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ZoomInfo Pricing (2024) – Actual Prices With Full Package Details

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Joe Benjamin

April 3, 2024

ZoomInfo Pricing requires a call with the sales department but we’ve had people share pricing with us. This means you’ll have to calendar a call and go through a discovery process. Pricing for ZoomInfo in 2024 is actually not available on their website which is somewhat understandable. With a starting price of $6,995 it makes sense from the vendor’s point of view to not make their pricing publicly available.

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The cost of ZoomInfo may initially scare you but it is a category leading product for a reason. We recommend scheduling a demo to learn more .

UPDATE : However, that pricing is NO LONGER AVAILABLE . So to answer the popular question of how much does ZoomInfo cost? New ZoomInfo packages start at $14,995 a year with a minimum of a two year agreement. The price goes up slightly if you’re only signing for a year

If you’re looking at ZoomInfo alternative but not ready to make the sizable annual commitment, we would recommend checking out Wiza —an increasingly popular B2B contact database with just as many contacts, plus real-time email address verification and super flexible pricing (including a free trial with 25 credits).

There are also a ton of options and features in each of the four options. Looking at packages, it is obvious that their pricing is not for solo founders or teams with small budgets. Their entry level pricing is significantly more expensive than a lot of the Hunter.io alternatives , even when you compare the enterprise level packages.

UPDATE : There are now three options with multiple features in each package . Professional doesn’t make sense for most companies that are making calls because it lacks mobile numbers. With the shift to remote, mobile numbers are critical.

The product add-ons are very interesting options. Engage is something that would be comparable to a SalesLoft Competitor . It is likely you’ll be able to consolidate your sales tooling with ZoomInfo instead of having various vendors. This means you can likely get a lower price.

Chat is a new product for the website that they’re trying to get adoption for.

Chorus is an acquisition that helps with sales call coaching via AI sales call analysis. This is part of ZoomInfo’s strategy to bundle sales tools. It competes with Gong and has received positive reviews. It may even be useful for sales recruiters when searching for qualified sales candidates.

This ZoomInfo explainer video shows the power of ZoomInfo, which will allow one to understand ZoomInfo’s pricing model and why it costs so much.

ZoomInfo Pricing Explained:

Below is actual pricing from ZoomInfo acquired in September 2021. This includes Professional, Advanced and Elite tiers which is a change from the previous four tiers. What you’ll notice is a major change in the available product add-ons. If you’re wondering what is intent data we have content on that. If you’re looking for a comparison of ZoomInfo vs D&B Hoovers we have that as well.

ZoomInfo is a category leading product for a reason. We recommend scheduling a demo to learn more .

ZoomInfo Pricing Tiers

The pricing below is from 2021 – May 2022 is available below which is similar to 2023 pricing and lower than the 2024 pricing.

Professional = $14,995
Advanced = $24,995
Elite = $39,995

The pricing below is from 2020

Starter = $6,995
Elite = $44,995

Each tier comes with a variety of options. ZoomInfo does require an annual agreement.

Is ZoomInfo Free? Is There a ZoomInfo Free Trial Available? Updated for 2024

Can we get ZoomInfo for free? Or a free trial? These are very common questions. The answer is it is most definitely not free, but ZoomInfo does have a request form on their website in order to make a request for a free trial version of ZoomInfo. Consider using a free trial of ZoomInfo before making the plunge into their paid model.

As for actual pricing, ZoomInfo pricing in 2024 is up somewhat from 2023. One thing to know is that they offer annual contracts but will be open to payments made quarterly. This is not advertised but with a simple ask they’ll offer it.

Often you can get the entry level package for around 7-8K a year.

Most purchases fall in the $10-35K range given the options.

When adding additional packages or offerings like Chorus.ai you can likely negotiate a discount on the cost of ZoomInfo in 2024.

ZoomInfo SalesOs Pricing

A reader has shared their recent 2024 pricing. This is based on a two year contract. If you’re a solo founder it’s not a fit, if you have a a few salespeople the cost is justified if you have a deal size large enough. B2B data is foundational. Adding in tech stack consolidation by bringing in tools like Chorus and Engage could be an add-on, as well as intent data.

ZoomInfo Features Comparison Chart:

Depending on which tier product you sign up for, ZoomInfo has a different level of features for each:

How Much Does ZoomInfo Cost?

The cost of ZoomInfo depends on the package and the number of add ons. There are various options as of May 2022.

Single user Pro Lite: $11,995 – 5,000 credits annually
Professional: $15,995 – Up to 3 users included 5,000 credits/annually
Advanced: $24,995 – Up to 5 users included 10,000 credits annually + 1,000/month/user
Elite: $34,995 – Up to 5 users included

Then you have options you can include like ZoomInfo Engage or Chorus.

Then there are other features available like more data downloads or including additional data topics.

How Much Does ZoomInfo Cost Per Month?

Obviously it depends on what pricing tier you choose, but the average monthly cost of ZoomInfo will like be around $3,000.

ZoomInfo Lite: A Free Version to Test it Out

If you are concerned about the costs of ZoomInfo and its price, have no fear, there is another option: ZoomInfo Lite is a free data and software tool offered by ZoomInfo:

It is a free version of ZoomInfo’s main sales intelligence platform, which normally costs over $30,000 per year .
To access ZoomInfo Lite for free, users must agree to share their business email contacts and email header/signature information with ZoomInfo. This helps ZoomInfo expand its database.
ZoomInfo Lite provides users access to ZoomInfo’s extensive database of business contacts, including names, job titles, company information, email addresses, and phone numbers.
While very comprehensive, ZoomInfo Lite may not be as effective for users outside the US, as the data skews more towards North American contacts. Users in other regions may need to supplement it with other data sources. As such, ZoomInfo costs in the UK, India, and other countries may differ from the US.

If ZoomInfo Pricing Is Too High, Check Out These ZoomInfo Alternatives

Here’s a list of free options if you need to acquire email addresses for free or want to know how to find phone numbers . These will not be as robust as ZoomInfo but they’ll get the job done if you’re looking to run an outbound campaign. If you’re ready to level your outbound game up, you may want to consider SalesLoft competitors that vary in price.

If you’re looking for a full on analysis of ZoomInfo Competitors we broke down a comparison of 12 different alternatives. And here is a vibrant Reddit thread with a discussion on ZoomInfo’s pricing.

Common Questions & Answers about ZoomInfo Costs:

ZoomInfo only offers annual plans. Pricing may start below $10,000 a year which.

Pricing varies based on package and options selected with most packages falling in the $10,000 to $35,000 range.

Basic features focus on contact data and basic company info. Higher plans add progressively more data fields, integrations, news monitoring, org charts, saved searches email plugins, API access and predictive analytics.

Yes, discounted plans for qualifying non-profit entities and academic institutions area offered as Community Edition rates through contacting ZoomInfo’s sales department.

Plans are paid monthly or can be annually, upfront for bigger discounts. Multiple payment options like credit card, PayPal, wire transfer ACH or check options are available.

Most plans target US-centric company data and contacts. Local or international contact data requires custom pricing subject to geographic scope needs and export compliance factors.

Yes, expanded enterprise options such as volume discounts, multi-year contracts, and outcome-based pricing is offered through enterprise sales negotiation.

ZoomInfo Reddit Reviews and Discussion about Pricing & More

Positive reviews.

ZoomInfo is considered the industry standard for accurate and comprehensive business contact data, especially for phone numbers and email addresses.
ZoomInfo’s integrations with CRMs and sales tools make it very useful and efficient for sales teams.
Many sales professionals feel they could not be as effective without access to ZoomInfo’s database, and well worth the price and cost.

Negative Reviews

ZoomInfo pricing and costs can be quite expensive, with prices ranging from $200 to over $7,000 per month.
The data can sometimes be outdated, with contacts having left companies a while ago.

Is ZoomInfo Price Worth the Cost for Small Businesses?

ZoomInfo is widely regarded as having one of the most comprehensive and accurate databases of business contacts, including valuable information like names, job titles, email addresses, and phone numbers – well worth the cost for a ZoomInfo subscription. This can be extremely valuable for small sales and marketing teams looking to efficiently identify and connect with potential customers and make it worth the sum of money required for access.

However, the entry-level pricing for ZoomInfo, starting around $15,000 per year, must be factored into the ROI of a business in terms of projecting value vs revenue. As such the pricing structure also lacks flexibility, with restrictions on credits and users that may not align well with the needs of a smaller organization.

Ultimately the decision will depend on the unique requirements and resources of each individual small business.

Joe Benjamin is the Founder of RevPilots. He has over 12 years of B2B sales and startup experience. His experience runs several categories, including SaaS, Marketplaces, and professional services. His areas of expertise include B2B sales, management, and hiring.

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