Product Presentation Examples | 2024 Ultimate Guide
Ellie Tran âą 07 April, 2024 âą 24 min read
Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.
- â Teslaâs next-gen Roadster stole the show from the electric truck â, Electrek .
- â Moz unveils Moz Group, new product ideas at MozCon â, PR Newswire .
- â 5 mind-boggling tech sneaks from Adobe Max 2020 â, Creative Bloq .
So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?
If youâre looking for answers to these questions, youâre in the right place. Take a look at the full guide for how to make a successful product presentation.
Ready to dive in? Letâs get started!
Table of Contents
What is a product presentation.
- Why Is It Important?
- 9 Things in the Outline
- 6 Steps to Host
In A Few WordsâŠ
Frequently asked questions, tips from ahaslides.
- Marketing presentation
- Business presentation
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A product presentation is a presentation you use to introduce your companyâs new or renovated product, or a newly developed feature, for people to get to know more about it.
In this type of presentation , youâll take your audience through what it is, how it works, and how it helps solve their problems.
For example, the Tinder pitch deck and Teslaâs Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .
So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:
- Board of directors, shareholders/investors â To this group, typically youâll pitch a new idea to ask for approval before the whole team starts working on it.
- Colleagues â You can show a trial or beta version of the new product to other members of your company and collect their feedback .
- The public, potential & current customers â This can be a product launch, which shows your target audience everything they need to know about the product.
The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.
Why Is Product Presentation Examples Important?
A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:
- Raise awareness and grab more attention â By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
- Stand out in the cutthroat market â Having great products isnât enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
- Leave a deeper impression on your potential customers â Give them another reason to remember your product. Maybe when theyâre on the go and see something similar to what youâve presented, it would ring a bell for them.
- A source for external PR â Ever noticed how Moz dominates the media coverage after their annual professional âmarketing campâ MozCon? CEO at the WhenIPost guest posting agency says: âYou can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.â
- Boost sales and revenue â When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.
9 Things in a Product Presentation Outline
To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.
Letâs take a quick tour of a typical product presentation đ
- Introduction
- Company Information
- Product Information
- Benefits of the Product
- Positioning Map
- Examples and Testimonials
- Call to Action
#1 â Introduction
An introduction is the first impression people have of your product presentation, thatâs why you should start strong and show people what they can expect to hear.
Itâs never easy to blow the audienceâs mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( hereâs how ). A great start can boost your confidence to nail the rest of your presentation.
If you want to make this product presentation super-duper clear, you can give your audience a preview of what theyâre going to see. This way, they will know how to follow better and not miss any important points.
#3 â Company Information
Again, you donât need this part in every one of your product presentations, but itâs best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.
#4 â Product Introduction
The star of the show is here đ Itâs the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.
There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .
As your team has invested massive amounts of time in developing your product to meet the marketâs demands, itâs essential to prove to your audience that this product can solve their problems.
Do some research, discover your customersâ pain points, list out some potential consequences and here comes a hero to the rescue 𩾠Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.
You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.
Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.
#5 â Benefits of the Product
What else can your product do, aside from solving that particular problem?
What values can it bring to your customers and the community?
Is it a game-changer?
How is it different from other decent similar products on the market?
After grabbing the audienceâs attention on your product, poke into all the good things that it can bring about. Itâs also vital to spotlight your productâs unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.
đ Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024
#6 â Positioning Map
A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.
If a positioning map doesnât fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.
In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field itâs in.
#7 â Real-Life Product launch Presentation Examples and Testimonials
Everything youâve said to your audience so far can sound like theories that go in one ear and out the other. Thatâs why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.
And if possible, let them see it in person or interact with the new product right away; itâll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.
â We have some real-life examples for you too!
#8 â Call to Action
Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like â you should use it â to persuade people to purchase their product, right?
Of course, itâs still crucial to tell people what you expect them to do in a few short sentences.
#9 â Conclusion
Donât let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).
Quite a huge load of work. đ” Sit tight; weâll walk you through everything in the simplest way possible to get you prepared.
6 Steps to Host a Product Presentation
Now you get what should be included in your product presentation, itâs time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?
The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!
- Set your goals
- Define audience needs
- Make an outline & prepare your content
- Choose a presenting tool & design your presentation
- Anticipate questions & prepare the answers
- Practice, practice, practice
#1 â Set your goals
You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style youâre going for and the way you present everything.
To make your goals more clear and achievable, set them based on the SMART diagram.
For example , at AhaSlides, we have product presentations among our big team quite often. Letâs imagine weâre having another one real soon and we need to set a SMART goal.
Hereâs Chloe, our Business Analyst đ©âđ» She wants to announce a recently developed feature to her colleagues.
Her audience is made up of colleagues who donât directly build the product, like the ones from the marketing and customer success teams. This means that theyâre not experts in data, coding or software engineering, etc.
You might think of a general goal, such as âeveryone understands thoroughly about the developed featureâ. But this is pretty vague and ambiguous, right?
Hereâs the SMART goal for this product presentation:
- S (Specific) â State what you want to achieve and how to do so in a clear and detailed way.
đŻ Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.
- M (Measurable) â You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.
đŻ Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).
- A (Attainable) â Your goal can be challenging, but donât make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.
- R (Relevant) â Have a look at the big picture and check whether what youâre planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.
- T (Time-bound) â There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, youâll have the ultimate goal:
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.
A goal can get quite big and sometimes make you feel too much. Remember, you donât have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.
You can also consider chunking down a long goal into smaller objectives to do one by one.
Check out: Use idea boards to brainstorm better for your next presentation!
#2 â Define audience needs
If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.
First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.
In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.
There are some questions you can ask to understand their needs:
- What are they like?
- Why are they here?
- What keeps them up at night?
- How can you solve their problems?
- What do you want them to do?
- See more questions here .
#3 â Make an outline & prepare your content
When you know what you should say, itâs time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.
After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team wonât forget anything.
#4 â Choose a presenting tool & design your presentation
Talking is not enough on its own, especially in a product presentation. Thatâs why you should give the audience something to look at, and maybe interact with, in order to liven up the room.
With slide decks, itâs not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.
You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.
đĄLooking for more Powerpoint product presentation templates or alternatives? Check them out in this article .
#5 â Anticipate questions & prepare the answers
Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldnât answer all questions related to the product that youâve created, so try your best to avoid that situation.
Itâs a good practice to put yourself in the audienceâs shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.
đ Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]
#6 â Practice, practice, practice
The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.
You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.
5 Product Presentation Examples
Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.
#1 â Samsung & the way they started the presentation
Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. Itâs loud, itâs eye-catching, and itâs satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.
Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you canât come up with any of these, donât try too hard, just keep it short and sweet.
Takeaway: Start your presentation on a high note.
#2 â Tinder & how they laid out problems
As youâre presenting your product to âsellâ them to a cohort of people, itâs important to find out the thorns in their side.
Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. Itâs simple, impressive and canât be any more entertaining.
Takeaway: Find the true problem, be the best solution and drive your points home!
#3 â Airbnb & how they let the numbers speak
Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldnât say no to, in which they let their data gain trust from the audience.
Takeaway: Remember to include data and make it big & bold.
#4 â Tesla & their Roadster appearance
Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Teslaâs product presentation.
At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.
Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.
#5 â Apple & the tagline for Macbook Air presentation in 2008
Thereâs something in the Air.
This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyoneâs attention.
Having a tagline reminds people of your productâs characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.
Takeaway: Find a tagline or slogan that represents your brand and product.
Other Product Presentation Tips
đš Stick to one slide theme â Make your slides uniform and follow your brand guidelines. Itâs a good way to promote your companyâs branding.
đ” Donât cram too much information on your slides â Keep things neat and clean, and donât put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30.
đ Know your style and delivery â Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!
đ· Add more visual aids â Some pictures, videos or gifs can help you grab peopleâs attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data.
đ± Make it interactive â 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.
Feeling snowed under with all the information in this article?
There are a lot of things to do when presenting your product, whether itâs in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.
If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.
A product presentation is a presentation you use to introduce your companyâs new or renovated product, or a newly developed feature, for people to learn more about it.
Why product presentation is important?
Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue
What a good product presentation should be?
A great product presentation blends between the presenterâs delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general
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How to create and deliver an impactful product presentation
As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).
One of the best ways to do this is to deliver a product presentation. In this guide, weâll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .
How to structure your product presentation
Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.
This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.
From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customersâ problems and how you plan to do it.
Following this structure, your product presentation should flow as follows:
- What will you do?
- How will you do it?
This is your chance to set up the entire presentation and create a memorable first impression.
You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.
Start with an image that figuratively or literally depicts the problem and add some text. For example:
- âIs this you?â
- âThis is our customerâ
- âThis is our focus for the next quarterâ
A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain â often poorly â the steps they took so the agent could attempt to reproduce the problem.
Once youâve identified the problem, itâs time to agitate it â in other words, make the problem seem as big and as urgent as possible.
The goal here is to get your audience members thinking about how much better things could be if this problem were solved.
Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.
Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem youâre setting out to solve.
For example:
3. Solution
Finally, itâs time to introduce your solution. This is where you get to talk about how you plan to solve the customerâs problem.
Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?
Ideally, you should have an image that depicts â figuratively or literally â what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.
The tone you want to present is something like, âFear not! There is a product with a solution. Hereâs how it will help our users solve their problems.â
4. What will you do?
What will you do to help your customers solve their problems?
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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.
5. How will you do it?
Finally, you get the slide that most people are after: the product roadmap .
Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?
The roadmap section of your presentation is also an opportunity to showcase the product in action.
A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the productâs use, you can help the audience understand how your product solves customer problems.
What is the goal of a product presentation?
Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the productâs value and gain the buy-in you need to execute your roadmap .
An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.
Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.
Product presentation template
Click here to access the template I used to create the example presentation referenced throughout this guide.
To customize this product presentation template , select File > Make a Copy or download the file to your computer.
How to deliver an engaging product presentation: 4 tips
By this point, youâve prepared an awesome presentation. Now itâs time to deliver it.
Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:
- Know your audience
- Start with a bang
- Keep it concise
- Engage with your audience
1. Know your audience
The first step to giving an effective presentation is to know your audience:
- Who are you presenting to?
- What are their needs and wants?
- How knowledgeable are they about the subject matter?
Answering these questions will help you tailor your presentation so that it resonates with your audience.
For example, if youâre presenting to a group of engineers, youâll want to focus on the technical aspects of your product . If youâre presenting to a group of salespeople, youâll want to focus on how your product can be sold effectively.
By understanding who your audience is, you can ensure that your talking points hit the right note.
2. Start with a bang
You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audienceâs attention.
One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.
For example, you could start by saying something punchy and ambitious, like: âOur new product has the potential to revolutionize the way we do business.â This will immediately pique the interest of your audience and set the stage for the rest of your presentation.
3. Keep it concise
When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation â theyâll tune out before you even get to the good stuff.
The product presentation template used in the example above only includes five slides; thereâs no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.
Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.
Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.
If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.
4. Engage with your audience
An effective presentation is not a one-way street; it should be interactive and engaging.
Donât just stand at the front of the room and lecture your audience. Instead, try to get them involved in what youâre saying. Ask questions, invite input from the group, and encourage discussion.
The more engaged your audience is, the more likely they are to remember what youâve said â and, hopefully, buy into it.
Giving an effective product presentation doesnât have to be difficult â it just takes a little planning and preparation.
By following these tips, you can be sure that your next product presentation goes off without a hitch!
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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience
Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience
Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.
The thing is, though, product presentations donât come easy for everyone. So, how to present a product?Thatâs why we want to share the adaptable product presentation archetype with you. Itâs a building model you can start with and adapt for your product and audience.
With this adaptable archetype, your product presentations will be easier to create, and youâll have more time and brain space to practice your speech and sell more products!
Letâs get started.
Table of Contents
- What is a Product Presentation?
Product Presentation FAQ
Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.
Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it.
Typically, a product presentation showcases a productâs key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.
We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative.
Letâs quickly cover some of your most pressing product presentation questions.
What are product presentations good for?
A product presentationâs job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, theyâre good for getting the word out and bringing in new clients.
Why do product presentations matter?
Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.
When do businesses use product presentations?
There are several occasions when you need a product presentation:
- When you launch a new product.
- When you want to share about a new feature or improvement.
- When you need approval or funding from shareholders for a new product or feature.
- When you want to sell an existing product to a potential or returning customer.
This article shows you how to create product presentations using an archetype adaptable for your product and audience. So itâs important to define what possible audiences a product presentation has.
There are three major audience types. Letâs look at each stakeholder group and their differences in your product presentation.
- Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins.
- Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentationsâ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
- The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.
The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. Thatâs where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.
1. Introduction
Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:
- When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
- Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
- Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.
2. Pain Point: Problem or Need
Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point.
- In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
- Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
- If the problem or need your product solves isnât obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obviousâwhatâs above water level.
3. Product = Solution
Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.
- When your product is new, you wonât have testimonials or case studies from real customers, but you can add in-company user and beta testing.
- For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out.
- When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem.
- Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of ânot buyingâ with real examples.
4. Personalized Benefits
Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your productâs benefits are directly related to the audience.
- For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
- For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
- Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
- If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
- When presenting to partners, show how continued collaboration can lead to the productâs success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the productâs reach.
- Use the selling technique called âthe cost of doing nothingâ and show the potential customer how they will end up spending more money or wasting more time by not buying your product.
5. Product Demonstration
If feasible, include a product demonstration in the presentation.
Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:
- Create a video for a physical product .
- Record a screencast for a digital product.
- In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
- For products like machinery parts or large-scale products that canât be brought on stage, add photos or a 3D rendition of the product to a slide.
Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies.
How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.
6. Product Roadmap
Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a birdâs eye view of the productâs lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.
- Use a visual layout to show the steps along the road your product must pass through to become a reality.
- In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the productâs position, show whatâs coming up in the future; launch, production of a new version.
- As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience.
Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isnât a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.
Instead, you can close the presentation with a memorable quote or question. Use your product presentationâs closing to leave the ball in the audienceâs court. Inspire them to act and go ahead and buy the product youâre presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.
A presentationâs success depends on a solid foundation. The section isnât about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.
Define a Clear Purpose, Objective, and Goal
A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.
For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system.
Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:
- Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
- Objective: To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
- Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.
One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation.
Tell A Story
Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the productâs real story to tap into the audienceâs real issues.
Support the explanation for the problem/solution with a story about a personâor companyâtrying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.
The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue.
Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.
Consider a Value Proposition with Proof
Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:
- How will the product change the userâs life?
- What makes the product special and desirable?
- Why does the product matter?
Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.
Consider a Strategic but Natural Body Language
When hosting a product presentation, be conscious of your body language. Use body language to support your presentationâs story and connect with the people watching.
While presenting, always avoid these non-verbal mistakes:
- Hands in your pockets: Suggests a lack of transparency.
- Arms crossed close to body: Suggests fear and anxiety against the audience.
- Posture: Donât slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
- Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.
Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech.
Make a Product Demo
You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.
A product demo can also be mixed together with a case study. Letâs use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely.
Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and youâre on your way to the top.
Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and youâll see how sales improve.
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Tips To Create A Powerful Product Presentation Plus Examples
Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.
But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?
This blog will share some inspiring product presentation examples to help you take your presentations to the next level.
We’ll also provide tips and tricks to help you create an informative and memorable product presentation.
What is a Product Presentation, and why itâs important?
Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.
The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:
- Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
- Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
- Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
- Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
- Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.
Key Elements of a Product Presentation
When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:
Introduction
Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.
Company Overview
This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.
The Problem
Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.
Product and Solution
This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.
The Promise of Value or Benefits
Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.
Product Positioning
Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.
Use Cases and Social Proof
Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.
Call-to-Action
End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.
By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.
The 8 Steps Formula To Craft a Powerful Product Presentation
Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business?Â
A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light.Â
So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.
Start with a captivating introduction
Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product.Â
This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.
Stay on brand
Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.
Leverage a product roadmap
A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.
Write promising content
Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives.Â
Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.
Use engaging visuals
Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.
Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.
Showcase a demo
A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.
Share success stories
Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.
Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.
End in an actionable way
Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.
You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.
Winning Product Presentation Examples That Convert and Sell
Product strategy deck powerpoint template.
This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.
New Product Presentation
This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality.Â
Such presentations help build trust with potential customers and make them more likely to purchase.Â
Product Features Presentation
This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customersâ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.
It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.
Collection of Product Roadmap templates
The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation.Â
Collection of Product Planning
Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.
It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.
Collection of Product Review
A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product.Â
This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.
Collection Of Product Performance
These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way.Â
Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions.Â
Common mistakes to avoid while delivering a product presentation
Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.
From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.
Not defining your presentation goal
One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.
Are you trying to persuade investors to fund your product?Â
Are you showcasing new features to existing customers?Â
Knowing your goal will help you structure your presentation and focus on the most critical points.
Not preparing enough for the presentation
A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.
Not knowing who your audience is
Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.
Not checking if the presentation file is working
Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.
Not scoping out the presentation venue ahead of time
Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.
Too many animations
Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.
Wrapping It Up
A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.
Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.
With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.
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Crafting a Powerful Product Presentation: A Comprehensive Guide
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Table of contents, how do you make a product presentation, what do you present in a product presentation, what is a good product presentation, best practices in presenting a new product, what are the benefits of presenting a product, how do you present a product to a customer, top 8 presentation software or apps:.
Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present...
Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present the product's key features and value proposition in a persuasive way. But how do you create an impactful product presentation?
Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.
Start your presentation with an attention-grabbing intro. This sets the stage for what's to come and immediately captures the audience's attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.
To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading.
Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.
In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product's features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product's benefits.
Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.
A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It's not just about the slides or pitch deck, but how the information is presented.
Use techniques like the 'Problem-Solution-Benefit' approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience's needs and wants.
Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.
Let's assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.
Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like 'Download now' or 'Start your free trial today.'
Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product's value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.
It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.
Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer â not the product.
Stress on the product's benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.
- PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
- Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
- Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It's ideal for those looking to break away from the traditional slide-by-slide approach.
- Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
- Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
- Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
- Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It's known for its user-friendly interface and vast library of elements.
- Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.
Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.
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What It Takes to Give a Great Presentation
- Carmine Gallo
Five tips to set yourself apart.
Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).
I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives â the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.
- Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).
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How to Create a Winning Product Launch Presentation
During Steve Job's flawless demonstration at MacWorld 2007, he made a fantastic presentation for the iPhone which will "change the world."Â
The demo had a massive effect on the smartphone world.Â
In actuality, it introduced people to the universe of multi-touch, in-built cameras, call merging, cross-device media syncing, and, most notably, something magnificent that fits perfectly in your hands.
Each year, a breakthrough technology emerges that influences the vision for the future. Innovation will continue to provide us with more portable and reliable solutions that we can acclimate into our everyday needs.Â
And, by bringing such products to the global market through a presentation, business owners and tech titans have transformed the industry demographic and also customer psychology.
What genuinely distinguishes such product launch introductions is that these coerce us to think. They convince us about the existence of a certain kind of authority.Â
They force us to think further than our human limitations. Whether we stream them for entertainment or to be amazed, we gain knowledge about something new and can apply what we've learned in our everyday lives.
Well, after building on these inspirational presentations, in this article, we will list down our eight best tips on how to design a winning product launch PPT.
8 genius tips on how to design a killer product launch presentation
Here is our run-down of the best strategies to come up with a result-oriented and powerful product launch presentation.
- Start with a product demand analysis
A product demand analysis attempts to provide a precise estimation of your item's future revenue.Â
It's a method of determining how competitive pressure, seasonal changes, and other significant events influence the selling of a specific product.
Product demand data from this demand analysis example , for instance, can be analyzed at any time â even for goods which aren't yet on the market.Â
Requirements can be estimated based on social changes, technical advances, and ecological factors, in addition to previous sales.
Sure, there are several factors involved, and no one can tell the future down to your last food product sold. However, forecasting product demand is critical to developing a future-proof product.Â
Once you are sure of your offering and that you will introduce it to the market, you can start with your product launch efforts.
- Highlight your productâs key message
Your presentation design is important and special emphasis should be given on the introductory slides. But what to include here?
Well, now that you have decided on your product, you should pinpoint its primary value offering. After all, every product serves a function and addresses a business problem.Â
It's critical for each item to provide ways in which individuals will be using or purchasing it, whether it be to render a certain method simpler or to help focus on saving time on anything.
Even so, it is absolutely vital to be effective in communicating that intent - its message - to your customers so as to notify them regarding the product's presence and encourage people to buy it.
This can be accomplished via coordinated marketing initiatives and a premium, effective product launch presentation .
You can include the following items in it:
- What exactly is your objective?
- How are you going to do it?
- Why are you going to do it?
Preferably, you ought to be able to easily respond to these questions and clarify the answers to others.
Overall, devoting either one or two of your initial slides in your demonstration to convey your product's central message is critical, which is the reason why a product launch presentation serves as such an essential element of the success of your launch.
- Share your productâs primary features and benefits
Once your audience is informed about your core message, it becomes equally crucial to talk about the aspects and benefits of your product.
Include questions such as:
- How will the product function?
- What sets it apart from the competition?
Answers to these questions would therefore guarantee that your launch is as effective as possible as well as generates a hype around it.
If an item is completely distinct from its direct rivals, it is referred to as having a USP aka unique selling point.
You shouldn't have to go into great detail about your product's advantages and functions - a presentation ought to be clear and concise - but enumerating the most important ones is critical.
To summarize, providing a product outline and explaining what it's really about is indeed an essential component of any flawless product launch presentation and must not be overlooked.
- Communicate with your clients
Hardly anything beats a close relationship between a firm and its customers.
A strong product launch presentation may not be the only method of achieving this, however it is a fine place to begin.
You develop a connection with prospective consumers by communicating with them and demonstrating why your commodity is essential or how it will make their job easier.
This is also referred to as the relationship marketing strategy; a form of marketing which concentrates specifically on fostering customers â loyalty.
This strategy should preferably be incorporated in your product launch business plan, as it will play a critical role in your company's market success, given that satisfied consumers generate 51% more profits than disconnected clients.
Overall, a great product launch presentation must illustrate your customers' requirements and describe how your item will address them, allowing you to establish an instant connection with the audience.
- Help combat potential issues
It's normal for prospective customers to raise issues or doubts when you introduce a fresh item into the marketplace that they aren't familiar with until now.
While promotional strategies like social media marketing can notify them about the perks and abilities of the commodity, a display can pretty much describe how it functions and whether they should buy it.
Furthermore, the launch blueprint, pricing, and overall product launch strategy could all be clarified in a presentation, creating clarity prior to the launch.
This will eliminate apprehensions and uncertainty during the takeoff and post-launch stages, as everyone will be knowledgeable about everything. So, you will be able to stay focused on implementing your plan.
- Define your target audience in your slides
Once you've explained what your product's key message is, what are its benefits and features, and how it will address potential concerns, it's time to tell people who it's intended for.
- To put it another way, who is your intended audience?
- Who will benefit the most from the product?
Such inquiries are critical for both your teammates and prospective customers.
This phase can actually be separated into two sections: your target demographic in figures and your perfect customer personalities.
During the first scenario, how large do you predict the market size to be? This will ascertain if there is sufficient support for whatever you have to offer.
As in your second instance, you can go into great detail about your intended audience and who the target customers are.
For instance, to which genders would your item appeal? What about age groups, geographic regions, and behaviors?
All of those above points should be considered. Devote a pair of Google or PowerPoint slides or design a pitch deck template to showcase the same.
- Describe your launch schedule
Your product launch timeframe is an important component of the launch procedure, and we highly recommend embedding this in the presentation as well.
This will assist all interested parties in understanding when the release will occur, and what measures will be implemented before, during, and afterwards.
To put it in perspective, when you decide on a launch window, you can generate a roadmap outlining the activities that will be completed to guarantee a seamless and successful launch.
Establishing a strategy, creating email lists, producing referral programmes, defining objectives, revealing the launch date, and assessing performance are all important steps to take.
- Promote your launch via social media, email, or press
How you plan to advertise your new product is indeed an essential part of its launch.
It can be important in deciding the success element of your release, as the more customers who know about that now, the better.
What we suggest is providing an overall view of your complete product launch business plan as well as the methods you'll use to bring in new customers.
Consider the following factors:
- Content from social media platforms such as Facebook, Linkedin, and Instagram, among others.
- Email marketing campaigns for blog content â (Hereâs how to find the best email templates to launch your new product )
- Publications in the press
- Paid adverts, as well as other activities, can be used to advertise your product release.
As a final word, remember to keep your presentation interesting. Use different styles to present your creative ideas to your board of directors, prospective customers, and coworkers.Â
The days of displaying various features solely with circles and line segments are long gone. Make use of imaginative contours and organize them in an order you desire. Place relevant icons alongside the text to make your slides more interesting.
Overall, there are numerous presentation ideas available, but the eight steps we just discussed are critical to any successful product launch presentation.
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Presenting Process and Procedure Ideas on a PowerPoint Slide [concept visualization]
Last Updated on March 18, 2024 by Rosemary
Need an appealing symbol to illustrate a list of actions, process steps, or a set of activities? We suggest using visual metaphors to transfer your ideas to the slides effectively and keep the presentation consistent. Get inspired by our ideas on presenting the process concept.
Elevate your business performance presentations with our curated resources – visit our financial performance PPT reports webpage.
Four criteria for you to consider while choosing an icon – idea, visual contrast, space, and style.
- The first thing you look for is a metaphor that the icon should represent. In the case of process, what general concept fits your business context.
- The second thing to consider is the contrast and visual power you want to give to symbols. How much do you want to expose the symbol versus the text content? The bigger the icon, the more attention it will take from the reader. The same with icon color – a light grey icon will be less “screaming” than a dark black pictogram.
- The third criterion is the space you have on the slide. If your slide is already overcrowded with content, choose icons that are still recognizable even if they are tiny. For example, a flat icon below is like that.
- The fourth criterion is the style you want to express. Do you want to stay neutral, do you want to appear modern or express out-of-the-box thinking and a creative approach? Whatever you choose, try to stay consistent in your presentation. Don’t mix styles too much.
Use universal flat PowerPoint icons to show process concept
Below you can see several icon examples in a plain flat flat-filling style. Those symbols look good even if they have a small size. You can enrich your presentation with one of those symbols to make it more engaging:
- brain or head with gears can be used for showing mental and thinking processes – function or processes of the mind, or cognitive processes, such as attention, memory, language use, reasoning, and problem-solving
- pencil & gears are great symbols for illustrating design process, creation
- blocks with arrows as a general process icon, changing from one step to another
- conveyor belt as a metaphor of production process
These and many other symbols are part of the Simple Flat PowerPoint Icons Library .
Illustrating process and procedure ideas with scribble graphics
If you want to create more personalized slides and add a creative touch, use hand-drawn icons for presenting the process concept ideas. You can find the specific visuals below:
- gears to visualize processing machinery or process that is active/ is working
- legal process can represent any formal notice or writ by a court obtaining jurisdiction over a person or property
- blocks with arrows as symbols of general process idea
- document with points for list of actions to take, or process steps
You can find the above visuals in the Scribble PowerPoint Symbols Collection .
Present the process concept with elegant outline symbols
Such icons in elegant outline style are widely used in many modern presentation slides. You can enrich your presentation with one of those symbols to make it more attractive:
- chain icon can represent casual chain and ordered sequence of events in which any one event in the chain causes the next.
- paper with points to show list of actions to take, plan, process steps
- loop as a metaphor of reoccurring processes
- gears to show operation that is active/ is working
- cubes with arrows â general procedure icon, changing from one step to another
All icons mentioned above can be found in a collection of Outline Icons for PowerPoint , which we have designed over the last few years.
Whether you prefer sketched, or more formal style, or just looking for inspiration to search your ideal icon of a process, itâs worth using graphics to support your story and presentation.
We hope those ideas of illustrating the procedure or process concept will help you pass the message effectively and create a consistent professional-looking presentation.
If you need liked icons from above and want to get graphics from multiple icon sets, consider a subscription to InfoDiagram . A subscription will grant you access to any icon in our resource library.
Explore our YouTube channel for more creative inspiration:
More concept icons ideas
If you need to present abstract ideas or complicated concepts – be sure you are using visual metaphors. We put together a Concept Visualization Master List blog post so finding our concept visualization articles would be easier to find. See if we can help you make your next presentation more intuitive and memorable.
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Chief Diagram Designer, infoDiagram co-founder View all posts by Peter Z
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Simple Steps to Make a PowerPoint Presentation
Last Updated: April 28, 2024 Fact Checked
Creating a New PowerPoint
Creating the title slide, adding a new slide, adding content to slides, adding transitions, testing and saving your presentation.
This article was co-authored by wikiHow staff writer, Darlene Antonelli, MA . Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,325,961 times. Learn more...
Do you want to have your data in a slide show? If you have Microsoft 365, you can use PowerPoint! PowerPoint is a program that's part of the Microsoft Office suite (which you have to pay for) and is available for both Windows and Mac computers. This wikiHow teaches you how to create your own Microsoft PowerPoint presentation on a computer.
How to Make a PowerPoint Presentation
- Open the PowerPoint app, select a template and theme, then like âCreate.â
- Click the text box to add your title and subtitle to create your title slide.
- Click the âInsertâ tab, then âNew Slideâ to add another slide.
- Choose the type of slide you want to add, then add text and pictures.
- Rearrange slides by dragging them up or down in the preview box.
Things You Should Know
- Templates make it easy to create vibrant presentations no matter your skill level.
- When adding photos, you can adjust their sizes by clicking and dragging in or out from their corners.
- You can add animated transitions between slides or to individual elements like bullet points and blocks of text.
- If you don't have a Microsoft Office 365 subscription, you can use the website instead of the desktop app. Go to https://powerpoint.office.com/ to use the website version.
- You can also use the mobile app to make presentations, though it's easier to do this on a computer, which has a larger screen, a mouse, and a keyboard.
- If you don't want to use a template, just click the Blank option in the upper-left side of the page and skip to the next part.
- Skip this step if your selected template has no themes available.
- If you're creating a PowerPoint presentation for which an elaborate title slide has been requested, ignore this step.
- You can change the font and size of text used from the Home tab that's in the orange ribbon at the top of the window.
- You can also just leave this box blank if you like.
- You can also click and drag in or out one of a text box's corners to shrink or enlarge the text box.
- On a Mac, you'll click the Home tab instead. [1] X Research source
- Clicking the white slide-shaped box above this option will result in a new text slide being inserted.
- Title Slide
- Title and Content
- Section Header
- Two Content
- Content with Caption
- Picture with Caption
- Naturally, the title slide should be the first slide in your presentation, meaning that it should be the top slide in the left-hand column.
- Skip this step and the next two steps if your selected slide uses a template that doesn't have text boxes in it.
- Text boxes in PowerPoint will automatically format the bulk of your text for you (e.g., adding bullet points) based on the context of the content itself.
- You can add notes that the Presentation will not include (but you'll still be able to see them on your screen) by clicking Notes at the bottom of the slide.
- You can change the font of the selected text by clicking the current font's name and then clicking your preferred font.
- If you want to change the size of the text, click the numbered drop-down box and then click a larger or smaller number based on whether you want to enlarge or shrink the text.
- You can also change the color, bolding, italicization, underlining, and so on from here.
- Photos in particular can be enlarged or shrunk by clicking and dragging out or in one of their corners.
- Remember to keep slides uncluttered and relatively free of distractions. It's best to keep the amount of text per slide to around 33 words or less. [2] X Research source
- Slide content will animate in the order in which you assign transitions. For example, if you animate a photo on the slide and then animate the title, the photo will appear before the title.
- Make your slideshow progress automatically by setting the speed of every transition to align with your speech as well as setting each slide to Advance . [3] X Trustworthy Source Microsoft Support Technical support and product information from Microsoft. Go to source
- If you need to exit the presentation, press Esc .
- Windows - Click File , click Save , double-click This PC , select a save location, enter a name for your presentation, and click Save .
- Mac - Click File , click Save As... , enter the presentation's name in the "Save As" field, select a save location by clicking the "Where" box and clicking a folder, and click Save .
Community Q&A
- If you save your PowerPoint presentation in .pps format instead of the default .ppt format, double-clicking your PowerPoint presentation file will prompt the presentation to open directly into the slideshow view. Thanks Helpful 5 Not Helpful 0
- If you don't have Microsoft Office, you can still use Apple's Keynote program or Google Slides to create a PowerPoint presentation. Thanks Helpful 0 Not Helpful 0
- Your PowerPoint presentation (or some features in it) may not open in significantly older versions of PowerPoint. Thanks Helpful 1 Not Helpful 2
- Great PowerPoint presentations avoid placing too much text on one slide. Thanks Helpful 0 Not Helpful 0
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How-To Geek
6 ways to create more interactive powerpoint presentations.
Engage your audience with cool, actionable features.
Quick Links
- Add a QR code
- Embed Microsoft Forms (Education or Business Only)
- Embed a Live Web Page
- Add Links and Menus
- Add Clickable Images to Give More Info
- Add a Countdown Timer
We've all been to a presentation where the speaker bores you to death with a mundane PowerPoint presentation. Actually, the speaker could have kept you much more engaged by adding some interactive features to their slideshow. Let's look into some of these options.
1. Add a QR code
Adding a QR code can be particularly useful if you want to direct your audience to an online form, website, or video.
Some websites have in-built ways to create a QR code. For example, on Microsoft Forms , when you click "Collect Responses," you'll see the QR code option via the icon highlighted in the screenshot below. You can either right-click the QR code to copy and paste it into your presentation, or click "Download" to add it to your device gallery to insert the QR code as a picture.
In fact, you can easily add a QR code to take your viewer to any website. On Microsoft Edge, right-click anywhere on a web page where there isn't already a link, and left-click "Create QR Code For This Page."
You can also create QR codes in other browsers, such as Chrome.
You can then copy or download the QR code to use wherever you like in your presentation.
2. Embed Microsoft Forms (Education or Business Only)
If you plan to send your PPT presentation to others—for example, if you're a trainer sending step-by-step instruction presentation, a teacher sending an independent learning task to your students, or a campaigner for your local councilor sending a persuasive PPT to constituents—you might want to embed a quiz, questionnaire, pole, or feedback survey in your presentation.
In PowerPoint, open the "Insert" tab on the ribbon, and in the Forms group, click "Forms". If you cannot see this option, you can add new buttons to the ribbon .
As at April 2024, this feature is only available for those using their work or school account. We're using a Microsoft 365 Personal account in the screenshot below, which is why the Forms icon is grayed out.
Then, a sidebar will appear on the right-hand side of your screen, where you can either choose a form you have already created or opt to craft a new form.
Now, you can share your PPT presentation with others , who can click the fields and submit their responses when they view the presentation.
3. Embed a Live Web Page
You could always screenshot a web page and paste that into your PPT, but that's not a very interactive addition to your presentation. Instead, you can embed a live web page into your PPT so that people with access to your presentation can interact actively with its contents.
To do this, we will need to add an add-in to our PPT account .
Add-ins are not always reliable or secure. Before installing an add-in to your Microsoft account, check that the author is a reputable company, and type the add-in's name into a search engine to read reviews and other users' experiences.
To embed a web page, add the Web Viewer add-in ( this is an add-in created by Microsoft ).
Go to the relevant slide and open the Web Viewer add-in. Then, copy and paste the secure URL into the field box, and remove https:// from the start of the address. In our example, we will add a selector wheel to our slide. Click "Preview" to see a sample of the web page's appearance in your presentation.
This is how ours will look.
When you or someone with access to your presentation views the slideshow, this web page will be live and interactive.
4. Add Links and Menus
As well as moving from one slide to the next through a keyboard action or mouse click, you can create links within your presentation to direct the audience to specific locations.
To create a link, right-click the outline of the clickable object, and click "Link."
In the Insert Hyperlink dialog box, click "Place In This Document," choose the landing destination, and click "OK."
What's more, to make it clear that an object is clickable, you can use action buttons. Open the "Insert" tab on the ribbon, click "Shape," and then choose an appropriate action button. Usefully, PPT will automatically prompt you to add a link to these shapes.
You might also want a menu that displays on every slide. Once you have created the menu, add the links using the method outlined above. Then, select all the items, press Ctrl+C (copy), and then use Ctrl+V to paste them in your other slides.
5. Add Clickable Images to Give More Info
Through PowerPoint's animations, you can give your viewer the power to choose what they see and when they see it. This works nicely whether you're planning to send your presentation to others to run through independently or whether you're presenting in front of a group and want your audience to decide which action they want to take.
Start by creating the objects that will be clickable (trigger) and the items that will appear (pop-up).
Then, select all the pop-ups together. When you click "Animations" on the ribbon and choose an appropriate animation for the effect you want to achieve, this will be applied to all objects you have selected.
The next step is to rename the triggers in your presentation. To do this, open the "Home" tab, and in the Editing group, click "Select", and then "Selection Pane."
With the Selection Pane open, select each trigger on your slide individually, and rename them in the Selection Pane, so that they can be easily linked to in the next step.
Finally, go back to the first pop-up. Open the "Animations" tab, and in the Advanced Animation group, click the "Trigger" drop-down arrow. Then, you can set the item to appear when a trigger is clicked in your presentation.
If you want your item to disappear when the trigger is clicked again, select the pop-up, click "Add Animation" in the Advanced Animation group, choose an Exit animation, and follow the same step to link that animation to the trigger button.
6. Add a Countdown Timer
A great way to get your audience to engage with your PPT presentation is to keep them on edge by adding a countdown timer. Whether you're leading a presentation and want to let your audience stop to discuss a topic, or running an online quiz with time-limit questions, having a countdown timer means your audience will keep their eye on your slide throughout.
To do this, you need to animate text boxes or shapes containing your countdown numbers. Choose and format a shape and type the highest number that your countdown clock will need. In our case, we're creating a 10-second timer.
Now, with your shape selected, open the "Animations" tab on the ribbon and click the animation drop-down arrow. Then, in the Exit menu, click "Disappear."
Open the Animation Pane, and click the drop-down arrow next to the animation you've just added. From there, choose "Timing."
Make sure "On Click" is selected in the Start menu, and change the Delay option to "1 second," before clicking "OK."
Then, with this shape still selected, press Ctrl+C (copy), and then Ctrl+V (paste). In the second box, type 9 . With the Animation Pane still open and this second shape selected, click the drop-down arrow and choose "Timing" again. Change the Start option to "After Previous," and make sure the Delay option is 1 second. Then, click "OK."
We can now use this second shape as our template, as when we copy and paste it again, the animations will also duplicate. With this second shape selected, press Ctrl+C and Ctrl+V, type 8 into the box, and continue to do the same until you get to 0 .
Next, remove the animations from the "0" box, as you don't want this to disappear. To do this, click the shape, and in the Animation Pane drop-down, click "Remove."
You now need to layer them in order. Right-click the box containing number 1, and click "Bring To Front." You will now see that box on the top. Do the same with the other numbers in ascending order.
Finally, you need to align the objects together. Click anywhere on your slide and press Ctrl+A. Then, in the Home tab on the ribbon, click "Arrange." First click "Align Center," and then bring the menu up again, so that you can click "Align Middle."
Press Ctrl+A again to select your timer, and you can then move your timer or copy and paste it elsewhere.
Press F5 to see the presentation in action, and when you get to the slide containing the timer, click anywhere on the slide to see your countdown timer in action!
Now that your PPT presentation is more interactive, make sure you've avoided these eight common presentational mistakes before you present your slides.
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Make A Great Presentation Video With A Screen Recorder
Learn how to record your next presentation video with Wistia.
May 16, 2024
- Screencasting
Chris Lavigne
Austin Canary
Looking to make a professional, engaging presentation video that leaves a lasting impression on your audience? Well, youâre in luck because all you need is a computer and a screen recorder!
Whether youâre making a video presentation for your team, a step by step for your clients, or an explainer video for your online audience, a bit of prep goes a long way. Weâve got you covered with the tips you need to prepare, record, edit, and share your presentation.
Letâs get started!
How to make a great video presentation:
Prepare for the screen recording, start recording your presentation video, edit your video recording.
- Share your video presentation
First, letâs get your webcam setup (a.k.a. your lighting, camera, audio, and computer screen) in order! Just follow these tips:
Face your light source
A window provides excellent natural light during the day. Just make sure theyâre in front of you, not behind you! If the lighting feels too harsh, soften it with curtains, blinds, or even a bedsheet to ease those intense shadows.
Speaking of intense shadows, avoid overhead lighting if youâre using artificial lighting. Use a lamp or two, and be sure to keep them at least an armâs length away. You can even go a step further and buy a cheap smart LED bulb with adjustable color temperature and brightness for the perfect balance.
In either case, itâs probably best to go ahead and turn off that ceiling fanâââunless youâre aiming for that âhelicopter reporterâ vibe in your presentation.
Set your webcam at eye level
Whether youâre sitting or standing tall at your desk, you need to keep your webcam at eye level to get the best shot of your face.
If youâre using your laptopâs built-in webcam, you can prop it up with a stand or that stack of books youâve been meaning to read someday.
For a higher-quality recording, consider using an external webcam or even just your phone! We crowned the iPhone as the best webcam on the market for videos like this. Just be sure to have a way to mount it at eye level so no oneâs looking down at you or staring up your nose.
Use a reliable audio source
Great audio is crucial for a presentation videoâââeverything you say should be clear and understandable. More often than not, you can get away with using your built-in microphone on your laptop or plug-in headphones.
We donât recommend using Bluetooth wireless headphones (looking at you, AirPods) since the quality can be severely affected when youâre recording and monitoring audio at the same time.
The best bet (and investment) is to grab yourself a USB microphone like the Elgato Wave 3.
Clean up your digital space
Look, weâre marketersâââwe get it! Having at least a dozen tabs open at once and a desktop full of screenshots is part of the game. But for our audienceâs sake, letâs tidy up that screen before you hit record.
Close any tab youâre not going to use for the presentation. Hide those bookmarks, plugins, and any AI tools you may be using for video production , too.
Okay, everything looks good, so letâs make this thing! To get started, youâll need a webcam and screen recorder .
You donât need to look far because Wistia has a pretty great oneâââfor free. It has everything you need to confidently and quickly deliver your presentation from start to finish. Using it is as easy as one, two, three:
1. Open your screen recorder
In Wistia, select Record Now from your home screen.
Set your audio and video recording sources, and then do a quick camera and mic test .
When recording your screen, share only the tab or window youâre working in unless you need to show the audience your entire screen. This is a great way to keep things clean when recording slide shows.
2. Use the built-in teleprompter
Donât worry about memorizing lines! Add your script or even just a basic outline with talking points to the teleprompter, and itâll help you stay on track while recording.
Not quite sure what to say? No sweat. You can generate a script with ChatGPT or have our AI write a script in your brand voice.
3. Nail your presentation
Youâve got this! Give yourself a moment to run through your presentation and make sure your slides are working perfectly.
Remember to be clear, concise, and engaging when delivering your key points. Itâs not always easy to stay upbeat when speaking to a webcam, but try to smile and keep your tone friendly and conversational.
Letâs do this! Hit that record button!
When youâre done, stop recording! Now, letâs polish this up.
Ready to send your recording to a freelance editor? Hold that thought! Wistiaâs got a built-in online video editor you can use to polish up your recording. Letâs take a look at several things you can do with it:
Edit your video clips
In the editor, you can see all the recorded clips you made, all neat and tidy and ready to edit.
You can trim, split, or delete those clips. And you can edit your video just like you would a text document. Thatâs rightâââtext-based editing! Highlight what you want to cut and hit Delete to say bye bye to those bumbling line readings.
Change up the visual layout
Choose between showing just your webcam, slides, and both at the same time.
Switching between all three layouts is great for viewer engagement. Start off with yourself for a quick intro to the video, switch to a split-screen to start the presentation, and go full screen on a slide when you want to emphasize the content. Switch back to just you when you want to provide insight or commentary.
Add in other media elements
Wistiaâs video editor makes it easy to stitch in other videos you have, like an animated logo intro that will give the video that professional touch.
And Wistia has some great background music to choose from! Once you find the perfect song, weâll automatically adjust it to the length of your video. Donât want the song to play the whole time? Just set it to be an intro and outro songâââtalk about a nice way to bookend your presentation video.
Share your presentation video
Once your videoâs done and ready, you can customize it, share it, and watch those sweet video analytics roll in.
Customize the thumbnail
Nothing says âclick me!â like a good video thumbnail. Upload a custom image or select a great still from your recording.
Add a timeline action
Speaking of clicks, you might want your audience to take action after seeing your video presentation. Adding annotations, a call to action ( video CTA ), or an email capture form to your video can increase your engagement and conversion rates. Show âem where to go next!
Share it with your audience
Embed the video on your web page, send a link in an email, or publish it to social media. Wistia offers lots of sharing options!
Record video presentations like a pro
After your first recording, it only gets easier. Pair your confidence with Wistiaâs video creation tools, and youâre set for success. Whether youâre making a presentation video, a promotional video, or an in-depth product demonstration, our tips will help you put your best video forward.
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Step 8: Determine Follow-Up Questions and Provide Answers. At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product. Typically prospective customers ask questions to know if the product is a right fit for their organization.
A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more. 2. Keep everything on brand. A professional slide deck is one that stays on brand from start to finish.
Product Presentation. For example, at AhaSlides, we have product presentations among our big team quite often. Let's imagine we're having another one real soon and we need to set a SMART goal. Here's Chloe, our Business Analyst đ©âđ» She wants to announce a recently developed feature to her colleagues.
2. Start with a bang. You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience's attention.
Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.
In a product presentation slide deck, use an infographic slide to list the pain points visually using icons or visual metaphors. Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences. As an ...
Use engaging visuals. Visuals are a vital component of any product launch presentation. Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience's interest. Ensure your visuals are relevant to your content and support your key messages.
How to Create an Effective Product Presentation. Let us understand a few ways how you can create effective and memorable product presentations. Here are four tips with examples that will help you. 1. Get to Know Your Audience and Identify Your Goal. The first step to creating a stunning product presentation is to know your audience well.
Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments. To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective.
But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience. For that you need visuals that show what words can't tell - show your product in action, how it works, or how it changes lives. 4. No clear call-to-action.
1. Choose the Right Topic. One of the first presentation steps is picking the right presentation topic. One of the most important presentation preparation tips is to pick the right topic for your presentation. You've got a few choices that'll give you a head start on wowing your audience.
5) Unveil the solution. When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits. This is where your product moves from being a concept to a tangible solution in the minds of your audience.
Start with a presentation template. Use the 20/30 rule when designing presentations. Prioritize visual appeal in design. The importance of organization. Form a brand identity. The power of color in brand identity. Emphasize data with charts, graphics and infographics. Utilize icons to add dynamics to your presentation.
How to create a product presentation. Here are some steps you can use to create your own product presentation: 1. Plan your introduction. Determine how you want to introduce yourself. An introduction in a product presentation can be brief, as the presentation typically focuses more on the product being described.
Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...
A good story will capture attention, provoke emotion, and connect the presenter and the audience. Step 8: Make your presentation interactive and immersive Virtual reality technology is one way to make product presentations more interactive and immersive. This can provide a realistic, three-dimensional environment for viewers to explore.
The secret structure of great talks. From the "I have a dream" speech to Steve Jobs' iPhone launch, many great talks have a common structure that helps their message resonate with listeners. In this talk, presentation expert Nancy Duarte shares practical lessons on how to make a powerful call-to-action. 18:00.
Establishing a strategy, creating email lists, producing referral programmes, defining objectives, revealing the launch date, and assessing performance are all important steps to take. Source. How you plan to advertise your new product is indeed an essential part of its launch.
Now, right-click an image and choose Format Pictures. You'll see a new menu open. on the Fill settings, choose Picture or texture fill, then browse to your replacement profile image. Use File > Picture or texture fill with your image to update the slide with profile photos.
To do that, simply go up to the Home tab and click on New Slide. This inserts a new slide in your presentation right after the one you were on. You can alternatively hit Ctrl+M on your keyboard to insert a new blank slide in PowerPoint. To learn more about this shortcut, see my guide on using Ctrl+M in PowerPoint.
You can enrich your presentation with one of those symbols to make it more attractive: chain icon can represent casual chain and ordered sequence of events in which any one event in the chain causes the next. paper with points to show list of actions to take, plan, process steps; loop as a metaphor of reoccurring processes
Write down a list of goals for your video presentation and make sure they are on-hand during every step of the process. Use these goal-setting worksheets and templates to get started. Every person involved in the creation of the video needs to know about the purpose, goal and plan at all times â from stakeholders and designers to content ...
Open the PowerPoint app, select a template and theme, then like "Create.". Click the text box to add your title and subtitle to create your title slide. Click the "Insert" tab, then "New Slide" to add another slide. Choose the type of slide you want to add, then add text and pictures. Rearrange slides by dragging them up or down in ...
Step 3: Add Custom Animations to Your Animated PowerPoint. Your animated PowerPoint templates and all Visme presentation templates have plenty of different styles of animation possibilities. With Visme, add all these types of animations to any element in a slide. Enter Animations. Fade in.
Click anywhere on your slide and press Ctrl+A. Then, in the Home tab on the ribbon, click "Arrange." First click "Align Center," and then bring the menu up again, so that you can click "Align Middle." Press Ctrl+A again to select your timer, and you can then move your timer or copy and paste it elsewhere.
It has everything you need to confidently and quickly deliver your presentation from start to finish. Using it is as easy as one, two, three: 1. Open your screen recorder. In Wistia, select Record Now from your home screen. Set your audio and video recording sources, and then do a quick camera and mic test.
Beautiful.ai is a presentation software that helps you create great-looking slides with the help of Artificial Intelligence. This means that your presentation will look professional every single time, regardless of who designs it. Price Tag. Beautiful.ai currently offers a Pro plan at $12/month and a Team plan at $40/month, both billed annually.
This report format follows a formal writing style and dives into a topic related to the student's academic studies. Create your own Presentation Report with this easy-to-edit template! Edit and Download. For more report examples you can learn from, check out our guide on Report Examples With Sample Templates.