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Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

Evaluation of the best distribution strategies for new companies.
Mistakes to avoid when choosing marketing distribution channels.
The influence and opportunities of online shopping in China.
How social media impact the German Christmas market.
How consumer purchase decision influences e-marketing.
How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
Gender And Its Effect On Buying Decision.
Factors That Influence Impulsive Buying And How Brands Exploit Them
How the Brand Extension Affects Brand Personality.
Black Friday Sales: How Companies Use And Benefit From These Sales.
Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

Social media and the survival of a business.
The best social media to use for baby products.
How to apply marketing mix on Facebook.
Facebook vs. Instagram, which is the best marketing platform?
Can Facebook help your business to grow?
How To Pick The Right Social Media Platforms For Your Business.
Effective Communication Of Brand Image Via Social Media Marketing.
Snapchat: Can This Platform Help Small Businesses Grow?
Instagram: How Customers Perceive Brands Who Advertise On This Platform.
What Makes People Want To Share Content With Their Friends?
How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
The trending opportunities in sports marketing and how to make use of them.
The best way you can use to make use of wearable markets
Should seniors be permitted to participate in sports games?
How can intelligent sports chat boards help sports teams to strengthen their loyalty?
Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

Comparative Analysis Of International And Local Brands
How Companies Create Brand Awareness Via International Event Marketing.
How Manufacturers Can Market Their Products Internationally.
A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
A Study On How Businesses Can Be Successful At Localization.
How does globalization impact consumer behavior?
International brands vs. local brands, which one has an advantage?
How to create brand awareness through global event marketing.
Ways you can use to market your products on an international level.
How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
A Study Of The Make-a-wish Batkid Campaign.
The Idea Behind Hootsuite’s Game Of Social Thrones Video.
How Velcro Made The Boring Fascinating.
How To Companies Like Okay Use Influence To Spread Powerful Messages.
Tips when creating content on Pinterest.
Guide on how to create content that your audience will want to share.
Five biggest graphic design mistakes that companies make when they are marketing their pieces.
Ways you can use to generate more leads and close sales using content marketing.
10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
The truth about Google giving preferential treatment to big brands.
Is it true that social media affects SEO rankings?
TV ads and YouTube videos: which ones are more engaging?
Is the building of the email list an effective way to sell?
Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
ROI For Various Digital Marketing Strategies
Targeted Marketing: Facebook Analytics.
Coupon Code: Customer Preferences On These Promotional Activities.
What are the differences between paid search engines and organic search?
Tips that you can use to help you grow your paid ROAS.
Top 10 reasons you should follow your competitors on social media.
What are the dos and don’ts when you are using social media marketing?
Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

How To Use The Blue Ocean Strategy
Fundamentals Of Marketing Management.
Digital And Social Media Marketing.
How To Effectively Manage Customer Service.
Essential Creative Thinking Skills All Marketing Managers Should Have.
What does in-house SEO entail?
What is the path to gaining and building your customers’ trust?
Which is better, brand awareness or ROI?
How to effectively personalize client’s communication
What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
Why you should have a strong marketing plan before launching your business.
How to build a tactical marketing plan
Marketing Strategy versus marketing plan: The differences.
Why do businesses lack proper marketing plans?
Ways you can use to build a tactical marketing plan
Is there a difference between a marketing plan and a marketing strategy?
What are the vital parts when you are writing a marketing plan?
What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

The Era of Fake News: Why and How Marketing leaders should protect their brands.
How to Improve Your Martech Stack Effectiveness.
Why you should redesign your Websites to do what customers want.
Why we should pay attention to artificial intelligence.
What are the marketing strategies that airline companies in the US employ?
Why should you do a competitor analysis when creating a marketing strategy for your brand?
How do clients perceive businesses that use Facebook to market their business?
Is it possible for a business to grow simply by using Facebook marketing?
How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

What is the marketing strategy that is employed by the fashion industry?
Does gender have any impact on the family purchase decision?
Analyze how Apple was successful in global marketing.
Ways that companies differentiate their services based on social class.
Political campaign and brand marketing.
Is there a harmful impact of advertising on children?
What are the best marketing strategies for hotel businesses?
How do companies use smartphones to tap into the thinking of their clients?
Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

What is the most effective form of marketing?
What form of marketing trends do you expect in the future?
What attributes can brands have that will help to increase brand loyalty?
Ways to rebuild trust in influencer marketing.
What causes a lack of personal branding, brand image, and professional reputation?
Is it possible for businesses to survive without marketing?
Top ten frustrating problems that are caused by inbound marketing.
A look at seven video content myths you must discard.
20 social media campaign ideas for big brands.
Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

How to Build Your Business Identity on a Tight Budget

Best Green Tea Brands in the world in 2020: What makes them the best?
Global Milk brands in 2020 – What makes them successful?
What is a Triple Net Lease? Its Advantages and Disadvantages
Adaptation Level Phenomenon – understanding its importance
Risk Matrix – Factors of a risk matrix and how to implement it
Prioritization Matrix – Different types and how to use a prioritization matrix

71+ Research Paper Topics & Ideas for Marketing Students

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
What manipulation tactics do brands use to get more customers?
How can brand image be communicated via social media marketing?
How can social media impact the buying choices of shoppers?
Are consumers equipped to shield themselves from direct marketing strategies?
Determine and analyze consumer buying behavior for [product name]
How does advertising impact consumer behaviour?
How does family orientation impact marketing communications?
What characteristics do buyers look for when purchasing a product online?
How does global marketing incorporate standardization?
What attributes do consumers look for when comparing products online?
How do financial institutions differentiate their goods and services on the basis of social class?
Is direct marketing really the most effective form of marketing?
What internet marketing trends can be expected for the future?
How to marketing strategies differ across different cultures?
Can brand advertising impact political campaigns?
How do brands exploit impulsive buying?
How does loyalty cards encourage sales and boost customer loyalty?
Can well-marketed brands get away with selling substandard quality products?
How is globalization having on impact on consumer behaviour?
Impact of brand image on customer loyalty
Brand attributes that lead to an increase in customer loyalty
Successful marketing approaches that helped break through strong market monopoly
Impact of cause marketing on brand affinity with young mothers
Effect of consumer promotions and discount offerings on brand equity
The outcomes of advertising in a recession
Influence on Social Media advertising on consumer behaviour
Effect of TV advertising on top of mind awareness
Understanding customer perceptions around event sponsorships
Does corporate social responsibility translate into sales?
Canadians perspective on being targeted with mobile ads based on their browser history
Is direct marketing welcomed by people?
Are customers able to differentiate between various mortgage offering by competing banks?
Does social media influence buying behaviour
Do people like being click baited into sponsored posts?
Understanding the impact of celebrity endorsements on ROI for CPG brands
Women’s sentiments around comparison advertising
How effective is comparison advertising to build brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
What makes people want to share content to their friends?
Understanding why content goes viral
Marketing challenges around the evolving family structures
Are we losing the emotional value and significance of money being in a cashless society?
Is centralized global marketing a good idea for brand health in local markets?
How is augmented reality going to enhance marketing experiences?
How will artificial intelligence support in making better marketing decisions?
Is immersion marketing through virtual reality technology going to be accepted?
What does the luxury auto buyer look for in a car?
How to instill a desire to purchase for customers in the luxury category
Harmful effects of advertising to kids
Impact of in-store branding on brand salience
Effect marketing strategies for restaurant businesses
Habit formation and ways to integrate new products in consumer lifestyles
Is display advertising going to die?
Can Snapchat help small business grow?
How do customers perceive the brand who advertise on Instagram?
The impact of humour in advertising
Do customers pay attention to nutrition labels?
What triggers impulse buying behaviour
Essentials to sky rocket a new brand to heights of awareness
The factors that lead to customer satisfaction in young adults
Elements that help build an emotional connection with your audience
How do males and females differ in their buying behaviour of mobile phones
Does language targeting help in ethnic advertising?
Customer Perceptions: Are well known brands good in quality?
Is radio still an effective method of advertising?
Rural vs Urban marketing challenges to be mindful of
Impact of internal branding on employee retention and turnover
An in-depth analysis of political marketing in Canada

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370+ Best Marketing Research Topics & Ideas for Students to Consider

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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics.

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another.

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources.

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

Engaging Gen Z through social media marketing.
Challenges and opportunities in influencer marketing.
Ethical boundaries in digital advertising.
Rise of voice search: Impact on SEO.
Sustainable marketing: Beyond a trend?
Navigating cultural differences in international marketing.
AI and personalization in digital marketing.
Consumer behavior in online vs. offline shopping.
Impact of viral marketing on brand awareness.
Neuromarketing: Exploring the consumer's mind.
The role of AR and VR in enhancing consumer experience.
Branding in the age of social movements.
Efficacy of content marketing in B2B sectors.
Emotional marketing: Manipulation or genuine connection?
Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

Measuring the impact of customer reviews on sales.
Gamification as a marketing strategy: Pros and cons.
How color psychology influences branding?
Experiential marketing: A new customer engagement strategy.
How does social responsibility improve brand image?
Celebrity endorsements: Effective or outdated?
Ethical implications of neuromarketing.
Green marketing: Just a trend or a sustainable strategy?
Impact of humorous advertising on brand recall.
Local SEO strategies for small businesses.
How storytelling boosts content marketing success?
Role of AI in predicting consumer behavior.
Effects of scarcity tactics in e-commerce.
Mobile marketing trends shaping the future.
Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

Using virtual reality for product demonstrations.
Impact of emotional appeals in advertising.
How does nostalgia influence consumer choices?
Role of chatbots in improving customer service.
Leveraging user-generated content for brand promotion.
Social media's role in crisis management.
Role of big data in personalized advertising.
Is there a backlash against intrusive online ads?
Psychology behind successful loyalty programs.
Impact of culture on global advertising strategies.
Influencers vs. celebrity endorsements: Which is more effective?
Ethical implications of predictive analytics in targeting consumers.
Effectiveness of cause marketing in boosting sales.
Role of augmented reality in enhancing shopping experiences.
Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

Influence of virtual reality on consumer experiences.
Power of storytelling in brand building.
How does sustainability shape consumer choices?
Impact of memes on online brand promotion.
Role of blockchain in ensuring ad transparency.
Emotional intelligence in customer service: Is it crucial?
Does user-generated content boost trust in brands?
Social media's impact on body image: A concern for advertisers?
Role of data analytics in shaping promotional strategies.
Ethics in advertising: How far can shock tactics go?
Evolving consumer expectations in the era of personalization .
What drives the success of viral ads?
How does color influence brand recognition ?
Impact of artificial intelligence on consumer data collection.
Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

Role of voice assistants in shaping buyer behavior.
Exploring the ethics of using AI in advertising.
Omnichannel retailing: A shift in consumer shopping experience?
Role of podcasts in influencing consumer behavior.
How does virtual reality reshape shopping experiences?
Personalization vs. privacy: A growing concern in digital advertising?
Use of drone technology for product delivery.
Impact of artificial intelligence on customer segmentation.
Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
How does mobile payment influence consumer buying behavior?
Influencer marketing in the age of fake followers.
The rise of shoppable posts in social media.
Exploring the potential of augmented reality in product visualization.
How do data breaches affect brand trust?
Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about.

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

Has the rise of ad-blockers signified failure in digital advertising?
Deceptive marketing tactics: Where is the line drawn?
Does native advertising compromise journalistic integrity?
Ethical dilemmas of data mining in personalized marketing.
Use of sexual imagery in advertising: Effective or exploitative?
Neuromarketing: Intriguing science or manipulative strategy?
Are shock tactics in advertising crossing the line?
Role of consumerism in environmental degradation.
Negative impacts of beauty standards perpetuated by ads.
Is manipulation an inherent part of marketing?
Stereotypes in advertising : Harmless categorizing or dangerous bias?
Social media marketing to children: Ethical or exploitative?
Are privacy concerns leading to a decline in personalized advertising?
Does influencer marketing promote unrealistic lifestyle expectations?
Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

Subliminal advertising : Myth or reality?
Impact of music in retail environments on consumer behavior.
The role of humor in successful ad campaigns.
Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
Push vs. pull marketing strategies : Which works better?
Marketing campaigns that changed public opinion.
Celebrity scandals: A death knell for brand image?
Influence of packaging design on purchase decisions.
The role of color psychology in food marketing.
Impact of customer relationship management (CRM) on customer loyalty.
Are loyalty programs effective in retaining customers?
The role of social proof in online sales.
How cultural factors influence buying decisions.
Word-of-mouth marketing in the digital age.
The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

How globalization shapes brand strategies.
Is corporate social responsibility just a trend or a necessity?
The influence of economic downturns on consumer behavior.
Emotional connections: Are they key in fostering customer loyalty?
Understanding the ' Halo Effect ' in brand perceptions.
Lessons learned from cross-cultural promotional blunders.
Exploring the psychology behind pricing strategies.
The role of neurolinguistic programming in persuasive messaging.
How sensory experiences enhance customer interactions.
Nudging consumer behavior: Is it ethical?
The impact of data analytics on strategic decision-making.
Unraveling the gender stereotypes present in commercials.
Assessing the effectiveness of ambush promotional strategies.
How does ethical branding improve a company's image?
Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

Role of artificial intelligence in customer segmentation.
Does video content really boost online engagement?
Potential of augmented reality for product visualization .
Understanding consumer trust in online reviews.
Effectiveness of mobile apps in customer retention.
Future of email promotion in social media era.
Role of SEO in driving organic traffic.
Impact of page loading speed on bounce rates.
Online sales: Does free shipping enhance conversion rates?
Influencer collaboration vs paid advertising : What offers better ROI?
Impact of personalization on e-commerce conversion rates.
Importance of responsive design in user experience.
Is social proof essential for online sales conversion?
Podcasts as a promotional tool: How effective are they?
Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

Impact of poor internal communication on marketing strategy.
Aligning brand identity with customer perceptions.
Challenges in establishing a global brand strategy .
Role of competitive intelligence in shaping business strategy.
Impact of poor customer service on brand loyalty.
Mergers and acquisitions.
Role of organizational culture in strategy implementation.
Navigating the risks of product diversification.
Coping with increased price competition in saturated markets .
Impact of supply chain disruptions on product availability.
Overcoming barriers in implementing green business practices.
Strategies for maintaining brand relevance in fast-paced markets.
How does a changing regulatory environment impact strategy formulation?
Importance of innovation in maintaining a competitive edge.
Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

The rise of TikTok: Understanding its business appeal.
How does Instagram's 'Shop Now' feature affect consumer behavior?
The role of LinkedIn in B2B lead generation.
Assessing the influence of Twitter's character limit on message effectiveness.
Exploring Facebook's 'Reactions' and their impact on brand engagement.
Potential of Pinterest for visual brand storytelling.
Snapchat's 'Story' feature: A boon for experiential branding?
The impact of YouTube influencers on purchase decisions.
Understanding the role of social listening in reputation management.
Virality on social platforms: A calculated strategy or pure luck?
Live streams as a tool for real-time audience engagement.
The ethics of social media data mining.
User-generated content: An untapped branding tool?
Role of social platforms in crisis communication.
Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

Evaluating the impact of blog posts on SEO.
Long-form vs short-form content: What's more engaging?
Infographics: A tool for simplifying complex information.
Podcasts: A rising star in information dissemination?
Understanding the role of eBooks in lead generation.
Is interactive content the future of customer engagement?
Webinars: Are they still relevant in the age of short videos?
White papers: Their influence on decision-making in B2B.
How does user-generated content shape brand perception?
The rise and role of meme culture in content strategy.
Storytelling in branding: Fad or fundamental?
Exploring the trend of episodic content in audience retention.
Role of content curation in demonstrating industry thought leadership.
Using case studies as social proof in conversion strategy.
The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

Environmental concerns and their role in purchase decisions.
Family influence on children's brand preferences.
Celebrity endorsements and their impact on consumer trust.
Psychological triggers and implications of impulse buying.
Loyalty programs and their influence on repeat purchases .
Brand image and its effect on product evaluation.
Role nostalgia plays in purchase decisions.
Psychology behind buying 'limited edition' items.
Color and its impact on consumer perceptions and behaviors.
Music's influence on shopper mood and behavior in stores.
'Made locally' label's effect on consumer choice.
Fear of missing out (FOMO) in online buying.
Customer reviews and their impact on online shopping behavior.
Social media's influence on body image and related product choices.
Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

Impact of digital transformation on business sales.
LinkedIn's role in lead generation for businesses.
Efficacy of email marketing in business transactions.
Chatbots: Enhancing customer service in business marketing?
Necessity of personalization in business marketing.
Influence of webinars in generating leads for businesses.
Understanding influencer marketing in a business context.
Ethical issues in data collection for business marketing.
A deep-dive into account-based marketing strategies .
Role of predictive analytics in business marketing.
Marketing strategies designed for small businesses.
Overcoming challenges in business branding.
Efficacy of content marketing in a business context.
Implications of GDPR on business marketing.
Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

Cultural nuances and their impact on advertising strategies.
Cross-border e-commerce: Growth and challenges.
Exploring the role of localization in global branding.
Understanding tariff wars and their impact on marketing strategies.
Influence of political climate on international marketing decisions.
International public relations: A comparative study.
Social media and its role in global product launches.
A study of emerging markets and their attractiveness for marketers.
International consumer behavior: Similarities and differences.
Localization vs. standardization in global marketing.
Case study: Successful global rebranding campaigns.
Impact of Brexit on European marketing strategies.
Green marketing practices across the globe.
International market segmentation and targeting strategies.
International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

Marketing luxury apartments: Challenges and solutions.
Selling residential properties in a buyer's market.
How social media influences property buying decisions.
Effectively marketing rental properties in competitive markets.
Marketing strategies for eco-friendly homes.
Role staging plays in promoting properties.
Drones: The new trend in real estate showcasing.
Advertising strategies in rapidly urbanizing areas.
Promoting properties through influencer partnerships.
Customer reviews' impact on online property listings.
Neighborhood branding's influence on real estate sales.
Online vs offline property promotion: A comparative study.
Comparing marketing strategies: Luxury versus budget properties.
Marketing properties during economic downturns.
Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

Impact on sales: Direct vs indirect distribution methods.
Influencing factors in selecting distribution channels.
E-commerce's revolutionizing role in product distribution.
Case study: Successful distribution strategies in retail.
Drones and future delivery systems: A feasibility study.
Role big data plays in optimizing distribution channels.
How sustainable practices influence distribution strategies.
Importance customer convenience plays in distribution planning.
Overcoming distribution challenges in rural areas.
Examining the relationship: Distribution strategies and market share.
AI's role in streamlining distribution processes.
Omnichannel distribution: A necessity or a luxury?
Importance distribution planning plays in new product launches.
Distribution's role in creating a competitive advantage.
Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

Influence of colors on consumer decision making.
How product placement impacts buying behavior.
Emotional triggers in advertising: An analysis.
Consumer responses to sensory branding .
Impacting purchase decisions with visual illusions.
Role of auditory cues in product preference.
Influence of olfactory cues on consumer behavior.
Celebrity endorsements and neural responses.
Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
Effects of negative emotion on impulse buying .
Role neurolinguistics plays in shaping consumer opinions.
Neuromarketing strategies for personalized advertising.
Video vs. image ads: A comparative neuromarketing study.
Assessing effectiveness of humor in ads: A neuroscientific approach.
How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

Measuring return on investment in influencer marketing.
How micro-influencers impact small business growth.
Authenticity versus promotion: Striking a balance.
Ethics in influencer marketing: A critical review.
Power social media influencers hold over consumer behavior.
Video blogging and brand visibility.
Effect of influencer-led contests on audience engagement.
Does influencer reputation affect brand perception?
Celebrity versus non-celebrity influencers: Who wins?
Impact of influencer gender on audience engagement.
Fashion influencers and their role in brand awareness.
Fitness influencers: Inspiring or creating pressure?
Role influencers play in promoting sustainable products.
Influencers and crisis management: A case study approach.
Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

Honesty in advertising: A lost art?
Exploring fairness in competitive marketing practices.
Corporate social responsibility: Marketing strategy or ethical obligation?
Greenwashing: Misleading environmental claims in advertising.
Privacy and data collection: An ethical debate.
Ethical implications in children's advertising.
Body positivity and marketing: Strides and stumbles.
Cultural sensitivity in international marketing campaigns .
Animal rights and marketing: Exploring ethical considerations.
Influence of ethical claims on consumer perception.
False advertising: Consequences and solutions.
Ethical dimensions in influencer partnerships.
Human rights issues in marketing.
Health claims in food advertising: Fact or fiction?
Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

Role of social media in IMC strategy.
IMC impact on customer loyalty.
Public relations in an IMC context.
Online-offline IMC strategies: A comparative study.
Influencer endorsements in IMC: Effectiveness assessment.
IMC in non-profit organizations: An exploratory study.
Impact of IMC on brand equity.
Event sponsorship in IMC plans.
IMC strategy for launching new products.
Role of IMC in crisis management.
Digital transformation and its influence on IMC.
IMC in enhancing customer relationships.
AI and IMC: A synergy exploration.
IMC for sustainable product marketing.
Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

Social media data: A gold mine for marketers?
Predictive analytics in customer retention strategies.
Quantifying influencer marketing: Metrics that matter.
Role of big data in personalized branding.
Real-time analytics in optimizing marketing campaigns.
Analytics in content marketing: Determining success.
AI-powered marketing analytics: Boon or bane?
Sentiment analysis in brand perception.
Location-based analytics in mobile branding.
Web analytics: Decoding customer online behavior.
Customer segmentation through data analytics.
ROI calculation in digital marketing.
Analyzing customer journey with cross-channel analytics.
Leveraging analytics for email marketing.
Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

Social media's role in popularizing sport events.
Fan engagement in a digital age.
Impact of athlete endorsements on brand perception.
Sustainability initiatives in the sports world.
Leveraging virtual reality for improved fan experiences.
Esports' influence on traditional sports promotion.
Strategy shifts for supporting women's sports leagues.
Analyzing the dynamics of sports sponsorship deals.
Successful merchandising tactics for sports teams.
Team performance and its influence on merchandise sales.
Sports events as a tool for promoting tourism.
Accessibility in sports venues: Implications for fan inclusion.
Personal branding strategies for athletes.
Controversy's role in athlete endorsements.
Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

Humanizing artificial intelligence in customer relations.
Role of silent films in modern advertising.
Using quantum computing to optimize marketing efforts.
Neural networks in predicting consumer behavior.
Astral marketing: Leveraging astrology in branding.
Biophilic elements in retail space design.
Gamification in non-gaming brand experiences.
Marketing possibilities in metaverse.
Cybersecurity's influence on digital consumer trust.
Marketing potential of brain-computer interfaces.
Implementing circular economy principles in product promotion.
Micro-moments: Capitalizing on instant decision making.
Haptic technology's potential in experiential marketing.
Role of digital twins in customer profiling.
Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

Emotional algorithms: Predicting consumer behavior through AI.
Phygital retail : Blending physical and digital shopping experiences.
Impact of blockchain technology on consumer trust in digital marketing.
Sensory branding in virtual reality environments.
Leveraging neuromorphic engineering for personalized marketing.
Ethical implications of using deepfake technology in advertising.
Quantum computing's potential impact on big data analytics.
The role of immersive technology in shaping luxury brand experiences.
Micro-personalization: Exploring marketing's hyper-customized future.
Bio-adaptive marketing: The next frontier in personalization?
Implications of facial recognition technology on privacy and marketing ethics.
Exploring the marketing potential of Internet of Behaviors (IoB) .
Edge computing's influence on real-time marketing strategies.
Use of augmented intelligence in predicting consumer life cycle.
Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.

Don't let the stress of academic papers overwhelm you. Trust our team of seasoned experts to craft a meticulously researched and structured paper for you. Buy a college paper from our professionals to achieve TOP results with ease!

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60 Awesome College Marketing Topics for Research

If you are a marketing student in college, the bulk of your time will be spent working on different assignments. This is your opportunity to explore different areas of interest and sharpen personal skills.

However, when professors give prompts for marketing research papers, many students easily get stuck trying to select the right marketing research topics. So, if you find yourself looking at a blank page for minutes or hours not knowing what to write about, you are not alone. But this is not the time to give up!

We have prepared a list of hot 60 marketing research paper topics that you can use for high grades. Simply take them as they are or change them a little to fit your preference.

List of Marketing Research Topics in Distribution

Whether at startup or in advanced levels, every business must have a clear distribution network to move its products to customers. So, here are some of the great topics on distribution.

What are the best strategies for integrating new products into the targeted clients’ lifestyles?
Analyzing the best distribution strategies for new companies in offshore marketing.
Mistakes to avoid when crafting new marketing distribution channels?
What are the main factors that determine customer satisfaction in young adults?
Using black Friday to drive sales: Is it effective?
What is the relationship between marketing research and business sales?
Market segmentation.
Comparing the distribution systems used by small companies and multinationals.
Comparing and contrasting the marketing channels used for marketing precious metals and food products.
Modern business marketing tactics and paradigms.
How do companies use CSR to build their brands?
Brand manipulation tactics that marketers employ to get more clients.
Marketing mix application: A closer look at Facebook.

Interesting Marketing Research Topics for College Students

Although there are many marketing strategies, the way they are employed by marketers differ. Here are some interesting marketing research topics that will make your lecturer award you more marks.

Marketing strategies used in the fashion industry.
Analyzing the impact of gender on family members buying decision.
Evaluating the success factors in global marketing: A case study of Apple.
Analyzing the strategies used in marketing baby and maternity products.
How do companies differentiate their services on the basis of social class?
Brand marketing and political campaigns.
How do companies exploit impulse buying to drive sales?
Is centralized marketing for global brands a good idea?
Harmful impacts of advertising on children.
In-store branding and brand salience.
What are the best marketing strategies for hotel businesses?
Is display marketing on its deathbed?
Using smartphones to tap into customer thinking.
Is radio a good method of advertising today?
Comparing the new market entry strategies: Uber vs Netflix.

Marketing Topics in Consumer Behavior

In marketing, it is all about consumer behaviors and trying to manipulate them in favor of your brand. The following topics will be very effective in building your skills in marketing.

Analyzing the importance of studying consumer behavior when taking your business abroad.
How do ads influence consumer behavior?
Analyzing consumer buying behavior for wedding suits.
Are customers properly equipped to protect themselves from direct marketing?
Analyzing marketing challenges in family-owned enterprises.
Comparing online marketing tactics for local and international companies.
Technology application in modern marketing.
Effects of women status on their buying behavior.
Leadership in marketing teams.
Using loyalty programs as tools of marketing.
Use of humor in advertising.
Do customer pay attention to product labels?
Are well-known brands always good in quality?

Writing Help From Marketing Experts

When preparing your marketing assignments, selecting the best marketing topics for research paper is the first step. While this is no doubt a great step, the journey ahead is indeed longer and more challenging. Therefore, you should consider having the best research topics about marketing as a stepping stone to the entire journey of preparing the assignment.

If you find the process of writing your assignment a challenge, the best option is seeking writing help from experts. In most cases, students find it difficult to prepare their assignments because of the following reasons:

Tight deadlines that are difficult to beat.
Having other engagements that must run concurrently and cannot be postponed.
Lack of good writing skills that can guarantee the student top grades.
Lack of ample resources for preparing the assignments at hand.
Complex assignments that are difficult to prepare.
The need to get better grades.

No matter the challenge making it difficult for you to prepare the assignment, the writing professionals are only a click away. They are experts and can handle all marketing research project topics with ease. So, let the experts help you to get the best grades.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives, literature review , and the proposed research methodology conducted. Let us know if you need any help in getting started.

Check our dissertation example to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption. of It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim: The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read: Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read : Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read: How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgments
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: This should be completed in accordance with your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, graphs that were used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

The Market Place (B.Arch thesis report )

THE MARKET PLACE (REVIVING THE ROLE OF MARKETS AS A PUBLICPLACE)

A THESIS REPORT Submitted by

K.MULLAIKODI In partial fulfillment for the award of the degree of

BACHELOR OF ARCHITECTURE

MEASI Academy of Architecture 87 Peter’s Road, Royapettah, Chennai 600014

ANNA UNIVERSITY : CHENNAI 600025 May 2021

ANNA UNIVERSITY : CHENNAI 600025 BONAFIDE CERTIFICATE Certified that this thesis report on “THE MARKET PLACE” is the bonafide work of “K.MULLAIKODI“ who carried out the thesis work under my supervision.

SIGNATURE Prof. N. Altaf Ahmed Director MEASI Academy of Architecture 87 Peter’s Rd. Royapettah

Ar.Divyalakshmi SUPERVISOR Assistant Professor MEASI Academy of Architecture 87 Peter’s Rd. Royapettah

Chennai 600014

EXTERNAL EXAMINER

DECLARATION I declare that this thesis titled “THE MARKET PLACE” is bonafide work done by me, under the supervision of M.DIVYA LAKSHMI at MEASI Academy of Architecture, Chennai during the period December 2020 – May 2021.

I further declare that the work reported herein does not form part of any other thesis based on which a degree or award was conferred on any earlier occasion.

Student’s signature

Date:23.07.2021

K.MULLAIKODI

ACKNOWLEDGEMENT

I express my gratitude to Prof.N.AltafAhmed, Director,Prof.A.N.Sachithanandan, Dean, Prof.Kesavalu,Head of the Department and Dr.Monsingh D.Devdas, Principal.

I express my sincere thanks to my guide Ar.M.DivyaLakshmi for her encouragement and guidance. Special thanks to the panel members Prof.Ar.Manoharan and Ar.Elias Koshy for their constructive criticism at various stages, which has greatly helped me throughout this thesis.

I would like to thank my parents Mr.M.S.Kathiravan and Mrs.K.Vinodha for their constant support through these years. I also thank my family, friends and everyone who hasbeen helpful for the successful completion of this Thesis.

ABSTRACT This thesis, market place looks at reviving the diverse roles of a public market as a public place of socio cultural significance which is keeping them alive in this age of growing online shopping. This thesis attempts to focus on the market’s connection with people and its urban context by using the tool of place making. Hence this thesis relies on the detailed adaptive use of various spaces, flexibility in design and, diversity in activities associated with the market which will empower people and develop a sense of community and its imagery as a landmark.. It also considers the market as a source of resources and a place to connect with nature’s value and its cycles.

THESIS EVOLUTION Being a city grown kid, my craving to interact with the roots of daily resources, their values, cultural identity ,nature, indigenous art, food and architecture, lead me to choose a topic which makes the above a part of daily life. This happens only when its associated with a regular, secular activity like shopping essentials. This was also a result of the monotonous malls being the most common place which generally caters to a particular class of the crowd and compelled into standardization . Open spaces on the other hand merely spaces to bring in light and sir into the dense urban fabric than alive public areas associated with activities. These thoughts were all fused together and ignited into a market place by the government proposal for decentralizing Asia’s largest perishables market. Exploring the diverse roles and significance of markets in urban context fascinated me and lead this thesis to what it is.

TABLE OF CONTENTS COVER PAGE

DECLARATION

ACKNOWLEDGEMENTS

CHAPTER 1 – INTRODUCTION

CHAPTER 2 – LITERATURE AND CASE STUDIES

2.1 LITERATURE STUDY

2.2 STANDARDS STUDY

2.3 case study –net study, 2.4 case study live.

2.5 COMPARITIVE ANALYSIS AND INFERENCE

CHAPTER 3 3.1 SITE SELECTION AND ANALYSIS

CHAPTER 4- BRIEF AND ZONNING PROCESS

4.1NEIGHBOURHOOD STUDY – BRIEF DERIVATION

4.2ZONNING OPTIONS

4.3 CONCEPTS AND PRINCIPLES

CHAPTER 5 - PLANNING

5.2 MASTER PLAN

5.3TRUCK CIRCULATION

5.4 RETAIL CIRCULATION

5.5 PEDESTRIAN AREA

5.6 SITE PLAN

CHAPTER 6 – DETAILING

6.1 MARKET MAP AND FLOW

6.1MODULES DETAIL DRAWINGS

6.2PLACEMAKING ELEMENTS AND ADAPTIVE USE DETAILS

6.3 SERVICES AND ALTERNATE ENERGIES

BIBILOGRAPHY

INTRODUCTION: A public market is a space of commerce and social ability and a place of regular gathering for certain groups of people and is a place of connection with a larger network. A really public place.(public is, if all people, without any exception can use the same space)

NEED: Koyambedu Wholesale Market Complex (KWMC) is one of Asia's largest perishable goods market complex. “Koyambedu market is the only source market for vegetables and fruits in the city. The market is now overcrowded due to wholesale and retailing. As the market was established 25 years ago, the facility is inadequate to meet the present requirements.

Moreover, more than 50,000 persons, including traders, visit the Koyambedu market every day, resulting in the choking of roads with traffic congestion and overcrowding in and around the market area. This is also due to flow of goods from outer Chennai to koyambedu for organisation and then back to the outskirts creating terrible impact on the city traffic

Hence Tamil Nadu Government is planning to build three new markets with modern amenities at Kattankolathur, Kuthambakkam and Mathur along outer ring road . Basically on 3 directional highway routes thereby dropping the goods for outskirts and finally to koyambedu for supply within inner ring road.

This will reduce city traffic, develop the above areas and also decongest koyambedu market. NOTE : The thesis is to design a market in one of these wings though all 3 will come up in future. Since the feasibility study for site and brief is in process by the government this thesis is considered as a part live and part hypothetical project, where Koyambedu market is considered as base reference for the derivation of requirements 1

LITERATURE AND CASE STUDY

CHANGING ROLES OF PUBLIC MARK: ETS: SIGNIFICANCE  Historical  Cultural  Economic Market is the most socially diverse public place in a community around the common experiences of food, shopping, culture, and conversation. The best market halls transcend history and locale. Combining areas to gather, socialize and shop, these incredible spaces are uniquely tied to cities and public life Formed around commerce, market halls have the power to transform civic engagement while helping to create community and anchor redevelopment. COMMERCE- POWER TO TRANSFORM CIVIC ENGAGEMENT AND COMMUNITY ADEVELOPMENT

SECULAR SOCIALIZE, SHOP IMPORTANT ASPECT OF URBAN LIFE

PUBLIC MARKETS

EXPRESSIVE AND SUBTLE SIMILAR APPROACHESCELEBRATES IDENTITY AND YET EXCHANGES CULTURE AND GOODS

ADAPTATION IS THE KEY REINTERPRETING AND RESPECTING TRADITIONAL MODULES ENRICHING PUBLIC LIFE

As structures that help define neighborhood identity: Markets celebrate the exchange between people and goods As landmarks:Both expressive and subtle in nature, they each impact public space and how its perceived. Thus, market spaces behold qualities depending on the factors like typology, context, organization, social, cultural, economic, and historical relevance. aged and unsafe facilities in the

marketplaces

Historically been the center of urban life, as a communityinstitution Societies develop cultural exchange by the direct

Loss in socialmediated spaces

sale of goods. Sometimes, market space is the center of protest and riots. The market is a space Modern transformed lifestyles

of sensory experience. 3

Decline of traditional markets

MARKETS AROUND THE WORLD: MIDDLE EAST

MEDEIVAL EUROPE GREEK ROME

BAZAAR MARKET

550-350BCE 100-110 BCE

AGORA FORUM

PERIPHERY TRADE ROUTES NEXT TO LANDMARKS CITY CENTER VICINITY

TYPES OF MARKET Bazaar

Market square

Super market

Public market

Trade village

Street market

Indoor market

Floating market

Marketplace

Flea market

In the Middle-East, documentary sources suggest that a form of bazaar first developed around 3,000 BCE Moosavi argues that the MiddleEastern bazaar evolved in a linear pattern, whereas the market places of the West were more centralised EGYPT - WOMEN FOLK At Pompeii multiple markets served the population of approximately 12,000 located and organised

Markets generally have featured prominently in artworks, especially amongst the Dutch painters of Antwerp from the middle of the 16th century. Pieter Aertsen was known as the "great painter of the market." Both he and his nephew, Joachim Beuckelaer, painted market scenes, street vendors and merchants

NECESSITY: Now, public realms have lost inherent values as social-mediated spaces. This situation has led the city to lose its existentialistic meaning in such gathering space and the absence of the public realm. Rethinking markets roles in the urban structure as the new type of social area, supporting urban traditions, and exchanging between communities economically and socially while 4 dealing with current sustainability issues is now necessary.

MARKET DESIGN STRATEGIES (stated by the Food and Agricultural Organization of The UN) LOCATION OF SITE: The preferred location for markets is one with good access to a main road system and with compatible adjacent land uses (such as catering and agribusiness industries)

Site Size: The overall site area required to accommodate the covered space should be in the ratio of between 1: 4 and 1: 3. This would mean that for every square metre of covered sales space an additional three to four square metres of site would be required. Exceptionally, this factor can be reduced to 1:2.5 if the site area is very limited and increased to 1: 5 if much of the trading is likely to be undertaken in the open.

The overall site area in square metres can thus be derived by multiplying the gross market area by a factor of 2.5 to 5 to allow for traffic circulation, parking areas and site landscaping

PLACE MAKING WHAT IS PLACEMAKING? Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community's assets, inspiration, and potential, with the intention of creating public spaces that promote people's health, happiness, and well-being MAKING MARKET A DYNAMIC COMMUNITY PLACE STRATEGIES FOR PLACE MAKING

Public markets can be some of the most impactful and welcoming public spaces in our cities and towns, improving public health, and offering inclusive access to entrepreneurship.

Community-driven Visionary Function before form Adaptable Inclusive Focused on creating destinations Context-specific Dynamic Trans-disciplinary Transformative Flexible Collaborative Sociable

Top-down Reactionary Design-driven A blanket solution or quick fix Exclusionary Car-centric One-size-fits-all Static Discipline-driven One-dimensional Dependent on regulatorcontrols A cost/benefit analysis Project-focused

4 Guidelines on Taking Public Markets to the Next Level - KELLY VEREL 1. CREATING A GREAT FARMERS MARKET IS ABOUT CREATING A GREAT PUBLIC SPACE 2. PUBLIC MARKETS MUST HAVE PUBLIC GOALS: 3. MARKETS HAVE TO EVOLVE. 4. HEALTHY FOOD HUBS: THE BEST MARKETS ARE AT THE HEART OF A COMMUNITY

PROMOTE THE MARKET AS A COMMUNITY DESTINATION COMMUNITY AND REGION

DESIGN THE MARKET AS A PUBLIC SPACE

MANAGEMENT In addition to shopping, sitting, and eating, the market’s layout should include spaces for performances, play or even learning EXPANSION CAPACITY Strengthen connectivity to existing destinations near the market space and extend programming and activation

Develop a strong social media presence,including Twitter, Facebook and Instagram,and good

EMPHASIZE WHAT MAKES YOUR COMMUNITY UNIQUE AND MAKE THE MARKET INCLUSIVE

CREATE STRONG COMMUNITY PARTNERSHIPS

RECRUIT THE RIGHT VENDORS – REFLECTING THE REGION

COMPARING 3 MARKETS THROUGH DIFFERENT PHASES IN HISTORY FOR THEIR PLANNING AND AMBIENT CONDITIONS: Halle Paris are an example of clearly separated pavilions by type of food that are sold in them The dimensions of the pavilion are 42 * 54 m or 54 * 54 m, designed and constructed in a modular system of 6 m. Height of the pavilion is 24m lightness and transparency of this masterpiece natural lighting were achieved through glass blinds. NOT WITHSTAND WEATHER

Agri-Food Center Rome (CAR), built in 2002, is located in a suburb of Rome One of the zones is fruit, vegetables and fish wholesale market .Annual fruits and vegetables turnover is 750,000 tons Wholesale market supply the city of Rome with about 3.8 million people. The total area of both buildings is 45,000 m2 Each facility has 60 stores, Floors are smooth finished, epoxy coated. Internal walls are smooth and painted with washable paint. Only natural cross ventilation exists, since both ramp doors and promotion space doors are usually opened, 8

The stores structure is made of reinforced concrete with thermally insulated prefabricated concrete panels.

while in the central semicircular roofed area is 16 m (Fig.11). Central corridor natural lighting is obtained through the windows on the semi-circular roof. Each store 12mx24 with a small toilet and a cold room,office upstairs so that the totalavailable area 355 sqm

Width of the building is 72 m, the grid is 3 Longitudinal grid is 12 m

Wholesale market Lyon-Corbas in Lyon Wholesale market Lyon- Corbas was built in 2009. It is located in the agro- food zone of Lyon. The site area is 11 ha and the buildings area is 38.000 m2 for fruit and vegetable sale

Efficient flow through buildings is also achieved with the spatial solution of the site. In that way, the "customers area" is located between two buildings, so the mixing of suppliers and customers is avoided.

Two buildings, opposite to each other (Fig.12), has an area of 35.000 m2 . Area of 27.000 m 2 has controlled air temperature. longitudinal direction column grid is 12.5 m and in transversal direction is 40 m.

MATERIALS: Reinforced concrete skeleton, smooth epoxy floors without drain channels are foreseen. Facade walls and roofing are made of thermally insulated sandwich sheet panels. All doors on the facade walls are roller shutters. Height of the building is 8 m. The ramps height is 1.10 m from the road level. Four meters wide ramps, on the delivery to customers side are covered. On the supplier side, On the other side of the building, the receiving is provided through a door equipped with "auto-docks" Therefore, the cold chain is totally maintained on the gross suppliers side. INFERENCE: Three types of building spatial–functional solution were observed in relation to realized ambiental conditions in them. pavilions vs 3 aisle and central atrium vs linear corridor. Requirements and purpose remains the same while form differs. Markets express contemporary trends of the periods. Only in the 3 rd example materials are easy to clean.

STANDARDS STUDY BODY MEASUREMENTS AND SPACE REQUIREMENTS

INCLUSIVE DESIGN STANDARDS

ACCESSIBLE BUILDINGS: The dimensions of the movement area are 0.90-1.80 m and may overlap - except in front of lift doors. A depth and width of at least 1.50 m should be provided in every room for turning

STAIRS • Spirals to be avoided as tread height is importtant and for easy movement •No nosing as it makes the edge slippery •optimum pitch - 2 r + t = height of person For outside stairs, low steps- of 12 x 41 to 16 x 30 em •emergency stairs should, in contrast, make it possible to change level quickly an denclosed. •Exit width should be ~ stair width. Every location in inhabited rooms and basements must be ~35 m from the stairwell of at least one legally essential stairway or exit. •Any openings from stairwells into cellars, self-closing doors with a fire resistance rating of 30 minutes. •Emergency stairways for customers must be at least 2.0 m wide and may not exceed a width of 2.5 m.

•min. 1.50 m wide in corridors, main routes and next to stairs up and down. •parking places, next to the long side of the vehicle of a wheelchairuser in car parks •min. 1.20 m wide alongside facilities which a wheelchair user has to approach fromthe side, between the wheel kerbs of a ramp and next to operated equipment. •min. 0.90 m wide in access ways next to cash desks and checkpoints and on side routes. •Accessibility without stepsAll levels of buildings designed in accordance with the principles of accessibility must be accessible without steps, i.e. using a lift or a ramp. . •Ramps May have a maximum slope of 6% ~ 0. If ramps are longer than6 m, an intermediate landing of min. 1.50 m length is required.Clear ramp width must be min. 1.20 m. •Stairs. The movement area next to the stairs going up and down must bemin. 1.50 m wide •Sanitary facilities At least one toilet must be provided for wheelchair users in all sanitary facilities. The seat height should be 48 em ~ 8. •Corridors and meeting areas Corridors and routes longer than 15 m must have a passing place for two wheelchair users of at least 1.80 m width and depth. •Wheelchair parking place A wheelchair parking place for each wheelchair user is to be included in the design, preferably in the entrance area.

Markets are sometimes built as sheds with internal levels or adaptive space REPAIR AREA: TRUCKS AND VEHICLES THERE FOR REGULAR USE NEED REPAIR AND MAINTAINANCE AREA FIRE STATION: Fire sub-station for local call-outs can consist of: fire engine parking, equipment room, store for special equipment, training room (multi-purpose room for administration and control centre), social rooms, building services

CASE STUDIES CASE STUDY

FOCUS/PARAMETER

GARMOLATE MARKET BANGLADESH VILLAGE MARKET

PUBLIC PLACE PROGRAMME AND DESIGN CULTURAL RESPONSE

MARKTHAL WHOLESALE

CONTEMPORARY EXAMPLES

TINAN WHOLESALE

AROUND THE WORLD

BURSA WHOLESALE MARKET MARKETS OF BARCELONA KOYAMBEDU MARKET

INDIAN PROJECTS IN SIMILAR SCALE

MAFCO WHOLESALE MARKET

AND FUNCTION, DETAIL STUDY

KOYAMBEDU MARKET IS THE LIVE STUDY AND THE BASIS OF REQUIREMENTS FOR THE PROJECT AND HENCE ANALYSED IN DETAIL COMPARED TO OTHER EXAMPLES. GRAMALOTE, COLOMBIA Architects: Niro Arquitectura, OAU | Area: 1300 m² Year: 2017 The roof was designed to be an architectural reference and meeting point for inhabitants of the town. It is made up of a concrete structural module, defined by inverted folds and a rainwater collection mechanism in its roof and columns. By arranging eight modules of three, a roof that demonstrates unity in the architectural ensemble is created.

topography with a 25% and 30% slope, which forces the creation of a continuous zigzag path between the higher and lower accesses of the market square.

The lower part of the square has a multiuse platform attached to the main access in which a farmers market, a food court, bazaars, musical events, etc. can operate viewpoint towards the landscape 70 commercial stalls were generated for the market place 2 types This clay facade is retracted at the upper part of the lot in order to create an entrance hall

VILLAGE MARKET BANGLADESH The challenge to integrate modern and traditional also creating a place that builds social cohesion, encourages education, respects religious beliefs, creates something of communal pride The task at hand was to respect and mix the market dynamics with outstanding architecture and a flair of Dutch pragmatism. The market is organized along three main functions: the market function along one axes (horticulture and aquaculture), the facilitating of social and educational functions for the local farmers along the other axes (retail and information center) and finally the surrounding Tech Village where food is processed and cooled using state of the art hardware.’

The traditional pavilion (which expedite the form of contextual bazar) enclave by the technology; The Dutch clock gable intermingled with Bengali motifs on red bricks; the symbolic city of trade floor- buttressed by the tech village behind. ensure traditional artisanal skills were highlighted - pride in the facade CONTEMPORARY MARKET DESIGNS . Markthal includes a huge market floor on the ground floor under an arch of apartments. Its shape, its colourful interior and the height turns Markthal into an unique spectacle.Basement tunnel loading at another square - cools surrounding buildings also Keeping the closure as transparent as possible a cable net façade was chosen which needs very few constructive elements. Its principle is comparable to a tennis racke Alarge bat stays integrated into the façade Markthal is a building without a backside An ecologist was invited to improve the ecological value of the inner city location and advised to create space for bats and swifts. On the western façade of the 11th floor are four.

The building would consolidate these commercial activities, providing the city with a centralized control point from which to monitor the Bursa‟s food supply. By reinstalling steel into the architecture of the Wholesale Greengrocer‟s Market, a sense of emotional satisfaction was also achieved in the place, apart from all the functional conventionality.

A high area topped with a steel spanned arched roof provides a healthy and orderly atmosphere for trade, as it is with grand bazaars of authentic Turkish architecture. Steel allowed reflecting Greengrocer's Market's unique character; and therefore, was the most suitable material. TINAN WHOLESALE MARKET

MVRDV has broken ground on a new wholesale market for fruit and vegetables in Tainan. With its terraced accessible green roof, the open-air market will not only be an important hub for Tainan’s food supply chain, but also a destination for meeting, socialising, and taking in views of the surrounding landscape from the building’s accessible green farming roof.

On one side, a simple four-storey structure contains the market’s administrative offices, a restaurant, and an exhibition centre where agricultural products from the region can be displayed, making the building ideal for school visits. This four-storey addition punctures the main structure, providing a secondary access to the landscaped roof

MARKETS OF BARCELON: ADAPTIVE REUSE RENUVANATION ARE IN TREND FUSING MODERN ART AND ARCHHITECTURE NEIGHBOURHOOD MARKETS AND MORE REGULATED.

MAFCO WHOLESALE MARKET MAHARASH TRA AGRO FOOD PROCESSING CORPORATI ON THANE BHELAPUR ROAD VASHI AND SANPADA inactive to improper functioning and circulation and ampc in vicinity Four trucking courts with auction halls mark the vehicular entry to the market The major element that structures the plan is the street It cuts through the body of buildings, forming a series of linked open-to-sky spaces. These streets turn inwards from the roads that border the market emphasizing the pedestrian nature of circulation Auction hall: Each bay of the auction hall is 18.29 m long and 9.14 m wide. It is covered by an inclined concrete roof with gullies for the disposal of rainwater.

Behind the auction halls a wide inner pedestrian circulation path connects the two defining find first specific ends where the community functions for the traders are located. Bordering this pedestrian strip are the trading cells and the semi-wholesale market, with its shaded streets and courts defining the edges and the inner spaces of the market.

. The dimensions chosen here are 18.29 m, 9.14 m, 4.57 m and 3.65 m. Each cell comprises three distinct spaces: (i) the office or ‘pedhi’, (ii) a godown, and (iii) sleeping space for Trading cells: All trading cells are accommodated within a standard dimension of 18.29 m, divisible by numbers from 1 to 6

The wholesale market: This market within a market consists of rows of raised platforms for selling activities with circulation aisles on the ground floor, and smaller offices on the first floor. Each small office has a platform for discussions at the window side. Four such 18.30 m x 13.10 m units make a cluster, and are connected by two pairs of staircases and an upper-level deck in a 4.57 m wide inner street that crosses the central hall. These can be extended in the future along the principal axis of the central halls.

Banks: Three branch are banks within accommodated the same structural bay that makes the trading cells. A central banking space is flanked by ancillary spaces on either side. The thin shell roof over the central five bays is cambered on the principal axis of the shell

Structure: Each unit of the shell spans on its longer axis two reinforced concrete trusses. Each truss carries two units of shell on a concrete column grid of 9.14 m x 13.1 m. The presence of marine clay makes it necessary to have concentrated point loading for effective and economical foundations. The plinth beams carry the internal partition loads and the long spans permit flexibility in the arrangement of these partitions. The concrete work is exposed, while the rest of the construction is plastered and painted

KOYAMBEDU MARKET Asia’s largest market for perishables combining wholesale and retail.ARCHITECT - Ar.Kuldip Singh (Sagoo + Associates, Delhi) executed by : Murali Architects Chennai YEAR:1996 AREA: 67 acres, LINKS: stock from all over India to Koyambedu for Tamilnadu and from the sources of Tamil Nadu to other parts. CONNECTIVITY: Central station via Poonamalle high road and airport through Jawaharlal Nehru road CMBT bus terminus beside it. ACCESS: Poonamalle High Road - 25m wide app -all vehicles Jawaharlal Nehru Road - 33m road all vehicles A road - 10m road no heavy vehicle Kali amman koil street - 25m road all vechiles c road - e road - 20m road - all vehicles b road - all vehicles

Roads developed exclusively for the market, maintained out of shop rents though used by the general public for connectivity Koyambedu market provides livelihood for around 20,000 workers out of which 11,000 are within the site FOOTFALL/DAY: >1,00,000 HEAVY VEHICLE:>1000 MINI TRUCK:>2500/PERDAY AUTO:50/PER 21 HOUR TWO WHEELER: 150/HOUR 75 TWO WHEELER / PER DAY - MERCHANTS

VIEWS OF ROADS AROUND THE MARKET 5.30 PM THURSDAY PANDEMIC SENARIO

PRODUCTS: Flowers, Fruits, vegetables, greens, food grains - chosen according to Perishables Act. vegetables market being the largest with 22 acres The market is divided into 4 based on products and named on leaders.(Kamarajar flower market, Anna fruit market and Periyar vegetable market) Koyambedu market has a footfall of 50,000 people a day and provides employment for 11,000 people app.

ACTIVITY: •OPENING OF SHOPS BASED ON THEIR LOAD CONVENIENCE FROM 10PM •DAILY WAGE LABOURORS COME FOR NIGHT STAY •HEAVY VEHICLES ALLOWED INTO CITY FROM 11PM REACHES KOYAMBEDU FROM 12 •UNLOADING FROM TRUCK AND LOADING IN MINI TRUCKS AND STOCKING TILL 10 AM •PEEK HOURS - FLOWER MARKET 3 am - 10am •LEAST ACTIVE HOURS 3pm- 7 pm •RETAIL ACTIVE AND OPEN TILL EVENING •COVID pandemic has brought down footfall, timings, activity and circulation is regulated as designed unlike the negligent way before FLOOD: It is situated on naturally low-lying areas between the Coovum River and the Virugambakkam - Arumbakkam channel. The severe flooding in 2015 not only crippled all modes of transport and city-wide food supplies, but also put $191.3 Million investments at stake to damage from inundation. With 85% of all surfaces being impervious, the absorption capacity and ground water levels have faced severe decline over the years. In addition, the Koyambedu Wholesale Market Complex is poorly maintained, creating 200 tons of unmanaged waste daily dumped into Kodungaiyur23 dump yard

SERVICES There are several services and facilities needed for a market of this kind to function the . market. SERVICES / FACILITIES THAT CAN BE ADDED: • Amma unavagam for labourers • Day care • Horticulture • Compost pit (manure) •More halt rooms •Solar panels, recycling ,processing units WATER SUPPLY: Supply station not working. Sump is filled, treated in R.O and filled in plastic cans which are carried to shops adding hindrance to the existing circulation LUXURY: The existing 2400 sq ft shops are g+1 structures with storage, admin and resting Spaces in 1st storey with staircase within

FACILITIES IN KOYAMBEDU MARKET

FLOWER MARKET •Flowers are light and hence carrying is easy. Their fragrance welcomes people, •Mostly flowers come from banglore and north India while indegeneous varieties are predominantly from Madurai surroundings •Flowers need water to be maintained unlike fruits. • They make the space less shabby than fruits. •No vehicles such as 90ft lorries or huge trucks are used,

For easy unloading from trucks in d exterior 8 sub entries Hotel at the entrance for load man greatly need it. Grand entrance at the end of an axis (pedestrian entry) G+1 STRUCTURE 3 Levels vehicular access to ground and 1st floor Ground and firstwholesale mezanine pondcourtyard - retail transition cum circulation corridors - both retail and wholesale

SERVICE CORE •NOT IN WIND DIRECTION, •NOT DIRECTLY VISIBLE HIDDEN BY AXIAL CIRCULATION •AT THE JUCTION OF AXISES •CONNECTION THE 4 QUATERS(RETAIL,PLAZA, WHOLESALE •EASY ACCESS FROM

GRID PLANNING- CENTRALISED ORGANISATION- LINEAR CIRCULATION REPETETIVE MODULES Linearity is a must for markets for to keep people moving. But it make us feel unsafe and tired at a point This is broken by centralised organization and cutouts. This also provides diverse circulation choices all sides connected and levels interlocked by circulation corridor also facilitating easy repetition of modules and maintenance

There are 5 varieties of shops varying in size and layout t MATERIALS: STONE CLADDING, KADAPPA STONE STONE, CEMENT FLOORING, CONTRETE FINISHES, NUTRAL COLORS WHERE FLOWERS GAIN ATTENTION SHOPS IN 1ST FLOOR VS GROUND VARIES IN FUNCTION AND LAYOUT

FRUIT AND VEGETABLE MARKET

GODOWN - 2 HUGE CELLS WOTH COMMON RAISED PLINTH SHOPS INDIVIDUALLY

ONLY COMMERCIAL AGENTS, NO PEOPLE ORIENTED PROGRAMMES

PERMANANCY FLEXIBILITY WHOLENESS SOCIAL LIFE RESPONSIVENESS

HIRARCHY OF SPACES – COURT – STREET – SERVICE SHOPS AT THE NODES

RESPONSIVENESS: The built environment should provide its users with an essentially democratic setting, enriching their oppurtunities by maximising the degree of choice available to them. 32

G+1 AT LARGER SPACES CONTRIBUTING TO THE ELEVATION AND SENSE OF PLACE

LESS INTRICATE SURFACES, DARK COLORS ANTI SKID BUT SMOOTH AND SIMPLER FORMS ARE EASIER TO MAINTAIN.

NO YOUTH/VOLUNTEe R OR COMMUNITY ATTRACTION MERELY AN ECONOMIC COMPULSION

Reduce detailing and dead spots for easy maintenance. Avoid underground/negative spaces of shelter

Plumbing connections only to hotels restricting huge labor crowd from over crowing the inside market TENSILE ROOFING TO be DETAILED WITH THE MODULES

NOT MANY WOMEN AND CHILDREN REASON: TOO CROWDED LESS COMFORT AND SECURITY

PHOTOS – CASE STUDY - KOYAMBEDU

FLOWER MARKET COLUMNS FORMING THE MOVEMENT GRID

VENDORS PARKING CLOSE TO SHOPS – UNORGANISED LEVELS TO SEGREGATE TRACKS

INTRICATE – FLORAL CARVING ON THE CEILING – WITH EMBEDDED ELECTRICAL FACILITY

PEDESTRIAN RAMPS AND UNDERSPACES – INSESCUREMAINTAINED NG

Gable for future expansion Considerable cattle movement Different Shop modules – transition spaces maximumShops in 1st floor not prefered

Toilets at nodes and focus soiling user experience

Garbage circulation along user circulation

Congestion during critical hour due to lack of separate consumer track and parking for wholesale

Truck parks within circulation is essential considering turns and one way flow for trucks and separate wholesale consumer circulation is essential

Toilets pulling back user experience and hygiene

Flood retail is most affected – labour and Workers recreation required during leisure hours

Elements with more than one use vendor parking labour resting is preferred close to shops FEASIBILITY OF VERTICALITY: Markets are restricted to horizontal expansion due to maintenance and circulation of goods and garbage. FSI 2. Areas with less loading activity can be extended vertically and use of modern facilities can make it more feasible

CASESTUDY COMPARITIVE ANALYSIS

SIGNIFICANT DIFFERENCE IN DESIGN BASED ON PRODUCT QUALITIES

SITE SELECTION AND BRIEF

SITE SELECTION AND ANALYSIS The site needs to lie in either of the following 3 highway wings

MATHUR NORTH CHENNAI

Ch – Blr highway WEST CHENNAI

GST ROAD SOUTH CHENNAI

SITE COMPARISON

THIRUMAZHISAI PARAMETERS

SINGAPERUMAL KOVIL

THIRUMAZHISAI SITE CHOSEN BASED ON THE ABOVE 42

SITE ANALYSIS

BRIEF AND ZONNING PROCESS

AREA STATEMENT AND PROJECT BRIEF

DIVERSITY IN ACITIES,SPACES THAT RESPOND TO NEIGHBOURHOOD AND INVOLVE COMMUNITY FORM THE SOUL OF PLACEMAKING

ZONNING OPTIONS AND CONCEPT DEVELOPMENT

SPATIAL ORGANISATION AND CONCEPTUAL IDEAS FOR PLACEMAKING BASED ON CASESTUDY ANALYSIS

DETAILED AREA STATEMENT

EVOLUTION OF MASTER PLAN: ROUGHLY DESIGNED SHOP MODULES IN RESPECTIVE SIZES ARRANGED IN DIFFERENT WAYS TO EXPLORE PROS AND CONS OF VARIOUS CIRCULATION AND ORGANISATION OPTIONS

48 PAPER CARDS – SHOP MODULES- ON SITE GRID PLANE

EVOLVED ZONNING AND CONCEPTUAL PLAN

GOODS FLOW FROM LARGE TO LESS QUANTITY TOWARDS PERIPHERY (WHOLESALE TO KIOSK) FLOWER MARKET AND MARKET CORE AT COMMON ENDS SLIPTING OF SITE FOR BETTER LEGIBILITY – LESS CONGESTION - BETTER PLACEMAKING

KIOSK FOOT BRIDGE ABUTTING THE ROADS

MASTER PLAN STAGE 1

DISTRIBUTED TRUCK PARKING

CRIT:  UNDERGROUND SUBWAY NOT PREFERRED  REPETITION IN SHOP ORGANISATION TO BE BROKEN  MARKET DEVIDED INTO 2 COMPLETELY, NEEDS TO BE INTEGRATED 50  OSR TO BE DESIGNED

ADAPTIVE USE OF HUGE WHOLESALE BAYS SHOP MODULES REDUCE PARKING YARD NECESSITY SAME GOODS FLOW TO BOTH SIDES EACH EASILY ACCESSIBLE BY DIFFERENT NEIGHBOURHOOD INTEGRATED WITH GREEN – LEISURE SPACES AND PARKS(ECONOMIC GROUPS IN NEIGHBOURHOOD DON’T SPEND SEPARATE TIME FOR LEISURE HENCE COMMUNITY FARMING ALSO PROVIDES LIVELIHOOD

TRUCK CIRCULATION 11PM-5AM

WEIGH BRIDGE

CRUCIAL TIME CIRCULATION Trucks exit and semi-wholesale consumers enter in. Hence it’s the most crucial time for vehicle circulation. Truck parking is predominantly along its circulation while it’s the opposite for vehicles

It’s in the retail hours that the 2 parts of the market is completely connected for pedestrians, The huge wholesale bays serve as parking and food court creating the best interaction and circulation

Truck parking bays substitutes parking yard necessity. Bamboo partitions making modules adaptable

WHOLESALE MODULE 2 Common terrace for labour stay, cold storage and terrace garden Flat roof for better water harvesting and climate response. Vendor control around the shop with maximum storage space and toilet/ Transitional spaces for handling goods

SEMI WHOLE SALE MODULE TRADITIONAL ELEMENTS AND CLIMATE RESPONSIVE MATERIALS USED IN ALL MODULES CONSIDERING WIND, CUSTOMER AND PRODUCT FLOW. Lighting and display of goods.

SECTION CC’

This the typology that’s most affected by seasonal sale. Hence seasonal expansion courts and expansion trays help adaption

REATIL - MODULE 1

Singly loaded arrangement for better safety and fire escape

Mostly transition spaces for display unlike wholesale Designed to distribute crowd

Openings designed to view products before entering its shop area

Inbuilt segregated disposal bins and service corridor for module 2 to ease disposal

BIBILOGRAPHY      

           

http://www.fao.org/3/t0521e/T0521E04.htm https://www.smartcitiesdive.com/ex/sustainablecitiescollective/reflecting-today-smarket-trends-report-barcelona/1084971/ https://qcode.us/codes/placercounty/view.php?topic=17-2-vii-17_54-17_54_060 https://www.pps.org/article/6thmktstangires https://reflectionsindevelopment.wordpress.com/2012/02/20/the-public-marketand-the-city-significance-of-the-public-market-part-i/ https://www.cambridge.org/core/journals/urban-history/article/introductionmarkets-in-modernization-transformations-in-urban-market-space-and-practice-c1800-c-1970/CA320B2EB40FE0B996C0F87D0DAAE29E http://www.theplanjournal.com/article/unconventional-engagement-revivingurban-marketplace https://architizer.com/blog/inspiration/collections/market-hall-design/ [14:07, 1/11/2021] https://architizer.com/blog/inspiration/collections/market-halldesign/ https://uploadsssl.webflow.com/5810e16fbe876cec6bcbd86e/5b71f88ec6f4726edfe3857d_2018%2 0placemaking%20booklet.pdf https://futurearchitectureplatform.org/projects/44ce3b6a-95da-4f9a-a44e5c09ba345bce/ https://www.pps.org/article/five-essential-elements-of-a-placemaking-campaign https://www.dtnext.in/News/City/2019/10/13021324/1191793/Pain-pointsTraders-raise-a-stink-over-waste-at-Koyambedu.vpf https://archello.com/project/wholesale-fruit-and-vegetable-market https://qcode.us/codes/placercounty/view.php?topic=17-2-vii-17_54-17_54_060 https://www.dtnext.in/News/TopNews/2018/05/19223337/1073057/This-farmschool-redefines-traditional-ways-of-education.vpf https://sites.google.com/site/knowyourvegetables/all-about-vegetable-types https://www.pngitem.com/middle/hmihRmi_indian-people-png-indian-people-pngfile-transparent/ https://www.pngkey.com/detail/u2q8u2t4q8a9a9w7_india-india-people-cutout/ https://www.kindpng.com/free/indian-woman/ https://www.kindpng.com/free/indian-woman/ https://www.alamy.com/indian-labourers-working-during-the-rice-harvest-keralaindia-image155452700.html

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200 Finance Dissertation Topics: Quick Ideas For Students

Finance dissertation topics are on-demand in the 21st century. But why is this so? It may perplex you how everyone is up and down looking for interesting, quality finance topics. However, the answer is simple: because fascinating finance dissertation topics can earn students bonus points.

We will delve into that in just a second. Your finance topic dictates the difficulty of the assignment you are going to handle. Landing on the right topic means that you will not have to toil as much as when you pick a highly complex topic. Does it make sense?

Let’s explore the nitty-gritty of finance dissertation papers before we get into mentioning the top-rated finance research topics list.

What Is A Finance Dissertation?

As the name goes, finance dissertation is a kind of writing that investigates a particular finance topic selected by the student. The topics range from the stock market, banking, and risk management to healthcare finance topics.

This dissertation provides the student with a degree of academic self-confidence and personal satisfaction in the finance field. Finance writing requires extensive research to create a persuasive paper in the end.

Writing Tips For Finance Dissertations

Are you uncertain concerning what you need to do to compose a top-notch finance dissertation? Worry no more! Our professional writers have put together some essential suggestions to kick you off. In the next few minutes, you will be in a position to create a perfect finance dissertation painstakingly:

Narrow down your topic : Trim down your finance topic to a specific niche. It should focus on one region; either micro-finance, macro-finance, or internet banking.
Verify your facts : Finance is a field that includes a lot of statistical data to be followed logically. Therefore, verify facts and figures with reliable sources before opting to use them in your paper.
Write concisely : Unlike other papers with long narrative tales, you should encapsulate a finance paper into a tight, concise paper. The rule of ‘short is sweet’ technically applies here at great length.
Arrange your data neatly : A paper that is stuffed with numerals and charts all over may turn down a reader at first sight. For an impressive finance thesis, know-how and when to use your data.
Write simply : Avoid jargon that may confuse an ordinary reader. Where a need is for technical terms to be used, illustrate them with relatable examples. Simplicity is gold in a finance dissertation. So, use it well.

With these tips and tricks, you are all set to start writing your finance paper. We now advance to another crucial part that will make sure your finance paper is refined and at per with your institution’s academic standards.

General Structure of a Finance Dissertation

It is crucial to consult your supervisor regarding your dissertation’s research methodology, structure, style, and reasonable length. Depending on the guidance of your supervisor, the structure may vary. Nonetheless, as a general guide, ensure the following sections are part and parcel of your dissertation:

Introduction: State the problem that you intend to address in your dissertation. It also includes a definition of key terms, the relevance of the topic and a summary of hypotheses.
Theoretical and empirical literature, hypotheses development and contribution: It provides the theoretical framework of your study. The hypotheses are based on the literature review.
Data and methodology: State the model (i.e. dependent and key independent variables) that you want to use the drawing on theoretical framework or economic argument that you may employ for your analysis. Define all control variables and describe the data used to test the hypothesis.
Empirical results: Describe the results and mention whether they are consistent with the hypotheses and relate them with the existing evidence in the literature. You will also describe the statistical and practical/economic significance of your findings.
Summary and conclusion: Summarize your research and state the general conclusion with relevant implications.

It is important to have all the dataset you want to use readily available before finalizing the topic. The dataset is essential for testing your hypotheses.

There are thousands of research topics for finance students available all over the internet and academic books. You only have to browse and lookup for the latest research or refer to past readings or course lectures.

Even though this exercise may look simple enough on the surface, it takes a lot of time to consider what makes for interesting finance topics adequately. Not all ideas you find will achieve the academic requirements that your supervisor expects from you.

Here is a list of freshly mint topics to use for numerous finance situations:

Impressive Healthcare Finance Topics

Healthcare involves more than just treating patients and administering injections. There are finance aspects that also come into play, including:

Strategies for marketplace achievement in turbulent times: Medical staff marketing
Effects of the employer executive compensation and benefits plan after the Tax Reform Act of 1986
Improving profitability through accelerating philanthropic giving to healthcare systems
Acceleration and effective information strategies for cash management in hospitals
Finding the system’s solution to health care cost accounting
How hospitals spend money from charitable organizations and donor funding
Models of enhancing cost accounting efforts by improving existing information sources
Strategies of increasing cash flow with a patient accounting review
A systematic review of productivity, cost accounting, and information systems
A study of the cost accounting strategies under the prospective payment system
How to manage bad debt and charity care accounts in hospitals
Achieving more value from managed care efforts in healthcare systems
Strategies of achieving economies of scale through shared ancillary and support services
Profitable ways of financing the acquisition of a health care enterprise
Effects of mergers and acquisitions on private hospitals
Measuring nursing costs with patient acuity data in hospitals
Affordable treatment and care for long-term and terminal diseases
Survey of the organization and structure of a hospital’s administration concerning financing
Impact of culture and globalization on healthcare financing
Discuss the necessity for universal health coverage in the United States

Finance Management Project Topics

If you are a finance management enthusiast, this section will impress you the most:

The impact of corrupt bank managers on its sustainability
How banks finance small and medium-scale enterprises
Loan granting and its recovery problems on commercial banks
An evaluation of credit management in the banking industry
The role of microfinance banks in the alleviation of poverty in the US
Comparative evaluation strategies in mergers and acquisitions
How to plan and invest in the insurance sector and tax planning
Impact of shareholders on decision-making processes on banks
How diversity in banks affects management and leadership practices
Credit management techniques that work for small scale enterprises
Appraisal on the impact of effective credit management on the profitability of commercial banks
The impact of quantitative tools of monetary policy on the performance of deposit of commercial banks
Financial management practices in the insurance industry and risk management
The role of the capital market in economic development
Problems facing financial institutions to the growth of small scale business in the USA
Why training and development of human resources is a critical factor in bank operations
The impact of universal banking financial system on the credibility
Security threats to effective management in banks
The effect of fiscal and monetary policy in controlling unemployment
The effects of financial leverage on company performance

Topics in Mathematics With Applications in Finance

Mathematics and finance correlate in several ways in that they borrow concepts from each other. Here are some of the mathematics concepts that apply to finance paper topics:

Linear algebra
Probability theory
Stochastic processes
Regression analysis
Value at risk models
Time series analysis
Volatility modelling
Regularized pricing and risk models
Commodity models
Portfolio theory
Factor modelling
Stochastic differential equations
Ross recovery theorem
Option, price, and probability duality
Black-Scholes formula, Risk-neutral valuation
Introduction to counterparty credit risk
HJM model for interest rates and credit
Quanto credit hedging
Calculus in finance and its application

International Finance Topics

International finance research topics deal with a range of monetary exchanges between two or more nations. Below is a list of international research topics in finance for you to browse through and pick a relevant one:

A study of the most important concepts in international finance
How internal auditing enhances good corporate governance practice in an organization
Factors that affect the capital structure of Go Public manufacturing companies
A financial engineering perspective on the causes of large price changes
Corporate governance and board of directors responsibilities
An exploratory study on the management of support services in international organizations
An accounting perspective of the need for theorizing corporation
Impact of coronavirus on international trade relations
Is business ethics attainable in the global market arena
How exchange rates affect international trading
The role of currency derivatives in shaping the global market
How to improve international capital structure
How to forecast exchange rates
Ways of measuring exposure to exchange rates fluctuations
How to hedge exposure to exchange rates fluctuations globally
How foreign direct investment puts individual countries at risk
How to stabilize international capital markets
A study of shadow banking in the global environment
A comparative analysis of Western markets and African markets
Exploring the monetary funding opportunities by the International Monetary Fund

Corporate Finance Research Topics

These 20 topics have the potential to help you write an amazing corporate finance paper, provided you have the will to work hard on your paper:

Short- and long-term investment needs for working capital trends
Identifying proper capital structure models for a company
How capital structure and an organization’s funding of its operations relate
Corporate finance decision making in unstable stock markets
The effect of firm size on financial decision making incorporates
Compare and contrast the different internationally recognized corporate financial reporting standards
Evaluate the emerging concept integrated reporting in corporate finance
Managing transparency in corporate financial decisions
How technological connectivity has helped in integrated financial management
How different investment models contribute to the success of a corporate
The essence of valuation of cash flows in financial and non-financial corporates
Identify the prevalent financial innovations in the USA
Ways in which governance influences corporate financial activities
Impact of taxes on dividend policies in developed nations
How corporate strategies related to corporate finance
Implications of the global economic crisis in the backdrop of corporate finance concepts
How information technology impact corporate relations among companies
Evaluate the effectiveness of corporate financing tools and techniques
How do FDI strategies compare in Europe and Asia?
The role of transparency and liquidity in alternative corporate investments

Finance Debate Topics

These finance debate topics are formulated in keeping with emerging financial issues globally:

Is China’s economy on the verge of ousting that of the US?
Does the dynamic nature of the global market affect the financial alienations of countries?
Is Foreign Direct Investment in retail sector good for the US?
Is it possible to maintain stable oil prices in the world?
Are multinational corporations good for the global economy?
Does the country of origin matter in selling a product?
Are financial companies misusing ethics in marketing?
Why should consumer always be king in marketing messages?
Does commercialization serve in the best interest of the consumer?
Why should companies bother having a mission statement?
Why should hospitals receive tax subsidies and levies on drugs?
Is television the best medium for advertisement?
Is the guarantor principle security or a myth?
Compare and contrast market trends in capitalism versus Marxism states
Does the name of a business have an impact on its development record?
Is it the responsibility of the government to finance small-scale business enterprises?
Does budgeting truly serve its purpose in a company?
Why should agricultural imports be banned?
Is advertising a waste of company resources?
Why privatization will lead to less corruption in companies

Finance Topics For Presentation

Is your group or individual finance presentation giving you sleepless nights just because you do not have a topic? Worry no more!

The role of diplomatic ties in enhancing financial relations between countries
Should banks use force when recovering loans from long-term defaulters?
Why mortgages are becoming difficult to repay among the middle class
Ways of improving the skilled workforce in developing
How technology creates income disparities among social classes
The role of rational thinking in making financial decisions
How much capital is necessary for a start-up?
Are investments in betting firms good for young people?
How co-operatives are important in promoting communism in a society
Why should countries stop receiving foreign aids and depend on themselves?
Compare and contrast the performance of private sectors over public sectors
How frequent should reforms be conducted in companies?
How globalization affects nationalism
Theories of financial development that is still applicable today
Should business people head the finance ministry of countries?
The impact of the transport sector on revenue and tax collection
The impact of space exploration on the country’s economy
How regional blocs are impacting developing nations
Factors contributing to the growth of online scams
What is the impact of trade unions in promoting businesses?

Finance Research Topics For MBA

Here is our best list of top-rated MBA financial topics to write about in 2023, which will generate more passion for a debate:

Evaluate the effect of the Global crisis to use the line of credit in maintaining cash flow
Discuss options for investment in the shipping industry in the US
Financial risk management in the maritime industry: A case study of the blue economy
Analyze the various financial risk indicators
Financial laws that prevent volatility in the financial market
How the global recession has impacted domestic banking industries
Discuss IMF’s initiatives in tackling internal inefficiency of new projects
How the WTO is essential in the global financial market
The link between corporate and capital structures
Why is it important to have an individual investment?
How to handle credit crisis in financial marketing
Financial planning for salaried employee and strategies for tax savings
A study on Cost And Costing Models in Companies
A critical study on investment patterns and preferences of retail investors
Risk portfolio and perception management of equity investors
Is there room for improvement in electronic payment systems?
Risks and opportunities of investments versus savings
Impact of investor awareness towards commodities in the market
Is taxation a selling tool for life insurance
Impact of earnings per share

Public Finance Topics

These interesting finance topics may augur well with university students majoring in public finance:

Financial assistance for businesses and workers during Coronavirus lockdowns
Debt sustainability in developing countries
How we can use public money to leverage private funds
Analyze the use of public funds in developed versus developing countries
The reliability of sovereign credit ratings for investors in government securities
Propose a method of analysis on the cost-benefit ratio of any government project
The role of entities in charge of financial intermediation
The reciprocity and impact of tariff barriers
Impact of the exempted goods prices on the trade deficit
Investor penalties and its impact in the form of taxes and penalties
Public government projects that use private funds
Ways of measuring the cost of sustainability
Maintaining economic growth to avoid a strong recession
The impact of the declining income and consumption rates
Effects of quarantine and forced suspension of economic activity
Innovative means of limiting the scale of pandemic development
The growing scale of the public debt of the public finance system
A critical analysis of the epidemiological safety instruments used in countries
The growing debt crisis of the state finance system
How to permanently improve and increase the scale of anti-crisis socio-economic policy planning

Business Finance Topics

You can address the following business finance research papers topics for your next assignment:

How organizations are raising and managing funds
Analyze the planning, analysis, and control operations and responsibilities of the financial manager
Why business managers should take advantage of the federal stimulus package
Economical ways of negotiating for lower monthly bills
Evaluate the best retirement plans for entrepreneurs
Tax reform changes needed to spearhead businesses to the next level
How politicians can help small businesses make it to the top
Setting up life insurance policies from which you can sidestep the banks and loan yourself money
Why every business manager should know about profit and loss statements, revenue by customers and more.
Advantages of creating multiple corporations to business entrepreneurs
Why good liquidity is a vital weapon in the face of a crisis
Reasons why many people are declaring bankruptcy during the coronavirus pandemic
Why you should closely examine the numbers before making any financial decisions
Benefits of corporations to small scale business ventures
How to start a business without money at hand
Strategies for improving your company’s online presence
Discuss the challenge of debt versus equity for small-scale businesses
The impact of financial decisions on the profitability and the risk of a firm’s operations
Striking a balance between risk and profitability
Why taking the ratio of current assets to current liabilities is important to any business

You can use any of the hot topics mentioned above for your finance dissertation paper or opt for our thesis writing services. We have competitive finance dissertation writing experts ready to tackle your paper to the core.

Try us today!

134 Economics Thesis Topics: Ideas for Outstanding Writing

Writing a thesis is not an easy task. For most of the students, it can be even intimidating, especially when you do not know where to start your research.

Here, we have provided an economics thesis topics list. After all, everyone knows that choosing the right idea is crucial when writing an academic paper. In economics, it can combine history, math, social studies, politics, and numerous other subjects. You should also have solid foundations and a sound factual basis for a thesis. Without these elements, you won’t be able to master your research paper.

The issue is:

It is not always clear what could be seen as an excellent economics thesis topic. Our experts can assist you with this challenge. This list contains some outstanding examples to get you started.

⭐ Thesis in Economics
🔥 Supreme Thesis Topics
👍 Bachelor’s Thesis
😲 Master’s Thesis

📊 Microeconomics

📈 macroeconomics.

🤔 Developmental
👨‍💼 Behavioral
💼 Financial
🌱 Agricultural
🤝‍ Sociology
📚 Ph.D. Topics
📝 How to Pick a Topic

⭐ What Does a Thesis in Economics Look Like?

A good thesis in economics is a blend between an empirical paper and a theoretical one. One of the essential steps in choosing a topic in economics is to decide which one you will write.

You may write, research, analyze statistical data and other information. Or build and study a specific economic model.

Or why not both!

Here are some questions you can ask when deciding what topic to choose:

What has already been written on this topic?
What economic variables will my paper study?
Where should I look for the data?
What econometrics techniques should I use?
What type of model will I study?

The best way to understand what type of research you have to do is to write a thesis proposal. You will most probably be required to submit it anyway. Your thesis supervisor will examine your ideas, methods, list of secondary and primary sources. At some universities, the proposal will be graded.

Master’s thesis and Bachelor’s thesis have three main differences.

After you get the initial feedback, you will have a clear idea of what to adjust before writing your thesis. Only then, you’ll be able to start.

🔥 Supreme Economics Thesis Topics List

Fast fashion in India.
The UK housing prices.
Brexit and European trade.
Behavioral economics.
Healthcare macroeconomics.
COVID-19’s economic impact.
Global gender wage gap.
Commodity dependence in Africa.
International trade – developing countries.
Climate change and business development.

👍 Economics Bachelor’s Thesis Topics

At the U.S. Universities, an undergraduate thesis is very uncommon. However, it depends on the Department Policy.

The biggest challenge with the Bachelor’s Thesis in economics concerns its originality. Even though you are not required to conduct entirely unique research, you have to lack redundant ideas.

You can easily avoid making this mistake by simply choosing one of these topics. Also, consider visiting IvyPanda essays database. It’s a perfect palce to conduct a brainstorming session and come up with fresh ideas for a paper, as well as get tons of inspiration.

The impact of the oil industry on the economic development of Nigeria. The oil industry is vital for the economic development of Nigeria. In this thesis, students can discuss the notion of the resource curse. Analyze the reasons why general people are not benefiting from the oil industry. Why did it produce very little change in the social and economic growth of the country?
Sports Marketing and Advertising: the impact it has on the consumers.
Economic opportunities and challenges of investing in Kenya .
Economic Development in the Tourism Industry in Africa. Since the early 1990s, tourism significantly contributed to the economic growth of African countries. In this thesis, students can talk about the characteristics of the tourist sector in Africa. Or elaborate on specific countries and how their national development plans look like.
Globalization and its significance to business worldwide .
Economic risks connected to investing in Turkey .
The decline in employment rates as the biggest American economy challenge .
The economics of alcohol abuse problems. In this thesis, students can develop several essential issues. First, they can examine how poverty is connected to alcohol abuse. Second, they can see the link between alcohol consumption and productivity. To sum up, students can elaborate on the economic costs of alcohol abuse.
Causes and solutions for unemployment in Great Britain.
Parallel perspective on Global Economic Order: China and America. This thesis can bring a comparative analysis of the economies to a new level. China and The US are the world’s two largest economies. These two countries have a significant impact on the global economic order. So, looking at the set of institutions, policies, rules can be constructive.
The new international economic order after COVID-19
Financial stability of the banking sector in China.
New Electronic Payment Services in Russia.
The influence of culture on different entrepreneurial behaviors.
The impact of natural cultural practices on entrepreneurial activity.
The relationships between national culture and individual behavior.
The main reasons for salary inequalities in different parts of the U.S.

😲 Economics Master’s Thesis Topics

Student life can be fascinating, but it comes with its challenges. One of which is selecting your Master’s thesis topic.

Here is a list of topics for a Master’s thesis in economics. Are you pursuing MPhil in Economics and writing a thesis? Use the following ideas as an inspiration for that. They can also be helpful if you are working on a Master’s thesis in financial economics.

The impact of visual aid in teaching home economics.
The effect of income changes in consumer behaviors in America.
Forces behind socio-economic inequalities in the United States. This thesis can explore three critical factors for socio-economic differences in the United States. In the past 30 years, social disparities increased in the United States. Some of the main reasons are technology, trade, and institutions.
The relationships between economic growth and international development.
Technological innovations and their influence on green and environmental products.
The economics of non-solar renewable energy .

Renewable energy is beneficial for various economic reasons.

The economic consequences of terrorism . Terrorism not only takes away lives and destroys property but also widely affects the economy. It creates uncertainty in the market, increases insurance claims, slows down investment projects, and tourism. This thesis can address all of the ways in which terrorism can affect economies.
Corporate Social Responsibility (CSR) implementation in the Oil and Gas Industry in Africa.
Use of incentives in behavioral economics.
Economic opportunities and challenges of sustainable communities .
Economics of nuclear power plants.
Aid and financial help for emerging markets. This topic is very versatile. Students can look at both the positive and the adverse effects that funding has on the development. There are plenty of excellent examples. Besides, some theories call international help a form of neocolonialism.
Multinational firms impact on economic growth in America .
The effect of natural disasters on economic development in Asia.
The influence of globalization on emerging markets and economic development.

📑 More Economics Thesis Topics: Theme

For some students, it makes more sense to center their search around a certain subject. Sometimes you have an econ area that interests you. You may have an idea about what you want to write, but you did not decide what it will be.

If that’s the case with you, then these economics thesis topics ideas are for you.

An analysis of the energy market in Russia.
The impact of game theory on economic development.
The connection between minimum wage and market equilibrium.
Gender differences in the labor market in the United States. This topic can shed light on gender differences in the labor market in the United States. In the past years, the overall inequality in labor in the markets decreased. However, there is still a lot of work that can be done.
Economic reasons that influence the prices of oil .
Relationship between the Lorenz curve and the Gini coefficient.
Challenges of small businesses in the market economy.
The changes in oil prices: causes and solutions . Universal economic principles do not always apply to the sale and purchase of the oil. The same happens with its cost. In the thesis, talk about what affects the prices. What are the solutions that can be implemented?
The economic analysis of the impact of immigration on the American economy.

Immigration has a little long-run effect on Americans’ wages.

Economic inequality as a result of globalization . Economic inequality becomes even more apparent on the global level. There is a common belief that globalization is the cause of that. Discuss what can be the solutions to these problems. This topic is vital to minimize the gap between the rich and the poor.
The economic explanation of political dishonesty .
Effect of Increasing Interest rates costs in Africa .
The connection between game theory and microeconomics.
Marketing uses in microeconomics.
Financial liability in human-made environmental disasters.
Banks and their role in the economy. Banks are crucial elements of any economy, and this topic covers why. You can explain how banks allow the goods and services to be exchanged. Talk about why banks are so essential for economic growth and stability.
Inflation in the US and ways to reduce its impact.
The connection between politics and economics.
Income Dynamics and demographic economics.
US Market Liquidity and macroeconomics.
Macroeconomics and self-correction of the economy .
The American economy, monetary policy, and monopolies .
The importance of control in macroeconomics. One of the central topics in macroeconomics is grouped around the issue of control. It is quite reasonable that control over money and resources should become a topic of discussion.
Analysis of Africa’s macroeconomics and its performance.
Economics of education in developing markets.
Problems and possible solutions for Japan macroeconomics .
Comparative analysis of British macroeconomics concerning the US .
Public policies and socio-economic disparities.
The world problems through macroeconomic analysis. Indeed, macroeconomics is very complicated. There are many influences, details, and intricacies in it. However, it allows economists to use this complex set of tools to examine the world’s leading problems today.

There are four main problems in macroeconomics.

The connection between employment interest and money.

🤔 Development Economics

Economics of development . This topic is very rich in content. First, explain what it is. Then pay particular attention to domestic and international policies that affect development, income distribution, and economic growth.
The relation between development and incentive for migration.
The impact of natural disasters on the economy and political stability of emerging markets.
The economic consequences of population growth in developing countries.
The role of industrialization in developing countries . The industrialization has been connected with the development. It promotes capital formation and catalyzes economic growth in emerging markets. In this thesis, you can talk about this correlation.
Latin American economic development.
Gender inequality and socio-economic development .
Problems of tax and taxation in connection with economic growth.
The economic impact of terrorism on developing markets.
Religious decline as a key to economic development. Not everyone knows, but a lot of research has been done in the past years on the topic. It argues that decreased religious activity is connected with increased economic growth. This topic is quite controversial. Students who decide to write about it should be extra careful and polite.

👨‍💼 Behavioral Economics

Risk Preferences in Rural South Africa.
Behavioral Economics and Finance .
Applied behavioral economics in marketing strategies. If you want to focus your attention on marketing, this topic is for you. Behavioral economics provides a peculiar lens to look at marketing strategies. It allows marketers to identify common behaviors and adapt their marketing strategies.
The impact of behavioral finance on investment decisions.
Behavioral Economics in Child Nutrition Programs in North Texas.
Guidelines for Behavioral Economics in Healthcare Sector.
Cognitive and behavioral theories in economics .
Cross-cultural consumer behavior and marketing communication. Consumers are not only affected by personal characteristics, but also by the culture they are living in. This topic focuses on the extent it should determine marketing strategy and communication.
Behavior implications of wealth and inequality.

The richest population holds a huge portion of the national income.

Optimism and pessimism for future behavior.

💼 Financial Economics

Financial Economics for Infrastructure and Fiscal Policy .
The use of the economic concept of human capital. Students can focus on the dichotomy between human and nonhuman capital. Many economists believe that human capital is the most crucial of all. Some approach this issue differently. Therefore, students should do their research and find where they stand on this issue.
The analysis of the global financial crisis of 2020s. Share your thoughts, predictions, ideas. Analyze the economic situation that affects almost everyone in the world. This thesis topic will be fresh and original. It can help to start a good and fruitful conversation.
The big data economic challenges for Volvo car.
The connection between finance, economics, and accounting.
Financial economics: Banks competition in the UK .
Risk-Taking by mutual funds as a response to incentives.
Managerial economics and financial accounting as a basis for business decisions.
Stock market overreaction.

🌱 Agricultural Economics

Agricultural economics and agribusiness.
The vulnerability of agricultural business in African countries.
Agricultural economics and environmental considerations of biofuels .
Farmer’s contribution to agricultural social capital.
Agricultural and resource economics. Agricultural and resource economics plays a huge role in development. They are subdivided into four main characteristics which in this topic, students can talk about: – mineral and energy resources; – soil resources, water resources; – biological resources. One or even all of them can be a focus of the thesis.
Water as an economic good in irrigated agriculture.
Agriculture in the economic development of Iran.
The US Agricultural Food Policy and Production .
Pesticides usage on agricultural products in California.

The region of greatest pesticide use was San Joaquin Valley.

An analysis of economic efficiency in agriculture. A lot of research has been done on the question of economic efficiency in agriculture. However, it does not mean there is no place for your study. You have to read a lot of secondary sources to see where your arguments can fit.

🤝‍Economic Sociology

Theory, approach, and method in economics sociology.
Economic sociology of capitalism. While economists believe in the positive effect capitalism has on the economy, the social effect is quite different. The “economic” part of the issue has been studied a lot. However, the sociology of it has been not. This thesis can be very intriguing to read.
Political Economy and Economic Sociology.
Gender and economic sociology .
Progress, sociology, and economics.
Data analysis in economics, sociology, environment .
Economic sociology as a way to understand the human mind.
Economic sociology of money.
Economics, sociology, and psychology of security.
Major principles of economic sociology. In the past decade, economic sociology became an increasingly popular field. Mainly due to it giving a new view on economics, human mind, and behavior. Besides, it explores relationships between politics, law, culture, and gender.

📚 The List of Ph.D. Topics in Economics

If you decide to go to grad school to do your Masters, you will likely end up getting a Ph.D. as well. So, with this plan in mind, think about a field that interests you enough during your Masters. Working with the same topic for both graduate degrees is easier and more effective.

This list of Ph.D. Topics in Economics can help you identify the areas you can work on.

Occupational injuries in Pakistan and its effect on the economy. Injuries are the leading cause of the global burden of disability. Globally, Pakistan was ranked 9th populated country with a large number of unskilled workers. In this dissertation, consider the link between occupational injuries and their effects on the economy.
The study of the Philippines’ economic development.

The Philippine economy is projected to continue on its expansionary path.

Financial derivatives and climate change .
Econometric Analysis of Financial Markets.
Islamic Banking and Financial Markets .
Health economics and policy in the UK.
Health insurance: rationale and economic justification. In this dissertation, students can find different ways to explain and justify health insurance. Starting to philosophical to purely economic grounds. In the past years, there was a lot of discussion regarding the healthcare system for all. What are some of the economic benefits of that?
Colombian economy, economic growth, and inequality.
Benefits of mergers and acquisitions in agribusiness.
Methods to measure financial risks when investing in Africa.
The significance of financial economics in understanding the relationship between a country’s GDP and NDP.
Network effects in cryptocurrency. Cryptocurrencies are not new anymore. However, it is still an original subject for a dissertation. Students can decide to choose several crypto coins and evaluate the importance of the network effect. This effect is particularly significant for Bitcoin. Explain why.
The comparison of the Chinese growth model with the American growth model.
An economic justification versus political expediency.
Pollution Externalities Role in Management Economics .

📝 How to Select an Economics Thesis Topic

As your academic journey is coming to an end, it’s time to pick the right topic for your thesis. The whole academic life you were preparing to undertake this challenge.

Here is the list of six points that will help you to select an economics thesis topic:

Make sure it is something you are genuinely interested in. It is incredibly challenging to write something engaging if you are not interested in the topic. So, choose wisely and chose what excites you.
Draw inspiration from the previous student’s projects. A great place to start is by looking at what the previous students wrote. You can find some fresh ideas and a general direction.
Ask your thesis advisor for his feedback. Most probably, your thesis advisor supervised many students before. They can be a great help too because they know how to assess papers. Before meeting with your professor, do some basic research, and understand what topic is about.
Be original, but not too much. You do not want to spend your time writing about a project that many people wrote about. Your readers will not be interested in reading it, but your professors as well. However, make sure you do not pick anything too obscure. It will leave you with no secondary sources.
Choose a narrow and specific topic. Not only will it allow you to be more original, but also to master a topic. When the issue is too broad, there is just too much information to cover in one thesis.
Go interdisciplinary. If you find yourself interested in history, philosophy, or any other related topic, it can help you write an exceptional thesis in economics. Most of your peers may work on pure economics. Then, the interdisciplinary approach can help you to stand out among them.

Some universities ask their students to focus on topics from one discipline.

Thank you for reading the article to the end! We hope this list of economics thesis topics ideas could help you to gather your thoughts and get inspired. Share it with those who may find it useful. Let us know what you think about it in the comment section below.

🔗 References

Economics Thesis Topics List: Seminars Only
How To Pick A Topic For Your Economics Research Project Or Master’s Thesis: INOMICS, The Site for Economists
What Do Theses and Dissertations Look Like: KU Writing Center, the University of Kansas
Writing Economics: Robert Neugeboren with Mireille Jacobson, University of Harvard
Economics Ph.D. Theses: Department of Economics, University of Sussex Business School, IDEAS_RePEc
World Economic Situation and Prospects 2018: United Nations
Undergraduate Honors Theses: Department of Economics, University of California, Berkeley
Economics Department Dissertations Collection: Economics Department, University of Massachusetts Amherst
Topics for Master Theses: Department of Economics, NHH, Norwegian School of Economics
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The dilemma I faced in getting Thesis proposal for my M Phil programme is taken away. Your article would be a useful guide to many more students.Thank you for your guidance.

Thanks for the feedback, John! Your opinion is very important for us!

I wants it for msc thesis

These are very helpful and concise research topics which I have spent days surfing the internet to get all this while. Thanks for making research life experience easier for me. Keep this good work up.

Thank you, Idris!

Glad to hear that! Thank you for your feedback, Idris!

Excellent research

For research

A very well written, clear and easy-to-read article. It was highly helpful. Thank you!

Thanks for your kind words! We look forward to seeing you again!

UArizona Department of Chemistry and Biochemistry | Home

CBC Outstanding Thesis Awards for 2024

CBC congratulates Shinhye Chloe Park, Rei Ellsworth, and Clare Hotze as this years CBC Outstanding Thesis Award recipients!

Shinhye Chloe Park – First Place Read more about Chloe at this page .

Rei Ellsworth – Second Place "I've been very fortunate to grow up in the Tucson community and have an incredible experience with the University of Arizona. I've gotten to meet some really amazing people during my time in college and am grateful for all of the support of my friends and family. I came into undergrad thinking I would be going into healthcare, but during my time on and off campus have realized that I was much more interested in a research setting.

I'm excited to continue working with my lab after graduation and I'm open to any opportunities that will come my way in the future!"

Clare Hotze -Third Place "I have worked in the Tomasiak Lab for the past four years. My research mainly concerns membrane transport protein structure and function. For my senior thesis, I worked alongside a graduate student to investigate the molecular basis of substrate transport by a membrane protein in yeast that helps to confer resistance to toxic heavy metals to the yeast cell.

Throughout this project and my time in the CBC Department, I learned a lot about biochemistry applications and techniques. I am so grateful for my time in the Tomasiak Lab and the people that mentored me along the way. After graduation, I am attending the University of Kansas Medical School, where I hope to combine my love of research with patient care."

Research Topics & Ideas: Business

50+ Management Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a business/management-related research topic , but aren’t sure where to start. Here, we’ll explore a variety of research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the management domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Business Research Topics

Business /management strategy
Human resources (HR) and industrial psychology
Finance and accounting
Operations management
International business
Actual business dissertations & theses

Strategy-Related Research Topics

An analysis of the impact of digital transformation on business strategy in consulting firms
The role of innovation in transportation practices for creating a competitive advantage within the agricultural sector
Exploring the effect of globalisation on strategic decision-making practices for multinational Fashion brands.
An evaluation of corporate social responsibility in shaping business strategy, a case study of power utilities in Nigeria
Analysing the relationship between corporate culture and business strategy in the new digital era, exploring the role of remote working.
Assessing the impact of sustainability practices on business strategy and performance in the motor vehicle manufacturing industry
An analysis of the effect of social media on strategic partnerships and alliances development in the insurance industry
Exploring the role of data-driven decision-making in business strategy developments following supply-chain disruptions in the agricultural sector
Developing a conceptual framework for assessing the influence of market orientation on business strategy and performance in the video game publishing industry
A review of strategic cost management best practices in the healthcare sector of Indonesia
Identification of key strategic considerations required for the effective implementation of Industry 4.0 to develop a circular economy
Reviewing how Globalisation has affected business model innovation strategies in the education sector
A comparison of merger and acquisition strategies’ effects on novel product development in the Pharmaceutical industry
An analysis of market strategy performance during recessions, a retrospective review of the luxury goods market in the US
Comparing the performance of digital stakeholder engagement strategies and their contribution towards meeting SDGs in the mining sector

Topics & Ideas: Human Resources (HR)

Exploring the impact of digital employee engagement practices on organizational performance in SMEs
The role of diversity and inclusion in the workplace
An evaluation of remote employee training and development programs efficacy in the e-commerce sector
Comparing the effect of flexible work arrangements on employee satisfaction and productivity across generational divides
Assessing the relationship between gender-focused employee empowerment programs and job satisfaction in the UAE
A review of the impact of technology and digitisation on human resource management practices in the construction industry
An analysis of the role of human resource management in talent acquisition and retention in response to globalisation and crisis, a case study of the South African power utility
The influence of leadership style on remote working employee motivation and performance in the education sector.
A comparison of performance appraisal systems for managing employee performance in the luxury retail fashion industry
An examination of the relationship between work-life balance and job satisfaction in blue-collar workplaces, A systematic review
Exploring HR personnel’s experiences managing digital workplace bullying in multinational corporations
Assessing the success of HR team integration following merger and acquisition on employee engagement and performance
Exploring HR green practices and their effects on retention of millennial talent in the fintech industry
Assessing the impact of human resources analytics in successfully navigating digital transformation within the healthcare sector
Exploring the role of HR staff in the development and maintenance of ethical business practices in fintech SMEs
An analysis of employee perceptions of current HRM practices in a fully remote IT workspace

Topics & Ideas: Finance & Accounting

An analysis of the effect of employee financial literacy on decision-making in manufacturing start-ups in Ghana
Assessing the impact of corporate green innovation on financial performance in listed companies in Estonia
Assessing the effect of corporate governance on financial performance in the mining industry in Papua New Guinea
An evaluation of financial risk management practices in the construction industry of Saudi Arabia
Exploring the role of leadership financial literacy in the transition from start-up to scale-up in the retail e-commerce industry.
A review of influential macroeconomic factors on the adoption of cryptocurrencies as legal tender
An examination of the use of financial derivatives in risk management
Exploring the impact of the cryptocurrency disruption on stock trading practices in the EU
An analysis of the relationship between corporate social responsibility and financial performance in academic publishing houses
A comparison of financial ratios performance in evaluating E-commerce startups in South Korea.
An evaluation of the role of government policies in facilitating manufacturing companies’ successful transitioning from start-up to scale-ups in Denmark
Assessing the financial value associated with industry 4.0 transitions in the Indian pharmaceutical industry
Exploring the role of effective e-leadership on financial performance in the Nigerian fintech industry
A review of digital disruptions in CRM practices and their associated financial impact on listed companies during the Covid-19 pandemic
Exploring the importance of Sharia-based business practices on SME financial performance in multicultural countries

Free Webinar: How To Find A Dissertation Research Topic

Ideas: Operations Management

An assessment of the impact of blockchain technology on operations management practices in the transport industry of Estonia
An evaluation of supply chain disruption management strategies and their impact on business performance in Lithuania
Exploring the role of lean manufacturing in the automotive industry of Malaysia and its effects on improving operational efficiency
A critical review of optimal operations management strategies in luxury goods manufacturing for ensuring supply chain resilience
Exploring the role of globalization on Supply chain diversification, a pre/post analysis of the COVID-19 pandemic
An analysis of the relationship between quality management and customer satisfaction in subscription-based business models
Assessing the cost of sustainable sourcing practices on operations management and supply chain resilience in the Cocao industry.
An examination of the adoption of behavioural predictive analytics in operations management practices, a case study of the
Italian automotive industry
Exploring the effect of operational complexity on business performance following digital transformation
An evaluation of barriers to the implementation of agile methods in project management within governmental institutions
Assessing how the relationship between operational processes and business strategy change as companies transition from start-ups to scale-ups
Exploring the relationship between operational management and innovative business models, lessons from the fintech industry
A review of best practices for operations management facilitating the transition towards a circular economy in the fast food industry
Exploring the viability of lean manufacturing practices in Vietnam’s plastics industry
Assessing engagement in cybersecurity considerations associated with operations management practices in industry 4.0 manufacturing

Research Topic Kickstarter - Need Help Finding A Research Topic?

Topics & Ideas: International Business

The impact of cultural differences in communication on international business relationships
An evaluation of the role of government import and export policies in shaping international business practices
The effect of global shipping conditions on international business strategies
An analysis of the challenges of managing multinational corporations: branch management
The influence of social media marketing on international business operations
The role of international trade agreements on business activities in developing countries
An examination of the impact of currency fluctuations on international business and cost competitiveness
The relationship between international business and sustainable development: perspectives and benefits
An evaluation of the challenges and opportunities of doing business in emerging markets such as the renewable energy industry
An analysis of the role of internationalisation via strategic alliances in international business
The impact of cross-cultural management on international business performance
The effect of political instability on international business operations: A case study of Russia
An analysis of the role of intellectual property rights in an international technology company’s business strategies
The relationship between corporate social responsibility and international business strategy: a comparative study of different industries
The impact of technology on international business in the fashion industry

Topics & Ideas: Leadership

A comparative study of the impact of different leadership styles on organizational performance
An evaluation of transformational leadership in today’s non-profit organizations
The role of emotional intelligence in effective leadership and productivity
An analysis of the relationship between leadership style and employee motivation
The influence of diversity and inclusion on leadership practices in South Africa
The impact of Artificial Intelligence technology on leadership in the digital age
An examination of the challenges of leadership in a rapidly changing business environment: examples from the finance industry
The relationship between leadership and corporate culture and job satisfaction
An evaluation of the role of transformational leadership in strategic decision-making
The use of leadership development programs in enhancing leadership effectiveness in multinational organisations
The impact of ethical leadership on organizational trust and reputation: an empirical study
An analysis of the relationship between various leadership styles and employee well-being in healthcare organizations
The role of leadership in promoting good work-life balance and job satisfaction in the age of remote work
The influence of leadership on knowledge sharing and innovation in the technology industry
An investigation of the impact of cultural intelligence on cross-cultural leadership effectiveness in global organizations

Business/Management Dissertation & Theses

While the ideas we’ve presented above are a decent starting point for finding a business-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various management-related degree programs (e.g., MBAs, DBAs, etc.) to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

Sustaining Microbreweries Beyond 5 Years (Yanez, 2022)
Perceived Stakeholder and Stockholder Views: A Comparison Among Accounting Students, Non-Accounting Business Students And Non-Business Students (Shajan, 2020)
Attitudes Toward Corporate Social Responsibility and the New Ecological Paradigm among Business Students in Southern California (Barullas, 2020)
Entrepreneurial opportunity alertness in small business: a narrative research study exploring established small business founders’ experience with opportunity alertness in an evolving economic landscape in the Southeastern United States (Hughes, 2019)
Work-Integrated Learning in Closing Skills Gap in Public Procurement: A Qualitative Phenomenological Study (Culver, 2021)
Analyzing the Drivers and Barriers to Green Business Practices for Small and Medium Enterprises in Ohio (Purwandani, 2020)
The Role of Executive Business Travel in a Virtual World (Gale, 2022)
Outsourcing Security and International Corporate Responsibility: A Critical Analysis of Private Military Companies (PMCs) and Human Rights Violations (Hawkins, 2022)
Lean-excellence business management for small and medium-sized manufacturing companies in Kurdistan region of Iraq (Mohammad, 2021)
Science Data Sharing: Applying a Disruptive Technology Platform Business Model (Edwards, 2022)
Impact of Hurricanes on Small Construction Business and Their Recovery (Sahu, 2022)

Looking at these titles, you can probably pick up that the research topics here are quite specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Topic Ideation

If you’d like hands-on help to speed up your topic ideation process and ensure that you develop a rock-solid research topic, check our our Topic Kickstarter service below.

You Might Also Like:

Topic Kickstarter: Research topics in education

Great help. thanks

Hi, Your work is very educative, it has widened my knowledge. Thank you so much.

Thank you so much for helping me understand how to craft a research topic. I’m pursuing a PGDE. Thank you

Effect of Leadership, computerized accounting systems, risk management and monitoring on the quality of financial Reports among listed banks

May you assist on a possible PhD topic on analyzing economic behaviours within environmental, climate and energy domains, from a gender perspective. I seek to further investigate if/to which extent policies in these domains can be deemed economically unfair from a gender perspective, and whether the effectiveness of the policies can be increased while striving for inequalities not being perpetuated.

healthy work environment and employee diversity, technological innovations and their role in management practices, cultural difference affecting advertising, honesty as a company policy, an analysis of the relationships between quality management and customer satisfaction in subscription based business model,business corruption cases. That I was selected from the above topics.

Research topic accounting

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May 6, 2024

This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility:

fact-checked

reputable news agency

Market-based schemes not reducing deforestation, poverty: Report

by Nick Perry

A major global study has found that market-based approaches to conserving forests had achieved little progress in halting deforestation and in some cases worsened economic inequality.

Market-based approaches to forest conservation like carbon offsets and deforestation-free certification schemes have largely failed to protect trees or alleviate poverty, according to a major scientific review published on Monday.

The global study—the most comprehensive of its kind to date—found that trade and finance-driven initiatives had made "limited" progress halting deforestation and in some cases worsened economic inequality .

Drawn from years of academic and field work, the report compiled by the International Union of Forest Research Organizations (IUFRO), a group of 15,000 scientists in 120 countries, will be presented at a high-level UN forum starting Monday.

Its authors urged a "radical rethink" of increasingly popular market-based approaches often promoted as effective at saving forests, curbing global warming and raising living standards in developing nations.

"The evidence does not support the claim of win-wins or triple wins for environment, economy and people often made for market mechanisms as a policy response to environmental problems," said contributing author Maria Brockhaus from the University of Helsinki.

"Rather our cases show that poverty and forest loss both are persistent across different regions of the world... where market mechanisms have been the main policy option for decades," she told AFP by email.

No accountability

Since the last IUFRO assessment in 2010, the report noted a rise in complex and overlapping market-based schemes "with financial actors and shareholders more often interested in short-term profits than long-term just and sustainable forest governance".

Its lead author, Constance McDermott from the University of Oxford, said this may not be true of all individual projects "but overall... it's hard to say they've been a rousing success".

The report said a $120 million project in the Democratic Republic of Congo had "reinforced entrenched interests" by restricting local people from forests without addressing logging by powerful extractive businesses.

In Malaysia, indigenous groups promised better livelihoods from a foreign-backed plantation venture on their customary land received no benefit, the report said.

"As both cases show, 'wins' are often gained elsewhere, while the burdens of forest loss, enclosures and forestland conversion are carried locally," said Brockhaus.

In Ghana, deforestation rates had risen despite a slew of sustainable cocoa standards, corporate pledges, and carbon offset projects, while farmers were earning less today than decades ago, said McDermott.

Meanwhile green trade policies imposed by wealthy countries—like the EU's ban on imports linked to deforestation—might look good from Brussels but did not consider the knock-on effects, she added.

"There's no accountability. If this doesn't work—or farmers are pushed off their farm as a result—it's not going to hurt the person eating chocolate in the UK or Germany," she said.

'Radical rethink'

Despite recent turmoil, carbon markets are projected to grow into a multi-billion-dollar industry as corporations increasingly turn to credits to meet their net-zero climate targets.

Credits are purchased from projects, often in developing nations, that reduce or avoid the release of planet-heating emissions, such as protecting CO 2 -absorbing rainforests or peat swamps.

Kenya's President William Ruto has called Africa's carbon sinks an "unparalleled economic goldmine" that could generate billions of dollars every year.

But there are growing concerns about how much of that revenue poor communities might expect to see, with unscrupulous actors accused of exploitation.

Brockhaus said market-based approaches may be appealing to policymakers but would not be a solution without also addressing the broader economic and governance challenges around forest management.

"We advocate for a radical rethink," she said.

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DJT stock rebounds since hush money trial low. What to know about Truth Social trading

The parent company of social media platform Truth Social has continued its volatile journey on the stock market, doubling since a low three weeks ago.

Trump Media & Technology Group went public on the Nasdaq on March 26, 2024. Share prices have swung wildly from more than $70 a share to just under $23 in mid-April as Trump's hush money trial began. They closed at nearly $48 on Tuesday.

"Expect the unexpected," said Jay Ritter, a finance scholar at the University of Florida . Despite the recent upswing, the stock price is likely headed to $1-$2 a share , Ritter said. "Whether it takes six months to get there or three years to get there, nobody knows for sure."

He speculated that the stock's recent rise may be due to the company's efforts to combat short selling − a strategy that involves selling shares in the hopes the price will drop, then buying them back at a lower price, and locking in a profit.

Trump Media posted information online on how investors can prevent their shares from being used by "short sellers," pushing those sellers to buy the stock back at higher prices, which can result in heavy losses.

"That buying pressure is probably the major reason why the stock has doubled in the last three weeks," Ritter said.

Here is what else to know about Trump Media's stock price.

Trump Media stock price

At the close on May 7, Trump Media & Technology Group Corp. shares fell to $47.67, down 3% from the previous close.

How parent company of Truth Social went public

Trump founded his social media company in 2021 after being booted from other major platforms following the January 6 riots at the U.S. Capitol.

Trump Media went public on the Nasdaq on March 26, 2024 , through a merger with shell company Digital World Acquisition Corp., a special purpose acquisition company, or SPAC . The merger was announced in 2021.

Trump's debut on the stock market was splashy, with Trump Media shares soaring, helped partly by – and to the delight of – his loyal MAGA supporters.

But regulatory filings show the company was operating at a loss in 2023, making approximately $4 million in revenue while losing more than $58 million. Accounting firm BF Borgers CPA PC said in a letter to Trump Media shareholders the operating losses “raise substantial doubt about its ability to continue as a going concern.”

That firm has since been shut down on allegations of "massive fraud," the SEC announced Friday . In a press release, Gurbir S. Grewal, Director of the SEC’s Division of Enforcement called BF Borgers CPA PC a "sham audit mill" after finding its audits, included in more than 1,500 SEC filings, did not comply with oversight standards.

Trump's legal cases come with mounting price tag

Despite bouncing back, Trump Media share prices have fallen since their peak of more than $70 per share.

Trump also was ordered to pay a combined $537 million across two civil cases earlier this year, both of which he is appealing. Trump has also been ordered to pay $10,000 in fines for gag order violations in his hush money trial, and has the potential to rack up more as the trial continues.

At one point, the Trump Media shares were a potential source of funding to put towards hefty legal fees .

But in April, he posted a reduced bond of $175 million fronted by California billionaire Don Hankey to prevent his assets from being seized in a fraud case .

Contributing: Bailey Schulz, Jessica Guynn , Jeanine Santucci; USA TODAY

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