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Starting a Pet Sitting Business in the United Kingdom

• Starting a Pet Sitting Business…

Beginner’s Guide on Starting a Pet Sitting Business in the United Kingdom

Here’s a guide on starting a pet sitting business in the United Kingdom.

Industry Practice

The majority of people spend much on the welfare of their pets as they view them as their family members. The increase of adoption of pets among consumers is necessitating the need for increased pet sitting services. According to a study by FEDIAF , 33% of households in the UK own a dog, with over 13 million dog population. With the increasing numbers of owners shifting away from customary kennels and opting for a true home from home, pet sitting businesses are now taking over. Therefore, starting a pet sitting business in the United Kingdom is an opportunity to take advantage of this vibrant and lucrative industry.

Pet sitting is the act of caring for a pet in its own home while the owner is away. Again, dog walking is a form of pet sitting as it involves coming to the pet’s home to offer exercise and companionship. Some pet sitters may offer other additional services such as limited in-home boarding and may not be regarded as pet sitting. The reason why pet owners may seek the services of a pet sitter may be:

• Pets seem happier and encounter less stress at home in their familiar environment.
• There is no interruption of diet and exercise routines
• You eliminate travel trauma for both owner and pet
• One removes the pet’s exposure to illness

As a pet sitter comes in handy when the owner is out on vacation, travels for business, works long hours, or is not able to do so due to illness.

Some of the services that the pet sitter does may include:

• Feeding the pet and changing their water bowls
• Offering exercise and playtime
• Cleaning up any other pet messes
• Administering pet medications, if required

Business Registration Process

If you’re thinking of starting a pet sitting business in the United Kingdom, you have some experience handling pets. Again, before you roll out your business, you’ll need to have the proper paperwork in place for your clients; a service contract is a necessity.

These are some of what you should consider before starting your pet business.

1. Decide on the Type of Pets

Most of the pet sitting business focuses on dogs and cats, and much revenue comes from them. You have to make your mind whether you’ll sit out of your home, at the client’s home, or both. You must understand the following:

• Understand that you will have irregular hours that involve nights and weekends
• You must be a pet lover and care about animals if you want to succeed in this business.

2. Develop a Business Plan

Most successful businesses have a well-thought-out business plan to act as a road map to their business. To do that, you must first perform the market analysis, which will help you find out how many people in your area might use a pet sitting service. As a business person, you must outline your operational, financial, and marketing strategies in your business plan. How are you going to move from point A to point B? It’s a document that has to be solid and straightforward.

3. Choosing Your Business Name

Every legal business operating has a business name that defines its nature. When choosing a name, ensure that you have a simple, unique name that resonates with your business. Having a business name is the beginning of the company incorporation process.

4. Registering Your Business

When starting a pet sitting business in the United Kingdom, your client will take you seriously if your business is registered. If you plan for company registration in the UK , then you’ll have to register with Companies House. You can register as a sole trader, limited partnership, and as a company. For each of the legal structures, you must meet all the legal requirements to complete the process.

5. Develop a Website

Whenever you plan to market your business to a larger audience, having a website will make you reach that target. Today, brands are embracing online presence and building their company to meet their clients’ expectations. Having a website is not enough; you must elaborate on what kind of services you offer. You can go further and provide your contacts so that people can reach out to you.

6. Promote Your Pet Business

Starting as a new pet sitter may be challenging because you are new in the market. Now for you to be known out there, you must promote your business. You can begin with the area within your locality by word of mouth. Share your business cards or flyers with your potential clients within the target areas. Again, you can attend local events or shows for dogs and owners and share what you offer as a service.

7. Setting Your Price

When running any form of business, you must have a price policy within your sales structure. Before doing that, you must know what prices your competitors are charging on similar or different services you’re offering. Keep your prices competitive. That can generate you some decent profit margin.

8. Securing a Pet Sitting Insurance

The UK provides you, a business person, with an opportunity to secure insurance for your business. Within this insurance, we have:

• Key Cover: This covers the loss of a client’s keys during the period you’re undertaking your services. It’s associated with replacing locks, the cost of re-setting intruder alarms, and call-out costs.
• Care, custody, and control
• Non-negligent cover
• Equipment cover

In case you experience any challenge, you can always contact a UK corporate service provider such as 3E Accounting.

Licenses, Permits, and Regulations

If you’re planning on starting a pet sitting business in the United Kingdom, you may not need a license. However, if you’re holding your client’s keys and entering their home, you will need a Criminal Record Check .

Animal Handling and Interactions

The law governing animals stipulates that any person (s) responsible for the care of the animals must be competent in the appropriate handling to protect them from suffering, pain, injury, or disease. In case you’re into home boarding, those responsible must have the competence to handle dogs appropriately and be in a position to identify dogs that are anxious or fearful about contact. Again, they must possess the ability to recognize and act upon undesirable behaviors.

The Scope Criteria That Are Subject to Licensing

• Suppose your business will arrange for the provision of accommodation for other people’s cats and dogs. For instance, if your business connects pet owners with people willing to look after their animals for no fee.
• Businesses that offer accommodation for dogs in a home environment inside a domestic home are not in their usual home.

Monitoring of Behavior and Training of Animals

Whenever you plan on starting a pet sitting business in the United Kingdom, you must be aware of the guidance relating to the company. This goes even in how you monitor the behavior and training of the pets. The guidance should be:

• A program with the owner on dog enrichment inside and outside, including grooming, socialization, and play.
• You must ensure that all dogs receive the appropriate toys and feeding enrichment unless suggested otherwise with the veterinarian.
• A daily check of items to ensure they remain safe.

Remember, species whose welfare relies partly on exercise must provide exercise that benefits the animals’ physical and mental health, unless otherwise in the vet’s opinion.

Some of the guidance may include:

• Dogs that are incapable of exercising must have an alternative form of mental stimulation.
• Chances to exercise must involve a minimum of at least one walk per day.
• When it comes to outdoor areas, they must not be used by more than one dog at any given time unless they are from the same household or a written consent obtained from owners.
• In case an artificial turf is in use, the maintenance should be top-notch to avoid ingestion hazards.
• Again, dogs shouldn’t be left unsupervised to access ponds, pools, wells, and any area within the garden that might pose a threat.

For further clarification or assistance on starting a pet sitting business in the United Kingdom, you can contact 3E Accounting .

How to start a pet sitting and dog walking business: The insider’s view

Our experts, written and reviewed by:.

About our Insider

Founder: Lisa Murray-Lang Launch date:  March 2012 Based in : South Birmingham Staff: 1 Number of clients: 82 Website: www.fromwagstowhiskers.co.uk

Tell us why your pet sitting / dog walking business stands out?

I offer a very personal and professional service with great customer care. I do what I would expect and want for my own pets.

For over 10 years I have been volunteering at Cramar Cat Rescue and Sanctuary. I helped with cleaning out, feeding and looking after the cats. I was also asked to become a trustee for the charity, a position I held for six years. I have also taken part in a half marathon dressed as a homeless cat as well as doing a 15,000ft skydive to raise money for the charity. As a trustee I also helped them to set up the vet practice, which is part of the premises.

I have a number of best practice rules that I follow:

Respond personally. I respond to any query as soon as possible. If I’m not able to help I’ll always try and offer an alternative solution.

Be discreet. I have an unmarked car and don’t wear a uniform. It’s not advertising the fact that you’re away when I make my visit. I’m just a friend calling round. I’m not just an anonymous voice at the end of the phone; I think it’s important that I meet the owners and their pets in their own homes, which gives it a personal touch.

Build a relationship with the pet. Clients deal direct with me, not a new face each time. The pet builds up a good relationship with me and isn’t upset when their owners go on holiday. They still have a friendly face to provide them with love and care when their owners can’t be there, and because they remain in their own home they’re in familiar surroundings and it’s a lot less stressful especially for old/timid pets that get stressed when they go into kennels and catteries. Plus, it’s peace of mind for the owner that their home is being looked after too.

Why did you become a pet sitter / dog walker?

In 2011, after working in the Cadbury Design Studio for 13 years, I was unfortunately a casualty of the takeover and was made redundant just before Christmas. I looked at trying to get another design job but as always at that time of year there wasn’t a lot out there. So after six months of trying I decided to follow my heart, and do something with animals!

What was essential to get the business up and running?

Join a trade association. I then enrolled with NarpsUK (National Association of Pet Sitters and dog walkers) , got a CRB check done and sorted out public liability insurance.

Gain the necessary qualifications. Then I attended various courses including a First Aid course for both dogs and cats; a feline medication course in Edinburgh and earned a diploma in animal psychology, plus had inside help and advice from my vets and cat rescue charity.

Get good advice. I had the support of the New Enterprise Allowance at the Jobcentre Plus, which was able to give me help and advice setting up a business on my own.

You’ll also need pet business insurance to start a pet sitting or dog walking insurance. This guide covers everything you need to know.

What is your average working day like?

There is no average day, because every day is different – which I love. Each day throws up new challenges!

The summer months can be very, very busy and can see me getting up and starting my day at 5.30am. It’s a seven-day working week and some days up to 14 hours a day. In fact one day in August last year I had 34 cats, six dogs and two rabbits to look after!!! It’s busy but so rewarding!

What rules do you have for how you approach each client?

Every time I get a call from a new client, I check where they live and if I cover that area. I then take some basic details from them and arrange to come out and see them and their pet and find out what is required and meet the pet so I’m familiar to them when I come to look after them. The more information I have the better. Some owners apologise for leaving me pages of information but I’d rather have too much, than not enough.

What’s the biggest challenge for pet sitters / dog walkers right now?

The biggest challenge I think is that the market is getting bigger. And a lot of people think it’s an easy occupation. Just going round and petting someone’s cat or dog all day. They don’t see that you’re on call every day. It’s about keeping a close eye on the animal especially if it is old or ill. Special needs (such as incontinence), diabetic and epileptic pets need extra care and attention. It can be stressful as they are your responsibility. You have to meet the needs of both the pets and their owners.

I’ve also had phone calls from potentially new clients who have approached less professional pet sitters out there, and have been let down by them. I always ask if my clients have been happy and satisfied with the level of service I have provided them with and whereever possible invite them to provide testimonials to say this.

What’s the best business advice you’ve been given?

• Keep all your receipts
• Document everything
• Plan your time and route before heading out! Organisation is key.

What do you think the pet sitting / dog walking space will look like in two years?

I think it will be even bigger and the pets and owners will be even happier!!!

What’s the best resource for pet sitters / dog walkers?

Joining the NarpsUK and having all their help and support on hand when needed has been amazing. Plus, as much information and support from other animal centres and vets.

What regulations affect you most as a pet sitter / dog walker?

A lot is down to common sense, most pet owners are aware of and understand what responsibilities are required, which I fully endorse as it is vital to my job.

You need to be CRB checked, along with following the NarpsUK Code of Conduct and learning about the Control of Dogs Order 1992 along with the Clean Neighbourhood and Environment Act 2005 when picking up and disposing of dog faeces when taking dogs out for exercise. It’s the not very nice side of being a pet sitter and dog walker but it needs doing and any responsible owner or walker must do it.

What’s the biggest misconception about being a pet sitter / dog walker?

It’s just sitting around petting the animals. It can be very stressful at times and time management is key! It’s great in the summer when the weather is nice but then you have to go out in the hail, sleet, wind, rain and snow! All animals are different and possess personalities which can prove challenging at times, this can be taken for granted by the inexperienced.

If you launched your company again, what would you do differently?

In hindsight there’s not a lot I would change, having been given sound advice and support from friends and family. If anything, I just wish that I had made the decision to change my career sooner!

If you’re interested in becoming a pet sitter and dog walker, check out our comprehensive guide on how to start a dog walking business .

Written by:

Related articles.

• Business Type
• Business Plan for Pet Sitter

Pet Sitter Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Pet Sitter business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Pet Sitter business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Pet Sitter business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Pet Sitter business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Pet Sitter business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Pet Sitter small business in the UK.

When you have completed your Pet Sitter business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Pet Sitter business startup.

If you are looking to limit your startup costs when starting up a Pet Sitter small business in the UK, this free business plan builder tool will be it.

Starting a Pet Sitter business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Pet Sitter business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Pet Sitter business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Pet Sitter industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Pet Sitter businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Pet Sitter business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Pet Sitter business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Pet Sitter business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Pet Sitter business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Pet Sitter business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Pet Sitter business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Medical Transcription Service
• Psychologist
• Messianic Synagogue
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How to Start a Pet Sitting Business in UK: A Comprehensive Guide

Introduction.

If you have a passion for animals and want to turn it into a profitable venture, starting a pet sitting business can be a fulfilling and lucrative opportunity. In this comprehensive guide, we will walk you through the essential steps and considerations to successfully launch your own pet sitting business. From understanding the market and legal requirements to building a strong client base and providing exceptional care, let’s delve into the key aspects of starting a pet sitting business.

How to Start a Pet Sitting Business

Understanding the pet sitting market.

To start a pet sitting business, it’s crucial to understand the market and it’s dynamics. Here are some questions to consider:

What motivated you to start a pet sitting business?

Starting a pet sitting business is often driven by a genuine love for animals and a desire to provide them with quality care. It may also be a response to the need for reliable and convenient alternatives to traditional boarding facilities.

Have you conducted market research to identify the demand for pet sitting services in your area?

Before launching your pet sitting business, it’s important to assess the demand for such services in your local area. Determine if there are enough pet owners who would require pet sitting services and if there is a gap in the market that you can fill with your unique approach or specialised services.

Are there any specific pet sitting niches or target markets you want to focus on?

Consider specialising in caring for specific types of pets, such as dogs, cats, or exotic animals. Additionally, you can target specific pet owners, such as busy professionals or seniors, who may require reliable pet care services.

How does the pet sitting industry operate in terms of rates, services, and competition?

Research local pet sitting rates to determine competitive pricing for your services. Take note of the range of services offered by other pet sitters and identify opportunities to differentiate yourself by offering unique services or exceptional customer experiences.

Legal and Practical Considerations

Starting a pet sitting business involves certain legal and practical considerations. Here are some important questions to address:

Are you familiar with the legal requirements for starting a pet sitting business in your location?

Check with local authorities to understand the licensing, permits, and insurance requirements for operating a pet sitting business in your area. Complying with these regulations ensures that you are operating legally and responsibly.

Have you obtained any necessary licenses, permits, or insurance?

Based on the requirements in your location, obtain any necessary licenses or permits to legally operate your pet sitting business. Additionally, consider obtaining liability insurance to protect yourself and the pets in your care from any unforeseen accidents or incidents.

What are the safety protocols and best practices for handling pets in your care?

Develop comprehensive safety protocols to prevent accidents or injuries to the pets in your care. This includes understanding pet behaviour, providing secure and comfortable accommodations, and implementing proper hygiene practices. Consider getting trained in pet first aid to handle emergencies effectively.

Do you have a reliable transportation system for pet pick-up and drop-off?

A website provides an opportunity for pet businesses to build trust with potential customers by displaying accreditations, certifications, and awards they have received. These accolades serve as endorsements, further solidifying the trustworthiness and credibility of the business. By establishing themselves as recognised and reputable entities in the pet industry, businesses can attract a loyal customer base.

Have you developed a comprehensive contract and liability waiver for your clients?

Consult with a legal professional to create a contract that outlines the terms and conditions of your pet sitting services. Include a liability waiver to protect yourself from any unforeseen circumstances that may arise during the course of your business.

Building Your Pet Sitting Brand

Building a strong brand is essential for attracting clients and establishing trust. Consider the following questions:

What will be the name and branding of your pet sitting business?

Choose a name that reflects the services you provide and resonates with your target audience. It should be memorable and easy to pronounce. Once you have decided on a name, create a visually appealing logo and develop a cohesive visual identity for your brand. This will help create a professional and recognisable image for your pet sitting business.

What channels will you use to promote your brand and reach potential clients?

Consider utilising various marketing channels to promote your pet sitting business. This may include creating a professional website, leveraging social media platforms, networking with local pet-related businesses, and participating in community events. Develop a strategic marketing plan to raise awareness about your services and attract potential clients.

How will you differentiate your pet sitting business from the competition?

Identify your unique selling points and highlight them in your marketing efforts. This could include offering specialised services, providing personalised attention to each pet, implementing strict safety measures, or showcasing testimonials from satisfied clients. Find ways to stand out from the competition and emphasise the value you bring to pet owners.

Have you established partnerships with local veterinarians or pet stores?

Building relationships with local veterinarians and pet stores can be beneficial for your pet sitting business. They can provide referrals and recommendations to their clients, increasing your visibility and credibility. Reach out to these professionals and explore potential partnership opportunities.

Providing Exceptional Pet Care

The quality of care you provide to the pets entrusted to your services is crucial for the success of your pet sitting business. Consider the following questions:

What will be your standard pet care routine?

Establish a comprehensive pet care routine that includes feeding schedules, exercise routines, grooming requirements, and any special considerations for individual pets. Consistency and attention to detail are key to providing exceptional care.

How will you ensure the safety and well-being of the pets in your care?

Implement safety protocols to minimise any risks to the pets. This includes providing secure and comfortable accommodations, maintaining a clean and sanitised environment, and closely monitoring the pets’ behaviour and health. Be prepared for emergencies and have a plan in place to handle them effectively.

Will you offer additional services to enhance the pet sitting experience?

Consider offering additional services that can add value to your clients’ experience. This may include pet grooming, training sessions, or pet photography. These extra services can set you apart from competitors and provide an all-inclusive pet care solution.

How will you communicate with pet owners and provide updates on their pets’ well-being?

Establish clear communication channels with pet owners to provide regular updates on their pets’ well-being. This can include daily reports, photos, or videos of their pets during their stay. Promptly address any concerns or questions pet owners may have to ensure their peace of mind.

Starting a pet sitting business requires careful planning, attention to detail, and a genuine love for animals. By understanding the pet sitting market, fulfilling legal requirements, building a strong brand, and providing exceptional pet care, you can establish a successful and rewarding pet sitting business. Remember, pet owners entrust you with the well-being of their beloved companions, so prioritise their safety, comfort, and happiness in every aspect of your pet sitting services. With dedication and passion, you can turn your love for animals into a thriving business venture. If you would like any help and support with your new venture then book a call with a member of our team to discuss how we can help you.

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How To Start a Pet-Sitting Business in 6 Simple Steps

Passionate about pets? Learn how to turn your love for animals into a profitable business with our 6-step guide to starting a pet-sitting business.

It’s no secret that people love their pets. Seven out of 10 US households count pets as part of their family. While many of these pets would be happy if their humans never left their sight (looking at you, dogs), most of us have jobs, trips, and social obligations that pull us away from our furry friends. Enter: pet sitters.

The number of pet-sitting businesses, and the overall pet care industry, has exploded in recent years. If you're exploring the idea of launching a pet-sitting service, now is the time. Whether you’re interested in starting a dog walking service or staying overnight at pet parents’ homes, here’s how pet-sitting services work and how to start one.

How to start a pet-sitting business in 6 steps

Becoming a professional pet sitter entails many of the same steps as launching any other small business venture . These include choosing a business name, conducting market research on potential clients, selecting the right business structure, getting relevant business licenses or permits, and setting long-term goals. Here’s an overview of what to expect.

1. Planning and preparation

Before you legally organize your pet-sitting business, it’s wise to research existing pet care services in your area. Many local pet stores have bulletin boards where pet sitters advertise their services. A web search might also reveal your local competition.

It helps to know what other pet sitters charge before setting your prices. Some may post their rates on their website, while others may share them if you ask. Local pet owners may also be willing to share what they’ve paid pet sitters in the past.

With a better sense of your local competition, you can carve out your own niche. Think about the kind of pet owners you want to target. Perhaps you want to focus specifically on dogs, whether this means establishing a dog-sitting business, a dog boarding business, a dog-walking business, or an all-in-one service. Perhaps you’ll target exotic pets if you find this market underserved.

2. Choose a legal structure for your business

When you’re ready to legally establish your pet-sitting business, choose a legal structure. Shopify’s start-up guide can help. You might even consult a small business attorney for guidance.

• Sole proprietorship: The simplest business structure is a sole proprietorship, considered legal extensions of their owners. This means that as a sole proprietor, your business assets are the same as your personal assets, which isn’t ideal if your business should ever be sued or if you take on business debts.
• LLC: Many small business owners gravitate toward the relatively simple limited liability company (LLC) structure due to its crucial advantage of separating personal and business assets. If you legally organize as an LLC, your pet-sitting business needs a business bank account that keeps personal and business assets separate. You’re responsible for bookkeeping and year-end financial statements to the IRS and your company shareholders or co-owners (if you have any). Shopify can help you with business accounting by allowing you to track sales and manage inventory, refunds, and returns.
• Corporation: A corporation is a business structure owned by a group of shareholders. A corporation’s cash and assets are separate from those of its shareholders, just like in an LLC. They also limit their shareholders’ personal legal liability in the event of a lawsuit or bankruptcy. Corporations are taxed at a special corporate rate, which is different from the personal tax rates that individual shareholders pay on their income.

3. Get insurance and licenses

Once you’ve established your business, see if you need a business license or sales tax certificate to operate in your state or locality. You may also need to carry insurance, such as workers’ compensation insurance if you have employees, general liability insurance , and pet-sitting business insurance. (Note that you can sometimes get a discount on pet-sitting insurance if you complete a pet first-aid class. The American Red Cross offers a 35-minute online course covering the basics.)

Some pet sitters choose to burnish their résumés with a certification from a trade industry group like Pet Sitters International (PSI) . While not required by law, these certificates convey a degree of professionalism to pet owners who will be trusting their beloved furry companions to your care and judgment. PSI also offers courses in pet first aid and disaster planning.

4. Begin building your business

Once your business is established, you can begin crafting your business plan .

The first step for many is setting up a website and social media presence. A great website lets customers discover your business online and learn what you offer. Shopify offers an integrated platform for creating ecommerce-focused websites, which has worked well for pet business startups like Supakit and Little Chonk —while making it possible to diversify your pet sitting business income with related products like pet food, grooming products, or brand merch.

Staying active on social media platforms keeps you top of mind with your client base. Then, create a schedule and booking system. It might be public to help customers see your availability and reserve a time, or it might be on the back end for your eyes only, to keep track of your commitments. You can use free tools like Google Calendar or paid products with more functionality.

Lastly, if you think you need more help, assemble a team of pet sitters to work under your supervision. Whether they’re full-time employees or the occasional independent contractors, they’ll represent you and your brand whenever they interact with pet owners and their furry companions. Recruit reliable individuals and train them well.

5. Market your business

With your pet-sitting business up and running, it’s time to get the word out to pet owners in your area. This is where marketing and advertising come in. You may try the following strategies:

• Create flyers and business cards. Put up flyers at dog parks and in pet stores and hand out business cards to potential clients. You can create these materials yourself or have them made professionally.
• Use online directories and review sites. List your pet-sitting business on platforms popular among pet owners. Try local directories like Google Maps, review sites like Yelp, and industry directories like Pet Sitters International .
• Build relationships with local veterinarians and pet stores. Your best connections will likely come from local businesses in complementary pet care areas. Pet food stores, pet grooming companies, and pet health practitioners (including licensed veterinarians) may be your best referral sources.
• Offer promotions and discounts to attract new clients. Depending on your budget and business expenses, you may want to offer discounts or buy-one-get-one-free deals to win over new clients. Ideally, these discounts earn you gigs, allowing you to bond with the pet, and leading the pet owner to ask you back for more sessions at your regular rate.

To manage client relationships, you can stay in touch by issuing periodic email newsletters with updates about your pet-sitting business. If your client roster is small, you can check in with personal emails and requests for referrals. When you’re on a pet-sitting gig, pet owners expect you to check in regularly with updates about their furry friend.

6. Ongoing management of your business

Once your pet-sitting business is up and running, focus on maintaining a high standard of excellence in order to secure new business contracts. Stay current on your accounting and tax reporting responsibilities, as well as on industry trends. Pet ownership and expectations have changed significantly over time, with an uptick in pet insurance options and overall spending on pets . It’s important to stay up to date on trends as industry regulations can change.

About starting a pet-sitting business FAQ

What qualifications do i need to start a pet-sitting business.

It’s possible to start a pet-sitting business without specific training. However, you can improve your profile by taking pet-sitting courses or getting certified by a trade group like Pet Sitters International. While pet owners might not impose physical and medical requirements, it helps to be in good physical shape, especially if you’re looking after unruly pets or large dogs.

How do pet sitters get clients?

Pet sitters can get clients via word of mouth, by putting up fliers, or by passing out business cards. They can also register on pet-sitting marketplaces like Pet Sitters International or Rover. One effective tactic is to network with other pet care professionals—not necessarily other pet sitters but veterinarians, groomers, and pet store owners. These professionals may need reliable referrals for their pet-owning clientele.

How do I handle emergencies while pet-sitting?

If an animal you’re pet-sitting experiences a medical emergency, do not call 911, which is only for issues involving humans. Contact your local veterinarian or animal emergency clinic. If these are not options, try calling the ASPCA Animal Poison Control center at 1-888-426-4435, or the Pet Poison Helpline at 1-855-764-7661.

How do I grow my pet-sitting business?

It’s helpful to list your service on multiple online marketplaces and directories. If you’re already on Rover, try creating an entry for your business on Yelp or Google Maps. Neighborhood listservs or sites like NextDoor can connect you to pet owners nearby. You might also offer discounts to help first-time customers. Lastly, you could ask your current clients to refer you to their friends and family. Personal referrals are often the lifeblood of the service industry, and pet-sitting is no exception.

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Starting A Pet Sitting Business

Pet sitting is still a relatively new profession but with the rise of pet ownership, it can be very successful as people have great affection for their furry friends and are keen to find a professional person to help care for them.

The benefit of using a pet sitter instead of a helpful friend or neighbour is that a pet sitter is a contract service providing care at agreed times. This makes it not only more reliable but also gives a pet owner peace of mind that their pet is being cared for in the best possible way.

The vast majority of responsible dog owners and walkers will not need reminding about the importance of maintaining control over the canines in their care. However, there are certain things that do require extra consideration and pet sitting insurance is one of them.

What to ask yourself

There are some questions that you should ask yourself before embarking on a career in pet sitting.

These include: Would you offer the service at your home or theirs? How many animals would you plan to look after? Are there any additional services that could be included? Some pet sitters offer grooming, play options and where the care takes place in the owner’s home extra services such as mail collection and plant watering could be added.

To become a pet sitter there is no specific licence required in the UK. However there are associations for professional pet sitters and dog walkers which you can join.These associations encourage members to follow their guidelines and code of conduct thus giving your clients peace of mind. An association such as this can also offer a great deal of support to you in terms of training and advice as well as access to a great database or network of clients.

Whether you decide to go down the route of joining an association or not, there are some essential points that you should consider when setting up any pet business:

Pet owners are more likely to consider employing your services if you can show that you have experience with animals, an interest in them and their welfare. Anything from your family pets to previous work experience can help to demonstrate what a pet lover you are.

Get a quote for your insurance

Business knowledge.

When running any business it is ideal to have basic business skills. Start by setting your prices – consider your costs and your competitor’s prices and ensure that you at least match them.

It is always helpful to write a business plan. Even if you aren’t looking for an investor, this will enable you to capture all of your plans in one document and detail what you are looking to achieve which will help to keep you focused.

Keeping on top of the financials is really important and if you know that managing the books might be too challenging for you then employ an accountant who will help you with the details and you can ensure that everything is declared efficiently in terms of income and earnings.

It always pays to do your research and there are a host of great websites offering a wealth of information and helpful tips to aid you in getting your business started.

Legal and medical responsibility

Familiarise yourself with some of the laws and regulations that might affect your business. For example be aware of The Animals Act of 1971, The Dogs Act 1971; The Dogs (Protection of Livestock) Act 1953.

These are easily found through online searches or organisations associated with the relevant animal will also be able to help eg. The Kennel club.

​There are also first aid for pets courses which would be a valuable qualification to hold as this can give you greater credibility and give your clients peace of mind that in the event of an accident, their dearly loved pet would receive the right medical attention. There are a number of providers that offer courses which can specialise in particular animals or give broader training.

Criminal record check

In the case that you hold keys to your client’s house then it is advisable to have a criminal record check done through the Disclosures and Barring Service of your local police. This can take time to process so this is best applied for early in the set-up of your business and then you have a copy on file for clients to see. Contact your local police authority to find out more.

Pet sitting insurance is essential to protect you, the owner, the pet and anyone else that your pet might come into contact with. For more information about Pet business insurance and exactly what is covered on our Pet Sitting Insurance page.

Advertising

Promoting any business can be a daunting task but when providing a service such as pet sitting, word of mouth and personal recommendation are so valuable. So, get testimonials from existing clients and utilise social media to ensure the best reach.

Make the most of advertising opportunities in the local area – through vets surgeries, pet stores and community social media sites.

So, if you are a pet lover then the rise in pet ownership combined with many of us facing increasing working hours could present the perfect opportunity for you to set up your own business.

Considering the points above should help you to get started. So why not turn your love of pets into a career?

We’re one of the leading providers of insurance for pet businesses, and we offer a variety of tailored products such as insurance for dog walkers , insurance for a pet sitting business  and Dog Grooming Insurance policies.

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How to Start a Pet-Sitting Business in 11 Steps (2024 Guide)

Image Credit: Africa Studio, Shutterstock

Last Updated on June 21, 2024 by Dogster Team

Are you an animal lover who’s considering starting a pet-sitting business? Congratulations! You’re about to embark on an exciting adventure that can bring both joy and financial freedom. Throughout this guide, we’ll show you how to turn your passion for pets into a successful business. So, pack your bags, grab your pet supplies, and join us as we explore the world of pet sitting.

• The 11 Steps to Starting a Pet-Sitting Business
• 1. Before You Start: Do Your Research

One of the first steps to starting a pet-sitting business is researching the market. It’s important to know what services pet-sitting businesses in your area are offering and how much demand there is for these services.

You’ll also want to identify any niche markets (for example, specialized care for certain types of pets) you could focus on. Investing the effort to conduct thorough research prior to launching your business gives you a competitive edge and sets up your plan for success.

• 2. Identify Services

Once you have a better understanding of the pet-sitting market, it’s time to identify the types of services you will offer. Consider the following questions:

• What type of pets will you care for (i.e., dogs, cats, birds, etc.)?
• What specific services will you provide (i.e., dog walking, overnight care, feeding, and administering medication)?
• How much will you charge for each service?

Answering these questions will help you hone your offerings and give potential customers an idea of what they can expect from working with your business. Establishing a comprehensive list of policies is crucial to make sure everyone knows the services included in each package, as well as any additional costs or limitations that may apply.

• 3. Create an Online Presence

Creating an online presence is essential for any pet-sitting business. Potential customers are likely to search for services in their area online, so it’s important to have a website or social media accounts that present your services in a professional and appealing way.

When developing your website, be sure to include information about what services you offer, the associated costs, when you are available for contact and bookings, as well as how people can get in touch with you.

Utilizing social media to promote your business and engage potential customers is also beneficial. Crafting content that demonstrates why you’re an expert in your field will help draw new clients while fostering brand loyalty among existing ones.

• 4. Develop Your Business Plan

Now that you know what services you’ll offer and how you’ll advertise them, it’s time to develop a business plan. A good business plan will outline your services, target market, pricing , marketing plan, and financial projections.

It’s also important to decide on a business name and legally register your business with the appropriate authorities. This will help protect you from any legal issues that may arise as your business grows.

• 5. Get Insurance

Liability insurance is essential for covering accidents or damage caused by pets in your care. In addition to getting it, you’ll also want to obtain bonding insurance, which provides clients with financial protection in case of theft or damage to their property.

• 6. Obtain Permits or Licenses

Check with your local government for any permits or licenses required to operate a pet-sitting business in your area. Depending on the size and scope of your business, you may need additional permits and licenses to be compliant with local laws.

• 7. Invest in Equipment and Supplies

Once you’ve taken the necessary steps to legally operate your business, it’s time to start purchasing the necessary equipment and supplies. This includes items such as pet food , toys, leashes, grooming products, and cleaning supplies.

You’ll also need a reliable vehicle for transportation and a first-aid kit with basic medical supplies in case of emergencies.

• 8. Finalize Your Business Plan

Once you have all the necessary permits and licenses in place, it’s time to finalize your business plan. This includes setting a budget, creating marketing materials, and drafting contracts with clients.

Your business plan should also include a list of pet care best practices, such as making sure pets are adequately supervised at all times and providing them with proper nutrition and exercise. It’s also important to develop protocols for handling emergencies.

• 9. Promote Your Services

Congratulations on taking the plunge to launch your business! Now it’s time to get creative with how you spread the word and reach potential customers.

Social media is a great place to promote your services, as is connecting with other local professionals in the pet care industry.

Finally, don’t forget to tap into the power of word-of-mouth marketing. Reach out to your closest circle and implore them to share all the great things about you and your business. You’ll be surprised at how far a simple request can take you!

• 10. Establish a System for Invoicing and Scheduling

Choose an easy-to-use platform that allows customers to book appointments with you online and make payments securely. Establish policies for payment and cancellation to ensure everyone is on the same page.

If you need to hire additional staff, establish a system to track employee hours and create invoices so you can pay your employees on time.

• 11. Monitor Your Progress

As your business grows, regularly monitor your progress and adjust your strategy accordingly. Track your income and expenses, measure customer feedback, and compare your results against industry averages to get an accurate picture of how your business is performing.

With the right approach and a bit of hard work, you’ll have a successful pet-sitting business in no time!

• Is There a High Demand for Pet Sitters?

Yes! Pet sitting is a growing industry . With more people spending more time away from home due to work, pet owners need someone to look after their pets and give them the care and attention they deserve.

The demand for pet sitters is particularly high in larger cities, as many people don’t have the time or energy to take care of their pets full-time. Offering your services in these areas can be a great way to tap into this lucrative market.

Additionally, offering special services such as grooming, overnight stays, or walking can help you stand out from the competition and attract more customers.

So, if you’re passionate about animals and want to start your own business , consider launching a pet-sitting service. Through effort and commitment, you can craft a thriving business that will bring happiness to both companion animals and their human companions.

If you have a passion for animals and are looking to make some money, pet-sitting may be the perfect job for you . With dedication, an effective business plan, and by following these helpful tips, your dream of owning a successful pet-sitting business can become a reality in no time! Don’t forget that with hard work comes great rewards. Best of luck on this exciting journey!

Featured Image Credit: Africa Studio, Shutterstock

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About the Author

Nicole Cosgrove

Nicole has loved animals of all sizes her whole life so it's no wonder she has dedicated her career to helping them through what she loves best: learning, writing, and sharing knowledge with others. She’s the proud mom of two dogs, a cat, and a human. With a degree in Education and 15+ years of writing experience, Nicole wants to help pet parents and pets around the planet to live happy, safe, and healthy lives.

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How to Start a Pet Sitting Business in 14 Steps (In-Depth Guide)

Updated:   February 1, 2024

BusinessGuru.co is reader-supported. When you buy through links on my site, we may earn an affiliate commission. Learn more

The pet care industry is booming, with an estimated market size of $95.7 billion in 2019 and growing. As more pet parents seek convenient and personalized care options for their furry friends while they’re away, pet sitting is becoming an increasingly popular service.

Whether you’re an animal lover looking to turn your passion into a career or an entrepreneur exploring new business ideas, a pet sitting service allows you to make money caring for pets in their natural home environment.

This guide will walk you through how to start a pet sitting business. Topics include market research, competitive analysis, registering an EIN, obtaining business insurance, opening a business bank account, and more. Here’s everything you need to know to start a pet sitting business.

1. Conduct Pet Sitting Market Research

Market research is integral if you want to own your own cat or dog sitting business . There are two forms of market research for a successful pet sitting business, primary and secondary. Primary research is research you complete on your own, secondary research is conducted by a third party.

Some of the details you’ll learn about pet sitting services and local pet stores in your research include:

• One key driver is the rise in dual-income households and single pet owners who need someone to care for pets while they are away.
• Higher incomes and the humanization of pets also allow more spending on premium services like pet sitters.
• Urbanization also fuels demand as pet owners in apartments and condos lack space for dogs to roam.
• Pet parents want the best care when away and see pet sitters as an upgrade from kennels.
• Competitively, the pet sitting industry is highly fragmented. The 50 largest companies hold just 17.5% of the market share.
• Low barriers to entry also promote new competition, with startup costs estimated at around $2,000 to $5,000. While national franchises exist, locally-owned pet sitters dominate.
• Growth can be attributed to increased pet ownership, higher disposable incomes, and consumer preference for pet sitters over other options.
• The outlook for pet sitting businesses remains positive.

With proper licensing, insurance, contracts, marketing, and customer service, pet sitters can capitalize on this rapidly growing industry. Building up a client base and reputation for quality care is critical. The scalability of this business model also allows sitters to gradually take on more clients.

2. Analyze the Competition

When launching a pet sitting venture, researching the competition is crucial to finding your niche and competitive edge. Competitive research offers a look into how other businesses are navigating the pet care and dog walking business.

Some of the ways to investigate other pet sitting business owners include:

• Identify direct competitors like other local pet sitters and dog walking services.
• Search online directories like Yelp and Care to see listings in your area.
• Drive around town and look for physical signage advertising pet services.
• Get a sense of how many competitors exist, what services they offer, and their pricing models.
• Evaluate their online presence by googling the business names and browsing their websites. Analyze details like services, qualifications, testimonials, and professionalism.
• Visit social media pages to gauge their customer engagement and followers.
• Research factors like their staff size, operating hours, areas served, and any specialties like medicating or training.
• Look for potential gaps you could fill.
• Contact businesses anonymously to evaluate customer service.
• Gauge response times and professionalism. A lack of thorough communication could be an opportunity for you to excel.

Consider indirect competitors too like kennels, neighbors willing to pet sit, and dog walking apps like Wag . Evaluate their offerings and pricing to strategically position yourself in the market.

3. Costs to Start a Pet Sitting Business

Starting a pet sitting business comes with an array of costs to consider before getting up and running. While this is considered a relatively affordable business to launch with low barriers to entry, you still need to budget appropriately for expenses.

Start-Up Costs

• Business licensing and permits – $50-$500 to register your business name and obtain necessary licenses and permits. Costs vary based on location.
• Pet sitting training and certifications – $100-$500 for courses in pet first aid/CPR, medications, handling, and business operations. Varies based on the program.
• Website – $50-$300 for hosting, themes, branding, and completing the setup of your website.
• Logo Design – $200-$500 to hire a graphic designer for your logo and brand assets.
• Business cards and marketing materials – $50-$200 for 500-1000 basic business cards to hand out locally.
• Office supplies – $100-$300 for computer, printer, folders, contracts, scheduling software, etc.
• Insurance – $400-$800 annually for general liability insurance to protect yourself from potential damages or lawsuits. Recommended but may not be required depending on location.
• Bonding – $100-$200 for employee dishonesty coverage for protection against theft. Optional but recommended.

The total costs to start a pet sitting business can range from $1,000 to $3,000 on average. This covers your basic operational needs without significant overhead expenses. Your starting budget will vary based on your existing resources and expenses in your specific market but overall, you won’t see anywhere near the costs that, for instance, a dog boarding business deals with.

Ongoing Costs

• Marketing – $50-$150 per month for website hosting, social media advertising, flyers, business cards, and other promotional expenses.
• Transportation – Gas, vehicle maintenance, ride shares. Approximately $200-$500 per month depending on the client location and radius you serve.
• Supplies – Leashes, waste bags, cleaning products, roughly $50 per month.
• Accounting software – $10-$50 per month for Quickbooks or another program to track finances.
• Office expenses – Utilities, computer, and phone bills. Around $150 per month.
• Insurance – General liability coverage renewal, $400-$800 annually.
• Memberships – Pet sitter associations for access to resources. $100-$200 annually.

Other potential ongoing costs are bonding renewal ($100-$200 per year), staff or contractors if you expand, and continuing education. Budget approximately $1,000-$2,000 per month for regular pet-sitting operational expenses. Exact figures depend significantly on your client volume and business growth.

Keeping overhead low by operating from home is one effective way to keep your ongoing costs down as a new pet sitting business. As your clientele grows, you may choose to rent office space or hire employees which increases your monthly expenses.

4. Form a Legal Business Entity

When starting a pet sitting venture, one key legal decision is choosing your business structure. The entity you form determines taxation, liability protection, and operational processes. The four primary options each have advantages and drawbacks to weigh.

Sole Proprietorship

A sole proprietorship is the simplest and most common entity for pet sitting businesses starting. You operate under your name with no legal separation between you and the business.

• Pros: Easy and inexpensive to establish. No formal business registration is required in most states. The owner retains full control and keeps all profits. Minimal paperwork and maintenance.
• Cons: No liability protection – the owner is personally responsible for all business debts, lawsuits, and legal liabilities. Income is taxed at the owner’s rate. Harder to raise investment capital. Lacking credibility with customers.

Partnership

A partnership involves two or more co-owners sharing management duties and profits/losses. A formal partnership agreement outlines rights and responsibilities.

• Pros: Relatively easy to establish. Shared capital and skills between partners. Partners are motivated to succeed.
• Cons: Unlimited personal liability for each partner. Lacks longevity if a partner leaves. Profits must be shared. Disagreements can occur. Requires substantial trust and communication.

Limited Liability Company (LLC)

An LLC provides personal liability protection for owners while allowing pass-through taxation. It mixes the benefits of partnerships and corporations.

• Pros: Owners (called members) have limited liability. Less recordkeeping than a corporation. Profits pass through to members and avoid double taxation. Ownership is flexible and easily transferable. Establishing an LLC shows credibility and professionalism to pet-sitting clients.
• Cons: More complex to establish and maintain than a sole proprietorship. Requires Articles of Organization and an Operating Agreement.

Corporation

A corporation is a legal entity owned by shareholders. It is more complex but offers the strongest liability protection.

• Pros: Owners are only liable up to their investment amount. Ownership is easily transferable through selling shares. Raising investment capital can be easier. Credibility with lenders and clients.
• Cons: Most expensive and paperwork-intensive to start and maintain. Require regular shareholder meetings, company minutes, annual reports, and formal record keeping. Subject to corporate taxes on profits and then shareholders also pay taxes on dividends.

5. Register Your Business For Taxes

Any pet-sittingpet-sitting business needs to obtain an Employer Identification Number (EIN) from the IRS, even sole proprietors. An EIN acts like a social security number to identify your business for tax and reporting purposes.

Unlike your SSN which is tied to you as an individual, an EIN is specifically for your business entity. It is a unique 9-digit number that you use when opening business bank accounts, applying for licenses, filing taxes, hiring employees, and more.

Getting an EIN is free and easy through the IRS website . The online application only takes minutes to complete. You’ll need basic information about your business structure and ownership details.

• Go to the IRS EIN Assistant and select Apply Online
• Choose view Additional Types, then select Sole Proprietor
• Enter your personal information and details about your pet sitting business
• Submit the application and your EIN will be provided immediately

Print and save the confirmation notice for your records. Use your EIN anytime business identification is required.

You’ll also need to register with your state to obtain a tax ID for collecting and remitting sales tax. Fees range from $5-$50 depending on location. Handle both the federal EIN and state requirements upfront for smooth business operations.

6. Setup Your Accounting

Proper accounting is crucial for pet sitting entrepreneurs to track finances, remain IRS compliant, maximize write-offs, and ultimately scale the business smoothly. Investing in tools and services sets up vital organization and reporting systems.

Accounting Software

Begin by getting small business accounting software like QuickBooks . This automates processes like invoicing, expense tracking, payroll, bank reconciliations, and reporting. QuickBooks seamlessly integrates with business bank accounts and credit cards for easy data imports. You gain visibility into cash flow and profitability metrics to guide decisions.

Hire an Accountant

While the software does the heavy lifting, partnering with an accountant is advisable, especially during tax season. A qualified accountant provides services like:

• Setting up Quickbooks and your chart of accounts
• Providing templates for contracts and invoices
• Training on bookkeeping best practices
• Preparing and filing quarterly taxes
• Optimizing write-offs and deductions unique to pet sitters
• Annual financial statement preparation
• Tax planning and strategy

Expect to invest around $200-$500 monthly if outsourcing your bookkeeping and $2,000-$5,000 for annual tax prep. This expert guidance prevents IRS issues and saves you time and stress.

Open a Business Bank Account

Make things easier by separating personal and business finances. Open a dedicated business checking account to use for all pet sitting income and expenses. Never come in funds or pay yourself from the same account.

Apply for Business Credit Cards

Apply for a small business credit card using your EIN. This is used exclusively for company expenditures. Business cards don’t use your credit score but rather rely on your business history. Higher limits are attainable.

7. Obtain Licenses and Permits

Before caring for your first client’s pet, it is crucial to ensure you have the proper licensing and permits in place. Find federal license requirements through the U.S. Small Business Administration . The SBA local search tool provides insight into state requirements.

Research municipal licenses needed within your geographic area. Common examples include:

• Business license – Register your business name and address with the city/county. Fees are typically $50-$100 annually.
• Pet sitter permit – Some areas require certification to provide pet care services. Fees range from $25-$250 depending on location.
• Zoning permit – If operating out of a home office, verify residential areas allow home-based businesses.

Research state licenses:

• Sales tax ID – Obtain a tax ID for collecting and paying sales tax on services.
• Seller’s permit – This may be required if selling retail products like pet toys/treats.
• Service Contract Provider Registration – Some states require registering as a service provider.

You may also need:

• Liability insurance
• Bonding/licensing if transporting pets
• Business license displaying on your vehicle

Thoroughly research and apply for licenses before promoting your services. Non-compliance can lead to hefty fines or being shut down. Renewals are typically annual or biannual.

8. Get Business Insurance

Obtaining adequate insurance is strongly advised when launching a pet sitting venture. Policies protect your company from substantial financial losses in the event of property damage, injuries, lawsuits, and other liabilities.

Without coverage, a single incident could destroy your business. Imagine these scenarios:

• A pet escapes from your facility and gets hit by a car. The owner sues your company for $100,000 for the loss of their pet.
• An elderly client slips on a wet floor in your office and breaks their hip. Their medical bills and lawsuits exceed $300,000.
• A disgruntled employee gives medication incorrectly to a pet in your care. It requires emergency hospitalization costing $25,000.

These catastrophic scenarios could bankrupt an uninsured business. Transfer risk through insurance. Common policies include:

• General liability – Covers third-party bodily injury and property damage claims.
• Professional liability – Protects against claims of negligence, error, or omission resulting in pet injury or death.
• Pet sitter bonding – Covers theft by employees.

Policies vary in coverage and limits. Expect to invest $500-$2,000 annually depending on your provider, location, limits, and deductibles.

Follow these steps to get insured:

• Determine risks and ideal coverage amounts for your business based on service offerings and several pets cared for.
• Research pet-sitting insurance providers.
• Compare quotes between a few recommended, pet industry-specific insurers.
• Select a policy and complete the application process.

Protect your business, clients, and personal assets. Insurance gives peace of mind if the unthinkable occurs.

9. Create an Office Space

While much of a pet sitter’s work is conducted on-site at clients’ homes, having a professional office space can still be beneficial at certain stages. An office provides a centralized hub for administrative tasks and client meetings.

Home Office

Converting a spare room into a home office is a budget-friendly option when starting. Home offices offer convenience, short commutes, and often no additional rental fees. The ability to deduct a portion of home office expenses like utilities and internet can also provide tax savings.

Coworking Space

Coworking spaces like WeWork provide an affordable, flexible office alternative. These shared workspaces offer desk rentals, meeting rooms, and amenities. Coworking allows interaction with other entrepreneurs but privacy when needed. Costs typically range from $200-$500 per month depending on location, size, and services included.

Commercial Office

For established pet sitters desiring a more professional atmosphere for their staff and clients, leasing dedicated office space is an option. While most expensive at $1,000-$1,500 monthly, commercial offices project success and allow room for company growth. They also separate work and personal life.

10. Source Your Equipment

Pet sitters need minimal equipment to get started. With some strategic sourcing, new entrepreneurs can acquire necessary supplies at affordable prices.

For the latest models and warranty protections, purchase items like:

• Leashes, waste bags, toys, treats – Pet stores like PetSmart and local pet shops
• Marketing materials – Print shops
• Scheduling/billing software – Direct from developers
• Pet emergency/first aid kits – Online outlets like Chewy

Buying Used

Save costs by buying gently used. Check:

• Craigslist – Individuals often sell pet-sitting equipment and office furniture
• Facebook Marketplace – Join local pet-sitting groups to find deals
• eBay – Broad selection of used office and pet care supplies

Avoid large upfront expenditures by renting certain equipment:

• Car/van rentals for pet transport from traditional companies or apps like Turo
• Scheduling/billing software every month rather than purchasing outright
• Shared office equipment through a coworking space

Leasing makes sense for expensive equipment if usage justifies the payments:

• Commercial pet care facility – Lease appropriate real estate location
• High-end veterinary monitoring technology – Lease to own through a financing company

Shop strategically by pairing new necessities with used and rented equipment. Buy durable items like scheduling software and marketing materials. Find deals on pet leashes, office furniture, and other occasional-use items secondhand. Rent or lease large ticket items requiring capital investment.

11. Establish Your Brand Assets

Building brand recognition is vital for pet-sitting companies to stand out in a crowded market. Investing in core brand assets creates consistency and professionalism.

Getting a Business Phone Number

Appear credible by securing a dedicated business phone number through a service like RingCentral . This central number can ring to your cell while allowing features like extensions, voicemail, and analytics.

Creating a Logo and Brand Assets

A logo instantly communicates your brand personality while coloring, fonts, and slogan usage in assets like letterhead build recognition. Services like Looka make polished logos affordable. Playful animal logos often suit pet sitters well.

Ensure brand consistency across all touchpoints including your website, emails, contracts, marketing materials, uniforms, and signage.

Creating Business Cards and Signage

Professionally designed business cards from Vistaprint get your contact information directly into pet owners’ hands when networking, at dog parks, vet offices, and other scenarios.

Signage on your vehicle, office, and homes you visit reinforces branding.

Purchasing a Domain Name

Secure a domain that matches your business name and is easy to remember. Aim for a .com and make it short and catchy. Use domain tips from Namecheap .

Building a Website

Every business needs a website to showcase services, credentials, testimonials, contact options, and online booking. Build one yourself through user-friendly services like Wix or hire a freelancer on Fiverr for a more custom site.

Consistent branding boosts familiarity. Invest time upfront in polished, professional assets.

12. Join Associations and Groups

Tapping into local pet-sitting communities provides invaluable connections, referrals, and growth opportunities for your business. Make networking a priority by joining these groups.

Local Associations

Look for associations like the National Association of Professional Pet Sitters (NAPPS), Pet Sitters International (PSI), and local chapters in your city. Membership starts around $50-$100 annually. Benefits include access to resources, continuing education, conferences, mentorship programs, and connecting with fellow sitters.

For example, the SFSPCA Pet Sitters Guild offers meetings, seminars, job boards, and networking locally.

Local Meetups

Attending pet industry meetups helps you continuously learn and build your network. Join groups locally through sites like Meetup . Interact with fellow sitters, dog walkers, groomers, vets, and pet retailers.

Look for pet-focused networking events, charity fundraisers, trade shows, and conferences nearby or virtually. These provide marketing exposure too.

Facebook Groups

Tap into the power of collective advice by joining industry Facebook Groups like World Wide House Sitting and Pet Sitting Community and House & Pet Sitting USA . Groups offer tips on pricing, contracts, marketing, operations, and connecting with sitters globally.

Actively participate by asking questions, sharing experiences, and helping others. The wisdom gained is invaluable for growing your pet-sitting skills and business.

13. How to Market a Pet Sitting Business

Implementing an effective marketing strategy is imperative for pet sitters to attract new clients and grow their business. A multifaceted approach utilizing both digital and traditional techniques ensures maximum exposure.

Personal Networking

Your network and satisfied customers providing referrals will be invaluable assets early on. Offer loyal clients incentives like discounts on future bookings if they recommend you to friends. Word-of-mouth is your best marketing.

Digital Marketing

Digital Marketing Ideas:

• Google Ads – Target local pet parents searching for sitters and walking services
• Facebook/Instagram ads – Highly visual ads great for showcasing your pet photography
• Start a YouTube channel – Post pet care tips, facility tours, client testimonials
• Blogging – Optimize articles for SEO terms like “pet sitting near me”
• Nextdoor app – Offer discounts to neighborhood groups nearby
• Google My Business listing – Optimize services, images, and branding
• Reviews and testimonials – Encourage happy clients to review you on Google, Facebook, Yelp

Traditional Marketing

Traditional Marketing Tactics:

• Direct mail postcards – Send promotional offers to households with pets
• Flyers – Post at vet offices, pet stores, dog parks, community boards
• Radio ads – Short local spot advertising your services
• Vehicle signage – Have your logo, name, and phone number on your car
• Charity partnerships – Sponsor local animal groups for exposure at their events
• Pet-friendly events – Have a booth at adoption fairs, expos, and fundraisers

While digital marketing provides an excellent return on investment, certain traditional tactics like vehicle branding offer constant visibility as you travel locally. Consider your target audience and budget when allocating marketing spend.

Track the performance of each initiative and double down on what proves most effective. Consistency and experimentation lead to an optimal media mix to continually attract your ideal pet-sitting clients.

14. Focus on the Customer

Providing exceptional customer service is crucial for pet sitting success and growth. How you treat clients directly impacts your referrals, reviews, retention, and bottom line. Some ways to improve your own business through customer focus include:

• Start by making the booking process seamless.
• Be responsive to inquiries, provide detailed information, and make the experience personalized. First impressions matter.
• When caring for pets, deliver on your promises.
• Follow all instructions precisely, send photo updates, and properly administer medications. Pet parents want reliable care they can trust.
• Listen attentively to all concerns and act with empathy.
• Understand their pet is like family. Go the extra mile if issues arise to keep clients satisfied. Handling problems professionally earns respect.
• After service, follow up to ensure satisfaction.
• Ask for feedback on how you can improve. Providing an outstanding experience leads to referrals. Dissatisfied clients can hurt your reputation.
• With pet sitting, you are entrusted with people’s most valued family members. Building genuine relationships and exceeding expectations is key.

Deliver caring, individualized service. Be reliable and attentive. Pet parents will become raving fans, referring you to more clients. Customer service directly fuels your pet-sitting growth.

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How to start a cat sitting business

Table of Contents

What you’ll need to start a cat sitting business

You’ll need to know about cats, first-aid skills, know the industry , communication and people skills , marketing skills , how to get your cat sitting business started , register and name your business , understand your taxes, research the market , find a space to set up , get insurance , how to organise your business, create a business plan and budget, determine a price list , use business management tools , start a business current account , how to market your cat sitting business, build your brand , design a website , market yourself on social media , advertise in your area , save time managing your finances with countingup.

Did you know that 24% of the UK population own a cat? That’s 10.7 million pet cats in the UK that may be in need of a sitter, whether it be for the short or long term. 

If you’re a cat lover, looking after cats may seem like a dream job. But starting a small business can be tricky. Still, if you’re thinking about how to start a cat sitting business, there are plenty of clients out there for you. 

This guide will cover how to start a cat sitting business, including: 

• How to get your cat sitting business started
• How to organise your cat sitting business 

If you’re wondering how to start a cat sitting business, it’s important to know what you’ll need to get started. 

To succeed in your cat sitting business, you’ll need to love cats. Since this business will require close contact with cats, you should enjoy spending time with them. This love will help you care for the cats. It will also add to your appeal and help clients trust you with their pets. 

Apart from loving cats, you’ll also need to know how to care for them. Pet care skills are essential to the pet sitting business. It’s helpful if you have pet cats or your own, and experience caring for them. It’s useful to know what to feed them as well as how to play with them and clean up after them. 

You can also look into becoming a Certified Professional Pet Sitter . This will help you appear qualified and professional to clients. 

Knowledge about the health of cats would also be helpful for this business. Consider researching cat health so that you can be aware of risks and warning signs. This will come in handy if you need to administer medication to cats. It will also help you spot irregular behaviours and signs of illness. 

Animal first aid skills will help you know when a cat may need medical attention. If you notice something wrong with a cat, you can take them directly to a veterinarian. 

To succeed in pet sitting, you’ll also need to know the industry. You should know who needs pet sitters and where they might look. If you have experience in the industry, such as working at a pet hotel or kennel, you could use this when setting up your cat sitting business.  

People skills are also important for starting a cat sitting business. You’ll need to be trustworthy and friendly so customers feel comfortable leaving their pets with you. 

You should also be reliable and consistent with communication. This means regularly responding to emails and answering client calls promptly. It also means putting together schedules and notes as well as taking pictures and updating clients of their cats’ wellbeing. 

Knowing how to start a cat sitting business also means knowing how to market yourself. Marketing skills will help you reach the right audience and find clients. These skills are essential in growing your business. 

When considering how to start a cat sitting business, you should also think about how to set up the business to get started. 

You’ll first need to register your business as either a sole trader or a limited company . It’s a bit easier to register as a sole trader, but you’ll be personally liable for your business. A limited company appears more professional as it is a separate entity from you, also giving you limited liability . 

You may also want to think of a company name. You can choose to use your own name, but a unique company name makes it easier to expand in the future. Consider a name that is easy to remember and relevant to cat sitting. To see if your name is already claimed, you can check the Companies House . 

Once you register your business, it’s important to know how your taxes will work. As a self-employed person, you’ll also need to inform the HMRC that you’ll manage your taxes yourself. Also, each year, if you make over £1,000 from your business income, you’ll need to submit a Self Assessment tax return.

If you choose to register as a limited company, you’ll also need to register for Corporation Tax . Depending on how much you’re expecting to earn, you may need to register for VAT .

To succeed in your cat sitting business, you’ll want to research the market. Start by considering your target market , which will likely be the cat owners in your area. You may want to know how many people in your area have cats as well as how often they may need cat sitters. 

Try to understand the perspective of the pet owners and how you can make their lives easier. 

You’ll also want to research other pet sitting businesses in your area. Once you understand your market and the client opportunities in your area, you can reach that audience when you market your company. 

Your cat sitting business may primarily take place at pet owners homes. But if you plan to sit cats in your home, you’ll need to provide a safe and comfortable environment for them.  

Make sure you don’t have any plants that are poisonous to pets. You’ll also want to remove or put away breakable objects or anything dangerous to animals. 

If you have cats of your own, you may want to separate them from cat guests. Consider keeping separate rooms for cats who like to socialise and those who like to be alone. 

Overall, you’ll want to create a pleasant and comfortable environment for your cat guests. 

You may need:

• A litter box 
• Feeding and water bowls 
• Cat food 
• Cat treats 
• Cat beds 
• Climbing posts  
• Cat carriers 

When running your own business, insurance is important to decrease your risk. 

Though cat sitters aren’t required to have insurance, it’s a good idea to have pet sitters insurance in case anything goes wrong on the job. 

If you’re wondering how to succeed in starting a cat sitting business, you’ll need to know how to organise that business.

To properly set up your business and keep it on track, you’ll want to create a business plan . This will help you plan short term and long term goals for your business, which you can follow to measure your success. 

You will also want to consider your business startup costs and determine a budget for your daily operations. 

Once you start finding clients for your business, you’ll need to start charging them for your services. You’ll need to determine the expenses of cat sitting and the profit margins. This will help you figure out how much to charge your clients for your services, as well as additional services you may want to offer. 

When considering your services, think about how many cats you’re able to care for at once. If you travel to different locations to care for cats, consider how many you can visit in a day. If you watch cats in your home, determine how many you can keep at once. 

Once you determine how much you’ll charge clients, you’ll need to know how to make an invoice and how to avoid and fix common invoice mistakes.

Consider using tools like G Suite or Microsoft Teams to streamline contacts, calendars, and important documents. 

To run your cat sitting business smoothly, you’ll want to keep on top of your schedule and client bookings. You may also want to keep records and important information on each cat. These tools will also help you communicate with clients effectively and offer updates. 

To organise the finances of your cat sitting business, you may want to open a business current account. This will help you separate your business finances from your personal ones. It will also help you keep track of cash flow for your business. 

The Countingup business account and app let you easily organise your business account. It automatically categorises business expenses and reminds you to take a picture of your receipts.  This eliminates the burden of keeping track of paper receipts and updating spreadsheets manually.  

Knowing how to start a cat sitting business means knowing how to market that business. You’ll need to consider what your business offers clients that other options don’t, then create a marketing plan.  

To start marketing your business, you’ll want to develop a brand. This brand will focus on your target audience and remain relevant to your business. Your brand should also remain consistent across all of your marketing channels and materials.

When considering your brand, first think of how to relate it to cat sitting. Maybe you want to design a business logo that incorporates a cat illustration or paws. You’ll also want to pick a colour scheme for your brand. Consider colours that are playful and draw in pet owners. 

An effective brand will make your business appear more professional and make it clear to potential clients what your business has to offer. 

You market yourself by designing a website for your business. Some great platforms for website design are Squarespace, WordPress , or Wix. 

Use your website to outline your business and show potential clients what you offer. It can have a page that explains your services and price list. Your website can also make it easy for clients to contact you. 

Another great way to market your cat sitting business is through social media . Consider social media platforms like F acebook , Instagram, and Twitter . On these platforms, you can interact with pet owners and pet caring communities to reach your audience. 

You can also post content regularly to each platform. Try posting about your business services and pictures of cats. Make sure you interact with your followers by responding to comments and direct messages regularly. 

Be sure to link your website to your social media pages so potential clients can find your business. 

Knowing how to start a cat sitting business also means knowing how to find clients for that business. You can start finding clients by creating listings on pet sitting and freelance sites. Some great options include Care.com, Trusted House Sitters, and Rover.  

Then, focus your marketing on places relevant to pet owners, such as veterinarians or pet stores in your area. You can try to partner with these organisations to offer your services. You can also reach pet owners near you if you leave fliers on community boards and advertise in local newspapers. 

Also, engage with your network of family and friends to spread the word of your business. If you have friends with cats, you can offer your services to begin to grow your business. You can then ask your satisfied clients to refer you to others in the future. 

Once you start to grow your cat sitting business and gain clients, you’ll need to manage your finances. Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here . 

• Counting Up on Facebook
• Counting Up on Twitter
• Counting Up on LinkedIn

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A Beginner's Guide to Starting a Pet Sitting Business

Last Updated: March 1, 2024 Approved

Planning Your Business

Marketing your business, running your business.

This article was co-authored by Lauren Novack . Lauren Novack is a Certified Dog Behavior Consultant at Behavior Vets NYC where she helps fearful, anxious, and aggressive pets and their owners. She has completed coursework for her MS in Applied Behavior Analysis at Hunter College. Lauren’s research explores the intersection between training practices and animal welfare. She currently serves on the Editorial Advisory Board for Daily Paws and has appeared on Fox & Friends, Rachel Ray, and various news outlets with her dog Grayson. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 24 testimonials and 89% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 364,832 times.

Starting your own pet sitting business is one of the most rewarding business ideas for animal lovers. It is relatively inexpensive to get started and you will just need to make sure to get all the necessary business permits and licenses for your area as well as some basic equipment. Plan your business and market your services to get your first clients. Soon you’ll be well on your way to owning a successful pet sitting business!

Things You Should Know

• Obtain any necessary permits for running a pet sitting business and get business liability insurance for your new venture.
• Market your new business with a website and social media channels. To spread the word even more, distribute business cards and flyers.
• Meet with potential clients and their pets ahead of time to make sure that you're a good fit.
• Keep your business in top shape by staying organized and planning ahead. If your business grows enough, hire new employees to help manage the workload.

• Keep in mind that as a pet sitter you will have irregular hours that include nights and weekends.
• Consider if you will offer to stay at the homes of clients, or just visit at scheduled hours to take care of their pets. Your clients may also want other basic services, such as bringing in the mail and watering plants at their homes while they are out of town.
• You must really love and care about animals if you want to be a successful pet sitter. It is not a business to start just for the money. You will be responsible for taking care of animals that some people consider as their children, so treat the responsibility with care!

• You can do a quick online search to find local business licensing offices and their contact info. Start by searching for your local Chamber of Commerce; they usually take care of many business licensing needs.
• If you want to offer boarding services for pets at your home, the amount of paperwork you need to complete will be higher.
• You can enlist the help of a business attorney to assist you with all the legal parts of creating a business.

• Search online or in a phonebook to find an insurance company that offers liability and bonding insurance for pet sitters in your area. [3] X Research source

• Prices will vary based on the type of animal, the number of pets you sit, and the amount of time you have to spend with them. Also factor in the amount of time you will spend commuting to your clients’ homes.
• Check out the pricing structures of other pet sitting businesses in your area to get an idea of normal rates and pricing structures.

• Clients will usually provide you with everything you need, along with instructions, to care for their pets. However, it is a good idea to have backup supplies just in case the leash breaks, or the food runs out.

• Do a quick Internet search once you choose a name to make sure it is not already taken for another business, and see if you will be able to use it for a website URL and social media handles.

• It’s important to have a professional-looking website for a pet sitting business so that potential clients trust that it is a legitimate and reliable business.

• You can also use social media to look for potential clients by following pet-related pages or groups and interacting with other followers and members.

• Make sure to use high-quality paper and printing services when you print out your flyers and business cards to make your business look credible.

• You can also try advertising in local newspapers or publications, as well as online classifieds.

• Client contracts are important so that both parties know what to expect. The contract is what you will both refer to in the event of any disagreement.
• You can enlist the help of an attorney who specializes in business contracts if you are not comfortable creating the contract on your own.

• Ask the pet owner what their pet's typical schedule is so you know when they're used to getting fed, walked, and so on. Follow that schedule to create consistency and reduce anxiety for the pet.
• Also, find out which veterinarian the pet sees and if they're taking any medications or have any medical conditions, allergies, or special needs.
• Inquire about the owner's preferences in terms of things like giving treats and going to dog parks or other places. Find out what they and their pet prefer and are comfortable with.
• Keep a list of past and potential clients and stay in touch with them. You could consider sending out a monthly newsletter, or something as simple as a birthday card for their pet to help you build loyal clients. [11] X Research source

• Consider setting up a home office dedicated to your business. Keep an organized filing system and all of your paperwork where you will be able to easily keep track of it.
• Create a detailed schedule to plan out all your pet sitting. Don’t forget to set aside time for the administrative staff. You can use a paper planner, calendar software, or apps. Use whatever suits your personal style best and helps you stay most organized.

• Word of mouth is one of the best ways to grow your pet sitting business. When clients trust you and are happy with your services, they are much more likely to recommend you to friends or family.

• Make sure to hold thorough interviews with potential employees to verify that they have sufficient experience caring for animals and will be reliable employees. Anyone you hire is another face representing your business. It’s important that they can all perform the job duties and meet the high standards of service that got your business this far!

Community Q&A

• Make sure you have all of the appropriate paperwork, licenses, and permits required in your area. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• To impress the pet owner (and the pet!) provide a special chew toy or treat—just make sure to ask the owner if they're okay with you giving their pet a treat first, and make sure it doesn't contain anything the animal is allergic to or doesn't tolerate well.
• Ask if the animal has special needs, allergies, or if there is anything else you should know before you take care of them.
• See what other pet sitters in the area are charging, and then make your price slightly lower to edge out the competition.

You Might Also Like

• ↑ https://smallbiztrends.com/2017/09/how-to-start-a-pet-sitting-business.html
• ↑ https://smartycents.com/articles/pet-sitting-services/
• ↑ https://www.petsit.com/pet-sitter-insurance
• ↑ https://theworkathomewife.com/start-pet-sitting-business/
• ↑ https://www.dog-care-knowledge.com/pet-sitter-business.html

About This Article

To start a pet sitting business, start by researching your local licensing requirements since you may need a license or permit to watch other people's pets. You'll also need to get liability and bonding insurance in case anything happens to you or an animal while you're on the job. Then, you can start marketing your new business online through social media or your own website. You'll also want to establish your rates and decide whether you want to stay overnight at clients' homes or just check in during scheduled hours. For tips on how to attract pet-sitting clients, scroll down! Did this summary help you? Yes No

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Small Business UK

Advice and Ideas for UK Small Businesses and SMEs

How to start a dog walking business

A dog walking business is a great way to get outdoors

For those who love pooches and want to set up a dog walking business, check out this guide to learn more about how to do it

Starting a dog walking business sounds appealing: fresh air, loads of pups, socialising with other dog owners.

Could it be for you? Let’s find out.

Why should I start a dog walking business?

If you love dogs, there’s nothing more idyllic than spending your day with them while getting to know lots of other doggos (and their owners) in the neighbourhood.

It’s great for fitness too. Walks tend to be 60 minutes long and with around three or four walks a day, that’s a fair amount of ground covered, plus a cracking workout.

As you can call your own hours, a dog walking business is easy to fit into your schedule if you have a part-time job, are a student or have caring responsibilities. What’s more, it can add a sense of purpose to your life, doing something that you love.

>See also: 6 best small business ideas for 2023

Any drawbacks?

Though you can set your own hours, you’re likely to have to work around your clients’ schedules which could mean some early morning starts as well as evenings.

It’s a lot of exercise, but that means you need to be in decent shape from the off. Depending on how many walks you do and how long they are, they could be more demanding than you think.

How much can I earn with a dog walking business?

Directline research says you could earn £22,044 a year but if you’re reasonably busy you can earn as much as £26,000 a year.

As for how much you should charge for an average walk, take a look at what others in your area are charging. It can be £25 per walk in affluent areas, but more likely £5-£25 in a town or city. Jobs site, Indeed, says the average income is £9.86 per hour.

Small Business Pro is the ideal tool for you when you’re starting your business. It will help with the heavy lifting of managing customers, taking payments, insurance, finance and HR, plus you’ll get a host of personal wellbeing benefits.

You can find out more about Small Business Pro here .

What do I need?

Registering your business with HMRC is essential, of course. Find out more at the Government website. If you haven’t already, sort out your branding first. Create a memorable name and logo.

You don’t need any formal qualifications to be a dog walker, but there are courses you can do to build confidence in your clientele and potentially charge them more.  

In England, City and Guilds delivers the following courses:

• Level 2 Certificate of Technical Competence in Dog Walking
• Level 2 Certificate of Technical Competence in Pet Sitting
• Level 2 Certificate of Technical Competence in Animal Health, Husbandry and Handling
• Level 3 Certificate of Technical Competence in Animal Nutrition

There are no equivalents in Scotland and Wales, but the National Association of Pet Sitters & Dog Owners (Narps) has some of its own courses. Even becoming a member can help boost the credibility of your business.   

It’s worth learning animal first aid and going more in-depth to learn about dog behaviour to make life easier on the job.

On top of that, a Disclosure Barring Service (DBS) check will give clients some relief about your background and reassure them that you’re trustworthy. Some organisations include a DBS check as part of their membership and, if the time ever comes to hire employees, it’s worth doing a DBS check for them.

Anna Jordan

Anna is Senior Reporter, covering topics affecting SMEs such as grant funding, managing employees and the day-to-day running of a business. More by Anna Jordan

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How to Start a Pet Sitting Business

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How To Start a Pet Sitting Business

• How To Start a Pet Sitting Business FAQs

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Additional resources in the pet sitting industry.

Starting a pet sitting business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching your own pet sitting business.

Importantly the most important step in starting a pet sitting business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here.

Download our Ultimate Business Plan Template here

15 Steps To Start a Pet Sitting Business

• Choose the Name for Your Pet Sitting Business
• Develop Your Pet Sitting Business Plan
• Choose the Legal Structure for Your Pet Sitting Business
• Secure Startup Funding for Your Pet Sitting Business (If Needed)
• Secure a Location for Your Business
• Register Your Pet Sitting Business With the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Pet Sitting Business
• Buy the Right Pet Sitting Business Equipment
• Develop Your Pet Sitting Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Pet Sitting Business
• Open for Business

1. Choose the Name for Your Pet Sitting Business

The first step to starting your own pet sitting business is to choose your business’ name.

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your pet sitting business:

• Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing. Come up with a name that reflects the desired brand and/or focus of your pet sitting business company.

2. Develop Your Pet Sitting Business Plan

One of the most important steps in starting a pet sitting business is to develop your startup business plan template . The importance of a business plan is to ensure that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your pet sitting business.
• Company Overview – this section tells the reader about the history of your pet sitting business and what type of pet sitting business you operate. For example, does your pet sitting business work with a variety of animals or only dogs and cats?
• Industry Analysis – here you will document key information about the pet sitting industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, where do they live? Are they in a particular income bracket? What do they look for when choosing a pet sitter?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your pet sitting business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization, social media marketing, and/or traditional advertising with flyers, local newspaper ads, etc.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your pet sitting business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

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3. choose the legal structure for your pet sitting business.

Next you need to choose a legal structure for your pet sitting business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole Proprietorship

A sole proprietorship is a business entity in which the owner of the pet sitting business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small business owners. It is an agreement between two or more people who want to start a pet sitting business together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a pet sitting business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a pet sitting business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your pet sitting business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Pet Sitting Business (If Needed)

In developing your pet sitting business plan, you might have determined that you need to raise funding to launch your business.

If so, the main sources of funding for a pet sitting business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a pet sitting business that they believe has high potential for growth.

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5. Secure a Location for Your Business

It is certainly possible to run a small from your home, but you may find that you require more space. Finding the right location is key. You’ll need a space that is big enough to accommodate both your clients’ animals and your own equipment, as well as a safe and convenient place for your clients to drop their pets off. Here are a few tips for finding the perfect location for your pet sitting business:

• Start by conducting some online research to find areas that are densely populated with pet owners. This will help you to better target your advertising and marketing efforts.
• Once you’ve identified some potential locations, take a closer look at the surrounding area. Make sure that it is safe for both people and animals, with plenty of nearby parks and other attractions that pet owners can take their pets to.
• Finally, be sure to check out the cost of rent and other necessary expenses in the area. You don’t want to choose a location that is too expensive or out of reach for most pet owners.

6. Register Your Pet Sitting Business With the IRS

Next, you need to register your new pet sitting business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your pet sitting business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your pet sitting business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

• General Business License – Every business must obtain a general business license. The cost of the license varies by state. The license allows the business to operate under a specific name in a specific location.
• Zoning Permit – A zoning permit may be required in your area and ensures that the business is in compliance with local zoning laws.
• State Veterinarian’s Office Permits – The state veterinarian’s office can provide information on any special permits that may be required to operate a pet sitting business. They can also provide information on the rules and regulations for operating a pet sitting business.

Depending on where you launch your pet sitting business, you will have to obtain the necessary state, county and/or city licenses.

10. Get Business Insurance for Your Pet Sitting Business

Pet sitting insurance policies that you should consider for your pet sitting business include:

• General Liability Insurance – This insurance will protect you if something happens to one of the pets you are taking care of.
• Workers’Compensation Insurance – This insurance will protect you if one of your employees gets injured while taking care of a pet.
• Bonding – Insurance bonding is a way to protect yourself and your business when you are taking care of other people’s pets. This means that if something bad happens to a pet while it is in your care, the insurance company will help to pay for the costs.

Find an insurance agent, tell them about your pet sitting business insurance needs, and they will recommend policies that fit those needs.

11. Buy the Right Pet Sitting Business Equipment

A pet sitting business needs a variety of equipment, such as leashes, collars, food and water bowls, carriers and crates, and grooming supplies. You might also need a van or SUV to transport the pets you’re sitting, as well as a computer and printer to manage your schedule and take payments.

12. Develop Your Pet Sitting Business Marketing Materials

Marketing materials will be required to attract and retain customers to your pet sitting business.

The key marketing materials you will need are as follows:

• Logo – Spend some time developing a good logo for your pet sitting business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website – Likewise, a professional pet sitting business website provides potential customers with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how potential clients perceive you.
• Social Media Accounts – Establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your pet sitting business.

13. Purchase and Setup the Software Needed to Run Your Pet Sitting Business

A pet sitting business needs software to keep track of appointments, customers, and payments. A good invoicing and accounting software can help a pet sitting business manage its finances. Examples include FreshBooks, Xero, and QuickBooks Online.

Your business also needs a way to accept payments from customers. A popular option is to use a payment processor such as PayPal or Stripe. These services allow customers to pay by credit card or bank transfer.

14. Hire Staff

If you are starting a small pet sitting business, you might be able to run it yourself. If you plan to hire additional people, however, it’s important to find employees who share your love of animals and are responsible and reliable. You want to make sure that every pet and pet owner feels comfortable with your team.

One way to find qualified employees is to post an ad on local job boards or websites like Craigslist. You can also reach out to friends, family, and neighbors who might know someone who would be interested in the position.

Once you’ve screened candidates, it’s important to conduct interviews and reference checks. Be sure to ask questions about their experience with animals, as well as their availability and willingness to work weekends and holidays.

15. Open for Business

You are now ready to open your pet sitting business. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to start a dog sitting business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Pet Sitting Business Plan in 1 Day!

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How to Start a Pet Sitting Business FAQs

Is it hard to start a pet sitting business.

No, it's not hard to start a pet sitting business. In fact, it can be quite easy if you have the right tools and information. Some startup challenges include finding clients and funding the purchase of the equipment you will need. Following the steps outlined above will help you get started toward owning a successful pet sitting business.

How Can I Start a Pet Sitting Business With No Experience?

If you have never owned a pet or worked with animals before, starting a pet sitting business may seem like a big task. However, it is possible to succeed in this industry even if you have no prior experience. The key is to be willing to learn and follow the necessary steps to get your own business up and running.

One way to get started is to offer your services for free or at a reduced rate to friends, family, and neighbors. This will give you the opportunity to build up experience and get some good reviews and testimonials from happy customers. You can also look into taking some pet care classes online or through your local community college to learn more about animal care and behavior. 

What Type of Pet Sitting Business Is Most Profitable?

There are a few different types of pet sitting businesses that you can start, and the most profitable one for you will depend on your location, target market, and what services you're able to offer. For example, if you live in a rural area with not many pet-friendly businesses or parks, starting a dog walking business might not be as profitable as starting a pet sitting service that offers in-home overnight care.

To figure out which type of pet sitting business will be most profitable for you, it's important to do some research into your target market and what services they're looking for. Once you have a good understanding of this, you can start to build out your business plan. You might also want to explore what other pet sitters in your area charge. This will help you find local competition and figure out what you can charge your new clients. 

How Much Does It Cost To Start a Pet Sitting Business?

The cost of starting a pet sitting business will vary depending on the type of services you plan to offer, the equipment you need, and any marketing or advertising expenses. For example, if you're starting a dog walking business, you'll need to purchase leashes, collars, and other supplies. If you're starting an in-home pet sitting business, you'll need to purchase insurance and bonding.To get a better idea of the costs associated with starting a pet sitting business, it's a good idea to put together a detailed business plan. This will help you understand all of the expenses you'll need to incur and how much revenue you'll need to generate to be profitable. In some cases, pet sitting businesses have low start up costs and you can start a pet sitting business with as little as $500.

What Are the Ongoing Expenses for a Pet Sitting Business?

The ongoing expenses for a pet sitting business will vary depending on the size and scope of your business. However, there are some common expenses that all pet sitting businesses will need to incur, such as insurance, marketing, and supplies. You'll also need to factor in the cost of food and other care items for the pets you're sitting if you plan to provide them.

Key costs include:

• Wages – Almost half of the industry revenue is spent on wages.
• Purchases – Payment for supplies, such as shampoos, pet food, drugs and related items can vary depending on the size and type of operator. However, most industry players operate on a small scale and do not benefit from wholesale prices.
• Other – Marketing, depreciation, accounting, rent, utilities, and other related costs account for 11.6% of the industry revenue.

How Does a Pet Sitting Business Make Money?

A pet sitting business makes money by charging clients for the services they provide. The amount you can charge will depend on the type of services you offer, the location of your business, and the going rate for pet sitting services in your area. Some pet sitting businesses also make money by selling pet food, toys, and other items.

Is Owning a Pet Sitting Business Profitable?

Owning a pet sitting business can certainly be profitable. The biggest factors that will influence how much you earn will be the size of your business and its location. Be sure to figure out how much money you need to make and the demand for pet sitting services in your area before you start.

How Much Do Pet Sitting Business Operators Make?

An average pet sitting business owner earns $25,000 to $60,000 annually.

Why Do Pet Sitting Businesses Fail?

There are a number of reasons why pet sitting businesses fail. One of the most common reasons is that the business isn't able to generate enough revenue to cover its expenses. This can happen if the pet sitting business isn't properly priced or if there's not enough demand for the services in the area. Another reason why pet sitting businesses fail is because they're not run in a professional manner. This can lead to customers being unhappy with the service they receive and taking their business elsewhere.

How Big Is the Pet Sitting Industry?

There are 106,319 pet sitting businesses in the U.S. that generated $6.7 billion in revenue last year which represents an annual growth rate of 6.6% in the past 5 years.

What Are the Key Segments of the Pet Sitting Industry?

The main segments of the industry are pet boarding and pet grooming.

What External Factors Affect the Pet Sitting Industry?

A number of factors affect the performance of the pet sitting industry. These drivers include:

• Number of Pets (Cats and Dogs) - A higher population of cats and dogs means that there is higher demand for pet sitting services. This year, the number of pets is increasing, creating more opportunity for the pet sitting industry.
• Number of Households - Most households in the US own pets. An increase in the number of households affects the pet sitting industry positively. Households are expected to increase this year.
• Per Capita Disposable Income - The per capita disposable income does not affect the pet sitting industry greatly. In the previous years, it has been observed that consumers tend to cut back on their expenses when the per capita disposable income decreases but they do not decrease their spending on pet services. An increase in the per capita disposable income however makes consumers more likely to spend more for their pets. This is expected to increase this year and benefit the pet sitting industry.
• Price of Electric Power - Most pet sitting businesses rely on electricity for their grooming and boarding services. Therefore an increase in the price of electric power hurts the industry. The price of electricity is expected to increase this year.

What Are the Key Customer Segments in the Pet Sitting Industry?

The largest customer segment in the pet sitting market are Family consumers with children under 18. The remaining segments include:

• Family consumers with no children under 18
• Consumers living alone
• Consumers with roommates

10 Must Know Tips For Pet Sitters

4 Steps To Growing Your Pet Sitting Business

10 Elements on Your Pet Sitting Website that Will Increase Client Leads

The Modern Rules of using Flyers and Door hangers for your Pet Sitting Business

For additional information on the pet sitting market, consider these industry resources:

• American Humane Association: www.americanhumane.org
• National Dog Groomers Association of America:  www.nationaldoggroomers.com
• American Pet Products Association: www.americanpetproducts.org
• National Cat Groomers Institute of America: www.nationalcatgroomers.com

OR, Let Us Develop Your Plan For You

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Other Helpful Business Plan Articles & Templates

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How to write a business plan for your pet sitting business.

Starting a pet sitting business is a great way to provide a valuable service to pet owners while also earning a living.

It also allows for flexibility and the opportunity to work with animals, which can be a rewarding experience.

Don't start without having built a business plan though.

A business plan is a critical component of starting a new project. It helps to identify potential risks, develop strategies, and allocate resources. Without a business plan, it can be difficult to determine the viability of the project and to move forward with confidence.

In short, a good business plan will help make sure your pet sitting business is profitable .

What key details need to be in the business plan for a pet sitting business? How can it be effectively planned? Which financial figures should be part of the analysis? What steps should I follow to write a business plan efficiently?

Good news, you can find all the answers to these questions in the forthcoming article!

One last thing: it's your decision whether to start your business plan from scratch.

You can download our professional business plan for a pet sitting business and tailor it to suit your project.

Building a business plan for a pet sitting business

Do you require a business plan for your pet sitting business.

Yes, you need a business plan for your pet sitting business.

Designing a cohesive business plan will equip you to:

• learn about the pet sitting market
• catch up with the new industry developments
• establish what makes a pet sitting business viable
• understand pet owners' pet care needs and requirements to provide attentive and reliable pet sitting services
• create a solid value proposition for your pet care services
• examine competitor market share
• find solid competitive advantages for your pet sitting business
• find a business model that will drive profitability
• craft and execute a well-thought-out long-term action plan
• evaluate risks associated with operating a pet sitting business, including pet health emergencies, property damage, and client satisfaction

Our team has drafted a business plan for a pet sitting business that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a pet sitting business?

A business plan provides a wide range of information, content, numbers, and financial data. It must be presented in a structured format, to make easy to read and digest.

When we built and designed our business plan for a pet sitting business , we took care to arrange it appropriately.

You'll see 5 different sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The opening section is referred to as "Market Opportunity."

In this section, you will find valuable data and insights about the pet sitting business, helping you understand the market landscape and opportunities in this industry.

We update this section twice a year for fresh data.

2. Project Presentation

Within the "Project" section, outline your pet sitting business, including the services offered, personalized care, experienced pet sitters, and emphasize the unique value proposition for pet owners seeking reliable and loving care.

At the end of this section, provide a brief introduction about yourself and your love for animals.

Explain your commitment to providing reliable and caring pet sitting services, your range of pet care offerings, and how you plan to create a safe and comfortable environment for pets. Highlight your experienced pet sitters, your personalized care plans, and your dedication to ensuring the well-being and happiness of pets while their owners are away through your pet sitting business.

You'll find wording in our business plan. Tailor it to fit your concept exactly.

3. Market Research

The third part is the "Market Research" section.

In this section, you will find a market segmentation analysis for your pet sitting business.

It includes a study of competing pet sitting services and emphasizes your business's personalized care and competitive advantages. A tailored SWOT analysis is also provided.

4. Strategy

In the "Strategy" section, a detailed growth plan for your pet sitting business is provided, outlining all the necessary steps and initiatives to ensure its high profitability.

Additionally, this section includes a marketing strategy, a risk management approach, and a completed Business Model Canvas.

5. Finances

In conclusion, the "Finances" section provides an in-depth analysis of the financial aspects and progress of your project.

How to write the Executive Summary for a pet sitting business?

The Executive Summary is a brief and condensed overview of the business plan for your pet sitting business.

It should not go over 2 pages. Stick to only the most useful information.

This is the first section of your business plan that the financial institution will look at. It needs to interest them and make them want to read the rest of the plan.

In the Executive Summary of your pet sitting business, answer these questions: what services does your pet sitting business offer? who is your target audience? are there other pet sitting businesses in the area? what funding do you need?

How to do the market analysis for a pet sitting business?

Analyzing the market for your pet sitting business allows you to gain insights into factors such as customer preferences for pet care services, competition within the pet industry, and emerging trends in pet ownership.

By conducting a thorough market analysis, a pet sitting business can understand pet owner needs, provide reliable and caring pet sitting services, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger client base, increased bookings, and a prominent position in the local pet care market.

This is what we've outlined in the "Market Research" section of our business plan for a pet sitting business :

• key insights and trends in the pet sitting industry, including pet ownership rates, pet care services, and the impact of pet-friendly workplaces
• a list of potential market segments for a pet sitting business
• the competitive analysis
• the competitive advantages to target for a pet sitting business

The key points of the business plan for a pet sitting business

What's the business model of a pet sitting business, business model of a pet sitting business.

A pet sitting business model revolves around providing pet care and sitting services for pet owners who require temporary pet care during their absence. Revenue is generated through service fees charged per visit or per day.

The business model focuses on providing reliable and personalized pet care, effective marketing to target pet owners in need of pet sitting services, building strong relationships with pet owners and their pets, and maintaining a flexible schedule to accommodate varying pet care needs.

Success depends on building trust with pet owners, delivering high-quality pet care, fostering positive customer reviews and recommendations, and continuously improving pet sitting services to meet the evolving needs of pet owners and their furry companions.

Business model vs Business plan

Please don't mix up the terms "business plan" and "business model."

A business model defines how a company creates, delivers, and monetizes its offerings.

In a business plan, you articulate your business model through a mechanism called the Business Model Canvas.

And, of course, there is a Business Model Canvas (already completed) in our business plan for a pet sitting business .

How do you identify the market segments of a pet sitting business?

Segmenting the market for your pet sitting business involves dividing your potential clients into different groups based on their pet types, duration of care needed, and specific requirements.

These categories may include factors such as dog sitting, cat sitting, overnight care, or clients seeking pet sitting services during specific occasions (e.g., vacations, work trips).

By segmenting your market, you can offer specialized pet sitting services and solutions that cater to each segment's specific requirements. For example, you might provide dog sitting services for pet owners who prefer their dogs to be cared for in a home environment, offer cat sitting services that focus on providing a calm and stress-free environment for feline clients, specialize in overnight care for clients seeking extended periods of pet sitting, or provide services tailored to specific occasions such as holiday pet sitting or pet sitting during special events.

Market segmentation allows you to effectively target your marketing efforts, showcase your commitment to pet care and safety, and provide reliable and personalized pet sitting experiences that meet the unique needs and preferences of each client segment.

In the business plan for a pet sitting business , you will find a comprehensive market segmentation that helps you know and understand your customers.

How to conduct a competitor analysis for a pet sitting business?

Undoubtedly, you won't be the only pet sitting business in your area. There are other services available for pet owners seeking reliable care for their furry friends.

Conducting a comprehensive competitor analysis is essential for your business plan. This involves identifying their strengths and weaknesses while studying their offerings.

Be mindful of their weaknesses (such as inconsistent pet care practices, lack of reliable pet sitters, or inadequate customer communication).

Why should you pay attention to these points? Because these weaknesses can impact customer satisfaction when utilizing pet sitting services. By addressing these aspects, you can provide attentive and caring pet care, offer flexible and personalized service options, and ensure the safety and well-being of pets, positioning your pet sitting business as a trusted and preferred choice for pet owners' needs.

It's what we call competitive advantages—cultivate them to set your business apart.

Here are some examples of competitive advantages for a pet sitting business: reliable and trustworthy pet sitters, personalized and attentive pet care, flexible scheduling, comprehensive pet services (feeding, exercise, grooming), positive references and testimonials, strong relationships with pet owners and community.

How to draft a SWOT analysis for a dog sitter?

A SWOT analysis can help identify potential opportunities and threats in order to create a successful pet sitting business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a pet sitting business

The strengths for a pet sitting business

S stands for Strengths in SWOT, representing the project's internal factors that contribute to its success.

For a pet sitting business, possible strengths could include customer service, reliable scheduling, pet safety knowledge, and a deep understanding of animal behavior.

The weaknesses for a pet sitting business

W stands for Weaknesses, referring to the project's areas or aspects that have room for improvement.

For a pet sitting business, potential weaknesses could include lack of experience, lack of insurance, lack of references, and lack of online presence.

The opportunities for a pet sitting business

O stands for Opportunities in SWOT, indicating the external factors that can provide beneficial opportunities for the project.

In the case of a pet sitting business, potential opportunities include offering dog walking services, providing overnight pet-sitting services, offering pet-sitting services for multiple pets, and providing pet transportation services.

The threats for a pet sitting business

T stands for Threats in SWOT, representing the external factors or situations that can potentially impede the project's success.

How to elaborate a marketing strategy for a dog sitter?

A marketing strategy is a fundamental aspect of a business plan as it lays out how a business will entice customers and generate income.

Implementing a targeted marketing plan will attract pet owners in need of reliable and caring pet sitting services to entrust their beloved animals with your business.

Pet owners won't trust your pet sitting business without effective promotion; emphasizing your experience and care is crucial.

Are you utilizing marketing tactics to promote your pet sitting business? Consider partnering with local veterinarians for referrals, creating engaging content about pet care on social media, and offering first-time client discounts to attract pet owners.

It's okay if marketing and communication aren't your strong suits.

How to build a solid financial plan for a dog sitter?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

In the process of developing your business plan, you'll need to determine the expected revenue for your pet sitting business.

Your business plan's investor-readiness greatly relies on a revenue forecast that is both relevant and credible.

Our financial plan for a pet sitting business is user-friendly, providing automated validations that allow you to rectify any assumptions swiftly. This guarantees the creation of credible projections with ease and assurance.

Of course, you will need to create a preliminary budget for your pet sitting business. Don't forget any expense (we have listed them all in our financial plan !).

Including the break-even analysis in your financial plan is important as it shows whether your pet sitting business will be profitable or not.

• Choosing a selection results in a full page refresh.
• Opens in a new window.

How to Start a Pet Sitting Business: The Definitive Guide (2024)

Every day millions of pet lovers think to themselves:

“I wish I could spend all day playing with my pets.”

Martin Burt and his wife started Companion Keepers because of their love for animals. These successful business owners are going to share how to start a pet sitting business for less than $1,000.

If caring for animals sounds like your dream job, we’re going to show you how to build a strong client base without any pet sitting or small business experience. Get ready to get all the tips, tools, and resources you need to start a successful pet sitting business.

1. Understanding Pet Sitting 

You might be wondering if pet sitting is right for you or if you’re even cut out to run a small business. With the help of Martin, we will give you the tools and knowledge to make this important decision and get a head start.

The average cost for pet sitting ranges from $20-$30 per day and $45-$75 per night. Individual pet sitters can make $4,000 a month or more, which can grow even more as you expand your business and hire additional workers.

Pet sitting offers a level of flexibility that few other types of businesses can match.  You can choose to work full-time or part-time and can even start as a teenager.

Let’s get into what you need to know to decide if starting a local pet business is a good fit.

Working as a pet sitter for an established company before going out on your own can help you get a feel for the work involved and how to manage different pets, sitting circumstances, and employees.

However, being a passionate pet owner can suffice if you have an entrepreneurial spirit and do your research.

Martin and his wife didn’t have any previous experience with pet sitting or small business, but they were driven to create a safe pet care environment in honor of their passed beautiful Persian, Delilah.

While they may have lacked experience, they sure didn’t lack drive. They spent an entire year researching how to own and operate a small business and pet sitting company. And most of this research was done at the library!

Fortunately, there are tons of online resources nowadays, and we’ve already taken care of the heavy lifting for you. Here are a few to get you started: 

• Info on how to start a new business from the U.S. government 
• Tips for first-time entrepreneurs 
• The best pet sitting companies , according to ConsumersAdvocate.org
• Advice on how to run a successful pet sitting business by Pet Sitters International

Being An Entrepreneur

Starting a business can be one of the most challenging and rewarding career moves of a lifetime. It takes planning, guts, and a whole lot of time and effort. 

After taking a deep dive into the world of business ownership and weighing their options, Martin and his wife realized that entrepreneurship was right for them. As Burt explains:

He goes on to explain some of his key requirements for business ownership:

The start-up guides by Entrepreneur and Business News Daily offer step-by-step instructions on how to get started. 

The Small Business Administration (SBA) is also a great resource for those looking to become entrepreneurs in the United States, with information on registering your business, funding, and more.  

2. Choose Your Target Market

Because there are so many pet varieties, each requiring different types and levels of care, selecting which types of pets your company will and will not sit for is a core business decision.

This choice should be based on your knowledge, experience, and preferences, as well as your desired workload and price points.

You can choose to take on more care-intensive pets, like ferrets and large birds, or stick to lower maintenance animals like cats and guinea pigs. Here are care guides for some of the more common pets to help inform your decision. 

To specialize or not?

Finding a unique way to position your business is a great way to stand out from the competition and command higher prices.

One way to do this is to create a specific type of pet sitting business, like a pure dog sitting business.  

T aking a leap of faith, Martin and his wife decided to transition their business, shifting from providing services for both cats and dogs to a cats-only pet care provider, effectively reducing their number of potential clients. As Martin explains:

They were the only local pet sitting company in this space. The risk paid off, and their specialty pet sitting business flourished.

3. Licenses and Certifications

Look, no one likes paperwork, but doing the due diligence to get your business up and running is key to its success. One of those steps may involve getting a  business license .

Pet sitting business license requirements vary by state, so make sure to check your state/city websites for more information.

Exams and Courses

Beyond licensing, you may want to consider a pet sitting certification as an extra credibility boost for your business. 

The NAPPS Certification Course covers a wide range of topics, from pet first aid to business management. This is a good option for someone who wants to deepen their knowledge of business and pet care and build confidence in their pet-sitting abilities.

Another option is the CPPS-Certified Professional Pet Sitter® Exam . This certification is for people who already have the know-how and want to prove their expertise to clients.

In all, certifications can be a learning tool and/or give you an edge over the competition.

4.   Select a Location

Figuring out where to locate your pet sitting business is a big decision. Do you work from home or rent an office? Board animals or make house calls? Or do a combination of the two?

With so many questions to answer, let’s take a look at how Martin and his wife set up their business.

Home Office

Martin describes the Companion Keepers office setup: 

Nowadays, working from home is much more common and accepted. Converting part of your home into an office can help cut costs since you don’t have to rent an office space, which is especially important for a start-up. 

Check out these resources on creating your ideal home office space: 

• Watch this video to learn more about transforming part of your home into office space
• Set up your home office like a boss with these tips and tricks
• Don’t forget to optimize the ergonomics of your office space for comfort and productivity

Renting and Leasing Retail

If you do want to rent an office space for a more professional feel, make sure you consider its location in terms of your clients, team, and any amenities you want close by. It’s also important to figure out your budget and stick to it.

Online platforms like OfficeSpace let you browse potential business locations from your own home. You may also want to get the help of an expert for your search. 

Personal Visits

With half of their house functioning as an office, there wasn’t much room left for pets. Martin and his wife decided to make pet care visits to the owner’s home as part of their service offerings.

While this option has the benefit of a less chaotic home or rented space, it does come at a cost.

Martin explains the tradeoffs of heavily relying on a car as part of your business operations:

As your client base grows, so does your car mileage. In Martin’s case, the company profits more than offset these time and money costs.

Alternatively, if you have the space, pet sitting in your home can save tons of time and help to reduce costs.  

5. Make a Plan

Whether you create a plan or not can make or break new businesses. Read on to learn exactly what you need to do to develop a solid foundation for your pet sitter business to thrive.

Name The Business

A solid business name can be the difference between gaining a new client and being forgotten. When selecting a name, it should be clear that it is representing a pet sitting company without being too wordy or difficult to remember.

The name of Martin and his wife’s business, Companion Keepers, is short, sweet, and to the point. You can also test some name ideas on a focus group of family and friends to help find the perfect one.

You only get one shot, so take your time and be thoughtful in your decision.

Here are some more tips for naming your business .  

Create a Business Plan

After finding the perfect name, it’s time to sit down and make a plan. A business plan was the missing piece from Martin and this wife’s start-up venture. He states:

Martin hits the nail on the head with his observation. Business plans help you focus, set goals, and stay organized, which is necessary to effectively scale your business.

Business Planning 101

Business plans generally have the following elements:

• Executive summary
• Vision and mission statements
• Company summary
• Market analysis and marketing strategy
• Financial plan and forecast
• Competitor analysis

Business Plan Templates

Fortunately, there’s no need to start from scratch. Here are some free templates to get you started!

• Sample template for pet sitting companies  
• Pet sitting business plan template geared towards raising capital
• Start-up business plan template
• Business Plan Guide courtesy of the U.S. Small Business Administration
• Business Plans customized for each state

Goal Setting

Martin also recommended setting goals early on in the process to help guide your pet sitting business in the right direction.

One of the most commonly used tools for goal setting is the SMART goal framework, which emphasizes creating goals that are S pecific, M easurable, A chievable, R ealistic, and T imely.

When setting your revenue and other goals for the year, don’t forget to consider the seasonality of pet sitting. Plan for busier periods during the summer and slower business during the winter.

For example, at Companion Keepers, they take a break in January to regroup and plan for the following year. 

Everyone would like their business operations to always run smoothly. However, in reality, issues are going to come up from time to time. Insurance and contingency planning are a must for pet sitting businesses.  Martin and his wife have had to handle their fair share of challenges. As Martin describes: 

We have dealt with house break-ins, floods, sick or terminally ill pets, and pets that pass away when their moms and dads are away. The responsibility can weigh on you.

To help you build a stable business that caters to pet owners, he recommends creating a financial cushion over time to prepare for the unknown. Also, creating guidelines for how to handle difficult situations like the death of a pet can help you and your team take on these challenges more effectively and consistently.

To make sure your pet care business is protected, you may want to consider purchasing insurance. Insurance companies like Trusted Choice and Veracity Insurance Solutions offering affordable liability insurance related to animal care. Small business insurance can also provide coverage for other types of financial losses.  

Luckily for you, pet sitting businesses don’t need a large amount of upfront investment. That being said, you’ll still need to decide whether to self-finance your small business or try to find investors. First, let’s take a look at how much money you’ll need to get started.

Estimate Costs

One of the perks of starting a pet sitting business is the low initial costs. Martin and his wife hired an accountant who cost $1,000 per year and an attorney who drew up a pet care contract for pet owners to sign that cost around $600. The remaining costs for a business phone line, advertising, and office supplies were minimal at first.

Other than that, the main costs for Companion Keepers were related to their car. These can really add up over time. Martin explains:

The mileage plus wear and tear on your car annually is a big expense. It’s not uncommon to put 100 miles a day on your car when making pet visits on busy days. Depending on gas prices, which at times were as high as $3 a gallon, plus averaging out the cost per mile burning your car could mean you need a newer car in a few short years. 

Pet sitting business start-up costs can be higher or lower than those of Companion Keepers depending on how you decide to set up your pet business.

For example, renting out office space for your pet business will add a significant monthly expense, while providing pet care services from the comfort of your own home can help cut down on car wear and tear.  

The US Small Business Administration offers a start-up cost estimator to help you plan out your business expenses. 

Here are the main cost categories to factor in when starting your pet sitting business: 

• Office space (varies depending on location)
• Car (including gas plus wear and tear)
• Pet equipment (food, toys, etc.)
• Accountant: about $1,000 per year  
• Lawyer: about $600 to create the initial pet care contract

Pet Sitters International also offers a free pet sitter start-up costs checklist to help you estimate your business expenses. 

Personal Investment

If you have a reliable car and money in the bank, it’s possible to start a small business that provides pet sitting services without initially going into debt. This was the route Martin and his wife took. He describes how they managed to found a pet sitter business without debt:

Becoming a fully self-started business owner is possible but may require more sacrifices and effort upfront. Next, we’ll go over an alternative path for starting and to help you build your local pet sitting business.

There are also several business credit cards geared towards start-ups with perks, like not requiring a personal guarantee and a 12-month intro 0% APR. Before applying, you can first check your credit score for free through Experian . 

Finding Investors

An alternative option for starting a pet business is to get funding from outside sources. You can apply for a loan from a local bank, raise capital from friends and family, or seek funding via an online platform .

Make sure that you understand the terms of the loan and that the requested amount is based on your cost and revenue projections from your business plan.

The SBA also helps small businesses to get loans. 

7. Develop a Marketing Strategy

Online presence is the number one way to attract potential clients in today’s world according to Martin. They also receive referrals from local veterinarians and former clients. Occasionally, Martin will buy Google or social media ads, but they rely most heavily on organic website searches for growing their business.

Gig Workers

Gig pet sitting businesses like Wag and Rover can make it difficult for independent pet sitter companies by undercutting the market. As Martin explains:    

While gig pet sitters are barely getting by with their bottom-of-the-barrel pricing, a true petcare small business has to get creative and set themselves apart to be successful.  

Read on to find out how.

In addition to leveraging pet owner customer loyalty through referrals, using technology is integral for small business owners in growing their sitting business. Martin encourages pet sitters to seek out these solutions:

The following platforms can help your business operate like a well-oiled machine. 

• FreshBooks helps to simplify invoicing 
• DocuSign can make your contracting processes operate more smoothly
• Mailchimp offers an integrated marketing platform that allows you to reach potential customers more effectively
• GoCo uses the cloud to streamline human resource services 

8. Assemble a Team

As your pet service business grows, you may want to consider hiring people to help out with pet care. 

Hiring Help

If he could go back in time, the number one thing Martin would do differently is to hire sooner.

Based on how many pet owners you are servicing and your budget, you can choose to hire full-time or part-time pet sitters wh0 you can train based on your pet care approach and guidelines. This will increase your ability to service more potential clients and grow your revenue.

Depending on your location, you may be able to find potential employees through word of mouth, a community job board, or an online job board like Indeed . Workers who are passionate about animals are a must! 

Check out the 7 Cs and these recruiting strategies for more info on how to hire great employees. 

Remote Workers 

As the remote worker community increases, it’s easier than it’s ever been to find a virtual assistant for day-to-day office tasks. An assistant can take care of the small stuff so you can focus on growing your business.  

Martin warns that burnout is inevitable to people who are fearful of hiring. So once your business starts to take off, get out there and assemble your dream team!

9. Education & Networking

Martin’s final piece of advice for aspiring pet sitters is to never stop learning. There are tons of resources out there for small business owners, such as mentorships, online classes, and networking opportunities.

Mentorships

Having a pet sitter mentor is a great way to get you started, and they can act as a support system as you grow. Pet Boss Nation has a great mentor program for those looking to get into the pet industry. 

Martin encourages new business owners not to try to reinvent the wheel and to ask for help when needed. Especially if you’re new to the industry, a mentor can be an invaluable resource and help show you the ropes. 

Platforms like Skillshare and Universal Class offer courses specifically for pet sitters where you can hone your skills and learn new tricks of the trade.

Business networking sites can help you make connections to both learn and grow your business. LinkedIn is a widely used platform that helps you to expand your network based on who you know, and the 100AM Networking app is great for networking events and managing business cards. 

Want to stay up-to-date on all the latest tips and tricks from top sitting experts? Then check out Barxie and the pet sitting business coaching blog Jump Consulting . 

Now that you’ve gone through our pet sitter business guide, you have the know-how to answer the following questions:

• Is a pet care business right for me?
• What is my ideal business set-up?
• What do I need to start a pet sitting business?
• What are the costs of starting a pet care business?
• How can I manage the challenges of running this type of business?
• What strategies can I use to grow my pet care business?

Let us know in the comments if you have any questions, and don’t forget to check back in for more business how-tos!

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Everything There Is to Include in Your Pet Sitting Contract

If you’re looking at starting your pet sitting business, then it’s only practical that you get to know what to include in your pet sitting contract. Pet sitting, dog walking, and other pet service businesses are a relatively new profession that’s gaining immense popularity in the UK and across the world.

The share of UK households owning a pet has increased drastically over the pandemic from 41% in 2019 to around 57% in 2023 . A recent report shows that pet owner spending on pet related products and services has reached an all-time high of around 9.89 billion GBP in 2022 .

This highlights the heightened demand for pet services. Many pet owners go on holiday every year without their animals and will require pet sitting, boarding and dog walking services. So, let’s look at what you need to include in your pet sitting contracts.

Who Is a Pet Sitter?

A pet sitter is a contracted service provider whose primary role involves taking care of other people’s animals in their homes while their owners are away. In most cases, pet sitters typically visit and check on the owner’s pet from 30 minutes to an hour at a time. However, the length of the visit may vary depending on the pet’s needs, pet sitter’s contract (also known as services agreement), and the mutual agreement between the owner and pet sitter.

What Does a Pet Sitter Typically Do?

Pet owners count on pet sitters to perform a couple of roles to ensure their pets receive the care and attention they deserve while they’re away. Pet sitters are responsible for feeding the animals, giving them water, as well as any medication they may need. They can also play with the pets and clean up their litter or cages. Additionally, some dog and cat sitting services also offer extras like grooming and walking.

These services may vary depending on what you have laid out in your pet sitting contract. That means that as a pet sitting business owner, you may adjust services to fit your schedule and availability. Your pet sitting contract should clearly outline the services provided, limitations, and any other information regarding the client’s animal and home-care needs.

What Should I Include in My Pet Sitting Contract?

Having a pet sitting contract is the first step to setting up your business. This is a vital legal document which, when combined with your pet sitter insurance , sets you off the hook against any liability claims. If you offer additional services such as pet boarding and dog walking , ensure that these services are covered by your insurance policy and follow any licensing requirements . Your contract has to adhere to your local laws and should be reviewed by a legal advisor to ensure it complies with the legal requirements within your area.

As your best defence against possible legal claims, your pet sitting contract should include the following key items:

Services Description & Frequency of Visits

Make sure your pet sitting contract clearly outlines the services you offer and the number of visits you make per day. Pet feeding, dog walks, and playing are some of the services you can include in your contract. You can include more or fewer services depending on your flexibility and level of experience. Note that more services translate to higher pay.

Terms & Modes of Payment

Your client reserves the right to know your prices and payment modes. In this regard, your pet sitting contract should outline your terms of payment information. Your terms of payment should specify whether the client should pay a deposit while booking, complete the payment at the first visit, or be billed the full amount when they return. Additionally, be sure to provide your preferred mode of payment, whether it’s cash, check, or credit card only.

Pet Care Routine

It's important for them to ask owners about their pet's routines in order to provide the best care possible. Asking questions about feeding schedules, exercise routines, and any medications or special needs ensures that you maintain consistency and follow the pet's established routine. Ask them about their pet’s favourite hiding places and any special toys they may like.

It's also helpful inquire about any particular likes or dislikes the pet may have, as well as any specific behaviours or commands that the owner uses. By gathering this information, you can create a comfortable and familiar environment for the animal, making their time away from their owners as stress-free as possible. Remember, open communication is key in ensuring that your client’s furry friend receives the best care while they’re away!

Home Care Guidelines

Figure out the pet owner’s home rules prior to their departure. Home care guidelines have to do with what is allowed and what is not allowed. For instance, at what specific temperature should the thermostat be set while they’re away? Is a pet sitter allowed to use their restroom during their daily visit routines? Is it okay to use the home tools and appliances, including refrigerators and wireless internets, while the homeowner is away? Make sure you’re accustomed to the keys and alarm codes information before your client departs for their holiday.

Pet Behaviour & Medical History

Make sure you understand the pet’s behaviour and medical history. How does the pet’s temperament look like? Are they shy around strangers? What about their health conditions? Is the pet under any medication? Be sure to gather all these details to ensure you take care of the pet properly and meet your client’s expectations.

Client’s Contact Details

It’s important to be able to contact the client while they’re away; especially if there’s something they need to know. You should therefore collect your client’s contact information. It's also essential to know emergency contact information and the nearest veterinary clinic in case of any unforeseen situations. This can include nearby family members or friends. By gathering all this information, you can provide peace of mind to both the owners and their beloved pets while in your care.

There are many other things to include in your pet sitting contract, and the above factors are just some of the key things that shouldn’t miss out on in any given pet sitting contract. Since every pet sitting service is unique, you need to customise your policies and procedures to address the specific services that your business offers. Finally, ensure that your contract has space where your client can append their signature to make it a binding agreement!

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Politics latest: Fears of 'all-out war' as foreign secretary heads to Israel for talks

David Lammy is heading to Israel for talks with senior ministers as the foreign secretary looks to help prevent "an all-out war" in the Middle East. Meanwhile, the Tories take credit for positive economic news - but A-level results day brings universities' financial strife to the fore.

Thursday 15 August 2024 22:35, UK

• Foreign secretary heading to Israel amid fears of 'all-out war'
• Chancellor 'fuming' at positive economic data, claim Tories
• Analysis: A good week the government can't take credit for
• Ukraine allowed to use British weapons in Russia | Follow war live
• Universities told they must 'manage budgets' | Results day catch-up
• Listen: Can universities make their sums work?
• Analysis: Politics at heart of fundamental threat facing universities

Things you might have missed

• Listen: How well did PM handle riots? | What's next for economy?
• Analysis: As support plummets, can Farage have his cake and eat it?
• Explained: Why it's so quiet in UK politics | What does 'two-tier policing' mean - and does it exist? | Robert Jenrick and the Allahu Akbar row

With those details in our previous post of David Lammy's imminent Middle East visit, notably to Israel, we're bringing the Politics Hub to a close for the time being.

Be sure to scroll back through the Hub to catch up on what was a busy day both domestically and internationally for British ministers.

We had a significant update on how the economy's doing, A-level results day was somewhat marred by fears about the future of our universities, confirmation reached us of Ukraine using British tanks in Russia, and we had that news of the foreign secretary heading to Israel.

Thanks for joining us - and we'll see you next time.

More details of the foreign secretary's trip to Israel have been released.

The Foreign Office has announced David Lammy will be heading to the Middle East with his French counterpart Stephane Sejourne in what is the first joint UK-France visit in more than a decade.

They will meet Israeli foreign minister Israel Katz and strategic affairs minister Ron Dermer, though there is no confirmation of whether they will also speak with Prime Minister Benjamin Netanyahu.

A diplomatic source told Sky News earlier today Mr Lammy's main objective was to try to prevent "all-out war" in the Middle East, and we understand a meeting with the Israeli leader is expected too ( see 16.27 post ).

It comes amid fears of an Iranian attack on Israel, possibly carried out with the help of Hezbollah in Lebanon.

Iran has warned of a response following the killing of Hamas's leader in Tehran last month.

Mr Lammy and Mr Sejourne will call for calm and also for a ceasefire in Gaza, with talks on that having begun in Qatar today.

Mr Lammy said it was a "dangerous moment" for the region and "all parties must engage seriously in negotiations".

By Alix Culbertson , political reporter

People living in areas at the highest risk of flooding face cuts to key services due to a sharp rise in flood defence costs, councils have warned.

The government is being urged to overhaul funding for the bodies overseeing flood alleviation as soaring costs have seen an average rise of 28% over the past two years, according to data from the District Councils' Network, which represents 169 English councils.

Higher energy and fuel prices - needed for pumping stations - increasingly extreme wet weather and wage increases are the main causes of the cost of flood defences being pushed up for the current 2024/25 financial year.

By Deborah Haynes , security and defence editor

Ukrainian troops have used British Challenger 2 tanks in their offensive inside Russia, Sky News understands.

It is believed to be the first time British tanks - operated by Ukrainian soldiers - have been used in combat on Russian territory.

The Ministry of Defence in London declined to comment on operational detail, but did tell Sky News there has been no change in policy.

Ukraine's armed forces did not offer a comment.

According to government policy, the UK has confirmed Ukraine is free to use British weapons on Russian territory.

A source said this included Challenger 2 tanks and signalled that they had been used during the Ukrainian incursion, which began on 6 August.

On what was A-level results day, the education secretary was asked about the controversial prospect of raising tuition fees as many universities grapple with serious financial challenges.

Our business correspondent Paul Kelso   says the picture across the sector right now is pretty negative.

And that's because, anecdotally at least, there's been a 30% fall in how many overseas students are applying for British universities.

 " That matters because overseas students underwrite the British university system," says Paul. "They may make up about 26% of the academic population, but provide 46% of the fees."

So why the drop in applications? Britain's top universities have long been extremely popular with international students.

Paul says the sector thinks it's being driven largely by visa rule changes the previous government introduced, which include preventing foreign students from bringing family members with them.

It was a bid by Rishi Sunak to bring down levels of immigration.

The change and subsequent drop in applicants "poses a fundamental threat to the financial health of the university sector", says Paul.

"Domestic fees simply do not cover the cost".

The Sky News Daily podcast looked into this further - watch a clip below and find the full episode at the top of this page.

As students receive their A-level results, many of the universities they'll enrol in are facing their own concerns.

Academics have warned years of underfunding and a lack of lucrative international students at British universities after visa changes risk the sector's ability to provide top-class education and, for some institutions, whether they'll be able to keep teaching at all.  

On this episode, Niall Paterson is joined by two university vice-chancellors, Professor Jane Harrington at Greenwich and Professor David Maguire at East Anglia, to hear the realities and challenges faced by universities across the country.  

Plus, our business correspondent Paul Kelso explains why higher education is facing the crisis it's in now. 

👉 Click to subscribe to the Sky News Daily wherever you get your podcasts 👈        

The Scottish first minster held talks with the deputy prime minister in Edinburgh today - and had a bone to pick.

John Swinney raised the UK government's decision to begin means testing the winter fuel payment, which means only those eligible for existing benefits will still receive it.

The SNP administration at Holyrood said yesterday it would have to adopt the same policy because the controversial move had left it with a £160m gap in spending power.

Mr Swinney has conceded it will impact "tens of thousands" of pensioners and "expressed concern" with Angela Rayner today.

He also reiterated his desire for an "injection of investment" in the country's public services.

But he's still hoping for a more positive relationship with the Labour government than his party had with the Tories, working together on "shared priorities" such as reaching net zero.

By Darren McCaffrey, political correspondent 

Make no two bones about it – it has been a good week on the economic news front.

Today's stellar GDP growth figures at 0.6% are in line with expectation but are also a reflection of a strong year of growth, with the UK the fastest growing in the G7 this year - although it has lagged slightly behind the US in Q2.

This - coupled with falling unemployment, wage growth and pretty stable inflation (listen to the podcast on this in the previous post) - means the macroeconomic situation has not looked this good in years.

Normally the government would be crowing from the rooftops about such good news.

Instead, the Treasury this morning continues to talk about the "scale of challenges" and being determined "to fix the foundations".

Why? Because they want to stop the Conservatives - who are unsurprisingly very frustrated - from being able to claim the last government left the country in a good state.

Politically, this is important for Labour – part of a wider strategy to thrash the Tory record, while cementing future credit for economic good news.

Despite the attempt to shape narratives, in the end voters will only really thank Labour if this stellar economic growth continues.

Inflation is up for the first time this year.   

Prices went up by 2.2% in the year to July – moving the rate above the Bank of England target of 2%.  

Experts had expected an up tick as energy prices are falling by less than they did a year ago, and the increase doesn't seem to change hope for further interest rate cuts in the months to come.

But what else can we expect from the economy this autumn as the new government continues to warn about the "challenges" it's inherited, and as the chancellor prepares her first budget in October?

Joining Niall Paterson  is our business correspondent Paul Kelso and political correspondent Darren McCaffrey . 

👉 Click to subscribe to the Sky News Daily wherever you get your podcasts 👈       

It's time for your evening bulletin from the Politics Hub - summing up the main things you need to know today:

• The foreign secretary , David Lammy, is heading to Israel for talks with the country's prime minister;
• A source described the meeting with Benjamin Netanyahu as "an attempt to prevent all-out war" in the Middle East , amid fears of an Iranian attack on Israel and talks over a ceasefire in Gaza;
• Mr Lammy described it as a "crucial moment for global security" .
• Sticking with foreign policy, and the Ministry of Defence has said it's  happy for Ukraine to be using British weapons inside Russia ;
• Sky News understands tanks supplied by the UK are also being deployed across the border  during Kyiv's surprise incursion.
• On the domestic front,  the Tories claim the chancellor will be "fuming"  after new figures showed  Britain's economy grew during the previous quarter ;
• Rachel Reeves has repeatedly bemoaned the government's economic inheritance from Rishi Sunak's administration, but  GDP is up 0.6% - higher than other major European countries ;
• And on A-level results day , the education secretary told Sky News it would be  "unpalatable" to raise tuition fees  despite the financial challenges facing Britain's universities.

That's all for now - we'll bring you any further political news and analysis over the next few hours.

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