keynote address speech

Here’s an Excellent Keynote Speech GUIDE: With 2 Great Examples

You’ve probably been asked to give a keynote speech and you are afraid of it. Well, if you’ve never done this before, then there’s no need to panic. Thankfully, you’ve come to the right place. Let’s start with the basics, shall we? 

So, what is a keynote speech? 

Being asked to give a keynote speech in front of a large audience can be a little intimidating. However, it’s the greatest honor to be selected as a keynote speaker. That said, you must deliver the best speech you possibly can. 

How to prepare a keynote speech

Keynote speeches are very important. With that in mind, it’s one of the best opportunities for you and your business. Therefore, if you’ve been asked to be the keynote speaker, take advantage of such an opportunity. But, first, you will have to prepare your speech: 

1.     Find out the theme for the day

Basically, there are three main types of speeches. They include motivational, educational, and entertaining speeches. Start by deciding the type of speech you’d like to go with. But whatever your choice will be, remember that you are going up there to add value to your audience and not brag about your achievements and who you are. Therefore, if you are not going to motivate, educate, or even entertain your audience, then there’s no reason for you do go up there. Don’t do it, period!

2.     Outline your presentation

Before jumping into designing your presentation, the first step is to ensure you have a clear outline of your speech. The structure is vital to the design of your keynote speech and also to your delivery of it all. 

Sadly, most speakers always skip this part. And, it’s usually visible in their delivery and line of thought. The best way to handle this situation is by creating a sort of blueprint for your presentation which will include: 

3.     Now fill each section

Make sure that you are brief and clear when filling each section. More importantly, don’t crowd up your content. You will also need to ensure you have most of the keywords in your mind. This will save you the time you use to check on your keynote speech instead of maintaining eye contact with the crowd. 

4.     Make the work visually attractive

5.     add personal stories.

Play a game, add a question, or simply just maintain eye contact with your audience. This will help you gain their full attention throughout your speech. 

6.     Finally, rehearse

There’s no shortcut in this section. For you to present a killer speech in front of your audience without sounding nervous is through research. By rehearsing your speech several times, you can understand what it means to your audience and also see places where you can improve your speech. 

Now that you already know how to get ready for your speech, let’s take on how to open a keynote speech. 

The next points of discussion are: how to open a keynote speech, how long should a keynote speech be, and some great examples of keynote speeches. Before digging into that, let me add below some of the top related and interesting articles that can add to what you’re learning from this one. If any of the titles picks your interest, please click and open in a new tab, so you can check them out later. Enjoy!

8 THINGS YOU CAN DO TO ACE ANY JOB INTERVIEW

Top 7 core interpersonal skills in leadership.

At any time, a leader is seen as one who guides one or more people to fulfill something stipulated; today, however, we understand that this journey comprises the achievement of results and the evolution, in some way, of all who participate in the process. Leaders are people with high power to inspire those around them,…

An Easy Guide to All 15 Types of Speech

How to open a keynote speech.

The audience will lean in to try and hear your first few words. And at that moment, the audience will form their first impression of you with the first words you utter. An example of the first opening words include, ‘um, good evening everyone….I’m happy to be here in front of you. I will like to thank you so-so-so-so much…..’

Before we go into how to open your keynote speech…

I would like to announce that you can get more insightful tips and how-to’s from our recently launched eBook, now available at Barnes & Noble , at $4.99. We tried to pack it with valuable information and price it below $5 to be as inclusive as possible with our pricing. Click below and Get a Copy!

Key tips on the opening statement in your keynote speech

How long should a keynote speech be.

You will know when the keynote does not last long enough when the message said by the speaker doesn’t have a deep effect on the audience. Additionally, the length of the keynote speech depends on the time allocated to the event. 

Examples of Excellent Keynote Speeches 

If you follow the instructions above, you won’t even need examples to sharpen your skills. However, here are some of the examples you can check out to give you a deeper understanding of keynote speeches

To wrap it all up…

A keynote speech is an incredible way to get over public speaking and be able to introduce yourself to the audience. It doesn’t matter the number of people in the gathering. Always remember to count every opportunity that comes your way. 

REFERENCES & FURTHER READING

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What Is a Keynote Speech? (+10 Speaker Tips to Deliver Powerfully)

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Being asked to give a keynote speech can be a little intimidating, especially if you've never given one before. You may even be wondering: what is a keynote address?

Keynote speeches are important and being asked to give a keynote talk can be a great opportunity for you and your business. So, if you're asked, consider taking advantage of the opportunity. But first, you'll need to learn a little bit more about keynote speeches.

In this short tutorial, we'll cover what you need to know about giving a keynote message. We'll provide you with a keynote address definition. We'll provide you with some good keynote speech examples. Plus, we'll cover ten tips to help you become a better keynote speaker.

For valuable tips on how to create a top-notch presentation, be sure to download our free eBook:   The Complete Guide to Making Great Presentations .  It'll help you master the complete presentation process.

What Is a Keynote Speech?

So, you're probably wondering what a keynote speech is and how it differs from any other speech you might give. A keynote address is typically given to set the theme for an event . Examples might include the main speaker at business conference or even a guest speaker at a graduation.

Keynote speakers are sometimes well-known figures or even celebrities. In other instances, depending upon the audience, they may just be someone who's very accomplished in their field. Keynote speakers are often paid for their services and a professional keynote speaker who is in demand can earn quite a bit. Even if you've never given a keynote message before, being asked to give one is both an honor and a great opportunity.

Keynote speeches are usually based on the speaker's own experiences and knowledge. They can also include motivational and inspirational elements. Effective keynote speakers often make use of storytelling as well. But the most important factor for keynote message success is audience engagement. The keynote speaker needs to capture and hold the audience's attention and set the tone for the entire event.

If you're trying to learn about a particular type of public speaking, hearing an example can help. One good example of a good keynote speech comes from Oprah Winfrey, who gave the keynote address at the 2018 commencement for the USC Annenberg School for Communication and Journalism. You can listen to her speech for yourself:

For even more examples of effective speeches, many of which could serve as keynote addresses, study this roundup of some of my favorite Ted Talks:

How to Make Your Presentation Stand Out With a Slideshow

If the keynote address you'll be giving will include a slideshow presentation, you need to make sure that slideshow is the best it can be. Part of making effective use of a slideshow is to make sure that your presentation design is attractive and eye-catching. Admittedly, this can be tough to do if you're not a professional designer.

Fortunately, there's any easy way to create an engaging slideshow even if you're not a designer yourself. Envato Elements is a great way to find beautiful presentation templates for any need. These professionally designed templates will help your slideshow to really stand out. Plus, you'll be able download stock photos, WordPress and web templates, graphics, and more—all for a single flat rate! Download as much as you need as often as you need it. This is just the type of service a busy professional needs.

 But even if you're sure you're only going to give the one presentation and you don't need any of the other assets available through Envato Elements, we've still got you covered. You can purchase an affordable, one-time download of a professional slideshow template through GraphicRiver.

Now that you know where to find good slideshow templates, you may be wondering which templates to pick. The template roundup below can help:

Now that we've discussed how to use a slideshow for your keynote message, it's time to examine some tips for giving a better keynote speech.

Speaker Tips for Giving a Keynote Speech

You're pulling your keynote message together and you need to make sure it's effective. But it's been a while since you've given a speech, or maybe this is your first one. How can you make sure your speech is a success?

Here are ten tips for public speakers that'll help you deliver a powerful keynote address:

1. Know Your Audience

Understanding your audience is vital for any public speaker, but it's especially important for keynote speakers since it's vital that they establish rapport with their audience and also because they set the tone for the entire event. So, as early in the speech preparation as possible, give some thought to who you'll speaking to. Tailor your speech to their needs and interests. Ask yourself these questions:

• Who'll be listening to this speech?
• What do they already know?
• What do they need to know?

What are these listeners interested in?

If you know nothing about your audience, try asking the contact person who invited you to speak.

2. Do Your Research

If you've been asked to give a keynote speech, there's a good chance that you're already quite familiar with your topic. But don't take that knowledge for granted. Double-check your facts. Also, look for recent developments and include any relevant updates to your material. Pay special attention to information that'll be useful to your listeners.

3. Tell a Story

Storytelling is a great way to connect with an audience. If you've got personal experiences that your audience can relate to turning those into a story can often help engage your audience. Even if you don't have personal experiences, you may be able to share the experiences of others. For example, sharing the story of how a client successfully overcame an obstacle may inspire your listeners—especially if they've faced a similar obstacle.

4. Consider Giving an Interactive Presentation

Adding an interactive element to your keynote message is another way to capture your audience's attention. There are several types of interactive elements you can add including getting audience feedback in real-time and incorporating a Q&A session into your presentation. To learn more about interactive presentations, review this tutorial:

5. Practice Your Speech

Like any other speech you might give, you should practice a keynote speech until you're very familiar with the material. Strive to know your speech topic so well that you could talk about it without your notes if you needed to. As you practice, use your presentation notes or outline as a prompt rather than reading your speech. If possible, practice the speech in front of a friend or family member who's willing to provide feedback. The following tutorial includes a checklist for practicing a speech that could be helpful:

6. Overcome Your Fear

Does the idea of getting in front of an audience and talking make you uncomfortable? Well, you're certainly not alone. Studies from the National Institute of Health (and other sources) have shown that as much as 77% of the general public may fear public speaking. With a keynote message the fear and pressure is sometimes greater since the presentation is such an integral part of the event. Fortunately, there are methods you can use to overcome the fear of public speak ranging from positive self-talk to body language and more. In the tutorial below you'll discover over 20 ways to fight the fear of public speaking:

7. Stay Focused on Your Goal

If you're giving a speech, it's easy to become distracted. Unfortunately, if you stray too far from your topic you're likely to lose the interest of your listeners. This is where your speaker notes can be particularly helpful. Make sure that your speaker notes are visible (and use a large enough font that you can read them easily). If you do lose your pace or feel you've gone off topic, don't be afraid of a brief pause while you check your outline. You can learn more about creating speaker notes to your presentation tool in these short tutorials:

8. Be Brief

Avoid overexplaining the topic of your keynote address. You can do this by stating each point once followed by your supporting detail for that point (including slides and other visual aids). Next, summarize the point and move on to the next point. If you expected the audience to react to a point and they don't respond in the manner you expected, resist the temptation to go back over the point. Finally, when your presentation is complete you can restate the main purpose of your talk. Being brief and being focused matter and the audience will appreciate you for it.

9. Get Enough Sleep

You probably already suspect that you're not at your best when you go without sleep. Now science supports what you've always suspected—lack of sleep negatively impacts your performance . So, do your best to get a good night's sleep before your keynote talk. But that may be easier said than done--especially if you're at a business conference where there's a temptation to stay up late socializing and visiting with colleagues and potential clients. There are some practical steps you can take, even when you're traveling, to improve your sleep. You'll find some of those steps in this tutorial:

10. Share It Online

Once your keynote address is over, you can still benefit from it. One way to do that is to share your speech online. Sharing your speech online helps you to reach a larger audience than you initially spoke too. There are a number of ways to share your speech online, including:

• YouTube.  This popular site is useful for sharing video presentations.
• Vimeo.  Another site that can help you to share a live presentation.
• Facebook live.  You can live stream your presentation through Facebook.
• Other social media . You can include a link to your presentation on most other social media sites.
• Your website . Including a video on your own website can be a great way to impress clients and prospective clients.
• SlideShare . If your keynote address included a slideshow presentation, you can share it on SlideShare.
• Email . You can also share links to your keynote speech through email.

To learn more about sharing your keynote address, study these tutorials:

Make Great Presentations ( Free PDF eBook Download )

We also have the perfect complement to this tutorial, which will walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

Download our new eBook:  The Complete Guide to Making Great Presentations . It's available for free with a subscription to the Tuts+ Business Newsletter.

Your Takeaways

You've just been given a keynote definition and some examples of great keynote speeches to follow. Now that you understand what a keynote address is and why it's important, you'll want to make your keynote message as good as possible. 

Even if you've never given a speech before, you can use the speaker tips in this article to give the best keynote address that you can. Once you've finished your keynote presentation, don't forget to share it for maximum impact. If you've enjoyed the tips in this tutorial, you may also enjoy our  Fundamentals of Public Speaking Learning Guide .

Have you given a keynote speech? What tips or advice would you add for others?

Editorial Note: This content was originally published in 2018. We're sharing it again because our editors have determined that this information is still accurate and relevant.

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How to Write a Keynote Speech

Last Updated: October 28, 2022 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 109,758 times.

A good keynote speech is gripping and inspiring. It sets the tone for the event, program, or conference, and it can really unify the audience. If you’ve been invited to write and give a keynote speech (congrats!), you might not be sure where to start, or maybe you’re looking for tips to elevate your speech to the next level. Either way, we’ve got you covered! This article will walk you through how to craft a memorable keynote speech from start to finish.

Brainstorming Ideas for the Keynote Speech

• If there is a theme of the event, you may use this as your purpose or inspiration for the speech. For example, if the theme of the event is “Social Responsibility,” the purpose of your speech may be to explore your experiences with social responsibility on a professional and personal level.

• For example, if your audience is within an age range of 20-30 and are social responsibility advocates, you may make the speech light, engaging, and full of specialized language that you know your audience will understand.

• For example, if you are writing a speech around the theme of social responsibility, you may focus on three key points: the history of social responsibility, the current state of social responsibility, and where social responsibility is headed next.

• You can find the top keynote speeches of 2016 at https://www.bigspeak.com/best-keynote-speakers-of-2016 .

Crafting the Keynote Speech

• For example, if you are writing a keynote speech on diversity in the classroom, you may tell a story about a student of color that you worked with in your classroom as a teacher.
• You may also look in the news for a story about a student of color who publicly spoke out about difficulties with diversity in the classroom, preferably a news story based in your area or country.

• For example, if the purpose of your speech is to discuss social responsibility in the corporate world, you may open with a fact about how consumers tend to buy more if a brand is socially responsible.

• For example, your purpose may appear as, “I am here today to talk to you about social responsibility, the theme of this conference and the theme of much of my professional work.”

• For example, you may make a funny aside that is self-deprecating, such as, “I wasn’t always a great teacher. Sometimes, I was known as the fun teacher or the angry teacher. Not always the great one.”

• For example, you may highlight terms like “unity,” “engagement,” and “social consciousness” in your speech by returning to them at least twice. You may begin the speech by mentioning these terms and then return to them again later in the speech.

• For example, you may use a funny saying that you use with your students in your classroom in the speech. Or you may use less formal words and terms to keep the tone of the speech conversational.

• For example, you may have a call to action that refers to the story or fact you used at the beginning of your speech: “Just like my student who reached out to a peer in need, I ask you all now to be vulnerable, to try to reach out to someone in your community who needs help.”

Polishing the Keynote Speech

• When you read the speech aloud, notice if you skip over any words. You may be able to remove any words you skip over for flow.
• If you read the speech aloud to others, you can ask them for feedback. Ask them if they found any parts of the speech boring or hard to follow. Be open to getting constructive feedback on the speech so it is at its best.

• Correct punctuation is especially important if you are going to read the speech aloud to an audience, as the punctuation will tell you when to pause or take a breath. Often, a comma means pausing in your speech and a period means taking a short breath.

• If there is a time constraint for the speech, you should also time yourself reading the speech to confirm it is within the limit.

Expert Q&A

You Might Also Like

• ↑ https://writingcenter.unc.edu/tips-and-tools/brainstorming/
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://www.huffingtonpost.com/mitch-ditkoff/post_3868_b_1868754.html
• ↑ https://professional.dce.harvard.edu/blog/10-tips-for-improving-your-public-speaking-skills/
• ↑ https://www.toastmasters.org/Magazine/Articles/Six-Rules-of-Humor
• ↑ https://www.forbes.com/sites/jeffschmitt/2013/07/16/10-keys-to-writing-a-speech/#25d3cdba4fb7
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/11-2-steps-of-a-conclusion/
• ↑ https://writingcenter.unc.edu/tips-and-tools/reading-aloud/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/editing-and-proofreading-techniques

About This Article

A good keynote speech is inspiring and can set the tone for an entire event. Start your speech with an engaging anecdote to grab your listeners' attention. The story can be from your own experience and should relate to the topic of the event. Then, tell your audience what the purpose of your speech is. You might say something like, “I am here to talk to you today about social responsibility, which is the theme of the conference and the theme of my professional work." Use a little humor and a light-hearted tone to keep the speech engaging and make it more memorable. Make sure to write the speech along the lines of how you normally talk so it sounds natural when read out loud. At the end of your speech, finish with a strong call to action. This part of the speech should compel listeners to do something to help the cause. For example, if you're giving a speech for a humane society, you may encourage listeners to volunteer at their local shelter. To learn how to polish your keynote speech, read more from our Writing co-author! Did this summary help you? Yes No

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Unlocking the Power of Keynote Addresses

The Power of Keynote Addresses

Are you aiming to captivate an audience with a powerful keynote address but don’t know where to start? It’s a fact: the best speeches provoke action, resonate emotionally, and leave lasting impressions.

Our blog post will guide you through planning, writing, and delivering impactful speeches that inspire your listeners and make your message stick. Ready for applause? Let’s dive in!

Key Takeaways

• Understanding the purpose and audience of your keynote address is crucial for creating a speech that resonates emotionally and leaves a lasting impression.
• Crafting a compelling message and central theme, incorporating storytelling and personal anecdotes, are key elements in planning an engaging keynote address.
• Writing an engaging keynote address involves structuring the speech for maximum impact, using memorable and powerful language , and utilizing visual aids effectively.
• Delivering a memorable keynote address requires strong delivery and body language, appropriate use of humor to engage listeners, and incorporating gestures and movement for added impact.
• Measuring the success of a keynote address involves evaluating audience feedback and engagement, assessing the achievement of speech objectives, as well as using metrics to gauge its impact.

Planning a Memorable Keynote Address

To plan a memorable keynote address, it is crucial to understand the purpose and audience of your speech.

Understanding the purpose and audience of the speech

Let’s unveil the art of an impactful keynote address. At its heart, it requires a profound understanding of your purpose and audience. As you embark on planning your speech, you anchor yourself in this insight.

Your main objective isn’t just to convey information but to inspire, engage and leave a lasting imprint on the minds of your listeners – that’s where the true power of a keynote speech lies.

Moreover, tailoring your content according to who is going to be in attendance makes all the difference. It allows you not only to strike a chord with them but also elevates their experience from one of passive listening to active engagement.

Use research in crafting your message; know who they are, what they’re interested in or challenged by – grasp these factors like keys unlocking doors leading closer toward making an unforgettable impact as a speaker.

Crafting a compelling message and central theme

Crafting a compelling message and central theme is indeed the cornerstone of planning an engaging keynote address. This process begins with understanding your purpose as a speaker and identifying what you wish to achieve with your speech.

From there, your mission is to create a message that embodies this purpose unequivocally.

The most impactful keynotes are those anchored in clear, powerful themes. These are the speeches that stay lodged in listeners’ minds long after the event has ended. Thirteen pointers have been assembled for you, such as employing the fact-example-fact method, which can significantly improve how you structure your speech.

To enrich your central theme further, consider infusing elements of vulnerability or personal anecdotes into your message. Sharing these intimate stories humanizes you as a speaker and resonates powerfully with audiences on an emotional level— thereby creating agreement and unity among listeners.

In totality? Centering in on crafting a compelling message from early on during the planning phase sets one up for delivering unforgettable keynote addresses. It’s about inspiring engagement through clear thematic clarity while fostering connection by implementing tips like speaking directly to understanding one’s audience – just like TED Talk presenters renowned globally do!

Incorporating storytelling and personal anecdotes

Mastering the art of storytelling and sharing personal anecdotes hold immense power in a keynote address. These techniques breathe life into your speech, transforming it from a mere presentation into an engaging narrative.

They serve as a relevant vehicle to deliver your inspiring message, effectively resonating with the audience’s experiences and emotions. By infusing relatable stories or snippets from personal experiences , you tap into our human instinct to bond over shared narratives – making your speech more approachable and memorable.

Your thoughtful research gains depth with these tales woven in, enriching your address while keeping listeners attentive through interactive elements livened by familiar contexts. But remember, all anchors lie in intricate planning – knowing where to weave in these scenarios adds strategic emphasis that underscores pivotal points of your discourse.

Writing an Engaging Keynote Address

In this section, we’ll explore how to write a keynote address that captivates and engages your audience.

Structuring the speech for maximum impact

Structuring your keynote speech is essential for maximum impact and engagement with your audience. A well-organized speech ensures that your message flows smoothly and captivates listeners from beginning to end.

Take the time to carefully plan the structure of your speech, starting with a strong opening that grabs attention and sets the tone for what’s to come. Use a clear and logical progression as you move through your main points, supporting them with examples, stories, or data.

Break up the content into manageable sections and use transitions to guide your audience seamlessly from one topic to another. Remember, a well-structured keynote address not only informs but also inspires and empowers its listeners.

Using memorable and powerful language

Crafting a keynote address that resonates with your audience requires the use of memorable and powerful language. By carefully selecting your words, you can captivate and inspire your listeners, leaving a lasting impact.

To do this effectively, consider incorporating vivid imagery, strong verbs, and evocative metaphors into your speech. These rhetorical devices not only make your message more engaging but also help to create an emotional connection with your audience .

Additionally, using concise and direct language ensures clarity in delivering key points and prevents confusion or disinterest. Ultimately, by harnessing the power of words, you can elevate the impact of your keynote address and leave a lasting impression on those who hear it.

Utilizing visual aids effectively

Visual aids can significantly enhance the impact of a keynote speech, making it more memorable and engaging for the audience. While not all speeches require visual aids, when appropriate, they can be powerful tools to convey information and capture attention.

Visual aids can take various forms depending on your preference as a speaker; they don’t have to be limited to slideshows or PowerPoint presentations. It’s important to thoroughly prepare before incorporating visual aids into your speech, ensuring that they align with your central theme and support your message effectively.

By utilizing visual aids strategically and creatively, you can captivate your audience, reinforce key points, and make your keynote address truly impactful.

Delivering a Memorable Keynote Address

Captivate your audience with strong delivery and confident body language. Engage and connect through appropriate humor, gestures, and movement. Your keynote address has the power to leave a lasting impact.

Learn how to make it memorable here.

Captivating the audience with strong delivery and body language

Delivering a memorable keynote address requires more than just the right words on paper. It’s all about capturing your audience’s attention and keeping them engaged throughout your speech. One of the keys to achieving this is through strong delivery and impactful body language.

By exuding confidence, maintaining eye contact, and utilizing gestures to emphasize key points, you can create an immediate connection with your listeners. Additionally, being aware of your voice tone and pace will help maintain their interest and ensure that every word resonates with power.

Remember, captivating an audience goes beyond what you say—it’s how you say it that truly makes an impact.

Using humor appropriately to engage and connect with listeners

Humor has the remarkable ability to captivate an audience and establish a connection between the speaker and listeners. When used appropriately in a keynote address, it can engage the audience and make your speech memorable.

Incorporating humor into your presentation helps create a relaxed atmosphere, encourages active participation, and adds a personal touch to your delivery. By infusing funny anecdotes or lighthearted moments throughout your speech, you can effectively break the ice, maintain interest, and leave a lasting impression on your audience.

Humor also allows you to connect with listeners at an emotional level, making them more receptive to your message. So go ahead – sprinkle some laughter into your keynote address and watch as it enhances engagement and strengthens connections with those who are listening attentively.

Incorporating gestures and movement for added impact

Keynote speeches have the power to captivate and inspire audiences, and one effective way to enhance their impact is by incorporating gestures and movement. When delivering a keynote address, consider using your body language intentionally to emphasize key points or create visual interest.

Research shows that physical movements can help reinforce your message and make it more memorable for listeners. Whether it’s using hand gestures to demonstrate passion or taking purposeful steps across the stage to command attention, incorporating deliberate movements can add an extra layer of impact to your speech.

Remember, nonverbal communication speaks volumes, so make sure your body language aligns with the emotions and messages you want to convey. By leveraging gestures and movement effectively, you can elevate your keynote address from good to exceptional, leaving a lasting impression on your audience.

Measuring the Success of a Keynote Address

Evaluating audience feedback and engagement, assessing the achievement of speech objectives, and using metrics to gauge the impact and effectiveness of the speech helps measure the success of a keynote address.

Evaluating audience feedback and engagement

Analyzing audience feedback and engagement is a crucial step in measuring the success of your keynote address. After delivering your speech, it’s important to gather information on how well you connected with your listeners and whether you effectively delivered your message.

One way to evaluate this is by collecting feedback from attendees through surveys or questionnaires. This will provide valuable insights into their level of engagement, understanding, and overall satisfaction with your speech.

Additionally, pay attention to non-verbal cues during your presentation such as applause, nodding heads, or attentive body language. These indicators can give you a sense of how well your message resonated with the audience.

Assessing the achievement of speech objectives

To truly unlock the power of your keynote address, it’s important to assess whether you’ve achieved your speech objectives. This step allows you to evaluate the impact and effectiveness of your presentation , ensuring that you’re meeting the needs of your audience.

One way to assess achievement is by evaluating audience feedback and engagement. Take note of their reactions during and after your speech, looking for signs of connection, understanding, and inspiration.

Additionally, consider using metrics such as attendance numbers or post-event surveys to gather quantitative data on how well you delivered your key messages. By assessing these factors, you can gain valuable insights into the success of your keynote address and make adjustments for future presentations.

Using metrics to gauge the impact and effectiveness of the speech

Measuring the success of a keynote address is crucial for public speakers who want to make a lasting impact on their audience. By using metrics, you can objectively evaluate the impact and effectiveness of your speech.

This goes beyond simply asking for feedback or gauging applause; it involves assessing whether your message resonated with the audience, whether they were engaged throughout, and whether they took any desired actions as a result.

By evaluating factors such as audience response, engagement levels, and overall satisfaction, you can gain valuable insights into how well your keynote address performed and use this information to improve future speeches.

1. How do I plan a powerful keynote address?

To plan a powerful keynote address, start by identifying your purpose and main message. Research your audience to understand their needs and interests. Create an outline or structure for your speech and gather relevant information and examples to support your points. Practice and refine your speech to ensure it flows smoothly.

2. What are some tips for writing an engaging keynote address?

When writing a keynote address, use storytelling techniques to grab the audience’s attention and make the content relatable. Incorporate humor, personal anecdotes, or inspiring stories to connect with the audience emotionally. Use clear language, avoid jargon or technical terms that may confuse the listeners.

3. How can I deliver a memorable keynote speech?

To deliver a memorable keynote speech, practice extensively beforehand to build confidence in your delivery style. Utilize body language effectively by making eye contact with the audience, using natural gestures, and varying your tone of voice for emphasis. Engage with the audience through interactive elements such as questions or activities.

4. Should I use visual aids during my keynote speech?

Using visual aids like slides can enhance the impact of your keynote speech by providing visual cues for important points or showcasing relevant data or images. However, be mindful not to overload slides with too much text or complex visuals that may distract from your message – keep them simple yet impactful enough to support key ideas

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How to Write a Keynote Speech: A Step-by-Step Guide

Keynote speeches are an important part of many events, from corporate conferences and seminars to graduations and charity galas. If you have been tasked with delivering a keynote speech, you may be wondering where to start and how to create a presentation that will resonate with your audience. In this step-by-step guide, we’ll provide you with the tools and tips to help you write a compelling keynote speech that will leave a lasting impression on your listeners.

Understanding the Purpose of a Keynote Speech

A keynote speech serves as the foundation for the entire event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. Before you start working on your keynote speech, it's important to understand the various elements that make up a successful presentation.

When preparing for a keynote speech, it's important to consider the audience and their expectations. The speech should be tailored to the specific event and audience to ensure maximum impact. This means taking into account the demographics of the audience, their interests, and their level of expertise in the topic being discussed.

Additionally, a good keynote speech should be well-structured and organized. It should have a clear introduction, body, and conclusion. The introduction should grab the audience's attention and set the tone for the speech. The body should provide relevant and interesting information, and the conclusion should summarize the main points and leave the audience with a memorable takeaway.

Defining a Keynote Speech

A keynote speech is a presentation that is intended to inspire, motivate, and engage an audience. It's an opportunity for a speaker to share their ideas, vision, and insights on a particular topic. Unlike other presentations, a keynote speech is designed to be memorable and impactful. Good keynote speeches are able to capture the audience's attention and keep them engaged throughout the presentation.

One of the key elements of a successful keynote speech is the ability to tell a story. People are naturally drawn to stories, and a well-crafted story can help to convey a message in a memorable and impactful way. The story should be relevant to the topic being discussed and should help to illustrate the main points of the speech.

The Role of a Keynote Speaker

The role of a keynote speaker is to act as a thought leader and inspire the audience by conveying a compelling message that is relevant and meaningful to the event. They represent the values and goals of the event, and their speech should be aligned with the overall theme of the conference or gathering. The speaker should also be able to connect with the audience on a personal level, creating a memorable experience.

Another important aspect of being a keynote speaker is the ability to engage the audience. This can be done through the use of humor, storytelling, and interactive elements. Engaging the audience helps to keep them interested and invested in the presentation, which can lead to a more memorable and impactful experience.

Setting the Tone for the Event

A well-crafted keynote speech sets the tone for the entire event. The speech should establish the main theme, outline the goals of the conference, and motivate the audience to become more engaged. The speaker must understand the challenges facing the audience and offer insights that will help them overcome those obstacles.

In addition to setting the tone, a keynote speech can also help to build excitement and anticipation for the rest of the event. By providing a memorable and impactful experience, the audience will be more likely to stay engaged throughout the event and take away valuable insights and information.

Overall, a keynote speech is an important element of any event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. By understanding the various elements that make up a successful keynote speech, you can create a presentation that is memorable, impactful, and tailored to the specific needs of your audience.

Knowing Your Audience

One of the key elements of a successful keynote speech is understanding your audience. The more you know about the people you are addressing, the better equipped you are to craft a message that will resonate with them.

Researching Your Audience

Before you start writing your keynote speech, it's essential to research your audience. You need to know what their interests are, what motivates them, and what challenges they are facing. This will help you tailor your message to their needs and create a connection with them.

Adapting Your Message to the Audience

Once you have researched your audience, you need to adapt your message to their needs. This means using language and examples that resonate with them. You want to craft a message that is not only relevant but also compelling and memorable.

Engaging the Audience

Engaging your audience is the key to a successful keynote speech. You want to connect with them on a personal level and create an emotional response. This can be done through the use of storytelling, humor, and interactive exercises. It's essential to keep the audience engaged throughout your speech, so they leave feeling inspired and motivated.

Crafting a Compelling Message

A keynote speech needs to have a clear and compelling message that resonates with your audience. You want to provide insights and offer a new perspective that will leave a lasting impact.

Identifying Your Main Points

Your keynote speech should have a clear structure that outlines the main points you want to convey to your audience. Identify the key messages you want to communicate and how they relate to the event's theme. Make sure these key points are relevant to your audience.

Developing a Strong Thesis

Your thesis statement is the central message of your keynote speech. It should be clear, concise, and compelling. Your thesis should capture the main idea of your presentation and should be an underlying theme throughout your speech.

Using Stories and Examples

Stories and examples are a great way to engage your audience and make your message relatable. Use real-life examples and stories to illustrate your main points and help the audience understand the impact of your message.

Organizing Your Keynote Speech

The structure of your keynote speech is essential to its success. Proper organization helps the audience follow your message and stay engaged from start to finish.

Creating an Outline

A clear outline is the foundation of your presentation. It helps you create a roadmap that outlines the key elements of your keynote speech and ensures that you don't miss any important points. The outline should be structured in a logical order that makes sense to your audience.

Structuring Your Speech

Your keynote speech should have a clear structure that follows your outline. Begin with an opening that captures the audience's attention and establishes the main theme. Move on to the body of your speech, which should be structured around your main points. Finally, conclude your speech by summarizing your message and leaving the audience with a clear call to action.

Balancing Information and Entertainment

The best keynote speeches strike a balance between providing valuable information and entertaining the audience. You don't want to overload your listeners with too much information, as they may become overwhelmed. Use humor, personal anecdotes, and real-life examples to keep the audience engaged and entertained.

ChatGPT Prompt for Writing a Keynote Speech

Chatgpt prompt.

Please craft a speech that will serve as the main address at an event, providing a comprehensive and engaging overview of the theme or purpose of the occasion. This speech should be well-crafted and thoughtfully written, incorporating a clear and compelling message that resonates with the audience and leaves a lasting impression.

[ADD ADDITIONAL CONTEXT. CAN USE BULLET POINTS.]

Writing a successful keynote speech takes time, preparation, and effort. By following these step-by-step guidelines, you'll be able to create a speech that is engaging, inspiring, and memorable. Remember, the key to a successful keynote speech is understanding your audience, crafting a compelling message, and delivering it in an organized and entertaining way. So, get ready to inspire and motivate your audience with your powerful keynote speech!

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Public Speaking Helpline

What Is A Keynote Address?

A keynote address is a speech given at the opening or closing of an event that sets the tone and presents important themes or ideas in an engaging, concise manner. It is usually delivered by a knowledgeable and influential speaker to captivate the audience and convey a memorable message.

Keynote addresses hold particular significance in conferences, seminars, and business meetings as they provide inspiration, insight, and expertise on a specific topic, leaving a lasting impact on attendees. Such speeches are carefully crafted to grab attention and evoke emotions, ultimately leaving the audience feeling motivated, informed, and ready to take action.

Credit: publicwords.com

Table of Contents

Definition Of A Keynote Address

A keynote address is a highly anticipated speech delivered at the beginning of an event or conference, highlighting the main theme or message. It sets the tone and captures the audience’s attention, often delivered by a notable expert or leader in the field.

A keynote address is a speech or presentation delivered at a conference, event, or gathering that sets the tone, establishes the central theme, and captures the attention of the audience. This impactful speech is usually given by a prominent figure, expert, or thought leader in a specific field. The purpose of a keynote address is to inspire, inform, and engage the audience, leaving a lasting impression and laying the groundwork for the rest of the event.

The Purpose Of A Keynote Address

A keynote address serves multiple purposes, all designed with the audience in mind. Here are some key reasons why a keynote address is an integral part of any event:

• Setting the Tone: A keynote address sets the overall tone and mood for the event. It aims to energize and captivate the audience from the very beginning, creating anticipation and excitement for what’s to come.
• Establishing the Theme: Keynote speakers play a crucial role in establishing the central theme or message of the event. Their expertise helps frame the content, discussions, and presentations that will take place during the course of the event.
• Inspiring and Motivating: A powerful keynote address has the ability to inspire and motivate the audience. It can spark new ideas, challenge existing beliefs, and ignite a sense of enthusiasm and determination among attendees.
• Providing Expert Insights: Keynote speakers are chosen for their expertise and knowledge in a specific field. Their address offers valuable insights, expertise, and experiences that can benefit the audience and provide them with a fresh perspective.
• Creating Memorable Experiences: A well-delivered keynote address leaves a lasting impression on the audience. It creates a memorable experience that participants remember long after the event has ended, helping to differentiate the event from others in attendees’ minds.

Key Elements Of A Keynote Address

A successful keynote address is made up of several key elements that ensure its effectiveness and impact:

• Engaging Opening: A captivating opening grabs the attention of the audience and sets the stage for the rest of the keynote address. It can be a memorable story, a thought-provoking question, or a surprising fact that immediately hooks the listeners.
• Clear Structure: A well-organized keynote address follows a logical structure. It includes an introduction that establishes the purpose and relevance of the speech, a well-defined main body that delivers the key messages, and a strong conclusion that ties everything together and leaves the audience inspired.
• Compelling Content: The content of a keynote address must be valuable, relevant, and impactful. It should offer insights, experiences, and perspectives that resonate with the audience and leave them with valuable takeaways.
• Effective Delivery: The delivery of a keynote address is crucial for its success. A confident and charismatic speaker engages the audience through their voice, body language, and stage presence, effectively conveying their message and establishing a connection with the listeners.
• Interaction and Engagement: A keynote address that encourages audience participation and interaction creates a more dynamic and memorable experience. This can be achieved through Q&A sessions, audience polling, or interactive activities that involve attendees directly.

Characteristics Of A Memorable Keynote Address

A keynote address is a powerful form of communication that sets the tone for an event or conference. It is a speech delivered by an expert or influential individual who shares their unique insights, experiences, and perspectives with the audience. A well-crafted keynote address leaves a lasting impact on the attendees, inspiring and motivating them. Now, let’s dive into the key characteristics of a memorable keynote address.

1. Connection with the Audience

A memorable keynote address establishes a strong connection with the audience right from the start. The speaker understands the needs, interests, and expectations of the attendees, tailoring the content accordingly. They create a sense of relatability by sharing personal stories, anecdotes, or examples that resonate with the audience’s experiences. This connection builds trust, engages the audience emotionally, and captures their attention throughout the address.

2. Engaging Content

Engaging the audience is crucial for a memorable keynote address. The content should be dynamic, captivating, and thought-provoking. The speaker employs various techniques to keep the audience actively involved, such as incorporating interactive elements, asking questions, or using audiovisual aids. They infuse humor and storytelling to create a lively atmosphere that holds the audience’s interest. The content is delivered in a clear and concise manner, avoiding jargon or complex terminology, ensuring that everyone can follow along and grasp the key concepts.

3. Inspirational Message

A memorable keynote address leaves the audience inspired, motivated, and ready to take action. The speaker delivers a powerful and uplifting message that sparks emotions and ignites a sense of purpose among the attendees. They share their personal journey, their successes, failures, and the lessons learned along the way. Through their story, they inspire and empower the audience to overcome challenges, pursue their dreams, and make a positive impact in their professional and personal lives.

Overall, a memorable keynote address establishes a strong connection with the audience, delivers engaging content, and leaves them feeling inspired. To deliver a truly impactful keynote address, the speaker must understand the audience’s needs, engage them actively throughout the speech, and leave them with a message that resonates long after the event concludes.

Benefits Of A Keynote Address

A keynote address is a powerful and impactful way to deliver a message to a large audience. It is a speech or presentation given at the beginning of an event, conference, or seminar, setting the tone for the entire gathering. Keynote addresses are delivered by experienced and knowledgeable speakers who aim to engage, educate, and entertain the audience. Let’s explore some of the key benefits of a keynote address:

Motivation And Inspiration

Keynote addresses are known for their ability to motivate and inspire the audience. These speeches are carefully crafted to spark enthusiasm, instill confidence, and ignite a passion for personal and professional growth. By sharing personal stories, experiences, and insights, keynote speakers can captivate and connect with the audience on an emotional level.

They have the power to uplift spirits, encourage positive thinking, and foster a can-do attitude among the listeners. Keynote addresses often include powerful anecdotes, memorable quotes, or life lessons that can inspire individuals to overcome challenges, seize opportunities, and reach for their goals.

Educational Insights

A keynote address is not only about motivation and inspiration but also about imparting valuable knowledge and insights. Keynote speakers are experts in their respective fields, possessing a wealth of experience and expertise that they share with the audience. They provide valuable information, industry trends, and practical takeaways that can benefit individuals both personally and professionally.

Keynote speeches are an opportunity for the audience to gain new perspectives, learn from the success and failures of others, and stay informed about the latest developments and best practices in their industry. With their ability to simplify complex concepts, keynote addresses make learning engaging and accessible for everyone in attendance.

Networking Opportunities

In addition to motivation and education, keynote addresses provide excellent networking opportunities. These speeches attract a diverse audience consisting of professionals, industry leaders, entrepreneurs, and individuals with shared interests. Attending a keynote address allows individuals to connect with like-minded individuals from various backgrounds and establish valuable relationships.

Networking during a keynote address not only allows individuals to expand their professional contacts but also provides a platform to exchange ideas, collaborate on projects, and explore potential partnerships. With the opportunity to engage in discussions during breaks or after the speech, attendees can build connections, gain insights, and enhance their professional networks.

Credit: janicetomich.com

Tips For Delivering A Powerful Keynote Address

A keynote address is a powerful way to captivate your audience and convey a significant message. Follow these tips to deliver an impactful keynote: craft a compelling opening, use storytelling techniques, engage with your audience, master your body language, utilize multimedia effectively, and conclude with a memorable call to action.

A keynote address is a crucial opportunity to deliver a powerful and impactful message to a large audience. Whether you are speaking at a conference, a corporate event, or a graduation ceremony, the way you deliver your keynote address can make all the difference in capturing and engaging your audience’s attention. Here are some essential tips to help you craft a memorable and inspiring keynote speech:

Prepare And Rehearse

To deliver a powerful keynote address, preparation and rehearsal are key. Take the time to thoroughly research your topic and understand your audience. This will enable you to tailor your speech to their needs and interests, making it more relevant and engaging. Create an outline or structure for your speech, highlighting the key points you want to convey. Break down your speech into smaller sections or sections to make it more manageable and easier to remember.

Once you have a clear plan, rehearse your keynote address multiple times. Practice in front of a mirror, record yourself, or seek feedback from trusted friends or colleagues. Pay attention to your body language, voice modulation, and overall delivery. Rehearsing will not only boost your confidence but also help you fine-tune your speech and identify areas that need improvement.

Establish A Strong Opening

The opening of your keynote address sets the tone for the entire speech. Captivate your audience’s attention right from the start by grabbing their interest and making a strong impression. Consider starting with a powerful quote, a thought-provoking question, or a compelling story that relates to your main topic. This will immediately engage your audience and make them eager to listen to what you have to say.

Additionally, it’s essential to establish your credibility and expertise early on. Share relevant experiences, accomplishments, or credentials that demonstrate your authority on the subject. By doing so, you will gain the trust and respect of your audience, making them more receptive to your message.

Utilize Storytelling Techniques

Storytelling is a powerful tool for delivering a keynote address that resonates with your audience. Weaving personal anecdotes or real-life stories into your speech helps to humanize your message and create an emotional connection. This can be done by sharing personal experiences, incorporating examples, or using case studies that illustrate your main points.

Make sure your stories have a clear beginning, middle, and end, and are aligned with the overall theme or message of your keynote address. Use descriptive language to paint a vivid picture in your audience’s mind and elicit emotions. Remember, people remember stories more than facts, so incorporating storytelling techniques will make your keynote address more memorable and impactful.

Examples Of Successful Keynote Addresses

Keynote addresses are powerful and influential speeches delivered at conferences, events, or special occasions. They are designed to inspire, motivate, educate, and engage the audience. Successful keynote addresses have the ability to leave a lasting impact on listeners, providing them with valuable insights and memorable experiences.

Steve Jobs’ Stanford Commencement Speech

Steve Jobs, the co-founder of Apple Inc., delivered a memorable keynote address at the Stanford University commencement ceremony in 2005. Jobs used his personal stories of success, failures, and lessons learned to inspire the graduating students.

In his speech, Jobs shared the importance of following one’s passion and intuition, and emphasized the significance of finding purpose and fulfillment in one’s work and life. His powerful storytelling captivated the audience, leaving them with a renewed sense of determination and the motivation to pursue their dreams.

Jobs’ iconic line, “Stay hungry, stay foolish,” became a rallying cry for many individuals who wished to break free from conventional thinking and embrace innovation and creativity.

Oprah Winfrey’s Golden Globe Acceptance Speech

Oprah Winfrey, a renowned media personality and philanthropist, delivered an empowering keynote address at the Golden Globe Awards in 2018. Accepting the Cecil B. DeMille Award, Winfrey used her platform to address issues of racial and gender inequality.

In her speech, Winfrey highlighted the stories of women who have faced adversity and discrimination, emphasizing the importance of speaking up and fighting for justice. Her words resonated deeply with the audience, inspiring them to use their voices and create lasting change in society.

Winfrey’s heartfelt speech received a standing ovation and sparked conversations worldwide. It showed the power of a keynote address to transcend the stage and leave a profound impact on people’s hearts and minds.

Credit: www.nytimes.com

Frequently Asked Questions On What Is A Keynote Address?

A keynote address is a presentation given at the beginning of an event or conference, setting the tone and highlighting the main themes.

Why Are Keynote Addresses Important?

Keynote addresses are important as they provide a central focus, inspire and motivate the audience, and deliver valuable insights and expertise.

How Long Does A Keynote Address Typically Last?

A keynote address typically lasts between 30 minutes to an hour, allowing the speaker to engage the audience and deliver a impactful message.

A keynote address is a powerful and impactful speech that sets the tone for an event or conference. It is delivered by a knowledgeable and influential speaker who captivates the audience and provides valuable insights and information. By understanding the purpose and significance of a keynote address, event organizers can ensure a memorable and worthwhile experience for their attendees.

So, next time you attend an event, be ready to be inspired and motivated by a compelling keynote speaker!

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Guide to Planning, Writing, and Delivering a Killer Keynote Speech

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Being invited to deliver a keynote address is a great honor.

It’s exhilarating. A compliment to your expertise.

I’m a public speaking coach . A client of mine recently was asked to deliver the keynote address at a large women’s tech event. She was new to public speaking. This was her first high-stakes conference opportunity.

She’s a seasoned leader in an industry with few female colleagues. Although she loves her job, at times her career has been rough. The conference organizers asked her to share her perspective with young women new to the field to help them navigate the inevitable difficulties of being a woman in tech—and also give them advice on how to enjoy the ride.

Her excitement and nervousness were palpable. That’s how it feels when you’re asked to give the keynote.

Being asked means that others value your ideas, thoughts, and vision. You know it’s a big opportunity. A keynote speech provides an opportunity to inspire others like no other.

But if you’ve been asked to share what you’ve experienced throughout your career (or even lifetime) it can be a daunting ask.

With the honor of delivering a keynote comes the responsibility to deliver an address that will inspire your audience to take action.

Table of Contents

What Is a Keynote Speech?

A keynote speech stands above other public speaking opportunities because event organizers make it the highlight of the agenda. Large events often leverage the keynote speaker to attract attendees.

The theme of a keynote is usually set by the event’s theme.

For multi-day events like conferences the keynote is often (but not always) scheduled on the last day. Scheduling the keynote for the end of the event builds excitement and anticipation. Other times the keynote is scheduled near the beginning of an event, and in this case the role of the keynote speaker is to set the tone. Knowing when you’ll be speaking (at the beginning or at the end of the event) impacts the type of keynote speech you should create.

A keynote speaker is usually given a substantial amount of time to speak, often 45 to 60 minutes over dinner. Unlike a shorter presentation, keynote addresses give you a brilliant opportunity to go deep. TO show the breadth of your expertise. To invite your audience along through the ups and downs, ins and outs of a storyline. Your speech can be complex and include unanticipated twists and turns (while of course staying on track with your core message.)

If you’re lost and unsure about how to make your presentation compelling, I can help.

How Long Should A Keynote Be?

There are only a few hard and fast rules about the length of a keynote speech:

• The length of the speech is ultimately dictated by the amount of speaking time allocated by the event organizer.
• The length of the speech should be however long it takes you to clearly and concisely deliver a speech that inspires your audience.

Essentially, just enough time and not too much. 

P ro Tip: The amount of time allocated by the organizers is not always set in stone, especially in the early days of organizing an event. Keep the line of communication open with your organizer. The time frame might be open to adjustment or negotiation.

What Makes a Keynote Speech Compelling and Memorable?

An engaging, inspiring keynote presentation encourages the audience to envision what they are capable of. The best keynote speeches don’t just inform—they compel the audience to take action.

Keep two things top of mind as you plan:

• Focus on one main message (your throughline).
• Put yourself in the hearts and minds of your audience. Think of this as a research project as much as an exercise in empathy. Take the time to learn about what your audience wants to know. Learn how they need to hear it.

Going back to my example, the key message of my client who keynoted at the tech conference was resilience .

How did this key message turn into a speech?

She told funny, heart-wrenching stories, including some stories which were excruciating for her at the time they happened. These stories showed her drive to succeed. She spoke candidly about the problems she had come up against in her career. Then she revealed how she solved these problems and the benefits that transpired. Throughout the whole speech, she tapped back into her key message— resilience.

How Much Time Should You Devote to Preparation?

More time than you think.

I have never had a client tell me, “I wish I had spent less time preparing my keynote.”

They’re always glad they invested a good amount of time. Feeling completely ready in the days leading up to the event is worth it.

Nancy Duarte, the author of Resonate , works with industry giants on their keynote speeches. Duarte recommends you spend 30 hours on content creation for a 1-hour speech. (This doesn’t include building the slide deck or practicing the speech).

Here’s my breakdown of the time it takes to be fully prepared to step on stage to deliver your keynote address:

• 30 hours to research your speech and develop the keynote content
• 30 hours to create your keynote slide deck
• 30 hours of practicing your delivery

90 hours likely seems like a lot of time, but that’s what it takes to create and develop an inspirational, career-boosting keynote.

Your first rough draft will be just that … rough. Keynote speech writing is never a one-and-done process. To really nail it you need to get feedback and let the speech, slide deck, and delivery evolve over time. The results are worth it.

How Much Lead Time Do You Need?

Keynotes are a rich opportunity to give an audience perspective into who you are and what you know.

You should allow for 3 months (and a minimum of 2 months) of lead time before you deliver your keynote.

However, life does not always go according to plan. You may not have a lot of time left to prepare. I offer a presentation coaching service called Crunch Time for when you’ve been asked on short notice (a speaker may have become ill) or you have been consumed with other projects and need support to deliver an engaging speech.

Planning a Keynote Speech: Who is your audience? What is your intention?

Your goal should be to take your body of work and experience and use that to resonate with your audience. Inspire them to action. Your words of wisdom will become part of their life experience and create a legacy which will stick with them for years.

“It’s all about the audience—not about you.” These are wise words I’ve never forgotten, delivered to us on the first day of class of my communication degree.

In my work supporting clients through presentation planning, I’m always checking in to ensure that the audience will be able to understand What’s In It For Them (WIIFT in marketing terms). Remembering to center on WIIFT is crucial. It’s the foundation for a successful keynote.

Your intention is important too—equally important, actually. Why are you giving the keynote? What do you want to have happen because of it? Knowing your own “why” and how it relates to the needs of your audience puts you on track to engage and inspire.

How To Write A Keynote Speech

1. establish your throughline.

After you have a good understanding of who your audience is and what your intention is in delivering your keynote it’s time to establish your throughline. Identify which theme or concept you want to speak about.

My client who was keynoting the tech conference planned to speak on resiliency, which is a broad topic. I encouraged her to dig deeper. Upon reflection, she realized that much of her success stemmed from her commitment to creating and building relationships.

She evolved the throughline. The theme of the keynote became developing resiliency through relationships .

2. Brainstorm with an open mind and big wall

Once you’ve decided on your throughline it’s time to find an open wall and a stack of post-it notes.

In freewriting-mode write down any and all ideas that come bubbling up that will support your theme. Take lots of breaks. I promise you’ll come back with fresh ideas each time.

3. Step back and group ideas into themes

Stand back once your wall is filled with ideas. Notice common themes. Place similar ideas into three groups.

What you see is three arguments or points of proof that support your throughline.

4. Pare down to the best ideas

Now sweep through and dispense of any of your ideas that strike you as weak or you don’t feel passionate about.

5. Order your ideas

Place the ideas that remain into a logical order, so that they flow from one idea to the next. That’s your outline. Transfer these concepts to a Google Doc or put pen to paper. You’ve got the bones of a good keynote speech already.

Don’t write out a script word-for-word. Instead, think about what you want to speak about for each of your points. Flesh them out, making notes about what you want to say.

You’ve invested a large amount of time creating the content. Every component of a keynote is important. So now let’s focus on how you open, close, and title your keynote.

How To Open A Keynote Speech

I suspect you’ve been to at least a few presentations where you felt bored by the speaker after just a few minutes.

Too many speakers begin with a status quo opening such as citing their CV or meticulously outlining what they “want to talk with you about.”

You can do better.

My client started her keynote off with a dose of humor rooted in her own personal experience. She talked about the inappropriate clothes she wore to an interview and the hilarious story of what she did to gain access to the building.

Here are a few more ideas to open your keynote speech:

• Start your speech by addressing the elephant in the room to address a negative bias your audience may be thinking. Perhaps you are quite young and your audience is older. You could begin by saying, “You are probably looking at me thinking she’s twelve years old and what could she know. And you’d be right…”
• Quote a startling statistic. Often keynotes focus on living out dreams. This statement will have your audience’s interest piqued, “The average person has over 1,460 dreams a year”.
• Begin a story that you can use to weave and thread your presentation together. You could begin by sharing a story of how a mentor helped. Throughout your presentation continue the story dropping the nuggets of wisdom of what your mentor said and how she helped.

It’s crucial that you grab your audience’s attention right from the start – that you hook them with your first words.

How To Close a Keynote Speech

Finish your keynote with clarity and power. I’ve listened to too many speeches and keynotes where the ending was weak. They didn’t live up to the energy of the body of work.

My client decided to loop back to the chain of events that happened before her interview, narrating how she hung in there, even when things weren’t going according to plan.

Here are some excellent approaches to closing your keynote powerfully:

Loop back to how you began your speech. If you began your speech by talking about the elephant in the room, tag back to provide assurance that you have.

Wrap up a story you teased in your opening and then threaded throughout the speech.

If you began your keynote with a stat or quote reference it again at the end by summarizing how you proved it was true.

A tenet I firmly stand by that it’s not good enough to just leave your audience inspired . You must leave them inspired to do somethin g. Close your speech with a clear call to action to do something tangible that will make a difference to them and/or their community.

Choosing a Title for Your Keynote

Your title is your audience’s first introduction to what they will hear. Finding the ‘right’ title makes them want to listen.

If a compelling title comes to mind before or as you are developing and creating your speech, write it down. But don’t worry if you’ve planned out your whole speech and still don’t have a title idea. The best titles often come to us right at the end. You’ll have lots of ideas to play with when you’ve finished gathering your content.

Here is a trick while working with an editor at Inc.com: first craft a title, then play with variations of that title by using words that will get attention or have an inherent hook embedded within them.

Here’s an example of how I played with titles before settling on one for this article:

My initial ideas were

Both titles are merely functional. They’re lackluster and don’t reflect the complexity of the article itself, which goes beyond merely “writing” a keynote.

I rephrased it to expand on the topic and add a bit more punch:

Better, but I knew I could do better.

I liked it. It is more eye catching and it indicates a comprehensive “guide” that promises not just a “how to” article, but in-depth advice that speaks to creating an excellent keynote that will be well received.

Invest the time in finding just the right title. It’s worth it. It piques your audience’s interest from their first interaction with you.

How To Practice Your Keynote Speech

Don’t put off practicing until the last minute. Conversely, don’t over-practice until you sound like a robot and have diluted every ounce of passion out of your presentation.

Making good use of your practice time is easy.

I’ve written an extensive guide on how to rehearse for a presentation and I’ve also written on this topic for Inc.com . Read them for tips and techniques to learn your keynote speech easily so you can walk on the stage confidently knowing you’ll nail it. 

I have never had a client tell me they wished they had practiced less. I encourage you to practice only as much as you need to and not a second more.

P ro Tip: When you have a few spots that are giving you difficulties just practice those sections. It’s a poor investment of your time to practice your keynote over and over in its entirety if only a few sections are tripping you up.

​​​​Sucheta Misra Associate VP Inclusion & Diversity and Social Impact Leader

Tips For Creating Your Slidedeck or PowerPoint Presentation

My take on PowerPoint is that it’s a powerful tool that has been dropped into the laps of people who, more often than not, don’t have the training or experience to wield it effectively.

Before PowerPoint, marketing and communication teams would strategize over the best content for the slides. Graphic designers would create them.

These are the three most important things to know about your slide presentation:

• If slides won’t add or support your presentation don’t use them. 
• Create your slides so that they are primarily image-based with a limited amount of text. 
• If you are not a graphic designer hire one. It’s worth it for the stroke of elegance and professional edge they will add. A graphic designer will bring your deck to life. 

If you do decide to use a slidedeck ensure it helps your audience connect the dots and visualize what you are sharing with them.

What To Do Before You Deliver Your Speech

I’m often backstage supporting clients at their events. It’s exhilarating to feel the energy of speakers waiting to go on stage. You can feel the excitement … hearts pounding and voices warming up.

Here are a few tips and techniques professional speakers use to ready themselves, calm their nerves , and warm up their voice before giving a keynote speech:

• If you find yourself not sleeping well or experiencing anxiety in the days leading up to your speech try 4 – 7 – 8 breathing . Three or four rounds should have you feeling calmer and able to fall back to sleep. 
• Keep yourself hydrated. The day before your event up your water intake. This will keep you feeling energetic and your voice lubricated. 
• Make sure you get a good sleep before your keynote. Lack of sleep will knock you off your game. 
• Fifteen minutes before your keynote move your voice up and down through your natural register with vocal exercises so you can use your voice like the fine instrument it is. 
• Just as you are about to speak, if you suffer from dry mouth, take these lozenges to help you articulate with ease. 
• When you arrive at the podium take a few deep breaths, feel your feet on the floor, touch a favourite amulet such as a ring or necklace…and away you go! 

What You Should Do After Your Speech

When you end your speech you’re still not quite finished yet.

Connect with people from your audience. Gather feedback. Some of the richest relationships you will create will happen if you take the time to talk with people after your speaking event. If you have the opportunity, ask for presentation feedback to help you learn what worked and what didn’t.

Don’t ask if they enjoyed your keynote because the response will probably be, “It was great!” Instead, ask what they took away that will make a difference in their life. Ask them what nugget stuck with them. The answers to these questions will provide information to improve your next keynote.

Having your keynote recorded provides a brilliant learning opportunity. Many of my clients tell me they can’t/won’t watch a recording of themselves. I ask them to separate themselves from their egos and embrace the opportunity to learn. You can gain insight into what landed and what didn’t by your audience’s reactions.

Ask for presentation feedback from a trusted advisor. Don’t ask family and friends. A trusted advisor or mentor has the perspective to provide unbiased feedback that your family and friends won’t be able to. A trusted advisor will be able to expertly able to weigh in about your content, your delivery, and the effectiveness of your speech. ¯

Keynote speeches are complex. They have lots of pieces that need to fit together to create an easy, simple flow and to hold your audience in your hands so they will be inspired and learn from you.

Do you need help with your upcoming keynote speech to make sure your audience will leave challenged to take action and be inspired? Let’s chat and learn how I might help. Here’s access to my calendar to schedule a time to talk.

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What is a Keynote Speech: How to Leave a Lasting Impression

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As an event planner or someone responsible for organizing a conference or seminar, you understand the importance of finding the right keynote speaker.

A keynote speech sets the tone for the entire event, leaving a lasting impression on the audience. In this article, we will explore the world of keynote speeches and share insights on how to write and deliver a captivating keynote.

What is a Keynote Speech?

A keynote speech is a powerful presentation given by a keynote speaker at the beginning or end of an event.

It is designed to capture the audience’s attention, set the tone, and provide key takeaways that attendees can apply to their lives or work. A well-crafted and captivating keynote speech can inspire, motivate, and leave a lasting impact on the audience.

The Role of a Keynote Speaker

A keynote speaker plays a crucial role in the success of an event. They are experts in their field, often seasoned speakers who have honed their craft over years of experience.

A keynote speaker not only delivers a thought-provoking speech but also brings a unique perspective, shares personal stories, and engages the audience through humor, emotion, and relatability.

Writing a Captivating Keynote Speech

Writing a compelling keynote speech requires careful planning, organization, and a deep understanding of the audience. Here are some key steps to follow:

Understand Your Audience: Before writing your speech, spend time researching your audience. Who are they? What are their interests, challenges, and goals? Tailor your message to resonate with them.

Define Your Key Message: Every keynote speech should have a central theme or message that you want the audience to take away. Clarify this message and make it memorable.

Craft a Powerful Opening: Grab the audience’s attention from the start with a captivating story, intriguing statistic, or thought-provoking question. This will set the tone and create a sense of anticipation.

Organize Your Speech: Structure your speech logically and engagingly. Begin with an introduction, then move on to key points or stories, and end with a memorable conclusion that reinforces your key message.

Use Personal Stories: Personal stories are a powerful tool to connect with the audience emotionally. Share experiences or anecdotes that relate to your key message and make it relatable to the audience.

Incorporate Visuals: Visual aids such as slides or props can enhance your speech and make it more engaging. Use visuals sparingly to support your key points and avoid overwhelming the audience.

Practice and Rehearse: Delivering a flawless keynote speech requires practice. Rehearse your speech multiple times to ensure smooth delivery, confident body language, and effective use of pauses and intonation.

Engage with the Audience: Interact with the audience throughout your speech. Ask rhetorical questions, encourage participation, and create moments of connection. This will keep the audience engaged and make your speech memorable.

Tips for Giving a Motivational Keynote Address

Giving a keynote speech can be both exciting and nerve-wracking. You have the unique opportunity to captivate an audience, inspire them, and leave a lasting impression. In this section, we’ll share some valuable tips to help you deliver a powerful keynote speech that engages your audience, conveys your message effectively, and ensures a memorable experience.

1. Know Your Audience Inside Out

Understanding your audience is crucial to giving a successful keynote speech. Research their demographics, interests, challenges, and goals. This knowledge helps you tailor your message to resonate with them and ensures that your content is relevant and relatable.

Connect with your audience by addressing their specific needs and aspirations. By showing that you understand them, you’ll build trust and captivate their attention from the start.

2. Craft a Clear and Compelling Key Message

Every great keynote speech has a clear and compelling key message. Define the central theme or idea you want to convey to your audience.

Keep it concise and memorable so that it resonates long after your speech concludes. Your key message should guide the entire structure and content of your speech, ensuring a cohesive and impactful presentation.

3. Start Strong with a Captivating Opening

The beginning of your keynote speech sets the tone for the entire presentation. Capture your audience’s attention from the outset with a powerful, attention-grabbing opening.

Engage them from the first moment with a captivating story, intriguing statistic, or thought-provoking question. A strong opening creates a sense of anticipation and hooks your audience, making them eager to hear more.

4. Structure Your Speech for Impact

A well-structured keynote speech keeps the audience engaged and enhances their understanding of your message. Organize your speech in a logical and impactful manner.

Begin with an introduction that establishes your credibility and builds rapport with the audience. Then, present key points or stories that support your key message. Finally, wrap up with a memorable conclusion that reinforces your main ideas and leaves a lasting imprint on your audience.

5. Use Stories to Connect Emotionally

One of the most powerful tools in a keynote speech is storytelling. Personal stories create an emotional connection between you and your audience. Share experiences or anecdotes that illustrate the key points of your speech.

Make them relatable and highlight the lessons learned. Emotionally compelling stories will leave a lasting impact, making your message memorable and inspiring.

6. Engage and Interact with Your Audience

Keep your audience engaged throughout your keynote speech by actively involving them. Ask rhetorical questions, encourage participation, or create moments of interaction.

This can be in the form of brief audience discussions, polls, or exercises. Interaction fosters connection and helps to break up the presentation, making it more dynamic and enjoyable for your listeners.

7. Utilize Visual Aids Effectively

Visual aids, such as slides or props, can enhance your keynote speech when used effectively. Use visuals sparingly and purposefully to support your key points, helping to reinforce your message visually.

Ensure your visual aids are clear, easy to read, and visually appealing. Remember, your spoken words should always be the main focus, with visual aids serving as supporting elements.

8. Practice, Practice, Practice

Delivering a flawless keynote speech requires practice and rehearsal. Practice speaking your speech out loud multiple times, focusing on your delivery, timing, and body language.

Rehearse in front of a mirror, record yourself, or seek feedback from trusted colleagues or mentors. This process allows you to refine your speech, build confidence, and ensure a smooth and impactful delivery.

9. Embrace Authenticity and Passion

Authenticity and passion are key to delivering a compelling keynote speech. Be true to yourself, speak from the heart, and let your enthusiasm shine through.

Your genuine passion for your topic will captivate and inspire your audience. Avoid trying to mimic someone else’s style or delivery. Embrace your unique voice and let your authenticity be the guiding force behind your speech.

10. Leave a Lasting Impression with a Memorable Conclusion

The way you conclude your keynote speech is just as important as how you start it. Summarize your main points, reiterate your key message, and provide a clear call-to-action for your audience to take away.

End on a high note, leaving your listeners feeling inspired and motivated. A memorable conclusion ensures that your speech lingers in their minds and prompts them to take action.

Finding the Right Keynote Speaker

When hosting a successful event, finding the right keynote speaker is paramount. This individual will not only set the tone for your gathering but also leave a lasting impression on your audience.

In this section, we will delve into the important factors to consider when searching for the perfect keynote speaker who will elevate your event to new heights.

Experience Speaks Volumes

Experience is a key ingredient in the recipe for a successful keynote speech. Look for speakers who have a proven track record of captivating audiences and delivering impactful presentations.

Seek out those who have spoken at similar events or within your industry, as they will have a better understanding of your audience’s needs and interests. Experienced speakers bring a certain expertise and authority that can leave a lasting impression on your attendees.

Expertise in Your Industry

While experience is important, finding a keynote speaker with expertise in your specific industry is a game-changer. These speakers have a deep understanding of the challenges, trends, and opportunities within your field.

They can relate to your audience on a deeper level and provide insights and anecdotes that resonate. By selecting a speaker with industry expertise, you are ensuring that your attendees receive targeted and relevant information that they can apply to their own work or lives.

Communication Skills that Command Attention

A keynote speaker may have an impressive resume and extensive knowledge in your industry, but if they lack communication skills , their impact will be diminished. Look for speakers who possess excellent public speaking abilities.

They should be able to engage the audience, hold their attention, and deliver their message with clarity and conviction. Seek out speakers who can combine storytelling, humor, and audience interaction to create a memorable experience.

Aligning with Your Event’s Goals

Every event has its own unique goals and objectives. When searching for a keynote speaker, it is crucial to find someone who aligns with your event’s overarching purpose. Consider what you want your attendees to take away from the event.

Do you want them to feel inspired, motivated, or educated? Look for speakers whose message and style resonate with your desired outcomes. Review their past performances and testimonials to gauge if they can deliver the results you are seeking.

Recommendations and Reviews

One of the best ways to find a keynote speaker is through recommendations from trusted sources. Industry colleagues, friends, or even professionals who have previously worked with speakers can provide valuable insights and firsthand recommendations.

Additionally, online platforms and speaker bureaus offer reviews and ratings from past clients, allowing you to make an informed decision. By tapping into the experiences of others, you can gain a sense of a speaker’s trustworthiness and suitability for your event.

Interviewing Potential Speakers

Once you have narrowed down your list of potential keynote speakers, it’s time to conduct interviews. This step allows you to assess their compatibility, professionalism, and understanding of your event.

Prepare a list of questions that delve into their experience, approach to speaking, and familiarity with your industry. During the interview, observe their communication style, responsiveness, and willingness to collaborate. A successful partnership with your speaker is essential for a seamless and impactful event.

Reviewing Past Performances

Before making a final decision, take the time to review recordings or videos of the potential speakers’ past performances. This will give you a firsthand glimpse into their presentation style, stage presence, and ability to engage an audience. Look for speakers who exhibit confidence, charisma, and an authentic connection with the audience.

Pay attention to their ability to tell compelling stories, convey key messages, and create an energized atmosphere. Trust your instincts and select a speaker who resonates with you and your event’s vision.

A well-crafted keynote speech has the power to captivate, motivate, and inspire an audience. By understanding your audience, crafting a compelling message, and delivering it with passion and authenticity, you can leave a lasting impression on your audience.

The right keynote speaker can elevate your event, set the tone, and create a memorable experience for attendees. So, take the time to find the perfect fit and unleash the power of a captivating keynote speech.

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What Is a Keynote Speech? Plus 5 Steps to Help You Write One.

Eleni Kelakos August 24, 2020 Peak Performance , presentation skills training , public speaking training , speech coaching

You’ve been asked to deliver a keynote speech at an upcoming event.  And while you may be flattered by the request, you have a lot of questions, like: “What is a keynote speech anyway? What makes it different that other presentations?  How long should a keynote speech be? And how do I write a keynote speech

Before I answer those questions, let me congratulate you for having been asked to deliver a keynote speech.  Because being invited to give a keynote speech means that have developed a perspective, a public persona, or a big idea that is interesting enough to be featured in the spotlight. Professionally speaking, you have arrived! 

Typically, keynote speakers are experts in their field.  Some professional keynote speakers, like me and many of my colleagues in the National Speakers Association , are even paid to deliver their keynote speeches. Whether you are paid or not, giving a keynote address is both an honor and a fantastic opportunity to share your expertise what an appreciative audience.

What Is A Keynote Speech?

The answer to “What is a keynote speech?” is inherent in the very language of the question:  The words key and note .  Essentially, a keynote speech is a speech in which you establish and develop a main (key) theme and set an overall tone (note) for the event. Often, the subject of a keynote address or keynote speech is intended to reinforce—and rally the audience around– the event’s chosen theme.  For example, if the theme of an event is performing at your peak as a leader, there is a good chance that the keynote speaker will be delivering a speech that underscores that theme.

Keynote speeches can be informational, inspiring, entertaining, and motivating. The best keynote speeches contain a bit of each those elements, expertly woven together.   

What Makes A Keynote Speech Different Than Other Presentations?

One of the best ways to understand what makes a keynote speech different that other speeches or presentation is to understand what it is not :   A keynote speech is not a speech or presentation in which you teach skills or concepts on a deep, experiential, nuts and bolts level.  It’s a speech in which you are doing most of the work.

If you are asking your audience to do individual or group work in spoken or written form through more than half of your speech,  what you are delivering is either a training program or a workshop, but not a keynote speech.  This is not to say that keynote speeches can’t have interactive elements; many of the best do, but in doses small and simple enough to allow the members audience to ingest the lessons while maintaining a focus on the speaker. Overall, keynote speeches tease out their key theme at a much higher level of focus than more involved, granular, and usually more lengthy workshops, breakout sessions, or training programs ( like these ).

How Long Should A Keynote Speech Be?

A keynote speech is typically thirty to sixty minutes in length. 

Generally speaking, the shorter the keynote speech, the better.  This is especially true when delivering a keynote speech after lunch or dinner, when people are winding down over a meal (or even a cocktail or two) and have a shorter attention span.  Whatever time slot you’ve been given as a keynote speaker, it’s your job to stay within its parameters—even if the event is running late, and you have to shave ten minutes off your keynote speech.

How Do You Write A Keynote Speech?

The question “How do I write a keynote speech” is often the reason thought-leaders, speakers, and business leaders contact me for support in writing one.  Because, if you’ve never put a keynote speech together before, it can be daunting.  As I always tell my online group keynote coaching or individual keynote coaching clients, organizing and crafting a keynote speech is a creative process. This means your keynote speech will often dictate what it needs to be as you’re writing it. You must be willing to nudge it into being, and be patient as it unfolds.

If you’re wondering “So, how do you write a keynote speech?” I suggest you start by asking yourself the following five questions:

• Who are the people the audience you are speaking to? The more you know about your audience, the more you can create a keynote speech that is relevant and of service to them.
• What pain, problem or challenge are you there to shine a light on or solve on behalf of your audience?
• Based on your answers to the first two questions, what is your big idea, the “key note” you are there to expand upon in your keynote speech?
• What are the three main points, lessons, or takeaways you want make (and flesh out with stories, data, and other sticky evidence) that are in support of your big idea, and will make up the body of your keynote speech?
• What can you choose to do to begin and end your keynote speech in a way that is maximally memorable and engaging?

If you are struggling to put together your keynote speech, don’t despair. You don’t have to go it alone. There are professional keynote presentation coaches who can help you turn your big idea into a magical, moving, memorable speech. 

Fill Your Keynote Speech With Who You Are

Whether you write keynote speech by yourself, or with the help of a trusted keynote presentation coach , remember this: The greatest resources you’ve got to draw upon are your unique experiences, expertise, and stories.  Fill your keynote speech with who you are and what you know. Be human and relatable, so your audience can connect more deeply with you.

And when the time comes for you to step up to the podium and give your keynote speech remember: Your words matter. Use your words responsibly. Use your words with intention. Use your words to change your world.  

Need support putting together your signature keynote speech? Check out my Build a Brilliant Keynote Online Group Course .

Would you rather work with me on e -on-one explore my keynote presentation coaching options..

What Is a Keynote Speech & How to Deliver One With Impact?

Hrideep barot.

• Public Speaking

We’ve all heard about Keynote Speakers. They are all the rage given the pandemic and the hoards of webinars and conclaves and conferences that have come with it. They have also been a catalyst in spreading the assumption or myth that Keynote Speakers are celebrities or really famous people. However, that is not true! Sure, having a famous personality brings in the little extra “branded” tone to your event but it doesn’t really matter if your Keynote Speaker(s) have no substance or anything relevant to speak about.

Why is it called “Keynote” anyway?

If you are the curious type (like me) and usually loose track of time by going off on a tangent while researching about a topic, I’ve saved you some time:

Based on my research, a Keynote is the base note in Music which sets the tone for the track.

There you have it: The best way to explain what a Keynote Speech is!

A Keynote Speech, usually given at the beginning of the event, focuses on the central idea or theme for the event and elaborates on the same. It is given by someone noteworthy of presenting the same, like a professional or experienced scholar of the topic and sets the tone for the event.

Keynote Speeches could also have presentations and other visual aids. It is up to you and whatever your creative juices decide while preparing.

If you are interested in learning about presentations and how you can use it best in a speech, we’ve written an article just for that, check it out!: A Guide to the Techniques of Presentation

How to write a Keynote Speech?

Here’s the million dollar question (only if you are paying me to ask it)

Usually writing a speech is confusing business. With the transitions, delivery, tones, pitch, visual aids, and I could keep going but I don’t want you to begin fanning your armpits… yet!

The main thing, without it you have no speech. (duh!)

So how do you begin going about your topic? Easy, first things first: write down any keywords or points that you know about the topic.

Pro Tip: Always keep your ideation document different from your drafts (layout/colour wise). It may be helpful to have everything in one place but soon, your mind will get adjusted to using it as a rough ideation workspace and when you actually have to sit down and write your speech, it won’t come naturally and lo and behold – the writer’s block.

Once you have that, discard all the knowledge and running thoughts you have about the topic and open your browser and books. It is research time!

Learn whatever you can about the topic. If you find articles which are helpful (like this one) keep them open and close the rest of the tabs. If you are using books, use bookmarks or tabs or even highlighters if you are allowed to/comfortable using to mark all the points you found interesting and helpful.

Read through them again, now is the point where you start filtering information to decide if the content you liked is Keynote Speech worthy or not.

How do you know if it is worthy?

Simple: Can it lift Mjollnir? (For those of you who did not understand the reference, I got you: Search for – Thor’s Hammer.)

On a more serious note: Look out for points which are informative and something you can build on but ensure that they aren’t too complex. Why? Because, the time it takes for you to explain one point will take away the opportunity to touch base on the various other topics or points you would/are planning to cover.

This brings us to our next point:

How long should a Keynote Speech be?

If you have never given a Keynote Speech, or if you are reading this at 2:00 AM and have to deliver your speech today – Remember those speeches during webinars which you immediately slept after? My guess is, those speeches where the Keynote Speeches.

A Keynote Speech / Address can last anywhere between 15-60 minutes.

My Advice: Don’t let it cross the 30 minute mark. A Keynote Speech is expected to be a bit generic and revolve around the theme. If you keep talking about something generic and returning to the same point / theme, people tend to get bored, you unknowingly might become repetitive and overall, you might find someone else dozing off during your address.

PS: Different organisations have different plans of action, so it would be the safest to approach the organisers and find out how long they expect you to speak for and move ahead from there.

Content and Structure

You have researched your topic the best you can, you might have gone to the extent of the etymology as well, and filtered the clutter.

Now, what we need to do is, organise.

A great way to organise your content could be using this chart:

Introduction to the Main Theme Introduction to your area of expertise A few topics you find the most interesting / think that the demographic you are addressing to will find the most interesting* Future prospects about the industry Summary and Conclusion while rounding back to the main general topic.

*Targeting Demographic

Figuring out what your demographic would be interested in is a task! The easiest way to figure that out would be to divide them into three categories.

• Some Experience

How does this help?

Once you know what the majority of your audience’s demographic is like, you can tailor your content based on things they might be interested in.

For Freshers, you can add topics about future prospects and the career growth in the field.

For people who have spent some time in the industry but are still new, you can speak about the current trends, and how to navigate the various obstacles that may come with various deliverables.

If you are addressing a group of experts in the field, treat them like your equals and don’t dumb things down for them, some basic jargon can be allowed (usually it is a big no no in speeches) and it may even present you with the opportunity to segue into a joke about “back in our days.”

This is also a great opportunity to open the floor for discussions and take in points from the audience about the new and latest developments in your industry, because as experts, they would definitely have a well founded viewpoint and might even help you look at things from a new perspective – Who said you couldn’t grow and learn while giving a speech?

Opening a Keynote Speech

The beginning is where the audience decides if they want to listen to you. Creating an impression couldn’t be any easier!

You can start with one of the three Ss – Statement, Story or a Surprising Question.

Once Upon a Time, I used this phrase to begin my story in a speech and had the audience snoring by the next line!

The phrase “Once Upon a Time” may be classic, but remember it is a classic for bed time stories. Unless you are beginning a Fairy Tale or Folklore, steer clear of your temptations of using it.

Instead, begin with the setting of the story, fake or a real incident, it helps the audience picturise things better and relate and follow more closely.

To learn more about storytelling and how to use it in your speech, you can check our article on the same: 9 Storytelling Approaches for your Next Speech or Presentation

A statement, phrase or quote when used at the beginning of the speech, needs to be either controversial (who doesn’t love good tea?) or something powerful.

Make sure that if you use a quote or phrase it is in line or in some way related to your topic. Something which is completely different from the topic at hand would make it even more complex for you to get it back to the theme and what you want to talk about.

Surprising Question

When do you ask a question?

Did you answer this? Even if your answer was on the lines of: “How am I supposed to know that” It was still a response to the question.

This is what you can do with your audience as well. Anyone who hears a question, rhetorical or not, will answer it intuitively – be it a sarcastic answer, a rude one or an actual one. But there will be an answer and then there will an unconscious expectation of a response and there you have a hooked audience!

This was my take, if you want to explore deeper into figuring out your opening, check out our video on the same!

Tips for Writing and Delivery

Now that you know where you want to take your speech, here is a list of a few things which you can use to help you take your Keynote Address to the next level.

• Learn about your audience to tailor your speech to keep it relevant and relatable.
• Practice your speech, even if it is the 100th time you are giving one or talking about that specific topic.
• Embrace the nervousness but don’t let it be the better hugger.
• Be confident about your content. If you aren’t sure about a point, it is better to omit it rather than confuse the audience or provide them with poorly researched facts.
• Consider adding visual aids like a presentation or pictures to your speech.
• Connect with the audience, share your contact details and social media page with them via chat or on screen, and invite them to pick your brain. This way, you build your network and someone out there gets to learn and clarify doubts from an expert!
• Prepare. Preparation isn’t just practising your speech. It is checking your network connection (online), the stage and lighting and all the other tech support (offline), deciding what to wear, getting enough sleep and multiple other things like checking in with the organisers, etc.,.

Keynote Speech Examples

We’ve filtered through so many great speeches to bring you our top four, each cover a different aspect of a Keynote Speech and will help you gain a wider idea about what could work for your speech and what may be a possible new avenue you could take.

Oprah Winfrey – With Motivational Keynote Speeches being the most popular, the talk show host and entrepreneur spoke about following your passion and working on yourself. A great example of a good self-help and motivation Keynote Address.

Matt Damon – The actor spoke about this experiences in colleges and the financial difficulties he has faced. This speech is a great example of how you can connect to a younger audience and speak about a personal experience in a very engaging manner.

Sheryl Sanberg – A great example of mixing motivation with personal experiences and sensitive topics. This could help you with connecting various topics seamlessly and yet maintaining the umbrella topic/theme/genre.

Ken Robinson – To move into a more technical yet jargon free point of view on multiple topics and remaining objectively critical and motivational at the same time.

Keynote Speech Ideas

Often times, even though the theme of the event may be set, it can be a bit to vague, or the organisers might just tell you to talk about yourself, or anything you want!

One way to help you choose the perfect topic for you is:

Following the 3 KPI method. (No, not that KPI) KPI – Knowledge, Passion, Interest.

1. Knowledge

How much do you know about the topic? Is it something you can speak on without any or little preparation? Knowledge about the topic you’re speaking about builds your confidence, and it also shows the audience that you are a credible source of information! Another added benefit is that you will be able to explain really complex sections of the topic with ease and various examples – a great quality and it adds immense value to your speech since it makes it accessible to any demographic.

Why is being passionate about what you speak so important? Try out the below activity with someone.

1. Speak about a random story from the internet, it could be about a news article, social issue, facts, story, anything that is not your opinion or an opinion you particularly agree with. 2. Speak about any topic that you deeply care about, it could be the welfare of canines, politics, the impending doom of fast fashion, literally anything!

Ask your buddy to judge your delivery on both these occasions. Did you suddenly speak louder, clearer, and more well.. passionately?

When you speak about a topic you are passionate about, you tend to create that atmosphere around you that says “This is soo cool” and since humans generally have a herd mentality, their brain goes “This sounds cool, tell me more!” and there you have it, a room full of people who want to listen to you just because you made it sound “cool” .

3. Interest

If you’re passionate and know enough about your topic, I think it is safe to assume that you are interested in it. So, now enough about you, let’s think about your audience. Earlier in this article we spoke about how to gauge the demographic of your audience and based on that what sections of the topic you should pay attention to. The audience needs to find some value in your content to stick on till the second sentence. Work on building the quality of your speech by research and building your own knowledge. At the end of the day, you’ve learned something new and have a strong speech ready to provide your audience with a positive experience. Win-Win!!

If you would like to explore some more resources to gauge the best way to choose a topic, you can check out our video on the same:

To work on a speech with no real base is difficult, so we have gathered a few possible topics/themes you can cover in your Keynote Speech. These could also just be a simple, small section in your speech or you can base your speech completely on any of the following topics, the choice is yours!

• Technology and its affect/impact in your industry.
• Current Events – Eg: How the Pandemic has affected your industry.
• Leadership and Obstacles – The whole “Career in this Industry” package.
• Connecting your Niche to the theme.
• What you think about the future prospects of this industry and how to adapt to them.
• Multiple strategies and techniques which come in handy.
• Assess the Future and sharing your plans about a specific / general topic based on the industry / theme.

Being a Keynote Speaker is both an honour and an opportunity to learn. Remember to do your research and build your content the best you can. It is important to work on yourself and be patient with your process. If you are confident with your content, you could even do an improv on stage and still kill it!

Public Speaking is a skill that takes its own sweet time to develop and grow. Working on it is a constant process and can come in many forms! One step at a time and you won’t get exhausted or frustrated. Good luck!

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What Is a Keynote? 5 Things You Should Know

• The Speaker Lab
• March 14, 2024

Table of Contents

Have you ever been so mesmerized by a speaker that their words stayed with you long after their speech ended? That’s the magic of a keynote . But what exactly is a keynote speech and why does it matter?

In essence, a keynote speech sets the tone for an event. It serves as its heartbeat, pulsating with ideas and insights that energize attendees. Picture yourself standing before an audience, delivering not just any speech but one where every word strikes like lightning, illuminating minds and sparking conversations.

This post promises to take you on a journey exploring captivating keynotes, dynamic speakers, and exciting events. Together, we’ll look at how keynotes influence everything from business success to social media activity; unveil strategies for creating impactful presentations; and provide tips on becoming an effective speaker yourself.

What is a Keynote?

A keynote is a defining presentation or speech centered around the main theme of an event. The term “keynote” in relation to speaking is based on the musical term “key note,” or the note around which the key is based. Just like a musical ‘key note’ defines the harmony of a composition, a keynote speech lays down the central theme or message of an event.

The Importance and Impact of Good Keynote Speakers

As one of the main highlights of an event or conference, keynote speakers are expected to inspire audiences with their unique perspectives and insights. A great speaker has the ability to not only communicate effectively but also engage with their audience in meaningful ways. This engagement forms the bottom line for successful presentations—it can make or break an event.

The Hallmarks of Professional Keynote Speakers

What sets apart good keynotes from merely average ones? The answer lies in several factors:

• An understanding of both their subject matter and audience : Top-tier keynote speakers know how to connect deeply with those listening while delivering high-value content that resonates long after they’ve left the stage.
• Dynamism and energy : Audience members are more likely to stay engaged when your presentation style mirrors your passion for what you’re discussing.
• A knack for storytelling : Narratives help us process information better; therefore good storytellers often leave lasting impressions upon their audiences.

Fostering Engagement Through Effective Speaking Techniques

Surely we’ve all attended lectures where, despite our best efforts, our minds wandered off mid-presentation. So what’s different about engaging speeches?

One major difference is novelty. Unique insights delivered compellingly pique interest. Professional keynote speakers know how to weave facts and figures into a captivating narrative that is relevant to the audience.

Additionally, good keynotes strike an emotional chord with listeners. This not only keeps them engaged but also helps in better recall of information presented. A great speaker uses storytelling techniques effectively for maximum impact .

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Role of Keynotes in Events

As mentioned earlier, a keynote sets the stage for an event, serving as a compass that directs the overarching theme. Whether it’s delivered by national speakers or industry leaders, this keynote can ignite audience engagement and set the tone for what follows.

Opening vs. Closing Keynotes

While both have significant roles, there is a clear difference between opening keynotes versus closing ones.

An opening keynote often aims to energize attendees at the start of an event. It’s like turning on a lamp in an unlit area—suddenly, everyone can make out what is before them and where they are headed. This initial spark helps draw people into the experience and makes them eager to learn more.

In contrast, closing keynotes help solidify connections made during events, creating memorable moments that continue to resonate with attendees even when they’ve returned home or back to their desks. Professional keynote speakers are skilled at creating such lasting impressions through powerful storytelling techniques coupled with actionable takeaways.

Leveraging Keynotes for Business Success

Keynote speeches are more than just a way to kick off an event. They have the potential to become powerful tools in leadership development, client relationships, and attracting attendees. A good keynote speaker will help their audience visualize their own paths towards success.

The Role of Keynotes in Leadership Development

A keynote speaker has the power to ignite change within an organization or industry by providing new perspectives on established practices or unveiling innovative approaches to overcoming challenges. Their influence often extends beyond the stage as attendees continue discussing their ideas long after the event finishes.

This is particularly true when speakers share personal stories from their careers—experiences that demonstrate resilience during difficult times or highlight how unconventional thinking led them to unprecedented levels of success.

Creating Strong Client Relationships Through Keynotes

An engaging keynote speech also serves as a starting point for fostering strong client relationships. When a keynote speaker shares insights relevant to their clients’ industries or discusses issues close to their hearts, that speaker shows understanding and empathy. This resonates with audiences on both professional and personal levels, which can lead directly into fruitful partnerships down the line.

Drawing Attendees With Impactful Speeches

Beyond fostering connections with current clients, delivering compelling keynotes helps attract attendees too. Attendees are likely to show up if they hear a well-known figure in the industry is giving a talk. They look forward to learning from their insights and getting inspired by their journeys.

In conclusion, leveraging keynotes for business success involves understanding the multi-faceted role of these speeches in events. Whether it’s developing leadership skills among attendees or attracting potential clients, a powerful keynote can become your ticket towards achieving unparalleled growth and success.

Tips and Best Practices for Effective Keynote Speaking

Being a keynote speaker is no small task. To ensure a memorable presentation, there are several techniques to consider. Let’s explore some best practices.

The Power of Preparation

As any experienced public speaker will tell you, preparation is critical. Thoroughly understanding the subject matter helps build confidence, which translates into more effective delivery techniques. As a result, a keynote speaker needs to know what opinions are expressed in their field so that they’re able to anticipate questions from attendees and answer them competently during Q&A sessions.

Connecting With Your Audience

A successful keynote isn’t solely focused on delivering content; it’s also about making connections with the audience. By incorporating relatable stories or analogies, a good speaker will not only engage listeners, but also help simplify complex ideas for them. Want more storytelling tips? Check out this podcast episode with Ravi Rajani for more ways aspiring speakers can weave narratives into their talks for greater impact.

Constantly Improving: Asking for and Using Feedback

Although a keynote speaker may be tempted to pat themselves on the back after giving a talk, their job isn’t done yet. For any talk they give, it’s important to seek out constructive criticism in order to learn how best to improve. What worked? What didn’t? What did the audience find most engaging and why? The answers to all these questions are worth their weight in gold, and a good speaker knows it. By incorporating audience suggestions into his or her presentation, a keynote speaker ensures that they are at the top of their game.

The Digital Age and Keynote Speaking

As the digital landscape evolves, so does keynote speaking . Social media channels have become powerful platforms for speakers to reach event attendees and amplify their messages. In fact, these platforms are now a fundamental part of any successful speaker’s toolkit.

Online Presence of Keynote Speakers

Digital tools like social media offer than just exposure—they let speakers interact directly with potential audiences and industry peers alike, fostering relationships that transcend physical boundaries.

Live streaming options available on multiple social media platforms allow speakers to share their message with audiences near and far, while also providing attendees an unparalleled opportunity to connect with influential voices.

This broadened reach doesn’t only benefit the speakers themselves, but also enhances the overall experience for event attendees who get unprecedented access to their favorite thought leaders in real time.

Social Media as A Promotional Tool

The days when flyers were enough to attract attendees are long gone—we’re living in an age where captivating visual content reigns supreme. So, if you’re planning to deliver a keynote or organize an event soon, remember: your social media activity could be the starting point of creating buzz and anticipation around it.

Increasing Number of Digital Aids

From Canva to Prezi, there are now tons of digital tools designed for keynote speakers. This LinkedIn post provides a helpful list of these tools , as well as some pros and cons.

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FAQs on Keynotes

What is a keynote.

A keynote is a defining presentation or speech centered around the main theme of an event.

What is the purpose of the keynote?

The purpose is to energize, inspire, or challenge attendees to see things from a fresh perspective.

What is the difference between a keynote and a presentation?

A presentation shares information while a keynote aims to spark change. The latter inspires action through powerful storytelling around central themes.

What does it mean to give a keynote?

Giving a keynote means delivering an impactful speech that guides an event’s direction, motivates listeners, and provides valuable insights related to the core topic.

What qualifies as a keynote speaker?

A credible figure with expertise in their field who delivers engaging speeches inspiring change or providing new perspectives on pertinent topics usually qualifies.

The essence of keynote speaking lies in creating an overarching theme that captivates audiences from start to finish. Opening keynotes set the stage while closing ones wrap up event objectives with finesse.

Together, we’ve explored strategies for delivering engaging presentations and using social media for promotion.

Now you know that a great keynote isn’t about just standing before an audience; it’s about resonating with them long after you leave the stage. Remember this as you step onto your own path of public speaking !

• Last Updated: March 22, 2024

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Types of Speeches: The Keynote Address

A keynote address is an opening presentation (usually) for an event. More often than not it is inspirational. Regardless, it sets the mood and tone for the event.

If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare.

As with any presentation, a keynote address takes into account the participants, as well as the event. When giving one, it is important to include elements that show the audience that you are united with them in some way, whether by sympathy, common experience or understanding.

The keynote speech is not the place to be promoting yourself or your business. You are there in support of the event and its audience. You are there to set the mood and inspire. Only bring yourself into the presentation to build rapport, show common ground and be an inspirational example.

Keynotes are often given by the leader of an organization ( e.g. Jeff Bezos from Amazon, as pictured). However, sometimes professional speakers are hired to give a keynote presentation to open a conference or symposium. In fact, many professional speakers make a good portion of their income from giving keynotes.

Tips for Effective Keynotes

• Use stories : Stories engage and can help your audience see themselves in your message.
• Respect the alloted time: Since a keynote is often given before all other presentations, if you go over it can throw the entire event off.
• Make it a performance: Engage your audience with your vocal variety, body language and other performance skills.
• Match your message to the event: Your presentation is the warm up, so make sure that it gets your audience ready to listen to the other speakers.
• Use visuals: A picture is worth a thousand words, so don’t be afraid to illustrate your keynote with effective visuals that get the audience engaged.

Resources for developing a keynote address:

• What Is A Keynote Speech?
• E-How : How to Give a Keynote Address
• Speaking-Tips.com: Making Your First Keynote Speech

The next post in this series is The Training Session .

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About the author

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With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook , Twitter , Google+ and LinkedIn . Her website is CarmaSpence.com .

How to Present an Engaging Keynote Speech

Hosting & Hospitality Read time: 9 minutes

What is a Keynote Speech?

How long is a keynote speech, what makes a successful keynote speech, how to write a keynote speech - in 5 easy steps, how to start a keynote speech, how to end a keynote speech, tips for presenting an engaging keynote speech.

Keynote speeches are the heartbeat of any event, whether you're the event organiser delivering it or selecting a speaker to do so. They offer a chance to inspire and shape the event's narrative, leaving a lasting impact on delegates. The keynote's theme is typically aligned with the overarching theme of the event so crafting an engaging keynote speech is essential to connect with attendees and ensure the success of an event.

This guide will offer invaluable insights and practical tips for crafting, delivering, and perfecting a keynote speech from leading industry experts. Whether you're a seasoned pro or new to the art of keynote presentations, this guide will equip you with the knowledge and techniques needed to engage and inspire an audience.

A keynote speech is often the opening or closing address at an event and is designed to convey a central message, set the tone, and captivate the audience. In contrast to shorter presentations, keynote speeches provide an excellent opportunity to delve deeper into a subject matter and demonstrate the extent of the speaker’s expertise.

• The purpose of a keynote speech is to convey a central message, set the event tone and engage audiences.
• A keynote speech typically takes place during the opening or closing of a conference.
• Keynote speeches are usually delivered by a notable expert, celebrity or prominent figure within the field.

A keynote speech should typically be between 30 - 60 minutes long, with the ideal duration falling around 45 minutes. This time frame allows for a focused, impactful presentation without overwhelming the audience.

• Dedicate at least 60 minutes within the schedule for the keynote presentation.
• Event organisers should coordinate with keynote speakers to ensure their presentation fits the allotted time.
• You should always allow extra time within the schedule to accommodate audience engagement, questions, and potential overruns, as it's easier to fill extra time than to rush through a keynote speech.

A good keynote speech is characterised by its ability to inspire, educate, and engage the audience. It should have a clear message, captivating delivery, relatable stories, and a strong connection with the audience's needs and interests. Outstanding keynote speeches do more than just provide information; they inspire the audience to take action.

Here are the top three things to consider for a successful keynote speech:

• Preparation time - Preparation time is paramount for keynote success, as it allows for content refinement and effective delivery. Keynote speeches often require weeks to months of preparation to ensure a well-structured and impactful presentation.
• Audience research - In-depth audience research enables the speaker to tailor their content to meet the audience's expectations, making the speech more relatable and engaging.
• Clear purpose - A clear purpose, goals, and intentions provide a roadmap for the speech, ensuring that the message is focused, concise, and aligned with the desired outcomes, making the keynote more impactful and memorable.

When writing a keynote speech, structure the speech in three sections: an engaging opening to capture the audience's attention, a substantive body with key messages and supporting content, and a compelling conclusion that summarises the main points and leaves a lasting impression.

To contribute to this guide, the team at ICC Belfast have enlisted the help of event industry experts who have created five easy steps on how to write an effective keynote speech:

1. Develop a Throughline

A throughline is the central theme or narrative thread that runs consistently through a keynote speech. It serves to connect various elements of the presentation, providing coherence and helping the audience follow the topic by reinforcing the core message and making the speech more impactful and memorable.

More than 900 businesspeople from across Northern Ireland and beyond are set to attend the Northern Ireland Chamber of Commerce and Industry President’s Banquet 2023 in ICC Belfast. The evening will be a celebration of global business leaders players, commemorating the membership organisation’s 240th anniversary in the company of Ireland Captain Johnny Sexton , who is making his first appearance of this kind since returning from the Rugby World Cup in France. Those lucky enough to have secured seats will hear Johnny in conversation with broadcaster, Holly Hamilton with the central theme focusing on leadership and what it takes to be the best.

Petrina McAuley from NI Chamber shares her top tips for developing a throughline through a keynote speech:

Define the core message:

• When you identify the main message or theme you want to convey in your keynote speech, everything else falls into place. Decide on this from the outset and a structure will be set for your overall theme.
• Ensure that your core message is clear, concise, and relevant to your audience's needs and interests.
• Thread the core message consistently throughout your speech and this will provide focus both to you and attendees.
• Connecting anecdotes, examples, and bringing the content back to your central theme will always maintain a cohesive narrative and reinforce your throughline.

2. Brainstorm Ideas

Brainstorming ideas is crucial because it allows for the exploration of diverse perspectives and angles, helping to uncover unique themes and subtopic ideas. It enables a comprehensive understanding of the topic's full scope, facilitating the development of a rich and engaging keynote presentation that resonates with the audience.

The creation of ' The Virtual Delegate ,' a six-part digital event series, stemmed from a brainstorming session with ICC Belfast and international keynote speaker David Meade around the event industry's need to unite and address the widespread challenges during a period when in-person networking and substantial interaction were significantly limited. This initiative was watched by over 3,000 viewers on LinkedIn and was recognised with an Innovation Award as part of the annual Association of British Professional Conference Organisers (ABPCO) Excellence Awards .

David has become one of the most dynamic, engaging, and sought-after keynote speakers with a client list that features some of the world’s most successful organisations. His top tips when it comes to brainstorming ideas for a keynote speech:

Begin with mind mapping:

• I always start with a mind map because this creates a central theme or topic in the centre of a blank page. Mind maps allow you to branch out with related subtopics and ideas in a non-linear fashion and mean you can always connect them back to the central theme.
• I always like to expand each subtopic on the mind map with details, anecdotes, and supporting content and then refine later when I’m putting the final touches to my keynote speech.
• No man is an island so collaborate with a team or trusted individuals to generate a wide range of ideas. The Virtual Delegate was an excellent example of coming together with like-minded people, brainstorming an idea and creating something innovative that had never been done before.
• Brainstorming sessions will encourage open discussion and idea-sharing, and this creativity with diverse perspectives allows you to identify keynote themes and angles.

3. Choose Key Talking Points

Refining ideas and selecting the strongest three topics as key talking points is vital for maintaining focus and clarity in your keynote speech. It ensures that the audience isn't overwhelmed with information and can absorb the most impactful content, making your message more memorable and engaging.

In 2023, ICC Belfast hosted a gathering of senior leaders from across Northern Ireland, where they renewed their dedication to driving economic growth in the city. The event featured an interactive session with renowned international speaker, author, coach, and educator, Andy Fell . The ‘ What Winners Do’ session, which was delivered by Andy, focused on the importance of collaboration in advancing the shared objective of enhancing Belfast's reputation as destination for business events.

Andy shares his top tips for choosing key talking points:

Consider your audience relevance:

• As the keynote speaker you need to deliver something that is relevant and engaging and what I like to do is evaluate the potential topics and base my speech on the target audience's needs and interests.
• I also like to prioritise topics so that they address specific pain points or provide valuable insights that will engage and resonate with the audience.
• Assess the potential impact of each topic on the audience. Consider which topics are likely to leave a lasting impression and always make your message memorable.
• Remember to remove weaker topics that lack depth, resonance, or relevance, ensuring your speech is focused and compelling.

4. Decide on a Keynote Structure

Speech structure is crucial for maintaining a seamless flow and ensuring appropriate timing during a keynote presentation. A well organised structure helps the speaker transition smoothly between sections, making it easier to stay on schedule and engage the audience effectively.

As a member of Visit Belfast’s executive leadership team, Rachael McGuickin leads a multi-award winning team where she is currently Director of Business Development, Sustainability and Transformation. Rachael is responsible for promoting Belfast internationally as a leading business events, cruise and group tour destination and often delivers keynote speeches in order to attract inclusive and sustainable growth for the ‘ World’s Best Conference and Events Destination ’ 2023.

Rachael’s top tips when deciding on a keynote speech structure:

Use a three-act structure:

• I will always divide my keynote speech into three acts: introduction, body, and conclusion.
• The introduction captures attention, the body delivers key messages, and the conclusion summarises and leaves a lasting impression.
• Never underestimate the introduction, you have less than five minutes to grab and keep the audience’s attention or you lose them. I always use a story, an unusual fact or statement to try and keep the focus of the audience in the introduction section.
• Create an outline with clear signposts as this will guide the audience (and you!) through your speech.
• Use transition phrases, visuals, and summaries to indicate the start and end of each section as it brings structured to your speech and enables well-paced delivery.
• It will always take you longer than you think!
• It is so easy to take away from a great keynote by speaking for too long and your content will lose impact.
• It is a privilege to speak to an audience – never overstay your welcome.

5. Draft and Redraft

Creating a first draft allows you to capture your initial ideas and thoughts without the pressure of perfection, providing a foundation for your keynote speech. The refinement through editing enhances clarity, coherence, and impact, ensuring that your message is effectively conveyed and resonates with the audience.

One Young World ambassador, author and social impact officer for Education Authority , Aimée Clint , has an extensive portfolio when it comes to delivering speeches. In 2019 she was named Europe's Top Entrepreneur Under 20 after she pitched her idea at the event in London, and walked away with a £10,000 investment. In 2023, at the One Young World Summit in Belfast, she hosted 24 sessions on the Reckitt Accelerating Impact stage in Hall 2A .

Aimée’s top tips for drafting a keynote speech:

Create an initial draft:

• Begin drafting your speech by freely expressing your ideas and key points without worrying about perfection.
• The initial draft is all about getting your thoughts on paper and structuring the speech.

Follow an iterative editing process:

• Review your draft multiple times as this will refine your content, structure, and flow.
• Pay attention to clarity, coherence, and engaging elements such as storytelling and audience engagement.

Start a keynote speech with an engaging introduction. You could open with a captivating anecdote, a thought-provoking question, or a relevant quote. Capturing attention from the beginning is crucial, as it sets the tone, piques the audience's interest, and draws them into the speech, increasing the likelihood of them staying engaged throughout.

Here are some ideas for starting a keynote speech:

• Interesting fact - Begin your keynote with a surprising statistic or intriguing piece of information related to your topic. For instance, ‘Did you know that in the next five years, our world will generate more data than in the entire history of humanity?’
• Humorous statement - Lighten the mood by starting with a joke or anecdote that relates to your topic. For example, ‘They say the best way to survive a business meeting is with humour, so let's start with a joke.’
• Engaging story - Capture your audience's imagination by opening with a personal or relatable story that connects to your message. For instance, ‘Let me take you back 15 years in a small café in Ireland, where a chance encounter changed the course of my life.’

It's important to finish a keynote speech with a strong conclusion that leaves a lasting impact. You can wrap up by summarising key points, offering a call to action, or inspiring the audience. Ending on a high note ensures that your message resonates and motivates the audience to act or remember the core message.

Here are some ideas for ending a keynote speech:

• Summarise key points - Conclude your keynote by summarising the key takeaways of your speech, reinforcing the central message. For example, ‘In summary, we've explored the importance of collaboration, innovation, and resilience in today's ever-changing world.’
• Call to action - Inspire your audience to take action by providing a clear and compelling call to action. For instance, ‘Now, I challenge each of you to take the first step toward implementing these principles in your own lives and workplaces.’

ICC Belfast's top tips for presenting an engaging keynote speech cover four key areas:

• Maximise on storytelling - Storytelling resonates with audiences as it adds relatability and emotion to your message, making it more memorable and engaging.
• Utilise language - Employ various linguistic techniques, such as humour, metaphors, alliteration, and repetition, to keep the audience's attention and bring your concepts to life.
• Use more than words - Beyond content, consider the tone of voice, cadence, body language, and eye contact to enhance your keynote. Visual aids can also complement your message effectively.
• Recover from mistakes - Learn how to recover gracefully from any errors during your presentation through practice and preparation, ensuring a smoother delivery.

Presenting a Keynote at ICC Belfast

ICC Belfast provides expert support for keynote presentations during conference events:

• Flexible event spaces - ICC Belfast offers a range of versatile event spaces, from intimate seminar rooms to the impressive Main Auditorium , capable of accommodating up to 2,000 delegates. This diversity ensures that you can choose the perfect setting for your keynote presentation, tailored to your audience size and preferences.
• Award-winning production services - With state-of-the-art technology and award-winning  production services , ICC Belfast enables you to deliver impactful keynote presentations. High-quality sound and lighting, advanced AV equipment, and professional technical support ensure a seamless and engaging experience for both speakers and audiences.
• Flexible configurations - The venue's flexible space configurations and theatre-style seating options allow for optimal audience engagement, clear sightlines, and audiovisual setup to ensure your message reaches every attendee.

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keynote address

Definition of keynote address

called also keynote speech

Examples of keynote address in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'keynote address.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1863, in the meaning defined above

Dictionary Entries Near keynote address

keynote speaker

Cite this Entry

“Keynote address.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/keynote%20address. Accessed 19 Sep. 2024.

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Presentation Training Institute

A division of bold new directions training, how to prepare an effective keynote address during a presentation.

One of the greatest honors you can receive is to be invited to deliver a keynote address. In most instances, this honor is given to someone who is considered an expert or highly accomplished in their field. Keynote speeches are usually based on the speaker’s own experiences and knowledge, and can often include motivational elements. The most important element of a keynote address, however, is to capture the audience’s attention and set the tone for the rest of the event. Along with the honor of being asked to speak, comes a great deal of responsibility to deliver an address that will inspire the audience. Therefore, you will need to invest plenty of time in organizing, outlining, and preparing your keynote address. Here are some important steps you should take to prepare a compelling keynote address. 

Choose a Theme for Your Speech

You may have been given a theme for your speech or some indication of what the theme of your keynote should be. In some cases, however, the event organized may give you free reign to choose your own theme. Either way, you still have a great deal of planning to do. Start by deciding what the purpose of your speech will be. Is it to inform, entertain, or motivate? Then, select a core message that will serve this purpose. When choosing a core message, remember that it should be summed up in one sentence. It should also be something that you are passionate about and have a deep knowledge of. You may need to research the topic or draw stories from your own personal experiences. 

Know Your Audience

Who will be attending your presentation and what is their reason for being there? How do they relate to the subject matter and what do you want them to get out of your presentation? Understanding your audience is essential to any public speaker, but it is especially important for keynote speakers because your job is to build a rapport with the audience and set the tone for the rest of the event. Therefore, tailor your presentation to meet the specific needs and interests of your audience. 

Create a Presentation Outline

Creating an outline is one of the most important parts of preparing any presentation. Think of it like a blueprint for your presentation. It allows you to see exactly what you will be presenting so you can make sure it follows a logical sequence. Be sure your outline includes an introduction, body and conclusion. You also need to fill in your outline with stories, visuals, and other engaging material. Your outline should also map out your transitions so you can be sure you are allocating the appropriate amount of time for each point. 

Incorporate Stories

Storytelling is one of the oldest forms of communication, yet it remains one of the most effective ways to connect with an audience. Share personal experiences that your audience can relate to and use this as an opportunity to engage your audience. For example, you may be able to share how you overcame obstacles to get where you are today, and this could be incredibly inspiring to your listeners. 

Add an Interactive Element

Another way to captivate your audience is to include an interactive element. There are several ways you can do this. Perhaps you could ask for a show of hands, take a poll, incorporate a Q&A session, perform a demonstration with your audience, or even invite them to interact through social media. The point is to make sure your presentation has plenty of variety rather than just stating facts and statistics. 

Rehearse, Rehearse, Rehearse 

Like any other presentation, you should practice your keynote address until you feel incredibly comfortable with the material. Aim to know your topic so well that you could present without notes if you needed to. Practice in front of a friend or family member who is willing to give you open and honest feedback. You can even record yourself so you can see for yourself what improvements you need to make.

Keynote Speech Examples: Learn from the Best

One of the most effective ways of improving your public speaking and presenting is doing research and analyzing other great speakers. There are numerous types of keynote speeches and various aspects that determine whether the speech impacts every person or falls flat and becomes irrelevant. The experts at Shapiro Negotiations have delivered many speeches – most of which have had a lasting impact on the audience – and understand what components make a great speech.

Shapiro’s General Outline of Great Speeches

All speeches are different, and there are many ways to craft and deliver an effective speech. However, as one of Shapiro Negotiations’ leaders, Jeff Cochran, describes at SAMA in 2017 , there is a formula that often leads to a great speech.

The first step is building credibility, so your audience likes and trusts you. If you come off as impersonal or apathetic, they are less likely to feel connected to your message.

The second objective is to engage emotions. The bottom line of all human interactions, including business exchanges, is emotion. People often make decisions and judgments based on emotion. If you can use emotion in your speech, your audience is likely to feel connected to and empathetic about your message.

Third, you need to demonstrate logic. In business, logic is the second aspect people use most when making decisions. Follow up your emotional argument with logic to convince the room.

Finally, you must facilitate action. Make people feel motivated to act on your message. You want to end your speech having given them the desire to act.

Steve Jobs: Stanford Commencement Address 2005

Steve Jobs’ commencement address at Stanford in 2005 is renowned as one of the best speeches in recent years. He begins his speech with a joke, which gets the audience laughing and feeling comfortable with him. Jobs continued to tell three anecdotes from his life; these served as the emotional aspect. The first was about his experience as a young boy and teenager; the second addressed his young adult life and struggles with Apple; and the third talked about his experience with pancreatic cancer and the role of death.

Amongst all these stories, Jobs layered moments of humor and seriousness together. He came off as vulnerable, making an extremely accomplished, successful man seem human and relatable to the audience.

Jobs finished his speech by summarizing the lessons he learned from his experiences and, thus, what the audience should take away. He encouraged the listeners to act, finishing the speech with the mantra, “stay hungry, stay foolish.”

Mel Robbins: TEDx San Francisco 2011

Mel Robbins is a criminal lawyer, career and relationship expert, and speaker. She gave a speech in 2011 called “How to Stop Screwing Yourself Over.” She began with some jokes, even engaging the audience by asking them how they were doing.

One of her clear strengths is her passion. She speaks with endless enthusiasm and confidence, immediately establishing herself as a trustworthy source. Her speaking style is assertive but casual, making her more personable. She talks candidly to her audience about relatable issues and situations. By bringing up circumstances many relate to, she engages listeners and increases the relevance of her point.

During the first half of her speech, she left the stage, physically putting herself on the same level as her audience. She even picked out a member of the audience and personally addressed him. Throughout her speech she showed pictures of her children in casual situations – which many parents in the audience can relate to.

Throughout her speech, she continuously reinforced the idea that you must force yourself to do things. She suggested something for the audience to try as a first step into forcing themselves to be productive and succeed.

Mel Robbins is an effective speaker for many reasons, but the two main ones are her enthusiasm and relatability. She does not focus on using academic, professional language; she instead appeals personally to the audience members. As a result, she comes off as a strong, confident, credible, and trustworthy person.

At Shapiro Negotiations , we understand the traits that make speakers like Steve Jobs and Mel Robbins effective. We help people learn how to appeal to many different audiences and drive home ideas in their speeches.

3600 Clipper Mill Rd, Suite 228 Baltimore, MD 21211 410-662-4764 [email protected]

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Examples of Keynote Speeches

Uncategorized // Lisa B. Marshall // // 10 comments

What makes a keynote speech different from any other type of speech?

• It’s motivational or inspiring
• It’ s emotional
• It’s pragmatic
• It’s humorous
• It’s  FULL of stories
• It’s s energetic
• It repeats a simple message or call to action
• It’s customized for each particular audience

Here is an examples of keynote speeches that follow most  of the rules above.  In my opinion, it’s a bit short on stories. But it wasn’t written by the person that delivered it, so perhaps that why?

There are 10 comments .

Mark kaigwa — december 15, 2011 @ 5:02 pm.

Thanks for these great examples, Lisa and glad to hear we share an admiration for Mr. Ziglar.

Patricia — December 22, 2012 @ 10:15 am

I am unable to see any of the videos.  They appear as three black boxes

Lisa B. Marshall — December 22, 2012 @ 5:32 pm

I am not sure why can’t see them. They are functional, I just looked at them. I suggest you try a different browser, maybe the one you are using is blocking the videos?

Klane Stone — October 22, 2013 @ 12:31 am

James f kunduno — may 10, 2014 @ 5:59 pm.

No example is given on key note address

Lisa B. Marshall — September 4, 2014 @ 8:19 am

There are three examples in the post. Perhaps you have videos blocked?

Tahir — September 4, 2014 @ 10:38 am

Its very helpfull, thanks.

Mukai Henrieta Kumirai — September 25, 2014 @ 2:55 am

Truly inspiring & motivational speeches! Loved them! Thank you!

Zig Ziglar is a genius!

Patti E. Singleton — August 6, 2015 @ 9:21 pm

I’m deaf and can;t understand the speeches due to the lousy captions…try clicking the CC button and watching without sound… PLEASE FIX THIS! We also deserve equal access!

Lisa B. Marshall — August 20, 2015 @ 9:34 am

I don’t have any control over the CC…that is created by the people that create the video. Sorry, I wish I could help.

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U.S. Embassy in Hungary

Remarks of Ambassador Pressman at the Budapest Forum

Remarks of Ambassador David Pressman Keynote Address at the Budapest Forum As Delivered

“Just Words”

Good afternoon.  It’s really a privilege to be h ere.   Excellencies and distinguished guests. I ‘d like to thank Mayor Karácsony, CEU’s Democracy Institute, and Political Capital for your work organizing this forum – and to congratulate you on bringing it into its fourth year. It’s a privilege to be here.  

When I was preparing for my assignment in Hungary, I received lots of advice.  I was told never to forget to admire Budapest’s beauty (particularly when it’s lit up at night); to watch out for the lángos (addictive and unforgiving); to try to learn the language (accompanied by a knowing eyeroll signaling futility).  And a nother piece of advice was oft repeated:  watch what the government does, not what it says.  So b efore proffering this last piece of advice, my colleagues would usually tell a story that began with a “colorful” comment made by a Hungarian official and ended with agreement to go along with a policy consensus.  So n o matter how unrecognizable the words may be from a NATO Ally, the actions – or so the theory went – would tell a different story.    

Hungarians have a history with this kind of dualism – life under communism , I needn’t tell this crow d , was riddled with it.  Words that signified the opposite of their meaning.  Holding two contradictory views simultaneously.  Hungarians bravely brought down communism.  But th e legacy of double-speak left its mark.    

How can the country of 1956 also be so cozy with Putin’s Russia?  How can a country be both a member of the European Union and also at war with “Brussels?”  How can an Ally of the United States also, in the Prime Minister’s words, be its “adversary?”  How can a repeated victim of Russian aggression also obstruct efforts to respond to it?    

When it comes to foreign policy-making, viewing Hungary’s statements as “just words” is understandably convenient.  It provides any bureaucracy in any capital the salve that bureaucracies naturally seek: to not act.  

Billboards of bombs from “Brussels” raining down on Hungary are met with eyerolls as opposed to responses – just another manifestation of zany Hungarian communications strategy.     

Yet limited engagement by both Europe and the United States over the past 14 years has not led   to a communications crisis in Hungary, but a democratic one.   To recognize this is not judgment; it is an unavoidable fact for any country that for nearly a decade has been under a continuous “state of emergency” allowing its government to enact laws by edict bypassing parliament.  

U.S. policy used to accept the idea that Hungary says one thing and does another.  And w e now see the two – saying and doing – increasingly and concerningly merged.  Hungary’s billboards, headlines, and words are no longer – if they ever were – mere words, political rhetoric, communications ploys.    They are an arm of state power.  They have an impact, a purpose, a goal.  In short, they are policy, and they are impacting our Alliance, and they merit our attention.  

In 2014 when Prime Minister Orbán delivered a speech outlining his vision of an illiberal state within the EU, some may have written it off as rhetorical “red meat” for a political base.  We now see clearly that this was not mere rhetoric.  We have reached a point where today, at a conference on democracy in Budapest – much like at a summit of democracies at the White House – more and more people are asking whether Hungary is still a democracy.  That’s a question that should, for an EU member and a NATO Ally, be easy to answer.  

A democracy scholar might begin to answer this question by examining two pillars that are essential to a democracy:  a free media and functioning civil society.    

In Hungary, we find an unironically named “Sovereignty Protection Office” that has publicly announced three investigations.  It’s first: into the threat to Hungary’s sovereignty posed by… Transparency International (which has for two years in a row ranked Hungary as the most corrupt country in Europe).  Its second investigation: into the threat to Hungary’s sovereignty posed by …  Átlátszó, an independent media outlet, whose name means “transparency,” focused on exposing corruption – including through articles on the extraordinary wealth acquired by the Prime Minister’s 38-year-old son-in-law.  And its third investigation: the threat to Hungary’s sovereignty posed by… an environmental citizen’s group raising questions about the safety implications of a battery plan .    

It’s not hard to detect a pattern in what the “Sovereignty Protection Office” sees as threats to Hungary’s sovereignty.  Just as it’s not hard to see echoes of the double speak we discussed earlier in the leader of the Sovereignty Protection Office’s recent assertion that non-governmental organizations can’t fight government corruption, only governments can do that.  The “Sovereignty Protection Office” is trying to protect something, but it is not Hungary’s sovereignty.    

I am not a democracy scholar.  There are others gathered here today who can describe how democracies are supposed to work and analyze how Hungary is doing along various benchmarks.  But what I’d like to focus on are the choices made available to Hungarians today, and how this reality is impacting our alliance.     

If democracy requires that citizens be comfortable openly supporting or opposing the policies proposed by their political leaders, then these deliberate actions have put Hungary on a path toward a democratic crisis.  The governing party’s control of the media and its attacks on civil society have created an atmosphere of fear.  In Hungary, the choice of whether to engage in political debate, especially of whether to publicly oppose the ruling party, has increasingly become existential.  It’s not a question of being “afraid” of what might happen if you speak up – it’s knowing the real, lived costs of doing so.    

The se aggressive attacks of the government-controlled media are not “just words.”  The government writes them, weaponizes them, and manages them to have a dramatic effect on people’s choices, on their lives.  When the depth of that control extends not just to the words but to the very mediums through which the words flow, then those words have control over people’s lives.  There’s no need for physical manifestations of state coercion when “just words” alone, thusly amplified, are capable of achieving the same result.     

Because if you speak up, you will likely become a target.  You can be smothered with lies, splashed on the front pages, subjected to online smear campaigns, and made famous by Megafon.  These government products – mere words – render victims professionally radioactive, socially untouchable, and even commercially unemployable.  They make the victims dangerous to associate with – lest you too attract attention.  “Just words” are signals about who you can do business with, who you can meet , who you can interact with – and who you cannot.    

Blasting simple words through a supercharged propaganda machine renders them fatal, much like harmless water, compressed and propelled, can cut steel.  

Who would willingly choose such a path?  To be subjected not just to humiliation but also isolation and irrelevance? It takes an exceptional commitment to conscience, to ideals, to values.  But in a democratic society, speaking one’s mind freely should not be exceptional.  

You can go , as is the case with Pastor Gábor Iványi, from being the pastor chosen to preside over the Prime Minister’s wedding and baptize his children to having your church deprived of its financial viability because you spoke your mind about what is happening in your own country.  And the attacks he has faced – rhetorical, administrative, and legal – have also harmed the many vulnerable people he and his organizations have helped.  It doesn’t take a tax expert to see that this iconic Hungarian leader would not be targeted in the way he has but for his political dissent.     

Soon after I arrived in Hu ngary , I endeavored to meet with leaders of Hungary’s judicial institutions.  My meetings with the head of the bar association, the head of the National Judicial Office, the head of the Constitutional Court, and the head of the Supreme Court were all viewed as normal diplomatic business.  But one meeting, with the leadership of the National Judicial Council, resulted in one of the government’s most vitriolic campaigns, targeting the judges, labeling them as traitors… for meeting with the United States Ambassador.  The campaign waged against these judges was pervasive.  It was in every outlet, in every county, every day, for almost three consecutive months.    

There are nearly 3,000 judges in Hungary.  You can rest assured every single one of them saw what happened to those two judges.  Every judge in Hungary understood the lesson: even apolitical criticism from within the system was an unacceptable betrayal and that there would be consequences.   The campaign made two respected judges famous – as alleged traitors – and warned all others that they could be next.  No one wants to be next.  And there is one way to avoid that fate: to be quiet.    

Fear and silence are the consequences of the effort to marginalize or eliminate independent voices in the media and civil society.  Not only to increase the cost of dissent.  But also to increase the benefits of conformity.  It is in this kind of environment that corruption –can equip a state with tools to ruin its opponents and reward its allies.  The atmosphere of fear allows corruption to flourish, and influences the government’s choice of its partners, not only at home, but also abroad.     

The consequences of these actions are not limited to Hungarians themselves.  Hungary’s government has been signaling – and signaling loudly – distance from its Allies, distance from Europe, and distance from the United States – all while enjoying the benefits of proximity, and trumpeting the benefits of “connectivity” with others.  Hungary criticizes NATO from within the comfort of the NATO security umbrella, and Hungary criticizes the EU under subsidy of the EU’s economic umbrella.  Other democratic governments whose people have sworn to defend Hungary are subject to the Hungarian government’s consistent and enthusiastic disparagement.  Yet Russia and China – two authoritarian states – seem exempt from it.  

At Tusványos, Prime Minister Orbán praised what he called Russia’s “hyper-rational leadership” as “understandable and predictable” – despite launching the largest war in Europe since the Second World War.  In this same speech, Prime Minister Orbán criticized the democratic West for what he called an unreliable, confusing focus on partnerships based on shared values – which he described as “not rational”.    

But alignment on values and principles is precisely the basis for the United States’ strongest partnerships, including the Transatlantic Alliance.  When the Prime Minister was performing “peacemaker” with Putin in July, the United States and a dozen of our allies and partners were working vigorously behind the scenes to free people unjustly imprisoned in Russia.  The day after the Prime Minister went wheels up from his “peace mission,” Putin launched missiles into Ukraine’s largest children’s hospital.  In contrast, when the United States worked with our partners, 16 innocent people were freed from the hell of captivity.    

Our values are not just pious rhetorical projections; they are not just words.  They are the cement that binds together the most powerful and successful security alliance in history.  The Hungarian government understood that years ago when they joined partnerships based on shared values like the EU.  Like NATO.  And I challenge anyone to identify stronger or more important partnerships in the world today.    

Democracies understand this.  As has been said, w e meet against the backdrop of an election in the United States.  I’ll leave the commentary on U.S. domestic politics to others, including the many active participants in the Hungarian government.  Prime Minister Orbán has made no secret of who he would like to win.  I don’t think actions that risk reducing a security alliance between two great nations into a political alliance between two big personalities services any democratic, allied relationship, anywhere.  The United States has alliances with countries, not personalities within them.  That’s true whether the President of the United States is a Republican or a Democrat.  It is also true and has been true when Viktor Orbán has been in power and when he has not.  And it will remain true.  Alliances don’t hinge on “just words” between political allies.  

But for all its talk of hyper-rationality and strategic thinking, Fidesz continues to seemingly stake its relationship with the United States on the outcome of one election.  And if that election doesn’t go the way they hope, their strategy is … to wait.  In the words of one senior official, “There is no Plan B.”  A lot of words come to mind when I think about that kind of approach to our relationship, but “rational” and “strategic” aren’t among them.   

Continued recklessness with our bilateral relationship will unavoidably change that relationship, just as what may have been considered “just words” have changed Hungary.    

Exactly six months ago in this very room, on the occasion of the 25 th anniversary of Hungary’s accession to the NATO Alliance, I gave a keynote address in which I said that the United States wants a close relationship with Hungary based on “transparency, dialogue, nonpartisanship, and a commitment to democracy.”  Six months later, this government’s words and policies have made clear its choice.  And it is not transparency, dialogue, nonpartisanship, and a commitment to democracy.  

Virtually everything I have described in this speech – from the Sovereignty Protection Office’s investigations targeting transparency; to the performative “peace mission” visit to Putin ahead of Hungary’s Allies in Washington; to the shutting down of Pastor Iványi’s schools – has all transpired in the same period of time: the last six months.  This is not a survey of the past decade.  It is a survey of this past summer.  

One needn’t look further than the past six months to recognize that the alibi of “just words” is no longer adequate in the face of the apparent divergences in Hungary’s relationship with the rest of Europe and the Transatlantic Alliance.    

In that same speech in this same room, I said that we would continue to reach out to the government of this country for pragmatic discussions about how to normalize this relationship, and that we would speak clearly about what is happening and what we are seeing, and do so unflinchingly.  For Hungarians, speaking with similar candor increasingly comes with real costs.    

But so too must there be a reckoning for Hungary’s Allies and partners.  We too have to recognize that what we used to dismiss with an eyeroll requires us to look at it directly, and respond to it unflinchingly.    

It turns out that the advice I received about Budapest’s beauty at night, and lángos, and the Hungarian language, was spot on.  However, the conventional wisdom that the Hungarian government’s communications were “just words” was just wrong.    

These words are policy.  And they are changing Hungary.  We owe it to our Ally Hungary – and to our Alliance – to treat Hungary’s words as such, and to respond accordingly.  That may well mean a different kind of relationship, and I continue to hope that the relationship will be a closer, more honest, and candid one.  Not the kind this government seems to want today .  But the kind the American and Hungarian people certainly deserve.    

Thank you very much for your time .  

On the 25th Anniversary of Hungary’s Accession to NATO

Remarks of Ambassador David Pressman – Democracy, Love, and Fear 

Remarks of Ambassador Pressman at AmCham 35th Gala

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How to Thank Keynote Speaker (20 Cool Samples)

Keynote speakers play a crucial role in setting the tone and theme of an event.

Their insights, expertise, and engaging delivery can leave a lasting impact on the audience.

As an event organizer, you must express your gratitude for their valuable contribution.

But how do you craft the perfect thank you message that conveys your appreciation genuinely and memorably?

In this article, we’ve compiled 20 sample thank-you messages for keynote speakers, along with expert commentary on when and how to use them.

Whether you’re looking for a heartfelt speech, a thoughtful email, or a concise text message, we’ve got you covered.

Let’s explore these examples and discover the art of thanking your keynote speakers with style and sincerity.

How to Thank Keynote Speaker

From heartfelt speeches to thoughtful gestures, here are 20 ways to express your gratitude to your keynote speaker:

1. A Heartfelt Speech

“On behalf of everyone at [Organization], I want to express our deepest gratitude to [Speaker Name] for that incredible keynote address. Your insights on [topic] were not only thought-provoking but also deeply inspiring. The way you weaved personal stories with practical advice left us all motivated to take action. Thank you for sharing your wisdom and setting such a positive tone for our event.”

Commentary: This sample is ideal for delivering a sincere thank-you speech immediately after the keynote address. It highlights the speaker’s specific contributions and their impact on the audience.

2. A Personalized Email

“Dear [Speaker Name],

I wanted to take a moment to personally thank you for your outstanding keynote at our [event name]. Your presentation on [topic] perfectly blended expertise, engaging storytelling, and actionable tips. I’ve received countless compliments from attendees who were inspired by your message.

Your dedication to preparing such a tailored and relevant presentation did not go unnoticed. We feel incredibly fortunate to have had you grace our stage.

If there’s anything we can do to support you in the future, please don’t hesitate to reach out. We’d love to stay connected.

With deepest appreciation,

[Your Name]”

Commentary: A personalized email allows you to express your gratitude in more detail. This example acknowledges the speaker’s effort in customizing their presentation and opens the door for future collaborations.

3. A Thoughtful Text Message

“[Speaker Name], your keynote was phenomenal! Your stories about [topic] hit home. I’m still processing all the invaluable insights you shared. Just wanted to say a quick thanks for being such an integral part of our event. You truly made an impact! “

Commentary: A text message is a great way to share a concise yet meaningful thank you shortly after the event. It’s personal, timely, and shows that their contribution is still fresh in your mind.

4. A Handwritten Note

I wanted to take a moment to express my heartfelt gratitude for your remarkable keynote at our [event name]. Your presentation on [topic] was not only informative but also deeply inspiring.

The way you captivated the audience with your personal anecdotes and practical wisdom was truly remarkable. I’ve received so many positive comments from attendees who were moved by your words.

Thank you for sharing your time and expertise with us. Your contribution was invaluable in making our event a resounding success.

With sincere appreciation,

Commentary: In the digital age, a handwritten note stands out as a thoughtful and personal gesture. It shows that you took the time to sit down and tangibly express your thanks.

5. A Public Acknowledgment

“Let’s take a moment to give a resounding round of applause to our incredible keynote speaker, [Speaker Name]!

[Speaker Name], your presentation on [topic] was an absolute highlight of our event. Your insights, passion, and engaging delivery left us all inspired and energized.

On behalf of everyone here, I want to express our deepest gratitude for sharing your wisdom and expertise with us. Your contribution has been invaluable, and we are so thankful to have had you as a part of this experience.

Please join me in giving [Speaker Name] another huge round of applause! “

Commentary: Publicly acknowledging your keynote speaker during the event is a powerful way to show your appreciation and get the audience involved. This example can be used as a script for a live thank you right after their presentation.

6. A LinkedIn Recommendation

“I had the pleasure of having [Speaker Name] deliver the keynote address at our recent [event name], and I couldn’t be more impressed. [Speaker Name]’s expertise on [topic] is unparalleled, and their ability to engage and inspire an audience is truly remarkable.

The keynote was a perfect blend of practical insights, personal anecdotes, and actionable advice. Attendees left feeling motivated and equipped to tackle challenges in their own lives and careers.

[Speaker Name] was an absolute joy to work with – professional, responsive, and dedicated to delivering a tailored message that resonated with our audience.

I wholeheartedly recommend [Speaker Name] as a keynote speaker for any event looking to inspire, educate, and empower their audience. Thank you, [Speaker Name], for making our event an unforgettable success!”

Commentary: Writing a glowing LinkedIn recommendation is a great way to express your gratitude while also helping to boost the speaker’s professional credibility. It showcases their skills and the impact they had on your event.

7. A Thoughtful Gift

“[Speaker Name], as a token of our appreciation for your incredible keynote at [event name], we wanted to present you with this [gift description].

We noticed your passion for [related interest] and thought this might be a meaningful addition to your collection.

Thank you again for sharing your time, wisdom, and energy with our audience. Your words will continue to inspire us long after the event.

With heartfelt gratitude,

The [Organization] Team”

Commentary: Accompanying your verbal or written thank you with a thoughtful gift shows an extra level of appreciation. Choose something that aligns with the speaker’s interests or the theme of their presentation.

8. A Charitable Donation

We were so moved by your powerful keynote at [event name], especially your insights on [related cause].

As a token of our gratitude, we have donated in your name to [charity organization], a cause we know you’re passionate about.

Thank you for not only inspiring our audience but also for sparking positive change in the world through your words and actions.

With deep appreciation,

Commentary: Making a charitable donation in the speaker’s name is a meaningful way to honor their impact and values. This gesture shows that their words resonated on a deeper level and inspired action.

9. A Personal Anecdote

“[Speaker Name], I wanted to share a personal story about how your keynote at [event name] impacted me.

When you spoke about [specific insight], it instantly transported me back to a challenging time in my career. Your words gave me a fresh perspective and the courage to approach that situation differently.

I’ve since implemented your advice, and the results have been transformative. I can’t thank you enough for sharing your wisdom and being such a powerful catalyst for change in my life.

Your impact extends far beyond the stage, and I am so grateful our paths crossed at this event.

With heartfelt thanks,

Commentary: Sharing a personal anecdote about how the speaker’s message resonated with you adds depth and sincerity to your thank you. It shows that their words had a tangible impact and will be remembered long after the event.

10. A Post-Event Survey Shoutout

“Attendee feedback is in, and the verdict is unanimous: Dr. Sarah Thompson’s keynote was the highlight of Leadership Summit 2023!

Here are just a few snippets of the glowing praise:

“Dr. Thompson’s insights on resilient leadership were game-changing. I left the keynote feeling empowered and ready to tackle any challenge.” – Maria Rodriguez, Operations Manager

“I’ve attended countless conferences, but Dr. Thompson’s keynote stood out as the most impactful and inspiring. Her authenticity and practical advice resonated deeply.” – John Chen, Entrepreneur

“The keynote was a masterclass in effective communication and empathetic leadership. Dr. Thompson’s stories and strategies will stick with me for years to come.” – Lisa Patel, HR Director

Dr. Thompson, your words not only inspired but also left a lasting impact on our audience. Thank you for being the heart and soul of our event.

We are so grateful for your contribution and can’t wait to see the ripple effects of your message in the days and years to come.

The Leadership Summit Team”

Commentary: Including specific quotes from attendees in your post-event thank you adds credibility and depth to your message. It shows the speaker that their words truly resonated and made a difference in people’s lives. Be sure to choose quotes that highlight different aspects of the speaker’s impact, such as practicality, inspiration, and long-term value. Attributing each quote to a specific attendee (with their permission) personalizes the feedback and makes it more meaningful.

11. A Poetic Tribute

“[Speaker Name],

Your words, like seeds of wisdom, Planted in the minds of all, Sprouted inspiration and purpose, A clarion call to stand tall.

Your message, is a guiding light, Illuminating paths untold and empowering souls to ignite And let their stories unfold.

For your presence, we are grateful, For your impact, we are blessed. Thank you for being the spark That ignited our event’s success.

With heartfelt appreciation,

Commentary: A poetic tribute is a creative and memorable way to express your gratitude. It shows that you put thought and effort into crafting a unique thank you that captures the essence of the speaker’s impact.

12. A Social Media Highlight

“The insights kept coming at #LeadershipCon2023, thanks to our incredible keynote speaker, @JohnSmithSpeaks! ️

Check out some of the top takeaways from their presentation on ‘Empowering Teams Through Authentic Leadership’:

• Vulnerability is a strength, not a weakness. When leaders show their human side, it builds trust and connection with their team.
• Active listening is the foundation of effective communication. Leaders who truly hear their team members create an environment where everyone feels valued and heard.
• Empowered teams are built on a foundation of trust, autonomy, and clear purpose. When leaders provide the right tools and support, magic happens.

@JohnSmithSpeaks, your words have sparked conversations and ideas that will extend far beyond this event. Thank you for sharing your expertise and passion with us! #LeadershipCon2023 #keynotespeaker #authenticity #leadershipdevelopment #gratitude”

Commentary: Highlighting key insights from the speaker’s presentation on social media is a great way to extend their impact and express your thanks publicly. By sharing specific takeaways, you’re not only appreciating the speaker but also providing value to your followers who may not have attended the event. Tagging the speaker and using relevant hashtags increases visibility and encourages attendees to continue engaging with the ideas shared. This post strikes a balance between gratitude and content, making it a valuable addition to your event’s social media presence.

13. A Themed Gift Basket

As a small token of our immense gratitude, we’ve put together a special gift basket themed around your keynote on [topic].

Inside, you’ll find:

• [Item 1 related to topic]
• [Item 2 related to topic]
• [Item 3 related to topic]
• A heartfelt note from our team

We hope these goodies serve as a reminder of the powerful impact your words had on our audience.

Thank you again for being the cornerstone of [event name]’s success. We are so grateful for your time, wisdom, and dedication.

With warm regards,

Commentary: A themed gift basket shows that you paid attention to the speaker’s message and put thought into curating items that reflect their impact. It’s a tangible way to express your appreciation and create a lasting memory.

14. An Attendee Appreciation Roundup

We asked attendees to share their favorite moments from [event name], and your keynote stole the show!

Here are just a few of the glowing comments we received:

“[Quote 1]” “[Quote 2]” “[Quote 3]”

Seeing how your words resonated with so many people is a testament to the power of your message.

Thank you for being the spark that ignited inspiration, connection, and transformation at our event. Your impact will be felt for years to come.

With deepest gratitude,

Commentary: An attendee appreciation roundup is a powerful way to show the speaker the ripple effect of their words. Sharing specific quotes and comments allows them to read firsthand how their message impacted individuals in the audience.

15. A Personalized Playlist

Your keynote at [event name] hit all the right notes! It got us thinking about the power of music to inspire and motivate.

We’ve created a personalized playlist inspired by your message on [topic]. Each song reflects a key theme or insight from your presentation.

[Playlist link]

We hope this soundtrack serves as a reminder of the incredible impact you had on our audience.

Thank you for being the melody that elevated our event to new heights. Your words will continue to resonate with us.

Commentary: A personalized playlist is a creative and unexpected way to thank a speaker. It shows that you not only listened to their message but also found connections to music that amplifies their themes.

16. A Virtual Gratitude Wall

The impact of your keynote at [event name] continues to ripple through our community. To capture and celebrate your influence, we’ve created a virtual gratitude wall where attendees can share their key takeaways and ‘aha’ moments.

Check out the outpouring of appreciation here: [link to virtual wall]

Your words have sparked reflection, action, and transformation. We are so grateful to have had you as the guiding light of our event.

Thank you for sharing your gifts with us and for leaving an indelible mark on our hearts and minds.

With endless gratitude,

Commentary: A virtual gratitude wall is an interactive way to thank a speaker while also fostering a sense of community among attendees. It allows the speaker to see the collective impact of their message and feel the appreciation radiating from the audience.

17. An Event Highlights Recap

We’ve been busy compiling the highlights from [event name], and your keynote shines as the crowning jewel!

Your powerful words and engaging presence captivated the audience from start to finish. The energy in the room was electric, and your message left an indelible mark on everyone present.

Attendees have been buzzing about your insights on [topic] and how they can apply them to their own lives and work. Your ability to connect with the crowd and spark meaningful conversations was truly remarkable.

Thank you for being the driving force behind our event’s success. Your impact will continue to inspire and guide us as we move forward.

Commentary: Sharing a written recap of the event highlights is a thoughtful way to express your thanks and showcase the speaker’s impact. It allows them to relive the powerful moments from their presentation and see how their words resonated with the audience.

18. A Surprise Collaboration Proposal

I know this might come as a surprise, but your brilliant keynote at [event name] has sparked an idea that I couldn’t wait to share.

We’ve been brainstorming a new project focused on [related topic], and your unique insights from the keynote would be invaluable in shaping its direction.

Would you be open to hopping on a call next week to explore a potential collaboration? We would be thrilled to have your expertise guiding us.

No pressure at all – just wanted to express our appreciation and plant the seed for what could be an exciting partnership.

Let me know your thoughts. And again, thank you for delivering such an impactful keynote!

Commentary: If the speaker’s presentation aligns with your organization’s future goals, consider reaching out with a surprise collaboration proposal. This shows that their words resonated deeply and that you value their expertise beyond the keynote itself.

19. A Video Message

“Hey [Speaker Name]! I just wanted to send a quick video to say thank you so much for that incredible keynote at [event name]. Your insights on [topic] were spot on and resonated with our audience.

I especially loved the part where you shared that personal story about [specific detail]. It added such a human touch to the whole presentation.

I’ve been hearing nothing but positive feedback from attendees. You truly made an impact and set the perfect tone for the rest of the event.

So, from the bottom of my heart, thank you for being such an important part of our success. We are so grateful for your time, expertise, and dedication.

If there’s anything I can ever do to support you, please don’t hesitate to reach out. Until next time, take care!”

Commentary: A video message adds a personal and authentic touch to your thank you. It allows you to express your gratitude in a more conversational and heartfelt way. This example can be recorded and sent after the event.

20. A Social Media Shoutout

“A huge shoutout to the incredible @[speaker_handle] for delivering a mind-blowing keynote at #[event_hashtag]! Your wisdom on [topic] left us all inspired and ready to take action. Thank you for sharing your brilliance with us! #grateful #keynotespeaker”

Commentary: Publicly acknowledging your keynote speaker on social media not only expresses your gratitude but also helps to amplify their message and boost their online presence. Use relevant hashtags and tag their handle to maximize visibility.

Beyond Words: Other Ways to Thank Your Keynote Speaker

While verbal and written expressions of gratitude are essential, there are other meaningful ways to show your appreciation for your keynote speaker:

• Present them with a thoughtful gift related to their interests or the event theme
• Donate to a charity or cause they support in their honor
• Offer them a glowing testimonial or recommendation on their professional profiles
• Invite them to participate in future events or collaborations
• Encourage attendees to connect with them and continue the conversation

Wrapping Up: Crafting the Perfect Thank You for Your Keynote Speaker

Thanking your keynote speaker is an art that requires thoughtfulness, sincerity, and a touch of creativity.

By tailoring your message to their unique contribution and using the right medium, you can express your gratitude in a way that leaves a lasting impact.

Remember, your keynote speaker has invested time, energy, and expertise into making your event a success.

Acknowledging their efforts not only shows your appreciation but also strengthens your professional relationship.

So go ahead, use these sample messages as inspiration, and craft a thank you that truly reflects the value your keynote speaker brought to your event.

Your heartfelt words will not only make their day but also reinforce the positive impact they’ve made.

About  Search

Barack Obama

Keynote address at the 2004 democratic national convention.

On behalf of the great state of Illinois, crossroads of a nation, land of Lincoln, let me express my deep gratitude for the privilege of addressing this convention. Tonight is a particular honor for me because, let's face it, my presence on this stage is pretty unlikely. My father was a foreign student, born and raised in a small village in Kenya. He grew up herding goats, went to school in a tin-roof shack. His father, my grandfather, was a cook, a domestic servant.

But my grandfather had larger dreams for his son. Through hard work and perseverance my father got a scholarship to study in a magical place: America, which stood as a beacon of freedom and opportunity to so many who had come before. While studying here, my father met my mother. She was born in a town on the other side of the world, in Kansas. Her father worked on oil rigs and farms through most of the Depression. The day after Pearl Harbor he signed up for duty, joined Patton's army and marched across Europe. Back home, my grandmother raised their baby and went to work on a bomber assembly line. After the war, they studied on the GI Bill, bought a house through FHA, and moved west in search of opportunity.

And they, too, had big dreams for their daughter, a common dream, born of two continents. My parents shared not only an improbable love; they shared an abiding faith in the possibilities of this nation. They would give me an African name, Barack, or "blessed," believing that in a tolerant America your name is no barrier to success. They imagined me going to the best schools in the land, even though they weren't rich, because in a generous America you don't have to be rich to achieve your potential. They are both passed away now. Yet, I know that, on this night, they look down on me with pride.

I stand here today, grateful for the diversity of my heritage, aware that my parents' dreams live on in my precious daughters. I stand here knowing that my story is part of the larger American story, that I owe a debt to all of those who came before me, and that, in no other country on earth, is my story even possible. Tonight, we gather to affirm the greatness of our nation, not because of the height of our skyscrapers, or the power of our military, or the size of our economy. Our pride is based on a very simple premise, summed up in a declaration made over two hundred years ago, "We hold these truths to be self-evident, that all men are created equal. That they are endowed by their Creator with certain inalienable rights. That among these are life, liberty and the pursuit of happiness."

That is the true genius of America, a faith in the simple dreams of its people, the insistence on small miracles. That we can tuck in our children at night and know they are fed and clothed and safe from harm. That we can say what we think, write what we think, without hearing a sudden knock on the door. That we can have an idea and start our own business without paying a bribe or hiring somebody's son. That we can participate in the political process without fear of retribution, and that our votes will be counted - or at least, most of the time.

This year, in this election, we are called to reaffirm our values and commitments, to hold them against a hard reality and see how we are measuring up, to the legacy of our forbearers, and the promise of future generations. And fellow Americans - Democrats, Republicans, Independents - I say to you tonight: we have more work to do. More to do for the workers I met in Galesburg, Illinois, who are losing their union jobs at the Maytag plant that's moving to Mexico, and now are having to compete with their own children for jobs that pay seven bucks an hour. More to do for the father I met who was losing his job and choking back tears, wondering how he would pay $4,500 a month for the drugs his son needs without the health benefits he counted on. More to do for the young woman in East St. Louis, and thousands more like her, who has the grades, has the drive, has the will, but doesn't have the money to go to college.

Don't get me wrong. The people I meet in small towns and big cities, in diners and office parks, they don't expect government to solve all their problems. They know they have to work hard to get ahead and they want to. Go into the collar counties around Chicago, and people will tell you they don't want their tax money wasted by a welfare agency or the Pentagon. Go into any inner city neighborhood, and folks will tell you that government alone can't teach kids to learn. They know that parents have to parent, that children can't achieve unless we raise their expectations and turn off the television sets and eradicate the slander that says a black youth with a book is acting white. No, people don't expect government to solve all their problems. But they sense, deep in their bones, that with just a change in priorities, we can make sure that every child in America has a decent shot at life, and that the doors of opportunity remain open to all. They know we can do better. And they want that choice.

In this election, we offer that choice. Our party has chosen a man to lead us who embodies the best this country has to offer. That man is John Kerry. John Kerry understands the ideals of community, faith, and sacrifice, because they've defined his life. From his heroic service in Vietnam to his years as prosecutor and lieutenant governor, through two decades in the United States Senate, he has devoted himself to this country. Again and again, we've seen him make tough choices when easier ones were available. His values and his record affirm what is best in us.

John Kerry believes in an America where hard work is rewarded. So instead of offering tax breaks to companies shipping jobs overseas, he'll offer them to companies creating jobs here at home. John Kerry believes in an America where all Americans can afford the same health coverage our politicians in Washington have for themselves. John Kerry believes in energy independence, so we aren't held hostage to the profits of oil companies or the sabotage of foreign oil fields. John Kerry believes in the constitutional freedoms that have made our country the envy of the world, and he will never sacrifice our basic liberties nor use faith as a wedge to divide us. And John Kerry believes that in a dangerous world, war must be an option, but it should never be the first option.

A while back, I met a young man named Shamus at the VFW Hall in East Moline, Illinois. He was a good-looking kid, six-two or six-three, clear-eyed, with an easy smile. He told me he'd joined the Marines and was heading to Iraq the following week. As I listened to him explain why he'd enlisted, his absolute faith in our country and its leaders, his devotion to duty and service, I thought this young man was all any of us might hope for in a child. But then I asked myself: Are we serving Shamus as well as he was serving us? I thought of more than 900 service men and women, sons and daughters, husbands and wives, friends and neighbors, who will not be returning to their hometowns. I thought of families I had met who were struggling to get by without a loved one's full income, or whose loved ones had returned with a limb missing or with nerves shattered, but who still lacked long-term health benefits because they were reservists. When we send our young men and women into harm's way, we have a solemn obligation not to fudge the numbers or shade the truth about why they're going, to care for their families while they're gone, to tend to the soldiers upon their return, and to never ever go to war without enough troops to win the war, secure the peace, and earn the respect of the world.

Now let me be clear. We have real enemies in the world. These enemies must be found. They must be pursued and they must be defeated. John Kerry knows this. And just as Lieutenant Kerry did not hesitate to risk his life to protect the men who served with him in Vietnam, President Kerry will not hesitate one moment to use our military might to keep America safe and secure. John Kerry believes in America. And he knows it's not enough for just some of us to prosper. For alongside our famous individualism, there's another ingredient in the American saga.

A belief that we are connected as one people. If there's a child on the south side of Chicago who can't read, that matters to me, even if it's not my child. If there's a senior citizen somewhere who can't pay for her prescription and has to choose between medicine and the rent, that makes my life poorer, even if it's not my grandmother. If there's an Arab American family being rounded up without benefit of an attorney or due process, that threatens my civil liberties. It's that fundamental belief - I am my brother's keeper, I am my sister's keeper - that makes this country work. It's what allows us to pursue our individual dreams, yet still come together as a single American family. "E pluribus unum." Out of many, one.

Yet even as we speak, there are those who are preparing to divide us, the spin masters and negative ad peddlers who embrace the politics of anything goes. Well, I say to them tonight, there's not a liberal America and a conservative America - there's the United States of America. There's not a black America and white America and Latino America and Asian America; there's the United States of America. The pundits like to slice-and-dice our country into Red States and Blue States; Red States for Republicans, Blue States for Democrats. But I've got news for them, too. We worship an awesome God in the Blue States, and we don't like federal agents poking around our libraries in the Red States. We coach Little League in the Blue States and have gay friends in the Red States. There are patriots who opposed the war in Iraq and patriots who supported it. We are one people, all of us pledging allegiance to the stars and stripes, all of us defending the United States of America.

In the end, that's what this election is about. Do we participate in a politics of cynicism or a politics of hope? John Kerry calls on us to hope. John Edwards calls on us to hope. I'm not talking about blind optimism here - the almost willful ignorance that thinks unemployment will go away if we just don't talk about it, or the health care crisis will solve itself if we just ignore it. No, I'm talking about something more substantial. It's the hope of slaves sitting around a fire singing freedom songs; the hope of immigrants setting out for distant shores; the hope of a young naval lieutenant bravely patrolling the Mekong Delta; the hope of a millworker's son who dares to defy the odds; the hope of a skinny kid with a funny name who believes that America has a place for him, too. The audacity of hope!

In the end, that is God's greatest gift to us, the bedrock of this nation; the belief in things not seen; the belief that there are better days ahead. I believe we can give our middle class relief and provide working families with a road to opportunity. I believe we can provide jobs to the jobless, homes to the homeless, and reclaim young people in cities across America from violence and despair. I believe that as we stand on the crossroads of history, we can make the right choices, and meet the challenges that face us. America!

Tonight, if you feel the same energy I do, the same urgency I do, the same passion I do, the same hopefulness I do - if we do what we must do, then I have no doubt that all across the country, from Florida to Oregon, from Washington to Maine, the people will rise up in November, and John Kerry will be sworn in as president, and John Edwards will be sworn in as vice president, and this country will reclaim its promise, and out of this long political darkness a brighter day will come. Thank you and God bless you.

Barack Obama, Keynote Address at the 2004 Democratic National Convention Online by Gerhard Peters and John T. Woolley, The American Presidency Project https://www.presidency.ucsb.edu/node/277378

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Chinese President Xi Jinping delivers a keynote speech titled "Joining Hands to Advance Modernization and Build a Community with a Shared Future" while attending the opening ceremony of the 2024 Summit of the Forum on China-Africa Cooperation (FOCAC) at the Great Hall of the People in Beijing, capital of China, Sept. 5, 2024. Photo: Xinhua

Chinese President Xi Jinping said on Thursday that China stands ready to work with Africa to implement 10 ...

What to expect as Tim Walz makes keynote speech at DNC

Minnesota Gov. Tim Walz will have his big moment at the Democratic National Convention Wednesday night, where he will deliver the keynote speech and accept the party's nomination for vice president.

Walz has been in the national spotlight for just two weeks since Vice President Kamala Harris announced him as her running mate pick earlier this month. With his prime-time speech at the DNC, Walz plans to introduce himself to America, according to the Harris-Walz campaign.

In his remarks, the Midwesterner plans to share his biography -- from growing up in a small town in Nebraska to working as a high school social studies teacher and football coach before he was elected to Congress in 2006. The convention plans to showcase his impact as an educator in a video earlier in the night featuring five of his former students, according to the campaign.

Another former student of his, Ben Ingman, will nominate Walz along with Minnesota Sen. Amy Klobuchar, according to the campaign. Walz coached Ingman in basketball and track in the seventh grade, the campaign said.

Walz's time as a football coach has become a major part of the image the Harris campaign is painting of him, handing out signs that read "COACH!" at rallies since he joined the ticket.

Walz will also talk about his military service, which has come under scrutiny following his selection at Harris' running mate.

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MORE: Tim Walz previously faced criticism over the way he characterized his military service, records show

Walz enlisted in the Army National Guard at the age of 17 and retired 24 years later, prior to running for Congress. Republican vice presidential nominee JD Vance has alleged Walz is guilty of "stolen valor" for the way the Democrat has referred to his service. On the campaign trail, Walz has fiercely defended his service, saying at a rally last week that he is "damn proud" of his military record.

Earlier in Wednesday's programming, the DNC will play a short video highlighting his service in the National Guard and his commitment to improving the lives of veterans, according to the campaign. The video will include remarks from Sgt. Al Bonnifield, who served with Walz in the Minnesota National Guard, and Cpl. Mike McLaughlin, an Iraq war veteran who worked with Walz when he was in Congress on the "Forever GI" bill, which expanded veterans' education benefits, according to the campaign.

In his DNC speech, Walz also plans to address what he will bring to the White House and what Harris will do for working families, according to the campaign.

It is unclear if Walz will bring up reproductive rights. The father of two has often talked on the campaign trail about his and his wife Gwen's fertility struggle. He has connected their experience to the bans on in vitro fertilization (IVF) put in place this past spring in Alabama and attacking Republicans over reproductive rights restrictions. He has frequently talked about their fertility journey generally, referring to IVF and treatments "like it."

In new comments this week, Gwen Walz revealed for the first time publicly that the fertility treatment they used was intrauterine insemination, or IUI -- not IVF, as had been broadly assumed.

The detail that Gwen Walz did not use IVF, but rather a different treatment, quickly led to another attack from Vance, who said that the governor "lied" and should know the difference, having been involved in the process.

In response, the Harris campaign called Vance's attack "just another example of how cruel and out of touch Donald Trump and JD Vance are when it comes to women's healthcare."

MORE: In Tim Walz, Harris tries to check all the boxes in a running mate: ANALYSIS

Gwen Walz did address their fertility journey in a biographical video released by the Harris-Walz campaign earlier Wednesday.

"Of all the things he's done, Tim loves being a dad," she said. "We struggled to have kids and fertility treatments made it possible. There's a reason our daughter is named Hope."

Gwen Walz also highlighted the governor's time in the military.

"His dad served during the Korean War and that meant a lot to Tim," she said. "And so he enlisted right after his 17th birthday and served 24 years in the National Guard, rising to command sergeant major."

The video also touched on his years as a public school teacher, coach and founding faculty adviser to a gay-straight alliance.

"His focus has always been helping working people like those he grew up with," she said.

ABC News' Fritz Farrow, Gabriella Abdul-Hakim, Will McDuffie and Isabella Murray contributed to this report.

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Beijing’s top diplomat in Hong Kong to address British Chamber of Commerce for first time

Cui jianchun will ‘share the spirit’ of third plenum and its ‘implications for international business in hong kong’ at event next week.

This story has been updated to reflect this is not the first time the foreign ministry’s arm in Hong Kong has sent a representative to speak at events organised by chambers in the city.

Beijing’s top diplomat in Hong Kong is set to deliver a keynote address at a coming British Chamber of Commerce event for the first time, in a bid to reach out to the international business community.

The city’s British Chamber of Commerce announced that Cui Jianchun, commissioner of the Chinese foreign ministry’s office in Hong Kong, would give the opening keynote speech at its summit on Tuesday next week.

“The Office of the Commissioner in Hong Kong holds significant importance in fostering foreign relations and promoting cooperation to enhance Hong Kong’s international influence and competitiveness,” the chamber said on Monday.

According to the chamber, the summit is expected to bring together senior leaders and experts from all sectors to offer updates on the latest technological advancements, digital innovations and key developments across the city’s business landscape, including digital banking, environmental responsibility, biotech and the Greater Bay Area.

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