professional summary for resume marketing

A resume summary statement usually comes right after a job seeker’s contact info and before other resume sections such as skills and work experience. It provides employers with a brief overview of a candidate’s career accomplishments and qualifications before they read further. Because of how early it appears on the document, your resume summary statement (or your CV “profile” in the UK) is one of the first places recruiters and employers look. And without the right information, they’ll doubt that you’re qualified and may move to another resume.

So I got in touch with a select group of professional resume writers, coaches and career experts to get their best resume summary examples you can use and adapt to write a resume summary that stands out and gets interviews.

As a former recruiter myself, I’ll also share my best tips to write your resume summary effectively.

Why the Resume/CV Summary is Important

You may have heard that recruiters only spend 8-10 seconds looking at your resume. The truth is: they spend that long deciding whether to read more. They do glance that quickly at first and may move on if your background doesn’t look like a fit. However, if you grab their attention, they’ll read far more. Recruiters aren’t deciding to interview you in 8-10 seconds, but they are ruling people out in 8-10 seconds. And this is why your resume summary is so crucial. It appears high up on your resume (usually right after your header/contact info) and is one of the first sections employers see. So it’s part of what they’ll see in the first 8-10 seconds.

Your resume summary statement is one of your first (and one of very few) chances to get the employer to stop skimming through their pile of resumes and focus on YOU.

Watch: Resume Summary Examples That Get Interviews

10 resume summary examples:.

These career summary examples will help you at any experience level – whether you’re writing a professional summary after a long executive career, or writing your first resume summary without any experience! After you finish this article you’re NEVER going to have to send out a limp, weak resume summary statement again (and you’ll get far more interviews  because of it).

1. Healthcare Sales Executive Resume Summary Example:

Turnaround & Ground Up Leadership – Concept-to-execution strategies for untapped products, markets + solutions that yield 110% revenue growth – Negotiates partnerships with leading distributors + hospitals—Medline to Centara + Novant Health to Mayo Clinic –  Revitalizes underperforming sales organizations via scalable, sustainable infrastructures emulated as best practice –  C-Level networks of clinical + supply chain leadership acquired during tenures with XXX, XXX and XXX

Why this resume summary is good:

This resumes summary example’s strength lies in the detailed, unique information that has been included. By including revenue stats, names of past employers and partners, the reader right away sees that this person will bring to the role a strong networking ability with key players in his industry, and more importantly can build, grow and revitalize a sales organization, market or product.

By:  Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

2. 15+ Year Business Owner Resume Summary Statement:

Dynamic and motivated marketing professional with a proven record of generating and building relationships, managing projects from concept to completion, designing educational strategies, and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. Adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.

Why this is a good summary section:

This is a resume summary statement that was for  a candidate returning to work after having her own business for 15+ years. Because of this, we needed to emphasize her soft skills and what she can bring to this potential position. In addition, we highlighted the skills she has honed as a business owner so that she can utilize these qualifications as a sales professional, account manager , and someone knowledgeable about nutrition, medicine, and the overall sales process.

By: Dr. Heather Rothbauer-Wanish. MBA, Ph.D., CPRW, and Founder of Feather Communications

3. Human Resources Generalist Resume Summary Example:

Human Resources Generalist with progressive experience managing employee benefits & compliance, employee hiring & onboarding, performance management processes, licensure tracking and HR records. Dependable and organized team player with the ability to communicate effectively and efficiently. Skilled at building relationships with employees across all levels of an organization. Proficient with HRIS, applicant tracking and benefits management.

Why this is a good resume summary:

The applicant highlights their experience across a wide range of HR functions from the very first sentence, and continues this pattern throughout the rest of the summary. They then use easily digestible langue to showcase their hard skills (in the first & fourth sentences) and soft skills (in the second & third sentences). They also integrate a variety of keywords to get past automated job application systems , without sounding spammy or without overdoing it.

By: Kyle Elliott, MPA/CHES,  Career Coach and Consultant

4. Social Media Marketing CV Profile Example (UK):

Social media expert with successes in the creation and management of social media strategies and campaigns for global retail organisations. Extensive experience in the commercial utilisation of multiple social media channels including Facebook, Twitter and YouTube; I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions.

Why this summary is good:

This summary is well-written, short, sharp, and gives recruiters a high-level explanation of the candidate’s core offerings in a persuasive and punchy style. A quick scan of this profile tells you the exact type of social media platforms the candidate is an expert in, as well as the campaigns they have experience running and types of organizations they have worked for. Most importantly, the summary is rounded off by showing the results that this person achieves for their employers, such as increased web traffic and conversions.

Editor’s note: This CV profile summary was written for the UK market… this is a great one to use/copy, but make sure you put it through a spell-checker if you’re applying for jobs in the US (utilisation vs. utilization, etc.)

By: Andrew Fennell, Director at StandOut CV , contributor for The Guardian and Business Insider

5. Marketing Manager Professional Summary Example:

Marketing Manager with over eight years of experience. Proven success in running email marketing campaigns and implementing marketing strategies that have pulled in a 20% increase in qualified leads. Proficient in content, social media and inbound marketing strategies. Skilled, creative and innovative.

This resume summary stands out because it gets straight to the point. By immediately introducing the number of years of experience the candidate has, the HR manager doesn’t need to spend time adding up years. The candidate also jumps right into his or her strongest skill, provides a statistic , then gives additional skills.

By: Sarah Landrum, career expert and contributor at Entrepreneur.com and Forbes

6. Warehouse Supervisor Resume Summary Example:

Warehouse Supervisor with Management, Customer Service, & Forklift Experience –  Dependable manager with 15+ years of experience in warehouse management and employee supervision. –  Skilled at managing inventory control, shipping & receiving, customer relations and safety & compliance. –  Certified Power Equipment Trainer, Forklift Operator and Reach Operator skilled at coaching other staff. –  Promoted to positions of increased responsibility given strong people and project management skills.

The applicant was applying for a warehouse supervisor position that required them to have demonstrated management, customer service and forklift experience. As such, the applicant showcased their experience in these areas with a few keywords in the title, followed by additional details in the accompanying bullet points. Their final bullet shows a record of promotions, while reinforcing the applicant’s customer service and project management skills.

7. IT Project Manager Resume Summary Example:

Experienced Project Manager with vast IT experience. Skills include computer networking, analytical thinking and creative problem solving. Able to apply customer service concepts to IT to improve user experience for clients, employees and administration.

Because this candidate is switching career paths, it’s important he or she take skills used for previous positions and apply those skills to the new job listing. This is a great example because the candidate makes it clear that his or her experience is not in the new field, but that they are still able to bring relevant experience to the table. When writing your resume summary, keep these tips in mind: Use writing that is straight to the point, clear and concise, you’ll have a higher chance of getting noticed by the hiring manager.

8. Career-Changer Resume Summary Example:

Earn trust, uncover key business drivers and find common ground as chief negotiator and identifier of revenue opportunities in sales, leadership and account management roles spanning e-Commerce, air travel and high-tech retail. Navigate cultural challenges while jumping time zones, lead international airline crews and manage corporate accounts to deliver an exceptional customer experience. A self-taught techie sought after as a go-to for complex billing systems and SaaS platforms alike—bridging the divide between technology and plain-speak. – Tenacious Quest for Success + Learning . Earned MBA and BS in just 3 years while working full-time – gaining hands-on experience in research- and data-driven product roadmap development, pricing and positioning. – Results-Driven Leadership. Whether leading Baby Boomers, Gen X or Millennials—figures out what makes teams tick, trains and transforms individuals into top-performers. – Challenger of Conventional Wisdom. Always ask the WHY. Improve the user experience through smart, strategic thinking that anticipates outcomes. Present cases that influence, and lead change that drives efficiency and profitability.

This client was eager for a career change and had moved from role to role and industry to industry. After completing her Master’s degree, she was eager to tie her skills together to land a role – which she did – as a Senior Technology Account Strategist for a global travel company. Although a bit longer than a traditional summary, its strength lies in the details. Without ever getting to the experience section, the reader gets a clear idea of the scope of responsibility, and hard and soft skills the candidate brings to the table.

By: Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

9. Project Management Executive Professional Summary Example:

15+ years of initiating and delivering sustained results and effective change for Fortune 500 firms across a wide range of industries including enterprise software, digital marketing, advertising technology, e-commerce and government. Major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.

Why this resume summary is good:

“Project Manager” is one of those job titles that’s REALLY broad. You can find project managers earning $50K, and others earning $250K. The client I wrote this for was at the Director level, and had worked for some of the biggest and best tech companies in her city. So this resume profile section shows her level and experience, and the wide array of areas she has responsibility for in her current work. You can borrow or use some of the phrasing here to show that you’ve been responsible for many important areas in your past work.

By: Biron Clark, Founder of  CareerSidekick.com.

10. Startup And Finance Management Consultant Career Summary Example:

Experienced strategist, entrepreneur and startup enthusiast with a passion for building businesses and challenging the status quo. 8+ year track record of defining new business strategies, launching new ventures, and delivering operational impact, both as a co-founder and management consultant. 

Why this resume summary example is good:

This summary was for a highly-talented management consultant looking to break out of finance, and into trendier tech companies like Uber . His track record and educational background were great, so the goal of this summary section was to stand out and show he’s more than just the typical consultant with a finance background. So we emphasized his passion for startups, and his ability to think outside the box and challenge the status quo. That’s something that companies like Uber and other “disruptive” tech companies look for.

14 Resume Summary Examples for Various Industries

Compassionate and effective 5th-grade teacher with experience overseeing the classroom and preparing lessons. Extensive experience encouraging students through positive reinforcement and motivational techniques. Collaborate well with school administration and other members of the teaching team. Ensure all students meet learning requirements, including literacy, social, and arithmetic skills.

2. Teacher’s Assistant

Goal-oriented teacher’s assistant with ten years of experience working with elementary school children. Aid teachers with lesson planning, classroom settings, and group instruction. Model positive behavior and maintain order in the classroom. Willingness to take on additional responsibilities to meet learning objectives.

Tech Industry

3. computer programmer.

Innovative computer programmer with a proven track record of writing high-quality code and supporting team needs with subject matter expertise. Adept in multiple programming languages, including Python, JavaScript, and C++. Ability to troubleshoot complex programming issues with inventive solutions. 

4. Cybersecurity Analyst

Dedicated cybersecurity analyst with ten years of experience in online security research, execution, planning, and maintenance. Proven track record of identifying business risks and proactively resolving them. Experience designing and instituting layered network security for large-scale organizations. Train users and other staff members on IT safety procedures and preventive techniques.

Skilled healthcare professional with ten years of experience in patient care, diagnosis, and providing appropriate treatments and medical services. Manage medical staff and resolve complex medical cases with maximum efficiency. Communicate the patient’s condition and treatment plan in easily understood terminology. Remain current with the latest advancements in medicine and research to ensure patients receive proper care.

6. Registered Nurse

Seasoned registered nurse offering comprehensive patient care in emergency room settings. Experience handling diverse patient populations and caring for various conditions. Proven leadership managing nursing teams and other staff. Focus on enhancing patient care and satisfaction through empathetic communication and excellent customer service. 

7. Digital Marketing Manager

Forward-thinking digital marketing manager experienced in all facets of digital marketing, including social media management, PPC advertising, SEO, and email marketing. Proven experience creating comprehensive marketing plans that improve lead prospecting and enhance brand awareness. Up to date with the newest tools available for digital marketing campaigns.

8. Marketing Analyst

Industrious marketing analyst well-versed in analyzing marketing campaign analytics and making recommendations to improve performance. Collaborate with account managers and use KPI metrics to explain the results of marketing initiatives. Meticulous with a strong work ethic and robust communication skills.

Food and Service Industry

Experienced wait staff member capable of managing orders, processing payments, and upselling menu items. Ensure restaurant guests feel welcome with attentive service catered to their needs. Remain current on updates to the menu and assist guests with selecting orders to meet their dietary requirements. Maintain a positive attitude and focus during busy restaurant periods.

10. Hotel Receptionist

Friendly hotel receptionist with extensive experience handling guest check-ins, check-out, and payments. Facilitate a positive guest experience with polished customer service skills and a readiness to address common inquiries and complaints. Collaborate well with other hotel team members, including executive administration and on-site restaurant staff.

Business/Office Jobs

11. financial analyst.

Highly motivated financial analyst with a proven track record of recommending appropriate financial plans based on financial monitoring, data collection, and business strategizing. Experienced in qualitative and quantitative analysis, forecasting, and financial modeling. Excellent communication skills for building and fostering long-term business relationships across the organization.

12. Tax Accountant

Experienced tax accountant with ten years of experience preparing federal and state tax returns for corporations and partnerships. Monitor changes in laws to ensure the organization properly complies with reporting requirements. Assist with tax audits, ensuring the team receives proper supporting evidence for tax positions. Analyze and resolve complex tax issues. Look for available tax savings opportunities for corporations with an aggregate savings of $500K last year. Excellent analytical skills and attention to detail.

Sales and Customer Service

13. sales representative.

Enthusiastic sales representative with expertise in identifying prospects and converting qualified leads to paying customers. Provide quality customer service and contribute to team sales success. Offer exceptional communication skills and seek to understand client needs before making the appropriate product recommendations. Continually meet and exceed sales goals. Leverage extensive knowledge of available products to provide appropriate client solutions and enhance customer loyalty and retention.

14. Customer Service Associate

Knowledgeable customer service professional with extensive experience in the insurance industry. Known as a team player with a friendly demeanor and proven ability to develop positive rapport with clients. Maintain ongoing customer satisfaction that contributes to overall company success. Highly articulate, with a results-oriented approach that addresses client inquiries and issues while maintaining strong partnerships. Collaborate well with the customer service team while also engaging independent decision-making skills.

Now you have 24 professional resume summary statements and some explanations of why they’re effective. Next, I’ll share tips for how to write your own in case you’re still unsure how to begin based on these examples above.

How to Write a Resume Summary: Steps and Hints

We’ve looked at 10 great resume summary examples above. As you begin writing a resume summary for yourself, here are some helpful tips to keep in mind:

• Read the employer’s job description. Your career summary shouldn’t be a long list of everything you’ve done; it should be a refined list of skills and experiences that demonstrate you’re a fit for their job.
• Mention your current job title if relevant. One common way to begin your resume summary is to state your current job title.
• Explain how you can help employers achieve their goals or solve their problems.
• Consider using bold text to emphasize one or two key phrases.
• Include any relevant metrics and data like dollar amounts, years of experience, size of teams led, etc. This helps your resume stand out.
• Focus on making the employer want to read more. The goal of your resume summary isn’t to show everything you can do, but to grab their attention and show enough that they continue reading.

Creating a Customized Resume Summary

While general summaries are appropriate when applying for jobs requiring similar skills and experience, a customized resume summary can enhance your chances of moving on to the next step in the hiring process. 

That’s because most companies use automated tracking systems (ATS) to review submitted resumes for content directly related to the job posting. If you use keywords and natural language phrases in your summary that interlink to the job description, you’ll have a much higher chance of passing the ATS review.

Let’s look at an example of a resume summary that is customized for the specific job description below:

“Highly motivated social media specialist with strong project management skills. Creative marketer skilled in crafting innovative social media campaigns that resonate with a target audience. Regularly develop compelling copy and social media content to enhance lead generation and brand awareness. Detail-oriented with extensive project management skills that ensure proper prioritization of tasks and projects. Work with various social media management and analytics tools to examine results and make adjustments as necessary.”

This summary directly addresses the key points in the job description but rewrites them so the customization is natural and flows well. It’s personalized for the open role and uses similar terms with a few strategically placed keywords, such as “social media content” and “project management.”  

How Long Should a Resume Summary Be?

As you read the resume summaries above, you probably noticed there are some short single-paragraph resume summary examples and much longer career summaries that are two to three paragraphs plus bullet points. So how long should YOUR professional summary be? If you have relevant work experience, keep your summary to one or two paragraphs. The piece you really want the hiring manager to read is your most recent work experience (and you should make sure you tailored that info to fit the job description). The resume summary is just a “bridge” to get the hiring manager into your experience.

If I were writing my own career summary right now, I’d likely use one single paragraph packed with skills, accomplishments, and exactly why I’m ready to step into the job I’ve applied for and be successful!

Even for a manager resume summary, I recommend a very short length. However, if you’re changing careers, or you’re looking for jobs without any work experience , the summary section needs to stand on its own, and should be longer. That’s why some examples above are a bit longer.

Formatting Your Resume/CV Career Summary

You may have noticed a variety of different formats in the career summary examples above. There isn’t one “right” way to format this section on your resume or CV. However, I recommend either using one or two brief paragraphs, or combining a short sentence or paragraph with bullets. Avoid writing three or four long paragraphs with no special formatting like bullet points. That’s simply too much text for your summary section and will cause recruiters and hiring managers to skip over it in some cases.

Should You Include a Resume Objective?

You do not need to include an objective on your resume, and doing so can make your resume appear outdated. Use a resume summary instead of an objective. Follow the resume summary examples above and focus on discussing your skills, qualifications, and achievements, rather than stating your objective. Employers know that your objective is to obtain the position you’ve applied for, and the resume objective has no place on a modern resume/CV in today’s job market.

Examples of Bad Resume Summaries

Now that we’ve seen a few exemplary resume summaries, let’s look at some that you should avoid at all cost.

1. Typos and Grammatical Errors

“Experienced cashier who knows how to run the register cash. Responsible with the money and can talk with the customer. Knows when to stoc up the invenory and checks it all the time. Can count change and run credit card tranactions. Get the customer happy by good service. I am always cheerful and organized.”

Why this resume summary is bad:

If you read the summary carefully, you’ll notice several spelling errors. The words “stock,” “inventory,” and “transactions” are all spelled wrong. Grammatical errors make the summary choppy and difficult to follow (“Get the customer happy by good service”).  A summary like this probably won’t fly with a company looking for a detail-oriented cashier responsible for managing in-person sales.

2. Lacks Relevant Keywords

“Talented worker with experience managing a team of staff. Creative and responsible with knowledge of organizational processes. Can keep up with the busiest of environments. Stays focused when at work, ensuring prompt task completion. Dependable and willing to collaborate with a team to get things done.”  

In this example, the chef doesn’t use keywords relevant to cooking, restaurants, or kitchens. The summary is very generic and can apply to nearly any job. A manager who receives the application isn’t likely to understand what value the candidate can bring to the restaurant.  To fix the summary, the applicant must rewrite it to include relevant keywords and phrases. 

3. No Numbers to Quantify Achievements

“An experienced and hardworking manager ready to align procedures for maximum revenue and profits. Proven track record of streamlining and strengthening processes, resulting in higher sales and better customer satisfaction. Collaborate well with sales team members, ensuring they have the resources and knowledge to support customer purchases and inquiries. Develop strong rapport with clients and maintain ongoing relationships.”

This isn’t a terrible summary for a sales manager, but it has room for improvement. For one, the first two sentences essentially duplicate each other, mentioning an aptitude for improving processes with the objective of higher sales. The other issue is a lack of quantifying achievements. 

The applicant mentions they have a proven record of increasing sales, but they could strengthen the summary by quantifying their results. For example, they might say, “Proven track record of streamlining and strengthening processes, resulting in a 25% increase in sales over the past year.” The quantifier provides additional credibility. 

4. Not Targeting the Specific Job

“Looking for work in a role that requires great customer service, project management, and communication skills. Able to collaborate with people from diverse and varying backgrounds. Highly organized and reliable worker with a strong work ethic. Responsible and reliable worker you can count on.”

While the candidate lists various skills they have, including customer service and project management, there’s no indication of prior roles held or what position they’re applying for. The summary could apply to numerous positions in a variety of industries. To improve the resume summary, the applicant must specify the job they’re applying for and indicate their prior experience in a similar role, if they have any.

After You Start Getting Interviews, Make Sure to Take Advantage…

If you follow the advice above, you’ll have a great professional resume summary to make your qualifications stand out to employers. But landing the interview is only half the battle… So make sure you go into every interview ready to convince employers that they should hire you, too! If you write a great resume summary example that gets employers excited to interview you, they’re going to ask you questions like, “tell me about yourself” early in the interview to learn more about your background. So make sure you’re prepared with an answer.

I also recommend you review the top 20 interview questions and answers here.

Your resume caught their interest, so naturally, they’re going to follow up with a variety of questions to learn more about your professional background.

The bottom line is: A strong professional resume summary, followed up by other well-written resume sections will get you the interview, but your interview performance is what determines whether you get the job offer!

About the Author

Read more articles by Biron Clark

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I would recommend to customise the skills section of your resume, and ensure that it matches the job posting. The higher the number of phrases within the resume matching the job requirements the more are the chances that the recruiter will pick you for the job.

I just wanted to say, “thank you!”. This was very helpful. Instead of jumping from one website to the next there’s so much useful, relevant information right here.

Hi, I have been having trouble creating a resume as My old one is so long, I’ve worked for a government agency for the past 14 years and held multiple positions doing many different duties for each and now I have to relocate to another area where they do not have an agency like mine in my new area within a 3 hour drive, how can I squeeze all my experience and duties on one page and where do I even start, I’m so nervous, it’s been so long since I’ve attempted the job hunt. So I’m wondering, I do not want to cut anything out that may hurt my chances and I can’t afford to have my resume rewritten by a professional. Can you guide me as to where you think would be a good place to start, I’ve been staring at this laptop for weeks trying to decide on a resume template, there are so many. I thank you for your time and any input will help.

Hi, I am a new graduate and do not have any experience in my field which is Nursing. I want to apply for the jobs but I have no idea about what to mention in my resume.

Hi, this article should help with the resume summary, at least: https://careersidekick.com/summary-for-resume-no-experience/

Other than that, you need to put your academic experience. And internships/part-time jobs if you’ve had any.

Dear Biron,, Thanks for sharing the 10 examples of professional summaries in your article, and especially the reasons why they were considered to be good. However, as a HR professional, I would most likely skip over most of them and would not read much past the first or second sentence. The summaries were mostly too wordy and boring, and did not demonstrate ‘oomph’ at first cursory reading. Simply indicating certain skills or behaviors does not give an idea of the level of expertise, and could simply be wishful thinking on the part of the resume writer.

Just goes to show that there are many ways to see what makes a good summary.

I am a chemical engineer and project management professional with 15+years experience. My experience is between process engineering and project management . How can I marry the two in my profile summary?

It’s not about showing everything you’ve done. It’s about showing employers evidence you’ll succeed in their job. You can show a bit of both but focus heavily on what’s most relevant for the jobs you’re applying for right now. 80/20.

This was absolutely helpful and amazing! Thank you very much!

Hello, I am an active job seeker. I hold a law degree from a foreign country and currently in college for an associate degree. My question is, how do I blend both my foreign job experience with that of the United States in my resume. Thank you.

I’d put your work history in chronological order, starting with the most recent up top. That’s what I’d recommend for 95% of people actually. Then it doesn’t matter where you held each job.

And then in your Education section, I’d include your foreign degree and the current degree you’re pursuing in the US, too (for the US degree, you can say “in progress” or “graduating May 2019” for example).

I am 40 years old & B.A degree holder I have experience in many fields.I would like to join any one fields

I am a fresh graduate, who has five years teaching experience and some months customer service representative experience. Pls kindly assist me to put the resume summary together

I’m an active duty service member and finding in a little difficult creating a good transitional summary from 20 year profession in tactical communications to a drug and alcohol counselor. Do you have any recommendations how I should approach this? Any assistance would be helpful. Thanks

Great piece

How to write the CAREER ABSTRACT in resume for ware super visor retail business?

Just wanted to say thank you.Your advise and information was clear and easy to understand , sometimes there is nothing pertaining to what im looking fot in particular, buy you have sermed to cover everything I n a short quick easy to understand method.It will help tremendously.

Thanks! Glad to hear it helped :)

Very informational

What if you have work experience, but the job your going for(teachingeducation) has nothing to do with warehouse work? How should I build my resume?

In the summary, describe yourself and then say, “…looking to transition into ___” (the type of work you want to be doing now).

This is a bit like a resume “Objective”. I normally don’t recommend an Objective section (and I recommend a Summary section instead), however the one time an Objective does make sense is when you’re trying to change industries or make a big change in the type of role you have.

So that’s why my advice here might seem like I’m telling you to combine an Objective with your resume Summary.

Then “tailor” your previous work to be as relevant as possible. Even if you worked in a different industry you can still show things like leadership, accountability, progress/improvement, hard work, achieving goals, strong teamwork skills, etc. You can do all of that in your resume bullets and work history.

Don’t u have Resume Summary of legal secretary/legal assistant?

No, sorry about that. There are hundreds of different professions/job titles, and we aren’t able to include an example for every scenario out there. These resume summary examples are designed to give you a general idea of how to write yours.

The summaries listed are excellent example and have helped me develop a stand out summary for a new position.

Hello, I been trying to land the job of my dreams. I need help with my resume if i want the recruiters in airlines to notice me. I’ve applied before but haven’t had complete success to making it to a face-to Face Interview. It is a career change – yet i feel i am a great candidate bc i have had many customer service and I even attended an academy for that specific position. Can you please tell me what I am doing wrong on my resume ?

what if i never had a job experience?

Great question. If you don’t have any work experience, take one of the formats/examples above and put your accomplishments and qualifications from your academic studies.

Your headline could say: “Motivated Bio-Sciences Graduate With Expertise in ____”.

And then you might talk about accomplishments in school, group projects you worked on or led, etc.

Basically, when you have no work experience, your school/studies BECOMES your recent work. You should talk about that like it’s a job, because that’s the experience you do have.

really amazing article and too useful , thanks

Hi Mr. Clark, I have been out of the work force for about 18+years and I have been a small business owner for the same number of years. However, I want to go back to the work force. But my problem is that, I don’t know how to prepare my resume or resume summary statement. I had a degree in Communication,Arts and Sciences and a postgraduate degree in Public Administration. I’m a bit confused as to how to incorporate all these experiences into my resume. Please can you help?

Hi Dorothy, I can recommend a professional resume writer if you want. But they’re typically not cheap, so it’s something you’d have to be willing to invest in. If not, there’s a lot of free info online about how to “tailor” your resume for specific jobs. I can’t help one-on-one unfortunately, but I’d recommend thinking about which type of jobs you want, and think of what experience you have that is most relevant. that’s what to put on your resume. Your resume isn’t only about you, it’s about them – what do they want/need? (if you want to get a ton of interviews, that’s how to do it :) ).

Can I have a professional resume writer?

I use a similar format when writing my opening statement for my coverletter. How do you recommend differentiating the two? Or is it ok to use largely the same language?

I think it’s okay to use something similar. I might be more brief in the cover letter… it needs to be about them just as much as it’s about you. Whereas the resume is all about you, at least in the summary section. (The later sections should still be tailored to THEIR needs..)

Struggling to write a Summary Statement for a Secretary/Administrative Assistant position. I have 15 years government experience but have been away from the government since 9/1993 and have spent 15 years as a Substitute Teacher after taking off for 10 years to raise my children.

Hiya! I am a mother of three attempting to return to the workforce. I have been a stay at mom for about 13 years, so I have a (large) gap in my employment history; which doesn’t look great. I have a college education and have obtained a few certifications whilst not employed, plus many volunteer hours. I know that I should probably use a functional resume format. Would love some advice on what I should include in my summary statement.

Hi Juniper,

I rarely like functional resumes, but it might be worth trying. I’d “split-test” it (a marketing term). Create two resume styles, send out 50% one way, 50% the other way, and track results for a week.

I’d treat the resume summary statement just like any other resume. Highlight your skills and past wins/accomplishments.

how do i explain long term gaps in employment? leave them out?

Hi Paulette,

Don’t mention them on a resume summary. But do mention the gaps on a cover letter or lower down on the resume. Here’s an article on how to explain gaps in employment:

https://careersidekick.com/explaining-gaps-in-employment/

I am student in civil engineering field. Have 1.5 yrs of work ex. How should i structure my resume. Thanks.

Hello My name is Shataka and I’m a current job seeker trying to land my dream job as a Counselor. I have Master degree in Counseling Psychology and a Bachelor’s degree in Social Work. My experience lies in many different fields. I’m currently a Substance Abuse Counselor, with a teaching background and over 5 years of social service experience. I guess my question is how would I sum up all my experience to help me find a job as a Counselor.

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20 Real Marketing Resume Examples That Got People Hired at Nike, Google or Yamaha

• Klara Cervenanska , 
• Updated April 11, 2024 9 min read

Want to work with leading global brands on their marketing strategies? You’ve come to the right place. We’ve put together 20 real marketing resume examples by real people who got hired by the world’s top companies. 

We took a close look at these resume examples and explored what it is exactly that made them stand out and be successful. 

We found that crafting a killer marketing resume boils down to two main aspects: content and design . 

• Content. Your content should align with the job description and highlight your skills , achievements , and experiences . 
• Design. In the same way that smart design can highlight key aspects in marketing, a clean, organized resume layout can guide your reader's attention to crucial elements. 

Our real marketing resume samples will help you see the impact of the form and content going hand in hand. In the end, they got people hired at Google , Nike , Yamaha , L'Oréal , or even at the Government of Canada!

Disclaimer: These marketing resume examples were published with the consent of their creators. They were made using Kickresume’s templates . The resumes were anonymized, that is unless their author specified that they wanted their real name and information made public.

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1. Nike: Retail Brand Specialist Resume Example

Nike is a global, trend setting brand. Hence, if you want to become one of the company’s marketing specialists, you need to show that you know where you’re heading too. 

This marketing resume example shows a young individual with a visual taste that matches the company’s energy . You don’t even need to speak Swedish to see the features that make this resume readable.

Moreover, look at the balance between paragraphs and bullet points and how they convey the message in a different way. Bullet points talk about Sienna’s key tasks, each line being introduced by a powerful action verb .  The short paragraphs in italics, on the other hand, contain Sienna’s first person narrative of challenges and professional achievements.

Retail Brand Specialist at Nike

This resume sample was contributed by a real person who got hired with Kickresume’s help.

To see the full, two-page version of the resume, click directly on the image.

2. Google: Team Leader Resume Example

First, the length of this resume is fairly impressive. But hey, it’s no fluff — only relevant work experience. However, it might surprise you that older jobs are lacking a description. Why is that?

If you have a long story to tell, remember to focus on the 3-4 most recent jobs you had. Likely, hiring managers won’t be very keen on reading an extensive chronicle of your whole professional life.

Also, there’s simply no better way of demonstrating your achievements than with numbers. Notice how numbers appear throughout the whole marketing resume wherever possible. Therefore, if you can quantify your career, do it. Google likes it.

Team Leader at Google

3. sheraton: marketing manager resume example.

The following marketing manager resume boasts an especially powerful marketing professional summary section . It includes the most important pieces of information in just four sentences. Nothing unnecessary or non-relevant.

The comprehensive summary helps you prioritize information you want the hiring manager to see first. This is ideal for someone looking for  high-paying marketing jobs . For Aisha Hakim, this meant highlighting her extensive experience and admirable linguistic skills.

Furthermore, she also included marketing awards. This is a smart move that got her hired at such a multicultural company as Sheraton.

Marketing Manager at Sheraton

4 . yamaha: e-commerce executive resume example.

The marketing resume of Juliam won’t tell us what he looks like, but we know he scored a cool job at Yamaha. If you want to learn more about the inclusion of your photo on your resume , check our article Should You Put Your Picture on Your Resume?

Besides the photo, what makes this one so special? See how the bullet points govern the structure of the resume and list the key responsibilities under each position. Also, notice how the visually dominant labels help the hiring managers see the chronology in the experience and education sections. A smooth journey, so to say.

E-commerce Executive at Yamaha

5 . hummingbird: marketing director resume sample.

If you’re applying for a senior marketing position, you can get away with a wordier resume . The point is to describe your wealth of experience in a enough detailed manner.

The marketing director resume below has a detailed marketing professional summary and includes all the necessary information: a professional title, years of experience in the field and key marketing skills. In the work experience descriptions, Meghan focuses on job duties and also lists key achievements — context plus impact.

Still, this resume could benefit from a clearer structure. Although it’s divided into several resume sections , its structure within these sections leaves much to be desired. Remember that nobody likes reading walls of text. When writing your own marketing director resume, try to use bullet points. They make your resume nice and easier to read.

Marketing Director at Hummingbird

6. philips: marketing management intern resume sample.

Students and fresh graduates often lack experience but exude passion for what they want to do. To write a good marketing internship resume, you need to describe yourself as a motivated and enthusiastic individual. So, what’s the secret of Dennis Bondarev’s resume that got him hired at Philips?

The lesson is — build your resume on your strengths points, not weaknesses. Focus on your soft skills, highlight your education and show off the certificates that you’ve earned so far. Then, just watch your experience grow with every internship you get.

Marketing Management Intern at Philips

7. planetromeo: social media officer resume example.

Marketing is tied closely with the company’s philosophy and its objectives. Consequently, it’s the social media officer who is responsible for shaping the voice of the company in the online world.

The introductory paragraph of Joseph’s resume conveys a clear message: “I share your values and vision, and we will work towards a common goal.” Don’t shy away from including details from your personal life if it has something to do with the position you’re applying to. After all, it’s stories we live, not dry facts.

Social Media Officer at Planetromeo

8. hyatt-regency: marketing communications manager resume sample.

See how the clean layout and logical structure makes the resume easy to read. The bullet point is not the only tool for listing individual tasks in your Work experience section. Instead of bullet points and commas, you can come up with something more creative like vertical lines to divide your keywords .

Marketing Communications Manager at Hyatt-Regency

9. l'oréal: marketing manager resume example.

Being able to present yourself is one of the key skills the hiring managers seek. If they can see that you have a knack for the art of presentation, they’ll instantly recognise your potential.

Marketing is all about customers’ eyes. The bullet points introduce key responsibilities in short phrases and give the resume sample a powerful visual element. One may argue the icons for the job seeker’s hobbies are redundant, but they'll for sure catch the reader’s attention.

Another thing that makes this marketing resume great is mentioning notable clients such as Kinder Chocolate . And, of course, including relevant marketing certifications.

Marketing Manager at L'Oréal

10. hard rock cafe: copywriter resume example.

The position of copywriter at Hard Rock Cafe asks for something eccentric, and that’s exactly what this marketing CV stands for. It’s bold and creative , uses bright colors and an unusual font type. 

Unless you step into the realm of Comic Sans, there’s a high chance you can pick an original typeface that the hiring manager will appreciate. Use it for the headlines, but keep the body text clean by using one of the standard fonts like Verdana, Arial or Times New Roman.

Another thing that makes this copywriter resume special is mentioning notable sites and publications that Nora wrote for. She even added a link to her copywriting portfolio which is a great way to show off your work.

Last but not least, one of the smart ways to demonstrate that you are skilled in communication is including your social media accounts too. But don’t forget to clean up your social media presence first!

Copywriter at Hard Rock Cafe

11. american eagle: marketing and brand manager resume example.

As a brand ambassador manager, you’ll be required to demonstrate that you know how to lead and work with people . So, that's exactly what Bryant did in his marketing resume. In a few bullet points under the work experience section, he describes how he led consumer research and also a multi-functional team to deliver new product developments.

Moreover, he talks about other notable achievements and backs them up with quantifiable results — not only in the work experience section, but also in education.

To make it even more impactful, you could highlight numbers in bold font so they'll immediately catch the attention of hiring managers.

Marketing and Brand Manager at American Eagle

12. government of canada: digital media manager resume example.

Digital marketers should think about promoting themselves digitally . That's exactly what Ariel did by adding a link to her website at the top of her resume (although we had to anonymize it).

But that's not the only thing that makes her digital marketing resume great. For instance, Ariel was on Justin Trudeau’s social media team, being responsible for his official social media accounts. Cool, right?

What’s more, the way she wrote her resume is at least as impressive as her accomplishments. Notice how she always goes straight to the point when describing her past work experiences. You immediately know what her role was and how exactly she contributed to the overall success of her team — because she includes specific data.

She also optimized her resume with digital marketing keywords like “social media, content strategy, UX research, Photoshop” . And both recruiters and ATS systems like that.

Digital Media Manager at Government of Canada

13. harbour space university: sales and marketing cv example.

Gorkem landed an English-speaking job in sales and marketing at a tech hub in Barcelona thanks to his cut-to-the-chase marketing CV. So, if you're a fresh graduate too, your resume should focus mainly on your education and relevant experience.

Just like Gorkem's marketing resume does. Even though he doesn't have marketing work experience yet, he outlines relevant skills like communication, creativity and teamwork. Even more importantly, he included an award section with quantifiable descriptions .

While these accomplishments are linked to his studies and the results are above average, just by including them, the resume appears more professional and he makes an impression of a hard-working and detail-oriented person. And that's exactly what a fresh-graduate's resume needs.

Also, his hobbies section is a breeze of fresh air . Non-generic hobbies like dancing tango and salsa will add a nice touch of personality to your marketing resume.

For those considering university-based marketing roles, there are plenty of university marketing jobs listed by The Times Higher Education that can provide insight and opportunities.

Sales and Marketing at Harbour Space University

14. thermofisher scientific: marketing strategist resume sample.

ThermoFisher is the world leader in serving science. That said, Kyle knew exactly how to catch their attention.

His marketing resume starts with an impressive marketing professional summary where he highlights his job title and experience of working for Fortune 500 companies. He also outlines his expertise in various marketing spheres. 

Moreover, his resume is packed with relevant marketing keywords and action verbs . Words like “developed, implemented, managed, executed, established, created” will make your work experience descriptions sound much more impactful!

Marketing Strategist at ThermoFisher

15. big cartel: digital marketing resume sample.

Megi's digital marketing resume is rather short, but 1-2 pages is the ideal length for your marketing resume, especially if you don't have more than 10 years of work experience.

It has a clean structure and enough white space . But even though the resume template is rather simple, Megi still manages to make her marketing resume stand out by using various graphic elements — like mixing two colors, using bullet points, or displaying skill levels with progress bars.

However, when listing her work experiences, she doesn't use a chronological resume format. If you're an experienced professional, we'd recommend to list your work experience chronologically and start with the most recent job. It's the most used resume format and a favorite among recruiters, too.

Digital Marketing at Big Cartel

16. streamworks: media specialist intern resume example.

This marketing resume example cleverly highlights what the student candidate has to offer, making the most of limited work experience . 

The projects section is a genius idea. It's a strategic way of demonstrating applied skills and knowledge which makes up for the lack of professional experience. Each project showcases Roman's hands-on engagement in the field of marketing — from branding and digital analytics, to even creating a campaign proposal. 

Roman also highlights a broad list of relevant skills such as Adobe software , public speaking, and Google Analytics . He's savvy with tech skills, making him a catch for employers, even as a student.

Media Specialist Intern at Streamworks

17. adidas: sales representative resume example.

This Adidas sales rep resume stands out due to its detailed work experience and an impressive list of extra courses .

In the work experience section, the use of bullet points is spot-on. Each responsibility is neatly summed up, showing his diverse roles. From sales to marketing strategies to market research, it's clear Nick has had a progressive career. It’s like we're watching him grow and evolve professionally.

Additionally, the extra courses section reinforces this growth narrative. Continuous learning is a marker of a dedicated professional, and Nick proves just that. By learning about different areas such as technical and  marketing software , Nick positions himself as a versatile candidate.

Sales Representative at Adidas

18. ikea: e-commerce operations manager resume example.

The reason why this resume stands out is its robust skills section and quantified achievements . 

In the skills section, language proficiency is showcased in four languages — a valuable asset in the e-commerce industry which operates across different geographies. The IT skills, meanwhile, underline Mary's hard skills. Additionally, the proficiency level is shown for each skill, which is very handy.

What's also impressive is Mary’s achievements section. By quantifying her accomplishments, Mary provides concrete evidence of her capabilities, showing her actions led to significant improvements ( “...reducing instances of online out of stock by 40%” ).

E-commerce Operations Manager at IKEA

19. wind hellas: digital marketer resume example.

The resume summary pulls you right in, painting Nikitas as focused, experienced ( 10+ years in Marketing ), and highly motivated. It signals Nikitas is a go-getter who welcomes challenges.

A glance at his professional experience leaves no doubt about his expertise. With a career spanning over a decade, he's knowledgeable in various marketing fields — from customer experience to CRM operations. 

What's even more impressive is his well-organized skills section , divided into 4 categories: Marketing & Communication, Digital Marketing, Systems, and Languages . It makes it easier for recruiters to understand his areas of expertise. 

Digital Marketer at WIND Hellas

20. merck: brand marketing manager resume example.

Starting with a keyword-rich profile , this marketing manager nails it with renowned certifications like Google Analytics IQ , Inbound Marketing , Email Marketing , and Content Marketing , instantly showcasing her forte.

The work experience is sprinkled with quantifiable achievements — from acquiring two new locations within eight months to slashing payroll costs by a staggering 30%. This paints a picture of a result-oriented professional, ready to deliver tangible results.

Along with that, the resume also contains a stand-alone certifications section right after experience and before education, which draws attention to this section. These field-relevant certifications boost Antonella's credibility in the sector. 

Additionally, Antonella includes a unique Leadership Experience section . Here, roles like General Secretary, Graduate Assistant, and volunteering experiences are smartly highlighted, giving her an edge by showcasing her leadership capabilities and community service.

Brand Marketing Manager at Merck

Want more inspiration? See all marketing resumes in our Resume Examples Library . Or check out resume guides for specific marketing and PR positions:

Resume guides for marketing and PR positions

• Marketing Assistant Resume Guide
• Digital Marketing Resume Guide
• Marketing Manager Resume Guide
• Brand Ambassador Manager Resume Guide
• Content Manager Resume Guide
• Advertising Manager Resume Guide
• Events Coordinator Resume Guide
• Public Relations Resume Guide

And if you feel like you still need more guidance, check out our ultimate resume guide or download our ebook , completely free of charge.

Tip:  If you already have a great LinkedIn profile, there's no need to create a resume from scratch. You can simply  turn your LinkedIn profile into a resume  in one click. No hassle.

FAQ: Marketing resume

Here are the seven best skills to include in a marketing resume:

1. Influencer marketing 2. Social media marketing 3. Pay Per Click (PPC) 4. SEO and SEM 5. Content creation 7. Data analysis 7. Email marketing

To write a CV for sales and marketing, you should:

1. Start with a strong profile summary including relevant keywords, such as Google Analytics IQ or email marketing certifications. 2. Detail your work experience using bullet points to showcase roles and responsibilities, spanning sales, marketing strategies, and progressive career growth. 3. Quantify achievements to provide concrete proof of capabilities, like surpassing campaign goals, increasing brand reach, or driving customer engagement. 4. Create a separate section for certifications to bolster credibility, showcasing ongoing learning and professional development. 5. Highlight hard skills , such as proficiency in CRM software, social media management, or market research, to emphasize your capabilities. 6. Ensure a clean and visually appealing design , avoiding clutter and using appropriate headings, bullet points, and spacing to enhance readability.

For marketing managers with lots of experience, go for a reversed chronological format . Show your work history in order, starting with the most recent position. It helps highlight your career progression and accomplishments.

If you're new to the game or have limited experience, try a functional resume format . Put your skills and certifications up front to grab attention. Show recruiters what you bring to the table, even without tons of experience.

First and foremost, make sure to use keywords from the job description on your marketing resume. However, in general, here are the best keywords for a marketing resume :

Digital marketing Analytics Brand management Market research Campaign management

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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Marketing Resume: Examples and Guide for 2024

As a marketing professional, your resume is your primary marketing tool. It is the first chance you have to impress potential employers and demonstrate your capabilities as a marketer. The importance of a well-crafted marketing resume cannot be overstated.

The goal of your marketing resume should be to land you an interview, which is why it’s essential to make it stand out from the crowd. After all, you are competing with other highly qualified candidates for the same position.

The primary goal of your marketing resume is to showcase your unique skills and expertise. It should highlight your ability to develop and execute successful marketing campaigns, your understanding of market trends, and your excellent communication and interpersonal skills.

Aside from these goals, your marketing resume should also:

1. Be clear and concise

Your resume should be easy to read and logically organized. Use bullet points to highlight your achievements and responsibilities in each role, and make sure to edit and proofread it to eliminate any errors.

2. Emphasize relevant experience

Highlight your experience in marketing related to the job you are applying for. If you have experience in a particular niche, make sure to emphasize that in your resume.

3. Highlight quantifiable results

Employers want to see results, so make sure to include specific metrics and numbers that demonstrate your success in previous roles.

4. Stand out visually

Although content is king, an eye-catching design can also make your resume stand out to potential employers. A visually appealing resume can catch their attention and make them take notice of your skills and experience.

The importance of a well-crafted marketing resume cannot be overstated. The goals of your marketing resume should be to showcase your unique skills and expertise, emphasize relevant experience, highlight quantifiable results, and stand out visually. By following these goals, you can increase your chances of landing an interview and ultimately, landing your dream marketing job.

Basics of a Marketing Resume

When it comes to creating a marketing resume, there are some basic components you should include to make sure you are presenting yourself in the best possible light. These components include:

Components of a Marketing Resume

Contact information:  Make sure to include your full name, phone number, email address, and LinkedIn profile.

Objective or Summary Statement:  A brief statement that highlights your experience and what you can bring to the table.

Relevant Skills:  Highlight your most relevant skills at the top of your resume. This might include things like Search Engine Optimization (SEO), Content Marketing and Social Media Marketing.

Experience:  When listing your previous work experience, focus on your most relevant experience as it relates to the job you are applying for. Use quantifiable metrics such as an increase in sales or conversion rates for the roles you have held before.

Education:  List your education including degrees, certifications, and relevant courses.

Professional Memberships:  Mention any industry-related organizations, associations or memberships that you have.

Portfolio:  As a marketing professional, having a portfolio link is stock in trade. Listing your best work samples on your resume or providing a link could be a great way to showcase your marketing skills.

Marketing Resume Format

It’s important to make sure your marketing resume looks professional and readable. Most resumes follow a reverse chronological order, starting with your most recent experience first. Use a simple and easy-to-read font like Calibri or Arial, and make sure your font sizes are consistent throughout.

Stick to a single color for the headings and bullet points, making sure it offers a good contrast against the page background. Use bullet points to break down information into succinct, easily digestible chunks.

It is important to format your resume using PDF format; it ensures that whoever is reading it will see it as you originally intended. A PDF format also prohibits anyone from altering the formatting or content of your document.

Marketing Resume Length

One of the most common questions job seekers have around writing resumes is how long it should be. While the answer varies depending on your experience and industry, a marketing resume should be no more than two pages. When in doubt, choose to highlight quality over quantity and stick to only the most relevant and impactful experiences.

Knowing the basics of what to include in a marketing resume, how to format it, and how long it should be, can help you create a standout document that gives you the best chance of catching the eye of potential employers.

Perfecting the Marketing Resume Format

When it comes to creating your marketing resume, one critical aspect to perfect is its format. The importance of format lies in how it presents your experience, skills, and achievements, making it easier for recruiters to spot why you are the right candidate.

Importance of Format

Your resume format can influence how well recruiters see you as a suitable candidate for the job. The first few seconds of scanning a resume can determine whether or not your application is worth it, and how your skills, experience, and achievements stand out from other applicants.

Using a cluttered, disorganized resume that does not emphasize your accomplishments is a sure-fire way to get your application tossed. Instead, crafting a memorable resume that highlights your strengths, using an efficient format, is a smart way to stand out and land the job.

Chronological Resume Format

The chronological resume format starts with your most recent position and works backward. This format is ideal if you have a clear career path, relevant job experience, and a straightforward job history. It also shows career progression and highlights career stability.

In marketing, highlighting your career path and professional achievements is crucial. Using a chronological resume format allows your potential employer to see your achievements progressively.

Functional Resume Format

If your work experience isn’t as relevant, you might consider using the functional resume format. Instead of following a timeline structure, a functional resume focuses on your skills and ability to do the job. This is great if you are just starting or changing careers or there are significant gaps in your work history.

Since marketing requires specific skills orientation and individual talents, the functional resume format is an excellent opportunity to highlight those advantages.

Combination Resume Format

As you may have guessed, the combination resume format combines elements of chronological and functional formats. This format lets you showcase your accomplishments and experience while highlighting your relevant skill sets.

If you have a haphazard work history but have many relevant skills or if you want to emphasize your achievements, then the combination resume format is an excellent choice.

The perfect marketing resume’s format is critical to catch the employer’s attention, highlight your best qualities, and land the job. Using the Chronological, Functional or Combination Resume Formats can help you share your skills, work experience, and achievements to strengthen your job application.

Crafting a Captivating Marketing Resume Summary/Objective

As a marketing professional, having a captivating resume summary/objective is crucial to catching the attention of potential hiring managers. The summary/objective is a brief statement that highlights your most relevant skills, experiences, and accomplishments. It is the section of the resume that hooks the reader in and entices them to read on.

Significance of the Summary/Objective

A well-crafted marketing resume summary/objective is significant in several ways. Firstly, it ensures that the reader quickly understands your skills, experience, and career goals. Secondly, it helps you stand out from other candidates by highlighting your unique value propositions. Finally, it sets the tone for the rest of the resume by providing context for the reader.

Marketing Resume Summary Examples

Here are a few marketing resume summary examples:

Creative marketing professional with 5 years of experience in content creation and brand strategy. Expertise in social media management and digital marketing campaigns. Seeking a role that leverages my skills to drive brand awareness and customer engagement.

Accomplished marketing manager with a track record of successful product launches and revenue growth. Skilled in market research, competitive analysis, and campaign optimization. Seeking a senior marketing position that allows me to lead a team and achieve strategic objectives.

Digital marketing specialist with 3 years of experience in SEO, SEM, and PPC advertising. Proficient in Google Analytics and AdWords. Seeking a position that challenges me to think creatively and drives business growth through data analysis and optimization.

Marketing Resume Objective Examples

If you are just starting your career in marketing or looking to switch fields, a well-written resume objective can help you showcase your intentions and career aspirations. Here are a few marketing resume objective examples:

A recent marketing graduate seeking an entry-level position that will allow me to learn and grow within the industry. Strong writing and communication skills, with experience in social media and content creation.

Experienced sales representative looking to transition into a marketing role. Skilled in relationship building, customer service, and market research. Seeking a position that leverages my sales experience to drive revenue growth and brand awareness.

Marketing professional with 2 years of experience in print advertising and event planning. Seeking a position that allows me to combine my creative and organizational skills to drive successful marketing campaigns.

The summary/objective section of a marketing resume is critical to catching the attention of potential hiring managers. By incorporating your most relevant skills, experiences, and career goals, you can set yourself apart from other candidates and showcase your unique value propositions. Use these examples and tips to craft a captivating marketing resume summary/objective that gets noticed!

Showcasing Your Professional Experience

The professional experience section of your marketing resume is where you highlight your relevant work history and accomplishments. This is where you can demonstrate your expertise in various areas of marketing, such as branding, digital marketing, social media, and more.

Marketing Resume Professional Experience Section

When crafting this section of your resume, be strategic in including relevant experience that showcases your skills and achievements. Start with your most recent position and work backward. For each job, include the company name, job title, employment dates, and a brief description of your responsibilities and accomplishments in bullet points.

Marketing Resume Professional Experience Examples

Here are some examples of how to highlight your professional experience on your marketing resume:

Brand Manager , XYZ Company, New York, NY, August 2018 – Present: Developed brand strategy and managed marketing campaigns that resulted in a 20% increase in sales. Led the development of brand guidelines and executed a successful rebranding campaign.

Digital Marketing Specialist , ABC Agency, Chicago, IL, January 2015 – July 2018: Developed and executed digital marketing campaigns for clients across various industries, resulting in a 25% increase in website traffic and a 15% increase in lead generation. Managed social media accounts and implemented successful email marketing campaigns.

Marketing Coordinator , DEF Corporation, Los Angeles, CA, June 2012 – December 2014: Assisted in the development of marketing plans and executed promotional events that resulted in a 10% increase in attendance. Coordinated the production of marketing materials and managed the company’s social media accounts.

As you can see, these examples demonstrate the candidate’s ability to achieve results and deliver on key performance indicators.

Marketing Resume Action Words

Using strong action words in your bullet points can make your professional experience section more impactful. Here are some effective action words to use:

• Implemented
• Collaborated

By using action words, you can convey your skills and achievements in a more powerful way.

The professional experience section of your marketing resume should showcase your skills and accomplishments in a way that aligns with the job you’re applying for. By highlighting your achievements and using strong action words, you can demonstrate your expertise and stand out in a competitive job market.

Highlighting Your Marketing Skills

One of the most important sections of any marketing resume is the skills section. This is where you can highlight the specific marketing skills you possess that make you a valuable candidate for the job you are seeking.

Marketing Resume Skills Section

When crafting your marketing resume skills section, it’s important to include a mix of technical and soft skills that demonstrate your expertise in the field. Technical marketing skills may include things like web analytics, SEO, PPC advertising, CRM, and data analysis. Soft marketing skills may include things like interpersonal communication, creativity, problem-solving, and team collaboration.

Marketing Resume Skills Examples

Here are some examples of skills that you should consider including in your marketing resume skills section:

• Web Analytics: Google Analytics, Adobe SiteCatalyst, Piwik
• PPC Advertising: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
• SEO: Keyword research, on-page optimization, link building
• CRM: Salesforce, HubSpot, Zoho
• Data Analysis: Excel, Tableau, Google Data Studio
• Interpersonal Communication: Public speaking, pitching, negotiating
• Creativity: Content creation, graphic design, video editing
• Problem-Solving: Critical thinking, decision-making, strategy development
• Team Collaboration: Project management, team leadership, cross-functional collaboration

Remember that your marketing resume skills section should be tailored to the specific job you are applying for.

Different Types of Marketing Skills

Marketing is a broad field, and there are many different types of marketing skills that you may possess. Some common types of marketing skills include:

• Digital marketing: This type of marketing focuses on using digital channels like social media, email, and search engines to reach and engage with customers.
• Content marketing: This type of marketing focuses on creating and sharing valuable content that engages and informs your target audience.
• Brand management: This type of marketing focuses on building and maintaining a brand’s image and reputation in the marketplace.
• Public relations: This type of marketing focuses on managing a company’s relationships with the media and the public.
• Event marketing: This type of marketing focuses on planning and executing events that promote a company or product.

When highlighting your marketing skills, it’s important to focus on the specific skills that are most relevant to the job you are applying for. By showcasing your expertise and experience in these areas, you’ll be more likely to stand out from other candidates and land the job you want.

Leveraging Education and Certification

In today’s competitive job market, having a solid education and relevant certifications can set a candidate apart from the rest. Hiring managers tend to favor candidates who have made an effort to keep their skills up-to-date and demonstrate a commitment to the field.

Importance of Education and Certification

Education and certification are critical components of a strong marketing resume. By including these sections, candidates show the hiring manager that they are invested in their professional development and have the expertise they need to succeed in the role. When a candidate can demonstrate this commitment, it can make a positive and lasting impression on the hiring manager.

Marketing Resume Education Section

The education section on a marketing resume should list the candidates’ formal education achievements, such as degrees and certifications. In addition to formal education, listing coursework that relates to the position can be beneficial. For example, if the candidate took a course on digital marketing or social media strategy, it is relevant to list on a marketing resume.

When listing education on a marketing resume, it is important to highlight the highest education achieved first. For example, if a candidate has a master’s degree, they should list that before listing their bachelor’s degree.

Marketing Resume Certification Section

Certifications are a way for candidates to show their skills and expertise beyond formal education. Having relevant certifications in marketing can demonstrate that a candidate has completed training and has hands-on experience with a particular skill set.

Some certifications that candidates may want to consider including on their marketing resume include Google Analytics, HubSpot Inbound Marketing, and Hootsuite Social Media Marketing. Including relevant certification demonstrates to the hiring manager that the candidate is committed to understanding the latest tools and techniques used in marketing.

When listing certifications on a marketing resume, it is essential to note that not all certifications are equal in the eyes of a hiring manager. Candidates should consider including only the certifications that are most relevant to the job they are applying for and highlight those in the certification section.

Education and certification can set a marketing candidate apart from the rest. By leveraging these components in a marketing resume, job seekers can demonstrate their commitment to the industry and the skills they possess. Hiring managers will take notice of a candidate with a solid education and relevant certifications, so it is essential to include these sections in a strong marketing resume.

Emphasizing Achievements and Awards

Significance of achievements and awards.

Emphasizing achievements and awards in a marketing resume is critical to showcase the competencies and capabilities of the candidate. It helps the hiring managers understand the candidate’s significant contributions to the previous organizations and their willingness to go above and beyond in their job responsibilities, leading to business growth and success.

Highlighting achievements and awards boost the candidate’s chances of getting shortlisted for the next recruitment stage as it denotes that they are results-driven and have excellent work ethics. When the recruiter sees the candidate’s name popping up with awards and recognitions, they give more importance to their marketing capabilities and achievement, leading to a higher probability of landing a job offer.

Marketing Resume Achievements and Awards Section

The marketing resume achievement and awards section should be located immediately after the professional summary or objective. It should mention the critical achievements and awards obtained by the candidate in detail, using bullet points. It is important to include metrics and numbers that showcase the magnitude of success.

This section can start with a header like “Key Achievements and Awards” or “Honors and Recognitions.” The candidate should prioritize highlighting the achievements that align with the requirements of the job posting they are applying for. For example, if the job description requires expertise in digital marketing, the candidate should emphasize their achievements in that domain.

Marketing Resume Achievements and Awards Examples

Below are some examples that will give a better understanding of how to write the achievement and awards section in a marketing resume:

• Received “Most Creative Marketing Collateral” award for designing a brochure that led to a 30% increase in sales.
• Increased the social media following by 50% through strategic content planning and execution.
• Successfully executed a product launch campaign that led to a 70% year-over-year increase in sales.
• Achieved a customer retention rate of 90% by implementing customer-centric marketing strategies.
• Received recognition for outstanding leadership skills, which led to 20% improvement in team performance.

Note that these examples contain metrics and numbers that illustrate the candidate’s impact and contribution to their previous organizations.

Highlighting achievements and awards is a vital aspect of a marketing resume that showcases the candidate’s capabilities and work ethic. By focusing on the accomplishments that align with the job requirements, candidates can increase their chances of landing their dream job.

Using Numbers and Metrics to Demonstrate Success

As a marketing professional, one of the most effective ways to showcase your value to potential employers is by quantifying your accomplishments. In other words, using numbers and metrics to demonstrate success can help you stand out from other candidates and showcase the impact of your work.

Power of Quantifying Experience

Quantifying your experience helps to amplify your success in a tangible way. Hiring managers and recruiters are often looking for measurable results, and numbers and metrics can provide this. For example, stating that you “increased sales” doesn’t provide nearly as much information as stating that you “increased sales by 25 percent in six months by implementing a new lead generation strategy.”

By quantifying your experience, you can also help future employers understand the scope of your work. If you managed a campaign that received 10,000 views, this is a lot more impressive than simply stating that you “managed a campaign.” Including numbers and metrics helps to provide context and specificity to your accomplishments.

Marketing Resume Numbers and Metrics Examples

When it comes to crafting your marketing resume, including numbers and metrics can be incredibly powerful. Here are some examples of how you can use numbers to showcase your accomplishments:

• Increased website traffic by X percent
• Improved click-through rate (CTR) from X to Y percent
• Generated X new leads as a result of a campaign
• Boosted sales by X percent over the course of Y months
• Achieved X amount of social media engagement in a single week
• Managed a budget of $X for a successful campaign
• Led a team that achieved X percent market share in a competitive industry
• Developed and executed a successful email campaign that resulted in X percent conversion rate

These are just a few examples of how you can use numbers and metrics to quantify your success as a marketer. Remember to highlight the most impressive numbers and be specific about the impact of your work.

Using numbers and metrics is an important strategy for showcasing your accomplishments and demonstrating your value as a marketer. By quantifying your experience, you can provide context, detail, and tangibility to your work, making it more impressive to potential employers. Use examples like the ones above to help craft a marketing resume that will stand out from the competition.

Avoiding Common Resume Mistakes

As a marketer, your resume is your best bet to impress a potential employer and land an interview. However, common resume mistakes can easily obstruct your chances of getting that dream marketing job. Here are some common mistakes to avoid:

Common Resume Mistakes

1. grammatical errors and typos.

Grammatical errors and typos are a big “no-no” in resumes. An error-free resume shows that you are detail-oriented and possess strong communication skills – prerequisites for any marketing job. A small typo could negatively impact your chances of getting hired, so proofread your resume several times.

2. Using Clichéd Phrases

Using clichéd phrases, such as “team player” or “good communication skills,” can make your resume sound unoriginal and boring. Instead, focus on specific achievements and details that highlight your uniqueness and make you stand apart from other job applicants.

3. Poor Formatting

Poor formatting on a resume diminishes its readability and aesthetics. A cluttered and cluttered resume can be annoying and difficult to scan through. Keep a clean and organized format that highlights key information and makes it easily accessible to potential employers.

4. Focusing on Job Duties Instead of Achievements

Employers want to know what you achieved in your previous role instead of knowing what you did. Using buzzwords without concrete achievements may not convey your potential impact. Instead, showcase your achievements that highlight your skills and competencies by using specific numbers and data.

Tips to Avoid Common Resume Mistakes

1. tailor your resume.

Tailoring your resume to the specific job description can increase your chances of getting noticed by employers. It is essential to use the right keywords and to highlight achievements and experiences that appear relevant to the job description.

2. Keep It Concise

Employers are usually bombarded with applications, so keep your resume concise and to the point. Avoid using long sentences and paragraphs; use bullet points to simplify your resume content.

3. Highlight Your Achievements

Highlight your achievements and experiences by using specific numbers and data. Showing your potential impact on the previous job will attract employer’s attention at a glance.

4. Proofread

Proofreading is an essential step in ensuring error-free resumes. Ask someone to read and review your resume for grammatical errors, spelling mistakes, and formatting issues.

Conclusion:

Avoiding these common resume mistakes can make your application stand out and increase your chances of getting hired for your dream marketing job. By following these tips, you can create a compelling marketing resume that highlights your achievements and experiences, catches the employer’s eye, and ultimately lands you an interview.

Tailoring Your Marketing Resume for Applicant Tracking Systems (ATS)

As technology continues to evolve, so do the ways in which employers receive, analyze, and sort through resumes. Many companies now use Applicant Tracking Systems (ATS) to streamline the hiring process and efficiently manage the large volume of resumes they receive.

The significance of ATS for job seekers cannot be overstated. According to research, up to 75% of resumes are never seen by a human due to being filtered out by ATS. Therefore, it is essential for job seekers, especially those in the marketing field, to understand how to tailor their resumes to optimize their chances of being seen by recruiters.

Here are some tips for tailoring your marketing resume for ATS:

1. Use Relevant Keywords

The first step in optimizing your resume for ATS is to use relevant keywords that align with the job description. ATS scan resumes for specific keywords and phrases that match the skills and experiences required for the job. Therefore, carefully read the job description and include these keywords throughout your resume, such as in your skills section, job title, and job duties.

2. Simplify Formatting

While creativity is important in the field of marketing, when it comes to resumes, a simple and clean format is key. ATS can have difficulty reading resumes with complex layouts or graphics, so it is best to avoid them. Use a standard font, bullet points, and clear headings to make your resume more readable for ATS.

3. Avoid Using Tables and Graphics

Similar to complex layouts, tables and graphics can cause issues for ATS when scanning resumes. Instead, use simple text formatting to highlight key information, such as bold and italic fonts.

4. Proofread Your Resume

While not directly related to ATS, it is important to proofread your resume to ensure that it is error-free. ATS may have difficulty reading resumes with spelling or grammatical errors, and these errors can also negatively impact your chances with human recruiters.

By following these tips, you can increase your chances of passing ATS and getting your marketing resume in front of human recruiters. Remember to always tailor your resume to the specific job you are applying for and highlight your relevant skills and experiences. A carefully crafted marketing resume can set you apart from the competition and land you your dream job.

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11 Digital Marketing Resume Examples for 2024

Digital Marketing Resume

• Digital Marketing Resumes by Experience
• Digital Marketing Resumes by Role

Writing Your Digital Marketing Resume

You’ve heard the saying that the hardest part is getting started. When it’s time to  write your digital marketing resume or create a cover letter , staring at a blank page is undoubtedly the worst and most intimidating part of the process.

To help alleviate this stress, we’ve researched what hiring managers want to see on digital marketing resumes. Now we’re sharing our findings with you so you can  build a resume  with confidence.

These digital marketing resume samples have  helped digital marketers get interviews at companies like Slack and Stripe , so they’re a great place to get inspiration for your own resume. No matter what digital marketing role you’re striving for, use our writing tips and templates to help you land more interviews (and get the job) in 2024!

or download as PDF

Why this resume works

• To help you with the formatting process, you can choose a  resume template  so you can easily edit and rearrange sections to your liking. Just be sure to keep everything to one page!
• Think about what you’ve done and how that might translate to revenue or savings.
• For example, did you introduce a new tool that saved your company hours of manual labor? Did you implement new sales funnel techniques that created more conversions?

Digital Marketing Manager Resume

• Project ownership also means that you’re in charge of the outcome, so if you have definitive metrics related to your success, include them! 
• Beyond having proper  resume formatting , you should always  check your resume  multiple times before you hit “submit.”

Entry-Level Digital Marketing Resume

• If you have a college degree, an easy way to demonstrate your skills is by adding a “relevant courses” section. Include a handful of relevant marketing, sales, or communication courses to show what you’ve learned quickly.
• You can also add a projects section to show you have the drive to succeed as a digital marketer. Don’t have any projects? No problem! You can create a personal website or build your own social media following to showcase your skills.
• This three-to-four-sentence statement explains some of your skills, which job you’re applying for, and what you hope to bring to your future workplace. We’d recommend writing a full paragraph and then cutting it down in stages until you’ve got a concise statement that immediately sells your qualifications.

Senior Digital Marketing Manager Resume

• Since you’re applying for a senior role, your work must reflect increased responsibility. Always include any opportunities you’ve had leading a team or developing campaigns from scratch.
• Use strong action verbs like “built,” “supervised,” and “directed” to further highlight your leadership abilities!
• Although soft skills are important, most of your skills should be hard (aka technical) skills you’ve learned. Good examples include  Google Analytics ,  email marketing ,  SEO , and  paid acquisition

Digital Marketing Intern Resume

• Your metrics on SEO achievements, traffic conversions, and ability to leverage digital tools to grow ROI will add authority to your digital marketing intern resume.

Digital Marketing Executive Resume

• When listing down the skills in your digital marketing executive resume, remember to add research tools such as SEMrush and Google Analytics. Proficiency in these tools speaks volumes about your expertise in monitoring traffic data and staying on top of each digital trend!

Digital Marketing Strategist Resume

• Try taking inspiration from Noah’s first bullet point and see how his digital marketing strategist resume gets straight to the point and adds how his leadership in a backlink strategy improves domain authority by 62%!

Digital Marketing Coordinator Resume

• Recruiters want to see your metrics on sales, positive customer engagement, revenue generation, and unique solutions to business problems in your digital marketing resume.

Digital Marketing Analyst Resume

• So, that means you need to show the results of your work. What did you do that resulted in a positive impact on the company?
• For example, did you save time by automating reports? Did you uncover an insight through A/B testing that improved conversion or retention rate? You’ve done good things; now you just need to find and define them!
• The first option sounds much better, of course! Make the formatting process easier by using a  resume template  that’s easy to edit so you can move sections, add color, change fonts, and more. Make your resume as unique as you!

Digital Marketing Specialist Resume

• Use bulleted lists to make your skills and work experience points easy to skim or speed-read.
• Take every opportunity to demonstrate relevance toward the job at hand. Hopefully, your most recent jobs are also the most relevant, so all you should have to do is alter minor details to match the job description.
• Vouch for yourself by packing your work history with measurable examples of accomplishments, like retention rate boosts or large-scale projects.

Digital Marketing Director Resume

• Since you’re applying for a high-level position, you need to show how you’ve advanced in your career, which you can do by emphasizing your most recent accomplishments. Did you create new marketing campaigns that resulted in higher conversions? Did you acquire a host of new clients? Think back on what you’ve achieved and how you can use that to your advantage!
• For example, if you increased customer satisfaction rates, how much did they improve? How many departments did you work with? Adding numbers is an excellent way for employers to evaluate your work!

Related resume guides

• Marketing Manager
• Business Development

Your digital marketing resume serves as your first impression to employers, which means you want it to be formatted correctly for prospective employers. Correct  resume formatting  ensures your digital marketing resume is readable, logical, and professional. 

The most popular formats for resumes are the reverse-chronological, functional, and combination/hybrid formats.

Reverse-chronological, functional, and combination formats

• Reverse-chronological:  This format is the most popular and the most preferred by employers. (It’s the tried and true resume standard!) It’s the best format if you have a strong work history with no employment gaps. It’s also the best option to showcase experience because it provides a clear timeline of your career progression. In this format, your work history and experience are listed in reverse-chronological order, starting with your most recent position.
• Functional:  The functional format is usually used by individuals who have gaps in their work history, have changed careers a few times, or have little relevant experience. Your skills and abilities are listed first in this format instead of your work history. 
• Combination:  This format mixes the reverse-chronological and functional formats to place equal emphasis on skills and work history.

It’s difficult to know which format to choose when  writing your resume . If you’re unsure which to choose, it’s best to use the reverse-chronological format because it’s easy to read with a logical flow. Plus, it’s the unofficial standard for resumes, so employers (and the ATS) know how to scan it quickly.

Digital marketing resume header

You already know the importance of marketing, so when it comes to your resume header, this is where you should display relevant information prominently. It should be located at the top of your digital marketing resume.

The font you use for your name should be larger than that of the rest of the resume, and you should also include the job title (slightly smaller than your name) of the role you’re seeking.

Underneath your title and name, you need to put your contact information, starting with your email address. Avoid using the email you created in high school—if the only handle you have is [email protected], it takes just a few minutes for a tech-savvy individual such as yourself to set up a new Gmail account with a professional handle.

After your email, add your phone number in case employers wish to contact you directly. Then it’s up to you whether you list your location (just your city and state) and social media links. Your location may be important to alert employers to your availability for an in-person interview, but you can leave it out if you’re out of state.

If you have a LinkedIn profile or other professional websites, list the URLs in your contact header. This is a good way to showcase your skills and experience to employers. (Plus, many employers require your LinkedIn profile on your application.)

What you need to know about the ATS

When you’re applying for a digital marketing position, it’s important to know about applicant tracking systems, also known as the ATS. Employers use the ATS to scan resumes and filter through potential candidates. If your resume isn’t formatted correctly or lacks keywords, it will be filtered out, and you won’t be considered for the position.

If you’re using a  Google Docs resume template  or a  Word resume template , consider certain formatting elements to beat the ATS: 

• Use standard one-inch margins on all sides of your resume; reduce it by a half-inch if needed. This makes it easier for employers to read, and your digital marketing resume won’t look cramped.
• Choose a simple, standard font, such as Arial, Calibri, or Times New Roman. Don’t use a script or ornamental font because it will be difficult to read.
• Use a font size of 10-12 points for the body of your resume. Section headers should be larger at 14-16 points.
• Organize your resume logically with the most important information at the top. The easiest way to do this is to list your experience and education in reverse-chronological order. This format will ensure the reader will see your most recent experience and education first.

Your digital marketing resume writing guide

Though you’re a pro when it comes to marketing, it’s daunting to try and market yourself with only a single page.  Building a resume  is never going to be easy, but it can be a lot easier when you take it section by section.

Important factors in building your digital marketing resume:

• Resume objectives and summaries 
• Work experience 
• Digital marketing skills 
• Education and certifications 
• Projects, interests, and hobbies

Do you need a resume objective or summary?

A  resume objective  is a short statement explaining what you’re looking for in a job and what you can offer. A  resume summary  is a longer, more detailed explanation of your aggregated skills, experience, and accomplishments.

You won’t need to use either one for your digital marketing resume most of the time. For an objective or summary to work, it must be specific. Skip this section altogether if you can’t commit to customizing your objective/summary to  each job for which you apply .

Think you might want to include an objective or summary anyway? Here’s when you should consider using an  objective : 

• You’re changing careers
• You do not have much experience

And here’s when a  summary  might be the key to winning the day: 

• You have at least 10+ years of experience
• You want to highlight an accomplished work history

Excellent objective

Analytically-minded digital marketing graduate with a 12-week internship experience in social media management, analytics implementation, email acquisition, and web analytics. Eager to develop my skills under expert leadership within a team setting, where I can contribute to paid search and social media campaigns for Ritchie Bros. 

Why it works

This objective clearly states the company and the specific role the job candidate is seeking, pulling keywords, such as “paid search” and “social media campaigns” from the  marketing job description . The job seeker demonstrates why they’re a good fit for this role by beginning with appropriate background information and skills. 

Excellent summary

Seasoned and goal-oriented digital marketer with 12 years of experience managing and executing successful marketing campaigns across multiple channels, including online, offline, and mobile. I have a proven track record of increasing website traffic and conversions by more than 25% through SEO/SEM, social media, email marketing, and content strategy. Looking forward to joining a tech startup like Steadily, where I can accelerate the growth of the company through a decade-plus of experience and mentorship of junior digital marketers. 

This summary highlights 12 years of experience in digital marketing and explains why the candidate is suited for the job with quantifiable metrics aggregated across total work history. The summary also includes keywords like conversions and SEO from the job description.

Digital Marketing Work Experience

When writing the bullet points for your work history, think about relevant experience. Three to four job experiences are the sweet spot, but if you have fewer than two, we have some tricks that will improve your digital marketing resume. If you’ve had many jobs, keep them handy on a master resume, but don’t list every position; just include the most relevant ones that fit the job description. 

Writing your work experience bullet points

When writing work experience in a bulleted list, active verbs are the best way to describe your expertise and show your work in action. As a digital marketer, the following active verbs could serve you well:

• Strategized 
• Created 
• Automated 
• Optimized 
• Improved 
• Exceeded 
• Coordinated 
• Executed 

Avoid using passive language like “was responsible for.” Similarly, personal pronouns (I, me, my) are space wasters. 

The following three work experience bullet points are a solid start but still lacking:

• I managed a team of 10 employees
• Directed all online marketing campaigns
• Collaborated with management to enhance automation

To be fair, these bullet points have some solid information we can leverage, but they’re still too vague. They fail to demonstrate how your duties gave way to achievement. 

With active language, role specifics, and quantifiable metrics, these become much stronger bullet points:

• Managed a team of 8 junior digital marketers to increase online sales conversions by 10% within 3 months
• Directed an email campaign that increased website traffic by 22% in 2020
• Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours of manual reporting each week

Does every bullet point need some sort of metric or quantifier? No. However, it should be a goal to shoot for.

Demonstrate your impact with metrics

Let’s dive further into metrics. Metrics are important because they allow the reader to determine your effectiveness in your role and if you met expectations. These numbers must demonstrate how  you  impacted the company directly or indirectly.

So, when listing work history, include metrics that support your experience. Aim to have metrics in 60 percent or more of your bullet points, so you’ll be ahead of your competition. Metrics can be derived from several areas: 

• SEO and site traffic performance 
• Marketing campaign results 
• Conversion rate improvements 

For example, your job experience bullet points could look something like tho which you apply. If you’d rather not take the time to tailor it to each position, you’re better off leaving this section out. 

• Led SEO efforts and conversion funnels to generate 170K unique monthly visitors and $1.8M in monthly revenue
• Tracked email and social campaigns and identified areas to optimize in SEO, design, and content, resulting in an average of 7% more customers per month 
• Created reporting around paid marketing funnels and leveraged this to improve the conversion rate by 210% incrementally

Best digital marketing skills to include

There are two kinds of  skills to include on your resume : hard and soft skills.

Hard skills are technical abilities specific to the job, like A/B testing or Google Analytics. Soft skills are more general traits that employers appreciate across most jobs, like teamwork or communication. While soft skills are important, your digital marketing resume should contain  mostly hard skills . 

Hard skills might include:

• Social media advertising
• Brand awareness
• Google Analytics
• Email campaigns 
• Lead generation 
• Conversion funnels 

Soft skills (again, not the focus) might include:

• Interpersonal communication 
• Self-motivated 
• Detail-oriented 

These are ordinary hard and soft skills used in digital marketing, but there are many more for which an employer may be looking. Pay close attention to the keywords listed in the  marketing job description , then use that to tailor your skills section with six to ten relevant keywords. 

Education and certifications

At minimum, you’ll need a bachelor’s degree to begin your career in digital marketing. This means you can skip listing your high school diploma if you’ve got a degree. If you have a master’s degree, include your bachelor’s as well and list them in reverse-chronological order. 

Especially once you’ve gotten some years under your belt, you don’t need to include anything fancy. Just list the basics: 

• The name of your college or university
• Your degree
• How many years you attended (it’s fine just to list the graduation year)

If you want to show off further training, you can add a dedicated certifications section. Certifications don’t take the place of a degree, but some employers may request certain certs from you. There’s a world of certifications available for you to pursue through Google, Coursera, Facebook, YouTube, and many more.

Certs range in experience level, price, and requirements. If you do have a cert(s) or plan to pursue one, this sort of thing is simple to include. You can briefly list it in the sidebar or at the bottom of your resume. 

Do you need to add projects, interests, or hobbies?

Most resumes don’t include projects, but sometimes they can be helpful to give the recruiter more information about you, especially if you’re short on previous job experience. 

If you’re including projects on your digital marketing resume, treat projects as you would your work experience section by listing three to six bullet points under each. Like your work experience bullet points, your project bullet points will demonstrate your role in the project and the positive outcomes. Metrics are encouraged here, too. 

Projects could range from anything to developing a social media campaign for a small business or tinkering with a personal blog and optimizing SEO performance. 

Adding an  interests and hobbies section  isn’t the same as a projects section. Consider including this section if the job description references the importance of a good company cultural fit or if they seem pretty casual. Even if the company is casual, it’s not okay to list any ol’ thing. Binge-watching Netflix and napping on the weekends are not the kinds of things you want to advertise to potential employers (but hey, we understand the importance of a good nap).

Instead, opt for interests and hobbies for which you can intelligently demonstrate relevance to the job if asked during an interview.

For example, as a digital marketer, experimenting with French cuisine demonstrates that you’re a self-starter who is creative and doesn’t mind trying new things. As another example, playing rugby throughout college shows that you’re well-rounded and can balance your time well.

Tailoring your digital marketing resume to each job

If you’ve made it this far, you’re nearly there, just hang in there for this critical piece of advice.  Tailor your digital marketing resume to each job you apply for.

Tailoring your resume is easier than you think. You only need to slightly adjust the following sections:

• Work experience bullet points
• Objective/summary (if you included one)

We’ve discussed the importance of reading the job description carefully and including the keywords mentioned. Don’t do a copy/paste job, and be honest about your abilities. Include keywords strategically to show your employer that you have the skills and experience needed.

Ensure your resume is flawless

Lastly, don’t let your resume fall into anyone’s hands until it’s perfectly polished and error-free. Let your resume rest overnight before you return for a final look. For best results,  check your resume  multiple times and even better, have a friend or trusted colleague look it over, too!

Land your digital marketing job

At last, you made it! Maybe you still have to finishing  writing your resume , but we’re confident that your resume will be better with these tried and tested tips. 

Just remember:

• Your resume format matters greatly, and the reverse-chronological format is your best friend. 
• Use your contact header to market yourself quickly by placing it at the top of your document. 
• Plan to beat the ATS by including keywords in the job description.
• An objective or summary is optional, but if you want to include one, tailor it to the job.
• Use active language and metrics in your work experience bullet points to leverage your abilities.
• Job-specific technical skills, particularly those listed in the job description, hold more weight than soft skills.
• List your education in reverse-chronological order.
• Projects, interests, and hobbies might be appropriate to add if you’re short on experience. 
• Customize your resume for every job application.
• Never submit a resume unless it’s error-free, so check it multiple times!

There you have it! With these tips, you’re one step closer to landing your dream digital marketing job. Now, you can start  building your resume  and working on your digital marketing cover letter , so you can get more interviews.

We’re cheering you on! 

How To Write a Marketing Resume: Your Step-by-Step Guide (With Templates and Examples)

Preparing to write your marketing resume but not sure where to start? Then you’ve come to the right place. Keep reading for your complete marketing resume guide.

Although you may have the necessary skills and experience to land the marketing job of your dreams, you’ll need to do more. It is vital that you know how to write a marketing resume that sells your value to potential employers.

In this guide, we’ll highlight what you need to include in your marketing resume, walk you through the process of writing yours, and show you where to find the best resume templates. If you’d like to jump to a specific section, just use the clickable table of contents.

• What’s the main purpose of your marketing resume?
• What should you include in your marketing resume?
• How to write a marketing resume from start to finish: A step-by-step guide
• Where to find marketing resume examples
• Where to find marketing resume templates
• Marketing resume FAQs
• Key takeaways and next steps

Ready to perfect the art of marketing-resume-writing? Let’s go!

1. What is the main purpose of your marketing resume?

The main goal of your marketing resume is to show recruiters that you have the essential hard and soft skills and experience required for the job. Your resume should highlight your creativity and analytical skills—both of which you will need for any marketing role.

As much as hiring managers want to know that you’re a person, your marketing resume should contain more professional than personal information. It summarizes and presents the most relevant skills, qualifications, and experiences you have, allowing an employer to scan through and deduce whether or not you might be a fit for the role. It should be a simple, factual document (unlike your marketing portfolio , which is where you can really let your personality and your personal brand shine through!) 

2. What should you include in your marketing resume?

It can be quite the dilemma deciding what should and should not make it into your marketing resume. As much as you want to share detailed information about yourself and your skills, it’s important to keep it concise. You don’t want to create a 3-page resume.

These are the must-have sections and information for any marketing resume:

• Name and contact info: Include your  name, phone number, and email address.
• A personal summary: 2-3 profiling sentences at most, summarizing your abilities and professional goals. This is similar to the headline summary you can add to your LinkedIn profile.
• Links to relevant online profiles, like LinkedIn or a professional Twitter account.
• Link to your marketing portfolio: This is a personal website that highlights your skills and experience. You’ll find some marketing portfolio examples to inspire you here .
• Summary of key marketing skills: Include hard and soft skills relevant to marketing.
• Education: Share your educational background, especially major degrees and diplomas.
• Professional experience: Break down past job roles, including dates and your impact in each role.

Now we know what a marketing resume is and what it should include, let’s look at how to go about creating one.

3. How to write a marketing resume: A step-by-step guide

Now that you know what to include, let’s take a closer look at how to organize each section. We’ll also look into how you can use each section to highlight your value to the organization.

1. Choose a marketing resume template

Designing your own resume can be tedious, unless you’re a designer!  If you don’t have the time or know-how to make one from scratch, choose from the vast array of template options available. We’ll share a few places where you can find good templates later on in this guide. 

Keep the following in mind when choosing a template:

• Readability: Avoid overly aesthetic designs with illegible text. Design matters, but it would be pointless to submit a pretty resume that recruiters can’t read. 
• Design: We definitely recommend a pop of color on your resume, but keep it minimal. A two-column design might also make it easier to fit more information on your resume.
• Formatting: A 2018 Jobscan study showed that over 98% of Fortune 500 companies use an Applicant Tracking System (ATS) . These bot-like applications look out for keywords in resumes and are often unable to read images, charts, and other visuals. If your potential employer is one of such companies, then overly stylized resumes like infographic-style resumes, for example, may miss the mark.

In a nutshell: Aim to keep the layout and design of your marketing resume simple, clear, legible, and scannable for both humans and software!

2. Write a compelling summary

Your personal summary features at the top of your resume, and is your chance to pitch yourself—particularly when the job posting does not call for a cover letter. You should highlight your skills and the relevant experience you can bring to your new role, as well as what kind of opportunities you are looking for.

It can be nerve wracking to decide how to present yourself in three sentences. So, as a guide, here are three things to include in your personal summary:

• Unique selling point, i.e. your core skills and strong points, incorporating keywords from the job description
• Past work experience with quantifiable impact, if possible
• What you hope to bring to your potential role

Watch out: A common mistake people make in their summary statement is mentioning what they hope their potential new role will do for them. Sentences like “Marketer hoping to improve skills and gain industry experience” are a no-no, even for entry level jobs. Try these instead:

• Creative and analytical digital marketing specialist with expertise in email marketing. 2 years of experience growing a mailing list by 150% using marketing best practices.
• Seasoned digital marketing specialist working with B2B and B2C companies. 3+ years of experience developing and implementing SEO strategies to increase traffic and brand conversions by over 100%
• Social media marketer with proficiency in Google Analytics, PPC, and social media analytics. Team player with strong community-building skills and a tireless approach toward reaching marketing targets.

3. Add your contact information

This is crucial because recruiters often keep you updated about your application using the contact information provided on your resume. So, be sure to include a functional email address and phone number.

4. Add links to your marketing portfolio

In addition to your contact information and experience listed on your resume, hiring managers want to see your skills in action. Therefore, include a link to your marketing portfolio. This article explains how to create a marketing portfolio if you haven’t done so already. You can include a link to your marketing portfolio in the contact information section.

5. Highlight data-backed skills

This section allows you to expand on your personal summary. Again, refer to the skills mentioned in the job description. Of course, you don’t need to copy the description word for word, but make sure you prove your matching skills in this section.

Keep these other tips in mind for an impactful “Skills” section:

• Use bullet points to go straight to the point, saving time and page space, and making it easier for the reader to see your skills at a glance
• Skip the obvious skills like Microsoft Word proficiency and highlight skills that make you indispensable
• Include data to back up your skills . For example, how much did your SEO skills boost traffic? How many sales did your email marketing strategy generate? How much did your content strategy decrease your site’s bounce rate? Remember to use percentages for a stronger impact.
• Don’t forget soft skills like communication, teamwork, leadership, or community-building. As usual, add proof. How large a team have you led? How have you shown community-building skills? Be specific.
• Write in the active voice. Not only does this back up your communication and writing skills, but it highlights expertise more efficiently. For example, doesn’t “Led a team of 20,” sound better than “In charge of leading a team of 20…”?

6. Include your educational background

It’s natural to feel intimidated if you don’t have a degree in marketing , but that’s actually not necessary for starting a career in the field. There are many other ways to learn the necessary skills, many of which are transferable from other jobs, career paths, and fields of study .

Regardless of whether or not you’ve studied marketing specifically, be sure to mention your significant educational qualifications. Here’s what to keep in mind while filling out this section:

• Write your educational background beginning with your most recent qualification. 
• If you have a university degree and work experience, it may not be necessary to add your high school diploma—because it goes without saying that you have one. 
• Spell out your university’s name and mention the degree received in full. For example, University of Virginia, Charlottesville, VA Bachelor of Arts in Marketing [GPA] The same applies if you have a certification from a bootcamp or an online education provider.
• Where you do not have work experience yet, it might be worth showcasing any university honors, activities, or projects you’ve completed that are relevant to the field of marketing you want to get into
• If you do not have a university degree, mention your highest educational qualification and include any relevant certifications.

Read this article to find out which qualifications you need to become a digital marketing specialist .

7. Show your professional experience

Typically, in the marketing industry, your professional experience can outweigh any degrees or lack thereof. So be sure to include any and every relevant work experience. 

If you’ve never had a standard marketing job, talk about the times you tried your hand at marketing your own business. Did you ever manage your family’s business social media accounts? Do you have a blog for which you generate content ideas? Then share how much you’ve grown your audience. 

For each experience, add a subheading with the role, organization worked with, and dates showing the period spent at that role. Again, start from the most recent role to the least recent. The dates are vital because they show your career progression and the breadth of your experience. 

As you discuss your past roles, you also want to show the value you brought to past employers. So, use figures and specifically highlight what you accomplished during your time there. 

Now let’s take a look at some marketing resume examples to inspire you!

4. Where to find marketing resume examples

The following articles share some useful real-life marketing resume examples:

• Kickresume  

Before you start writing your own resume, we recommend reading through some of these examples to get a feel for what works well on a marketing resume. This will inspire you when it comes to creating your own!

5. The best marketing resume templates for 2022

As we mentioned, you can use a resume template to build the foundation of your resume. The good news is, there are lots of free, customizable options out there for you to choose from.

Here are some great resources for finding marketing resume templates:

• HubSpot’s round-up of free resume templates for marketing, sales, and service jobs
• Microsoft Word’s resume template
• Mac OS Pages resume templates
• Canva’s collection of free resume templates

These templates provide the basic framework and design that will ensure your marketing resume is professional, polished, and easy to read.

6. Marketing resume FAQs

Before we wrap this guide up, let’s answer some frequently asked questions about building a marketing resume.

How long should my marketing resume be?

Ideally, your marketing resume should be one page long, especially if you’re an entry level applicant. One-page resumes are easier to review and often present all the relevant information as concisely as possible.

If you’re a marketing veteran with years of experience enough to fill more than one page, then stick to a maximum of two pages. Any more than that and your resume is probably full of unnecessary information that will overwhelm the relevant content.

What is the best format for a marketing resume?

Marketing recruiters tend to prefer straightforward, traditional resumes. So, stick to basic, chronological resumes. 

As for document formats, .doc and .docx files are the most ATS-readable since they are text-based. But if the submission portal indicates that PDF files are acceptable, you can use those as well.

What will make my marketing resume stand out?

Clear writing, succinct bullet points, and obvious industry expertise will help you stand out on paper.

Should I optimize my marketing resume for certain keywords?

Yes, especially if you’re submitting your resume via recruiting software. Naturally, keywords such as “SEO” and “social media marketing” will pop up in most marketing resumes, so you don’t have to keyword stuff. However, it’s important to make sure you’re using industry terms as much as possible to keep your resume optimized.

What sections aren’t necessary for a marketing resume?

Some sections are optional and may be included based on your knowledge of company culture and whether you have room in your resume for additional sections. A few unnecessary but potentially valuable resume sections are:

• Career objective: Employers care more about what you’re bringing to the table than helping you build a career. So they may not be too interested in where you see yourself professionally in the future.
• Hobbies: This is also far from essential, but some hiring managers like to see a hint of personality. Plus, some hobbies speak to an analytic mind, grit, or even passion that helps managers see if you’re a good fit for the company culture.
• Relevant volunteer opportunities: These can be a great way to show expertise, especially if you don’t have strong professional marketing experience.
• Relevant honors or personal accomplishments: These can also speak to your personality and interests.

What’s more important, my marketing resume or my portfolio?

Both are critical. Not every job might require a resume, but it’s worth having one on hand to customize as needed instead of starting from scratch whenever you need a resume. Portfolios are crucial as a marketing professional; they go a long way in proving your skills and experience.

7. Key takeaways and next steps

Learning how to write a marketing resume can help you stand out from other applicants. To write a resume that gets recruiters’ attention, you have to be specific, data-driven, and strategic. Highlight your unique selling point as well as essential soft skills. It is also vital that you pay attention to the job description itself to know which skills to focus on in your resume.

Keep these steps in mind:

• Find an effective marketing resume template
• Write a compelling summary
• Add contact information, social profiles, and portfolio links
• Don’t forget to add educational qualifications
• Include skills and professional experience

You’re all set to write a winning marketing resume! If you’d like to learn more about forging a career in digital marketing, why not try out this free, self-paced course ?

You may also be interested in reading these guides:

• Am I a good fit for a career in digital marketing?
• How to create an awesome marketing portfolio: Your step-by-step guide
• The ultimate digital marketing specialist salary guide

• • Worked closely with the Creative Director to delegate and assign incoming creative requests.
• • Coordinated with multiple external agencies to manage partner customizations and significant request volume.
• • Assisted in the management of timelines, gathering and communicating programming information, and the creative review process.
• • Supported the team in managing an evolving suite of creative design assets.
• • Participated in weekly meetings to maintain an understanding of the financial services and marketing industry landscape.
• • Assisted in the development of creative assets and imagery requests.
• • Supported the execution of partner marketing campaigns.
• • Gained valuable experience in the financial services space.

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

Marketing Intern

Affiliate Marketing

Business Marketing

Content Marketing

Creative Marketing

Ecommerce Marketing

Email Marketing

Event Marketing

Experiential Marketing

Fashion Marketing

Freelance Marketing Consultant

Growth Marketing

Influencer Marketing

Marketing And Sales

Marketing Assistant

Marketing Associate

Marketing Coordinator

Marketing Specialist

Product Marketing

Sports Marketing

Telemarketing

Resume guide.

Resume Format

Marketing Resume Experience

Hard & Soft Skills

Certifications and Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

• Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
• Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
• Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
• Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

• Event Marketing resume
• Fashion Marketing resume
• Sports Marketing resume
• Influencer Marketing resume
• Email Marketing resume

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates  to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font . Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

• Title and current contact information
• A professional resume statement
• Details of past marketing experience
• Post-secondary education and any advanced training
• A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf) . This will preserve the look of your resume no matter what operating system or screen size they are using.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Already have a marketing resume ready to go? Run it through our resume checker  to get an in-depth analysis.

Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

The top sections on a marketing resume:

• Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
• Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
• Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
• Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
• Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

What recruiters want to see on your resume:

• Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
• Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
• Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
• Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
• Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order .

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

• • Execute direct email, push, and SMS marketing campaigns
• • Create new email templates and user journeys using Salesforce Marketing Cloud
• • Develop campaigns that are more personalized to the customer with updated graphics and other features
• • Optimize design layout to improve readability on all devices
• • Develop weekly reports for staff and executive officers

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.  

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

• • Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
• • Created 50+ email templates and user journeys using Salesforce Marketing Cloud
• • Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
• • Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
• • Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
• • Developed and presented 7+ reports to staff and executive officers every week

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

• The effect they had on adding new customers through developing new email marketing campaigns.
• Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
• The amount of workload they are comfortable handling.
• Experience in improving workflow and reducing production errors.
• The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80%  of job seekers  fail to take full advantage of the potential of their resume.  

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages  can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

• Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
• Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
• Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
• Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
• Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
• Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
• SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
• Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience  in:

• Content creation
• Sales or general retail experience
• Social media management
• Freelance design work
• Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills  are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

Best hard skills for your marketing resume

• Search engine optimization (SEO)
• Pay-per-click (PPC)
• Google analytics
• Content management systems (CMS)
• Social media advertising
• Email marketing
• Adobe Creative suites
• Market research
• Marketing automation software
• Articulate storyline
• HTML/CSS knowledge
• Customer relationship management (CRM)
• Data analysis
• Strategic planning software
• Graphic design tools
• Video editing software
• Conversion rate optimization (CRO)
• A/B testing
• Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills  that are crucial to be a successful marketer:

Best soft skills for your marketing resume

• Communication skills
• Problem solving
• Critical thinking
• Adaptability
• Analytical thinking
• Time management
• Decision making
• Collaboration
• Negotiation
• Emotional intelligence
• Customer service
• Attention to detail
• Relationship building
• Salesmanship
• Listening skills

Before we move on to the education section, let’s talk about tailoring your resume  to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

• Marketing/Digital marketing
• Business administration
• Communications
• Advertising
• Graphic design

When adding your post-secondary education, you want to include:

• Name of the degree
• School name and location
• Dates of attendance/graduation date
• Course description

First-time marketers with only an internship or summer job under their belt can add college coursework  in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

• • Introduction to Marketing
• • Marketing research
• • Consumer behavior
• • Salesforce management
• • E-commerce
• • Advertising and sales promotion
• • Principles of selling
• • Email marketing
• • Current Brand Activation Association (BAA) member

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

Best certifications for your marketing resume

• Google Analytics certification
• HubSpot Content Marketing certification
• Meta certification
• Salesforce Certified Marketing Cloud Email Specialist
• HootSuite Social Media Marketing Certification

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary  is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective  is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Now we have a more targeting resume objective that does an impressive job of stating:

• The years of experience
• Specific platforms where they have experience in
• The number of accounts they managed
• Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections  that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.  

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Here are some other special Enhancv resume sections  that you should consider adding to your resume:

• Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
• Spoken languages: This section is essential if the job requires mastery of a second language.
• Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
• Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
• Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

• Samples of content creation
• Social media strategy statistics
• Managed social media accounts
• Design work
• Email marketing campaigns
• Website projects
• SEO and SEM projects
• Press releases
• Publications

Where can you add a portfolio link? The header is the best place for this:

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

• Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
• Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
• List professional associations and networking groups that show you stay current with new trends and technologies.
• The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Marketing resume?

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Marketing Executive Resume - Sample & Guide for 2024

You’re a marketer. You’re smart. You’re creative.

You develop sales strategies that meet the needs of your target customer.

But when it comes to creating a winning resume, you’re out of ideas.

How do you make a marketing executive resume, anyway?

Surely it’s no different than a resume for any other profession, right?

Do you attach your marketing portfolio with your resume? Or do you include direct links to your best pieces of work inside?

As you can see, there are many questions that need to be answered before creating a successful marketing executive resume, and that was just the tip of the iceberg!

Fortunately, this guide will take you through a simple step-by-step process of creating a marketing executive resume.

• An example of a finished marketing executive resume that works
• How to write a marketing executive resume that’ll fill up your interview diary
• How to make your marketing executive resume stand out [with top tips & tricks]

Before we get into the details, here’s a marketing executive resume example, created with our very own resume builder :

Looks good, right?! Follow the steps below to create a marketing executive resume that get results, just like the above example.

Or, if you're applying for a different position in marketing, check out our related resume examples:

• Marketing Resume
• Sales Associate Resume
• Sales Resume

How to Format a Marketing Executive Resume

Before you start talking about your skills and experiences, you need pick the best format.

Doing so will make the life of the hiring manager easier, which will get you started on the correct foot.

The most common resume format is “ reverse-chronological ”, and it’s for good reason. Essentially, it allows the hiring managers to immediately see your value proposition, rather than hoping they read to the bottom of the page. We recommend starting with this format.

The following resume formats also get our approval:

• Functional Resume – If your skills are stronger than your work history, this resume format is recommended. It’s ideal for skilled marketers that don’t have a lot of executive experience or have gaps in their employment history.
• Combination Resume – Combining both “Functional” and “Reverse-Chronological.” This format focuses both on skills AND work experience. In opposition to the functional resume, you can use a combination resume if you have a wealth of work experience.

Once you’ve chosen your format, you need to organize your resume layout .

To keep it professional, we recommend:

• Margins - One-inch margins on all sides
• Font - Pick a font that stands out, but not too much.
• Font Size - Use a font size of 11-12pt for normal text and 14-16pt for headers
• Line Spacing - Use 1.0 or 1.15 line spacing
• Resume Length - Don’t go over the 1-page limit. For guidance, view these one-page resume templates .
• Unlike an accountant or lawyer, marketing specialists have more freedom on choosing an innovative resume design . Feel free to pick a more creative template to show that you can think outside of the box!

Use a Marketing Executive Resume Template

Writing an essay with Word is a pleasant experience. Creating a resume with Word is a different story all together!

Why? Well, formatting issues.

Formatting your resume should be a simple experience. But with Word, your entire resume layout can fall apart with just a small alteration. 

Want to skip formatting issues? Use a marketing executive resume template .

What to Include in a Marketing Executive Resume

The main sections in a marketing executive resume are:

• Work Experience
• Contact Information

Want to go a step further? You can also add these optional sections:

• Awards & Certification

Interests & Hobbies

That sounds great, but what do we write for each of these sections? Read on to learn how.

Want to know more about resume sections? View our guide on What to Put on a Resume .

How to Correctly Display your Contact Information

Now, this section doesn’t require flair, but it must be factually correct. Messing up the contact section can mean the hiring manager may not be able to reach you – disaster! 

The contact information section must include:

• Title - In this case, “ Marketing Executive ”. Align this to the role you’re applying for.
• Phone Number – Check, double-check, and then check again.
• Email Address – Use a professional email address ([email protected]), not your childhood email ([email protected]).
• Portfolio Link - Behance, Dribble, or your personal website
• (Optional) Location - Applying for a job abroad? Mention your location.
• Josh Fakester - Marketing Executive. 101-358-6095. [email protected]
• Josh Fakester - Marketing Whizz Kid. 101-358-6095. [email protected]

How to Write a Marketing Executive Resume Summary or Objective

Did you know that recruiters spend less than 6 seconds glancing over each resume?  

This interesting, yet scary fact highlights the importance of correct resume structure .

You need to immediately hook the recruiter.

You need to convince them to put your resume on top of the “yes” pile.

To do this, use a resume summary or objective .

As a marketer, you may know about “above the fold” call to actions. Similarly, both resume summaries and objectives are short and snappy paragraphs that go on top of your resume, just under your contact information.

But what is the difference between the 2 sections?

A resume summary is a 2-4 sentence summary of your professional experiences and achievements.

• Experienced Marketing Executive with a strong background in developing award-winning strategies for a diverse clientele. 5+ years of industry experience includes PPC campaigns, SMM, web design, brand development, and more. Strong history of developing and overseeing marketing campaigns that maximise profit.

A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.

• Motivated marketing specialist looking for an executive role at Marketing Company X. Passionate about maximising profit with effective marketing campaigns. Experience includes creating campaigns for my own personal projects while at University X. Skilled in WordPress, Facebook Ads Manager, Photoshop, ClickFunnels, and more.

So, which one is best, summary or objective?

Generally, we recommend going with a summary if you have any relevant work experience. An objective is suited to those who have the skills, but lack the industry experience (graduates, career changers, or those still studying).

• As a marketer, you may know that benefits sell. As such, make it clear how your experiences and skills will HELP the company.

How to Make Your Marketing Executive Work Experience Stand Out

Recruiters like to feel confident that you can do the job. There is no easier way to do this than to list your work experience .

Here’s the best way to structure your work experience section:

• Position name
• Company Name
• Responsibilities & Achievements

Marketing Executive

DiscoverGrowthDigital

11/2016 - 03/2020

• Managed 8 ad campaigns that had an average ROI of 45% in the last 2 years. 
• Proofread creative copy that improved conversions by 56%.
• Distributed statistical information to 127 staff members.
• Lead four successful promotional events of 1000+ people.

To separate yourself from the competition, you should focus on your achievements instead of daily tasks. This will allow the recruiter to see the obvious benefits in hiring you.

Instead of saying:

“Promotion manager”

“Lead four successful promotional events of 1000+ people”

Simply, the first statement is way too generic. It shows you were in charge of promotion, but it doesn’t show if were successful or the quantity of events you managed. 

The second statement shows that you managed more than one event, and you were successful in doing so. Hard numbers that prove your skills – can’t argue with that!

• Remember, you are going for an executive role. Be sure to show that not only are you skilled at marketing, but you also posses the skills to lead.

What if You Don’t Have Work Experience?

Maybe you’re a graduate looking for your first marketing job?

Or maybe, you have experience in marketing, but never in an executive role?

A recruiter will want marketing executives that they can rely on. Whether you have job experience or not, your portfolio of marketing work is the most important factor.

If you already have proof of your marketing skills (ad campaign statistics, copy you’ve written, or results you’ve got for clients) feel free to link to them in your resume (we’re going to explain how very shortly).

With that said, there is no time like the present. It is not too late to create a portfolio.

Here are several ways you can create a rich portfolio (and even get paid for it):

• Start freelancing (e.g.: UpWork , Fiverr , etc.)
• Ask your social circle if they need any help with their business
• If the above doesn’t work, become your own client! Show your skills by building your own website, create flyers, product packaging, and run Facebook Ad campaigns.

Are you recent marketing graduate? Make sure to check out our student resume guide !

Use Action Words to Make Your Marketing Executive Resume POP!

…are all common words that the recruiter sees time and time again.

However, you want to separate your resume from the competition, which means using power words to make your achievements stand out:

• Conceptualized
• Spearheaded

How to Add a Portfolio to Your Resume

A portfolio section is added in the same way that work experience is added.

Under a header named “ Portfolio ,” link to your portfolio (website or Behance / Dribble), and briefly talk about the projects. 

www.timmarketing.com

• Promotional Events - Lead four successful promotional events of 1000+ people (see pictures in the online portfolio)
• Email Campaigns - Created email campaigns for clients on UpWork
• SMM - Ran Facebook advertisement campaigns for Company X’s clients (see more in the online portfolio

If you want to keep your resume short, you can simply put a link to your portfolio or website in your contact information section.

How to Correctly List your Education

Next, it’s time to talk about your education.

There’s nothing too complicated with this section, just simply enter your education history in the follow format:

• Degree Type & Major
• University Name
• Years Studied
• GPA, Honours, Courses, and anything else you might want to add

B.A. in Marketing

Boston State University

• Relevant Courses : Principles of Marketing, Managerial Communications, Quantitative Methods, and Macroeconomics

Top 12 Skills for a Marketing Executive Resume

As the hiring manager is flicking through your resume, they want to see that you have the correct skills for the job.

Remember, the hiring manager has never seen your work. Even if you’re the world’s best marketer, you can still get rejected if you don���t make your skills clear to see.

Here are some of the most common marketing executive skills:

Hard Skills for a Marketing Executiv:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Campaign Management
• Google Analytics
• Content Management Systems (CMS)
• Product Packaging 

Soft Skills:

• Creative Thinking
• Communication
• Time-Management
• Team Player
• Generally, try not to list too many soft skills. You see, these are skills that everyone puts on their resume as they are hard to back-up. Any graduate can say they have creative skills, but not many can correctly use every CMS.

Here’s a more comprehensive list of 150+ must-have skills this year .

What Else Can You Include?

We’ve now covered every essential resume section .

But don’t call it a day just yet. You need your resume to stand out ! 

Doing a good job at the above sections should be enough to get you shortlisted, but adding extra sections can be the major factor in whether you’re hired for the executive role or not.

Awards & Certifications

Have you won a marketing award?

Have you completed any third-party marketing courses?

If you said yes to any of the above, make sure to mention them in your resume!

Here’s an example:

Awards & Certificates

• “Most Innovative Campaign” - MAFTA
• “The Art of Sales” - Coursera Certificate
• Google Ads Certified Expert
• “Critical Thinking Masterclass” - MadeUpUniversity

Companies will want to see that you’re passionate about all things marketing, not just in it for the money.

Showing off your own personal project is one of best ways to show you that you live and breathe marketing. 

For marketing, this is usually in the form of side hustles. Showing a website that you built via a range of marketing tactics will be impressive for all hiring managers.

Here are a few projects that you could mention:

• Managing a Facebook ad campaign for your e-commerce shop
• Using SEO skills to drive organic traffic to your blog
• Writing sales copy for local businesses 

Even though it might not be specific to your job, being able to speak a second language is always an impressive skill to a hiring manager. As such, feel free to add a language section if you have space.

Rank the languages by proficiency:

• Intermediate

Now, you may be wondering, “why would a recruiter want to know about my fishing hobby?”

Well, your hobbies reveal what kind of person you are. 

Most companies are looking for someone that will be pleasant to work with.

Hobbies show that you’ll be a good part of the team, especially if you enjoy social activities. 

Here’s which hobbies & interests you may want to mention .

Include a Cover Letter with Your Resume

Cover letters are still an important part of the hiring process.

You see, a cover letter is a specific and personal piece of content. 

Unlike an applicant that sends a generic resume to every company, a cover letter shows the hiring manager that you care about working for their company.

To create a winning cover letter, we must ensure that it is structured correctly. Here’s how to do that:

You should complete the following sections:

Personal Contact Information

Your full name, profession, email, phone number, location, and website (or Behance / Dribble).

Hiring Manager’s Contact Information

Full name, position, location, email

Opening Paragraph

It’s no secret that hiring managers skim through resumes and cover letters. As such, you need to hook the reader within the first few sentences. Use concise language to mention:

• The position you’re applying for
• Your experience summary and best achievement to date

Once you’ve sparked the reader’s interest, you can get deeper into the following specifics...

• Why you chose this specific company
• What you know about the company
• How are your top skills relevant for the job
• Which similar industries or positions have you worked in before

Closing Paragraph

Don’t just end the conversation abruptly, you should:

• Conclude the points made in the body paragraph
• Thank the hiring manager for the opportunity
• Finish with a call to action. This is a good way to start a conversation. A simple “At your earliest opportunity, I’d love to discuss more about how I can help company X” will work.

Formal Salutations

End the letter in a professional manner. Something like, “Kind regards” or “Sincerely.”

For more inspiration, read our step-by-step guide on how to write a cover letter.

Key Takeaways

If you followed all of the above advice, you’ve given yourself the best possible chance of landing that marketing executive role.

Let’s quickly summarize what we’ve learnt:

• Format your marketing executive resume correctly. Prioritize the reverse-chronological format, and then follow the best practices on content layout
• Use a resume summary or objective to catch hook the recruiter
• In your work experience section, highlight your achievements , rather than your responsibilities
• Make sure your portfolio is the best it can be. If you don’t have one, think about getting one
• Include a convincing cover letter to separate you from the competition

Suggested Reading:

• How to Make a Resume with No-Experience [21+ Examples]
• How to Create a Combination Resume [Examples + Template]
• How to Ace Interviews with the STAR Method [9+ Examples]

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Resume Worded   |  Career Strategy

Marketing manager resume summary examples.

Approved by hiring managers, here are proven resume summary examples you can use on your Marketing Manager resume. Learn what real hiring managers want to see on your resume, and when to use which.

• Marketing Manager
• Digital Marketing Manager
• Entry-Level Marketing Manager
• International Marketing Manager
• Marketing Campaign Manager
• Marketing Operations Manager
• Marketing Project Manager
• Marketing Strategy Manager
• Product Marketing Manager
• Senior Marketing Manager
• Marketing Manager resume templates
• Similar summary examples

Marketing Manager Resume Summary Example

The power of specific achievements.

When you mention a noteworthy achievement like a '35% increase in customer acquisition,' it provides a concrete example of your competence in the field. It not just adds credibility but also gives a clear picture of your potential impact on the new company.

The importance of data-driven strategies

Data-driven strategies are the backbone of modern marketing. When you highlight this, you signal your ability to use data effectively to drive results, which is a highly valuable skill in today's marketplace.

The strength of industry diversity

Experience across multiple industries shows adaptability and versatility. It suggests that you can navigate different business environments and apply your skills effectively, regardless of the industry context.

Digital Marketing Manager Resume Summary Example

Showcase your specific skill set.

Highlighting your knack for 'creating engaging content and driving online traffic' can set you apart in the crowded digital marketing space. It shows you understand the crux of digital marketing - it's not just about creating content, it's about creating content that pulls traffic.

Demonstrate experience in team management

By stating that you've 'managed a team of digital marketers,' you not only prove your leadership abilities, but also convey that you have experience in orchestrating a team effort, which is crucial in a field as collaborative as digital marketing.

Highlight technical proficiency

Stating your 'strong expertise in using Google Analytics and AdWords' is brilliant. These are key tools in a digital marketer's arsenal, and your proficiency with them signifies your technical competence and readiness to handle the data-driven part of the job.

Applying for jobs can feel like throwing your resume into a black hole. Our tool helps you optimize your resume so it gets noticed by the right people. Get a detailed analysis and personalized suggestions for improvement in just a few clicks.

Entry-Level Marketing Manager Resume Summary Example

Digital marketing skills.

Emphasizing your foundation in digital marketing strategies and analytics shows your understanding of the digital landscape and your ability to leverage data to guide decision making.

Adaptability in fast-paced environments

Highlighting your ability to work effectively in fast-paced startup environments indicates your adaptability and resilience, attributes that are highly valued in the dynamic field of marketing.

International Marketing Manager Resume Summary Example

Show off your strategic thinking.

Highlighting your expertise in 'developing and implementing global marketing strategies' signals that you're not just a doer, but a thinker. You can not only execute but also plan and strategize, a highly desirable trait in a marketing manager.

Demonstrate your global management skills

By stating that you’ve 'managed a diverse team of marketers across multiple countries', you show that you understand the importance of cultural sensitivity in international marketing and that you can lead a global team.

Marketing Campaign Manager Resume Summary Example

Prove your creativity and execution skills.

Stating that you're good at 'designing and executing successful marketing campaigns' shows that you're a complete package - you can both conceptualize creative campaigns and bring them to life.

Show your multi-channel management skills

Mentioning that you 'managed multi-channel campaigns' like email, social media, and direct mail, demonstrates your understanding of the multifaceted nature of modern marketing. It tells recruiters that you can navigate and manage multiple marketing channels simultaneously.

Marketing Operations Manager Resume Summary Example

Improving operational efficiency.

When you say you have a knack for optimizing marketing processes and improving operational efficiency, it suggests that you can bring a higher level of effectiveness to the team by refining existing procedures.

Budget management

Managing a marketing budget of $1M shows a high level of responsibility and trust in your past roles, as well as your capability to handle significant financial resources.

Marketing Project Manager Resume Summary Example

Leading teams and delivering projects.

By highlighting your experience in leading high-performing teams and delivering high-impact projects, you show that you can manage people and processes effectively to get results.

Economic efficiency focus

The focus on cost-effective solutions is a strong point, demonstrating that you are conscientious about budgets and can creatively maximize resources to achieve results.

Technical proficiency

Proficiency in project management tools like Asana and Trello speaks to your organizational skills and your ability to use technology to streamline processes and improve efficiency.

Marketing Strategy Manager Resume Summary Example

Strategic execution.

By highlighting your experience in formulating and executing marketing strategies that led to a significant increase in market share, you demonstrate your strategic thinking, execution abilities, and impact.

Building strategic partnerships

Managing strategic partnerships with key industry players shows your ability to build and maintain relationships that can enhance brand visibility and credibility.

Product Marketing Manager Resume Summary Example

Talk about results.

When you say you have a history of 'successfully launching and promoting products' and mention the 50% sales increase, it serves as concrete evidence of your competence. Concrete results resonate more with recruiters than vague statements.

Show your comprehensive campaign management skills

By mentioning that you've 'managed product marketing campaigns across multiple channels', you demonstrate your ability to handle complexity and your understanding of the multi-channel nature of modern marketing.

Senior Marketing Manager Resume Summary Example

Strategic marketing planning.

Highlighting your capability to develop and implement strategic marketing plans shows your ability to think long-term, set clear goals, and create actionable steps to achieve them. It's a clear indicator of your managerial acumen.

Evidence of impact

Successfully launching products in the tech industry provides solid evidence of your ability to bring new offerings to market successfully. This is a compelling way to showcase your track record of tangible results.

Digital marketing expertise

Showing expertise in SEO and SEM tools highlights your technical skills and shows that you understand the tools necessary for driving online visibility and customer engagement.

Marketing Manager Resume Templates

Social Media Manager

Virtual Assistant

Resume Summary Examples Similar To Marketing Manager Roles

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Resume Objective Examples Similar To Marketing Manager Roles

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Marketing Resume Objective Examples

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Marketing Resume Guides

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Comment rédiger un résumé LinkedIn : avec des exemples

• Équipe éditoriale de Smodin
• Publié le: 14 mai 2024

Faites-vous partie des centaines de chercheurs d’emploi qui cherchent à faire une impression durable auprès des recruteurs et des employeurs potentiels ? Il peut être décourageant de se sentir comme un simple numéro parmi une mer de diplômés prêts à démarrer leur carrière.

Mais vous n’êtes plus obligé de ressentir cela !

Rédiger un résumé LinkedIn convaincant peut faire TOUTE la différence dans la façon dont les employeurs potentiels et vos relations vous perçoivent. Il ne s'agit pas seulement d'énumérer vos titres de poste et vos responsabilités, il s'agit également d'élaborer un récit qui met en valeur votre personnalité, vos réalisations et vos aspirations.

Avec un résumé LinkedIn convaincant, vous pouvez vous démarquer. Et les créer peut être vraiment amusant, surtout avec l'aide d'un bon outil d'écriture comme Écrivain IA Smodin !

Avant Pour commencer, cependant, il y a quelques points à retenir :

• Commencez toujours par une bonne ligne d'ouverture ou un « accroche ».
• Vous pouvez vous détendre et vous amuser avec votre résumé ! Il n’est pas nécessaire que ce soit trop formel.
• Écrivez toujours à la première personne et écrivez comme vous parleriez.
• Essayez d'éviter les blocs de texte en divisant votre résumé en paragraphes ou en sections.

Vous pensez que vous êtes prêt ? Super! Ensuite, il est temps de commencer à taper et d'avoir le résumé parfait sur votre profil LinkedIn avec ces conseils ci-dessous.

1. Exprimez votre passion

Vous pouvez commencer votre synthèse LinkedIn en exprimant ce qui vous anime dans un contexte professionnel. Partagez ce qui vous passionne le plus dans votre travail et de l'impact que vous souhaitez avoir à travers cela.

Que vous souhaitiez résoudre des problèmes complexes, favoriser l’innovation ou aider les autres à réussir, vous devez vous assurer de laisser briller votre passion.

C'est une excellente façon d'ouvrir votre résumé, car il montre qui vous êtes dans un contexte professionnel et où vous pourriez potentiellement vous situer au sein d'une entreprise. Pour les employeurs, cela les aide également à voir si vous seriez un atout pour leur organisation particulière.

2. Définissez votre rôle actuel

Ensuite, vous souhaiterez définir votre rôle et vos responsabilités actuels. Assurez-vous simplement de le faire aussi simplement que possible, sans trop de jargon technique. Dans ce contexte, la simplicité est toujours la meilleure solution.

Par exemple, vous pouvez expliquer exactement qui vous aidez, quel type de problèmes vous résolvez et l'impact global de votre travail. Cela aidera les responsables du recrutement à comprendre où se situent vos points forts et à décider si vous seriez un bon candidat pour un rôle spécifique dans leur entreprise.

Vous pouvez également l'utiliser pour mettre en évidence les compétences pertinentes que vous pourriez posséder pour le secteur dans lequel vous travaillez – ou celui dans lequel vous travaillez. souhaitez travailler dans.

3. Décrivez votre parcours professionnel

Pendant que vous rédigez votre résumé, vous souhaiterez faire voyager vos lecteurs à travers votre parcours professionnel. Bien sûr, cela devrait mettre en valeur vos réalisations, vos transitions importantes et vos étapes importantes. Fondamentalement, tout ce qui pourrait potentiellement vous démarquer du « Joe moyen ».

C'est également une bonne idée de relier les points entre vos expériences passées avec votre rôle actuel et la manière dont elles ont façonné votre situation actuelle. Une expérience avérée de vos compétences et de votre valeur dans un rôle ou un secteur spécifique met en valeur votre valeur auprès des employeurs.

Si vous occupez des postes sans rapport ou si vous avez vécu quelques changements de carrière, vous pouvez également les considérer comme des expériences d'apprentissage précieuses.

4. Parlez de vos réalisations

Alors maintenant, il est temps de vous vanter (juste un peu) de ce que vous avez accompli dans un contexte professionnel dans votre résumé LinkedIn. Même s’il est important de ne pas paraître arrogant, vous ne voulez pas diminuer vos réalisations ! Au lieu de cela, vous souhaiterez énumérer vos réalisations de manière claire et directe.

Peut-être avez-vous dépassé vos objectifs de vente ou mené un projet avec succès. Si c’est le cas, vous voudrez l’inclure dans votre résumé LinkedIn ! Si vous avez reçu des prix ou des reconnaissances pour votre travail, c'est le bon moment pour les mentionner.

5. Montrez votre personnalité

L'authenticité est la clé d'un bon résumé LinkedIn. Vous voulez que les gens sachent qui you êtes – pas seulement ce que vous faites. En partageant des choses comme des anecdotes, des histoires personnelles ou même un peu d'humour, vous pouvez montrer votre personnalité et votre voix.

En restant fidèle à qui vous êtes, vous pouvez vous démarquer de la foule. Après tout, personne ne veut lire un résumé LinkedIn qui n’est qu’une répétition de celui de quelqu’un d’autre ! Bien qu'il y ait is une formule que vous pouvez suivre pour rédiger votre résumé, vous ne voulez pas perdre qui vous êtes dans un article générique.

Alors, peu importe ce que vous faites, n’oubliez pas d’être vous-même et de vous amuser !

6. Expliquez ce que vous aimez en dehors du travail

Vous avez donc parlé de votre parcours professionnel jusqu’à présent. Mais ce n’est qu’un aspect de qui vous êtes ! Ce n’est qu’un autre élément pour montrer votre personnalité. Et cela donne aux employeurs potentiels un aperçu de qui vous êtes en dehors du lieu de travail.

Partagez quelques informations personnelles sur vos passe-temps et intérêts, par exemple. De plus, si vous faites du bénévolat, vous pouvez également en parler !

Si vous pouvez les relier à vos atouts professionnels, c’est encore mieux ! Il montrera comment vos passe-temps enrichissent votre perspective personnelle et contribuent à votre réussite professionnelle.

7. Lancez un appel à l'action

Vous devez toujours terminer votre résumé LinkedIn par un appel à l'action. Avec cela, vous pouvez inviter les lecteurs à se connecter avec vous, à explorer les opportunités d'emploi ou à en savoir plus sur votre travail. Vous pouvez également leur faciliter le suivi à ce sujet. Vous pouvez le faire en créant un lien vers des ressources pertinentes ou en leur fournissant les informations de contact nécessaires.

Lorsque vous avez terminé, vous vous retrouverez avec un résumé LinkedIn plein de passion. Non seulement cela, mais il sera également rempli d’authenticité et d’une narration captivante. N'oubliez pas que l'histoire tourne autour you ! Et en utilisant ce guide et un excellent outil d'écriture comme Écrivain Smodin , vous pouvez créer un récit puissant qui attire l’attention et ouvre la porte à de nouvelles opportunités.

Exemples de résumé LinkedIn pour les récents diplômés

Si vous êtes récemment diplômé et que vous n'avez pas beaucoup (voire pas du tout) d'expérience professionnelle, alors pas de panique ! Il existe de nombreuses façons de contourner votre manque d’expérience tout en rédigeant un résumé étonnant !

1. Résumé LinkedIn de l'ingénieur logiciel

En tant que récent diplômé en informatique, je suis passionné par l'exploitation de la technologie pour résoudre des problèmes du monde réel.

Mes cours se sont concentrés sur le développement de logiciels, les algorithmes et la gestion de bases de données. Cela m'a fourni une base solide en codage et en résolution de problèmes.

Au cours de mes stages, j'ai contribué au développement d'applications web évolutives et j'ai appris davantage sur l'importance de la collaboration dans des environnements professionnels agiles.

Aujourd'hui, j'ai hâte de commencer une nouvelle carrière où je pourrai appliquer mes compétences techniques pour innover et créer des solutions incroyablement percutantes.

2. Résumé LinkedIn du graphiste

Armé d'un diplôme en design graphique et d'un esprit créatif, je suis vraiment motivé par le pouvoir de la narration visuelle.

Grâce à mes cours et à mes projets indépendants, j'ai appris à maîtriser les principes de conception, la typographie et Adobe Creative Suite.

Mes expériences de stage m'ont permis de m'exposer à la collaboration client et à la gestion de projet. En retour, cela a affiné ma capacité à transformer des concepts quotidiens en visuels et œuvres d’art convaincants.

Je suis ravi de rejoindre une équipe dynamique où je peux donner vie à mes idées et établir des liens plus significatifs grâce à la communication visuelle.

3. Résumé LinkedIn de la science des données et de l'analyse

Je suis récemment diplômé d'un diplôme en statistiques de l'Université Cornell et j'ai une fascination innée pour les informations basées sur les données.

Je suis extrêmement passionné par la recherche de modèles et de tendances qui encouragent la prise de décision dans le monde actuel axé sur les données.

Durant mes études, je me suis spécialisé dans les techniques de visualisation de données et de modélisation prédictive. J'ai également acquis une précieuse expérience pratique avec des logiciels statistiques comme R et Python.

En fin de compte, mon objectif est d'utiliser mes compétences analytiques à mon avantage. Je suis prêt à résoudre des problèmes complexes pour contribuer au succès de l'entreprise grâce à des informations exploitables.

4. Résumé LinkedIn du stratège en médias sociaux

Diplômé en communications créatives avec un don pour créer des récits convaincants et un contenu très engageant.

Grâce à mes études et à plusieurs stages, j'ai perfectionné mes compétences en marketing des médias sociaux, en création de contenu et en engagement communautaire pour plusieurs marques.

Je m'épanouit dans des environnements en évolution rapide où je peux allier ma créativité à des stratégies basées sur les données pour renforcer la notoriété de la marque et améliorer l'engagement du public.

Je suis ravi de rejoindre une équipe de personnes partageant les mêmes idées et d'apporter de nouvelles idées, des perspectives et des approches uniques au monde du marketing numérique.

5. Résumé LinkedIn du professionnel des ressources humaines

Diplômé en ressources humaines passionné par la promotion d'un lieu de travail plus inclusif et par le soutien à la croissance et au développement des employés.

Avec une base solide en principes RH et en droit du travail, je suis impatient d'appliquer mes connaissances pour aider votre entreprise à recruter les meilleurs talents, à rationaliser les processus RH et à favoriser la réussite globale de votre organisation.

Au cours de mon stage chez Business X, j'ai acquis une expérience pratique dans de multiples facettes des RH. Ceux-ci incluent les relations avec les employés, la gestion des performances et la mise en œuvre de stratégies telles que des initiatives de diversité.

Je m'engage pleinement à promouvoir la diversité, l'équité et, par-dessus tout, l'inclusion dans tous les aspects des pratiques RH.

6. Résumé LinkedIn de l'analyste financier

Je suis un récent diplômé en finance cum laude et je m'intéresse vivement aux marchés financiers et à l'analyse des investissements.

Je suis doté de solides compétences quantitatives et d'une solide compréhension des principes financiers. Cela me permet d'analyser les données, d'évaluer les opportunités d'investissement et de fournir des recommandations financières stratégiques basées sur les performances.

Au cours de mes études, j'ai acquis des compétences en modélisation financière, en gestion de portefeuille, en analyse de données et en évaluation des risques. Aujourd'hui, je suis prêt à entamer une nouvelle aventure au sein d'une carrière où je peux contribuer à une prise de décision éclairée et aider les entreprises à réussir financièrement.

Exemples de résumé LinkedIn pour attirer les recruteurs

Pour certains d’entre vous, avoir une expérience professionnelle n’est pas un problème. Au lieu de cela, vous souhaitez attirer les responsables du recrutement et les faire remarquer Un flux efficace peut augmenter Profil LinkedIn au-dessus de tous les autres candidats afin que vous puissiez obtenir l'emploi de vos rêves.

Eh bien, si tel est le cas, voici quelques exemples dont vous pouvez vous inspirer pour vous assurer de vous démarquer de la tête et des épaules.

7. Résumé LinkedIn du responsable marketing expérimenté

Professionnel du marketing chevronné avec une expérience en matière de renforcement de la notoriété de la marque et de renforcement de l'engagement des clients.

Mon expertise couvre le marketing numérique, la stratégie de contenu, la gestion de campagnes et la gestion des médias sociaux, en mettant l'accent sur la prise de décision basée sur les données.

Dans le cadre de mon rôle, j'ai dirigé avec succès des équipes interfonctionnelles pour exécuter des initiatives de marketing intégrées uniques et optimiser les mesures de performance globales.

Je suis connu pour mon esprit stratégique et ma résolution créative de problèmes, et je m'épanouis dans des environnements en évolution rapide où je peux générer des résultats et inspirer les équipes à aller au-delà des attentes. Je veux dépasser les attentes.

8. Résumé LinkedIn du directeur des ventes professionnel

Salut! Je m'appelle John et je suis un leader commercial accompli avec plus de deux ans d'expérience dans l'amélioration de la croissance des revenus et l'établissement de meilleures relations avec les clients.

J'excelle dans l'élaboration de plans de vente stratégiques et la négociation de contrats complexes, et je peux facilement identifier les opportunités de marché pour les marques et les entreprises.

J'ai une capacité naturelle à comprendre les besoins des clients et à adapter des solutions individuelles à des problèmes uniques. Cela a permis de dépasser constamment les objectifs de vente et de favoriser des partenariats à long terme pour les entreprises.

En tant que défenseur passionné d'un service client et d'un succès incroyables, je recherche de nouvelles opportunités pour utiliser mon expertise et stimuler la croissance de mon entreprise.

Exemples de résumés LinkedIn pour les transitions de carrière

Vous avez donc réussi à obtenir votre diplôme et à vous assurer un poste. Mais cela ne garantit pas toujours que vous serez heureux dans le rôle que vous avez choisi ! Par exemple, si vous avez étudié la finance, vous ne voudrez peut-être pas devenir comptable, n’est-ce pas ? Vous souhaiterez peut-être plutôt travailler dans la planification financière d’une entreprise ou montrer vos compétences en tant que banquier d’investissement.

Lorsque vous essayez d'effectuer un changement, vous pouvez utiliser ces deux exemples pratiques ci-dessous pour commencer :

9. Résumé LinkedIn du chef de projet en transition

Chef de projet professionnel en transition du secteur financier vers les énergies renouvelables.

Avec une expérience dans la direction d'équipes interfonctionnelles et la gestion de projets complexes, j'apporte une richesse de compétences transférables en gestion des parties prenantes, ainsi qu'en budgétisation et en planification.

J'ai été inspiré par le potentiel de l'innovation durable. Maintenant, je suis ravi de mettre en pratique mon esprit stratégique et mes capacités à résoudre des problèmes. Je suis ravi de les utiliser pour mettre en œuvre des initiatives percutantes dans le secteur des énergies renouvelables.

Je m'engage à poursuivre un apprentissage et une croissance continus, ce qui se traduit par mon désir de me lancer dans ce nouveau cheminement de carrière.

10. Changer de carrière vers un résumé LinkedIn de concepteur UX

Éducateur expérimenté en transition vers une carrière dans la conception d'expérience utilisateur (UX).

Avec une formation en conception pédagogique et une passion pour les solutions centrées sur l'humain, je pense apporter une perspective unique au domaine de l'UX.

Grâce à des cours et à un apprentissage autodirigé, j'ai acquis des compétences en wireframing et en prototypage. J'ai également une bonne compréhension des méthodologies de recherche utilisateur.

Ma capacité à sympathiser avec divers groupes d'utilisateurs et à traduire les informations en conception intuitive me distingue. C'est pourquoi je souhaite combiner mes compétences créatives avec mon esprit analytique pour créer des expériences utilisateur plus percutantes.

Que faire si je n'ai pas beaucoup d'expérience professionnelle ?

Ne vous inquiétez pas si vous manquez d'expérience ! Vous pouvez toujours faire de votre mieux dans votre résumé LinkedIn en mettant en valeur vos réalisations académiques. Vous pouvez également mentionner les projets et stages intéressants que vous avez réalisés.

Tenez compte de toutes les compétences pertinentes que vous avez acquises au cours de ces expériences, comme la résolution de problèmes ou le travail d'équipe.

Voici un autre conseil : essayez d'inclure quelques mots-clés dans les descriptions de poste liés à l'emploi de vos rêves. Cela aidera votre profil à apparaître dans les résultats de recherche !

Comment puis-je faire en sorte que mon résumé se démarque des autres nouveaux diplômés ?

Pour faire Un flux efficace peut augmenter La biographie LinkedIn se démarque des autres demandeurs d'emploi, personnalisez-la avec vos expériences et aspirations uniques. Vous pouvez également partager des exemples spécifiques de projets, de stages ou de cours qui mettront en valeur vos compétences et votre passion pour votre domaine.

Bien sûr, vous devez toujours utiliser un langage et une narration attrayants pour attirer l’attention de votre lecteur. Comme nous l'avons mentionné ci-dessus, inclure des mots-clés liés à votre secteur dans votre résumé LinkedIn peut optimiser votre capacité de recherche. Alors n’oubliez pas d’en ajouter quelques-uns !

Dois-je inclure mes intérêts personnels ou mes passe-temps dans mon résumé ?

Vous devez absolument incluez vos intérêts ou passe-temps personnels dans vos résumés LinkedIn. Cela peut égayer votre profil et donner aux gens un aperçu de votre vie en dehors du travail, ce qui peut contribuer à « humaniser » votre profil. N'oubliez pas d'inclure uniquement les passe-temps pertinents et d'ajouter un peu de « piquant » à votre image professionnelle.

Donc, si vos intérêts correspondent à vos objectifs de carrière ou montrent des traits intéressants comme votre créativité, alors n'hésitez pas et ajoutez-les. Il s'agit d'ajouter cette touche personnelle !

Quelle doit être la longueur de mon résumé LinkedIn ?

Les résumés LinkedIn doivent toujours être courts et précis. Mais qu’entendons-nous par un résumé concis ? Eh bien, cela devrait comprendre environ trois à cinq petits paragraphes contenant environ trois phrases chacun.

En gardant votre résumé court, vous pouvez éviter les tergiversations ou les murs de texte à lire par les recruteurs. Cela vous obligera également à inclure uniquement les informations les plus pertinentes !

Réflexions finales

Rédiger un résumé LinkedIn qui se démarque peut être plus délicat qu'il n'y paraît. C’est parce qu’il ne s’agit pas simplement d’énumérer les titres de poste. Il s'agit également de créer un récit qui met en valeur votre personnalité et vos réalisations.

Heureusement, en suivant quelques directives simples, vous pouvez créer un résumé LinkedIn intéressant qui vous distingue de vos pairs. N'oubliez pas d'ajouter quelques intérêts personnels et un appel à l'action pour conclure le tout ! Alors qu'est-ce que tu attends?

Il est temps de commencer à taper avec l'aide de Smodin.