pros and cons of instagram essay

Pros And Cons Of Instagram – 14 Authentic Points+ Tips On Usage

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What are the pros and cons of Instagram ? Why do some people love this platform so much, yet others think it is a horrible disadvantage and brings out the worst in people?

For many people, Instagram has become an important part of their lives! For those few who don’t know, Instagram is a social media platform where one shares photos and videos. It has become one of the strongest outlets for brand advertising and marketing.

Therefore, today’s blog is all about the pros and cons of Instagram.  

Lets dig into these advantages and disadvantages of this extremely popular social media platform.

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Table of Contents

13 Pros And Cons Of Instagram – Advantages & Disadvantages

1. more visual platform.

Instagram is all about sharing photos. Therefore, the biggest pro of Instagram is that it provides a more visual medium. It means that it provides more space and more innovative ways to edit and post your photos and other visual content. There is a variety of filters and you can’t deny your love for those!

Filters are a LIFESAVER! They make our haggard morning faces legit post-able and we can happily write that caption: I woke up like this!

Therefore, the first advantage of Instagram goes like this. 

2. Successful Promotion Of Brands

Instagram started initially as a platform for sharing photos but now it is a gateway to promote brands strategically and effectively. Brands make their IG pages and display their products with the prices and details. Customers can easily access them and order them without any hassle. 

For new startups, it becomes easier to create an audience and form a strong digital footprint of their brand. Even individuals like models and actors use it to create their fan base. 

Also, Instagram is the go-to place for a blogger these days. The shortcut to become famous and serve as a brand ambassador is to make an Instagram account and post content on lifestyle, glamour, or any other talent that you have. Its like mini YouTube! Therefore, another VALUABLE pro of Instagram is that it an effective platform to promote brands and ace all your marketing strategies. 

3. More Engaging Interface

We all know that Instagram is easy to use. Even for middle-aged aunties and old uncles! It is easy and fun to use. Therefore it stands as its most prominent advantage among the pros and cons of Instagram. 

Unlike Facebook, there isn’t a huge flood of information that is hard to process. Also, Instagram provides a unique way of displaying your Profile and has an option of layouts to choose from.

This engagement factor drives all people to Instagram despite other available platforms. 

4. Traveler’s First Choice

Like Bloggers, Instagram has become a hub for travelers too. How? It has a geotagging feature and it works super smooth! So wherever you go, you can easily put the location of your photo when you post it. Therefore, Instagram is a heaven for travelers. 

Also, you can see a bunch of other public accounts that display their travel stories and photos. So here goes another impressive pro of Instagram among its pros and cons. 

5. Strict Privacy

Like every other platform, Instagram takes its privacy quite seriously. It has the option of making your photos private or public. It has the option to block accounts and report them if they conduct any offensive activity.

Instagram also comes with the option to select the list of people with whom you want to share your stories so people find this factor quite powerful and independent . It is like you have the power over the whole Insta and it will move on your instructions! Well, technically, IT DOES MOVE on your instructions, so enjoy being the master of your game here.

Therefore, its strong privacy measures provide us with another advantage among the pros and cons of Instagram.

6. Extra But Useful Features

Apart from filters. Instagram’s game is strong when it comes to analyzing the extra features it has. Boomerang and Photo grid are a part of Instagram so you don’t have the difficulty to post your photos in fun loops now.

Also, there’s a feature to share live streams and videos. So one can say that Instagram is smart when it comes to putting its every feature to use. Therefore, how can we deny this beneficial pro among its pros and cons?

As I wrote above, you are familiar with this abbreviation now. IGTV is an abbreviation for Instagram T.V. Initially, Instagram came with an option to upload videos but the timing was restricted to 1 minute. With IGTV, you can upload videos of any length and keep roaring at Instagram like a king!

So now, there’s a plethora of video content to look at, and its not a surprise that Instagram is giving a tough competition to YouTube. Furthermore, you don’t need traditional media anymore for advertising. Your android will do the job!

8. Instagram Business Profile

So how can I forget my bloggers here? Blogging is a concept that came to life after the inception of Instagram. Therefore, if you are promoting something, you want your audience to contact you easily.

Therefore, the Instagram business profile comes equipped with a Contact Button. Now, you can use this contact button in accordance with your requirements. For example, you might want the audience to land on your homepage, or you might want the audience to mail you directly. You can also enable the users to see your location and call you through that. Furthermore, you can embed links to your stories if you have more than 10,000 followers. 

Talk about acing the CONNECTIVITY- factor! Here’s Instagram, in a bunch of ever-growing pros for you. 

Now let’s shed some light on its disadvantages.

5 Disadvantages & Cons of Instagram

1. overwhelming advertisements.

Instagram is a place where anyone can become an Influence and make his/her fan base. It only costs some bucks out of your pocket. Here, you will say that isn’t it great? Yeah, it is but too much of it can be a curse and is frankly, quite overwhelming.

Just like in movies, ads are always a hated entity and Instagram displays sponsored ads after every four to five posts so yeah it is very annoying. Therefore, excess of everything is bad just got real here and that labels its first con among the pros and cons of Instagram.

2. Creates A Need For A Fake Life

Well, that’s not a surprise that social media platforms are your G0-to for fake personas and for other gratification sources. Instagram in this matter is no less a player. It leads the people to develop fake personas and divert their time and energy into something which isn’t real. Therefore, all the smiling photos are not real as there are distorted and destroyed lives behind them.

On the contrary, scientists say that it is good to vent out your frustrations by posting it online. But researchers who disagree, state that frustration should be aligned with the relative set of mind. Coping techniques differ from person to person but still, it is an open topic for debate.

This need for validation and fame is highly toxic and affects people negatively . Therefore, this stands as an imminent threat among the pros and cons of Instagram. 

3. Fewer Features On Web

If you are a slight tech-junkie then you will know that Instagram sucks on the web. Its web version is not so interesting and comes short in many features that it provides in its mobile version. 

Instagram is in the process of slowly shifting its mobile features on the web but this will take time. In the meanwhile, persons who have to work on the web find Instagram downright sh*ty. 

Therefore, its shortcomings on the web mark another prominent con among the pros and cons of Instagram. 

4. Instagram is ADDICTIVE

Every social media platform is addictive. Period. Remember the times when Facebook-BANG happened and we were glued to our phones. It’s the same case today with only Instagram replacing Facebook. 

So we can’t deny that it is not addictive. We neglect talking and actual human interaction due to these social apps and therefore, forget what real relations mean. So yeah, Instagram is addictive like any drug. One needs to have its daily dose or he will get moody, cranky, or anything else mad that happens as a result of no dose. 

Therefore, Instagram has the ability to make us addicted to it and that is the biggest con among its pros and cons. 

5. Technical Drawbacks

As I wrote above, Instagram comes with some massive technical drawbacks. The platform is only optimized for mobiles/androids hence its web version is terrible.

Whereas Facebook is equally easy to operate on the web as it is on a cellphone. Another drawback is that there is no individual setting for photo’s privacy. Whereas, Facebook’s photo setting is the same for the web and the android version. So these technical faults sum up as another con among the pros and cons of Instagram. 

FAQ – Frequently Asked Question On Pros And Cons Of Instagram

Who uses instagram most.

The United States has the most users at 116 million, after that India at 73 million and Brazil at 72 million. This worldwide presence is making the network attractive to both brands and influencers equally.

What Are the Negatives Of Instagram?

Instagram was found to have the most pessimistic overall impact on a young person’s mental health. The prevalent photograph sharing app has an adverse effect on body image and sleep, rises discrimination, and (FOMO) fear of missing out, and it leads to greater feelings of despair, anxiety, and loneliness.

Is Instagram Better Than FB?

Instagram engagement rate is more than Facebook. The research found a comparison between the average likes per post on FB and average likes per post on Instagram. They discovered that Instagram is a clear champion and becoming more Instagram likes on posts.

What Is the Advantage Of Instagram?

What Is the advantage Of Instagram? Instagram content pushes more involved traffic than other photographic social content from YouTube or Pinterest. Furthermore, Instagram will help you engage with your target audience on the social media platform , increasing the possibility that you can bring consumers back for repeat acquisitions. 

Instagram Pros & Cons – The Final Word

As you know the pros and cons of Instagram now, it is up to you to decide which aspect to support. I would say to balance the usage of Instagram and allot a specific time to it so it won’t interfere in your other daily affairs. So stick for moderate usage and you will do fine. 

Further Readings:

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16 Advantages and Disadvantages of Instagram

Instagram has become one of the most popular social media platforms, allowing users to share photos and videos with their followers. 

As with any social networking site, there are both advantages and disadvantages to using Instagram.

• Redaction Team
• January 20, 2024
• Digital Marketing , Social Media

Advantages of Instagram

• Visual Content : With respect to the pros and cons of Instagram, one of the major pros is the focus on visual content. Instagram is primarily a visual platform, making it ideal for sharing and discovering visually appealing content such as photos and videos.
• Engagement : Users can engage with posts through likes, comments, and shares, fostering a sense of community and interaction.
• Brand Promotion : Among the lot of advantages, businesses find the Instagram app an effective platform for brand promotion. Businesses and individuals can use Instagram as a powerful marketing tool to promote their brand, products, or services.
• Creativity : The platform encourages creativity through various features like filters, stories, and IGTV, allowing users to express themselves in unique ways.
• Connectivity : Instagram enables users to connect with friends, family, and even strangers with shared interests, fostering new relationships and connections.
• Stories and Highlights : The Stories feature allows users to share content that disappears after 24 hours, while Highlights allow them to curate and showcase important or favorite moments on their profile.
• Explore Page : The Explore page suggests content based on user interests, providing a discovery platform for new content and accounts.
• Networking : Instagram provides opportunities for networking and collaboration, especially in creative fields where individuals can connect with like-minded people.

Disadvantages of Instagram

• Addiction and Time Consumption : People can become addicted to Instagram. The platform can be addictive, leading to excessive use and time consumption, potentially impacting productivity and mental well-being.
• Privacy Concerns : Users may face privacy concerns as personal information and images are shared on the platform. It's crucial to be mindful of privacy settings and the content shared on an account without compromising personal information on Instagram.
• Cyberbullying : Like other social media platforms, Instagram is not immune to cyberbullying. Reports suggest that people no longer trust Instagram due to the prevalence of such incidents. Negative comments and online harassment can have serious consequences for mental health.
• FOMO (Fear of Missing Out) : Constant exposure to curated and idealized content may contribute to feelings of inadequacy and FOMO as users compare their lives to others.
• Pressure for Perfection : Another disadvantage of Instagram is that the platform often emphasizes a culture of perfection, with users feeling pressured to present an idealized version of their lives, which can contribute to self-esteem issues.
• Algorithm Changes : This is a factor where Instagram is one of the social platforms that frequently changes its algorithm, impacting user experience and engagement. Changes in the platform's algorithm can impact the visibility of content, making it challenging for users, especially content creators, to reach their audience.
• Distorted Reality : Instagram can contribute to a distorted perception of reality, as users may only share the highlights of their lives, creating an unrealistic standard for comparison.
• Monetization Challenges : While some users can profit from their presence on Instagram, it can be challenging to achieve monetization success, and the platform's policies and algorithms may impact income potential.

What are the advantages of using Instagram?

One of the key advantages of Instagram is the enhanced engagement with visual content. The platform’s focus on imagery allows for a more immersive and compelling user experience compared to text-based platforms like Twitter. Among the pros and cons of Instagram, this is one advantage that differentiates it from other social apps. Users can upload photos and videos, apply filters, and share them with their followers, enabling them to express themselves creatively.

Instagram also serves as an effective marketing tool for businesses. With a large and active user base, businesses can leverage the platform to showcase their products and connect with their target audience. The use of hashtags can help increase visibility and engagement, making it a valuable tool for brand exposure and promotion.

Furthermore, Instagram provides opportunities for networking and collaboration. Through features such as Instagram Stories and IGTV, users can interact with each other in real time, fostering connections and partnerships. Influencers can also use the platform to expand their reach and collaborate with brands.

Linking your Instagram business account to Meta Business Manager offers several benefits that can improve your management and marketing efforts:

• Streamlined Management: Manage messages, comments, and engagements from both Facebook and Instagram through a single interface, enhancing your interaction efficiency.
• Enhanced Advertising Efforts: Access Meta’s advanced advertising tools to create, run, and track campaigns more effectively across both platforms, optimizing your ad spend and targeting.
• Valuable Insights: Gain deeper performance data through comprehensive analytics, allowing you to better understand your audience, track post effectiveness, and refine marketing strategies.
• Simplified Content Creation: Prepare and schedule posts for both Facebook and Instagram simultaneously, saving time and maintaining consistency across your channels.

For detailed instructions on how to link your Instagram account to Meta Business Manager and to discover more benefits, click here for more info .

What are the disadvantages of Instagram?

One disadvantage of Instagram is the time-consuming nature of curating content. Maintaining an attractive and engaging profile requires a significant investment of time and effort, from capturing the perfect photo to crafting a compelling caption. This can be demanding for users, especially those running personal or business accounts.

Additionally, there is potential for a negative impact on mental health associated with excessive use of Instagram. The curated and often idealized nature of the content shared on the platform can lead to feelings of inadequacy and low self-esteem among users. This can contribute to issues such as social comparison and body image concerns.

Privacy and security concerns also pose a disadvantage. With the sharing of personal information and the potential for cyberbullying, users may encounter risks to their privacy and online safety while using Instagram. It is important for users to be cautious and mindful of the content they share and the interactions they engage in.

Here are some strategies to handle the disadvantages of Instagram effectively:

• Time Management: Set specific time limits for using Instagram daily to avoid spending excessive time curating content. Use scheduling tools to plan and automate posts, reducing the time spent daily on content management.
• Mental Health Awareness: Take regular breaks from Instagram to decrease reliance and mitigate feelings of inadequacy or comparison. Follow accounts that promote positivity and well-being to create a healthier feed. Unfollow or mute accounts that trigger negative feelings.
• Privacy and Security Measures: Utilize Instagram’s privacy settings for controlling who can see your posts and send you messages. Be cautious about sharing personal information and educate yourself on recognizing and reporting cyberbullying. Use strong, unique passwords and activate two-factor authentication for an added layer of security.

By implementing these strategies, users can mitigate some of the negative aspects of Instagram and have a safer, more balanced experience.

How can Instagram be used for business?

Among a lot of advantages, businesses can utilize Instagram as a powerful marketing tool by leveraging sponsored posts and ads. These paid promotions can help increase brand visibility and reach a broader audience, ultimately driving traffic and sales for the business.

Engaging with the target audience through hashtags is another effective strategy for businesses on Instagram. By using relevant and trending hashtags, businesses can connect with potential customers and boost engagement with their content.

Moreover, Instagram allows businesses to showcase their products and services through visually appealing content. This visual-centric platform is ideal for highlighting the unique features and benefits of a company’s offerings, thereby enhancing brand storytelling and customer engagement.

What are the pros and cons of using Instagram as a social media platform?

One of the pros of using Instagram is its ability to enhance engagement and brand exposure through visual content. Businesses and individuals can leverage the platform to create visually appealing posts that resonate with their audience, ultimately strengthening their online presence and brand identity.

On the other hand, a potential con of using Instagram is the risk of addiction and its negative impact on well-being. Excessive use of the platform can lead to addiction-like behaviors, detracting from real-world interactions and contributing to feelings of social isolation.

Another advantage of Instagram is its versatile features for uploading photos and videos. With tools such as Instagram Stories and IGTV, users can share dynamic and immersive content, offering a more interactive and personalized user experience.

How does Instagram compare to other social networking platforms?

Instagram’s emphasis on visual content sets it apart from text-based platforms, making it a preferred choice for users who prefer a more visual and interactive experience. The platform’s active user base and engagement levels also differentiate it from other platforms, presenting ample opportunities for networking and content dissemination.

Furthermore, Instagram’s mobile-centric access aligns with the increasing prevalence of smartphone usage, catering to the on-the-go lifestyle of modern users. This distinguishes the version of Instagram from platforms that may not be as compatible with various devices, such as older versions of operating systems like Linux or BlackBerry and Windows Mobile.

In conclusion, while Instagram offers a plethora of advantages as a social media platform, users must also be mindful of the potential downsides and use the platform responsibly. By leveraging its features effectively, both individuals and businesses can derive significant benefits from engaging with Instagram’s active user community.

Conclusion of Advantages and Disadvantages of Instagram

In conclusion, Instagram, founded by Kevin Systrom and Mike Krieger, stands out as one of the best social media platforms with a multitude of advantages and some notable disadvantages. With over 1 billion users, Instagram serves as a powerful platform for sharing photos and connecting with others. One of the pros and cons of Instagram is this extensive reach. Instagram’s biggest advantages lie in its visual content, engagement features, and its utility for business branding.

However, it’s crucial for users, especially those considering Instagram for business purposes, to be aware of potential drawbacks. These include the addictive nature of the platform, privacy concerns, and the pressure for perfection. Business executives and smartphone users alike may find Instagram to be an effective way to share and promote content, but it is essential to navigate the cons, such as the potential loss of trust in the platform and the impact of algorithm changes.

Ultimately, depending on the intended application and your engaging with Instagram, users need to be careful to strike a balance in their usage, considering both the pros and cons before deciding to create an account and share their lives with friends and family on this influential social networking platform.

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Advantages and Disadvantages of Instagram

As of November 2021, the number of users on Instagram has grown to over 1.07 Billion. It’s no surprise, Instagram is a favorite place to be for everyone of every age group. Instagram has caught the attention of all sorts of users, whether campaigners, artists, or influencers.

Proliferated over the years, IG continues to broaden its horizons. The photo-sharing social networking platform has come a long way after being owned by Facebook. So, technologically, it’s a go-to place for people looking for fun or an audience for their businesses. The advantages and disadvantages of Instagram will help you decide whether it’s the right tool for you or not. Let’s talk about how it compares to other social media networks like Facebook and Twitter and what type of content performs best on this platform.

Advantages of Instagram

It’s a fun way to learn and earn; you can learn from how many famous Instagrammers are using this platform to share their stuff and make money. From reels to images, you can get maximum advantages of Instagram if you are your purpose clear.

1. Instagram Reels make it more Real

Yes, that being said, you can share your video and make your profile more interactive. This gives you a lot of creative freedom to produce visual content at any length. In fact, this platform even has features like Boomerang, which automatically creates short loops from your footage. You can also upload landscape and portrait photos. Furthermore, if you have the skills to choose hashtags, you can get into the game pretty quickly. There are more chances to get noticed by users having similar interests and yours.  

2. Advertising Advantages of Instagram

According to market predictions, Instagram is likely to grow its user base by the end of 2022. This makes it perfect marketing and advertising tool for companies selling consumer products like cosmetics, foods, or apparel. They can easily approach influencers and market their products hence boosting their sales graph. For every follower viewing their favorite users, the chances of lead conversion are higher for businesses. The best part about Instagram is everything is instant and short; that’s what users in the electronic age want. Many people use the advantage of Instagram marketing to promote their brands. Even you can get the email ID of the Instagram by using email scraper software.

3. You Can Quickly Become Famous

Since this platform ranks posts based on how many likes and comments they receive, the success of your content depends on engagement. If you can get many viewers to like or comment, Instagram will push that post higher up in people’s feeds, leading to even more followers. Once your account starts growing, keep an eye out for ways to make it stand out from other profiles, such as using relevant hashtags and creating unique user-generated contests. It is also essential for brands to create high-quality images since photos with faces typically perform better than those without.

4. It’s Great for Visual Learners

As stated earlier, Instagram is the second social media platform that allows users to post photos and videos. Much of the information is consumed through graphics here, unlike Facebook.  Since it takes more effort than just uploading a picture or text status update, this network attracts visual learners.

You can’t upload videos on other platforms like Twitter, so the content must be easy to consume, making Instagram an ideal option. Brands that use this platform need to focus on creating quality visuals since studies have linked them with higher engagement rates over written posts. Advertisers should also keep captions short since they typically perform better if fewer words are used.

5.  It’s Great for Mobile Advertisers

It’s a mobile-friendly tool to convey your message to the other end. Since Facebook owns Instagram, the company has access to a large amount of data which means that they can tailor ads more accurately. Since it ranks posts based on how many likes and comments they receive, advertisers know exactly what content users prefer, making ad spend much more effective.

When brands share high-quality visuals with their target market, there tend to be higher engagement rates than other platforms such as Twitter or Pinterest. You can create short captions since longer ones do not perform well when paired with photos. It can be done through smartphones these days. If you’re creating visual content, try using relevant hashtags in your caption since these increase discoverability.

Disadvantages of Instagram

Next to the benefits, come the prominent disadvantages of Instagram that you should know before engaging. There are many concerns that should strike you depending on the purpose of use and engaging skills.

1. Limited Targeting Options

Since Instagram is a visual platform, it’s more difficult to target users than other options such as Facebook. For example, when you create an ad on Facebook, advertisers can show it only to the people who have visited their website in the past 30 days. This allows brands to narrow down potential customers without wasting money. However, on Instagram, there are no targeting features, so ads will show up regardless of whether or not someone has already seen them.

This won’t necessarily affect your results if you’re starting fresh with zero followers. But businesses that rely heavily on customer loyalty should consider using another advertising channel instead since they might get less value from this one.

2. Everyone Wants Attention on Instagram

People view too much of social media, especially when it’s an “Instagrammable moment.” People are obsessed with the perfect picture and life that they think everyone else has. The influencers often try to portray this lifestyle to their followers. It’s a tool to become obsessed with being picture-perfect and trying to impress your viewers. Users share only picturesque moments or make them look like all-around amazing people who seem to lead exciting lives.

In reality, most people can relate better to less glamorous but still important parts of our daily existence. This deep need for perfection comes back as a disadvantage because many people get discouraged when they see that their lives are not as Instagrammable or exciting as the influencers.

3. Addictive

Instagram is an addictive platform that can harm your life. People get caught up in the never-ending cycle of liking photos, posting their pictures, and getting likes back from others. The place creates an endless loop as it creates a sense of false success when someone gets “liked” or has more followers than others. This problem can also affect you if you may not look as good to have fun in pictures while still working hard.

Because Instagram makes everything seem so easy, many people find themselves becoming jealous over others’ seemingly perfect. This resultantly, makes you go over the edge and try further to impress your followers.

4. Less Photo editing Options

Instagram has fewer photo editing options than there are on other social media platforms. It’s not a perfect tool to showcase your picture-perfect skills unless you have another tool to edit your images. Instagram has basic editing tools, which is not enough for those who have to depend on editing quite often. In terms of time and viewers, they can miss out on opportunities in other places due to being too focused on another tool. Again, you’ll often feel like they always have to take pictures in outside or natural lighting because Instagram has fewer options for editing.

5. Getting Followers is Difficult

Getting followers on Instagram is difficult unless you know who to target. It’s easy for many users to fake it rather than make it from scratch. You can only succeed on Instagram when you have genuine content. If your only target is to grow fan following and gain advertisers’ attention, you to learn the difference between real and fake content. Since getting likes/followers is difficult for some, many genuine users give up before anything good happens. This is probably so because it isn’t worth it, or there could be better opportunities out there for them. Again, be specific and make efficient use of Hashtags.

#prosvscons

The Pros and Cons of Using Instagram

Exploring the benefits and drawbacks of the popular social media platform.

Instagram, a widely used social media platform, has gained immense popularity since its launch. With millions of active users, it offers various benefits such as connecting with friends , sharing visual content, and promoting businesses. However, there are also drawbacks to consider, including potential negative effects on mental health and privacy concerns.

In this article, we'll explore the advantages and disadvantages of using Instagram, shedding light on its impact on individuals and businesses. Whether you're a frequent user or considering joining the platform, understanding both the positive and negative aspects is crucial for making informed decisions.

Instagram offers a range of advantages for individuals and businesses, making it a popular choice for sharing visual content and connecting with a global audience.

Missing a pro?

While Instagram offers numerous benefits, it also comes with certain drawbacks that can impact mental well-being, privacy, and overall user experience.

Missing a con?

In conclusion, Instagram offers a range of benefits, from enabling connections to serving as a powerful marketing tool. However, it's important to recognize the potential drawbacks, including its impact on mental health and privacy. To fully leverage the platform's advantages while mitigating its disadvantages, users should approach Instagram use mindfully and be conscious of its influence on their lives.

What do you think?

Do you think the pros outweigh the cons?

You might also like 👇

#PROSVSCONS

Home — Essay Samples — Sociology — Instagram — Overview of Social Networks: Pros and Cons of Instagram

Overview of Social Networks: Pros and Cons of Instagram

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