Ipakita ang pinakaepektibong gawa mo gamit ang case study.

I-promote ang negosyo mo sa mga potensyal na customer gamit ang halimbawa ng kwento ng tagumpay.

Dalawang case study na magkatabi

Ano ang case study?

Ang mga case study ng negosyo ay nagpapakita ng mga matagumpay na halimbawa ng dating gawa para makahikayat ng bagong negosyo. Ang mga case study ay napakaepektibong format ng content — 73% ng mga customer ang sumasangguni sa mga case study bago magpasya sa B2B na pagbili.

Nagsisimula ang karaniwang case study sa pamamagitan ng paglalarawan sa layunin ng proyekto. Pagkatapos, ipinapakita nito ang mga pagkilos na ginawa ng kumpanya para maabot ang layuning iyon, na nagbibigay ng qualitative at quantitative na data na nagpapakita ng masusukat na tagumpay. Dapat itong magkaisa sa ulat o video na may magandang design na naka-share sa website ng kumpanya, nang naka-print, o sa lahat ng social media channel.

Mga unang hakbang.

Itakda ang layunin..

Magpasya nang maaga kung ano ang gusto mong ipakita sa case study na ito at kung aling indibidwal na sitwasyon ang magiging pinakamainam na patunay ng halaga ng kumpanya mo. Ano ang mayroon sa proyektong ito na magbibigay-inspirasyon sa mga tao na makipagtulungan sa iyo? Magsimula sa dahilan kung bakit na-hire ng kliyente ang kumpanya mo. Ano'ng problema ang pinapalutas sa iyo?

Seksyon ng case study

Humingi ng pahintulot at panayam.

Tiyaking komportable ang kliyente na mapabilang sa case study mo. Ibabahagi mo sa publiko ang impormasyong ito, kaya mahalaga ang pag-apruba ng kliyente. Habang ginagawa mo ito, pwede kang humingi ng panayam o nakasulat na testimonya. Huwag maliitin ang kakayahan ng mga direktang sipi sa masasayang kliyente — 95% ng mga mamimili ang nakadepende sa mga review bago magpasya sa pagbili.

Kumuha ng patunay.

Mangolekta ng quantitative na data o qualitative na pananaliksik na nagpapatunay sa tagumpay ng partnership na ito. Pagdating sa anyo ng mga kinitang dolyar, inilipat na unit, o nagawang ngiti, mahalagang ipakita ang mga resulta.

Pumili ng medium para sa case study.

Ang paraan kung paano mo ipapakita ang kwento ng tagumpay mo ay nakadepende sa uri ng negosyo mo at kung gaano karaming oras at lakas ang handa mong igugol para rito.

Case study para sa web.

Maraming negosyo ang nagpa-publish ng mga case study sa mga website ng mga ito. Dahil isinasaalang-alang ng mobile ang mahigit 50% ng trapiko sa web , mahalaga ang paggamit ng web para gumawa ng case study na may responsive design na akma sa iba't ibang laki ng screen. Binibigyang-daan ka rin ng content sa web na magsama ng mga hyperlink sa mga serbisyo, page sa pakikipag-ugnayan, at iba pang halimbawa ng dating gawa. Pwede ka ring magdagdag ng motion content sa anyo ng animation o naka-embed na video testimonial.

Mga mock-up ng case study para sa iba't ibang mobile device sa Adobe XD

Case study para sa pag-print.

Kung sa palagay mo ay mas gusto ng mga potensyal na customer na malaman ang tungkol sa iyo sa pamamagitan ng naka-print na case study, pwede kang mag-akma ng web-based na case study para sa pag-print at magdagdag ng nada-download na PDF na bersyon sa website mo.

Case study para sa video.

Kung nagtatrabaho ka sa media, o kung nauugnay sa trabaho mo ang video footage, dapat kang gumawa ng video. Kung handang makapanayam ang kliyente, i-record ang kanyang testimonya at i-cut ito sa nakakaengganyong video case study.

Mga tip para sa pagsusulat ng magandang case study.

Magsalaysay ng magandang kwento..

Ibalangkas ang kwento at hanapin ang narrative arc. Para saan ka na-hire? Paano mo ito ginawa? Anong background na impormasyon ang kailangan mong isama? Dumiretso sa punto para mahikayat ang mga mambabasa at tumitingin at mapanatili ang atensyon nila.

Gumamit ng imagery na nanghihikayat at nakakatulong na isalaysay ang kwento. Iwasan ang pagkainip ng audience mo sa masyadong maraming walang kalatoy-latoy na istatistika o mahirap basahing chart at graph. Ang infographic ay pwedeng magpakita ng data sa kawili-wiling paraan at maghatid ng puntong pinakamainam na solusyon ang solusyon mo.

Seksyon ng infographics sa case study

I-highlight ang mga resulta mo.

Tulad ng gagawin mo sa kahit anong ulat , gumamit ng mga element ng design para mamukod-tangi ang malalaking tagumpay mo. Umasa sa kulay at white space, mga pull quote, at kahit anong imagery na sumusuporta sa sitwasyon mo. Para sa mga video at web case study, gumamit ng animation para mapukaw ang atensyon sa pinakamahahalagang punto mo.

Sipi mula sa kliyente sa seksyon ng case study

Magdagdag ng call-to-action.

Idirekta ang mga mambabasa na makipag-ugnayan sa mga serbisyo mo, siguro ay gamit ang link o numero ng telepono na magkokonekta sa kanila sa sales team mo. Ihatid ang impression na magagawa mo para sa kanila nang eksakto kung ano ang ginawa mo sa itinatampok na proyekto. 

Mga halimbawa ng case study.

Ang bawat isa sa mga sumusunod na halimbawa ay nagpapakita ng mga pamamaraan ng matagumpay na case study — ang mga uri ng mga sitwasyon at deliverable na nanghihikayat ng bagong negosyo.

Design ng logo ng Philly Koji Co.

Sa case study na ito na nakatuon sa design , ang designer na si James Viola ay nagsasalaysay ng kwento tungkol sa paggawa ng logo mark para sa bagong kumpanya. Nakipagtulungan si Viola sa may-ari ng negosyo para limitahan ang mga ideya bago lumipat sa mga sketch. Pagkatapos ng ilang maling pagsisimula, sila ay nagkasundo sa isang direksyon at lumipat sa pag-explore ng typography at kulay. Ang panghuling resulta ay natatanging logo mark, masayang kliyente, at taas-noong designer.

Mobility mobile ticketing app.

Ang web-based na case study na ito ay mahusay na gumagamit ng text, mga larawan, wireframe drawing, at screenshot. Ipinapakita nito ang hamon nang malinaw, tinatalakay nito ang pananaliksik nang maikli, at pagkatapos ay ipinapakita nito ang gawain. Mula sa mga wireframe hanggang sa design hanggang sa pagtanggap, ang patunay ng tagumpay ng proyektong ito ay malinaw at direktang sinusukat ng mga rating ng user ng app.

Blog ng Virgin Atlantic.

Ang apat na page na case study na ito ay simple at mapanghimok. Sa lifestyle photography, paggamit ng pangunahing kulay ng brand, madaling basahing infographic, at pull quote mula sa stakeholder, ang pag-aaral na ito ay bumubuo ng matibay na kaso at sinusuportahan ito ng totoong data.

Video sa pandaigdigang pag-rebrand ng MTV Networks.

Pinagsasama-sama ng case study na ito ang animation, text, at video para ipakita ang Mood Swing, isang pandaigdigang pag-rebrand batay sa mga emosyon. Sa pamamagitan ng iisang dalawang minutong video at iisang data point na nagha-highlight ng tagumpay (ang 2019 Clio award), diretso sa punto ang case study na ito. Isa itong makulay at masiglang presentation ng bagong MTV.

Arizona Office of Tourism.

Ang apat na minutong video case study na ito ay nagpapares ng voice-over na pagsasalaysay at musika sa magagandang image ng landscape ng Arizona, mga komersyal na clip, at mga shot ng mga billboard at naka-print na ad. Kinikilala ng tagapagsalaysay ang mga problema sa pag-promote ng tourism sa panahon ng alitan sa bansa at pagbagsak ng ekonomiya at ipinapakita niya kung paano nalampasan ng ahensyang Moses Inc. ang mga balakid na iyon. Sa pamamagitan ng malikhaing paggamit sa Adobe Premiere Pro at Photoshop, ginawa nilang infographics ang mga karatula sa kalsada na nagpapatunay ng tagumpay nila.

Grand Rapids Public Museum.

Ipinapakita ng video case study ang tagumpay ng paggawa ng mobile app na mangunguna sa mga scavenger hunt sa buong museo. Isinasalaysay ng isang empleyado sa museo ang video at inilalarawan niya kung bakit gumagana nang maayos ang proyekto. At nagbibigay ng natatanging punto ng patunay ang testimonya ng isang labindalawang taong user ng app.

Gawin ang pinakamakakaya mo.

Ang platform tulad ng Adobe Creative Cloud para sa mga team ay isang opsyon para sa case study work. Gamit ang mga app tulad ng Adobe InDesign para i-lay out ang mga page ng case study mo, Adobe Stock para maghanap ng mga image at template ng design, at Premiere Pro para magsama ng de-kalidad na video, pinakamahusay mong maipapakita ang lahat ng nakaraang tagumpay ng kumpanya mo. Makakatulong sa iyo ang access sa mga asset at data sa buong team mo na mahusay na gumawa ng case study na magdadala sa negosyo. 

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6 na paraan para makakuha ng mga bagong customer.

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How To Write Time Context in Case Study (With Examples)

How To Write Time Context in Case Study (With Examples)

An impressive case study clearly describes the important facts and details about the issue it analyzes. One of these details that must be considered is the time period when this issue happened. This is specified in the portion of the case study called the Time Context , or “Konteksto ng Panahon ” in Filipino. 

Writing the Time Context of the case study requires careful analysis and decision-making, making it quite challenging for some students. For this reason, this article provides a comprehensive guide on how to write this portion and some examples that you may use as a reference.

Table of Contents

  • What Is Time Context in a Case Study? 

Why Should I Write the Time Context of My Case Study?

1. identify when the problem of your case study arose, 2. specify the exact period that you are going to analyze, 3. explain your indicated time frame, 1. ensure the time context is clear and not too broad, 2. creating a timeline is optional, what is time context in a case study.

The Time Context, which is located at the beginning of the case study, tells the reader the time during which the problem of the study occurred. In other words, it indicates the “scope” of your analysis in terms of the time period. 

This is analogous to the “setting” of a short story. The setting of a story tells you when it happened. If you imagine your case study as a short story, the time context is its “setting.” 

This portion allows your readers to determine exactly the problem you are referring to by indicating a vital detail: the time when it happened. 

Suppose that your study’s problem revolves around the decline in annual sales of a certain firm. If  the firm experienced a decline in sales in different periods, the readers will have a hard time figuring out which one you’re referring to (e.g., are you referring to the year the sales declined in 2008, 2010, or 2020?) By indicating the time context, this ambiguity is resolved. 

Furthermore, this portion makes your analysis more focused by indicating the specific period where your analysis is bounded. For instance, If your time context is only the first quarter of 2020, then you are not expected to analyze the events that happened or factors that emerged during the periods beyond or even before your selected time context.

How To Write Time Context in a Case Study

Now that you have an idea of the time context, it’s time to write it. Follow the steps below to learn how to write one.

time context in case study example 1

Research the history of your case study’s subject (i.e., the firm/organization) to help you identify the time when its problem arose. This “time” can be a year (e.g., 2020), a month (December 2020), a quarter (Q2 of 2020), or a day (December 1, 2020). 

time context in case study example 2

After you figure out the time when the problem of the firm or organization emerged, think about how long the problem continued to persist. The period from the date the problem arose to the date it was resolved is the time context of your study.

Suppose the firm’s sales started to decline during the first quarter of 2008. If this problem was resolved eventually in the last quarter of 2008, then the time context of your case study is the year 2008. 

If the problem of your case study is happening in the present, then the time context of your case study is the current year. It implies that your analysis will revolve around the current year’s events.

time context in case study example 3

Once you have figured out your case study’s time context, you may now indicate it in your manuscript. You may add supporting details by explaining what happened during that period. 

Most case studies explicitly indicate the time period in this portion without including any explanation.  Although the justification for your selected time context is optional, it is advisable to show one to make this portion more comprehensive.

Examples of Time Context in a Case Study

Case Study Topic: An analysis of how Jollibee Foods Corporation (JFC) handled massive public criticism during the  “Toweljoy” incident wherein one of their customers received an improperly prepared fried chicken that violated the Food Safety Act. 

Time Context: The incident happened in June 2019. JFC responded by temporarily closing for three days the branch where the incident occurred and releasing an official statement acknowledging the issue. The incident became a trending topic days after it happened.

The example above provides a clear timeframe that indicates the coverage of the analysis , which is an event that took place in June 2019. Furthermore, it elaborates the indicated time context by briefly describing what happened during that period.

Case Study Topic: Xelon Pastries struggles to accommodate a large volume of orders due to the holiday season. The management believes that the current number of staff and supplies are insufficient to meet the increase in demand.  Failure to meet the overwhelming customer demand might lead to a loss of profit opportunities. 

Time Context: Xelon Pastries has to accommodate a notable 15% increase in daily orders in December 2015. It is expected that the volume of orders will further increase as the Christmas season approaches. 

Note how the example above provides a specific date during which the business faced the problem (i.e., December 2015). This implies that the analysis will be limited only to the said time period. In other words, the large volume of orders during other “holiday seasons” (e.g., December 2014) and the firm’s condition during the said periods will not be considered in the analysis.

Case Study Topic: Netflix Inc. is struggling to keep up with the increasing market competition after it lost an estimated 200,000 subscribers and experienced a decrease in its market value with a decline in shares of 35%.  Time Context: The first quarter of 2022 is a negative turning point for Netflix Inc. as it struggles with a declining subscriber level due to a variety of reasons, including an increase in “pay-to-watch” platforms and the company’s exit from the Russian market because of the Ukrainian-Russian conflict.

Tips and Warnings

For instance, indicating that your Case Study’s Time Context is “the present year” is too broad since readers have no clue whether you’re referring to the year they are reading your case study or the year when it was published. So, it is better to make it more specific such as “the year 2017”. Furthermore, if you think the problem only occurred in a particular period of that year, make it more specific by indicating the quarter or the month (e.g., Q1 of 2017, August 2017).

You may also present your case study’s Time Context using a timeline. A timeline lists important events throughout the problem’s duration. It’s a sequence of events that happened between the date the problem emerged up to the date it was solved (or present date).

To make a timeline, state the date (or span of periods) when a specific event happened. This event must be relevant to your case study’s problem. Afterward, provide a brief description of what happened during that period. Do this approach for every “sub-events” of your timeline.

Note that using a timeline is optional but you can use it to make this part more detailed.

Here is an example of a case study that presents its Time Context using a timeline:

Case Study Topic: Despite Netflix being the world’s leading streaming platform, it experienced slow revenue growth in early 2022 because of the following:

  • The increasing saturation of the “pay-for-view” market
  • Ukrainian-Russian conflict
  • Stagnant subscriber growth
  • Easing pandemic restrictions

Time Context of the Case Study: 

January 2022 – Investors are cautious of the slow growth of Netflix Inc. leading to a tail-off of about $45 billion in market value and 20% in shares. 

January – March 2022 – Netflix Inc. lost an estimated 200,000 subscribers and a decline of 6.4% in its Quarter I net profit.

March 06 – 07, 2022 – Netflix Inc. halted its operations in Russia. This is a response to the worsening crisis due to the Ukrainian-Russian conflict. This leads to a loss of about 700,000 paid subscribers in the region.

April 19, 2022 – Netflix Inc. released a note to its shareholders. It states some factors that contribute to its stagnant revenue growth. These include the following:

  • 100 million unpaid subscribers that enjoy shared household accounts
  • Increasing market competition 
  • Macroeconomic factors including slow economic growth and rising inflation.

April – May 2022 – Netflix’s competitors HBO (and HBO Max) recorded an increase of 3 million subscribers. Meanwhile, Disney Plus garnered more than 7.9 million subscribers. These happened shortly after Netflix lost a significant number of subscribers.

May 17, 2022 – 150 US-based Netflix employees were laid off as a cost-cutting solution to the company’s decline in revenues.

Written by Jewel Kyle Fabula

in Career and Education , Juander How

case study example tagalog

Jewel Kyle Fabula

Jewel Kyle Fabula is a Bachelor of Science in Economics student at the University of the Philippines Diliman. His passion for learning mathematics developed as he competed in some mathematics competitions during his Junior High School years. He loves cats, playing video games, and listening to music.

Browse all articles written by Jewel Kyle Fabula

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Phase Edge and Extraction: A Tagalog Case Study

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Andrea Rackowski , Norvin Richards; Phase Edge and Extraction: A Tagalog Case Study. Linguistic Inquiry 2005; 36 (4): 565–599. doi: https://doi.org/10.1162/002438905774464368

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In this article, we examine evidence for the phase theory of movement (Chomsky 2000, 2001) in the context of Tagalog, arguing in particular that Tagalog has overt morphology that signals movement of arguments to checkan EPP-feature on the head of the vP phase. We show that this morphology interacts with extraction in ways Chomsky's theory leads us to expect, and we develop a theory of the Tagalog facts that also accounts for the effects of Huang's (1982) Condition on Extraction Domain.

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