definition keynote presentation

What Is a Keynote? 5 Things You Should Know

  • The Speaker Lab
  • March 14, 2024

Table of Contents

Have you ever been so mesmerized by a speaker that their words stayed with you long after their speech ended? That’s the magic of a keynote . But what exactly is a keynote speech and why does it matter?

In essence, a keynote speech sets the tone for an event. It serves as its heartbeat, pulsating with ideas and insights that energize attendees. Picture yourself standing before an audience, delivering not just any speech but one where every word strikes like lightning, illuminating minds and sparking conversations.

This post promises to take you on a journey exploring captivating keynotes, dynamic speakers, and exciting events. Together, we’ll look at how keynotes influence everything from business success to social media activity; unveil strategies for creating impactful presentations; and provide tips on becoming an effective speaker yourself.

What is a Keynote?

A keynote is a defining presentation or speech centered around the main theme of an event. The term “keynote” in relation to speaking is based on the musical term “key note,” or the note around which the key is based. Just like a musical ‘key note’ defines the harmony of a composition, a keynote speech lays down the central theme or message of an event.

The Importance and Impact of Good Keynote Speakers

As one of the main highlights of an event or conference, keynote speakers are expected to inspire audiences with their unique perspectives and insights. A great speaker has the ability to not only communicate effectively but also engage with their audience in meaningful ways. This engagement forms the bottom line for successful presentations—it can make or break an event.

The Hallmarks of Professional Keynote Speakers

What sets apart good keynotes from merely average ones? The answer lies in several factors:

  • An understanding of both their subject matter and audience : Top-tier keynote speakers know how to connect deeply with those listening while delivering high-value content that resonates long after they’ve left the stage.
  • Dynamism and energy : Audience members are more likely to stay engaged when your presentation style mirrors your passion for what you’re discussing.
  • A knack for storytelling : Narratives help us process information better; therefore good storytellers often leave lasting impressions upon their audiences.

Fostering Engagement Through Effective Speaking Techniques

Surely we’ve all attended lectures where, despite our best efforts, our minds wandered off mid-presentation. So what’s different about engaging speeches?

One major difference is novelty. Unique insights delivered compellingly pique interest. Professional keynote speakers know how to weave facts and figures into a captivating narrative that is relevant to the audience.

Additionally, good keynotes strike an emotional chord with listeners. This not only keeps them engaged but also helps in better recall of information presented. A great speaker uses storytelling techniques effectively for maximum impact .

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Role of Keynotes in Events

As mentioned earlier, a keynote sets the stage for an event, serving as a compass that directs the overarching theme. Whether it’s delivered by national speakers or industry leaders, this keynote can ignite audience engagement and set the tone for what follows.

Opening vs. Closing Keynotes

While both have significant roles, there is a clear difference between opening keynotes versus closing ones.

An opening keynote often aims to energize attendees at the start of an event. It’s like turning on a lamp in an unlit area—suddenly, everyone can make out what is before them and where they are headed. This initial spark helps draw people into the experience and makes them eager to learn more.

In contrast, closing keynotes help solidify connections made during events, creating memorable moments that continue to resonate with attendees even when they’ve returned home or back to their desks. Professional keynote speakers are skilled at creating such lasting impressions through powerful storytelling techniques coupled with actionable takeaways.

Leveraging Keynotes for Business Success

Keynote speeches are more than just a way to kick off an event. They have the potential to become powerful tools in leadership development, client relationships, and attracting attendees. A good keynote speaker will help their audience visualize their own paths towards success.

The Role of Keynotes in Leadership Development

A keynote speaker has the power to ignite change within an organization or industry by providing new perspectives on established practices or unveiling innovative approaches to overcoming challenges. Their influence often extends beyond the stage as attendees continue discussing their ideas long after the event finishes.

This is particularly true when speakers share personal stories from their careers—experiences that demonstrate resilience during difficult times or highlight how unconventional thinking led them to unprecedented levels of success.

Creating Strong Client Relationships Through Keynotes

An engaging keynote speech also serves as a starting point for fostering strong client relationships. When a keynote speaker shares insights relevant to their clients’ industries or discusses issues close to their hearts, that speaker shows understanding and empathy. This resonates with audiences on both professional and personal levels, which can lead directly into fruitful partnerships down the line.

Drawing Attendees With Impactful Speeches

Beyond fostering connections with current clients, delivering compelling keynotes helps attract attendees too. Attendees are likely to show up if they hear a well-known figure in the industry is giving a talk. They look forward to learning from their insights and getting inspired by their journeys.

In conclusion, leveraging keynotes for business success involves understanding the multi-faceted role of these speeches in events. Whether it’s developing leadership skills among attendees or attracting potential clients, a powerful keynote can become your ticket towards achieving unparalleled growth and success.

Tips and Best Practices for Effective Keynote Speaking

Being a keynote speaker is no small task. To ensure a memorable presentation, there are several techniques to consider. Let’s explore some best practices.

The Power of Preparation

As any experienced public speaker will tell you, preparation is critical. Thoroughly understanding the subject matter helps build confidence, which translates into more effective delivery techniques. As a result, a keynote speaker needs to know what opinions are expressed in their field so that they’re able to anticipate questions from attendees and answer them competently during Q&A sessions.

Connecting With Your Audience

A successful keynote isn’t solely focused on delivering content; it’s also about making connections with the audience. By incorporating relatable stories or analogies, a good speaker will not only engage listeners, but also help simplify complex ideas for them. Want more storytelling tips? Check out this podcast episode with Ravi Rajani for more ways aspiring speakers can weave narratives into their talks for greater impact.

Constantly Improving: Asking for and Using Feedback

Although a keynote speaker may be tempted to pat themselves on the back after giving a talk, their job isn’t done yet. For any talk they give, it’s important to seek out constructive criticism in order to learn how best to improve. What worked? What didn’t? What did the audience find most engaging and why? The answers to all these questions are worth their weight in gold, and a good speaker knows it. By incorporating audience suggestions into his or her presentation, a keynote speaker ensures that they are at the top of their game.

The Digital Age and Keynote Speaking

As the digital landscape evolves, so does keynote speaking . Social media channels have become powerful platforms for speakers to reach event attendees and amplify their messages. In fact, these platforms are now a fundamental part of any successful speaker’s toolkit.

Online Presence of Keynote Speakers

Digital tools like social media offer than just exposure—they let speakers interact directly with potential audiences and industry peers alike, fostering relationships that transcend physical boundaries.

Live streaming options available on multiple social media platforms allow speakers to share their message with audiences near and far, while also providing attendees an unparalleled opportunity to connect with influential voices.

This broadened reach doesn’t only benefit the speakers themselves, but also enhances the overall experience for event attendees who get unprecedented access to their favorite thought leaders in real time.

Social Media as A Promotional Tool

The days when flyers were enough to attract attendees are long gone—we’re living in an age where captivating visual content reigns supreme. So, if you’re planning to deliver a keynote or organize an event soon, remember: your social media activity could be the starting point of creating buzz and anticipation around it.

Increasing Number of Digital Aids

From Canva to Prezi, there are now tons of digital tools designed for keynote speakers. This LinkedIn post provides a helpful list of these tools , as well as some pros and cons.

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FAQs on Keynotes

What is a keynote.

A keynote is a defining presentation or speech centered around the main theme of an event.

What is the purpose of the keynote?

The purpose is to energize, inspire, or challenge attendees to see things from a fresh perspective.

What is the difference between a keynote and a presentation?

A presentation shares information while a keynote aims to spark change. The latter inspires action through powerful storytelling around central themes.

What does it mean to give a keynote?

Giving a keynote means delivering an impactful speech that guides an event’s direction, motivates listeners, and provides valuable insights related to the core topic.

What qualifies as a keynote speaker?

A credible figure with expertise in their field who delivers engaging speeches inspiring change or providing new perspectives on pertinent topics usually qualifies.

The essence of keynote speaking lies in creating an overarching theme that captivates audiences from start to finish. Opening keynotes set the stage while closing ones wrap up event objectives with finesse.

Together, we’ve explored strategies for delivering engaging presentations and using social media for promotion.

Now you know that a great keynote isn’t about just standing before an audience; it’s about resonating with them long after you leave the stage. Remember this as you step onto your own path of public speaking !

  • Last Updated: March 22, 2024

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  • Presentations
  • Public Speaking

What Is a Keynote Speech? (+10 Speaker Tips to Deliver Powerfully)

Laura Spencer

  • Bahasa Indonesia

Being asked to give a keynote speech can be a little intimidating, especially if you've never given one before. You may even be wondering: what is a keynote address?

keynote speaker

Keynote speeches are important and being asked to give a keynote talk can be a great opportunity for you and your business. So, if you're asked, consider taking advantage of the opportunity. But first, you'll need to learn a little bit more about keynote speeches.

In this short tutorial, we'll cover what you need to know about giving a keynote message. We'll provide you with a keynote address definition. We'll provide you with some good keynote speech examples. Plus, we'll cover ten tips to help you become a better keynote speaker.

For valuable tips on how to create a top-notch presentation, be sure to download our free eBook:   The Complete Guide to Making Great Presentations .  It'll help you master the complete presentation process.

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What Is a Keynote Speech?

So, you're probably wondering what a keynote speech is and how it differs from any other speech you might give. A keynote address is typically given to set the theme for an event . Examples might include the main speaker at business conference or even a guest speaker at a graduation.

Keynote speakers are sometimes well-known figures or even celebrities. In other instances, depending upon the audience, they may just be someone who's very accomplished in their field. Keynote speakers are often paid for their services and a professional keynote speaker who is in demand can earn quite a bit. Even if you've never given a keynote message before, being asked to give one is both an honor and a great opportunity.

Keynote speeches are usually based on the speaker's own experiences and knowledge. They can also include motivational and inspirational elements. Effective keynote speakers often make use of storytelling as well. But the most important factor for keynote message success is audience engagement. The keynote speaker needs to capture and hold the audience's attention and set the tone for the entire event.

If you're trying to learn about a particular type of public speaking, hearing an example can help. One good example of a good keynote speech comes from Oprah Winfrey, who gave the keynote address at the 2018 commencement for the USC Annenberg School for Communication and Journalism. You can listen to her speech for yourself:

definition keynote presentation

For even more examples of effective speeches, many of which could serve as keynote addresses, study this roundup of some of my favorite Ted Talks:

definition keynote presentation

How to Make Your Presentation Stand Out With a Slideshow

If the keynote address you'll be giving will include a slideshow presentation, you need to make sure that slideshow is the best it can be. Part of making effective use of a slideshow is to make sure that your presentation design is attractive and eye-catching. Admittedly, this can be tough to do if you're not a professional designer.

Fortunately, there's any easy way to create an engaging slideshow even if you're not a designer yourself. Envato Elements is a great way to find beautiful presentation templates for any need. These professionally designed templates will help your slideshow to really stand out. Plus, you'll be able download stock photos, WordPress and web templates, graphics, and more—all for a single flat rate! Download as much as you need as often as you need it. This is just the type of service a busy professional needs.

 But even if you're sure you're only going to give the one presentation and you don't need any of the other assets available through Envato Elements, we've still got you covered. You can purchase an affordable, one-time download of a professional slideshow template through GraphicRiver.

Now that you know where to find good slideshow templates, you may be wondering which templates to pick. The template roundup below can help:

definition keynote presentation

Now that we've discussed how to use a slideshow for your keynote message, it's time to examine some tips for giving a better keynote speech.

Speaker Tips for Giving a Keynote Speech

You're pulling your keynote message together and you need to make sure it's effective. But it's been a while since you've given a speech, or maybe this is your first one. How can you make sure your speech is a success?

Here are ten tips for public speakers that'll help you deliver a powerful keynote address:

1. Know Your Audience

Understanding your audience is vital for any public speaker, but it's especially important for keynote speakers since it's vital that they establish rapport with their audience and also because they set the tone for the entire event. So, as early in the speech preparation as possible, give some thought to who you'll speaking to. Tailor your speech to their needs and interests. Ask yourself these questions:

  • Who'll be listening to this speech?
  • What do they already know?
  • What do they need to know?

What are these listeners interested in?

If you know nothing about your audience, try asking the contact person who invited you to speak.

2. Do Your Research

If you've been asked to give a keynote speech, there's a good chance that you're already quite familiar with your topic. But don't take that knowledge for granted. Double-check your facts. Also, look for recent developments and include any relevant updates to your material. Pay special attention to information that'll be useful to your listeners.

3. Tell a Story

Storytelling is a great way to connect with an audience. If you've got personal experiences that your audience can relate to turning those into a story can often help engage your audience. Even if you don't have personal experiences, you may be able to share the experiences of others. For example, sharing the story of how a client successfully overcame an obstacle may inspire your listeners—especially if they've faced a similar obstacle.

4. Consider Giving an Interactive Presentation

Adding an interactive element to your keynote message is another way to capture your audience's attention. There are several types of interactive elements you can add including getting audience feedback in real-time and incorporating a Q&A session into your presentation. To learn more about interactive presentations, review this tutorial:

definition keynote presentation

5. Practice Your Speech

Like any other speech you might give, you should practice a keynote speech until you're very familiar with the material. Strive to know your speech topic so well that you could talk about it without your notes if you needed to. As you practice, use your presentation notes or outline as a prompt rather than reading your speech. If possible, practice the speech in front of a friend or family member who's willing to provide feedback. The following tutorial includes a checklist for practicing a speech that could be helpful:

definition keynote presentation

6. Overcome Your Fear

Does the idea of getting in front of an audience and talking make you uncomfortable? Well, you're certainly not alone. Studies from the National Institute of Health (and other sources) have shown that as much as 77% of the general public may fear public speaking. With a keynote message the fear and pressure is sometimes greater since the presentation is such an integral part of the event. Fortunately, there are methods you can use to overcome the fear of public speak ranging from positive self-talk to body language and more. In the tutorial below you'll discover over 20 ways to fight the fear of public speaking:

definition keynote presentation

7. Stay Focused on Your Goal

If you're giving a speech, it's easy to become distracted. Unfortunately, if you stray too far from your topic you're likely to lose the interest of your listeners. This is where your speaker notes can be particularly helpful. Make sure that your speaker notes are visible (and use a large enough font that you can read them easily). If you do lose your pace or feel you've gone off topic, don't be afraid of a brief pause while you check your outline. You can learn more about creating speaker notes to your presentation tool in these short tutorials:

definition keynote presentation

8. Be Brief

Avoid overexplaining the topic of your keynote address. You can do this by stating each point once followed by your supporting detail for that point (including slides and other visual aids). Next, summarize the point and move on to the next point. If you expected the audience to react to a point and they don't respond in the manner you expected, resist the temptation to go back over the point. Finally, when your presentation is complete you can restate the main purpose of your talk. Being brief and being focused matter and the audience will appreciate you for it.

9. Get Enough Sleep

You probably already suspect that you're not at your best when you go without sleep. Now science supports what you've always suspected—lack of sleep negatively impacts your performance . So, do your best to get a good night's sleep before your keynote talk. But that may be easier said than done--especially if you're at a business conference where there's a temptation to stay up late socializing and visiting with colleagues and potential clients. There are some practical steps you can take, even when you're traveling, to improve your sleep. You'll find some of those steps in this tutorial:

definition keynote presentation

10. Share It Online

Once your keynote address is over, you can still benefit from it. One way to do that is to share your speech online. Sharing your speech online helps you to reach a larger audience than you initially spoke too. There are a number of ways to share your speech online, including:

  • YouTube.  This popular site is useful for sharing video presentations.
  • Vimeo.  Another site that can help you to share a live presentation.
  • Facebook live.  You can live stream your presentation through Facebook.
  • Other social media . You can include a link to your presentation on most other social media sites.
  • Your website . Including a video on your own website can be a great way to impress clients and prospective clients.
  • SlideShare . If your keynote address included a slideshow presentation, you can share it on SlideShare.
  • Email . You can also share links to your keynote speech through email.

To learn more about sharing your keynote address, study these tutorials:

definition keynote presentation

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We also have the perfect complement to this tutorial, which will walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

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Your Takeaways

You've just been given a keynote definition and some examples of great keynote speeches to follow. Now that you understand what a keynote address is and why it's important, you'll want to make your keynote message as good as possible. 

Even if you've never given a speech before, you can use the speaker tips in this article to give the best keynote address that you can. Once you've finished your keynote presentation, don't forget to share it for maximum impact. If you've enjoyed the tips in this tutorial, you may also enjoy our  Fundamentals of Public Speaking Learning Guide .

Have you given a keynote speech? What tips or advice would you add for others?

Editorial Note: This content was originally published in 2018. We're sharing it again because our editors have determined that this information is still accurate and relevant.

Laura Spencer

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Definition of keynote

 (Entry 1 of 2)

Definition of keynote  (Entry 2 of 2)

transitive verb

  • bottom line
  • centerpiece
  • meat and potatoes

Examples of keynote in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'keynote.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1677, in the meaning defined at sense 2

1877, in the meaning defined at sense 2

Phrases Containing keynote

keynote address

  • keynote speaker

Dictionary Entries Near keynote

Keynesianism

Cite this Entry

“Keynote.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/keynote. Accessed 14 Sep. 2024.

Kids Definition

Kids definition of keynote.

Kids Definition of keynote  (Entry 2 of 2)

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what is a keynote speech

What is a Keynote Speech: How to Leave a Lasting Impression

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As an event planner or someone responsible for organizing a conference or seminar, you understand the importance of finding the right keynote speaker.

A keynote speech sets the tone for the entire event, leaving a lasting impression on the audience. In this article, we will explore the world of keynote speeches and share insights on how to write and deliver a captivating keynote.

What is a Keynote Speech?

A keynote speech is a powerful presentation given by a keynote speaker at the beginning or end of an event.

It is designed to capture the audience’s attention, set the tone, and provide key takeaways that attendees can apply to their lives or work. A well-crafted and captivating keynote speech can inspire, motivate, and leave a lasting impact on the audience.

The Role of a Keynote Speaker

A keynote speaker plays a crucial role in the success of an event. They are experts in their field, often seasoned speakers who have honed their craft over years of experience.

A keynote speaker not only delivers a thought-provoking speech but also brings a unique perspective, shares personal stories, and engages the audience through humor, emotion, and relatability.

Writing a Captivating Keynote Speech

Writing a compelling keynote speech requires careful planning, organization, and a deep understanding of the audience. Here are some key steps to follow:

Understand Your Audience: Before writing your speech, spend time researching your audience. Who are they? What are their interests, challenges, and goals? Tailor your message to resonate with them.

Define Your Key Message: Every keynote speech should have a central theme or message that you want the audience to take away. Clarify this message and make it memorable.

Craft a Powerful Opening: Grab the audience’s attention from the start with a captivating story, intriguing statistic, or thought-provoking question. This will set the tone and create a sense of anticipation.

Organize Your Speech: Structure your speech logically and engagingly. Begin with an introduction, then move on to key points or stories, and end with a memorable conclusion that reinforces your key message.

Use Personal Stories: Personal stories are a powerful tool to connect with the audience emotionally. Share experiences or anecdotes that relate to your key message and make it relatable to the audience.

Incorporate Visuals: Visual aids such as slides or props can enhance your speech and make it more engaging. Use visuals sparingly to support your key points and avoid overwhelming the audience.

Practice and Rehearse: Delivering a flawless keynote speech requires practice. Rehearse your speech multiple times to ensure smooth delivery, confident body language, and effective use of pauses and intonation.

Engage with the Audience: Interact with the audience throughout your speech. Ask rhetorical questions, encourage participation, and create moments of connection. This will keep the audience engaged and make your speech memorable.

Tips for Giving a Motivational Keynote Address

Giving a keynote speech can be both exciting and nerve-wracking. You have the unique opportunity to captivate an audience, inspire them, and leave a lasting impression. In this section, we’ll share some valuable tips to help you deliver a powerful keynote speech that engages your audience, conveys your message effectively, and ensures a memorable experience.

1. Know Your Audience Inside Out

Understanding your audience is crucial to giving a successful keynote speech. Research their demographics, interests, challenges, and goals. This knowledge helps you tailor your message to resonate with them and ensures that your content is relevant and relatable.

Connect with your audience by addressing their specific needs and aspirations. By showing that you understand them, you’ll build trust and captivate their attention from the start.

2. Craft a Clear and Compelling Key Message

Every great keynote speech has a clear and compelling key message. Define the central theme or idea you want to convey to your audience.

Keep it concise and memorable so that it resonates long after your speech concludes. Your key message should guide the entire structure and content of your speech, ensuring a cohesive and impactful presentation.

3. Start Strong with a Captivating Opening

The beginning of your keynote speech sets the tone for the entire presentation. Capture your audience’s attention from the outset with a powerful, attention-grabbing opening.

Engage them from the first moment with a captivating story, intriguing statistic, or thought-provoking question. A strong opening creates a sense of anticipation and hooks your audience, making them eager to hear more.

4. Structure Your Speech for Impact

A well-structured keynote speech keeps the audience engaged and enhances their understanding of your message. Organize your speech in a logical and impactful manner.

Begin with an introduction that establishes your credibility and builds rapport with the audience. Then, present key points or stories that support your key message. Finally, wrap up with a memorable conclusion that reinforces your main ideas and leaves a lasting imprint on your audience.

5. Use Stories to Connect Emotionally

One of the most powerful tools in a keynote speech is storytelling. Personal stories create an emotional connection between you and your audience. Share experiences or anecdotes that illustrate the key points of your speech.

Make them relatable and highlight the lessons learned. Emotionally compelling stories will leave a lasting impact, making your message memorable and inspiring.

6. Engage and Interact with Your Audience

Keep your audience engaged throughout your keynote speech by actively involving them. Ask rhetorical questions, encourage participation, or create moments of interaction.

This can be in the form of brief audience discussions, polls, or exercises. Interaction fosters connection and helps to break up the presentation, making it more dynamic and enjoyable for your listeners.

7. Utilize Visual Aids Effectively

Visual aids, such as slides or props, can enhance your keynote speech when used effectively. Use visuals sparingly and purposefully to support your key points, helping to reinforce your message visually.

Ensure your visual aids are clear, easy to read, and visually appealing. Remember, your spoken words should always be the main focus, with visual aids serving as supporting elements.

8. Practice, Practice, Practice

Delivering a flawless keynote speech requires practice and rehearsal. Practice speaking your speech out loud multiple times, focusing on your delivery, timing, and body language.

Rehearse in front of a mirror, record yourself, or seek feedback from trusted colleagues or mentors. This process allows you to refine your speech, build confidence, and ensure a smooth and impactful delivery.

9. Embrace Authenticity and Passion

Authenticity and passion are key to delivering a compelling keynote speech. Be true to yourself, speak from the heart, and let your enthusiasm shine through.

Your genuine passion for your topic will captivate and inspire your audience. Avoid trying to mimic someone else’s style or delivery. Embrace your unique voice and let your authenticity be the guiding force behind your speech.

10. Leave a Lasting Impression with a Memorable Conclusion

The way you conclude your keynote speech is just as important as how you start it. Summarize your main points, reiterate your key message, and provide a clear call-to-action for your audience to take away.

End on a high note, leaving your listeners feeling inspired and motivated. A memorable conclusion ensures that your speech lingers in their minds and prompts them to take action.

Finding the Right Keynote Speaker

When hosting a successful event, finding the right keynote speaker is paramount. This individual will not only set the tone for your gathering but also leave a lasting impression on your audience.

In this section, we will delve into the important factors to consider when searching for the perfect keynote speaker who will elevate your event to new heights.

Experience Speaks Volumes

Experience is a key ingredient in the recipe for a successful keynote speech. Look for speakers who have a proven track record of captivating audiences and delivering impactful presentations.

Seek out those who have spoken at similar events or within your industry, as they will have a better understanding of your audience’s needs and interests. Experienced speakers bring a certain expertise and authority that can leave a lasting impression on your attendees.

Expertise in Your Industry

While experience is important, finding a keynote speaker with expertise in your specific industry is a game-changer. These speakers have a deep understanding of the challenges, trends, and opportunities within your field.

They can relate to your audience on a deeper level and provide insights and anecdotes that resonate. By selecting a speaker with industry expertise, you are ensuring that your attendees receive targeted and relevant information that they can apply to their own work or lives.

Communication Skills that Command Attention

A keynote speaker may have an impressive resume and extensive knowledge in your industry, but if they lack communication skills , their impact will be diminished. Look for speakers who possess excellent public speaking abilities.

They should be able to engage the audience, hold their attention, and deliver their message with clarity and conviction. Seek out speakers who can combine storytelling, humor, and audience interaction to create a memorable experience.

Aligning with Your Event’s Goals

Every event has its own unique goals and objectives. When searching for a keynote speaker, it is crucial to find someone who aligns with your event’s overarching purpose. Consider what you want your attendees to take away from the event.

Do you want them to feel inspired, motivated, or educated? Look for speakers whose message and style resonate with your desired outcomes. Review their past performances and testimonials to gauge if they can deliver the results you are seeking.

Recommendations and Reviews

One of the best ways to find a keynote speaker is through recommendations from trusted sources. Industry colleagues, friends, or even professionals who have previously worked with speakers can provide valuable insights and firsthand recommendations.

Additionally, online platforms and speaker bureaus offer reviews and ratings from past clients, allowing you to make an informed decision. By tapping into the experiences of others, you can gain a sense of a speaker’s trustworthiness and suitability for your event.

Interviewing Potential Speakers

Once you have narrowed down your list of potential keynote speakers, it’s time to conduct interviews. This step allows you to assess their compatibility, professionalism, and understanding of your event.

Prepare a list of questions that delve into their experience, approach to speaking, and familiarity with your industry. During the interview, observe their communication style, responsiveness, and willingness to collaborate. A successful partnership with your speaker is essential for a seamless and impactful event.

Reviewing Past Performances

Before making a final decision, take the time to review recordings or videos of the potential speakers’ past performances. This will give you a firsthand glimpse into their presentation style, stage presence, and ability to engage an audience. Look for speakers who exhibit confidence, charisma, and an authentic connection with the audience.

Pay attention to their ability to tell compelling stories, convey key messages, and create an energized atmosphere. Trust your instincts and select a speaker who resonates with you and your event’s vision.

A well-crafted keynote speech has the power to captivate, motivate, and inspire an audience. By understanding your audience, crafting a compelling message, and delivering it with passion and authenticity, you can leave a lasting impression on your audience.

The right keynote speaker can elevate your event, set the tone, and create a memorable experience for attendees. So, take the time to find the perfect fit and unleash the power of a captivating keynote speech.

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Pro Speakers on How to Give a Perfect Keynote Presentation

Allie Decker

Updated: January 13, 2021

Published: November 03, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing . It was by far the most exhilarating and nerve-wracking experience of my professional life.

Pro Speakers on How to Give a Perfect Keynote Presentation

I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating.

I wanted to do a good job, and I wanted to be a good teacher.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future? Read on for some advice from professional speakers.

First, what is a keynote presentation? Glad you asked.

You may also be tasked with a keynote presentation in order to secure funding, make a sale, or update stakeholders or executives. Whatever stage you find yourself on, delivering a keynote presentation is an important responsibility as a public speaker.

How to Give a Perfect Keynote Presentation, According to the Experts

I spoke with four professional speakers on how to deliver a near-perfect presentation. Here are five pieces of advice they shared.

1. Rehearse, rehearse, rehearse.

When it comes to public speaking, practice quite literally makes perfect. Every expert I spoke with mentioned how frequently they rehearse their presentations.

“However much you think you need to rehearse, rehearse 10 times more than that. When you show up to a concert, you expect that the musicians know their songs, and you certainly don't want the first time they try to play it to be right there on stage. You owe your audience and the folks hiring you to speak the same respect,” said Melanie Deziel , international keynote speaker and founder of StoryFuel . (She received this advice herself from Michael and Amy Port at Heroic Public Speaking .)

Melanie Deziel keynote speaker hubspot

Provided by Melanie Deziel

As more presentations and events become fully virtual, the likelihood of technical difficulties also grows. Rehearsing your content can help you weather any interruptions or last-minute changes.

Rehearsal not only leads to content mastery; it allows freedom in your presentations. “The more you rehearse and become comfortable with the content, the freer you'll be to take chances, experiment, and truly focus on your delivery, rather than trying to remember what comes next,” shared Deziel.

How do these experts recommend practicing your presentations? “[Use] a mirror,” said Olivia Scott , keynote speaker and founder of Omerge Alliances . “I take the time to see how I'm being received, I look at my body posture, and I look at everything to make sure that I feel good about what I'm delivering. This isn’t exactly a tool or technology, but it's a way to practice and rehearse.”

olivia scott keynote presentation hubspot

Additionally, consider asking friends, family, and trusted colleagues to listen to your practice runs and provide feedback on your presentation.

2. Ask for feedback.

Speaking of feedback, expert orators know to ask for it on a regular basis — from friends, peer groups, mentors, audience members, and clients. “Find a support crew and connect with other speakers in the industry,” mentioned Karen Hopper , keynote speaker and data strategist at M+R. Hopper personally recommends Shine Bootcamp , which provided her with lifelong friendships, helpful feedback, and a priceless education about public speaking.

Karen Hopper keynote presentation hubspot

Provided by Karen Hopper

“We help each other with feedback on our pitches, topics, outlines, and presentations, and we celebrate each others' wins,'' said Hopper. “ ... It’s well worth surrounding yourself with people who will cheer for you and who will give you honest feedback — the fastest way to get better is to ruthlessly seek out that feedback.”

Clients can also be an incredibly helpful source of feedback. If you’re asked to speak at an event or conference, consider asking the people who hired you. “I ask my client for their reaction immediately after every presentation. It’s important to know how they felt, and whether the presentation achieved their goals. Every time my client is happy, that’s my most successful presentation,” said Jeff Toister , keynote speaker, author, and customer service expert.

jeff toister keynote speaking hubspot

Lastly, the best feedback often comes from the source — in this case, your audience. Whether you ask questions during your presentation (which we’ll discuss next) or ask for feedback following your presentation, it’s never a bad idea to know what your audience thought about your keynote.

Feedback may look different if giving a remote keynote presentation, but it's still possible.

“It’s been a creative challenge to adapt a talk I'd hoped to give in person to work in a virtual environment. It's much harder to tell how your talks are received online, without being able to see nodding and note-taking and hear laughter and clapping. But all the feedback I have received [over email] indicated that my talk successfully changed the way many people are thinking about their content idea generation process, and that was the ultimate goal of the talk: to change how people think ,” shared Deziel, referring to her recent keynote at Content Marketing World 2020.

3. Engage your audience.

Nobody likes being talked at . Sure, delivering a keynote presentation involves you doing most of the talking, but it doesn’t have to be a one-way conversation. Many of the experts I interviewed encouraged some sort of audience engagement or interaction to enhance your presentation.

“People love to be involved in a presentation. Rather than explain a concept to my audience, I find a way to have them experience it,” said Toister. “For example, when I share how multitasking hurts productivity and causes us to make more errors, I have the audience try a brief multitasking exercise so they can experience the problem themselves.”

Did you know that audience engagement levels drop considerably (14%) if a presenter does most of the talking, versus if the audience talks just as much? Moreover, 64% of people believe that a presentation with two-way interaction is much more engaging than a one-way presentation.

Presentation engagement also takes practice — just like your presentation content itself. “ ... Entertainment comes from the performance itself: the way in which you deliver that content and the energy you bring to that delivery. This is a separate skill you need to practice. Work with a coach, watch back recordings of yourself to identify opportunities to improve your craft, and watch videos of top-notch comedians, poets and other speakers to see what you can learn from them,” encouraged Deziel.

Lastly, as important as engagement is, don’t let technology stand in the way. While smartphones and polling software can make audience interaction easier, they can also get in the way of you connecting with your audience. “I prefer to just have people stand up, raise their hand, or clap to participate in the poll. It gets the audience moving, and I don’t have to worry about WiFi connections or whether the polling software is working,” said Toister.

4. Prioritize your content as much as the delivery.

While entertaining and interacting with your audience is helpful and exciting, it shouldn’t take precedence over your presentation content itself. “Nearly all of what the audience can learn from you comes from the content: the stories you tell, the examples you share, the facts you cite and the other information you explain. Carefully crafting those materials and testing it out ensures that the audience will get the information they were promised from your session,” said Deziel.

Tools like PowerPoint, Keynote, Google Slides, and Canva can help you hone your content and develop a story within your presentation. A 2018 Prezi study (another presentation tool option) showed that 90% of people believe a strong narrative makes for a more engaging, interesting presentation. Data can help form arguments and explain facts, but stories stay with your audience long after your time on stage.

Storytelling is yet another way to engage with your audience, especially by evoking emotions like humor. “It’s entertaining to ask questions, saying, ‘Can anyone relate to this? Has anyone ever had this type of experience before?’ and then getting them involved with some laughter around those experiences. Laughter always helps,” said Scott, who presented at INBOUND 2020 .

Hopper, who was also a Breakout Speaker at INBOUND 2020, agreed: “Don't be afraid to be funny or drop in jokes — there are studies that show that laughing actually helps your brain retain information better, so not only will your audience have a good time laughing with you, but they'll also get more out of your presentation. It’s a win-win!”

5. Focus on the audience.

Finally, everyone can agree that public speaking is either revered or feared. If you relate to the latter and find yourself nervous when giving presentations, turn your focus on the audience.

“Speakers easily get nervous when they focus on themselves and worry too much about their own performance. Focusing on your audience first takes the nerves away and redirects your attention to making sure your audience gets something of value from your keynote,” shared Toister.

That’s the goal of a keynote presentation — to provide value to your audience. Regardless of what story you’re telling, what tools you’re using, or how you’re engaging the crowd, as long as you deliver a presentation that inspires your audience to think differently — even for 30 minutes — you’ve given a perfect keynote presentation.

Note: HubSpot Marketing teams reserve the right to use guest blog author’s likeness across our content as we see fit, including but not limited to HubSpot’s social media channels.

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10 Expert Tips to Create and Deliver a Killer Keynote Presentation

tips to create presentations, keynote presentation

So you’ve got a keynote presentation coming up, and you’re hitting the books to make sure you’re armed with the best plan possible. Besides taking notes from all the greats on TED, you’re reading up about a message structure that works, and looking for the perfect template.

While it seems like you’ve got your bases covered, like all things in life, there’s always a way to streamline the planning process.

According to Aaron Weyenberg , the UX Lead for TED and a self-professed “master of slide decks,” and the wizards behind Apple’s presentation slides , there are a number of tricks of the trade that you can rely on to create a rocking keynote presentation .

Below are some of our favorites. And to easily create a professional-looking presentation , sign up for Piktochart . It’s free and it allows you to make beautiful visuals without being a graphic designer.

1. Do your slides last

While most keynote speakers will typically build their presentation around the structure of a template, Weyenberg says that “building your slides should be the tail end of developing your presentation.” Before working on your slides, you should put together your main message, structure, supporting points – then practice and time your presentation. The reason for this, he says, is that the presentation needs to be strong enough to stand on its own. Approaching a keynote like this requires a shift in thinking.

While a beautiful set of slides is imperative to your presentation, it should not be central to it.

Weyenberg said it best: “The slides are just something you layer over [the presentation] to enhance the listener experience.”

Observe these 2017 Google I/O keynotes, especially CEO Sundar Pichai’s – the role of the slides are to support what the speaker is saying – not the other way around.

2. Get creative with photos

Often times, presenters will be far too literal or cheesy with their image choice. Weyenberg suggests to use images that are simple, yet punchy – and pairs nicely with your spoken words. He says to look for photos that are:

  • Related to your keynote’s concept
  • Are not complex in terms of composition

how to make inspiring keynote presentations

3. Simplify charts and graphs

While most presenters will simply drop an image of their charts and graphs into their deck, Weyenberg points out that it might be a bit “unsightly.” If you need to use data to back a point that you’re making, you should make the extra effort to make it more attractive – and this can be done by recreating it in your presentation maker .

There are a couple benefits to doing this:

  • It will make your presentation seem consistent and well-thought out
  • You’ll have control over colors, typography, and more.

weyenberg graph, typography in charts examples

4. One theme per slide

According to the designers of Apple presentation slides, less is certainly more. Trying to cram too many ideas on one slide can only work to your detriment. Beyond ideas, the same goes for statistics.

Let’s play a little game: For the following idea, how many slides would you use? “The developer program is incredibly vibrant. We have over six million registered developers. Demand for this show has never been greater. We sold out in just over a minute [71 seconds].”

While the average person might think that 6 million and 71 seconds would belong on the same slide and be short and sweet enough, let’s compare it with what Apple’s CEO Tim Cook did.

He only leveraged two slides: The first said “6 million,” and the second: “71 seconds. Sold out.”

how to make presentation attractive

5. Create a visual experience with data

Taking a leaf again from Apple’s presentation book, once you’ve gotten the hang of having just one stat per slide – you should also make it as visual as possible.

visual presentations

One data point per slide, combined with it being visually interesting – is sure to be memorable.

6. Practice Really Makes Perfect

Imagine the late Steve Jobs, a legendary keynote presenter, still rehearsed for months before a presentation. According to Brent Schlender , one of the co-authors behind the Steve Jobs biography “Becoming Steve Jobs,” Jobs would rehearse and prepare “exhaustively” for all of his public appearances.

Despite being a natural on the stage, Jobs never would wing it, he came to the show well prepared.

“I once spent an entire day watching him run through multiple rehearsals of a single presentation, tweaking everything from the color and angle of certain spotlights, to editing and rearranging the order of the keynote presentation slides to improve his pacing,” remembers Schlender.

While you may not be a perfectionist like Jobs, you are likely also not nearly as good of a presenter as he is – so practice really makes perfect in this case.

7. Tell A Consistent Story

Circling back to Weyenberg’s tips – he suggests that in a good slide deck, every slide should feel “like part of the same story.” Think of your deck like a story – every slide should feel cohesive to the big picture message you’re trying to communicate – as opposed to random ideas juxtaposed together.

You can do this by:

  • Using the same or similar typography, colors, and imagery across all slides
  • Using presentation templates can help with maintaining the same look and feel

8. Less is more

We explored the less is more concept earlier in the article by suggesting you keep to one idea per slide. The same can be applied to text.

When it comes to creating slides for your next keynote, the cardinal sin is a slide with ample text that is verbatim of your spoken presentation.

What this does is encourage people to keep their eyes on your slides instead of listening to you.

Weyenberg also points out that a text-heavy slide forces the brain to multitask between focusing on what it’s reading and hearing – which is quite difficult and will compromise your presentation.

bad presentation example

9. Consider topic transitions

While you want to make your slides look like a cohesive unit, you want to also keep in mind that making every slide look the same may be boring. Weyenberg suggests to:

  • Create one style for the slides that are the “meat” of the message
  • Then create another style for the slides that are transitioning between topics

For example, if your overall slides have a dark background with light text, you can use transitional slides that have a light background with dark text. This way, they’ll still feel like they’re from the same presentation family without being completely uniform.

10. Tell a captivating story

It is fitting that our final tip comes from likely the greatest keynote presenter of all time. The late and great Steve Jobs had the ability to captivate and inspire his audience with his talks, and that’s because he was a very good storyteller. And that’s the golden leaf that you can take from Jobs’ book today.

Always aim to tell a captivating story.

One example is perhaps when he introduced the iPod: “In 2001, we introduced the first iPod. It didn’t just change the way we all listen to music. It changed the entire music industry.” Listen to Steve Jobs weave a story about the digital music revolution when unveiling the iPod.

Bonus Round: Tips From Piktochart Designers  

keynote slide templates

  • Always remember that your audience is sitting far away . So ensure that your title font size is large enough to be seen from a distance, and that your body text is no smaller than 20px.
  • Use only two colors for your entire presentation – a primary and secondary color. If you must use a large color palette, your maximum choice should be up to five colors.
  • Make sure that there is enough white space throughout your presentation . This will give your content room to breathe. Less is definitely more in this case.
  • Emphasize only one object per slide – whether it’s an image, statistic, quote. This will make sure your audience stays focused.

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A keynote is a central theme or main idea presented at the start of an event, often delivered by a keynote speaker to set the tone and context for the audience. This term can also refer to a type of presentation software that enhances interactive presentations through features such as visual storytelling, animations, and multimedia integration, allowing presenters to effectively engage their audience.

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5 Must Know Facts For Your Next Test

  • Keynote presentations are typically designed to inspire and motivate audiences, often incorporating storytelling elements and powerful visuals.
  • The keynote feature in presentation software allows users to create dynamic slides with various design templates, animations, and transitions.
  • Keynote speakers are often experts in their field and may be invited to share insights on current trends or future directions relevant to the audience.
  • Using keynote software enables presenters to seamlessly integrate multimedia elements like videos, audio clips, and interactive content into their presentations.
  • Effective use of keynote presentations can significantly enhance audience retention and engagement compared to traditional lecture styles.

Review Questions

  • A keynote speaker sets the tone for an event by introducing the main theme and engaging the audience from the start. Effective elements of a keynote presentation include a clear message that resonates with the audience, compelling storytelling that captures attention, and strong visuals that enhance understanding. The combination of these elements helps establish a connection between the speaker and the audience, laying the groundwork for the rest of the event.
  • Keynote software enhances interactive presentations by offering tools that allow for multimedia integration, dynamic animations, and engaging visual designs that traditional methods lack. Presenters can incorporate videos, graphics, and real-time audience participation tools like polls or quizzes. This interactivity keeps audiences engaged and allows for a more personalized experience, making the information presented more memorable.
  • Visual storytelling in keynote presentations significantly impacts audience comprehension by simplifying complex ideas through relatable imagery and narrative structures. When visuals are effectively combined with spoken content, they create a more immersive experience that caters to different learning styles. This approach not only boosts engagement but also helps retain information longer, as audiences are more likely to remember stories paired with strong visuals than rote facts alone.

Related terms

Presentation Software : Applications designed to create visual slideshows for conveying information, including text, images, and multimedia elements.

Visual Storytelling : The use of visuals to convey a narrative or message effectively, helping audiences to understand complex information more easily.

Interactive Presentation : A presentation format that allows audience participation and engagement through polls, Q&A sessions, and multimedia content.

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  • Advanced Public Speaking
  • Design and Interactive Experiences
  • Graphic Design
  • Professional Presentation
  • Speech and Debate

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What is the difference between keynote, invited, and oral conference presentations?

I'm a PhD student, and I'll soon be presenting some of my work at a conference. In the program, my presentation is labeled "invited" while others have "oral" and others "Keynote". I am a bit confused, as I was never invited (maybe one of my professors was) and would like to know the difference between these kind of presentations.

  • presentation

Jeromy Anglim's user avatar

  • 1 it doesn't help that Apple makes presentation software labeled "Keynote". –  Michael Commented Jun 29, 2015 at 4:36
  • related: academia.stackexchange.com/q/15611/258 –  David LeBauer Commented Jun 30, 2015 at 0:45

2 Answers 2

Having an invited talk and not having been invited is unusual, indeed. Maybe your professor was invited and passed the ball to you; the best thing to do is asking him/her.

"Oral" also is unusual for me (but maybe not in other fields). As noted in the other answer, typically the hierarchy is, from most to least prestigious:

  • keynote/plenary : people who were invited to participate by the organizers, who may also be paying their expenses. Unlike the rest of the talks, they are not in parallel sessions or have a reduced level of parallelism. Sometimes, when there are no parallel sections, "keynote talks" are simply longer.
  • invited : talks given by speakers that were explicitly invited by the organizers. Typically (but not always), the travel and registration expenses of these speakers are paid by the organizers.
  • contributed : people who applied themselves for participation (and were accepted) and are going to give a talk, usually in parallel.
  • poster : people who are going to present a poster instead of giving an oral talk. Sometimes people are given the option to present either a contributed talk or a poster.

I assume that "oral" means "contributed" here.

Federico Poloni's user avatar

A keynote speech or presentation is a high-profile talk intended to be of interest to everyone at the conference, and is one of the selling points of the conference. Invited speakers are those who have been invited to give a talk by the organisers of the conference. My assumption is that 'oral' is just every other talk, i.e. speakers who applied to the conference and were selected to deliver their presentation.

dbmag9's user avatar

  • 11 In conferences where there are multiple presentations going on at once in different rooms, the keynote presentations will typically be "plenary sessions" in a very large room with no other talks going on at the same time. Keynote or plenary speakers typically have much more time for their presentations (1 hour or 1.5 hours compared with a typical 20 minute or 30 minute slot for an individual invited or submitted presentation.) –  Brian Borchers Commented Jun 28, 2015 at 16:19
  • 1 Not all plenary talks are "keynote" talks. I have given the former at a number of conferences, but not the latter. A conference generally would have no more than one (or maybe two) keynote talks, given by the most featured senior researchers present. (If the conference has a banquet, it's usually on the same day as the keynote talk.) Even if there are numerous parallel sessions, there may be two or three plenary talks per day, and they can't all be keynotes. In fact, at a couple of conferences I attended, each session organizer gave a plenary talk. –  Buzz Commented Jun 29, 2015 at 15:01

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definition keynote presentation

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What is the difference between a presentation and a keynote?

definition keynote presentation

Glad you asked

It’s a question I get quite often and the lines can, and are often blurred – but the way I like to look at it, is that a presentation is something you might give to a small room, a customer or an internal business audience to get a specific set of messages across, but a keynote is much broader, typically it’s to a bigger audience and its far more prepared, staged and carefully executed.

The underlying idea of a keynote is to take some key points, they can be business points, or points about something, and turn them into an immersive, engaging experience for your audience.  This is how keynote speakers succeed.

It’s all about preparation, delivery and variety

Some great examples of keynotes are those produced by big software companies such as Apple and Microsoft, and of course the wonderful TED talk content that most of us listen to in awe.

A keynote is not something that should be delivered with little preparation.  Even professional keynote speakers will typically have an area of expertise they speak about, and then when employed to speak at an event, will spend many hours customising based on interviews with their client.

Another key to keynote success is variety in delivery and also content.  Getting up on stage and clicking through slides won’t win an audience, you need to be prepared with an armoury of content to keep things exciting.  Yes, you will have static visuals (slides), but you also need video, demonstrations, props, audience participation and stories.  The right mix and you will deliver a keynote that the audience won’t forget.

Executives can be under a false impression of success

Business executives that are tasked with giving a keynote believe that because of their business success, then speaking in keynote form will be naturally successful for them.

Nothing could be further from the truth.

I always tell my clients that there needs to be two of you.  The business you which you have had great success with and the on-stage or keynote you, in which you are inexperienced with and that you need to be flexible and creative with.  Just because an executive may have given thousands of presentations in the past, it does not qualify them to get up and deliver a keynote – the situations are entirely different.

Audience credibility is very different to corporate credibility

Executives who do many presentations are typically presenting to an audience in which their credibility is already earned, in other words, the audience don’t need to be convinced.  However, in the keynote world, the audience is at first your critic, and then either your supporter because they start to like the on-stage you or, on the downside, they just switch off – and we’ll leave that topic for another time.  Many executives also are comforted by the fact that once they finish their presentation they are naturally commended by their peers and subordinates, this is where you must ensure you have a trusted critic, someone that will not get superficial with you and help you improve.  That’s been my role with many senior executives over the years and interestingly the balanced honesty is normally refreshing and welcomed by them.

Having the audience engaged is a feeling only a truely successful keynote can give

As a keynote speaker myself, I’ve done some pretty crazy things on-stage to spike up the audience and keep them interested, and there is nothing like the feeling of taking an initially cold keynote room and having an audience smiling, engaged and intently listening.   That’s one of the reasons I started my company Bespoke Factor – I love helping executives bring their business success to the keynote stage.

Hopefully now I’ve provided a little insight into the world of keynote creation and delivery and how it is very different to your stock standard presentation.

definition keynote presentation

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How to pronounce keynote (audio)

Dictionary definition of keynote

The primary or central speech or presentation delivered at a gathering, conference, or event. "The keynote speaker delivered a powerful speech that left the audience inspired."

Detailed meaning of keynote

It serves as the main address, typically given by a notable figure or expert in a particular field. The purpose of a keynote is to set the tone, provide a framework, or offer a significant message that captures the essence and theme of the event. Keynotes are often intended to inspire, motivate, or educate the audience, delivering key insights, perspectives, or innovative ideas. They serve as a focal point, drawing the attention of attendees and setting the direction for subsequent discussions, workshops, or sessions. A successful keynote engages the audience, generates enthusiasm, and leaves a lasting impact by conveying a compelling narrative or conveying an important vision. It serves as a catalyst for discussion, sparking further exploration of the event's subject matter and stimulating thought-provoking conversations among participants. Ultimately, a keynote acts as a guiding force, shaping the overall experience and ensuring that the event achieves its intended purpose.

Example sentences containing keynote

1. The conference opened with an engaging keynote address on technological advancements. 2. The keynote presentation set the stage for the day's discussions and workshops. 3. Attendees eagerly awaited the keynote to gain valuable insights from the industry expert. 4. The keynote emphasized the importance of collaboration and innovation in today's business landscape. 5. The conference organizers carefully selected a renowned expert as the keynote speaker. 6. The keynote talk focused on emerging trends and future prospects in the field of artificial intelligence.

History and etymology of keynote

The term ' keynote ' derives its origins from the musical world. The word 'key' comes from the Old English word 'cǣg,' which referred to a musical tone or pitch. This concept was further developed in Middle English, where 'key' took on the meaning of a scale or set of musical notes. The word 'note' in ' keynote ' is closely linked to its musical usage, signifying a single sound or tone. When combined, ' keynote ' metaphorically alludes to the central or fundamental note in a musical composition, which sets the tone for the entire piece. Over time, this musical metaphor evolved to describe the primary or central speech or presentation delivered at gatherings, conferences, or events, emphasizing its pivotal role in setting the thematic tone for the occasion.

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Further usage examples of keynote

1. The keynote speaker captivated the audience with personal anecdotes and thought-provoking ideas. 2. The keynote address challenged conventional thinking and encouraged participants to push boundaries. 3. The keynote session concluded with a lively Q&A session, allowing attendees to engage with the speaker. 4. The keynote speech highlighted the significance of diversity and inclusion in creating a thriving workplace. 5. The keynote presentation served as a call to action, urging attendees to make a positive impact in their communities. 6. The keynote speaker shared practical strategies and success stories to motivate aspiring entrepreneurs. 7. The keynote lecture provided a comprehensive overview of the latest research findings in the field of medicine. 8. The keynote address shed light on the environmental challenges and the need for sustainable solutions. 9. The keynote talk underscored the importance of lifelong learning and personal development. 10. The keynote speaker's charisma and expertise made the session a memorable experience for everyone. 11. The keynote presentation offered valuable insights into effective leadership and team management. 12. The audience applauded enthusiastically at the end of the inspiring keynote speech. 13. The keynote session served as a catalyst for networking and fostering new connections among professionals. 14. The keynote address set the tone for the conference's themes. 15. The CEO delivered a compelling keynote on company strategy. 16. Her keynote speech captivated the audience from start to finish. 17. The keynote speaker's insights left a lasting impression. 18. The annual convention's keynote presentation drew a large crowd. 19. The political leader's keynote outlined their vision for the future. 20. Attendees eagerly awaited the opening keynote 's revelations. 21. The scientist's keynote shed light on groundbreaking research. 22. The technology conference's keynote explored AI's potential. 23. The educational summit's keynote emphasized innovation in teaching. 24. The musical artist's keynote performance electrified the crowd.

https://static.wixstatic.com/media/eb68db_7eca51f0c20b45c3a25e6ebbf598afe2~mv2.jpg, https://static.wixstatic.com/media/eb68db_c76b20eee4f544739692acee8c95f51e~mv2.jpg, https://static.wixstatic.com/media/eb68db_b0d121c25f5a415a9f09aae523b2e822~mv2.jpg

ACT 13 (American College Testing), Advancement and Improvement, Leadership and Governance

address,discourse,lecture,oration,plenary,sermon

monologue,panel,presentation,seminar,speech,talk

Synonyms for keynote

Quiz categories containing keynote.

'keynote' is one of the flashcards in the 'ACT 13 (American College Testing)' category

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'keynote' is one of the flashcards in the 'Advancement and Improvement' category

highlight, footnote, aside, minor detail

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Definition of keynote noun from the Oxford Advanced American Dictionary

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definition keynote presentation

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Meaning of keynote in English

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  • at the core of something
  • focal point
  • foundation stone
  • heavyweight
  • nitty-gritty
  • precondition
  • the grandaddy of something idiom

keynote | Intermediate English

Keynote | business english, examples of keynote, translations of keynote.

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Other forms: keynotes; keynoted; keynoting

A keynote is "the leading note in a musical key," and that meaning has spread to include the leading theme or idea in almost anything. For example, a keynote speaker at a conference includes this central subject in her speech.

You're most likely to find the word keynote followed by "speech," "address," or "speaker." The central keynote theme is often presented right at the beginning of a conference or seminar. Another meaning of keynote is "the leading note in a musical key." When you play a scale on the piano, the first, lowest, note is the keynote. This musical meaning dates from the mid-1700s, and the phrase " keynote address" was first used in 1905.

  • noun (music) the first note of a diatonic scale synonyms: tonic see more see less types: C (music) the keynote of the scale of C major type of: musical note , note , tone a notation representing the pitch and duration of a musical sound
  • noun the principal theme in a speech or literary work see more see less type of: subject , theme , topic the subject matter of a conversation or discussion
  • noun a fundamental or central idea see more see less type of: idea , thought the content of cognition; the main thing you are thinking about
  • verb give the keynote address to (an audience) see more see less type of: address , speak give a speech to
  • verb set the keynote of “Comfort keynotes this designer's Fall collection” see more see less type of: set put into a certain state; cause to be in a certain state

Vocabulary lists containing keynote

Philip Geer's "Simon's Saga" includes 820 SAT-level words and gives students an entertaining glimpse into college life. Here are links to our lists for the novel: Episode 1 , Episode 2 , Episode 3 , Episode 4 , Episode 5 , Episode 6 , Episode 7 , Episode 8 , Episode 9 , Episode 10 , Episode 11 , Episode 12 , Episode 13 , Episode 14 , Episode 15 , Episode 16 , Episode 17 , Episode 18 , Episode 19 , Episode 20 , Episode 21 , Episode 22 , Episode 23 , Episode 24 , Episode 25 , Episode 26 , Episode 27 , Episode 28 , Episode 29 , Episode 30 , Episode 31 , Episode 32 , Episode 33 , Episode 34 , Episode 35 , Episode 36 , Episode 37

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[ kee -noht ]

  • Music. the note or tone on which a key or system of tones is founded; the tonic.
  • the main idea or central principle of a speech, program, thought, action, etc.
  • the policy line to be followed, as by a party in a political campaign, that is set forth authoritatively in advance by an address or other formal announcement.
  • keynote address .

verb (used with object)

The governor will keynote the convention.

  • to serve as the keynote for.
  • Music. to give the keynote of.

verb (used without object)

He refused an invitation to keynote.

/ ˈkiːˌnəʊt /

  • a central or determining principle in a speech, literary work, etc

a keynote speech

  • the note upon which a scale or key is based; tonic
  • to deliver a keynote address to (a political convention, etc)
  • to outline (political issues, policy, etc) in or as in a keynote address

Word History and Origins

Origin of keynote 1

Example Sentences

Check out the agenda, including an eye-opening keynote from our new Director of Search Content, Carolyn Lynden, dedicated SEO and PPC learning journeys, Overtime live Q&A, and more.

CES 2021 is still happening — without Vegas, crowds, prototypes or germsSamsung’s CES keynote presentation, a half-hour video, calls its focus a “Better Normal for All.”

At the 2021 show, Verizon takes the stop spot for the keynote and Samsung will be announcing its new 5G-enabled devices at an event after the show.

In her keynote, Zuboff suggested EU regulators should follow two key principles as they consider what to do.

Make diversity in your speaker line-ups and keynotes a top priority.

I flew to Peru to hear her give a keynote speech at an international conference.

To this end, CAIR has invited Rev. Al Sharpton to be the keynote speaker at its 20th anniversary dinner to be held next month.

You may not remember, but you were our commencement keynote speaker that day at the George Washington University National Center.

But Pence, who was slated to keynote this conference in just a few minutes?

He was a soaring star from the moment he finished his keynote speech at the 2004 Democratic National Convention.

Daring ambition rather than any merely abstract virtue was the keynote of her character.

These are the keynote of the great Republic, dominating all other chords, sacrificing harmony to noise, beauty to bulk.

The keynote is the oath which, in all ages and in all languages, passion seems to generate with but very little assistance.

That song had been the keynote to her new life, and it seemed now as if it were also to be the final benediction.

This humanity of Holbach's is the very keynote of his character and of his intellectual life as well.

COMMENTS

  1. What Is a Keynote? 5 Things You Should Know

    A keynote is a defining presentation or speech centered around the main theme of an event. The term "keynote" in relation to speaking is based on the musical term "key note," or the note around which the key is based. Just like a musical 'key note' defines the harmony of a composition, a keynote speech lays down the central theme or ...

  2. What Is a Keynote Speech? (+10 Speaker Tips to Deliver Powerfully)

    For example, sharing the story of how a client successfully overcame an obstacle may inspire your listeners—especially if they've faced a similar obstacle. 4. Consider Giving an Interactive Presentation. Adding an interactive element to your keynote message is another way to capture your audience's attention.

  3. Keynote Definition & Meaning

    The meaning of KEYNOTE is the fundamental or central fact, idea, or mood. How to use keynote in a sentence.

  4. Keynote

    A keynote is a central theme or idea that sets the tone for a presentation or event, often encapsulated in a speech or address delivered by a prominent speaker. This concept serves as a foundational element, guiding the audience's understanding and engagement with the overall content. The keynote typically highlights key messages and can be enriched by the use of multimedia elements to enhance ...

  5. What is a Keynote Speech: How to Leave a Lasting Impression

    A keynote speech is a powerful presentation given by a keynote speaker at the beginning or end of an event. It is designed to capture the audience's attention, set the tone, and provide key takeaways that attendees can apply to their lives or work. A well-crafted and captivating keynote speech can inspire, motivate, and leave a lasting impact ...

  6. Pro Speakers on How to Give a Perfect Keynote Presentation

    I spoke with four professional speakers on how to deliver a near-perfect presentation. Here are five pieces of advice they shared. 1. Rehearse, rehearse, rehearse. When it comes to public speaking, practice quite literally makes perfect. Every expert I spoke with mentioned how frequently they rehearse their presentations.

  7. 10 Expert Tips to Create and Deliver a Killer Keynote Presentation

    1. Do your slides last. While most keynote speakers will typically build their presentation around the structure of a template, Weyenberg says that "building your slides should be the tail end of developing your presentation.". Before working on your slides, you should put together your main message, structure, supporting points - then ...

  8. Keynote

    Keynote. A keynote in public speaking is a talk that establishes a main underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework for the following programme of events or convention agenda; frequently the role of keynote ...

  9. The Purpose of a Keynote Speech: Unveiling Its true Meaning

    A keynote speech is a presentation that sets the underlying tone and summarizes the core message or most important revelation of a meeting, conference, or event. It serves as the bridge between what was and what could be. A well choreographed keynote speech can ignite passion, spark discussion, and provoke thought.

  10. KEYNOTE PRESENTATION definition and meaning

    KEYNOTE PRESENTATION definition | Meaning, pronunciation, translations and examples

  11. Keynote

    A keynote is a central theme or main idea presented at the start of an event, often delivered by a keynote speaker to set the tone and context for the audience. This term can also refer to a type of presentation software that enhances interactive presentations through features such as visual storytelling, animations, and multimedia integration, allowing presenters to effectively engage their ...

  12. What is the difference between keynote, invited, and oral conference

    A keynote speech or presentation is a high-profile talk intended to be of interest to everyone at the conference, and is one of the selling points of the conference. Invited speakers are those who have been invited to give a talk by the organisers of the conference.

  13. KEYNOTE

    KEYNOTE definition: 1. the most important or most emphasized part of something: 2. the most important or most…. Learn more.

  14. What is the difference between a presentation and a keynote?

    It's a question I get quite often and the lines can, and are often blurred - but the way I like to look at it, is that a presentation is something you might give to a small room, a customer or an internal business audience to get a specific set of messages across, but a keynote is much broader, typically it's to a bigger audience and its far more prepared, staged and carefully executed.

  15. 8 Essential Keynote Speaker Tips You Should Know

    1. Find out what "keynote" means in context to the situation. Acknowledge that many organizers use the term "keynote" for different things. Clarify whether it's really the main presentation you're giving or something else. 2. Learn the intent of your keynote. Know the organizer's goal/context.

  16. keynote noun

    Definition of keynote noun from the Oxford Advanced Learner's Dictionary. ... Choice is the keynote of the new education policy. a keynote speech/speaker (= a very important one, introducing a meeting or its subject) Questions about grammar and vocabulary? Find the answers with Practical English Usage online, ...

  17. Keynote

    keynote. noun. /ˈkiˌnoʊt/. IPA: Dictionary definition of keynote. The primary or central speech or presentation delivered at a gathering, conference, or event. "The keynote speaker delivered a powerful speech that left the audience inspired." Detailed meaning of keynote. It serves as the main address, typically given by a notable figure or ...

  18. keynote noun

    Definition of keynote noun in Oxford Advanced American Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. ... [usually singular] the central idea of a book, a speech, etc. Choice is the keynote of the new education policy. a keynote address/speech/speaker (= a very important one, introducing ...

  19. KEYNOTE

    KEYNOTE meaning: 1. the most important or most emphasized part of something: 2. the most important or most…. Learn more.

  20. Keynote

    A keynote is "the leading note in a musical key," and that meaning has spread to include the leading theme or idea in almost anything. For example, a keynote speaker at a conference includes this central subject in her speech.

  21. KEYNOTE Definition & Meaning

    Keynote definition: the note or tone on which a key or system of tones is founded; the tonic.. See examples of KEYNOTE used in a sentence.

  22. Keynote (presentation software)

    Keynote is a presentation software application developed as a part of the iWork productivity suite by Apple Inc. [3] Version 10 of Keynote for Mac, the latest major update, was released in March 2020. On January 27, 2010, Apple announced a new version of Keynote for iPad with an all-new touch interface. It is now also available for the iPhone to download from the App Store.