Company Description/Overview
Products/Services Offered
Market Analysis
Marketing and Sales Strategies
Operations and Management
Financial Plan
Appendices
In simple terms, a business model is how the business will make money. Selling ice to eskimos, for instance, is a bad business model. Selling team jerseys to rabbit sports fans, on the other hand, is a solid business model.
The components of a business model are best illustrated by Swiss entrepreneur Alexander Osterwalder’s Business Model Canvas, which is a visual representation with nine sections. Four sections represent internal elements of a business that enable it to function and are related to costs.
Four other sections represent external elements that enable the business to bring in revenue and are related to the customer. The ninth section is the business’ value proposition.
The value proposition is at the heart of your business model. Your value proposition, which should be no more than two sentences long, needs to answer the following questions:
Key activities are all the activities required to run the business and create the proposed value. These can include product development and distribution and any other necessary activities.
The cost structure is a sum of all you’ll need to spend to make the business function. It’s the costs you’ll incur to run the business and bring in revenue.
Key partners are external partners involved in delivering value, such as vendors and suppliers, or maybe a bank.
Key resources are any necessary practical elements that come with a cost. These might include your office space, employees, and equipment like computers.
Revenue streams are the ways in which you receive payment from customers. You may have more than one revenue stream, such as via direct sales and subscriptions.
Customer segments are the groups of people to whom you provide goods or services. In other words, your target market. Maybe your products are aimed at younger women, for instance, or older men. Whatever your target segments, you should build customer personas of each group so that you know how and where to reach them with your marketing.
Customer relationships refer to how you interact with your customers to deliver value. Your interactions may be online only, by phone, in-person, or all of the above.
Channels refer to how you reach your customers, such as social media, internet search, direct sales calls, trade shows, and so on.
If you’re just starting a business, the Business Model Canvas is a great way to understand and examine your business model. One thing to remember is that the elements you put in your Canvas will be based on assumptions that will at some point be tested in the market and adapted as needed.
Another thing to remember is that you do not need to do a Business Model Canvas. It’s merely an exercise that can help provide insight into your business model.
A business plan is a detailed document that describes how the business will function in all facets. The key is in the “plan” part of the name. It will specify how you’ll launch your business, gain customers, operate your company, and make money. A business plan, however, is not a static document .
The initial version will be based largely on assumptions, supported by research. As you run your business you’ll constantly learn what works and what does not and make endless tweaks to your plan.
Thus, creating a business plan is not a one-time action – it’s a dynamic and continuous process of crafting and adapting your vision and strategy.
You’ll present your business plan to potential backers, though in recent years some investors have begun to embrace the Business Model Canvas as a tool to assess a business’ potential.
A strong business plan includes eight essential components .
The executive summary is the initial section of your business plan , written last, summarizing its key points. Crucial for capturing investors’ and lenders’ interest, it underscores your business’s uniqueness and potential for success. It’s vital to keep it concise, engaging, and no more than two pages.
This section provides a history of your company, including its inception, milestones, and achievements. It features both mission (short-term goals and driving force) and vision statements (long-term growth aspirations). Objectives, such as product development timelines or hiring goals, outline specific, short-term targets for the business.
Detail the product or service you’re offering, its uniqueness, and its solution to market problems. Explain its source or development process and your sales strategy, including pricing and distribution channels. Essentially, this section outlines what you’re selling and your revenue model.
Remember, although the financial section might seem daunting, it is pivotal for understanding the economic feasibility of your business. Proper financial planning helps in making informed decisions, attracting investors, and ensuring long-term sustainability. Don’t hesitate to engage financial experts or utilize tools and software to ensure accuracy and comprehensiveness in this section.
The appendices section of a business plan is a repository for detailed information too extensive for the main document. This can include resumes of key personnel, full market research data, legal documents, and product designs or mockups. By placing this data in the appendices, it keeps the main plan concise while allowing stakeholders access to deeper insights when needed. Always ensure each item is clearly labeled and referenced at the relevant point in the main document.
As you can see, business models and business plans have some similarities, but in the main they are quite different. Your business model explains the foundational concept behind your business, while a business plan lays out how you’ll put that model into action and build a business.
When you’re starting a business, it’s best to have both, as the work of getting them done involves learning about your business from every angle. The knowledge you’ll gain is likely to be invaluable, and could even be the difference between success and failure.
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November 28, 2023
In the world of business, two terms often emerge as foundational elements to startup founders, seasoned entrepreneurs, and everyone in between: the Business Plan and the Business Model. Both are crucial, yet their roles, purposes, and impacts are distinct, and understanding these differences can mean the difference between the success and failure of an enterprise.
In a landscape where innovation is rampant and industries are constantly evolving, having clarity about one's business direction is indispensable. It's akin to a sailor knowing the direction of the wind and having a map. While the wind's direction can be equated to the broader strategy of the sailor (the Business Model), the map which plots out the course in detail is akin to the Business Plan.
Yet, with these tools being so pivotal, it's alarming how often they are misunderstood or used interchangeably. Some entrepreneurs pour weeks into crafting the perfect business plan, only to realize they haven’t clarified their fundamental business model. Others sketch out a brilliant business model on the back of a napkin but falter when asked for the detailed strategy and projections that a business plan requires.
This guide aims to dissect the nuances between a Business Plan and a Business Model, highlighting their unique roles in the entrepreneurial journey and offering insight into how each can be harnessed most effectively. By the end of this exploration, readers will have a clear roadmap (pun intended!) for their own business endeavors, understanding when, why, and how to leverage each tool.
In order to delve deep into the distinctions between a Business Plan and a Business Model, it's imperative that we first lay down clear definitions for each term. This ensures that as we progress, we're aligned in understanding and can avoid any ambiguities. So, let's start by putting these cornerstone concepts under the microscope.
A Business Plan can be envisioned as a detailed blueprint for setting up a business and ensuring its success. It's a comprehensive document that articulates what a business intends to achieve and the strategies it will deploy to make those aspirations a reality. Let's break down the typical components:
A Business Model is akin to the conceptual foundation of a business. It succinctly defines how a company plans to generate revenue, make a profit, and ensure sustainability in a competitive market. Core components of a business model include:
With these definitions at our fingertips, it becomes easier to discern the distinct role each plays in the grand scheme of establishing and running a business. As we progress further, we will delve into how these elements differ in scope, objective, and application.
Having delineated clear definitions for both a Business Plan and a Business Model, it's now time to pinpoint their distinctive differences. While both tools are essential to a business's success, they serve varied purposes and are used at different stages of the entrepreneurial journey. Let's explore the primary differences between the two:
In essence, while the business model is about conceptualizing the heart and soul of the enterprise, the business plan is about putting flesh to that skeleton, bringing it to life with details, strategies, and actionable steps. Grasping these nuanced differences is vital for entrepreneurs as they chart the course of their business journey.
The distinctions between a Business Plan and a Business Model are clear, but knowing when to deploy each can be equally as crucial. Their application at the right junctures can enhance clarity, attract resources, and drive effective implementation. Here's a guide on when to use which:
In summation, while the Business Model encapsulates the very soul of the enterprise, the Business Plan serves as the detailed blueprint for bringing that vision to fruition. Knowing when to focus on each, and how to leverage them effectively, can guide businesses through their initial setup, growth, challenges, and expansions. Both tools, when used strategically, are the compass and map guiding a business towards its envisioned success.
A theoretical understanding of the distinction between Business Plans and Business Models is one thing, but observing them in practice can offer an invaluable perspective. Let’s explore some real-world examples that showcase these tools in action:
In essence, these examples vividly illustrate how the foundational concept of a business (Business Model) is different from the detailed strategy for its operation and growth (Business Plan). While the model captures the essence, the plan dives into specifics. Both are integral at different stages, and as seen with companies like Netflix, they need to be revisited and revised as the company evolves.
Throughout this exploration of Business Plans and Business Models, one thing remains abundantly clear: both are indispensable tools in the toolkit of every entrepreneur and business leader. However, understanding the nuanced differences between the two and knowing how to deploy each effectively can significantly impact a company's success.
A Business Model provides the visionary blueprint of a company – it's the big picture that showcases what the company stands for, its primary methods of generating revenue, and how it intends to deliver value to its target market. It’s the foundation upon which a company is built, a reflection of its core identity.
On the other hand, a Business Plan dives into the specifics, detailing the strategies, operations, financial projections, marketing approaches, and other key components necessary to bring the business model to life. It's the roadmap, detailing the route a business needs to take to achieve its goals.
In the rapidly changing world of business, where consumer preferences evolve, technologies disrupt traditional operations, and markets are continually in flux, having a robust business model is crucial. But it’s the detailed business plan that allows businesses to navigate these complexities with precision, foresight, and strategic acumen.
Drawing inspiration from real-world examples, we've seen how giants like Netflix and Uber have effectively utilized both these tools. They've conceptualized innovative business models and then deployed detailed business plans to capture market share, adapt to changes, and remain at the pinnacle of their respective industries.
In conclusion, as an entrepreneur or business leader, think of the business model as your compass, giving direction and purpose. The business plan is your map, detailing the terrain and showing the path forward. With both in hand, you're not only set for the journey but also equipped to tackle the challenges and capitalize on the opportunities that lie ahead.
Foundational Differences: A Business Model provides an overview of how a company creates, delivers, and captures value, whereas a Business Plan delves into the detailed strategies, operations, and financial projections for realizing the model.
Strategic Application: The Business Model sets the core vision and foundation for a business, while the Business Plan acts as a roadmap, detailing steps for achieving business goals and milestones.
Real-world Applications: Successful companies, such as Airbnb, Uber, Netflix, and Dropbox, have effectively conceptualized innovative business models and employed comprehensive business plans for strategic execution and growth.
Necessity for Adaptation: Both the business model and business plan should be revisited and revised periodically to ensure alignment with evolving market realities and business objectives.
Call to Action: Entrepreneurs and businesses should constantly reflect on, refine, and update their models and plans, engage with experts, commit to continuous learning, and actively share insights to ensure sustained success.
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Business plan, business model, strategies, financial forecasts, and whatnot!
Starting a business means encountering new terms every day, but not exactly knowing when to use what!
Two such terms are business plan and business model. People often use them interchangeably, and it’s okay if you do too. Today we’ll change that so you know which to use when.
In this article, we’ll conduct a thorough business plan vs. business model comparison to understand their meanings and know their purpose.
So, let’s kick-start this journey now.
A business model is a mechanism that directs how you create, deliver, and attain value in the market; it’s the profit-generating plan of your company.
This involves identifying your value proposition, targeting specific customer segments, defining revenue streams, leveraging key resources, and forming strategic partnerships.
Simply put, it’s how you sell your product to make money.
The essential elements of a business model are:
A business plan is a comprehensive document that outlines your entire business operations. It covers everything from launching products and setting milestones to planning an exit strategy, detailing every step of your business journey. A business plan describes what a company does, its vision & goals, and its strategies.
Essentially, a business plan serves as a roadmap for how your business will operate, grow, and achieve success.
Here are the core components of a business plan:
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Now that you know the exact meaning of a business model and business plan, it’s time to understand the difference.
Your business model focuses on optimizing the internal and external company operations to earn maximum profits. It explains your relationship with dealers, distributors, service partners, customers, and target audience.
Conversely, your business plan focuses on how you set business goals, create strategies, make predictions, and manage labor to sustain and scale your business. It also outlines your relationship with your customers, competitors, industry, and the market.
Adopting the right business model(s) help you:.
Gain a competitive edge
Incorporating a unique business model amazes your audience and attracts them to be your first-time customers. It also provides you with a competitive edge over other businesses in your industry.
Ensure sustainability and scalability
A business model pushes an entrepreneur to have monthly update meetings and plan what the next month should exactly look like. Many businesses shut down due to poor financial management, which is why a business model is required.
From economic storms to unexpected difficulties, a business model ensures both sustainability and scalability.
Inspires trust in investors
Investors know the failure rate of small businesses, which is why incorporating a clear business model provides a sense of security. They will also know that you have a strategy and what your profitability expectations are for the upcoming years.
Test the viability of your business idea
A business plan defines the target customers and their willingness to pay for your product or service. This way, your business idea will be validated, helping you decide whether to move forward with it or not.
Acquire funding
If you want funds from banks, investors, or other parties, then you’ll require proper financial details like goals, plans, and projections. A good business plan will help you impress investors.
Plan for exit
A business plan includes strategies and a timeline to accomplish any task, which helps in planning your business’s exit too. While handing over your business or closing it directly, meeting the financial goals is also important—which are very specific in the business plan.
Other advantages of writing an ideal business plan include:
First, consider the scalability of your business, then measure the value you offer. List down your competitors, segment your customers, see the market potential, and then choose a business model.
Here are other points to consider:
Answer a few questions first, like where you think your business will be in 10–15 years, what’s your expected income, or what are your projections.
A business model outlines how a company creates, delivers, and captures value. Understanding different types of business models can help identify the best approach for their businesses, ensuring growth. Some of the types of business models are:
Each type of business plan serves a unique role, whether it’s for a startup looking to enter the market, an existing business planning for growth, or a company looking to improve its operational efficiency. Here is an overview of the most common types of business plans:
There’s no standard answer for business plan vs. business model; the choice entirely depends on your business’s specific needs and objectives.
Additionally, planning is an ongoing process. You can’t create a business plan or a business model and rely on that for years to come!
So, to keep your business model and business plan updated, explore a business plan app like Upmetrics . It has a business model canvas template, sample business plans, and an AI assistant to help you plan as many times as you need.
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Can i write a business plan without a business model.
No, a business plan is like a roadmap for your business—but it also needs direction. This direction comes from a business model. A business model explains how you’ll make money by defining its target market, value proposition, revenue streams, cost structure, and distribution channels. So, writing a business plan after making a business model is advisable.
Well, no! For funding an investor would want to know everything about your business like the management team, competitive landscape, industry analysis, financial projections, and more. So, having a business plan for funding is necessary.
Create a business model and a business plan when you’re starting a new business or launching a new product or service. However, you need to create or alter both documents if there are any shifts in the current business operations.
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There’s a big misconception about the whole business model vs. business plan debate because both terms have been wrongly used. Today, we’ll look into what they’re really for and why they’re needed for the business.
Strategy has always been a building block of business. In the ever-competitive and highly volatile industry, you have to come up with a sustainable advantage over your competitors. Few lucky entrepreneurs successfully start on the right foot, but luck often runs out while keeping a great momentum. This is where a solid business strategy comes to play.
You can’t just launch your startup without establishing where it’s heading. You need a business strategy to identify which direction you’ll operate towards. This is why a business plan and a business model are essential factors in a company’s success. But because they seemingly have a similar purpose, they’re mistakenly used interchangeably. The truth is, one cannot exist without the other.
To truly understand the difference between a business model vs. a business plan, we’ll need to define what they are and what they’re used for.
A business model is the company’s rationale and plans for making a profit. It explains how a company delivers value to its customers at a specific cost. A business model would include details about the company’s products and services, its target market, and all expenses related to the operations and production.
It’s considered a roadmap for a business to achieve its financial goal in a given period. It maps out how you can sustain the value you deliver to your customers. Entrepreneurs use it as a tool to study, test, and estimate cost and revenue streams.
They can make quick hypothetical changes to the business model to determine how a financial decision can impact their long-term operations . This allows business owners to anticipate and adapt to trends and challenges in their industry.
Consequently, a strong business model also helps attract investors, recruit talent, and motivate employees. The management and staff are often motivated by how well a company adheres to the business model.
When it comes to different kinds of business models, there are several options for a company. For example, a software company might go with a subscription model because it’s easier to sell their product through a license subscription. On the other hand, retail companies might go for the accessories model because it’s more straightforward.
In determining which type of business model to use, companies choose the style that best suits their operations and industry. A growing method is using a combination of business models to create a hybrid system for the business.
The following are some of the most widely used types of business models:
Now that we’ve established what a business model is, it’s time to learn how to create one for your startup. Your business model has to answer all the critical questions about your business.
Here are the key components you must include in your business model:
Keep in mind, the business model has to be updated regularly to fit your goals. All companies undergo a stage of maturity that directly affects the business model it follows.
For early-stage startups, the business model would ideally be simple and straightforward. Most business owners would even opt for a flat organization where staff could communicate their concerns directly to the owner. This, of course, will change as the company expands.
Now that we’ve learned what a business model is, it’s time to move on to the next part of the business model vs. business plan discussion. So, let’s discuss what is a business plan.
A business plan is a written document that details a company’s goals and its strategies to achieve them . It’s considered the “blueprint of the business” because it summarizes all the essential aspects of the company such as finance, marketing, and operations.
It serves as a reference for the company owner and the management in making major business decisions. It can also be presented to investors when the owner is raising capital. It’s beneficial for startups who have no proven track record since a business plan can pitch its full potential.
A business plan is not only helpful to a business in its early stage, but it also helps it pivot during unforeseen circumstances. In a volatile industry, a company needs to adapt quickly and efficiently. Hence, update the goals and methods should accordingly.
So, what should a business plan include?
Business plans vary according to industry, but there is a general format for writing a business plan. You can expand or shorten this template based on long-term goals.
You can choose from a wide selection of business plan templates when it comes to the actual writing. Remember to keep it concise and avoid jargon in the content. You will present your business plans to investors and stakeholders; hence, they need to get a clear idea of it in one reading.
At this point, we’ve established that both a business model and a business plan are essential to success. However, both can only take your business so far. How well you execute and follow them is a whole other story. It’s challenging to start a startup , let alone maintain it.
If you want to avoid common startup mistakes , you need to build your business on a strong foundation. Hire the best people, invest in reliable tools, and sign up for mentoring.
Speaking of mentors, Full Scale founders Matt DeCoursey and Matt Watson are incredibly passionate about helping entrepreneurs succeed. They’ve created Full Scale to assist startup owners in launching and managing their companies.
Full Scale is an offshore software development company that offers a wide array of services for startups. We offer the best talent and resources needed to begin your entrepreneurial journey.
We have seasoned project managers, marketing specialists, and technology experts at your service. We’ll take care of all the hassles out of your daily operations so you can focus on your core competencies.
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It might be stating the obvious, but planning and preparation are keys to success in business.
After all, entrepreneurs put in hard work to develop their product, understand the market they plan to serve, assess their competitive landscape and funding needs, and much more.
Successful business owners also take time to document their strategies for guiding the growth of their companies. They use these strategies to take advantage of new opportunities and pivot away from threats.
Two common frameworks for documenting strategies – the business model canvas and the business plan – are also among the easiest to get confused.
Though they can complement each other, a business model canvas and a business plan are different in ways worth understanding for any entrepreneur who’s refining their business concept and strategy.
Let’s start by digging deeper into what a business model canvas is.
You may have heard the term “business model” before. Every company has one.
Your business model is just a description of how your business will generate revenue. In other words, it’s a snapshot of the ways your business will be profitable.
Writing a business plan is one way of explaining a company’s business model. The business model canvas takes a different approach.
A business model canvas is a one-page template that explains your business model and provides an overview of your:
While the business model is a statement of fact, the business model canvas is a strategic process—a method for either documenting or determining your business model.
It’s meant to be quickly and easily updated as a business better understands what it needs to be successful over time. This makes it especially useful for startups and newer businesses that are still trying to determine their business model.
You can think of a business model canvas as a condensed, summarized, and simplified version of a business plan. It’s a great way to quickly document an idea and get started on the planning process.
The business plan is a way to expand on the ideas from the canvas and flesh out more details on strategy and implementation.
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The simplest way to think about your business model canvas is to map it out visually. A business model canvas covers nine key areas:
[Want an even simpler alternative? Try downloading our free one-page plan template and start building your plan in less than 30 minutes.]
To get a better sense of how a business model canvas documents business strategy, consider a company like Netflix. The streaming company’s business model is based on generating subscription revenue through its content library and exclusive content.
If Netflix executives were to create a business model canvas, it would map out how the company leverages key resources, partnerships, and activities to achieve its value proposition and drive profitability. The business model is the destination.
The great thing about a business model canvas is that you can quickly document business ideas and see how a business might work at a high level. As you do more research, you’ll quickly refine your canvas until you have a business idea you think will work.
From there, you expand into a full business plan.
If a business model canvas captures what a company looks like when it’s operating successfully, then a business plan is a more detailed version along with a company’s blueprint for getting there.
Think of your business plan as a process of laying out your goals and your strategies for achieving them.
The business plan is more detailed, and changes over time. It examines each aspect of your business, from operations to marketing and financials.
The plan often includes forward-looking forecasts of a company’s projected financial performance. These are always educated guesses. But these forecasts can also be used as a management tool for any growing business.
Comparing actual results to the forecast can be a valuable reality check, telling a business if they’re on track to meet their goals or if they need to adjust their plan.
A business plan is also a must for companies hoping to receive a bank loan , SBA loan , or other form of outside investment . Anyone putting up funds to help you grow will want to see you’ve done your homework.
So a business plan is how you not only prepare yourself, but also show your audience that you’re prepared.
While there are several different types of business plans meant for different uses, well-written plans will cover these common areas:
Avoid the trap of using the two terms interchangeably. As we’ve shown, the two have different focuses and purposes.
The business model canvas (or our one-page plan template ) is a great starting point for mapping out your initial strategy. Both are easy to iterate on as you test ideas and determine what’s feasible.
Once you have a clearer sense of your idea, you can expand the canvas or one-page plan into a business plan that digs into details like your operations plan, marketing strategy, and financial forecast.
When you understand how – and when – to use each, you can speed up the entire planning process. That’s because the business model canvas lays out the foundation of your venture’s feasibility and potential, while the business plan provides a roadmap for getting there.
The work of business planning is about connecting the dots between the potential and the process.
Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.
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A business model is a holistic framework to design how a business might create and capture value. A business plan is a document explaining how a business might become viable. Where a business model is made to be tested, a business plan’s primary goal is to gain investments.
Aspect | ||
---|---|---|
A is a strategic framework that outlines how a business creates, delivers, and captures value. It focuses on the core components of a business’s operations and revenue generation. | A is a comprehensive document that outlines a company’s goals, strategies, financial projections, and operational details. It is often used for fundraising and as a roadmap for the business. | |
The primary purpose of a business model is to describe the of how a business will make money and create value for customers. | A business plan serves as a that provides guidance on how a business intends to operate and grow. It is often used for attracting investors or lenders. | |
Key components of a business model include the . | A business plan typically includes sections on the . | |
A business model emphasizes , simplifying complex business operations into key building blocks. | A business plan delves into , including market research, competition analysis, financial forecasts, and strategic milestones. | |
Business models are often and adaptable to changes in the market and business environment. Entrepreneurs can pivot easily based on customer feedback or market shifts. | Business plans can be and may require extensive updates when the business encounters unexpected challenges or opportunities, potentially leading to delays. | |
Business models are typically developed and iterated upon , helping entrepreneurs validate their ideas quickly and efficiently. | Business plans are usually created when the business is or when a more detailed operational roadmap is required for established businesses. | |
Business models are useful for , often at the startup or early stages of a venture. | Business plans are commonly used for for established businesses. | |
Business models are often represented using visual tools like the , which provides a quick overview of key components. | Business plans are primarily presented as with detailed narratives and financial tables. | |
Business models encourage as they allow entrepreneurs to explore various ways to create and capture value. | Business plans may prioritize over rapid innovation, potentially leading to slower adaptability. | |
Investors may appreciate a clear and compelling business model that demonstrates a . | Investors often require a comprehensive business plan to evaluate the of a business. | |
Business models can evolve and adapt to market changes, allowing businesses to stay relevant over the long term. | Business plans may become outdated and less relevant once a business is operational, often requiring frequent updates. | |
Developing a business model typically and is suitable for resource-constrained startups. | Creating a comprehensive business plan can be in terms of time and expertise, often involving multiple team members or consultants. | |
A business model provides and helps in making decisions that align with the core value proposition and revenue generation. | A business plan serves as a for executing strategies, including marketing, operations, and financial management. | |
Business models can be presented in a that quickly conveys the essence of the business’s value proposition. | Business plans typically involve , which can be lengthy and text-heavy. | |
ROI on developing a business model can be , as it provides a clear understanding of how the business intends to create value and generate revenue. | ROI on creating a business plan may be if it successfully attracts investors or lenders and helps secure funding. |
Table of Contents
It is easy to confuse a business model with a business plan . Yet those tools have specific functions, in some cases similar, in most other cases completely different.
Indeed, while a business model is a framework to understand the way an organization works, a business plan is a document that helps to understand the future strategy of an organization and its expected performance in a three to five years time frame.
While in some cases, a business plan can also serve the purpose of better understanding your own business, and in some other cases, the business model can be comprised within the business plan .
Indeed, as an investor, I want to know exactly how your business works or how you think it will work in the future. Keeping a distinction between those tools is critical.
In particular, I want to focus on the critical difference from two perspectives:
If you’re looking for a tool whose aim is to show how attractive your business is, a business plan is the most suited for that.
Indeed, suppose you want to attract investors and grow your business via external resources.
In that case, a detailed business plan is the most effective way to allow those investors to understand the several parts of your business.
Also, the business plan is a way to show where you see the business in the future. Indeed, one key ingredient of a business plan is a set of projections for three-five years.
While investors will also want to know what kind of business model you want to build (depending on whether or not your business model will be scalable will make or break the interests of investors).
The primary tool to show where your business will be in the future and to address the kind of resources needed to get there is the business plan. In short, for external subjects to know about your business and invest in it, the business plan is the best tool.
Among the tools to leverage on to understand your business, a business model is one of the most effective.
Indeed, the business model is a framework (usually a one-page) that allows you to understand how your business works from several perspectives.
Depending on what kind of business you’re trying to build or where you want to steer your organization, you might want to look at a few tools, such as:
Each of those tools will help you to build a different kind of business.
For instance, in a start-up phase, the business model canvas and the lean startup canvas are the most suited.
In a phase of scale-up, the lean startup is better suited than the business model canvas.
Instead, if you’re trying to blitzscale your business , the Blitzscaling Canvas will be your best companion.
In conclusion, if you’re looking for a way to understand better your business in the present or how to design a business model that can help you grow, the business model frameworks are the most suited to the business plan .
In some cases, though, a business plan might also work for that purpose, especially a one-page business plan.
A business plan is a tool that is most suited to shot external stakeholders where your business is headed and why they should finance or invest in its future.
The business model instead, is a framework that helps you assess how your business works from several angles and the kind of actions you can take in the now.
Below you can find an example on how to build a one-page business plan as well:
Case Study 1: Nike – Business Model vs. Business Plan
Case Study 2: Coca-Cola – Business Model vs. Business Plan
Case Study 3: Amazon – Business Model vs. Business Plan
Case Study 4: Tesla – Business Model vs. Business Plan
Case Study 5: Airbnb – Business Model vs. Business Plan
Case Study 6: Uber – Business Model vs. Business Plan
Case Study 7: Apple – Business Ecosystem vs. Business Plan
Case Study 8: Ethereum – Business Ecosystem vs. Business Plan
Key Difference – Business Model vs. Business Plan
Choosing the Right Tool
Business Engineering
Tech Business Model Template
Web3 Business Model Template
Asymmetric Business Models
Business Competition
Technological Modeling
Transitional Business Models
Minimum Viable Audience
Business Scaling
Market Expansion Theory
Speed-Reversibility
Asymmetric Betting
Growth Matrix
Revenue Streams Matrix
Revenue Modeling
Pricing Strategies
Cynefin Framework
SWOT Analysis
Personal SWOT Analysis
Pareto Analysis
Failure Mode And Effects Analysis
Blindspot Analysis
Comparable Company Analysis
Cost-Benefit Analysis
Agile Business Analysis
SOAR Analysis
STEEPLE Analysis
Pestel Analysis
DESTEP Analysis
Paired Comparison Analysis
Related Strategy Concepts: Go-To-Market Strategy , Marketing Strategy , Business Models , Tech Business Models , Jobs-To-Be Done , Design Thinking , Lean Startup Canvas , Value Chain , Value Proposition Canvas , Balanced Scorecard , Business Model Canvas , SWOT Analysis , Growth Hacking , Bundling , Unbundling , Bootstrapping , Venture Capital , Porter’s Five Forces , Porter’s Generic Strategies , Porter’s Five Forces , PESTEL Analysis , SWOT , Porter’s Diamond Model , Ansoff , Technology Adoption Curve , TOWS , SOAR , Balanced Scorecard , OKR , Agile Methodology , Value Proposition , VTDF
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What should your business model include , the importance of choosing the right business model, what is a business plan , what should your business plan include , business model vs business plan: the difference, business model vs business plan: conclusion.
Whether you are new to the world of entrepreneurship and business or you already have solid experience dealing with business terminology, there is no harm in refreshing your knowledge and making sure you know how to differentiate between a business model vs business plan .
Although both are essential, they serve different purposes and contain distinct information that can determine the success of your business, so in this article we will aim to cover everything you should know about these two terms that stand behind business model vs business plan syntax so you can cross them off from your entrepreneurial to-do list!
So, is there a winner in the business model vs business plan race, or are they simply complementary parts of every business? Let’s find out and explain these two ingredients needed to kick off your business.
When thinking about what stands between a business model vs business plan, you probably already know that the characteristic of business models is that there are multiple models that can be used in a business, and they always depend on the type of the product a company has.
Some of the most common business models are affiliate , product as a service , subscription model , franchise , and others.
A business model is basically the strategic blueprint that defines how your company creates, delivers, and, most importantly, how it is going to make profit in the future.
In simpler terms, it outlines how your business plans to make money and achieve its goals , describing what products or services it will offer, the target market it aims to capture, and the expected expenses and revenues.
Remember: a clear and detailed business model is the foundation of every successful venture. It’s not just about having a great idea, but about carefully mapping out how you’ll bring that idea to life and create value.
Your business model should include a compelling value proposition that determines your offerings and makes clear why customers should prefer them. You need to define your customer segments to tailor your approaches effectively, ensuring you understand who you’re serving and what they truly need.
Channels describe how you’ll reach your customers, while customer relationships detail the type of interactions you intend to maintain with them, whether through personalized service, automated systems, or community engagement.
Revenue streams outline how your business will earn money, be it through direct sales, subscriptions, or other creative monetization strategies. In your business plan, you should also provide clarity on key activities (what actions are crucial to deliver on your promise), key resources (what you need to operate), and key partnerships (who you’ll ally with to enhance your capabilities).
Finally, a thorough understanding of your cost structure will ensure that your business model is not only viable but also financially sustainable. Each of these elements works together to provide a comprehensive overview that will guide your business from startup to success.
Your business model sets the stage for introducing a structured, detailed business plan. So, let’s see how choosing the right business model for your business actually helps you:
Selecting the right business model is critical to the success of your business, as it defines the framework through which your business will operate and flourish. Here’s why the strategic choice of the right business model is fundamental:
Now that we have a better understanding of the basics of the business model, it’s time to examine the other business ingredient – the business plan. You will learn in more depth the correlation between business model vs business plan, and understand how they overlap.
Just as there are various business models to suit different types of products and services, there are also multiple frameworks for business plans tailored to diverse business objectives. Common types of business plans include traditional , lean startup , and operations plans , each serving different strategic purposes.
A business plan is essentially a comprehensive document that details how your company plans to achieve its goals . It goes beyond the strategic outline provided by your business model to specify the operational steps, financial projections, and marketing strategies your business will employ. It describes in detail what your business will do, who your customers will be, and how you plan to succeed financially .
In simpler terms, a business plan not only maps out the products or services you will offer but also elaborates on the target market, the business structure, the team that will lead your venture, and the financial investments involved. It helps you anticipate any potential challenges and elaborate a plan on how you would address them, ensuring your business navigates towards its strategic goals effectively.
Remember: a clear and well-thought-out business plan is indispensable for translating the vision of your business model into a roadmap that guides every aspect of your business. It’s not just about having an innovative idea, but about methodically planning how to bring that idea into reality and secure its success in the marketplace.
As we mentioned before, a good business plan is a must if you are looking to turning your strategic vision into actionable steps! Here are some key components that your business plan should contain:
Each of these components need to work together to provide a comprehensive and detailed overview of your business.
As you develop your business plan, consider using tools like IdeaBuddy to streamline the process and ensure that every aspect of your plan is well-crafted and aligned with your business goals.
Understanding the difference between a business model vs business plan can help you more effectively communicate the core of your business to stakeholders and guide your strategic decisions. The business model focuses on the conceptual aspects of the business, showing the big picture of how value is created and delivered, while the business plan details the operational and financial specifics needed to achieve those goals.
Here’s why understanding the difference matters:
We hope that now you understand the distinction and importance that stand behind the business model vs business plan buzzword. Let’s recap one more time: while the business model outlines the strategic blueprint for how your company will create, deliver, and capture value, the business plan details the specific steps and resources necessary to execute and achieve the goals set forth by your business model.
We hope this helps. For more information about the business model vs business plan topic, read the following articles:
Suggested read: What is a business model?
Suggested Read: Why do you need a business plan?
For those ready to dive deeper into the topic of business model vs business plan, or perhaps start a business from scratch, we have crafted an in-depth guide for all the steps of the way as you build your business – check it out here! 💡
Business model - explanation, key elements and the top 10 types, using ai for business planning: key advantages, pitfalls, and tips, you may also like.
You might be wondering what the difference is between a business plan and a business model. The truth is, they are different things with different purposes.
The main difference between a business plan and business model is that a business plan outlines your goals and strategy to grow your company, while a business model shows you how to generate revenues. Read on to learn more about this subject, including what types of business models there are and how to figure out which type best suits your situation.
During the business planning process, especially if you are trying to attract investors, there are 10 essential elements of a business plan which you must include as follows:
For each of these sections, you should provide an in-depth description of your research, analysis, and expected financial performance. You can learn more about the components of a business plan and review our repository of 100+ business plan examples to help you get started on writing your own business plan.
A business model should include the details of every way in which your business makes money. It’s important not to leave anything out, even if it seems insignificant. Every dollar counts!
Business models outline how your company generates revenues. On the other hand, business plans focus on the specifics of how the business will achieve sales and growth over a given period of time, typically five years. Business plans discuss your business model among other things and are critical if you want to gain investments to grow your business.
The business model strategy is very different from a business plan. While they overlap a bit, the critical difference is that a business plan outlines the goals and business strategy while the basic business model shows you how to make money.
Your needs will change over time so it’s important to be able to switch between these two documents when needed. For example, if your goal is long-term growth then you may want more information about what type of strategy would work best for this situation or which resources might help get there faster. On the other hand, if you’re looking for some immediate income then paying attention to the various types of models available could give you an idea of where to start with generating enough sales quickly without too much cost upfront.
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Since 1999, Growthink’s business plan consulting team has developed business plans for thousands of companies who have gone on to achieve tremendous success.
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Do you want to know the difference between a and a business plan? If YES, here is a detailed comparison and analysis and how each is used. A business plan and a business model look amazingly similar like two peas in a pod, but they are equally different, just like two peas in a pod. They are both part of each other but play different roles thus making the line between them seem dim.
A business plan and a business model both contain , customer retention strategy, revenue generation strategies, and overall, they are used to outline the vision of the company. So what then differentiates a business plan from a business model and how can you make a clear distinction of both?
What is a business model.
A business model is a company’s outlined plan for making profit. It identifies the products or services the business will sell, the target market it has identified , and the expenses it anticipates. A business model also shows the destination of the business, how it is meant to work, and what it is meant to become.
A business model ascertains how your business makes money. It identifies the services that your customers value and shows how funds are generated for the services your business renders to your customers. A small business can have more than one method of generating income, and it is the duty of the business model to simplify the money process by focusing on the largest income generator.
For instance, a gas station sells gas to customers, but it also provides other services such as a car wash, lube station, etc. The business model only recognizes the majority income generator, which is the sale of gas. Therefore, the business model will reflect the sale of gas to the customer, which generates income at the time of the customer’s purchase.
The business model summarily simplifies and makes revenue-generation easy to understand by focusing on the key generator, highlights exactly how you intend to acquire, retain, and service your customers. The business model can come in different distinct models like:
The business model is basically at the center of the business plan, as it describes how the company is positioned within its industry’s value chain, and how it organises its relations with its suppliers, clients, and partners in order to generate profits. The business plan translates this positioning in a series of strategic actions and quantifies their financial impact.
A business plan is a formal written document that contains business goals, the methods on how these goals can be attained, and the time frame within which these goals need to be achieved. A business plan acts like a GPS. It shows you the roadmap of how you intend to get to your destination as a business person.
It highlights the market opportunities you want to take advantage of, the existing competition, the strength and experience of your team, a detailed description of the products and services you intend to offer, and a roadmap that shows exactly how you intend to execute your plans in the market.
A business plan is a document presenting the company’s strategy and expected financial performance for the years to come.
The business plan provides the details of your business. It takes the focus of the business model and builds upon it. It explains the equipment and staff needed to meet the details of the business model. It also explains the marketing strategy of your small business, or how your business will attract and retain customers, and deal with the competition.
Furthermore, the business plan explains the financial stability of your small business at a particular point in time, as well as in the forecasted future. Overall, the business plan supports the business model and explains the steps needed to achieve the goals of that model
The business plan pays close attention to your goals, projects the cash flow, profits or losses, and ultimately shows how long and what would be required to enable the business break-even.
A sample structure of a business plan is seen below:
Some of the major differences between a business plan and a business model are outlined thus;
Sculpting success in the realm of commerce hinges on two critical blueprints: the business model and the business plan . As if peering through a dual-lens, one unveils the anatomy of value creation, while the other charts a course for achieving it. This isn’t about mere documents; it’s the lifeblood of strategic foresight and operational vision.
Here’s the crux: although they waltz together in strategic symbiosis, these entities each spin a unique narrative of your venture’s voyage. One sketches the architecture of your enterprise, laying bare the revenue streams and value proposition.
The other, a meticulous roadmap, presents meticulous market analysis, financial projections, and the operational plan set to navigate the turbulent tides of commerce.
By journey’s end, you’ll not just differentiate between the two but harness their combined power.
Delve into concepts like competitive advantage, customer segmentation, and scalability. Decode the mesmerizing narrative behind a robust strategic planning foundation. Sales forecasting, funding requirements, investor pitch decks.
A framework for creating economic value and capturing a portion of that value. | A formal document detailing a business’s objectives, strategies, target market, and financial forecasts. | |
To define how a company creates, delivers, and captures value in economic, social, cultural, or other contexts. | To guide management in running the business and to persuade external parties, like investors, to fund the business. | |
– Value proposition – Customer segments – Channels – Revenue streams – Cost structure | – Executive summary – Market analysis – Organization and management plan – Sales strategies – Financial projections | |
Typically more flexible, subject to adjustment as the company grows or market conditions change. | Tends to be a more rigid document, often used for a specific purpose, like seeking investment or a bank loan. | |
Primarily internal; used by founders and management to understand and operate the business. | Both internal management and external stakeholders, including investors, banks, and potential partners. |
The business model is the foundation of a company, while the business plan is the structure. So, a business model is the main idea of the business together with the description of how it is working.
The business plan goes into detail to show how this idea could work. A business model can also be considered the mechanism that a company has to generate profits. At the same time, the business plan also does its part in being the way a company can present its strategy. It is also used to show the financial performance that is expected for the near future.
Comparing how business models and business plans work to help you in different ways is important. A business model can help you be sure that the company is making money. It helps to identify services that customers value. It also shows the reciprocation of funds for the activity that a business renders to its customers.
Any business can have different ways of generating income, but the goals of the business model should aim to simplify the money process. It does this by focusing on the large income generators.
So, we now understood that a basic business model is a gateway to show how an organization is functioning. A business plan is a document that shows the strategy of an organization together with the expected performance details.
We can find the details of a company when we check its business plan. What it does is offer more info about the business model. It does this by explaining the teams needed to meet the demand of the business model. It explains the equipment needed, as well as resources that need to be obtained to start creating. Explaining the marketing goals , and how the business is going to attract and retain more customers over the competition , will be part of the model.
Another interesting thing when it comes to comparing business models and business plans is that they cannot function without each other. Just remember this, the business model is going to be the center of the business plan.
When comparing using a business model versus a business plan, we also need to understand each one better to draw some final conclusions. One of the first goals of a company could be to define its business model.
The business plan is going to be the detailed part that includes all the information and steps like Mayple’s marketing plan template, organization, products or services, sales plan, business proposal for investors , and so on. Some useful questions that you can use when developing your business plan are:
This is another old business model that has been used for quite some time. The basis of this model focuses on creating content that people want to check and then displaying it in front of them.
You can do it in many ways, however, we highly recommend trying one of the most popular marketing channels – email marketing. Shockingly, it has the highest ROI of all marketing strategies, especially if you use a powerful and affordable email software like SendGrid or Sender .
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It’s very common to make confusion on what’s the difference between Business Model and Business Plan. But, in fact, they are similar only in name. Their functions and purposes are quite different and, actually, complementary. While the business model refers to a one-page representation of how a company creates, delivers, and captures value, the business plan is an in-depth description on a long textual document form about how your company is structured and plan to achieve strategic and financial objectives. This business plan is a document that contains every data of the business – usually including its model. Let’s separate them both, to make it simple.
Your company’s business model is all about the way a company creates, delivers, and captures value. For example, a restaurant franchise is a business model. A Software-as-a-Service is another one. A razor-and-blade , a subscription company , a Freemium internet tool, a e-commerce marketplace . Each of that is a business model, with its own peculiarities. What it’s commonly mistaken with the business plan is not the business model itself. It’s, indeed, the business modeling tool . And this tool provides a base to design a business model. It’s, in fact, by modeling your business through this kind of tool that you’ll be able to identify your they main construction blocks of a business, who they relate to each other and combine to form a unique strategy. It’s with the business model tool that you may identify the key resources for your business to succeed, which key activities it must perform, who it has to interact with, and by which means and channels . Usually, this business model tool is a framework, made up of a single page, that allows you to recognize your own business under several perspectives. According to the type of business, you may take a look at different modeling options, such as Business Model Canvas , Value Propositions Canvas, Lean Canvas , and others. Each of them fits a different purpose. For example, if your business is brand new, the Business Model Canvas is likely to be the better option. On the other hand, for early validation of your startup, the Lean Canvas must be the most appropriate. And, to pivot your product, it’s a good idea to check the Value Proposition Canvas. In short, if you aim to understand your business better, from inside, or make predictions for growing your venture, then your need to work on your business model, not make a business plan. So, now, let’s check what the business plan is for.
A business plan is a written document that contains detailed information of the business, product/service, market, and the entrepreneur vision for the company’s future. It is basically the most accurate portrait of the field, products and services, customers, competitors, suppliers, all the operational and financial goals of the company, its marketing and sales strategy. Its purpose is to display the strengths and weaknesses of the business and to project the gains and losses of the organizations, in order to identify the viability and sustainability of the idea. The business plan is often a long document, made up of several pages. In general, it contains:
The goal of the business plan is to determine whether your idea is sustainable or not. It also shows the weaknesses to be repaired, as well as the strengths to be potentialized. It is a kind of script, to reduce the chance of failure. The business plan is a core document if you are looking for partners, in order to demonstrate profitability. Its focus is, indeed, to provide executives, investors, and any other stakeholders a full overview of the business. So, it is especially important when you are seeking loans, sources of financing, and investments. It is the best way to demonstrate that your business is trustworthy and solid enough for credit.
the difference between Business Model and Business Plan lies in key points like how they should be developed, where should the focus be, how to organize ideas and what are their main objectives.
Business Models and Business Plans are important documents to help you plan and organize your business strategy. It can be either a document for early-stage companies that need to validate hypothesis or big companies that need to plan ahead, capture investment or even make an IPO .
Whatever the case is, it is very important to understand that these are different terms, with different purposes and have different tools to develop them. To summarize here, the key terms that are commonly confused between each other:
Business model – provides a rationale for how a business creates, delivers and captures value, and examines how the business operates, its underlying foundations, and the exchange activities and financial flows upon which it can be successful. Business Plan – a formal document that typically describes the business and industry, market strategies, sales potential, and competitive analysis as well as the company’s long-term goals and objectives. Revenue Model – Outlines the ways in which your company will make money (e.g. revenue streams). Did you better understand the difference between Business Model and Business Plan? Comment below!
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What is a strategic business plan, business plan vs. business model.
Every successful business starts with a concept, a plan and a product or service that customers are willing to pay money to obtain. Business strategies are never conducted in a vacuum, however, and for a business to be successful, there must be a business plan and a business model generated. These two terms are unfortunately used interchangeably, but in reality, they are two very different documents that cannot exist without one another. It is essential that a business owner understand the use of a business model vs a business plan.
At its simplest, a business plan is a written description of the future of a business. It's a document that not only gets a business concept on paper but also outlines the people and steps that will be involved to lead the business to success. The business plan is where you discuss the industry and the need for a particular product or service, the business structure and how you will achieve success.
The business plan also talks about the market in which the business will operate, lays out the competition and what the plans are to position the business as a leader. Lastly, the business plan lays out the ever-important financial plan, discussing things such as income and cash flow, loans and obligations and when and how investors can expect to see a return.
A business model, on the other hand, is a business's rationale and plan for making a profit. If the business plan is a road map that describes how much profit the business intends to make in a given period of time, the business model is the skeleton that explains how that money will be made. A model covers everything from how a company is valued within an industry to how it will interact with suppliers, clients and partners to generate profits.
There are several different kinds of business models. A software company, for instance, might be based on a subscription model, which generates revenue from customers that renew subscriptions annually for a license to use the software. An example of an accessories model would be a razor company or computer printer company that guarantees future income through the sale of razor blades and printer cartridges.
While it's true that a business plan and business model are two separate documents, the reality is that the business plan cannot live without the business model. While a business plan can describe the structure of a business's financial goals, the business model explains how the money will flow - from customer generation to marketing to sales, and finally, to customer retention. The business model must have room to grow and adapt. Consequently, if the business model changes, so must the business plan.
One of the most prominent examples of a business model changing is currently occurring in the computer software industry. About 10 years ago, the way to purchase software programs was to go to the store and buy a CD-ROM to download the application and license to your computer. Today, the advent of cloud-based subscription services makes it possible for customers to download software and renew licenses remotely over the internet.
This transition to the Software as a Service (SaaS) subscription model has caused many businesses to change their plans. Companies affected by this shift include computer companies that no longer need to build machines with CD-ROM drives in them and software companies that no longer need to make or sell software in physical form.
As a result, software companies have had to change their business plans, including costs and infrastructure costs for cloud storage and bandwidth, as well as maintain a cloud operations team 24 hours a day, seven days a week. These ongoing efforts can increase costs and reduce margins, but they're a necessary adaptation to changing customer needs and market technology with the new business model.
John began his 25-year career in the editorial business as a newspaper journalist in his native Connecticut before moving to Boston in 2012. He started fresh out of college as a weekly newspaper reporter and cut his teeth covering news, politics, police, and even a visit from a waterskiing squirrel. He went on to work in the newsrooms of several busy daily newspapers, and developed a love for detailed storytelling, focusing on the lives and diverse tales that all people have to offer. Moving on to the business arena later in his career, John worked as a managing editor for a healthcare publishing company and a technology software firm. He’s used his background in broadcast journalism as a webinar moderator, voice-over specialist, and podcast narrator. John also holds a master’s degree as an elementary school teacher and spent 10 years working with and tutoring students of various ages and backgrounds, including multilingual students and students with special needs of all ages.
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Understanding business plans, how to write a business plan, common elements of a business plan, the bottom line, business plan: what it is, what's included, and how to write one.
Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.
A business plan is a document that outlines a company's goals and the strategies to achieve them. It's valuable for both startups and established companies. For startups, a well-crafted business plan is crucial for attracting potential lenders and investors. Established businesses use business plans to stay on track and aligned with their growth objectives. This article will explain the key components of an effective business plan and guidance on how to write one.
Investopedia / Ryan Oakley
Any new business should have a business plan in place before beginning operations. Banks and venture capital firms often want to see a business plan before considering making a loan or providing capital to new businesses.
Even if a company doesn't need additional funding, having a business plan helps it stay focused on its goals. Research from the University of Oregon shows that businesses with a plan are significantly more likely to secure funding than those without one. Moreover, companies with a business plan grow 30% faster than those that don't plan. According to a Harvard Business Review article, entrepreneurs who write formal plans are 16% more likely to achieve viability than those who don't.
A business plan should ideally be reviewed and updated periodically to reflect achieved goals or changes in direction. An established business moving in a new direction might even create an entirely new plan.
There are numerous benefits to creating (and sticking to) a well-conceived business plan. It allows for careful consideration of ideas before significant investment, highlights potential obstacles to success, and provides a tool for seeking objective feedback from trusted outsiders. A business plan may also help ensure that a company’s executive team remains aligned on strategic action items and priorities.
While business plans vary widely, even among competitors in the same industry, they often share basic elements detailed below.
A well-crafted business plan is essential for attracting investors and guiding a company's strategic growth. It should address market needs and investor requirements and provide clear financial projections.
While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.
Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.
The length of a business plan can vary greatly from business to business. Regardless, gathering the basic information into a 15- to 25-page document is best. Any additional crucial elements, such as patent applications, can be referenced in the main document and included as appendices.
Common elements in many business plans include:
Investors want to see a clear exit strategy, expected returns, and a timeline for cashing out. It's likely a good idea to provide five-year profitability forecasts and realistic financial estimates.
Business plans can vary in format, often categorized into traditional and lean startup plans. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.
A business plan isn't a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections. Markets and the economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All this calls for building flexibility into your plan, so you can pivot to a new course if needed.
How frequently a business plan needs to be revised will depend on its nature. Updating your business plan is crucial due to changes in external factors (market trends, competition, and regulations) and internal developments (like employee growth and new products). While a well-established business might want to review its plan once a year and make changes if necessary, a new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.
The lean startup business plan is ideal for quickly explaining a business, especially for new companies that don't have much information yet. Key sections may include a value proposition , major activities and advantages, resources (staff, intellectual property, and capital), partnerships, customer segments, and revenue sources.
A well-crafted business plan is crucial for any company, whether it's a startup looking for investment or an established business wanting to stay on course. It outlines goals and strategies, boosting a company's chances of securing funding and achieving growth.
As your business and the market change, update your business plan regularly. This keeps it relevant and aligned with your current goals and conditions. Think of your business plan as a living document that evolves with your company, not something carved in stone.
University of Oregon Department of Economics. " Evaluation of the Effectiveness of Business Planning Using Palo Alto's Business Plan Pro ." Eason Ding & Tim Hursey.
Bplans. " Do You Need a Business Plan? Scientific Research Says Yes ."
Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."
Harvard Business Review. " How to Write a Winning Business Plan ."
U.S. Small Business Administration. " Write Your Business Plan ."
SCORE. " When and Why Should You Review Your Business Plan? "
Entrepreneur Library
The Difference Between a Business Model and a Business Plan
By Samantha Garner, GoForth Institute
When you’re getting ready to start your small business, you might have heard that you should start with a business plan, or a business model. That’s great! But what are they, exactly, and how are they different from one another?
Business model
The business model is a blueprint for the business, outlining how you’re going to run your business, and how you’re going to make money.
There are five components in a business model:
Business plan
Where a business model is a blueprint, a business plan is a roadmap. A business plan is a formal written document that includes a description of the business you want to run, your business goals, and the plan for reaching those goals.
A business plan is a detailed document that contains sections such as: Marketing Plan, Startup Expenses and Capitalization, Management and Organization, Products and Services, and Operational Plan.
A business plan is usually developed around the answers to three common questions:
And is usually written for one or more of these five reasons:
Do you need both a business model and a business plan?
A business model and a business plan work in tandem. You need a good foundation and planning before you invest your time and money. To get started, check out our free One-Page Business Plan .
Samantha Garner is GoForth Institute's Director, Communications. Contact Samantha by email: [email protected]
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Business owners are often confused about the difference between a Business Model and a Business Plan . Although they are related, there are also distinct differences, and both deserve serious consideration as part of the business’s Strategic Planning process.
First, let’s define Strategic Planning as – the process for setting goals, determining actions to achieve goals, and mobilizing resources to execute the planned actions . This sounds simple and appropriate; however, most small businesses don’t have a Strategic Plan. By default, businesses that do not develop and follow a Strategic Plan evolve over time rather than take control of their own future. As a result, these businesses generally underperform their potential and, all too often, do not survive. The Strategic Plan provides clarity of direction and a means of measuring the business’s degree of success; with no Strategic Plan the odds of success are dramatically diminished. The Strategic Plan embodies both the Business Model and the Business Plan. So, what is a Business Model, and what is a Business Plan?
A Business Model captures the key elements of the company’s plan for how the organization will create, deliver, and capture value, in economic, social, cultural or other contexts . For example, a traditional business model for a retail business might be to use a chain of brick-and-mortar stores with media advertising to generate revenue and profits. An alternate business model for retail could use an on-line B-to-B web-site with search engine optimization (SEO) to generate sales and a brick-and-mortar distribution warehouse for order fulfillment. Therefore, it is appropriate to think of the business model as a conceptual representation of how the company intends to do business ; thus, the Business Model can be thought of as the skeleton and vital organs of the entity you know as your business.
A Business Plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. Think of the it as the muscles, connective tissue, and skin that overlay on the skeletal structure and vital organs represented by the Business Model; the Plan brings the Business Model to life. Business plans can be developed for a variety of audiences and may be externally or internally focused.
So the answer to the question about the difference between a Business Model and a Business Plan is that they are both part of an effective Strategic Planning process. The Business Model defines the business structure (what the company will look like and how it will operate). The Business Plan defines the expected operational results from effective utilization of the Business Model and effective execution of a set of action plans. Having an effective Strategic Plan is a very powerful business advantage that dramatically increases the odds of success. The lack of an effective Strategic Plan can lead to problems, chaos, and failure.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
A business plan outline is an initial overview of what goes into the business plan. An outline is created as the first draft and is likely a result of a “napkin” discussion or some other non-formal…
A business plan format is a structured description of what goes into the business plan. The business plan should present what the business will focus on, who will be on the business team, business….
Having a definitive strategy in place is critical for small businesses. This will define the plans you, as a small business owner, have in mind for moving from where you are currently to where you…
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Business Model and Business plan are interrelated to each other. Lets see a brief difference between business model vs business plan. Business Model acts as a centre for the business plan .
A business model is a framework used to design and depicts how a business might create and capture value. The business plan is a document explaining how a business might become profitable.
A business model is made to be tested while a business plan’s primary goal is to gain investments. If I talk about stages, designing a business model comes first, then we create a plan.
This plan describes strategies involved to build the business and match the plan with the business model.
In this blog, I will start with the difference then some key considerations involving why we should opt, how to write, and some examples of business models and business plans.
We would also be covering components of the business model that can be used while designing a business model canvas. The business model canvas is a tool which helps you to understand a business model in a clear and structured way.
Most entrepreneurs start with a strong vision to work on a perfect ideal plan. Instead of chasing an ideal plan, begin with a written description. This description should include who you are, what your ideas are, and why you are in that particular business.
Let’s take an example: If you are selling jewellery online, e-commerce is your business model. Your business plan is to sell jewellery.
Business Plans can be long and time-consuming. So, we need to format the plan properly. A business plan is a document containing detailed future projections such as tactics, goals to cover.
Business Models are structured proposals of a business containing an outline that is easy and less time-consuming. A one-page business model explains how an organization is working with the main idea.
This makes a business model fast, concise, and portable. I will discuss the critical difference from two perspectives:
If you want to attract investors and grow your business through external resources, a detailed plan is needed. This allows investors to understand the several parts of your business.
If I talk about the main ingredient of a business plan is a set of projections for three-five years. The interests of investors depend on whether your business model is scalable or not.
While investors will also want to know what kind of business model you want to build. The main idea is to show your business future projections and to address the kind of resources needed to get there through a business plan.
So, for external subjects to know about your business and invest in it, the business plan is the best tool.
To understand your business, a business model is one of the most effective. For instance, in a start-up phase, the business model canvas and the lean startup canvas are the most suited.
Each of those tools will help you to build a different kind of business. If you want to understand or design a business model that can help you grow, the business model frameworks are the most suited, vs business plan.
According to Alan Gleeson , who is the General Manager of Palo Alto Software, Ltd recently answered the difference between business model & business plan in a guest post on TechCrunch : –
“It is worth clarifying the business model vs business plan. A business plan details the business opportunity in a document whereas a business model represents a one-page visual representation or a simple verbal description”.
So if you are a technology-based startup who is looking to raise venture capital, then your business plan should focus on the Venture Capital with a PowerPoint slide deck and an executive summary.
However, if you are a coffee shop looking for a modest investment then the information should include a simple business plan.
Modern business planning is agile, flexible, concise, and more about goal setting than bound physical documents.
This planning process brings numerous benefits for the entrepreneur, such as an ability to look at the operations, to ensure internal focus and cash flow management.
Business Model Canvas and Business Plans are useful for an organization to grow. It depends on which stage of the project your company is working in.
Let us discuss the difference between the two and when they should be prepared for the growth of the business.
Business Model Canvas and Business Plan serve a very different purpose. If you are still checking and testing out different ways to roll out your business, BMC is the right place to start.
But, if you are looking for a loan from a bank or an investment for your business, a BMC is inadequate. Rather you should have a business plan. Business Model Canvas helps you, the founder, to figure out the business model and design it accordingly.
Business Plan is for an external stakeholder to analyze your business. The Business Model Canvas functions as a guide. It helps in quick communication between the owners of the business and its stakeholders.
So, let’s take an example of a startup business to understand it clearly. In the startup world, everything is highly changeable. Your business model or target audience can be changed in a month after you started.
And, can you imagine, you spent 3-5 weeks to write a full Business Plan & now you need to rewrite it again because some of the core points have changed? So, for a Startup business model canvas is highly preferred.
If you’re working on a project for more than one year and you’re thinking of asking for funding to an investor, you should work hard to write a great business plan, including an investor pitch.
Business Models are necessary for the smooth functioning of every organization. They help in maintaining a close relationship with the customer.
Business Models focus on customer feedback that includes the problems and needs of the customers once the product or service is distributed to them.
A good Business Model describes the marketing, operations, and distribution strategies of a company. It also includes the analysis of the organizational structure and amending them to sustain a competitive edge.
1. Operational Outline- Design a pictorial view of business operations on a flip chart with circles and labels.
Define the interrelation between them to promote sales, distribute products, target customers, and revenue generation for your team as shown below.
2. Formatting Business Model – Format your business model on a template. You can include the details about different types of customers and how your products and services are valuable to them.
Prepare the total cost incurred for production, employees, and material. Further, prepare a list of suppliers and partners involved in your business.
3. Operational Business Model – Adopt the “Bricks and Mortar” Business Model to attract local customers who want to choose the products and services provided by your store.
If the customers are from different geographical regions, then target the audience through the Internet. Also, plan to utilize company resources and maintain business profits. Focus on getting new customers and potential risks or threats to the business.
4. Additional Add up Values – Recognize the different methods for serving your customers with products and services. Maintain customer relations based on various segments and target potential customers.
Let us discuss the different Business Model Examples in different segments.
1. Advertising- Advertising model includes content creation and displaying it in the visual form of advertisement to the readers and viewers. Examples are YouTube, New York Times.
2. Affiliate- Affiliate model uses links embedded in the content through the internet. Examples are TopTenReviews.com, TheWireCutter.com.
3. Brokerage- Brokerage models are mainly used by real estate agencies that involve brokerage transaction fees levied either to the buyer or seller or both by the brokers. Examples are century 21, Orbitz.
4. Crowd sourcing- A large number of people are contributing content for your site in exchange for access to other content. Examples are YouTube, Dell.
5. Freemium- Freemium provides free primary services and charges for premium services. Examples are LinkedIn, Mail chimp.
6. Franchise- Franchise is selling a methodology for starting and running a business. Examples are McDonald’s, Allstate.
Components of business model canvas.
There are different components and elements of a business model. These are known as the main building blocks of a business which provides information regarding customers, finance, infrastructure & offers related to business.
1. Customer Segments- It defines the customer according to the segment based on the products and services offered to them.
2. Value Propositions- These add up the value to the products and services offered to the customer based on their performance, brand status, design, costing, accessibility, and newness.
3. Distribution Channels – They act as a medium between the customer and the organization. A quick, easy, and the most efficient channel is always for the distribution of products and services.
4. Customer Relationships- It helps in maintaining customer relationships according to segments to achieve financial success and stability.
5. Revenue Streams – This strategy provides a way in which a company can engage its customers to buy its products and services.
6. Key Resources- Key resources such as human, financial, intellectual, and physical provide value to the customers.
7. Key Activities – Relevant Key activities are necessary for every business as they help in maintaining revenue streams to make an efficient business model.
8. Partnerships- Partnerships with high-quality suppliers and partners reduce the risks to maintain efficient and streamlined operations.
9. Cost Structure – Cost structure is the total cost that will be incurred for the establishment of a particular business.
Business Model Canvas is a pictorial representation that provides a brief idea about your proposed business. They also include a visualizing description of business models and their values.
Business Model Canvas comprises all business components such as customer segments, value proposition, revenue streams, channels, Customer relationships, Key resources and activities, Partners, and Structure of Cost.
Purpose of the business plan.
The main purpose of a business plan is to focus on achieving business goals, secure outside financing, mapping growth, and including the right talent for the organization.
It acts as a blueprint for expanding and running a business in the right direction at every step. It also prepares for the future with clarity about the goals and achievements.
Every company should adopt a business plan as it acts as a decision-making tool by formatting the business goals and its intended audience.
Business Plan provides a road map for the growth and success of every business. It also helps to find investors and business partners. It includes some components as
1. Executive Summary- It is the brief of the business plan that includes mission and statement, primary information, products and services, location, and employees.
2. Company Description- This includes detailed information about a company such as customers, business problems, nature of products, and services catered.
3. Market Analysis- It helps in understanding the target market, its trends, the potential for growth in the existing market.
4. Organization and Management- This depicts the organizational chart with vision and mission regarding the department and functioning of the company.
5. Marketing and Sales- Marketing involves different marketing strategies required in the business while the sales are responsible for covering the return on investments.
6. Funding Requests- Funding requests can be online or in a substantial manner.
7. Appendix and Glossary- Every business should provide appendix and glossary for the supporting documents and references to the data.
Let us discuss some business plan examples in the different sections of the business.
For instance, let us consider a business plan for the Manufacturing sector. The manufacturing is mainly adopted by the companies who want to start new manufacturing, production, or fabrication business.
This plan helps in knowing the business profile and description, detailed investor information, risk factors involved. It also includes products, and services to be used, market research, sales and marketing strategies, operations, and financial analysis.
There are various business plans adopted by organizations depending on their nature of business.
1. Startup Business Plan- It is for the enterprises that want to start their business. This mainly includes market evaluations, products and services provided, financial analysis, and projected management team.
2. Internal Business Plan- These plans describe the operational costs and profitability, the company’s actual position, marketing, hiring, and technical costs.
3. Strategic Business Plan- This plan includes the company’s goals in the form of implementation schedule, objectives, and critical success factors and how to achieve them.
4. Feasibility Business Plan- It consists of the description of products and services, required capital, and target demographics.
5. Operations Business Plan- They are part of internal plans that include the company’s main operations with employee responsibilities.
6. Growth Business Plan- This plan provides an in-depth description of the proposed growth plan and investment for its potential investors.
So, the difference between a Business Model and a Business Plan is that they are both parts of an effective Strategic Planning process. A business model is all about VALUE!
What value are you creating, whom are you creating this value for, how are you delivering this value to said target?A great business plan is contingent on RESOURCES – time, infrastructure, manpower, technology, competences & capital.
They both help a business to grow. Using the right one means that your company can have a clearer process and better products and services.
As I said above, the business model is like a destination, and the planning is how you will reach your destination. So, let me add that the planning I recommend isn’t just a map or a route; it’s a GPS, real-time traffic and weather information.
And in that analogy, the business model is the destination. Hence, having an effective Strategic Plan is a powerful business advantage that dramatically increases the odds of success.
Alcor private equity and Venture capital firm also empowers founders and businesses to grow their companies at all stages.
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So, you’ve got an idea and you want to start a business —great! Before you do anything else, like seek funding or build out a team, you'll need to know how to write a business plan. This plan will serve as the foundation of your company while also giving investors and future employees a clear idea of your purpose.
Below, Lauren Cobello, Founder and CEO of Leverage with Media PR , gives her best advice on how to make a business plan for your company.
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According to Cobello, a business plan is a document that contains the mission of the business and a brief overview of it, as well as the objectives, strategies, and financial plans of the founder. A business plan comes into play very early on in the process of starting a company—more or less before you do anything else.
“You should start a company with a business plan in mind—especially if you plan to get funding for the company,” Cobello says. “You’re going to need it.”
Whether that funding comes from a loan, an investor, or crowdsourcing, a business plan is imperative to secure the capital, says the U.S. Small Business Administration . Anyone who’s considering giving you money is going to want to review your business plan before doing so. That means before you head into any meeting, make sure you have physical copies of your business plan to share.
The four main types of business plans are:
Internal business plans, strategic business plans, one-page business plans.
Let's break down each one:
If you're wondering how to write a business plan for a startup, Cobello has advice for you. Startup business plans are the most common type, she says, and they are a critical tool for new business ventures that want funding. A startup is defined as a company that’s in its first stages of operations, founded by an entrepreneur who has a product or service idea.
Most startups begin with very little money, so they need a strong business plan to convince family, friends, banks, and/or venture capitalists to invest in the new company.
Internal business plans “are for internal use only,” says Cobello. This kind of document is not public-facing, only company-facing, and it contains an outline of the company’s business strategy, financial goals and budgets, and performance data.
Internal business plans aren’t used to secure funding, but rather to set goals and get everyone working there tracking towards them.
As the name implies, strategic business plans are geared more towards strategy and they include an assessment of the current business landscape, notes Jérôme Côté, a Business Advisor at BDC Advisory Services .
Unlike a traditional business plan, Cobello adds, strategic plans include a SWOT analysis (which stands for strengths, weaknesses, opportunities, and threats) and an in-depth action plan for the next six to 12 months. Strategic plans are action-based and take into account the state of the company and the industry in which it exists.
Although a typical business plan falls between 15 to 30 pages, some companies opt for the much shorter One-Page Business Plan. A one-page business plan is a simplified version of the larger business plan, and it focuses on the problem your product or service is solving, the solution (your product), and your business model (how you’ll make money).
A one-page plan is hyper-direct and easy to read, making it an effective tool for businesses of all sizes, at any stage.
Every business plan is different, and the steps you take to complete yours will depend on what type and format you choose. That said, if you need a place to start and appreciate a roadmap, here’s what Cobello recommends:
Before writing your business plan, you’ll want to do a thorough investigation of what’s out there. Who will be the competitors for your product or service? Who is included in the target market? What industry trends are you capitalizing on, or rebuking? You want to figure out where you sit in the market and what your company’s value propositions are. What makes you different—and better?
The purpose of your business plan will determine which kind of plan you choose to create. Are you trying to drum up funding, or get the company employees focused on specific goals? (For the former, you’d want a startup business plan, while an internal plan would satisfy the latter.) Also, consider your audience. An investment firm that sees hundreds of potential business plans a day may prefer to see a one-pager upfront and, if they’re interested, a longer plan later.
Every business plan needs a company description—aka a summary of the company’s purpose, what they do/offer, and what makes it unique. Company descriptions should be clear and concise, avoiding the use of jargon, Cobello says. Ideally, descriptions should be a few paragraphs at most.
A business plan should be centered around the company’s goals, and it should clearly explain how the company will generate revenue. To do this, Cobello recommends using actual numbers and details, as opposed to just projections.
For instance, if the company is already making money, show how much and at what cost (e.g. what was the net profit). If it hasn’t generated revenue yet, outline the plan for how it will—including what the product/service will cost to produce and how much it will cost the consumer.
How will you promote the business? Through what channels will you be promoting it? How are you going to reach and appeal to your target market? The more specific and thorough you can be with your plans here, the better, Cobello says.
What will you do with the money you raise? What are the first steps you plan to take? As a founder, you want to instill confidence in your investors and show them that the instant you receive their money, you’ll be taking smart actions that grow the company.
Creating a business plan is in some ways akin to building a legal case, but for your business. “You want to tell a story, and to be as thorough as possible, while keeping your plan succinct, clear, interesting, and visually appealing,” Cobello says. “Supporting documents could include financial projects, a competitive analysis of the market you’re entering into, and even any licenses, patents, or permits you’ve secured.”
A business plan is an individualized document—it’s ultimately up to you what information to include and what story you tell. But above all, Cobello says, your business plan should have a clear focus and goal in mind, because everything else will build off this cornerstone.
“Many people don’t realize how important business plans are for the health of their company,” she says. “Set aside time to make this a priority for your business, and make sure to keep it updated as you grow.”
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Spotify launches less expensive “basic” premium plan, without audiobooks.
The new plan will cost $10.99 per month, compared to its $11.99 per month standard premium plan.
By Alex Weprin
Media & Business Writer
Just weeks after raising the prices for its premium subscription offerings, Spotify is making another change and launching a less expensive tier.
The streaming music platform on Friday launched what it is calling a “Basic” premium plan, which will include all of the streaming music benefits, without any audiobooks. The new Basic plan will cost $10.99 per month, the same as the Spotify standard plan (which it calls “Premium Individual”) used to cost.
Billie eilish becomes the 3rd and youngest artist to reach 100m monthly spotify listeners, spotify renews 'the louis theroux podcast,' with season 3 launching in september (exclusive).
One of the reasons the company gave for the hikes was the addition of new offerings, including audiobooks, which are a corporate prerogative.
But the new music-only tier suggests that Spotify is willing to play around with its offerings to maximize subscriber revenue. For example, it is also offering users of its ad-supported tier the option to add audiobooks for $9.99 per month.
That is a product that would appeal to avid audiobook listeners who don’t particularly care about the music offering, in the same way that the new Basic plan appeals to music fans who don’t care about audiobooks.
Spotify, like other streaming services , is trying to become a profitable, sustainable business, and new offerings in both content, subscriptions and advertising are seen as key to hitting that goal.
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A business model is your core framework for operating profitably and providing value to customers; a business plan outlines how you’ll execute your goals.
“A goal without a plan is just a wish,” wrote famed French author and aviator Antoine de Saint-Exupéry. These words ring especially true in modern business planning. As an entrepreneur, planning is a skill that can help ensure your success.
Business models and business plans are both integral aspects of starting a business. But what are the similarities and differences between the two, and when is the right time to think about each for your company? Here’s a breakdown.
A business model is a company’s core framework for operating profitably and providing value to customers. They usually include the customer value proposition and pricing strategy. A business plan outlines your business goals and your strategies for achieving them.
The two documents have a few critical differences, namely their structure and application. But the topics they deal with—such as a company’s finances, goals, and operational framework—are largely the same.
There are dozens of different templates that you, as a business owner, can draw from when building out your operation. Here are four examples of basic business models:
One of the most common retail business models, brick-and-mortar , includes a traditional physical storefront (or a pop-up shop ) selling either business to business (B2B), in the form of wholesale goods, or business-to-consumer (B2C). Although overhead such as rent is a consideration in this model, physical locations offer the competitive advantage of tapping in-person customers and building brand awareness through exposure.
Direct to consumer (D2C or DTC) is a retail model that allows your business to sell straight to customers, rather than going through a third-party retailer such as Amazon. There are numerous benefits to D2C, including higher profit margins because you don’t have an intermediary taking a cut. However, the main disadvantage of D2C is that you have to develop your own customer base without the help of an established platform.
Projections indicate that the subscription ecommerce market has boomed in recent years and is set to hit nearly $900 billion in 2026. The subscription business model includes charging customers a recurring fee for a good or service—anything from home-delivery meal kits to media streaming. Subscription services are dependent on customer relationships and customer loyalty , but they can offer businesses a more predictable revenue stream.
Under a so-called freemium model, consumers can access part of the business’s goods or services free of charge, but must pay to receive unlimited access to everything the company has to offer. Examples include many media organizations, such as The New York Times, which offers several free articles before requiring a subscription, or audio streaming service Spotify, which has a free version with ads, as well as a paid version without.
A comprehensive business plan details many aspects of your company, including everything from marketing strategies to finances to the legal ownership structure. Here are a few key sections to include when writing your business plan.
Which comes first, a business model or business plan.
A business model typically comes before a business plan . Business plans often include the business model, and then explain in detail how you plan to achieve the goals set out in a model.
Market research, financial modeling, and even seeking out expert advice or consulting are all ways to review and validate your operation’s business model before developing a business plan.
A business should be prepared to update its business plan dynamically, based on changes in the market, shifts within the operation, or new investment or opportunities. Many businesses update their plans annually
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Nvidia stock will surge to $200 per share over the next 12 months, and its ongoing rally is set to last up to another two years, according to Constellation Research.
Constellation founder R "Ray" Wang told CNBC on Monday that he believes Nvidia has seven moats that will help it maintain its dominant position in the market for GPUs that are fueling the AI boom.
"Nvidia is the foundational stock in the Age of AI. CEO Jensen Huang intends to achieve vertically integrated domination from silicon to software through partnerships and direct routes to market. Unlike the PC age where Microsoft, Intel, and Cisco served as a triumvirate foundational players, this new era will have new players all tied back to Nvidia," Wang told Business Insider in an e-mail on Monday.
These are the seven reasons Wang expects Nvidia stock to soar 65% from current levels.
"It's a visionary-led CEO, and that's very very important as you've seen in the valley. Those are the ones that have led, like the Larry Ellisons of the world, the scott Mcnealys, the Mark Zuckerbergs," Wang said.
"There's few competitors that can come into this chip market, and it takes a long time to get a chip to market, and if you can do that and if you succeed and then if you can actually get the right chip, that's a very hard thing to do."
"Once you're in, you're locked in because of the CUDA software and all the access to the chips, the software, and the entire stack. You're going to be locked in for quite some time and they've got quite a lead in terms of doing that."
"Nvidia has had dominant market share, and I think that makes a big difference because they've been in this market for quite some time and the competitors are behind by 24 months."
"We're only seeing one-tenth, maybe one-one hundredth of the product roadmap that Nvidia has out there, and that's really exciting for those who actually have some insight into what they have next, because it's more than just chips, and it's more than just what's happening in software. That ability to go from silicon all the way to the end side, that's where we're going to see a lot of the innovation."
"The ecosystem has made the GPU a default standard. It's the standard everyone's looking to for AI from inference and testing."
"We're seeing some amazing growth here that actually matches the P/E ratio, and that's what everyone is looking at, they're trying to figure out how this is going to continue, but gross margins are 78%, 262% growth compared to a year ago, this is going to continue for at least the next 18 to 24 months."
Wang said the current 14% decline in the stock since it peaked at about $140 per share last week represents yet another buying opportunity for investors.
"The pullback is coming at a macro level. People are worried about the consumer side, people worried about where the economy is going to head, and they're doing some profit-taking before the summer, so I think it's a good time to buy the dip," Wang said.
Wang isn't the only analyst on Wall Street with a $200 price target for Nvidia stock.
Last week, Rosenblatt raised its Nvidia price target to $200 per share on the prospect of the company better monetizing its CUDA software platform.
Orlando Cepeda dies
Who is Claudia Sheinbaum, Mexico’s future first female president?
Ruling party presidential candidate Claudia Sheinbaum greets supporters after the National Electoral Institute announced she held an irreversible lead in the election in Mexico City, early Monday, June 3, 2024. (AP Photo/Eduardo Verdugo)
Presidential candidate Claudia Sheinbaum arrives at her closing campaign rally at the Zocalo in Mexico City, Wednesday, May 29, 2024. (AP Photo/Eduardo Verdugo)
A supporter of presidential candidate Claudia Sheinbaum takes a selfie with a campaign poster during Sheinbaum’s closing campaign rally at the Zocalo in Mexico City, Wednesday, May 29, 2024. (AP Photo/Matias Delacroix)
Ruling party presidential candidate Claudia Sheinbaum leaves the polling station where she voted during general elections in Mexico City, Sunday, June 2, 2024. (AP Photo/Eduardo Verdugo)
Ruling party presidential candidate Claudia Sheinbaum shows her ID as she leaves a polling station where she voted during general elections in Mexico City, Sunday, June 2, 2024. (AP Photo/Marco Ugarte)
MEXICO CITY (AP) — Claudia Sheinbaum, who will be Mexico’s first woman leader in the nation’s more than 200 years of independence, captured the presidency by promising continuity.
The 61-year-old former Mexico City mayor and lifelong leftist ran a disciplined campaign capitalizing on her predecessor’s popularity before emerging victorious in Sunday’s vote, according to an official quick count. But with her victory now in hand, Mexicans will look to see how Sheinbaum, a very different personality from mentor and current President Andrés Manuel López Obrador , will assert herself.
While she hewed close to López Obrador politically and shares many of his ideas about the government’s role in addressing inequality, she is viewed as less combative and more data driven.
Sheinbaum’s background is in science. She has a Ph.D. in energy engineering. Her brother is a physicist. In a 2023 interview with The Associated Press, Sheinbaum said, “I believe in science.”
Observers say that grounding showed itself in Sheinbaum’s actions as mayor during the COVID-19 pandemic, when her city of some 9 million people took a different approach from what López Obrador espoused at the national level.
While the federal government was downplaying the importance of coronavirus testing, Mexico City expanded its testing regimen. Sheinbaum set limits on businesses’ hours and capacity when the virus was rapidly spreading, even though López Obrador wanted to avoid any measures that would hurt the economy. And she publicly wore protective masks and urged social distancing while the president was still lunging into crowds.
Over 50 countries go to the polls in 2024
Mexico’s persistently high levels of violence will be one of her most immediate challenges after she takes office Oct. 1. On the campaign trail she said little more than that she would expand the quasi-military National Guard created by López Obrador and continue his strategy of targeting social ills that make so many young Mexicans easy targets for cartel recruitment.
“Let it be clear, it doesn’t mean an iron fist, wars or authoritarianism,” Sheinbaum said of her approach to tackling criminal gangs, during her final campaign event. “We will promote a strategy of addressing the causes and continue moving toward zero impunity.”
Sheinbaum has praised López Obrador profusely and said little that the president hasn’t said himself. She blamed neoliberal economic policies for condemning millions to poverty, promised a strong welfare state and praised Mexico’s large state-owned oil company, Pemex, while also promising to emphasize clean energy.
“For me, being from the left has to do with that, with guaranteeing the minimum rights to all residents,” Sheinbaum told the AP last year.
In contrast to López Obrador, who seemed to relish his highly public battles with other branches of the government and also the news media, Sheinbaum is expected by many observers to be less combative or at least more selective in picking her fights.
“It appears she’s going to go in a different direction,” said Ivonne Acuña Murillo, a political scientist at Iberoamerican University. “I don’t know how much.”
Sheinbaum will also be the first person from a Jewish background to lead the overwhelmingly Catholic country.
Follow the AP’s coverage of global elections at: https://apnews.com/hub/global-elections/
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Updated: Jun 26, 2024, 4:51pm
No matter the size or scope of your financial goals, a financial plan can help make them a reality.
Financial planning is the process of looking at the current state of your finances and making a step-by-step plan to get it where you want it to be. That may mean devising a plan to become debt-free or figuring out how to save enough money for a down payment on a new home.
This process can include many aspects of personal finance, including investing, debt repayment, building savings, planning for retirement and even purchasing insurance.
Anyone can engage in financial planning—it’s not just for the wealthy. You can get started on making financial goals on your own, and if you choose, you can work with a financial professional to help devise the smartest plan to make those goals a reality.
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A financial plan is devised of smaller goals or tasks that will help support you along your financial journey. Create a financial plan with these five steps:
By identifying your financial goals, you’ll have a clear idea of what you need to accomplish to make them happen. Your goals should be realistic and actionable and include a timeline of when you want to accomplish them.
Making a goal to pay off credit card debt by a certain date, for example, would be an appropriate financial goal that will set you up for success.
Having a clear picture of your finances will make it easier to achieve any financial goals. A budget can help you understand where your money is going each month. It can also help you identify where you may be overspending, giving you opportunities to cut back and allocate that money elsewhere.
One of the easiest budgets to start with is the 50/30/20 budget . This budget plan allocates your monthly income into three buckets: mandatory expenses (50%), savings and debt repayment (20%) and discretionary spending (30%). This is just one of many types of budgeting plans out there.
A budget should be a guide to help you understand your monthly finances and devise smaller goals that will bring you closer to your long-term financial goals. You likely won’t always follow your budget down to every single penny; keeping this in mind will help you stay on track, rather than get discouraged and give up on budgeting altogether.
There are apps out there that make budgeting much easier by helping you visualize your spending and savings choices each month. Some budgeting apps even give you the option to enter your financial goals directly into their platform to help you stay on track. A fully featured budgeting app allows you to track spending, manage recurring bill payments, set savings goals and manage your monthly cash flow.
Building an emergency fund will help make sure that a financial emergency doesn’t become a catastrophic financial event.
Experts usually recommend having six months’ worth of living expenses saved to cushion you, should the unfortunate unexpected happen, such as losing a job. But six months’ worth of money can be unattainable for those who may be struggling financially, or those living in tight financial means each month.
You can start building an emergency fund by setting a few dollars aside each paycheck. You can start with a small fund goal of $100 to $200 to establish your fund. From there, you can create other smaller goals that will add up to a larger financial cushion. Some budgeting and savings apps also give you the option of rounding up to the nearest dollar in transactions and funnel that spare change toward your savings.
Having to make debt payments each month means you’ll have less money to allocate toward your purchase goals. Plus, carrying credit card debt can be expensive; every month, you’re accruing interest on your balance, which can make it take longer to pay off.
There are a variety of debt payoff methods out there. Two of the most popular include the debt snowball and debt avalanche methods . With the snowball method, you’ll pay off your smallest balance debts first, then make your way to the ones with the higher balances. The debt avalanche, on the other hand, starts with higher interest rate debts first.
Although risky, investing can help grow your money, even if you’re not wealthy. You can get started with investing by enrolling in your company’s 401(k) plan or opening a low-or-no fee account through an online broker .
Keep in mind that investing always involves some risk; you could end up losing the money you invest. There are also robo-advisors that automatically recommend investments based on your goals and risk tolerance.
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A financial plan is composed of a series of smaller goals that will help you achieve a larger financial goal, such as purchasing a home or retiring comfortably. A solid financial plan includes identifying your goals, creating a budget, building an emergency fund, paying off high interest debt and investing.
Jordan Tarver has spent seven years covering mortgage, personal loan and business loan content for leading financial publications such as Forbes Advisor. He blends knowledge from his bachelor's degree in business finance, his experience as a top performer in the mortgage industry and his entrepreneurial success to simplify complex financial topics. Jordan aims to make mortgages and loans understandable.
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A business model is the foundation of any business idea; it basically outlines how the concept offers value and potential for growth. Essentially, a solid business model ensures that the business will make money. A business plan, on the other hand, is the business owner's plan to put that model into action. It's much more detailed and ...
Business models are descriptions of how a business plans to deliver products and services to customers. They focus on specific sales funnels, marketing strategies and similar areas. In contrast, business plans are more comprehensive explanations of every facet of a business.
The business model is the mechanism through which the company generates its profits, while the business plan is a document presenting the company's strategy and expected financial performance for the years to come. As you can see, the business model is at the center of the business plan.
It's the foundation upon which a company is built, a reflection of its core identity. On the other hand, a Business Plan dives into the specifics, detailing the strategies, operations, financial projections, marketing approaches, and other key components necessary to bring the business model to life.
1. Focus. Your business model focuses on optimizing the internal and external company operations to earn maximum profits. It explains your relationship with dealers, distributors, service partners, customers, and target audience. Conversely, your business plan focuses on how you set business goals, create strategies, make predictions, and ...
A business model is the company's rationale and plans for making a profit. It explains how a company delivers value to its customers at a specific cost. A business model would include details about the company's products and services, its target market, and all expenses related to the operations and production.
How a business plan and business model canvas inform business strategy. Avoid the trap of using the two terms interchangeably. As we've shown, the two have different focuses and purposes. The business model canvas (or our one-page plan template) is a great starting point for mapping out your initial strategy. Both are easy to iterate on as ...
A business model is a company's core framework for operating profitably and providing value to customers. They usually include the customer value proposition and pricing strategy. A business plan outlines your business goals and your strategies for achieving them. The two documents have a few critical differences, namely their structure and ...
Aspect Business Model Business Plan; Definition: A Business Model is a strategic framework that outlines how a business creates, delivers, and captures value. It focuses on the core components of a business's operations and revenue generation. A Business Plan is a comprehensive document that outlines a company's goals, strategies, financial projections, and operational details.
Business Model vs Business Plan: The difference. Understanding the difference between a business model vs business plan can help you more effectively communicate the core of your business to stakeholders and guide your strategic decisions. The business model focuses on the conceptual aspects of the business, showing the big picture of how value ...
Business Model: A business model is a company's plan for how it will generate revenues and make a profit . It explains what products or services the business plans to manufacture and market, and ...
The truth is, they are different things with different purposes. The main difference between a business plan and business model is that a business plan outlines your goals and strategy to grow your company, while a business model shows you how to generate revenues. Read on to learn more about this subject, including what types of business ...
A business model is centered around Value; while business plan is centered around Resources. The business plan thus lays out how to manage these resources over time to materialize the business model, grow and scale the business. A model explains how you will make money: for example, by selling advertising, by earning a commission, by adding a ...
Both internal management and external stakeholders, including investors, banks, and potential partners. The business model is the foundation of a company, while the business plan is the structure. So, a business model is the main idea of the business together with the description of how it is working. The business plan goes into detail to show ...
While the business model refers to a one-page representation of how a company creates, delivers, and captures value, the business plan is an in-depth description on a long textual document form about how your company is structured and plan to achieve strategic and financial objectives. This business plan is a document that contains every data ...
A business model, on the other hand, is a business's rationale and plan for making a profit. If the business plan is a road map that describes how much profit the business intends to make in a ...
Business Plan: A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a ...
In simple terms, a business model is how a company makes money, and the business model canvas is a tool to help entrepreneurs find a coherent business model for their business (or for new products or services). A business model can be broken down into two parts: The first part deals with what a business is about.
If the business plan is a road map that describes how much profit the business intends to make in a given period of time, the business model is the vehicle that gets you there. A model covers ...
Business plan. Where a business model is a blueprint, a business plan is a roadmap. A business plan is a formal written document that includes a description of the business you want to run, your business goals, and the plan for reaching those goals. A business plan is a detailed document that contains sections such as: Marketing Plan, Startup ...
Business owners are often confused about the difference between a Business Model and a Business Plan.Although they are related, there are also distinct differences, and both deserve serious consideration as part of the business's Strategic Planning process.. First, let's define Strategic Planning as - the process for setting goals, determining actions to achieve goals, and mobilizing ...
Business Model acts as a centre for the business plan. A business model is a framework used to design and depicts how a business might create and capture value. The business plan is a document explaining how a business might become profitable. A business model is made to be tested while a business plan's primary goal is to gain investments.
Although a typical business plan falls between 15 to 30 pages, some companies opt for the much shorter One-Page Business Plan. A one-page business plan is a simplified version of the larger business plan, and it focuses on the problem your product or service is solving, the solution (your product), and your business model (how you'll make money).
An international roaming outage is leaving customers of the three major US mobile carriers in the dark, making it difficult or impossible for American customers who are currently out of the ...
The new plan will cost $10.99 per month, compared to its $11.99 per month standard premium plan. By Alex Weprin Media & Business Writer The streaming music platform on Friday launched what it is ...
Business model vs. business plan: What's the difference? A business model is a company's core framework for operating profitably and providing value to customers. They usually include the customer value proposition and pricing strategy. A business plan outlines your business goals and your strategies for achieving them.. The two documents have a few critical differences, namely their ...
"Nvidia has had dominant market share, and I think that makes a big difference because they've been in this market for quite some time and the competitors are behind by 24 months." Advertisement 5.
MEXICO CITY (AP) — Claudia Sheinbaum, who will be Mexico's first woman leader in the nation's more than 200 years of independence, captured the presidency by promising continuity. The 61-year-old former Mexico City mayor and lifelong leftist ran a disciplined campaign capitalizing on her predecessor's popularity before emerging victorious in Sunday's vote, according to an official ...
No matter the size or scope of your financial goals, a financial plan can help make them a reality. Financial planning is the process of looking at the current state of your finances and making a ...
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