market research survey michigan

Top 25 Michigan-Based Market Research Providers

Market research is a pivotal industry that provides vital information to various segments. It ventures into understanding consumer, market trends, and economies. Companies in this industry like J.D. Power, Cerved Group Spa and Second To None provide a multitude of services ranging from consumer insights, business information to customer experience consulting. The services offered aids businesses in making informed decisions, strategizing and managing risks effectively, thereby propelling their success and loyalty. It leverages advanced technologies such as big data, AI, and sophisticated analytics to extract meaningful insights. The future of this industry seems promising with the continuous evolution of technology and an increasing need for deep industrial intelligence.

Top 25 market research companies in Michigan

1. j.d. power.

• Website: jdpower.com
• Headquarters: Troy, Michigan, United States
• Founded: 1968
• Headcount: 501-1000
• Latest funding type: Acquired

J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. They utilize big data, artificial intelligence, and algorithmic modeling to understand consumer behavior. With over 50 years of experience, they provide industry intelligence on customer interactions with brands and products. Trusted by leading businesses, J.D. Power guides customer-facing strategies across major industries.

2. Cerved Group Spa

• Website: cerved.com
• Headquarters: San Donato Milanese, Michigan, United States
• Founded: 1974
• Headcount: 1001-5000

Cerved is a company that offers business information, credit management, risk intelligence, and advisory solutions. They provide services such as credit rating, compliance, anomaly detection, and consumer information collection. With advanced analytics and expertise in various industries, Cerved helps businesses make strategic decisions and manage risks effectively.

3. Second To None

• Website: second-to-none.com
• Headquarters: Ann Arbor, Michigan, United States
• Founded: 1989
• Headcount: 51-200

Second To None is a customer experience consulting and mystery shopping company that helps businesses improve their brand experiences. They offer services such as CX strategy consultation, mystery shopping, brand reputation monitoring, and CX analytics. They work with various industries including retail, eCommerce, restaurants, financial services, healthcare, and consumer products/services. Their focus is on delivering human-centered customer experiences to enhance business success and loyalty.

4. The Martec Group

• Website: martecgroup.com
• Headquarters: Royal Oak, Michigan, United States
• Founded: 1984

Martec Group is a market research and strategic consulting company that provides business intelligence to drive change and improve performance. They offer services like market size analysis, conjoint analysis, competitive intelligence, customer intelligence, and emotion intelligence.

• Website: ducker.com
• Founded: 1961

Ducker is a global market research, strategy consulting, and transaction advisory firm. They provide insights, analysis, and solutions to help companies optimize their product/market strategies and drive growth. With expertise in industries such as automotive, transportation, heavy equipment, materials & chemicals, healthcare, and more, Ducker delivers clear insights for superior outcomes.

6. Roadmap Market Research

• Website: roadmapresearch.com
• Headquarters: Dearborn, Michigan, United States
• Founded: 2006

Roadmap Market Research provides end-to-end services for research needs, from conception to insights and recommended actions implementation.

7. Clear Seas Research

• Website: clearseasresearch.com
• Headcount: 11-50

Clear Seas Research offers market research services, including custom research solutions, off-the-shelf industry reports, and access to industry professionals for research recruiting. The company specializes in data analytics, video surveys, and voice of the customer research.

8. Cherry Research Committee

• Website: cherryresearch.com
• Headquarters: Dewitt, Michigan, United States

Cherry Research is a company that offers market research and analysis services to businesses, helping them make informed decisions about their products and services.

9. Business Research Group

• Website: businessresearchgroup.net
• Headquarters: Bloomfiled Hills, Michigan, United States
• Founded: 1986

Business Research Group provides custom research solutions to B2B and consumer organizations since 1998. Their experienced professionals design research solutions that identify underlying motivations and behaviors of respondents.

10. Aha! Insights Technology

• Website: ahaonlineresearch.com
• Headquarters: Detroit, Michigan, United States
• Founded: 2013

ahaonlineresearch.com is an online market research platform that allows insight teams and market researchers to design amazing qualitative or qual/quant consumer and B2B online studies. They offer a suite of qual and quant tools to design asynchronous mobile and video-friendly digital ethnographies, live online focus groups and IDIs, concept tests, home use tests, custom communities, multi-market global studies, and much more.

11. Clued In

• Website: youarecluedin.com
• Headquarters: Grand Rapids, Michigan, United States
• Founded: 2012

Clued In is a team of dedicated researches who help move clients from DATA to DECISIONS by providing customized data and insights. They specialize in providing investment research, data management, marketing research, and business strategy services to clients across multiple industries.

12. Statistical Surveys

• Website: statisticalsurveys.com
• Founded: 1958

Statistical Surveys is a trusted market share data resource for various industries. They provide accurate and up-to-date data on retail and marine industries, manufactured housing, and recreational vehicles. By delivering comprehensive reports, they help businesses make informed decisions and understand their market position.

13. American Customer Satisfaction Index (ACSI)

• Website: theacsi.org
• Founded: 1994

The American Customer Satisfaction Index (ACSI) is a national indicator of the quality of economic output for goods and services as experienced by consumers. It provides detailed insights for improving the customer experience and has a significant impact on business objectives such as customer retention, profitability, and stock performance.

14. Gongos, Inc.

• Website: gongos.com
• Founded: 1991

Gongos is a research and insights company specializing in customer-centric efforts. They help businesses understand the outcomes valued by customers and achieve growth by delivering on these outcomes.

15. Localogy

• Website: localogy.com
• Founded: 1975

Localogy is a platform that provides research, insights, and connections to empower businesses in the local ecosystem. They create and curate educational content, thought leadership, and events to help leaders navigate the local market.

16. ForeSee (acquired by Verint)

• Website: foresee.com
• Founded: 2001
• Headcount: 201-500

Verint ForeSee is a customer experience management company that helps businesses measure and improve customer satisfaction and loyalty. Their Experience Quality framework consolidates and analyzes CX data to drive fast, smart decisions and improve bottom-line results.

17. Intellitrends

• Website: intellitrend.com
• Headquarters: Clarkston, Michigan, United States
• Headcount: 1-10

As a leading international Market Research firm, Intellitrends LLC, headquartered in Southeast Michigan, is committed to working closely with clients to achieve continuous competitive advantage through decision-focused, quality-driven market research that provides a fact-based foundation. Intellitrends conducts thousands of world-wide business and consumer research studies in multiple languages each year, employing a multitude of methodologies including one-on-one interviews and both web- and telephone-based surveys. Our state of the art technology and highly trained personnel effectively gather relevant data for our insightful analysis. We take pride in our ability to provide clear and concise reports to our clients that include “what does it mean” analysis and recommendations on how to effectively use the information strategically. In addition, Intellitrends provides a unique process of understanding our clients’ position in the marketplace by conducting a thorough review and analysis of the competitive landscape. Utilizing our proprietary Competitive and Positioning Radar (itCAPR) process model, we provide our clients with an accurate view of their relationship and position in regards to their target market space. Our reports include financials, market position, product position, product lifecycle, product component details, competitive organizational levels and many other valuable attributes. Using time tested, accurate primary and secondary market research methods, Intellitrends serves a cross section of the industry such as: fast food providers, manufacturing, automotive suppliers, Automotive OEM’s, faith based and non-profit organizations, associations, school districts, counties, banking, retail, high technology, public relations companies, and consumer products. Intellitrends is a certified Women Owned Business Enterprise with certification in PRC and QRCA.

18. Escalent

• Website: escalent.co
• Headquarters: Livonia, Michigan, United States

Escalent is a data analytics company providing operational analytics, business analytics, and financial planning & analysis services. They help businesses optimize their customer journey and path to purchase for better customer growth.

• Website: vedrai.com
• Headquarters: Milano, Michigan, United States
• Founded: 2020
• Latest funding type: Series A

Vedrai.com is an artificial intelligence company that offers data intelligence solutions to businesses. Their software, including James™ and Becky™, helps companies optimize their purchasing strategy, predict market trends, and make data-driven decisions. With their advanced algorithms and real-time market data analysis, Vedrai.com enables businesses to maximize efficiency, increase sales, and maximize profit margins.

20. Petram Analytics

• Website: petramanalytics.com
• Founded: 2018

Petram Analytics is a data analytics consultancy that provides bespoke engagements outperforming other agencies. They leverage an expert advisory board, social listening, and data enrichment partners to help their clients grow their business and optimize their marketing strategy.

21. WardsAuto

• Website: wardsauto.com
• Headquarters: Southfield, Michigan, United States
• Founded: 1924

WardsAuto is a company that provides news, analysis, and insights on the automotive industry. It offers information on vehicles, dealerships, engines, propulsion systems, interiors, and user experiences. With a focus on industry trends, WardsAuto keeps its audience updated on the latest news and developments in the automotive sector.

22. ZeroSum

• Website: zerosum.ai
• Founded: 2007

ZeroSum.ai is a modern automotive marketing company that provides pricing, market share, and model velocity data to help car dealers and auto agencies optimize their marketing campaigns. They offer solutions like AI-driven advertising, data analysis, and real-time insights to ensure vehicles are consistently in front of potential buyers.

23. Stone World Magazine

• Website: stoneworld.com
• Founded: 1987

Stoneworld.com is an online resource for stone industry professionals providing news, market research, industry insights, and education.

24. WebLocal, Inc.

• Website: weblocalinc.com
• Headquarters: Lansing, Michigan, United States
• Founded: 2010

WebLocal, Inc. offers digital marketing and advertising solutions including web development, SEO, SEM, social media, video marketing, content development, and market research. They help businesses improve their online visibility and accomplish their objectives.

25. Jacobs Media Strategies

• Website: jacobsmedia.com
• Headquarters: Bingham Farms, Michigan, United States
• Founded: 1983

Jacobs Media Strategies is a research and consulting company that provides strategic guidance to media companies. They specialize in digital media, broadcasting, and technology, offering services such as custom studies, consulting, and webinars. With nearly 40 years of experience, they help clients navigate the challenges of the digital age.

Want to find more market research companies?

If you want to find more companies that offer a variety of insightful and strategic services you can do so with Inven . This list was built with Inven and there are hundreds of companies like these globally.

With Inven you'll also get to know the company's:

• Ownership: Which of these are private equity backed? Which are family-owned?
• Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
• Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!

Find companies 10x faster with Inven

Keep on reading

More articles.

Michigan SBDC

The Michigan Small Business Development Center

• Market Research

Market Research for Michigan Small Businesses.

With market research provided by the Michigan SBDC, you’ll get the information you need to make decisions that drive economic growth for your small business. Get to know your target audience, business market, Search Engine Optimization (SEO) and more through market research services.

No-Cost Market Research That Pays Off

We offer no-cost secondary market research to help you better understand and reach your target audience. Knowing your target audience is a critical step for any business in order to reach the right customers and generate revenue. Sign your small Michigan business up for business consulting and request custom market research reports, such as:

SEO Specialization

Want to increase your business’ visibility on the web? Our team specializes in search engine optimization (SEO) reports. Understanding how to work with search engines is critical for your business’ success as it makes sure your customers can easily find you online.

SEO Reports & Online Resources

The Michigan SBDC team will audit your SEO performance and provide you with a complete SEO report so you can better understand how to improve your business’s visibility. From the SEO report, you’ll learn the following:

Online Content Development

• How to Implement Secure URL Status
• How to Optimize Local Citations
• What E-commerce Platform Is Right for You?
• E-commerce Pre-Checklist

Search Engine Optimization

• How to Disavow Links 
• How to Fix Broken Links
• How to Optimize Meta & Title Tags
• How to Implement Alt Text

Social Media Marketing

• Social Media Marketing Strategies
• Social Media Influencer Marketing

What to Expect from Market Research by the Michigan SBDC

After receiving your market research report, you’ll have access to valuable data such as industry trends, consumer behavior, market demand and competitor insights so you can make informed, data-driven decisions about your product, services or marketing strategies. By understanding your target audiences, your business can increase customer satisfaction and loyalty while mitigating risks.

Access market research services for your small business today!

Get Updates

Sign up for the Michigan SBDC newsletter to stay up to date on the latest news and updates.

Email (required) *

Example: Yes, I would like to receive emails from SBDC Michigan. (You can unsubscribe anytime)

• I Want to Start a Business
• I Want to Grow My Business
• I’m Considering Selling My Business
• Training + Events
• Business Consulting
• Resources for Diverse Entrepreneurs
• Our Leadership Team
• Uplift Michigan
• Michigan SBDC Press Releases
• Michigan SBDC in the News
• Partner With Us
• Join Our Team
• 2023 Annual Report
• Cybersecurity
• Tech Services
• Export Services
• Small Business Blog
• Client Stories

Top Marketing Research Companies in Michigan

Below is a list of all Michigan (MI) marketing research companies.

Search Results

More Filters

Loading filters...

Detroit, MI

Jace Research

Myclearopinion panel, aha insights technology platform, c&c market research - detroit.

Your browser is ancient! Upgrade to a different browser to experience this site.

Survey Data Collection and Analytics

Description.

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data.

Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs.

U-M Credit Eligible

Instructors.

Frederick Conrad

Research Professor, Survey Methodology

Institute for Social Research

Frauke Kreuter

Professor, Joint Program in Survey Methodology

James Lepkowski

Research Professor

Courses (4)

Data Collection: Online, Telephone and Face-to-face

Questionnaire Design for Social Surveys

Sampling People, Networks and Records

Know someone who would like this course? Share it with them!

Share on Facebook

Share on Twitter

Share on LinkedIn

We’ll help build your Detroit Business!

Growing your Detroit brand is our business. We are a marketing research agency in Detroit, MI dedicated to increasing revenue and profitability for brands and service companies. We evolve with the changing voices of consumers and believe that the relationship between consumers and businesses is the basis of any and every business decision. Our award-winning team uses special localized market research and analysis tools, to solve today’s business problems.

We have the most powerful, cost-effective, and scalable research solutions tailored by the best tools and technology of Detroit, MI. We are the collaboration of 16 leading market research firms with more than 35 years of experience.

Detroit is the hub of local businesses that need the right road to expansion. Only a well-versed and professional local market research agency can understand the needs of the local community. We make sure that your brand meets the expectations of its local customers and help you meet your business goals.

We can amp up your Detroit business revenue!

How we work, trustworthy. highly transparent. collaborative. you can count on us.

Ever thought about how a consumer views a brand? We do! We always prefer to understand the brand from the perspective of current and potential local customers and people who influence their behavior. By analyzing the ideas gained during the research phase, we can set a clear strategic direction for leading strong Detroit brand creation. Using the Strategic Brand Guide as a measurement standard, we have developed a unique and creative way to express your brand visually, verbally and empirically. Brands are a valuable asset and require special care and attention. The system we have created will maintain and increase its value over time. We work with your internal team and external partners to help our brand maintain its strength in the future.

We like to keep it simple

Why Choose Us?

You can choose us because we provide you all the analytics, strategies, creativity and digital features needed to realize the full potential of your brand. Our quantitative and qualitative research captures the insights needed to create an effective strategic direction of your brand. A clearly defined strategic direction can guide the brand in achieving your business goals. We identify different value propositions to engage your target audience and inspire desired behaviors. We explain the roles and relationships of products and services of corporate and organizational brands. With us, you will experience energies not available elsewhere.

They can’t match the wealth of experience and knowledge, we possess. So don’t settle for the rest!

All copyrights reserved © 2021 - designed & developed by bk developing.

As a full-service, strategic communications firm, integrity is at the core of who we are and how we do business. 

Collaboration

We pride ourselves on our ability to work together as a group to provide our clients with a collaborative experience that draws on the collective talents of our team. 

We believe that delivering solid results for our clients is the greatest measure of our value. As a woman-owned firm, MRG, LLC remains committed to providing quality services that exceed the expectations of our clients. 

Founded in 1979, Marketing Resource Group has built a sterling reputation as a full-service strategic communications firm specializing in public relations, public affairs, crisis management, media relations, issue advocacy, political consulting, digital & social media, special events planning, survey research, and reputation management. We work closely with every client to strategize, plan, and execute a course of action that delivers real results.

Our client approach is based on personal and positive relationships, professionalism and teamwork. We believe in success, and enjoying what we do and with whom we work. We believe that delivering solid results for our clients is the greatest measure of our value. As a woman-owned firm, MRG, LLC remains committed to providing quality services that exceed the expectations of our clients.

Full Service

Client-focused, woman-owned.

Marketing Resource Group, LLC is Certified as a Women-Owned Small Business (WOSB) by the U.S. Small Business Administration (SBA) for the Women-Owned Small Business Federal Contract Program (WOSB Program), as set forth in Title 13, Part 127 of the Code of Federal Regulations (CFR).

How can we help your organization?

Fill us in on your needs and we'll propose a solution

Public Relations

Navigating the world with your important message can be daunting. Convoluted language and poor timing can make all the difference in the efficacy of your public image, not to mention the stress of feeling ill-equipped in handling public relations. 

MRG has a breadth and depth of experience in working at all levels of the public and private sector and is uniquely qualified in cultivating relationships and engaging with elected officials across the state. With on-hand experience in public relations, MRG can help you each step of the way, from media coaching and message development to crisis communications and audience analytics.

Digital & Social Media

Have you ever paid top-dollar for digital marketing strategies with abysmal returns or found the demands of optimizing your message for the web overwhelming and time-consuming? We get it. When the world of marketing is ever-changing, it is critical to keep up with the new criteria to boost your campaigns.

With years of experience delivering proven results, MRG can meet your needs in every area of digital marketing: social media, email marketing, advertising, website development and management, graphic design, and video production.

Issue Advocacy

The journey to Lansing to advance your initiative is often arduous, complex, and expensive. You need a team with deep knowledge of Michigan’s political system and experience covering all kinds of issue advocacy initiatives to help you form effective strategies.

We are here to help you achieve your goals through policy advocacy, political consulting, legislative advocacy, fundraising, coalition building, and political engagement.

Survey Research

Playing constant guesswork when developing communications and marketing strategies can negatively impact your public message.

Survey research and issue polling is a foundation of MRG, the only Michigan public opinion survey research firm. With nearly 40 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan, MRG can bring you real-time data on your target audience.

Event Planning

Planning and executing large or small-scale events requires the adaptability, grace, and know-how of an experienced events team.

From putting together a local event or fundraiser to coordinating national and international conferences with high-level dignitaries, we are your one-stop-shop for all of your event planning needs.

The Latest on MRG

MRG Quarterly Newsletter - Vol.6 Issue 1

Biden v. Trump rematch? Voters respond

MRG Quarterly Newsletter - Vol. 5 Issue 3

Empowering Women in Damage Prevention: Our Experience at the CGA Conference

Jenell Leonard speaks at 2023 Chamber Day

MRG Quarterly Newsletter - Vol. 5 Issue 1

Introducing Lucy Cornwell: The Newest Addition to the MRG Team

Insights on Michigan's Political Landscape: Jenell Leonard Joins "Mi Business Matters" Podcast

Get in Touch

(517) 372-4400

Office: 215 S. Washington Square

Suite F, Lansing, MI 48933

Mailing: P.O. Box 15098

Lansing, MI 48901

subscribe to our newsletter

All Rights Reserved - MRGMI

WMUx Market Research

Find data-backed opportunities without getting lost in the research. WMUx’s Market Research Team works with you to devise and implement a research strategy to push your innovative ideas forward.

View Our Services

Market Research and Strategy

Find data-backed opportunities without getting lost in the research. WMUx's Market Research team will work with you to develop and implement a custom research plan and strategy based on the insights you're looking for. Market Research can help you find opportunities to innovate or improve your course offerings. We can also save you time and energy by using our extensive knowledge of market trends and analysis strategies to get you the information you need to answer critical questions and make informed decisions. We combine your knowledge with our expertise to take your project to the next level at every stage.

Get Expert Help

Get expert help .

We can develop a custom research plan for any stage of your project based on the insights you need.  We implement the plan, collect the data and deliver easy to understand, action-oriented insights. Services include:

• 30-minute working sessions
• Survey design
• Market trends analysis
• Interviews and focus groups

See More Services

Partnering Across Campus and Beyond

Who can benefit from our services?

Our team is located on main campus and assists a broad range of groups including:

WMU community:

• Faculty, instructors, and graduate assistants
• Academic services units
• Administration

Michigan community:

• Non-profits
• Private organizations
• Other educational institutions

"The team had a good handle on the issues and patience with the changing nature of the survey project."    

-Mike Nassar with the Kalamazoo Literacy Council

Discover Collaborate Customize

Find opportunities to innovate or improve your offerings.

Collaborate

Save time guessing! Let us share our extensive knowledge of market trends and research strategies.

Utilize mixed research methods to answer critical questions from every angle.

Frequently Asked Questions

• WMU faculty, staff, and administration within academic affairs can use our services free of charge.​
• Organizations outside WMU will pay a fee. The price depends on the service.  Contact us to get a quote. 

It is not required to use WMUx market research services in your curriculum change proposal, however, increased scrutiny is being placed on the external demand justification for new programs and we can help in that process.​

An idea for research and an open mind! You do not need to have everything figured out. We offer 30-minute working sessions where you can sit one on one with someone from our team to figure out your best options, look through data, and find resources to take your idea to the next level.

• To find answers to university related research questions, WMU offers  Help Hub . Check out Help Hub's extensive guide for Qualtrics survey software.
• For data and statistical sources, the WMU library offers a wide variety of resources including a guide that lists various database sources.

Ready to get started?

We are excited to accelerate your market research!​​ Get in touch with us about your research needs by filling out our contact form.

STEM-Certified Marketing Research, Master of Science

STEM-Certified Marketing Research and Analytics

Master of Science

Course Delivery

Total Credits

Minimum Duration

• Program Details

Course Information

Admissions requirements.

• Tuition & Fees

Program Overview

The Master of Science in Marketing Research and Analytics program offers a STEM Master's degree that equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.

The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research and Analytics program at the Broad College of business offers a full-time in person cohort (late August), a full-time online cohort (January), and a part-time online cohort option (late August). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.

• The Full-Time Online is a one-year, 30-credit 100% online program, students will begin the program in January.
• The Part-Time Online is a 20-month, 30-credit 100% online program students will begin the program in late August.

Program Highlights

As a program that is designed to fuel a career field with premier job growth and salaries, MSU’s MSMRA degree is ideal for those looking to become the next generation of marketing leaders at the world’s biggest brands.

Our program grants you access to graduate career services for career advancement, virtual career fairs, and virtual mentorship from our MSMRA Advisory Board members. With the program being ranked #1 among marketing research STEM master’s programs, the reputation of your degree will carry weight with employees and recruiters.

Program Outcomes

Students of the Master of Science in Marketing Research and Analytics program will achieve the following:

• Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis.
• Become versed in leading-edge marketing technologies, methodologies and software.
• Study with our award-winning marketing faculty.
• Interact with C-level executives in marketing research and insights industry.
• Participate in real-world marketing research, consulting and publication projects.
• Earn the top Master of Science in Marketing Research and Analytics degree in North America.
• Join an analytics-driven and technology-rich marketing and insights industry.

Career Outlook

With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:

• Senior VP or Vice President: $ 279,510*
• Market Research Director/Senior Director: $211,134*
• Director of Marketing: $185,333*
• Market Research Manager: $139,536*
• Consumer Insights Manager: $128,443*
• Brand or Product Manager: $115,333*
• Marketing Manager: $126,600*
• Business Development: $136,333*
• Senior Research Analyst: $113,396*
• Project Manager: $ $107,500*
• Business/Market Analyst: $92,625*
• Research Analyst: $74,107*

*Average annual salary, according to a 2022 study conducted by Quirks Enterprises, Inc.

A Top-Ranked Education

• #1 Master’s Program in Marketing and #2 across all U.S. public online master’s programs in business – U.S. News & World Report Best Online Master’s in Business Programs, 2024
• #1 Master’s Program in Marketing Research and #23 across all master’s programs in marketing globally – QS World University Rankings, 2023
• #1 Master’s Program in Marketing Research and  #7 across all MBA and specialized master’s programs in marketing for North America – Eduniversal, 2022
• #3 in Best Online Master's in Business Programs for Veterans (Excluding MBA) — U.S. News & World Report, 2023
• 31st among Best Public Universities in America — U.S. News & World Report, 2023

Jessica Richards

Senior marketing program director for ms in marketing research and analytics and ms in customer experience management programs.

Jessica Richards is the Senior Marketing MS Programs Director overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) worldwide and North America's first MS in Customer Experience Management Program (MS-CXM). Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 12 years, and she is completing her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (EdD) degree. She also holds a Master of Business Administration (MBA) and a Bachelor of Science in Management (BS) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown more than 500%, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University. Jessica is a champion of positive leadership, inspiring students, staff, professors, and board members to achieve their highest excellence collectively. Jessica was awarded Senior Academic Specialist and selected as the 2021 Broad College Distinguished Staff Member of the Year for exemplary performance.

To be accepted to this program, you must have:

• A bachelor's degree from a recognized educational institution with a grade-point average of at least 3.0 in the last two years of undergraduate education.
• Current résumé highlighting relevant education, work, and other experiences.
• GRE or GMAT score.
• Provide scores from accepted language proficiency tests. (Only required if English is not your native language)
• A written academic statement describing your career goals and objects and explaining why you believe our master’s program in marketing research and analytics will help you achieve those goals and objectives. This should be no longer than two typed, double-spaced pages.
• Record a short answer video in the application system, required .
• One letter of recommendation.
• Official transcripts from all previous schools.

GMAT/GRE Waiver Qualifications: The GMAT/GRE score is automatically waived for:

• Full-Time applicants with a 3.5 or higher undergrad cumulative GPA from a U.S. institution. (Those in the 3.4 range can also receive this waiver.)
• Part-Time applicants with a 3.0 or higher undergrad cumulative GPA from a U.S. institution AND 5+ years of relevant work experience.

To apply to this program:

• Complete an online application and pay the application fee.
• Send recommenders the  MSMRA Recommendation Letter Form  to complete. Recommenders will follow instructions from the application system to upload the letter.
• Record a short answer video in the application system,  required .
• Complete the MSMRA Application Checklist and upload the required documents to your application.

Application Deadline

Full-time online program.

October 1st

Part-Time Online Program

Tuition & fees, cost of attendance, the msu value promise.

You can be ensured a return on your investment at Michigan State University.

As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will for more than 160 years. MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.

MSU has been offering online degree programs for over 20 years. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.

MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.

MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.

Continuing education  can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals.  With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.

Explore More Online Programs

• Admissions Overview
• Master’s in Marketing Research and Analytics Dual Enrollment
• Tuition & Financial Aid
• Careers & Resources
• MSMRA Board Members
• Master’s in Marketing Research and Analytics Spartan Insights Podcast
• Request Information
• [email protected]

Master's in Marketing Research and Analytics

Earn the top stem-certified marketing research and analytics master’s degree in the world..

Looking to build a career as a marketing researcher? The Master of Science in Marketing Research and Analytics (MSMRA) program at the Broad College offers a STEM Master’s degree that equips you with best-in-class analytics skills needed for the fast-growing insights industry. Whether you prefer an in-person or an online format, the MSMRA program options provide you with real-world application of knowledge and a tailor-made learning experience.

• Master’s Program in Marketing
• and #2 across all U.S. public online master’s programs in business
• (U.S. News & World Report Best Online Master's in Business Programs, 2024)
• Master’s Program in Marketing Research
• and #25 across all master’s programs in marketing globally
• (QS World University Rankings, 2024)
• and #6 across all MBA and specialized master’s programs in marketing for North America
• (Eduniversal, 2024)
• and #12 across all MS in Marketing programs nationwide
• (TFE Times, 2024)

Attend an Upcoming Virtual Information Session

The STEM-certified MSMRA program at MSU has been ranked by Eduniversal, College Choice, and TFE Times as #1 among master’s in marketing research programs in both the U.S. ( TFE Times , since 2017, and College Choice ) and the world ( Eduniversal , QS World ). Since 2022, U.S. News & World Report has ranked the Broad College’s online master’s programs, including the MSMRA program, in the top 10 among public universities.

Choose the learning experience that’s best for you.

Our STEM-certified MSMRA program offers a variety of delivery modes whether you complete the program on campus or fully online, you will experience the same courses that are taught by world-renowned professors and leaders in the insights industry. Our program at the Broad College is offered as a full-time in-person cohort (Fall), a full-time online cohort (Spring), and a part-time online cohort option (Fall).

Tap into cutting-edge marketing research and analytics knowledge.

In our STEM-certified MSMRA program you will:

Study with our award-winning marketing faculty

Interact with C-level executives in marketing research and insights industry

Participate in real-world marketing research, consulting, and projects

Become part of an analytics-driven and technology-rich marketing and insights industry

Our program faculty are equipped with a wide array of diverse backgrounds including doctorates in marketing, experience as marketing research consultants, and valuable contributions to leading marketing research and academic journals. Our world-class academic expertise is paired with opportunities to engage with private sector leaders in marketing research, such as senior-level executives at the nation’s leading marketing research firms, corporations, and strategic leadership organizations.

Our project-based learning model allows you to learn how to analyze and interpret the voice of the modern customer by interacting with real clients, participating in comprehensive marketing analytics projects and contributing to industry publications. As a program that is designed to fuel a career field with premier job growth and salaries, MSU’s MSMRA degree is ideal for those looking to become the next generation of marketing leaders at the world’s biggest brands.

Dive Deeper

• Dual Enrollment

We accept applicants on a “rolling calendar” basis, so you are welcome to apply throughout the year to any of our three cohort options: Fall or Spring Full-Time Cohort (In person), Full-Time Online (Spring), and Part-Time Online (Fall).

Contact our team at [email protected] for more information on the STEM-certified MSMRA program.

The MSMRA degree is a 30-credit program consisting of specialized consumer insights and customer analytics courses.

Eligible MSU students can dual-enroll in the STEM-Certified MSMRA program for either the fall or spring semester during their senior year of undergrad.

The STEM-certified MSMRA program tuition rates include the price of books and statistical software needed for the program.

Our STEM-certified MSMRA program features a unique and powerful combination of faculty appointed in the Broad College of Business and other renowned experts from the private sector.

Get answers to the most frequently asked questions regarding the STEM-certified MSMRA program at Broad College.

Follow the MSMR program on social media!

You can find us on:

• Facebook: @MSUMSMR
• Instagram: @msmr_michiganstate
• Twitter: @MSU_MSMR
• YouTube:  MSU Master of Science in Marketing Research & Analytics

Let’s get started.

For additional details on the Broad Master of Science in Marketing Research and Analytics program at MSU, complete our brief request form. We look forward to connecting.

Contact Information

• M.S. in Marketing Research and Analytics Program
• Broad College Minskoff Pavilion
• Graduate Programs Office
• 651 N. Shaw Lane, M100U
• East Lansing, MI 48824

Get Connected with Broad:

• Business College Complex
• 632 Bogue St

Your browser is ancient! Upgrade to a different browser or install Google Chrome Frame to experience this site.

Paid Focus Groups

Get paid to participate in focus groups – search focus groups by state.

Cypher Research 2365 S. Haggerty Rd. Suite 300 Canton, MI 48188 Phone: 734-397-3400 website: http://www.cypherresearch.com/

When we pay you for your opinions, your feedback is vital to important research on how companies can improve their products, services, advertising, and overall performance. Typically, these discussions pay from $50 to $150 for one to two hours, depending on the topic, qualifications, etc.

Shifrin-Hayworth 26400 Lahser Road, Suite 430 Southfield, MI 48033 Phone: 248-223-0020 Fax: 248-223-0038 website: http://www.shifrin-hayworth.com/

These studies take many forms, including one-on-one interviews, telephone interviews and focus groups. Studies typically last from 30 minutes to three hours and pay anywhere from $50 to $250 depending on the client, length and topic.

Advantage Western Michigan Research, Inc. 6095 28th St. S.E., Suite 110 Grand Rapids, MI 49546 Phone: 616-949-8724 or 734-272-8119 (Hq.) Fax: 616-949-8511 website: http://www.advantageresearch.net/

C&F Market Research 24301 Telegraph Rd., Suite 100 Southfield, MI 48033 Phone: 248-352-0434 Fax: 248-352-0493 website: http://www.candfmarketresearch.com/

Capitol Research Services, Inc. 2940 Lake Lansing Rd. East Lansing, MI 48823 Phone: 517-333-3388 Fax: 517-333-4402 website: http://www.capitolresearchservices.com/

Capitol Research Services is always looking for new market research participants for upcoming research projects, including surveys and focus groups. Frequently you will receive cash or a gift certificate in appreciation of your time and opinions.

Consumer Insights, Inc. 5455 Corporate Dr. Suite 120 Troy, MI 48098 Phone: 866-952-1600 Fax: 866-952-1883 website: http://www.consumerinsightsinc.com/index.htm

Opinion Search 21800 Melrose Suite 12 Southfield, MI 48075 Phone: 248-358-9922 or 800-358-9919 Fax: 248-358-9914 website: http://www.opinionsearchusa.com/get-paid/

Before a product or service becomes available to the public, the company offering it usually tests it extensively with potential consumers. These tests may take the form of individual interviews, in-depth discussion in small groups or actual product testing. These tests may last anywhere from 30 minutes to 2 hours or more, depending on the topic and the client’s needs.

RDA Group 450 Enterprise Court Bloomfield Hills, MI 48302 Phone: 248-332-5000 Fax: 248-836-2713 website: http://www.rdagroup.com/

Stander Research Associates, Inc. 26701 Harper Ave. St. Clair Shores, MI 48081 Phone: 586-778-8910 Fax: 586-778-2938 website: http://www.standerresearch.com/

WJ Schroer Company Two W. Michigan Ave. Battle Creek, MI 49017 Phone: 269-963-4874 or 269-963-4844 Fax: 269-963-5930 website: http://www.socialmarketing.org/about/about.htm

• Homeownership
• Rental Rental collapsed link
• Homeless Homeless collapsed link
• Developers Developers collapsed link
• Neighborhoods Neighborhoods collapsed link
• About About collapsed link
• Housing Choice Voucher Program (HCV)
• HCV Landlords
• HCV Project Based Vouchers
• Property Managers
• COVID Emergency Rental Assistance (CERA)

Housing Choice Voucher Program

• Housing Choice Voucher Mobility Pilot Program

Information for Landlords

Information about the Project Based Voucher program.

• Asset Management Contacts and Resources
• Compliance for Rental Housing
• HUD Links and Other Resources
• Management Agents
• Online Systems
• Performance Based Contract Administration

Information about assistance for Renters

• Resources & Related Links
• Homeless & Special Housing Needs Programs
• Looking For Help?
• Michigan's Campaign to End Homelessness

State and national links to homeless and special housing needs information.

• Architects and Contractors
• Contractor Assistance Program
• Environmental Review
• Housing and Community Development Fund (HCDF)
• Low Income Housing Tax Credits (LIHTC)

Market Research

• Missing Middle Housing Program
• MSHDA Housing Tax Increment Financing (TIF)
• Multi Family Direct Lending Programs
• Opportunity Zones
• Pass-Through Bond Program
• Statewide Housing Plan
• Tribal Nations Housing Development

Standards of Design for Preconstruction manual and forms

Developers & Contractors Environmental Review

Information on Direct Lending Parameters, Gap Financing Programs, Equity Bridge Loan Program, Notice of Intent to Apply, LIHTC Application and Exhibit Requirements for Direct Lending Programs, Other Information (Mortgagor and Contractor's Cost Certification Guide and forms, HOME Subsidy Limits, Direct Lending Intake Forms, Contractor Requirements, and the Modified Pass-Through Program), Parameters

Information about the Pass-Through Bond Program

MSHDA HUD Section 3 policy and these guidelines have been prepared to provide information and guidance to Section 3 recipients on how the Michigan State Housing Development Authority (MSHDA) will administer the Section 3 regulations.

• Statewide Housing Partnership
• MI Neighborhood
• Housing Readiness Incentive Grant Program
• Authority Board Meetings
• Contact MSHDA
• Events & Training
• MSHDA Logo Request
• News Releases
• Transparency & Reports
• Authority Board Members

MSHDA's impact across the state

MSHDA's Transparency and Reports

• Neighborhoods

Search is currently unavailable. Please try again later.

Popular on michigan.gov

• Agriculture and Rural Development
• Civil Rights
• Environment
• Health and Human Services
• Natural Resources
• Secretary of State

How Do I...

• Register to Vote
• Renew My License Plate
• View assistance programs

The web Browser you are currently using is unsupported, and some features of this site may not work as intended. Please update to a modern browser such as Chrome, Firefox or Edge to experience all features Michigan.gov has to offer. 

• Google Chrome
• Microsoft Edge

The Office of Market Research (OMR) provides timely, impactful analysis to MSHDA and its stakeholders that adds context around housing decisions, provides the key analyses necessary to build more equitable and inclusive communities, broadens quality affordable housing options available to Michigan residents, and ensures that the investments MSHDA makes have market viability.

MARKET ANALYSIS PROCESS

• New Market Study Process FAQs
• Market Study Initiation Request
• MSHDA Guidelines for Market Studies
• Demand Estimation Sheet with New Movership Rates 2022
• Key Data Summary for Market Studies
• Site Selection Criteria
• Memo 9% Tax Credit Applicants Market Study Process

MARKET STUDIES

Michigan Homeownership Study Complete Study  |  Companion Report

Michigan Statewide Housing Needs Assessment Summary  |  Complete Report

LIST OF DEVELOPERS RECEIVING LIHTC OR MSHDA FINANCING

The list of developers receiving LIHTC or MSHDA financing contains contact information for sponsors of projects that have received funding through either the 9% LIHTC program, or MSHDA's Direct Lending programs. [ Read more... ]

• All Stories
• Journalists
• Expert Advisories
• Media Contacts
• X (Twitter)
• Arts & Culture
• Business & Economy
• Education & Society
• Environment
• Law & Politics
• Science & Technology
• International
• Michigan Minds Podcast
• Michigan Stories
• 2024 Elections
• Artificial Intelligence
• Abortion Access
• Mental Health

Sentiment falls amid concerns that labor markets may weaken

• Morgan Sherburne

Sentiment fell back about 10% in May, a departure from three consecutive months of very little change in consumer views, according to the University of Michigan Surveys of Consumers.

Although consumers’ views about their personal finances were little changed this month, their outlook for short-run business conditions declined notably in May, said U-M economist Joanne Hsu , director of the Surveys of Consumers.

“Strength in household incomes has been the primary source of support for robust consumer spending over the past couple of years, so a softening in labor market expectations is concerning and—if it continues—may lead to a pullback in consumers’ willingness to spend,” Hsu said. “Furthermore, consumers expect interest rates to remain high in the future, which will make it even more difficult for consumers to make large purchases.”

Consumers expressed worries that inflation, unemployment and interest rates may all be moving in an unfavorable direction in the year ahead. Still, sentiment remains almost 20% above a year ago and 40% above the all-time historic low in June 2022, reflecting how much consumer views have improved as inflation slowed, though sentiment remains about 18% below the historical average.

Worries emerge that unemployment rates may rise

Expectations over labor markets, which had remained quite strong for much of the last year despite frequent news about layoffs and strikes, fell markedly this month, according to Hsu. About 38% of consumers now anticipate that unemployment rates will rise in the year ahead, compared with about 32% in the preceding five months.

Furthermore, consumers expect their income growth over the next year to slow as well. Taken together, at this time consumers expect a modest softening in labor markets, and the months ahead will reveal if these labor market expectations will continue to weaken.

Consumers anticipate persistence in high interest rates

The Fed has held interest rates steady at an elevated level since last August. The share of consumers expecting interest rates to fall during the next year reached 37% in January 2024—its highest reading since 2008—but has since tumbled to only 26%. This indicates that consumers expect high interest rates to persist, and indeed, worries over interest rates were visible throughout the survey.

In recent months, a rising share of consumers have blamed high interest rates or tight credit for poor buying conditions for homes and cars. Interest rates were less of a concern for durable goods; in contrast, the sharp deterioration seen in buying conditions for durables was largely attributable to high prices.

Consumer Sentiment Index

The Consumer Sentiment Index fell to 69.1 in the May 2024 survey, down from 77.2 in April and above last May’s 59.0. The Current Index fell to 69.6, down from 79.0 in April and above last May’s 65.1. The Expectations Index fell to 68.8, down from 76.0 in April and above last May’s 55.1.

About the surveys

The Surveys of Consumers is a rotating panel survey at the University of Michigan Institute for Social Research . It is based on a nationally representative sample that gives each household in the coterminous U.S. an equal probability of being selected. Interviews are conducted throughout the month by phone. The minimum monthly change required for significance at the 95% level in the Sentiment Index is 4.8 points; for the Current and Expectations Index, the minimum is 6 points.

412 Maynard St. Ann Arbor, MI 48109-1399 Email [email protected] Phone 734-764-7260 About Michigan News

• Engaged Michigan
• Global Michigan
• Michigan Medicine
• Public Affairs

Publications

• Michigan Today
• The University Record

Office of the Vice President for Communications © 2024 The Regents of the University of Michigan

The state of AI in early 2024: Gen AI adoption spikes and starts to generate value

If 2023 was the year the world discovered generative AI (gen AI) , 2024 is the year organizations truly began using—and deriving business value from—this new technology. In the latest McKinsey Global Survey  on AI, 65 percent of respondents report that their organizations are regularly using gen AI, nearly double the percentage from our previous survey just ten months ago. Respondents’ expectations for gen AI’s impact remain as high as they were last year , with three-quarters predicting that gen AI will lead to significant or disruptive change in their industries in the years ahead.

About the authors

This article is a collaborative effort by Alex Singla , Alexander Sukharevsky , Lareina Yee , and Michael Chui , with Bryce Hall , representing views from QuantumBlack, AI by McKinsey, and McKinsey Digital.

Organizations are already seeing material benefits from gen AI use, reporting both cost decreases and revenue jumps in the business units deploying the technology. The survey also provides insights into the kinds of risks presented by gen AI—most notably, inaccuracy—as well as the emerging practices of top performers to mitigate those challenges and capture value.

AI adoption surges

Interest in generative AI has also brightened the spotlight on a broader set of AI capabilities. For the past six years, AI adoption by respondents’ organizations has hovered at about 50 percent. This year, the survey finds that adoption has jumped to 72 percent (Exhibit 1). And the interest is truly global in scope. Our 2023 survey found that AI adoption did not reach 66 percent in any region; however, this year more than two-thirds of respondents in nearly every region say their organizations are using AI. 1 Organizations based in Central and South America are the exception, with 58 percent of respondents working for organizations based in Central and South America reporting AI adoption. Looking by industry, the biggest increase in adoption can be found in professional services. 2 Includes respondents working for organizations focused on human resources, legal services, management consulting, market research, R&D, tax preparation, and training.

Also, responses suggest that companies are now using AI in more parts of the business. Half of respondents say their organizations have adopted AI in two or more business functions, up from less than a third of respondents in 2023 (Exhibit 2).

Gen AI adoption is most common in the functions where it can create the most value

Most respondents now report that their organizations—and they as individuals—are using gen AI. Sixty-five percent of respondents say their organizations are regularly using gen AI in at least one business function, up from one-third last year. The average organization using gen AI is doing so in two functions, most often in marketing and sales and in product and service development—two functions in which previous research  determined that gen AI adoption could generate the most value 3 “ The economic potential of generative AI: The next productivity frontier ,” McKinsey, June 14, 2023. —as well as in IT (Exhibit 3). The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled. Yet across functions, only two use cases, both within marketing and sales, are reported by 15 percent or more of respondents.

Gen AI also is weaving its way into respondents’ personal lives. Compared with 2023, respondents are much more likely to be using gen AI at work and even more likely to be using gen AI both at work and in their personal lives (Exhibit 4). The survey finds upticks in gen AI use across all regions, with the largest increases in Asia–Pacific and Greater China. Respondents at the highest seniority levels, meanwhile, show larger jumps in the use of gen Al tools for work and outside of work compared with their midlevel-management peers. Looking at specific industries, respondents working in energy and materials and in professional services report the largest increase in gen AI use.

Investments in gen AI and analytical AI are beginning to create value

The latest survey also shows how different industries are budgeting for gen AI. Responses suggest that, in many industries, organizations are about equally as likely to be investing more than 5 percent of their digital budgets in gen AI as they are in nongenerative, analytical-AI solutions (Exhibit 5). Yet in most industries, larger shares of respondents report that their organizations spend more than 20 percent on analytical AI than on gen AI. Looking ahead, most respondents—67 percent—expect their organizations to invest more in AI over the next three years.

Where are those investments paying off? For the first time, our latest survey explored the value created by gen AI use by business function. The function in which the largest share of respondents report seeing cost decreases is human resources. Respondents most commonly report meaningful revenue increases (of more than 5 percent) in supply chain and inventory management (Exhibit 6). For analytical AI, respondents most often report seeing cost benefits in service operations—in line with what we found last year —as well as meaningful revenue increases from AI use in marketing and sales.

Inaccuracy: The most recognized and experienced risk of gen AI use

As businesses begin to see the benefits of gen AI, they’re also recognizing the diverse risks associated with the technology. These can range from data management risks such as data privacy, bias, or intellectual property (IP) infringement to model management risks, which tend to focus on inaccurate output or lack of explainability. A third big risk category is security and incorrect use.

Respondents to the latest survey are more likely than they were last year to say their organizations consider inaccuracy and IP infringement to be relevant to their use of gen AI, and about half continue to view cybersecurity as a risk (Exhibit 7).

Conversely, respondents are less likely than they were last year to say their organizations consider workforce and labor displacement to be relevant risks and are not increasing efforts to mitigate them.

In fact, inaccuracy— which can affect use cases across the gen AI value chain , ranging from customer journeys and summarization to coding and creative content—is the only risk that respondents are significantly more likely than last year to say their organizations are actively working to mitigate.

Some organizations have already experienced negative consequences from the use of gen AI, with 44 percent of respondents saying their organizations have experienced at least one consequence (Exhibit 8). Respondents most often report inaccuracy as a risk that has affected their organizations, followed by cybersecurity and explainability.

Our previous research has found that there are several elements of governance that can help in scaling gen AI use responsibly, yet few respondents report having these risk-related practices in place. 4 “ Implementing generative AI with speed and safety ,” McKinsey Quarterly , March 13, 2024. For example, just 18 percent say their organizations have an enterprise-wide council or board with the authority to make decisions involving responsible AI governance, and only one-third say gen AI risk awareness and risk mitigation controls are required skill sets for technical talent.

Bringing gen AI capabilities to bear

The latest survey also sought to understand how, and how quickly, organizations are deploying these new gen AI tools. We have found three archetypes for implementing gen AI solutions : takers use off-the-shelf, publicly available solutions; shapers customize those tools with proprietary data and systems; and makers develop their own foundation models from scratch. 5 “ Technology’s generational moment with generative AI: A CIO and CTO guide ,” McKinsey, July 11, 2023. Across most industries, the survey results suggest that organizations are finding off-the-shelf offerings applicable to their business needs—though many are pursuing opportunities to customize models or even develop their own (Exhibit 9). About half of reported gen AI uses within respondents’ business functions are utilizing off-the-shelf, publicly available models or tools, with little or no customization. Respondents in energy and materials, technology, and media and telecommunications are more likely to report significant customization or tuning of publicly available models or developing their own proprietary models to address specific business needs.

Respondents most often report that their organizations required one to four months from the start of a project to put gen AI into production, though the time it takes varies by business function (Exhibit 10). It also depends upon the approach for acquiring those capabilities. Not surprisingly, reported uses of highly customized or proprietary models are 1.5 times more likely than off-the-shelf, publicly available models to take five months or more to implement.

Gen AI high performers are excelling despite facing challenges

Gen AI is a new technology, and organizations are still early in the journey of pursuing its opportunities and scaling it across functions. So it’s little surprise that only a small subset of respondents (46 out of 876) report that a meaningful share of their organizations’ EBIT can be attributed to their deployment of gen AI. Still, these gen AI leaders are worth examining closely. These, after all, are the early movers, who already attribute more than 10 percent of their organizations’ EBIT to their use of gen AI. Forty-two percent of these high performers say more than 20 percent of their EBIT is attributable to their use of nongenerative, analytical AI, and they span industries and regions—though most are at organizations with less than $1 billion in annual revenue. The AI-related practices at these organizations can offer guidance to those looking to create value from gen AI adoption at their own organizations.

To start, gen AI high performers are using gen AI in more business functions—an average of three functions, while others average two. They, like other organizations, are most likely to use gen AI in marketing and sales and product or service development, but they’re much more likely than others to use gen AI solutions in risk, legal, and compliance; in strategy and corporate finance; and in supply chain and inventory management. They’re more than three times as likely as others to be using gen AI in activities ranging from processing of accounting documents and risk assessment to R&D testing and pricing and promotions. While, overall, about half of reported gen AI applications within business functions are utilizing publicly available models or tools, gen AI high performers are less likely to use those off-the-shelf options than to either implement significantly customized versions of those tools or to develop their own proprietary foundation models.

What else are these high performers doing differently? For one thing, they are paying more attention to gen-AI-related risks. Perhaps because they are further along on their journeys, they are more likely than others to say their organizations have experienced every negative consequence from gen AI we asked about, from cybersecurity and personal privacy to explainability and IP infringement. Given that, they are more likely than others to report that their organizations consider those risks, as well as regulatory compliance, environmental impacts, and political stability, to be relevant to their gen AI use, and they say they take steps to mitigate more risks than others do.

Gen AI high performers are also much more likely to say their organizations follow a set of risk-related best practices (Exhibit 11). For example, they are nearly twice as likely as others to involve the legal function and embed risk reviews early on in the development of gen AI solutions—that is, to “ shift left .” They’re also much more likely than others to employ a wide range of other best practices, from strategy-related practices to those related to scaling.

In addition to experiencing the risks of gen AI adoption, high performers have encountered other challenges that can serve as warnings to others (Exhibit 12). Seventy percent say they have experienced difficulties with data, including defining processes for data governance, developing the ability to quickly integrate data into AI models, and an insufficient amount of training data, highlighting the essential role that data play in capturing value. High performers are also more likely than others to report experiencing challenges with their operating models, such as implementing agile ways of working and effective sprint performance management.

About the research

The online survey was in the field from February 22 to March 5, 2024, and garnered responses from 1,363 participants representing the full range of regions, industries, company sizes, functional specialties, and tenures. Of those respondents, 981 said their organizations had adopted AI in at least one business function, and 878 said their organizations were regularly using gen AI in at least one function. To adjust for differences in response rates, the data are weighted by the contribution of each respondent’s nation to global GDP.

Alex Singla and Alexander Sukharevsky  are global coleaders of QuantumBlack, AI by McKinsey, and senior partners in McKinsey’s Chicago and London offices, respectively; Lareina Yee  is a senior partner in the Bay Area office, where Michael Chui , a McKinsey Global Institute partner, is a partner; and Bryce Hall  is an associate partner in the Washington, DC, office.

They wish to thank Kaitlin Noe, Larry Kanter, Mallika Jhamb, and Shinjini Srivastava for their contributions to this work.

This article was edited by Heather Hanselman, a senior editor in McKinsey’s Atlanta office.

Explore a career with us

Related articles.

Moving past gen AI’s honeymoon phase: Seven hard truths for CIOs to get from pilot to scale

A generative AI reset: Rewiring to turn potential into value in 2024

Implementing generative AI with speed and safety

Find the right market research agencies, suppliers, platforms, and facilities by exploring the services and solutions that best match your needs

list of top MR Specialties

Browse all specialties

Browse Companies and Platforms

by Specialty

by Location

Browse Focus Group Facilities

Manage your listing

Follow a step-by-step guide with online chat support to create or manage your listing.

About Greenbook Directory

IIEX Conferences

Discover the future of insights at the Insight Innovation Exchange (IIEX) event closest to you

IIEX Virtual Events

Explore important trends, best practices, and innovative use cases without leaving your desk

Insights Tech Showcase

See the latest research tech in action during curated interactive demos from top vendors

Stay updated on what’s new in insights and learn about solutions to the challenges you face

Greenbook Future list

An esteemed awards program that supports and encourages the voices of emerging leaders in the insight community.

Insight Innovation Competition

Submit your innovation that could impact the insights and market research industry for the better.

Find your next position in the world's largest database of market research and data analytics jobs.

For Suppliers

Directory: Renew your listing

Directory: Create a listing

Event sponsorship

Get Recommended Program

Digital Ads

Content marketing

Ads in Reports

Podcasts sponsorship

Run your Webinar

Host a Tech Showcase

Future List Partnership

All services

Dana Stanley

Greenbook’s Chief Revenue Officer

Top Marketing Research Firms in Detroit (MI)

Featured marketing research firms in detroit (mi).

in Detroit (MI)

Service or Speciality

Alcoholic Beverages

Brand Image Tracking

Bulletin Boards

CX - Customer Experience

Car Clinics

Focus Group Facility

Focus Group Facility - Non-Traditional

Focus Group Recruiting

Focus Groups

Foods / Nutrition

General - Healthcare

Home Use Tests

Hybrid / Mixed Methodology

In-Depth / One-on-One

Market & Competitive Intelligence

Mobile Qualitative

Mock Juries

Mystery Shopping

Online - Qualitative

Online Diaries / Journals / Blogs

Online Focus Group Platforms & Software

Online Panels

Pre-Recruiting

Product Market Research

Product Testing

Product Usability Testing

Proprietary Panels

Public Opinion Research

Qualitative Research

Quantitative Research

Recruiting Research

Survey Recruiting

Taste Test Facility

Taste Tests / Sensory Tests

Tracking Research

Usability Lab

User Testing

Web Broadcasting / Streaming Video

Detroit (MI)

United States of America

Vendor type

Data & Analytics

Data Collection

Full Service

Software & Technology

Business Designation

HIPAA Compliant

HITRUST Certified

SBE Certified

Women-Owned Business

Clear filters ( 0 )

Compare Detroit (MI)

Livonia, Michigan

SOCIAL LINKS

Save to my lists

Featured expert

Cypher Research

Professional, quality recruiting and interviewing. Clean, modern facility. Fifteen minutes from airport and new Westin (ask for our corporate rate).

Why choose Cypher Research

Huge facility

Nationwide recruiting

100% validated recruits

Professional

Established

Learn more about Cypher Research

Ann Arbor, Michigan

Second To None

Customer Experience Intelligence Services: Mystery Shopping, Sales/Marketing Compliance Audits, Analytics, Reporting and Real-Time CX Insights.

Why choose Second To None

Concierge-Level Service

Custom Solutions

Vertically Integrated

35 Years' Experience

100% Market Coverage

Learn more about Second To None

Royal Oak, Michigan

Opinion Search

45+ years in business. Women owned. GREAT customer service, GREAT recruiting and GREAT show rates is our recipe for years of repeat business!!

Why choose Opinion Search

45+ years in business

Excellent show rates

Quality respondents

Great customer service

Learn more about Opinion Search

Detroit, Michigan

aha insights technology

Activities, Ai, analytics, and strategic advice to create and deploy consumer and B2B qual + quant research online studies.

Why choose aha insights technology

Activity-based Research

Asynchronous and Live

Online Focus Groups/IDIs

AI Analytics & Reporting

Full Service Recruiting

Learn more about aha insights technology

Southfield, Michigan

C&F Market Research

We have "Creative" out of the box problem solving. We are "Focused" on our client needs. Modern facility, wifi, free digital audio/video recording

Why choose C&F Market Research

Facility OPEN

High Quality Respondents

High Show Rate

Great Staff

Learn more about C&F Market Research

Escalent (Branch)

Escalent is an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation.

Why choose Escalent (Branch)

Brand Management

Product Innovation

Customer Experience

Learn more about Escalent (Branch)

Sign Up for Updates

We will send you a greatest letters one per week for your happy

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*

Your guide for all things market research and consumer insights

Create a New Listing

Manage My Listing

Find Companies

Find Focus Group Facilities

Tech Showcases

GRIT Report

Expert Channels

Get in touch

Marketing Services

Future List

Publish With Us

Privacy policy

Cookie policy

Terms of use

Copyright © 2024 New York AMA Communication Services, Inc. All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: (212) 849-2752

Trump narrowly leads Biden in key state of Michigan: poll

F ormer President Donald Trump narrowly leads President Biden in a new head-to-head poll of the key state of Michigan — but the race is slightly closer than it was two months ago.

The Mitchell Research & Communications, Inc. survey published Monday showed Trump getting 49% support compared to Biden’s 47%, with the remaining 4% of voters undecided.

The race is even tighter when a trio of third-party candidates are introduced, with Trump at 46%; Biden at 45%; independent Robert F. Kennedy Jr. at 5%; and the Green Party’s Jill Stein and independent Cornel West each receiving 1%.

“Trump leads in the two-way race because he has solidified the Republican base better than Biden

has solidified the Democratic base,” Mitchell Research President Steve Mitchell said. “Trump is getting 92% of the GOP vote compared to Biden’s 89% of the Democrats.

“More importantly, Trump is getting 9% of the Democrats while Biden is getting only 4% of the Republicans. Biden is leading with the important group of voters, independents 49% –43%.”

In the five-way race, Kennedy, who will be on the Michigan ballot Nov. 5 , takes 4% of his support from would-be Trump voters and just 1% support away from would-be Biden backers.

A poll conducted in March by the same organization showed Trump, 77, leading Biden, 81, by 47% to 44% head-to-head and 44% to 42% in the multi-candidate race.

Biden won the Mitten State by 2.78 percentage points in 2020, while Trump defeated Hillary Clinton by 0.23 percentage points four years earlier.

Both major party contenders have been targeting Michigan, with Trump most recently holding a rally in the battleground state on May 1 that focused on on electric vehicles, immigration and the economy.

Biden last visited Michigan on May 19, also focusing on the economy.

The economy ranked as the No. 1 issue for Michigan voters in the poll (34%), while “threats to Democracy” and immigration placed second and third with 21% and 17% each.

Biden’s smaller share of support among Democrats compared to Trump’s backing among Republicans could be attributed to the anti-Biden protest movement among the state’s large population of Muslims and Arab Americans, who called for voters to mark themselves “uncommitted” in the state’s Feb. 27 Democratic primary due to his handling of the war in the Middle East.

Ultimately, more than 100,000 voters followed through with the protest.

The poll also shows Michigan Democrat Rep. Elissa Slotkin leading Republican former Rep. Mike Rogers in the US Senate race that could help decide the control of the chamber.

Slotkin, who jumped into the race after Sen. Debbie Stabenow (D-Mich.) announced she would retire, is polling at 40% compared to Rogers’ 36%. Another 17% percent said they were undecided while 7% said they would favor another candidate.

The poll of 697 likely voters was conducted via text message May 20-21 and has a margin of error of 3.71%.

Numbers, Facts and Trends Shaping Your World

Read our research on:

Full Topic List

Regions & Countries

• Publications
• Our Methods
• Short Reads
• Tools & Resources

Read Our Research On:

Electric Vehicle Charging Infrastructure in the U.S.

64% of americans live within 2 miles of a public charging station, and those who live closest to chargers view evs more positively, table of contents.

• Distribution of EV charging stations in the U.S.
• Who lives closest to EV charging stations?
• Attitudes toward EVs vary based on proximity to chargers
• Acknowledgments
• Appendix A: Regression analyses
• Appendix B: Vehicle-to-charger ratios for each state
• American Trends Panel survey methodology
• Additional survey questions
• Sources for geographic data

Pew Research Center conducted this study to understand Americans’ views on electric vehicles. We surveyed 10,329 U.S. adults from May 30 to June 4, 2023.

Everyone who took part in the survey is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way, nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

We supplemented the data from the survey with data on EVs and charging stations from the U.S. Energy Department, specifically the Office of Energy Efficiency & Renewable Energy and its Alternative Fuels Data Center . This dataset is updated frequently; we accessed it for this study on Feb. 27, 2024.

The analysis in this report relies on two different measures of community type, one based on what ATP panelists self-reported when asked “How would you describe the community where you currently live?” This measure is used when discussing differences in public opinion towards EV charging infrastructure or related issues and distinguishes between urban, suburban and rural areas. The other measure is based on the U.S. Census Bureau’s urban-rural classification , which identifies urban and rural areas based on minimum housing unit density and/or population density thresholds.

Here are the questions used for this analysis, along with responses, and the survey methodology .

Several recent laws, including the 2021 Infrastructure Investment and Jobs Act and the 2022 Inflation Reduction Act, have sought to encourage the development of electric vehicle infrastructure and increase the adoption of electric vehicles (EVs). And a Pew Research Center survey paired with an analysis of U.S. Department of Energy data finds that roughly six-in-ten Americans now live within 2 miles of a public charger . There were over 61,000 publicly accessible electric vehicle charging stations in the United States as of February 2024.  

The vast majority of EV charging occurs at home , but access to public infrastructure is tightly linked with Americans’ opinions of electric vehicles themselves. Our analysis finds that Americans who live close to public chargers view EVs more positively than those who are farther away .

Even when accounting for factors like partisan identification and community type, Americans who live close to EV chargers are more likely to say they:

• Already own an electric or hybrid vehicle
• Would consider buying an EV for their next vehicle
• Favor phasing out production of new gasoline cars and trucks by 2035
• Are confident that the U.S. will build the necessary infrastructure to support large numbers of EVs on the roads

Here are some other key takeaways from our geographic analysis of EV chargers:

The number of EV charging stations has more than doubled since 2020. In December 2020, the Department of Energy reported that there were nearly 29,000 public charging stations nationwide. By February 2024, that number had increased to more than 61,000 stations. Over 95% of the American public now lives in a county that has at least one public EV charging station.

EV charging stations are most accessible to residents of urban areas: 60% of urban residents live less than a mile from the nearest public EV charger , compared with 41% of those in the suburbs and just 17% of rural Americans.

How Americans view electric vehicles

• Today’s electric vehicle market: Slow growth in U.S., faster in China, Europe

As of Feb. 27, 2024, there are more than 61,000 publicly accessible electric vehicle charging stations with Level 2 or DC Fast chargers in the U.S. 1 That is a more than twofold increase from roughly 29,000 stations in 2020 . For reference, there are an estimated 145,000 gasoline fueling stations in the country.

EV charging stations can be found in two-thirds of all U.S. counties, which collectively include 95% of the country’s population.

Distribution by state

As has been the case in the past, California has the most EV charging infrastructure of any state. The state is home to a quarter of all public EV charging stations in the U.S., though this represents a slight decrease from the last time we analyzed this data source in May 2021. At that time, California contained 31% of all public EV charging stations in the U.S.

Californians with an EV might also have a harder time than residents of many states when it comes to the actual experience of finding and using a charger. Despite having the most charging stations of any state, California’s 43,780 individual public charging ports must provide service for the more than 1.2 million electric vehicles registered to its residents. That works out to one public port for every 29 EVs, a ratio that ranks California 49th across all 50 states and the District of Columbia.

At the other end of the spectrum, Wyoming (one-to-six), North Dakota (one-to-six) and West Virginia (one-to-eight) have the most ports relative to the much smaller number of EVs registered in their respective states.

Infrastructure growth in rural areas

Historically, rural parts of the country have had substantially less access to EV charging stations . Addressing that issue has been a focus of recent legislation passed into law. For instance, the 2022 Inflation Reduction Act (IRA) contains tax credits designed to incentivize the installation of EV charging stations outside urban areas.

Since the IRA’s tax credits became active , the number of EV charging stations nationwide has increased 29%. But rural parts of the U.S. have a slightly faster growth rate in their total number of charging stations when compared with urban areas (34% vs. 29%). 2 Even so, access to public EV charging remains heavily concentrated in urban areas, which account for nearly 90% of all stations in the U.S. as of Feb. 27, 2024.

The vast majority of Americans now live in a county with at least one public EV charging station, but some live closer to this infrastructure than others: 39% of Americans live within a mile of a public charging station, and 64% have a charging station within 2 miles of home.

Americans who live in cities are especially likely to have a public charging station very close to their home. Six-in-ten urban residents live within a mile of a public charger, compared with 41% of suburbanites and just 17% of rural Americans.

Because of this distribution, those who live closest to EV charging infrastructure tend to share the demographic characteristics of urban residents more broadly. For instance, they tend to be relatively young and are more likely to have a college degree than those in other community types.

Looking at political affiliation, 48% of Democrats and Democratic-leaning independents live within a mile of a public charger, compared with 31% of Republicans and Republican leaners.

However, there are no substantial differences in distance to the nearest charger by income. Similar shares of Americans with lower, middle and upper incomes live within a mile of public charging stations.

On the whole, the American public is fairly skeptical that the U.S. will be able to build the infrastructure necessary to support large numbers of EVs on the roads.

Just 17% of U.S. adults say they are extremely or very confident in the country’s ability to develop this infrastructure. But 20% of those who live within a mile of a public charger say they’re extremely or very confident that the U.S. will build the infrastructure necessary to support EVs, almost twice the share (11%) among those who live more than 2 miles from a charging station.

Likewise, those who live closer to public chargers are more likely to favor phasing out production of new gasoline cars and trucks by 2035. This view is held by 49% of those who live within a mile of a public charger, but just 30% of those who live more than 2 miles from one.

Owning – or considering – an electric vehicle

Americans who live near a public charger are a bit more likely to say they currently own an electric vehicle or hybrid. As of June 2023, 11% of those who live within a mile of a public charger said they owned an EV or hybrid; that figure is 7% for those who live more than 2 miles from a charging station.

Those who live close to public charging infrastructure are also much more likely to consider purchasing an EV in the future. Around half of those within a mile of a public charger say they are very or somewhat likely to consider purchasing an EV, compared with just 27% of those for whom the nearest charger is more than 2 miles away.

These trends persist if we look at urban, suburban and rural areas separately. 3 For instance, just 17% of rural Americans live within a mile of an EV charger, but those who do live close to one are substantially more likely to consider buying an EV in the future (33%) when compared with those who live more than 2 miles from the nearest charging station (21%).

Likewise, Democrats are much more likely than Republicans to say they’d consider buying an EV, but members of both parties are more willing to consider an EV when they live near charging infrastructure.

Just 15% of Republicans who live more than 2 miles from a charger say they are very or somewhat likely to consider an EV for their next vehicle purchase. But among Republicans who live within a mile of a charger, that share is 26%. And although 60% of Democrats living in close proximity to chargers say they’d consider buying an EV, that share drops to 50% among those whose nearest public charger is over 2 miles away.

Does road tripping experience affect attitudes toward EVs?

Some transportation experts have suggested that “range anxiety” associated with the need to charge EVs partway through longer road trips is a stumbling block to widespread EV adoption . But our data finds that attitudes toward EVs don’t differ that much based on how often people take long car trips.

In fact, those who regularly drive more than 100 miles are slightly more likely to say they currently own an electric vehicle or hybrid – and also to say they’d consider purchasing an EV in the future – when compared with those who make these trips less often.

• These charging stations collectively contain more than 164,000 individual ports. ↩
• The 2022 Inflation Reduction Act uses the Census Bureau’s definition of urban versus rural areas, which defines an urban area as a census block that encompasses at least 2,000 housing units or has a population of at least 5,000. ↩
• In addition to the results reported here, we used binary logistic regression to explore these (and other) relationships while accounting for other attributes (in regression parlance, while “controlling” for other factors). For more about this methodology and to see the results of that analysis in more detail, refer to Appendix A . ↩

Sign up for our weekly newsletter

Fresh data delivery Saturday mornings

Sign up for The Briefing

Weekly updates on the world of news & information

• Rural Residents & Tech
• Rural, Urban and Suburban Communities

How Republicans view climate change and energy issues

Growing share of americans favor more nuclear power, why some americans do not see urgency on climate change, what the data says about americans’ views of climate change, most popular, report materials.

1615 L St. NW, Suite 800 Washington, DC 20036 USA (+1) 202-419-4300 | Main (+1) 202-857-8562 | Fax (+1) 202-419-4372 |  Media Inquiries

Research Topics

• Email Newsletters

ABOUT PEW RESEARCH CENTER  Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of  The Pew Charitable Trusts .

© 2024 Pew Research Center

• Asia/Pacific
• Latin America
• Middle East, Africa & Türkiye
• Shopping Cart
• IDC Media Center
• Current: IT Skills Shortage Expected to Impact Nine out of Ten Organizations by 2026 with a Cost of $5.5 Trillion in Delays, Quality Issues and Revenue Loss, According to IDC

Publication date: 14 May 2024

IT Skills Shortage Expected to Impact Nine out of Ten Organizations by 2026 with a Cost of $5.5 Trillion in Delays, Quality Issues and Revenue Loss, According to IDC

• Michael Shirer  Email:  [email protected]  Phone number:  508-935-4200

Copy the following code into your site

Regions Covered

Topics covered.

IT education and training

Poll: Most Israelis rate military’s campaign in Gaza ‘about right’ or not enough

A majority of Israelis support their country’s military response to Hamas in Gaza but are divided over its scope, according to a survey by Pew Research published Thursday.

The survey found 39 percent of Israelis saidthat the country’s military response against Hamas in Gaza has been about right, and 34 percent saidit has not gone far enough - indicating continued support for the war. Another 19 percent said they think it has gone too far. The survey was conducted between March 3 and April 4, mostly before Israeli airstrikes killed seven aid workers for the charity group World Central Kitchen and predating last weekend’s airstrike in Rafah that killed at least 45 Palestinians.

More than 36,000 Palestinians have been killed in Gaza since the war started, according to the Gaza Health Ministry, which does not distinguish between civilians and combatants. The Oct. 7 attack on Israel by Hamas killed about 1,200.

This week, in one of the most horrifying scenes of the war, an Israeli strike in southern Gaza’s Rafah killed at least 45 Palestinians, some of whom burned alive, according to the Gaza Health Ministry. Israel said the attack was a “targeted” strike against two Hamas militants and that it was investigating the “unexpected and unintended fire” at the camp.

Though opinions on the military response differed, most Israelis expressed confidence that Israel will be able to achieve its goals in the fight against Hamas, the Pew survey found. There was, however, shared concern about the duration and scope of the war. Just under 7 in 10 are seriously concerned about the war lasting a long time, the survey found.

Laura Silver, associate director of research at Pew, said that the results of the poll showed that Israelis remained broadly optimistic about the war in Gaza, though people across Israeli society perceived the war in vastly different ways.

“People who have a favorable view of Prime Minister Benjamin Netanyahu are much more likely to say that the military response to Hamas has been about right or has not gone far enough than those who have an unfavorable view of him,” Silver said.

On Wednesday, Israel’s national security adviser, Tzachi Hanegbi, told Kan public radio that he was expecting “another seven months of fighting” in Gaza to eliminate Hamas and other militant groups.

In the poll, there was a lack of clear consensus among Israelis over the future of governance in Gaza. Forty percent said Israel should govern the enclave after the war, and 18 percent said the Palestinian Authority, which administers parts of the Israeli-occupied West Bank, should be in charge of Gaza, the poll found.

Palestinian citizens of Israel are sharply split on the matter with Israeli Jews. Most Palestinian citizens of Israel said either the people in Gaza should make that decision or approve of the Palestinian Authority running it.

Netanyahu has been widely criticized for his government’s lack of a postwar political strategy for Gaza. Defense Minister Yoav Gallant and war cabinet member Benny Gantz have in recent weeks ratcheted up the heat on Netanyahu over this issue.

A growing share of Israelis - 58 percent - hold a negative view of Netanyahu, who has faced mass anti-government protests for failing to bring back all the hostages kidnapped by Hamas militants on Oct. 7. That’s a jump of 6 percentage points from last year and the highest since Pew first started asking this question in 2013, the PewCenter said.

Many Israelis also appeared critical of President Biden’s handling of the war in Gaza, with 60 percent expressing disapproval. In the United States, Biden is facing stiff domestic pressure and scrutiny from some Democrats and supporters over his policies on Gaza amid a high civilian death toll and catastrophic humanitarian crisis.

But Israelis want the United States to play a major role in diplomatically resolving the war, higher than that of any other country; 72 percent favored the United States for the task, compared with 38 percent supportfor European countries. Egypt, which has been involved in negotiations over a cease-fire deal between Israel and Hamas, received support from 45 percent Israelis, higher than the United Nations and other regional countries like Qatar and Saudi Arabia.

The Pew Research Center survey was conducted through face-to-face interviews with a random sample of 1,001 Israeli adults; the margin of sampling error is plus or minus 4 percentage points for overall results.