realtor business plan 2023

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Now is the time to create certainty for yourself in 2023. And the only way that happens is by carving out time to complete your comprehensive 2023 business plan for real estate. Let us make it easy for you with our brand-new real estate business plan template and business plan consultation.

When you download our 2023 real estate business plan, we’ll help you:

Gain total clarity on what you want
Break down your goals into the specific actions needed to achieve them
Remove the barriers to your success
Fill you with confidence from knowing how you can start living the life you desire

We’ll also have one of our expert consultants walk you through the plan.

Follow these 3 steps today to best prepare yourself for 2023:

Self-schedule your real estate business plan consultation so you can complete your plan as soon as possible

Here’s to your #BestYearEver in 2023!

P.S. We’re giving you access to the same comprehensive real estate business plan our coaching members complete and utilize with guidance from their coach. In the process of creating your business plan for real estate, you may realize that there’s more to being a successful agent than you imagined. If you need additional assistance beyond what you receive in your consultation, we’ve created a series of webinars available to our Sphere training subscribers that will walk you through the process.

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Creating a Winning Real Estate Business Plan (Updated in 2023)

Are you a real estate professional looking to build a successful and thriving business? If so, one of the crucial steps you need to take is creating a comprehensive business plan. A well-crafted business plan acts as a roadmap, guiding you toward your goals and helping you make informed decisions. This article will delve into the key components of creating a winning real estate business plan that sets you up for success.

Setting Goals and Objectives

The value strategy: creating and delivering value, defining the business model, products and services offered, unique value proposition, conducting market research, developing a marketing strategy, building a strong team, financial planning and budgeting, crafting sales and lead generation strategies, providing exceptional customer service, monitoring and evaluating performance, creating a long-term growth plan, networking and building relationships, attending real estate conferences and events, online platforms and investor networks, creating a compelling investment proposal, why is a business plan important for a real estate business, how can a real estate business plan attract investors, what should be included in a real estate agency business plan, how can a real estate agent benefit from having a business plan, what should a real estate business plan for 2023 include, where can i find real estate business plan samples for reference, what should be included in a commercial real estate business plan, how can a beginner create a real estate business plan, what are the essential steps to write a real estate business plan, how can i make my real estate business plan stand out.

The first step in creating your real estate business plan is defining your mission statement and setting goals and objectives. Your mission statement encapsulates the purpose and values of your business. It should be concise, inspiring, and reflective of your vision. Once you have a clear mission statement, you can proceed to set SMART goals—specific, measurable, achievable, relevant, and time-bound objectives that will drive your business forward.

A key business plan component is defining the value strategy, which outlines how a business creates value, its business model, and the products and services it provides. This section focuses on articulating the unique value proposition that sets your real estate business apart from competitors. By clearly defining your value strategy, you can effectively communicate what your business offers and how it addresses the needs and desires of your target audience.

The business model is the foundation upon which your real estate business operates. It outlines how you generate revenue, what resources and partnerships are necessary, and the key activities involved in delivering your services. In this section, you will explain your business model and highlight its strengths and advantages. Whether you focus on traditional real estate transactions, property management, or specialized niche markets, clearly define your business model to provide clarity and direction.

Detailing the products and services your real estate business offers is essential for potential clients to understand the scope of your expertise. This can include residential and commercial property sales, property leasing, property management, real estate consulting, or any other specialized services you provide. Clearly describe the benefits and value your offerings bring to clients, emphasizing what sets you apart and how you meet their unique needs.

Your unique value proposition (UVP) concisely summarizes the distinctive qualities and advantages of your real estate business. It encapsulates the reasons why potential clients should choose your services over competitors. Clearly articulate your UVP, highlighting the benefits and advantages that differentiate you in the market. This could include factors such as extensive market knowledge, exceptional customer service, innovative technology solutions, or specialized expertise in a particular niche.

Market research is a critical aspect of creating a successful real estate business plan. It involves analyzing the local real estate market, understanding trends, and identifying your target audience and competition. By conducting thorough market research, you gain valuable insights that can shape your marketing strategies, pricing decisions, and service offerings.

A well-defined marketing strategy is essential for attracting clients and growing your real estate business. Start by identifying the marketing channels that resonate with your target audience. This can include online platforms, such as social media and search engine advertising, as well as offline tactics, like networking events and traditional advertising. Additionally, create a branding strategy that differentiates your business and communicates your unique value proposition.

You need a competent and dedicated team to build a thriving real estate business. Invest time and effort in hiring qualified professionals who align with your company’s values and vision. Provide comprehensive training and delegate responsibilities effectively to ensure smooth operations. Cultivate a positive company culture that fosters collaboration, innovation, and growth.

Financial planning is a crucial aspect of any business plan. Start by estimating your startup costs, including expenses like licensing, office setup, and marketing materials. Create a budget that covers ongoing operational costs and allocate funds for marketing and growth. If needed, explore financing options available to real estate professionals.

An effective sales and lead-generation strategy is vital for acquiring clients and driving revenue. Develop a lead generation system that captures potential clients’ information and nurtures them through the sales funnel. Implement proven sales techniques and leverage technology to streamline lead management and conversion.

In the competitive real estate industry, providing exceptional customer service is key to success. Take the time to understand your customers’ needs, preferences, and pain points. Develop strategies to exceed their expectations, foster long-term relationships, and encourage referrals. Consider implementing a customer relationship management (CRM) system to streamline communication and enhance customer experience.

Regularly monitoring and evaluating your business’s performance is crucial for staying on track and making informed decisions. Identify key performance indicators (KPIs) that align with your goals, such as sales volume, conversion rates, or customer satisfaction metrics. Analyze sales and marketing data to identify trends and areas for improvement. Make necessary adjustments to your strategies to ensure continued growth and success.

As your real estate business evolves, it’s important to plan for long-term growth and expansion. Explore opportunities to expand into new markets or offer additional services. Seek strategic partnerships that can amplify your reach and enhance your value proposition. Continually assess market trends and competition to stay ahead of the curve and plan for future scalability.

Finding Investors for Your Real Estate Business

Once you have a solid business plan and a clear capital-raising strategy, the next step is to find investors who are willing to support your real estate venture. Here are some effective strategies to help you attract potential investors:

Networking is a powerful tool for finding potential investors in the real estate industry. Attend industry events, join real estate associations, and connect with professionals who may have access to investment opportunities. Building relationships and nurturing connections can lead to valuable partnerships and investor introductions.

Real estate conferences and events provide excellent opportunities to showcase your business, connect with industry experts, and attract potential investors. Participate as a speaker or exhibitor to increase your visibility and credibility within the real estate community.

Utilize online platforms and investor networks dedicated to real estate to expand your reach. Websites, forums, and social media groups focused on real estate investment can help you connect with investors actively seeking opportunities.

Crafting a compelling investment proposal is essential when approaching potential investors. Clearly articulate your value proposition, explain the benefits and potential returns on investment, and demonstrate a thorough understanding of the market and your competitive advantage.

Are you ready to take your business to new heights? Let Easy Capraise be your trusted partner in capital raising and fundraising . Start attracting investors today and unlock the potential for growth and success.

Get in touch with us now, and let’s discuss how Easy Capraise can help you secure the funding you need. Click here to schedule a consultation with our expert team and take the first step toward achieving your business goals.

Remember, opportunities don’t wait. Act now and elevate your business with Easy Capraise!

A business plan provides a roadmap and strategic direction for your real estate business. It helps you outline your goals, strategies, and financial projections, making it easier to attract investors and secure financing.

A well-written business plan demonstrates your understanding of the real estate market, your target audience, and the potential for growth. It showcases your profitability projections and highlights your unique value proposition, making it an attractive opportunity for investors.

A real estate agency business plan should include an overview of your agency, market analysis, marketing strategies, staffing plan, financial projections, and growth strategies. It should also outline how you plan to provide exceptional customer service and build strong relationships with clients.

A real estate agent business plan helps agents set goals, identify target markets, create marketing strategies, and develop a roadmap for success. It provides focus and direction, enabling agents to track their progress and make informed decisions to grow their business.

A real estate business plan for 2023 should reflect the current market conditions, trends, and challenges. It should outline strategies to adapt to changes in the industry, leverage technology, and meet clients’ evolving needs.

There are numerous resources available online where you can find real estate business plan samples. Websites of real estate associations, business planning websites, and industry publications often provide templates and examples that can serve as a starting point for creating your own plan.

A commercial real estate business plan should include an analysis of the local market, potential target industries, marketing strategies to attract commercial clients, financial projections for leasing and sales, and a comprehensive property management plan.

Beginners can create a real estate business plan by starting with a clear mission statement and setting SMART goals. They should conduct market research, identify target audiences, and develop marketing strategies tailored to their niche. Seeking guidance from mentors or attending industry workshops can also be helpful.

To write a real estate business plan, start with an executive summary, followed by sections on goals and objectives, market analysis, marketing strategies, financial projections, operational plans, and growth strategies. It’s important to revise and refine the plan regularly as the business evolves.

To make your real estate business plan stand out, focus on presenting a unique value proposition, showcasing your expertise and experience, providing comprehensive market analysis, and emphasizing innovative strategies for success. Incorporate visuals, charts, and graphs to enhance clarity and readability.

Creating a winning real estate business plan is a fundamental step toward building a successful venture. By setting clear goals, conducting thorough market research, developing a robust marketing strategy, and providing exceptional customer service, you can position your business for long-term growth and profitability. Remember to regularly evaluate your performance, make data-driven decisions, and adapt to the ever-changing real estate landscape.

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How to make a real estate business plan

December 6, 2023

Do the words “business plan” make you feel a little queasy? They don’t have to! Let’s be honest: you can accomplish a solid business plan by taking a look back at the previous year — its successes and failures — and then using your discoveries to map out a plan for what you’ll keep the same, what you’ll improve, and what you’ll focus on.

It doesn’t have to be overwhelming, either. We designed this workbook to give you thought-provoking exercises to help put you on the right path. Download your copy today to set yourself up for success in 2024 and beyond!

Click to download your free workbook!

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When it comes to real estate, business planning is one of those activities that agents either despise or don’t know where to begin. We’re told it’s important, but we’re not exactly sure why.

It’s been my experience that agents who set goals and execute those goals increase their business by 25%-50%! That’s no joke and nothing to take lightly.

The purpose of a business plan is to get to where you want to go. It is your road map. Think about it this way, let’s say you want to go to Disney World, you wouldn’t get into your car and drive aimlessly hoping to come upon it. The same is true for your business. Success happens when you’ve laid out your plan.

There are seven components of a business plan:

Know your audience.

A good friend told me, “Your niche is defined by who you are and what you do.” Don’t overthink it. Look around you, and you’ll see who you should be serving. Also, don’t try to be all things to all people. You’ll attract the wrong clients, you’ll get frustrated and you’ll burn out fast.

Complete a SWOT analysis.

Your SWOT (strengths, weaknesses, opportunities, and threats) analysis helps you to understand where you stand in the market against your competition and where and how to invest your time, money and resources most effectively. Your strengths are the things you do well. Your weaknesses are the things you procrastinate. Think about how and to who you can delegate these things. Your opportunities are openings for positive change.

Changes in the market, lifestyle changes and demographics can all provide opportunities that can significantly impact your success. Threats are anything that is out of your control and has a negative effect. Inflation, interest rates , a pandemic or a new competitor could all be considered threats. Often threats can be flipped to become opportunities. A changing market, for example, one where interest rates are increasing, is an opportunity for willing buyers to have less competition and more negotiating power.

Do a Stop/Start/Continue exercise.

This is your opportunity to reflect on what worked and what didn’t work last year. This exercise helps to identify the strategies that save you time and increase your overall return on investment. Continue activities that you love and attract the right clients to your business. Stop activities that had a negative return on investment. Start activities that could bring you better results. Look at your list of opportunities for ideas.

Know your numbers.

Numbers tell the story about your business. Expenses, source of business, all closed transactions, all closed volume, gross commission income, average sale price and average commission/transaction, average sale price and average commission/transaction all tell a story about who you serve and where your strengths are. Knowing your numbers allows you to identify areas to focus your efforts in the coming year.

Set realistic goals.

I’m a big believer that establishing a personal goal is the best way to ensure you maintain balance in your business and your life. Start by selecting your income goal and then choose your personal goal.

Define business-building activities.

This is where the fun comes in. Write down all the things you can do to reach your goals. I like to put activities into three buckets; revenue-generating, marketing, and personal growth.

Be accountable.

Finally, be accountable. Our business can be lonely, making it easy to get distracted. Find an accountability partner, or as a friend suggested, your own Board of Directors. These are people who aren’t afraid to challenge you and push you. Time-blocking and creating routines are also great ways to stay accountable.

Completing your business plan will give you a sense of accomplishment. It’s the first milestone toward success, motivating you to take the next step or complete the next task. Your mindset will be critical as you move through the year. There will be road bumps and possibly even detours. When you come upon those, take deep breaths, make adjustments and continue to move forward. When you do this, you will succeed and be able to look back and feel proud of your accomplishment.

Christine George is the co-founder of Post & Beam Creative.

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Business Planning Real Estate 2023

We’re now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023.

But before we get to 2023, STOP!!

If you’re like many real estate agents, you might put yourself into “cruise control” as you enter this final quarter. After all, you may reason, nobody’s buying or selling homes during the holidays, right? WRONG! Top performing agents know that activity never ends, and they know that letting up in Q4 might mean leaving money on the table. And nobody wants to leave money on the table, right? So, do what the best do and LEAN IN to finish strong and have your best year ever.

OK, now that we have that out of the way, let’s turn to your 2023 business plan. If you don’t have a business plan, this is a good time to finally put one together. If you do have a business plan, this will serve as a refresher, or maybe you’ll pick up other tips. But a business plan is your roadmap to success, your north star. It helps you to gauge how you’re doing from day to day, and allows for you to make adjustments to your process as you move through the year.

Hopefully you’ve had a great year and will finish even strong. But if your year didn’t meet expectations, hopefully you’ve learned some valuable lessons that can guide your future efforts.

Either way, it’s now time to focus on planning for the coming year.

Indeed, you not only need goals to succeed but a plan on how to achieve your goal. That’s where a well thought out business plan is vital if you want to enter 2023 from a place of strength. Whether you’re a business plan pro or have never written one, following are some tips that can serve as refreshers, or as a roadmap for your best year ever.

Revisit your value proposition: Your value proposition is a statement that helps prospective clients understand what you will bring to the business relationship. A strong value proposition sets you apart from your competitors, and provides a platform from which you can conduct your business. Above all, your value proposition should assure the homeowner that you are the right person to trust with one of the most important financial decisions they will ever make. If you’ve not considered your value proposition, check out our recent blog post: REAL ESTATE VALUE PROPOSITIONS IN THREE STEPS.

Assess your strengths and weaknesses. Review what your strong points are and where you need to shore up your skills. What opportunities exist in your agency or market? Where might you go off track? This common business tool is typically referred to as a SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats. While you know yourself well, you may need to conduct further research to find opportunities (a wave of first time home buyers in your area, for instance) and threats (rising interest rates hampering the real estate market, for instance). Here’s the thing about a SWOT analysis: you need to be honest with yourself, especially when it comes to assessing your weaknesses.

OWN your numbers. As someone running a small business, it is imperative that you know your numbers and metrics intimately. Apply learning from 2022 to guide business plans for the coming year.

Start with your transactions and GCI target for the year. Have a written goal. It can also help to have a “push goal” as well.
Then, begin to reverse engineer a plan that will give you the best chance at achieving your target: Prospecting hours per day=live conversations=appointments=listing presentations=listings=buyers under contract=commissions. The more detailed your numbers, the better you can be at holding yourself accountable.
Be diligent about managing your expenses; know what’s going out and never be surprised. There are myriad applications you can use to help manage your expenses, so there’s no excuse for not knowing what you spend.

Invest in yourself. First, make sure you understand the difference between and expense and an investment. A Venti Skinny Vanilla Latte is an expense that pays zero dividends, even though it tastes good. An hour with a coach can generate thousands of dollars (or more ) in GCI, even though it may not always be easy. Drill down into how, exactly, you will meet your goals.

If you aren’t already doing so, consider investing in a lead generation/CRM platform such as Espresso Agent? Consider this fact: real estate agents who earn more than $100,000 per year are more than TWICE AS LIKELY to use lead generation technology like Espresso Agent. Or, look at it another way: depending on your MLS, a single transaction could pay for a year or more of Espresso Agent. That’s a sweet investment.
Consider working with a real estate coach. Top performing agents often cite the accountability they have by working with coaches as a key to their success. If you’re new to real estate or feel that you aren’t ready to make an investment in coaching, find accountability partners to work with you. Also, it’s great to have a role-playing partner to work on scripts for a few minutes each morning. The point here, of course, is you don’t need to go at this alone.
If you stick to your plan, will may need to invest in part-time admin help to keep you on track? Having the support of an admin allows you to focus on the things that are most important, such as prospecting and listing presentations.

5-3-1. There are varying beliefs on this topic, but a business plan should include longer term goals. Many business planning experts suggest you have a one, three and five year plan. Regardless of how you approach long-term planning, you must hold yourself accountable to deadlines.

ABSORB your business plan. It’s easy to fall into the trap of writing your business plan, checking that task off your to-do list, and putting the plan in a drawer somewhere never to be looked at again. Here’a another approach: keep your plan in a visible, convenient place so you can pick it up every day as a reminder of what’s important to your success. Know your numbers every day, and make adjustments if you’re falling short of the targets you’ve set for yourself.

Of course, there are a number of ways to write a business plan and if you work with a coach, this is something to discuss with them. But, if you don’t currently have a plan and find yourself struggling, now’s the time: sit down, review our basics, do a little research and get to planning.

For a little inspiration, we’ll close with a quote from Walt Disney:

“The way to get started is to quit talking and start doing.”

Doug Spak joined Espresso Agent as a Content Marketing Specialist in 2016. Doug brings nearly four decades of experience as a copywriter, blogger, and screenwriter to his role with Espresso. Since joining our team, Doug has actively updated website content, published more than 300 blogs, and created countless social media posts.

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Realtor Business Plan 2023 Template

Use this Realtor business plan 2023 template to help real estate agents focus on activities to increase production throughout the entire year.

Do you have a Realtor business plan for 2023? If you don’t already, it’s not too late. Arguably, it’s never too late to get your business plan in order.

You may be intimidated to get your business plan on paper. There is pressure around building out an effective business plan — we get it. Plus, creating the traditional business plan is time-consuming and rarely effective. You’re more likely to find it under a pile of documents on your desk, or shoved into a folder and forgotten about.

This is NOT the kind of business plan we built.

Once you use our 1-3-5, single-page business plan template, you’ll understand why it is revolutionary. And, we hope you’ll learn to love it so much that you’ll use it every year.

VIDEO: Realtor Business Plan 2023 Template

Realtor business plan 2023: the 1-3-5 plan.

At ICC, we coach many of the highest producing agents, teams, and brokerages across the country . Because we are mostly known for coaching the “heavy hitters,” some don’t realize that we have a wide range of agents that we work with.

I say this so that you know, from the get-go, that ICC has a lot of credibility when it comes to getting business models of all sizes and shapes on track for growth with our revolutionary 1-3-5 business plan .

Today, we are going to teach you about the best Realtor business plan for 2023. We will walk you through the 1-3-5 business plan, and the example we will use is for solo agents.

This content is highly valuable not only for solo agents, but also for anyone who leads agents.

Learn how to use the 1-3-5 Realtor Business Plan 2023

Here is the basic breakdown of how the 1-3-5 Realtor business plan 2023 works.

1 big goal on top
3 focus areas that support that goal
5 objectives that support each of the 3 focus areas

Remember, the objectives you use to fill in your Realtor business plan 2023 should be growth activities that are in direct alignment with your 1 big goal. (More essential tips like this later.)

The objectives you use to fill in your Realtor business plan 2023 should be growth activities that are in direct alignment with your 1 big goal . Brian Icenhower

How to create your Realtor business plan 2023

Your 1 big goal should be a production goal (units closed, sales volume, or gross commission income). This type of goal is measurable — you can use a number to quantify it.
Your 3 focus areas (and your subsequent 5 objectives each) should all be directly related to your 1 big goal . Something like “attend a real estate conference” is an example of what not to use as a focus area or objective.
Ensure that your objectives are not busy work. They need to be business-generating activities. It’s easy to fall into a trap of adding busy-work activities to your 1-3-5, because they are easy to accomplish. One way to ensure you are choosing good items for your 1-3-5 is to ensure that they are all SMART (specific, measurable, achievable, realistic, and time-bound).
Everything needs to be geared to getting you more business now (over the course of this single year). Not way down the road. This is your plan for one year.

Homework before you begin your Realtor business plan 2023

In order to create a solid Realtor business plan 2023, you should know (and understand) your current numbers.

The ICC Business Tracker is crucial in helping our clients establish a gross commission income (GCI) goal based on the unit count or sales volume needed. This tool helps determine how many leads you need, what the conversion rates are, and gets you really dialed in tight before planning your Realtor business plan 2023.

This is why many clients come to us at ICC . They need a coach to help them get all their numbers dialed in so they can move forward and grow their business the way they want to. And, along with their coach, they also get the systems to back it up, like the ICC Business Tracker.

Once these crucial numbers are determined, you can move forward with your Realtor business plan 2023, and filling out the 1-3-5.

This is why many clients come to us at ICC . They need a coach to help them get all their numbers dialed in so they can move forward and grow their business the way they want to. And, along with their coach, they also get the systems to back it up. Brian Icenhower

FREE DOWNLOAD: Solo Agent 1-3-5 Business Plan

Today, we are giving subscribers a free copy of our Solo Agent 1-3-5 Business Plan . This PDF is a fillable form, so you will be able to customize your Realtor business plan for 2023. Be sure to watch the video at the beginning of this blog to learn more about how to effectively create your single page business plan.

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Brian Icenhower

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

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10 Things Your Real Estate Business Plan Needs (FREE Template)

A real estate agent business plan is essential for success in today’s competitive market. It helps you set clear goals, define your vision, and outline the steps to achieve short-term and long-term objectives. As a real estate professional, having a well-crafted business plan can be the difference between being a top producer and struggling to make ends meet.

In your business plan, you’ll want to start by creating a vision statement that outlines the purpose of your real estate business and reflects your values. Setting firm goals will help you stay accountable and focused, allowing you to adapt to market changes or growth and remember that your business plan should be fluid and up-to-date to stay aligned with your ultimate objectives.

Your real estate agent business plan should be thorough, covering various aspects such as market analysis, organization structure, and marketing strategies. By having a comprehensive plan, you’ll be better equipped to navigate the challenges and seize the opportunities that come your way, ensuring your real estate business flourishes.

Understanding Your Target Market

Identifying your ideal client.

Understanding your target market is crucial to establish a successful real estate business plan. Begin by identifying your ideal client. Consider factors that may define your target clients, such as age, income level, family status, and property preferences. Reflect on your strengths as an agent and which clients you connect best with. This will help you focus your marketing efforts and create tailored strategies for your target audience.

Market Segmentation

Market segmentation divides your target market into smaller, more specific groups based on shared characteristics. In real estate, you can segment your market into categories such as:

First-time homebuyers
Empty nesters

By segmenting your market, you can tailor your services and communication strategies according to the unique needs of each group. This will lead to more effective marketing efforts and a better understanding of your potential clientele.

Analyzing Local Market Trends and Opportunities

Gather data on your local real estate market to identify trends and opportunities for your business. Analyze factors like:

Market growth
Market saturation
Local property values
Employment rates
Infrastructure development
Population demographics

By analyzing local market trends, you can identify areas with potential growth or areas that are becoming overly saturated. Use this information to adapt your services and expertise to market conditions, helping you stand out among competitors and position yourself as an expert in your niche.

Remember, a comprehensive understanding of your target market is essential for shaping your real estate agent business plan. By identifying your ideal clients, segmenting the market, and analyzing local market trends and opportunities, you’ll be better equipped to create tailored marketing strategies and make informed business decisions. This will ultimately contribute to the success and growth of your real estate business.

Lead Generation Strategies

Building an online presence.

To create a robust lead generation plan, build a strong online presence. A real estate agent must have a well-designed and user-friendly website to capture leads. Keep these factors in mind:

Make sure your website reflects your branding and expertise
Optimize your site for search engines to enhance its visibility in search results
Include clear calls-to-action (CTAs), so potential clients can easily contact you
Utilize high-quality images and videos to showcase properties
Share helpful and informative content through a blog or resources section

You can also leverage social media channels to expand your reach and showcase your expertise in the industry. Focus on the platforms most relevant to your target audience and share valuable content related to real estate, local events, or home improvement tips.

Networking and Referrals

Building a strong professional network is essential for generating quality leads. Here are some strategies to boost your referral pipeline:

Attend networking events, conferences, or workshops in your area. Engage with professionals in real estate or related industries
Establish relationships with local businesses and community organizations
Hold open houses or host educational seminars to engage potential clients in person
Develop relationships with past clients and ensure you stay top of mind so they recommend you to their connections

Additionally, create a referral program that rewards clients and other referrers for sharing your services with their network. This will incentivize them to talk about you and help expand your reach.

Traditional Marketing Methods

Despite the increasing importance of digital marketing, traditional methods still have their place in generating leads for real estate agents:

Send direct mail campaigns, like newsletters or postcards, to targeted neighborhoods, highlighting your strengths and successes
Advertise in local print media, such as newspapers or specialized real estate publications
List your services and properties in industry-specific directories, both online and offline
Design and distribute eye-catching flyers, brochures, and business cards
Participate in community events or sponsor local charities to enhance your company’s reputation and visibility

Make sure to keep track of the effectiveness of each lead generation method and evaluate their strengths and weaknesses. This will help refine and improve your overall marketing strategy and ensure you invest resources into the most productive channels.

Lead Conversion Techniques

Building rapport and trust.

To build rapport and trust, focus on the following:

Be genuine and authentic with your prospects, showcasing your expertise and knowledge.
Listen actively, taking the time to understand their concerns and needs.
Display empathy towards their situation, offering tailored solutions for their specific problems.
Stay engaged through the entire process, from the first interaction to closing.

Qualifying Leads

When it comes to qualifying leads:

Ask open-ended questions to gauge their needs, timeline, and motivation for buying or selling
Inquire about their financial situation and any potential barriers they may have
Learn more about their preferred neighborhoods, housing type, and other preferences
Prioritize leads based on their level of interest and readiness to move forward

Effective Communication and Follow-Up Strategies

For better communication and follow-up:

Establish a consistent schedule for checking in on leads, such as every few days or weekly
Personalize your communication, tailoring messages to each lead’s unique situation and preferences
Practice active listening and respond thoughtfully to their questions or concerns
Utilize several communication channels, including email, phone calls, text messages, and social media

Utilizing CRM Systems for Lead Management

Leveraging CRM systems can help you organize and optimize your lead management process:

Track important lead information and interaction history in a centralized location
Set reminders for follow-up tasks, appointments, or important milestones
Analyze your leads’ behavior to understand their needs better and provide personalized service
Create targeted marketing campaigns to engage your leads and nurture them toward conversion

By implementing these techniques and focusing on leads, marketing strategies, and communication, you’ll be well on your way to creating a thriving real estate agent business.

Closing Deals and Earning Commissions

Negotiation tactics.

When closing deals, it’s crucial to employ effective negotiation tactics to help both you and your client reach a favorable outcome. Some negotiation tactics include:

Understanding the market: Know the local market trends and use this information when discussing price adjustments or concessions.
Compromise: Find common ground and offer reasonable solutions to meet both parties’ needs.
Leverage: Use your expertise in the real estate industry to highlight your client’s strengths and make convincing arguments.

Handling Objections and Overcoming Challenges

As a real estate agent, you’ll encounter objections and challenges in closing deals. To address them efficiently, consider the following points:

Listen to the client’s concerns and empathize with their situation.
Identify the objection: Determine the root cause of the objection and respond with a compelling solution.
Maintain professionalism: Stay calm and composed, avoiding confrontational behavior.

Preparing and Presenting Offers

Presenting a well-prepared offer is vital to increasing the chances of closing a deal. Keep in mind:

Research: Analyze comparable properties in the area to establish a competitive price for the offer.
Documentation: Ensure that all necessary documents, such as pre-approval letters and proof of funds, are in order.
Presentation: Employ clear and concise communication when presenting the offer, highlighting its benefits to the seller.

Managing the Transaction Process and Paperwork

Effectively managing the transaction process and paperwork helps keep the deal on track, which includes:

Organization: Maintain an organized system for tracking important deadlines and required documents.
Communication: Regularly update all parties involved in the transaction, ensuring they know the progress and address any concerns.
Attention to detail: Ensure all forms, contracts, and other documents are accurate and complete.

By successfully closing deals, you’ll earn commissions based on your agreed split with your broker. For instance, if you close a deal worth $350,000 with a 6% commission rate, the gross commission income will be $21,000. If your commission split with your broker is 70/30, you’ll earn $14,700 while your broker receives $6,300. Utilizing the strategies discussed in this section will help you maximize your commission income and prove beneficial to your real estate business plan.

Client Retention and Building Repeat Business

Maintaining client relationships after closing.

Building lasting relationships with your clients is essential for repeat business and referrals. After closing a deal, continue to provide value by offering support with any post-closing issues, such as paperwork or maintenance concerns. Keep in touch with your clients and remember important milestones, such as anniversaries or birthdays. Show appreciation for their trust in you by sending thoughtful gifts or cards or simply checking in periodically.

Asking for Referrals and Testimonials

Word-of-mouth marketing is an incredibly powerful tool in the real estate industry. Encourage your satisfied clients to share their positive experiences with friends and family. To achieve this, be proactive in asking for testimonials and reviews, which you can later showcase on your website, social media, and other marketing materials. Here are some strategies to obtain them:

Reach out via email or phone, and kindly request a testimonial or referral
Provide a simple template to make it easy for clients to write a review
Offer incentives, such as discounts on future services or gift cards, to show gratitude for their time and effort

Staying Top-of-Mind Through Regular Communication and Updates

Establish regular communication with your past clients to stay top-of-mind and generate repeat business. Keep them informed about the latest market trends, neighborhood developments, or listings that interest them. Here are some communication tactics you can employ:

Send personalized monthly or quarterly e-newsletters
Share relevant content, such as articles or videos, on your social media platforms
Organize events, like client appreciation parties or educational seminars, to maintain connections and foster new ones

Maintaining client relationships, requesting referrals, and staying top-of-mind through regular updates will strengthen your real estate business with repeat clients and new prospects. Remember, satisfied customers are the key to long-term success in the real estate industry.

Measuring Success and Adjusting Your Strategies

Setting goals and key performance indicators (kpis).

To measure the success of your real estate agent business plan, start by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). These can serve as benchmarks for success and provide direction on areas to focus your efforts. Consider setting goals for various aspects of your business, such as sales volume, new client acquisition, and customer satisfaction.

In addition to your goals, establish key performance indicators (KPIs) to track your progress. KPIs are quantifiable metrics that help you evaluate the effectiveness of your strategies. Examples of KPIs for a real estate agent business plan include:

Number of new leads generated per month
The conversion rate of leads to clients
Average days on market for properties
Percentage of listings sold

Tracking and Analyzing Results

With your goals and KPIs established, continually collect and analyze data to track your progress. Regularly monitoring your results allows you to identify trends, spot potential problems, and evaluate the effectiveness of your marketing efforts. Some methods to track your data include:

Using a CRM system to manage client relationships and interactions
Employing analytics tools to evaluate the success of digital marketing campaigns
Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify areas where you excel or need improvement

Pay close attention to competitor performance and market trends to better understand how your strategies compare and identify any gaps you may need to address.

Adapting and Optimizing Your Strategies Based on Data

Once you’ve gathered and analyzed your data, use insights to adapt and optimize your strategies. Make data-driven decisions to improve your marketing efforts, streamline processes, and better allocate resources. Some steps you can take include:

Adjusting your marketing budget and tactics based on your marketing ROI
Revisiting your goals and KPIs to ensure they still align with your overall business objectives
Fine-tuning your pricing strategies or the type of properties you focus on to meet market demand better

Maintaining a proactive approach to adjusting your strategies will keep your business plan agile and responsive to the changing real estate market. This will go a long way in helping you achieve the success you envision for your real estate agent business.

Time Management and Organization

Prioritizing tasks and setting a daily schedule.

In your real estate agent business plan, it’s crucial to have a time management and organization strategy. Start by prioritizing tasks that align with your [business goals]. Break down tasks into daily, weekly, and monthly goals. Then, create a daily schedule following the block scheduling method:

List your key tasks for the day.
Assign specific time blocks for each task.
Stick to the schedule and avoid multitasking.

You’ll notice increased productivity and improved time management with this approach.

Using Productivity Tools and Apps

Take advantage of productivity tools and apps to help you stay organized and manage your time efficiently. Some popular tools for real estate agents include:

Calendars: Apps like Google Calendar or Outlook can help schedule appointments and manage deadlines.
Task Managers: Utilize tools like Trello, Asana, or Todoist to manage your projects and collaborate with your team.
Time Tracking: Apps such as Toggl or Harvest provide insights into your work habits, helping you identify areas for improvement.

Remember to limit the number of tools you use to avoid digital clutter and duplicate information.

Delegating and Outsourcing Tasks When Necessary

As a real estate agent, delegating and outsourcing non-core tasks is essential to focus on your primary responsibilities. Here are some tasks you can consider delegating:

Task	Potential Delegate
Transaction Management	Transaction Manager
Advertising	Advertising Agency
Administrative Work	Virtual Assistant
Social Media	Social Media Manager
Graphic Design	Professional Graphic Designer
Website Maintenance	Web Developer
Content Creation	AI Tools (AI Manager)
Photography & Video	Local Photographer / Videographer

Identify areas where your expertise may not be as strong or where your time can be better spent, and consider outsourcing those tasks to professionals. This approach will help you manage your workload and improve the quality of your services.

Ongoing Education and Professional Development

Staying up-to-date with industry trends and changes.

To stay competitive in the real estate market, you must keep up with industry trends and changes. By monitoring resources like the National Association of Realtors (NAR), California Association of Realtors (CAR), and multiple listing services (MLS), you can stay informed about the latest developments in your field. Set aside time to read industry publications, attend webinars, listen to podcasts, and follow industry-leading professionals on social media.

Pursuing Relevant Certifications and Designations

Continuing education is crucial for staying current in the fast-paced real estate industry. Pursue relevant certifications and designations to add credibility and value to your practice. Organizations like NAR and CAR offer various designations demonstrating your expertise and commitment to professionalism to clients and colleagues.

Examples of real estate certifications and designations include:

Accredited Buyer’s Representative (ABR)
Certified Residential Specialist (CRS)
Green Designation (Green)
Seniors Real Estate Specialist (SRES)

To obtain these certifications, you must complete specific coursework, pass exams, and maintain membership in the relevant organizations.

Participating in Networking and Learning Events

Engaging in networking and learning events within the real estate community can help you build relationships, share ideas, and learn from the experiences of others. Attend conferences, workshops, and local meetups relevant to your niche, region, or areas of interest. Not only will this enhance your industry knowledge and skills, but it can also be an opportunity to form valuable connections that will benefit your business growth.

In summary, staying up-to-date with industry trends, pursuing certifications and designations, and participating in networking events can help you maintain and develop your skills as a real estate professional. Committing to continuous learning and professional development is essential to ensure your long-term success in the real estate business.

A well-structured business plan is essential for success as a new real estate agent. With a solid plan, you can set your goals, identify your target market, and analyze your competition. A comprehensive business plan lets you plan your marketing strategies, map your operating expenses, and create revenue projections.

To get started, consider using a business plan template tailored to real estate agents’ needs. This will give you a framework to follow as you develop your plan.

Developing a business plan is just the first step in the process. You need to take action and implement your strategies to realize your goals and achieve success. Revise your plan regularly, adapting and updating it as needed. This will ensure you stay on track with your goals and remain competitive in the ever-changing real estate market.

As a new real estate agent, taking bold steps toward your objectives may feel intimidating. However, trust your plan, apply your outlined strategies, and stay persistent. Your dedication will pay off in the long run.

Starting a career in real estate can be challenging, but you don’t have to face the journey alone. There are numerous resources and support networks available to help new real estate agents excel:

Professional networks : Join local real estate associations and online forums to connect with experienced agents, ask questions, and expand your knowledge.
Mentors : Seek accomplished real estate agents who can offer guidance, share valuable experiences, and provide personalized advice.
Training and education : Keep your skills fresh by attending workshops, participating in webinars, and pursuing continuing education courses relevant to your field.

By leveraging these resources and committing to your business plan, you are setting yourself up for a successful career in real estate. Don’t forget to celebrate your achievements along the way and take pride in your progress. Now is the time to take action; you will surely achieve your goals with determination and hard work.

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5 Real Estate Business Plan Examples & How to Create One?

Written by: Danesh Ramuthi Nov 28, 2023

Crafting a business plan is essential for any business and the real estate sector is no exception. In real estate, a comprehensive business plan serves as a roadmap, delineating a clear path towards business growth.

It guides owners, agents and brokers through various critical aspects such as identifying target markets, devising effective marketing strategies, planning finances and managing client relationships.

For real estate businesses, a well-written plan is crucial in attracting potential investors, showcasing the company’s mission statement, business model and long-term income goals.

So, how can you write one?

Leveraging tools like Venngage Business Plan Make r with their Business Plan Templates to create your own real estate business plan can be transformative.

They offer a lot of real estate business plan examples and templates, streamlining the process of crafting a comprehensive plan.

Click to jump ahead:

5 real estate business plan examples

How to write a real estate business plan?

Wrapping Up

5 Real estate business plan examples

As I have said before, a well-crafted business plan is a key to success. Whether you’re a seasoned agent or just starting out, examples of effective real estate business plans can offer invaluable insights. Along with a solid business plan, incorporating innovative real estate marketing ideas is crucial for standing out in this competitive market.

These examples showcase a range of strategies and approaches tailored to various aspects of the real estate market. They serve as guides to structuring a plan that addresses key components like market analysis, marketing strategies, financial planning and client management, ensuring a solid foundation for any real estate venture.

Real estate business plan example

There are various elements in a real estate business plan that must be integrated. Incorporating these elements into a real estate business plan ensures a comprehensive approach to launching and growing a successful real estate business.

What are they?

Executive summary: The executive summary is a concise overview of the real estate business plan. It highlights the mission statement, outlines the business goals and provides a snapshot of the overall strategy.
Company overview: An overview on the history and structure of the real estate business. It includes the company’s mission and vision statements, information about the founding team and the legal structure of the business.
Service: Here, the business plan details the specific services offered by the real estate agency. This could range from residential property sales and leasing to commercial real estate services. The section should clearly articulate how these services meet the needs of the target client and how they stand out from competitors.
Strategies: A very crucial part of the plan outlines the strategies for achieving business goals. It covers marketing strategies to generate leads, pricing strategies for services, and tactics for effective client relationship management. Strategies for navigating market shifts, identifying key market trends and leveraging online resources for property listings and real estate listing presentations to help with lead generation are also included.
Financial plan: The financial plan is a comprehensive section detailing the financial projections of the business. It includes income statements, cash flow statements , break-even analysis and financial goals. Besides, a financial plan section also outlines how resources will be allocated to different areas of the business and the approach to managing the financial aspects of the real estate market, such as average sales price and housing market trends.

Read Also: 7 Best Business Plan Software for 2023

Real estate investment business plan example

A real estate investment business plan is a comprehensive blueprint that outlines the goals and strategies of a real estate investment venture. It serves as a roadmap, ensuring that all facets of real estate investment are meticulously considered.

Real Estate Investment Business Plan Template

Creating a business plan for real estate investment is a critical step for any investor, regardless of their experience level Typically, these plans span one to five years, offering a detailed strategy for future company objectives and the steps required to achieve them.

Key components:

Executive summary: Snapshot of the business, outlining its mission statement, target market, and core strategies. It should be compelling enough to attract potential investors and partners.
Market analysis: A thorough analysis of the real estate market, including current trends, average sales prices and potential market shifts.
Financial projections: Detailed financial plans, including income statements, cash flow analysis, and break-even analysis.
Strategy & implementation: Outlines how the business plans to achieve its goals. This includes marketing efforts to generate leads, pricing strategies, client relationship management techniques, and the integration of effective real estate digital marketing agency initiatives.
Legal structure & resource allocation: Details the legal structure of the business and how resources will be allocated across various operations, including property acquisitions, renovations and management.

Real estate agent business plan example

A real estate agent business plan is a strategic document that outlines the operations and goals of a real estate agent or agency. It is a crucial tool for communicating with potential lenders, partners or shareholders about the nature of the business and its potential for profitability.

A well-crafted real estate agent business plan will include

Where you are today: A clear understanding of your current position in the market, including strengths, weaknesses and market standing.
Where you aim to be: Sets specific, measurable goals for future growth, whether it’s expanding the client base, entering new markets or increasing sales.
How can you get there: Outlines the strategies and action plans to achieve these goals, including marketing campaigns, client acquisition strategies and business development initiatives.
Measuring your performance: Defines the key performance indicators (KPIs) and metrics to assess progress towards the set goals, such as sales figures, client satisfaction rates and market share.
Course correction: Establishes a process for regular review and adjustment of the plan, ensuring flexibility to adapt to market changes, shifts in client needs and other external factors.

For real estate agents, a comprehensive business plan is not just a roadmap to success; it is a dynamic tool that keeps them accountable and adaptable to market changes.

Realtor business plan example

A realtor business plan is a comprehensive document that outlines the strategic direction and goals of a real estate business. It’s an essential tool for realtors looking to either launch or expand their business in the competitive real estate market. The plan typically includes details about the company’s mission, objectives, target market and strategies for achieving its goals.

Benefits of a realtor business plan and applications:

For launching or expanding businesses: The plan helps real estate agents to structure their approach to entering new markets or growing in existing ones, providing a clear path to follow.
Securing loans and investments: A well-drafted business plan is crucial for securing financing for real estate projects, such as purchasing new properties or renovating existing ones.
Guideline for goal achievement: The plan serves as a guideline to stay on track with sales and profitability goals, allowing realtors to make informed decisions and adjust strategies as needed.
Valuable for real estate investors: Investors can use the template to evaluate potential real estate businesses and properties for purchase, ensuring they align with their investment goals.
Improving business performance: By filling out a realtor business plan template , realtors can gain insights into the strengths and weaknesses of their business, using this information to enhance profitability and operational efficiency.

A realtor business plan is more than just a document; it’s a roadmap for success in the real estate industry.

Writing a real estate business plan is a comprehensive process that involves several key steps. Here’s a detailed guide to help you craft an effective business plan :

Tell your story : Start with a self-evaluation. Define who you are as a real estate agent, why you are in this business and what you do. Develop your mission statement, vision statement and an executive summary.
Analyze your target real estate market : Focus on local market trends rather than national or state-wide levels. Examine general trends, market opportunities, saturations, and local competition. This step requires thorough research into the real estate market you plan to operate in.
Identify your target client : After understanding your market, identify the niche you aim to serve and the type of clients you want to target. Create a client persona that reflects their specific needs and concerns.
Conduct a SWOT analysis : Analyze your business’s Strengths, Weaknesses, Opportunities and Threats. This should reflect a combination of personal attributes and external market conditions.
Establish your SMART goals : Set specific, measurable, attainable, realistic and timely goals. These goals could be financial, expansion-related or based on other business metrics.
Create your financial plan : Account for all operating expenses, including marketing and lead generation costs. Calculate the number of transactions needed to meet your financial goals. Remember to separate personal and business finances.
Revisit your business plan to monitor & evaluate : Treat your business plan as a living document. Plan periodic reviews (quarterly, semi-annually or annually) to check if your strategies are advancing you toward your goals.
Defining your mission & vision : Include a clear mission and vision statement. Describe your business type, location, founding principles and what sets you apart from competitors.
Creating a marketing plan : Develop a marketing plan that addresses the product, price, place and promotion of your services. Determine your pricing strategy, promotional methods and marketing channels. If you’re unsure what marketing activities to choose, consider this guide on how to market yourself as a realtor .
Forming a team : Ensure the cooperation of colleagues, supervisors and supervisees involved in your plan. Clarify their roles and how their participation will be evaluated.

Related: 15+ Business Plan Examples to Win Your Next Round of Funding

Wrapping up

The journey to a successful real estate venture is intricately linked to the quality and depth of your business plan. From understanding the nuances of the real estate market to setting strategic goals, a well-crafted business plan acts as the backbone of any thriving real estate business. Whether you’re developing a general real estate business plan, focusing on investment, working as an agent, or operating as a realtor, each plan type serves its unique purpose and addresses specific aspects of the real estate world.

The examples and insights provided in this article serve as a guide to help you navigate the complexities of the real estate industry. Remember, a real estate business plan is not a static document but a dynamic blueprint that evolves with your business and the ever-changing market trends.

Crafting a strategic real estate business plan is a crucial step towards achieving your business goals. So, start shaping your vision today with Venngage.

Explore venngage business plan maker & our business plan templates and begin your journey to a successful real estate business now!

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10-step checklist for writing a 2023 real estate business plan

If you're a real estate agent planning on opening a real estate company, you need a business planning lesson. Every successful business operates off a template defining its operations and goals. Your real estate business plan is the founding document of your organization, and every new business owner must take the time to plan their venture.

If it's your first time writing a business plan, you probably have mixed feelings of excitement and frustration. It's a thrilling experience to bring all the elements of your new company into realization, but it's upsetting when you realize you don't know what you're doing.

Writing a business plan helps to show you the flaws in your business skillset. You might be a marketing genius, but you have no idea how to manage operations cash flow. Similarly, you could have excellent administration skills but know nothing about marketing.

Writing out your business plan shows you where you need assistance. You identify areas where you're weak and build a strong team around you to support the places you need help. In this post, we'll unpack a 10-step checklist for writing your first real estate business plan.

Step 1 – Define your real estate business

The first step in writing your real estate business plan is understanding your limitations and strengths as a real estate broker and a business owner. Do you know what you want to achieve with your business? Your real estate brokerage needs defined goals and targets to chase, or your organization has no purpose.

Every small business relies on a team. The team you select needs to complement your strengths and weaknesses. Use this stage of your plan to define the organizational roles of each team member. Identify their skillsets and what they bring to your company.

Real estate brokerages need to understand the type of business you want to run and the personality types of the agents you wish to attract to your company. As the firm's founding partner, you get to decide who you want to add to your team.

After identifying the team, and each member's roles, it's time to work on your mission statement and executive summary.

An executive summary defines the aspects of your business plan and what you want to achieve with your business outcomes. It also describes the culture of the firm and your values.

The mission statement clarifies the purpose of your business and what you're trying to achieve. It also mentions how you intend to get to those goals. We recommend writing out both your mission statement and executive summary and revisiting them after completing your business plan.

In the initial planning stage, wiring out your mission statement and executive summary helps you clear the cobwebs and focus on the task at hand. However, when revisiting your mission statement and executive summary at the end, you might find you left something out or want to make a change to clarify your business directives.

After you have an understanding of your business, it's time to work on your goals.

Establishing your business goals is the most crucial part of the planning process. Your real estate business plan needs clear and defined goals for growth, sales, finances, marketing, and every aspect of your business.

Each section, like finance, for example, drills down into sub-goals for each category. For instance, your financial goals should feature an overall sales target for the year. However, there should be sub-goals in each section for monthly sales targets, and you can break that down into a different sub-category with targets for individual agents.

The idea of goal setting is to set achievable business goals with measurable results. You'll have both short term and long-term goals attributed to each of your business functions. Here are some examples of measurable goals you can use in your planning process.

How many transactions do you want your company to do each week, month, year?
How many leads do you need to capture in a day, week, month, or year?
How many new agents do you want to work on your team?
What's your earnings goal for the year?
What do you want to achieve with your brand?

All these questions are vital to setting targets for your business. Without goals, you're like a car rolling down the hill with no engine. You'll hurtle down the hill at first, but when you reach the bottom, and the momentum dies out, you have no engine to pull you along. It's the same with your business planning and goal setting. If you don't have goals, you have no targets, and you'll run out of enthusiasm in a few months when the momentum in your company starts to fade.

Step 2 – Identify your target market

The first stage of the planning process involves structuring your company and defining your business goals and purpose. The second step of building your real estate agent business plan consists of understanding your target market.

What market are you operating in with your business? Do you want to sell luxury homes? Or are you looking at specializing in selling single-family units or condos? Specialization is a popular strategy for real estate firms, giving you the chance to build a reputation in a specific market segment.

Take your time identifying your target market, and dig into the MLS listings to determine which areas offer you the best return. As a real estate agency, you'll have to specialize in a specific region and build your reputation in that area.

Look for the following metrics when examining potential markets.

What is the average price of properties in the area?
How many days do they stay on the market?
What is the average listing commission?
What is the average pricing trend for properties in a prospective market?
How many new listings come up in your target market each week, month, or year?
How does the data compare month-on-month and year-on-year?

Step 3 – Complete a competitive analysis

All business owners need to understand the competitive landscape. The real estate industry has thousands of operators, and there are probably dozens of firms in your local area. Understanding the performance and structure of your competitors allows you to uncover the most successful firms.

When you identify the leaders, you can model what they're doing right and bring it into your real estate business plan. Check out your competitor's websites and review their social media accounts to gain insight into their marketing strategy and operations.

Who are the realtors that have the most industry clout in your area? Who are the leading firms, and what makes them stand out? Ask yourself these questions and unpack the top real estate firms' characteristics and components in your local area.

Step 4 – What services are you offering?

Real estate is a massive industry, and there are dozens of sub-industries within the real estate market. You need to understand your business model, specializing in a specific segment of the market. For instance, do you want to sell single-family homes to first-time homebuyers? Are you looking at providing commercial leases? Maybe you want to build a rental portfolio?

Spreading yourself thin across too many markets results in a lack of focus and direction. Startups will do better if they identify a profitable market and specialize in servicing that specific niche. Identify the areas with the biggest opportunities, and set up your services to cater to those areas.

Step 5 – Identify customer personas

Without accurately defined customer personas, you diminish your marketing efforts and prospecting outcomes. Understanding your customer profile and persona in the real estate market is essential to formulating your marketing strategy.

Your customer persona needs to describe demographic elements like average age, income, occupation, and other defying criteria that help you nail down your ideal customer. If you're a brokerage or realtor offering multiple services like sales and rentals, make sure you identify customer personas in each category.

You can further drill-down on your personas by identifying demographics in clients that buy luxury homes, single-family units, apartments, and condos.

Understanding your client persona gives you a better direction for your marketing strategy. For example, if you specialize in selling apartments to young professionals under 30, you're going to need to advertise through social media. Mediums like outdoor and print bring you less ROI on your advertising dollars.

Step 6 – Complete a SWOT analysis

Completing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is an essential component of real estate business plan templates. In this analysis, you unpack everything you know about the strengths and weaknesses in yourself, your company structure, and your team.

Think of the SWOT analysis as a basic summary of everything you've done with your real estate business planning so far. Combine the know your learning during the exercise with what you know about your working habits and personality characteristics.

For instance, you might be a champ in closing deals, but your prospecting skills are weak. That's an example of identifying your limitations and performance parameters.

Maybe there is no real estate brokerage in your area that catering specifically to millennial first-time homebuyers? That's an example of a market opportunity your business can fill.

Perhaps your target market involves new construction, and industry news states that there's a big strike happening at the end of next month. That's an example of a threat facing your business. Revisit your SWOT analysis every quarter to see if you can identify any new developments to add to your business plan.

Step 7 – Build a marketing plan

Now we get into the serious stuff with the development of your marketing strategy. Marketing is the single-most-important function of your business. The purpose of marketing is to drive new real estate leads to your business, allowing you to convert them into customers.

Your marketing strategy needs to focus on the things you learned when completing your customer persona. Where are you going to get the best bang for your marketing buck? Real estate marketing is a competitive space, and you need to make every dollar in your budget count.

Your marketing plan needs to include your online and offline strategy development. Your online strategy is the most important, and you'll need to build a website to promote your company and your listings. Social media marketing, referrals, brand building, sales funnels, and lead generation are essential online marketing strategies you need to succeed in your business.

Today, all your customers are online, and you need to market where your audience is hanging out. Most of them are on social media. Therefore, you'll need a social media marketing expert on your team to develop and direct your social strategy across all platforms.

CRM (Customer Relationship Management) software is another critical component of your business that integrates with your company's function. The CRM helps you manage clients, your sales funnels, and your marketing efforts through one dedicated platform.

You'll need to hire a marketing team to help you develop and implement your marketing strategy and CRM. Experts create a dedicated online marketing plan that includes all team members.

Your marketing plan is the foundation of your business plan. Investors will want to know your strategy and the results you expect to implement in your target market.

Related: 20 easy real estate marketing ideas to grow your agency

Step 8 – Complete your financial plan

Your financial plan is crucial if you intend to seek investment for your company. Whether you're dealing with private angel investors or the bank, they want to see your financials and sales projections to complete due diligence on loans.

If they decide to loan your money, they need to know when they can expect you to return the money and the ROI you offer on the deal.

You'll need to include information like your commission pricing and average commissions, your sales forecasts for three years, and cash flow projections. When completing this section of your real estate business plan, you'll need to sit down with your accountant and get their advice on structuring your financials.

You'll need to account for your business expenses and the costs of setting up your company with a website, CRM, and digital marketing services. Remember to include memberships to marketing sites like Zillow Premier Agent and ProspectPLUS.

Your financial plan forms the backbone of your investor's interest in involvement with your real estate firm. The numbers need to make sense, so make sure you run them past your accountant.

Step 9 – Periodically revisit your real estate business plan

Your business plan is a living document, and it changes with your business. Having a rigid plan won't work. The reality is that nothing in business works out 100% the way we plan. You'll need to have a flexible document you can update as your business grows.

During the first year of your operations, we recommend revisiting your business plan every quarter. As the business matures, you can push this exercise back to once every six months or once a year.

Revisiting your business plan gives you a chance to follow up on your goals and targets, giving you ideas on where you need to improve. Real estate professionals understand the importance of remaining responsive to change in a dynamic business environment.

Periodically revisiting your business plan gives you a chance to reflect on your progress and plan the future with clarity and certainty.

Step 10 – Visit B12 for your digital business needs

Your real estate website forms the foundation of your marketing efforts. It acts as the touchstone for your company online, providing a virtual storefront to your prospective clients. Inefficient and ineffective website design can derail your business plans, costing your company vital leads during the startup phase, where you need to generate as much income as possible. For website design inspiration, check out the best real estate websites and this guide on how to design a website !

If you need help with your real estate business website, reach out to the professionals at B12.

B12 specializes in helping professional services companies create beautiful sites that enable them to operate effectively online. Built-in tools like SEO , email marketing, and online scheduling make it easier to reach your audience.

Plan with Professionals

As an individual starting out a new real estate business, you have many things to consider for your real estate business plan and might not have the time to create a website from scratch. Relying on the expertise of design professionals ensures you get a website that helps you achieve your business goals.

Sign up to see a free draft of your new real estate website or learn more about how B12 uses artificial intelligence and experts to help businesses like yours grow online.

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Real Estate Business Plan Template

Written by Dave Lavinsky

Real estate businesses come in a wide range of sizes and styles, from one person offices that handle a few homes in a handful of neighborhoods to enormous chains that cover both commercial and residential properties across the country. Many new real estate agents try to expand too much too soon, failing as the result of unsustainable growth. A written business plan will keep you on track and help you grow your real estate business in an organized way. In addition, if you plan to seek funding, investors and lenders will use your business plan to determine the level of risk.

Download our Ultimate Real Estate Business Plan Template here >

What is a Real Estate Business Plan?

Your business plan provides a snapshot of your real estate company as it currently exists, and lays out a road map for the next three to five years. It highlights your business goals, identifies potential challenges, and describes your strategies for overcoming adversity and meeting your goals. It is a living document that should be frequently updated as your real estate business grows and evolves.

Below is our general template for real estate business plans. We also have templates for specific types of real estate businesses as follows:

Property Management Business Plan Template
Real Estate Agent Business Plan
Real Estate Development Business Plan
Real Estate Investment Business Plan
Rental Properties Business Plan

Why You Need a Business Plan Real Estate Business

If you’re looking to start a real estate business or grow your existing real estate business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your real estate company in order to improve your chances of success. Your real estate business plan is a living document that should be updated annually as your company grows and changes.

Finish Your Business Plan Today!

General Real Estate Business Plan Template

Below is a template that will help you with how to write a real estate business plan. The plan should include the following 10 sections:

Executive Summary

Although it serves as the introduction to your business plan, your executive summary should be written last. The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of real estate business you are operating and the status. For example, are you a startup, do you have real estate agent business that you would like to grow, or are you operating a chain of real estate businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the real estate industry. Discuss the type of real estate business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of real estate business you are operating. For example, are you an existing real estate agent looking to launch your own company or are you an existing real estate brokerage looking to expand?

Describe the company’s founding, current stage of business, and legal structure. Highlight any past milestones, such as lining up key clients or hiring an agent with a proven track record. Elaborate on your unique qualifications, such as expertise in a currently underserved niche market and include a mission statement, if possible. Include your mission statement, key objectives and business goals.

Industry Analysis

In your industry analysis, you need to provide an overview of the real estate market. The real estate industry is incredibly large and diverse, but your analysis should focus on your specific segment of the market. Do you specialize in multifamily residential buildings? Single family homes? Office buildings? Small commercial properties? Figure out where your real estate company fits in, and then research the current trends and market projections that affect your niche. Create a detailed strategy for overcoming any obstacles that you uncover.

The following questions should be answered in the industry analysis section of your real estate business plan:

How big is the real estate market (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential market for your real estate business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

Who are your potential clients? Are they first-time homebuyers? Upwardly mobile young professionals? Developers, speculators, or investors? What is important to them in a real estate agent? Do they require hand holding through the entire process, or are they savvy buyers that just want you to show them the properties that interest them? How do they decide on a particular property? Narrow down their demographics as closely as you can, and then figure out what their unique needs are and how you can fulfill them.

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Competitive Analysis

Your direct competitors are those real estate companies that fulfill the same needs for the same target market as yours. Your indirect competitors are real estate businesses that target a different market, or other companies that fulfill a different need for your target market. Describe each of your direct competitors individually, and talk about the things that set your real estate company apart. Categorize your indirect competitors as a group and talk about them as a whole.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses in a SWOT analysis. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

Marketing Plan

A solid marketing plan is based on the four P’s: Product, Price, Promotion, and Place. Your marketing efforts should center around these four marketing strategies. The Product section describes the real estate you sell along with any other services you provide. Price will change according to the specifics of the property, but you can delineate your fees here. Promotion is your means of getting new business. Place is your physical office location, along with your web presence and the areas where you sell. Another category, Customer retention, refers to the ways you will build loyalty.

Employing a marketing strategy based on these four principles will allow you to generate leads for prospective clients.

Operations Plan

Your operations plan explains your methods for meeting the goals you set forth. Everyday short-term processes include all of the daily tasks involved in signing up clients, showing properties, and closing sales. Long-term processes are the ways you will meet your defined business goals, such as expanding into new markets or new types of properties.

Management Team

The management team section highlights the backgrounds of the key members of your real estate team. Focus on those aspects that prove your team’s ability to build and run a successful company. A business mentor or advisor can help fill in any gaps, provided you can identify the specific ways that your advisor will influence your company’s growth. Be sure to highlight how many real estate agents will be on your team.

Financial Plan

Investors and lenders heavily scrutinize the financial plan, but it is often the most challenging part of the business plan to write. Real estate is a fickle market, subject to changing whims and economic cycles. Yet the financial plan requires you to detail your specific business model and individual revenue streams by implementation timeline and relative importance, and disclose any sources of outside funding. You also need to summarize your past and future Income Statements, Cash Flow Statements, and Balance Sheets, based on key assumptions that must be both reasonable and verifiable based on an analysis of similar companies. You should also provide a solid exit strategy that shows your understanding of the market and your desire to capitalize on profitability.

Your full financial projections should be attached in the appendix along with any other documents that support your claims, such as letters from key partners.

Real Estate Business Plan Summary

Putting together a business plan for your real estate business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the real estate industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful real estate business.

Download Our Real Estate Business Plan PDF

You can download our real estate business plan PDF . This is a business plan template you can use in PDF format to help you get started on your own business plan.

Don’t you wish there was a faster, easier way to finish your Real Estate business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. See how a Growthink’s business plan writer can create your business plan for you.

How to Write a Real Estate Business Plan That Secures Investors

Table of Contents

Nare Khachatryan

Business Analyst at PrometAI

In the competitive world of real estate , securing funding from investors isn't easy. In this post, you'll learn how to write a real estate business plan that investors can’t ignore. Plus, we'll show you how to use PrometAI's real estate business plan template to save time.

Why Do You Need a Real Estate Business Plan?

If you're serious about real estate, having a business plan for real estate is key. A real estate business plan gives you a clear path to follow and helps investors see your commitment.

Investors want to know how you plan to grow and make money. Without a solid real estate business planning , they may feel unsure about trusting you with their funds. A good plan will make them feel more confident about your business.

Think of it as a way to show that you’ve thought things through. You know where you're heading and how you’ll get there. This makes your real estate business stand out, giving you a better chance to attract the right investors.

Helpful Advice for Your Real Estate Business Planning Journey

When you're creating a business plan for real estate, it’s important to think beyond just your own goals. Investors need to see that you've carefully considered their concerns and the market. Here are some helpful tips to guide you on your real estate business planning journey:

1. Focus on Investor Goals, Not Just Your Own

It’s easy to focus on what you want out of your real estate business planning. But remember, investors have their own goals too. Show them how your plan will help them get a return on their money. Highlight how both of you can benefit.

2. Customize Your Financial Projections to What Investors Expect

Investors want to see numbers they can trust. When creating your financial plan, include the details that matter to them. Show realistic costs, profits, and timelines. Customize your projections so investors know you've done your homework.

3. Show Your Local Market Knowledge

Investors like when you know the market well. Make sure to include local trends, housing prices, and demand. Let them see you understand your area inside and out. Local market knowledge builds trust and makes your plan more solid.

4. Have a Clear Exit Strategy

Investors want to know how and when they’ll get their money back. That’s where having an exit strategy is key. A clear exit business plan shows them how you plan to sell or exit the business. It gives them confidence that their investment will pay off.

5. Avoid Common Mistakes When Seeking Investors

Don’t overlook key details. Many miss out by failing to show how they'll handle risks or changes in the market. Be honest about the challenges and how you’ll tackle them. Addressing these mistakes can help you avoid red flags for investors.

Real Estate Business Plan Structure: Key Components for Success

Here’s how to structure a business plan for real estate that will stand out to investors:

Executive Summary : A brief overview of your business and its potential.

Business Description : Explain what your real estate firm business plan focuses on—whether it’s property flipping, rentals, or development.

Market Analysis: Include facts, local data, and details on your competition.

Business Model : Explain how your business will make money.

Marketing and Sales Strategy : Show how you’ll find clients or tenants.

Operations Plan: Cover the day-to-day details of running your business.

Management Team: Highlight your team’s experience and strengths.

Financial Plan: Provide projections for the next 3-5 years.

Risk Analysis: Identify risks and explain how you’ll handle them.

Exit Strategy: Show how investors will get their money back, and when.

By following this real estate business plan structure, you'll cover everything investors care about.

Use PrometAI’s Real Estate Business Plan Templates to Create an Investor-Ready Plan

Writing a real estate business plan can feel overwhelming, but PrometAI makes it simple. With our real estate business plan sample, you can quickly build a plan that meets investor standards. Our templates are designed to save you time while covering all the important details.

You don't need to start from scratch—just customize the sample real estate business plan PDF to fit your needs. You can easily download any of our ready-to-use business plan templates in PDF format and start using them immediately. With PrometAI, creating an investor-ready plan is easier and quicker than ever!

Here are some key advantages of using PrometAI’s business plan templates :

Saves Time: Get a professional plan quickly without having to start from zero.

Investor-Ready: Each template is designed to meet the expectations of potential investors.

Easy Customization: Adjust the template to fit your specific business needs with ease.

Different Types of a Business Plan for Real Estate

When creating a business plan for real estate, it's important to choose the right type that fits your goals. Each real estate business plan serves a different purpose, whether you're an agent, investor, or developer. Understanding these types can help you build a plan that aligns with your specific needs and attracts the right investors. Below are the most common types of real estate business plans.

Real Estate Agent Business Plan

A business plan for real estate agents helps you stay focused and grow your career. It outlines how you'll find clients, market yourself, and handle the competition. You’ll also include goals for sales, income, and strategies for building strong client relationships. Having a clear plan shows you're organized and ready to succeed in a competitive market.

By laying everything out, you make it easier to track progress and adjust as needed. Investors or partners will see that you've thought through your path to success.

Real Estate Investment Business Plan

A real estate investment business plan helps you map out how to buy, manage, and grow properties. It includes details like your investment strategy, expected returns, and how you’ll handle risks. With a clear plan, you can show investors why your real estate investments are smart and profitable.

This type of plan also helps you stay on track with your goals and strategic decision-making process. It’s a useful guide for growing your real estate portfolio and attracting new partners or funding.

Real Estate Firm Business Plan

A real estate firm business plan is a roadmap for running a successful real estate company. It outlines your firm’s structure, services, and growth strategies. This plan includes how you’ll attract clients, hire agents, and compete in the market.

By creating a clear business plan, you can manage your firm more effectively and set achievable goals. It also helps show investors or partners that your firm is well-organized and ready for growth. A solid plan is key to making your real estate firm stand out.

Real Estate Brokerage Business Plan

A real estate brokerage business plan helps outline how you will manage and grow your brokerage. It includes strategies for recruiting agents, building client relationships, and standing out from other brokerages. You’ll also cover important details like finances, marketing, and your commission structure.

If you're looking for guidance, check out the Real Estate Brokerage Business Plan template on our website. Our real estate business plan template PDF is easy to download and customize for your specific needs. This template will help you create a clear and organized plan, making it easier to succeed.

Real Estate Development Business Plan

A real estate development business plan lays out your project ideas from start to finish. It covers how you’ll find land, secure permits, and manage construction. You’ll also include financial plans, timelines, and how you’ll market the finished properties.

This plan helps you stay organized and shows investors that your real estate projects are well thought out. With a solid real estate development business plan, you can manage risks, stay on budget, and make sure the project succeeds.

Creating a solid business plan for real estate is key to your success. Whether you're an agent, investor, or developer, a well-thought-out plan helps you stay on track and attract investors. With PrometAI’s real estate business plan template pdf, you can build your plan quickly and with less effort. Take the time to plan carefully, and you'll set yourself up for long-term growth in the real estate industry.

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Start the New Year With Fresh Business Planning Tips, Scripts

Key Takeaways:

It’s never too late to reach out to a past client you haven’t talked to in a while.
Approach your sphere by being of service to them.
Outline professional and personal growth plans.

As you turn the page from 2023 and start to create your 2024 business plan, consider these tips for setting new goals and harnessing your database. If you already have a business plan for next year, start implementing it now using some suggested scripts for calls to past clients in the new year. “The biggest challenge for most agents is reaching out to clients who they haven’t talked to in a long time,” says Monica Reynolds, vice president of Keller Williams Realty’s coaching division.

Especially while the real estate market is slow across much of the country, no past client or lead should be taken for granted. Reynolds touts the acronym RER: relationships, experience, results. “In this day and age, everyone has a lot of choices; it’s about the relationship,” she says.

Reynolds suggests reaching out to past clients at least once a quarter to check in. With many people still recovering from personal hardships endured during the COVID-19 pandemic, it’s important to show that you care. Reynolds offers her tips and scripts below to help real estate pros connect with their spheres and get a plan in shape for the year ahead.

Intent of Care Calls

Before you pick up the phone, Reynolds advises thinking through these points:

How can you truly be of service to this person?
Ask a series of questions to identify a core challenge in their life that you can help with.
Listen deeply for cues in what they say.
If time allows, and if applicable to the conversation on the call, discuss local real estate market conditions.
If appropriate, ask if there are real estate options they may want to know more about.

Sample Care Call Script

Reynolds recommends this script for reaching out to clients during the new year.

Hello. It’s [NAME] with [COMPANY].

I am so glad that I caught you. Do you have a couple of minutes?

The purpose of my call is to wish you a happy new year!

How are you doing?
How is your family?
Is everything going well at your job? (Or, is everything going well with your business/company?)

Some questions may offer a natural segue into a conversation about real estate.

Do you have any questions about the state of the market?
Have you recently compared the value of your home with price trends in the market?
Do you know if your home insurance has kept pace with the market value of your home?

Thank you for your time. I would love to ask you a favor.

My business is based on referrals from great people like you. Who do you know who is thinking about buying or selling a home? I would love to help anyone you know. Thank you for thinking about that.

And if you, your family, or anyone you know is going through a challenging time, please let me know. I will do what I can to help find resources and answers. Please always consider me a resource for anything. I would love to help!

Happy New Year!

Business Planning for 2024

Reynolds also has five tips for the goal-setting component of your business plan for the upcoming year.

Analyze your business in 2023. What were your biggest sources of leads? How much did you spend on marketing? What went right and what needs adjusting? Newer agents who don’t have a full year under their belts should be purposeful in finding leads. Reynolds suggests focusing on people you easily connect with, such as those from your place of worship or previous workplaces, parents from your kids’ sports teams, or your Facebook contacts.
Write your goals down and make them visible in your office. First, take a 2024 calendar and circle your days off. Prioritize your family, she says, and don’t put them last. Then, fill out a business plan that includes how many contacts, listings, and sales you’ll need to meet your monthly, quarterly and annual financial goals.
Create a daily/weekly work schedule that supports your goals. Make sure you put a dollar sign next to activities that produce income, Reynolds says, such as lead generation, client follow-up, contract writing, roleplaying, and building new skills.
Write a marketing plan for each of your sources of business. Reynolds recommends concentrating on the four business sources that work for you, such as social media, geographic farming, expired listings, new-home construction, etc.
Outline professional and personal growth plans. A professional growth plan may include such goals as reading two books a month, taking a class, getting a designation, or attending a seminar or conference. Personal goals may include scheduling a date night with your spouse every Friday, a kid day every Saturday, pursuing a hobby or interest, or creating a savings plan.

How to Write a Solid Real Estate Business Plan in 2024

March 13, 2024

two agents discussing their real estate business plan

If you want to grow your real estate business , then you’ll need to get clear on where you want to go and how you can get there.

Research from the Harvard Business Review indicates that entrepreneurs who create formal business plans are 16% more likely to achieve viability than those who don’t. Further studies also demonstrate that business planning can accelerate a firm’s growth by 30% , and the time invested in writing a business plan can significantly enhance the likelihood of success .

In this article, we’ll guide you through the critical elements of a strong real estate business plan, helping you create a unique strategy aligned with your company goals.

Find It Fast

Why every agent and broker should have a real estate business plan

Creating a real estate business plan and marketing flow

A real estate business plan acts as a strategic blueprint for an agent, team, or brokerage, mapping out key facets, critical milestones, company goals, and the business’s overall financial health. A plan needs a clear vision and roadmap for how the company will achieve its goals and grow within its specific market.

Additionally, general business plans are pivotal in securing capital and compelling potential investors or partners. A great business plan can attract skilled employees and top-level talent, leading to further expansion and growth.

For an agent or a broker, a real estate business plan is essential for determining your identity in the luxury market and what you can offer clients. It helps you hone in on your ideal customer and allows you to assess the financial viability of your business easily.

Your real estate business plan is a guide to your goals and a clear-cut strategy for how you can stand out from the competition, grow your business, and fulfill your overarching mission.

Real estate business plans: the basics

When constructing your real estate business plan, it’s best to keep things simple, manageable, and achievable. Focus on where you are now, where you want to go, and how you can reasonably get there.

Here are six critical elements of a straightforward real estate business plan:

Executive summary: The executive summary serves as a brief overview of who you are, your purpose, and your goals.
Overview and objectives: The overview and objectives section can vary somewhat based on your individual needs, but they should include your mission statement, your history, and your objectives.
Market opportunities and competitive analysis: Your business plan should outline where market conditions are ideal for the rapid growth of a business and what your competition is already doing in that space.
SWOT analysis: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and is a useful analytical tool for determining your strategic position.
Marketing plan: The marketing plan identifies and details how you will reach and attract your target audience.
Financial plan: A financial plan is a fairly straightforward snapshot of the economic health of your business.

Most business plans adhere to a timeframe of three to five years, though some are as short as one year, others as long as seven. Although everything in this article provides recommendations for a three to five-year plan, it’s worth looking beyond five years for future growth opportunities.

Creating your own real estate business plan

Now that you know the main sections of your real estate business plan, let’s dive into exactly what goes into each element.

Executive summary

A good summary is typically one to two pages (although one is optimal) and should include the following:

Description of services
Summary of objectives
Brief market and competition snapshot (you’ll dive deeper into this later in your business plan)
Capital or partnership requirements, if applicable

Your executive summary is the one part of your business plan you can recite from memory. There’s no fluff. Consider this your elevator pitch to sell your vision and convince others to join you on your mission.

Overview and objectives

Mission statement.

Your mission statement is why you do what you do—the guiding principles for your business.

For example, here are two excellent real estate company mission statements:

Compass : Our mission is to help everyone find their place in the world. Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.
Sotheby’s Realty : Built on centuries of tradition and dedicated to innovation, the Sotheby’s International Realty brand artfully unites connoisseurs of life with their aspirations through a deeply connected global network of exceptional people.

Your history is just that—when you started, location, leadership, milestones, and notable services or specializations.

Objectives are your primary goals. A common technique for establishing your goals is through the “SMART” method, ensuring your goals are Specific, Measurable, Achievable, Relevant, and Time-bound.

Objectives that might cover the course of a five-year plan include:

Rebrand the company website in 30 days.
Establish a social media presence in 90 days.
Close five transactions per month in year one and double transaction volume by year three.
Double the size of the firm by year five.

Ensure your goals are targeted and realistic within your set time frame.

More likely than not, your business will have multiple objectives simultaneously. Group them based on category and designate a team member who will be responsible for managing achievements, setting milestones, and assessing progress.

Market opportunities and competitive analysis

Understanding your market and your competition involves taking stock of the landscape’s size, demographics, demands, and trends.

Market opportunities

When determining your market opportunities in your business plan, consider the following questions:

What is the size and stability of the market?
Is the market currently on an upward or downward trajectory?
What are the current demographics of the market?
What segment of the market do I want to target?
Is there a demand for a particular type of housing?
Are there more sellers than buyers, or vice versa?

Also, pinpoint specific market circumstances that could significantly impact your business, like interest rate trends or local economic development. Be sure to document these insights in your plan as well.

Competitive analysis

In many business plans, competitive analysis is worthy of its own standalone section. Regardless of how you present it, devote some space to your competition and thoroughly research what they currently do in the real estate market.

Include both immediate and secondary competitors, and note if the market is primed for new competitors in the future. Also, identify the risks and opportunities when comparing your niche market and services versus others vying for similar business.

Remember to ask yourself:

What do I offer clients that the competition does not?
Can I stand out in this market and generate revenue?
How can I advertise myself to showcase these differences?

SWOT analysis

Through its matrix-like formatting, you can use data-backed facts to analyze your team’s strengths, weaknesses, opportunities, and threats in a visual way. Here are some questions you can ask yourself for each section:

Is your brand recognizable?
Do you have an in-house expert for each specialization within residential or commercial real estate (or both)?
Do you have an active pipeline of new leads ?
What is your unique selling proposition (USP)?
Do you lack consistent social media or online content?
Is your brand relatively new or unrecognizable ?
Are you missing out on lead-generation opportunities?
Is your website engagement lacking?

Opportunities

Has your team just branched out to a new area of real estate?
Is market demand growing in your area?
Have you uncovered a new source of referrals ?
Are there any new teams in your niche that offer a USP similar to yours?
Are mortgage rates rising enough to slow down demand?

By uncovering factors in each grid of the SWOT analysis matrix, you can identify areas that need immediate attention or capitalize on specific strengths.

Marketing plan

Creating a marketing plan is an exercise in understanding your ideal client and then molding a campaign that ensures you can target those customers. Here are a few key points to outline in your marketing plan:

Demographics

Consider your ideal client persona, including age, location, income, and profession.
Consider what attracts this ideal client. What are they looking for in properties? What are they avoiding?
What type of neighborhoods, amenities, or lifestyle are they seeking?

Marketing channels

Which platforms are your ideal clients engaging with the most? Which ones do your competitors frequently utilize?

Along with these aspects, consider how to position yourself better than your competitors to attract this client. Think about the benefits you can offer and how you can showcase this with a smart real estate marketing campaign .

Financial plan

A financial framework is a crucial aspect of your real estate business plan since it provides insight into the economic health of your business. It gives you a better idea of the valuation of your business, acts as a guide for your budget, and helps you set more realistic financial goals.

Here are the elements of a financial plan that should be included:

Profit and loss statement

This is also called an income statement or pro forma. This shows a company’s profitability (or loss) over a certain length of time.

Cash flow statement

This statement provides an overview of your actual cash position.

Balance sheet

A balance sheet shows where you stand regarding assets, liabilities, and equity at a specific point in time.

Operating budget

An operating budget is a detailed view of your income and expenses, usually over 12 months.

Break-even analysis

This outlines the revenues necessary to cover all costs and your business’s potential to be profitable.

Depending on your real estate business position or if you’re an individual broker or agent, you can simplify this area with just an operating budget and break-even analysis.

4 common mistakes agents make when creating a real estate business plan

1. thinking the business plan needs to be perfect.

Your real estate business plan will not be built overnight. You can still run a successful company while your business plan is being created. Instead of waiting to make a “perfect” business plan, follow our step-by-step guide to get started. Then, you can modify as you learn more about your client, your competition, and the trends in the market.

2. Not having someone else review your business plan

Like any other business document, having a second pair of eyes review your real estate business plan is always helpful for typos or mistakes and for any glaring questions or inconsistencies. Be open to feedback from people, both in the industry and outside it—if someone is confused by an aspect of your plan, chances are they won’t be the only one.

3. Not using the business plan to gain more clients

While your plan is useful for an overview of your business and its goals, don’t forget to use it as a guiding tool. For example, once you make your marketing plan, you’ll have a stronger idea of your ideal customer. So, be sure to use that information to create more targeted outreach efforts. This includes:

Adjusting your marketing and advertising budget
Creating a more targeted marketing campaign, including website, social media, and email
Determining how to nurture non-specific outreach efforts such as referrals , SEO , and open houses
Developing a data analytic strategy—how will you measure your marketing success and make changes if necessary?

4. Not coming back to the business plan

Your real estate business plan is not a one-and-done proposition or something to be written, tossed in a drawer, and forgotten.

Make time to periodically reevaluate your progress and see where you stand in reaching your goals. Once every 90 days is a good rule of thumb, but review more or less frequently as you see fit. And if you start hitting those goals early, take the time to make new ones.

Lastly, don’t be afraid to pivot if something isn’t working. Goals can change, so return to your business plan and modify it as your company ebbs and flows.

Luxury Presence: your real estate business plan partner

With beautifully crafted websites, SEO strategists, and top marketing expertise, Luxury Presence is here to help you define your business and grow in the real estate market. Contact our team of experts today to refine your online presence and stand out from the competition.

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Looming port strike: What to know about the potential work stoppage

Ports from maine to texas collectively handle about half of the country's seaborne imports.

Our economy will be 'seriously affected' if there's a port strike: Peter Kopke, Sr.

Produce importer Peter Kopke, Sr. discusses the impact of a looming port strike on 'The Bottom Line.'

In less than a week, dockworkers at ports on the East and Gulf coasts have pledged to strike unless a new contract is reached.

A work stoppage could severely disrupt the U.S. economy, and the dockworkers, represented by the International Longshoremen's Association (ILA) , and port employers, represented by the U.S. Maritime Alliance (USMX), remain at an impasse over wages in a new contract.

The ILA is negotiating on behalf of 45,000 dockworkers at three dozen U.S. ports from Maine to Texas that collectively handle about half of the country's seaborne imports. It warned that its members are prepared to stop working if they don't have a new contract by the Oct. 1 deadline, putting various sectors in a dire situation.

PORT STRIKES COULD HAVE 'DEVASTATING' IMPACT TO ECONOMY, RETAIL TRADE GROUP SAYS

Where both sides stand now:

The USMX said in a recent statement that despite its attempts to engage with the ILA, it has been "unable to schedule a meeting to continue negotiations on a new Master Contract."

The group said it remains prepared to bargain at any time. However, the USMX said in the statement published earlier this week that the ILA doesn't seem interested in negotiating at this time.

The Port of Charleston in Charleston, South Carolina. (Photographer: Sam Wolfe/Bloomberg via Getty Images / Getty Images)

"USMX has received outreach from the Department of Labor, the Federal Mediation & Conciliation Service (FMCS), and other federal agencies and we will keep them up-to-date on the status of negotiations," the alliance said Monday, adding that it "would be open to working with the FMCS, as we have done successfully in the past, but that is only possible if both sides agree to mediation."

Meanwhile, the ILA said in a statement that the USMX is "engaging in a misleading publicity campaign with claims that the International Longshoremen’s Association (ILA) refused to negotiate."

The ILA also said that there is a stalemate because USMX continues to offer dockworkers "an unacceptable wage increase package."

"USMX knows what our bottom line with wages needs to be for our ILA rank-and-file to ratify a new Master Contract Agreement," ILA’s International President Harold Daggett said. He added that USMX calls him "several times each week trying to get the ILA to accept a low-ball wage package. "

Staff at an Amazon fulfillment center process orders. (Matt Cardy/Getty Images / Getty Images)

The potential impact

Officials – including the biggest retail trade group in the nation – have pleaded for the Biden administration to get involved given the severity of the situation.

JPMorgan estimated that for each day the ports are shut down, it will take roughly six days to clear the backlog. Analysts pegged the economic impact of a strike to about $5 billion per day, according to a research note published earlier this month.

Even a minor disruption to the supply chain would have a "negative impact and cause delays at a critical time for both retailers and consumers," Jonathan Gold, National Retail Federation (NRF) vice president of supply chain and customs policy, previously told FOX Business.

This type of disruption in shipping and supply chains often leads to product shortages, which drives up prices.

SalSon Logistics CEO Jason Fisk told FOX Business that shoppers "should brace for a rise in prices for goods by the first quarter of 2025, or possibly even sooner."

Furthermore, Cody Moore, partner and wealth adviser of wealth management firm Wealth Enhancement & Prevention, told FOX Business that if there is an uptick in prices, it could push inflation higher and potentially delay the Federal Reserve from cutting rates further.

An AutoNation dealership in Las Vegas, Nevada, on July 18, 2023. (Bridget Bennett/Bloomberg via Getty Images / Getty Images)

Ultimately, a prolonged strike could "impact consumer costs for things like home mortgages, car loans and credit cards," he said.

An extended port strike would also delay the arrival of new car inventory, which would drive up costs for potential buyers. Not only would it be harder and more expensive to buy a car, but the lack of essential parts and materials would hinder maintenance repairs on existing vehicles.

Can the president get involved?

Presidents have the authority to intervene in labor disputes that pose a threat to national security or safety under a law known as the Taft-Hartley Act, which lets the president impose an 80-day cooling-off period under which workers go back to work while negotiations continue.

However, President Biden has signaled that he doesn't plan to intervene in a potential strike, and the White House released a statement that urged both sides to continue negotiations and noted the administration is assessing ways to respond to supply chain disruptions.

Biden has been urged by the National Retail Federation and 177 trade groups representing retailers, manufacturers, farmers, automakers and truckers to facilitate negotiations and step in to prevent disruptions.

FOX Business' Eric Revell contributed to this report.

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Real Estate

NDP unveil plan to subsidize 25,000 new homes across B.C.

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The NDP plans to take province-wide an arrangement it unveiled last week for the Heather Lands in Vancouver. The result could be up to 25,000 new homes within five years if the party wins the next election, B.C. Premier David Eby said today at a soggy news conference in Surrey.

The cost to taxpayers would be up to $1.29 billion per year, he added.

Eby suggested last week that his party wanted to expand the initiative province-wide so today's announcement was no surprise.

The policy proposal sees provincial government subsidizing 40 per cent of newly built homes for selected first-time home buyers who are currently renting. Those home buyers would front 60 per cent of the home's cost with the province covering the rest. The home buyer would then pay the province back for its financing of 40 per cent of the home's market value when the home is sold, or after 25 years, whichever comes first, as well as 40 per cent of any price appreciation.

While the arrangement on the Heather Lands, between West 33rd and West 37th avenues at Heather Street, was in partnership with the Musqueam, Squamish and Tsleil-Waututh First Nations, the NDP's plan to roll out the same kind of home-subsidization structure across the province would be done in partnership with municipalities and other First Nations.

The Heather Lands initiative is not for freehold title. Instead it is for 99-year leases for land where the homes are built. It is possible that future projects across B.C. would be for homes on land the home owner would own outright.

The interest rate on the government financing that buys the 40 per cent of the home would be 1.5 per cent, according to Eby. The home owner would pay interest on that loan just as they would with any other kind of financing, he said.

"This is just one part of a plan that is going to create, according to experts, 300,000 middle-income homes for British Columbians across the province by getting rid of the red tape, the endless process, the multi-year application involving architects and experts and consultants in multiple city hall hearings," Eby said this morning.

The 300,000 figure that the premier is bandying about likely includes homes built via a program known as BC Builds, Thomas Davidoff, director of the University of British Columbia's Centre for Urban Economics and Real Estate, told BIV.

"They might also be giving themselves some credit for up-zoning, which makes more affordable housing than would exist otherwise," he said. "I'd give myself credit for that if I were them but I don't know if they are in that case."

He said he believes the NDP will be able to easily find demand from potential home owners for the kind of subsidized home-owning arrangement that they are touting.

"I don't think it's crazy to think that, on average, the province will probably break even," Davidoff said.

"I think the private sector would demand a bigger risk premium, very likely. So I think this is a good deal for borrowers, and, in that way, a bad deal for taxpayers. But 20 or 30 years from now, I wouldn't be at all surprised if the province actually winds up breaking even or making money."

Eby slammed his main nemesis in the current election campaign, the BC Conservatives, for not wanting to build affordable housing.

Davidoff said the BC Conservatives have two main policy planks for housing.

"One is atrocious and the other has a kernel of a good idea but is surrounded by some some less good ideas," he said.

The Conservatives' "atrocious" idea is to scuttle the province's law that up-zones large swathes of the province and forces municipalities to allow more density on sites that are currently restrictively zoned to only allow single-family dwellings, Davidoff said.

"The Conservatives are against that, which doesn't make any sense because they're a right-wing party, and they should say, 'Let the market do what it wants,'" he added. "It's pretty weird to have the left-wing party saying, 'Let's deregulate.' and the right-wing party saying, 'No. Let's regulate.'"

The Conservatives' yesterday floated a second main housing policy: exempting up to $3,000 per month of rent or mortgage interest costs from provincial income taxes.

The program would start with a $1,500-per-month exemption, and then be increased by $500 each year until it reaches the target amount in 2029. The party estimated that this would cost around $900 million in 2026, and eventually $3.5 billion annually.

"The other program they have that's sort of interesting is giving people money as a credit against their housing expense," Davidoff said.

He said the kernel of a good idea in the Conservatives' platform is that it gives poorer people money so they can afford homes. The problem with the Conservatives' policy is that it gives the vast majority of residents money, given that the threshold is so high and that households with incomes up to $250,000 are eligible, he said.

"The problem with their proposal is that low income households don't necessarily benefit," said Davidoff.

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Annual report 2023 - 2024 and new business plan published

The Adjudicator’s Office are pleased to announce the publication of its 2023 to 2024 annual report and new 3-year business plan for 2024 to 2027.

2023 to 2024 annual report and new business plan published

The Adjudicator’s Office are pleased to announce the publication of its 2023 to 2024 annual report. For the first time this also includes an in-depth report and set of recommendations on a specific theme: Applying Customer Circumstances to Decision Making.

We are also publishing our new three-year business plan and an updated Service Level Agreement ( SLA ) with HMRC and the Valuation Office Agency ( VOA ).

The Adjudicator Mike McMahon said: “I am delighted to be publishing my first annual report as Adjudicator and our new business plan today. Our role is to challenge all of our stakeholders to provide the best outcomes for their customers and the annual report is a key part of this.

“I am pleased that this annual report will see our first published in-depth insight report for HMRC into applying customer circumstances to decision making. I am keen that we become more transparent and publishing more information is part of that.”

The full set of documents that have been published on our site today are:

2023 to 2024 annual report : Providing a reflection of our performance during the period 1 April 2023 to 31 March 2024
Insight report : Applying Customer Circumstances to Decision Making. Our formal report using our insight and expertise to analyse specific themes and make recommendations to HMRC to improve services for customers.
Business plan : Confirming our objectives over the next three years from 1 April 2024 to 31 March 2027
Updated Service Level Agreement : We have updated our Service Level Agreement ( SLA ) with HMRC and VOA . The new SLA will come into effect from 26 September 2024.
Quality standards : For the first time we are publishing our quality standards, which underpin our work to make sure we provide our customers and stakeholders a quality service.

In addition, over the coming weeks we will be publishing our Service Standards and our first set of quarterly performance metrics.

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Swiggy Announces Plans for Landmark IPO with ₹10,000 Crore Issue The fresh issue and the OFS component will bring the company's IPO to INR 10,414 crore.

By Entrepreneur Staff Sep 27, 2024

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Food delivery platform Swiggy announced its plans to go public with its Initial Public Offering (IPO) in what looks to be one of the biggest listings in the current market debut boom in India and is proposed to be listed on BSE Limited and National Stock Exchange of India Limited (NSE).

The offering will consist of fresh issues of face value INR 1 each, aggregating to INR 3,750 crores, and an offer for sale (OFS) of up to 18,52,86,265 equity shares for the existing shareholders, according to the Draft Red Herring Prospectus (DRHP) filed by Swiggy with the market regulator Securities and Exchange Board of India (SEBI). The fresh issue and the OFS component will bring the company's IPO to INR 10,414 crore.

Accel India, Apoletto Asia, Alpha Wave Ventures, and Elevation Capital are among the existing corporate shareholders selling shares along with a few individual shareholders.

Swiggy's losses increased 8 per cent to INR 611 crore in the first quarter of FY25, compared to INR 564 crore a year ago. The company reported a total revenue of INR 11,600 crore as FY24, which is a 30 per cent year-on-year increase. The company has also upped its expenses to INR 3,908 crore, up by 27 per cent from the INR 3073 crore spent during the same period of the previous year.

Revenue from operations stood at INR 3,222.2 crores as of June 30, 2024, with the company's total income being INR 3310 crores and total borrowings amounting to INR 256.61 crores according to the DRHP.

In January 2022, Swiggy raised its last funds at a valuation of US$ 10.7 billion. The company's global investors such as Invesco and Baron Capital have since marked up its fair value at around US$ 15 billion.

Founded in 2014, the Bengaluru-based food delivery platform has been competing against market leader Zomato with both platforms betting big in the rising quick-commerce sectors and quickly expanding to lower-tiered cities.

Kotak Mahindra Capital, Citigroup Global Markets India, Jefferies India, Avendus Capital, J.P. Morgan India, BofA Securities, and ICICI Securities have been revealed as the Book Running Lead Managers (BRLMs) of the issue.

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Plan to demolish historic Spaghetti Warehouse building gets pushback

A Columbus developer's pitch to demolish the former Spaghetti Warehouse building on West Broad Street in anticipation of future development met a cool reception Tuesday.

The Robert Weiler Co. made a case to the city's Downtown Commission to tear down the building because it has become unsafe. After an hour-long discussion, the commission tabled the request, citing its policy against removing historic buildings without a clear redevelopment plan.

The Spaghetti Warehouse restaurant closed after the roof partially collapsed in March 2022. Last November, it reopened on South High Street Downtown , overlooking the Columbus Commons park.

Weiler floated plans in January to build a 15-story residential and retail tower on the site in a partnership with Doug Pak, the CEO of Spaghetti Warehouse chain, and the Kelley family of Columbus. The partnership acquired the property in February.

A month later, owners receive a second notice from the city that the building is unsafe. The insurance policy on the building has also been canceled, and the city attorney's office has asked that the building be removed, said Robert Weiler, chairman of The Robert Weiler Co.

Weiler said the partnership would "much much prefer to save and restore the former Spaghetti Warehouse building and would do so if it were economically feasible. Safety is the reason we are demolishing this building. ... If this building could be saved, or at least part of it, we would."

More: Columbus company plans to build 50 new homes north of West Broad Street in Franklinton

Weiler requested permission to temporarily replace the building with a gravel parking lot and remove a brick wall on the south end of the property, on West State Street. In the meantime, the partnership plans to prepare another development plan that it expects to present to the city by the end of the year.

"We have no desire to keep this as a parking lot," Weiler told the commission. "With the amount we've invested, a parking lot makes no sense."

Weiler said the partnership has been working with the Columbus architecture firm Moody Nolan to come up with a new plan that would focus on affordable housing but would be smaller than the 15-story plan, which Weiler said isn't economically feasible.

Weiler said the latest version is for a seven-story building with about 250 apartments and two floors of underground parking.

When asked how long before the building would replace a parking lot, Weiler said "all the partners want this to happen soon."

Commissioners noted that the commission rarely allows buildings, especially historic ones, to be demolished unless there's a clear plan to redevelop the site.

"Our guidelines are very specific," said commissioner Robert Loversidge. "We don't give a COA for demolition of a historic building in anticipation that somebody might someday do something."

Loversidge and others also questioned whether the building was beyond saving.

"We've seen no evidence that it's structurally unsound," said Loversidge, who recommended tabling the demolition request "until we see a definitive plan that we agree as the commission is better than the historical building that's there."

More: Office challenges prompt major Franklinton Gravity development to be listed for sale

Commissioners also questioned whether the building, or even part of it, could be restored and included in the redevelopment.

"You could do something very creative with that," noted one commissioner. "You could retain a portion of it. You could put modern infrastructure behind it and you could have the best of both worlds."

Weiler said partners will move forward with preparing new plans for the development but said he is confident the building can't be saved.

"I hope there's not a feeling already made up that we're going to have to save a portion of this building," he told commissioners. "As long as we're owners, that's not going to happen."

While the Spaghetti Warehouse building is not on any historic registry, the oldest part served as an ice house and dates to the 1890s.

"There's absolutely no question whatsoever that this building is historic," said Loversidge. "There is no question that this building is part of our city's history."

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Harris promises tax breaks, investments for U.S. manufacturers

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Democratic presidential nominee and U.S. Vice President Kamala Harris holds a campaign event in Pittsburgh

Reporting by Nandita Bose and Gabriella Borter; Additional reporting by Jim Oliphant; Editing by Scott Malone, Heather Timmons and Alistair Bell

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Thomson Reuters

Gabriella Borter is a reporter on the U.S. National Affairs team, covering cultural and political issues as well as breaking news. She has won two Front Page Awards from the Newswomen’s Club of New York - in 2020 for her beat reporting on healthcare workers during the COVID-19 pandemic, and in 2019 for her spot story on the firing of the police officer who killed Eric Garner. The latter was also a Deadline Club Awards finalist. She holds a B.A. in English from Yale University and joined Reuters in 2017.

NY Mayor Adams speaks to the press after he was charged with bribery and illegally soliciting a campaign contribution from a foreign national, in New York

Israel to continue ceasefire discussions for Lebanon, Netanyahu says

Israel will press on with discussions on ceasefire proposals for Lebanon in the days ahead, Prime Minister Benjamin Netanyahu said on Friday, and Washington warned that further escalation would make it harder for civilians on both sides to return home.

Slovakia's Prime Minister Robert Fico visits Handlova

Real Estate

Real estate market in Russia - statistics & facts

Residential real estate, office market in moscow, investment in real estate, key insights.

Detailed statistics

Annual mortgage loan interest rate in Russia 2016-2022

Average primary housing prices in Russia 2024, by major city

Investment in retail property in Russia 2006-2023

Editor’s Picks Current statistics on this topic

Mortgages & Financing

Residential Real Estate

Quarterly residential property prices in Russia 2000-2024, by market

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House-price-to-rent ratio in selected countries worldwide as of 1st quarter 2023

Countries with the highest house price growth in the world as of 2021-2022

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Real estate owners in selected countries worldwide 2024

Share of real estate owners in 56 countries & territories worldwide, as of February 2024

Premium Statistic Residential real estate sales value in Russia 2017-2023, with a forecast by 2028
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Premium Statistic Quarterly residential property prices in Russia 2000-2024, by market
Premium Statistic Average primary housing prices in Russia 2024, by major city
Basic Statistic Average secondary housing price in Russia 2024, by major city
Premium Statistic Housing price in the most expensive districts of Moscow 2024
Premium Statistic Apartment revenue of selected mass residential developers in Russia 2022
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Residential real estate sales value in Russia 2017-2023, with a forecast by 2028

Value of residential real estate transactions in Russia from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Share of housing stock owned by population in Russia 2015-2022

Share of housing stock owned by the population in Russia from 2015 to 2022

Per capita living space in Russia 2005-2023

Area of residential buildings per capita in Russia from 2005 to 2023 (in square meters)

Average square meter price of residential real estate in Russia from 1st quarter 2000 to 2nd quarter 2024, by market segment (in Russian rubles)

Average prices in the primary housing market of major Russian cities in June 2024 (in 1,000 Russian rubles per square meter)

Average secondary housing price in Russia 2024, by major city

Average price in the secondary housing market in major Russian cities in June 2024 (in 1,000 Russian rubles per square meter)

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Most expensive districts by residential housing price in Moscow, Russia in August 2024 (in Russian rubles per square meter)

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Leading apartment building developers in Russia 2024, by construction area

Largest apartment building developers in Russia as of July 1, 2024, by area of assets under construction (in 1,000 square meters)

Commercial real estate

Premium Statistic Office vacancy rate in Moscow 2007-2024
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Premium Statistic New office real estate offers in Moscow 2019-2024
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Premium Statistic Prime office rental prices in Moscow H1 2022-H1 2024
Premium Statistic Shopping center vacancy rate in Moscow 2010-2024
Premium Statistic Shopping center vacancy rate in Saint Petersburg 2016-2023
Premium Statistic Shopping center density in Russia H1 2024, by region
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Office vacancy rate in Moscow 2007-2024

Office real estate vacancy rate in Moscow, Russia, from 2007 to 2024

Take-up of office real estate in Moscow 2016-2024

Office real estate take-up in Moscow, Russia, from 2016 to 2024 (in 1,000 square meters)

New office real estate offers in Moscow 2019-2024

Area of new offers in the office real estate market in Moscow from 2019 to 2024 (in 1,000 square meters)

Coworking space rent in Moscow 2022, by district

Monthly rent for a workplace in coworking spaces in Moscow in August 2022, by major district (in Russian rubles)

Prime office rental prices in Moscow H1 2022-H1 2024

Average prime rent of office properties in Moscow from 1st half 2022 to 1st half 2024 (in Russian rubles per square meter per year)

Shopping center vacancy rate in Moscow 2010-2024

Vacancy rate in shopping centers in Moscow, Russia, from 2010 to 2024

Shopping center vacancy rate in Saint Petersburg 2016-2023

Vacancy rate in shopping centers in Saint Petersburg, Russia, from 2016 to 2023

Shopping center density in Russia H1 2024, by region

Density of shopping centers operating in Russia in 1st half 2024, by selected region (in square meters per thousand inhabitants)

Highest-earning commercial real estate rentiers in Russia 2023

Leading commercial real estate companies in Russia in 2023, by rental revenue (in million U.S. dollars)

Industrial real estate

Premium Statistic Rental rate of warehouses in Russia 2013-2023
Premium Statistic Share of take-up of warehouses in Moscow 2023, by industry
Premium Statistic Industrial warehouse vacancy rate in Russia 2021-2023, by major city
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Rental rate of warehouses in Russia 2013-2023

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Share of take-up of warehouses in Moscow 2023, by industry

Distribution of industrial warehousing take-up in Moscow, Russia, in 2023, by industry

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Number of tenants in industrial parks in Russia from 2013 to 2023

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Premium Statistic Commercial real estate investment share in Russia Q1 2023, by segment

Investment in warehouse property in Russia 2006-2023

Investment volume in warehouse real estate in Russia from 2006 to 2023 (in billion Russian rubles)

Investment in office property in Russia 2006-2023

Investment volume in office real estate in Russia from 2006 to 2023 (in billion Russian rubles)

Investment volume in retail real estate in Russia from 2006 to 2023 (in billion Russian rubles)

Commercial real estate investment in Russia 2009-2023

Investment in commercial real estate in Russia from 2009 to 1st quarter 2023 (in billion Russian rubles)

Commercial real estate investment share in Russia Q1 2023, by segment

Distribution of investment in the commercial real estate in Russia in 1st quarter 2023, by segment

Premium Statistic Mortgage loan interest rate in Russia monthly 2019-2024
Premium Statistic Value of mortgage loans in Russia 2015-2022
Premium Statistic Value of loans granted for real estate activities in Russia 2019-2023
Premium Statistic Value of extended housing loans granted in Russia 2018-2024
Premium Statistic Annual mortgage loan interest rate in Russia 2016-2022
Premium Statistic Leading Russian regions by mortgage loan volume 2024

Mortgage loan interest rate in Russia monthly 2019-2024

Average weighted mortgage loan interest rate in Russia from January 2019 to July 2024

Value of mortgage loans in Russia 2015-2022

Value of mortgage loans issued in Russia from 2015 to 2022 (in trillion Russian rubles)

Value of loans granted for real estate activities in Russia 2019-2023

Total value of loans granted in the real estate activities sector in Russia from 2019 to 2023 (in billion Russian rubles)

Value of extended housing loans granted in Russia 2018-2024

Monthly value of extended housing loans granted in Russia from January 2018 to August 2024 (in billion Russian rubles)

Average weighted mortgage loan interest rate in Russia from 2016 to 2022

Leading Russian regions by mortgage loan volume 2024

Leading regions by mortgage loan volume in Russia in August 2024 (in billion Russian rubles)

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2023 Real Estate Business Plan Template & Consultation. Now is the time to create certainty for yourself in 2023. And the only way that happens is by carving out time to complete your comprehensive 2023 business plan for real estate. Let us make it easy for you with our brand-new real estate business plan template and business plan consultation.
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