Persuasive Essay

Persuasive Essay About Bullying

Last updated on: Jul 11, 2024

Write a Persuasive Essay About Bullying With Our Examples

By: Donna C.

Reviewed By: Dorothy M.

Published on: Jan 24, 2023

persuasive-essay-about-bullying

Writing a persuasive essay about bullying is difficult, especially if you don't know where to start.

You want your essay to impact your readers and make them think about the issue differently.

We can help you out!

In this blog, we have included free persuasive essays on bullying that scored high marks. You can see them understand what a great essay looks like.

Let's start!

persuasive-essay-about-bullying

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How Do You Write a Persuasive Essay About Bullying

Writing an essay about bullying requires you to take a stance on the issue. You can present your evidence in an organized way.

First, research both sides of the argument to understand all aspects of the issue.

Next, choose a position that you feel strongly about and create your thesis statement based on that position.

This will act as the main argument that you will present in your essay.

Be sure to include facts, statistics , and examples of real-life experiences regarding bullying. You can use it to convince your readers regarding your arguments.

Make sure to provide evidence for each statement you make and back it up with citations or references where necessary.

Take a look at this video that contains some facts about bullying.

Persuasive essay about bullying introduction, body, and conclusion

Need help with your essay? Start by creating a persuasive essay outline !

Persuasive Essay About Bullying Introduction

Your essay should start with a strong introduction where you explain your thesis statement.

This is the central point of your essay and should be clearly stated in one or two sentences.

Make sure to include relevant facts, statistics, quotes, and other sources that will help you make your case.

Bullying Persuasive Essay Introduction

Persuasive Essay About Bullying Body

The body of your essay should go on to explain the points you outlined in your introduction. Make sure to lay out each point logically and understandably.

Back up each point with evidence, such as facts, quotes, research studies, etc. This will help improve your argument and make it more convincing.

Be sure to address any potential counterarguments so that your essay is well-rounded.

Persuasive Paragraph About Bullying

Persuasive Essay About Bullying Conclusion

You should conclude your essay by summarizing all the points you made in your body paragraphs.

Then, restate your thesis statement for emphasis and end with a call to action.

Try to encourage readers to take some sort of action or support initiatives against bullying.

Sample of Persuasive Essay About Bullying

Examples of Persuasive Essay About Bullying

Bullying is a concerning problem affecting millions of children and adolescents worldwide.

The victims of bullying can have serious physical, psychological, and emotional consequences.

Essays about bullying effectively raise awareness of this major problem by examining its various aspects and implications.

Persuasive essay about bullying must stop

Short Example of Persuasive essay about bullying

Persuasive essay about bullying in school

Cyber Bullying Persuasive Essay

Bullying Persuasive Speech

Examples of Argumentative Essay About Bullying

Argumentative essays about bullying seek to illuminate the problem and provide potential solutions.

Such essays can be used to educate others on the dangers of bullying and how it affects victims.

Argumentative essay about bullying introduction, body, conclusion

Argumentative essay about bullying pdf

Looking for more samples? Check out these persuasive essay examples !

Persuasive Essay Bullying Topics

If you’re searching for a topic to write a persuasive essay about bullying, here are some options:

  • Should there be stricter punishments for bullies?
  • Should high schools have anti-bullying programs?
  • What role should parents play to stop bullying?
  • Should cyberbullying be criminalized because it leads to health problems? 
  • Can stringent supervision prevent bullying in schools? 
  • How can social media help tackle the issue of bullying? 
  • Should bystanders intervene when they see someone being bullied?
  • Should school provide counseling for victims of bullying? 
  • How can teachers identify and address bullying behavior in the classroom? 
  • What role should the government play in preventing bullying?

Didn’t find what you were looking for? Check out these persuasive essay topics !

Bullying is a difficult issue to write about because it stirs up a lot of emotion in people.

However, it's important to remember that bullying can have serious consequences for both the victim and the bully.

These examples of high-scoring persuasive essays on bullying allow you to see what a great essay looks like.

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We hope these essays will help you start writing your argumentative essay about bullying.

When choosing an essay writing service , you need an expert professional who knows how to craft a compelling argument.

At SharkPapers.com, we provide just that!

Our team of highly experienced persuasive essay writers can help you create a persuasive essay that will convince your readers.

We provide a comprehensive persuasive essay writing service tailored specifically to your needs.

From organizing, researching, crafting an outline, and writing the content, our essay writer will ensure that your essay stands.

How do I write a persuasive essay about bullying?

Start by researching both sides of the argument to understand all aspects of the issue.

Next, provide evidence for each statement you make and back it up with citations where necessary.

Finally, write your essay in a way that will impact your readers and make them think about the issue differently. 

What resources can I use to write my persuasive essay?

Writing a persuasive essay requires research, thoughtful planning and organization, and considerable amount of argument crafting.

Writing an effective persuasive essay can be tough for even the most experienced student.

How do I make sure my persuasive essay is convincing?

To create an effective persuasive essay, make sure to include facts, statistics, and examples of real-life experiences. They will help you make better convincing arguments.

Additionally, provide evidence for each statement you make and back it up with citations or references where necessary.

Finally, use a good structure when writing your essay, which includes an introduction, body paragraphs, and a conclusion.

Donna C.

Donna writes on a broad range of topics, but she is mostly passionate about social issues, current events, and human-interest stories. She has received high praise for her writing from both colleagues and readers alike. Donna is known in her field for creating content that is not only professional but also captivating.

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Argumentative Essay: Solution for Bullying

Bullying is a big problem for children and young people that go through it. It knocks their self-esteem and makes them lose their confidence, and can make them dread going to school each day. In extreme cases, young people can become suicidal as a result of bullying, while in other very serious cases, it can get out of hand and lead to the bully murdering their victim. It’s also a huge problem for parents and teachers, because stopping bullying is a hard task and they often don’t know the best ways to go about it. There are three key elements to stopping bullying: educating the bullies, imposing greater sanctions for the bullies, and protecting the victim.

The reason that bullies must be educated is that many of them are not aware of exactly how much they are hurting their victim. In serious cases, it is probably wholly deliberate, but even then, most bullies wouldn’t want their victim to become as suicidal as they have made them. Bullying can come in all sorts of forms and one that affects girls in particular is a group of so-called friends excluding them from everything. In cases like these, if the bullies understood that they had become bullies picking on a victim, they may think twice.

The second way to deal with the bullies is to punish them. This could be the only thing that works for incredibly nasty people, because they will only care when it begins to affect them. Bullying often isn’t taken seriously enough; for example, if you punched a person in the middle of the street you would probably be arrested, but if it happens in a case of bullying, the perpetrator might get a detention. It is important not to allow things to happen in school that they would never get away with out in the real world, and children and young people who don’t have boundaries and sanctions imposed as they grow up may not obey the law as adults.

The final main way to deal with bullying involves working with the victim. Victims of bullying need to know their self-worth so that they don’t just accept what’s happening to them, and need to be taught to be assertive without just being aggressive. They should also be taught that self-defence is allowed when necessary, and should not be punished for it, while it is very important that adults always listen to them and take their concerns very seriously.

All in all, there is no one single solution for bullying, but it’s not good enough to ignore it just because it’s hard to deal with. By using a combination of these three tactics, teachers should be able to stop bullying at school long before it gets out of hand.

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A Persuasive Speech On Bullying (Writing Guide)

How to write a persuasive speech on bullying.

Bullying is one of the main problems in schools around the world. There have been reports of many cases where students hurt or even kill each other because of bullying. Aside from that, there are victims who resulted in committing suicide and this only shows how unacceptable bullying is. This is why a lot of stakeholders in the sector of education have to work together to deal with the problem and assure students of their safety. One way that a person can help to spread awareness on bullying is to give students a better idea about it. A strategy to help the victims of bullying is to educate them on what to do about it. If professors ask students to write a persuasive essay about the bad impact of bullying. Writing a good one requires students to follow the guidelines.

You need to use standard English because it is widely accepted whether it is spoken or written. When you speak and write in English, the best way to communicate is to use standard English. When you have written your speech , make sure you have prepared and practiced well. The world leaders do not only stand up and make a speech right away, they prepare before speaking to the public. Some even have people to write their speeches, but remember that this is not done in schools. Remember to use English skillfully and you have time to prepare in advance so you will be able to show off the English skills you have.

Since you already have a topic to write about , make sure to set a goal to easily get your point across. You need to think about what kind of reaction you want to get from the readers. Think about it if you want to talk about the disadvantages of bullying, its effect on the mental health of a person when they grow up, and why it should never happen to anyone. You can use this when writing the introduction for a persuasive speech on bullying. As a speaker, you need to think about it if the action you are doing will lead to a consequence and how readers will respond to it. If you want those consequences to have a positive impact, you need to perform the right actions that will cause certain reactions. When you already know the kind of action you want from the audience, you can figure about how to write an effective speech on bullying.

In order to support your idea, statistics should be new and it has to come from a good source. The numbers have to provoke a good reaction, offer reliable, efficient and simple information so it can be used for doing student presentations. It should push students to end bullying or to help someone who is a victim, especially in school. The writer should be able to share an experience about bullying or something from the news. The writer can also talk about common types of bullying so that readers will develop empathy and understand the ones who were bullied.

When sharing an experience, include a human element. These stories could include quotes to share facts about life. Personal stories about bullying can be researched online that writers can use as part of the speech they are completing. By using these stories, readers will be more convinced that bullying should never happen and how it impacts someone negatively. At the same time, they will know that it is indeed a reality and there are those who commit suicide because of bullying.

When writing a speech, the writer also has to think about the kind of audience it will be presented to. Are they hostile, motivated, or neutral? The hostile audience doesn’t want to listen to the speech for a lot of reasons and these may be prejudice , fear, ignorance, cultural inertia, and fear. The neutral listeners do not have their own opinions or beliefs and this is why they have no investment to maintain the present state or arriving at a new one. This one is in the middle ground. Those who are motivated, want a change and they are already aware of the problems that need solutions. These listeners want to hear what you say and are most likely convinced of the solutions you are talking about.

The tone is also important because the objective of the writer is to show understanding of the issue and care about the victims and those who might be bullied, especially in school and social settings. The tone has to be naturally convincing and it gives readers a reason to care about bullying. Was the reader bullied? Did the reader participate in the act and if yes, why? How can prevention of bullying help readers or listeners? How would a person feel if someone close to him or her like a family member or a friend was bullied?

The next thing to do is to write about the balance and obstacles of the topic to add to the structure of the speech. Address the arguments of the opposition or obstacles while using the proposed course of action in a fair and respectful manner. You need to make readers know the elements you share and they should acknowledge them. This is going to build credibility and trust because they will listen to the points even more. The writer should also anticipate how the audience is going to participate, and one good thing to do is to ask them to write down anything that stood out while listening to the speech. They can be asked to record the reactions they have while absorbing information. This is going to help in the stimulation and post-presentation discussion. You can write down questions you plan to ask before you begin the speech. Furthermore, in order to keep their attention, the speech should not be confrontational. It is not necessary to put down the opposition, you just have to convince the audience that your argument is right because it is supported by positive facts. If you have to use statistics, use simple ones to avoid confusing the audience with numbers. There is no need to make your speech complicated by going outside the standard format. While you might be ambitious and want to add more to its simplicity, it is a format that is effective in capturing their attention.

Lastly, the essay should give suggestions on how victims can easily recognize incidents or potential bullying situations. You can make this part of the conclusion to give a better ending. Moreover, it can become a resource for those who have experienced bullying and for those who bully other people. These resources might mention parents, organizations, and teachers. The main objective is to prevent bullying and stop it from happening again. If you need writing help , you can consult services online to guide you.

no to bullying essay using persuasive technique

Home / Essay Samples / Social Issues / Bullying / Combating Bullying in Schools: A Call to Action

Combating Bullying in Schools: A Call to Action

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  • Topic: Bullying , Student , Study

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What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to. 

For example: should kids be allowed to play video games on weekdays? 

The writer would then spend the rest of the essay backing up their claim with reasons and evidence. 

Persuasive essays often include counterarguments. These arguments oppose the writer's position. 

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades. 

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims. 

However, persuasive essays are not just about logic. They also need to include emotional appeal. 

After all, people are more likely to be persuaded by an argument that speaks to their feelings. 

Elements of a Persuasive Essay 

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

  • Ethos (appeal to ethics) 
  • Pathos (appeal to emotion)
  • Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid. 

Let's take a closer look at each one.

Ethos - the Credibility Element 

The persuasive power of ethos lies in the character or credibility of the person making the argument. 

For an argument to be persuasive, the person presenting it must be someone that the audience trusts. 

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element 

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element 

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective. 

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression. 

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How To Start a Persuasive Essay 

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time. 

Brainstorm All Possible Angles 

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting. 

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already. 

But if you think about it, there are many different ways to approach the issue. 

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty. 

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader. 

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position. 

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue. 

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions 

One of the most effective ways to persuade someone is by appealing to their emotions. 

After all, we're not robots - we're human beings and always make decisions based on our feelings. 

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view. 

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay! 

The important thing is that you anticipate some of those objections and address them head-on in your essay. 

This shows that you take your reader's objections seriously and are confident in your position. 

Organize Your Evidence 

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.  

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

  • Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more. 

A good hook statement will vary depending on whether you're writing for an academic or more casual audience. 

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

  • Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

 A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

  • Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument. 

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay. 

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

  • The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point. 

It should be clear, concise, and direct. 

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

  • Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences. 

These sentences should provide evidence to support the claims made in the topic sentence. 

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

  • Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph. 

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them. 

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information. 

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible. 

  • Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

  • Summarize Your Arguments

 You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis. 

  • Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion. 

Step 2:  Polish Up Your Essay

After you’re done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive. 

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader. 

If you’re not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, you’ll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay 

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

  • Increase the Readability of Your Text 

Ensure that you have adhered to all the paragraphing requirements of your instructor. 

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

  • Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

  • Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling. 

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more  persuasive essay examples  here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you. 

  • Should the government increase taxes on sugary foods to reduce obesity? 
  • Do standardized tests accurately measure student intelligence and aptitude? 
  • Should studying a foreign language be mandatory in schools? 
  • Should all high school students complete community service hours before graduating? 
  • Are video games affecting the concentration and cognitive development of children? 
  • Should genetically modified foods be labeled as such in stores? 
  • Are the current copyright laws protecting artists and content creators enough? 
  • Should college tuition be reduced for all students? 
  • Is the use of animals in medical research ethical? 
  • Should the use of drones be regulated by the government? 
  • Should college athletes receive payment for their performance? 
  • Should students be allowed to have cell phones in school? 
  • Is drug testing in schools an effective way to prevent substance abuse? 
  • Does social media promote a healthy lifestyle or contribute to cyber bullying? 
  • Should the voting age be lowered to 16? 

If you’re stuck with choosing topics, these are great  persuasive essay topics  to get you started! 

Pick one of these and craft an essay that will leave your readers thinking. 

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay. 

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them. 

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading. 

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides 

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance. 

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue. 

For example, "How can we expect our children to succeed in school if they don't have enough resources?" 

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier. 

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests. 

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Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

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no to bullying essay using persuasive technique

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Types of Persuasion: Six Techniques for Winning Arguments

Types of Persuasion: Six Techniques for Winning Arguments

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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types of persuasion, explained below

Six major types of persuasion are: ethos, pathos, logos, statistics, deliberation, and refutation.

The ability to use and apply each form of persuasion at the right time can help you to convince others to your side and embrace your perspective. Furthermore, in school debating, knowledge of each type can help you to steelman your perspective in order to convince an objective panel of judges to give you the win.

Note that many of these persuasion techniques might not be useful (or could even be counterproductive) in many situations. Pay close attention to the context of the examples to gather insights into when they might be useful, and when they may not.

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Types of Persuasion

1. ethos (ethical appeal).

Ethos, also known as ethical appeal, is a persuasive technique that relies on the credibility and trustworthiness of the speaker or writer to influence their audience.

The concept of ethos is based on the belief that people are more likely to believe and accept ideas from someone they perceive as being reliable, honest, knowledgeable, and competent (Wrobel, 2015).

This means that if you want to persuade someone to take your side or adopt your position on an issue, it’s crucial that you establish yourself as a person with good character (Varpio, 2018).

There are several ways in which you can build and enhance your ethos.

One way is by presenting yourself as an expert in the relevant field or industry. For example, if you’re trying to persuade people to invest in a particular company, highlighting your expertise in finance or business can help bolster your credibility (although, beware, that doing this is engaging in the appeal to authority bias , which is why I prefer the next method).

My preferred method is by demonstrating your integrity and trustworthiness through what you say and the stories you tell. By showing your interlocutor that you’re a reliable source of information who has their best interests at heart, you increase the chances of them being persuaded by your arguments and suggestions.

Example of Ethos

Imagine I’m trying to convince my boss to promote me to a higher position within our company. To do so successfully, I would need to establish my ethos by showcasing that I am worthy, perhaps by demonstrating my work ethic and evidence of my successes. I could provide examples of successful projects I’ve completed in the past and highlight any awards or recognitions I’ve received for my work performance. Additionally, I could ask colleagues for testimonials about my abilities and professionalism . By doing so, I am able to present myself as someone deserving of the promotion based on merit rather than solely through favoritism.

2. Pathos (Emotional Appeal)

Pathos, also known as emotional appeal , is a persuasive technique that evokes strong emotions in the audience to encourage them to take a particular action or adopt a specific point of view (Meyer, 2017).

Pathos aims to sway people’s emotions by appealing to their fears, hopes, values, or desires. A critical reader would be able to tell already that pathos is widely used in advertising and marketing!

This type of persuasion typically uses vivid language and storytelling techniques to create an emotional connection between the speaker and their audience (Ihlen & Heath, 2018).

To be effective, the use of pathos should be appropriate for the context and audience.

For instance, it’s inappropriate to use tragic events or personal losses for mere political gain, as it may harm those affected by such events. Instead of exploiting people’s pain and sadness, pathos should be used responsibly and respectfully.

Example of Pathos

Consider a charity advertisement aimed at persuading viewers to donate money towards fighting poverty in developing countries. The advertisement may show images of impoverished children struggling with hunger and disease while sad music plays in the background. This appeals to the viewer’s emotions by invoking feelings of compassion and empathy for those less fortunate than themselves. The ultimate goal is for viewers to feel more inclined to take action after seeing how they can make a positive impact on someone else’s life through donating.

3. Logos (Logical Appeal)

Logos, also known as logical appeal, is a persuasive technique that relies on the use of reason and logic to influence an audience.

Logos is based on the idea that people are more likely to accept and adopt a particular position or argument if it coheres to rules of logic and doesn’t fall into heuristics or logical fallacies (Dillard & Shen, 2013). In other words, to be effective with logos, it is important to ensure that all claims made are supported by a rational thought-process and/or clear evidence.

This means that the information presented should be accurate and verifiable from credible sources. Additionally, the arguments presented must be logical and coherent with clear connections between each point presented (Baumlin & Meyer, 2018).

Example of Logos

Consider an ad campaign by a toothpaste company claiming that their product prevents cavities better than any other brand. In this case, the company might use data from clinical studies demonstrating how their product significantly reduced the incidence of cavities compared to competitors’ products. This provides objective evidence to support their claim and makes it more believable for consumers who care about having strong teeth without cavities.

4. Statistics (Appeal to Facts)

Statistics, also called statistical evidence or quantitative data , is a persuasive technique that relies on numerical information to support a claim. This method can be used alongside logos to support one another.

Statistics are often used as evidence in order to give credibility and support an argument with hard numbers (Dillard & Shen, 2013).

To use statistics effectively for persuasion, it is important to ensure that the statistics presented are accurate and relevant to the argument being made (Ihlen & Heath, 2018).

Any infographics or visual aids should be easy for the audience to comprehend and include enough context so that there can be no misconceptions about how they were derived.

Example of Statistics

Let’s say you want to persuade your school’s administration team to increase funding for arts programs by showing how popular these programs are with students. You could gather data from surveys showing the percentage of students participating in extracurricular music classes or art clubs at school as well as academic studies highlighting how music education improves cognitive development among teenagers. By presenting this data persuasively, you can help convince your school administrators of the value of these programs not just socially but academically too.

5. Deliberation (Dialectical Reasoning)

Deliberation, also known as dialectical reasoning, involves personal reflection and weighing of options in a critical and logical way. (Meyer, 2017)

This type of persuasion seeks to prompt individuals to reason for themselves, rather than being told what to think or do.

Deliberation involves using the socratic method to present competing ideas or arguments and encourage people to consider different perspectives. You should try to ask questions that lead the audience towards coming up with their own conclusions (Wrobel, 2015).

To use deliberation effectively, one must provide a space for open dialogue and encourage individuals to voice their opinions.

The goal is not necessarily to convince the audience but rather to initiate thoughtful debate on the topic at hand leading everyone involved closer towards arriving at a consensus.

Example of Deliberation

Imagine your school plans on banning certain types of plastic products such as water bottles or straws due to environmental concerns. Instead of simply telling students that they should abide by this regulation without further justification, you choose to host discussion sessions where students and teachers can express their views. This open deliberation can help increase buy-in among motivated parties who formerly may have opposed it otherwise. They will feel like they came to their own perspective, while you facilitated this by presenting new evidence for them. This approach can lead everyone involved closer towards arriving at a shared group consensus.

6. Refutation (Anticpating Counterarguments)

Refutation is a persuasive technique that involves anticipating and addressing counterarguments.

Refutation acknowledges that the audience may have objections or doubts about your argument and allows you to effectively neutralize those concerns before they become an issue. It is an excellent way to steel man your argument (Varpio, 2018).

This can be done by identifying potential objections ahead of time and figuring out how you will address each one, or examining your opponent’s best arguments and breaking them down (Baumlin & Meyer, 2018).

To use refutation effectively, it is crucial to make sure that you accurately understand the disagreement being presented so as not to distort it during rebuttal (what we’d call the strawman approach ).

Refutation helps to ensure the credibility of your response. Additionally, this technique should be used strategically and only when necessary rather than overusing it, which may create a confrontational atmosphere damaging receptiveness towards genuine non-hostile discussion.

Example of Refutation

Imagine you’re trying to persuade your employer to give every employee two weeks off for vacation, but there’s a concern that other employees will protest due to their workload. Instead of ignoring this objection, you might acknowledge the possible disruption while also highlighting potential benefits in improved employee happiness and retention rates resulting from more frequent performance breaks. Ultimately this would allow workers who recharge fully maintaining productivity over extended periods while reducing chances for burnout among stressed-out staff members.

See More: Examples of Counterarguments

Additional Forms of Persuasion

Persuasion can also be dissected into the peripheral route and the central route.

These routes represent a distinction between appeals to direct logical argumentation (central route) and appeals to secondary signals, such as credibility and emotional appeal (peripheral route).

Each are outlined below:

  • The peripheral route to persuasion does not directly engage with the strength of the argument or its inherent logic. Instead, it appeals to heuristics that suggest the argument is sound, such as the speaker’s attractiveness, emotional appeals, and appeals to authority. Generally, it leverages a range of cognitive biases to convince disengaged, misinformed, or low-information interlocutors (Baumlin & Meyer, 2018).
  • The central route to persuasion goes straight to the logic of an argument, presenting logical and rational perspectives as well as empirical evidence in order to convince a high-information or highly engaged audience. It encourages critical thinking as part of a deep, engaged, debate (Meyer, 2017).

You’ll note that we can place several of the different types of persuasion explored earlier into these two buckets: logos most obviously being placed in the central route bucket, while pathos might be more likely to be taking the peripheral route.

Strong knowledge of (and ability to execute) persuasion techniques can be extremely useful for getting your way, winning debates, and subtly convincing others of your point of view. However, it needs to be applied in contextually-approproate situations to minimize the chances of your methods backfiring.

Baumlin, J. S., & Meyer, C. A. (2018). Positioning ethos in/for the twenty-first century: An introduction to histories of ethos. Humanities , 7 (3), 78. doi: https://doi.org/10.3390/h7030078

Dillard, J. P., & Shen, L. (Eds.). (2013). The Sage handbook of persuasion . London: Sage.

Ihlen, O., & Heath, R. L. (Eds.). (2018). The handbook of organizational rhetoric and communication . New York: John Wiley & Sons.

Meyer, M. (2017). What is rhetoric? Oxford: Oxford University Press.

Varpio, L. (2018). Using rhetorical appeals to credibility, logic, and emotions to increase your persuasiveness. Perspectives on medical education, 7 , 207-210. doi: https://doi.org/10.1007/s40037-018-0420-2

Wróbel, S. (2015). Logos, ethos, pathos. Classical rhetoric revisited . Polish Sociological Review, 191 (3), 401-421.

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