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“Why This College?” Essay Examples

May 17, 2024

As you apply for college, you’ll notice that there are several different essay writing genres you’ll need to familiarize yourself with. There’s the Common App Essay , of course, along with many specific supplemental essays like the Community Essay and the Diversity Essay that will be required by particular schools. In particular, there is the “Why This College?” Essay. The “Why This College?” Essay can be an important component in your college application, as it’s an opportunity for you to describe why you specifically would be a good fit for a particular school. It’s a popular requirement for many colleges and universities and in this article, we’re going to show you a few “Why This College?” Essay examples, and share some tips and tricks for how to write a “Why This College?” Essay.

As you peruse these examples and tips, remember that there’s no one perfect way to write a “Why This College?” Essay. Rather, there are important generic conventions you can work with and build upon to craft an essay that is unique to you as a specific college candidate. Think of a novel. You can expect a novel to have a title and chapters and contain a fictional story. At the same time, novels are written across a plethora of genres, have characters that are as different as Vladomir Harkonnen and Elizabeth Bennet, and can be short reads or thousands of pages long. It’s the same in this case. As you learn how to write a “Why This College?” Essay, you’ll see that some elements of the essay will be fixed, while others will be entirely up to you to create!

What Kind of Prompts Are There for the “Why This College?” Essay?

Many schools require some form of the “Why This College?” Essay for their supplemental application materials, and the prompts can be general or specific.  Take these extra general ones from Yale and Dartmouth , for instance:

• What is it about Yale that has led you to apply?
• In short, why Dartmouth?

These open-ended prompts can feel like both a blessing and a curse. Without particular guidelines, you might feel freer to describe your particular fit within a university and it might be easier to brainstorm about the content you’d like to highlight in this essay; however, beware of open prompts: they can make it tempting to veer into generality!

In other instances, the “Why This College?” Essay prompt will be specifically tailored for many schools, and this specificity can be both an advantage and a disadvantage. Take, for instance, these two examples from Northwestern :

• Community and belonging matter at Northwestern. Tell us about one or more communities, networks, or student groups you see yourself connecting with on campus.
• Northwestern’s location is special: on the shore of Lake Michigan, steps from downtown Evanston, just a few miles from Chicago. What aspects of our location are most compelling to you, and why? [i]

“Why This College?” Essay Examples (Continued)

The positive side to specific prompts like these is that they’ve given potential applicants a couple of springboards to begin diving from as you write – you can immediately begin detailing your specific interests and likes about Northwestern that make you an ideal candidate for the school. A potential downside is that you’ll honestly need to do research here before you can even begin brainstorming about either of these questions authentically! Specific prompts may also mean that you’ll need to totally start from scratch with each “Why This College?” Essay (for these Northwestern prompts, you certainly couldn’t plug in a different “Why This College?” Essay where you’ve written about your dream of editing for the Harvard Crimson or your hope to network in nearby New York City!).

So, with prompts like these, how to even begin writing a “Why This College?” Essay? Check out our tips and “Why This College?” Essay examples next!

Also, check out our list of college application essay topics to avoid .

Tips on How to Write a “Why This College?” Essay

Regardless of the prompt, your response needs to be specific. This is possibly the most important thing to remember as you learn how to write a “Why This College?” Essay.

First and most importantly of all, focus on fit. Remember that this is your opportunity to showcase why you’re specifically a good match for a college – not why a college is a great general choice for anybody. Ultimately, this is an essay about your potential relationship with a school. If you were writing an epic love poem, you might obsess over your beloved’s hair, eyes, etc. – but obsession isn’t a relationship! On the other hand, if you were asking someone out, you might want to focus, instead, on why you’d have a great time together because it’s more persuasive (and that’s ultimately what you’re trying to do: persuade this school’s admissions committee that you belong there!).

Here are a few tips on specificity that we’ll review below as we analyze a few “Why This College?” Essay examples:

• Before writing your “Why This College?” Essay, do your research on each school to which you’ll apply. This means finding particular programs of study you’ll pursue, looking up course titles you’d like to take and even professors you’d like to study under. It means researching clubs and extracurriculars you’ll partake in, internship programs you’ll apply for, and details about the school that will further your goals as a student there.

At the beginning of your “Why This College?” Essay, you can include a brief anecdote or bit of personal information that will make your essay stand out. As with any college application essay, this is an opportunity to brag about yourself! For instance, if you’re going to mention a particular club or extracurricular you’d like to join at a university, you can use this anecdote to briefly remind your reader that you were the president of that extracurricular at your high school (especially if that detail doesn’t appear elsewhere in your application materials). NOTE: Including a personal anecdote like this is sometimes dependent upon word length. For longer “Why This College?” Essays, it’s a great choice. For shorter ones, this hook may be a feature you’ll have to reduce or skip altogether.

Don’t linger on the general features of the school, or on school qualities that apply to everyone. Don’t focus on the school’s reputation, rankings, or student-to-professor ratios. The school knows this stuff already! Everybody paints the rock at Northwestern and paints the fence at Carnegie Mellon and these schools’ admissions counselors have read about these sorts of traditions approximately a billion times. Avoid general features and focus, rather, on detailed aspects of the school community that are particularly compelling to you .

Details about campus culture or school location are okay to write about, but remember that you’re not trying to be John Keats here. Don’t just talk about the beauty of the leaves changing in the fall or the way the palm trees sway on the school’s tropical campus. Rather, focus on what the school’s location can do for you as a scholar . Is there something particular about the school’s locale that can further your scholastic goals? Perhaps it’s situated in a region known for a particular area of study, with the best professors in the field nearby (e.g. Silicon Valley for computer science). Or maybe its setting can provide ample internship opportunities for a student with your major (e.g. Washington, D.C. for political science majors).

Edit for details. As you write your thousandth college application essay, it can be so tempting to simply copy-paste and go through the motions of writing unique drafts. While it’s okay to have a little carry-over between essays, it’s essential that you don’t have any major bloopers (like getting the school’s colors or motto wrong) in a “Why This College?” Essay.

Honesty is the best policy! It’s better to write something authentic to you than something you think the school wants to hear. After all, no matter how prestigious a school or program might be, if you can’t think of why you’d fit in there, you may want to reconsider whether a school is meant for you!

“Why This College?” Essay Examples

Below, we’ve included three fictional “Why This College Essay?” examples. The first two are good examples, along with commentary on what makes them strong and what these authors might improve upon to make them even better. The third essay is an exceptionally poor one, designed to help you see common pitfalls within this essay genre so you can think about how to avoid them yourself (or even how to correct mistakes you’ve already made in drafts!). Think of this third, poor essay as a way to test how well you’ve familiarized yourself within the genre.

Good “Why This College?” Essay Example 1:

As current Editor-in-Chief of my school magazine The Clarion , I’d like to pursue a Journalism major at the College of Northeastern Ohio, where I will deepen my experience in writing and design through classes such as “Reporting with Visual Journalism” and “International Writing.” Additionally, CNO’s Amanpour Journalism Project will give me hands-on experience as a journalist working in a newsroom. There, I’ll explore aspects of journalism such as digital storytelling and broadcasting, along with elective courses like “Feature Interviews” and “Documentary Television.”

My love for writing and communication stems from my multilingual upbringing. In high school, I explored Latin America on a study abroad trip to the Dominican Republic, where I relied on my Guatemalan heritage to further my Spanish-speaking skills. Through CNO’s International Language Studies program, I hope to attain a Spanish minor and explore Spanish-speaking countries in their study abroad program while immersing myself in international media.

With the interdisciplinary emphasis at CNO, I’ll additionally have the flexibility to study politics through a Political Science double major. I’ve written many articles on global communication for The Clarion , and I hope to further my writing on political communication with the Amanpour Project’s “Writing in Conflict Zones” class and other interdisciplinary classes with Professor Joan Walters. CNO’s robust communications offerings give me the opportunity to specifically study my interests in writing, politics, and Spanish simultaneously with the resources of multiple departments.

This essay does a great job of both showcasing the writer’s unique experiences and exploring how the college will specifically help her pursue her major and career goals. Additionally, the author has done a dynamite job researching particular classes and programs within the university that she’d like to take, listing several by name and course/program details.

How we might fix it up:

This essay primarily focuses on academics. Since academics are usually the most important reason why you’d want to attend a particular university, this definitely isn’t a major problem! However, the writer could potentially explore other extracurriculars or campus offerings that might make her a great fit for this university.

Good “Why This College?” Essay Example 2:

Data. From our politics to what we binge on Netflix, data collection and information systems have become part of the fabric of our lives. But when we think about sports, we don’t always think about numbers – and I want to do just that. The Massachusetts Institute of Stanford Mellon offers a top-ranked Data Science and Information Systems major, which will provide me with transferable skills that can be applied to my dream career path: sports marketing and data analytics.

I would like to go to a university where I can immediately participate in research. In high school, I created an algorithm that helps me predict how much fans will spend on team gear, based on their previous purchases and levels of engagement with games, betting, and online searching. The MISM Data and Numbers Lab allows undergraduates to access their databases and start conducting research right away (without having to wait until grad school!) and courses like “Analysis of Algorithms” and “Marketing and Numbers” provide the tools to conduct research on issues like sports marketing. At MISM, I hope to study with mentors like Professor Bill Jobs, whose work on information systems and regional spending might facilitate my own independent research. Additionally, MISM has alumni networks that facilitate internship and job placement in both Silicon Valley and with major sporting equipment stores like Rick’s Sporting Depot.

Finally, MISM offers a variety of extracurriculars that I would love to join, particularly the Little Pucks program, which provides community outreach to aspiring hockey players with physical disabilities. Since my sophomore year, I’ve volunteered at our local rec center, volunteering with kids who have special needs and helping them learn about and play sports. As I pursue a career in sports marketing and data analytics, I want to make a positive impact on companies and consumers alike. I’d love to live up to MISM’s motto: “Knowledge for service.”

Again, this writer does a fantastic job showcasing his own strengths and specifically demonstrating how this university has particular offerings (courses, labs, professors, extracurriculars, etc.) that will help him in his chosen major and career path. The generalities of this essay (like the school motto) are also used for a purpose: to illustrate how the writer hopes to use his education to give back to the community.

This is a great draft. To make it even better, we might consider how this essay focuses a lot on what the school can do for the writer. The writer might want to consider: how will I, in turn, contribute more to the campus community?

Poor “Why This College? Essay” Example:

When I took a campus visit at Princevard University last year, I was sure to stop at the Wishing Fountain in the middle of the quad. There, I threw in a penny and recited Princevard’s motto, “Veritas in vota” – “truth in wishes” and made my wish: that I will get accepted into Princevard this fall. I’ve known that I wanted to attend Princevard ever since I was a little boy and found out that my Great Uncle Howie graduated from there in 1965. At Princevard, I would study in their English program so that I could pursue my dream of becoming a novelist and a teacher when I graduate.

Ranked at #7 in the nation, Princevard’s reputation is another reason why I would like to attend; a degree from Princevard will open up doors to jobs and internships that many other schools could never open. Finally, I hope to join one of Princevard’s fraternities because the school offers more Greek organizations than any other university on the East Coast.

Well, it’s a start. If you’ve written a similar draft to this one, which breaks many of our “Why This College?” Essay writing rules, don’t despair! Instead, use this draft as a springboard for your next one.

How we might fix up this essay:

You’re probably familiar enough now with the genre conventions of the “Why This College?” Essay to think of a few reasons why this essay is a poor one. Now, let’s see how we can take even a poor first pass and turn it into a viable essay:

Our main goal with a draft like this is to turn all of this generality into an essay that specifically tells the school why this student would be a good fit there. Hint: avoid the sentiments about ranking and general location!

While this essay begins with a personal anecdote, it doesn’t tell us anything about this particular student. Instead, it focuses on a vague campus tradition. Remember that personal anecdotes serve as an opportunity to hook your reader and tell them something unique and positive about yourself.

There’s not much need to mention that a family member attended a university unless a) you are such a strong legacy there that your name is literally on a building (in which case, you should probably have a donating family member make a call on your behalf to the admissions department) or, b) your family history is somehow relevant to your future career and attendance at that school (e.g. your mother went to law school there and you want to become a lawyer and join her firm). If the latter, be sure you’re using this detail as a vehicle to demonstrate why this university is right for you.

While it’s great to talk about your major and career aspirations, be specific! Most schools have English departments so it’s not super useful to point this generality out. Writing that “Princevard University offers a unique dual English program with concentrations in both Creative Writing and Literary Theory, which would enable to me to pursue an ultimate graduate degree in literary and cultural studies while honing my craft as a novelist,” on the other hand, is a much more useful and detailed statement that demonstrates fit and brags a little about the applicant’s writing aspirations!

Similarly, many universities have Greek life organizations. If you’re going to mention an extracurricular, name which ones and why. Perhaps a particular Greek organization on this campus is affiliated with your major; maybe a chapter is politically motivated with a cause you’ve previously championed; maybe a fraternity is historically associated with your ethnicity or race and you’d love to take part in that community.

Closing Thoughts on the “Why This College?” Essay

As you write a “Why This College?” Essay, remember that this essay is perhaps the first conversation you’ll have about your relationship with a university – a relationship that, if you’re accepted, will be a formative one for the rest of your life. Good luck!

[i] “Completing Your Northwestern Application,” Application Materials: Undergraduate Admissions – Northwestern University, 2024. https://admissions.northwestern.edu/apply/requirements.html

• College Essay

Jamie Smith

For the past decade, Jamie has taught writing and English literature at several universities, including Boston College, the University of Pittsburgh, and Carnegie Mellon University. She earned a Ph.D. in English from Carnegie Mellon, where she currently teaches courses and conducts research on composition, public writing, and British literature.

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How to Write the “Why This College” Essay (With an Example!)

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Applying to college is a big decision that brings a lot of excitement and stress. This is especially true when it comes to answering the “why this college” prompt asked by so many colleges. However daunting these prompts might seem, you got this. Keep reading to learn tips and tricks to write your “why this college” essay, and take a look at an example essay!

“Why this college?” essay prompts 

The “Why this college?” essay is probably one of the most common essays you’ll come across during your application process. This is partially because admissions committees want students that’re as interested and passionate about their institution. Some popular colleges that offer “why this college?” prompts include:

• Columbia University : “Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia. (150 words or fewer)
• Duke University : “What is your sense of Duke as a university and a community, and why do you consider it a good match for you? If there is something in particular about our offerings that attracts you, feel free to share that as well. (max. 250 words)”
• University of Michigan : “Describe the unique qualities that attract you to the specific undergraduate College or School to which you are applying at the University of Michigan. How would that curriculum support your interests?” (Minimum: 100 words/Maximum: 550 words)

As you can see, all three of the prompts are a variation of the basic “why this college” question. Let’s take a look at a sample response essay written for Columbia University. 

“Why this college?” sample essay

Dear Columbia University, 

This is probably the hundredth essay you’ve read in the sea of applicants, and as you’re likely expecting, I could tell you that I’m different from them all. Though in some ways, I’m the same. Like them, I want to stand on the corner of Broadway and 116th St. and know I chose the perfect school to study literary arts with a focus on fiction writing. 

Even more so, I strive to be one of the Columbia Greats that inspired me to pick up a pen. Though, you shouldn’t want me because I might be the next Allen Ginsberg, but because I plan on being a writer that captures the virtue found in the rye of J.D. Salinger, the watchful gaze of Zora Neale Hurston, and the freshness of my own style. Amongst your walls and tutelage, these literary greats blossomed, as I hope to.

Applicant Name

Why this essay works:

• Starts with a compelling statement to interest the audience
• Answers the “why this college?” question by discussing notable alumni and the arts program
• Uses a unique approach to the prompt question that reflects interest in the major of choice
• Explains why the admissions committee should choose this applicant
• Stays within the word count limit

Also see: How to respond to this year’s Common App essay prompts

Mistakes to avoid when writing a “why this college” essay

Generalizing.

When writing any essay, generalizing usually isn’t the way to go. Readers want to get invested in the story or argument you’re presenting, and the admissions office is no different. Details are a key component of making your essay stand out. 

The admissions committee wants to get to know you and assess how you’ll fit into their institution. No two applicants are the same, and you should strive to prove that through your unique essay. 

Placating the admissions office

It can be easy to fall back on simply telling your college’s admissions committee what they want to hear. However, you shouldn’t just pull facts and figures from the website or quote the college’s brochure. Individualize your essay not only to capture the attention of your reader, but to display interest in your college of choice.

Anyone can put general information in their application, but it takes effort to explain why you want to attend a particular school, how admission would affect your life, and what the school has to gain from your attendance. Think of it as a persuasive essay where you have to back up your argument with details. 

Also see: An insider’s perspective into what goes on in college admissions offices

Tips for writing your essay

Find a connection.

Even before you start writing your essay, figure out the connection between you and your college of choice. 

Is there a particular professor you want to study under? Are you a legacy applicant? Is it the campus of your dreams? Are you excited for a particular program? 

Asking yourself questions like this can help pinpoint what’s motivating you to apply to a university and why they should admit you. Explaining your connection to your school of choice can show the admissions committee that you belong on their campus. 

It will strengthen your application and help you individualize your application. Create an interesting or anecdotal story out of your connection in order to set yourself apart.

Also see: How to write an essay about yourself

Outline and edit

College essays usually range from around 200 – 500 words, which can go by much quicker than you might think. This is why it’s ideal to outline your essay once you’ve decided what to write about. It can be easy to get distracted by the little details, but emphasize the main points that are essential to the story you’re trying to tell the admissions office. 

It’s also a good idea to thoroughly read and edit your essay multiple times. You’ll want to submit the complete and final version of your essay, not something that reads like a rough draft. 

Remember, your parents, advisors, teachers, and peers can be helpful resources during revision. Feedback is an important aspect of the editing process.

Additional resources

Congratulations on starting your applications to college and working so diligently on them! Fortunately, Scholarships360 has even more resources to offer that can help propel your college journey in the right direction. 

• Start choosing your major
• Find the supplemental essay guide for your college
• Learn what “demonstrated interest” means for your application

Frequently asked questions about writing a “why this college” essay

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College Essays

Did you think you were all done pouring out your blood, sweat, and tears in written form for your personal statement , only to be faced with the "why this college?" supplemental essay? This question might seem simple but is in fact a crucial and potentially tricky part of many college applications. What exactly is the "why us?" essay trying to understand about you? And how do you answer this question without falling into its many pitfalls or making any rookie mistakes?

In this article, I'll explain why colleges want you to be able to explain why you are applying. I'll also discuss how to generate and brainstorm topics for this question and how to make yourself sound sincere and committed. Finally, we'll go over some "why this school?" essay do s and don't s.

This article is pretty detailed, so here's a brief overview of what we'll be covering:

Why Do Colleges Want You to Write a "Why Us?" Essay?

Two types of "why this college" essay prompts, step 1: research the school, step 2: brainstorm potential essay topics, step 3: nail the execution, example of a great "why this college" essay.

College admissions officers have to read an incredible amount of student work to put together a winning class, so trust me when I say that everything they ask you to write is meaningful and important .

The purpose of the "why us?" essay goes two ways. On one hand, seeing how you answer this question gives admissions officers a sense of whether you know and value their school .

On the other hand, having to verbalize why you are applying gives you the chance to think about what you want to get out of your college experience  and whether your target schools fit your goals and aspirations.

What Colleges Get Out Of Reading Your "Why This College?" Essay

Colleges want to check three things when they read this essay.

First, they want to see that you have a sense of what makes this college different and special.

• Do you know something about the school's mission, history, or values?
• Have you thought about the school's specific approach to learning?
• Are you comfortable with the school's traditions and the overall feel of student life here?

Second, they want proof that you will be a good fit for the school.

• Where do your interests lie? Do they correspond to this school's strengths?
• Is there something about you that meshes well with some aspect of the school?
• How will you contribute to college life? How will you make your mark on campus?

And third, they want to see that this school will, in turn, be a good fit for you.

• What do you want to get out of college? Will this college be able to provide that? Will this school contribute to your future success?
• What will you take advantage of on campus (e.g., academic programs, volunteer or travel opportunities, internships, or student organizations)?
• Will you succeed academically? Does this school provide the right rigor and pace for your ideal learning environment?

What You Get Out Of Writing Your "Why This College?" Essay

Throughout this process of articulating your answers to the questions above, you will also benefit in a couple of key ways:

It Lets You Build Excitement about the School

Finding specific programs and opportunities at schools you are already happy about will give you a grounded sense of direction for when you start school . At the same time, by describing what is great about schools that are low on your list, you'll likely boost your enthusiasm for these colleges and keep yourself from feeling that they're nothing more than lackluster fallbacks.

It Helps You Ensure That You're Making the Right Choice

Writing the "why us?" essay can act as a moment of clarity. It's possible that you won't be able to come up with any reasons for applying to a particular school. If further research fails to reveal any appealing characteristics that fit with your goals and interests, this school is likely not for you.

At the end of your four years, you want to feel like this, so take your "Why This College?" essay to heart.

The "why this college?" essay is best thought of as a back-and-forth between you and the college . This means that your essay will really be answering two separate, albeit related, questions:

• "Why us?": This is where you explain what makes the school special in your eyes, what attracted you to it, and what you think you'll get out of your experience there.
• "Why you?": This is the part where you talk about why you'll fit in at the school; what qualities, skills, talents, or abilities you'll contribute to student life; and how your future will be impacted by the school and its opportunities.

Colleges usually use one of these approaches to frame this essay , meaning that your essay will lean heavier toward whichever question is favored in the prompt. For example, if the prompt is all about "why us?" you'll want to put your main focus on praising the school. If the prompt instead is mostly configured as "why you?" you'll want to dwell at length on your fit and potential.

It's good to remember that these two prompts are simply two sides of the same coin. Your reasons for wanting to apply to a particular school can be made to fit either of these questions.

For instance, say you really want the chance to learn from the world-famous Professor X. A "why us?" essay might dwell on how amazing an opportunity studying with him would be for you, and how he anchors the Telepathy department.

Meanwhile, a "why you?" essay would point out that your own academic telepathy credentials and future career goals make you an ideal student to learn from Professor X, a renowned master of the field.

Next up, I'll show you some real-life examples of what these two different approaches to the same prompt look like.

Clarifying why you want to study with a particular professor in a specific department can demonstrate to college admissions staff that you've done your research on the school.

"Why Us?" Prompts

• Why [this college]?
• Why are you interested in [this college]?
• Why is [this college] a good choice for you?
• What do you like best about [this college]?
• Why do you want to attend [this college]?

Below are some examples of actual "why us?" college essay prompts:

• Colorado College : "Describe how your personal experiences with a particular community make you a student who would benefit from Colorado College’s Block Plan."
• Tufts University : " I am applying to Tufts because… "
• Tulane University : "Describe why you are interested in joining the Tulane community. Consider your experiences, talents, and values to illustrate what you would contribute to the Tulane community if admitted." (via the Common App )
• University of Michigan : "Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?"
• Wellesley College : " When choosing a college, you are choosing an intellectual community and a place where you believe that you can live, learn, and flourish. We know that there are more than 100 reasons to choose Wellesley, but it's a good place to start. Visit the Wellesley 100 and select two items that attract, inspire, or celebrate what you would bring to our community. Have fun! Use this opportunity to reflect personally on what items appeal to you most and why. "

In a "why us?" essay, focus on the specific aspects of the school that appeal to you and how you will flourish because of those offerings.

"Why You?" Prompts

• Why are you a good match or fit for us?
• What are your interests, and how will you pursue them at [this college]?
• What do you want to study, and how will that correspond to our program?
• What or how will you contribute?
• Why you at [this college]?
• Why are you applying to [this college]?

Here are some examples of the "why you?" version of the college essay:

• Babson College : " A defining element of the Babson experience is learning and thriving in an equitable and inclusive community with a wide range of perspectives and interests. Please share something about your background, lived experiences, or viewpoint(s) that speaks to how you will contribute to and learn from Babson's collaborative community. "
• Bowdoin College : "Generations of students have found connection and meaning in Bowdoin's 'The Offer of the College.' ... Which line from the Offer resonates most with you? Optional: The Offer represents Bowdoin's values. Please reflect on the line you selected and how it has meaning to you." (via the Common App )

In a "why you?" essay, focus on how your values, interests, and motivations align with the school's offerings and how you'll contribute to campus life.

No matter how the prompt is worded, this essay is a give-and-take of what you and the college have to offer each other. Your job is to quickly zoom in on your main points and use both precision and detail to sound sincere, excited, and authentic.

How do you effectively explain the benefits you see this particular school providing for you and the contributions you will bring to the table as a student there? And how can you do this best using the small amount of space that you have (usually just one to two paragraphs)?

In this section, we'll go through the process of writing the "Why This College?" essay, step-by-step. First, I'll talk about the prep work you'll need to do. Next, we'll go through how to brainstorm good topics (and touch on what topics to avoid). I'll give you some tips on transforming your ideas and research into an actual essay. Finally, I'll take apart an actual "why us?" essay to show you why and how it works.

Before you can write about a school, you'll need to know specific things that make it stand out and appeal to you and your interests . So where do you look for these? And how do you find the details that will speak to you? Here are some ways you can learn more about a school.

In-Person Campus Visits

If you're going on college tours , you've got the perfect opportunity to gather information about the school. Bring a notepad and write down the following:

• Your tour guide's name
• One to two funny, surprising, or enthusiastic things your guide said about the school
• Any unusual features of the campus, such as buildings, sculptures, layout, history, or traditions

Try to also connect with students or faculty while you're there. If you visit a class, note which class it is and who teaches it. See whether you can briefly chat with a student (e.g., in the class you visit, around campus, or in a dining hall), and ask what they like most about the school or what has been most surprising about being there.

Don't forget to write down the answer! Trust me, you'll forget it otherwise—especially if you do this on multiple college visits.

Virtual Campus Visits

If you can't visit a campus in person, the next best thing is an online tour , either from the school's own website or from other websites, such as YOUniversityTV , CampusTours , or YouTube (search "[School Name] + tour").

You can also connect with students without visiting the campus in person . Some admissions websites list contact information for currently enrolled students you can email to ask one or two questions about what their experience of the school has been like.

Or if you know what department, sport, or activity you're interested in, you can ask the admissions office to put you in touch with a student who is involved with that particular interest.

If you can't visit a campus in person, request a video chat with admissions staff, a current student, or a faculty member to get a better sense of specific topics you might write about in your essay.

Alumni Interview

If you have an interview , ask your interviewer questions about their experience at the school and about what going to that school has done for them since graduation. As always, take notes!

College Fairs

If you have a chance to go to a college fair where your ideal college has representatives, don't just attend and pick up a brochure. Instead, e ngage the representatives in conversation, and ask them about what they think makes the school unique .  Jot down notes on any interesting details they tell you.

The College's Own Materials

Colleges publish lots and lots of different admissions materials—and all of these will be useful for your research. Here are some suggestions for what you can use. (You should be able to find all of the following resources online.)

Brochures and Course Catalogs

Read the mission statement of the school; does its educational philosophy align with yours? You should also read through its catalogs. Are there any programs, classes, departments, or activities that seem tailor-made for you in some way?

Pro Tip: These interesting features you find should be unusual in some way or different from what other schools offer. For example, being fascinated with the English department isn't going to cut it unless you can discuss its unusual focus, its world-renowned professors, or the different way it structures the major that appeals to you specifically.

Alumni Magazine

Are any professors highlighted? Does their research speak to you or connect with a project you did in high school or for an extracurricular?

Sometimes alumni magazines will highlight a college's new focus or new expansion. Does the construction of a new engineering school relate to your intended major? There might also be some columns or letters written by alumni who talk about what going to this particular school has meant to them. What stands out about their experiences?

School or Campus Newspaper

Students write about the hot issues of the day, which means that the articles will be about the best and worst things on campus . It'll also give you insight into student life, opportunities that are available to students, activities you can do off campus, and so on.

The College's Social Media

Your ideal school is most likely on Facebook, X (formerly Twitter), Instagram, TikTok, and other social media. Follow the school to see what it's posting about.  Are there any exciting new campus developments? Professors in the news? Interesting events, clubs, or activities?

The Internet

Wikipedia is a great resource for learning basic details about a college's history, traditions, and values. I also recommend looking for forums on College Confidential that specifically deal with the school you're researching.

Another option is to search on Google for interesting phrases, such as "What students really think about [School Name]" or "[School Name] student forum." This will help you get detailed points of view, comments about specific programs or courses, and insight into real student life.

So what should you do now that you've completed a bunch of research? Answer: use it to develop connection points between you and your dream school. These connections will be the skeleton of your "why this college?" essay.

Find the Gems in Your Research

You have on hand all kinds of information, from your own personal experiences on campus and your conversations with people affiliated with your ideal school to what you've learned from campus publications and tidbits gleaned from the web.

Now, it's time to sift through all of your notes to find the three to five things that really speak to you. Link what you've learned about the school to how you can plug into this school's life, approach, and environment. That way, no matter whether your school's prompt is more heavily focused on the "why us?" or "why you?" part of the give-and-take, you'll have an entry point into the essay.

But what should these three to five things be? What should you keep in mind when you're looking for the gem that will become your topic?

Here are some words of wisdom from Calvin Wise , director of recruitment and former associate director of admissions at Johns Hopkins University (emphasis mine):

" Focus on what makes us unique and why that interests you. Do your research, and articulate a multidimensional connection to the specific college or university. We do not want broad statements (the brick pathways and historic buildings are beautiful) or a rehash of the information on our website (College X offers a strong liberal arts curriculum). All institutions have similarities. We want you to talk about our differences. "

Time to find that diamond, amethyst, opal, tourmaline, or amber in the rough.

Check Your Gems for Color and Clarity

When I say "check your gems," I mean make sure that each of the three to five things you've found is something your ideal school has that other schools don't have.

This something should be seen from your own perspective. The point isn't to generically praise the school but instead to go into detail about why it's so great for you that they have this thing.

This something you find should be meaningful to the school and specific to you. For example, if you focus on academics (e.g., courses, instructors, opportunities, or educational philosophy), find a way to link them either to your previous work or to your future aspirations.

This something should not be shallow and nonspecific. Want to live in a city? Every city has more than one college in it. Find a way to explain why this specific college in this specific city calls to you. Like pretty architecture? Many schools are beautiful, so dwell on why this particular place feels unlike any other. Like good weather, beach, skiing, or some other geographical attribute? There are many schools located near these places, and they know that people enjoy sunbathing. Either build a deeper connection or skip these as reasons.

Convert Your Gems into Essay Topics

Every "why this college?" essay is going to answer both the "why us?" and the "why you?" parts of the back-and-forth equation. But depending on which way your target school has worded its prompt, you'll lean more heavily on that part . This is why I'm going to split this brainstorming into two parts—to go with the "why us?" and "why you?" types of questions.

Of course, since they are both sides of the same coin, you can always easily flip each of these ideas around to have it work well for the other type of prompt . For example, a "why us?" essay might talk about how interesting the XYZ interdisciplinary project is and how it fits well with your senior project.

By contrast, a "why you?" essay would take the same idea but flip it to say that you've learned through your senior project how you deeply value an interdisciplinary approach to academics, making you a great fit for this school and its commitment to such work, as evidenced by project XYZ.

Describing how project XYZ demonstrates your investment in a particular course of study that then happens to align with a specific program at the university is an effective approach to the "why you?" essay.

Possible "Why Us?" Topics

• How a particular program of study, internship requirement, or volunteer connection will help further your specific career goals .
• The school's interesting approach to your future major (if you know what that will be) or a major that combines several disciplines that appeal to you and fit with your current academic work and interests.
• How the school handles financial aid and the infrastructure setup for low-income students and what that means for you in terms of opening doors.
• A story about how you became interested in the school (if you learned about it in an interesting way). For example, did the institution host a high school contest you took part in? Did you attend an art exhibit or stage performance there that you enjoyed and that your own artistic work aligns with?
• How you overcame an initial disinterest in the school (be sure to minimize this first negative impression). Did you do more research? Interact with someone on campus? Learn about the school's commitment to the community? Learn about interesting research being done there?
• A positive interaction you had with current students, faculty, or staff, as long as this is more than just, "Everyone I met was really nice."
• An experience you had while on a campus tour. Was there a super-passionate tour guide? Any information that surprised you? Did something happen to transform your idea about the school or campus life (in a good way)?
• Interesting interdisciplinary work going on at the university and how that connects with your academic interests, career goals, or previous high school work.
• The history of the school —but only if it's meaningful to you in some way. Has the school always been committed to fostering minority, first-generation, or immigrant students? Was it founded by someone you admire? Did it take an unpopular (but, to you, morally correct) stance at some crucial moment in history?
• An amazing professor you can't wait to learn from. Is there a chemistry professor whose current research meshes with a science fair project you did? A professor who's a renowned scholar on your favorite literary or artistic period or genre? A professor whose book on economics finally made you understand the most recent financial crisis?
• A class that sounds fascinating , especially if it's in a field you want to major in.
• A facility or piece of equipment you can't wait to work in or with  and that doesn't exist in many other places. Is there a specialty library with rare medieval manuscripts? Is there an observatory?
• A required curriculum that appeals to you because it provides a solid grounding in the classics, shakes up the traditional canon, connects all the students on campus in one intellectual project, or is taught in a unique way.

If the school can boast a cutting-edge laboratory where you dream of conducting research, that would be a strong focus for a "Why Us?" essay.

Possible "Why You?" Topics

• Do you want to continue a project you worked on in high school? Talk about how or where in the current course, club, and program offerings this work would fit in. Why will you be a good addition to the team?
• Have you always been involved in a community service project that's already being done on campus? Write about integrating life on campus with events in the surrounding community.
• Do you plan to keep performing in the arts, playing music, working on the newspaper, or engaging in something else you were seriously committed to in high school? Discuss how excited you are to join that existing organization.
• Are you the perfect person to take advantage of an internship program (e.g., because you have already worked in this field, were exposed to it through your parents, or have completed academic work that gives you some experience with it)?
• Are you the ideal candidate for a study abroad opportunity (e.g., because you can speak the language of the country, it's a place where you've worked or studied before, or your career goals are international in some respect)?
• Are you a stand-out match for an undergraduate research project (e.g., because you'll major in this field, you've always wanted to work with this professor, or you want to pursue research as a career option)?
• Is there something you were deeply involved with that doesn't currently exist on campus? Offer to start a club for it. And I mean a club; you aren't going to magically create a new academic department or even a new academic course, so don't try offering that. If you do write about this, make double (and even triple) sure that the school doesn't already have a club, course, or program for this interest.
• What are some of the programs or activities you plan to get involved with on campus , and what unique qualities will you bring to them?
• Make this a mini version of a personal statement you never wrote.  Use this essay as another chance to show a few more of the skills, talents, or passions that don't appear in your actual college essay. What's the runner-up interest that you didn't write about? What opportunity, program, or offering at the school lines up with it?

One way to impress admissions staff in a "Why You?" essay is to discuss your fascination with a particular topic in a specific discipline, such as kinetic sculpture, and how you want to pursue that passion (e.g., as a studio art major).

Possible Topics for a College That's Not Your First Choice

• If you're writing about a school you're not completely psyched about, one way to sidestep the issue is to focus on what getting this degree will do for you in the future . How do you see yourself changing existing systems, helping others, or otherwise succeeding?
• Alternatively, discuss what the school values academically, socially, environmentally, or philosophically and how this connects with what you also care about . Does it have a vegan, organic, and cruelty-free cafeteria? A relationship with a local farm or garden? De-emphasized fraternity involvement? Strong commitment to environmental issues? Lots of opportunities to contribute to the community surrounding the school? Active inclusion and a sense of belonging for various underrepresented groups?
• Try to find at least one or two features you're excited about for each of the schools on your list. If you can't think of a single reason why this would be a good place for you to go, maybe you shouldn't be applying there!

Topics to Avoid in Your Essay

• Don't write about general characteristics, such as a school's location (or the weather in that location), reputation, or student body size. For example, anyone applying to the Webb Institute , which has just about 100 students , should by all means talk about having a preference for tiny, close-knit communities. By contrast, schools in sunny climates know that people enjoy good weather, but if you can't connect the outdoors with the college itself, think of something else to say.
• Don't talk about your sports fandom. Saying, "I can see myself in crimson and white/blue and orange/[some color] and [some other color]" is both overused and not a persuasive reason for wanting to go to a particular college. After all, you could cheer for a team without going to the school! Unless you're an athlete, you're an aspiring mascot performer, or you have a truly one-of-a-kind story to tell about your link to the team, opt for a different track.
• Don't copy descriptions from the college's website to tell admissions officers how great their institution is. They don't want to hear praise; they want to hear how you connect with their school. So if something on the college brochure speaks to you, explain why this specific detail matters to you and how your past experiences, academic work, extracurricular interests, or hobbies relate to that detail.
• Don't use college rankings as a reason you want to go to a school. Of course prestige matters, but schools that are ranked right next to each other on the list are at about the same level of prestige. What makes you choose one over the other?
• If you decide to write about a future major, don't just talk about what you want to study and why . Make sure that you also explain why you want to study this thing at this particular school . What do they do differently from other colleges?
• Don't wax poetic about the school's pretty campus. "From the moment I stepped on your campus, I knew it was the place for me" is another cliché—and another way to say basically nothing about why you actually want to go to this particular school. Lots of schools are pretty, and many are pretty in the exact same way.

Pop quiz: This pretty gothic building is on what college campus? Yes, that's right—it could be anywhere.

When you've put together the ideas that will make up your answer to the "why us?" question, it's time to build them into a memorable essay. Here are some tips for doing that successfully:

• Jump right in. The essay is short, so there's no need for an introduction or conclusion. Spend the first paragraph delving into your best one or two reasons for applying. Then, use the second paragraph to go into slightly less detail about reasons 2 (or 3) through 5.
• To thine own self be true. Write in your own voice, and be sincere about what you're saying. Believe me—the reader can tell when you mean it and when you're just blathering!
• Details, details, details. Show the school that you've done your research. Are there any classes, professors, clubs, or activities you're excited about at the school? Be specific (e.g., "I'm fascinated by the work Dr. Jenny Johnson has done with interactive sound installations").
• If you plan on attending if admitted, say so. Colleges care about the numbers of acceptances deeply, so it might help to know you're a sure thing. But don't write this if you don't mean it!
• Don't cut and paste the same essay for every school. At least once, you'll most likely forget to change the school name or some other telling detail. You also don't want to have too much vague, cookie-cutter reasoning, or else you'll start to sound bland and forgettable.

For more tips, check out our step-by-step essay-writing advice .

Avoid cookie-cutter responses to "why this college?" essay prompts. Instead, provide an essay that's personalized to that particular institution.

At this point, it'll be helpful to take a look at a "why us?" essay that works and figure out what the author did to create a meaningful answer to this challenging question.

Here is a "Why Tufts?" essay from James Gregoire '19 for Tufts University :

It was on my official visit with the cross country team that I realized Tufts was the perfect school for me. Our topics of conversation ranged from Asian geography to efficient movement patterns, and everyone spoke enthusiastically about what they were involved in on campus. I really related with the guys I met, and I think they represent the passion that Tufts' students have. I can pursue my dream of being a successful entrepreneur by joining the Tufts Entrepreneurs Society, pursuing an Entrepreneurial Leadership minor, and taking part in an up-and-coming computer science program.

Here are some of the main reasons this essay is so effective:

• Interaction with current students. James writes about hanging out with the cross-country team and sounds excited about meeting them.
• "I'm a great fit." He uses the conversation with the cross-country team members to talk about his own good fit here ("I really related with the guys I met").
• Why the school is special. James also uses the conversation as a way to show that he enjoys the variety of opportunities Tufts offers (their fun conversation covers Asian geography, movement patterns, and other things they "were involved with on campus").
• Taking advantage of this specialness. James doesn't just list things Tufts offers but also explains which of them are of specific value to him. He's interested in being an entrepreneur, so the Tufts Entrepreneurs Society and the Entrepreneurial Leadership courses appeal to him.
• Awareness of what the school is up to. Finally, James shows that he's aware of the latest Tufts developments when he mentions the new computer science program.

The Bottom Line: Writing a Great "Why This College?" Essay

• Proof that you understand what makes this college different and special
• Evidence that you'll be a good fit at this school
• Evidence that this college will, in turn, be a good fit for you

The prompt may be phrased in one of two ways: "Why us?" or "Why you?" But these are sides of the same coin and will be addressed in your essay regardless of the prompt style.

Writing the perfect "why this school?" essay requires you to first research the specific qualities and characteristics of this school that appeal to you. You can find this information by doing any or all of the following:

• Visiting campuses in person or virtually to interact with current students and faculty
• Posing questions to your college interviewer or to representatives at college fairs
• Reading the college's own materials , such as its brochures, official website, alumni magazine, campus newspaper, and social media
• Looking at other websites that talk about the school

To find a topic to write about for your essay, find the three to five things that really speak to you about the school , and then link each of them to yourself, your interests, your goals, or your strengths.

Avoid using clichés that could be true for any school, such as architecture, geography, weather, or sports fandom. Instead, focus on the details that differentiate your intended school from all the others .

What's Next?

Are you also working on your personal statement? If you're using the Common App, check out our complete breakdown of the Common App prompts and learn how to pick the best prompt for you .

If you're applying to a University of California school, we've got an in-depth article on how to write effective UC personal statements .

And if you're submitting ApplyTexas applications, read our helpful guide on how to approach the many different ApplyTexas essay prompts .

Struggling with the college application process as a whole? Our expert guides teach you how to ask for recommendations , how to write about extracurriculars , and how to research colleges .

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

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Your chance of acceptance, your chancing factors, extracurriculars, how important is the 'why this college' essay.

Hey everyone, I'm a junior and I'm starting to think about college essays. How important is the 'Why this college?' essay in the admissions process? Should I spend a lot of time researching and crafting this essay? Thanks for any help!

Hey there! It's great that you're starting to think about your college essays early. The 'Why this college?' essay can indeed play a significant role in the admissions process. While every part of your application is important, this essay gives you an opportunity to showcase your genuine interest in a specific college and demonstrate that you've done your research, which can help set you apart from other applicants. Colleges want to admit students who are likely to attend if accepted, and a well-crafted essay can signal that you're one of them.

Investing time in researching and crafting this essay is definitely worthwhile. You should focus on the unique aspects of the college that appeal to you, such as specific programs, clubs, opportunities, or even the campus culture. Try to avoid general statements that could apply to any school, as they won't make your essay stand out. Remember, admissions officers read many essays, so make yours memorable and genuine. Good luck with your applications, and I hope this helps you navigate the process!

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CollegeVine’s Q&A seeks to offer informed perspectives on commonly asked admissions questions. Every answer is refined and validated by our team of admissions experts to ensure it resonates with trusted knowledge in the field.

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What I’ve Learned From My Students’ College Essays

The genre is often maligned for being formulaic and melodramatic, but it’s more important than you think.

By Nell Freudenberger

Most high school seniors approach the college essay with dread. Either their upbringing hasn’t supplied them with several hundred words of adversity, or worse, they’re afraid that packaging the genuine trauma they’ve experienced is the only way to secure their future. The college counselor at the Brooklyn high school where I’m a writing tutor advises against trauma porn. “Keep it brief , ” she says, “and show how you rose above it.”

I started volunteering in New York City schools in my 20s, before I had kids of my own. At the time, I liked hanging out with teenagers, whom I sometimes had more interesting conversations with than I did my peers. Often I worked with students who spoke English as a second language or who used slang in their writing, and at first I was hung up on grammar. Should I correct any deviation from “standard English” to appeal to some Wizard of Oz behind the curtains of a college admissions office? Or should I encourage students to write the way they speak, in pursuit of an authentic voice, that most elusive of literary qualities?

In fact, I was missing the point. One of many lessons the students have taught me is to let the story dictate the voice of the essay. A few years ago, I worked with a boy who claimed to have nothing to write about. His life had been ordinary, he said; nothing had happened to him. I asked if he wanted to try writing about a family member, his favorite school subject, a summer job? He glanced at his phone, his posture and expression suggesting that he’d rather be anywhere but in front of a computer with me. “Hobbies?” I suggested, without much hope. He gave me a shy glance. “I like to box,” he said.

I’ve had this experience with reluctant writers again and again — when a topic clicks with a student, an essay can unfurl spontaneously. Of course the primary goal of a college essay is to help its author get an education that leads to a career. Changes in testing policies and financial aid have made applying to college more confusing than ever, but essays have remained basically the same. I would argue that they’re much more than an onerous task or rote exercise, and that unlike standardized tests they are infinitely variable and sometimes beautiful. College essays also provide an opportunity to learn precision, clarity and the process of working toward the truth through multiple revisions.

When a topic clicks with a student, an essay can unfurl spontaneously.

Even if writing doesn’t end up being fundamental to their future professions, students learn to choose language carefully and to be suspicious of the first words that come to mind. Especially now, as college students shoulder so much of the country’s ethical responsibility for war with their protest movement, essay writing teaches prospective students an increasingly urgent lesson: that choosing their own words over ready-made phrases is the only reliable way to ensure they’re thinking for themselves.

Teenagers are ideal writers for several reasons. They’re usually free of preconceptions about writing, and they tend not to use self-consciously ‘‘literary’’ language. They’re allergic to hypocrisy and are generally unfiltered: They overshare, ask personal questions and call you out for microaggressions as well as less egregious (but still mortifying) verbal errors, such as referring to weed as ‘‘pot.’’ Most important, they have yet to put down their best stories in a finished form.

I can imagine an essay taking a risk and distinguishing itself formally — a poem or a one-act play — but most kids use a more straightforward model: a hook followed by a narrative built around “small moments” that lead to a concluding lesson or aspiration for the future. I never get tired of working with students on these essays because each one is different, and the short, rigid form sometimes makes an emotional story even more powerful. Before I read Javier Zamora’s wrenching “Solito,” I worked with a student who had been transported by a coyote into the U.S. and was reunited with his mother in the parking lot of a big-box store. I don’t remember whether this essay focused on specific skills or coping mechanisms that he gained from his ordeal. I remember only the bliss of the parent-and-child reunion in that uninspiring setting. If I were making a case to an admissions officer, I would suggest that simply being able to convey that experience demonstrates the kind of resilience that any college should admire.

The essays that have stayed with me over the years don’t follow a pattern. There are some narratives on very predictable topics — living up to the expectations of immigrant parents, or suffering from depression in 2020 — that are moving because of the attention with which the student describes the experience. One girl determined to become an engineer while watching her father build furniture from scraps after work; a boy, grieving for his mother during lockdown, began taking pictures of the sky.

If, as Lorrie Moore said, “a short story is a love affair; a novel is a marriage,” what is a college essay? Every once in a while I sit down next to a student and start reading, and I have to suppress my excitement, because there on the Google Doc in front of me is a real writer’s voice. One of the first students I ever worked with wrote about falling in love with another girl in dance class, the absolute magic of watching her move and the terror in the conflict between her feelings and the instruction of her religious middle school. She made me think that college essays are less like love than limerence: one-sided, obsessive, idiosyncratic but profound, the first draft of the most personal story their writers will ever tell.

Nell Freudenberger’s novel “The Limits” was published by Knopf last month. She volunteers through the PEN America Writers in the Schools program.

Why College is Important Essay

Many high school graduates tend to ask a lot of questions concerning the importance and relevance of college education. The current education system has made it difficult for one to access any meaningful employment without being a college graduate. The desire to make quick money after gradating from high school has made many high school graduates to be skeptical about higher education (Warren 35).

Although many high school graduates may secure employment without college education, the truth of the matter is that they have limited opportunities. The earning potential in today’s economy is highly dependent on one’s academic credentials. Despite college education being costly and time consuming, its benefits have no limits.

The idea of venturing into income generation directly after high school may be an appealing thought to many high school graduates but the truth of the matter is that lack of higher education can not guarantee them a bright future (Warren 35). This paper will discuss why college education is important to all high school graduates.

The first reason why college education is important to a person is the number of opportunities they are bound to have with their college degree or diploma. The job market has become very completive in recent times as compared to previous years. The many opportunities that high school graduates used to get are no longer available due increased competition and the ever changing economic trends (Wilson 71). Many economies across the world have changed from being manufacturing based to knowledge based.

Many employers are looking for qualified professionals who can bring fresh ideas to the company. This gives high school graduates little room to survive in the current job market. College qualifications help employers to set standards for a particular job as well in identifying the right candidate for a particular job (Wilson 78).

College education presents one with a perfect opportunity to read many books with thought provoking content (Gardner 122). These materials are vey useful for social, economic and economic growth. Many companies use advanced technology in their operations which forces them to hire qualified college graduates.

It is always a great risk for company to gamble with high school graduates during recruitment. Colleges normally invite experts from different fields to lecture students on different issues. By listening from different experts, one is always in a better position to explore different ideas.

The most knowledgeable people teach in colleges and therefore students have the privilege of being taught by the best intellectuals that the country can offer. Having a mind that is open to new ideas and development gives college graduates a competitive edge in the crowded job market (Gardner 123).

By interacting with people from different professional backgrounds, one is in a better position to learn new things that makes them to be all round graduates. A well developed intellectual mind is the key to making the right decisions. The college experience offers additional social and intellectual growth that is needed in the current job market.

College education equips one with the required resources for working. College is a perfect place to get the right contacts and connections that might be very useful when looking for a job (Levine 67).

The more the connections made at college, the higher the probability of getting a better job. After being employed, college graduates have a great advantage when it comes to promotion. Employers will always seek to promote employees with good academic qualifications. College education is therefore very important for career development.

The knowledge gained in college is always very useful in starting one’s business (Levine 67). Running a business without any professional training is always a great challenge and it is normally hard for one to exploit their full potential. High school education does not teach the relevant skills that are fundamental in the current job market.

It is important to note that the importance of college education is not entirely restricted on jobs and career growth. The college experience provides one with a perfect opportunity to socialize at a higher level and in the process improving their social life. At college, one is able to interact with people from different cultures, nationalities and races.

These interactions create mutual respect as one learns how to tolerate what they are not used to (Warren 65). Colleges have got serious clubs and associations that provide a good platform for leadership development and participation in activities that are beneficial to the society.

In conclusion, it is mandatory to have college education in order to survive in the current job market. The importance of college education was not clear in the previous years because of the many job opportunities that were always available for high school graduates at the time.

The increasing number of college graduates has made it even more difficult for high school dropouts to have any real opportunities. Apart from producing graduates with a greater earning potential, college education has also proved to be important in the social and mental development of a person. The college experience equips one with vital life skills that high school education can not offer.

Works Cited

Gardner, John. Your College Experience: Strategies for Success. New York: Cengage Learning, 2008. Print.

Levine, Daniel. Society and Education. New York: Allyn and Bacon, 1992. Print.

Warren, Elizabeth. 2 Income Trap . New York: Basic Books, 2004. Print.

Wilson, Gwenn. 100% Student Success. New York: Cengage Learning, 2011. Print.

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Admit-a-bull // official admissions blog, why a college education is important.

By Joe Emerson | Last Updated: Jul 15, 2022

Defining why a college education is important involves more than just identifying the superficial benefits of more career opportunities. At a deeper level, college is where you will map a path through life that can take you to places you never expected to go.

The beauty of postsecondary education is that college can yield tangible and intangible benefits for you that in turn benefit others – even if school doesn’t awaken your sleeping Pablo Picasso, Stephen Hawking, or Bill Gates.

Tangible Benefits of a College Education

It’s well established that a college education delivers measurable material benefits. If you were to rattle off the list of reasons you’re attending school, chances are these are the first ones you’ll mention.

College Education and Wages

A handful of money definitely qualifies as a tangible benefit, and research has matched levels of education to payroll expectations and the ability to find a job:

• In 2015, bachelor’s degree holders earned 64 percent more than those with a high school diploma.
• Bachelor’s degree recipients can expect to earn about $1 million more over a lifetime than a person who doesn’t go to college.
• A postsecondary education is expected to be required for about two-thirds of available jobs by 2020.

A recent study broke the higher education benefits down even further, finding among other things, that a bachelor’s degree now means the holder will earn 84 percent more than someone with no postsecondary education. The report went even further, projecting lifetime earnings based on virtually all education levels:

• Lifetime wages of a high school dropout – $973,000
• Lifetime wages of a high school graduate – $1.3 million
• Lifetime wages of someone with some college but no degree – $1.5 million
• Lifetime wages of an associate degree holder – $1.7 million
• Lifetime wages of a bachelor’s degree holder – $2.3 million
• Lifetime wages of a master’s degree holder – $2.7 million
• Lifetime wages of a person with a doctorate – $3.3 million
• Lifetime wages of a professional degree holder –$3.6 million

Based on U.S. Census Bureau data , the usual median weekly earnings in 2017 for people of varying education levels was:

• Doctoral degree holder’s median weekly earnings – $1,743
• Professional degree holder’s median weekly earnings – $1,836
• Master’s degree holder’s median weekly earnings – $1,401
• Bachelor’s degree holder’s median weekly earnings – $1,173
• Associate degree holder’s median weekly earnings – $836
• Person with some college (no degree) median weekly earnings – $774
• High school diploma (only) holder’s median weekly earnings – $712
• Person without high school diploma median weekly earnings – $520

The unemployment rates in 2017 for people in those education categories was 1.5 percent for doctoral degree holders, 1.5 percent for professional degree holders, 2.2 percent for master’s degree holders, 2.5 percent for bachelor’s degree holders, 3.4 percent for associate degree holders, 4 percent for people with some college, 4.6 percent for people with a high school diploma, and 6.5 percent for people without a high school diploma.

Better Jobs Equal Better Benefits, Perks

A college education also usually translates to great benefits and perks as well:

• Typical white-collar benefits: health insurance, eyecare insurance, vacation and other paid time off, dental insurance, maternity/paternity leave, pension plan, 401(k)
• Potential white-collar perks: transportation and parking reimbursement and/or company car, free food and beverages, flexible schedules and freedom to work from home (or elsewhere), concierge services, golden parachutes (high-dollar severance packages)

For Some, College Is the First Real Adventure

College takes you out of familiar surroundings and presents new challenges. But college doesn’t only pave the way for intangible experiences. Adapting to new faces in a fresh place is just the start. The education process can mean internships, overseas travel, exciting research opportunities, and exploration of multiple career paths, all of which can lead to some very tangible results when you start working.

And academic success opens doors to careers where, quite literally in some cases, even the sky and moon aren’t the limits. Think aerospace engineering.

Connections that Can Last a Lifetime

The thousands of people you meet, study with, and work alongside in college will range from peers to mentors, along with power players in your chosen field and others. These are connections you will make note of and potentially use to advance yourself and your ideas.

And as far as relationships go, the only romantic label as common as “high school sweetheart” is “college sweetheart.”

Intangible Benefits of a College Education

A college education can open doors for your career and your own personal growth. For example, college helps develop many important skills, such as self-awareness, global-mindedness, critical thinking, and more.

People by Nature Desire Knowledge

That is a paraphrase of a premise that the Greek philosopher Aristotle states in his Metaphysics . It is affirmed by the connection of head and heart when the study of history helps you forecast the future, when math adds up to real-life solutions, and when the development of skills allows you to produce a masterpiece worthy of the Library of Congress, Metropolitan Museum of Art, or U.S. Patent Office.

In Pursuit of Critical Thinking

Results are in on colleges and critical thinking. During one recent study , researchers began with the notion that everyone wants colleges to teach critical-thinking skills and that the challenge routinely is accepted. Here’s a key finding: Data show that a student who begins college with critical thinking skills in the 50 th percentile can expect to be in the 72 nd percentile after four years.

Critical thinking is, according to the Foundation for Critical Thinking , “that mode of thinking — about any subject, content, or problem — in which the thinker improves the quality of his or her thinking by skillfully analyzing, assessing, and reconstructing it.” Developing that skill yields endless opportunities to enrich your life both personally and professionally.

College Advances Self-Realization

A college education, if pursued honestly and earnestly, gives you the knowledge and skills needed to pursue a career and your passions. The degree also can bring hard-to-match personal satisfaction. A huge part of ensuring that self-realization process is finding a school that is right for you , where you’ll feel safe and comfortable enough to let yourself grow and explore.

Our USF admissions advisors are happy to answer your questions about the USF admissions process, so contact us online or by phone at 813-974-3350 .

About Joe Emerson

Joe Emerson spent 30 years as a magazine and newspaper reporter, editor and copyeditor who turned to freelancing after 20 years with The Tampa Tribune, which closed in 2016 after 125 years of serving the Tampa Bay area. Writing and delivering valuable information remain his passion.

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Why College is Important to Me and My Future

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What’s the Value of Higher Education?

Have political and fiscal debates about higher education lost sight of the value of education for individuals and society? Dr. Johnnetta Cole discusses how universities can inform and inspire.

• Dr. Johnnetta Cole President Emerita, Smithsonian National Museum of African Art; President Emerita, Spelman College and Bennett College

This interview was conducted at the Yale Higher Education Leadership Summit , hosted by Yale SOM’s Chief Executive Leadership Institute on January 30, 2018.

The value of a college degree can be measured in a number of different ways: increased lifetime earnings potential, a network of classmates and fellow alumni, subject-matter expertise, a signal of stick-to-itiveness, potentially a marker of class or the capacity to move across classes. There are also less tangible benefits, like becoming a more well-rounded individual and part of a well-informed public.

Yale Insights recently talked with Dr. Johnnetta Cole about how she measures the value of higher education. Cole is the former president of Spelman College and Bennett College, the only two historically black colleges and universities that are exclusively women’s colleges. After retiring from academia, she served as the director of the Smithsonian’s National Museum of African Art. In addition, she served on the boards of a number of corporations, including Home Depot, Merck, and Coca-Cola. She was the first African-American chair of the board for the United Way of America.

Q: Why does higher education matter?

I would say that we could get widespread agreement on what I’m going to call the first purpose of higher education: through this amazingly powerful process of teaching and learning, students come to better understand the world.

There might be some disagreement on the second purpose. I’d say it is to inspire students to figure out how they can contribute to helping to make the world better. Certainly, higher education is about scholarship, but it’s also about service. It’s about creativity. It’s about matters of the mind, but it’s also, or at least it should be, about matters of the heart and the soul.

Q: Has the public perception of universities changed in recent years?

Throughout the history—and herstory—of higher education, there have been doubters, those who have critiqued it. But I have a concern, and some polls tell us, in this period in which we are living, many people believe that higher education is not contributing in a positive way to American life.

That’s something that we need to work on, those of us who are deeply engaged in and care about higher education, because I think when one looks with as much objectivity as possible, the truth is, and it’s always been, that higher education contributes substantially.

Q: You’ve led two historically black colleges for women. What is the role of special mission institutions?

In my view, we still need special mission institutions. Remember Brandeis, Notre Dame, and Brigham Young are special mission institutions.

With respect to historically black colleges and universities (HBCU), not every African American wants to or does go to an HBCU. The same is true of women and women’s colleges. But for those who wish that kind of education, and if the fit is right, it’s almost magical.

I think it is as basic as having an entire community believe that you can. On these campuses, we believe that black students can do whatever they set their minds to do. On the women’s campuses, we believe that women can reach heights that have not been imagined for women.

HBCUs are not totally free of racism. Women’s colleges are not utopias where there are no expressions of gender inequality or sexism. But they come far closer than at our predominately white and co-ed institutions.

Q: One of the big issues with higher education now is cost. How do we solve the affordability problem?

The affordability question is highly complex and serious. James Baldwin said, “Not everything that is faced can be changed, but nothing can be changed that is not faced.” I believe that this is a perfect example. Colleges and universities are not just raising tuitions so they can make big profits. Pell grants are no longer at least a reasonable response to the affordability question.

We’ve got to figure this out because, in a democracy, accessibility to education is fundamental. The idea that something as precious, as powerful, as a solid education is only accessible to some and not to others, is an assault upon democracy.

Q: You came out of retirement to lead the Smithsonian National Museum of African Art. Why was the draw so strong?

I’ve managed, systematically, to get a failing grade in retirement.

I grew up in the South, in the days of legalized segregation—you could also call it state-sponsored racism. I didn’t have access to symphony halls. I didn’t have access to art museums. I still remember the library that I went to in order to travel the world through books, was the A. L. Lewis Colored Public Library.

As a young girl, I fell in love with the visual arts, especially African and African-American art. I went off to Fisk University at age 15 and began to see the real works of art for which we only had reproductions in my home. From Fisk, I went to Oberlin, where the Allen Memorial Art Gallery was a special place of solace for me

The opportunity with the Smithsonian wasn’t something I sought; I was asked to apply. My doctorate is in anthropology, not art history, so I was reluctant, but they told me they were looking for a leader, not an art historian. It was one of the most extraordinary experiences of my life. The work was an almost indescribable joy.

Generally, our museums across America do not reflect who America is, nor do they reflect how our world looks. They need to be far more diverse in terms of their boards, staff, exhibitions, educational programs, and visitorship.

What the African art museum has is a unique opportunity because it can speak to something that binds us together. If one is human, just go back far enough, I mean way back, and we have all come from a single place. It is called Africa.

Here’s a museum that says to its visitors, “No matter who you are, by race, gender, sexual orientation, religion, age, ability or disability, or nationality, come to a place where the visual arts connect you to the very cradle of humanity.”

During those eight years when I had the joy of being the director of the National Museum of African Art, I would greet our visitors by saying “Welcome home! Welcome to a place that presents the diverse and dynamic, the exquisite arts of Africa, humanity’s original home.”

Q: Do you think that our education and cultural institutions are properly valued in our society?

I have to say no. Because if we did, we would take better care of them. If we did, we would make sure that not some but all of our educational institutions from kindergarten through post-secondary education, into graduate and professional schools, have the means to do what needs to be done.

If we really value all of our cultural expressions, whether it’s dance or music, visual arts, theater, when there is a budget shortfall, we wouldn’t say, “These are the first things to go.” We wouldn’t say, “Kids can do without music in their public school.” It’s one thing to say we love an institution; it’s another to care for and protect an institution. I think we can do far better.

Does College Matter?

Find the right college for you..

College does matter and is absolutely worth it - if you choose a program that matches your career goals, graduate on time, and avoid too much debt.

Almost every job that leads to a promising career, with good pay and benefits, requires education or training beyond high school. For most high-paying professional jobs, that means a four-year college degree.

At the same time, career training or short-term educational programs for a growing number of technical fields can pay off, too.

For many, the question is: college or trade school?

Is college worth the cost?

If you stick with your studies and graduate in a reasonable time, college is worth the cost. The vast majority of college graduates are better off financially than their peers who didn’t complete college. College degrees are still in high demand from employers, and completing college is a strong sign that you’re ready for high-skilled work.

The key is finding a school where you’re likely to graduate and finish with low or modest debt. The national average is about $29,400 , which most graduates are able to pay off because their degree helped them earn a well-paying job. You can find detailed information about college graduation rates, the real cost of college over time, and how potential earnings vary by career field at bigfuture.org. And you can give yourself the opportunity to save time and money toward a degree while you’re in high school by scoring a 3 or higher on an AP Exam to earn college credit .

Students can get into trouble when they don’t graduate, or when they take on significant debt before they’re able to finish. Many college students don’t graduate on time, which makes a degree more expensive. Or they don’t finish at all, which means they don’t get the benefit of higher earnings.

Finishing college is the single most important thing you can do to make it affordable. Students who leave college without graduating are the most likely to have trouble with debt and future employment. As many as 4 in 10 students who start a 4-year degree program don’t finish in 6 years. Colleges with more resources, like generous financial aid funding, good counselors, and mentoring programs, typically have a better track record of graduating their students on time and with low debt.

What about career or technical training?

There are valuable training and credential options available, but there are also a lot of expensive programs that don’t add much to your résumé. It’s important to know what kind of training is most valuable for your planned career field.

Specific training programs in fields like construction, manufacturing, and healthcare can lead to immediate job opportunities and above-average pay. Job training credentials offered by community colleges, often in partnership with local employers, are some of the highest-rated programs.

Some larger tech companies like IBM, Google, and Apple will accept proof of specific coding or data analytics skills for entry-level jobs. However, they still normally require college degrees for higher-level positions.

Building a long-term career—taking on more responsibility, managing other people, earning more money—is often easier for those with both a college degree and industry-specific credentials. Employers usually see a college degree as meaning you have a set of flexible skills, like critical thinking and communication. Industry-specific credentials are a sign that you have hard skills like coding or database management.

Together, they make a stronger case that you’re ready for skilled work than either alone. Unless you have a very clear sense of your dream job and its required training programs, it’s generally better to pursue both college and industry credentials.

Should I go to college?

Thinking clearly about your goals and college options can help you make the right choice. Feeling confident about your next step after high school, whether that’s college or a high-value career path, will set you up for success.

Many variables affect your life and career, and it’s impossible to plan and predict all of them. It’s most important to find a field that genuinely interests you, then get all the valuable education and training you can in that field. Here are some tips on how to be successful after high school:

• Take classes in college or through a training program.
• Pursue internships with companies or organizations that can give you experience in your chosen field.
• Cultivate mentors who have built careers that interest you and ask how they did it.

You’re much more likely to complete a worthwhile degree or training program if you’re working toward a life and a job you’ll love. Focus on the future you want and be open to different options for getting there.

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Why College Education Is Important

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• Boyd-Franklin, N., & Franklin, A. J. (2000). Boys into men: Raising our African American teenage sons. Penguin Putnam Publishing Group, 405 Murray Hill Parkway, East Rutherford, NJ 07073.Retrieved from https://eric.ed.gov/?id=ED443918
• DeVaney, S. A., & Chen, Z. (2003). Job satisfaction of recent graduates in financial services. Retrieved on, 12(12), 2006. Retrieved from: https://www.bls.gov/opub/mlr/cwc/job-satisfaction-of-recent-graduates-in-financial-services.pdf
• Hill, K., Hoffman, D., & Rex, T. R. (2005). The value of higher education: Individual and societal benefits. Arizona State University, Tempe, AZ, USA. Retrieved from http://precisionmi.com/precisionmi/Materials/PMILearningMat/ValueFullReport_final_october2005.pdf
• Hudson, A. (n.d.). College education is important. Retrieved from www.financeplaza.org: http://www.financeplaza.org/10-reasons-a-college-education-is-so-important/
• Kyllonen, P. C. (2012). The Importance of Higher Education and the Role of Noncognitive Attributes in College Success La importancia de la educación superior y el rol de los atributos no cognitivos en el éxito en dichas instituciones. Pensamiento Educativo, 49(2), 84-100.Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.418.3947&rep=rep1&type=pdf
• Malik, S., & Courtney, K. (2011). Higher education and women’s empowerment in Pakistan. Gender and Education, 23(1), 29-45.Retrieved from https://www.tandfonline.com/doi/abs/10.1080/0954025100367407
• Price, M. (n.d). Reasons why you should not go to college and things to do instread. Retrieved from www.huffingtonpost.com: https://www.huffingtonpost.com/michaelprice/7-reasons-why-shouldn_1_b_5501111.html
• Sandy, B., & Kathleen, P. (2005). The benefits of higher education for individuals and society. Education pays 2013, trends in higher education series, 7.Retrieved from https://trends.collegeboard.org/sites/default/files/education-pays-2013-full-report.pdf
• Rose, R. (2013, 11 ). The value of college degree. Retrieved from cew.georgetown.edu: https://cew.gorgetown.edu/wp-content/uploads/2013/11/TVOACD.SR_.pdf
• Wang, W. (2011, 08 17). How important is a college education? Retrieved from www.pwesicialtrends.ord: http://www.pewsocialtrends.org/2011/08/17/ii-how-important-is-a-college-education/
• https://www.tandfonline.com/doi/full/10.1080/01425690701737457?src=recsys

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