business plan on dentistry

How to Create a Business Plan for Your Dental Practice

Creating an effective business plan is essential for any business’s success—including dental practices. Business plans provide detailed information that helps businesses forge a path towards long-term growth and success. Such information may regard market analysis, marketing, cash flow projection, competitive analysis, and other relevant business information. By determining such information and crafting a plan, businesses can focus on the actionable steps necessary to turn their goals into a reality and achieve their short- and long-term objectives. As such, business plans are an invaluable strategic tool that all businesses should take the time to carefully craft. To learn how to create a business plan for your dental practice, continue reading.

Executive summary

The executive summary is an essential aspect of any business plan. It is a short section that summarizes the entirety of your business plan in a way that allows readers to quickly become acquainted with the key points and its main purpose. Typically, your executive summary should not exceed two pages.

This section is especially important when it comes to approaching lenders. It should entice the potential lender to help you receive the funding you need to get your practice up and running. Therefore, your executive summary should be written in a way that is persuasive and compelling. Let the lender know how you intend to make your business a success and express the vision of your practice.

While the executive summary will be included as the first section of your business plan, it should be the last area that you write. Because the executive summary is a compilation of all other areas of your business plan, you must have already flushed out such details before writing it.

Description of products and services

This section should provide information regarding the products and services that your dental practice offers. If you are acquiring an existing practice, make sure to detail any major changes that will be made to the products and services that were being offered by the previous practice owner. For example, if you are planning on offering additional services that the current owner is not offering, mention them here.

When creating a business plan for your dental practice, you should also include a section that details how it will be managed. In this section, detail information about the type of business structure your practice will have. For example, you should determine if your practice will be structured as a partnership, corporation, or sole proprietorship.

This section should also include a list of the management personnel and professional advisers that will comprise your team, such as financial partners, insurance agents, real estate advisors, attorneys, and business associates. In addition to compiling a list of key management professionals, you should provide further information on their job responsibilities. Such information will help prove to business lenders that you have a plan for how your office will function and that you have the necessary support system to be successful.

Competitive analysis and marketing strategy

In this section, you should include data on what your competition is doing regarding their online presence, digital content, SEO rankings, and other relevant data. Upon detailing the state of your competitor’s marketing efforts, you should then detail your own marketing plan.

Here, you should first provide an overview of your intended market and your target patient. Include information on their income level, age, and lifestyle. If you target patient is similar to that of a competing dental practice in the area, clearly state how you intend to set your practice apart from your competition and maintain a consistent customer base.

In addition, you should also detail a content map and provide information regarding your website design. If your practice will be taking a different approach from other competitors, note it in your strategy and clearly provide a rationale as to why.

Financial plan

One of the most important sections in your business plan is the financial plan. This section will be of chief interest to potential lenders, as it will help them make an informed business decision regarding whether they can approve your loan proposal. As such, it should be carefully planned and written in great detail. Here, you should list a variety of relevant financial information, such as the following:

• Projected income of your practice for the initial 12- through 24-month period
• Cash flow forecast
• Personal financial statement
• Information on how startup funds will be allocated
• Total funds required by your practice for the following two years
• Offered collateral
• Historical financial analysis

Supporting financial documents

In addition to the above information, you should also provide the necessary supporting documents that potential dental lenders can review when making their decision. If you are undergoing a dental practice acquisition , many of the necessary documents will be provided by the selling dentist. However, you will have to prepare some of them. Such financial documents to provide in this section may include:

• Present business financial statements
• Recent copy of your credit report
• Copy of current aging schedule
• Three years of historical financial statements, individual income tax returns, and business income tax returns
• Current personal financial statement
• Prospective financials for five years such as forecasts, cash flows, and projections

Such financial documents should be 90-days old or less to be considered current under lending guidelines.

Financial influences

In the financial section of your business plan, you should also provide information that displays you have accounted for the impact of financial influences. Such influences may include business cycles, competition, the economy, seasonal variations, and other events that may impact your practice’s finances. All other information included in your financial plan should account for such influences.

The operations section will likely be the last and longest section of your business plan. Here, you will get into the nitty-gritty details the day-to-day operations that occur at your practice. You should provide information regarding the following information to provide lenders with a clear picture of how your practice will function:

• Office hours
• Days of operation
• Necessary equipment and supplies
• Major suppliers you plan to source equipment from
• Equipment-maintenance schedules
• Ideal patient flow
• Dental insurances you do and do not accept

Henry Schein Professional Practice Transitions is the leader in dental practice sales and transitions. Whether you are purchasing or selling a practice, we can help you through every step of the process. Thanks to our extensive marketing resources, national network of dental transition consultants, and superior hands-on client services, your dental practice transition is sure to be as advantageous as possible. To get started on the transition process, schedule a free 30-minute phone consultation with Henry Schein Professional Practice Transitions today.

Dental Business Plans

Craft a successful dental practice with a well-structured Dental Business Plan. Navigate growth, secure funding, and make informed decisions.

By Joshua Napilay on Jun 03, 2024.

Fact Checked by RJ Gumban.

What is a Dental Business Plan?

A is a roadmap that outlines a dental practice's goals, strategies, and financial projections. It helps practitioners and stakeholders understand the business's direction and potential outcomes.

Typically created by dentists, entrepreneurs, or dental professionals looking to start their practices or expand existing ones, a well-structured and solid business plan covers a range of essential aspects:

• Executive summary:  A concise plan overview highlighting key points such as the practice's mission, target market, competitive advantage, and financial projections.
• Practice description : Detailed information about the dental services offered, the dental team's qualifications, and the unique value proposition that sets the practice apart from competitors.
• Market analysis:  An assessment of the local dental market, including demographics, competition analysis, and market trends, to identify opportunities and challenges.
• Sales and marketing strategy:  Plans for attracting and retaining patients, outlining approaches for online and offline marketing, patient engagement, and referral programs.
• Operational plan:  Details about the practice's day-to-day operations, including staffing, office layout, equipment, technology integration, and appointment scheduling.
• Financial projections : Forecasts of revenue, expenses, and profitability over a defined period, along with assessing startup costs and potential financing sources.
• Legal and regulatory considerations:  Ensuring compliance with dental regulations, licensing, insurance, and other legal obligations.
• Risk assessment:  Identify potential risks and strategies to mitigate them, ensuring a proactive approach to possible challenges.
• Exit strategy:  Plans for the future, whether growing the practice, selling it, or passing it on to another practitioner.

Creating a dental practice business plan requires careful research, analysis, and strategic thinking. It provides clarity to stakeholders and potential investors about the practice's viability and long-term prospects. By following a well-crafted business structure, dental practitioners can optimize their chances of success in the competitive dental industry.

Printable Dental Business Plan

Download this Dental Business Plan to guide your practice toward success.

How does it work?

Step 1. download the form.

Access the Printable Dental Business Plan form from a reputable source or website.

Step 2. Gather information

Collect all necessary information and data to complete the form, including practice details, market analysis, financial projections, and operational strategies.

Step 3. Read instructions

Carefully read the form's accompanying instructions or guidelines to understand its structure and requirements.

Step 4. Practice description

Provide a clear and concise overview of your dental practice, including its mission, services, and unique value proposition.

Step 5. Market analysis

Analyze the local dental market, including demographics, competition, and trends, to identify your practice's target audience and opportunities.

Step 6. Marketing and sales strategies

Describe your plans for attracting and retaining patients through marketing, advertising, patient engagement, and referral programs.

Step 7. Operational plan

Outline your practice's day-to-day operations, staffing structure, office layout, technology integration, and appointment scheduling process.

Step 8. Financial projections

Project your practice's expected revenue, expenses, and profitability over a specified period, including startup costs and potential funding sources.

Step 9. Legal and regulatory considerations

Address any legal and regulatory obligations relevant to your dental practice, such as licensing, insurance, and compliance with dental regulations.

Step 10. Risk assessment

Identify potential risks your practice might face and detail strategies to mitigate them effectively.

Step 11. Exit strategy

Outline your plans for the practice's future, whether it involves growth, selling, or transitioning to another practitioner.

Step 12. Proofread and review

Thoroughly review the completed form to ensure the provided information's accuracy, coherence, and completeness.

Step 13. Seek professional advice

If needed, consult with legal, financial, or business experts to validate the accuracy and effectiveness of your dental business plan.

Step 14. Print and store

Print a physical copy of the completed dental business plan for your records and safekeeping.

A dental business plan is vital for managing your practice, attracting investors, and achieving your goals in a competitive industry.

Dental Practice Business Plan example (sample)

An illustrative example of a Dental Business Plan can offer valuable insights into the strategic approach for a dental practice. A Dental Business Plans PDF showcases a hypothetical dental practice's blueprint in this context. The example might encompass a brief executive summary outlining the practice's mission, target demographics, and competitive edge. It would delve into comprehensive market analysis, assessing local competition, patient demographics, and emerging trends. The sample plan would also elucidate effective marketing strategies, detailing how the practice aims to attract and retain patients online and offline.

Operational intricacies would be covered, including staffing, office layout, and technology integration. Financial projections would project revenue, expenses, and potential profits, accompanied by a breakdown of startup costs. This hypothetical plan would address legal considerations and potential risks and propose an exit strategy. Such a sample offers practitioners a tangible template to structure their Dental Business Plan, ensuring a clear path toward establishing and flourishing in the dental industry.

Download this Dental Business Plan Example:

When would you use this form?

A  Dental Business Plan  is a pivotal resource for dental practitioners and entrepreneurs alike, serving as a roadmap to navigate the intricate landscape of the dental industry. Here's when this resource becomes indispensable:

• Starting a new practice:  A Dental Business Plan is essential for dentists launching their practices. It outlines the vision, objectives, and strategies for a successful launch, helping practitioners anticipate challenges and set a clear trajectory.
• Expanding an existing practice : Established dental practices seeking growth benefit immensely from a Dental Business Plan. It guides expansion efforts by assessing new opportunities, understanding market dynamics, and refining operational and marketing strategies.
• Securing financing:  When seeking financial support from investors, lenders, or banks, a well-structured Dental Business Plan is crucial. It instills confidence in potential backers by thoroughly analyzing the practice's potential, financial projections, and risk mitigation strategies.
• Strategic decision-making : Even for ongoing practices, a Dental Business Plan is valuable. It aids in making informed decisions about introducing new services, adopting advanced technologies, or revamping marketing efforts.
• Professional collaboration:  When collaborating with other dental or medical professionals, such as specialists or associates, a Dental Business Plan aligns expectations and provides a joint roadmap for shared goals.
• Succession planning : Practitioners considering retirement or transitioning their practice need a Dental Business Plan. It outlines the strategy for passing on the practice while safeguarding its legacy.
• Navigating challenges : During challenging times like economic downturns or shifts in the healthcare landscape, a Dental Business Plan helps practitioners recalibrate strategies to remain resilient.
• Legal compliance:  Dental Business Plans ensure adherence to regulatory requirements, licensing, and ethical standards, safeguarding the practice from legal complications.
• Benchmarking progress : Regularly revisiting the Dental Business Plan enables practitioners to measure their progress against initial goals, fostering continuous improvement.

Enhanced clarity and direction  

Creating a Dental Business Plan provides practitioners with a clear roadmap for their practice's growth and success,  outlining strategic goals and actionable steps.

Informed decision-making 

The comprehensive analysis in crafting a Dental Business Plan ensures that decisions are well-informed, minimizing risks and increasing the likelihood of favorable outcomes.

Investor confidence 

When seeking investment or financing, a robust Dental Business Plan showcases the practice's potential, reassuring investors and lenders about the venture's viability.

Goal alignment 

A Dental Business Plan aligns the entire dental team toward shared objectives, fostering a unified approach and promoting efficient teamwork.

Risk mitigation 

A Dental Business Plan enhances the practice's preparedness to navigate uncertainties by identifying potential challenges and outlining strategies to overcome them.

Long-term viability 

Implementing a Dental Business Plan lays the groundwork for sustainable growth, setting the stage for long-term success and profitability.

A Dental Business Plan is a pivotal resource that assists in planning and launching a dental practice and supports ongoing operations, expansion efforts, and strategic decision-making. Its structured approach empowers practitioners to proactively address challenges, leverage opportunities, and confidently steer their dental ventures toward success.

Moreover, having access to free Dental Business Plans offers an economical way for practitioners to benefit from these advantages while efficiently planning for their practice's prosperous future.

Why use Carepatron as your dental app?

Utilizing Carepatron as your dental app is a strategic choice that offers a comprehensive and streamlined solution for managing your dental business. Carepatron is the premier platform for dental professionals seeking efficient and effective management through a Dental Business app and Dental Business Software. Here's why Carepatron is the best place to fulfill these needs:

• Integrated functionality:  Carepatron offers an all-in-one solution, seamlessly combining various aspects of dental practice management into a single platform. From appointment scheduling and patient records to billing and treatment planning, it provides comprehensive functionality tailored to the specific needs of dental practices.
• Customized for dentistry:  Unlike generic business software, Carepatron is specifically designed for dental professionals. It understands dental practices' unique workflows, challenges, and requirements, ensuring its features and tools align perfectly with your industry-specific needs.
• Efficient patient management:  Carepatron's capabilities empower you to maintain accurate and organized patient records, treatment histories, and appointment schedules. This enhances patient care, satisfaction, and loyalty while streamlining administrative tasks.
• Clinical documentation:  Carepatron's Dental Business Software strongly emphasizes clinical documentation, enabling you to maintain thorough and compliant patient records. This is vital not only for patient care but also for legal and regulatory purposes.
• Financial management:  Carepatron facilitates efficient financial management through features like automated billing, insurance claims processing, and financial reporting. It ensures that the financial aspects of your practice run smoothly, minimizing errors and maximizing revenue.
• User-friendly interface:  Carepatron is known for its user-friendly interface, making it easy for dental professionals and their staff to navigate and use the software effectively. This reduces the learning curve and allows your team to leverage its capabilities quickly.
• Data security:  The platform prioritizes data security, offering robust encryption and compliance with industry standards. This ensures that your patient's sensitive information is well-protected.

Babkins, J. (2022, August 16). Dentistry Business Plan sample. OGScapital. https://www.ogscapital.com/article/dental-office-business-plan-sample/

Dental Office Business Plan - BPlans. (n.d.). Bplans: Free Business Planning Resources and Templates. https://www.bplans.com/dental-office-business-plan/

Dentist Business Plan Template | Business-in-a-BoxTM. (n.d.). https://www.business-in-a-box.com/template/dentist-business-plan-D11957/

FREE 3+ Dental Clinic Business Plan Samples in PDF | MS Word | Apple Pages | Google Docs. (n.d.). sampletemplates.com. https://www.sampletemplates.com/business-templates/plan-templates/dental-clinic-business-plan.html

Lavinsky, D. (2023a). Dental Business Plan Template. Growthink. https://www.growthink.com/businessplan/help-center/dental-business-plan

Lavinsky, D. (2023b). Dental Business Plan Template. PlanBuildr Business Plan Software. https://planbuildr.com/dental-business-plan-template/

Lavinsky, D. (2023c). Dental Business Plan Template [Updated 2023]. BusinessPlanTemplate.com. https://www.businessplantemplate.com/dental-business-plan-template/

Upmetrics. (2023, August 11). Dental Business Plan Template (2023). https://upmetrics.co/template/dental-business-plan

Commonly asked questions

Dental Business Plans help dental professionals start, manage, expand, or optimize their practices.

A solid business plan can help with starting or expanding a dental practice, seeking financing, making strategic decisions, and transitioning the practice plans for succession planning.

Dental business plans set clear goals, analyze the market, plan marketing strategies, detail operations, project finances, mitigate risks, secure financing, and monitor progress. They serve as essential roadmaps for dental practitioners, guiding them through practice management, growth, and decision-making.

Related Templates

Chiropractic Business Plan

Our Chiropractic Business Plan guide is designed to help you navigate the competitive landscape, optimize operations, and maximize profitability in your chiropractic practice.

Popular Templates

Ethical Principles in Nursing

Download Carepatron's free PDF handout on Ethical Principles in Nursing, along with examples to help nurses navigate moral dilemmas in healthcare settings.

Gunshot Wound Treatment Guidelines Handout

Access Carepatron's free PDF download of gunshot wound treatment guidelines handout. Learn how to treat gunshot wounds and save lives properly.

Maudsley's Test

Defeat tennis elbow with precision using Maudsley’s Test. Overcome lateral epicondylitis and regain mobility!

Rapid Upper Limb Assessment

Learn about Rapid Upper Limb Assessment with examples on our site. Get Carepatron's free PDF download today!

Therapist Bio Template

Keep a comprehensive Therapist Bio with our template and example, tailored to help you connect with potential clients.

Cluster of Laslett

Sacroiliac joint pain can be effectively managed when assessed with Cluster of Laslett's tests. Learn the diagnostic and treatment strategies.

Lever Sign Test

Discover the Lever Sign Test for ACL injury assessment. Learn how to conduct the test and interpret results with our comprehensive guide and free template.

2-2-3 Custody Schedule Template

Create a personalized parenting plan with our 2-2-3 Custody Schedule Template. Download one here for free!

Motor Assessment Scale

Carepatron's Motor Assessment Scale free PDF download provides a comprehensive understanding of motor assessment and give accurate diagnosis.

Gait Cycle Chart

Discover the importance of the Gait Cycle Chart, its phases, and how healthcare professionals can use our comprehensive template for effective gait analysis.

Knee Radiograph Results Template

Discover our comprehensive knee radiograph results template for diagnosing and managing knee conditions.

Foot Radiograph

Explore the various uses of foot radiographs, learn how to interpret them, and download our free example of a Foot Radiograph chart

Klumpke Palsy Treatment Guidelines Handout

Get the complete Klumpke Palsy Treatment Guidelines Handout & Example for free! Download Carepatron's PDF now and learn more about this condition and its treatment options.

Hawkins Classification Chart

Access to a free Hawkins Classification Chart and an example for your physical therapy practice. Learn how to use the chart to classify talar neck fractures.

Explore effective treatments for rotator cuff tears, learn about the Rent Test, and download our free template for precise assessments.

Explore the clinical insights and expertise on the Kim Test, an essential reading for medical practitioners seeking to enhance patient care.

Pediatric Sleep Questionnaire

Carepatron offers a free PDF download of a Pediatric Sleep Questionnaire example. Learn more about pediatric sleep patterns and behaviors through this guide.

Pneumothorax Nursing Care Plan

Discover essential information on creating nursing care plans for pneumothorax. Download Carepatron's free PDF example for reference.

Passive Compression Test

Get Carepatron's free PDF download on passive compression test with examples to enhance your understanding. Start learning now!

Cotton Test

Download Carepatron's free Cotton Test PDF template and get hands-on with cotton testing and examples.

Hypoglycemia Nursing Care Plan

Learn how to manage hypoglycemia effectively with Carepatron's comprehensive nursing care plan. Download a free PDF example today!

Anaphylaxis Nursing Care Plan

Explore effective anaphylaxis management strategies, symptoms, causes, and essential nursing interventions in our detailed guide.

Kohlberg Chart

Explore Kohlberg's theory of moral development through our detailed Kohlberg Chart. Understand the stages and download our free Kohlberg Chart template.

7 Areas of Life Goals Worksheet

Download our 7 Areas of Life Goal Worksheet template to effectively help clients set and track their personal and professional goals across key life areas.

List of Commonly Used Modifiers in Medical Billing PDF

Unlock precision in medical billing! Download our free List of Modifiers in Medical Billing PDF for accurate coding and improved reimbursements. Get it now!

Pain Management Guidelines (CDC Guideline for Prescribing Opioids for Chronic Pain)

Discover evidence-based Pain Management Guidelines designed to enhance patient care. Learn strategies for effectively diagnosing, treating, and managing acute and chronic pain.

Antibiotic Chart

Explore our Antibiotic Chart for effective treatment decisions and resistance management.

Fluid and Electrolyte Imbalance Nursing Care Plan

Learn about fluid intake, electrolyte balance, blood pressure, and nursing interventions for fluid and electrolyte imbalances. Download the free PDF now!

Ottawa Knee Rules

Our free template and comprehensive guide will help you discover how the Ottawa Knee Rules can help assess acute knee injuries, reduce unnecessary radiographs, and guide treatment.

Respiratory Failure Nursing Care Plan

Elevate your patient care skills and learn to create effective care for respiratory failure with Carepatron's Respiratory Failure Nursing Care Plan template.

Anxiety Nursing Diagnosis

Understand how nurses assess and manage anxiety, including patient interviews, observation, and the use of specialized tools in this comprehensive guide.

Chronic Kidney Disease Nursing Care Plan

Get comprehensive guidance on diagnosing and managing CKD. Download the Chronic Kidney Disease Nursing Care Plan for personalized patient support.

Adductor Squeeze Test

Explore the Adductor Squeeze Test with our detailed guide. Assess adductor muscle strength effectively and discover the benefits of using our template.

Rivermead Mobility Index

Explore the Rivermead Mobility Index with our comprehensive guide and template, designed to improve mobility assessment accuracy in clinical settings.

Moving Valgus Stress Test

Learn more about the Moving Valgus Stress Test to assess knee ligament stability and diagnose injuries in patients with knee ligament length instability or ligamentous laxity.

Explore the Dial Test template from Carepatron to accurately assess and document knee instability, enhancing diagnostic precision in clinical settings.

Quality of Life Assessment

Empower patients & improve outcomes! Learn how Quality of Life (QoL) assessments provide valuable insights & benefit patients. Download our free template now.

Vancouver Scar Scale

Utilize our Vancouver Scar Scale template for precise burn scar assessments, enhancing treatment accuracy and educational outreach in medical settings.

Kernig's Sign

Use our Kernig's Sign template to accurately diagnose meningitis in patients, ensuring prompt and effective treatment. Download now for a reliable clinical tool.

Kidney Stones Nursing Care Plan

Discover effective strategies for managing kidney stones with our Kidney Stones Nursing Care Plan. Download our free PDF.

Rule of Palm

Use our Rule of Palm template for quick and accurate burn size estimation, an essential tool for effective burn management and patient education.

Therapist Rate Increase Letter Template

Notify your clients about changes in therapy practice rates with our comprehensive Therapist Rate Increase Letter Template. Professional and transparent.

Supervision Template Social Work

Access Carepatron's free PDF of a supervision template for social work. Improve your social work practice with this helpful tool.

Arm Squeeze Test

Learn all about the Arm Squeeze Test with examples on our website. Get Carepatron's free PDF download today!

Impaired Urinary Elimination Nursing Diagnosis

This is a comprehensive guide on diagnosing and treating impaired urinary elimination, including symptoms, causes, and nursing interventions. Download now.

Thoracic Back Pain Red Flags Checklist

Understanding thoracic back pain: its causes, potential consequences, and red flags. Learn how to recognize symptoms with our Thoracic Back Pain Red Flags Checklist.

Choices and Consequences Worksheets

Use our Choices and Consequences Worksheets to teach children and young clients about responsible decision-making.

Patellar Pubic Percussion Test

Use our Patellar Pubic Percussion Test template for a straightforward, effective assessment of occult fractures, enhancing accuracy in clinical diagnostics.

Posterior Drawer Test (Knee)

Use our Posterior Drawer Test (Knee) template to assess PCL injuries accurately and enhance clinical documentation. Learn more about PCL injuries here.

Ankle Posterior Drawer Test

Assess and diagnose posterior talofibular ligament injuries with Carepatron's Ankle Posterior Drawer Test template, enhancing precision in clinical settings!

Social Worker Interview Questions

Preparing for a social worker interview? Access Carepatron's free PDF download with sample interview questions and get ready to ace your next interview.

Multiple Sclerosis Nursing Care Plan

Discover a comprehensive Multiple Sclerosis Nursing Care Plan for effective symptom management in MS patients. Download for free!

Marketing Plan for Private Practice

Carepatron's free PDF download can help you develop a comprehensive marketing plan for your private practice. Learn from real-life examples and boost your business today!

Cranio Cervical Flexion Test

Streamline your clinical assessments with our Cranio Cervical Flexion Test template. Perfect for evaluating neck muscle function efficiently and accurately.

Capillary Refill Test

Explore the Capillary Refill Test's clinical significance, methodology, and diagnostic applications in medical practice.

Tracheostomy Nursing Care Plan

Learn about creating a comprehensive Tracheostomy Nursing Care Plan through Carepatron's free downloadable PDF guide and detailed example.

Patient Testimonial Template

Gather effective patient testimonials using our Patient Testimonial Template. Share your patient's story to gain prospective patients.

Medicare Consent to Release Form

Download a free Medicare Consent to Release Form example. Ensure compliance with regulations when requesting beneficiary information. Simplify record-keeping with Carepatron.

Medical Collection Letter

Use our Medical Collection Letter template to craft an effective collection letter. Ensure prompt patient payment with ease.

Thought Model Worksheet

Unlock the benefits of cognitive restructuring with our Thought Model Worksheet, designed to enhance therapy sessions and improve mental health outcomes.

Color Blind Test

Explore our comprehensive guide on Color Blind Tests: understand types, benefits, and how to use our free template for accurate color vision assessment.

House Brackmann Scale

Explore the House Brackmann Scale, a crucial tool for assessing facial nerve function in clinical practice.

Supination Lift Test

Learn everything you need to know about the Supination Lift Test, including a step-by-step guide on how to perform it. Download a free PDF template now.

Barlow Test

Discover the Barlow Test for early detection of hip dysplasia in infants, with detailed explanations on procedures, benefits, and how to use our comprehensive template.

Elbow Valgus Stress Test

Discover how to perform the Elbow Valgus Stress Test. Get a free PDF template and example in this guide to help you learn more about this stress assessment.

Patient Registration Process Flowchart

Streamline your patient registration with our easy-to-follow flowchart template, designed for healthcare professionals to enhance efficiency and patient care.

Fever Nursing Care Plan

Carepatron's free PDF download provides a template for nursing care planning. It helps you understand the nursing diagnoses associated with fever and how to provide adequate care for patients.

Migraine Treatment Guidelines

Learn effective Migraine Treatment Guidelines to relieve debilitating headaches and improve your quality of life.

Thigh Thrust Test

Learn about the Thigh Thrust Test, a diagnostic tool in healthcare to assess hip joint pathology and potential causes of hip pain.

Balance Exercises for Seniors

Improve your balance and stability with these effective balance exercises for seniors. Download Carepatron's free PDF with examples and enhance your overall well-being today.

Nursing Diagnosis for Pneumonia

Explore our comprehensive guide on nursing diagnoses for pneumonia, including symptoms, treatments, and how our free template can enhance patient care.

Disturbed Thought Process Nursing Care Plan

Explore our detailed guide and free downloadable template for a Disturbed Thought Process Nursing Care Plan, including diagnosis, interventions, and nursing software solutions. Perfect for healthcare professionals.

Coaching Report Template

Explore our comprehensive Coaching Report Template to streamline your coaching sessions. Download our free full report template and elevate your coaching practice with Carepatron.

Ortolani Test

Learn about the Ortolani Test for detecting hip dislocation in infants, including the procedure, symptoms, and how to use our comprehensive test template.

Bunnell Littler Test

Learn how to perform the Bunnel Little Test for intrinsic tightness. Get a free PDF template and sample here.

Risk for Injury Care Plan

Download Carepatron's free PDF example of a risk for injury care plan to help assess and manage potential risks in healthcare settings.

Medicare Enrollment Period Chart

Get a free Medicare Enrollment Period Chart to help patients understand Medicare enrollment periods. Download the PDF template here.

Meningitis Nursing Care Plan

Access Carepatron's free PDF download of a Meningitis Nursing Care Plan and example to help with a nursing diagnosis for meningitis. Learn how to create an effective care plan for patients with meningitis.

Hypoglycemia Nursing Diagnosis

Learn about hypoglycemia nursing diagnosis and get Carepatron's free PDF download with examples to help you better understand and manage this condition.

Dialysis Care Plan

Need help creating a dialysis care plan? Download Carepatron's free PDF and example to get started.

Medicare Eligibility Age Chart

Unlock key insights into Medicare eligibility with our detailed age chart and comprehensive guides, perfect for healthcare professionals and the public.

Coleman Block Test

Streamline the process of documentation during a Coleman Block Test with a patient by downloading our Coleman Block Test template today!

Appointment Schedule Template

Streamline scheduling process, optimize time management, and enhance productivity. Organize your appointment schedules with our Appointment Schedule Template.

Osteoporosis Care Plan

Developing an osteoporosis care plan is essential for managing this condition effectively. Download Carepatron's free PDF example to learn more.

Medicare Fact Sheet

Download a free Medicare Fact Sheet for your patients. Learn how Medicare works with our free template.

Antipsychotic Sedation Chart

Discover the essential functions of modern antipsychotic drugs, sedation charts, the benefits of medications, and how Carepatron enhances mental health treatment.

Conversation Skills Worksheet

Level up conversational abilities with our engaging Conversation Skills Worksheet. Practical exercises and goal-setting included. Download for free today!

Contingency Map

Understand and use Contingency Maps for behavior management in therapy, education, and parenting for improved decision-making.

Healthy and Unhealthy Food Worksheet

Download our free Healthy and Unhealthy Food Worksheet to help you identify nutritious choices and balance your diet. It includes a fun plate activity!

Diabetes Treatment Guidelines

Explore comprehensive Diabetes Treatment Guidelines for effective management and improved health outcomes.

Steinman Test

Learn about the Steinman Test, a diagnostic procedure for assessing shoulder stability and potential issues, in healthcare.

Medical Spa Business Plan

Discover how to launch and grow your medical spa with our comprehensive business plan guide. Tips, templates, and strategic insights for success.

PTSD Dissociation Test

Assess PTSD dissociation symptoms with Carepatron's free PDF download containing a test and examples for evaluation. Get insights and guidance on recognizing symptoms.

Medical Billing and Coding Practice Worksheets

Enhance medical billing & coding skills with our practice worksheets! Perfect for training & mastering critical concepts. Start learning today!

CVC Checklist

Discover an essential CVC checklist for efficient business operations. Streamline your processes and enhance productivity with our comprehensive guide.

Massage Therapy Invoice Template

Get access to a free Massage Therapy Invoice Template with Carepatron. Streamline your documentation and invoicing process with our PDF.

Ankle Injury Diagnosis Chart

Learn more about ankle injuries and have a step-by-step guide on diagnosing them with our free ankle injury diagnosis chart template.

Health Triangle Worksheets

Explore and improve your well-being across physical, mental, and social health with our comprehensive Health Triangle Worksheets.

Cholecystitis Treatment Guidelines

Explore our Cholecystitis Treatment Guidelines for managing acute conditions. Download the PDF now.

Schizophrenia Treatment Guidelines

Discover the latest Schizophrenia Treatment Guidelines, including antipsychotic medication, psychosocial interventions, and cognitive behavioral therapy.

Glasgow Coma Scale

Access a free Glasgow Coma Scale Template for a structured assessment of consciousness and neurological function in patients.

Height Weight Charts

Learn about height-weight charts and their use in healthcare practice. Find out your ideal weight and stay healthy!

Normal Blood Sugar Levels Chart

Understand how a Normal Blood Sugar Levels Chart works. Get access to a free PDF template and example in this guide.

Doctors Note

Access our Doctor's Note Template to ensure a more organized approach when writing this document for patients.

Pancreatitis Nursing Care Plan

Explore our Pancreatitis Nursing Care Plan Template with Carepatron guide. Efficient, adaptable, and user-friendly—perfect for healthcare professionals.

Upper Extremity Strength Assessment

Download our Upper Extremity Strength Evaluation Form to accurately assess muscle strength in shoulders, arms, and hands.

10-Day Detox Diet Food

Discover a transformative 10-Day Detox Diet Food List with a sample menu tailored for health and vitality. Download your free PDF guide and start rejuvenating today!

Nutrition Intake Form

Make taking on new patients at your nutrition practice a breeze with our free and interactive PDF Nutrition Intake Form designed for dietitians and nutritionists.

Baby feeding chart

Track your baby's feedings with a helpful chart. Ensure proper nutrition. Download a free PDF example and learn effective usage.

Client Consultation Forms

Use our free Client Consultation Form to gather more details about your client's health concerns. Access the PDF template and example here.

ABCDE Assessment

If you have a patient who is in critical condition due to a life-threatening illness or injury, perform the ABCDE Assessment to help stabilize them to buy time for doctors to make a diagnosis and start treatment.

Palliative Performance Scale

Learn about the Palliative Performance Scale and its application in hospice care. Download a free PDF template and follow our guide to using the PPS effectively.

Join 10,000+ teams using Carepatron to be more productive

Dental Business Plan Template

Written by Dave Lavinsky

Dental Business Plan

You’ve come to the right place to create your Dental business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their dental businesses.

Below is a template to help you create each section of your Dental practice business plan.

Executive Summary

Business overview.

Bright Family Dental is a startup dental clinic located in Milwaukee, Wisconsin that will be owned and operated by Dr. Ingrid Williams. Dr. Williams has worked with a team of dentists at another local family local dentistry for the past 18 years and has become one of the most requested dentists in the area and has now decided to open a dental clinic of her own. Milwaukee is a large metropolitan area where there is a shortage of dental offices that can serve the growing population. Dr. Williams plans on recruiting a team of dental assistants and hygienists from the local college.

Bright Family Dental will provide a comprehensive array of dental services to all individuals that include cleanings, restoration, and cosmetic dental care. The dental clinic will be located in a mid to higher income area in town that is surrounded by other ancillary medical offices as well as retail stores and restaurants.

Product Offering

The following are the services that Bright Family Dental will provide:

• Dental cleanings and examinations
• Dental implants
• Porcelain veneers
• Crowns and bridges
• Dentures and partials
• Tooth extraction
• Teeth whitening
• Emergency dental care

Customer Focus

Bright Family Dental will target all households within a 5-mile radius. This will include families with children, teenagers, and young adults, seniors, and individuals who are insured and uninsured.

Management Team

Bright Family Dental will be owned and operated by Dr. Ingrid Williams. She will recruit a team of highly qualified and trained dental assistants and hygienists. She will also hire a receptionist to answer phone calls and administer scheduling and rescheduling of patients. The clinic will also employ a full-time financial coordinator to handle all billing, insurance processing, and bill payments.

Success Factors

Bright Family Dental will be able to achieve success by offering the following competitive advantages:

• Clean, modern, and welcoming dental office with the latest dental technology
• Comprehensive menu of services that covers most dental procedures
• Is willing to take uninsured patients and offer flexible payment plans
• Bright Family Dental offers the best dental pricing in the area

Financial Highlights

Bright Family Dental is seeking $150,000 in debt financing to launch its dental business. The funding will be dedicated towards securing the dental clinic, purchasing dental equipment and supplies, and purchasing the office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the opening of the new dental clinic. The breakout of the funding is below:

• Dental office space build-out: $20,000
• Dental equipment and supplies: $50,000
• Office equipment and supplies: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $50,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Bright Family Dental.

Company Overview

Who is bright family dental.

Bright Family Dental is a startup dental clinic located in Milwaukee, Wisconsin.  The clinic is founded by Dr. Ingrid Williams, a certified dentist who received her dental certification in 2004. Dr. Williams has worked with a team of dentists at another local family local dentistry for the past 18 years where she served children, teenagers, adults, and seniors to maintain a healthy and beautiful smile.  Dr. Williams has become one of the most requested dentists in the area and has now decided to open a dental clinic of her own. Milwaukee is a large metropolitan area where there is a shortage of dental offices that can serve the growing population. Dr. Williams plans on recruiting a team of dental assistants and hygienists from the local college.

Bright Family Dental will provide a comprehensive array of dental services to all individuals that include cleanings, restoration, and cosmetic dental care. Bright Family Dental will be the dental clinic of choice in Milwaukee as it will implement a clean, friendly space with the latest dental technology. The dental clinic will be located in a mid to higher income area in town that is surrounded by other ancillary medical offices as well as retail stores and restaurants.

Bright Family Dental History

Bright Family Dental is the first startup business for Dr. Ingrid Williams. As an established dentist in the community, Dr. Williams has gained a reputation for providing excellent dental care to her patients of all ages. She realized that a particular segment of Milwaukee was lacking a sufficient comprehensive dental clinic and decided to pursue the opportunity of opening up her own dental practice.

Since incorporation, Bright Family Dental has achieved the following milestones:

• Registered Bright Family Dental, LLC to transact business in the state of Wisconsin.
• Has located an office space that will be ideal for a dental practice and signed a Letter of Intent
• Began the branding process of developing the clinic name, logo, and website
• Began recruiting a staff of dental assistants and hygienists, receptionist, and financial coordinator

Bright Family Dental Services

The following will be the services Bright Family Dental will provide:

Industry Analysis

Over the past five years, the Dental industry experienced largely positive growth, as advances in dental technology and improved access to care for older adults resulted in greater gains. The industry benefited from rising disposable income and a relatively low unemployment rate, resulting in more consumers with healthcare coverage.

The average industry operator is expected to experience relatively high profit. The industry has historically experienced high margins, as a result, the industry is expected to continue expanding over the next five years, with more operators entering the field.

Industry revenue is projected to grow, increasing at an annualized rate of 2.3%. In particular, demand for industry services will come from older adults, who tend to need more serious and more frequent dental care as they age. In addition, the expansion of dental care through Medicaid will enable low-income adults to access the care they need. A relatively low unemployment rate will also support coverage and thus accessibility of industry services.

Customer Analysis

Demographic profile of target market.

Bright Family Dental will target all households within the immediate area. This will include families with children, teenagers, and young adults, seniors, and individuals who have insurance. Bright Family Dental will also take uninsured patients and offer payment plans if they need help with out-of-pocket dental expenses.

The precise demographics for Milwaukee, Wisconsin are:

Customer Segmentation

Bright Family Dental  will primarily target the following customer profiles:

• Families with children
• Young adults
• Uninsured adults

Competitive Analysis

Direct and indirect competitors.

Bright Family Dental will face competition from other companies with similar business profiles. A description of each competitor company is below.

Holmgren Family Dental

Holmgren Family Dental is a local dental practice that operates with the leadership of Dr. Andrew Holmgren. The practice consists of a team of  hygienists and assistants who offer exams and cleanings, fluoride treatments, fillings, crowns, bridges, root canals, implant restorations, mouth guards, dentures, sealants, and dental x-rays. His practice consists mainly of children and teenagers who are in need of braces. Dr. Holmgren provides the initial braces evaluation and exams and then refers his patients to the nearby orthodontist whose practice is next door. In addition, Dr. Holmgren also offers treatments for snore prevention, sinus lift augmentation, and bone grafting. Service costs vary depending on the needs of the patient and treatment plan. The office uses MedPay Credit to offer payment plans for procedures that aren’t covered by insurance.

The Dental Specialists of Milwaukee

The Dental Specialists of Milwaukee provides family dental care with a focus on children’s dentistry. The clinic is committed to reducing the need for future extensive dental work and providing preventative dental care for its patients. Their list of services include general dentistry, children’s dentistry, oral surgery, orthodontics and braces, and aligners. With five locations throughout Milwaukee, the practice has ten dentists and a team of assistants and hygienists who are able to service the large patient base. As the largest dental group in Milwaukee, The Dental Specialists of Milwaukee take patients of all ages and incomes and offer flexible payment plans. They take most insurance as well as Medicaid. The clinic also offers a dental discount payment plan that has low monthly payments, no interest, and no credit check required.

Riley Dental

Riley Dental provides comprehensive oral health care while providing excellent customer service. The head dentist, Dr. Ana Riley, focuses on providing patient-focused comprehensive dentistry. As a general dentist, Dr. Riley has the experience and skill needed to offer the highest quality of care and services for her patients to maintain supreme oral health. Riley Dental offers dental cleanings and exams, crowns and bridges, dental fillings, emergency dentistry, dentures and partials, root canals, and extractions. The office also offers cosmetic treatments like veneers and teeth whitening. Dr. Riley also works extensively with geriatric patients to provide whatever is necessary for their unique needs. Riley Dental has invested in state-of-the-art technology and a digital x-ray machine. The clinic offers flexible payment plans for services that are not covered by insurance.

Competitive Advantage

Bright Family Dental will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of dental professionals who also offer excellent patient care
• Comprehensive menu of services that provides excellent dental care for all of its patients
• Will take uninsured payment plans and offer a flexible payment plan for dental services
• Bright Family Dental offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Bright Family Dental will offer the unique value proposition to its clientele:

• Clean, modern, and welcoming dental office that has implemented the latest dental technology
• Competitive pricing
• Does not over schedule patients. All patients will be seen at their scheduled time so that the family doesn’t spend hours of their time at the dentist office.

Promotions Strategy

The promotions strategy for Bright Family Dental is as follows:

Bright Family Dental will be located in a highly populated area with heavy traffic flow. The location has prime visibility to new and existing patients.

Word of Mouth/Referrals

Dr. Williams has built up an extensive list of contacts over the years by providing exceptional dental service and expertise to her patients. The majority of her patient base will likely follow her to her new practice.

Print Advertising

Bright Family Dental will invest in professionally designed print ads to display in the local newspapers or flyers and publications.

Website/SEO Marketing

Bright Family Dental will hire an outside advertising firm to develop the company’s website. The website will be well organized, informative, and list all the services that Bright Family Dental is able to provide. The website will also list their contact information and location. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Milwaukee family dentist” or “dentist near me”, Bright Family Dental will be listed at the top of the search results.

The pricing of Bright Family Dental will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Bright Family Dental.

Operation Functions:

• Ingrid Williams will be the head Dentist and Operator of the dental clinic. She will employ the following:
• Keith Murray – Dental Hygienist
• Sarah Evans – Dental Assistant
• Brenda Marshall – Financial Coordinator who will process all insurance claims, billing, and accounts payable and receivable
• Rita Johnson – Receptionist who will handle all calls, files, and scheduling of patients

Milestones:

Bright Family Dental will have the following milestones complete in the next six months.

8/1/202X – Finalize contract to lease office space

8/15/202X – Finalize personnel and staff employment contracts for the Bright Family Dental team

9/1/202X – Order office and dental practice equipment and supplies

15/15/202X – Begin marketing efforts

10/22/202X – Begin moving into Bright Family Dental office

11/1/202X – Bright Family Dental opens its office for business

Dr. Ingrid Williams is a graduate of the University of Wisconsin Dental School and has been a practicing dentist at a local dental office for 18 years. During her tenure at the clinic, Dr. Williams performed a variety of dental services to patients of all ages.

Financial Plan

Key revenue & costs.

The revenue drivers for Bright Family Dental are the fees for dental services performed at the office.

The cost drivers will be the cost of supplies necessary to maintain the dental services. Other expenses will be the payroll cost, rent, utilities, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Patients Per Month: 80
• Average Cost of Services: $2,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, dental business plan faqs, what is a dental business plan.

A dental business plan is a plan to start and/or grow your dental business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your dental business plan using our Dental Business Plan Template here .

What are the Main Types of Dental Businesses?

There are a number of different kinds of dental businesses, some examples include: General Dentist, Periodontist, Endodontist, and Pedodontist or Pediatric Dentist.

How Do You Get Funding for Your Dental Business Plan?

Dental businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Dental Business?

Starting a dental business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Dental Business Plan - The first step in starting a business is to create a detailed dental business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your dental business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your dental business is in compliance with local laws.

3. Register Your Dental Business - Once you have chosen a legal structure, the next step is to register your dental business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your dental business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Dental Equipment & Supplies - In order to start your dental business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your dental business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

• Member Login

Dental Business Plans 101

Ready to create a business plan for your dental practice? The good news is that you can follow the same general guidelines as other small businesses.

Before you begin, ask yourself these key questions:

• Can you describe your potential dental practice in detail?
• Do you have an actionable marketing plan?
• Who is in the market? What are they doing right - or wrong?
• What pricing and payment policies are you considering?
• What’s your growth strategy?

Download Supporting Materials  (Free for ADA members) Components of a Business Plan

Existing dental practices may also need to update their business plans, especially if they want to expand.

An updated plan needs:

• Your dental practice’s financial position
• Your current debt, if any
• Updated lender information and terms
• A recent financial comparison with similar businesses
• An analysis of your current costs and your “break-even” point

Dental Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 2,000 dentists create business plans to start and grow their dental practices. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dental business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Dental Business Plan?

A business plan provides a snapshot of your dental business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Dentist Office

If you’re looking to start a dental practice or grow your existing dental business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your dental business in order to improve your chances of success. Your dental business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Dental Practices

With regards to funding, the main sources of funding for a dental practice are credit cards, personal savings, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dental practice you are operating and the status; for example, are you a startup, do you have a dental practice that you would like to grow, or are you operating a chain of dental offices.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the dental industry. Discuss the type of dental business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of dental business you are operating.

For example, you might operate one of the following types:

• General Dentist : this type of dentist will stick mostly to restorative dentistry and hygiene care in their office. This includes, but is not limited to, initial and emergency exams, including oral cancer screenings, cleanings and periodic hygiene exams, gum treatments for gum disease, white fillings to repair decayed or broken teeth, porcelain crowns, bridges and veneers, implant porcelain crowns and teeth whitening.
• Periodontist : this type of dentist focuses on problems that patients have with their gums, bone and tissues which support the teeth.
• Endodontist : this type of dentist is also known as a root canal specialist.
• Orthodontist : this type of dentist does braces on kids and adults to straighten their teeth, as well as dentofacial orthopedics.
• Pedodontist or Pediatric Dentist : this type of dentist specializes in treating children.

In addition to explaining the type of dental business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new clinic openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the dental industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the dental industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards cosmetic dentistry, it would be helpful to ensure your plan calls for plenty of cosmetic procedure options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your dental business plan:

• How big is the dental industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your dental practice. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your dental business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: adults, children, teens, elderly, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of dental business you operate. Clearly adults would want a different atmosphere and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most dental practices primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Dental Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other dental businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes federal agencies who provide direct services to military personnel or disadvantaged populations, and nonprofit dental providers. You need to mention such competition to show you understand that not everyone who seeks dental services will choose a private dental practice.

With regards to direct competition, you want to detail the other dentists with which you compete. Most likely, your direct competitors will be dental practices located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of patients do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior dental services?
• Will you provide dental services that your competitors don’t offer?
• Will you make it easier or faster for customers to make an appointment?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a dental practice plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of dental practice that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to general dentistry, will you offer cosmetic procedures?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your dental practice. Document your location and mention how the location will impact your success. For example, is your practice located in a medical office building, in a commercial area, etc. Discuss how your location might provide a steady stream of customers. 

Promotions : the final part of your dental business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Social media advertising
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your dental business such as serving patients, procuring supplies, keeping the office clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th patient, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your dental practice’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in the dental business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in dental practices and/or successfully running small businesses.

Financial Plan

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 20 patients per day or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Example 5 Year Annual Income Statement

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your dental office, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Example 5 Year Annual Balance Sheet

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dental business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like radiographs, dental chairs, dental instruments, computers, software, etc.
• Cost of maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Example 5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office design blueprint or location lease.

Dental Business Plan Summary

Putting together a business plan for your dental practice is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the dental business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful dental practice.

Dental Business Plan FAQs

What is the easiest way to complete my dental business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Dental Business Plan.

What is the Goal of a Business Plan's Executive Summary?

Don’t you wish there was a faster, easier way to finish your Dental business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

• Read Time: 7 mins
• May 5, 2021

How to write a business plan for your dental practice

• Read Time: 7 min

The Floss / For Dentists / How to write a business plan for your dental practice

A business plan. Your practice simply has to have one. It’s going to lay out all the detailed information that helps you set your practice on the road to success. It’ll include market analysis, a marketing plan, competitive analysis, cash flow projections, and more. 

In essence, a business plan allows you to track, monitor, and evaluate the progress of your practice over a period of time. It allows you to gauge how your practice is progressing against your original projections for your business. This, in turn, will make it easier to make an objective evaluation of your practice’s progress. 

And it functions as an essential marketing document. It helps show stakeholders in your business that your practice is sustainable and worth investing in, whether that investment is monetary or time-based. 

Your business plan should be a living document. As you gain experience and achieve goals, the plan should be modified to reflect changing goals and knowledge you have gained during the time the practice has been in operation. 

Grow your dental practice

Opencare is the only risk-free patient acquisition solution for dentists.

Business plans provide you with a detailed guideline on what steps you need to follow in order to ensure your practice is a success and that it achieves both your short-term and long-term goals. They are an invaluable strategic tool that every dental plan should carefully consider and craft before opening their business. 

Each individual business plan will be unique to you and your business. However, here are some guidelines you can follow to make the process of creating your business plan easier. Some basic elements any business plan should incorporate include:

Executive summary

The executive summary is perhaps one of the most essential parts of the plan. It’s a short section at the start of the plan that summarizes the plan as a whole. Typically, this section is one to two pages in length.

Some elements that should be summarized as part of the executive summary are:

• Legal structure : Key to establishing your practice, determine what type of business it will be. If you’re setting up a partnership, this section should also include percentage ownership of each partner. Other elements that you should mention include resources like attorneys and accountants who will be part of your support team.
• Services provided : Explain which dental services you will be providing in your practice. This section will also clarify what your practice’s unique value proposition will be — what sets it apart from those of your competitors and other  dentists near you .
• Goals : List the overall goals of your practice by priority. You should start with the mission statement and then list out the specific goals.
• Market analysis : An analysis of the dental landscape in your area and your practice’s ability to meet your identified needs.
• Marketing strategy : A quick summary of which strategies you will be employing. This section should be a response to the market analysis, and you should go into more detail in the marketing plan part of the business plan.
• Break-even point : This will also be part of the financial plan and analyses how viable your practice is at the current time.
• Operations plan summary : Summarize what systems you have in place in order to increase the growth of your practice. You will need to go into more detail in the operations plan section.
• Organizational / staffing structure : A summary of how many staff you have, their responsibilities and roles, and a forecast of personnel needs.

This section is key when you approach lenders for loans. It should be enticing to potential lenders and explain how you plan to make your practice a success. Therefore, it should be persuasive and compelling.

While this section goes at the start of your plan, you should write it last. This is because it is a summary of the rest of the plan, and you will need to have a detailed plan completed before you can write it.

Collect 99% of your claims

We settle your claims, so you don’t settle for less.

Description of products and services

In this section, you should elaborate on the types of services your practice will provide patients. Explain whether specialty services will be performed in-house or will be referred to outside practices and doctors.

If you’re acquiring an existing practice as opposed to opening a new one, clarify any changes you’ll be implementing to the products and services the practice is already offering. 

Operations plan 

This is where you detail the operational systems that will help you run your practice, meet your goals, and measure how effective you are at achieving your aims.

It will describe how you will procure the products needed to keep the business running, what personnel will be part of your business, and how you will manage your inventory. You’ll also detail factors like hours of operation, any licenses and permits you’ll require before opening, dental insurances that your practice will and will not accept, schedule for equipment maintenance, and so on.

One of the most important parts of your operations plan is detailing a one-year action plan. This will serve as a template for you to follow and help you detail what steps you need to take to ensure your plan is a success.

This section is the ‘nuts-and-bolts’ part of your plan and is likely to be the longest section of your business plan. Managing operations efficiently helps increase profitability and decrease stress. Without an efficient operations plan, you will find meeting objectives and goals a challenging task. 

Market analysis and marketing plan

This is where you’ll document data on how your competitors operate. Some parts of your competitors’ practices you may want to look at include their online presence, SEO rankings, how they manage their digital content, and any other marketing efforts you think is relevant.

Once you have conducted a market analysis of your competitors, you’ll also need to document your own marketing plan. Elements you should include as part of your plan include an overview of your intended market and the type of patients you plan to target, their income level, age, and lifestyle.

Sign up for our newsletter.

Just let us know a bit about yourself..

You should also clearly set out how you plan to set your business apart from competitors and maintain your own customer base. For example, if you operate in close proximity to another dental practice, how will you ensure patients looking to  find a dentist  visit your practice over that of your competitor?

Make sure to conduct a SWOT analysis. This is an analysis of your practice’s strengths and weaknesses, as well as the market opportunities you can take advantage of and the threats that your practice faces. This will help you better personalize your marketing plan to your goals while also considering outside factors that could hinder those goals and detailing how you will overcome those issues. 

Your marketing strategy should focus on developing awareness of your practice amongst prospective patients. This will include the use of internal marketing (brochures, posters, newsletters, etc.), external marketing (direct mail, email, advertising, online marketing through websites and social media, etc.), and customer service to ensure your patients have a good experience and keep on returning to your practice.

One key element of the marketing plan for modern dental practices is to map out their website design. Having a well-designed website can help you stand out from competitors and can be hugely beneficial in attracting patients. For example, suppose patients are able to make a  dentist appointment  online quickly. In that case, they are more likely to choose your practice over a competitor that makes it difficult to schedule an appointment. 

If your marketing strategy is going to be significantly different from that of your competitors, you should also explain the rationale behind your choice as part of your strategy.

Financial plan

A financial plan is a key component of the marketing plan and will be the section that’s of most interest to potential lenders. If you’re approaching banks or other individuals for a loan, this section will help them make an informed decision over whether or not to lend to you. Due to its importance, this section should be carefully planned out and meticulously written.

For new practices, the financial plan will be based on 12 and 24-month financial projections, as you won’t already have an existing performance to base it off. Some key elements that you should include in your financial plan include:

• Income projections over a 12 and 24-month period
• Your personal financial statement 
• Collateral you’ll offer in exchange for a loan
• The total amount of funds that will be required by your practice for a 24-month period
• A plan for how the funds will be allocated
• Cash flow forecast
• Historical financial analysis looking into the viability of a dental practice
• Supporting documents that may be required by the lender, including a copy of your credit report, historical financial statements, five-year financial projections, and any other relevant document

Your financial plan should lay out a plan that accounts for the impact of outside financial influences that will affect your finances. These influences include competition, the economy, seasonal variations, and business cycles, as well as any other factors that will impact your practice’s financials. 

Business plan checklist

If you’re just getting started on creating your business plan, there are a variety of templates and checklists that are easily available online. One free downloadable and printable checklist that you can use is  this one .

Before you get started on making your business plan, the American Dental Association (ADA) you make sure to ask yourself some important questions, including: 

• Can you describe your potential dental practice in detail?
• Do you have an actionable marketing plan?
• Who is in the market? What are they doing right — or wrong?
• What pricing and payment policies are you considering?
• What’s your growth strategy?

These will help provide you with a guideline you can refer back to when writing your detailed plan.

The ADA also provides a business plan checklist that is tailored to dental practices. You can download the checklist  here .

FAQs about dental practice business plans

Worry-free insurance verification.

Opencare takes the guesswork and effort out of insurance verification.

How much does it cost to open a dental office?

While start-up costs will differ based on where your practice is located and the types of services you plan on offering, the estimated cost of starting a dental practice  can be  upwards of $450,000, with up to a third of that being equipment costs.

How profitable is a dental practice?

On average, dental practices can have  about a  25% profit margin. This profit margin can be more, depending on your specialty, location, and overhead costs. It is also possible to increase the profit margin of a dental practice in a variety of ways. For new practices, it your business plan allow you a profit margin of at least 40%.

How much does a dental office make a year?

The amount you earn is dependent on the type of services your practice offers, including whether or not you offer specialty services.  On average , general practices earn around $770,000 a year, while specialty practices can make around $1.1 million annually. 

How do I write a business plan for a mobile dental clinic?

If you’re planning a mobile dental clinic, the process for writing a business plan is similar to that of writing a plan for a traditional practice. The steps you need to follow will be the same, and any lenders will expect you to present the same information as part of your business plan.

Remember, the executive summary and the financial plan are two key aspects of your business plan when approaching lenders. A well thought-out and well-written business plan does not only make your practice more appealing to lenders but it also provides you with a blueprint to follow in order to achieve personal and business-related goals. So when you’re writing out your business plan, regardless of whether it is for a traditional practice or a mobile clinic, make sure to include all the relevant details.

Join the community

Join north america’s largest community of dental practices and patients., most popular.

• Cosmetic Advice

For Dentists

• Oral Health How-Tos
• Symptoms, Causes, & Treatments
• Uncategorized
• Wellness Advice

How to make a dentist appointment in 3 easy steps

Learn how to make a dentist appointment today. ✓ First you’ll need to find a local dentist, then prepare your info and questions, and call or go to the dental website to book.

How much do fillings cost with and without insurance?

Wondering how much do fillings cost, with insurance or without it? No matter how old you are, the mere thought of a toothache (and  its

COVID-19 Guidance

Patient Acquisition

Super Practice

Revenue Cycle Management

Practice Login

Popular Searches

Dentists Near Me

Dentists in Seattle

Dentists in San Francisco

Dentists in San Jose

Dentists in Chicago

Dentists in Toronto

Dentists in Denver

Dentists in Austin

Dentists in San Diego

Dental Marketing

Dentistry Practice Management

Dentist Appointments

Tonsil Stones

Dentist Referrals

Level up your oral wellness.

© Opencare 2021

Terms of Use

Privacy Policy

• Sample Business Plans
• Medical & Health Care

Dental Business Plan

Dentistry is one of the most rewarding and profitable entrepreneurial ventures for any dental professional.

You can easily start a dental business, but you need a detailed business plan when it comes to staying competitive in the market, raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your dental office? You’re at the right place. Our dental business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Dental Business Plan?

Writing a dental business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your dental business, its location, when it was founded, the type of dental business (E.g., general dental practice, orthodontic practice, oral surgery practice.), etc.

Market opportunity:

Dental services:, marketing & sales strategies:, financial highlights:, call to action:.

Make sure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Business name and type: Describe what type of dental clinic you run and the name of it. You may specialize in one of the following dental practices:
• Oral surgery practice
• Cosmetic dental practice
• General dental practice
• Mobile dental practice
• Pediatric dental practice
• Company structure: Describe the legal structure of your dental office, whether it is a sole proprietorship, partnership, or others.
• Location: Explain where your business is located and why you selected the place.

Mission statement:

Business history:, future goals:.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The Market analysis section of your business plan should offer a thorough understanding of the dental care industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, general dental clinics may target individuals and families seeking routine dental check-ups.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, there is an increasing demand for cosmetic dental services such as teeth whitening and dental implants; explain how you plan to address the growth opportunity.

Regulatory environment:

Here are a few tips for writing the market analysis section of your dental clinic business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific dentistry services offered to patients. To write this section should include the following:

Dental treatment & services:

• Teeth whitening
• Tooth extraction
• Cosmetic fillings
• Root canal therapy
• Oral surgery, and more.

Describe each service:

• For instance, tooth extraction involves dental examination, anesthesia, tooth loosening, tooth removal, socket cleaning, post-extraction treatment, and follow-up appointments.

Insurance & Payment Options:

• In addition to these payment options, describe if your dentistry offers regular patients discounts or membership plans.

Additional service:

In short, this section of your dental office business plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

The sales and marketing strategies section describes how you will attract new patients and retain existing ones. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced technology, specialized services, and emergency dental care could be some of the great USPs for a general dental clinic.

Pricing strategy:

Marketing strategies:, sales strategies:, patient retention:.

Overall, this section of your dental office business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your dental business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, safety & infection control :.

• These protocols may include waste management, disinfection, sterilization, infection surveillance, etc.

Equipment & Technologies:

• In addition, provide details on the sourcing and maintenance of these instruments and equipment. Explain how these technologies benefit your patients and help you stand out as a dental service provider.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your dentistry effectively.

7. Management Team

The management team section provides an overview of your dental business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your dental clinic, and describe their roles and responsibilities in successfully running the business.

Key managers:

• It should include, Dental director, department/division heads, committees, and other dentists involved in the operations, including their education, specialization, professional background, and years of experience in the dental care industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

This section should describe the key personnel for your dental care services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be up-to-date and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the dental care industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your dental business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample dental business plan will provide an idea for writing a successful dental clinic business plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our dental business plan pdf .

Related Posts

Medical Transport Business Plan

Medical Billing Business Plan

Business Plan Template Example

Why Write a Business Plan Outline

Simple Business Pricing Strategy Guide

Best AI tools for Startups

Frequently asked questions, why do you need a dental business plan.

A business plan is an essential tool for anyone looking to start or run a successful dental business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your dental clinic.

How to get funding for your dental business?

There are several ways to get funding for your dental business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your dental business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your dental practice business plan and outline your vision as you have in your mind.

What is the easiest way to write your dental business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any dental clinic business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Starting a Practice: How to Write an Effective Dental Business Plan

Every business needs a dedicated business plan. Dental practices that are focused and prepared with a documented plan of action reach key milestones quicker, and can steer their business more effectively as it grows. Plus, without a dental practice business plan in place, you’ll find it hard to get funding.

Creating a thorough dentistry business plan isn’t as daunting as it may seem. Learn about all of the key considerations, best practices, and how to create your own dental business plan in our helpful guide.

Starting a Dental Practice Business Plan: Considerations

Writing a business plan for a dental practice is no different to compiling one for any other organization. However, the list of considerations varies depending on whether you are a new or existing practice.

Dental Business Plans for New Practices

Before you put pen to paper, work through the following questions to help you prepare:

• What will your new dental practice look like?
• Where is it located?
• What is your target market?
• What prices will you charge?
• How many competitors will you have?
• What are your competitors doing that you could do better?
• What is your growth strategy?
• Do you have a marketing plan prepared?

Dental Business Plans for Existing Practices

Updating a business plan for dental offices that are already up and running will require some additional details:

• Current financial position
• A list of debts owed, with updated lender details and payment terms
• An analysis of operational costs and your break-even point
• A financial comparison of your practice versus a competitor

Once you have all of this information, you can start compiling your dental business plan.

Dental Business Plan Template

Creating a dental office business plan may seem daunting, but it’s not as complicated as you might think. The beauty of a good dentistry business plan is that it’s a living document that can evolve as your practice grows and develops. It’s normal that some areas of your business grow faster than others. So as you progress you can even create separate dental business plan samples for each specialty split into general dentistry, orthodontics, periodontics, etc. Here is a breakdown of the sections you’ll need to cover in any thorough dental business plan.

Executive Summary

Although this is the first section of your dental office business plan, it should be the last part you write because it summarizes all of the other sections. It should cover no more than two pages and be written professionally in a way that is compelling to potential investors. Be sure to include a mission statement explaining the company’s purpose, why it exists, and the overall goal of operations.

Company Summary

State the location of the company, days and hours of operation, what services are offered, a breakdown of company ownership, and details about the following expenses and assets:

• Start-up expenses – Legal fees, stationery, deposit payments, office renovation costs, insurance, etc.
• Fixed assets – Dentistry equipment , furniture, computers, display cabinets, etc.
• Operating costs – Payroll, rent, utilities, equipment maintenance, practice management software, dental supplies, marketing costs, etc.
• Liabilities and capital – Current cash balance, borrowing agreements, outstanding bills, the balance on loans taken, etc.

A detailed breakdown of every service offered and the costs for each. For example, a dentistry business plan for an orthodontist may list information and prices for braces, palatal expanders, and retainers. In contrast, a cosmetic practice may provide details about teeth whitening, gap removal, and veneers.

Market Analysis

A breakdown of your consumer market is a vital component of any business plan. Dental practices typically segment customers into three categories — children, adults, and seniors. Record how your current market split matches your intended target market, including details on income, lifestyle, and any other relevant factors. This will help improve your marketing plan.

Competitor Analysis

Collect as much data about your competition as you can, including how they manage their online presence, what digital platforms they are active on, their website SEO rankings, and any other relevant information that will help you develop a plan to beat them.

This section maps out exactly how you intend to achieve your goals. To do that, you’ll need to consider and stipulate your:

• Unique selling points (USPs) – The tactics you will use to gain a competitive edge, like customer service, quality, affordability, etc.
• Marketing strategy – What dental social media marketing channels and techniques you will use to attract and retain patients.
• Sales strategy – How you’ll sell, upsell, and cross-sell your products and services, and what dental insurance policies you’ll accept.
• Milestone targets – Specific targets you wish to achieve within a designated time frame.

Every dental business plan template should explain how the practice will be managed. Include a complete list of personnel, their qualifications, and responsibilities. In addition to full-time employees, you can also list business associates like insurance agents, real estate advisors, and attorneys. Always add a personnel plan for staff that are still required if your team has current vacancies.

Financial Plan

This is one of the most important sections of your business plan and should be presented in great detail. You should include:

• Historical financial analysis
• A projected income forecast for the following 12-24 months.
• A cash flow forecast
• Your personal financial statement
• The total funding required for the next 12-24 months.
• Offered collateral
• Details on how funds will be allocated

You’ll also need to include supporting financial documents, which should be a maximum of 90 days old to comply with current lending guidelines:

• Financial statements
• Copies of credit reports
• Individual income tax returns
• Business income tax returns.
• A copy of the aging schedule

We hope this business plan dental practice sample will help you develop a detailed and actionable plan for your clinic. As your patient base grows, you’ll need to partner with an efficient practice management system. Cloud 9 Software specializes in innovative orthodontic practice management software that helps businesses optimize for success by improving staff productivity, user efficiency, and workflow processes.

Get in touch today or book a demo to learn how our cloud-based solutions can help your business grow.

Related Resources

Dental operatory design: how to create the right environment for your practice.

A dental operatory design should be functional, safe, and professional. ✓ Find out why design matters and how to create the perfect layout for your practice.

Dentistry Management: How to Run a Successful Dental Practice

Need guidance on running your first dental practice? Read our dentistry management blog to learn how to run a successful dental business today!

15 Orthodontic Marketing Strategies You Need to Use Right Now

Learn the most effective strategies for how to market an orthodontic practice. ✓ Click here to find promotion ideas and tips to get more patients today!

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Dental Office Business Plan

Start your own dental office business plan

The Tooth Fairy

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Tooth Fairy is the dentistry practice of Steve Extractor.  The Tooth Fairy will offer general and cosmetic dentistry to the citizens of Eugene, Oregon. Through a combination of industry benchmark customer service and flexibility, The Tooth Fairy will quickly gain market share.

Steve will leverage the years he spent in private practice to model his new business.  His past experience in conjunction with his forward-looking customer-centric business model will allow him to rapidly grow a large and loyal patient base.  Profitability will be reached by month 10, and sales will reach comfortable levels by the end of year two.

1.1 Objectives

The objectives for the first years of operation include:

• To create a start-up organization from an already existing practice whose primary goal is to exceed customer’s expectations.
• To increase the number of clients by 20% per year through superior performance and word-of-mouth referrals.
• To form a dentistry practice that is able to eventually survive off its own cash flow.

1.2 Mission

The Tooth Fairy’s mission is to provide the finest dental care.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.3 Keys to Success

The key to success is to meet the market need and exceed customer’s expectations.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Tooth Fairy, to be located in Eugene, OR, will offer both general dentistry as well as cosmetic dentistry.  General dentistry consists of primarily of cleaning and fillings, while cosmetic dentistry consists of teeth whitening, veneers, and gap removal.  The Tooth Fairy is forecasted to reach profitability by month 10 and have respectable third year profits.

2.1 Company Ownership

The Tooth Fairy is an Oregon limited liability corporation owned by Steve Extractor.

2.2 Start-up Summary

The following are the required start-up costs:

The purchase of Dan Jokerdoc D.D.S.’ private practice.  The purchase includes the patient list, office space, front chair and desk, two dental chairs, two light systems, fully-equiped sterilization room, compression air system with a suction unit, x-ray unit, mirrors, and a phone system.  This practice has been valued by the following variables: equipment, office space already built for a dentist, goodwill, and future revenue streams.  The equipment has been valued at $30,000, $15,000 for tenant improvements on the office space, the patient list at $5,000 and $25,000 for future profitability.  The entire practice was sold for $65,000 because Dr. Jokerdoc was in need of quick cash. Statistical studies have shown that patients that are made comfortable are likely to stay with the new doctor when a practice is sold.  This will help with cash flow, minimizing the amount of start-up cash.  The bulk of the equipment needed will procured through the purchase of the practice, however, there is a lot of equipment that will be needed to be purchased separately. 

The following list details what else will be needed.

• Front desk equipment including a Xerox machine, fax machine, a computer terminal with Microsoft office, QuickBooks Pro, laser printer and a CD-RW.
• Disposables which include: assorted trays and explorers, x-ray film, filling material, paper products, and impression material.
• Placing instrument.
• Curing instrument.
• Ultrasonic scaler (for removal of prophylaxis).
• High- and low-speed drills (enough for two operators).

Please note that all items that are to be used for more than a year will be classified as long-term capital assets and will be depreciated using the G.A.A.P approved straight-line method of depreciation.

The Tooth Fairy provides both general improvements consisting primarily of cleaning and fillings, as well as cosmetics  improvements.  The cost for cleanings are around $100, not including x-rays.  The cost for fillings ranges significantly depending on the material used.   Dr. Extractor will be deriving the majority of revenue from cosmetics by the end of the year.

Cosmetics can be classified into three main areas:

• Teeth whitening . There are many different ways a tooth can be stained, common causes are age, antibiotics, excess fluoride, illness, and certain beverage consumption.  Teeth whitening removes the discoloration and restores the original whiteness.  Dr. Extractor is currently using a state-of-art home treatment.  The home treatment begins with a casting of the patient’s teeth made from an impression taken at the office.  A bleaching tray is made from this impression and the Dr. then provides the patient with all the necessary instructions and material to accomplish the whitening at home.  Costs are around $300.
• Veneers . These are porcelain shells that are bonded to the front of the teeth.  They reshape the tooth and make the tooth whiter in color.  The costs of veneers range from $600-800 per tooth.
• Gap removal . This procedure uses tooth-colored plastic that is bonded to places where there should be tooth material.  The removal of gaps makes a significant improvement to a smile.  The cost for gap removal ranges from $300-$1,000.

The Tooth Fairy will be billing customers at a per procedure rate.  Only a portion of the cosmetics will be billed to an insurance company, the bulk will be paid by the individual.

Market Analysis Summary how to do a market analysis for your business plan.">

 While people of all ages require a general dentist, Dr. Extractor will be concentrating his practice on cosmetic improvements.  There are two distinct groups of people who use cosmetic dentistry.  The first group is young adults, a group of people that are concerned with their appearance.  The second group is seniors, equally concerned with their appearance, but for reasons, typically economic, have not had the ability to get the work done before.

4.1 Market Segmentation

The Tooth Fairy has two distinct groups of customers:

• Adults . Younger adults, typically 27-39 who are concerned with their appearance. This group can be further defined as both male and female with individual incomes over $45,000 a year.  While some of the target group are professionals, a large segment of this target segment are-live-at-home spouses who do not have a full time job.  This group is more likely than not to consider cosmetic surgery as a method from improving their appearance.
• Seniors . This group sees dental work as a safe way to improve they way they look. They prefer cosmetic dentistry over plastic surgery, which is viewed as a risky cosmetic surgery that this group is less likely to use.  The seniors typically live off of more than $50,000 a year in retirement savings.  This group is almost entirely retired and their day is mainly composed of leisure time activities.

4.2 Target Market Segment Strategy

The Tooth Fairy will target two different segments with specific strategies in the marketing campaign.  While the Yellow Page advertisements will develop visibility among both groups, the seminars will be specifically directed toward the “seniors.”

4.3 Service Business Analysis

The dentist industry is following a trend away from general maintenance toward cosmetics. There is less rampant decay of teeth now relative to five to 10 years ago so dentists are concentrating on areas where there is increased demand.

Please note that The Tooth Fairly’s growth rate is higher than the industry average.  This can be explained by the fact that Steve is concentrating on an emerging niche, and as he is starting a practice from ground zero, so higher than average growth rates can be expected.

4.3.1 Competition and Buying Patterns

There are two forms of competitors:

• The generalist . This type of dentist has a practice centered around general maintenance and does not specialize.
• The specialist . This type of dentist will have a general practice, but in addition to the general practice, they have an area that they specialize in, such as cosmetics.

The buying patterns of patients are based on referrals and trust.  People will chose a dentist preferably based on a referral if that is possible. People new to an area may be unable to get a referral so they find a service provider based on advertising or the Yellow Pages and if they feel comfortable with the provider then they tend to form a long-term relationship with them.

Strategy and Implementation Summary

The marketing strategy will utilize three different methods to generate visibility for The Tooth Fairy’s practice. The sales strategy will be based on educating the consumer so that their decision is an informed one.  By educating the prospective patient, you are empowering them to make the decision rationally by themselves, making them feel comfortable with their choice.

5.1 Competitive Edge

The Tooth Fairy will leverage their two competitive edges to generate market share.

• Customer service . The Tooth Fairy’s entire practice is based on a customer centric service model.  This business model is particularly emphasized when Dr. Extractor is working with patients.  The Dr. believes that the patient must make an informed decision regarding their cosmetic needs.  The Dr. will take significant time detailing what occurs during the procedure, any side effects the patient may notice, as well as the success/failure rate.  Only after the patient has been educated regarding the procedure will the Dr. allow the patient to go forward with the procedure.
• Flexibility . The Dr. recognizes that his patients have busy schedules so he has tailored his practice around being flexible to meet the customers needs. This is an extension to their competitive advantage of customer service, however, the Dr.’s concentration on flexibility is worth noting separately.  The Dr. does not have set office hours in which to schedule appointments within.  He is willing to schedule an appointment at whatever time is needed, including nights or weekends.

5.2 Marketing Strategy

The marketing strategy will be based on developing visibility among prospective patients.  The first aspect of the marketing campaign is a large advertisement in the Yellow Pages which briefly lists the different procedures that the Dr. offers, as well as his flexibility. 

Another method to increase visibility will be free informational seminars that the Dr. will offer, typically through community organizations.  These seminars are an event where people can go and get more information concerning cosmetics as well as get a free individual consultation.  The seminars will be especially attractive to seniors who have more free time, as well as typically take advantage of free informational seminars. 

The third marketing strategy will employ networking through the various organizations that the Dr. is a member of including his church, the Lyons club, the Rotary club, as well as the country club.  As a visible, active member of these organizations, the Dr. will leverage his personal relationships to generate interest in his services.

5.3 Sales Strategy

The sales strategy is based on educating the consumer as much as possible so that they are asking for the service instead of the Dr. trying to convince them they should have the procedure done.  This method is quite effective because it allows the consumer to feel that they arrived at the decision themselves instead of them agreeing to a sales pitch.

When a patient comes in to see the doctor,  there is no charge for the initial consultation.  During this consultation, the Dr. will educate the customer on the different procedures and then analyze the patient’s particular needs.  The patient is then free to ask any questions they have.  After the customer is fully knowledgeable about all the different variables that will effect their procedure, they are then allowed to make a decision as to whether to have any work done.  This sales strategy is geared toward turning prospective customers into long-term customers who are then quite vocal to their friends about the pleasant experiences they had with The Tooth Fairy.

5.3.1 Sales Forecast

The first month will be used to get the new office in order, set up appointments and begin marketing activities.  Month two will see a few appointments, primarily from the prior practice.  Months five through seven will see a jump in cosmetic appointments.  After month seven, there should be a steady increase in sales activity.

5.4 Milestones

The Tooth Fairy will have several milestones early on:

• Business plan completion.
• Office set-up.
• The 20th cosmetic procedure.
• Profitability.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Steve Extractor got his undergraduate degree in biology from Case Western Reserve.  While at Case, Steve knew he wanted to practice health care but was unsure of exactly what. Toward the end of his years at Case, Steve discovered his interest in dentistry.

Several years later Steve became a graduate of The Ohio State University College of Dentistry.  Steve knew that he did not want to live in Ohio for the rest of his life so he immediately upon graduating moved out to Oregon, a state that he was always fond of due to its natural beauty.  The first four months were difficult to make contacts and find a job, but Steve eventually landed a job in an eight person firm doing general dentistry.

At this point friction within the practice began to surface as the other Drs. began to feel threatened by Steve’s new skills and thought that his success would be at the expense of their profits.  It was then that Steve decided that his best career move would be to open up his own practice, allowing him the freedom to manage it himself.  He began by looking for already established practices which would allow him to open his practice quicker because all the equipment was set up and ready to go.  In order to save money when purchasing an existing practice, Steve decided to look for practices that did not have a large list of patients.  After several months of looking, Steve found a Dr. who was retiring with a small list of patients and went into negotiations for the practice.  After three weeks, the deal was sealed.

6.1 Personnel Plan

In addition to Steve, a hygienist, a dental assistant and a front desk person will be hired during month two.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

7.1 Important Assumptions

The following table details important financial assumptions.

7.2 Break-even Analysis

The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-even point.

7.3 Projected Profit and Loss

The following table will indicate projected profit and loss.

7.4 Projected Cash Flow

The following chart and table will indicate projected cash flow.

7.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 8021, Offices of Dentists, are shown for comparison.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Item added to your cart

Here is a free business plan sample for a dental clinic.

If you're passionate about oral health and envision opening your own dental clinic, you've landed on the perfect page.

In the content that follows, we will present to you a comprehensive sample business plan tailored for a dental clinic.

As you might be aware, a meticulously developed business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and strategies for your clinic.

To craft a robust plan with ease and precision, feel free to utilize our dental clinic business plan template. Additionally, our team of experts is available to review and refine your plan at no extra cost.

How to draft a great business plan for your dental clinic?

A good business plan for a dental clinic must reflect the unique aspects of healthcare service provision.

To start, it is crucial to offer a comprehensive overview of the dental market. This includes current statistics and identifying emerging trends in dental care, as illustrated in our dental clinic business plan template .

Then, you should articulate your project with clarity. This encompasses your mission statement, identifying your target demographic (for instance, families, seniors, or cosmetic dentistry patients), and the distinctive services of your dental clinic (such as orthodontics, sedation dentistry, or emergency dental services).

The subsequent section should delve into market analysis. This requires a thorough understanding of local competitors, dental industry trends, and patient needs and preferences.

For a dental clinic, particular emphasis should be placed on the services you plan to provide. Detail your range of services - preventive care, restorative treatments, cosmetic procedures - and explain how they cater to the health and aesthetic desires of your target patients.

The operational plan is equally vital. It should outline the location of your clinic, the design of the patient treatment and waiting areas, equipment suppliers, and the patient care process.

In a dental clinic, it is important to highlight the qualifications of your dental team, the technology used in treatments, and adherence to sterilization and safety protocols.

Next, address your marketing and patient acquisition strategy. How will you attract new patients and ensure patient retention? Consider promotional methods, patient referral programs, and value-added services (for example, offering flexible appointment scheduling or financing options).

Adopting digital strategies, such as a professional website or an active social media presence, is also crucial in the modern healthcare landscape.

The financial framework is another critical component. This includes the initial investment, revenue projections, operational expenses, and the point at which the clinic will become profitable.

In a dental clinic, understanding the cost of dental equipment and supplies is essential, so meticulous planning and a firm grasp of your financials are imperative. For assistance, you can refer to our financial forecast for a dental clinic .

Compared to other business plans, a dental clinic's plan must pay special attention to regulatory compliance with healthcare laws, the management of patient records, and the insurance billing process.

A well-crafted business plan will not only help the clinic owner to define their vision and strategies but also to attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear understanding of the clinic's day-to-day operations.

By presenting a thorough and substantiated plan, you showcase your professionalism and dedication to the success of your dental practice.

To achieve these goals while saving time, you can simply fill out our dental clinic business plan template .

A free example of business plan for a dental clinic

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a dental clinic .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The dental industry is a robust and essential sector within healthcare.

Recent estimates value the global dental market at approximately 37 billion dollars, with projections indicating steady growth in the next decade. This is driven by an increasing awareness of oral health and advancements in dental treatments and technologies.

In the United States, there are over 200,000 dental practices, contributing to an annual revenue of about 138 billion dollars for the dental industry.

These statistics underscore the critical role dental services play in healthcare and their substantial economic impact.

The dental industry is experiencing several key trends that are shaping the future of oral healthcare.

There is a growing emphasis on cosmetic dentistry, with patients seeking treatments such as teeth whitening, veneers, and orthodontics to improve the aesthetics of their smiles.

Technological advancements are at the forefront, with digital dentistry, including CAD/CAM systems, 3D imaging, and laser dentistry, providing more efficient and precise treatments.

Teledentistry is gaining traction, offering remote consultations and follow-ups, which increase accessibility and convenience for patients.

Patients are also becoming more health-conscious, leading to a demand for holistic dental approaches that consider the patient's overall well-being, not just oral health.

Additionally, the integration of environmental sustainability in dental practices, through green dentistry initiatives, is becoming more prevalent.

These trends highlight the dental industry's adaptability and commitment to meeting the evolving needs and preferences of patients.

Success Factors

The success of a dental clinic hinges on several critical factors.

Foremost, the quality of dental care is paramount. Clinics that offer reliable, effective, and patient-centered treatments are more likely to build a loyal patient base.

Innovation in dental procedures and the adoption of cutting-edge technologies can significantly enhance a clinic's appeal and efficiency.

The clinic's location is also vital, as accessibility can influence a patient's choice of dental care provider.

Exceptional patient service, from the initial contact to post-treatment care, is crucial for patient satisfaction and retention.

Lastly, effective practice management, including cost control, staff training, and the ability to adapt to industry changes, such as new regulations or patient expectations, are essential for a dental clinic's long-term prosperity.

The Project

Project presentation.

Our dental clinic project is designed to address the essential need for high-quality dental care in a community-focused environment. Strategically located in an area with high demand for dental services, our clinic will offer a comprehensive range of dental treatments, from routine check-ups and cleanings to advanced procedures such as orthodontics, implants, and cosmetic dentistry.

We will prioritize patient comfort, state-of-the-art technology, and personalized care to ensure the best dental outcomes. Our clinic will be equipped with modern amenities and a calming atmosphere to alleviate the anxiety often associated with dental visits.

With a commitment to oral health education and preventative care, our dental clinic will strive to be a leader in promoting dental wellness in the community.

Value Proposition

The value proposition of our dental clinic lies in our dedication to providing exceptional dental care that goes beyond treating symptoms. We focus on understanding and addressing the root causes of dental issues, ensuring long-term oral health for our patients.

Our clinic will offer a unique blend of advanced dental technology, expert care, and a compassionate approach, setting us apart in the field of dentistry. We are committed to creating a welcoming environment where patients of all ages can receive the care they need without fear or discomfort.

By fostering relationships based on trust and respect, we aim to become a trusted partner in our patients' overall health and well-being.

Project Owner

The project owner is a seasoned dental professional with a passion for community health and a track record of providing top-tier dental care. With a Doctorate in Dental Surgery and years of experience in both clinical and administrative roles, they possess the expertise necessary to lead a successful dental clinic.

They are dedicated to continuous education in the latest dental techniques and technologies, ensuring that the clinic remains at the forefront of dental care advancements. Their leadership is characterized by a commitment to ethical practices, patient education, and a preventative approach to dental health.

With a vision to create a dental clinic that serves as a cornerstone for community health, the project owner is driven to offer a level of care that not only treats dental conditions but also empowers patients to maintain optimal oral health.

The Market Study

Market segments.

The market segments for this dental clinic are divided into several categories.

First, there are individuals with immediate dental health needs, such as those requiring emergency dental care, fillings, root canals, or extractions.

Next, there are patients interested in preventative care, including regular check-ups, cleanings, and early treatment to avoid more serious issues.

The market also includes clients seeking cosmetic dentistry to improve the appearance of their teeth, such as whitening, veneers, or orthodontics.

Finally, a key segment includes referrals from healthcare professionals, such as general practitioners and specialists who recognize the importance of oral health in overall well-being.

SWOT Analysis

A SWOT analysis of this dental clinic project reveals several aspects.

Strengths include a highly qualified dental team, state-of-the-art dental technology, and a strong focus on patient comfort and satisfaction.

Weaknesses could include the initial costs of setting up a high-tech clinic and the challenge of building a patient base in a competitive market.

Opportunities lie in the growing awareness of the importance of oral health and the potential to expand services to include new dental technologies and treatments.

Finally, threats could include changes in healthcare regulations, insurance coverage, and competition from established dental practices.

Competitor Analysis

Competitor analysis in the dental industry reveals a mix of solo practitioners and larger dental groups.

Among direct competitors are other local dental clinics, as well as national dental chains that offer a wide range of services.

These competitors strive to attract patients by emphasizing quality care, convenience, and affordability.

Potential competitive advantages include personalized patient care, advanced dental procedures, a welcoming clinic environment, and a strong online presence.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique position in the market and for patient acquisition and retention.

Competitive Advantages

Our dental clinic's commitment to patient health and comfort is at the core of our competitive advantage.

We offer comprehensive dental care, from routine cleanings to advanced cosmetic and restorative procedures, all under one roof.

Our investment in the latest dental technology not only improves the efficiency of our treatments but also enhances patient comfort and outcomes.

Moreover, our dedication to patient education and preventative care empowers our clients to maintain optimal oral health between visits.

We pride ourselves on creating a welcoming and anxiety-free environment, ensuring that each visit is as pleasant as possible for our patients.

You can also read our articles about: - the customer segments of a dental clinic - the competition study for a dental clinic

The Strategy

Development plan.

Our three-year development plan for the dental clinic is designed to establish a strong foundation and achieve sustainable growth.

In the first year, we will concentrate on building a solid patient base by providing exceptional dental care and customer service. We will also invest in state-of-the-art dental equipment and technology.

The second year will focus on expanding our services to include specialized treatments and possibly bringing in dental specialists to cater to a wider range of dental health needs.

In the third year, we aim to establish partnerships with local healthcare providers and insurance companies to increase referrals and streamline patient care. Additionally, we will explore the potential for opening a second location to serve a broader community.

Throughout this period, we will prioritize patient satisfaction, continuous professional development for our staff, and the integration of the latest dental innovations to ensure the highest standard of care.

Business Model Canvas

The Business Model Canvas for our dental clinic focuses on serving individuals in need of dental care, ranging from routine check-ups to specialized treatments.

Our value proposition is centered on providing high-quality, patient-focused dental services with the convenience of modern scheduling and payment options.

We will offer our services through our clinic, complemented by a user-friendly website for information and appointments.

Key activities include dental treatments, patient education, and community outreach.

Our revenue streams will be derived from dental services provided, while our costs will be associated with clinic operations, staff salaries, and dental equipment maintenance.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building trust and establishing a reputation for excellence in dental care.

We plan to educate our community about oral health and preventative care through workshops, free dental check-up camps, and informative content on our website and social media platforms.

We will collaborate with local businesses and schools to offer their employees and students special dental care packages.

Additionally, we will leverage online marketing, including search engine optimization (SEO) and targeted advertising, to reach potential patients actively seeking dental services.

Risk Policy

The risk policy for our dental clinic is designed to mitigate risks associated with healthcare provision, patient data security, and regulatory compliance.

We will adhere to strict sterilization and infection control protocols, ensure the confidentiality of patient records, and stay updated with dental practice regulations.

Regular staff training and audits will be conducted to maintain high standards of care. We will also maintain comprehensive malpractice insurance to protect against any unforeseen liabilities.

Our goal is to provide safe, reliable, and high-quality dental services while safeguarding the well-being of our patients and staff.

Why Our Project is Viable

We are committed to establishing a dental clinic that addresses the essential need for quality dental care in our community.

With a focus on patient satisfaction, advanced dental practices, and a robust marketing plan, we are poised to become a leading provider of dental services in the area.

We are prepared to adapt to the evolving healthcare landscape and patient needs, ensuring the long-term success of our dental clinic.

We are enthusiastic about the opportunity to enhance the oral health of our community and look forward to a future where our clinic is synonymous with exceptional dental care.

You can also read our articles about: - the Business Model Canvas of a dental clinic - the marketing strategy for a dental clinic

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a dental clinic and our financial plan for a dental clinic .

Initial expenses for our dental clinic include the cost of leasing and renovating a suitable space to meet health and safety regulations, purchasing state-of-the-art dental equipment, obtaining necessary licenses and insurance, hiring qualified dental professionals and support staff, and investing in practice management software. Additionally, we will allocate funds for branding and launching targeted marketing campaigns to attract patients to our clinic.

Our revenue assumptions are based on a thorough analysis of local demand for dental services, taking into account factors such as population demographics, existing competition, and the potential for offering specialized dental treatments.

We anticipate a steady increase in patient visits, starting conservatively and growing as our dental clinic's reputation for quality care and patient satisfaction strengthens.

The projected income statement outlines expected revenues from dental services, including routine check-ups, cosmetic procedures, and emergency treatments, as well as production costs (dental supplies, lab fees), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term profitability of our dental clinic.

The projected balance sheet reflects assets specific to our clinic, such as dental equipment, office furniture, and dental supply inventories, and liabilities including loans and anticipated operating expenses.

It provides a snapshot of the overall financial health of our dental clinic at the end of each accounting period.

Our projected cash flow budget details the expected inflows from patient payments and outflows for expenses, allowing us to anticipate our financial needs. This will enable us to manage our finances effectively and maintain a healthy cash flow.

The projected financing plan outlines the mix of personal investment, business loans, and other financing options we plan to utilize to cover our startup costs.

The working capital requirement for our dental clinic will be carefully managed to ensure we have sufficient funds to cover day-to-day operations, including purchasing dental supplies, managing inventory, and paying staff salaries.

The break-even point for our clinic is the level of patient revenue needed to cover all our costs, including startup expenses, and begin generating a profit.

It will signal when our dental clinic becomes financially sustainable.

Performance indicators we will monitor include the profit margin on dental services, the patient retention rate, the average revenue per patient, the liquidity ratio to assess our ability to meet short-term obligations, and the return on investment to evaluate the efficiency of our invested capital.

These indicators will assist us in evaluating the financial performance and overall success of our dental clinic.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a dental clinic .

• Choosing a selection results in a full page refresh.
• Opens in a new window.

• Branding , Business , Dental , Healthcare

Dental Business Plan for Your Dental Practice

• May 5, 2021

Although being in the business of perfecting smiles is more exciting than most occupations, it’s still essential to develop a business plan that is detailed and well thought out so you can maximize your success. A dental business plan should include the necessary steps to help your business find a path to long-term success and growth. The best way to get your practice where you want it to be is to figure out where you are now. In the same way you create treatment plans for patients, you will make adjustments based on your needs to lead you to your desired results. 

As you begin drafting this plan, you should consider including details such as market analysis, cash flow projections, general marketing, competitive analysis, and more. By determining what factors impact the continued success of your practice and building a marketing strategy based on these factors, you can focus on taking the following steps to turn your goals into reality. 

Read a Sample Business Plan

Executive Summary for Your Dental P ractice

Every dental business plan should begin with an executive summary to provide the lender with an overview of the topics discussed within the document. This summary should be clear and concise so that your reader can easily interpret your plan and figure out the next steps. On average, this section will be about two pages long. 

The executive summary is a critical component of your business plan and serves a bigger purpose than providing an outline for your audience. While it should briefly explain your dental practice, it needs to go beyond utility and grab your reader’s attention and engage their interest, so they are inclined to read the plan all the way through. Make sure this section is well written and contains essential information that the lender needs to know.  

Not only should the executive summary be comprehensive and engaging, but it should also be easy to read. If the writing style is choppy, it will take longer for the reader to comprehend, and your message may be lost on them. 

Essentially, it should feature all of the important details in your plan that will be relevant to the lender. The details included in the executive summary can vary, depending on the needs and goals of your practice. However, every executive summary must include the following elements:

• How you will go about implementing your business plan
• How many employees you will hire
• Budget and funding allocation for operations
• Competitive market analysis
• Services and products offered
• What your target market is
• The objective

Writing an Executive Summary

It’s critical that your executive summary is customized to your practice and the goals of your dental plan. Avoid using generic summaries you’ve seen online because they will come across as vague and not provide the necessary background information needed to understand the specifics of your practice. 

Because this section should only be two pages long, it can be difficult to sum up the most important aspects of your plan. To combat this, many professionals recommend writing the entire business plan and saving the executive summary for last so you can take note of all the details you want to highlight in the summary. 

An Engaging Introduction is Crucial

To capture your reader’s attention, make sure that you have an engaging introduction that is relevant to the dental field. As you begin your executive summary, you should state the objective of your dental business plan clearly and include high-priority information. In each section, include any statistics and relevant details that will back your plan and build credibility between your practice and the lender.

Edit the Document

Editing your dental business plan is an essential step in the writing process that will influence the success of your delivery. You wouldn’t go over a treatment plan with patients that has errors, unclear messaging, or other overlooked mistakes. If your thoughts seem scattered and your text is littered with poor editing, typos, and wrong punctuation, this will undermine your credibility and won’t inspire lenders to believe in the success of your business. To inspire trust in your reader, make sure you fact-check statistics, remove the passive language, and filter out any repetitiveness. 

Getting Help

Effective writing doesn’t always come naturally, and it can be a smart business decision to hire outside help, such as an editor or a professional content writer. These experts can also go over work you’ve already written to make it flow better and rid it of errors. Ensuring that your dental business plan is well written will give you extra confidence as you present it to lenders. 

Company Description

The company description should directly follow the executive summary and will outline what makes your practice unique, such as what you hope to achieve, what services you offer, how large your practice is, and more. This portion of the dental business plan will serve as a roadmap for your direction and vision for the practice so that a lender can establish a personal connection and gain a deeper understanding of you and your staff. 

Provide Basic Information 

• Start by including the official name of your practice.
• List the type of business structure
• Include the names of all of the important people behind the practice, such as other dentists
• List the exact location of the practice
• Include your mission statement. This statement should clearly and accurately represent the purpose of your practice.
• Add the target market and services, providing an overview of the services and products you will offer.
• A vision statement will explain your vision for the future of your practice, such as expansion, offering higher-end services, etc.

How to Write a Company Description

Once you’ve gathered all the information you need to include in your company description, make sure you present it in a way that is interesting to the reader. Begin by telling vital details about your dental practice and give an overview of your practice goals. 

Your entire dental plan will be centered around your office and vision, so some of the information you give in this section will be repeated throughout the document. The company description will give an overview of these practice details for readers to refer back to for clarification. 

In this section, you can capture the personal interest of a lender by demonstrating your passion for dentistry through clear and meaningful writing. Explain why you felt the desire to start a dental practice and what you hope to accomplish through your work. 

Detailing the Dental Services Your Practice Will Offer 

Once you have included the previous information, you should detail the products and services your dental practice offers. If you’re purchasing an established practice, make sure you list any changes you plan on making to the services offered by the previous owner. 

Instead of a bullet point list of your services and products, make sure this section highlights the benefits and quality of your offerings and how these will propel your dental practice into becoming an authority in your area and in your field. 

You can use this section to explain how your practice will compete with other dental practices in the area that offer similar services and how your practice is a unique business that will enrich the community. 

When writing up this section, be sure to include:

• A complete description of the services you’re planning to offer
• How the services and any products will be priced
• A comparison of the services offered by competing dental practices
• Any type of literature you will use, such as information pertaining to how your website will play in your efforts to obtain new patients.
• Include any needs your practice will have, such as desktop computers that will be used to store and update patient records
• Any future services you plan to offer

Be Brief, Yet Engaging 

While this section may not be as exciting, it can still be engaging. After all, the services you offer are the tools you use to give people the smile of their dreams. This is your passion, so you should explain the services you offer and why prospective patients need your dental practice to live a higher quality of life and enjoy better oral health. 

Use this portion of your dental business plan to highlight the services that set you apart from your competitors. For variation, include the levels of services you offer or your price points for each treatment. Our goal is to make the reader feel well informed on what makes your practice unique by consistently engaging with the content. However, we advise that you avoid overwhelming this section with too much detail. Instead, try to keep your descriptions concise so you can clearly communicate your services and why your team is the most qualified to provide them. 

As a master of your field, you are knowledgeable about every aspect of dentistry and how to use your skills to help your community. However, your reader may not share the same background knowledge. Make sure you refrain from using too much medical jargon and focus on describing your services in layman’s terms. 

Dental Office Management & Daily Operations 

Behind every great practice is a great management plan. Include in your business plan a section that details how the practice will be managed and the structure of your business. A detail worth including is whether your practice will be structured as a corporation, sole proprietorship, or a partnership. This section is also a great place to include a list of your employees and professional advisors that will help lead your team to long-term success. 

Market Analysis

In the next section of your dental business plan, examine the market around you and include data about your competitors, such as their SEO ranking, digital content, online presence, and other relevant information. The more you study the marketing data of those around you, the better informed you will be as you craft your own marketing efforts. 

Where to Start 

You should begin this section by providing an overview of your intended dental marketing plan and your target patient base. Be sure to include information on their income level, age, and lifestyle. If a competitor in your area has a similar target patient, specify in your plan how you will customize your marketing plan to set your practice apart as an authority to attract a consistent and loyal patient base. 

This portion of your dental business plan is the perfect place to include a wireframe design and a sitemap regarding the plans for your website. If you decide to make vastly different design and content choices from your competitors, explain why your strategy will be more successful in communicating your message. 

Many dentists find this section to be challenging because it requires them to investigate and analyze their competitors. However, you are most likely already aware of your competition or can find them by doing a simple search online. 

Learn Everything You Can About the Competition

When you’re investigating your competition, you want to know:

• What market segments the competition serves
• What benefits they offer
• Cost of sales
• Assets to sales
• Percent of sales
• Why patients go to them

During your research, learn as much as you can about their promotions, sales, costs, services, pricing, and any products they sell. By doing this in-depth analysis, you will demonstrate to lenders that you’ve taken all the necessary steps to make your business a success and an asset to the community. 

Analyzing the Information

After you’ve completed your market analysis, you can use this background information about your competitors to create a plan that details how your practice will compete with them. Good information to include in this portion would be services you offer that they don’t or if they have higher prices than your practice for similar services. We want you to stand out from the crowd so prospective patients can see that you’re the clear choice for their treatment. In pursuit of this goal, it’s necessary to analyze this market information and identify what you have to offer that differs from the competition. 

Writing Format

To make your information easier for the lender to understand and follow, organize this section purposefully for your readers. In the first paragraph, outline who your competitors are and what portion of the market they attract. Your next paragraph will detail your dental practice’s advantage over the competition and how your office will achieve success. 

The goal of this section is to persuade the lender reading your business plan that you not only understand your competition but have also created an expert plan that will allow you to compete with other dentists in the area. 

Include Financial Planning in Your Business Plan

At the core of every effective business plan is a thorough financial plan. This section will be the most important to lenders and investors as they decide whether or not they can approve your loan proposals. As you write your financial portion, be sure to include great detail that will reassure your audience that you have the knowledge and skill it takes to craft a successful practice. 

Relevant financial and funding information that should be detailed include: 

• A personal financial statement that details your current cash flow 
• Marketing and other expenses 
• Total funds required by your dental practice for two years
• Projected income for the first one to two years.
• Offered collateral
• Historical financial analysis
• How funds for your start-up will be allocated.
• Any financial documents that can support your projections. 

As you complete the financial section of the document, include a paragraph that demonstrates that you’ve accounted for the impact of various financial influences. This may include seasonal variations, the economy, the competition, and other events that may impact your dental practice’s finances. You have taken the time to plan out every detail to bring your dream to life, and now it’s time to put this plan to paper and give lenders the answers to any questions they have. 

Dental Operations

The final section of your dental business plan should be the operations section. This section should be your longest and will include all of the details related to the day-to-day operations of your practice. 

You should provide the following information to lenders and investors with a clear picture of how your dental practice will function:

• Days of operation
• Hours of operation
• Major supplies you need to source equipment from
• Ideal patient flow
• Maintenance schedules for equipment
• Necessary equipment and supplies and suppliers
• Dental insurances that will and will not be accepted
• If you offer certain services, or if you’re a specialist in your field.  

While creating this section, envision what the main takeaways are of the information you’re providing. This will help you avoid adding unnecessary information in favor of using concise but informative language. 

Essentially, this section is designed as an outline that will include expense and capital requirements for your dental practice that you will need to operate daily. Take the opportunity to go into detail about your dental practice’s procedures, goals, and objectives, 

This section of the plan will outline each step you will take to accomplish your dental practice’s mission and should include answers to the following questions:

• The cost amount that every department will require to complete their jobs
• Deadlines for when goals and tasks will be completed
• Information concerning where the daily operations will take place
• A description for each department
• Departments or people who will be in charge of completing tasks

Objectives and Goals

In your writing, you must include a clear goal and objective that everyone on your team will be focused on completing. When you state your dental practice’s operational objective, you give your team a standard to work toward, and you give lenders a benchmark to measure. 

Do You Need to Hire a Business Plan Consultant?

For your dental business plan to be effective, it has to be detailed and professionally written. Many dentists find that while they know everything about their practice, it can be difficult to produce written content like this on such a high level. For this reason, many dentists choose to hire a consultant to help them plan and write their dentist business plan.

A professional consultant would help guide you every step of the way, whether you are purchasing or selling a dental practice. Consultants with a focus on business planning have extensive marketing resources and networks of dental consultants that can help you develop a well-written plan for your dental practice. With this skill set, these consultants can also help you create an efficient marketing strategy for you to include in your business plan. 

When you work with a consultant on your business plan, you can have the reassurance that every section of the document is covered. A business plan that is written and developed by a professional can give you more confidence in your content as you give it to lenders for review. 

Know When to Get Help

If you are struggling to create an engaging business plan, then it may be time to call in the help of a professional. There are different experts to help you along the process, depending on which aspects of the document are proving to be challenging. 

If you are confident in your writing skills but would like guidance on what information to include in your plan, then you can hire a consultant who will go through and revise your work. However, if you are finding the actual writing of the plan to be your biggest roadblock, you can hire a consultant to take over the writing portion and help you communicate what your practice’s objectives and goals are to a lender. 

While consultants can be helpful in creating a professional business plan, no one knows your practice and its goals better than you. If you do decide to outsource work for the document, make sure you remain available while they work so you can understand the process and make recommendations for each section .

Tips from the American Dental Association 

According to the American Dental Association, your dental practice can follow the same basic guidelines as small businesses do to create an effective plan that aids your growth and reaches your audience. 

The ADA goes on to explain a few staples of creating an effective business plan, which includes:

• Creating a growth strategy
• Creating a payment policy and pricing
• Knowing your market-do your research
• Describe the dental practice in detail, including services, target customers, and products

If you’re purchasing an established dental practice, their business plan may need to be updated. 

An updated dental business plan should include:

• A current cost analysis
• Dental practice sales
• Recent financial comparisons with other dental facilities in the area
• Current lender terms and information
• Financial statements
• The financial position of the established dental practice

With this in mind, you can create a plan that incorporates all the fine details that a lender will look for in a well-rounded business plan.

Review Your Plan 

Writing a dental business plan may seem like a daunting task, but with a few simple tips, it can be an enjoyable process that leads to producing the document that will kickstart your dream practice. 

Know Your Audience

Something we’ve learned through our work is if you try to create a message that reaches everyone, you won’t be able to reach anyone. Instead, you may need to create a series of business plans that are adjusted to reach your target audience best. For example, if you are trying to secure funding, then you would need to provide the reader with proof that you will be able to make the loan payments. 

Thorough Research

A lender appreciates business plans that show the prospective borrower has extensive market knowledge. To demonstrate this, include market research in your document that is detailed and thorough . Be aware of your own strengths and weaknesses, and show lenders that you understand your limitations and see them as opportunities for growth. 

Know Who Your Competitors Are

As you enter a market, it’s important to understand who your competition is so you can adjust your business plan to set yourself apart. In your writing, describe your strategy to a lender that will explain how you plan to rise to the challenge. 

Be Very Detail Oriented

Your business plan should be concise and engaging, but make sure you don’t leave out any details your reader needs to understand your business. You need your audience to take note of your professionalism and begin to believe in your ability to run a practice. 

Include Key Facts

A well-written business plan should describe your strategy, goals, financials, your management team, competitors, target audience, services, and operations. Without these key factors, your plan may not seem as complete to lenders, and they will be less likely to understand your vision and goals for your dental practice. 

Accurate Financials

It’s essential that you provide your readers with accurate information so you can build credibility. This is especially true of any financial information given in the document. In your dental business plan, you will need to include both sales and costs. We know that it can be difficult to predict sales, so we suggest you hire an accountant to go over your financials if you run into an issue with projections. Don’t let a few numbers stand in the way of you securing important financing. Take the extra step and save yourself the hassle. 

Devote the Most Time to Your Executive Summary

The executive summary is considered among professionals to be the most important section of your plan. An experienced lender will head to this section first to learn about the important facts and figures included in the remainder of your business plan. While these details may seem dull, they actually paint the story of your passion for dentistry and how you plan to put this plan into action. Make sure you keep this in mind as you write, so your content feels engaging and encourages them to read through the rest of the document. 

Speak with a Business Adviser

To make sure your document is as effective as possible, hire a business advisor to review your rough draft and give you constructive criticism. A review of your rough draft will help you determine which sections need to be revised, cut, or added to in order to make your final product stronger.

Properly Implement Your Plan

It’s important that you view this document as a guide for your strategy that informs how your business will develop. Your dental business plan will include responsibilities and goals that are frequently updated as your business grows. By following a solid plan, you can ensure your practice stays on track and in pursuit of future goals. 

How a Dentist can Increase Their Chances of Getting Approved for a Loan

Your business plan is a great tool when trying to improve your chances of qualifying for a loan, but there are additional steps you can take to ensure success. For instance, we know that lenders want to see that a loan applicant has saved up a minimum of five percent of the loan amount and is not prone to living above their means. This will demonstrate your credibility and strengthen their trust in your practice. Many lenders will provide all of the financing for a start-up, but it’s important to them that they are taking a safe risk on a borrower who makes responsible decisions. 

Know What Your Loan Approval Will Be Before You Apply

Before you try to purchase a start-up dental office or established practice, you will need to get prequalified for a loan. While prequalification isn’t the same as loan approval, it can give you a better understanding of what your borrowing capacity will be. We know that starting your practice is an exciting yet stressful time, and we want you to have as few surprises as possible as you work toward your goals. 

Getting prequalified for a loan will give you an advantage as you begin bringing the dream of your practice to life. There are some landlords who won’t speak to a dentist concerning a lease if they haven’t been pre-approved for financing. Additionally, you will have more negotiating power when you speak to different parties so that you don’t feel cornered by circumstances into accepting deals that aren’t in your best interest. To ensure that this process progresses with ease, it’s important to know whether you qualify for a loan before you make any offers. While there is no guarantee you will be approved for a loan, it’s always better to know your options and limitations sooner rather than later. 

When to Speak to a Lender About Your Dental Practice 

The first step to take as you consider purchasing an existing dental practice or founding a start-up is to speak to a lender who can help finance your vision. Lenders can act as expert advisors that provide invaluable insight and help dentists get in touch with the right professionals to make their dreams a reality. The advice given by bankers is free, so you should take advantage of this resource as you move forward. 

We suggest that you contact a lender prior to negotiations for an existing practice and even before you begin drafting a business plan. During this time, a lender can pre-approve you for a specific amount. If you begin the process without speaking to a lender, you may find yourself overwhelmed and over budget. If you consult with this finance expert before you make financial decisions, you will better understand what you can afford with a new practice, and you will have more flexibility during negotiations. 

Final Thoughts 

Your dental practice is a unique business that has lots of specific services and functions that allow you to rise above the competition. One of the best ways to set yourself up for success is to draft a thorough and descriptive dental business plan that showcases the best aspects of your practice. A dental business plan is a management tool that will help you track and evaluate the progress of your dental practice. This document is a roadmap that will keep you on track to reach your goals and help you gauge your progress based on your initial projections. 

In addition to helping you track your progress, a business plan is a marketing document that you will use to secure financing for your practice from lenders. This dental business plan will help you easily convince lenders that you’re a good risk for their financial backing. If you produce a document that is well-written and properly formatted, you will be able to demonstrate that your dental progress will thrive and join the ranks of other successful businesses. The best part of this document is that it serves as the written version of your dream. You aren’t just selling lenders on facts and figures but also the practice you’ve envisioned where you will use your skillset to craft life-changing smiles in your community. 

Conceptualizing the Entrepreneurial Myth – Chapter 8 of Master Your Mindset

In the ever-evolving landscape of small businesses, the entrepreneurial mindset emerges as a critical catalyst for success. It is the driving force that propels visionaries

Investing In Yourself: Chapter 7 of Master Your Mindset

In today’s fast-paced world, it’s all too easy to get caught up in the daily grind and neglect one of the most important investments of

Why Understanding Failure Can Be Your Key to Success

The medical profession is demanding, and burnout is a real concern for many doctors and dentists. Long hours, high-stress levels, and the constant pressure to

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices

Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.

WHO WE HELP

Quick links.

2690 S Hwy 95a Cantonment, FL 32533

EMAIL 850.359.3081

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Dentistry Business Plan Sample

Published May.04, 2018

Updated Apr.22, 2024

By: Jakub Babkins

Average rating 5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

Table of Content

Dentistry business plan for your own dental practice

Do you want to start a dental office business? If you are a dentist and want to earn lots of money while also serving the society, you should definitely start this business. But before you consider how to start a dentistry business , you must prepare a comprehensive business plan for it. The business plan will help you in acquiring the license for your business from the state and will also help you take important decisions for the startup. In case you don’t know how to write a dentistry business plan, you can take help from this sample business plan of a dentistry business startup named ‘Spear’s Dental Clinic’.

Executive Summary

2.1 the dental business.

Spear’s Dental Clinic will be a licensed, registered and insured dental consultancy clinic which will provide all sorts of dental consultancy and treatment services to its customers. The business will be located at a 10 minutes’ drive from the center of Boston and the location is ideal to open dental office .

2.2 Management of Dental Office

Spear’s Dental Clinic is a sole proprietorship owned by Dr. John Spear, an experienced dentist from Boston. The company’s main management framework comprises of sales executives, dentists, and nurses.

2.3 Customers of Dental Office

Our customers include people from all age groups such as children, teens, adults and senior citizens but children and teens will form the bulk of our customers since they are most likely to have dental problems.

2.4 Target of the Dental Business

Our business targets to be achieved within next three years are as follows:

Dental Office Summary

3.1 company owner.

Spear’s Dental Clinic is a sole proprietorship owned by Dr. John Spear. Dr. Spear is a famous dentist who has been practicing in Boston for more than 6 years.

3.2 Why the Dental Business is being started

Dr. Spear decided for dentistry start up to make profits in this industry while also serving the community.

3.3 How the Dental Business will be started

Spear’s Dental Clinic will be started in a leased location in Boston which was previously used as a small restaurant. The facility requires a lot of work so that it can be converted into a dental office and the company has already hired William Sons Contractors for this job. In addition to the usual inventory, the procured equipment will include high- and low- speed drills, an ultrasonic scaler (for removing prophylaxis), curing and placing instrument, dental seats and lights, x-ray film, filling material and the front desk equipment. The financial experts have forecasted following costs for the startup:

The detailed startup requirements are given below:

Services for customers

An important part of any start up dentistry business plan  is the services it will provide to its customers because the planning of nearly all subsequent things depend on the provided services. Spear’s Dental Clinic will be a licensed, registered and insured dental consultancy clinic which will provide following services to its customers:

• Dental diagnostics services
• Dental examinations & consultations services
• Dental restorative & preventive services
• Dental treatments including gap removal, tooth whitening, tooth removal and implants

Patients can make a reservation with us by either visiting our clinic or through our official website.

Marketing Analysis of dental business

The most important component of an effective dentistry business plan  is its accurate marketing analysis and a good dental practice business plan can only be developed after this stage. If you are starting on a smaller scale, you can do marketing analysis yourself by taking help from this dentistry business plan template or other dentistry business plan examples available online. If you are starting on a larger scale, it is always best to seek the counsel of marketing experts for developing a good dentistry business plan . The success or failure of a business totally depends upon its marketing strategy for business plan which can only be developed on the basis of accurate marketing analysis.Therefore, it must be considered before you develop your dentistry  startup business plan . Dr. Spear acquired the services of marketing experts to carry out the marketing analysis for his dentistry business plan . He also went through various dentistry business plans  available online before developing his own dental clinic business plan .

5.1 Market Trends

For learning the market trends of the dental industry, you will have to carry out an in-depth research. You can also take help from this dentistry business plan sample . The dental industry is among those industries who have a high propensity for profit and a very low failure rate. According to the American Dental Association (ADA), dental clinics are the 3rd highest category of the startup businesses which are most likely to survive. Dentists are among the highest earning professionals in the United States and their average income lies in the United States’ highest 8 percent incomes. According to IBISWorld, the dentist industry contributes more than $134 billion in the revenue of the United States every year. As of March 2018, there are 187,437 registered dentist clinics in the United States which are responsible for employing around 1,000,000 people. The industry’s growth rate is estimated to be 2.6 percent. This increase is contributed to many factors, of which one is the increase in education and prosperity of the population. The second factor is the increasing trend of dental insurances, due to which, many people became able to afford the dental services. According to a recent report, around 40 percent of the population has private dental insurance. In short, dental industry has a lot of potential and a dental clinic can be immensely profitable provided that you provide quality services and plan as well as market your business successfully.

5.2 Marketing Segmentation

Our target market is the residential community-based in Boston. As of 2016, there are more than 673,000 people in Boston which belong to varying backgrounds and most of them are financially stable. Out of the 252,700 households in the city, 20.4% contain children with age below 18 years, 25.5% contain married couples, 16.3% contain a female householder without a husband, and 54.0% are non-families. As per the population distribution, around 21.9% of the population is below 19 years of age, 14.3% are from 20-24, 33.2% are from 25-44, 20.4% are from 45-64, and 10.1% are more than 65 years of age. Analyzing the demographics is important since it gives you an idea of the market segmentation of your future customers. A successful and efficient marketing strategy can only be developed after we completely know our potential customers hence it must be duly incorporated in any dentistry business plan. Our business consultants have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Children & Teens:

Our first target group will be the children and teens aged below 19 years. This group is most likely to have dental problems like incorrect or misaligned jaw position, jaw joint disorder, under-bite, overbite, missing teeth, extra teeth, and crowded or crooked teeth. Moreover, due to their unhealthy habits like smoking, excessive intake of sweeteners, oral piercings for wearing jewelry, they are also frequently affected by other dental problems. That’s why this group will be the biggest contributor to our revenue.

Operational and Strategic Planning

5.2.2 adults:.

Our second target group comprises of adults aged above 19 years. This group contains people who are sensible and conscious of their dental health and, thus, seldom encounter a dental problem. That’s why they have the least contribution to our revenue.

5.2.3 Senior Citizens:

The third target group comprises of senior citizens. This group, due to its old age, is much likely to be affected by various dental problems like dental decay, gum disease, poor fitting dentures etc. and has, therefore, more contribution than the adults. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our main business targets to be achieved as milestones over the course of next three years are as follows:

• To become the best dental service in Boston within next five years of launch by providing high-quality services
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the second year
• To open another dental office in downtown by the end of the third year

5.4 Product Pricing

After considering the market demands and the competitive nature of this business, Dr. Spear has decided to price his services slightly less (10% less) as compared to that of his competitors. This pricing strategy has been carefully selected considering many factors, especially the competition provided by established dental clinics in the locality like Neo Dental Clinic. By setting our services in slightly lower range, we hope to target more customers during the initial period of our launch.

After you have identified the market demand, market trends, and the potential customers of the startup, you must now define an effective strategy for attracting those customers toward you.

Like marketing analysis, sales strategy is also an important component of a good dentistry business plan and it must be properly developed before thinking about how to open dental office .

High Quality Business Plan and Professional Support

It was amazing to work with OGS Capital for our business plan. They promptly responded our enquires and delivered document on time.The document was well organized high quality and content.We succeded with Alex and his team support. We thank you guys again for professional approach and easy communication.

6.1 Competitive Analysis

The dental industry is one of the most competitive industries since there are more than 187,000 registered dental clinics in the United States. Boston also houses hundreds of established dental clinics who are providing quality services, especially the Neo Dental Clinic which will be our main competitor in the locality. However, our economical services will be our biggest competitive advantage since our services will cost about 15% less than that of our competitors. Although the residential community in our vicinity is well-established, still, this factor will cause an increase in our revenue by specifically targeting those people who are not covered by any dental insurance. Our second competitive advantage will be our exceptional customer service which, we guarantee, will be the best in town.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will ensure a strong web presence by using SEO/SEM tactics.
• We will advertise our dental clinic in health magazines, newspapers, TV stations, and social media.
• We will arrange seminars and informational sessions in all local schools and other institutions to increase dental awareness among students and other people. These efforts will also result in the promotion of our business.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Personnel plan is also an important component of a good dentistry business plan  template so make sure to duly consider it before thinking about how to open a dental office . The personnel plan of our company is as follows.

7.1 Dental Office Staff

Dr. Spear will act as the General Manager of the company and will initially hire following people:

• 1 Accountant for maintaining financial and other records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 3 Dentists for dental treatments and checkups
• 5 Nurses for assisting the Dentists and undertaking day-to-day tasks
• 1 Technical Assistant for managing the company’s official website and social media pages
• 2 Customer Representatives for interacting with customers
• 6 Cleaners for maintaining a clean and hygienic environment in the clinic

All the employees will be hired by following strict testing procedures and will also be trained before onboarding.

7.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the next three years:

Financial Plan

After you have prepared the dental office marketing plan and the personnel plan, it is time for you to prepare a detailed financial plan. The financial plan should craft a detailed map of all the expenses needed for the startup and how these expenses will be met by the earned profits. It is recommended that you hire a financial expert for guiding you through all financial aspects needed to open a dental office .

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Dental Office Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as senior center business plan , business plans for pharmacy , medical marijuana dispensary business plan , medical business plan , massage business plan , hospital business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Ice Vending Machine Business Plan

OGScapital at the National Citizenship and Immigration Conference

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

• Homes for sale
• Foreclosures homes
• New construction for sale
• All new construction
• New home construction
• Housing market
• Recently sold homes
• Property records
• Home buying checklist
• Home buyers reveal: 'What I wish I had known before buying my first home'
• First-time home buyer resource center
• More home buying insights
• Success stories
• Seller's marketplace
• See what your home is worth
• Learn how to sell your home
• How to select an agent
• Compare agents & pick the right one
• Selling your home? Don't neglect these 6 maintenance tasks - or else
• More home selling insights
• Apartments for rent
• Manage rentals
• List your rentals
• Screen tenants
• Create a lease
• Collect rent online
• Renters resource center
• Should I rent or buy?
• Debunked! 8 myths about renting you should stop believing immediately
• Rental report
• More renting insights
• Get pre-approved
• Mortgage rates
• Home equity financing rates
• Refinance rates
• Finance advice
• For veterans

Mortgage calculator

Refinance calculator.

• How much house can I afford
• Rent vs. buy
• 6 ways home buyers mess up getting a mortgage
• Mortgage guide
• Learn about home insurance
• More finance insights
• Search for real estate agent
• 6 reasons you should never buy or sell a home without an agent
• Difference between agent, broker & Realtor ®
• Listing vs. buyer agent
• How to find a REALTOR ®
• Real estate agents reveal the toughest home buyers they've ever met
• More news around REALTORS ®
• The latest news
• Housing trends
• Real estate news
• Celebrity real estate
• Unique homes
• Corporate blog
• Home improvement
• 2024 housing market predictions
• 2023 hottest zip codes
• Complete guide on how to sell your home
• Veterans home buyer guide
• USDA home loan guide
• Home insurance guide
• Real estate videos
• Housing resources

Mortgage Rates

Mortgage tools, affordability calculator, rent or buy calculator, veteran home loan center, mortgage tips.

5 Most Common Questions About Mortgages—Answered

Learning the Lingo: Mortgages Explained, From ARMs to Points

Expert Home-Buying Advice for Our Nation's Veterans

How to Buy a Home With Bad Credit (Yes, You Can)

Mortgage Rates by State

• Connecticut
• District of Columbia
• Massachusetts
• Mississippi
• New Hampshire
• North Carolina
• North Dakota
• Pennsylvania
• Rhode Island
• South Carolina
• South Dakota
• West Virginia

Mortgage Rates by Loan Type

• 30 year fixed
• 20 year fixed
• 15 year fixed

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

• Share full article

Advertisement

Supported by

Hochul Pushes for Congestion Pricing Delay in Last-Minute Reversal

Gov. Kathy Hochul wants to postpone a plan to charge motorists to enter Manhattan’s business district, citing fears that it will hurt the city’s economy.

By Dana Rubinstein and Grace Ashford

Gov. Kathy Hochul is quietly maneuvering to delay a plan to toll drivers entering Manhattan’s central business district, just weeks before it is slated to go into effect, according to two people familiar with the discussions.

The first-in-the-nation congestion pricing plan , which has been decades in the making, is slated to start June 30. Drivers using E-ZPass will pay as much as $15 to enter Manhattan south of 60th Street.

But even as Ms. Hochul believes that congestion pricing is good environmental policy, she has concerns that the timing was less than ideal, according to a person familiar with her thinking. The governor feared that it might deter commuters from returning to the central business district, which has yet to fully recover from the pandemic.

Ms. Hochul’s gambit, if successful, could also help her fellow Democrats in the House who might otherwise face angry voters in an election year. But it would be a devastating blow to advocates and organizers who have worked for more than a decade to bring this change to New York City.

It is not clear whether Ms. Hochul’s still-formative plan to delay congestion pricing and replace it with another revenue stream would gain the needed approval of the New York State Legislature, which passed the plan years ago.

The tolling scheme was designed to reduce traffic congestion in Manhattan and produce $1 billion a year in revenue for the Metropolitan Transportation Authority, which runs the region’s subways, buses and two of its commuter rail systems. That revenue, in turn, would fund the system’s vast capital construction needs.

To fill the $1 billion yearly gap, Ms. Hochul is considering proposing a tax on New York City businesses. Such a tax would require the approval of the Legislature, which is far from assured, especially with just two days left in the legislative session.

If congestion pricing were to go into effect, it would be borne heavily by drivers from New York City, Connecticut, New Jersey and surrounding counties. A business tax would fall largely on New York City. But shifting the tax burden from drivers to business could also carry some populist appeal ahead of the general election.

The plan to charge drivers to enter Manhattan’s central business district has sparked fierce opposition from unions, drivers, Gov. Phil Murphy of New Jersey, former President Donald J. Trump and New York City suburbanites during an election year when several suburban congressional seats are at stake.

Other major cities around the world, including Stockholm, London and Singapore, have for years charged tolls to enter central business districts, and transportation experts have long cherished hopes that New York City would join their ranks.

Former Mayor Michael R. Bloomberg made a serious bid to convince Albany legislators to pass a congestion pricing plan for New York City, but ultimately failed. It was only after the transit system’s so-called “summer of hell” in 2017 that the plan gained traction, with then-subways chief Andy Byford championing the effort, and then-Gov. Andrew M. Cuomo belatedly embracing the idea.

In the ensuing years, the pandemic ravaged Manhattan’s central business district, and Mr. Cuomo has begun to publicly question the wisdom of congestion pricing. Mayor Eric Adams has offered the plan only tepid support.

“Pumping the brakes on congestion pricing would be a massive betrayal of several million public transit riders,” said Danny Pearlstein, the policy and communications director at Riders Alliance, which has spent years pushing for congestion pricing. “It would also mean taking cues from the likes of Phil Murphy, Andrew Cuomo and Donald Trump.”

Dana Rubinstein covers New York City politics and government for The Times. More about Dana Rubinstein

Grace Ashford covers New York government and politics for The Times. More about Grace Ashford