be incorporated
Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data .

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis, with separate sections or chapters for the methods , results , and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyse its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. (2023, January 30). Case Study | Definition, Examples & Methods. Scribbr. Retrieved 3 June 2024, from https://www.scribbr.co.uk/research-methods/case-studies/

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What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Cara Lustik is a fact-checker and copywriter.

Verywell / Colleen Tighe

Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
Gives researchers the chance to collect information on why one strategy might be chosen over another
Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

It cannot necessarily be generalized to the larger population
Cannot demonstrate cause and effect
It may not be scientifically rigorous
It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
Explanatory case studies : These are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

Archival records : Census records, survey records, and name lists are examples of archival records.
Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research.

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
Read examples of case studies to gain an idea about the style and format.
Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal. The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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Blog Graphic Design 15+ Professional Case Study Examples [Design Tips + Templates]

15+ Professional Case Study Examples [Design Tips + Templates]

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

What is a Case Study?

Business Case Study Examples

Simple case study examples.

Marketing Case Study Examples

Sales Case Study Examples

Case Study FAQs

What is a case study?

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

Marketing Case Study Template

A marketing case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A marketing case study typically includes:

Company background and history
The challenge
How you helped
Specific actions taken
Visuals or Data
Client testimonials

Here’s an example of a marketing case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

Venngage orange marketing case study example

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately.

Purple SAAS Business Case Study Template

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn how to choose fonts effectively with our Venngage guide and once you’ve done that.

Upload your fonts and brand colors to Venngage using the My Brand Kit tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

Purple SAAS Business Case Study Template Header

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study.

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

event marketing project management gantt chart example

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

Contrast Lead Generation Business Case Study Template

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Blue Simple Business Case Study Template

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Light simplebusiness case study template

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Modern lead Generaton Business Case Study Template

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design.

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Social Media Business Case Study template

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Gray Lead Generation Business Case Study Template

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Venngage's accessible color palette generator

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

Lead generation business case study template

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Lead generation case study example short term goals

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Vibrant Content Marketing Case Study Template

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Bold Content Marketing Case Study Template

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Teal Social Media Business Case Study Template

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Coral content marketing case study template.jpg

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Blue Content Marketing Case Study Tempalte

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

Why do you use our tool or service?
How often do you use our tool or service?
What does the process of using our product look like to you?
If our product didn’t exist, what would you be doing instead?
What is the number one benefit you’ve found from using our tool?

AI on Trial: Legal Models Hallucinate in 1 out of 6 (or More) Benchmarking Queries

A new study reveals the need for benchmarking and public evaluations of AI tools in law.

Artificial intelligence (AI) tools are rapidly transforming the practice of law. Nearly three quarters of lawyers plan on using generative AI for their work, from sifting through mountains of case law to drafting contracts to reviewing documents to writing legal memoranda. But are these tools reliable enough for real-world use?

Large language models have a documented tendency to “hallucinate,” or make up false information. In one highly-publicized case, a New York lawyer faced sanctions for citing ChatGPT-invented fictional cases in a legal brief; many similar cases have since been reported. And our previous study of general-purpose chatbots found that they hallucinated between 58% and 82% of the time on legal queries, highlighting the risks of incorporating AI into legal practice. In his 2023 annual report on the judiciary , Chief Justice Roberts took note and warned lawyers of hallucinations.

Across all areas of industry, retrieval-augmented generation (RAG) is seen and promoted as the solution for reducing hallucinations in domain-specific contexts. Relying on RAG, leading legal research services have released AI-powered legal research products that they claim “avoid” hallucinations and guarantee “hallucination-free” legal citations. RAG systems promise to deliver more accurate and trustworthy legal information by integrating a language model with a database of legal documents. Yet providers have not provided hard evidence for such claims or even precisely defined “hallucination,” making it difficult to assess their real-world reliability.

AI-Driven Legal Research Tools Still Hallucinate

In a new preprint study by Stanford RegLab and HAI researchers, we put the claims of two providers, LexisNexis (creator of Lexis+ AI) and Thomson Reuters (creator of Westlaw AI-Assisted Research and Ask Practical Law AI)), to the test. We show that their tools do reduce errors compared to general-purpose AI models like GPT-4. That is a substantial improvement and we document instances where these tools provide sound and detailed legal research. But even these bespoke legal AI tools still hallucinate an alarming amount of the time: the Lexis+ AI and Ask Practical Law AI systems produced incorrect information more than 17% of the time, while Westlaw’s AI-Assisted Research hallucinated more than 34% of the time.

Read the full study, Hallucination-Free? Assessing the Reliability of Leading AI Legal Research Tools

To conduct our study, we manually constructed a pre-registered dataset of over 200 open-ended legal queries, which we designed to probe various aspects of these systems’ performance.

Broadly, we investigated (1) general research questions (questions about doctrine, case holdings, or the bar exam); (2) jurisdiction or time-specific questions (questions about circuit splits and recent changes in the law); (3) false premise questions (questions that mimic a user having a mistaken understanding of the law); and (4) factual recall questions (questions about simple, objective facts that require no legal interpretation). These questions are designed to reflect a wide range of query types and to constitute a challenging real-world dataset of exactly the kinds of queries where legal research may be needed the most.

comparison of hallucinated and incomplete responses

Figure 1: Comparison of hallucinated (red) and incomplete (yellow) answers across generative legal research tools.

These systems can hallucinate in one of two ways. First, a response from an AI tool might just be incorrect —it describes the law incorrectly or makes a factual error. Second, a response might be misgrounded —the AI tool describes the law correctly, but cites a source which does not in fact support its claims.

Given the critical importance of authoritative sources in legal research and writing, the second type of hallucination may be even more pernicious than the outright invention of legal cases. A citation might be “hallucination-free” in the narrowest sense that the citation exists , but that is not the only thing that matters. The core promise of legal AI is that it can streamline the time-consuming process of identifying relevant legal sources. If a tool provides sources that seem authoritative but are in reality irrelevant or contradictory, users could be misled. They may place undue trust in the tool's output, potentially leading to erroneous legal judgments and conclusions.

Figure 2: Top left: Example of a hallucinated response by Westlaw's AI-Assisted Research product. The system makes up a statement in the Federal Rules of Bankruptcy Procedure that does not exist (and Kontrick v. Ryan, 540 U.S. 443 (2004) held that a closely related bankruptcy deadline provision was not jurisdictional). Top right: Example of a hallucinated response by LexisNexis's Lexis+ AI. Casey and its undue burden standard were overruled by the Supreme Court in Dobbs v. Jackson Women's Health Organization, 597 U.S. 215 (2022); the correct answer is rational basis review. Bottom left: Example of a hallucinated response by Thomson Reuters's Ask Practical Law AI. The system fails to correct the user’s mistaken premise—in reality, Justice Ginsburg joined the Court's landmark decision legalizing same-sex marriage—and instead provides additional false information about the case. Bottom right: Example of a hallucinated response from GPT-4, which generates a statutory provision that has not been codified.

RAG Is Not a Panacea

a chart showing an overview of the retrieval-augmentation generation (RAG) process.

Figure 3: An overview of the retrieval-augmentation generation (RAG) process. Given a user query (left), the typical process consists of two steps: (1) retrieval (middle), where the query is embedded with natural language processing and a retrieval system takes embeddings and retrieves the relevant documents (e.g., Supreme Court cases); and (2) generation (right), where the retrieved texts are fed to the language model to generate the response to the user query. Any of the subsidiary steps may introduce error and hallucinations into the generated response. (Icons are courtesy of FlatIcon.)

Under the hood, these new legal AI tools use retrieval-augmented generation (RAG) to produce their results, a method that many tout as a potential solution to the hallucination problem. In theory, RAG allows a system to first retrieve the relevant source material and then use it to generate the correct response. In practice, however, we show that even RAG systems are not hallucination-free.

We identify several challenges that are particularly unique to RAG-based legal AI systems, causing hallucinations.

First, legal retrieval is hard. As any lawyer knows, finding the appropriate (or best) authority can be no easy task. Unlike other domains, the law is not entirely composed of verifiable facts —instead, law is built up over time by judges writing opinions . This makes identifying the set of documents that definitively answer a query difficult, and sometimes hallucinations occur for the simple reason that the system’s retrieval mechanism fails.

Second, even when retrieval occurs, the document that is retrieved can be an inapplicable authority. In the American legal system, rules and precedents differ across jurisdictions and time periods; documents that might be relevant on their face due to semantic similarity to a query may actually be inapposite for idiosyncratic reasons that are unique to the law. Thus, we also observe hallucinations occurring when these RAG systems fail to identify the truly binding authority. This is particularly problematic as areas where the law is in flux is precisely where legal research matters the most. One system, for instance, incorrectly recited the “undue burden” standard for abortion restrictions as good law, which was overturned in Dobbs (see Figure 2).

Third, sycophancy—the tendency of AI to agree with the user's incorrect assumptions—also poses unique risks in legal settings. One system, for instance, naively agreed with the question’s premise that Justice Ginsburg dissented in Obergefell , the case establishing a right to same-sex marriage, and answered that she did so based on her views on international copyright. (Justice Ginsburg did not dissent in Obergefell and, no, the case had nothing to do with copyright.) Notwithstanding that answer, here there are optimistic results. Our tests showed that both systems generally navigated queries based on false premises effectively. But when these systems do agree with erroneous user assertions, the implications can be severe—particularly for those hoping to use these tools to increase access to justice among pro se and under-resourced litigants.

Responsible Integration of AI Into Law Requires Transparency

Ultimately, our results highlight the need for rigorous and transparent benchmarking of legal AI tools. Unlike other domains, the use of AI in law remains alarmingly opaque: the tools we study provide no systematic access, publish few details about their models, and report no evaluation results at all.

This opacity makes it exceedingly challenging for lawyers to procure and acquire AI products. The large law firm Paul Weiss spent nearly a year and a half testing a product, and did not develop “hard metrics” because checking the AI system was so involved that it “makes any efficiency gains difficult to measure.” The absence of rigorous evaluation metrics makes responsible adoption difficult, especially for practitioners that are less resourced than Paul Weiss.

The lack of transparency also threatens lawyers’ ability to comply with ethical and professional responsibility requirements. The bar associations of California , New York , and Florida have all recently released guidance on lawyers’ duty of supervision over work products created with AI tools. And as of May 2024, more than 25 federal judges have issued standing orders instructing attorneys to disclose or monitor the use of AI in their courtrooms.

Without access to evaluations of the specific tools and transparency around their design, lawyers may find it impossible to comply with these responsibilities. Alternatively, given the high rate of hallucinations, lawyers may find themselves having to verify each and every proposition and citation provided by these tools, undercutting the stated efficiency gains that legal AI tools are supposed to provide.

Our study is meant in no way to single out LexisNexis and Thomson Reuters. Their products are far from the only legal AI tools that stand in need of transparency—a slew of startups offer similar products and have made similar claims , but they are available on even more restricted bases, making it even more difficult to assess how they function.

Based on what we know, legal hallucinations have not been solved.The legal profession should turn to public benchmarking and rigorous evaluations of AI tools.

This story was updated on Thursday, May 30, 2024, to include analysis of a third AI tool, Westlaw’s AI-Assisted Research.

Paper authors: Varun Magesh is a research fellow at Stanford RegLab. Faiz Surani is a research fellow at Stanford RegLab. Matthew Dahl is a joint JD/PhD student in political science at Yale University and graduate student affiliate of Stanford RegLab. Mirac Suzgun is a joint JD/PhD student in computer science at Stanford University and a graduate student fellow at Stanford RegLab. Christopher D. Manning is Thomas M. Siebel Professor of Machine Learning, Professor of Linguistics and Computer Science, and Senior Fellow at HAI. Daniel E. Ho is the William Benjamin Scott and Luna M. Scott Professor of Law, Professor of Political Science, Professor of Computer Science (by courtesy), Senior Fellow at HAI, Senior Fellow at SIEPR, and Director of the RegLab at Stanford University.

575.744.81 - Environmental Chemistry

Description.

This course focuses on the environmental behavior and fate of anthropogenic contaminants in aquatic environments. Students learn to predict contaminant properties influencing contaminant transfers between hydrophobic phases, air, water, sediments, and biota, based on a fundamental understanding of physico-chemical properties, intermolecular interactions, and basic thermodynamic principles. Mechanisms of important transformation reactions and techniques and quantitative models for predicting the environmental fate or human exposure potential of contaminants are discussed.

Shalini Jayasundera

[email protected]

Course Structure

The course content is divided into modules. Clicking Course Modules on the left navigation menu can access course modules. A module will have several sections including the overview, content, readings, discussions, and assignments. Students are encouraged to preview all sections of the module before starting. Most modules run for a period of seven (7) days, exceptions are noted on the Course Outline page under Syllabus and Couse Information . Students should regularly check the Calendar and Announcements for assignment due dates.

Course Topics

Rationale and make up of organic compounds
Molecular Interactions, Thermodynamics and Organic Acids & Bases
Vapor Pressure
Solubility in Water
Air-water partitioning
Organic liquid-water partitioning
Sorption – solid/liquid exchange
Transformation Processes –Overview
Air-water exchange
Modeling Tools: Fugacity Model
Modeling Tools: Box Models

Course Goals

To understand the basic principles of the behavior of organic compounds in the environment using their chemical structure and to apply that knowledge to quantitatively asses the dynamics of anthropogenic chemicals in natural environments using the necessary conceptual tools and information.

Course Learning Outcomes (CLOs)

Schwarzenbach, R. P., Gschwend, P. M., & Imboden, D. M. (2017). Environmental Organic Chemistry (3rd ed.). Hoboken, N.J.: John Wiley & Sons.

ISBN-13: 978-1-118-76723-8

Textbook information for this course is available online through the appropriate bookstore website: For online courses, search the BNC website .

Student Coursework Requirements

It is expected that each module will take approximately 4–7 hours per week to complete. Here is an approximate breakdown: reading the assigned sections of the texts (approximately 2–3 hours per week) as well as some outside reading, reading the content documents (approximately 1–2 hours per week), and assignments (approximately 1–2 hours per week).

This course will consist of the following basic student requirements:

Preparation and Participation – Weekly Module Discussion Topics (11% of Final Grade Calculation)

You are responsible for carefully reading all assigned material and being prepared for discussion. The majority of readings are from the assigned and researched material on the weekly topic. Additional reading may be assigned to supplement text readings.

Post your initial response to the discussion questions by the evening of day 4 for that module week. Posting a response to the discussion question is part one of your grade for module discussions (i.e., Timeliness).

Part two of your grade for module discussion is your interaction (i.e., responding to classmate postings with thoughtful responses) with at least two classmates (i.e., Critical Thinking). Just posting your response to a discussion question is not sufficient; we want you to interact with your classmates. Be detailed in your postings and in your responses to your classmates' postings. Feel free to agree or disagree with your classmates. Please ensure that your postings are civil and constructive.

I will monitor module discussions and will respond to some of the discussions as discussions are posted. In some instances, I will summarize the overall discussions and post the summary for the module.

Evaluation of preparation and participation is based on contribution to discussions.

In Module 12 each student is expected to submit a Discussion Portfolio of his or her best discussion responses throughout the course. This will consist of the following:

Cover sheet with name.
3 Responses to discussion questions from Dr. Jayasundera.
3 responses to other students’ postings of Dr. Jayasundera’s discussion questions.

Please specify which question you are including in your discussion post portfolio.

Post your initial response to the discussion questions by the evening of Day 4 for that module week. For example, if the module week starts on a Tuesday, the discussion posting will be due by 12:00am (midnight) on Friday. Post your follow-up response to other students’ postings by midnight of Day 7 of that module week (e.g. Monday at 12:00am). Posting a response to the discussion question is part one of your grade for module discussions (i.e., Timeliness).

Preparation and participation is evaluated by the following grading elements:

Timeliness (50%)
Critical Thinking (50%)

Preparation and participation is graded as follows:

100–90 = A—Timeliness [regularly participates; all required postings; early in discussion; throughout the discussion]; Critical Thinking [rich in content; full of thoughts, insight, and analysis].
89–80 = B—Timeliness [frequently participates; all required postings; some not in time for others to read and respond]; Critical Thinking [substantial information; thought, insight, and analysis has taken place].
79–70 = C—Timeliness [infrequently participates; all required postings; most at the last minute without allowing for response time]; Critical Thinking [generally competent; information is thin and commonplace].
<70 = F—Timeliness [rarely participates; some, or all required postings missing]; Critical Thinking [rudimentary and superficial; no analysis or insight is displayed].

Assignments – Weekly Case Study Assignments (24% of Final Grade Calculation)

Assignments include a mix of qualitative and quantitative module weekly assignments related to the “pet” chemical selected by the student in Module 1 for their Final Course Project (case study). The students will be developing estimates of compound properties and environmental fate using the capabilities learned in each module in support of the final Case Study Paper – use the list of compounds provided by the instructor or a student selected chemical - confirm with the Instructor (e.g. calculations, estimations, literature reviews, and model summaries).

All assignments are due according to the dates in the Calendar.

Assignments will be graded on a weekly basis and each submission should include the following:

Cover sheet with name and assignment identifier.
Name & page number indicator (i.e., Frank Smith, page x of y) on each page.
All Figures and Tables captioned and labeled appropriately.
Problem statement.
Assumptions.
Computations.
Conclusions/discussion delineated.

Each Assignment is worth 2.4% of the overall grade. There are 12 Assignments throughout the course of which the top 10 graded assignments will be selected towards 24% of the course grade.

The course also includes Questions and Problems that are quantitative problem sets that are questions derived at the end of each assigned chapter in the textbook. The Questions and Problems will not be submitted and therefore will not be graded however completion of these problem sets will greatly improve the quality of the Assignments.

Note: All Assignments will be attached as work products to the final student submission of the Case Study Paper.

If, after submitting a written assignment you are not satisfied with the grade received, you are encouraged to redo the assignment and resubmit it. If the resubmission results in a better grade, that grade will be substituted for the previous grade.

Course Project - Case Study (35% of Final Grade Calculation)

Students will start working on the assigned course project from Module 2. The last week will be devoted to the course project.

The Final Course Project will consist of two items:

An individual Case Study topic will be assigned to each student during Module 2. The topic will be determined based on Module 1 Assignment. The chosen topic will be used for developing estimates of compound properties and environmental fate throughout the duration of the course and the final Case Study Paper.

Dr. Jayasundera will correspond and decide a day and time for the entire class to present in Module 14. Once a date and time has been selected you will present your Case Study Paper to your group and Dr.

Jayasundera. The presentation will be 15 minutes (8 -10 minutes for presentation of material and 5 minutes for questions and answers).

The Final Course Project is evaluated by the following grading elements:

Case Study Paper (as related to the student’s technical understanding of concepts learned in the Course, substantial information; thought, insight, and analysis; weekly work products in attachments, preparation and presentation of material, clarity of presented material as described in Course Project Description) (20%)

Student Presentation (as related to the student’s technical understanding, preparation and presentation of material, clarity of presented material, responses to questions asked during the presentation by other students and instructor as described in the Final Course Project Description) (15%)

Course Project is graded as follows:

100–90 = A— Student Preparation and Participation [completion of case study paper well written for a scientific audience in a journal publication; well prepared and available during presentation; student well versed in use of Zoom]; Student Understanding [rich in content related to concepts learned in the course; full of thought, insight, and analysis].
89–80 = B— Student Preparation and Participation [case study paper written for a scientific audience in a journal publication, prepared and available during presentation; student generally versed in use of Zoom] Student Understanding [information presented on concepts learned in the course is well defined and understood; substantial information; thought, insight, and analysis has taken place].
79–70 = C—Student Preparation and Participation [paper not necessarily written for a scientifically literate audience in a journal publication; generally prepared and available during presentation; individual generally versed in use of Zoom]; Student Understanding [generally competent on concepts learned in the course; information is thin and commonplace].
<70 = F—Student Preparation and Participation [ paper not written for a scientifically literate audience in a journal publication, material included in paper is not well understood; individual has difficulty with use of Zoom]; Student Understanding [rudimentary and superficial understanding of concepts learned in the course; no analysis or insight displayed].

Exams (30% of Final Grade Calculation, combined from 10% for Midterm and 20% for Final)

The midterm exam will be available in Module 5 and the final exam will be available in Module 12. You will have one week to complete the exams and they will be due by 5PM exactly one week from their release. You may use the course text and Module Content to complete the exams.

Students must submit examinations as Word documents or as scanned PDF documents. Both must include all calculations (using Excel spreadsheets, where necessary), assumptions, and answers.

The exams are evaluated by the following grading elements:

Each part of question is answered (20%)
Writing quality and technical accuracy (30%) (Writing is expected to meet or exceed accepted graduate- level English and scholarship standards. That is, all assignments will be graded on grammar and style as well as content.)
Rationale for answer is provided (20%)
Examples are included to illustrate rationale (15%) (If a student does not have direct experience related to a particular question, then the student is to provide analogies versus examples.)
Outside references are included (15%) Exams are graded as follows:
100–90 = A—All parts of question are addressed; Writing Quality/ Rationale/ Examples/ Outside References [rich in content; full of thought, insight, and analysis].
89–80 = B—All parts of the question are addressed; Writing Quality/ Rationale/ Examples/ Outside References [substantial information; thought, insight, and analysis has taken place].
79–70 = C—Majority of parts of the question are addressed; Writing Quality/ Rationale/ Examples/ Outside References [generally competent; information is thin and commonplace].
<70 = F—Some parts of the question are addressed; Writing Quality/ Rationale/ Examples/ Outside References [rudimentary and superficial; no analysis or insight displayed].

Grading Policy

Assignments are due according to the dates posted in your Blackboard course site. You may also check these due dates in the Course Outline or the Assignments in the corresponding modules. I will post grades one week after assignment due dates.

A grade of A indicates achievement of consistent excellence and distinction throughout the course—that is, conspicuous excellence in all aspects of assignments and discussion in every week.

A grade of B indicates work that meets all course requirements on a level appropriate for graduate academic work. These criteria apply to both undergraduates and graduate students taking the course.

EP uses a +/- grading system (see “Grading System”, Graduate Programs catalog, p. 10).

100-98 = A+

Final grades will be determined by the following weighting:

Academic Policies

Students may add a course up to one week after the start of the term for that particular course. Students may drop courses according to the drop deadlines outlined in the EP academic calendar ( https://ep.jhu.edu/student-services/academic-calendar/ ). Between the 6th week of the class and prior to the final withdrawal deadline, a student may withdraw from a course with a W on their academic record. A record of the course will remain on the academic record with a W appearing in the grade column to indicate that the student registered and withdrew from the course.

All students are required to read, know, and comply with the Johns Hopkins University Krieger School of Arts and Sciences (KSAS) / Whiting School of Engineering (WSE) Procedures for Handling Allegations of Misconduct by Full-Time and Part-Time Graduate Students.

This policy prohibits academic misconduct, including but not limited to the following: cheating or facilitating cheating; plagiarism; reuse of assignments; unauthorized collaboration; alteration of graded assignments; and unfair competition. Course materials (old assignments, texts, or examinations, etc.) should not be shared unless authorized by the course instructor. Any questions related to this policy should be directed to EP’s academic integrity officer at [email protected] .

Johns Hopkins University values diversity and inclusion. We are committed to providing welcoming, equitable, and accessible educational experiences for all students. Students with disabilities (including those with psychological conditions, medical conditions and temporary disabilities) can request accommodations for this course by providing an Accommodation Letter issued by Student Disability Services (SDS). Please request accommodations for this course as early as possible to provide time for effective communication and arrangements.

For further information or to start the process of requesting accommodations, please contact Student Disability Services at Engineering for Professionals, [email protected] .

The fundamental purpose of the JHU regulation of student conduct is to promote and to protect the health, safety, welfare, property, and rights of all members of the University community as well as to promote the orderly operation of the University and to safeguard its property and facilities. As members of the University community, students accept certain responsibilities which support the educational mission and create an environment in which all students are afforded the same opportunity to succeed academically.

For a full description of the code please visit the following website: https://studentaffairs.jhu.edu/policies-guidelines/student-code/

JHU is committed to creating a classroom environment that values the diversity of experiences and perspectives that all students bring. Everyone has the right to be treated with dignity and respect. Fostering an inclusive climate is important. Research and experience show that students who interact with peers who are different from themselves learn new things and experience tangible educational outcomes. At no time in this learning process should someone be singled out or treated unequally on the basis of any seen or unseen part of their identity. If you have concerns in this course about harassment, discrimination, or any unequal treatment, or if you seek accommodations or resources, please reach out to the course instructor directly. Reporting will never impact your course grade. You may also share concerns with your program chair, the Assistant Dean for Diversity and Inclusion, or the Office of Institutional Equity . In handling reports, people will protect your privacy as much as possible, but faculty and staff are required to officially report information for some cases (e.g. sexual harassment).

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AI Is Making Economists Rethink the Story of Automation

Walter Frick

Economists have traditionally believed that new technology lifts all boats. But in the case of AI, some are asking: Will some employees get left behind?

Will artificial intelligence take our jobs? As AI raises new fears about a jobless future, it’s helpful to consider how economists’ understanding of technology and labor has evolved. For decades, economists were relatively optimistic, and pointed out that previous waves of technology had not led to mass unemployment. But as income inequality rose in much of the world, they began to revise their theories. Newer models of technology’s affects on the labor market account for the fact that it absolutely can displace workers and lower wages. In the long run, technology does tend to raise living standards. But how soon and how broadly? That depends on two factors: Whether technologies create new jobs for people to do and whether workers have a voice in technology’s deployment.

Is artificial intelligence about to put vast numbers of people out of a job? Most economists would argue the answer is no: If technology permanently puts people out of work then why, after centuries of new technologies, are there still so many jobs left ? New technologies, they claim, make the economy more productive and allow people to enter new fields — like the shift from agriculture to manufacturing. For that reason, economists have historically shared a general view that whatever upheaval might be caused by technological change, it is “somewhere between benign and benevolent.”

Walter Frick is a contributing editor at Harvard Business Review , where he was formerly a senior editor and deputy editor of HBR.org. He is the founder of Nonrival , a newsletter where readers make crowdsourced predictions about economics and business. He has been an executive editor at Quartz as well as a Knight Visiting Fellow at Harvard’s Nieman Foundation for Journalism and an Assembly Fellow at Harvard’s Berkman Klein Center for Internet & Society. He has also written for The Atlantic , MIT Technology Review , The Boston Globe , and the BBC, among other publications.

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Sustainable Urban Planning Students Showcase Capstone Projects

Four posters on display in GW CPS lobby with bright blue and darker blue walls

Four spring 2024 graduates presented their Capstone Projects on May 10th to an enthusiastic audience at GW’s Arlington Education Center. The in-person event was open to students, alumni, faculty and the public, as well as live-streamed to far-flung families and friends.

The Capstone is the culminating experience for students in the master’s program in Sustainable Urban Planning (SUP) . Students complete individual projects to showcase the knowledge, skills and abilities they have learned. Students’ research projects are used to demonstrate mastery of the program’s key skills and knowledge. Students often share their capstone and studio projects with prospective employers and on LinkedIn to show that they can do professional-level planning work. Each capstone project has a specific audience who can use the student’s work to advance their goals.

"The capstone project is the culmination of each student’s experience in our program and the showcase is their opportunity to share that work with our community. I’m so proud of each of our spring graduates and their accomplishments."

Dr. Sandra Whitehead Program Director, Sustainable Urban Planning Program

Jason Kendall

Triple Bottom Line - Ecosystem Services with Native Plant Design

Native plants are uniquely adapted to local conditions and provide numerous ecological, social, and economic benefits compared to non-native species. This work examines the advantages of using native plants in landscape design through the lens of the triple bottom-line framework: planet, people, and profit. Native plant landscapes support biodiversity, provide habitat for wildlife, improve soil health, reduce water consumption, and require less maintenance than traditional lawns and gardens. Native plants also offer psychological and physical health benefits to people by reducing stress, improving air and water quality, and limiting exposure to harmful pesticides and fertilizers that lead to acute and chronic diseases. From an economic perspective, case studies demonstrate that the public has a high willingness to pay for native landscapes, and the reduced maintenance costs for water, fertilizer, and general upkeep make native plants an attractive alternative and cost-saving approach. The insurance and financial sectors are beginning to recognize the risks of biodiversity loss and the value of ecological resilience that native plants provide. This work concludes that the evidence clearly shows native plant landscaping is beneficial for the environment, human well-being, and the economy. Policymakers, developers, and property owners should leverage these multifaceted benefits to accelerate the transition to more biodiverse, sustainable, and economically advantageous landscapes.

Joy McFadden

The Use of Adaptive Reuse to Fill Gaps in Early Childhood Education in Baltimore City, MD

Adaptive reuse is a planning mechanism that allows planners to redevelop cities by transforming older buildings to meet the needs of current and future generations. One immediate need is the gap in access to affordable, sustainable childcare facilities and early childhood education centers. This is true in Baltimore, Maryland, where spatial analysis found several neighborhoods where less than 50% of the target population have access to childcare and experience built environments ill-disposed to walking. To tackle this issue, Baltimore can utilize its surplus of vacant properties and brownfields to create new green early childhood education centers to fill this gap in access. Other properties can be used to improve walkability in the built environment, making streets safer for children, providing connections between community institutions, and building mixed use beneficial for families. To accomplish this, Baltimore City should develop several key policies—an Adaptive Reuse Ordinance, a Childcare Master Plan, and updates to the “Whole Block, Whole Cities” initiative for vacant properties—that would highlight the importance of adaptive reuse as a tool.

Equity in Extreme Heat Adaptation: An Analysis of Two Cities’ Approaches

As the effects of climate change intensify and the global population becomes increasingly urbanized, extreme heat is becoming a growing threat for cities worldwide. This paper explores the extent to which two cities–Singapore and Freetown, Sierra Leone–have taken an equity-informed approach to their extreme heat adaptation planning. To answer this question, I examined publicly available documents detailing each city’s approach to heat adaptation. Based on a review of each city’s context, I identified vulnerable groups based on exposure and adaptive capacity, and then analyzed the extent to which equity was considered, using the four dimensions of distributive, procedural, recognitional, and reparative equity. My analysis found that neither city has a comprehensive heat adaptation plan or a stated approach to equity. Singapore’s response is largely technocratic, and does little to acknowledge the existence or work to target any vulnerable groups. Freetown’s response reflects a more intentional approach to understanding and addressing the experience of heat for vulnerable populations, including the large proportion of residents who live in informal settlements. The findings of this analysis show that while cities have taken steps to address equity in extreme heat adaptation, more intentional efforts are needed to ensure that the unique experiences of vulnerable populations are adequately addressed.

Vanessa Walters

Economic Development Practices that Lead to Revitalization in the Finger Lakes

The Finger Lakes Region (NY) has continued to face issues related to industrial decline and economic changes throughout its history. When exploring the region, it is visible that there are many remnants of the economic prowess that once existed there. This research aims to understand the theories of change that will lead to revitalization in the Finger Lakes Region. After reviewing expert insight on regional development and community revitalization, toolkits for rural development, and case studies from around the country, best practices emerged. These best practices are broad but employ successful solutions for other areas across the country. From this, an additional case study review was performed. The comparative case study analysis reviewed four towns in similar situations as the study area across the Northeastern United States. These case studies in Eastport (ME), Poultney (VT), Mount Morris (NY), and Madison County (NY) discussed leveraging their historic economies and downtowns to move revitalization efforts forward in their communities. From further analysis, knowledge of the Finger Lakes Region, and understanding of the local economic drivers, Six Strategies for Economic Revitalization in Finger Lakes emerged. These strategies were then applied to Seneca Falls, Geneva, and Penn Yan. Within these applications, discussions around their local histories, assets, opportunities for future growth, and highlights of current projects were assembled to better understand the strategies in action.

"This year's posters and presentations were particularly inspiring, covering a range of topics from heat equity to native plants, re-development, and childcare inequity. Congratulations to Jason Kendall, Joy Mcfadden, Judy Chang and Vanessa Walters for completing this important milestone. I can't wait to see what you all achieve in the future!"

Dr. Liesl Riddle Dean, College of Professional Studies

The event was hosted by the Sustainable Urban Planning Student Organization (SUPSO). For more information about the Capstone process and SUPSO activities, visit the SUPSO website.

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A Call: Principal Media Case Studies

By Bill Duggan May 31, 2024

T he Association of National Advertisers (ANA) recently released a study (" The Acceleration of Principal Media ") revealing that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. That means they actually acquire the media — therefore becoming the owner, or "principal," of that media — and resell the media to their clients.

The study is intended to increase awareness and help educate marketers — the background, benefits, challenges, and guidelines — so they can make an informed decision about the role of principal media for them. It features four case studies highlighting how marketers have leveraged principal media. We welcome additional case studies. Those in the paper are from companies in these industries — financial services, alcoholic beverages, CPG, and pharma.

A financial services company. "Principal media can have a beneficial role in the overall mix to get high efficiencies on commodity media, especially when faced with unexpected savings requirements. We've successfully used it, mainly with linear TV, to help achieve marketing's contribution to enterprise-wide efficiency goals, as well as to maintain optimal weight in response to ad hoc budget reductions. It's a relatively turnkey lever for savings of 10 to 15 percent on pockets of standardized, "spots and dots," non-biddable media. You just need to do your homework and have the appropriate controls in place. That includes an agency contract stipulating it's used only on an opt-in, case-by-case basis with prior written approval every time by a designated executive, as well as full post-buy deliverables. Principal media has perfectly valid applications for advertisers that manage it tightly, and I know several client-side media stewards that wouldn't want it removed as one of the arrows in their quiver."
A marketer of alcoholic beverages. This company uses some television in its media plan, acquired via the traditional upfront. But it is not a major TV buyer. Given the need to support a new product, more television was required. The scatter market was tight at the time, so that inventory would carry a CPM premium. The agency suggested principal media as a solution.
A CPG. The product portfolio for Company X is heavily dependent on a commodity whose price has increased significantly in the past two years. Price increases for the company's core product have already been implemented, but margins continue to be squeezed. Company X is cutting back on overall advertising spending and is now using principal media for the first time in recent memory, given the cost savings. The agency guaranteed cost savings of approximately 15 percent. Company X is viewing this situation opportunistically. If principal media is able to meet the performance KPIs of its traditional, agent-based media buys, it could become a bigger part of the company's overall spending going forward.
A pharmaceutical company. This company uses principal media specifically for a division that has been challenged with declining sales and therefore also declining marketing budgets. Those declining budgets have meant that no funds are available for much-needed research support that could help optimize media investments. This company turned to principal media as a solution. The use of principal media has resulted in cost savings of approximately 15 percent, which has been reinvested in research focused on media effectiveness and marketing mix modeling. About 10 percent of the budget has been placed via principal media. For all principal media deals, the client requires that the agency provide a detailed cost/benefit analysis to support the recommendation, which includes an option without principal media. The marketer maintains that the principal media must be auditable for quality/performance and placement — including IVT, viewability, brand safety, and adherence to inclusion/exclusion lists. The client understands that costs cannot be audited but insists that quality/performance and placement are indeed auditable. Overall, principal media has been a good solution, given this company's situation.

These are good case studies — and we would like more. Consider this a call to the industry to provide additional case studies, which ANA would then feature on our website here — www.ana.net/principalmedia (where the white paper also lives). Those could be with or without specific attribution to the agency and client.

Email them to [email protected] .

The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.

This article was originally published on MediaPost .

Bill Duggan

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