mh370 crisis management case study

A Critical Public Relations Approach to Crisis Communication and Management

A Case Study of Malaysia Airlines Flight MH370 Disappearance

• © 2022
• Huabin Wang 0

School of International Studies, Sun Yat-sen University, Zhuhai, China

You can also search for this author in PubMed   Google Scholar

• Provides integrated approach to studying crisis communication and management
• Summarizes the latest study of Malaysia Airlines Flight MH370 disappearance (2014-2018)
• Presents an applicable theoretical framework for analyzing corporate and political communication

Part of the book series: The M.A.K. Halliday Library Functional Linguistics Series (TMAKHLFLS)

1302 Accesses

1 Citations

This is a preview of subscription content, log in via an institution to check access.

Access this book

• Available as EPUB and PDF
• Read on any device
• Instant download
• Own it forever
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

About this book

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.

Similar content being viewed by others

The Politics of Blaming: the Narrative Battle between China and the US over COVID-19

Russian Strategic Communication Towards Europe: Goals, Means and Measures

Al Jazeera: Non-Violence and Peace Journalism

• Malaysia Airlines Flight MH370 disappearance
• Critical public relations
• Crisis communication and management
• Corporate communication
• National crisis

Table of contents (6 chapters)

Front matter, mh370 as a national pr case: controversy and challenges.

Huabin Wang

PR Research on National Crises: National Image and Crisis Response

Theoretical framework, research methodology, and data, crisis framing and image restoration: national media representations of malaysia’s image in the mh370 disappearance, communication practice and institutional power: discursive representations of crisis response in the mh370 disappearance, discussions and implications: discourse and pr practice, back matter, authors and affiliations, about the author.

Dr. Huabin Wang is currently a postdoctoral researcher from School of International Studies, Sun Yat-sen University. He obtained his Ph.D. degree from the Department of English, City University of Hong Kong. His research interests include critical discourse studies, crisis communication, and public relations in general. As a critical discourse analyst, Dr. Wang will spare no effort to promote a critical public relations approach to political and corporate communication studies during his lifelong academic career.

Bibliographic Information

Book Title : A Critical Public Relations Approach to Crisis Communication and Management

Book Subtitle : A Case Study of Malaysia Airlines Flight MH370 Disappearance

Authors : Huabin Wang

Series Title : The M.A.K. Halliday Library Functional Linguistics Series

DOI : https://doi.org/10.1007/978-981-19-6258-5

Publisher : Springer Singapore

eBook Packages : Social Sciences , Social Sciences (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022

Hardcover ISBN : 978-981-19-6257-8 Published: 20 October 2022

Softcover ISBN : 978-981-19-6260-8 Published: 21 October 2023

eBook ISBN : 978-981-19-6258-5 Published: 19 October 2022

Series ISSN : 2198-9869

Series E-ISSN : 2198-9877

Edition Number : 1

Number of Pages : XXI, 223

Number of Illustrations : 4 b/w illustrations, 2 illustrations in colour

Topics : Sociolinguistics , Media and Communication , Intercultural Communication

• Publish with us

Policies and ethics

• Find a journal
• Track your research

Linked e-resources

Table of contents, browse subjects.

• Malaysia Airlines Flight 370 Incident (2014)">(2014)
• Communication in crisis management Case studies.">Case studies.
• Crisis management Public relations">Public relations Public relations > Case studies.">Case studies.
• Malaysia Airlines Flight 370 Incident, 2014.
• Case studies.
• Electronic books.

To read this content please select one of the options below:

Please note you do not have access to teaching notes, flight mh370: how can malaysia deal with it.

Publication date: 17 November 2015

Teaching notes

Subject area.

Crisis management.

Study level/applicability

Graduate and MBA.

Case overview

This case analyzes the event of disappearing flight MH370 belonging to Malaysia Airlines which attracted worldwide attention from a third-party perspective. This case describes clearly the entire process of the crisis, mainly focusing on the decisions made and action taken by the Malaysian Government, and then illustrates the assessment and diagnosis of the crisis.

Expected learning outcomes

This case not only provides a sample for the teaching of strategic and crisis management but also supplies effective guidance for the measures a nation can take regarding a huge crisis.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

• Malaysia Airlines
• Crisis management

Guo, Y. , Deng, S. and Gong, X. (2015), "Flight MH370: How can Malaysia deal with it?", , Vol. 5 No. 7. https://doi.org/10.1108/EEMCS-10-2014-0253

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

You do not currently have access to these teaching notes. Teaching notes are available for teaching faculty at subscribing institutions. Teaching notes accompany case studies with suggested learning objectives, classroom methods and potential assignment questions. They support dynamic classroom discussion to help develop student's analytical skills.

Related articles

We’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

• 2024 Enter here
• 2024 Rules & Dates
• 2024 GWA Judges
• GWA Winners
• GWA Gala 2023
• GWA Gala 2019
• GWA Gala 2018
• GWA Gala 2017
• GWA Gala 2016
• Member Login
• Find a PR Professional
• PR Training
• Further Training
• Member Directory
• PR Definition
• Code of Conduct
• Payment Options
• Renew Membership
• Gold Papers
• Regional Chapters
• Climate Chapter
• Climate Guidelines
• AI Guidelines
• Privacy Policy
• Thought Leadership Essays
• IPRA and the UN
• Charter for Media Transparency
• Thought Leadership Webinars 2024
• Thought Leadership Webinars 2023
• IPRA’s Story
• Associations
• Press Freedom
• Origin of Ethics
• IPRA and the Berlin Wall

ITL #96 Malaysia Airlines’ annus horribilis: crisis management lessons learnt 9 years, 6 months ago

( Comments )

There are five key lessons to be learnt from the two terrible crises that hit Malaysia Airlines in 2014. By Jonathan Hemus.

1. When multiple parties are involved in responding to an incident, a clear understanding of their respective crisis management roles and responsibilities is essential.

2. Be ready, willing and able to communicate quickly, especially via social media, or else rumours will grow and speculative comment will be sourced from third parties to fill the information vacuum.

• Jonathan Hemus

Jonathan Hemus is the managing director of Insignia Communications, a UK-based reputation management consultancy specialising in crisis management. He is a sought after trainer, coach and speaker on crisis and reputation management.

Forward, Post, Comment | #IpraITL

• ← ITL #95 Building corporate reputation: five core elements that must be in balance
• ITL #97 The illusion of shared value: time for a systemic re-think →

Related posts

• Social Media Across Greater China
• Latin American Professionals Look at the Future

Welcome to IPRA

• Aaron E. Boles
• Abigail Levene
• Aco Momcilovic
• Adam Harper
• Adam Rubins
• Advita Patel
• Aedhmar Hynes
• Agustín de Uribe-Salazar
• Akemi Ichise
• Alain Grossbard
• Alain Modoux
• Alan Tyrrell
• Alasdair Townsend
• Alberto Melida
• Alejandro Butler
• Alexander Christov, PhD
• Alia Papageorgiou
• Alice Thomas
• Alison Jefferis
• Alistair McLeish
• Alistair Nicholas
• Alistair Peck
• Allan Biggar
• Allison Slotnick
• Amanda Coleman
• Amanda Glasgow
• Amybel Sánchez de Walther
• Amy Shanler
• Amy Thurlow
• Anders Monrad Rendtorff
• Andrea Anders
• Andrea Cornelli
• Andrea Gissdal
• Andrea Neumann
• Andreas Hammer
• Andres Wittermann
• Andrew Adie
• Andrew Ager
• Andrew Graham
• Andrew Grant
• Andrew Greenlees
• Andrew Griffin
• Andrew Mackay
• Andrew Mckenzie
• Andrew Sedger
• Andy Philpott
• Andy Rowlands
• Angela Jeffrey
• Angela Scaffidi
• Angele Giuliano
• Angeles Moreno
• Angélica Consiglio
• Aniisu K Verghese Ph.D.
• Anja D’Hondt
• Anja Feuerabend
• Anna Krajewska
• Anna Ruth Williams
• Anne Bleeker
• Anne Costello
• Anne Dorte Bach
• Annie Mutamba
• Ann Marie Gothard
• Anthony D’Angelo
• Antonio Rodrigo Sanmartín
• Anton Nebbe
• Archana Jain
• Armand Maris
• Armin Huttenlocher
• Arnaud Pochebonne
• Arthur E.F. Wiese, Jr.
• Arunava Khan
• Arwa Husain
• Ashford Pritchard
• Ashraf Shakah
• Ashwani Singla
• Astrid von Rudloff
• Athena Wang
• Barbara Crowther
• Barbrha Ibáñez
• Bart de Vries
• Benjamin Haslem
• Ben Maynard
• Beth Garcia
• Bidemi Zakariyau
• Bill Margaritis
• Blair Peberdy
• Bob Pickard
• Borja Iglesias
• Bosco Marti
• Brendan Bracken
• Brendon Craigie
• Brian Moriarty
• Bridget Marcou
• Bronwen Andrews
• Bruce Berger
• Bruce Coppa
• Bryan Harris
• Bryan H. Reber
• Burghardt Tenderich
• Burton St. John III
• Camilla Flatt
• Camilla Lercke
• Candice Teo
• Carlo Ennio Stasi
• Carlos A. Mazalán
• Carol Borchert
• Carol Levine
• Carolyn Tieger
• Catherine Arrow
• Ceyda Aydede
• Charlotte Chunawala
• Charlotte West
• Cheryl Krauss
• Cheryl Moore
• Chris Atkins
• Chris Bailey
• Chris Dobson
• Chris Genasi
• Christal P. McIntosh
• Christiaan Prins
• Christian Krpoun
• Christina Forsgård
• Christine L Ammunson
• Christof Ehrhart
• Christophe Ginisty
• Christopher Storck Ph.D
• Christoph Schwartz
• Ciro Dias Reis
• Claire Spencer
• Claire Walker
• Claudia Gioia
• Claudia Macdonald
• Claudia Pritchitt
• Claudia Wittwer
• Claudine Moore
• Colette Ballou
• Colin Shevills
• Courteney Jung
• Crispin Manners
• Daisy Pack, HUNTER
• Dale Fishburn
• Dale Lovell
• Damien Ryan and Lauren Goble
• Daniel Kent
• Daniel Rolle
• Daniel Silberhorn
• Daniel Tisch
• Daniel Verpeaux
• Danijel Koletić
• Daphne Liew
• Dave Heinsch
• Dave Robinson
• David Alexander
• David Amerland
• David Brain
• David Croasdale
• David Eisenstadt
• David Fraser
• David Huerta
• David Ketchum
• David Landis
• David Remund
• David Zucker
• Dean Kruckeberg
• Debbie Hindle
• Deborah Charnes Vallejo
• Deborah Gray
• Deeped Niclas Strandh
• Deepshikha Dharmaraj
• Dejan Verčič and Ansgar Zerfass
• Delia Sieff
• Delphine Jouenne
• Dennis de Cala
• Dennis Landsbert-Noon
• Derrick Pieters
• Dessislava Boshnakova
• Diana Verde Nieto
• Dian Wahlen
• Didier Lagae
• Dilip Cherian
• Dimitri Schildmeijer
• Dionne Clemons
• Djohansyah Saleh
• Dorle Riechert
• Dr. Clāra Ly-Le
• Dr. Dean Kruckeberg
• Dr. Jens Seiffert-Brockmann
• Dr. Joseph A. Brennan
• Dr. Sabine Einwiller
• Dr Sabine Hückmann
• Dr. Simeon Mellalieu
• Duygu Cavdar
• Eike Alexander Kraft
• Eirik Øiestad
• Elaine Cameron
• Elaine Cruikshanks
• Elena Baikaltseva
• Elena Fadeeva
• Eleonora Leone
• Elina Melgin
• Elisabeth Hilsdorf
• Eliza Hazlerigg
• Ellen Gunning
• Ellen Lubell
• [email protected]
• Ellen Raphael
• Emily Teitelbaum
• Emma Johnson
• Emmanuel Goedseels
• Emma Richards
• Erik Jonnaert
• Ernst Primosch
• Esmé Gibbins
• Esther Cobbah
• Eszter Szabo
• Etsuko Tsugihara
• Evadney Campbell
• Eva Sogbanmu
• Evelyn John Holtzhausen
• Faith Senam Ocloo
• Farzana Baduel
• Firas Sleem
• Flavia Bonfá
• Founder & CEO, SlicedBrand
• Francesca Concina
• Franco Giacomozzi
• Francois Baird
• Frank G. Kurzhals
• Frank Ovaitt
• Fraser Hardie
• Gabrielle Gambrell
• Gail S. Thornton
• Garry Lockwood
• Gavin Haycock
• Gene Marbach
• Genevieve Hilton
• George Affleck
• George Allen
• George Flessas
• George Noon
• Georgios Kotsolios
• Georg Lahme
• Gergana Vassileva
• Gerry Griffin
• Gerry McCusker
• Giles Fraser
• Gillian Findlay
• Girish Balachandran
• Giselle Bodie
• Glenn Schloss
• Gordana Bekčić Pješčić
• Gordon Coulter
• Graeme Domm
• Graham Goodkind
• Gregory Cole
• Greg Wright
• Guðjón Heiðar
• Guðjón H Pálsson
• Guillaume Herbette
• Gustavo Averbuj
• Guy Versailles
• Guy Walsingham
• Hannah Patel
• Hansch van der Velden
• Harald Bråthen
• Haroon Sugich
• Harriet Mouchly-Weiss
• Heath Applebaum
• Heather Astbury
• Heather Chambers Knox
• Heather Kernahan
• Heikki Sal-Saller
• Hélène V. Gagnon
• Hemant Batra
• https://www.ipra.org/dashboard/my_cms/itle/add/
• Hubert Wisse
• Ilissa Miller
• Illka Gobius
• Ina Nikolova
• Indira Abidin
• Inge Wallage
• Ingmar de Gooijer
• Inna Alexeeva
• Ivan Jaksic
• Jacek Jakubczyk
• Jackie Cooper
• Jack Pearce
• Jacqueline Purcell
• Jacquie L’Etang
• Jaideep Shergill
• James Crawford
• James Duffy
• James Lakie
• James Lukaszewski
• James Lynch
• James McQueeny
• James Savage
• James Thellusson
• James Weeks
• Jamie X Oliver
• Jane Hammond
• Jane Stabler
• Janet Kabue-Kimani
• Janine Allen
• Jean-Michel Dumont
• Jean-Pierre Beaudoin
• Jeff Chertack
• Jeff Risley
• Jennifer Hardie
• Jennifer Hawkins
• Jennifer Janson
• Jennifer Leppington-Clark
• Jenni Field
• Jenny Hoefliger
• Jens D. Mueller
• Jeremy Galbraith
• Jessica Adelman
• Jessica Van Onselen
• Jim Donaldson
• Joachim Klewes
• Joanna Oosthuizen
• Joanne Kennedy
• Jo Crawshaw
• Joerg Mueller-Duenow.
• Johan Melchior
• Johanna McDowell
• John Bailey
• John Foster
• John Gilfeather
• John Maroon
• John McLaren
• John Russell
• Jonas Jonell
• jonathan Hemus
• Jonathan Sanchez
• Jonathan Shillington
• Jonathan Simnett
• Jonathan Smith
• Jonathan Wilson
• Jonne Ceserani
• Jon van Dongen
• Jorge Acosta
• Jörg Pfannenberg
• José L. Ibarra
• Joshua Van Raalte
• Joshua Van Raalte,
• Juan-Carlos Molleda
• Juan F. Lezama
• Judith Hamblyn
• Judith Moore
• Judith von Gordon
• Julia Cartwright
• Julia Harrison
• Julia Hobsbawm
• Julia Stonogina
• Julia Willoughby
• Julie Atherton
• Julie Exner
• Jutta Lorberg
• Kaija Langenskiöld
• Kara Alaimo Ph.D
• Karena Crerar
• Karen Reina
• Karin Lohitnavy
• Karl G. Rickhamre
• Kate Alexander
• Kate Dobrucki
• Kate Hartley
• Kathy Guillermo
• Kathy Tunheim
• Katie Delahaye Paine
• Katie Spreadbury
• Katrina Nevin-Ridley
• Katy Howell
• Kazuko Kotaki
• Keisuke Maeda
• Kelley Murray Skoloda
• Ken Jacobs, PCC, CPC
• Ken Mandelkern
• Kerrie Finch
• Kerry Sheehan
• Kevin Dorrian
• Kev O’Sullivan
• Khamisi McKenzie
• kimberley Goode
• Kimberly Cohen
• Kim Blanchette
• Kim Kyong-Hae
• Kimon Antypas
• Kiri Sinclair
• Kirk Hazlett
• Koenraad van Hasselt
• Korinna Penndorf
• Kristian Eiberg
• Kristiina Tolvanen
• Kristina Blissett
• Kristy Nicholas
• Krystyna Cap
• Lak Siriwardene
• Lars-Ola Nordqvist
• Laura Evans Manatos
• Laura Hawksworth
• Laura Hindley
• Laura Romain
• Laura Schoen
• Laurence Lee
• Leif Geiger
• Lena Soh-Ng
• Lerato Malimabe
• Leslie Gottlieb
• Libby Howard
• Lisa George
• Lisa Kimmel
• Lis Anderson
• Lisa Vallee-Smith
• Liz Kamaruddin
• Louise O’Brien
• Louise Roberts
• Louise Robertshaw
• Loula Zaklama
• Lucas Bernays
• Luciano Luffarelli
• Luc Missinne
• Lucy Siegel
• Luis Avellaneda Ulloa
• Lukasz Wilczynski
• Lydia Buchtmann
• Lydia Lei Lee
• Lynette Jackson
• Malcolm McDonald
• Malcolm Padley
• Marci Kaminsky
• Marcus Brewster
• Marek Beneš
• Margaret Key
• Maria Gergova
• Mariana Sanz
• Marianne Eisenmann
• Marian Salzman
• Maria Rivas-McMillan
• Maria Speridakos
• Maril MacDonald
• Marina Bolanča
• Mario Ambrosi
• Marjie Hadad
• Mark Crompton
• Mark Herford
• Mark Hunter LaVigne
• Mark Nardone
• Mark Sheehan
• Mark Stephenson
• Mark Tungate
• Markus Berger
• Martina Doherty
• Martin Bostock
• Martin Nunn
• Martin Waxman
• Mary Poliakov
• Mary Poliakova
• Masahiro Makiguchi
• Matthew Jervois
• Matthew Moth
• Matt Juniper
• Matt Kucharski
• Matt McKenna
• Matt Peacock
• Matt Thomas
• Maureen Kline
• Md Abdul Quayyum
• Melanie King
• Melissa Arulappan
• Melody Haller
• Mercedes Córdova
• Meredith L. Eaton
• Michaela Paudler-Debus
• Michael Fineman
• Michael Goodman
• Michael Morley
• Michael Tobias
• Michael T. Schröder
• Michele Kling
• Michelle Hampton
• Michelle Mekky
• Michelle Robertson
• Mike Copland
• Mike Regester
• Mina Jasarevic
• Misako Ohira
• Mitchell Prather
• Mohammed Abed Said El-Astal
• Mohammed A. S. El-Astal (Dr)
• Mohammed El Batta
• Monica Björklund Aksnes
• Monique Hendriks
• Morgan McLintic
• Mylinh Lee Cheung
• Nancy Bacher Long
• Nancy Glick
• Narda Shirley
• Natalie Maule
• Natalie Mina
• Nataliya Popovych
• Natasha Koifman
• Neil Bayley
• Nicholas Barnett
• Nicholas Karides
• Nick Braund
• Nick Colwill
• Nick Cowling
• Nick Seymour
• Nick Sharples
• Nicky James
• Nicole Capper
• Nicole Gorfer
• Nicole Reaney
• Nidal Abou Zaki
• Nigel Heneghan
• Nigel Kennedy
• Nikos Drandakis
• Nitin Mantri
• Nomalungelo Faku
• Norty Cohen
• Núria Vilanova
• Olav Ljosne
• Olga Podoinitsyna
• Ong Hock Chuan
• Ovidia Lim-Rajaram
• Øyvind Ihlen
• Patricia Clough
• Patricia Obozuwa
• Patrik Schober
• Paul Anthony Larmon
• Paula Pedene
• Paul Mylrea
• Paulo Andreoli
• Paul Seaman
• Paul Taaffe
• Paul Wilkinson
• Pavel Melnikov
• Pazanne Le Cour Grandmaison
• Peggy Simcic Brønn
• Pelin Kocaalp
• Pender M. McCarter
• Penny Burgess
• Penny Power
• Percy Dubash
• Perry Yeatman
• Peter Bradley
• Peter Hehir
• Peter Heydenrych
• Peter Månsson
• Peter Mutie
• Peter Parussini
• Peter Sherwin
• Peter Spurway,
• Peter Walker
• Peter Walshe
• Phil Borge-Slavnich
• Phil Carpenter
• Phil Hampton
• Philip Dewhurst
• Philippe Borremans
• Philip Sheppard
• Pia Desai Pasricha
• Piers Finzel
• Piers Schreiber
• Piotr Czarnowski
• Prema Sagar
• Rachana Panda
• Rachel Bell
• Radhika Shapoorjee
• Rafiat Gawat
• Rahaf Badaro
• Rainer Westermann
• Rakhee Lalvani
• Ralf Leinemann
• Ramya Sahasranaman
• Raphaël Mazet
• Rašeljka Maras Juričić
• Rašeljka Maras Jurièiæ
• Rashmi Soni
• Raymond Frenken
• Rebecca Wilson
• Rebecka Blomberg
• Reema Sarin
• Regine le Roux
• Reid Walker
• Rémy Debrant
• Renata Cosby
• Richard Benson
• Richard Brett
• Richard Edelman
• Richard Jukes
• Richard Linning
• Richard Millar
• Richard Northcote
• Richard Tsang
• Richard Waters
• Risë Birnbaum
• Rishi Bhattacharya
• Rita Malikouti
• Rita Marie Devin
• Roberta Graham
• Robert Hastings
• Robert Heldt
• Robert H Holdheim
• Robert Phillips
• Robert W. Grupp
• Rob Faulkner
• Rob Shimmin
• Robyn de Villier
• Robyn Sefiani
• Rochelle Ford
• Rodney Gray
• Rodolfo Oliveira
• Roger Darashah
• Roger Darnell
• Roger Frizzell
• Roma Balwani
• Romeo P. Virtusio
• Ronald Mincheff
• Ronke Lawal
• Ronnie Simpson
• Ronn Torossian
• Rosa María Torres Valdés
• Ruxandra Catalina Dorobeti
• Saada Hammad
• Sabine Raabe
• Sally Maier-Yip
• Salvador da Cunha
• Samantha Watt.
• Sandra Macleod
• Sandra Sinicco
• Sandra Wills Hannon
• Sarah Milner
• Sarah Robarts
• Sara Render
• Saskia Stolper
• Sconaid McGeachin
• Scott Bowers
• Scott White
• Scott Wilson
• Sean O’Neill
• Seçkin Çetin
• Seema Ahuja
• Senjam Raj Sekhar
• Serda Evren
• Sergi Guillot
• Serra Görpe
• Shannon A. Bowen, PhD
• Sharif D. Rangnekar
• Sharmistha Ghosh.
• Sheena Thomson
• Sheila McLean
• Shravani Dang
• Siddhartha Mukherjee
• Sietse Pots
• Sigrid de Vries
• Silvia Cambié
• Silvia Pendás de Cassina
• Simon Coughlin
• Simon Lewis
• Simon Lloyd
• Simon Poulter
• Simon Quarendon
• Simon Sproule,
• Simon Warne
• Skye Lambley
• Smitha Virik
• Sofia Heidenberg
• Sonya H. Soutus
• Sonya Madeira Stamp
• Stacey Jones
• Stacie Nevadomski Berdan
• Starr Million Baker
• Stefan Rollnick
• Stella Wink
• Stéphane Guerry
• Stephanie Rudnick
• Stephen Dupont
• Stephen Elliott
• Stephen Waddington
• Steve Drake
• Steve Harris
• Steve Hoddinott
• Steve Howell
• Steven Yong
• Stuart Maister
• Stuart Neil
• Stuart Smith
• Stuart Thomson
• Stuart Zakim
• Sukanti Ghosh
• Suki Thompson
• Sunity Maharaj
• Susanna Simpson
• Suzanne Ffolkes
• Svetlana Stavreva
• Takashi Inoue
• Tamara Peæareviæ Sušanj
• Tara Rogers
• Tarek Lasheen
• Tasos Pagakis
• Tatevik Simonyan
• Teodoro “Junie” S. Del Mundo, Jr
• Thebe Ikalafeng
• Thomas J. Madden
• Tiffany Guarnaccia
• Till Achinger
• Tim Gingrich
• Tim Newbold
• Timo Hillbrecht
• Tim Phillips
• Tim Skelton-Smith
• Tina McCorkindale, Ph.D., APR
• Tokunboh George-Taylor
• Tolulope Aribisala
• Toni Muzi Falconi
• Tony Burgess-Webb
• Tony Jaques
• Tony Jewell
• Tony Langham
• Tony Rasman
• Trevor Gorin
• Trevor Morris
• Trey Watkins
• Tuhina Pandey
• Ulrich Gartner
• Ulrich Porwollik
• Valéria Café
• Valerie Di Maria
• Valerie Harding
• Valerie Pinto
• Varghese M Thomas
• Varsha Marathe
• Veronica Sharp
• Veronique Ferjou
• Vicky Robinson
• Victoria Brown
• Victoria Osorio
• Vincent Magwenya
• Vivian Kobeh
• Vivian Lines
• Vivien Hepworth
• Walter Nessi
• Warrick Hazeldine
• Wilfried Remans
• William Moss
• Yang-May Ooi
• Yvette Sterbenk
• Zeynep Özbil
• Zhenya Pankratieva
• Zsofia Balatoni

Follow IPRA:

BOOK PROMOTION You don’t have to look bad in bad times. Malaysia’s media management went haywire when MH370 went missing on March 8, 2014 on a flight from Kuala Lumpur to Beijing.

Malaysia’s lack of planning, preparation and practice in a crisis especially when facing the media exposed weaknesses in conveying MH370’s key messages. The first book to chronicle a candid Malaysian perspective, ‘Flying Through Crisis: MH370 Lessons in Crisis Communications’ analyses the media relations and public communications from the key players.

Mistakes in crisis management were visible as it showed up that most Malaysian officials were seen trying to learn ‘on the job,’ as audiences around the world witnessed the media circus in the early days. According to the two authors, with their 60-years’ combined experience, the officials learned rapidly and improved dramatically as time went on but the initial mistakes were difficult to recover from.

International crisis consultant Dr David Kirkham and journalist, media coach and TV producer for local and foreign TV networks, M Krishnamoorthy disclose the lack of training and prior practice in their new book.

The two authors spent a year researching the subject and have written eyewitness accounts reinforced with case studies of international and Malaysian journalists reporting on radio, television, newspapers and juxtaposed against the role of the social media vis a vis the mainstream media.

Worst still was rumours, news speculation and misleading reports hit headlines as there was a lack of proper news dissemination at the daily press conference. In such a scenario, for CNN and many other news networks no theory is too cuckoo for prime time, Los Angeles Times reported.

Crisis management and especially communications during a crisis are fiendishly difficult, according to the authors. “There can be no substitute for planning, preparation and training reinforced by practice and yet more practice before a crisis. Crisis management is so challenging that it cannot be learned in a couple of workshops,” said Dr Kirkham.

Krishnamoorthy observed, “The key players have recognized that the communications response has not been ideal and they have been candid and mature enough to say so publicly, including the director-general of the Department of Civil Aviation and the prime minister amongst others.” Prime Minister Najib Abdul Razak admitted that the government was so focused “on trying to find the aircraft that we did not prioritise our communications.”

The authors admitted that it was exceedingly difficult to narrate the cases and episodes of media flip flops in press conferences whilst attempting to retain a balanced objectivity. “We have had no access to the private meetings in the government departments nor do we know about the discussions in the Malaysia Airlines crisis team and we have not speculated about these discussions,” explained Krishnamoorthy.

Dr Kirkham noted in his insights on MH370 that the book emphasises learning from crisis, as the responses to the second unbelievable tragedy of MH17 demonstrated. “Dynamic strategies are introduced as a framework for planning by crisis teams. We believe we have provided practical and proven techniques and processes to assist those facing a crisis.”

Krishnamoorthy said, “No one is perfect. To err is human. It is in this spirit that we can improve our crisis management skills. We have based this book on evidence but all that evidence is public domain material.

Explaining the purpose of writing the book, he added, “We hope this book will be helpful to senior management, corporate communications staff in the private and public sector. It will also be invaluable for college and university students studying journalism, communications and management.”

Double disaster

Unbelievably and tragically, Malaysia Airlines suffered a double disaster with MH370 first and MH17 about four months later. Flight MH370 disappeared and Flight MH17 was lost with all passengers and crew over Ukraine.

Krishnamoorthy, a veteran journalist, covered both the disasters working for more than two months with the international media. He captured the moments of family’s grief, leaders who performed poorly in front of 300 over international journalists and how Malaysians coped with the double whammy (MH370 & MH17).

Now, Krishnamoorthy has captured the memorable moments on how Malaysian CEOs and heads of government departments fared in managing the media, rightly or wrongly.

This is a must-read book for CEOs and leaders even in the public sector to grasp the accumulated 60 year knowledge and experience of crisis communications expert and journalists.

Whilst this book addresses what remains one of the 21st Century’s greatest mysteries with the loss of MH370 on March 8, 2014, the second tragedy affords a unique opportunity to compare the communications responses to both crises.

The authors have been able to add to the original manuscript a chapter on learning from crisis. In addition, the future of Malaysia Airlines was placed in greater jeopardy by the second aircraft loss and so the chapter reviewing the crisis impacts has been updated.

The book is an extended case study in public and media communications during a crisis. The first hundred days of what may be many more are covered here. The book does not speculate over the final resting place of Malaysian Airlines flight MH370 nor does it seek to explain why the Boeing 777 disappeared. What it does do is provide sound and entirely practical advice on how to handle communications in a complex and long-running crisis.

The book emphasises learning from the crisis by concentrating both on those things which went well and those which did not. People learn more from doing things right and wrong. It is a handbook for CEOs, professional crisis communicators and university students studying communications. It does not peddle platitudes nor does it over-theorise. But it does tell you how to do it.

Please join the Malaysiakini WhatsApp Channel to get the latest news and views that matter.

Scientists Propose Sea Explosions To Locate Final Resting Place Of Missing Malaysian MH370 Flight: Study

T he mystery behind the disappearance of Malaysia Airlines flight MH370 remains unsolved even after a decade. However, scientists have proposed a new method to locate the plane’s final resting place using ‘controlled underwater explosions.’

A new study led by researchers at Cardiff University in the UK, published in Scientific Reports , recommend that authorities conduct controlled underwater explosions along the 7th arc and monitor the resulting signals at hydroacoustic stations in the surrounding area.

The findings suggest that signals picked up by underwater microphones could be crucial for locating aircraft like MH370 when they crash into the ocean.

“Our analysis shows clear pressure signals from previous aircraft crashes were detected on hydrophones, even at distances exceeding 3,000km. In the case of MH370, official investigations concluded the aircraft must have crashed near the 7th arc — the point at which the last communication between the plane and INMERSAT occurred,” explained Dr Usama Kadri, a Reader at Cardiff University’s School of Mathematics, to The Sun.

“The main search area at the 7th arc lies less than 2,000km away from the hydroacoustic station at Cape Leeuwin, Australia, with no impediments to filter out the signal. However, within the time frame and location suggested by the official search, only a single, relatively weak signal was identified,” Kadri added.

Malaysia Airlines flight 370, a Boeing 777, disappeared from radar screens on 8 March 2014 while en route from Kuala Lumpur to Beijing. Despite the largest search in aviation history, the plane and the whereabouts of the 239 people on board, including passengers and crew, remain unknown. The search operation was suspended in January 2017.

The report states that the research will focus on the Southern Indian Ocean, believed to be associated with the final stage of the journey. The study will search for signals generated near the 7th arc, following official search recommendations.

Additionally, data from the disappearance stage of the flight, particularly around the time of the last communication in the Gulf of Thailand, will be analysed for any unusual signals.

For this study, a comprehensive analysis was undertaken of 100 hours of data identified as having the potential to contain acoustic signatures of aircraft crashing into the sea. Ten historical aircraft accidents in open sea locations were selected for this analysis.

Stay informed with the Iranian President News Latest Updates. .

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

THE ROLES OF PUBLIC RELATIONS AND DIGITAL MEDIA IN CRISIS COMMUNICATION MANAGEMENT OF MALAYSIAN AIRLINES FLIGHT MH370

Related Papers

Zatulbarakah Abididdar

SHS Web of Conferences

Mus Chairil Samani

Leon Lewis Jr.

Crisis communications play a critical role in crisis management and emergency response. Due to current events involving such incidents as terrorist attacks, mass shootings, chemical facility accidents, etc., the application of effective crisis communication is of dire importance in protecting an organization from reputational damage while simultaneously addressing the concerns of the public. Serving as an effective crisis communication strategy, Coombs’ Situational Crisis Communication Theory (SCCT) attempts to resolve the issues which emerge as a result of a given crisis. In this analysis of crisis communication and management, the role of SCCT as a communications strategy for Public Information Officers (PIOs) within the emergency response team will be examined. In understanding how to implement SCCT into this component of the crisis management continuum, PIOs will gain an invaluable public relations tool by which to address the media and public in crisis situations.

Journal of Logistics, Informatics and Service Science

Stavros Kalogiannidis

Mass media was one of the most significant ways of networking in the information age. Thanks to universal access to the internet, the mass media plays an important part in fostering political unity and reshaping popular opinion. Crisis, in all of its manifestations, is an inextricable part of humanity's life, and its diversity is growing all the time. During times of crisis, the media plays a critical part in disseminating information and making people aware of the situation. The media has the ability to calm the public and inspire them to take constructive steps, or it can terrorize the public and cause havoc. This is a crosssectional survey-based applied research project. The statistical population consisted of residents of Kozani city and simple random sampling technique was used to select 300 residents for further investigation. A questionnaire created by the researcher was used to gather data. Descriptive, correlational and regression analysis were used to analyses the study variables. According to the results, the news media plays a significant and constructive role in reporting events concerning mitigation and recovery from a crisis, in addition, the majority of respondents prefer to watch the incident's headlines before the news from emergency zones returns to normal. According to the findings, crisis managers should think about the kind of newspaper they'll use when packaging crisis material. Furthermore, crisis coordination is supported by print media management techniques for core audiences. Similarly, factual emergency analysis of the print media continues to create confidence in the public domain for the press, and facilitates crisis coordination. As a result, crisis management must study the history of a catastrophe before communicating; they must raise questions like "why," "how," and "what happened before" in order to examine the present scenario for crisis reduction.

Global Media Journal: Canadian Edition

Agnes Lando

Many corporations have a Crisis Management Plan (CMP), which is designed to handle crises. These plans may include crisis response drills, evacuation plans, and standby machines/generators. However, when it comes to communication during a crisis, many organizations are ill-prepared because they lack a Crisis Communication Plan (CCP). Following the September 21, 2013 attack on the Westgate Mall in Nairobi, the public's praises for the security forces swiftly degenerated into blame, insults, and expressions of betrayal. The government seemed unprepared. There was no clearly spelt out CCP detailing what and when to release information, as well as who and how to make the release. Hence, every step the government took to give updates about the attack and what it was doing to secure the mall and save people was challenged by the media and the public. The lack of a CCP was evident in the presentation of several spokespersons by the authorities, double talk, conflicting messages, and un...

Jumoke Akinwa

Aphiwe Zibi

The International Journal of Humanities & Social Studies

Yartey Darlynton

IEEE Transactions on Professional Communication

Susan Youngblood

RELATED PAPERS

nelson alzate

Alan Osborn

Internal Medicine

Mahmood Saad

Elisângela de Oliveira

Elena Erosheva

Microscopy and Microanalysis

International Journal of Heat and Mass Transfer

Andrei Chorny

Journal of Pharmacy and Pharmacology

Samba Ibrahim Diop

Hades Hades

Sustainability

Yu Min Chen

Annals of the Royal College of Surgeons of England

Patrick Bradley

Fabrício Barretto

KnE Life Sciences

Nia Rossiana

Pierluigi Piovanelli

Henry Shinefield

Biomacromolecules

njjfr hggtgrf

International Journal of Applied Psychoanalytic Studies

Heribert Blass

Francisco Beitia

Northern Clinics of Istanbul

Afitap Icagasioglu

Journal of Agricultural Sciences – Sri Lanka

Richmond Edugbo

真实可查伦敦商学院毕业证 lbs毕业证学位证书范本续费收据原版一模一样

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024