marketing job description resume

Make it your own: If you have 6+ years of experience or are applying to a leadership role, go in-depth about your related experience (even if it means using two pages).

It's Just Like Marketing

As a marketer, you have a talent for communication and a solid understanding of what makes people buy. The good news is that by applying this knowledge to your own resume, you can easily stand out from the crowd.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

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3 Marketing Specialist Resume Examples That Got Jobs in 2024

Marketing Specialist Resume

Elegant marketing specialist resume, clean marketing specialist resume.

• Marketing Specialist Resume Writing 101

You’re an expert at building brand awareness and strategies that convert. Promotional campaigns are created, pricing strategies are designed, and all marketing channels are optimized to ensure company success.

But is your resume template as well-planned out as your promotional strategies?

While you excel at designing effective ads that grab a customer’s attention, creating a cover letter and a resume can feel more challenging. That’s why we’ve done the research for you and created our marketing specialist resume examples to help you land the job in 2024.

or download as PDF

Related resume examples

• Marketing intern
• Entry-level marketing
• Senior marketing
• Marketing assistant

What Matters Most: Your Marketing Specialist Skills & Work Experience

Marketing specialists may be involved in many aspects of a company’s marketing efforts, from branding to consumer experience optimization. That’s probably left you wondering what’s most important to include in the 6 to 10 top skills on your resume .

Ideally, you’ll want to use a mix of the top industry skills and the specifics of what the company emphasizes in the job description . For example, a company focusing on social media marketing may want you to have skills in social content design and influencer marketing.

Here are some of the best marketing specialist skills to put on your resume.

9 best marketing specialist skills

• Brand Development
• Staff Leadership
• Campaign Strategies
• Market Analysis
• Social Media Marketing

Sample marketing specialist work experience bullet points

As a marketing specialist, you know that the results you get matter. You should be citing the metrics-based impact your decisions have made on your resume. 

The best way to optimize these examples for success is by including data that marketing departments will care about the most. That’ll include brand awareness, impressions, and click-through rates, to name a few. 

Keep these to one-sentence examples to help hiring managers identify your key job skills during a quick review. It’s similar to trying to make short social media content that stands out when users quickly scroll through their feeds.

Here are a few samples:

• Monitored weekly social media content performance in HubSpot, identifying new opportunities that led to an average of 300 new followers weekly. 
• Oversaw the implementation of a new SQL system to organize customer data, which helped boost the effectiveness of retargeting efforts by 55%. 
• Designed an engaging and user-friendly lead generation page that increased email list signups by 34%. 
• Led a 20-person outbound calling team in a new lead gen campaign that added 873 new prospects to conversion funnels. 

Top 5 Tips for Your Marketing Specialist Resume

• You’ve likely added and improved many skills as your marketing career has grown. Therefore, putting your most recent work experiences first is an excellent idea. It’ll help emphasize your most relevant market analysis and brand development abilities. 
• If you were designing an email marketing campaign, you’d want to use an active voice to make your content stand out. You can do the same with the examples on your resume by using action words like “developed” or “managed.” 
• Consider how you design ads to make a great first impression when customers see them. You want to do the same with your application by keeping to an organized one-page resume so hiring managers can quickly identify your key promotional skills. 
• Marketing specialists often take a lead role in organizations. Aim to provide a mix of skills like how you manage employee relations and perform complex tasks like market trend identification. 
• Just like adding the wrong headline on your sales page would lead to a higher bounce rate, a resume with many errors can quickly lead to a hiring manager disregarding it. Always proofread to ensure you get the best results. 

Many marketing specialist roles require a bachelor’s degree in marketing or related fields, so you should list it. However, with your depth of promotional experience, your education doesn’t need to be a prominent focus on your resume, so keeping it in the margin or toward the bottom can work well. 

A resume summary can work well if you have ten or more years of marketing experience. It’s similar to how you immediately emphasize key details about a product to grab attention. In this case, it may be a few sentences about how you grew the revenue for a portfolio of accounts by $1.2 million. 

You probably have a lot of marketing experience, so limiting your resume to three or four jobs is a good idea. Aim to include your most recent positions and those that used a relevant skill set in staff leadership or brand development based on the company’s needs. 

• • Developed and executed a comprehensive digital marketing strategy, increasing online engagement by 50% within the first year.
• • Led a cross-functional team to launch a new mobile app, resulting in 100,000 downloads within the first three months.
• • Managed a budget of $500,000 for digital advertising, optimizing spend across platforms to achieve a 25% lower cost per acquisition.
• • Initiated a partnership with influencers, enhancing brand visibility and contributing to a 30% increase in social media followers.
• • Conducted market research to identify emerging trends, informing product development and marketing strategies.
• • Implemented a customer feedback loop, improving product offerings and customer satisfaction scores by 20%.
• • Coordinated online marketing campaigns across social media, email, and PPC, increasing overall campaign ROI by 15%.
• • Analyzed performance data to adjust strategies in real-time, enhancing campaign effectiveness.
• • Managed website redesign project, resulting in a 25% increase in session duration and a 10% decrease in bounce rate.
• • Collaborated with the sales team to develop lead generation strategies, increasing leads by 20%.
• • Assisted in the development and implementation of marketing plans, contributing to a 10% increase in market share.
• • Supported the execution of trade shows and events, leading to significant lead generation.
• • Conducted competitor analysis to inform marketing strategy adjustments, improving competitive positioning.
• • Managed social media accounts, growing the follower base by 15% over one year.

5 Marketing Specialist Resume Examples & Guide for 2024

Your marketing specialist resume must showcase a robust skill set in the latest marketing techniques. Highlight your proficiency in digital tools and analytics platforms, demonstrating a knack for effectively targeting and engaging your audience. Ensure your resume displays a proven track record of successful campaign management. Include measurable achievements that reflect your ability to increase brand awareness and drive sales growth.

All resume examples in this guide

Traditional

Marketing Specialist | Brand Development | Digital Strategy resume example

Resume Guide

Marketing specialist resume example

Resume format

Resume experience section

Hard & soft skills

Certifications and education

Resume summary/Objective

Additional sections

Key takeaways

The demand  for marketing specialists  is set to rise in the coming years. No wonder, marketing professionals are the backbone of any organization . Their ability to decode evolving consumer behaviors, master the digital transformation of marketing channels, and navigate fiercely competitive markets places them at the heart of business success .

T hese savvy specialists don't just keep pace; they craft customer-centric strategies and create brand identities that resonate deeply with audiences.

If this sounds like you, understanding how to translate your extensive expertise into an effective, succinct resume might seem like a challenge. The breadth of your skills and experiences can make it difficult to compress them into a single page.

No worries. This comprehensive guide is crafted precisely for you and will navigate you through:

• Avoiding the generalist label by emphasizing your top skills and capabilities.
• Learning to narrow down your expertise to align with what prospective employers seek.
• Demonstrating a commitment to continuous learning by including upskilling courses and staying up to date with trends and analytics.
• Quantifying your achievements in a way that sets you apart from the competition.
• Differentiating yourself by showcasing your unique personal brand.

A good marketing specialist resume captures the essence of your professional journey but also positions you as the standout candidate you truly are. So let’s see how it’s done.

Dive into our collection of marketing resume guides – we've got dozens to help you shine. Check them out!

• Digital marketing resume
• Digital marketing specialist resume
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• Marketing specialist cover letter

Marketing specialist  resume example

Here’s what this applicant does well in their resume:

• Demonstrates quantifiable achievements in past roles, such as increasing online engagement by 50% and launching a mobile app with 100,000 downloads, which highlights the impact of their work.
• Lists specific skills and certifications relevant to marketing, such as SEO/SEM, Google Analytics, and Advanced Digital Marketing certification, aligning their expertise with industry standards.
• Includes a mix of technical skills and soft skills, like project management and data analysis, showcasing a well-rounded candidate profile.

How to format a marketing specialist  resume

There are three basic resume formats  you can choose from. The ideal format depends on your work experience and whether you're transitioning to a new industry.

• Reverse chronological resumes   are ideal for those with solid experience within their field, emphasizing the experience section with detailed responsibilities and achievements, supported by quantifiable results.
• Functional resumes   cater to those with less than 10 years of experience or those shifting careers. It's worth noting that this format is less favored by recruiters as it highlights your skills and how you acquired them.
• Hybrid resumes  are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - often in a two-column layout showcasing experience on one side and skills, strengths, and key achievements on the other.

As for layout  and style , be mindful of the following :

• Nail your resume header  with marketable info: role description, social media handles, personal website, or portfolio.
• Use a clear, readable font size of 12pt . Marketing resumes allow for a pinch of friendliness, so why not choose Rubik as your main resume font? It’s sleek, quirky, and easy to read.
• Set margins to 1’’ for optimal readability . By the way, our super-simple resume builder  adjusts margins (and font size) for you, so you only need to think about the content of your resume.
• Stick to a one-page resume  if you have under 10 years of experience; opt for two pages  if you have more;
• Always save your resume as a PDF  before submitting it to a recruiter.

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While your marketing skills may be exceptional, your resume needs the “it” factor to get noticed.

A broad range of experience in several different areas will not impress the recruiter or the hiring manager. Why? Because the position is seeking a “specialist,” not a “generalist.”

To win over the recruiter and land the interview, you have to narrow your career achievements . Find the specific area of marketing that relates to the job posting and focus on just those skills. Show how you’ve mastered that specific area with examples, details, and wins. That’s what makes you valuable as a specialist.

Now, start thinking about your resume based on that “ laser-focused ” marketing prowess.

Pay close attention to the following resume sections  and you’ll get more calls for interviews.

The top sections on a marketing specialist resume

• Professional Experience . A dedicated section to demonstrate your career progression and tangible results in past marketing roles.
• Core competencies.  This part details specific marketing skills like SEO, content creation, and data analysis, showcasing your expertise.
• Education & certifications . Lists your academic background and relevant marketing certifications, affirming your professional qualifications and growth mindset.
• Professional summary.  A must-have highlighting your marketing prowess and achievements, setting the tone for your resume. A great place to show off your writing skills, too.
• Digital marketing projects . This additional section showcases successful campaigns you've led or contributed to, emphasizing your practical experience.

These bullet points are here for a reason. Recruiters will quickly review your resume, and if it lacks what they're searching for, it may end up in the "rejected" stack.

Therefore, as a marketing specialist aiming to catch the attention of HR managers, make sure your resume ticks off all the items from the list below.

What recruiters want to see on your resume

• Demonstrated expertise in digital marketing tools and platforms . Let’s face it, if you call yourself a marketing specialist, you have to be familiar with tools like Google Analytics, AdWords, and social media management software.
• Proven ability to increase traffic and conversion rates . Recruiters prioritize candidates who can show tangible results, such as growth in website traffic or improved conversion rates.
• Experience in content creation and SEO . The ability to create engaging content and optimize it for search engines is key, as it drives organic traffic and enhances brand visibility.
• Knowledge of data analysis and performance metrics . Recruiters value candidates who can analyze campaign performance and use insights to drive decisions, demonstrating a data-driven approach to marketing.
• Creativity in campaign ideation and execution . A track record of innovative marketing campaigns suggests a candidate can contribute fresh ideas and perspectives, crucial for staying competitive in dynamic markets.

A well-formatted marketing specialist resume is your quickest path to landing an interview. With a layout that's clean, easy to read, and packed with the keywords recruiters seek, you're positioned as a meticulous and dependable applicant.

Now that we've covered the importance of formatting, let's turn our attention to the experience section . This is where you'll articulate your unique value proposition.

How to write a marketing specialist resume experience

A lot of marketing people believe the best route to success is to be what is known as a “T-shaped marketer.” This is someone who develops broad knowledge of  a wide range of marketing tactics.

While that can lead to varied career experiences, it lacks the depth and subject matter expertise recruiters look for in a marketing specialist.

The opposite end of the spectrum is an “I-shaped marketer,” who only specializes in one specific field.

That’s good for a beginner, but you’ll need a bit more depth. You should shoot for 2-3 specialties. Anything more is inefficient and doesn’t go deep enough.

A marketing specialist resume should never keep the bullets of the experience section  generic, showing off multiple skills instead of results. Like this one:

• • Managed email marketing program for insurance sector business line.
• • Wrote, edited, and approved copy for internal and external audiences.
• • Created campaign materials for digital and traditional media.
• • Managed internal and external brand awareness campaigns.

This candidate makes three major mistakes:

• No quantifiable results . This experience section fails to show measurable outcomes (e.g., web traffic, conversion rate increases, etc.). There’s simply no evidence of effectiveness.
• Lacks keywords . No job-specific keywords  (e.g., SEO, digital analytics), risking ATS and recruiter bypass.
• Vague on tools and platforms . It’s important to detail proficiency in essential digital marketing tools (e.g., Google Analytics, CRM).

Check out how another candidate tackles their experience section and take notes.

• • Restructured email templates to include up to 3 visuals, shorter paragraphs, bullet points and calls to action, increasing click rates from 2% to 12%.
• • Optimized website pages with relevant keywords and improved formatting and readability, decreasing bounce rate from 62% to 34%.
• • Revised Facebook marketing strategy, which grew Facebook followers from 1,500 to 4,000 in 4 months and increased overall engagement ~40%.
• • Assessed email bounces to remove invalid and irrelevant contacts, boosting deliverability and open rates by 67%.

This experience section stands out for a few key reasons:

• Focus area.  This emphasizes the marketer's specialization in digital marketing. While their knowledge in other marketing areas may vary, it's the concentration on this specific expertise that truly matters.
• Clear results . It shows clear success stories, like boosting click rates and growing social media followers, with actual numbers to back up the claims. This makes it easy to see the candidate's impact.
• Specific actions taken : The candidate explains exactly what they did, such as changing email designs and optimizing web pages. This shows they know how to tackle problems and improve marketing efforts.
• Keywords used .  The section includes important terms like " optimized " and " revised strategy ," making it more likely to catch the attention of recruiters and ATS..
• Shows proactivity .  It's clear the candidate is always looking to make things better, whether that's through updating strategies or cleaning up contact lists. This shows they’re committed to getting better results.
• Technical and analytical skills : By detailing the steps they took and the improvements made, the candidate shows they're good with both technology and data analysis, which are crucial in marketing jobs.

We’ll explore each of those in more detail later in the article. First, let’s see how a marketing specialist can successfully quantify results on their resume.

How to quantify impact on your resume

Unlike roles with easily quantifiable outcomes, marketing achievements can be harder to measure. Marketing specialists must find ways to quantify their results, such as percentage increases in engagement or conversion rates.

Thankfully, tools like SEMrush, Google Analytics, and Ahrefs can provide metrics that specialists can use to highlight their successes in tangible terms.

As a marketing pro you probably already know how to use those, so be sure to include the following:

• Include the percentage increase in website traffic after SEO optimizations  to demonstrate your ability to improve online visibility.
• Detail the conversion rate improvement  from specific marketing campaigns to show your direct impact on sales or leads.
• Mention the growth in social media followers and engagement rates  to highlight your skills in building online communities.
• Specify the cost reduction achieved through more efficient ad spend , showcasing your ability to optimize budgets.
• Report the increase in email open rates  and click-through rates after revamping email marketing strategies, indicating your success in enhancing audience engagement.
• Quantify the number of leads generated  through digital marketing efforts to underline your contribution to business growth.
• Indicate the ROI  (Return on Investment) from marketing campaigns to demonstrate your strategic approach to achieving financial efficiency.
• Document the reduction in bounce rates  on key landing pages as a result of your content and design optimizations, proving your skill in improving user experience.

Try to integrate as many of these as possible into your resume's experience section to boost your chances of landing the job.

How to write a marketing specialist resume with no experience

If you've recently graduated and have a keen interest in marketing, you might be considering an internship or a junior position. Figuring out how to differentiate your resume can initially seem challenging, yet there are numerous strategies to capture attention.

As a marketing specialist lacking practical experience, it's crucial to build a resume  that emphasizes your transferable skills, relevant academic work, and any activities demonstrating your marketing capabilities. Below are some carefully selected strategies designed for you:

• Emphasize your educational achievements .  Highlight any relevant  marketing or business courses you've completed. Include specific projects or case studies you’ve worked on.
• Showcase your transferable skills . Creativity, analytical thinking, communication skills, and proficiency in digital tools (e.g., social media platforms, basic SEO knowledge, and content management systems) are highly desirable in marketing roles. Read further about effectively including hard and soft skills in your resume .
• Include your internships and volunteer work . Any internships or volunteer positions that involve  marketing tasks (even if not exclusively marketing roles) can be valuable. Detail the responsibilities you had and any positive outcomes or contributions you made.
• List certifications and online courses . If you've taken online courses or earned certifications in digital marketing, content creation, Google Analytics, SEO, or social media management, include these to show your initiative and commitment to learning.
• Detail your projects and personal initiatives . If you've managed a blog, run a social media campaign, or created  social media content  for platforms like YouTube or Instagram, highlight these experiences. Mention the goals, strategies you implemented, and any success metrics.
• Tailor your resume for each application . Align your resume with the job description of each application.  We can’t stress this enough . Use keywords and phrases from the job listing and focus on the relevant skills and experiences that match the role you're applying for.

Remember, your resume is your opportunity to market yourself. Even without direct experience, showcasing your potential, skills, and passion for marketing can make a strong impression on potential employers.

How to list your hard skills and soft skills on your resume

Here’s the deal. Marketing specialists are most valuable when they are capable of driving revenue for their employers.

Given that CEOs often view marketing as a "cost center" instead of a revenue generator, it's crucial to demonstrate your ability to align your efforts with the broader business goals of the company.

Resist the urge to flaunt every single marketing skill you possess in the skills section of your resume . Simply listing everything won't cut it. The real essence of being a marketing specialist lies in carefully selecting which technical  and interpersonal skills to highlight, showcasing your proficiency and impact.

Remember, at the end of the day, it's all about showcasing tangible results.

Listing hard skills is pretty straightforward. If you have enough space, you can dedicate a section to them on your resume.

We've made an essential list of technical skills you need to master to ensure your resume makes it through the recruitment process.

Best hard skills for your marketing specialist resume

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Content management systems (CMS)
• Email marketing platforms
• Google Analytics
• Social media advertising
• PPC (Pay-Per-Click) advertising
• Graphic design software (Adobe Creative Suite)
• CRM (Customer Relationship Management) software
• Data analysis and visualization tools
• HTML/CSS basics
• Video editing software
• Mobile marketing
• Influencer marketing tools
• A/B testing software
• Market research and analysis tools
• Digital campaign management
• E-commerce platforms
• Automation software
• Conversion rate optimization (CRO) techniques

Unlike hard skills which are acquired through education, training, and experience, soft skills  are learned through living and interacting with others. The bigger the range of soft skills you demonstrate, the easier it will be for you to solve problems and collaborate with people at the workplace.

Below is a list of the most common soft skills for marketers.

Best soft skills for your marketing specialist resume

• Communication skills
• Adaptability
• Problem-solving
• Critical thinking
• Emotional intelligence
• Time management
• Persuasiveness
• Attention to detail
• Stress management
• Organizational skills
• Negotiation
• Customer focus
• Project management
• Conflict resolution
• Analytical thinking

When including soft skills on a resume, it's best to integrate them into your experience and achievements sections, providing concrete examples of how you've applied these skills in practice. This approach will do better justice to your capabilities than simply listing them.

A great way to shine a light on your soft skills is the certifications section of your resume. Read on.

How to list certifications and education on your resume

For many marketing positions, education is more a requirement than a priority. The minimum education level is there to solidify a baseline level of knowledge and maturity.

Still, you can use your education section  to draw attention to areas that reinforce your goal for marketing specialization.

For example, if the job posting seeks someone with brand promotion skills, and you happened  to do a lot of promotional work for your college or university, then you can list that in the education section. All the extra effort you put into projects , volunteer  work, or coursework  could be listed here.

If that is not enough, you can even add relevant certifications  you have. Often they will show recruiters those precious soft skills that we mentioned above, like lifetime learning, self-motivation, and willingness to stay current with trends.

Best certifications for your marketing specialist resume

• Google Analytics Individual Qualification ( GAIQ )
• HubSpot Content Marketing Certification
• Meta Certification
• Hootsuite Social Media Marketing Certification
• Google Ads Certification

When listing your certs, follow these simple steps:

• Create a dedicated section . If you have several relevant certifications, create a separate section titled "Certifications" to draw attention to them.
• List each certification clearly . Provide the full name, followed by the abbreviation in parentheses if commonly used. This makes your resume easily understandable and searchable.
• Include the issuing organization . Mention the name of the organization that issued the certification. This adds credibility and allows employers to verify your qualifications  if needed.
• Mention the date of certification.  Include the date you received the certification. Also, include the expiration date if applicable to show that your qualification is current.
• Prioritize relevance and recency . List your certifications in reverse chronological order, starting with the most recent. More importantly, list only those most relevant to the job you're applying for near the top.
• Provide details if necessary . If a particular certification is especially relevant or impressive, consider adding a brief description of what the certification entailed, especially if it demonstrates key skills or knowledge that are directly applicable to the job.

How to write a marketing specialist resume summary or objective

We've saved the best for last. Trust us, crafting your career summary at the end of the resume-building  process is a smart move. By this point, you've likely detailed all your qualifications and professional experience, leaving just one task: eloquently summarizing your expertise and goals within a few sentences.

More often than not, this section will be the most impactful part of your resume. If not done effectively, you risk being overlooked among top applicants.

So, how do we approach summary writing?

As a marketer, you’ve been trained on how to translate features into benefits. But remember to stay focused. Your resume summary  needs to stay specific to the position you’re applying for. Writing a generic description of your broad experience will put you in the “generalist” category.

There are several specialized areas where you can apply your expertise:

• Social media
• Demand generation
• Lead generation
• Advertising

Having 4 specialties is over the top. Listing 3 specialties is better, but showing solid expertise in 2 specialties specifically related to the job posting is the key to success.

For example, if the company wants someone who can provide leads to the sales team, skip listing social media skills.

List only the areas that will interest the recruiter and separate you from the crowd of applicants.

Let’s look at the examples.

This candidate clearly has trouble presenting themselves. Here’s why:

• Too vague.  The summary lacks specific details about achievements and uses broad terms without offering concrete examples.
• Overused phrases . Terms like " driven and motivated " are often overused in resumes and don't distinguish the candidate from others.
• Missing quantifiable achievements . It doesn't include any numbers or results to back up claims of success.
• Lacks specialization . While claiming expertise in "all facets of marketing," it doesn't specify any particular area of strength.
• No mention of results . It doesn't articulate the outcomes of managing omnichannel campaigns, such as increased engagement or sales, leaving the reader questioning the impact of the candidate's work.

Bland, right? Also note that the length is more suited for a resume objective , rather than a summary. Unlike summaries which are 3-5 sentences long and focus on your achievements and value proposition, objectives are shorter and more suited for entry-level positions.

Check out the improved version below.

How does this version stand out?

• Special skills highlighted . It points out the candidate's strong skills in important areas like SEO and using social media for business, showing they have the right knowledge for the job.
• Clear results . The summary shows real results, like increasing web traffic by 40% and getting twice as many people engaged on social media, proving the candidate knows how to make a big impact.
• Proven success.  Mentioning a 25% increase in sales from campaigns shows the candidate can handle big projects and get good results.
• Data-driven approach.  Talking about using data to make decisions shows the candidate is smart about analyzing information to improve their work. (That’s what we meant by weaving soft skills into various resume sections).
• Focused on outcomes . It emphasizes the candidate's focus on achieving goals that can be measured, which is exactly what companies are looking for.
• Inclusion of buzzwords : Including “dynamic”, “excels”, “committed” and "growth hacking" adds a modern touch and shows the candidate can express themselves eloquently.

That's fantastic. But perhaps you think you have more to offer and want to secure that interview. Keep reading to discover how to enhance your resume with projects that are relevant to the job you're aiming for.

Additional sections for a marketing specialist resume

Your skills and achievements may range from highly specific to quite unique, but when applying for a job, it's best to leave hobbies like skydiving off your resume. Space is limited, so only include personal activities that are relevant to the position you're applying for. For instance:

• A portfolio : Showcasing your work can give potential employers a better sense of your skills and experience. Ensure the portfolio is relevant to the job you're applying for, well-organized, and easy to navigate. For optimal space usage, include a link to it in the header.
• Projects : If you've worked on any high-impact marketing projects or campaigns , detail them in a separate section and include tangible results.
• A custom section : “Interests” or a "My Time" sections can effectively present your passions and how your skills manifest in different areas of your life, offering recruiters a glimpse into your personality. Again, ensure that whatever you include here is related to the qualities expected of a marketer.

Another very popular section with marketing specialists is “Awards”. There are so many competitions out there! Check out the best practices below.

How to add awards to your resume

You might wonder why you need a dedicated section for this. In a sea of candidates, it's crucial to stand out in any way you can.

Indeed, an awards section  serves as another platform to highlight your professional expertise, with the added benefit of carrying a stamp of approval.

Here's what you need to know:

• Use bullet points for clarity . Organize the awards in bullet points for easy readability.
• Be descriptive yet concise . For each award, provide a brief description that includes the name of the award, the granting organization, and the date received. If space allows, include a short explanation of why the award was given.
• Prioritize relevance and prestige.  List awards that are most relevant to the job you're applying for first. If you have received awards from prestigious organizations or industry-recognized bodies, make sure these are prominently featured.

Crafting a standout resume as a marketing specialist isn't just about listing experiences—it's about strategically curating content that sells your unique brand. Here's how to ensure your resume not only highlights your strengths but also captivates potential employers, setting the stage for that exciting interview.

• Avoid being labeled as a generalist by carefully selecting which experiences and skills to include in your resume.
• Master the art of showcasing results on your resume to highlight your impact.
• Determine which elements to prioritize—skills, certifications, or experience—when crafting your resume.
• Decide on additional sections to include, ensuring your strengths are both relevant and compelling.

Looking to build your own Marketing Specialist resume?

• Resume Examples

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Marketing Job Description

Sample marketing job description. Marketing responsibilities vary according to industry, level of position and size of company. However these core responsibilities apply to the majority of jobs referred to as:

• marketing administrator
• marketing assistant
• marketing coordinator
• marketing officer
• marketing specialist

Select the relevant tasks and job requirements for your specific marketing position to create an accurate and detailed job description.

MARKETING JOB DESCRIPTION

General Purpose

Assist in planning, coordinating and executing marketing programs to support organizational objectives.

Main Job Duties and Responsibilities

• design and develop marketing materials
• liaise and correspond with outside vendors and suppliers
• monitor production of marketing materials
• oversee distribution of marketing materials
• draft press and media releases
• liaise with public relations and media contacts
• help prepare and conduct product presentations
• help plan, coordinate and participate in marketing events
• execute direct marketing campaigns
• prepare online marketing campaigns
• develop and implement strategies for social media platforms
• update company website and social media tools
• oversee loyalty and rewards programs
• conduct market research
• monitor competitive activity and market trends
• monitor and assess customer feedback
• maintain customer information via marketing database and CRM system
• collect and analyze data to prepare marketing reports
• track, coordinate and assemble data to measure outcomes of marketing programs
• communicate with sales and production regarding product and pricing changes
• maintain promotional materials inventory
• maintain archive of marketing materials
• ensure marketing activities comply with state and federal regulations

Education and Experience

• Bachelor's degree or equivalent
• customer service, marketing or sales experience
• understanding of the principles of marketing
• knowledge of marketing tools and techniques
• proficient in relevant computer applications
• proficient in social media marketing

Key Skills and Competencies

• planning and organizing
• communication skills
• attention to detail
• problem solving
• stress tolerance
• team player

Marketing skill requirements are constantly changing as digital marketing platforms evolve. Make sure your marketing job description is aligned to current marketing trends.

Latest Update Marketing Jobs 2023

Today, a successful marketer needs a growing list of new skills. A marketing professional is constantly building and creating digital content. A working knowledge of website creation and relevant coding skills are required for this. A profound understanding of social media is essential.

In addition a reasonable grasp of design will add value to a marketer's skill set. Basic graphic and print design knowledge coupled with an understanding of design applications enhances the candidate's value to the company.

Being comfortable working with data from various sources is another essential component to being a successful marketer. Data collection and analysis is key to the role of marketer in an organization.

In the current marketing environment it is important for marketers to develop these skills to remain relevant.

Your marketing resume and cover letter

Gain a full understanding of the marketing role and use this marketing job description to build a job-winning marketing resume.

Get your resume read. Adapt this marketing cover letter for your own use.

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Resume Worded   |  Proven Resume Examples

• Resume Examples
• Marketing Resumes
• Marketing Manager Resume Guide & Examples

Digital Marketing Manager Resume Examples: Proven To Get You Hired In 2024

Jump to a template:

• Digital Marketing Manager
• Online Marketing Specialist
• SEO Strategist

Get advice on each section of your resume:

Jump to a resource:

• Digital Marketing Manager Resume Tips

Digital Marketing Manager Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., digital marketing manager resume sample.

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

We're just getting the template ready for you, just a second left.

Recruiter Insight: Why this resume works in 2022

Tips to help you write your digital marketing manager resume in 2024,    improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Online Marketing Specialist Resume Sample

Seo strategist resume sample.

As a hiring manager who has recruited digital marketing managers at companies like Google, Amazon, and Facebook, I've seen countless resumes over the years. The best ones always stand out by showcasing the candidate's impact and results in their previous roles. In this article, we'll share some tips on how to create a strong digital marketing manager resume that will catch the attention of recruiters and hiring managers.

   Quantify your impact with metrics

When describing your achievements, always use specific numbers and metrics to quantify your impact. This helps hiring managers understand the scale and significance of your work.

• Increased website traffic by 150% year-over-year through SEO optimization and content marketing initiatives
• Managed a $500K annual digital advertising budget, generating a 10x return on ad spend
• Grew social media followers from 10,000 to 100,000 in 6 months, resulting in a 25% increase in online sales

Avoid using vague or generic statements that don't convey your true impact, like:

• Responsible for social media marketing
• Helped increase website traffic

   Highlight your experience with digital marketing tools

Digital marketing managers use a variety of tools to analyze data, automate campaigns, and optimize performance. Showcase your proficiency with the most commonly used and in-demand tools in your industry.

• Proficient in Google Analytics, Google Ads, and Google Search Console for SEM and SEO
• Experienced with marketing automation tools like Marketo, Pardot, and HubSpot
• Skilled in using social media management platforms such as Sprout Social and Hootsuite

Don't just list the tools without context. Mention how you used them to drive results:

Utilized Google Analytics and Optimizely to run A/B tests on landing pages, resulting in a 30% increase in conversion rates.

   Demonstrate your leadership and project management skills

As a digital marketing manager, you'll often be leading teams and overseeing complex projects. Highlight your experience managing people, budgets, and timelines.

• Led a team of 5 marketing specialists to execute a multi-channel digital campaign that generated 10,000 leads in 3 months
• Collaborated with cross-functional teams including product, sales, and customer success to align marketing strategies with business goals
• Managed agency relationships and vendor contracts to ensure timely delivery of creative assets and ad placements

Avoid focusing solely on your individual contributions. Show that you can lead and collaborate with others to achieve results.

   Tailor your resume to the job description

Customize your resume for each job application by highlighting the skills and experiences that are most relevant to that specific role. Mirror the language and keywords used in the job description.

For example, if a job posting emphasizes experience with email marketing, make sure to call out your achievements in that area:

Developed and executed email marketing campaigns that increased click-through rates by 25% and generated $500K in revenue.

Don't send a generic, one-size-fits-all resume. Tailoring your application shows the hiring manager that you've done your research and are truly interested in that particular opportunity.

   Include non-traditional digital marketing experience

Digital marketing is a constantly evolving field, and many skills can be learned outside of traditional work experience. If you have relevant projects, certifications, or volunteer work, include them on your resume.

• Google Analytics Individual Qualification certification
• HubSpot Inbound Marketing certification
• Volunteer experience managing social media accounts for a local non-profit organization

These experiences show your passion for digital marketing and your willingness to learn and grow in your field. They can help you stand out, especially if you are earlier in your career or transitioning from another industry.

   Showcase your adaptability and problem-solving skills

The world of digital marketing is fast-paced and ever-changing. Hiring managers want to see that you can adapt to new challenges and find creative solutions to problems.

In your resume, highlight instances where you:

• Successfully pivoted a campaign strategy in response to unexpected challenges or market changes
• Identified and solved a technical issue that was impacting website performance
• Developed a new process or tool that improved efficiency or productivity for your team

When COVID-19 disrupted our planned in-person events, I quickly developed a virtual event strategy that generated 5,000 leads and $1M in pipeline.

Showing your adaptability and problem-solving skills demonstrates that you can thrive in the dynamic world of digital marketing.

Writing Your Digital Marketing Manager Resume: Section By Section

  summary.

While a resume summary is optional, it can be a powerful way for Digital Marketing Managers to provide context and highlight their most relevant skills and experiences. A well-written summary can capture the attention of hiring managers and demonstrate how you can add value to their organization. However, it's important to avoid using an objective statement, as these are outdated and focus more on what you want rather than what you can offer.

When crafting your Digital Marketing Manager resume summary, focus on showcasing your unique value proposition and the key skills that set you apart from other candidates. Tailor your summary to the specific job you're applying for, incorporating relevant keywords and highlighting your most impressive achievements.

To learn how to write an effective resume summary for your Digital Marketing Manager resume, or figure out if you need one, please read Digital Marketing Manager Resume Summary Examples , or Digital Marketing Manager Resume Objective Examples .

1. Highlight your digital marketing expertise

Your resume summary is the perfect place to showcase your digital marketing expertise and the specific areas where you excel. Consider mentioning your experience with:

• SEO and SEM strategies
• Social media marketing campaigns
• Email marketing and automation
• Content creation and management
• Data analysis and reporting

By highlighting your key strengths, you can demonstrate to potential employers that you have the skills necessary to drive their digital marketing efforts.

Digital Marketing Manager with 5+ years of experience developing and executing comprehensive marketing strategies across multiple channels. Proven track record of increasing website traffic by 50% and generating leads through targeted SEO and SEM campaigns. Skilled in social media marketing, email automation, and data-driven decision making.

2. Focus on achievements and impact

While it's important to mention your key responsibilities as a Digital Marketing Manager, your resume summary should focus on the impact you've made and the achievements you've accomplished. Hiring managers want to see concrete examples of how you've contributed to the success of your previous employers.

When discussing your achievements, use specific metrics and data to quantify your impact. For example:

• Increased organic website traffic by 75% through targeted SEO strategies
• Generated $500K in additional revenue through optimized paid search campaigns
• Improved email open rates by 30% and click-through rates by 15%

By highlighting your achievements, you demonstrate your ability to drive results and add value to the organization.

Avoid using vague or generic statements that don't provide any real insight into your abilities, such as:

• Experienced digital marketer with a proven track record of success
• Skilled in various aspects of digital marketing
• Team player with strong communication skills

  Experience

Your work experience section is the core of your resume. It's where you showcase your career progression and highlight your most relevant and impressive achievements. For digital marketing managers, this section is especially important as it's an opportunity to demonstrate your skills in driving growth, managing campaigns, and leveraging digital channels.

Here are some key tips to keep in mind as you write your work experience section:

1. Highlight your digital marketing accomplishments

When describing your work experience, focus on your most impactful digital marketing accomplishments. Quantify your achievements whenever possible to give them more weight. Here are some examples:

• Developed and executed a social media strategy that increased followers by 50% and engagement by 30% within 6 months
• Implemented a new email marketing campaign that boosted open rates by 25% and click-through rates by 15%
• Managed a $500K Google Ads budget, optimizing campaigns to reduce cost-per-acquisition by 20% while increasing conversions by 35%

By highlighting specific, measurable results, you show the tangible impact you've had in your previous roles.

2. Use industry-specific action verbs

When describing your work experience, use strong, industry-specific action verbs to make your bullet points more impactful. Here are some examples of weak versus strong action verbs for digital marketing managers:

• Helped with social media campaigns
• Worked on email marketing

Instead, use action verbs that showcase your leadership and expertise:

• Spearheaded the development and launch of a new social media campaign
• Orchestrated a complex, multi-channel email marketing program

Other strong action verbs for digital marketing managers include: optimized, leveraged, executed, analyzed, and drove.

3. Showcase your experience with relevant tools and technologies

As a digital marketing manager, you likely work with a variety of tools and technologies to manage campaigns, analyze data, and optimize performance. Showcasing your experience with these tools can help demonstrate your technical skills and industry knowledge. For example:

Utilized Google Analytics, Mixpanel, and Tableau to analyze user behavior, identify trends, and create data-driven insights to inform marketing strategy

Some other tools and technologies to consider mentioning, if relevant to your experience:

• Marketing automation platforms (e.g., Marketo, Hubspot)
• CRM systems (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• SEO tools (e.g., SEMrush, Ahrefs)

4. Highlight your career progression and leadership experience

Employers want to see that you've grown and taken on more responsibility throughout your career. If you've earned promotions or taken on leadership roles, make sure to highlight that in your work experience section. For example:

Promoted to Senior Digital Marketing Manager after just 18 months, in recognition of strong performance and leadership potential. Managed a team of 5 marketing specialists and successfully mentored 2 junior team members

Even if you haven't had a formal promotion, you can still showcase your progression by highlighting how your responsibilities and scope of work expanded over time within a particular role.

  Education

The education section of your digital marketing manager resume should be concise and highlight your most relevant qualifications. Here are some tips to help you craft an effective education section that will catch the attention of hiring managers and showcase your skills and knowledge.

1. List degrees relevant to digital marketing

Include your highest degree first, followed by any other relevant degrees or certifications. For example:

Master of Science in Digital Marketing, XYZ University, 2018 Bachelor of Arts in Communication, ABC College, 2014

If you have a degree in a field not directly related to digital marketing, you can still include it, but focus on any relevant coursework or projects you completed.

2. Highlight relevant coursework and projects

If you are a recent graduate or have limited work experience, you can bolster your education section by listing relevant coursework, projects, or extracurricular activities. For example:

• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, Web Analytics
• Capstone Project: Developed and implemented a comprehensive digital marketing campaign for a local non-profit, resulting in a 30% increase in website traffic and a 20% increase in donations

3. Keep it brief for senior-level positions

If you are a senior-level digital marketing manager with extensive work experience, your education section should be brief and to the point. For example:

MBA, Marketing Concentration, University of XYZ

Avoid listing graduation dates, as this can potentially lead to age discrimination. Instead, focus on your most impressive and relevant educational achievements.

• Bachelor of Science in Marketing, DEF University, 1985-1989

  Skills

The skills section of your digital marketing manager resume is a critical component that can make or break your chances of getting hired. It's where you showcase your expertise and demonstrate how you can add value to the company. Here are some tips to help you craft a compelling skills section that will catch the attention of hiring managers and get your resume past applicant tracking systems (ATS).

1. Tailor your skills to the job description

One of the most important things to keep in mind when writing your skills section is to tailor it to the specific job you're applying for. Look closely at the job description and identify the key skills and qualifications the employer is looking for. Then, make sure to include those skills in your resume, using the same language and terminology as the job posting.

For example, if the job description mentions 'Google Analytics' and 'SEO', make sure to include those exact terms in your skills section, like this:

Google Analytics Search Engine Optimization (SEO) Social Media Marketing Email Marketing

Avoid simply listing generic skills without any context, such as:

Marketing Analytics Social Media

2. Focus on hard skills and tools

When it comes to the skills section of your digital marketing manager resume, it's important to focus on hard skills and tools rather than soft skills. Hard skills are specific, measurable abilities that are essential for performing the job, such as:

• Google Analytics
• Facebook Ads Manager
• Salesforce Marketing Cloud
• SEO tools (e.g. Moz, SEMrush)

Soft skills, on the other hand, are more subjective and harder to quantify, such as 'communication', 'teamwork', and 'leadership'. While these skills are important, they are better demonstrated through your work experience and accomplishments rather than listed in the skills section.

• Analytics : Google Analytics, Mixpanel, Tableau
• Paid Advertising : Google Ads, Facebook Ads Manager
• SEO : Keyword research, on-page optimization, link building

3. Be mindful of applicant tracking systems

Many companies use applicant tracking systems (ATS) to automatically screen resumes and filter out candidates who don't meet certain criteria. To ensure your resume makes it past these systems, it's important to include relevant keywords and skills throughout your resume, including in the skills section.

However, be careful not to simply stuff your resume with keywords in an attempt to game the system. Hiring managers can easily spot this tactic and it will likely backfire. Instead, focus on naturally incorporating relevant keywords and skills into your resume in a way that demonstrates your expertise and experience.

Skills: Google Analytics Google Ads (certified) Facebook Ads Manager Hootsuite (expert) SEO (on-page optimization, link building)

4. Be specific and use proficiency levels

When listing your skills, be as specific as possible and consider including your proficiency level for each skill. This helps hiring managers quickly understand the depth of your expertise and how you can contribute to the role.

For example, instead of simply listing 'Google Analytics', you could say:

Google Analytics (Advanced)

Or, if you have a certification in a particular skill, make sure to mention it:

Hootsuite Certified Professional Google Ads Certified

Avoid using vague or subjective proficiency levels, such as:

Google Analytics (Proficient) Social Media Marketing (Skilled)

Skills For Digital Marketing Manager Resumes

Here are examples of popular skills from Digital Marketing Manager job descriptions that you can include on your resume.

• Content Marketing
• Social Media
• Digital Media
• Inbound Marketing
• Advertising
• Online Advertising
• Digital Strategy
• Pay Per Click (PPC)

Skills Word Cloud For Digital Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Digital Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

How to use these skills?

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Resume Guide: Detailed Insights From Recruiters

• Marketing Manager Resume Guide & Examples for 2022

Improve your Digital Marketing Manager resume, instantly.

Use our free resume checker to get expert feedback on your resume. You will:

•  Get a resume score compared to other Digital Marketing Manager resumes in your industry.

•  Fix all your resume's mistakes.

•  Find the Digital Marketing Manager skills your resume is missing.

•  Get rid of hidden red flags the hiring managers and resume screeners look for.

It's instant, free and trusted by 1+ million job seekers globally. Get a better resume, guaranteed .

Digital Marketing Manager Resumes

• Template #1: Digital Marketing Manager
• Template #2: Digital Marketing Manager
• Template #3: Digital Marketing Manager
• Template #4: Digital Marketing Manager
• Template #5: Digital Marketing Manager
• Template #6: Online Marketing Specialist
• Template #7: SEO Strategist
• Skills for Digital Marketing Manager Resumes
• Free Digital Marketing Manager Resume Review
• Other Marketing Resumes
• Digital Marketing Manager Interview Guide
• Digital Marketing Manager Sample Cover Letters
• Alternative Careers to a Digital Marketing Manager
• All Resumes
• Resume Action Verbs

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