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Goodyear: the aquatred launch (condensed) description.

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.

Case Description Goodyear: The Aquatred Launch (Condensed)

Strategic managment tools used in case study analysis of goodyear: the aquatred launch (condensed), step 1. problem identification in goodyear: the aquatred launch (condensed) case study, step 2. external environment analysis - pestel / pest / step analysis of goodyear: the aquatred launch (condensed) case study, step 3. industry specific / porter five forces analysis of goodyear: the aquatred launch (condensed) case study, step 4. evaluating alternatives / swot analysis of goodyear: the aquatred launch (condensed) case study, step 5. porter value chain analysis / vrio / vrin analysis goodyear: the aquatred launch (condensed) case study, step 6. recommendations goodyear: the aquatred launch (condensed) case study, step 7. basis of recommendations for goodyear: the aquatred launch (condensed) case study, quality & on time delivery.

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Case Analysis of Goodyear: The Aquatred Launch (Condensed)

Goodyear: The Aquatred Launch (Condensed) is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Goodyear: The Aquatred Launch (Condensed) is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Goodyear: The Aquatred Launch (Condensed) case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Goodyear: The Aquatred Launch (Condensed) will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Goodyear: The Aquatred Launch (Condensed) case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Goodyear: The Aquatred Launch (Condensed), is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Goodyear: The Aquatred Launch (Condensed) case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Goodyear: The Aquatred Launch (Condensed) case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Goodyear: The Aquatred Launch (Condensed)

Step 1 – Problem Identification of Goodyear: The Aquatred Launch (Condensed) - Harvard Business School Case Study

The first step to solve HBR Goodyear: The Aquatred Launch (Condensed) case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Goodyear Aquatred is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Goodyear Aquatred, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Goodyear: The Aquatred Launch (Condensed). The external environment analysis of Goodyear: The Aquatred Launch (Condensed) will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Goodyear: The Aquatred Launch (Condensed) case study. PESTEL analysis of " Goodyear: The Aquatred Launch (Condensed)" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Goodyear: The Aquatred Launch (Condensed) macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Goodyear: The Aquatred Launch (Condensed)

To do comprehensive PESTEL analysis of case study – Goodyear: The Aquatred Launch (Condensed) , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Goodyear: The Aquatred Launch (Condensed)

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Goodyear: The Aquatred Launch (Condensed) ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Goodyear Aquatred is operating, firms are required to store customer data within the premises of the country. Goodyear Aquatred needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Goodyear: The Aquatred Launch (Condensed) has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Goodyear Aquatred in case study Goodyear: The Aquatred Launch (Condensed)" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Goodyear Aquatred in case study “ Goodyear: The Aquatred Launch (Condensed) ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Goodyear Aquatred in case study “ Goodyear: The Aquatred Launch (Condensed) ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Goodyear: The Aquatred Launch (Condensed) ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Goodyear Aquatred can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Goodyear: The Aquatred Launch (Condensed) case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Goodyear Aquatred needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Goodyear: The Aquatred Launch (Condensed)

Social factors that impact goodyear: the aquatred launch (condensed), technological factors that impact goodyear: the aquatred launch (condensed), environmental factors that impact goodyear: the aquatred launch (condensed), legal factors that impact goodyear: the aquatred launch (condensed), step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: goodyear: the aquatred launch (condensed) case study solution.

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Goodyear: The Aquatred Launch Case Solution & Answer

Home » Case Study Analysis Solutions » Goodyear: The Aquatred Launch

This Case is about  SUPPLY CHAIN

PUBLICATION DATE: July 23, 1993 PRODUCT #: 594106-PDF-ENG

After several years of R&D, Goodyear has developed the Aquatred, an innovative new tire. On the other hand, the tire industry has grown and evolved. It can also raise some questions concerning with the capabilities of Aquatred in order to obtain support from the independent tire dealers of Goodyear.

Students must use information on consumer behavior and station development in order to make two choices: whether to start the Aquatred or enlarge the supply network of Goodyear. Additionally, it investigates issues that are involved in managing a complicated distribution arrangement in a time of accelerated change.

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Goodyear: Aquatred Launch Harvard Case Solution & Analysis

Home >> Harvard Case Study Analysis Solutions >> Goodyear: Aquatred Launch

1.0.    Introduction

Basically, this case study is all about the tire industry in the US. In this case study, the performance of Good Year Company is discussed.It was also called the “Gorilla” because of its good services and was one of the leading companies in the United States.The company has fulfilled the demands of its customers very efficiently throughout its time. From 1975 to1990, Good year achieved large share gains in both the replacement and OEM markets.

2.0.    Radial Tires

In1990s, US tire market started facing challenges problems due to introduction of Radial tires.These tires gave more mileage then the bias tires and bias-belted tires, and were cheap in cost.It required large investment in the modifying the manufacturing plants to produce these tires.

Goodyear responded to the change by investing heavily with investment of over $1.5 billion in 1970s, to convert its factories to produce radials.

 The company also introduced all-seasontires. The company’sperformance was improving day by day, and it was the major shareholder in the United States.By the time, the radial tires were introduced in the United States no foreign companies were operating in the industry, but with radial tire foreign companies started to grab the market share, which increased to 8% in short time of two years.

2.1.      Consequences of DiversifyingInvestment

The company’s performance started to decline when it started to diversify in other industries like pipelines for natural gas and oil transmission. In 1986, Sir James Goldsmith tried to take over Goodyear which resulted in management buy-out. This takeover battle had a very negative impact on the company’s performance, resulting in a 13% retrenchment of workforce to reduce fixed costs.

The company’s performance started to deteriorateand ultimately, this resulted in a loss in 1990. The company’s debt was increased to large extent, as it was paying almost $1 million as interest payment for the debt on daily basis. This had a huge impact on the performance of the company, the labor force was reduced and earnings were declining day by day.

Rubbermaid retired as chairman in 1991 and Stanley Gault took over as Chairman. Gault changed the entire management team and replaced it with own.

He tried restructuring the company and sold-off some assets and prioritized new product development. These steps were not able to bring about any massive change in company and it faced continuous problems,Soon, the distributors started facing issues in the market.

Unfair practices were conducted in the market which affected the performance of company. In order to counter the problem of distributors,the company came up with idea to open the outlets.

It started to open outlets on anaverage of 200 per year. In 1993, the company was already operating more than 1200 outlets. This was also the alarming situation for the company, as it was not able to operate such a large number of outlets.Customers were also not satisfied with the design of outlets, actually, they were not able to match the positioning that company has created in their minds with the outlets that were operating.

2.2.      Launch of Aquatred

Despite facing this entire problem,the company came up with the new idea of launching new product, Aquard. The idea was good and was also according to the need of the company but the timing was not suitable. The company’s conditions were not good enough to be able to make this idea viable, company was lacking in resources to run the operations on full capacity.It required$2 billion.

The company introduced Aquatred in the market at high premium price,whereas other manufacturers such as Bridge stone introduced the products with low cost and more millage then the Aquatred. This was also due to the fact that Goodyear was having financial problems...............

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Step 4 - SWOT Analysis of Goodyear: The Aquatred Launch (Condensed)

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

• Zero down on the central problem and two to five related problems in the case study.
• Do the SWOT analysis of the Goodyear: The Aquatred Launch (Condensed) . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
• SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Goodyear: The Aquatred Launch (Condensed)
• SWOT analysis will also provide a priority list of problem to be solved.
• You can also do a weighted SWOT analysis of Goodyear: The Aquatred Launch (Condensed) HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Goodyear: The Aquatred Launch (Condensed)

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Goodyear: The Aquatred Launch (Condensed)

Another way of understanding the external environment of the firm in Goodyear: The Aquatred Launch (Condensed) is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Goodyear: The Aquatred Launch (Condensed) Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

• Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
• Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

• Detailed understanding of the case,
• Clarity of HBR case study fundamentals,
• Analyzed case details based on those fundamentals and
• Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Goodyear: The Aquatred Launch (Condensed) case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Goodyear: The Aquatred Launch (Condensed) case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis

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Case Study Solutions

Goodyear: The Aquatred Launch

Subjects Covered Distribution planning Marketing channels Marketing implementation Marketing strategy New product marketing

by John A. Quelch, Bruce Isaacson

Source: HBS Premier Case Collection

23 pages. Publication Date: Jul 23, 1993. Prod. #: 594106-PDF-ENG

Goodyear: The Aquatred Launch Harvard Case Study Solution and HBR and HBS Case Analysis

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EMBA Pro case study solution for Goodyear: The Aquatred Launch (Condensed) case study

At EMBA PRO , we provide corporate level professional case study solution. Goodyear: The Aquatred Launch (Condensed) case study is a Harvard Business School (HBR) case study written by Samuel Chun. The Goodyear: The Aquatred Launch (Condensed) (referred as “Goodyear Aquatred” from here on) case study provides evaluation & decision scenario in field of Sales & Marketing. It also touches upon business topics such as - Value proposition, Supply chain. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Sales & Marketing field, and broaden their skill set.

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Case Description of Goodyear: The Aquatred Launch (Condensed) Case Study

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.

Case Authors : Samuel Chun

Topic : sales & marketing, related areas : supply chain, what is the case study method how can you use it to write case solution for goodyear: the aquatred launch (condensed) case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to Goodyear: The Aquatred Launch (Condensed) Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of Goodyear: The Aquatred Launch (Condensed)

We write Goodyear: The Aquatred Launch (Condensed) case study solution using Harvard Business Review case writing framework & HBR Sales & Marketing learning notes. We try to cover all the bases in the field of Sales & Marketing, Supply chain and other related areas.

Objectives of using various frameworks in Goodyear: The Aquatred Launch (Condensed) case study solution

By using the above frameworks for Goodyear: The Aquatred Launch (Condensed) case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of Goodyear Aquatred (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should Goodyear Aquatred enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of Goodyear: The Aquatred Launch (Condensed)

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of Goodyear Aquatred internal factors, while opportunities and threats arise from developments in external environment in which Goodyear Aquatred operates. SWOT analysis will help us in not only getting a better insight into Goodyear Aquatred present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- Streamlined processes and efficient operation management – Goodyear Aquatred is one of the most efficient firms in its segment. The credit for the performance goes to successful execution and efficient operations management.

- Experienced and successful leadership team – Goodyear Aquatred management team has been a success over last decade by successfully predicting trends in the industry.

- Low profitability which can hamper new project investment – Even though Goodyear Aquatred financial statement is stable, but going forward Goodyear Aquatred 5-7% profitability can lead to shortage of funds to invest into new projects.

- Goodyear Aquatred business model can be easily replicated by competitors – According to Samuel Chun , the business model of Goodyear Aquatred can be easily replicated by players in the industry.

Opportunities

- Developments in Artificial Intelligence – Goodyear Aquatred can use developments in artificial intelligence to better predict consumer demand, cater to niche segments, and make better recommendation engines.

- Lucrative Opportunities in International Markets – Globalization has led to opportunities in the international market. Goodyear Aquatred is in prime position to tap on those opportunities and grow the market share.

- Age and life-cycle segmentation of Goodyear Aquatred shows that the company still hasn’t able to penetrate the millennial market.

- Customers are moving toward mobile first environment which can hamper the growth as Goodyear Aquatred still hasn’t got a comprehensive mobile strategy.

Once all the factors mentioned in the Goodyear: The Aquatred Launch (Condensed) case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of Goodyear: The Aquatred Launch (Condensed) Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Goodyear Aquatred operates in. Samuel Chun provides extensive information about PESTEL factors in Goodyear: The Aquatred Launch (Condensed) case study.

Political Factors

- Political consensus among various parties regarding taxation rate and investment policies. Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure.

- Little dangers of armed conflict – Based on the research done by international foreign policy institutions, it is safe to conclude that there is very little probability of country entering into an armed conflict with another state.

Economic Factors

- According to Samuel Chun . Goodyear Aquatred should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.

- Foreign Exchange movement is also an indicator of economic stability. Goodyear Aquatred should closely consider the forex inflow and outflow. A number of Goodyear Aquatred competitors have lost money in countries such as Brazil, Argentina, and Venezuela due to volatile forex market.

Social Factors

- Consumer buying behavior and consumer buying process – Goodyear Aquatred should closely follow the dynamics of why and how the consumers are buying the products both in existing categories and in segments that Goodyear Aquatred wants to enter.

- Leisure activities, social attitudes & power structures in society - are needed to be analyzed by Goodyear Aquatred before launching any new products as they will impact the demand of the products.

Technological Factors

- Proliferation of mobile phones has created a generation whose primary tool of entertainment and information consumption is mobile phone. Goodyear Aquatred needs to adjust its marketing strategy accordingly.

- Artificial intelligence and machine learning will give rise to importance of speed over planning. Goodyear Aquatred needs to build strategies to operate in such an environment.

Environmental Factors

- Environmental regulations can impact the cost structure of Goodyear Aquatred. It can further impact the cost of doing business in certain markets.

- Consumer activism is significantly impacting Goodyear Aquatred branding, marketing and corporate social responsibility (CSR) initiatives.

Legal Factors

- Health and safety norms in number of markets that Goodyear Aquatred operates in are lax thus impact the competition playing field.

- Intellectual property rights are one area where Goodyear Aquatred can face legal threats in some of the markets it is operating in.

What are Porter Five Forces

Porter Five Forces Analysis of Goodyear: The Aquatred Launch (Condensed)

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of Goodyear: The Aquatred Launch (Condensed)

VRIO stands for – Value of the resource that Goodyear Aquatred possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Goodyear Aquatred. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of Goodyear: The Aquatred Launch (Condensed)

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Goodyear Aquatred relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Goodyear Aquatred. This will help in answering – the related costs and various sources of competitive advantages of Goodyear Aquatred in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of Goodyear: The Aquatred Launch (Condensed)

BCG Growth Share Matrix is very valuable tool to analyze Goodyear Aquatred strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Goodyear Aquatred can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & Goodyear Aquatred business unit but also Goodyear Aquatred - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for Goodyear: The Aquatred Launch (Condensed) case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of Goodyear: The Aquatred Launch (Condensed)

4p marketing analysis of goodyear: the aquatred launch (condensed), porter five forces analysis and solution of goodyear: the aquatred launch (condensed), porter value chain analysis and solution of goodyear: the aquatred launch (condensed), case memo & recommendation memo of goodyear: the aquatred launch (condensed), blue ocean analysis and solution of goodyear: the aquatred launch (condensed), marketing strategy and analysis goodyear: the aquatred launch (condensed), vrio /vrin analysis & solution of goodyear: the aquatred launch (condensed), pestel / step / pest analysis of goodyear: the aquatred launch (condensed), swot analysis and solution of goodyear: the aquatred launch (condensed), references & further readings.

Samuel Chun (2018) , "Goodyear: The Aquatred Launch (Condensed) Harvard Business Review Case Study. Published by HBR Publications.

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Goodyear: The Aquatred Launch (Condensed)

Subjects Covered Distribution planning Marketing channels Marketing implementation Marketing strategy New product marketing

by Samuel Chun

Source: Harvard Business School

13 pages. Publication Date: Nov 03, 1999. Prod. #: 500039-PDF-ENG

Goodyear: The Aquatred Launch (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis

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