advertising campaign presentation pdf

Free Advertising Campaign Templates: Briefs, Reports and Planners

By Joe Weller | August 5, 2023

• Share on Facebook
• Share on LinkedIn

Link copied

We’ve collected the most useful free advertising campaign templates for marketers and coordinators. The templates feature pre-designed frameworks for planning and executing advertising campaigns, streamlining processes, and aligning strategies. 

Included on this page, you’ll find an advertising campaign brief template , an advertising campaign report template , an advertising campaign presentation template , and a digital advertising campaign template. Download the advertising campaign timeline template and the dashboard template to track the progress of your ad spend. You’ll also find helpful instructions for planning and tracking advertising campaigns .

Simple Advertising Campaign Template

Download a Sample Simple Advertising Campaign Template for  Excel | Google Sheets

Download a Blank Simple Advertising Campaign Template for  Excel | Google Sheets  

Use this straightforward simple advertising campaign template to coordinate your advertising campaign across various channels (digital, print, social media, and traditional advertising). This customizable template is available with or without sample text to help you get started. Enter details of the media types (social media, online, events, telemarketing, etc.) involved in your campaign. To see the cost for each advertising component, list its projected outcome and its actual outcome. The template will automatically total the response rate and total cost so that you can dynamically track the results of your advertising campaign. 

Check out this article on free advertising templates for more advertising-related options.

Advertising Campaign Brief Template

Download a Sample Advertising Campaign Brief Template for  Microsoft Word | Adobe PDF | Google Docs

Download a Blank Advertising Campaign Brief Template for  Microsoft Word | Adobe PDF | Google Docs  

This advertising campaign brief template helps improve collaboration and streamline planning and execution, thus resulting in more effective and successful advertising campaigns. The campaign brief template with sample data is completely editable and provides an example to follow. Enter the details of your advertising campaign’s objectives, target audience, strategy, schedule, budget, and expected results. This customizable and shareable template helps you provide a concise and comprehensive overview of your campaign's core fundamentals, and it serves as a guide to align stakeholders and facilitate the effective planning and execution of the campaign.  

For more advertising resources and solutions as they relate to advertising proposals, see our article on free advertising proposal templates .

Advertising Campaign Report Template for Excel

Download the Sample Advertising Campaign Report Template for Excel   Download the Blank Advertising Campaign Report Template for Excel

This robust and visually rich advertising campaign report template is available with or without sample text. Use the customizable template to organize and analyze data related to your advertising campaigns, including performance metrics, campaign expenses, and conversion tracking. Once you enter campaign data, you’ll be able to easily visualize it, gain insights into campaign effectiveness, make data-driven decisions, and effectively communicate the results to stakeholders. Ultimately, this template leads to improved campaign optimization and informed strategic planning for future advertising initiatives. 

For helpful details on ensuring your advertising efforts are effectively planned and align with marketing schedules, read our article on free advertising plan templates .

Advertising Campaign Presentation Template

Download a Sample Advertising Campaign Presentation Template for PowerPoint | Google Slides

Download a Blank Advertising Campaign Presentation Template for  PowerPoint | Google Slides  

This advertising campaign template, available blank or with sample copy, is the perfect tool for  creating visually appealing and professional campaign presentations. Use this template to effectively communicate the advertising campaign’s objectives, target audience, strategy, and content details to stakeholders in a visually engaging manner. Using this presentation template can help you create a streamlined presentation that provides consistency in branding and effective storytelling, as well as the ability to convey the value and impact of your advertising efforts. 

For more tools to help increase the effectiveness of your marketing campaign efforts and better align with your organization’s goals, see this article on free marketing campaign templates .

Digital Advertising Campaign Template

Download a Digital Advertising Campaign Template for  Excel | Google Sheets

Account for all of your digital advertising details with this easy-to-use campaign template. The template provides space to document details related to planning, creative development, promotion plan, testing, launch, and measuring its success. For each activity, you can assign an owner, a status, and start and end dates, as well as add any relevant notes. Use this template to streamline your digital campaign planning, allocate resources, and track and optimize its performance.

Advertising Campaign Timeline Template for Excel

Download the Sample Advertising Campaign Timeline Template for Excel    Download the Blank Advertising Campaign Timeline Template for Excel  

Use this advertising campaign timeline template available with or without sample data to help you visualize and organize the schedule and key milestones of a campaign. By using this template, you can create a timeline that outlines important tasks, deadlines, and dependencies. This template is a perfect solution for advertising teams looking to improve advertising-campaign project management, coordination among team members, on-time delivery of key elements, and the ability to track progress and make necessary adjustments.

Advertising Campaign Dashboard Template

Download a Sample Advertising Campaign Dashboard Template for  Excel | Google Sheets

Download a Blank Advertising Campaign Dashboard Template for  Excel | Google Sheets  

This immediately engaging advertising campaign dashboard template provides a visually dynamic representation of your campaign’s key metrics and performance indicators. Use the blank version or the customizable template with sample data to track and analyze campaign data such as your budget vs. spend per campaign, impressions, clicks, conversions, and cost per acquisition. The template also features vertical cost-per-acquisition (CPA) and cost-per-click (CPC) bar charts; an acquisitions pie chart; and a clickthrough-rate (CTR) per-campaign horizontal bar chart. Use this visually compelling template for easy data tracking, visualization of campaign performance, quick identification of trends or areas for improvement, and the ability to make data-driven decisions.

How to Plan Advertising Campaigns 

Plan an advertising campaign by first defining campaign objectives, researching your audience, and selecting media channels. Next, develop messaging and creative assets, then set a budget. Pick your KPIs, create a timeline, execute the campaign, monitor performance, and analyze results. 

To plan a successful advertising campaign, follow these steps: 

• Define Campaign Objectives Clearly identify the specific goals and outcomes you aim to achieve. You could focus on increasing brand awareness, driving website traffic, generating leads, or boosting sales to provide direction for your advertising efforts. 
• Determine Your Target Audience Identify the specific group of people who will be interested in your offering. Consider factors such as demographics, interests, behaviors, and preferences to effectively tailor your messaging and reach the right audience. 
• Conduct Market Research and Competitor Analysis Gather data on consumer needs, preferences, and trends, while analyzing competitor strategies and positioning, in order to gain insights that inform your messaging, differentiation, and strategic decision-making. Read this competitive analysis guide to learn more and review examples. 
• Develop a Compelling Message and Creative Assets Craft engaging and persuasive content that resonates with your target audience. The message should highlight the unique value of your product or service and employ attention-grabbing visuals or storytelling techniques to effectively communicate your brand message. 
• Choose Appropriate Advertising Channels and Media Platforms Evaluate your target audience's media consumption habits to figure out where your campaign will be most effective. Consider the nature of your message and goals, and select the platforms that best align with your target audience demographics and offer effective reach and engagement opportunities.  
• Set a Budget and Allocate Resources Effectively Analyze your financial capabilities, consider industry benchmarks and campaign goals, prioritize allocation across different advertising channels, and track spending to ensure optimal utilization and maximum return on investment (ROI). 
• Launch the Campaign and Monitor Performance Implement your planned strategies across chosen channels, and closely track key metrics such as impressions, clicks, conversions, and engagement. 
• Analyze Campaign Data Regularly review the collected data and metrics to gauge campaign effectiveness. Make the necessary adjustments to optimize performance and achieve desired outcomes.

How to Track Advertising Campaigns  

To track advertising campaigns, collect data on conversions, click-through rates, and KPIs. Utilize analytics tools to monitor website traffic and user behavior.

The following steps provide a foundation for effectively tracking your advertising campaign’s performance: 

• Set Clear Campaign Objectives Clearly define the goals and desired outcomes of your advertising campaign, such as increasing website traffic or generating leads. Doing this step will help you identify which metrics to track.
• Implement Tracking Tools Utilize tracking tools such as Google Analytics or conversion pixels to gather data on key metrics, including impressions, clicks, and conversions. 
• Monitor Performance Regularly Keep a close eye on the campaign's performance. Regularly review and analyze the collected data, ensuring it aligns with your set objectives. 
• Make Data-Driven Optimizations Based on the insights gained from the data, make informed decisions to optimize your campaign by adjusting targeting, messaging, or budget allocation. 
• Continuously Measure Results Measure the results against your campaign objectives, evaluate the effectiveness of different channels and strategies, and identify areas for improvement. 

Following these steps to effectively track and evaluate the performance of your advertising campaign, and make data-driven optimizations to maximize its impact.

Easily Track and Monitor All Aspects of an Advertising Campaign With Smartsheet

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Improve your marketing efforts and deliver best-in-class campaigns.

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

• Presentations

Marketing Campaign

Used 4,943 times

Use these marketing campaign presentation template slides to build a powerful presentation that captivates your audience.

e-Sign with PandaDoc

Prepared by:

​ [Sender.FirstName] [Sender.Email] ​

​ [Sender.LastName] [Sender.Company] ​

1. Marketing Campaign Concept

2. Product Marketing Campaign

3. Brand Development Campaign

4. User-Generated Content

5. Email Marketing Campaign

6. Social Media Campaign

7. Revenue Campaign

8. Paid Marketing Campaign

9. Marketing Campaign Objectives

10. Customer Audience

11. Goals and KPIs

13. Timeline

14. Promotion

Marketing Campaign Concept

Tell your audience the overall concept of the marketing campaign and what type of campaign it will be

product marketing

brand development

user-generated content

email marketing

social media

paid marketing campaign

Product Marketing Campaign

Briefly outline how you plan to drive demand among new and existing customers for the product being promoted.

Brand Development Campaign

Tell your audience the story that you'll

be using to increase brand awareness and improve brand reception in the minds of your target consumers.

User-Generated Content Campaign

Explain how your campaign will get fans and customers to create and share social media content that features your product or service.

Email Marketing Campaign

Share details on the specific email messages that will be deployed over a period of time

and what the purpose is that they'll be trying to accomplish.

Social Media Campaign

Reveal how you'll be using social media marketing to accomplish a specific business goal.

Revenue Campaign

Demonstrate how the strategy that will be used in your marketing campaign will have a direct impact on the company's revenue goals.

Paid Marketing Campaign

Identify which advertising platforms you'll use e.g. Google, Facebook, etc. to drive impressions, leads, purchases, or another desired result.

Marketing Campaign Objectives

Share some of the key objectives you hope to accomplish through this marketing campaign.

Increase brand awareness in North America

Drive XX% increase

Collect more than

X,XXX leads

Customer Audience

Give a brief overview of the people you'll be targeting with this campaign including representative key buyer persona criteria.

(Personality, interests, lifestyle, etc.)

(Wants and needs)

Goals and KPIs

List some of the primary goals of the marketing campaign and how you'll be measuring progress towards those goals with key performance metrics (KPIs).

Give an overview of the projected costs of the marketing campaign along with some specific examples of expenses you expect to incur.

Graphic design:

Marketing software:

Lay out the estimated timeline for the campaign's launch, key progress markers, and conclusion.

Marketing Consultants will have all assets ready for the launch of a Facebook marketing campaign by DATE .

By DATE , we expect to have spent 50% of our advertising budget and generated roughly X,XXX leads.

We expect to conclude the marketing campaign by DATE.

List some of the marketing channels and tools you'll be using e.g. Twitter, Mailchimp, Hubspot, etc.

Craft a closing call-to-action for your audience to stir them to make a positive decision regarding the implementation of the marketing campaign.

Call-to-action

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

• Featured Templates
• Sales Proposals
• NDA Agreements
• Operating Agreements
• Service Agreements
• Sales Documents
• Marketing Proposals
• Rental and Lease Agreements
• Quote Templates
• Business Proposals
• Agreement Templates
• Purchase Agreements
• Contract Templates

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best marketing presentation to date.

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)

• All templates

Marketing Campaign Template

AI generated Pitch Deck 🤖

Few businesses use a marketing campaign template, but this simple document could transform the way you achieve your digital marketing goals. Think of this template like a digital roadmap that guides you to your final destination, whether that's more sales, brand awareness or lead generation. You can use it to pinpoint specific marketing objectives, predict future trends, secure investment and optimize workflows.

Not all marketing campaign templates are created equal, though. Some types of presentation software make it difficult to add and remove visuals like charts, graphs, and infographics, for example. Others are just too complicated. That's why it's crucial you choose a presentation tool that lets you create an awesome marketing pitch deck without any of the fuss.

Optimize Your Marketing With This Pitch Deck Template

Our template lets you present all of your marketing plan information to prospective clients, customers and investors. Marketing strategies, distribution channels, company analysis — you can display all of this information in your template.

This type of pitch deck makes it easy for people to view your intentions and long-term strategic goals in one place. There's no need for multiple documents or different pieces of software.

You can use our template as a standalone presentation or embed it into your website with a simple snippet of code. Alternatively, use it as your email signature to tell prospective clients about your marketing objectives or share it on your social media pages.

Our marketing pitch deck template is really easy to use. Whether you are a startup, scaleup or multinational corporation, you can use our slides to outline your marketing briefs, challenges, goals, and strategies. It's no wonder, then, that companies just like yours have used this template to optimize their online campaigns.

It can take you just a few minutes to create a marketing campaign template. Plus, when you're done, you can track investor and client activity on your slides with the latest analytics. Use these metrics to finetune your future pitch decks.

These are the slides you should include in your marketing campaign presentation:

Use this slide to detail the goals of your upcoming campaign. Include as little or as much information as you like — there's plenty of space. Want to get creative? Add an image to wow potential clients and investors or include an infographic.

List your marketing goals, so clients know about the objectives of your campaign. Whether you want to generate leads, boost sales or increase brand awareness, this template will serve as the foundation of your marketing drive.

MARKET SHARE

Prospective clients are far more likely to respond positively to visuals. Research suggests that when people hear data, they remember only 10 percent of that information three days later . If a relevant image accompanies that same data, however, people retain 65 percent of the information. Our market share infographic lets you showcase important information like market share percentages, industry leaders, and total sales in a visual way.

CUSTOMER ANALYSIS

Customer analysis can be a tricky concept to convey in a presentation. Thankfully, our template makes it easy to list important facts, stats, and quotes, and you can detail core customer audiences and value drivers. The result? Clients and investors know which markets you are trying to target.

COMPETITOR ANALYSIS

Differentiate yourself from your rivals with our marketing campaign template. You can detail the strengths and weaknesses of your competitors and increase your chances of securing investment.

MARKETING STRATEGIES

How do you plan to execute your digital campaign? Include all of this information on our marketing strategy slides. List the marketing platforms you plan to use — social media, video, email or paid search, for example — distribution channels and core locations.

Most popular templates

Airbnb Pitch Deck Template

The Startup Pitch Deck Template

Uber Pitch Deck Template

Investor Deck Template

Need a hand.

to access the full template