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How to give the best social media presentation in 2024.

Raluca Cirjan

Sep 5, 2024

No credit card required!

Creating an engaging presentation for social media is essential when you want to show your team the ROI of your latest social campaign or impress a client you’re trying to land. With an engaging presentation you’ll captivate your audience and effectively convey your message.

This article will help you learn how to showcase your work and deliver the key message while keeping your audience hooked. Pair this new knowledge with our free social media presentation template , and you’re ready to conquer the world.

What is a social media presentation?

How to create a social media presentation.

• How to present your social media work
• Social media marketing presentations to inspire you

A social media presentation is a visual document that shows how social media can be used to achieve specific goals or objectives . It can be used to pitch an idea to a potential client, to show how social media can be used in a marketing campaign, or simply to educate others about the benefits of using social media .

When creating a social media presentation , consider the following:

• Who is your audience? Pick examples that will address your listeners’ specific pain points and make them nod in agreement.
• What are you trying to achieve? Have a clear goal in mind: are you pitching to land a new client or showcasing your quarterly results and ROI to non-social-media-savvy execs?
• What story do you want to tell?  Use your storytelling skills by including the problem, the actions to solve it, the resolution, and the results; always end with a call to action.
• What is the hook? Hooking your audience early ensures you have their attention throughout. A good hook and withholding just enough information draws people in and intrigues them immediately. T hink shocking statistics, rhetorical questions, growth stats, engagement metrics or mind-blowing KPIs. 

Where do you even start creating your presentation? Different environments and audiences require a different presentation and tone of voice. Your social media marketing presentation should point out the advantages of personalized social media content and drive your main message home.

Properly showcasing your work can help you make a good first impression on potential clients and build a stronger relationship with existing ones. With this in mind, let’s tackle the topic of presenting your social media work to clients. The smart way: with the right social media marketing presentation. Ready, get set, read!

Using eye-popping videos, pixel-perfect images, and engaging storytelling, social media platforms help brands increase awareness, connect with their potential customers, and boost sales.

Step 1: Gather data & insights for your presentation about social media

Don’t skip your research and project discovery phase . Prepare an audit of the client’s existing social media presence, do a competitive analysis, understand the brand’s audience, and come up with content that is tailored to their needs. You can’t skip these steps if you’re looking to build a long-term professional relationship with your client and get the desired results.

• Identify your audience
• Pinpoint the tone of voice
• Introduce solutions to common pain points

After doing your research, think about the extra things that can help you make a great first impression. It’s not enough to know the client’s past social media activity.

Look into the company’s values and overall website performance . Show them you’re really interested in their business by making content suggestions that support and emphasize their core values. It might help if you have similar clients in your social media portfolio to prove your experience in that industry, but it’s not mandatory. 

A social media portfolio is a set of pieces of creative work that you can use to demonstrate your social media skills. Building an engaging and creative portfolio is essential for showcasing your expertise as a social media expert. It can be anything from past posts to analytic reports . 

Don’t be afraid to address both the brand’s strengths and weaknesses. If you are going to work with this client, their problems become your problems as well. Collaboration is one of the most common challenges in any business. The marketing department makes no exception.

Step 2: Decide where to host the social media presentation

So you found out what your client needs in terms of social media presence, you understand the target audience, and you’ve come up with some brilliant content ideas. Hooray!

Now it’s time to start thinking about the way you are going to showcase those social media slides to your client.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. Are you maybe trying to save a ton of time and going with a premade template from Pitch’s proposal template collection or that lucky template you’ve used a few times before (and gotten amazing results with).

All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. Then, a couple more.

Let’s analyze 4 environments you could use to present your work and explore what each of them allows you to do:

1. Planable — social media collaboration tool with great UI/UX

A dedicated social media management  tool is the right choice. Yes, it’s obvious we think that. It’s also true. 

Planable offers one place to create, collaborate, showcase, and approve social media content. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts — I’m outta breath with so many platforms we support — exactly as they appear when published.

We really offer one of the best marketing presentation formats you can think of. 

With Planable, you can visualize content by week or month and see everything at a glance across all your pages. You can strategically plan and schedule your content by dragging and dropping posts in your predefined time slots. One calendar, one integrated social media marketing strategy presentation across multiple channels.

With Planable, teams can plan and create content for pretty much all the major channels out there. We’re talking about:

• Scheduling recurring Facebook posts .
• Planning and layout out beautiful Instagram grids .
• Scheduling TikTok videos .
• Writing and scheduling thought-provoking LinkedIn content .
• Spreading the word about your chic local brewery with Google My Business .
• Writing tags and descriptions for multiple YouTube videos at once instead of doing it individually.
• Crafting the perfect, character-number-appropriate Twitter post .

Showcase all that hard work described above to clients in all its beauty without relying on spreadsheets and clunky mockups.

Make social media presentations with Planable’s mockup pages

Have you ever taken a look at your work and went “boy, I’m sure looking forward to setting up a test page to show all this stuff to my client!”? No? Thought so.

The format you present your work is just as important as the work itself. And let’s be real, test pages and screenshot-laden PowerPoint presentations are messy.

Enter mock-up pages. In Planable, you can create a custom page for any of the 7 supported platforms quickly and hassle-free. You don’t even have to connect the actual page. If you don’t have permission and don’t want to ask the client just yet, you can still show them your work in context.

Here’s how you do it:

• Go to “Add pages” in your workspace
• Select the relevant platform
• Click on “Create a mockup page”

While we’re at it, here are some of the details you can tweak to make your mockup pages as enticing and personalized to your client’s wishes as humanly possible:

• Profile image
• Cover photo
• Page description

Your mock-up page is ready for feedback and collaboration!

If you want to elevate your mockup page to the status of “totally publishable content”, simply connect it to a real account. You can find this option in your page’s settings:

2. Powerpoint or Keynote — best for primary social media presentation templates

Social media PPT presentations or Keynote slides can be distributed easily to the team and clients. You can use text, photos, illustrations , drawings, tables, graphs, and movies to effectively walk your audience through the presentation. So far, so good. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.)

Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. Take the carousel, for example. Showing the rest of the cards would imply extra mockups or a separate email with links to Google Drive, where you would have a folder with all the images.

3. Google slides — popular for standard templates designed for social media presentations

This is a useful tool for collaborative presentations. You can work on slides together with your team without any special software, and you can see what other people are doing at all times. Plus, every change made will be saved automatically, so there’s no need to worry about losing anything important. 

Google Slides’ predecessor, PowerPoint, has always been a complicated tool that makes it hard to create simple presentations. Not everyone understands Powerpoint’s options and what they mean at first glance, which leads many beginners into confusion when starting out. By comparison, Google Slides is much more intuitive and user-friendly. 

Since Google Slides is a web-based tool, you don’t need to download any software, and you can start creating your slides from the get-go. You can easily embed videos (and other media you can think of), which makes it super convenient for social media managers looking to showcase their work or mockup accounts. 

As with any new software, there is a learning curve when you first start using Google Slides. Among the biggest drawbacks of this tool for presenting your social media work is the limited collection of themes and limited file types for exporting.

4. Social media test pages — best for creating a presentation on social media pages

Social media test pages are the closest you are going to get to the actual outcome of your work. These previews allow everyone to see what the posts are going to look like on the official pages. You can also invite your team and clients to post and leave feedback in the comment section of each post.

Even though it is time-consuming, a lot of agencies and social media managers still use this method to showcase their work. This proves that seeing social media posts as though they’re live before approving them is something that clients want and need.

But you’re the marketer here. You need to think about both the upsides and the downsides. Before embracing this solution, bear in mind that you would have to create one test page for every social media platform that the client is using. What happens when the person who is responsible for approving the content does not own a social media account on a particular platform? Another thing to take into consideration is the privacy issue. Your client trusts that no other people get to see that jolly Christmas campaign before it’s (at least) December.

Fortunately, you don’t need to look for solutions to these kinds of problems. It’s 2020. There are tools out there that solve both the challenge of presenting your work and receiving feedback. It’s not a secret. In fact, thousands of marketers have already chosen this type of solution. Fast collaboration. Easy planning. And support that will never, ever leave you hangin’.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes.

How to choose the right environment for your social media presentation:

• It has to allow the marketing team and client to see pixel-perfect content previews of the social media posts;
• Any format, whether it’s text, video, gif, link, photo, album, or carousel, should be easy to show; 
• Your social media work should be rich in emojis, active hashtags, page tags, or gifs. Your client needs to be able to see them as they will appear live;
• It has to allow your posts to be adapted to the intended channel accordingly, whether there are image formats or character limits;
• Ideally, your client should be able to visualize content by week or month and see everything at a glance across all the pages;
• It needs to make collaboration easy for your team and clients. Changes to the original work are inevitable, so make sure to plan ahead. For instance, your solution should make it possible to give feedback right next to the posts, to add attachments to comments, resolve comments once feedback is implemented, and collaborate in real-time;
• Whatever solution you choose, make sure it improves your team’s efficiency. No extra clicks, no need for extra communication channels to give and receive feedback.
• Everything should be automated; Push notifications should be an exception. This is why Planable has the option to directly publish your posts ( Instagram included ) without manual work.

Step 3: Create your social media presentation outline

A presentation outline is a very important part of writing. It’s basically the skeleton of your essay, and if you’re going to have a good structure, then you need one. During the writing process, it’s key to make sure that your ideas are well organized. By writing an outline of what you’re planning on saying in a social media presentation beforehand, you can be sure that all of your points have a good transition and that you cover everything you set out to go over.

Step 4: Structure & organize the social media marketing presentation

Roll up your sleeves and get ready to shape your random ideas into a concrete social media presentation. Now that you have an idea of what the message should be, the design and organizing step implies molding your ideas into a digestible and appealing form for your audience. You want them to lap up your content, so don’t skimp out on the creativity.

The first step is to make a list of all the information that you want to include in your presentation. From there, decide on an organizational structure for this information.

Here’s an idea of how you can structure your presentation in three broad sections:

• Introduce yourself & your team
• Show your work
• Present the social media management pricing range
• Include a CTA

How to nail a social media marketing presentation

We all know there are many things to do before delivering a presentation. You must be confident, practice in front of the mirror, organize your slides and devices , and take care of any last-minute changes. 

Before the social media presentation

Preparation goes beyond last-minute adjustments. Here are a couple of valuable assets that will help you with presentations in general.

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

The secret to making your message ‘stick’ is all in the details. Once you know what makes people remember things, it’s easy to formulate a coherent and compelling argument for them!

Chip & Dan Heath’s book does exactly that (and more). It helps you understand how to make your audience remember the core message of your presentation. How to formulate your vision so that it ‘sticks’ in their minds with a simple formula:  Simple, Unexpected, Credible, Concrete, Emotional, Story (yep, it spells success).

“How to sound smart in your Tedx talk” by Will Stephen

Stephen’s viral and hilarious Tedx talk shows the power of confidence, inflection, and empathy. It’s the perfect example of presentation skills at work. Here’s the gist of the presentation:

• gesticulate and use inflection to appear confident
• ask the audience questions
• tell an anecdote to connect with your audience
• use images and other media
• dress accordingly
• build intensity, then change the tone near the end
• connect the end of the speech to the beginning

After social media marketing presentation

Your offline deck is just as important as your live presentation. It’s always great to follow up after your live presentation. Remind them what it was about, include some highlights, and thank them for their time. This will not only help you stay in contact, but it can seriously increase your chances of hearing back from customers or potential clients. 

Done with your presentation? Engaging online or following up has several benefits. 

If you’ve given a social media presentation, follow up by sending thank-you notes or surveys. This will make sure your message stays fresh in people’s minds. Your focus should still be on offering value, not taking up someone’s time.

Social media presentation examples to get inspiration

Need some inspo? Here are six hand-picked examples to get those creative juices flowin’!

1. Introduction to Social Media Strategy Presentation

Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. That’s what this presentation will cover: the main aspects of creating a social media strategy for your brand . As a true geek, my favorite slide of this presentation is the one that defines SMART Goals and gives a specific example. 

2. 10+ Social Media Tips – Social Media Starts with a Content Strategy

If your social media strategy is fired-up and ready to meet the social networks, check out these slides with straight-up tried social media content tips & tricks. Skipping the fluffy theories, Joe Pulizzi takes us through the steps of creating a content plan that makes sense by giving explicit examples. 

3. How to: Optimise Facebook & Youtube for your Business

Check out this presentation that takes you step by step through the use of Facebook pages and YouTube features. If you’re new to Facebook and YouTube as a business, Megalyn will help you build brand awareness using social media. 

4. TikTok Hashtag challenge – for content ideas proposals

Planning on using a specific social media channel in your strategy? Here’s how to present it to the client. Pick a specific direction for your social media content and describe it: present the general concept and its potential, and showcase the most popular campaigns and their results (if possible). Take this TikTok Hashtag challenge as an example: 

5. Launching something new? Here’s a Website Launch Plan Presentation

Here’s an alternative way to present a website without building it from scratch. Tip: always include a meeting agenda and a summary of your project in the presentation. This would prepare the audience for what the presentation will cover and will emphasize that you’re an organized person/team. 

6. Weekly Progress Meetings Presentations

Once you’ve set up a social media workflow with your team and clients, it’s time to set up a weekly progress meeting. These meetings will help everyone exchange insights, get clarity and solve or anticipate possible issues. It’s also a good time to point out the main goals you’re seeking to achieve by implementing a social media strategy. Here’s an example of what your presentation could look like.

Raluca Cîrjan, Digital Marketing Specialist @Planable.io. Advertising and social media enthusiast, fast learner & ailurophile. I believe that one joke a day keeps the doctor away. Feel free to share a funny story with me.

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FAQs About Social Media Presentation Templates

What are social media presentation templates.

Social Media Presentation Templates are pre-formatted designs that can be used for creating professional and visually appealing presentations related to social media. These templates can be used across various presentation software like PowerPoint, Google Slides, and Keynote. They typically feature elements such as infographics, charts, and diagrams related to the social media realm.

These templates are used to present data and analytics, marketing strategies, campaign overviews, and other related topics in an easy-to-understand and engaging manner. They are ideal for social media managers, digital marketers, business owners, or anyone who needs to showcase information about social media in a professional context.

Why should I use Social Media Presentation Templates?

Using Social Media Presentation Templates comes with several benefits. First, these templates can save you a lot of time and effort. Instead of starting from scratch, you only need to input your data and adjust the design according to your branding or preferences. They provide pre-made layouts, so you no longer have to worry about designing your slides.

Second, templates ensure consistency in your presentation. All slides follow the same design, which contributes to a seamless and professional look. Lastly, these templates help in delivering your message effectively with the help of relevant visuals, making your presentation more engaging.

Why do I need a Social Media Presentation Template when I can use traditional ones?

Social Media Presentation Templates are designed specifically for presenting social media-related content. These templates usually include graphics, icons, and layouts that are tailored to present social media data and strategies. Traditional templates may not have these specialized components.

In addition, using targeted templates for your presentation can make it more focused and relevant to your audience. It also helps in keeping your audience engaged as the visuals are more relatable and easy to understand.

How customizable are Social Media Presentation Templates?

Social Media Presentation Templates are usually fully customizable. You can insert your text, photos, logos, or any other necessary graphics. You can also adjust design elements like color scheme, fonts, and backgrounds to align with your company branding or specific preferences.

Moreover, the included charts, graphs, and infographics are often data-driven, which means you just need to replace the presented dummy data with your own. This feature can make a significant impact in terms of achieving a personalized and professional presentation.

Where can I find quality Social Media Presentation Templates?

Quality Social Media Presentation Templates can be found on various online platforms. These platforms include template marketplaces and specific tools for presentations like SlidesCarnival, SlideModel, Envato Elements, or TemplateMonster. These platforms offer a wide range of templates to satisfactorily cater to your needs.

When choosing a template, be sure to evaluate its design, customization features, and relevance to your content. A preview function is usually available to help you choose the most suitable template. It's also worthwhile to check reviews or ratings if available to ensure it's a reliable choice.

Social Media Presentation Templates for your Marketing Strategy

For good or for bad, Social Media has changed our lives. Facebook, Instagram, Twitter… These are all words that are part of our daily life now. Millions of people spend hours a day checking their social media platforms. And this phenomenon is an excellent opportunity for business. Digital Marketing has evolved a lot in the last few years. Social media, however, it’s a whole world on its own, and it’s worth its own marketing strategy. Here you’ll find the best free Social Media presentation templates.

Social Media Analysis PowerPoint Template

An excellent way to engage your clients is through social media. Platforms such as Facebook or Instagram have become true gold mines for digital marketing. But it only works if you do it correctly. It’s not enough to post something every once in a while. If you want it to work, you need to make a Digital Marketing strategy. This means planning what and how you’re going to do, assigning responsibilities, setting a budget… Bring your team or your boss on board of your strategy proposition with this amazing Social Media Presentation Template.

This template’s colorful palette will help you get your audience’s attention. While most of the other templates in this article follow a more playful design, this one is a little bit more serious. However, its bright colors and unique layout will avoid your presentation turning dull and boring. It also has several charts and diagrams that will help you showcase your data in visual and more engaging ways. It has bar charts, line charts, circle charts, and even a map.

Another great element you’ll find for your social media presentation is a competitor analysis slide. It’s always wise to know what your closest competitors are doing. This way, you can plan better strategies to take advantage of their weaknesses. This also applies to social media. So take some time to see by yourself what your competitors are doing and what you can do better.

Playful Social Media Template

Social Media marketing strategies are unique because social media are usually used for a closer and more personal interaction. It completely depends on your market, but most of the time, social media is the ideal way to connect with your potential buyers in a more relaxed, casual and friendly way. If you don’t believe it, check out this QSR Magazine’s article on how Wendy’s uses social media !

This Social Media Presentation template and its playful design will help you convey friendliness from the very start. This template is ideal to showcase your strategy, do your monthly reports, and share your findings and growth of your business in social media. All in an engaging and fun way.

It has slides in different colors for each platform. It also includes a team slide and a chart and graph slide so you can show quantitative data you’ve found in your campaigns. This Social Media Presentation also includes a slide to show what’s the different approach you’ll take for each platform. In short, it’s the ideal template for a digital marketing report.

Playful Facebook Report Template

Ever since it first appeared, Facebook has always been one of the big players when talking about social media platforms. The rise of influencers has made it an even more important tool when considering digital marketing. The platforms you use depend a lot on your product, your market segmentation and your marketing strategy. But if you have chosen Facebook as a platform for your digital campaign, then this Social Media Presentation template is for you!

This template has a playful style that will give your presentation a fresh and entertaining look. It follows a color scheme designed to resemble Facebook’s colors, so your audience can connect immediately with it. And all along the presentation you’ll find icons designed with the Facebook “reactions” on mind. It includes an agenda, and charts and graphs in case you need to add some numbers to your presentation. And, an awesome Facebook themed SWOT analysis slide for your strengths, weaknesses, opportunities, and threats.

Twitter Campaign Slide Deck Template

Planning on starting a campaign on Twitter? Then this social media presentation template is what you need. Twitter is a microblogging service that, ever since it first started in 2006, has only been gaining more and more users. One of its main characteristics is that you can only use 280 characters per post. This may seem like a hindrance, but it’s actually a great opportunity. Twitter demands that you think about everything in terms of conciseness and impact. If you’re up for the challenge that Twitter represents, then you’ll certainly have to think about your strategy very carefully. You can not treat this platform as any of the others, nor you can do exactly the same campaign. Twitter needs its own marketing strategy! And if that is what you’ve decided, then this PowerPoint template will help you showcase it perfectly.

The whole presentation is designed to look just Twitter’s layout, which makes for a really unique and fun PowerPoint. It has several text slides for all the information you could need to add. All these have customized illustrations, so despite them having a considerable amount of text, they’re still engaging and eye-catching. It also includes a bar chart slide and a team slide, among many more.

Other Social Media Presentation Resources

The templates here are not meant to be complete presentations. But rather, great slides that can improve any social media presentation you’re planning to do. You can download them for free and see which one would be a good addition to your presentation. Each of these has some really awesome slides that will help you get your PowerPoint to the next level.

Digital Marketing Presentation Template

Marketing strategy is usually a process. You need to think about your strategy in several steps since it’s not going to happen overnight. This template has 3 slides that are perfect for showcasing your marketing process. It’s bright colors and creative design will help you convey clearly all your ideas.

Digital Marketing Presentation Templates

Who said PowerPoint presentations have to be boring? Even if the “death by PowerPoint” phenomenon it’s pretty common nowadays, it’s up to you to make an eye-catching, engaging, presentation. The bright colors in this Digital Marketing PowerPoint slides will help you a long way with that.

This deck includes 3 Social Media slides that will fit perfectly any presentation. They’re great because they allow you to showcase the platforms you’re planning to use separately. And it also includes a marketing SEO strategy slide for your social media strategy presentation.

Social Media Icons Template

In this PowerPoint template pack, you’ll find some truly amazing icons for your next social media presentation. With these, you’ll be able to turn even the plainest presentation into a unique one. You can use them as bullet points, or to highlight important information. They’re also easily editable, so you can rest assured they’ll fit what you have in mind.

You’ll find icons for social media platforms, blogging, and other common aspects of the social media world. And, as always, you’ll find these in different styles. You can use the playful style ones to make a more light-hearted presentation. Or you can use the more corporate ones for a more serious one. In any case, you’ll find something that will fit your needs and help you customize your presentation.

These Social Media presentation templates are only the tip of the iceberg of everything you will find in the Templates by 24Slides platform. There you’ll find many more presentations concerning marketing and digital marketing, in case you want something more general. And obviously, you will find hundreds of templates concerning every possible aspect of your business and business strategy.

If none of these strike your fancy, you can always talk to our designers here at 24Slides . They’ll be happy to help you design a completely customized presentation that really represents your brand and amazes your audience!

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How to give better social media presentations (free templates included)

Written by by Ronnie Gomez

Published on  December 11, 2023

Reading time  6 minutes

Public speaking skills are a career accelerator, especially in social media marketing . According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.

If that makes your palms sweaty, don’t panic. Skills can be learned. It just takes time and practice.

If you’re ready to start giving more compelling social media presentations, you’re in the right spot. In this article, you’ll find a list of the essential elements of a social media marketing presentation, expert advice on speech delivery and templates to speed up your deck creation process.

What is a social media presentation?

A social media presentation is a speech, lecture or pitch in which elements of a social media strategy are shared and explained to an audience—senior leaders, internal stakeholders, clients, etc.

Like a snowflake, no two presentations are the same. Every social media marketing presentation is tailored to the needs of a specific situation or goal. Broadly, these presentations can be categorized into the following:

• Pitch presentations : Here, the speaker aims to persuade the audience on a strategic initiative. This could involve pitching services to a potential client in an agency setting, or in-house teams pitching a new tool or process.
• Update presentations : These presentations keep stakeholders informed about the progress of a strategy—wins, opportunities, lessons learned, etc.
• Knowledge-sharing presentations: The speaker aims to educate stakeholders on insights gained through social media data collection .

Each of these presentations has the power to give your social media efforts new meaning. They clarify the return on investment (ROI) of your social media strategy by creating more tangible connections between your work and its results.

The 4 elements of a persuasive social media presentation

It can be difficult to tell when a presentation is ready to share. After spending hours developing a talk track and creating a deck, the lines between critical information and fluff can blur. The following list will help you plan and audit presentations to ensure they’re well-received every time.

1. A cohesive narrative

Why are you delivering your social media presentation?

Behind every exceptional presentation lies a central thesis—a significant idea or perspective that you intend to convey to your audience. Even routine performance updates should have a driving purpose.

Starting from this point will align all of the information you incorporate—from your opening hook to your concluding thoughts—to create a cohesive, compelling story.

2. Succinct slides

Each slide you present should be simple, focused and void of unnecessary distractions. According to Paul Jurczynski, a TED Talk coach and cofounder of Improve Presentation, “The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide.”

3. Compelling data visualizations

Social media marketing presentations often come down to proving ROI for stakeholders. Data visualization like graphs and charts are a compelling way to make your case.

In data journalist David McCandless’s TED talk , he explains that the beauty of data visualization is “that we can see the patterns and connections that matter and design that information so it makes more sense, it tells a story or allows us to focus only on the information that’s important.”

Don’t get bogged down in mapping out every single data point you uncover during your research. The best graphs are simple graphs with takeaways that are quick to spot.

4. Room for conversation

Engaging your audience goes beyond simply presenting great content. It’s about fostering a connection with them. It’s not enough to ask “any questions?” at the end of your presentation. You need to create space for everyone to absorb and interact with their newfound knowledge.

Create space throughout your presentation to seek feedback on crucial concepts or areas of concern. Tailored questions create engaged audiences.

Expert advice for delivering your next social media presentation

If you’re looking for presentation advice, who better to turn to than a salesperson? That’s why we went to John Barrows, CEO of JB Sales for his guidance on presenting. Barrows provides professional sales training to companies like Salesforce, LinkedIn and Amazon, plus he has over 25 years worth of presentation experience.

We asked him for his expert advice on giving exceptional presentations. Here’s what he had to say.

Know the ins and outs of your business priorities

A great presentation is all about delivering value. You need to draw distinct lines between the content and its business value . Otherwise, you risk losing your audience’s attention right from the start.

“We have seconds to get people’s attention these days,” says Barrows. “A person’s most valuable asset is their time.”

You can give more engaging presentations simply by staying up to date on company goals and priorities. Get to know what’s top of mind for senior leaders and other stakeholders so you can tailor your presentation content accordingly.

On sales calls, Barrows does this by asking each individual attendee what they’d like to get out of the meeting. You can mimic this approach by setting up regular 1:1’s with team members to stay up to date on their priorities.

Practice, practice, practice

According to Barrows, practice can and will make perfect. “Public speaking is one of the biggest fears that most people have, but a lot of it comes down to confidence and preparation. The more prepared you are, the more confident you’ll be in your presentation.”

Barrows refers to confidence and preparation as the art and science of giving a good presentation. The art can be seen in skilled delivery and a snazzy deck, but it’s preparation that keeps everything on track. “If you come in unprepared to a meeting and you get one curveball of a question, you tend to fall apart. Preparation gives you the confidence you need to adjust on the fly.”

Watch your playback footage

It may make you cringe, but the best way to improve your presentation skills is to record yourself and watch it back.

Barrows figured this out after taking a presentation skills course, but not through instructor feedback. It was watching himself back on video that showed him everything he wanted to fix. Common public speaking issues—like overusing filler words and standing with closed body language—are easy to spot on tape.

The good news is, in increasingly distributed workforces, you don’t have to set up a camera during your Monday morning stand up to get footage of yourself speaking in front of an audience. You can just watch the Zoom recording.

Remember you’re a person speaking to people

This is especially important to keep in mind when talking to business leadership. You may look around and see a group of senior executives but at the end of the day, it’s really just another person.

“When I was first starting out in sales, I would get nervous presenting in front of CEOs and people who I perceived to be smarter or more important than I was,” says Barrows. “Presenting can cause imposter syndrome. But, if you take a minute to connect with your audience, you’ll see they’re not that intimidating.”

We can all agree “picture your audience naked” is universally bad advice. Instead, picture your audience as your friend’s dad or a neighbor. Thinking of people as who they are in their daily lives can be a powerful way to fend off nerves.

3 social media presentation templates to build off of

It happens all the time: You set aside 30 minutes for deck creation and an hour later, you’re still trying to figure out the layout of your third slide. A good presentation deck takes time, but that’s time you could be using to practice.

Instead of stressing over your design chops, try one of these pre-built social media marketing presentation templates. Update them to match your brand guidelines, fill in your information and you’re all set to present.  

Social strategy workshop template

Download the 2023 Sprout Social Index™ Report for a customizable deck template that will help you align stakeholders around key opportunities for your social strategy. Use it to lead conversations around how your business can maximize the utility of:

• Emerging technologies, like AI and automation
• Changing consumer engagement preferences and patterns
• Team structures and collaboration norms
• Revenue impact from social

Social media strategy pitch template

  This leadership presentation deck will help you pitch a compelling vision for your next campaign, initiative or annual strategy. Update it with historical performance insights to bridge the gap between raw data and direct business value.

Social insights analysis template

Your social insights can’t do anything for your business if they live and die within your marketing team. This social insights analysis deck template will help you synthesize findings from social media listening to provide key stakeholders with actionable insights to inform work across the org.

Your next social media presentation will be your best one yet

  It’s perfectly normal to feel nervous before speaking in front of a group; most people do. Some of the world’s best public speakers get the same increased heart rate and sweaty palms as the rest of us. Thankfully, now you have everything you need to give great presentations despite those nerves.

Go prep for your next presentation, and use insights from the 2023 Sprout Social Index™ Report to infuse even more value into your work. With it, you’ll get a presentation-ready insights deck that you can tailor to further establish your expertise.

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Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Make Your Social Media Presentations Outstanding with these Tips and Templates 

According to research by Global WebIndex, as of April 2023, social media is used by 60% of the world’s population, and the daily usage (on average) is 2 hours and 24 minutes (citation: Smart Insights ). These statistics reveal how crucial it is for businesses to have a prominent social media presence to reach their existing and potential customers. It also helps you gain insights into customers’ preferences, behaviors, and expectations and know their feedback.

Social media presentations are a great tool to showcase the information gathered from social media analytics to your team so they can understand your strategy. You can also create a presentation for your clients to showcase how the campaign is doing.

A thoughtfully designed and precisely delivered social media presentation can shape the future and open up a plethora of opportunities for your business. Therefore, in this article, we have provided you with a complete guide to creating an insightful and engaging presentation.

Let’s dive in!

Steps to Create a Stellar Social Media Presentation

1. do thorough research.

Behind every stellar and successful presentation is thorough research. For your social media presentation, you can focus your research on the following questions:

a). Who is your audience?

Whether you want to present to your team members and managers (internal stakeholders) or pitch to clients and investors (external stakeholders)? 

For example, suppose you are a social media marketer working in an agency and planning to pitch a social media plan to a client; you must have an in-depth understanding of their business, brand, industry, competitors, pain points, and current social strategy.

Knowing your audience is important to create the further roadmap of your presentation. 

b). What is your presentation objective?

Every presentation is designed and delivered with an objective or goal in mind. What’s your social media presentation objective?

Below are some common objectives-

For internal stakeholders (C-suite executives, senior managers, and team members):

• showcasing your competitor’s standing
• presenting the performance of your ongoing social media campaigns
• depicting your upcoming social media plan or strategy
• informing the team members about market trends and consumer behaviors
• persuading the executive to buy in for a new social tool

For external stakeholders (clients and investors):

• showing your work for winning big social media projects

The purpose keeps you guided and focused in the right direction and increases the chances of presentation success.

c). What is the hook?

A hook is an anchor that fastens your audience to your presentation till the last slide, keeping them active and engaged . You can intrigue them with rhetorical questions, shocking statistics, mind-blowing KPIs, growth stats, or engagement metrics.

2. Draft an Outline

Now you have a clear understanding of your audience, goal, and hook; it’s time to make the outline of your presentation. 

An outline is a synopsis of your talk and a structured arrangement of ideas in a logical manner, which helps you ensure that you have not missed any important points. It also lets you rehearse well and keep you on track while delivering the presentation .

In this step, you:

• decide what to include in the presentation
• group ideas into main points 
• organize your points, sub-points, Q&A, and various elements of the speech in the logical flow
• highlight 2-3 key takeaways

3. Design and Organize Your Slides

Design and structure your slides on the basis of the presentation outline. Think out-of-the-box ideas to make a great first impression on the audience.

Follow the below-given tips for better outcomes.

a). Keep Your Slides Simple and Succinct

If you want to avoid distraction and keep your audience attentive: 

• keep your slides focused, simple, and free from unnecessary content. 
• show one idea per slide. 
• ensure the slide has enough white space and clean typography to enhance readability and comprehension.

b). Use Colors Purposefully

Using colors for the sake of decorating slides can backfire. So, be mindful while choosing colors. For better brand recognition, follow the color scheme guidelines provided in your brand’s or company’s style guide.

Understand the psychology, emotions, and perceptions associated with colors so that you can use them aptly to reinforce your message. For example, yellow denotes joy, hope, and danger. Green symbolizes freshness, growth, and nature. 

Whatever color scheme you choose, use it consistently throughout your presentation.

c). Include Data Visualization

Your audience will be easily able to connect the dots, understand the patterns and trends, gain valuable insights, and make informed decisions if you present complex and boring data in a visually pleasing manner through charts and graphs.

However, don’t visualize every single data point ; highlight the important ones only. Use different colors for each crucial data point to make it pop.

d). Share Examples of Your Work

Sharing examples of your work is necessary if you are pitching to a client. You can include statistics or screenshots of successful posts to give your potential clients a glimpse of how your tactics have worked for previous clients. 

This way, you can portray yourself as the right fit for the potential clients’ projects, making them believe in your skills, capabilities, and expertise.

e). Define a Call to Action

Don’t conclude your presentation without letting your audience know what they need to do after the presentation.

Use a strong and persuasive action word to compel the audience to act on it. Your CTA must be short, clear, relevant, and contextual.

Suppose you want your potential client to visit your website to explore your social media services; you can use any of the following CTAs (providing your website link).

• Learn more on our website! 
• Ready for a deeper dive? Head to our website for more information!
• Visit our website to explore our offerings!

4. Plan Your Delivery

Presentation delivery is not just about sharing information; it is about building trust, inspiring confidence, and showcasing the value of your work. If delivered with the right pace, tone, and approach, a well-designed presentation can bring lots of opportunities for your business.  

Here are a few tips to make your presentation delivery more effective-

a). Use Your Tone and Pitch to Elicit Emotional Responses

The tone and pitch depend on the goal (inform, persuade, inspire, or engage) of your presentation. A lower pitch indicates authority, seriousness, or calmness. On the other hand, a higher pitch reflects fear, surprise, enthusiasm, or excitement.

So, first, identify the goal and then choose your words and pitch accordingly. 

For instance, if you want to inform your audience, use descriptive words to create vivid images and keep your pitch low.

If you have grown the social audience of your client by 60% and want to convey the same, say it this way with excitement in your voice-

 “60% growth in the last quarter, that’s incredible!”

b). Pay Heed to Your Body Language

Your body language utters a lot about your feelings to the audience and can make or break your presentation. 

You can follow these tips to look confident and professional-

• Maintain proper eye contact; don’t stare.
• Maintain a communicative and open posture.
• Hold yourself upright to look more authoritative and convincing.
• Use hand gestures to support your message.

c). Focus on Your Movements

Hiding behind the podium or standing in one place throughout your talk may diminish the overall effect. If you want to make a difference, use the stage effectively and purposefully. 

If you are presenting to a large audience on a big stage, move around at a normal pace. While transitioning your movements, take a pause to make eye contact with the audience. Your movements must not look choreographed.

If you are presenting to a small audience, limit your movements.

d). Engage Your Audience

The attention span of the audience is low. So, if you want them to participate actively, add interactive elements to your presentation. You can add polls, audio or visual elements, and quizzes to break the monotony. 

You can also ask the audience to raise questions or invite them on the stage to share their thoughts/feedback. It will give you a clear picture of whether your audience is understanding what you are saying or not. You can change your delivery approach if the audience is not getting your point.

You can use props, as Bill Gates used in his Mosquitoes, Malaria, and Education presentation , to draw the audience’s attention. Remember, the prop must be relevant to your topic and must complement your core message.

e). Tell a Story or Use Analogies 

Unleash the power of stories and analogies to tap into the prior feelings, experiences, and knowledge of the audience and connect with their values and emotions. It prompts them to listen to you attentively, understand your message effortlessly, and remember it for longer.

Misleading analogies and inappropriate stories can weaken the impact of your presentation and undermine your credibility. Therefore, to avoid confusion and distraction, use analogies and narrate stories that resonate with the audience’s backgrounds, needs, and interests.

5. Rehearse Till You Ace It

A perfect and flawless presentation delivery can’t be mastered overnight; it takes consistent effort. Rehearse until you can do it effortlessly, without vocal disfluencies.

• Practice under mild stress to prevent yourself from choking when you present on the real stage amidst high levels of stress.
• Record your rehearsal and go through the recording to figure out your distracting habits or weaknesses where you have to do some extra work.
• Practice in front of your family members or friends and ask them for feedback. Take their feedback sincerely and incorporate them in your next rehearsal.

Slides that Must be Included 

If you are pitching a client to win a social media marketing project for your company, you must incorporate the following slides-

1. Title Slide

Has it happened to you ever that you purchased a book just by seeing its cover and title?

The title slide works as the cover of your presentation, telling the audience what the slideshow is about. It is the first slide that sets the tone for the rest of your presentation. It gives a clue to the audience whether your presentation is worth their time or not.

A visually appealing slide with a background relevant to the topic and an attention-grabbing title and subtitle can hook the audience from the very first moment. Contrary to this, a slide with irrelevant background, dull colors, and a lengthy title and subtitle can distract the audience, taking the edge off a well-prepared presentation.

Tips to make impactful title slide:

• Keep the title clear and concise.
• The title must be compelling and must represent the purpose of your presentation.
• Use high-definition graphics or images aligned with the main theme.
• Choose a relevant color scheme that accentuates the theme and enhances readability.
• Include your company’s logo and branding elements to increase credibility.
• Use the right and consistent typography for the title and other text.
• Arrange the title, subtitle, graphics or images, and other information in an aesthetically pleasing manner, giving a balanced look to the slide.
• Leave enough white space to avoid clutter.

The agenda slide gives the audience an overview of the points/topics you will be covering in the next 40-60 minutes. This slide also provides a clue to them about the value they will walk away with at the end and gives them a reason to stay with you for the rest of the presentation. 

Tips to make an impressive agenda slide-

• Use simple and specific language.
• Don’t be too verbose.
• Avoid acronyms and jargon.
• Use numbers or bullet points, headings, and subheadings to structure your agenda.

3. Customer Demographics

By incorporating this slide, you can provide your clients insights about the specific customer group you want to target through your social media campaign. You can highlight their age, gender, marital status, nation, annual income, etc. Depending on the objective of your campaign, you can customize the text to include information about the customers’ pain points, interests, buying behavior, etc.

4. Competitive Landscape

Image Source

With this slide, you can showcase the performance of the competitor’s social media campaigns on various platforms, such as LinkedIn, Facebook, Instagram, etc. You can depict details about their total followers/subscribers, number of page posts, post types, engagement rates, total interactions (likes, reactions, replies, etc.), post days, etc.

It will give an idea to clients where they stand against their competitors. They can also set the right benchmarks for assessing the social media presence of their company.

5. SWOT Analysis

You can showcase the competitive positioning of the client’s company through this slide.

Strength – The goals that you are meeting or exceeding, things you are doing right

Weakness – Areas that need improvement

Opportunity – Factors that indicate that you have chances to excel

Threat – Factors that could impact your social media campaign

The competitive landscape and SWOT analysis will help your audience understand the objective of your campaign.

6. Goals and Objectives

This slide will help you present the goals you want to achieve through the social media campaign. These goals must be aligned with the client’s objectives. 

7. Campaign Launch Plan

This slide allows you to depict a detailed plan to launch your campaign. You can present the following information-

• social media platforms on which you will roll out the campaign
• KPIs and metrics
• Key deliverables
• Type of content 
• Resources required

8. Q&A Slide

This slide indicates the Q&A session. You can display this slide on the projector and ask the audience to raise their questions. 

This slide also gives a clue to the audience that you are about to wrap up your presentation.

This slide allows you to display the summary of your key points before concluding the presentation. 

10. Thank You Slide

With this slide, you can show your gratitude to your audience for the valuable time they took to attend your presentation.

Closing Thoughts

Social media presentations are highly relevant in today’s digital era. Businesses must stay innovative and agile in creating social media presentations that align with the evolving landscape of marketing, communication, and engagement. 

A consistent and engaging presentation fosters a sense of transparency and trust with the audience, so you must pay heed to each and every aspect while crafting it. Incorporate the above-mentioned tips to make your social media presentations truly stand out.

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Social Media Strategy Presentation

Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. That’s why your social media strategy presentation has to be comprehensive, organized, and easy to understand.

A customizable, intuitive social media strategy deck template can relieve some of the stress of building your own presentation, allowing you to focus on sharing important information with your social media team. 

Use a social media strategy presentation template to:

• Present research, goals, and strategies to executives
• Keep social media team members informed
• Check in on social media campaign progress and deliverables

Create a stunning Social Media Strategy Presentation

Every slide in your social media strategy presentation template fills an important role, so choose them carefully. While putting together your social media strategy deck slides, think about adding graphs, comparison charts, timelines, or a SWOT analysis to make your points visually. Some potential slides to include are:

Pro tips for your Social Media Strategy Deck Template

Consider these tips when creating your social media strategy deck.

A good rule of thumb for your social media presentation: provide an overview before diving into the details. This kind of structure may help your slides connect and flow naturally.

Charts, graphs, timelines, diagrams, and other graphics can transform your social media strategy presentation into a memorable, meaningful one.

Think about including pauses or breaks for Q&A into your social media strategy presentation.

Limit one idea or one topic to one slide. Overcrowding each slide makes it harder for your audience to absorb and remember the information, as well as execute on it.

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Dropbox Pitch Deck

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Social Media Presentation Template

Design an excellent presentation using our impressive social media business presentation template!

• Design style modern, fun
• Colors vibrant
• Size Custom (1024 x 576 px)
• File type PNG, PDF, PowerPoint
• Plan business

Every successful business has an active social media presence which requires a strategy. Present your social media marketing strategy to your company with this basic Social Media Business Presentation. It’s fully editable so it can be customized to match your business. Design the Social Media Business Presentation template with background images, colors, pie charts, icons, lists, statistics, text, and font. The template also gives you the freedom to upload your own photos and pictures or you can choose images from our extensive gallery. This Social Media Business Presentation can showcase data from all the major social media platforms so you won’t miss a beat. Customize the Social Media Business Presentation template to create a social media campaign that works for your company.

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9 Steps to Create a Social Media Strategy in 2024 [Templates & Examples]

The companies that are successful on social media aren’t tackling everything at once. They’re picking a few strategic channels, honing in on their audiences, and— above all —creating truly great content that educates and entertains.

4.7 billion people around the world now use at least one social platform. Yes, your audience is on social media. Yes, you can use it to scale your business. And yes , you will struggle if you don’t have a great social media strategy .

So let’s build that strategy step by step.

How to create a social media strategy

Step 1. document your goals, step 2. clarify your target audience, step 3. conduct competitive analysis, step 4. choose your channels.

• Step 5. Choose your content formats and frequency

Step 6. Determine your internal success metrics

Step 7. plan out your budget, step 8. map out your collaboration processes.

• Step 9. Continually improve your approach
• Bonus: 7 social media strategy presentation templates

What is a social media strategy?

A social media strategy documents a business’s goals for social media marketing , target audience, top channels, and content categories to keep the team on track to achieve key business goals.

Social media managers can use Google Docs, Notion Docs, or PowerPoint presentations to write and visualize their strategies. Templates can save a ton of time with professional formatting. It’s also smart to use content collaboration software to present the content calendar portion of the strategy, and to organize work from multiple team members.

What should your social media strategy include?

A great social media strategy should at least include these essential sections:

• Target audience
• Competitor analysis
• Content formats and categories
• Success metrics
• Budget allocation
• Team collaboration plan
• Content frequency and key timelines

Below, we go into more detail on how to create, document, and share your own strategy.

How to create a social media marketing strategy

Follow these steps and expert tips to help you craft your own strategy.

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When you know your goals for social media , you can keep the rest of your strategy on track. Some companies only care about audience growth and branding, while others expect to drive measurable sales directly from social content.

The right goals for your business really depend on what you sell.

If you sell a low-cost e-commerce product, you can easily gain direct sales from social platforms. But B2B companies might need to use social media to gain leads and keep in touch with their existing customers.

The longer and more complex your sales cycle, the less likely you’ll be able to tie social media directly to revenue. Instead, you should set goals that are related to brand awareness, lead generation, community building, and customer retention.

💡Helpful Tips :

• Come up with 2 - 5 goals yourself before meeting with stakeholders to get their input. This will provide a better starting point for the meeting.
• Make your goals as specific and measurable as possible . For example, instead of “We want to grow our audience,” write “We want to grow our audience by 60%.” Or instead of, “Our goal is to increase our customer acquisition from social channels,” write “Our goal is to increase our social media customer acquisition from 2% of our overall acquisition to 10%.”

It’s important to include descriptions of your target audience in your documented strategy so that you can craft the strategy through the lens of what your audience will really care about.

The next step is to write down exactly who your target audience is.

B2C companies typically use a variety of demographics and interests. For example, 30- to 50-year-old women who are interested in housekeeping, home decor, and minimalism.

But B2B companies are usually better off using the jobs-to-be-done (JTBD) framework , as their target customers can come from a wide variety of age, gender, and ethnic backgrounds.

JTBD teaches us to define our customers by the jobs they need to get done. For example, a chief cybersecurity officer needs to protect his organization against ransomware.

• Review your target audience description with all stakeholders to make sure everyone is on board. Iron out any disagreements until you’ve defined your audience accurately.
• If you have two or more target audiences, create a page or section in your strategy for each one. Later on in step 5, create a content plan for each audience and describe how you will address the needs of your different audiences.

What are your competitors doing on social media? Deep competitor analysis can make it easier to know exactly how to approach your own social media accounts.

With your goals and target audience clear, you’ll be able to select the right competitors to analyze.

You should analyze at least 3 competitors from each of these categories:

• Direct competitors - Companies that offer a similar solution to solve a similar problem.
• Indirect competitors - Companies that offer a different solution to solve a similar problem.
• Content competitors - Companies that compete with you for your target audience’s attention on social media, even if the problems you solve are different.

As with every part of your social strategy, the competitive analysis needs to be well documented. You can’t just spy on your competitors without writing anything down. At the very least, you should list their channels, account handles, followings, content formats, and content pillars.

• Create a Google Sheet and make a row for each competitor. Then, in your strategy presentation, create a section for your overall findings from competitor analysis. Link to the spreadsheet so stakeholders can dive into the details. SproutSocial offers a helpful competitive analysis template specifically for social media.

• What content gets the best engagement? How about the worst? For thorough content analysis, link to the top 10 highest-performing and top 10 lowest-performing posts for each of your competitors. Put these in your spreadsheet, so you’ll have inspiration 24/7.

Start by listing out the distribution channels you hope to tackle, making sure to include only channels your audience is actually present on.

Then, use the RICE method to choose which channels you should actually prioritize right now. With the RICE method, you give each item a score from 1 to 10 for these categories : Reach, Impact, Confidence, and Effort. (For effort, if it’s a low effort, you give a higher score.)

Then, you tally up the scores to discover which channels to choose. For example, let’s say you want to take on TikTok, but your confidence and effort scores are such that it doesn’t make it into your top 3.

• Depending on the size of your team and budget, choose the social channels for which you will have sufficient resources to create great content and manage audience engagement.
• If your budget and resources are low, choose only 1 or 2 channels to start with. Once you’ve met some of your goals on your core channels and you have the resources needed to create content for another channel, then you can take that on next.
• Consider content repurposing when choosing channels. For example, you might find that you can handle Instagram, Facebook, Twitter, and LinkedIn because you are repurposing your Instagram content for the other 3 platforms.

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Step 5. Choose your content formats, pillars, and frequency

Your content creation strategy should make up a sizeable portion of your overall documented social media strategy. What kind of content will you create? Which formats and media types will you use? Which content pillars will you satisfy?

Content formats

Social media algorithms love native content. This means content that was truly designed for that platform, rather than trying to get people off the platform. So, you might create a Facebook post with multiple images, a LinkedIn carousel, a TikTok video, etc.

Every social platform has its own content formats. Some platforms have tons of different formats. Instagram, for example, allows you to create Stories, Reels, Carousels, Feed Posts, Lives, and more. Instagram is known for copying other platforms like TikTok and Snapchat.

As you can see in this example, Quickbooks uses Posts, Guides, Reels, and Stories.

Now TikTok is getting in on the copycat action, having released a feature similar to BeReal’s quick post challenges .

Should you try to keep up with every content format under the sun? Absolutely not.

Try choosing just 2 to 3 content formats for each channel. This way, you can satisfy different learning styles and test the formats over time to see what works.

Social media content pillars

Tie your content pillars to customer concerns. What do customers ask you about? What do they want to know? The answers to these questions should guide your 3 to 6 content categories, your social media content pillars .

Posting frequency

A great social media strategy covers how frequently you’ll post each type of content on each channel.

• How will your social media content play into your overall content marketing funnel ? Make sure to include these details in this section of your strategy. For example, you might share your plan for promoting lead magnets to generate leads.
• Make sure to also include details on how you will source content in this section. Will you source user-generated content (UGC) ? Will you partner with other companies?
• Set a fixed slot for the best times to post on each social media channel.

Your strategy should include the specific metrics you’ll collect to measure success . You might also list any benchmarks you intend to hit.

Here are some examples of social media metrics:

• Post engagement rate
• Account mentions
• Impressions
• Leads generated per post or campaign
• Conversions generated per post or campaign
• Website traffic per channel
• Audience count
• Audience growth rate

The metrics you choose will depend on your strategy as well as your prowess with data collection and analytics .

FYI: With StoryChief, reporting and analytics are seamlessly integrated into one powerful tool, making it easier than ever to track and optimize your content performance. Create a free account and start optimizing content today . 🙌

• In your strategy document, clarify what you’ll track for each channel. For example, for TikTok, you might clarify that you’ll track views, likes, comments, and saves per post, as well as audience count, audience growth rate, and website traffic for the entire channel.
• If you’re not an expert at collecting social media metrics or attributing business results to organic channels, then include phases in your strategy. In phase 1, you might collect impression and engagement metrics, while in phase 2, you might start collecting conversion metrics. This way, you can focus on implementing the strategy first without worrying about doing the setup upfront.

Write down your company’s budget for social media and how you plan to spend it.

Your budget can include:

• Hard costs like social media software or agency retainers
• Variable costs such as freelancer hours
• The amount you are spending on internal hires related to social media

Some social media managers might also manage paid advertising and the costs required to boost the visibility of certain posts. If so, be sure to include that as well. If you have a separate team or department for paid advertising, then you don't need to include those costs in your budget.

• It’s best to plan quarterly because social media is a fast-changing industry. The more results you get from social channels, the more budget you’ll be able to advocate for.
• Make sure to reserve 70%+ of your budget for content creation. A great social media presence requires top-tier content. Your remaining budget can get spread between audience engagement work, software, and other related costs.

Your strategy should also include a plan for content collaboration with your team. List out who will work on social media, what tasks each person will do, and what tools you’ll use to coordinate that work.

Make sure to also clarify the process for collaboration . For example, you might create a diagram for the 5 phases of your ongoing social media work:

• Content planning
• Content creation
• Content review

Then, you can detail which people, tasks, and tools fit into which stages.

• Know that social media collaboration is an ongoing battle. Add a phase in your strategy to review your collaboration processes and make continuous improvements.
• Use content collaboration software designed to save time and streamline your efforts. You can use StoryChief to brief, assign, create, review, schedule, publish, and analyze all of your digital content, including social media, blog posts, email marketing, and more.

Cureight Content Solutions faced challenges with editing and processing feedback in Google Docs before they started using StoryChief. By collaborating through StoryChief, they can conveniently store content briefs, feedback, and deadlines in a single platform. Additionally, they can publish content after approval without the need to switch between platforms.

Step 9. Implement your strategy and continually improve your approach

Now it’s time to get to work.

Once your team has accepted your strategy, you’ll need to put the plan into motion. If you’re creating a social media strategy from scratch, you might need to implement new software, design templates, and create a tone of voice or brand guidelines .

• Add phases to your strategy document. For example, you might have Strategy Creation; Strategy Discussion & Review; Initial Implementation; and Results Analysis & Strategy Updates. This way, you show your team members that you’ve scheduled time in to actually check whether or not the strategy was successful.
• When analyzing the results of your strategy, make sure to review everything: the channels, content formats, content pillars, posting frequencies, etc. to find opportunities to improve.

7 social media marketing strategy presentation templates

We’ve rounded up the very best free and affordable templates to help you create, visualize, and share your social media strategy.

💡Tip : Some templates can be mixed and matched. For example, you can add a Lucidchart diagram to your Notion doc or PowerPoint presentation, and then use StoryChief to share the content calendar aspect of your social media strategy.

1. Gantt’s Social Media Strategy Template

Gantt is a project management software that’s excellent for—you guessed it—using Gantt charts to map out tasks and project phases.

Their Social Media Strategy Plan Template uses a similar approach to map out work throughout the year. You can use it to visualize your recurring processes for research, analysis, content creation, and review. While it’s great for organizing your tasks, it’s not suitable for actually documenting your strategy. So, you’ll likely want to use Google Docs, Google Sheets, or Notion for that.

2. Social Media Strategy Template by DesignsDuke

CreativeMarket is an excellent resource for super-affordable templates. This Social Media Strategy Presentation Template by DesignsDuke costs as much as a t-shirt and is compatible with Adobe InDesign and PowerPoint.

This template is great for pushing you to dig deeper in your research, helping you organize your thoughts, and of course, presenting your strategy either in person or virtually.

The sections include:

• Market analysis
• Audience demographic
• Analyzing the competition
• Top social networks
• Content sharing plan
• Content calendar
• Collaborators
• Guiding principles
• KPI overview

3. StoryChief’s Social Media Content Calendar Template

When you use StoryChief to strategize and plan your social media content, you get access to our Content Calendar . This means that once you create and plan your content, it will auto-publish posts according to your schedule. You don’t have to double up your work by copying content from Notion over to a social media scheduler.

You can plan, collaborate, schedule, and measure results all in one place. Learn more about managing content collaboration with StoryChief.

4. Natalie Furness’s Growth Marketing Strategy Template for Notion

Natalie Furness is a revenue operations consultant who specializes in growth marketing. Her Growth Marketing Strategy Template for Notion is one of the most detailed marketing strategy templates we’ve ever seen. While it’s not specific to social media, you can easily use it to document your strategy for social media specifically.

It includes:

• SWOT analysis
• Strategy documentation
• Key growth metrics
• Attribution analytics
• OKR tracking
• Customer journey maps
• Marketing partner database

By following this template and filling out every detail, you’ll create a social media strategy that will impress stakeholders and keep efforts on track toward reaching important business goals.

This video walks you through the marketing strategy template in more detail:

5. Easlo’s Social Media Planner for Notion

Notion has a template library where you can find their free templates as well as ones for sale by the Notion community (at affordable prices). Easlo’s Social Media Planner is an excellent template for any team already using Notion. You can track your social media strategy in terms of channels, content formats, and post frequency, as well as your content calendar and upcoming tasks.

And of course, you can create a separate Notion doc to outline your target audience, goals, and success metrics.

6. Social Media Strategy Template by Latasha James

Latasha James is a social media strategist and manager who teaches other marketing agency owners how to create effective social media strategies for their clients. In her Social Media Management Toolbox course, she offers a social media strategy template that covers business goals, content audits, recommended channels, posting schedules, content formats, content pillars, and examples of content ideas.

You can watch this walkthrough of her Social Media Strategy Template and recreate your own version using Google Slides or Canva.

7. Lucidchart’s Marketing Plan Template

Lucidchart is a popular tool for creating diagrams and flowcharts. Their Marketing Plan Template can be easily customized for your social media strategy. Add your channels, content formats, and content categories to the mind map to help you visualize your overall approach.

On its own, this graphic isn’t comprehensive enough. So, be sure to download the image and upload it to your overall strategy document, where you can describe why you’ve chosen certain channels, content formats, and content categories.

Top 4 tools for creating your social media strategy

When creating a social media strategy, you need the right tools. You can use all of these together for different purposes.

1. StoryChief

StoryChief is a platform designed to help you collaborate on organic content . Content managers, social media managers, and freelancers can all work together in one place. So, rather than plan your content on one platform and schedule it on another, you can save time and never have to double up on your work.

How to use it for your social media strategy :

StoryChief is best used for sharing your first content calendar during the strategy process. Then, you can continue to use it for implementation and analytics.

Check out this tutorial to learn how to set up your channels, integrations, and content calendar:

Canva is a popular design tool that is an easy cloud-based alternative to professional design products like Adobe InDesign.

How to use it for your social strategy :

This tool is great for presenting your strategy. Create slides for all of the key sections and share the link with stakeholders, or organize a meeting to present and take feedback.

With Miro , you can visualize or diagram anything. Consider it a visual whiteboard and design tool. You can use it to organize your thoughts and create attractive images.

Miro has a lot of use cases when you’re fleshing out your strategy. You could use their RICE method template when prioritizing channels and then include the visual in your strategy presentation:

Or, you can use it to illustrate how social media fits into your content funnel, how you’ll collaborate as a team, or just about any other process or method.

4. Google Sheets

It’s hard to imagine life without Google Sheets . While not as fully featured as Microsoft Excel, this tool is a favorite among many digital workers who want to collaborate in the cloud.

It’s great for organizing just about any data.

Google Sheets is best used when analyzing your competitors. You can include information on your competitors’ followings and top content. Then add your key takeaways to your presentation slides.

We have 20 more social media agency tools listed here: from creation to management, monitoring, and employee advocacy.

Social media strategy examples [by channel]

In this section, we’ll deep-dive into example social media strategies for Instagram, Twitter, LinkedIn, TikTok and Pinterest. Additionally, if you’re looking to get actionable insights into how social media algorithms work in 2024, take a look at this blog post.

Instagram social media strategy

Because Instagram provides so many different types of content formats, you can really let your creativity shine. However, the accounts that are getting the fastest growth are those that post Reels regularly .

Example company: Shopify

Shopify is one of the largest e-commerce platforms in the world. It’s used by billion-dollar brands and new startups alike.

Shopify’s Instagram account features only a few types of content formats:

• Standard feed posts
• Carousel posts

They don’t do Stories. They don’t do Lives.

Let this be a lesson in not biting more than you can chew!

They provide really high-quality vertical videos, as you can see in this funny example:

View this post on Instagram A post shared by Shopify (@shopify)

Shopify knows how to play the social media game. They don’t work too hard to educate their audience on what Shopify does. Instead, they focus on brand awareness and use viral content to drive as much traffic as possible to their Linkpop .

Too many B2B brands are failing on Instagram because they’re attempting to appeal to companies instead of people. Shopify only makes human-centric content.

Interestingly, Shopify also drinks its own Kool-Aid, because they sell products from its own e-commerce store that are designed for its audience, such as t-shirts that say “entrepreneur” on them.

Twitter social media strategy

Twitter is a great place to show off your funny side, and of course, share links to your great content.

Example company: Adobe

Adobe offers a variety of products for creatives, small businesses, and enterprise marketers. Although Adobe is a large enterprise company, they do a good job of keeping its social media content personable and informal.

Like many companies, Adobe uses their Twitter account to drive traffic to the free content featured on their website.

If your camera roll is 99.9% pictures of your pet, this one's for you. 🐾 Find your furry friend's purrfect angle: https://t.co/JQqaf5LqTy — Adobe (@Adobe) October 29, 2022

But they also wisely post native content that doesn’t include any links. Like this funny tweet that is relatable to designers, photographers, and other digital workers.

Just one more edit… – two hours ago 🤡 — Adobe (@Adobe) November 1, 2022

Adobe has a massive global audience. Their 800K+ Twitter followers could be made up of everyone from amateur photographers to Fortune 100 business executives. They do a good job of providing mass appeal with their Twitter content.

Adobe uses their Twitter account to send traffic to the homepage of their website as well as to their free content for designers and photographers.

To keep their account relatable, they focus most of the content on their small business audience. This makes sense because they can garner big business clientele through inside sales and leave social media to win over small businesses, students, and individuals.

LinkedIn social media strategy

LinkedIn is the best platform for reaching a professional audience. Use it to connect with small business owners and employees from organizations of all sizes.

Example company: Gong

Gong is a revenue intelligence platform. The company is known for its bold, no-nonsense branding.

Gong employees at all levels of the organization post regularly and garner lots of brand awareness for the company.

For example, this post from RVP Dana Feldman shares behind-the-scenes SDR tips:

Employee advocacy is the name of the game on LinkedIn. Personal accounts get far more visibility than company accounts. The team at Gong understands this and dominates LinkedIn. People from a variety of teams post regularly, including marketing, product, sales, and the c-suite.

TikTok social media strategy

The TikTok algorithm shows users new content on the For You page. Creators can focus on making great content, without having to spend time commenting on other people’s posts to drive traffic back to their own accounts.

Example company: Rachel Pedersen

Rachel Pedersen is a business coach and social media strategist who trains social media managers in growing their businesses and who also helps entrepreneurs and influencers grow their reach and income through social media.

Her TikTok content has racked up over 19 million likes on TikTok so far.

Because her audience is small business owners, she uses a more personal approach. She posts about motherhood, entrepreneurship, freelancing, mental health, and other topics that matter to her and her audience.

In her free TikTok Business Bundle , Rachel shares that her TikTok strategy looks something like this:

She sells courses on growing social media accounts and on starting a business as a social media manager.

Pinterest social media strategy

A lot of bloggers and digital publishers use Pinterest to promote their content, making it an excellent platform for not only targeting middle-class millennial women ( the biggest user segment ), but also online creators.

Example company: ConvertKit

ConvertKit is an email marketing software that is popular amongst bloggers, freelancers, course creators, coaches, and other small business owners.

With their Pinterest account, ConvertKit does an excellent job of targeting their small business audience. They share productivity tips, marketing advice, and useful templates and tutorials.

ConvertKit utilizes Pinterest’s SEO features to get views and clicks not only from their own followers but from Pinterest searches too. The account has just 4.9K followers, but 2.5 million monthly views, meaning they are SEO-optimizing every pin to further its reach.

For all of their blog content and lead magnets, they create dozens of different pins linking back to those URLs.

Implement your social media strategy with StoryChief

StoryChief gives you all of the tools you need to plan, create, schedule, promote, and analyze your content.

Join 5,000 marketing professionals and teams who already save multiple hours every week on creating and distributing content. Create a free account and start publishing today . 🙌

SEO score is generated by our copywriting assistant and helps us rank higher on search engines.

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Top 10 Social Media PowerPoint Presentation Templates in 2024

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Design Inspiration for Social Media

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Download the Design Inspiration for Social Media presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your ultimate solution. It simplifies the process of organizing your content calendar, scheduling posts, and analyzing performance metrics. Stay on top of your social media game and make the most of your online presence with this indispensable resource.

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1.1.5 The Internet: Social Media Lesson Pack

Subject: Personal, social and health education

Age range: 11-14

Resource type: Lesson (complete)

Last updated

12 September 2024

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Lesson pack contains the full set of resources (student worksheet, teacher notes, presentation, lesson plan) for a PSHE lesson on Social Media aimed at Year 7 and above.

Learning objectives: the possible risks and rewards of social media; ways to use it responsibly.

Our lesson packs are designed to make it as simple as possible for you to teach engaging and informative PSHE lessons. Full teacher notes mean that no preparation or specialist knowledge is required, and the student worksheets can be self-marked in lesson time, with answer slides provided in the accompanying presentation.

All our resource packs can be purchased individually and re-used as many times as needed within the same setting. Each one works as a stand-alone lesson. For more information, and to see our whole curriculum, visit www.psheasy.co.uk .

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Home > Free PowerPoint Templates > Pretty social media Slides

Pretty social media Slides

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Pretty social media Presentation

Free google slides theme, powerpoint template, and canva presentation template.

This blue, red and yellow Pretty Social Media template is the best of both worlds: eye-catching and easy to use. Fill out ready-made pages for agendas and timelines, social media profiles, topics and ideas, photos and captions, charts and graphs, team member pages and more. All slides are fully customizable, so you can adapt them to whatever personal or professional project you’re working on. Keep the color scheme and font combo as is or change things up. Learn to use this as a social media Google Slides template, social media PowerPoint template or Canva theme with the “How To” page at the start of the deck.

Features of this template

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It’s easy to find misinformation on social media. It’s even easier on X.

A platform that used to downgrade hoaxes, conspiracy theories and false claims has become one where even the boss now spreads the stuff

Many changes have come to X, the platform once known as Twitter, since billionaire Elon Musk completed his acquisition of the company almost two years ago.

One of the largest has been the rise in misinformation. A platform that used to downgrade hoaxes, conspiracy theories and false claims has become one where even the boss now spreads the stuff. That change didn’t happen immediately, but the shift of X from a useful information source to a locus of misinformation has alarmed fact-checkers worldwide.

“It used to take work to find disinformation on Twitter. You had to set up dashboards and Boolean searches,” said Maarten Schenk, co-founder and chief technology officer of Lead Stories. “Nowadays, you just check the trending topics. You can also see what Elon Musk retweets or amplifies.”

The relationship between large technology companies and professional fact-checkers has always been contentious , with fact-checkers accusing the platforms of not doing enough to combat the spread of misinformation. But at least there is a relationship. Meta — which owns Facebook, Instagram and WhatsApp — partners with independent fact-checkers to review and rate posts on its platforms, for example. TikTok operates a similar program .

X under Elon Musk has shown no interest in doing the same. It does not have a formal relationship with fact-checkers and instead relies on its crowdsourced fact-checking program “Community Notes,” Maldita.es co-founder and CEO Clara Jiménez Cruz said. While experts acknowledge that there are some advantages to the Community Notes system, it also has its flaws, allowing many pieces of mis- and disinformation to go unchecked and viral.

“Even though Twitter has never made huge efforts to tackle misinformation, (there’s) clearly a less prominent effort right now,” Jiménez Cruz said. “It doesn’t only involve misinformation itself, but also hate speech and other forms of manipulative content.”

X did not respond to a request for comment.

The result, fact-checkers say, is a worse experience for users as misleading and hateful posts clutter people’s feeds and disinformation campaigns run rampant. Many worry about the effects of those campaigns, especially during a year when nearly half the world’s population votes in national elections.

“These platforms are contributing, in more ways than one, to how stable societies are or would be in the future,” said FactSpace West Africa director Rabiu Alhassan. “We are talking about very vulnerable, young democracies on the (African) continent with emerging youthful populations that are using these platforms. … They (tech companies) have the responsibility to ensure that their platforms are not used to spread misinformation and disinformation that really has the potential to undermine and destabilize a number of countries.”

‘They don’t seem to care’

Elon Musk’s acquisition of Twitter in 2022 ushered in a number of changes: mass firings, an overhaul of the platform’s verification system, a new name. It also marked a shift in the company’s interactions with fact-checkers.

Prior to Musk, Twitter had relationships with a few news organizations, including The Associated Press and Reuters, said Alex Mahadevan, director of Poynter’s Mediawise. The company worked with fact-checkers as it built Birdwatch, the crowdsourced fact-checking apparatus that was later renamed Community Notes under Musk. When misinformation hit the trending topics page, Twitter would sometimes append fact checks, according to Schenk.

Now, misinformation often goes unchecked. In fact, Musk has emerged as a major spreader of misinformation, amplifying false claims to his 197 million followers. The Center for Countering Digital Hate found that Musk made 50 false or misleading posts about the U.S. elections between Jan. 1 and July 31, generating nearly 1.2 billion views, and The Washington Post reported last week that Musk’s online posts have coincided with harassment campaigns towards election administrators.

The format of X Premium, the platform’s subscription service, also incentivizes people to spread misinformation, fact-checkers said. Those who are subscribed can monetize their X page and get paid when people engage with their posts.

“You want more engagement,” Newschecker managing editor Ruby Dhingra said. “That incentivizes people to write things that might not necessarily be true or that might create controversy.”

Musk and X have shown little willingness to engage with fact-checkers. Musk, for example, has called fact-checkers “ biased ” and “ liars .” X has also withdrawn from the EU Code of Practice on Disinformation , a voluntary initiative whose signatories — which include tech companies like Meta, TikTok and Twitch — commit to countering disinformation.

“Basically, the impression among fact-checkers in Europe is that disinformation is more legitimized now on (X), and they don’t seem to care,” Maldita.es public policy officer Marina Sacristán said.

The European Fact-Checking Standards Network published a report earlier this year examining antidisinformation measures at 10 online platforms and search engines. In surveying European fact-checkers, they found “not a single one considered that X takes the disinformation problem seriously” and any already signed contracts Twitter had with fact-checkers prior to Musk never took effect after the change in ownership.

Trying to contact X is often an exercise in futility, fact-checkers said. X has shut down many of its international offices , leaving fact-checkers with no one to turn to when issues arise. Jiménez Cruz said that Twitter used to have a fairly large office in Spain that served as Maldita’s point of contact with the company. “We don’t have that anymore, and this is something that we see all around the world when we talk with fact-checkers.”

Lead Stories, which operates in multiple languages, recently tried to start an X account for its Ukrainian fact checks, but the account was suspended, Schenk said. Attempts to contact X have been unsuccessful.

“We tried the support forum several times to get it (the suspension) lifted, but they’re not even responding, despite Elon saying any content that is legal should be free speech,” Schenk said. “Well, leadstories_UA is definitely not working, and our content is definitely legal. So I don’t know what the problem is.”

It’s a stark contrast to Twitter’s previous relationship with fact-checkers and journalists. The company used to have a “really strong” curation team, said Mahadevan. Journalists were given blue checks to show that they could be trusted, and it was easy to find high quality news.

“Twitter was a very friendly place for journalists, and I think the quality of information there reflected that,” Mahadevan said. “And now X is a place that’s very hostile to journalists and fact-checkers, and the quality of information reflects that.”

Community Notes

While companies like Meta and TikTok have engaged professional fact-checkers to help counter misinformation on their platforms, X has chosen to outsource its fact-checking to the masses.

Community Notes, X’s fact-checking initiative, allows participants to propose notes to be displayed under misleading posts. Anyone who meets the basic requirements — a six-month old account with a verified phone number and no X rules violations — can join. Users write and vote on notes, and if a note gathers enough votes from people representing different points of view, it will be made public.

“What this means in practice is that conservatives and liberals have to agree that a fact check is appended to a tweet before it goes public and before anyone can see it,” Mahadevan said. “And because everything is essentially downstream from politics now, that is something that is very, very hard to do.”

The algorithm requiring consensus across people from different viewpoints is an attempt to prevent brigading, coordinated campaigns to support or oppose a proposed note. But it also means that notes can languish in the system for days before they are made public — if they even reach that point. Yuwei Chuai, a doctoral researcher at the University of Luxembourg’s Interdisciplinary Center for Security, Reliability and Trust, said that of the notes that get displayed, it takes an average of 75 hours from the time of the post’s creation.

A Maldita.es analysis of disinformation surrounding the European Parliamentary elections this year found that X did not take visible action in 70% of cases, and Community Notes only appeared on 15% of the posts that were debunked by independent fact-checkers.

As Community Notes has grown, the discourse within the system has become more toxic, Mahadevan said. On some accounts, such as those affiliated with Vice President Kamala Harris and former President Donald Trump, every single post has a requested note.

“Community Notes has become basically ‘well, actually’ partisan bickering,” Mahadevan said. “The thing that concerns me too is if you have 100,000 contributors that can see all of these private notes that haven’t gone public, they’re still seeing misinformation. There’s tons of misinformation that’s shared in the Community Notes platform and may not always go public, but it’s there.”

Community Notes participants are anonymous, so anyone can contribute, regardless of expertise, and there are no consequences for writing an incorrect note. Sometimes, those incorrect notes end up being made public .

Factchequeado co-founder Laura Zommer said she’s concerned about the anonymity of Community Notes’ contributors and the lack of transparency around the algorithm that decides whether notes get surfaced. Fact-checkers, she said, commit to certain standards like nonpartisanship, transparency, having a corrections policy and being open about their methodology and financing: “I’m not sure X is doing all that.”

Still, fact-checkers and experts said the Community Notes model comes with some advantages. The sheer number of people on the platform allows for more content to be fact-checked, and anyone can request a Community Note for a post.

“You’re able to tap into a much wider and larger set of people,” said Jennifer Allen, a post-doctoral researcher at the University of Pennsylvania. “And so it’s just a much more scalable model than Facebook paying a few experts and expecting them to be able to fact-check the entire internet.”

Community fact-checking can also “engender more trust” among people who do not trust professional fact-checkers, Allen said. Several fact-checkers also pointed out that the notes use language that avoids patronizing users; they alert people to additional context without hiding the original content.

“It avoids accusations or loaded language like ‘This is false,’” Schenk said. “That feels very aggressive to a user.”

Studies into the effectiveness of Community Notes vary. Chuai and other researchers found that the display of a Community Note did not significantly reduce overall engagement with misleading posts. But in a subsequent analysis published as a preprint, those researchers found that misleading posts received less engagement after a note had been appended.

YouTube announced in June that it was experimenting with a new fact-checking system very similar to X’s Community Notes. Mahadevan said he is not surprised and anticipates crowd-sourced fact-checking models to spread to other platforms. “Platforms want moderation for cheap, and this is basically it.”

With the U.S. elections fast approaching, Zommer said that she is pessimistic about the possibility that X will ramp up its efforts to stem misinformation.

“Reality doesn’t show us that the incentives of public interest journalism and big tech are aligned.” Zommer said. “We are trying to provide better information for people. They are trying to (get) more money for their accounts.

“All the dreams related to big tech or platforms bringing better democracy are, I think, old-fashioned. Naive.”

Opinion | Boom! The king of breaking sports media news breaks news of his own

NBA insider Adrian Wojnarowski dropped his biggest Woj Bomb yet: He is stepping away from his $7 million salary and high-profile gig at ESPN.

Meta and X removed the accounts of Trump’s assassination attempt suspect. That’s not uncommon.

Accounts linked to Ryan Wesley Routh, the suspect, were removed from Meta and X likely due to policies on dangerous individuals.

I know how to be a journalist. I’m still figuring out how to lead a newsroom.

Here’s how one new newsroom leader retrained himself to embrace leadership after a career as a rank-and-filer

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Don’t be surprised if she focuses on giving interviews to local news about regional issues instead of talking big-picture issues with major networks

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