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How a Market Research Benefits Your Business
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Unlocking the Secrets of the Most Researched Marketing Techniques
Auditing Apartheid: Why Are Black Taxpayers Audited More? (Elzayn et al., 2024)
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Marketing Management Research Paper …
We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and the declining use of both theory and …
Journal of Marketing: Sage Journals
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the …
(PDF) Digital Marketing Strategies and the Impact on …
The results of SLR identify different contemporary marketing strategies such as eWOM, emailing, affiliate marketing, search engine optimization, social media marketing, and corporate blogging.
Journal of Marketing Research: Sage Journals
Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a …
(PDF) DIGITAL MARKETING
This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and...
Marketing Articles, Research, & Case Studies
Marketing research from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.
Purpose in Marketing and Advertising: Developing a …
Further, this article extends the concept to marketing and advertising and develops a new understanding of tools available to practitioners under the umbrella of purpose. The goal in taking this step is to lay a …
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We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and the declining use of both theory and …
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the …
The results of SLR identify different contemporary marketing strategies such as eWOM, emailing, affiliate marketing, search engine optimization, social media marketing, and corporate blogging.
Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a …
This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and...
Marketing research from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.
Further, this article extends the concept to marketing and advertising and develops a new understanding of tools available to practitioners under the umbrella of purpose. The goal in taking this step is to lay a …