short essay about advertisement

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

• Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
• Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis . Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
• Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
• Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

• Select a topic . Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
• Carry out research . Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
• Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

• Should alcohol advertisements be banned entirely?
• Nike feminist commercials and their significance to women.
• How Coca-Cola commercials became a symbol of Christmas.
• The advantages and disadvantages of Internet ads.
• What is wrong with shampoo ads?
• Advertising strategies on social media.
• The adverse effects of violence in the media.
• How does advertising affect children?
• The ethical side of the advertising industry.
• Marketing strategies in the political advertisement.
• How does advertising affect the economy?
• What are the main media and advertisement techniques of Netflix?
• Unethical aspects of using women objectification in ads.
• Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

435 Best Essay Examples on Advertising

Facebook should be banned essay (privacy invasion, social effects, etc.), facebook essay, facebook should be banned.

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Advantage and Disadvantage of Facebook

• Words: 1373

McDonald’s Company: Bandwagon Technique

Coca-cola: advertisement critique.

• Words: 1930

Crest Toothpaste Advertisement’s Rhetorical Analysis

• Words: 1201

Sexual Imagery in Advertising

• Words: 2885

A Rhetorical Analysis: “Chevy Commercial 2014”

• Words: 1495

Nivea: Analyzing and Evaluating an Advertisement

Coca-cola company’s advertising effectiveness, facebook’s negative and positive effects on children.

• Words: 1207

Successful Advertising in Fashion

• Words: 4469

Water Advertisement

“open that coca-cola”. advertisement analysis, pepsico inc.’s kendall jenner advertisement.

• Words: 2212

7Up Advertisement Campaign

Porsche 911 commercial: analysis of an advertisement.

• Words: 1018

The BMW Advertisement Analysis

• Words: 1739

Role of Ethics in Advertising

• Words: 1108

Typography in Coca-Cola’s Advertisements

• Words: 1819

Advertisements of Chanel No. 5

• Words: 1743

The Nivea Skin Care Product Advertisement

Persuasion techniques in dwayne johnson’s “got milk” advertisement.

• Words: 1476

Feminism in Advertisements of the 1950s and Today

• Words: 2432

Advertising Analysis: Real Beauty Sketches by Dove

• Words: 1424

Print and Broadcast Computer Advertisements

• Words: 1538

Advertisement Review

Ethics in advertising and its importance.

• Words: 1153

The iPad Air Pencil Advertising

Advertising strategy and campaign for hershey kisses.

• Words: 4443
• Words: 1392

The Impact of Social Media on a Brand, Its Image, and Reputation

• Words: 4023

Dove Ad Campaign for Real Beauty

• Words: 1673

International Advertising and Its Aspects

• Words: 5448

Coca Cola Advertisement

• Words: 1088

The Effects of Facebook and Other Social Media on Group Mind and Social Pressure

• Words: 1400

McDonald’s, IKEA and Coca Cola Brands Advertising Analysis

• Words: 1405

Television Commercial

Communication dilemma: johnson & johnson tylenol crisis.

• Words: 1787

Social Media and the Hospitality Industry

• Words: 3093

Gucci Company Advertising

Sexually oriented adverts of axe deodoran.

• Words: 1492

Louis Vuitton: Objectives of the Advertising

Advertising campaign for mountain dew, multimodal analysis of cosmetic surgery advertising.

• Words: 7050

Visual Argument Analysis: Kentucky Fried Chicken Website Advertisement

Location-based marketing and advertising.

• Words: 1910

Advertising Strategy for Cartier Bridal

• Words: 2482

Can Advertising to Children be Ethical?

• Words: 1378

Morgan Spurlock’s “POM Wonderful: The Greatest Movie Ever Sold”

“the heart” movie’s poster analysis.

• Words: 1664

“We Believe: The Best Men Can Be” Advertisement

Propaganda techniques in the vitaminwater advertisement, mcdonald’s ”i’m lovin’ it”: the illustration, cigarette advertising.

• Words: 1082

Survey Carried Out at Tim Hortons

• Words: 1114

Teen Fashion Advertisement

• Words: 1171

“Moms Demand Action” Print Advertisement

Ad comparison: domino pizza in india and in the usa, coca cola company’s communication message, framing and its role in social and political marketing campaigns.

• Words: 2239

Sexist Advertising and Gender-Oriented Visuals

• Words: 1149

L’Oréal and Lab Series Advertisements Analysis

• Words: 1310

A Semiotic Analysis of the Dove Racial Ad

• Words: 2265

Television (TV) Ad Execution Styles

Analysis of advertising’s impact, examples of advertisements by nike, kfc and coca-cola.

• Words: 1144

Cadbury “Dairy Milk” Superbowl Commercial

The advertising industry development.

• Words: 1837

BMW Company’s Advertising Strategies

• Words: 1183

The Camel Brand: Tobacco Advertising

• Words: 1178

Marriott’s Advertising Campaign

English language in coca-cola and mcdonald’s advertising in russia.

• Words: 4283

Advertising and Branding: Product Positioning

• Words: 1210

TV Advertisements Aimed at Children in Australian should be banned

• Words: 1085

Advertising to Children

• Words: 1865

Logical Fallacies in Advertising

• Words: 1569

Controversial Advertising: Producing Cultural Affect

• Words: 2573

Employment of Ethos, Pathos, and Logos

Ban on all advertising of alcohol.

• Words: 1238

Ralph Lauren’s Printed Advertising: Semiotic Analysis

Ads promoting l’oreal’s men and women moisturizer.

• Words: 1716

Barbie Product Advertisement: Rhetorical Analysis

Marlboro cigarette advertising semiotic analysis.

• Words: 2304

Advertisement «Refresh on the Coca-Cola Side of Life»

• Words: 1118

Promotional and Advertising Strategies – Automotive Industry

• Words: 1713

Rhetorical Analysis

Coca-cola open happiness advertisement, quaker oats company business communications practices and strategies (internal & external).

• Words: 1265

Advertisement Analysis: The Camel Cigarette

The colgate and vaccine advertisements, cultural artifact advertisement of makeup, rhetorical triangle of infinity q50 advertisement, coca-cola company: multicultural advertising, lexus car advertisement, 7up advertisement objective, representation of the body in advertising, classification of facebook as a communication media, facebook usage in business.

• Words: 2146

The Crisis Communication in the Toyota Motors

• Words: 2170

An Analysis of Carney’s “African Rice in the Columbian Exchange”

Analysis of the starbucks uk advertising.

• Words: 1384

Click Fraud: The Dark Side of Online Advertising

Logical fallacies in advertisement, alcohol and tobacco advertising history in the american media.

• Words: 1176

Tea for Trump Public Relation Campaign: ROPE Theory

Nonverbal communication in advertising industry.

• Words: 1195

Advertising’ Damaging Effects in Society

Coca-cola’s advertising: media and cultural criticism, advertisement and its types, advertising to elderly consumers, critical/contextual analysis.

• Words: 2056

Effective Electronic Advertising

The chronograph watch’s advertisement.

• Words: 1081

Analysis of the Cadbury Chocolate Commercial

Subways sandwich advert analysis, advertising personal care products, rhetoric analysis of nike’s advert, the effectiveness of camel’s advertisement.

• Words: 1404

• Essay On Advertisement

Advertisement Essay

500+ words essay on advertisement.

Advertisement is a means to make people aware of any product or service using commercial methods. It is a sort of publicity designed to endorse a person’s specific interest intended for product sale. We live in an era where advertisement plays a vital role in promoting business and products. Whether big or small, all brands and companies advertise their products on various mass media platforms. When we step outside our houses, we get to see advertisements for different brands in the form of a billboard, flyers, posters, etc.

In this essay on advertisements, we will discuss the advantages and different ways of creating ads.

The Various Ways of Advertisement

In this modern world of competition, everybody wants to be ahead. So, in this scenario, the advertisement comes in. We get to see or hear advertisements for several things. It proves beneficial for business people and can be used in various forms. Job vacancy ads posted in the employment column prove highly advantageous for the unemployed. Matrimonial ads also provide a trusted platform for both bride and groom for marriage proposals.

People can advertise their shop or property they want to sell, and anyone who wants to buy it can contact the person after seeing the advertisement. Through advertising, we can also find lost people, plots, goods, homes, etc. Previously, we used to see traditional advertisements in magazines, newspapers, and building walls. But, still, today, the most meaningful way of advertising is through television. Advertising your product or brand on television will help to reach the masses.

There are numerous positive effects of advertisement, and due to this, more businesses utilise this medium for their branding and marketing. Big and small companies spend the maximum of their budget on advertising, creating great ads for a positive impression on people. The best and most influential platform for advertisement is the World Wide Web. People are very active on social media in today’s world, and posting a single ad can reach millions of people easily in just a few seconds. Other forms of advertising are banners, posters, road crossings, flyers, billboards, digital screens, walls and railway stations. Sometimes, you can find them written or painted on trains, vehicles, and buses.

Benefits of Advertising

Advertisement is considered the prime means of generating income for magazines, television, and newspapers. They are beneficial for producers as well as consumers. Producers earn loads of money by spending their resources on advertisements. Models also make a handsome income by acting in ads to promote products and services.

In the technologically advanced business world, advertising has been seen to play a critical role in the establishment of contact between sellers and buyers. It is a medium by which the customer learns about the existence and use of goods available in the marketplace. As there is a lot of competition among businesses in various domains, advertisement has become a profitable investment that helps companies reach nooks and corners of the world and target their potential customers.

Drawbacks of Advertising

As every technology has some good and bad points, the same holds for advertisements. It has its share of disadvantages. An advertisement creates an artificial demand for things that we don’t need. It compels us to purchase expensive items. It has also been seen to generate disagreement within the family when the children make wishes for all those advertised goods that they see on television that are beyond the spending capacity of parents.

Watching your favourite stars promoting alcohol, cigarettes, etc., negatively impacts people who follow them. Another disadvantage of advertisement is that superior quality products that are not advertised lose their worth, and inferior ones enjoy more visibility in the market. This proves a means to cheat the innocent public. Buyers also suffer as the cost of advertisement adds to the entire production cost.

Conclusion of Essay on Advertisement

So, we know that advertisements are essential to launching your brand or product in this competitive market. Creative ads will help you to attract more people. These ads are entertaining as well as educational. Signing a celebrity or known personality will be the icing on the cake to advertise your product.

Students of the CBSE Board can get essays based on different topics from the BYJU’S website. They can visit our CBSE Essay page and learn more about essays.

Frequently Asked Questions on Advertisement Essay

What are the advantages of an advertisement.

Advertisements are good sources of information for ordinary people. They reach the public sooner and help in the faster marketing of a product. Advertisements also help in the sustenance of the product in the competitive world.

What are some of the traditional ways of advertisement?

Magazines, newspapers, paintings and posters are some of the traditional ways of advertising a product.

Is advertising good or bad for society?

Although advertisements are majorly beneficial for society, advertisements of harmful or illegal products can pose a threat to the younger section of society.

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Excellent essay writing blog for students seeking help with paper writing. We provide exclusive tips and ideas that can help create the best essay possible.

Advertisement Essay: Writing Tips and Topics

Advertisements are everywhere, from the streets to your mobile phone. On average, people get to see up to 5,000 advertisements and brands in a day. More than 153 of these advertisements get registered in our minds. Advertisements are not just popular, but subconsciously, they form some of our thinking patterns.

Considering the popularity of ads and their importance, it would not be out of place if you are asked to write an advertisement analysis essay. It is commonplace for college essays . This advertisement essay will help you know more about how to write an essay on advertisement.

With advertisement analysis essay examples, you get to learn more about the world of advertisement. There are several ways to write an advertisement essay, from a rhetorical analysis of an advertisement essay to a visual analysis essay advertisement. You can learn about how to write them from our tips on how to write an advertisement analysis essay.

Tips On How To Write An Advertisement Analysis Essay

You do not need an advertisement analysis essay sample to write an advertisement analysis essay. With these tips outlining how you should write an advertisement essay, you can write a good essay. Follow these steps carefully and you will be able to familiarize yourself with these types of essays.

The advertisement analysis introduction is very important. You need to catch the attention of your audience from the first word. Assume your reader has never seen the ad or know the product and include a description of the product and its history.

The introduction of the advertisement analysis should be focused on the subject matter which is the advertisement. You should also point out how the advertisement paints the product as being better than any other product in the market. If the ad doesn’t contain any such description, it is not so effective. After you have done justice to the introduction, your next paragraph should contain the thesis statement.

This part of the essay embodies the description of your point of view on the advertisement. The thesis of an advertisement essay tells you the message the advertisement conveys and how it conveys it. Your thesis should include the aim of the advertisement, whether to improve sales or to make customers carry out a particular action. You want to keep the part of the essay as short and as simple as you can. It should not be longer than a paragraph.

The body of your analysis should build upon your thesis statement, elaborating on various points of the advertisement and how they are used to achieve the aim of the advertisement. One of the details that would be included in the paragraphs of the essay is the set of people or group for which the advertisement was intended.

You should also highlight the popularity and effectiveness of the ad. Why the advertisement was able to become popular and draw people is important in your analysis. The analysis of an advertisement will also have examples of the rhetorical appeals which are ethos, pathos, and logos. The ethos pathos logos advertisement essay part consists of how the rhetorical appeals are used to draw the attention of the audience.

Logos pertains to the logical appeals of the ad, ethos describes its ethical appeal and pathos illustrates its emotional appeal. Any rhetorical analysis essay example advertisement should contain an analysis of the appeals. After writing all the points that you be reviewed while writing an analyzing advertisement essay, you can move on to the last point in the essay.

Your conclusion is the last paragraph after you have written all your relevant points in your analyze advertisement essay assignment. This paragraph should restate the key points you raised in your analysis in summary form. You should also state if the objective of the advertisement was achieved or not.

Following these steps and tips will help you write a great analysis of an advertisement even if it is a print advertisement analysis essay. Now that you know how to write an analysis essay on an advertisement, let’s look at advertisement essay topics that you can practice your prowess on.

Examples of Advertisement Essay Topics

You don’t have to wait until you have an assignment on advertisement analysis before you understand how to write it. You can practice with these topics and other sample advertisement analysis essay. Once you have seen an advertisement analysis essay example and practised the writing of advertisement analysis essays, you will not find it difficult when you have an assignment on it.

Some of the topics you can practice with are:

• Analysis of a TV Advertisement
• Selling Women on a King’s Length Advertisement Analysis
• Advertisement Analysis of a Mermaid Advertisement
• Advertisement Analysis on the Use of Women in Sport Advertisements
• Accessing the Company Motive in Media Advertisements
• Analysis of Vice Principals on HBO Advertisement
• Advertisement Analysis of Coca-Cola Advertisements

Using the outlined tips and these advertisement essay examples, you can write an advertisement essay sample. You can also check an advertisement analysis essay sample online if you get stuck.

Difference Between An Advertisement Essay and An Advertisement Project

An advertisement project is quite different from an advertisement essay. A school advertisement project could mean in-depth research into an aspect of advertising. These projects are book advertisement projects. Advertisement projects in this regard are longer than an advertisement essay will be.

Advertisement projects could also be the practical execution of an advertisement. You can also be asked to do these projects in the form of coming up with creative advertisement project ideas. These ideas could be implemented in fun ways like the sales of a school play ticket.

Now that you know the difference between advertisement essays and projects, let’s look at how you can make your project ideas stand out above the rest.

How Your Advertisement Project Ideas Can Stand Out?

Devising great project ideas is not as difficult as you might think it is. You just have to put your imagination to it and keep the following tips in mind.

• Incorporate the pop culture influence
• Put cute animals in your ads
• Do funny advertisements; everyone loves a good laugh
• Freebies, Freebies, Freebies; not only will they help people remember the brand but it could also get their loyalty
• Use puns; It stays in people’s memories
• Add some street art to your buildings
• Think outside the box. Do something unusual
• Try jingles; those songs and words never really get old
• Make use of innuendos; give people something to think about for a few minutes after seeing your ad.

Do not worry too much about how you can create an advertisement project. Put one or more of these ideas into good use and you will be able to do so without stress. Contact a writing service and ask for hep. Professionals surely know how to do it properly. Now you know how to write an essay on advertisements and create a great advertisement project.

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Advertising - Free Essay Samples And Topic Ideas

Advertising is a means of communication with the users of a product or service, intended to inform or persuade audiences. Essays could discuss the evolution of advertising, the impact of digital technology on advertising, or ethical considerations in advertising. The effectiveness of various advertising strategies and its influence on consumer behavior could also be explored. A substantial compilation of free essay instances related to Advertising you can find at Papersowl. You can use our samples for inspiration to write your own essay, research paper, or just to explore a new topic for yourself.

How are Fast Food Advertising and Childhood Obesity Related

By 1950s, fast food industry boom was in full swing. It was secured in 1951. In the 1950s, McDonald has become a staple of the American diet. Fast food restaurants have been grown more and more and by now, there are over one hundred and sixty thousands fast food restaurants in the United States, becoming a one hundred and ten billion dollar industry. One can’t deny that fast food has become really important in American life nowadays. Whether Americans are […]

Coca-Cola Advertising

Throughout the years Coca-Cola has created an empire for themselves and this is because of their outstanding advertising. This companies history of advertising leads to their success, and continued success in the market today. Coca-Cola has been known to be an inclusive, fun, and a brand driven by the theme of celebration. Celebrities, artists, and special events are some similarities of Coca-Cola advertisements from the past, and now. Coca-Colas first advertisements started in 1886, and they where very plain. No […]

Marketing Mix of Coca Cola and Pepsi Co.

Every marketing mix is used by companies has a marketing strategy. Comparing soft drink companies such as Coca Cola and Pepsi will provide informative information about the marketing mix used by both companies in the industry. Four areas of the marketing mix include product, price, placement, and promotion. Some of Coca Cola and Pepsi marketing mix strategies are similar and they are different. Each company's product positioning and brand strategy will be identified. Coca Cola has a vast product range […]

We will write an essay sample crafted to your needs.

Is Negative Campaign Advertising Bad for Democracy?

Overall, politics has seen an increase in negativity which can be attributed to both the candidates and the media. The candidates themselves attack each other in debates and advertisements and the media is more likely to cover negativity, therefore campaigns are incentivized to develop them. The development of a primarily negative political sphere has increased negative advertisements exponentially; compare “only 10% of advertisements in the 1960 campaign were negative,” (Mattes & Redlawsk, 2014) and “in the 2012 campaign only 14.3% […]

Effects of Alcohol Advertising

The effects of alcohol advertising can be evaluated as either ethical or unethical in the eyes of consumers. After extensive research, it has become apparent that the advertising of alcoholic products has no direct causation to the consumptions of alcohol. Although advertising does have a minimal effect on consumers, the act of drinking alcohol cannot be directly related back to advertising, nor can it be banned from society or removed from the context of reality. Alcohol advertising does not directly promote […]

Gender Representation in Cartoons

Cartoons play an important role in the lives of children. According to Statistics, an average child spends more than 900 hours in school and nearly 1023 hours in front of a TV in a year. Over-viewing of cartoon de-sensitizes children, limits their social interaction skills and obstructs their brain development. This paper analyses how cartoons influence children in the formation of their identities. Other than issues like violent behavior, insensitivity, eye and brain related problems, it unknowingly creates gender – […]

The Issue of Sexism and Racial Inequality in Advertising

The purpose of Advertising is to sell you a product. They use many ways to sell you that product, but they have to get your attention first. The things that people see when it comes to advertising is only face value. No one actually takes time to really analyze the deeper meanings of those ads. They are trying to push a secret message that can sometimes promote abuse of women, and degradation of women is okay. Often times women are […]

Rolling in Style: the Impact of the Kia Soul Hamster Advertising Campaign

In the realm of automotive advertising, few campaigns have been as memorable and impactful as Kia's Soul Hamster series. This advertising phenomenon, which first hit screens in 2009, not only redefined the marketing strategies for cars but also created a cultural icon in the process. This essay dives into the Kia Soul Hamster campaign, exploring its origins, its impact on the Kia brand, and its lasting influence on automotive marketing. The Kia Soul Hamster campaign began as a bold move […]

Women in World War II

Many changes in the United States occurred with the start of World War II. These changes were heavily influenced by society, propaganda, and different kinds of advertising. One major change was the drastic shift of traditionally male jobs being taken over by women as a great number of men went off to fight in the war. This may seem like a step in the right direction for gender equality, but when the war concluded, women were expected to hand their […]

Revolutionizing Advertising: the Dove Body Campaign’s Impact on Beauty Standards

The "Real Beauty" campaign by Dove, which debuted in 2004, brought about a dramatic change in the narratives around body image and advertising. This campaign, which is based on encouraging body acceptance and questioning traditional beauty standards, has changed the way people talk about beauty, self-esteem, and representation globally in addition to changing Dove's brand identity. This article will examine the many aspects of Dove's campaign, its influence on society, and the conversations it has provoked both within and outside […]

Pathos in Advertising: the Power of Emotional Appeal

Persuasion is essential in the realm of advertising for capturing clients' interest and attention. Among the different tactics used, pathos-based advertising has emerged as a powerful instrument for driving customer behavior by harnessing human emotions. This article investigates the notion of pathos in advertising, its efficacy, ethical implications, and effects on customer decision-making. The appeal to emotion is referred to as pathos in Aristotle's modalities of persuasion. Pathos is employed in advertising to elicit emotional reactions from the audience, therefore […]

Marketing Strategies of Starbucks

Starbucks applies various marketing strategies, encapsulated under each of the four marketing mix variables, namely product, promotion, pricing, and place. The company employs these strategies to design and avail valuable products and services to its targeted consumers. It also applies these strategies to position itself appropriately, distinguish its products from its competitors' offerings and to appeal to consumers across diverse stages of the decision-making process. Product The product construct entails intangible and tangible elements of the company's physical products and […]

What the Advertising Message should be Like

According to Jakobson’s model, the advertising message has to attract attention (phatic function), persuade (conative function), rely on reason (referential function) or emotions (emotive function), and get people to act (conative and referential functions). Jakobson’s (1956) multilingual function is not considered for the purposes of this study. Referential function: the message conveyed by the advert is clear: it makes explicit reference to the “red taste of life” , including the most exciting aspects of life, among them, good wine. Emotive […]

Food Advertising and Marketing Directed

Interpretation of findings To summarise the important questions that best represent the data and the results from this investigation: 88% of consumers have access to at least one fast food place Majority of consumers consume fast food more than three times a month Television is most popular for showing advertisements and all consumers receive a fair share of hours of television per week 88% of consumers view at least one advertisement per day Almost half of these consumers feel hungry […]

Focus on Facebook Advertising

According to Nicholas Carr’s essay, “The faster we surf across the Web – the more links we click and pages we view – the more opportunities Google and other companies gain to collect information about us and to feed us advertisements”. This process of collecting information about us is worrisome because they would have our private information, and we don’t know how they will use this. I have searched my browsing history and have noticed how many ads correspond to […]

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Starting an Essay on Advertising

Table of Contents

To start off, whenever you are writing an essay on a particular topic, the first thing is to strive to make your audience get a picture of what you are talking about. The best way to do so is by first defining your topic or explaining what it is that you aim to achieve or how the reader will benefit. As far as advertising goes, we are going to look at some of the angles an advertising essay can be approached from.

Essay on Advertising : Sample Approaches

The first way to approach advertising essays can be through looking at how advertisements are brought to life from conception to implementation. This means looking at the different players in the industry and what they do. How they impact advertising and their ways of doing business. This alone can be approached from many different angles depending on the resources one has as a writer and how far they are willing to go to find out the finer details. This is where as an advertising essay writer ; one can cover various media used to roll out advertising campaigns. Whether it is television, the internet, outdoor advertising, print, audio or audio-visual media the list is endless.

Advertising Organization

Figure 2 advertising medium

While writing this sort of essay, it is also important to look at how the whole organizations of the industry including the key figures that make advertisements come to life. This includes companies and advertising agencies that create the adverts.

Advertisements are a huge part of our everyday lives; everywhere we go we see different types of ads which appeal to different target audiences differently. Advertising techniques have changed along the way, and this also influences the way companies/business sell to their customers, with the internet or online advertisements, we have seen more online business or e-commerce which has, in turn, forced businesses to do doorstep deliveries. This mostly is common in food and fashion industries.

A Look at Writing Essay on Advertising Ethics

Ethics can be defined as the moral principles that govern a person or group’s behavior. Code of ethics is used by companies, professional organizations and individuals, it contains some rules and principle which help them in making decisions between right and wrong.

Lately, there has been major controversy in the ethics of advertising. A good example is a Calvin Klein undergarment advertisement that appeared in Times Square. On a billboard was a photo of two children in underwear, standing on a sofa, smiling and playful. The advertisement was criticized as sexual and promoting pedophilia.

Some advertisements are very creative and fun; however, with the competitive nature of the industry, they are continuously becoming unethical in comparison to the advertisements in the 50’s. For example:

• Television consumers today are exposed to many ads which interrupt attention to their most favorite programs.
• Advertisements wrongly target vulnerable populations with a poor diet such as fast foods the likes of KFC or McDonald’s, hence lifestyle diseases such as obesity or diabetes at a very young age.
• Some ads brainwash children who attend to them reducing the children into nagging and pestering towards parents in relation to advertised products.
• Using obscene materials and content has been a great ethical disaster in advertising. Obscenity such as sex appeals has been used to attract viewership a practice that is not ideal for an ethical society.

An ethical ad is the one which does not lie, does not make any fake or false claims and is in the limit of decency. Nowadays advertisers only focus on their sales; they just want to attract customers and increase their sales. They present their ads in such a way that people start thinking that this is the best product as compared to others however most products are found to be fake, false and misleading customers.

Nevertheless, the positive side of advertisements cannot be ignored. Of course, advertising increases awareness about services and products of organizations without which the profitability and sale of these products would be difficult. In other words, demand is a product of advertising since it educates potential consumers about new market offers.

As you can see, there are a lot of angles one can approach an essay on advertising as has been highlighted above. My hope is that this has been an eye opener on the essay possibilities in this industry.

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16 Drafting Your Ad Analysis

Dr. Karen Palmer

Now that you have a solid outline, it’s time to start writing your ad analysis paper! Here we will work through fleshing out each part of your outline–turning your outline into a full draft.

Introduction

The first part of your paper is your introduction. You may remember from the Writing Formula chapter that an introduction consists of three main parts: the hook, the introduction to the topic, and the thesis. Let’s begin with the hook. A hook does two jobs–it connects the topic of your paper to your readers, and it attempts to capture their attention.

This video highlights some of the most common techniques for writing a good hook:

Now that you have a general idea of what a hook does, let’s focus in on the kind of hook that would be most useful for your ad analysis essay. Let’s say you are doing an analysis on that milk ad we discussed earlier in the text.

Strategy 1: Connect to the topic of the ad: milk. You could say something like, “Do you drink milk?” But…would that really draw in readers? Surely, there is a better way to grab the attention of our audience.

Strategy 2: Connect to the broader topic of advertising. Here you might say something like, “Advertisers are always trying to get our attention.” Sure, this is a broad opening to the paper, but is it really going to make anyone interested in the topic?

A good idea is to brainstorm some current events or topics that link to your ad. A brainstorming list for this milk ad could include lactose intolerance, the concept of looking at TV sitcom characters as role models, the changing role of mothers, and even the pressure placed on moms (and women in general)  to be perfect. Choose something that appeals to you and that illustrates a theme that runs through the ad. When brainstorming with my classes, we often land on the idea of perfection with this particular milk ad. It makes a compelling frame for the paper.

Introducing the topic is just that–letting readers know what the paper will be about. ie An ad for ________ located in _________ magazine illustrates this concept. Note that you need to include the specific product advertised in the ad, the name of the magazine in which the ad is located, and include a connection/transition to your hook.

Finally, the last sentence of your introduction is your thesis. Here you make your argument. While you already wrote a thesis for your outline, you want to double check that the thesis connects in some way to your hook. Our example thesis is: “The advertisers successfully persuade the consumer that milk will make them a great mom by using nostalgia, milk branding, and the image of ideal motherhood.” We might make a slight adjustment here to make the connection a bit more explicit: “The advertisers play on the desire of moms to fulfill an image of perfection by using nostalgia, milk branding, and the image of ideal motherhood.”

In the ad analysis, our background consists of two different sections: the description and the discussion of context.

Description

Remember that your audience cannot see the ad you are discussing. If you were in a room presenting to your audience, you might project an image of the ad up on a screen. Since we can’t do that in an essay, we need to describe the ad for our readers. Essentially, you want your readers to be able to draw a basic picture of your ad–or at least visualize it accurately in their minds.

This video from James Rath discussing how people with visual impairments see images on social media gives an important life reason for learning how to write solid image descriptions:

Here are some good tips for writing a description of an image:

1. Start by giving readers a one sentence overview of the ad. For our milk ad, that might be, “In this ad, three mothers from iconic sitcoms sit side by side in a beauty parlor under old-fashioned hair dryers.”

2. Determine in advance how you want readers to see the image–do you want them to look at the image left to right? Foreground to background? Clockwise? Bottom line here–don’t make readers minds jump around from place to place as they try to visualize the image.

3. Choose the key elements. You don’t have to describe every single thing in this paragraph. Tell readers who the three moms are and what show they are from. Give enough basic details so that readers know the setting is old-fashioned. Remember, you’ll be able to bring forward more detail as you analyze the ad in the body of your paper. Readers don’t need to know what color a person’s eyes are unless it’s a key part of the ad.

4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper.

5. Write in present tense!

The context of an ad really focuses on the audience of the ad. Remember that advertisers very carefully consider the audience for their product and create their advertisements to best reach that target audience. Let’s look at this from the perspective of a company looking to place an ad:

So, if an advertiser goes to this much trouble to determine the demographics of their target audience, it’s obviously important! The ad (unless perhaps it was published by an inexperienced advertiser) is not “for everyone.” An ad in Newsweek , no matter how childlike it appears, was not created for children. It was created for the audience who will purchase and read this magazine. When we do an ad analysis, we want to share similar information with our readers. What magazine is the ad placed in? What is the general focus of that publication? What kinds of articles appear in the publication? What general types of ads appear? In short, who is the audience? Of course, you can look at a magazine and get some of this information. You can also do a quick online search for the demographics of the magazine or for their media kit, which is what advertisers look at prior to purchasing advertising space to ensure the magazine is a good fit for their ad.

Now that you have the background out of the way and your audiences thoroughly understand the topic, it’s time to begin your analysis. Your thesis should have given at least three advertising strategies used in the ad. Your paper should include a paragraph for each one of those strategies.

Topic Sentence

The topic sentence should echo the wording of the thesis and clearly introduce the topic. For example, “One way the advertisers use the concept of the perfect mother to convince readers to purchase milk is by using iconic mothers from television shows.” For your next paragraph, you’d want to be sure to include a transition. For example, “Another way” or “In addition to” are both phrases that can be used to show that you are building onto your previous paragraph.

In this part of the paragraph, you want to give specific examples from the ad to support your point.

First, you should introduce the example. “The three moms from iconic tv shows are the focus of this ad.”

Next, you should give specific examples from the ad–this could be pointing out particular details about the images in the ad or quoting from the text–or both! For example, for the milk ad, you might give the specific names of the characters and the shows they are from. You might point out that every detail of their outfits are perfect. That they are wearing makeup and jewelry. That they have their wedding rings prominently focused in the image. You might also quote text, like the line from the ad that says, “Another all-time great mom line.”

Finally, wrap up your examples with a clear explanation of how the example proves your point. For example, you might say that, especially in modern times, it is very difficult for mothers to live up to the standard of perfection set by these three television moms. You might explain how causing readers to feel “less than” sets the stage for them to accept the premise that giving their children milk will make them more like these TV moms.

The wrap up for your paragraph is similar to the wrap up for the evidence provided. Here you want to reiterate your thesis in a simple sentence. For example, you might say, “Using the images of these iconic moms convinces moms that, in order to be a good mom, they must buy milk for their children.”

The conclusion of your paper is essentially a mirror image of your introduction. Think of your paper as an Oreo cookie. The introduction and the conclusion are the cookies that surround the best part–the body of the paper. Like the cookie outsides of the Oreo, the introduction and conclusion should be mirror images of each other.

1. Start with re-stating the thesis.

2. Reiterate the topic.

3. Return to your hook and elaborate.

Unlike an Oreo, the conclusion should not simply copy your introduction word for word in a different order. Try to restate your sentences in a different way. Elaborate on your hook so that you leave readers with something to think about!

 Content written by Dr. Karen Palmer and is licensed CC BY NC.

The Worry Free Writer Copyright © 2020 by Dr. Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Home — Essay Samples — Sociology — Marketing and Advertising — The Rhetoric of Advertising: Analyzing Persuasive Techniques and Ethics

The Rhetoric of Advertising: Analyzing Persuasive Techniques and Ethics

• Categories: Marketing and Advertising

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Published: Feb 7, 2024

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Table of contents

The purpose of advertisements, the rhetorical triangle, language use, visual design, target audience, the ethics of advertising.

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How to Write an Advertisement: A Complete Guide for Students and Teachers

As with persuasive texts in general, advertisements can take many forms – from billboards and radio jingles to movie trailers and pop-ups on your computer.

In this guide, we’ll work towards writing a standard magazine-format advertisement known as the print ad. Print ads are text-heavy enough to provide something meaty for our students to get their teeth into. Though advertisers are increasingly overlooking print ads in favor of more trackable and often cheaper digital forms of advertising, the same strategies and techniques can apply to both.

Likewise, strategies such as emotive language and other persuasive devices are essential when writing ads. Much of the writing advice that follows applies to the other persuasive texts , which can also be found on our site. Be sure to check it out, also.

Let’s explore the structure and persuasive elements that make an advertisement successful. These elements combine to make us think and act favourably about a service or product. So let’s get into it and learn how to write an advertisement.

A COMPLETE UNIT ON ADVERTISING FOR TEACHERS & STUDENTS

Teach your students essential  MEDIA LITERACY SKILLS  with this  COMPLETE UNIT  on  ADVERTISING.  It’s packed with  ENGAGING, INFORMATIVE & FUN  activities to teach students the persuasive techniques to  READ ADVERTS  and the skills to  WRITE ADVERTS.

This  COMPLETE UNIT OF WORK  will take your students from zero to hero over  FIVE STRATEGIC LESSONS  covered.

PERSUASIVE TECHNIQUES TUTORIAL VIDEO (2:20)

STRUCTURE AND FEATURES OF ADVERTISEMENTS (PERSUASIVE ELEMENTS)

For students to create their own advertisements and successfully employ the various persuasive techniques, they’ll first need to develop a clear understanding of an advertisement’s underlying structure. We’ll explore the primary structural elements and features of advertisements, though the order of how these appear varies from advert to advert. Here, we’ll take a look at the following persuasive text elements.

• Call to Action

THE BRAND NAME AS A PERSUASIVE ELEMENT

The brand name of the product or service frequently comes at the top of the advertisement – though not always. One of the first tasks for students when writing their own advertisement is to decide on a name for their product or service.

Please encourage students to select a name that reflects the product, service, or values they wish to present to their audience.

Brand names have evolved from being wordy and aspirational to very short and snappy since the inception of the internet, so they can be found easily on a search engine.

BRAND NAME CONSIDERATIONS

• What are the names of similar already existing products or services?
• Does the name look and sound good?
• Is the name short, punchy, and memorable?
• Does it evoke a feeling or an idea?
• Is it distinctive and original?

THE AUDIENCE AS A PERSUASIVE ELEMENT

An advertisement’s target audience may not always be immediately apparent and often needs to be inferred through language and imagery choices made by the writer.

However, who the target audience does need to be decided before writing as it will inform subsequent choices on the use of language (e.g. pronouns, tone, etc.) and imagery.

There are several ways to help students determine their target audience. A good starting place is for them to consider creating a target persona, a fictional character who represents the type of person their product or service is aimed at.

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

An effective print advertisement presents a product or service in an appealing manner. It quickly conveys essential information about that product or service. It will include a clear and specific offer and also provide the information required for the reader to act on that offer.

Once we have the brand name sorted and the audience defined, it’s time to look at the critical structural elements to consider when writing an ad. It’s important to note that not every element will be used in every ad, but the following model serves well for writing most print advertisements.

THE HEADLINE AS A PERSUASIVE ELEMENT

The ad headline should provide a short, snappy preview of what the reader will find in the copy. A good headline grabs the potential customer’s attention and makes them want to read the rest of the ad. There are several tried and tested means of writing a good headline. Here are 3 of the most effective:

The Problem/Solution Headline – This headline details a problem a potential customer may be facing and offers the solution in the form of the product or service. For example: Tired? Sluggish? Overweight? Excero Bike Gets You Where You Need to Go, Fast!

The Testimonial Headline – This headline uses a quote from a customer’s positive review to help sell the product or service. The testimonial allows the potential customer to see some ‘proof’ upfront before buying. “With the Excero Bike, I lost 15lbs in 15 days. I’m now thinner, fitter, and much, much happier!”

The Question Headline – This headline asks a question that the target customer will be seeking an answer to, for example, “Are you paying too much for your x?” Are You Paying Too Much for Your Gym Membership?

THE LOGO AS A PERSUASIVE ELEMENT

Logos are visual representations of a brand and are used to help promote a range of products and services under a single umbrella and also to allow for quick identification by the reader. They are more of a design element than a writing one.

THE SLOGAN AS A PERSUASIVE ELEMENT

A slogan is a phrase or a short sentence used to represent or sell a particular brand. Usually, they’re designed to be short and snappy to help make them more memorable for readers. Slogans often use alliteration, rhyme, puns, or other figurative language techniques to make their message more memorable.

THE OFFER AS A PERSUASIVE ELEMENT

A good print ad makes readers an offer. This is usually in the form of a benefit the potential customer will gain or a motivating reason for finding out more about the product or service.

The Offer acts as a ‘hook’ that maintains the reader’s focus and draws them into the body of the ad. It can take the form of a time-limited discount or a 2-for-1 offer, etc. This Week Only – 25% Off!

Offers can also form part of the Call to Action at the end of the ad – more details on this soon.

THE BODY COPY AS A PERSUASIVE ELEMENT

Good body text (or body copy) in an ad is well-organized and quickly gets to the point. Readers want to get the necessary information with minimum effort. For the writer, this requires skill, patience, and much editing. There are several different types of body copy that students need to consider when writing their ads. Let’s take a look at 5 of these:

Factual – Factual copy gives the reader just enough factual information about the product or service to persuade them that it’s worth buying.

Humor – Using humor is a tried-and-tested means of making an ad memorable. To use it successfully, students will need to have an excellent understanding of their target audience.

Narrative – This copy tells a story as a way to draw the customer in. Many people are resistant to direct selling. Narrative copy uses the power of storytelling to build a connection with the customer to ‘soft sell’ to them.

Testimonial – While testimonial content usually comes from a customer, it can also come from experts, celebrities, or any kind of spokesperson. The testimonial is based on what the customer or spokesperson liked about the product or service. Testimonials are often woven into the humanity of the ad. This copy appeals to emotions. Rather than boasting directly of the benefits of the product or service, this type of ad evokes the senses and appeals to emotions.

The body copy might include details of available products or services, special offers, or specific information the advertiser wants potential customers to know. Subheadings and bullet points can help organize the text and make information easier to find. Texts should be short and easy to read. Walls of text can be off-putting; if the language is too complex, it may turn off potential customers.

THE CALL TO ACTION AS A PERSUASIVE ELEMENT

The Call to Action or CTA frequently comes at the end of the advertisement. It’s usually made up of a few sentences that invite the reader to take a specific action. This action might take the form of buying the product, sharing contact information, or, in the case of an online ad, clicking on a link to find out more about the product or service.

Call to action Contexts:

• An electronics company encouraging readers to buy their new computer
• A helpline requesting readers to call a number
• A political party urging readers to vote for them in an upcoming election
• A travel agent appealing to readers to book
• A travel agent appealing to readers to book their next holiday through them

There are many ways to write a CTA but some effective strategies that are commonly used include:

• Start with strong action words urging the reader to take action, e.g. Join, Discover, Order, Subscribe, Buy , etc.
• Let the reader know precisely what you want them to do.
• Ensure the necessary contact details are included, e.g. address, email, website address, phone numbers, etc.
• Motivate the reader to take action through the use of promotional offers, e.g. Get 50% off or Book your free consultation today!
• Provide a reason to take action by communicating the benefits, e.g. Losing weight, Saving money, Performing better, etc.
• Use numbers to appeal to the reader, e.g. Save 20% on your next video, Now with 33% extra free! etc.
• Make your audience an offer they can’t refuse, e.g. Book Your School Marketing and Promotion Analysis today – No Strings Attached.
• Create a sense of urgency by limiting a special offer in some way, e.g. 25% off for the first 100 customers, Free T-shirt if booked today, Buy 2 get 1 free this month only , etc.

PERSUASIVE DEVICES

The use of persuasive devices is an essential aspect of writing an advertisement. Our students must clearly understand the following strategies to confidently produce an advertisement that works.

ALLITERATION IN ADVERTISING

This is a literary device that involves the repetition of the initial letter or sound of consecutive words or words near each other. It’s more commonly associated with poetry than nonfiction text types; however, it is also a popular technique used in advertising. Alliteration can help make brand names more memorable. Examples abound, e.g. PayPal, Coca-Cola, Range Rover, and Krispy Kreme, to name but a few.

It’s not just in company names that you’ll find alliteration at work, though. We can also see alliteration alive in slogans such as:

The best four by four by far – Land Rover

Made to make your mouth water – Opal Fruits

Greyhound going great – Greyhound

Don’t dream it. Drive It. – Jaguar

EMOTIVE LANGUAGE

Using emotive language involves deliberately choosing words to provoke an emotional response in the reader. Different ways exist to express the same idea.

We can choose to put a positive, neutral, or negative spin on the same event through the words we select. For example:

Positive: She triumphed gloriously against stiff competition in the spelling bee.

Neutral: She won the spelling bee.

Negative: She received first prize in the poorly attended minor-league spelling bee.

Asking questions can help to engage the reader and persuade them to come to the desired conclusion by themselves. This is the ad equivalent of the ‘show, don’t tell’ mantra employed by fiction writers.

As with all the techniques and strategies, this technique must be used with care. It can have the opposite of the desired effect, such as building resistance in the reader, if used carelessly. Students should avoid making hyperbolic suggestions with their rhetorical questions. For example, the question “Want to lose 50lbs in 2 weeks?” implies a highly exaggerated claim that most intelligent readers will not believe. In this instance, the rhetorical question detracts from the ad’s effectiveness rather than enhances it.

The most important thing for students to remember when using this technique is that they should only ask rhetorical questions in their ads when they can predict with a reasonable degree of certainty what the answer will be in the reader’s mind. Nine times out of ten, that answer should be a simple yes. Questions should be straightforward, as should the answers they generate.

Advertisers know that we usually need to see or hear things several times before we’ll remember them. Also, the reader is more likely to believe something true the more frequently they hear it. For these reasons, advertisements rely heavily on repetition to drive their message home.

In advertising, the repetition of certain keywords or phrases is used to emphasize a specific idea or emotion. When used well, it can increase the overall effectiveness of an ad. However, students should be careful not to bore the reader. Repetition should always be used strategically.

Repetition doesn’t just involve the repeating of words. It can also include repeating colors and images.

Here are some examples of repetition at work.

ADVERTISING WRITING TIPS FOR STUDENTS

• Carefully Consider the recount TYPE and AUDIENCE before writing.
• Keep the title simple, e.g. My First Day at High School
• Organize the text using paragraphs, e.g. a new paragraph for each section. Use the first orientation paragraph to set the scene by introducing characters, setting, and context.
• Write the recount in chronological order – the order in which things happened and keep it in the past tense – relating events that have already happened.
• Choose the correct perspective from which to write the recount, e.g. personal recounts will be told from a first-person perspective (e.g. I, me, etc.). Factual recounts are most often told from the third-person perspective (e.g. she, he, they, etc.).
• Use time connectives to help organize the text and link the different sections of the recount together.
• Avoid repetitive use of language like then x, then y, and then z.”
• Aim to draw the reader into the action by using descriptive and figurative language
• Focus on the most critical/exciting parts.
• Use plenty of detail but ensure it is relevant to the purpose of the recount.

PERSUASIVE VOCABULARY

Vocabulary can elicit an emotional response beyond the literal meaning of the words used. When students understand this, they understand a powerful tool of persuasion.

PERSUASIVE ADVERTISING STRATEGIES

The Pain Solution: Persuades by highlighting a problem and suggesting a solution.

The Bandwagon: Persuades to do, think, or buy something because it is popular or because “everyone” is doing it.

The Testimonial: Persuades by using a previous customer or famous person to endorse a product or idea.

The Logical Appeal: Persuades by using reason, usually in the form of a claim backed by supporting evidence.

The Emotional Appeal: Persuades using words that appeal to emotions instead of logic or reason.

The Youth Appeal: Persuades by suggesting you’ll feel younger and more energetic using this product or service.

The Romantic Appeal: Persuades the reader by invoking the powerful and inspiring feelings of love.

The Empathy Appeal: Persuades the reader by encouraging them to identify with the plight of another.

The Testimonial: Persuades the reader by using a previous customer or famous person to endorse a product or idea

THE ROLE OF IMAGES IN AN ADVERTISEMENT

It’s a competitive world out there! Advertisements must catch and hold attention in an overwhelmingly noisy world, and images are a powerful means of doing this. Photos, pictures, diagrams, logos, color schemes – the visual look of an ad is as important as the text and, in some cases, more important!

Interesting images capture interest. They can intrigue the reader and encourage them to read the text they accompany.

Images also help the reader visualize the product or service offered. Advertising space can be expensive, and, as the old adage has it, a picture tells a thousand words. Images help advertisers make the most of their advertising real estate.

Students should carefully choose (or create) images to accompany their text. They should ensure that images are relevant and appropriate for their selling audience. They should look natural and genuine rather than posed.

Students can create their own images using their cell phones or graphic designer apps such as Canva .

This is our complete guide on writing an advertisement for students, and be sure to browse all our persuasive articles whilst you are here. Finally, we also have a complete unit of work on advertising for students and teachers that can be found here.

PERSUASIVE DEVICES TUTORIAL VIDEO

OTHER ARTICLES RELATED TO HOW TO WRITE AN ADVERTISEMENT

How to Write Perfect Persuasive Essays in 5 Simple Steps

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

Teaching Fact and Opinion

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Analysis Essay On An Advertisement (Writing Guide)

How to write good analysis essay on an advertisement.

Outline example

How to start, introduction example.

• How to write the thesis statement

Thesis example

How to write body paragraphs, example of body paragraphs.

• How to conclude

Conclusion example

• Revision tips

Advertising plays a major role in our society today; everywhere you go you will find products being advertised on television, online pages, billboards. Advertisement analysis is a common assignment students are required to undertake. Writing an analysis of an advertisement is more about writing a review of the advertisement using a specific format. There are several strategies to go about this type of assignment. So, below is a step-by-step approach to writing an analysis of an advertisement.

Introduction :

• What is the advertisement for
• Summary of the context of the advertisement
• Background information about the company
• The thesis statement
• The effect of the advertisement and the target audience

Body Paragraphs :

• Present evidence of the effectiveness of the ad on the target audience
• Give examples
• Show various components of the advertisement
• Explain some of the outstanding strategies used to persuade the target audience
• Describe the values and emotion the ad provokes in the readers
• Describe the visual strategies
• Describe the ethos, pathos, and logos
• Describe the textual strategies, including the diction and the tone.

Conclusion :

• Present the most important points justify why the advertisement is successful
• The present technique used that makes the product outstanding
• Review the intention of the advertisement
• Provide your opinion.

In the introduction, it is important to state what the analysis will focus on. The ideas to get to the point as early as possible. The essay writer should not assume that the readers are familiar with the product. That is why the first step is to analyze if the advertisement presents a brief history and a detailed description of what the product is about. A good advertisement needs to show how the product is superior to other products in the market.

For example, when a company produces a commercial the aim is to increase sales.

• Here are also points you should consider when writing your essay:
• Some people prefer to write the introduction after they have written the essay itself – you should try both ways to see which one works better for you.
• The introduction must always contain the thesis statement.
• Any information which is needed for the essay, but doesn’t necessarily fit into any of the body paragraphs, should go into the introduction.
• Don’t make any arguments in the introduction itself; save it for the body paragraphs.
• The introduction should summarise the main arguments you intend to make.

Now, you know the main rules of writing an introduction. Next, please find an example of the introduction.

Old Spice’s advertisement “How Your Man Could Smell Like” is an attractive phrase used to lure the audience to purchase the product. The advertisement meant to capture men’s attention through women. It presents an ideal image of how a man should smell. The advertisement used sexually themed strategy to grab the reader’s attention.

How to write a thesis statement

To write a thesis statement, make sure that you have done all the research you want to do, and that you know everything you want to when it comes to your essay. Try and boil down the ultimate point of the essay into a small amount of space – at the most two sentences. It should be clear enough that every part of your essay will be able to relate to it without much trouble.

The advertisement conveys a strong message about a strong personality where a man needs not only to be attractive but also to be confident by smelling like a real man. The advertisement uses emotional appeal to influence young women who value strong qualities in a man.

Any advertisement is meant for a specific audience, therefore, a good analysis should present the target audience. The body paragraphs should clearly present, which groups of people are being targeted, discusses how the intention presented work together to create a good impression. When writing an advertisement analysis essay, it is important to explain how popular and effective the advertisement is. Describe the rhetorical appeals, including pathos, ethos, and logo, these are concepts that provoke emotion among the target audience in an attempt to convince them to like the product.

Tips on body paragraph writing:

• Each paragraph should only deal with one argument, to keep from being cluttered.
• Each paragraph should have a topic sentence to introduce it, and a summary sentence at the end of both wind things up, and lead into the next sentence.
• Each paragraph should reference the thesis statement in some way.
• Each paragraph should fit into the essay in a way which makes it flow properly, leading readers through the essay to a similar conclusion.
• Each paragraph should contain just the right amount of research – not so much as to confuse the issue, but not so little that it seems like there is nothing to say.

Below is an example of the body paragraphs for advertising analysis.

1st paragraph

The commercial appeals to women more than men. This is important because it does not rely on the attractiveness of the model and the setting, but on sensational, emotional responses presenting how perfect men should translate into the reality the ideal image of who a man should be and what he should smell like to attract a wider audience.

2nd paragraph

The advertisement uses an attractive man who seems to be physically fit, giving the product an image that men are appealing to women’s tastes. The advertisement also presents the notion that a man’s’ emotional needs to smell like a real man to attract a woman. The advertisement uses a reliable strategy of sexuality. Sexually themed advertisements appeal to not only men and women but to a wider audience. Using such themes is the surest way to attract more people to use the product.

3rd paragraph

Normally, these advertisements focus on men who are physically attractive to try and sell their products, with the implication that the product will give an entire lifestyle, not simply a way to smell good. This is one way in which the advertisements appeal to people – making it seem as though they too can aspire to be as ‘cool’ as the man presents, simply by purchasing the aforementioned product.

How to write a conclusion

After review, the advertisement giving appropriate evidence to support the claim the next step of the analysis is to wrap up by reviewing the key points of the analysis. The conclusion of the analysis should be a brief summary justifying if the advertisement has achieved its objectives.

Tips to remember when writing your conclusion

• Remember to restate the thesis statement.
• Round up the arguments made in the essay – do not make any original arguments in the conclusion.
• The conclusion is your last chance to bring people round to your point of view, so make it count.
• Remember that you can bring in the history or additional information which is used in the introduction, to remind people of anything that might be useful.
• Your conclusion should mention every argument made in the essay.

Example of a conclusion is shown below.

The Old Spice ad is successful because it makes a good impression on people and makes the audience believe that smelling good can be attractive. The advertisement carefully uses sex appeal, making it attractive for both men and women. Mixing the right amount of humor makes it stand out because of its no offensive. Old Spice’s appeal to women makes men want to look and smells like a real man. The advertisement presents an ideal man as good looking, masculine and romantic. Any advertisement that arouses people’s emotions and people want to watch and remember their products can be termed as a successful advertisement.

Research paper revision

Revision is important since it gives you the opportunity to create the best essay you are capable of. Revision lets you check whether or not your essay flows correctly, whether it makes sense, as well as the smaller things like grammar and punctuation.

• Do two revisions – one for spelling and grammar, and one for structure.
• Check to make sure that the argument through the paper flows correctly.
• Try and come to revision with fresh eyes, since this will help you see problems more easily.
• If you can, ask someone else to read your essay, to point out any errors.
• Make sure to specifically check things like thesis statements, topic sentences, etc.

Need a custom essay?

1.How to write an analysis essay on an advertisement? To analyze an advertisement, one needs first to figure out the objectives behind the Ad film. Then, the analysis will deal with weighting the theme of the Ad and how well it conveyed the message. However, several other aspects are also mentioned in an ad analysis. Discuss the brand’s values and beliefs? Elaborate on the Ad appeal, emotional or rational? Discuss the storyline, the big idea, overall execution of the Ad film.

2.Who can write an analysis essay on an advertisement? Advertisement analysis is best written by field experts available on customessayorder.com. The platform provides wiring help to students who face difficulty in completing their college assignments. The writing company is good with deadlines, free revisions, professional proofreading, and guaranteed high-quality paper delivered on time written by native English speakers.

3.How to conclude an analysis essay on an advertisement? The conclusion simply summarizes the objectives the ad aimed at and how well it conveyed the message to the audience. Mention both the wins and losses. Also, give a sneak preview of how well the persuasion appeal worked for the brand in the ad.

4.What should an analysis essay on an advertisement include? Ad Analysis should identify the rhetorical appeals—logos, pathos, and ethos in the ad. Analyze the ad’s target demography. Moreover, several points to be included in an advertisement analysis are: · The big idea · Type of advertisement campaign – thematic or tactical · Persuasion appeal – emotional or rational · Core brand values · Subliminal message · Testimonial · Production value · budgets · Cast · Locations

2020 Theses Doctoral

Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

Geographic Areas

• United States
• Internet marketing
• Internet advertising
• Television advertising
• Competition
• Google (Firm)

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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IELTS Writing Prediction Questions for 2024

This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

Not sure how to approach IELTS Essay questions? Take a look at IELTS Writing Task 2 Preparation Tips and Tricks !

Learn how to write the perfect essay introduction with the guide below!

Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles   selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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How to Write an Advertisement

Last Updated: March 19, 2024 References

This article was co-authored by Emily Hickey, MS . Emily Hickey is the Founder of Chief Detective, a social media growth agency that helps some of the world’s top retailers and start-ups scale their Facebook and Instagram advertising. She has worked as a growth expert for over 20 years and received her Master’s from the Stanford Graduate School of Business in 2006. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been viewed 507,320 times.

If you're in business you know that to attract customers and get results, you have to advertise. A great ad attracts attention, generates interest in your product, and leaves consumers with a strong desire to buy it. See Step 1 and beyond to learn the tenets of writing a compelling and effective ad.

Essentials for Advertisement Writing

• Choose where to post your ad (in print, online) and how that affects your writing.
• Determine which demographic or group of people to target your ad toward.
• Create an attention-grabbing headline that makes people want to keep reading.
• Follow with a bridge that highlights your strongest selling points.
• Include contact information or instructions on how to get your product.
• Keep your ad brief, punchy, and natural-sounding to seem professional.

Mastering the Basics

• If you're taking out a quarter to full-page advertisement in your local newspaper, you're going to have some room to play around with a paragraph or so of copy.
• However, for a Facebook or other online ad, your copy will be limited to a sentence or so.
• Either way, when you're writing an ad, every word counts. Being too vague or wordy will cause people to skim your advertisement instead of pausing to read it, so the same writing tenets apply no matter what type of ad you're writing.

• For example, if you're selling a service that allows people to self publish their books, you'll want to use language that sounds writerly and elegant. That way your target audience - people who have written books they want to publish - will know they would be in good hands with your company.
• If you're selling a product that appeals to a younger crowd, like a new type of candy that makes your mouth turn rainbow colors, lose the formality and use language that's familiar to your target audience - kids who want to spend their allowance on candy, or who could influence their parents to buy the candy for them.

• People riding the subway, scrolling through Facebook or flipping through a magazine have hundreds of little pulls on their attention. How can you cut through all the noise and make them focus on your product? Think of a headline so compelling that it essentially forces the person reading it to pay attention.
• Write something mysterious: Don't be happy, be terrified.
• Write something people can't pass up: Get 75% off a ticket to Paris.
• Write something emotional: She has 2 weeks to live.

• Remember that every word counts. Your bridge language needs to be just as compelling as your headline, because there's still a good chance you could lose people before they get to the end of your ad.
• Touch on the major benefits your product will bring the consumer. [5] X Research source Your bridge should contain your strongest selling points.

• Nostalgia can be an effective tool to capture people's hearts. For example, We use the finest heirloom peppers to make hot sauce as good as Grandpa's secret recipe.
• Playing to people's health concerns can also work well: You're doing the hard work - quitting. Let us help you get your life back.
• Don't forget to include the name of your company and your product somewhere in your copy.

• It's common for ads to include a straightforward directive, like Call 555-5555 for more information.
• You could also just list your website, and people will know to go there to buy your product.

Refining Your Ad

• Once you've pinpointed what makes the ad bad, think about how you could make it better. Rewrite the ad to make it more effective.
• Take a look at effective ads, too, and try to determine what makes them great.

• Don't be too stiff - you want your audience to feel accepted and understood.
• Don't be too friendly, either - you could come off sounding fake.

• Since your ad will be short, make it very specific. Don't use vague language and get to the point right away.
• Use short sentences instead of long ones. Longer sentences are difficult to take in in a short period of time.
• Play with your copy so that you say what you want to say in as few words as possible. It's not necessary to use complete sentences, as long as your message gets across clearly.

• Choose a quote from a well-respected customer, if possible. For example, if you're selling a health product, use a quote from a doctor or another health professional.
• If you're short on space, you can always put testimonials on your website instead of using them in your ad.

• The image or video you choose is just as important as the copy you write - if not more important. Choose graphics that compel your readers on an emotional level and make them desire your product.

Annotated Advertisements

Expert Q&A

• Keep a swipe-file of ads of similar products or businesses. Also cut out ads that you like. Both types of ads can assist you with ideas. Thanks Helpful 0 Not Helpful 0
• Providing specific detail makes the ad a bit delightful, and starting or ending with thoughtful and creative thoughts is a better way to go. Thanks Helpful 0 Not Helpful 0
• Advertisement for nurses recruitment both men and woman with qualification, skills, time,date and venue for interview. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/02/14/how-to-determine-the-best-ad-channel-to-use-in-2018/
• ↑ https://smallbusiness.chron.com/determine-demographic-group-advertising-22968.html
• ↑ https://mwdg.delaware.gov/files/2015/03/Power-of-a-Good-Headline-mwdg-.pdf
• ↑ http://www.entrepreneur.com/article/77682
• ↑ http://buzz.greatfxprinting.com/how-to-write-an-effective-advertisement.htm
• ↑ https://www.oxford-royale.co.uk/articles/make-writing-interesting.html
• ↑ https://www.mediapost.com/publications/article/321195/study-finds-consumers-prefer-longer-not-short-for.html

About This Article

To write an advertisement, start with a headline that will grab your audience’s attention, like something funny, strange, or emotionally compelling. In the next line after your headline, concisely tell the reader what you’re offering and what the benefits are. Also, use this bridge sentence to create desire for your product, like by invoking nostalgia or playing to people’s health concerns, for example. Finally, include a strong ending that tells people how to get your product or how they can contact you for more information. For tips on how to use testimonials in your ad, keep reading! Did this summary help you? Yes No

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