web design personal statement

Web Design & Development BSc (Hons) Personal Statement Example

• Reading time: 3 minutes
• Price: Free download
• Published: 13th July 2023
• Word count: 613 words
• File format: Text

From the instant I manipulated the HTML of a web page as part of a high school project, I was captivated by the transformative power of web design and development. The ability to influence people’s online experiences, shaping their perceptions, and controlling their actions, was exhilarating. This fascination has driven me to apply for the BSc (Hons) Web Design and Development, a course I see as a melding pot of creativity, innovation, and pragmatism, whose depth and breadth profoundly excites me.

My passion for web design and development has been continually cultivated through my high school and college education. I was a top-performing student in Computer Science and Information Technology in high school, proudly bagging an award for my web-based project in the ultimate year. Spurred by this early success, I delved into relevant courses during my A-levels, taking classes in Software Systems Development and Digital Technology . These courses honed my skills in key areas such as programming, algorithm development, and web design, experiences that I believe will prove to be invaluable in engaging with this course.

Outside of my formal education, I sought applicable experiences to enhance my understanding of this dynamic field. During the summer holidays, I interned at ‘Tech Future,’ a rising software development firm. This work experience afforded me the opportunity to engage with professional web designers and developers, gaining practical experience in project management, team collaboration, user experience design, and coding websites using modern frameworks like Vue.js, React and Django. These experiences honed my technical skills, teaching me valuable lessons about the realities of the field that cannot be obtained from textbooks.

Life has taught me some hard lessons, contributing to my determination and drive towards this field. When my family faced severe financial hardships, I developed a website for my aunt’s bakery business, boosting its sales significantly. Interacting with my aunt’s customers to understand their needs and iteratively improve our web platform taught me that at the heart of it all, web design is about people. Moreover, this tangible impact entranced me, marking the beginning of my love for this field as I realized the real-world change that effective web design can instigate.

In acknowledgment of my academic and personal efforts, I was awarded the ‘Trailblazer Award’ at college, an honour given to innovative students who have used technology creatively to solve everyday problems. Furthermore, I’m especially proud of ‘Mosaic,’ an online art platform I created, which has garnered over 200 submissions from artists worldwide.

However, what makes me perfect for this course is more than my love or experiences in the field. I bring to the table an unyielding curiosity and a knack for problem-solving honed through years of chess and programming competitions. Still, more importantly, I bring my empathetic approach to design, always keeping the user at the center of all my decision-making processes.

My aspiration is to utilize this degree as the launching pad for a successful career in web design and development. Equipped with the skills, knowledge, and practical experience I will acquire, I believe that I can become an innovator, pushing the boundaries of what is possible in this field. My ultimate goal is not just to create aesthetically pleasing websites but to develop efficient, inclusive, and accessible platforms where all users, regardless of their abilities or location, will feel included and catered to.

In conclusion, my passion for web design and development, along with the relevant academic and practical experience I have acquired, make me a strong candidate for this course. I am excited for the opportunities that it will offer, and I am looking forward to contributing to and learning from the diverse, innovative community at your institution.

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Personal Statement:Web development 1 - The Student Room

Web development personal statement.

Since the internet was introduced to me at an early age, I always aspired to use the internet to benefit myself or other people. I realised that the internet is a powerful tool capable of solving any problem. Whenever using the internet I always find myself analysing the design and functionality of websites - how they could be improved, what makes them successful.

I became fascinated with web design when I got my first computer several years ago, spending hours experimenting with CSS and HTML coding. I have continued to spend a lot of my time with computers as the majority of work produced in my BTEC National Diploma in Art and Design course involved using Adobe Creative Suite. I feel my passion for design and computing is a good combination that is relevant to this course as well as my desire to learn.

As a person I am organized, punctual and a quick learner. I enjoy problem solving and motivating myself, which I feel plays a key part in learning how to use programming languages and creating websites. I specialised in graphics for my BTEC course which involved working around design briefs to produce digital and print media, I found these projects the most interesting as I enjoy designing around specifications. Working as a group or independently played a big part in all of my college courses, from producing presentations to the class, to carrying out fieldwork or experiments. I feel these characteristics will help me excel in this course and provide me with the skills required to be successful within the web development industry.

In my spare time I enjoy reading, music, travelling, art and socialising, these have all led me to use the internet to research and keep updated with my interests. I have benefited greatly from applying the internet to my hobbies, which is another reason why I aspire to become a web developer. I have recently designed my own website which I use as a portfolio and a place to practice using HTML, CSS and PHP.

I want to attend university to learn as much as possible about web development and become part of a web design company after graduation. During the year between now and the beginning of the university course I will be learning web frameworks and programming languages such as Ruby on Rails, Perl and PHP. I will also be developing web applications and designing graphics for a Manchester based internet company.

Universities Applied to:

• Manchester Metroplitan University (Web Development) - Unconditional Offer
• University of Salford (Internet Tech & Multimedia) - Unconditional Offer
• University of Leeds (New Media) - Unconditional Offer

Grades Achieved:

• Law (AS) - B
• Geography (AS) - A
• Psychology (AS) - B
• Photography (AS) - A
• Art & Design (BTEC Nat Dip.) - Distinctions

General Comments:

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How to Write a Great Website Brief + Free Template

• Matan Naveh
• on Web Design Business
• Updated on: 11.05.22

Starting a web design project on the right foot can be a complex undertaking without effective project management systems in place . Whether you’re a web professional taking on a new web design client or a business looking to hire an agency to create your site, it’s important to identify obstacles early on, as well as agree upon the overall objectives, deliverables , and expected outcomes of the project.

By using a website brief, you can achieve those goals and more. An outline of what the project will cover can enable you to be more organized, stay on track, and stick to your budget. It also provides a way to avoid scope creep and manage expectations.

In this article, we’ll explore in detail what a website design brief is and why it’s important to everyone involved in creating a new site. We’ll also take a look at how you can create one. Let’s dive in!

What Is a Website Design Brief?

A website design brief outlines the web design process, requirements, and timelines. Its purpose is to provide both parties with a clear understanding of what’s expected in terms of project workflow, deliverables, and post-launch services.

The brief also provides clients with a more accurate estimate of monetary expenses and timescales. This is a result of identifying all key requirements and deliverables early on in the process.

Who should create a web design brief?

A website design brief is usually created by the business, after signing a contract with the web design client . It’s important to identify a few key pieces of information that can help your project stay on track and within budget.  They can also be written by web professionals offering to build sites for new clients, although in these cases, the resulting document is called a web design proposal . 

In essence, all the relevant stakeholders in a website project can participate in creating the brief. However, most of the work should lie with the client.

The brief can serve as a project management tool for keeping the work on track and managing expectations. As we mentioned already, it can also help prevent scope creep , which is the unintentional expansion of a project’s scope and goals beyond what was originally agreed upon.

How to Create a Website Brief

In order for a web design brief to be effective, it needs to be thorough and clear. You don’t want to leave any room for misinterpretation, as this can lead to project revisions that take up more time and money. 

The following are 10 important points to include so the web designer can create a sufficient final product. It’s important to cover all of them regardless of who is writing the brief.

1. Provide a Description of the Business/Company the Site Is for

One of the important details your brief will need to cover is a company profile or business overview. This is key to helping the entire design team become familiar with the brand and its values, mission, and vision – all of which will determine the direction and business goals of the project.

A list of core stakeholders should also be included here. This is particularly helpful for knowing who to contact for specific deliverables that may be required to move the project forward, as well as responding if any issues arise.

You’ll also want to include any plans for future growth, as this can enable the design team to set an early foundation for expected changes.

2. Come Up With a Website/Project Overview

Next, you’ll want to define the scope of your project and all its deliverables. Extensive background on the final product will ensure that everyone is fully aware of what is involved in making it a success. Some examples of what this overview will contain include:

• Whether the project is the redesign of a website or a new website to be built from the ground up
• All expected deliverables, including the website as well as any additional assets (such as a logo, custom email address, or content)
• Potential obstacles that may arise and how they will be addressed
• Some details on what is not within the scope of this project
• The amount of involvement the client expects to have in the design process

You’ll also want to include information on the tone or voice of the site’s content, for both text and visuals. Finally, you’ll want to provide any specific items related to the client’s branding, as well as a list of any key functionalities the website needs.

For example, you’ll need to determine important features that are required to make the design a winner. This can be Call to Action (CTA) buttons , social media integration , or even a simple contact form .

3. Define the Project’s Goals

Once you have a clear understanding of what the project involves, you want to find out the goals of the website or the problems it is expected to solve. This will ensure that the design is effective, stays within scope, and focuses on what is most important to the client.

Some goals the client might want their website to achieve may include:

• Increase brand awareness
• Improve online presence with a responsive and accessible website
• Increase subscriptions and sales
• Generate leads and inquiries
• Become a source of key information via a blog, documentation, or e-learning

It might also be important to include a section about the previous or current website (if there is an existing website). You can share what worked or didn’t so that the new design can improve upon the old one.

Something to note here is that it might be important to set up some performance tracking. For example, a tool such as Google Analytics can be set up to measure relevant metrics in order to assess the success of your client’s marketing strategy.

4. Identify the Site’s Target Audience

Next, you’ll want to identify the ideal end-user for the website. This will include gathering demographics, firmographics, and psychographics. These might include age, gender, values, job title, media consumption habits, and other relevant details that may shed light on what might resonate the most with them.

A clear understanding of this information will enable you to design a site that is effectively geared towards its target audience. You’ll need to note that if your client doesn’t have this information readily available, you might have to acquire it yourself. This can give you an opportunity to upsell your user research services.

5. Research Competitors

It’s also smart to know your client’s competitors. This can help you define core features to set the new website apart. You can start by examining their sites to understand their businesses and unique selling points. You’ll want to take note of what they’re doing right or wrong.

Noting down customer pain points that competitors have failed to address gives you an opportunity to solve those issues in your own design. You’ll also want to include particular areas of interest such as key functionality. Finally, don’t forget to provide links and reference notes so that nothing is ambiguous.

6. List the Design Requirements and Specs

Including all the relevant technical requirements and specifications upfront can save you several rounds of revisions in the future. This can also help you to avoid scope creep, and save the client any additional costs. 

Some items to incorporate here include site login credentials, user registration management, and more. Features such as these will be determined to an extent by the type of site you’re building. For example, a brief created for an ecommerce site may also list product categories and variations, payment methods, discount codes, shipping costs, and so on.

It is also important to include any internal brand style guides . This not only saves you the need to make extensive changes in the future but can also help you keep the branding consistent across the entire design.

7. Create a Project Timeline or Schedule

It is possible that a timeline might not be important and a project can take as long as it needs. However, this is an exception rather than the norm. Therefore, it’s important to set a schedule and account for eventualities and delays.

Knowing the schedule beforehand can help your team better plan on how to use available resources over the development period. One important thing to note is that your schedule should be realistic. You don’t want to set expectations for a full site design in two weeks if you can’t actually deliver a quality final product in that time frame.

8. Set a Web Design Budget

The cost of building a website is a very important addition to the brief. It influences several aspects of the project, including what kinds of tools will be used to build the site and the overall scope. 

For instance, if your budget is on the low end, your site may be a little more basic and rely more heavily on templates . This can mean using a Content Management System (CMS) or website builder .

However, if you can put more money towards it, your team can spend time on complex design or high-end services, such as custom-built solutions.

9. Specify the Project Deliverables

One of the most important objectives of a website brief is to keep everyone on the same page regarding what is expected. This means you’ll want to include all the agreed-upon deliverables.

This includes the site itself, as well as any type of content such as blog posts or case studies. After all, delays here can affect the website launch. It also needs to be clear who’s responsible for copywriting and other kinds of deliverables, so it’s easy to reach out early and side-step any potential issues.

When it comes to website content, it’s useful to know whether your client expects it to be SEO-optimized. This is an opportunity to upsell your services in this area. For example, they may not even be aware of the importance of setting up a sitemap for the finished site, or savvy about online marketing opportunities such as Pay Per Click (PPC) advertising campaigns.

Although you likely included your deliverables in the project overview section, it’s worth listing them again. Defining these items is key to establishing and maintaining the project’s scope, as well as the budget.

10. Discuss How You’ll Handle Hosting and Maintenance

Web design clients often let their design agencies handle hosting and maintenance for their sites. Generally speaking, professionals in the industry will have a better understanding of what resources are available and which services will be the best fit.

Some key information to add to this section of the web design brief include who will be responsible for acquiring the domain name and hosting , as well as how much on-going support the client expects from the designer.

If you’re commissioning a website but want to make your own hosting arrangements, you’ll need to include that in the brief. Regardless of who is responsible for this, it’s important to ensure that the choice of hosting provider lends itself to building a fast and secure site.

Website Design Brief Template

Now that you know what should go into a design brief, you can begin to take a crack at creating yours. If, however, you prefer, we have our very own downloadable template, which you can use as-is, filling in all the necessary information as required.

Lastly, if you need some inspiration, check out these beautiful examples on Pinterest .

Keep Your Projects on Track With a Website Design Brief

Using a design brief can help you keep your projects on track and within budget. It also ensures that everyone involved has a clear vision of the expected outcome, and gives you a chance to identify and take steps to avoid obstacles early on.

A brief needs to be as comprehensive as possible to avoid unnecessary back-and-forth due to misunderstandings or a lack of detail. Some items to include are an overview of the business the website will serve, the goals of the project, and its target audience.

Do you have any questions about creating a website brief? Let us know in the comments section below!

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Crafting a Compelling Graphic Design Personal Statement: 5 Key steps to Standing Out

Crafting a compelling graphic design personal statement requires a blend of passion, skills, creativity, and authenticity to stand out in the competitive world of design.

James Rowland

5 Minute Read

Looking to craft a standout graphic design personal statement? Look no further! In this blog post, we'll provide you with a step-by-step guide to creating an impressive personal statement that showcases your skills and passion for graphic design. Here is the breakdown of how you can standout with your own graphic design personal statement:

Highlight Your Skills and Experiences.

Showcase Your Creativity and Innovation.

Connect with the Company or Program.

Demonstrate Your Commitment and Growth.

End with Confidence and Enthusiasm.

how to structure a graphic design personal statement

Ever since I can remember, I've been captivated by the power of visual communication. The ability to convey messages, evoke emotions, and spark curiosity through design has always fascinated me. From doodling in my notebooks as a child to pursuing formal education in graphic design, my passion for creativity and storytelling has only grown stronger over the years. Here is a structure you can use to help you stand out with your own graphic design personal statement.

Highlight Your Skills and Experiences

During my academic journey, I immersed myself in every aspect of graphic design, from learning the fundamentals of design principles to mastering the latest design software. I completed internships at reputable design firms, where I had the opportunity to work on real-world projects and collaborate with experienced designers. These experiences not only honed my technical skills but also taught me the importance of teamwork, creativity, and attention to detail in the design process.

Showcase Your Creativity and Innovation

One of the most rewarding aspects of graphic design for me is the opportunity to make a meaningful impact through my work. Whether it's designing a logo that captures the essence of a brand, creating engaging social media graphics, or crafting visually stunning packaging designs, I thrive on the challenge of bringing ideas to life in ways that resonate with audiences.

Connect with the Company or Program

I draw inspiration from a wide range of sources, from classic design movements like Bauhaus and Swiss design to contemporary trends in digital design and typography. I believe in the power of simplicity, clarity, and purposeful design to communicate messages effectively and leave a lasting impression.

Demonstrate Your Commitment and Growth

Outside of my academic and professional pursuits, I'm constantly seeking new ways to expand my creative horizons. I attend design workshops, participate in design competitions, and engage with online design communities to stay updated on the latest trends and techniques. I'm also passionate about giving back to the community through pro bono design work for local nonprofits and volunteering at art events and workshops.

End with Confidence and Enthusiasm

As I embark on the next chapter of my journey in graphic design, I'm excited about the opportunity to continue learning, growing, and pushing the boundaries of creativity. I'm eager to contribute my skills, passion, and unique perspective to a dynamic team where I can make a meaningful impact and continue to evolve as a designer.

Example of a Graphic Design Personal Statement

Ever since I can remember, I've been captivated by the power of visual communication. The ability to convey messages, evoke emotions, and spark curiosity through design has always fascinated me. From doodling in my notebooks as a child to pursuing formal education in graphic design, my passion for creativity and storytelling has only grown stronger over the years.

Crafting a compelling graphic design personal statement requires a blend of passion, skills, creativity, and authenticity to stand out in the competitive world of design. By following the steps outlined in this article and infusing your personal statement with your unique voice and experiences, you can create a powerful narrative that sets you apart and opens doors to exciting opportunities in the world of graphic design.

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• Using your personal statement beyond a university application
• Carers, estranged students, refugees, asylum seekers, and those with limited leave to remain
• Personal statement guides
• References for mature students

What art and design tutors are looking for

The underlying message is that tutors want to know about you, your practice, your inspirations, and your aspirations, and for your personal statement to act as written accompaniment to your portfolio and performance at interview.

How to make your art and design statement stand out

Admissions tutors prefer to read personal statements that don't stick to a predictable formula – here are a few tactics to ensure yours packs a punch.

• Focus on the course: Martin Conreen, design admissions tutor at Goldsmiths, University of London, urges applicants for design courses 'not to over mention art' but to stay focused on design. He also feels some applicants waste too much space on non-relevant factors like their sporting achievements.
• Your influences: Martin adds he wants to hear who your influences are, why they inspire you, and 'how their work has resonance with your own, or with your own ideas'.
• Examples of what inspires you: David Baldry, fine art course leader at University Campus Suffolk, echoes this: 'Tell us what inspires you. We want to know what contemporary art interests you, so talk about key artists or an exhibition that made an impression on you. We want to know how you respond to the world creatively, so talk about your experiences or projects you’ve developed independently. Also, edit it so it sounds punchy'.
• Demonstrate your artistic ambitions: Alison Jones, fine art admissions tutor at Goldsmiths, is looking for 'interesting individuals who have a passion for art and a commitment to developing themselves as artists. Therefore, your personal statement should demonstrate an understanding of your own work, focusing on what is unique about your practice'.
• Be original: starting your statement with a well-known quote – such as 'fashion is not something that exists in dresses only' – is inadvisable. 189 applicants quoted that exact Coco Chanel snippet last year, so it really won't make you stand out from the crowd.

It's all summed up nicely by Arts University Bournemouth whose advice is:

'Be focused on the field you're applying for (no scattergun approach), name artists or designers you admire, think contemporary, reflect on exhibitions or galleries or events you've visited, and don't think "I'll tell them at the interview" – put it in the statement!'

Find out more about studying art and design, including entry requirements, why you should study it, and possible careers it could lead on to.  

Sponsored articles UCAS Media Service

Five reasons to sign up to the ucas newsletter, do you need to take an english test to study at university in the uk, degrees focusing on your employability.

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• Graphic Design Personal Statement Examples

Read below Graphic Design Personal Statement Examples and use them as inspiration to writing your university application. 

Graphic Design Personal Statement

As a passionate and self-taught graphic designer, I am excited to apply to UK universities for graphic design courses. For me, design is a constantly evolving field that requires continuous expansion of one’s culture and creative processes.

I am particularly drawn to graphic design for its omnipresence and diversity, as it is present in nearly every aspect of our daily lives, from printed materials to web design, branding, packaging, and visual identity.

My journey in graphic design began with self-teaching, followed by completing a BEP (equivalent to NVQ Level 2) Graphic Industries course, which provided me with hands-on experience in prepress, on-press, and finishing work.

Currently, I am pursuing a Baccalaureate Professional (equivalent to a BTEC National Diploma) in Graphic Communication, which has further honed my skills in investigating and researching graphic projects, such as logotypes, visual identities, posters, leaflets, and illustrations, among others.

Additionally, I possess a solid understanding of the theoretical and practical components that are necessary for designing, including layout, composition, colour theory, sketch drawing, and CAD using Adobe Suite.

One of my main inspirations in graphic design is the Swiss style, with its emphasis on simplicity, minimalism, and typography.

I am particularly drawn to typography, as it is a core element of visual communication that allows for efficient message conveyance without being superfluous.

I have been fortunate to explore typography in detail, thanks to an enthusiastic teacher; it is a complementary skill that I would like to specialize in after graduation.

My work placements have given me practical experience in the business world. I have created websites, logos, and layouts for printed brochures, and helped staff with various projects.

These experiences have taught me to work with other designers and to be more autonomous and productive in a professional environment.

In addition to my design experience, I have held leadership positions that have honed my teamwork and project management skills. As vice-chairman of the School Life Council, I organized meetings and debates that improved school life for students.

As the communication head of a national student union, I managed important projects and information campaigns and became more aware of current affairs and issues.

I am eager to study in the UK, as I admire the country’s artistic culture and atmosphere. I believe that studying in the UK will provide me with an opportunity to further develop my skills and gain new perspectives.

I am currently preparing for the IELTS test, and I am working on improving my English skills daily.

I am excited to pursue graphic design as a career, as it is something that I am passionate about. I am constantly eager to learn new things and improve my design skills. My self-sufficiency, attention to detail, and versatility in creativity make me confident that I will succeed in higher education and the working world.

I believe that a UK university education in graphic design will provide me with the necessary tools and skills to pursue my passion and create meaningful designs.

Recommended for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement That Stands Out
• UCAS Personal Statement: A Writing Guide And Tips For Success

Graphic Design Personal Statement Example

In today’s world graphics and design are becoming progressively important disciplines that have the potential to play a crucial role in the success of businesses, individuals, and families.

As the world is going through economic turmoil, businesses must stand out from the crowd and employ modern communication techniques and new forms of advertising.

I believe that these fields have enormous potential to kick-start economic growth, and I am eager to be a part of this creative movement.

My passion for design was sparked by my recent visit to the Grand Canyon in Arizona, where I had an opportunity to experience the Skywalk.

The creators of the Skywalk managed to replicate the effect of hovering over the top of the Canyon, as though we were flying in a helicopter, through a combination of excellent design and great imagination.

Witnessing such a bold and cutting-edge design, which made the impossible possible, motivated me to pursue a career in design.

I am also inspired by graphic designers like Stefan Sagmeister, whose work continually breaks boundaries and challenges the norms.

My interest in design and technology began at a young age, and I have fully immersed myself in all opportunities to be involved in these areas while at school.

At GCSE, I designed and made a garden bench from sustainable wood, and recently, I have been designing a kitchen island unit with recycling and sustainability in mind.

I am also involved in designing a wheelchair that can climb stairs without electronic or other assistance.

I am motivated to use my design skills to make life easier for people with disabilities.

In my spare time and school holidays, I have been studying graphics and have furthered my design skills under my initiative through two different work placements.

These placements have allowed me to appreciate the different phases involved in a design project, from the planning and development stage to manufacture and final fitting.

I have learned how important it is to work closely with the customer to meet and exceed their expectations.

Apart from my design pursuits, I am also actively involved in sports and other extracurricular activities such as rugby, cricket, tennis, and squash.

I am the school squash captain and have completed my Duke of Edinburgh Silver Award. My involvement in these pursuits has helped improve my ability to work as part of a team, which is an essential skill for any designer.

I am excited to apply to UK universities for graphic design courses, as I believe that the UK has a rich and diverse artistic culture that will provide me with opportunities to further develop my skills and gain new perspectives. I am confident that my passion for design, sustainable approach, and teamwork skills will make me a valuable addition to any design program.

I am eager to contribute to the world of design and make a positive impact through my work. I believe that design has the power to change the world, and I am excited to be a part of this creative movement.

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How to design a website: a nine step guide

In this post, we’ll go over how to design a website step-by-step. From defining your website scope to launching and scaling, we’ll cover it all.

Design and develop a CMS-driven website that meets the needs of your client and their audience.

Not sure how to design a website? This step-by-step guide will take you through the key steps.

Learning how to make a website requires a bit of knowledge gathering, patience, and that unwavering drive that's essential when learning a new skill. 

If you’re new to website design, it can feel overwhelming. To help out, we’ve put together a complete step-by-step guide along with useful resources to help you through this process.

9 steps to designing a website in 2024

Let's go over 9 stages that you'll go through when designing a website:

1. Define your website’s scope and goals

Whether you're designing a website for yourself or a client, it’s important to first clearly define the website's purpose and goals. All websites strive to deliver eye-catching design and a pleasant user experience, but they also need to reach (and grow) a target audience.

At times, clients will come to you with their purpose, goals, objectives, branding, and content complete and ready to be implemented into a CMS (content management system). However, some clients will rely on your expertise to build a new site or redesign their current one. 

To define the goals and scope of a website and associated webpages, you need to know the why, the what, and the how behind it. 

Why should this website exist?

Before designing a website, you need to know its primary purpose, so ask yourself — why should this website exist?

For example, if you’re building an ecommerce website, the purpose would be to list products through an online store. If you’re designing a portfolio website , the purpose would be to showcase your work. 

What should this website achieve?

Once you've defined your why (i.e. your website's purpose), you need to think about what you hope to achieve with this website. 

For instance, if you’re building an ecommerce website, the website should help you attract your target customers and convince them to purchase your products. For a portfolio website, the achievement might be getting a potential client to visit your contact page and fill out a contact form. 

How will the website serve its purpose and goals?

Once you know why your website should exist and what you hope it will accomplish, you can focus on how to turn those hopes into reality. 

It’s important to consider not just how you’ll get your target audience on your website, but also how you’ll keep them there. 

As you work through your design process , it’s important to consider best practices for website SEO (search engine optimization). Setting up your site so that various pages will rank well on Google is crucial if you want customers to be able to find you through search engines. 

Then, think about the entire user experience and visual presentation of your website — from the top of the page, through the headers, and all the way down to the footer. Your design needs to engage site visitors right away, and keep them happy with an intuitive navigation, fast loading time, and logical layout. 

2. Research and plan out content

Once you have your why, what, and how, you can start planning out written and visual content that will keep website visitors engaged. 

Start by researching your competition. Browse their websites and see what you love (and what you don’t). Pay attention to the user interface (UI) and your user experience (UX). Skim their content to see what headings, visuals, or features catch your attention. 

Draw inspiration from current web design trends and galleries like Dribbble or Made in Webflow . Make note of design elements, wording, or content organization that you think could serve your audience well. 

After you've gathered your notes and insights from this research, create a mood board. If you’re working with existing images, a Pinterest board is a good option. However, if you want to dive into more detailed designs, a tool like Figma will serve you better. 

Mood boards are ideal in that they allow you to consolidate your findings and transform them into a more visual representation. They can serve as a foundation for when you build your brand’s identity.

3. Design your brand identity

Brand could refer to a company or personal brand. It encompasses both your visual identity — including color scheme , typography , logo design , and your website — along with your brand’s overall personality. 

If you’re designing the website for a company, they will likely have their own style and branding guidelines that dictate their brand identity including colors, fonts, logo variations, etc., which you can apply to the website design. But if you’re starting from scratch, there are some key elements to consider: color scheme, typography, imagery, and overall voice and tone. 

Color scheme

Color has a profound impact on brand identity. Color meanings and psychology influence people’s perception of a brand based on color alone. Plus, background, life experience, and even what generation people are in influence color preferences. 

You can use this to your advantage. Think about what emotions you want people to associate with your brand. Consider what age groups you’d like to appeal to. Let these things guide you towards a color scheme. For example, if you want to come off as trustworthy and wise and hope to reach baby boomers, you could build a website color palette around navy or cerulean blue.

Font, typeface, and typography are all related, but not interchangeable. Typefaces are like the parent — a set of glyphs or letters in a particular style. Fonts are like the kids, a variation of a typeface with a certain weight, or size. For example, Arial is a typeface while Arial Black (a bold, heavier version) is a font. 

Typography involves typefaces and fonts, but refers to the overall art and design of arranging text. Take these examples from Type Fan , for instance. Both websites use typographic design to really grab your attention. 

When used strategically, typography can be a strong indicator of a brand’s identity. If you explore Leandro Assis’s website , you’ll find that typography is central to his brand — which makes sense, since Leandro is a lettering artist. 

But you don’t have to be a lettering artist to use typography to your advantage. As you design a website, continuously take a step back (perhaps literally) to see how your text arrangement and design might look for a new site visitor. Is it exuding the mood and message you’re going for?

You can’t complete a brand identity without visual elements. This includes the imagery you use on your website as well as brand assets for social media, advertising, etc. 

Imagery encompasses a wide variety of elements that come together on a website, including photography, illustrations, animations, and icons. You’ll use imagery alongside your other design elements, ensuring that it plays well with your color scheme and typography. The examples below show two different but effective uses of imagery. 

The top image shows Bazil’s portfolio homepage, which uses a black and white photo with a transparent background paired with oversized typography. This combination provides a professional but visually appealing first impression. 

Underneath, you can see the Shuuga website, which also uses oversized typography but in a much more playful and colorful font. Shuuga adds motion with a smiley-face cursor icon and enlarged photos of the candies sliding across the screen. 

Both websites are solid examples of making color, typography, and imagery work in harmony. 

Voice and tone

A brand’s voice draws from the company’s overall values and mission. Often, this breaks down into a set of characteristics and driving forces such as informative, relatable, and approachable people who want to spread positivity. Or, professional, technical, and precise experts who aim to deliver current, accurate information. Your voice is like your brand’s personality — it remains consistent and always represents the characteristics of your brand. 

Tone can change depending on the situation. For example, the tone of your social media posts might be funny and a little snarky at times. However, you wouldn’t want to bring any snark into the tone of your customer service emails. At Webflow, we define tone as “Audience + context + content = tone” You can review our voice and tone guidelines for more details about how we designed them. 

If you’re designing a website for a client, you probably won’t have to go too deep into what words represent the proper voice and tone, but you will need to ensure that the design matches. 

Going back to Bazil’s portfolio site and Shuuga — each website design gives you a first impression of each brand’s voice and tone. Looking at Bazil’s homepage, you can assume he is a professional who leans more towards clean, minimalist design with a friendly touch (hand wave emoji gives us a hint at Bazil’s personality). Shuuga, on the other hand, is likely into a more maximalist design with loud, playful touches. 

4. Create your wireframes and draft site copy

Wireframes are essentially mockups that map out design elements during the planning stage of website design. Think of them like the blueprints that provide the general layout and flow of a website. 

Creating wireframes helps you visualize your content so you have an established structure before you start adding in images, tweaking wording, and adding extras like animations or parallax scroll effects . 

Wireframes also force you to consider how site visitors will interact with the content. Take a look at the example wireframe below. The sketch shows a navigation bar with drop down menus, a carousel of featured images, and designates space for different elements like videos, news articles, and a music player.  

Draft site copy and organize web pages

While many wireframes include lorem ipsum text as a placeholder, it’s best to be more intentional with your copy. You don’t need to have your copy finalized, but you should have a solid understanding of the purpose of each block of text. Kendra Rainey, Content Lead at Edgar Allan, recommends writing “notional copy” — content that includes directional text.

For example, instead of using lorem ipsum text for a headline, write “Exciting headline that highlights a product feature.” Or instead of just “testimonial” write, “short testimonial from a customer talking about how this product helped increase their productivity.” 

This is also a good time to start thinking about your search engine optimization (SEO) efforts. No matter what type of business or brand you’re designing a website for, you’ll need to drive traffic to it for it to be effective.

As you map out the different pages of your website, think about which keywords one would associate with the content. For instance, if you’re building an ecommerce website, you might want product category pages based on high search volume keywords. And if you plan to write blog posts (which are also great for SEO), you could create a “/blog” subdirectory where all those posts can live. 

Of course, this is just a small aspect of SEO for websites, check out Website SEO: the beginner's guide to ranking on Google for more detailed guidance. 

5. Pick your preferred website builder

If you haven’t already decided on a platform for web development, now is the time. 

Obviously, we’re biased towards Webflow, but WordPress, Wix, Squarespace, and Shopify are also common platforms used for web design, web development, CMS, and ecommerce. However, it is worth noting that each of these platforms has its limitations and shortcomings. 

WordPress is best suited for blogging. While it can function as both a static and dynamic CMS, you’ll have to purchase WordPress themes and pay for Wordpress plugins to get that functionality. Many designers have made the switch from Wordpress to Webflow and never looked back. 

Wix & Squarespace

Wix and Squarespace are both What You See is What You Get (WYSIWYG) website builders, which can be appealing to beginners without design or coding experience. However, platform limitations make it difficult to customize designs. Because of that, websites built with Wix and Squarespace sometimes have that standard, templatized appearance that makes them all look the same. It’s tough to stand out to your target audience if your website looks like your competitors’. But you don’t have to take our word for it — freelance designer Antonio Segurado shared how switching from Squarespace to Webflow helped him gain design freedom and create a gorgeous, custom website. 

Shopify is great for ecommerce, but if you want something more than an online store, it’s fairly limited. And much like Wix and Squarespace websites, you run the risk of your Shopify online store looking similar to several others who chose the same layout. If you love the functionality of Shopify ecommerce but want more customization options, consider using the Webflow Shopify integration . 

Webflow allows you to design, build, and collaborate all in one place — without having to write code. You can switch between the Designer, a visual canvas that lets you build visually while writing clean code underneath, or the Editor, which allows you to write and edit text directly on each web page. Webflow University also has plenty of detailed tutorials and courses available for free to help you get up to speed. 

From the fundamentals to advanced topics — learn how to build sites in Webflow and become the designer you always wanted to be.

6. Start building your website

While you don’t need to know how to code to use Webflow, it’s still helpful to understand the basics of web design, so let’s do a quick overview of HTML, CSS, and databases: 

• HTML (hypertext markup language) is the content on the webpage and structure of this content on the webpage
• CSS (cascading styles sheets) is how the content is styled and presented (think fonts, colors, positioning, etc)
• Databases are where content is stored.   

Typically, you need code to transform these elements into a webpage and later an overall website as well as a database to store this code. However, Webflow does this for you by merging these components in the Webflow Designer and Editor. 

Note: Launching a website also requires a web server, browser, web hosting, and DNS, which are incorporated into Webflow’s platform.

With Webflow, you have a few options: design from scratch, start with a template, use a cloneable, or do a combination. 

Design from scratch 

With Webflow, you build visually. Those components you see on the left-hand sidebar of the Designer are what would normally be realized via CSS, HTML, or Javascript . When you drag and drop chosen components onto the visual canvas in Webflow, all that code is written in the background for you. If starting from scratch sounds intimidating, consider taking the free Webflow 101 crash course to help you get started on building your first website. 

For those who learn by having a more practical origin to build upon, using a template could be a more viable starting point.

Start with a template

Webflow has over thousands of free and paid website templates available to kickstart your website design. These responsive templates are already optimized for all screen sizes and mobile devices and address needs ranging from simple landing pages to robust content management systems. 

Along with our team, the Webflow community makes templates for many different use cases, so whether you’re a beginner or advanced designer, you’re sure to find options to get you from idea to publishing quicker than building from scratch. Templates can serve as a solid foundation for a website, then you can customize elements like color, font, etc. to make your design match your brand identity and style. 

Use a cloneable

Using Webflow cloneables is like hitting copy paste on components, effects, layouts, or entire websites. You can use cloneables in addition to templates or designing from scratch — just browse the projects in Made in Webflow to find what you need for different types of websites. 

For instance, if you’ve already set up your /blog subdirectory, you could add a Time to Read cloneable to estimate the reading time for each post. You can clone interactions , buttons ,or entire portfolio websites , depending on what you need for your own website. 

When you find a cloneable you like, you can open the cloneable directly in Webflow and start playing around. 

7. Conduct user testing and gather peer feedback

You don’t want the first time anyone sees your website to be launch day. Once you’ve got a draft version of your site, ask friends and peers to test out the user experience. 

Kasturi Roy shared the research and revision process she used when building her content design portfolio from scratch . She separated her reviewers into two groups: fellow designers and hiring managers. If you’re running a small business, you might replace hiring managers with people who fit your target audience. 

At this stage, you’re looking for feedback on two things: the overall look and feel of the website and the user experience the site delivers. You can collect and organize feedback in many ways, such as a Google Forms or Typeform, Airtable responses, a Miro board, or even written notes you jot down while discussing the site with your reviewers. 

8. Publish your website

If you’re using Webflow as your web builder platform, click publish ! Webflow already offers hosting within the platform, so all you’ll need is your custom domain. If you haven’t already set up your domain, you can buy it from your preferred service, or go through GoDaddy or Google domains directly in Webflow. 

9. Manage, scale, and evolve

Your work isn’t over once you finish designing the website. If you want to keep growing, you’ll need to continuously improve.

Be sure to set up website analytics monitoring through Google Analytics or similar alternatives. Using website analytics tools can help you track website traffic and dig into which web pages attract new site visitors (and hopefully, keep them engaged while they’re there). Looking into how visitors move through your website also helps you improve your user experience and content organization

You’ll need to measure website performance with tools like Google Search Console and PageSpeed Insights, amongst others. Performance can refer to technical aspects, such as your site loading time, or how your website performs in search engine results. That information will inform your future website optimization strategies .

For example, you might discover that content on a specific landing page has a high bounce rate — meaning people click through from a search engine but quickly “bounce” or leave the page. Usually, this means the content they found did not match the search intent of the keywords they plugged into the search engine. 

Strategic changes can drastically increase the traffic search engines drive to your site. In fact, one company increased traffic by 300% with four SEO strategies while another used programmatic SEO to create 300 landing pages in a week, growing impressions from 100 to 6,000 in a matter of weeks. 

Starting designing a website today

Whether you’re building a straightforward graphic design portfolio or a robust business website, the basic steps are the same. With this guide, you can start bringing your ideas to life. And if you’d like some extra support, our Education team is always adding new lessons and courses to Webflow University ,a completely free resource to help you jump start the building and designing of your website. 

Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. Only with Webflow.

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Plan your Website using the MoSCow Method

• Tools , Website Design

If you are a website owner or a website designer, you can benefit greatly from the MoSCoW analysis approach. With this approach, both sides can take advantage of this concept since it helps everyone to find common ground, while also staying on the same page throughout the entire project. Thankfully, this concept is relatively to easy to understand and to use when this information is documented well and communicated effectively between everyone that has a stake in a website’s development.

Having said that, in a nutshell, this analysis gives the website owner an opportunity to relay their vision to the web designer and their team in clearly understandable sectors or phases. In this part of the planning of a website, the developers will know exactly how to design and breakdown the deliverables. Therefore, it is very important that clients have this part of the process completed and ready for the design team, even before meetings.

Must Have  •  Should Have •  Could Have •  Won’t Have

With the use of this acronym, everyone can see their website project in a manner that helps them to determine which parts of the design elements are the highest priority. For instance, when a company supplies a web designer with their requirements for their site, they should start the prioritization process by listing all of their Must Haves First. For instance, when a website is designed, the developers will need to know what they must do to put up or enhance a site. Usually, the first thing that must be completed on any website is the User interface, which is the graphical presentation of the site. If the UI is designed correctly, visitors to the site can navigate easily from one web page to the next and will also have an overall good user experience. Therefore, when a website owner is talking about its development, one of the must-haves is the completion of a good user interface.

Should Have and Could Have

Once the completion of the user interface is complete (Must Have), the website owner and designers can begin to consider the ‘should have’ features. Should haves are also a high priority after the Must Haves are added to the design since they are the next step in the entire project’s completion. In fact, it is at this step that the website can be launched live to the consumer and is available to make money. Therefore, to expedite the ROI on a company’s site, the company’s reps may recommend deploying the site without any of the Could Have deliverables (desired features but not necessary).

Won’t Have

When web owners and web designers collaborate on what needs to be done, they will also review the won’t have list. The won’t have list will not make it to the design or development process for one or more reasons. For instance, both the design team and the web owners do not see the value in delivering these features.

This article is part of our ongoing series, “Begin Planning Your Website.”

More articles in this series.

10 Questions Your Designer Will Ask And 15 They Might

Get Ready For Your New Website: The Web Design Checklist

Beau Brewer

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Graphic communication design personal statement example.

Although growing up in a practical household full of businessmen, I’ve always been inclined towards art, and I recognise myself as a creative personality - being the first in my family to choose the creative arts as my future path. Art has always sparked as a simple interest, colouring books or presenting my imaginative world of anime onto paper. What made art so fascinating as a child was the unknown probability of reactions towards my artwork. I would see, perplexed, minds attempting to solve hidden puzzles in response to my artwork because I always hide a message inside every piece.

My interest in art never diminished as I continued my school years focusing on theoretical subjects but dring my AS and A level I took art as a subject which gradually improved my art and honestly it was the most enthralling subject among all of my other subjects. My interest in this field inflamed when I was introduced to the newly proposed subject- Graphic Communication through a course in Maya Academy that I took as a hobby during the lockdown. I learnt a few softwares there- Photoshop, Illustrator, After Effects, and Corel draw. My fascination for art continued to grow ever since.

Throughout my school years, I participated in several activities and one of my favourite activities was Duke of Edinburgh in my A levels and Odyssey of the Mind in my IGCSE 2, and both of them allowed me to explore more activities outside of school. I became my IT teacher's teaching assistant and taught my classmates on how to use Adobe Photoshop and Adobe Animate as it was there in our course. I played badminton and joined the music club in which I learned the keyboard.

Then, ‘The Odyssey of the Mind’ taught me problem-solving skills and leadership skills as I was the leader of my team and it was challenging for me because I have always preferred to work alone rather than with a group. However, through this competition, I learned that alone we can do so little, and together we can do so much. Volunteering at a home for underprivileged kids also helped me the most because it got me out of my comfort zone, speaking to people who come from completely different backgrounds, which has benefited me in every activity that includes communication with other people. My experience there has also enhanced my ability to communicate because we were all thrown in to talk to strangers.

During that time, I found a social skill I didn’t know I had, where I started to naturally make conversation with these people, being friendly. I also started an internship for a packaging company Epac Flexibles in which I gained a lot of experience in planning and decision-making.

My mind is constantly stimulated with inspiration no matter where I go. Living in the city of New Delhi, the capital of India, where there are massive amounts of tourists, brings up endless opportunities for me to explore and create. In an area of rich diversity, it is exciting to meet new people carrying their personalities and cultures. These people influence me with their adventures that open my perspective on the world which I enjoy recording in my art and would wish to share in college. In my belief, art is not only visual entertainment but a form of communication and storytelling and it is a path through which we can transfer emotions and change one's perspective whilst learning from others is what makes art relevant in history and I also depicted this message through a few of my art pieces.

I also feel that I am very much influenced by my environment. Those around me have always inspired me the most, being able to see how a person works and choosing to communicate their designs, motivates me to work creatively too. I think that this has been the biggest factor when I decided that I wanted to apply to this college.

I am looking to study this exciting course in Communication Design and to meet creative and motivated people in your college. I am a self-motivated and broad-minded person and, as a bird, I am ready to gather branches and create a nest, and I wish this small nest could be at your college, where I am eager to fly and begin a new journey. Finally, I am keen to meet like-minded people with the skills and enthusiasm to be successful at college and in becoming a professional graphic designer.

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this is my SOP for UAL

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