Literature Review on Coca-Cola: HRM, Marketing and Branding
Literature Review. Coca Cola is currently the largest beverage company in the world having the widest spread of consumers, over 200 countries with nearly two billion servings per day. This huge network incorporates nearly one hundred and forty thousand company associates to distribute this huge amount of drink. It is important to note that we ...
PDF Analysis of Coca Cola Company's Global Marketing Strategy: Literature
30,000 people worldwide. Coca Cola is one of the most popular companies in the world. Coca-Cola products are now available throughout the world and have become a favorite drink in the soft drink sector. Coca-Cola beverage company It is a popular business, affordable products, with a strong foothold in many countries (Vrontis & Sharp,
Case Analysis of Coca-Cola's Sustainability
The Coca-Cola brand represents the most successful product in commercial history and the outstanding people who make such a great product. ... A comprehensive review of the relevant literature was ...
PDF The power of brand storytelling: A case study of Coca-Cola on building
Literature Review . 2.1 Brand Identity . Brand identity refers to the unique set of associations, beliefs, and perceptions that consumers have about a brand. ... Coca-Cola's brand storytelling is characterized by several key elements that contribute to its success: a) Authenticity:Coca-Cola's brand narrative is deeply
Comparative Analysis of Advertisement Strategies used by Coca-Cola and
This research conducts an extensive literature assessment of the advertising methods of prominent soft drink brands Coca-Cola and Pepsi in the fi ercely competitive beverage market.
The Brand Impact on Culture: Case of Coca Cola Cultural ...
The study found that the culture and brand factors were effects on customer perceived value which was explained by (R 2 Adj. = 78.5%), While, the whole model was effective by Coca-Cola cultural issues with (R 2 Adj. = 80.9%). Further, culture has a significant effect on firm performance. Results of examination help companies to realize the ...
Strategic Management Theory & Processes in the Soft Drink sector
A thorough literature review pertaining to Coca-Cola's OD configuration enabled the researcher to identify the constituents of the company's decentralized model, its execution prowess in adjusting to market variations, and how it all enables the firm to stimulate protracted sustainability. The external context was then comprehensively evaluated ...
Supply Chain Resilience and Risk Management Five-Year Strategy Review
Abstract. This paper examines Coca-Cola's supply chain resilience and risk management strategies over the past five years (2017-2021). Through a detailed analysis of the company's strategic initiatives, performance metrics, and industry positioning, we assess the effectiveness of its approaches to mitigating supply chain risks and enhancing operational resilience.
PDF The Coca Cola Brand and Sustainability
This exploratory paper looks to provide a review of the sustainability themes that have been embedded into the Coca Cola brand and offers some reflections on the relationship between sustainability and branding. The paper begins with an outline of the main characteristics of sustainability and a brief pen picture of The Coca Cola Company. The
Case Analysis of Coca-Cola's Sustainability
This paper analyzes Coca-Cola's sustainability status and efforts based on three models: the Triple Bottom Line, the Phrase Model and Carroll's Pyramid. Sustainability is a globally common concern, and Coca-Cola is actively involved by integrating sustainability into its corporate strategy. This paper lists and analyzes various ways Coca-Cola has contributed to sustainability, both inside ...
Extracting Coca-Cola: An Environmental History
A charismatic soda and the branding to match, Coca-Cola is more than just a beverage. Today, the Coca-Cola Company is one of the largest food and beverage corporations, reporting nearly $10 billion in profits in 2023.But, as historian Bartow J. Elmore argues in a 2013 article in Enterprise & Society, the company and its signature product's rise to dominance from its relatively humble origins ...
PDF Strategies used by the soft drink industry to grow and sustain sales: a
case-study of The Coca-Cola Company in East Asia Oliver Huse,1 Erica Reeve,1 Colin Bell,1 Gary Sacks,1 Phillip Baker,2 Benjamin Wood,1 Kathryn Backholer1 Original research To cite: Huse O, Reeve E, Bell C, et al. Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia. BMJ Global ...
PDF Analysis of Coca-cola's Characteristics and Financial Indicators
Keywords: Coca-Cola; SWOT; Fundamental Analysis; Ratio. 1. Introduction 1.1 Background Coca-Cola is the world's largest beverage company. It is one of the world's top 500 enterprises, with a market share of 48% of the global market. Coca-Cola was founded in 1886. At the beginning, Coca-Cola only sold in drugstores with very low profit.
PDF Microsoft Word
Coca-Cola has an estimated worth of $83.8 billion - more than Budweiser, Subway, PepsiCo, and KFC combined (O'Reilly, 2015). It is the most widely distributed product, and is ... Literature Review This section will review prior literature on general market entry strategies in emerging economies, and current theories on how both formal and ...
Research on Emotional Marketing Based on the Case Study of Coca-Cola
Based on a systematic review and analysis of existing literature, such as an understanding of the classification of different emotions and why different emotions can elicit different responses, etc. In this paper, the Coca-Cola case study will be analyzed to illustrate specifically how emotions affect consumers' judgment and willingness to ...
Coca Cola: A study on the marketing strategies for ...
Abstract. Started In 1886, as a small patented medicine company based in Atlanta, USA, to the world's largest soft drink manufacturer. Coca-Cola with its rich history and legacy of over a decade ...
Literature Review of Coca Cola Company
According to Huddleston (2019), The Coca Cola Company changed the classic recipe to produce a much sweeter taste in an effort to improve sales and cope with its biggest competitor, Pepsi. However, it backlashed against them when consumers hated it and caused the company to lose $34 million (Collins 1995).
PDF Coca Cola: A study on the marketing strategies
Coca Cola has come a long way using aggressive mass marketing strategies being the pioneers in the field of adaptive marketing or marketing with accordance to the consumer behavioural trends is what built a strong brand image for coca cola especially in the Asian markets. Coca Cola is the one brand which is recognized by everyone around the globe.
(PDF) Comparative Analysis of Effectiveness of Coca-Cola Integrated
This research study is unique in measuring the comparative effectiveness of IMC tools used by Coca Cola. To achieve this purpose, a set of hypotheses were focused on comparison between IMC tools. To answer the hypotheses, a review of literature related to IMC was conducted, resulting in a conceptual framework.
Analysis on the Success of Coca-Cola Marketing Strategy
Nowadays, Coca-Cola could be found in every corner of the world. No matter you are in the most bustling city or a remote village, there must be a Coca-Cola vending machine near by your house. In 1998, the brand value of Coca-Cola reached 83.845 billion US dollars, ranking first in the world for three consecutive years. This paper reports a longitudinal study on the factors of successful Coca ...
The CEO of Coca-Cola on Using the Company's Scale for Good
Muhtar Kent, the Chairman of the Board and CEO of Coca-Cola since 2009, talks about how the beverage company is imbedding sustainability into its business. ... Harvard Business Review;
(PDF) Analyzing Business Ethics in International Markets ...
matic Literature Review (SLR) is used to process secondary English-language . sources from 2017 on ward. ... Coca-Cola produces the most plastic in Mexico, roughly 75,000 metric .
PDF A Study on Customer Satisfation Towards Coco Cola Products With ...
The Coca-Cola Company is the largest drink company in the world, serving customers from more than 200 countries with over 500 different brands. Although it is ... REVIEW OF LITERATURE In his article "An Analysis of Consumer Behaviour - A Case Study of Soft Drinks" done in
Nutrients
We also review current usage of the NOVA food classification system in randomized controlled trials and observational studies and how its implementation effects UPF research. ... Additional relevant publications were found in the citations of the articles found in our literature search. ... soda Coca-Cola was ultra-processed, caffeinated, and ...
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Literature Review. Coca Cola is currently the largest beverage company in the world having the widest spread of consumers, over 200 countries with nearly two billion servings per day. This huge network incorporates nearly one hundred and forty thousand company associates to distribute this huge amount of drink. It is important to note that we ...
30,000 people worldwide. Coca Cola is one of the most popular companies in the world. Coca-Cola products are now available throughout the world and have become a favorite drink in the soft drink sector. Coca-Cola beverage company It is a popular business, affordable products, with a strong foothold in many countries (Vrontis & Sharp,
The Coca-Cola brand represents the most successful product in commercial history and the outstanding people who make such a great product. ... A comprehensive review of the relevant literature was ...
Literature Review . 2.1 Brand Identity . Brand identity refers to the unique set of associations, beliefs, and perceptions that consumers have about a brand. ... Coca-Cola's brand storytelling is characterized by several key elements that contribute to its success: a) Authenticity:Coca-Cola's brand narrative is deeply
This research conducts an extensive literature assessment of the advertising methods of prominent soft drink brands Coca-Cola and Pepsi in the fi ercely competitive beverage market.
The study found that the culture and brand factors were effects on customer perceived value which was explained by (R 2 Adj. = 78.5%), While, the whole model was effective by Coca-Cola cultural issues with (R 2 Adj. = 80.9%). Further, culture has a significant effect on firm performance. Results of examination help companies to realize the ...
A thorough literature review pertaining to Coca-Cola's OD configuration enabled the researcher to identify the constituents of the company's decentralized model, its execution prowess in adjusting to market variations, and how it all enables the firm to stimulate protracted sustainability. The external context was then comprehensively evaluated ...
Abstract. This paper examines Coca-Cola's supply chain resilience and risk management strategies over the past five years (2017-2021). Through a detailed analysis of the company's strategic initiatives, performance metrics, and industry positioning, we assess the effectiveness of its approaches to mitigating supply chain risks and enhancing operational resilience.
This exploratory paper looks to provide a review of the sustainability themes that have been embedded into the Coca Cola brand and offers some reflections on the relationship between sustainability and branding. The paper begins with an outline of the main characteristics of sustainability and a brief pen picture of The Coca Cola Company. The
This paper analyzes Coca-Cola's sustainability status and efforts based on three models: the Triple Bottom Line, the Phrase Model and Carroll's Pyramid. Sustainability is a globally common concern, and Coca-Cola is actively involved by integrating sustainability into its corporate strategy. This paper lists and analyzes various ways Coca-Cola has contributed to sustainability, both inside ...
A charismatic soda and the branding to match, Coca-Cola is more than just a beverage. Today, the Coca-Cola Company is one of the largest food and beverage corporations, reporting nearly $10 billion in profits in 2023.But, as historian Bartow J. Elmore argues in a 2013 article in Enterprise & Society, the company and its signature product's rise to dominance from its relatively humble origins ...
case-study of The Coca-Cola Company in East Asia Oliver Huse,1 Erica Reeve,1 Colin Bell,1 Gary Sacks,1 Phillip Baker,2 Benjamin Wood,1 Kathryn Backholer1 Original research To cite: Huse O, Reeve E, Bell C, et al. Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia. BMJ Global ...
Keywords: Coca-Cola; SWOT; Fundamental Analysis; Ratio. 1. Introduction 1.1 Background Coca-Cola is the world's largest beverage company. It is one of the world's top 500 enterprises, with a market share of 48% of the global market. Coca-Cola was founded in 1886. At the beginning, Coca-Cola only sold in drugstores with very low profit.
Coca-Cola has an estimated worth of $83.8 billion - more than Budweiser, Subway, PepsiCo, and KFC combined (O'Reilly, 2015). It is the most widely distributed product, and is ... Literature Review This section will review prior literature on general market entry strategies in emerging economies, and current theories on how both formal and ...
Based on a systematic review and analysis of existing literature, such as an understanding of the classification of different emotions and why different emotions can elicit different responses, etc. In this paper, the Coca-Cola case study will be analyzed to illustrate specifically how emotions affect consumers' judgment and willingness to ...
Abstract. Started In 1886, as a small patented medicine company based in Atlanta, USA, to the world's largest soft drink manufacturer. Coca-Cola with its rich history and legacy of over a decade ...
According to Huddleston (2019), The Coca Cola Company changed the classic recipe to produce a much sweeter taste in an effort to improve sales and cope with its biggest competitor, Pepsi. However, it backlashed against them when consumers hated it and caused the company to lose $34 million (Collins 1995).
Coca Cola has come a long way using aggressive mass marketing strategies being the pioneers in the field of adaptive marketing or marketing with accordance to the consumer behavioural trends is what built a strong brand image for coca cola especially in the Asian markets. Coca Cola is the one brand which is recognized by everyone around the globe.
This research study is unique in measuring the comparative effectiveness of IMC tools used by Coca Cola. To achieve this purpose, a set of hypotheses were focused on comparison between IMC tools. To answer the hypotheses, a review of literature related to IMC was conducted, resulting in a conceptual framework.
Nowadays, Coca-Cola could be found in every corner of the world. No matter you are in the most bustling city or a remote village, there must be a Coca-Cola vending machine near by your house. In 1998, the brand value of Coca-Cola reached 83.845 billion US dollars, ranking first in the world for three consecutive years. This paper reports a longitudinal study on the factors of successful Coca ...
Muhtar Kent, the Chairman of the Board and CEO of Coca-Cola since 2009, talks about how the beverage company is imbedding sustainability into its business. ... Harvard Business Review;
matic Literature Review (SLR) is used to process secondary English-language . sources from 2017 on ward. ... Coca-Cola produces the most plastic in Mexico, roughly 75,000 metric .
The Coca-Cola Company is the largest drink company in the world, serving customers from more than 200 countries with over 500 different brands. Although it is ... REVIEW OF LITERATURE In his article "An Analysis of Consumer Behaviour - A Case Study of Soft Drinks" done in
We also review current usage of the NOVA food classification system in randomized controlled trials and observational studies and how its implementation effects UPF research. ... Additional relevant publications were found in the citations of the articles found in our literature search. ... soda Coca-Cola was ultra-processed, caffeinated, and ...