essay on advantages and disadvantages of advertising

Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

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Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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17 Biggest Advantages and Disadvantages of Advertising

Advertising is the profession or activity of producing consumer marketing messages for commercial products or services. Although there are times when companies can advertise for free, this tactic typically involves paying another agency for space to promote something specific. The goal of this investment is to reach as many people as possible who are likely to pay for the items suggested in the ads.

When businesses start advertising, then it is essential for each firm to find their ideal customer. It is cheaper to create ads that work with a specific population group instead of working with generalized data. Companies can look at gender, age, education, income, and a person’s geographic location to determine if there is a strong likelihood that someone will become a customer.

Advertising can occur in a variety of ways. Outlets include television, radio, newspapers, and magazines. Some companies use billboards, the sides of buildings, or product packaging. Internet options continue to expand.

That’s why the advantages and disadvantages of advertising require a careful review. It could be a way to expand the influence of a brand, but this investment could also be a waste of money if not approached correctly.

List of the Advantages of Advertising

1. Advertising is what sets companies apart from each other. Advertising is the fastest way for an organization to prove the expertise it offers in its industry. This marketing approach allows a company to look at the specific pain points its goods or services address so that customers can independently decide if there is value available to consider. The free-market system allows consumers to make choices based on their needs for innovation, so the advantage here is that improved communication occurs from the business to the consumer.

2. Companies can reach multiple markets and population groups simultaneously. Advertising is one of the most straightforward ways to contact multiple demographics simultaneously. This investment helps a company to discover who their primary consumers are in better ways, along with the demographics to which they belong. Marketing through paid and unpaid platforms contributes to data that enables prospect duplication.

Advertising also allows a company to reach out to multiple new markets to judge how influential their marketing messages can be in the future.

3. Businesses can concentrate their advertising on a single population group. Advertising enables a company to target one population group specifically. We see this benefit daily through direct mail efforts, email marketing blasts, and television commercials. When you can time these messages to correspond with times or circumstances where a consumer feels a pain point, then a successful conversion is more likely to happen. It forms a natural networking opportunity that helps prospects engage with a brand message because they can acknowledge the created value proposition.

4. Advertising creates economic benefits at every level. The advertising economy in the United States is responsible for almost 20 million jobs. It is available in every market at each level, from ultra-local to international campaigns. This industry provides opportunities for almost every skill, ranging from sales-based approaches to creative careers like graphic design or writing. When successful outreach efforts occur, then businesses increase revenues. That creates even more jobs that support other companies at every level.

This cycle repeats itself every time a new advertising campaign occurs. Although there are no guarantees for success, a company must make itself known to its community for customers to become aware of its goods or services. That means there’s always a place for it.

5. The advertising industry creates a global culture. Every global event that involves participation, goods, or services requires advertising content to increase exposure. The budget for the Olympic Games in each cycle is several billion dollars. Companies use sponsorships, naming rights, and other strategies to increase brand awareness in a variety of ways. It gives us an opportunity to work together to support the common good at every level.

Even a group of businesses that support a youth soccer league get to take advantage of this benefit. Although the benefits are more localized with that support, it’s still creating a global culture within that community.

6. It gives an opportunity to create niche expertise presentations. The prevalence of PDF downloads, ebooks, whitepapers, and similar written content is a form of advertising that businesses use to prove their expertise. Advertising is moving toward a place where the value to the consumer is the priority instead of what the customer can do for the business. This benefit works for B2B and B2C firms because it shows people what can be done for them instead of telling them what can happen.

That’s why this form of advertising is so effective. It builds loyalty by focusing on relationships instead of relying on logo recognition or a tagline to stay at the top of the mind of possible consumers.

7. Advertising helps a customer make positive choices. Each customer has a different preference for specific products or services based on the pain points they encounter in life. Some choices are going to be more appealing than others, which is why businesses promote what they offer proactively. If someone can compare value propositions in real-time situations to determine what options provide the best value, then that ability increases the likelihood of a transaction taking place.

Businesses can provide specific or broad data about their goods or services to each demographic in unique ways to encourage this advantage. It is a benefit that can lead to tremendous growth opportunities when handled appropriate.

8. It is a straightforward way to support moral or social issues. Companies can support the public good by producing advertising campaigns that can bring more awareness to specific societal issues. Homelessness, cyberbullying, and similar concerns receive exposure in ways that wouldn’t be available to consumers without this marketing effort. Even though there are production costs to consider with this advantage, the value that occurs through increased revenues and economic activities from helping others more than makes up for the initial investment.

List of the Disadvantages of Advertising

1. Everyone is advertising. The average person gets exposed to over 2,000 brand messages every day because of advertising. That makes this marketing effort less effective unless there is a way for a company to rise above all of that noise. This disadvantage is the reason why you see businesses like Geico take unique approaches to this investment, using a mix of humor and character development to create something memorable.

Most people spend less than five seconds to determine if an advertisement is worth their attention. If that content fails, then the remainder of the ad gets forgotten.

2. Advertising cannot produce guaranteed results. Businesses take a gamble when they pay for advertising. This marketing effort doesn’t come with a guarantee. The companies that purchased TV spots during the 2020 Super Bowl were paying over $5 million for a segment. That’s a massive investment in something that may not produce additional revenues.

Although there is value in brand recognition, that outcome only translates to investment when it creates an eventual conversion. Having someone know that Flo represents Progressive isn’t beneficial if that person always uses public transportation. That’s why most small businesses focused on targeted, localized ads as a way to create results.

3. The cost of advertising can be a disadvantage to small businesses. The cost of TV advertising at local television stations is at least $5 for every 1,000 viewers during a 30-second commercial. Then you have the cost of creative development when taking this marketing approach to consider. By the time the first spot hits the air, a company has likely spent at least $10,000 to create the materials and purchase the airtime.

National spots are much more expensive. Businesses that purchase a 30-second television ad on a national broadcast spent an average of $115,000 per slot in 2019.

4. Potential customers may be on multiple platforms. If brand recognition is the goal of an advertising effort, then a business may need to invest in multiple platforms to gain the levels of familiarity they require. You can advertise in printed publications, online blogs, television, radio, Internet ad services, and all of the other traditional methods. A company might find over 100 different ways to reach their customers. When an advertising budget is financially limited, then finding out where most people are consistently becomes a top priority.

5. Advertising requires interesting materials to be useful. The best advertising efforts create memorable experiences for targeted consumers. If you’re a science-fiction fan, then you probably remember all of the exposure Taco Bell paid for itself in the movie Demolition Man. If you’re a fan of older superhero movies, then you may remember the giant Coca-Cola billboard blowing up in Superman. If a business can’t create such an experience, then the entire message gets forgotten.

This disadvantage means that every business must continuously invest in innovative marketing approaches to stay relevant. It’s also the reason why you see brands trying to copy the success that others find in this arena.

6. The “Fake News” movement tarnishes the reputation of advertisers. Politics in the United States has become a fractured, cantankerous space where anyone who doesn’t agree becomes an enemy. If a business advertises through a traditional media outlet that promotes a political agenda or news stories that someone finds to be disagreeable, then that company’s brand becomes directly tied to that experience. Although the people who agree will be more likely to purchase goods or services, those who don’t will boycott the agency indefinitely.

7. Advertising increases the risk of a brand message getting tarnished. Advertising can be memorable for all of the wrong reasons sometimes, leaving viewers to wonder what a business was thinking when putting a spot together. Qiaobi often receives credit for putting together one of the most racist commercials in history by having a Chinese woman forcing a black man into her washing machine after he whistles at her. Once the washing cycle is finished, a winking Asian man emerges.

Miracle Mattress put together a local advertising spot that mocked the events of 9/11, including having two stacks of mattresses fall on workers. Burger King unleashed a regional spot for their Texican Whopper that had the tagline of “The taste of Texas with a little spicy Mexican” – and the add featured a tall American cowboy and a short Mexican wrestler.

8. Most people consider advertising to be a nuisance. Extravagant advertising may have a positive effect on the economy. Still, it tends to harm consumers when the same promotions happen repetitively. This disadvantage occurs in the United States every two years during the election cycles when political ads take over the television and radio. It can also happen when spots frequently occur within the same broadcast or publication.

Hundreds of millions of dollars in advertising may get spent on a single election, exposing populations to competing messages that get monotonous and bothersome when they air several times per hour.

9. The targeted consumers may not see the marketing message from an advertising effort. New technologies make it easier than ever before for consumers to proactively opt-out of viewing advertisements. Popup blockers for Internet browsers can eliminate almost every ad that might display when users are online. Families can fast-forward through ads on broadcast networks when they record shows to watch. Some providers even offer tech that eliminates this marketing effort automatically.

Even if someone is watching live TV, an advertisement break creates an opportunity to walk away from the television. Companies can pay millions without ever knowing if their intended audience is available to watch what they’ve put together.

Advertising messages are an effort to persuade people to purchase specific goods or services. This outcome is also the goal of B2B transactions. A person must become convinced that one item is better over another. That’s why each ad offers a headline, subheading, body copy, image, and a call-to-action. It’s like a 30-second speech that shows how much value something has to a potential client.

Advertising isn’t the only way to get a message seen or heard. It can be more expensive to utilize than other marketing opportunities. That’s why it tends to be more popular with large corporations than sole proprietors and other small businesses.

The advantages and disadvantages of advertising balance cost with the opportunity to increase revenues and consumer awareness. Although there are no guarantees for success, this marketing option can produce immediate and memorable results.

Advantages and Disadvantages of Advertisement

Looking for advantages and disadvantages of Advertisement?

We have collected some solid points that will help you understand the pros and cons of Advertisement in detail.

But first, let’s understand the topic:

What is Advertisement?

What are the advantages and disadvantages of advertisement.

The following are the advantages and disadvantages of Advertisement:

Advantages	Disadvantages
Increased Awareness	Misleading Information
Targeted Audience	Increased Costs
Creative Freedom	Overexposure
Brand Recognition	Negative Association
Economic Benefit	Environmental Impact

Advantages of Advertisement

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Disadvantages of Advertisement

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Advantages and Disadvantages of Advertising

Advantages and Disadvantages of Advertising – Introduction

Advertising is a marketing strategy that aims to promote a specific product, cause, or service. The term “advertising” comes from the Latin word “adventure,” which means to turn someone’s attention towards something. A business, company, or organization tries to reach a large audience through advertising. Print media, digital campaigns, and social media are used for advertising today. Though advertisement has its advantages at the same time, it also has its disadvantages. This article aims to cover the advantages and disadvantages of advertising.

Advantages of Advertising

With advertising, a business or an organization needs a new product. It is the best method for communicating any information to old and new prospective customers. Here are the advantages of advertising:

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1. Helps in Market Expansion

Through advertising, businesses can reach new markets and demographics, expanding their customer base. This is especially true when you diversify your advertising channels and expand into all types of mediums such as social media, email, and even SMS via an SMS broadcast app .

2. Leads to Increased Sales and Revenue

One of the primary goals of advertising is to drive sales and boost revenue for businesses. Effective advertising campaigns can create awareness and generate interest, increasing sales.

3. Provides Competitive Advantage

Effective advertising can differentiate a product or service from competitors, giving a company a competitive edge.

4. Builds Brand Awareness and Recognition

Advertising helps create and maintain brand awareness. Consistent exposure to a brand through various channels increases the likelihood that consumers will remember and recognize the brand.

5. Empowers Consumers through Informative Advertising

Advertising provides a platform for businesses to educate consumers about their products or services. Detailed information helps consumers make informed decisions.

6. Offers Innovative Promotion

Advertising encourages businesses to innovate and improve their products or services to stay competitive. Companies often highlight new features or advancements in their advertising campaigns.

7. Powerful for Social Welfare Campaigns

Advertising is a powerful tool for promoting social causes and public awareness campaigns. It can gather support and resources for health, education, and environmental conservation issues.

8. Helps Differentiate Product in a Competitive Market

Advertising allows companies to highlight their products’ unique features and benefits, aiding product differentiation in a competitive market.

Disadvantages of Advertising

As we have seen the advantages, now let us look at some of the disadvantages of advertising:

1. Impact on Sales is Uncertain

Advertising, despite its significant costs, does not guarantee sales. Various factors, including market conditions, consumer preferences, and the competitive landscape, can influence an advertisement’s effectiveness in driving actual purchases.

2. Negative Publicity Risks

Advertising campaigns can backfire and lead to negative publicity, especially if the content is controversial, offensive, or misinterpreted by the audience. Negative publicity can harm a brand’s reputation and impact consumer perception.

3. Challenge of High Advertising Costs for Small Businesses

Advertising campaigns, especially on popular platforms or during prime time on television, can be extremely expensive, making it challenging for small businesses to compete.

4. Creates Monopoly Through Aggressive Advertising

In some cases, aggressive advertising by a dominant player in the market can create a monopoly , limiting consumer choice and stifling competition.

5. Communicates Misleading Information

Some advertisements may exaggerate or misrepresent product features, leading to consumer confusion and dissatisfaction.

6. Leads to Overconsumption and Greediness

Excessive advertising can contribute to a culture of overconsumption and greediness, encouraging people to buy more than they need.

7. Increase in Intrusiveness and Privacy Concerns

Advertisements often invade personal spaces, appearing on websites, social media, and emails, raising privacy concerns.

8. Cultural and Social Impact

Advertisements can reinforce stereotypes or promote unrealistic body images, contributing to societal pressures and expectations.

Final Thoughts

Advertising is a great weapon to stay ahead of your competitors and also helps create monopolies over products and services, but at the same time, there is no set of rules that can tell if an advertisement will work or not. Thus, advertising is a risk companies and manufacturers must take to stay relevant in this competitive market. Thus, there are advantages and disadvantages of advertising.

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

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Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Advantages and Disadvantages of Advertising

Everything you need to know about advantages and disadvantages advertising. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience.

Advertising is directed to a large number of people and not to one individual. That is why we call it non-personal. Advertising is communication about products or ideas. It may inform us about the features of iPod or new smart phone or spell out the need to have a cancer check-up.

Some of the advantages and disadvantages of advertising are:-

A. Advantages of Advertising – 1. Promotion of Sales 2. Expansion of Production 3. Enhances Goodwill 4. Large Turnover and Huge Profits 5. Information about Different Options and Comparative Prices 6. Creates Employment 7. Higher Standard of Living

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B. Disadvantages of Advertising – 1. Adds to the Cost of Production and Product 2. Leads to Price War 3. Deceptive Advertising 4. Leads to Unequal Competition 5. Creates a Monopolistic Market 6. Promotes Unnecessary Consumption 7. Decline in Moral Values.

Learn about the Advantages and Disadvantages of Advertising

Advantages of advertising:.

The advantages of advertising are to be analyzed in terms of its advantages which are as follows:

(i) From Viewpoint of Manufacturers:

A well-advertised product is easier to be sold by the salesman in the market. If a brand is popular and well-known, people respond favourably to the salesman’s efforts. It provides a support to salesmanship, as the audience understands the product and its uses more clearly through the advertisement and the salesman’s effort is reduced to convince the buyers.

(a) Increase in Sales:

The main object of the manufacturer in advertising his products is to promote the sale of his products. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising.

Repetition of advertisements, the manufacturers are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products and also by suggesting new uses for them. Advertising is a helping hand to selling.

(b) Supplementing Salesmanship:

It creates a ground for the efforts of the salesmen. When a salesman meets its prospect, they have just to canvass for a product with which the consumer may already have been familiarised, through advertisements. Therefore, the salesman’s efforts are supplemented and his task is made easier by advertising.

Sales turnover and encourage mass production of goods are enhanced by advertising that results in large scale production, average cost of production reduces and results in higher profits. At the same time, when the cost of advertising and selling costs gets distributed over a larger volume of sales, the average cost of selling also lowers down.

(d) Greater Dealer Interest:

Advertising creates demand by which every retailer gets an opportunity to share with others. Hence, the retailers who deal in advertised goods are materially assisted by advertising in the performance of their functions. The retailers have not to bother much about pushing-up the sale of such products. Therefore, they evidence more interest in advertised products.

(e) Quick Turnover and Smaller Inventories:

A highly responsive market is created by well-organised advertisement campaign thereby facilitating quick turnover of the goods. Resulting, in lower inventories in relation to sales and being carried-on by the manufacturers.

(f) Steady Demand:

Seasonal fluctuations on demands for products are smoothened by advertising generally the manufacturers tries to discover and advertise new possible uses of which a seasonal product maybe put. The innovation of cold tea and cold coffee for the use during summer has helped in increasing the demand for these beverages even in that season. The same maybe said for refrigeration.

(ii) From Viewpoint of Consumers:

(a) Improvement in Quality:

Usually, goods are advertised under brand names. When a person is moved by the advertisement to use the product, they proceeds on the hope that the contents of the particular brand will be better than the other brands of the same goods.

When his experience confirms his expectation, a repeat order can be expected. Or else, the sales may rise very high once but may drop down very low subsequently when the consumer’s confidence in the quality of the product fails.

(b) Facility of Purchasing:

Purchasing becomes easy for the consumers after advertising. Generally, the re-sale prices (prices at which the goods are to be sold by the retailers) are fixed and advertised. Thus, advertising offers a definite and positive assurance to the consumer that they will not be overcharged for the advertised product. The consumer can make his purchases with utmost ease and confidence.

The utility of given commodities is increased by advertising for many people. It points-out and pays even more for certain products which appear to have higher utility to them. If these products are available at the original lower prices, there will naturally be a certain amount of consumer’s surplus in terms of increased satisfaction or pleasure derived from these products.

(d) Education of Consumers:

Being an educational and dynamic principle, the prime objective of advertising is to inform and educate the customers about new products, their features, prices and uses. It also convinces them to adopt new ways of life, giving up their old habits and inertia and have a better standard of living.

(iii) From the Viewpoint of Middleman:

(a) Retail Price Maintenance becomes Possible:

The consumers are quite keen on getting quality products at stable prices over a period of time. Each consumer has his or her own family budget where he or she tries hard to match the expenditure to the disposable income for a socially acceptable decent living.

In case the prices go on changing abruptly, these individual budgets are likely to be distorted to such an extent that the consumers will have to think of substitutes for the products they are enjoying at present.

(b) Acts as a Salesman:

What a travelling salesman does for this organisation is done by the advertising at least cost. This is the reason that most of the retail organisations do not employ large army of travelling salesman, rather they are willing to spend on advertising which attracts consumers to the sores where the counter salesmen cater to their needs.

Every retailer having the stock of different producers needs a quick turnover. By bringing the wide range of these products to the notice of the consumers, advertising boosts up of sales.

Faster sales imply the specific advantages such as reduced capital look-up, reduction in losses of holding stock over longer period, increased profits even by reducing the profit margin per unit. Further, advertising gives much leeway and freedom to better serve the needs of the consumers.

(iv) From the Viewpoint of Society:

(a) Change in Motivation:

Radically advertising has changed the basis of human motivation. While people of earlier generations lived and worked mainly for bare necessities of life, the modern generation works harder to supply itself with the luxuries and semi-luxuries of life.

(b) Sustaining the Press:

For support and sustenance the newspapers, periodicals, journals, looks for advertisers, press, look to advertisements. In the absence of income from advertising, the newspapers have to be produced at a higher cost and may not be able to keep themselves free from its competitors.

Designing artists, writers to do creative work. They earn their living from preparing advertisements.

(d) Encouragement to Research:

When manufacturers are assured of sufficient profits. They undertake research and discover new products or new uses for existing products. Advertising puts forward this assurance and thereby encouraging industrial research with all its advantages.

(e) Glimpse of National Life:

A glimpse of national life is provided by national life.

Disadvantages of Advertising:

Advertising too have its own limitations. In some case it’s being misused by few people over looking their business interests.

The main weaknesses of advertising are discussed below:

i. Deferred Revenue Expenditure:

It is a deferred revenue expenditure, as the results are not immediate. As advertising occupies a substantial portion of the total budget of the organisation. Hence, investing a large sum in it does not necessarily yield immediate results thus limiting its utility.

ii. Misrepresentation of Facts:

A major drawback of advertising is misrepresentation of facts regarding products and services. Advertisers usually misrepresent unreal/false benefits of a product and make tall claims to excite people to indulge in actions leading to their benefit, but opposed to consumer’s self-interest.

iii. Consumer’s Deficit:

Advertising creates desires as consumers have low purchasing power. It leads to discontentment. Such discontent is obviously not very desirable from the point of view of society, particularly if it affects a large majority of people. But it is important if it acts as a spur to social change.

iv. Barriers to Entry:

Advertisements promote industrial concentration to a greater or lesser degree. The extent of such concentration may vary with the character of the individual trade, the advertisability of the product and the technical conditions of its production. Although, studies on this subject are not conclusive. The evidence of positive association between advertising and concentration is weaker than can be expected.

v. Wastage of National Resources:

It is objected that advertisement is that it is used to destroy the utility of goods before the end of their normal period of usefulness. Now models of automobiles with nominal improvements are, for example, advertised at such high pressure that the old models have to be discarded long before they become useless, not that merely, the most-advertised products are delicate, fragile, and brittle.

vi. Increased Cost:

It is much debated whether advertising induces additional cost upon a product which the community has to pay. In a sense, it is true since expenses on it form a part of the total cost of the product. But at the same time, it would be unjust to infer that if the advertising costs were cut down the goods would necessarily be cheaper. Advertising is, one of the items of costs but it is a cost which brings savings in its wake on the distribution side.

vii. Product Proliferation:

Critics state that advertising encourages unnecessary product proliferation. As it leads to the multiplication of products that are almost identical, resulting in wastage of resources which could otherwise have been used to produce other products.

viii. Multiplication of Needs:

Advertising compels people to buy things they do not need as it is human instincts, to possess, to be recognized in the society, etc., are provoked by advertiser in order to sell products. At times, various types of appeals are advanced to arouse interest in the product. Sentiments and emotions are played with to gain customers.

Benefits of Advertising :

i. Internet Advertising is Huge:

With the growth of information on the Internet has growth the amount of time people spend on it, which has in turn generated a new market for Internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

ii. Internet Advertising is Targeted:

As a company looking for advertising opportunities to a specific market, Internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programmes like Google’s Ad Words and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine- gun strategy of newspaper advertisements, Internet advertising is targeted!

iii. Internet Adverting Enables Good Conversion Tracking:

It is impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisements is difficult. However, Internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

iv. Internet Advertising has a Lower Entry-Level Fees:

If you have a limited budget, Internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost thousand rupees. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a few rupees pop.

v. Internet Advertising can be Much Cheaper :

Because of the targeted nature of Internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.

vi. Internet Advertising has Greater Range :

One more benefit is that, since the Internet spans the globe, pockets of your target market scattered around the world can all be targeted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.

On the whole, Internet advertising can be a great way to get the word out there about your service or product in a cost- effective, efficient way.

Limitations :

i. Measurement problem – It is difficult to measure effectiveness of advertising.

ii. Surfing speed – Due to traffic and technical difficulties users find that the time required to access sites can be long.

iii. Clutters – Too many ads over a short period could result in low registration of the message.

iv. Privacy – Like telephones being misused for telemarketing, Internet is also accused of invading user privacy.

Advertising is beneficial to manufacturers, traders, consumers and society as a whole:

1. Promotion of Sales:

Advertising helps the producer to increase his sales. A form attempts to increase the demand for its product, either by reducing the price or by inducing buyers to purchase more of its product; even at the constant price. The latter involves the use of sales promotion and hence advertising.

2. Expansion of Production:

Increased demand brought about by advertising has to be met by a corresponding increase in production. In this way, advertising causes production to expand in order to cater to an increased demand.

3. Enhances Goodwill:

Advertising is instrumental in increasing the goodwill of the company (advertises). It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products strengthens manufacturer’s reputation and enhances his goodwill.

4. Large Turnover and Huge Profits:

An increased demand, generated through advertisements can create a larger turnover for the company and eventually resulting in more profits.

5. Information about Different Options and Comparative Prices:

Advertisement keeps the buyers well informed by providing information about the different products and their relative prices. This helps the consumer to take adequate decision regarding the features they want and the amount they want to spend, even before physically going to the shops.

6. Creates Employment Opportunities:

Advertising is capable of providing employment to large section of the society including the professionals like painters, photographers, singers, cartoonist, musicians, models and people working in different advertising agencies.

7. Higher Standard of Living:

Advertisement promotes larger consumption, increased production and greater employment. This further reflects on lower prices, better quality and greater variety of goods to the consumers. Advertising, thus, ensures better and happier living.

Disadvantages of Advertising :

Despite of being regarded as the life-blood of modern business advertising has the following disadvantages:

1. Adds to the Cost of Production and Product:

Advertising increases the cost of the advertised product, as the expenses on advertisement add to the total cost of the product. To mitigate the cost incurred during advertising of the product or the service, the advertiser adds the cost of advertisement to the total price of the product or the service. So, the advertising cost is actually being borne by the consumers.

2. Leads to Price War:

Large scale competitive advertising by prominent competing firms can possibly lead to advertising wars with the consumers being made to pay for it. It leads to a situation of price war and that makes the production activity unduly wasteful. The entire industry has to suffer a setback.

3. Deceptive Advertising:

Sometimes, advertising is used as an instrument of cheating. Unscrupulous firms defraud the consumers by misrepresenting their products through advertising. In order to induce people to purchase their product, firms issue false statements with regard to different virtues of a products; this undermines public confidence in advertising. As a result we have the Advertising Code of Conduct that regulates advertising and ensures commercial honesty.

4. Leads to Unequal Competition:

The producers spend a huge amount of money for the advertisement of their products and services. Small local firms cannot match the big advertising budgets of multinational companies. Therefore, the scales are always tilted in favour of the bigger producers leading to unequal competition.

5. Creates a Monopolistic Market:

Larger firms by virtue of their larger advertising budgets drive the smaller firms out of the market. This leaves the market open to just a few large producers. In this way the bigger firms win competition and monopolize the market.

6. Promotes Unnecessary Consumption:

Advertising promotes the consumption of goods and services which are not even required by the people. Hence it is wastage of national resources.

7. Decline in Moral Values:

In order to attract attention of the people, many times advertisers use indecent, vulgar language and obscene photographs.

All these reasons together justify the statement that “Advertising is Social Waste”, because it does not add any real value to the society.

Advantages and Disadvantages of Advertising – With Criticisms

Money spent on advertisement is an investment – This is because it gives rise to many benefits to various. Categories viz., Producers, Middlemen, Consumers and entire society.

The various benefits are as under:

A. Benefits / Advantages to Producers / Manufacturers:

1. Communication of Information to Consumer, i.e., Information about product, price and place from where it can be bought. Latest innovations and arrivals. Changes in product by manufacturer.

2. Brand Building – Advertisement is actually brand building. Advertisement creates brand preference for company’s products. Brand equity is established with the help of advertisement Brand equity refers to over-all strength of a brand in the market and its value to the company owning it.

3. Increase in sales – Old customers are kept tied up with the firm, reminding them about product, again and again through advertising. New customers are created by creating attraction towards product. Demand for new products is created by explaining merits of the product showing superiority over rivals’ products and giving knowledge about new products.

4. Help in facing competition and protecting manufacturer against unfair competition as advertisement creates a brand name.

5. Increase in Profits via increased sales.

6. Creation/Enhancement of Goodwill of Company and Product as clientele increases.

7. Stability in seasonal Demand – Advertisement helps in creating demand over all the seasons by discovering new product and new usage of product. For example, tea is sold in summer, ice-cream in winter due to advertising.

8. No Overstocking due to Quick Sales/turnover by creating high responsive market. Also this results in lower inventories.

9. Economies/Advantages of Large Scale Operation as sales increase.

10. Establishing Direct Relations/Contact between manufacturers and consumers through mass communication of messages about product.

11. Getting Efficient and Experienced Middlemen – Advertisement helps manufacturers in getting a team of efficient and experienced middlemen because increase in demand for a product encourages middlemen to maintain its stock/inventory.

12. Quickening the turnover by creating high responsive market resulting in lower inventory.

13. Advertisement gives employees a sense of practice on their jobs and a feeling to be in the service of a concern of repute. As such, it inspires executives, employees and workers to improve their performance and efficiency.

B. Benefits/Advantages to Middlemen (Wholesalers and Retailers):

1. Convenience in Selling without much effort as advertised goods are already in demand and customers are well convinced about such goods.

2. Increased Sales and Profits due to high demand, easy sale of products, and high rate of turnover.

3. No risk of overstocking as demand is already high.

4. Increase in goodwill as they become known for dealing in standard, quality goods.

5. Economy in selling as their overheads are saved and they need not spend on advertising.

6. Stability in sales and profits due to all-seasons demand through advertising.

7. It enables wholesalers and retailers to have product information.

C. Advantages to Salesmen:

1. Salesmanship is incomplete without advertising.

2. Advertising serves as a forerunner of salesman in selling goods.

3. Salesmen are helped by advertisement in following ways –

i. Selling becomes easy and convenient as products are already advertised informing consumer about product’s characteristics and quality.

ii. Advertising prepares requisite ground for salesman; as such his sales efforts are reduced.

iii. Contact between salesman and customer becomes permanent through effective advertising as customer is assured of quality and price of produce.

iv. Salesman can also weigh advertising effectiveness through direct contacts with customers.

D. Benefits / Advantages to Consumers:

1. Knowledge about New Products.

2. Saving of time and Labour in making purchases as they already know details about product through advertising viz., features, place where available.

3. Advance Decision to buy Consumers are able to take advance decision to buy in the light of advertisement.

4. Protection against cheating by Sellers as advertising message often provides details about weight, packing, price, discounts, special schemes and ‘alerts and warnings’.

5. Knowledge about variety of Products as different producers advertise their products.

6. Knowledge about Alternative Use of Products.

7. Enhancement in Consumers’ Marketing knowledge through advertising about existing products, new products, their different as well as new uses, place and manufacturers where available, other details.

8. Elimination of Middlemen and their costs in cases where direct relation between producer and consumer develops and this reduces consumer price.

9. Helps retailer’s Anticipation of actual sales.

10. Unfair competition and price wars are avoided as prices are controlled by manufacturers through advertisement.

11. Increase in Standard of living as people come to know about new home products, gadgets and appliances which makes their living more comfortable and living standard higher.

E. Advantages/Benefits to Society/Community:

1. Increase in standard of living of citizens.

2. Larger and Handsome Employment opportunities.

3. Development of Advertisement Industry viz., advertising firms / agencies, artists, writers, models, art designing.

4. Boon to Press, that is Newspapers, Magazines etc. as their income increases.

5. Encourages R & D.

6. Encourages Healthy Competition.

7. Educative, providing lot of information to people.

8. Provides new Horizon of knowledge.

The main reason is that advertisement benefits not only different sections of society but also the society as a whole. One can therefore also say that money spent on advertisement is an investment and not a waste.

Criticisms of Advertising:

Despite its various advantages, advertising has not been free from criticisms.

1. Burden upon Consumers:

Media of advertisement being costly, manufacturers have to spend huge amount on advertising. This ad spend adds to cost of production and increases cost per unit and finally the price of the product. Increased prices are a burden on consumer.

This criticism is not fully correct. Advertisement also raises demand for products, increases scale of production, brings economies of large scale production and thus finally decreases cost per unit and hence price.

2. Advertisement Creates Monopoly:

Advertising ultimately blocks other firms from entering an industry (barriers to entry) leading to market power for the firm and ultimately to higher prices. If sheer advertising volume expenditure is directly related to increased sales, small firms cannot afford it. This enables large-scale manufacturer to stay and enjoy monopoly.

However, advertisement also creates healthy competitive market for the products.

3. Advertisement Leads to Consumerism:

Advertising encourages excessive and at times unnecessary expenditure by consumers. Frequent and repeated advertising compels consumers to buy a product even when it does not suit him or is not needed.

4. Advertisement Leads to Luxurious Life:

Advertising luxurious goods is often done in a manner that consumers feel them necessary to buy. Such goods become status symbol. Consequently, people are made to live a luxurious life even when they cannot afford it

However, in so far as advertising offers wide choice in making their purchases, it improves their life style and raises their standard of living.

5. Advertisement is a Wastage:

Money spent on advertising is a wastage if demand for advertised goods and services does not increase.

This is however not necessarily so because very often, advertisement increases demand through wider coverage and new uses of product.

6. Advertisement Leads to Falsehood in Business:

Advertisements often mislead people, and at times exaggerate benefits of products or their attributes.

While it is true that some of the advertisements are untrue and fraudulent, this is not disadvantage of advertisement. Rather it is the advertiser who is to be blamed.

7. Advertisement Gives Birth to Social Evils:

Advertisement often gives birth to social evils like smoking, drinking etc.

Conclusion – While various criticisms are true, measures can be adopted to check these social evils.

1. Advertising stimulates production, employment and income, leading to rising purchasing power and better living standards.

2. Commercialization of inventions, accelerated public acceptance of innovations, new products, etc., can be realised only due to effective mass communication or advertising. Change is the essence of life. It can be brought about by science and technology but it has to be accepted by the public without much resistance. For quick acceptance of new products and new ideas we need advertising.

3. Informative advertising enables consumers to secure relevant and adequate information about all rival products and their relative merits. Thus, advertising helps consumers to exercise their right to choose and buy a product of service intelligently. We have a wide variety of goods many of them complicated and sophisticated. Hence, wise purchases demand adequate information flow.

4. Advertising facilitates mass production and mass distribution. We have, therefore, lesser unit cost of production as well as lesser unit cost of distribution. Scientific management reduces cost of production. Scientific marketing research ensures reduction in the cost of distribution.

Marketing research can be used to reduce the cost of all components of the marketing mix including advertising. Reduction in costs enables corresponding reduction in prices. Competition in business also ensures price reduction and fair prices. Thus, consumers enjoy all the benefits of effective advertising and marketing. They can have increasing real income also in terms of goods and services.

5. Advertising builds up brand preference and brand loyalty. In the long run these are not possible under keen competition unless the brand quality is maintained and steadily improved by the manufacturer. Thus, consumers can get not only goods at lower prices but also goods of standard quality and quantity.

6. Advertising has educative value also. It teaches us to adopt new ways of life and higher standard of living. It can educate the community to demand quantity of life, e.g., freedom from pollution.

Disadvantages of Advertisement:

1. Loading the Price:

Advertising is expected to reduce total costs due to mass production and mass distribution and ultimately enable consumers to buy at lower prices. Experience proves otherwise. In reality advertising increases the prices of goods.

National brands demand heavy expenditure on advertising and promotion and their prices are higher by about 20 per cent than the prices of dealer brand though products under both brands are manufactured by the same enterprise. There is some element of truth in this criticism. However, it is due to extreme product differentiation resorted to by manufacturers through branding and higher prices are due to element of monopoly.

2. Creating Wastes:

Advertising is wasteful. It can never appeal accurately to the target market like salesmanship. Many people may not read, hear or view your advertisement. Press, radio, and TV advertisements have short life span and relatively costly persuade unit of space or time.

Competitive advertisement is a waste as it enables only reshuffling of customers-one Company stealing customers from another. Measurement of effectiveness of all advertisement statistically is practically impossible. But research in advertising and distribution can enable a company to reduce waste of expenditure in advertising appreciably.

3. Monopoly:

A few firms in an industry do utilise the weapon of advertising to prevent entry of small firms in the market and thus advertising enables creation of monopoly or oligopoly in the market. It kills competition and to that extent consumers’ interest is sacrificed. Only giant manufacturers can afford to spend lavishly on extensive and intensive advertising to retain and even enlarge their market share.

However, if government can effectively control and regulate monopolistic tendencies, we can have reasonable competition in the market. We have to crush monopolies in the world of business to protect consumers against evils of monopolies.

4. Fraud on Consumers:

Some advertising is fraudulent, misleading or deceptive. Advertising causes us to buy goods, we do not want, at prices we cannot pay, and on terms we cannot meet. It is true that hard-sell, high pressure advertising does coerce the innocent and ignorant buyers to purchase many unwanted and shoddy goods. It is true that advertising often persuades people to buy things they should not buy, they do not need nor they can afford.

Public attitude toward advertising as a persuader is constantly unfavourable. This has been proved through opinion polls in the U.S.A in 1960s. Only self-regulation by business firms can ensure truthful advertising. The seller should ensure that his advertisements mean what they say and they say what they really mean. Consumer legislation can also prevent such abuses of advertising. Consumerism through self-help can also safeguard consumer interest against bogus advertising.

Marketing mix based on marketing concept (consumer-oriented marketing approach) can also reduce substantially these abuses of advertising. Marketing research and customer-centred marketing plans and policies can definitely provide judicious and best use of advertising, sales promotion and personal selling in our promotion mix.

Enlightened and scrupulous top marketing management can recognise consumerism not as an obstacle but challenge and primarily through self-regulation streamline the entire marketing process based on the new marketing concept, then only marketing communication complex (promotion mix) can deliver rich dividends and ensure bright public image of business concerns.

(1) Low cost per contact.

(2) Ability to reach potential visitors where sales staff cannot reach.

(3) Great scope for creative versatility and dramatization of messages.

(4) Ability to create images that sales staff cannot.

(5) Non-threatening nature of non-personal presentation.

(6) Prestige and impressiveness of mass media advertising.

(1) Inability to close sales.

(2) Advertising clutter or too much competition.

(3) Viewer visitor may ignore advertising messages

(4) Difficulties in getting immediate response and actions.

(5) Difficulties in getting quick feedback and in adjusting messages.

(6) Difficulties in measuring effectiveness.

Advantages and Disadvantages of Advertising – With Objections against Advertising

The importance of advertising is realised on all hands. In fact, advertising has already become such an integral part of our life that we never feel the need of pausing to consider its value and importance. There is no doubt about the fact that in the absence of advertising, our lives would have been lived very differently.

Such being the place of advertising in our life, it will be worthwhile to consider some of the important advantages of advertising here:

1. Advantages to Manufacturers :

There is justification in the adage, “it pays to advertise” because of the following advantages of advertising accruing to manufacturers:

(i) Increased Sales:

The chief object of the manufacturer in advertising his products is to promote the sale of his products. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising. By repeating advertisements, the manufactures are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products as also by suggesting new uses for them. Advertising acts as an aid to selling.

(ii) Steady Demand:

Advertising has led to the smoothening cut of the seasonal fluctuations in demand for many products. The manufactures are generally trying to discover and advertise new possible uses to which a seasonal product may be put. The innovation of cold tea and cold coffee for the use during summer has helped in increasing the demand for these beverages even in that season. The same may be said for refrigeration.

(iii) Quick Turnover and Smaller Inventories:

A well-organised advertisement campaign creates a highly responsive market thereby facilitating quick turnover of the goods. This, in turn, results in lower inventories in relation to sales being carried on by the manufactures.

(iv) Greater Dealer Interest:

The retailers who deal in advertised goods are materially assisted by advertising in the performance of their functions. Advertising creates demand which every retailer gets an opportunity to share with others. The retailers have not to bother much about pushing up the sale of such products. So they evidence more interest in advertised products.

(v) Lower Costs:

Advertising provides a spur to the sale and increases the turnover tremendously. This is advantageous in two ways – on one side, the selling costs including the cost of advertising get spread over a large volume of sales, thus lowering the average cost of selling; while on the other side, higher turnover necessitates higher volume of production, thus lowering the average cost of production per unit.

(vi) Supplementing Salesmanship:

Advertising prepares the necessary ground for the efforts of the salesmen. When a salesman visits a prospect, he has just to canvass for a product with which the consumer may already have been familiarised through advertisements. Thus, the salesman’s efforts are supplemented and his task is made easier by advertising.

(vii) Creation of Goodwill:

By constantly associating the name of the manufacturer with certain standards of quality, advertising builds a fund of goodwill for him. Goodwill thus created is a valuable asset not merely because it enables him to get more and more of repeat orders for his existing products but also for the reason that the manufacturer can introduce new products in the market with confidence. The Godrej concerns have been able to sell the whole range of products ranging from oils to soap and from locks to typewriters mostly on the strength of their goodwill.

(viii) Encouragement to Better Performance:

Advertising gives the employees that feeling of pride in their jobs and the products they produce or help to produce, which is basic to high morale. It can, thus, inspire executives and workers to improved performance. Moreover, an advertiser may have built up a vast fund of goodwill which will serve as assurance of security to the employers. This will also serve to boost up the morale of the men working in the manufacturer’s organisation.

2. Advantages to Consumers :

(i) Facility of Purchasing:

Advertising makes purchasing easy for the consumers. Moreover, the resale prices (prices at which the goods are to be sold by the retailers) are generally fixed and advertised. Thus, advertising offers a definite and positive assurance to the consumer that he will not be overcharged for the advertised product. The consumer can make his purchases with utmost ease and confidence.

(ii) Improvement in Quality:

Goods are generally advertised under brand names. When a person is moved by the advertisement to use the product, he proceeds on the hope that the articles of the particular brand will be better than the other brands of the same goods. If his experience confirms his expectation, a repeat order can be expected.

Otherwise, the sales may rise very high once but may drop down very low subsequently when the consumer’s confidence in the quality of the product is shaken. The manufacturer is thus prompted to maintain and, if possible, improve the quality of his brand so that the confidence of the consumers can be maintained.

(iii) Elimination of Unnecessary Intermediaries:

By advertising his goods, a manufacturer may seek to establish direct contacts with the consumers. In this process, the number of middlemen whose profits increase the price and reduce the manufacturer’s margin of profits may be considerably reduced. This will mean large profits for the manufacturer and cheaper products for the consumers.

(iv) Education of Consumers:

There is considerable truth in Sir William Leverhulm’s remark that advertising is an educational and dynamic principle. Advertising aims at educating the buyers about new products and their diverse uses. In this process, it introduces new ways of life to the people at large and prompts them to give up their old habits and inertia. Advertising thus paves the way to better standards of living.

(v) Consumer’s Surplus:

Advertising increases the utility of given commodities for many people. It points out and emphasizes the qualities possessed by certain goods and leads consumers to appreciate more strongly the utility of such goods. As a result, the consumers may be willing to pay even more for certain products which appear to have higher utility to them.

If these products are available at the original lower prices, there will naturally be a certain amount of consumer’s surplus in terms of increased satisfaction or pleasure derived from these products.

3. Benefits to Society :

(i) Sustaining the Press:

When advertising made its beginning, advertisements generally occupied some odd nooks and corners in the newspapers. The present situation is just the reverse. The newspapers, periodicals, journals, nay the whole press, look to advertisements for support and sustenance.

In the absence of income from advertising, the newspapers have to be produced at a higher cost and may not be able to keep themselves free from party pulls and pressures from business lords.

(ii) Encouragement to Research:

The manufacturers will undertake research and discover new products or new uses for existing products only when they are assured of sufficient profits. Advertising provides this assurance and thus encourages industrial research with all its advantages.

(iii) Change in Motivation:

Advertising has radically changed the basis of human motivation. While people of earlier generations lived and worked mainly for bare necessities of life, the modern generation works harder to supply itself with the luxuries and semi-luxuries of life.

Advertising has brought to the notice of the masses numerous products which are more than mere necessities and has created in their minds a desire to possess them. Thus, the motive force of fear (or going without the bare essentials of life) has been replaced by desire (for more and newer products).

(iv) Higher Standards of Living:

Advertising leads to a rise in the standards of living, not only through the education of the buyers but also through greater consumption, increased production and a larger volume of employment.

(v) Encouragement to Artists:

Men of talent, including artists, story writers, announcers, etc., get an opportunity to do some creative work while earning their livelihood through the designing of advertisements and the use of ideas in advertising various products.

(vi) Glimpse of National Life:

Advertising does provide a glimpse of a country’s way of life. It is, in fact, a running commentary on the way the people live and behave and is also an indicator of some of the future trends in this regard.

Objections against Advertising :

Advertising has also been subjected to a number of objections mainly because it has been misused by some people to serve their own ends, overlooking the business interests. An examination of some of the forceful objections will be of interest.

(i) Multiplication of Needs.

It is said that advertising compels people to buy things they do not need. Human instincts, like desire to possess, to be recognised in the society, etc., are provoked in order to sell products. Sometimes, various types of appeals are advanced to arouse interest in the product. Sentiments and emotions are played with to gain customers. To say this would not however, be correct inasmuch as advertising cannot force anybody to buy a thing which he considers unnecessary.

(ii) Misrepresentation of Facts:

Through misrepresentation of the benefit a product will give, goods of no real value are sold. Tall claims are made by the advertisers to tempt people to take such actions as go purely to their advantage and cause tremendous loss to the consumer. Even adulterated food and medicines are marketed, which by no stretch of imagination can benefit anybody.

By sheer exaggeration of facts, demand for the merchandise advertised is created without much difficulty even when the commodities carrying greater worth or satisfaction are already there in the market. Such unscrupulous actions of a few tell upon public confidence in advertising.

(iii) Consumers’ Deficit:

While advertising leads to increased satisfaction from commodities already in use, it also creates discontent in the minds of many people who are tempted to purchase some commodities but are not able to do so because of insufficient purchasing power. Such discontent is obviously not very desirable from the point of view of society, particularly if it affects a large majority of people. But it is important if it acts as a spin to social change.

(iv) Wastage of National Resources:

A more serious objection against advertising is that it is used to destroy the utility of goods before the end of their normal period of usefulness. New models of automobiles with nominal improvements are, for instance, advertised at such high pressure that the old models have to be discarded long before they become useless.

Not that merely, the most-advertised products are delicate, fragile and brittle. In the U.S A., there is evidence of a marked decline in the quality and durability of cars, furniture, rugs, television sets, refrigerators, etc. That appears to be the way in which the increased demand created through advertising can be sustained.

The same is true of dresses, furniture and other products. From the point of view of the community it is a waste of resources. The natural resources, capital equipment and labour energy which go into the production of new items to take the place of the discarded ones amount to waste when measured in terms of social well-being.

(v) Increased Cost:

There is a great deal of controversy as to whether advertising leads to increase in the cost which the community has to pay for a product. In a sense it is true since expenses on it form a part of the total cost of the product. But at the same time it would be wrong to infer that if the advertising costs were cut down the goods would necessarily be cheaper.

Advertising is, no doubt, one of the items of costs but it is a cost which brings savings in its wake on the distribution side. On manufacturing side, it is one of the factors that make large-scale production possible and anyone would agree that large-scale production leads to lower costs.

It is quite usual for the small non-advertiser retailer to say, “We don’t advertise—we put the cost of advertising into the goods.” But it is often nothing more than an attempt to justify his “side street location, the quality of his goods and his high price.” In fact, if comparisons are made between advertisers and non-advertisers, it will usually be found that the merchants who advertise have larger stores and lower prices than those who do not advertise.

Sears, Roebuck and Co., is one of the heaviest advertisers of the U.S.A. spending over $16 million a year for newspaper advertising alone and, in addition, $30 million or more on other forms of advertising including catalogues. In spite of such a heavy expense on advertisement, the Company is known for its low prices.

In fact the history of American business is full of examples of such industries as have lowered prices and supplied better quality while spending millions of dollars for advertising. This has been possible because advertising has raised the volume of their sales tremendously thus bringing about a number of economies in production and selling.

(vi) The ‘Monopoly Argument’:

An objection which is most commonly raised against advertising is that it tends to develop monopolies. As it is, most advertising is devoted to the promotion of branded merchandise. The manufacturer usually chooses a particular brand name or trade mark for his product and uses advertising to create an impression on the mind of the consumer that his brand or product is superior to all other brands.

Through constant repetition of the brand name and its qualities, the manufacturers may ultimately succeed in creating the desired ‘brand image’ in the mind of the prospect. Although the particular ‘brand’ may be similar to another brand in all respects including physical construction, yet the similarity is concealed from the public by the use of an exclusive name and illusion is created that it is superior to the competing brands.

This gives rise to a ‘brand monopoly’. On reflection, however, it will be found that this kind of monopoly will be based upon a control of human attitudes, and it will not give the manufacturer a monopolistic control over the supply of goods or services which are similar in everything but name.

Besides, brand monopoly created through large-scale advertising will provide only slight power to increase prices. The moment prices are increased substantially in the wake of a brand monopoly; rival companies may rush into the market with lower-priced product and may use extensive advertising to push its sales. This may be followed, in course of time, by a shift of choice on the part of the consumers.

A brand monopoly secured through expenditure on advertising does not necessarily give the manufacturer an effective monopoly of particular industry. The Golden Tobacco Company has a monopoly of Panama brand of cigarettes but not of the whole cigarette industry.

Even in those cases, where the popularity of a brand places the manufacturer in a position of near- monopoly, the competitors generally use advertising to break his hold on consumers’ attitudes secured through advertising.

It may be concluded that advertising can create temporary brand monopolies which are abolished through competitive advertising -by other manufacturers. Even these short-lived monopolies are more useful for increasing sales than for increasing prices and profit margins. As Heppner aptly points out, “Advertising stimulates competition. It often enables the small businessman to compete with large concerns as well as to start new business.”

Though one cannot entirely turn one’s face away from the objections which are raised against advertising, it is clear that much of the criticism is either ill-founded or exaggerated. Fundamentally most of the drawbacks attributed to advertising are inherent in the competitive system of economy.

The social wastage involved in the struggle for more markets as between brands of a product is, for example, a basic feature of the competitive market economy. As Sandage puts it, “As a competitive tool, advertising is perhaps less costly than many other tools which will be used to a greater degree if advertising were banned.”

He obviously refers to the personal selling and the giving of greater dealer’s margins to the retailers which might be used in place of advertising. Either of them would be costlier for the society.

Advantages and Disadvantages of Advertising – As a Promotional Tool

Strengths of advertising:.

Advertising is a major promotion tool.

It has the following basic plus points or strengths as a promotion tool:

(1) It offers planned and controlled message.

(2) It can contact and influence numerous people simultaneously, quickly, and at a low cost per prospect. Hence, it is called mass means of communication.

(3) It has the ability to deliver messages to audiences with particular demographic and socio-economic features.

(4) It can deliver the same message consistently in a variety of contexts.

(5) It can reach prospects that cannot be approached by salesmen, e.g., top executives.

(6) It helps to pre-sell goods and pull the buyers to retailers.

(7) It offers a wide choice of channels for transmission of messages such as visual, aural, aural and visual.

(8) It is very useful to create maximum interest and offer adequate knowledge of the new product when the innovation is being introduced in the market.

Weaknesses of Advertising:

Advertising as a promotion tool has the following weaknesses:

(1) It is much less effective than personal selling and sales promotion at later stages in the buying process, e.g., in convincing and securing action.

(2) It is less flexible than personal communication. It cannot answer objections raised by prospects.

(3) It is essentially one-way means of communication. It cannot obtain quick and accurate feedback in order to evaluate message effectiveness. In absence of feedback, personal salesmen becomes necessary.

(4) It is most efficient communication (very low cost persuasion prospect) but it is least effective as a tool of communication.

(5) It is unable to reach prospects when they are in a buying mood. Hence, we have to repeat advertisements and repetition involves additional cost.

(6) Advertising media, e.g., newspapers, magazines, carry many messages competing to secure attention of audience simultaneously. Thus, it creates noise in communication.

(7) Advertising, many a time, lacks credibility and trustworthiness.

Many of the aforesaid weaknesses can be eliminated by other elements of promotion when they are combined with advertising.

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Pros and cons of advertising

Post author: Amos Gikunda
Post published: June 14, 2020
Post category: Business
Post comments: 0 Comments

It is well known that “money makes money”. For example, a business should advertise its products to create awareness. An average individual gets 1,000 messages every day from different brands. This promotes business. However, advertising comes with advantages and disadvantages that should be considered. Here are the pros and cons of advertising.

1. Reach many people at the same time: Advertising opens the door for reaching many individuals at the same time. It helps to know primary customers and where they belong thus giving information that allows cloning. Also, it reaches new demographics.

2. Solves problems: Advertising provides a value proposition for products. Customers need to know how something can solve problems before buying. If the value gotten is good or better than the message advertised, it creates a solid relationship with clients.

3. Set products from the competition: People want to purchase want to buy good products at an affordable price. For instance, a bottle of champagne goes for $100 and Dom Perignon goes for $20. Someone will prefer to buy 5 bottles of Dom at a cheap price.

4. Provides information: Consumers have different perspectives and preferences for products. This includes flavors, prices, and specific comparisons that show how one item is appealing. Advertising help customers to select their choice.

5. Inspires: Adverts can create imaginations that inspire people. For example “God made a farmer”, the simple sentence inspires people.

6. Promote moral and social issues: Public adverts create awareness through campaigns including homelessness and bullying. These messages spur support and people across the world benefit from it.

7. Promotes global culture advertising: helps to fund things that we enjoy nowadays. For example, the London games of 2012 required $3.5 billion to run. These costs were covered by advertising sponsorship.

8. Support economic: There is an increase in GDP when advertising is available. The growth rate is live if adverts are major points of emphasis. Further, industries that advertise have better growth than those that do not.

9. Creates employment: Advertising gives 18 million jobs in the United States which supports the economy. There are improved revenues that grow jobs within industry and business.

1. Expensive and time-consuming: Advertisements are not affordable. It costs money and time to complete successfully. For instance, creating videos, editing the content, uploading resources as well as responding to comments.

2. Unguaranteed return: A business can spend $1 million on advertisements and receive a $0 return.

3. Sometimes unethical: Children under the age of 10 can believe everything they see on tv. Not all advertisements are ethical, some influential people spend money on something not intended. Someone can see a picture of unhealthy foods including burgers and pizza. Then they will decide to buy instead of preparing healthy food.

4. Ruin enjoyment: Placement of product may ruin experiences. Some products crush over others hence creating a negative effect.

5. Miss intended targets: The main aim of advertisements is to reach intended targets. People may decide to change stations, switch television, or not log on to the internet for long.

6. Nuisance: When the same advertisement happens many times, it becomes a nuisance to the audience. Political campaigns are always irritating and repetitive.

7. Advertisements are linked with media: Advertisements are received through media. It lowers the subscription prices of magazines and newspapers.

8. Difficult in delivering unique information: Advertisements reach globally in minutes. It is hard for the business to be unique on its own. Advertising requires innovation and finding new ways to stay unique.

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Should we use traditional marketing or digital marketing? This question is top-of-mind for all marketers. The decision to use one platform or outlet can mean the difference between success or failure. Evaluating each option is time-consuming but essential for forming a cohesive, meaningful marketing effort. This section looks at a variety of traditional media activities, including advertising, public relations, sales promotions, and direct marketing. It also explores digital marketing, including websites, interactive tools, content marketing, SEO (search engine optimization), and other strategies. As you read, consider the criteria you might need to use when determining which strategies are right for your organization and offerings.

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Advantages and disadvantages of advertising.

The primary disadvantage of advertising is cost. Marketers question whether this communication method is really cost-effective at reaching large groups. Of course, costs vary depending on the medium, with television ads being very expensive to produce and place. In contrast, print and digital ads tend to be much less expensive. Along with cost is the question of how many people an advertisement actually reaches. Ads are easily tuned out in today's crowded media marketplace. Even ads that initially grab attention can grow stale over time. While digital ads are clickable and interactive, traditional advertising media are not. In the bricks-and-mortar world, it is difficult for marketers to measure the success of advertising and link it directly to changes in consumer perceptions or behavior. Because advertising is a one-way medium, there is usually little direct opportunity for consumer feedback and interaction, particularly from consumers who often feel overwhelmed by competing market messages.

12 Advantages and Disadvantages of Advertising

Concept of advertising.

Advertising is a means of creating awareness and promoting a product or service in the market. It is a paid form of communication to inform the public about an idea, good or service. Advertising is a market communication intended to influence people’s actions and persuading them to buy or try the product.

Advertising is of different kinds depending upon the type of medium used for communication such as print advertising, social advertising, outside advertising, broadcasting advertising, etc. There are three main motives of advertising: informing potential customers about brand, persuading people for buying brand products and reminding customers from time to time about brand message and vision.

Advantages of Advertising

Introduces product

Increase sales.

Advertising helps the business in increasing its sales volumes. It attracts more and more people toward the company’s products and persuades them for purchasing it.

Widens Market

Fights competition.

Advertising is an effective tool for businesses to face competitive forces in the market. It provides detailed information regarding products that helps in differentiating it from competitor’s products and acquiring a competitive advantage.

Eliminates Middlemen

Stabilizes sales volume, educates consumers.

It serves as the mean through which companies communicates all details regarding their products among customers. Advertising informs customers about the uses and utility of the product.

Disadvantages of Advertising

Increases Cost

Mislead people.

It is an impersonal and one-way means of communication between the manufacturer and customers. Customers sometimes are confused by the message communicated through advertisements by the company and are not able to resolve their queries.

Discourages Small Business

Encourage monopoly, related posts:, add commercemates to your homescreen.

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IELTS Writing Task 2 Model Answer: Discussing the pros and cons of advertising.

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IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Advertising has become an inevitable part of our lives. Some people believe that it is a positive aspect of our lives while others are of opposite belief. Discuss both views and give your opinion.

Write at least 250 words.

Model Answer :

In the recent years, advertising has become an integral part of our daily life. Almost every product is advertised through several media sources like Youtube, television, websites. While some people support this trend, others tend to oppose it. There are several reasons for this. In this essay, I am going to discuss these viewpoints and give my opinion on the matter.

On one side of the argument, there are people who believe that advertising is not very beneficial. The main reason for this view is that people tend to buy unnecessary items because of watching these advertisements. Another reason is that several products fo not work the way they are claimed to work in the ads. For instance, these days several coding boot camps advertise a 100% job guarantee for every student who graduates from their boot camp. However, upon careful investigation, it was found that a job could be an internship, part-time position, or a full-time job! Thus, it is easy to see why this argument has gained weight.

On the other hand, there are people who support advertisements. The primary reason is that the market very competitive these days. Rather than letting a product go unnoticed, it is better to advertise the product so as to enhance its popularity among the masses. For example, the percentage of sales of two products released by top brands on the same day is greatly affected by marketing. A recent survey indicated that there is a 40% boost in sales if the product is rightly marketed. Althogh, some people or companies tend to promote the sales of their products through fake claims, it is left to the discretion of the buyer to decide.

In conclusion, advertising has its pros and cons as discussed. I feel that the benefits outweigh the drawbacks. People need to be very careful with falsce advertisements and decide on the usefulness of the product before buying it.

Total Words: 280

Task Achievement: 9

Coherence & cohesion: 9, lexical resources: 9, overall score: band 9.

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Role of Advertising: Characteristics, Advantages, Disadvantages, Negative Effects of Advertising

Table of Contents

1 Why We Need Advertisement?
2 Role of Advertising
3.1 Product Advertising
3.2 Advertising Price
3.3 Advertising Place
3.4 Advertising and Promotion
3.5 Pace Advertising
3.6 Packaging and Advertising
3.7 Advertising Positioning
4.1 Encourage Purchasing
4.2 Reflect Cultural Trends
4.3 Promotes Economic Growth
4.4 Improves Standard of Living
4.5 Provides employment
4.6 Advertising and Brand building
5.1 Paid Form
5.2 Tool for Promotion
5.3 One Way Communication
5.4 Personal or Non-Personal
6.1 Reduces Per Unit Cost
6.2 Helps in Brand Building
6.3 Helps in Launching New Product
6.4 Boosts up Existing Customers
6.5 Helps in Reducing Customer Turnover
6.6 Attracts New Customers
6.7 Educates the Customers
7.1 Increases the Costs
7.2 Confuses the Buyer
7.3 Is Sometimes Misleading
7.4 Only For Big Businesses
7.5 Encourages the Sale of Inferior Products
8.1 Product Proliferation
8.2 Inefficient Manufacturing
8.3 Tendency to Consume
8.4 Promotes Stereotypes
9.1 What are roles of advertising?
9.2 What are the 5 functions of advertising?
9.3 What is marketing mix in advertising?
9.4 What is the role of advertising in society?
9.5 What are positive and negative effects of advertising?

Why We Need Advertisement?

Advertising is a powerful communication force, highly visible, and one of the most important tools of marketing communications that help to sell products, services, ideas, and images, etc. Many believe that advertising reflects the needs of the times.

One may like it or not but advertisements are everywhere. Advertisements are seen in newspapers, magazines, on television, and on the internet and are heard on the radio. The average consumer is exposed to a very large number of advertisements every day, particularly the urban and semi-urban population.

Role of Advertising

The role of advertising can be classified into two categories:

Role of Advertising in Marketing Mix

Role of advertising in society.

The marketing mix is the combination of elements necessary to the planning and execution of the total marketing operation. The ‘Four Ps’ concept of the marketing mix , developed by Philip Kotler, and widely adopted by marketing teachers, create four divisions of the mix, namely, product , price, promotion , and place.

Advertising is an element of promotion. However, it not only assists in promoting the product but also affects the other variables of the marketing mix. This can be explained as follows:

Product Advertising

Advertising price, advertising place, advertising and promotion, pace advertising, packaging and advertising, advertising positioning.

A product is normally a set of physical elements, such as quality, shape, size, color, and other features. The product may be of very high quality. At times, the product is so designed that it requires careful handling and operations.

Buyers must be informed and educated on the various aspects of the product. This can be effectively done through advertising. Thus, advertising plays the role of information and education.

The price is the exchange value of the product. A marketer may bring out a very high-quality product with additional features as compared to competitors. In such a case, the price would be definitely high. But buyers may not be willing to pay a high price would be definitely high.

Here comes advertising. Advertising can convince buyers regarding the superiority of the brand and thus its value for money .

This can be done by associating the product with prestigious people, situations, or events. Alternatively when a firm offers low price products the job of advertising needs to stress the price advantage by using hard-hitting copy.

It is not just enough to convince, but it is desirable to persuade the buyer. Thus advertising plays the role of conviction and persuasion.

Place refers to physical distribution and the stores where the goods are available Marketers should see to it that the goods are available at a convenient place and that too at the right time when the buyers need it.

To facilitate effective distribution and expansion of the market, advertising is of great significance. Thus advertising does help in effective distribution and market expansion.

Promotion consists of advertising, publicity, personal selling , and sales promotion techniques. Businessmen today have to face a lot of competition. Every seller needs effective promotion to survive and succeed in this competitive business world.

Advertising can play a significant role to put forward the claim of the seller, and countering the claims of competitors. Through effective advertising, sellers can face competition and also help to develop brand image and brand loyalty.

Pace refers to the speed in marketing decisions and actions. It involves among other things the launch of new products or brand variations at a greater speed than before. As and when new brands are launched, advertising plays an important role in informing, educating, and persuading the customers to buy the product.

The main purpose of packaging is the protection of the product during transit and the preservation of quality and quantity. Nowadays, marketers take a lot of effort to develop and design attractive packages as they carry advertising value.

A creative design package attracts the attention of the customers. It also carries an assurance of quality and creates confidence in the minds of customers to buy the product.

Product positioning aims at creating and maintaining a distinct image of the brands in the minds of the customers. Through advertising, the marketer can convey the positioning of the brand and accordingly can influence the buying decision of the target audience.

Advertising is an integral part of everyday life. It is a pervasive method of marketing in society. Though the methods by which marketers advertise have changed over the decades, the role and purpose of advertising have changed over the period of time.

Without advertising modern society cannot survive. Advertising is useful to society in the following ways. The following are roles of advertising in society :

Encourage Purchasing

Reflect cultural trends, promotes economic growth, improves standard of living, provides employment, advertising and brand building.

Encouraging people to purchase goods and services is the main role of advertising. Some industries rely on advertising more than others: A cereal company, for instance, must advertise more aggressively, due to the wide arrange of competing products, than a power company that faces little to no competition.

Advertisers often influence members of society to purchase products based on instilling a feeling of scarcity or lack.

Advertising bridges the gap among people by communicating varied cultures through advertising messages. It brings variation to social life.

Advertising contributes to bringing about all-around development of the economy by increasing demand and by encouraging economic activities it fuels the desire to shop and, in turn, shopping stimulates the economy.

Advertising is an economic activity. It provides opportunities for people to improve their income. It motivates people to consume more material and thereby improves their standard of living.

Effective advertising generates demand for goods and services. high demand calls for more production which requires more physical and human resources thus creating employment opportunities.

Brands are the identification that differentiates one business from another (through name, symbol, etc.). However, today brands can also be defined as the personality they reflect people in relation to status, emotional characteristics, and subjective quality.

They give the consumers a perceived knowledge of the product, its quality, and uniqueness before they buy it. Brands Ensure delivery of service as promised by them.

For example, Pizza Company A claims to deliver pizza within a certain time and Pizza Company B claims to deliver the most delicious Pizzas. It makes it easy for the consumers to identify what they want and which brand to choose for it. It is important for a brand to accomplish the claim advertised to retain its Brand Image.

Characteristics of Advertising

These are characteristics of advertising which are given below:

Tool for Promotion

One way communication, personal or non-personal.

Advertising requires the advertiser (also called the sponsor) to pay to create an advertising message, to buy advertising media slots, and monitor advertising efforts.

Advertising is an element of the promotion mix of an organization.

Advertising is a one-way communication where a brand communicates to the customers through different mediums.

Advertising can be non-personal as in the case of TV, radio, or newspaper advertisements, or highly personal as in the case of social media and other cookie-based advertisements.

Advantages of Advertising

These are advantages of advertising let’s discuss them:

Reduces Per Unit Cost

Helps in brand building, helps in launching new product, boosts up existing customers, helps in reducing customer turnover, attracts new customers, educates the customers.

The wide appeal of advertisements increases the demand for the product which benefits the organization as it capitalizes on the economies of scale.

Advertisements work effectively in brand building. Brands that advertise are preferred over those which don’t.

Launching a new product is easy when it is backed by an advertisement.

Boosts up Existing Customers’ Confidence in the Brand: Advertisements boost up existing customers’ confidence in the brand as they get a feeling of pride when they see an advertisement of the product or the brand they use.

A strategic advertisement of new offers and better service helps reduce customer turnover.

An attractive advertisement helps the brand in gaining new customers and expanding business.

Advertisements inform the customers about different products existing in the market and also educates them in what they should look for in an apt product.

Disadvantages of Advertising

These are disadvantages of advertising let’s discuss them:

Increases the Costs

Confuses the buyer, is sometimes misleading, only for big businesses, encourages the sale of inferior products.

Advertising is an expense to the business and is added to the cost of the product. This cost is eventually borne by the end consumer.

Too many advertisements with similar claims often confuses the buyer in what to buy and should he buy the product or not.

Some advertisements use smart strategies to mislead customers.

Advertising is a costly affair and only big businesses can afford it. This makes small businesses out of competition with big businesses that gets to enjoy a monopoly in the market.

Effective advertisements even lead to the sale of inferior products which aren’t good for the consumers.

Negative Effects of Advertising

Advertising has both positive and negative effects. The undesirable consequences of advertising are generally termed dysfunctions.

Following are some of the negative effects of advertising :

Product Proliferation

Inefficient manufacturing, tendency to consume, promotes stereotypes.

The effect of advertising encourages the proliferation of unnecessary products. The multiplication of identical products may result in the wastage of resources that could otherwise have been used more productively. For example, android technology has made smartphones highly affordable.

Many people have bought smartphones leaving their old phones aside. The old phones constitute a heap of hazardous e-waste.

Cut-throat competition has several impacts. When a competitor slashes the price of a product, other producers are compelled to reduce prices. The cost-cutting measures will lead to a compromise in quality. Such aggressive campaigns may help the companies to stay in the business.

But it is damaging to the consumers if they buy low-quality products as a result of such advertising.

It is believed that advertising raises the tendency to consume more than what is desirable in developing nations. Consumerism is a situation where people buy things even when they are of limited use to them. A developing country cannot afford the high propensity to consume like the industrialized nations.

Advertising promotes stereotypes by depicting certain groups or individuals in stereotyped roles. Women are usually portrayed as housewives or mothers and thus apparently relegating them to a secondary role.

FAQ Section Related to Role of Advertising

What are roles of advertising, what are the 5 functions of advertising.

The major functions of advertising are that it: 1. Informs 2. Educates 3. Creates Demand 4. Enhances Competition 5. Establishes Brand Identity 6. Promotes Action 7. Improves Customer Base.

What is marketing mix in advertising?

The marketing mix is the combination of elements necessary to the planning and execution of the total marketing operation. The ‘Four Ps’ concept of the marketing mix, developed by Philip Kotler, and widely adopted by marketing teachers, create four divisions of the mix, namely, product, price, promotion, and place.

What is the role of advertising in society?

Without advertising modern society cannot survive. Advertising is useful to society in the following ways: 1. Encourage Purchasing 2. Reflect Cultural Trends 3. Promotes Economic Growth 4. Improves Standard of Living 5. Provides employment 6. Advertising and Brand building.

What are positive and negative effects of advertising?

Positive effects are: 1. Reduces Per Unit Cost, 2. Helps in Brand Building, 3. Helps in Launching New Product, 4. Boosts up Existing Customers, 5. Helps in Reducing Customer Turnover, 6. Attracts New Customers, 7. Educates the Customers. Negetive effects are: 1. Product Proliferation, 2. Inefficient Manufacturing, 3. Tendency to Consume, 4. Promotes Stereotypes.

Advantages and Disadvantages Of Advertisements IELTS Writing Task 2

Sayantani Barman

Nov 19, 2022

Advantages and Disadvantages Of Advertisements IELTS Writing Task 2 consists of three sample answers provided below. The task requires the candidates to provide a tentative and argumentative answer for the question. The sample answers comprises two parts: Introduction and body. The introduction is a brief description about the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective. IELTS writing task 2 evaluates candidates based on the knowledge and views they have expressed. The areas that candidates are assessed on are grammar, vocabulary, and style. IELTS writing score is marked based on band scores. The band scores range from 0 to 9. Since the topics are very diverse, candidates must go through IELTS Writing practice papers to become familiar with a lot of topics.

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Topic: Discuss the advantages and disadvantages of advertisements.

Band 6.5 IELTS Essay

Recently, it has become clear that advertising is growing in popularity across all industries. With the evolution of technology, there has been a significant global tendency toward brand publicity. Even though advertising has many benefits, there are some negatives as well. Both viewpoints will be discussed in detail along with a conclusion in this essay.

It is clear that advertising is growing in importance in the news industry. For publicity, a variety of resources, including social media and television, are useful. One advantage of advertising is that it aids in more effective business sales. For instance, tourism benefits from positive and appealing publicity. More people are aware of the product. The fact that advertisements provide consumers additional choices is another draw. This is also a great method to save time. One can choose from a wider range of computers, for instance, even without rummaging through markets. Thus, it appears that both the supplier and the customer have gained from advertising.

Commercial advertisements have the potential to target certain demographics. Such as children or the illiterate, who may be duped by deceptive marketing strategies. According to a recent story in Al-Ahram Weekly, ten agencies that marketed illegal drugs were shut down by the Egyptian government. Of these agencies' clients, 95% were ignorant locals living in underdeveloped areas. Another unfavorable effect is that some families could experience stress as a result of having to meet the high expectations of their dependents.

However, there are also certain drawbacks to advertising. This might lead to competition among various trades. For instance, some companies can spend more money to draw customers to their subpar goods. In this approach, consumers can be duped by false advertising. Second, excessive advertising makes it difficult for consumers to choose products. People occasionally purchase unnecessary items. Money is wasted in this way. Therefore, some people believe that advertising has a greater detrimental impact on business.

In conclusion, despite growing in popularity, advertising still has issues. It is advised that sincere advertising will produce better results and be more advantageous for all parties involved.

Band 7.5 IELTS Essay

The use of advertising in the promotion of goods and services is growing. Even if they are thought to be beneficial, ads can have a lot of harmful effects.

There are unquestionably a number of advantages to advertising. Due to the massive expansion of advertising across practically all mass media and almost all hoardings. This industry is anticipated to create a variety of job opportunities. In other words, it gives jobs to copywriters, painters, and designers who create logos, contents, and concepts for commercials.

Another benefit is that marketing may make it possible for communications about goods and services to contact potential consumers. This would enhance business sales. Additionally, clients may only be kept in the loop about recently announced products by advertising. As a result, individuals have more options when it comes to their favorite things, which raises their comfort level and living standards.

Advertising, though, can have a few drawbacks for consumers. Customers may feel confused about products as soon as corporations or businesses exaggerate. Even alter the facts about them for commercial gain, making it difficult for them to choose the ones that suit their tastes.

Facts also support the notion that product prices rise in direct proportion to increases in advertising costs. The reason might be that the massive price of advertisements is covered by the sales price of the promoted goods. As a consequence, the advertised goods may be more expensive than necessary. Finally, there is a good chance that customers may buy items that are unneeded. If they are unable to resist the attraction of things that are offered beyond what buyers expect. One would consider this tendency to be a monetary waste.

In summary, based on the aforementioned justifications. People may experience a variety of advantages as well as disadvantages from the expanding use of advertisements.

Band 8.5 IELTS Essay

In recent times, advertising has ingrained itself deeply into our daily lives. Almost every item is promoted through a variety of media, including YouTube, television, and websites. While some people favor this development, others are typically opposed to it. This is due to a number of factors. I will address various points of view and offer my stance on the subject in this essay.

People who think advertising is not particularly helpful are on one side of the debate. The primary justification for this opinion is that viewers of these advertising have a propensity to make unneeded purchases. Another factor is that some products do not perform as promised in advertisements. For instance, several coding boot programs these days provide a 100% guaranteed income for each graduate of their boot camp. But after careful research, it was discovered that a job may be a full-time employment, a part-time job, or an internship. It is clear why this argument has got momentum as a result.

A huge number of consumers will be impacted if there are reasons that contributed to the industry's volume being reduced. The ability to introduce new goods and opportunities to consumers is another advantage of advertisements. Despite the pointless place cards and posters, customers might end up consuming more affordable goods or purchasing their ideal house. So it seems to make sense that advertising has become a necessary component of modern business.

However, some people are in favor of advertisements. The market is currently incredibly competitive, which is the main explanation. It is better to publicize a business so as to increase its appeal among the general public rather than allowing it to go unnoticed. Marketing, for instance, has a significant impact on the proportion of sales of two goods that top companies release on the same day. According to a recent poll, properly promoted products increase sales by 40%. Even though some people or businesses like to use false advertising to sell their items, the buyer ultimately has the final say.

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Children Are Facing More Pressures Nowadays from Academic, Social and Commercial Perspectives IELTS Writing Task 2
People Should Follow The Customs And Traditions IELTS Writing Task 2
Too Much Emphasis Is Placed On Testing These Days IELTS Writing Task 2
Government and Individuals are Spending Too Much Money IELTS Writing Task 2
Consumption of the World's Resources IELTS Writing Task 2
Is it Right to Exclude Males or Females from Certain Professions IELTS Writing Task 2
Ambition IELTS Writing Task 2
People Today do not Feel Safe either at Home or when they are Out IELTS Writing Task 2
Social Networking Sites have a Huge Negative Impact IELTS Writing Task 2
Most Countries Believe That International Tourism Has Harmful Effects IELTS Writing Task 2
Natural Resources IELTS Writing Task 2
There is a General Increase in Anti-Social Behaviours IELTS Writing Task 2

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Advertising Advantages And Disadvantages | 8 Biggest Limitations and Disadvantages of Advertising

March 6, 2023 by Prasanna

Advantages And Disadvantages of Advertising: When you hear the words “advertising”, you probably think of a banner on a website or TV commercials. It’s important because it can help make products and services appear to be more desirable by promoting them to a broad audience. In other words, advertising is an essential component to the success of any business. It serves as a medium for businesses to showcase their products and brands, allowing them to make more sales and attract more customers.

Students can also find more Advantages and Disadvantages articles on events, persons, sports, technology, and many more.

The word advertisement comes from the 15th-century French word “advertisen” which means to “take notice of.” Advertising is marketing a product or service that is intended to bring about a change in consumer behaviour, purchase, brand awareness, or loyalty. The act of advertising pushes an idea, concept, or product into the public consciousness by creating memorable ads that generally persuade consumers to buy the advertised products.

Advertising is usually placed in various media such as television, radio, newspapers, magazines and many other things. It can also be on billboards or through social networks such as Facebook and Twitter. The primary goal of advertising is to make products and services appealing to the target audience. In this article, we shall explore the advantages and disadvantages of advertising and its implications in the modern world.

Advantages of Advertising

Disadvantages of advertising, comparison table for advantages and disadvantages of advertising, conclusion on advertising – advantages and disadvantages, faqs on advantages and disadvantages of advertising.

Advertisement has a lot of advantages. It provides information about products and services to companies, people, and consumers. It’s often used to promote sales or even public service announcements that can help the community. Other advantages of advertising are as follows:

Useful when introducing a new product/ service in the market – When introducing a new product to the market, advertisements are helpful in getting the word out. These ads can be useful for finding an audience and promoting the product. Advertisements can also help to boost market share for products that are on the market. It also helps to advertise the manufacturer’s brand. Therefore, advertising can be considered a vital tool for businesses and marketers to use in their marketing strategy.
Beneficial for market expansion – Expanding the market is one of the many advantages of advertising. Even though the economy has been slow for some time now, advertising can help to expand its market and bring new customers into a company’s business. Advertising also allows companies to give their products or services more exposure than they could otherwise afford to do so.
Helps to increase sales – In order to stay in business, companies must be able to grow their sales. Advertising is the best way for a business to increase sales. Many businesses rely on advertising in order to grow their market share and stay afloat financially.
Fights competition – Advertising is important for companies, but it also helps to fight competitors. Advertising brings people in and gives them a way to interact with your company. If you market your company well, then people will buy from you because they like what you are offering. When your competitors start advertising, it can put more pressure on the market that makes customers want to switch over to a different brand.
Builds good-will – Advertising builds good-will in the minds of the people. When a company advertises with a positive message, it spreads hope and confidence to its target audience. People are willing to buy what they see advertised because they believe that if the product is so great, then other people must feel the same way.
Educates the customer – Advertising educates the customer about different products on the market. It helps them make a decision about what is best for them. For example, if an advertisement for a product says that it’s great for people with dry skin, then it may be something to consider purchasing.
Promotes salesmanship – One of the main benefits of advertising is that it promotes salesmanship. To make a sale, people will have to be persuaded to purchase the product or service. Advertising helps sellers convince potential customers that their product or service is worth purchasing. This is especially important for companies with higher prices because they must persuade buyers to purchase their products or services instead of cheaper products and services from competitors.
Can generate employment opportunities – Advertising is a way for companies to create awareness about their products and services through word of mouth. It also stimulates economic activity through the creation of new jobs that may not otherwise exist.

Advertising has a lot of disadvantages such as invading people’s privacy, stealing information and creating addiction. Other disadvantages of advertising are as follows

Advertising does not promise sales – While advertising serves as a great way to get the word out about your product, it is not a guarantee of sales. It can create a positive buzz around your company but will not necessarily lead to any sales unless you put in the work.
Risk of misrepresenting facts – Ads are a risk for companies because they must sometimes misrepresent facts to make their product seem more appealing. This can lead to the company being sued. For example, in 2013, Volkswagen paid billions of dollars to settle claims that it had knowingly emitted illegal pollutants with its diesel cars and deceived consumers.
Can create negative brand awareness – Advertising can create a negative brand awareness. For example, if you have a product with a design that is too similar to other competitors, then potential customers may think the product is pointless because it does not offer anything different from the others.
Increased Cost for company – As a business, advertising is an important way to promote your brand. However, it could also be expensive if the company doesn’t know how to measure its return on investment and manage its costs.
Compels people to buy products or services they do not need – The internet has made buying goods and services easy, but it also can be bad for people. For example, advertisers know that if they successfully introduce an item to consumers, they will likely buy it. In other words, advertising encourages mindless spending. People are bombarded with ads on a daily basis and the more they see them, the less likely they are to think before purchasing a product.
Adds to the Cost of Product or service – Advertising can be a good thing for a company that’s trying to sell something. It can help spread the word about a product or service and make it more popular overall. However, the cost associated with the advertising can add up to the cost of the product or service in the end.
Advertising can get deceptive – One of the biggest downsides to advertising is that it can be deceptive. Companies are able to put out ads that make products seem like they are the best value when, in fact, they may not be.
May create a Monopoly – Advertising has the potential to create a monopoly. This means advertising can price consumers out of the market and limit their choices. Even worse, advertisers can use their power to make low-quality products seem like valid options, and this is why people should be wary about advertising.

Following are the advantages and disadvantages of advertising:


Useful when introducing a new product/ service in the market	Advertising does not promise sales
Beneficial for market expansion	Risk of misrepresenting facts
Helps to increase sales	Can create negative brand awareness
Fights competition	Increased Cost for company
Builds good-will	Compels people to buy products or services they do not need
Educates the customer	Adds to the Cost of Product or service
Promotes salesmanship	Advertising can get deceptive
Can generate employment opportunities	May create a monopoly

Advertising is a marketing strategy that uses various communications media to promote the sale of goods and services. It includes advertising on television, radio, magazines, newspapers, websites, social media channels, and outdoor poster displays. Advertising is important because it can help a business grow. It’s also a necessity in a free society that needs to share and communicate information. Without advertisements, businesses would have little opportunity to connect with new customers.

Question 1. What is Advertising?

Answer: Advertising is a form of marketing used to build, maintain, and enhance the image, standing, and perceived value of a thing or person.

Question 2. What are the advantages and disadvantages of Advertising?

Answer: Advertising can be seen as a way to reach a large number of people. It can also be used to reach a certain type of person who would otherwise not be reached. On the other hand, advertising is often criticised for manipulating people into buying things they don’t need or want.

Question 3. Why is advertising important?

Answer: Advertisements are everywhere, whether it’s on TV, newspapers, or social media. In fact, we can’t escape them because they’re in our faces. Advertising is important for many reasons:

It helps businesses grow and stay afloat
It helps individuals learn about products and goods
It gives people the opportunity to advertise their company
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Unveiling the Power Play: Advantages & Disadvantages of Advertising

Jun 7, 2023 | Digital Marketing

Advertising is one of the most powerful tools in the business and is capable of attracting millions of consumers worldwide. Companies search out other advertising agencies and pay them to advertise their products on different platforms. The goal of this investment is simple, to reach people and urge them to buy their products and services.

Advertisement involves researching much information related to demographics, culture, people, gender, and many other factors to determine success. A brand can grow and thrive with the help of advertising, however, if done improperly, it can also be an ignominy. Henceforth, it is significant to review the advantages and disadvantages of advertising as mentioned in this article.

1.1 Set brands and products apart from the competition
1.2 Increase product & brand awareness
1.3 Attracting Current and Potential Customers
1.4 Increase Sales volume and ROI
1.5 Reach multiple markets and population groups simultaneously
2.1 It is money and time consuming
2.2 Challenging for small businesses
2.3 It creates a general disturbance
2.4 No surety of returns
3 Concluding Advantages & Disadvantages of Advertising

Advantages of Advertising

Set brands and products apart from the competition.

There’s always a possibility of an alternative product in the market for the same product you are offering, which increases the competition. This necessitates an innovative marketing approach to set your product apart from other competitors.

The quality of advertisement makes the audience aware of the quality product you are offering which can help you create a powerful image in the minds of the consumers. Consequently, effective tailored advertisements that highlight the benefits of the products, their suitability for the consumer’s budget, and the professionalism of services offered can persuade customers to choose your product over the competition.

Increase product & brand awareness

Alerting the target audience about the existence of a product and brand is crucial. Advertisements have been proven to be a compelling tool for building brand awareness and effectively spreading the word about your business in a short period.

Well-established businesses use effective advertising strategies to enhance awareness about their products and services which in turn increases their sales. The strategies may include advertising a newly launched product or service, highlighting advancements in existing products, or offering discounts and benefits via service. This also provides an opportunity to market a brand’s authentic taste and distinctive qualities that are crucial to its reputation.

Attracting Current and Potential Customers

Advertising plays an important role in making the marketing sales funnel successful. In addition to building awareness, advertisements also increase considerations and conversions. More leads can be generated by effective advertisements that inform audiences about business operations. This includes promoting a new store’s opening through advertisements or publicizing the location of the business etc. Moreover, ads on Facebook, Twitter, and Linkedin can grow the followers base and help you connect to more people thus expanding your connectivity.

Increase Sales volume and ROI

Advertising serves as the motive to drive sales and increase return on investment(ROI) by targeting current and potential customers who are one step away from completing the desired conversion.

Traditional advertisements like print ads, billboards, and broadcast ads are beneficial to increase awareness about your business, but they can be expensive. Digital advertising techniques like display ads, search engine ads, social media conversion-optimized, and retargeting ads are cost-saving which can further give an advantage by increasing ROI and sales volume.

Reach multiple markets and population groups simultaneously

Advertising is one of the most straightforward ways to reach multiple demographics simultaneously. This can help businesses better identify the demographics and population to whom their customers belong, providing information that allows for duplicating prospects.

Marketing through various paid and unpaid platforms enables the collection of useful data which could be analyzed to know precisely where to target ads to increase awareness and sales. Advertising also allows a company to reach out to new markets to effectively judge the influence of its marketing methods.

You Might Like: Navigating the Differences Between Advertising and Publicity

Disadvantages of Advertising

It is money and time consuming.

Advertising proves to be a very costly and time-consuming function. A lot of time is consumed from creating and editing videos for ads to finding space on platforms offering flexible budgets to run your ads. Therefore, advertising becomes a strategic activity for businesses, and allotting specific budgets and setting targets are recommended to overcome the consequences.

Moreover, in some scenarios, it has been found that the cost of advertisement increases the set budget which affects the cost of the advertised products and consequently decreases the sales volume.

Challenging for small businesses

Small business owners lack resources and budget for advertisements as a result of which they get lost in the market. Large firms are the ones who dictate the entire market of products and goods which makes it challenging for medium enterprises to make their presence and do their business.

It creates a general disturbance

Advertising may have a positive effect on the economy but it also impacts negatively on the consumers when it happens over and over again. Also, according to digital marketing experts, on average a person is exposed to 6,000 to 10,000 ads every single day. Many of the ads become repetitive and irritating which can develop hate towards a brand or an entity. This proves to be a major disadvantage of advertising.

No surety of returns

Advertising may cost thousands if not millions of dollars but cannot guarantee a surety in return on investment. This is why it becomes important for any digital marketing company to research demographics and audience groups to find the pain points before advertising. As long as there is some sort of valid value proposition there will always be some sort of return on investment. Even then, a million-dollar campaign could bring a $1 return.

Concluding Advantages & Disadvantages of Advertising

Advertising is an advantageous practice as it can increase brand and product awareness and simultaneously set you apart from the competition. Effective advertising strategies can help any company to ensure a good return on investment but it’s not always likely to achieve that feat. Further, make sure to do the proper research, allocate a flexible budget, and be patient for a campaign to be successful.

Brandshark is India’s leading creative digital marketing agency and we can help your brand grow and stay visible on the internet. Contact us now – Our professionals will help you at every stage from generating leads and improving brand authority to increasing your sales and driving website traffic.

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ADVANTAGES AND DISADVANTAGES OF ADVERTISING

IELTS essay ADVANTAGES AND DISADVANTAGES OF ADVERTISING

Structure your answers in logical paragraphs
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Use cohesive linking words accurately and appropriately
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6 band Nowadays some people think that parents teach there children about society good other think that school is the best place. discuss your openion. It is desire of all the parents their child become extraordinary and well educated. While there are those who think that the school is the place where kids acquire better knowledge, other hold that they try to prepare and get educate there kids by themselves. This essay analyze both these aspects an ...
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One should not aim at being possible to understand but at being impossible to misunderstand. Marcus Fabius Quintilian
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5.5 band There is an increasing trend to having smaller families. Is this a positive or negative development? In recent years, there are many people who think that there are positive effects on having a smaller family. I agree to some extent with this view, while there many are negative aspects to this opinion, it seems to be more likely to have beneficial impacts on the family. To begin with, it is true t ...
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Discuss the advantages and disadvantages of advertisements

Recently it has been seen that advertising is getting very popular in all fields of trade. With the advent of technology, there is a huge trend of publicity of different brands all over the world. Although there are tremendous advantages of advertisement but there are some drawbacks too. This essay will elaborate both points of views with final conclusion. It is seen that advertisement is becoming an important part of setting news buisness. Many resources like social media and television are helpful for publicity. One of benefit of advertisement is that it helps for better selling of a trade . For example tourisam is effected with good and attractive publicity. People are more informed about the product. Another attraction of advertisement is that it provides more options for buyers. This is good way of saving time too. For example someone can make more choices to buy a computer even without wondering around in markets. Thus it seems that advertisement has benefited seller and buyer both. At the same time advertisement has some disadvantages too . This can cause a competition between different trades. For example some people can spend more money to attract buyers for their low quality products. This way people can be fooled with fake publicity. Secondly too much advertisement make confusions for buyer for selection of products. Sometimes people buy un necessary stuff . This way there is waste of money. So some people think that advertisement has more negative effects on buisness. In conclusion, although advertisement is getting popularity but it has its own problems. It is recommended that if an advertisement is done with real honesty it will show more better results and will be more beneficial for everyone.

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Many people think that every individual is responsible for their own healthy lifestyle others believe that governments should take care of it Discuss both views and give your own opinion 85
task 1 cambridge 9 paper 3 70
Discuss the advantages and disadvantages of advertisements 85
Happiness is considered very important in life Why is it difficult to define What factors are important in achieving happiness 67
we live in a world of technology these days while internet brings with clear advantage the problems in term of security of information outweighs the advantage to what extent you are agree 87

Essay evaluations by e-grader

Grammar and spelling errors: Line 1, column 1, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: Recently it has been seen that advertisi... ^^ Line 2, column 1, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: ...oints of views with final conclusion. It is seen that advertisement is becomin... ^^^^^ Line 2, column 245, Rule ID: COMMA_PARENTHESIS_WHITESPACE Message: Don't put a space before the full stop Suggestion: . ...t it helps for better selling of a trade . For example tourisam is effected with g... ^^ Line 2, column 582, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1] Message: Did you forget a comma after a conjunctive/linking adverb? Suggestion: Thus, ...en without wondering around in markets. Thus it seems that advertisement has benefit... ^^^^ Line 3, column 1, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: ...t has benefited seller and buyer both. At the same time advertisement has some ... ^^^^ Line 3, column 62, Rule ID: COMMA_PARENTHESIS_WHITESPACE Message: Don't put a space before the full stop Suggestion: . ...advertisement has some disadvantages too . This can cause a competition between di... ^^ Line 3, column 389, Rule ID: COMMA_PARENTHESIS_WHITESPACE Message: Don't put a space before the full stop Suggestion: . ... Sometimes people buy un necessary stuff . This way there is waste of money. So so... ^^ Line 4, column 1, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: ...as more negative effects on buisness. In conclusion, although advertisement is... ^^^^^ Line 4, column 155, Rule ID: WHITESPACE_RULE Message: Possible typo: you repeated a whitespace Suggestion: ...at if an advertisement is done with real honesty it will show more better results... ^^ Line 4, column 178, Rule ID: MOST_COMPARATIVE[2] Message: Use only 'better' (without 'more') when you use the comparative. Suggestion: better ...is done with real honesty it will show more better results and will be more beneficial for... ^^^^^^^^^^^

Transition Words or Phrases used: but, if, second, secondly, so, thus, for example, in conclusion

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech: To be verbs : 19.0 13.1623246493 144% => OK Auxiliary verbs: 7.0 7.85571142285 89% => OK Conjunction : 6.0 10.4138276553 58% => More conjunction wanted. Relative clauses : 7.0 7.30460921844 96% => OK Pronoun: 22.0 24.0651302605 91% => OK Preposition: 32.0 41.998997996 76% => OK Nominalization: 13.0 8.3376753507 156% => OK

Performance on vocabulary words: No of characters: 1460.0 1615.20841683 90% => OK No of words: 281.0 315.596192385 89% => More content wanted. Chars per words: 5.19572953737 5.12529762239 101% => OK Fourth root words length: 4.09427095027 4.20363070211 97% => OK Word Length SD: 2.96334982312 2.80592935109 106% => OK Unique words: 155.0 176.041082164 88% => More unique words wanted. Unique words percentage: 0.551601423488 0.561755894193 98% => OK syllable_count: 466.2 506.74238477 92% => OK avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by: Pronoun: 7.0 5.43587174349 129% => OK Article: 0.0 2.52805611222 0% => OK Subordination: 2.0 2.10420841683 95% => OK Conjunction: 0.0 0.809619238477 0% => OK Preposition: 3.0 4.76152304609 63% => OK

Performance on sentences: How many sentences: 23.0 16.0721442886 143% => OK Sentence length: 12.0 20.2975951904 59% => The Avg. Sentence Length is relatively short. Sentence length SD: 25.1028131637 49.4020404114 51% => The essay contains lots of sentences with the similar length. More sentence varieties wanted. Chars per sentence: 63.4782608696 106.682146367 60% => More chars_per_sentence wanted. Words per sentence: 12.2173913043 20.7667163134 59% => More words per sentence wanted. Discourse Markers: 2.73913043478 7.06120827912 39% => More transition words/phrases wanted. Paragraphs: 4.0 4.38176352705 91% => OK Language errors: 10.0 5.01903807615 199% => OK Sentences with positive sentiment : 11.0 8.67935871743 127% => OK Sentences with negative sentiment : 6.0 3.9879759519 150% => OK Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion: Essay topic to essay body coherence: 0.174724859814 0.244688304435 71% => OK Sentence topic coherence: 0.0558985997608 0.084324248473 66% => OK Sentence topic coherence SD: 0.0709850238967 0.0667982634062 106% => OK Paragraph topic coherence: 0.109998476097 0.151304729494 73% => OK Paragraph topic coherence SD: 0.0150734655646 0.056905535591 26% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability: automated_readability_index: 9.2 13.0946893788 70% => Automated_readability_index is low. flesch_reading_ease: 50.84 50.2224549098 101% => OK smog_index: 8.8 7.44779559118 118% => OK flesch_kincaid_grade: 9.2 11.3001002004 81% => OK coleman_liau_index: 11.99 12.4159519038 97% => OK dale_chall_readability_score: 7.94 8.58950901804 92% => OK difficult_words: 66.0 78.4519038076 84% => More difficult words wanted. linsear_write_formula: 7.5 9.78957915832 77% => OK gunning_fog: 6.8 10.1190380762 67% => OK text_standard: 9.0 10.7795591182 83% => OK What are above readability scores?

--------------------- Rates: 61.797752809 out of 100 Scores by essay e-grader: 5.5 Out of 9 --------------------- Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

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IELTS Writing Task 2 Essay Topics 2024

Below are essay topics and questions for IELTS Writing Task 2. They comprise of previous topics, common topics and trending topics in the world today. You must prepare all topics fully because ideas for topics are marked in the IELTS writing task 2 test.

However, you must also review all common topics which are likely to be repeated and repeated most years. Click here: 100 Common Essay Questions. I’ve also put a link to free model essays and tips at the bottom of the page.

IELTS Essays Topics for 2024

These essay questions may be reworded and the tasks changed (for example an opinion essay changed to a discussion essay). These are guides for your preparation this year. The essay question changes with each test and different questions are used each day.

Advertising

Some people think that adverts control what we purchase, while others think they are useful sources of information on products. Discuss both sides and give your opinion.
Fast food advertisements can be found on TV and throughout social media which tempts people to eat unhealthy food. Should fast food ads be banned?
Many adverts target children. What problems does this create? And how can these problems be solved?
For these essay topics, see my list of essay topics for Housing, Buildings and Urban Planning . The questions are likely to be repeated.
More companies should employ older people. Do you agree?
More business meetings are being conducted online rather than person to person. What are the advantages and disadvantages of this trend?
Some companies use a lot of packaging when selling their products. Why is this? Is it a good thing?
Some people think that next day delivery services are a good thing, while others think such services are having a negative impact on the environment and so should be stopped. Discuss both sides and give your opinion.
Companies should relocate their factories to rural areas. Is this a good idea?
Some companies encourage workers to be competitive, while others encourage teamwork. Discuss both sides and give your opinion.
Large supermarkets will be the death of small, local shops. Do you agree?

Crime and Punishment

(note: frequent topic in IELTS and also a real life case in US of a parent being found guilty of a crime committed by their child this year: read article )
Do developments in technology make crime easier to detect or do they make people more vulnerable to crime? Discuss both sides and give your opinion.
Many people who commit crime have a low level of education. Are education courses in prison the best way to reduce crime rates?
Some people think that teenagers should be given the same punishment for crimes as adults. What is your opinion?
Some films glorify criminal behaviour which might tempt some people into crime. Do you think such films should be banned?
Tourism is increasing in many far to reach places around the world. Do the advantages outweigh the disadvantages of this trend?
Traditional ways of life are being lost in the modern world. Why is this happening? Do you think it is a positive or negative trend?
The government should support local artists financially. Do you agree?
People should adapt how they live to fit into a new country. Do you agree?
The world would be a better place with only one culture and no cultural misunderstandings. Do you agree?
Children can benefit from spending more time with their grandparents. Do you agree?
Parents have a responsibility to help children with their homework, but others believe children should do it on their own. Discuss both sides and give your opinion.
Adult children are choosing to live with their parents longer. Why is this happening. Is it a positive or negative trend?
Parents should be solely responsible to keep their children safe online. To what extent do you agree?
For this topic, see my list of essay questions: IELTS Essay Questions for Topic of Food

Note, most of these questions are repeated each year.

More people are educating themselves with online educational sources. Do the advantages outweigh the disadvantages?
Schools, not parents, should be responsible for teaching children good behaviour. Who should be responsible for teaching children good behaviour? What can be done to promote good behaviour in children?
Some schools no longer teach children handwriting skills. Do you think this is a positive or negative trend?
Online education is better than classroom education. Discuss both methods of education and give your opinion.
University education should be free for all. Do you agree?
Having a university education is the best way to guarantee a successful career. To what extent do you agree?
While some parents think homework puts too much pressure on children, others believe it is essential for a child’s educational development. Discuss both sides and give your opinion.
Some people think that children who fail in school will have a limited future. Do you agree?
Computers and smart phones will be the death of handwriting, grammar and spelling. Do you agree?
Schools should put more emphasis on sport and exercise, while others believe that schools should focus on science subjects. Discuss both sides and give your opinion.
Some people think tests are better than continual assessment as a way to evaluate school children. What is your opinion?
Many children and adults enjoy watching historical films and serial dramas. What are the advantages and disadvantages of learning about historical events or characters from such sources?
Some children are home schooled. Do the advantages outweigh the disadvantages of home schooling?
Reading books is essential for a child’s development. Do you agree?

Environment

Recycling is an important part of protecting the environment. Why is this? How could more people be encouraged to recycle?
Environmental problems should be tackled internationally, not nationally. Do you agree?
The government should take full responsibility for environmental issues, but others believe it ought to be the responsibility of individuals. Discuss both sides and give your opinion.
Plant and animal diversity is declining around the world. Why is this happening? Why is this a problem? (this question might also be a cause/solution essay)
Some people believe the world is getting hotter. What are the causes and possible solutions for global warming?
The government should encourage people to use electric cars. What are the advantages and disadvantages of electric cars?
Low-cost airline travel is damaging the environment. Do you agree?
Obesity is a growing problem around the world. Why is this? What can be done about it?
Mental health problems are having a greater impact on people. Why is this? What solutions can you suggest?
Having a good work-life balance is the key to a healthy life. Do you agree?
To ensure children’s health, schools should provide free nutritious meals. To what extent do you agree?
For this topic, see previous reported questions as they are likely to be repeated: Language Essay Questions

Life & Lifestyle

People were happier in previous generations compared to now. To what extent do you agree. Note: This question can also be about stress.
Some people think that teenagers are happier than adults, but others do not agree. Discuss both sides and give your opinion.
People should donate part of their income to charity. Do you agree?
Some people like change, while others prefer stability. Discuss both sides and give your opinion.
Some people live in the moment, while others prefer to plan for the future. Discuss both sides and give your opinion.
People living in communities are less socially connected with each other than in the past. Do you agree?
Fewer people are visiting shops to make their purchases. What are the advantages and disadvantages of this trend?
People knew how to relax in a healthier way in the past than now. Do you agree?
People in the past had more hobbies which made their lives interesting compared to people today. Do you agree?
More and more elderly people are living at home alone with very little social contact. Why is this happening? What can be done to improve the situation?

Media & News

Some people think national news is more important than international news, while others disagree. Discuss both sides and give your opinion.
More and more people are accessing the news online. Is all online news trustworthy?
Celebrities are often in the press. Should they have the right to total privacy whenever they want?
Some people think celebrities are poor roles models for children? Do you agree?
Social media promotes luxurious lifestyles. Is this a bad thing?
Social media promotes appearance over character. Do you agree?
Social media provides a convenient outlet for people to vent their negative feelings about a situation or a person. Do you think this is a positive or negative development?
More and more people are streaming films and serial dramas online. Is this a positive or negative development?
Some people think saving money is the most important thing, while others believe it is better to spend money and enjoy life. Discuss both sides and give your opinion.
Spending money on luxury items or special occasions is very expensive. Do the advantages outweigh the disadvantages?
Money management should be taught in schools. Do you agree?
Schools should be responsible to teach children money management. Do you agree with this?

People & Personality

For this topic, see the essay questions on this page: People, Personality & Communication
Note, even though this topic might not appear in the GT test, it could appear in IELTS Speaking Part 3 so everyone should prepare ideas and vocabulary for it.
In many areas of work, robots are being given more roles. Is this a positive or negative trend?
Smart phones provide an instant way to video record or photograph someone. What are the advantages and disadvantages of this development?
People are spending too much time on their smart phones. Why is this? Is it a positive or negative trend?
Online translations will one day make learning foreign languages obsolete. What is your opinion?
Some companies rely 100% on technology for calculations and other such functions. What advantages does technology bring to the workplace? Is there a downside to relying too much on technology?

Travel and Tourism

See this page for essay questions for this topic: Travel and Tourism

World Issues

Note, these topics appear most years in the test.

The gap between rich and poor countries is expanding. How can it be resolved?
With the growing gap between rich and poor countries around the world, some people think that rich countries should economically support poorer countries more than they have in the past. Do you agree?
Homelessness is a problem only the government can tackle. To what extent do you agree?
More and more people are migrating from rural to urban areas. Why is this? What problems does it create?
Green spaces should be prioritised in urban areas. Do you agree?
Overpopulation is an increasing problem in urban areas around the world. What is the main reason for this? What could be done to tackle it?
Littering is an increasing problem in many countries. What is the reason for this? What measures can be taken to tackle it?
With a growing population, families should be prepared to take responsibility for their elder family members. To what extent do you agree?
Companies should employ more old people. What are the advantages and disadvantages of doing this?
Having a good education is the best way to secure a good job. Do you agree?
Some people think it is good to socialise with work colleagues, while others believe in maintaining a professional distance. Discuss both sides and give your opinion.
Some companies prefer people to work in the office, while others facilitate their employees to work from home. Discuss both sides and give your opinion.
Being self-employed is becoming more common these days. Is this a positive or negative development?
Some people think that working fewer days per week actually increases productivity in workers. To what extent do you agree?
Older people make better managers and company directors than younger people. To what extent do you agree?

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Advertisements have impacted our modern world. discuss the advantages and disadvantages of advertisements., advertisement have impacted our modern world. discuss the advantages and disadvanteges of advertisement., 1. advertisements have impacted our modern world. discuss the advantages and disadvantages of advertisements..

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DOI: 10.18438/eblip30518
Corpus ID: 270529665

Students’ Perspective of the Advantages and Disadvantages of ChatGPT Compared to Reference Librarians

Mary-Kathleen Grams
Published in Evidence Based Library and… 14 June 2024

3 References

Chatgpt and librarians for reference consultations, immediacy as a better service: analysis of limitations of the use of chatgpt in library services, how to assess a survey report: a guide for readers and peer reviewers, related papers.

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IELTS Writing Task 2 Advantages and Disadvantages Essay Topic
However, advertising could cause several disadvantages for customers. ... This essay shall advocate the development and constructive impact of advertising. Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen ...
17 Biggest Advantages and Disadvantages of Advertising
3. The cost of advertising can be a disadvantage to small businesses. The cost of TV advertising at local television stations is at least $5 for every 1,000 viewers during a 30-second commercial. Then you have the cost of creative development when taking this marketing approach to consider.
Advantages and Disadvantages of Advertisement
Advantages of Advertisement. Increased Awareness - Advertisements help to increase awareness of a product or service, by introducing it to a wider audience. This can lead to increased interest and sales. Targeted Audience - Advertisements can be targeted to a specific audience, based on factors such as age, gender, and interests. This helps to ensure that the right message is reaching the ...
16 Advantages and Disadvantages of Advertising
Advantages and Disadvantages of Advertising - Introduction. Advertising is a marketing strategy that aims to promote a specific product, cause, or service. The term "advertising" comes from the Latin word "adventure," which means to turn someone's attention towards something. A business, company, or organization tries to reach a ...
Essay On Advertisement for Students and Children
Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products. Share with friends.
Advantages and Disadvantages of Advertising
Everything you need to know about advantages and disadvantages advertising. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience. Advertising is directed to a large number of people and not to one individual. That is why we call ...
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It is well known that "money makes money". For example, a business should advertise its products to create awareness. An average individual gets 1,000 messages every day from different brands. This promotes business. However, advertising comes with advantages and disadvantages that should be considered. Here are the pros and cons of advertising. Pros 1. […]
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The primary disadvantage of advertising is cost. Marketers question whether this communication method is really cost-effective at reaching large groups. Of course, costs vary depending on the medium, with television ads being very expensive to produce and place. In contrast, print and digital ads tend to be much less expensive.
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Advertising is a means of creating awareness and promoting a product or service in the market. It is a paid form of communication to inform the public about an idea, good or service. Advertising is a market communication intended to influence people's actions and persuading them to buy or try the product.
IELTS Writing Task 2 essay with model answer
IELTS Writing Task 2 essay with model answer. You should spend about 40 minutes on this task. Write about the following topic. Advertising has become an inevitable part of our lives. Some people believe that it is a positive aspect of our lives while others are of opposite belief. Discuss both views and give your opinion. Write at least 250 words.
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Somebody asked me whether I had a sample answer for the question below, which comes from Cambridge IELTS book 6. I realised I had an old essay that I wrote with some students, so I'm sharing that with you today. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
IELTS essay advantages and disadvantages of advertising
On the one hand, the cost of advertising can increase the cost of consumer products. This is because companies and conglomerates spend billions of dollars in order to advertise a product. In the end, companies are forced to include these costs into their product which ultimately makes them expensive. For example, a beats headphone only costs 18 ...
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He graduated in computer science at the Faculty of Science, Birzeit University, Palestine, in 2000. He obtained an MSc in computer science at the Kind Abdullah II School for IT, The University of Jordan, Jordan, in 2003. Hamarsheh has published numerous papers in international refereed journals and conferences. Corresponding author.
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DOI: 10.18438/eblip30518 Corpus ID: 270529665; Students' Perspective of the Advantages and Disadvantages of ChatGPT Compared to Reference Librarians @article{Grams2024StudentsPO, title={Students' Perspective of the Advantages and Disadvantages of ChatGPT Compared to Reference Librarians}, author={Mary-Kathleen Grams}, journal={Evidence Based Library and Information Practice}, year={2024 ...

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17 Biggest Advantages and Disadvantages of Advertising

List of the Advantages of Advertising

List of the Disadvantages of Advertising

Advantages and Disadvantages of Advertisement

What is Advertisement?

Advantages of Advertisement

Disadvantages of Advertisement

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Advantages and Disadvantages of Advertising

Advantages and Disadvantages of Advertising – Introduction

Advantages of Advertising

1. Helps in Market Expansion

2. Leads to Increased Sales and Revenue

3. Provides Competitive Advantage

4. Builds Brand Awareness and Recognition

5. Empowers Consumers through Informative Advertising

6. Offers Innovative Promotion

7. Powerful for Social Welfare Campaigns

8. Helps Differentiate Product in a Competitive Market

Disadvantages of Advertising

1. Impact on Sales is Uncertain

2. Negative Publicity Risks

3. Challenge of High Advertising Costs for Small Businesses

4. Creates Monopoly Through Aggressive Advertising

5. Communicates Misleading Information

6. Leads to Overconsumption and Greediness

7. Increase in Intrusiveness and Privacy Concerns

8. Cultural and Social Impact

Final Thoughts

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Advantages and Disadvantages of Advertising

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Disadvantages of Advertising :

Advantages and Disadvantages of Advertising – With Criticisms

Criticisms of Advertising:

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Advantages and Disadvantages of Advertising – With Objections against Advertising

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Advantages and Disadvantages of Advertising – As a Promotional Tool

Weaknesses of Advertising:

Pros and cons of advertising

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IELTS Writing Task 2 Model Answer: Discussing the pros and cons of advertising.

IELTS Writing Task 2 essay with model answer