College Closed

LIM College's academic buildings will be closed for Labor Day on Mon. Sept. 2

LIM College

Luxury Brand Management, MBA

For students with exquisite taste in graduate education, the on-campus Master of Business Administration in Luxury Brand Management at LIM College is a 39-credit, STEM-designated program. Students graduate with the knowledge and skills to succeed in the luxury sector of the fashion industry.

*Starting in Fall 2025.

Request More Information

MBA Program Overview

Luxury goods span a wide range of categories, including high-end fashion apparel and accessories, fine jewelry, premium cosmetics, and more. Employers throughout the global luxury sector need skilled professionals who can lead the industry into the future.

Taught by industry professional faculty, LIM’s MBA degree program in Luxury Brand Management teaches you how to navigate the current digital landscape and utilize data-driven insights to inform the strategic decisions necessary for building and maintaining successful luxury brands.

Coursework features a blend of theoretical insights and practical applications through case studies, guest lectures, and real-world projects, with an emphasis on applied learning via hands-on activities and a capstone experience. Specializations in Consumer Analytics, Sustainability in Fashion, and Buying & Merchandising are offered, allowing you to tailor your education to your specific career goals and interests.

This program consists of 39 course credits and can be completed in two years.

Curriculum & Careers

The Luxury Brand Management curriculum takes a transdisciplinary approach, blending digital technology, luxury management, marketing, and branding. Sample courses include:

  • Luxury Brand Development and Analysis
  • Applications of Financial Metrics
  • Digital Marketing in the Fashion Industry
  • Technology for Consumer Analytics

Students in LIM’s Luxury Brand Management MBA program can also opt to complete our Career Success Track, which consists of an internship or career seminar course in three consecutive semesters ( additional tuition charge applies ).

Tailor your MBA program to your specific career goals and interests by choosing one of the following specializations:

Consumer Analytics Acquire the ability to develop data-driven insights into consumer behavior, preferences, and trends.

Sustainability in Fashion Learn about sustainable practices, ethical sourcing, and environmental impact as well as how to align luxury brands with continually evolving consumer values and regulatory standards.

Buying & Merchandising Focuses on skills in product selection, inventory management and market trend analysis that are crucial for optimizing product assortments, enhancing the consumer experience, and maximizing profitability.

This is a STEM-designated program. Graduate students on an F-1 visa who receive a STEM degree can apply for a 24-month extension of their post-completion OPT (Optional Practical Training) if they have a job/job offer from an E-Verify employer and meet the required criteria.*

Students in this program may apply to do CPT (Curricular Practical Training) starting in their first semester.**

*Final determination to approve or deny post-completion OPT and the 24-month extension is made by U.S. Citizenship and Immigration Services.

**Students must enroll in the Career Success Track to apply for CPT in their first semester (additional tuition charge applies).

Students in the MBA in Luxury Brand Management can complete an internship as part of their degree program.

The industry connections you establish through an internship can help take your fashion business career to new heights.

LIM graduate students have interned at leading luxury brands and companies, including:

  • Yves Saint Laurent
  • Giorgio Armani
  • Christian Louboutin
  • Oscar de la Renta
  • The Luxury Marketing Council

You can also opt to complete the Career Success Track, which consists of three internship courses across consecutive semesters that provide you with real-world experience to help attain your career goals ( additional tuition charge applies) .

Graduate Internships Career Success Track

This program’s focus on practical applications and best practices in the field of luxury brand management will prepare you to make a smooth transition into a range of roles.

Potential job titles for graduates with an MBA in Luxury Brand Management include, but are not limited to:

  • Brand Manager
  • Omnichannel Retail Strategist
  • Customer Experience Manager
  • Product Development Manager
  • E-Commerce Analyst
  • Management Analyst
  • Operations Research Analyst

Source: https://market.us/report/luxury-goods-market/

  Life After LIM

Why Study Luxury Brand Management at LIM

With a campus in the heart of New York City, LIM students are at the center of the fashion and business worlds and have an unparalleled immersive experience in the business of fashion and lifestyle.

The MBA in Luxury Brand Management focuses on industry trends and best practices, allowing students to understand the real-time challenges and opportunities in the luxury brand sector and meet evolving marketplace demands.

Young woman, gray overcoat standing in perfume store doorway

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, MBA students have insider access to top fashion business professionals and prominent companies, as well as our robust alumni network.

Working closely with our faculty of industry professionals, LIM students benefit from their knowledge and real-world experience, establishing important connections and positioning themselves for success.

Student Life & Support Services

With abundant opportunities for professional development, career counseling, networking, internships, and more, LIM graduate students have the resources they need to feel confident in their career advancement preparation.

At the same time, our students come together to form a tight-knit community. Through involvement in various organizations and extracurricular activities, students can share common interests and form lifelong connections.

Japneet Vij, MPS ‘17

Manager, Digital Strategy & Business Development, Ralph Lauren

Photo of Japneet Vij

Graduate Studies Faculty

Selfie of a man with glasses

Dr. Kenneth M. Kambara

Selfie of woman with glasses and purple hair

Patty Mitropoulos

photo of a Man wearing scarf

Dr. Burak Ayata

 Christopher Truhan

Christopher Truhan

John Simone

John Simone

Headshot of a woman wearing red

Robyn Reitano

Dr. Erin McKinstry

Headshot of a man in a suit

Dr. Guy Adamo

Dr. Ann Cunningham

Dr. Julie Patterson

Dr. Herbert Sherman

Bridget Lavery Palmieri

Camille Avent

Camille Avent

Bill Gaden

black and white selfie of a woman

Phyllis Shapiro

picture of a man in restaurant

La-Dana Jenkins

La-Dana Jenkins

Jeanine Polizzi

Woman

Andrea Reyes

Ellen Sills-Levy

Ellen Sills-Levy

Benjamin Czerwin headshot

Dr. Benjamin Czerwin

Tracy Kebatta

Eda Sanchez-Persampieri indoors, medium angle

Dr. Eda Sanchez-Persampieri

woman taking a selfie

Deborah Metts

Beryl Jackowitz Solomon

Photo of man against white backdrop

Dieago Miller

man smiling staring right at camera

Dr. Steve Cannella

Diana Robinson

Ilka jordan, morgan blount, o'neira brown, sonia chitsaz.

Lauren Johnson

Black and white photo of a woman

Dionne L. Boyd

Glenda Elie

Hope Freedman

students in classroom on campus, row desks

Learn more about some of LIM's other master’s degree programs in the business of fashion and lifestyle.

Maha in the city

Earn an MBA in Luxury Brand Management at LIM College

Take the next step in your fashion business career by earning an MBA degree in Luxury Brand Management at LIM College.

Northwestern Kellogg logo

The Experience

  • Career Impact
  • Global Opportunities
  • Inclusion + Belonging
  • History + Legacy
  • Convocation Ceremony

Academic Expertise

  • AI + Data Analytics
  • Family Business
  • Social Impact + Sustainability
  • Entrepreneurship

Degree Programs

  • Full-Time MBA
  • Executive MBA
  • Master in Management
  • Evening & Weekend MBA
  • Certificate Program for Undergraduates
  • Which Program is Right for Me?
  • Admissions Events
  • Academic Calendars

Executive Education

  • Online Programs
  • Programs for Individuals
  • Nonprofit Programs
  • Programs for Groups
  • The Kellogg Advantage
  • Contact Executive Education
  • Request a Brochure
  • Find a Program
  • Alumni Network
  • Career Journeys
  • Global Impact
  • Student Stories
  • Applying to Kellogg
  • Inclusion and Belonging

Publications and blogs

  • Kellogg Magazine
  • Kellogg Insight
  • See All News + Stories

Academics + Research

  • Faculty Directory
  • Institutes + Centers
  • Case Studies
  • Faculty Teaching Awards
  • Academic Departments
  • Research + Books
  • Faculty Recruiting
  • Evening + Weekend MBA
  • Deferred Enrollment
  • PhD / Doctoral
  • Undergraduate Certificate

Additional resources

  • Tuition + Financial Aid
  • Log into my account portal
  • Companies + Recruiters

Two Kellogg doctoral students engaging in conversation.

Interested in PhD study at Kellogg?

Learn more about our eight PhD programs, the student experience, and our admission and application process.

The time is right to explore your passion, gain clarity for your application, and pave the way for your PhD.

Questions? Get in touch.

phd brand management

University of Illinois

Organizational Behavior

Organizational Behavior is designed to prepare you for an academic and research career in the interdisciplinary study of individual and group behavior in organizations, intraorganizational structures and processes, and the relationship of organizations with their environments.

Foundational courses:

  • Foundations of organizational behavior
  • Macro organizational behavior
  • Micro organizational behavior

Methodology classes:

  • Statistics classes
  • Qualitive research methods

Disciplinary courses in:

Proseminars:

  • Organizational Behavior Speaker Series featuring globally renowned researchers
  • Teaching and professional development
  • Emily Block, University of Alberta
  • Teresa Cardador, University of Illinois Urbana-Champaign
  • Erik Dane, Washington University in St. Louis
  • Yuri Mishina, Imperial College London
  • Tim Pollock, University of Tennessee-Knoxville
  • Kevin Rockmann, George Mason University
  • Indian School of Business
  • Purdue University
  • Texas A&M University
  • Universidad Carlos III de Madrid
  • University of Manitoba

University of Illinois Campus

Areas of Faculty Research

  • Cognition in organizations
  • Collective intelligence
  • Computational social science
  • Corporate demography
  • Corporate governance
  • Decision-making
  • Emotional intelligence
  • Groups and teams Ideology
  • Industrial evolution
  • Institutional theory
  • Market emergence
  • Meaningful work
  • Negotiations
  • Organizational attention
  • Organizational change
  • Organizational evolution
  • Organizational identity
  • Organizational intelligence
  • Organizational names
  • Organizational practices
  • Product demography
  • Social evaluations
  • Social identity

Highlights of Faculty-Student Collaboration

  • Li, Y. & Khessina, O.M (in-press). Before birth: How provisional spaces shape the localized emergence of new organizational forms . Academy of Management Journal.
  • Kim, S., Lucas, B., & Goncalo, J. (2023). Low power warm-up effect: understanding the effect of power on creativity over time . Journal of Experimental Social Psychology 107: 104474.
  • Kim, S., Goncalo, J.A., & Rodas, M. (2023). The cost of freedom: Creative ideation boosts both feelings of autonomy and the fear of judgment . Journal of Experimental Social Psychology , 105: 104432.
  • Katz, J.H., Mann, T.C., Shen, X., Goncalo, J.A., Ferguson, M.J. (2022). Implicit impressions of creative people: Creativity evaluation in a stigmatized domain , Organizational Behavior and Human Decision Processes , 169: 104-116.
  • Katz, J., Herman, G., Johnson, M., & Loewenstein, J. (2021). Cultivating not gatekeeping: A key leadership role in the creative process . BMJ Leader , 5(1): 9-13.
  • Kim, J., & Loewenstein, J. (2021). Analogical encoding fosters ethical decision making because improved knowledge of ethical principles increases moral awareness . Journal of Business Ethics , 172: 307–324.
  • Cheng, J., Love, E., & Chhillar, D. (2020). National innovation ecosystems in the G-20 countries: Institutions, knowledge infrastructure, and firm capabilities . In Knowledge Infrastructure, and Firm Capabilities .
  • Goncalo, J.A., & Katz, J.H. (2020). Your soul spills out: The Creative act feels self-disclosing . Personality and Social Psychology Bulletin , 46(5): 679-692
  • Love, E., Lim, J., & Bednar, M. (2017). The face of the firm: The influence of CEOs on corporate reputation . Academy of Management Journal , 60(4): 1462-1481.

Recent Publication Outlets

  • Academy of Management Annals
  • Academy of Management Journal
  • Academy of Management Perspectives
  • Administrative Science Quarterly
  • Journal of Business Ethics
  • Journal of Experimental Social Psychology
  • Journal of Personality and Social Psychology
  • Organizational Behavior and Human Decision Processes
  • Personality and Social Psychology Bulletin
  • Strategic Management Journal
  • Strategy Science

Faculty Editorial Boards

  • Academy of Management Discoveries
  • Academy of Management Review
  • Journal of Organizational Design
  • Organization Science
  • Research in Organizational Behavior
  • Strategic Organization 
  • Social Cognition

Recent Faculty Awards & Leadership Positions

phd brand management

Willie Ocasio

  • OMT Distinguished Scholar Award, Academy of Management, 2023
  • Director of Illinois Strategic Organization Initiative (ISOI), Gies College of Business

phd brand management

  • SAGE Emerging Scholar Award, Society for Personality and Social Psychology , 2022

phd brand management

Michael Bednar

  • Named one of the top 50 undergraduate professors by Poets and Quants , 2021
  • Academic Director of Experiential Learning, Gies College of Business

phd brand management

Olga Khessina

  • Director of Graduate Studies, BA Ph.D. Program, Gies College of Business

Matt Kraatz

Matt Kraatz

  • Associate Editor of Strategic Organization

phd brand management

Denise Lewin Loyd

  • Associate Dean for Equity, Gies College of Business

Jack Goncalo

Jack Goncalo

  • Editor of Research in Organizational Behavior

Hear from PhD students and alumni

Michelle Checketts

"The thing I most enjoy about the PhD program at Gies is working with excellent faculty. They have afforded me the freedom to explore topics I find interesting while offering insightful feedback and support to develop ideas into successful research projects."

Michelle Checketts, Current PhD Student

Ying Li BADM PhD

"The Business Administration PhD program at Gies deeply shaped my academic tastes, fundamentally transformed my way of thinking, and offered me a complete toolkit to become an independent researcher. The faculty members treat students as future colleagues and would never hesitate to provide any kind of support."

Ying Li, PhD ’22 Assistant Professor, Universidad Carlos III de Madrid / Hong Kong University of Science and Technology

phd brand management

University of Bridgeport Home

What to Expect in Your First Semester of Graduate School

Transitioning to graduate school is an exciting milestone, but it can also feel a bit overwhelming. Especially during the first semester of graduate school! That’s when you’ll face new challenges , adapt to different expectations, and discover new growth opportunities.

Knowing what to expect in graduate school can help ease the transition and set you up for success!

What are the courses like?

The transition to graduate school isn’t a small step up from undergrad—it’s more of a leap of faith. The courses are more specialized, diving deep into specific topics within your field. You’ll be expected to master complex concepts and apply them in new ways.

Then there’s the reading. You’ll have a lot of it. We’re talking research articles, case studies, and textbooks, all requiring more than just a quick skim. You’ll need to analyze, critique, and engage with the material on a much deeper level.

So, how do you manage this heavy workload? It’s all about developing compelling reading and retention strategies. Try annotating your texts, summarizing key points, and time-blocking study sessions. Establishing habits early will help you keep up with the demands and stay on your game. If you already did that in your undergrad classes, you may have a leg up on your classmates who didn’t.

Independent learning

In your transition to graduate school, you’re expected to take the reins on your learning. It isn’t like undergrad, where you might have had more guided instruction. Now, it’s all about being proactive. You’ll need to set academic goals, stick to a study schedule, and be disciplined.

Critical thinking is another essential skill you’ll be honing. You won’t just be absorbing information—you’ll be analyzing it, questioning, and developing your insights. This isn’t just important for your coursework but also for your research and future career.

Here is a tip to help you hone your critical thinking skills. Don’t take things at face value. Ask yourself questions like, “What’s the bigger picture?” or “How does this theory apply in real life?” The more you challenge yourself, the stronger your analytical skills will become.

Class structure

Graduate classes often have a different structure from undergrad. Instead of large lectures, you might find yourself in smaller, seminar-style courses. Classes that are more discussion-based, where active participation isn’t just encouraged—it’s expected.

In these seminars, you won’t just be listening and taking notes. You’ll contribute to the conversation, present ideas, and engage with classmates. This helps you develop those crucial presentation and communication skills for both your academic and professional success.

To make the most of your experience, come to class prepared. Do the reading, think about what you want to say, and don’t be afraid to speak up. If you’re nervous, remember that everyone’s in the same boat, and your contributions are valuable.

Start your journey today in one of our many  graduate school programs  by applying to University of Bridgeport!

Building relationships.

One of the best things about graduate school is the opportunity to build close relationships with your professors. In undergrad, you might have felt like just another face. But in graduate school, you’ll have more one-on-one interactions with faculty, which can be incredibly beneficial.

These relationships can provide mentorship, guidance, and even networking opportunities. Your professors can help you navigate your research interests, offer advice on your career path, and connect you with opportunities in your field.

To build these relationships, make an effort to engage with your professors outside of class. Attend office hours, ask for feedback on your work, and show genuine interest in research. Building rapport with your professors can also lead to opportunities like research assistantships, collaborations, and strong letters of recommendation.

Time management

Time management is crucial in graduate school, especially in your first semester. Balancing coursework, research, and possibly an assistantship can be challenging. But with good time management, you can stay organized and reduce stress.

Start by creating a schedule that includes all your commitments—classes, study time, research, and any assistantship duties. Prioritize your tasks and break down larger projects into smaller, manageable steps. Consider using tools like planners, digital calendars, or productivity apps to keep everything on track.

And don’t forget to make time for yourself. Graduate school is demanding, so it’s essential to maintain a healthy work-life balance. Schedule time for relaxation, exercise, and social activities. Taking care of your well-being is as important as hitting those academic milestones.

Use campus resources

Graduate school includes a wealth of resources designed to help you succeed, so take advantage of them. Your campus library and research facilities are treasure troves of academic journals, databases, and research tools you’ll need for your coursework and projects.

Don’t hesitate to explore graduate resources . They’re there to make your academic life easier.

In addition to academic resources, universities typically offer various support services , like academic advising , writing centers, and mental health counseling. Whether you need help with a challenging course, guidance on your academic path, or support managing the stress of grad school, these services are there to help. Don’t be afraid to reach out.

Managing finances

Managing finances is another critical part of grad school. Knowing your funding options and budgeting effectively can make your life much easier. Many graduate programs offer scholarships, grants, and assistantships, so explore all available opportunities. Apply early to secure funding, and don’t overlook assistantships—they can provide both financial support and valuable experience.

Budgeting is key. Create a budget that covers tuition, living expenses, and other costs, and stick to it. Look for ways to cut expenses, like sharing housing with other students or taking advantage of student discounts. Sound financial management will help you avoid unnecessary debt and keep your focus on your studies.

Finding your way at University of Bridgeport

Your first semester of graduate school is a big step, but you can navigate it successfully with the proper preparation and mindset. Embrace the challenge, take control of your learning, and maximize the resources and opportunities around you.

Take a proactive approach—you’ll be well on your way to achieving your academic and professional goals. And remember, while graduate school is challenging, it’s also an incredible opportunity for growth.

Ready to deepen your academic journey? Discover how University of Bridgeport’s graduate programs can help you achieve your goals. With a wide range of specialized master’s and doctoral degrees , UB offers the perfect environment to challenge yourself, grow your expertise, and advance your career.

Apply today to become a Purple Knight graduate student!

RIT offers new master’s degrees in chemical engineering, biomedical engineering, and project management

Courses designed to give credit for prior related education and allows remote learning.

a student in a white lab coat uses a microscope to look at cells in a lab.

Scott Hamilton/RIT Photography

RIT has added three new master’s degrees to its portfolio: chemical engineering, biomedical engineering, and project management. Students pursuing graduate degrees are able to combine advanced coursework with hands-on opportunities in laboratories alongside faculty-researchers.

RIT is offering three new master’s degrees designed to meet industry needs.

Chemical engineering and biomedical engineering programs in the Kate Gleason College of Engineering will include new master’s degrees as part of the engineering portfolio this year to meet demands in increasing renewable energies, personalized healthcare technologies, and diagnostic system improvements.

National trends indicate a growing need for graduates with the combined skills in engineering and in the chemical and biological sciences, engineering processes, and ‘smart’ technologies.

The graduate programs will have a mix of students from the established undergraduate programs, as well as new-to-RIT students from regional, national, and international chemical engineering programs seeking advanced degrees. With the flexibility of the degree program, the department also is seeing interest and enrollments from students from other science disciplines such as physics , said Patricia Taboada-Serrano , Graduate Programs Director.

“This will be achieved through a bridge program designed to provide the appropriate engineering background required for successful completion of an advanced degree in chemical engineering,” she said.

A dozen students have been accepted for the new program and will begin chemical engineering courses this fall. There are also eight BS/MS students enrolled in the program who are completing undergraduate work.

There will be several emphasis areas: chemical and mechanical engineering applications; microelectronic focus on semiconductors, photovoltaics, microfabrication; microsystems and quantum level systems; materials science; and advanced mathematics and simulation.

“The strength of our program is the design of its curriculum, as we are able to provide depth in content and advanced skills in one year of studies in the case of full-time students,” said Taboada-Serrano, associate professor of chemical engineering. “The timeline of the completion of the graduate degree enables our MS graduates to rejoin the workforce quickly if they delayed or interrupted careers to obtain a graduate degree. The compactness of our curriculum also enables working professionals to pursue our MS degree and complete it in two to three years.”

Similar to chemical engineering, the biomedical engineering program has grown substantially since it began 10 years ago. Today, 15 students in biomedical engineering (BME) are being integrated into graduate study through the BS/MS options. There are five new students in the stand alone master's program . It is a one-year, course-based program that features a Capstone design sequence.

Biomedical engineers combine knowledge of engineering with biology, anatomy, and physiology to create devices and systems to address the need for sophisticated diagnostic and therapeutic equipment and solutions.

In addition to the advanced engineering degrees, 10 RIT students this semester are the first to enroll in classes for a project management master’s degree .

The 30-credit degree is approved for both in-person and online delivery.

Project management is a process for managing the successful execution of new initiatives within an organization for the sake of expanding the breadth of capabilities, services, and products offered.

“You can use this discipline in almost any field,” said Peter Boyd , senior lecturer and graduate programs director for RIT’s School of Individualized Study , which is overseeing the program. “It’s akin to software engineering in that you could work in numerous industries, from IT to construction to aviation or health care.”

“Project management is a growing discipline. There’s a growing demand in a wide range of industries,” Boyd said.

A  RITx MicroMasters in Project Management, offered by SOIS on the edX.org platform, is an additional pathway into the program that allows students to earn RIT course credit at a reduced cost, that can be applied toward the requirements for the MS in project management. 

RIT’s master’s degree in project management differs from others across the country because he said RIT developed a curriculum “that is responsive to a wide range of student academic and professional needs, employs non-traditional teaching models that place a greater emphasis on project-based learning, and similar active learning experiences.” RIT’s degree also promotes strong student/faculty mentor-mentee relationships and brings project management to industries that would benefit from it but have otherwise not traditionally embraced the discipline.

The degree program allows students to customize their courses for their degrees, providing a natural path of interdisciplinary study. This allows students the ability to better specialize to their specific interests, giving them a competitive edge in their field of interest and making them more valuable to an employer.

Of the 10 courses required to earn the MS degree, four are elective, so students may use advanced certificates or other courses already offered at RIT. The remaining six classes focus on the core topics of the project management discipline and align with the standards set by the Project Management Institute, the governing body for the field.  

One of those students is Dana Harp, who is taking the classes online from her home in Lewes, Del. She does clinical research remotely for Pfizer.

She received her edX project management MicroMasters in 2020 and transferred those credits toward a project management advanced certificate with RIT in 2021. She took a couple of years off from education and was pleasantly surprised when she learned RIT now offers a master’s in project management.

“I was always interested in getting my master’s degree,” Harp said. “My company has a great program to reimburse for education, so I have the opportunity to continue learning without having to pay for it all myself. And it will definitely open up more opportunities for promotion by having that degree. It will give me a leg up for the trajectory I want to be on. This is going to help me moving forward.”

Harp hopes to receive her master’s degree in the spring or next fall, and she’s excited to be one of the first students receiving the RIT degree.

“I’m lucky all of my earlier classes transferred over, and it’s really cool to see that some of the professors I’ve had in previous classes are teaching in this program as well,” she said. “I think it’s going to be really fun.”

Recommended News

August 30, 2024

Dean Jacqueline Mozrall, along with other RIT and community leaders ring the opening bell, awash with biodegradable confetti, to signify the official opening of the college’s expansion.

Saunders College of Business unveils upgraded Max Lowenthal Hall with ‘Opening Bell’ ceremony

Designed by LaBella Associates, this $25 million expansion almost doubles the size of RIT’s business college, adding more than 35,000 square feet of renovated classrooms, applied research and case analysis labs, a state-of-the-art auditorium and café, and more.

August 29, 2024

Stephen Hammer and Andel Koester explains a robotic arm used for textile recycling.

RIT aids in global climate solution initiatives

The Exchange plans to build a 400,000-square-foot campus on Governors Island, in the West River, next to the Statue of Liberty. One of the new facilities will be a state-of-the-art building with a serpentine roof that resembles a roller coaster with a solar canopy.

a crowd of people sit and listen to speakers outside Max Lowenthal Hall.

RIT unveils $25 million business school expansion   

WHAM-TV features the grand opening of the Saunders College of Business expansion.

an intricately painted teacup and resting plate.

RIT Press publishes new title in its Arts and Crafts Movement series

Women, Enterprise, Craft: Chicago’s Atlan Ceramic Art Club , 1893–1923, written by Sharon S. Darling, revisits the Atlan Ceramic Art Club, one of the leading studios of hand-painted china, or “china painting,” in the Midwest. The publication is part of the RIT Press Arts and Crafts Movement Series.

Asking the better questions that unlock new answers to the working world's most complex issues. UK

Trending topics

AI insights

Sustainability in business

EY Center of Board Matters

Technology leaders' agenda

EY podcasts

EY webcasts

EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.

EY.ai - A unifying platform

Strategy, transaction and transformation consulting

Technology transformation

Tax function operations

Climate change and sustainability services

EY Ecosystems

EY Nexus: business transformation platform

Discover how EY insights and services are helping to reframe the future of your industry.

Case studies

How Microsoft built a new mobility model for cross-border talent

13 May 2024 EY Global

Private equity

How GenAI is empowering talent at a PE-backed consumer brand

08 May 2024 EY Global

Strategy and Transactions

How carve-outs positioned an automotive giant for future growth

11 Apr 2024 EY Global

We bring together extraordinary people, like you, to build a better working world.

Experienced careers

Student careers

Technology careers

Belonging at EY

EY-Parthenon careers

At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.

Press release

Scotland forecast revised upwards with GDP highest since pandemic

14 Aug 2024 EY UK

Two consecutive years of growth in new car registrations

05 Aug 2024 James White

UK economy had a strong start to 2024 with more GDP growth to come

23 Jul 2024 Rob Joyce

No results have been found

Recent Searches

phd brand management

How can you adapt your IPO strategy in a dynamic market?

The EY Global IPO Trends Q2 2024 covers the news and insights on the global, area and regional IPO markets for the first half of 2024. Learn more.

phd brand management

How can the moments that threaten your transformation define its success?

Leaders that put humans at the center to navigate turning points are 12 times more likely to significantly improve transformation performance. Learn More.

phd brand management

Artificial Intelligence

EY.ai - a unifying platform

Select your location

Start your career    |    Schools    |    Undergraduates    |    Graduates   |    EY in Northern Ireland    |    How to apply   |    Events    |    FAQs    |    Virtual Experience   |    Join our Talent Community

Graduate programmes.

If you’ve graduated from university or will do soon, the opportunities here are endless.

  • Link Copied

2025 Applications are open

Search and apply for available programmes below. unless stated, applications will close when filled so we encourage you to apply early to avoid any disappointment., your journey begins.

Woman wearing augmented reality glasses using smartphone

Build better solutions

We’re a global business with all the resources in place to make your career with us a true success story. Our scale, teams and technology are at your disposal – and you'll get to work on projects which positively impact our clients, communities and society.

Join a supportive team

Once you join, you’ll become part of the EY graduate community. You’ll have a buddy who’ll be your first point of call for practical help and guidance. We also provide coaching, so you always have access to impartial advice, opportunities and ongoing support.

Become a future leader

You'll receive dedicated, structured training, a careers counsellor and access to innovative technology. Plus, your EY experience doesn't stop when you've completed the programme. We'll continue to support you on your path to progression.

Graduate opportunities

Unleash your potential as one of our future leaders. Explore our programmes below.

Make problem-solving your day job and build financial trust. Forget endless number crunching – you’ll be working with clients, reviewing strategy, assessing risk, forecasting growth and more. Innovation is the driving force behind our work in Assurance. Embark on one of our programmes and we’ll teach you to harness new skills fit for the modern digital world.

Explore programmes

Realise business transformation through the power of people, technology and innovation. Deliver on your ambitions to progress through a wide-reaching career with real impact. From aiding clients in reducing their carbon footprint and enabling major technology brands, to reinvesting in AI that provides access to critical healthcare .

Make client transformation your forte. help businesses to compete in a fast-moving global market. with the support of our supportive, innovative-thinking professionals, you’ll advise clients both locally and globally. whether they’re buying other businesses, selling parts of theirs, merging with another or transforming themselves to be more competitive., support millions of lives, the communities around you, and our entire society. taxes collected by governments are used for essential societal investments. like welfare and social services, schools and universities, transport systems, and initiatives to create a cleaner, greener planet. tax underpins the country’s essential infrastructure., key dates and information, we're delighted that you're considering making an application to one of our opportunities. below is some information that will help., applications to our 2025 opportunities are open and will close when filled, so we encourage you to submit your application early to avoid any disappointment., keep checking the email address you used to make your application as we'll be sending you guidance on next steps. if you progress through the process, you'll be sent deadlines to complete any assessments so it's important you're doing this in good time, especially as our ey experience days will begin from friday 1 november 2024., if you've applied for a programme which requires a final interview as part of the  application process , this will take place after monday 11 november 2024., if you'd like to meet some of our recruitment team or current students to find out more about life at ey, visit our  events page  and join us at an upcoming event., we wish you the best in your application .

Chat to us online

Speak to EY people who are currently on our student programmes, and our recruiters. Hear their insights, advice and experiences.

Person sitting in front of computer and talking virtually

Removing barriers

We’re proud of our heritage on driving diversity and social mobility across the professional services industry, and in 2016, we removed the requirement to have minimum ucas points or a degree classification to make an application to ey. we are passionate about giving candidates a fair and consistent recruitment process and are proud of our long-standing partnership with  rare  who help us assess applications using contextual recruitment. and, whilst some academic qualifications will still be considered (check programme pages for more information), it’s no longer a barrier. we also firmly believe that every candidate should have the opportunity to demonstrate their potential in our selection process which is why we use our leading  ey strengths framework  that focuses on your individual strengths..

Adjustments

All candidates should be given the opportunity to be their best selves throughout the process. We have adjustments in place to make all individual applications accessible.

Do you have questions about applying to and working at EY? From choosing a programme to visa requirements, technical help to joining, you're likely to find the answers here.

Applications are open

Applications to our 2025 opportunities are open.

Search and apply for available programmes below. Unless stated, applications will close when filled so we encourage you to apply early to avoid any disappointment.

Start your career

  • Undergraduates
  • How to apply

 EY people sitting in a booth and chatting

  • Legal and privacy
  • Modern slavery statement
  • Connect with us
  • Our locations
  • Open Facebook profile
  • Open X profile
  • Open LinkedIn profile
  • Open Youtube profile

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

The New Silicon Valley: South Florida Vying For A Name-Brand College To Feed The Financial Industry

  • Share to Facebook
  • Share to Twitter
  • Share to Linkedin

Vanderbilt University hopes to build a graduate campus in South Florida

In the mid-20th century, the state of Florida was a frontier of possibility, drawing investors, developers, real estate tycoons, and businesses to invest in its untapped resources. As the state has undergone changes and found itself embroiled in political battles, that sense of excitement and possibility has waxed and waned. Yet recent economic booms and an influx of wealthy Northeasterners have sparked a Renaissance in the state—and nowhere is this more pronounced than in the city of West Palm Beach.

But whether this new wave of growth can be sustained will critically depend upon higher education.

While Palm Beach has been a haven for billionaires and business moguls since the Gilded Age, the area historically served as a site for second homes and reprieve from the bustle of life in larger East Coast cities, made possible by the construction of the railroad. However, over the last five years, an influx of wealth and investment has transformed the city’s landscape, garnering the title “Wall Street South.” While this expansion of the finance industry extends along the southeast coast of Florida from Palm Beach to Miami, investment banking has centered in the Miami area and asset management has flourished primarily in West Palm Beach. Of the $39 million of wealth that has migrated to Florida since the onset of the pandemic, one-third has gone to Palm Beach County alone. Hedge funds, private equity firms, and venture capitalists including Goldman Sachs, Virtu Financial, Citadel, and Colony Capital have been drawn to the area by the favorable tax environment, quality of life, and strategic location.

Despite attracting these financial giants and establishing itself as a key player in the finance industry, the city of West Palm Beach lacks perhaps the most critical asset to sustain its momentum: a name-brand feeder college.

“South Florida has always been attractive because of its sunny weather, beaches and tax advantages with no state income tax—but people perceived it as a destination to visit, not somewhere to live and do business. During COVID, our lifestyle attracted higher profile residents and corporations that have fueled the area’s growth into a real metropolitan city with an incredible restaurant scene, arts, and culture,” says Dina Goldentayer , the #1 real estate agent at Douglas Elliman Real Estate. “If South Florida continues to grow at this pace, we will need more great schools to sustain the demand.”

While the financial industry’s growth in West Palm Beach mirrors the expansion of tech centers such as Silicon Valley, the North Carolina Research Triangle, and Route 128, the success of all of these hubs was largely contingent upon their relationship to high-caliber academic institutions—Stanford, Duke/UNC, and MIT/Harvard, respectively. The Palm Beach area is home to respected institutions like Florida Atlantic University, but none of its nearby colleges possess the national clout or specialized programs required to consistently produce the high-caliber graduates that the financial sector demands, particularly as name-brand degrees are of increasingly high value to hiring managers at hedge funds and wealth management firms.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024.

Recognizing this gap, local leaders and finance executives are increasingly advocating for the development or attraction of a top-tier university that can support West Palm Beach’s ambitions—and Vanderbilt University appears to be answering the call.

The Nashville-based university is currently in talks with state officials about establishing a $520 million campus on a Palm Beach property that was previously scouted by the University of Florida for a similar purpose. The satellite campus would not only provide a steady pipeline of skilled graduates— offering limited degree programs in business, artificial intelligence, and data science —but also serve as a research hub, generating new ideas and innovations that could help to solidify the city’s reputation as a financial powerhouse. Additionally, Vanderbilt’s global reputation will raise the profile of the South Florida area as a financial hub—the Owen Business School is ranked #20 in the U.S. News and World Report ’s global rankings. Set for an ambitious launch date in the fall of 2026, Vanderbilt in Palm Beach would comprise 300,000 square feet of campus space for approximately 1,000 students and 100 faculty members.

The potential establishment of a Vanderbilt campus in South Florida has two major implications for students and the broader landscape of higher education. First, for students interested in finance, South Florida is emerging as a compelling new destination both for study and entry into the finance industry. Traditionally, those aiming for careers in finance have set their sights on California's Silicon Valley or the financial corridors of the Northeast. But with West Palm Beach’s rapid growth, this region is becoming a key player that students should watch—particularly as the finance industry offers graduates high-paying entry-level positions. The average salary in the Palm Beach financial sector is roughly $80,000 .

Danny Hertzberg , a Licensed Sales Associate with The Jills Zeder Group—the #1 Large Team in the nation according to The Wall Street Journal —notes that a Vanderbilt campus should attract students who are not only looking for a stellar education, but also a city that offers long-term possibilities for future industry leaders. “Young professionals should know that South Florida is buzzing with opportunities in industries like finance, tech, and hospitality,” says Hertzberg. “It’s a place where you can find a dynamic social scene, a supportive business environment, and a work-life balance that’s hard to beat.”

Vanderbilt’s satellite location also signals the increasing expansion of name-brand universities with large endowments. As small, under-funded liberal arts colleges struggle to stay afloat, the demand for degrees from prestigious institutions has only increased—and with Ivy League admissions rates plummeting, second-tier schools such as Vanderbilt, Emory, and NYU have become elite and selective institutions in their own right. Lucrative local economies with fertile professional opportunities may push these schools to leverage their large endowments to expand their influence—whether through satellite campuses, partnerships, or increased offerings of flexible and hybrid graduate degree options.

The success of tech hubs in California and the Northeast shows that a strong relationship between industry and academia is crucial. West Palm Beach has the resources, the ambition, and the opportunity to follow suit. The next step is ensuring that it also has the academic infrastructure to support and sustain its growth, paving the way for a new era in which the city is not just a playground for the wealthy but a thriving center of financial innovation and industry.

Christopher Rim

  • Editorial Standards
  • Reprints & Permissions

Language selection

Wxt language switcher.

  • Français fr

Coming into force of the Marine Safety Management System Regulations (SOR/2024-133) - SSB No.: 20/2024

From: Transport Canada

RDIMS No .: 20414736 Date (Y-M-D) : 2024-08-27

This bulletin outlines the new Marine Safety Management System Regulations (the Regulations), which were published in the Canada Gazette,  Part II and   entered into force on July 3, 2024 .

A guide on how to comply with the requirements of the Regulations was also published on July 3, 2024, TP15566 - Guide for Canadian Vessels' Operators for Compliance with the Marine Safety Management System Regulations .

The Regulations apply to:

  • class 1, 2, 3, 4, and 5 vessels and their shore-based and onboard operations, as described in section 1.1 of the Regulations , and section 1.3 of TP15566; and
  • foreign vessels to which Chapter IX of the International Convention for the Safety of Life at Sea (SOLAS) applies, that are operating in Canadian waters.

The Regulations do not apply to:

  • vessels subject to the Fishing Vessel Safety Regulations ;
  • vessels that do not have mechanical means of propulsion and do not carry persons, dangerous chemicals in bulk or oil in bulk on board;
  • human-powered vessels;
  • vessels subject to the Special-purpose Vessels Regulations;  or
  • pleasure craft.

The Regulations replace the previous Safety Management Regulations  (SOR/98-348) .

The Regulations expand safety management system requirements to apply to most Canadian vessels. The certification and oversight processes for vessels depend on their class, taking into consideration their size and type of operation.

Canadian vessels on international voyages and foreign vessels operating in Canadian waters, subject to Chapter IX of SOLAS, continue to be required to develop a safety management system in compliance with the requirements of the International Safety Management Code.

What you need to know

  • The Regulations repeal and replace the Safety Management Regulations  (SOR/98-348).
  • The Regulations expand safety management system requirements to most Canadian vessels (approximately 16,000).
  • The Authorized Representative of a Canadian vessel must identify a Ship Manager responsible for developing and implementing a safety management system for their vessel.
  • Canadian vessels subject to the Regulations are grouped into 5 Classes, with different compliance requirements based on their size and type of operation.
  • There are phase-in periods for when the different classes/types of vessels must comply with the Regulations. Additional details on the phase-in process can be found in TP15566 .
  • Ship Managers of Class 1 vessels must continue to maintain their Safety Management Certifications in accordance with the International Safety Management Code.
  • Vessels of Class 2, 3 and 4 are required to obtain certification according to the phase-in provisions stated in the Regulations.
  • Delegated vessels will obtain their certification from their designated Recognized Organization.
  • Non-delegated vessels will obtain their certification from Transport Canada.

1. Ship Manager 2. International Safety Management (ISM) CodeArctic waters 3. Guide for Canadian Vessels' Operators for Compliance with the Marine Safety Management System Regulations (TP 15566)

Questions concerning this Bulletin should be addressed to:

Transport Canada Marine Safety and Security Tower C, Place de Ville 330 Sparks Street, 11 th Floor Ottawa, Ontario K1A 0N8

Contact us at: Email: [email protected] or Telephone: 1-855-859-3123 (Toll Free).

phd brand management

Coming into force of the Marine Safety Management System Regulations (SOR/2024-133) - SSB No.: 20/2024 (PDF, 297 KB)

Report a problem with this page

Pitt Business - Joseph M. Katz Graduate School of Business and College of Business Administration

Undergraduate

Faculty & research, aacsb accreditation, cliftonstrengths.

Overview Accounting Business Information Systems Finance Global Management Human Resources Management Marketing Supply Chain Management

Student Career Development

Career development conferences, mentoring match, professional academies, tafel internship program, career development resources, recruiter career services, alumni career services, study abroad, international programs, study abroad resources, international blog, ambassadors program, student life, residential life, student organizations, pitt business outside the classroom, take a virtual tour of pitt business, prospective freshmen, transfer students, current pitt students, international students, diversity students, tuition and financial aid, advanced placement credit, student ambassadors, visit pitt business, strategic roadmap, stats & rankings, board of visitors, equity, diversity, and inclusion, student life & organizations our campus, life in pittsburgh, media inquiries, social media, information technology, staff directory, wellness and safety resource hub, info by program, joint & dual degree requirements, interact with us, attend an event, visit campus, tuition & aid, start your application, admitted students, executive mba, master of pharmacy business administration, executive dba, micro-credentials application, graduate certificate in business analytics application, stats & rankings, request transcripts, refer students, regional representatives, get involved, boards & councils, student scholarships, continue your education, pitt business magazine, alumni newsletter, faculty by area, business analytics & operations, information systems & technology management, marketing & business economics, organizations & entrepreneurship, david berg center for ethics and leadership, center for branding, center for executive education, center for healthcare management, center for integrated learning, center for supply chain management, business of humanity project, center for sustainable business, katz international center for conflict resolution, job placements, info systems & tech management, org behavior & hr management, strategic management, alumni testimonials, executive mba in healthcare, healthcare leadership and business fundamentals, doctor of business administration.

DBA Course of Study

DBA Frequently Asked Questions

Academic Calendar

Academic courses, real-world learning, career management, global learning, you belong at katz, signature mba, part-time mba, accelerated mba, joint degree mba, dual degree mba/ms, mba with business analytics, master of science, business analytics, management information systems, marketing science, supply chain management, supply chain management and industrial engineering, credentials, micro-credentials, graduate certificates, international applicant admission and faq, pitt2pittbusiness, the center for branding, cutting-edge branding research, faculty, education, and partnerships, centers and initiatives, research and education, programs and workshops.

  • Center for Branding Grants and Other Outreach

Partner With Us

Your brand is your most valuable asset.

The Center for Branding at Pitt Business is dedicated to being a world leader in the study of branding and digital marketing. The center aims to provide cutting-edge research insights to industry partners, while developing a deep talent pool of marketing professionals who excel in digital marketing.

Latest News from the Center for Branding:

Pitt Business Center for Branding Conference Provides Collaboration for Generative AI in Business 

Pitt Business Center for Branding Conference Provides Collaboration for Generative AI in Business 

More than 110 University of Pittsburgh students, faculty, and staff, along with business executives, startup founders, and technology professionals from Pittsburgh and surrounding areas attended the Demystifying the Role of Generative AI in Business...

Inside the New Playbook: April 1 Panel On Brand Partnerships for Athletes

Inside the New Playbook: April 1 Panel On Brand Partnerships for Athletes

Join experts in marketing, sports and business who will discuss “Branding and Brand Partnerships for Athletes: A New Initiative in the Era of Name, Image and Likeness Legislation” on Friday, April 1. Recent changes in legislation have allowed student-athletes to...

Learn more about the Center for Branding

Group of people walking at the David L. Lawrence Convention Center

The Center for Branding  is committed to engaging in cutting-edge research, educating business leaders, partnering with industry, and collaborating with other academic partners both inside and outside of business schools, at the University of Pittsburgh and beyond.

center for branding

The center provides innovative programs and workshops to educate Pitt Business students in the latest practices in digital branding. Focus areas include personal branding, branding using social media and social influencers, and use of big data/artificial intelligence to understand brand preferences and digital personalization.

center for branding

The Center for Branding is actively seeking corporate partners who are aiming to enhance their brand and participate in branding education.

STUDENT SPOTLIGHT

As an empirical quantitative researcher, I work on projects that are driven by data from the industry. The Center for Branding was able to connect me with data that proved to be critical for my research findings. I joined the Katz PhD program to find answers to several questions that experienced practitioners didn’t seem to have the answer to. I continue to upskill myself on advanced quantitative and experimental research methodologies in my quest to be a well-rounded multi-method researcher. I hope to continue this high-quality research and broaden my contribution to marketing literature as a faculty member in the future.

PhD '23

My exposure to the Center inspired me to think about the future. It is a place that is available to all students and alumni for research and assistance in developing and enhancing brand marketing. In my time at Katz, I learned about the importance of collaboration, research, assistance. It inspired me to grow my business. Learning isn’t just for the classroom and the degree, it should be a part of my everyday life as a professional.

MBA '22

Northeastern University Graduate Programs

D'Amore-McKim School of Business

Brand management.

Through our Graduate Certificate in Brand Management program at the D’Amore-McKim School of Business, you’ll develop a specialized skill set for creating and executing brand strategy—with an emphasis on tools and techniques for a digital-first marketing world. You can complete your certificate in as few as four courses, with the option to add a fifth to deepen your learning.

In a global business environment where disruption is the norm, effective branding is critical to an organization’s competitive edge. Managers who can execute a successful brand strategy from the ground up are in demand across industries.

By earning your Graduate Certificate in Brand Management, you’ll sharpen your analytic and creative thinking skills and learn how to develop an integrated brand strategy across multiple platforms. Your core courses will focus on key analysis skills you need for brand management—including assessing customer needs and measuring marketing performance—while your electives will allow you to explore topics relevant to your career goals, such as marketing research methodologies or new product development.

You’ll study part time on our Boston campus, choosing from two evening class times Monday–Thursday. You may start the program in January or September.

Dive deeper into the Graduate Certificate in Brand Management program on the D’Amore-McKim School of Business website.

More Details

Unique features.

  • Learn up-to-the-minute techniques for brand strategy in a digital marketing landscape—in just four or five courses.
  • Tailor your learning by choosing electives that align with your goals, exploring topics such as brand innovation or marketing in the service sector.
  • Deepen your learning with experience through applied projects and real-world case studies.
  • Access career guidance from expert counselors at Northeastern’s office of Employer Engagement and Career Design.
  • Grow your professional network by studying with peers from diverse academic and industry backgrounds.
  • Build toward a future master’s degree at Northeastern by earning credits you can apply toward an eligible program.

Program Objectives

The Graduate Certificate in Brand Management is designed to help professionals in any industry learn to create brands that are uniquely positioned to stand out from the competition. This flexible program builds your skill set and deepens your knowledge base in just four or five courses, giving you a valuable credential that you can leverage for a more senior role at your current job, use as a stepping stone toward a new position, or build the foundation for a future master’s degree at Northeastern.

The coursework blends knowledge from marketing, strategy, and finance to build an analytical approach that can be used from the planning and forecasting stages through measuring the performance of the final product.

Career Outlook

The Graduate Certificate in Brand Management is a powerful step toward accelerating your career, whether you’re already in marketing or new to the field. The program can help current brand managers hone their skills, fill in knowledge gaps for professionals in functions that intersect with marketing, or upskill professionals from another function looking to move into brand management.

Employers especially value the signature D’Amore-McKim emphasis on the role of data and technology in the global marketplace. Depending on your experience and available opportunities, you may be able to leverage your graduate certificate for a role with more influence on decision-making, a higher salary, or greater job security—or land a new position altogether. You may also consider applying credits earned toward an eligible master’s degree at Northeastern, such as the Part-Time MBA program.

Accreditation Information

Accredited by the Association to Advance Collegiate Schools of Business International—the highest standard of achievement for business schools worldwide.

Testimonials

Daniele mathras, associate teaching professor, marketing, looking for something different.

A graduate degree or certificate from Northeastern—a top-ranked university—can accelerate your career through rigorous academic coursework and hands-on professional experience in the area of your interest. Apply now—and take your career to the next level.

Program Costs

Finance Your Education We offer a variety of resources, including scholarships and assistantships.

How to Apply Learn more about the application process and requirements.

Requirements

  • Application form
  • Application fee
  • A personal statement (<=500 words) and a short essay (<=300 words)
  • One letter of recommendation
  • Academic transcript(s) from all undergraduate and graduate schools attended
  • Kira online interview (by invitation, access is provided after submitting your application)
  • Optional GMAT/GRE test scores (for more information, review our  admissions policies )
  • TOEFL, IELTS, Duolingo, or PTE Academic (for international students only, view more information and waiver eligibility in our  admissions policies )
  • Passport or permanent residency card (if applicable)

Are You an International Student? Find everything you need, from tuition and financial aid to deadlines and procedures.

Admissions Details Learn more about the D’Amore-McKim School of Business admissions process, policies, and required materials.

Admissions Dates

Our admissions process operates on a rolling basis, and we recommend that you complete your application early to maximize your chances of securing enrollment. 

Application Deadline: Decision Notification:
Oct. 4, 2023 Rolling Basis
Nov. 9, 2023 Rolling Basis
Dec. 7, 2023 Rolling Basis
Application Deadline: Decision Notification:
Feb. 1, 2024 Rolling Basis
March 21, 2024 Rolling Basis
May 9, 2024 Rolling Basis
June 7, 2024 Rolling Basis
July 3, 2024 Rolling Basis
Aug. 1, 2024 Rolling Basis

Industry-aligned courses for in-demand careers.

For 100+ years, we’ve designed our programs with one thing in mind—your success. Explore the current program requirements and course descriptions, all designed to meet today’s industry needs and must-have skills.

View curriculum

There’s no more powerful teacher than experience, which is why we’ve embedded opportunities for practice-oriented learning into all our programs. As you earn your Graduate Certificate in Brand Management, you’ll have the chance to undertake applied projects and study real-world business cases that reinforce what you’re learning. You’ll also learn from faculty who are experienced practitioners and thought leaders in the field of marketing.

Our Faculty

Northeastern University faculty represents a broad cross-section of professional practices and fields, including finance, education, biomedical science, management, and the U.S. military. They serve as mentors and advisors and collaborate alongside you to solve the most pressing global challenges facing established and emerging markets.

By enrolling in Northeastern, you’ll be connected to students at our 13 campuses, as well as 300,000-plus alumni and more than 3,500 employer partners around the world. Our global university system provides you with unique opportunities to think locally and act globally and serves as a platform for scaling ideas, talent, and solutions.

Below is a look at where our business alumni work, the positions they hold, and the skills they bring to their organization.

Where They Work

  • New Balance
  • Entrepreneur
  • PBS Distribution
  • Market One International
  • Copyright Clearance Center

What They Do

  • Licensing Coordinator
  • Entrepreneurship
  • Project Management
  • Account Manager
  • Marketing Manager

What They're Skilled At

  • Strategic Planning

Learn more about Northeastern alumni on  Linkedin .

Related Articles

phd brand management

MS in Economics vs Finance vs MBA: Which Is Right for You?

phd brand management

3 Types of Innovation Changing the Future of Business

phd brand management

10 Economics Careers To Power Your Future

--> Certificate Save
COMMITMENT DURATION TYPE
 
--> Certificate Save
COMMITMENT DURATION TYPE
 
--> Master's Save
COMMITMENT DURATION TYPE
 
--> Master's Save
COMMITMENT DURATION TYPE
 
--> Master's Save
COMMITMENT DURATION TYPE
 
  • Harvard Business School →
  • Doctoral Programs →
  • PhD Programs
  • Accounting & Management
  • Business Economics
  • Health Policy (Management)
  • Organizational Behavior
  • Technology & Operations Management
  • Program Requirements

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

phd brand management

Mengjie "Magie" Cheng

phd brand management

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

phd brand management

Current HBS Faculty

  • Juan Alcacer
  • Tomomichi Amano
  • Bharat N. Anand
  • Eva Ascarza
  • Max H. Bazerman
  • David E. Bell
  • Alison Wood Brooks
  • Alberto F. Cavallo
  • Wilbur X. Chen
  • Julian De Freitas
  • Rohit Deshpande
  • Anita Elberse
  • Kris Johnson Ferreira
  • Carolyn J. Fu
  • Sunil Gupta
  • Ayelet Israeli
  • Ebehi Iyoha
  • Leslie K. John
  • Tarun Khanna
  • Hyunjin Kim
  • Himabindu Lakkaraju
  • Jacqueline Ng Lane
  • Michael Lingzhi Li
  • Edward McFowland III
  • Henry W. McGee
  • Antonio Moreno
  • John C. Mulliken
  • V.G. Narayanan
  • Das Narayandas
  • Michael I. Norton
  • Elisabeth C. Paulson
  • V. Kasturi Rangan
  • Maria P. Roche
  • Raffaella Sadun
  • George Serafeim
  • Sara McKinley Torti
  • Isamar Troncoso
  • Jeremy Yang
  • Dennis A. Yao
  • David B. Yoffie
  • Shunyuan Zhang

Current Marketing Students

  • Stuti Agarwal
  • Mengjie (Magie) Cheng
  • Jingpeng Hong
  • Ta-Wei (David) Huang
  • Zhongming Jiang
  • Rebecca Liu
  • June Park
  • Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

  • Masters Degrees
  • Bachelors Degrees
  • Associate Degrees
  • Career Pathways Bridge Program
  • Online Degree Programs: Bachelor’s, Master’s & Associate’s
  • Global Offerings
  • Faculty Spotlight
  • Faculty Directory
  • Open Faculty Positions
  • Policies and Documents
  • Professional Studies
  • Continuing Education
  • Executive Education for Industry Leaders
  • High School Academy
  • Areas of study
  • Divisions & Departments
  • Professional Pathways
  • Degree Directory
  • Graduate Admissions Criteria
  • Graduate Application Requirements and Deadlines
  • Graduate Financial Aid
  • Summer Publishing Institute
  • Undergraduate
  • Undergraduate Admissions Criteria
  • Undergraduate Application Requirements and Deadlines
  • Undergraduate Financial Aid
  • Transfer Students
  • Adult Learning
  • Your Community
  • New Students
  • DAUS: Military Veterans
  • Global Perspective
  • Graduate Events
  • Undergraduate Events
  • Frequently Asked Questions
  • Student Success
  • Academic Advising
  • Student Life
  • Resources and Services
  • Student Support Center
  • University Life
  • Arts, Culture, and Entertainment
  • Health and Wellness
  • Studying in New York City
  • Travel and Transportation
  • Policies and Procedures
  • NYU SPS Wasserman Center
  • Career Success
  • Industry Engagement
  • Hire NYU Talent
  • Faculty Engagement
  • STUDENTS & ALUMNI: GET STARTED
  • Events Central
  • Office of Events
  • Meet the Team
  • SPS Conference Room and Event Spaces
  • Event Request Form
  • Event Guidelines
  • Conferences
  • Hospitality Conference
  • Capital Markets in Real Estate
  • Women in Real Estate
  • REIT Symposium
  • NYU Coaching and Technology Summit
  • Future Workforce Global Summit
  • NYU SPS Events
  • Undergraduate Convocation
  • Graduate Convocation
  • Student Events
  • Capstone Fair
  • Alumni Advantage
  • Alumni Stories
  • Current Alumni
  • Give to NYU SPS
  • Parents Council
  • SPS Reunion
  • MS in Integrated Marketing
  • MS in Integrated Marketing: Brand Management

Brand Management Concentration

Concentration overview.

The  MS in Integrated Marketing  Brand Management Concentration prepares you for a career in the marketing function that focuses on the strategies and techniques that build customer loyalty and brand awareness by enhancing the perceived value of a brand and positioning it in the competitive marketplace. Whether you are interested in becoming a brand marketer, a business leader, or want to launch you own brand, this concentration will help you to determine brand purpose, build brand strategy, and understand the consumer behavior that heightens brand reputation.

This concentration in Brand Management is part of a broader Integrated Marketing degree and is therefore grounded in the context of the larger scope of the marketing mix, and provides more business and marketing context than a degree focused solely on brand or advertising. It helps you to identify target markets and define profitable customer groups, through a deep understanding of consumer needs and behaviors and the relevance of a brand’s value proposition. In addition, you will learn how to differentiate a brand from competitors and to develop, deploy, and monitor strategic marketing plans to communicate and deliver the brand’s promise.

Requirements

Concentration: brand management.

Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.

  • INTG1-GC2200 Brand Strategy 3
  • INTG1-GC2205 Managing Products & Brands 3
  • INTG1-GC2210 Consumer Behavior 3
  • INTG1-GC2215 Theory, History, & Practice of Public Relations 3
  • INTG1-GC2015 Internship 3

FREQUENTLY ASKED QUESTIONS

What is brand management.

Brand management is the thoughtful and intentional job of growing the positive reputation, value, market share and impact of a brand through the active management of the brand’s positioning in a competitive marketplace and the curation of the consumer’s experience of that brand across multiple touchpoints.

What does a Brand Manager do?

A Brand Manager develops short- and long-term plans across multiple dimensions of marketing and communications to ensure the financial health, positive reputation, and growth of a company’s brand and/or its branded products and services.  The brand manager will have input to or directly drive strategies and tactical plans across product innovation, media placement, creative and messaging, brand portfolio and assortment, and consumer insights among other critical functions. 

How do I become a Brand Manager?

Brand Managers combine a deep understanding of the financial and operational needs of a business, along with a keen sense of consumer needs and behaviors, as well as the competitive context for the products and services they offer.  A grounding in competitive strategy, the language of business and marketing management, and experience translating consumer insights into actionable marketing and communications plans are the foundations.

What is a Brand Manager salary?

The average salary for a Brand Manager is $102,000 according to glassdoor.com, though this varies by the size and location of the company or organization.

Why is Brand Management important?

The brand associated with a company, or its products and services is one of the most important assets that the company controls.  Brand management ensures that the brand is supported, developed, and experienced in ways that will continue to generate value and meet or exceed consumers demands over time.  Brand management helps companies stay relevant and competitive.

VISIT THE MS IN INTEGRATED MARKETING HOMEPAGE >

We have 3 brand management PhD Projects, Programmes & Scholarships

All disciplines

All locations

Institution

All Institutions

All PhD Types

All Funding

brand management PhD Projects, Programmes & Scholarships

Political marketing: applied analysis of the use of marketing by campaigns, parties and governments, phd research project.

PhD Research Projects are advertised opportunities to examine a pre-defined topic or answer a stated research question. Some projects may also provide scope for you to propose your own ideas and approaches.

Self-Funded PhD Students Only

This project does not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.

Electronic and Electrical Engineering: Fully Funded EPSRC iCASE and Siemens PhD Scholarship: Gallium Nitride High Voltage Power Management

Funded phd project (students worldwide).

This project has funding attached, subject to eligibility criteria. Applications for the project are welcome from all suitably qualified candidates, but its funding may be restricted to a limited set of nationalities. You should check the project and department details for more information.

Post-combustion CO2 capture solvents: addressing the knowledge gap with long-term testing

Competition funded phd project (uk students only).

This research project is one of a number of projects at this institution. It is in competition for funding with one or more of these projects. Usually the project which receives the best applicant will be awarded the funding. The funding is only available to UK citizens or those who have been resident in the UK for a period of 3 years or more. Some projects, which are funded by charities or by the universities themselves may have more stringent restrictions.

FindAPhD. Copyright 2005-2024 All rights reserved.

Unknown    ( change )

Have you got time to answer some quick questions about PhD study?

Select your nearest city

You haven’t completed your profile yet. To get the most out of FindAPhD, finish your profile and receive these benefits:

  • Monthly chance to win one of ten £10 Amazon vouchers ; winners will be notified every month.*
  • The latest PhD projects delivered straight to your inbox
  • Access to our £6,000 scholarship competition
  • Weekly newsletter with funding opportunities, research proposal tips and much more
  • Early access to our physical and virtual postgraduate study fairs

Or begin browsing FindAPhD.com

or begin browsing FindAPhD.com

*Offer only available for the duration of your active subscription, and subject to change. You MUST claim your prize within 72 hours, if not we will redraw.

phd brand management

Do you want hassle-free information and advice?

Create your FindAPhD account and sign up to our newsletter:

  • Find out about funding opportunities and application tips
  • Receive weekly advice, student stories and the latest PhD news
  • Hear about our upcoming study fairs
  • Save your favourite projects, track enquiries and get personalised subject updates

phd brand management

Create your account

Looking to list your PhD opportunities? Log in here .

Filtering Results

NYU Stern Logo

Academic Affairs and Advising | Brand Management Specialization

Brand management specialization.

The Brand Management Specialization prepares students to manage a product in a company.  Brand managers are responsible for orchestrating the design, positioning, development, and delivery of successful products.   They generate, develop, and curate ideas, design products, create strategies and roadmaps, and plan releases.  To be effective in this role, brand managers must have not only a deep understanding of the market, the user, and the product, but knowledge of all the functions on which they depend and the ability to coordinate their efforts.  This includes making sure that researchers provide the needed customer insights, engineers build the right products, salespeople sell, and the supply chain delivers.  Academic Advisor:  Professor Russell Winer , 212-998-0540  

Course List

MKTG-GB.2365 Brand Strategy (For students beginning the MBA program during or after Fall 2020)

Complete the remaining credits from the list below:

BSPA-GB.2306Social Entrepreneurship in Sustainable Food Business
ECON-GB.2345The Business of Platforms, Networks, and Two-sided Markets
INTA-GB.2122Disruption, Entrepreneurship & Social Impact 
INTA-GB.2307Tech Industry Drivers: An Analytical Framework
INTA-GB.3323Tech Solutions
INTA-GB.3340Digital Marketing
MGMT-GB.2321Commercialization of Frontier Technologies
MGMT-GB.3155Tech Innovation Strategy
MKTG-GB.2103Marketing & Sustainability
MKTG-GB.2109Advertising 3.0: Communication in the Digital Age
MKTG-GB.2128Consultative Selling
MKTG-GB.2129Sales Management
MKTG-GB.2147Consumer Behavior
MKTG-GB.2150Social Media & Mobile Technologies
MKTG-GB.2173New Media in Marketing
MKTG-GB.2181Creativity
MKTG-GB.2190Marketing Hi-Tech Products
MKTG-GB.2191Tech Product Management
MKTG-GB.2192Predicting the Future of Technology
MKTG-GB.2193Tech Product Management II
MKTG-GB.2309Advertising
MKTG-GB.2323Marketing and Sustainability
MKTG-GB.2327Research for Customer Insights
MKTG-GB.2344Data Driven Decision Making: Managerial
MKTG-GB.2347Consumer Behavior
MKTG-GB.2350Marketing Planning & Strategy
MKTG-GB.2353Pricing
MKTG-GB.2368Consulting Lab: Branding
MKTG-GB.2370New Products
MKTG-GB.2371Innovation and Design
MKTG-GB.2376Next Gen Fashion
MKTG-GB.2381Creativity
MKTG-GB 2392Strategic Foresight and Predicting the Future of Technology
MKTG-GB.3150Marketing Planning & Strategy
MKTG-GB 3152Strategy in Technology Intensive Industries
MKTG-GB.3340Digital Marketing Fundamentals
TECH-GB.2131High-Tech Start-Ups & Products: A Technical Perspective
TECH-GB.2135Programming in Python
TECH-GB.2331Hi-Tech Start-Ups and Products
TECH-GB.2335Programming in Python & Fundamentals of Software Development
TECH-GB.2336*Data Science for Business Analytics - Technical
TECH-GB.2345Tech and the City: Customer-Centric Digital Entrepreneurship
TECH-GB.3109Digital Marketing Analytics
TECH-GB.3162Emerging Technologies
TECH-GB.3310Digital Marketing Analytics
TECH-GB.3322Design & Development of Web & Mobile Apps
TECH-GB.3336*Data Science for Business Analytics - Managerial
TECH-GB.3362Emerging Technology & Business Innovation

   * Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time two-year MBA students only). For course descriptions, please see the Records & Registration website .

MA Luxury Brand Management Degree Programme

In association with Condé Nast College of Fashion & Design

MA UK & US Degree

Optional Sport Pathways

RIASA London ➝ Sport Ed Ex ➝

12 or 18 Months (Full-time) 2 Years (Part-time)

Tuition Fees

UK, EU, INT & US – £22,050

Internships

Optional 2-6 months UK / US / International internships

About the MA Luxury Brand Management programme

Gain an MA like no other with this Luxury Brand Management programme offered exclusively in partnership with  Condé Nast College of Fashion & Design . This fusion of management skills with unrivalled access to the media industry and guest speakers will provide a myriad of career paths within this exciting, fast-paced industry.

Our MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

Not only that but you will also gain two degrees, one from the UK and one from the US, opening up career doors on both sides of the Atlantic and internationally.

Real time insights of industry experts bring theory to life, with the help of Condé Nast College of Fashion & Design.  Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London.  Anna Wintour, Stella McCartney and Victoria Beckham are just some of the international fashion and celebrity icons who have taken part in the speaker programme.

The partnership with Condé Nast College also provides students with additional study material, accessible through their network of affiliate publications such as Vogue, Condé Nast Traveller, Tatler, Brides, Vanity Fair, and GQ, with access to the Vogue archive and a tour of Vogue House.

Please note, Condé Nast College of Fashion and Design will be transitioning to Vogue College of Fashion from September this year.  This change reflects the power of one of the world’s biggest and most influential brands – Vogue – as well as celebrating Condé Nast’s heritage.

Our MA Luxury Brand Management students also have the exciting opportunity to join the Condé Nast College of Fashion and Design annual trip to New York and Paris and receive an invitation to go to London Fashion Week as well as guest membership at L’Escargot, a private members’ club in Soho.

Students can gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme.  CIM is the leading professional body for marketers worldwide.  Find more details here .

Top reasons to study a Luxury Brand Management masters degree

  • Attend inspirational guest lectures at Condé Nast College of Fashion & Design
  • Acquire practical and applicable business skills
  • Join a community that includes successful alumni like Gaia Trussardi
  • Find internships with large luxury brands with our support
  • Contribute to the student-run Richmond Fashion Society’s magazine, videos and shows
  • Gain a degree from the UK and the US with one programme and enhance your career opportunities

Our MA Luxury Brand Management students have the exciting opportunity to join the Condé Nast College of Fashion and Design  annual trip to New York , the fashion capital of the world and receive an invitation to go to the London Fashion Week.

What you will study

This programme focuses on practical assignments such as writing industry reports, business plans, case studies, as well as offering internship opportunities with various luxury brands. The programme aims to support students to enhance commercial skills and entrepreneurial talent while developing their business acumen, analytical thinking and leadership skills.

As students progress through the course they will undertake advanced modules that include luxury product design and branding, alongside identifying future trends that may influence the luxury marketplace.

An opportunity to apply theory into practice is also provided through your selected dissertation or research project where you will get the full support of your personal tutor.

Contemporary Perspectives in Luxury Business

This course is designed to provide a comprehensive and informative overview of current and contemporary perspectives on notions of luxury. It provides a platform to identify, engage and critically reflect upon a number of areas within the luxury sectors. Students will engage with the significance of luxury within the cultural fabrication of the sensual and prestigious. It also provided as deep and systematic understanding of the importance of luxury as a value in society’s definition versus an individual process of identity construction. Students will be required to appraise the essence and uniqueness of luxury with criticality, through examining regional case studies. In particular, this course will explore the management aspects concerning the commercialisation of luxury, with respect to different cultural settings and industries.

Strategic Brand Management

This course is designed to examine the progression in brand theory and practice; according to several schools of thought, that draw from supporting social sciences disciplines - in order to master a set of comprehensive brand management toolkits. Course material will blend concepts, theories, media, case studies, and contemporary examples in order to encourage critical thinking and develop practical insight. In addition, students will be encouraged to problem solve creatively - through practical exercises and in response to briefs. There will be scope to attempt literary and cultural critiques: evaluating existing brands; assessing the viability of creating new brands; and develop brand stories. In light of this, the course attempts to offer a balance between the arts and sciences – with the aim of delivering real value to practitioners of all levels.

Luxury Consumer Theory

The understanding of consumer behaviour is a vital part of strategic brand management. It is an area that is both comparatively recent as a separate discipline, and in a state of constant flux. Contributions to the field emerge regularly from the entire range of the social sciences. The formulation of effective brand management strategies is dependent on a detailed knowledge of consumer needs and wants, purchasing patterns and the influences, which exert themselves on that behaviour. Through the lens of Consumer Culture Theory, this course will introduce a variety of theoretical concepts underpinning the study of consumer behaviour, together with the practical application of this theoretical work in the development of luxury branding and marketing strategies.

Integrated Marketing Communications

The broad aim of the course is to introduce, examine, and appraise how integrated marketing communications including advertising, public relations, and sponsorship are used to promote branded luxury offerings. Course material will draw from a blend of theory, tools, media campaigns, case studies, and contemporary examples. In addition, students will be encouraged to problem solve creatively - through practical exercises and in response to campaign briefs. There will be scope to attempt media audits evaluating existing campaigns; and develop new media schedules. In light of this, the course attempts to offer a balance between the technical and the creative – with the aim of delivering real value to practitioners of all levels.

Market Research Skills

The Market Research Skills course aims to provide students with practical understanding, skills and experience of both theory and practice of marketing and branding research. More specifically, this course equips students with a framework for understanding various decision aspects involved in research including design and implementation of a marketing and branding research plan, design of a questionnaire, collection and analysis of data, preparation of a market research report.

Business Research Methods

This course discusses the main concepts and techniques involved in the field of business. The course develops four main themes: research in context which puts the student as the researcher and as the user of research; research methodology which deals with the nature and limitations of different philosophies of research design e.g. deductive versus inductive approaches: qualitative versus quantitative approaches and the role of literature: research method which deals with advantages and issues associated with the use of various data collection methods including observation, use of groups, interviewing techniques and questionnaire design. At the end of the class a research proposal for the upcoming dissertation needs to be prepared which deals with issues of planning, literature review, topic selection, access to data, schedules, action plans, writing styles and referencing systems.

Marketing & Ethics

The world has changed dramatically since the emergence of marketing as a business discipline or as a result so have the principles and values which underpins modern marketing and management thinking. Companies have responded in multiple ways to the dimensions of sustainable marketing. Corporate social responsibility (CSR) and operating in an ethical way are becoming increasingly important in the modern world. We will focus on the meaning of marketing ethics and specific associated issues that might affect how organisations operate and respond. We will focus on organisational responses in the shape of CSR programmes, the nature and dimensions of CSR, and an analysis of the arguments for and against the establishment of such programmes.

Entrepreneurship and Innovation Management

This course explores two related topics: innovation and entrepreneurship. For firms to achieve and maintain a competitive advantage, they need to innovate faster and more effectively than their competitors. This course provides an overview of innovation as a complex process which goes from the recognition of opportunities to the launch of new products, services or business models. The innovation process will be complemented with an analysis of the current trends regarding the evolution of the concept of innovation. Concepts beyond product innovation such as open innovation, disruptive innovation, creativity, business model innovation and ambidexterity will be encountered throughout the course. Innovation takes place within organisations large and small. The course will also look at entrepreneurship: the process of innovation within smaller firms. It will explore the nature of entrepreneurial and innovative management within small organisations as well as more established ones. A multidisciplinary approach: linking with organisational systems to cultures – will be adopted. The course provides a variety of perspectives on the creation and evolution of entrepreneurial ventures. It covers important aspects of launching a business from initial idea to growth and international expansion. It considers planning, marketing, financial, legal, control and human elements associated with the start up, acquisition or operation of a business from the entrepreneurial point of view. The course will address the need to manage effectively in environments that are uncertain and complex, and where appropriate strategic responses have to be crafted in recognition of limited resource and indeterminate outcomes.

Marketing in a Digital World

The course will provide insights into new marketing concepts, tools, technologies and business models to enhance the value creation process. New technologies have created some radical changes in the way companies reach their markets and in particular the emerging phenomenon of social media. The course will provide an understanding of theoretical perspectives, techniques and tools to understand and harness the opportunities provided by best practice digital marketing. Students will have the opportunity to learn about electronic commerce in action; the interplay between the technology and marketing applications; the changing scope and uses of the Internet, along with current management issues facing businesses attempting to use the World Wide Web.

Celebrities, Marketing and the Media

This module offers a critical exploration of the evolving role celebrities play in the media, public relations, advertising, other forms of marketing activity and in relation to wider contemporary culture. It examines different perspectives on and debates about the development of celebrity culture and its impact on society, in the UK and internationally, and relates them to contemporary issues.

Internship

The MA Luxury Brand Management internship is a full-time work placement within an organization, which operates in an international business environment. The placement opportunity will enable students to appreciate from a practical experience a number of luxury product and services, branding, and management issues. The internship aims to provide students with a graduate level experiential learning opportunity in which they can develop intellectual, professional and personal skills that will enable them to function well in a culturally diverse working environment. All internships are supervised by faculty. Each student will also complete a series of assessments throughout the internship. These assessments have been designed to help the student reflect on the skills they learn and the benefits gained from the internship experience, and also to help them determine if their current career goals are the correct fit for them.

Consultancy Project

This course will provide students with the learning opportunity of performing multidisciplinary research within the international luxury branding business environment. Students will initiate, plan and execute an individually constructed piece of research, and are expected to report on their findings in the form of a written marketing strategy report. Students will identify issues within their programme, and specifically within their optional subjects, to investigate with the use of appropriate research methods, either theoretical or applied, and participate in research activities which will include a literature search, the collection and analysis of data, (secondary, and empirical pilot study) and the preparation of a 10,000-12,000 word report.

Dissertation

This course will provide students with the learning opportunity of performing multidisciplinary research within the international luxury branding business environment. Students will initiate, plan and execute an individually constructed piece of research, and are expected to report on their findings in the form of a written marketing strategy report. Students will identify issues within their programme, and specifically within their optional subjects, to investigate with the use of appropriate research methods, either theoretical or applied, and participate in research activities which will include a literature search, the collection and analysis of data, (secondary, and empirical study) and the preparation of a 15,000-20,000 word report.

Luxury Brand Management, (MA) 2024-25 Specification Document (PDF)

The information above is intended as an example only, featuring course details for the current year of study. In addition to the courses outlined above, there may be open electives. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here .

Teaching & Assessment

Each course typically involves three to four contact hours per week over a 12-week semester, except the Research Project or Extended Research Project in the Summer semester which require self-directed learning with academic supervision, and the internship which requires part-time work placement for two-three months (minimum of 200 hours).

The balance of assessment by examination, practical assessment and assessment by coursework will vary for each programme and will also depend on the optional electives you choose each year and may be subject to change.  The methods of assessment can involve the use of term-papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.

The approximate percentage of the broad assessment types for the programme, based on 2024/25 entry is as follows.

  • Coursework 63%, Practical 34% and Examination 3%

MA Luxury Brand Management entry requirements

The entry requirements for the majority of our postgraduate masters degrees at Richmond are the same, regardless of your chosen study option, excluding some of our MSc level programmes

Academic Entry Requirements

  • UK first Degree minimum second class honours (2.2)
  • US Degree with a minimum CGPA of between 2.5 and 3.0
  • or international equivalent

We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected] .

English Language Entry Requirements

For more information on English Language Requirements visit our How to Apply webpage .

Fees & funding

Postgraduate tuition fees for students starting their programme this academic year can be found in the table below.

  UK / EU / INT / US
  Fall 2024/Spring 2025

(per year)
£22,050

( Hint: Scroll left & right to view the full table)

For more information visit our  Tuition Fees & Funding webpage .

UK/EU SCHOLARSHIPS

INTERNATIONAL SCHOLARSHIPS

US SCHOLARSHIPS

Careers & Employability

We offer career support and advice through our  Careers & Internships Office  that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners  Connect123  and  CRCC Asia  with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

MA Luxury Brand Management Career Paths

Luxury brands management, retail and fashion management, hospitality and F&B

Further Education

MBA, PhD, Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE

Optional Accredited Internships

London or International

The Internship Programme at Richmond integrates industry knowledge with real working experience. Students will be challenged to relate course projects to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to better understand the marketplace, using the skills learned on courses in a real-world setting, as students produce an assessed record of their experiences.

A broad education of this kind equips graduates for a wide range of careers internationally, while enabling them to develop specialist expertise in areas of particular interest.

USA (additional cost)

Students interested in gaining work experience in the USA during their last semester and wishing for help to secure a placement can be linked up to Richmond’s partner GCC (Global Career Center).

This organization will offer students comprehensive career training, find them a placement with a hosting company related to their field of studies in the USA and provide all the necessary support to students with their J1 visa application.

This optional internship will incur an additional cost of $3500 (£2600) which will cover: the J1 visa application, site visit and insurance costs ($1820), GCC’s continuous training as well as finding a placement.

The initial cost to start the coaching and training part of the programme is $1,000 and the rest of the fee is only paid once the internship has been confirmed by the host organisation/company and validated by RAIUL’s International Internship Coordinator.

An official certificate of completion will be awarded to every student having successfully completed the programme.

Visit our Careers & Internships webpage for more details on the Host Organisations and examples of Work projects.

How to apply for MA Luxury Brand Management

You can apply for Postgraduate study using our   online application form .

Whilst most of our courses do not set an exact deadline for applications, you are advised to apply early to secure your place and organise any sponsorship or funding.

Visit our  How to Apply webpage  for more information regarding Entry Requirements, admissions processes and to start your application.

Guest lecturers

Lise is one of the cofounders and the CMO of the Art and Tech startup Feral Horses, recognised by the Financial Times, Google and leading European policy makers as one of 100 digital pioneers in Europe.

She also gives guest lectures at Regent’s University, Christie’s Education, and Condé Nast College of Fashion & Design for undergraduate and postgraduate students specialised in entrepreneurship, luxury brand management, and the art market.

Atousa has worked exclusively for various luxury brands including Purdey, Aquascutum, Tiffany, Ede and Ravenscroft. She currently works in PR and as an event manager with clients such as Ferragamo, De Grisogono, Max Mara, Bugatti, Canali, Etername, Bogossian, Richemont, openplan, Huntsman, Holland and Holland.

Captain Simon Love

Simon is Master of two Cunard luxury cruise ships, Queen Victoria and Queen Elizabeth. He is responsible for the safety of guests and crew, and is leader of the ships’ senior management team.

Daniel Morris

Daniel is a passionate, results driven Director with a 25-year track record of achievement within branded wholesale, eCommerce and retail fashion businesses. Experienced in diverse environments including large public companies, small private businesses and venture capital backed buy-outs.

Achievements driven by strengths in leadership, global sales and marketing experience, negotiation skills, operations control, ability to build relationships, inherent performance culture, hands on approach to problem solving and coaching / team development.

Rebecca Robins

Rebecca is Chief Learning and Culture Officer for Interbrand. She also heads up the Interbrand Academy and is Global Luxury Sector lead.

Rebecca has extensive experience in branding, having worked out of both the US and Europe. She is co-author of the book Meta-luxury: Brands and the Culture of Excellence, a prolific writer and conference speaker, having recently spoken at the New York Times Luxury Summit.

Gaia Trussardi

Gaia Trussardi is  Creative Director  of the Trussardi Group.

“Combining advertising and public relations, our unique programme features industry veterans and a wealth of guest speakers from across the sector. With small, international classes and an accredited internship in the heart of the global PR industry, this industry-oriented programme ensures the practical skills and theoretical knowledge you need to enhance or kick-start your career in this dynamic and competitive field.”

Dr. Nicola Mann Programme Leader

What our students say about MA Luxury Brand Management

“The Luxury Brand Management programme is the best thing I could have done to better my future – the partnership with Condé Nast College of Fashion & Design really opens up doors. We are taught valuable lessons and can take the knowledge with us into the luxury industry or on to other career paths!”

“The lecturers are extremely knowledgeable, along with being motivating and inspiring. This programme is not just academic in nature – it offers hands-on experience of working in the luxury industry. I found an internship with a great agency, Eco-Age that helps companies with their marketing and sustainable strategies. And the partnership with Condé Nast College of Fashion & Design opens up doors – you get opportunities to connect with industry leaders.”

“I picked this University due to its accreditation and reputation and this programme because I plan to combine my undergraduate degree (multimedia journalism) with fashion marketing.

It has been an amazing experience so far , I’m fascinated by the way this course is being taught and how it’s elaborated with the field trips and workshops.”

“Through the partnership with Condé Nast, every week Industry speakers are invited who I never dreamed I’d have the opportunity to interact with and ask questions, such as Anna Wintour. In addition the sessions with guest lecturers help you develop skills, sharpen techniques and guide you through the entire course, especially if you’re trying to find a job or internship. Most importantly, you’re offered experiences you wouldn’t get with other universities.”

Study MA Luxury Brand Management

Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.

Register your interest ➝

Want to study and train?

Riasa london.

RIASA is excited to announce that from September 2025, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.

Sport Ed Ex

Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at Richmond American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.

Download programme brochure

Flick through and download our MA Luxury Brand Management brochure to find out more about the programme, integrated internships & unique career opportunities.

Enhance your employability

Our students have gone on to a range of successful careers in finance, business, media and not-for-profit organisations thanks to the unique teaching experience at Richmond. We spoke to those alumni as well as faculty members and employers about career prospects for future students graduating with a dually accredited liberal arts degree.

We have a lot to offer at Richmond American University London

Accommodation, careers & internships, scholarships, student life, download postgraduate prospectus.

Flick through and download our Postgraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.

Programme News

Wish you were here: the story of tourism in richmond , dr william durden co-writes article explaining the advantages and effects of studying abroad, winner announced of the ana r. jeff art scholarship, fostering sustainability and empowering women leaders and entrepreneurs, related programmes, ba fashion management & marketing, ma advertising & public relations, ma luxury brand management.

She also gives guest lectures at Regent’s University, Christie’s Education, and Condé Nast College of Fashion & Design for undergraduate and postgraduate students specialised in entrepreneurship, luxury brand management, and the art market.

Discover Richmond

  • About Richmond
  • News & Events
  • Undergraduate Open Days
  • Virtual Open Days
  • Key Data and Reports
  • The Liberal Arts

Schools & Research

  • Undergraduate Degree Programmes
  • Postgraduate Masters Degree Programmes
  • Richmond Business School
  • Communications & The Arts, Humanities & Social Sciences and Psychology
  • Department of Liberal Arts
  • London Sejong Institute Korean Language and Culture
  • University Policies
  • Access & Participation Statement
  • Student Charter

Resource Links

  • University Shop
  • My Richmond
  • Work for us

A student wearing glasses looks toward the camera with the back of two peoples heads in the foreground.

PhD in Management Program

A phd in management: where business research and education intersect.

Become an industry thought leader while preparing tomorrow’s business leaders.

Our fully funded PhD in Management is designed for ambitious students and professionals interested in a career in university teaching and research.

This residential program, based at the Samuel Curtis Johnson Graduate School of Management in Ithaca, NY, combines Ivy League rigor and real-world relevance to prepare you for successful careers in academia.

A woman wearing a blue button-up shirt smiles and look to her left out of frame

Why Get a PhD in Management?

With a strong focus on management science and applied research, this doctoral degree is ideal for someone looking to teach at the university level and contribute to the greater body of industry knowledge. Pursuing a PhD in Management is also an ideal next step for executives and senior managers who want to make a transition to academia or enhance their research skills for a successful consulting career.

Fully Funded, Highly Flexible: What Makes Cornell’s Management PhD Different?

As you explore PhD programs’ degree requirements, faculty engagement, and campus experience, Cornell stands alone.

In Cornell’s highly flexible program, you’ll choose a specific area of study and build your own dissertation committee. Our program faculty are genuinely interested and invested in your intellectual development. In this small and highly selective program, you will get to know the faculty and your peers well.

The SC Johnson Graduate School of Management is home to leading research centers and a high-impact academic journal; these open you up to unique learning and mentorship opportunities.

Cornell’s Nusiness Simulation Lab logo.

Business Simulation Lab

The Debra Paget and Jeffrey Berg Business Simulation Lab facilitates in-person and online behavioral research related to decision-making and problem-solving.

Discover More About BSL

Our Three-Pronged Approach to a PhD in Management

The Johnson School’s doctoral degree in management combines the best of theory and practice, building on a three-pronged foundation:

phd brand management

Hands-on Experience

Develop your research and analytical skills. You’ll work with classmates to examine existing literature and theories for class deliverables, which will often include your own original research.

phd brand management

Customizable Curriculum

Design your own academic pathway. You’ll choose one of six primary areas of study and create your own dissertation committee.

phd brand management

University-Wide Coursework

Draw on the expertise from across Cornell. You’ll get to select graduate-level courses from schools and colleges devoted to law , hospitality , engineering , labor relations , and other fields.

At a Glance: Cornell’s Fully Funded PhD in Management

The fully residential, fully funded PhD in Management program includes a tuition waiver and a stipend for living expenses. Here’s a quick overview of what to expect:

phd brand management

Degree Awarded

PhD in Management

phd brand management

Program Location

Ithaca, NY, with options in New York City

phd brand management

Program Format

Foundational coursework, original research, and six potential areas of study

Headshot of Elina Hur

Hear from Our Community

“PhD is a marathon, not a sprint, and collaborating with great people is paramount. At Cornell, I’ve found a place where amazing people come together, supporting my research and personal growth. Choosing Cornell means joining a community that knows how important it is to work with exceptional people to excel in the program.” – Elina Hur PhD ’23

Customize Your Path: Our Areas of Study

When you apply to the Johnson School’s PhD in Management, you will select a primary area of study. Choosing a concentration allows you to gain specialized skills and knowledge while growing a portfolio of original research.

8.1-accounting-600×400

Examine the role of accounting information in firms and financial markets. PhD-level research at Cornell explores topics such as how firms report information to investors, how accounting information is used to manage firms, and the nature of auditing.

8.2-economics-600×400

Strategy & Business Economics

Use modern tools and methodologies to gain a better understanding of the world. PhD students in this area explore many aspects of economics including industrial, behavioral, labor, and organizational.

8.3-finance-600×400

Dive deep into the financial structure and issues of organizations. Your research might look at how conflicts of interest affect corporate policy, how investor psychology affects asset pricing, or how to detect price bubbles.

8.4-marketing-600×400

Learn how theories from operations research, economics, psychology, and sociology intersect to inform corporate and consumer decisions. Your PhD studies will explore both quantitative and behavioral perspectives of marketing.

8.5-management-600×400

Management & Organizations

Prepare for a research-focused career in academia or industry. This versatile concentration develops skilled, innovative, analytical researchers through a broad curriculum and close faculty collaboration.

8.6-operations-600×400

Operations, Technology, & Information Management

Develop the technical skills and behavioral analysis knowledge you need to address high-impact managerial decisions. This focus area also offers an option to complete coursework at Cornell Tech in New York City.

A professor of works with a PhD candidate seated at a table looking at a laptop together.

Idea Generation to Publication: A Career in Teaching and Research

The majority of our PhD in Management students pursue careers in academia. After graduation, many land tenure-track teaching positions at top-tier business schools and continue to advance knowledge through original research. Johnson School PhD students often field multiple offers and see starting salaries range from $150,000 to $250,000.

Finding Your Place at Cornell: Meet Our Current PhDs

Students from around the United States and across the globe arrive at the Johnson School to earn their PhD in Management—and their diverse research interests, educational backgrounds, and professional experiences make for a vibrant, enriching learning environment.

MEET CURRENT PHD STUDENTS

Research and Placements: Making an Impact in the Management Field

After earning the PhD in Management, our alumni go on to teach and inspire future leaders at top-tier institutions. Not only do they teach and conduct research alongside some of the most brilliant minds in business, but they also advance the field through publishing in leading journals and presenting their work at industry conferences.

Recent PhD in Management Placements

  • Piyush Anand, PhD ’21, assistant professor of marketing, Jones Graduate School of Business, Rice University
  • Guarav Kankanhalli, PhD ’20, assistant professor, Joseph M. Katz Graduate School of Business, University of Pittsburgh
  • Eunjee Kim, PhD ’21, assistant professor, Mays Business School, Texas A&M University
  • Sarah Lim, PhD ’21, assistant professor, Gies College of Business, University of Illinois Urbana-Champaign
  • Xuege Lu, PhD ’22, assistant professor, Carlson School of Management, University of Minnesota
  • Subrina Shen, PhD ’21, assistant professor, McCombs School of Business, University of Texas at Austin

Recent Research Publications

  • “ Do Real Estate Values Boost Corporate Borrowing? Evidence from Contract-Level Data ” in the Journal of Financial Economics (2022) — Gaurav Kankanhalli, PhD ’20, with Murillo Campello, Robert A. Connolly, and Eva Steiner
  • “ Converging Tides Lift All Boats: Consensus in Evaluation Criteria Boosts Investments in Firms in Nascent Technology Sectors ” in Organization Science (2021) — Xirong (Subrina) Shen, PhD ’21, with Huisi (Jessica) Li, PhD ’20, and Pamela S. Tolbert 
  • “ Initial and Longer-Term Change in Unit-Level Turnover Following Leader Succession: Contingent Effects of Outgoing and Incoming Leader Characteristics ” in Organization Science (2020)— Huisi (Jessica) Li, PhD ’20, with John Hausknecht and Lisa Dragoni

“ Does Regulatory Jurisdiction Affect the Quality of Investment-Adviser Regulation? ” in American Economic Review (2019) — Alan Kwan, PhD ’17, with Ben Charoenwong and Tarik Umar

Karan Girotra, professor of Management at Johnson, teaches a class.

Our Faculty: Accomplished Researchers, Dedicated Teachers

When you join the PhD in Management program at the Johnson School, you’ll be part of a learning community comprising more than 100 accomplished academics and thought leaders. 

Not only will you take courses with renowned professors from across the Cornell SC Johnson College of Business, but you also will have the opportunity to build your own faculty committee—a group that will become instrumental as you select your dissertation topic and embark on your original research.

Faculty Spotlight: Learn from Leading Thought Leaders

Throughout the PhD program—from foundational coursework to your dissertation—you’ll work closely with dedicated teacher-scholars like these:

Headshot of Kristin Arennekamp

Kristina Rennekamp

Dr. Rennekamp’s research focuses on financial accounting from a behavioral perspective. She’s widely published, with work appearing in leading academic journals such as The Accounting Review , Contemporary Accounting Research , and The Journal of Financial Reporting .

Headshot of Karan Girotra.

Karan Girotra

Dr. Girotra studies the digital transformation of companies, whether it’s looking at emerging tools and practices or exploring new business models. He’s frequently interviewed in an array of mainstream business media outlets, including Bloomberg BusinessWeek , Fortune , and Forbes .

Headshot of Kaitlin Woolley.

Kaitlin Woolley

Dr. Woolley studies the psychological processes behind consumer motivation. She’s an award-winning educator and researcher with work published in academic journals and national media outlets including the Journal of Consumer Research , Journal of Marketing Research , and The Wall Street Journal .

EXPLORE JOHNSON SCHOOL FACULTY

What You’ll Learn: Curriculum Overview

As you pursue your PhD in business management, you’ll begin with a set of foundation courses and progress into advanced coursework in your area of interest. Through it all, your faculty committee will help make sure you’re on the right track.

14.1-foundaation-600×400

Foundational Management Coursework

Early in your doctoral program, you will complete foundational coursework in management and other fields. Many of these will focus on the research process and prepare you for your dissertation.

14.2-advancedcoursework-600×400

Advanced Coursework in Your Concentration Area

As you progress in the PhD in Management program, you’ll take electives and advanced courses that align with your research area of interest; these classes can be in the Johnson School and across Cornell.

14.3-dissertation-600×400

Your Dissertation: Creating Original Research

During the final part of the program, you begin work on your dissertation—the culmination of your original research. You choose the topic of research in conjunction with your committee.

VIEW PROGRAM SPECIFICS

Beyond Business: Cross-Disciplinary Collaboration and Dialogue

Tap into the experience and expertise of faculty members from across Cornell University.

Management is a broad science. Business leaders serve in a variety of roles in industries of all kinds: healthcare, consumer goods, agriculture, biotechnology, media, and consulting to name just a few. At Cornell, you can enrich your education and expand your research opportunities by taking courses and finding mentors beyond the college of business.

A drone flies through the air gathering data in a grape vineyard at Cornell AgriTech..

Explore fields like computer science, psychology, sociology, communication, engineering, and data science—and then connect the dots back to your management research.

A presenter stands in front of a room next to a projector screen as people look on from a circle of tables.

Interact with peers and professors from other disciplines by participating in student organizations and special interest groups or by attending public lectures, workshops, and networking events.

16-admissions-1024×768

Admissions Overview: How to Apply to the Management PhD Program

The ideal candidate for the Johnson School’s doctorate degree in management will have a strong record of academic excellence, a solid understanding of the research process, and an entrepreneurial approach to problem-solving. An MBA or master’s degree is not a requirement for admission. 

Our admissions page offers more details about program prerequisites, selection criteria, requirements, deadline information, and a checklist of materials you need to submit with your application.

Connect With Cornell Admissions

The Johnson School admissions team is available to answer your questions about the program and the application process. Stop in or reach out by phone or email today.

253-D Sage Hall Johnson Graduate School of Management Cornell University Ithaca, NY 14853-6201

Phone: 607-255-5340 Email: Graduate Research Programs Office

Aerial image of Cornell’s Ithaca, NY campus, inside an Ithaca campus building, and the Roosevelt Island skyline .

The Cornell Campus: Where You Will Learn, Grow, and Thrive

Learn, grow, and thrive on one of the most beautiful college campuses in the United States. As a PhD student, you’ll spend a lot of time in Sage Hall, a Gothic-style building dating back to 1875. You’ll find more high-tech learning spaces just off campus at the Breazzano Family Center for Business Education. You’ll also have access to the innovative campus of Cornell Tech in New York City—particularly relevant to students focused on technology and information management. 

Attending Cornell also means you’ll call Ithaca, NY, home for about five years. Our eclectic downtown is full of eateries, shops, activities, and all of the amenities you’d need for everyday life. When you’re not in class or studying, you can explore all that the Finger Lakes region has to offer.

PhD in Management FAQ: What You Need to Know

Before you apply to a research-focused graduate program, you’re likely to want to do some deep research of your own. For instance, how does a fully funded PhD in Management work? What’s the typical completion time?

We have a robust Frequently Asked Questions section to help you learn more about our program, the admissions process, and dissertation requirements. For our international applicants, you’ll also find specific details about earning your PhD in Management.

May I speak to someone about my interest in the program and visit?

You are welcome to reach out to any professor with whom you see a good research fit. Our website also has a wealth of information about the program.

Is an interview part of the process?

We offer interviews only to a few applicants after their first screening.

May I talk to a professor or advisor?

You are welcome to contact any professor with whom you see a research match. Faculty are more likely to respond to specific research queries.

I have questions; may I write to this program email address?

Yes. Our response time will vary. We are not able to answer detailed questions that are better assessed by faculty during the application process.

May I schedule a campus tour?

Admissions does not offer campus tours for PhD program applicants. However, you may arrange an appointment with a faculty member.

Fraud alert – beware of third-party post-doc scams.

Cornell University recently has been made aware of fraudulent activity targeting overseas students and researchers, including at least one third party website falsely stating that it is offering a postdoctoral or visiting scholar program in association with Cornell. These scams, which may seek to obtain money and/or personal details from interested applicants, are fraudulent. 

Cornell wishes to warn the public about these fraudulent activities being perpetrated purportedly in the name of Cornell, and/or its officials. Please be advised that: 

  • Cornell does not, nor has it, worked in collaboration with third-party companies or organizations to offer postdoctoral or research certificate programs.
  • Third parties do not collect tuition or fees on behalf of Cornell.
  • Cornell does not work with or endorse such organizations including, but not limited to, Shanghai Lufei Education Technology Co., Ltd. (Chinese name: 上海璐斐教育科技有限公司) and Shenzhen Guoyan Era Education Technology Co., Ltd. (Chinese name: 深圳市国研时代教育科技有限公司).

Cornell’s postdoctoral positions are listed on the Academic Career Opportunities website and postdoctoral fellowship programs are available for viewing. If you suspect a third party of falsely advertising a Cornell program, please notify [email protected]. Victims of such scams may also report them to their local law enforcement authorities for appropriate action.

Start the Application Process Today

Ready to apply to our highly selective, fully funded PhD in Management? We look forward to learning more about you and your research goals. Start the application process today at the Cornell Graduate Admissions website. [You’ll first need to register for an account or log in to an existing one.]

Northeastern University

Academic Catalog 2024-2025

Brand management, graduate certificate.

Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Brand Management helps students create and manage brands that resonate with consumers. Students develop a strategic mindset and specialized skills equipped for today’s dynamic digital marketing environment.

In just four courses—with an option to take a fifth to deepen your learning—you’ll learn how to develop an integrated brand strategy that helps students position an organization for growth. Your coursework will explore the brand-building process across platforms, and you’ll choose electives that take a deeper look at topics such as consumer behavior, marketing research, and innovation.

  • Concentrations and course offerings may vary by campus and/or by program modality.  Please consult with your advisor or admissions coach for the course availability each term at your campus or within your program modality.  
  • Certain options within the program may be  required  at certain campuses or for certain program modalities.  Please consult with your advisor or admissions coach for requirements at your campus or for your program modality. 

Core Requirements

Course List
Code Title Hours
Creating and Sustaining Customer Markets3
Driving Marketing Performance: Measure, Analyze, Profit3
Course List
Code Title Hours
In consultation with advisor, complete 6 graduate-level semester hours for which prerequisites have been met:6
Marketing Research
New Product Development
Managing Customer Engagement in a Service World
Consumer Behavior
Driving Marketing Performance: Measure, Analyze, Profit

Program Credit/GPA Requirements

12 total semester hours required; may take a maximum of 15 semester hours

Minimum 3.000 GPA required

Print Options

Send Page to Printer

Print this page.

Download Page (PDF)

The PDF will include all information unique to this page.

2023-24 Undergraduate Day PDF

2023-24 CPS Undergraduate PDF

2023-24 Graduate/Law PDF

2023-24 Course Descriptions PDF

  • Home »
  • Search »
  • brand management

Postgraduate Courses in Brand Management - 214 Courses

University of aberdeen business school.

University of Aberdeen

  • Marketing Management MSc

University of Aberdeen School of Law

  • International Commercial Law with Dissertation LLM
  • International Commercial Law with Professional Skills LLM
  • International Dispute Resolution with Dissertation LLM
  • International Dispute Resolution with Professional Skills LLM
  • International Intellectual Property and Information Law with Dissertation LLM
  • International Intellectual Property and Information Law with Professional Skills LLM

Bath Spa University Bath Business School

Bath Spa University

  • Marketing and Brand Management MA

Birkbeck, University of London Birkbeck Business School

Birkbeck, University of London

  • Management with Marketing MSc
  • Marketing MSc

Birkbeck, University of London School of Creative Arts, Culture and Communication

  • Digital Media Culture MA
  • Digital Media Design MA
  • Digital Media Management MA Postgraduate Certificate - PgCert

Bournemouth University Department of Corporate and Marketing Communications

Bournemouth University

  • Advertising MA

Bournemouth University Department of Marketing, Strategy and Innovation

  • MSc Marketing & User Experience MSc
  • Marketing Management (Digital) MSc

University of Brighton School of Business and Law

University of Brighton

  • Marketing (Branding and Communication) MSc

City, University of London School of Communication and Creativity

City, University of London

  • Public Relations and Strategic Communications MA

Coventry University School of Marketing and Management

Coventry University

  • Brand Management MA

University for the Creative Arts Business

University for the Creative Arts

  • Design, Innovation & Brand Management Master of Arts - MA (PG)
  • Design, Innovation & Brand Management (with Integrated International Pre-Masters) Master of Arts - MA (PG)
  • Fashion Business & Management Master of Arts - MA (PG) Master of Arts or Master of Science - MA/MSc
  • Fashion Business & Management (with Integrated International Pre-Masters) Master of Arts or Master of Science - MA/MSc

University of East Anglia UEA Norwich Business School

University of East Anglia UEA

  • Brand Leadership MSc

University of Essex Essex Business School

University of Essex

Global Institute of Sport Business and Management

Global Institute of Sport

  • International Sport Management Master of Science - MSc (PG)
  • Sports Directorship Master of Science - MSc (PG)

Goldsmiths, University of London Institute for Creative and Cultural Entrepreneurship (ICCE)

Goldsmiths, University of London

  • Luxury Brand Management MA

LIBF Marketing

LIBF

  • Digital Marketing Master of Science - MSc (PG)

Keele University Keele Business School

Keele University

Kingston University Kingston Business School

Kingston University

  • Marketing Communications and Advertising MSc
  • Marketing and Brand Management MSc
  • Public Relations and Corporate Communications MA

London Metropolitan University Guildhall School of Business and Law

London Metropolitan University

  • Fashion Marketing and Management MA Postgraduate Certificate - PgCert Postgraduate Diploma - PgDip

Loughborough University London Institute for Design Innovation

Loughborough University London

  • Design and Branding MA

Manchester Metropolitan University Clothing Design and Technology

Manchester Metropolitan University

  • Luxury Fashion Management MSc

Nottingham Trent University Nottingham Business School

Nottingham Trent University

  • Marketing and Brand Management Master of Science - MSc (PG)

Nottingham Trent University School of Art and Design

  • Fashion Marketing MA
  • Luxury Fashion Brand Management MA

University of Southampton Southampton Business School

University of Southampton

  • Master of Business Administration (MBA) MBA

University of Southampton Winchester School of Art

  • Fashion Marketing and Branding MA
  • Global Advertising and Branding MA
  • Global Media Management MA

Search for brand management by...

  • Attendance :
  • All attendance types
  • Online / distance learning
  • Short / block course
  • All qualifications
  • Masters/Diploma/PG Cert
  • All countries
  • Europe (any country)
  • EU (any country)
  • Europe non-EU (any country)
  • United Kingdom
  • UK Location :
  • All regions
  • East Midlands
  • East of England
  • West Midlands
  • Yorkshire and the Humber

Postgrad.com

Exclusive bursaries Open day alerts Funding advice Application tips Latest PG news

Complete Our Destination Survey

Destination Survey

Take 2 minutes to complete our Destination Survey for the chance to win a Postgrad Study Bursary worth £2,000.

All we need to know is:

  • Your university
  • Your PG course

GW School of Business site logo

School of Business

  • Accountancy
  • Business Analytics
  • Business Economics & Public Policy
  • Entrepreneurship & Innovation
  • Information Systems & Technology Management
  • International Business
  • Marketing Strategy and Analytics
  • Real Estate
  • Sport, Event, and Hospitality Management
  • Individualized Concentration
  • Entrepreneurship and Innovation
  • Information Systems
  • Accelerated MBA
  • MBA in Security Technology Transition
  • MBA + Graduate Certificate
  • Joint & Dual Degree MBA Programs
  • Master of Accountancy
  • Master of Accounting Analytics
  • MS in Applied Finance
  • About the Program
  • Mission & Learning Goals
  • Careers & Employment
  • Practicum & Capstone Projects
  • MSF China Program
  • Master of Human Resource Management
  • Frequently Asked Questions
  • Course Descriptions
  • MS in Interdisciplinary Business Studies
  • MS in International Business
  • MS in Management
  • MS in Marketing
  • Class Profile & Employment
  • MSPM China Program
  • Ted Barrett
  • Bridget Binsbacher
  • Richard Justice
  • Jonathan Jwayad
  • Jerry Reinsdorf
  • Ken Rosenthal
  • The 4+1 Program
  • Sports Philanthropy Certificate
  • Program and Curriculum
  • Research and Productivity
  • Degree Progress
  • Information Systems and Technology Management
  • Research and Faculty
  • Research & Faculty
  • Doctoral Students
  • Artificial Intelligence
  • Cloud Applications and Information Technology
  • Creativity, Innovation and Entrepreneurship
  • Crisis Management
  • Digital Marketing and Analytics
  • Energy Systems Management
  • Environmental Systems Management
  • Financial Management
  • Global Management
  • Human Capital
  • Management Leadership
  • Management of Technology and Innovation
  • Marketing and Brand Management
  • Project Management
  • Quantitative Business Foundations
  • Sport Management
  • Academic Program
  • Online Healthcare MBA
  • Online MS in Information Systems Technology
  • Plan of Study
  • Project Management Essentials (short course)
  • Sport Management (short course)
  • Rafel Lucea Fund
  • Business & Society Series
  • Summer English for Academic Purposes
  • How To Obtain Your I-20/DS-2019
  • Mandatory Orientation & Pre-Arrival Newsletters
  • Project Proposals
  • Language Resources
  • Travel Resources
  • Short Term Program Structure
  • Designing a Program
  • Program Proposal
  • Faculty Director's Role
  • G&EE Role
  • Transfer Credit Opportunities
  • Cherry Blossom Conference
  • Research Symposium
  • Friday Seminar Series
  • Career Opportunities
  • Finance Seminars
  • Recent Publications
  • GW Investment Institute
  • Course Offerings
  • Summer Programs
  • Research Seminars
  • Research Resources
  • Recent Research Publications
  • Lessons on Leadership
  • Teaching Excellence
  • "Mini" Pitch George
  • Undergraduate Programs
  • How to Apply
  • MBA Admissions
  • Master's Admissions
  • Graduate & Professional Certificate Admissions
  • Executive Education Admissions
  • Doctoral Program Admissions
  • Advising Hours & Appointments
  • Tutoring & Academic Resources
  • Academic Forms
  • Academic Department Contacts
  • Advising FAQs
  • Countdown to Degree Completion
  • Degree Requirements
  • Student Responsibilities
  • BLD Program Mentors
  • Internships and Independent Study
  • Global Bachelor's Program
  • Undergraduate Business Association
  • Case Competitions
  • Career Networking Treks
  • Student Leadership Awards
  • Undergraduate Communications
  • Scholarships
  • Transfer Students
  • Undergraduate Faculty Feedback
  • Undergraduate Registration & Grading Policies
  • Meet Our Team
  • Our 4-Year Strategy
  • Academic Advisors & Appointment Scheduling
  • Team Grievance
  • Registering for Courses
  • Dropping Courses
  • Independent Study
  • Beta Gamma Sigma
  • Getting Started
  • Registration
  • Global MBA Orientation
  • Accelerated MBA Orientation
  • Online Master's and MBA Orientation
  • MS in Business Analytics Orientation
  • On-campus Master’s and MBA Orientation
  • Community & Student Life
  • Resources for Current Students
  • SHRM Student Chapter
  • Explore D.C.
  • Primary Contacts on Campus
  • Academic Assistance
  • Getting Involved
  • Curricular Practical Training Authorization
  • International Student Advisory Board (ISAB)
  • Incoming Exchange Students
  • Global & Experiential Education
  • Commencement
  • Fowler Student Program Coordinators
  • On-Campus Interviewing
  • Code of Conduct
  • Career Fairs
  • Build your Brand
  • Student Code of Conduct
  • On-Campus Interviews
  • GWSB Employment Statistics
  • General Recruiting Policies
  • Contact Employer Relations
  • Connect With Us
  • Meet Our Staff
  • REFA Mentorship Profiles
  • Center for the Connected Consumer
  • National Survey of Entrepreneurship Education
  • The Hot Mommas Project
  • 3-E Learning
  • Howard Hoffman Lecture Series
  • Springboard Enterprises
  • Women's Entrepreneurial Leadership Initiative
  • Women’s Entrepreneurial Leadership
  • New Venture Competition
  • Erik K. Winslow and Deana and Gerald Stempler Research Fund
  • Patriot Boot Camp
  • Junior Achievement
  • Network for Teaching Entrepreneurship (NFTE)
  • Sponsors & Partners
  • Initiatives Focus
  • Advisory Council
  • 2023 Nordic Female Leaders Forum
  • Funded Projects
  • GW-CIBER Funding Opportunities
  • Journal Listings & Rankings
  • Archival Databases
  • Grant Proposal Writing
  • Funded Courses
  • Funded Modules
  • Funded Business Cases
  • External Resources
  • The GW-CIBER Podcast
  • Business Languages Faculty
  • Business German Module 1
  • Business German Module 2
  • Business Cases Handbook
  • Business Cases Resource List
  • Business Case Language Module - Japan
  • Business Language in Focus Column
  • Faculty & Professional Development
  • International Business Bootcamp
  • SDI Faculty Mentors
  • SDI Application Process
  • SDI Scholar Profiles
  • Online Resources for Students
  • Quinn Fellows Fund
  • Video Library
  • Center for Latin American Issues (CLAI)
  • Center for Real Estate & Urban Analysis (CREUA)
  • The Growth Dialogue
  • Institute for Brazilian Issues
  • Investing in Business and Peace Project
  • Impact Investing Initiative
  • Impact Investing in Brief
  • ICR Programs
  • Good Will Chocolate
  • Investing for Impact Lab
  • SUMURR Maternal & Child Health Pilot
  • Advisory Committee
  • Steering Committee & Faculty Advisor
  • The Fourth Capital
  • Global Solution Partnerships Initiative
  • Investing in Sustainable Urban Infrastructure
  • Responsible Global Commodities Initiative
  • Sustainable Cocoa Report
  • ESG & Infrastructure Initiative
  • ASFAH Project
  • VetsDriveVets Project
  • Conferences, Seminars & Panels
  • Denit Trust Challenges in Corporate Governance
  • Executive Committee
  • Robert P. Maxon Lectures
  • Conferences
  • Past Seminars
  • Technical Reports
  • Research & Consulting Services
  • Flagship Initiatives
  • Professional Certificate in Sustainable Tourism Destination Management
  • Professional Certificate in Event Management
  • Professional Certificate in Cultural Heritage Tourism
  • Consulting Practicum
  • Korean Management Institute (KMI)
  • Messages From the Dean
  • GWBusiness Magazine
  • Graduate Admissions Events
  • Student Engagement Events
  • GWSB Expertise
  • The GWSB Proud Podcast
  • Event Reservations
  • Event Guidelines
  • Facilities Services
  • Board of Advisors
  • Corporate Council
  • Alumni Directory
  • Faculty Perspectives & Alumni Connections
  • Social Media
  • Benefits & Services
  • Career & Networking
  • Visit Campus
  • GW Tech Alumni
  • Student-Alumni Mentor Program
  • Project Management Alumni Network
  • Healthcare MBA Alumni Network
  • University Affinity Groups
  • Young Alumni
  • Current Students
  • Alumni News & Class Notes
  • Grants for Graduates
  • Groups & Reunions
  • Support the Admissions Process
  • Share your Expertise
  • Rafel Lucea Global Experiential Fund
  • Giving Societies
  • Dean's Diversity Council

GW School of Business

Graduate Certificate in Marketing and Brand Management

The Graduate Certificate in Marketing and Brand Management provides students with an in-depth understanding of the interface between marketing and brand management. The exciting area of brand management is considered by top executives to be a high-demand marketing specialty. Students will learn to strategically manage brands to help organizations create customer value, increase name recognition, and build brand loyalty in local and global markets. Students will acquire the knowledge needed to design organizational brand identity, manage the customer experience, measure and analyze brand performance, and differentiate brand communication strategies.

Students must complete all of the required and elective credits from the course options below and are expected to maintain a cumulative grade point average of 3.0 or above. Courses completed as a non-degree student are not eligible for application towards the certificate requirements.

Certificate Requirements

The following requirements must be fulfilled: a minimum of 12 credits, including 6 credits in required courses and 6 credits in elective courses.

Course List
Code Title Credits
Prerequisite
MBAD 6274Marketing
Required
MKTG 6248Advertising and Marketing Communications Strategy
or MKTG 6256 Integrated Marketing Communication
MKTG 6255Strategic Brand Management
Elective
Two courses selected from the following:
MKTG 6242Buyer Behavior
MKTG 6243Marketing Research
MKTG 6251Product Management
MKTG 6259Marketing Strategy
MKTG 6261Dynamic Pricing Strategy

Find An Academic Advisor

View Admissions Information

Apply to This Program

  • PhD Programs

PhD in Business students graduating

PhD in Business

Developing highly productive scholars and outstanding classroom teachers..

The Bentley PhD in Business provides an interdisciplinary understanding of business and an in-depth knowledge in a particular chosen field. Your research will probe some of the most compelling issues in business today, all under the interdisciplinary umbrella theme of business, technology and society. Within this umbrella theme you can concentrate in any of the business disciplines, including:

  • Information Systems (Including Information and Process Management & Computer Information Systems)
  • Management (including Organizational Behavior, Strategy, Entrepreneurship, Organizational Theory, Operations and Supply Chain Management, & Business Ethics)  
  • Marketing  
  • Business Analytics

There will be no Fall 2025 intake for the Full Time PhD in Business.

PhD in Business Curriculum - 42 Credits

PhD Courses:

  • PhD 1640 -- Intro to Quant & Stats Workshop -  0 credits
  • PBU 1604 -- Business Workshop Parts I-IV -  3 credits  
  • PhD 1750 -- Independent Summer Research Project -  3 credits  
  • PhD 1650 -- Teaching Workshop -  0 credits  

PhD Methods Courses:

  • PhD 1502 -- Quantitative Analysis I -  3 credits    
  • PhD 1504 -- Quantitative Analysis II -  3 credits  
  • PhD 1506 -- Quantitative Research Methods I -  3 credits  
  • PhD 1503 -- Qualitative Research Methods I -  3 credits  

Track Specific PhD Courses: (Marketing, Management, Information Systems & Business Analytics tracks)

  • Four Track Specific Courses -  12 credits

Elective Courses: 

  • Two Methods Electives -  6 credits    
  • Two Open Electives -  3 credits

American University of Kuwait Assumption University Babson College Bentley University Boston College Boston University Brown University Bryant University California State University, Channel Islands California State University, Easy Bay California State University, Sacramento Clark University College of Charleston Copenhagen Business School Florida Gulf Coast University IESEG School of Management New England College of Business Nichols College Northeastern University Providence College Rochester Institute of Technology (RIT) Salem State University Salisbury University Southern Connecticut State University State University of New York, New Paltz St. Francis Xavier Tallinn University of Technology Tilburg University United States Coast Guard Academy, New London University of Connecticut, Storrs University of Massachusetts Amherst University of New South Wales University of South Carolina, Sumter Wentworth Institute of Technology West Chester University of Pennsylvania Westminster University Worchester Polytechnic Institute (WPI)

Zefeng Bai, Assistant Professor of Business Analytics, University of Tampa  “Optimizing Pension Outcomes Using Target Volatility Strategies”

Olga Biedova, Assistant Professor of Business Analytics, Department of Supply Chain and Information Management, College of Charleston   "Portfolio Insurance Strategies. Parameter Optimization and Comparison Study"

Joseph Dery,  Vice President and Dean of Data Science, Western Governors University  "From Photoshop® to photoshop: Knowing How and When to Protect your Brand"

Guangying Hua,  Lead Director of Data Science , CVS Health “An Analysis of the Structure and Evolution of Networks”

Fernanda Araujo Maciel, Assistant Professor of Decisions Sciences, Department of Information Systems and Business Analytics, California State University Sacramento   "The Analytics of Vulnerable Populations in Brazil" Tao Li, Assistant Professor, Business Analytics, State University of New York, New Paltz  "Studies of Financial Analysts: Over-optimism, Investment Value and Herding Behavior"

Fernanda Araujo Maciel, Assistant Professor of Decisions Sciences, Department of Information Systems and Business Analytics, California State University Sacramento "The Analytics of Vulnerable Populations in Brazil" Kevin Mentzer, Dean of Innovation, Research and Experiential Learning, Nichols College  “Essays on Networks of Influence - Discovering Insight through Social Network Analysis” Maria Skaletsky, Senior Research Consultant, Bentley University “Essays on the Digital Divide - Explorations through Global, National and Individual Lenses”

Funda Sarican, Assistant Professor, Marketing, Nichols Colleg e  “Towards a Better Understanding of Development of Collaborative Consumption Pricing”

Maria Skaletsky, Senior Research Consultant, Bentley University “Essays on the Digital Divide - Explorations through Global, National and Individual Lenses”

Olumayokun Soremekun, Head of Business Development, OLX "Essays on Rethinking African Development: Contextual and Methodological Advances"  

Chao Wang, President, Shaanxi Charles Holding Co.,Ltd  “An Exploration in Health Analytics: Pediatric Burns, Care Policy Assessment, and Interrupted Time Series”

Ying Wang, Assistant Professor, Applied Mathematics, School of Computing and Data Science, Wentworth Institute of Technology “Use Data and Evidence to Improve Quality of Life for Patients with Alzheimer’s Disease”

Guillaume Weisang,   Trading Analytics Manager, Swish Analytics  “Essays on Hedge Fund Replication: Methodological Assessment and Development of the Factor Approach, Nonlinear Modeling and Policy Perspectives”

Changan Zhang,Principal Data Scientist, Boston Consulting Group “Essays on Marketing Analytics: Competition, Connectedness, and Controversy”

INFORMATION SYSTEMS

Yukika Awazu, Associate Professor, Management Information Systems, IESEG School of Management "Implementing An Enterprise System: A Practice-Lens" Quang (Neo) Bui, Associate Professor, Management Information Systems, Rochester Institute of Technology "The Adoption and Diffusion of IT Management Innovations: Adaptation, Reinvention, Alternative Designs, and Rhetorical Persuasion" Martin Dias, Associate Teaching Professor, Supply Chain Information Management, Northeastern University “Public Safety Networks – Examining Mimetic, Complexity, and Legacy Effects on Interorganizational Collaborations"

Ja-Nae Duane, Postdoctoral Researcher, Brown School of Engineering  “Digital Nudges: An Investigation of Both Consumer and Designer Perspectives” 

Dax Jacobson, Associate Professor, Dean, Gore School of Business, Westminster University “Successful IT-Intensive Inter-organizational Relationships: The Role of Governance” Anna Karpovsky, Assistant Professor of Practice, Boston College "Information Systems Strategy and the Role of Chief Information Officers: Strategizing and Aligning Practices" Mark-David McLaughlin, Head of Architecture and Engineering, InterSystems  "A Resource View of Information Security Incident Response"

Wenxiu Vince Nan, Assistant Professor, Information Systems and Operations Management, Perdue School of Business, Salisbury University, Maryland "Digital Innovation and Socioeconomic Transformation: The Case of Mobile Money in Sub-Saharan Africa" Mari-Klara Stein, Associate Professor, Management, Tallinn University of Technology (TalTech)  “Use and Non-Use of IT in the Workplace: Studies on Emotions, Identity and Technology” Arthur Tomasino, Visiting Assistant Professor, Information Systems and Operations Management, Florida Gulf Coast University “The Use of Complexity Theory and Strange Attractors to Understand and Explain Information System Development”

Barry Vary, BlockChain Researcher “Distributed Governance in the Digital Age: Blockchain for Inter-Organizational Collective Action”  Wilson Wong, Associate Teaching Professor, Computer Science, Worcester Polytechnic Institute "User Resistance and Trust in a Clinical RFID Employee Location Tracking Information System"

Naeimah Alkhurafi, Assistant Professor of Business Strategy, American University of Kuwait "The Role of Context in Country Level Entrepreneurial Activity"

Quinn Coen, Consultant, Boston Consulting Group "Careers and Romantic Partnerships: Three Essays on Gender Differences in Role Centrality, Wage Gap, and Life Satisfaction in Dual-Career Couples"

Roisin Donnelly, Assistant Professor, Management, University of Tilburg "The Dynamics of MNC Locational Decisions: Extensions and Contingencies"

Sami Ghaddar, Assistant Professor of Strategy In-Residence, Management, University of Connecticut “Board of Director Composition: An Examination of How Director Age and Board Innovation Committees Impact Corporate Social and Financial Performance”

Peter Imbriale, Assistant Professor, Management, United States Coast Guard Academy, New London, CT “Disaster Relief and Humanitarian Logistics: Three Essays”  Nora Junaid, Lecturer, Operations & Information Management, University of Massachusetts, Amherst "Technological Proactivity: Development of a Measure and Initial Test" Opal Leung, Associate Professor, Management & Leadership, St. Francis Xavier University "Micro Role Transitions in Two Contexts" Patrick McHugh, Professor of the Practice, School of Engineering, Brown University "Ties that Bind: A Network Perspective on University Spinouts" Luisa Melo, Assistant Professor of Management, University of South Carolina, USC Sumter-Aiken Business Program "Firm-Level Corporate Governance in the Context of Emerging Market Firm Internationalization" Ken Mullane, Associate Professor, Management, Salem State University “What to do amid Disruption? Ethical Climate and Trust as Determinants of Virtual Team Member Effort” Elise Perrault, Advisor, Ameriprise Financial Services  “Refining the Firm-Stakeholder Engagement Model: An Expanded Theory of Salience and Firms’ Responses to Stakeholder Influence” Dirk Primus, Associate Professor, School of Information Systems and Technology Management, University of New South Wales “Exploring the Development Chain – An Inquiry into the Linkages between New Product Development and Supply Chain Management” Craig Randall, Associate Professor, Management, Florida Gulf Coast University “An Unstable Balance; Exploration, Exploitation and Innovation Decline during Development” Jessica Zinger, VP Sales, RevOps Leader, SentinelOne and Adjunct Lecturer Assumption College and Clark University "Corporate Prediction Markets for Business Decisions: New Applications, Challenges and Limitations"

Vasilia Vasiliou, Visiting Assistant Professor, School of Management, Clark University "Increasing Gender Diversity on Corporate Boards: Voices of Male and Female Directors in the United States"

Tyler Wasson, Assistant Professor of Management, Assumption University  “Former U.S. Political Figures on S&P 500 Boards: Three Essays” 

Ivan Fedorenko, Assistant Professor, Marketing, California State University -- East Bay "The Use of Secrets in Marketing and Value Creation"

Michele Jurgens, Associate Professor, Business, New England College "From Social Media to Social Movements: An investigation of the role of social media in secondary stakeholders' actions - the case of Deep Water Horizon" Gary Ottley, Associate Professor of Practice , Marketing, Babson College The Consciousness Awakens! The Expansion of Conscious Capitalism Into The Marketing World: Do Marketing Managers Practice ‘Conscious’ Marketing?” Ekin Pehlivan, Professor, Marketing, California State University, Channel Islands “Ironic Advertising: Theory, Evidence and Practice”

Junhong Emma Wang, Associate Professor, Marketing Department, Southern Connecticut State University "Exploring the Effects of Mindfulness in Marketing: Mindfulness, Ethics, Emotional Labor and Service Quality"

PhD in Business Research

Research within the context of the phd in business program will probe some of the most compelling issues in business today, all under the interdisciplinary umbrella theme of business, technology and society..

Within this umbrella theme you can concentrate in any of the business disciplines, including:

  • Information Systems (including Information and Process Management, Computer Information Systems and Information Design)
  • Management (including  Organizational Behavior ,  Strategy ,  International Business ,  Entrepreneurship ,  Organizational Theory ,  Operations and Supply Chain Management,  and  Business Ethics )

Below you will find additional information about our research and concentration areas and research being conducted by the departments and doctoral students.

Through our Business Analytics specialization we actively mentor PhD candidates in their research, teaching and networking activities. In particular, business analytics PhD candidates benefit from involvement in the  Data Analytics Research Team (DART) , and in projects with the  Center for Quantitative Analysis . Interdisciplinary applied research that’s relevant to business practice is a strength of the department. Possible projects could include business problems arising in areas such as marketing, finance, health care and economics that can be addressed through the innovative application of quantitative methodologies. Each project leverages expertise in cutting-edge quantitative methods to make a contribution both to the area of business analytics and the specific business area represented by the relevant data.

Bentley has a strong commitment to Information Systems, with two departments —  Information and Process Management  and  Computer Information Systems — specializing in IS research and teaching. Preference will be given to highly qualified PhD applicants with particular interest in conducting research on  digital innovation , the  management of business analytics , and t he future of work . Research aimed at the ways in which IT is transforming business practice, inspiring innovation, shaping knowledge creation, and influencing the complex mechanisms of communication, collaboration and information management.

Download our Information Systems Flyer

Examples of possible IS related research topics include, but is not limited to:

Design and Implementation of Applications and Infrastructures Examples include the design of collaboration-enabling technology, software and model reuse in an enterprise architecture context, the development of organizational and industry IT architectures, management of globally distributed software development, the development and implementation of technical standards.

Individual User Experience of IT Examples include the use of IT to enhance creativity, the use of IT for marketing, the effects of online shopping tools on consumer decision-making, the usability of web search systems, the pedagogical use of handheld computing technology, collaboration theory as a foundation for usable enterprise systems. IT-Enabled Business Process Management Examples include process modeling, analysis and redesign; business process management and workflow technology; auditing of systems that support business processes; control issues related to business processes and systems; the role of IT, metrics and change management in business process management. Policy and Societal Implications of IT Examples include critical infrastructure protection, privacy, the development of technology and industry standards, the role of telecommunications in economic development and globalization, the social consequences of globally distributed work and digital media, protection of digital intellectual property. Business Innovation and Information Management Examples include strategic use of IT, designing and managing IT-enabled organizational transformation, requirements determination for business applications of IT, investing in IT architectures for business value, global IT sourcing, using IT to support globally distributed enterprises, and inter-organizational collaborations, project management and change management.

Bentley’s Management department is an inclusive community committed to producing high-quality research and training PhD students. Departmental research interests include:  Diversity and Global Cultures ;  Entrepreneurship and Innovation ;  Ethics, Corporate Social Responsibility and Governance ;  Leadership and Change ;  Organizational Behavior and Careers ; Strategic Management;  Supply Chain and Service Operations Management ; and  Teaching and Learning .

Download our Management Flyer

Faculty members have published in such top academic journals as;  Academy of Management Journal, Strategic Management Journal, Organization Science, The Journal of Business Venturing, Entrepreneurship Theory and Practice, Academy of Management Learning and Education, Management Science, Journal of Organizational Behavior, Organization Studies, Operations Research, The European Journal of Operational Research, Manufacturing and Service Operations Management, Industrial and Corporate Change, The Journal of World Business, Journal of Management Studies, Human Relations, Long Range Planning, Research Policy, Business and Society, and Business Ethics Quarterly .  

Through our Marketing specialization in the Bentley PhD program in Business, you might take specialized courses in consumer behavior, brand management and then a course related to your specific dissertation area within marketing. The marketing faculty portfolio of research interests, from brand and relationship management to international marketing, represents a wide-ranging perspective of the marketing discipline, a perspective that ultimately benefits, the university, the discipline and society. Marketing Department faculty support the mission of Bentley and contribute to the discipline of marketing by pursuing innovative and insightful research on how organizations produce, deliver and sustain value for consumers, other organizations and society.

Download our Marketing Flyer

A selection of published collaborative research between Bentley Faculty and Business PhD Students and Alumni:

  • Bai, Z.  (2021). Does frequent prayer help reduce alcohol use? Heterogeneity in religious contexts and drinking styles. Mental Health,  Religion & Culture , 1-13.
  • Bai, Z.  (2021). Does robo-advisory help reduce the likelihood of carrying a credit card debt? Evidence from an instrumental variable approach.  Journal of Behavioral and Experimental Finance , 29, 100461.
  • Li, M.,  Wang, Y ., Ndiwane, N., Orner, M. B., Palacios, N., Mittler, B., ... & Xia, W. (2021). The association of COVID-19 occurrence and severity with the use of angiotensin converting enzyme inhibitors or angiotensin-II receptor blockers in patients with hypertension.  Plos one , 16(3), e0248652.
  • Marabelli, M., Vaast, E., &  Li, J. L . (2021). Preventing the digital scars of COVID-19.  European Journal of Information Systems , 1-17.
  • Bai, Z.  (2020). The impact of different drinking habits on marijuana use among college-aged youths.  The Social Science Journal,  1-22.
  • Bai, Z. , & Wallbaum, K. (2020). "Optimizing Pension Outcomes Using Target‐Driven Investment Strategies: Evidence from Three Asian Countries with the Highest Old‐Age Dependency Ratio".  Asia‐Pacific Journal of Financial Studies,  49(4), 652-682.
  • Biedova, O.,  & Steblovskaya, V. (2020). Multiplier optimization for constant proportion portfolio insurance (CPPI) strategy. International  Journal of Theoretical and Applied Finance , 23(02), 2050011.
  • Donnelly, R.,  Manolova, T. S. (2020). Foreign Location Decisions through an Institutional Lens: A Systematic Review and Future Research Agenda.  International Business Review, 29  (4), Article 101619.
  • Fedorenko, I ., Berthon, P., & Edelman, L. (2020). Hide and uncover: the use of secrets in marketing.  Journal of Marketing Management,  36(7-8), 682-704.
  • Mentzer, K.,  Frydenberg, M. E., Yates, D. J. (2020). Teaching Applications and Implications of Blockchain via Project-Based Learning: A Case Study.  Information Systems Education Journal , 18 (6), 57-98. (link)
  • Mentzer, K., Wang, Y ., & Haughton, D. (2020). Interlocking Boards and the Corporate Elite: A 20-Year Analysis of the S&P 500. I ssues in Information Systems , 21(4).
  • Nan, W.  V., Zhu, X., Markus, M. (2020). What We Know and Don’t Know about the Socioeconomic Impacts of Mobile Money in Sub-Saharan Africa: A Systematic Literature Review.  Electronic Journal of IS in Developing Countries .
  • Steblovskaya, V. R.,  Biedova, O . (2020). Multiplier Optimization for Constant Proportion Portfolio Insurance (CPPI) Strategy.  The International Journal of Theoretical and Applied Finance, 23  (2), 22.
  • Sultanow, E.,  Duane, J. , & Chircu, A. (2020). Skills for Sustainable Enterprise Architectures in a VUCA World.  WI2020 Community Tracks , 224–239
  • Wang, E. J.,  Berthon, P. R., & Bechwati, N. N. (2020). The effect of mindfulness on service encounter quality.  Journal of Services Marketing .
  • Awazu Y.,  Mariano Stefania, Newell Sue, (2019). The Mediating Role of Artifacts in Position Practice at Work: Examples From a Project-based Context,  Information and Management , 56 (4) 602-613.
  • Bai, Z., Jain, N., Kurdyukov, R., Walton, J., Wang, Y., Wasson, T . K., Zhu, X., Chircu, A. M. (2019). Conducting Systematic Literature Reviews in Information Systems: An Analysis of Guidelines.  Issues in Information Systems. 20(3), 83-93.
  • Berthon, P.,  Pehlivan, E., Yalcin, T ., Rabinovich, T. (2019). True, fake and alternative: a topology of news and its implications for brands.  Journal of Product & Brand Management .
  • Mentzer, K.,  Fedorowicz, J., & Williams, C. (2019). Police Use of Social Media: Comparing Classification Methods.  Issues in Information Systems , 20(3).
  • Stein, M. K. , Wagner, E. L., Tierney, P., Newell, S., & Galliers, R. D. (2019). Datification and the Pursuit of Meaningfulness in Work. J ournal of Management Studies , 56(3), 685-717.
  • Colleen M Ryan, Austin Lee, Frederick J Stoddard, Nien Chen Li, Jeffrey C Schneider, Gabriel D Shapiro, Cornelia L Griggs,  Chao Wang , Tina Palmieri, Walter J Meyer, Frank S Pidcock, Debra Reilly, Robert L Sheridan, Lewis E Kazis, Ronald G Tompkins.(2018). Multi-Center Benchmarking Study Group; The Effect of Facial Burns on Long-Term Outcomes in Young Adults: A 5-Year Study,  Journal of Burn Care & Research , Volume 39, Issue 4, 13 June 2018, Pages 497–50.
  • Edelman, L. F.,  Donnelly, R. , Manolova, T. S., Brush, C. G. (2018). Gender Stereotypes in the Angel Investment Process.  International Journal of Gender and Entrepreneurship, 10  (2), 134-157.
  • Fedorowicz, J., Sawyer, S.,  Tomasino, A.  (2018). Governance Patterns of U.S. Public Safety Networks: A Fuzzy Set Qualitative Comparative Analysis.  Journal of Information Technology, 33  (4), 326-344.
  • Galliers, R. D.,  Stein, M.  (2018). Information Systems: To Be, or Not To Be, a Science? Is that the Question?  Communications of the Association for Information Systems , 43 (12), 197-204. (link)
  • McLaughlin, M. D. , & Gogan, J. (2018). Challenges and best practices in information security management.  MIS Quarterly Executive , 17(3), 237-262.
  • Perrault, E.  and Quinn, M. (2018).  "What firms have been doing?  Exploring what the KLD data report about firms' corporate social performance (CSP) in the period 2000-2010",  Business & Society,  57(5), 890-928.
  • Primus, D. , Stavrulaki, E. (2018). Connecting Product Development and Supply Chain sub-processes to improve New Product Introductions: The impact of connection intensity and timing.  Supply Chain Forum: An International Journal  (19(2)), 142-159.
  • Quinn, M. A.,  Perrault, E.  (2018). A Descriptive Approach to Corporate Social Performance: Not Slack Investments Nor Good Management, but a Virtuous Cycle.  Business and Society .
  • Williams, C. B., Fedorowicz, J., Kavanaugh, A.,  Mentzer, K ., Thatcher, J. B., Xu, J. (2018). Leveraging Social Media to Achieve a Community Policing Agenda.  Government Information Quarterly, 35  (2), 210-222.
  • Fedorenko, I.  & Berthon, P. (2017). Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models.  AMS Review.  December 2017. Vol. 7, Issue 3-4, pp.183-194.
  • Fedorenko, I.,  Berthon, P., & Rabinovich, T. (2017). Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation.  Business Horizons.  March 2017. Vol.60, Issue 2, pp.155–165.
  • Larson, B.,  Leung, O., & Mullane, K . (2017). Tools for teaching virtual teams: a comparative resource review.  Management Teaching Review , 2(4), 333-347.
  • Ottley, G.,  Nasr, N. I. (2017). Teaching an Elevated View of Marketing: Marketing with Customers.  Marketing Education Review, 28  (3), 217-229.
  • Pololi, L. H., Evans, A. T., Nickell, L., Reboli, A., Coplit, L. D., Stuber, M.,  Vasiliou, V.,  Civian, J. T., Brennan, R. T. (2017).  Assessing the learning environment for medical students: an evaluation of a novel survey instrument in four medical schools.  Academic Psychiatry ,41(3), 354-359.
  • Primus, D .,Stavrulaki, E., (2017). A product centric examination of alignment decisions at the nexus of product development and supply chains,  International Journal of Logistics ManagemenT .
  • Rabinovich, T., Berthon, P.,  Fedorenko, I.  (2017).  Reducing the distance: financial services education in web-extended learning environments .  Journal of Financial Services Marketing , 22 (3), 126-131.
  • Todd P. Semla, Austin F Lee, Ronald Gurrera, Laura Bajor, Mingfei Li, Donald R. Miller, Eric G. Smith,  Chao Wang , Yun Wan, Lewis E. Kazis Mark S. Bauer (2017),  Off-Label Prescribing of second-Generation Antipsychotics to Elderly Veterans with Posttraumatic Stress Disorder and Dementia.  Journal of the American Geriatrics Society , 08/2017.
  • Wong, W.,  Pepe, J. T., Englander, I. S. (2017). Raising the Bar: Challenging Students in a Capstone Project Course With an Android and Mobile Web Parallel Development Team Project. ISEDJ, 15 (6), 27
  • Jurgens, M.,  Berthon, P., Edleman, L. (2016). Social Media Revolutions: The Influence Of Secondary Stakeholders.  Business Horizons , 59 (2), 129–136.
  • Lutafali, S.,  Pogvara, Q. , & Khoja, F. (2016). Expanding Role of Microfinance Institutions to Combat Multidimensional Poverty.  International Journal of Ecological Economics and Statistics , 37(2), 1-10.
  • Perrault, E.  and Clark, C. (2016). “Environmental shareholder activism: Considering status and reputation in firm responsiveness”,  Organization & Environment,  29(2), 194-211.
  • Skaletsky, M . ., Galliers, R. D., Haughton, D.  M., Soremekun,  O. (2016). Exploring the Predictors of the International Digital Divide .  Journal of Global Information Technology Management , 19 (1), 44-67. b
  • Stein, M. , Galliers, R. D., Whitley, E. (2016). Twenty years of the European Information Systems academy at ECIS: Emergent trends and research topics.  European Journal of Information Systems , 25 (1), 1-15. b
  • Wang, E. J. , Berthon, P., Leyland, P., McCarthy, I. (2016). Service, emotional labor, and mindfulness.  Business Horizon , 59 (6), 655-661.

Professor Jay Thibodeau

PhD in Business Faculty

As a Bentley PhD, your research will probe some of the most compelling issues in business today, all under the umbrella theme of business, technology and society. You’ll work with Bentley faculty members committed to rigor in a trans-disciplinary environment that’s focused on the individual student.

Your faculty advisor supervisory team might include representatives from various academic departments, but all are true partners. Visit our  faculty database  to learn more about Bentley faculty research interests.

View business faculty

Interested in learning more about our PhD Programs? Schedule a one-on-one phone meeting with  Patricia Caffrey , Administrative Director, at +1 781-891-2541.

  • A Bentley Education
  • President's Office
  • Board of Trustees
  • President's Cabinet
  • Mission and Values
  • Diversity and Inclusion
  • Strategic Plan
  • Tuition and Financial Aid
  • Special Programs
  • Connect with a Counselor
  • Why Bentley
  • Tuition and Aid
  • MBA and MS Programs
  • Connect with Us
  • Undergraduate Programs
  • Graduate Programs
  • Student Accessibility Services
  • Research, Centers and Labs
  • Executive Education
  • Campus Life
  • Diversity, Equity and Inclusion
  • Housing and Dining
  • Student Health
  • Athletics and Recreation
  • Career Development
  • Leadership Groups
  • FAQs and Benefits
  • Support Bentley

Helpful Links

Université  Libérale de Paris

Quick Links:

  • Open Search Window

Ph.D in Luxury Management and Marketing

Ph.D in Luxury Management and Marketing

Doctor of philosophy in luxury management and marketing, 2 qualifications from uk and france.

Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) with 18 specializations is a dual degree program that combines an Ofqual Recognised Awarding Organisation and Université Libérale de Paris. The PHDLMM is the highest degree in practical academia and science specializing in luxury management and marketing.

The Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) has 18 specializations that focus on in-depth research knowledge in luxury management and marketing. Students have access to research from the start, with topics that are highly practical and applied.

Unlike the Professional Doctor program, students must have at least one scientific article published in ISI/SCOPUS journals, journals owned by the Liberal University of Paris, or journals linked to.

The Doctor of Philosophy in Luxury Management and Marketing at the Université Libérale de Paris (Paris-U) is a dual qualification program.

Graduates will receive:

  • LRN Level 8 Diploma in Strategic Management and Leadership.
  • Doctor of Philosophy in Luxury Management and Marketing degree offered by Université Libérale de Paris

Programs in details

Distinction in accreditation:

The Doctor of Philosophy in Luxury Management and Marketing program is a dual-degree program, resulting in the completion of two distinct degrees. The program is a cooperation between the Ofqual-accredited UK national competency framework accreditation system and Université Libérale de Paris (Paris-U). Both institutions are institutionally and programmatically accredited.

  • The Université Libérale de Paris (Paris-U) is certified at the highest level of the Premier Institute by the HEAD (High Education Accreditation Department), and at the program level by the examination system and granting of British national certificates by level (Awarding bodies of Ofqual, UK. Gov).
  • LRN is one of the prestigious institutions granting national qualifications in the UK, accredited by Ofqual, UK. Gov.

Distinctions in learning method:

All the programs is applied the Liberal Education pedagogy for graduated learners.

Our Paris-U  A.C.T  will help the learners:

  • A ccredited Programs with international recognition.
  • C hange and get another degree major within 12 months.
  • T -Shaped skills.

For the international learners not study full time in France, the program is designed for those who are always on the go, using the Hybrid Model with live classes. Students can study Université Libérale de Paris’ original program and achieve a degree as full-time study abroad students without needing to accommodate in France.

Distinctions in degrees: 2 independent qualification with the specialization based on the Doctoral thesis:

  • A LRN Level 8 Diploma (Doctoral Level) in Strategic Management and Leadership.
  • A Specialized Doctor of Philosophy in Luxury Management and Marketing from Université Libérale de Paris

Distinctions in learning and research materials:

  • The learners get access to Level 8 EQF specialty courses even though the Professional Doctorate program is career-oriented and research-oriented from the start. This methodology is used for the first time in Europe at Université Libérale de Paris.
  • Access to specialist subjects at the doctorate level not only helps fellows consolidate their expertise, but also serves as an essential reference tool to aid fellows in doing research and writing their doctoral thesis with assurance.

Distinctions in expert acknowledgement:

  • The Liberal University of Paris is also the first institution to develop a dual accreditation model that combines the thorough accreditation of the academic program with the recognization of the professional accrediting organizations (Professional Certified Bodies).
  • Depending on the curriculum, the Senior Leader Council [UK] will honor the research and professional ability of specialists who have graduated from doctorate programs at the Liberal University of Paris.

List of Specializations:

Postgraduate students pursuing dual degrees in the Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) program will receive two independent degrees, with the specialization based on the doctoral thesis. Research students can specialize in one of the following areas:

  • Ph.D in International Business
  • Ph.D in Hospitality Managememt 
  • Ph.D in Public Administration 
  • Ph.D in Hospital Management 
  • Ph.D in Pharmaceutical Management 
  • Ph.D in Healthcare Management 
  • Ph.D in Human Resources Management 
  • Ph.D in Finace & Banking 
  • Ph.D in Logistics and Supply Chain Management 
  • Ph.D in Tourism Management 
  • Ph.D in Luxury Management 
  • Ph.D in Engineer Management 
  • Ph.D in Technical Management 
  • Ph.D in Construction Management 
  • Ph.D in Design Management 
  • Ph.D in Information Technology Management
  • And other specializations based on the Doctoral Thesis

The Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) dual degree program is an applied research-oriented program in which students will take research-related courses and conduct research step by step with the assistance and supervision of instructors.

The program is two years long. The method of instruction consists of a combination of globally livestreamed lectures (Live Class) with instructors.

Mandatory modules:

  • Develop advanced research approaches in a suitable context. (30 credits)
  • Advanced Literature Review. (30 credits)
  • Advanced Design Research. (30credits)
  • Advanced Data Analytics for Research. (30 credits)

Students will complete each phase of their PhD thesis after each course.

PhD thesis stage (60 credits)

  • Doctoral Thesis (60 credits)
  • Defend Doctoral Thesis

The Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) thesis will be concerned with luxury management and marketing solutions and knowledge development.

The Ph.D. program, unlike the DLMM programs, requires a minimum of one academic journal published on the ISI/SCOPUS system or on journals owned or affiliated with Paris-U.

Students who complete the Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) dual degree program can:

Be able to conduct research relevant to the context of the specialization.
  • Assess the significance, practicability, and research potential of the problem to be investigated.
  • Develop and modify research objectives to suit orientation, research objectives, and research time constraints.
  • Analyze, consider alternatives, and make appropriate research decisions.
2. Be able to collect, organize, and choose theoretical foundations for PhD research projects
  • Collect theoretical foundations related to the research topic.
  • Organize and develop theoretical foundation structures for research topics.
3. Be able to design an entire study.
  • Know how to conduct a literature review and select relevant studies to support the proposed research.
  • Design the research in accordance with the research objectives, research questions, and time frame.
  • Adjust the chosen research methodology while keeping research ethics and feasibility in mind.
4. Be able to create a research proposal and carry out research.
  • Examine theoretical foundations and research models when developing research questions.
  • Develop research to international standards by writing a complete PhD thesis on a chosen topic.
  • Know how to present your research to a scientific panel.
  • Be able to persuade and argue.
  • Be able to write academic journals
  • Be able to work with the appraisal council and peer-review in the process of publishing academic journals.

The Université Libérale de Paris is the only university where doctoral students can study a full range of courses specialized in luxury management and marketing. The materials from these specialized courses can be used to broaden the students’ knowledge and aid in their research process.

All study materials for Luxury Management and Marketing majors at the Doctoral level (Level 8 EQF) are posted on the training management system (LMS), and these materials are only accessible to doctoral students at the Université Libérale de Paris.

Students taking the PhD in Luxury Management and Marketing  program have access to the following materials and lectures:

  • Developing Strategic Management and Leadership Potential (20 credits)
  • Managing Strategic Change (20 credits)
  • Project Development, Planning and Management (20 credits)
  • Advanced Research Design and Methodologies (40 credits)
  • Developing Research Capability (20 credits)
  • Strategic Financial Management (20 credits)
  • Strategic Human Resource Management (20 credits)
  • Entrepreneurship and Innovation (20 credits)
Ph.D students have both specialized knowledge at the doctoral level and research competence from the Ph.D. with the help of knowledge-supporting materials.

The doctoral programs at Université Libérale de Paris are designed with a training time of 2 to 5 years or more, culminating in a PhD thesis that meets international standards.

When participating in the PhD program in conjunction with the UK qualification system Level 8 Diploma, graduate students can choose between two training programs: Specialized Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) or Specialized Doctor of Luxury Management and Marketing (DLMM).

Despite sharing the same specialization, the Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) and Doctor of Luxury Management and Marketing (DLMM) have many differences. Some of the fundamental differences are as follows:

STTCriteriaPhDProfesional Doctorate
1NameDoctor of Philosophy in [Majors]Doctor of [Majors]
2ClassificationDoctorateProfessional Doctorate
3Level Level 8 EQFLevel 8 EQF
4Years of traningFrom 3 to 5 yearsFrom 2 to 5 years
5Learning and research goalsForming a new theoretical frameworkForming a new theoretical framework or applied solutions
6Publish paper in ISI/SCOPUSEncouraged Must have
7Subject requirementsSix compulsory doctoral-level subjects and research-intensive subjectsSix compulsory doctoral-level subjects and research-intensive subjects
8Thesis RequirementsHigh level of academic and theoryHigh level of application content
9Recognition after graduationDoctoral (Dr.)Doctoral (Dr.)
10DegreesDual degree: Level 8 Diploma & Ph.D. Degree with majorsDual degree: Level 8 Diploma & DBA Degree with majors
11CareerTeaching, ResearchingTeaching, Managing, Researching
12Academic Development PathwayPost Doctoral ProgramsPost Doctoral Programs

Candidates who register for the program will be considered by the application department before joining the program, in addition to the entry requirements, to ensure that they understand and benefit from the program.

Entry requirements must meet at least one of the following criteria:

  • Master’s degrees in specific fields from accredited universities. The appraisal procedures will be carried out by Paris-U or our local partner for domestic universities that do not have international accreditation.
  • RQF (UK), EQF (Europe), or Level 7 diploma equivalents must be obtained from accredited institutions.
  • The Université Libérale de Paris does not accept degrees from fake universities, Diploma Mills, accredited universities, or discredited accrediting organizations.

English language requirements:

  • English at or above CEFR (Common European Framework of Reference) level B2.
  • IELTS 5.5; Speaking and writing must both be 5.5 or higher.
  • In the absence of an English certificate, the Université Libérale de Paris (Paris-U) and its partner will perform an internal English test and evaluate each candidate.

The Université Libérale de Paris (Paris-U) reserves the right to accept or reject applications based on accrediting agency requirements and Paris-U’s global acceptance target.

The Université Libérale de Paris (Paris-U) is a university that is HEAD-accredited at the institution level and the UK RQF framework at the program level. At the programmatic level, Paris-U is endorsed by the LRN, an awarding body recognized by the UK government. After completing the program, students may confidently enter the job market, continue their education, and seamlessly transfer to other prominent and similar educational systems because the curriculum and degrees are rigorously approved by prestigious organizations.

  • Please go  HERE  for additional information about the accreditation of the Université Libérale de Paris (Paris-U).
  • Please go  HERE  for additional information about LRN’s accreditation and programs.

The Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) program combines two degrees. Students receive the following upon graduation:

The LRN Level 8 Diploma in Strategic Management and Leadership

In the United Kingdom, Level 8 is equivalent to:

LevelQualification FrameworkEquivalent degrees
8Level UK (RQF)Level 8 diploma
12Level in Scotland (SCQF)Doctoral Degrees
Professional Development Awards
DoctorThe Frameworks for Higher Education Qualifications of UK (FHEQ)Doctorate, for example, Doctor of philosophy (PhD or DPhil)
8Level in Europe (EQF)Doctorate, for example doctor of Philosophy (PhD or DPhil)
Level 8 diploma
10Level in Australia (AQF)Doctoral Degree
10Level in Africa (ACQF)Doctoral Degree
8Level ASEAN (ARQF)Doctoral Degree
Level 8 Diploma
8Level based on Vietnam Qualification Framework (VQF)Doctoral Degree

Doctor of Philosphy in Luxury Management and Marketing (PHDLMM) from Université Libérale de Paris  (Paris-U)

The Université Libérale de Paris (Paris-U) specialized Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) is equivalent to Level 8 Diploma of the EQF European Qualification Framework and is assessed using the Paris-U accreditation system.

The specialized Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) degree is one of the highest academic degrees. When combined with the dual degree system, which combines a UK Level Diploma and a Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) from the Université Libérale de Paris, research students can pursue a career as a specialist or research specialist in theory and practice, become a lecturer, or advance to senior positions in the labor market.

Students can participate in PostDoc programs based on the fields of research they want to develop if they want to conduct international research, publish international articles on the ISI, SCOPUS system, and so on.

Graduate students can also publish books, studies developed during their studies, or research that comes up during their studies.

After completing the Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) program at Universit Paris, students will be awarded the following:

  • Senior Leader Certified (UK Gov Standard No. ST0480)
  • Research Scientist Certified (UK Gov Standard No. ST0759). Graduates can apply for these accreditations without taking the annual EPA examinations and exams conducted by the Senior Leader Council.
  • Students are full-time Université Libérale de Paris students (Paris-U).
  • Students pursue the original program as full-time students at Université Libérale de Paris in France (Paris-U).
  • The program is entirely taught in English. Université Libérale de Paris (Paris-U) does not adopt the education system for French-taught programs in France.
  • Degrees awarded by Université Libérale de Paris (Paris-U) are classified as private university degrees. Université Libérale de Paris (Paris-U) degrees are not part of the public education system, not owned by the French government, and is not part of the France-based higher education system.
  • This is not an affiliate program, nor is it a Vietnamese-taught international program.
  • Local lecturers are not involved in teaching. Local activities are only for academic support.
  • Fees and scholarship policies (if applicable) are subject to change or cancellation at any time.

Liability Disclaimer

  • Université Libérale de Paris (Paris-U) and its partners make no assurances that students who enroll will graduate, and receive a degree. Only if the student fully meets and fulfills the academic, financial, disciplinary, and other requirements does the Université Libérale de Paris award degrees and recognize academic results.
  • Université Libérale de Paris (Paris-U) reserves the right to refuse admission, refuse support, cancel student status, and not reimburse tuition and fees in the case of a commit of violations, absenteeism, or voluntary refusal to continue the program.
  • Université Libérale de Paris (Paris-U) cannot guarantee that a degree will be accepted by a third party. The receiving organisation subjectivity determines whether or not to accept.
  • Université Libérale de Paris (Paris-U) does not guarantee that students will receive a salary increase, promotion, or be accepted into new positions or jobs after graduation.
  • Despite regulations governing cross-recognition and qualifications equivalence, each country, organization, and unit has their own right to receive and recognize degrees. Université Libérale de Paris (Paris-U) does not guarantee automatic degree recognition when using degrees, certificates, transcripts, and other documents from the Université Libérale de Paris (Paris-U) and partner schools. Similarly, Université Libérale de Paris does not guarantee or support the process of recognizing equivalent qualifications (if any).
  • Université Libérale de Paris (Paris-U) makes no guarantees or commitments that students will be able to reside, work abroad, obtain a work permit, a teaching license, or a specialist license in France, Europe, or any other country.
  • Université Libérale de Paris (Paris-U) offers extreme assistance, but cannot guarantee students 100% of short-term study visa (in case of full-time study) or European visa (to attend graduation ceremony in France and/or Europe) if it does not meet the requirements of the host country and the appropriate authorities in granting and approving the right to exit, move, and migrate.

Diverse people in a supporting group session

Tuition fees

Tuition policies are in keeping with the provisions of the Paris-U policy and subject to change without notice. In some case, Paris-U offer variety of Scholarships for International Students. 

Université Libérale de Paris

Université libérale de paris (paris-u) offers a variety of scholarships for international students. the scholarship is not for full-time learners in france and eu and is limited..

Université  Libérale de Paris

The world’s first liberal arts university for post-graduates

1 Rue de Stockholm • 75008 Paris, France Phone: +33758491227 Email: [email protected]

A member of the European Education Holdings

Wertachstrasse 21 • 86153 Augsburg, Germany Phone: +15908605264 Email: [email protected]

About Paris-U

Liberal Education Paris-U’s Accreditation Paris-U’s Institutes EQF Policies and Terms

Master’s Programs Doctoral Level

Paris-U members

Short Courses Network APEL.Q

Paris-U systems

University Management Systems (UMS) Learning Management Systems (LMS)

Paris-U policies

Clauses of Use Acceptable Use Intellectual Property and Trademarks Ethics Code Student Policies Refunds

THE WORLD'S FIRST LIBERAL ARTS UNIVERSITY FOR POST-GRADUATES!

  • Master Programs
  • Doctoral with Croatia
  • Doctoral with Poland

IMAGES

  1. 5 Reasons why brand management is important

    phd brand management

  2. PHD gets a global branding makeover

    phd brand management

  3. Brand Management Study Notes

    phd brand management

  4. Complete guide to brand management

    phd brand management

  5. What Is Brand Management?

    phd brand management

  6. Brand Management Vs Product Management

    phd brand management

VIDEO

  1. Forex Trader Makes 17K Live

  2. DREAMFANG

  3. Brand management meaning and process

  4. PHD UK

  5. Topic selection of PhD Management sciences proposal

  6. ये क्या किया TCS के HR Department ने? #shorts #tcs #employment #hiring #trendingnow

COMMENTS

  1. MBA in Luxury Brand Management

    For students with exquisite taste in graduate education, the on-campus Master of Business Administration in Luxury Brand Management at LIM College is a 39-credit, STEM-designated program. Students graduate with the knowledge and skills to succeed in the luxury sector of the fashion industry. *Starting in Fall 2025.

  2. IDDEAS@Kellogg/Booth

    IDDEAS@Kellogg/Booth is co-hosted by Northwestern University's Kellogg School of Management and the University of Chicago Booth School of Business.IDDEAS@Kellogg/Booth is a two-day program for undergraduate students who are interested in business research and academia at the doctoral level. The goal of this program is to support and encourage careers in research and academia.

  3. Kellogg PhD Application

    Our PhD programs are ideally suited for those with backgrounds in the social sciences, such as economics, political science, psychology and sociology, as well as those with interests as diverse as engineering, math or the natural sciences. ... Kellogg School of Management Northwestern University 2211 Campus Drive Evanston, IL 60208 847.491.3300 ...

  4. Kellogg PhD Admission Events

    Learn more about our eight PhD programs, the student experience, and our admission and application process. Discover what your PhD experience could be. ... Kellogg School of Management Northwestern University 2211 Campus Drive Evanston, IL 60208 847.491.3300 ...

  5. Organizational Behavior

    Academy of Management Journal. Kim, S., Lucas, B., & Goncalo, J. (2023). ... "The Business Administration PhD program at Gies deeply shaped my academic tastes, fundamentally transformed my way of thinking, and offered me a complete toolkit to become an independent researcher. The faculty members treat students as future colleagues and would ...

  6. What to Expect in Your First Semester of Graduate School

    Time management. Time management is crucial in graduate school, especially in your first semester. Balancing coursework, research, and possibly an assistantship can be challenging. But with good time management, you can stay organized and reduce stress.

  7. RIT offers new master's degrees in chemical engineering, biomedical

    Similar to chemical engineering, the biomedical engineering program has grown substantially since it began 10 years ago. Today, 15 students in biomedical engineering (BME) are being integrated into graduate study through the BS/MS options. There are five new students in the stand alone master's program.It is a one-year, course-based program that features a Capstone design sequence.

  8. GSIE to Host Slate of Workshops for Graduate Student Teaching

    G-STEP builds students' competencies in pedagogy, course design, educational technology, communication, classroom management and teaching best practices. The program is free of charge to all graduate teaching and research assistants, and those interested in enrolling can do so by filling out an online form.

  9. Spotlight on the New Faces of MPM

    The Clayton H. Riddell Graduate Program in Political Management is poised for an exceptional year ahead, with the addition of remarkable talent to its already outstanding team. As we look towards the 2024-2025 academic year, the program is on a promising trajectory for growth and achievement, further solidifying its position as a leader in the ...

  10. Graduate Programmes

    Change management and experience services; HR Transformation Services ; ... How GenAI is empowering talent at a PE-backed consumer brand. 08 May 2024 EY Global . Strategy and Transactions. ... Once you join, you'll become part of the EY graduate community. You'll have a buddy who'll be your first point of call for practical help and guidance.

  11. The New Silicon Valley: South Florida Vying For A Name-Brand ...

    Vanderbilt University hopes to build a graduate campus in South Florida. getty. In the mid-20th century, the state of Florida was a frontier of possibility, drawing investors, developers, real ...

  12. Coming into force of the Marine Safety Management System Regulations

    Purpose. This bulletin outlines the new Marine Safety Management System Regulations (the Regulations), which were published in the Canada Gazette, Part II and entered into force on July 3, 2024.. A guide on how to comply with the requirements of the Regulations was also published on July 3, 2024, TP15566 - Guide for Canadian Vessels' Operators for Compliance with the Marine Safety Management ...

  13. Center for Branding

    Your brand is your most valuable asset. The Center for Branding at Pitt Business is dedicated to being a world leader in the study of branding and digital marketing. The center aims to provide cutting-edge research insights to industry partners, while developing a deep talent pool of marketing professionals who excel in digital marketing.

  14. Graduate Certificate in Brand Management

    The Graduate Certificate in Brand Management is a powerful step toward accelerating your career, whether you're already in marketing or new to the field. The program can help current brand managers hone their skills, fill in knowledge gaps for professionals in functions that intersect with marketing, or upskill professionals from another ...

  15. Marketing

    Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.

  16. MS in Integrated Marketing: Brand Management

    The MS in Integrated Marketing Brand Management Concentration prepares you for a career in the marketing function that focuses on the strategies and techniques that build customer loyalty and brand awareness by enhancing the perceived value of a brand and positioning it in the competitive marketplace. Whether you are interested in becoming a brand marketer, a business leader, or want to launch ...

  17. brand management PhD Projects, Programmes & Scholarships

    This PhD will conduct applied interdisciplinary analysis of Political Marketing, drawing on concepts from marketing, political science, communications, management, media and psychology. Read more. Supervisors: Prof J Lees-Marshment, Prof S Kinnear, Dr I Zisis. 31 October 2024 PhD Research Project Self-Funded PhD Students Only.

  18. Brand Management

    Brand Management. Brand Management includes building and defending brands, collecting and analyzing market research data, and developing and introducing new products. A specialization in Brand Management is good preparation for careers in product management, brand management, marketing management, and consulting.

  19. Brand management and marketing communications

    Marketing communication is responsible for creating and maintaining a brand's position in the minds of its stakeholders. Some examples of research topics in this area include: brands, brand relationships and brand management. direct marketing. health promotion. integrated marketing communications. public relations.

  20. Luxury Brand Management

    As the No.1 specialist arts institution in the UK (The Times & Sunday Times Good University Guide 2019), we provide dedicated arts teaching and facilities in a creative environment. We offer 14 distinct subject areas in creative arts, business and technology across four campuses in South East England - Farnham, Epsom, Canterbury and Rochester.

  21. MBA Academic Affairs & Advising

    MKTG-GB.2365 Brand Strategy. (For students beginning the MBA program during or after Fall 2020) Complete the remaining credits from the list below: Course Number. Course Title. BSPA-GB.2306. Social Entrepreneurship in Sustainable Food Business. ECON-GB.2345. The Business of Platforms, Networks, and Two-sided Markets.

  22. Luxury Brand Management

    About the MA Luxury Brand Management programme. Gain an MA like no other with this Luxury Brand Management programme offered exclusively in partnership with Condé Nast College of Fashion & Design.This fusion of management skills with unrivalled access to the media industry and guest speakers will provide a myriad of career paths within this exciting, fast-paced industry.

  23. Fully Funded PhD in Management Program

    The majority of our PhD in Management students pursue careers in academia. After graduation, many land tenure-track teaching positions at top-tier business schools and continue to advance knowledge through original research. Johnson School PhD students often field multiple offers and see starting salaries range from $150,000 to $250,000.

  24. Brand Management, Graduate Certificate < Northeastern University

    2024-2025 Edition. Overview. Program Requirements. Northeastern University D'Amore-McKim School of Business' Graduate Certificate in Brand Management helps students create and manage brands that resonate with consumers. Students develop a strategic mindset and specialized skills equipped for today's dynamic digital marketing environment.

  25. Postgraduate in Brand Management Degrees

    Design, Innovation & Brand Management Master of Arts - MA (PG) Design, Innovation & Brand Management (with Integrated International Pre-Masters) Master of Arts - MA (PG) Fashion Business & Management Master of Arts or Master of Science - MA/MSc.

  26. PDF Brand Management Capability and Brand Performance

    Since one of the core requirements. for successful brand management is the ability of an organization to create, communicate and. deliver consistent value (De Chernatony and Segal-Horn, 2003; Keller, 1993; Keller and Lehmann, 2006), we find evidence for the positive association between hierarchy and brand performance.

  27. Brand and Product Management

    Marketing Division. Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. Professor Johar received the Distinguished Alumnus award from IIMC in 2019.

  28. Graduate Certificate in Marketing and Brand Management

    The Graduate Certificate in Marketing and Brand Management provides students with an in-depth understanding of the interface between marketing and brand management. The exciting area of brand management is considered by top executives to be a high-demand marketing specialty. Students will learn to strategically manage brands to help ...

  29. PhD in Business

    Track Specific PhD Courses: (Marketing, Management, Information Systems & Business Analytics tracks) Four Track Specific Courses - 12 credits; Elective Courses: ... brand management and then a course related to your specific dissertation area within marketing. The marketing faculty portfolio of research interests, from brand and relationship ...

  30. Ph.D in Luxury Management and Marketing

    Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) with 18 specializations is a dual degree program that combines an Ofqual Recognised Awarding Organisation and Université Libérale de Paris. The PHDLMM is the highest degree in practical academia and science specializing in luxury management and marketing.