market research platforms

19 best market research software tools for 2024

Last updated

25 March 2024

Reviewed by

Whether you're marginally satisfied with your current market research software or are venturing out to find your first software option, keep reading. In this article, we'll share some of the best market research tools available for 2023. Based on user reviews, affordability, and efficiency, these are the top considerations your company should look into for market research software.

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• Different types of market research software

Since there are several types of market research, there are different types of market research software solutions. Before you begin your hunt for the best-fit software, recognize what type of market research you do most.

Determine which metrics are the most valuable to your company. Work out if this key data is best gathered via a consumer survey, questionnaire , interview, or checklist form. From there, you can begin to look for various market research software options offering features and calculations that make the most sense for your needs.

Decide which types of market research matter to you, each requiring its own tools and methods:

Primary market research

Secondary market research

Quantitative research

Qualitative research

Branding research

Competitor research

Customer or client research

Product research

• Uses of market research software

As you evaluate your market research software options, start by reviewing each tool's strengths and core uses. Then, look at each through the lens of these four steps, checking how well they perform at each stage. This will also form your process when it comes to using them.

1. Identify the target audience

Know your target audience first. This might be a data pool of prospects based on your buyer personas . But it might also be an unknown segment of people if you’re conducting market research on a new region or for a new offering.

The ideal market research software will provide insights to help you identify your target audience in any scenario.

2. Create a research questionnaire

Market research software should have the capability of creating research questionnaires . These surveys are instrumental in learning more about a particular audience segment , region, or market dynamic.

3. Share your research questionnaire

Creating your market surveys and research-related questionnaires is one thing. You'll also need to share those questionnaires with participants. A great market research software tool will have additional layers of features to help you send and receive surveys.

4. Collect data and create information

A great market research software tool will also help you collect data and create usable insights from those metrics. You'll need a seamless way to gather market information and disseminate it throughout your organization in an actionable, effective way.

• Benefits of using market research software

When you harness the right market research software, prepare for some significant advantages. Automation alone makes data analytics faster. But your datasets will also be more accurate when you use software to collect and share insights.

As an added benefit for companies, researchers, and organizations, using market research software means easier report generation and the ability to spot trends and patterns in your collected data.

The bottom line: market research software tools will help you keep up with consumer behavior trends and market fluctuations, allowing you to capitalize on emerging shifts and changes.

• 19 market research platforms and tools for accurate analysis

Based on industry reviews, effectiveness, and available features, these market research platforms and tools deserve a look. When accurate data and analysis matter, these are the solutions to have in your toolbox.

Take advantage of free trial periods and start evaluating your research tool and dashboard options.

Keep these top software solutions on your roster of must-try tools, and you'll be able to keep up with whatever's happening in your market.

Software strengths:

Precision accuracy in transcription with an advanced speech engine

Custom fields for structured data

Importable datasets

Sentiment analysis

Project templates

Access control and unlimited viewership capabilities

Flexible and customizable editing

Another market research tool worth exploring is  Qualtrics . This software solution can help you draft surveys, analyze captured data, and run statistical testing.

Qualtrics also provides a representative sample of recipients if you don't already have an audience segmented.

In addition, the platform includes training on demand if your teams need help navigating it.

Easy to create and facilitate survey processes

Top-notch dataset reporting

Ability to boost your survey audience

QuestionPro

If you want survey customization and ultimate flexibility,  QuestionPro  is a great market research tool. It uses survey logic tech to seamlessly adjust the survey in real time based on participant responses.

Choose from a variety of software plans, most of which are ideal for creating, sharing, and analyzing collected metrics.

There's also 24/7 live chat for ongoing support.

Easy to navigate and customize

The free plan is fairly robust

Analysis can be exported or carried out in the app

If you prefer visual data, such as graphs showing statistics and market research-related reports, you'll like  Statista .

Statista continuously uploads data, so you can check back on the same charts and see real-time shifts in trends. It's a good resource for consumer behavior insights and covers a broad range of market topics.

Considered one of the best statistics resources

Easy to use and navigate

Hundreds of reports and dashboards available

If your organization needs a more advanced customer survey tool and market research solution,  Qualaroo  is a great option.

The main difference between Qualaroo and other market research tools is that its surveys can be directly embedded into your website or landing page. You can catch and attract participants in real time, which makes their survey responses more valuable.

There are AI analytics tools built in, too, with plenty of features for customizing your questionnaires.

Easy to create, embed, and send surveys

Super-fast reporting turnaround capabilities

Auto language translation

Another piece of market research software worth considering is  Typeform . Explore pre-made templates in an entirely user-friendly platform. Typeform makes creating and customizing forms and surveys a breeze, especially with all the available templates.

Unlike other survey tools, Typeform only sends one question at a time, making it a participant-friendly format.

Explore Typeform as a research software tool for qualitative and quantitative data .

Brilliant visualization of your data

Mobile-optimized

Compatible with hundreds of other apps

SurveyMonkey

Nearly anyone in research or business has heard of  SurveyMonkey . It's another market research solution worth looking into, especially if you need access to 200+ survey templates for inspiration.

This platform is a breeze to navigate, much like Typeform. SurveyMonkey is more of an enterprise-grade dashboard, however, simplifying the process of creating, sending, and analyzing for all your metrics.

Easy for anyone to use

Custom reports available

Robust free plan

If you're looking for a social media marketing research tool with content marketing research features, check out  BuzzSumo . Its software will scrub and analyze billions of articles and trillions of social media engagements, assembling metrics about relevant topics, influencer targeting, and popular trends.

These types of metrics are helpful in any marketing endeavors and content creation. They’re also key in understanding the driving factors of your target consumers.

Accuracy with social sharing metrics

Ideal for competitive research

Ability to monitor mentions

Google Trends

One of the most popular market research tools, firstly because it's Google and secondly because it's free, is  Google Trends . It's not as comprehensive as some of the other tools, but it can be helpful in your research objectives.

Find topics that are popular online or review line graphs that rank widely used terms and keywords. This tool is less about conducting surveys and more about carrying out your own online research and active listening.

Discovering keywords, including long-tail keywords

Find hot-topic conversations to inspire your marketing

Visually appealing and easy to use

Bonus list of market research software tools

While the above market research tools tend to land at the top of the favorites list, there are other solutions worth considering. These are all great tools and platforms to dive into.

Evaluate the features and choose those that align best with the data you're trying to collect and analyze.

Tableau: Business intelligence suite for connecting virtually any data source

Paperform: Free-text interface and customizable surveys for all your personas

Claritas MyBestSegment: Great for digging into demographics and lifestyle habits

Upwave Instant Insights: Distributes surveys to real people, not including paid participants

Userlytics: Test prototypes, mobile apps, or website user experience and opinions

NielsenIQ: Great for evaluating product launch-related market research and data

Loop11: Test website usability and user experience metrics with your participants

Ubersuggest: Keyword and content research tool, great for competitive advantage insights

BrandMentions: Social media monitoring software and platform

Pew Research Center: Gather data regarding social media usage, political sentiments, and economic conditions

• How to choose the right market research software

The market research software tools listed in this article are just the tip of the iceberg. You'll find all kinds of innovative tools with shiny new capabilities worth exploring.

What may be more helpful is a short to-do list outlining how to go about choosing the right research market platform for your project or company. Keep these objectives in mind as you decide to adopt or upgrade your software solutions.

Know your market research objectives

Be mindful of your budget

Evaluate the ease of use for you and your teams

Look for robust data collection features

Look for analytics capabilities

Choose those that integrate with other apps and software

When evaluating the best tools, create and reference your objectives, so you know you'll make the best-fit decision.

What are examples of research tools used today?

Some of the most common market research tools used today include surveys, interviews, checklists, and questionnaires. While the methods have been around for decades, the software used to facilitate and manage these strategies has improved using technology, algorithms, and automation.

What are the four Ps of market research?

When you hear about the four Ps of market research, researchers typically mean the four categories worth researching in a particular market: price, place, product, and promotion.

Why are the different types of market research important?

Because the consumer market, or your target audience, is constantly changing how it makes decisions, interacts with brands, buys products or services, and makes recommendations to others, market research is your first line of defense in keeping up with those changes. Finding the right market research software tool will determine how effectively you collect, share, and act on those emerging shifts in consumer behavior.

The only way to stay ahead in today's consumer product and service landscape is with superior intel. And the best way to learn the very latest about industry shifts, changes in customer behavior, and user preferences is with market research. Today's market research software tools make it easy and efficient to collect all kinds of metrics and apply those insights to effect organizational or core-offering changes.

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13 Market Research Tools: Best in Class for 2023

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Most market research tools are designed to make it quicker and easier to find relevant data . Whatever the market, product, or purpose, the right research tools can do just that.

But, let’s be honest, some do it far better than others.

Whether you’re an enterprise firm with complex needs and a budget to suit or a smaller business needing free market research tools, read on to discover which online tools for market research are hot right now.

Note: The top market research tools list has been collated using review platforms like G2 , along with direct feedback I collected from over 500 business leaders in June, 2o22.

#1 Best overall market research tool: Similarweb Digital Research Intelligence

Most-loved feature: The Benchmarking tool

We might be a little biased, but this really is the fastest way to see how you measure up against competitors in any sector or location. Analyze market leaders and rising stars to unpack and track their digital success instantly.

Quick Explainer

Similarweb Research Intelligence is a single source of truth for the online world. Giving any business the ability to quickly analyze the online aspects of any industry or market in an instant. It displays critical insights in a way that makes it easy to view trends, competitive performance, audience insights, growth opportunities, and more. It’s the only market research analysis tool that brings together data from desktop, mobile web, and apps to provide a complete view of the digital landscape.

Key abilities

• Competitive benchmarking
• Market research
• Company research tool
• Audience analysis
• Consumer journey tracker
• Mobile app intelligence

Freemium Version: Yes, there is a lite version of the product that provides limited data for a single user, and a single location.

Free Trial: Yes, there’s a 7-day trial available. Try it out here .

Ongoing Subscription: Yes, you can pay monthly or annually for a subscription. Different levels are available, and each package is tailored. Review pricing and plans for Similarweb here.

Like what you’ve seen so far?

See our market-leading digital research tool in action in this quick 2-minute clip.

#2 Best free market research tool: Think with Google

Most-loved feature: Find my Audience

A way to discover new audiences on YouTube based on things like habits, interests, and intended plans to purchase.

Think with Google is a suite of digital research tools that curate resources from a huge pool of data across the web. It presents them as insights that aren’t typically available elsewhere. It’s a unique way to view trends, insights, and stats. Data isn’t offered in real-time but serves more as a library of figures and facts that take the form of articles, videos, interviews, case studies, and more. In addition to being a place people can go for forward-looking perspectives and data, there are several tools designed to help marketers.

Key functions

• High-level insights into most local or national markets
• Behind the scenes look at cross-platform digital campaigns
• Consumer insights
• Deck-ready stats (not in real-time)
• A range of tools to inform marketing objectives and actions

Freemium Version: The entire suite of market intelligence tools is free.

Free Trial: As a free market research tool, no trial is needed.

Ongoing Subscription: You can subscribe to a newsletter, but not the product.

#3 Best digital research tool for content and FAQ development: Answer the Public

Most-loved feature: Search listening alerts

A pro feature that sends you weekly emails that indicate how search behaviors shift over time. It takes the specific phrase or keywords you’re tracking in the platform and updates you weekly.

Quick Explainer 

Discover the questions people are asking online about key terms, products, or services. It’s designed to help content teams and website owners develop new content ideas, and relevant FAQs that are based on the types of queries people ask online.

• Track important keywords and phrases
• Get weekly emails about changes in search behavior
• Enter any keyword to uncover relevant questions or search terms
• Folders to help organize your research

Freemium Version: Yes. You get a limited number (3) of searches per day.

Free Trial: No.

Ongoing Subscription: Yes. You can pay monthly or annually for this service. Pay-monthly fees are a flat rate of $99. Discounts are offered for yearly subscriptions.

#4 Best tool for market research surveys: SurveyMonkey

Most-loved feature: Question bank

A library of hundreds of questions, pre-written by survey methodologists.

As far as market research surveys go, it’s the leading online research tool for surveys worldwide. With plans to suit the individual through to the enterprise, it’s a feature-rich, easy-to-use platform that encompasses creation, collection, and analysis under one roof. Surveys are optimized for any device and integrate with platforms like Zoom, Salesforce, Marketo, and more.

Key functions 

• Create and send unlimited surveys, quizzes, and polls
• Pop-up online surveys
• Mobile app access to create, send and analyze surveys on-the-go
• Team collaboration function (unlocked with a team plan)
• Survey builder
• Customization and branded surveys (available with advantage or premier plans only)

Freemium Version: Yes

Free Trial: Occasionally, free trials are offered for premium plans.

Ongoing Subscription: Yes, you can pay annually or monthly. There are three different plans to choose from, ranging from $25 to $129 per month.

Helpful: Check out our blog and see 18 different ways to use market research surveys .

#5 Best online research tool for marketplaces: Similarweb Shopper Intelligence

Most-loved feature: Cross-shopping analysis

Cross-shopping analysis shows you how loyal a segment of customers is to a brand, along with what other brands they browsed or bought from. Uncover competitors and discover new partnership opportunities; these are game-changing insights if you sell on any marketplace.

Similarweb Shopper Intelligence is a type of online market research tool that helps you uncover and analyze browsing and buying behavior across marketplaces. Using its data, businesses can track category, product, and brand performance with ease. It helps ecommerce organizations to detect potential threats, unearth new product or category opportunities, discover new potential partnerships, and optimize search strategy and performance.

• Monitor consumer demand for any product, brand, or category
• Retail search strategy optimization
• Consumer behavior insights
• Track cross-shopping, loyalty, and purchase frequency
• Analyze brand awareness

Note: This solution uses a unique data methodology via multiple networks and partnerships. At the time of writing, there is no other consumer behavior insights tool for market research that offers this quality of data for marketplaces.

Freemium Version: No.

Free Trial: Yes. There is usually a 7-day trial available here .

Ongoing Subscription: The price is determined by things like the number of categories and/or domains you want to access. Each quote is customized to a client’s specific needs.

Want to know a little more?

Watch this quick clip to see the best ecommerce digital market research tool in action.

#6 Best market research tool for brand tracking: Latana

Most-loved feature: MoE (margin of error) Readings

To deliver transparency on data confidence levels, Latana’s dashboard includes a feature that allows clients to toggle-on, or toggle-off, margin of error (MoE) readings on all data points. These are highlighted using a traffic-light system of confidence (red=low confidence, orange=medium confidence, and green=high confidence). This small feature makes a big impact — it helps clients to correctly interpret the data and to visibly see quality shortcomings.

Latana is a B2C brand tracking tool that provides granular insights about online audiences. It helps organizations understand how key segments of consumers feel about brands and portrays relevant standings vs. industry rivals.

• Focus on niche consumer segments that matter to your business
• Uncover rival’s audience data and identify opportunities to grow
• Understand brand perception, and track how it changes over time
• Discover the most well-known brands in your industry
• Track rival’s brand awareness across gender, age income, location, and education
• Find out the main purchase drivers for your industry
• Infrastructure gives reach to over 6 billion smartphone users globally for representative brand opinions

I caught up with Latana’s CMO, Angeley Mullens. Here’s what she has to say about their offering.

Ongoing Subscription: Pricing for Latana isn’t available online. All packages are tailored to individual brands and their specific needs.

Enjoy 360 Visibility 24/7

Get the data you need to adapt to market changes and industry trends in an instant.

#7  Best research tool for social media listening: Hootsuite

Most-loved feature: Multi-channel insights

It’s a legacy feature, but one which makes it the best online research tool for social listening and monitoring. Having the ability to easily schedule posts, ad campaigns, and handle responses for every social media channel from within a single platform is what makes this a market-leading digital research tool.

Hootsuite continues to claim the number 1 spot on G2’s list of digital research tools for social media monitoring . It’s a tool to help you manage all aspects of business social media, across multiple channels, in a single platform. As well as being able to manage your socials, it also keeps you up-to-date with the latest trends and activities of your rival’s social media channels.

• Publish and schedule social media posts
• Measure cross-platform results
• Message management
• Social media trend analysis
• Social media ad-campaign management

Freemium Version: Yes. You can get a free version that supports 2 social accounts and 1 user.

Free Trial: Yes. A 30-day free trial is available here .

Ongoing Subscription: There are four plans; professional, team, business, and enterprise; ranging from $49-$739.

#8 Best digital research tool for prospecting: Similarweb Sales Intelligence

Most-loved feature: Insights generator tool

The insights generator shows you unique facts for your prospects and accounts; with complete visibility into their digital strategy and performance. It’s ideal for refining sales and marketing efforts while staying focused on growth.

Similarweb Sales Intelligence helps organizations find viable prospects by showing you who to reach out to, when to do it, and how to capture their attention. The lead generator tool helps you find the right prospects, and key insights help create engaging outreach emails. For sales departments, ecommerce and mar-tech sectors, this type of digital research tool can take prospecting and engagement to a completely new level; along with revenue and growth.

Key functions: 

• Lead generation and enrichment
• Digital insights for 100M+ ecommerce websites, publishers, and advertisers
• Fraud detection
• Sales engagement
• SFDC integration

Free Trial: Yes, if you would like a free trial, please request that here.

Ongoing Subscription: Prices for this digital market research tool varies depending on the package and options chosen. Grab a live demo of the product and get a tailored quote here .

Insightful : If you’re looking at market research tools for the ecommerce industry, bookmark our Ecommerce Trends and Predictions for 2023 to read later.

#9 Best market research analysis tool for data visualization: Tableau

Most-loved feature : Connects to almost any data source

As a clear market leader, and a no-brainer for larger organizations with business intelligence analytics and teams. Tableau leads the way in online research tools for data visualization . It connects to a huge range of data sources and pulls information into a highly-appealing dashboard that is designed to make it easier and faster to explore and manage data . It takes data from platforms like Similarweb, then combines it with other data sources before presenting crisp, clear, insights that have the power to shape strategies and drive key transformations.

• Lightning-fast analytics
• Smart dashboards for richer insights
• Live connection to almost any data source, with automatic updates
• Drag-and-drop style UI: easy to use

Freemium Version: No. However, students and teachers get a year’s free access to the platform.

Free Trial: Yes. You can subscribe to a free 30-day trial.

Ongoing Subscription: Most plans are offered annually, with prices ranging from $15 per month upwards. The price depends on whether you use their hosted or on-premise versions, the number of users, and the inclusion of specific plugins.

#10 Best market research tool for UX testing: Loop11

Most-loved feature: Online usability testing

This feature analyzes the usability of a website with users performing live tasks on a site. It helps you understand user behavior, and shows how and why a website is used.

Loop11 is a market research tool that provides usability testing to help organizations build better websites and products. It comes with a pack of useful features that provide both moderated and unmoderated testing, helping businesses to find the right audience to test prototypes and products. It’s designed to help you see how appealing a product is to a particular audience, determine their preferences, then build these insights into a design.

• Ability to test across multiple devices, including tablet, mobile, or desktop
• User-friendly test builder that requires no coding
• Easy-to-add surveys that collect psychographic and demographic data
• Provides useful metrics like time on task, task completion rates, and NPS
• Mapping of customer journeys during a test period

Free Trial: Yes, a 14-day trial is available here .

Ongoing Subscription: All plans come with the option to pay monthly or annually. Prices range from $199-$599 per month.

#11 Best research tool for measuring customer experience: Temper

Most-loved feature: Rating stream

See real-time feedback as customers respond to questions via website or email channels. The stream provides a detailed view of ratings, comments, locations, referrers, email addresses, and more.

Temper allows any company to find out how customers feel about their product at all times. It directly provides first-party data to a business, preventing the need to design and distribute complex surveys. It can be placed as a widget on the site or in emails, and questions are asked to gain real-time feedback from visitors and customers alike.

• Easily deploy questions across website and email channels
• Quickly spot poor experiences to identify problematic areas of a business or product
• The rating graph gives you a real-time view of results for any question asked
• Public rating wall shows how you’re performing, instilling confidence and trust
• Ratings come with open text fields to give additional context to responses
• Referrer data gives you the ability to segment feedback and relative performance
• Tracking variables let you send data with ratings, such as order numbers, user IDs, etc.
• User targeting lets you determine who sees questions and how often they see them

Freemium Version: There is no freemium version. However, their hobby plan gives you a slimmed-down version of the product and costs $12 per month.

Ongoing Subscription: Four plans are available, ranging from hobbyist to enterprise. The lowest pricing tier starts at $12 monthly, and their top-tier solution costs $199 monthly. All plans are pay-monthly, with a 60-day money-back guarantee.

#12 Best online market research tool for focus groups: Remesh

Most-loved feature: Common topics

In just a few clicks, you can view the themes and topics that are most common with your focus group across an entire session. It groups similar responses, specific phrases, and interesting responses in seconds.

Remesh facilitates live, qualitative conversations with focus groups of up to 1000 people at a time. Replicating the focus group format online delivers powerful segmentation and dynamic capabilities that speed up your time to insight and let you hold a real-time conversation at scale.

• Launch a live conversation with up to 1000 people at a time
• Organize and analyze responses in an instant
• Segment your audience based on demographic and response data
• Share visuals and text-based content with the group to get instant feedback
• The algorithm analyzes open-ended responses in real-time

Freemium Version: No

Free Trial: Yes. However, you must first book a demo with a member of their team.

Ongoing Subscription: Remesh provides custom pricing plans that can only be obtained once you’ve taken a demonstration of their platform with a member of their team.

#13 Top collaboration and documentation tool for market research: BIT.AI

Most-loved feature: Content library + smart search

While it sounds quite basic; in essence, this tool for market research professionals makes it quicker and easier to keep track, share, and store key data. Forget trawling through emails, slack, and g-docs to find files; the smart search feature helps you locate files in an instant.

A dynamic platform that helps researchers collaborate, track, share, and manage research data in a single place. This is one of the best online market research tools for those who need a place to bring together resources like websites, PDFs, articles, images, infographics, blogs, reports, videos, etc. it’s low-cost and connects to some of the most widely used tools. Being able to share multidimensional data with others, or simply keeping track of secondary market research in a single place makes it a firm favorite.

• Over 100 integrations with applications like Tableau, Miro, G-docs, Onedrive, and more
• Real-time editing and live collaboration
• Content Library
• Smart search
• Supports a huge range of content and file types

Freemium Version: Yes. Available for teams of up to 5 collaborators.

Free Trial: Yes, a free trial is available here .

Ongoing Subscription: A range of packages are available, costing between $8-$20 monthly.

Best market research tools for startups

There is another often-forgotten set of tools used for market research that are ideal for startups. If you’ve got zero budget and a little time on your hands, you can do most types of desk research for free. Sources include:

• Company reports, case studies, and whitepapers
• Research and trade associations
• Media coverage
• Internal sales or usage reports
• Academic or scientific journals
• Government and non-government agencies
• Public library records
• Competitor websites
• Educational institutions

Helpful: Check out this article about how to do market research for a startup .

Wrapping up….

With cost and time key considerations for anyone looking at tools for market research, it’s vital to choose wisely. While free market research tools are all good and well, they won’t always serve you when you’re on a deadline or require key insights on a specific competitor, market, or product.

Similarweb helps companies win in the digital world. Whatever the market, goal, or business size, its solutions are designed to help organizations understand their market and compete and beat rivals.

Take it for a test run today. Trial any Similarweb solution free for the first 7-days using this link .

Need to know more about the ROI of Similarweb? 

What are the best market research tools for secondary research?

The internet is probably the best tool for market research there is. It’s a goldmine of secondary market research data. But beware of data validity and check your information is coming from a trusted source.

What are the best market research tools for surveys?

Survey monkey is considered the best online market research tool for surveys, but key players like Typeform and Zoho follow closely behind. Budget and features usually determine the right tool for your needs.

What are the best free market research tools?

The best free tools for market research include: Answer the Public, Think with Google, Similarweb lite, SurveyMonkey’s basic plan, and Hootsuite’s free plan.

What are the best market research tools for qualitative research?

Qualitative research includes things like focus groups, open-ended surveys, case studies, and observation research. As such, the best tool for online research like this would be something like BIT.ai’s documentation and collaboration tool. Another useful tool for qualitative market research would be an online survey provider, like SurveyMonkey, Typeform, or Google Forms.

What are the best market research tools for quantitative research?

As this type of research is focused more on numbers, the best quantitative market research tools include things like Similarweb Digital Research Intelligence and Tableau. Each performs a different function but works together to collect, analyze, and present data in the most useful way possible.

by Liz March

Digital Research Specialist

Liz March has 15 years of experience in content creation. She enjoys the outdoors, F1, and reading, and is pursuing a BSc in Environmental Science.

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15 Top Market Research Tools & Software (2024)

In this guide, we’ll cover the 17 best free and paid market research software tools that you can use right now. 

From data collection to conducting one-on-one interviews with key members of your audience, these tools can make the market research process more effective and efficient.

1. Statista

Statista is a statistics portal that also offers customized market research reports. 

To quickly find relevant reports, type in a keyword (like “beverages”) and Statista will produce a list of results.

The information you can get from Statista makes it easy to gauge an industry’s:

• Trend direction
• Consumer behavior

These critical signals can help you decide whether or not to invest or expand into that market.

Statista data comes from three primary sources:

• 49% of the data comes from Statista’s original research (the company employs over 100 data analysts)
• 16% comes from publicly accessible data sources
• 35% is obtained through unique data partnerships, such as with market research institutions

You can even opt to talk to one of Statista’s professional researchers to get further help and insights during your market research process.

It is important to note, though, that the quality of data you find on Statista may vary. This is because a number of the reports—particularly the free ones—are based on public data.

Who Should Use Statista?

Statista is useful for investors seeking their next opportunity, as well as business leaders who want to better understand the competitive landscape.

How Much Does Statista Cost?

Much of Statista’s data is available for free. For advanced insights and reports, you can purchase a paid plan. Options start at $199 per month; you can also purchase single, comprehensive reports for $495.

2. Exploding Topics

Exploding Topics is a trend spotting tool. 

Knowing about a trend before it takes off is the holy grail of market research. The problem, though, is that most trend analysis is highly subjective and based on someone’s best guess about what may take off in the future. 

We built Exploding Topics to solve this problem by identifying trends based on big data. 

The flagship feature is our Trends Database, which contains over 750,000 trending topics across 30+ industries like fashion, finance, tech, marketing, pets, beauty, and more. 

When you view a trend in our database, you’ll see a graph of the trend’s historical search volume. This can help you gauge a topic’s popularity and stability. Users on our Investor and Business plans can also see a forecast of the trend’s projected growth: 

We source our data through social listening—tracking what’s being discussed on:

• Social media
• Business websites
• News media sites

By using a mix of artificial intelligence and human data analysis, we rapidly gather this trend data and qualify it to identify the most popular topics.

We update our database with this information every day, so you’re always getting the most up-to-date trend data.

Exploding Topics also offers a handful of other helpful tools that you can use for market research, too. These include our:

• Trend Search : While our core database is great for discovering new trends, the search feature is useful if you already know what you want to see data about. It’s a good alternative to Google Trends.
• Meta Trends : If you want to see the products and brands that are currently riding a trend wave, you can do so by using our Meta Trends feature.
• Trending Startups : Investors can use the Trending Startups list to identify new and rapidly growing companies in any category.
• Trending Products : When you’re interested in expanding your reach or offerings, the Trending Products feature helps you identify hot products that are currently seeing rapid growth.

Who Should Use Exploding Topics?

Exploding Topics is great for investors, entrepreneurs, marketers, and business leaders who need to understand what the competition looks like right now —and how it might change in the near future.

How Much Does Exploding Topics Cost?

You can view much of our basic trend data for free right now. To unlock all our data, as well as extra features like our lists of trending products and startups, you’ll need a paid plan.

Options start at $39 per month (billed annually), and you can get a two-week trial of any paid plan for just $1.

3. Market Finder

Market Finder is a free Google tool that makes it easy to discover international markets that are ripe for expansion. 

Rather than uncovering specific trends, Market Finder shows you new regions and demographics with strong potential for future growth.

It has two primary tools:

• Dive into new markets : This feature walks you through a quick quiz that identifies your industry and collects some specifications about your company. Then, it shows you which companies would be ideal for expansion based on data from Google Ads, search volume, and household income.
• Test export readiness : Enter your URL in this tool; it’ll analyze your readiness for expansion based on marketing performance (international traffic, e-commerce capabilities, etc.), operational abilities (payment fit, localization capabilities, etc.) and competitive position (category demand).

If you have Google Analytics set up, then Market Explorer can pull data directly from the Google Analytics dashboard for increased accuracy.

Who Should Use Market Explorer?

If you’d like to expand your business and find marketing opportunities in new regions, then Market Explorer is a useful tool. It’s also a good choice for investors who would like to identify new regions in which they can seek potential investment opportunities.

How Much Does Market Explorer Cost?

Market Explorer is free to use.

4. Census Business Builder

The Census Business Builder is a tool that allows brick-and-mortar business owners to explore new geographic markets.

You can use the tool to search by zip code, town, or state and see metrics like:

• Average household income
• Typical education level

The Census Business Builder also has advanced filters that can provide valuable, detailed insights based on the type of business you’re launching.

For example, if you’re opening a fast casual restaurant, you can use the “Consumer Spending” filter and see how much people spend on alcoholic beverages and dining out in a selected region.

You’ll still need to turn Census Business Builder data into actionable insights, though. Once you do, it can be a valuable tool for deciding where to open a new retail establishment.

Who Should Use The Census Business Builder?

Retailers and restaurateurs interested in expanding to new markets can use this tool to find a hot spot. It’s also a useful tool for investors who would like to identify markets for potential investment opportunities.

How Much Does The Census Business Builder Cost?

It’s entirely free.

5. Grand View Research

Grand View Research is a research and consulting company that also offers market reports across a variety of industries. 

Most of their market research reports provide statistics like market size, compounding annual growth rate, market breakdown by sectors, and competitive analysis.

Grand View's paid offering allows you to segment the data to find more specific metrics (i.e., only data for the Japanese pet market).

In addition to the free reports, Grand View Research also offers custom research services, and you can talk to one of their analysts for personalized assistance.

Who Should Use Grand View Research?

The company’s reports and services are useful for entrepreneurs who want to launch a business, existing business leaders interested in finding new opportunities, and investors looking for high-growth markets.

How Much Does Grand View Research Cost?

You can access limited data about many of Grand View Research’s reports for free; licensing a full report can cost over $3,000. You can also opt to use the company’s self-service market research portal, Horizon Databook , and get additional data points for free.

SpyFu is a search engine optimization (SEO) tool for keyword research and competitive analysis. 

The platform’s various features make it easy to discover the marketing strategies used by top players in your market or industry. Type in any URL, and you’ll be able to find metrics like:

• Total search traffic
• Search rankings
• Current Google Ads
• Pay per click (PPC) ads history
• Paid keywords

You can then use this data to learn more about one of your top competitors or look at several companies in order to better understand a new market.

Who Should Use SpyFu?

Marketers and business leaders can use SpyFu to better understand who their competitors are—and how much they need to spend on marketing in order to be competitive.

Investors can also use SpyFu to research how potential investment targets are investing in marketing (and what kind of growth they’re seeing as a result.)

How Much Does SpyFu Cost?

You can see a limited amount of SpyFu data for free. Paid plans, which give you access to more features, start at $33 per month when billed annually.

7. Crunchbase

The platform makes it easy to find data like how much money a startup has raised to date, who’s investing in a growing business, or who founded a key industry player.

You can also see other data points through Crunchbase, including acquisition and employee headcount.

To use Crunchbase for market research, just type in an industry and filter results by the type of data you’re seeking. Crunchbase will show you a list of companies that meet the defined criteria.

You can also type in a specific company or competitor name and locate data that way, too.

Who Should Use Crunchbase?

Crunchbase is a valuable tool for nearly everyone involved in business management and funding.

• Entrepreneurs can use the tool to explore new markets and find potential investors.
• Business leaders can keep tabs on competitor growth and relevant industry acquisitions.
• VC firms and investors can monitor how others are investing in growing companies, or explore the investment potential in a new market.

How Much Does Crunchbase Cost?

You can see limited information for free; full Crunchbase access starts at $49 per month (billed annually).

Awario is a social media monitoring and brand tracking tool. 

You can use Awario for market research by tracking specific terms on social media. These can include:

• Brand names
• Product keywords
• Industry influencers’ names

For example, if you’re considering building or investing in a mobile app for sleep tracking, you can easily monitor brand names like Oura or keywords like “sleep tracker”.

This makes it easy to see key industry conversations and glean valuable insights about your ideal buyer persona. You can also identify potential gaps in the market.

Awario even tracks sentiment analysis to see how people feel about various competitors in your target industry.

Who Should Use Awario?

Awario is useful for marketers who want to understand their audience’s frustrations or needs, as well as entrepreneurs and product developers interested in using customer data to improve business offerings.

How Much Does Awario cost?

Awario access starts at $29 per month, billed annually.

G2 is a popular software review website. 

It’s a great resource for quickly finding quantitative and qualitative data about virtually any software market.

The G2 review structure is helpful as it consists of the following questions:

• What do you like best about (product)?
• What do you dislike about (product)?
• What problems is (product) solving and how is that benefiting you?

This customer experience data is a goldmine for investors and startup founders as it makes it easy to spot gaps in a market and understand key pain points that customers are trying to solve.

Plus, G2 provides a list of competitors for each product—useful for identifying related companies to research.

When browsing G2, you can see details about each reviewer including their:

• Business size

This is all useful for accurately identifying your market’s target demographic. You can also filter a product’s reviews by any of those categories.

The platform makes an effort to ensure that the customer feedback is legitimate by allowing users to verify themselves and even marking incentivized reviews.

Who Should Use G2?

G2 is useful for entrepreneurs and product marketers who want to identify and fill gaps in a market. It’s also a good tool for investors who want to learn more about how real users feel about a potential investment target.

The platform only contains software reviews, though. If you’re looking for reviews of other products and companies, you’ll need to find an alternate source (such as Amazon reviews for consumer goods).

How Much Does G2 Cost?

G2 is free for users to browse reviews, though it offers other paid plans for marketers and investors.

10. Prisync

Prisync is a competitor price tracking tool. 

Its automated features make Prisync a great choice for e-commerce entrepreneurs. Use it to:

• Track competitor product pricing and fluctuations
• Estimate customer demand for certain products
• Get price change updates multiple times a day
• Automatically apply dynamic pricing to your own e-commerce storefront

While Prisync is usually best for e-commerce stores that have already launched, you can also use its competitive analysis features to track pricing trends for top players in any market.

For example, in addition to tracking real-time price fluctuations, Prisync also has a price history tracking feature that provides insight into how prices are trending over time, which helps you identify volatility in the market.

Who Should Use Pricsync?

Prisync is most useful for e-commerce startups that want to stay up-to-date with the latest pricing and product trends.

How Much Does Prisync Cost?

Prisync plans start at $99 per month, and pricing depends on the number of products you track. Some features are restricted to higher price tiers, including dynamic pricing, daily email notifications, and API access.

11. Respondent

Respondent is a market research platform for recruiting audience panels.

You can use the Respondent service to find vetted audience members that match your ideal target. Submit a request detailing who you want to talk to—such as CFOs and healthcare companies—and Respondent will find people for you.

You can opt to either talk to these people on one-to-one calls (ideal for getting real-time insights) or run group surveys through Respondent.

Who Should Use Respondent?

Respondent is useful for business leaders and entrepreneurs trying to find the right product-market fit for both B2B and B2C audiences. Investors can use Respondent too—it can be a way to research a particular target market before making an investment.

How Much Does Respondent Cost?

Respondent pricing is based on credits. One credit equals one participant in your interview or survey.

Pricing starts at $24 per B2C credit or $40 per B2B credit. These prices vary based on the total number of credits you purchase. However, you’ll also need to factor in separate incentive payments to respondents. Respondent’s incentive calculator can help you estimate this amount.

12. SurveyMonkey

SurveyMonkey is a user-friendly tool for building market research surveys 

You can choose from multiple survey templates and question types, including:

• NPS surveys
• Product testing surveys
• Customer satisfaction surveys
• Matrix questions
• Open-ended questions
• Rating scales
• Multiple choice questions

If you don’t have an audience to survey, you can use SurveyMonkey’s audience panel service that distributes your survey to a specific demographic.

To use these audience panels, you’ll need to know a few details about your target market—such as “stay-at-home moms with a household income of at least $50,000.” SurveyMonkey will take care of the rest.

It’s important to note, though, that these audiences are fairly broad, such as “college graduates” or “smartphone owners” who meet a few other demographic criteria. If you need highly specific audience curation, you may want to work with a market research firm .

No matter what distribution method you choose, you’ll get to use SurveyMonkey’s drag-and-drop builder to put together questions in your preferred order.

Who Should Use SurveyMonkey?

SurveyMonkey is great for market researchers that want to learn more about a target audience group, as well as business owners and marketing professionals seeking feedback from their existing customers.

How Much Does SurveyMonkey Cost?

You can build limited surveys for free, though they’ll include SurveyMonkey branding. To unlock additional features, you’ll need a paid plan.

SurveyMonkey’s paid plans start at $39 per month, billed annually. You can also request audience responses for $1 each, with a minimum of 200 responses per survey.

Attest is another online survey software option. 

Like Respondent, Attest provides an audience for you to survey. All you need to do is provide demographic information about who you're targeting, and the questions you want to ask.

Attest can assemble audiences from a pool of over 125 million consumers around the world.

The company then uses a mix of AI scanning and human oversight to review the data collected by your attest survey. This is to improve the reliability and consistency of your data.

Attest won't turn your data into insights, though—once you get your results, you'll have to use other tools to help with the analysis.

Who Should Use Attest?

Attest is useful for business leaders or marketers who want to get audience insights or user feedback—without an existing customer base to survey.

Investors could also use Attest to learn more about consumer preferences and habits in a market.

How Much Does Attest Cost?

Attest offers three plans based on usage, but they don't publish their prices online. You'll need to get in touch with the company and request a quote.

14. Qualaroo

Qualaroo is an audience survey tool.

The platform makes it easy to set up questionnaires that appear on your website at different intervals during a visitor's journey.

Companies can use Qualaroo to gather more information about things like:

• Visitor needs and motivations
• App or website user decisions
• Purchase decisions
• Products for sale

You can target website visitors based on time of day, location, and more. This makes it possible to research specific groups of visitors—useful for building or verifying audience personas.

You can also use Qualaroo to collect focus group feedback about website and app prototypes before you launch them.

The company doesn’t provide audiences for you, though, so you’ll need to have a group that you can survey. If not, you’ll be better served by a tool like Attest or Respondent.

Who Should Use Qualaroo?

Any business leader or entrepreneur in need of audience data can use Qualaroo to get feedback from real customers and leads, build out audience surveys, plan marketing campaigns, and more.

How Much Does Qualaroo Cost?

Qualaroo's free plan allows users to collect up to 50 survey responses a month for free. If you want higher usage limits, you'll need to subscribe to a paid plan.

The company's business tier plan costs $39.99 per month (or $19.99 per month when billed annually) per 100 responses.

You'll be billed extra for any month in which you go over 100 responses; the total cost depends on volume.

15. ChatGPT

ChatGPT is an AI chat assistant that can help you plan for and analyze market research efforts.

There are several ways that ChatGPT is useful during the market research process, including:

• Reviewing information about your target audience and creating survey questions
• Processing and analyzing data collected from tools like Attest or SurveyMonkey
• Analyzing, summarizing, and answering questions about data-heavy PDF reports
• Creating customer persona documents

If you have a ChatGPT Plus plan, you can even train your own GPT to produce the analysis or content that you need. It's possible to save and reuse these GPTs so they can speed up your workflow, too.

All generative AI tools do carry a risk of inaccuracies, though, so you’ll want to make sure to double-check ChatGPT’s outputs before using them or feeding information back into another market research tool.

Who Should Use ChatGPT?

ChatGPT can be a useful tool for anyone conducting market research manually, whether that involves sorting through data, writing questions, or segmenting audiences to survey.

How Much Does ChatGPT Cost?

It's free to use ChatGPT, though you may run into some feature limitations. You'll also have to use a slightly older version of the GPT AI, which can lead to more errors.

To customize your experience and get more tools for document analysis, you'll need a ChatGPT Plus plan starting at $20 per month.

16. Optimal Workshop

Optimal Workshop is a user experience (UX) research tool.

The platform facilitates research, data collection, and data visualization through:

• Card sort tests
• First click tests

Card sort tests are the most useful for teams interested in gathering market research data. By presenting a sample audience with examples of products and categories—and then asking them to group and rank each item—you can get a sense of:

• What your target audience is and is not interested in
• How your potential customers think about products and categories of items
• Whether certain colors, terms, and images are more appealing than others

You could run these card sort tests with actual products that you sell or with ones you’re considering creating or adding to your inventory.

Who Should Use Optimal Workshop?

Marketers and business leaders can use Optimal Workshop’s card sort tests to evaluate how members of a new market or audience think about products—and what their preferences are.

How Much Does Optimal Workshop Cost?

Optimal Workshop plans start at $191 per user, per month (billed annually), with a minimum of three users. Because of this, it’s best suited for organizations that plan to conduct UX research after moving through market research and card testing.

17. AlsoAsked

AlsoAsked is a tool that produces frequently asked questions on any topic.

The way it works is simple—type in a phrase, set your language and location, and see related questions that people are typing into search engines.

Questions display in tree format, so you can see how different queries relate to each other. One click on any group of questions opens up a new tree, so you can dig down even further into related subtopics.

Who Should Use AlsoAsked?

AlsoAsked is useful for anyone who’s conducting preliminary market research. Because you can adjust results by location and language, you can use AlsoAsked to get a feel for:

• What people want to know about a topic, product, or service
• Whether their questions increase, decrease, or change based on location
• How a market’s concerns, interests, and queries change along with language

You won’t be able to do all of your market research in AlsoAsked, but it can give you ideas for survey questions to ask, industry trends to track, and more.

How Much Does AlsoAsked Cost?

AlsoAsked is free to use, though you’re limited to three searches per day. To raise usage limits, bring up increasingly detailed results, and unlock multiple export formats, you’ll need a paid plan. Options start at $12 per month when billed annually.

If you’re new to the market research process, then these tools will help you set benchmarks, get key consumer insights, and collect data for decision making. But even the best market research tool can only go so far—you also need to have a solid understanding of the research process and key industry shifts.

To make sure that you’re getting the most out of your preferred research solution, check out our guide to conducting research for new product development —and look at the biggest trends in market research happening right now.

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28 Tools & Resources for Conducting Market Research

Updated: April 30, 2024

Published: March 16, 2015

Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.

Businesses use market research software to minimize risk and make more data-driven choices.

I own a small business, and by gathering facts and opinions, I can better predict whether new products or features — and for more prominent companies, even locations — will succeed before investing.

Here are 28 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers and bloggers who use them.

Helpful Market Research Tools & Resources

1. similarweb.

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Similarweb is probably the highest quality, most well-known, and most convenient way to get and compare traffic information about any website you land on — short of having an expert analyst whispering in your ear, which could get awkward. Their free suite of products — including the Chrome extension — is worth exploring and gives you useful, high-level information. The deep insights come from taking advantage of their database of real-world information on global website performance gathered over time, which they’ve already been building for over 10 years. They have their finger on the pulse of online business worldwide, from sales to sites to stocks.

Microsoft, Amazon, and even Google use Similarweb and the insights they provide on other enterprise-level operations down to small businesses. If you want to know how your company stacks up and then initiate a robust research and marketing campaign, these are serious tools that can help you grow.

What I like: One of their add-ons is called App Intelligence, and it can benchmark your growth and track your progress against millions of apps — for both iOS and Android — and provide daily insights on app rankings, engagement, retention, and more.

Pricing: Starter plans cost $125 per month paid annually; professional plans cost $333 per month billed annually; team and enterprise plans have custom pricing.

For Max Iskiev , market research analyst at HubSpot, one research tool stands out from the rest: Glimpse.

He told me, “Glimpse is my favorite research tool. It’s quick and easy to use, allowing me to design and launch short surveys for real-time insights on trending topics.”

Writers for the HubSpot Marketing Blog have also used Glimpse to run short, 100-person surveys for articles (case in point: Are Sales Reps Rushing Back to the Office? ).

Not only is Glimpse valuable for doing quick pulse-checks on the latest trends, but it also leverages the power of AI for even deeper insights.

“Glimpse really shines when it comes to open-ended questions, using natural language processing and AI to analyze emotion and sentiment, saving time, and offering invaluable insights,” Iskiev shared.

Best for: Those who can invest in AI tools for their businesses but don’t need a decade’s deep dive like users of Similarweb might.

Pricing: Starter Plan - Free; Professional - $500/month; Advanced - $1,000/month; Enterprise - custom pricing.

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3. BuzzSumo

BuzzSumo offers several highly useful tools that work best as a content research tool for mid-size businesses and up. If you need many ideas for a whole lot of content, BuzzSumo is likely a good fit for your company.

Their monitoring tools can alert you to new content that relates to your keywords of choice.

This is smart for writers, content strategists, and those who manage writers and content strategists to stay on top of trends in what consumers want to know more about within your industry — so you’re right there to provide it.

BuzzSumo also gives you access to reporting tools that stream various sources of information to your dashboard, making it easy to keep up with developments and build visual assets to communicate about them.

You can find major influencers — worldwide — through BuzzSumo that fit your brand to sponsor and collaborate with.

Unfortunately, BuzzSumo doesn’t integrate well with Instagram, so you’ll want to focus on influencers that use other social channels unless you’re willing to do IG work on the side.

What I like: Their Chrome extension is a nice addition to their offerings for companies that work with freelancers and remote workers to take the work on the move.

Pricing: Free 30-day trials are available. Content creation plans cost $199 per month; PR and comms plans cost $299 per month; suite plans cost $499 per month; and Enterprise plans cost $999 per month.

4. Answer the Public

Answer the Public is a sister product to UberSuggest, both being brainchildren of Neil Patel.

Answer: the Public watches what people are searching for and lets you keep track of how things change over time. By studying the changes, you can be at the front of trends — positive or negative — so you can respond to the changes quickly.

It’s billed as an excellent tool for public relations professionals to give them a heads-up on how their company is faring in the public eye.

If you fall on the wrong side of public sentiment, you can be right on top of salvaging the situation and making improvements to regain trust.

If you’re doing something right and see gains in positive engagement, you know to keep up what you’re doing and may even want to expand upon it.

Great examples of what organizations have done with information like this include Wendy’s ongoing roasts and savage clapbacks on social media.

The Oklahoma Department of Wildlife Conservation’s hilarious insistence on not bringing mountain lions in the house also nabbed engagement by the truckloads (of corgis).

What I like: I like that Masterclass videos are available. They make sure to include lots of opportunities to learn how to best use their products and get maximum value from the suite.

Pricing: Individual plans cost $9 per month; pro plans cost $99 per month; expert plans cost $199 per month. Lifetime Pricing is available. Individual lifetime plans cost $99, pro lifetime plans cost $199; and expert lifetime plans cost $1,990.

5. GrowthBar SEO

GrowthBar SEO is all-in for AI. If your leadership wants a slice of the AI action at work in the company’s market research, this might be the tool to reach for.

It uses ChatGPT-4, and the peer-to-peer review site G2 ranked it the #1 AI writing tool for SEO in 2022 and 2023.

What sets it apart is that the AI writing assistant doesn’t just compile and give word to information it finds online.

It offers selections of relevant keywords, titles, headings, industry standard word counts, and link suggestions that you can choose from as you move through the outline.

They also include tools for keyword research, keyword ranking, and information about your keyword competitors. And because Google search is incorporated into the suite, you can do most, if not all, of your writing work on one screen.

Pro tip: As with all AI content, you’ll need a writer to bring the content to life by fact-checking information, adding unique or inside perspectives, meaningful quotes, and many other values that make the content rich to read.

GrowthBar SEO knows this, and you can source freelance writers there as well!

Pricing: A seven-day free trial is available. Standard plans cost $36 per month; pro plans cost $74.25 per month; and agency plans cost $149.25 per month.

6. Statista

Statista is a data visualization website that takes data from reputable reports across the web and makes them easy and digestible for researchers, marketers, and product creators just like you.

“Statista is like my market research sidekick, giving me all the data I need without the endless search. No more digging through the haystack. With Statista, I can spot trends and make informed decisions with ease," Icee Griffin , market researcher at HubSpot, told me.

One neat aspect of using Statista is that the same chart is updated as the years pass. Say that you want to allude to the value of the beauty market in your proposal.

If your investor accesses that same graph a year from now, it will reflect updated numbers. Statista finds the most recent research to update their visualizations.

Pro tip: Statista doesn’t carry out original research, but does have around 100 analysts who seek out gaps in their resources to provide ever more useful, trending data.

Pricing: Basic plans are free. Starter plans cost $199 per month, billed annually. Professional plans cost $959 per month, billed annually.

7. Think With Google Research Tools

Wish you had information on your product’s likelihood of success?

Think With Google’s marketing research tools offer interesting insights on whether anyone is looking for your product ( Google Trends ), which markets to launch to ( Market Finder ), and what retail categories rise as the months and seasons pass ( Rising Retail Categories ).

If you’d like to market your product through YouTube, the Find My Audience tool allows you to investigate what your potential viewers are interested in and what you should discuss on your brand’s YouTube channel.

What I like: Free and incredibly useful in my experience, small and newer businesses really benefit from having tools like this to conduct market research and get their growth rolling.

Pricing : Free

8. Census Bureau

The Census Bureau offers a free resource for searching U.S. census data.

You can filter by age, income, year, and location. You can also use some of its shortcuts to access visualizations of the data, allowing you to see potential target markets across the country.

If you’re considering a highly competitive product or service, you can easily find out where your target industry is most popular — or where the market has been oversaturated.

Another helpful tool is the Census Bureau Business and Economy data , where you can also target premade tables depending on your industry.

Pro tip: The text information on each screen can be overwhelming, so here’s a shortcut for you. One of the best ways to use this tool is by finding the NAICS code for your business.

Then, access the " Tables “ tool, click ”Filter" on the sidebar, and search for your industry.

9. Make My Persona

HubSpot’s Make My Persona tool allows you to create a buyer persona for your potential new product. In this tool, you pick a name for the persona, choose their age, identify their career characteristics, and identify their challenges.

This allows you to pinpoint both demographic and psychographic information.

Creating a buyer persona is an early step in the marketing process but an important one to avoid scope creep.

If you’re unsure about details like these and how to use market research tools for your business, let me recommend Hubspot’s Market Research Kit .

It’s completely free and helps you build a strong foundation for data-driven decision-making in your future marketing strategies.

Best for: Make My Persona is best suited to B2B product launches because you’ll be prompted to document your buyer persona’s career objectives and role-specific challenges.

Ideally, your product would solve a problem for them in the workplace or help their company achieve revenue goals.

10. Tableau

Tableau is a business intelligence suite of products that allows you to “connect to virtually any data source.” But the data isn’t presented in unreadable tables.

Rather, Tableau helps you visualize this data in a way that helps you glean insights, appeal to external stakeholders, and communicate the feasibility of your product to potential investors.

You can visualize data on anything from corn production in tropical climate zones to office product sales in North America. With Tableau’s tools, you can take as granular or as general a look you’d like into potential marketplaces and supplier regions.

What I like: Visual information for humans and pure data for the machines all in one. Tableau integrates well with spreadsheets and databases so that you can export Tableau data to Excel , back up records in Amazon Redshift, and more.

Pricing : Tableau Viewer plans cost $14 per user each month when billed annually. Tableau Explorer plans cost $42 per user each month when billed annually. Tableau Creator plans cost $75 per user each month when billed annually.

11. Mentionlytics

Mentionlytics is a web and social media monitoring tool that allows businesses to discover people's thoughts about their brands, campaigns, products, or services.  Users can create and customize reports and get data-driven insights that will help them make informed decisions. They can also filter results by language, location, and social media channel to personalize results.  Analyzing sentiment and emotion lets you easily understand what will work for your brand and industry and what you should avoid.  The Share of Voice report allows you to benchmark against your direct competitors and industry. You can also identify trends and discover influencers in your niche and area to boost your next steps.

Best for: Mentionlytics is great for competitor analysis and crisis detection. Their Social Intelligence Advisor (SIA) turns large volumes of data into understandable knowledge to offer custom advice on crisis detection and brand growth.

Pricing: A 14-day free trial is available for most plans. Basic plans cost $69 per month; Essential plans cost $139 per month; Advanced plans cost $249 per month; Pro plans cost $399 per month; Agency plans cost $599 per month; Enterprise plans cost $950 per month. Annual billing options offer discounts.

12. Meltwater

Meltwater’s Radarly consumer intelligence suite is a perfect market research tool as it provides continuous insights that keep you ahead of various market trends and your competitors. Radarly monitors a wide range of global data sources to uncover what people are discussing, their behaviors, and their sentiments toward particular brands. It helps businesses understand consumer preferences and market dynamics in real time, which makes it easier to make strategic decisions.

What we like: Meltwater provides the online Meltwater Academy, providing you with an extensive amount of tutorial videos tips, and tricks on how to get started using Radarly. 

Pricing: Custom, you will need to book a demo call with Meltwater to get a quote

13. SurveySparrow

SurveySparrow is a market research tool designed for researchers and businesses to create engaging surveys and gather concrete data. With an emphasis on a conversational, easy-to-use interface, you can create targeted surveys that provide detailed insights into your market and consumer preferences. 

This market survey software comes with 1000+ pre-designed, pre-loaded survey templates, allowing you to create the perfect study without external help. You can also integrate it with various other tools you use daily for a seamless workflow.

One of SurveySparrow’s standout features is its robust analytics and reporting tools. With real-time capture and advanced report filters, you can slice and dice the data - the way you like. 

Best for: The platform offers a unique recurring survey feature, which allows you to send surveys at regular intervals automatically. This is particularly useful for tracking changes in user sentiment over time.

Pricing: SurveySparrow offers a 14-day free trial. Basic plans start at $19 per month; the starter plan is priced at $39 per month; Enterprise plans are available upon request for custom pricing.

14. Paperform

A market research survey is an effective way to better understand your target audience and their needs by asking them directly.

This step is integral to understanding your dream customers’ problems, so you want to ensure the process is as interactive as possible and gathers objective, accurate responses.

With its free-text interface, Paperform is as simple as writing a Word document. You can make your survey stand out by customizing colors, fonts, layouts, and themes to create your unique look and feel.

There are 27+ question field types, such as ranking, matrix, or scale fields. Use several to create visually engaging surveys that collect more information and see higher completion stats.

If you’re unsure where to start, you can use one of their expertly-made questionnaires or market research survey templates to get you started.

Best for: In my experience, Paperform can efficiently incorporate multiple customer personas. It uses conditional logic to show or hide questions or whole sections of content to create fully personalized paths. These interactive forms lower drop-off rates and boost customer interaction.

Pricing:  Essentials plans cost $29 per month. Pro plans cost $59 per month. Business plans cost $199 per month. For enterprise pricing, contact Paperform’s sales team.

GWI is an on-demand consumer research platform that makes audience research a breeze. Powered by the world’s largest study on the online consumer base, GWI provides insights into the lives of over 2.8 billion consumers across 50+ markets.

With 250k+ profiling points, you can find your unique customers and learn everything you need to know about who they are, what’s on their minds, and what they’re up to.

One user-friendly platform makes it quick and easy to become an expert on your audience and capture the answers you need to succeed.

Pro tip: GWI even has features to compare markets and create customized and shareable charts in seconds, helping you distribute critical information as quickly as you find it.

Pricing: Explore Interactive Demo for free; Flexible and custom pricing with discounts available.

16. SurveyMonkey

SurveyMonkey is a powerful tool for creating in-depth market research surveys that will help you understand your market and consumer preferences.

With this tool, you can create targeted, uber-specific surveys that help you collect answers that pertain specifically to your product.

While using a data source can give you a general overview of your target audience and market, SurveyMonkey can help you get more granular insights from real consumers.

SurveyMonkey offers dedicated market research solutions and services and a reporting dashboard option that allows you to easily parse through the results.

What I like: I like that SurveyMonkey is a good fit for exploring markets beyond your shores. It includes a global survey panel and survey translation service for international research.

• Individual plans: Advantage annual plans cost $39 per month. Premier annual plans cost $119 a month. Monthly plans cost $99 per month.
• Team plans: Team advantage plans cost $29 per person each month. Team premier plans cost $75 per person each month.
• Enterprise pricing is available upon request.

17. Typeform

Like SurveyMonkey, Typeform allows you to run research surveys to get direct answers from your target consumers. It’s an easy-to-use, mobile-optimized form-builder that’s great for market research.

Typeform’s distinguishing factor is that it shows viewers one form field at a time. In its templates, Typeform encourages a more conversational, casual approach (like in its market research survey template ).

You can create a wide range of question types, and other features include the ability to recall answers from previous questions and create logic jumps.

In a survey, you’d want to collect both demographic and psychographic information on your customers to understand their purchasing behaviors and the problems they encounter.

The goal is to find out if your product is the solution to one of those problems — and whether, before launching, you should add more features or rethink your product positioning strategy .

Best for: I think Typeform is best for product launches that target a younger demographic.

If you’re targeting C-suite executives at established firms, consider a more formal option, such as SurveyMonkey, or keeping your tone more formal in your questions.

Pricing: Free plans are available. Basic plans cost $29 per month. Plus plans cost $59 per month. Business plans cost $99 per month. Enterprise plans are available upon request.

18. PureSpectrum Insights (Previously Upwave Instant Insights )

PureSpectrum acquired Upwave Instant Insights in 2021 and rebranded as PureSpectrum Insights.

As before, this platform is primarily a consumer research tool. While it isn’t advertised as a survey creation tool, it allows you to launch market research surveys specifically to get consumer insights.

PureSpectrum allows you to perform customer and market segmentation and also to visualize your data for easy scanning by key stakeholders and investors. They’ve grown to include A/B testing, brand tracking, and customer sentiment.

Pro tip: PureSpectrum distributes your survey to real people. Take a look at their marketplace profile to get a sense of where and from whom you can collect valuable data.

Pricing: Schedule a demo for more information.

19. Claritas MyBestSegment

Claritas MyBestSegment provides product researchers with tools to understand a specific area’s demographic information as well as the lifestyle habits of those who live there.

Their audience segments give you information gleaned from tens of thousands of data points, giving you insight into much more than just household income, employment, and education levels.

By finding out what a segment of the population does — without having to go out and survey them — you can find out which areas would be most receptive to a campaign or launch.

You can also discover which competitors are located nearby and which lifestyle trends have shifted or are on the rise.

What I like: I like that they are able to do some of the leg work for you. Syndicated Audiences is a tool available from Claritas for finding an organized audience of consumers who are more likely to be interested in your products or services.

Pricing: Pricing is available upon request.

Loop11 is a user experience testing platform that allows you to test the usability of your website, study user intent, test the information architecture of your site, and examine how the user experience changes based on the device they’re using.

Loop11 tests your site on any device by making users perform tasks. They then complete a short question about how easy or difficult the task was to complete.

Your product may be phenomenal, but unless consumers can actually buy it through your site, your launch won’t be successful.

You can use Loop11’s participants for niche demographics or bring in your own to learn more about your current customers.

Best for: Market research for your site development. You can find out whether your target consumers find your site easy to navigate and also identify snags that prevent conversions.

Pricing: Rapid Insights plans cost $199 monthly or $179 per month, billed annually. Pro plans cost $399 per month or $358 per month, billed annually. Enterprise plans cost $599 per month or $533 per month, billed annually.

21. Userlytics

Like Loop11, Userlytics allows you to test the usability of your website, mobile app, and site prototype. You can target different devices, define a buyer persona, and disqualify participants based on screening questions.

Testing is based on tasks that your test-takers carry out. They then answer a simple question about the difficulty of the task. You can structure the question in various ways:

You can leave it open-ended, provide multiple choices, or ask for a rating. Other formats you can use include System Usability Scale (SUS) questions, Net Promoter Score (NPS) questions, and Single Ease Questions (SEQ).

What I like: Userlytics performs both a webcam and a screen recording. You can compare the user’s answers with their reactions on video to understand how they feel when they’re interacting with your assets.

Pricing: Schedule a free demo for more information.

Sometimes, you need a no-frills test to take the pulse of consumers. Temper allows you to create a question and pop it onto your website, into your emails, etc.

The smiley face, “meh” face, and frowny face make it easy for viewers to share their feelings — and for you to read their minds.

You can also add it to a product page or a landing page, tailoring the questions to fit your offerings.

As for what you see, there are three options for receiving the feedback: in a tab on each page you are monitoring, embedded in the web page itself to narrow in on aspects within the page, or at the bottom of emails so you can get real-time information as the interaction unfolds.

Pro tip: One great way I’ve seen this used is by adding it to a blog post announcing the launch of a new product. You can find out general sentiment toward the product before it even launches!

Pricing: Hobby plans cost $12 per month. Pro plans cost $49 per month. Business plans cost $89 per month. White label plans cost $199 per month.

23. NielsenIQ (NIQ)

NielsenIQ (NIQ) is a retail and consumer intelligence consultant that works with you to collect consumer insights, identify the best distribution channels for your product, and create a range of products to address the needs of your target buyers.

This service helps you look at your product launch from all angles, delivering forecasting data that predicts how your sales will perform upon launch. NielsenIQ can also run consumer insights surveys on their list of panelists and partners.

NIQ now offers a service called Byzzer to help small businesses with fewer resources. It opens a door for market research reporting, in-person events, and consulting at a lower cost than the full NIQ suite.

Best for: I think Byzzer can be a helpful and affordable option for smaller businesses, but because NielsenIQ operates like a consultant and not as a self-service software, it is a better option for established firms with a bigger product launch budget.

Pricing: Pricing is available on request.

24. Ubersuggest

Don’t be intimidated by the visually text-heavy Ubersuggest. It really is an easy tool for doing keyword and content research. You just input a phrase, and it’ll create a list of keyword suggestions.

You can also see top-performing articles and pages to better understand the types of content that rank for those keywords.

This tool is useful for market research because you can see who your top competitors are, how often your product is searched for, and whether there’s enough space in the market for the type of product you’re launching.

You can also find out the questions your target audience asks in relation to the product. Each of these questions can be turned into an informative blog post that can guide your audience, increase your brand authority, and drive conversions.

Pro tip: If you want a quick look at the results you can get, head to their website and do a search — just know that you only get one glimpse before they make you register. Alternatives to Ubersuggest include Moz , Ahrefs , and SEMRush .

Pricing: Free seven-day trials are available for all three tiers. Individual plans cost $29 per month. Business plans cost $49 per month. Enterprise and agency plans cost $99 per month. Add-ons are available at $5 each. Lifetime memberships are also available.

25. Pew Research Center

From economic conditions to political attitudes, social media usage to food science, the Pew Research Center website has loads of free research that you can use to better understand your target markets.

Be careful with your curiosity, though. It’s a gorgeous trap of interesting information that can drain your day away — but so happily.

I that Pew Research Center integrates visual data directly into the text — and we’re not talking about a chart or image spliced in.

The site has hundreds of interactive articles that allow you to filter and sift through the data for more granular, targeted insights while also making dense information easier to understand.

Their research topic selection is delightfully vast. Click the top left tab for “ Research Topics.” Then, there is a link to their “ Full Topic List .” Once there, each topic cluster has a “ More ” option.

What I like: As a writer in digital marketing, I am always on the hunt for targeted and nutritious quotes and insights. I love that you have access to what research participants actually had to say below the Pew Research articles.

It’s a stellar feature for building compelling presentations. The quotes are tagged, too, so you can sort quotes more specifically on various concepts or groups related to the research.

Here’s an example article — scroll to the In Their Own Words section at the bottom to check it out.

26. SocialMention (Part of BrandMentions)

SocialMention is a part of BrandMentions focused on social media monitoring. The platform helps you understand what your prospective customers are buzzing about online.

Search for a keyword, and SocialMentions will show you recent social posts that contain that keyword, along with the context of its usage.

After subscribing to the platform, you’ll also get other metrics such as Reach (how many people view the keyword per day), Performance (how many people engage with the keyword per day), and Mentions by Weekday (when people mention the keyword).

One way to use this tool for market research is by finding out what time of day or night people are looking for your product on social media sites.

Let’s say you’ve developed a sleeping aid app and learn through SocialMention that most people look for sleeping aid apps at 2:00 AM. When you start announcing your product, you will need to schedule your post around 2:00 AM.

Pro tip: Another useful tool you’ll have access to is sentiment analysis on your keywords. It allows you to find out how people are generally feeling about the type of product you’re launching.

That way, you can refine the tone of your campaigns.

Pricing: Growing business plans cost $79 per month. Company plans cost $249 per month. Enterprise and agency plans cost $399 per month. All prices are billed annually.

27. Qualtrics Market Research Panels

Qualtrics takes away the hassle of finding respondents for your market research surveys. They provide an online sample service so you can access real, live human thoughts without having to actually manage any humans.

It’s an introverted marketer’s dream come true!

Once you’ve identified your target audience, head on over to Qualtrics and sign up to access a representative sample.

You can then use Qualtrics’ built-in platform to start gathering insights and information from the people whose pain points you might be able to help solve.

Pro tip: You can actually choose between Qualtrics’ built-in platform or using your own chosen survey software . Sometimes, you’re already familiar and comfy with one system or need to hustle with a program you know — Qualtrics lets you pick.

28. ProProfs Qualaroo

Qualaroo is an advanced user and market research tool that helps you understand your specific market with targeted surveys.

You can run surveys on over six channels at once — such as website, app, product, social media, and email — to get a 360-degree view of your existing and potential customers.

It comes packed with features like question branching, 12+ answer types, automatic survey language translation, in-depth audience targeting, pre-built survey templates, and an extensive repository of professionally designed questions.

You can create various market research surveys in minutes to collect data on the demographic, psychographic, and behavioral traits of your target audience.

It can help you map customers’ expectations and preferences, create customer personas, and perform audience segmentation.

Qualaroo also promotes quick feedback analysis. Its in-built AI-based sentiment analysis and text analytics engine automatically categorizes the responses based on user moods.

It also highlights the key phrases and words in real time, saving hours of manual work.

What we like: In my experience, you can get an awful lot done with just this one source for conducting market research. I like it for its rare combination of tool inclusivity and affordable pricing — it’s definitely a solid source to start with.

Pricing: Omni channel plans for up to 50 responses are free. Omni channel plans for businesses up to 100 responses cost $19.99 per month, billed annually. Email surveys up to 50 responses are free.

Email surveys for businesses up to 100 responses cost $9.99 per month, billed annually.

Conduct Market Research for a Successful Product Launch

Conducting market research is essential to a successful product launch to market.

With the tools I’ve just introduced you to, you can find out who’s looking for your product, why they need it, and how you can better market whatever you’re looking to launch.

Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness.

Don't forget to share this post!

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Top 18 Market Research Tools (Free & Paid): A Buyer’s Guide

Expert Writer

Dwayne Charrington shares insights on creating effective surveys, improving navigation, and using A/B testing for smarter decisions. Additionally, he focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

Nearly 80% of businesses conduct market research.  Let that sink in for a minute. That’s a huge number. 

As a marketing professional, I know this tells me one thing: the need for reliable, insightful market research tools has never been greater.  

These tools enable you to understand what your customers are seeking, what your competitors are doing, and what the industry trends are. But how do you choose the best tools for market research? 

Don’t worry, I have created a list of powerful tools you can use in market research.

What Is Market Research?

Market research is the process of gathering, analyzing, and interpreting information about an industry, including data on target customers , competitors, and industry trends. It allows businesses to understand consumer needs and preferences, guiding product developmen t and marketing strategies.

For example, a company planning to launch a new fitness app might conduct surveys and focus groups to determine the features potential users value most.

To truly understand your customers, consider gathering information on:

• The solutions they currently rely on (including your competitors).
• The challenges or frustrations they aim to overcome.
• The advantages and disadvantages they perceive in their current solutions.
• The objectives or aspirations they’re striving to achieve.
• The financial limitations or budget they’re operating within.

What Is a Market Research Tool?

Market research resources and tools are the magnifying glasses of the business world. They empower you to gather and analyze information about your customers, competitors, and industry—turning raw data into actionable insights. With these tools, you can pinpoint your ideal customer, track emerging trends, and make informed decisions to stay ahead. 

Why Is Market Research Important?

Market research is not just a luxury—it’s necessary for businesses that aim to thrive and achieve long-term success. It provides the clarity and confidence to navigate uncertainties, make informed decisions, and build lasting customer relationships.

By conducting thorough research, businesses can:

• Gain substantial insights into customer needs, preferences, and behaviors, enabling the creation of products and services that truly resonate.
• Track industry shifts, competitor activities, and emerging trends to stay ahead of your rivals and keep your business relevant and agile.
• Base strategic choices on data-driven evidence rather than assumptions, reducing risk and increasing the likelihood of success.
• Identify potential threats and challenges before they escalate, allowing for proactive planning and risk management.
• Monitor critical metrics to assess the effectiveness of marketing campaigns, product launches, and overall business strategies, ensuring continuous improvement and growth.

13 Best Paid Tools & Software to Conduct Market Research

Here are the top 13 market research tools to stay ahead of your competition. Please note that this list is not ranked or prioritized:

1. Qualaroo: Best for User & Customer Feedback Surveys

When I want to gather insightful user and customer feedback directly through my website or app, I always turn to Qualaroo. This is one of the best market research platforms that integrate seamlessly with many other tools, allowing you to deploy surveys that capture user sentiments in real time.

With its advanced targeting options , I can ask specific questions to the right audience, ensuring the feedback is relevant and actionable. I love how easy it is to design and launch surveys without needing any technical expertise. Plus, its AI-powered sentiment analysis helps me interpret responses quickly.

What You Will Like:

• Innovative branding and customization options to ensure a professional appearance in the surveys.
• Supports 70+ global languages , allowing surveys to be used around the world.
• It Integrates seamlessly with other platforms such as Zapier, Salesforce, Tableau, and more for better data analysis.
• Advanced nudge feature for prototypes to get user insights at every step of the design process.
• Supports A/B testing to check different versions before you actually move forward.

What You May Not Like:

• No downloadable or on-premise version.
• A dark user interface option is not available.
• No dedicated account manager for the free plan, unlike the paid version.

Pricing: Starts at $19.99/month . A forever free plan for startups and small businesses with all premium features. 

2. BrewSurvey: Best for Collecting Valuable Feedback

When I need to investigate user feedback and market insights in-depth, I rely on BrewSurvey. It’s an incredible tool for conducting comprehensive online or offline research. BrewSurvey’s user-friendly interface and powerful features make it ideal for crafting customized surveys, tracking real-time responses, and making data-driven decisions based on solid data.

What makes BrewSurvey different is its versatility. I can easily collect feedback from both online and offline sources. Its design supports CSAT surveys, product feedback, and competitive analysis.

• Offers custom surveys tailored to your specific research needs.
• Gives real-time data analytics with powerful built-in analytics tools.
• Gathers valuable data even when you’re not connected to the internet.
• Offers a drag-and-drop feature that makes survey creation quick and easy.
• Uncovers actionable insights with comprehensive reporting for more informed decision-making.
• Does not provide in-tool translation, which can be challenging when working with a diverse team.
• After canceling your subscription, access to all stored data is restricted.

Pricing: Starts at $29 per month. Free plan available with limited features.

3. Similarweb: Best for Competitor Website Analysis

Similarweb is an excellent tool for examining competitors’ strategies. This tool offers comprehensive insights into competitor website traffic, audience demographics, and engagement KPIs.

You can see where their traffic is coming from, what keywords they’re ranking for, and even their top-performing pages. This level of detail helps benchmark your performance and identify new growth opportunities. The intuitive interface and robust data make staying ahead in a competitive landscape easy.

• Offers detailed analysis of website engagement, audience demographics, and retention.
• Allows tracking of industry trends and market share changes.
• Features keyword analysis for SEO and paid search strategies.
• Supports API access for integrating data into custom applications.
• Provides custom dashboards for monitoring specific metrics or competitors.
• It can become costly as you scale up and require more detailed reports.
• Historical data is limited compared to some other market research tools.

Pricing: Start at $125 per month. Billed annually.

4. Glimpse: Best for Spotting Emerging Trends

Glimpse is the perfect market research software for spotting emerging trends. This tool leverages data from Google Trends to highlight what’s gaining traction before it becomes mainstream. It detects and analyzes fast-growing trends based on social media and web data.

It’s like having a crystal ball for market trends. Glimpse’s timely insights often give you a competitive edge in projects, helping you identify new content ideas and product opportunities and understand consumer behavior shifts.

• Delivers timely notifications about new trends relevant to your industry.
• Allows for quick exploration of niche markets with less competition.
• Offers insights into consumer behavior changes in real time.
• Integrates with e-commerce platforms to test product ideas quickly.
• Provides data-driven recommendations for marketing and product development.
• Lacks the depth of data provided by more established market research tools.
• Mainly focuses on consumer goods and may be less functional for B2B sectors.

Pricing: Custom pricing.

5. BuzzSumo: Best for Content Performance Analysis

BuzzSumo is indispensable for analyzing content’s performance. Whether you’re analyzing your own content or that of your competitors, BuzzSumo helps you understand what resonates with audiences.

It provides data on social shares, backlinks, and even influencer engagement. This tool is particularly valuable for refining your content strategy, as it highlights the types of content that generate the most buzz. With BuzzSumo, you can ensure your content efforts are always impactful and aligned with audience interests.

• Enables users to discover the most shared content across major social platforms.
• Offers insights into the performance of specific content types, lengths, and formats.
• Supports content research with filters by date, language, and region.
• Includes influencer identification to help boost your marketing efforts.
• Delivers detailed backlink data to understand who links to and promotes your content.
• More focused on content performance, less on overall market trends.
• Some features, like historical data, are only available on higher-tier plans.

Pricing: Start at $199 per month. Billed annually.

6. AnswerThePublic: Best for Generating Content Ideas

AnswerThePublic is a valuable tool for generating fresh content ideas. This tool visualizes search queries from Google and Bing, showing what people are curious about. It offers a direct line to the audience’s minds.

Anyone can use this tool to brainstorm blog topics, video content, and even product descriptions. Its organization of data into questions, prepositions, and comparisons makes it incredibly easy to pinpoint precisely what content will meet the audience’s needs.

• Provides visualizations of search questions and prepositions related to keywords.
• Helps identify consumer concerns and queries surrounding specific topics.
• Offers quick download options for data in CSV format.
• Supports data collection from various regions and languages to tailor content globally.
• Enables SEO and content marketing teams to create highly targeted content.
• Focuses mainly on keyword-based queries, lacking broader market insights.
• Does not integrate with other marketing tools, requiring manual data management.

Pricing: Starts at $5 per month. Billed annually.

7. GrowthBar SEO: Best for Keyword Ranking Insights

For in-depth keyword ranking insights, GrowthBar SEO is a great tool. It provides detailed keyword metrics, including search volume, CPC, and ranking difficulty, right in your browser.

The tool is handy for generating keyword suggestions and content ideas based on what’s already ranking well. This makes optimizing SEO content easier, helping enhance search engine rankings and boost organic traffic.

• Offers competitive analysis to see how your site stacks up against competitors.
• Includes a keyword research tool that suggests profitable keywords.
• Features a content outline generator to speed up content creation.
• Integrates with Google Analytics for a comprehensive view of your traffic.
• Offers a Chrome extension for instant SEO insights on any website you visit.
• Suitable for small to medium-sized businesses, it might not scale well for extensive sites.
• Some users report occasional inaccuracies in data reporting.

Pricing: Starts at $36 per month. Billed annually.

8. Statista: Best for Accessing Statistical Data

Statista is a treasure trove of statistical data covering a wide array of topics. Whenever I need reliable data to back up my market research or reports, I turn to Statista.

Access an extensive database of statistics, forecasts, dossiers, and infographics from over 22,500 sources. The quality and depth of data available help me make informed decisions and provide compelling evidence in my presentations and content.

• Offers customizable charts and graphs to visualize data efficiently.
• Comprises data on a wide range of topics and industries worldwide.
• It supports downloading statistics in various formats for presentations and reports.
• Provides insights into market forecasts, consumer markets, and company data.
• Delivers frequent updates to data, ensuring information is current and relevant.
• Subscriptions can be expensive, particularly for full access to all features.
• Some niche industries or less popular topics may have less comprehensive data.

Pricing: Individual plan starts at $149 per month, billed annually. Free plan available with limited statistics.

9. Tableau: Best for Data Visualization

When it comes to data visualization, Tableau Software is in a league of its own. It transforms complex data sets into intuitive, interactive visualizations. I use Tableau to create dashboards that provide clear, actionable insights at a glance.

Its ability to connect to various data sources and perform advanced analytics makes it a powerful tool for both reporting and strategic planning. The visual appeal and clarity Tableau brings to data help me communicate insights effectively across teams.

• Supports integration with various data sources, including big data and cloud databases.
• Features drag-and-drop functionality for creating interactive dashboards.
• Allows for real-time data updates, enabling dynamic and up-to-date visualizations.
• Provides robust security features for managing access and data integrity.
• Supports mobile access, allowing users to view and interact with dashboards on the go.
• Has a steep learning curve to utilize its advanced features fully.
• Requires significant system resources for optimal performance.

Pricing: Starts at $35/user per month.

10. Typeform: Best for Lead Qualification Surveys

Typeform is a preferred tool for lead qualification surveys. Its engaging, conversational format makes collecting detailed information from prospects easy.  Typeform is customizable and user-friendly, allowing users to create effective and enjoyable surveys for respondents.

The data gathered through Typeform helps to qualify leads more accurately, ensuring sales efforts are focused on the most promising opportunities.

• Provides numerous customization options to match brand identity.
• Supports logic jumps that tailor questions based on previous answers.
• Integrates with significant marketing and CRM platforms such as HubSpot, Salesforce, and MailChimp to enhance marketing functionality.
• It delivers robust data collection and analysis tools so that you can analyze the collected information.
• Offers templates for quick setup of surveys, quizzes, and forms.
• Limited options for more complex survey requirements or data processing.
• Users may experience limitations in exporting data in specific formats.

Pricing: Start at $25 per month. Billed annually.

11. Qualtrics: Best for Enterprise-Level Surveys With Advanced Features

Qualtrics is the top choice for enterprise-level surveys. It offers advanced features such as custom survey flows, extensive question types, and powerful analytics.

The platform is well-suited for large-scale research projects where the ability to segment data and perform complex analyses is crucial. Its robust framework supports various survey types, from customer satisfaction to employee feedback, making it a versatile tool for any organization.

• Features powerful data analysis tools, including predictive intelligence and trend insights.
• Supports advanced user management and collaboration features.
• Provides extensive security and compliance measures that are suitable for large enterprises.
• Allows for in-depth customization of surveys to fit exact research needs.
• Offers automated actions based on survey responses to enhance respondent engagement.
• Some features require advanced knowledge of research methodologies.
• Customization and setup can be time-consuming for complex surveys.

12. Userlytics: Best for User Experience Testing

Userlytics is essential for user experience testing. It allows you to conduct remote usability tests with real users, providing valuable insights into how they interact with my website or app.

The video recordings and detailed metrics help you recognize pain points and optimize the user journey. Userlytics’ flexibility and depth of insights make it a critical component of my UX research toolkit.

• Offers features for testing websites, apps, and prototypes for a better view of user experience.
• Supports a variety of testing methods, including card sorting and tree testing.
• Includes built-in analytics for assessing user interaction and satisfaction.
• Allows for the recording of user sessions for in-depth analysis.
• Provides actionable insights to improve user experience and interface design.
• More focused on user experience testing, less on broader market research.
• The platform is complex to navigate for those new to usability testing.

Pricing: Starts at $34 per session. Billed annually.

13. Upwave (Formerly Survata): Best for Brand Lift Studies

Upwave is a go-to tool for brand lift studies. It measures the impact of advertising campaigns on brand perception, providing clear insights into their effectiveness.

Upwave is valuable for assessing how well campaigns resonate with target audiences and fine-tuning strategies for better results. Its detailed reports and actionable data are invaluable for demonstrating ROI and optimizing future campaigns.

• It features real-time campaign analytics for quick decision-making.
• Supports extensive survey targeting options to reach the right audience.
• Offers a straightforward interface for setting up and managing surveys.
• Delivers insights into consumer sentiment and brand perception.
• Uses a proprietary network for data collection to ensure quality responses.
• Limited in terms of custom survey design compared to more focused survey platforms.
• Data reporting can be too simplistic for very detailed analytical needs.

5 Free Market Research Tools

I have also gathered a few free market research tools to help smaller teams and businesses get the most out of their market research efforts. Here they are:

1. Make My Persona: Best for Creating Detailed Buyer Personas

With Make My Persona, creating detailed buyer personas is a breeze. This tool helps users understand what potential customers are searching for and their common questions and concerns.

By visualizing search data, Make My Persona enables users to craft comprehensive personas that accurately reflect their target audience’s needs and preferences. These insights are important for tailoring marketing strategies and ensuring messaging resonates with the right people.

• Provides step-by-step guidance through the persona-building process.
• Includes templates to start and refine personas quickly.
• Enables you to understand your target audience better with detailed insights.
• Supports the creation of multiple personas for different market segments.
• Delivers a user-friendly interface that’s accessible to all team members.
• Features can be too basic for more advanced marketing teams.
• Limited customization options for the templates provided.

Pricing: Free to use with limited market research features.

2. Think With Google: Best for Consumer Insight

Think With Google is among the top market research resources for consumer insights. It offers a wealth of research, trends, and data-driven insights from Google’s vast repository.  Businesses can use it to understand shifting consumer behaviors, explore new market opportunities, and refine marketing strategies. The case studies and reports are instrumental, providing practical examples and actionable takeaways.

• Offers a range of tools to analyze consumer trends, ad performance, and website insights.
• Integrates with other Google services for a unified approach to market research.
• Provides real-time data that helps marketers adjust their strategies quickly.
• Features tools designed explicitly for mobile market analysis.
• Delivers insights based on large-scale data sets that Google has access to.
• Primarily focused on digital marketing, which may not cover all business needs.
• Data and tools are limited to the ecosystems of Google products.

Pricing: Free, but has limited survey features.

3. Google Keyword Tool: Best for Keyword Research

The Google Keyword Tool is an invaluable resource for comprehensive keyword research. It offers detailed insights into keyword search volume, competition, and trends, enabling users to uncover new keyword opportunities and refine their SEO strategies. 

Additionally, its integration with Google Ads assists in planning and optimizing PPC campaigns, ensuring that the right keywords are targeted for maximum impact.

• Offers extensive data on search volume, competition, and trends for keywords.
• Supports filtering by location, language, and search network.
• Helps in identifying long-tail keywords for niche marketing efforts.
• Provides historical data trends for better understanding seasonal variations in keyword popularity.
• Allows for the export of keywords and data for further analysis.
• Mainly useful for users with active Google Ads accounts.
• It focuses on PPC data, which may not always translate directly into organic search insights.

Pricing: Free to use, but comes coupled with Google Ads.

4. Google Trends: Best for Trend Spotting

For understanding the popularity and evolution of search terms, Google Trends is your go-to tool. It offers insights into the relative search volume of keywords over time and across different regions, helping you spot emerging trends and seasonality patterns.

Google Trends offers a visual representation of search trends, allowing you to identify emerging trends and seasonality patterns. Furthermore, Google Trends can assist in identifying new market opportunities. 

• Visualizes the rise and fall of keyword popularity over time.
• Enables comparison of multiple keywords to see relative interest.
• Provides a geographic breakdown of search interest to tailor marketing efforts.
• Offers related queries and topics to expand your understanding of a trend.
• Completely free to use.
• Provides relative, not absolute, search volume data.
• Limited in-depth for long-tail keyword research.

Pricing: Free

5. SurveyMonkey: Best for Direct Feedback

SurveyMonkey’s free plan is a good starting point if you want to get direct insights from your target audience. It allows you to create simple surveys to collect valuable feedback about your products, services, or brand.

SurveyMonkey’s user-friendly interface makes it easy to create and distribute surveys. You can collect responses from various channels, including email, social media, and website embeds. 

• Easy-to-use survey builder with pre-built templates.
• Allows for basic question types (multiple choice, open-ended, etc.).
• Can distribute surveys via email, social media, or website embed.
• Offers basic response analysis and reporting features.
• Limited to 10 questions and 40 responses per survey on the free plan.
• Advanced features like skip logic and branching require a paid subscription.

Pricing: Free plan with limitations; paid plans for more features.

How to Choose the Right Market Research Tool

Choosing the right market research tool is crucial for gathering insightful data to drive strategic decisions. Here’s a guide to help you select the best market research tool for your needs:

1. Identify Your Research Objectives

When choosing the right market research tool, it’s essential first to identify your research objectives. Determine whether you need qualitative insights, quantitative data, or both. Additionally, understanding the scope of your research is crucial. Will it be for a small internal project or a large-scale study? Clearly defining these objectives at the outset will help you narrow down tools that specialize in your specific needs, ensuring a more tailored approach.

Pro Tip: Clearly define your research objectives at the outset to narrow down tools that specialize in your specific needs, ensuring a more tailored approach.

2. Assess Features and Capabilities

When assessing market research tools, consider factors like data collection methods (surveys, focus groups, and more), customization options, reporting and analytics features, and integration capabilities with other software (CRM, data visualization tools).

Pro Tip: Prioritize tools with advanced analytics and integration capabilities to boost the utility of your collected data.

3. Insist on Ease of Use

Ease of use is critical when selecting a market research tool. The tool should boast an intuitive and user-friendly interface, enabling your team to navigate its features effortlessly. Additionally, it’s essential to evaluate the learning curve associated with the tool. How quickly can your team members become proficient in utilizing its full capabilities? Opting for a tool that offers a seamless user experience and a minimal learning curve will ensure that your team can efficiently leverage its functionalities, saving substantial time and resources in the long run.

Pro Tip: Opt for tools with free training resources and a supportive community to accelerate your team’s proficiency.

4. Ensure Compliance & Data Security

These two are paramount when choosing a market research tool. The tool must prioritize privacy and follow data protection regulations like GDPR and CCPA. Additionally, robust security features, including data encryption and secure storage, are essential to safeguarding sensitive information.

Pro Tip: Always verify the tool’s compliance with the latest regulations to avoid legal complications and ensure data integrity.

5. Consider Cost and ROI

Budget is a necessary consideration when selecting a market research tool. It’s essential to compare the pricing plans of different tools and determine which aligns best with your budget. However, assessing the value of money each tool offers is equally important. Carefully evaluate whether the features and capabilities provided justify the cost. In some cases, opting for a higher-priced tool might be wise, as it could offer a better return on investment (ROI) in enhanced functionality and more comprehensive insights.

Pro Tip: Consider the long-term benefits and potential cost savings of investing in a higher-priced tool with comprehensive features.

6. Read Reviews and Testimonials

User reviews offer firsthand experiences, highlighting the software’s strengths and weaknesses from those who have used it extensively. Additionally, case studies provide practical examples of how other businesses have effectively utilized the tool, showcasing its potential applications and benefits. By carefully considering user reviews and case studies, you can make a more informed decision about whether the application aligns with your specific needs and expectations.

Pro Tip: Pay attention to detailed reviews highlighting specific use cases similar to your needs to gauge the tool’s real-world performance.

7. Go for Free Trial and Evaluation

Leverage free trials and demos to test the tool before committing to a purchase. Conducting a pilot study can also help determine if the tool meets your requirements and integrates well with your existing workflow. 

Pro Tip: Use the trial period to thoroughly test all features and involve your team in the evaluation to get diverse feedback.

8. Check Scalability

Ensure your tool can scale with your business needs and handle an increasing volume of data and complexity of research over time.

Pro Tip: Choose a scalable tool to avoid the hassle of switching platforms as your research grows, ensuring consistency and long-term cost efficiency.

Case Studies

1. the lenovo story.

Read the Full Story

2. The Hootsuite Story

Final Words

The world of market research tools is vast and ever-evolving, offering a wealth of resources for understanding customers, tracking competitors, and uncovering industry trends. 

Qualaroo , for instance, offers a unique way to gather real-time insights from users directly within your website or app. Its advanced targeting and AI-powered sentiment analysis can help you uncover valuable feedback, enhance user experience, and drive customer satisfaction.

Remember to leverage free trials and explore case studies to learn how others have used these tools to achieve their goals.

Now, check out these tools, experiment with their features, and explore the hidden gems that can elevate your research and drive your business toward greater success.

Who uses market research tools?

Market research tools are used by a diverse range of professionals, including marketing teams, business owners, product managers, sales teams, consultants, researchers, customer experience managers, investors, HR professionals, and nonprofits.

What are the major features of market research tools?

These tools typically offer features for survey creation and distribution, data collection and management, analytics and reporting, and additional functionalities like panel management, market segmentation, competitive analysis, trend analysis, collaboration, mobile access, and integrations.

What are the benefits of market research tools?

Market research tools empower businesses to understand their customers, identify opportunities, assess competition, validate ideas, measure performance, make informed decisions, and enhance customer satisfaction.

About the author

Dwayne Charrington

Dwayne Charrington is an expert writer in customer feedback management, UX design, and user research. He helps businesses understand user intent and enhance the customer experience. Dwayne covers feedback management, lead generation, survey accessibility, and the impact of AI and VR on user interaction. He shares insights on creating effective surveys, improving navigation, and using A/B testing for smarter decisions. Additionally, he focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

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15 Top Market Intelligence Software Tools [2024 + 2025]

Related topics:.

Dive into the top market intelligence software. This article offers a glimpse into their capabilities, data sources, and how they cater to different user needs. Whether you’re an entrepreneur, corporate strategist, or market researcher, understanding these tools can transform your approach to market analysis and business growth.

Google Market Finder

Census bureau, purespectrum, similarweb pro, 15 top market intelligence software tools.

Statista is a data platform that provides a wide range of statistics, insights, and reports covering 170 industries and more than 150 countries. With its extensive coverage, the platform ensures thorough market research. It also collects data from a range of sources, such as market reports, trade publications, scientific journals, and government databases. This establishes a trustworthy data foundation.

• Where is the data from? Data is sourced from market reports, trade publications, scientific journals, and government databases.
• Who is it for? Statista caters to business professionals, researchers, and academics looking for reliable statistics and data for market analysis.
• How to use it for market research? Use Statista to access a range of statistics, reports, and insights to support market research, trend analysis, and strategic planning.

knoema is a comprehensive market research tool that caters to IT and business leaders. It facilitates data discovery, management, and visualization, all without requiring any coding skills. With the tool’s seamless access to internal and third-party data, it greatly reduces the time it takes to see results. This saves you from the hassle of building similar capabilities in-house.

• Where is the data from? The platform integrates first-party, public, and third-party data sources, allowing users to discover and access a range of datasets seamlessly.
• Who is it for? It targets business leaders seeking to enhance their enterprise’s workflow with data-driven insights, fostering organizational data literacy.
• How to use it for market research? Use knoema to efficiently catalog, analyze, and visualize data. This makes it simpler to derive actionable insights for market research and decision-making.

TrendFeedr is not your typical market intelligence software; it’s an innovative AI-driven platform offering valuable insights on a range of future trends and emerging technologies. This platform assists users in uncovering fresh market opportunities and gaining insights into recent advancements across a wide range of industries and sectors. Their data is derived from a comprehensive analysis of over 4.7 million high-growth companies across the globe.

• Where is the data from? The data comes from an extensive analysis of trends and high-growth companies across the globe, identified using AI.
• Who is it for? It’s designed for corporates, investors, and entrepreneurs who aim to stay ahead of the curve by leveraging trend analysis and market research.
• How to use it for market research? Use TrendFeedr to manage and track trends over time and utilize AI-powered recommendation systems for reliable trend discovery. It also offers you access to in-depth industry reports for a comprehensive understanding of market dynamics.

IBISWorld provides comprehensive industry market research, reports, and statistics that span a wide array of sectors on a global scale. This data-driven information provides valuable insights and forecasts to inform strategic decision-making.

• Where is the data from? Data is meticulously gathered from a variety of sources, ensuring comprehensive coverage of each industry.
• Who is it for? It serves a wide audience including business professionals, researchers, and students seeking in-depth market analysis.
• How to use it for market research? Utilize the platform to access industry reports and statistics for market analysis, strategic planning, and understanding market trends.

Market Finder by Google is a powerful tool that assists businesses in discovering untapped global markets and potential opportunities. By harnessing Google’s extensive data resources, this platform offers personalized insights and recommendations to meet your specific business requirements.

• Where is the data from? Data is sourced from Google’s extensive global market insights.
• Who is it for? This tool is aimed at businesses looking to expand internationally.
• How to use it for market research? Use it to analyze potential markets, understand local consumer behavior, and plan your international expansion strategy.

Census serves as the go-to platform for accessing a vast array of data from the United States Census Bureau. It provides a wealth of information ranging from the national to the local level. The data is sourced from extensive surveys and censuses carried out by the U.S. Census Bureau, such as the Decennial Census and the American Community Survey.

• Where is the data from? Directly from the U.S. Census Bureau’s surveys and censuses.
• Who is it for? Researchers, policymakers, businesses, and individuals needing detailed demographic, geographic, and economic data.
• How to use it for market research? Use Census to understand community characteristics, demographic shifts, and economic trends for market analysis and planning.

The Insights Platform by PureSpectrum is a comprehensive solution for agile market research, providing a seamless way to collect quantitative consumer insights. Users can efficiently gather up-to-the-minute insights from respondents around the world, bolstering decision-making with data-driven perspectives.

• Where is the data from? The platform utilizes PureSpectrum’s marketplace to access quality data from respondents in over 60 countries.
• Who is it for? It’s intended for brands and businesses of all sizes seeking to understand consumer perceptions, test concepts, or evaluate marketing effectiveness.
• How to use it for market research? Design surveys with multiple question types, target specific demographics globally and launch studies with real-time field management for instantaneous insights and analysis.

NielsenIQ is a data and analytics platform that offers valuable insights into consumer behavior and market trends. With its data-driven solutions, this platform caters to a range of businesses in different industries. It provides valuable market research, consumer insights, and performance measurement tools.

• Where is the data from? NielsenIQ gathers data from various sources, including consumer purchases, retail transactions, and more, to offer detailed market and consumer insights.
• Who is it for? It’s designed for businesses looking to understand consumer behavior, market trends, and industry insights.
• How to use it for market research? Leverage NielsenIQ’s data and analytics for comprehensive market research, consumer insight analysis, and strategic decision-making.

Keyhole is a comprehensive social media analytics tool that streamlines the process of analyzing various profiles, brand mentions, campaigns, and influencers in real time. It replaces the need for outdated spreadsheets with a more integrated analysis approach.

• Where is the data from? Data is collected from various social media platforms and online sources, providing real-time analytics and insights.
• Who is it for? It’s ideal for agencies, global brands, nonprofits, and any organization looking to automate and streamline their social media monitoring and analysis.
• How to use it for market research? Leverage its features for social listening, campaign monitoring, influencer tracking, and market research, to gather and analyze relevant data to make informed decisions.

Paperform is an online form builder that excels in its blend of advanced digital features and visually appealing design. It provides limitless opportunities for crafting web forms, payment forms, surveys, quizzes, and more.

• Where is the data from? Users generate data by creating and deploying forms for various purposes, gathering responses directly from form submissions.
• Who is it for? It’s suitable for businesses, educators, and individuals who need to collect data or payments, conduct surveys, or manage event registrations efficiently.
• How to use it for market research? Utilize Paperform to design and distribute surveys or forms, collect and analyze responses, and draw insights to inform business strategies.

Fuel Cycle provides a market research community platform that enables brands to effectively connect with their audiences and gain valuable insights. This platform is perfect for businesses looking to enhance customer engagement and gain valuable insights through online communities. The platform also offers a range of features including live focus groups, surveys, and analytics, allowing users to generate real-time insights.

• Where is the data from? Data is sourced from interactions within customized online communities, leveraging tools like surveys and live focus groups.
• Who is it for? Ideal for brands and businesses looking to deeply understand and engage their customer base.
• How to use it for market research? Utilize its suite of tools for gathering and analyzing customer feedback, conducting product testing, and fostering continuous engagement.

GlimpseAhead.ai develops a market research platform that leverages AI to deliver in-depth insights on language, emotion, and sentiment. It is specifically crafted to cater to the needs of marketers, researchers, and creators. This, in turn, enables them to seamlessly transition from formulating research questions to making informed decisions.

• Where is the data from? It gathers data through surveys evolved with open and close-ended questions, incorporating images or videos, and allows data upload from any qualitative or quantitative source.
• Who is it for? Aimed at professionals across various fields looking to unlock insights rapidly with AI-driven analysis.
• How to use it for market research? Ask any question, find any audience within a global network, and generate responses swiftly, utilizing a mobile-first user experience and emojis for sentiment data.

Qualaroo is a versatile platform that allows you to gather valuable user feedback and conduct research using surveys and Nudges™, all within your website or app. It enables you to gather insights from users in real time as they interact with your product.

• Where is the data from? Data is generated from user interactions with surveys and feedback prompts deployed on websites or apps.
• Who is it for? Aimed at businesses and product teams seeking direct user feedback to improve their products, services, and user experience.
• How to use it for market research? Collect and analyze user insights to inform product development, marketing strategies, and customer experience improvements.

Similarweb Pro is a market intelligence software platform that offers in-depth analysis on various aspects of websites and apps. It provides valuable insights on traffic, engagement metrics, SEO, PPC keywords, audience interests, and more.

• Where is the data from? Data is aggregated from a wide array of sources to provide detailed insights on web and app performance.
• Who is it for? It’s designed for marketers, analysts, and business owners seeking to understand their digital market presence and competitors.
• How to use it for market research? Use it to benchmark against competitors, understand industry standards, discover traffic sources, and analyze audience behavior for strategic decision-making.

Mintel is a global market intelligence agency that specializes in delivering comprehensive research, valuable insights, and advanced analytics across a wide range of industries. It provides a wide range of information for businesses and professionals looking to make informed strategic decisions, including market data, consumer trends, and competitive intelligence.

• Where is the data from? Mintel’s insights are derived from extensive consumer research, market analysis, and industry trends.
• Who is it for? Designed for marketers, strategists, product developers, and executives in need of deep market insights.
• How to use it for market research? Utilize Mintel for trend identification, consumer behavior analysis, market sizing, and competitive landscape understanding to drive business strategy and innovation.

The Choice is Yours

The market research software industry is incredibly diverse, with a wide range of solutions available to meet the specific needs of businesses. These market intelligence software tools cater to everything from helping startups find their footing to providing valuable consumer insights. Adopting these tools boosts your market research efforts and also empowers you to make strategic decisions based on data-driven insights.

As we’ve discussed, market intelligence software such as TrendFeedr, Statista, and NielsenIQ offer distinct benefits for market analysis. When it comes to selecting the perfect software, it all boils down to your unique needs. Whether you’re seeking in-depth industry knowledge, a competitive edge, or a deeper understanding of consumer behavior, finding the right fit is crucial. Embrace the cutting-edge of market research by seamlessly incorporating these powerful tools into your business strategy today.

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