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How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

• Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
• Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

• Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
• Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

• Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
• Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
• Background/Context: Offer relevant background information and context to help the readers understand the situation.
• Objectives/Goals: Clearly state the objectives or goals of your proposal.
• Methodology/Approach: Describe the approach or methodology you will use to address the problem.
• Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
• Budget/Resources: Specify the financial and other resources required to implement your proposal.
• Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
• Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

• Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
• Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
• Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
• State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
• Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
• Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
• Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
• Recap the main points: Summarize the key points you’ve discussed in the proposal.
• Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
• Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

• Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
• Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
• Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

• Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
• Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

• Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
• Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
• Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
• Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
• Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

• Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

• Make any final revisions based on the feedback received.
• Ensure that all required sections, attachments, and documentation are included.
• Double-check for any formatting, grammar, or spelling errors.
• Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

• Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

•  Provide a concise overview of your proposal, highlighting the key points and objectives.
• Summarize the problem, proposed solution, and anticipated benefits.
• Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

• State the problem or issue you are addressing and its significance.
• Provide background information to help the reader understand the context and importance of the problem.
• Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

• Describe the problem in detail, highlighting its impact and consequences.
• Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

• Explain your proposed solution or project in a clear and detailed manner.
• Describe how your solution addresses the problem and why it is the most effective approach.
• Include information on the methods, strategies, or activities you will undertake to implement your solution.
• Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

• Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
• Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
• Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

• Explain how you will measure the success or effectiveness of your proposal.
• Identify specific metrics, indicators, or evaluation methods that will be used.
• Describe how you will track progress, gather feedback, and make adjustments as needed.
• Present a detailed budget that outlines the financial resources required for your proposal.
• Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
• Provide a justification for each item in the budget.

9. Conclusion:

•  Summarize the main points of your proposal.
•  Reiterate the benefits and positive outcomes of implementing your proposal.
• Emphasize the value and impact it will have on the organization or community.

10. Appendices:

• Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
•  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Reference management. Clean and simple.

How to write a research proposal

What is a research proposal?

What is the purpose of a research proposal , how long should a research proposal be, what should be included in a research proposal, 1. the title page, 2. introduction, 3. literature review, 4. research design, 5. implications, 6. reference list, frequently asked questions about writing a research proposal, related articles.

If you’re in higher education, the term “research proposal” is something you’re likely to be familiar with. But what is it, exactly? You’ll normally come across the need to prepare a research proposal when you’re looking to secure Ph.D. funding.

When you’re trying to find someone to fund your Ph.D. research, a research proposal is essentially your “pitch.”

A research proposal is a concise and coherent summary of your proposed research.

You’ll need to set out the issues that are central to the topic area and how you intend to address them with your research. To do this, you’ll need to give the following:

• an outline of the general area of study within which your research falls
• an overview of how much is currently known about the topic
• a literature review that covers the recent scholarly debate or conversation around the topic

➡️  What is a literature review? Learn more in our guide.

Essentially, you are trying to persuade your institution that you and your project are worth investing their time and money into.

It is the opportunity for you to demonstrate that you have the aptitude for this level of research by showing that you can articulate complex ideas:

It also helps you to find the right supervisor to oversee your research. When you’re writing your research proposal, you should always have this in the back of your mind.

This is the document that potential supervisors will use in determining the legitimacy of your research and, consequently, whether they will invest in you or not. It is therefore incredibly important that you spend some time on getting it right.

Tip: While there may not always be length requirements for research proposals, you should strive to cover everything you need to in a concise way.

If your research proposal is for a bachelor’s or master’s degree, it may only be a few pages long. For a Ph.D., a proposal could be a pretty long document that spans a few dozen pages.

➡️ Research proposals are similar to grant proposals. Learn how to write a grant proposal in our guide.

When you’re writing your proposal, keep in mind its purpose and why you’re writing it. It, therefore, needs to clearly explain the relevance of your research and its context with other discussions on the topic. You need to then explain what approach you will take and why it is feasible.

Generally, your structure should look something like this:

• Introduction
• Literature Review
• Research Design
• Implications

If you follow this structure, you’ll have a comprehensive and coherent proposal that looks and feels professional, without missing out on anything important. We’ll take a deep dive into each of these areas one by one next.

The title page might vary slightly per your area of study but, as a general point, your title page should contain the following:

• The proposed title of your project
• Your supervisor’s name
• The name of your institution and your particular department

Tip: Keep in mind any departmental or institutional guidelines for a research proposal title page. Also, your supervisor may ask for specific details to be added to the page.

The introduction is crucial   to your research proposal as it is your first opportunity to hook the reader in. A good introduction section will introduce your project and its relevance to the field of study.

You’ll want to use this space to demonstrate that you have carefully thought about how to present your project as interesting, original, and important research. A good place to start is by introducing the context of your research problem.

Think about answering these questions:

• What is it you want to research and why?
• How does this research relate to the respective field?
• How much is already known about this area?
• Who might find this research interesting?
• What are the key questions you aim to answer with your research?
• What will the findings of this project add to the topic area?

Your introduction aims to set yourself off on a great footing and illustrate to the reader that you are an expert in your field and that your project has a solid foundation in existing knowledge and theory.

The literature review section answers the question who else is talking about your proposed research topic.

You want to demonstrate that your research will contribute to conversations around the topic and that it will sit happily amongst experts in the field.

➡️ Read more about how to write a literature review .

There are lots of ways you can find relevant information for your literature review, including:

• Research relevant academic sources such as books and journals to find similar conversations around the topic.
• Read through abstracts and bibliographies of your academic sources to look for relevance and further additional resources without delving too deep into articles that are possibly not relevant to you.
• Watch out for heavily-cited works . This should help you to identify authoritative work that you need to read and document.
• Look for any research gaps , trends and patterns, common themes, debates, and contradictions.
• Consider any seminal studies on the topic area as it is likely anticipated that you will address these in your research proposal.

This is where you get down to the real meat of your research proposal. It should be a discussion about the overall approach you plan on taking, and the practical steps you’ll follow in answering the research questions you’ve posed.

So what should you discuss here? Some of the key things you will need to discuss at this point are:

• What form will your research take? Is it qualitative/quantitative/mixed? Will your research be primary or secondary?
• What sources will you use? Who or what will you be studying as part of your research.
• Document your research method. How are you practically going to carry out your research? What tools will you need? What procedures will you use?
• Any practicality issues you foresee. Do you think there will be any obstacles to your anticipated timescale? What resources will you require in carrying out your research?

Your research design should also discuss the potential implications of your research. For example, are you looking to confirm an existing theory or develop a new one?

If you intend to create a basis for further research, you should describe this here.

It is important to explain fully what you want the outcome of your research to look like and what you want to achieve by it. This will help those reading your research proposal to decide if it’s something the field  needs  and  wants,  and ultimately whether they will support you with it.

When you reach the end of your research proposal, you’ll have to compile a list of references for everything you’ve cited above. Ideally, you should keep track of everything from the beginning. Otherwise, this could be a mammoth and pretty laborious task to do.

Consider using a reference manager like Paperpile to format and organize your citations. Paperpile allows you to organize and save your citations for later use and cite them in thousands of citation styles directly in Google Docs, Microsoft Word, or LaTeX.

Your project may also require you to have a timeline, depending on the budget you are requesting. If you need one, you should include it here and explain both the timeline and the budget you need, documenting what should be done at each stage of the research and how much of the budget this will use.

This is the final step, but not one to be missed. You should make sure that you edit and proofread your document so that you can be sure there are no mistakes.

A good idea is to have another person proofread the document for you so that you get a fresh pair of eyes on it. You can even have a professional proofreader do this for you.

This is an important document and you don’t want spelling or grammatical mistakes to get in the way of you and your reader.

➡️ Working on a research proposal for a thesis? Take a look at our guide on how to come up with a topic for your thesis .

A research proposal is a concise and coherent summary of your proposed research. Generally, your research proposal will have a title page, introduction, literature review section, a section about research design and explaining the implications of your research, and a reference list.

A good research proposal is concise and coherent. It has a clear purpose, clearly explains the relevance of your research and its context with other discussions on the topic. A good research proposal explains what approach you will take and why it is feasible.

You need a research proposal to persuade your institution that you and your project are worth investing their time and money into. It is your opportunity to demonstrate your aptitude for this level or research by showing that you can articulate complex ideas clearly, concisely, and critically.

A research proposal is essentially your "pitch" when you're trying to find someone to fund your PhD. It is a clear and concise summary of your proposed research. It gives an outline of the general area of study within which your research falls, it elaborates how much is currently known about the topic, and it highlights any recent debate or conversation around the topic by other academics.

The general answer is: as long as it needs to be to cover everything. The length of your research proposal depends on the requirements from the institution that you are applying to. Make sure to carefully read all the instructions given, and if this specific information is not provided, you can always ask.

How to write a good research proposal (in 9 steps)

A good research proposal is one of the keys to academic success. For bachelor’s and master’s students, the quality of a research proposal often determines whether the master’s program= can be completed or not. For PhD students, a research proposal is often the first step to securing a university position. This step-by-step manual guides you through the main stages of proposal writing.

1. Find a topic for your research proposal

Finding a topic for your research is a crucial first step. This decision should not be treated lightly.

How to find a research topic? Start broadly: Which courses did you enjoy? What issues discussed during seminars or lectures did you like? What inspired you during your education? And which readings did you appreciate?

Take a blank piece of paper. Write down everything that comes to your mind. It will help you to reflect on your interests.

2. Develop your research idea

Once you pinpoint your general topic of interest, you need to develop your idea.

Second, writing a research proposal is not a linear process. Start slowly by reading literature about your topic of interest. You have an interest. You read. You rethink your idea. You look for a theoretical framework. You go back to your idea and refine it. It is a process.

Remember that a good research proposal is not written in a day.

3. Conduct a literature review for your research proposal

Academic publications (journal articles and books) are the foundation of any research. Thus, academic literature is a good place to start. Especially when you still feel kind of lost regarding a focused research topic.

Download interesting-sounding articles and read them. Repeat but be cautious: You will never be able to read EVERYTHING. So set yourself a limit, in hours, days or number of articles (20 articles, for instance).

4. Define a research gap and research question

Asking yourself these questions helps you to formulate your research question. In your research question, be as specific as possible.

5. Establish a theoretical framework for your research proposal

A theory is a general principle to explain certain phenomena. No need to reinvent the wheel here.

6. Specify an empirical focus for your research proposal

There are only very few master’s and PhD theses that are entirely theoretical. Most theses, similar to most academic journal publications, have an empirical section.

It is also possible to start the whole research proposal idea with empirical observation. Maybe you’ve come across something in your environment that you would like to investigate further.

7. Emphasise the scientific and societal relevance of your research proposal

Do the grandparent test: Explain what you want to do to your grandparents (or any other person for that matter). Explain why it matters. Do your grandparents understand what you say? If so, well done. If not, try again.

Always remember. There is no need for fancy jargon. The best proposals are the ones that use clear, straightforward language.

8. Develop a methodology in your research proposal

Methods of data analysis are used to make sense of this data. This can be done, for instance, by coding, discourse analysis, mapping or statistical analysis.

9. Illustrate your research timeline in your research proposal

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Research Proposal: A step-by-step guide with template

Making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Follow these steps.

There’s no doubt you have the most cutting-edge research idea to date, backed up by a solid methodology and a credible explanation proving its relevance! There are thousands of research ideas that could change the world with many new ideologies.

The truth is, none of this would matter without support. It can be daunting, challenging, and uncertain to secure funding for a research project. Even more so when it isn’t well-thought-out, outlined, and includes every detail.

An effective solution for presenting your project, or requesting funding, is to provide a research proposal to potential investors or financiers on your behalf.

It’s crucial to understand that making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Your research proposal could result in the failure to study the research problem entirely if it is inadequately constructed or incomplete.

It is for this reason that we have created an excellent guide that covers everything you need to know about writing a research proposal, and includes helpful tips for presenting your proposal professionally and improving its likelihood of acceptance!

What Is a Research Proposal?

Generally, a research proposal is a well-crafted, formal document that provides a thorough explanation of what you plan to investigate. This includes a rationale for why it is worth investigating, as well as a method for investigating it.

Research proposal writing in the contemporary academic environment is a challenging undertaking given the constant shift in research methodology and a commitment to incorporating scientific breakthroughs.

An outline of the plan or roadmap for the study is the proposal, and once the proposal is complete, everything should be smooth sailing. It is still common for post-graduate evaluation panels and funding applications to submit substandard proposals.

By its very nature , the research proposal serves as a tool for convincing the supervisor, committee, or university that the proposed research fits within the scope of the program and is feasible when considering the time and resources available.

A research proposal should convince the person who is going to sanction your research, or put another way, you need to persuade them that your research idea is the best.

Obviously, if it does not convince them that it is reasonable and adequate, you will need to revise and submit it again. As a result, you will lose significant time, causing your research to be delayed or cut short, which is not good.

A good research proposal should have the following structure

A dissertation or thesis research proposal may take on a variety of forms depending on the university, but  most generally a research proposal will include the following elements:

• Titles or title pages that give a description of the research
• Detailed explanation of the proposed research and its background
• Outline of the research project
• An overview of key research studies in the field
• Description the proposed research design (approach)

So, if you include all these elements, you will have a general outline. Let’s take a closer look at how to write them and what to include in each element so that the research proposal is as robust as the idea itself.

A step-by-step guide to writing a research proposal

#1 introduction.

Researchers who wish to obtain grant funding for a project often write a proposal when seeking funding for a research-based postgraduate degree program, or in order to obtain approval for completing a thesis or PhD. Even though this is only a brief introduction , we should be considering it the beginning of an insightful discussion about the significance of a topic that deserves attention.

Your readers should understand what you are trying to accomplish after they read your introduction. Additionally, they should be able to perceive your zeal for the subject matter and a genuine interest in the possible outcome of the research.

As your introduction, consider answering these questions in three to four paragraphs:

• In what way does the study address its primary issue?
• Does that subject matter fall under the domain of that field of study?
• In order to investigate that problem, what method should be used?
• What is the importance of this study?
• How does it impact academia and society overall?
• What are the potential implications of the proposed research for someone reviewing the proposal?

It is not necessary to include an abstract or summary for the introduction to most academic departments and funding sources. Nevertheless, you should confirm your institution’s requirements.

#2 Background and importance

An explanation of the rationale for a research proposal and its significance is provided in this section. It is preferable to separate this part from the introduction so that the narrative flows seamlessly.

This section should be approached by presuming readers are time-pressed but want a general overview of the whole study and the research question.

Please keep in mind that this isn’t an exhaustive essay that contains every detail of your proposed research, rather a concise document that will spark interest in your proposal.

While you should try to take into account the following factors when framing the significance of your proposed study, there are no rigid rules.

• Provide a detailed explanation of the purpose and problem of the study. Multidimensional or interdisciplinary research problems often require this.
• Outline the purpose of your proposed research and describe the advantages of carrying out the study.
• Outline the major issues or problems to be discussed. These might come in the form of questions or comments.
• Be sure to highlight how your research contributes to existing theories that relate to the problem of the study.
• Describe how your study will be conducted, including the source of data and the method of analysis.
• To provide a sense of direction for your study, define the scope of your proposal.
• Defining key concepts or terms, if necessary, is recommended.

The steps to a perfect research proposal all get more specific as we move forward to enhance the concept of the research. In this case, it will become important to make sure that your supervisor or your funder has a clear understanding of every aspect of your research study.

#3 Reviewing prior literature and studies

The aim of this paragraph is to establish the context and significance of your study, including a review of the current literature pertinent to it.

This part aims to properly situate your proposed study within the bigger scheme of things of what is being investigated, while, at the same time, showing the innovation and originality of your proposed work.

When writing a literature review, it is imperative that your format is effective because it often contains extensive information that allows you to demonstrate your main research claims compared to other scholars.

Separating the literature according to major categories or conceptual frameworks is an excellent way to do this. This is a more effective method than listing each study one by one in chronological order.

In order to arrange the review of existing relevant studies in an efficient manner, a literature review is often written using the following five criteria:

• Be sure to cite your previous studies to ensure the focus remains on the research question. For more information, please refer to our guide on how to write a research paper .
• Study the literature’s methods, results, hypotheses, and conclusions. Recognize the authors’ differing perspectives.
• Compare and contrast the various themes, arguments, methodologies, and perspectives discussed in the literature. Explain the most prominent points of disagreement.
• Evaluate the literature. Identify persuasive arguments offered by scholars. Choose the most reliable, valid, and suitable methodologies.
• Consider how the literature relates to your area of research and your topic. Examine whether your proposal for investigation reflects existing literature, deviates from existing literature, synthesizes or adds to it in some way.

#4 Research questions and objectives

The next step is to develop your research objectives once you have determined your research focus.

When your readers read your proposal, what do you want them to learn? Try to write your objectives in one sentence, if you can. Put time and thought into framing them properly.

By setting an objective for your research, you’ll stay on track and avoid getting sidetracked.

Any study proposal should address the following questions irrespective of the topic or problem:

• What are you hoping to accomplish from the study? When describing the study topic and your research question, be concise and to the point.
• What is the purpose of the research? A compelling argument must also be offered to support your choice of topic.
• What research methods will you use? It is essential to outline a clear, logical strategy for completing your study and make sure that it is doable.

Some authors include this section in the introduction, where it is generally placed at the end of the section.

#5 Research Design and Methods

It is important to write this part correctly and organize logically even though you are not starting the research yet.  This must leave readers with a sense of assurance that the topic is worthwhile.

To achieve this, you must convince your reader that your research design and procedures will adequately address the study’s problems. Additionally, it seeks to ensure that the employed methods are capable of interpreting the likely study results efficiently.

You should design your research in a way that is directly related to your objectives.

Exemplifying your study design using examples from your literature review, you are setting up your study design effectively. You should follow other researchers’ good practices.

Pay attention to the methods you will use to collect data, the analyses you will perform, as well as your methods of measuring the validity of your results.

If you describe the methods you will use, make sure you include the following points:

• Develop a plan for conducting your research, as well as how you intend to interpret the findings based on the study’s objectives.
• When describing your objectives with the selected techniques, it is important to also elaborate on your plans.
• This section does not only present a list of events. Once you have chosen the strategy, make sure to explain why it is a good way to analyse your study question. Provide clear explanations.
• Last but not least, plan ahead to overcome any challenges you might encounter during the implementation of your research design.

In the event that you closely follow the best practices outlined in relevant studies as well as justify your selection, you will be prepared to address any questions or concerns you may encounter.

We have an amazing article that will give you everything you need to know about research design .

#6 Knowledge Contribution and Relevance

In this section, you describe your theory about how your study will contribute to, expand, or alter knowledge about the topic of your study.

You should discuss the implications of your research on future studies, applications, concepts, decisions, and procedures. It is common to address the study findings from a conceptual, analytical, or scientific perspective.

If you are framing your proposal of research, these guide questions may help you:

• How could the results be interpreted in the context of contesting the premises of the study?
• Could the expected study results lead to proposals for further research?
• Is your proposed research going to benefit people in any way?
• Is the outcome going to affect individuals in their work setting?
• In what ways will the suggested study impact or enhance the quality of life?
• Are the study’s results going to have an impact on intervention forms, techniques, or policies?
• What potential commercial, societal, or other benefits could be derived from the outcomes?
• Policy decisions will be influenced by the outcomes?
• Upon implementation, could they bring about new insights or breakthroughs?

Throughout this section, you will identify unsolved questions or research gaps in the existing literature. If the study is conducted as proposed, it is important to indicate how the research will be instrumental in understanding the nature of the research problem.

#7 Adherence to the Ethical Principles

In terms of scientific writing style, no particular style is generally acknowledged as more or less effective. The purpose is simply to provide relevant content that is formatted in a standardized way to enhance communication .

There are a variety of publication styles among different scholarly disciplines. It is therefore essential to follow the protocol according to the institution or organization that you are targeting.

All scholarly research and writing is, however, guided by codes of ethical conduct. The purpose of ethical guidelines, if they are followed, is to accomplish three things:

1) Preserve intellectual property right;

2) Ensure the rights and welfare of research participants;

3) Maintain the accuracy of scientific knowledge.

Scholars and writers who follow these ideals adhere to long-standing standards within their professional groups.

An additional ethical principle of the APA stresses the importance of maintaining scientific validity. An observation is at the heart of the standard scientific method, and it is verifiable and repeatable by others.

It is expected that scholars will not falsify or fabricate data in research writing. Researchers must also refrain from altering their studies’ outcomes to support a particular theory or to exclude inconclusive data from their report in an effort to create a convincing one.

#8 The budget

The need for detailed budgetary planning is not required by all universities when studying historical material or academic literature, though some do require it. In the case of a research grant application, you will likely have to include a comprehensive budget that breaks down the costs of each major component.

Ensure that the funding program or organization will cover the required costs, and include only the necessary items. For each of the items, you should include the following.

• To complete the study in its entirety, how much money would you require?
• Discuss the rationale for such a budget item for the purpose of completing research.
• The source of the amount – describe how it was determined.

When doing a study, you cannot buy ingredients the way you normally would. With so many items not having a price tag, how can you make a budget? Take the following into consideration:

• Does your project require access to any software programs or solutions? Do you need to install or train a technology tool?
• How much time will you be spending on your research study? Are you required to take time off from work to do your research?
• Are you going to need to travel to certain locations to meet with respondents or to collect data? At what cost?
• Will you be seeking research assistants for the study you propose? In what capacity and for what compensation? What other aspects are you planning to outsource?

It is possible to calculate a budget while also being able to estimate how much more money you will need in the event of an emergency.

#9 Timeline

A realistic and concise research schedule is also important to keep in mind. You should be able to finish your plan of study within the allotted time period, such as your degree program or the academic calendar.

You should include a timeline that includes a series of objectives you must complete to meet all the requirements for your scholarly research. The process starts with preliminary research and ends with final editing. A completion date for every step is required.

In addition, one should state the development that has been made. It is also recommended to include other relevant research events, for instance paper or poster presentations . In addition, a researcher must update the timeline regularly, as necessary, since this is not a static document.

#10 A Concluding Statement

Presenting a few of the anticipated results of your research proposal is an effective way to conclude your proposal.

The final stage of the process requires you to reveal the conclusion and rationale you anticipate reaching. Considering the research you have done so far, your reader knows that these are anticipated results, which are likely to evolve once the whole study is completed.

In any case, you must let the supervisors or sponsors know what implications may be drawn. It will be easier for them to assess the reliability and relevance of your research.

It will also demonstrate your meticulousness since you will have anticipated and taken into consideration the potential consequences of your research.

The Appendix section is required by some funding sources and academic institutions. This is extra information that is not in the main argument of the proposal, but appears to enhance the points made.

For example, data in the form of tables, consent forms, clinical/research guidelines, and procedures for data collection may be included in this document.

Research Proposal Template

Now that you know all about each element that composes an ideal research proposal, here is an extra help: a ready to use research proposal example. Just hit the button below, make a copy of the document and start working!

Avoid these common mistakes

In an era when rejection rates for prestigious journals can reach as high as 90 percent, you must avoid the following common mistakes when submitting a proposal:

• Proposals that are too long. Stay to the point when you write research proposals. Make your document concise and specific. Be sure not to diverge into off-topic discussions.
• Taking up too much research time. Many students struggle to delineate the context of their studies, regardless of the topic, time, or location. In order to explain the methodology of the study clearly to the reader, the proposal must clearly state what the study will focus on.
• Leaving out significant works from a literature review. Though everything in the proposal should be kept at a minimum, key research studies must need to be included. To understand the scope and growth of the issue, proposals should be based on significant studies.
• Major topics are too rarely discussed, and too much attention is paid to minor details. To persuasively argue for a study, a proposal should focus on just a few key research questions. Minor details should be noted, but should not overshadow the thesis.
• The proposal does not have a compelling and well-supported argument. To prove that a study should be approved or funded, the research proposal must outline its purpose.
• A typographical error, bad grammar or sloppy writing style. Even though a research proposal outlines a part of a larger project, it must conform to academic writing standards and guidelines.

A final note

We have come to the end of our research proposal guide. We really hope that you have found all the information you need. Wishing you success with the research study.

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Research Paper Guide

Writing Research Proposal

Last updated on: Nov 20, 2023

Writing a Research Proposal - Outline, Format, and Examples

By: Nathan D.

13 min read

Reviewed By: Rylee W.

Published on: Mar 24, 2023

Ready to take on the world of research, but feeling a bit intimidated by the proposal-writing process? You're not alone! Writing a research proposal can seem like a daunting task, especially if you're new to the game. 

But don't worry – we're here to help make the process as easy and exciting as possible!

Think of your research proposal as a sales pitch for your ideas. It's your chance to convince others that your project is worth their time and investment. And just like with any great sales pitch, the key is to show passion and enthusiasm for your work.

In this guide, we'll demystify the proposal-writing process. We'll cover everything from defining your research question to outlining your methodology to presenting your budget. 

So get ready to rock this proposal writing journey!

On this Page

What is a Research Proposal?

As per the research proposal definition, it is a concise summary of your research paper. It introduces the general idea of your research by highlighting the questions and issues you are going to address in your paper.

For writing a good and ‘acceptance worthy’ proposal, demonstrating the uniqueness and worthiness of your research paper is important.

Below is a detailed definition that will help you understand it better.

‘A research proposal is a document that is written to present and justify your interest and need for researching a particular topic.’

Similarly, a good proposal must highlight the benefits and o utcomes of the proposed study, supported by persuasive evidence.

Purpose of Research Proposal 

Knowing what the goal of writing a research proposal is can make the process easier and help you get your project approved by faculty. 

Let’s break down what makes up a good research proposal. 

Filling Gaps in Existing Knowledge 

Crafting a research proposal is an opportunity to explore the depths of your topic and uncover unturned stones. 

By identifying areas previously unexamined, you can open up new perspectives which could provide substantial value to your project. This demonstrates your contribution to knowledge. 

With such insights in hand, faculty will quickly recognize that there's something special about this study – setting it apart from others on the same subject!

Underscoring Existing Knowledge 

A research proposal is a chance for you to show how good you are at analyzing things and understanding past studies. 

With evidence-based data, you can demonstrate how these studies relate to each other - which agrees or disagrees with current theories about the topic. 

Whether it's presenting meaningful insights or uncovering new ones, this exercise will challenge your ability to think critically!

Adding New Original Knowledge 

To create a compelling research proposal, you must demonstrate your understanding of the existing body of knowledge on your topic. 

You should also bring something new to the table. You can explore primary sources like interviews or surveys with experts or members involved in this study. 

Showcase how this proposed project adds value and moves conversations forward; make sure that it is relevant to today's context!

In conclusion, the purpose of a research proposal is to identify gaps in existing knowledge and provide new, original perspectives on the topic. By doing this, you'll be able to craft an impactful study that faculty will find hard to ignore! 

How to Create a Research Proposal Outline?

Sometimes students don’t realize how important a research paper proposal is and end up putting all the information together without following the basic outline or thinking this through.

Before starting with the outline, you need to understand the basic components. A clear outline is important when it comes to presenting the literature review and writing the entire paper.

Here is a basic format you can follow while writing your proposal.

• Introduction
• Literature Review
• Research Methodology

It might seem like a dreadful task and especially for the students who are new to this. It requires good writing as well as research skills.

Here is a sample template to further explain the outline.

Research Proposal Template

RESEARCH PROPOSAL TEMPLATE

Need help with creating an outline for your research paper? Check out this in-depth read on how to create an effective research paper outline !

How to Start a Research Proposal?

Many students think that starting a research proposal is the same as creating an outline. No, it is not, and knowing how to start with your research proposal on the right track is like getting done with half of it.

Below are the important steps to start a research proposal.

• Begin working on it as soon as possible.
• Conduct thorough and in-depth research.
• Instead of forming the title first, find the main theme or problem that you would like to discuss in your research.
• Collect and save the research information with proper and complete citation and reference information.
• Divide the collected details into the sections of the proposal and stick to them.

Writing a research proposal is tricky, but when you start it beforehand then you will have enough time to understand your main topic’s different aspects.

Procrastinating and leaving it for the last few days before submission will only land you in trouble.

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How to Write a Research Proposal

Now you have the basic outline you can follow. Let’s discuss how to write it by following the format mentioned above.

1. Choose the Title Carefully

Your proposal title should be concise and clear to indicate your research question. Your readers should know what to expect in the paper after reading the title. Avoid writing titles in a general perspective or phrases like “An investigation of …” or “A review of …” etc. Make it concise and well-defined.

2. Add a Concise Abstract

‘How to write an abstract for a research proposal?’

The abstract is a short summary that is around 100-250 words. The abstract should include the research question, the hypothesis of your research (if there is any), the research methodology, and the findings.

If the proposal is detailed, it will require a section of the contents after the abstract. It, knowing how to write an abstract  will be helpful and can save you from making any blunders.

3. Add a Strong Introduction

You need to start with a strong introduction. The introduction is written to provide a background or context related to your research problem. It is important to frame the research question while writing the proposal.

Start the introduction with a general statement related to the problem area you are focusing on and justify your study.

The introduction usually covers the following elements.

• What is the purpose of your research or study?
• Mention the background information and significance before you introduce your research question.
• Introduce your research question in a way that its significance is highlighted by setting the stage for it.
• Briefly mention the issues that you are going to discuss and highlight in your study.
• Make sure that you identify the independent and dependent variables in the title of your study.
• If there is a hypothesis or a theory related to your research, state it in the introduction.

Have a very clear and concise idea about your research, and make sure that you do not deviate from the main research question. A clear idea will help you craft a perfect thesis. Here is how you can create a crisp and interesting  thesis introduction  along with a basic guideline.

4. Clarify the Research Objectives

Your research objectives will explain what the writer is trying to achieve. Moreover, these aims and objectives must be achievable. It means that it must be framed according to the:

• Available time
• Infrastructure
• Other important resources.

However, it is beneficial to read all the developments in the field and find research gaps before deciding your objective. It will help you come up with suitable aims for your projects.

5. Add Relevant Literature Review

A separate section dedicated to the literature review will allow you to conduct extensive background research and support your research question with credible sources and research.

The following are the basic purposes of the literature review.

• To give reference to the researchers whose study has been a part of your research.
• To help you construct a precise and clear research question.
• To critically evaluate previous literature information related to your research.
• To understand research issues relevant to the topic of your research.
• To convince the reader that your research is an important contribution to the relevant niche.

A literature review is an important component. Learning  how to write a literature review  will help you compose an engaging and impressive literature review easily.

Keep your literature review organized by adding a subheading to maintain a smooth flow in the content. Try not to bore your readers and your instructor or the committee. Write it in an engaging manner.

6. Mention the Significance of the Research

The significance of your research will identify the importance of your work. It should be mainly stated in the introductory paragraph.

You must highlight how your research is beneficial for the respective field of study. Similarly, you can also state its contribution to the field in both the broader and narrow sense.

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7. Explain the Research Methodology

‘How to write a methods section of a research proposal?’

This section explains how you are going to conduct your research. Explain why the specific method is suitable for your research and how it will help you attain your research goals. Your research methodology will give you an organized plan for the research.

Mention sufficient information regarding your research methodology for readers to understand how you are conducting your research. It must contain enough information regarding the study for another researcher to implement it.

i.) Types of Research Methodology

Choose the type of research methodology that is suitable for your research.

a.) Qualitative type is used in a theoretical type of research like that in literature.

Some research involves both; if your research topic also involves analyzing both the statistical data and theory, then make sure that you use them appropriately.   For a qualitative approach, the method section of your proposal needs to be more detailed and elaborate compared to the one in the quantitative approach. How you will collect your data and analyze it according to the qualitative approach should be described with great care.

b.) Quantitative research is suitable for projects involving collecting and analyzing statistical data like that in social sciences, medicine, and psychology.    When you choose a quantitative approach for your research, the method section should contain answers to the following elements.

• Design – Is it a laboratory experiment or a survey?
• What are the sample size and the subject of your study?
• What is the procedure of your study, and how will you carry out the activities involved in it?
• Describe your questionnaire or the instruments you will be using in the experiment.

Have detailed knowledge of all the research methodologies to justify your approach toward the research problem.

8. Present the Hypothesis or the Expected Research Results

In the research proposal, this section will contain the results of the research, but since this is a research proposal, you do not have the results yet. This is why you will add the expected research results here. These results are those that you aim to obtain from the research.

Sometimes the researcher gets the same kind of results, but sometimes, the results could differ from the expected ones.

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9. Mention the Ethical Considerations

It is an essential part of your outline. Researchers need to consider ethical values while conducting research work. Furthermore, you also have to be very careful in the data collection process and need to respect the rights of the participants.

They should not harm them in any way, and full consent should be obtained from them prior to the study.

Lastly, the writer’s moral duty is to promise complete confidentiality to feel comfortable while sharing information.

10. Discuss the Research Limitations

The research limitations indicate the flaws and shortcomings of your research. These may include:

• Unavailability of resources
• Small sample size
• Wrong methodology

Listing the limitations shows your honesty and complete understanding of the topic.

11. Add Proper References and Citation

Don’t forget the references section. You don’t want to get blamed for plagiarism. Always give references to the authors and the literature you have studied for your research.

There are two ways to cite your sources.

• Reference –  List the literature that you have used in your proposal.
• Bibliography –  List everything that you have studied, cited, or not while doing your study or while writing.

Follow a specific format for the citation section as instructed by your supervisor. It can be written in APA, MLA, Chicago, or Harvard style. Both references and a bibliography are included in it.

12. Edit and Proofread

Many students prefer not to proofread the proposal after completion, which is a grave mistake. If you proofread the paper on your own, you may fail to identify the mistakes. Use online tools or have a helping hand from your friend to give it a good read.

In the end, edit the document as per the needs.

Why Do Research Proposals Get Rejected?

An analysis of 500 rejected proposals allowed us to identify the common blunders made in them. These blunders caused the rejection of otherwise promising research. Therefore, to maximize the chances of acceptance, you must avoid these mistakes.

Here are some of those mistakes.

• The proposal stated a flawed hypothesis.
• The professor doubts the research will not bring new or useful results.
• The plan mentioned in the proposal lacks details and is unrealistic.
• It lacks coherence.
• The results obtained, or the hypothesis from the chosen method will be inaccurate.
• The review of the literature is not done correctly.
• Sufficient time was not devoted to writing the proposal.
• The proposal is copied or has been used by many other students in the past.

These are the common mistakes that result in rejection.

If you desire to make it shine, stick to your instructor’s guidelines and stay away from committing these mistakes. 

Research Proposal Examples

Looking for some helpful and detailed research proposal examples to get you started? Examples are great for a quick understanding of how something works or is written, in our case.

Here are some complete research paper proposal samples to help you write your own.

RESEARCH PROPOSAL SAMPLE

RESEARCH PROPOSAL EXAMPLE - APA

HOW TO WRITE A RESEARCH GRANT PROPOSAL

NSF RESEARCH PROPOSAL SAMPLE

MARKET RESEARCH PROPOSAL SAMPLE

PH.D. RESEARCH PROPOSAL SAMPLE

Research Proposal Topics

You can take ideas for your topic from books, journals, previously done research, and dissertations.

Here are a few topics you can choose from.

• How has technology evolved the English language over the last ten years?
• What are the effects of individualism on British literature?
• How has Feminism helped women get their rights over the last decade?
• What caused the fall of the Roman empire, and what are its effects?
• What factors caused World War II?
• What are the effects of World War II on diplomacy?
• Can cultural differences affect social interactions?
• How have violent video games affected brain development among children?
• How does alcohol affect aggression among a few people?
• How effective is the death penalty?

If you want to know more about finding a topic for your research paper and research paper topic examples, here is a list of interesting  research paper topics .

Research proposals can be critical because they require great attention. If you are inexperienced, you are likely to suffer. In a worst-case scenario, your proposal may get rejected.

Your dedicated professional and experienced essay writer at  5StarEssays.com is always here to help you. Being a professional essay writing service , we know how to craft a compelling research proposal and help you get it accepted.

Or, try using our AI powered paper writer to get quick writing help and sample citations. 

Frequently Asked Questions

What makes a strong research proposal.

Your proposal must explain why your research is important in addition to explaining the methods that you will use. You should also position yourself within your field of study and give an overview of why this specific topic could be significant.

How many pages a research proposal should be?

Research proposals typically range between three and five pages in length. Research proposal formats vary across disciplines.

You should follow the format that is standard within your field, with special attention to what your faculty mentor prefers.

What tense should a research proposal be written in?

In a research proposal, use future tense for actions to be undertaken in the study. For example: A survey method will be employed , and a close-ended questionnaire will be used .

How long is a research proposal?

When writing a research proposal, it is best, to begin with, what you want to know more about. There is no set length for these proposals so they can be anywhere from 2,500 words up or down depending on the topic and scope of your study.

Does a research proposal have chapters?

Like a research paper, the introduction and conclusion of your proposal should be brief. In every chapter you include in your proposal, begin with an informative intro paragraph that captures what will follow in each section.

Similarly, for chapters near their end, conclusions summarize points discussed throughout the sections but also highlight what is most important about them overall.

What are the 7 parts of the research proposal?

The 7 parts of a research proposal include 

• Problem statement
• Literature review 
• Methodology

Each of these sections is key in order to craft an effective research proposal that will be approved by faculty members! 

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Nathan completed his Ph.D. in journalism and has been writing articles for well-respected publications for many years now. His work is carefully researched and insightful, showing a true passion for the written word. Nathan's clients appreciate his expertise, deep understanding of the process, and ability to communicate difficult concepts clearly.

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8 Research Proposal Examples & Template to Use

Written by: Raja Mandal

So you have a groundbreaking research idea you've spent months or even years developing, and now you're ready to take the next step.

How do you get funding for your research, and how should you approach potential funders? The answer is to create a convincing research proposal.

Unfortunately, most research proposals often get rejected. According to the European Research Council, the success rate for repeat proposal applications was only 14.8% in 2023 .

Pitching a novel research concept isn’t enough. To increase your chances of securing funding, your research proposal must check the right boxes in terms of clarity, feasibility, aesthetic appeal and other factors.

If you’re looking for inspiration to create a persuasive and feasible proposal, you’re in the right place. In this article, we have compiled a list of research proposal examples to help you create yours.

These examples will help you understand how to organize your proposal, what information to include and how to present it in a way that encourages others to support your project.

Let's dive in!

Table of Contents

What is a research proposal, what to include in a research proposal, 8 research proposal examples & templates, research proposal faqs.

• A research proposal is a document that outlines your proposed research project, explaining what you plan to study, why it's important and how you will conduct your research.
• A well-structured research proposal includes a title page, abstract and table of contents, introduction, literature review, research design and methodology, contribution to knowledge, research schedule, timeline and budget.
• Visme's research proposal examples and templates offer a great starting point for creating engaging and well-structured proposals.
• Choose a template from Visme's research proposal examples and customize it to fit your needs.
• With Visme’s proposal maker , you can create a research proposal that stands out. Access a drag-and-drop editor and advanced features like AI tools , collaboration features, brand wizard and more.

A research proposal is a structured document that outlines the core idea of your research, the methods you intend to use, the required resources and the expected results.

Think of it as a sales pitch for your research. It answers some big questions: What are you planning to explore? Why is it important to conduct the research? What are your research objectives and the methods you’ll use to achieve them? What are the potential outcomes or contributions of this research to the field?

A research proposal serves two primary purposes. First, it convinces funding bodies or academic committees to support your research project expected to bring new ideas and insights. Second, it provides a roadmap for your research journey, helping you stay focused, organized and on track.

Now, we'll discuss what to include in a research proposal. You'll learn about the important parts of a research proposal template and how they help present your research idea clearly.

Here’s an infographic that you can use to understand the elements of a research proposal quickly.

1. Title Page

Start your research proposal with a title page that clearly states your research. The title page is like a book cover, giving the first impression of your project. Therefore, you must ensure the design is engaging enough to attract your audience at first glance.

Include the following details on your title page:

• Title of your research
• Contact Details
• Name of the department or organization
• Date of submission

2. Abstract and Table of Contents

After the title page comes the abstract and the table of contents.

The abstract is a concise summary of your project that briefly outlines your research question, the reasons behind the study and the methods you intend to use. It is a quick way for readers to understand your proposal without reading the entire document.

The table of contents is a detailed list of the sections and subsections in your proposal, with page numbers. It helps readers navigate through your document and quickly locate different parts they're interested in.

3. Introduction

The introduction of your research proposal sets the tone for the rest of the document. It should grab the reader's attention and make them want to learn more. It's your chance to make a strong case for why your research is worth investigating and how it can fill a gap in current knowledge or solve a specific problem.

Make sure that your introduction covers the following:

• Background Information: Set the stage with a brief snapshot of existing research and why your topic is relevant.
• Research Problem: Identify the specific problem or knowledge gap that your study will address.
• Research Questions or Hypotheses: Present the central question or hypothesis that guides your research focus.
• Aims and Objectives: Outline your research's main goal and the steps you'll take to achieve it.
• Significance and Contribution: Explain how your research will add value to the field and what impact it could have.

4. Literature Review

A literature review is a list of the scholarly works you used to conduct your research. It helps you demonstrate your current knowledge about the topic.

Here's how this part works:

• Summary of Sources: Talk about the main ideas or findings from your research materials and explain how they connect to your research questions.
• Finding Gaps: Show where the current research falls short or doesn't give the full picture—this is where your research comes in!
• Key Theories: Tell the readers about any theories or ways of thinking that help shape your research.
• Learning from Methods: Discuss what previous researchers worked on and how their methods might guide your research.
• Recognizing Authors and Studies: Honor the pioneers whose work has had a major influence on your topic.

5. Research Design and Methodology

This section outlines your plan for answering your research question. It explains how you intend to gather and analyze information, providing a clear roadmap of the investigation process.

Here are the key components:

Population and Sample

Describe the entire group you're interested in (the population). This could be all teachers in a specific state or all social media platform users. After that, you will need to explain how you will choose a smaller group, known as a sample, to study directly. This sample should be selected to accurately represent the larger population you are interested in studying.

To choose the right sampling method, you need to assess your population properly. For instance, to obtain general insights, you can use random sampling to select individuals without bias. If the population consists of different categories, such as professionals and students, you can use stratified sampling to ensure that each category is represented in the sample.

Other popular sampling methods include systematic, convenience, purposive, cluster, and probability sampling techniques.

Research Approach

There are three main approaches for the research: qualitative (focusing on experiences and themes), quantitative (using numbers and statistics), or mixed methods (combining both). Your choice will depend on your research question and the kind of data you need.

Data Collection

This section details the specific methods you'll use to gather information. Will you distribute surveys online or in person? Conduct interviews? Perhaps you'll use existing data sets. Here, you'll also explain how you'll ensure the data collection process is reliable and ethical.

Data Analysis

Once you have collected your data, the next step is to analyze it to obtain meaningful insights. The method you choose depends on the available data type.

If you have quantitative data, you can employ statistical tests to analyze it. And if you're dealing with qualitative data, coding techniques can help you spot patterns and themes in your collected data.

6. Contribution to Knowledge

In this section, you need to explain how your research will contribute to the existing knowledge in your field. You should describe whether your study will fill a knowledge gap, challenge conventional ideas or beliefs or offer a fresh perspective on a topic.

Clearly outline how your work will advance your field of study and why this new knowledge is essential.

7. Research Schedule and Timeline

Create a timeline with important milestones, such as finishing your literature review, completing data collection and finalizing your analysis.

This shows that you've carefully considered the scope of your project and can manage your time effectively. Furthermore, account for possible delays and be prepared to adapt your schedule accordingly.

To create this timeline, consider using a visual tool like a Gantt chart or a simple spreadsheet. These tools will help you organize individual tasks, assign deadlines, and visualize the project's overall progress.

Choose a Gantt chart template from Visme's library and customize it to create your timeline quickly. Here's an example template:

The budget section is your opportunity to show them that you've carefully considered all necessary expenses and that your funding request is justified.

Here's how you can approach this part:

• Understand the Rules: Before making calculations, thoroughly review the funding agency's guidelines. Pay attention to what types of expenses are allowed or excluded and whether there are any budget caps.
• Personnel: Salaries and benefits for yourself, research assistants, or collaborators.
• Equipment: Specialized tools, software, or lab supplies.
• Travel: Transportation, lodging and meals if data collection requires travel.
• Dissemination: Costs for publishing results or presenting at conferences.
• Provide Justifications: Don't just list a cost. Briefly explain why each expense is crucial for completing your research.
• Be Thorough and Realistic: Research prices for specific items using quotes or online comparisons. Don't underestimate expenses, as this can raise troubles about the project's feasibility.
• Don't Forget Contingencies: Include a small buffer (around 5% of your total budget) for unexpected costs that might arise.

Using these research proposal examples and templates, you can create a winning proposal in no time. You will find templates for various topics and customize every aspect of them to make them your own.

Visme’s drag-and-drop editor, advanced features and a vast library of templates help organizations and individuals worldwide create engaging documents.

Here’s what a research student who uses Visme to create award-winning presentations has to say about the tool:

Chantelle Clarke

Research Student

Now, let’s dive into the research proposal examples.

1. Research Proposal Presentation Template

This research proposal presentation template is a powerful tool for presenting your research plan to stakeholders. The slides include specific sections to help you outline your research, including the research background, questions, objectives, methodology and expected results.

The slides create a coherent narrative, highlighting the importance and significance of your research. Overall, the template has a calming and professional blue color scheme with text that enables your audience to grasp the key points.

If you need help creating your presentation slides in a fraction of the time, check out Visme's AI presentation maker . Enter your requirements using text prompts, and the AI tool will generate a complete presentation with engaging visuals, text and clear structure. You can further customize the template completely to your needs.

2. Sales Research Proposal Template

Sales research gives you a deeper understanding of their target audience. It also helps you identify gaps in the market and develop effective sales strategies that drive revenue growth. With this research proposal template, you can secure funding for your next research project.

It features a sleek and professional grayscale color palette with a classic and modern vibe. The high-quality images in the template are strategically placed to reinforce the message without overwhelming the reader. Furthermore, the template includes a vertical bar graph that effectively represents budget allocations, enabling the reader to quickly grasp the information.

Use Visme's interactive elements and animations to add a dynamic layer to your research proposals. You can animate any object and add pop-ups or link pages for a more immersive experience. Use these functionalities to highlight key findings, demonstrate trends or guide readers through your proposal, making the content engaging and interactive.

3. General Funding Research Proposal Template

This proposal template is a great tool for securing funding for any type of research project. It begins with a captivating title page that grabs attention. The beautiful design elements and vector icons enhance the aesthetic and aid visual communication.

This template revolves around how a specific user group adopts cryptocurrencies like Bitcoin and Ethereum. The goal is to assess awareness, gauge interest and understand key factors affecting cryptocurrency adoption.

The project methodology includes survey design, data collection, and market research. The expected impact is to enhance customer engagement and position the company as a customer-centric brand.

Do you need additional help crafting the perfect text for your proposal? Visme's AI writer can quickly generate content outlines, summaries and even entire sections. Just explain your requirements to the tool using a text prompt, and the tool will generate it for you.

4. Product Research Proposal Template

Creating a product that delights users begins with detailed product research. With this modern proposal template, you can secure buy-in and funding for your next research.

It starts with a background that explains why the research is important. Next, it highlights what the research is set to achieve, how the research will be conducted, how much it will cost, the timeline and the expected outcomes. With a striking color scheme combining black, yellow, and gray, the template grabs attention and maintains it until the last page.

What we love about this template is the smart use of visuals. You'll find a flowchart explaining the methodology, a bar graph for the budget, and a timeline for the project. But that’s just the tip of the iceberg regarding the visual elements you’ll find in Visme.

Visme offers data visualization tools with 30+ data widgets, such as radial gauges, population arrays, progress bars and more. These tools can help you turn complex data into engaging visuals for your research proposal or any other document.

For larger data sets, you can choose from 20+ types of charts and graphs , including bar graphs , bubble charts , Venn diagrams and more.

5. Tech Research Proposal Template

If you’re a tech researcher, we’ve got the perfect template for you. This research proposal example is about predictive analytics in e-commerce. However, you can customize it for any other type of research proposal.

It highlights the project's objectives, including the effectiveness of predictive analysis, the impact of product recommendations and supply chain optimization. The methods proposed for achieving these objectives involve A/B testing and data analysis, a comprehensive budget and a 12-month timeline for clear project planning.

The title page has a unique triptych-style layout that immediately catches the reader's attention. It has plenty of white space that enhances readability, allowing your audience to focus on the critical points.

Submitting to different funding agencies? You don’t have to manually make changes to your document. Visme's dynamic fields can help save time and eliminate repetitive data entry.

Create custom fields like project names, addresses, contact information and more. Any changes made to these fields will automatically populate throughout the document.

6. Marketing Research Proposal Template

Artificial intelligence (AI) is taking the world by storm and the marketing niche isn’t left out. With this eye-catching template, you can attract attention to your proposed marketing research project for an AI-driven platform.

The main goal of the research is to evaluate the platform's feasibility and marketing potential. To achieve this goal, the scope of work includes a comprehensive analysis of the market and competitors and pilot testing. The proposal also contains a budget overview that clearly outlines the allocation of funds, ensuring a well-planned and transparent approach.

Using Visme's Brand Design Tool , you can easily customize this template to suit your branding with just one click. Simply enter your URL into the brand wizard, and the tool will automatically extract your company logo, brand colors, and brand fonts . Once saved, you or your team members can apply the branding elements to any document. It's that simple!

7. Environmental Research Proposal Template

The environmental research proposal example focuses on carbon emissions, identifies their contributing factors, and suggests sustainable practices to address them. It uses an appropriate sample size and data collection techniques to gather and evaluate data and provide sustainable recommendations to reduce industrial carbon footprints and waste.

From a design standpoint, the green and white color combination matches the theme of nature and environmental friendliness. In addition to its aesthetic appeal, the proposal includes relevant images that support ecological advocacy, making it informative and visually aligned with its purpose.

A key feature of this template is its detailed breakdown of the project's timeline. It uses a Gantt chart to clearly present stages, milestones and deadlines.

Collaborate with your team members to customize these research proposal templates using Visme’s collaborative design features . These features allow you to leave feedback, draw annotations and even make live edits. Invite your teammates via email or a shareable link and allow them to work together on projects.

8. General Approval Research Proposal Template

This research proposal template is a total game-changer - you can use it for any research proposal and customize it however you want. It features a modern and refreshing color scheme that immediately makes it stand out, providing a contemporary look that can adapt to any project's needs.

The template's layout is thoughtfully designed with primary fields that users can easily personalize by changing text, adjusting colors, or swapping images. No matter the research topic, you can tailor the template to fit your specific needs.

Once you're done customizing your research proposal template on Visme, you can download, share and publish it in different ways. For offline usage, you may download the proposal in PDF, PNG, or JPG format. To share it online, you can use a private or public link or generate a code snippet that you can embed anywhere on the web.

Want to create other types of proposals? Here are 29 proposal templates that you can easily customize in Visme.

Q. What Are the Five Steps of Writing a Research Proposal?

Follow these steps to write a solid research proposal:

• Choose a topic within your field of study that can be explored and investigated.
• Research existing literature and studies to build a foundational understanding and prepare your research question.
• Outline your research proposal: introduction, literature review, proposed methodology, budget and timeline.
• Conduct more detailed studies to strengthen your proposition, refine your research question and justify your methodology.
• Follow your outline to write a clear and organized proposal, then review and edit for accuracy before submitting.

If you want to learn more about creating an expert research proposal , we highly recommend checking out our in-depth guide.

Q. How Long Is a Research Proposal?

Research proposals can range from 1,000 to 5,000 words. For smaller projects or when specific requirements aren't provided, aim for a concise and informative proposal that effectively outlines your research plan.

However, the ideal length depends on these factors:

• Projects with complex methodologies or multiple phases may require longer proposals to explain the scope and procedures in detail.
• Universities, academic institutions and funding agencies often have guidelines of a specific length. Always check their requirements beforehand.
• When writing a proposal, adjust the level of study based on the audience. Academic proposals may require comprehensive explanations, while business or non-profit proposals require a more streamlined approach.

Q. How Long Does It Take to Write a Research Proposal?

The time it takes to write a research proposal depends on a few factors:

• Complex research with extensive data collection or analysis will naturally take longer to plan and write about.
• If you're new to writing research proposals, expect to spend more time learning the format and best practices.
• If you've already conducted some research or a thorough literature review, the writing process might go faster.
• Funding applications often have strict deadlines that will dictate your timeline.

Set aside several weeks to a couple of months for researching, writing, and revising your proposal. Start early to avoid stress and produce your best work.

Q. What Not to Do for a Research Proposal?

There are several factors that can make a research proposal weak. Here are some of the most common errors that you should avoid while preparing your research proposal:

• Don’t choose a topic that’s too broad. Focus on a specific area you can thoroughly explore within your proposal’s limits.
• Don’t ignore the rules for formatting and submitting your proposal. Always adhere to the requirements set by your institution or funding body.
• Don’t forget to conduct a thorough literature review. It's crucial to show your grasp of existing research related to your topic.
• Don't be vague about your methods. Ensure they're clearly defined and suitable for answering your research question.
• Don't overlook errors in grammar, typos or structure. A well-proofread proposal reflects professionalism, so review it carefully before submitting it.

Craft Professional & Engaging Proposals with Visme

Writing a compelling research proposal takes effort, but with the right tools, the process becomes a breeze. Use the research proposal examples and templates in this article as a launching point to write your own proposal.

The best part? Visme provides easy-to-use tools with a vast collection of customizable templates, design elements and powerful features.

Whether you're a seasoned researcher or a student, Visme has the resources to help you create visually appealing and well-structured research proposals. In addition to research proposals, Visme helps you create many other document types, such as presentations , infographics , reports and more.

Ready to create your own research proposal? Check out Visme's proposal maker and start crafting professional and engaging proposals in minutes!

Create professional research proposals with Visme

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• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on 30 October 2022 by Shona McCombes and Tegan George. Revised on 13 June 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organised and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Prevent plagiarism, run a free check.

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: ‘A Conceptual Framework for Scheduling Constraint Management’
• Example research proposal #2: ‘ Medical Students as Mediators of Change in Tobacco Use’

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesise prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasise again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

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17 Research Proposal Examples

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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A research proposal systematically and transparently outlines a proposed research project.

The purpose of a research proposal is to demonstrate a project’s viability and the researcher’s preparedness to conduct an academic study. It serves as a roadmap for the researcher.

The process holds value both externally (for accountability purposes and often as a requirement for a grant application) and intrinsic value (for helping the researcher to clarify the mechanics, purpose, and potential signficance of the study).

Key sections of a research proposal include: the title, abstract, introduction, literature review, research design and methods, timeline, budget, outcomes and implications, references, and appendix. Each is briefly explained below.

Watch my Guide: How to Write a Research Proposal

Get your Template for Writing your Research Proposal Here (With AI Prompts!)

Research Proposal Sample Structure

Title: The title should present a concise and descriptive statement that clearly conveys the core idea of the research projects. Make it as specific as possible. The reader should immediately be able to grasp the core idea of the intended research project. Often, the title is left too vague and does not help give an understanding of what exactly the study looks at.

Abstract: Abstracts are usually around 250-300 words and provide an overview of what is to follow – including the research problem , objectives, methods, expected outcomes, and significance of the study. Use it as a roadmap and ensure that, if the abstract is the only thing someone reads, they’ll get a good fly-by of what will be discussed in the peice.

Introduction: Introductions are all about contextualization. They often set the background information with a statement of the problem. At the end of the introduction, the reader should understand what the rationale for the study truly is. I like to see the research questions or hypotheses included in the introduction and I like to get a good understanding of what the significance of the research will be. It’s often easiest to write the introduction last

Literature Review: The literature review dives deep into the existing literature on the topic, demosntrating your thorough understanding of the existing literature including themes, strengths, weaknesses, and gaps in the literature. It serves both to demonstrate your knowledge of the field and, to demonstrate how the proposed study will fit alongside the literature on the topic. A good literature review concludes by clearly demonstrating how your research will contribute something new and innovative to the conversation in the literature.

Research Design and Methods: This section needs to clearly demonstrate how the data will be gathered and analyzed in a systematic and academically sound manner. Here, you need to demonstrate that the conclusions of your research will be both valid and reliable. Common points discussed in the research design and methods section include highlighting the research paradigm, methodologies, intended population or sample to be studied, data collection techniques, and data analysis procedures . Toward the end of this section, you are encouraged to also address ethical considerations and limitations of the research process , but also to explain why you chose your research design and how you are mitigating the identified risks and limitations.

Timeline: Provide an outline of the anticipated timeline for the study. Break it down into its various stages (including data collection, data analysis, and report writing). The goal of this section is firstly to establish a reasonable breakdown of steps for you to follow and secondly to demonstrate to the assessors that your project is practicable and feasible.

Budget: Estimate the costs associated with the research project and include evidence for your estimations. Typical costs include staffing costs, equipment, travel, and data collection tools. When applying for a scholarship, the budget should demonstrate that you are being responsible with your expensive and that your funding application is reasonable.

Expected Outcomes and Implications: A discussion of the anticipated findings or results of the research, as well as the potential contributions to the existing knowledge, theory, or practice in the field. This section should also address the potential impact of the research on relevant stakeholders and any broader implications for policy or practice.

References: A complete list of all the sources cited in the research proposal, formatted according to the required citation style. This demonstrates the researcher’s familiarity with the relevant literature and ensures proper attribution of ideas and information.

Appendices (if applicable): Any additional materials, such as questionnaires, interview guides, or consent forms, that provide further information or support for the research proposal. These materials should be included as appendices at the end of the document.

Research Proposal Examples

Research proposals often extend anywhere between 2,000 and 15,000 words in length. The following snippets are samples designed to briefly demonstrate what might be discussed in each section.

1. Education Studies Research Proposals

See some real sample pieces:

• Assessment of the perceptions of teachers towards a new grading system
• Does ICT use in secondary classrooms help or hinder student learning?
• Digital technologies in focus project
• Urban Middle School Teachers’ Experiences of the Implementation of
• Restorative Justice Practices
• Experiences of students of color in service learning

Consider this hypothetical education research proposal:

The Impact of Game-Based Learning on Student Engagement and Academic Performance in Middle School Mathematics

Abstract: The proposed study will explore multiplayer game-based learning techniques in middle school mathematics curricula and their effects on student engagement. The study aims to contribute to the current literature on game-based learning by examining the effects of multiplayer gaming in learning.

Introduction: Digital game-based learning has long been shunned within mathematics education for fears that it may distract students or lower the academic integrity of the classrooms. However, there is emerging evidence that digital games in math have emerging benefits not only for engagement but also academic skill development. Contributing to this discourse, this study seeks to explore the potential benefits of multiplayer digital game-based learning by examining its impact on middle school students’ engagement and academic performance in a mathematics class.

Literature Review: The literature review has identified gaps in the current knowledge, namely, while game-based learning has been extensively explored, the role of multiplayer games in supporting learning has not been studied.

Research Design and Methods: This study will employ a mixed-methods research design based upon action research in the classroom. A quasi-experimental pre-test/post-test control group design will first be used to compare the academic performance and engagement of middle school students exposed to game-based learning techniques with those in a control group receiving instruction without the aid of technology. Students will also be observed and interviewed in regard to the effect of communication and collaboration during gameplay on their learning.

Timeline: The study will take place across the second term of the school year with a pre-test taking place on the first day of the term and the post-test taking place on Wednesday in Week 10.

Budget: The key budgetary requirements will be the technologies required, including the subscription cost for the identified games and computers.

Expected Outcomes and Implications: It is expected that the findings will contribute to the current literature on game-based learning and inform educational practices, providing educators and policymakers with insights into how to better support student achievement in mathematics.

2. Psychology Research Proposals

See some real examples:

• A situational analysis of shared leadership in a self-managing team
• The effect of musical preference on running performance
• Relationship between self-esteem and disordered eating amongst adolescent females

Consider this hypothetical psychology research proposal:

The Effects of Mindfulness-Based Interventions on Stress Reduction in College Students

Abstract: This research proposal examines the impact of mindfulness-based interventions on stress reduction among college students, using a pre-test/post-test experimental design with both quantitative and qualitative data collection methods .

Introduction: College students face heightened stress levels during exam weeks. This can affect both mental health and test performance. This study explores the potential benefits of mindfulness-based interventions such as meditation as a way to mediate stress levels in the weeks leading up to exam time.

Literature Review: Existing research on mindfulness-based meditation has shown the ability for mindfulness to increase metacognition, decrease anxiety levels, and decrease stress. Existing literature has looked at workplace, high school and general college-level applications. This study will contribute to the corpus of literature by exploring the effects of mindfulness directly in the context of exam weeks.

Research Design and Methods: Participants ( n= 234 ) will be randomly assigned to either an experimental group, receiving 5 days per week of 10-minute mindfulness-based interventions, or a control group, receiving no intervention. Data will be collected through self-report questionnaires, measuring stress levels, semi-structured interviews exploring participants’ experiences, and students’ test scores.

Timeline: The study will begin three weeks before the students’ exam week and conclude after each student’s final exam. Data collection will occur at the beginning (pre-test of self-reported stress levels) and end (post-test) of the three weeks.

Expected Outcomes and Implications: The study aims to provide evidence supporting the effectiveness of mindfulness-based interventions in reducing stress among college students in the lead up to exams, with potential implications for mental health support and stress management programs on college campuses.

3. Sociology Research Proposals

• Understanding emerging social movements: A case study of ‘Jersey in Transition’
• The interaction of health, education and employment in Western China
• Can we preserve lower-income affordable neighbourhoods in the face of rising costs?

Consider this hypothetical sociology research proposal:

The Impact of Social Media Usage on Interpersonal Relationships among Young Adults

Abstract: This research proposal investigates the effects of social media usage on interpersonal relationships among young adults, using a longitudinal mixed-methods approach with ongoing semi-structured interviews to collect qualitative data.

Introduction: Social media platforms have become a key medium for the development of interpersonal relationships, particularly for young adults. This study examines the potential positive and negative effects of social media usage on young adults’ relationships and development over time.

Literature Review: A preliminary review of relevant literature has demonstrated that social media usage is central to development of a personal identity and relationships with others with similar subcultural interests. However, it has also been accompanied by data on mental health deline and deteriorating off-screen relationships. The literature is to-date lacking important longitudinal data on these topics.

Research Design and Methods: Participants ( n = 454 ) will be young adults aged 18-24. Ongoing self-report surveys will assess participants’ social media usage, relationship satisfaction, and communication patterns. A subset of participants will be selected for longitudinal in-depth interviews starting at age 18 and continuing for 5 years.

Timeline: The study will be conducted over a period of five years, including recruitment, data collection, analysis, and report writing.

Expected Outcomes and Implications: This study aims to provide insights into the complex relationship between social media usage and interpersonal relationships among young adults, potentially informing social policies and mental health support related to social media use.

4. Nursing Research Proposals

• Does Orthopaedic Pre-assessment clinic prepare the patient for admission to hospital?
• Nurses’ perceptions and experiences of providing psychological care to burns patients
• Registered psychiatric nurse’s practice with mentally ill parents and their children

Consider this hypothetical nursing research proposal:

The Influence of Nurse-Patient Communication on Patient Satisfaction and Health Outcomes following Emergency Cesarians

Abstract: This research will examines the impact of effective nurse-patient communication on patient satisfaction and health outcomes for women following c-sections, utilizing a mixed-methods approach with patient surveys and semi-structured interviews.

Introduction: It has long been known that effective communication between nurses and patients is crucial for quality care. However, additional complications arise following emergency c-sections due to the interaction between new mother’s changing roles and recovery from surgery.

Literature Review: A review of the literature demonstrates the importance of nurse-patient communication, its impact on patient satisfaction, and potential links to health outcomes. However, communication between nurses and new mothers is less examined, and the specific experiences of those who have given birth via emergency c-section are to date unexamined.

Research Design and Methods: Participants will be patients in a hospital setting who have recently had an emergency c-section. A self-report survey will assess their satisfaction with nurse-patient communication and perceived health outcomes. A subset of participants will be selected for in-depth interviews to explore their experiences and perceptions of the communication with their nurses.

Timeline: The study will be conducted over a period of six months, including rolling recruitment, data collection, analysis, and report writing within the hospital.

Expected Outcomes and Implications: This study aims to provide evidence for the significance of nurse-patient communication in supporting new mothers who have had an emergency c-section. Recommendations will be presented for supporting nurses and midwives in improving outcomes for new mothers who had complications during birth.

5. Social Work Research Proposals

• Experiences of negotiating employment and caring responsibilities of fathers post-divorce
• Exploring kinship care in the north region of British Columbia

Consider this hypothetical social work research proposal:

The Role of a Family-Centered Intervention in Preventing Homelessness Among At-Risk Youthin a working-class town in Northern England

Abstract: This research proposal investigates the effectiveness of a family-centered intervention provided by a local council area in preventing homelessness among at-risk youth. This case study will use a mixed-methods approach with program evaluation data and semi-structured interviews to collect quantitative and qualitative data .

Introduction: Homelessness among youth remains a significant social issue. This study aims to assess the effectiveness of family-centered interventions in addressing this problem and identify factors that contribute to successful prevention strategies.

Literature Review: A review of the literature has demonstrated several key factors contributing to youth homelessness including lack of parental support, lack of social support, and low levels of family involvement. It also demonstrates the important role of family-centered interventions in addressing this issue. Drawing on current evidence, this study explores the effectiveness of one such intervention in preventing homelessness among at-risk youth in a working-class town in Northern England.

Research Design and Methods: The study will evaluate a new family-centered intervention program targeting at-risk youth and their families. Quantitative data on program outcomes, including housing stability and family functioning, will be collected through program records and evaluation reports. Semi-structured interviews with program staff, participants, and relevant stakeholders will provide qualitative insights into the factors contributing to program success or failure.

Timeline: The study will be conducted over a period of six months, including recruitment, data collection, analysis, and report writing.

Budget: Expenses include access to program evaluation data, interview materials, data analysis software, and any related travel costs for in-person interviews.

Expected Outcomes and Implications: This study aims to provide evidence for the effectiveness of family-centered interventions in preventing youth homelessness, potentially informing the expansion of or necessary changes to social work practices in Northern England.

Research Proposal Template

Get your Detailed Template for Writing your Research Proposal Here (With AI Prompts!)

This is a template for a 2500-word research proposal. You may find it difficult to squeeze everything into this wordcount, but it’s a common wordcount for Honors and MA-level dissertations.

Your research proposal is where you really get going with your study. I’d strongly recommend working closely with your teacher in developing a research proposal that’s consistent with the requirements and culture of your institution, as in my experience it varies considerably. The above template is from my own courses that walk students through research proposals in a British School of Education.

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8 thoughts on “17 Research Proposal Examples”

Very excellent research proposals

very helpful

Very helpful

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• 10 Research Question Examples to Guide Your Research Project

10 Research Question Examples to Guide your Research Project

Published on October 30, 2022 by Shona McCombes . Revised on October 19, 2023.

The research question is one of the most important parts of your research paper , thesis or dissertation . It’s important to spend some time assessing and refining your question before you get started.

The exact form of your question will depend on a few things, such as the length of your project, the type of research you’re conducting, the topic , and the research problem . However, all research questions should be focused, specific, and relevant to a timely social or scholarly issue.

Once you’ve read our guide on how to write a research question , you can use these examples to craft your own.

Note that the design of your research question can depend on what method you are pursuing. Here are a few options for qualitative, quantitative, and statistical research questions.

Other interesting articles

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

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What Is a Research Proposal?

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When applying for a research grant or scholarship, or, just before you start a major research project, you may be asked to write a preliminary document that includes basic information about your future research. This is the information that is usually needed in your proposal:

• The topic and goal of the research project.
• The kind of result expected from the research.
• The theory or framework in which the research will be done and presented.
• What kind of methods will be used (statistical, empirical, etc.).
• Short reference on the preliminary scholarship and why your research project is needed; how will it continue/justify/disprove the previous scholarship.
• How much will the research project cost; how will it be budgeted (what for the money will be spent).
• Why is it you who can do this research and not somebody else.

Most agencies that offer scholarships or grants provide information about the required format of the proposal. It may include filling out templates, types of information they need, suggested/maximum length of the proposal, etc.

Research proposal formats vary depending on the size of the planned research, the number of participants, the discipline, the characteristics of the research, etc. The following outline assumes an individual researcher. This is just a SAMPLE; several other ways are equally good and can be successful. If possible, discuss your research proposal with an expert in writing, a professor, your colleague, another student who already wrote successful proposals, etc.

• Author, author's affiliation
• Explain the topic and why you chose it. If possible explain your goal/outcome of the research . How much time you need to complete the research?
• Give a brief summary of previous scholarship and explain why your topic and goals are important.
• Relate your planned research to previous scholarship. What will your research add to our knowledge of the topic.
• Break down the main topic into smaller research questions. List them one by one and explain why these questions need to be investigated. Relate them to previous scholarship.
• Include your hypothesis into the descriptions of the detailed research issues if you have one. Explain why it is important to justify your hypothesis.
• This part depends of the methods conducted in the research process. List the methods; explain how the results will be presented; how they will be assessed.
• Explain what kind of results will justify or  disprove your hypothesis. 
• Explain how much money you need.
• Explain the details of the budget (how much you want to spend for what).
• Describe why your research is important.
• List the sources you have used for writing the research proposal, including a few main citations of the preliminary scholarship.

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How to write a research proposal?

Department of Anaesthesiology, Bangalore Medical College and Research Institute, Bengaluru, Karnataka, India

Devika Rani Duggappa

Writing the proposal of a research work in the present era is a challenging task due to the constantly evolving trends in the qualitative research design and the need to incorporate medical advances into the methodology. The proposal is a detailed plan or ‘blueprint’ for the intended study, and once it is completed, the research project should flow smoothly. Even today, many of the proposals at post-graduate evaluation committees and application proposals for funding are substandard. A search was conducted with keywords such as research proposal, writing proposal and qualitative using search engines, namely, PubMed and Google Scholar, and an attempt has been made to provide broad guidelines for writing a scientifically appropriate research proposal.

INTRODUCTION

A clean, well-thought-out proposal forms the backbone for the research itself and hence becomes the most important step in the process of conduct of research.[ 1 ] The objective of preparing a research proposal would be to obtain approvals from various committees including ethics committee [details under ‘Research methodology II’ section [ Table 1 ] in this issue of IJA) and to request for grants. However, there are very few universally accepted guidelines for preparation of a good quality research proposal. A search was performed with keywords such as research proposal, funding, qualitative and writing proposals using search engines, namely, PubMed, Google Scholar and Scopus.

Five ‘C’s while writing a literature review

BASIC REQUIREMENTS OF A RESEARCH PROPOSAL

A proposal needs to show how your work fits into what is already known about the topic and what new paradigm will it add to the literature, while specifying the question that the research will answer, establishing its significance, and the implications of the answer.[ 2 ] The proposal must be capable of convincing the evaluation committee about the credibility, achievability, practicality and reproducibility (repeatability) of the research design.[ 3 ] Four categories of audience with different expectations may be present in the evaluation committees, namely academic colleagues, policy-makers, practitioners and lay audiences who evaluate the research proposal. Tips for preparation of a good research proposal include; ‘be practical, be persuasive, make broader links, aim for crystal clarity and plan before you write’. A researcher must be balanced, with a realistic understanding of what can be achieved. Being persuasive implies that researcher must be able to convince other researchers, research funding agencies, educational institutions and supervisors that the research is worth getting approval. The aim of the researcher should be clearly stated in simple language that describes the research in a way that non-specialists can comprehend, without use of jargons. The proposal must not only demonstrate that it is based on an intelligent understanding of the existing literature but also show that the writer has thought about the time needed to conduct each stage of the research.[ 4 , 5 ]

CONTENTS OF A RESEARCH PROPOSAL

The contents or formats of a research proposal vary depending on the requirements of evaluation committee and are generally provided by the evaluation committee or the institution.

In general, a cover page should contain the (i) title of the proposal, (ii) name and affiliation of the researcher (principal investigator) and co-investigators, (iii) institutional affiliation (degree of the investigator and the name of institution where the study will be performed), details of contact such as phone numbers, E-mail id's and lines for signatures of investigators.

The main contents of the proposal may be presented under the following headings: (i) introduction, (ii) review of literature, (iii) aims and objectives, (iv) research design and methods, (v) ethical considerations, (vi) budget, (vii) appendices and (viii) citations.[ 4 ]

Introduction

It is also sometimes termed as ‘need for study’ or ‘abstract’. Introduction is an initial pitch of an idea; it sets the scene and puts the research in context.[ 6 ] The introduction should be designed to create interest in the reader about the topic and proposal. It should convey to the reader, what you want to do, what necessitates the study and your passion for the topic.[ 7 ] Some questions that can be used to assess the significance of the study are: (i) Who has an interest in the domain of inquiry? (ii) What do we already know about the topic? (iii) What has not been answered adequately in previous research and practice? (iv) How will this research add to knowledge, practice and policy in this area? Some of the evaluation committees, expect the last two questions, elaborated under a separate heading of ‘background and significance’.[ 8 ] Introduction should also contain the hypothesis behind the research design. If hypothesis cannot be constructed, the line of inquiry to be used in the research must be indicated.

Review of literature

It refers to all sources of scientific evidence pertaining to the topic in interest. In the present era of digitalisation and easy accessibility, there is an enormous amount of relevant data available, making it a challenge for the researcher to include all of it in his/her review.[ 9 ] It is crucial to structure this section intelligently so that the reader can grasp the argument related to your study in relation to that of other researchers, while still demonstrating to your readers that your work is original and innovative. It is preferable to summarise each article in a paragraph, highlighting the details pertinent to the topic of interest. The progression of review can move from the more general to the more focused studies, or a historical progression can be used to develop the story, without making it exhaustive.[ 1 ] Literature should include supporting data, disagreements and controversies. Five ‘C's may be kept in mind while writing a literature review[ 10 ] [ Table 1 ].

Aims and objectives

The research purpose (or goal or aim) gives a broad indication of what the researcher wishes to achieve in the research. The hypothesis to be tested can be the aim of the study. The objectives related to parameters or tools used to achieve the aim are generally categorised as primary and secondary objectives.

Research design and method

The objective here is to convince the reader that the overall research design and methods of analysis will correctly address the research problem and to impress upon the reader that the methodology/sources chosen are appropriate for the specific topic. It should be unmistakably tied to the specific aims of your study.

In this section, the methods and sources used to conduct the research must be discussed, including specific references to sites, databases, key texts or authors that will be indispensable to the project. There should be specific mention about the methodological approaches to be undertaken to gather information, about the techniques to be used to analyse it and about the tests of external validity to which researcher is committed.[ 10 , 11 ]

The components of this section include the following:[ 4 ]

Population and sample

Population refers to all the elements (individuals, objects or substances) that meet certain criteria for inclusion in a given universe,[ 12 ] and sample refers to subset of population which meets the inclusion criteria for enrolment into the study. The inclusion and exclusion criteria should be clearly defined. The details pertaining to sample size are discussed in the article “Sample size calculation: Basic priniciples” published in this issue of IJA.

Data collection

The researcher is expected to give a detailed account of the methodology adopted for collection of data, which include the time frame required for the research. The methodology should be tested for its validity and ensure that, in pursuit of achieving the results, the participant's life is not jeopardised. The author should anticipate and acknowledge any potential barrier and pitfall in carrying out the research design and explain plans to address them, thereby avoiding lacunae due to incomplete data collection. If the researcher is planning to acquire data through interviews or questionnaires, copy of the questions used for the same should be attached as an annexure with the proposal.

Rigor (soundness of the research)

This addresses the strength of the research with respect to its neutrality, consistency and applicability. Rigor must be reflected throughout the proposal.

It refers to the robustness of a research method against bias. The author should convey the measures taken to avoid bias, viz. blinding and randomisation, in an elaborate way, thus ensuring that the result obtained from the adopted method is purely as chance and not influenced by other confounding variables.

Consistency

Consistency considers whether the findings will be consistent if the inquiry was replicated with the same participants and in a similar context. This can be achieved by adopting standard and universally accepted methods and scales.

Applicability

Applicability refers to the degree to which the findings can be applied to different contexts and groups.[ 13 ]

Data analysis

This section deals with the reduction and reconstruction of data and its analysis including sample size calculation. The researcher is expected to explain the steps adopted for coding and sorting the data obtained. Various tests to be used to analyse the data for its robustness, significance should be clearly stated. Author should also mention the names of statistician and suitable software which will be used in due course of data analysis and their contribution to data analysis and sample calculation.[ 9 ]

Ethical considerations

Medical research introduces special moral and ethical problems that are not usually encountered by other researchers during data collection, and hence, the researcher should take special care in ensuring that ethical standards are met. Ethical considerations refer to the protection of the participants' rights (right to self-determination, right to privacy, right to autonomy and confidentiality, right to fair treatment and right to protection from discomfort and harm), obtaining informed consent and the institutional review process (ethical approval). The researcher needs to provide adequate information on each of these aspects.

Informed consent needs to be obtained from the participants (details discussed in further chapters), as well as the research site and the relevant authorities.

When the researcher prepares a research budget, he/she should predict and cost all aspects of the research and then add an additional allowance for unpredictable disasters, delays and rising costs. All items in the budget should be justified.

Appendices are documents that support the proposal and application. The appendices will be specific for each proposal but documents that are usually required include informed consent form, supporting documents, questionnaires, measurement tools and patient information of the study in layman's language.

As with any scholarly research paper, you must cite the sources you used in composing your proposal. Although the words ‘references and bibliography’ are different, they are used interchangeably. It refers to all references cited in the research proposal.

Successful, qualitative research proposals should communicate the researcher's knowledge of the field and method and convey the emergent nature of the qualitative design. The proposal should follow a discernible logic from the introduction to presentation of the appendices.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Writing Your Research Proposal

5 Essentials You Need To Keep In Mind

By: Derek Jansen (MBA) | Reviewer: Eunice Rautenbach (DTech) | June 2023

Writing a high-quality research proposal that “sells” your study and wins the favour (and approval) of your university is no small task. In this post, we’ll share five critical dos and don’ts to help you navigate the proposal writing process.

This post is based on an extract from our online course , Research Proposal Bootcamp . In the course, we walk you through the process of developing an A-grade proposal, step by step, with plain-language explanations and loads of examples. If it’s your first time writing a research proposal, you definitely want to check that out. 

Overview: 5 Proposal Writing Essentials

• Understand your university’s requirements and restrictions
• Have a clearly articulated research problem
• Clearly communicate the feasibility of your research
• Pay very close attention to ethics policies
• Focus on writing critically and concisely

1. Understand the rules of the game

All too often, we see students going through all the effort of finding a unique and valuable topic and drafting a meaty proposal, only to realise that they’ve missed some critical information regarding their university’s requirements. 

Every university is different, but they all have some sort of requirements or expectations regarding what students can and can’t research. For example:

• Restrictions regarding the topic area that can be research
• Restrictions regarding data sources – for example, primary or secondary
• Requirements regarding methodology – for example, qualitative, quantitative, or mixed methods-based research
• And most notably, there can be varying expectations regarding topic originality – does your topic need to be super original or not?

The key takeaway here is that you need to thoroughly read through any briefing documents provided by your university. Also, take a look at past dissertations or theses from your program to get a feel for what the norms are . Long story short, make sure you understand the rules of the game before you start playing.

2. Have a clearly articulated research problem

As we’ve explained many times on this blog, all good research starts with a strong research problem – without a problem, you don’t have a clear justification for your research. Therefore, it’s essential that you have clarity regarding the research problem you’re going to address before you start drafting your proposal. From the research problem , the research gap emerges and from the research gap, your research aims , objectives and research questions emerge. These then guide your entire dissertation from start to end. 

Needless to say, all of this starts with the literature – in other words, you have to spend time reading the existing literature to understand the current state of knowledge. You can’t skip this all-important step. All too often, we see students make the mistake of trying to write up a proposal without having a clear understanding of the current state of the literature, which is just a recipe for disaster. You’ve got to take the time to understand what’s already been done before you can propose doing something new.

3. Demonstrate the feasibility of your research

One of the key concerns that reviewers or assessors have when deciding to approve or reject a research proposal is the practicality/feasibility of the proposed research , given the student’s resources (which are usually pretty limited). You can have a brilliant research topic that’s super original and valuable, but if there is any question about whether the project is something that you can realistically pull off, you’re going to run into issues when it comes to getting your proposal accepted.

So, what does this mean for you?

First, you need to make sure that the research topic you’ve chosen and the methodology you’re planning to use is 100% safe in terms of feasibility . In other words, you need to be super certain that you can actually pull off this study. Of greatest importance here is the data collection and analysis aspect – in other words, will you be able to get access to the data you need, and will you be able to analyse it?

Second, assuming you’re 100% confident that you can pull the research off, you need to clearly communicate that in your research proposal. To do this, you need to proactively think about all the concerns the reviewer or supervisor might have and ensure that you clearly address these in your proposal. Remember, the proposal is a one-way communication – you get one shot (per submission) to make your case, and there’s generally no Q&A opportunity . So, make it clear what you’ll be doing, what the potential risks are and how you’ll manage those risks to ensure that your study goes according to plan.

If you have the word count available, it’s a good idea to present a project plan , ideally using something like a Gantt chart. You can also consider presenting a risk register , where you detail the potential risks, their likelihood and impact, and your mitigation and response actions – this will show the assessor that you’ve really thought through the practicalities of your proposed project. If you want to learn more about project plans and risk registers, we cover these in detail in our proposal writing course, Research Proposal Bootcamp , and we also provide templates that you can use. 

Need a helping hand?

4. Pay close attention to ethics policies

This one’s a biggy – and it can often be a dream crusher for students with lofty research ideas. If there’s one thing that will sink your research proposal faster than anything else, it’s non-compliance with your university’s research ethics policy . This is simply a non-negotiable, so don’t waste your time thinking you can convince your institution otherwise. If your proposed research runs against any aspect of your institution’s ethics policies, it’s a no-go.

The ethics requirements for dissertations can vary depending on the field of study, institution, and country, so we can’t give you a list of things you need to do, but some common requirements that you should be aware of include things like:

• Informed consent – in other words, getting permission/consent from your study’s participants and allowing them to opt out at any point
• Privacy and confidentiality – in other words, ensuring that you manage the data securely and respect people’s privacy
• If your research involves animals (as opposed to people), you’ll need to explain how you’ll ensure ethical treatment , how you’ll reduce harm or distress, etc.

One more thing to keep in mind is that certain types of research may be acceptable from an ethics perspective, but will require additional levels of approval . For example, if you’re planning to study any sort of vulnerable population (e.g., children, the elderly, people with mental health conditions, etc.), this may be allowed in principle but requires additional ethical scrutiny. This often involves some sort of review board or committee, which slows things down quite a bit. Situations like this aren’t proposal killers, but they can create a much more rigid environment , so you need to consider whether that works for you, given your timeline.

5. Write critically and concisely

The final item on the list is more generic but just as important to the success of your research proposal – that is, writing critically and concisely . 

All too often, students fall short in terms of critical writing and end up writing in a very descriptive manner instead. We’ve got a detailed blog post and video explaining the difference between these two types of writing, so we won’t go into detail here. However, the simplest way to distinguish between the two types of writing is that descriptive writing focuses on the what , while analytical writing draws out the “so what” – in other words, what’s the impact and relevance of each point that you’re making to the bigger issue at hand.

In the case of a research proposal, the core task at hand is to convince the reader that your planned research deserves a chance . To do this, you need to show the reviewer that your research will (amongst other things) be original , valuable and practical . So, when you’re writing, you need to keep this core objective front of mind and write with purpose, taking every opportunity to link what you’re writing about to that core purpose of the proposal.

The second aspect in relation to writing is to write concisely . All too often, students ramble on and use far more word count than is necessary. Part of the problem here is that their writing is just too descriptive (the previous point) and part of the issue is just a lack of editing .

The keyword here is editing – in other words, you don’t need to write the most concise version possible on your first try – if anything, we encourage you to just thought vomit as much as you can in the initial stages of writing. Once you’ve got everything down on paper, then you can get down to editing and trimming down your writing . You need to get comfortable with this process of iteration and revision with everything you write – don’t try to write the perfect first draft. First, get the thoughts out of your head and onto the paper , then edit. This is a habit that will serve you well beyond your proposal, into your actual dissertation or thesis.

Wrapping Up

To recap, the five essentials to keep in mind when writing up your research proposal include:

If you want to learn more about how to craft a top-notch research proposal, be sure to check out our online course for a comprehensive, step-by-step guide. Alternatively, if you’d like to get hands-on help developing your proposal, be sure to check out our private coaching service , where we hold your hand through the research journey, step by step. 

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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How to write a research proposal for a Master's dissertation

Unsure how to start your research proposal as part of your dissertation read below our top tips from banking and finance student, nelly, on how to structure your proposal and make sure it's a strong, formative foundation to build your dissertation..

It's understandable if the proposal part of your dissertation feels like a waste of time. Why not just get started on the dissertation itself? Isn't 'proposal' a just fancy word for a plan?

It's important to see your Master's research proposal not only as a requirement but as a way of formalising your ideas and mapping out the direction and purpose of your dissertation. A strong, carefully prepared proposal is instrumental in writing a good dissertation.

How to structure a research proposal for a Master's dissertation

First things first: what do you need to include in a research proposal? The recommended structure of your proposal is:

• Motivation: introduce your research question and give an overview of the topic, explain the importance of your research
• Theory:  draw on existing pieces of research that are relevant to your topic of choice, leading up to your question and identifying how your dissertation will explore new territory
• Data and methodology: how do you plan to answer the research question? Explain your data sources and methodology
• Expected results: finally, what will the outcome be? What do you think your data and methodology will find?

Top Tips for Writing a Dissertation Research Proposal

Choose a dissertation topic well in advance of starting to write it

Allow existing research to guide you

Make your research questions as specific as possible

When you choose a topic, it will naturally be very broad and general. For example, Market Efficiency . Under this umbrella term, there are so many questions you could explore and challenge. But, it's so important that you hone in on one very specific question, such as ' How do presidential elections affect market efficiency?'  When it comes to your Master's, the more specific and clear-cut the better.

Collate your bibliography as you go

Everyone knows it's best practice to update your bibliography as you go, but that doesn't just apply to the main bibliography document you submit with your dissertation. Get in the habit of writing down the title, author and date of the relevant article next to every note you make - you'll be grateful you did it later down the line!

Colour code your notes based on which part of the proposal they apply to

Use highlighters and sticky notes to keep track of why you thought a certain research piece was useful, and what you intended to use it for. For example, if you've underlined lots of sections of a research article when it comes to pulling your research proposal together it will take you longer to remember what piece of research applies to where.

Instead, you may want to highlight anything that could inform your methodology in blue, any quotations that will form your theory in yellow etc. This will save you time and stress later down the line.

Write your Motivation after your Theory

Your Motivation section will be that much more coherent and specific if you write it after you've done all your research. All the reading you have done for your Theory will better cement the importance of your research, as well as provide plenty of context for you to write in detail your motivation. Think about the difference between ' I'm doing this because I'm interested in it ' vs. ' I'm doing this because I'm passionate, and I've noticed a clear gap in this area of study which is detailed below in example A, B and C .'

Make sure your Data and Methodology section is to the point and succinct

Link your Expectations to existing research

Your expectations should be based on research and data, not conjecture and assumptions. It doesn't matter if the end results match up to what you expected, as long as both of these sections are informed by research and data. 

Published By Nelly on 01/09/2020 | Last Updated 23/01/2024

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How to write a research proposal: a detailed guide for students

A professional writer with ten years of experience and a Ph.D. in Modern History, Catharine Tawil writes engaging and insightful papers for academic exchange. With deep insight into the impact of historical events on the present, she provides a unique perspective in giving students a feel for the past. Her writing educates and stimulates critical thinking, making her a treasure to those wading through the complexities of history.

How to write a research proposal? Although writing academic papers and completing projects is part of the routine of any young learner, this assignment can often be troublesome. Still, if you are looking for professional research proposal guidelines, you’ve come to the right place. In this post, we’ll go down the rabbit hole and discover all the best ways to complete this assignment easily and quickly. 

Research proposal: meaning and description

Research proposals are not easy to write. However, if you follow our tips and tricks, you will achieve all your academic goals. As a rule, you need to develop a strong research proposal before you start working on your research paper. In other words, it’s like preparing a list of ingredients for cooking your main course. 

Your paper will generally contain a topic (well, that’s the most straightforward component), your research questions, methodology, and the significance of the chosen field. However, the requirements might differ depending on your academic level and the overall complexity of your paper. 

Why a good research proposal matters

What do I need to compose a proposal writing? Many bright minds ask this question. The answer is that it has many goals. First and foremost, it allows learners to clarify their ideas and get approval from their teachers or professors. The second thing about this writing is that it helps students create a well-structured and properly formatted paper before diving too deep into the research paper. As a rule, you must submit your proposal before you start working on your research project, thesis, or dissertation. 

Top components of a research proposal

Your research proposal must cover many experts. For your convenience, we’ve prepared a list of top features you are expected to have in this type of writing. 

• Topic: Similar to a research paper, your proposal must have a precise topic. It should be understandable, fresh, and sharp. And, of course, it should be focused on your research for 100%.
• Intro: This is background info for your topic. In most cases, it highlights the importance of your study and describes the research objectives. 
• Literature review: What literature is related to the chosen niche? What unresolved questions does your field have? Why do you need to conduct the research? Your literature review helps you prove that you have already conducted the primary research and understand the selected topic well. This point is a must-to-write for all research proposals.
• Research questions: What questions will your study address? Make sure they are unique, measurable, and achievable.
• Methodology: In this field, you must specify the methods and techniques you will use to collect and process your findings. 
• Timeline: Every project has its deadlines and milestones. You will need to create an approximate schedule for completing your assignment. This schedule must include time for collecting information, advanced data analysis, and writing. 
• Reference: As with the other academic assignments, you must develop a reference list for your paper proposal. 
• Appendices: This is the best place to provide your supplementary artifacts and other materials. 

How can you understand your research problem 

Now that you have a better understanding of a research proposal, what’s next? Below is a simple step-by-step solution for writing a research proposal. 

Spotlighting the research gap

Identifying a research gap for a research proposal involves several stages. Firstly, you will need to review existing literature in your field. This will allow you to pinpoint areas where knowledge is lacking or contradictory. For example, you can search for some unanswered questions that require more investigation. After that, you may consider recent developments or emerging trends that created new gaps in existing research. Finally, you should critically evaluate your expertise and interests. 

Developing your main research question

Developing your main research question for a research proposal usually involves the following critical steps: 

• Brainstorming ideas and narrowing down your topic to a specific field. 
• Clarify the gaps you’ve discovered in the previous stage.
• Formulate your main research question.
• Double-check your question for relevance and clarity.
• Refine your research question and make sure it fully aligns with your goals. 

Choosing your top-notch research objectives

Now, it’s time to dive into the ocean of your research proposal objectives. Although there might be too many goals, you must select only the most important ones. Moreover, it requires careful consideration and strategic planning. The best approach to this task is to start by identifying the main purpose of your research. After that, you may try to connect your goals with the main questions and the research gap. Not to mention, make sure to focus only on realistic goals during your objective’s research design. 

Working on your literature review

If you look at any good-written research proposal example, you will notice that it always has a literature review section. To complete it easily, feel free to follow these easy steps:

• Gather articles and texts that address these themes.
• Critically analyze and synthesize the findings from the chosen sources.
• Organize your literature review thematically or chronologically.
• Conclude by summarizing the current state of knowledge and explaining your proposed research's contribution.

Selecting the research methodology 

When choosing the most fitting research methodology, consider the following parameters: 

• Define the research questions to guide your methodology selection.
• Evaluate different research methodologies (for example, you can choose quantitative, qualitative, or mixed methods.)
• Consider practical factors, including resources, time constraints, and access to participants.
• Choose a methodology that aligns with your research goals and theoretical framework.
• Explain how the chosen methodology enables you to collect relevant data and generate insights for your research proposal.

Developing the introduction

There is nothing new about the introduction being one of the most impactful parts of any academic paper. To succeed in writing your assignment, you must follow many rules and requirements. So, here is a quick start on how to complete this part like a real pro. 

Collecting the background information

Writing a research proposal is never an easy task. However, a good introduction with properly arranged background information is one of the keys to success. You can begin by introducing the broad study area and its significance in the academic or practical realm. After that, you can provide historical context or foundational theories relevant to the research topic. It is always a brilliant idea to summarize past research and scholarly discussions related to the subject and highlight your key findings and knowledge gaps. After all, connect your background info and the proposed research. You can also add a smooth transition to your problem statements and research proposal purpose. 

Arranging the study context

This part of writing is one of the most complicated. However, the tips below might help you cope with it more easily. 

• Describe your research's social, cultural, economic, or environmental context.
• Identify any trends, developments, or events that underscore the relevance of the research significance.
• Highlight any specific challenges or opportunities presented by the research context.
• Emphasize the need to address the identified research problem.

Describing the research problem and objectives

This section articulates the specific research problem the proposal aims to address. The research problem is the focal point of the study, representing the gap or issue in knowledge that the research seeks to explore. Always make sure your objectives provide clear and measurable targets for the study.

Demonstrating the significance of the study

All excellent research proposal examples can boast of having an outstanding demonstration of the significance of the study. And you can do that, too! For these purposes, follow this easy schema: 

• Discuss the broader significance of the research topic within its field or discipline, emphasizing its relevance and timeliness.
• Identify the potential contributions that the proposed research is expected to make.

Composing the research methodology

You might feel tired of all the rules, but it’s not the time to give up. Your research proposal template desperately needs a sound research methodology. So, let’s get started! 

Determining the right research design

When determining the right research design for your proposal, consider the following tips:

• Clarify your research questions and objectives.
• Explore various research designs and methodologies that can fit the research proposal structure well. This approach will help you identify the best options for your research aims.
• Consider practical constraints. You need to consider time, budget, access to participants or data, and ethical considerations.
• Pilot-test your research design. It is always good to conduct a pilot study or small-scale test to assess the feasibility and effectiveness of your chosen research design in the primary stage of the research proposal template development. 

Choosing the research participants

Always consider the practical aspects of participant selection, such as accessibility and feasibility. Finally, be transparent about the participant selection process in your research proposal.

Collecting data: your most fitting methods

Any student is required to select the most suitable methods of data collection for their assignment. Here are a few tips for your convenience: 

• Choose methods that best capture the data needed to address your research questions and objectives.
• Assess the practicality of each method in terms of resources, time, and access to participants or data sources.
• Select methods that yield data with high reliability and validity.

The truth is that every research proposal format requires diverse methods of collecting data. So, always adapt them to your specific writing. 

Creating the plan for data analysis

In this step, you will outline the specific techniques and procedures you will use to analyze your research data. This includes selecting appropriate statistical or qualitative analysis methods and organizing and coding your data. The data analysis plan should align with your research objectives. This is the essential feature of all research proposals.

Ensuring the validity and reliability of your research

Ensuring validity and reliability means making sure your research methods accurately measure what they're supposed to and produce consistent results. Remember that ensuring research study validity is a must for this type of academic paper. 

Crafting the literature review

According to research proposal format rules, your paper must contain a literature review. Some students believe that completing this task during the data collection step is easier, while others admit they usually craft it at the final steps of writing a proposal. Anyway, the process usually has several steps. 

Choosing the relevant literature

Identifying the foundational studies and key sources that will guide your research is essential. Although you can look for some research proposal examples, it is still good to follow this plan during writing:

• Search academic databases and scholarly sources related to your research topic.
• Look for key studies, articles, and books that provide insights into your research area.
• Focus on literature that directly addresses your research questions and objectives.

Summarizing the literature lists

Once you've gathered relevant literature for your paper proposal, synthesizing it will be your next step. Here's how to approach it:

• Summarize the main findings and arguments of the chosen literature list.
• Identify common themes, trends, and patterns in different sources.
• Analyze how the literature contributes to the understanding of your research topic.

Evaluating the literature sources

Now, it's high time to evaluate the resources’ quality and relevance critically:

• Assess each source's credibility, relevance, and methodological rigor for your proposal writing.
• Consider the strengths and weaknesses of different research methods used in the literature.

Exploring the research gaps

At the final step of working with your literature sources, you need to find out the areas for further investigation: 

• Evaluate the existing literature to identify unanswered questions.
• Look for contradictions, inconsistencies, or limitations in the current research.
• Consider emerging trends, recent developments, or advancements in your field.

Now, the work with literature lists for your research proposal is done. 

Note: Failure to effectively analyze your sources is one of the most common mistakes in writing a research proposal, so don’t underestimate it. 

Creating the conclusion 

Every research proposal has a conclusion. Although many students don’t like this part of writing, it is still necessary to pay attention to it. Here is how to do that. 

Summarizing your findings

• Condense the primary outcomes of your study into clear statements.
• Make sure that your summary captures the essential research findings derived from your research.

Adding recommendations for future research

• Suggest areas for further investigation based on the limitations identified in your research proposal.
• Offer suggestions or directions for future research.

Showing off the implications of your study

• Discuss the broader significance and relevance of your study's findings for theory, practice, or policy.
• Articulate the potential impact or practical applications of your research results.

Note: The conclusion is a must-have writing piece in every research proposal format. Always add it to your paper. 

Composing the abstract

If you look at any professionally written research proposal example, you will discover it also has an abstract. 

Offering a concise study overview

Start your abstract with a brief overview of the study. In other words, you can provide a snapshot of your paper’s purpose and significance. You will also need to summarize the main topic and objectives. If you are feeling a bit lost in what to write in this part, read the introduction of your research proposal once more - you will find some basic info to write about. 

Introducing the research problem and objectives

Regardless of your writing style, it is crucial to add your research paper objectives to your abstract: 

• Clearly present your research problem and objectives.
• Define the research problem, emphasizing its importance.
• Clearly state the specific research questions that your study aims to address.

Detailing the research methodology

• Ensure the credibility of your study by providing a detailed overview of your research methodology.
• Describe your research design and methods used while composing a research proposal briefly.
• Justify your methodology choice.
• Briefly outline your data collection, analysis, and interpretation procedures.

Recapping the research findings

• Summarize your key findings.
• Outline the main outcomes of your study in clear and straightforward language.
• Highlight how your findings address the research objectives and contribute to filling the research gap.

Note: According to research proposal format requirements, all these abstract parts are obligatory.

Style and formatting

If you look for a fresh and up-to-date research proposal example online, you will likely discover they all have different formats. However, there are still some rules you are expected to follow. 

Following the research proposal guidelines

Employing clear and concise writing, proofreading and editing the proposal, conclusion .

Of course, writing papers is usually a tricky process. Fortunately, you can always get professional help and pay for essay online. Still, if you want to complete it by yourself, remember about these critical aspects. 

Most universities and colleges have a solid view of the components of the proposal:

• Introduction;
• Literature Review;
• Methodology;
• Research Timeline;
• References;
• Appendices.

A perfectly written research proposal is a roadmap for the entire research project. In other words, it guides the researcher in defining objectives, methods, and expected outcomes. A research proposal is also necessary to secure funding, gain approval from ethics committees, and attract collaborators or participants.

Final thoughts and recommendations

The best recommendation for creating this type of writing is to begin far in advance and follow all the professor’s requirements. Still, if you have an urgent deadline or writing difficulties, you can always rely on the Write my paper for me professional service. So, how to write a research proposal? It’s up to you!

What is the main goal of a research proposal?

The purpose of a research proposal is to outline the planned research project, including its objectives, methodology, and significance.

How long should a typical research proposal be?

Research proposal length typically ranges from 1500 to 2500 words.

What are the common mistakes to avoid when composing a research proposal?

The list of mistakes includes unclear objectives, inadequate literature review, and lack of coherence in the methodology.

Can I revise a research proposal after submission?

Yes, a research proposal can be revised after submission based on reviewer feedback or research plan changes.

How is it better to ensure the validity and reliability of my research study?

Use appropriate research designs and methods, maintain consistency in data collection and analysis, and address potential sources of bias.

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Mastering the Art of Proposal Writing: A Step-by-Step Example Format

Writing a proposal can be a daunting task, especially if you’re new to the process. However, with the right format and structure, crafting a compelling proposal becomes much easier. In this article, we will guide you through a step-by-step example format for writing an effective proposal. By following these guidelines, you’ll be able to master the art of proposal writing and increase your chances of success.

Introduction

The introduction is your opportunity to hook the reader and provide them with an overview of your proposal. Start by clearly stating the problem or need that your proposal aims to address. This should be concise and compelling, capturing the reader’s attention from the start.

Next, provide some background information to give context to your proposal. Explain why this problem is significant and how it affects your target audience or organization. Use relevant data or statistics to highlight the importance of finding a solution.

Finally, clearly state your objectives and goals for this proposal. What do you hope to achieve? Be specific about what outcomes you expect if your proposal is accepted.

Methodology

In this section, outline your proposed methodology for addressing the problem stated in the introduction. Break it down into clear steps or stages so that readers can easily follow along.

Start by describing any research or analysis you have conducted to gather information about the problem at hand. This could include market research, surveys, interviews, or data analysis. Explain why this information is relevant and how it informs your proposed solution.

Next, present your proposed solution in detail. Describe how it addresses the problem identified in the introduction and why it is effective. Use evidence or examples to support your claims and demonstrate that you have thoroughly thought through your approach.

Finally, outline any challenges or potential obstacles that may arise during implementation. Be transparent about these potential roadblocks and explain how you plan to overcome them. This shows that you have considered all aspects of your proposal and have a plan in place to mitigate risks.

Budget and Timeline

In this section, provide a detailed breakdown of the budget required to implement your proposal. Include all relevant costs, such as materials, labor, equipment, and any other expenses. Be as specific as possible to give the reader a clear understanding of the financial implications.

Additionally, outline a timeline for the implementation of your proposal. Break it down into milestones or phases and specify the expected duration for each. This will help stakeholders visualize how the project will progress over time.

It’s important to ensure that your budget and timeline are realistic and feasible. Do thorough research to determine accurate cost estimates and consider any potential delays or unforeseen circumstances that may affect your timeline.

The conclusion is your final opportunity to leave a lasting impression on the reader. Summarize the key points discussed throughout your proposal, emphasizing how they contribute to solving the problem at hand.

Reiterate why your proposed solution is effective and highlight any unique advantages it offers compared to alternative approaches. Use persuasive language to encourage readers to support your proposal.

Finally, end with a call-to-action. Clearly state what you want the reader to do next – whether it’s approving the proposal, allocating resources, or scheduling further discussions. Make it easy for them to take action by providing contact information or directing them to specific channels.

By following this step-by-step example format for writing proposals, you’ll be well-equipped to create compelling proposals that effectively communicate your ideas and solutions. Remember to tailor each proposal according to its specific audience and purpose but keep these guidelines in mind as a foundation for success in proposal writing.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.

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Tailored Business Proposals: 19 Examples for Different Industries

The cornerstone of winning any new business lies in the strength of your proposal. The aim? To not only outline your offer, but to paint a picture so vivid your prospects can see the brighter future your partnership could bring.

In this guide, we unpack everything you need to paint this picture. First, we’ll work through the theory: showing how to structure your proposal for maximum impact. Then, we’ll see how these look in practice with 19 industry-tailored, time-tested business proposal examples.

In short, everything you need to take your proposal game to the next level.

Key Takeaways

• A Strong Start is Half the Battle: Your proposal's introduction should grab attention like a headline does. Think of it as the trailer to the blockbuster that is your proposal.
• Clarity is King: Aim for a fluff-free zone. We'll show you how to be crystal clear about what you're offering and why it matters.
• Tailor Made to Fit: Like a bespoke suit, your proposal should be customized to fit your potential client's needs. Leave the cookie-cutting to the competition.
• Evidence, Please: Back up your claims with solid proof. Testimonials, case studies, and data are your best friends.
• A Call to Action That Calls Out: Don't leave your reader hanging. A compelling call to action prompts their next move - so it's imperative that you're crystal clear about what you want them to do next to move things forward.

How to structure your business proposal

Every element of a great business proposal should serve the overall objective. Clarity and concision are your priorities. In the spirit of being direct, here's a blueprint (as well as some tips) to get you there:

Executive Summary : After your title page, begin with an executive summary that captures the essence of your proposal. This section should be compelling, providing a clear snapshot of the client's problem and your proposed solution, setting the stage for the details that follow.

Define the Problem : Show your deep understanding of the challenges your potential client is facing, showing empathy and insight. This reassures the client that you grasp the nitty-gritty and the nuances of their situation.

Propose Your Solutions : In this section, outline your proposed solutions. Each solution should directly address a facet of the client's problem, clearly explaining how your services or products fit their needs. Focus on how you solve the problem, not just the features and benefits of your product or service.

Methodology and Timeline : Discuss your methodology and project timeline, providing a clear roadmap of how and when you plan to implement your solutions. This section should reassure the client of your project management skills, communication and planning abilities and that you have a realistic approach.

Pricing: Transparently outline your pricing structure while emphasizing the value provided. It’s crucial to balance cost with the benefits your client will gain, presenting your proposal as a strategic investment. Remember to include any add-on services or additional charges to avoid surprising your client later on in the process.

Proof of Success : Support your proposal with concrete evidence of your past successes. Include case studies, testimonials, and relevant data that validate your claims and demonstrate your capability and experience. If it's appropriate, you can provide some references your prospect can reach out to.

Conclusion and Call to Action : Conclude with a strong call to action. Clearly state what steps you want the reader to take next, whether it’s scheduling a meeting, signing a contract, or any other specific requirements.

This structured approach ensures that your proposal is a persuasive, coherent argument that effectively communicates why you are the best choice for the client.

19 Business proposal examples to use

When it comes to your unique needs, you're the expert. But, in order to get you started or inspire you to sell in new ways, we offer a robust library of business proposal templates . Each one is tailored to a different sector, showcasing how to apply the structure we've just outlined in real-world scenarios. Here are 19 different sample proposals, so you have plenty of choices to use or peruse!

1. SaaS Proposal

When writing a SaaS proposal , you must detail the office chaos your software will calm. Show them a future where productivity soars, thanks to your cloud-based wizardry. Be specific about features, but link each one to a benefit. "Our feature X means your team can do Y, leading to Z% more sales." Don't forget to sprinkle in client testimonials from other businesses that have achieved zen thanks to your help! Look at our SaaS Proposal Template to see exactly what I mean.

SaaS Proposal Template

Propel your business forward with our SaaS Proposal Template – present a persuasive case for adopting your solution to prospects.

2. Mobile App Development Proposal

Here, you're the architect of the next app everyone can't live without. Your mobile app proposal should start with the vision: the gap in the market your app fills beautifully. Describe how smooth and intuitive the user journey is. Outline the development timeline and the rigor of your testing and quality assurance strategy. Then, pull out the portfolio and social proof to show that you have the experience to match the vision. Our Mobile App development template will give you a better idea of how to tell your story in a way prospective clients won't be able to refuse an opportunity to work with you.

Mobile App Development Proposal Template

Secure projects with a compelling and persuasive Mobile App Development Proposal Template– craft a comprehensive, innovative, and tailored pitch swiftly.

3. Enterprise Sales Proposal

This is where you think big - there are so many proposal creation possibilities. You're addressing companies with complex needs and multiple stakeholders. Your sales proposa l should reflect that. Start with an executive summary that speaks their language—efficiency, scalability, ROI. Dive deep into how your solution aligns with their strategic goals. Use data to lead them to the inevitable conclusion that your solution isn't just the best option; it's the only one that makes sense. Our enterprise sales template belongs in your proposal kit and shows how this is done well.

Grab our Enterprise Sales Template

Get to 'yes' faster by captivating your buyer with web-based sales assets

4. Software Development Proposal

This one's all about transformation. Your opening should paint a picture for a prospective buyer of the digital makeover their business will undergo. Detail the technical wizardry you'll employ in your software development proposal, but take the time to demystify all of it. Break your process into clear, digestible phases, showing milestones and success at each turn. When discussing costs, emphasize the long-term value of custom software—like investing in a high-quality tool that pays for itself over time. Our software proposal template shows what this all looks like in practice.

Software Development Proposal Template

Win development projects with a thorough and persuasive software pitch – prepare a comprehensive, detailed, and tailored proposal quickly.

5. Investment Proposal

Here, you're wooing investors with a unique idea that's as solid as it is exciting: your business model, your market analysis, and your growth projections. These are particularly crucial for larger projects that require significant capital. So, you need to present a clear and concise outline of the opportunity, the potential ROI, and the associated risks. Look at how Qwilr’s investment proposal template establishes a clear understanding between the investor and the opportunity. It also leaves space for all of the important contractual language to ensure you're staying compliant while you pitch.

Grab our Investment Proposal Template

6. Marketing Proposal

Imagine you’re crafting a strategy to turn a brand from a wallflower into the life of the party. Your marketing proposal should delve into the current market position and paint a picture of the potential you can help them realize. Outline a multi-channel approach, weaving in success stories like proof points in your narrative. Include your proposed project scope and include the deliverables like brand guidelines, design assets, copy and strategy work. Show them how your unique blend of creativity and analytics will boost their visibility and engagement, leading to a measurable uptick in sales and brand loyalty. Our marketing proposal template shows you exactly how it's done.

Marketing Proposal Template

Win clients with a clear and convincing Marketing Proposal – craft an engaging, goal-driven, and results-focused proposal in no time.

7. SEO Proposal

Your SEO proposal acts as their map, guiding them through the winding terrain of search engine algorithms to the pinnacle of those Page 1 rankings. Start by laying out the stark reality of their current online presence and its untapped potential. Break down your strategy into tangible steps—keyword research, on-page optimization, content marketing. Use case studies to illustrate the climb from obscurity to prominence. Make it clear that investing in SEO is not a cost but a growth catalyst. How do you do it? Use our SEO proposal template. It's designed for engagement and interactive storytelling.

SEO Proposal Template

Gain clients with a captivating and persuasive SEO Proposal – design a strategic, data-driven, and results-focused proposal quickly.

8. Paid Search Proposal (PPC or Google Ads)

Think of this as plotting a direct route to sales growth. Your opening? It highlights the inefficiency of their current advertising efforts compared to the precision targeting Google Ads offers. Your PPC proposal should map out a campaign that targets their ideal customers with laser focus, promising better conversion rates at a lower cost. Include projections to illustrate the potential return on ad spend, turning skepticism into anticipation- as this Google Ads proposal template neatly demonstrates.

PPC Proposal Template

Craft a winning PPC strategy with the comprehensive PPC Proposal Template – efficiently develop targeted and result-oriented campaigns

9. Influencer Marketing Proposal

Begin your influencer marketing proposal by introducing yourself, your brand, and your audience. Then, demonstrate your understanding of the target brand's needs and how your content and audience can help service those needs. Drill down into the metrics that will define success for them here: people interacting with the content, website visitors, sales, new followers, etc. Showcase success stories as evidence that this approach isn't just trendy; it's transformative.

This influencer marketing proposal template helps you create a data-driven, results-orientated proposal in a fraction of the time.

Influencer Proposal Template

Showcase your expertise in influencer marketing with our dynamic Influencer Proposal Template. Designed for accuracy and impact, it enables you to create a data-driven, results-oriented proposal tailored to your potential partner's goals.

10. Branding Proposal

You're the artist envisioning a brand's rebirth. Start your branding proposal with a critique of the current brand identity and its market perception. Propose a rebranding strategy that promises to not just change looks but revitalize the brand's story, making it resonate with today’s audience. Include mood boards, success stories, and market research to back your vision. Paint a picture of the future where their brand isn’t just seen but felt deeply by its audience. Our brand identity proposal template helps highlight the unique approach to identity, positioning, and messaging that you bring to the table.

Branding Proposal Template

Win clients with a compelling and persuasive brand strategy – craft a clear, consistent, and impactful brand proposal quickly.

11. Sponsorship Proposal

Position your sponsorship proposal as a win-win partnership that elevates both parties. Begin with an analysis of the potential partner’s audience and how it overlaps with your client’s target market. Propose a sponsorship deal that feels less like a transaction and more like a collaboration towards a shared goal. Highlight past sponsorship successes as proof of concept, ensuring the partner feels confident in the mutual benefits. Our sponsorship proposal template helps you create a detailed, goal-orientated and mutually beneficial pitch in minutes.

Grab our Sponsorship Proposal Template

12. Content Marketing Proposal

With your content marketing proposal , you're the storyteller proposing a saga that captures and holds the audience's attention. Start with the harsh reality of their current content's performance—or lack thereof. Lay out a content strategy that spans blog posts, videos, and social media, all designed to engage and convert. Use metrics from past campaigns to underscore the value of quality content, positioning it as the cornerstone of digital marketing success. Qwilr’s content marketing proposal template helps your team close impactful, high-value clients and expand your business.

Grab our Content Marketing Proposal Template

Drive content success with our Content Marketing Proposal Template – win high value clients by presenting a comprehensive content offering.

13. Email Marketing Proposal

With your email marketing proposal , you’re connecting your knowledge of email marketing to the potential client's needs. Showcase your content plan, focussing on segmentation and personalization methods aimed at deepening relationships and driving sales. Present data from successful email campaigns to illustrate the potential for increased open rates and conversions. Our email marketing proposal template can be the shortcut to your success.

Email Marketing Proposal Template

Win clients with an engaging and convincing Email Marketing Proposal – craft a targeted, data-driven, and results-oriented proposal in no time.

14. Website Design Proposal

Here, you're the digital renovator, promising a website that wows and works hard. With your website design proposal , it's no surprise that aesthetics are important. Use rich media, interactive elements, and high-quality images to heighten engagement. Show mockups or case studies to illustrate the transformative power of good design, framing the website not just as a cost but as an investment in the brand’s digital footprint. Our website proposal template will help you land clients while showcasing your expertise.

Grab our Website Design Proposal Template

15. “Spin Selling” Proposal

Adopt the role of a sales strategist, advocating for a method that spins ordinary conversations into sales opportunities. Highlight the inefficiencies in their current sales approach with empathy. Introduce SPIN Selling as a proven methodology focussing on Situation, Problem, Implication, and Need-payoff questions, promising to elevate your sales professionals to the trusted advisors the modern buyer prefers. Use success stories to cement the credibility of this approach and our SPIN selling template to help you do it all in a fraction of the time.

Grab our Spin Selling Proposal Template

16 & 17. “MeddPicc” and “Meddicc” Proposals

For these, position yourself as a sales transformation guru. Each proposal should dissect the current sales process, revealing gaps and missed opportunities. Present MEDDPICC/MEDDIC as comprehensive frameworks that ensure thorough qualification and a deeper understanding of customer needs, leading to more predictable and successful sales outcomes. Bolster your case with testimonials and metrics from businesses that have seen significant improvements after adopting these methodologies. Our MeddPicc and Meddicc proposal templates can prove invaluable allies here.

Grab our MEDDPICC Proposal Template

18. “Challenger Sales” Proposal

Here, you're advocating for a bold, assertive approach to sales that challenges prospects’ preconceptions. Begin by illustrating the limitations of their current sales strategy with real-world examples. Introduce the Challenger Sales model as the game-changer, emphasizing its focus on teaching, tailoring, and taking control of the sales conversation. Highlight the success stories of companies that have embraced this model, showcasing impressive results. Qwilr’s Challenger Sales Methodology template embraces this solution-focussed sales approach.

Grab our Challenger SaaS Proposal Template

19. “Mutual Action Plan” Proposal

Imagine guiding your client toward a collaborative sales strategy that maps out the path to a closed deal. Start with the pitfalls of traditional, one-sided sales plans. Present the Mutual Action Plan as a partnership between seller and buyer, creating a shared roadmap towards decision-making. Highlight its benefits—increased transparency, alignment, and a higher rate of successful closures—backed by case studies of successful implementations. Look how this Mutual Action Plan template fosters collaboration with its shared goals, milestones, and commitments.

Grab our Mutual Action Plan Template

Start Using Qwilr to Create Your Business Proposal Template

With Qwilr, gone are the days of one-size-fits-all PDF templates that blend into the background noise of your prospect's inbox. Here’s how Qwilr’s proposal software turbo-charges your efficiency and creativity:

• Tailor-Made Templates: Jumpstart your sales proposal process with business communications templates that are as flexible as they are beautiful. Customize to your heart's content, ensuring every proposal (and proposal template) reflects your unique brand and message. Our proposal samples showcase how you can create a robust and winning proposal efficiently each and every time.
• Interactive Quotes: Transform bland, static quotes into interactive, engaging elements that allow your prospects to customize their options.
• Seamless Integrations: Connect Qwilr with your CRM, accounting software, and more of your best sales tools to streamline your workflow. It’s like having a team of assistants at your beck and call, ensuring every part of the proposal process is in sync.
• Real-Time Notifications: Receive alerts the moment your proposal is viewed. It's like having ESP, giving you a decent gauge on buyer intent , plus the perfect timing to follow up, answer questions, or just give a gentle nudge.
• Data-Driven Insights: Learn what works and what doesn’t. Qwilr’s analytics give you a behind-the-scenes look at how your proposals perform, turning data into actionable insights.

The best proposal software should not just be a tool but a member of your team- one that works tirelessly to ensure your proposals stand out and deliver results. Qwilr isn't just a step toward more effective proposals; it's a leap into a future where your proposals do more than speak for you—they impress, they engage, and (most importantly) they close deals .

Final Thoughts

The path to creating proposals that not only capture attention but also win hearts (and deals) is intricate yet immensely rewarding. Explore Qwilr’s Proposal Software to create proposals that stand out and deliver real results. Let's make every proposal your stepping stone to success.

About the author

Marissa Taffer | Founder & President of M. Taffer Consulting

Marissa Taffer is the Founder & President of M. Taffer Consulting. She brings over 15 years of sales and marketing experience across various industries to a broad range of clients.

Frequently asked questions

How long should a business proposal be.

A proposal should be as long as necessary to convey your value proposition clearly and compellingly. That said, aim for brevity and relevance. If you can say it powerfully in five pages, don't stretch it to ten.

How can I make my proposal stand out?

In a world of black and white, be a burst of color. Use visuals, infographics, and even videos if your platform allows it. Tailor your proposal to speak directly to your prospect's needs and pain points. And don’t forget the power of a compelling story—people remember stories far longer than specs and numbers.

What's the biggest mistake to avoid in a business proposal?

Overlooking the 'why.' It's easy to get caught up in the what and the how (what you're offering and how you'll do it), but if you forget to explain why it matters to them, you've lost before you've begun. Always link your services or products back to their benefits.

Should pricing always be included in a proposal?

Yes, but with a twist. Pricing should be transparent but also flexible. Use interactive pricing tables that allow your prospects to adjust scope based on their budget.

How important are follow-ups after sending a proposal?

Imagine planting a seed and not watering it… Follow-ups with your prospective client are crucial. They show you're genuinely interested in their business and open the door for feedback or questions. Timing is key, though—wait a day or two, not an hour (and definitely not a week!)

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