rubrics for presentation of business plan

Creating a Comprehensive Business Plan Rubric

A well-structured business plan is a foundational document for any entrepreneurial venture, serving as a roadmap to guide your business to success. It provides clarity on your business goals, strategies, and financial projections, making it an essential tool for attracting investors and stakeholders. However, evaluating the quality and completeness of a business plan can be challenging, especially when dealing with multiple plans. This is where a business plan rubric comes into play. It’s a systematic and objective way to assess business plans consistently.

How to Create a Comprehensive Business Plan Rubric

1. define your objectives.

Start by identifying the objectives of your business plan rubric. What do you want to assess and measure in the business plans? Your objectives may include evaluating market research, financial projections, marketing strategies, or overall clarity and coherence. Make sure your objectives align with the key components of a well-rounded business plan.

2. Establish Criteria

For each objective, establish specific criteria or factors that you will evaluate. For instance, if you’re assessing market research, your criteria might include the depth of market analysis, competitor research, and target audience insights. Clearly define the criteria for each objective.

3. Assign Weightings

Not all criteria are equally important. Assign weightings to each criterion based on its significance. Weightings reflect the relative importance of different elements in the business plan. For example, financial projections may carry more weight than a company’s historical background.

4. Develop a Scoring System

Create a scoring system for each criterion. You can use a numerical scale (e.g., 1-5, 1-10) or a descriptive scale (e.g., poor, fair, good, excellent). This system allows you to provide a quantitative assessment for each criterion.

5. Provide Clear Descriptions

For each criterion and level on the scoring system, provide clear descriptions of what each level represents. This ensures consistent and objective evaluation. Avoid vague descriptions to prevent subjectivity.

6. Consider the Overall Structure

Include an assessment of the business plan’s overall structure and presentation. Elements to consider might include readability, use of headings, and formatting. A well-organized and visually appealing plan often indicates a more professional and thoughtful approach.

7. Test Your Rubric

Before applying your rubric to assess real business plans, test it with a few sample plans to ensure that it’s clear, fair, and effective. Make any necessary adjustments based on your testing.

8. Evaluate Business Plans

Once your rubric is ready, you can begin evaluating business plans. Review each plan against the criteria, assign scores, and calculate the final scores based on the weightings.

9. Provide Feedback

After assessing the plans, offer constructive feedback to the entrepreneurs or teams behind them. Highlight strengths and weaknesses, and offer recommendations for improvement. This feedback can be invaluable for the plan’s creators.

10. Maintain Consistency

Consistency is key in using a business plan rubric. Ensure that different assessors apply the rubric consistently, and if possible, discuss and calibrate your rubric assessments with other evaluators to maintain fairness and objectivity.

11. Use the Results

The results from your business plan rubric can help you make informed decisions about which plans align best with your investment or support criteria. Plans with higher scores are likely more well-prepared and have thoroughly considered various aspects of their business.

Business Rubric Example

Here are a few examples of criteria that could be included in a business plan rubric along with a corresponding scoring system:

• Identification of target market (5 points)
• Thoroughness of competitor analysis (5 points)
• Assessment of market trends and growth potential (5 points)
• Realistic revenue forecasts (5 points)
• Comprehensive cost analysis (5 points)
• Clear understanding of profit margins (5 points)
• Coherent and effective marketing plan (5 points)
• Utilization of digital marketing tools (5 points)
• Identification of key marketing channels (5 points)
• Description of unique value proposition (5 points)
• Clarity in product development roadmap (5 points)
• Assessment of potential market demand (5 points)
• Demonstrated expertise and experience (5 points)
• Coherence and complementary skills of the team (5 points)
• Clarity in roles and responsibilities (5 points)
• Identification of potential risks (5 points)
• Comprehensive risk mitigation strategies (5 points)
• Contingency plans for identified risks (5 points)
• Clarity and coherence of the business plan structure (5 points)
• Use of appropriate visuals and graphics (5 points)
• Professionalism and readability of the document (5 points)

For each of the criteria listed above, a scoring system can be implemented using a scale such as:

• 1-5 scale (1 being Poor, 5 being Excellent)
• 1-10 scale (1 being Low, 10 being High)
• Descriptive scale (Poor, Fair, Good, Excellent)

In summary, a well-structured business plan rubric is a valuable tool for evaluating and comparing multiple business plans. It provides objectivity, consistency, and fairness in assessing the quality and completeness of these plans, helping you make informed decisions when considering investments or partnerships. This business plan rubric can help assessors evaluate various business plans consistently and objectively, providing a comprehensive overview of the strengths and weaknesses of each plan and aiding in making informed decisions regarding potential investments or collaborations.

Rubric Best Practices, Examples, and Templates

A rubric is a scoring tool that identifies the different criteria relevant to an assignment, assessment, or learning outcome and states the possible levels of achievement in a specific, clear, and objective way. Use rubrics to assess project-based student work including essays, group projects, creative endeavors, and oral presentations.

Rubrics can help instructors communicate expectations to students and assess student work fairly, consistently and efficiently. Rubrics can provide students with informative feedback on their strengths and weaknesses so that they can reflect on their performance and work on areas that need improvement.

How to Get Started

Best practices, moodle how-to guides.

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Step 1: Analyze the assignment

The first step in the rubric creation process is to analyze the assignment or assessment for which you are creating a rubric. To do this, consider the following questions:

• What is the purpose of the assignment and your feedback? What do you want students to demonstrate through the completion of this assignment (i.e. what are the learning objectives measured by it)? Is it a summative assessment, or will students use the feedback to create an improved product?
• Does the assignment break down into different or smaller tasks? Are these tasks equally important as the main assignment?
• What would an “excellent” assignment look like? An “acceptable” assignment? One that still needs major work?
• How detailed do you want the feedback you give students to be? Do you want/need to give them a grade?

Step 2: Decide what kind of rubric you will use

Types of rubrics: holistic, analytic/descriptive, single-point

Holistic Rubric. A holistic rubric includes all the criteria (such as clarity, organization, mechanics, etc.) to be considered together and included in a single evaluation. With a holistic rubric, the rater or grader assigns a single score based on an overall judgment of the student’s work, using descriptions of each performance level to assign the score.

Advantages of holistic rubrics:

• Can p lace an emphasis on what learners can demonstrate rather than what they cannot
• Save grader time by minimizing the number of evaluations to be made for each student
• Can be used consistently across raters, provided they have all been trained

Disadvantages of holistic rubrics:

• Provide less specific feedback than analytic/descriptive rubrics
• Can be difficult to choose a score when a student’s work is at varying levels across the criteria
• Any weighting of c riteria cannot be indicated in the rubric

Analytic/Descriptive Rubric . An analytic or descriptive rubric often takes the form of a table with the criteria listed in the left column and with levels of performance listed across the top row. Each cell contains a description of what the specified criterion looks like at a given level of performance. Each of the criteria is scored individually.

Advantages of analytic rubrics:

• Provide detailed feedback on areas of strength or weakness
• Each criterion can be weighted to reflect its relative importance

Disadvantages of analytic rubrics:

• More time-consuming to create and use than a holistic rubric
• May not be used consistently across raters unless the cells are well defined
• May result in giving less personalized feedback

Single-Point Rubric . A single-point rubric is breaks down the components of an assignment into different criteria, but instead of describing different levels of performance, only the “proficient” level is described. Feedback space is provided for instructors to give individualized comments to help students improve and/or show where they excelled beyond the proficiency descriptors.

Advantages of single-point rubrics:

• Easier to create than an analytic/descriptive rubric
• Perhaps more likely that students will read the descriptors
• Areas of concern and excellence are open-ended
• May removes a focus on the grade/points
• May increase student creativity in project-based assignments

Disadvantage of analytic rubrics: Requires more work for instructors writing feedback

Step 3 (Optional): Look for templates and examples.

You might Google, “Rubric for persuasive essay at the college level” and see if there are any publicly available examples to start from. Ask your colleagues if they have used a rubric for a similar assignment. Some examples are also available at the end of this article. These rubrics can be a great starting point for you, but consider steps 3, 4, and 5 below to ensure that the rubric matches your assignment description, learning objectives and expectations.

Step 4: Define the assignment criteria

Make a list of the knowledge and skills are you measuring with the assignment/assessment Refer to your stated learning objectives, the assignment instructions, past examples of student work, etc. for help.

  Helpful strategies for defining grading criteria:

• Collaborate with co-instructors, teaching assistants, and other colleagues
• Brainstorm and discuss with students
• Can they be observed and measured?
• Are they important and essential?
• Are they distinct from other criteria?
• Are they phrased in precise, unambiguous language?
• Revise the criteria as needed
• Consider whether some are more important than others, and how you will weight them.

Step 5: Design the rating scale

Most ratings scales include between 3 and 5 levels. Consider the following questions when designing your rating scale:

• Given what students are able to demonstrate in this assignment/assessment, what are the possible levels of achievement?
• How many levels would you like to include (more levels means more detailed descriptions)
• Will you use numbers and/or descriptive labels for each level of performance? (for example 5, 4, 3, 2, 1 and/or Exceeds expectations, Accomplished, Proficient, Developing, Beginning, etc.)
• Don’t use too many columns, and recognize that some criteria can have more columns that others . The rubric needs to be comprehensible and organized. Pick the right amount of columns so that the criteria flow logically and naturally across levels.

Step 6: Write descriptions for each level of the rating scale

Artificial Intelligence tools like Chat GPT have proven to be useful tools for creating a rubric. You will want to engineer your prompt that you provide the AI assistant to ensure you get what you want. For example, you might provide the assignment description, the criteria you feel are important, and the number of levels of performance you want in your prompt. Use the results as a starting point, and adjust the descriptions as needed.

Building a rubric from scratch

For a single-point rubric , describe what would be considered “proficient,” i.e. B-level work, and provide that description. You might also include suggestions for students outside of the actual rubric about how they might surpass proficient-level work.

For analytic and holistic rubrics , c reate statements of expected performance at each level of the rubric.

• Consider what descriptor is appropriate for each criteria, e.g., presence vs absence, complete vs incomplete, many vs none, major vs minor, consistent vs inconsistent, always vs never. If you have an indicator described in one level, it will need to be described in each level.
• You might start with the top/exemplary level. What does it look like when a student has achieved excellence for each/every criterion? Then, look at the “bottom” level. What does it look like when a student has not achieved the learning goals in any way? Then, complete the in-between levels.
• For an analytic rubric , do this for each particular criterion of the rubric so that every cell in the table is filled. These descriptions help students understand your expectations and their performance in regard to those expectations.

Well-written descriptions:

• Describe observable and measurable behavior
• Use parallel language across the scale
• Indicate the degree to which the standards are met

Step 7: Create your rubric

Create your rubric in a table or spreadsheet in Word, Google Docs, Sheets, etc., and then transfer it by typing it into Moodle. You can also use online tools to create the rubric, but you will still have to type the criteria, indicators, levels, etc., into Moodle. Rubric creators: Rubistar , iRubric

Step 8: Pilot-test your rubric

Prior to implementing your rubric on a live course, obtain feedback from:

• Teacher assistants

Try out your new rubric on a sample of student work. After you pilot-test your rubric, analyze the results to consider its effectiveness and revise accordingly.

• Limit the rubric to a single page for reading and grading ease
• Use parallel language . Use similar language and syntax/wording from column to column. Make sure that the rubric can be easily read from left to right or vice versa.
• Use student-friendly language . Make sure the language is learning-level appropriate. If you use academic language or concepts, you will need to teach those concepts.
• Share and discuss the rubric with your students . Students should understand that the rubric is there to help them learn, reflect, and self-assess. If students use a rubric, they will understand the expectations and their relevance to learning.
• Consider scalability and reusability of rubrics. Create rubric templates that you can alter as needed for multiple assignments.
• Maximize the descriptiveness of your language. Avoid words like “good” and “excellent.” For example, instead of saying, “uses excellent sources,” you might describe what makes a resource excellent so that students will know. You might also consider reducing the reliance on quantity, such as a number of allowable misspelled words. Focus instead, for example, on how distracting any spelling errors are.

Example of an analytic rubric for a final paper

Example of a holistic rubric for a final paper, single-point rubric, more examples:.

• Single Point Rubric Template ( variation )
• Analytic Rubric Template make a copy to edit
• A Rubric for Rubrics
• Bank of Online Discussion Rubrics in different formats
• Mathematical Presentations Descriptive Rubric
• Math Proof Assessment Rubric
• Kansas State Sample Rubrics
• Design Single Point Rubric

Technology Tools: Rubrics in Moodle

• Moodle Docs: Rubrics
• Moodle Docs: Grading Guide (use for single-point rubrics)

Tools with rubrics (other than Moodle)

• Google Assignments
• Turnitin Assignments: Rubric or Grading Form

Other resources

• DePaul University (n.d.). Rubrics .
• Gonzalez, J. (2014). Know your terms: Holistic, Analytic, and Single-Point Rubrics . Cult of Pedagogy.
• Goodrich, H. (1996). Understanding rubrics . Teaching for Authentic Student Performance, 54 (4), 14-17. Retrieved from   
• Miller, A. (2012). Tame the beast: tips for designing and using rubrics.
• Ragupathi, K., Lee, A. (2020). Beyond Fairness and Consistency in Grading: The Role of Rubrics in Higher Education. In: Sanger, C., Gleason, N. (eds) Diversity and Inclusion in Global Higher Education. Palgrave Macmillan, Singapore.

15 Free Rubric Templates

By Kate Eby | August 30, 2018

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Often found in the education sector, a rubric is a tool for scoring performance based on specific criteria. However, businesses also use a rubric to measure things like employee performance and to evaluate the success of a project or product. Below you’ll find a range of free, customizable rubric templates for business and academic use. Save time and create an efficient grading process with easy-to-use, printable rubric templates.

Project Management Rubric

Evaluate project managers’ performance with this Excel rubric template. Enter the stages of a project or important objectives and milestones. Then use the rating scale to judge and provide a basic description of the management of those stages. This template can also be a useful self-evaluation tool for project managers to learn from and inform decision making on future projects.

Download Project Management Rubric

Excel | Word | PDF | Smartsheet

Business Plan Rubric

Break down your business plan into sections and use this rubric to evaluate the strength of each part. Is your mission statement merely sufficient, highly advanced, or somewhere inbetween? Is your market analysis thorough, or does it need to be fleshed out? Use this template to identify weak points and areas for improvement in your business plan.

Download Business Plan Rubric

Job Interview Rubric Template

Use this rubric template to evaluate job interview candidates. Add your own criteria based on the applicant’s resume, references, skills, experience, and other important factors. The template includes a scoring scale with four levels as well as an additional column for criteria that the job candidate is missing or that are not applicable.

Download Job Interview Rubric Template

Excel | Word | PDF

Employee Performance Rubric

Create a rubric for ranking employee performance in selected areas, such as customer service, teamwork, leadership, time management, attendance, and other criteria. This template provides a simple way to create a comprehensive evaluation tool that you can use for multiple employees. This system of measurement helps support a fair evaluation process and provides an overview of an employee’s performance in an organized format.

Download Employee Performance Rubric

Excel | Word | PDF  | Smartsheet

Product Rubric Template

Before investing in a new product, use this rubric template to determine how it aligns with your business objectives. You can rank and compare several products to get an idea of which one may offer the best return on investment. This rubric template is available as a Word or fillable PDF file, making it easy to print and use in a team meeting or brainstorming session .

Download Product Rubric Template

Marketing Plan Rubric

Evaluate all the elements of your marketing plan, from research and analysis to strategy and action items. Make sure your marketing plan can stand up to scrutiny and deliver results. Use this rubric template to add up points for each category and calculate a total score. The scoring system will indicate the overall strength of the marketing plan as well as which sections you need to refine or develop further.

Download Marketing Plan Rubric

Excel | Word  | PDF

Group Project Rubric Template

This teamwork rubric allows teachers to assess how a group handled a shared project. Evaluate both process and content by including criteria such as supporting materials used, evidence of subject knowledge, organization, and collaboration. The template offers a simple layout, but you can add grading components and detailed criteria for meeting project objectives.

Download Group Project Rubric Template

Art Grading Rubric Template

Create a rubric for grading art projects that illustrates whether students were able to meet or exceed the expectations of an assignment. You can edit this template and use it with any grade level, student ability, or type of art project. Choose your grading criteria based on what you want to evaluate, such as technique, use and care of classroom tools, or creative vision.

Download Art Grading Rubric Template

Science Experiment Rubric

Evaluate science experiments or lab reports with this scoring rubric template. Criteria may be based on the scientific process, how procedures were followed, how data and analysis were handled, and presentation skills (if relevant). Easily modify this rubric template to include additional rows or columns for a detailed look at a student’s performance.

Download Science Experiment Rubric

Poster Rubric Template

This Google Docs rubric template is designed for scoring an elementary school poster assignment. Include whatever elements you want to evaluate — such as graphics used, grammar, time management, or creativity — and add up the total score for each student’s work. Teachers can share the rubric with students to inform them of what to aim for with their poster projects.

Download Poster Rubric Template

Excel | Word | PDF | Google Docs

Research Project Rubric

Use this template to create a research project, written report, or other writing assignment rubric. Assess a student’s analytical and organizational skills, use of references, style and tone, and overall success of completing the assignment. The template includes room for additional comments about the student’s work.

‌ Download Research Project Rubric — Excel

Oral Presentation Rubric Template

List all of the expectations for an effective oral presentation along with a point scale to create a detailed rubric. Areas to assess may include the thoroughness of the project, speaking and presentation skills, use of visual aids, and accuracy. Use this information to support the grading process and to show students areas they need to strengthen.

Download Oral Presentation Rubric Template

Grading Rubric Template

This grading rubric template provides a general outline that you can use to evaluate any type of assignment, project, or work performance. You can also use the template for self-assessment or career planning to help identify skills or training to develop. Quickly save this Google Docs template to your Google Drive account and share it with others.

Download Grading Rubric Template

Blank Rubric Template

Add your own information to this blank, editable template to create an evaluation tool that suits your particular needs. You can download the rubric as a Word or PDF file and start using it immediately. Use color or formatting changes to customize the template for use in a classroom, workplace, or other setting.

Download Blank Rubric Template

Holistic Rubric Template

A holistic rubric provides a more generalized evaluation system by grouping together assignment requirements or performance expectations into a few levels for scoring. This method is different from analytic rubrics, which break down performance criteria into more detailed levels (which allows for more fine-tuned scoring and specific feedback for the student or employee). This holistic rubric template offers a basic outline for defining the characteristics that constitute each scoring level.

Download Holistic Rubric Template

What Is a Rubric Template?

A rubric is a tool for evaluating and scoring performance based on a set of criteria, and it provides an organized and consistent method for evaluation. Teachers commonly use rubrics to evaluate student performance at all levels of education, from elementary and high school to college. They can also be used in business settings to evaluate a project, employee, product, or strategic plan.

How to Make a Rubric Template

A variety of options exist for creating rubrics, including software, online tools, and downloadable templates. Templates provide a simple, reusable, and cost-effective solution for making a basic rubric. After downloading a rubric outline template, you can add your own criteria, text, and increase the number of rows or columns as needed.

All rubrics typically contain some version of the following elements:

• A description of the task to be evaluated
• A rating scale with at least three levels
• The criteria used to judge the task
• Descriptive language to illustrate how well the task (or performance, item, etc.) meets expectations

The rating scale on a rubric is often a combination of numbers and words (language often ranging from low to high, or poor to excellent quality). Using descriptive language allows for a thorough understanding of different elements of a task or performance, while a numeric scale allows you to quantitatively define an overall score. For example, level one may be worth one point and could be described as “beginner,” “low quality,” or “needs improvement;” level two could be worth two points and described as “fair” or “satisfactory.” The scale would continue up from there, ending with the highest level of exemplary performance.

Each of the criteria can be expanded upon with descriptive phrases to illustrate performance expectations. For example, if you were to evaluate an employee, and one of the criteria is communication skills, you would elaborate on each potential level of performance, such as in the following sample phrases:

• Level 1: Rarely shares ideas or exhibits teamwork during meetings or group projects.
• Level 2: Occasionally shares ideas or exhibits teamwork during meetings.
• Level 3: Often shares ideas or exhibits teamwork during meetings or group projects.
• Level 4: Frequently shares ideas or exhibits teamwork in meetings or group projects.

The above copy is just one example phrase with four different qualifiers, but several sentences may be required to demonstrate different aspects of communication skills and how well they are performed in various situations.

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iRubric: Business Plan Grading Rubric (Written)