business plan for civil engineering pdf

Civil Engineering Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Construction & Engineering

Are you about starting a civil engineering business? If YES, here is a complete sample civil engineering business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting an equipment leasing business. We also took it further by analyzing and drafting a sample equipment leasing business marketing plan template backed up by actionable guerrilla marketing ideas for equipment leasing businesses. So let’s proceed to the business planning section.

Starting a civil engineering business is capital intensive because of the heavy duty equipment that are required to carry out construction projects and also the cost of managing a large workforce.

Despite the fact that the construction industry requires huge startup capital, the industry is highly profitable especially if you have the expertise and capacity to deliver quality jobs. The major clients for civil engineering companies are governments and the private sector.

Major civil engineering companies all over the world head towards developing countries, because they know that they are going to get juicy construction contracts there. The fact that they have infrastructure deficit means that the government must be up and doing in terms of road constructions, bridge construction, public facility construction (hospitals, schools, office facilities and estates et al) etc.

If you are truly convinced that starting a civil engineering company is the right business for you, then you need to write your own business plan. The essence of writing a business plan before starting any business is for you to have a roadmap and a blueprint of how you would want to setup, manage and expand your business.

Below is a sample civil engineering company business plan template that will help you successfully write yours with little or no stress.

A Sample Civil Engineering Business Plan Template

1. industry overview.

Civil engineering business is a subset of the Construction industry and the Construction industry consists of establishments that are majorly into building construction, heavy and civil engineering construction, specialty trade contracting and other related activities.

The construction industry is responsible for the infrastructural development of the world. In other words, all the edifices, bridges, dams, roads, estates, campuses, shopping malls, office complexes, skyscrapers and massive structures that you see around are all products of the construction industry.

The value of private nonresidential construction includes new construction and renovations associated with all nonresidential buildings, including commercial, industrial, educational and religious structures. The Construction sector derives just over 70.0 percent of its revenue from new construction, renovation and repairs on nonresidential buildings.

As a result, construction contractors benefit from increased private nonresidential construction. The value of private nonresidential construction is expected to increase in 2018, presenting a potential opportunity for the sector.

Statistics has it that in the united states of America alone, there are about 3,186,774 registered and licensed construction companies scattered all across the United States responsible for employing about 8,761,382 people and the industry rakes in a whooping sum of $2 trillion annually.

The industry is projected to grow at a 3.4 percent annual growth within 2013 and 2018. It is important to state that the companies holding the largest market share in the industry include D.R. Horton Inc., Fluor Corp., Turner Construction Company, AECOM and EMCOR Group Inc.

A recent report published by IBISWorld shows that the Construction sector has performed well over the past five years to 2018, exhibiting a strong turnaround following the early economic recovery.

Revenue for the sector rose 4.3 percent in 2013, a level unmatched since the beginning of the economic recession, as improved household finances and increased consumer sentiment encouraged building activity to resume at a rapid pace.

Sector revenue continued to grow robustly in 2014, 2015 and 2016, bolstered by favorable interest rates, easing access to credit and accommodative lending standards by banks. The report also indicated that growth for the sector stagnated in 2017, as the yield on the 10-year Treasury note soared 26.5 percent, stifling investment in new projects.

As a matter of fact, over the past five years, the Construction industry in the US has grown by 3.4 percent to reach revenue of $2tr in 2018. In the same timeframe, the number of businesses have grown by 1.0 percent and the number of employees has grown by 2.2 percent.

The success of civil engineering companies to a larger extent depends on their relationship with the biggest clients in the industry; the government of any country. No doubt, there is always enough construction contracts to go round as long as a civil engineering company is competent and well positioned.

2. Executive Summary

Justin Wellington® Civil Engineering Company is an international civil engineering company that has its headquarters in Santa Fe, New Mexico – USA. The fact that we are based in the United States does not in any way restrict our scope of operations. We are an international civil engineering company and we work for clients in any part of the world.

Justin Wellington® Civil Engineering Company is world class civil engineering company that will be specialized in the constructions of skyscrapers, bridges, stadiums, roads, dams, office complexes, shopping malls, schools, campuses and estates et al. Creativity, excellence and timely completion of projects will be our signature.

We intend starting our civil engineering business on a small scale in Santa Fe – New Mexico, but we intend to have our presence in any part of the world that our clients want us to work. We hope to achieve this feat within the first 8 years of launching the company.

Justin Wellington® Civil Engineering Company is fully aware that starting a civil engineering business requires huge capital base, which is why we have perfected plans for steady flow of cash from private investors who are interested in working with us.

We can confidently say that we have a robust financial standing and we are ready to take on any construction project that comes our way as long as the project is duly commissioned by the required authority.

Justin Wellington® Civil Engineering Company will be owned by Engr. Justin Wellington and other partners. They also have plans to sell shares of the company in the nearest future to interested investors. Justin Wellington who is the principal partner has a degree in Civil Engineering and an MBA from the University of Chicago Booth School of Business.

He has over 25 years’ experience in the construction industry. Before starting his own civil engineering company, he was a senior project manager and consultant with one of the largest civil engineering companies based in the United States.

3. Our Products and Services

Justin Wellington® Civil Engineering Company will undertake both small and massive construction projects for governments, private sectors and for individuals which is why we do not intend to place limitations of the scope of the projects we handle.

We know that if we are good at what we do, it will make it easier for our brand to grow beyond Santa Fe – New Mexico to other parts of the United States of America. Our business offerings are listed below;

• Road Construction
• Bridge Construction
• Dam construction
• Airports and Helipads Construction
• Seaports Construction
• Skyscrapers construction
• Estate construction
• Public facility construction (hospitals, schools, shopping malls, office complexes and industrial facilities et al)
• Construction of residential facilities
• Property Makeover Services
• Construction Consultancy and Advisory Services

4. Our Mission and Vision Statement

• Our vision is to build a first class civil engineering company that will have active presence in North America, South America, Africa and Asia.
• At Justin Wellington® Civil Engineering Company, our mission and values are to help governments, the private sector and individuals in the United States and throughout the world realize their dreams of building structures that can compete on a global stage.

Our Business Structure

We will ensure that we build a team that will work together towards achieving the company’s corporate vision. We will build a business that has the right structures and processes in place that can support growth.

In view of the above, we have made provisions for the following positions in our organization based on the size of the company we intend starting, but as the business grows, we will create senior level positions and also create a structure that will support the business growth.

• President/Chief Executive Officer (President)

Project Manager

Civil Engineer

• Structural Engineer
• Quantity Surveyor

Land Surveyor

• Company Lawyer/Secretary

Admin and HR Manager

Business Developer

• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Produces, connects, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Accountable for fixing prices and signing business deals
• Responsible for providing direction for the business
• Accountable for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for the planning, management and coordinating all projects on behalf of the company
• Supervise projects
• Ensures compliance during project executions
• Provides advice on the management of projects
• Responsible for carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of ongoing projects
• Responsible for overseeing the accounting, costing and billing of every project
• Represents the organization’s interest at various stakeholders’ meetings
• Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.
• Responsible for preparing bids for tenders, and reporting to clients, public agencies and planning bodies
• Ensures that sites meet legal guidelines, and health and safety requirements
• Assesses the environment impact and risks connected to projects
• Responsible for judging whether projects are workable by assessing materials, costs and time requirements
• Draws up blueprints, using Computer Aided Design (CAD) packages
• Discusses requirements with the client and other professionals (e.g. architects and project managers et al)
• Responsible for managing, directing and monitoring progress during each phase of a project
• Responsible for creating building designs and highly detailed drawings
• Works around constraining factors such as town planning legislation, environmental impact and project budget
• Adapts plans according to circumstances and resolving any problems that may arise during construction
• Works with project team and management to achieve a common goal
• Responsible for undertaking land surveys / measurements using a variety of specialist technical equipment
• Accountable for producing and advising about construction plans and drawings
• Responsible for advising about technical matters and whether the construction plans are viable

Company’s Lawyer/Secretary

• Responsible for drawing up contracts and other legal documents for the company
• Consults and handle all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial/securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
• Develops company policy and position on legal issues
• Researches, anticipates and guards company against legal risks
• Represents company in legal proceedings (administrative boards, court trials et al)
• Plays a part in business deal negotiations and take minutes of meetings
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Outlines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Accountable for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Accountable for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• In charge of developing and managing financial systems and policies
• Accountable for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

• Receives Visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via email and phone calls for the organization
• Distributes mails in the organization
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Consistently stays abreast of any new information on the company’s properties that are put up for sale, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

6. SWOT Analysis

We know that surviving in the business world as a civil engineering company requires more than knowing how to deliver standard projects but also how to network with key people that matters; decision makers that can decide who a construction project is giving to.

We know that it will be a bit difficult to compete with already established civil engineering companies in the United States especially because we are new in the industry.

In order to properly position our company for growth and to favorably compete in the construction industry, we engaged the services of Dr. Andrew Trump, a renowned HR and business consultant in the United States of America to help us run a SWOT analysis for the business.

It is important that we know our strengths, weaknesses, the opportunities that we can leverage on in the industry and the threats that we are likely going to be confronted with. With that we will be able to map out strategies that will not only help us to survive in the industry but also to build a global civil engineering brand.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Justin Wellington® Civil Engineering Company;

Justin Wellington® Civil Engineering Company can confidently boast of having a competent management team that are some of the best hands in New Mexico. Although we are a new civil engineering company, but our president and board of trustees are respectable people in the United States of America who have served the US government in various capacities.

The fact that we are a new civil engineering company could count as a weakness. It is normal for clients to think twice before awarding construction contracts to newbies in the industry. Another weakness that can count against us in the industry is the fact that we may not have the financial muscle to drive the business the way we ought to drive it.

We require huge financial base to be able to higher top government lobbyists and also to acquire some of the latest heavy duty construction equipment.

• Opportunities:

Our business concept, our mission and vision puts us at an advantage in the industry. We will start small to build trust within Santa Fe – New Mexico and there are loads of opportunities for us there simply because we are positioned to work with both the state governments and the private sector.

Civil engineering companies are subject to threats from government policies, global economic downturn and unforeseen natural disasters (disasters that may cause setback). In 2018, the yield on the 10-year Treasury note is expected to increase, posing a potential threat to the sector.

These are the threats that we are likely going to face as a newbie civil engineering company in Santa Fe – New Mexico. Another threat that we are likely going to face is the arrival of a big civil engineering company in the location where our business has strong presence.

7. MARKET ANALYSIS

• Market Trends

The trend in the construction industry is that construction companies are always coming out with processes that will help them achieve more within a short period; construction jobs can be time consuming especially massive infrastructures.

Most players in the construction industry are aware that the government of any country or state is the biggest client they can get and they do all the lobbying to ensure that they get government contracts. No doubt, there are loads of big time investors that have stakes in the construction industry, but one thing is certain, there is room big enough to accommodate both the big and small civil engineering companies.

What smaller construction companies need to do to survive in the industry is to concentrate on developing estates, schools, hospitals and hotels et al before bidding for big construction contracts like road construction, bridge construction, dam construction and skyscrapers et al.

Another obvious trend in the construction industry is subletting of contracts. It is now obvious that construction giants leverage on their brand to win contracts and in some cases after they have won the contract, they will go ahead to sublet the contract to smaller companies that they trust can execute the project at an agreed fee that will be good enough for both parties to make profits.

Smaller civil engineering companies position themselves to be able to leverage on such opportunities once it presents itself.

8. Our Target Market

Our target market cuts across governments at all levels and countries, the organized private sector and people of different classes and from all walks of life. We know that our selling points will be our excellent and timely delivery of construction projects using global best practices. Below is a list of the people and organizations that we have specifically designed our services for;

• Organized private sector (Corporate organizations)
• Land Owners
• Businessmen and women
• University Campuses
• Foreign investors who are interested in owning properties in the United States of America
• The government of the United States of America (Government contracts)
• The governments of other nations of the world

Our competitive advantage

We are quite aware that there are civil engineering companies that are well recognized in the construction industry, and we maybe have to compete with them when it is time to bid for juicy government contracts. It might be challenging competing as a newbie in the construction industry especially in a highly organized market like that of the United States, which is why we were deliberate in choosing our board members and lobbyists.

Our competitive advantage is not limited to the crop of highly experienced professions that are members of our management team but also our board members.

Our board members are highly respected professionals in the United States who have served the government of the United States at various capacities; people who are accomplished business gurus and people who have the right connections and experience to make things happen. For us, it is indeed part of the competitive advantage that we are bringing to the market.

Another positive for Justin Wellington® Civil Engineering Company is the fact that our Chief Executive Officer/President is a renowned Civil Engineer, he has robust experience in the construction industry and he has worked extensively as a senior project manager for one of the world’s leading construction companies.

He is sure going to bring is experience, expertise and network (connections) to make Justin Wellington® Civil Engineering Company one of the leading construction brands in Santa Fe, New Mexico and the global construction market.

9. SALES AND MARKETING STRATEGY

We have been able to clearly define our target market and we know how to get them to hire our services which is why we have decided to adopt some of the winning formula that construction giants utilize to win major construction contracts.

We know that it will take different marketing and sales strategies to win clients. For example, there are requirements a civil engineering company would have to meet before they can be awarded a government contract. We have put all these factors in place before creating a workable marketing and sales strategy for Justin Wellington® Civil Engineering Company.

Justin Wellington® Civil Engineering Company is fully aware of the bureaucracy and horse trading that exists in bidding for civil engineering cum construction contracts from the government and even the organized private sector, which is why we were able to put protocols in place to hire some of the best business developer to handle our sales and marketing.

No doubt, our sales and marketing team will be recruited base on their vast experience in the construction industry and their ability to fit into our Business model.

We are going to pay more emphasis in the training of all our employees so as to give them all they would need to help the company achieve its aim and objectives. Justin Wellington® Civil Engineering Company will adopt the following marketing and sales strategies;

• Introduce our business by sending introductory letters alongside our brochure to all the corporate organizations and government offices in Santa Fe, New Mexico and other States in the US.
• Promptness in bidding for civil engineering cum construction contracts
• Advertise our business in real estate / properties magazines and websites
• List our business on yellow pages
• Promote our business on satellite TV and radio stations.
• Attend expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality housing/ property to them
• Leverage on the internet (social media platforms and our official websites) to promote our business.

Sources of Income

Justin Wellington® Civil Engineering Company was established with the aim of maximizing profits through delivering standard construction works for our highly esteemed clients. Below are the sources we intend exploring to generate income for Justin Wellington® Civil Engineering Company;

• Construction of residential apartments

10. Sales Forecast

It is a known fact that as long as there are homeowners in the United States of America, there will always be need to for them to construct or reconstruct from time to time to conform with the trends in the neighborhood or city.

We are well positioned to take on the challenges that are synonymous to civil engineering businesses in the United States, and we are quite optimistic that we will meet out set target of generating enough income/profits from the first month of operation and grow the business beyond Santa Fe – New Mexico to other states in the United States of America within record time.

We have been able to examine the construction industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Justin Wellington® Civil Engineering Company, it is based on the location of our business and the civil engineering cum construction and related services within the construction industry;

• First Fiscal Year:  $1.5 million
• Second Fiscal Year:  $3.5 million
• Third Fiscal Year:  $5 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that all things that will facilitate easy flow of civil engineering cum construction contracts. From our calculations, we are likely going to make a minimum of 30 percent profits after tax from executing key construction projects.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. First and foremost, we want our brand to be visible, which is why our publicity strategy has been well crafted to help us achieve our aims and business objectives.

All our publicity materials and jingles are done by some of the best hands in the industry. Below are the platforms we intend to leverage on to promote and advertise our civil engineering business;

• Place adverts on both print and electronic media platforms
• Place our flexi banners with our company’s logo and contacts in every property we put up for sale
• Sponsor relevant TV shows so as to be able to communicate our brand and what we do
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (real estate online forums) to promote our business.
• Install our billboards on strategic locations all around Santa Fe – New Mexico
• Distribute our fliers and handbills in targeted areas from time to time
• Ensure that all our workers wear our branded shirts and all our vehicles and trucks are branded with our company’s logo.

12. Our Pricing Strategy

Although our prices may not be outrageously lower than what is obtained in the industry, but we are hopeful that whatever price we bill our customers will be amongst the lowest they can get in the industry. The fact that we are going to be billing our clients lower than what is obtainable in the industry does not in any way affect the quality of our projects.

• Payment Options

At Justin Wellington® Civil Engineering Company our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions.

Here are the payment options that Justin Wellington® Civil Engineering Company will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches and we will also pay our lobbyists with same platforms.

13. Startup Expenditure (Budget)

Having done our due diligence , this is what it would cost us to set up Justin Wellington® Civil Engineering Company in the United States of America;

• The total fee for incorporating the business in The United States of America – $750.
• The budget for permits and license – $2,000
• The cost for hiring Consultant – $2,500.
• The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, Microsoft Office, and QuickBooks Pro) – $7,000
• The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,400.
• The cost for payment of rent for a suitable Office facility with enough space in Santa Fe – New Mexico for 12 months at $1.76 per square feet in the total amount of – $105,600.
• The cost for office remodeling (construction of racks and shelves) – $20,000.
• The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500)
• The cost for acquiring heavy duty construction equipment: $1 million
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost of launching our official Website – $600
• Working capital (investment fund): $2,000,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need about $4,000,000 (four million Dollar) to set up a construction company in Santa Fe – New Mexico.

It is important to state that most of the heavy duty construction equipment that we will work with will be leased. This is necessary because some of these equipment are really expensive and it won’t be economical for us to acquire them from the start.

Generating Startup Capital for Justin Wellington® Civil Engineering Company

Justin Wellington® Civil Engineering Company is owned and managed by Justin Wellington and other business partners. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $1 million (Personal savings $800,000 and soft loan from family members $200,000) and we are at the final stages of obtaining a loan facility of $3 million from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Justin Wellington® Civil Engineering Company was established with the aim of building a company that will outlived the founders and partners; a civil engineering company that will have active presence in major cities in the world.

In order to position of company for growth, we have been able to create strong partnerships with the government of the United States of America, organized private sector and construction giants. We are optimistic that we will continue to execute civil engineering cum construction contracts for our clients.

Our marketing team will continue to get the needed support and encouragement that they need to be able to deliver on set goals and targets for the organization, and we will continue to improve our processes and structure to meet up with the changing trend in the construction industry.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Renting of Office Facility and remodeling the facility: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO/President and Business Partners: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of working tools and equipment, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Purchase of utility truck: Completed
• Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies, government lobbyists, construction companies and building materials dealers): In Progress

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How To Write a Winning Civil Engineer Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for civil engineering businesses who want to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every civil engineering business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a civil engineering business plan.

A civil engineering business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Civil Engineering Business Plan?

A civil engineering business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Civil Engineering Business Plan

The following are the key components of a successful civil engineering business plan:

Executive Summary

The executive summary of a civil engineering business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your civil engineering company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your civil engineering business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your civil engineering firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a civil engineering business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the civil engineering industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a civil engineering business’ customers may include:

• ​​ Homeowners
• Local, state, and federal government agencies

Your customer analysis should also include information about your competition and how you will differentiate your company from them. 

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or civil engineering services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your civil engineering business via public relations or word-of-mouth marketing.

Operations Plan

This part of your civil engineering business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a civil engineer business include reaching $X in sales. Other examples include hiring a certain number of new employees or acquiring a certain number of new clients.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific civil engineering industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Civil Engineering Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Civil Engineering Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup civil engineer business.

Sample Cash Flow Statement for a Startup Civil Engineering Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your civil engineering company. It not only outlines your business vision but also provides a step-by-step process of how you will accomplish it.

A well-written business plan is an essential tool for any civil engineering company. The tips we’ve provided in this article should help you write a winning business plan for your civil engineering company.  

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How To Write a Business Plan for Civil Engineering Firm in 9 Steps: Checklist

By alex ryzhkov, resources on civil engineering firm.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our blog! In today's post, we will guide you through the process of writing a business plan for a civil engineering firm that specializes in innovative infrastructure solutions for rapidly growing cities. With urbanization on the rise and the need for sustainable development becoming increasingly important, the civil engineering industry is experiencing significant growth. According to the latest statistics, the global civil engineering market is projected to reach $12.1 trillion by 2025 . So, if you're ready to take on the challenge of starting your own firm, let's dive into the nine essential steps to crafting a successful business plan.

1. Identify the target market and potential clients

Before you can start developing your business plan, it's crucial to identify your target market and potential clients. Consider the specific cities or regions you wish to serve and research their current infrastructure needs and development plans.

2. Conduct thorough market research and analysis

To ensure the success of your business, it's essential to conduct thorough market research and analysis. Evaluate your competition, identify any gaps in the market, and gather data on industry trends and future growth opportunities.

3. Define the firm's unique selling proposition

In such a competitive industry, it's important to define your firm's unique selling proposition. Determine what sets your firm apart from others and how you can provide innovative solutions to address the challenges faced by rapidly growing cities.

4. Determine the firm's organizational structure and key roles

As you develop your business plan, consider the organizational structure of your firm and define the key roles and responsibilities of each member. This will help ensure a smooth operation and efficient execution of projects.

5. Assess the initial and ongoing financial needs

Understanding your firm's financial needs is crucial for success. Assess the initial investment required to establish your firm, as well as ongoing expenses such as employee salaries, equipment maintenance, and marketing efforts.

6. Develop a competitive pricing strategy

To attract clients and remain competitive, it's important to develop a pricing strategy that reflects the value you offer. Consider factors such as project complexity, market rates, and the financial sustainability of your firm.

7. Determine the necessary tools, equipment, and resources

Identify the tools, equipment, and resources your firm will need to execute projects efficiently. This may include the latest software and technology, specialized equipment, and a skilled workforce.

8. Identify potential partners or collaborators

Collaborating with partners or other professionals in the industry can be mutually beneficial. Identify potential partners who can complement your firm's expertise and expand your capabilities.

9. Create a comprehensive marketing and branding strategy

Lastly, developing a comprehensive marketing and branding strategy is essential to stand out in a crowded marketplace. Determine your target audience, craft a compelling brand message, and leverage various marketing channels to promote your firm's services.

By following these nine steps and developing a well-rounded business plan, you will be well-prepared to launch and grow your sustainable urban planning and development firm. Good luck on your entrepreneurial journey!

Identify The Target Market And Potential Clients

Identifying the target market and potential clients is a crucial first step in creating a business plan for your civil engineering firm. This process involves understanding the specific needs and preferences of your potential clients, and determining the market segments that are most likely to benefit from your services.

Market Segmentation:

• Analyze the different segments within the civil engineering industry and evaluate their potential for growth and profitability.
• Consider factors such as geographical location, types of projects, and target audience when dividing the market into meaningful segments.

Client Profiling:

• Research and gather information on the characteristics, needs, and preferences of your potential clients.
• Create detailed profiles for each segment, focusing on factors such as demographics, industry, project size, and budget.
• Conduct surveys or interviews with existing clients and industry professionals to gather insights and feedback.
• Stay updated with industry news and trends to identify emerging markets or opportunities.
• Consider partnering with other professionals or experts who already have connections with your target market.

By clearly identifying your target market and potential clients, you can tailor your business plan to address their specific needs and expectations. This knowledge will also help you develop effective marketing strategies and establish a strong competitive advantage in the civil engineering industry.

Conduct Thorough Market Research and Analysis

Conducting thorough market research and analysis is crucial for the success of any civil engineering firm. This step involves gathering valuable data and insights about the industry, target market, and potential clients. By doing so, you can identify market trends, consumer preferences, and competitors' strategies, which will enable you to make informed decisions and develop a competitive edge.

Here are some important components of conducting thorough market research and analysis:

• Identify the size and growth rate of the civil engineering industry.
• Analyze current and projected market trends in urban planning and infrastructure development.
• Identify the main competitors and analyze their strengths and weaknesses.
• Segment the target market based on specific criteria such as geography, demographics, or project type.
• Assess the needs, preferences, and purchasing behavior of potential clients within the target market.
• Identify any regulatory or legal considerations that may impact the firm's operations.

Tips for Conducting Market Research and Analysis:

• Utilize a combination of primary and secondary research methods to gather data.
• Consider conducting surveys, interviews, or focus groups with potential clients and industry experts.
• Make use of industry reports, market studies, and government data to gather relevant information.
• Stay updated with the latest industry news and trends through trade publications and online resources.
• Regularly review and analyze your market research to adapt your business strategies accordingly.

By conducting thorough market research and analysis, you will gain a deep understanding of the industry landscape, target market, and competitive environment. This knowledge will serve as the foundation for developing a robust business plan that addresses the specific needs and demands of your civil engineering firm.

Define The Firm's Unique Selling Proposition

Defining the unique selling proposition (USP) of your civil engineering firm is crucial to differentiate yourself from competitors and attract clients. Your USP is what sets your firm apart and highlights the value you bring to potential clients.

When defining your firm's USP, consider what makes your sustainable urban planning and development solutions innovative and distinct. What unique expertise, technologies, or approaches do you bring to the table? Identify the key benefits that clients can expect when working with your firm.

• Focus on what makes your firm stand out in terms of sustainable practices, urban planning expertise, and infrastructure innovation.
• Consider highlighting successful past projects or case studies that showcase your unique capabilities.
• Identify the specific needs of your target market and tailor your USP to address those needs.
• Be authentic and genuine in presenting your firm's USP to build credibility and trust with potential clients.
• Continuously refine and adapt your USP as your firm evolves and new opportunities arise.

Remember that your USP should be concise, memorable, and easy to communicate. It should effectively convey the value you offer and persuade potential clients to choose your firm over competitors.

Determine The Firm's Organizational Structure And Key Roles

When establishing a civil engineering firm, it is crucial to carefully determine the organizational structure and assign key roles within the company. This step lays the foundation for effective management and smooth operations.

1. Identify the different departments: Start by identifying the key departments required for your firm's operations. This could include project management, design and planning, construction and engineering, finance and administration, and business development.

• Consider the specific expertise and skills required for each department.
• Ensure that the departments align with your firm's overall goals and strategies.

2. Determine the hierarchy: Once the departments are identified, establish a clear hierarchy within the organization. Define the reporting structure, indicating who reports to whom. This will enhance communication and accountability.

3. Assign key roles and responsibilities: Clearly define the roles and responsibilities of key positions within each department. This includes positions such as project managers, engineers, architects, finance managers, and marketing executives.

• Select individuals with relevant experience and expertise for each role.
• Consider the future growth and scalability of your firm when assigning roles.

4. Create job descriptions: Develop detailed job descriptions for each position, outlining the qualifications, skills, and experience required. This will serve as a reference for hiring and ensure that each role is filled by the most suitable candidate.

5. Establish reporting and communication channels: Establish effective reporting and communication channels within the firm. Determine how information will flow between departments and individuals, ensuring efficient coordination and collaboration.

• Utilize project management tools and software to streamline communication.
• Encourage regular team meetings to foster collaboration and address any concerns.

6. Plan for growth and succession: Consider future growth and succession within your organizational structure. Identify potential leaders and create development plans to groom them for higher positions in the future.

By determining your firm's organizational structure and key roles, you establish a strong foundation for success. This structure ensures efficient operations, clear communication, and the ability to deliver high-quality services to your clients.

Assess The Initial And Ongoing Financial Needs

When starting a civil engineering firm, it is crucial to assess both the initial and ongoing financial needs of the business. This step involves a thorough evaluation of the financial resources required to establish and sustain the firm's operations.

Initial Financial Needs:

• Calculate the start-up costs, including office space rental, equipment purchase or lease, and initial marketing expenses.
• Evaluate the need for professional services, such as legal and accounting, to ensure compliance with regulations and proper financial management.
• Estimate the costs associated with acquiring necessary licenses and certifications.
• Consider any costs related to obtaining intellectual property protection or patents for innovative infrastructure solutions.
• Research different funding options, such as business loans, grants, or investors, to secure the necessary capital for initial financial needs.
• Consider creating a detailed budget and financial forecast to project expenses and revenues during the initial phase of the business.

Ongoing Financial Needs:

• Evaluate the recurring costs of maintaining office space, utilities, and technology infrastructure.
• Determine the expenses for employee salaries, benefits, and training programs to attract and retain top talent.
• Assess the need for ongoing professional development and certifications to stay updated with industry advancements.
• Calculate the costs associated with marketing and advertising efforts to promote the firm's services and attract new clients.
• Consider the potential need for investment in research and development for developing innovative infrastructure solutions.
• Regularly review financial statements, such as income statements and cash flow statements, to track the firm's financial performance and identify areas for improvement.
• Consider working with a financial advisor or accountant to ensure proper financial management and minimize financial risks.

Assessing the initial and ongoing financial needs is crucial to ensure the sustainability and success of a civil engineering firm. By carefully evaluating the financial resources required and implementing effective financial management strategies, the firm can navigate potential challenges and seize growth opportunities in the dynamic urban planning and development industry.

Develop A Competitive Pricing Strategy

When it comes to running a successful civil engineering firm, developing a competitive pricing strategy is crucial. Your pricing strategy will directly impact your firm's profitability and its ability to attract and retain clients. Here are some important considerations to keep in mind when developing your pricing strategy:

• Understand your costs: Before you can determine your pricing, it's important to have a clear understanding of your costs. This includes both direct costs (such as materials and labor) and indirect costs (such as overhead expenses). By accurately calculating your costs, you can ensure that your pricing covers all expenses while still remaining competitive.
• Analyze the market: Conduct a thorough analysis of the market to identify your competitors and understand their pricing strategies. This will give you insight into the current market rates and help you position your pricing accordingly. Consider factors such as your firm's uniqueness, expertise, and the value you bring to clients when determining your pricing.
• Consider value-based pricing: Instead of solely basing your pricing on your costs or the market rates, consider a value-based pricing approach. This means pricing your services based on the value and benefits they provide to your clients. By aligning your pricing with the value you deliver, you can differentiate your firm from competitors and justify premium pricing.

Tips for developing a competitive pricing strategy:

• Regularly evaluate and adjust your pricing strategy based on market conditions and client feedback.
• Offer transparent pricing and clearly communicate the value clients will receive for their investment.
• Consider offering tiered pricing options to cater to different client needs and budgets.
• Keep track of your competitors' pricing changes and identify opportunities to offer more attractive pricing or value-added services.

Developing a competitive pricing strategy requires a deep understanding of your costs, the market, and your firm's unique value proposition. By strategically pricing your services, you can set your firm up for success in the highly competitive civil engineering industry.

Determine The Necessary Tools, Equipment, And Resources

Determining the necessary tools, equipment, and resources is a crucial step in creating a solid business plan for a civil engineering firm. Having the right tools and resources is essential for delivering high-quality services and staying competitive in the industry. Here are some key considerations to help you determine the necessary tools, equipment, and resources for your firm:

• Evaluate your project requirements: Begin by identifying the types of projects your firm will be involved in. Determine the specific tools and equipment needed to successfully execute those projects. This may include software for designing and modeling, surveying and testing equipment, as well as materials and supplies.
• Research industry standards and best practices: Stay up to date with the latest industry trends and best practices related to tools, equipment, and resources. This will help you determine the most efficient and effective tools and technologies to invest in.
• Consider your budget: Assess your firm's financial capabilities and establish a budget for acquiring the necessary tools, equipment, and resources. Prioritize investments based on the immediate needs of your target market and project requirements.
• Explore rental or leasing options: In some cases, it may be more cost-effective to rent or lease certain tools or equipment instead of purchasing them outright. This can help minimize upfront costs while still ensuring access to the necessary resources.
• Connect with industry suppliers: Research and establish relationships with reputable suppliers who can provide the tools, equipment, and resources your firm needs. Compare prices, warranties, and customer reviews to make informed decisions.
• Regularly update your tools and equipment to keep up with technological advancements and industry standards.
• Consider the scalability of your tools and equipment to accommodate future growth and expansion.
• Invest in training and development programs to ensure your team can effectively utilize the tools and equipment.
• Establish preventive maintenance plans to maximize the lifespan and performance of your tools and equipment.

By carefully considering and determining the necessary tools, equipment, and resources, your civil engineering firm can position itself for success and deliver exceptional services to its clients.

Identify Potential Partners Or Collaborators

One of the key steps in developing a business plan for a civil engineering firm is to identify potential partners or collaborators. Collaborating with other organizations or individuals can bring valuable expertise and resources to your firm, helping you to deliver innovative infrastructure solutions for rapidly growing cities. Here are some important considerations when identifying potential partners or collaborators:

• Research and analyze potential partners: Conduct thorough research to identify organizations or individuals that align with your firm's goals and values. Look for partners who have complementary skills and expertise that can enhance your firm's capabilities in sustainable urban planning and development.
• Build relationships: Once you have identified potential partners, take the time to build relationships with them. Attend industry events, join professional associations, and participate in networking opportunities to meet and connect with like-minded individuals or organizations.
• Assess their reputation and track record: When considering potential partners or collaborators, it is crucial to assess their reputation and track record. Look for partners who have a proven track record of successful projects and a positive reputation within the industry.
• Consider their financial stability: Financial stability is an important factor to consider when selecting partners or collaborators. Ensure that they have the necessary financial resources to contribute to projects and meet their commitments.
• Define clear roles and responsibilities: Before entering into a partnership or collaboration, it is essential to define clear roles and responsibilities for each party involved. Establishing clear expectations and responsibilities from the outset can help avoid conflicts and ensure a smooth working relationship.
• Consider partnering with organizations or individuals who have a strong network and connections within the industry. This can help open doors to new opportunities and clients.
• Look for partners who share your firm's commitment to sustainability and innovation. Building a shared vision and common goals will create a stronger partnership.
• Do not limit yourself to local partners. Consider exploring international collaborations or partnerships to bring diverse perspectives and global expertise to your firm.

Create A Comprehensive Marketing And Branding Strategy

A successful marketing and branding strategy is crucial for any civil engineering firm looking to thrive in a competitive market. It helps establish a strong brand identity, build a solid reputation, and attract potential clients. Here are some key steps to consider when creating a comprehensive marketing and branding strategy for your sustainable urban planning and development firm:

• Define your target audience: Clearly identify who your ideal clients are. Consider their demographics, needs, and preferences. This will help tailor your marketing efforts specifically to them.
• Develop a brand identity: Create a unique and recognizable brand identity that reflects your firm's values, mission, and expertise. This includes designing a visually appealing logo, selecting a color palette, and creating consistent branding across all platforms.
• Establish an online presence: In today's digital age, having a strong online presence is essential. Build a professional website that showcases your firm's expertise, past projects, and client testimonials. Utilize social media platforms to engage with your target audience and share relevant content.
• Implement content marketing: Share valuable and informative content through blog posts, articles, videos, and infographics. This establishes your firm as a thought leader in the industry and helps attract potential clients. Optimize your content for search engines to improve visibility and organic traffic.
• Utilize targeted advertising: Consider using paid advertising methods such as Google AdWords, social media ads, and industry-specific platforms to reach your target audience effectively. Monitor and analyze the results of your advertising campaigns to refine your approach and maximize return on investment.

Tips for an Effective Marketing and Branding Strategy:

• Stay up to date with the latest marketing trends and strategies in the civil engineering industry.
• Regularly monitor and analyze your marketing efforts to evaluate their effectiveness and make necessary adjustments.
• Build strong relationships with your clients and encourage them to provide testimonials and refer your firm to others.
• Participate in industry events, conferences, and exhibitions to network with potential clients and industry professionals.
• Collaborate with complementary businesses or organizations to expand your reach and enhance your credibility.

By following these steps and implementing a comprehensive marketing and branding strategy, your sustainable urban planning and development firm will be well-positioned to attract and retain clients, and ultimately succeed in the competitive civil engineering industry.

In conclusion, writing a business plan for a civil engineering firm requires careful consideration of various factors. By following the 9-step checklist outlined above, you can ensure that your plan is comprehensive and strategically aligned with your firm's goals. Remember to thoroughly analyze your target market, define your unique selling proposition, and determine your financial needs and pricing strategy. It is also important to identify the necessary tools and resources, potential partners, and create a strong marketing strategy to establish a successful civil engineering firm in the competitive industry.

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Business Plan Template for Civil Engineers

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Civil engineering firms and individual civil engineers know that a solid business plan is the foundation for success in the industry. It's not just about building structures, it's about building a sustainable and profitable business. That's where ClickUp's Business Plan Template for Civil Engineers comes in!

With ClickUp's template, you can:

• Outline your goals, strategies, and financial projections to attract investors and secure financing
• Streamline your project and operations management to ensure efficiency and profitability
• Collaborate with your team and stakeholders to create a comprehensive and cohesive business plan

Whether you're starting a new venture or looking to grow your existing business, ClickUp's Business Plan Template for Civil Engineers has got you covered. Get started today and take your civil engineering business to new heights!

Business Plan Template for Civil Engineers Benefits

When it comes to creating a business plan for civil engineers, having a template can be a game-changer. Here are some key benefits of using a business plan template:

• Streamline the planning process by providing a structured format to follow
• Clearly define your goals, strategies, and financial projections to effectively communicate your vision to potential investors and stakeholders
• Identify potential risks and challenges, allowing you to proactively develop mitigation strategies
• Secure financing and attract investors by demonstrating a well-thought-out and comprehensive plan
• Efficiently manage projects and operations by having a roadmap that outlines key milestones and timelines

Main Elements of Civil Engineers Business Plan Template

For civil engineers looking to create a comprehensive business plan, ClickUp offers a specialized template packed with essential elements:

• Custom Statuses: Track progress with statuses like Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add specific details and organize your business plan effectively.
• Custom Views: Access different perspectives with five distinct views, including Topics, Status, Timeline, Business Plan, and Getting Started Guide, allowing you to analyze your plan from various angles.
• Document Collaboration: Collaborate seamlessly with team members by utilizing ClickUp's Docs feature, allowing you to create, edit, and share your business plan in real-time.
• Task Management: Break down your business plan into actionable tasks using ClickUp's task management features, such as assigning due dates, setting priorities, and tracking progress, ensuring that every aspect of your plan is accounted for.

How To Use Business Plan Template for Civil Engineers

If you're a civil engineer and need to create a business plan, don't worry - ClickUp has got you covered. Just follow these six steps to use the Business Plan Template for Civil Engineers and get your business off the ground:

1. Define your business goals

Start by clearly defining your goals for your civil engineering business. Are you looking to specialize in a specific area, such as structural engineering or environmental consulting? Do you want to target a particular market or client base? Defining your goals will help guide your business plan and set you up for success.

Use custom fields in ClickUp to track your business goals and monitor your progress.

2. Conduct market research

Before diving into your business plan, it's important to conduct thorough market research. Identify your target market, analyze your competitors, and understand the current trends and demands in the civil engineering industry. This research will help you identify unique selling points and opportunities for growth.

Use the Table view in ClickUp to organize your market research data and make informed decisions.

3. Develop your services and pricing

Based on your market research, determine the services you will offer as a civil engineer and establish your pricing structure. Consider factors such as your expertise, the complexity of projects, and the local market rates. It's important to strike a balance between competitive pricing and fair compensation for your services.

Use custom fields in ClickUp to list your services and pricing options, and track your financial projections.

4. Create a marketing plan

A solid marketing plan is crucial for attracting clients and growing your civil engineering business. Identify your target audience and develop strategies to reach them effectively. Consider online marketing, networking, referrals, and partnerships with other professionals or organizations in the industry.

Use the Board view in ClickUp to visualize your marketing plan and track your progress.

5. Outline your operational processes

To ensure smooth operations and efficient project management, outline your operational processes in your business plan. Include details such as project initiation, resource allocation, quality control, and project delivery. This will help you establish a strong foundation for managing your projects and meeting client expectations.

Use the Gantt chart in ClickUp to create project timelines and visualize your operational processes.

6. Monitor and review your business plan

Once your business plan is in place, it's important to regularly monitor and review it. Track your financial performance, assess the effectiveness of your marketing strategies, and make adjustments as needed. Stay adaptable and open to new opportunities and challenges that may arise in the civil engineering industry.

Use Dashboards in ClickUp to track key metrics and monitor the overall performance of your business plan. Regularly review and update your plan to keep it aligned with your evolving business goals.

By following these steps and utilizing the Business Plan Template for Civil Engineers in ClickUp, you'll be well on your way to building a successful and thriving civil engineering business.

Get Started with ClickUp’s Business Plan Template for Civil Engineers

Civil engineering firms and individual civil engineers can use the ClickUp Business Plan Template to streamline the process of creating a comprehensive business plan that covers all aspects of their operations and projects.

To get started, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan:

• Use the Topics View to outline and organize the different sections of your business plan, such as executive summary, market analysis, financial projections, and more.
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do.
• The Timeline View will give you a visual representation of the project timeline, allowing you to set deadlines and milestones for completing each section.
• The Business Plan View provides a comprehensive overview of your entire business plan, allowing you to easily navigate between sections and make updates as needed.
• The Getting Started Guide View offers step-by-step instructions and guidance on how to use the template effectively, ensuring that you have all the information you need to create a successful business plan.
• Utilize custom fields like Reference, Approved, and Section to add additional information and track important details within each section of your business plan.
• Update statuses and custom fields as you progress through each section to keep team members informed and ensure a smooth workflow.
• Monitor and analyze the progress of your business plan using ClickUp's powerful analytics and reporting features, ensuring that you're on track to achieve your goals and attract investors.

With the ClickUp Business Plan Template, civil engineers can confidently create a comprehensive business plan that sets them up for success in their projects and operations.

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Engineering Consulting Business Plan

Without professional engineering consulting advice, any science, technology, or related business is likely not going to succeed to its full potential.

Likewise, any business needs a clear roadmap to drive it to success. A business plan will provide directions to your business like a roadmap.

Need help writing a business plan for your engineering consulting business? You’re at the right place. Our engineering consulting business plan template will help you get started.

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How to Write An Engineering Consulting Business Plan?

Writing an engineering consulting business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Engineering consulting services:.

Highlight the engineering consulting services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of engineering consulting company you run and the name of it. You may specialize in one of the following engineering consulting businesses:

• Civil engineering consulting
• Mechanical engineering consulting
• Electrical engineering consulting
• Industrial engineering consulting
• Describe the legal structure of your engineering consulting company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established engineering consulting service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your engineering consulting firm business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Engineering Consulting Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your consulting services:

Mention the engineering consulting services your business will offer. This list may include services like,

• Engineering design & analysis
• Project management & planning
• Sustainable engineering solutions
• Technology consulting & innovation

Describe each service:

Additional services.

In short, this section of your engineering consulting plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your engineering consulting business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your engineering consulting business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for engineering consulting business, such as communication tools, project management software, field equipment, financial & accounting software, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your engineering consulting business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your engineering consulting services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should summarize your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your engineering consulting business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample engineering consulting business plan will provide an idea for writing a successful engineering consulting plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our engineering consulting business plan pdf .

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Frequently asked questions, why do you need an engineering consulting business plan.

A business plan is an essential tool for anyone looking to start or run a successful engineering consulting business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your engineering consulting company.

How to get funding for your engineering consulting business?

There are several ways to get funding for your engineering consulting business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your engineering consulting business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your engineering consulting business plan and outline your vision as you have in your mind.

What is the easiest way to write your engineering consulting business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any engineering consulting business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in an engineering consulting business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Engineering Business Plan Template & Guidebook

Are you starting an engineering business? The demand for skilled and knowledgeable engineering services has never been higher. Starting an engineering business can be a fulfilling and profitable venture. However, it's important to have a solid business plan in place to ensure the success of your business. Our Engineering Business Plan Template & Guidebook is designed to help you easily create a comprehensive business plan for your engineering business. This guidebook provides step-by-step instructions on how to create each section of your business plan, as well as helpful tips and examples to ensure that your plan is thorough and effective. With our template and guidebook, you can confidently put together a solid business plan to help you achieve your engineering business goals.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Engineering Business [11 Steps]
• 10+ Best & Profitable Engineering Business Ideas [2023]
• 25 Catchy Engineering Business Names:
• List of the Best Marketing Ideas For Your Engineering Business:

How to Write a Engineering Business Plan in 7 Steps:

1. describe the purpose of your engineering business..

The first step to writing your business plan is to describe the purpose of your engineering business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a engineering business:

An engineering business could have the following purpose mission statement: "Our purpose is to provide innovative engineering solutions that help our clients meet their goals and improve their operations. We are committed to using the latest technology and best practices to deliver high-quality, cost-effective designs that are tailored to the unique needs of each project. Through our expertise and dedication to excellence, we strive to be a trusted partner to businesses, organizations, and individuals in the pursuit of their engineering objectives."

2. Products & Services Offered by Your Engineering Business.

The next step is to outline your products and services for your engineering business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your engineering business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your engineering business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your engineering business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a engineering business?

To run an engineering business, you will need a team of trained and certified engineers, as well as a range of specialized equipment and tools, such as computers, software, and testing equipment, for carrying out engineering projects and services. You will also need a well-equipped office or workspace for your staff. In addition to these items, you may also need the following equipment and supplies:

• CAD and other design software
• Project management and scheduling tools
• Office supplies, such as pens, paper, and envelopes
• Marketing materials, such as brochures and business cards
• File storage and organization system

Depending on the specific nature of your business and the regulations in your area, you may also need additional permits or licenses to operate legally. It is important to research and comply with all applicable laws and regulations to ensure the safety and success of your engineering business.

5. Management & Organization of Your Engineering Business.

The second part of your engineering business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your engineering business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Engineering Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a engineering business varies based on many different variables, but below are a few different types of startup costs for a engineering business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your engineering business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your engineering business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your engineering business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Engineering Business Plans:

Why do you need a business plan for a engineering business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your engineering business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your engineering business?)

To build a business plan for your engineering business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written engineering business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a engineering business plan yourself?

Yes, you can write a engineering business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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BUSINESS PLAN FOR THE SMALL CONSTRUCTION FIRM Management and Planning Series TABLE OF CONTENTS INTRODUCTION A Note on Using This Publication 1 What's in This for You? 1 Why Are You in Business? 1 What Business Are You In? 1

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Engineering Management Institute

TCEP 190: Marketing and Business Development Strategies for Civil Engineers

December 15, 2021 By EMI

document.createElement('audio'); https://media.blubrry.com/engineeringcareercoach/traffic.libsyn.com/secure/civilengineeringpodcast/TCEP190.mp3 Podcast: Play in new window | Download | Embed

In this ‘episode, I talk to Gabe Lett, FSMPS, CPSM, LPC, author of THE AEC PROFESSIONAL’S GUIDEBOOK, and a marketing guru in the AEC industry that helps civil engineers find the right clients and projects for the maximum mutual benefit. In the episode, we talk about marketing and business development for civil engineers and why civil engineers should partner with their marketing professionals.

Engineering Quotes:

Here Are Some of the Questions I Ask Gabe about Marketing and Business Development :

• Can you tell us about The AEC Professional’s Guidebook and how it will be helpful to civil engineers?
• The civil engineering profession does not celebrate and promote itself to the level it should, based on the value civil engineers create for our quality of life. What can be done about it, both from the marketing and civil engineering industry?
• How important do you deem coaching and training for engineers when it comes to sales in engineering?
• Why do you think that great marketing is the link between technical success and business success?
• Why is it so important for civil engineers to partner with their marketing professionals, and how can this help to avoid commoditization?
• Do you have any final advice for civil engineers out there?

Here Are Some Key Points Discussed in This Episode About Marketing and Business Development for Civil Engineers:

• This Guidebook consists of seventy lessons for building a strong career. It focuses on six areas in your career which are marketing and business development, project management, professional development, leadership, and writing. Each lesson has an actionable challenge that you can do daily in your career.
• Even though engineers like to work with objects or things, they will soon realize that their business is also a people business. Everything you do in your business is revolving around people and their needs. Understanding how to listen better, what is motivating people’s decisions, and their behaviors can help engineers to deal with people and make their projects happen.
• There is a gap between what the public understands what civil engineers do and how they bring value and quality to the public’s everyday lives. Marketers are in a prime position to bridge this gap. They can do this by helping the civil engineering profession focus more on the results that come from their work rather than the process of how the work gets done. Marketers are storytellers, and they can tell the story about the results that civil engineering work produces and how they impact the public’s everyday life. These results are the highways, water supply, electricity supply, and wastewater, to mention a few.
• Civil engineering firms employ non-technical marketers to bring in business but must understand that technical people and engineers are the ones who will bring the deal across the finish line to the point of a signed contract. It is not the correct path because the person finishing the contract is someone the client has not met yet. Professional business developers, who are not engineers, should be professional door openers. Once the door is open, it is up to the technical professional to walk through the door and close the deal. Getting sales training is important for any engineer who has client-facing responsibilities. Sales training does not mean trying to get new sales for the company. It means doing the necessary research to arm yourself with the correct information that the client is needing. Business development is about answering the question that the client has before they have asked it, or solving a problem they did not know they had.
• In business development, the best projects that you get are word-of-mouth projects. You automatically have some credibility because you were referred by someone else. When you talk to them, they are already a warm, or even hot lead, because they heard a good testimonial from one of your previous clients.
• Many civil engineering company leaders still have the old belief that if the company continues to produce good work, then the phone will continue to ring with new projects. This approach is not sustainable anymore. Technical success must be part of the company’s marketing strategy, but it alone is not enough to keep the trend lines of revenue and profit moving forward. Business success means growth and stability for your business and clients. When marketing is used to link your firm’s technical achievements and skills to the people that need them, it creates an opportunity to create a good business success outcome.
• Commoditization is the process of continually making something the same and undifferentiated. When things become undifferentiated, they become cheap. People pay for your engineering because they believe it is a necessary end to their means. The big picture of marketing is a partnership with engineers to help you understand what is differentiating you in the marketplace. Marketers must answer the client’s question of what the difference is between hiring your firm or another firm. If the client cannot answer this question, you have a commoditization of engineering, which will be cheap.
• As a civil engineer, you must trust yourself and your ability to do great engineering. Also, trust the marketers working for you to squeeze out more business than you think is available. It is where civil engineers and marketers can come together and benefit each other in our careers. Recognize that a marketer’s expertise affords them to position you and your staff perfectly so that you can have maximum career satisfaction and business success. Let your marketers know where you want your firm to go, and they will help you get there.

More Details in This Episode…

About gabe lett, fsmps, cpsm, lpc.

Books Mentioned in This Episode:

The AEC Professional’s Guidebook

Business Made Simple

Sources/References:

The AEC Professional’s Guidebook Website Connect with Gabe Lett, FSMPS, CPSM, LPC, on LinkedIn

This Episode is Brought to You by PPI

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We would love to hear any questions you might have or stories you can share on marketing and business development for civil engineers.

Please leave your comments, feedback, or questions in the section below.

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To your success,

Anthony Fasano, PE, LEED AP Engineering Management Institute Author of Engineer Your Own Success

Related Posts

• TCEP 020: Business Development for Smart Civil Engineers
• TCEP 092: Business Development Skill Building for Civil Engineers
• TCEP 013: Advice on Business Development and Building a Business and Career from a Civil Engineering CEO – The Civil Engineering Podcast
• TCEP 053: How to Do Business Development Online for Civil Engineering Companies
• TCEP 004: The Civil Engineering Podcast - How to Improve Your Business Development Skills as a Civil Engineer

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Engineering Consulting Business Plan

There is a business outside in which one does not do the actual work. Instead he just give some consultation. The job is simply called consultation. And there are many kinds of consultation out there. Thesis consultation. Music consultation. Marriage consultation. Party consultation. And there is an engineering consultation.You may also  financial consulting business plan examples

• 10+ Interior Design Catalog Examples
• 5+ Business Consulting Business Plan Examples

Before going deeper into the world of consultation, let us dissect first the words engineering and consultation.

Engineering Consultancy Example

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Business Planning Example

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Sample Business Plan Example

Size: 45 KB

What is engineering

In its broadest sense is the study of industries and its applications. It utilizes mathematics, technology, science and other mathematical solutions to construction works. Engineering is like writing music but in a concrete means and approach instead of an abstract approach.You may also see  business plan .

What is consultation

Consultation on the other hand is the discussion of one particular case by someone to another who is expert in the field. For example. if one wants to seek advice from someone about spiritual problem. You know where you go to, a priest. Or if you are writing a thesis, and you want some advice, then you go to someone who is and expert of the field. Or if you want to know anything about health matters, you go to a doctor in general medicine. But that is basically what consultation is about.You may also see  importance of business plans .

What an Engineering Consultant Does

So an engineering consultant’s job is to provide consultation to the general public. Informing them of the best possible action to be done in a construction work such as designing and erecting a building.You may also see  business plan guidelines examples .

Engineer vs  Architect

If you are new to the word of engineering, you may be confused if there is any difference between the two. From the looks of it, they seem to do just one thing. Construct building. But looking closely, the two jobs have really different roles in the making of a construction work. You may also like  business operational plan examples .

Architect focuses on the design of the construction. An architect is responsible for how a building, bridge, any edifice or architectural structure, should look like.

The engineer on the other hand focuses on the mathematical, that is the technical and structural side of the construction.You may also see  social media marketing plan

Both the architect and engineer can make up a good team in realizing a germ of design, the plan in the blue print.

Can engineers do what architects can do, and can architects do what engineers can do? Technically, they can. Legally, they can’t. But there are many cases where a engineers are also architects, and there are also architects who happen to be engineers, too.You may also check out  hotel business plan examples .

Does one require one another?

Generally, the standard and professional way of constructing a building requires to have both an engineer and an architect. That is the standard and the legal way of doing it. But there are many cases in which buildings, especially small houses, are constructed by just one part, either by the engineer only, without an architect. Or by an architect without an engineer. This do not happen though in big constructions such as the one found in the city.You might be interested in  market analysis business plan examples .

The blue print is where the engineer, architect put into writing in graphical design their ideas that they base in realizing the construction. It is like a business plan in the world of marketing, but in the form of a drawing, a design, a sketch, made of lines and numbers.You may also like  business plan outline with examples .

Kinds of Engineer

Originally, there were only four categories in the engineering industry.

• Mechanical, it the branch of engineering that deals with the design, construction, and use of machines
• Chemical, is the branch of engineering that deals with the design and operation of industrial chemical plants
• Civil,  is the branch of engineering that looks for ways on how people can live a convenient life or to make our living condition less difficult to live.You may also check out  implementation plan examples .
• Electrical, is the branch of engineering that deals with electricity and its technologies.

Now, engineering has increased to at least six.

• Management, this is the kind of engineering that combines the general kinds of engineering (technical and structural) with business.You may also like  company plan examples .
• Geotechnical, is the branch of engineering that focuses on the rock formation, the roads, soil, pathways, highways, and the likes.

But wait, the number of engineering categories has increased in numbers recently, and there can be around, at least, 40 of them now, (and counting.) But there may not be a need for us to mention all of them. But you have the basic idea of what engineering is in general.You may also check out  advertising plan examples .

Consulting Engineer Example

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Steps to Becoming an Engineering Consultant

1. earn a degree in engineering.

Obviously, you need to have a degree to become an engineer. It is like the idea of selling, before you can sell something, you need to have something to sell. And before you can be a consultant, you need to know about the things your client expected from you. And you can only do that if you study engineering. Of course, you can be a consultant in engineering without a degree, but that will not sound legal.You may also see  importance of business plans .

2. Gain Work Experience and Training

At the start of your career, you need to have experiences. Engineering theories are necessary, but so do with experience. You can be a consultant even without much background of experience. But you may loose in the competition. But like getting a degree, it takes patience and time to gain experience. Consider it as an investment. You can start by working for someone, either as full time engineer, or may just an assistant.You may also see  business plan guidelines examples .

3. Become a Licensed Professional Engineer

Getting a degree is great. Kudos to you. But getting a license is another thing. And getting one is not that difficult if you are not that lazy in terms of studying. The fact that you are able to finish the degree, which means you have gone through plenty of study, it means that you can pass the board exam easily.

4. Start Your Own Consulting Firm

If you already have those three, you are an engineer, you have some experience, and you are now have a license, your next step is to have your own independent corporation. It does not have to be that big. A small office will do. Advertising matters. But that is another discussion. You may also check out  implementation plan examples .

5. Get a Master’s Degree or Ph.D.

Great, you have those first four steps. You have your own firm now, but need to shine, you need to be on top of the competition. And the way to do that is to get an MA or a PhD. It would also be great if the members of your team have a certificate. That way, you are yourself convinced that you have a good, strong team. You might be interested in  annual plan examples .

Advantages of Hiring an Engineering Consultant

There is a an advantage when hiring a professional. One is you can trace his background.

1. Consultant fees.

Expensive. Yes it is expensive. Hiring an expert can be expensive. But, you can be assured that what you pay will return to you. The cost that you have spent will become an investment in the long run. Why, because you are getting a quality service, quality product, expert level skills. And the output of what you get will last longer than if you just do it the cheap method. You may also see  coffee catering business plan

2. A fresh outside perspective.

With an engineering consultant, you are assured that the services you get are the latest ones. And you have a perspective other than your own. That can be a great advantage.

3. Experience and intelligent advice.

Bear in mind, that you are hiring a professional, licensed engineer. You can be assured that the output of his works is exceptional, professional.You may also like  quality plan examples .

4. Specialized skill.

If you have particular concepts in mind that you want to realize, you have the choice to get someone with a specialized skill. If you do the construction planning yourself, chances are it may not be the best available there is. Remember, there are many kinds of engineering. You just need to know what specific service you are looking for, because there can be a specific engineer for that particular service. You might be interested in  daily plan examples .

5. Ready made business plan.

If you hire an engineering consultant, you do not have to think of anything  else. He will do the planning for you.

Disadvantages of Not Hiring a Consultant

The problem with not hiring a professional consultant is quality.  You can compromise with anything else, but not with quality. Engineering is about construction. And construction is about buildings. And buildings is about people staying in a place. The compromise is safety. And safety is the one thing that an engineer prioritizes over anything else. If the one constructing the building does not have that vision, and if that is not his priority, then that is just a waste of money. If you hire a professional engineer, you spend so much money, but it will return in the long run because the quality of the building will last longer. You may also see  consulting business plan.

Engineering Consulting Example

Consulting Engineer Sector Example

Business Plan

Proposal as the stepping stone in a business plan.

A proposal is necessary before making a business plan. As an engineer, you can deal with your clients without making some proposals. But it is not all the case wherein clients come to you. There will be times where in you will have to be aggressive in purporting your engineering business firm to prospective clients.

A portfolio in engineering means the projects that the engineer or the business firm has made. If you have a portfolio, it would not be difficult to make a business plan because the portfolio will the the thing, the portfolio will explain the kind of engineering services you are offering. You may also see  strategic plan examples .

Marketing may not be your domain as a mainstream engineer, unless you are in a management engineering. But if you want to increase in you business as engineer, you need to know a bit about marketing.

1. Connection. Connection is a key element in marketing. If you are not connected to people, you will never grow in your business. You may also see  free business plans .

2. Flyer. One way to connect with the audience is by giving them flyers or brochures. It is just a little thing, but it means something.

3.Advertisement. One way to advertise your engineering business firm, is through TV, radio, and the Internet.

The business of engineering consultation is a good business, if you can establish a good relationship with the audience.You may also see  event project plans .

Consulting Engineering Firm Example

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Construction Program Business Plan Example

Engineering Entrepreneurship Example

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So what is a good engineering business plan?

1. strategy and vision.

A good engineering business plan must include a vision. A vision that supports and realizes the goals and intention of the clients. And to realize this vision, it has to have some strategies.

2. Standardization

To meet standards, it must follow correct procedures in every transaction. These are the standards as required by the different government agencies that monitors culture, security, health.

3. Timeframe

Timeframe is observed so that deadlines are met, but without compromising quality of work.

Quality is achieved not just by the use of materials but also the kind of people that are part of the team. If your materials are good, but you do not have an excellent team, then the quality of materials will just be wasted in the output.You may also like  business operational plan examples .

5. Teamwork

But an excellent team is nothing if the members have no cooperation. Teamwork is about one member knowing what he is supposed to do without the need to be in conflict with the rest of the team.

6. Customer Interaction

But no matter how you have a good and quality team if you have no interaction, or if you have no connection with the audience, prospective customers, clients, then no business will happen.You may also see  annual plan examples .

Engineering business or business in engineering is about building relationships. And building relationship is made easier if understood in the mechanics of engineering. It is reaching out to the audience, and making sure they will stay. It is about doing quality projects for the clients, and being consistent, and even going beyond quality.You might be interested in  market analysis business plan examples .

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Engineering Consulting Business Plan

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StructureAll Ltd.

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

StructureAll Ltd. will be formed as a consulting firm specializing in structural engineering services. A home office in Yellowknife, NT will be established the first year of operations to reduce start up costs. The founder of the firm is a professional engineer with eighteen years of progressive and responsible experience.

The founder, Philip Nolan, provided an initial investment towards start-up costs. Of this, more than half is required for start-up expenses while the balance is to to be placed in the company accounts as working capital.  

The firm will specialize in providing three dimensional modeling and visualization to our clients. State-of-the-art analysis and design tools will be an integral part of the business plan. Implementation of a quality control and assurance program will provide a focus for production work.

1.1 Objectives

• Modest revenues the first year, with slow by steady growth over the next two years.
• Achieve 20% of market value at the end of the third year of operation.
• Increase gross margin significantly by the third year of operations.

1.2 Mission

Our mission is to provide clients across Canada’s North with structural engineering services for all types of buildings, from concept planning through to completion, with a highly skilled professional team working together, using common sense and practical experience.

1.3 Keys to Success

• Provide professional quality services on time and on budget.
• Develop a follow-up strategy to gauge performance with all clients.
• Implement and maintain a quality control and assurance policy.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

StructureAll Ltd. is a new company which provides professional engineering design services for clients which manage, maintain, and plan for residential, commercial, and industrial type buildings. Our focus will be the public sector market in remote communities across Canada’s North.

2.1 Company Ownership

StructureAll Ltd. will be created as a limited liability company. The company will be privately owned by Philip D. Nolan. Leslie C. Goit will also be listed as a Director.

2.2 Start-up Summary

Our start-up expenses allow for initial legal expenses, licenses, permits, stationary, specialty software, office equipment, and furniture. In addition to these start-up costs, an initial balance will be placed in the company accounts. The software purchases include an allowance of $5,000 for AutoCADD® 2000, $1,800 for National Master Specifications, and $200 for QuickBooks® (accounting package).

Philip Nolan will contribute towards the overall start-up costs.

2.3 Company Locations and Facilities

We will establish a home office in Yellowknife, NT in order to reduce start-up costs. The office space is estimated to be 150 square feet. We will be installing a dedicated fax line as well as a high-speed Internet connection. An interactive website will also be developed which will serve as a marketing tool. The domain name of “structureall.com” has already been reserved.

StructureAll Ltd. offers complete structural engineering services. We will focus on buildings with the following ‘Use and Occupancies’:

• Residential.
• Commercial.
• Industrial.

The company is ‘project’ oriented where each project involves:

• Renovations.
• Rehabilitation.
• New construction.

We offer innovative and economical design services, maintaining state-of-the-art design technology. We meet client needs on projects of all sizes and smaller, special design projects.

3.1 Competitive Comparison

StructureAll Ltd. offers their clients superior service accompanied with state-of-the-art analysis and design capabilities. We will offer three-dimensional visualization services to reduce the possibility of spatial conflicts with architectural elements and other engineering disciplines. In comparison, our competitors rely mostly on two-dimensional models.

We will implement a quality assurance and control program for all projects undertaken. This document will serve to focus on the standards which will be achieved and a means of measuring performance.

A systematic manner of sorting and retrieving a library of structural elements and assemblies will be implemented. Slide libraries will be available from a tool bar within AutoCADD for quick access. We will adopt the layering standards of the American Institute of Architects (AIA). In comparison, our competitors do not have an integrated database.

StructureAll Ltd. will adopt the filing systems developed by the AIA. All project information will be tracked using an integrated database management system. All of our business tools will be year 2000 compliant.

3.2 Sales Literature

A brochure system, which covers a broad spectrum of the target market segment will be developed during the initial year of operations. This system will be modular in nature and include many ‘boiler plate’ sections which may be edited to suit specific needs. Brochure inserts will be maintained as individual sheets to facilitate their assembly in any custom situation.

Our website will be developed the first year of operations and include a description of our services, the areas which we plan to serve, contact information, a list of representative projects, and a brief biography of Philip D. Nolan. An Internet domain name has already been reserved for this purpose … http://www.structureall.com

A series of templates will be developed for project proposals. The format for all proposals will include:

• Cover letter.
• Scope of services for each project.
• Fee (if requested).
• Firm’s qualifications to provide services (overview).
• Project Team (describes each person’s tasks and qualifications).
• Philosophy of design approach.
• Relevant experience.
• Schedule to provide services.

3.3 Service Description

Project Consulting : Proposed and billed on a per-project and per-milestone basis, project consulting offers a client company a way to harness our specific qualities and use our expertise to develop and/or implement plans, from conceptual planning to turnover. Proposal costs will be associated with each project.

Forensic Investigations : Proposed and billed on a per-project and per-milestone basis, our investigations will serve the public and private sector markets. We will focus on troubleshooting buildings where damage and or failure has occurred. Our reports will outline the description of the problem, the nature of the mechanism which has caused damage or failure, and a list of options for remedial action including estimated budget costs for implementation.

Project Management : Our project management services include defining client needs, preparing bid documents, tendering, bid analysis, construction review, payment certification, contract administration, and warranty inspections. Projects include new facilities, renovations, repairs, and remodeling.

Dispute Resolution : We draw upon our broad range of construction and contract administration experience to provide dispute resolution services, including arbitration, mediation and expert reports for litigation. This work is supported by forensic engineering services to identify the cause of failures.

Restoration Engineering : We provide condition survey, design, and construction review services for the repair of building structures.

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3.4 Fulfillment

We will turn to qualified professionals to supplement computer aided design and drafting (CADD) services, specialty connection designs, and analysis support services which are areas that we can afford to contract out without risking the core values provided to the clients.

We have fostered several alliances with suppliers of structural elements, including glued laminated lumber, pre-engineered dimension lumber trusses, engineered lumber, and steel to facilitate this strategy.

In the second year of operations, we intend to secure a storefront presence in Yellowknife. At this stage, we will seek qualified northern engineering students to provide them with work experience in a structural engineering office environment.

3.5 Technology

StructureAll Ltd. will maintain complete and comprehensive Windows® based analysis tools for structural design. An integrated computer aided design and drafting tool permits several evaluations to be made on a structure at minimal cost.

StructureAll Ltd. will maintain an Internet website complete with file transfer protocol (ftp) capabilities.

3.6 Future Services

Quality Control and Assurance : Serving the needs of the welding industry, we will ensure that certified firms and their employee welders are qualified to perform specific welds in accordance with the requirements of the Canadian Welding Bureau (CWB) as a certified Welding Inspector. We are currently in the process of completing a comprehensive home study program offered through the CWB for this purpose.

There are four firms presently in the NWT which require these services in order to maintain their certification with the CWB. On-site inspections are required four times per year.

Fabrication and Detailing Drawings : Serving the special needs of steel and concrete construction, StructureAll Ltd. will be working toward offering these services to contractors in the future.

Toll-Free Communications : We will provide our clients a toll-free number to access 24 hours a day in the second year of operations.

Market Analysis Summary how to do a market analysis for your business plan.">

StructureAll Ltd. will focus on traditional Architect/Engineering (A/E) contracts. The owner will usually contract the A/E to perform planning and design services. These design services include preparation of plans, specifications, and estimates.

Construction services may be limited to occasional field visits and certain contract administration requirements. Typically, these types of projects distribute total design fees amongst the professionals involved in accordance with the following guideline:

• Architecture Design (65%).
• Structural Design (10%).
• Mechanical Design (15%).
• Electrical Design (10%).

Our most important clients will be established architectural/engineering firms who require structural engineering services.

4.1 Market Segmentation

The market for engineering services may be summarized with the following groups:

• Established Architectural and Engineering firms : Typically, the structural portions of any building project involve a Prime Consultant who pre-selects their team members and promotes their strengths in a proposal call to prospective clients. Our strategy is to offer these established firms a viable resource from which to draw upon. We can undertake the entire structural engineering process or provide assistance to their own in-house staff.
• Territorial and Federal Governmental Departments : The Government of the Northwest Territories (GNWT) and the newly created Nunavut Territory retain consultants for a variety of purposes. We intend to position ourselves as a local firm offering expertise in consulting, project management, forensic, and restoration engineering. The Federal Government also retains consultants for similar purposes.
• Law Firms : We will market our services to the legal community to provide dispute resolution services, including arbitration, mediation and expert reports for litigation. This work is supported by forensic engineering services to identify the cause of failures.
• Contractors : We will offer design/build services to contractors for the multitude of potential projects which the Territorial Government and Nunavut Territory have recently undertaken. Contractors occasionally require structural engineers to submit sealed alternatives for equivalents to construction details.
• Municipal Governments : Remote Municipal Governments in the Territories can expect to have more autonomy with respect to infrastructure growth and development in the years to come. This initiative is part of the GNWT mandate. We will promote our services to the local municipal governments for this purpose. To attract this market potential, we will offer to train those students in each community who are interested in engineering as a career choice. On the local front, the City of Yellowknife often provides recommendations to builders and homeowners for structural engineering services related to renovations, additions, and new construction.
• Private Individuals : We will focus attention on homeowners in Yellowknife who are renovating or contemplating an addition to their residence. We will also promote home inspections to those parties contemplating the purchase of a home.
• Realtors : In conjunction with home inspections, we will make all the Realtors aware of this service.

The Potential Market Chart and the Market Analysis Table are based on percentages which each of these groups could contribute to the services offered. This manner of describing the potential market is more appropriate for this type of business. As can be seen, the Established Architectural/Engineering firms account for 65% of the potential market with the other participants claiming the balance in smaller proportions.

4.2 Service Business Analysis

The following sections describe in more detail these aspects of the service business environment:

• Business Participants.
• Competition and Buying Patterns.
• Main Competitors.

4.2.1 Business Participants

The majority of consulting services cater to the needs of the Territorial Governments. The Territorial Governments operate on a budget of approximately $1,170 million per year, based on the 1998/1999 Main Estimates. Of this total, approximately $1,028 million is spent on Operating and Maintenance Expenditures while $142 million is allocated to Capital Expenditures.

Within the Capital Expenditures, Buildings and Works is a sub-category. This is the area of the annual operating budget from which all building design consultants must draw upon. Our analysis of the 1998/1999 Main Estimates indicates a total expenditure of $59,339,000. A typical A/E contract derives fee estimates from total budgets. For this analysis, we will apply 9% as a guideline for design fees. This yields a figure of about $5,340,000 in design fees available for distribution to the consulting industry.

The major clients within the Territorial Governments include:

• Department of Education.
• Department of Transportation.
• Department of Municipal and Community Affairs.

Our competition matrix indicates a total of 102 persons within the consulting field in the Territories. This total has been subdivided into the types of positions these people hold. Based on reasonable estimates of salary expectations including 30% burdens for administration yields a value of about $7,800,000. This figure represents an estimate of the revenues required to sustain engineering consultants in the Territories.

From this evaluation, the Territorial Governments account for close to 70% of design fees while other participants in the building marketplace account for the balance. The Territorial Governments retain consultants for the following types of buildings:

• Health Centres.
• Community Halls.
• Warehouses.

These types of buildings are constructed on a rotating basis across several communities in the NT. In addition to new construction, rehabilitation, renovations, and additions are also in demand.

Typically, the Territorial Governments issue a proposal call to consultants to service these needs. StructureAll will position itself as a Structural Sub-Consultant or resource to the Prime Consultant.

StructureAll Ltd. will also promote its services as structural specialists and project managers to the Territorial Governments.

4.2.2 Competition and Buying Patterns

Clients rarely compare consultants directly, looking for two, or more, possible providers of a proposed project or job. Usually they follow word-of-mouth recommendations and either go for the job or not, rather than selecting from a menu of possible providers.

The most important element of general competition, by far, is what it takes to keep clients for repeat business. It is worth making huge concessions in any single project to maintain a client relationship that brings the client back for future projects.

4.2.3 Main Competitors

• Ferguson Simek Clark (FSC Group) : This well established architectural and multi-discipline engineering firm would be our main competitor. This firm has branch offices in Iqaluit, NT and Whitehorse, YT besides a head office located in Yellowknife, NT. Their principal strength is undertaking a project from inception through to completion under one roof. Their weakness stems from an understaffed structural engineering group. At present, there is only one structural engineer who services the needs of all their in-house architects and outside clients. The drafting aspects of any project rely upon recollection and modification of past projects typically. There is no systematic manner in which standard block libraries are maintained or updated. They underutilize the programs at their disposal for structural analysis and design.
• A.D. Williams Engineering Ltd. (ADWEL) : This multi-discipline engineering firm is well established in Yellowknife. Their head office is located in Edmonton, Alberta. They can draw on additional resources from the core group as required to meet the demands of project schedules. At present, there is no resident structural engineer on staff in Yellowknife.
• Girvan and Associates : This is a small one person architectural and engineering firm which specializes in providing services for residential construction projects. Ian Girvan services the private sector mostly. It is our hope that we can form a strategic alliance to carry out consulting work jointly as needs and occasions arise.

Strategy and Implementation Summary

StructureAll Ltd. will focus on the Western Arctic area initially. We believe the creation of Nunavut will still provide opportunities for structural engineering services; however a separate Association of Professional Engineers for Nunavut is anticipated.

We are also licensed to practice in the Yukon Territories, although we have not planned for any aggressive marketing in this area.

The target client is usually an Architect Manager.

5.1 Competitive Edge

StructureAll Ltd. offers the following competitive edge:

• State-of-the-art modeling, design, analysis, and drafting capabilities.
• Quality control and assurance program.
• An Internet website (http:\\www.structureall.com, and e-mail, [email protected]).

5.2 Marketing Strategy

The sections which follow describe in more detail our positioning statement, pricing, and promotion strategy.

5.2.1 Promotion Strategy

We will be using the Internet extensively in our sales promotion. Together with a well targeted direct mail and e-mail campaign, we will make all the major players in the marketplace aware of our presence.

We will focus our limited advertising budgets to promote community sponsored events. We will also offer technical services at discount rates to non-profit organizations.

When travelling to remote communities, we will contact the local principals in elementary and high schools offering them a speaker on structural engineering as a career choice.

StructureAll Ltd. will apply for the Northwest Territories Business Incentive Policy. This policy is directed at those firms resident in the Northwest Territories and provides incentives with respect to evaluation of services.

5.2.2 Positioning Statement

For established engineering and architectural firms in Yellowknife who require structural engineering sub-consultant services, StructureAll Ltd. offers a competitive and economical option. Projects may be delegated to StructureAll Ltd. directly or arrangements can be made to supplement and assist their own in-house staff.

5.2.3 Pricing Strategy

Most consulting work is billed on an hourly basis to pre-determined levels dictated by project schedule milestones. We have assigned a rate of $80/hour for basic consulting services and $40/hour for drafting services. These are conservative values for the consulting market. We have used conservative unit rates to remain more competitive.

5.3 Sales Strategy

Success in a consulting market is focused on client service and typically translates into repeat business. We will avoid the pitfall of buying a project, only to find the scope of work far exceeds renumeration.

When a potential client questions the cost of a project, we explain the benefits and refer to our proposal which clearly outlines the tasks to be performed. If the budget is for less money, then we must offer less service.

Billing rates are not negotiated. One exception to this rule would be for not-for-profit organizations where marketing can be traded for services in kind.

5.3.1 Sales Forecast

The following table and chart summarizes forecasted sales. We expect sales to remain at a constant level after three months of operation. We predict the first two months of operations will be slow. Revenues will be limited while a generic quality management plan is formulated and basic office administration tasks are completed.

Direct unit costs for the first year have been set at less than one-third of unit revenues, which yields a high gross margin. In the third year of operations, we plan to increase gross margin as a result of providing a more efficient service to our clients.

Our unit rate for basic consulting services has been set at $80/hour. This is a conservative assumption based on published salary guideline levels for engineering professionals. Our unit rate for CADD services is $40/hr.

5.4 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, which will be updated monthly to compare the variance and plan for course corrections.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

StructureAll Ltd. will initially have one employee who is also acting as general manager. Phil Nolan will be responsible for all daily operations in the firm.

6.1 Management Team

Philip Nolan, P. Eng. has eighteen years of progressive and responsible engineering experience. Phil will be responsible for soliciting clients, marketing, promotion, and all daily aspects of running the business. He graduated from McGill University in Montreal, Quebec in 1981 with a Bachelor of Engineering degree.

In 1982, Phil moved to Yellowknife where he worked for the GNWT as a Project Engineer. Phil gained experience working on a host of community development and transportation related projects, including Little Buffalo River Bridge, Bridge Inspections, and Bridge Rehabilitations. Phil was with the GNWT for six years.

From 1988 to 1991, Phil worked for Foundation Co. of Canada Ltd., a large multi-national contracting firm as a project engineer where he gained experience in the use of explosives at the Magpie River Hydro Development and continued gaining experience on several bridge projects.

In 1992, Phil worked for Reid Crowther & Partners Ltd. out of Edmonton, Alberta on a host of bridge design and rehabilitation projects, including the Whitemud Ravine Pedestrian Bridges.

From 1993 to 1995, Phil was self employed as a private consultant offering services in quality control and assurance for building construction where he gained considerable experience in Preserved Wood Foundations and their use in residential and commercial applications.

In May of 1995, Phil joined the Ferguson Simek Clark (FSC) team of professionals and was responsible for all structural design, including quality control and assurance services for schools, arenas, health centres, and other buildings.

Phil will be the principal designer of all projects at StructureAll Ltd. Phil is currently working on a contract basis for Ferguson Simek Clark.

6.2 Management Team Gaps

StructureAll Ltd. will require administrative support to ensure clients are billed on a timely basis. We will be looking to an outside source for ensuring the books are kept in order and up to date.

Self sufficiency in computer aided drafting capabilities will require Phil to become more familiar with AutoCADD 2000 as a drafting tool. We will invest in continuing education to fulfill this need. We have accounted for this in the business plan.

6.3 Personnel Plan

The following table summarizes our personnel expenditures for the first three years, with compensation increasing from $50K the first year to $70K in the third. The detailed monthly personnel plan for the first year is included in the appendix.

Financial Plan investor-ready personnel plan .">

The financial plan which follows summarizes information regarding the following items:

• Important Assumptions.
• Key Financial Indicators.
• Break-Even Analysis.
• Projected Profit and Loss.
• Projected Cash Flow.
• Projected Balance Sheet.
• Business Ratios.

7.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. The monthly assumptions are included in the appendix.

Some of the more important underlying assumptions are:

• We assume a strong economy, without major recession.
• We assume the creation of Nunavut will not dramatically change the delivery of engineering services.
• Interest rates, tax rates, and personnel burdens are based on conservative assumptions.

7.2 Key Financial Indicators

The following benchmark chart indicates our key financial indicators for the first three years. We foresee modest growth in sales and a marginal reduction in operating expenses for the years presented.

7.3 Break-even Analysis

The following table and chart summarize our break-even analysis. With our estimated monthly fixed costs, the table and chart below show the number of billing targets per month we will need to cover our costs. We don’t really expect to reach break-even until a few months into the business operation.

The break-even assumes unit variable costs at 30 percent of unit revenue. The unit revenue value of $60/hour is an aggregate measure for all the types of services which will be offered.

7.4 Projected Profit and Loss

The gross margin for a service-based business is a reflection of the efficiency at which those services are offered. In the initial year of operations, we have targeted a high gross margin. This is not an unreasonable figure for a consulting business. For the second and third year of operations, we have targeted slightly increased gross margins to indicate overall improved efficiency at service delivery. Net Profit/Sales is determined to be modest the first year, again increasing slightly in the second year and the third year. In order to fulfill the requirements of the mission statement and simultaneously reduce start up costs, we have made arrangements to purchase software on quarterly repayment options:

• Staad-Pro Core is a structural engineering design and drafting suite offered through Research Engineers Ltd. This program fulfills the need to carry out three-dimensional analysis and design requirements and is a key feature of the business plan. This program supports Canadian codes and standards. We have contacted the authorized Canadian reseller (Detech Corporation Ltd.) and will made arrangements to purchase this tool on four payments of $1,550 over the first year of operations.
• Errors and Omissions Insurance is required for all consultants working on behalf of the Territorial Governments. Through Falconair Insurance, we have received a quotation of $1,200/year for this coverage. The first year’s premium payments are included in the start-up costs, with subsequent years indicated at the same annual premium.
• Website hosting fees are included as quarterly payments to Internic.com, the Web host. As part of this service, we will have at our disposal file transfer protocol capabilities. This feature permits us to place electronic media on the Internet for our clients and strategic allies.

7.5 Projected Cash Flow

Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The first few months are critical. It may be necessary to inject additional capital in this time-frame if the need arises. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix.

7.6 Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

7.7 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 8711, Engineering Services, are shown for comparison.

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I.C.C. Prosecutor Requests Warrants for Israeli and Hamas Leaders

The move sets up a possible showdown between the international court and israel with its biggest ally, the united states..

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This week, Karim Khan, the top prosecutor of the International Criminal Court, requested arrest warrants for Israel’s prime minister, Benjamin Netanyahu, and the country’s defense minister, Yoav Gallant.

Patrick Kingsley, the Times’s bureau chief in Jerusalem, explains why this may set up a possible showdown between the court and Israel with its biggest ally, the United States.

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Patrick Kingsley , the Jerusalem bureau chief for The New York Times.

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Why did a prosecutor go public with the arrest warrant requests ?

The warrant request appeared to shore up domestic support for Mr. Netanyahu.

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