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How to Write an Internet Café Business Plan [Sample Template]

Are you about starting an internet cafe ? If YES, here is a complete sample internet cafe business plan template & feasibility report you can use for FREE . Since the advent of the internet, a lot of other big things have happened to information technology. You too can begin to look at ways to tap into the vast opportunity that exists in this industry. One of the hurdles that is readily needed to be scaled when you are looking to start an internet cafe business is research.

To a very large extent, you will need to carry out some extensive research. This is so that you know what is required of you in the venture that you plan to embark on. Yet another thing that you will need to look at is the business plan aspect. Here below is a sample internet café business plan;

A Sample Internet Café Business Plan Template

1. industry overview.

The internet café line of business is one business that irrespective of the change in trends, is still managing to survive especially when the business is well positioned in a location like airports, campus, public facilities or hotels et al. Simply put, an Internet café, which is also known as a cybercafé, is a place which provides Internet access to the public, usually for a fee.

Most internet cafés usually provide snacks and drinks, hence the café in the name. In an internet café, the fee for using a computer that is connected to an internet facility is usually charged as a time-based rate. The internet café or cyber cafe phenomenon in the united states was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network.

Gregori designed, built and installed 25 coin operated computer terminals in coffeehouses throughout the San Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that offered an array of electronic services including FIDOnet mail and, in 1992, Internet mail.

But the first public, commercial American Internet café was conceived and launched by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was named The High Tech Cafe. After then, three other internet cafés subsequently opened in the East Village neighborhood of New York City: Internet Cafe opened by Arthur Perley, the @ Cafe, and the Heroic Sandwich.

So also in 1996, the Internet café Surf City opened in downtown Anchorage, Alaska. The Internet Café / Cyber Cafe industry is indeed a large industry and there is hardly any airport (international) that you won’t find an internet café that you can either connect your gadget through their Wi-Fi or log on to their computer to surf the net while you wait for your flight.

Though for some players in this industry would prefer to build their call centers in places where they can maximize profits; countries like India, China and The Philippines readily comes to mind

One good thing about starting an internet café business is that, aside from the fact that people will come in to browse the internet and carry out their jobs; you can also generate enough income by engaging in the sale of coffee and snacks.

So all you need to do if you want to maximize your internet café business is to strategically position the business and you will be amazed at the rate people troop to your internet café, not only those that want to browse the internet, but also those who may just want to hang out with friends over a cup of coffee and snacks.

2. Executive Summary

Planet One Cyber Café®, LLC is a one stop, standard and licensed internet café and coffee shop that is fully equipped with the latest technology in the cyber café industry. Our cyber café will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned in a location with the right demographic compositions of people who are regular users of public cyber café.

Planet One Cyber Café®, LLC will operate as a standard cyber café where clients are expected to surf the internet at the speed of light, make internet phone calls, conduct teleconference, and scan and send documents online. We also engage in the sale of snacks and coffee, operating a full fledge business center and the sale of data bundle and call cards for various telecommunication providers.

Our business goal is to work towards becoming one of the leading cyber café brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class internet café from the scratch requires huge capital base especially for the purchase of world – class and up – to date internet equipment (server, and computers) and software applications et al, which is why we have perfect plans for steady flow of cash.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry. We are well – staffed and well – equipped to run a 24 hours a day and 7 days a week cyber café with a well – planned shift system.

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Planet One Cyber Café®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Planet One Cyber Café®, LLC is owned by Garry Boston and his wife Geraldine Boston. Geraldine Boston is a certified cyber café administrator; she has over 15 years of experience in the internet café / cyber cafe industry. Her husband Garry Boston will be the administrative head of the business. He has an MBA from University of California and he has occupied senior managerial roles before joining his wife to start Planet One Cyber Café®, LLC.

3. Our Products and Services

Planet One Cyber Café®, LLC is going to offer varieties of services within the scope of the internet café / cyber café industry in the United States of America. Our intention of starting our internet café in Inglewood – Los Angele is to make profits from the internet café / cyber café industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offering are listed below;

• Providing fast and secured internet browsing services
• Providing cheap and secured international internet calls
• Providing fast and secured teleconference services
• Providing document scanning and photocopy services
• Sale of soft drinks, coffee and snacks
• Sale of call cards, and internet bundles from various telecom service providers
• Providing related internet café advisory and consultancy services

4. Our Mission and Vision Statement

• Our vision is to become the number one public cyber cafe in the whole of Los Angeles, California within the first five years of starting the business.
• Our mission is to build a world class and well equipped public cyber café brand that will become the preferred choice for a wide range of client ranging from individual client to corporate organizations in the Los Angeles – California.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Planet One Cyber Café®, LLC will build a solid business structure that can support the growth of our internet café business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading cyber café brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Planet One Cyber Café®, LLC;

• Chief Executive Officer

Cyber Café Manager / Cyber Café Supervisor

Admin and HR Manager

• Marketing and Sales Executive
• Customer Care Officer / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily running of the cyber café, including sourcing equipment, effective resource planning and implementing cyber café strategies and operations;
• Carries out needs assessments, performance reviews and cost/benefit analyses;
• Responsible for setting and meeting performance targets for speed, efficiency, sales and quality;
• Ensures all relevant communications, records and data are updated and recorded;
• Advises clients on products and services available;
• Liaises with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
• Maintains up-to-date knowledge of industry developments and involvement in networks;
• Coordinates staff recruitment, including writing vacancy advertisements and liaising with HR staff;
• Reviews the performance of staff, identifying training needs and planning training sessions;
• Records statistics, user rates and the performance levels of the cyber café and preparing reports;
• Handles the most complex customer complaints or enquiries;
• Responsible for organizing staffing, including shift patterns and the number of staff required to meet demand;
• Responsible for coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes;
• Responsible for forecasting and analyzing data against budget figures on a weekly and/or monthly basis.

Information Technologist

• Manages the organization website and serve room
• Responsible for continuous update of our online security platform
• Ensures that our payment platform is secured 24 / 7
• Responsible for installing and maintenance of “Private Automated Business Exchanges” (PABX), telephones, computer software and hardware for the organization
• Manages logistics, Web servers and POS (point of sale) systems
• Responsible for continuous upgrade and maintenance of IT systems
• Responsible for generating tickets for the cyber café
• Handles any other technological and IT related duties.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinates strategic sessions.
• Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversees the smooth running of the daily office activities.

Marketing and Sales Executive (Business Developer)

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients and music artists
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Help to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executives / Front Desk Officer

• Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

We very much know the importance of knowing the areas we are good at and the areas that we struggle with.  That is the reason why Planet One Cyber Café®, LLC employed the services of a core professional in the area of cyber café consulting and business structuring to assist the organization in building a standard cyber café that can favorably compete with other leading cyber café brands in the United States of America and the world at large.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Planet One Cyber Café®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Planet One Cyber Café®, LLC;

Our core strength lies in our service offerings, the power of our team and the state of the art cyber café equipment and software applications that we have – fast, secured and reliable internet. We have a team that can go all the way to give our clients value for their money.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our cyber café for business.

As a new cyber café in Los Angeles, it might take some time for our organization to break into the market and attract some well – established corporate clients; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion of our business the way we would want to.

• Opportunities:

The opportunities in the cyber café / internet café industry are massive especially in Los Angeles, and we are ready to take advantage of any opportunity that comes our way.

The truth is that with the advancement of technology and cheaper internet data bundles, it is now easier for organizations to conduct their teleconference from their office and for individuals to purchase internet bundle and browse on their mobile gadgets (smart phones, tablets and pads).

So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new cyber café in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

It is known fact that cyber cafés are a natural evolution of the traditional café. As a matter of fact, cafés started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information.

As Internet access is in increasing in demand, many pubs, bars and cafés have terminals, so the distinction between the cyber café and the traditional café is eroded. For instance, in some, countries in Europe, the number of pure cyber cafés is decreasing since more and more normal cafés offer the same services.

However, there are European countries where the total number of publicly accessible terminals is also decreasing. Germany is one good example of such countries where publicly accessible terminal is on the decrease. The reason for this trend is a combination of complicated regulation, relatively high Internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of wireless internet hotspots.

Lastly, while most cyber cafés are privately own businesses, many have been set up to Help Bridge the ‘digital divide’, providing computer access and training to those without home access. For example, the uk government has supported the setting up of 6000 telecentres.

8. Our Target Market

One of the things that make businesses breakeven is the number of clients that command per time. This is one of the reasons why we will leave no stone unturned in seeing that we get the right words out there to people about what we are doing.

The target market for the cyber café / internet industry is all encompassing because of their service offerings. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our services.

We have conducted our market research and survey and we will ensure that our cyber café attracts the kind of clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

• Corporate organizations (basically for teleconference and similar web meetings)
• All adults in the locations where our internet café is located
• Students who would need internet facility to fill forms online and to make photocopies and scan documents
• Job applicants who would need to fill online applications and to forward their CVs and documents
• All coffee lovers in Inglewood – Los Angeles, California
• All online gamers in Inglewood – Los Angeles, California
• People with smart phones, tabs and pads who would want to purchase internet bundles and call cards.

Our Competitive Advantage

We are mindful of the fact that there will always be stiff competition in the cyber café / internet café industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Planet One Cyber Café®, LLC might be a new entrant into the cyber café / internet café industry in the United States of America, but we are coming into the industry with core professionals and of course a standard world – class cyber café with the latest equipment and software applications  in the industry. We are well – positioned in Inglewood Los Angeles – California.

Our complimentary services – fully functional business center and coffee and snacks bar will enable us attract loads of customers per time in our cyber café.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups cyber café businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is the duty of anyone going into business to identify how he/she intends to generate startup funds. It is for this reason that  Planet One Cyber Café®, LLC is established with the aim of maximizing profits in the internet café / cyber café industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Planet One Cyber Café®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain when it comes to cyber café services; it is always cheaper and reliable for small businesses and start – ups to carry out teleconference or web meetings. This goes to show that any cyber café that is well – equipped and well positioned will always attract corporate clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Inglewood – Los Angeles, California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Inglewood to the whole of Los Angeles – California.

We have been able to critically examine the cyber café market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Planet One Cyber Café®, LLC, it is based on the location of our business and other factors as it relates to cyber café start – ups in the United States;

• First Fiscal Year-: $75,000
• Second Fiscal Year-: $150,000
• Third Fiscal Year-: $350,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same internet café services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We will work really hard to see that we attract the type of sales and leads that will make us break even at all times. Cyber café business is not a business that you have to go out there to retail products which is why we must do all we can to maximize any opportunity that comes our way to attract people to patronize of cyber café and coffee bar.

Our sales and marketing team will be recruited based on their vast experience in the cyber café / internet café industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent service delivery (fast, reliable and secured internet access) speaks for us in the market place; we want to build a standard and well equipped cyber café that will leverage on word of mouth advertisement from satisfied clients.

Our business goal is to build our cyber café business to become the number one choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Inglewood, Los Angeles, but throughout California as well.

Planet One Cyber Café®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our cyber café by sending introductory letters alongside our brochure to, residence, organizations and key stake holders in Los Angeles and other parts of the U.S.
• Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local internet café relevant expos, seminars, and fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver top notch services (for teleconference and web meetings)
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the cyber café / internet café industry by storm which is why we have made provisions for effective publicity and advertisement of our cyber café.

Below are the platforms we intend to leverage on to promote and advertise Planet One Cyber Café®, LLC;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our official website to promote our business
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat,  Badoo, Google+  and other platforms (music online forums) to promote our business.
• Offer Pro Bono services to Non – profits Organizations as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
• Distribute our fliers and handbills in target areas
• Contact corporate organizations, schools, Non – Profits Organizations and start – ups by calling them up and informing them of Planet One Cyber Café®, LLC and the services we offer
• Advertise our cyber café business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars / buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

We do not want to overprice ours services, and that is why we will go around and sample the price system of other businesses like our internet cafe business. The nature of internet café services makes it easier for operators in this industry to charge her clients fees based on the number of hours / time spent; usually this fee is charged based on the discretion of the cyber café.

At Planet One Cyber Café®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help them organize teleconference or web meetings / webcast et.

• Payment Options

At Planet One Cyber Café®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a cyber café business; it might differ in other countries due to the value of their money.

The bulk of the money that is expected to be spent when setting up a cyber café is in the purchase of equipment and of course leasing / renting a standard facility. However, this is what it would cost us to start Cosmos Call Center Agency, LLC in the United of America;

• The Total Fee for incorporating the Business in Los Angeles, California – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough space for standard cyber café in a business district 6 months (Re – Construction of the facility inclusive) – $120,000.
• The Cost for equipping the cyber café (telephone boxes, headsets, server room, computers, software applications, “Private Automated Business Exchanges” (PABX),printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $70,000
• The Cost of Launching our official Website – $600
• Budget for paying  at least 3 employees for 3 months and utility bills – $80,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $1,000

Going by the report from the research and feasibility studies conducted, we will need about $350,000 to set up a medium scale but standard call center in the United States of America.

Generating Funding / Startup Planet One Cyber Café®, LLC

Planet One Cyber Café®, LLC is going to start as a family business that will be solely owned and managed by Garry Boston and his wife Geraldine Boston. Both of them will be the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Planet One Cyber Café®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our cyber café facility with state of the equipment, technology and software applications.

Planet One Cyber Café®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Renting of Office cum Call Facility: Completed
• Setting Up Of The Cyber Café Facility: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed call center equipment, software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

More on Technology

Internet Cafe Business Plan Template

Written by Dave Lavinsky

Internet Cafe Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet cafe companies.

If you’re unfamiliar with creating an internet cafe business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet cafe business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Internet Cafe Business Plan?

A business plan provides a snapshot of your internet cafe business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Internet Cafe

If you’re looking to start an internet cafe business or grow your existing internet cafe company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet cafe business to improve your chances of success. Your internet cafe business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Internet Cafe Businesses

With regards to funding, the main sources of funding for an internet cafe business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet cafe companies.

Finish Your Business Plan Today!

How to write a business plan for an internet cafe business.

If you want to start an internet cafe business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet cafe business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet cafe business you are running and the status. For example, are you a startup, do you have an internet cafe business that you would like to grow, or are you operating a chain of internet cafe businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the internet cafe industry.
• Discuss the type of internet cafe business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of internet cafe business you are operating.

For example, you might specialize in one of the following types of internet cafe businesses:

• Internet kiosks : In this type of internet cafe business, small kiosks are built and positioned to be temporary internet cafes, as customers who visit the kiosks search the internet for directions, locations and other information.
• Cyber cafe: A cyber cafe is similar to an internet cafe, although the usage of the internet may be mixed with gaming and internet searches.
• Gaming cafe: Popular with teens, a gaming cafe offers computers and gaming accessories connected to very high bandwidth, which allows for specialized gaming.
• Commercial cafe: These internet cafes exist to serve commercial establishments with a need for high bandwidth and dedicated spaces.

In addition to explaining the type of internet cafe business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of commercial contracts on file, or reaching X number of return gamers served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the internet cafe industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the internet cafe industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your internet cafe business plan:

• How big is the internet cafe industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your internet cafe business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your internet cafe business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, gamer groups, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet cafe business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other internet cafe businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes private homes with high bandwidth internet services, video game lounges, and gaming casinos. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of internet cafe business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for multiple rounds of gaming play?
• Will you offer internet services that your competition doesn’t?
• Will you provide snacks and other amenities?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet cafe business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of internet cafe company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide an internet cafe that serves light snacks and meals, along with a gaming lounge area?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your internet cafe company. Document where your company is situated and mention how the site will impact your success. For example, is your internet cafe business located in a busy retail district, a neighborhood strip mall, or a standalone building near a college? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your internet cafe marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise on radio stations and/or gaming magazines
• Reach out to websites
• Distribute flyers to card collector and game stores
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your internet cafe business, including setting up game play for groups, planning and providing internet sessions, billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming session, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet cafe business to a new city.

Management Team

To demonstrate your internet cafe business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing internet cafe businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet cafe business or successfully running a card and game store.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 30 internet customers per day, and/or offer group gaming sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet cafe business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet cafe business:

• Cost of equipment and accessories
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, internet bandwidth, office supplies

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your multi-year contract for internet services or your location lease.

Writing a business plan for your internet cafe business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the internet cafe industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet cafe business.

Internet Cafe Business Plan FAQs

What is the easiest way to complete my internet cafe business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your internet cafe business plan.

How Do You Start an Internet Cafe Business?

Starting an Internet Cafe business is easy with these 14 steps:

• Choose the Name for Your Internet Cafe Business
• Create Your Internet Cafe Business Plan
• Choose the Legal Structure for Your Internet Cafe Business
• Secure Startup Funding for Your Internet Cafe Business (If Needed)
• Secure a Location for Your Business
• Register Your Internet Cafe Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Internet Cafe Business
• Buy or Lease the Right Internet Cafe Business Equipment
• Develop Your Internet Cafe Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Internet Cafe Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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Cyber Cafe Business Plan in Kenya [Free PDF Template]

Starting and running a successful cyber cafe business in Kenya can be a reality with the right plan in place. While it’s possible to dive in without a plan, if you aspire to stand out in the competitive cyber cafe industry, a well-structured business plan might be the key.

Creating a cyber cafe business plan from scratch can be a daunting task, especially if you’re a first-time entrepreneur without prior financial or business experience. That’s where this cyber cafe business plan template comes to your aid. This template will serve as your roadmap, making it easier to craft a comprehensive business plan for your cyber cafe venture.

What is a Cyber Cafe Business Plan in Kenya?

A cyber cafe business plan in Kenya is a written document that outlines your objectives and how you intend to achieve them with your cyber cafe business. Think of it as your guiding map that will take your cyber cafe from inception to profitability. This plan encompasses your goals, strategies, marketing approach, and financial forecasts.

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Why is a Cyber Cafe Business Plan Important

Whether you’re planning a small-scale cyber cafe or aiming for a large-scale operation, a business plan will come in handy. Here are some reasons why

• Clearly Define Your Objectives: Your business plan helps you understand what you want to achieve with your cyber cafe.
• Goal Setting and Obstacle Identification: It sets clear goals and helps identify potential obstacles early on in your business journey.
• Strategy Development: Your plan assists in formulating a clear strategy for attracting customers and ensuring profitability.
• Progress Tracking: You can track and measure your business’s progress, allowing you to make informed decisions.
• Secure Funding: If you need external funding, a well-prepared business plan enhances your chances of securing it.
• Team Alignment: It keeps your team focused on common objectives and business goals.
• Financial Clarity: You’ll gain a clear understanding of the financial requirements for starting and running your cyber cafe.
• Competitor Analysis: Study your competition and devise strategies to outperform them.
• Marketing Strategies: Develop effective marketing strategies to position your cyber cafe in front of potential customers.
• Risk Mitigation: Minimize the likelihood of encountering risks and losing your investment.

Why is This Cyber Cafe Business Plan Template Important?

Creating a cyber cafe business plan from scratch can be challenging, with the risk of getting lost in unnecessary details. This template addresses these challenges by helping you:

• Expedite the Process: You’ll write your business plan much faster with this template.
• Eliminate Irrelevant Details: Avoid including unnecessary information that doesn’t pertain to your cyber cafe business.
• Comprehensive Guidance: Get a clear picture of what should be included in your plan.

Think of this template as your compass, guiding you in writing an effective plan for your cyber cafe business.

Types of Cyber Cafe Business Plans

There are two main types of cyber cafe business plans in Kenya:

• Traditional cyber cafe business plan
• Lean cyber cafe business plan

Traditional Cyber Cafe Business Plan

This format is detailed and can span dozens of pages. It is ideal for large-scale cyber cafe businesses or when seeking external funding. A typical traditional business plan includes sections such as:

• Executive summary
• Company description
• Product or service description
• Market analysis
• Organization and management team
• Marketing and sales
• Financial projections

You can selectively focus on the sections that align with your business goals and funding needs.

Check Our Full Cyber Cafe Business Plan Template:

DOWNLOAD FREE TEMPLATE

Lean Cyber Cafe Business Plan

This streamlined version is a concise, one-page summary of critical business elements. It’s suitable for quickly outlining your cyber cafe business plan for internal use, primarily for you and your team. It is not intended for external stakeholders like investors. A lean business plan covers:

• Identity: A brief business description
• Problem: The issue your cyber cafe addresses
• Solution: Your unique offerings and product/service descriptions
• Competition: Analysis of competitors’ strengths and weaknesses
• Expenses : Startup costs
• Target markets: Customer demographics
• Marketing activities: Strategies and associated costs
• Sales channels: Methods for product/service distribution
• Revenue streams: Income sources
• P artners and key resources: Collaborators and necessary resources
• Team: Roles and responsibilities of your team
• Milestones: Key steps for business initiation and growth

DOWNLOAD FREE LEAN TEMPLATE

You can choose the lean or traditional business plan format based on your cyber cafe’s size and the purpose of creating a business plan (e.g whether you want to show to investors or you simply want to outline your strategy).

When Not to Use this Cyber Cafe Business Plan Template

While templates can expedite business plan completion, there are situations where it may not be suitable. This is particularly relevant when starting a substantial business or seeking detailed reporting for investors. While this template covers many aspects, it may not comprehensively address the needs of larger businesses requiring external funding.

However, if you find this template aligns with your business goals, feel free to download either the lean or traditional cyber cafe business plan template to kickstart your journey toward a successful cyber cafe venture in Kenya.

MORE BUSINESS PLANS

• Mitumba Business Plan Template
• Boutique Business Plan Template
• Wines and Spirits Business Plan Template
• Hardware Business Plan Template

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L.K. Nathans

I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

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Every business starts with research and planning. The main purpose for writing a business plan is to get aware of those things that you might not have known or thought of yet. Depending on your case, you might be interested in devising a gaming lounge business plan or an esports arena business plan. As these are very close to the concept of Internet cafe we offer to use this as a template, expanding it with additional points where necessary. Besides, in this article you will find many useful information to assist you on the way.

Executive summary

Starting an internet cafe business can be a challenging task, especially if you lack entrepreneuring experience. However, devising a business plan will greatly facilitate you along the way. First of all, it will help you to gather many important information and facts, come up with a variety of internet cafe business ideas, decide on the format, consider pros and cons of this business, and even think about its future development. When getting down to work, the first questions coming to your mind might be whether it is a profitable business, how much does it cost to open an Internet cafe or what equipment do you need to start an internet cafe? This article probably won’t furnish you with a full answer, rather it will give you a general description of internet cafe business, while adding more questions for you to consider.

Internet cafe business overview

An Internet cafe (also cybercafe) is by no means new, yet a still relevant idea. The service of providing the public with a PC along with access to the Internet for a charge has been in expanding request since a long time ago. The first online cafe was launched in 1988 in Seoul and had only two 16-bit-computers connected to the online system of networks. Today internet cafes can be found all around the globe, while their purpose has evolved from basic webmail and instant messaging to multiplayer gaming. Since modern games often require modern computers and expensive gadgets more and more gamers prefer shared-access models over personal ownership.

Depending on location, target audience, and social agenda of the proprietors, cybercafés come in a wide range of formats and can be quite a profitable business. Internet cafes also appear as gaming lounges, cybersports arenas, or PC bangs – equipped with VR headsets, gaming consoles like Xbox and Playstation, and broadcasting esports tournaments on a big screen.

The majority of the entrepreneurs, engaged in this field are men of 22 – 50 years old, who understand computers at the level between the advanced user and system admin. Most of them also enjoy playing online games, keep abreast of new developments in the realm of computers and gaming equipment, be up to date with the latest developments in the cyber industry, follow the news about gaming teams and tournaments. As a rule, these people don’t have a wage job. Their work is focused on Internet cafes, gaming lounge business, bets, and sometimes other related businesses. Usually, these people start with a small budget and gradually increase their income.Those who managed to properly organize their business and make a profit, begin to open a chain of Internet cafes, some sell franchises.

On rare occasions, there are businessmen, possessing entrepreneurial experience from other projects, with a million-turnover, who open Internet cafe out of curiosity and desire to try something new. In this case, they invest a lot of money at once. Often, these business owners are interested in holding tournaments in specially equipped cyber arenas.

There are also those who don’t know anything about this kind of business, rather they’ve been told that opening an Internet cafe business is a way to make money easily and fast.

No matter which group you belong to if you are considering launching an Internet (cyber) cafe you will need to devise a business plan. Hereby we introduce an example of an internet cafe business plan, which can be modified according to your geographies and goals.

Pros & Cons of starting an Internet Cafe

Before establishing a business it is always useful to make up a list of advantages and disadvantages. We have gathered some of them, which are relevant for an Internet cafe business, yet keep in mind, that it might look different in each case, depending on the particular market and the entrepreneurial experience of yours.

• Business works 24/7. In practice this means that as an entrepreneur you have to be constantly in touch to solve problems that may arise (e.g., violation of the rules by clients, various unforeseeable situations etc.) At least in the beginning you need to be fully involved in order to understand the specifics of the business, the target audience, identify weak spots etc. It is also necessary to be aware of the latest innovations in the field of gaming and esports.
• It is difficult to scale the business.  Internet cafe business has its limits. Once a company is launched, pays back and starts to bring net profit, there are just a couple of options to scale: either to sell franchises or open a network of Internet cafes. You can establish a business and get a stable income, yet it will always remain at the same level.
• Regular update/replacement of equipment.  Each product has its life cycle. Since computers in Internet cafes are used constantly, their wear and tear happens way faster. Besides regular maintenance, cleaning, and minor repairs of the computers, it is necessary to completely replace the equipment every 2-4 years. First of all, because of its wear and secondly, due to outdated parameters. Every year new games are released, increasing the requirements to the computer components – processor, video card, memory etc. Fast and powerful computers are one of the reasons why gamers visit cyber cafes. Thus, if you do not update the equipment, you risk to lose part of the target audience.
• Low budget needed for start.  Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000. This is a rather small budget for business, which in time will bring you regular income.
• Payback after 12 months (average).  Cyber cafe business, you can quickly setup and configure all the processes, provided you thought everything through and made preliminary calculations. The payback of such a business can take from 9 to 14 months. Then you get a net income and can plan to expand. Of course, everything depends on your particular case, and if you add a bar and kitchen in parallel, then it may take more time.
• Little competition.  15 years ago, when Internet cafes were very popular, there was a big competition. There were many cybercafes where one could go, and there were a few or no empty seats. Today, the focus has shifted, as everyone has a computer at home. Cyber cafes are made for the atmosphere, community, and a possibility to play on professional PCs. The second wave of popularity of cybercafes has just begun, yet still few competitors, which makes it possible to quickly attract the target audience to your place. At the same time, more tournaments are being held every year.
• Combination with other types of business.  As a rule, the main service of your business will be providing access to the Internet, and/or new games on PCs and consoles. In addition, you can expand your business with related services. If you decided to start a cybercafe business you might face the situations when some of your clients ask for photocopies, printing documents, photos, etc. By simply buying a printer-scanner you can get additional income, while it will also be useful in the daily work of the cybercafe. Also, when players spend more than 3-4 hours in the Internet cafe, they need at least one break to eat and drink. Thus, building a coffee area will bring extra income and allow your clients to spend more time in your cybercafe.

What products and services cybercafe business provides?

When devising a business plan for your Internet cafe it is helpful to distinguish between the primary and additional services.

Primary service  – within this section think of the core service that your cyber cafe company provides. Is it good connection to the Internet, gaming facilities, possibility to use expensive software for a small price, or an equipped coworking space? Pick out one thing that will serve as a pillar for your business, think of it as your unique selling proposition (USP).

While choosing a core service mention in your business plan the impact that it will cause. Speculate on how your customers’ life will be affected by the service(s) that you provide? Maybe you make people happy, satisfied, productive, entertained. You help the local community to stay connected with the rest of the world and fulfil their goals by the help of Internet connection / modern computers / gaming facilities etc.

It might be that your core service will be focused on esports. This field is getting more and more popularity, encouraging e-Sports schools being opened around the world. With this regard, many cybercafes nowadays also provide separate rooms for training esports teams.

Additional products/services.  Now time to brainstorm further. Make up a list of accompanying services that will be offered in your Internet (cyber) cafe and one-by-one write about the impact they are supposed to make for your customers. You can also use the items that were mentioned above, yet were not defined as a primary service. Additionally, you can include the following options to your service list:

• Cafe serving beverages / snacks / healthy meals
• Copy center services
• Private working space (rooms)
• Kicker, darts, etc.

Once your list of primary and additional services is ready keep it at hand. The next step would be to define their prices. Easily said, but this task will require thoughtful consideration. Besides checking the prices of your competitors and willingness of customers to pay, you will also need to count your expenses and comply with financial goals you set. You should also observe the habits of your customers, and possibly introduce a dynamic pricing scheme (when prices are flexible and depend on the day time and demand). You should also consider introducing system of discounts, special offers for loyal customers etc.

Comparison to competitors

Check your competitors, define their market share, strong and weak spots. This will then help you to find your position or niche on the market, as well as set more realistic goals on sales and profit.

Why should customers choose you over your competitor? This question is very important for defining your unique selling proposition (USP), discovering the pillars of your internet cafe. Check the list below, pick the points that are relevant for your case and expand if necessary.

• Upscale equipment (laptops, computers, printers, scanners, headsets, consoles (Xbox, Playstation), gaming mice, professional keyboards, additional gadgets- VR glasses, Gaming wheels, controllers etc.)
• Comfortable gaming chairs
• Fast and reliable Internet & Wi-Fi hotspots
• Besides state-of-the-art hardware the computers will also come with professional software (e.g., Adobe Cloud Programs) and gaming platforms (e.g., Steam). Upon customer request, the Internet cafe business can also acquire a license for a particular software.
• Possibility for open space and private working rooms/cabins
• Convenient (central, unique, extraordinary) location
• Fair prices, convenient booking system and payment options, bonuses, client discounts etc.

Internet cafe business plan introduction

Business name.  Give your internet cafe a name. Be creative, make sure it fits into the whole picture of your business concept. Double-check that it’s different from those of your competitors and easy to remember for your customers. Here you can also consider buying a franchise. In this case, you will build your institution based on the existing internet cafe business model which proved its success. Basically, you will get a ready-to-use guide on how to open an Internet cafe, which will save you time, resources and efforts. However, keep in mind that along with convenience and support that you get as franchisee, you are limited to a certain level in strategic and managerial decisions. Thus, for experienced and ambitious entrepreneurs, nurturing novel and fresh business ideas in mind, franchising won’t be a suitable option.

Legal business structure.  Every business is a legal unit with a specific structure. Think of yours. Will it be a sole proprietorship or a partnership, Limited Liability Company (LLC) or a corporation? Are there any investors involved? While choosing a structure for your business consider such impacting factors as flexibility, complexity, control, permits, licenses, taxes and other regulations.

Brief description of what your business does.  Here you should be able to explain in a nutshell your business concept.

Mission.  Besides making profit your internet cafe first of all should serve a public good. Think of those social solutions that you bring. Your cybercafé can, for example, fulfill the following missions:

• It provides an easy, reliable, safe and affordable access to the Internet.
• It serves a meeting place for sharing online experiences.
• It accommodates a creative and comfortable environment for people to learn, work, play and relax.

What problem does your Internet cafe solve for your customers?  Possible answers here might be the following:

• bad PCs at home that do not allow people to play at maximum settings or in the latest games;
• no privacy at home (parents/ partner or children interfere, etc.)

Think of any other relevant points, depending on your case. Maybe it is also useful to conduct a focus group to identify other customer needs.

What results does your internet café create?

• Customers get things done by means of having a quick, reliable safe and affordable access to the Internet
• Customers enjoy being in a creative environment, using affordable upscale equipment for their studies, work, gaming or entertainment
• Customers are happy to have another place for making friends and connections, while sharing their online experiences.

Think of any other relevant points, depending on your case.

How does your internet cafe create those results?  By means of providing necessary equipment (computers, software and access to the Internet) in comfortable premises at a convenient location, offering other services (e.g., food & drinks, open-space and private rooms) to meet customer needs and ensure best-in-class user experience.

Who does your company serve?  Again, think of your Personas. Which customer cluster reflects the main target audience? Are these travelers, students, professionals, gamers etc.? What is their average age? What are their core needs? It is important to remember that the choice of business model and related services will change the target audience, and vice versa. As a rule, the majority of players in cyber cafes are pupils and students. At the same time the related services a cybercafe provides will directly influence the target audience. In case the cyber cafe also sells alcohol, hookahs, etc., the clients will then be different. You can also expand the target audience by means of equipping your Internet cafe with gaming consoles, e.g. Xbox or Playstation.

Why do you do what you do?  Reasons for you to run an internet cafe might be numerous and diverse. Yet try to figure out what it means to you. Maybe you’re an exper t in the field of cybercafes or you possess suitable resources for this business. Maybe there is a sharp demand for such a place, but none or little supply. Maybe you yourself belong to the target audience and know the needs of the customers as no one else. Or it has always been your dream to own an internet café. Sincere answer to this question will help you to understand your motives and plan more realistically not just in a short term, but in a long-term perspective.

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Internet cafe setup requirements

Think here on your step-by-step plan or proprietary system. List a complex of providers, suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or competitive advantage. As a basic think of the following:

• Location (rent or buy or build)
• Design and renovation of the premises
• Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee machine, vending machines, etc.)
• Provider of the Internet
• Supplier of computers, and other devices
• Software Licenses
• Supply of additional services (drinks, catering)
• Team – number of employees, their roles, responsibilities, shifts
• Internet cafe management software

Here it is relevant to remind that provided you go with the franchise option, the proprietary system as well as the main cyber cafe requirements will be provided by franchisor for you to use. Of course, the terms and conditions might be different depending on the agreement, but the fundamental restrictive unit for the beginning you will get in most of cases.

What are your objectives? (define your goals)  Last but not least – schedule your goals. Elaborate some plans regarding sales, revenue and profit you intend to make. Devise a roadmap of future development of your business. Think of your goals in terms of short-and long-time perspectives. Draft them for 1-year, 2-years, 5-years time span or longer. While setting your goals on the paper use the rule of S.M.A.R.T. In other words, keep your goals Specific, Measurable, Achievable, Relevant and Time-bound.

Market analysis

At this stage, make sure to gather as much information about the market, as possible. Invest enough time to research the general state of matters and trends. A useful technique to apply at this stage would be PESTLE analysis. The name stands for the abbreviation of the components of the analysis and is used to scan the following macro-environmental factors – political, economic, social, technological, legal and environmental. When analysing the above mentioned factors, try to identify the elements within each of them, as well as seek to understand what is their business impact. For example, does the current political situation create a solid basis for you to start the internet cafe business? Is the economic condition favourable for introducing your service to the market? Is the society open/ willing to pay for your service etc.? The following table provides the respective questions to assist you in conducting PESTLE analysis.

Additionally, you can make a SWOT analysis to identify strengths, weaknesses, opportunities and threats for your business.

Market trends & needs

To gather information about your target market turn to statistical data, relevant market reports, professional periodicals, marketing research agencies. While doing your research check the related industries and fields – Online Gaming, Video Streaming, Cyber Security, esports etc. Also look at associated issues in the respective fields: Internet penetration, number of available commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.

Some introductory data and insights can be found at statista.com. For example, the esports market has been consistently developing in recent years. It is expected to grow further in the next 3-5 years. More and more people nowadays come to watch how their favourite games are being played by world recognized gamers. As indicated by the Newzoo there are determined to be 646 million viewers of esports worldwide by 2023, which is over 30% expansion from the 395 million in 2018.

The fans are spread over the world, yet the Asia Pacific area is by all accounts a specific hotspot for esports. In the USA, meanwhile, some 9.2 % of web users in 2019 viewed esports, with the figure expected to rise to 15.5 % by 2023.

As the statistics show every year more and more tournaments are held, bigger audience is attracted. Thus, while planning a cybercafe business one should keep in mind that the majority of gamers also make bets in the field of gaming and esports.

Internet cafe marketing plan and strategy

Every marketing action – be it a message, flyer, social post or event – is aimed at people. Thus, when devising an internet cafe marketing plan it is crucial to gather as much information about your audience as possible.

Demographics & Psychographics.  Define the demographics of your target audience – what is their age, gender, income, place of living etc. Then collect their psychographic characteristics – such as interests, desires, fears etc. In the process of collecting these data you might come up to the fact that there are several groups / clusters of you TA. Use Personas method to differentiate them. This will help you achieve the goal of your marketing campaigns, improve your lead generation and conversion strategy, as well as offer more suitable products/ services to your clients.

Remember, that a slight detail can make a huge difference. What if a significant part of your customers are vegans, environmental activists living a sustainable life? How can you make their experience in your cafe more comfortable – provide vegan snacks, supplying the place with renewable energy sources, equipping it with eco-friendly furniture etc. The variations are endless here. Your task is to identify the factors that will signify the interest and bonds of the customers to your Internet cafe.

Where can you find your clients?  Where can you find each of them – online or off-line? Think on which online services and social media they use. Do they actively participate in social media groups, do they read expert magazines or do they attend festivals? The clearer picture you will get on this stage the easier it will be for you on the next steps – when drawing marketing strategy (visibility, lead generation and conversion).

Visibility (awareness) strategy.  How people will learn about your Internet cafe – via ads in Google or social media, through paid commercials on TV or in YouTube, by means of influencers, flyers or word-of-mouth? Options and combinations can be numerous. The key factors here are budget and efficacy. You can spend thousands and get zero results, or you can spend almost nothing but hit the target. Look first at the answers from the previous step, identify the channels through which you can reach your audience, compare the prices of the channels. And then build your strategy. Remember, that the advantage(benefit) of digital marketing is that you can test different strategies with relatively low budget, see what works best and then rise the costs. Consider turning to a digital marketing agency if that corresponds to your needs.

Additionally, brainstorm for info drivers and events that can be part of your cybercafe marketing strategy. One of the possible promotion steps for your business can be hosting esports tournaments.

This step requires much thought and effort. The core question here is “How will you establish contact with potential customers?” It is most likely that you will apply digital tools and online marketing. In this case your lead generation will comprise the following elements: content, SEO, promotion, conversion and analytics. Let’s briefly look into each of these.

Content strategy comes first.  This will characterize the story behind your services, the key messages you send to your target audience and, also, the tone of voice in which they will be articulated. The content will be sent through all possible channels you decide for: website, landing pages, emails, social media, blog post as well as Call to Action.

Website strategy.  If your internet cafe can’t be discovered on the web, then it doesn’t exist. In other words to make your cybercafe visible you need to have a website. Besides raising the rating of your Internet cafe, a website is also an excellent informative tool, that helps to attract more clients from organic search. Generally, a website will build trust to your institution from clients and partners. Thus, if one day you decide to grow by selling cyber cafe franchises, a website will be a big plus.

Promotion strategy  as a rule starts nowadays with Social Networks – Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat. Check the most relevant for your type of business. For example, TikTok and Snapchat are the main channels for attracting teenagers, while adults are bound to be found elsewhere. Some question here to help you with the decision are the following:

• Where can you gather most of your TA (target audience)?
• Which of those are most efficient with regard to available budget?
• Which Social Media fits the best to your content strategy and chosen tone of voice?

In case you identify several platforms which are relevant for your internet cafe business it’s then worth trying to try all of them and see which ones work best in your field, region, market. Within your promotion activity you also manage social posts and email communication.

Conversion strategy.  Once you’ve got your leads it’s time to convert them into prospects or customers. The method of communication you decide – be it a phone call, email or personal message in social media. Within this stage you should look at the lead nurturing lifecycle and devise a complex of measures to acquire, keep and grow your customers – e.g. outreach programs, loyalty programs, organisation of events, system of upselling, cross-selling etc.

Analytics strategy.  The essential part of every strategy are the metrics and indicators that help to measure and analyse the results of the steps having been taken. Principal performance indicators are CTR, CPL, (Website) Rate of Conversion, Leads to qualified leads, Leads per channel etc. All the necessary info regarding these and other indicators can be found in the Internet, thus we shall not focus on them within this article.

What you need to keep in mind however, that analytics is an important task, which you better not skip. Once you identify the cost of a lead from each channel, try to reduce it to a minimum without loss in quality. Check the reports and regularly manage your advertising budget. After six months, compare the figures, analyse the amount of money spent on acquired leads to the quality of these leads.

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Cyber-Café Business Plan Template

Published Feb.14, 2018

Updated Apr.22, 2024

By: Brandi Marcene

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Table of Content

Are you planning to open an internet café ?

Internet penetration across the globe has grown exponentially and everyone these days relies on a stable internet access for both work and play. Even though the latest technologies including mobile technology is widely used across the world, there is still a high demand for good quality internet cafes offering superior quality service. People want to walk into a professionally managed facility with fast-speed internet infrastructure.

For a cyber café business to succeed, the first step is to have a well-structured business plan that will guide the entire process of business set-up. Before embarking on a starting a cyber café, you need to have a well-laid out business plan that will effectively take care of all issues that need your attention.

In case you aren’t sure of how to come up with a professional business planning for your cyber café company, here is a detailed sample plan written for an upcoming cyber cafe, YellowNet in Manhattan.

Executive Summary

The Cyber Café Business

2.1 The Business

YellowNet Cyber Café will be located on Street X in downtown Manhattan which is an busy area with a lot of activity. The neighborhood was selected because it is the heart of business, leisure and entertainment activities. With a number of world famous landmarks within the vicinity, it is the perfect place to open internet café business . The café is situated within one of the world’s busiest Central Business Districts. The internet café will be situated in close proximity to world renowned landmarks such as The Metropolitan Museum of Art, Central Park, Empire State Building and One World Observatory among others. The location was selected to serve city dwellers as well as visitors and tourists.

YellowNet will be run by Michael Thicke and his wife. Michael has extensive experience working for various Internet Service Provider companies while his wife has worked with various business management consultancy firms. With experience in the internet service provision and business consultancy, the couple is well versed with intricate details of how to open an internet café and successfully run it. Michael knows too well he has to be innovative and think outside the box to offer a unique and exemplary service that meets the demands of his customers. Michael will be in charge of the day-to-day running of the cyber café business. He has studied other similar business models to craft a winning strategy for starting an internet café .

2.2 Objectives

YellowNet Cyber Café has set up its objectives it intends to achieve the following in the first three years of operation. The objectives have been summarized as follows:

• Creation of a cozy, unique and quiet environment different from other competitors where customers can comfortably enjoy services.
• Make the community aware on what services the cyber café offers.
• Ensure the environment is conducive and can accommodate people with diverse beliefs, cultures and backgrounds.
• Provide great coffee and sumptuous bakery items at affordable prices.

2.3 Keys to Success

The following risks have been identified with starting YellowNet:

• Is YellowNet in Manhattan providing services which are in demand?
• Will internet craze continue to become popular in order to support the café’s growth?
• Will customers be willing to part with their money for YellowNet’s services?
• Will the cost of home internet drop so significantly that YellowNet will no longer find customers interested in Internet café services?
• Will access of internet via mobile platforms become so popular that customers will prefer to instead use their mobile gadgets to access the internet?

2.5 Company Targets and Forecasts

Michael’s target is to become the best internet café in New York and be a trendsetter by providing a unique, highly-customized and professional service. Michael has forecasted a 15% market share and calculated an average gross and net profit margin expected in the next three years. He strongly believes in his business model which will gradually begin with lower net margins, but pick up to bring in a good net profit margin in the second and third year.

Company Summary

3.1 who is the owner.

• YellowNet is owned and operated by Michael Thicke.
•  He has vast experience in the internet service provision industry spanning a total of 12 years.
• Throughout his life, Michael has worked for various internet service providers, and therefore thoroughly understands how the industry works.
• Michael is a graduated with a degree in Information Technology from Pace University in New York, He also holds an MBA from Columbia Business School.
• Working in the technology division, Michael was instrumental in the SME technical support division.
• During the course of his career, he helped several local small businesses successfully set up their internet infrastructure.
• He rose through the ranks and served as an IT Manager in the various companies that he worked for.

3.2 Why did he start his business?

• Having been in the industry for long, Mike knew how to start a internet café.
• Despite increase in domestic internet use, he knew there was still a demand for cyber cafes especially in densely populated areas of the city.
• He had seen how other cyber cafes operated and seen the loopholes he could exploit to offer a unique and customized service.
• There was need to offer a great internet facility where residents, visitors and tourists could access high-speed internet services in NYC City.
• Online gaming inspired Michael to think about starting a gaming café where he could provide a cozy environment for customers looking to have fun online.

3.3 How the business will be started

The total startup cost for YellowNet will be drawn for Mike’s personal savings which he has accumulated during his career life. However, there is a funding shortfall which will be covered by a loan.

The proposed site for the business will be on 3rd avenue Manhattan and will be leased for an initial period of 2 years from June 2018 with an option to extend. Reasons for choosing 3 rd avenue include;

• Proximity to a large downtown business community
• Close to major tourist attractions frequented by many tourists
• Availability of sufficient parking
• Reasonable rent rates compared to other areas of the city
• Premises is strategically located and highly visible

Even though Michael has been in the internet service provision industry, he plans to hire five additional staff to help in running the internet café.

Services for Customers

YellowNet will be a professionally managed and equipped with the latest cutting edge technologies to meet the demands of clients. In a bid to stand out as a unique and modern establishment, the business intends to go an extra mile and cultivate strong relationships with its customers. The intention of offering a wide variety of services under one roof is to offer clients the best value for money, and at the same time make profits in accordance to the law,

The quality of service is expected to be exemplary right from accessing the internet to general customer service etiquette. The target is to ensure customers enjoy themselves while at the facility and look forward to coming back again.

Products and services to be offered at YellowNet include:

• Offer fast and secure internet browsing services
• Help clients access reliable and affordable international internet calls
• Avail the required hardware and software to facilitate video teleconference services
• Provision of document printing and scanning services
• Offer highly sophisticated infrastructure for computer gaming
• Sale of call cards and internet bundles from various service providers
• Offer caffeine, snacks and various types of soft drinks
• Provide consultancy and advice in internet related services

YellowNet has invested heavily in a wide array of internet applications. As part of internet café business introduction strategy, the establishment intends to harness the latest technologies to ensure the business is fully technology compliant.

With the realization that many people are increasingly becoming keen on online gaming, Michael is keen on branding his business as a computer game café with the best gaming applications you cannot find anywhere else.

In future, YellowNet intends to establish a small internet training center that will offer learners a chance to be trained by experts on how to effectively use the internet.

Marketing Analysis of Cyber Café Business

Comprehensive cyber cafe business plans always offer a detailed analysis of the target market. YellowNet is expected to operate in a highly profitable environment that will allow the business be a trendsetter in the cyber-café industry. With a growing number of people embracing the coffee culture and more people looking for fast internet facilities, the business caters for both groups. This is no doubt an excellent concept that is poised for success. This internet café business model is a combination of two related businesses under one roof.

5.1 Target Market Segment

YellowNet intends to offer people looking for somewhere quiet, comfortable and cozy to browse the internet. The establishment admits both experienced internet users as well as novices willing to gain knowledge on utilizing the internet. YellowNet’s customers can be divided into two broad categories. The business is targeting an age group of between 18 to 60 years and beyond.

Group One consists of customers who are internet savvy and are just looking for a comfortable and inviting facility aside from their homes and offices to browse the internet and enjoy a cup of coffee and snacks. Group Two consists of customers who aren’t yet familiar with the internet but for various reasons, have to visit an internet café to accomplish various tasks.

Basically, anyone who has a passion for computers and internet is a potential customer. Because many people have internet at home or on their mobile gadgets, it is difficult to find a social setting especially in the Central Business District where you can access high-speed internet.

YellowNet intends to target both local and travellers who wish to check their emails, work or play games in a friendly environment. Customers coming into the premises will either use YellowNet’s PCs or plug in their notebooks and tablets into internet ports. The business targets a wide demographic; from youngsters who’re computer savvy to computer novices who’ve realized computer and internet knowledge is a must have.

This well-laid out internet café business plan focuses on these market segments:

5.1.1 University Students

University students are an important target niche in this cyber cafe business plan because they’re always in constant need of internet access and various computer programs. Because they’re always working on projects and assignments, they will find it helpful to work from a cyber cafe where they can have access to unlimited internet. Because they don’t earn an income, students might not be able to afford to pay for home internet packages and therefore, will opt for an internet café which could be cheaper.

In addition, they’re always in need of scanning, printing and document preparation tasks. On many occasions, students remain in the cyber café for extended time are an excellent target for YellowNet. The growing number of students in universities means there is a steady demand for quality yet affordable internet service.

5.1.2 Office Workers

These are professionals who either reside in New York City or travelling professionals who have visited NYC for conferences. Modern career professionals are always on the move and require quick access to fast internet and other cyber-related utilities to effectively perform their work. Often they will need a quiet, well managed and professional internet café to either read work emails, print, scan or work with diverse applications such as Google, Microsoft Office and Adobe Photoshop. YellowNet understands office workers are sensitive and knows too well professionalism must be top-notch.

5.1.3 Teenagers

Teenagers are excited with anything to do with technology landscape. Therefore, they are a major target for YellowNet. If you’re thinking how do internet cafes make money , you cannot afford to ignore teenagers. These tech savvy youngsters want to be online the entire day playing online games, chatting online and posting photos and multimedia content on social networks. For them, life without internet is worthless. YellowNet intends to always have the newest hardware and software to facilitate intensive online gaming sessions.

5.1.4 Seniors

Seniors are not so much fascinated about computers and the internet. However, they do need to accomplish tasks that require them to visit an internet café. In most cases, seniors are a unique but very lucrative target niche for any cyber related business. Because of their old age, they need somewhere comfortable and friendly to access the internet. In most cases, they will need to be assisted by employees to accomplish various tasks such as browsing, printing and scanning. Seniors always need good customer service because they’re sensitive and require staff to be patient with them.

5.2 Pricing of Packages

YellowNet offers competitive pricing after carefully evaluating the pricing structure for competitors. Since the business targets middle income customers, prices have been structured to effectively cater for this economic and social group.

A summary of YellowNet Prices is indicated below:

• Browsing per Minute $0.05
• Document Printing Per Page $1
• Scanning per Page $2
• Gaming Per Hour $5
• Special Packages $2 per hour (After browsing for three hours)

Prices are client-conscious in order to allow them see value in services offered by YellowNet. There are also special packages in place for those who wish to browse the internet for extended hours or print large volumes of documents. Prices outlined in this business plan are friendly to both the customer to ensure they get the best value for their money, while at the same time ensure the business makes good profits from services rendered.

5.3 Business Target of the Company

While there are many internet cybers operating , YellowNet plans to follow a business strategy services that will deliver good results for the business. Before setting up shop, the business has analyzed customer demand, trends and behaviors in order to respond better to their needs.

Fortunately, YellowNet is the first cyber café to be set up on 3 rd Street and enjoys a niche-market that extends over one kilometer. The business targets to enjoy great advantages especially in brand recognition and customer loyalty. Initially, the company will command an almost 100 percent market share in the immediate surroundings. However, in the next couple of years, chances are high, other internet cafes may open. The goal is to still retain over 70% of the market share in the wake of competition.

After doing extensive market research, the following was concluded:

• YellowNet cyber will need to adjust its working hours in order to get more clients. For instance, the cyber will open earlier that competitors and remain open till late after other internet cafes have closed.
• Charge a slightly lower browsing, printing and scanning rates compared to what others are offering their clients.
• There will be a large number of clients visiting the premises especially when international conferences, shows and exhibitions are taking place in the surrounding.
• The cyber will be extremely busy especially during the weekends and weekday evenings as people seek somewhere to browse the internet and socialize as they enjoy a cup of their favorite drink.
• A lot of customers particularly those reading emails only will visit the premises for a shorter period of time compared to those doing research and projects.
• Always have admin on duty to assist special customers especially seniors and those who may need someone to quickly respond to general enquiries.
• Fully implement this gaming café business plan to ensure YellowNet is popular for online gaming as its latest catch especially amongst the youth.

Without a solid strategy, opening an internet café will be a failed mission. In this section, we look at the strategies that YellowNet intends to put in place to ensure it meets its expectations. This cyber has formulated three key strategies which include;

• Focus on attracting a higher number of novice internet users with a friendly and accommodating environment that doesn’t make novices feel intimidated. YellowNet aims to put in place training opportunities to grow and maintain a loyal customer base.
• Attract more Power Internet users who’re extremely knowledgeable when it comes to using the internet. This is an important customer segment for YellowNet as they’re always in need of cyber café services. Their web-browsing experience makes them to be admired by novice internet users.
• Focus on establishing a friendly and comfortable social setting for YellowNet customers. A good social environment incorporates entertainment attracting customers that would ordinarily not need to access the internet from a cyber café. Once in the cyber, these customers should find an entertaining environment that will make them realize how fun it is to access the internet in a cyber café.

6.1 Sales Strategy Pyramid

The following points outline specifics on how YellowNet will implement the three strategies outlined above. Strategy pyramid graphics can be found in the appendix section of this plan.

6.1.1 Attract Power Internet Users

This strategy will place more emphasis on putting in place initiatives that will attract power internet users. These users are critical to the success of YellowNet and the following strategies will be used to attract these customers;

• Stay abreast and offer the best computing technologies; these users love using the latest technologies.
• Offer printing and scanning services
• Allowing clients to access powerful software applications.

6.1.2 Offer a Social Hub

This strategy lays emphasis on building a safe, nice and friendly environment for YellowNet customers. Starting a cyber café goes beyond just offering PCs and internet.

• The cyber will focus on availing standard entertainment facilities on the premises to entice more customers to come in. Soon clients who come in to enjoy entertainment will realize there is fast internet on site that they can utilize.
• Invest in beautiful and well-designed sitting areas, tasteful furniture and decorate appropriately with lively themes that promote comfort.

6.1.3 Entice Novice Internet Users

YellowNet’s sales strategy involves reaching out to more novice internet users. This is a lucrative market that many cyber café business plans tend to neglect. Even though these customers don’t have browsing experience, they can be transformed into loyal cyber café customers. YellowNet intends to attract novice customers by:

• Ensure YellowNet is known for a novice friendly environment. The facility will be staffed by knowledgeable and experienced personnel to ensure novice customers feel welcomed and their needs are promptly attended to.
• A customer service desk will be manned by YellowNet personnel throughout to offer any help in case a customer has a question or wishes to raise a concern.
• YellowNet hopes to introduce internet and email classes for beginners. The goal of these classes is to help novice users familiarize themselves with internet browsing and how to use computer systems available at the cyber café.

6.2 SWOT ANALYSIS

The purpose of SWOT analysis is to enable us understand both internal strengths and weaknesses that YellowNet must deal with. It also points out opportunities available for the business as well as the potential threats.

YellowNet has numerous strengths and advantages that will offer the business a competitive advantage and drive success. Before the plan to start an internet café was initiated, adequate market survey was done to identify the strengths, weaknesses, threats and opportunities.

6.2.1 Strengths

• Well trained, professional and friendly staff. YellowNet has gone an extra mile to hire and train staff who have a passionate to train and help clients.
• High-tech equipment which includes super-fast PCs, flat screen displays and high quality printers.
• Fine ambience. Every customer who walks into YellowNet should immediately feel comfortable and welcomed.
• A well-laid out vision as YellowNet knows what it takes to effectively meet client needs.

6.2.2 Weaknesses

• Rapid changing technologies means YellowNet has to always keep abreast of the latest technology.
• Significant expenses associated with keeping sophisticated hardware and software. YellowNet must -find ways to balance technology with other key business needs.

6.2.3 Opportunities

• Rapid population increase of internet users means more people will need YellowNet services.
• Social bonds and networks built as a result of the internet gives the business a platform to grow communities by establishing dedicated chat areas and community programs.

6.2.4 Threats

• Massive reduction of internet access costs. The cost of internet is dropping rapidly and may end becoming cheap that nobody may be willing to visit a cyber café. YellowNet is aware of this reality and will constantly monitor pricing.
• Emerging local competition: In future, new cyber cafes will be opened but YellowNet is well-prepared to take on this challenges.

6.2.5 Competitors

• Because of Michael’s experience in the internet service provision industry, YellowNet has a competitive advantage over other cyber cafes.
• The business has a unique sales and marketing strategy that effectively addresses how do internet cafes work in a highly competitive environment.

6.2.6 Sales Forecast

• YellowNet Cyber is expected to get a regular influx of customers throughout the day and the sales are expected to vary from day to day and month.
• YellowNet has based projected internet sales based on number of hours every terminal is active. Coffee and espresso sales are based on a financial data provided by Kobrick Coffee Company.

6.2.8 Milestones

The Yellow Net Cyber Café has come up with some basic milestones to keep the business priorities in check. Responsibility of implantation will be overseen by Mike Thicke and his wife Tracy Thicke, who is the manager of the business. The milestone table below will be updated with an actual table as the year progresses.

Personnel Plan

Michael Thicke is the CEO and Owner of YellowNet Cyber. He manages and oversees all daily activities in the internet café. Mike will be helped by his wife Tracy, who is the Manager and will oversee financial books for the business. Both Mike and Tracy are responsible for making key management decisions.

Three staff members are Admin Assistants working part-time earning $7.00 per hour for 30 hours per week. There is one full-time technician working 40 hours per week at $12 per hour. The role of the technician is to offer technical support to clients and fix minor terminal bugs while Admin Assistants perform general administration duties. Intensive interviews and training is done to ensure only qualified personnel work in the establishment.

The simple staff structure ensures efficient distribution of duties and seamless workflow. It also allows better communication among team members to facilitate quick decision making. YellowNet management knows the secret to success is how to start your own internet café business with minimal but efficient personnel.

The following table is a representation of employee salaries for the next three years.

Financial Plan

YellowNet has developed the following financial plan which outlines how this cyber will achieve its financial goals within first three years. A financial way forward of how to start an internet cafe is essential to help the business realize its financial targets. There are plans in the pipeline to launch other establishments in NYC. For this to happen, the company must formulate a workable financial plan that will drive success.

8.1 Important Assumptions

Basic assumptions are indicated in the table below. These assumptions are expected to show variations due to various factors, but the result will not have any significant effect on the company’s financial strategy.

8.2 Brake-Even Analysis

Brake-even data for YellowNet is illustrated in the chart and table below.

8.3 Projected Profit and Loss

Payroll Expense: The founder of YellowNet, Michael Thicke will get a salary of $26,000 in year one, $28,000 in year two, and $30,000 in year three. YellowNet has put in place plans to hire 3 part-time after first year ends for $6 per hour while a full-time technician will earn $12 per hour.

Lease Expenses: The facility intends to lease a 1,500 square foot facility at $1.875. According to the lease agreement signed by YellowNet, rent due every month totals to $800 for a total of 24 months. After five hundred and twenty days, the lease is availed for consideration. Right to renew or cancel the agreement is based on issues at hand.

Utilities Expense: As indicated in the signed lease agreement, the lessor is responsible for utility payments which include; real estate taxes, gas and garbage disposal among others. YellowNet is expected to cater for the internet cafe business phone bill expenses.

Marketing Expenses: YellowNet has allocated $20,000 for promotion related expenses for year one. This money will cater for placing adverts in local dailies to boost customer awareness.

Insurance Expenses: YellowNet Cyber has allocated $7,000 for insurance for the first year, second and third year. In future, the business intends to spend more on insurance coverage.

Taxes: Since YellowNet is an LLC, it is not taxed but there is a 15% payroll obligation.

A Comprehensive profit and Loss data is illustrated in the table below.

8.4 Projected Cash Flow

YellowNet’s projected cash flow is shown in the table below.

8.5 Projected Balance Sheet

YellowNet’s projected balance sheet is shown in the table below.

8.6 Business Ratios

The SIC (Standard Industrial Classification) code for Internet Service Provider Industry is “Remote data base information retrieval “7375.9903. “information retrieval services” 7375 report was used to generate the industry profile. YellowNet is also a food café so it could have used “Eating Places” ratios based on SIC classification 5812. YellowNet Café belongs to two business segments that makes the ratios a combination of two industries.

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How to Start a Profitable Cyber Cafe Business [11 Steps]

By Nick Cotter Updated Feb 05, 2024

Business Steps:

1. perform market analysis., 2. draft a cyber cafe business plan., 3. develop a cyber cafe brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for cyber cafe., 6. open a business bank account and secure funding as needed., 7. set pricing for cyber cafe services., 8. acquire cyber cafe equipment and supplies., 9. obtain business insurance for cyber cafe, if required., 10. begin marketing your cyber cafe services., 11. expand your cyber cafe business..

Starting a cyber cafe business requires a thorough understanding of the local market to ensure its success. Performing a market analysis is the first critical step, allowing you to identify your potential customers, competitors, and overall market demand. Here are some key aspects to consider:

• Analyze the local demographics to determine the target audience for your cyber cafe. Consider age, income levels, education, and tech-savviness.
• Investigate nearby cyber cafes and Internet-related businesses to understand their offerings, pricing strategies, strengths, and weaknesses.
• Assess the demand for Internet access and related services in the area. Consider the availability of public Wi-Fi, the prevalence of personal Internet access, and any gaps in the market.
• Identify potential partnership opportunities with local businesses, educational institutions, or community organizations that could benefit from your services.
• Consider the impact of trends in technology and online behavior on the cyber cafe industry, such as the rise of mobile Internet usage and remote work.

Are cyber cafe businesses profitable?

It depends on the location and the services being offered. If the cyber cafe is located in a busy area, offers a variety of services, and attracts enough customers, it can be profitable. However, if the location is not ideal or if the cafe doesn't offer enough services, it could struggle to make a profit.

Creating a comprehensive business plan is critical when starting a cyber cafe. It outlines your business goals, strategies for achieving them, financial projections, and market analysis. Here’s a guide to drafting your cyber cafe business plan:

• Executive Summary: Begin with a concise overview of your cyber cafe’s concept, the services it will offer, and its objectives. Mention your unique selling points.
• Market Analysis: Identify your target audience, analyze competitors, and understand market trends. This will help in positioning your cyber cafe effectively.
• Services Offered: Detail the range of services you plan to provide, such as internet access, gaming, printing, and food and beverages.
• Marketing Plan: Describe how you will attract and retain customers. Include your branding, advertising strategies, and promotional activities.
• Operational Plan: Outline day-to-day operations, location, equipment needed, and staffing requirements. Include suppliers and management structures.
• Financial Plan: Project your startup costs, ongoing expenses, revenue streams, and profitability. Include balance sheets, income statements, and cash flow forecasts.
• Risk Analysis: Address potential risks and your strategies for managing them. This will demonstrate foresight and preparedness.

How does a cyber cafe business make money?

A cyber cafe business typically makes money by charging customers for access to the internet, computer time, and other services. These services can be used by a variety of target audiences, such as students who need to use the internet for school, or business people who need access to the web while away from their office. Additionally, they often offer food and drinks, which can be an additional source of income. Moreover, they might engage in other activities such a game competitions or tournaments that could draw in additional customers that could also help increase their revenue. For example, an air duct cleaning business could target residential homeowners and commercial property managers as potential customers.

Creating a strong brand is crucial for your cyber cafe to stand out in a competitive market. It reflects your cafe's identity, values, and the unique experience you offer to customers. Here are key steps to help you develop a compelling brand for your cyber cafe:

• Define your unique selling proposition (USP) that sets your cyber cafe apart from others, such as specialized gaming setups, high-speed internet, or unique cafe offerings.
• Choose a memorable and relevant name that resonates with your target audience and reflects the essence of your cyber cafe.
• Design a distinctive logo and visual theme that will be consistent across all branding materials, including your website, signage, and marketing collateral.
• Develop a strong online presence with a professional website and active social media profiles to connect with customers and build community engagement.
• Consider the ambiance and interior design of your cafe to ensure it aligns with your brand and creates a welcoming environment for patrons.
• Train your staff to provide exceptional service that aligns with your brand values, ensuring every customer interaction reinforces your brand promise.
• Plan and execute marketing campaigns that showcase your brand's personality and attract your target demographic through appropriate channels.

How to come up with a name for your cyber cafe business?

Coming up with a name for your cyber cafe business can be a fun and creative process. First, brainstorm to come up with some words that reflect your unique business or the atmosphere you want to create in the cafe. For example, you might consider words that represent things such as modern technology, comfort, or popular culture. Then, narrow down the list of words to a few that you think work best for your cafe. Finally, combine them into an interesting and catchy name that customers won’t soon forget. Be sure to conduct a quick internet search to make sure someone else isn’t already using the name.

Formalizing your business registration is a crucial step to legitimizing your cyber cafe and ensuring that you operate within the legal framework of your area. This process varies depending on your location, but typically involves a few key steps. Below is a general guide to help you navigate the registration of your cyber cafe business:

• Choose a Business Structure: Decide whether your cyber cafe will be a sole proprietorship, partnership, LLC, or corporation. Each has different tax and liability implications.
• Register Your Business Name: If your cyber cafe will have a name different from your own, you'll need to register the trade name or "Doing Business As" (DBA) name with the appropriate government body.
• Obtain Necessary Permits and Licenses: Depending on your location, this may include a general business license, a specific internet cafe permit, or other local permits.
• Get an Employer Identification Number (EIN): If you plan to hire employees, you'll need an EIN from the IRS for tax purposes.
• Register for State Taxes: You may need to register with your state's tax department to handle sales tax, income tax withholding, and other state taxes.
• Comply with Local Ordinances: Check with your city or county about any additional requirements, such as health and safety inspections or signage regulations.

Resources to help get you started:

Explore vital resources designed for cyber cafe entrepreneurs to gain insights on market trends, operational best practices, and strategic growth advice:

• Cyber Cafe Management Software Solutions: Articles and guides on choosing the best management software for your internet cafe, including features to look for and vendor comparisons.
• Internet Cafe Startup Guides: Comprehensive eBooks and blog posts covering everything from startup costs and equipment selection to marketing strategies for new cyber cafes.
• Online Forums and Communities: Engage with other cyber cafe owners on platforms like Reddit or specialized forums to exchange advice, experiences, and best practices.
• Internet Cafe Industry Reports: Access to market research reports that provide analysis on trends, growth predictions, and challenges in the cyber cafe industry.
• Newsletters from Tech Companies: Subscribe to newsletters from tech companies that supply gaming and computer equipment to stay updated on the latest products and technologies.
• Webinars and Online Workshops: Interactive sessions covering topics such as enhancing customer experience, cybersecurity measures, and leveraging social media for business growth.

Starting a cyber cafe requires compliance with local and national regulations. Acquiring the necessary licenses and permits is a critical step to ensure your business operates legally and smoothly. Below is a guide to help you through this process:

• Research Local Business Requirements: Contact your city or county's business licensing office to learn about specific licenses and permits required for a cyber cafe in your area.
• Business License: Obtain a general business license to operate your cyber cafe. This is typically issued by the city or county where your business is located.
• Occupational Permits: Depending on the services you offer, you may need special occupational permits, such as a food service license if you plan to serve snacks and beverages.
• Health and Safety Inspections: If providing food, arrange for health inspections to secure a health department permit, ensuring compliance with food safety regulations.
• Zoning and Land Use Permits: Ensure your location is zoned for a cyber cafe and obtain any necessary land use permits.
• Internet Service Provider (ISP) License: You may need to acquire a license from an ISP to provide internet services to the public.
• Signage Permits: If you plan to put up any signs for your cyber cafe, check for any local sign permits you might need to apply for.

What licenses and permits are needed to run a cyber cafe business?

To run a cyber cafe business you will need to obtain the following licenses and permits:

• A business operating license from state or local government
• Business liability insurance
• Food service license (if offering food and beverages)
• Zoning permit for your specific location
• Copyright compliance license (to use software legally)
• Computer equipment licenses (for software to be used)

Opening a business bank account is a crucial step for managing finances, and securing funding is essential for covering startup costs and ensuring smooth operations. Here's a guide to help you navigate through these foundational steps for starting your cyber cafe:

• Research local banks and credit unions to find the one that offers the best terms for small businesses. Consider fees, services, and convenience.
• Gather required documents, such as your business license, EIN (Employer Identification Number), and personal identification to open your business account.
• Choose between a checking or savings account—or both—based on your business needs. A checking account is good for daily transactions, while a savings account can help you earn interest on your reserves.
• For funding, assess your financial requirements and explore different options such as personal savings, loans from banks or credit unions, investors, or crowdfunding platforms.
• Prepare a solid business plan to present to potential lenders or investors, highlighting the market opportunity, your business strategy, and projected financials.
• Consider applying for government grants or programs supporting small businesses, especially those that promote technological advancement and community development.

Setting the right prices for your cyber cafe services is crucial to attract customers and ensure profitability. When determining your pricing strategy, consider the cost of your investments, the local market rates, and the value you provide. Here are some tips to help you establish competitive and fair prices:

• Assess the competition: Research local cyber cafes to understand their pricing models and services offered.
• Calculate your costs: Include rent, utilities, staff wages, equipment depreciation, and internet charges to determine your break-even point.
• Value-based pricing: Consider the quality and speed of your internet service, the variety of services offered, and the ambiance of your cyber cafe when setting prices.
• Time-based rates: Offer pricing options based on time usage, such as hourly rates or discounted rates for longer usage blocks.
• Membership options: Provide memberships or loyalty programs with perks like reduced rates or priority access to encourage repeat business.
• Package deals: Create package deals that bundle internet usage with other services like printing, scanning, or gaming.
• Dynamic pricing: Consider having different rates for peak and off-peak hours to manage demand and maximize revenue.

What does it cost to start a cyber cafe business?

Initiating a cyber cafe business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $14500 for launching such an business. Please note, not all of these costs may be necessary to start up your cyber cafe business.

Setting up your cyber cafe requires careful selection of equipment and supplies to ensure a smooth operation and a comfortable environment for your customers. Here's a list of essentials to get your cyber cafe up and running:

• Computers: Invest in high-quality computers with sufficient processing power, RAM, and graphics capabilities to handle a variety of tasks and games.
• Internet Connection: Get a reliable, high-speed internet service to provide your customers with a seamless online experience.
• Networking Equipment: Purchase routers, switches, and Ethernet cables for a stable and secure network infrastructure.
• Printers and Scanners: Provide multifunctional printers and scanners for customers who need to print or digitize documents.
• Furniture: Comfortable chairs and desks or booths are crucial for customer comfort during extended use.
• Security Software: Equip your computers with antivirus software and firewalls to protect against cyber threats.
• Operating System and Software Licenses: Ensure all computers have legal operating systems and software to provide a variety of services to your customers.
• Backup Power Supply: Consider an Uninterruptible Power Supply (UPS) to prevent data loss and keep systems running during power outages.
• Refreshments: Offer snacks and drinks to keep your customers satisfied and encourage them to stay longer.
• Miscellaneous Supplies: Stock up on office supplies like paper, pens, and headphones for sale or use by your patrons.

List of software, tools and supplies needed to start a cyber cafe business:

• Computers: Approx. $500 each
• Internet Connection: Approx. $100/month
• Software: Approx. $50/license
• Coffee Machine: Approx. $200
• Printer: Approx. $150
• Laminator: Approx. $50
• Scanner: Approx. $100
• Fax Machine: Approx. $100
• Furnitures (chairs, tables, etc): Approx. $200
• Point of Sale System: Approx. $150

Acquiring the right business insurance is a crucial step in safeguarding your cyber cafe from various risks. It can protect your investment from unforeseen events such as accidents, theft, or cyber-attacks. Here’s how you can go about obtaining the necessary insurance:

• Research different types of business insurance policies that are relevant to a cyber cafe, such as general liability, property insurance, and cyber liability insurance.
• Consult with a licensed insurance broker or agent who specializes in business insurance. They can help you understand the specific risks associated with running a cyber cafe and recommend the appropriate coverage options.
• Compare quotes from multiple insurance providers to find the best coverage at a competitive rate. Be sure to read the fine print and understand what is and isn't covered.
• Consider the value of your equipment, the size of your cyber cafe, and your budget when choosing the amount of coverage you need.
• Once you have selected an insurance policy, make sure to keep your documents organized and accessible. Review your policy annually, or whenever there are significant changes to your business, to ensure your coverage remains adequate.

With your cyber cafe set up and ready to welcome guests, it's time to attract customers and create a buzz in the community. A well-thought-out marketing plan can make all the difference in getting your cyber cafe off the ground. Here are some tips to effectively market your cyber cafe services:

• Develop a strong brand identity with a memorable logo and consistent visual theme that stands out in all your marketing materials.
• Create an online presence with a professional website and active social media profiles, offering insights into your cafe's atmosphere, services, and special offers.
• Use local SEO strategies to ensure your cyber cafe appears at the top of search results for internet-related services in your area.
• Partner with local businesses and educational institutions to offer special discounts and promote your services to a broader audience.
• Distribute flyers and posters in high-traffic areas and consider local newspaper or radio ads to reach a wider demographic.
• Host opening events or gaming tournaments to generate excitement and encourage people to check out your cyber cafe.
• Encourage customers to leave reviews online to build trust and attract new visitors through positive word-of-mouth.

Expanding your cyber cafe business requires strategic planning and a deep understanding of your customer's needs. As you grow, think about how you can diversify your offerings and enhance the customer experience to stay ahead of the competition. Here are some pointers to help you on your journey:

• Assess your current operations to identify what's working well and where there's room for improvement or expansion.
• Consider adding more computer stations or private rooms to accommodate more customers, especially during peak hours.
• Upgrade your technology to ensure fast and reliable service, including high-speed internet, modern computers, and gaming consoles for a diverse clientele.
• Expand your services to include printing, scanning, faxing, and other office-related tasks to attract a wider customer base.
• Offer memberships or loyalty programs to encourage repeat business and build a community around your cafe.
• Explore partnerships with schools and local businesses to provide a venue for training, workshops, or corporate events.
• Invest in marketing and promotions to raise awareness about your expanded services and attract new customers.
• Consider franchising your cyber cafe or opening new locations in other areas to tap into new markets.
• Stay updated with the latest trends in technology and gaming to offer cutting-edge experiences to your customers.

Sample Internet Cyber Cafe Business Plan

• January 21, 2024

INTERNET CAFE BUSINESS PLAN SAMPLE

Do you want to start an internet cafe business to meet your needs?

If yes, then here’s how. 4 in every 5 homes own a computer whether a smartphone or a laptop or a desktop. This is the extent to which this information age has deeply informed our traditional lifestyles; making almost anything possible within a few clicks, in an atmosphere of good internet.

Some call it elements of a type 2 civilization, but by whatever name it is known, one thing that is certain is that the demand for the internet rises everyday like the vapor from a heated kettle. Most job applications, as well as interviews these days are scheduled online.

By siting an internet café business in the appropriate location, you go a long mile in meeting communication needs, as well as administrative needs for a number of persons.

However, as much as any other business, efforts are expended in the startup of this business, as well as careful analysis and feasibility studies; for instance citing a café in an area where most individuals are high-class, chances are that they all have at least a laptop in their homes, which would mean lesser output for you.

A number of important steps have been enumerated below, that will guide you as you start an internet café business:

Guide to Starting a Cybercafe Business

Step 1: Plan your Café

Always the first step for any business is the task of planning. Financial plans, Café size, location, advertisement plans, operations plan, other services that should be integrated. You must clearly state the amount of the required capital, and how you intend to realize it.

You could make this process easier by meeting with veterans in the business as they might have a few tips purchased by the currency of experience. This should be as concise as possible, and understandable. Preferably document all your plans for your business, as well as analysis.

Step 2: Run Feasibility Check

Very importantly is the factor of environment that one has to be immensely careful. Citing a Café in a village where access to healthy water, good road, and electricity is not really a nutritious business strategy.

It is usually advisable to cite a Café close to hotels where travelers can easily lodge, or at the heart of middle class societies, or even at restaurants.

Also, you must enquire about the startup capital, as well as individual costs of securing all the components that are necessary.

Step 3: Choose a Name and Location

After conducting a proper feasibility study, you must then proceed to choose a name for your business as well as conclude on where to locate it. Location is very important when it comes to siting a business because if not chosen can lead to the failure of the business. You can utilize the services of a real estate agent in securing a location for business .

Regarding location, you can adopt some of the tips presented above; however for the naming, you should pick one that resonates quickly in the minds of anyone that hears it.

Step 4: Acquire Permits and Licenses

You should visit the tax office for a tax permit; and you would also register your business to get the necessary license to operate without any political harassment.

Step 5: Hoisting the Computers and other Hardware

You should have acquired the necessary equipment: Internet Service Provider ( ISP ), Router (so you can share internet amongst a network of computers), computers, printer, photocopying machine, binding machine, lamination machine, portable seats, efficient lights, UPS for every computer, a steady generator (considering electricity issues), and a scanner.

So this important moment is when you set them up. You might need the service of a networker to aid in the set-up, especially when you will be using over 25 computers in the network.

In this set-up phase, you might also need to do some electrical works, software installation, and furniture works.

You can also consider setting up a mini food joint by the side as a strategy to keep your customers locked up in your café round the clock; giving them little reasons to oblige you their absence.

Step 6: Secure your Computers

Using the appropriate firewalls and antivirus software you can do this. You can buy the CDs of the firewall and do the step-by-step installation. This is important because a small bug can crumble the entire system if not quickly detected and attended to.

Then rules and regulations would be set to ensure optimal performance of your machines—rules like prohibiting the insertion of foreign devices into café computers except maybe in critical cases only after a thorough scan has been done on such devices, and eating or drinking on the desk to avoid spilling liquid into the electrical components.

Step 7: Advertisements

Consider using fliers to do your adverts, as well as local newspapers; to create a rippling awareness through your vicinity. You could also use social media to do your publicity. This would go its length in promoting patronage of those around you. Now try as much to pay attention to recommendation, feedbacks, and reviews by customers.

Step 8: Run the Café

In doing this, you should consider staffing. It might not be so efficient to run a café alone. There might be times when you are required to do a photocopy job for a customer and at the same time you have got customers in queue waiting to be logged into your network perhaps.

Under such circumstances, it would pay to have assistants or an employee—the more the hands, the easier the work of running the internet cafe business.

INTERNET CAFE BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a cybercafe business.

BUSINESS NAME: Slicky cyber café.

• Executive Summary
• Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis

Sales and Marketing Strategy

• Financial Plan

Sales Forecast

  Executive Summary

Slicky Cyber Café is business that has been fully registered and has fulfilled the entire requirements for starting a business in Los Angeles, United State of America. The business will be concerned with providing internet services for its clients.

Slicky Cyber Café will be co-owned by Patrick Nelson and Theodore Francis. They will both be the manager and CEO.

They have both contributed $550,000 toward starting up the business, they have also made plans to secure a loan of $450,000 to complete the startup fund which amount to $1,000,000.

Our Product and Services

Slicky Cyber Café is standard Cyber Café which will be located in Los Angeles, United State. We would be interested in providing stable internet service for client patronising us in our office. Below are some things that highlights our reasonable preparation:

• Purchase of sets of Computers and Laptop.
• Purchase of a standby generator for constant powering of our facility.
• Plans are already in place to install the best Internet Server.
• Our services would include 24hours internet browsing service.
• An ever open online registration service for examinations and other important tests.

With this in place we know our services will not be altered and our services will be top notch.

Our vision in the industry is to improve the previous standard set by those ahead of us. We are working to provide browsing services as fast as 10mb/s for our clients. Slicky Cyber Cafe is also looking forward to becoming the major internet café in Los Angeles and with time the entire United States. And before our fifth anniversary we want Slicky Cyber Cafe to become a household name.

Our mission in the industry is to become a very popular and reputable cyber café that will be offering the best internet browsing speed for our clients in Los Angeles, and the whole of United States. We wish to build a stable business that will be beneficial for all.

The business structure of any given business is one of the defining factor of a successful business. This is the reason why we will be paying maximum attention to staffing and our structure. Our recruitment process will be done critically and efficiently. Only those with experience and good recommendation will be considered for recruitment.

Below are the positions that will be filled:

• Manager (CEO and Owner)
• Sales and Marketing Executive
• Accountant / Cashier
• Cyber Cafe agents
• Security Officer
• Customer Service Personnel

Market Analysis Market Trend

It’s been observed that successful cyber café in the industry are those that offer fast and reliable internet browsing speed. This is the only way to stay relevant and always on top of the game.

Target Market

We have identified the following as our target market:

• Higher institutions
• Online business industries
• General public
• Residential places

Our business will be promoted primarily by our great customer’s services as well as quality delivery. One thing we know is good sales and marketing strategy is the key to a successful business and as such we are trying to create a good sales and marketing strategy that will help our business, below are some of the plans in place for the project:

• Using introductory letters and fliers we will be introducing our cafe to people in Los Angeles.
• We will also be using the internet to inform the world about our business. Specifically, Ads targeted to people living in Los Angeles.
• We would extensively be using the Television and Radio stations to inform the world about our products.
• Newspaper and Magazines would also be use to market our cafe.
• We will also locate some important areas in the city and place some billboards there as this will help people to discover us quickly.

Financial Plan Source of Startup Capital

Investing big and reasonably brings more success. We are informed of this and as such both Patrick Nelson and Theodore Francis have contributed $550,000 for the Slicky Cyber Cafe business, and are going to get a loan of $450,000 from the bank to complete the startup capital.

Having received correct and valid information from the industry database, below is the sales forecast for our first three years of operation.

First Fiscal Year $900,000 Second Fiscal Year $1,500,000 Third Fiscal Year $2,200,000

This article contains our sample business plan for our proposed Slicky Cyber Cafe. The business will be carrying out its operations in Los Angeles, United State. It will be owned by Patrick Nelson and Theodore Francis.

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Starting an Internet Cafe Business Plan (PDF)

We are living in a digital age where access to the internet and social media are no longer a luxury. That is why the internet café business is a lucrative business to start today. An internet café is a shop designed to primarily provide fast, reliable, and safe internet access to customers and other related services like printing. Internet cafes can also be called cyber cafes. The importance of internet cafes is apparent. There are many people who do not have what it takes to set up internet connectivity at their homes. Such people get to participate in the digital economy via the use of internet café services.

Operating an internet cafe business is a lucrative and profitable venture. The internet cafe has become the go-to place for people who wish to do their surfing and administrative work without having to go home. For some corporate types, it is a lunchtime pastime where they can surf without facing the scrutiny of their employers. The internet cafe offers a very good gateway for people with limited capital and an ambition to do business in technology. All the positive things about an internet cafe business do not diminish its demands and specifications. You have to be on point in terms of your customer care. Good understanding of the business is a must, otherwise you will be swallowed up by the competition. This article will outline how to start the internet cafe business, and the internet cafe business plan – PDF, Word & Excel.

Market Research

Conducting a market research for your internet café business is imperative. You will get to study your intended target market to see if there is need for an internet café. You will have to check to see if there are any already existing internet cafes. If there are, these will be invaluable case studies from which to draw essential insights. Taking time to visit them and use their services will give you a feel of the market. Your market research can also involve looking through current statistics and trends regarding internet access. You have to take this market research seriously because if you do not, you might regret later.

Location And Premises

You should select locations that are well within the vicinity of your potential clients. For example, you may locate your internet cafe business in shopping centers & malls,  near offices, schools, universities and airports. This is where the clientele is likely to come from so you are in the best position to gain access to them. Test the internet quality because nobody is going to pay for anything less than full-time high speed services. Good internet is both fast and reliable. It is never a good idea to congregate with other internet cafes. That essentially means that you are inviting competitors to take away your potential customers. You need a good power source and a backup generator. In the age of green technology, try to make use of energy savings when operating your internet cafe business. For example, the use of solar power in hot climates is ideal.

The internet cafe space can be leased or bought. The advantage of leasing is that you are not saddled with a mortgage. If you want to move your internet cafe business for any reason, it is merely a case of giving notice at the end of the month. Moreover, not having a mortgage reduces your initial capital requirements. The money that would have been spent on purchasing an office space could be distributed between leasing and other essential business expenses. Meanwhile the companies that let out office space tend to provide a number of important peripheral services. These include a post office box, administrative support, toilets and a cafeteria. That means that you can give your customers a very rich experience and convenience without spending too much money on it. The costs of purchasing or leasing the premises should be included in the internet cafe business plan.

Permits/Licenses, Insurance & Business Bank Account

Company registration and relevant licenses.

To be a recognized internet café business you must register it first. This refers to your basic business or company registration. Then you are usually obligated to get an operating license for your internet café shop. Maybe you could be renting it, buying it, or building it; an operating license will be needed. Depending on the nature of your internet café services, there might software licenses you must get. It is common practice for people to use bootlegged software. However, it would be wise to use only properly licensed software in your internet café.

Insurance & Business Bank Account

The internet café business is usually characterized by costly infrastructure, furniture, and gadgets. The value of these items necessitates the importance of getting insurance cover. There are many possible incidents that can occur so getting insured is prudent. Your internet café operations must have their own business bank account. This makes financial management easier. Plus you protect yourself from being personally liable if things go south. That separation protects your personal finances and assets.

Equipment, Products & Services

You need computers and internet routers for your internet cafe business. An internet cafe can have anywhere between two and an large number of computers. The number of computers to buy depend on the size of the premises, your budget, and your target market. You might consider including some peripheral items such as a scanner, printer, photocopier, binder and facsimile. These are services that might be of benefit to the people that come to your internet cafe. In effect you are enriching their experiences at your establishment without requiring them to travel somewhere else. The primary service for an internet cafe is internet surfing & browsing. The other services that you can offer in your internet cafe include printing, photocopying, binding, typing, lamination, selling computer accessories, snacks and beverages. If you are selling drinks & refreshments that means you will require a refrigerator. It’s also wise to offer gaming in your internet cafe as that attracts a lot of young customers. Your internet should be fast and reliable – so take your time when selecting an internet service provider. This is key to the success of an internet cafe business.  The cyber cafe business plan should include the costs of purchasing the equipment that you require.

Depending on the level of activity, you may want to have an electronic ticketing and point of sale system. This ensures that there are no long queues for service with people complaining that they have been overlooked. Some cyber cafes even use a bar-code scanner. This way, they can audit every single product that is sold. The normal unit of measurement for internet services is the amount of time that the user spends. You can use other methods such as a token system. Do not forget to install some air-conditioning. The equipment is bound to heat up considerably in such a confined space, with such heavy-duty usage. Inevitably you may have to hire a technician to configure and maintain the different computers. It is likely that there will be issues from time to time which require professional attention.

Business Model

Charging customers for internet access.

The internet café business model is simple straightforward. Customers come to pay to access the internet. This is often based on charges per 30 minutes or an hour. There can be discounted rates when someone pays for a substantial number of hours. There is also an approach where a client opens up an account which they can load up with credit. That way they can come in several times to access the internet. Once the credit is used up they can load more and so forth. Another different approach is that a client pays for data instead of a time slot. This means they get to purchase a certain amount of data e.g. 15 gigabytes. The data can have an expiration time or date or it can be carried over to the next time they log in. This shows you that there are many ways to use in revenue generation pertaining to internet access.

Adding On Monetizable Related Products Or Services

When running an internet café you can also make lots more money from other products or services. For instance, you can include computer repairs and sale of parts or accessories. You can also venture into mobile device and accessory sales and repairs. You can include a gaming arcade for all sorts of games. You can include vending machines or general sales of refreshments. You could provide on-demand services such as typing, printing, and photocopying, amongst others. Another revenue generator can be providing a co-working space. Depending on the size of your location you can rent work space, work desks, or rooms. These are just some of the many ways to make money running an internet café. It is unwise to solely just focus on providing internet access services.

Rules and Regulations For Internet Cafe Business

You will need to set out the terms of service which are publicly available. For example, some internet cafes do not allow the consumption of food and drinks. Others place restrictions on the content that can be searched, processed and downloaded. The state will also take an interest in internet activity and you may therefore be asked to maintain records. These rules may temporarily inconvenience some of your customers. However, they are essential in order to ensure that the entire process runs smoothly and that you do not get into trouble with the regulators.

Some cyber cafe business owners take preventative measures by warning their prospective clients about the rules. They also install a monitoring system that will tell them when things are going wrong. Beware that there are some clients that will want to take advantage of a weak system. For example, they may do all their office downloads in the cafe whilst restricting the payments that they make. This means that your bandwidth is facing pressure and yet you are not getting paid for it.

Staff and Management

The number of employees required depends on the size of your internet cafe. This is not a labour intensive business. At the minimum you need  internet cafe assistants. Their job include:

• Welcoming customers, serving them and collecting payments
• Help customers with the use of computer software or any challenges they might face
• Maintaining cleanliness in the internet cafe
• Provide services such as printing, photocopying, scanning etc.
• Monitor use of computers to ensure compliance with internet café policies and applicable laws and regulation

Other staff positions include manager, IT Technician, finance & accounting staff, sales & marketing staff, though most of those can be done by one person for a small internet cafe business. The cyber cafe business plan should cater for the salaries of all your employees.

Marketing Plan

An internet café business has two broad set of potential customers. There are people who are unfamiliar with using the internet. Then there are people who are substantially familiar with the internet. Your marketing efforts seek to lure both sets of prospects. Breaking it down further you will be targeting students, business people, entrepreneurs, and random people. Create and spread out your digital footprint by putting up a website and social media accounts. Propagate promotional material in print and other electronic media. Good examples of these are radio, television, podcasts, skits, and newspapers. You can also participate in or contribute to strategic events where your target pools will be there. Put up posters and banners inside and outside the internet café.

The market for internet services is huge world-wide. More and more people are using the internet daily. Potential customers for an internet cafe include students, gamers, job seekers, business people, freelancers and professionals from various fields. It’s essential that you offer fast internet so as to attract more customers. Your employees should be knowledgeable and friendly. A proper marketing strategy should be included in your internet cafe business plan. This is one of the least capital intensive businesses. The internet cafe business is a huge income earner for individual entrepreneurs. It also employs countless numbers of people in the developing world. The internet cafe business is particularly lucrative in the developing world. This is because many people have some knowledge of the internet but are not rich enough to purchase their own personal computer for home use.

Keys To Profitability

Offer discounts for heavy internet users. Provide an account-based internet access for repeat customers. These two elements put together build customer loyalty. This is the kind of loyalty that promotes word of mouth and results in referrals. Ensure your computers or gadgets in general, are up to standard all the time. Ensuring the internet speed is fast and reliable is pertinent. Couple that with fast processing and reliable gadgets as well. That will keep customers coming back to your internet café. Diversify your revenue by offering as many services as you can. This is the most important key in increasing your profits. You internet café must go beyond by offering additional products and services. That is how you get to start a profitable internet café business. It is worth reiterating that market research must be thorough here. This also implies that your choice of location will be paramount. The internet café business can be quite lucrative. You just have to ensure you have a sustainable market for it.

Pre-Written Internet Cafe Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the internet cafe business, we encourage you to purchase our well-researched and comprehensive internet cafe business plan. We introduced the business plans after discovering that many were venturing into the internet cafe business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global internet cafe business plan will make it easier for you to launch and run your internet cafe business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for an internet cafe business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the internet cafe business.

Uses of the Internet Cafe Business Plan (PDF, Word And Excel)

The cyber cafe business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your internet cafe business
• As an internet cafe business proposal
• Assessing profitability of the internet cafe business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Internet Cafe Business Plan (PDF, Word And Excel)

The business plan for an internet cafe includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the internet cafe business fail, so that you can avoid their mistakes
• Ways to raise capital to start your internet cafe business

The internet cafe business plan package consists of 4 files

• Internet Cafe Business Plan – PDF file (Comprehensive Version – 74 Pages)
• Internet Cafe Business Plan – Editable Word File (Comprehensive Version – 74 Pages)
• Internet Cafe Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Internet Cafe Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Internet Cafe Business Plan (PDF)

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Get the Internet Cafe Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your internet cafe business! Check out our collection of business plans  , and more business ideas .

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Cafe Business Plan Template

Written by Dave Lavinsky

Cafe Business Plan

You’ve come to the right place to create your Cafe business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cafes.

Below is a template to help you create each section of your Cafe business plan.

Executive Summary

Business overview.

The Countryside Cafe is a startup cafe founded by Cheryl Nelson and Tammy Overton in Tulsa, Oklahoma. Together they have over twenty years of experience in managing and operating cafes and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable restaurants. Cheryl is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and classic menu items to Tulsa.

Product Offering

The following are the products and services that Countryside Cafe will provide:

• Exemplary service for customers
• Honest, reliable relationships with vendors and suppliers
• Restaurant services 24/7 hours to accommodate all residents of the area
• Discounted menu pricing and expedited service for first responders
• Family-friendly menu items that everyone can enjoy
• Day to day management

Customer Focus

The Countryside Cafe will target customers throughout the Tulsa region who enjoy eating comfort foods, such as they may have grown up eating. Secondary target customers will be those who enjoy the hometown-feel of a small cafe rather than a large or more modern establishment. Those individuals who occupy nearby businesses or government offices will also be targeted by the Countryside Cafe, as well as those who own farms or ranches in the region.

Management Team

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over 20 years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations. Cheryl is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant. Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Success Factors

Countryside Cafe will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Countryside Cafe
• Comprehensive menu of meals for any time of day, including snacks, such as French fries and desserts, along with soda fountain favorites such as sundaes, malts and milkshakes.
• Countryside Cafe will offer special discounted pricing for first-responders in Tulsa.
• Countryside Cafe will offer a child menu and a play area for children while their parents enjoy their meal.
• First-time visitors to the Countryside Cafe will receive a free dessert of their choice.
• Countryside Cafe offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Countryside Cafe is seeking $200,000 in debt financing to launch its cafe business. The funding will be dedicated toward securing the restaurant space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Restaurant space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Countryside Cafe.

Company Overview

Who is countryside cafe.

Countryside Cafe is a newly established, full-service homestyle cafe in Tulsa, Oklahoma. Countryside Cafe will be the most reliable, cost-effective, and efficient choice for individuals and families, as well as businesspeople in Tulsa and the surrounding communities. Countryside Cafe will provide a comprehensive menu of favorite meals, snacks and desserts for any diner to utilize. Their full-service approach includes a comprehensive menu and seating options to suit each family, including small children.

  Countryside Cafe will be able to serve over fifty people at one time. The team of owners and staff members are highly qualified and experienced in preparing, making and serving favorite family meals and snacks. Countryside Cafe removes all headaches and issues of finding easy, friendly and moderately-priced meals in Tulsa and ensures all appetites are satisfied while delivering the best customer service.

Countryside Cafe Management History

The Countryside Cafe consists of two experienced restaurateurs with distinctive areas of expertise: Cheryl Nelson and Tammy Overton have over twenty years of experience together in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and honest, favorite foods to Tulsa.

Since incorporation, Countryside Cafe has achieved the following milestones:

• Registered Countryside Cafe, LLC to transact business in the state of Oklahoma.
• Have a contract in place for a 20,000 square foot restaurant space in a family-friendly retail area
• Reached out to numerous contacts to visit the Countryside Cafe upon launch and regularly after the launch.
• Began recruiting a staff of eight servers and four office personnel to work at the Countryside Cafe.

Countryside Cafe Services

The following will be the services Countryside Cafe will provide:

Industry Analysis

The cafe and small restaurant industry is expected to grow over the next five years to almost $500 million. The growth will be driven by consumers who seek favorite foods they’ve always enjoyed. Consumers also want to be served in small, more intimate settings which are relaxing and comfortable. Customers with children will help grow the cafe industry because, as families, they are more relaxed in the informal “down home” comfort of a small cafe versus a large, more formal restaurant.

Costs will likely be reduced as cafes continue to expand and modify their menus to seek out the best, most desirable menu items for consumers rather than spending widely on menu choices that may not be well-received. Costs will also continue to go down due to lower prices on produce and beef within the Oklahoma area. As fresh fruit is more in demand, juices and smoothies will cost less to produce than in the past, as well.

Customer Analysis

Demographic profile of target market, customer segmentation.

Countryside Cafe will primarily target the following customer profiles:

• Individuals and families within the region
• Small business owners and employees within the region
• City officials and those who work in the business of Tulsa
• Farmers and ranchers in the greater Tulsa regions

Competitive Analysis

Direct and indirect competitors.

Countryside Cafe will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mama’s Kitchen

Mama’s Kitchen was started in 1998 by Candy and Jamie Swanson. Originally intended as a truck stop, Mama’s Kitchen grew to include a larger restaurant area in 2005 and has served breakfast and lunch to travelers from that time to the present. Located on the main highway through the city of Tulsa, the restaurant receives many travelers who opt to stop for a meal.

Mama’s Kitchen is twenty-three miles away from the Countryside Cafe. There are a few similarities to the menus served by both restaurants, as homestyle fare is offered. The differences between the two restaurant businesses is found in the family-friendly dining-booth atmosphere of the Countryside Cafe, while Mama’s Kitchen has countertops and bar stools throughout. This makes seating for a family difficult and children are not able to reach the countertops on stools at Mama’s Kitchen, which creates discomfort for children.

Buddy’s Bar & Grill

Owned by Robert “Buddy” Gorman, Buddy’s Bar & Grill is a full-service bar with a small dining room attached. The restaurant is located six miles from the Countryside Cafe. Meals are served at Buddy’s Bar & Grill during lunch and dinner; however, the restaurant is not open for breakfast. Meals are geared toward grilled hamburgers, steaks and fried fish, while the bar menu is laden with appetizer choices served during happy hour each Tuesday afternoon. Robert Gorman is assisted by his sister, Babs, who acts as the lone server in the grill and is known for her fast service and quick wit, which customers find charming. Children are not allowed in the bar, but they can be served in the grill side of the restaurant. The children’s menu is limited to hamburgers or cheese sandwiches served with fries.

Howard’s Family Restaurant

Howard’s Family Restaurant serves breakfast, lunch and dinner in a small dining room attached to the golf country club on the outskirts of Tulsa. It is located ten miles from the Countryside Cafe. Most patrons of Howard’s Family Restaurant are golfers who want to enjoy a meal before or after playing golf. The restaurant is one of a chain of restaurants and, while the prices are higher than those of the other cafes and small restaurants in Tulsa, the restaurant is known by the national marketing of the parent company. Children are served a special kids’ play and dine menu and families are highlighted as the primary target of the chain.

Competitive Advantage

Countryside Cafe will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly-qualified team of the Countryside Cafe.

Marketing Plan

Brand & value proposition.

Countryside Cafe will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a delicious meal in a pleasant surrounding for the entire family.
• Countryside Cafe will offer special discounted pricing for first-responders in Tulsa, including police, fire and hospital staff. Doctors and nurses are also included.
• First-time visitors to the Countryside Cafe will receive a free dessert of their choice, which helps guests feel welcome and comfortable.
• Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Countryside Cafe is as follows:

Word of Mouth/Referrals

Countryside Cafe has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients, including guests of all ages. The personal contacts and business associates will follow the new owners to the new cafe and help spread the word of Countryside Cafe.

Professional Associations and Networking

The new owners of the Countryside Cafe, Cheryl and Tammy, will join the civic organizations and trade networks to help build their cafe to its potential. They will become active in the committees for city celebrations, as well, to help build visibility of their cafe and raise awareness of their specialty menu items.

Print Advertising

The Countryside Cafe will send a direct mail flyer to each home and business in Tulsa in the two weeks prior to the launch of the restaurant. The flyer will invite everyone to participate in special discounted offers during the first month of business and offer a free dessert for each person who stops by to check out the area’s newest cafe.

Countryside Cafe will fully utilize their website. The website will be well organized, informative, and list all the services that Countryside Cafe provides. The website will also list their contact information and list their menu and pricing, along with delivery options. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “homestyle cafe” or “cafe near me,” Countryside Cafe will be listed at the top of the search results.

The pricing of Countryside Cafe will be moderate and below or on par with competitors so customers feel they receive excellent value when purchasing their products and services. Certain items, such as the childrens’ menu items, will be priced at a reduced profit margin in order to facilitate larger families that want to visit and can afford to do so with the reduced prices.

Operations Plan

The following will be the operations plan for Countryside Cafe. Operation Functions:

• Cheryl Nelson will be the co-owner and president of the company. She will oversee all business development and manage client relations.
• Tammy Overton will be the co-owner and vice president of the company. She will manage the operations and oversee all staff members.
• Tyler Grant will be the Office Manager who will manage the office administration, client files, and accounts payable.
• Tommy Tucker will be the maintenance employee who will provide all maintenance and repairs at the property.

Milestones:

Countryside Cafe will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease restaurant space
• 5/15/202X – Finalize personnel and staff employment contracts for the Countryside Cafe
• 6/1/202X – Finalize contracts for Countryside Cafe vendors and wholesale accounts
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Countryside Cafe restaurant
• 7/1/202X – Countryside Cafe opens its doors for business

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over twenty years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant.Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Financial Plan

Key revenue & costs.

The revenue drivers for Countryside Cafe are the fees they will charge to customers for their products and services.

The cost drivers will be the overhead costs required in order to staff Countryside Cafe. The expenses will be the payroll cost, rent, utilities, inventory, office supplies, and marketing materials.

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of restaurant customers per Month: 1,000
• Average revenue per Month: $25,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, cafe business plan faqs, what is a cafe business plan.

A cafe business plan is a plan to start and/or grow your cafe business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Cafe business plan using our Cafe Business Plan Template here .

What are the Main Types of Cafe? 

There are a number of different kinds of cafe businesses , some examples include: Take-Out Cafe, Restaurant Cafe, Casual cafe, and Coffee Shop.

How Do You Get Funding for Your Cafe Business Plan?

Cafe businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Cafe Business?

Starting a cafe business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Develop A Cafe Business Plan - The first step in starting a business is to create a detailed cafe business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your cafe business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cafe business is in compliance with local laws.
• Register Your Cafe Business - Once you have chosen a legal structure, the next step is to register your cafe business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your cafe business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Cafe Equipment & Supplies - In order to start your cafe business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cafe business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cafe business:

• How to Start a Cafe

Free Internet Cafe Business Plan PDF | Cyber Cafe Business Plan

How to Start an Internet Cafe Business - Internet Cafe Business Plan PDF

Are you considering starting a Internet Cafe Business and are in need of an Internet Cafe Business Plan? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Internet Cafe Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet Cafe based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Internet Cafe firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Internet Cafe Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Internet Cafe Business book for free (PDF version)

Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Internet Cafe Business plan :

[BUSINESS NAME], unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. [BUSINESS NAME]  is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. [BUSINESS NAME] 's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) $24,000 from the Sun Economic Development Fund (2) $19,000 of personal savings from owner Cale Bruckner  (3) $36,000 from three investors (4) and $9,290 in the form of short-term loans. [BUSINESS NAME]  will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors,Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of $12,000 each. The financing, in addition to the capital contributions from the owner, shareholders and the Sun Economic Development Fund, will allow [BUSINESS NAME]  to successfully open and maintain operations through year one. The large initial capital investment will allow [BUSINESS NAME]  to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide [BUSINESS NAME]  with a customer base that will allow it to be self sufficient in year two.

1.1 Objectives [BUSINESS NAME]'s objectives for the first three years of operation include:

• The creation of a unique, upscale, innovative environment that will differentiate [BUSINESS NAME] from local coffee houses.
• Educating the community on what the Internet has to offer.
• The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.
• Good coffee and bakery items at a reasonable price.
• Affordable access to the resources of the Internet and other online services.

1.2 Keys to Success The keys to the success for [BUSINESS NAME] are:

• The creation of a unique, innovative, upscale atmosphere that will differentiate [BUSINESS NAME] from other local coffee shops and future Internet cafes.
• The establishment of [BUSINESS NAME] as a community hub for socialization and entertainment.
• The creation of an environment that won't intimidate the novice user. [BUSINESS NAME] will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer.
• Great coffee and bakery items.

1.3 Mission As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. [BUSINESS NAME] provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that [BUSINESS NAME] provides. 1.4 Risks The risks involved with starting [BUSINESS NAME] are:

• Will there be a demand for the services offered by [BUSINESS NAME] in Eugene?
• Will the popularity of the Internet continue to grow, or is the Internet a fad?
• Will individuals be willing to pay for the service [BUSINESS NAME] offers?
• Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as [BUSINESS NAME]?

Company Summary [BUSINESS NAME], soon to be located in downtown Eugene on 10th and Oak, will offer the community easy and affordable access to the Internet. [BUSINESS NAME] will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. [BUSINESS NAME] will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. [BUSINESS NAME] will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that [BUSINESS NAME] provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs. 2.1 Company Ownership [BUSINESS NAME] is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of [BUSINESS NAME], is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors. 2.2 Start-up Summary [BUSINESS NAME]'s start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online. The communications equipment necessary to provide [BUSINESS NAME]'s customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of two laser printers and a scanner. In addition, costs will be allocated for the purchase of coffee making equipment. One espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Allann Brothers. The site at 10th and Oak will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business. Start-up Expense Details:

• 11 computers = $22,000
• two printers = $1,000
• one scanner = $500
• software = $810
• one espresso machine = $10,700
• one automatic espresso grinder = $795
• other fixtures and remodeling:
• two coffee/food preparation counters = $1,000
• one information display counter = $1,000
• one drinking/eating counter = $500
• sixteen stools = $1,600
• six computer desks w/chairs = $2,400
• stationery goods = $500
• two telephones = $200
• decoration expense = $13,000

2.3 Company Locations and Facilities A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:

• Proximity to the downtown business community.
• Proximity to trendy, upscale restaurants such as West Brothers.
• Proximity to LTD's Eugene Station. Parking availability.
• Low cost rent - $.85 per square foot for 1700 square feet.
• High visibility.

All of these qualities are consistent with [BUSINESS NAME]'s goal of providing a central hub of communication and socialization for the Eugene community Services [BUSINESS NAME] will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. [BUSINESS NAME] will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

Creative Public Relations Technique

Businesses sometimes fail because their owners fail to use creative tools and techniques to get the added exposure they need. The following ideas are geared toward the smaller business, but would work for larger businesses as well. Some of the concepts are simple, and they have also proven to be effective over time with millions of small and large businesses.

1. Put your business and your name in highly visible places, no matter how unusual.

We all see billboards, Yellow Pages ads, and ads on the place mats at pancake houses and local restaurants. Try putting your business name and or logo on bus stop benches; ballpark walls; city buses; pens people sign charge card slips with at your business (often they take the pen anyway...might as well have your advertising on it!); T-shirts you, your friends, and clients and relatives wear(not unlike "Coach wear"); symphony, auto show, or concert program "inside ads;" plastic cups or mugs you use for your guests/clients in your office, etc. Keep the ads neat and the message clear. People DO remember names from events and places they go where they have personal or special interests.

2. Join or volunteer time to a few good local business organizations.

This can be the Better Business Bureau, Chamber of Commerce, Kiwanis, Variety Club, United Way, small business clubs, breakfast clubs, business associations, your neighborhood business groups; anything that will expose you and your face and name and services to others who might need it, know someone who needs it, or even be your competitor. Knowing your competitors, what the *successful* ones are doing, and where THEY "mingle," can help you strategize where you might get some exposure of your OWN! If you can see what your competitors' strengths are, chances are you can also see where they have *weak* areas. If you can, use YOUR business and your expertise to fill in where they are weak.

3. Speak or write publicly about your profession or your business.

This sounds self-serving. Of course it is! The KEY is to make it very subtle! Media folks will accept a story if they see it is interesting and about something where there is an "angle" that would appeal to many people. They will NOT be drawn to interview you or publish an article strictly on *your* business! Famous authors do not travel the country signing books in small town book stores to learn U.S. geography! Any good, honest exposure you can get through an article in a trade journal, one of the clubs you have joined, or a charity function, puts your face, your name, and your business name, its services & *results*, in front of the public. If you dislike public speaking, write an article for a business magazine related to your specialty or the service or products you sell. Most of those trade publications are looking for contributors with knowledge who will write for free or little money, to fill space and keep their readers interested. It's FAR better than having an ad in the same magazine! It gives you ten times the credibility to WRITE for a magazine than to have an ad in one! Make sure your name and all other pertinent short author "bio" copy is current and accurate. The "pen is often mightier than the ad."

4. Get with the times and get "online!"

Sure there are millions of people competing with one another on the Internet! Turn it around and know that there are *many* times the same number of consumers, looking for the best deal, the best service for the money, and the most qualified person to meet their needs. Here you can spend next to nothing or you can spend a lot. Learning how other people in your business use the "Web" will give you ideas as to where you might "beef up" your services, the quality of your goods, and the way you present your business and yourself as the owner to the public, who can either help your business sustain itself and grow, or not. See what other similar businesses do *not* offer that you could or do and play on that. The information is right before you. You have but to learn to access it and then the world and all of the world's businesses are in front of you!

5. Sponsor or be a co-sponsor for a local charity event.

Pick an event that is well-attended, and also one in which you might already have some interest. Taking the time off to man the telethon phones, attend a dinner or party or play or gaming event for a charitable function serves you in several ways. The two most important are that you are doing something for the benefit of others, which helps you spiritually and will give you a good feeling, and it gives you and your business some public exposure within a very positive and a very humanistic environment.

6. Get involved with civic groups and committees.

Pick your interest or one that you feel would be of interest to potential clients or current customers of yours: school boards, hospitals, libraries, art centers/museums, zoning committees, city council, neighborhood improvement, PTA, Boy Scouts, church groups, etc. Depending on the size of your city, you will have more or less choice. If your town is very small, get involved with something in the closest large town from your home. The more people you know and meet, the more people will know about you and "what you do" and what you have to offer. Simple truth.

7. Voice your opinion in print.

This "attention getter" has pros and cons. If you send a letter to the editor or write an article for your local paper's "editorial page," you are sure to have people who agree with you and will possibly give you some business or mention your name, as well as people who disagree with you BIG time and who you might even LOSE as a customer. If you write about something that is lighthearted, not related to religion or politics, and something you feel certain most of the people you really would want or already have as clients or customers would enjoy or be "neutral" on, you're safe. Again your name and maybe your business (many people use their business address in letters to the editor to keep their private address private) will be where many people from town and out of town might see it. Careful thought on the right topic, well phrased, can affect many people in a positive way for you.

8. Advertise or offer to give your clientele more than your competitors are giving.

Reason number one why to check out what your competition offers, gives, sells, and is all about with their business! It sometimes takes only a few cents less, better value for the money, extra courteous service, or other services or options, to make a client or customer choose you over one of your competitors...including the much larger ones! Develop or hone some skill or special "extra" you can offer people if they use your firm or buy from your company. Advertise that special extra! Small but thoughtful or useful gifts or services can actually make a difference in the kind of highly competitive marketplace of the late 20th century. This will be even more important in the 21st century. Know your strengths and play them up. Know your competition's weaknesses or things they simply cannot or do not give and find a way to fill some or all of those weak areas and voids yourself! Provide the best and most comprehensive and professional services or merchandise for the best prices, delivered in the best manner, on time, and you will be ahead of all but the very TOP people in your field. Much of what you can do will cost nothing but an investment in time and some extra "personalized" effort.

9. Send out a newsletter to clients and potential clients.

Simple newsletters can be done at home or office and copies can be made and sent out to mailing lists of your current clients/customers and other mailing groups. Don't make the mistake of filling the newsletter with ads and specials like everyone has in newspaper inserts! Write about what your business offers, what you do and how you do it, your staff, *special features or skills your business or firm has to offer*. Give the reader free hints, advice, etc. Let them see you are knowledgeable, friendly and not just out to send them junk mail filled with coupons or ads for products or services you are selling. They will be pleasantly surprised and they will remember you and your business if you do things with thought and good intentions. It's also a form of advertising, so it is a legitimate business tax deduction for most people.

10. Give free workshops or seminars to draw your special interest "target group."

If applicable and possible, decide on a topic or an aspect of your business, product line or knowledge gained from your business or the skills you sell. Advertise a workshop or seminar open to the public at your store or other appropriate place. (If demonstrating a skill, you may need to be in a place where you have the equipment to do so and where people in attendance can all see you doing it.) It can be all day long or last 1-4 hours, depending on your topic and your business. Again, the point is to offer some free, useful, interesting value and information to people who are used to paying you or your competitors for it! You need not tell them all you know so they would never need you again! Just give them enough to let them see that you know your business and are personable. You'll be surprised how many people will walk in the door or call you the week following a free weekend seminar or talk! Cost to you? Nothing but time, unless you pay to rent a room for your seminar or speech. If it is well publicized, and on a topic that you know, you will bring out the crowds; it will pay for itself with one or a few new clients or customers within a short time.

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Cafe Business Plan

Coffee ranks second in the most sought commodities worldwide, the first is crude oil, according to a Business Insider report. That doesn’t come as a surprise. We’re all aware that most of us love drinking coffee. For some, coffee is their morning kick-starter and their fuel to start their long, busy day. Others drink several cups of coffee throughout their daily schedule , especially those who have desk jobs. But simply put, people are fond of coffee in general, which could also mean they’re fond of visiting cafes. So if you’ve been considering opening a cafe business lately, now is the time to go for it. It’ll certainly catch the attention of coffee lovers. But first, you need to plan your business right for that to happen. So, here we invite you to have a look at our Cafe Business Plan Examples !

11+ Cafe Business Plan Examples

1. cafe business plan financial template.

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2. Cafe Business Plan Template

3. Cafeteria Business Plan

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4. Cafe Business Plan Example

5. Start-up Cafe Business Plan

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6. Sample Cafe Business Plan

7. New Cafe Business Plan

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9. Cafe Business Plan in PDF

10. Outdoor Cafe Business Plan

11. College Cafe Business Plan

12. Cafe Marketing Business Plan

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What Is a Cafe Business Plan?

A cafe business plan outlines the profile, products, services, operations, and strategies of a cafe business. It’s simply another form of a business plan that focuses on a cafe business’s overview. You can also call it a coffee shop business plan . This is the document you need to prepare to start making your cafe plan a reality. You should put everything that you’re envisioning for your cafe business on it.

You might be asking why you need a cafe business plan. We have a good explanation for you. Without a business plan, you wouldn’t have a clear vision or goal of establishing your cafe. And you won’t have any form of a solid action plan to achieve your business expectations. Along the way, you’ll face challenges in preparing your business. But you won’t know what to do to overcome them. With a written business plan , you’ll have a clear roadmap of how to arrive from point A to B and so on until you accomplish your business goals. And lastly, the government will look into your cafe business plan proposal before granting you a permit to open your cafe.

What Type of Business Is a Cafe?

Cafes primarily serve coffee to their customers. Therefore, they’re a food and beverage type of business. Historically, cafes were once called as coffeehouses, and they only served coffee. Today, cafes not only serve coffee. They now also serve entree, main course, and dessert dishes, but on a limited menu . Their primary products are still their  coffee menu  and also  tea menu .

How to Write a Cafe Business Plan

Among the first steps in conceptualizing a business is writing a business plan. It’s the first stage in your journey to becoming a cafe business owner. So to help you get started, we’ll give you a few tips in formulating your sample business plan for a cafe.

1. Establish Your Cafe’s Identity

In the first three sections of your business plan, you should establish your cafe’s identity right away. On the title page, you should state your cafe’s official name and display its business logo . On the executive summary , discuss its general overview. And after that, show its business profile.

2. Showcase Your Menu

If you’ve already prepared your cafe menu , showcase it in your business plan. This makes your business plan more appealing and convincing. It implies that you have a clear idea of what you want for your business, even if it’s not final yet. Make sure to provide descriptions of your products, such as their ingredients and possible prices.

3. Outline Your Strategies and Standard Operations

In launching a business, you’ll be doing a feasibility study and a market analysis . Based on their results, you need to come up with your marketing strategies and production plan . Those two should explain how you’re going to promote your cafe and how you’re going to conduct services, respectively.

4. Explain Your Startup Budget Calculation

Probably the most crucial section of a business plan is the budget plan . Financial aspects are never out of the equation in operating a business, especially starting one. So in your business plan, make sure to explain how your budget will cover for every needed expense for your cafe. You should also show an estimate of how it can generate revenue and profit.

What industry does a cafe business belong to?

A cafe business belongs to the food and beverage industry. But because it primarily serves coffee products, it also belongs to a specific section in the food and beverage industry, which is the coffee industry.

What makes cafes popular?

Coffee isn’t the only element that makes cafes popular in every locality. Another element is their overall ambiance. That includes the type of furniture used, the interior design, and the location. The atmosphere that cafes have are simply relaxing. They’re a good place to do work, meet up with friends, read a book, or spend some alone time.

What makes a topnotch cafe business?

The two things that make a topnotch cafe is producing high-quality coffee products and providing excellent customer service. Those two should work hand in hand.

Things could go south immediately if you mismanage your cafe. Plus, many cafes have established trust among customers, and they’re your competitors. With those said, running your cafe won’t be easy. But whoever said owning a business is easy? No one, of course. So start planning your cafe with the help of our business plan examples now! You may also refer to our small restaurant business plan examples .

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Coffee Shop & Cafe Business Plans

Cafe bistro coffeehouse business plan.

The Watertower Cafe is a start-up restaurant/bistro/coffeehouse, offering food, coffee, and music; it is located in Atlanta.

Coffee Kiosk Business Plan

The Daily Perc will open drive-thru and mobile cafes serving coffee drinks and other beverages to the commuter and captive consumer markets.

Coffee Roaster Business Plan

Beanisimo Coffee is a start up Salem, Oregon based coffee roaster that has developed a line of premium coffees and espressos.

Coffee Shop Business Plan

Java Culture is a coffee bar providing high-quality gourmet coffee with great service.

Coffeehouse Business Plan

Dark Roast Java is the newest coffee house/cafe to open in downtown Pleasantville, offering a uniquely flavorful coffee drink in a comfortable, upscale environment.

Convenience Store Cafe Business Plan

Luna's Convenience Store is an upscale convenience store with a small 20-seat cafe.

Internet Cafe Business Plan

JavaNet is a start-up business that will provide a unique forum for communication and entertainment through the medium of the Internet.

Religious Coffeeshop Business Plan

Inspirational Grounds is a start-up Christian Cafe selling specialty coffee drinks, food, religious books and music in Minneapolis.

Sports Equipment Cafe Business Plan

The Boulder Stop is a start-up retail business that will offer high-end rock climbing gear and classic Northwest coffee.

Tea Room Business Plan

Jasmine Teahouse is a new upscale teahouse in Simsbury, CT, serving over 52 kinds of whole-leaf teas, pastries, and premium chocolates from around the world.

Coffee Distribution Business Plan

The Coffee Warehouse is a new business providing full service distribution of coffee and supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market.

Coffee Export Business Plan

Silvera & Sons is an ongoing manufacturing company which prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters.

Wake up and smell the opportunity! Do you make a mean cup of joe? A love for quality coffee and a desire to create a warm, cozy coffee shop or cafe could blend to create the newest caffeine hub for your community. Plan for success with our coffee shop business sample plans.

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cyber cafe business plan kenya pdf

A cyber café is a business that provides computer access, internet connectivity and other digital services to customers. The business can be started as a small enterprise with just a few computers, or it can be expanded to a large facility with multiple computer terminals, printing and scanning facilities, video conferencing and other multimedia services.

Starting a cyber café business requires careful planning and consideration of various factors such as location, competition, equipment and services offered, pricing, marketing and advertising strategies, and the target market.

Location is a crucial factor for a cyber café business. The café should be located in a convenient, accessible and highly visible area, near residential or commercial areas, with high foot traffic. The location should also have adequate parking space and a safe and secure environment for customers.

Competition should also be considered when starting a cyber café business. Researching the local market, identifying competitors and their strengths and weaknesses can help you determine how to position your business and what services and features to offer to stand out.

The equipment and services offered by the cyber café should be state-of-the-art and updated regularly to meet the changing demands of customers. The café should offer high-speed internet connectivity, modern computer terminals, printing and scanning facilities, and other digital services such as video conferencing, multimedia services and software applications. The cyber café should also provide a comfortable and inviting atmosphere for customers, with adequate seating, lighting and air conditioning.

Pricing should be competitive, taking into account the services offered, the target market and the competition. Offering packages and discounts can be an effective way to attract and retain customers.

Marketing and advertising strategies should be tailored to the target market and should focus on the unique features and benefits offered by the cyber café. Utilizing social media, local advertising, promotions and events can be effective in attracting and retaining customers.

The target market for a cyber café business can range from students, professionals, and tourists, to small business owners and entrepreneurs. Understanding the needs and preferences of your target market can help you design and customize your services and marketing strategies accordingly.

In conclusion, a cyber café business can be a profitable and rewarding venture for entrepreneurs who are passionate about technology and have a desire to provide high-quality digital services to customers. With careful planning, consideration of the factors mentioned above and a commitment to excellence, a cyber café business can become a thriving and successful enterprise.