self introduction resume format

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Learn how to introduce yourself in conversation and in writing

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Why good introductions matter

Structuring your introduction, how to create a great self-introduction, personal introduction examples, hello world.

First impressions are important. While you’ll forget preconceived notions or awkward handshakes, the way someone presents themself to you lingers and affects how you feel about them later in the relationship . Unless you’re given the opportunity to learn otherwise, you likely already made up your mind about them.

A true first impression only takes seven seconds to form , so you need to start strong — from the first moment. 

And we make these first impressions all the time when dating, making friends, and networking . It can feel daunting knowing we must constantly present ourselves well. 

Luckily, acing self-introductions isn’t difficult. We’ll discuss how to introduce yourself verbally and in written form to leave a professional impression and offer some introduction examples for you to try.

Presenting yourself well means leaving a good first impression, which impacts the early stages of any relationship. You'll likely manage to change someone’s mind about you with time and patience if you have a rocky start. 

But if you can avoid misunderstandings from the beginning, it could set you up for opportunities you might otherwise miss.

For example, if you’re writing a letter of interest to a company you’d like to work for and forget to include personality traits and skills matching their organization values, they may move past your application. Remembering to include those sections helps you start that much further ahead in the application process.

Writing an introduction about yourself also allows you to consider your strengths and interests. Even professional introductions often involve discussing a few hobbies and favorite pastimes. You can self-reflect when creating these short introductions about yourself to improve your self-awareness and write a more authentic letter. 

Regularly updated self-intros on your platforms like LinkedIn also help prospective followers and professional connections know what you’re up to and what to expect when they connect.

In professional settings, a good introduction doesn't need to be formulaic and can be casual or lengthy, depending on the scenario. Here’s a general outline for an intro that covers all the bases: 

If you're wondering how to start an introduction about yourself, the best thing to do is keep it simple. Greet your conversation partner or audience, state your name, and mention why you're there, if relevant.

Let your audience know where you’re from and what you’ve been up to recently. Customize this to the situation. In some cases, you’ll discuss where you grew up and where you live now. In others, where you went to school and your profession will be your focus. 

In professional settings, mention any relevant skills and offer context by discussing why you’re mentioning or where you gained them. 

If this is a written introduction, like a cover letter or letter of intent , include skills mentioned in the job description to show you’ve prepared and know what’s required for the role. And ensuring your skills are aligned benefits you. According to Gallup, working where you can use your skills to the best of your ability reduces the likelihood of hypertension and high cholesterol .

Achievements

In most professional intros, it’s helpful to note things you’ve accomplished, like degrees or promotions . This might also be relevant when introducing yourself to new colleagues or clients. 

You can use an introduction to express to your community what you’d like to achieve and how you might get there. This subtle type of networking might help you gain help or land an opportunity you might’ve missed. 

To show your proactivity and sincerity, include examples of how you’re already taking action to realize these goals. For example, if you're interested in learning French, mention you're taking classes and have a language-exchange partner you meet once a week.

Expressing your values during an introduction doesn’t have to be explicit. The way you behave when meeting someone says more than stating you value a specific trait. Be honest, speak articulately and with kindness, and remain humble to show you value transparency, compassion, and humility. If this is a job search or workplace introduction, align your values with those expressed by the team or company. For example, if their mission statement mentions valuing teamwork skills , talk about your love of collaborating with others to achieve common goals. 

The best way to end an introduction is to leave the conversation open. For example, if the intro is for a job interview, ask the hiring manager how they'd like to proceed . If it’s a meet and greet where there’s only time for introductions, set a follow-up call to ask more questions .

Preparing a succinct and genuine introduction is valuable in every facet of your life. Here are five tips for composing the best introduction: 

1. Rehearse it 

A great way to make introducing yourself less nerve-wracking is to memorize a simple introduction. Customize this to each situation so you don’t have to think on the spot so much, or rehearse intros for various scenarios so you’re never caught off guard. 

Try recording yourself saying the introduction to ensure you’re speaking articulately and clearly. You could also rehearse it with a friend to get constructive feedback . 

2. Tell a story

Instead of summarizing easily-accessible online information about you, engage your audience by sprinkling in new details and formatting your intro like a story . 

A great way to do this is to replicate the STAR interview method . This is the framework: 

• Situation : Establish your career path , starting with where you came from and a challenge you faced.
• Task : Define what your position and responsibilities were during this time.
• Action : Tell them how you confronted this challenge.
• Result : Share what you achieved and the insights you gained along the way.

You can shorten or lengthen this story, depending on your circumstances.

3. Communicate your values

Communication skills are essential to making a good first impression. Demonstrate your confidence with good posture, show your values by remaining sincere, and express your consideration for others by actively listening .

4. Showcase your personality

Even in professional settings, your audience wants to know what kind of person you are. A hiring manager cares about your qualifications but also wants to ensure you’ll get along with your coworkers and enjoy the company culture .

Being yourself also shows your sincerity — you’re not about to completely hide qualities such as humor and nerdiness just because this is a formal introduction. 

5. End with a question

A great way to show your interest in the person on the other end is to complete your introduction with a question. In a professional setting, this might be asking something about a job description or probing about next steps. This shows you see them as active participants in the conversation and also keeps things moving smoothly. 

You understand the importance of a great self-intro, know how to format one, and are filled with tips and tricks for creating a great first impression. Here are two introduction templates for different scenarios to help you get started: 

Example 1 — Job interview intro

Hey [recruiter name], 

My name’s [name]. I completed my [qualifying course or training] in [year] and have [x] years of experience working as [relevant position]. While working for [previous company’s name], I developed [soft and hard skills], which I think will apply well to this role.

I’ve also been hoping to work on my [ambitions], and I know I’d get the opportunity to do so at [this company] since you value [insert value]. I look forward to telling you more about my qualifications throughout this call and thank you in advance for your time.

Do you have any questions about the resume I sent over?

Example 2 — New team member intro

Hello everyone,

I’m [your name]. I've just joined this department as [position]. I have [x] years of experience [list relevant tasks and situations]. I've had the pleasure of meeting some of you already and look forward to getting to know everyone here better. To start, maybe everyone could mention the position they’re in and the clients they’re focused on?

Composing a self-introduction is an excellent opportunity to reflect on where you’ve been, what you’d like to achieve, and what you have to offer. We make formal and informal intros all the time, be it with a new date or a potential employer, so it’s worth knowing how to introduce yourself. 

Consider asking friends, family, and colleagues for help if you find it hard to summarize your past and qualifications. Fresh perspectives are always helpful since it’s hard to pinpoint our own strengths and weaknesses. And once you’ve practiced a basic intro a few times, you’ll feel ready for every scenario.

Master your introductions

Explore personalized coaching to enhance your professional introduction skills and make impactful first impressions.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to introduce yourself in an interview: Examples & tips

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How to Introduce Yourself Professionally (In Person, Virtual Interview, Or Email)

3 Key Takeaways

• How to make a lasting positive impression in any professional setting.
• Ways to introduce yourself across different mediums: resumes, letters, and in-person encounters.
• How Teal’s AI resume builder can help you make a great first impression in your job search.

The importance of a professional introduction

First impressions matter. Well, to be more accurate, they matter a lot .

Research shows people form judgments within seconds of meeting someone new or encountering a new situation. That means how you introduce yourself in those first few moments has a powerful impact on how others perceive you.

A polished introduction can open doors and create opportunities. A lackluster introduction can close doors just as quickly. 

Whether you're networking, job hunting, or meeting potential clients, you need to learn how to introduce yourself to make a positive first impression.

How to introduce yourself professionally in a resume

Introducing yourself professionally in a resume is your first opportunity to make a powerful impression on a potential employer.

Your resume's introduction isn't just a polite greeting; it's a strategic, concise summary of your professional brand. This section aims to captivate recruiters, urging them to explore the depth of your experiences and consider you a top candidate for the position.

What is a resume introduction?

The resume introduction , often at the top of your resume, is a snapshot of your professional achievements and gives you a chance to highlight key skills.

It's the initial pitch to the hiring manager, summarizing why you're not only qualified but the best fit for the role.

Why are resume introductions important?

Your introduction sets the narrative for your entire resume. It's your chance to tell your professional story in a way that is compelling and aligned with your desired role

This narrative frames your application, making you memorable and encouraging recruiters to read on with interest.

Expert tips for writing a resume introduction

1. Start with a strong action verb : Kick off your resume introduction with dynamic action verbs like "Engineered," "Designed," "Led," or "Developed" to command attention and convey your proactive approach.

2. Quantify achievements : Wherever possible, use numbers to quantify your achievements. Statements like "Increased sales by 30%" or "Reduced operational costs by 20%" provide tangible evidence of your professional impact.

3. Tailor it to the job description : Customize your introduction to mirror the language and requirements of the job listing. Incorporating keywords and phrases from the job description makes your resume more relevant.

4. Highlight unique qualifications : Mention any unique qualifications or experiences that set you apart from other candidates. This could include specialized certifications, advanced training, or a unique blend of skills.

5. Keep it concise : While it's tempting to emphasize your experience by including every achievement and job title you've ever held, the key is to be selective. Your introduction should be a high-impact summary, not an exhaustive list. Aim for three to four sentences that encapsulate your professional identity.

Using Teal's AI-Powered Resume Builder

Teal's AI-powered Resume Builder simplifies the process of crafting a standout resume introduction.

By leveraging advanced AI technology, you can ensure your introduction is not only impactful but also perfectly tailored to your desired role. With personalized suggestions and a user-friendly interface, Teal helps you create an introduction that truly represents your professional narrative.

Some benefits of using Teal for your professional introduction include:

• Interactive guidance : Receive suggestions on improving your introduction based on your specific experiences and the job you're targeting.
• Customization tools : Easily tailor your introduction to include the right mix of keywords and phrases that resonate with the job description.
• Real-time examples : Draw inspiration from a library of examples and templates designed to spark ideas and help you articulate your professional story.

Read More: For more tips on how to introduce yourself in a resume, check out our guide here .

How to introduce yourself in the About Me section

Crafting an About Me section on your resume is about infusing your application with personality and providing a glimpse into who you are outside of your professional achievements.

This section is distinct from the resume introduction, as it dives deeper into your personal attributes, motivations, and the unique blend of experiences that shape your professional identity.

What is an About Me section?

An About Me section is a brief personal narrative that complements the factual, achievement-oriented, and professional tone of the rest of your resume.

While the introduction is designed to make a compelling case for your professional qualifications, the About Me section offers a narrative that humanizes you. It bridges the gap between your professional skills and personal qualities, presenting a holistic view of who you are as a potential employee.

Why is an About Me section important? 

There are many reasons you would want to include an About Me section on your resume, but here are three big ones:

• Personalization : In a sea of similar qualifications and experiences, your About Me section can make your application stand out by highlighting your unique personality and approach to work.
• Cultural fit : This section can give employers insight into how well you might mesh with their company culture and team dynamics.
• Engagement : By sharing a bit of your story, you engage readers on a more personal level, making your resume more memorable.

How to write a strong About Me section

1. Be genuine : Authenticity resonates. Share true aspects of your personality and professional ethos relevant to the role in question.

2. Highlight unique selling points : What makes you different from other candidates with similar professional backgrounds? Lean into your entrepreneurial spirit or your commitment to sustainability.

3. Address value addition : Articulate how your personal qualities can add value to the team and company. For example, your ability to foster a positive team environment or your innovative approach to problem-solving.

4. Keep it relevant : While it's personal, the About Me section should still tie back to your professional goals and the employer's needs as listed in the job description.

5. Be concise : Like the rest of your resume, this section should be succinct. Aim for a few sentences that capture your personality and professional demeanor.

Read More: Check out this post for information about how to write an About Me section .

How to introduce yourself professionally in a letter of introduction

A letter of introduction isn't just a formality but a strategic tool to establish connections with potential employers, clients, or new colleagues. It serves as a precursor to future interactions, laying the groundwork for productive professional relationships.

What is a letter of introduction?

A letter of introduction is a proactive approach to networking. It's your chance to say hello and express your interest in working with or for the recipient.

Unlike a cover letter, which is often attached to a resume for a specific job application, a letter of introduction may be sent independently to spark a professional relationship or explore potential opportunities.

How do you write a good letter of introduction?

1. Personalize your greeting : Address the recipient by name to establish a direct and personal connection from the start.

2. Clarify your purpose : Be clear about why you're reaching out. Whether it's seeking mentorship, exploring job opportunities, or proposing a collaboration, your intent should be clear.

3. Emphasize mutual benefits : Highlight what you bring to the table and how it aligns with the recipient’s goals or needs. This could be your expertise, experience, or a shared vision.

4. Be brief but impactful : Keep your letter concise, but ensure it contains enough detail to intrigue the recipient and encourage them to engage further.

5. Include a call to action : Conclude with a polite request for a meeting, phone call, or the best way to continue the conversation.

Read More: For more information on this, check out this comprehensive guide on how to create a letter of introduction .

How to introduce yourself professionally in person

There are a few ways you should be prepared to introduce yourself to others in person, including when you need an elevator pitch, what to discuss at networking events, and how to introduce yourself to a new team.

Elevator pitch 

An elevator pitch is a brief, persuasive speech that describes an idea, product, or service in a concise and compelling way. It's called an elevator pitch because it should be short enough to present during an elevator ride.

Here's how to make one: Craft a concise, memorable statement about your professional background, skills, and aspirations. Focus on what makes you unique and how you can solve the listener's problem.

Practice delivering it naturally within 30 seconds to 1 minute.

To craft an effective elevator pitch, consider these factors:

• Content : Briefly summarize your professional background, highlighting unique skills and experiences. Mention your current role or professional aspirations.
• Objective : Clearly state what you're looking for, whether it's a job opportunity, advice, or a professional connection.
• Personal touch : Add a personal anecdote or interest that makes your pitch memorable and relatable.
• Practice : Rehearse your pitch to ensure it's concise and can be delivered confidently within 30 to 60 seconds.
• Adaptability : Be prepared to adjust your pitch based on the listener's background and interests to make it more relevant and engaging.

Networking events 

When attending networking events, approach introductions with strategic preparation. 

Start by identifying your professional goals and how they align with the event's focus. Craft a brief introduction that not only presents your background and skills but also explicitly states what you're looking for, whether it's insights, opportunities, or connections in your field. 

Engage actively by asking others about their experiences and what brought them to the event. Then, share relevant aspects of your experience, to create a reciprocal dialogue. 

This approach fosters meaningful connections, positioning you as both interested and interesting to potential contacts.

What if you get nervous meeting new people? 

It's common for new job seekers to feel nervous when chatting with strangers at networking events. 

To alleviate this, start with small steps, such as setting a goal for the number of people you want to meet. Prepare a brief introduction about yourself, including what you do and what interests you professionally. 

Practice active listening, which helps you engage more naturally in conversations. Nodding your head can be a positive body language signal to your listener and keep the conversation flowing smoothly.

Remember, most attendees are there for similar reasons and likely feel just as nervous. Focus on making genuine connections rather than trying to meet everyone. Networking is a skill that improves with practice, so give yourself grace as you learn and grow in this area.

When meeting a new team, conveying a blend of your professional background and personal enthusiasm can be beneficial. 

To establish credibility, begin by summarizing your career milestones, particularly those relevant to your new role. Show genuine excitement about the opportunity to be part of the team, discussing how you plan to contribute based on your skills and experience. 

Emphasize past collaborative achievements to illustrate your teamwork capabilities and set a tone of mutual respect and anticipation for shared success.

Professional introduction examples: On paper

1. resume introduction example.

Objective: Introduce the candidate’s professional background and skills, setting the tone for the resume. 

Dynamic and results-driven marketing professional with over seven years of experience in leading successful digital campaigns. Proven track record of enhancing brand visibility and engagement through strategic SEO, content marketing, and social media tactics. Passionate about leveraging data analytics to drive business decisions and growth. Seeking to bring my expertise in digital marketing strategy and leadership to the Marketing Manager position at Innovatech Solutions.

Why it works : This introduction showcases the candidate's extensive experience and skill set in digital marketing, directly aligning with the job description.

The use of dynamic language and specific achievements (such as enhancing brand visibility and engagement) immediately grabs attention.

Stating the desire to bring expertise to a new position also demonstrates the candidate’s proactive approach and alignment with potential employer goals.

2. About Me section sample

Objective: Provide a personal narrative that offers insight into the candidate’s unique qualities and professional ethos.

Creative at heart and analytical in approach, I am a graphic designer who thrives on bringing brands to life through compelling visuals and storytelling. With a keen eye for design and a deep understanding of consumer psychology, I craft experiences that resonate and build connections. Beyond pixels and palettes, I am a collaborator and a continuous learner, always exploring new trends and technologies to stay at the forefront of the design world.

Why it works : This personal narrative balances professional competencies and personal passions, making the candidate more relatable and memorable.

The first few words act as a personal tagline of sorts, highlighting both creative and analytical skills, appealing to employers looking for well-rounded candidates. The emphasis on collaboration and continuous learning showcases the candidate as a valuable team player committed to growth and innovation.

3. Letter of introduction sample

Objective: Open a dialogue with potential employers, clients, or colleagues, showcasing interest and value. 

Dear [Recipient's Name],

I am writing to introduce myself as a seasoned Financial Analyst who has recently discovered the exciting work being done at [Company Name]. With over 10 years of experience in financial modeling, risk assessment, and strategic planning, I have consistently provided actionable insights that drive profitability and growth for organizations. What particularly excites me is that my passion for finance and technology is in perfect alignment with [Company Name]'s mission to redefine the financial landscape.

I am eager to explore how my background and skills can contribute to the success of your team. I would love the opportunity to discuss potential opportunities and how I can bring value to [Company Name]. Thank you for considering my application.

Sincerely, [Your Name]

Why it works : The letter establishes a direct connection with the recipient by expressing admiration for the company’s mission and relating the candidate's experience and skills to the company's needs.

It demonstrates a proactive attitude and a strong fit for the company’s culture and objectives.

The specific mention of years of experience and areas of expertise reinforces the candidate's qualifications and readiness to contribute.

4. Email introduction sample

Objective: Establish an async professional connection that communicates how your skills and aspirations can bridge a gap for the company, making you an ideal partner. 

Subject : Introduction - [Your Name], Web Developer Interested in Collaborative Opportunities 

Dear [Recipient’s Name], 

My name is [Your Name]. I’m a web developer specializing in creating intuitive, high-performance websites. With a strong foundation in both front-end and back-end technologies, I am passionate about developing solutions that enhance user experience and drive business success. 

I have been following [Company Name]’s work in the tech industry and am impressed by your innovative approach. I am interested in learning more about potential collaboration opportunities and how I can bring my technical skills and creativity to your projects.

I look forward to hearing from you.

[Your Name]

Why it works: This email is concise, making it easy for the recipient to quickly understand the candidate's background and interest.

The subject line is clear and relevant, ensuring the email is likely to be opened.

By mentioning admiration for the company and expressing a desire for collaboration, the candidate initiates a professional relationship on a positive note. The emphasis on both technical skills and a desire to contribute to the company's projects shows a blend of competence and cooperation.

Professional introduction examples: In person

1. elevator pitch example.

Hi, I'm Jordan, a software developer with over five years of experience specializing in mobile app development, particularly for Android platforms. I've led projects that have increased user engagement by up to 40%. I'm passionate about creating apps that solve real-world problems, and I'm currently exploring opportunities where I can bring my expertise in innovative tech solutions to a team that's as enthusiastic about technology as I am.

Why it works: This elevator pitch is succinct yet informative, providing a snapshot of Jordan's professional background, achievements, and aspirations.

It effectively communicates Jordan's core competencies and career goals within a brief time frame, making it ideal for quick professional introductions. 

The specific mention of increased user engagement adds credibility to their claims, while the mention of looking for new opportunities opens the door for further conversation.

2. Networking event introduction example

Hey, I'm Alex, a digital marketing strategist. I've made a career off increasing online presence and sales through targeted social media campaigns. I've worked with several startups to scale their business online, achieving up to a 30 percent increase in online revenue. I love discussing innovative marketing strategies and learning about new trends in digital advertising. What's your experience with digital marketing?

Why it works: Alex's introduction is tailored for a networking event, highlighting their expertise and results achieved.

Alex also ends with a question, transforming the introduction into a two-way conversation, inviting others to share their experiences, and fostering engagement immediately.

This approach not only showcases Alex's skills but also demonstrates their interest in mutual learning and collaboration.

3. New team introduction example

Good morning, everyone! I'm Samantha, the new project manager joining your team. I have more than 10 years of experience managing projects in the tech industry, where I've focused on streamlining processes and enhancing team collaboration to deliver projects on time and under budget. I'm excited to bring my passion for efficient project management to this team and help us achieve new heights together. I look forward to getting to know each of you and learning how we can collaborate effectively.

Why it works: Sam's introduction to the new team is clear and concise, outlining their professional background, specific areas of expertise, and achievements.

Sam creates a positive first impression by expressing excitement and eagerness to collaborate, signaling their readiness to contribute to the team's success and foster a collaborative working environment.

This approach helps in building rapport and establishing a foundation for future teamwork.

Final thoughts

The ability to introduce yourself professionally, whether through a resume, a letter, or in person, is a pivotal skill in today's competitive professional landscape. 

Mastering this art can significantly influence your career trajectory, opening doors to new opportunities and fostering meaningful connections.

By leveraging the insights and tools provided by Teal, including the AI-powered Resume Builder and the AI Professional Summary feature, you can craft introductions that not only capture your professional essence but also resonate with your audience. 

Remember, a compelling introduction is more than just a first impression; it's a strategic communication that highlights your unique value proposition. Whether you're crafting an About Me section on your resume, penning a letter of introduction, or preparing your elevator pitch, the key is to be authentic, concise, and relevant to your audience. 

With practice, reflection, and the right resources, you can transform the way you present yourself professionally, turning introductions into gateways for growth and success.

Ready to make an unforgettable first impression on hiring managers? Try Teal's AI Professional Summary feature and elevate your professional introduction today with a conversation-starting resume.

Frequently Asked Questions

How do i professionally introduce myself in an email.

To introduce yourself professionally in an email, start with a clear and relevant subject line, such as "Introduction - [Your Name], [Your Profession]." Address the recipient by name for a personal touch. 

Begin the email with a brief introduction of yourself, including your name, profession, and the purpose of your email. Highlight any mutual interests or connections, and clearly state what you are seeking from the correspondence. End with a specific call to action, inviting the recipient to respond, and close with a professional signature that includes your contact details.

How do I professionally introduce myself in an interview?

"Tell me about yourself" is a common ice breaker in job interviews. Start by thanking the interviewer for the opportunity. Proceed with a one-minute summary of your professional background, focusing on your education, key experiences, and achievements relevant to the position you're applying for. Highlight what makes you a strong candidate for the role, including specific skills and experiences that align with the job description. Be confident and maintain positive body language throughout your introduction to make a strong first impression.

How do I professionally introduce myself in a meeting?

When introducing yourself in a meeting, start by stating your name and job title. Briefly describe your role within the organization and any key responsibilities or projects you're currently working on that are relevant to the meeting's agenda. 

If the meeting includes participants from different departments or organizations, mention how your work relates to theirs or how you might collaborate. Keep your introduction concise and focused, allowing others to understand your role and how it connects to the meeting's objectives.

What are some tips for making a good first impression in a professional setting?

Dress appropriately for the occasion, be punctual, and offer a firm handshake if culturally appropriate. 

Smile and maintain eye contact to convey confidence and approachability. Listen actively and show genuine interest in others by asking relevant questions and engaging in the conversation. Be mindful of your body language to ensure it's open and positive. 

Finally, be prepared with a concise and relevant introduction of yourself, tailored to the context of the meeting or interaction.

Nathan Thompson

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We help you find the career dream.

How to Introduce Yourself Professionally [3+ Sample Answers]

By Kervin Peterson

12 min read

If you’re like most people, you probably aren’t too excited about the idea of having to introduce yourself. 

Still, whether you’re in a job interview, meeting your new colleagues for the first time, or mingling at a networking event, you simply can’t avoid introducing yourself. 

Talking about yourself in front of new people can get quite awkward, however. So, just to get it over with, you might go with something like Hi, my name is Annie, and I am a Marketing Director. 

But let’s be honest—stating the bare minimum isn’t enough to guarantee a good first impression. In fact, people might forget who you are as soon as you finish the sentence.

Luckily, we’re here to show you how to introduce yourself professionally AND leave a lasting first impression on everyone you meet!

Key Takeaways

The best way to introduce yourself professionally is to say your name, profession, and keep your professional introduction relevant and appropriate for the situation.

A sample of how to introduce yourself professionally looks like this: Hi! I’m [your name], and I’m a [your profession]. My job is to [your main responsibilities]. I help [specify to whom] by [say what you do] . 

To introduce yourself to a recruiter via email the right way, you should write an informative subject line, choose an appropriate greeting, and make a request.

To effectively introduce yourself to a new team, you want to tailor your introduction to the company’s culture or ask the team leader to introduce you.

The Best Way to Introduce Yourself Professionally [+Sample]

Did you know that it takes eight subsequent positive encounters to change someone’s negative opinion of you after a bad first impression? That’s right! And that’s one of the reasons why you want to introduce yourself effectively from the get-go.

So, the best way to introduce yourself professionally is by providing the following information:

Who you are. This part is easy—the only thing you need to do is say your name. 

What you do and what value you bring. Most people just mention their job title and company, but the key to making a memorable impression is to take your professional introduction one step further. So, instead of simply stating the basics, actually explain what you do and how you contribute to your company, industry, etc.

Your professional introduction should look something like this:

Correct Example

Hi, I’m Lisa Jordan, and I’m a Retail Manager at ABC Retail Company. I monitor a team of 10+ employees and train them to provide top-quality service to customers. Besides this, I also supervise assistant managers and ensure that all monthly, and annual sales goals are met on time. In my free time, I also run a blog on visual merchandising tips that has 1,000+ monthly readers.

5+ Best Tips on How To Introduce Yourself Professionally

Want to take your professional introduction to the next level? 

Here are the most useful tips on how to introduce yourself to leave a long-lasting positive impression:

Tips on How To Introduce Yourself

Prepare what you want to say. Consider preparing your professional introduction in advance because improvising is risky and can lead to rambling. Practicing what you want to say can help if you tend to get nervous, as well as prevent you from saying something wrong.

Make your introduction relevant. Relevance is key when you introduce yourself, either in writing or speech. You may be a car lover, but unless you’re an automotive writer or a car salesman, this information will sound quite random. 

Mind the cultural context . Make sure not to offend anyone while introducing yourself to a new audience. Researching the company to grasp its culture before an interview or meeting is a must.

Be confident . Every employer wants to hire a candidate that is confident in their ability to succeed in a specific role. Giving a confident self-introduction will demonstrate that mentality.

Dress well . If you’re going to a job interview, the interviewer will judge you by the way you are dressed before you even say a word. By choosing an appropriate interview outfit, you’ll come across as professional and willing to adapt to the company’s dress code if necessary.

Use positive body language . Your delivery is no less important than the content of your professional introduction. Smiling, nodding, making eye contact, shaking hands, and standing upright entice the other person to listen to what you have to say.

3 Things You Should Avoid When Introducing Yourself

Now that you know how to introduce yourself professionally in the right way, let’s see what actions you should avoid to not spoil your introduction.

If you want to make a good impression, you shouldn’t:

Use the same introduction in different situations. The way you introduce yourself to a new colleague shouldn’t be the same as how you introduce yourself to your manager. Create a unique introduction for each meeting based on the setting, level of formality, and people you’ll be meeting.

Complain and be negative . The last thing you want is to be remembered as pessimistic and grumpy. Show your optimistic side by smiling and maintaining a positive attitude.

Try to be funny . Not everyone has the same sense of humor. What you find funny could be outright offensive to someone else. Until you get to know someone better, it's wiser to avoid cracking jokes. 

How to Introduce Yourself Professionally—Sample

Can’t think of how to introduce yourself professionally? We’ve got you covered!

Here’s a sample you can use—all you need to do is fill in the blanks with relevant information:

Sample Format

Hi! I’m [your name], and I’m a [your profession]. My job is to [your main responsibilities]. I help [specify to whom] by [say what you do]. 

And here’s a real-life example of a professional introduction:

Real-Life Example

My name is Kylie, and I’m a copywriter. My job is to help online businesses create unique personal brand stories and attract new clients by writing attention-grabing landing page copy, product descriptions, taglines, and the like. I’ve written copy for ad campaigns worth $2—$5 million. 

How to Introduce Yourself In An Email to a Recruiter

Before going on a job interview or speaking to a new business contact, you may need to introduce yourself by email. Here’s how to make sure your email gets the attention it deserves:

#1. Write an Informative Subject Line

The recruiter’s decision to open and read your email will depend on the subject line, which is the first thing they will see . Therefore, make sure it is informative, brief, and professional. 

For example, if you’re applying for a job, use a subject line such as Project Manager Application .

#2. Choose an Appropriate Greeting

Start your email with a greeting tailored to the recruiter . Use “Dear Mr./Ms.” and the recruiter's last name if you’re looking to land a job in an industry that requires formality (e.g., finance or law).

If you are making an introduction to a recruiter in a more casual industry, such as marketing or technology, you may start out by saying “Hello” and using their first name. 

Instead of writing the typical “Dear Sir/Madam,” take a minute to look up the recruiter and the company on Google to see what type of greeting would be appropriate. This will show that you’re serious about the job and will help you stand out from the competition.

#3. Explain Why You’re Writing

Recruiters are very busy people, so don’t waste their time by making them guess your motivation for writing the email. Quickly let the recruiter know why you are emailing them and how you came by their email address . 

You could say, for instance, that you wanted to know more about a specific job opening and that a mutual contact gave you their email address.

#4. Make a Request

The final part of your email should include a request or call to action for the recruiter. Make sure it’s brief and specific, and phrase it politely . 

For example: In the hopes that you’ll consider me for this position, I have attached my resume.

#5. Say "Thank You"

Whether you’re applying for a job at a large corporation or a startup, one thing is for certain—no one wants to hire rude and arrogant people. 

So, your chances of receiving a response may increase if you end your introduction email by thanking the recruiter. Besides, a little politeness never hurts!

Now that you know how to introduce yourself in an email, here’s a sample you can use:

Subject: [Main topic]

Dear Mr./Ms. [recruiter’s name],

My name is [add your first and last name]. I found your contact information in/on/at [provide a source] and I am reaching out to you today because [provide a reason]. 

I hope to [make a request/include a call to action].

Thank you for your consideration and time.

Best regards,

[Your name] [Contact information]

How to Introduce Yourself to a New Team

Your first day at a new job will often include a team office meeting (or a virtual meeting, if you’re a remote worker) where you’ll be expected to introduce yourself to your new colleagues.

If you’re not sure how to do it right, check out the following tips:

#1. Prepare and Practice 

Introducing yourself to anyone, including your new colleagues, isn’t something you want to leave to chance. Even if you’re normally great at improvising, you might get nervous and struggle to collect your thoughts.

For this reason, the first thing you should do is prepare and practice your professional introduction . If you can’t get a friend or a family member to listen to you, practice in front of a mirror to see if your body language is on point. This will help you feel more confident, especially if you aren’t comfortable with public speaking. 

#2. Tailor Your Introduction to the Company’s Culture

Right after you join a new team, you want to try and fit in with the company’s culture. This way, you can easily integrate into the workplace and begin building good relationships with your teammates from day 1.

So, if your company has a traditional culture , make sure your introduction stays formal:

“Hi, I’m John. I am the new financial analyst.”

If the environment is relaxed , you can be casual and add other details about yourself (e.g., your hobbies and interests):

“Hi, I’m Kate. I’m the new content manager. I worked at ABC before joining you. When I’m off work, I enjoy hiking.

Moreover, as remote work becomes more common , many companies are using apps such as Slack to create virtual workplaces. 

In such cases, you can introduce yourself to your team by writing a brief message like “Hi everyone, my name is Alec, and I just joined your company as a Video Editor.”

#3. Take Advantage of the Job Orientation Program

During the employee orientation process, you should introduce yourself to as many individuals as you can .

The person giving you a tour of the company will also introduce you to coworkers. This means that, in this situation, you won’t have to approach your new colleagues directly. What you’ll need to do is simply say Hi, pleasure to meet you .

#4. Ask the Team Leader for an Introduction

If your company doesn’t have a job orientation program and no one offers to introduce you to your new team, ask your team leader to do it . 

“I’ve already met and spoken to a few team members. However, I think I should meet more of the people I will be working with. Do you have time to introduce me to the rest of the team?”

How to Introduce Yourself at a Job Interview [+ Example]

Introducing yourself during a job interview is a bit different. The main purpose of answering the “ tell me about yourself ” question is to pitch yourself to the employer .

If you want to impress the hiring manager from the get-go, you should pay close attention to the following:

Job Interview Self Introduction Tips

Don’t talk to them as if they were your friends. It’s absolutely alright to speak about your pets, for example, when you’re chatting with your buddies. However, while talking to a hiring manager, be professional and don’t go off-topic.

Briefly mention some of your biggest achievements. The employer will want to know how your skills and competencies can help them prosper. Tell them about one of the professional accomplishments you’re proud of and explain how it contributed to achieving your previous company’s goals.

Think about what the recruiter wants to hear. The hiring manager wants to hear the most important information about your career while you’re introducing yourself. Don’t waste your time explaining the part-time barista job you had when you were 17 if you’re applying for an account manager position. Instead, focus on your relevant skills, work experience, achievements, and how you can contribute to the company.

Keeping these tips in mind, here’s what a good self-introduction at your job interview could look like:

“Hi, it’s nice to finally meet you in person. I’m Amy, and I’ve been working as a professional social media manager for the past six years after completing my master’s in communications from Boston University. 

Previously, I managed a social media team of 7 specialists, including graphic designers and copywriters. I also optimized social media marketing strategies for 4 high-profile retail clients, which increased their conversion rates by 23% on average. I'm applying for the position of social media manager with your team to put my industry experience and leadership skills to use.”

Closing Thoughts

And there you have it! 

By now, you should know how to introduce yourself the right way in virtually any situation, including via email and during a job interview.

Ultimately, the main takeaway is that the key to a successful professional introduction is to always keep it relevant to the occasion.

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How to Introduce Professionally Yourself [Best Examples]

When it comes to making a good first impression, a professional introduction is key. Whether you’re meeting someone for the first time or introducing yourself in a professional setting, your introduction sets the tone for the rest of the interaction. In this article, we’ll explore the importance of a professional introduction and what makes a good one.

A professional introduction is important for several reasons. Firstly, it sets the tone for the rest of the interaction by establishing your credibility and professionalism. It also helps to establish a connection with the person you’re meeting or speaking with, making it easier to build rapport and establish a relationship. Finally, a good professional introduction can help you stand out from others in a competitive job market, making you more memorable to potential employers or clients.

What is a Good Professional Introduction?

A good professional introduction is brief, impactful, and tailored to the situation. It should include your name, your background, and your current role or area of expertise. Depending on the situation, you may also want to include a brief mention of your goals or interests. The key is to keep it concise while still conveying your value and establishing a connection with the other person.

The Importance of Creating a First Impression

Creating a good first impression is essential in any professional setting. It’s human nature to make judgments quickly based on initial impressions, so it’s important to put your best foot forward right from the start. Whether you’re meeting someone in person or introducing yourself over the phone or email, a strong professional introduction can help establish your credibility and set the tone for a successful interaction.

With these factors in mind, it’s clear that a professional introduction is crucial for making a good first impression in any professional setting. By crafting a brief, impactful introduction that highlights your value and builds rapport, you can set yourself up for success in any situation.

Understanding Your Audience

Connecting with your audience requires an understanding of who they are and what they want. When introducing yourself in a professional setting, it is essential to tailor your approach to suit their needs and interests. In this section, we will explore three critical aspects of understanding your audience: identifying the people with whom you want to connect, understanding their needs and interests, and tailoring your introduction accordingly.

A. Identifying the People with Whom you Want to Connect

Before you can effectively introduce yourself to your target audience, you need to know who that audience is. Are you trying to connect with potential clients? Colleagues in your industry? Recruiters and hiring managers? Once you have identified your target audience, you can begin to gather information about their demographics, job roles, and interests.

One effective approach is to create buyer personas, which are fictional representations of your ideal clients or customers. Buyer personas include information about their backgrounds, challenges, goals, and objections. By creating detailed buyer personas, you can tailor your introduction to each individual’s unique needs and interests.

B. Understanding Their Needs and Interests

Once you have identified your target audience, the next step is to understand their needs and interests. What motivates them? What challenges do they face? What solutions are they seeking? By gathering this information, you can tailor your introduction to show how you can help solve their problems and achieve their goals.

One effective approach is to conduct research and gather data about your target audience. This can involve analyzing social media engagement, conducting surveys or interviews, or reviewing industry publications. Once you have a clear understanding of your target audience’s needs and interests, you can craft an introduction that highlights your relevant skills, experience, and expertise.

C. Tailoring Your Introduction to Suit Your Audience

Finally, it is crucial to tailor your introduction to suit your audience. Avoid using a generic introduction that fails to connect with your target audience. Instead, use the information that you have gathered about your target audience’s needs and interests to craft a personalized introduction that highlights your strengths.

For example, if you are introducing yourself to potential clients, focus on how your services can help them solve their business challenges. If you are introducing yourself to colleagues in your industry, highlight your relevant experience and how you can add value to their projects.

Understanding your audience is essential to introduce yourself to others professionally. By identifying the people with whom you want to connect, understanding their needs and interests and tailor your introduction accordingly, you can make a strong first impression that sets the stage for a productive professional relationship.

Tips for Crafting Your Professional Introduction

When it comes to introducing yourself professionally, there are some key tips to keep in mind that can help you make a lasting impression. Consider the following:

A. Keep it Concise

First and foremost, it’s crucial to keep your professional introduction concise. You don’t want to drone on and on about yourself, but rather deliver your key points in a clear and succinct manner. This will keep your audience engaged and focused on what you have to say.

B. Start with Your Name and Current Profession

One of the most important pieces of information you’ll want to include in your professional introduction is your name and your current profession. This provides context for your audience and sets the stage for what’s to come.

C. Highlight Your Key Achievements and Skills

Another important aspect of a professional introduction is highlighting your key achievements and skills. This can help demonstrate your expertise and underscore what makes you a valuable asset to your industry or organization.

D. Use an Attention-Grabbing Hook

To really make your professional introduction stand out, consider using an attention-grabbing hook. This could be a memorable quote, a surprising fact, or a unique anecdote that ties into your profession or area of expertise.

E. Practice Your Delivery

Finally, it’s essential to practice your delivery when crafting your professional introduction. This will help ensure that you feel confident and comfortable when delivering it in a professional setting. Consider practicing in front of a mirror, recording yourself to review later, or asking a friend or colleague for feedback.

By keeping these tips in mind, you can create a professional introduction that is both memorable and effective.

Examples of Professional Introductions

As mentioned earlier, the way you introduce yourself in a professional setting can greatly impact the way people perceive you. To help guide you in crafting a professional introduction, here are three examples that you can use in different scenarios.

Example 1: For Networking Events

“Good morning/afternoon everyone, my name is [Your Name] and I specialize in [Your Area of Expertise]. I work at [Your Company] as [Your Position], where I focus on helping our clients achieve [Company Goal]. I’m excited to be here today and to connect with like-minded professionals in the industry. Please don’t hesitate to approach me if you have any questions or want to chat more about [Your Area of Expertise].”

This introduction is concise, clear, and highlights your expertise and current position. It also shows your enthusiasm for networking and connecting with others in the industry.

Example 2: For a Job Interview

“Hello, my name is [Your Name] and I am thrilled to be interviewing for the [Position] role at [Company Name]. I have [Number of Years] years of experience in [Your Field], where I have developed skills in [Your Areas of Expertise]. In my current position at [Current Company], I have accomplished [Your Accomplishments]. I’m excited to learn more about [Company Name] and how I can contribute to its mission and goals.”

When introducing yourself for a job interview, it’s important to demonstrate your relevant experience and accomplishments. This introduction shows your eagerness to learn more about the company and how you can make a meaningful contribution.

Example 3: For Public Speaking

“Good evening, ladies and gentlemen. My name is [Your Name] and I’m honored to be speaking to you today. As [Your Position/Title], I have [Number of Years] years of experience in [Your Field], where I have helped clients achieve [Company Goal]. Today, I want to talk to you about [Your Topic]. I believe it’s crucial because [Why It’s Crucial]. By the end of my talk, I hope to leave you with [Key Takeaways]. Thank you for allowing me this opportunity to share my thoughts with you.”

Introducing yourself for a public speaking engagement can be nerve-wracking, but it sets the tone for the rest of your presentation. This introduction establishes your qualifications and expertise, as well as your key message for the presentation. It also expresses your gratitude for the opportunity to speak.

Crafting a Professional Bio

Crafting a professional bio is an essential element of introducing yourself as a professional. It is an opportunity to showcase your skills, expertise, and background while also establishing credibility with your target audience. Here are some tips to help you craft a compelling bio that will make a strong first impression.

A. The Importance of a Professional Bio

A professional bio is a brief summary of your work experience, education, skills, and accomplishments, all of which can help you stand out in a crowded job market. A well-crafted bio can also help you establish your professional brand, showcase your personality, and present yourself as a thought leader in your industry or niche.

When it comes to networking and job search, a professional bio can be a valuable tool for making a strong first impression. In fact, many employers and recruiters use bios as a screening tool to find the most qualified candidates. If your bio stands out, it can help you get noticed, make connections, and develop profitable relationships.

B. Tips for Writing a Compelling Bio

Here are some tips to help you write a compelling professional bio:

Start with a hook: Your opening sentence or two should grab your reader’s attention and make them want to keep reading. Focus on what makes you unique and memorable.

Highlight your achievements: Showcase your accomplishments and awards to establish your credibility and show why you’re the right person for the job.

Keep it concise: Your bio should be short and sweet, usually around 200-300 words. Use bullet points and short sentences to make it easy to read.

Define your area of expertise: Clearly define your area of expertise, so your target audience knows what you’re good at and how you can help them.

Share a bit of your personality: Your professional bio should be professional, but it doesn’t have to be boring. Inject some personality to make your bio more memorable.

C. Examples of Good Bios

Here are some examples of good bios to help inspire you:

• Name: Sarah Johnson Title: Marketing Manager

Sarah is an experienced marketing manager with a passion for content marketing and social media. She has developed and implemented successful marketing campaigns for various companies, resulting in increased sales and revenue. In her free time, Sarah enjoys hiking, traveling, and trying new restaurants.

• Name: John Smith Title: Software Engineer

John is a software engineer with over 10 years of experience in designing and implementing complex software systems. He has a special interest in artificial intelligence and machine learning and has developed several innovative software products using these technologies. In his free time, John enjoys playing guitar and practicing martial arts.

These examples showcase the key elements of a professional bio: a hook, achievements, area of expertise, personality, and interests. Use them as a guide to craft your own compelling bio that will help you stand out and make a strong first impression.

Using Social Media for Professional Introductions

In today’s digital age, social media platforms have transformed the way we communicate and connect with others, especially in the professional realm. Nowadays, having a strong social media presence is imperative for individuals looking to make a name for themselves in their industry.

A. The Importance of Social Media Presence

Social media platforms like LinkedIn, Twitter, and Instagram present an excellent opportunity for professionals to showcase their skills, expertise, and achievements online. Having an active social media presence not only helps individuals establish themselves as thought leaders in their industry but also helps create new networking opportunities.

B. Building a Professional Intro on LinkedIn

LinkedIn, the world’s largest professional network, is an excellent platform to build a professional intro. Building a strong LinkedIn profile involves highlighting your skills, achievements, work history, and industry knowledge. A good LinkedIn intro should include a professional headshot, a background cover photo, a compelling headline, and a summary of your skills and experience.

C. Crafting a Bio on Social Media

Crafting a bio on social media, regardless of the platform, is a great way to introduce yourself professionally. A good bio should be concise, engaging, and informative, highlighting your strengths, experience, and achievements. When crafting a bio, it’s essential to think about your target audience and what information will be most relevant to them. A well-written bio can make a lasting impression and open new doors in your career.

Common Mistakes to Avoid When Introducing Yourself Professionally

When introducing yourself professionally, there are certain mistakes that you should avoid to ensure that you make a good impression. Here are some common mistakes to watch out for:

A. Being Too Vague or Generic

One of the biggest mistakes that people make when introducing themselves professionally is being too vague or generic. If you simply say your name and your job title without providing any context or additional information, you won’t be memorable or stand out in any way. Instead, try to provide a brief overview of your background, skills, and experience that are relevant to the situation.

For example, when introducing yourself at a networking event, you could say something like: “Hi, my name is Jane and I’m a marketing professional with experience in digital strategy and social media management. I currently work at XYZ company, where I’ve been able to implement successful campaigns for a range of clients.”

By adding some specific details about your skills and experience, you’ll make a stronger impression on the person you’re talking to and increase the likelihood of them remembering you in the future.

B. Over-sharing Personal Information

While it’s important to provide some context about yourself when introducing yourself professionally, you also need to be careful not to over-share personal information. This could include details about your family, personal struggles, or opinions on controversial topics.

Remember that the purpose of a professional introduction is to establish a connection with someone in a work-related context. Sharing personal information can be seen as unprofessional and might make the other person feel uncomfortable or unsure of how to respond.

Instead, focus on sharing professional details that are relevant to the situation. For example, you could mention your education, professional certifications, or any recent accomplishments that demonstrate your skills and expertise.

C. Using Jargon or Acronyms

Finally, another mistake to avoid when introducing yourself professionally is using jargon or acronyms that the other person might not be familiar with. While it might be tempting to use industry-specific language to demonstrate your expertise, it can also be alienating and make it difficult for the other person to fully understand what you’re saying.

To avoid this mistake, try to use plain language that anyone can understand. If you must use a technical term or acronym, be sure to explain what it means in a way that is easy to understand.

When introducing yourself professionally, it’s important to strike a balance between providing enough context to make a strong impression and avoiding over-sharing personal information or using confusing jargon. By following these tips, you can make sure that you’re presenting yourself in the best light possible and setting yourself up for success in any professional setting.

Professional Introduction Etiquette

As a professional, it’s crucial to know the right time and approach to introduce yourself to others. In this section, we’ll explore the best practices for making a strong first impression.

A. The Best Time to Introduce Yourself

Introducing yourself at the right time is important. Generally, it’s best to do it as soon as possible, particularly if you’re attending a conference or networking event. You can also introduce yourself before a meeting commences or after it ends. Essentially, any time you meet someone new or are in a professional setting, it’s a good idea to introduce yourself.

B. Proper Body Language and Tone of Voice

Your body language and tone of voice are essential factors to consider when introducing yourself. You want to ensure that you come across as confident, friendly, and approachable. Start by making eye contact, smiling, and standing up straight. When you speak, maintain a clear and strong voice, while avoiding a tone that may come off as aggressive or intimidating.

Additionally, it’s important to pay attention to the other person’s body language and tone. If they appear disinterested or hesitant, it may be best to re-approach the introduction at a more appropriate time.

C. Asking for Follow-Up

Asking for follow-up is an essential part of a professional introduction. This shows the other person that you’re interested in building a relationship and maintaining communication. If appropriate, exchange business cards or contact information and thank them for their time. Consider sending a follow-up email or message soon after the introduction, reminding them of who you are, and suggesting a way to continue the conversation.

Professional introductions can make or break an opportunity. Remember to introduce yourself at the right time, maintain proper body language and tone, and ask for follow-up to build a strong relationship. By being mindful of these factors, you’ll make a lasting impression and build lasting professional connections.

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How to Introduce Yourself Professionally (+ Sample Answer)

“Hey, my name is Alex and I…um…”

And your mind goes blank.

Be it a college class, your new workplace, a networking environment, or a job interview, introducing yourself professionally can get awkward.

First impressions are important and we want to make sure you get it right.

That’s why we have prepared this detailed guide full of tips, best practices and sample answers to inspire you.

In this guide, we’ll cover:

• All the DO-s and DON’T-s of Introducing Yourself Professionally with Proper Examples and Sample Answers
• Some Tips and Tricks for Introducing Yourself in a Job Interview

The Best Way to Introduce Yourself Professionally + Sample

Introducing yourself and meeting new people may sound like the easiest thing in the world for some.

Even if that’s the case, you’d still want to know how to switch from a relaxed setting to a more professional one.

And no, you can’t just blurt out your name, and stand there awkwardly waiting for the other person to carry the conversation. In any kind of professional environment such as:

• A new classroom
• A job interview
• A networking event
• A trade show or job fair, etc.

You’ll need to come up with a thoughtful professional introduction for each specific context.

Here’s how you do that:

#1. Keep it relevant

What is relevant heavily depends on the context of the conversation. So try focusing on things that you have in common with your audience.

“Hi, I’m Sarah, my favorite pastime is making banana bread and I adore everything avocado-themed” can be a good introduction for your book club.

It’s not a good introduction, however, if you are at your first meeting at your new job as an interior designer. It says nothing relevant about you or what you’re capable of.

This leads us to the next point…

#2. Explain how YOU contribute

The easiest way to become memorable when introducing yourself is by communicating your capabilities and achievements .

That’s what sets you apart from the others.

By mentioning your skills from the very beginning, you have a much better chance of sparking up a conversation with someone who’s interested.

#3. Add something PERSONAL

To create a more memorable introduction, you can add a personal touch .

This could be why you chose this specific career, what inspires you about your job or what initially drew you to it.

Instead of introducing yourself with

“ Hi, I’m Jared and I work in accounting ”,

Try something like this instead —

Tanya is introducing herself in a visual arts convention:

“ Hey everyone! I’m Tanya, and I’m an artist. I particularly love painting portraits. Something about extracting that human emotion that is super difficult to do right, has always fascinated me. That’s what I try to incorporate in my own pieces as well. I am happy to be here surrounded by talented, like-minded people. I look forward to learning more about you and your work!”

How you deliver matters.

Holding eye contact and smiling makes you appear more confident. It also makes you more approachable and friendly.

Make sure the smile is natural or you can risk coming off as The Joker!

#5. Don’t be awkwardly funny!

Humor is always risky because the chances are, you might offend someone one way or another.

It also heavily depends on your audience.

If you think that a bit of lighthearted humor in a relaxed setting will tell your audience more about your character, then go for it!

However, there is a fine line between tactful humor and being tone-deaf.

Saying “Hey everyone, I’m Josh and my hobby is shooting things, people, everything for that matter! Hahaha…get it…I like photography. Anyway, I’m the new marketing intern.” is not a crowd pleaser. It’s not tactful or appropriate to a professional setting.

#6. Don’t overshare!

You don’t have to recite your resume. Instead, keep your answer as concise and to-the-point as possible, and focus on what directly differentiates you from others.

If others are interested in knowing more about you, they will ask questions. So there’s no need to go overboard.

#7. Avoid CONTROVERSIAL topics

Introducing personal views about political or social topics in your introduction is certain to create a debate.

There is nothing wrong with a lighthearted discussion, however, you’re there to leave a good, professional first impression , not start a fight.

Controversial topics have a way of dividing people and creating tension, and that’s the last thing you’d want from your first introduction with someone.

How to Introduce Yourself Professionally Sample

Now that you know all the best practices to follow and all the No-Nos, you are ready to start preparing your own introduction.

Not coming up with anything? No worries! Here’s an example where all you have to do is fill in the blanks.

“ Hey everyone, I’m _______ and I am based in ______.

I hold a _______ degree in ______ from _____. I have ____ years of experience in ______, and I’m currently working as a ________ in the ______ department of _________. I’m in charge of ________ and I also deal with _________. I love doing ____ because ____When not in my office, you’ll find me _______. I also enjoy ________ whenever I have some free time.

I’m looking forward to meeting everyone. ”

How to Introduce Yourself at a Job Interview + Example

Adapting your answer to an interview situation can be a bit different- you can’t exactly say “Hi, I’m Jeff, and I like fishing.”

Your first introduction is meant to grab the recruiters’ attention and it also determines the questions the recruiters are going to ask next.

That’s why we suggest using the Present-Past-Future structure to help you organize your answer:

• Present – your current or most recent job position and your main responsibilities
• Past – past job experiences and your education
• Future – your career goals and how this position aligns with those goals.

Also, make sure to follow these 3 best practices:

Keep it relevant

You want your first introduction with the recruiters to leave a good impression and spark their interest.

That is precisely why your answer should focus on things that are relevant and applicable to that particular job position and company you are applying to.

Doing research beforehand should help you pinpoint the type of candidate they are looking for. Introduce yourself as that.

Make sure to highlight any experiences, skills and passions that can be useful to that position.

Keep it achievement-oriented

Mentioning your most relevant achievements and qualifications is what can tell you apart from the other applicants that are being interviewed.

Your achievements add to your credibility because that’s how the interviewers easily get an overall idea of what you can potentially do for them.

In your introduction, mention 1 key achievement that adds value and shows you’re qualified for the position you are applying for.

Keep it professional

There is no room for funny business in an interview, especially when your future career is on the line.

The interviewer wants to know that you are skilled and that you’ll be a good fit for the position.

That’s why you need to keep your answer as professional and straight to the point as possible, in a way that tells them exactly what they want to hear.

Check out the example below as a potential introduction in an interview:

“ My name is James and I’m from New Jersey, but I am currently based on New York City.

I’ve had the opportunity to work as a Budget Analyst at Company X for the past 3 years. There I was in charge of interpreting budget directives and I also prepared budget reports. In my time there, I was able to develop detailed cost tracking and forecasting templates, which reduced the company’s expenditures by $200k. I am currently pursuing a second degree in Economics, because I believe it broadens my field of expertise even more than my Bachelor of Accountancy does. I am very passionate about budgeting and problem-solving and I constantly strive to find easier and effective ways to ensure the best use of budgets for the organizations I work with.. It’s very nice to meet you!

Still not sure how to best introduce yourself in a job interview?

Read our in-depth guide filled with examples and best practices .

Key Takeaways

Next time you introduce yourself, you won’t stumble and be awkward.

Some things to keep in mind before we part ways:

• Be mindful of the context! Keeping that in mind, it will be much easier for you to introduce yourself in any setting and appeal to anyone you encounter.
• Keep it short and simple! You want to be able to grab people’s attention with a short and tailored introduction. No one will be able to pay attention to you if you’re telling your whole life story or reciting your resume.
• Practice! You surely wouldn’t have a problem coming up with a good introduction on the spot. However, it’s always a good idea to have something prepared beforehand. That way, you’ll never be caught off guard.

With all those tips and tricks up your sleeve, you are now ready to introduce yourself in any setting and be the most interesting person in the room.

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Effective Self-Introductions (Inspiring Examples and Scripts)

By Status.net Editorial Team on September 22, 2023 — 21 minutes to read

• Structure of a Good Self-introduction Part 1
• Examples of Self Introductions in a Job Interview Part 2
• Examples of Self Introductions in a Meeting Part 3
• Examples of Casual Self-Introductions in Group Settings Part 4
• Examples of Self-Introductions on the First Day of Work Part 5
• Examples of Good Self Introductions in a Social Setting Part 6
• Examples of Good Self Introductions on Social Media Part 7
• Self-Introductions in a Public Speaking Scenario Part 8
• Name-Role-Achievements Method Template and Examples Part 9
• Past-Present-Future Method Template and Examples Part 10
• Job Application Self-Introduction Email Example Part 11
• Networking Event Self-Introduction Email Example Part 12
• Conference Self-Introduction Email Example Part 13
• Freelance Work Self-Introduction Email Example Part 14
• New Job or Position Self-Introduction Email Example Part 15

Whether you’re navigating a job interview, networking event, or simply meeting new people, the way you introduce yourself sets the tone for the entire interaction. In this comprehensive guide, we’ll equip you with the essential tools and techniques to confidently and effectively introduce yourself in any situation, leaving a lasting and positive impression.

Part 1 Structure of a Good Self-introduction

• 1. Greeting and introduction: Start by greeting the person you’re speaking to and introducing yourself. For example, “Hi, my name is Jane. Nice to meet you!”
• 2. Brief personal background: Give a brief overview of your personal background, such as where you’re from or what you do. For example, “I’m originally from California, but I moved to New York a few years ago. I work in marketing for a tech company.” Related: 10 Smart Answers: “Tell Me About Yourself”
• 3. Professional experience: Highlight your relevant professional experience, including your current or previous job titles and any notable achievements. For example, “I’ve been working in marketing for about 5 years now, and I’m currently a Senior Marketing Manager at my company. Last year, I led a successful campaign that resulted in a 20% increase in sales.” Related: How to Describe Yourself (Best Examples for Job Interviews)
• 4. Skills and strengths: Mention any skills or strengths that are relevant to the conversation or the situation you’re in. For example, “I’m really passionate about data analysis and using insights to inform marketing strategy. I’m also a strong communicator and enjoy collaborating with cross-functional teams.” Related: 195 Positive Words to Describe Yourself [with Examples] 35 Smart Answers to “What Are Your Strengths?” What Are Your Strengths And Weaknesses? (Answers & Strategies)
• 5. Personal interests: Wrap up your self-introduction by mentioning a few personal interests or hobbies, which can help to humanize you and make you more relatable. For example, “In my free time, I love hiking and exploring new trails. I’m also a big fan of trying out new restaurants and cooking at home.”
• Related: Core Values List: 150+ Awesome Examples of Personal Values Best Examples of “Fun Facts About Me” What Are Your Values? How to Discover Your Values

Part 2 Examples of Good Self Introductions in a Job Interview

When introducing yourself in an interview, you should be confident, clear, and knowledgeable. Maintain eye contact, speak with a steady tone, and be concise. Prepare your introduction beforehand to avoid stumbling or getting too wordy. Try to cover these aspects:

• Current or most recent position/job
• A relevant accomplishment or strength
• Why you are excited about the company or role

Templates and Scripts

“Hello, my name is [Your Name], and I recently worked as a [Your Most Recent Position] at [Company/Organization]. I successfully managed a team of [Number] members, achieving a [Relevant Accomplishment or Growth]. I’m excited about the opportunity at [Interviewer’s Company] because [Reason Why You’re Interested].”

“Hi, I’m [Your Name], a [Current Job Title or Major Accomplishment]. I’m passionate about [Relevant Industry or Skillset] and have a proven track record of [Specific Result or Achievement]. I believe my skills and experience make me well-suited for this role at [Company], and I’m excited to explore how I can contribute to [Company Goal or Project].”

“Hi, my name is Jane Doe, and I’m the Assistant Marketing Manager at ABC Corp. I recently implemented a successful social media campaign, which increased engagement by 30%. I’m thrilled about the possibility of working with XYZ Inc. because of your innovative marketing strategies.”

“Hello, I’m John Smith, a financial analyst with five years of experience in the banking industry. I’ve consistently exceeded sales targets and helped my team win an award for excellent customer service. I’m excited to join DEF Ltd. because of your focus on sustainable and responsible investing.”

Remember to tailor your introduction to the specific interview situation and always show enthusiasm for the position and company. This will show the interviewer that you are the right fit.

Related: How to Describe Yourself (Best Examples for Job Interviews)

Part 3 Examples of Good Self Introductions in a Meeting

General tips.

When introducing yourself in a meeting, consider these tips:

• Start with a greeting: Begin with a simple “hello” or “good morning.”
• State your name clearly: Don’t assume everyone knows you already.
• Mention your role in the company: Help others understand your position.
• Share relevant experience or accomplishments: Give context to your expertise.
• Be brief: Save detailed explanations for later conversations.
• Show enthusiasm: Display interest in the meeting and its objectives.
• Welcome others: Encourage a sense of connection and camaraderie.

Here are some templates and scripts to use when introducing yourself in a meeting:

• Basic introduction : Hi, I’m [Name], and I work as a [Your Role] in the [Department]. It’s great to meet you all.
• Involvement-focused : Good morning, everyone. I’m [Name], [Your Role]. I handle [Responsibility] in our team, and I’m looking forward to working with you on [Project].
• Experience-based : Hello! My name is [Name] and I’m the [Your Role] here. I’ve [Number of Years] of experience in [Skills or Industry], so I hope to contribute to our discussions during the meeting.

Here are some examples of self-introductions in different scenarios:

• New team member : Hi, I’m [Name]. I just joined the [Department] team as the new [Your Role]. I have a background in [Relevant Experience] and am excited to start working with you on our projects!
• External consultant : Hello everyone, my name is [Name], and I’m here in my capacity as a [Your Role] with [Your Company]. I specialize in [Skill or Industry], and I’m looking forward to partnering with your team to achieve our goals.
• Guest speaker : Good morning, I’m [Name], a [Your Position] at [Organization]. I have expertise in [Subject], and I’m honored to be here today to share my insights with you.

Related: 10 Smart Answers: “Tell Me About Yourself”

Part 4 Examples of Casual Self-Introductions in Group Settings

Template 1:.

“Hi, I’m [your name], and I’m a [profession or role]. I love [personal hobby or interest].”

“Hi, I’m Emily, and I’m a pediatric nurse. I love gardening and spending my weekends tending to my colorful flower beds.”

“Hello, I’m Mark, and I work as a data analyst. I love reading science fiction novels and discussing the intricacies of the stories with fellow book enthusiasts.”

“Hey there, I’m Jessica, and I’m a chef. I have a passion for traveling and trying new cuisines from around the world, which complements my profession perfectly.”

Template 2:

“Hey everyone, my name is [your name]. I work as a [profession or role], and when I’m not doing that, I enjoy [activity].”

“Hey everyone, my name is Alex. I work as a marketing manager, and when I’m not doing that, I enjoy hiking in the wilderness and capturing the beauty of nature with my camera.”

“Hello, I’m Michael. I work as a software developer, and when I’m not coding, I enjoy playing chess competitively and participating in local tournaments.”

“Hi there, I’m Sarah. I work as a veterinarian, and when I’m not taking care of animals, I enjoy painting landscapes and creating art inspired by my love for wildlife.”

“Hi there! I’m [your name]. I’m currently working as a [profession or role], and I have a passion for [hobby or interest].”

“Hi there! I’m Rachel. I’m currently working as a social worker, and I have a passion for advocating for mental health awareness and supporting individuals on their journeys to recovery.”

“Hello, I’m David. I’m currently working as a financial analyst, and I have a passion for volunteering at local animal shelters and helping rescue animals find their forever homes.”

“Hey, I’m Lisa. I’m currently working as a marine biologist, and I have a passion for scuba diving and exploring the vibrant underwater ecosystems that our oceans hold.”

Related: 195 Positive Words to Describe Yourself [with Examples]

Part 5 Examples of Good Self-Introductions on the First Day of Work

On your first day of work, it’s crucial to make a good impression with a well-crafted self-introduction. Keep it brief and concise, focusing on your name, role, and background. Make sure to smile, maintain eye contact, and exude confidence. It’s fine to share a little about your personal life, but avoid oversharing.

Here are some templates and scripts to help guide your self-introduction:

• Simple Introduction : “Hi, my name is [Your name], and I’m the new [Your position] here. I recently graduated from [Your university or institution] and am excited to join the team. I’m looking forward to working with you all.”
• Professional Background : “Hello everyone, I’m [Your name]. I’ve joined as the new [Your position]. With my background in [Your skills or experience], I’m eager to contribute to our projects and learn from all of you. Don’t hesitate to reach out if you have any questions.”
• Personal Touch : “Hey there! I’m [Your name], and I’ve recently joined as the new [Your position]. On the personal side, I enjoy [Your hobbies] during my free time. I’m looking forward to getting to know all of you and working together.”

Feel free to tweak these scripts as needed to fit your personality and work environment.

Here are some specific examples of self-introductions on the first day of work:

• Marketing Manager : “Hi, my name is Alex, and I’m excited to be the new Marketing Manager here. I’ve been in the marketing industry for five years and have worked on various campaigns. Outside of work, I love exploring new hiking trails and photography. I can’t wait to collaborate with you all.”
• Software Engineer : “Hello, I’m Priya, your new Software Engineer. I graduated from XYZ University with a degree in computer science and have experience in Python, Java, and web development. In my free time, I enjoy playing the guitar and attending live concerts. I’m eager to contribute to our team’s success and learn from all of you.”

Related: Core Values List: 150+ Awesome Examples of Personal Values

Part 6 Examples of Good Self Introductions in a Social Setting

When introducing yourself in a social setting, it’s crucial to create a positive impression. Keep your body language open and approachable, maintain eye contact, smile, and project confidence. Start with a greeting and follow up with your name. Share something interesting or unique about yourself to engage others in conversation, but avoid oversharing or dominating the conversation. Listen actively and show interest in others, asking questions and seeking common ground.

Here are some templates and scripts to help with your self-introduction in various social settings:

Casual gatherings: “Hi, I’m [Name]. Nice to meet you! I’m a huge fan of [hobby]. How about you, what do you enjoy doing in your free time?”

Networking events: “Hello, I’m [Name] and I work as a [profession] at [company]. I’m excited to learn more about what everyone here does. What brings you here today?”

Parties at a friend’s house: “Hi there, my name is [Name]. I’m a friend of [host’s name] from [work/school/etc]. How do you know [host’s name]?”

Here are some examples of self-introductions in various social settings:

• Casual gathering: “Hey, my name is Jane. Great to meet you! I love exploring new coffee shops around the city. What’s your favorite thing to do on weekends?”
• Networking event: “Hi, I’m John, a website developer at XY Technologies. I’m eager to connect with people in the industry. What’s your field of expertise?”
• Party at a friend’s house: “Hello, I’m Laura. I met our host, Emily, in our college photography club. How did you and Emily become friends?”

Related: Best Examples of “Fun Facts About Me”

Part 7 Examples of Good Self Introductions on Social Media

When introducing yourself on social media, keep it concise, personable, and informative. Showcase your personality while maintaining a professional tone. To stand out, include unique interests or hobbies, and highlight your skills or achievements.

• Keep it brief: Social media is fast-paced, so stick to the essentials and keep your audience engaged.
• Show your personality: Let your audience know who you are beyond your job title or education.
• Include a call-to-action: Encourage your followers to engage with you by asking a question or directing them to your website or other social media profiles.

Template 1: Brief and professional

Hi, I’m [Your Name]. I’m a [Job Title/Field] with a passion for [Interests or Hobbies]. Connect with me to chat about [Subject Matter] or find more of my work at [Website or Social Media Handle].

Template 2: Casual and personal

Hey there! I’m [Your Name] and I love all things [Interest or Hobby]. In my day job, I work as a [Job Title/Field]. Let’s connect and talk about [Shared Interest] or find me on [Other Social Media Platforms]!

Template 3: Skill-focused

Hi, I’m [Your Name], a [Job Title/Field] specializing in [Skills or Expertise]. Excited to network and share insights on [Subject Matter]. Reach out if you need help with [Skill or Topic] or want to discuss [Related Interest]!

Example 1: Brief and professional

Hi, I’m Jane Doe. I’m a Marketing Manager with a passion for photography and blogging. Connect with me to chat about the latest digital marketing trends or find more of my work at jdoephotography.com.

Example 2: Casual and personal

Hey there! I’m John Smith and I love all things coffee and travel. In my day job, I work as a software developer. Let’s connect and talk about adventures or find me on Instagram at @johnsmithontour!

Example 3: Skill-focused

Hi, I’m Lisa Brown, a Graphic Designer specializing in branding and typography. Excited to network and share insights on design. Reach out if you need help with creating visually appealing brand identities or want to discuss minimalistic art!

Part 8 Self-Introductions in a Public Speaking Scenario

When introducing yourself in a public speaking scenario, maintain eye contact, speak clearly, and show enthusiasm. Keep it concise, focusing on your background and what you bring to the table. Stay genuine, along with sharing something relatable or interesting about yourself to form an emotional connection.

• Professional introduction: “Hello, my name is [Your Name], and I have [number of years] of experience working in [your field]. Throughout my career, I have [briefly mention one or two significant accomplishments]. Today, I am excited to share [the main point of your presentation].”
• Casual introduction: “Hey everyone, I’m [Your Name], and I [briefly describe yourself, e.g., your hobbies or interests]. I’m really thrilled to talk to you about [the main point of your presentation]. Let’s dive right into it!”
• Creative introduction: “Imagine [paint a visual with a relevant story]. That’s where my passion began for [the main point of your presentation]. My name is [Your Name], and [mention relevant background/information].”
• Professional introduction: “Hello, my name is Jane Smith, and I have 15 years of experience working in marketing and advertisement. Throughout my career, I have helped companies increase their revenue by up to 50% using creative marketing strategies. Today, I am excited to share my insights in implementing effective social media campaigns.”
• Casual introduction: “Hey everyone, I’m John Doe, and I love hiking and playing the guitar in my free time. I’m really thrilled to talk to you about the impact of music on mental well-being, a topic close to my heart. Let’s dive right into it!”
• Creative introduction: “Imagine standing at the edge of a cliff, looking down at the breathtaking view of nature. That’s where my passion began for landscape photography. My name is Alex Brown, and I’ve been fortunate enough to turn my hobby into a successful career. Today, I’ll share my expertise on capturing stunning images with just a few simple techniques.”

Effective Templates for Self-Introductions

Part 9 name-role-achievements method template and examples.

When introducing yourself, consider using the NAME-ROLE-ACHIEVEMENTS template. Start with your name, then mention the role you’re in, and highlight key achievements or experiences you’d like to share.

“Hello, I’m [Your Name]. I’m currently working as a [Your Current Role/Position] with [Your Current Company/Organization]. Some of my key achievements or experiences include [Highlight 2-3 Achievements or Experiences].”

“Hello, I’m Sarah Johnson. I’m a Senior Software Engineer with over 10 years of experience in the tech industry. Some of my key achievements include leading a cross-functional team to develop a groundbreaking mobile app that garnered over 5 million downloads and receiving the ‘Tech Innovator of the Year’ award in 2020.”

“Hi there, my name is [Your Name]. I serve as a [Your Current Role] at [Your Current Workplace]. In my role, I’ve had the opportunity to [Describe What You Do]. One of my proudest achievements is [Highlight a Significant Achievement].”

“Hi there, my name is David Martinez. I currently serve as the Director of Marketing at XYZ Company. In my role, I’ve successfully executed several high-impact marketing campaigns, resulting in a 30% increase in brand visibility and a 15% boost in revenue last year.”

Template 3:

“Greetings, I’m [Your Name]. I hold the position of [Your Current Role] at [Your Current Company]. With [Number of Years] years of experience in [Your Industry], I’ve had the privilege of [Mention a Notable Experience].”

“Greetings, I’m Emily Anderson. I hold the position of Senior Marketing Manager at BrightStar Solutions. With over 8 years of experience in the technology and marketing industry, I’ve had the privilege of spearheading the launch of our flagship product, which led to a 40% increase in market share within just six months.”

Part 10 Past-Present-Future Method Template and Examples

Another template is the PAST-PRESENT-FUTURE method, where you talk about your past experiences, your current situation, and your future goals in a concise and engaging manner.

“In the past, I worked as a [Your Previous Role] where I [Briefly Describe Your Previous Role]. Currently, I am [Your Current Role] at [Your Current Workplace], where I [Briefly Describe Your Current Responsibilities]. Looking to the future, my goal is to [Your Future Aspirations].”

“In the past, I worked as a project manager at ABC Corporation, where I oversaw the successful delivery of multiple complex projects, each on time and within budget. Currently, I’m pursuing an MBA degree to enhance my business acumen and leadership skills. Looking to the future, my goal is to leverage my project management experience and MBA education to take on more strategic roles in the company and contribute to its long-term growth.”

“In my earlier career, I [Describe Your Past Career Experience]. Today, I’m [Your Current Role] at [Your Current Company], where I [Discuss Your Current Contributions]. As I look ahead, I’m excited to [Outline Your Future Plans and Aspirations].”

“In my previous role as a software developer, I had the opportunity to work on cutting-edge technologies, including AI and machine learning. Today, I’m a data scientist at XYZ Labs, where I analyze large datasets to extract valuable insights. In the future, I aspire to lead a team of data scientists and contribute to groundbreaking research in the field of artificial intelligence.”

“During my previous role as a [Your Previous Role], I [Discuss a Relevant Past Achievement or Experience]. Now, I am in the position of [Your Current Role] at [Your Current Company], focusing on [Describe Your Current Focus]. My vision for the future is to [Share Your Future Goals].”

“During my previous role as a Sales Associate at Maplewood Retail, I consistently exceeded monthly sales targets by fostering strong customer relationships and providing exceptional service. Now, I am in the position of Assistant Store Manager at Hillside Emporium, where I focus on optimizing store operations and training the sales team to deliver outstanding customer experiences. My vision for the future is to continue growing in the retail industry and eventually take on a leadership role in multi-store management.”

Examples of Self-introduction Emails

Part 11 job application self-introduction email example.

Subject: Introduction from [Your Name] – [Job Title] Application

Dear [Hiring Manager’s Name],

I am writing to introduce myself and express my interest in the [Job Title] position at [Company Name]. My name is [Your Name], and I am a [Your Profession] with [Number of Years] of experience in the field.

I am impressed with [Company Name]’s reputation for [Company’s Achievements or Mission]. I am confident that my skills and experience align with the requirements of the job, and I am excited about the opportunity to contribute to the company’s success.

Please find my resume attached for your review. I would appreciate the opportunity to discuss my qualifications further and learn more about the position. Thank you for considering my application.

Sincerely, [Your Name]

Related: Get More Interviews: Follow Up on Job Applications (Templates)

Part 12 Networking Event Self-Introduction Email Example

Subject: Introduction from [Your Name]

Dear [Recipient’s Name],

I hope this email finds you well. My name is [Your Name], and I am excited to introduce myself to you. I am currently working as a [Your Profession] and have been in the field for [Number of Years]. I am attending the [Networking Event Name] event next week and I am hoping to meet new people and expand my network.

I am interested in learning more about your work and experience in the industry. Would it be possible to schedule a quick call or meeting during the event to chat further?

Thank you for your time, and I look forward to hearing back from you.

Best regards, [Your Name]

Part 13 Conference Self-Introduction Email Example

Subject: Introduction from [Your Name] – [Conference or Event Name]

I am excited to introduce myself to you as a fellow attendee of [Conference or Event Name]. My name is [Your Name], and I am a [Your Profession or Industry].

I am looking forward to the conference and the opportunity to network with industry experts like yourself. I am particularly interested in [Conference or Event Topics], and I would love to discuss these topics further with you.

If you have some free time during the conference, would you be interested in meeting up for coffee or lunch? I would love to learn more about your experience and insights in the industry.

Part 14 Freelance Work Self-Introduction Email Example

Subject: Introduction from [Your Name] – Freelance Writer

Dear [Client’s Name],

My name is [Your Name], and I am a freelance writer with [Number of Years] of experience in the industry. I came across your website and was impressed by the quality of your content and the unique perspective you offer.

I am writing to introduce myself and express my interest in working with you on future projects. I specialize in [Your Writing Niche], and I believe my skills and experience would be a great fit for your content needs.

Please find my portfolio attached for your review. I would love to discuss your content needs further and explore how we can work together to achieve your goals. Thank you for your time, and I look forward to hearing from you soon.

Part 15 New Job or Position Self-Introduction Email Example

Subject: Introduction from [Your Name] – New [Job Title or Position]

Dear [Team or Department Name],

I am excited to introduce myself as the new [Job Title or Position] at [Company Name]. My name is [Your Name], and I am looking forward to working with all of you.

I have [Number of Years] of experience in the industry and have worked on [Your Achievements or Projects]. I am excited to bring my skills and experience to the team and contribute to the company’s success.

I would love to schedule some time to meet with each of you and learn more about your role in the company and how we can work together. Thank you for your time, and I look forward to meeting all of you soon.

Frequently Asked Questions

How can you create a powerful self-introduction script for job interviews.

To make a strong impression in job interviews, prepare a script that includes:

• Your name and current role or profession.
• Relevant past experiences and accomplishments.
• Personal skills or attributes relevant to the job.
• A brief mention of your motivation for applying.
• An engaging statement that connects your aspirations with the role or company.

Practice delivering your script with confidence and enthusiasm, maintaining eye-contact, and using a warm, professional tone.

How can students present a captivating self-introduction in class?

For an engaging self-introduction in class, consider mentioning:

• Your name and major.
• Where you’re from or something unique about your upbringing.
• Hobbies, interests, or extracurricular activities.
• An interesting fact or anecdote about yourself.
• Your academic or career goals and how they connect to the class.

Be sure to smile, maintain eye contact, and demonstrate enthusiasm and openness to making new connections.

What are tips for introducing yourself to a new team at work?

When introducing yourself to a new team at work, consider the following tips:

• Be friendly, respectful, and approachable.
• Start with your name and role, then briefly describe your responsibilities.
• Mention your background, skills, and relevant experiences.
• Share a personal interest or fun fact to add a personal touch.
• Express how excited you are to be part of the team and your desire to collaborate effectively.

How do you structure a self-introduction in English for various scenarios?

Regardless of the scenario, a well-structured self-introduction includes:

• Greeting and stating your name.
• Mentioning your role, profession, or status.
• Providing brief background information or relevant experiences.
• Sharing a personal touch or unique attribute.
• Concluding with an engaging statement, relevant to the context, that shows your enthusiasm or interest.
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A Simple Way to Introduce Yourself

• Andrea Wojnicki

Think: present, past, future.

Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about yourself.

You know the scenario. It could be in an online meeting, or perhaps you are seated around a boardroom table. The meeting leader asks everyone to briefly introduce themselves. Suddenly, your brain goes into hyperdrive. What should I say about myself?

• Andrea Wojnicki , MBA, DBA, is an executive communication coach and founder of Talk About Talk, a multi-media learning resource to help executives improve their communication skills.

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How To Write A Resume In 7 Steps (With Examples)

• How To Write A Resume
• Resume Skills Section
• Resume Objective Section
• Career Objective Section
• Resume Reference Section
• Resume Summary Section
• Resume Summary Example
• Resume Interests Section
• Address On Resume
• Relevant Work Experience
• Anticipated Graduation Date On Resume
• Education Section On Resume
• Contact Information On Resume
• Statement Of Qualifications
• How To List Publications On Resume
• Accomplishments On Resumes
• Awards On Resume
• Dean's List On Resume
• Study Abroad On Resume

Resumes are still the most important document in your job search . Generating a professional and interesting resume isn’t easy, but there is a standard set of guidelines that you can follow. As hiring managers usually only spend a short time looking over each resume, you want to make sure that yours has a reason for them to keep reading.

If you’re looking to write a resume, rewrite a resume you already have, or are just curious about resume format, then you’ve come to the right place. This article will go through the steps to writing an excellent resume, as well as offering examples for what sections of the resume should look like.

Key Takeaways:

A resume is a short document that details your professional history in a way that tailors your experience and skill set for the particular job you’re applying for.

Resumes follow a few standard formatting practices, which hiring managers and recruiters expect to see.

Highlighting your work experience, skills, and educational background with relevant keywords can help you get past applicant tracking systems and into more interviews.

How to write a resume

Writing a resume involves using the proper formatting, writing an introduction, and adding your work experience and education. Stuffing your entire professional life into a single page resume can feel overwhelming, but remember that you’re distilling the relevant parts of your professional experience in order to catch the eye of the recruiter .

Formatting your resume. To start, use a word processor such as Microsoft Word or Google docs. Standard resume formatting calls for:

1 inch margins

10-12 point font

A professional, commonly-used font

Additionally, there are three resume formats that are commonly used. Most people should stick with a chronological resume format , but the combination resume format and functional resume format can be effective for more advanced workers or those who have significant gaps in their resume.

Write a resume header . It doesn’t matter if you have the best resume in the world if the hiring manager can’t contact you. Every single resume should include the following contact information:

Your full name. First and last.

Your phone number. Use a personal phone number, and make sure your voicemail is set up properly.

Your email address. Nothing inappropriate — [email protected] is a safe choice.

Location. City, State, Zip Code is fine, but you can include your full mailing address if you think it’s appropriate.

Your social media (optional). LinkedIn is the obvious one you’d want to include, but make sure your profile looks good. If you have an online portfolio , either on a personal blog/website or on a site like Journo Portfolio , feel free to include that here as well.

Your job title. Also optional, but can be useful for applicant tracking systems.

Resume introduction. You have four options for your resume introduction: a resume objective, summary statement, resume profile, or qualifications summary. For most job-seekers, a resume summary statement is the best choice. Regardless of which resume introduction you choose, avoid first-person pronouns (I/me/my).

Resume objective. A resume objective is the goal of your resume. Since the objective of every resume is to land a job, this is not the most original or impressive opener you can have.

On the other hand, it’s a good choice for an entry-level applicant or someone who is changing career paths . This should be a 1-3 sentence summary of why you’re motivated to get the position you’re applying for.

Who should use a resume objective: Entry-level applicants, career-changers, and recent college graduates.

Resume summary. This is the best opener for most job-seekers. As the name suggests, a resume summary highlights the most salient aspects of your resume.

It should include your current position, how many years of experience you have, some of your biggest achievements, and possibly your career goals. This should be a 1-3 sentence spiel and should include some quantifiable experiences.

Who should use a resume summary: Most job seekers; anyone with quantifiable accomplishments to emphasize and a broad range of skills.

Qualifications summary. A bullet point list (4-6 points is the sweet spot) of your qualifications for the position. It’s best used by applicants going for jobs that require a fixed skill set. It’s not a great choice for entry-level applicants who lack quantifiable achievements.

You’ll notice that a qualifications summary takes up more space than a resume objective or summary, but it can actually save the hiring manager time if you provide a bunch of valuable information right off the top.

Who should use a qualifications summary: Those applying to a job with requirements for certain skills and job-seekers who have a lot of experience in their industry and/or field.

Resume profile. A resume profile is similar to a resume summary, but goes into more detail about your accomplishments at your current or former job, while also telling the reader about your career goals. Think of a resume profile as a section that pulls all the best parts of your work experience section into one place.

Who should use a resume profile: Anyone with significant accomplishments under their belt, expertise in a niche field, or applying to a job in the same industry that they have lots of experience in.

Resume headline. Resume headlines aren’t necessary, but you can include one alongside any of the four types of resume introduction listed above. A resume headline comes between your contact information and the resume introduction of your choice.

Headlines can be used by entry-level applicants and experienced job-seekers alike. The important point is that your headline should be short and to the point. Additionally, you should use title case when writing your resume headline (capitalize words as you would for a book title).

Who should use a resume headline: Any job-seeker who wants to showcase their experience or unique value right off the bat.

Work experience. Your work experience section is the place to let hiring managers know that you have relevant experience that would allow you to handle the job you’re applying for.

If you’re using the chronological resume format, your work experience section would come after your resume summary/objective. In a funcitonal reumse, it would follow your skills section. Either way, work experience should be listed in reverse-chronological order (most recent experience at the top).

When listing your work experience, you should include all of the following information:

Job title. Start by stating the position you held at the company. These are easy cue for the hiring manager to look at and determine whether your past positions would help you succeed at their company.

Company Info. Include the name of the employer, the location where you worked, and perhaps a brief description of the company, if it isn’t a well-known name.

Dates Employed: Use the mm/yyyy format if you want to be sure that most applicant tracking systems (ATS) will pick it up. Whatever format you use for dates, be consistent, or your resume will look sloppy.

Job Description. Don’t just list your job’s responsibilities; hiring managers and recruiters already have an idea of your duties based on the job title. Instead, list your most important and impressive responsibilities/achievements at the job with bullet points. Determine which of these are most relevant for your new role based on the job description.

Ideally, each bullet should be no longer than a single line. However, two lines is acceptable, if used sparingly.

Always start with a strong action verb, followed by a quantifiable achievement and a specific duty. For example: “Developed ad campaigns for clients, increasing sales by an average of 27%.” Each job title should include 3-5 bullet points.

The order that you include this information can be changed around, as long as you are consistent throughout your resume. However, the bullet points detailing your job’s achievements should always be the last item for each entry.

It’s important that you tailor your resume’s work experience section to the job you’re applying for. We recommend reading the job description carefully and highlighting the action verbs in one color and the skills, adjectives, and job-specific nouns in a different color.

Educational background. In almost all cases, your education section should come after your professional history. If you’re a recent college graduate with limited work experience, you may choose to put your educational achievements first.

Like the section on your professional history, educational experiences should come in reverse-chronological order, with your highest level of education at the top. If you have a college degree, you don’t need to add any information about your high school experience. If you didn’t finish college, it’s okay to give a list of what credits you did complete.

Each educational experience can be listed in the following format:

Degree/Program Name College/University Name Dates attended

You don’t need to add anything else, especially if your resume is already impressive enough. But if you’re struggling to fill up the page, or you feel that aspects of your educational experience will help make you a standout, you may consider also including:

Minor. If you think it rounds out your not-exactly-relevant-to-the-job major nicely.

GPA. Only if it was 3.5 or higher. Otherwise, it’s not going to do you any favors to include this.

Honors. Dean’s List, Cum Laude, etc.

Achievements. If you wrote a killer thesis/dissertation that showcases intimate knowledge relevant to the job to which you’re applying, you can include its title and a very brief description.

Extracurricular activities. Only include if they’re relevant. For example, if you’re applying for a management position and you were president of your student government.

Certifications/Licenses. If the job you’re applying for requires/likes to see certain certifications or licenses that you have, you may include them in this section as well.

Skills section. Your impressive skills should be scattered logistically throughout your professional history section, but you should also include a section solely dedicated to highlighting your skill set . Skills can be broken down into two categories:

Hard skills are skills you learn through training and indicate expertise with a technical ability or job-specific responsibility.

Soft skills are your personality traits, interpersonal abilities, and intangible qualities that make you more effective at your job.

Your resume should have a healthy mix of hard and soft skills, as both are essential to job performance. However, since soft skills are harder to prove in the context of a resume, we recommend leaning more toward hard skills. Additionally, whenever you list a soft skill, make sure that it has a correlating item in your work experience section.

For example, if you say you are skilled in collaboration, you should mention a time when a team project was a major success somewhere in your work experience section.

Optional sections. If you still have space left or there’s more you want to show off that doesn’t quite fit in any of the above sections, you may consider adding an additional section covering one or more of the below categories:

Language . Being bilingual is always impressive, and can be included on a resume for any company. Highlight this more if your position involves liaising with international distributors and/or clients. Don’t lie about your proficiency level.

It may be best to not mention it if you’re not particularly proficient speaker . Such as if you took courses in school, or haven’t really managed to gain fluency. It can end up looking like an attempt to inflate your credentials, which you want to avoid.

Volunteer experience . Always a good thing to include. It shows you’re a team player who behaves in a way that promotes the greater good, without thought of personal gain. Especially good for entry-level candidates and those applying for jobs at a non-profit. If you have gaps in your work history, you can also consider including volunteer experiences in your work history section instead.

Personal projects. A personal blog, published works, or a portfolio of your past projects are all good things to include. They show you take initiative, enjoy and take pride in your work, and that you can handle the responsibilities of the job, if relevant.

Certifications/licenses. If you didn’t include these in your education section, this is another good place to list relevant certifications or licenses that you have.

Interests . This is largely just a space filler if your resume is light in other areas. However, if your hobbies are directly related to the job that you’re applying for, it’s not a bad idea to include them. And it might draw a recruiter’s attention if you end up sharing some of the same interests as they do.

If you have several seemingly random items that are valuable, but don’t warrant creating a whole separate section for, you can also make a section called “Additional Experience.” Here you can include all of the above categories in one place. Just make sure that each item is clear and easy for readers to understand.

Resume samples

Now that we have a good idea of how to write a resume, let’s take a look at some example resumes:

Jack Pilgrim Washington , DC 14015 – (555) 444-3333 – [email protected] – www.linkedin.com/jpilgrim Resume Summary Graphic designer with 3+ years of experience creating and implementing promotional materials and social media graphics. Worked with sales and marketing teams to increase inbound calls by 23% YoY through compelling digital media. Adept at planning, managing, and prioritizing multiple deadlines at once, and thrives in fast-paced work environment. Work Experience Creative Designs | Washington, DC Lead Graphic Designer | June 2018-Present Worked with sales and marketing teams to create landing pages, sales proposals, and supporting media elements to drive sales by over $250,000 per quarter Trained, managed, and mentored team of 4 junior designers to fulfill 40+ project orders on a weekly basis Conducted UX research through surveys, usability testing, and data analysis to plan content marketing strategy, driving organic search traffic by 12% Presented proposals, results, and status updates to set of 4-7 clients, ensuring customer satisfaction at or above 95% for 3 years straight Happy Place | Alexandria, VA Junior Graphic Designer | July 2016-May 2018 Translated client needs and branding strategies into design and content strategy, increasing client retention by 22% Reduced project turnaround time by 8% by Utilizing web-based ticket system for completing and archiving finalized pieces Posted digital artwork to network IPTV using web interface to produce high-end info-graphics and other materials Happy Place | Alexandria, VA Marketing Intern | September 2015-July 2016 Assisted marketing team with data collection, analysis, and presentation using Google Analytics Drew up storyboards for new marketing campaigns alongside sales team, increasing brand awareness through social media Wrote 500-1000 word articles to pair with graphical elements on page, leading to a 40% boost in engagement on company website Education Savannah College of Art and Design | Savannah, Georgia May 2016 Bachelor of Fine Arts in Graphic Design Skills Adobe Creative Suite Typography HTML/CSS WordPress Collaboration Organization

Allison Neederly Chicago, Illinois , 60007 | (333) 222-1111 | [email protected] | www.linkedin.com/allison.neederly Resume Summary Dedicated customer service representative with 4+ years experience resolving customers’ needs in-person, online, and over the phone. Top achiever at XYZ Inc. with a 100% customer satisfaction rate for Q1 of 2020. Friendly personable, and knowledgable about company’s products and services. Relevant Skills Customer Service Responded to upwards of 200 customer queries daily with XYZ Inc., reducing the average wait time by 56% and increasing customer satisfaction rates by 13% Ability to resolve conflict and create a positive atmosphere for shopping for both new and existing customers through technical proficiency Expert product knowledge and communication skills, and experience training and mentoring new customer service staff Web Chat and Phone Skilled in 3 web chat platforms for helping online customers resolve their queries quickly and accurately Achieved fastest call resolution rate at XYZ Inc., with an average resolution time of under 5 minutes per customer Performed outbound calls for customer satisfaction surveys, as well as writing web-based surveys for 10,000+ customers Troubleshooting Detailed product knowledge allowed for customer technical issues to be resolved at rate within top 5% of all customer service associates at XYZ Inc. Created manual for step-by-step directions for troubleshooting that was implemented for team of 100+ customer service reps Positive attitude took average tech-related negative response from 1/5 stars to 4/5 stars, increasing trust in brands and services Work Experience XYZ Inc. | Philadelphia, PA Customer Service Associate New Look Global | Burlington, VT Junior Customer Service Representative L.L. Bean | Burlington, VT Sales Associate Education University of Vermont | Burlington, VT May 2012 Bachelor of Arts in Humanities

Priya Laghari New York, NY | (222) 111-0000 | [email protected] | www.priyabizdev.com Resume Profile Strategy Development: Grew John Deere’s international sales by 13% by tapping into undeserved countries in Southeast Asia Management: Oversaw a team of managers representing marketing, sales, and product teams. Streamlined collaborative, cross-functional communications through agile and scrum management system CRM: Developed, customized, and implemented new customer relationship management database for accounts totaling over $10M in value Work Experience Business Development Manager 01/2015-Present Microsoft | Redmond, WA Developed product strategies and roadmap for Google AdWords, increasing inbound traffic by 26% YoY Reduced time training on new software by 50% for new and existing employees by implement e-learning programs Spearheaded digital marketing campaign worth $1M that saw a return of 200% in first year by qualifying leads earlier in the sales funnel Regional Sales Manager 11/2012-01/2015 Big Things Inc. | St. Louis, MO Managed territory encompassing 29 regional locations with an annual revenue of approx. $55M Worked with C-level executives to plan business strategies, resulting in 20% reduction in overhead costs Increased client retention by 12% in first year by implementing a CRM approach based on account profiling and elevating levels of relationship selling Account Manager 02/2009-11/2012 Solutions Corp. | Chicago, IL Implemented and developed CRM strategic plans, increasing retention of long-term clients by 22% Maintained 50+ accounts totaling over $35M in value Generated leads through one-on-one consultation via phone inquiries, online check-ins, and meeting office walk-ins Relevant Skills CRM: Proficient with Salesforce, Zoho, and HubSpot; some experience with Keap. Used various CRM software over a decade to successfully manage customer relations and quick to adapt to new software and tools that aid in quality of customer experience. Salesmanship: Negotiated and closed over several deals worth $1M+ and skilled in upselling and cross-selling. Adept at working closely with marketing and product teams to maximize the efficiency of the sales funnel for both inbound and outbound traffic. Presentation: Represented Microsoft Northwest Region at quarterly board meetings, ensuring all stakeholders were kept abreast of new developments and opportunities. Also deliver monthly presentations to big clients and vendors to maintain positive relationship. Data analytics. Expert at integrating data from various analytics platforms, including Google, Microsoft Power BI, and SAP BusinessObjects Education Colgate University | May 2008 MBA Fordham University | May 2006 Bachelor’s Degree in Business

For more resume examples and templates:

Resume examples by job

Google docs resume template

Resume templates

Resume builder

Resume Headers Samples:

Tip : Never put your contact info in the header of your document; some applicant tracking systems might miss it.

For more on how to write a resume header:

Resume Header

Resume Titles

Resume introduction examples

Entry-Level Resume Objective.

Recent graduate with a bachelor’s in Marketing from the University of Virginia seeking an entry-level role in content marketing. Excellent copywriter with 2+ years experience editing content as a member of the UVa Writing Center.

Career Change Resume Objective.

Eager to apply 7+ years of experience with customer success management to make successful outbound B2B calls, deliver customized business solutions to new and existing customers, and provide expert product knowledge in the role of Account Manager for XYZ Inc.

Example Resume Summary Statement.

Accountant with over 8 years of experience in the medical industry. Adept at advising on management of cash deficits, reconciling departmental accounts, and creating new accounts and codes. Coordinated invoice preparation system for ABC that reduced contractor overhead by 19% YoY.

English teacher with a love of language and 6 years of experience teaching high school students. Developed new curriculum that boosted freshman reading comprehension scores by 12% and created after school book club for AP Lit class, resulting in 100% of participating students achieving a 5 on the AP Lit test.

Example Qualifications Summary.

Executive assistant with 5+ years experience helping maintain efficiency in an office of 25 employees Communicated directly with internal and external stakeholders, helping Senior Vice President manage projects worth $5M+ Proactively managed office schedules, identifying and prioritizing changes to ensure client satisfaction Recognized in a company of 500 for “Outstanding Achiever” in May 2019

Example Resume Profile.

Detail-oriented IT Specialist with 4 years of experience overseeing and improving the infrastructure of IT systems. Adept at building and running troubleshooting systems and testing services. Decreased security risk by 47% through continual optimization, while also improving the speed of client portal by 22%. Excellent communicator both internally and for client-facing discussions. Achieved 98%+ customer satisfaction ratings through weekly and monthly check-ins with accounts valued cumulatively at $500,000.

Entry-Level Resume Headline.

Bilingual College Graduate with 80 WPM Typing Speed and Tutoring Experience

Experienced Resume Headline.

Business Development Specialist with 6+ Years Experience Scaling Start-Up Tech Teams

For more on resume introductions:

Resume objective statement

Resume summary statement

Resume summary statement examples

Qualifications summary

Sample resume work experience sections

Work Experience XYZ Industries | Seattle, WA Marketing Associate | May 2019-Present Delivered weekly presentations to client-base to communicate brand messaging, increasing client retention by 11% Served as liaison between marketing and product teams, resulting in projects finishing 2 weeks early, on average Leveraged Excel skills to create and maintain spreadsheet to track consumer insights, emergent trends, and inform decisions of marketing team through competitive analysis Managed team of 5 contractors to juggle multiple priority projects simultaneously, never missing a deadline Initiated an affiliate referral program that PR team went on to turn into a revenue-generating stream valued at $30,000 annually ABC Corp | Seattle, WA Marketing Intern | September 2018-May 2019 Developed, maintained, and processed 20+ digital consent forms and distributor forms Worked collaboratively with a team of 10 marketing professionals, closely aligning our goals with the PR team Provided data analysis using Google Analytics and performed keyword research to increase blog traffic by 56% over six months Answered up to 50 customer queries by phone and email each week

For more on building the perfect resume work experience section:

Resume work experience section

First resume (no experience)

Examples Of Education Resume Sections

Graduated recently from a 4-year program.

Western Illinois University | Macomb, Illinois May 2020 Bachelor of Arts in Sociology | Minor in Psychology 3.95 GPA magna cum laude Dean’s List all semesters

Two degrees.

Fordham University | Bronx, New York April 2016 Master of Chemical Engineering Stony Brook University | Stony Brook, New York April 2014 Bachelor of Science in Chemistry

Anticipated graduation date (not yet graduated).

DePaul Univeristy | Chicago, Illinois Bachelor of Arts in History – Degree anticipated May 2021 Current GPA: 3.8

Older job seeker (graduated 10+ years ago).

University of Chicago | Chicago, Illinois Bachelor of Business Administration

High school graduate (no college degree).

Johnston High School 2016-2020 Head of Computer Club

More on crafting the perfect resume education section:

Education resume section

GPA on resume

Dean’s list

Magna cum laude

Examples Of Skills For Resume

Examples of hard skills include:

Examples of soft skills include:

Here’s more information on how to incorporate skills into your resume:

Resume skills section

Hard skills

Soft skills

Top skills for professionals

Skills-based resume

Resume writing FAQ

What is a resume?

A resume is a one to two-page document that focuses on professional experience, past achievements, education and certifications, and specific skills tailored to the job you’re applying for.

Almost every job application requires a resume, and hiring managers use them as a first impression in determining which applicants get a shot at an interview.

Whether you’re fresh out of college or have 30 years of professional experience, this guide should help craft a resume that stands out from the crowd and get you one step closer to landing your dream job.

What is the format for writing a good resume?

Most people will want to use a chronological or reverse-chronological resume format. This format is compatible with most applicant tracking systems (ATS) and is easy for employers to read. Additionally it helps highlight your experience, which helps prove your qualifications.

How far back should a resume go?

A resume should go back no further than 10 to 15 years. However, it is important that all your information is relevant. Therefore, do not include job experience that is irrelevant to your application, even if it’s fewer than 10 years old. Save that information for later discussions.

Should you personalize your resume for each job?

Yes, you should personalize your resume for each job you apply to. Many recruiters use ATS now, which will search for keywords in a resume and reject those that don’t have them. That means that the skills you choose to highlight as well as your opening, such as your resume summary, should be altered to suit each job you apply to.

You don’t need to rewrite the entire resume for each job, but it does show attention to detail and initiative to make sure that your resume is customized. It also makes it more likely that you’ll get past the first step of the process.

State of New York Department of Labor – Resumes, Cover Letters and Job Applications

Harvard University – Create a Resume/CV or Cover Letter

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Matthew Zane is the lead editor of Zippia's How To Get A Job Guides. He is a teacher, writer, and world-traveler that wants to help people at every stage of the career life cycle. He completed his masters in American Literature from Trinity College Dublin and BA in English from the University of Connecticut.

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• Career Advice >
• Resume Structure >
• Parts Of A Resume >

• Self Introduction
• Start Conversation
• Self Introduction Generator
• Introduction in Other Languages

27 Examples of Self Introduction in English For Great First Impression – Introduce Yourself In English

Telling someone about yourself can be tricky if you’re not sure how to go about it, but when you’re in an interview or at the start of your first day on the job, giving someone an overview of your previous work and education experience isn’t only necessary – it shows that you’re excited to be there and prepared to work hard.

Here are some examples of self introduction in English that you can use to introduce yourself.

You can check the video to learn more..

Self Introduction in English Examples

Example 1: 

Hello, my name is [name] and I am writing to introduce myself. My interests include photography, art, and music. I enjoy making things out of clay and woodworking.

I am a native of the United States and have been here for over 20 years now. I grew up in [city] where I attended school. After high school, I moved to [state] where I went to college at [school name].

During college, it was not easy for me to make friends because I was shy and quiet. It wasn’t until after college when I started working at [job title], that my relationships with others changed for the better. At work, I was able to open up more as well as learn how to communicate better with others by using body language and tone of voice rather than words alone. This resulted in me being promoted from a part-time employee into an assistant manager position within two years of working there full-time!

Hello, I’m [first name], and I’m a writer.

I’ve been writing for a while now, and it’s become an integral part of my life. My passion for writing started when I was in elementary school. I got a pen and paper and wrote down everything that popped into my head—I couldn’t stop!

As my writing skills improved, so did my confidence as a writer. At first, people thought I was just a kid with a lot of energy; but now they see that writing is more than just something fun to do—it’s something that makes me happy, and gives me clarity on what I want out of life, and helps me make sense of the world around me.

So if you’re interested in hiring me as your writer or if you have any questions about what it’s like to work with me, please feel free to reach out!

Hi, I’m [name] and I work at [company] as a [job title]!

I’m a recent college graduate and have been working in customer service for the past six months. I’m looking for opportunities to learn more about the customer service field and grow my skills to take on more challenging roles.

[Company name] provides the best customer service in the world, and I am excited to join such an amazing team.

Self Introduction Paragraph Examples

My name is [name], and I’m a [type of person].

I love to [what you love to do].

When I’m not working or doing what I love, my friends and family are the most important thing in my life. They mean the world to me. When they’re around, I feel like everything is possible.

I’m currently in my final year of university, and it’s been one of the most amazing years of my life so far. I’ve learned so much about myself and how to be a better person, which has made me feel more confident than ever before.

Hi! I’m [name] and I’m so excited to meet you all.

I’m a passionate, driven person who wants to do my part to make the world a better place. That’s why I’m here at [company name].

I’ve got a lot of experience working in customer service, but I also have a passion for helping people find their best path forward when they’re faced with challenges. And that’s what we’re working on at [company name]: finding those solutions for our clients so they can focus on what matters the most—their business.

I’m looking forward to getting to know you all!

• 3 Examples of Self Introduction to a Landlord
• 9 Examples of Self Introduction For Pharma Interview

Hi, my name is [name], and I’m here to tell you about my [job].

I’ve been working as a [job] for [number of years], and I love it. It’s an amazing job that allows me to do what I love most—make people happy!

My favorite part of my job is seeing how much happiness can be brought into someone’s life when they’re feeling down or stressed out. I know that by helping people feel better, we’re all better off as a community.

I also really enjoy meeting new people every day who need support in their journey through life. Being able to share what I know with them has helped me grow personally and professionally, so thank you for your support!

Self Introduction Speech Examples For Students

Hi, my name is [name], and I’m about to give you a self-introduction speech.

I’m going to tell you about myself in three parts: who I am, what I’ve done, and why I should be hired for this job.

First, let’s talk about who I am: I’m [age] years old. I’ve been working as a [job title] for [amount of time]. And I love it! It’s made me very good at what I do and keeps me busy all day long.

And now let’s talk about what I’ve done…

I started working at the company when they were just starting, and now they’re one of the top 10 companies in our industry. They’re growing so fast that there are times when we can’t keep up with hiring new people or training them properly. That’s where you come in—you’re going to help us hire some awesome new people who are ready to hit the ground running!

And finally, why should you hire me? Well… because if this were a movie script, there would be no way for me not to get hired by your company!

Hello, my name is [name] and I am a student at [school].

I am interested in pursuing a career in the field of [industry], and I would like to study [field] at [school].

My current job is working as a marketing assistant for [company], where I handle all the emails and calls from clients, as well as manage our social media accounts.

I have been working in this position for over three years now, and it has greatly improved my skillset in terms of customer relations and communication abilities. I would love to continue working for [company] after graduating from college with a degree in both marketing and business management.

Hello, my name is [name] and I’m a student at [school name].

I have always loved to learn and explore, so when I was in the 8th grade I started taking classes at my local college. Now, I have many different degrees from various programs and am heavily involved in the community at large.

In my free time, I enjoy spending time with family, and friends and doing things that make me happy. One of those things is hiking!

Self Introduction Sample For Nurse Job Interview

Hi, I’m [name], and I hope to be the next one of you awesome nurses!

I have a bachelor’s degree in nursing and am currently working as a nurse at [hospital name]. I’ve worked in many different areas, including ER, ICU, and medical-surgical. I love working with patients from all walks of life, but my favorite part is taking care of babies because they’re so sweet and innocent.

I also enjoy helping others learn about their health, whether it’s through patient education or offering advice on dieting or exercise.

Hello, I’m [name] and I’m a nurse. I’ve been in the industry for many years and have worked with many different kinds of patients. I am looking to move into a leadership position, preferably with a hospital or nursing home to manage more than one unit. I believe that the most important part of my job is making sure that my patients are comfortable in their care environment and feel safe at all times. I also enjoy working with other staff members because they can help me access different areas of expertise, which makes me a better nurse and leader.

I would love an opportunity to discuss how my experience could benefit your organization!

Hello, I’m [name] and I’m looking for a job as a nurse.

I’m a middle school student who loves to help people. I’ve had experience working at [hospital name] and [hospital name], where I helped children get better after they were injured.

I also love volunteering at the local animal shelter, where I’ve helped an elderly cat named [cat name]. The owner of the shelter said that she couldn’t find a home for her because she was old, but after working with her, I realized that she was still young at heart.

The hospital where I work now is great and everyone there is very nice, but it’s not the same as being able to help people. It’s hard for me to watch someone get hurt or sick on my shift—especially when there’s nothing that I can do about it—and I want something more for myself than just working in healthcare.

Self Introduction Speech Examples For School Students

Hello! My name is [name], and I’m here to introduce myself to the class.

I’m from [city] in [country]. I’ve been living in the United States for five years now, but I’ve been here for seven. I love this country, and I love being able to learn more about it every day.

In high school, I was a really good student—I got straight A’s all the time. But during my senior year, one of my teachers taught us how to write a speech about ourselves—and that’s when everything changed. Now when someone asks me what I want to be when I grow up, instead of saying “an accountant,” like everyone else says, I say “a teacher.”

So this is me: A teacher who has learned so many things since she started working with children at the age of 18. And now at age 32, she has even more knowledge than she did before!

Hello, my name is [name], and I’m a student at [school name].

I’m excited to be here today because I’ve been wanting to go to this school for a long time. My favorite subject is math, so it’s cool that there will be an opportunity for me to learn more about that.

I also love reading a lot of books and watching movies, so I think this is going to be a good fit for me.

My parents are very supportive of my dreams and help me whenever they can. They always make sure that I am doing what I want, so if you have any questions about anything related to school or your studies, feel free to ask them!

Hello, everyone! I’m [name], and I was just thinking about what to say.

I think that you’re all really smart and kind, and it’s a pleasure to meet you!

My name is [name] and I’m going to be taking your next test. Hopefully, we’ll get along well enough to make it interesting.

I’m here today because I want to talk about [topic]. It’s important to me because it affects my life every day, but also helps me think about things that are important in the world.

Self Introduction Speech Examples Public Speaking

I am a passionate person, who loves to learn and share knowledge with others. I believe that every person should be treated equally, no matter their gender, race, or religion.

I have always dreamed of becoming an entrepreneur. I have been working in the field for the last 6 years and it has become my passion now.

I have completed my MBA from St. Xavier’s College and I worked as an Assistant Manager in a reputed company for 4 years before joining here at [company name].

Hello, my name is [name] and I am a [job title]. I have been working as a [job title] for [number of years] and I have been enjoying every moment of it.

I have always had a passion for [job title], and it is truly an honor to be able to work with such amazing people.

I have been lucky enough to work with some of the most talented people in the world, including [famous person’s name], who has taught me so much about [job title].

I would like to thank you all for this opportunity because it has helped me grow both personally and professionally. It has brought me closer to my family and allowed me to meet new people who share similar interests.

Hi, I’m [name], and I’m a professional speaker.

I’ve been giving speeches for over 10 years, and I love it.

My favorite part is being able to share what I know with other people engagingly. It’s also really fun to meet new people and hear their stories because then I can learn from them too!

I also like that people are usually surprised when they find out how much time goes into preparing for a speech—it’s not just about speaking fast or moving your mouth around—but about making it personal and interesting for your audience.

If you have any questions about anything related to public speaking, feel free to contact me at [email address].

Self Introduction Sample For Hr Interview

Hello, I’m [name], a junior HR professional at [company name]. I’m interested in the position of HR Manager, and I’m here today because I think you’re the right person for it.

I have a Bachelor’s degree in Human Resources and a Master’s degree in Personnel Management, both from [school name]. My interests include [interests], which are things like [things], which are things like [things].

In my spare time, I enjoy watching sports on TV and playing volleyball with friends at the local park.

Hello, I’m [name] and I’m a [position] at [company name]. I love to work hard, which is why I’m so excited to be here.

I’ve been working with [company name] for years now, and it’s been an amazing experience. I’ve been able to learn so much about myself and the company in that time.

I’d love to talk more about my experience with you! Please feel free to reach out if you’d like any additional details or want me to send you anything from HR.

Hello! I’m [name], and I would be happy to answer any questions you have about my qualifications for this position.

I have a bachelor’s degree in computer science, but I’ve also spent the past six years working as a software engineer. In my current role, I’m responsible for building, maintaining, and improving our software products.

Throughout my career, I’ve worked with engineers from all over the world who have taught me how to problem-solve creatively and work well with others. My experience with developers at [company name] has given me an understanding of what it takes to build quality products that meet our customers’ needs.

The skills listed on my resume are just a small representation of the competencies that make me a great fit for this position:

– Able to build robust, scalable systems that meet customer needs and respond quickly to change

– Able to communicate effectively with other team members

Self Introduction Examples For Experienced Software Engineers

Hello, I am [name], and I am an experienced software engineer.

My specialty is in creating high-quality, well-tested code that solves business problems for my clients. I have been working with them for about five years, and have also worked as a freelance software engineer for several other companies during that time.

I have a Bachelor’s degree in Computer Science from [school name]. After graduating, I worked as a software developer at [company name] for two years. During this time, I learned how to contribute my skills to the company by making contributions within the company’s code base. After working at [company name], I decided to pursue a career as a freelancer and started freelancing immediately.

As a freelancer, my primary focus has been working on projects related to building web applications using mostly JavaScript-based technologies such as HTML5+CSS3/SASS/LESS/JAVASCRIPT (JS) frameworks like ReactJS or VueJS, or NodeJS (server side). However, I have worked with the PHP framework (Laravel) on some projects too.

Hi! I’m [Name] and I’m a software engineer at [company name]. I’ve been working in this industry for six years now, and it’s always been my dream to be in the field. When I graduated from college, I started working as a developer at one of the country’s largest consulting firms. After two years there, I decided to move on and pursue my dream of being a software engineer—and here I am today!

I love what I do because it allows me to work on some cool projects. One of my favorite parts of being a software engineer is working with clients and helping them improve their products. It’s also very rewarding when you see how your work helps people take control of their lives or businesses.

I am a software engineer with over 10 years of experience. I have worked on many different projects, including web development, mobile applications, and backend systems.

My strengths are in designing and implementing scalable solutions while maintaining high-quality standards. I am also very good at communicating my ideas effectively and creating solutions that meet the needs of my clients. I have worked in teams to develop solutions that are both functional and aesthetically pleasing.

I would love to work on projects that allowed me to use my skills and knowledge to help solve real problems for people in our community.

Self Introduction Sample For Virtual Assistant

My name is [your name here]. I am the founder of [company name] and I have been a virtual assistant for 10 years.

I love helping people with their problems and helping them grow their businesses. I’m also a huge fan of dogs, serial killers, and the Harry Potter series.

Example 2: 

I’m [name], and I’m a virtual assistant and web developer based in [location].

I bring over 15 years of experience as a web developer, working with both small and large businesses, to assist you in getting your projects off the ground. Whether you need help building websites, or just need someone who can manage your social media, my background as a web developer will help me keep you informed, on track, and able to stay focused on your goals.

I have experience working with clients from all over the world and am always looking forward to helping others achieve their goals.

Example 3: 

Hello, I’m [name] and I’m a virtual assistant.

I’ve been working as a VA for over [years] now, and I love it! I work with people who are looking to get their business off the ground, or who just need some extra help around the house. My clients are always happy with my work.

In addition to being a VA, I’m also an avid reader and writer. I enjoy helping others in any way that I can—whether it’s by offering advice or helping them write their copy for landing pages or emails.

I’ve worked on projects ranging from simple blog posts to complex web applications (both front-end and back-end), so whatever your project requires, you’ll find me very capable of handling it.

Related Questions:

Can an introduction be one sentence.

Yes. Just give your name and then your question. There is no reason to list all your credentials first. That’s boring and drawn out. You should know about the community that you’re applying for. You don’t need to list the fact you are a school teacher, that you have a degree in English, that you have a spouse and 2 kids. All of that stuff is irrelevant when it comes to what you want to know, and you’re just wasting space.

Can Introduction Be Two Paragraphs?

Yes. The introduction is a paragraph. That’s the whole rule. With that said, it can be two paragraphs, it can be ten paragraphs, and it can be a page. The length of your introduction is dependent on several factors: who you are writing for, how much time you have to write, how detailed you want to get, and how much detail your reader can absorb.

With that said, let’s take a look at a few examples of great introductions: 1. This is the best, most concise introduction I’ve ever read. Not only is the information short and sweet, but it gets right to the point and shows exactly what the reader has to do, and why it’s important.

The Verdict: Self Introduction Examples

Choose a template that you like, edit it and make it your own. When you’re done, add your photos to the design. Present yourself to the world with these stunning, professional designs for your self introduction. And as always, please feel free to contact me if you have a question or would like to give feedback on this article.

Hi, I a Usmaan Ali, a content writer. I’ve always been passionate about writing and blogging. I hope you enjoy my blog posts as much as I enjoy writing it!

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In a world of job interviews, the question “Tell me about yourself” is often an opening question that interviewers ask. Here, giving a self-introduction in an interview doesn’t simply mean telling your entire life story or listing everything you have achieved so far. Instead, a self-introduction in a job interview is a chance for you to present yourself in a professional light and talk about your key experiences, skills, and qualities that make you a perfect fit for the role you’re interviewing for.

Crafting the right answer to this question requires skills, preparation, and an understanding of what your interviewer is trying to find out about you. In this blog, we will take a look at the purpose, strategies, tips, and sample answers that will help you effectively answer the self-introduction question during the interview. Let’s quickly get started!

The question “Can you tell me about yourself?” is often regarded as an icebreaker during an interview. Its primary aim is to gain a comprehensive understanding of your background, experiences, skills, and overall personality. Interviewers use this question to assess how effectively you present yourself, evaluate your communication skills, and gauge your ability to articulate your strengths and qualifications. Moreover, a self-introduction in an interview serves as a means for the interviewer to ascertain how well you align with the job requirements and company culture.

Additionally, since the question usually is an opening question, it helps establish rapport between the interviewer and candidate, setting a tone for the rest of the interview.

• Interview Tips on How to Introduce Yourself

Tailor your answer to align with the job description. Talk about your experiences and skills that are directly relevant to the job role you are interviewing for.

To prepare an answer to introduce yourself during an interview, finding the perfect balance is crucial. It’s advisable to keep your introduction concise yet informative, providing a glimpse into your qualifications and background. Aim to craft an answer that lasts 2-3 minutes, effectively highlighting the key pointers.

Rather than listing job titles and responsibilities, focus on highlighting your most notable achievements. Share stories of challenges you’ve overcome, projects you’ve led, and outcomes you’ve achieved.

Show your passion in your introduction by expressing enthusiasm for the industry, company, and the job role. Employers or hiring managers hunt for candidates who are genuinely excited about the opportunity.

Prepare your self-introduction pitch very strategically. Highlight what makes you different from other candidates. Whether it’s your special skill, achievement, or perspective, highlighting and talking about your unique selling proposition can help you leave a positive impression.

To deliver a great introduction pitch during an interview, rehearse it well. Improve your delivery by practicing in front of a mirror, with a friend, or by recording yourself.

Related: How to Describe Yourself for an Interview – Sample Answers and Examples

• Self Introduction Samples for a Job Interview

Hi, I am [Name ], I recently graduated with a degree in [Your Field], and during my academic journey, I had the opportunity to intern at [Company Name] as [Job Role]. This experience was instrumental in shaping my skills in [relevant skills], and I’m eager to leverage them in a dynamic role like [Job Title]. I’m particularly drawn to [specific aspect of the industry], and I’m excited about the prospect of contributing to the innovative projects here at [Company Name].

Hello, my name is [Your Name], and I am thrilled to be here today. As a recent graduate with a degree in [Your Field], I am eager to kick-start my career in [Specific Industry or Job Role]. Throughout my academic journey, I have developed a strong foundation in [Key Skills or Knowledge Areas Relevant to the Job]. For instance, during my internship at [Company Name], I had the opportunity to [Briefly Describe Relevant Experience or Project]. This experience not only honed my technical skills but also taught me the importance of teamwork and effective communication in achieving project goals. I am excited about the opportunity to apply my knowledge and contribute to the innovative projects here at [Company Name]. Thank you for considering my candidacy.

Hi, My name is [Your Name], and I am excited to be interviewing for the [Job Title] position. With over [Number of Years] years of experience in [Industry or Field], I have developed a deep understanding of [Key Skills or Knowledge Areas Relevant to the Job]. Throughout my career, I have had the opportunity to [Briefly Describe Relevant Achievements or Projects], which has allowed me to refine my expertise in [Specific Area]. For example, in my previous role at [Previous Company], I spearheaded a project to [Briefly Describe Relevant Achievement or Initiative], resulting in [Quantifiable Result or Impact]. I am particularly drawn to the opportunity at [Company Name] because of [Specific Reason, such as Company’s Reputation, Innovative Projects, or Company Culture]. I am eager to leverage my skills and experience to contribute to the success of your team. Thank you for considering my application.

Sample 2: 

Hello, [Interviewer’s Name]. My name is [Your Name], and I am delighted to be interviewing for the [Job Title] position. With a proven track record of success in [Industry or Field], I bring over [Number of Years] years of experience in [Specific Areas of Expertise]. Throughout my career, I have consistently delivered results by [Briefly Describe Relevant Achievements or Projects]. For instance, at [Previous Company], I led a team to [Briefly Describe Relevant Achievement or Initiative], resulting in [Quantifiable Result or Impact]. Additionally, my experience has equipped me with strong leadership, problem-solving, and communication skills, which I believe are essential for success in this role. I am drawn to the opportunity at [Company Name] because of [Specific Reason, such as Company’s Innovative Projects, Growth Opportunities, or Company Culture]. I am excited about the possibility of bringing my expertise to your team and making a meaningful impact. Thank you for considering me for this opportunity.

In Conclusion, A great opening introduction is a mix of creativity and strategy.  It requires thoughtful preparation, authenticity, and the ability to communicate your value proposition effectively.  Follow these tips and sample answers to confidently approach the question “Tell me about yourself” in an interview.

Remember, your introduction sets the tone for the rest of the conversation, so make it count!

Read More: How to Answer “What Is Your Biggest Achievement?” With Samples

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• Published: 08 May 2024

Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective

• Chenyu Gu   ORCID: orcid.org/0000-0001-6059-0573 1 &
• Qiuting Duan 2  

Humanities and Social Sciences Communications volume  11 , Article number:  587 ( 2024 ) Cite this article

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• Cultural and media studies

Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact of influencer advertisements, as it encompasses the proactive involvement of consumers in spreading advertisements and creating value. Therefore, investigating the mechanisms behind consumer engagement holds significant relevance for formulating effective influencer advertising strategies. The current study, grounded in self-determination theory and employing a stimulus-organism-response framework, constructs a general model to assess the impact of influencer factors, advertisement information, and social factors on consumer engagement. Analyzing data from 522 samples using structural equation modeling, the findings reveal: (1) Social media influencers are effective at generating initial online traffic but have limited influence on deeper levels of consumer engagement, cautioning advertisers against overestimating their impact; (2) The essence of higher-level engagement lies in the ad information factor, affirming that in the new media era, content remains ‘king’; (3) Interpersonal factors should also be given importance, as influencing the surrounding social groups of consumers is one of the effective ways to enhance the impact of advertising. Theoretically, current research broadens the scope of both social media and advertising effectiveness studies, forming a bridge between influencer marketing and consumer engagement. Practically, the findings offer macro-level strategic insights for influencer marketing.

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Introduction.

Recent studies have highlighted an escalating aversion among audiences towards traditional online ads, leading to a diminishing effectiveness of traditional online advertising methods (Lou et al., 2019 ). In an effort to overcome these challenges, an increasing number of brands are turning to influencers as their spokespersons for advertising. Utilizing influencers not only capitalizes on their significant influence over their fan base but also allows for the dissemination of advertising messages in a more native and organic manner. Consequently, influencer-endorsed advertising has become a pivotal component and a growing trend in social media advertising (Gräve & Bartsch, 2022 ). Although the topic of influencer-endorsed advertising has garnered increasing attention from scholars, the field is still in its infancy, offering ample opportunities for in-depth research and exploration (Barta et al., 2023 ).

Presently, social media influencers—individuals with substantial follower bases—have emerged as the new vanguard in advertising (Hudders & Lou, 2023 ). Their tweets and videos possess the remarkable potential to sway the purchasing decisions of thousands if not millions. This influence largely hinges on consumer engagement behaviors, implying that the impact of advertising can proliferate throughout a consumer’s entire social network (Abbasi et al., 2023 ). Consequently, exploring ways to enhance consumer engagement is of paramount theoretical and practical significance for advertising effectiveness research (Xiao et al., 2023 ). This necessitates researchers to delve deeper into the exploration of the stimulating factors and psychological mechanisms influencing consumer engagement behaviors (Vander Schee et al., 2020 ), which is the gap this study seeks to address.

The Stimulus-Organism-Response (S-O-R) framework has been extensively applied in the study of consumer engagement behaviors (Tak & Gupta, 2021 ) and has been shown to integrate effectively with self-determination theory (Yang et al., 2019 ). Therefore, employing the S-O-R framework to investigate consumer engagement behaviors in the context of influencer advertising is considered a rational approach. The current study embarks on an in-depth analysis of the transformation process from three distinct dimensions. In the Stimulus (S) phase, we focus on how influencer factors, advertising message factors, and social influence factors act as external stimuli. This phase scrutinizes the external environment’s role in triggering consumer reactions. During the Organism (O) phase, the research explores the intrinsic psychological motivations affecting individual behavior as posited in self-determination theory. This includes the willingness for self-disclosure, the desire for innovation, and trust in advertising messages. The investigation in this phase aims to understand how these internal motivations shape consumer attitudes and perceptions in the context of influencer marketing. Finally, in the Response (R) phase, the study examines how these psychological factors influence consumer engagement behavior. This part of the research seeks to understand the transition from internal psychological states to actual consumer behavior, particularly how these states drive the consumers’ deep integration and interaction with the influencer content.

Despite the inherent limitations of cross-sectional analysis in capturing the full temporal dynamics of consumer engagement, this study seeks to unveil the dynamic interplay between consumers’ psychological needs—autonomy, competence, and relatedness—and their varying engagement levels in social media influencer marketing, grounded in self-determination theory. Through this lens, by analyzing factors related to influencers, content, and social context, we aim to infer potential dynamic shifts in engagement behaviors as psychological needs evolve. This approach allows us to offer a snapshot of the complex, multi-dimensional nature of consumer engagement dynamics, providing valuable insights for both theoretical exploration and practical application in the constantly evolving domain of social media marketing. Moreover, the current study underscores the significance of adapting to the dynamic digital environment and highlights the evolving nature of consumer engagement in the realm of digital marketing.

Literature review

Stimulus-organism-response (s-o-r) model.

The Stimulus-Response (S-R) model, originating from behaviorist psychology and introduced by psychologist Watson ( 1917 ), posits that individual behaviors are directly induced by external environmental stimuli. However, this model overlooks internal personal factors, complicating the explanation of psychological states. Mehrabian and Russell ( 1974 ) expanded this by incorporating the individual’s cognitive component (organism) into the model, creating the Stimulus-Organism-Response (S-O-R) framework. This model has become a crucial theoretical framework in consumer psychology as it interprets internal psychological cognitions as mediators between stimuli and responses. Integrating with psychological theories, the S-O-R model effectively analyzes and explains the significant impact of internal psychological factors on behavior (Koay et al., 2020 ; Zhang et al., 2021 ), and is extensively applied in investigating user behavior on social media platforms (Hewei & Youngsook, 2022 ). This study combines the S-O-R framework with self-determination theory to examine consumer engagement behaviors in the context of social media influencer advertising, a logic also supported by some studies (Yang et al., 2021 ).

Self-determination theory

Self-determination theory, proposed by Richard and Edward (2000), is a theoretical framework exploring human behavioral motivation and personality. The theory emphasizes motivational processes, positing that individual behaviors are developed based on factors satisfying their psychological needs. It suggests that individual behavioral tendencies are influenced by the needs for competence, relatedness, and autonomy. Furthermore, self-determination theory, along with organic integration theory, indicates that individual behavioral tendencies are also affected by internal psychological motivations and external situational factors.

Self-determination theory has been validated by scholars in the study of online user behaviors. For example, Sweet applied the theory to the investigation of community building in online networks, analyzing knowledge-sharing behaviors among online community members (Sweet et al., 2020 ). Further literature review reveals the applicability of self-determination theory to consumer engagement behaviors, particularly in the context of influencer marketing advertisements. Firstly, self-determination theory is widely applied in studying the psychological motivations behind online behaviors, suggesting that the internal and external motivations outlined within the theory might also apply to exploring consumer behaviors in influencer marketing scenarios (Itani et al., 2022 ). Secondly, although research on consumer engagement in the social media influencer advertising context is still in its early stages, some studies have utilized SDT to explore behaviors such as information sharing and electronic word-of-mouth dissemination (Astuti & Hariyawan, 2021 ). These behaviors, which are part of the content contribution and creation dimensions of consumer engagement, may share similarities in the underlying psychological motivational mechanisms. Thus, this study will build upon these foundations to construct the Organism (O) component of the S-O-R model, integrating insights from SDT to further understand consumer engagement in influencer marketing.

Consumer engagement

Although scholars generally agree at a macro level to define consumer engagement as the creation of additional value by consumers or customers beyond purchasing products, the specific categorization of consumer engagement varies in different studies. For instance, Simon and Tossan interpret consumer engagement as a psychological willingness to interact with influencers (Simon & Tossan, 2018 ). However, such a broad definition lacks precision in describing various levels of engagement. Other scholars directly use tangible metrics on social media platforms, such as likes, saves, comments, and shares, to represent consumer engagement (Lee et al., 2018 ). While this quantitative approach is not flawed and can be highly effective in practical applications, it overlooks the content aspect of engagement, contradicting the “content is king” principle of advertising and marketing. We advocate for combining consumer engagement with the content aspect, as content engagement not only generates more traces of consumer online behavior (Oestreicher-Singer & Zalmanson, 2013 ) but, more importantly, content contribution and creation are central to social media advertising and marketing, going beyond mere content consumption (Qiu & Kumar, 2017 ). Meanwhile, we also need to emphasize that engagement is not a fixed state but a fluctuating process influenced by ongoing interactions between consumers and influencers, mediated by the evolving nature of social media platforms and the shifting sands of consumer preferences (Pradhan et al., 2023 ). Consumer engagement in digital environments undergoes continuous change, reflecting a journey rather than a destination (Viswanathan et al., 2017 ).

The current study adopts a widely accepted definition of consumer engagement from existing research, offering operational feasibility and aligning well with the research objectives of this paper. Consumer engagement behaviors in the context of this study encompass three dimensions: content consumption, content contribution, and content creation (Muntinga et al., 2011 ). These dimensions reflect a spectrum of digital engagement behaviors ranging from low to high levels (Schivinski et al., 2016 ). Specifically, content consumption on social media platforms represents a lower level of engagement, where consumers merely click and read the information but do not actively contribute or create user-generated content. Some studies consider this level of engagement as less significant for in-depth exploration because content consumption, compared to other forms, generates fewer visible traces of consumer behavior (Brodie et al., 2013 ). Even in a study by Qiu and Kumar, it was noted that the conversion rate of content consumption is low, contributing minimally to the success of social media marketing (Qiu & Kumar, 2017 ).

On the other hand, content contribution, especially content creation, is central to social media marketing. When consumers comment on influencer content or share information with their network nodes, it is termed content contribution, representing a medium level of online consumer engagement (Piehler et al., 2019 ). Furthermore, when consumers actively upload and post brand-related content on social media, this higher level of behavior is referred to as content creation. Content creation represents the highest level of consumer engagement (Cheung et al., 2021 ). Although medium and high levels of consumer engagement are more valuable for social media advertising and marketing, this exploratory study still retains the content consumption dimension of consumer engagement behaviors.

Theoretical framework

Internal organism factors: self-disclosure willingness, innovativeness, and information trust.

In existing research based on self-determination theory that focuses on online behavior, competence, relatedness, and autonomy are commonly considered as internal factors influencing users’ online behaviors. However, this approach sometimes strays from the context of online consumption. Therefore, in studies related to online consumption, scholars often use self-disclosure willingness as an overt representation of autonomy, innovativeness as a representation of competence, and trust as a representation of relatedness (Mahmood et al., 2019 ).

The use of these overt variables can be logically explained as follows: According to self-determination theory, individuals with a higher level of self-determination are more likely to adopt compensatory mechanisms to facilitate behavior compared to those with lower self-determination (Wehmeyer, 1999 ). Self-disclosure, a voluntary act of sharing personal information with others, is considered a key behavior in the development of interpersonal relationships. In social environments, self-disclosure can effectively alleviate stress and build social connections, while also seeking societal validation of personal ideas (Altman & Taylor, 1973 ). Social networks, as para-social entities, possess the interactive attributes of real societies and are likely to exhibit similar mechanisms. In consumer contexts, personal disclosures can include voluntary sharing of product interests, consumption experiences, and future purchase intentions (Robertshaw & Marr, 2006 ). While material incentives can prompt personal information disclosure, many consumers disclose personal information online voluntarily, which can be traced back to an intrinsic need for autonomy (Stutzman et al., 2011 ). Thus, in this study, we consider the self-disclosure willingness as a representation of high autonomy.

Innovativeness refers to an individual’s internal level of seeking novelty and represents their personality and tendency for novelty (Okazaki, 2009 ). Often used in consumer research, innovative consumers are inclined to try new technologies and possess an intrinsic motivation to use new products. Previous studies have shown that consumers with high innovativeness are more likely to search for information on new products and share their experiences and expertise with others, reflecting a recognition of their own competence (Kaushik & Rahman, 2014 ). Therefore, in consumer contexts, innovativeness is often regarded as the competence dimension within the intrinsic factors of self-determination (Wang et al., 2016 ), with external motivations like information novelty enhancing this intrinsic motivation (Lee et al., 2015 ).

Trust refers to an individual’s willingness to rely on the opinions of others they believe in. From a social psychological perspective, trust indicates the willingness to assume the risk of being harmed by another party (McAllister, 1995 ). Widely applied in social media contexts for relational marketing, information trust has been proven to positively influence the exchange and dissemination of consumer information, representing a close and advanced relationship between consumers and businesses, brands, or advertising endorsers (Steinhoff et al., 2019 ). Consumers who trust brands or social media influencers are more willing to share information without fear of exploitation (Pop et al., 2022 ), making trust a commonly used representation of the relatedness dimension in self-determination within consumer contexts.

Construction of the path from organism to response: self-determination internal factors and consumer engagement behavior

Following the logic outlined above, the current study represents the internal factors of self-determination theory through three variables: self-disclosure willingness, innovativeness, and information trust. Next, the study explores the association between these self-determination internal factors and consumer engagement behavior, thereby constructing the link between Organism (O) and Response (R).

Self-disclosure willingness and consumer engagement behavior

In the realm of social sciences, the concept of self-disclosure willingness has been thoroughly examined from diverse disciplinary perspectives, encompassing communication studies, sociology, and psychology. Viewing from the lens of social interaction dynamics, self-disclosure is acknowledged as a fundamental precondition for the initiation and development of online social relationships and interactive engagements (Luo & Hancock, 2020 ). It constitutes an indispensable component within the spectrum of interactive behaviors and the evolution of interpersonal connections. Voluntary self-disclosure is characterized by individuals divulging information about themselves, which typically remains unknown to others and is inaccessible through alternative sources. This concept aligns with the tenets of uncertainty reduction theory, which argues that during interpersonal engagements, individuals seek information about their counterparts as a means to mitigate uncertainties inherent in social interactions (Lee et al., 2008 ). Self-disclosure allows others to gain more personal information, thereby helping to reduce the uncertainty in interpersonal relationships. Such disclosure is voluntary rather than coerced, and this sharing of information can facilitate the development of relationships between individuals (Towner et al., 2022 ). Furthermore, individuals who actively engage in social media interactions (such as liking, sharing, and commenting on others’ content) often exhibit higher levels of self-disclosure (Chu et al., 2023 ); additional research indicates a positive correlation between self-disclosure and online engagement behaviors (Lee et al., 2023 ). Taking the context of the current study, the autonomous self-disclosure willingness can incline social media users to read advertising content more attentively and share information with others, and even create evaluative content. Therefore, this paper proposes the following research hypothesis:

H1a: The self-disclosure willingness is positively correlated with content consumption in consumer engagement behavior.

H1b: The self-disclosure willingness is positively correlated with content contribution in consumer engagement behavior.

H1c: The self-disclosure willingness is positively correlated with content creation in consumer engagement behavior.

Innovativeness and consumer engagement behavior

Innovativeness represents an individual’s propensity to favor new technologies and the motivation to use new products, associated with the cognitive perception of one’s self-competence. Individuals with a need for self-competence recognition often exhibit higher innovativeness (Kelley & Alden, 2016 ). Existing research indicates that users with higher levels of innovativeness are more inclined to accept new product information and share their experiences and discoveries with others in their social networks (Yusuf & Busalim, 2018 ). Similarly, in the context of this study, individuals, as followers of influencers, signify an endorsement of the influencer. Driven by innovativeness, they may be more eager to actively receive information from influencers. If they find the information valuable, they are likely to share it and even engage in active content re-creation to meet their expectations of self-image. Therefore, this paper proposes the following research hypotheses:

H2a: The innovativeness of social media users is positively correlated with content consumption in consumer engagement behavior.

H2b: The innovativeness of social media users is positively correlated with content contribution in consumer engagement behavior.

H2c: The innovativeness of social media users is positively correlated with content creation in consumer engagement behavior.

Information trust and consumer engagement

Trust refers to an individual’s willingness to rely on the statements and opinions of a target object (Moorman et al., 1993 ). Extensive research indicates that trust positively impacts information dissemination and content sharing in interpersonal communication environments (Majerczak & Strzelecki, 2022 ); when trust is established, individuals are more willing to share their resources and less suspicious of being exploited. Trust has also been shown to influence consumers’ participation in community building and content sharing on social media, demonstrating cross-cultural universality (Anaya-Sánchez et al., 2020 ).

Trust in influencer advertising information is also a key predictor of consumers’ information exchange online. With many social media users now operating under real-name policies, there is an increased inclination to trust information shared on social media over that posted by corporate accounts or anonymously. Additionally, as users’ social networks partially overlap with their real-life interpersonal networks, extensive research shows that more consumers increasingly rely on information posted and shared on social networks when making purchase decisions (Wang et al., 2016 ). This aligns with the effectiveness goals of influencer marketing advertisements and the characteristics of consumer engagement. Trust in the content posted by influencers is considered a manifestation of a strong relationship between fans and influencers, central to relationship marketing (Kim & Kim, 2021 ). Based on trust in the influencer, which then extends to trust in their content, people are more inclined to browse information posted by influencers, share this information with others, and even create their own content without fear of exploitation or negative consequences. Therefore, this paper proposes the following research hypotheses:

H3a: Information trust is positively correlated with content consumption in consumer engagement behavior.

H3b: Information trust is positively correlated with content contribution in consumer engagement behavior.

H3c: Information trust is positively correlated with content creation in consumer engagement behavior.

Construction of the path from stimulus to organism: influencer factors, advertising information factors, social factors, and self-determination internal factors

Having established the logical connection from Organism (O) to Response (R), we further construct the influence path from Stimulus (S) to Organism (O). Revisiting the definition of influencer advertising in social media, companies, and brands leverage influencers on social media platforms to disseminate advertising content, utilizing the influencers’ relationships and influence over consumers for marketing purposes. In addition to consumer’s internal factors, elements such as companies, brands, influencers, and the advertisements themselves also impact consumer behavior. Although factors like the brand image perception of companies may influence consumer behavior, considering that in influencer marketing, companies and brands do not directly interact with consumers, this study prioritizes the dimensions of influencers and advertisements. Furthermore, the impact of social factors on individual cognition and behavior is significant, thus, the current study integrates influencers, advertisements, and social dimensions as the Stimulus (S) component.

Influencer factors: parasocial identification

Self-determination theory posits that relationships are one of the key motivators influencing individual behavior. In the context of social media research, users anticipate establishing a parasocial relationship with influencers, resembling real-life relationships. Hence, we consider the parasocial identification arising from users’ parasocial interactions with influencers as the relational motivator. Parasocial interaction refers to the one-sided personal relationship that individuals develop with media characters (Donald & Richard, 1956 ). During this process, individuals believe that the media character is directly communicating with them, creating a sense of positive intimacy (Giles, 2002 ). Over time, through repeated unilateral interactions with media characters, individuals develop a parasocial relationship, leading to parasocial identification. However, parasocial identification should not be directly equated with the concept of social identification in social identity theory. Social identification occurs when individuals psychologically de-individualize themselves, perceiving the characteristics of their social group as their own, upon identifying themselves as part of that group. In contrast, parasocial identification refers to the one-sided interactional identification with media characters (such as celebrities or influencers) over time (Chen et al., 2021 ). Particularly when individuals’ needs for interpersonal interaction are not met in their daily lives, they turn to parasocial interactions to fulfill these needs (Shan et al., 2020 ). Especially on social media, which is characterized by its high visibility and interactivity, users can easily develop a strong parasocial identification with the influencers they follow (Wei et al., 2022 ).

Parasocial identification and self-disclosure willingness

Theories like uncertainty reduction, personal construct, and social exchange are often applied to explain the emergence of parasocial identification. Social media, with its convenient and interactive modes of information dissemination, enables consumers to easily follow influencers on media platforms. They can perceive the personality of influencers through their online content, viewing them as familiar individuals or even friends. Once parasocial identification develops, this pleasurable experience can significantly influence consumers’ cognitions and thus their behavioral responses. Research has explored the impact of parasocial identification on consumer behavior. For instance, Bond et al. found that on Twitter, the intensity of users’ parasocial identification with influencers positively correlates with their continuous monitoring of these influencers’ activities (Bond, 2016 ). Analogous to real life, where we tend to pay more attention to our friends in our social networks, a similar phenomenon occurs in the relationship between consumers and brands. This type of parasocial identification not only makes consumers willing to follow brand pages but also more inclined to voluntarily provide personal information (Chen et al., 2021 ). Based on this logic, we speculate that a similar relationship may exist between social media influencers and their fans. Fans develop parasocial identification with influencers through social media interactions, making them more willing to disclose their information, opinions, and views in the comment sections of the influencers they follow, engaging in more frequent social interactions (Chung & Cho, 2017 ), even if the content at times may be brand or company-embedded marketing advertisements. In other words, in the presence of influencers with whom they have established parasocial relationships, they are more inclined to disclose personal information, thereby promoting consumer engagement behavior. Therefore, we propose the following research hypotheses:

H4: Parasocial identification is positively correlated with consumer self-disclosure willingness.

H4a: Self-disclosure willingness mediates the impact of parasocial identification on content consumption in consumer engagement behavior.

H4b: Self-disclosure willingness mediates the impact of parasocial identification on content contribution in consumer engagement behavior.

H4c: Self-disclosure willingness mediates the impact of parasocial identification on content creation in consumer engagement behavior.

Parasocial identification and information trust

Information Trust refers to consumers’ willingness to trust the information contained in advertisements and to place themselves at risk. These risks include purchasing products inconsistent with the advertised information and the negative social consequences of erroneously spreading this information to others, leading to unpleasant consumption experiences (Minton, 2015 ). In advertising marketing, gaining consumers’ trust in advertising information is crucial. In the context of influencer marketing on social media, companies, and brands leverage the social connection between influencers and their fans. According to cognitive empathy theory, consumers project their trust in influencers onto the products endorsed, explaining the phenomenon of ‘loving the house for the crow on its roof.’ Research indicates that parasocial identification with influencers is a necessary condition for trust development. Consumers engage in parasocial interactions with influencers on social media, leading to parasocial identification (Jin et al., 2021 ). Consumers tend to reduce their cognitive load and simplify their decision-making processes, thus naturally adopting a positive attitude and trust towards advertising information disseminated by influencers with whom they have established parasocial identification. This forms the core logic behind the success of influencer marketing advertisements (Breves et al., 2021 ); furthermore, as mentioned earlier, because consumers trust these advertisements, they are also willing to share this information with friends and family and even engage in content re-creation. Therefore, we propose the following research hypotheses:

H5: Parasocial identification is positively correlated with information trust.

H5a: Information trust mediates the impact of parasocial identification on content consumption in consumer engagement behavior.

H5b: Information trust mediates the impact of parasocial identification on content contribution in consumer engagement behavior.

H5c: Information trust mediates the impact of parasocial identification on content creation in consumer engagement behavior.

Influencer factors: source credibility

Source credibility refers to the degree of trust consumers place in the influencer as a source, based on the influencer’s reliability and expertise. Numerous studies have validated the effectiveness of the endorsement effect in advertising (Schouten et al., 2021 ). The Source Credibility Model, proposed by the renowned American communication scholar Hovland and the “Yale School,” posits that in the process of information dissemination, the credibility of the source can influence the audience’s decision to accept the information. The credibility of the information is determined by two aspects of the source: reliability and expertise. Reliability refers to the audience’s trust in the “communicator’s objective and honest approach to providing information,” while expertise refers to the audience’s trust in the “communicator being perceived as an effective source of information” (Hovland et al., 1953 ). Hovland’s definitions reveal that the interpretation of source credibility is not about the inherent traits of the source itself but rather the audience’s perception of the source (Jang et al., 2021 ). This differs from trust and serves as a precursor to the development of trust. Specifically, reliability and expertise are based on the audience’s perception; thus, this aligns closely with the audience’s perception of influencers (Kim & Kim, 2021 ). This credibility is a cognitive statement about the source of information.

Source credibility and self-disclosure willingness

Some studies have confirmed the positive impact of an influencer’s self-disclosure on their credibility as a source (Leite & Baptista, 2022 ). However, few have explored the impact of an influencer’s credibility, as a source, on consumers’ self-disclosure willingness. Undoubtedly, an impact exists; self-disclosure is considered a method to attempt to increase intimacy with others (Leite et al., 2022 ). According to social exchange theory, people promote relationships through the exchange of information in interpersonal communication to gain benefits (Cropanzano & Mitchell, 2005 ). Credibility, deriving from an influencer’s expertise and reliability, means that a highly credible influencer may provide more valuable information to consumers. Therefore, based on the social exchange theory’s logic of reciprocal benefits, consumers might be more willing to disclose their information to trustworthy influencers, potentially even expanding social interactions through further consumer engagement behaviors. Thus, we propose the following research hypotheses:

H6: Source credibility is positively correlated with self-disclosure willingness.

H6a: Self-disclosure willingness mediates the impact of Source credibility on content consumption in consumer engagement behavior.

H6b: Self-disclosure willingness mediates the impact of Source credibility on content contribution in consumer engagement behavior.

H6c: Self-disclosure willingness mediates the impact of Source credibility on content creation in consumer engagement behavior.

Source credibility and information trust

Based on the Source Credibility Model, the credibility of an endorser as an information source can significantly influence consumers’ acceptance of the information (Shan et al., 2020 ). Existing research has demonstrated the positive impact of source credibility on consumers. Djafarova, in a study based on Instagram, noted through in-depth interviews with 18 users that an influencer’s credibility significantly affects respondents’ trust in the information they post. This credibility is composed of expertise and relevance to consumers, and influencers on social media are considered more trustworthy than traditional celebrities (Djafarova & Rushworth, 2017 ). Subsequently, Bao and colleagues validated in the Chinese consumer context, based on the ELM model and commitment-trust theory, that the credibility of brand pages on Weibo effectively fosters consumer trust in the brand, encouraging participation in marketing activities (Bao & Wang, 2021 ). Moreover, Hsieh et al. found that in e-commerce contexts, the credibility of the source is a significant factor influencing consumers’ trust in advertising information (Hsieh & Li, 2020 ). In summary, existing research has proven that the credibility of the source can promote consumer trust. Influencer credibility is a significant antecedent affecting consumers’ trust in the advertised content they publish. In brand communities, trust can foster consumer engagement behaviors (Habibi et al., 2014 ). Specifically, consumers are more likely to trust the advertising content published by influencers with higher credibility (more expertise and reliability), and as previously mentioned, consumer engagement behavior is more likely to occur. Based on this, the study proposes the following research hypotheses:

H7: Source credibility is positively correlated with information trust.

H7a: Information trust mediates the impact of source credibility on content consumption in consumer engagement behavior.

H7b: Information trust mediates the impact of source credibility on content contribution in consumer engagement behavior.

H7c: Information trust mediates the impact of source credibility on content creation in consumer engagement behavior.

Advertising information factors: informative value

Advertising value refers to “the relative utility value of advertising information to consumers and is a subjective evaluation by consumers.” In his research, Ducoffe pointed out that in the context of online advertising, the informative value of advertising is a significant component of advertising value (Ducoffe, 1995 ). Subsequent studies have proven that consumers’ perception of advertising value can effectively promote their behavioral response to advertisements (Van-Tien Dao et al., 2014 ). Informative value of advertising refers to “the information about products needed by consumers provided by the advertisement and its ability to enhance consumer purchase satisfaction.” From the perspective of information dissemination, valuable advertising information should help consumers make better purchasing decisions and reduce the effort spent searching for product information. The informational aspect of advertising has been proven to effectively influence consumers’ cognition and, in turn, their behavior (Haida & Rahim, 2015 ).

Informative value and innovativeness

As previously discussed, consumers’ innovativeness refers to their psychological trait of favoring new things. Studies have shown that consumers with high innovativeness prefer novel and valuable product information, as it satisfies their need for newness and information about new products, making it an important factor in social media advertising engagement (Shi, 2018 ). This paper also hypothesizes that advertisements with high informative value can activate consumers’ innovativeness, as the novelty of information is one of the measures of informative value (León et al., 2009 ). Acquiring valuable information can make individuals feel good about themselves and fulfill their perception of a “novel image.” According to social exchange theory, consumers can gain social capital in interpersonal interactions (such as social recognition) by sharing information about these new products they perceive as valuable. Therefore, the current study proposes the following research hypothesis:

H8: Informative value is positively correlated with innovativeness.

H8a: Innovativeness mediates the impact of informative value on content consumption in consumer engagement behavior.

H8b: Innovativeness mediates the impact of informative value on content contribution in consumer engagement behavior.

H8c: Innovativeness mediates the impact of informative value on content creation in consumer engagement behavior.

Informative value and information trust

Trust is a multi-layered concept explored across various disciplines, including communication, marketing, sociology, and psychology. For the purposes of this paper, a deep analysis of different levels of trust is not undertaken. Here, trust specifically refers to the trust in influencer advertising information within the context of social media marketing, denoting consumers’ belief in and reliance on the advertising information endorsed by influencers. Racherla et al. investigated the factors influencing consumers’ trust in online reviews, suggesting that information quality and value contribute to increasing trust (Racherla et al., 2012 ). Similarly, Luo and Yuan, in a study based on social media marketing, also confirmed that the value of advertising information posted on brand pages can foster consumer trust in the content (Lou & Yuan, 2019 ). Therefore, by analogy, this paper posits that the informative value of influencer-endorsed advertising can also promote consumer trust in that advertising information. The relationship between trust in advertising information and consumer engagement behavior has been discussed earlier. Thus, the current study proposes the following research hypotheses:

H9: Informative value is positively correlated with information trust.

H9a: Information trust mediates the impact of informative value on content consumption in consumer engagement behavior.

H9b: Information trust mediates the impact of informative value on content contribution in consumer engagement behavior.

H9c: Information trust mediates the impact of informative value on content creation in consumer engagement behavior.

Advertising information factors: ad targeting accuracy

Ad targeting accuracy refers to the degree of match between the substantive information contained in advertising content and consumer needs. Advertisements containing precise information often yield good advertising outcomes. In marketing practice, advertisers frequently use information technology to analyze the characteristics of different consumer groups in the target market and then target their advertisements accordingly to achieve precise dissemination and, consequently, effective advertising results. The utility of ad targeting accuracy has been confirmed by many studies. For instance, in the research by Qiu and Chen, using a modified UTAUT model, it was demonstrated that the accuracy of advertising effectively promotes consumer acceptance of advertisements in WeChat Moments (Qiu & Chen, 2018 ). Although some studies on targeted advertising also indicate that overly precise ads may raise concerns about personal privacy (Zhang et al., 2019 ), overall, the accuracy of advertising information is effective in enhancing advertising outcomes and is a key element in the success of targeted advertising.

Ad targeting accuracy and information trust

In influencer marketing advertisements, due to the special relationship recognition between consumers and influencers, the privacy concerns associated with ad targeting accuracy are alleviated (Vrontis et al., 2021 ). Meanwhile, the informative value brought by targeting accuracy is highlighted. More precise advertising content implies higher informative value and also signifies that the advertising content is more worthy of consumer trust (Della Vigna, Gentzkow, 2010 ). As previously discussed, people are more inclined to read and engage with advertising content they trust and recognize. Therefore, the current study proposes the following research hypotheses:

H10: Ad targeting accuracy is positively correlated with information trust.

H10a: Information trust mediates the impact of ad targeting accuracy on content consumption in consumer engagement behavior.

H10b: Information trust mediates the impact of ad targeting accuracy on content contribution in consumer engagement behavior.

H10c: Information trust mediates the impact of ad targeting accuracy on content creation in consumer engagement behavior.

Social factors: subjective norm

The Theory of Planned Behavior, proposed by Ajzen ( 1991 ), suggests that individuals’ actions are preceded by conscious choices and are underlain by plans. TPB has been widely used by scholars in studying personal online behaviors, these studies collectively validate the applicability of TPB in the context of social media for researching online behaviors (Huang, 2023 ). Additionally, the self-determination theory, which underpins this chapter’s research, also supports the notion that individuals’ behavioral decisions are based on internal cognitions, aligning with TPB’s assertions. Therefore, this paper intends to select subjective norms from TPB as a factor of social influence. Subjective norm refers to an individual’s perception of the expectations of significant others in their social relationships regarding their behavior. Empirical research in the consumption field has demonstrated the significant impact of subjective norms on individual psychological cognition (Yang & Jolly, 2009 ). A meta-analysis by Hagger, Chatzisarantis ( 2009 ) even highlighted the statistically significant association between subjective norms and self-determination factors. Consequently, this study further explores its application in the context of influencer marketing advertisements on social media.

Subjective norm and self-disclosure willingness

In numerous studies on social media privacy, subjective norms significantly influence an individual’s self-disclosure willingness. Wirth et al. ( 2019 ) based on the privacy calculus theory, surveyed 1,466 participants and found that personal self-disclosure on social media is influenced by the behavioral expectations of other significant reference groups around them. Their research confirmed that subjective norms positively influence self-disclosure of information and highlighted that individuals’ cognitions and behaviors cannot ignore social and environmental factors. Heirman et al. ( 2013 ) in an experiment with Instagram users, also noted that subjective norms could promote positive consumer behavioral responses. Specifically, when important family members and friends highly regard social media influencers as trustworthy, we may also be more inclined to disclose our information to influencers and share this information with our surrounding family and friends without fear of disapproval. In our subjective norms, this is considered a positive and valuable interactive behavior, leading us to exhibit engagement behaviors. Based on this logic, we propose the following research hypotheses:

H11: Subjective norms are positively correlated with self-disclosure willingness.

H11a: Self-disclosure willingness mediates the impact of subjective norms on content consumption in consumer engagement behavior.

H11b: Self-disclosure willingness mediates the impact of subjective norms on content contribution in consumer engagement behavior.

H11c: Self-disclosure willingness mediates the impact of subjective norms on content creation in consumer engagement behavior.

Subjective norm and information trust

Numerous studies have indicated that subjective norms significantly influence trust (Roh et al., 2022 ). This can be explained by reference group theory, suggesting people tend to minimize the effort expended in decision-making processes, often looking to the behaviors or attitudes of others as a point of reference; for instance, subjective norms can foster acceptance of technology by enhancing trust (Gupta et al., 2021 ). Analogously, if a consumer’s social network generally holds positive attitudes toward influencer advertising, they are also more likely to trust the endorsed advertisement information, as it conserves the extensive effort required in gathering product information (Chetioui et al., 2020 ). Therefore, this paper proposes the following research hypotheses:

H12: Subjective norms are positively correlated with information trust.

H12a: Information trust mediates the impact of subjective norms on content consumption in consumer engagement behavior.

H12b: Information trust mediates the impact of subjective norms on content contribution in consumer engagement behavior.

H12c: Information trust mediates the impact of subjective norms on content creation in consumer engagement behavior.

Conceptual model

In summary, based on the Stimulus (S)-Organism (O)-Response (R) framework, this study constructs the external stimulus factors (S) from three dimensions: influencer factors (parasocial identification, source credibility), advertising information factors (informative value, Ad targeting accuracy), and social influence factors (subjective norms). This is grounded in social capital theory and the theory of planned behavior. drawing on self-determination theory, the current study constructs the individual psychological factors (O) using self-disclosure willingness, innovativeness, and information trust. Finally, the behavioral response (R) is constructed using consumer engagement, which includes content consumption, content contribution, and content creation, as illustrated in Fig. 1 .

Consumer engagement behavior impact model based on SOR framework.

Materials and methods

Participants and procedures.

The current study conducted a survey through the Wenjuanxing platform to collect data. Participants were recruited through social media platforms such as WeChat, Douyin, Weibo et al., as samples drawn from social media users better align with the research purpose of our research and ensure the validity of the sample. Before the survey commenced, all participants were explicitly informed about the purpose of this study, and it was made clear that volunteers could withdraw from the survey at any time. Initially, 600 questionnaires were collected, with 78 invalid responses excluded. The criteria for valid questionnaires were as follows: (1) Respondents must have answered “Yes” to the question, “Do you follow any influencers (internet celebrities) on social media platforms?” as samples not using social media or not following influencers do not meet the study’s objective, making this question a prerequisite for continuing the survey; (2) Respondents had to correctly answer two hidden screening questions within the questionnaire to ensure that they did not randomly select scores; (3) The total time taken to complete the questionnaire had to exceed one minute, ensuring that respondents had sufficient time to understand and thoughtfully answer each question; (4) Respondents were not allowed to choose the same score for eight consecutive questions. Ultimately, 522 valid questionnaires were obtained, with an effective rate of 87.00%, meeting the basic sample size requirements for research models (Gefen et al., 2011 ). Detailed demographic information of the study participants is presented in Table 1 .

Measurements

To ensure the validity and reliability of the data analysis results in this study, the measurement tools and scales used in this chapter were designed with reference to existing established research. The main variables in the survey questionnaire include parasocial identification, source credibility, informative value, ad targeting accuracy, subjective norms, self-disclosure willingness, innovativeness, information trust, content consumption, content contribution, and content creation. The measurement scale for parasocial identification was adapted from the research of Schramm and Hartmann, comprising 6 items (Schramm & Hartmann, 2008 ). The source credibility scale was combined from the studies of Cheung et al. and Luo & Yuan’s research in the context of social media influencer marketing, including 4 items (Cheung et al., 2009 ; Lou & Yuan, 2019 ). The scale for informative value was modified based on Voss et al.‘s research, consisting of 4 items (Voss et al., 2003 ). The ad targeting accuracy scale was derived from the research by Qiu Aimei et al., 2018 ) including 3 items. The subjective norm scale was adapted from Ajzen’s original scale, comprising 3 items (Ajzen, 2002 ). The self-disclosure willingness scale was developed based on Chu and Kim’s research, including 3 items (Chu & Kim, 2011 ). The innovativeness scale was formulated following the study by Sun et al., comprising 4 items (Sun et al., 2006 ). The information trust scale was created in reference to Chu and Choi’s research, including 3 items (Chu & Choi, 2011 ). The scales for the three components of social media consumer engagement—content consumption, content contribution, and content creation—were sourced from the research by Buzeta et al., encompassing 8 items in total (Buzeta et al., 2020 ).

All scales were appropriately revised for the context of social media influencer marketing. To avoid issues with scoring neutral attitudes, a uniform Likert seven-point scale was used for each measurement item (ranging from 1 to 7, representing a spectrum from ‘strongly disagree’ to ‘strongly agree’). After the overall design of the questionnaire was completed, a pre-test was conducted with 30 social media users to ensure that potential respondents could clearly understand the meaning of each question and that there were no obstacles to answering. This pre-test aimed to prevent any difficulties or misunderstandings in the questionnaire items. The final version of the questionnaire is presented in Table 2 .

Data analysis

Since the model framework of the current study is derived from theoretical deductions of existing research and, while logically constructed, does not originate from an existing research model, this study still falls under the category of exploratory research. According to the analysis suggestions of Hair and other scholars, in cases of exploratory research model frameworks, it is more appropriate to choose Smart PLS for Partial Least Squares Path Analysis (PLS) to conduct data analysis and testing of the research model (Hair et al., 2012 ).

Measurement of model

In this study, careful data collection and management resulted in no missing values in the dataset. This ensured the integrity and reliability of the subsequent data analysis. As shown in Table 3 , after deleting measurement items with factor loadings below 0.5, the final factor loadings of the measurement items in this study range from 0.730 to 0.964. This indicates that all measurement items meet the retention criteria. Additionally, the Cronbach’s α values of the latent variables range from 0.805 to 0.924, and all latent variables have Composite Reliability (CR) values greater than the acceptable value of 0.7, demonstrating that the scales of this study have passed the reliability test requirements (Hair et al., 2019 ). All latent variables in this study have Average Variance Extracted (AVE) values greater than the standard acceptance value of 0.5, indicating that the convergent validity of the variables also meets the standard (Fornell & Larcker, 1981 ). Furthermore, the results show that the Variance Inflation Factor (VIF) values for each factor are below 10, indicating that there are no multicollinearity issues with the scales in this study (Hair, 2009 ).

The current study then further verified the discriminant validity of the variables, with specific results shown in Table 4 . The square roots of the average variance extracted (AVE) values for all variables (bolded on the diagonal) are greater than the Pearson correlation coefficients between the variables, indicating that the discriminant validity of the scales in this study meets the required standards (Fornell & Larcker, 1981 ). Additionally, a single-factor test method was employed to examine common method bias in the data. The first unrotated factor accounted for 29.71% of the variance, which is less than the critical threshold of 40%. Therefore, the study passed the test and did not exhibit serious common method bias (Podsakoff et al., 2003 ).

To ensure the robustness and appropriateness of our structural equation model, we also conducted a thorough evaluation of the model fit. Initially, through PLS Algorithm calculations, the R 2 values of each variable were greater than the standard acceptance value of 0.1, indicating good predictive accuracy of the model. Subsequently, Blindfolding calculations were performed, and the results showed that the Stone-Geisser Q 2 values of each variable were greater than 0, demonstrating that the model of this study effectively predicts the relationships between variables (Dijkstra & Henseler, 2015 ). In addition, through CFA, we also obtained some indicator values, specifically, χ 2 /df = 2.528 < 0.3, RMSEA = 0.059 < 0.06, SRMR = 0.055 < 0.08. Given its sensitivity to sample size, we primarily focused on the CFI, TLI, and NFI values, CFI = 0.953 > 0.9, TLI = 0.942 > 0.9, and NFI = 0.923 > 0.9 indicating a good fit. Additionally, RMSEA values below 0.06 and SRMR values below 0.08 were considered indicative of a good model fit. These indices collectively suggested that our model demonstrates a satisfactory fit with the data, thereby reinforcing the validity of our findings.

Research hypothesis testing

The current study employed a Bootstrapping test with a sample size of 5000 on the collected raw data to explore the coefficients and significance of the paths in the research model. The final test data results of this study’s model are presented in Table 5 .

The current study employs S-O-R model as the framework, grounded in theories such as self-determination theory and theory of planned behavior, to construct an influence model of consumer engagement behavior in the context of social media influencer marketing. It examines how influencer factors, advertisement information factors, and social influence factors affect consumer engagement behavior by impacting consumers’ psychological cognitions. Using structural equation modeling to analyze collected data ( N  = 522), it was found that self-disclosure willingness, innovativeness, and information trust positively influence consumer engagement behavior, with innovativeness having the largest impact on higher levels of engagement. Influencer factors, advertisement information factors, and social factors serve as effective external stimuli, influencing psychological motivators and, consequently, consumer engagement behavior. The specific research results are illustrated in Fig. 2 .

Tested structural model of consumer engagement behavior.

The impact of psychological motivators on different levels of consumer engagement: self-disclosure willingness, innovativeness, and information trust

The research analysis indicates that self-disclosure willingness and information trust are key drivers for content consumption (H1a, H2a validated). This aligns with previous findings that individuals with a higher willingness to disclose themselves show greater levels of engagement behavior (Chu et al., 2023 ); likewise, individuals who trust advertisement information are more inclined to engage with advertisement content (Kim, Kim, 2021 ). Moreover, our study finds that information trust has a stronger impact on content consumption, underscoring the importance of trust in the dissemination of advertisement information. However, no significant association was found between individual innovativeness and content consumption (H3a not validated).

Regarding the dimension of content contribution in consumer engagement, self-disclosure willingness, information trust, and innovativeness all positively impact it (H1b, H2b, and H3b all validated). This is consistent with earlier research findings that individuals with higher self-disclosure willingness are more likely to like, comment on, or share content posted by influencers on social media platforms (Towner et al., 2022 ); the conclusions of this paper also support that innovativeness is an important psychological driver for active participation in social media interactions (Kamboj & Sharma, 2023 ). However, at the level of consumer engagement in content contribution, while information trust also exerts a positive effect, its impact is the weakest, although information trust has the strongest impact on content consumption.

In social media advertising, the ideal outcome is the highest level of consumer engagement, i.e., content creation, meaning consumers actively join in brand content creation, seeing themselves as co-creators with the brand (Nadeem et al., 2021 ). Our findings reveal that self-disclosure willingness, innovativeness, and information trust all positively influence content creation (H1c, H2c, and H3c all validated). The analysis found that similar to the impact on content contribution, innovativeness has the most significant effect on encouraging individual content creation, followed by self-disclosure willingness, with information trust having the least impact.

In summary, while some previous studies have shown that self-disclosure willingness, innovativeness, and information trust are important factors in promoting consumer engagement (Chu et al., 2023 ; Nadeem et al., 2021 ; Geng et al., 2021 ), this study goes further by integrating and comparing all three within the same research framework. It was found that to trigger higher levels of consumer engagement behavior, trust is not the most crucial psychological motivator; rather, the most effective method is to stimulate consumers’ innovativeness, thus complementing previous research. Subsequently, this study further explores the impact of different stimulus factors on various psychological motivators.

The influence of external stimulus factors on psychological motivators: influencer factors, advertisement information factors, and social factors

The current findings indicate that influencer factors, such as parasocial identification and source credibility, effectively enhance consumer engagement by influencing self-disclosure willingness and information trust. This aligns with prior research highlighting the significance of parasocial identification (Shan et al., 2020 ). Studies suggest parasocial identification positively impacts consumer engagement by boosting self-disclosure willingness and information trust (validated H4a, H4b, H4c, and H5a), but not content contribution or creation through information trust (H5b, H5c not validated). Source credibility’s influence on self-disclosure willingness was not significant (H6 not validated), thus negating the mediating effect of self-disclosure willingness (H6a, H6b, H6c not validated). Influencer credibility mainly affects engagement through information trust (H7a, H7b, H7c validated), supporting previous findings (Shan et al., 2020 ).

Advertisement factors (informative value and ad targeting accuracy) promote engagement through innovativeness and information trust. Informative value significantly impacts higher-level content contribution and creation through innovativeness (H8b, H8c validated), while ad targeting accuracy influences consumer engagement at all levels mainly through information trust (H10a, H10b, H10c validated).

Social factors (subjective norms) enhance self-disclosure willingness and information trust, consistent with previous research (Wirth et al., 2019 ; Gupta et al., 2021 ), and further promote consumer engagement across all levels (H11a, H11b, H11c, H12a, H12b, and H12c all validated).

In summary, influencer, advertisement, and social factors impact consumer engagement behavior by influencing psychological motivators, with influencer factors having the greatest effect on content consumption, advertisement content factors significantly raising higher-level consumer engagement through innovativeness, and social factors also influencing engagement through self-disclosure willingness and information trust.

Implication

From a theoretical perspective, current research presents a comprehensive model of consumer engagement within the context of influencer advertising on social media. This model not only expands the research horizon in the fields of social media influencer advertising and consumer engagement but also serves as a bridge between two crucial themes in new media advertising studies. Influencer advertising has become an integral part of social media advertising, and the construction of a macro model aids researchers in understanding consumer psychological processes and behavioral patterns. It also assists advertisers in formulating more effective strategies. Consumer engagement, focusing on the active role of consumers in disseminating information and the long-term impact on advertising effectiveness, aligns more closely with the advertising effectiveness measures in the new media context than traditional advertising metrics. However, the intersection of these two vital themes lacks comprehensive research and a universal model. This study constructs a model that elucidates the effects of various stimuli on consumer psychology and engagement behaviors, exploring the connections and mechanisms through different mediating pathways. By differentiating levels of engagement, the study offers more nuanced conclusions for diverse advertising objectives. Furthermore, this research validates the applicability of self-determination theory in the context of influencer advertising effectiveness. While this psychological theory has been utilized in communication behavior research, its effectiveness in the field of advertising requires further exploration. The current study introduces self-determination theory into the realm of influencer advertising and consumer engagement, thereby expanding its application in the field of advertising communication. It also responds to the call from the advertising and marketing academic community to incorporate more psychological theories to explain the ‘black box’ of consumer psychology. The inclusion of this theory re-emphasizes the people-centric approach of this research and highlights the primary role of individuals in advertising communication studies.

From a practical perspective, this study provides significant insights for adapting marketing strategies to the evolving media landscape and the empowered role of audiences. Firstly, in the face of changes in the communication environment and the empowerment of audience communication capabilities, traditional marketing approaches are becoming inadequate for new media advertising needs. Traditional advertising focuses on direct, point-to-point effects, whereas social media advertising aims for broader, point-to-mass communication, leveraging audience proactivity to facilitate the viral spread of content across online social networks. Secondly, for brands, the general influence model proposed in this study offers guidance for influencer advertising strategy. If the goal is to maximize reach and brand recognition with a substantial advertising budget, partnering with top influencers who have a large following can be an effective strategy. However, if the objective is to maximize cost-effectiveness with a limited budget by leveraging consumer initiative for secondary spread, the focus should be on designing advertising content that stimulates consumer creativity and willingness to innovate. Thirdly, influencers are advised to remain true to their followers. In influencer marketing, influencers attract advertisers through their influence over followers, converting this influence into commercial gain. This influence stems from the trust followers place in the influencer, thus influencers should maintain professional integrity and prioritize the quality of information they share, even when presented with advertising opportunities. Lastly, influencers should assert more control over their relationships with advertisers. In traditional advertising, companies and brands often exert significant control over the content. However, in the social media era, influencers should negotiate more creative freedom in their advertising partnerships, asserting a more equal relationship with advertisers. This approach ensures that content quality remains high, maintaining the trust influencers have built with their followers.

Limitations and future directions

while this study offers valuable insights into the dynamics of influencer marketing and consumer engagement on social media, several limitations should be acknowledged: Firstly, constrained by the research objectives and scope, this study’s proposed general impact model covers three dimensions: influencers, advertisement information, and social factors. However, these dimensions are not limited to the five variables discussed in this paper. Therefore, we call for future research to supplement and explore more crucial factors. Secondly, in the actual communication environment, there may be differences in the impact of communication effectiveness across various social media platforms. Thus, future research could also involve comparative studies and explorations between different social media platforms. Thirdly, the current study primarily examines the direct effects of various factors on consumer engagement. However, the potential interaction effects between these variables (e.g., how influencers’ credibility might interact with advertisement information quality) are not extensively explored. Future research could investigate these complex interrelationships for a more holistic understanding. Lastly, our study, being cross-sectional, offers preliminary insights into the complex and dynamic nature of engagement between social media influencers and consumers, yet it does not incorporate the temporal dimension. The diverse impacts of psychological needs on engagement behaviors hint at an underlying dynamism that merits further investigation. Future research should consider employing longitudinal designs to directly observe how these dynamics evolve over time.

The findings of the current study not only theoretically validate the applicability of self-determination theory in the field of social media influencer marketing advertising research but also broaden the scope of advertising effectiveness research from the perspective of consumer engagement. Moreover, the research framework offers strategic guidance and reference for influencer marketing strategies. The main conclusions of this study can be summarized as follows.

Innovativeness is the key factor in high-level consumer engagement behavior. Content contribution represents a higher level of consumer engagement compared to content consumption, as it not only requires consumers to dedicate attention to viewing advertising content but also to share this information across adjacent nodes within their social networks. This dissemination of information is a pivotal factor in the success of influencer marketing advertisements. Hence, companies and brands prioritize consumers’ content contribution over mere viewing of advertising content (Qiu & Kumar, 2017 ). Compared to content consumption and contribution, content creation is considered the highest level of consumer engagement, where consumers actively create and upload brand-related content, and it represents the most advanced outcome sought by enterprises and brands in advertising campaigns (Cheung et al., 2021 ). The current study posits that to pursue better outcomes in social media influencer advertising marketing, enhancing consumers’ willingness for self-disclosure, innovativeness, and trust in advertising information are effective strategies. However, the crux lies in leveraging the consumer’s subjective initiative, particularly in boosting their innovativeness. If the goal is simply to achieve content consumption rather than higher levels of consumer engagement, the focus should be on fostering trust in advertising information. There is no hierarchy in the efficacy of different strategies; they should align with varying marketing contexts and advertising objectives.

The greatest role of social media influencers lies in attracting online traffic. information trust is the core element driving content consumption, and influencer factors mainly affect consumer engagement behaviors through information trust. Therefore, this study suggests that the primary role of influencers in social media advertising is to attract online traffic, i.e., increase consumer behavior regarding ad content consumption (reducing avoidance of ad content), and help brands achieve the initial goal of making consumers “see and complete ads.” However, their impact on further high-level consumer engagement behaviors is limited. This mechanism serves as a reminder to advertisers not to overestimate the effects of influencers in marketing. Currently, top influencers command a significant portion of the ad budget, which could squeeze the budget for other aspects of advertising, potentially affecting the overall effectiveness of the campaign. Businesses and brands should consider deeper strategic implications when planning their advertising campaigns.

Valuing Advertising Information Factors, Content Remains King. Our study posits that in the social media influencer marketing context, the key to enhancing consumer contribution and creation of advertising content lies primarily in the advertising information factors. In other words, while content consumption is important, advertisers should objectively assess the role influencers play in advertising. In the era of social media, content remains ‘king’ in advertising. This view indirectly echoes the points made in the previous paragraph: influencers effectively perform initial ‘online traffic generation’ tasks in social media, but this role should not be overly romanticized or exaggerated. Whether it’s companies, brands, or influencers, providing consumers with advertisements rich in informational value is crucial to achieving better advertising outcomes and potentially converting consumers into stakeholders.

Subjective norm is an unignorable social influence factor. Social media is characterized by its network structure of information dissemination, where a node’s information is visible to adjacent nodes. For instance, if user A likes a piece of content C from influencer I, A’s follower B, who may not follow influencer I, can still see content C via user A’s page. The aim of marketing in the social media era is to influence a node and then spread the information to adjacent nodes, either secondarily or multiple times (Kumar & Panda, 2020 ). According to the Theory of Planned Behavior, an individual’s actions are influenced by significant others in their lives, such as family and friends. Previous studies have proven the effectiveness of the Theory of Planned Behavior in influencing attitudes toward social media advertising (Ranjbarian et al., 2012 ). Current research further confirms that subjective norms also influence consumer engagement behaviors in influencer marketing on social media. Therefore, in advertising practice, brands should not only focus on individual consumers but also invest efforts in groups that can influence consumer decisions. Changing consumer behavior in the era of social media marketing doesn’t solely rely on the company’s efforts.

As communication technology advances, media platforms will further empower individual communicative capabilities, moving beyond the era of the “magic bullet” theory. The distinction between being a recipient and a transmitter of information is increasingly blurred. In an era where everyone is both an audience and an influencer, research confined to the role of the ‘recipient’ falls short of addressing the dynamics of ‘transmission’. Future research in marketing and advertising should thus focus more on the power of individual transmission. Furthermore, as Marshall McLuhan famously said, “the medium is the extension of man.” The evolution of media technology remains human-centric. Accordingly, future marketing research, while paying heed to media transformations, should emphasize the centrality of the ‘human’ element.

Data availability

The datasets generated and/or analyzed during the current study are not publicly available due to privacy issues. Making the full data set publicly available could potentially breach the privacy that was promised to participants when they agreed to take part, and may breach the ethics approval for the study. The data are available from the corresponding author on reasonable request.

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Acknowledgements

The authors thank all the participants of this study. The participants were all informed about the purpose and content of the study and voluntarily agreed to participate. The participants were able to stop participating at any time without penalty. Funding for this study was provided by Minjiang University Research Start-up Funds (No. 324-32404314).

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Conceptualization: CG; methodology: CG and QD; software: CG and QD; validation: CG; formal analysis: CG and QD; investigation: CG and QD; resources: CG; data curation: CG and QD; writing—original draft preparation: CG; writing—review and editing: CG; visualization: CG; project administration: CG. All authors have read and agreed to the published version of the manuscript.

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Correspondence to Chenyu Gu .

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The questionnaire and methodology for this study were approved by the School of Journalism and Communication, Minjiang University, Committee on Ethical Research (No. MJUCER20230621). The procedures used in this study adhere to the tenets of the Declaration of Helsinki.

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Gu, C., Duan, Q. Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective. Humanit Soc Sci Commun 11 , 587 (2024). https://doi.org/10.1057/s41599-024-03127-w

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Received : 17 December 2023

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DOI : https://doi.org/10.1057/s41599-024-03127-w

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