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Scientific Research – Types, Purpose and Guide

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Scientific Research

Definition:

Scientific research is the systematic and empirical investigation of phenomena, theories, or hypotheses, using various methods and techniques in order to acquire new knowledge or to validate existing knowledge.

It involves the collection, analysis, interpretation, and presentation of data, as well as the formulation and testing of hypotheses. Scientific research can be conducted in various fields, such as natural sciences, social sciences, and engineering, and may involve experiments, observations, surveys, or other forms of data collection. The goal of scientific research is to advance knowledge, improve understanding, and contribute to the development of solutions to practical problems.

Types of Scientific Research

There are different types of scientific research, which can be classified based on their purpose, method, and application. In this response, we will discuss the four main types of scientific research.

Descriptive Research

Descriptive research aims to describe or document a particular phenomenon or situation, without altering it in any way. This type of research is usually done through observation, surveys, or case studies. Descriptive research is useful in generating ideas, understanding complex phenomena, and providing a foundation for future research. However, it does not provide explanations or causal relationships between variables.

Exploratory Research

Exploratory research aims to explore a new area of inquiry or develop initial ideas for future research. This type of research is usually conducted through observation, interviews, or focus groups. Exploratory research is useful in generating hypotheses, identifying research questions, and determining the feasibility of a larger study. However, it does not provide conclusive evidence or establish cause-and-effect relationships.

Experimental Research

Experimental research aims to test cause-and-effect relationships between variables by manipulating one variable and observing the effects on another variable. This type of research involves the use of an experimental group, which receives a treatment, and a control group, which does not receive the treatment. Experimental research is useful in establishing causal relationships, replicating results, and controlling extraneous variables. However, it may not be feasible or ethical to manipulate certain variables in some contexts.

Correlational Research

Correlational research aims to examine the relationship between two or more variables without manipulating them. This type of research involves the use of statistical techniques to determine the strength and direction of the relationship between variables. Correlational research is useful in identifying patterns, predicting outcomes, and testing theories. However, it does not establish causation or control for confounding variables.

Scientific Research Methods

Scientific research methods are used in scientific research to investigate phenomena, acquire knowledge, and answer questions using empirical evidence. Here are some commonly used scientific research methods:

Observational Studies

This method involves observing and recording phenomena as they occur in their natural setting. It can be done through direct observation or by using tools such as cameras, microscopes, or sensors.

Experimental Studies

This method involves manipulating one or more variables to determine the effect on the outcome. This type of study is often used to establish cause-and-effect relationships.

Survey Research

This method involves collecting data from a large number of people by asking them a set of standardized questions. Surveys can be conducted in person, over the phone, or online.

Case Studies

This method involves in-depth analysis of a single individual, group, or organization. Case studies are often used to gain insights into complex or unusual phenomena.

Meta-analysis

This method involves combining data from multiple studies to arrive at a more reliable conclusion. This technique can be used to identify patterns and trends across a large number of studies.

Qualitative Research

This method involves collecting and analyzing non-numerical data, such as interviews, focus groups, or observations. This type of research is often used to explore complex phenomena and to gain an understanding of people’s experiences and perspectives.

Quantitative Research

This method involves collecting and analyzing numerical data using statistical techniques. This type of research is often used to test hypotheses and to establish cause-and-effect relationships.

Longitudinal Studies

This method involves following a group of individuals over a period of time to observe changes and to identify patterns and trends. This type of study can be used to investigate the long-term effects of a particular intervention or exposure.

Data Analysis Methods

There are many different data analysis methods used in scientific research, and the choice of method depends on the type of data being collected and the research question. Here are some commonly used data analysis methods:

• Descriptive statistics: This involves using summary statistics such as mean, median, mode, standard deviation, and range to describe the basic features of the data.
• Inferential statistics: This involves using statistical tests to make inferences about a population based on a sample of data. Examples of inferential statistics include t-tests, ANOVA, and regression analysis.
• Qualitative analysis: This involves analyzing non-numerical data such as interviews, focus groups, and observations. Qualitative analysis may involve identifying themes, patterns, or categories in the data.
• Content analysis: This involves analyzing the content of written or visual materials such as articles, speeches, or images. Content analysis may involve identifying themes, patterns, or categories in the content.
• Data mining: This involves using automated methods to analyze large datasets to identify patterns, trends, or relationships in the data.
• Machine learning: This involves using algorithms to analyze data and make predictions or classifications based on the patterns identified in the data.

Application of Scientific Research

Scientific research has numerous applications in many fields, including:

• Medicine and healthcare: Scientific research is used to develop new drugs, medical treatments, and vaccines. It is also used to understand the causes and risk factors of diseases, as well as to develop new diagnostic tools and medical devices.
• Agriculture : Scientific research is used to develop new crop varieties, to improve crop yields, and to develop more sustainable farming practices.
• Technology and engineering : Scientific research is used to develop new technologies and engineering solutions, such as renewable energy systems, new materials, and advanced manufacturing techniques.
• Environmental science : Scientific research is used to understand the impacts of human activity on the environment and to develop solutions for mitigating those impacts. It is also used to monitor and manage natural resources, such as water and air quality.
• Education : Scientific research is used to develop new teaching methods and educational materials, as well as to understand how people learn and develop.
• Business and economics: Scientific research is used to understand consumer behavior, to develop new products and services, and to analyze economic trends and policies.
• Social sciences : Scientific research is used to understand human behavior, attitudes, and social dynamics. It is also used to develop interventions to improve social welfare and to inform public policy.

How to Conduct Scientific Research

Conducting scientific research involves several steps, including:

• Identify a research question: Start by identifying a question or problem that you want to investigate. This question should be clear, specific, and relevant to your field of study.
• Conduct a literature review: Before starting your research, conduct a thorough review of existing research in your field. This will help you identify gaps in knowledge and develop hypotheses or research questions.
• Develop a research plan: Once you have a research question, develop a plan for how you will collect and analyze data to answer that question. This plan should include a detailed methodology, a timeline, and a budget.
• Collect data: Depending on your research question and methodology, you may collect data through surveys, experiments, observations, or other methods.
• Analyze data: Once you have collected your data, analyze it using appropriate statistical or qualitative methods. This will help you draw conclusions about your research question.
• Interpret results: Based on your analysis, interpret your results and draw conclusions about your research question. Discuss any limitations or implications of your findings.
• Communicate results: Finally, communicate your findings to others in your field through presentations, publications, or other means.

Purpose of Scientific Research

The purpose of scientific research is to systematically investigate phenomena, acquire new knowledge, and advance our understanding of the world around us. Scientific research has several key goals, including:

• Exploring the unknown: Scientific research is often driven by curiosity and the desire to explore uncharted territory. Scientists investigate phenomena that are not well understood, in order to discover new insights and develop new theories.
• Testing hypotheses: Scientific research involves developing hypotheses or research questions, and then testing them through observation and experimentation. This allows scientists to evaluate the validity of their ideas and refine their understanding of the phenomena they are studying.
• Solving problems: Scientific research is often motivated by the desire to solve practical problems or address real-world challenges. For example, researchers may investigate the causes of a disease in order to develop new treatments, or explore ways to make renewable energy more affordable and accessible.
• Advancing knowledge: Scientific research is a collective effort to advance our understanding of the world around us. By building on existing knowledge and developing new insights, scientists contribute to a growing body of knowledge that can be used to inform decision-making, solve problems, and improve our lives.

Examples of Scientific Research

Here are some examples of scientific research that are currently ongoing or have recently been completed:

• Clinical trials for new treatments: Scientific research in the medical field often involves clinical trials to test new treatments for diseases and conditions. For example, clinical trials may be conducted to evaluate the safety and efficacy of new drugs or medical devices.
• Genomics research: Scientists are conducting research to better understand the human genome and its role in health and disease. This includes research on genetic mutations that can cause diseases such as cancer, as well as the development of personalized medicine based on an individual’s genetic makeup.
• Climate change: Scientific research is being conducted to understand the causes and impacts of climate change, as well as to develop solutions for mitigating its effects. This includes research on renewable energy technologies, carbon capture and storage, and sustainable land use practices.
• Neuroscience : Scientists are conducting research to understand the workings of the brain and the nervous system, with the goal of developing new treatments for neurological disorders such as Alzheimer’s disease and Parkinson’s disease.
• Artificial intelligence: Researchers are working to develop new algorithms and technologies to improve the capabilities of artificial intelligence systems. This includes research on machine learning, computer vision, and natural language processing.
• Space exploration: Scientific research is being conducted to explore the cosmos and learn more about the origins of the universe. This includes research on exoplanets, black holes, and the search for extraterrestrial life.

When to use Scientific Research

Some specific situations where scientific research may be particularly useful include:

• Solving problems: Scientific research can be used to investigate practical problems or address real-world challenges. For example, scientists may investigate the causes of a disease in order to develop new treatments, or explore ways to make renewable energy more affordable and accessible.
• Decision-making: Scientific research can provide evidence-based information to inform decision-making. For example, policymakers may use scientific research to evaluate the effectiveness of different policy options or to make decisions about public health and safety.
• Innovation : Scientific research can be used to develop new technologies, products, and processes. For example, research on materials science can lead to the development of new materials with unique properties that can be used in a range of applications.
• Knowledge creation : Scientific research is an important way of generating new knowledge and advancing our understanding of the world around us. This can lead to new theories, insights, and discoveries that can benefit society.

Advantages of Scientific Research

There are many advantages of scientific research, including:

• Improved understanding : Scientific research allows us to gain a deeper understanding of the world around us, from the smallest subatomic particles to the largest celestial bodies.
• Evidence-based decision making: Scientific research provides evidence-based information that can inform decision-making in many fields, from public policy to medicine.
• Technological advancements: Scientific research drives technological advancements in fields such as medicine, engineering, and materials science. These advancements can improve quality of life, increase efficiency, and reduce costs.
• New discoveries: Scientific research can lead to new discoveries and breakthroughs that can advance our knowledge in many fields. These discoveries can lead to new theories, technologies, and products.
• Economic benefits : Scientific research can stimulate economic growth by creating new industries and jobs, and by generating new technologies and products.
• Improved health outcomes: Scientific research can lead to the development of new medical treatments and technologies that can improve health outcomes and quality of life for people around the world.
• Increased innovation: Scientific research encourages innovation by promoting collaboration, creativity, and curiosity. This can lead to new and unexpected discoveries that can benefit society.

Limitations of Scientific Research

Scientific research has some limitations that researchers should be aware of. These limitations can include:

• Research design limitations : The design of a research study can impact the reliability and validity of the results. Poorly designed studies can lead to inaccurate or inconclusive results. Researchers must carefully consider the study design to ensure that it is appropriate for the research question and the population being studied.
• Sample size limitations: The size of the sample being studied can impact the generalizability of the results. Small sample sizes may not be representative of the larger population, and may lead to incorrect conclusions.
• Time and resource limitations: Scientific research can be costly and time-consuming. Researchers may not have the resources necessary to conduct a large-scale study, or may not have sufficient time to complete a study with appropriate controls and analysis.
• Ethical limitations : Certain types of research may raise ethical concerns, such as studies involving human or animal subjects. Ethical concerns may limit the scope of the research that can be conducted, or require additional protocols and procedures to ensure the safety and well-being of participants.
• Limitations of technology: Technology may limit the types of research that can be conducted, or the accuracy of the data collected. For example, certain types of research may require advanced technology that is not yet available, or may be limited by the accuracy of current measurement tools.
• Limitations of existing knowledge: Existing knowledge may limit the types of research that can be conducted. For example, if there is limited knowledge in a particular field, it may be difficult to design a study that can provide meaningful results.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to make a scientific presentation

Scientific presentation outlines

Questions to ask yourself before you write your talk, 1. how much time do you have, 2. who will you speak to, 3. what do you want the audience to learn from your talk, step 1: outline your presentation, step 2: plan your presentation slides, step 3: make the presentation slides, slide design, text elements, animations and transitions, step 4: practice your presentation, final thoughts, frequently asked questions about preparing scientific presentations, related articles.

A good scientific presentation achieves three things: you communicate the science clearly, your research leaves a lasting impression on your audience, and you enhance your reputation as a scientist.

But, what is the best way to prepare for a scientific presentation? How do you start writing a talk? What details do you include, and what do you leave out?

It’s tempting to launch into making lots of slides. But, starting with the slides can mean you neglect the narrative of your presentation, resulting in an overly detailed, boring talk.

The key to making an engaging scientific presentation is to prepare the narrative of your talk before beginning to construct your presentation slides. Planning your talk will ensure that you tell a clear, compelling scientific story that will engage the audience.

In this guide, you’ll find everything you need to know to make a good oral scientific presentation, including:

• The different types of oral scientific presentations and how they are delivered;
• How to outline a scientific presentation;
• How to make slides for a scientific presentation.

Our advice results from delving into the literature on writing scientific talks and from our own experiences as scientists in giving and listening to presentations. We provide tips and best practices for giving scientific talks in a separate post.

There are two main types of scientific talks:

• Your talk focuses on a single study . Typically, you tell the story of a single scientific paper. This format is common for short talks at contributed sessions in conferences.
• Your talk describes multiple studies. You tell the story of multiple scientific papers. It is crucial to have a theme that unites the studies, for example, an overarching question or problem statement, with each study representing specific but different variations of the same theme. Typically, PhD defenses, invited seminars, lectures, or talks for a prospective employer (i.e., “job talks”) fall into this category.

➡️ Learn how to prepare an excellent thesis defense

The length of time you are allotted for your talk will determine whether you will discuss a single study or multiple studies, and which details to include in your story.

The background and interests of your audience will determine the narrative direction of your talk, and what devices you will use to get their attention. Will you be speaking to people specializing in your field, or will the audience also contain people from disciplines other than your own? To reach non-specialists, you will need to discuss the broader implications of your study outside your field.

The needs of the audience will also determine what technical details you will include, and the language you will use. For example, an undergraduate audience will have different needs than an audience of seasoned academics. Students will require a more comprehensive overview of background information and explanations of jargon but will need less technical methodological details.

Your goal is to speak to the majority. But, make your talk accessible to the least knowledgeable person in the room.

This is called the thesis statement, or simply the “take-home message”. Having listened to your talk, what message do you want the audience to take away from your presentation? Describe the main idea in one or two sentences. You want this theme to be present throughout your presentation. Again, the thesis statement will depend on the audience and the type of talk you are giving.

Your thesis statement will drive the narrative for your talk. By deciding the take-home message you want to convince the audience of as a result of listening to your talk, you decide how the story of your talk will flow and how you will navigate its twists and turns. The thesis statement tells you the results you need to show, which subsequently tells you the methods or studies you need to describe, which decides the angle you take in your introduction.

➡️ Learn how to write a thesis statement

The goal of your talk is that the audience leaves afterward with a clear understanding of the key take-away message of your research. To achieve that goal, you need to tell a coherent, logical story that conveys your thesis statement throughout the presentation. You can tell your story through careful preparation of your talk.

Preparation of a scientific presentation involves three separate stages: outlining the scientific narrative, preparing slides, and practicing your delivery. Making the slides of your talk without first planning what you are going to say is inefficient.

Here, we provide a 4 step guide to writing your scientific presentation:

• Outline your presentation
• Plan your presentation slides
• Make the presentation slides
• Practice your presentation

Writing an outline helps you consider the key pieces of your talk and how they fit together from the beginning, preventing you from forgetting any important details. It also means you avoid changing the order of your slides multiple times, saving you time.

Plan your talk as discrete sections. In the table below, we describe the sections for a single study talk vs. a talk discussing multiple studies:

The following tips apply when writing the outline of a single study talk. You can easily adapt this framework if you are writing a talk discussing multiple studies.

Introduction: Writing the introduction can be the hardest part of writing a talk. And when giving it, it’s the point where you might be at your most nervous. But preparing a good, concise introduction will settle your nerves.

The introduction tells the audience the story of why you studied your topic. A good introduction succinctly achieves four things, in the following order.

• It gives a broad perspective on the problem or topic for people in the audience who may be outside your discipline (i.e., it explains the big-picture problem motivating your study).
• It describes why you did the study, and why the audience should care.
• It gives a brief indication of how your study addressed the problem and provides the necessary background information that the audience needs to understand your work.
• It indicates what the audience will learn from the talk, and prepares them for what will come next.

A good introduction not only gives the big picture and motivations behind your study but also concisely sets the stage for what the audience will learn from the talk (e.g., the questions your work answers, and/or the hypotheses that your work tests). The end of the introduction will lead to a natural transition to the methods.

Give a broad perspective on the problem. The easiest way to start with the big picture is to think of a hook for the first slide of your presentation. A hook is an opening that gets the audience’s attention and gets them interested in your story. In science, this might take the form of a why, or a how question, or it could be a statement about a major problem or open question in your field. Other examples of hooks include quotes, short anecdotes, or interesting statistics.

Why should the audience care? Next, decide on the angle you are going to take on your hook that links to the thesis of your talk. In other words, you need to set the context, i.e., explain why the audience should care. For example, you may introduce an observation from nature, a pattern in experimental data, or a theory that you want to test. The audience must understand your motivations for the study.

Supplementary details. Once you have established the hook and angle, you need to include supplementary details to support them. For example, you might state your hypothesis. Then go into previous work and the current state of knowledge. Include citations of these studies. If you need to introduce some technical methodological details, theory, or jargon, do it here.

Conclude your introduction. The motivation for the work and background information should set the stage for the conclusion of the introduction, where you describe the goals of your study, and any hypotheses or predictions. Let the audience know what they are going to learn.

Methods: The audience will use your description of the methods to assess the approach you took in your study and to decide whether your findings are credible. Tell the story of your methods in chronological order. Use visuals to describe your methods as much as possible. If you have equations, make sure to take the time to explain them. Decide what methods to include and how you will show them. You need enough detail so that your audience will understand what you did and therefore can evaluate your approach, but avoid including superfluous details that do not support your main idea. You want to avoid the common mistake of including too much data, as the audience can read the paper(s) later.

Results: This is the evidence you present for your thesis. The audience will use the results to evaluate the support for your main idea. Choose the most important and interesting results—those that support your thesis. You don’t need to present all the results from your study (indeed, you most likely won’t have time to present them all). Break down complex results into digestible pieces, e.g., comparisons over multiple slides (more tips in the next section).

Summary: Summarize your main findings. Displaying your main findings through visuals can be effective. Emphasize the new contributions to scientific knowledge that your work makes.

Conclusion: Complete the circle by relating your conclusions to the big picture topic in your introduction—and your hook, if possible. It’s important to describe any alternative explanations for your findings. You might also speculate on future directions arising from your research. The slides that comprise your conclusion do not need to state “conclusion”. Rather, the concluding slide title should be a declarative sentence linking back to the big picture problem and your main idea.

It’s important to end well by planning a strong closure to your talk, after which you will thank the audience. Your closing statement should relate to your thesis, perhaps by stating it differently or memorably. Avoid ending awkwardly by memorizing your closing sentence.

By now, you have an outline of the story of your talk, which you can use to plan your slides. Your slides should complement and enhance what you will say. Use the following steps to prepare your slides.

• Write the slide titles to match your talk outline. These should be clear and informative declarative sentences that succinctly give the main idea of the slide (e.g., don’t use “Methods” as a slide title). Have one major idea per slide. In a YouTube talk on designing effective slides , researcher Michael Alley shows examples of instructive slide titles.
• Decide how you will convey the main idea of the slide (e.g., what figures, photographs, equations, statistics, references, or other elements you will need). The body of the slide should support the slide’s main idea.
• Under each slide title, outline what you want to say, in bullet points.

In sum, for each slide, prepare a title that summarizes its major idea, a list of visual elements, and a summary of the points you will make. Ensure each slide connects to your thesis. If it doesn’t, then you don’t need the slide.

Slides for scientific presentations have three major components: text (including labels and legends), graphics, and equations. Here, we give tips on how to present each of these components.

• Have an informative title slide. Include the names of all coauthors and their affiliations. Include an attractive image relating to your study.
• Make the foreground content of your slides “pop” by using an appropriate background. Slides that have white backgrounds with black text work well for small rooms, whereas slides with black backgrounds and white text are suitable for large rooms.
• The layout of your slides should be simple. Pay attention to how and where you lay the visual and text elements on each slide. It’s tempting to cram information, but you need lots of empty space. Retain space at the sides and bottom of your slides.
• Use sans serif fonts with a font size of at least 20 for text, and up to 40 for slide titles. Citations can be in 14 font and should be included at the bottom of the slide.
• Use bold or italics to emphasize words, not underlines or caps. Keep these effects to a minimum.
• Use concise text . You don’t need full sentences. Convey the essence of your message in as few words as possible. Write down what you’d like to say, and then shorten it for the slide. Remove unnecessary filler words.
• Text blocks should be limited to two lines. This will prevent you from crowding too much information on the slide.
• Include names of technical terms in your talk slides, especially if they are not familiar to everyone in the audience.
• Proofread your slides. Typos and grammatical errors are distracting for your audience.
• Include citations for the hypotheses or observations of other scientists.
• Good figures and graphics are essential to sustain audience interest. Use graphics and photographs to show the experiment or study system in action and to explain abstract concepts.
• Don’t use figures straight from your paper as they may be too detailed for your talk, and details like axes may be too small. Make new versions if necessary. Make them large enough to be visible from the back of the room.
• Use graphs to show your results, not tables. Tables are difficult for your audience to digest! If you must present a table, keep it simple.
• Label the axes of graphs and indicate the units. Label important components of graphics and photographs and include captions. Include sources for graphics that are not your own.
• Explain all the elements of a graph. This includes the axes, what the colors and markers mean, and patterns in the data.
• Use colors in figures and text in a meaningful, not random, way. For example, contrasting colors can be effective for pointing out comparisons and/or differences. Don’t use neon colors or pastels.
• Use thick lines in figures, and use color to create contrasts in the figures you present. Don’t use red/green or red/blue combinations, as color-blind audience members can’t distinguish between them.
• Arrows or circles can be effective for drawing attention to key details in graphs and equations. Add some text annotations along with them.
• Write your summary and conclusion slides using graphics, rather than showing a slide with a list of bullet points. Showing some of your results again can be helpful to remind the audience of your message.
• If your talk has equations, take time to explain them. Include text boxes to explain variables and mathematical terms, and put them under each term in the equation.
• Combine equations with a graphic that shows the scientific principle, or include a diagram of the mathematical model.
• Use animations judiciously. They are helpful to reveal complex ideas gradually, for example, if you need to make a comparison or contrast or to build a complicated argument or figure. For lists, reveal one bullet point at a time. New ideas appearing sequentially will help your audience follow your logic.
• Slide transitions should be simple. Silly ones distract from your message.
• Decide how you will make the transition as you move from one section of your talk to the next. For example, if you spend time talking through details, provide a summary afterward, especially in a long talk. Another common tactic is to have a “home slide” that you return to multiple times during the talk that reinforces your main idea or message. In her YouTube talk on designing effective scientific presentations , Stanford biologist Susan McConnell suggests using the approach of home slides to build a cohesive narrative.

To deliver a polished presentation, it is essential to practice it. Here are some tips.

• For your first run-through, practice alone. Pay attention to your narrative. Does your story flow naturally? Do you know how you will start and end? Are there any awkward transitions? Do animations help you tell your story? Do your slides help to convey what you are saying or are they missing components?
• Next, practice in front of your advisor, and/or your peers (e.g., your lab group). Ask someone to time your talk. Take note of their feedback and the questions that they ask you (you might be asked similar questions during your real talk).
• Edit your talk, taking into account the feedback you’ve received. Eliminate superfluous slides that don’t contribute to your takeaway message.
• Practice as many times as needed to memorize the order of your slides and the key transition points of your talk. However, don’t try to learn your talk word for word. Instead, memorize opening and closing statements, and sentences at key junctures in the presentation. Your presentation should resemble a serious but spontaneous conversation with the audience.
• Practicing multiple times also helps you hone the delivery of your talk. While rehearsing, pay attention to your vocal intonations and speed. Make sure to take pauses while you speak, and make eye contact with your imaginary audience.
• Make sure your talk finishes within the allotted time, and remember to leave time for questions. Conferences are particularly strict on run time.
• Anticipate questions and challenges from the audience, and clarify ambiguities within your slides and/or speech in response.
• If you anticipate that you could be asked questions about details but you don’t have time to include them, or they detract from the main message of your talk, you can prepare slides that address these questions and place them after the final slide of your talk.

➡️ More tips for giving scientific presentations

An organized presentation with a clear narrative will help you communicate your ideas effectively, which is essential for engaging your audience and conveying the importance of your work. Taking time to plan and outline your scientific presentation before writing the slides will help you manage your nerves and feel more confident during the presentation, which will improve your overall performance.

A good scientific presentation has an engaging scientific narrative with a memorable take-home message. It has clear, informative slides that enhance what the speaker says. You need to practice your talk many times to ensure you deliver a polished presentation.

First, consider who will attend your presentation, and what you want the audience to learn about your research. Tailor your content to their level of knowledge and interests. Second, create an outline for your presentation, including the key points you want to make and the evidence you will use to support those points. Finally, practice your presentation several times to ensure that it flows smoothly and that you are comfortable with the material.

Prepare an opening that immediately gets the audience’s attention. A common device is a why or a how question, or a statement of a major open problem in your field, but you could also start with a quote, interesting statistic, or case study from your field.

Scientific presentations typically either focus on a single study (e.g., a 15-minute conference presentation) or tell the story of multiple studies (e.g., a PhD defense or 50-minute conference keynote talk). For a single study talk, the structure follows the scientific paper format: Introduction, Methods, Results, Summary, and Conclusion, whereas the format of a talk discussing multiple studies is more complex, but a theme unifies the studies.

Ensure you have one major idea per slide, and convey that idea clearly (through images, equations, statistics, citations, video, etc.). The slide should include a title that summarizes the major point of the slide, should not contain too much text or too many graphics, and color should be used meaningfully.

Module 1: Introduction: What is Research?

Learning Objectives

By the end of this module, you will be able to:

• Explain how the scientific method is used to develop new knowledge
• Describe why it is important to follow a research plan

The Scientific Method consists of observing the world around you and creating a  hypothesis  about relationships in the world. A hypothesis is an informed and educated prediction or explanation about something. Part of the research process involves testing the  hypothesis , and then examining the results of these tests as they relate to both the hypothesis and the world around you. When a researcher forms a hypothesis, this acts like a map through the research study. It tells the researcher which factors are important to study and how they might be related to each other or caused by a  manipulation  that the researcher introduces (e.g. a program, treatment or change in the environment). With this map, the researcher can interpret the information he/she collects and can make sound conclusions about the results.

Research can be done with human beings, animals, plants, other organisms and inorganic matter. When research is done with human beings and animals, it must follow specific rules about the treatment of humans and animals that have been created by the U.S. Federal Government. This ensures that humans and animals are treated with dignity and respect, and that the research causes minimal harm.

No matter what topic is being studied, the value of the research depends on how well it is designed and done. Therefore, one of the most important considerations in doing good research is to follow the design or plan that is developed by an experienced researcher who is called the  Principal Investigator  (PI). The PI is in charge of all aspects of the research and creates what is called a  protocol  (the research plan) that all people doing the research must follow. By doing so, the PI and the public can be sure that the results of the research are real and useful to other scientists.

Module 1: Discussion Questions

• How is a hypothesis like a road map?
• Who is ultimately responsible for the design and conduct of a research study?
• How does following the research protocol contribute to informing public health practices?

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The Steps of Scientific Research

Sep 11, 2014

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The Steps of Scientific Research. The scientific method card sort. in pairs, sort the scientific method in the correct order. 1. The hypothesis and theory are adjusted in the light of the results, and the findings are published.

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The scientific method card sort in pairs, sort the scientific method in the correct order • 1. The hypothesis and theory are adjusted in the light of the results, and the findings are published. • 2. The scientist analyses the problem in the light of relevant theory. • 3. As a result, he or she obtains data. • 4. The scientist is confronted with a problem requiring explanation. • 5. Through observation or experiment the scientist tests out his or her hypothesis, using accurate measurement, under controlled conditions. • 6. From the theory, the scientist decides specific hypotheses to be tested. • 7. The data is analysed to establish whether the hypothesis can be supported or refuted by the fact or results.

The stages of the scientific method • The scientist is confronted with a problem requiring explanation. • The scientist analyses the problem in the light of relevant theory. • From the theory, the scientist decides specific hypotheses to be tested. • Through observation or experiment the scientist tests out his or her hypothesis, using accurate measurement, under controlled conditions. • As a result, he or she obtains data. • The data is analysed to establish whether the hypothesis can be supported or refuted by the fact or results. • The hypothesis and theory are adjusted in the light of the results, the findings are published.

Step One Formulate a research question • Questions come from daily life or from existing psychological theory. • Can you think of a psychological research question?

Step Two Formulate a hypothesis • This is an educated guess in answer to the question • Why do you think the word educated is so important?

Step ThreeTest how accurate the hypothesis is. • Decide what information is needed to Decide what is the best method to use. • What are the possible methods? • Observation, experiment, survey, test, correlation…….

Step Four Analyze results of the test • This is asking what your results actually mean. • You need to look for patterns and relationships in the data gathered.

Step Five Draw a conclusion • You need to decide how accurate your hypothesis was. • If your hypothesis was not accurate you need to replicate the study. This means repeat it.

Psychologists must be skeptical and think critically What is the evidence? How was it collected? Psychology is Empirical Knowledge acquired through observation Psych conclusions based on research NOT tradition or common sense

Research in Psychology • Psychology is one of the human sciences, so psychology empirical (scientific) methodology in order to gather data about behavior • Question – looking at the history of psychology which areas do you think use the scientific method? • Psychologists apply the scientific method to the study of behavior – but it is not without its problems……..

What Causes Behavior? Behavior

Behavior is Shaped by Culture Personal Space Value of Education Punctuality Social Norms

Influence of Heredity & Environment Nature versus Nurture

Internal Information Prior Expectations Current Mental State Experience External Information Actual Words/Actions Image Reflected from Objects “Sound” Waves Both Determine Our Experience of the World Perception Is Subjective

Understanding qualitative/quantitative research • In Psychology theories are developed using • Quantitative research ……..that is ….experiments • Qualitative research……..interviews; observations and case studies

Qualitative/quantitative debate • Debate issue • Psychology is a science and must therefore achieve its goal of predicting and controlling human behavior. This can only be achieved if nomothetic quantitative data is the foundation of theories relating to the mind and human behavior.

So…how do we know if research methods are effective?

Evaluation in IB Psychology MCEG Gender Equal no of M & F PPs? Can results be Generalised? Methodology Culture Ethics Controls? – Variables? Reliability? Validity? Ecological validity? From what culture are the PPs? Is it generalisable? Are PPs protected from psychological and physical harm? APA/BPS Guidelines followed?

Reliability & Validity • Why should we consider whether research has applications? • What is cross cultural validity? • What is ecological validity? • What is reliability?

Sampling Methods • What areparticipants? • What is arepresentative sample? • What is opportunity sampling & what are its strengths and weaknesses? • What is a self selected sample and what are its strengths & weaknesses? • What is snowball sampling and what are its strengths and weaknesses? • What is random sampling & what are its strengths and weaknesses? • What is stratified sampling & what are its strengths and weaknesses?

SO………..how is an experiment conducted in psychology??

Random sampling exercise Why is random sampling important for an experiment?

Ethics are…….. • Standards for proper and responsible behavior.

Some past experiments • Lobotomy-http://www.youtube.com/watch?v=_0aNILW6ILk • Milgram http://www.youtube.com/watch?v=BcvSNg0HZwk • Elliot - http://www.youtube.com/watch?v=JCjDxAwfXV0 • http://listverse.com/2008/09/07/top-10-unethical-psychological-experiments/

Exercise • After watching sections of past experiments in class work with a partner to…… • Brainstorm a list of activities/procedures in the experiment which were unethical. • Consider the date of the experiment and identify how the year may have influenced the procedure(s) or the research topic. • Answer this question for debate in the class- Did good outcomes of the research outweigh the ethical transgressions?

Ethics are aimed at…….. • Promoting the dignity of people • Maintaining scientific integrity • Preventing research that will be irreversibly harmful.

Major ethical considerations are…. • Informed Consent • Confidentiality • No cause of harm or stress-leave as you came in. • Right to withdraw. • Debriefing

Ethical use of animals in psychological research….. • When it is unethical to use humans but by using animals the good outweighs the bad. • When you avoid or minimize stress. • Use as few animals as possible • Do not cause irreversible harm.

Ethical issues Review: Discuss in pairs • What is Informed consent? • What is Debriefing? When should it occur? • What is Deception? Is it ever justified? • What is a cost benefit analysis? How does it relate to ethical issues • What is the right to withdraw? • Why should data from psychological research be confidential? • Why is it important for participants to be protected from psychological and physical harm • Outline the ethical guidelines for the use of animals in research

Culture • Moghaddam (1993) An interactive relationship with culture • Jahoda (1978) Cultural evolution • The ‘universal man’ assumption • Smith & Bond (1998) Ethnocentrism • Cultural relativists (culture important) vs. absolutists (bio most important) • http://www.slideshare.net/praveenvarghese/eastern-culture-vs-western-culture

What is culture? • Moghaddam (1993) Humans have an ‘interactive’ relationship with culture – we shape culture and we are also shaped by it • Jahoda (1978) believes that ‘Cultural Evolution’ rather than ‘Biological Evolution’ the reason for our progress and civilization today

How can we Define culture? • There are many different definitions of culture. Matsumoto (2004) mentions a book from 1998 that analyzed 128 different definitions of culture. • Culture is a complex concept that is used in many different ways (e.g. to describe food and eating habits, clothing, rituals, communication patterns, religion, and status behavior).

Another definition of culture…. • Culture is defined by Matsumoto (2004) as “a dynamic system of rules, explicit and implicit, established by groups in order to ensure their survival, involving attitudes, values, beliefs, norms, and behaviors”. • Culture is dynamic—it changes over time in response to environmental and social changes. It also exists on many levels.

Is culture invisible? • According to Kuschel (2004) culture cannot be seen but we can see the manifestations of culture. • There is “deep culture” which is related to beliefs, attitudes, and values that underpin cultural manifestations.

Why is culture understanding culture important? • Understanding the role of culture in human behavior is essential in a diverse, multicultural world. • Many of the founding theorists of psychology took a solely western view. • They attempted to find universal behaviors—that is, they were looking for “rules” of human behavior that could be applied to all cultures around the world

Cultural differences artwork…

How culture influences the way we see the world

The danger of making generalizations …. • One does have to be careful, however, with applying the idea of dimensions too casually. • Hoefstede warns against the ecological fallacy—that is, when one looks at two different cultures, it should not be assumed that two members from two different cultures must be different from one another, or that a single member of a culture will always demonstrate the dimensions which are the norm of that culture. • These concepts simply give psychologists a way to generalize about cultures in order to better discuss the role that culture plays in behaviour.

Should we use culture to explain behavior? • Kuschel claims that culture should not be used as an explanation of behaviour. • Instead, descriptions of cultural factors can be used to understand: • how people have survived in their environment, • how they have organized life in social groups, • what beliefs, attitudes, and norms influence behavior in the social and cultural groups. • These cultural factors may lead to specific kinds of behavior.

Homework questions Using slides 32- 42 answer the following questions. • Provide a definition of culture in your own words. • Briefly describe an incident you have experienced which reflects this definition. • Has culture always been a consideration when developing psychological theory? • Is culture visible? Provide a reason for your answer and an example. • What do you think the ‘universal man’ assumption is about? Explain • Provide two reasons why we should use culture to explain behavior and two reasons why it may not be reliable to consider culture in explaining behavior. • Explain the difference between biological evolution and cultural evolution using an example.

Dimensions of culture • In your group create a poster which explains the assigned cultural dimension. • Use a slogan as a heading which conveys the main idea of the dimension. • Provide a visual which explains the dimension. • Provide an analogy which explains the dimension.

Dimensions • Individualism vs collectivism - 45 & 46 • Uncertainty vs avoidance – 47 & 48 • Personal space - 49 & 50 • Time perceptions – 51

Individualism v.s. Collectivism • One dimension is individualism; another one is collectivism. In individualist societies, the ties between individuals are loose: everyone is expected to look after himself or herself and his or her immediate family. • In collectivist societies, from birth onwards people are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts, and grandparents), which provides them with support and protection. • However, if an individual does not live up to the norms of the family or the larger social group, the result can sometimes be severe.

Individualism vs. Collectivism • Markus and Kitayama (1991) characterized the difference between US and Japanese culture by citing two of their proverbs: • “In America, the squeaky wheel gets the grease; in Japan, the nail that stands out gets pounded down.” • Markus and Kitayama argue that perceiving a boundary between the individual and the social environment is distinctly western in its cultural orientation, and that non-western cultures tend towards connectedness.

Uncertainty vs. Avoidance • A second dimension is uncertainty versus avoidance, which deals with a society’s tolerance for uncertainty and ambiguity. • It indicates to what extent a culture programmes its members to feel either uncomfortable or comfortable in unstructured situations. • Unstructured situations are novel, unknown, surprising. • Uncertainty-avoiding cultures try to minimize the possibility of such situations by strict laws and rules, safety and security measures, and, on the philosophical and religious level, by a belief in absolute Truth—there can only be one Truth and we have it.

Confucian Dynamism… • Bond (1988) argues that Chinese culture replaces the uncertainty- avoidance dimension with Confucian work dynamism:instead of focusing on truth, some cultures focus on virtue. • China and other Asian countries have a long-term orientation.These cultures value persistence, loyalty, and trustworthiness. • Relationships are based on status. They have a need to protect the collective identity and respect tradition—what is often called “saving face”. • Hoefstede found that Finland, France, Germany, and the US have a short-term orientation. In contrast to Confucian work dynamism, these cultures value personal steadiness and stability. There is a focus on the future instead of the past, and innovation is highly respected.

An alternative view.. Proxemic theory (1966) • Hall’s proxemic theory (1966) is based on a culture’s need for personal space”. • In his book, The Hidden Dimension, he shows that different cultures have different perceptions of the amount of personal space that is required to be comfortable. • People only allow their closest, most intimate friends into this bubble of space.

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Creating a 10-15 Minute Scientific Presentation

In the course of your career as a scientist, you will be asked to give brief presentations -- to colleagues, lab groups, and in other venues. We have put together a series of short videos to help you organize and deliver a crisp 10-15 minute scientific presentation.

First is a two part set of videos that walks you through organizing a presentation.

Part 1 - Creating an Introduction for a 10-15 Minute Scientfic Presentation

Part 2 - Creating the Body of a 10-15 Minute Presentation: Design/Methods; Data Results, Conclusions

Two additional videos should prove useful:

Designing PowerPoint Slides for a Scientific Presentation walks you through the key principles in designing powerful, easy to read slides.

Delivering a Presentation provides tips and approaches to help you put your best foot forward when you stand up in front of a group.

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Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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Chapter 1: Introduction to Scientific Research - PowerPoint PPT Presentation

Chapter 1: Introduction to Scientific Research

Scientific methods. induction-specific to general reasoning process ... of the scientific method. allows us ... characteristics of the scientific approach ... – powerpoint ppt presentation.

• Why learn about the scientific research process
• 1. To learn the research process
• 2. To become a critical consumer of information
• 3. Develop critical and analytic thinking
• 4. Critically read a research article
• 5. Admission into graduate programs
• Similar to superstitions
• May be promoted by mere exposure
• Problems with knowledge acquired by tenacity
• May be inaccurate
• Does not provide mechanism for correcting inaccurate knowledge
• Used in science when a researcher persists in the belief of a good idea
• Intuitionknowing without reasoning
• Used in forming some hypotheses (hunches)
• Problemno mechanism for separating accurate from inaccurate knowledge
• Authorityfacts stated from a respected source
• Can be used in the design phase of a study
• Problemauthority can be wrong
• Rationalismknowledge from reasoning
• Used to derive hypotheses
• Empiricismknowledge from experience
• Observation used to collect data in science
• Problem with this method of acquiring knowledge
• Perception of the cause of our experience can be biased
• Just another way of acquiring knowledge
• Assumed to be better than other methods
• Because it is void of bias
• Testing procedures open to public inspection
• Not just one universal method of science
• Methods of science has changed over the centuries
• Induction-specific to general reasoning process
• Used from late 17th to middle of 19th century
• Still used today when generalize from specific experiments to general hypotheses or theory
• Deduction-general to specific reasoning process
• Involved in forming hypotheses from theory
• Hypothesis testing-testing a predicted relationship from theory or experience
• Prominent from mid 19th century to about 1960 but still used extensively today
• Associated with logical positivists
• Philosophical position started by scholars at University of Vienna
• Believed that statements meaningful only when verifiable by observation
• Is an inductive position-observation confirming a general hypothesis
• Critic-Popper and his falisfiction position
• Allows us to make objective observations
• Allows us to establish the superiority of one belief over another
• Controleliminating the influence of extraneous variables
• Operationalismrepresenting constructs by a specific set of operations
• Operationalism focuses on features used to represent a construct
• Is essential for communication
• Are many different ways of representing constructs
• Replication
• reproduction of results
• By intergroup observations
• By intersubject observations
• By intrasubject observations
• Reasons for failure to replicate
• Effect doesnt exist
• Replication study is not an exact replication
• Descriptiondescribing the variables
• Explanationidentifying causes
• Prediction--forecasting
• Definitionmanipulation of conditions that determine a phenomenon
• Different meanings of the word control
• Eliminating the influence of extraneous variables
• Uniformity in nature or determinism
• Axioms underlying assumption of determinism
• Reality in nature
• Rationalitylogical reason for events
• Discoverability
• Summarize and integrate existing data
• Guide research
• Objectivity

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How to Conduct Scientific Research?

United Nations Educational, Scientific and Cultural Organization (UNESCO) defines research as systematic and creative actions taken to increase knowledge about humans, culture, and society and to apply it in new areas of interest. Scientific research is the research performed by applying systematic and constructed scientific methods to obtain, analyze, and interpret data.

Scientific research is the neutral, systematic, planned, and multiple-step process that uses previously discovered facts to advance knowledge that does not exist in the literature. It can be classified as observational or experimental with respect to data collection techniques, descriptive or analytical with respect to causality, and prospective, retrospective, or cross-sectional with respect to time ( 1 ).

All scientific investigations start with a specific research question and the formulation of a hypothesis to answer this question. Hypothesis should be clear, specific, and directly aim to answer the research question. A strong and testable hypothesis is the fundamental part of the scientific research. The next step is testing the hypothesis using scientific method to approve or disapprove it.

Scientific method should be neutral, objective, rational, and as a result, should be able to approve or disapprove the hypothesis. The research plan should include the procedure to obtain data and evaluate the variables. It should ensure that analyzable data are obtained. It should also include plans on the statistical analysis to be performed. The number of subjects and controls needed to get valid statistical results should be calculated, and data should be obtained in appropriate numbers and methods. The researcher should be continuously observing and recording all data obtained.

Data should be analyzed with the most appropriate statistical methods and be rearranged to make more sense if needed. Unfortunately, results obtained via analyses are not always sufficiently clear. Multiple reevaluations of data, review of the literature, and interpretation of results in light of previous research are required. Only after the completion of these stages can a research be written and presented to the scientific society. A well-conducted and precisely written research should always be open to scientific criticism. It should also be kept in mind that research should be in line with ethical rules all through its stages.

Actually, psychiatric research has been developing rapidly, possibly even more than any other medical field, thus reflecting the utilization of new research methods and advanced treatment technologies. Nevertheless, basic research principles and ethical considerations keep their importance.

Ethics are standards used to differentiate acceptable and unacceptable behavior. Adhering to ethical standards in scientific research is noteworthy because of many different reasons. First, these standards promote the aims of research, such as knowledge, truth, and avoidance of error. For example, prohibitions against fabricating, falsifying, or misrepresenting research data promote truth and minimize error. In addition, ethical standards promote values that are essential to collaborative work, such as trust, accountability, mutual respect, and fairness. Many ethical standards in research, such as guidelines for authorship, copyright and patenting policies, data-sharing policies, and confidentiality rules in peer review, are designed to protect intellectual property interests while encouraging collaboration. Many ethical standards such as policies on research misconduct and conflicts of interest are necessary to ensure that researchers can be held accountable to the public. Last but not the least, ethical standards of research promote a variety of other important moral and social values, such as social responsibility, human rights, animal welfare, compliance with the law, and public health and safety ( 2 ). In conclusion, for the good of science and humanity, research has the inevitable responsibility of precisely transferring the knowledge to new generations ( 3 ).

In medical research, all clinical investigations are obliged to comply with some ethical principles. These principles could be summarized as respect to humans, respect to the society, benefit, harmlessness, autonomy, and justice. Respect to humans indicates that all humans have the right to refuse to participate in an investigation or to withdraw their consent any time without any repercussions. Respect to society indicates that clinical research should seek answers to scientific questions using scientific methods and should benefit the society. Benefit indicates that research outcomes are supposed to provide solutions to a health problem. Harmlessness describes all necessary precautions that are taken to protect volunteers from potential harm. Autonomy indicates that participating in research is voluntary and with freewill. Justice indicates that subject selection is based on justice and special care is taken for special groups that could be easily traumatized ( 4 ).

In psychiatric studies, if the patient is not capable of giving consent, the relatives have the right to consent on behalf of the patient. This is based on the idea of providing benefit to the patient with discovery of new treatment methods via research. However, the relatives’ consent rights are under debate from an ethical point of view. On the other hand, research on those patients aim to directly get new knowledge about them, and it looks like an inevitable necessity. The only precaution that could be taken to overcome this ambivalence has been the scrupulous audit of the Research Ethic Committees. Still, there are many examples that show that this method is not always able to prevent patient abuse ( 5 ). Therefore, it is difficult to claim autonomy when psychiatric patients are studied, and psychiatric patients are considered among patients to require special care.

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How to Make a PowerPoint Presentation of Your Research Paper

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A research paper presentation is often used at conferences and in other settings where you have an opportunity to share your research, and get feedback from your colleagues. Although it may seem as simple as summarizing your research and sharing your knowledge, successful research paper PowerPoint presentation examples show us that there’s a little bit more than that involved.

In this article, we’ll highlight how to make a PowerPoint presentation from a research paper, and what to include (as well as what NOT to include). We’ll also touch on how to present a research paper at a conference.

Purpose of a Research Paper Presentation

The purpose of presenting your paper at a conference or forum is different from the purpose of conducting your research and writing up your paper. In this setting, you want to highlight your work instead of including every detail of your research. Likewise, a presentation is an excellent opportunity to get direct feedback from your colleagues in the field. But, perhaps the main reason for presenting your research is to spark interest in your work, and entice the audience to read your research paper.

So, yes, your presentation should summarize your work, but it needs to do so in a way that encourages your audience to seek out your work, and share their interest in your work with others. It’s not enough just to present your research dryly, to get information out there. More important is to encourage engagement with you, your research, and your work.

Tips for Creating Your Research Paper Presentation

In addition to basic PowerPoint presentation recommendations, which we’ll cover later in this article, think about the following when you’re putting together your research paper presentation:

• Know your audience : First and foremost, who are you presenting to? Students? Experts in your field? Potential funders? Non-experts? The truth is that your audience will probably have a bit of a mix of all of the above. So, make sure you keep that in mind as you prepare your presentation.

Know more about: Discover the Target Audience .

• Your audience is human : In other words, they may be tired, they might be wondering why they’re there, and they will, at some point, be tuning out. So, take steps to help them stay interested in your presentation. You can do that by utilizing effective visuals, summarize your conclusions early, and keep your research easy to understand.
• Running outline : It’s not IF your audience will drift off, or get lost…it’s WHEN. Keep a running outline, either within the presentation or via a handout. Use visual and verbal clues to highlight where you are in the presentation.
• Where does your research fit in? You should know of work related to your research, but you don’t have to cite every example. In addition, keep references in your presentation to the end, or in the handout. Your audience is there to hear about your work.
• Plan B : Anticipate possible questions for your presentation, and prepare slides that answer those specific questions in more detail, but have them at the END of your presentation. You can then jump to them, IF needed.

What Makes a PowerPoint Presentation Effective?

You’ve probably attended a presentation where the presenter reads off of their PowerPoint outline, word for word. Or where the presentation is busy, disorganized, or includes too much information. Here are some simple tips for creating an effective PowerPoint Presentation.

• Less is more: You want to give enough information to make your audience want to read your paper. So include details, but not too many, and avoid too many formulas and technical jargon.
• Clean and professional : Avoid excessive colors, distracting backgrounds, font changes, animations, and too many words. Instead of whole paragraphs, bullet points with just a few words to summarize and highlight are best.
• Know your real-estate : Each slide has a limited amount of space. Use it wisely. Typically one, no more than two points per slide. Balance each slide visually. Utilize illustrations when needed; not extraneously.
• Keep things visual : Remember, a PowerPoint presentation is a powerful tool to present things visually. Use visual graphs over tables and scientific illustrations over long text. Keep your visuals clean and professional, just like any text you include in your presentation.

Know more about our Scientific Illustrations Services .

Another key to an effective presentation is to practice, practice, and then practice some more. When you’re done with your PowerPoint, go through it with friends and colleagues to see if you need to add (or delete excessive) information. Double and triple check for typos and errors. Know the presentation inside and out, so when you’re in front of your audience, you’ll feel confident and comfortable.

How to Present a Research Paper

If your PowerPoint presentation is solid, and you’ve practiced your presentation, that’s half the battle. Follow the basic advice to keep your audience engaged and interested by making eye contact, encouraging questions, and presenting your information with enthusiasm.

We encourage you to read our articles on how to present a scientific journal article and tips on giving good scientific presentations .

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Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

• The full title of the report
• The date of the report
• The name of the researchers or department in charge of the report
• The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

• The purpose of the investigation and its significance within the organization’s goals
• The methods used for the investigation
• The major findings of the investigation
• The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

• What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
• Why is this project important, and what prompted it?
• What are the boundaries of your research or initiative? 
• How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

• Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
• Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
• Prepare speaker notes with the key points of your research. Glance at it when needed.
• Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

• Introduction
• Problem Statement
• Research Questions
• Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
• Study design and methods
• Population & Sampling
• Data Collection
• Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

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Education & Training

Methods: mind the gap, webinar series, restricted mean survival time approaches for time-to-event outcomes in prevention research.

Harvard Medical School

About the Webinar

The Cox proportional hazards model, proposed by Dr. Cox in 1972, has traditionally been employed in disease prevention studies with time-to-event outcomes as the primary endpoint. The hazard ratio (HR) is used to summarize the magnitude of the intervention effect in these studies. However, the limitations of using Cox’s HR as a summary of intervention effect magnitude have been widely discussed. Restricted Mean Survival Time (RMST), first introduced in 1949 by Dr. Irwin, has gained attention since approximately 2013 as an alternative to address the limitations of the traditional approach. There is now a growing body of literature demonstrating the applications of RMST in various prevention research contexts. 

This presentation will review the limitations of Cox’s HR and introduce the utilization of RMST as a robust alternative that calculates the mean survival time within a specified time window, offering a more intuitive interpretation of intervention effects. Dr. Uno will then discuss several recent methodological advancements in RMST-based analysis. Furthermore, Dr. Uno will introduce essential software tools for RMST analysis, including the survRM2 package in R, the RMSTREG procedure in SAS, and the strmst2 command in Stata. Use case examples will also be provided to illustrate these concepts effectively.

About Hajime Uno

One of his notable methodological contributions is a modification of the C-index to quantify risk prediction models for censored time-to-event data. His paper published in Statistics in Medicine in 2011 was ranked one of the 10 most cited  Statistics in Medicine  papers in the following two years. His method has been called “Uno’s C” and is employed in the SAS PHREG procedure. The number of citations of this paper is over 1,300 as of May 2024. One of his current research interests is to improve the everyday practice of survival data analysis in clinical research as well as to disseminate better alternatives to improve the quality of informed decisions about interventions.

This webinar will be captioned in real time. Individuals needing reasonable accommodations should email [email protected] . Requests should be made at least 5 business days before the event.

Dispelling severe 'morning sickness' myths: It's not normal or harmless, but prevention and treatment might be on the way

Late last year, geneticist Marlena Fejzo and colleagues made the discovery that morning sickness's most serious presentation, hyperemesis gravidarum (HG), is caused by the hormone GDF15, not human chorionic gonadotropin as previously thought. In a peer-reviewed opinion article publishing May 22 in the journal Trends in Molecular Medicine , Fejzo dispels common morning sickness myths and discusses potential treatments, including sensitizing people to GDF15 prior to pregnancy, similar to the way we treat allergies.

"HG can be life threatening and is associated with adverse outcomes that need to be taken seriously," says Fejzo of the Keck School of Medicine of the University of Southern California. "Now that we know that GDF15 is the most likely cause of HG, we are on the cusp of having treatments that target this hormonal pathway and end the suffering."

Myth 1: Severe morning sickness is harmless and normal

Pregnant people with HG are essentially starving, Fejzo says, and an increasing number of studies have demonstrated that this has serious short- and long-term clinical implications for both the parent and child. HG is a top predictor of postnatal depression, and 26% of pregnant people with HG report suicidal ideation while 18% meet the full criteria for post-traumatic stress disorder.

For the child, HG is associated with preterm birth, low birth weight, and later in life, autism spectrum disorder, ADHD, depression, social problems, in addition to an increased risk of childhood cancer and respiratory and cardiovascular disease. Still, pregnant people with the condition are often dismissed by their clinicians and families.

"It really is like a teratogen in pregnancy, a factor which interferes with normal fetal development, but it's still not taken seriously by a lot of medical professionals," Fejzo says. "A lot of people are brushed off and told, 'oh that's normal, it's okay, just don't take your pre-natal vitamins; you don't need them.'"

At its most extreme, individuals with HG can develop Wernicke encephalopathy, a life-threatening swelling of the brain due to thymine (vitamin B1) deficiency. Since individuals with HG can have trouble even swallowing vitamins, the American College of Obstetricians and Gynecologists currently recommends that they replace broad spectrum prenatal vitamins with folic acid, but Fejzo warns that this is likely insufficient, and that thiamine supplementation is also warranted for individuals with HG.

"I believe all women who have hyperemesis should be given vitamin B1 to avoid this serious brain swelling that can lead to permanent brain damage and often leads to fetal death," Fejzo says.

Myth 2: Morning sickness is caused by human chorionic gonadotropic hormone (hCG) or is psychosomatic

Though it was long thought that morning sickness is caused by hCG, the recent breakthrough has shown that HG's main cause is actually the hormone GDF15, which is part of a normal stress response. Usually, GDF15 is expressed only in very small amounts, but during early pregnancy it spikes by a huge amount, then wanes, and finally rises again during the third trimester.

A recent Nature study co-authored by Fejzo showed that individuals who suffer from HG can have genetic variants that causes them to have lower levels of circulating GDF15 prior to pregnancy, which makes them extra sensitive when they become pregnant and are suddenly exposed to high levels. This finding has clinical implications for preventing and treating HG, since preliminary research suggests that it might be safe to manipulate GDF15 during or even prior to pregnancy.

"GDF15 may be safe to manipulate in pregnancy or even prior to pregnancy," says Fejzo. "If we can increase levels of GDF15 before someone becomes pregnant, that might desensitize them, similar to how we try to desensitize people to allergens who have severe allergies," says Fejzo. "And during pregnancy, we may be able to minimize or get rid of symptoms by blocking GDF15 or its receptors in the brain stem."

Myth 3: Only humans experience morning sickness

Nausea and appetite loss during gestation is not a uniquely human trait -- these symptoms have been observed throughout the animal kingdom, from monkeys, dogs, and cats, to chickens, vipers, and octopuses.

"I always think it's interesting that the recommendation for cats is that if they're unable to eat for a day, you should contact your veterinarian, but we don't have that recommendation out there for women with hyperemesis," says Fejzo. "If you call your doctor's office and say you haven't eaten for a day, they'll say, 'that's normal' and won't do anything. There's more proactive care for cats than humans."

In addition to preventing ingestion of harmful foods, Fejzo speculates that pregnancy-induced nausea likely evolved to prevent dangerous foraging trips.

"This condition likely evolved because it was probably beneficial to avoid going out searching for food during pregnancy," says Fejzo. "That may still be true for animals, but people don't need this anymore, so let's end the suffering once and for all if we can."

Now, Fejzo is working toward developing and testing the proposed GDF15-based treatments. She also plans to investigate other genes and variants of GDF15 that might contribute to HG.

• Pregnancy and Childbirth
• Birth Defects
• Mental Health Research
• Teen Health
• Diseases and Conditions
• Delayed sleep phase syndrome
• Stem cell treatments
• Breech birth
• Miscarriage
• Spanish flu
• Adult stem cell

Story Source:

Materials provided by Cell Press . Note: Content may be edited for style and length.

Journal Reference :

• Marlena Schoenberg Fejzo. Hyperemesis gravidarum theories dispelled by recent research: a paradigm change for better care and outcomes . Trends in Molecular Medicine , 2024; DOI: 10.1016/j.molmed.2024.04.006

Cite This Page :

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