what is marketing research ppt

Market research presentation: A comprehensive guide

This comprehensive guide covers everything from choosing the right topic to delivering with confidence.

Raja Bothra

Building presentations

Ever wondered what goes into creating a killer market research presentation that not only impresses your stakeholders but also provides valuable insights?

You're in the right place.

In this comprehensive guide, we'll dive deep into the world of market research presentations, dissecting everything from what they are to how to create one that stands out.

How do you explain market research?

Before we jump into the nitty-gritty of market research presentations, let's start with the basics – what is market research?

Market research is the process of gathering, analyzing, and interpreting data about a particular market, industry, or consumer group. It's the compass that guides businesses in making informed decisions.

Market research comes in various forms: quantitative and qualitative. Quantitative research involves collecting numerical data, while qualitative research focuses on understanding the why and how behind consumer behavior. Both are crucial components of effective market research.

What is a market research presentation?

Now that we have a clear understanding of market research, let's move on to market research presentations. A market research presentation is the culmination of your research efforts, a visual and data-driven representation of your findings. It's the bridge that connects your research to your stakeholders, making it easier for them to grasp the insights you've gathered.

A well-crafted market research presentation is not just a collection of slides; it's a storytelling platform. It should engage your audience, present data in an understandable manner, and ultimately guide your stakeholders towards informed decision-making.

What to include in a market research presentation?

Creating a market research presentation involves more than just inserting a few charts and graphs. To ensure your presentation hits the mark, here are some essential elements to include:

1. Market research overview

• Define the purpose and objectives of your research.
• Provide a brief overview of the market you've studied.

2. Methodology

• Explain how you conducted your research, whether through surveys, data analysis, or other methods.
• Discuss any challenges you faced and how you overcame them.

3. Key findings

• Highlight the most significant discoveries from your research.
• Use charts, graphs, and infographics to visualize data.

4. Market analysis

• Dive deep into your market analysis, discussing trends, competition, and market share.
• Share insights that can impact the business.

5. Recommendations

• Based on your findings, provide actionable recommendations.
• Discuss the pros and cons of each recommendation.

6. Conclusion

• Summarize the core points of your presentation.
• Emphasize the key takeaways for your audience.

How to structure a market research presentation

Structuring a market research presentation effectively is essential to convey your findings and insights clearly to your audience. Whether you're presenting to stakeholders, colleagues, or clients, a well-structured presentation can make your data more understandable and impactful. Here's a suggested structure for a market research presentation:

1. Title slide

• Title of the Presentation
• Your Name and Affiliation
• Date of the Presentation
• Briefly outline what you will cover in the presentation. This gives your audience a roadmap of what to expect.

3. Introduction

• Provide a brief overview of the purpose and context of your market research.
• Explain why the research was conducted and its relevance.

4. Background and objectives

• Describe the background information, including any relevant industry trends or developments.
• Clearly state the research objectives and what you aimed to achieve.

5. Methodology

• Explain the research methods and techniques used.
• Discuss the data collection process, sample size, and any limitations.

6. Data collection

• Present the findings from your research.
• Use charts, graphs, and visuals to make data more accessible.
• Highlight key insights and trends.

7. Analysis and interpretation

• Explain the significance of the findings.
• Interpret the data and provide insights.
• Address any unexpected or interesting observations.

8. Competitor analysis

• Analyze the competitive landscape in your market.
• Highlight strengths, weaknesses, opportunities, and threats (SWOT analysis) for your company and competitors.

9. Consumer insights

• Share any insights into customer preferences, needs, and behaviors.
• Explain how these insights impact your business.

10. Recommendations

• Based on your research, provide actionable recommendations.
• Highlight strategies or changes that should be implemented.

11. Implementation plan

• If applicable, outline a plan for implementing the recommendations.
• Include timelines, responsibilities, and resources needed.

12. Conclusion

• Summarize the key points of your presentation.
• Reiterate the importance of the research.

13. Q&A session

• Open the floor for questions and discussion.

14. Appendix

• Include any supplementary information, detailed data, or additional charts and graphs.
• Ensure that this information is easily accessible but not essential for understanding the main presentation.

15. Contact information

• Provide your contact information in case the audience has further questions or needs clarification.

16. Thank you slide

• Express your gratitude for the audience's time and attention.

Remember to keep your presentation clear, concise, and visually engaging. Use visuals sparingly but effectively to support your points. Practice your delivery to ensure that you can explain the findings and recommendations confidently. Tailor the presentation to the needs and interests of your specific audience.

Do’s and don'ts on a market research presentation

To ensure your market research presentation hits the mark, here are some do's and don'ts to keep in mind:

• Do your research: Know your subject matter inside out.
• Do use visuals: Incorporate charts, graphs, and infographics.
• Do engage your audience: Encourage questions and discussions.
• Do practice: Rehearse your presentation until you're confident.

Don'ts:

• Don't overwhelm with data: Keep it concise and focused.
• Don't read slides: Speak naturally and use slides as visual aids.
• Don't rush: Take your time; clarity is key.
• Don't ignore questions: Address all queries from your audience.

Summarizing key takeaways

In this comprehensive guide, we've covered the ins and outs of creating and presenting a market research presentation. From understanding the basics of market research to crafting engaging presentations, you now have the knowledge to excel in this essential aspect of business strategy.

• Market research essentials: Market research is the process of gathering, analyzing, and interpreting data about a specific market, industry, or consumer group. It provides the foundation for informed decision-making in business.
• The role of market research presentations: A market research presentation is a visual and data-driven representation of research findings. It serves as a bridge between your research and stakeholders, helping them understand and act upon the insights you've gathered.
• Elements of a great presentation: A well-crafted market research presentation includes an overview, methodology, key findings, market analysis, recommendations, and a concise conclusion. These elements help structure your presentation effectively.
• Presentation delivery matters: Knowing your audience, practicing your presentation, engaging your audience, using visuals effectively, and being concise are all crucial for a successful presentation.
• Do's and don'ts: Do your research thoroughly, use visuals to enhance understanding, engage with your audience, and practice your delivery. Avoid overwhelming with data, reading slides, rushing through your presentation, and ignoring audience questions.

Remember, an effective market research presentation isn't just about showcasing data; it's about telling a compelling story that guides decision-making. So, use the power of visuals, engage your audience, and deliver insights that make a real impact.

1. Why is using a market research presentation template important?

Using a market research presentation template can streamline your research process. It provides a structured framework in powerpoint ppt with graphs and charts that help you present the results effectively. You can easily download a market research presentation template to make your presentation look professional and save time in creating a presentation design.

2. How can I effectively communicate market trends in my presentation?

To effectively communicate market trends in your presentation, start your presentation by explaining the research process and how you conducted market research. Use market research powerpoint (ppt) slides with graphs and charts to show key pieces of information. Connect the dots between the data and present the results using the market research PowerPoint template. This will make your presentation more engaging for your audience.

3. Why is market research essential for launching a new product or service?

Market research is essential when you want to present a new product or service idea to your core business audience. By conducting market research, you gather valuable insights about your target market, which can be used to create your presentation. A well-designed research ppt can make the best case for your business idea by showcasing the market trends and data you've collected.

4. How do I use market research to make my presentation more impactful?

To make your presentation more impactful, start by using a market research presentation template. Incorporate graphs and charts to present the research data effectively. Make sure your presenter skills are polished when presenting your research to stakeholders or investors. Use market research PowerPoint slides to show key findings and connect the dots between the research process and the business objectives you want to achieve.

5. Can you provide tips on how to present the results of my market research effectively?

Certainly! When presenting your research, use a market research PowerPoint template to organize your content. Download a template that suits your needs. Focus on the research design and how you conducted market research, talking to customers and gathering data. Use the template to create your presentation and ensure it flows smoothly. This will help you present the results in a way that engages your audience and conveys the importance of the research in supporting your business goals.

Create your market research presentation with prezent

Ready to create your market research presentation? Don't forget to leverage the right tools. Consider using Prezent, the business success communication platform for enterprise teams, offers a powerful solution for crafting market research presentations that elevate your business's communication. With our AI presentation tool, you can achieve full brand compliance and create personalized, on-brand presentations tailored to the preferences of your audience.

Key Features:

• Personalized fingerprints : Prezent allows you to customize your presentations based on audience preferences, ensuring that your message resonates effectively.
• Presentation builder : Our platform provides a user-friendly presentation builder that simplifies the process of creating compelling market research presentations.
• Business storytelling : Access guides and e-courses to master structured storytelling, with 50+ storylines commonly used by business leaders.
• Brand-approved design : Ensure brand consistency with our document management system, which offers over 35,000 slides in your company's approved design.
• Supercharge your team's communication : Prezent saves you 70% of the time required to make presentations, allowing you to crush 60% of communication costs by replacing expensive agencies with our software and services.
• Enterprise-grade security : Rest assured that your data is secure with our top-priority commitment to data protection and independent third-party assurance.

For a personal touch and additional support, explore our professional services, including overnight services and presentation specialists. Submit your presentation by 5:30 PM PST, and by 9:30 AM the next business day presentation is delivered in your inbox.

With Prezent, you can create market research presentations that not only impress but also deliver your message effectively, all while staying 100% on brand and reducing communication costs.

Try our free trial or book a demo and elevate your presentations today with Prezent!

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Conducting insightful market research and creating a compelling presentation

If you’re interested in introducing a new product or service to consumers, you must be sure they need it and would want to purchase it. That is why you should conduct market research and design it into attractive market research slides to have an idea in advance of customer acceptance of that product to avoid as many risks of market unacceptance as possible.

Choosing presentation design service is the first step to avoiding risks because sheets of data will not impress anyone but colorful pie charts will.

What is Market Research Presentation?

Marketing research is a system of identifying and analyzing information related to the techniques and problems of marketing.

As an important part of the marketing function, market research has to be properly conducted and used regularly to get all the answers you need. The research is just as valuable to the manufacturer as its further market research ppt to present to managers and teams . Logical enough, if you create an unnecessary product with an unattractive presentation, few stakeholders will approve it, and few people will buy the product. Thus, your business idea will eventually fail.

Market research includes all research activities involved in marketing problems:

• Gathering information.
• Recording information.
• Analyzing information.

Sources of information on markets:

• Published statistics.
• Government agency.
• Trade associations.
• Other consultants.

Why Address Market Research Slide Deck?

The marketing research deck provides the next benefits:

• Effective sales forecasting with attractive graphs.
• Continued business vitality.
• The soundness of marketing decisions.
• Transparency on how much, where, to whom, and how to sell.

Additionally, a comprehensive market research deck helps to design sales analysis through recorded data. It can be even done in the company’s own office to set up sales records and yield data. As you see, there are no disadvantages to market analysis presentations, and it is a wholesome instrument to analyze your company and predict its prospects in beautiful tables and slides.

Check this material if you struggle with composing an effective sales plan and its analysis.

How to Design a Market Research PowerPoint Plan?

The scope of typical marketing research includes following the next steps:

• Measure market potential.
• Determine market characteristics.
• Analyze market share.
• Study competitive products.
• Make short and long-range forecasting.
• Discover business trends.
• Study advertisement effectiveness.
• Analyze pricing.
• Investigate plant and warehouse.
• Explore distribution channels.

How to Conduct Market Research?

Let’s discuss the exact steps involved in conducting effective market research.

Step 1: Define the problem

When posing questions, researchers will benefit from having a well-defined area of study. These inquiries need to be problem-solving in nature and customized for the project. The study objectives should also be clearly stated and briefly define the information that is required and how it might be acquired. The question of “why are we performing this research?” must eventually have an insightful response.

Step 2: Define the sample

The researcher needs a representative sample to conduct market research. A sample is a small group of individuals who serve as an accurate representation of a larger group. Obviously, a company cannot squander resources by gathering data from the incorrect demographic.

There are two techniques to obtain the sample:

• Probability sampling: it ensures that every member of the population will have the same chance of being chosen and included in the sample group because the sample will be chosen at random.
• Non-probability sampling: a variety of people are attempting to obtain a more representative sample that is more evenly distributed. Understanding the demographics of your group will surely help in limiting the target sample’s profile and defining interesting variables (gender, age, place of residence, etc.).

Step 3: Execute data collection

First, a data collection instrument should be developed. Indeed, not answering the survey or answering it incompletely will cause errors in research and further results.

Step 4: Analyze the results

If all the above is executed well, but there is no accurate result analysis, the consequent decisions will not be appropriately made. Meanwhile, in-depth analysis will be insightful and effective in making vital solutions. Data analysis has to be noted in a clearly written report.

Step 5: Make the research report

When presenting market research presentation slides with results, researchers should focus on what they want to achieve using these results. Bright graphs and charts are worth little if they answer no valuable business question.

To make a prominent report slide deck, consider these pieces of advice from expert analysts and presenters:

• Use storytelling: start with your conclusions and give fundamentals instead of accumulating evidence.
• Be flexible: order of questions in your questionnaire should not determine the order of outcomes in the presentation.
• Restructure data: you could discover new and more valuable information.
• Take decisions: act and implement!

And remember, every observer should be able to extract something from your report so that it becomes relevant to their field of work.

How to Design Market Research in PowerPoint?

The typical structure of a market research presentation includes the following set of slides:

• Title slide.
• Objectives.
• SWOT analysis.
• Intended outcomes.
• Target demographics.
• Data collection.

We would like to give you more options for marketing research presentation structures, and you pick the one that suits your specific request. We will not include the title, conclusion, and other slides so that you focus on the presentation’s main body.

Disclaimer: you are welcome to adjust, alter, and suit the next examples per your requirements.

Presentation Structure #1: Desk Research

• Sales analysis slide(s). – Past sales. – Fluctuations in sales & promotional expenditure. – Economics of order size.
• Correlation studies slide(s) (concerned with finding the relationship between two or more variables).
• Ratios slide(s). – Stock-turn (relation between sales and stocks). – Profit per capita.

Presentation Structure #2: Postal Questionnaire

• Questions slide(s). – Short. – Specific. – Statistical. – Open-minded.
• Answers slide(s).
• “So what?” slide(s).

Presentation Structure #3: Statistical Method

• Pre-collected data slide(s). – Bar charts. – Histograms. – Frequency polygons. – Frequency distribution curves.
• Sample size slide(s).
• Testing hypothesis slide(s).
• Data interpretation slide(s).

Marketing and sales are interconnected things. While the first is a more abstract notion, the second is based on exact numbers. And managing those numbers is a responsible task that must be based on solid market research. Collecting, analyzing, and interpreting data is what market research is. And every company needs plenty of them to make more informed decisions.

If you struggle with designing the obtained numbers into attractive charts and graphs, make sure to contact our presentation design services and get an animated interpretation of your data.

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The Role of Marketing Research

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MARKET RESEARCH. What do you think Marketing Research is?

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Market Research Presentation

Organizations use market research to analyze and better understand their market. With that knowledge, they can plan or adjust their business operations going forward. Market research is essential for core business, but also for the growth of a company. The market research presentation can be the toughest step in the market research process, but it’s usually the most important. 

Use our market research presentation template to:

• Propose a customer research project
• Present research findings to stakeholders and investors 
• Inform future strategies based on customer research

Create your Market Research Presentation

To help you illustrate your points, you might add timelines, flowcharts, graphs, and images to your slides. Each of these options can be added to your market research presentation template in an instant. Some slides to include in your market research presentation are:

Pro Tips for your Market Research Presentation

Consider these tips when customizing your market research presentation template.

Create a general outline of what you want to say in your market research presentation by labeling your slides first.

Graphs and charts can be highly effective in communicating lots of data, which is a natural element of a market research presentation. Use visuals to present your numbers.

Explain why the research was conducted, what you’ve found, what the results mean, and what the organization should do next.

What is the ultimate conclusion you’ve drawn from your research? Present next steps at the end that gives everyone an idea of what needs to be done.

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• Module 3: Segmentation and Targeting
• Module 4: Marketing Strategy
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• Module 9: Branding
• Module 10: Product Marketing
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Market Research Powerpoint Presentation Slides

Select our content ready Market Research PowerPoint Presentation Slides to create your organization’s strategy. Determine the viability of your new project with this professionally designed market opportunity analysis presentation deck. The strategic marketing plan PowerPoint complete deck comprises ready-to-use templates such as key market drivers, restraint, forecasts, internet of things, food industry, technology market drivers, challenges, etc. Represent various key performance indicators using the self-explanatory business drivers PPT visuals. Make use of the easy to understand market profitability analysis PowerPoint presentation to showcase market research study and its findings. Incorporate professional-looking business analysis PPT visuals to solve marketing problems and make business decisions. Utilize the business growth analysis PowerPoint graphics to link business processes with your company’s strategic goals. Not just this, you can also use the market growth drivers PPT slides to identify new markets and make business policies. Thus, download this high-quality organizational driver's PowerPoint presentation to increase sales and boost profits. You will find our Market Research Powerpoint Presentation Slides to be good company. They enable you to have fruitful conversations.

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The Market Research Powerpoint Presentation Slides are extensively researched. This ready-to-use deck comprises visually stunning PowerPoint templates, icons, visual designs, data-driven charts and graphs, and business diagrams. The deck consists of a total of twenty slides. You can customize this presentation as per your branding needs. You can change the font size, font type, colors as per your requirement. Download PowerPoint templates in both widescreen and standard screen. The presentation is fully supported by Google Slides. It can be easily converted into JPG or PDF format.

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Content of this Powerpoint Presentation

A presentation on marketing research can be tricky. With innumerable matrices, aspects, and domains related to any market research, compiling a highly inclusive and thorough research presentation, which also includes the technicalities of the subject matter, becomes troublesome and tiring.

Creating a marketing research presentation from scratch that includes the ins and outs and other specifics of the research is complicated and time-consuming.

A business manager should not have to bother about such a requirement even in the face of urgency. What can help you is a well-versed and pre-designed research template.

As you surf the web for an answer, SlideTeam’s highly adaptable and 100% customizable market research template is just the thing you need. The template offered here is thorough and can help you with all kinds of market research. Don’t believe us? Check out what this template has to offer right below.

To influence your management and investors, you need to show the crux of your research, its findings, and your plans thereon. Here’s a market research outcome template that you can use to do this.

Let’s explore!

Template 1: Market Drivers Template 1

To conduct any market research you first need to understand its trends and other major driving forces. This slide allows you to showcase insights related to the market trends you discovered during your research. Within the slide, you can add some information related to the Key Trends, Market Driving Forces, Forecasts related to the market, and other suitable information. This slide offers the required overview related to conditions prevailing in the market.

Template 2: Market Drivers in terms of numbers

Some individuals in your audience may be interested in gathering information about market-driving forces. To cater to the needs of such individuals, you can take the help of this template as it allows you to include specifics of the previous template. Here, you can showcase the global market growth within a gap of two years. Moreover, you can also add some support text to document the market drivers with suitable information.

Template 3: Market Drivers in terms of Geography and Region

Offering further insights into the previous slide, here’s another one that will allow you to describe the technicalities discovered during the research. In this slide, you will find a table where you can add the driving forces like the population, specialist in the domain, sales force access, and NA/PA. In the rows of the table, you can showcase the region of research, the definition of the driver groups, and the strategies devised for the area after the research.

Template 4: Market Drivers and Factors Unique to Businesses

This market drivers template is quite different from the previous ones. This slide showcases the market driving forces and their major restraints. All the drivers and restraints are put one above another to showcase the impact of the driver and its restraint. The one added above represents a higher impact. The market drivers found during the research could be an increase in healthcare spending in the market. This market driver is shown at the bottom and hence has the least impact.

Template 5: Key Market Drivers and Restraints

This market research template allows you to showcase the major market drivers against individual and most impacting restraints. For example, consider that one of the most prominent market drivers is increased urbanization. The main constraint that this market driving force has faced is a saturated market. Similarly, the greatest restraint to some other market driver would be some other restraint that you have found during your research.

Template 6: Key Market Drivers and Forecasts

Now that you know which are the prominent restraints to markets as mapped to the forces, you need a document that can also help you with its forecasts. This slide allows you to make and enlist forecasts according to the market research. The key market figures to be added in this slide can be showcased as well. You can also showcase the global market growth for a better understanding.

Template 7: Internet of Things Market Drivers

The Internet of Things is gaining huge popularity these days and proved to be beneficial for businesses. This slide allows you to showcase the relation of the market drivers with respect to the Internet of Things. The key IoT market drivers that you can add in this slide can be the commodity of technology, security, YouTube insights, digital transportation, global effects, location, the future of work, emails, social media, and so much more.

Template 8: Food Industry Market Drivers

If you are involved with the food industry, then this slide is helpful in showcasing major forces that drive the food industry. The slide allows you to represent the main attributes of the market growth in the food industry which is 4% per annum. Similarly, the major market driving force in this domain is the ever-changing tastes and preferences of the customers. Lastly, you can also showcase the food industry’s main market trend, which is the continuous innovations in food and beverages.

Template 9: Business and Technology Drivers and Restraints

In this innovative world of technology, changes are bound to happen. You can prepare your business in a way that can use the most out of technological advancements. This slide allows you to represent your research insights related to the market’s main driving forces, and their restraints, with respect to technology. You can showcase both the drivers and restraints in the business and the technological world. You can include aspects like the aging population, untapped markets, and more.

Template 10: Market Drivers and Restraints Template

Here’s another inclusive template that allows you to place the restraints and market drivers side by side. These drivers and restraints may or may not be related to one another. The restraints can give rise to factors like patent expiry of drugs and stringent government regulations toward approval of biosimilars. For the drivers part, you can add factors like the growing prevalence of ulcerative colitis disease and huge R&D and investment done by key players towards development and more.

Here’s a smart template that will allow you to showcase the entire marketing research process to your audience in a feasible manner.

Get Your Research's Worth  with Smart Representation

Undergoing thorough research is not sufficient enough. The research would go to waste if not used in a well-composed manner. The above template will help you align the facts with the format and make it easy for you to display and showcase the research, its implications, and findings in a way that’s beneficial for your business and informational for your audience.

Do you wish to enlighten your audience about the process you use for extensive market research? You can try the template offered here .

Market Research Powerpoint Presentation Slides with all 20 slides:

Use our Market Research Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

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Market Research PowerPoint Templates & Slides for Presentations

Create presentations related to sales and marketing with the Market Research PowerPoint Templates .

With the help of the given dashboards, charts, tables and clipart, you can create marketing plans, presentations based on market research, market share analysis, sales projections, quarterly evaluations and more.

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What is a Market Research? It is the process of determining the viability and feasibility to launch a new product or service through a compelling research conducted directly with potential customers. Check out our article on Market Research to understand what it is and how to conduct an effective market research for business purposes.

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Conducting Marketing Research

Jan 04, 2020

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Conducting Marketing Research. LECTURE-4. Chapter Questions. What is marketing research? What constitutes good marketing research? The marketing research process. What is Marketing Research?.

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Conducting Marketing Research LECTURE-4

Chapter Questions • What is marketing research? • What constitutes good marketing research? • The marketing research process.

What is Marketing Research? Marketing research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.

Types of Marketing Research Firms • Syndicated service research firms • Firms gather consumer & trade information, which they sell for a fee e.g. ACNielsen, National Council For Applied Economic Research (NCAER) • Custom marketing research firms • They design & carry out research studies for various clients based on specific briefs. • Specialty-line marketing research firms • These firms provides specialized research services such as developing a research brief, collecting field data, preparing data analyses & reports for other firms.

The Marketing Research Process Define the problem, The decision alternatives & the research objectives Develop The Research Plan Collect The Information Analyze The Information Present The Findings Make The Decision

Step 1: Define the Problem • Define the problem • Problem should not be too broad or too narrow. • Specify decision alternatives • State research objectives

Step 2: Develop the Research Plan • Data sources • Research approach • Research instruments • Sampling plan • Contact methods

Step 2: Develop the Research Plan • Data sources • Secondary data, primary data or both. • Research approaches • Observational Research • Ethnographic Research • Focus group Research • Survey Research • Behavioral data • Experimental Research

Step 2: Develop the Research Plan… • Research instruments • Questionnaires • Qualitative Measures • Technological Devices

Ensure questions are free of bias Make questions simple Make questions specific Avoid jargon Avoid sophisticated words Avoid ambiguous words Avoid negatives Avoid hypotheticals Avoid words that could be misheard Use response bands Use mutually exclusive categories Allow for “other” in fixed response questions Questionnaire Do’s and Don’ts

Question Types (Closed End)-Dichotomous In arranging this trip, did you contact American Airlines?  Yes  No

Question Types – Multiple Choice • With whom are you traveling on this trip? •  No one • Spouse • Spouse and children • Children only • Business associates/friends/relatives • An organized tour group

Question Types – Likert Scale • Indicate your level of agreement with the following statement: Small airlines generally give better service than large ones. •  Strongly disagree • Disagree • Neither agree nor disagree • Agree • Strongly agree

Question Types – Semantic Differential American Airlines Large ………………………………...…….Small Experienced………………….….Inexperienced Modern……………………….…..Old-fashioned

Question Types – Importance Scale • Airline food service is _____ to me. •  Extremely important • Very important • Somewhat important • Not very important • Not at all important

Question Types – Rating Scale • American Airlines’ food service is _____. •  Excellent • Very good • Good • Fair • Poor

Question Types –Intention to Buy Scale • How likely are you to purchase tickets on American Airlines if in-flight Internet access were available? •  Definitely buy • Probably buy • Not sure • Probably not buy • Definitely not buy

Question Types (Open End)-Completely Unstructured What is your opinion of American Airlines?

Question Types –Word Association What is the first word that comes to your mind when you hear the following? Airline ________________________ American _____________________ Travel ________________________

Question Types – Sentence Completion When I choose an airline, the most important consideration in my decision is: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.

Question Types –Story Completion “I flew American a few days ago. I noticed that the exterior and interior of the plane had very bright colors. This aroused in me the following thoughts and feelings.” Now complete the story. __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Question Types–Picture (Empty Balloons)

Qualitative Measures • Word association • Asks subjects what words come to mind when they hear the brand’s name. • Projective techniques • Give people an incomplete stimulus & ask them to complete it. • Visualization • Requires people to create a collage from magazine photo or drawings to depict their perceptions. • Brand personification • Ask subjects what kind of person they think of when the brand in mentioned. • Laddering • A series of increasingly more specific “why” questions.

Technological Devices • Galvanometers • Measure the interest or emotions aroused by exposure to specific ad or picture. • Tachistoscope • Flashes an ad to a subject with an exposure interval that range from less than one hundredth of a second to several seconds. • Eye cameras • Study respondents eye movements to see where their eyes land first, how long they linger on a given item.

Technological Devices… • Audiometers • Attached to TV sets in participating homes record when the set on & to which channel is tuned. • GPS • Global Positioning System – How many billboards a person may walk by or drive by during a day.

Sampling Plan Step 2: Develop the Research Plan… • Sampling unit: • Who is to be surveyed? • Sample size: • How many people should be surveyed? • Sampling procedure: • How should the respondents be chosen?

Probability Samples Simple random Every member of the population has an equal chance of selection. Stratified random The population is divided into mutually exclusive groups i.e. age group & random sample drawn from each group. Cluster The population is divided into mutually exclusive groups i.e. city blocks the researcher draws a sample of the group. Nonprobability Samples Convenience The researcher selects the most accessible population members. Judgment The researcher selects population members who are good prospects for accurate information. Quota The researcher find & interviews a prescribed number of people in each of several categories. Types of Samples

Contact Methods Step 2: Develop the Research Plan… • Mail questionnaire • Telephone interview • Personal interview • Online interview

Advantages Inexpensive Fast Accuracy of data, even for sensitive questions Versatility Disadvantages Small samples Skewed samples Technological problems Inconsistencies Pros and Cons of Online Research

Step 3: Collect the Information • The data collection phase of marketing research is generally the most expensive and the most prone to error. • Data collection methods are rapidly improving thanks to computers and telecommunications.

Step 4: Analyze the Information • The next to last step in the process is to extract findings by tabulating the data and developing frequency distributions.

Step 5: Present the findings • As the last step, the researcher present findings relevant to major marketing decisions facing management.

Step 6: Make the decision • Research findings provide additional information and help the managers in decision making process.

What is a Marketing Decision Support System (MDSS)? A marketing decision support system is a coordinated collection of data, systems, tools, and techniques with supporting hardware and software by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.

Barriers Limiting the Use of Marketing Research • A narrow conception of the research • Uneven caliber of researchers • Poor framing of the problem • Late and occasionally erroneous findings • Personality and presentational differences

Bibliography • Marketing Management – A South Asian Perspective • by Philip Kotler, Kevin Lane Keller, Abraham Koshy & • Mithileshwar Jha, 13th Edition, Published by Pearson • Education, Inc. • Strategic Marketing Management – Meeting The • Global Marketing Challenges by Carol H. Anderson & • Julian W. Vincze Published by Houghton Mifflin Company. • Principles of Advertising & IMC by Tom Duncan 2nd • Edition, Published by McGraw-Hill Irwin. • Principles of Marketing by Philip Kotler & Gary Armstrong • Thirteenth Edition, Published by Prentice Hall

The fragrance of flowers spreads only in the direction of the wind. But the goodness of a person spreads in all directions! - Author UnknownThe End…

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Which social media platforms are most common, who uses each social media platform, find out more, social media fact sheet.

Many Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape.

To better understand Americans’ social media use, Pew Research Center surveyed 5,733 U.S. adults from May 19 to Sept. 5, 2023. Ipsos conducted this National Public Opinion Reference Survey (NPORS) for the Center using address-based sampling and a multimode protocol that included both web and mail. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race and ethnicity, education and other categories.

Polls from 2000 to 2021 were conducted via phone. For more on this mode shift, read our Q&A.

Here are the questions used for this analysis , along with responses, and  its methodology ­­­.

A note on terminology: Our May-September 2023 survey was already in the field when Twitter changed its name to “X.” The terms  Twitter  and  X  are both used in this report to refer to the same platform.

YouTube and Facebook are the most-widely used online platforms. About half of U.S. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, LinkedIn, Twitter (X) and BeReal.

Note: The vertical line indicates a change in mode. Polls from 2012-2021 were conducted via phone. In 2023, the poll was conducted via web and mail. For more details on this shift, please read our Q&A . Refer to the topline for more information on how question wording varied over the years. Pre-2018 data is not available for YouTube, Snapchat or WhatsApp; pre-2019 data is not available for Reddit; pre-2021 data is not available for TikTok; pre-2023 data is not available for BeReal. Respondents who did not give an answer are not shown.

Source: Surveys of U.S. adults conducted 2012-2023.

Usage of the major online platforms varies by factors such as age, gender and level of formal education.

% of U.S. adults who say they ever use __ by …

• RACE & ETHNICITY
• POLITICAL AFFILIATION

This fact sheet was compiled by Research Assistant  Olivia Sidoti , with help from Research Analyst  Risa Gelles-Watnick , Research Analyst  Michelle Faverio , Digital Producer  Sara Atske , Associate Information Graphics Designer Kaitlyn Radde and Temporary Researcher  Eugenie Park .

Follow these links for more in-depth analysis of the impact of social media on American life.

• Americans’ Social Media Use  Jan. 31, 2024
• Americans’ Use of Mobile Technology and Home Broadband  Jan. 31 2024
• Q&A: How and why we’re changing the way we study tech adoption  Jan. 31, 2024

Find more reports and blog posts related to  internet and technology .

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Perspective Therapeutics to Present at the Society of Nuclear Medicine and Molecular Imaging (SNMMI) Annual Meeting 2024

SEATTLE, May 20, 2024 (GLOBE NEWSWIRE) -- Perspective Therapeutics, Inc. ("Perspective" or "the Company") (NYSE AMERICAN: CATX), a radiopharmaceutical company that is pioneering advanced treatment applications for cancers throughout the body, today announced the Company will present information pertaining to the Company's sponsored studies of its assets at the Society of Nuclear Medicine & Molecular Imaging ("SNMMI") Annual Meeting 2024, which is being held in Toronto, Canada, from June 8-11, 2024. The Company notes that results based on investigator-initiated use of its assets are also being presented.  

"We are greatly encouraged by the progress of our clinical and preclinical programs," said Thijs Spoor, CEO of Perspective. "The upcoming presentations at the SNMMI meeting will showcase our activities with VMT-α-NET and other promising therapies, underlining our commitment to advancing care for patients battling challenging tumor types."

[ 212 Pb]VMT-α-NET for the Treatment of Neuroendocrine Tumors The abstract describing Perspective's trial in progress of the Phase 1/2a dose escalation study (NCT05636618) in patients with unresectable or metastatic somatostatin receptor type 2 ("SSTR2")-positive neuroendocrine tumors ("NETs") who have not received prior peptide receptor radionuclide therapies ("PRRT") stated the trial's status as of January 15, 2024, consistent with the abstract submission deadline for the SNMMI conference. Updates on this trial as of March 7, 2024 were provided during the Company's investor update on March 18, 2024, accessible on the events page of the Company's website. This study, in conjunction with the Phase 0 imaging study (NCT05111509), would inform the recommended Phase 2 dose of [ 212 Pb]VMT-α-NET.

Perspective, in collaborating independent investigators, is evaluating dosimetry and the applicability of patient-specific dosing as determined by a target renal absorbed dose for [ 212 Pb]VMT-α-NET. An abstract reported pooled data from ten patients recruited in the Company's sponsored Phase 0 imaging study and an investigator sponsored absorbed dose escalation study. The investigator reported [ 212 Pb]VMT-α-NET was prescribed to three patients at individualized doses of 5.3, 7.9, and 13.3 mCi (cumulatively, delivered over two cycles) while targeting renal absorbed dose of 3.5Gy. Higher levels of targeted renal absorbed doses are in the protocol for subsequent cohorts of the investigator sponsored study.

The Company has been informed that updated results from the investigator initiated trial of [ 212 Pb]VMT-α-NET in India have been accepted for presentation by the SNMMI conference. The investigator enrolled adult patients with histologically confirmed NETs and metastatic medullary thyroid carcinomas. The investigator informed the Company that the update includes results from 12 patients at a later data cutoff date than previous presentations. The most recent prior public update by the investigator was during the 36 th Annual Congress of the European Association of Nuclear Medicine (EANM) in September 2023.

Preclinical Progress on Targeted Therapies for Melanoma and Tumor Environments

The Company will present preclinical data for [ 212 Pb]VMT01, a targeted α-particle radionuclide therapy (α-TRT) targeting the melanocortin 1 receptor ("MC1R"), used in combination with immune checkpoint inhibitors ("ICIs") in diverse murine melanoma models with high (B16-F10), mid (YUMM-D3) and low (YUMMwt) expressions of MC1R. These data provide a rationale for advancing the combination of [ 212 Pb]VMT01 and ICIs to clinical investigations. The ongoing Phase 1/2a study of [ 212 Pb]VMT01 is being amended to evaluate the safety and tolerability of Perspective's [ 212 Pb]VMT01 in combination with the ICI nivolumab in patients with histologically confirmed melanoma and MC1R-positive imaging scans.

The final presentation will introduce [ 203/212 Pb]-PSV-359, a novel cyclic peptide developed to target fibroblast activation protein alpha ("FAP"), a protein abundantly expressed by cancer-associated fibroblasts in tumor lesions and involved in promoting disease progression. [ 203/212 Pb]-PSV-359 has a proprietary targeting moiety designed by Perspective to optimize "theranostic" applications, representing a promising avenue for addressing FAP expressing cancers regardless of disease site.

About Perspective Therapeutics, Inc. Perspective Therapeutics, Inc., is a radiopharmaceutical development company that is pioneering advanced treatment applications for cancers throughout the body. The Company has proprietary technology that utilizes the alpha emitting isotope 212 Pb to deliver powerful radiation specifically to cancer cells via specialized targeting peptides. The Company is also developing complementary imaging diagnostics that incorporate the same targeting peptides, which provide the opportunity to personalize treatment and optimize patient outcomes. This "theranostic" approach enables the ability to see the specific tumor and then treat it to potentially improve efficacy and minimize toxicity.

The Company's melanoma (VMT01) and neuroendocrine tumor (VMT-α-NET) programs have entered Phase 1/2a imaging and therapy trials for the treatment of metastatic melanoma and neuroendocrine tumors at several leading academic institutions. The Company has also developed a proprietary 212 Pb generator to secure key isotopes for clinical trial and commercial operations.

For more information, please visit the Company's website at www.perspectivetherapeutics.com .

Safe Harbor Statement This press release contains forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Statements in this press release that are not statements of historical fact are forward-looking statements. Words such as "may," "will," "should," "expect," "plan," "anticipate," "could," "intend," "target," "project," "estimate," "believe," "predict," "potential" or "continue" or the negative of these terms or other similar expressions are intended to identify forward-looking statements, though not all forward-looking statements contain these identifying words. Forward-looking statements in this press release include statements concerning, among other things, the Company's ability to pioneer advanced treatment applications for cancers throughout the body; the Company's expectation that its clinical and preclinical programs will continue to progress; the Company's belief that it will showcase its activities with VMT-α-Net and other promising therapies at the Society of Nuclear Medicine and Molecular Imaging meeting, underlining the Company's commitment to advancing care for patients battling challenging tumor types; the Company's belief that [ 203/212 Pb]-PSV-359, a novel cyclic peptide, has the ability to target fibroblast activation protein alpha, a protein abundantly expressed by cancer-associated fibroblasts in tumor lesions and involved in promoting disease progression; the Company's belief that it has designed a proprietary targeting moiety for [ 203/212 Pb]PSV359 to optimize "theranostic" applications, representing a promising avenue for addressing FAP expressing cancers regardless of disease site; the Company's prediction that complementary imaging diagnostics that incorporate certain targeting peptides provide the opportunity to personalize treatment and optimize patient outcomes; the Company's expectation that its "theranostic" approach enables the ability to see specific tumors and then treat it to potentially improve efficacy and minimize toxicity; the Company's ability to develop a proprietary 212 Pb generator to secure key isotopes for clinical trial and commercial operations; the Company's clinical development plans and the expected timing thereof; the expected timing for availability and release of data; expectations regarding the potential market opportunities for the Company's product candidates; the potential functionality, capabilities, and benefits of the Company's product candidates and the potential application of these product candidates for other disease indications; the Company's expectations, beliefs, intentions, and strategies regarding the future; the Company's intentions to improve important aspects of care in cancer treatment; and other statements that are not historical fact.

The Company may not actually achieve the plans, intentions or expectations disclosed in the forward-looking statements and you should not place undue reliance on the forward-looking statements. These forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from the results described in or implied by the forward-looking statements, including, without limitation, the potential that regulatory authorities may not grant or may delay approval for the Company's product candidates; uncertainties and delays relating to the design, enrollment, completion, and results of clinical trials; unanticipated costs and expenses; pre-clinical and early clinical trials may not be indicative of the results in later clinical trials; clinical trial results may not support regulatory approval or further development in a specified indication or at all; actions or advice of regulatory authorities may affect the design, initiation, timing, continuation and/or progress of clinical trials or result in the need for additional clinical trials; the Company's ability to obtain and maintain regulatory approval for the Company's product candidates; delays, interruptions or failures in the manufacture and supply of the Company's product candidates; the size and growth potential of the markets for the Company's product candidates, and the Company's ability to service those markets; the Company's cash and cash equivalents may not be sufficient to support its operating plan for as long as anticipated; the Company's expectations, projections and estimates regarding expenses, future revenue, capital requirements, and the availability of and the need for additional financing; the Company's ability to obtain additional funding to support its clinical development programs; the availability or potential availability of alternative products or treatments for conditions targeted by the Company that could affect the availability or commercial potential of its product candidates; the ability of the Company to manage growth and successfully integrate its businesses; the Company's ability to maintain its key employees; sufficient training and use of the Company's products and product candidates; the market acceptance and recognition of the Company's products and product candidates; the Company's ability to maintain and enforce its intellectual property rights; the Company's ability to maintain its therapeutic isotope supply agreement with the Department of Energy; the Company's ability to continue to comply with the procedures and regulatory requirements mandated by the FDA for additional trials, Phase 1 and 2 approvals, Fast Track approvals, and 510(k) approval and reimbursement codes; and any changes in applicable laws and regulations. Other factors that may cause the Company's actual results to differ materially from those expressed or implied in the forward-looking statements in this press release are described under the heading "Risk Factors" in the Company's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission (the "SEC"), in the Company's other filings with the SEC, and in the Company's future reports to be filed with the SEC and available at www.sec.gov . Forward-looking statements contained in this news release are made as of this date. Unless required to do so by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Perspective Therapeutics IR: Annie Cheng [email protected]

Russo Partners, LLC Nic Johnson / Adanna G. Alexander, Ph.D.

[email protected]