Persuasive Speeches — Types, Topics, and Examples
What is a persuasive speech.
In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.
The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.
![Success of a persuasive speech Success of a persuasive speech](https://static.tutors.com/assets/images/content/tutors-persuasive-speech-success.jpg)
Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:
Use familiar language.
Select examples that connect to the specific audience.
Utilize credible and well-known sources.
Logically structure the speech in an audience-friendly way.
Use appropriate eye contact, volume, pacing, and inflection.
Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:
Select evidence that can elicit an emotional response.
Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)
Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.
Utilize vivid imagery and sensory words, allowing the audience to visualize the information.
Employ an appropriate tone, inflection, and pace to reflect the emotion.
Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:
Use comprehensive evidence the audience can understand.
Confirm the evidence logically supports the argument’s claims and stems from credible sources.
Ensure that evidence is specific and avoid any vague or questionable information.
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Types of persuasive speeches
The three main types of persuasive speeches are factual, value, and policy.
![Types of persuasive speeches Types of persuasive speeches](https://static.tutors.com/assets/images/content/tutors-persuasive-speech-types.jpg)
A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:
Historical controversy concerns whether an event happened or whether an object actually existed.
Questions of current existence involve the knowledge that something is currently happening.
Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.
A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.
A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.
How to write a persuasive speech
Incorporate the following steps when writing a persuasive speech:
Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.
Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .
![How to write a persuasive speech How to write a persuasive speech](https://static.tutors.com/assets/images/content/tutors-persuasive-speech-how-to.jpg)
Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.
Step 4 – Identify the audience and understand their baseline attitude about the topic.
Step 5 – When constructing an introduction , keep the following questions in mind:
What’s the topic of the speech?
What’s the occasion?
Who’s the audience?
What’s the purpose of the speech?
Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.
Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.
Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.
![How to write a persuasive speech How to write a persuasive speech](https://static.tutors.com/assets/images/content/tutors-persuasive-speech-how-to-2.jpg)
Persuasive speech outline
One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:
Introduction
Attention Grabbers
Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.
Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.
Offer a startling statement or information about the topic, typically done using data or statistics.
Provide a brief anecdote or story that relates to the topic.
Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.
Provide information on how the selected topic may impact the audience .
Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.
Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.
Identify evidence
Summarize its meaning
Explain how it helps prove the support/main claim
Evidence 3 (Continue as needed)
Support 3 (Continue as needed)
Restate thesis
Review main supports
Concluding statement
Give the audience a call to action to do something specific.
Identify the overall importan ce of the topic and position.
Persuasive speech topics
The following table identifies some common or interesting persuasive speech topics for high school and college students:
Benefits of healthy foods | Animal testing | Affirmative action |
Cell phone use while driving | Arts in education | Credit cards |
Climate change | Capital punishment/death penalty | Fossil fuels |
Extinction of the dinosaurs | Community service | Fracking |
Extraterrestrial life | Fast food & obesity | Global warming |
Gun violence | Human cloning | Gun control |
Increase in poverty | Influence of social media | Mental health/health care |
Moon landing | Paying college athletes | Minimum wage |
Pandemics | Screen time for young children | Renewable energy |
Voting rights | Violent video games | School choice/private vs. public schools vs. homeschooling |
World hunger | Zoos & exotic animals | School uniforms |
Persuasive speech examples
The following list identifies some of history’s most famous persuasive speeches:
John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”
Lyndon B. Johnson: “We Shall Overcome”
Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar
Ronald Reagan: “Tear Down this Wall”
Sojourner Truth: “Ain’t I a Woman?”
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15 Powerful Persuasive Speech Examples to Inspire Your Next Talk
- The Speaker Lab
- June 24, 2024
Table of Contents
Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.
What is a Persuasive Speech?
When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.
When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.
Funny Persuasive Speech Examples
Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.
One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.
But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.
Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.
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Persuasive Speech Examples About Public Policy
Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.
One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.
When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?
Value Persuasive Speech Examples
Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.
A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.
The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.
Persuasive Speech Examples About Social Issues
Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.
Talking About Mental Health
One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.
Addressing Physical Health
Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.
Persuasive Speech Examples About the Environment
Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.
One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.
Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.
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FAQs on Persuasive Speech Examples
What are some examples of a persuasive speech.
Think climate change action, voting rights, or the importance of mental health awareness. They push for change.
What are 5 examples of persuasive essay?
Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.
What’s an easy persuasive speech topic?
“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.
What is an example of a persuasive statement?
“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.
Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.
Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.
Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!
- Last Updated: June 21, 2024
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Public Speaking Tips & Speech Topics
How to Write an Outline for a Persuasive Speech, with Examples
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Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.
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Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.
In this article:
What is Persuasive Speech?
Here are some steps to follow:, persuasive speech outline, final thoughts.
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Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.
Persuasive Speech Preparation
Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.
1. Select a Topic and Angle
Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.
2. Define Your Persuasive Goal
Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.
3. Analyze the Audience
Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.
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4. Build an Effective Persuasive Argument
Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech.
Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?
5. Outline Your Speech
Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.
Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.
6. Deliver a Winning Speech
Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience.
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Topic: What topic are you trying to persuade your audience on?
Specific Purpose:
Central idea:
- Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
- Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
- Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.
After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.
- Example 1 – Support for the reason given above.
- Example 2 – Support for the reason given above.
The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.
- Summary: Briefly remind the listeners why they should agree with your position.
- Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
- Thank the audience for listening.
Persuasive Speech Outline Examples
![Male and Female Whispering into the Ear of Another Female Male and Female Whispering into the Ear of Another Female](https://www.myspeechclass.com/wp-content/uploads/Male-and-Female-Whispering-into-the-Ear-of-Another-Female.jpg)
Topic: Walking frequently can improve both your mental and physical health.
Specific Purpose: To persuade the audience to start walking to improve their health.
Central idea: Regular walking can improve your mental and physical health.
Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?
Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.
Americans lead a passive lifestyle at the expense of their own health.
- This means that we spend approximately 40% of our leisure time in front of the TV.
- Ironically, it is also reported that Americans don’t like many of the shows that they watch.
- Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
- The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
- Present the opposition’s claim and refute an argument.
- Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
- While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.
In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.
Thank you for listening!
Topic: Less screen time can improve your sleep.
Specific Purpose: To persuade the audience to stop using their screens two hours before bed.
Central idea: Ceasing electronics before bed will help you achieve better sleep.
Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.
I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.
As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.
- Our natural blue light source is the sun.
- Bluelight is designed to keep us awake.
- Bluelight makes our brain waves more active.
- We find it harder to sleep when our brain waves are more active.
- Having a good night’s rest will improve your mood.
- Being fully rested will increase your productivity.
Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!
Thank the audience for listening
A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.
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Persuasive Speech Examples: Taking A Stand In Speech
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Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.
From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.
Table of Contents
What Is A Persuasive Speech?
While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view.
The central idea is to persuade, whether discussing a persuasive essay or public speaking. This form of communication is a call to action for people to believe in and take action upon something.
Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level.
We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.
![what is persuasive speech with example Persusaisve speech example as speaker passes enthusiasm to audience](https://rhetoriclab.com/wp-content/uploads/2023/06/Persuasive-speech-examples-motivation-colleagues-1024x683.jpg)
What Are Some Examples Of A Persuasive Speech Topic?
There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:
- Social media is taking a toll on young people’s mental health
- Cell phones and too much screen time are making people lazier
- Violent video games make people more aggressive
- Why authorities must ban fast food for children
- Schools and workplaces should take more action to curb obesity rates
- Why public schools are better than private ones
- College athletes should undergo steroid tests
- There’s more to high school and college students than their GPAs
- Should award-giving bodies rely on the popular vote or the judges’ vote?
- There’s a need to regulate the use of painkillers more heavily
- Cloning must not be legalized
- More government budget should be allocated to health care
- Why businesses must invest in renewable energy
- Should military units be allowed to use drones in warfare?
- How freedom of religion is affecting society
- Libraries are becoming obsolete: A step-by-step guide on keeping them alive
- Should euthanasia be allowed in hospitals, clinical settings, and zoos?
- Developing countries must increase their minimum wage
- Global warming is getting more intense
- The death penalty must be abolished
What Is An Example Of How Start Of A Persuasive Speech?
Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a persuasive speech outline.
Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views.
The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.
What Are The 3 Points To Persuasive Speech?
There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold.
The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.
On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.
How Are Persuasive Speeches Used?
You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.
There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.
You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service.
For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.
No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.
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What Are Persuasive Speech Examples?
This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life
The introduction sets up the speech:
“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”
Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.
AI pick up the pattern that many living persons have perfected over the year.
Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.”
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What Are Some Historical Examples Of Persuasive Speech?
Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.
Below are more moving examples of a persuasive speech:
The Gettysburg Address by Abraham Lincoln
Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).
Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do.
“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here.
“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”
The Finest Hour by Winston Churchill
Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War.
Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war.
If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”
I Have a Dream by Mary Wollstonecraft
Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.
Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex.
“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”
These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small.
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10 Persuasive Speech Examples for College Students to Inspire Your Next Presentation
Confronting the jitters that come with public speaking is an all-too-familiar battle for many of us. I, too, have grappled with the butterflies in my stomach and the weight of wanting to make a lasting impression .
After diving deep into research, I stumbled upon 10 incredibly impactful persuasive speech examples that revolutionized my approach to engaging an audience . This article is set to illuminate your journey towards captivating presentations delivered with unwavering confidence .
Prepare to be inspired!
Table of Contents
Key Takeaways
- Persuasive speeches can convince people to believe in an idea or take action. They use strong arguments and emotional appeals .
- Knowing your audience is key. Tailor your speech to their interests and values to connect better.
- Different persuasive techniques , like using emotions, facts, or storytelling, can make speeches more effective.
- Examples of great persuasive speeches include Martin Luther King Jr.’s “I Have a Dream” and Steve Jobs’ final speech. These show different ways to inspire and motivate people.
- Practice makes perfect . Learning from powerful speeches helps improve speaking skills and confidence in delivering messages that persuade others.
Understanding Persuasive Speeches
Understanding Persuasive Speeches:
Persuasive speeches aim to influence and convince the audience.
College students benefit from learning persuasive speech techniques.
Definition and purpose
A persuasive speech aims to convince the audience about a specific stance, idea, or action . It’s like telling someone why they should believe in what you’re saying and even take your recommended action.
This type of speech relies on strong arguments, emotional appeals , or both to get people on your side. As I learned in Toastmasters International , making a good persuasive speech means using clear language and powerful rhetoric tools.
For college students mastering the art of persuasive speaking is crucial. It builds their ability to argue effectively, which is valuable in debate scenarios and when writing argumentative essays.
Students learn to influence others by crafting convincing speeches that resonate with their audience. With examples from leaders like Martin Luther King Jr. , and innovative topics from lists offering over 200+ persuasive ideas, students can explore how to inspire change or motivate action through words alone.
Importance for college students
Persuasive speaking is a valuable skill for college students to master. It enhances critical thinking , communication abilities , and confidence. These speeches inspire change and influence others, crucial in academic and professional pursuits.
Understanding the art of persuasive speech equips students with the ability to articulate their ideas effectively, promoting leadership qualities and the capacity to sway opinions in various settings.
This skill proves essential when engaging in debates, presentations, or advocating for one’s beliefs within campus communities or future careers.
Tips for Creating an Effective Persuasive Speech
Creating an effective persuasive speech involves understanding your audience and using different approaches to persuade them. It’s important to tailor your speech towards the needs and interests of your listeners, engaging them with compelling arguments and persuasive techniques.
Knowing your audience
As a public speaking beginner, it’s crucial to understand your audience before crafting a persuasive speech. This ensures that your message resonates with them and captures their attention.
By knowing who you are speaking to, you can tailor your content and delivery to match their interests, beliefs, and values. Understanding the demographics, preferences, and expectations of your audience will help you engage them effectively and make a lasting impact on their hearts and minds.
Crafting speeches that cater to the specific needs and interests of your audience is key in successful persuasion techniques towards college students or any other group. Taking the time to research and analyze your audience allows for better connection during presentations.
Utilizing different persuasive approaches
To create an effective persuasive speech, consider using different approaches to appeal to your audience. Here are some key strategies:
- Use emotional appeal to connect with the audience on a personal level, evoking empathy and compassion.
- Employ logical reasoning and factual evidence to build a strong, rational argument that convinces through reason.
- Utilize storytelling to illustrate your points and make them relatable and memorable. This helps in engaging the audience and retaining their interest.
- Incorporate the use of rhetorical questions to provoke deep thinking and encourage active participation from the audience.
- Apply the technique of repetition to emphasize key points and make them more impactful.
- Employ the use of credible sources and expert testimonies to add credibility and authority to your arguments.
By integrating these various persuasive approaches into your speech, you can effectively engage your audience and leave a lasting impression.
10 Inspiring Persuasive Speech Examples for College Students
Explore 10 inspiring persuasive speech examples that will spark creativity and motivation for your next college presentation. These speeches are powerful tools to help you craft compelling content and deliver an impactful message.
I Have a Dream by Martin Luther King Jr.
Martin Luther King Jr.’s “I Have a Dream” speech is a compelling example of persuasive speaking . It inspires and motivates with powerful words that advocate for equality and justice.
This famous speech contains rhetorical devices such as repetition and powerful imagery to convey its message effectively. As college students, we can learn from this iconic speech how to engage an audience, structure our ideas, and deliver a persuasive message that resonates.
The impact of this speech still resonates today, making it a timeless example of influential public speaking .
Ain’t I a Woman by Sojourner Truth
Sojourner Truth ‘s “Ain’t I a Woman” speech delivered in 1851 highlights the struggles faced by African American women. She powerfully advocates for gender and racial equality through her emotive delivery.
Truth’s use of repetition and rhetorical questions effectively captures the audience’s attention, making it a compelling example of persuasive oratory .
Paying attention to Sojourner Truth’s powerful oration skills can help public speaking beginners improve their own speaking abilities. The impact of her speech showcases how meaningful messages can be conveyed with passion and conviction , resonating strongly with audiences.
Inaugural Address by John F. Kennedy
John F. Kennedy delivered an inspiring inaugural address , urging citizens to contribute to their country’s welfare. He emphasized the importance of unity and global cooperation for a better future.
The speech resonates with themes of hope, freedom, and collective responsibility , making it a compelling example for college students seeking to motivate and persuade their audience.
Kennedy’s powerful rhetoric and ability to connect with people offer valuable lessons in persuasive speaking examples and effective communication strategies .
The Transformation of Silence into Language and Action by Audre Lorde
Audre Lorde’s “The Transformation of Silence into Language and Action” stresses the power of speaking out . It encourages taking action and using words to challenge injustices. Lorde’s work urges us to break the silence, addressing issues that matter, igniting change within ourselves and our communities.
This piece is a powerful example for college students on how their voices can influence important conversations about social justice and equality.
In crafting persuasive speeches, it is crucial to draw inspiration from Lorde’s call to transform silence into meaningful action. Her poignant words provide valuable insights for effective public speaking, especially when advocating for societal change and progress .
Quit India by Mahatma Gandhi
Transitioning from poignant speeches like “The Transformation of Silence into Language and Action by Audre Lorde,” we come to the influential speech “Quit India” by Mahatma Gandhi.
This speech was a call for civil disobedience against British rule, emphasizing non-violent resistance . It’s an example of persuasive speaking that inspired a nation towards independence.
Mahatma Gandhi’s powerful message in “Quit India” stirred the Indian population to join together in a peaceful yet forceful protest against colonialism . This illustrates how persuasive speaking can ignite movements and influence change .
This Is Water by David Foster Wallace
Transitioning from the powerful persuasive speech “Quit India by Mahatma Gandhi,” let’s dive into another example that can inspire your own presentations: “This Is Water” by David Foster Wallace.
This renowned commencement address delivered in 2005 at Kenyon College offers a thought-provoking perspective on the importance of awareness and conscious living amidst life’s mundane routines.
In this speech, Wallace implores listeners to consider their outlook on daily life, encouraging them to move beyond self-centered thinking and embrace empathy and understanding for others.
The speech is an excellent example of using relatable storytelling combined with philosophical insights to captivate an audience .
Freedom from Fear by Aung San Suu Kyi
“Freedom from Fear,” a speech by Aung San Suu Kyi , highlights the courage to stand up against oppression and fight for democracy . Aung San Suu Kyi’s impassioned delivery is inspiring and shows how persuasive speeches can influence change in society.
This example serves as a powerful reminder of the impact a well-crafted speech can have on an audience, making it an excellent model for college students honing their oratory skills.
The emotional depth and compelling arguments used by Aung San Suu Kyi make her speech a standout example of effective persuasion in public speaking, ensuring it resonates with both speaker and audience alike.
The Audacity of Hope by Barack Obama
Barack Obama’s “The Audacity of Hope” is a compelling example of persuasive speech . It addresses hope and unity, essential for public speaking. The speech emphasizes the power of hope to inspire and motivate an audience effectively.
It demonstrates how to connect with listeners on a personal level, which is crucial for persuasive speaking. Barack Obama’s masterful use of rhetoric and engaging storytelling captivates the audience, making it an ideal model for students honing their presentation skills.
This impactful speech resonates with audiences due to its ability to evoke emotions and encourage positive change through effective communication.
Questioning the Universe by Stephen Hawking
Stephen Hawking’s “Questioning the Universe” speech is a compelling example of persuasive rhetoric . Hawking, the renowned physicist, captivated audiences through his explanation of complex scientific concepts in simple terms.
His speech emphasized the importance of curiosity and exploration in understanding the cosmos, making it an excellent model for engaging college presentations . By incorporating relevant examples and demonstrations into your own speeches, you can effectively deliver thought-provoking content to your audience without overwhelming them with technical details.
Acquiring inspiration from such influential figures as Hawking can elevate your public speaking skills, fostering confidence and engagement in your delivery style.
Final Speech by Steve Jobs
Steve Jobs’ final speech was a powerful reminder of the value of perseverance and passion . He urged us to pursue our dreams , stay hungry for success, and not settle for less. Jobs shared his personal journey, emphasizing the importance of loving what you do.
In his address, Steve Jobs highlighted the need to embrace change and take risks in order to achieve greatness. His speech served as a testament to innovation and determination , inspiring listeners to strive for excellence in their endeavors.
Jobs’ final speech encapsulated the essence of unwavering dedication and commitment towards one’s aspirations. It showcased the significance of resilience and tenacity in overcoming obstacles on the path to success .
Exploring persuasive speeches can truly change how we speak and inspire. Let’s hear from an expert, Dr. Emily Stanton. With a PhD in Communication Studies and over 20 years of teaching experience, Dr.
Stanton has guided countless students through the art of persuasion. Her work includes groundbreaking research in effective communication strategies .
Dr. Stanton finds our selection of “10 Persuasive Speech Examples for College Students” essential for mastering persuasive speaking skills . She explains that these examples offer a wide range of techniques and approaches, showing us different ways to connect with our audience effectively.
She stresses the importance of ethical speech delivery and choosing topics responsibly. Transparency about sources and motives builds trust between speaker and listener, according to Dr.
For incorporating these examples into daily practice, she suggests starting with understanding the context behind each speech before trying to adapt their tactics. This approach ensures authenticity in your own presentations.
In her balanced evaluation, Dr. Stanton praises the diversity of speeches chosen but reminds us that effectiveness also depends on execution— preparation is key ! She urges comparing these examples against others available online or in textbooks for a broader perspective.
Finally, Dr.Stanton believes this collection serves as a powerful tool for improving public speaking skills among college students seeking inspiration or guidance on presenting persuasively.
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Ryan Nelson is the founder of Speak2Impress, a platform dedicated to helping individuals master the art of public speaking. Despite having a crippling fear of public speaking for many years, Ryan overcame his anxiety through diligent practice and active participation in Toastmasters. Now residing in New York City, he is passionate about sharing his journey and techniques to empower others to speak with confidence and clarity.
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Persuasive Speech: How to Write an Effective Persuasive Speech
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Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.
Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.
![what is persuasive speech with example In a Persuasive Presentation Facts Aren't Very Persuasive](https://www.fearlesspresentations.com/wp-content/uploads/2019/07/In-a-Persuasive-Presentation-Facts-Arent-Very-Persuasive.jpg)
Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.
In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.
You may also like How to Design and Deliver a Memorable Speech .
A Simple 3-Step Process to Create a Persuasive Presentation
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The process below is a good way to do both.
Step One: Start Your Persuasive Speech with an Example or Story
When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.
This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).
By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .
I’ll give you an example.
Factual Argument: Seatbelts Save Lives
![what is persuasive speech with example Factual Arguments Leave Out the Emotion](https://www.fearlesspresentations.com/wp-content/uploads/2019/07/Factual-Arguments-Leave-Out-the-Emotion.jpg)
- 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
- People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
- In a single year, crash deaths and injuries cost us over $70 billion dollars.
These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.
As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.
Example Argument: Seatbelts Save Lives
![what is persuasive speech with example A Story or Example is More Persuasive Because It Offers Facts and Emotion](https://www.fearlesspresentations.com/wp-content/uploads/2019/07/A-Story-or-Example-is-More-Persuasive-Because-It-Offers-Facts-and-Emotion.jpg)
When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.
The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.
A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”
I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.
The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.
The Emotional Difference is the Key
As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.
However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.
The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.
Step 2: After the Story, Now, Give Your Advice
When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”
By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.
Step 3: End with the Benefit to the Audience
![what is persuasive speech with example 3 Step Process to Write an Effective Persuasive Speech](https://www.fearlesspresentations.com/wp-content/uploads/2019/07/3-Step-Process-to-Write-an-Effective-Persuasive-Speech.jpg)
So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .
Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”
The process is very simple. However, it is also very powerful.
How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach
Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.
So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.
Here are a few persuasive speech examples using this approach.
An Example of a Persuasive Public Speaking Using Breadcrumbs
Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.
If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.
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How to Write and Structure a Persuasive Speech
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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.
You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.
Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."
As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."
A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.
Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.
Writing the Text
The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.
Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."
After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:
- How many times have you been late for school?
- Does your day begin with shouts and arguments?
- Have you ever missed the bus?
Or your hook could be a statistic or surprising statement:
- More than 50 percent of high school students skip breakfast because they just don't have time to eat.
- Tardy kids drop out of school more often than punctual kids.
Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:
Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.
Add the solution:
You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.
Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:
- Bad moods caused by morning chaos will affect your workday performance.
- If you skip breakfast to buy time, you're making a harmful health decision.
- (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.
After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.
Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.
Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:
- We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
- If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.
Tips for Writing Your Speech
- Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
- Use simple statistics. Don't overwhelm your audience with confusing numbers.
- Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
- 100 Persuasive Speech Topics for Students
- 100 Persuasive Essay Topics
- 50 Argumentative Essay Topics
- Examples of Great Introductory Paragraphs
- How to Write a Persuasive Essay
- 5 Tips on How to Write a Speech Essay
- Tips on How to Write an Argumentative Essay
- How To Write an Essay
- Writing an Opinion Essay
- 5 Steps to Writing a Position Paper
- How to Structure an Essay
- What Is Expository Writing?
- Ethos, Logos, Pathos for Persuasion
- Definition and Examples of Analysis in Composition
- Audience Analysis in Speech and Composition
- How to Write a Good Thesis Statement
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A Comprehensive Guide to Writing a Persuasive Speech
Hrideep barot.
- Speech Writing
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The term Persuasion means the efforts to change the attitudes or opinions of others through various means.
It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.
How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.
Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.
They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.
It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.
But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.
The most typical setting where this kind of speech is practiced is in schools and colleges.
An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.
However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.
Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.
So, how to write and deliver an effective persuasive speech?
How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?
Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.
THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH
1. get your topic right, passion and genuine interest in your topic.
It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?
Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.
The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.
Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.
Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.
Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.
It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.
Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.
So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.
Meaningful and thought-provoking
Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.
Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.
If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.
However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.
Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.
2. Research your topic thoroughly
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Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.
Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.
How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.
For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.
Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.
Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.
Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.
Analyze your audience
Know who comprises your audience so that you can alter your speech to meet their requirements.
Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.
Ask yourself these questions before sitting down to write:
Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?
In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.
This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.
They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.
OUTLINE OF A PERSUASIVE SPEECH
Most speeches follow the pattern of Introduction, Body and Conclusion.
However, persuasive speeches have a slightly different pathway.
INTRODUCTION
BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)
CONCLUSION OR A CALL TO ACTION
1. INTRODUCTION
Grab attention of your audience.
![what is persuasive speech with example what is persuasive speech with example](https://franticallyspeaking.com/old/wp-content/uploads/2021/02/image-23.png)
The first few lines spoken by a speaker are the deciding factor that can make or break a speech.
Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.
No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?
Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.
This sets the stage.
Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.
An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.
Use what-if scenarios
Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.
This will make them the center of attention and at the same time grabbing their attention.
Use personal anecdotes
Same works with personal experiences and stories.
Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.
After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.
What is a thesis statement?
It introduces the topic to your audience and is one of the central elements of any persuasive speech.
It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.
How to make a thesis statement?
Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.
After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.
However, the thesis should answer the question “why” and “how”.
So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:
Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.
And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.
3. BODY OF THE SPEECH
The body contains the actual reasons to support your thesis.
Ideally, the body should contain at least 3 reasons to support your argument.
So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.
The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.
These become your supporting reasons and answers the question “why”.
Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.
At this point, you have the option of targeting your audience’s ethos, pathos, or logos.
Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.
This technique is highly used in the advertising industry.
Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?
The reason: they are liked by the masses and exhibit credibility and trust.
Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.
The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.
Pathos targets the emotional feelings of the audience.
This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.
The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.
All these emotions are best expressed in stories or personal experiences.
Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.
Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.
What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?
Emotions have the power to move people to action.
The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.
It is also called the “logical appeal”.
This can be done by giving inductive or deductive reasoning.
Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.
For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.
This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.
On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.
So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.
This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.
Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.
4. CONCLUSION
Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.
Keep it brief, and avoid being too repetitive.
It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.
Remember that this is your last chance to convince, hence make sure to make it impactful.
Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.
Watch this clip for a better understanding.
TIPS AND TRICKS OF PERSUASION
Start strong.
A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.
Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.
Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.
Keep your introduction short
Keep your introduction short, and not more than 10-15% of your speech.
If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.
Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.
Be clear and concise
Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.
This will make the message efficient and impactful.
Answer the question “why”
Answer the question “why” before giving solutions or “how”.
Tell them why is there a need to change. Then give them all sides of the point.
It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.
Unless and until people don’t know the other side of things, they simply will not change.
Suggest solutions
Once you have stated the problem, you imply or hint at the solution.
Never state solutions, suggest them; leaving the decision up to the audience.
You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.
Use power phrases
Certain power-phrases come in handy, which can make the audience take action.
Using the power phrase “because” is very impactful in winning and convincing others.
This phrase justifies the action associated with it and gives us an understanding of why is it correct.
For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.
But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.
Another power-phrase is “I understand, but…”.
This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.
This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.
Use power words
Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.
Watch this video of some of the common but effective words that can be used in a persuasive speech.
Give an emotional appeal
Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.
Hence, to keep your audience engaged and not get bored, use emotions while speaking.
Make use of the non=verbal elements
Actions speak louder than words, and they create a huge difference if used effectively.
There is so much else to a speech than just words.
Non-verbal elements include everything apart from your words.
Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.
Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.
Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.
Give real-life examples
Speak facts and avoid giving opinions.
However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.
Hence, back up your statistics with real-life examples of situations.
Also, consider using precise numerical data.
For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.
Have no personal stake
You can lose credibility if the audience feels that you have a personal stake in it.
Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.
People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.
Consequently, if you argue against your self-interest, your audience will see you as the most credible.
So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.
The you attitude
Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.
Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.
Make a good first impression
The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.
A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.
Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.
Doing these will reverse the effect you want from the audience and will drive them away from your opinion.
HOW TO MAKE A GOOD FIRST IMPRESSION?
If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.
I used to dread speaking in front of people, and partly still do.
Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.
I had to do something about this problem. So, I made a plan.
2 weeks before the presentation, I wrote the script and read it over and over again.
After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.
The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.
Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.
You might ask what is the purpose of impression management?
Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.
If you like someone, you are drawn towards them and are likely to agree on what they agree or say.
TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!
PERSUASIVE SPEECH EXAMPLES
1. wendy troxel – why school should start later for teens.
Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.
Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.
Humor is used to hook the audience’s attention and in turn their interest.
She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.
Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.
The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.
The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.
The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.
Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.
2. Crystal Robello- Being an introvert is a good thing
In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.
Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.
3. Greta Thunberg- School strike for climate
One of my favorite speeches is the above speech by Greta Thunberg.
She uses all the techniques; pathos, ethos and logos.
Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.
Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.
To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.
We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.
So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!
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High-Stakes Presentations: Strategies for Engaging and Influencing Senior Leaders
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How to Make More Persuasive Speeches: Topics, Outlines, and Great Examples
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A persuasive speech aims to inform, educate, and convince the audience on a topic or action. You want to convince the audience of your viewpoint. The best persuasive speeches are thought-provoking and clear.
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When choosing a topic for your persuasive speech, choose one that you already have some knowledge of and an opinion on. You’ll need to be able to argue your topic and stand behind your points. Not only will you need to know your own opinion, but you'll be able to discuss the opposite viewpoint accurately.
This article will look at the different types of persuasive speech to help you choose the right one. We’ll also look at tips on what makes a good persuasive speech. Also, some persuasive speech topics that'll help you get started.
Different Types of Persuasive Speech
There are several different organizational structures for persuasive speeches. They include:
- Problem-solution
- Problem-cause-solution
- Comparison/contrast
Each type of speech has a different purpose and a unique structure. For example, a causal speech explains what happens as a result of a cause. (Source: bizfluent ). A comparative advantage speech examines two or more things and explains why some are better than others. (Source: Virtual Speech Coach )
Problem-solution speeches and problem-cause-solution speeches are related. In a problem-solution speech you present a problem followed by the solution to that problem. The problem-cause-solution speech is basically the same, except it examines the cause of the problem before presenting the solution. (Source: popsOpenText )
11 Tips on How to Write a Persuasive Speech
Writing a persuasive speech can be difficult. You want your persuasive speech to be successful in persuading the audience. Here are 11 tips to help you write a successful speech:
1. Choose the Right Topic
![what is persuasive speech with example Choose the Right Topic](https://cms-assets.tutsplus.com/cdn-cgi/image/width=850/uploads/users/2533/posts/41914/image-upload/business_executive_giving_a_speech.jpg)
When looking at ideas for persuasive speech topics, it’s important to have a speech that's interesting to your audience and you. Also, consider whether your topic is appropriate for your audience. Choose a topic your audience would be interested in.
For example, if you're giving a speech to a dentist, then a persuasive speech on how brushing your teeth isn’t essential wouldn’t be appropriate. But an audience of dentists might be interested in the benefits of mouthwash.
2. Write How You Talk
Part of writing a persuasive speech is creating a persuasive speech outline and writing out your speech. As you're writing out your speech, consider writing how you talk. This means using short words and sentences.
Avoid any sentence that would cause you to stumble when speaking. A speech is meant to be spoken, not read off a sheet of paper. If you don’t have much experience in writing how you talk or aren’t confident, try reading the sentence aloud as you're writing. This will give you an idea of how easy your speech is to read, and it'll flow better.
3. Start Strong
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Start your persuasive speech strong by letting your audience know what topic you're discussing, why your topic matters, and what you hope to convince them to do your speech. There are several ways to start strong.
- Grab their attention . This is a statement or visual that grabs your audience’s attention.
- Connect to the audience . This is where you show your connection to the audience, whether it’s a similar background or an emotional connection.
- Show evidence . This is where you show your knowledge or authority on the subject of your speech to your audience. Plus, you can highlight your research or professional experience.
- Share your goal . Explain what you hope the speech will accomplish for your audience.
4. Tell a Story
A good speech tells a story. A persuasive speech's story should tell the problem, cause, and solution. Having those essential elements makes your speech more persuasive than if it didn’t have them.
If you want to connect with your audience an excellent way to do that's to tell a relevant story about the topic you’re discussing. Sometimes a good story has more power than facts and statistics.
5. Structure
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Figuring out your persuasive speech outline structure is challenging, but it's an important step. Sort your facts and points so they'll impact your audience. Your speech will be more persuasive if it's logical and clear.
A structured speech is your way of navigating your audience through your topic. Without structure, you could end up with a scattered, unprofessional speech that leaves the audience confused.
6. Be Concise
It can be harder to create a concise, persuasive speech than one that isn’t. Being concise is important. Giving your audience too much information makes it difficult for them to know what information is essential. Being concise makes managing your audience’s attention and focus easier.
7. Research Your Topic
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When writing your persuasive speech, it’s essential to research your topic. Research shows your audience that you're creditable and did your research. This makes your speech more persuasive.
Remember, when finding persuasive speech topic sources, you must ensure that your sources are relevant. Some examples of relevant sources are:
- official documents
- online academic references
Using professional sources shows the audience that your points are creditable. Also, the main point of your persuasive speech topic should be able to be backed up by logical evidence that'll support your claims.
8. Discuss Counter-Arguments
When planning your persuasive speech topic, consider adding a counter-argument to your speech. Adding a counterargument will increase your creditability. Also, by discussing the counterargument, you'll have the chance to argue the point directly.
But, when debating the counterargument, make it a short discussion and free of bias and language that's angry, hostile, or passionate. If you present the counterargument with bias or angry language, the audience may think you aren't creditable and stop listening.
9. Authenticity
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When considering your persuasive speech ideas , choosing a topic you believe in is best. Selecting an issue you believe in allows you to write your speech more easily. You’ll also easily convince the audience if you believe in your topic. If you want to connect to your audience, tell a story about why you believe in your persuasive speech topic.
10. Write it Well
When writing your speech, you must ensure that you do it well. Writing an excellent persuasive speech can be difficult, but it's rewarding to see the reaction to your speech. A good persuasive speech is thought-provoking, daring, and precise. Know and objectively state counterpoints.
11. Have a Call to Action
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Use a call to action when creating your persuasive speech outline. Your audience can become committed to the action you’re calling them to and will become more persuaded.
20 Interesting Persuasive Speech Topics
One essential tip for creating a good persuasive speech is to have an interesting persuasive speech topic . When choosing your speech topic, you must have your audience in mind. Ask yourself:
- Would my audience be interested in this persuasive speech idea ?
- Is the topic appropriate for my audience?
- Would my audience benefit from the topic?
When you're considering what your speech topic should be, keep those questions in mind. Here are some topics to write a persuasive speech on :
- Is graffiti art?
- Which is better, paper books or e-books?
- Should interns be paid for work?
- Should the federal minimum wage be raised?
- Should cursive still be taught in schools
- Should college athletes be paid for being on a sports team?
- Should schools teach all children how to swim?
- Should schools teach high school students how to pay taxes?
- Do Robots help or hurt humanity?
- Should libraries be given unlimited access to e-books?
- Does technology isolate people?
- Should students get paid for having a high GPA?
- Should students who bully others be expelled and have a permanent mark on their permanent record?
- Are students wearing uniforms beneficial?
- Would it be beneficial for schools to require a foreign language?
- Should Black Fridays be banned?
- Should gym classes affect a student’s GPA?
- Are genetically modified foods harmful?
- Should genetically modified foods be banned?
- Should Pluto be considered a planet?
Learn More About Making a Speech
Do you want to learn more about creating a speech? Here are some helpful articles:
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The Best Source for Digital Assets for Persuasive Speeches
If you're using a presentation as a part of your speech, you'll most likely use digital creative assets. Examples of digital assets that could really help your persuasive presentation include:
- stock images
- PowerPoint presentation templates
All the digital elements are created by professionals, which means they're high quality.
![what is persuasive speech with example what is persuasive speech with example](https://cms-assets.tutsplus.com/cdn-cgi/image/width=850/uploads/users/2533/posts/41914/image-upload/design_without_limits.jpg)
Here's how you can have access to premium creative assets:
Envato Elements . It’s a subscription service with unlimited access to premium digital elements. If you pay a low monthly fee and subscribe , you'll have access to an Envato Elements subscription. It’s the best value for anyone who will need these digital elements.
Choose a Persuasive Speech Topic Today!
Now that you’ve read tips on making a good persuasive speech, use them when writing your next speech. If you're using a presentation when you’re giving your speech, try using a premium presentation template from Envato Elements. We’ve given you the tools to write a good speech. Now it’s up to you to use them. Good Luck!
Editorial Note: This content was originally published in June 2022. We're sharing it again because our editors have determined that this information is still accurate and relevant.
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What Is Persuasive Speech: Meaning, Skills and Examples
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Imagine standing before an audience, your heart pounding like a drum, and a critical decision hanging in the balance. Your ability to make a persuasive speech and to communicate effectively has never been more critical. From the hallowed halls of historic speeches to the humble corridors of everyday conversations, persuasive communication is the unspoken power behind change, influence, and success.
In this blog post, we’re embarking on a journey to uncover the art of persuasive speech. Are you ready to discover the secrets that have inspired leaders, swayed opinions, and changed lives throughout history? Let’s begin by demystifying persuasive speech and unlocking its transformative potential, one word at a time.
Understanding Persuasion
Persuasion is the subtle art of influencing the audience to thoughts, decisions, and actions through effective communication. It’s the skill that allows you to win hearts, change minds, and motivate others to your cause.
Whether you’re delivering a persuasive speech in front of a packed auditorium or crafting a persuasive email to your boss, this ability to persuade is a potent tool that can help you navigate life’s challenges with finesse.
Persuasive speech matters because it’s not just about convincing others; it’s about building trust and credibility. When you communicate persuasively, you demonstrate your expertise, sincerity, and empathy. This, in turn, fosters trust and credibility with your audience. People are more likely to listen to, respect, and follow those they trust.
While persuasive speeches often come to mind when we think of persuasion, this skill extends far beyond formal presentations. It’s embedded in conversations, negotiations, marketing messages, and social media posts.
Mastering your persuasive speech means becoming a more effective communicator in all aspects of life, from convincing a friend to join a new adventure to negotiating a critical business deal.
Persuasive communication isn’t something you either have or don’t have; it’s a skill that can be learned, honed, and improved throughout your life. Whether you’re a seasoned professional or just starting your career, the audience to whom you’re communicating is always key. There’s always room for growth. Becoming a persuasive communicator is an ongoing process that involves continually honing your skills to engage the audience to convey your message effectively.
In the upcoming sections, we’ll dive into the essential elements of a persuasive speech topic to enhance your skills as a speaker and writer in any situation. Let’s get started in uncovering these secrets.
Elements Of Persuasive Speech
These elements serve as the foundation upon which your persuasive speech skills are built, whether you’re speaking or writing. Let’s uncover the secrets that will empower you to craft your speech and sway hearts and minds effectively.
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1. Building Credibility
Credibility is the cornerstone of a persuasive speech, representing the trust your audience invests in you as a communicator. Without it, your words may lack impact. To build credibility, authenticity is key; by sharing your genuine thoughts, emotions, and intentions, you establish trust rapidly.
Additionally, positioning yourself as an authority on the subject through your speech knowledge, experience, and qualifications enhances your persuasiveness. Moreover, recognizing and managing emotions, a trait linked to emotional intelligence is vital for effective persuasive communication.
2. Understanding Your Audience
Understanding your audience is a fundamental component of a persuasive speech, emphasizing the importance of tailoring your message to address their specific needs, desires, and pain points. Demonstrating your consideration of their perspective and showing empathy, by understanding their emotions and feelings, paves the way for a deeper connection with your audience.
Furthermore, adaptability in your communication style is key; recognizing that different individuals may respond better to various approaches, some driven by logic and data, while emotional stories sway others, ensures a more successful and resonant persuasive speech.
3. Communicating Effectively
Effective communication is the linchpin of a persuasive speech topic , demanding a harmonious blend of clarity, engagement, and active listening to create a deeply resonating message. Clarity is of utmost importance; your message must be free from diluting ambiguity. Use straightforward language and logical arguments to eliminate doubts in your audience .
Beyond words, effective communication thrives on constant audience engagement for your audience , using anecdotes, examples, and rhetorical questions to sustain their interest and heighten receptivity. Active listening is equally vital, enabling real-time message adjustments by keenly observing your audience responses and non-verbal cues, ensuring your words continually align with their needs and concerns. Your persuasive speech hinges on this interplay, fostering a connection that resonates and influences the audience.
In the following sections, we’ll apply these elements to your persuasive speech , offering practical tips to enhance your persuasive communication skills in different contexts. Let’s continue our journey to unveil the secrets of persuasion.
Developing Persuasive Speaking
In this subsection, we journey into persuasive speaking, uncovering the techniques and strategies that empower you to speak with confidence, clarity, and persuasiveness. Let’s embark on the path to mastering the art of spoken persuasion.
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1. Crafting A Compelling Narrative
Imagine you’re about to give a speech on environmental conservation. To start strong, you might begin with a vivid example of the devastating effects of climate change. Perhaps you paint a picture of a future where our children won’t be able to enjoy the beauty of a lush, green Earth. That’s the power of crafting a compelling narrative – it grips the audience right from the beginning.
As you continue, you structure your speech with clear signposts, guiding the audience through your message, and conclude with a memorable call to action. It’s like weaving a story that takes your listeners on a journey.
2. Mastering Persuasive Techniques
Persuasive speaking is all about using the right tools. Think of it like a master craftsman wielding various instruments to create a masterpiece. In your speech, you can employ rhetorical devices, such as using parallelism to emphasize your points, just like Martin Luther King Jr. did in his iconic “I Have a Dream” speech.
Or, you might use persuasive language that taps into your audience emotions. For instance, if you’re advocating for animal welfare, you could describe the suffering of a specific animal, making the audience feel a personal connection. It’s like using different brushes and colors to paint a compelling picture.
3. Use Of Visual Aids in the Persuasive Speech
In the digital age, persuasive speaking should be integrated with visual aids and technology. Imagine you’re giving a speech on the latest technological innovations. To engage the audience , you could incorporate dynamic visuals, like charts, videos, or interactive graphics, that illustrate the impact of these innovations.
You should be using real-time data to support your points. Consider Steve Jobs’ iconic iPhone launch presentations – he used visuals and technology to make complex ideas simple and captivating.
This is about using the power of visuals and tech to enhance your speech , making it more impactful and memorable.
Impact Of Persuasive Speech
In this section, we delve into your speech , witnessing the real-world impact of persuasive communication—how it transforms lives, shapes careers, and influences societies. Here, we explore compelling examples and delve into the personal and societal growth that comes with mastering the art of persuasion.
1. Professional Advancement
Mastering persuasive communication skills should be considered like having a Swiss Army knife for your career. It’s not just about crafting fancy words; it’s about being the captain of your professional ship.
Imagine you’re leading a team, and you want them to tackle a challenging project. With persuasive communication, your speech can inspire and guide them to collaborate effectively, resulting in outstanding results.
But it’s not just about leadership; it also should be your secret weapon for navigating those tricky workplace conflicts and sealing the deal in negotiations. For instance, picture a scenario where you’re resolving an issue with a colleague.
Instead of just fixing the problem, you both end up with a win-win solution that advances your careers.
That’s the magic of persuasive speech – it unlocks your career’s full potential, making your goals achievable and your journey fulfilling.
2. Personal Empowerment
Now, let’s talk about how persuasive thinking and communication should be able to empower you personally. It’s like having your point of view as your superpower, boosting your self-confidence and enriching your relationships.
When you can articulate your speech effectively, you don’t just talk the talk; you walk the walk with confidence.
Picture this: You’re in a group, and you have an idea to share. With a persuasive speech , you express it so well that everyone listens, and you leave a lasting impression. It’s not just about talking to others; it’s also about connecting with them on a deeper level.
Think about how understanding and persuading with empathy should be utilized to create trust and make your personal relationships more fulfilling.
Moreover, in everyday life, persuasive thinking should be a tool that helps you make clear decisions and solve problems with finesse and purpose. It’s like having a guiding light in your pocket for navigating life’s twists and turns.
3. Societal Influence and Change
Now, let’s journey into the world of persuasive speeches and their incredible impact on society. Think about history – about how a persuasive speech is litting the flames of transformative movements across the globe.
Whether it’s the words of influential leaders rallying for change and justice or persuasive communication fueling social activism, their influence is undeniable.
Imagine standing in a crowd, listening to a speech that stirs your soul and inspires you to take action for a cause you deeply believe in. That’s the power of persuasive advocacy. And that leads to the question: What are the key elements that make advocacy truly compelling and influential?
These speeches aren’t just words; they’re catalysts for action and beacons of hope, uniting people and driving positive change on a societal scale from your point of view .
Corporate Influence
In the corporate world, a persuasive speech is not just a tool; it’s the dynamo that powers business growth and innovation. Imagine you’re a corporate leader addressing your team. Your persuasive speech aligns them with a shared vision, igniting their motivation and driving remarkable results.
But it’s not just about the employees; it’s also about stakeholders, investors, and partners. With your point of view on persuasive communication, you can build trust, inspire confidence, and secure vital partnerships that shape corporate influence.
It’s like painting a masterpiece with words, creating a narrative that captivates and influences everyone in your business ecosystem.
Civic Engagement
The impact of a persuasive speech on civic engagement is like a rallying cry for community betterment and democratic participation. Imagine you’re listening to a speech that should be compelling you to vote, engage in public discourse, and address critical social and political issues.
It’s not just words; it’s a call to action in your speech.
Historically, persuasive speeches have ignited social movements, united people in shared causes, and inspired civic action. They nurture collective responsibility, foster civic-mindedness, and empower individuals to advocate for your point of view on positive community change.
Your speech acts like a wave of change, driven by persuasive messages, enhancing democracy and pursuing a more equitable and just society.
In the upcoming sections, we’ll uncover how these facets of personal and societal impact intersect, showcasing the transformative potential of a persuasive speech .
Famous Examples of the Persuasive Speech
Here, we’ll explore five iconic and influential persuasive speeches throughout history that have demonstrated the power of persuasive speech . By analysing these famous examples, you should be able to gain valuable insights into the art of compelling persuasion.
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1. Martin Luther King Jr.’s “I Have a Dream”
Martin Luther King Jr.’s “ I Have a Dream ” speech epitomizes persuasive speech with its rhetorical brilliance, emotional depth, and historical significance.
Dr. King’s power lay in his vision, as he painted a vivid picture of a world where racial equality should be not a mere dream but a shared reality, instilling hope and motivation.
He harnessed rhetorical devices such as repeating phrases like “I have a dream” and “Let freedom ring,” creating a rhythmic, memorable quality reinforcing key messages.
Furthermore, his words tapped into the deep-seated emotions of the audience , stirring a profound sense of urgency and a shared mission, making this speech an enduring testament to the art of your persuasive speech .
2. Winston Churchill’s “We Shall Fight on the Beaches”
Winston Churchill’s “ We Shall Fight on the Beaches ” is a testament to his unwavering resolve and powerful rhetoric, which rallied a nation during a critical historical moment.
Churchill’s words conveyed a spirit of defiance that deeply resonated with a nation facing formidable challenges, highlighting mental health . His speech left no room for ambiguity, articulating a clear path forward and the unwavering commitment required.
Through mobilizing language, Churchill should be galvanizing citizens to come together, confront adversity head-on, and work collectively toward a common objective, making this speech a remarkable example of persuasive leadership.
3. John F. Kennedy’s “Ich bin ein Berliner”
John F. Kennedy’s “ Ich bin ein Berliner ” speech went beyond political boundaries to convey a powerful message of unity. Kennedy’s words expressed unwavering support and a sense of shared identity with the people of Berlin, fostering solidarity.
Through symbolic gestures and a choice of language that demonstrated a deep understanding of the local context, he effectively connected with the audience .
Furthermore, his words resonated with Berliners by highlighting the shared values and ideals they held dear, making this speech a poignant example of international persuasive speech and solidarity.
4. Malala Yousafzai’s United Nations Address
Malala Yousafzai’s United Nations Address established her as a global symbol for education and girls’ rights through her courage and eloquence. Her remarkable courage in the face of adversity should be highlighted as a powerful testament to her unwavering commitment to the girls’ education.
Malala’s youthful perspective and unwavering determination captured the hearts of people worldwide, underscoring the urgency of her message.
Her speech not only inspired but also catalyzed a global movement dedicated to addressing the barriers to the education that girls face worldwide, making her a remarkable advocate for change and the power of a persuasive speech .
5. Ronald Reagan’s “Tear Down This Wall!”
Ronald Reagan’s “ Tear Down This Wall! ” speech became synonymous with the fall of the Berlin Wall and the end of the Cold War. His words conveyed a powerful and symbolic demand, boldly challenging the division of the city and offering a vision of a united, free Berlin.
Reagan’s clarity of message resonated deeply with those yearning for liberty behind the Iron Curtain, addressing not only political freedom but also impacting the mental health of those living in oppressive circumstances.
The historical significance of his speech should be undeniable, as it played a pivotal role in shaping the course of history and ushering in a new era of freedom and cooperation, making it a prime example of persuasive speech with profound global implications.
Persuasive Speech Topics
In this section, we delve into various persuasive speech topics, each carefully curated to captivate the audience , stimulate critical thinking, and drive discussions that matter.
1. Good Persuasive Speech Topics in Arts
The Role of Art in Promoting Mental Health and Well-being
The Impact of Digital Art on Traditional Art Forms
Censorship in the Arts: Balancing Creative Freedom and Societal Values
Art as a Tool for Social Change and Activism
The Importance of Arts Education in K-12 Schools
2. Best Persuasive Speech Topics for High School Students
The Benefits of Mandatory Volunteering for High School Students
Social Media and its Impact on Teen Mental Health
The Importance of Financial Literacy Education in High Schools
Should High School Students Have a Say in Curriculum Development?
The Pros and Cons of Standardised Testing in High Schools
3. Best Persuasive Speech Topics for College Students
Addressing Student Loan Debt: Strategies for College Affordability
The Role of Technology in Modern Education
Campus Free Speech and its Limits: Balancing Freedom and Inclusivity
Promoting Mental Health Awareness and Support on College Campuses
The Impact of Climate Change: What Can College Students Do?
4. Good Persuasive Speech Topics on Academics
The Future of Remote Learning and its Impact on Academic Achievement
Reevaluating Grading Systems: Is Pass/Fail a Better Option?
The Role of Critical Thinking in Modern Education
Promoting Multilingual Education for a Globalised World
The Ethics of AI and Automation in Education
5. Good Persuasive Speech Topics on the Economy
Universal Basic Income: A Solution to the Economic Inequality?
Green Jobs and the Transition to a Sustainable Economy
The Gig Economy: Flexibility vs. Workers’ Rights
The Pros and Cons of Cryptocurrency and Digital Money
Economic Impacts of the Aging Population: Preparing for the Silver Tsunami
6. Good Persuasive Speech Topics on Entertainment
The Influence of Streaming Services on Traditional Television and Film
Celebrity Culture and its Effects on Society
The Ethics of Cancel Culture in the Entertainment Industry
The Representation of Diversity in Media and Entertainment
The Future of Live Events and Performances in a Post-Pandemic World
7. Interesting Persuasive Speech Topics on Politics and Government
The Role of Social Media in Shaping Political Discourse
Campaign Finance Reform: Reducing the Influence of Big Money in Politics
Voting Rights and Access: Ensuring a Fair and Inclusive Democracy
The Pros and Cons of Term Limits for Elected Officials
Addressing Cybersecurity Threats to the Election Integrity
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8. Good Persuasive Speech Topics on Sports
The Impact of Athletes’ Activism on Social and Political Issues
Gender Equality in Sports: Closing the Pay Gap
The Ethics of Performance-Enhancing Drugs in Professional Sports
Should College Athletes Be Paid for Their Performance?
The Environmental Impact of Major Sporting Events
9. Good Persuasive Speech Topics on Education
The Digital Divide: Bridging the Gap in Access to the Education
Inclusive Education: Supporting Students with Disabilities
The Importance of the Arts and Physical Education in Schools
Homeschooling vs. Traditional Schooling: Pros and Cons
Reimagining Teacher Training and Professional Development
10. Good Persuasive Speech Topics for Social Media
Online Privacy and Data Security: Protecting Your Digital Identity
Social Media Addiction: Recognising the Signs and Finding Balance
The Impact of Social Media on Mental Health and Self-Esteem
Social Media and Cyberbullying: Strategies for Prevention
The Role of Social Media in Political Movements and Activism
11. Good Persuasive Speech Topics for 2023 on Technology
Ethical Considerations in AI and Machine Learning
The Future of the Space Exploration: Private vs. Government Initiatives
Cybersecurity in the Age of IoT: Protecting Our Digital Lives
The Role of Technology in Healthcare: Advancements and Challenges
The Environmental Impact of the E-Waste and Technology Disposal
Empower Yourself With Persuasion
In an era of information overload and constant communication, the ability to wield persuasive speech is a powerful tool that can transform your personal and professional life before your audience , so empower yourself with persuasion.
Acquire the skills to express your ideas effectively, build authentic connections, and drive positive change. With the art of persuasion in your toolkit, you hold the key to leaving a lasting mark on the world and shaping your unique history, all while considering the impact on mental health .
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How to give a persuasive presentation: techniques and proven framework, influence vs persuasion: what’s the real difference, what is persuasion: meaning, skills and examples.
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Introduction To Persuasive Speech
Have you ever convinced your parents to let you stay up beyond your bedtime? Have you ever convinced your friend…
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Have you ever convinced your parents to let you stay up beyond your bedtime? Have you ever convinced your friend to stay longer at a party? Have you ever convinced a group of professionals at a meeting of your ideas? If your answer is yes to any or all of these questions, then you’ve successfully engaged in persuasive speaking.
These persuasive speech examples indicate that we influence and convince people of our thoughts, ideas and suggestions more frequently than we realize. Persuasive speech is an important quality that the corporate world values. Curious to know more? Read on!
What Is A Persuasive Speech?
Tips for persuasive speaking at work, speak effectively with harappa.
Before we explore the meaning of persuasive speech, let’s first understand what is persuasive speaking. As the name suggests, persuasive speaking is the art of convincing someone of your viewpoint. Persuasive speech is a type of speech that helps convince the audience of a certain view. We tend to believe that we have a positive influence over others, but in reality, exerting influence isn’t always easy. Persuasive speaking skills help us become more convincing and create a true impact when we speak.
There are three elements of a persuasive speech, namely:
It refers to your character, attitude, behavior, ethics and credibility when you speak. Establishing trust with your audience and building credibility improves the likelihood of your audience accepting your viewpoints and taking necessary action.
Logos is the Greek word for logic. Your persuasive speech should have a structure, flow and logic. Choosing words wisely and backing your arguments with well-founded reasons can help in creating coherent statements that convince your audience. There should be a beginning, a middle and an end, where you conclude your viewpoints smartly.
It’s the emotional aspect of your persuasive speech. It’s only when you influence people on an emotional level that you can motivate them to see your point of view. An emotional impact is necessary for the listeners to change their thoughts and follow a particular action.
It was Aristotle, the famous Greek philosopher, who introduced these elements of persuasive speaking several centuries ago. They continue to hold relevance and are essential to navigate personal as well as professional relationships.
The power of persuasive speech isn’t possessed by many. However, it’s not impossible to master the art over time. Here are some key techniques that’ll help you brush up your persuasive speaking skills and win your audience over:
Have A Goal In Mind
As we’ve already established, the main motive of persuasive speaking is to convince someone of something. This is why having a goal in mind helps. It provides you with an ultimate objective and guides you in preparing your speech. For example, if you want someone to change certain workplace policies, you need to identify ways to achieve that goal. A call to action at the end of your speech can speed things up.
Know Your Audience
It’s important to identify your target audience before your speech or presentation. It’s no secret that in any group of people there will always be someone who disagrees with your suggestions. Considering multiple factors and audience expectations can help you prepare better. For example, if someone presents a counter-argument and negates your entire idea, you can respond appropriately if you are prepared.
Add Examples And Emotions
Ethos or emotional connection is a crucial aspect of persuasive speech. If you want to establish a positive connection, use anecdotes or real-life examples that help you build credibility. Appealing to the emotions of your audience also establishes trust, that is, people believe in you and think you’re reliable.
Whether it’s sharing your ideas in a brainstorming session or pitching your business idea to an investor, you need strong persuasive speaking capabilities to establish rapport and create a positive impact on your listeners. Preparation and continuous practice are instrumental in building confidence, polishing communication skills and strengthening interpersonal relationships.
It’s no secret that communication is a catalyst for establishing trust and long-term relationships. Employers value employees with strong communication and interpersonal skills as they’re helpful in navigating day-to-day exchanges with internal and external stakeholders. To do so, strong persuasion skills alone won’t suffice. You need to speak concisely and exhibit confidence.
Harappa’s Speaking Effectively course will teach you how to deliver ideas with precision, use empathy and logic to connect with others and stand out as an effective speaker. Aristotle’s Appeals framework will teach you about ethos, logos and pathos. The Non-Verbal Cues framework will help you pay attention to your body language. Learn to speak with confidence, with Harappa!
Explore Harappa Diaries to learn more about topics such as Types Of Speeches , What Is Impromptu Speech , Improve Speech Writing and How To Give Good Speech to deliver ideas with precision.
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How to Write a Persuasive Speech
Last Updated: December 10, 2023 Fact Checked
This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,530,554 times.
A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.
Preparing to Write
![what is persuasive speech with example Step 1 Learn about your topic.](https://www.wikihow.com/images/thumb/f/f6/Write-a-Persuasive-Speech-Step-1-Version-4.jpg/v4-460px-Write-a-Persuasive-Speech-Step-1-Version-4.jpg)
- Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
- Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
- Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.
![what is persuasive speech with example Step 2 Know your goal.](https://www.wikihow.com/images/thumb/2/25/Write-a-Persuasive-Speech-Step-2-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-2-Version-3.jpg)
- For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.
![what is persuasive speech with example Step 3 Understand your audience.](https://www.wikihow.com/images/thumb/0/01/Write-a-Persuasive-Speech-Step-3-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-3-Version-3.jpg)
- An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
- Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
- For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.
![what is persuasive speech with example Step 4 Choose the right persuasive approach.](https://www.wikihow.com/images/thumb/1/14/Write-a-Persuasive-Speech-Step-4-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-4-Version-3.jpg)
- Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
- Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
- Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
- You can rely on any one or some combination.
![what is persuasive speech with example Step 5 Outline your main points.](https://www.wikihow.com/images/thumb/e/e4/Write-a-Persuasive-Speech-Step-5-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-5-Version-3.jpg)
- The number of points you can make to support your position will be determined by how much time you have to speak.
- As a rule of thumb, three to four supporting points is usually a good number. [2] X Research source
- For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.
Writing your Speech
![what is persuasive speech with example Step 1 Write a strong opening.](https://www.wikihow.com/images/thumb/9/94/Write-a-Persuasive-Speech-Step-6-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-6-Version-3.jpg)
- An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
- A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
- Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
- Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
- A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."
![what is persuasive speech with example Step 2 Offer persuasive evidence.](https://www.wikihow.com/images/thumb/f/fb/Write-a-Persuasive-Speech-Step-7-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-7-Version-3.jpg)
- Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [4] X Research source
- Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
- Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."
![what is persuasive speech with example Step 3 Address the counter-argument.](https://www.wikihow.com/images/thumb/e/ec/Write-a-Persuasive-Speech-Step-8-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-8-Version-3.jpg)
- Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
- For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
- Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.
![what is persuasive speech with example Step 4 Conclude with a call to action.](https://www.wikihow.com/images/thumb/2/28/Write-a-Persuasive-Speech-Step-9-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-9-Version-3.jpg)
- Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."
Delivering your Speech
![what is persuasive speech with example Step 1 Practice your speech.](https://www.wikihow.com/images/thumb/4/44/Write-a-Persuasive-Speech-Step-10-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-10-Version-3.jpg)
- Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
- For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
- Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. [5] X Research source It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
- Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.
![what is persuasive speech with example Step 2 Dress appropriately.](https://www.wikihow.com/images/thumb/c/c4/Write-a-Persuasive-Speech-Step-11-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-11-Version-3.jpg)
- Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.
![what is persuasive speech with example Step 3 Relax.](https://www.wikihow.com/images/thumb/9/90/Write-a-Persuasive-Speech-Step-12-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-12-Version-3.jpg)
- Be friendly and make eye contact with the audience.
- Move around, where appropriate, but don't fidget or pick at your clothes or hair.
- Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
- Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.
![what is persuasive speech with example Step 4 Involve your audience.](https://www.wikihow.com/images/thumb/b/b0/Write-a-Persuasive-Speech-Step-13-Version-3.jpg/v4-460px-Write-a-Persuasive-Speech-Step-13-Version-3.jpg)
- For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.
![what is persuasive speech with example Patrick Muñoz](https://www.wikihow.com/images/thumb/8/89/Patrick_munoz.png/-crop-100-100-100px-Patrick_munoz.png)
Patrick Muñoz
Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.
Sample Template
![what is persuasive speech with example what is persuasive speech with example](https://www.wikihow.com/images/thumb/e/ec/Persuasive-Speech-Template_sample.png/340px-Persuasive-Speech-Template_sample.png)
Community Q&A
![what is persuasive speech with example Community Answer](https://www.wikihow.com/images/thumb/0/0a/CommunityAvatar1.png/-crop-104-104-104px-CommunityAvatar1.png)
- Look around at the audience, making eye contact, especially during pauses in your speech. If you're feeling nervous about this, pick out a single person in the audience and pretend you are speaking only to them. After a little while, pick someone else, and repeat. [6] X Research source Thanks Helpful 0 Not Helpful 0
- Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
- Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0
Tips from our Readers
- If you have a nervous laugh, be careful to control it during your speech. Otherwise, your audience will likely think what you have to say isn't important.
![what is persuasive speech with example what is persuasive speech with example](https://www.wikihow.com/images/f/f3/Meme_v07_0420x0250.jpg)
- Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
- Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1
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- ↑ http://grammar.yourdictionary.com/style-and-usage/steps-for-writing-a-persuasive-speech.html
- ↑ http://www.best-speech-topics.com/writing-a-persuasive-speech.html
- ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
- ↑ https://www.comm.pitt.edu/structuring-speech
- ↑ https://www.leonardoenglish.com/blog/recording-yourself-in-english
- ↑ https://www.zenbusiness.com/blog/eyecontact/
About This Article
![what is persuasive speech with example Patrick Muñoz](https://www.wikihow.com/images/thumb/8/89/Patrick_munoz.png/-crop-100-100-100px-Patrick_munoz.png)
To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No
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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)
Learn from the experts.
![what is persuasive speech with example The American Crisis historical article, as an instance of persuasive essay examples](https://www.weareteachers.com/wp-content/uploads/persuasive-writing-examples.png)
The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )
- Persuasive Essays
- Persuasive Speeches
- Advertising Campaigns
Persuasive Essay Writing Examples
![persuasive writing examples crisis First paragraph of Thomas Paine's The American Crisis](https://www.weareteachers.com/wp-content/uploads/persuasive-writing-examples-crisis.jpg)
From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.
Professions for Women by Virginia Woolf
Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”
The Crisis by Thomas Paine
Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”
Politics and the English Language by George Orwell
Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”
Letter From a Birmingham Jail by Dr. Martin Luther King Jr.
Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”
Civil Disobedience by Henry David Thoreau
Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”
Go Gentle Into That Good Night by Roger Ebert
Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”
The Way to Wealth by Benjamin Franklin
Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”
The Crack-Up by F. Scott Fitzgerald
Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”
Open Letter to the Kansas School Board by Bobby Henderson
Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”
Open Letter to the United Nations by Niels Bohr
Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”
Persuasive Speech Writing Examples
Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.
I Have a Dream by Dr. Martin Luther King Jr.
Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”
Woodrow Wilson’s War Message to Congress, 1917
Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”
Chief Seattle’s 1854 Oration
Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”
Women’s Rights Are Human Rights, Hillary Rodham Clinton
Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”
I Am Prepared to Die, Nelson Mandela
Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”
The Struggle for Human Rights by Eleanor Roosevelt
Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”
Freedom From Fear by Aung San Suu Kyi
Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”
Harvey Milk’s “The Hope” Speech
Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”
The Union and the Strike, Cesar Chavez
Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”
Nobel Lecture by Malala Yousafzai
Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”
Persuasive Writing Examples in Advertising Campaigns
Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.
Nike: Just Do It
![Persuasive Writing Examples: Nike Nike](https://www.weareteachers.com/wp-content/uploads/persuasive-writing-examples-nike.jpg)
The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.
Dove: Real Beauty
Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.
Wendy’s: Where’s the Beef?
Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.
De Beers: A Diamond Is Forever
![persuasive writing examples diamond Diamond engagement ring on black velvet. Text reads "How do you make two months' salary last forever? The Diamond Engagement Ring."](https://www.weareteachers.com/wp-content/uploads/persuasive-writing-examples-diamond.jpg)
A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.
Volkswagen: Think Small
Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.
American Express: Don’t Leave Home Without It
AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.
Skittles: Taste the Rainbow
![persuasive writing examples skittles Bag of Skittles candy against a blue background. Text reads](https://www.weareteachers.com/wp-content/uploads/persuasive-writing-examples-skittles.jpg)
These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.
Maybelline: Maybe She’s Born With It
Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.
Coca-Cola: Share a Coke
Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.
Always: #LikeaGirl
![Persuasive Writing Examples: Always Always ad showing a young girl holding a softball. Text reads](https://www.weareteachers.com/wp-content/uploads/persuasive-writing-examples-always.jpg)
Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.
Editorial Persuasive Writing Examples
![persuasive writing examples yes virginia Original newspaper editorial](https://www.weareteachers.com/wp-content/uploads/persuasive-writing-examples-yes-virginia.jpg)
Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.
Yes, Virginia, There Is a Santa Claus (1897)
Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”
What’s the Matter With Kansas? (1896)
Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”
America Can Have Democracy or Political Violence. Not Both. (The New York Times)
Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”
The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)
Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”
If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)
Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”
Persuasive Review Writing Examples
![persuasive writing examples books Image of first published New York Times Book Review](https://www.weareteachers.com/wp-content/uploads/persuasive-writing-examples-books.jpg)
Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.
The Great Gatsby (The Chicago Tribune, 1925)
Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”
Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)
Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”
Twilight (The Telegraph, 2009)
Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”
To Kill a Mockingbird (Time, 1960)
Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”
The Diary of Anne Frank (The New York Times, 1952)
Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”
What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .
Plus, the big list of essay topics for high school (120+ ideas) ..
![Persuasive-Writing-Examples-1 Find strong persuasive writing examples to use for inspiration, including essays, speeches, advertisements, reviews, and more.](https://www.weareteachers.com/wp-content/uploads/Persuasive-Writing-Examples-1-683x1024.jpg)
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11.2 Persuasive Speaking
Learning objectives.
- Explain how claims, evidence, and warrants function to create an argument.
- Identify strategies for choosing a persuasive speech topic.
- Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
- Distinguish among propositions of fact, value, and policy.
- Choose an organizational pattern that is fitting for a persuasive speech topic.
We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.
Foundation of Persuasion
Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.
Figure 11.2 Components of an Argument
![what is persuasive speech with example image](https://open.lib.umn.edu/app/uploads/sites/192/2016/09/a4ab50fff07dac121b7baa476c22b65f.jpg)
The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.
As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.
Choosing a Persuasive Speech Topic
As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.
Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.
You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.
You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.
![what is persuasive speech with example 11.2.1N](https://open.lib.umn.edu/app/uploads/sites/192/2016/09/11.2.1N.jpg)
Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.
Michael Vadon – Nigel Farage – CC BY-SA 2.0.
Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.
You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.
Review of Tips for Choosing a Persuasive Speech Topic
- Not current. People should use seat belts.
- Current. People should not text while driving.
- Not controversial. People should recycle.
- Controversial. Recycling should be mandatory by law.
- Not as impactful. Superman is the best superhero.
- Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
- Unclear thesis. Homeschooling is common in the United States.
- Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.
Adapting Persuasive Messages
Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.
When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.
There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.
When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.
![what is persuasive speech with example 11.2.2N](https://open.lib.umn.edu/app/uploads/sites/192/2016/09/11.2.2N.jpg)
Build common ground with disagreeable audiences and acknowledge areas of disagreement.
Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.
Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.
Determining Your Proposition
The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.
Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:
- Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
- Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
- Proposition of policy. There should be stricter emission restrictions on individual cars.
To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.
“Getting Critical”
Persuasion and Masculinity
The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).
Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).
Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).
- What is your reaction to the claim that persuasion includes Western and masculine biases?
- What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
- In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?
Organizing a Persuasive Speech
We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.
![what is persuasive speech with example 11.2.3N](https://open.lib.umn.edu/app/uploads/sites/192/2016/09/11.2.3N.jpg)
Putting your strongest argument last can help motivate an audience to action.
Celestine Chua – The Change – CC BY 2.0.
The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.
As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.
Persuasive Speech Thesis Statements by Organizational Pattern
- Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
- Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
- Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
- Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
- Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
- Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.
Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:
- Hook the audience by making the topic relevant to them.
- Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
- Cite evidence to support the fact that the issue needs to be addressed.
- According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
- Offer a solution and persuade the audience that it is feasible and well thought out.
- There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
- Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
- Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
- Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
- I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.
Key Takeaways
- Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
- Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
- When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
- When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
- When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
- Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
- Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
- Propositions of policy advocate that something “should or shouldn’t” be done.
- Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
- Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
- To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
- Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.
Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.
Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.
Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.
Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
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112 Persuasive Speech Topics That Are Actually Engaging
What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.
Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.
When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!
In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!
Choose Something You’re Passionate About
It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.
However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.
For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.
Steer Clear of Cliches
Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.
Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.
Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.
Have a Clear Side of Opposition
For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!
Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.
- Should high school athletes get tested for steroids?
- Should schools be required to have physical education courses?
- Should sports grades in school depend on things like athletic ability?
- What sport should be added to or removed from the Olympics?
- Should college athletes be able to make money off of their merchandise?
- Should sports teams be able to recruit young athletes without a college degree?
- Should we consider video gamers as professional athletes?
- Is cheerleading considered a sport?
- Should parents allow their kids to play contact sports?
- Should professional female athletes be paid the same as professional male athletes?
- Should college be free at the undergraduate level?
- Is the traditional college experience obsolete?
- Should you choose a major based on your interests or your potential salary?
- Should high school students have to meet a required number of service hours before graduating?
- Should teachers earn more or less based on how their students perform on standardized tests?
- Are private high schools more effective than public high schools?
- Should there be a minimum number of attendance days required to graduate?
- Are GPAs harmful or helpful?
- Should schools be required to teach about standardized testing?
- Should Greek Life be banned in the United States?
- Should schools offer science classes explicitly about mental health?
- Should students be able to bring their cell phones to school?
- Should all public restrooms be all-gender?
- Should undocumented immigrants have the same employment and education opportunities as citizens?
- Should everyone be paid a living wage regardless of their employment status?
- Should supremacist groups be able to hold public events?
- Should guns be allowed in public places?
- Should the national drinking age be lowered?
- Should prisoners be allowed to vote?
- Should the government raise or lower the retirement age?
- Should the government be able to control the population?
- Is the death penalty ethical?
Environment
- Should stores charge customers for plastic bags?
- Should breeding animals (dogs, cats, etc.) be illegal?
- Is it okay to have exotic animals as pets?
- Should people be fined for not recycling?
- Should compost bins become mandatory for restaurants?
- Should electric vehicles have their own transportation infrastructure?
- Would heavier fining policies reduce corporations’ emissions?
- Should hunting be encouraged or illegal?
- Should reusable diapers replace disposable diapers?
Science & Technology
- Is paper media more reliable than digital news sources?
- Should automated/self-driving cars be legalized?
- Should schools be required to provide laptops to all students?
- Should software companies be able to have pre-downloaded programs and applications on devices?
- Should drones be allowed in military warfare?
- Should scientists invest more or less money into cancer research?
- Should cloning be illegal?
- Should societies colonize other planets?
- Should there be legal oversight over the development of technology?
Social Media
- Should there be an age limit on social media?
- Should cyberbullying have the same repercussions as in-person bullying?
- Are online relationships as valuable as in-person relationships?
- Does “cancel culture” have a positive or negative impact on societies?
- Are social media platforms reliable information or news sources?
- Should social media be censored?
- Does social media create an unrealistic standard of beauty?
- Is regular social media usage damaging to real-life interactions?
- Is social media distorting democracy?
- How many branches of government should there be?
- Who is the best/worst president of all time?
- How long should judges serve in the U.S. Supreme Court?
- Should a more significant portion of the U.S. budget be contributed towards education?
- Should the government invest in rapid transcontinental transportation infrastructure?
- Should airport screening be more or less stringent?
- Should the electoral college be dismantled?
- Should the U.S. have open borders?
- Should the government spend more or less money on space exploration?
- Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
- Should nuns and priests become genderless roles?
- Should schools and other public buildings have prayer rooms?
- Should animal sacrifice be legal if it occurs in a religious context?
- Should countries be allowed to impose a national religion on their citizens?
- Should the church be separated from the state?
- Does freedom of religion positively or negatively affect societies?
Parenting & Family
- Is it better to have children at a younger or older age?
- Is it better for children to go to daycare or stay home with their parents?
- Does birth order affect personality?
- Should parents or the school system teach their kids about sex?
- Are family traditions important?
- Should parents smoke or drink around young children?
- Should “spanking” children be illegal?
- Should parents use swear words in front of their children?
- Should parents allow their children to play violent video games?
Entertainment
- Should all actors be paid the same regardless of gender or ethnicity?
- Should all award shows be based on popular vote?
- Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
- Should movies and television shows have ethnicity and gender quotas?
- Should newspapers and magazines move to a completely online format?
- Should streaming services like Netflix and Hulu be free for students?
- Is the movie rating system still effective?
- Should celebrities have more privacy rights?
Arts & Humanities
- Are libraries becoming obsolete?
- Should all schools have mandatory art or music courses in their curriculum?
- Should offensive language be censored from classic literary works?
- Is it ethical for museums to keep indigenous artifacts?
- Should digital designs be considered an art form?
- Should abstract art be considered an art form?
- Is music therapy effective?
- Should tattoos be regarded as “professional dress” for work?
- Should schools place greater emphasis on the arts programs?
- Should euthanasia be allowed in hospitals and other clinical settings?
- Should the government support and implement universal healthcare?
- Would obesity rates lower if the government intervened to make healthy foods more affordable?
- Should teenagers be given access to birth control pills without parental consent?
- Should food allergies be considered a disease?
- Should health insurance cover homeopathic medicine?
- Is using painkillers healthy?
- Should genetically modified foods be banned?
- Should there be a tax on unhealthy foods?
- Should tobacco products be banned from the country?
- Should the birth control pill be free for everyone?
If you need more help brainstorming topics, especially those that are personalized to your interests, you can use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.
Do Your Research
A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.
Understand Your Audience
It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.
Have Someone Read Your Speech
Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!
Practice Makes Perfect
After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.
Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!
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7 Best Short Persuasive Speech Examples to Drive Change
Leah Nguyen • 08 April, 2024 • 7 min read
Are you looking for persuasive speches? Persuasion is power, and within a mere three minutes, you can move mountains - or at least change some minds.
But with brevity comes pressure to pack a maximum punch.
So how do you deliver impact concisely and command attention from the get-go? Let us show you some short persuasive speech examples that convince the audience in less than the time to microwave a pizza.
Table of Contents
1-minute short persuasive speech examples, 3-minute short persuasive speech examples, 5-minute short persuasive speech examples, bottom line, frequently asked questions.
![what is persuasive speech with example Short persuasive speech examples](https://foundr.com/wp-content/uploads/2020/11/Public-speaking.png)
Tips for Audience Engagement
- A Persuasive Speech Outline
- How Do You Express Yourself?
- Use live word clouds or live Q&A to survey your audience easier!
- Use brainstorming tool effectively by AhaSlides idea board
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The 1-minute persuasive speeches are similar to a 30-second elevator pitch which constrain what you can do due to their limited time. Here are some examples that stick to a single, compelling call to action for a 1-minute window.
![what is persuasive speech with example Short persuasive speech examples](https://images.examples.com/wp-content/uploads/2017/05/Persuasive-Speech-.jpg)
#1. Title: Go Meatless on Mondays
Good afternoon everyone. I'm asking you to join me in adopting a simple change that can positively impact both our health and the planet - going meatless one day a week. On Mondays, commit to leaving meat off your plate and choosing vegetarian options instead. Research shows cutting back on red meat just a bit provides significant benefits. You'll reduce your risk of chronic diseases while lessening your environmental footprint. Meatless Mondays are easy to incorporate into any lifestyle. So starting next week, I hope you'll help raise awareness around sustainable eating by participating. Every small choice matters - will you make this one with me?
#2. Title: Volunteer at the Library
Hello, my name is X and I'm here today to tell you about an exciting opportunity to give back to the community. Our public library is seeking more volunteers to assist patrons and help keep its services running strong. As little as two hours per month of your time would be hugely appreciated. Tasks can include shelving books, reading to children, and assisting seniors with technology. Volunteering is a great way to build skills while feeling fulfilled through serving others. Please consider signing up at the front desk. Our library brings people together - help keep it open for all by offering your time and talents. Thank you for listening!
#3. "Invest in Your Career with Continued Education"
Friends, to stay competitive in today's world we must commit to lifelong learning. A degree alone won't cut it anymore. That's why I'm encouraging you all to consider pursuing additional certifications or classes part-time. It's a great way to boost your skills and open new doors. Just a few hours a week can make a big difference. Companies also love seeing employees who take the initiative to grow. So let's support each other along the way. Who wants to further their career together starting this fall?
These persuasive speech examples clearly state the position and main information within 3 minutes. You can have a tad bit more freedom to express your points compared to the 1-minute speeches.
![what is persuasive speech with example Short persuasive speech examples](https://speakerhub.com/sites/default/files/6_steps_to_streamline_speech_creation.png)
#1. "Spring Clean Your Social Media"
Hey everyone, social media can be fun but it also eats up a lot of our time if we’re not careful. I know from experience - I was constantly scrolling instead of doing things I enjoy. But I had an epiphany last week - it’s time for a digital detox! So I did some spring cleaning and unfollowed accounts that didn’t spark joy. Now my feed is full of inspiring folks instead of distractions. I feel less pulled to mindlessly browse and more present. Who’s with me in lightening your online load so you can spend more high-quality time in real life? It takes just a few minutes to unsubscribe and you won’t miss the stuff that doesn’t serve you.
#2. "Visit Your Local Farmers Market"
Guys, have you been to the downtown farmers market on Saturdays? It's one of my favourite ways to spend the morning. The fresh veggies and local goods are amazing, and you get to chat with friendly farmers growing their own stuff. I always walk away with breakfast and lunch sorted for days. Even better, shopping directly from farmers means more money goes back into our community. It's a fun outing too - I see lots of neighbours there every weekend. So this Saturday, let's go check it out. Who wants to join me on a trip to support locals? I promise you'll leave full and happy.
#3. "Reduce Food Waste through Composting"
How can we help the planet while saving money? By composting our food scraps, that's how. Did you know food rotting in landfills is a major source of methane gas? But if we compost it naturally, those scraps turn into nutrient-rich soil instead. It's easy to get started with a backyard bin too. Just 30 minutes a week breaks down apple cores, banana peels, coffee grounds - you name it. I promise your garden or community garden will thank you. Who wants to do their part and compost with me from now on?
Covering your information in a few minutes is possible if you have a well-established persuasive speech outline .
Let's look at this 5-minute example on life:
![what is persuasive speech with example Short persuasive speech examples](https://assets.thehansindia.com/h-upload/2019/12/31/250281-live-life-to-the-fullest.webp)
We've all heard the saying "You only live once". But how many of us truly understand this motto and appreciate each day to its maximum? I'm here to persuade you that carpe diem should be our mantra. Life is too precious to take for granted.
Too often we get caught up in daily routines and trivial worries, neglecting to fully experience each moment. We scroll mindlessly through phones instead of engaging with real people and surroundings. Or we work excessive hours without dedicating quality time to relationships and hobbies that feed our souls. What's the point of any of this if not to genuinely live and find joy each day?
The truth is, we really don't know how much time we have. An unforeseen accident or illness could end even the healthiest life in an instant. Yet we trudge through life on autopilot instead of embracing opportunities as they arise. Why not commit to living consciously in the present rather than the hypothetical future? We must make a habit of saying yes to new adventures, meaningful connections, and simple pleasures that spark life within us.
To wrap it up, let this be the era where we stop waiting to truly live. Each sunrise is a gift, so let's open our eyes to experience this wonderful ride called life to its absolute fullest. You never know when it might end, so make each moment count from today forward.
👩💻 How to Make a 5 Minute Presentation with 30 Topic Ideas in 2024
We hope these exemplary short speech examples have inspired and equipped you to craft impactful persuasive openers of your own.
Remember, in just a minute or two, you have the potential to spark real change. So keep messages concise yet vivid, paint compelling pictures through well-chosen words, and above all, leave audiences eager to hear more.
Which is an example of a persuasive speech?
Persuasive speeches present a clear position and utilise arguments, facts and reasoning to convince an audience to accept that particular viewpoint. For example, a speech which is written to convince voters to approve local funding for park upgrades and maintenance.
How do you write a 5-minute persuasive speech?
Choose a specific topic that you are passionate and knowledgeable about. Write an attention-grabbing introduction and develop 2 to 3 main arguments or points to support your thesis/position. Time your practice runs and cut content to fit within 5 minutes, accounting for natural speech pacing
![what is persuasive speech with example Leah Nguyen](https://ahaslides.com/wp-content/uploads/2023/10/TeamProfile-Leah_Round-300x300.png)
Leah Nguyen
Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.
Tips to Engage with Polls & Trivia
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75 Persuasive Speech Topics and Ideas
October 4, 2018 - Gini Beqiri
To write a captivating and persuasive speech you must first decide on a topic that will engage, inform and also persuade the audience. We have discussed how to choose a topic and we have provided a list of speech ideas covering a wide range of categories.
What is persuasive speech?
The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint.
The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.
How to choose a topic for your speech
It’s not easy picking a topic for your speech as there are many options so consider the following factors when deciding.
Familiarity
Topics that you’re familiar with will make it easier to prepare for the speech.
It’s best if you decide on a topic in which you have a genuine interest in because you’ll be doing lots of research on it and if it’s something you enjoy the process will be significantly easier and more enjoyable. The audience will also see this enthusiasm when you’re presenting which will make the speech more persuasive.
The audience’s interest
The audience must care about the topic. You don’t want to lose their attention so choose something you think they’ll be interested in hearing about.
Consider choosing a topic that allows you to be more descriptive because this allows the audience to visualize which consequently helps persuade them.
Not overdone
When people have heard about a topic repeatedly they’re less likely to listen to you as it doesn’t interest them anymore. Avoid cliché or overdone topics as it’s difficult to maintain your audience’s attention because they feel like they’ve heard it all before.
An exception to this would be if you had new viewpoints or new facts to share. If this is the case then ensure you clarify early in your speech that you have unique views or information on the topic.
Emotional topics
Emotions are motivators so the audience is more likely to be persuaded and act on your requests if you present an emotional topic.
People like hearing about issues that affect them or their community, country etc. They find these topics more relatable which means they find them more interesting. Look at local issues and news to discover these topics.
Desired outcome
What do you want your audience to do as a result of your speech? Use this as a guide to choosing your topic, for example, maybe you want people to recycle more so you present a speech on the effect of microplastics in the ocean.
![what is persuasive speech with example Jamie Oliver persuasive speech](https://vs-static.virtualspeech.com/img/blog/jamie-oliver-ted-talk.jpg)
Persuasive speech topics
Lots of timely persuasive topics can be found using social media, the radio, TV and newspapers. We have compiled a list of 75 persuasive speech topic ideas covering a wide range of categories.
Some of the topics also fall into other categories and we have posed the topics as questions so they can be easily adapted into statements to suit your own viewpoint.
- Should pets be adopted rather than bought from a breeder?
- Should wild animals be tamed?
- Should people be allowed to own exotic animals like monkeys?
- Should all zoos and aquariums be closed?
Arts/Culture
- Should art and music therapy be covered by health insurance?
- Should graffiti be considered art?
- Should all students be required to learn an instrument in school?
- Should automobile drivers be required to take a test every three years?
- Are sports cars dangerous?
- Should bicycles share the roads with cars?
- Should bicycle riders be required by law to always wear helmets?
Business and economy
- Do introverts make great leaders?
- Does owning a business leave you feeling isolated?
- What is to blame for the rise in energy prices?
- Does hiring cheaper foreign employees hurt the economy?
- Should interns be paid for their work?
- Should employees receive bonuses for walking or biking to work?
- Should tipping in restaurants be mandatory?
- Should boys and girls should be taught in separate classrooms?
- Should schools include meditation breaks during the day?
- Should students be allowed to have their mobile phones with them during school?
- Should teachers have to pass a test every decade to renew their certifications?
- Should online teaching be given equal importance as the regular form of teaching?
- Is higher education over-rated?
- What are the best ways to stop bullying?
- Should people with more than one DUI lose their drivers’ licenses?
- Should prostitution be legalised?
- Should guns be illegal in the US?
- Should cannabis be legalised for medical reasons?
- Is equality a myth?
- Does what is “right” and “wrong” change from generation to generation?
- Is there never a good enough reason to declare war?
- Should governments tax sugary drinks and use the revenue for public health?
- Has cosmetic surgery risen to a level that exceeds good sense?
- Is the fast-food industry legally accountable for obesity?
- Should school cafeterias only offer healthy food options?
- Is acupuncture a valid medical technique?
- Should assisted suicide be legal?
- Does consuming meat affect health?
- Is dieting a good way to lose weight?
Law and politics
- Should voting be made compulsory?
- Should the President (or similar position) be allowed to serve more than two terms?
- Would poverty reduce by fixing housing?
- Should drug addicts be sent for treatment in hospitals instead of prisons?
- Would it be fair for the government to detain suspected terrorists without proper trial?
- Is torture acceptable when used for national security?
- Should celebrities who break the law receive stiffer penalties?
- Should the government completely ban all cigarettes and tobacco products
- Is it wrong for the media to promote a certain beauty standard?
- Is the media responsible for the moral degradation of teenagers?
- Should advertising be aimed at children?
- Has freedom of press gone too far?
- Should prayer be allowed in public schools?
- Does religion have a place in government?
- How do cults differ from religion?
Science and the environment
- Should recycling be mandatory?
- Should genetically modified foods be sold in supermarkets?
- Should parents be allowed to choose the sex of their unborn children?
- Should selling plastic bags be completely banned in shops?
- Should smoking in public places be banned?
- Should professional female athletes be paid the same as male athletes in the same sport?
- Should doping be allowed in professional sports?
- Should schools be required to teach all students how to swim?
- How does parental pressure affect young athletes?
- Will technology reduce or increase human employment opportunities?
- What age should children be allowed to have mobile phones?
- Should libraries be replaced with unlimited access to e-books?
- Should we recognize Bitcoin as a legal currency?
- Should bloggers and vloggers be treated as journalists and punished for indiscretions?
- Has technology helped connect people or isolate them?
- Should mobile phone use in public places be regulated?
- Do violent video games make people more violent?
World peace
- What is the safest country in the world?
- Is planetary nuclear disarmament possible?
- Is the idea of peace on earth naive?
These topics are just suggestions so you need to assess whether they would be suitable for your particular audience. You can easily adapt the topics to suit your interests and audience, for example, you could substitute “meat” in the topic “Does consuming meat affect health?” for many possibilities, such as “processed foods”, “mainly vegan food”, “dairy” and so on.
After choosing your topic
After you’ve chosen your topic it’s important to do the following:
- Research thoroughly
- Think about all of the different viewpoints
- Tailor to your audience – discussing your topic with others is a helpful way to gain an understanding of your audience.
- How involved are you with this topic – are you a key character?
- Have you contributed to this area, perhaps through blogs, books, papers and products.
- How qualified are you to speak on this topic?
- Do you have personal experience in it? How many years?
- How long have you been interested in the area?
While it may be difficult to choose from such a variety of persuasive speech topics, think about which of the above you have the most knowledge of and can argue your opinion on.
For advice about how to deliver your persuasive speech, check out our blog Persuasive Speech Outline and Ideas .
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Easy persuasive speech topics: examples
309 good persuasive topics + resources for writing persuasive speeches
By: Susan Dugdale
Let's be right up front about this.
'Easy' and 'persuasive' are seldom paired when it comes to speech topics! Therefore, examples of easy persuasive speech topics are a bit of a rarity, and finding them can be tricky.
However, all is not completely lost. They can, and do, come together, but only if you work at it. Let me show you how.
What's on this page
309 potentially easy persuasive speech topics.
- the myth of 'easy' and an 'easy speech'
- what makes a successful persuasive speech
- how a persuasive speech topic can become easy
- additional persuasive speech resources
![what is persuasive speech with example what is persuasive speech with example](https://www.write-out-loud.com/images/dividing-line-green.png)
The myth of 'easy' and an 'easy' speech
That word 'easy' is so very tempting. It seductively implies something you can fling together, without a lot of effort, at short notice.
![Image: a tiger-budgie. Text: Easy and persuasive are seldom paired when it comes to speech topics. That makes easy persuasive speech topics a bit of a rarity. Just like this tiger-budgie. Image: a tiger-budgie. Text: Easy and persuasive are seldom paired when it comes to speech topics. That makes easy persuasive speech topics a bit of a rarity. Just like this tiger-budgie.](https://www.write-out-loud.com/images/easy-persuasive-speech-topics.jpg)
An 'easy' persuasive speech is not going to take a lot of work to plan, research, to write, or to practice. Everything needed to prepare it will be done without hassle, because it's, 'easy'. The entire process will flow smoothly from start to finish without fuss.
When you present the speech, the audience will be spell-bound, riveted by your outstanding choice of subject and its treatment. In short, they will be amazed. Gob smacked * , and 100% persuaded!
* astounded, overwhelmed.
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What a successful persuasive speech usually takes
To give a successful persuasive speech means being able to use a compelling mix of reasoning and emotional appeal to convince whoever you are talking to that your point of view is right or at least, worth considering. Generally doing that well takes thought and effort.
You need to have chosen a subject your audience will be genuinely interested in and to use just the right combination of logical reasoning and emotional appeal to engage and hold them from the first words you say till your last. That in turn means thinking your speech through carefully, step by step, and then doing whatever is needed to make it work.
Those things include:
- deciding on a specific speech purpose, (what you want people to do as a result of listening to your speech)
- research to pull facts together to ground your speech, to give you a solid platform to build your speech on
- understanding your audience so you know how best to shape your material to address their concerns
- sorting out any additional resources you may want to use (e.g. images, graphs, handouts ...)
- practice, and then more practice.
You, see? Easy and persuasive don't seem to have a lot in common.
However, there is a way through.
How a persuasive speech topic becomes easy
You'll be glad to know there are exceptions.
A persuasive topic becomes 'easy' if:
- it fits with the criteria you've been given,
- you already know a lot about it,
- there's a readily accessible, and credible body of knowledge covering it,
- you're passionate about it, and
- you genuinely want to do what is required to do it well.
Difficulties miraculously melt away when you are totally engrossed!
Below are 309 good persuasive topics chosen for their broad appeal, and because they are subjects people generally feel strongly about.
- 69 topics based on education
- 135 based on aspects of health : mental health , the psychology of motivation , autism , natural medicine , the dangers of alternative medicine , current medical issues
21 food themed persuasive speech topics
- 53 topics based on ethics, morals and values
- 20 economy themed topics
Read them through, making a note of any that jump out and that you think you may be able to use. These will be the ones you'll find much 'easier' than the others because you're already interested!
69 persuasive speech topics on education
Put a group of people together who share concerns about the direction society seems to be headed and it won't be long before the hot topic under discussion is education!
![Nelson Mandela quote: Education is the most powerful weapon which you can use to change the world. Nelson Mandela quote: Education is the most powerful weapon which you can use to change the world.](https://www.write-out-loud.com/images/Nelson-Mandela-quote.jpg)
- that there is no such thing as the best form of education
- that some types of education are a waste of time and resources
- that all education should be free
- that education should be paid for by those who want or use it
- that schools should provide experienced specialist support teachers to meet the needs of all their pupils
- that no child should be denied an education on the grounds of gender, race, poverty or the legal status of their parents
- that online learning can never replace real-time and place class room learning
- that competition with other students is a necessary part of education
- that different learning styles need to be to be taken into account by teachers
- that a student who drops out of school has been failed by the school system
- that the problems created by illiteracy are bigger than we think
- that society benefits from promoting gender equality and women's empowerment through education
- that it is vital to teach media literacy to combat fake news and misinformation
- that scholarships for those who need them should be increased
- that a college education is not the right choice for everyone
- that private schools support elitism
- that the advantages of project-based learning far outweigh the disadvantages
- that having a bilingual education is an advantage in a globalized world
- that a good education is the passport to a better life
- that a school uniform helps make everyone equal
- that schools need to systematically teach critical thinking and problem-solving skills
- that teachers should be held responsible for the performance of their students
- that the students of a teacher who is enthusiastic about their topic will always achieve better grades
- that textbooks, and other school supplies, should be provided free of charge to those who need them
- that there needs to a comprehensive education program on consent and sexual assault prevention in schools
- that life skills, (how to cook, how to budget and manage money effectively, how to shop economically, how to garden...) should be taught in schools
- that making some school subjects compulsory should be abolished
- that coding and computer science should be taught from an early age
- that taking a gap year should be encouraged
- that an arts education fosters creativity and critical thinking
- that alternative forms of education should be encouraged, and supported
- that teachers should be thoroughly background checked
- that teachers should have to pass a regular 'fitness to teach' test
- that the school leaving age should be raised
- that students should not be forced to take classes they do not want to
- that there are significant advantages for using technology in the classroom
- that school violence is a mirror of the society we live in
- that students who take part in protests are actively learning about their rights and responsibilities
- that grades do not reflect intelligence
- that truancy is powerful comment on the relevancy of schools
- that homework, for homework's sake, should be banned
- that residential segregation has a direct impact on the quality of education students receive
- that prestigious schools maintain their prestige through only admitting students who are likely to succeed
- that schools should focus on the core subjects: reading, writing and arithmetic
- that parents should be far more involved in their children's education
- that a person who is homeschooled is not disadvantaged
- that far too much importance is placed on IQ tests
- that corporal punishment should never be used
- that meditation and other forms of mindfulness should be taught in schools
- that single sex schools are better for girls
- that intelligence is more than quick accurate recall and clever problem solving
- that a holistic education is best
- that an education should be a right, not a privilege
- that it is important to teach students about empathy and emotional intelligence
- that no girl should ever be barred from school because she is pregnant
- that there is no 'right, one way' to educate a child
- that bullying, in any form, by anyone, should be addressed immediately and appropriately
- that students need to be taught how to handle social media responsibly
- that the arts are equally as valuable as the sciences
- that an old-fashioned school curriculum teaches respect and values
- that it is advantageous to learn at least one other language, in addition to your mother tongue
- that the foundation of all education is laid down in the home
- that civics and ethics should be core subjects
- that extracurricular activities are an essential part of a well-rounded education
- that cheating on a test or in an examination is understandable
- that community service should be an essential part of education
- that financial education is essential and should be taught to all students in all schools
- that guns should never be taken to school
- that getting top marks in an examination is not the only way to prove a person’s intelligence
![dividing line dark green dividing line dark green](https://www.write-out-loud.com/images/dividing-line-dark-green.png)
135 persuasive speech topics about health
Health, according to the World Health Organization , is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity." It's a huge topic! And that is an understatement!
46 mental health persuasive speech topics
![Knowing your own darkness is the best method of dealing with the darkness in others. - Carl Jung Knowing your own darkness is the best method of dealing with the darkness in others. - Carl Jung](https://www.write-out-loud.com/images/Darkness-of-other-people-Jung.jpg)
- that mental health should be taken more seriously by general health practitioners
- that mental health should be discussed in schools
- that mental health and physical health are interdependent
- that early intervention is important to prevent long-term mental health problems
- that good mental health begins with a good diet
- that being 'mad' does not mean a person is 'bad'
- that a person can learn to become more mentally resilient
- that to be vulnerable is to be strong
- that laughter heals
- that how the media portrays mental health issues influences public perception for better and for worse
- that mental health issues are passed down from generation to generation
- that mental health issues can unnecessarily limit what people choose to do with their lives
- that poverty and homelessness underpin many mental health issues
- that we need mental health screenings and regular check-ups to monitor our overall well-being
- that prolonged lack of sleep can cause mental health concerns
- that religious practices and beliefs can contribute to mental health problems
- that anxiety and depression need to be more widely understood
- that sticks and stones will break my bones, but names will never hurt me is a lie.
- that vacations are essential for good mental health
- that learning to live with mental health is very different from suffering from it
- that acknowledging our own struggles with mental health makes it easier to understand other people's
- that teachers need training to recognize symptoms of possible mental health issues in their students
- that there is a direct link between physical exercise and mental health
- that substance abuse can mask mental health issues
- that green environments promote good mental health
- that bullying can have serious consequences
- that the real reason a bully bullies is never the person who is being bullied by them
- that the impact of chronic pain on mental health needs to be more widely understood
- that negative self-worth beliefs are reflected in mental health problems
- that treatment for mental health issues should be fully integrated with any other health service providers
- that loneliness and isolation are often factors in mental health concerns
- that cultural difference can underpin mental health issues
- that being mentally unwell is not a sign of weakness
- that shaming a person for needing treatment for mental illness is both cruel and ignorant behavior
- that regular doom-scrolling significantly impacts on a person's mental health
- that overlooking symptoms of mental health problems is dangerous
- the pressure to 'fit in', to conform and to become someone else's idea of who you should be is unhealthy
- that seeking help for mental health concerns is a positive proactive thing to do
- that taking responsibility for our own mental wellbeing is vital
- that to be a little bit crazy is a good thing
- that understanding the cyclical link between addictive behaviors and mental health issues is critical to providing solutions
- that how we talk to ourselves, about ourselves, influences our state of mind
- that self-care and self-compassion are important for maintaining good mental health
- that the adverse impact of traumatic events on mental health is often ignored or underestimated
- that strategies for recovery from trauma and ongoing resilience should be taught in schools
- that peer support groups and community networks are an important part of a person's recovery because they provide a sense of belonging and support
For 50 more mental health persuasive speech topics
24 persuasive ideas: the psychology of motivation
![Motivation Motivation](https://www.write-out-loud.com/images/motivation-nurture.jpg)
Why do people behave the way they do?
What makes one person deliriously happy when they're in front of a large group of people telling them what to do and another person, utterly miserable?
Why do some people absolutely have to have the latest widget-wodget? And why do others not think about widget-wodgets at all?
The answers are found in motivation.
Motivation is the driving force behind our behavior. It provides the explanation for what we do.
- that personal success is motivating
- that envy is a powerful motivator
- that 'Fear of Missing Out' (FOMO) motivates/influences people to do things regardless of whether they really want to or not
- that seeing success in significant others gives people the motivation to make positive changes
- that finding out what motivates a person at a fundamental level is key to persuading them to follow a certain course of action
- that social media is responsible for motivating people to strive for the unattainable
- that carefully selected strategies for motivating students lead them to excel in their studies.
- that fear of failure motivates many people
- that the desire to be better than others, and to be seen to be better, is a powerful motivator for many people
- that money makes the world go round: the need and desire for money motivates how we behave
- that desire for public recognition and acknowledgment is a powerful motivating force
- that the possibility and promise of becoming famous and powerful can motivate all sorts of extreme behavior
- that knowing what you do is helpful, useful, and kind is motivating
- that mindfulness practices increase personal motivation
- that the desire to understand a particular process or to solve a specific problem is the motivation behind most innovative developments and inventions
- that setting inspiring yet realistic goals motivate a person to strive to reach them
- that fear of consequences motivates people to continue to do what they would rather not
- that curiosity motivates exploration and experimentation
- that being motivated by the acquisition of material rewards, wealth and possessions, will ultimately not be enough
- that fear and anxiety motivate aggression
- that serving your community the best way you can is motivating
- that positive self-talk increases and sustains motivation
- that people are happiest and most creative when they motivated by what they are passionate about
- that being genuinely and sincerely proud of oneself is motivation to keep ourselves on track
- that we need to understand and nurture what motivates us to become the best of ourselves
For more information: Motivation and What Really Drives Human Behavior (positivepsychology.com)
10 persuasive speech topics about autism
![Image: jigsaw puzzle with a piece missing. Text: Persuasive speech topics on Autism Image: jigsaw puzzle with a piece missing. Text: Persuasive speech topics on Autism](https://www.write-out-loud.com/images/autism-persuasive-speech-topics.jpg)
Autism, or autism spectrum disorder (ASD), refers to a broad range of mild to severe conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication. A recent (2020) study revealed that 1 in 36 children (2.7%) in USA have been diagnosed with the disorder. And that number is increasing.
- that promoting autism awareness matters and makes a difference
- that early intervention and treatment is important
- that education for students with autism should be inclusive and supportive
- that the myths and stereotypes about autism need challenging
- that inclusive hiring practices and workplace accommodations are beneficial for everyone: employers and employees.
- that families affected by autism need accessible resources, services, and support systems.
- that technology plays an important role in enhancing communication for nonverbal individuals with autism.
- that ongoing research, and funding, is required to improve understanding and treatment options.
- that there needs to be a holistic approach to autism care.
- that individuals on autism spectrum have value and strengths just like any other person.
19 persuasive speech topics on natural medicine
The term 'natural medicine' is one of several used interchangeably to describe any medical product or practice that is not standard (conventional) medical care.
Other synonyms are:
- alternative medicine or therapies,
- holistic medicine which implies taking into account the 'whole' person rather than focusing on and treating isolated symptoms,
- herbal (plant based) remedies and,
- complementary medicine: a treatment regime that includes elements of conventional and alternative medical care.
'Natural medicine' polarizes people. There are those who are vehemently against any form of it and who will not consider any treatment other than what is current standard medical practice. Then there are those who resolutely choose alternative options. Either way, it's a fascinating field!
![Image: chamomile daisy plants. Text: Chamomile tea has been used for centuries to aid relaxation. Image: chamomile daisy plants. Text: Chamomile tea has been used for centuries to aid relaxation.](https://www.write-out-loud.com/images/chamomile-plants.jpg)
- that traditional herbal remedies effectively treat common ailments
- that acupuncture is beneficial for pain management
- that practicing meditation and mindfulness improves mental health
- that chiropractic treatments effectively relieve back and neck pain
- that yoga supports physical and mental wellness
- that naturopathy should be used as a complementary approach to conventional medicine.
- that homeopathy is effective in treating chronic illnesses.
- that aromatherapy can relieve stress and enhance relaxation.
- that traditional Chinese medicine should be incorporated into modern healthcare.
- that good nutrition prevents disease
- that massage therapy promotes physical and mental well-being.
- that energy healing treatments like Reiki and acupuncture work well
- that CBD (cannabidiol) oil helps people effectively manage pain and anxiety.
- that the advantages of integrative medicine: combining conventional and alternative approaches should not be underestimated
- that herbal supplements support good immune system health.
- that holistic Ayurvedic medicine and practices are proven and promote wellness.
- that the common myths about alternative health care and its potential harms are overstated
- that acupuncture is an effective fertility treatment
- that hypnotherapy is an effective treatment for public speaking fear, smoking cessation, weight loss, and more...
14 persuasive speech topics on the possible dangers of using alternative medicine
![Image: mortar and pestle with herbs. Text: 14 persuasive speech topics on the possible dangers of using alternative medicine. Image: mortar and pestle with herbs. Text: 14 persuasive speech topics on the possible dangers of using alternative medicine](https://www.write-out-loud.com/images/dangers-alternative-medicine.jpg)
- that there are hidden risks in using unregulated alternative health care practices
- that there are potential dangers in relying solely on alternative health care for serious medical conditions
- that there are risks in self-diagnosis and self-treatment with alternative health care
- that misinformation is a problem in alternative health care practices
- that there are potential adverse effects with unproven alternative health care treatments
- that there are hidden financial risks with alternative health care therapies
- that evidence-based medicine is more reliable than alternative health care approaches
- that we need to protect vulnerable people from the dangers of untested alternative health care remedies
- that unqualified practitioners in alternative health care fields can cause harm
- that relying on unverified testimonials and anecdotal evidence in alternative health care is dangerous
- that there are risks of negative interactions with conventional medications while using alternative health care treatments
- that unregulated supplements and herbal remedies in alternative health care could be dangerous
- that alternative health care therapies for incurable diseases promote false hopes
- that informed consent and transparency in alternative health care practices is important
22 current medical issues speech topics
![Image: doctor giving a patient a vaccine. Text: 22 current medical issues speech topics. Example: that vaccine hesitancy must be addressed and countered. Image: doctor giving a patient a vaccine. Text: 22 current medical issues speech topics. Example: that vaccine hesitancy must be addressed and countered.](https://www.write-out-loud.com/images/vaccine-hesitancy.jpg)
- that vaccine hesitancy must be addressed and countered
- that stigmas around mental health must be challenged
- that good accessible mental health care should be available for all
- that cosmetic and reconstructive surgery should only be for those who genuinely need it
- that comprehensive specialized mental health programs and support systems need to in schools
- that the lessons for the opioid crisis must be learned
- that inequal access to medical services needs addressing
- that the balance between patient autonomy and a physician's responsibility needs careful monitoring
- that strategies for promoting healthy aging and elderly care are essential with an aging population
- that organ donation needs to be actively encouraged to overcome the shortage of organs available for transplantation
- that the ethical implications of genetic testing need careful consideration
- that healthy active lifestyles must be promoted to combat childhood obesity and the obesity epidemic
- that the increasing role of technology in healthcare presents as many innovations as it does challenges
- that pharmaceutical drugs need to be accessible and affordably priced
- that the impact of social media on body image need to be countered by actively promoting positive self-perception
- that developing countries need support to improve health care infrastructure and access
- that precision medicine or personalized healthcare has better patient outcomes
- that we should encourage conversations about end-of-life care before the need for it arises
- that the legal and ethical concerns about euthanasia and assisted suicide can be humanely and respectfully resolved
- that the use of Artificial Intelligence (AI) in medicine presents great opportunities as well as challenges
- that improving obstetric care would lower maternal mortality rates
- that for the good of the health of the mother, abortion on demand should be legal
- that all tobacco products should be banned
- that the use of medical marijuana by patients in hospitals needs careful consideration from a legal standpoint
The subject of food: its cultivation, preparation, scarcity or abundance, generates passionate debate regardless of who we are, or where we are on the planet.
Have fun with these!
![Image: root vegetables growing in garden Text: 21 food-themed persuasive speech topics. Example: that a plant-based diet is healthier. Image: root vegetables growing in garden Text: 21 food-themed persuasive speech topics. Example: that a plant-based diet is healthier.](https://www.write-out-loud.com/images/vegetables-in-garden.jpg)
- that poor nutritional health in first world countries is the result of poor food choices
- that the use of unsustainably produced palm oil in food and other products should be banned
- that the benefits of eating locally sourced food outweigh the disadvantages
- that we must reduce food waste to lessen its environmental impact
- that eating fast food long-term is dangerous
- that a plant-based diet is healthier
- that the negative effects of genetically modified organisms (GMOs) in our food system outstrip their shorter term benefits
- that organic farming has positive effects on health and the environment
- that nutrition education in schools helps combat childhood obesity
- that a sugar tax would help control the consumption of foods with high sugar content
- that factory farming is unethical
- that we need to adopt humane animal welfare practices
- that advertising and marketing of unhealthy food choices makes them attractive
- that food safety and strictly enforced regulations are necessary for public health
- that food waste should be against the law
- that food deserts (areas that have limited access to affordable and nutritious food) have an enormous impact on the health of communities
- that there are workable, sustainable, affordable strategies to combat the effects of food deserts and food insecurity
- that the food we eat effects our mental as well as our physical health
- that producing food sustainably helps combat climate change
- that there are significant health risks associated artificial food additives and preservatives
- that genetically modified foods must be labeled for consumer awareness
53 topics: ethics, morals and values
The words 'ethics', 'morals' and 'values' are frequently interchanged as if they mean the same thing. However, although there is considerable overlap between them, they don't.
![Diagram showing the overlap of values, morals and ethics. Diagram showing the overlap of values, morals and ethics.](https://www.write-out-loud.com/images/values-morals-ethics.jpg)
Values are the core beliefs on which we center and base our lives. They are the values we have decided are important and can be personal as well as shared. Examples are honesty, service, cooperation, family, heritage, freedom of expression, independence, privacy, loyalty, integrity, or success.
Morals are based on our values. They elicit feeling or emotional responses in us. For instance, we feel good when we behave in accordance with our values, and bad when we don't. Like values, our moral codes can be either personal or shared.
For example: if one of our core values is the importance of family, then we will feel guilty and uncomfortable if we don't honor it. We make a moral judgment about our own behavior.
Ethics : These let us know what is right and wrong. For instance, many professions have a code of ethics to regulate the behavior of their members. Examples are medical practitioners, lawyers, and teachers. They are rules based on a shared moral code as are the laws governing how we function as a society.
Because life and people's experience of it, is not static, values, morals and ethics can change over time. And although there are some behaviors that have generally always been unlawful, (murder, fraud, infanticide...), what was acceptable and normal once, does not guarantee its rightness now.
For a fuller explanation please see this excellent article: What's the Difference Between Ethics, Morals and Values?
28 topics based on morals and ethics
- that there are major ethical implications of the role of artificial intelligence in our daily lives
- that the unmonitored use of facial recognition technology is a violation of individual rights
- that corporations have a moral responsibility to address climate change
- that war is never right ethically or morally
- that the ethics of genetic engineering and its impact on society need careful monitoring
- that it is important to fully consider the ethics in the development and use of emerging technologies like blockchain and cryptocurrency need
- that the ethical challenges of data privacy and protection in the digital age must be met for the safety and security of society
- that the ethical implications of using animals for scientific research requires regular reviewing
- that the ethical and moral implications of our current abortion laws need thorough and careful investigation
- that the ethics of capital punishment need scrutinizing. Is it ever morally justifiable?
- that the ethical implications and long-term impact of gene editing and designer babies need careful consideration
- that it is no longer either ethical or moral to differentiate salaries or workplace benefits on the basis of gender
- that the moral obligations of healthcare professionals in end-of-life decisions need to be fully considered
- that whistleblowing is an ethical way of ensuring corporate accountability
- that the use of drones and autonomous weapons demands a thorough review of the ethical considerations involved
- that an individual has the right to choose their own death. The moral dilemma of euthanasia, if there is one, is their own to solve.
- that the ethical implications of the long-term impacts of genetic testing and personalized medicine need to be thoroughly investigated
- that social media platforms have ethical responsibilities in combating the spread of online harassment and misinformation
- that the moral issues surrounding the use of performance-enhancing drugs in sports need to examined calmly and carefully
- that the ethics of factory farming and its impact on animal welfare need to be thoroughly and regularly reviewed
- that the ethical and moral implication of discriminatory adoption laws should be investigated
- that the ethics and impact of online advertising should be independently monitored
- that the ethical considerations in the allocation of healthcare resources should always play a major role in decision making
- that the moral implications of genetic cloning and its potential consequences will force our governing bodies to legislate against it
- that the ethics of global wealth distribution and poverty alleviation will always be in question while inequality exists
- that the ethical challenges of conducting research on human subjects is entirely justifiable
- that internet censorship is both sensible and ethical
- that it is ethical and morally responsible that children should have their use of social media and the internet monitored.
25 persuasive speech topic ideas on values
![Image: Father Christmas. Text: 309 persuasive speech topics. Example: that we must never tell lies to children, except about Father Christmas... Image: Father Christmas. Text: 309 persuasive speech topics. Example: that we must never tell lies to children, except about Father Christmas...](https://www.write-out-loud.com/images/santa-claus-persuasive-speech-topics.jpg)
- that we must never tell lies to children except about Father Christmas, the Tooth Fairy and the Easter Rabbit
- that honesty in personal and professional relationships is best at all times
- that embracing diversity is essential for a harmonious society
- that team sports build good character traits
- that empathy, (compassion and understanding), has the power to change lives
- that education is fundamental for personal growth and the progress of society
- that privacy and the protection of personal information matters more than ever
- that everybody is entitled to privacy, including children and teenagers
- that taking personal responsibility and promoting sustainability for our planet's environment is vital for our and its survival
- that actively advocating for gender, racial and social justice promotes equality
- that life was better before the influence of online social media took over
- that everyone should spend several months per year working for the betterment of others in a non-profit social service organization
- that regular acts of kindness and goodwill make a positive impact no matter how small
- that becoming self-aware increases our emotional intelligence, which in turn, improves our relationships with others
- that the lives of all living creatures should be valued and protected
- that we need to celebrate, tolerate and accept differences in beliefs, cultures and lifestyles
- that expressing oneself freely is more important than getting the grammar, punctuation and spelling right
- that integrity, honoring moral principles, in personal and professional settings, builds trust and respect
- that cooperation, volunteering and civic engagement builds strong healthy communities
- that everybody should learn to cook and clean for themselves
- that we need to value, understand and learn from our history
- that genuinely and sincerely acknowledging and apologizing for hurtful, damaging behavior promotes healing and encourages transformation
- that it is better to earn your own living rather than to be financially provided for by someone else
- that money is not a meaningful measure of success
20 persuasive speech topics about the economy
![Diagram of the interrelationship of economics Diagram of the interrelationship of economics](https://www.write-out-loud.com/images/economy-interrelationships.jpg)
What is an 'economy'? What does the word mean? I hear and read it frequently and its often in different contexts.
For example, at my local grocery store there's a large sign telling me that buying 10 cakes of soap at a never to be repeated discounted rate of 33% off per cake is good economy.
On the news I hear that our economy is challenging. There have been significant rises in the price of food over the past six months and mortgage rates are set to increase.
That's two different uses. The first is implying that buying in bulk will save me money. The second suggests it refers to the ebb and flow of monetary exchange for goods and services in society.
I sought a definition for clarity and found this:
"An economy is a complex system of interrelated production, consumption, and exchange activities that ultimately determines how resources are allocated among all the participants. The production, consumption, and distribution of goods and services combine to fulfill the needs of those living and operating within the economy.
An economy may represent a nation, a region, a single industry, or even a family."
For more information: Economy: What It Is, Types of Economies, Economic Indicators (investopedia.com)
This definition covers the dynamic interconnecting web of exchanges for goods and services underpinning our daily lives, and that is the focus of the topics below.
- that promoting entrepreneurship for economic growth has benefits
- that investing in renewable energy for a sustainable economy is important
- that there are both advantages and disadvantages of globalization on national economies
- that the impact of automation on employment requires carefully thought through strategies for economic adaptation.
- that multinational corporations need stricter regulations
- that increasing the minimum wage to improve income equality benefits everyone
- that the advantages of a universal basic income for economic stability outweigh its disadvantages
- that government should play an active role in fostering innovation and technological advancements
- that financial literacy education benefits both individuals and the economy
- that promoting fair trade practices benefits developing economies
- that income inequality impacts on social stability and economic growth
- that free trade agreements have significant advantages
- that investing in infrastructure for economic development is important
- that implementing sustainable economic policies has benefits for long-term growth
- that government has a role in reducing poverty and income disparities
- that immigration and inclusive immigration policies have a positive impact on the economy
- that the advantages of austerity measures during economic crises outweigh the disadvantages
- that promoting small businesses is important for local economic development
- that investing in education and skills training benefits economic competitiveness
- that technology transforms traditional industries and creates new economic opportunities
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More persuasive speech resources
Persuasive speech topics.
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- 105 fun persuasive speech topics : ideal for light-hearted, informal speeches
- 100 non-boring persuasive speech ideas - a 'tired' topic is not for you. Choose something fresh and original.
- 50 good persuasive speech topics with treatment examples to show you how the same topic is treated differently for different audiences.
- 310 persuasive speech topics for college : mental health, society, family & friends, animals, education
- 108 feminist persuasive speech topics : the top current women's rights & feminist issues
For assistance with planning and writing
- Writing a persuasive speech - a 7 step action plan that includes how to choose a topic, analyze your audience, set a good speech purpose, decide on a structural pattern (with examples) and, more.
- A persuasive speech outline example using the 5 step structural pattern: Monroe's Motivated Sequence. (With a free printable outline)
- A persuasive speech example using Monroe's Motivated Sequence
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126 Good Informative Speech Topics – 2024
June 23, 2024
What is an informative speech? You may be asking this question if you find yourself needing to give one for a class or extracurricular. Unlike a persuasive speech , which is designed to convince an audience of something, or a debate , which can be polemic by nature, an informative speech is meant to educate its listeners on a topic, elucidate an unclear idea, or simply help an audience delve more deeply into a subject. In other words, while informative speeches can persuade or argue, they don’t have to. In this article, we’ll highlight a few tips on how to choose good informative speech topics, and then provide a list of 126 informative speech ideas to get you brainstorming for your next big speech!
How to Choose Informative Speech Topics
Your choice of informative speech topic will depend greatly upon the task at hand: is this speech for a class? A passion project ? A campus rally? A professional development conference? Recruiting for a particular major, club, or community service organization? A high school speech competition? Once you know the purpose and parameters of your speech, it will be easier to select an informative speech topic that is an appropriate subject and size. Additionally, it’s important to consider your audience, expertise, scope, research, and tone before you delve into your writing.
Knowing your target audience is key to creating reciprocity, or the necessary give and take between speaker and listener that creates communication and understanding. Speakers who know their audiences are better able to shape their speeches to be well-received. [i] Imagine, for example, you’re giving an informative speech on “Jane Austen’s narrators.” You must ask yourself: are you giving your speech to a panel of scholars, to educated adult non-experts, or to grade school-aged children? If your audience will be comprised of literature professors, your speech should provide fairly advanced and in-depth knowledge and should be filled with the latest developments in professional literary criticism. If your audience is made up of grade school-aged children, you’ll want to start with the basics, like who was Jane Austen? And what, exactly, is a narrator?
As you give your informative speech, you’ll want to think about not only your audience’s level of expertise in your speech topic, but also your own (and it’s okay if you’re a novice in the subject!). [ii] An informative speech often includes or takes into consideration a synthesis of preexisting scholarship in a field or information around a topic. While you don’t need to apprise your audience of an entire body of research before you begin delivering your speech, you do want to have a working knowledge of the preexisting conversation around your informative speech topic. [iii] This will inform the level of research you’ll need to perform before you begin writing your speech.
In terms of selecting research sources, it’s good to remember the three P’s: peer-reviewed , published , and prestigious . A peer-reviewed source is one that has been evaluated by a group of experts in the field of the writer. It has undergone the most stringent editing and fact-checking and, when first published, is the most up-to-date information in a field. A published source is one that has also usually undergone some editing before publication – though you’ll want to be wary of self-published sources and online publications (these usually don’t receive the same kind of scrutiny as printed texts).
Finally, it’s certainly okay to use online sources, but you want to make sure they are coming from a prestigious or at least well-known source like a national newspaper or even an established commercial website. A good tip for assessing a source’s quality is to check: does this source cite any outside resources in a works cited or in footnotes?
You want to be sure that you are able to cover a topic thoroughly, given the time and resources allotted. For example, if you have five minutes to give an informative speech to your psychology 101 classmates, you could choose a general topic like, “Why was Sigmund Freud important to psychology?” If you have an hour to give an informative speech at a professional psychology conference, you might provide a detailed account of Sigmund Freud’s most important contributions to a particular branch of modern psychology and explain its current significance to the field, including recent developments in research and clinical practice.
Finally, something crucial to consider is the emotional register of your speech. Is the subject matter something serious like an illness or climate change? Or is it a politically charged topic like immigration or gun control? Is it light, like “how to make pizza dough” or “the invention of the roller coaster?” Or is it merely intriguing or educating like, “personality typing and psychology,” “owning a poodle,” or “Ben Franklin’s top five aphorisms?” Gauging the emotional involvement of your audience will help you choose an appropriate informative speech topic for the project at hand and will ultimately let you craft a more effective speech.
The 126 informative speech ideas below run the gamut from broad to very specific and can all serve as starting points as you brainstorm what you’d like to give a speech on. Good luck!
Health & Medicine Informative Speech Topics
1) Ideas on curbing the spread of future global pandemics.
2) What is the endocrine system?
3) What is a physician’s assistant?
4) The importance of blood donation.
5) Disparities in healthcare between different demographic groups.
6) How did Marie Curie contribute to the medical field?
7) What is the role of nurses in primary care settings?
8) What subspecialties are there in women’s health?
9) What recent developments have been made in knee replacement surgery techniques?
Good Informative Speech Topics/Informative Speech Ideas (Continued)
10) What is Traditional Chinese Medicine?
11) Telehealth and patient outcomes in recent years.
12) How to MRI machines work?
13) Comparing healthcare systems in different countries.
14) The five most important cancer research innovations in the past five years.
15) What is a plague?
16) How does social media affect mental health?
17) What is the World Health Organization?
18) What are the differences between a midwife and an obstetrician?
STEM Informative Speech Topics
19) What are some important differences between commercial and government-sponsored space flight programs?
20) How do rollercoasters work?
21) The relationship between AI and defense.
22) How are robots used in surgeries?
23) How do you solve a quadratic equation?
24) Why are information systems an important part of modern marketing?
25) What recent innovations have been made in the field of machine learning algorithms?
26) How has cloud computing changed in the past five years?
27) What is the role of engineers in mining and extraction?
28) What is a black hole?
29) What is internal combustion?
30) How self-driving cars work.
31) What are some differences between aeronautical and aerospace engineers?
32) What is Euclidian geometry?
33) How is probability be used in sport management?
34) Why are we running out of helium?
35) What is the relationship between cybersecurity and national politics?
36) The most important uses of 3D printing?
Arts & Humanities Informative Speech Topics
37) What are the most likely interpretations of Hamlet’s “To be or not to be?” speech ?
38) What was the Dadaism movement?
39) Why is the Mona Lisa so popular?
40) The differences between highbrow, lowbrow, and commercial cultural production.
41) What are the major tenets of postmodernism?
42) The influences of Alfred Hitchcock on modern cinema.
43) What is the difference between “performance” and “performativity?”
44) What are the differences between an early novel and a romance?
45) Recent developments in literature and ecocriticism.
46) What is the debate on the Elgin Marbles?
47) In what ways was fashion an important element of the Belle Epoch era?
48) The top five most influential texts in speculative fiction.
49) What is pop art?
50) Who was Andy Warhol?
51) What is The Iliad ?
52) Postcolonial studies as an academic field.
53) The history of the Louvre museum.
54) Jane Austen’s narrators and free indirect discourse.
Psychology and Sociology Informative Speech Topics
55) What is the Enneagram and how is it used in therapeutic settings?
56) How did Pierre Bourdieu define “fields?”
57) What is the Panopticon?
58) What is intersectionality?
59) The role of psychologists in school settings.
60) How is behavior psychology related to consumerism and marketing?
61) What is gentrification?
62) The role of the pharmaceutical industry in psychiatric treatment.
63) Who was Sigmund Freud and why is he important?
64) What is the difference between clinical and research psychology?
65) What is the relationship between social media and mental health?
66) What is neuropsychology?
67) What is an ethnographic study?
68) How did Habermas define the public sphere?
69) What is multiple personality disorder?
70) What is are the “gaze” and the “mirror stage,” according to Lacan?
71) Describe the prisoner’s dilemma.
72) What is Maslow’s hierarchy of needs?
Nature and Environment Informative Speech Topics
73) What are some pros and cons of wind farming?
74) Why are microbiomes important for health?
75) What is an axolotl?
76) Death Valley: the hottest place on Earth
77) What threats do spotted lanternflies pose?
78) What are the most significant climate change “points of no return?”
79) Water conservation strategies in the American West.
80) What is biodiversity?
81) How do dolphins communicate?
82) Why was Rachel Carson’s Silent Spring significant for the environmentalist movement?
83) How was the Santorini caldera created?
84) What are plate tectonics?
85) How and why tornadoes happen.
86) What is the El Niño phenomenon and why is it important?
87) Fungus and blue spruce disease in Northeast Ohio.
88) What measures are being taken to curb deforestation in the Amazon?
89) How is the Galapagos ecosystem preserved today?
90) Floridian ecosystems and the Red Tide.
Business, Marketing, Finance and Economy
91) The role of sports merchandising in U.S. women’s Olympic events.
92) Subprime mortgages and the housing market crash of 2008.
93) What are the eight best steps you can take to better your personal finances?
94) Which social media platforms are most lucrative for marketing to each current online generation?
95) What is inflation?
96) What is the relationship between politics and the unemployment rate?
97) What is market saturation?
98) How do we measure the GDP of emergent nations?
99) What developments to we expect to see in the industry competition between EVs and regular automobiles?
100) What is an index fund? What is a mutual fund?
101) Bond holdings late in retirement.
102) The role of social justice in branding.
103) How does search engine optimization work for marketing?
104) Is the influencer economy a bubble?
105) Describe the differences between a CFA and a CPA.
106) What developments have we seen in start-up economies in the past five years?
107) What is embezzlement?
108) What is the history of human resource departments?
History and Travel
109) The religious persuasions of each of Henry VIII’s wives .
110) How the aqueduct system worked in ancient Rome
111) What are the tallest buildings in the world?
112) What was the Black Death?
113) The Watergate Scandal.
114) In what ways was the printing press an important invention?
115) What is the Chernobyl site like today?
116) What was the relationship between Thomas Edison and Nikola Tesla?
117) Why was the Great Wall of China built?
118) Who were medieval anchorites?
119) The political significance of whistle-stop train tours.
120) What was the significance of the Second Boer War?
121) The Tennis Court Oath .
122) What are the Seven Wonders of the Ancient World?
123) Witch hunting in 1600s New England.
124) What was the Space Race?
125) Why are the bodies of Pompeiians preserved?
126) What is Machu Picchu?
Good Informative Speech Topics – Works Cited
[i] Lloyd-Hughes, Sarah. How to Be Brilliant at Public Speaking: Any Audience, Any Situation . Pearson Educated Limited, Edinburgh 2011.
[ii] Downs, Douglas and Elizabeth Wardle. “What Can a Novice Contribute? Undergraduate Researchers in First-Year Composition,” Undergraduate Research in English Studies (2010) pp. 173-90).
[iii] Graff, Gerard, and Cathy Birkenstein. They Say / I Say: The Moves That Matter in Academic Writing . W.W. Norton & Company, New York, 2006.
Informative Speech Ideas – Additional Reading
- 149 Capstone Project Ideas and Examples
- 100 Best Political Science Research Topics
- 64 Social Issues Topics
- High School Success
Jamie Smith
For the past decade, Jamie has taught writing and English literature at several universities, including Boston College, the University of Pittsburgh, and Carnegie Mellon University. She earned a Ph.D. in English from Carnegie Mellon, where she currently teaches courses and conducts research on composition, public writing, and British literature.
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5 Persuasive Advertising Examples: What Is is, How it Works, and Examples
Paragraph I: Introduction
Every piece of advertising has a message or a purpose. One of the most common purposes of advertising is aimed to influence viewers’ attitudes, beliefs, or behaviors towards a product, service, or brand. This form is commonly referred to as persuasive advertising and holds a wide segment of the video production industry. This form of advertising involves crafting compelling content that resonates with the target audience emotionally, highlights the benefits of the offering, and incorporates elements such as social proof and clear calls to action. Through utilizing captivating visuals, engaging storytelling, and repeated exposure, persuasive advertising aims to build credibility, trust, and ultimately drive desired actions, such as making a purchase or engaging with the brand.
Persuasive advertising is a powerful tool that businesses can utilize to effectively differentiate themselves from competitors, establish strong brand identity, and foster customer loyalty. Moreover, a comprehensive understanding of persuasive advertising principles allows companies to craft compelling narratives, leverage emotional appeal, and strategically position their products or services to resonate with consumers amidst a crowded marketplace. In such a saturated market, it is imperative for businesses to strategically differentiate themselves from other brands in order to convert leads into sales. Embracing the principles of persuasive advertising equips brands with the necessary tools needed to captivate audiences, drive engagement, and ultimately achieve their marketing objectives in a fiercely competitive landscape.
This article delves into the various techniques marketers employ to craft persuasive advertising, including tailored messaging, emotional storytelling, limited-time offers, user-generated content, and interactive experiences.
Paragraph II: Understanding Persuasive Advertising
As previously stated, persuasive video advertising is a form of marketing communication designed to influence viewers' attitudes, beliefs, or behaviors toward a product, service, or brand. The key characteristics that discern persuasive video advertising from other forms of marketing include captivating visuals, engaging storytelling, and a clear call to action. Effective persuasive messaging within these videos incorporates several crucial elements to cohesively tell a story of persuasion. First, attention-grabbing content is essential to capture viewers' interest from the outset and maintain their engagement throughout the video. Second, credibility is crucial to establishing trust and credibility with the audience, often achieved through the use of testimonials, endorsements, or authoritative sources. Third, relevance ensures that the message resonates with the target audience's needs, desires, or pain points, making it more persuasive and compelling. Finally, actionability prompts viewers to take the desired action, whether it's making a purchase, signing up for a service, or engaging with the brand further. Incorporating these elements into persuasive video advertising maximizes its effectiveness in influencing consumer perceptions and driving desired outcomes.
The psychology behind persuasive video advertising delves into the intricate mechanisms of human cognition, emotion, and behavior to craft messages that resonate deeply with viewers. Playing a significant role is cognitive biases, as individuals often rely on mental shortcuts and preconceived notions when processing information. Persuasive videos leverage these biases, such as the anchoring effect or confirmation bias, to shape perceptions and influence decision-making. Emotional triggers are another powerful aspect, tapping into viewers' emotions to create a memorable connection with the brand or product. Whether evoking joy, fear, or nostalgia, emotional resonance enhances engagement and fosters brand loyalty. Additionally, persuasive video advertising strategically influences behavior by incorporating clear calls to action and social proof, encouraging viewers to take desired actions and reinforcing the credibility of the message. By understanding these elements of the psychology of persuasion, advertisers can create compelling videos that resonate with audiences on a profound level, driving meaningful engagement and conversions.
Persuasive advertising stands apart from other forms of advertising, notably informative advertising, due to its primary objective of influencing viewers' attitudes, beliefs, or behaviors towards a product, service, or brand. Unlike informative advertising, which primarily focuses on providing factual information about a product or service, persuasive advertising seeks to persuade and compel audiences to take a specific action, such as making a purchase or adopting a particular viewpoint or attitude toward a brand. This key distinction lies in the strategic use of emotional appeal, storytelling, and persuasion techniques to sway consumer perceptions and drive desired outcomes. While informative advertising educates and informs consumers about a product's features and benefits, persuasive advertising aims to evoke emotions, shape attitudes, and ultimately influence decision-making. Additionally, persuasive advertising often employs tactics such as social proof, testimonials, and appeals to authority to enhance credibility and reinforce the persuasive message. Overall, the fundamental difference lies in the intent and approach, with persuasive advertising prioritizing persuasion over mere information dissemination.
Paragraph III: Core Techniques in Persuasive Advertising
At the heart of persuasive advertising lie core techniques meticulously designed to captivate audiences and drive desired actions. Tailored messaging in persuasive video advertising is a strategic approach that involves crafting customized content to resonate with specific segments of the target audience. Understanding your target audience is paramount in this process, as it allows advertisers to identify their preferences, needs, and pain points. By segmenting the audience based on demographic, psychographic, or behavioral characteristics, advertisers can tailor their messaging to address the unique concerns and interests of each segment. This personalized approach enhances relevance and effectiveness, as viewers are more likely to engage with content that speaks directly to their experiences and aspirations. Whether through language, imagery, or storytelling, tailored messaging in persuasive video advertising ensures that the message resonates deeply with specific segments of the audience, ultimately driving greater impact and fostering stronger connections with the brand.
Storytelling serves as a cornerstone of persuasive video advertising, enabling brands to connect with their audience on a personal and emotional level. By weaving narratives that resonate with viewers' experiences, aspirations, or values, brands can create a compelling connection that goes beyond product features or benefits. Incorporating relatable characters, authentic scenarios, and emotive themes helps to humanize the brand and foster a deeper sense of empathy and understanding with the audience, ultimately driving engagement and influencing consumer behavior.
Celebrity endorsements leverage the credibility and appeal of well-known figures to enhance persuasive video advertising. When celebrities endorse a product or service, they bring their own reputation and influence to the advertisement, which can positively influence consumer perceptions and behavior. By associating the brand with a trusted and admired figure, advertisers can enhance credibility, increase brand awareness, and ultimately drive consumer engagement and purchase intent.
Rhetorical appeals, including ethos (credibility), pathos (emotion), and logos (logic), serve as powerful tools in persuasive advertising. Ethos establishes credibility by presenting the advertiser or spokesperson as trustworthy, knowledgeable, and reliable. Pathos appeals to emotions, tapping into viewers' feelings, aspirations, and desires to create a strong emotional connection with the brand or product. Logos employ logic and reasoning to provide evidence, facts, and persuasive arguments that support the advertiser's message. By strategically combining these rhetorical appeals, advertisers can effectively persuade audiences by building trust, evoking emotions, and presenting compelling arguments that resonate with viewers' beliefs and values, ultimately driving desired actions and outcomes.
Utilizing emotional appeals in persuasive advertising serves as a formidable tool for guiding decisions through the power of sentiment. By invoking emotions such as joy, fear, or nostalgia, advertisers establish a deep emotional resonance with their audience, profoundly influencing their decision-making process. When viewers connect with an advertisement on an emotional level, they are more inclined to form positive associations with the brand and are motivated to take action, whether it entails making a purchase or advocating for the product.
Scarcity and urgency are potent drivers of action in persuasive advertising, effectively implemented to prompt immediate responses from consumers. By highlighting limited availability or time-sensitive offers, advertisers create a sense of exclusivity and urgency, compelling viewers to act swiftly to avoid missing out. This psychological principle taps into the innate fear of loss and the desire for what is perceived as rare or time-bound. Implementing scarcity and urgency in calls to action (CTAs) instills a sense of immediacy and importance, motivating viewers to make a decision quickly and take the desired action, whether it's making a purchase, signing up for a service, or engaging further with the brand. As a result, leveraging scarcity and urgency in persuasive advertising can significantly increase conversion rates and drive desired outcomes.
Social proof is a powerful tool in persuasive advertising, leveraging the influence of testimonials and reviews to build trust and credibility with potential consumers. When individuals see positive feedback or endorsements from others who have experienced a product or service, it validates the brand's claims and alleviates skepticism. Testimonials and reviews provide real-life evidence of the product's effectiveness or value, making it easier for viewers to envision themselves benefiting from the offering. By showcasing social proof, advertisers demonstrate that their product or service is trusted and endorsed by others, which can significantly influence purchasing decisions and encourage hesitant consumers to take action. In essence, social proof serves as a reassuring signal to prospective customers, helping to overcome objections and build confidence in the brand.
Paragraph IV: Persuasive Video Advertising Examples
Tailored Messagingsome text
CorVel Sales Animation:
CorVel is a national provider of risk management solutions for workers' compensation in auto, health, and disability management industries. They created these custom ads to each market segment they were advertising to.
CorVel explores how targeting a specific audience can influence consumer behavior. The strategic use of tailored messaging exemplifies the potent impact of personalized advertising in persuasion. By crafting custom ads meticulously tailored to diverse target audiences, CorVel effectively speaks directly to the unique needs, concerns, and aspirations of each demographic segment. This approach acknowledges and respects the individuality of its audience, fostering a sense of relevance and connection that generic messaging often lacks. Whether addressing the priorities of healthcare professionals, employers seeking cost-effective solutions, or injured workers in need of compassionate support, CorVel's custom ads deliver messages that resonate deeply with each group. This personalized approach not only enhances engagement but also cultivates trust and credibility by demonstrating a genuine understanding of the audience's specific challenges and goals. By leveraging tailored messaging, CorVel maximizes the persuasive potential of its advertising efforts, driving meaningful outcomes and solidifying its position as a trusted partner in the industry.
Emotional Storytelling
National Hardware - More Than Just A Gate:
National Hardware masterfully weaves an emotional narrative around the story of a young girl growing up, yet her gate remains a constant fixture throughout the years. This evocative storytelling taps into universal themes of nostalgia, perseverance, and the passage of time. As the audience witnesses the girl's journey from childhood to adulthood, accompanied by life's ups and downs, the gate serves as a poignant symbol of stability and continuity amidst change. By skillfully integrating the brand's product into the narrative, the commercial seamlessly communicates the message of reliability and longevity.
Emotional storytelling is a powerful tactic in persuasive advertising because it transcends mere product features or benefits, resonating with viewers on a deeper, emotional level. When brands connect with their audience's emotions, they forge a lasting bond built on empathy and shared experiences. This emotional resonance not only captivates attention but also fosters brand loyalty and drives action, as viewers are more likely to be moved to support a brand that speaks to their hearts as well as their minds.
Limited Time Offers
This video ad featured a 50% for a limited time offer to encourage their customers to buy now. What NueroFlo did was examine the use of scarcity tactics to create urgency and drive action in their advertisement. Neuroflo not only employed limited offers but also combined this strategy with testimonials, another influential tool in persuasive advertising.
Scarcity tactics are a potent tool utilized in video advertising to instill a sense of urgency and drive immediate action from viewers. By emphasizing limited availability or a time-sensitive offer within the ad, marketers create a perception of exclusivity and FOMO (fear of missing out), compelling viewers to act swiftly to avoid missing the opportunity. Whether it's a limited-time discount, a countdown timer, or showcasing dwindling inventory, scarcity tactics trigger the innate human desire for what is perceived as rare or valuable. This urgency prompts viewers to overcome inertia and make a purchasing decision, fearing they may lose out on the benefits if they delay. Additionally, scarcity tactics can heighten the perceived value of the product or service, as scarcity implies high demand and desirability. Overall, by strategically implementing scarcity tactics in video advertising, marketers can effectively stimulate immediate action and drive conversions while leveraging psychological principles to influence consumer behavior.
User-generated content
Maely’s is a cosmetics and body care brand whose target audience is young girls, mostly found on social media apps like TikTok and Instagram. To reach their audience, Maely’s utilized UGC to build brand trust and awareness.
User-generated content (UGC) and social proof wield tremendous power in video advertising campaigns, amplifying brand messages with authenticity and credibility. When users create and share content featuring a brand or product, it serves as a genuine endorsement, showcasing real-life experiences and testimonials. This form of social proof builds trust among potential customers, as they perceive recommendations from their peers as more reliable than traditional advertising. By incorporating UGC into video ads, brands harness the persuasive influence of social validation, leveraging the collective voice of satisfied customers to validate their claims and offerings. Furthermore, UGC fosters community engagement and brand advocacy, as users feel a sense of ownership and pride when their content is featured, thereby fostering a deeper connection between the brand and its audience.
Interactive Experiences
Simard Campaign:
Here, Simard strategically integrated QR codes into kitchen and home design magazines, linking them to their website featuring various videos on kitchen trends and design. This interactive approach not only expanded their audience reach but also encouraged prolonged engagement on their website. As a result, Simard effectively influenced a wider target demographic, leading to a notable increase in sales.
Interactive elements in video advertising significantly enhance engagement and persuasion by fostering a dynamic and participatory experience for viewers. These elements, ranging from clickable links to quizzes and polls, empower audiences to actively engage with the content rather than passively consuming it. By inviting viewers to interact, advertisers can create a deeper connection with their target audience, as interaction fosters a sense of involvement and personalization. Moreover, interactive elements can provide valuable data insights into viewer preferences and behavior, enabling advertisers to tailor their messages more effectively. This heightened engagement not only increases the likelihood of a viewer remembering the ad but also enhances the persuasive impact by immersing them in a memorable and interactive brand experience.
Paragraph V: Creating Effective Persuasive Ads
Crafting effective persuasive ads requires a multifaceted approach that incorporates several key elements. Firstly, understanding the audience is paramount, as tailored messages resonate more deeply with specific demographic segments. By mixing emotional and logical appeals appropriately, advertisers can strike a balance that resonates with both the heart and the mind of their audience. It's essential to maintain ethical standards throughout the advertising process, ensuring credibility and trustworthiness with consumers. Staying updated with trends and consumer behaviors enables advertisers to adapt their strategies and remain relevant in a constantly evolving landscape. Finally, balancing persuasive elements effectively is crucial for crafting ads that not only capture attention but also drive meaningful action. By integrating these elements into their campaigns, advertisers can create persuasive ads that leave a lasting impact on their audience while fostering meaningful connections and driving tangible results.
Paragraph VI: Conclusion
In conclusion, the analysis of techniques employed in persuasive advertising underscores its pivotal role in shaping consumer perceptions and driving brand success. By strategically crafting messages that resonate with target audiences and leveraging emotional and logical appeals, persuasive advertising inspires action and cultivates lasting brand loyalty. As readers reflect on the examples provided, they are encouraged to apply the insights gleaned to their own marketing endeavors, recognizing the transformative potential of persuasive techniques in achieving desired outcomes. Indeed, persuasive advertising stands as a fundamental pillar in the advertising world, continually adapting to trends and consumer behaviors while remaining an indispensable tool for marketers seeking to make meaningful connections and drive tangible results.
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Patrick Henry’s Stirring Call to Arms: a Revolutionary Speech
This essay about Patrick Henry’s speech at the Second Virginia Convention explores its historical significance and rhetorical power during the American Revolutionary era. Highlighting Henry’s impassioned plea for liberty over British oppression, the essay emphasizes how his words galvanized support for independence and resonated across the American colonies. Through vivid imagery and emotional appeals, Henry articulated the urgency of the moment, inspiring unity and resolve among his audience. His iconic phrase “give me liberty, or give me death” encapsulates the speech’s enduring impact as a catalyst for the ideals of democracy and freedom in American history.
How it works
Patrick Henry’s speech delivered on March 23, 1775, is etched in American history as one of the most passionate and influential orations of the Revolutionary era. Known famously for its closing words “give me liberty, or give me death,” Henry’s speech at the Second Virginia Convention galvanized his audience towards the cause of independence from British rule. This pivotal moment encapsulates not only the fervor of the times but also Henry’s skillful rhetoric and unwavering commitment to the principles of freedom.
Henry’s speech was delivered at a critical juncture in American history, when tensions between the American colonies and the British Crown had escalated to the brink of war. His impassioned plea was a response to those who advocated for conciliation and compromise with Britain, urging instead for decisive action and preparedness for conflict. By boldly proclaiming that the choice was between liberty and death, Henry underscored the gravity of the situation and rallied his fellow Virginians to embrace the sacrifices necessary for securing their freedom.
What sets Patrick Henry’s speech apart is its masterful use of rhetorical devices to persuade and inspire. Henry employed vivid imagery and emotional appeals to evoke a sense of urgency and determination among his audience. His repetition of “give me liberty, or give me death” not only emphasized the starkness of the choices facing the colonists but also served as a rallying cry for unity and resolve. Through his words, Henry effectively captured the spirit of defiance and courage that would come to define the American Revolution.
Moreover, Henry’s speech was significant in shaping public opinion and galvanizing support for independence throughout the colonies. It resonated beyond the walls of the Virginia Convention, spreading through printed copies and word of mouth to inspire Americans from New England to the southern colonies. In many ways, Henry’s impassioned plea helped to crystallize the ideals of liberty and self-determination that would later be enshrined in the Declaration of Independence.
Beyond its immediate impact, Patrick Henry’s speech continues to be studied and celebrated for its enduring relevance to the principles of democracy and freedom. It serves as a testament to the power of persuasive oratory in times of great uncertainty and upheaval. Henry’s ability to articulate the aspirations and grievances of the American colonists remains a compelling example of leadership through speechcraft, influencing generations of politicians, activists, and citizens who seek to uphold the ideals of liberty and justice.
In conclusion, Patrick Henry’s speech at the Second Virginia Convention stands as a timeless reminder of the power of words to ignite change and inspire action. Through his eloquence and conviction, Henry not only helped to mobilize Virginia for war but also contributed to the broader movement towards American independence. His legacy endures as a testament to the courage and determination of those who dared to challenge tyranny and forge a new path towards freedom.
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The three main types of persuasive speeches are factual, value, and policy. A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective.
A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything - voting, organ donation, recycling, and so on. ... Example 1: Persuasive speech outline. This example is from the Kentucky Community and Technical College. Specific purpose.
Persuasive Speech Examples About Public Policy. Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem - they propose concrete solutions and try to sway the audience to support a specific plan.
Reason 3 ( Provide one reason as to why listeners should act or think the way your thesis suggests.) Example 1 - Support for the reason given above. Example 2 - Support for the reason given above. The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement.
Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic - voting, racism, school uniforms, safety, organ donation, recycling, and so on. From a teenager asking his parents to go out with friends to an aspiring politician ...
Examples of great persuasive speeches include Martin Luther King Jr.'s "I Have a Dream" and Steve Jobs' final speech. These show different ways to inspire and motivate people. Practice makes perfect. Learning from powerful speeches helps improve speaking skills and confidence in delivering messages that persuade others.
Step 2: After the Story, Now, Give Your Advice. When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil's advocate. By starting with the example, we give the listener a simple way to agree with us.
The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you. You can produce an effective persuasive speech if you structure your ...
PERSUASIVE SPEECH EXAMPLES. 1. Wendy Troxel - Why school should start later for teens. Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel. Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.
A persuasive speech aims to inform, educate, and convince the audience on a topic or action. You want to convince the audience of your viewpoint. The best persuasive speeches are thought-provoking and clear. A persuasive speech aims to inform, educate, and convince the audience on a topic or action. (Image source: Envato Elements)
Add emotional connections with your audience. Make your argument more powerful by appealing to your audience's sense of nostalgia and common beliefs. Another tactic (which marketers use all the time) is to appeal to your listeners' fears and rely on their instincts for self-preservation. Address counterarguments.
1. Building Credibility. Credibility is the cornerstone of a persuasive speech, representing the trust your audience invests in you as a communicator. Without it, your words may lack impact. To build credibility, authenticity is key; by sharing your genuine thoughts, emotions, and intentions, you establish trust rapidly.
Persuasive speech is a type of speech that helps convince the audience of a certain view. We tend to believe that we have a positive influence over others, but in reality, exerting influence isn't always easy. Persuasive speaking skills help us become more convincing and create a true impact when we speak.
3. Address the counter-argument. Although it is not strictly necessary, your argument may be stronger if one or more of your supporting points addresses the views of the opposing side. This gives you a chance to address your audience's possible objections and make your argument stronger.
By: Susan Dugdale | Last modified: 08-05-2022. The persuasive speech example below uses the classic 5 step structural pattern called Monroe's Motivated Sequence *. I've laid the speech out labeling each step of the sequence from beginning to end so that you might see how, and why it works effectively. All the spoken text is inside speech marks ...
Harvey Milk's "The Hope" Speech. Sample lines: "Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide.
A persuasive speech is a speech that aims to convince its listeners of a particular point of view. At the heart of each persuasive speech is a central conflict. Note: The persuasive speech stands in contrast to a simple informative speech, which is intended purely to convey information. (I.e., an informative speech topic might read: "The ...
A persuasive speech is a type of speech where the goal is to convince the audience to accept the speaker's point of view or perform a desired action. The speaker uses words and visuals to guide the audience's thoughts and actions. Persuasive speeches rely on three forms of rhetoric, which are as follows: Ethos: Ethos is the speaker's credibility.
Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence.
112 Engaging Persuasive Speech Topics. Tips for Preparing Your Persuasive Speech. Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.
Short persuasive speech examples. #1. Title: Go Meatless on Mondays. Good afternoon everyone. I'm asking you to join me in adopting a simple change that can positively impact both our health and the planet - going meatless one day a week. On Mondays, commit to leaving meat off your plate and choosing vegetarian options instead.
The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint. The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can ...
Crafting a persuasive speech is an art that combines the power of words with the mastery of delivery to sway an audience. Whether you're trying to convince a group, inspire change, or sell a ...
Writing a persuasive speech - a 7 step action plan that includes how to choose a topic, analyze your audience, set a good speech purpose, decide on a structural pattern (with examples) and, more. A persuasive speech outline example using the 5 step structural pattern: Monroe's Motivated Sequence. (With a free printable outline)
Assignment 2.3: Comparing Speeches Under the heading " Persuasive Techniques " in this chart, you'll find a list of questions about the types of persuasive techniques used in each speech you read. Enter answers and examples from Old Major's speech on the left and from Martin Luther King, Jr.'s speech on the right. One of the boxes is already filled out so that you can understand the ...
What is an informative speech? You may be asking this question if you find yourself needing to give one for a class or extracurricular. Unlike a persuasive speech, which is designed to convince an audience of something, or a debate, which can be polemic by nature, an informative speech is meant to educate its listeners on a topic, elucidate an unclear idea, or simply help an audience delve ...
5 Persuasive Advertising Examples: What Is is, How it Works, and Examples. Paragraph I: Introduction. Every piece of advertising has a message or a purpose. One of the most common purposes of advertising is aimed to influence viewers' attitudes, beliefs, or behaviors towards a product, service, or brand. This form is commonly referred to as ...
It serves as a testament to the power of persuasive oratory in times of great uncertainty and upheaval. Henry's ability to articulate the aspirations and grievances of the American colonists remains a compelling example of leadership through speechcraft, influencing generations of politicians, activists, and citizens who seek to uphold the ...
In Donald Trump's rally-speak — the far-fetched stories he uses to entertain his loyalists — President Biden will be "jacked up" with drugs on debate night, fictional killer Hannibal Lecter is "a wonderful man," and sharks are bad.. Oh, and Trump won the 2020 election. Why it matters: Trump's bombastic speeches have always mixed anger, falsehoods, conspiracy theories and vague, sweeping plans.
For example, veterans are a hell of a lot better off since I passed the PACT Act. One million of them now have insurance, and their families have it - and their families have it.