generic cover letter job application

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

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The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

Download These Templates for Free

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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How to Create a General Cover Letter (With Examples and Tips)

In This Guide:

Template for general cover letter, 5 tips to create a master cover letter template, general cover letter examples: entry-level, creative, and career change, how to create a general cover letter: key insights.

You've decided that you're going to strike out in a new direction, hit up several job fairs, and find several new positions to apply for.

But you don't want to spend the time to create a new cover letter from scratch every time you apply.

This is where a general cover letter template can help you out.

Creating a general cover letter, also called a master cover letter, can allow you to minimize the time you take to write each cover letter for each individual job, while also allowing you to create a personalized cover letter which tells your story .

A master cover letter template is a multipurpose document which promotes all of your skills and work experience, while also pointing to major highlights from your resume.

In this article, we will touch on:

• What a  template for a general cover letter looks like.
• How to create a general cover letter without it becoming generic.
• What to do if a cover letter isn't required.
• Examples of different cover letter templates tailored to the needs of entry level, career-change, and creative job positions.

Want to save time by creating a custom general cover letter? Enhancv has over 500+ Cover letter examples updated for 2022 . Check it out, and you'll be able to find tips to create your own master cover letter.

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[your name]

[phone number]

[email address]

[hiring manager's name]

[hiring manager's position within the company]

[Company name]

[Company address]

Dear [Hiring manager's name]

I recently found the listing for [job position title] and I was excited to apply for the position because [company name] is a major player in the field. As I examined more about your company through your website, I learned that my skills and abilities make me a valuable asset to your company. I also feel like my personality and work style would allow me to fit seamlessly into the culture at your workplace.

Let's talk a bit more about why I feel like I'm the perfect candidate. The application for this position that I found on [name of place, i.e. company website, job board] states that the ideal candidate would have proficiency in [mention a unique skill or specilization that you have], which is also an area of expertise that I have gained experience in. I currently work at [name of current company], where I have significantly contributed to the overall organization of the company by [Skill or Task]. In fact, during this [Period of Time], I've worked with a team who has raised our [Relevant Goal] by [%]. This was a major key performance indicator for my team and me, and we significantly contributed to the overall goals of the company.

Over my career, I have prided myself on my ability to problem solve and adapt to any situation, as well as lead groups of team members to complete their goals. Given my track record with [skill], I've helped establish a culture of success at [Current Company].

Thank you for taking the time to read this cover letter. I'm really looking forward to learning more about the [Position name] role. If you need any more information from me on my end, please do not hesitate to reach out to me.

[Your Full Name]

If you want to create a master cover letter, one that you will use for multiple positions, then you should create a personalized document which can be easily altered to add new details which apply to the position.

The best cover letters are ones that showcase both the passion you have for the position, and the relevant skills that you bring to the table that make you the ideal candidate.

You can do this even when keeping 90% of the words the same.

Don’t believe me?

Here are some tips to keep in mind when crafting a master cover letter:

1. Minimize Work By Keeping Most of the Wording

The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

But how do you do this?

You can do this by creating spots within the document for personalization, like spaces where you can put in your hiring manager's name, the name of the company that you're applying for, as well as the position's name.

If you want to go one step further, skim over the company's vision and values, which you can easily find in a job description.

With an easy-to-follow, plug-and-play cover letter for multiple jobs, you can cut the work down from almost a half an hour to several minutes.

This way, you can crank out several cover letters for different job applications.

2. Show That You've Read the Job Description

Cover letters and resumes are completely different animals.

Your resume is something that is entirely yours: your work experience , your unique skills , and your education.

But your cover letter is for someone else to read.

Essentially, a resume is a one-way street, but a cover letter is an intersection of ideas and personalities.

Show the hiring manager you care within the first paragraph by learning a bit about the company, either through:

• Their website
• Their executive's social media posts
• Promotional material
• Through people that you know who work for them

According to the Harvard Business Review , it's important to do your research before applying for a position. You can glean information about the culture and values of the company, just by looking through the company's website.

More often than not, you can find a lot of information about the company in the job application. You may be able to find the mission statement of the company.

And please, whatever you do, try to find the name of the hiring manager. Try to avoid using the generic, "Dear hiring manager," salutation at the start of your cover letter.

3. Quantify Your Accomplishments

When creating a general cover letter, try to include accomplishments that you can quantify. This isn't always easy to do.

But if you look at your experience with the last company you worked for, what were the exceptional milestones throughout your time.

Did you help contribute to a major financial goal at your company?

For example, if you were on the sales team when you reached a profit increase of 7% for the first quarter of 2020, share about that. You played a role in that achievement, so mention your part.

You can also tie back into a specific skill that helped you lead to a key performance indicator.

Maybe you played an important role with updating the communications of your team by introducing them to a messaging program to help collaboration in the workplace.

You can point out the number of people who adopted using the platform, and show how productivity increased as a result of it.

4. It's Not Always about You

A cover letter is a place to brag about yourself, specifically about the skills and achievements that have led to your success.

However, mentioning your role within a team can show a hiring manager you are a team player, one that loves to collaborate and be involved in projects.

You can also mention your current manager, and the role that they have played in your life.

5.What To Do If A Cover Letter Is Optional

For some jobs that you apply to, cover letters will be optional.

One bit of advice: sending a generic, basic cover letter can hurt your chances of getting the job.

Instead, either send a more personalized cover letter, like a master cover letter, which is personalized to the business that you're applying for, or don't send one at all.

Entry-Level Cover Letter Sample

Dear Hiring Manager,

I am applying for the position of Drug Research Specialist (Entry Level) that I came across at PANDA Corp. I believe that my academic experience matches your requirements.

During my studies, I have gained experience in the field of medicine and pharmaceuticals. Moreover, during my master’s program, I’ve completed my diploma in Pharmaceutical Research, which helped me in better understanding the processes and best practices in drug development.

Additionally, under the ImunoHelp program, I have undergone various professional and self-development training. Each training permanently added to my skill set.

Having spent the last seven years of my life outside the United States, my home country has made me multicultural. My vibrant experience traveling and studying at different institutions, in UAE, USA, Portugal, and France have undoubtedly contributed to my open-mindedness, creativity, and adaptability, as well as working in a diverse and multilingual team.

I’m excited to have the opportunity to discuss how my skills can help your company grow. I’m available for an interview at your convenience.

Anna Kendrick

If you choose to build your general cover letter off of the one listed above, your hiring manager will take one look at it, and hope that another organization hasn't snatched you up yet.

Work experience isn't the only thing that a hiring manager is looking for. Even if you have minimal work experience, you can always highlight your area of studies and why it was effective in gaining skills.

Creative Cover Letter Sample

Dear Mr. John,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity, and works of marginalized communities and underrepresented women of color.

I was excited to see the Publicity and Digital Marketing position at ACME Inc. because it fits well with my PR and communications experience and skills in gender advocacy, social issues, and political science.

With 4 years of experience in social media management and public relations for SaaS companies, here is what I can offer specifically to ACME Inc.:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage. As the previous communications lead of a gender advocacy center, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels.

I can analyze and harness social media analytics to reach demographics most likely to resonate with the ideal ACME customer.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills, and precise communication skills.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing position at ACME Inc.

Jack Austin

When you check out the example above, you see someone who is excited about the position, and has learned a little about the company to which they're applying.

Give concrete, authentic examples of why you want to be a part of their team because these examples help bolster your credibility.

If you are a social media expert, and you really enjoy the advocacy programs at a company, you can use it as an example of how you are passionate about driving views to the site.

Career Change Cover Letter Sample

My name is Nicholas and for the past 5 years, I’ve been the general manager for Coffi&Biscuits where I managed to increase the YoY revenue of the shop 10x in the past three years.

I was excited to see the Business Development Manager position for Bootstrap IO, as it is a career change that I’m looking forward to making.

Managing a team of 15 taught me a lot about budgeting, planning, and organizing the workload. I can help you with expanding your team in the next quarter and reach your goal of launching your new product across the United States.

I’d love to jump on a Zoom meeting with you to further discuss joining the team. I’m available at your disposal.

Nicholas Costa

When writing a cover letter, like the example above, always explain to the hiring manager how hiring you will help their company.

If you can show a hiring manager through practical examples that you're willing to jump on board the team, and lead them toward success, then you're going to get an interview.

• A properly crafted simple cover letter can save you time, while also sharing your story.
• Try to keep most of the words you use for each cover letter by creating spaces for personalization
• Show that you've read the job description and know a little bit about the company in the first paragraph of your cover letter.
• Quantify your accomplishments
• Share credit when credit is due.If you're interested in crafting a customizable, easy-to-use general cover letter, then Enhancv's Cover Letter Builder is the tool that you need. When using the CL Building you can receive feedback on your cover letter and craft custom cover letters for each position that you're applying to.

• Cover Letter Guides

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How to Write a General Cover Letter [Samples & Templates]

3 key takeaways

• A generic cover letter is one that can be adapted and customized for multiple job applications.
• There are seven steps you should know about when writing a generic cover letter.
• Teal's Cover Letter Generator can help you write a cover letter for any job—without the extra steps.

Applying for jobs can be time-consuming and draining, especially when you need so much mental bandwidth to write a unique cover letter for each application.

But, a well-written generic cover letter can save you time and effort, providing a solid foundation you can easily customize every time you hit apply.

But how do you write a generic cover letter that actually stands out?

Below, you'll learn how to create a compelling general cover letter, understand its advantages and disadvantages, and get access to general cover letter samples, examples, and templates to help you get started.

Struggling to write a cover letter for every job? Sign up for Teal's AI Resume Builder and try the Cover Letter Generator for free.

What is a general cover letter?

Sometimes called a generic cover letter, a general cover letter is one that can be adapted and customized for multiple job applications. Unlike a specific cover letter tailored to a particular job opening, your generic cover letter will showcase transferable skills , qualifications, and experience in a way that is easily applicable across various industries and multiple jobs. 

When sending out multiple job applications, an ideal general cover letter can be quickly repurposed many times over, saving you time and energy.

What is the purpose of a generic cover letter?

A generic cover letter is designed to serve multiple job applications by showcasing a broad range of skills and experiences. Its primary purpose is to provide a flexible template that highlights your qualifications in a way that can be easily adapted for a variety of positions and industries.

Key purposes of a generic cover letter include:

• Highlighting transferable skills
• Demonstrating adaptability
• Streamlining applications
• Providing a broad overview

How to write a general cover letter 

Creating a general cover letter highlighting your skills and experiences can streamline your job search. Here's a step-by-step guide for crafting a versatile letter that you can adapt for multiple opportunities.

1. Use a general cover letter format

By formatting a cover letter professionally, you ensure it provides a clear and organized presentation of your skills and qualifications. This structure helps hiring managers gain valuable insights into your background—quickly.

The general format of a cover letter includes:

• Greeting : Address the hiring manager by name as often as possible.
• Introduction : Briefly introduce yourself and state the position you are applying for.
• Body paragraph : Detail your qualifications, relevant experiences, and skills.
• Closing paragraph : Express your interest in the position, thank the reader, and include a CTA for the next steps.
• Professional closing : End with your name and the best way to reach you.

While using a warm and friendly tone is important, maintaining professionalism is crucial. Employers are looking for evidence that you approach your work earnestly and take your responsibilities seriously.

2. Include the date and contact information

Start your cover letter by including your contact information at the top. This makes it clear and easy for the hiring manager to identify who you are. Including the date on your letter is also a good practice for record-keeping, but if you think you might forget to update it, it's better to leave it off.

If you can find the hiring manager's contact information, include it as well. This adds a personal touch and ensures your letter is directed to the right person.

3. Address your cover letter

It’s important to know how to address a cover letter properly. You can keep this aspect static while customizing other portions of each application to save time. When the aim is efficiency, you don’t want to stress over something as simple as your greeting.

Whenever possible, greet the hiring manager by name. Personalizing your cover letter in this way can make a positive impression. If you have a contact person’s name, address the cover letter as follows:

Dear Fran Fine,

However, some companies may prefer not to disclose the hiring manager’s name. In this case, use a generic greeting:

Dear Hiring Manager,

Pro Tip: When a job posting doesn’t identify the hiring manager, try to find out who it is. LinkedIn is a great resource for digging; you can also explore the company website or call the company directly and ask to speak to HR.

4. Create a strong introduction

Start your general cover letter with a brief snapshot of your professional background and explain what drew you to the role. This introduction can be customized with more detail later to fit each specific job application better.

5. Summarize your experience

In the middle paragraph of your generic cover letter, provide a concise summary of your career history. Highlight your key achievements and relevant experiences that showcase your skills and expertise.

Even in a generic cover letter, you can touch on how your background has prepared you for a variety of roles. This is your chance to connect the dots for the hiring manager, demonstrating how your past experiences make you a strong candidate for any position you pursue.

Pro Tip: A passionate cover letter will stand out more than all-purpose cover letters that only show mild interest. Highlight a few aspects you enjoy about work that would apply to multiple positions.

6. Highlight relevant skills demonstrated in previous roles

In this section, emphasize the relevant skills you've developed in your previous roles across various positions. Use specific examples to illustrate how you've applied these skills successfully (your proven track record) in different contexts. Try to incorporate the most common hard skills you find in JDs for the positions you're applying for.

And when it comes to soft skills, whether leadership, communication, or problem-solving, showcasing these transferable skills will demonstrate your versatility and preparedness for a wide range of positions.

7. Write a closing paragraph

In your closing paragraph, you want to leave a strong final impression and summarize your key points effectively.

A good cover letter closing:

• Provides a clear and concise summary of your key points.
• Reiterates your enthusiasm for the role—especially if it's your dream job.
• Highlights your most relevant qualifications and experiences.
• Thanks the hiring manager for considering your application.
• Expresses eagerness to discuss how you can contribute to their team.
• Includes a call to action, such as inviting them to contact you for an interview.

General cover letter best practices

General cover letters need to be effective and professional. Below are key strategies to help you create a great cover letter that stands out to hiring managers.

Demonstrate enthusiasm and motivation

Employers want to hire candidates who are motivated to contribute in meaningful ways. Expressing your enthusiasm professionally can help you stand out from others who may have similar qualifications but lack passion for the work. Showcasing your excitement about the role gives you an edge in the hiring process.

"I'm genuinely excited about the opportunity to join [Company Name] as a [Job Title]. Your company's innovative approach to [specific industry aspect or project] aligns perfectly with my passion for [related field or interest]. I'm eager to bring my energy and commitment to your team—contributing to [specific goal or project] and driving success for [Company Name]."

Keep it brief and error-free

Your general cover letter should be brief yet thorough, and most importantly, error-free.

A concise cover letter without grammatical or spelling mistakes demonstrates professionalism and attention to detail. Utilize tools like Grammarly or spell-check features to ensure accuracy. By keeping the letter concise, you provide a focused look at your candidacy while respecting the hiring manager’s time.

Use a professional tone

Maintain a professional tone throughout your cover letter to convey your serious interest in the job. A professional demeanor shows that you are dedicated and have put careful thought into your application. While it’s important to be warm and friendly, avoid overly casual terms or colloquial expressions.

Leave room for customization 

Include sections in your cover letter that can be easily customized for each application. This allows you to tailor your letter to specific roles and reminds you to do so.

Use the cover letter template below as a guide:

"I'm thrilled to apply for [ROLE] at [COMPANY]. I appreciate the way [COMPANY] addresses [specific market challenge or problem] to provide consumers with [notable value]. I'm a sales professional with 10 years of experience in outbound sales, inbound sales, renewals, and business development. My experience in [applicable experiences] would provide substantial value to [COMPANY] due to my demonstrated ability to [specific skills found in the JD]."

Leaving space for customization ensures your cover letter remains relevant and impactful for each job application.

Write your general cover letter with Teal

Want to skip the steps and write a cover letter in seconds?

Give Teal a try. Teal's Cover Letter Builder combines your work experience with the details of any job description to write an AI-generated cover letter in less than 30 seconds.

General cover letter templates 

Below, you'll find general cover letter templates designed to help you create a strong and versatile cover letter.

Using a cover letter template can provide a solid foundation you can customize to fit various job applications—ensuring you highlight your most relevant skills and experiences.

Generic cover letter template - any position

Dear [First Name] [Last Name], ‍ I'm thrilled to express my interest in the [Position] role at [Company]. As an experienced [Industry] professional with [X] years of experience, I’m confident my skill set and qualifications would provide considerable value to this position. In my current role at [Current Company], I have gained valuable experience in [relevant skill or experience]. I'm particularly proud of [accomplishment or project], which demonstrates my ability to [skill or trait related to the position]. I'm drawn to [Company] because of its reputation for [company values or mission]. I'm excited about the opportunity to contribute my skills and experience to a company that shares my passion for [industry or field]. In addition to my experience, I possess excellent [skill relevant to the position], as well as [soft skill or trait]. I'm a quick learner and team player, and I can work under pressure to meet tight deadlines. Thank you for considering my application and enclosed resume. Please let me know a time and day that works best with your schedule to further discuss my qualifications and the role. I’d love to learn more about what you’re seeking in a [Position], and I’m happy to work around any time constraints. Sincerely, [Your Name]

You can use AI technology like ChatGPT to generate cover letters or try Teal's AI Cover Letter Builder for different positions and multiple applications.

Generic cover letter template - Executive assistant

Dear [Hiring Manager], I'm excited to apply for the Executive Assistant position at [Company]. With over [number of years] of experience as an executive assistant, I'm confident in my ability to provide comprehensive support to senior executives and make a positive impact on your organization. In my previous role at [Previous Company], I worked closely with the CEO and other senior leaders to manage their calendars, arrange travel, and coordinate meetings and events. I also played a key role in managing projects, preparing reports and presentations, and handling confidential information. My strong organizational and communication skills, attention to detail, and ability to multitask in a fast-paced environment have enabled me to consistently deliver high-quality work and build positive relationships with colleagues and clients alike. I'm excited about the opportunity to bring my experience and skills to your team and contribute to your organization's success. Thank you for considering my application. Sincerely, [Your Name]

For more examples, check out these executive assistant cover letter samples .

Generic cover letter template - Marketing manager

Dear [Hiring Manager], I'm excited to apply for the Marketing Manager position at [Company]. With my extensive experience in marketing strategy and execution, I'm confident that I can lead your team in achieving your marketing goals and driving growth for the company. In my previous role at [Previous Company], I successfully managed a team of marketing professionals to develop and implement effective marketing campaigns that increased brand awareness and drove sales. I'm experienced in market research, consumer behavior analysis, and developing comprehensive marketing plans that align with company objectives. In addition to my strategic skills, I have strong project management skills and experience working cross-functionally with teams such as product, sales, and design. I'm also proficient in marketing automation tools, CRM systems, and data analytics software. I'm passionate about marketing and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Pro-tip: Explore Teal's Microsoft Word cover letter templates to help you create a generic cover letter.

Generic cover letter template - Human resources coordinator

Dear [Hiring Manager], I'm excited to apply for the Human Resources Coordinator position at [Company]. With my strong organizational skills and experience in HR administration, I'm confident in my ability to provide valuable support to your team and contribute to the success of your organization. In my previous role at [Previous Company], I managed HR processes such as onboarding, benefits administration, and employee records management. I also supported recruitment efforts by screening resumes, scheduling interviews, and assisting with the hiring process. I'm proficient in HRIS systems and have a deep understanding of HR compliance and regulations. Additionally, my strong communication skills and ability to build positive relationships have enabled me to effectively support employees and management. I'm passionate about HR and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

See more examples of cover letters in these human resources cover letter examples .

Generic cover letter template - Accountant

Dear [Hiring Manager], I'm excited to apply for the Accountant position at [Company]. With my extensive experience in accounting and financial analysis, I'm confident in my ability to contribute to your organization's success. In my previous role at [Previous Company], I managed general accounting processes, prepared financial statements, and provided analysis to support strategic decision-making. I'm also experienced in tax planning and compliance, payroll processing, and internal controls. I'm proficient in accounting software such as QuickBooks and have strong analytical and problem-solving skills. Additionally, my attention to detail and ability to work collaboratively with colleagues have enabled me to consistently deliver high-quality work. I'm passionate about accounting and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more cover letter inspiration, explore these example cover letters for accountants .

Generic cover letter template - Project manager

Dear [Hiring Manager], I'm excited to apply for the Project Manager position at [Company]. With my extensive experience in project management and leadership, I'm confident in my ability to deliver successful projects and drive growth for your organization. In my previous role at [Previous Company], I managed complex projects from conception to completion, utilizing project management methodologies such as Agile and Scrum. I'm experienced in resource allocation, risk management, and stakeholder communication, ensuring projects are delivered on time and within budget. I have strong leadership skills and experience managing cross-functional teams of both internal and external stakeholders. My ability to foster positive relationships and communicate effectively with colleagues and clients has enabled me to deliver successful projects and exceed expectations. I'm proficient in project management software such as Asana and Trello, and have a deep understanding of project management best practices. Additionally, my problem-solving skills and ability to adapt to change make me a valuable asset to any team. I'm passionate about project management and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Explore these example cover letters for project managers for even more general cover letters.

Generic cover letter template - Software engineer

Dear [First Name] [Last Name], ‍ I'm excited to apply for the Software Engineer position at [Company]. With my extensive experience in software development and programming languages, I'm confident in my ability to contribute to your organization's success. In my previous role at [Previous Company], I designed, developed, and maintained complex software systems utilizing programming languages such as Java, Python, and C++. I'm experienced in the full software development life cycle, including requirement gathering, design, development, testing, and deployment. I have strong analytical and problem-solving skills and am proficient in software engineering tools such as Git and Jenkins. Additionally, my ability to collaborate effectively with colleagues and clients has enabled me to consistently deliver high-quality software solutions. I'm passionate about software engineering and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more general cover letter templates, check out these software engineer cover letter samples .

Generic cover letter template -  Graphic designer

Dear [Hiring Manager], I'm excited to apply for the Graphic Designer position at [Company]. With my strong design skills and experience in visual communication, I'm confident in my ability to create effective and impactful designs for your organization. In my previous role at [Previous Company], I designed a wide range of marketing collateral, including logos, brochures, social media graphics, and website layouts. I'm proficient in design software such as Adobe Creative Suite and have a deep understanding of design principles such as color theory, typography, and composition. I have a strong creative vision and am experienced in working collaboratively with clients and colleagues to bring their ideas to life. Additionally, my ability to manage multiple projects simultaneously and meet tight deadlines has enabled me to consistently deliver high-quality work. I'm passionate about design and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Pro-tip: Instead of writing a cover letter from scratch, try one of Teal's Google Docs cover letter templates to help you get started!

Generic cover letter template - Biochemical research assistant

Dear [Hiring Manager], I'm excited to apply for the Biochemical Research Assistant position at [Company]. With my strong background in biochemistry and experience in laboratory research, I'm confident in my ability to contribute to your organization's scientific research. In my previous role at [Previous Company], I conducted biochemical assays, performed data analysis, and contributed to research publications. I'm experienced in techniques such as protein purification, gel electrophoresis, and spectrophotometry. I have a deep understanding of biochemical principles and am proficient in laboratory software such as GraphPad Prism and Excel. Additionally, my attention to detail and ability to work collaboratively with colleagues have enabled me to consistently deliver high-quality work. I'm passionate about biochemistry and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more inspiration on writing a generic cover letter, check out these cover letter templates.

Generic cover letter template - Social work case manager

Dear [Hiring Manager], I'm excited to apply for the Social Work Case Manager position at [Company]. With my strong background in social work and experience in case management, I'm confident in my ability to provide effective services to your organization's clients. In my previous role at [Previous Company], I provided case management services to individuals experiencing homelessness and mental health challenges. I conducted assessments, developed treatment plans, and connected clients to necessary services such as housing, mental health treatment, and medical care. I have a deep understanding of social work principles and am proficient in case management software such as HMIS and ClientTrack. Additionally, my ability to build rapport with clients and work collaboratively with colleagues has enabled me to consistently provide high-quality services. I'm passionate about social work and am committed to helping vulnerable populations access necessary services and resources. I'm excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Click here for more great samples of cover letter examples .

Generic cover letter examples

Below are examples of generic cover letters that demonstrate how to effectively highlight your skills and experiences. These cover letter examples can serve as a guide to help you craft your own cover letter, ensuring it is adaptable across job applications.

General cover letter sample 

General cover letter example 

Generic cover letter sample

General cover letter sample

Disadvantages of using a generic cover letter

While generic cover letters can save time, they come with several drawbacks that can impact your job search effectiveness. Awareness of these potential disadvantages is important to ensure your application stands out.

• Lack of personalization : Generic cover letters may not convey genuine interest in a specific role, making it harder to capture the hiring manager's attention.
• Failure to address specific job requirements : They often don't address the unique requirements of each job, resulting in a less compelling application.
• Less compelling application : A one-size-fits-all approach can make your cover letter feel impersonal and generic, reducing its impact.
• Perception of low commitment : Using a generic cover letter may give the impression that you aren't fully committed to the job search process or the specific role you are applying for.

All in all? If you're going to use a general cover letter, it should be somewhat customized for each job if you want to stand out.

Craft a better, more customized cover letter with Teal

There is no such thing as a perfect cover letter, but a generic cover letter you can easily edit for each job application can save time and provide a solid start. However, personalizing your cover letter for every application can significantly improve how effective it is because it shows your genuine interest and alignment with the specific role.

If you want to create more tailored cover letters faster, Teal's Cover Letter Generator can help. Teal pulls details from your resume and the job description to generate customized cover letters in less than 30 seconds—no more deleting, rewriting, or reformatting.

Ready to get started?

Frequently Asked Questions

What do you write in a general cover letter.

In a general cover letter, you write a brief introduction about yourself, your skills, and experiences, how they align with job requirements in your field, and why you are interested in the position or company.

Is it okay to have a general cover letter?

It's acceptable to have a general cover letter, especially when applying to multiple positions, but it should be tailored to each job application to show genuine interest and relevance.

What salutation should you use for a generic cover letter?

For a generic cover letter, it’s best to address the hiring manager by name if possible. If you can't find their name, use a professional greeting like "Dear Hiring Manager" to ensure your cover letter remains respectful and appropriate.

Kayte Grady

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Generic Cover Letter Samples and Examples for 2022

Having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. Learn how to create the best generic cover letter with our guide, including samples and examples!

In most situations, it’s not the best idea to apply for a job using a generic cover letter. Most hiring managers will want to see that you’re interested in working for their company in particular. If you send out a generic cover letter, you risk giving the impression that you don’t care enough about the job to customize your application.

But having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. You’ll be able to tweak your generic letter according to the needs of each role you apply for, instead of writing a brand new cover letter for every application you send. Getting your generic cover letter right can save you a lot of time and energy on your job search!

And it’s also worth remembering that in situations like job fairs, you may need to hand out a lot of cover letters and resumes to a lot of different companies. Obviously, that’s a situation in which you won’t be able to customize your cover letter for each job! So you’ll have a real advantage if your generic cover letter is well put together.

That’s why we’ve put together this guide to writing the best possible generic cover letter. On this page, we’ll cover the following points:

• How to write a generic cover letter
• How to address your generic cover letter
• Examples of generic cover letters tailored to situations when you may need them

How to Write a Generic Cover Letter

The idea of a generic cover letter is to cover all the same bases as a bespoke cover letter—just without any reference to a specific job or employer. This means that it should follow the same structure as a bespoke cover letter, as follows:

Introduction

• Experience, skills and achievements
• Your vision

We’ll cover each section, one at a time, so you can nail each one on your first try. Let’s get to it!

Your introductory paragraph can be short—ideally, it shouldn’t demand more than two or three sentences. Use it to introduce yourself and state that you would like to apply for a job.

Because this is a generic cover letter, don’t worry about specifying which particular job you’d like to apply for! When you customize your generic cover letter for specific roles, you can include that information—but at this stage, it’s fine to say “I would like to be considered for a role at your company,” or something equally vague.

You can also use this section to provide a brief description of who you are and what you specialize in. Remember not to repeat your resume! The benefit of a cover letter is being able to express yourself in a more personal and extended way, so make the most of that opportunity.

Experience, Skills and Achievements

This section can encompass up to two paragraphs, and should focus on the most relevant experience, skills and achievements you have. Remember, this isn't a resume, and you don’t have to write a comprehensive list! You can be selective when writing your cover letter.

But since this is a generic cover letter, how do you decide what’s relevant? The reality is that when you personalize this generic letter, you’ll probably need to make a lot of changes to this section. The experience, skills and achievements you include should reflect the requirements of the job description, and show that you can excel in the areas where you will need to excel in the role you want.

For the time being, though, choose your most impressive qualities and include them in this section. If you have a sense of the general type of role you’re likely to apply for, you can choose experience and skills that are relevant to that area! This will give you a slight head start when it’s time to personalize your letter.

Your Vision

In a bespoke cover letter, this paragraph is your chance to stand out from the crowd. It’s a place where you can mention what you would bring to a role if you were hired—whether that’s relevant skills, past experience, useful personality traits, or a genuine passion for the work.

But in a generic cover letter, you’ll need to keep it fairly vague. Like the experience, skills and achievements section, this is an area of your letter that you will need to change for each application you make! For the purposes of your generic cover letter, though, you can talk in non-specific terms about the qualities you hope to bring to a new role.

This paragraph should flow naturally from the experience, skills and achievements section. Your letter will read more cohesively if you draw on the qualities you’ve already stated that you have! After all, those are the qualities you will be bringing to the role—so use this paragraph as a way to summarize them for the reader.

A conclusion might seem like one of the easiest parts of a cover letter, but don’t get complacent! Your conclusion should hold the attention of a hiring manager right to the end of your letter. Even in a generic cover letter, your conclusion should avoid generic phrasing—“I look forward to hearing from you” will lose anyone’s interest right away

A good conclusion should thank the hiring manager for their time and proactively offer them ways to contact you. That way, they’ll need to keep reading all the way to the end for the sake of that important information.

How to Address a Generic Cover Letter

Figuring out how to address a cover letter can be a real challenge if you’re not sure how to do it. And when you’re writing a generic cover letter, and you aren’t sure who will end up reading it, knowing how to address it can be an even bigger headache. So how do you address a generic cover letter?

When you’re writing a bespoke cover letter for a particular role, and you know who your contact is at the company, you should address your contact directly and by name. The job description and application instructions may tell you who to address in your cover letter, so make sure to read them carefully!

But if you’re writing a generic cover letter, you will need to take a different approach. Because your letter won’t be targeted to a particular company or hiring manager, you will need a more generic form of address. “Dear hiring manager” is a reliable choice in this situation.

We always recommend steering clear of forms of address like “To whom it may concern,” mainly because hiring managers are likely to see it as impersonal and out of date. Likewise, “Dear sir” makes some assumptions about gender that may not go down well with a hiring manager! As such, you should avoid it wherever you can.

Generic Cover Letter Examples

Still not sure where to start with your generic cover letter? We’ve prepared some generic cover letter examples for a range of relevant situations. Whether you’re providing application materials to a placement agency or asking a careers office to help you find an internship placement, we’ve got you covered.

Generic Internship Cover Letter Example

When you’re preparing to apply for internships, having a strong generic cover letter to start from can save you a lot of time! Here’s an example of a generic cover letter for an internship placement.

Dear hiring manager,

I am thrilled to submit my application for the internship scheme at your company. As a current student at New York University, I am keen to bring my work ethic and enthusiasm for learning to your workplace. I hope that this amazing learning opportunity will allow me to put what I have learned about the world of work into practice.

NYU has allowed me to hone my self-discipline and self-motivation, both in and out of the classroom. I am currently an honors student, in receipt of the Irwin Prize for exemplary performance in final exams. These achievements have taught me the value of hard work and determination, both of which I am confident I can bring to an internship placement with your company.

I am also the current President of the NYU Debate Society, which recently placed first in the statewide collegiate debating championships. Leading my team to victory has helped me to develop vital teamwork and collaboration skills, resulting in better outcomes for everyone involved. I know I can bring that same mindset to your company as an intern.

As a young person at the beginning of my career, I hope to support the work of your company with drive, enthusiasm, and a deep willingness to develop as a professional. I believe this would be a great opportunity for me to further hone my skills and learn more about the industry.

I appreciate your time, and look forward to discussing this role in greater depth. I am available to speak further via email at [email protected]

Sincerely, Rachel Chiu

Generic Cover Letter for Placement Agency Example

Placement or recruitment agencies will often ask for a generic cover letter, so they can pass it on to a range of clients who might be prepared to take you on. As such, this generic cover letter example assumes a specific career background, but isn’t targeted to a particular company or role.

I am excited to take the next step on my career journey alongside your company. As an experienced wealth management professional, I am confident that I can bring my skills and experience to bear as part of your team, and deliver the results you need in order to thrive.

My financial knowledge and customer service skills were both crucial to my success at Walkers Wealth Management. As a junior financial advisor, I was able to develop my skills in a stimulating, challenging environment. I was able to support families buying their first homes, new investors learning how to invest their wealth, and individuals in need of a plan to build their savings.

In a difficult economic climate, I found it deeply rewarding to assist people who wanted their money to work for them. That passion for finance, as well as my commitment to compassionate service, enabled me to achieve highly in the role. In my first year on the job, I achieved a 98% customer satisfaction rating—the highest in the company.

I want to bring that same commitment to service with me to your company. I am confident that I can apply my financial expertise, my out-of-the-box thinking, and my dedication to client satisfaction in a new role.

I appreciate your time and look forward to speaking with you directly. You can reach me via email at [email protected]

Sincerely, Evan Branson

Generic Cover Letter for Teacher Job Fair

Teacher job fairs are a common way for teaching professionals to find work—and they can involve handing out a high number of generic cover letters and resumes! To help you get ready for the next teacher job fair, we’ve put together an example cover letter for an educator in search of a new role.

As an experienced elementary school teacher, I am excited to introduce myself as a candidate for work at your school. With four years of fourth-grade teaching experience behind me, I believe I can deliver amazing results for your school and your students alike.

As a member of the team at West Orchard Elementary School, I have been able to develop hands-on teaching and lesson planning experience which I believe will serve me well in any future role. The lesson plans I created for my fourth-grade Math class have been adopted by all schools across our district, and are due to be adopted by two other school districts in the coming year.

I have also been able to achieve incredible results working directly with students. During my time at West Orchard Elementary, I have reduced student tardiness in my classroom by 55%. I have also achieved a 99% student graduation rate—one of the highest in the whole district.

I’m confident that I can help your school to work toward similar achievements, for the betterment of your students’ education and the improvement of your school as a whole. I am a deeply committed educator, and I would love the opportunity to bring my passion and drive to a new environment.

I appreciate your consideration and look forward to discussing this role with you personally. I am available to talk over the phone at (333) 333-3333 or via email at [email protected]

Sincerely, Evelyn Glennie

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

Hotel General Manager Cover Letter: Sample & Guide (Entry Level & Senior Jobs)

Create a standout hotel general manager cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

As a General Manager of a hotel, your cover letter is your opportunity to showcase your leadership skills, hospitality expertise, and commitment to exceptional customer service. A well-crafted cover letter can make a strong first impression and set you apart from other candidates. In this guide, we'll provide you with expert tips and advice on how to write a compelling Hotel General Manager cover letter that highlights your qualifications and persuades employers to consider you for the role.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• Why you should use a cover letter template

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Hotel General Manager Cover Letter Sample

John Doe 123 Main Street Anytown, USA 12345 [email protected] 555-123-4567 [Date] Mr. Robert Smith General Manager ABC Hotel 456 Hospitality Blvd Hospitality City, USA 54321 Dear Mr. Smith, I am writing to express my interest in the Hotel General Manager position at ABC Hotel. With over 10 years of experience in the hospitality industry, I am confident in my ability to lead and manage the day-to-day operations of your esteemed hotel. My strong leadership skills, dedication to guest satisfaction, and proven track record of achieving operational excellence make me an ideal candidate for this role.

• At my most recent role as General Manager at XYZ Hotel, I successfully led a team of over 200 staff members, overseeing all aspects of hotel operations including front desk, housekeeping, food and beverage, and maintenance.
• I consistently achieved high guest satisfaction scores, resulting in a 20% increase in return bookings and positive online reviews for the hotel.
• I implemented cost-saving measures in various departments, resulting in a 15% reduction in overall operating expenses while maintaining high quality standards.
• I have a proven track record of recruiting, training, and developing top talent, resulting in a motivated and efficient team that consistently exceeds performance goals.
• In addition to my operational expertise, I am highly skilled in budgeting, forecasting, and financial analysis, which has resulted in consistent revenue growth and profitability for my previous employers.

Why Do you Need a Hotel General Manager Cover Letter?

• Highlights your qualifications: A Hotel General Manager cover letter allows you to showcase your relevant experience, skills, and accomplishments that make you a strong candidate for the position. This is an opportunity to go beyond the resume and provide specific examples of how your background aligns with the requirements of the job.
• Demonstrates your interest and enthusiasm: By crafting a tailored cover letter, you can convey your genuine passion for the hospitality industry and your desire to contribute to the success of the hotel. This can help you stand out among other applicants who may only submit a generic application.
• Personalizes your application: A well-written cover letter addresses the hiring manager by name and allows you to connect with them on a more personal level. This can create a positive impression and show that you have taken the time to research the company and understand its values and culture.
• Shows your communication skills: Your cover letter acts as a writing sample and gives you the opportunity to demonstrate your ability to effectively communicate and articulate your thoughts in a professional manner. This is especially important for a role like Hotel General Manager, where strong communication skills are essential.
• Sets you apart from the competition: In a competitive job market, a standout cover letter can make a difference in getting noticed by hiring managers. By highlighting your unique qualifications and making a compelling case for why you are the best fit for the position, you can increase your chances of securing an interview.

A Few Important Rules To Keep In Mind

• Address the hiring manager by name, if possible
• Introduce yourself and mention the specific position you are applying for
• Highlight your relevant experience and achievements in the hospitality industry
• Show your understanding of the hotel's brand and values
• Demonstrate your leadership and management skills
• Explain why you are interested in the position and the hotel
• Express your enthusiasm and commitment to the role
• End the letter with a call to action, such as requesting an interview
• Sign off with your full name and contact information

What's The Best Structure For Hotel General Manager Cover Letters?

After creating an impressive Hotel General Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Hotel General Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Hotel General Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

Dear Hiring Manager,

I am writing to express my interest in the Hotel General Manager position at your esteemed establishment. With over 10 years of experience in the hospitality industry, I am confident in my ability to effectively lead your hotel to success.

• Qualifications:
• Proven track record of increasing revenue and profitability
• Strong leadership and team-building skills
• Extensive knowledge of hotel operations and industry best practices
• Excellent communication and customer service abilities
• Accomplishments:
• Successfully implemented cost-saving initiatives resulting in a 15% increase in annual profits
• Received multiple awards for outstanding guest satisfaction and employee retention
• Led hotel to achieve a 90% occupancy rate during off-peak seasons
• Passion for Excellence:
• I am dedicated to delivering exceptional experiences for both guests and staff
• Committed to maintaining high standards of cleanliness, safety, and service quality
• Continuously seeking opportunities for improvement and innovation

I am excited about the opportunity to bring my expertise to your hotel and contribute to its ongoing success. Thank you for considering my application. I am looking forward to the possibility of discussing how I can contribute to your team.

[Your Name]

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Hotel General Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not addressing the letter to the specific hiring manager or using a generic salutation
• Failing to customize the cover letter for the specific hotel and position
• Using cliches or buzzwords that don't add value
• Overemphasizing your own accomplishments without relating them to the needs of the hotel
• Including errors in grammar, spelling, or formatting
• Being too vague or generic in your descriptions of skills and experience
• Not conveying your passion and enthusiasm for the hotel industry and the specific hotel

Key Takeaways For a Hotel General Manager Cover Letter

• Proven track record in hotel management
• Strong leadership and interpersonal skills
• Experience in implementing efficient hotel operations
• Success in driving guest satisfaction and loyalty
• Strategic thinker and problem solver
• Commitment to maintaining high standards of service and hospitality
• Ability to drive revenue growth and achieve financial targets
• Passion for the hospitality industry and dedication to continuous improvement