sample business plan for spare parts

Starting Auto Spare Parts Store Business Plan (PDF)

Starting an auto spare parts store business presents an exciting and profitable venture in today’s dynamic market. As the automotive industry continues to flourish, the demand for quality spare parts has skyrocketed, creating a lucrative opportunity for entrepreneurs. This business not only promises substantial profit margins but also offers a steady stream of revenue, thanks to the ever-growing number of vehicles on the road. With cars becoming a necessity for many, the need for maintenance and replacement parts becomes inevitable, positioning auto spare parts stores as a pivotal component of the automotive ecosystem. The allure of this business lies in its resilience and the constant demand. Unlike other industries that might experience seasonal fluctuations, the auto spare parts sector remains relatively stable, driven by the continuous need for vehicle repairs and maintenance. This stability is a significant draw for business owners looking for a dependable and profitable venture.

At least 18 percent of the global population own at least one vehicle. That translates to over 1.4 billion vehicles in the world. That is a staggering number of vehicles and the figure keeps growing. Vehicles constitute several electrical and mechanical aspects. That is why they are always likely to malfunction or get worn out over time. The average vehicle has approximately 30 000 parts. If we are to look at substantially big parts or components, that is roughly 1800 parts. Vehicle ownership has been on the rise and will continue to be; even multiple vehicle ownership. The other notable dynamic is that vehicle owners are generally now keeping their vehicles for longer. As such that increases the likelihood of them needing auto spare parts at some point. That clearly shows you there is money to be made in starting an auto spare parts store business. Despite whatever the state of the economy might be in, the demand for auto spare parts will always be high. This article will outline how to start the auto spare parts store business, and the auto spare parts business plan – PDF, Word and Excel.

Market Research

The need to gather comprehensive up-to-date data.

Market research for auto spare parts business is basically 3-tier i.e. market identification, product research, and consumer research. You can conduct market research by conducting surveys, observations, interviews, and desk research. Desk research involves gathering and analysing information from print and electronic media. The reason why you must conduct market research for motor spares business is to figure out whether or not a market exists. Then if it does you would want to comprehensively know all its characteristics.

Several Variables To Consider

There are numerous different types of vehicles, brands, and makes. The most populated segment is light motor vehicles. However, that might not hold true everywhere. Thus you have to zone in on your intended target market and know its characteristics. All these are examples of variables that call upon you to conduct market research. What are the most sought after auto spare parts and for which types of vehicles?

Figuring Out The Roll Out Plan

You also have to gather enough information to know how to roll out your auto spare parts store business. Do you have to operate from a physical outlet? Should that physical outlet exclusively just focus on auto spare parts? Do you have to marry the auto spare parts element with an already existing business e.g. a fuel station, a garage, or workshop?

Maybe it could be best to consider franchising. How about rolling out the motor spares business exclusively using an online store approach? You have to know where you will score as many customers as possible. Making a decision out of all those options can only be accurate if your market research is thorough.

Make sure you have a comprehensive auto spare parts business plan

The failure to plan is the beginning of business failure. The auto parts business plan must be clear and succinct enough to give your potential partners, clients and investors an overview of what your objectives are. At the same time, it must be detailed enough to explain your business well. Your motor spares business plan should have financial statements which show that your business is viable and profitable.

Location And Premises for an Auto Parts Store

Your choice of location is of critical importance with respect to customer inflows. An appropriate location must take into account places where there are good road networks and high vehicle traffic. Your choice must also be done after being absolutely sure that your target area has people with substantial income levels. It would also be wise to scout your intended location and see whether or not there are other players active in the same trade. Once you get comprehensive details on that it’ll help you setup shop in a way that wards off competition.

As can be noticed from some central business districts, such stores can be located in streets lined up with auto spare parts shops. That can be strategic in that you get easily located due to people’s knowledge of the street. However, considering that you’ll be close to your competitors you’ll have to be very competitive. Deciding to locate yourself as a standalone shop can be expedient but do your homework to ensure customer inflows will be easy to mobilize. In general, the best location is in a central business district, shopping centres, or near places or residential areas that have high vehicle populations. The store must be sufficiently spacious with spare parts stacked neatly on clearly labelled rakes or sections. There must also be ample and secure parking space with even a loading bay where applicable. The auto spare parts store business plan should cater for the costs of purchasing or leasing the premises.

Competitive Analysis

Your auto spare parts store business cannot operate in a vacuum. There are competitors and you must study them closely. What are their business offerings? What is the nature of their customers and where are they from? Generally how are they running their auto spare parts store businesses? You are looking at all these and more to find out loopholes or gaps. The auto spare parts store business is extremely competitive. Your success can only be borne out of having superior differentiators. It will take conducting an in-depth competitive analysis to figure them out. The auto spare parts store business is highly segmented. Most players are not diligent enough in studying and finding out the finer details of their intended target markets. Take time to dig into that and you will discover how to set apart your auto spare parts store business.

Permits/Licenses, Insurance & Business Bank Account

Your business entity i.e. your auto spare parts business must be registered first and foremost. If you are going to be operating using a physical auto spares store, a store license will be needed. The requirements vary depending on your specific location. Mostly you can seek guidance on that from the local authorities of your respective location. There may be special permits or licenses that may be required depending on the nature of your services. It is possible that you might be dealing with auto spare parts, substances, machinery, or processes that require special licensing.

It could also be that some of your personnel may be required to be licensed for their respective trades. You have to see to it that you are not found wanting by operating without proper permits or licensing. Insurance is a no-brainer in running an auto spare parts business. There is an array of possible risks which need to be covered by insurance. As always it is smart to separate yourself from your business in terms of financial management. That is why you must open a business bank account solely for your auto spare parts store business. The costs of insurances and licenses must be included in your motor spares business plan.

Auto Spare Parts Products

Your product range will be hugely based on your targeted market. There auto spare parts market is huge and there several niches which your auto parts business can target. Your motor spares parts can specialize with selling auto parts for only one vehicle make eg Mercedes-Benz, Audi etc. Specialisation can also be according to product lines, eg gearboxes, suspension parts, engines, cooling systems, braking system, tyres etc. Focus can also be made to sell quick replacement auto spare parts eg brake pads, brake shoes, high pressure pumps, filters etc.  Other auto spare parts stores act like one-stop stores which sell a variety of products without specialising in anything.

The types of auto spare parts products you can sell are many and diverse. Some of them are bumpers, radiators, filters, batteries, plugs, fenders, ball joints, shock absorbers, body parts, bearings, plugs, lamps and lights (i.e. headlamps, corner lamps, tail lights and so on), sensors, rims, grills, lubricants, amongst others. It’s important to source your stock from reputable suppliers and at favourable prices so as to subsequently price them competitively at a profit. Your auto parts store business plan should obviously cater for the costs of purchasing the products which your store will be selling. You can source your auto spare parts from local and international suppliers.

Inventory Management

Effective inventory management is pivotal for the success of an auto spare parts store, as it ensures the right parts are available when needed without overstocking or facing shortages. First and foremost, understanding market demand is crucial; you should analyze which auto parts are most needed based on local vehicle types and seasonal trends. Implementing a reliable inventory system, such as real-time tracking software, is essential for monitoring stock levels, forecasting future demands, and identifying sales trends. This system should be complemented by regular inventory audits to verify physical stock against system records, thereby preventing discrepancies and theft. Organizing inventory into easily accessible categories based on part type, vehicle make, or sale frequency is also vital for efficient operation and customer satisfaction. It’s equally important to establish strong supplier relationships for a consistent supply chain, which can also aid in negotiating better prices and terms.

Adopting advanced inventory practices like Just-in-Time (JIT) inventory can further optimize stock levels, minimizing the cost of holding large quantities of inventory. This approach, coupled with offering special orders for less common parts, helps in managing space efficiently and reducing the risk of unsellable stock. Investment in employee training is essential, ensuring that staff members are proficient in using inventory systems and understand the importance of accurate stock keeping. Embracing technological advancements, such as barcode scanners, RFID tags, and cloud-based inventory systems, can significantly streamline inventory processes and improve overall efficiency. Constant monitoring and adjustment of inventory management strategies are imperative to align with evolving market trends, customer needs, and business growth.

Budgeting and Financial Planning

Budgeting and financial planning are integral components when embarking on the journey of starting an auto spare parts store business. To ensure the long-term success of your venture, it is imperative to carefully consider various financial aspects. First and foremost, assess your initial investment requirements, encompassing expenses like leasing or purchasing a suitable retail space, store setup, inventory acquisition, and legal fees. Crafting a comprehensive budget that delineates your startup costs is essential in understanding your financial footing from the outset.

Once your business is up and running, meticulous management of ongoing operating expenses is paramount. This includes accounting for monthly expenditures like rent or mortgage payments, utilities, employee salaries, and marketing costs. Simultaneously, managing your inventory efficiently is critical in this line of business. Implementing robust inventory tracking systems and setting reorder points will help you strike the right balance between having enough stock to meet customer demands without overstocking or risking shortages of essential parts. A well-thought-out pricing strategy, based on factors such as cost of goods, competition, and perceived value, should be developed and regularly reviewed to maintain competitiveness and profit margins.

Moreover, financial forecasting plays a pivotal role in your business’s success. Begin by creating a sales forecast, supported by market research and historical data, enabling you to set realistic revenue goals. To complement this, financial projections spanning the initial years of operation, including income statements, cash flow statements, and balance sheets, should be developed. These projections not only provide insights into your business’s financial health but also facilitate the identification of potential cash flow issues. Additionally, incorporating contingency planning and exploring various financing options, while remaining cautious about overburdening the business with debt, are essential steps. Collaborate with a tax advisor to ensure you are compliant with tax obligations and make the most of industry-specific deductions or credits. Regular financial reviews, comparing performance against your budget and projections, will help refine your strategies and ensure the continued prosperity of your auto spare parts store business.

Staff And Management

This will be depend on the size or scale of your auto parts business operations. At the minimum you need cashiers and store attendants. I can’t overemphasise the importance of having staff that’s well acquainted with auto spare parts and the technical details thereof. Hiring either qualified personnel with the necessary expertise or employees wielding a comprehensive background regarding vehicle repairs and maintenance will be strategic. The staff must also be passionate about engaging with customers, and be good at offering quality customer service and care. Size of management also depends on the size of the business, for small auto spare store businesses, this can just be the business owner. The salaries of all the staff should be budgeted for in the auto spare parts business plan.

Market for Auto Spare Parts Store Business

In the world of auto spare parts retail, recognizing and comprehending your potential customers is an essential aspect of building a thriving business. Consider automotive enthusiasts and do-it-yourself mechanics. These individuals are on the lookout for high-quality parts, accessories, and tools to maintain or enhance their vehicles. Your store’s success can hinge on providing a comprehensive range of products and expert advice tailored to their needs. Professional mechanics and auto repair shops represent another lucrative customer segment. They require a consistent and dependable source of spare parts for their daily operations. By offering competitive pricing, timely delivery, and exceptional customer service, you can establish lasting relationships with this critical demographic. Fleet managers, overseeing businesses with vehicle fleets like delivery services or taxi companies, present an opportunity for bulk purchasing options and tailored service agreements.

Additionally, don’t overlook the potential of car dealerships in need of spare parts for vehicle maintenance and repair. Forge partnerships with local dealerships by offering attractive pricing and efficient order processing. In the digital age, a significant portion of customers prefer online shopping. To capture this market segment, it’s crucial to create a user-friendly e-commerce website with easy navigation, secure payment processing, and efficient shipping options. Vintage car enthusiasts are another specialized group, often seeking rare and hard-to-find parts for their beloved classics. Providing expertise in sourcing and stocking unique components can win the loyalty of this passionate customer base.

Local car owners seeking parts for routine maintenance or minor repairs represent a valuable demographic within your community. Building a strong local presence through advertising and word-of-mouth can effectively reach and engage this group. Off-road and specialty vehicle owners, including motorcycle enthusiasts, require specialized parts and accessories. Tailor your offerings and knowledge base to cater to the distinct needs of these niche areas. For a consistent stream of business, consider pursuing contracts or partnerships with government agencies, municipalities, and public transportation services, as they frequently require spare parts for their vehicle fleets. Businesses in the agricultural and industrial sectors rely on vehicles and machinery that demand spare parts. Targeting these sectors with relevant products and specialized services can unlock additional revenue streams.

Marketing Plan

First things first – press release & official launch.

When starting an auto spare parts store you must do a proper press release. A press release is one of the most tried and tested means to market your business. Marry that with doing a notable official launch of the store.

Digital Marketing Must Be Central

The core of your marketing initiatives, moving on, should be premised on digital marketing. Put up active social media accounts for the auto spare parts store business. One of the trending ways nowadays is to conduct online contests on social media. Your contests must incorporate the use of hashtags and rewarding the highest engagements.

Involving social media influencers can enhance the efficacy of your digital marketing efforts. Though of course you can and must still place ads in print and other electronic media. For example, you can place ads to be aired on radio or TV. Hand out fliers or put up banners, posters, or billboards.

Participation In Strategic Events & Initiatives

Additionally, you must always be on the lookout for strategic events to attend. These can be trade shows, car shows, racing events, expos, and the like. Participate in community development programs to increase visibility of your auto spare parts store business.

Keys To Profitability

Unlocking profitability for your auto spare parts store demands a multifaceted approach. Efficient inventory management takes the top spot. Striking the right balance between having enough high-demand parts to meet customer needs and avoiding overstocking is crucial. Implementing an inventory tracking system will optimize stock levels, ensuring you neither tie up excessive capital nor risk stockouts. Competitive pricing is another pivotal factor. Study your competitors’ pricing strategies and find the equilibrium that allows you to remain competitive while preserving healthy profit margins. Regularly reviewing and adjusting your pricing according to market fluctuations is essential for sustained profitability. Exceptional customer service can make or break your business. Establish strong customer relationships by offering expert advice, timely assistance, and a seamless shopping experience. Happy customers are more likely to return, bolstering your profitability over time.

Nurturing solid supplier relationships can enhance profitability by leading to favorable terms, discounts, and credit arrangements. Maintaining strong connections with your suppliers can result in better pricing and preferential treatment. Effective marketing efforts, encompassing both online and offline channels, should not be overlooked, as they can significantly increase your store’s visibility and drive sales. Managing operating costs effectively is paramount, with regular reviews to identify areas for cost reduction while maintaining quality and service standards. Expanding your product range beyond spare parts, offering related products or services, can diversify revenue streams. Continuous improvement is a constant endeavor, with feedback from customers and employees serving as valuable inputs. Stay abreast of industry trends and leverage technology to remain competitive and profitable. Monitoring your financial performance closely through regular reviews of financial statements, cash flow, and profit margins is essential to identify trends and proactively address any issues. Investing in employee training and motivation is crucial, ensuring knowledgeable staff who provide excellent customer service and remain motivated and productive.

Pre-Written Auto Spare Parts Store Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the auto spare parts store business, we encourage you to purchase our well-researched and comprehensive auto spare parts store business plan. We introduced the business plans after discovering that many were venturing into the auto parts business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global auto spare parts business plan will make it easier for you to launch and run your auto spares business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the auto parts business.

Uses of the Auto Spare Parts Business Plan (PDF, Word And Excel)

The auto spares store business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your auto parts store business
• As an auto spare parts store business proposal
• Assessing profitability of the motor spares business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Auto Spare Parts Business Plan (PDF, Word And Excel)

The auto parts business plan include, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the auto spare parts store business fail, so that you can avoid their mistakes
• Ways to raise capital to start your auto spare parts store business

The auto spare parts business plan package consists of 4 files

• Auto Spare Parts Store Business Plan – PDF file (Comprehensive Version – 68 Pages)
• Auto Spare Parts Store Business Plan – Editable Word File (Comprehensive Version – 68 Pages)
• Auto Spare Parts Store Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
• Auto Spares Parts Store Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the percentage markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Auto Spare Parts Business Plan (PDF)

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Get the Auto Spare Parts Store Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your auto spare parts store business! Check out our collection of business plans  , and more business ideas .

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Auto Parts Store Business Plan Sample

Published Sep.23, 2013

Updated Apr.19, 2024

By: Cynthia Turner

Average rating 4.3 / 5. Vote count: 6

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Table of Content

Do you want to start Auto Parts Store business plan?

Are you looking to learn how to open auto part store? The business can be a great investment if you have a basic understanding of different kinds of automobiles and their part requirements. Starting an auto parts business is relatively simpler as it doesn’t require abundant resources.

The business management side is also relatively easy as you can start it on a small scale. There isn’t a need to have a huge team or a large shop to start up the business initially. This can significantly benefit you if you are new to management and business.

You can also easily draft up an ecommerce startup business plan for your business. As a guide you can look at related plans such as convenience store business plan . For a better reference, you can take help from this automobile parts business plan.

Executive Summary

2.1 the business.

Best Rev will be an auto parts store owned by Sheldon Cooper in Manhattan. The primary aim of the business will be to reduce the hassle of vehicle owners by providing them best condition spare parts for their automobiles. The business will offer a wide range of services and products for the ease of its customers.

2.2 Management of Auto Parts Store

If you are just learning how to start an auto parts business , the best advice you will find is to establish strong management. You can have good management through adequate planning. And there is no better way to plan out every aspect of your store than through an auto parts store business plan pdf like the one presented here.

You can also take aid from relevant business plans like used auto parts business plan or an auto dealership business plan .

In this business plan motor parts shop example, we will guide you about all the components of a strong business plan. Of course, you can alternatively also hire business plan experts to do this work for you.

2.3 Customers of Auto Parts Store

The customers of Best Rev will belong to all classes, and work domains as vehicles have become a fundamental part of life for a majority of the world’s population. The recurring customers of the business will be:

• Personal Vehicle Owners
• Private Dealerships
• Professional Racers
• Cargo Vehicle Businesses

2.4 Business Target

The main aim of Best Rev is to become a reliable and trustworthy source of good auto parts and maintenance services among its customers.

The financial targets that the business wants to achieve within the first five years are mentioned below:

Company Summary

3.1 company owner.

Best Rev will be owned and operated by Sheldon Cooper. Sheldon completed his Bachelors in Mechanical Engineering two years ago, after which he pursued an engineering position in a noteworthy motor company. However, six months ago, he left the post to fulfill his lifelong passion of starting his own automobile parts and maintenance store.

3.2 Why the Auto Parts Store is being started

Sheldon noticed that Manhattan experiences a lot of traffic, but there are no auto shops or parts stores located in the area or anywhere in the 15-mile radius. Here, he saw the opportunity to cater to vehicle owners of Manhattan and the nearby regions. The result was Best Rev, an auto parts store that deals with the maintenance and repair of vehicles and the provision of spare parts.

3.3 How the Auto Parts Store will be started

Step1: Plan Everything

Good planning is the most crucial step when learning how to start a car parts business. The best aid in planning and managing a business is its business plan. To write your vehicle spare parts business plan, you can take help from this automobile spare parts business plan. Best Rev is an automobile spare parts shop, for which the business plan is detailed here. You can take help from this example or go through other examples like used car dealership business plan to get an idea of what to include when planning for a start-up.

Step2: Define the Brand

What comes next is to highlight your business and its unique propositions. This can be achieved by creating a brand around your business idea. This will include everything from the principles it follows to its unique value above its competitors. This will introduce a good image of your business to your customers and also help you create a space for yourself in the market.

Step3: Establish Your Corporate Office

The next step is to manage the physical aspect of the business. Sheldon decided to rent out two back-to-back small shops in the main Manhattan commercial area. He decided that one of these shops would be the face of the business where all dealing will customers will take place. All the spare parts will also be stored in this area. In contrast, the other shop will be used to maintain and repair vehicles.

Step4: Establish a Web Presence

Establishing a web presence is integral in today’s market. Therefore, Sheldon decided to develop a website for the business and social media presences for marketing.

Step5: Promote and Market

The final step is to develop a good marketing plan and stick to it.

 Services

Before you start an auto part business, you need to decide on your business’s services to your customers. You may have many auto parts business ideas, but you can’t implement everything in the business initially. Therefore, you have to pick and choose what you will start with.

You can follow this guide on how to start an auto parts business to figure out what the market for the business looks like and what services are ideal to be included in your start-up.

The series of steps to follow can be confusing when learning how to become an auto parts distributor. Therefore, we have described everything here in detail. Since Sheldon started with a variety of services, this format can be used to develop even a flower shop business plan .

• Spare Parts Distribution

Best Rev will sell spare parts for all kinds of automobiles as its base service. As a result, most of the auto parts in demand will be readily available, while there will also be an option for customers to order the parts custom to their vehicle.

• Maintenance

In addition to providing spare parts, Best Rev will also offer maintenance services to its customers. This will include

• Engine Check
• Break and Battery Fluid change
• Thorough cleaning of the engine
• Repair Services

The customers of Best Rev can also bring their vehicles to the store to get any part fixed. In addition, the business will have mechanics available at all times who will deal with any problems a vehicle might have.

• Cleaning Service

Our last service will be the cleaning service. Our customers can bring their vehicles and get them serviced and cleaned in just 20-40 minutes, depending on vehicle type.

Marketing Analysis of Auto Parts Store

When starting an auto parts business, you should have an excellent understanding of your target market. You can gain this understanding by doing an extensive market analysis as a part of your automobile spare parts business plan pdf. This analysis should look into the past, present, and future market trends for you to make the best choices.

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Your automobile parts business plan should also analyze the price of similar services in the market. This data should be used to forecast the prices you will set for your own products and services.

If you don’t know what to include in your motor vehicle spare parts business plan, then you can take help from the document here. Also, if you are having difficulty conducting a marketing analysis, you can look at the marketing plan of this business plan motor parts shop.

5.1 Market Trends

According to IBISWorld, the auto parts industry holds a market size of $66 Billion in the United States, employing almost 400 thousand people. The industry is continuously in demand as more and more people adopt automotive vehicles in their life. So, opening a business in this industry is a very smart move as the demand will only get bigger.

5.2 Marketing Segmentation

The potential customers of Best Rev will be as follows:

Business plan for investors

5.2.1 personal vehicle owners.

The primary customers of Best Rev will be people who own cars for personal use. As a majority of the population of Manhattan owns cars, our business will expect these customers to be quite regular. They are expected to avail maintenance and cleaning services most often.

5.2.2 Private Dealerships

Our second target customer will be private dealerships looking to fix up cars and sell them. We will provide them with the spare parts and maintenance services required.

5.2.3 Cargo Vehicle Businesses

Due to the vast amounts of construction being carried out in Manhattan and surrounding areas, we expect our third most frequent customers to be cargo vehicle businesses looking for spare parts, maintenance, and cleaning services.

5.2.4 Professional Racers

Our final customer group will be professional racers. They are expected to avail our spare parts and maintenance services, although not that often.

5.3 Business Target

• To become the most reliable distributor of spare parts across Manhattan
• To provide quick services to our clients
• To earn a net profit of $40k/month at the end of three years
• To keep itself in the good graces of customers.

5.4 Product Pricing

Our prices will be economical compared to our competitors since they won’t pay extra shipping fees for spare parts.

Marketing Strategy

To gain attention in the market among your competitors, you need to highlight your competitive advantages. This is crucial in developing a business, especially an online auto parts business.

You can market what makes you unique in the industry through a solid marketing plan. A market plan will not only allow you to bring light to your strongest features, but it will also help you in learning how to become an auto parts distributor in a saturated market.

So, if you want to develop a strong marketing strategy for your business, you can take help from this motor parts business plan pdf. You can also look at other business plans such as skateboard store business plan to understand how to build a marketing strategy.

6.1 Competitive Analysis

• We have quick customer care services. We respond to customer queries efficiently.
• We have a fast turnaround time as we take customer orders and requests and fulfill them as soon as possible.
• We have excellent customer support staff that guides our customers in choosing the best parts for their vehicle and their budget.
• Through our 24/7 online services, customers can peruse the parts available at the shop or order them on request.

6.2 Sales Strategy

• We will advertise our services through social media platforms like Instagram and Facebook.
• We will offer a 25% discount on our first 25 purchases.
• We will offer significant discounts to our regulars.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

There are a lot of auto parts stores in the world. But only those are popular that make customers happy and satisfied. The success of a business, especially in the automobile industry, depends not only on the quality of parts but also on the customer support staff.

Understanding this importance, Sheldon included some essential features as a part of employee hiring criteria in the automobile spare parts business plan. He also formed a list of employees necessary for running his business. This list can be seen in this auto parts store business plan sample.

7.1 Company Staff

• 1 Receptionist
• 3 Cleaners/Servicers
• 4 Mechanics
• 1 Social Media Strategist and Manager
• 1 Web Developer

7.2 Average Salary of Employees

Financial Plan

You can’t ensure the success of an automobile parts business through just sales. You need to ensure that all the resources are efficiently managed so that your business doesn’t go into a loss.

You can prevent your business from losing resources by developing a financial plan as a part of your motor spare parts business plan. This will include the costs associated with your business’s essential aspects, such as an auto parts franchise cost. In addition, it will analyze where you are spending your money and how you are earning to keep everything in balance.

Here, we are describing the details of the financial plan of Best Rev.

You can also look at a business plan for e-commerce to get a good idea of managing business finances.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

1. How to start an auto parts store?

You can start an auto parts store by developing a good auto parts store business plan.

2. How to open an auto parts store?

For starting an auto parts store, you will need to rent or buy a physical space and create management plans.

3. How to start an online auto parts business?

To start an online auto parts business, you will need to manage your business finances and develop a strong marketing plan. Furthermore, you will need to establish social media presence as well.

Download Auto Parts Store Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than €1.5 billion in funding, and they can do the same for you.

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Auto Parts Business Plan Template & Guidebook

How to write a auto parts business plan in 7 steps:, 1. describe the purpose of your auto parts business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Auto Parts Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your auto parts business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a auto parts business, 5. management & organization of your auto parts business..

The second part of your auto parts business plan is to develop a management and organization section.

6. Auto Parts Business Startup Expenses & Captial Needed.

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a auto parts business varies based on many different variables, but below are a few different types of startup costs for a auto parts business.

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your auto parts business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

Here are some steps you can follow to devise a financial plan for your auto parts business plan:

Frequently Asked Questions About Auto Parts Business Plans:

Why do you need a business plan for a auto parts business, who should you ask for help with your auto parts business plan.

You should consider reaching out to a business consultant or a financial advisor for help with your auto parts business plan. They can provide you with tailored advice and resources to ensure that your plan is comprehensive and effective. Additionally, if you are able to join an auto parts trade association, they may be able to provide additional support.

Can you write a auto parts business plan yourself?

Related business plans, home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

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Auto Spare Parts Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own Auto Spare Parts Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management.

• Best Products

How to Start Automobile Spare Parts Business – Ultimate Guide

• December 2, 2023
• by Next What Business Research Team

If you want to start a retail business in the automobile industry, you can consider starting an automobile spare parts business. This automobile-related business is highly profitable. In this article, we intend to explore an auto spare parts business project plan for your reference.

Every auto spare part requires frequent change during the entire lifespan of the vehicle. And only this single reason makes the automobile spare parts industry so lucrative and evergreen. The U.S., Canada, Germany, the UK, Russia, China, India, South Korea, Japan, Indonesia, Thailand, Brazil, Mexico, Argentina, and South Africa are the major automotive aftermarket globally.

There are several ways you can start a business depending on your investment capacity. However, never try to start this business part-time. This type of retail business demands constant dedication and effort to be successful.

10 Steps to Start an Auto Spare Parts Business

1. choose a business idea.

There are four ways you can start an automobile spare parts business. Below are the following:

a) Automobile Spare Parts Retail Store

This is one of the most profitable and traditional ways of starting this business. In this model, you will need to acquire retail space in a good location. And you will sell the spare parts from that retail counter to your customers.

b) Automobile Spare Parts Store with Workshop

This is another profitable opportunity for entrepreneurs. An auto spare parts retail store with a workshop allows customers to buy the parts and fix them. However, it is a cash-intensive business. With substantial capital investment and strategic planning, you can initiate this type of store.

c) Automobile Spare Parts Online Shop

If you don’t want to operate a brick-and-mortar establishment, then you can consider starting an online store. Additionally, you can run and operate this business model from home. You can open an auto spare parts online shop with low startup capital investment. To know how to set up an online store,

d) Automobile Spare Parts Franchise

If you don’t have any prior experience in the automobile industry, then it is better to start the business as a franchise partner. Even, you can consider spare parts distribution and dealerships also.

2. Conduct Market Research

First of all, you must conduct a market feasibility study to get first-hand information about the market condition and opportunities. It will also help you to understand potential competition from the other operators. It enables you to know how to develop winning strategies that will help you get a break within a few months of starting the business.

Additionally, you can identify the most popular spare parts brands in the local market. Additionally, you will need to identify the different models of bikes and cars that have a high population density in the city.

3. Create  a Business Plan

Crafting a specific business plan is a must for starting this business. Apart from creating a blueprint, the business plan helps to identify the goal and the ways of achieving that goal. Additionally, it helps to secure startup capital from investors or banks.

Develop both a business and marketing plan. Your business plan must consist of information about exactly how you are going to run the business. Additionally, mention the specialty areas if any, and how you will open and maintain your business. Where you will get your car parts, and how you will price them to earn a profit.

Your marketing plan should contain information about your target audience and local competition as well as how you intend to draw in your target audience. You can craft the plan yourself otherwise, you can take the help of professional plan writers or business plan software.

4. Location and Space

After getting the plan properly, you must secure a retail location according to your business model. Choose a location that is easily accessible to your target customers and suppliers. Also, set up a spacious and organized warehouse to store and manage your spare parts inventory.

5. Licensing & Registration

Check the registration and licensing issues of your state. Get the licenses for opening the store, selling spare parts, and have the right insurance. In India, apply for MSME Udyog Aadhaar Registration online. In addition to that, you must apply for the license under the Shops & Establishments Act.

It is always advisable to talk with a local small business consultant for the upcoming tax and compliance liabilities. Presently, GST Registration is a must to start a commercial business in India.

6. Cost and Investment

After getting the knowledge and finalizing the business model, you must calculate the requirement of startup capital. Generally, you have to consider the rent of the retail space, store setup costs, and purchasing the spare parts from the wholesaler or manufacturing companies.

Additionally, you must calculate and keep finance for operating expenses. It will help you in calculating the breakeven and expected ROI of your business.

Read:   Best Personal Loan Apps

7. Procure the Spare Parts

After finalizing the store, you will need to procure the spare parts that you want to sell from your store. Identifying the parts you need and where to find them depends largely on your business plan. According to your plan, talk to the companies and deal with the best quote with MOQ (minimum order quantity). It is advisable to have multiple suppliers to mitigate risks and ensure a steady supply of spare parts.

8. Inventory Management

Implement a robust system for cataloguing and tracking your spare parts inventory. Ensure strict quality control measures to guarantee the authenticity and reliability of your products.

9. Setup the Store

You must set up the store properly. An outdoor sign is a must. Additionally, check the electrification, counter space, and shelves properly. You can consult with an interior designer to have the right floor plan. However, you must use every inch of space properly to get the optimum benefits of it.

10. Hire Employees

Hire the right manpower. In any startup business, initial employees play an important role in achieving initial success. Check, whether you need a licensed mechanic or not. Additionally, if you want to open the store with a workshop then consider keeping an automobile engineer too. There are several free job posting sites that you can explore for headhunting.

Finally, it is time to promote your business . In the initial days, it needs tremendous promotion and advertising. Additionally, the success of this type of niche business highly depends on B2B networking. You must contact other businesses in the industry. As an example, automobile workshops buy spare parts in bulk frequently. You can offer a special discount for them.

Consider selling online. In today’s digital era, you can’t ignore internet audiences. You can sell auto spare parts from online marketplaces or your online store.

Frequently Asked Questions

How much does it cost to start a car spare parts business.

Starting a car spare parts business involves various costs, ranging from inventory to legal and operational expenses. The exact amount can vary based on several factors. It includes location, the scale of your business, and the types of spare parts you plan to sell.

The wider the range of spare parts, the higher the initial investment. Estimate costs based on the types and quantity of parts you plan to stock. If you aim to stock well-known and high-quality brands, be prepared for higher procurement costs. On average, the cost of starting a small car auto spare parts business will be in the range of Rs 10 Lacs to Rs. 25 lakhs, excluding the space rent cost.

Is the auto parts store business profitable?

The profitability of an auto parts store business can be significant, given the consistent demand for automotive components. Some of the factors that influence the degree of profitability are as follows:

• Market Demand
• Product Range
• Competitive Pricing
• Location and Accessibility
• Supplier Relationships
• Operational Efficiency
• Competition
• Economic Factors
• Technological Changes

While there are hurdles, the auto parts store business has significant profit potential, especially with good tactics in place. Entrepreneurs who are ready to invest in customer happiness, keep pricing competitive, and react to industry changes have a good chance of running a lucrative auto parts store.

How do I choose the right suppliers for my spare parts business?

Prioritize suppliers with a reputation for delivering genuine and high-quality spare parts. Negotiate pricing and terms that align with your business strategy.

How can I ensure the authenticity of the spare parts I sell?

Source spare parts directly from authorized distributors or the original manufacturers. Implement rigorous quality checks to ensure the authenticity of each part in your inventory.

Executive Summary of an Auto Parts Store: Template & Example

• May 29, 2024
• Business Plan , Executive Summary

An auto parts store business plan needs a straightforward executive summary . This part of your plan is the first thing investors and partners see, and it should clearly outline what your store is all about. It’s where you explain what makes your auto parts store different and worth investing in.

We recommend using a two-slide PowerPoint format for this summary. The first slide should cover the basics of your business and the market you’re entering. Here, you detail your store’s products, location, and what sets you apart from others. The second slide focuses on your management team and your financial plans, highlighting the people behind the business and how you expect the store to grow financially.

This simple, two-slide approach ensures that your executive summary is easy to follow and covers all the essential points about your auto parts store business.

Auto Parts Store Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Auto Parts Store Executive Summary: Page 1

Business Overview  

When detailing the business overview in your executive summary, it’s crucial to provide clear and concise information. This includes the name of your store, its location, and an overview of daily operations.

These details not only introduce your business but also set the stage for its unique qualities. Indeed, a unique selling proposition (USP) is what sets your store apart from the competition. Whether it’s your focus on high-quality replacement parts, performance enhancements, or automotive innovations, your USP should be a focal point of your executive summary. It’s what captures the interest of your audience and showcases the unique value your business brings to the market.

Example: For instance, “Precision Auto Parts,” located in downtown Springfield, operates from a 3,000 sq. ft. space on Main Street. It offers a wide range of products including engine components, car accessories, tools, and maintenance supplies. Their USP is the unique combination of high-quality replacement parts and performance enhancements, ensuring both reliability and innovation for vehicle owners and professionals.

Market Overview  

Understanding and presenting the market size , growth trends, and industry dynamics are integral parts of the market analysis . This section should highlight the potential of the U.S. auto parts store industry, backed by relevant data like market value and growth rates. Discussing industry trends, such as the increasing demand for reliable and high-quality auto parts, provides insight into the evolving landscape and where your store fits within it.

Equally important is the competitive landscape. Your executive summary should identify key competitors and explain how your store positions itself in this environment. Whether you focus on premium brands, exceptional customer service, or a curated selection of auto parts, this is your opportunity to showcase how your store is poised to stand out in a crowded market.

Example: Consider Precision Auto Parts in the U.S. auto parts store industry, valued at $206 billion with a 4.1% annual growth rate. While competing with local specialized shops and national chains in Springfield, Precision Auto Parts differentiates itself by offering premium brands such as Bosch, Mopar, Ford Genuine Parts, and Continental, catering to both casual consumers and professional mechanics.

Auto Parts Store Executive Summary: Page 2 

Management Team  

The management team’s background and expertise are significant assets to your business. In your executive summary, highlight the key qualifications and experiences of your team members.

This might include your co-founder’s extensive experience in the automotive industry or your head buyer’s expertise in sourcing high-quality auto parts. Demonstrating the team’s expertise not only builds credibility but also assures potential investors and partners of your store’s capability to succeed.

Example: At Precision Auto Parts, co-founders Jane Doe and John Smith lead the team. Jane, with a background in automotive engineering, provides strategic leadership, oversees product selection, and ensures the store offers cutting-edge products and parts that meet customer needs. John, with a background in finance and accounting, manages the company’s finances, including budgeting, financial reporting, and inventory management, ensuring financial stability and growth opportunities for the store.

Financial Plan  

The financial plan overview should succinctly summarize your financial goals and projections, including revenue targets and profit margins, to provide a clear picture of your store’s financial trajectory.

Example: Precision Auto Parts aims for $4.5 million in annual revenue by 2028, targeting a 10% EBITDA margin. The financial strategy includes initial investments in high-quality store design and inventory, with sales growth driven by effective marketing and community engagement. We project steady growth, positioning Precision Auto Parts as a leading auto parts retailer in the local market.

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Car Parts and Accessories Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Automotive Industry » Auto Parts Store

Are you about starting a car accessories store? If YES, here’s a complete sample car parts & accessories business plan template & FREE feasibility report.

Okay, so we have considered all the requirements for starting a car accessories store business . We also took it further by analyzing and drafting a sample car accessories store marketing plan template backed up by actionable guerrilla marketing ideas for car accessories stores. So let’s proceed to the business planning section.

In as much as people still use automobiles, car accessories and auto spare parts will continue to be in demand. The car accessories and auto spare parts store business is indeed a profitable business because the replacement of damaged or worn – out auto parts and car accessories is compulsory if you want your vehicle to continue to be on the road and serve the purpose you bought it for.

If you are looking for a business to start as an entrepreneur and you know you have got an interest in the automobile industry, then you should consider starting your own car accessories store business.

Although you don’t need a college degree to establish your own car accessories and auto spare parts store, but you would need some form of informal training, you may have to work as an apprentice with someone who owns a car accessories and auto spare parts store. It makes it easier for you to learn the ropes on how to manage your own car accessories and auto spare parts store.

It is important to point out that the car accessories and auto spare parts store business is one business that can’t go out of fashion- this is because of the role it plays in the auto industry.

Depending on the scale you are looking to start, the startup capital for this type of business can be considered to be moderate. As a matter of fact, you can start your own car accessories and auto spare parts store and then grow it big within a short period of time by re–investing your profits back to the business.

If you are sure this type of business is what you truly want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan. Below is a sample car accessories store business plan template that will help you successfully write yours without much stress.

A Sample Car Parts & Accessories Store Business Plan Template

1. industry overview.

The auto parts stores industry includes stores/shops that retail new and used automotive parts and car accessories, repair automobiles and install automotive accessories.

Players in this industry can choose to operate a single store in just one location or chains of stores in several locations scattered all across the united states of America. As a matter of fact, auto stores can be found in all parts of the world as long as there are automobiles there.

IBISWorld projected that the Auto Parts Stores industry is expected to grow slowly over the five years to 2016. It stated that per capita disposable income and corporate profit boosted the demand for auto parts. Furthermore, favorable car usage trends have led to growth in demand for industry products in the short term.

Nevertheless, advancements in motor vehicle technology have made it increasingly difficult for vehicle owners to repair and maintain vehicles without professional help. Going forward, the revenue generated by operators in the industry is expected to grow at the same pace as the previous period.

As the national level of per capita disposable income continues to rise, some consumers will increase their spending on maintaining and fixing their automobiles hence the increase in demand for products and services from the Auto Stores industry.

The Auto Parts Stores Industry is indeed a large industry and pretty much active in all the countries of the world. Statistics has it that in the United States of America alone, there are about 43,136 registered and licensed auto spare parts stores scattered all across the United States responsible for directly employing about 376,102 people and the industry rakes in a whooping sum of $56 billion annually.

The industry is projected to grow at 1.9 percent annual growth within 2011 and 2016. It is important to state that Advance Auto Parts, AutoZone Inc., Genuine Parts Company and O’Reilly Automotive Inc have the largest chunk of the available market share in the industry.

A close observation of the Auto Parts Stores industry shows that the industry has low barrier to entry. In the United States, the industry is subject to few restrictive regulations, and industry employees typically do not need to be trained formally to be able to carry out their duties.

The truth is that the startup capital for opening an auto parts store especially when it involves establishing a standard auto parts store with products from various automobile companies is intensive. But if you choose to start a spare parts store like the average mom and pop business, then you would not have to stress yourself because you will only need minimal startup capital to launch the business.

The tough part as it relates to start-up costs is the need to establish a supply of auto parts from wholesalers or directly from auto parts manufacturing companies. This is so because an auto parts business cannot be started without sourcing products for sale.

Regardless of low barriers to entry, the competitive nature of the industry makes it very difficult for new operators to break even within a short period of time in the industry.

Lastly, the auto spare parts industry is pretty much open for aspiring entrepreneurs to launch their business in the industry.

One good thing about car accessories and auto spare parts stores business is that the business can be opened in any part of the United States and if proper market survey and feasibility studies are conducted, then you can be rest assured of the profitability of the business.

2. Executive Summary

Ken Garland® Car Accessories Stores, Inc. is a standard and registered car accessories and auto spare part store that will be located in one of the busiest streets in Charleston – South Carolina.

We have been able to lease a facility that is big enough (a 5 thousand square foot facility) to fit into the design of the kind of standard car accessories and auto spare part store that we intend launching and the facility is located in a corner piece along a major road close to one of the largest residential estates in Charleston – South Carolina.

Ken Garland® Car Accessories Stores, Inc. will retail bumpers and parts, airbags, HVAC, interiors and seatbelts, brake systems, gear boxes, clutches and parts, drive axles and differentials, steering systems and wheels, mufflers, exhausts and radiators, and electrical systems et al from different manufacturers (brands) from the United States and abroad. We are set to service a wide range of clientele in and around Charleston – South Carolina.

We are aware that there are several large and small chains of car accessories and auto spare parts store outlets all around Charleston – South Carolina, which is why we spent time and resources to conduct thorough feasibility studies and market survey so as to be well positioned to favorably compete with our competitors. We have an online – service option for our customers, and our outlet is well secured with various payment options.

Ken Garland® Car Accessories Stores, Inc. will ensure that all our customers are given first class treatment whenever they visit our store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large our customer base may grow to. We will ensure that we get our customers involved in the selection of brands that will be in our store and also when making some business decisions that directly affect them.

Ken Garland® Car Accessories Stores, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our community and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs completely whenever they patronize our products. We will cultivate a working environment that provides a sustainable approach to earning a living.

Ken Garland® Car Accessories Stores, Inc. is a family business that is owned by Kennedy Garland and his immediate family members. Kennedy Garland has a Diploma in Automotive Technology, with over 5 years’ experience in the retail stores industry, working for some of the leading brands in the United States.

Although the business is launching out with just one outlet in Charleston – South Carolina, but there is a plan to open other outlets all around major cities in the United States and Canada.

3. Our Products and Services

Ken Garland® Car Accessories Stores, Inc. is in the car accessories and auto spare parts stores industry to service a wide range of clients and of course to make profit, which is why we will ensure that we go all the way to make available a wide range of car accessories and auto spare parts from top manufacturing brands in the United States and other countries of the world.

We will ensure that we do all that is permitted by the law of the United States to achieve our aim and ambition of starting the business. Our product offerings are listed below;

• Bumpers and parts
• Airbags, HVAC, interiors and seatbelts
• Brake systems
• Gear boxes, clutches and parts
• Drive axles and differentials
• Steering systems and wheels
• Mufflers, exhausts and radiators
• Electrical systems, car stereos
• Engines parts, batteries and tires

4. Our Mission and Vision Statement

• Our vision is to become one of the leading brands in the car accessories and auto spare parts stores industry in South Carolina and to establish a one stop car accessories and auto spare parts store in Charleston – South Carolina and in other key cities in the United States of America and Canada.
• Our mission is to establish a world – class car accessories and auto spare parts retail store business that will make available a wide range of car accessories and auto spare parts from top manufacturing brands at affordable prices to the residents of Charleston – South Carolina and other key cities in the United States of America and Canada where we intend opening chains of car accessories and auto spare parts retail stores and franchise.

Our Business Structure

Ken Garland® Car Accessories Stores, Inc. do not intend to start a car accessories and auto spare parts retail store business like the usual mom and pop business around the street corner; our intention of starting a car accessories and auto spare parts retail store business is to build a standard and one stop car accessories and auto spare parts retail store outlet in Charleston – South Carolina.

Although our car accessories and auto spare parts retail store business might not be as big as Advance Auto Parts, AutoZone Inc., Genuine Parts Company and O’Reilly Automotive Inc et al, but we will ensure that we put the right structures in place that will support the kind of growth we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Amin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountant /Cashiers
• Sales Agents/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling and disciplining managers; communicating values, strategies and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinion; providing educational opportunities
• Creating, communicating and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creating, communicating and implementing the organization’s vision, mission and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office cum business activities

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of car accessories and auto spare parts are kept and the warehouse does not run out of products
• Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Interfaces with third – party suppliers (vendors)
• Controls car accessories and auto spare parts distribution and supply chain inventory
• Supervises the workforce in the car accessories and auto spare parts sales floor
• Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of bumpers and parts, airbags, HVAC, interiors and seatbelts, brake systems, gear boxes, clutches and parts, drive axles and differentials, steering systems and wheels, mufflers, exhausts and radiators, and electrical systems et al from different manufacturers are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget
• Manages external research and coordinates all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyzes the volume of transactional data generated by customer purchases
• Identify, prioritize and reach out to new partners and business opportunities
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects
• Responsible for supervising implementation, advocate for the customer’s needs and communicates with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties

Accountant/Cashier:

• Responsible for preparing financial reports, budgets and financial statements for the organization
• Provides management with financial analyses, development budgets and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries (answer customer queries regarding the store and the merchandise)
• Find out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits
• makes suggestions and encourages purchase of products
• Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Bag or package purchases and gift wrap merchandise
• Responsible for cleaning all the car accessories and auto spare parts and the store facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the store manager

6. SWOT Analysis

Our intention of starting just one outlet of our car accessories and auto spare parts retail store in Charleston – South Carolina is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets all over major towns in South Carolina and key cities in the United States and Canada.

We are quite aware that there are several car accessories and auto spare parts retail stores all over Charleston and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Ken Garland® Car Accessories Stores, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our goals and objectives.

This is the summary of the SWOT analysis that was conducted for Ken Garland® Car Accessories Stores, Inc.;

Our location (our business will operate both physical and online store), varieties of payment options, wide range of car accessories and auto spare parts from different manufacturing brands and for different vehicles and our excellent customer service culture will definitely count as a strong strength for Ken Garland® Car Accessories Stores, Inc. Our team of highly qualified staff is also a plus for us.

A major weakness that may count against us is the fact that we are a new car accessories and spare parts retail store outlet in Charleston – South Carolina and we don’t have the financial capacity to compete with multi – million dollars car accessories and auto spare parts retail store outlets like Advanced Auto Parts, AutoZone Inc., Genuine Parts Company, O’Reilly Automotive Inc and co when it comes to retailing all their car accessories and auto spare parts at rock bottom prices.

• Opportunities:

The fact that we are going to be operating our car accessories and auto spare parts retail store in a corner piece property along a major road close to one of the largest residential estate in Charleston – South Carolina provides us with unlimited opportunities to sell our car accessories and auto spare parts to a large number of individuals and corporate organizations that own automobiles and also automotive repair garages.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our car accessories and auto spare parts store outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new car accessories and auto spare part outlet in the same location where ours is located. unfavorable government policies may also pose a threat to businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

Experts projected that in 2017, the car accessories and auto spare parts stores industry is expected to profit from growing global economic conditions. Per capita income levels have scaled across the globe and the growing middle class in emerging economies have looked to purchase their own cars. As the demand for new automobiles increase, original equipment manufacturers supply more components to industry operators.

Resurgence in demand for new automobiles has stimulated industry profit, as operators were able to increase sales. Steady growth in economic conditions will create avenues for consumers to release pent-up demand for cars, hence the increase in demand for upstream supplies

If you are conversant with the car accessories and auto spare parts stores Industry, you will quite agree that the original equipment refers to motor vehicle parts and accessories that are manufactured to the specification of motor vehicle manufacturers. These standards are global and motor vehicle manufacturers typically source the same parts from different suppliers.

Even though these parts and accessories are manufactured by companies in the industry, original equipment carries the name of the final vehicle assembler. For example, electronic systems manufactured by Delphi and used in GM vehicles would carry the GM brand name.

Lastly, in recent time, the car accessories and auto spare parts retail stores landscape has seen tremendous changes in the last 20 years; it has grown from smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a car accessories and auto spare parts retailer to reach out to a larger market far beyond the areas where his physical store is located.

8. Our Target Market

Those who patronize car accessories stores cut across all genders; male and female above 18 years with the financial means and who own automobiles, hence the target market for the car accessories and auto spare parts store business is all encompassing. In essence, your target market can’t be restricted to just a group of people, but all those who own automobiles.

In view of that, we have positioned our car accessories and auto spare parts retail store to service the residents of Charleston – South Carolina and every other location where franchise cum outlets of our car accessories and auto spare parts retail stores will be located all over key cities in the United States of America and Canada. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of car accessories and auto spare parts to the following groups of people and corporate organizations;

• Auto repair, maintenance and servicing garages
• Car garages/shops
• Transport companies
• Haulage companies

Our competitive advantage

A close study of the car accessories and auto spare parts stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are well prepared to compete favorably with other leading car accessories and auto spare parts retail stores in Charleston – South Carolina and throughout the United States and Canada.

Ken Garland® Car Accessories Stores, Inc. is launching a standard one stop car accessories and auto retail store that will indeed become the preferred choice of residents of Charleston – South Carolina and every other location where our outlets will be opened.

Our car accessories and auto spare parts retail store is located in a corner piece along a major road close to one of the largest residential estates in Charleston – South Carolina. We have enough parking space that can accommodate well over 10 cars per time.

One thing is certain; we will ensure that we have a wide range of car accessories and auto spare parts from leading manufacturers available in our store at all time. It will be difficult for customers to visit our store and not see the type of car accessory or auto spare parts they are looking for. One of our business goals is to make Ken Garland® Car Accessories Stores, Inc. a one stop car accessories and auto spare part retail shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of and their welfare package will be among the best within our category (startup car accessories and auto spare parts retail stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Ken Garland® Car Accessories Stores, Inc. is in business to retail a wide range of car accessories and auto spare parts to the residents of Charleston – South Carolina. We are in the car accessories and auto spare parts retail stores industry to maximize profit and we are going to go all the way out to ensure that we achieve our business goals and objectives.

Our source of income will be the retailing of a wide range of car accessories and auto spare parts at affordable prices.

Ken Garland® Car Accessories Stores, Inc. will generate income by selling the following products;

• Engines parts, batteries, and tires

10. Sales Forecast

One thing is certain when it comes to car accessories and auto spare parts retail stores, if your store is well stocked with various types of car accessories and auto spare parts and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Charleston – South Carolina and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operation and grow the business and our clientele base.

We have been able to critically examine the car accessories and auto spare parts retail stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Charleston – South Carolina.

Below are the sales projections for Ken Garland® Car Accessories Stores, Inc. it is based on the location of our business and other factors as it relates to startup car accessories and auto spare parts retail stores in the United States;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within our market space. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Ken Garland® Car Accessories Stores, Inc. we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for residents of Charleston – South Carolina. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the car accessories and auto spare parts retail stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Charleston – South Carolina.

In other to continue to be in business and grow, we must continue to sell the car accessories and auto spare parts that are available in our store which is why we will go all out to empower our sales and marketing team to deliver. In summary, Ken Garland® Car Accessories Stores, Inc. will adopt the following sales and marketing approach to win customers over;

• Position our signage/flexi banners at strategic places around Charleston – South Carolina
• Make use of attractive hand bills to create awareness and also to give direction to our store
• Ensure that we have a wide range of car accessories and auto spare parts from different brands at all times.
• Introduce our car accessories and auto spare parts store by sending introductory letters alongside our brochure to car owners, auto repair, maintenance and servicing garages, transport companies and haulage companies and other key stakeholders in Charleston – South Carolina
• Open our store in a grand style with a party for all
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on roadshows within our neighborhood to create awareness for our car accessories and auto spare parts retail store
• List our business and products on yellow pages ads  (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of word of mouth marketing (referrals)
• Join local chambers of commerce and industries to network and market our products

11. Publicity and Advertising Strategy

Despite the fact that our car accessories and auto spare parts retail store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our sporting goods retail store.

Ken Garland® Car Accessories Stores, Inc. has a long-term plan of opening outlets in various locations all around South Carolina and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Charleston before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Ken Garland® Car Accessories Stores, Inc.;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business
• Ensure that we position our banners and billboards in strategic positions all around Charleston – South Carolina
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact car owners, auto repair, maintenance and servicing garages, transport companies and haulage companies by calling them up and informing them of Ken Garland® Car Accessories Stores, Inc. and the products we sell
• Advertise our car accessories and auto spare parts retail store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Aside from quality, pricing is one of the key factors that gives leverage to car accessories and auto spare part retail stores, it is normal for consumers to go to places (car accessories and auto spare parts retail outlets) where they can get car accessories and auto spare parts at cheaper price which is why big player in the car accessories and auto spare parts stores industry like Advance Auto Parts, AutoZone Inc., Genuine Parts Company, O’Reilly Automotive Inc and co will attract loads of corporate and individual clients.

We know we don’t have the capacity to compete with Advance Auto Parts, AutoZone Inc., Genuine Parts Company, O’Reilly Automotive Inc and co but we will ensure that the prices and quality of all the car accessories and auto spare parts that are available in our store are competitive with what is obtainable amongst car accessories and auto spare parts stores within our level.

• Payment Options

The payment policy adopted by Ken Garland® Car Accessories Stores, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Ken Garland® Car Accessories Stores, Inc. will make available to her clients;

• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for our car accessories and auto spare parts purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting/leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a car accessories and auto spare parts retail store business; it might differ in other countries due to the value of their money.

These are the key areas where we will spend our start–up capital on;

• The total fee for registering the business in the Unites States of America – $750.
• Legal expenses for obtaining licenses and permits as well as accounting services (software, P.O.S machines and other software) – $3,300 .
• Marketing promotion expenses for the grand opening of Ken Garland® Car Accessories Stores, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring business consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• The cost for shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000.
• The cost for start-up inventory (stocking with a wide range of car accessories and auto spare parts from different manufacturing brands) – $350,000 .
• The cost for counter area equipment – $9,500 .
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750 .
• The cost of purchase and installation of CCTVs: $10,000 .
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of launching a website: $600.
• The cost for our opening party: $7,000.
• Miscellaneous: $10,000.

We would need an estimate of $750,000 to successfully set up our standard car accessories and auto spare parts retail store in Charleston – South Carolina. Please note that this amount includes the salaries of all the staff for the first three months of operation.

Generating Funds/Startup Capital for Ken Garland® Car Accessories Stores, Inc.

Ken Garland® Car Accessories Stores, Inc. is a private registered business that is solely owned and financed by Kennedy Garland and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B:  We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting Ken Garland® Car Accessories Stores, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of quality car accessories and auto spare parts a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Ken Garland® Car Accessories Stores, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – manufacturers and suppliers of car accessories and auto spare parts: In Progress

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Never feel that your questions are too small to ask your lawyer. A reliable lawyer will have no problem giving you any information you need and will update you whenever you ask. If you don't get answers that you're looking for when working with a lawyer, it may be time to consider hiring another one.

A good tip to remember if you're going to be working with a lawyer in a criminal case is to be completely honest. By law, anything that you say to your lawyer has to remain confidential. Telling the truth will also give your lawyer the best shot at winning your case.

A good tip to keep in mind if you're thinking about working with a lawyer is to give them as much information as you can. The more documents and information they have that pertains to a case, the better your chances are of winning. If you think a document might be worthless, you lawyer might think otherwise.

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The Majority of us are acquainted with the old riddle that goes:"If a tree Falls in the forest, and no one is in the region to hear it, does it make a sound?" From a communication point of view, the answer must be a certain"No." Though there are sound waves, there is no sound because no one perceives it. For communication to happen, there must be a sender and a receiver. This chapter is focused on the recipient - the person who provides feedback to the sender, the intention is to help you Improve Listening Skills. The Objective to Improve Listening Skills takes us to that which Saul Gellerman said: "The sender, to be certain that his message is going to be approved by the recipient, must be ready to let the receiver sway him. He should even be prepared to allow the receiver change or modify the message in a way which make it more acceptable to the recipient. Otherwise, it may not be understood or it may not be accepted, or it may simply be given lip service and discounted." This places the responsibility for good communications squarely on the Shoulders of both the sender and the recipient. Every one of us plays the roles of sender and recipient several times every day. Therefore, it is very important to learn how to play each role nicely. Researchers have found that the average individual spends much more Time every day in listening than in speaking, writing, or reading. Therefore, Improve listening skills listening is a very important communicative task. Were you aware we devote roughly 40 to 45% of our working hours to listening? And were you aware that, if you haven't taken steps to improve this ability, you listen in only 25 percent efficiency? Placing these ideas together, do you feel comfortable knowing you earn 40 percent or more of your cover whilst listening at 25% efficiency? If not, maybe acting on the information imparted in this chapter can enhance your listening skills to over the average in listening efficiency. Tests have demonstrated that we can considerably raise the amount of our listening performance by a small amount of research and practice. The Significance of the listening ability to managers was recognized by Industrial companies for some time. Dr. Earl Planty, in his role as executive counselor at Johnson and Johnson, has stated:"By far the most effective way by which executives can tap thoughts of subordinates is listening from the many daily everyday contacts inside and beyond the work area. There is no system which will do the job in a simpler manner. Nothing could equal a executive's willingness to listen" Recognizing the value of effective listening, many companies Provide training Programs to enhance this skill. Some years ago the Methods Engineering Council compared one group of participants in a preliminary discussion about efficacy in listening with another group not participating in such a discussion. The comparison was made by testing each group. The test results revealed the marks made from the first group were 15 percent greater - a substantial improvement. What Listening Is. We hear - often without listening - when sound waves Attack our eardrums. As soon as we don't recall what we have heard, it's most likely because we didn't listen. A good example is the situation that frequently occurs when we're introduced to a new worker or a new acquaintance. A couple of minutes later we can not remember the individual's name. Why? Since we probably failed to hear the name when we had been introduced. Johnson defines listening as"the ability to Comprehend and respond effectively to oral communication." Thus, we can state at the outset that hearing isn't listening. Listening requires more than hearing; it necessitates understanding the communication received. Davis says it this way:"Hearing is with the earsbut listening is with the brain'." Some of the attributes of a Fantastic listener are as follows: '' He generally makes Better decisions because the inputs he receives will be better; He sees more in a predetermined period of time, thereby saving timeand He encourages other people to hear what he says because he appears more attentive and better mannered. The typical listener, after two weeks may recall just 25 percent of that which Has heard in a briefing or a language. Therefore, listening is not effective for receipt and preservation of factual particulars. For retention of factual details we must put our reliance on the written word. Researchers have discovered that we can improve our listening comprehension Roughly 25 percent. Most of us process the sender's voice so quickly that there's idle time for us to think about the message whenever it is being given. During this idle period a good listener ponders the sender's goals, weighs the evidence being presented, and searches for ways to understand the message. It follows that fantastic listening can be considered"a conscious, positive action requiring willpower" The ability to listen more effectively may be acquired through Discipline and practice. As a gamer you ought to physically and mentally Prepare yourself for the communication. You Have to Be physically relaxed and Mentally alert to receive and comprehend the message. Effective listening Requires continuing concentration (regardless of the period of the material ), Attention to the key ideas presented, note-taking (if the conditions are Appropriate), and no psychological blocks into the message by the listener. You Cannot listen passively and hope to keep the message. If You Would like to be an Effective listener, you need to provide the communicator of the message adequate Focus and make an effort to understand his perspective.

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Manufacturing - Custom Parts Business Plan

Start your own manufacturing - custom parts business plan

JTB Products and Services

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

This plan provides detailed investor information and includes the basic strategic business plan information necessary for initial establishment and operation of JTB Products and Services, Inc, a division of JTB Technologies, Inc. JTB Products and Services, Inc will be formed in Richfield, Louisiana, as a corporation under the laws of the Commonwealth of Louisiana.

JTB’s Products and Services Division will manufacture custom tools tailored to the Automotive, Auto Body Repair, Sports Service, and Commercial Drilling Industries. Additionally, this division will also provide re-conditioning services to clients using our quality products from the the JTB product line.

The management team responsible for the Product and Services Division’s development, and hands-on management of the daily operations are Mitchell R. Jeremy and Rachel L. Jeremy.  In addition, a team-oriented, customer-focused staff of 3 will support the management team.  JTB Products and Services, Inc. will retain the services of a CPA firm to perform professional company audits, prepare taxes, payroll and serve as a business consultant to assist in setting achievable long-range strategic goals.

Based on the current prices in the Products and Services market,  JTB Products and Services, Inc. has the potential of making sales of $348,000 within the first eighteen months of operation. With good management, a revenue growth of approximately 24.53% percent  is expected. The projected ratios at the end of Fiscal Year 2 are quite solid.

The equity for each investor will be based on his or her investment. An in-depth look at Ratios can be found the Financial Plan section.

Our primary markets are:

• Auto repair, and Automotive industries. (JTB Tools)
• Commercial and Private Utility contractors. (JTB hole-making products and services)
• Sporting Goods Industry. (JTB drills, and drill refurbishing services)
• Metalworking and Manufacturing industries as a service provider.

Ways to minimize risk factors to JTB Products and Services, Inc.’s success include:

• Obtaining sufficient capital to properly fund the project to completion.
• Maintain a lower than projected overhead which increases the bottom line profit. Multi-skilled personnel will be employed, management will provide a continual training program will ensure they deliver consistent superior service, as customer satisfaction is a high priority goal to developing the business.
• Build a sufficient customer base. An excellent location has been determined by demographics, and an aggressive marketing program by a full-time shared marketing associate will ensure the desired results.
• Establish community involvement to demonstrate how the business will contribute to a better quality of life. Community projects using the company facilities will be developed to help civic groups obtain their financial goals. Schools, churches, and other groups will be welcomed to reach out to the company and its employees for fundraisers.

1.1 Objectives

• Integrate our products and services into the Industrial Distribution market.
• Direct-market our own product lines to over 100,000 potential clients throughout the U.S.
• Utilize our Business Technology Software to gain market share.
• Provide our clients with quality products and services while maintaining high profitability.

For many years, we have seen a niche in helping the above mentioned businesses with their production processes, external job costing, and expediting the above services. These services are handled in a one on one fashion, the clients process for using the various products is reviewed,  then a recommendation is made to either scrap, rebuild or replace the items in question. Also at this point we can recommend one of our distributor partner products as a substitute.

JTB Products and Services, Inc. will be a partner in the JTB network, and will also use this network to promote its products and services throughout our industrial distribution partners.

1.2 Mission

JTB will develop and offer only the highest quality products and services.

• Our products will reduce customers’ costs, and have a longer life than the competitors’ products.
• Our re-manufacturing services will also offer the client a solid, value-based purchase backed by a 100% quality commitment and effort by our employees and management.

Using JTB own manufacturing facility as a model and test bed for our products, JTB will provide the mid-sized corporate market with new and exciting ways to cost effectively manage all external vendor and customer transactions, yielding continual savings for the users of our products and services. Our manufacturing partners will also add value to our offering of services, further allowing JTB to grow into a high-quality, long-term growth corporation.

1.3 Keys to Success

• Seasoned management with over twenty years of business experience in Industrial Distribution and Metalworking.
• Focused and well-defined long-range goals for longevity. Our plan has been developed to allow flexibility and growth.
• Strong project-management staffing with extensive prior Engineering experience, providing clients with product and service support in an industrial setting.
• Strong marketing goals with niche products and services; targeted services and products delivered with unique marketing approaches.
• Very low internal development costs at startup. Management is well-suited to oversee and develop all projects described in this business plan, limiting pre-production expenses by utilizing industry partnerships to lower the initial costs to bring its services and products to market.
• Previous base of high-quality external support vendors available to build on, with over twenty years of industry contacts to work with, in both the purchasing of quality products, and also in the marketing of our own  products.
• Previous successful business plans and experience to draw from. Management’s previous business plan helped in closing an SBA package valued at $240,000 for the acquisition of C.N.C manufacturing equipment. Management will implement and perfect all aspects of the business plan, expecting that a great deal of its own creativity, positive attitude, and energy will be brought into all of the required projects.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

JTB Products and Services is one of the three sub-divisions of JTB Technologies, Inc.

JTB Technologies, Inc. will be located in Richfield, Louisiana. This location is very close to the I-82 corridor, providing excellent access to the Mississippi, Arkansas and Texas industrial markets. JTB management acquired its roots in the industrial marketplace while managing RL&I Tool and Machine, Inc., a privately held corporation that operated in Missouri for over twenty-five years.

Further experience was also acquired while managing RL&I’s industrial supply division of RL&I Tool and Machine. Eventually the Missouri corporation was closed and the management shown in this plan relocated here to Louisiana. Prior to leaving Missouri, Technical Marketing Technologies LLC, a spin-off of the Missouri based corporation was established, and operates as a sole proprietorship here in Louisiana. With our roots firmly planted in the Industrial marketplace, JTB will provide Industrial and Commercial Tools, Safety Products, and Engineered Sales expertise.

• Automotive – Automotive repair, and Auto body industry.
• Automotive – Auto Makers, and their support industries.
• Primary Metals – Machining Industry – Turbine, Valve, Specialty Manufacturers, and Machining industries.
• Sporting Goods Industry – Sporting Goods manufacturers, and Services industries.
• Mining and Contractor Industry – Hole drilling and Utility service providers

In addition to providing these clients with industrial products, JTB will also provide technical expertise, engineering assistance and all types of outsourced industrial services.

2.1 Company Ownership

JTB will be a privately held corporation co-owned by Rachel L. Jeremy and her husband, Mitchell R. Jeremy. Rachel Jeremy has 10 years experience in production management, and customer services acquired while she worked with RL&I Tool and Machine, Inc where she was also the Secretary for that corporation. Rachel will also add a large percentage to the minority owned shares, allowing the firm to participate in larger contracts requiring minority involvement.

Mitchell R. Jeremy owns and operates Technical Marketing Technologies LLC, a technology and marketing consulting firm. Mr. Jeremy is an innovator with over 25 years of technical experience in the Industrial market with an additional 15 years of integrating computers and other technologies into the manufacturing and distribution of industrial products. Mr. Jeremy has a proven track record of success in launching new business projects and directing operations for a previous Missouri-based corporation as President of RL&I Tool and Machine.

To achieve our objectives, Mr. Jeremy is seeking $230,000 in investment and $45,000 in long-term loans for JTB Products and Services. A percentage of the stock and royalties of its products will be offered to the initial investors.

2.2 Start-up Summary

Initial startup will consist of setting up the equipment, shipping area, and Inventory areas in the 2,500 sq. ft. of production space described, with provisions for further expansion when needed.

Once established, Mr. Jeremy will utilize all of his previous business contacts to develop the JTB’s products for immediate resale. This will include several custom catalog offerings with over 50,000 products each.  As many of the customers require similar products sold by the Industrial Sales Division, a stock list will also be compiled of the major items to be offered adding more customer support value to the business.

In the production area, we will add approximately $45,000 of machinery, allowing the firm to produce its products and services. Further leased equipment will be added starting in the first month of the plan. This equipment will be both manually operated and computer controlled, depending on availability. At present the machine tool market has an excess of available equipment which is driving the costs to purchase these items down considerably. Included in this amount is $30,000 of specialty prototyping equipment which will allow us to solicit specialty prototype work.

We intend to add 3 Service Team Members to be trained on the equipment, and handle order processing with our intended local customer base. Rachel Jeremy will oversee the production and shipping aspects. Mr. Jeremy will oversee training, and make personal contact with all potential clients to develop long term solid relationships.

During this time, several developers will be hired as part of the JTB Integrated Technologies Division, located in the same facility as Industrial Sales, to begin development of the software to later drive the inventory-sharing and customer-interactivity aspects of the business. (Payroll and income figures related to these portions of the plan can be found in the JTB IT Division business plan.)

Products and Services

JTB Products and Services will provide the following:

• Manufacturing of patented products from the JTB line of Automotive tool products.
• Manufacturing of patented JTB – Commcut-commercial waterline hole tools.
• Manufacturing of patented JTB – Sportcut drill system for the sports industry.
• Providing reconditioning for the Commcut commercial waterline tools.
• Providing reconditioning for the Sportcut drill system for the sports industry. 
• Providing reconditioning of industrial tools sold by JTB Industrial Sales.
• Prototype building from clients’ CAD drawings. 

With the proper mix of equipment, JTB can work as both a manufacturer and a service provider, repairing its own products and its competitors products as well. Additionally, the equipment gives the business an opportunity to sell itself to its clients at the production managers level and at the shop level, forging solid ties with production and engineering managers.

Our prototype services will be handled via the Internet: a client sends a CAD file to our secure dedicated servers, we download the CAD file into the 3-D software, and the process of developing a tangible prototype begins. Including this type of technology will bring JTB much closer to the Aerospace and Automotive industries. This process can also help JTB develop additional products for different markets. Related engineering technology will consist of 3-D Computer Aided Design where applicable in the prototype work.

The mix of JTB’s Industrial Sales and Products and Services Division makes the actual sale, as the business can respond to the clients in any way needed. Our ability to share information about order status and offer products and service from our distributor partners will allow for even more opportunity with the clients, as they are always looking for ways to reduce purchasing costs.

3.1 Competitive Comparison

Why should the industrial buyers work with JTB Products and Services?

JTB’s products are developed to perform better than the competition. Our products are developed with the goal of providing our clients a good, value-based purchase that will help them be more profitable in their day-to-day operations. Our commitment to high quality and consistency in our products and services is what sets us apart from others.

Our services also combine a good value-based approach, and still provide quality. Our attention to customer detail is a critical component in our customer service area. Our custom sales software allows our staff to keep detailed, accurate notes on our customers’ requirements, allowing us to fulfill orders to their preferences. This commitment to consistency allows the customer to feel confident when they ship orders in for service.

3.2 Future Products and Services

JTB will methodically seek out additional products to match our customers’ requirements while working closely on applications to provide our clients with a better overall result in their manufacturing process.

Further development on this strategy will come from our engineering software applications. These applications will allow us to work one on one with plant application engineers to fine tune products to maximize the product’s life, yielding the best possible results.

Market Analysis Summary how to do a market analysis for your business plan.">

National market Description consists of 314,555 potential clients in the following categories:

• Aerospace Industry – High Tech Manufacturers, and supporting sub-industries
• Primary Metals – Machining Industry – Turbine, Valve, Specialty Manufacturers, and Machining industries.
• Sporting Industry – Sporting Goods manufacturers, and Services industries.

The Louisiana Market consists of 4,553 potential clients in the same categories.

Our sales goal is to integrate our Industrial Products and Services into the above markets. Our sales approach is simple, utilizing a well trained inside sales staff to approach new clients, and to respond to well-placed ads in industrial publications. Our software applications will make it possible for these businesses to interact closely with JTB and its distributor partners.

4.1 Market Segmentation

• Our customers are seeking cost reduction in their daily operations. As JTB will function as a distributor and a service provider, we can deliver custom specialty products faster, with fair, competitive prices.
• All of the above markets are seeking longer product life, resulting in higher profitability. Our overall experience in machining, grinding, and production management can provide our clients with actual measurable results.
• All market segments purchase similar products and services, consolidating our internal purchasing and marketing costs, maximizing long range profitability, while reducing external costs as we gradually implement our order placement systems.
• All can be serviced via existing modes of transportation (UPS, Fedex, DHL).

4.2 Target Market Segment Strategy

Our marketing strategy for each target market segment will vary slightly. We will focus our direct marketing efforts on the Aerospace, Automotive, and Primary Metals and Machining industries, introducing these clients to our products and services. In particular, our combination of over 300,000 catalog items, and our industrial services, providing re-manufacturing and secondary services, will allow us to sell ourselves in many different ways. Also, our base of sub-contract service providers will allow us to offer many different programs via our distributorship.

When order management and inventory systems are completed by the Integrated Technologies Division, they will make it faster and easier to place repeat orders. Special incentives will be given to the businesses using the system as well, further reducing our external costs.

4.3 Service Business Analysis

JTB products and services are focused on some rather unique markets. As such, these markets are supported by niche product and service providers all over the U.S.

Industry by count:

• Auto Body clients available: 62,361
• Commercial utilities and drilling services available: 3,200
• Sporting Good Service Centers: 6,164
• Metalworking and Manufacturing: 238,764

The above client numbers are based on data available from Hugo Dunhill Mailing Lists, Inc., our preferred database provider. Larger firms like Peoplesoftware, Profit2100, Dimasystems, and Net2soft have developed very expensive software and netware packages starting at $10,000 – $50,000 and up. Our cost analysis has shown that there are many cost competitive options available for businesses to choose from, in many cases they are simply unaware they are available. As a service business that will utilize our own products, we can market and demo our products simultaneously, further reducing our costs per solicitation.

4.3.1 Competition and Buying Patterns

Automotive clients:  These clients are made up of individual auto repair businesses. They purchase supplies via local suppliers and catalogs. Our products for this market are specialized time savers, and will be marketed as such. Also, our industrial sales division can sell to these clients via catalogs and through our online sales process. Competition in this marketplace is well developed as local suppliers providing standard products, our unique lines will be directly marketed to the shops, along with information about our industrial supply services.

Commercial Utilities and Drilling clients: These clients are made up of individual commercial service providers and contractors providing hole drilling services. Our process for re-manufacturing / re-building their drilling units will better the OEM’s efforts to make and sell a quality tool. The base cost index for these tools is very high, typically in excess of  $2675 per unit. These clients generally pay a minimum of 50% for a rebuild. Competition in this marketplace is developed as commercial plumbing supply houses; typically, the client is on their own in terms of technical help. Our unique cost saving rebuild process will be directly marketed to them, also our industrial sales division can service these clients as well.

Sporting Good Service Centers:  These clients are made up of bowling suppliers. Our patented products will out-perform any available products, and create a large re-conditioning market for JTB, as our patented products can only be reproduced by us. Competition in this marketplace is not very strong, as no one has developed a product for this process, nor has there been any standardization for this process. Our Max-Drill product line re-defines the process giving the shops a place for technical help, good service, and a product that provides ease of use, and a very cost-effective process.

Metalworking and Manufacturing: These clients are made up of Machine shops, Aerospace Manufacturers, and other specialty manufacturers requiring industrial products and services. Our services department will add value and services to Rachel industrial sales division, as it can utilize the services division’s equipment to provide its clients with custom solutions. Competition is strong, as these clients work with both local suppliers, and catalog companies. As JTB has a very marketable mix of industrial sales, and industrial services, this will provide the added edge to acquire clients.

4.3.2 Distributing a Service

JTB’s primary goal is focused on developing one-on-one business relations during the first four years of the business plan; however, beyond that, we may consider working through distribution for additional business.

As our plan describes our primary goal of repayment to our initial investors by the fourth year, we will not make arrangements for distribution of our products or services unless it represents a major addition to the business, and maintains our projected profits as well.

Strategy and Implementation Summary

Our strategy and implementation will be a very straightforward approach to extending our products and services to potential clients via every cost-effective approach possible. Our combined services offering is very unique, and allows for more profitability while staying ahead of other industrial distributors and services providers in terms of delivery and competitive pricing. The combination of our distributorship’s solid inventory, and the ability of the service area to provide re-conditioning and special services to industrial products quickly, allows for faster shipments with fewer logistical problems. For our customers, this means lower costs.

5.1 Competitive Edge

Our competitive edge is our combined services, products, and the engineering skills required to properly interact with our customers and vendors. Our mix of inventory, industrial distribution, and the service capabilities to respond to the customer’s needs quickly will make JTB a respected vendor in the industry.

JTB’s competitive edge incorporates an overall approach to market our goods and services to many different industries. Our unique approach of developing our own branded sales and marketing applications will strengthen our ties to our distributor partners and direct clients. As computer networking is a strong area for me personally, I see the benefits to businesses that have solid network based sales and marketing tools in place. Our overall goal is to utilize our own applications and developed software to integrate our distributor partners services. When completed, JTB will be able to offer much larger clients an extremely large variety of products and services drawing from our distributor partners services and products.

All of the JTB divisions will benefit from the marketing, strategic ad placements and the direct marketing products offered by every other JTB division.

5.2 Marketing Strategy

Key Goals to our marketing strategy are as follows:

• Develop a high profile sales environment, to bring our products to new and existing clients.
• Develop new ways to market our products to potential clients via our branded applications and software.
• Develop channel partnerships utilizing our own applications, drawing from these partners services and products to develop a large base of products and services to be offered to larger clients.
• Develop and maintain a quality customer service and follow-up program for all of the JTB divisions.
• Develop and utilize an ongoing automated marketing system to contact potential clients.
• Carefully target marketing expenditures to maximize returns on the campaigns.

5.2.1 Marketing Programs

JTB’s marketing programs will directly target our intended customer base, utilizing many different avenues of  marketing. Initially, we will mass-market introductory offers and letters of introduction indexed against our customer database. Further secondary marketing will be through our Internet-based marketing systems. Additional follow-up work will be done by our staff.

JTB’s customer databases will overlap as they are similar. Every opportunity will be explored as each branch solicits new business, allowing for additional cost effective introduction of our other products and services. JTB will also develop Internet marketplaces where our products and services can be marketed as well, taking full advantage of the very low costs offered by developing and managing our own sites.

5.3 Sales Strategy

JTB’s sales strategy will rely on a straight-forward approach of developing the company’s long term sales goal of providing quality engineered products and services tailored to the customer. Our overall goal will be to pay close attention to details gathered regarding other vendors, and how they interact with the clients, constantly fine tuning our transaction process until it is almost effortless for the clients to do business with us.

Customer access to our sales staff is also critical, as we intend to offer phone, fax, and Internet-based inventory access and order processing. Further Internet access on our main site will let clients develop budgets and gather engineering information about the products we offer. This will be further enhanced by the custom software products of JTB Integrated Technologies, when developed. Our sales staff will have a tremendous source of information available to act as an advisor to our clients.

5.3.1 Sales Forecast

Our sales forecast table uses the following assumptions:

• Auto Body Products average growth rate of 34% annually.
• Auto Body Services average growth rate of  14% annually.
• Commercial Drilling average growth rate of  22% annually.
• Sporting Goods Products average growth rate of 19% annually.
• Sporting Goods Services average growth rate of 17% annually.
• Metalworking and Manufacturing growth rate of 18% annually.
• Industry Analysis Compounded Annual Growth Rate of 7.02% 

The sales growth is controlled by several factors including:

• The JTB’s ability to find quality service associates to train, and the length of the training process.
• JTB’s ability to partner with other quality channel partners to handle over capacity situations.
• Limitations in actual shop time available ie. constraints in available work area and personnel.

Many of the services provided are billable hourly at nearly $60 per hour for service work; in comparison, some products manufactured internally will need to be at a lower shop rate to provide for more competitive pricing to break into the different markets.

We will work to have many of the patented products manufactured externally, allowing our equipment to be utilized on more profitable work. Contingencies need to be in place to backup all products and services offered in the event of personnel issues, or equipment failure. Direct costs in the Sales Forecast table reflect these outsourced manufacturing costs, after initial design.

5.4 Strategic Alliances

JTB will develop and implement many strategic alliances to build its product and services offering. Alliances to manufacture our higher volume products will aid in keeping our internal costs in check while allowing unlimited growth potential by utilizing our channel partners’ production capabilities. Further development on this will be to purchase on a contractual basis to help lock in pricing on our product offering. Our distributor partners will allow us to offer additional products and services that we could not otherwise offer, also reducing our investments in additional personnel and equipment while maximizing profits.

5.5 Milestones

Secure Leasing, Banking, and Attorney Arrangements – Long term arrangements to secure the equipment financing, banking relations, and general and patent attorney needs.

Set up JTB’s Industrial Services Location – Prepare working area for incoming equipment, wiring, shipping and receiving areas, networked accounting systems, and develop a work flow methodology for the entire shop.

Complete the equipment selections and installation – Equipment will be selected from various machine tool dealers throughout the U.S. These machine tools will be inspected closely for quality, selecting the best possible pieces while working within our budget.

Manager selections and training begins – JTB will be looking for individuals who posess a good aptitude for engineering, preferably with a background in QC and Machining.

Contractor selection for outsourced manufacturing – Competing contract manufacturers will be providing sample parts and quotations for our products, in particular, contractors will be quoting on the Automotive and Sporting Goods lines as they have the highest potential volume and will require substantially more manufacturing capacity than we will have available.

JTB Industrial Services Marketing Campaign – Our marketing campaign will initially target the local Louisiana market with a letter to the key personnel within the target businesses. This introduction will be a combination letter marketing the JTB Industrial Sales Division as well; alternately, the Industrial Sales Divisions sales personnel will follow up on these accounts.

JTB outsourced product line development – Once the contractor selection is complete, we will place orders from the suppliers for components, packaging, and replacement parts.

JTB services development – JTB’s service area will begin servicing clients as soon as the core machine tools are in place; some specialty equipment may take several months to locate. During the first year, management will be processing most of the work.

JTB Service associate selection and training – Service Associates will be from a production background, familiar with manufacturing and general machining, training will be ongoing for at least 1 year. Management will work with these individuals on a one-on-one basis to accomplish this, and minimize training costs while still competing orders as needed.

Web Plan Summary

JTB’s Web-based marketing plan is essentially the same for all of the JTB divisions, with the exception of how each division targets its clients. As JTB will be able to add its services offering into the marketplaces to be developed, we will get day to day information and feedback from the various paid ads we place in industrial trade magazines, and with other websites as well. The Web plan is to link our products and services with as many affiliate sites as possible. 

When established, these marketplaces and affiliate sites will serve as a very cost effective marketing tool for all of the JTB divisions, again keeping in mind that each division’s approach to this will be tailored towards its intended potential clients. Each division will have dedicated websites operating under the JTB logo. With a customer database available at all times via our servers, we can easily track our marketing expenditures and customer demographics. 

6.1 Website Marketing Strategy

JTB will develop and manage as many industrial marketplaces as possible, seeking out niche marketing that drives customers to our industrial products and services sites. Also, JTB will embed itself into many other sites utilizing search engine technology, affiliate marketing programs, and paid banner ads.

As JTB’s Integrated Technologies Division will develop all of its sites and software applications, this will be done at a considerably lower overall cost than our competitors would spend to develop the same type of applications.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Operations Manager Mitchell R. Jeremy

Mitchell will work with the managers and staff daily to help oversee the development for all of the anticipated projects. He will personally develop the procedures and techniques for all of the products and services to be offered. Additionally, he will provide hands on training to all employees within the company ensuring the company’s ability to grow.

Service and Production Manager Rachel L. Jeremy

During year one Rachel will act as the Service Team Manager. She will oversee order processing, scheduling of outsourced orders, and act as the general business manager in Mr. Jeremy’s absence. After year one, the service team members and manager will be fully trained to handle the day-to-day workload in their area. Rachel will then continue to maintain the ongoing day-to-day work schedule, track time and billing issues, and remain in close contact with the clients to ensure that JTB is meeting all the customer’s requirements.

7.1 Personnel Plan

Service Team  Manager Initially, Rachel Jeremy will fill this role, while the service team manager undergoes training. The service team manager is a working manager position requiring complete knowledge of all the manufacturing processes. This position will answer directly to the Operations Manager.

Service Team Member TBA. Service Associates will perform the manual labor required in the service and production department.

Sales and Marketing Associate TBA. This is a shared position, costs and responsibilities distributed among all divisions; this member contributes Sales and Marketing help in all areas. 

Financial Plan investor-ready personnel plan .">

JTB’s financial plan is based on raising $230,000 by way of private equity to setup the industrial products and services division of the corporation. We are also securing a 12 year loan for $45,000 to cover initial equipment costs necessary to produce our products and services. We expect the Product and Service Division to achieve a small net profit in just over two years.

By year three we expect to be in a strong enough cash position to begin paying dividends to the initial investors, and secure proper lines of credit with other banking resources as the company will need to attract further investment for equipment and expansion. It would be in the company’s best interest to repay the initial investors earlier than the plan allows for.

8.1 Important Assumptions

This plan is one of a three part business plan providing details of each business segment for more accurate projections, the main plan is used to show the overall development of the business in its entirety. Key assumptions around which we developed this plan are as follows:

• Current business, banking, and economic trends continue to be stable.
• Customer buying trends and orders remain strong.
• Overhead and other external operating cost grow as projected.
• External outsourced costs grow as anticipated.
• Internet buying trends continue to grow in the industrial sector.

The General Assumptions table below shows assumptions which play heavily into the businesses long term plan.

If the business can be developed in its entirety in one location would greatly reduce operating costs, and provide a more flexible staff situation for cross-training and other issues.

Upon reviewing the plan, you may have noticed management has mentioned expansion through use of its online marketing system via numerous distributor partners throughout the U.S. The possible revenues from this have not been added into any projections. Management’s position on the plan’s assumptions is we feel we can make better long term arrangements which should better the projected cash position shown.

Note 8.1.1: We have selected a high-quality networked accounting system with capabilities of having multiple businesses running while still offering full consolidation of the business for accounting purposes. This system is complete with project management capabilities and budgeting; as such, management will implement a budgeted approach for the projects while adjusting costs in JTB’s favor wherever possible.

All Profit and Loss tables in this plan include only the projections for the Products and Services Division. We suggest that each plan is reviewed, as each is quite different.

8.2 Break-even Analysis

The break-even analysis for JTB Products and Services is shown in the following table and chart.

JTB’s break even analysis is difficult to project as our industrial products and services are a mix of both labor charged hourly, and outsourced manufactured goods for resale. Initial goals are to bring the hard manufactured product lines to market within 60 days from startup. Additionally, we will begin completing service based orders (labor based) immediately while offering numerous well accepted industrial products for resale through the other divisions.

What will set JTB apart from the other industrial entities is its ability for flexibility, expansion, and its individual divisions with key individuals all under one roof targeting each market segment JTB will pursue. All of the service personnel will be cross-trained with the sales staff, and will be expected to handle clients with a positive and helpful attitude. With this in mind, the goal is to build a solid base for the corporation with our primary products and services while continuing the long term development of our distribution and secondary services business. 

8.3 Projected Profit and Loss

Please be sure to read the note in the Important Assumptions section, regarding our Accounting system and methodology.

The Projected Profit and Loss table takes into consideration all of the basic operating costs for the Products and Services Division only. This division will reach the break-even point late in the first year, and become increasingly profitable thereafter. At full capacity in later years, we expect net profit margins between 12% and 19%.

The Profit and Loss in this business plan also includes a full depreciation schedule. Management’s eventual goal is to work with a leasing company that will provide a construction-type loan/lease situation allowing us time to hand-select the best possible equipment while minimizing the cash outlay during this process. For the purposes of this plan, and to maintain a conservative approach, we have bought some starting equipment as long-term assets in the start-up table. We will add some leased equipment as we go, as initial equipment depreciates. 

The Profit and Loss table in this plan does not reflect the burden of management, and management’s output – related personnel costs can be found in the plan for the holding company, JTB Technologies, Inc. Please remember when you do review the P&L, that the 3 JTB divisions will actually be operating under one roof. As such, overhead is low, and management’s role will be to fill in, in all areas of production wherever needed to complete orders.

Management’s operating schedule will also be overlapped to “keep our doors open” more operating hours than any of the other 9 to 5 operations. Management anticipates running at least 50 hours per week allowing us to develop more business on the west coast.

8.4 Projected Cash Flow

JTB’s projected cash flow reflects the business’ cash position. Please remember when you review this table, it is for the Products and Services Division only. The table shows our planned repayment of the 12 year loan and dividends to investors beginning in year 3.

When reviewing the projected cash flow, its important to note that the largest growth in sales is from outsourced manufacturing, as this is not really segmented for review. Additional segmentation information can be found in the market segmentation table in section 4.1.

The outsourced manufacturing allows the company to have the product line it desires while utilizing its internal personnel one the more profitable services to be offered. The outsourced products operate under a fixed cost situation, while the services area will for the most part be working in a cost plus situation filling special and rush requests that carry a much higher shop rate. As the cash flow projects only the base products described in the business plan, its highly probable JTB will be involved with more outsourced products in years two through five, furthering our potential profitability.

Please review section 8.1 regarding the Important Assumptions to get a better feel for the explained projected cash flow. 

8.5 Projected Balance Sheet

JTB Products and Services’ projected balance sheet shows a strong cash development capability over the projected 5 year plan. The projected balance sheet, like the rest of the business plan, assumes the business remains at its startup location during the first five years of operations, keeping costs relatively fixed for the projections. Again, as mentioned in the Important Assumptions section 8.1, management still feels it can develop a stronger situation than what is reflected.

As projected in the Balance Sheet, the products and services division builds its cash position while also developing a sound net worth. As the industrial Products and Services Division is a manufacturing setting, this business plan reflects the development of a large amount of hard, non-cash assets, excluding ending year 5 receivables. A full depreciation schedule and payment schedule is included to depreciate the long-term assets.  

During the life of the plan, inventory requirements may change as we offer our clients different purchasing options and build our inventory of used products; any differences in cash flow and inventory would show that the cash is tied up in inventory. With this in mind, we would try to keep the required inventory down to reasonable levels wherever possible. 

This division is also a service oriented segment of the business; many of the services offered are tied to particular product lines offered, allowing the business to create multiple income streams throughout the development of the plan. For segmentation purposes some products have both labor and materials to manufacture a product, some have labor only when providing a service. We have chosen not to show the breakdown of these finer details in the plan.

8.6 Business Ratios

The following table shows standard business ratios for the years of our plan, and a comparison column for data from Manufacturing Industries, nec (SIC Code 3999).

JTB’s Products and Services Division’s ratios reflect a strong growth with regards to its Gross Margins.

In the long term, our Long Term Assets decline below industry profiles as equipment is paid down, but our overall Debt to Asset ratios are better than the industry in overall results as leaner manufacturing and better coordinated use of our channel partners come into play allowing for more growth without incurring additional expense.

Our General and Administrative ratios are much higher than the industry, but this personnel plays an essential role as the business grows towards its growth and outsourcing goals. Also the industry standard profile could reflect more automation than we have at this point, thus our requirement for more personnel.  

8.7 Long-term Plan

JTB’s Product and Services Division’s long term plan has been projected out to a 10 year review to highlight the businesses long term results, and the added potential of the distributor partnerships. Additionally, the 4th & 5th year cash position can be shown for pay-out analysis of the initial investors; this plan also give a much better equity picture.

• Gross Sales over $900,000 by year 6 of this plan.
• Gross Margins over $450,000 by year 5 of this plan.
• Net Income over $160,000 by year 6 of this plan.
• Current Assets over $600,000 by year 6 of the plan.
• Equity of over $600,000 by year 7 of this plan.

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