interesting case study in india

• Law of torts – Complete Reading Material
• Weekly Competition – Week 4 – September 2019
• Weekly Competition – Week 1 October 2019
• Weekly Competition – Week 2 – October 2019
• Weekly Competition – Week 3 – October 2019
• Weekly Competition – Week 4 – October 2019
• Weekly Competition – Week 5 October 2019
• Weekly Competition – Week 1 – November 2019
• Weekly Competition – Week 2 – November 2019
• Weekly Competition – Week 3 – November 2019
• Weekly Competition – Week 4 – November 2019
• Weekly Competition – Week 1 – December 2019
• Sign in / Join

• Criminal cases
• Indian rape laws

Most famous and controversial criminal cases in India

The article is written by Ansruta Debnath , a law student of National Law University Odisha. This article briefs various famous and controversial criminal cases in India. 

This article has been published by Sneha Mahawar .

Table of Contents

Introduction

Criminal cases that reach widespread fame generally have a scandalous element in them. On the other hand, some cases are just bizarre while others so horrific, people remain shocked for decades to come. This article enumerates certain famous and hotly debated criminal cases of the country. While this is not an exhaustive list, this author has attempted to include cases that highlight certain important aspects of the nature of the criminal law of India. Thus cases have been included from a wide range of crimes, from the most gruesome murders to shocking rapes, bizarre identity crimes, scandalous scams and even the killing of ‘ghosts’.  

Murder and killings

The tarakeswar affair (1874).

This case, the oldest in this article, involved a public scandal that occurred in 19th century Bengal during British rule. The case was called Queen v. Nobin Chandra Banerjee (1874) and here Nobin Chandra, a government servant was charged with the murder by decapitation of Elokeshi, his wife because of her love affair with the Brahmin head priest, or Mahant of the temple of Tarakeshwar. The Hooghly Sessions Court at Serampore took up the case and during the entire trial, the Court had transformed into a ‘theatre’. The media also contributed heavily to the increasing publicity of the case.

The defence attorney claimed that Nobin Chandra had committed the act in a fit of rage and to ensure that his wife had to belong to him. It was claimed that when Elokeshi confessed about her actions to the defendant, Nobin wanted to protect her and shift her from her parent’s house, over which the Priest had control. But the latter became aware of these plans and his goons prevented the shift from happening, leading to Nobin Chandra killing his wife. Nobin then immediately went to the Police to confess his crimes.

The entire series of events painted Nobin as the victim. The jury eventually acquitted the defendant on the grounds of insanity. But the Sessions judge overturned the judgement on the ground of “disagreement on the native sense of justice”  and sent the case to the Calcutta High Court wherein the defendant was held guilty.

However, Nobin was not the only person under trial. For the general public, Nobin was justified in his actions and the Mahant was the one that was the actual criminal. The Mahant was tried under Section 497 of the newly passed Indian Penal Code, 1860 and the Sessions Judge convicted the priest and imposed a punishment of three years’ rigorous imprisonment and a fine of Rupees 2,000. On appeal, the conviction was upheld. The public felt that Nobin Chandra was unjustly convicted while the Mahant had gotten away easily. Within three years, due to popular public demand and protests, Nobin Chandra was released from prison.

The murder of ghosts – Ram Bahadur Thapa (1959) 

This was a very peculiar case, called State of Orissa v. Ram Bahadur Thapa (1959) . J.B. Chatterjee of the Chatterjee Bros. firm in Calcutta employed Ram Bahadur Thapa as a servant. They had gone to Rasgovindpur, a village in Orissa’s Balasore district, to buy scrap from an abandoned airport outside of town. The local people considered that area haunted and the same was made known to the visitors. As they drove to the aerodrome late at night, they noticed a flickering light within the premises that seemed to move because of the strong winds. Thapa leapt into action, brandishing his khukri in the direction of the ‘ghosts.’ They turned out to be indigenous Adivasi ladies with a hurricane light who had congregated under a mahua tree to gather flowers. Thapa injured two women and killed another and thus was charged with Section 302 (murder), Section 326 (grievous hurt with dangerous weapons) and Section 324 (hurt with dangerous weapons) of the Penal Code. The Sessions Judge held that the accused committed the acts under a bona fide mistake of fact, thinking that he was attacking ghosts and not human beings and hence acquitted him relying on Section 79 , which talks about acts justified by law or acts which under a mistake of fact is thought to be justified by law. The petitioners challenged this through an appeal to the Supreme Court saying that through extra care and caution, this event could have been averted. But the Court dismissed these arguments and said that Ram Bahadur Thapa had to be accorded the protection of Section 79.

The Nanavati murder case (1959)

This case, K.M. Nanavati v. the State of Maharashtra (1961) is one of the landmark cases in Indian history and marked the end of jury trials in India. K.M. Nanavati was a respected naval officer who killed his wife’s extra-marital lover, Ahuja in 1959. Nanavati, after committing the crime went to the local police and turned himself in. The main point of contention was whether the action of Nanavati was due to grave provocation or it was a pre-mediated murder. The petitioners contended that during a confrontation of Nanavati with Ahuja, the latter stated that he “could not marry every woman he slept with”, which led to Nanavati killing Ahuja. Their arguments were based on the fact that Nanavati committed the murder in the heat of the moment and thus it was a case of culpable homicide, not amounting to murder. ( Exception 1 under Section 300 ). The Respondents contended that Nanavati had, after listening to his wife’s confession, dropped her and their children off to the cinema, gone to his ship to procure a rifle and then gone to visit Ahuja. It was contended that it was clearly implied that Nanavati had the intention to murder Ahuja and there was no sudden provocation. 

The jury of the trial court declared K.M. Nanavati was found not guilty with an 8:1 majority verdict. The verdict, like the Tarakeswar case, reflected the popular sentiment that sympathised with Nanavati. But the Session’s judge overturned the verdict and sent it to the High Court of Bombay wherein the Court held the accused guilty of murder under Section 302 of the Penal Code and sentenced him to life imprisonment. On appeal, the Supreme Court upheld the High Court judgment, saying that Nanavati had plenty of time to calm down and thus it was a case of premeditated murder. However, he was granted parole on grounds of ill health in 1963 and then later pardoned by the Governor of Bombay. The higher judiciary, purely on the touchstone of law, found Nanavati guilty. But beyond the realm of law is the world of morality; was Nanavati morally right in killing a man who had destroyed his marriage and family? The public opinion felt that Nanavati had been wronged, so did the jury, but not the law.

The contract killing of Mrs Vidya Jain (1967)

The case of Narendra Singh Jain is linked to the infamous contract killing of Mrs Vidya Jain in 1973. In this case, the defendant was Dr. N.S. Jain, the personal eye physician of the then-Indian President V.V. Giri, who conspired with his paramour, Chandresh, to hire two persons to murder his forty-five-year-old wife. 

The case involved several failed attempts to kill Mrs. Jain by engagement with various assassins, but the plan eventually got executed on 4 December 1967. The trial court charged all the accused under Section 120-B of the Penal Code for having entered into a conspiracy to commit the murder of Vidya Jain and under Section 320 for her murder. Some of the accused were also charged with Section 27 of the Arms Act, 1959 . 

Conspiracy comes into being the moment the agreement to commit the crucial act is reached, and it does not cease to exist so long as the intention of acting upon the agreement exists. When Chandresh and Rakesh (friend of Chandresh) went to hire Karan Singh as an assassin, the criminal conspiracy had come into existence and did not cease when the latter refused to execute what was assigned to him. The duo then engaged with another assassin who also refused, and the conspiracy continued. Finally, the inclusion of the final two assassins was also part of the criminal conspiracy. 

The crucial point of contention was the gravity of crimes of all the involved parties i.e., who should be more responsible for the crime of murder. The trial court had sentenced the accused to life imprisonment but on appeal, the High Court, in N.S. Jain v. the State (1977) increased the punishment of the two contract killers to death by hanging.

Tandoor murders (1995)

The Hotel Ashok Yatri Niwas of Delhi became the site of the very gruesome murder of a woman. The accused, hotel manager Keshav Kumar and co-owner of the hotel, Shushil Sharma was discovered to be stoking a fire in the kitchen tandoor with wood on that fateful night of 2 July 1995 by two police officers. Detecting a foul odour, the officers douse the flames and discovered that the tandoor was stuffed with partially burnt human remains, a torso and burnt bones. A black polythene sheet nearby bore traces of blood. The body was revealed to be of Naina Sahni, wife of Shushil Sharma. While Kumar was immediately caught by the police, Sharma fled and was later arrested by the Bangalore police and handed over to the Delhi authorities. The use of the tandoor to attempt to cover up the murder is what truly horrified people and made this become a case people could not stop talking about. Not many people remember that the tandoor was not the weapon of the murder, that Naina had been shot to death and the tandoor was only used to destroy the body. 

The trial was held in the sessions court in Delhi, in 2003 where Sharma pleaded that due to the media furore and the misdirected public hatred he would be subjected to an unfair and unjust trial. Therefore, he claimed, he should either be discharged or the trial be postponed but the same was not granted. Capital punishment was awarded to Sharma, placing the case in the ‘rarest of rare’ category, warranting the imposition of extreme punishment by the trial court. In State v. Sushil Sharma (2007) , the Delhi High Court admitted an appeal filed by Sushil Sharma, challenging his conviction and death sentence by the trial court. However, the High Court rejected these assertions and upheld the verdict of the trial court in this case. The Supreme Court, on the other hand, while reaching the conclusion that the accused were indeed liable to be convicted for committing the heinous crime of murder and brutally disposing of the body of the accused, said that the action of Sharma was the result of a strained individual relationship and not an offence against society. Thus, the Supreme Court in Sushil Sharma v. State (NCT) Of Delhi (2013) commuted capital punishment to life imprisonment, while also taking into account certain mitigating factors like the accused previous criminal record and the age of the accused.

The murder of Neeraj Grover (2008)

Neeraj Grover was a media executive. Maria Monica Susairaj was a Kannada actress who wanted to work in the TV industry. When she moved to Mumbai, Maria befriended Grover and they soon entered into an intimate relationship. However, Maria started having doubts about whether Grover was serious about aiding her career. The prosecution alleged that the plan to kill Grover was hatched on 6 May 2008, when Maria contacted Emile Jerome Joseph, her fiancé. On 7 May 2008, both Maria and Joseph killed Grover and chopped up his body. Later, Maria confessed to her crimes and led the police to the place where the body parts were burned. She also stated that Joseph had forced her to commit the act with him with the threat of rape. Later, the confessional statement was retracted by Maria. According to the Court’s analysis of Maria’s confession, it was concluded that only Joseph was responsible for the murder of the victim.

After considering the evidence, the Court held the accused guilty of both causing disappearance and destruction of evidence. The prosecution proved that Joseph killed the victim but the defendant pleaded the first exception to murder, i.e., culpable homicide due to the grave and sudden provocation. The Court ruled out premeditation on the part of Joseph and maintained that he was under provocation. Both of the accused were charged under Section 201 for causing the disappearance of evidence, with a maximum penalty of three years. Joseph was charged under Section 304 (1) of the IPC for culpable homicide not amounting to murder and was given ten years’ rigorous imprisonment as well as a fine of Rs 50,000. Maria was convicted under Section 201 of the IPC for the destruction of evidence and was given three years’ rigorous imprisonment and a fine of Rs 50,000. Joseph was also convicted under the same offence and given the same punishment, for which his sentence would run concurrently.

D.K. Basu and custodial deaths

Shri D.K. Basu, Ashok K. Johri v. State of West Bengal, State Of U.P. (1996) was a landmark judgement that elaborated on custodial deaths. The initial party to the case was West Bengal and D.K. Basu. D.K. Basu was the Executive Chairman of Legal Aid Services of West Bengal. Basu wrote a letter to the Chief Justice of India enumerating certain news articles in newspapers that have spoken about custodial deaths and instances of custodial torture. The letter emphasized the need to draw up guidelines that an arresting authority must follow while remanding a person to custody and to draw up victim compensation schemes in those scenarios of custodial death and torture. Because the issue that was mentioned in the letter was of gravity, the letter was considered to be a writ petition and accordingly proceedings were initiated. Later, Shri Ashok K. Johri wrote a similar letter to the Chief Justice about a custodial death in Uttar Pradesh and accordingly that letter was also considered to be a writ petition and the two were clubbed together. The state governments in their reply stated that custodial deaths were taken into consideration and appropriate actions were taken against the concerned individual. Further, the Supreme Court solicited the Law Commission to deliver an official report on this issue and accordingly the 113th report on “Injuries in Police Custody” was released. 

In the judgement, the Supreme Court reiterated that any type of torture or cruel, inhuman, or humiliating treatment, whether it occurs during an investigation, interrogation, or otherwise, is covered by Article 21. The rights protected by Article 21 cannot be denied to undertrials, convicts, detainees, and other detainees in custody unless they are refused in accordance with the method established by law, which may include reasonable restrictions on the right. 

The primary achievement of this judgement was that the Court gave out certain specific guidelines that had to be followed while making arrests. These included the need for arresting or interrogating officers to bear accurate, visible and clear identification and name tags with their designations and allowing one relative of the arrested person to be informed about the arrest and place of detention.

Cases where children were the victim

Renuka shinde and seema gavit : child killers (1990-1996).

In Maharashtra, a woman named Anjanabai, the matriarch of her family, taught and encouraged her family to murder and abuse young children for money. The entire episode came to light when her two daughters, twenty-nine-year-old Renuka Kiran Shinde, twenty-five-year-old Seema Mohan Gavit along with Renuka’s husband, Kiran Shinde, were arrested in 1996. The three, along with Anjanabai, were accused of abducting and killing children, particularly those less than five years of age. Although they were accused of abducting thirteen children between 1990–96 and killing nine of them, they were eventually charged with only five murders.

The sisters had managed to kidnap children from many major cities in Maharashtra and would keep these children in Pune at their residence. The modus operandi of the sisters was easy: they would keep the child with them, often preferring to physically carry them while they went about their business of snatching purses and petty thievery. The children were murdered when they attracted any attention or cried, or became too old to be carried in their arms. The sisters often committed the murder of these children in the most gruesome and cruel ways which included banging the head of the child to a wall until it died. The Supreme Court while ordering the death penalty for the accused observed that the decision had been reached after carefully considering the fact that the accused were a menace to society and that there was no chance of them being reformed. 

The mercy petitions of the sisters were rejected by the President on 31 July 2014. However, in January 2022, the Bombay High Court commuted their death sentence to life imprisonment on account of the state’s delay in seeking a decision on their mercy petitions after the Supreme Court rejected their appeal in 2006.

The Billa – Ranga Case (1978)

The main aim of Billa and Ranga, two hardened criminals who had just been released from Arthur Road Jail in Mumbai on the day the crime occurred, was to capture kids that they happened to come across and demand ransom from their parents. The unfortunate in this situation were two teenagers, Geeta and Sanjay Chopra who happened to come across their vehicle, a yellow Fiat and entered it to take a lift to the AIR office where they were to participate in a programme. Certain people realised there was a problem as the car sped away because the teenage duo had themselves realised the nefarious intentions of Billa and Ranga and had started fighting in the car and screaming from within. A police report was attempted to be made by one concerned citizen but the police refused to take the report citing jurisdictional issues.

At the same time, Billa and Ranga realised that the teenager’s family would not be able to afford the ransom they had in mind and immediately killed the two. The parents came to know that their children were missing when they did not hear them on the radio in that programme the children were supposed to be in. An FIR was filed and subsequently, the bodies were discovered, making the case a murder case. 

Due to extensive media coverage, the murderers were soon captured and upon investigation, it was found that after Sanjay was killed, Geeta was stripped naked, raped and then killed. The High Court observed that the accused had a diabolical plan of a cold-blooded, ruthless, cruel murder of two young innocent teenagers and deserved no mercy. Thus the death penalty was awarded and the Supreme Court also upheld the verdict. 

A major point of the case was the courage shown by the teenagers as witnesses said that they put up a big fight and as a result, Billa had to receive stitches from a hospital. The Indian government bestowed the Kirti Chakra gallantry award on Geeta and Sanjay Chopra on 5 April 1981. In 1978, the Indian Council for Child Welfare instituted two annual bravery awards for children under the age of sixteen, the Sanjay Chopra Award and the Geeta Chopra Award, given each year along with the National Bravery Award. Yet the point remains that had the police gotten into prompt action, this murder could have been prevented.

Cases that triggered changes in Indian rape laws

The rape of mathura (1972).

The Mathura rape case was an instance of custodial rape that occurred in the March of 1972 when a tribal girl was allegedly raped by two policemen on the compound of Desaiganj Police Station in the Gadchiroli district of Maharashtra. 

The case first came to the sessions court in 1974 where it held that because Mathura was “habituated to sexual intercourse”, her consent was voluntary and thus there was sexual intercourse but not rape. The Nagpur bench of the Bombay High Court on appeal held that there was rape and sentenced the two policemen to one and five years of imprisonment. The Court observed submission to rape under threat or fear is not a valid form of consent.

But the Supreme Court, in Tuka Ram And Anr v State Of Maharashtra (1978) , overturned that judgement and acquitted the accused. Due to widespread protests, the Government of India eventually brought about the Criminal Law Amendment Act, 1983 which made a statutory provision in the face of Section 114 (A) of the Indian Evidence Act of 1872 . It states that if the victim says that she did not consent to the sexual intercourse, the Court shall presume that she did not consent as a rebuttable presumption.

Bhanwari Devi rape case (1992)

Bhanwari Devi was an Indian social worker from Rajasthan who was gang-raped in 1992 by men who were enraged by her efforts to prevent their family from having a child marriage. Her subsequent treatment by the police and the accused’s subsequent acquittal in court drew enormous national and international attention, and it became a watershed moment in India’s women’s rights movement.

In 1995, the Session’s Court acquitted the accused stating that because the husband of Devi was nearby, rape could not have happened. But, upon pressure from various groups, the Rajasthan State Government appealed the decision in the High Court but because two of the accused were already dead, only one hearing took place.

This case was important because after being inspired by Devi, a number of women’s organizations led by one called Vishaka filed a Public Interest Litigation in the Supreme Court against the State of Rajasthan and the Union of India through Vishaka & Ors v. State Of Rajasthan & Ors. (1997) This led to the formation of the Vishakha guidelines which dealt with sexual harassment in the workplace.

The Nirbhaya gang-rape (2012)

This is a case that sparked widespread protests and triggered changes in major rape laws in India. The gruesome and horrifying gang rape of Jyoti Singh also called Nirbhaya or the Unafraid , brought the entire youth of India to the streets. Instead of victim shaming, the people of India screamed her name as it had become a source of strength in the face of the fear of the unsafe nature of the Delhi streets. Women and the youth week seemed to have enough and were poised to fight for their rights. After a long legal battle, the accused were finally hanged in the Tihar Jail in the March of 2020.

The changes made in the rape law were substantial. A committee was set up under a former judge of the Supreme Court, J.S. Verma to suggest amendments in the criminal law. The report found that crimes against women were directly linked to failures of the government and the police. The major suggestions of the report were to make rape punishable by life sentence instead of death as it had been seen that the death sentence did not act as a deterrent and cleared ambiguity over the control of the Delhi police in such cases. The committee, however, did not favour setting the official age of a juvenile at sixteen rather than eighteen.

For starters, through the Criminal Law Amendment Act, 2013 the definition of rape was changed in Section 375 to include the insertion of any object in the vagina or rectum of a woman.  Further, The punishment for rape is seven years at the least and may extend up to life imprisonment ( Section 376 ). Any man, be it a police officer, medical officer, army personnel, jail officer, public officer or public servant, who commits rape may be imprisoned for at least ten years (Section 376). A punishment of life imprisonment, extending to death, was prescribed for situations wherein the rape concludes with the death of the victim, or the victim being in a vegetative state ( Section 376-A ). Gang rape has been prescribed punishment of at least twenty years under the newly amended sections ( Section 376-D ). The new amendment also defined ‘consent’ to mean an unequivocal agreement to engage in a particular sexual act; clarifying further that the absence of resistance will not imply consent. 

Bizzare identity crimes

Lal bihari identity case (1975-1994).

Lal Bihari was born in 1955, died between 1975 and 1994, and has been an activist since then. His uncle bribed government officials to declare him dead so that he might receive their ancestral land, and Mr Lal Bihari was officially declared dead. He began his battle against the Indian bureaucracy to establish that he was still alive after he discovered what had happened. Meanwhile, he staged a sham burial, demanded widow’s pay for his wife, ran against Rajiv Gandhi in the 1989 election, and even added a ‘Mritak’ to his name. He is currently the director of an organisation that seeks to deal with similar identity situations for others who have lost theirs.

Bhawal Case (1920-1946)

This was a strange case centred on a probable impostor claiming to be the prince of the Bhawal Estate, which included over 2000 villages and was one of the largest zamindari estates in undivided Bengal. Ramendra, the Bhawal estate’s second Kumar , died in the early twentieth century, although there were rumours that he wasn’t truly dead. A sanyasi who resembled Ramendra was discovered strolling the streets of Dhaka ten years later, in 1921. Former tenants and farmers of Ramendra vouched for him and supported his claim to the title for some reason. Except for Ramendra’s widow, Bibhabati, almost everyone believed him.

A long legal battle ensued but the new Ramendra shifted to Calcutta and was hailed as the actual one by the city elites. Further, he started using revenues from his estate. In 1946 the Court ruled in his favour, but he passed away shortly after.

Criminal defamation

Personal opinion or defamation: the khusboo case (2010).

The events that led to the lawsuit began in September 2005, when India Today magazine conducted a poll on the sexual habits of people living in India’s major cities. One of the topics explored was premarital sex and opinions from many social groups were gathered. Khushboo, a south Indian actress, expressed her opinion on the subject, stating that the occurrence of premarital sex was becoming more common. She later vehemently defended her statement and as a result twenty-one criminal complaints under Sections 499 , 500 , 509 , 153-A and 292 of the IPC, read with Sections 4 and 6 of the Indecent Representation of Women (Prohibition) Act, 1986 , in various separate jurisdictions were filed. 

To get respite from this constant prosecution, she approached the High Court of Madras to quash these complaints. Despite clear indications that this was a matter of political victimization, the High Court refused to step in and directed the chief judicial magistrate to combine all the complaints. Kushboo’s lawyers then went to the Supreme Court to quash the complaints, who in S. Khushboo v. Kanniammal & Anr (2010) held that her statements were not defamatory under Section 499 of the Penal Code. Khushboo did not mean to hurt the complainants’ reputation, and no genuine harm could be determined from her words, according to the Court. She wasn’t implying that all Tamil Nadu women participate in premarital sex; rather, she was addressing how premarital sex was perceived in society at the time.

The uproar surrounding comments made on the subject of premarital sex has raised serious concerns about our ability to tolerate viewpoints that differ from those held by the majority. A simple reference to the rising prevalence of premarital sex and the appeal for societal acceptance was challenged because it was outside the scope of free speech protection.

Scandalous scams 

Collapse of kingfisher .

Vijay Mallaya was an Indian business tycoon who had to abscond to the United Kingdom after being accused of fraud and money laundering in the country. Mallya fled the country and sought sanctuary in the United Kingdom in 2016. Vijay Mallya is said to owe around Rs 9000 crores to multiple banks, which he took out as a loan to save his now-defunct Kingfisher Airlines from going bankrupt. Mallya’s desire to develop his liquor and airline businesses sparked the whole thing. His advisers advised him against it, but he went ahead and did it anyway. To fund the newly created Kingfisher Airlines, he sold another company founded by his father.

Vijay Mallya’s Kingfisher quickly established itself as one of India’s best domestic airlines, and many Indians’ first choice for flying. But, the Indian government refused to allow Kingfisher to conduct foreign flights due to specific constraints. To travel internationally, he used United Spirits or United Breweries, his parent business, to purchase Deccan Air, which was losing a lot of money at the time. He intended to merge with Deccan, but he was unable to make a profit for Kingfisher even by 2010. Hence started the loans.

The Harsha Mehta scam

Any article on controversial crimes would be incomplete without India’s biggest cases of scams. Harshad Mehta was a stockbroker who was one of the primary stock manipulators of the Bombay Stock Exchange, commonly known as the 1992 Indian stock market scam. When the scam came to light, the entire stock market collapsed. The securities scandal involved the transfer of Rs 3,500 crore in bank cash to a gang of stockbrokers led by Harshad Mehta. This money was subsequently invested strategically in the stock market, enabling it to soar to almost 4,500 points. Mehta came to be known as the ‘Big Bull’ and gullible investors followed his lead.  Sucheta Dalal, an experienced journalist, was the first to uncover it in April 1992.

Harshad Mehta owed the State Bank of India Rs. 500 crores after it discovered it was hanging onto worthless bank receipts. By the end of April 1992, he was accused of diverting money from the public sector company, Maruti Udyog Limited (MUL) to his accounts. A full-fledged committee, the Janakiraman Committee, was established by the RBI to probe into the details of the scam. Mehta was convicted by both the Bombay High Court and the Supreme Court and charged with 74 criminal offences. His legal battles dragged on until 2001 when he passed away in jail from a cardiac arrest. 

2G Spectrum case

This was an Indian case of abuse of power and even featured second in Time Magazine’s “Top Ten Abuses of Power” . This case involved allegations of bribery against former telecom minister of India, A. Raja of the UPA government. It was alleged that Raja had allotted airwaves and licences for telephone networks in exchange for bribes, causing financial losses up to Rs 1.76 lakh crore to the Indian national exchequer. Further, a proper auction was not conducted as was the norm in these situations. The Supreme Court cancelled 122 2G licences but the Special CBI Court acquitted the accused in 2017. The Court stated that the prosecution had “miserably failed” to establish evidence against the accused. The arguments in the case of an appeal against the CBI Court decision are ongoing in the Delhi High Court.

Coalgate scam

Another huge scam that sent shockwaves around the country during the UPA government was the ‘Coalgate’ or ‘Coal block allocation scandal’. In a nutshell, it was a political scandal that rocked the UPA government in 2012. Between 2004 and 2009, the government of India was accused of awarding 194 coal blocks to public and private firms for captive usage in a faulty, ad hoc way, according to the Comptroller and Auditor General of India (CAG).

Satyam scam

This was one of the biggest corporate scams in the country. Satyam Computer Services was a computer outsourcing company whose founders and directors falsified data, inflated stock prices and stole huge amounts from the company. It was a case of corporate governance and fraudulent auditing practices allegedly in connivance with auditors and chartered accountants. The company misrepresented its accounts both to its board, stock exchanges, regulators, investors and all other stakeholders. It was a fraud, which misled the market and other stakeholders by lying about the company’s financial health. Even basic facts such as revenues, operating profits, interest liabilities and cash balances were grossly inflated to show the company in good health. Later in 2009, the company founder Ramalingam Raju confessed to the crime. In 2015, the accused were sentenced to seven-year imprisonment. Further huge amounts of fines were also imposed.

The BOFORS scandal

During the 1980s and 1990s, there was a huge weapons-contracting controversy between India and Sweden. In 1986, India reportedly inked a deal with the Swedish armaments firm Bofors AB to deliver their 155mm field howitzer to the Indian Army for Rs 1437 crore (approx). Many politicians were suspected of taking bribes or “kickbacks” totalling over Rs. 64 crores for the agreement, including then-Prime Minister Rajiv Gandhi. The Bofors fraud is now believed to be worth roughly Rs. 400 crore.

PNB Bank, Nirav Modi, Mehul Choksi

A more recent case of bank fraud that made headlines and almost ruined the second-largest state-run bank was the Punjab National Bank (PNB) scam case. This scam included Indian diamantaire Nirav Modi, his uncle Mehul Choksi and two top PCB officials. The  PNB filed a case with the CBI in 2018 accusing Nirav Modi and his firms of getting Letters of Undertaking (LoUs) from PNB without paying the margin amount on loans. This meant that if those companies defaulted on the loan, PNB would be responsible for the repayment. The fraud’s discovery not only exposed PNB’s management flaws but also shattered faith in India’s state-run banking system, which controls more than two-thirds of the country’s bank assets.

• Pinky Anand and Gauri Goburdhun, TRIALS OF TRUTH: India’s Landmark Criminal Cases (Penguin Books) 
• 40 landmark judgments that changed the course of India
• 11 Most Mysterious And Sensational Cases Of Murder In India
• 10 Most Interesting Indian Court Cases Everyone Needs To Know About
• The Tarakeswar case: When the “theatre” in the courtroom was more interesting than Othello
• Scam 1992 Explained: How Harshad Mehta, Brokers And Banks Gamed The System
• Harshad Mehta Fraud Case: Hansal Mehta to Release Series Scam 1992
• What was the 2G spectrum scam? 10 things to know – FYI News
• Coal blocks allocation cases Explained: The allegations, investigation, and what next | Explained News, The Indian Express
• Satyam scam: All you need to know about India’s biggest accounting fraud – Hindustan Times
• 9 of the biggest financial scams in India

Students of  Lawsikho courses  regularly produce writing assignments and work on practical exercises as a part of their coursework and develop themselves in real-life practical skills.

LawSikho has created a telegram group for exchanging legal knowledge, referrals, and various opportunities. You can click on this link and join:

https://t.me/lawyerscommunity

Follow us on  Instagram  and subscribe to our  YouTube  channel for more amazing legal content.

RELATED ARTICLES MORE FROM AUTHOR

An analysis of difference between culpable homicide and murder under ipc, punishment for murder in india , culpable homicide not amounting to murder , leave a reply cancel reply.

Save my name, email, and website in this browser for the next time I comment.

How Indian lawyers can grow their practice with digital marketing and personal branding (absolutely ethically, legally. NO solicitation.)

Register now

Thank you for registering with us, you made the right choice.

Congratulations! You have successfully registered for the webinar. See you there.

• Today's news
• Reviews and deals
• Climate change
• 2024 election
• Fall allergies
• Health news
• Mental health
• Sexual health
• Family health
• So mini ways
• Unapologetically
• Buying guides

Entertainment

• How to Watch
• My Portfolio
• Latest News
• Stock Market
• Biden Economy
• Stocks: Most Actives
• Stocks: Gainers
• Stocks: Losers
• Trending Tickers
• World Indices
• US Treasury Bonds
• Top Mutual Funds
• Highest Open Interest
• Highest Implied Volatility
• Stock Comparison
• Advanced Charts
• Currency Converter
• Basic Materials
• Communication Services
• Consumer Cyclical
• Consumer Defensive
• Financial Services
• Industrials
• Real Estate
• Mutual Funds
• Credit Cards
• Balance Transfer Cards
• Cash-back Cards
• Rewards Cards
• Travel Cards
• Credit Card Offers
• Best Free Checking
• Student Loans
• Personal Loans
• Car Insurance
• Mortgage Refinancing
• Mortgage Calculator
• Morning Brief
• Market Domination
• Market Domination Overtime
• Asking for a Trend
• Opening Bid
• Stocks in Translation
• Lead This Way
• Good Buy or Goodbye?
• Fantasy football
• Pro Pick 'Em
• College Pick 'Em
• Fantasy baseball
• Fantasy hockey
• Fantasy basketball
• Download the app
• Daily fantasy
• Scores and schedules
• GameChannel
• World Baseball Classic
• Premier League
• CONCACAF League
• Champions League
• Motorsports
• Horse racing
• Newsletters

New on Yahoo

• Privacy Dashboard

Yahoo Finance

The most-read case studies of 2021, and the profs who wrote them.

Debapratim Pukayastha of ICFAI Business School in India topped the Case Centre’s list of the world’s top case studies for the sixth straight year. Sadly, Pukayastha passed away in May from Covid-19.

Harvard Business School, which invented both the first MBA program and the business case method, remains king of the case study 100 years later, according to the latest international ranking of case authors.

The Case Centre, a nonprofit that distributes the largest collection of management case studies to business schools across the world, today (October 25) unveiled its 2020-21 Top 50 Bestselling Case Authors. HBS had more case authors (nine) on the list than any other business school. However, ICFAI Business School in India was close behind with seven authors, including all three top individual spots. INSEAD had four authors in the top 10, while Harvard has two top-10 authors.

Case studies, which use real-life problems faced by business executives, are still one of the most widely used education tools for MBA students across the globe. More than 8,800 faculty are registered as authors with The Case Centre. This year’s list of best-selling cases includes each author’s top-selling cases — and though MBA students may not recognize the names of a case study’s author, the titles are more likely ring a bell.

SIX YEARS AT NO. 1, BUT A POSTHUMOUS HONOR

Debapratim Pukayastha of ICFAI Business School (IBS) in India topped the Case Centre’s list of bestselling authors for the sixth straight year. He has earned the distinction every year since the Case Centre began issuing yearly awards for case writing. But this year’s award was a bittersweet honor, as Pukayastha passed away in May from Covid-19.

“Selling over 100,000 copies from an extensive back catalogue of cases since the list was introduced in 2016, Debapratim’s undoubted impact on the case method and management education will live on for years through the many case authors and teachers he has inspired,” the Case Centre announced, “and the vast number of students whose education has been enhanced by learning through his cases.”

Among Pukayastha’s best-selling cases are an examination of safety lapses at a BP oil refinery in Texas City that led to one of the most serious workplace accidents in U.S. history; a case looking at Netflix’s leveraging of Big Data to predict hits; and a case examining how Procter & Gamble develops new products. Besides his annual plaudits for bestselling case, he also won the Case Centre’s Outstanding Contribution to the Case Method Award in 2015, 2018, and 2019.

“I believe that one can be a good teacher without being a good case writer, but it’s not possible to be a good case writer without being a good teacher,” Pukayastha wrote in an author profile on the Case Centre website . “However, I have also found that regularly writing cases can greatly improve classroom teaching. Case writing can be a lonely activity and even hard work, but if you have the passion, it’s worth it! It means you can have a positive impact in classrooms around the world where your case is taught.”

This infographic from The Case Centre shows the key demographic trends in the 2020/21 Top Bestselling Case Authors ranking. Courtesy Case Centre

WHERE TO TOP B-SCHOOL CASE STUDIES COME FROM

The UK- and U.S.-based Case Centre has released its bestselling case author list every year since 2016, ranking authors whose cases have sold the most copies during the previous academic year. This year, it raised the number of bestselling authors from 40 to 50.

Of this year’s list, authors came from 19 different business schools in nine separate countries. That includes 42% each from Europe and the United States, and 16% from Asia.

“As the list increases from 40 to 50, we see a change in the geographic dynamics,” the nonprofit announced. “European and U.S. schools each have a 42% share of the 2020/21 Top 50, down from 45% in 2019-20. While the representation of schools in Asia rises to 16%, up from 10% last year.”

Eighteen percent of the authors are women while 82% are men. While the list does not break down bestselling cases by the race, ethnicity or gender of its protagonists, finding case studies that represent the increasing diversity of business students (and in business executives) has been an ongoing concern for many B-schools’ diversity, equity, and inclusion efforts. For example, Harvard Business School published more than 70 cases with Black or African-American protagonists this past year after long-standing criticism that its studies ignored Black business leaders, according to a Poets&Quants article published in June .

It also produced 90 cases featuring Hispanic, Asian or Asian-American/Pacific Islander, or Native-American protagonists. HBS faculty write about 400 case studies per year.

“Our students are right that protagonist diversity matters,” Jan Rivkin, HBS senior associate dean and chair of the MBA program, said in June . “By studying cases with a wide diversity of protagonists, students learn that talent and leadership come from all backgrounds and identities. If students don’t understand that, they’ll worsen inequities, miss out on opportunities for themselves, and miss chances to create opportunities for others.”

DEBUT AUTHORS EARN TOP SPOTS

ICFAI Business School also had the No. 2 and No. 3 authors, and both are new entrants to the Case Centre’s list.

Second-ranked author Indu Perepu is an assistant professor specializing in human resource management. Her best-selling cases include “Airbnb: A Disruptive Innovator” and “Snapchat Turns Down Facebook’s Acquisition Offer.”

“What makes the case study method even more meaningful is that in developing countries like India where teaching through cases is picking up, case studies help the students with limited international exposure to learn intricately about multinational corporations and the world’s largest companies,” Perepu says.

Third-ranked author Syeda Maseeha Qumer is an assistant professor specializing in business strategy. For her top-selling cases, she looked at the integrated marketing strategy of HBO’s Game of Thrones and the impact of conflict palm oil on deforestation, human rights violations, and climate pollution, and PepsiCo’s use of it in its products.

“Case-based learning is unmatched in its ability to engage students and teach essential concepts that are relevant to practicing managers,” Qumer says. “Innovation in the case method is essential to enliven any classroom and to obtain better learning outcomes. I have always endeavored to develop diverse cases on contemporary issues that offer students an opportunity to explore complex real-world management challenges in the classroom, allowing them to assess their decision-making skills before taking the plunge into the corporate world.”

France’s ESSEC Business School had the top climbing author, Ashok Som , who moved up 26 places to No. 11 from last year’s ranking.

See the full list of this year’s case-writing winners on page 2, including links to their bios.

Harvard Business School is the home of the business case study. Once again it is also where most of the top-ranked cases were written in 2021

Beyond its ranking of case study authors, the Case Centre trains faculty in using case studies in B-school education, runs international case competitions and offers scholarships to unpublished case writers and teachers. Membership includes more than 500 business schools and organizations around the world.

See its full release and read about other best-selling authors here .

1. The Top 50 Bestselling Case Authors 2020/21 – full list

1 Debapratim Purkayastha , ICFAI Business School (IBS) 2 Indu Perepu , ICFAI Business School (IBS) 3 Syeda Maseeha Qumer , ICFAI Business School (IBS) 4 W Chan Kim , INSEAD (joint) 4 Renée Mauborgne , INSEAD (joint) 6 Joerg Niessing , INSEAD 7 Christopher A Bartlett , Harvard Business School 8 Wolfgang Ulaga , INSEAD 9 David B Yoffie , Harvard Business School 10 Nader Tavassoli , London Business School 11 Ashok Som , ESSEC Business School 12 Jill Avery , Harvard Business School 13 Kamran Kashani , Institute for Management Development (IMD) 14 Youngme Moon , Harvard Business School 15 Kasra Ferdows , McDonough School of Business, Georgetown University 16 John A Quelch , Miami Business School 17 David Dubois , INSEAD 18 Carlos Cordon , Institute for Management Development (IMD) 19 Michael Lewis , University of Bath School of Management (joint) 19 Jose A D Machuca , Universidad de Sevilla (joint) 21 David J Collis , Harvard Business School 22 Pierre Chandon , INSEAD 23 Mohanbir Sawhney , Kellogg School of Management 24 Robert F Bruner , University of Virginia Darden School of Business 25 Denis Gromb , HEC Paris 26 Urs Mueller , SDA Bocconi School of Management 27 Vivek Gupta , TechSci Research 28 Jamie Anderson , Antwerp Management School 29 Benoit Leleux , Institute for Management Development (IMD) 30 Sanjib Dutta , ICFAI Business School (IBS) 31 Vincent Dessain , Harvard Business School 32 GV Muralidhara , ICFAI Business School (IBS) 33 Jitesh Nair , ICFAI Business School (IBS) 34 Michael J Schill , University of Virginia Darden School of Business 35 Elizabeth Grasby , Ivey Business School 36 Horacio Falcão , INSEAD 37 Robert S Kaplan , Harvard Business School 38 Seán A Meehan , Institute for Management Development (IMD) 39 Herminia Ibarra , London Business School 40 Ian Dunn , Ivey Business School 41 Peter Killing , Institute for Management Development (IMD) 42 Stefan Michel , Institute for Management Development (IMD) 43 Jan W Rivkin , Harvard Business School 44 Inyoung Chae , Goizueta Business School, Emory University 45 Sean D Carr , University of Virginia Darden School of Business 46 James E Hatch , Ivey Business School 47 Thales Teixeira , Decoupling.co 48 Eric Van den Steen , Harvard Business School 49 V Namratha Prasad , ICFAI Business School (IBS) 50 P Fraser Johnson , Ivey Business School

DON’T MISS HOW TO REVIEW MBA CASE STUDIES LIKE AN EXECUTIVE and HARVARD BUSINESS SCHOOL FACULTY PUBLISHED 70 CASES WITH BLACK PROTAGONISTS THIS PAST YEAR

The post The Most-Read Case Studies Of 2021, And The Profs Who Wrote Them appeared first on Poets&Quants .

11 years 🥳 of Publication

• Law Firm & In-house Updates
• Read to know

Top 10 Most Interesting Indian Court Cases to know

10. ina trials.

INA (Indian National Army) was a force that comprised of Indian Prisoners of War abroad, and was formed by Subhash Chandra Bose to secure India’s independence from the British. When it was disbanded, INA’s top officers were tried by the British on charges of Sedition etc. The Indian National Congress decided to form a team of legal stalwarts to prepare a thorough legal defense for the officers.  Lord Wavell India’s then Viceroy, promulgated an ordinance with retrospective effect to confer jurisdiction on court-martials in cases related to PoW’s.

The pinnacle of this trial was the legal ingenuity demonstrated by Bhulabhai Desai. Desai’s primary argument was that Bose had formed a provisional government of India, and since the Axis powers had recognized that government, the officers of the INA were representing their country, and not a rebel force. Thus, Desai argued, the municipal law in this case, the Indian Penal Code was not applicable and they ought to be tried under International Law. He placed enormous evidence on record to establish that the INA was representing the Indian State; and thus, the officers were acting in furtherance of their duty as India and Great Britain were at war. Even though he lost the case, he earned his place in the pantheon of legends.

9. The Ayodhya Cases

One of the most controversial cases in Indian constitutional history is the Ayodhya case. The first case was filed in January 1885 by Mahant Raghubir Das seeking permission to construct a temple on the chabutara (a raised platform) outside the Babri Masjid was dismissed. The mandir-masjid issue then remained in suspended animation until the night of December 22, 1949, when trespassers broke into the Babri Masjid and installed an idol of Ram. Subsequently, the city magistrate attached the premises. In the next 12 years, four title suits followed (all still pending before the courts). These include the one filed in December 1950 by Mahant Ramchandra Das Paramhans, who is now the chairman of the Ram Janmabhoomi Nyas and another by the Sunni Central Boards of Waqfs, UP, in December 1961. All the four suits were clubbed together and brought before the Allahabad High Court, which began recording oral evidence in July 1996.

8. Bhawal case – The Princely Imposter

The Bhawal Sanyasi case has been one of the strangest among judicial cases in British India. In the Hindu way of life, a Sanyasi is a person who has taken ‘Sanyas’, or entered the final stage of his life in which he is to seek the Truth and turn his back upon the material word. In more popular parlance, any garden-variety sadhu or mendicant may be called a sanyasi. Bhawal was a large zamindari near Dacca (now Dhaka, Bangladesh). It was, as with the case of many similar Zamindaries, closely supervised by the British bureaucracy. It had an Englishman as a manager. After the Zamindar died, it passed to his three sons. All led lives of ease. The second son, Ramendra, died in Darjeeling in 1905, apparently due to syphilis, and was believed to have been cremated. He left his widow, Bibhavati, behind him. Several years later, in 1921, a Sadhu appeared in Dacca. Soon people noticed many resemblances between him and the supposedly dead Ramendra. Jyotirmayee, one of his sisters was convinced that the sadhu was indeed her brother. Several educated Indians too were convinced of his identity. The British official world, on the other hand, looked upon him as a pretender. Bibhavati refused to accept him as her husband. The claimant (sadhu) claimed his 1/3rd share from the revenues of the zamindari. The Court of Wards which was administering the zamindari refused the claim and the matter went to the court. From the very beginning there was a clear division between the British officialdom and the Bengali elite, the latter siding with the claimant. The claimant filed a suit in 1930.

The judgment in the first trial went in favor of the claimant. The Court of Wards appealed to the Calcutta High Wards. After some delay caused by the Second World War, which kept one of assigned judges stranded in London, the High Court too found in favor of the claimant in 1940. Bibhavati appealed to the Privy Council in London. The Privy Council ruled in favor of the claimant on July 30, 1946. The judgment was telegraphed to Calcutta the next day.

That very day the winner/claimant went to the Kali temple to offer prayers upon his victory and suffered a stroke there. He died two days later, which, according to Bibhavti, was the divinely ordained punishment for the imposter.

7. ADM Jabalpur v Shivakant Shukla Case, 1976

ADM Jabalpur V Shivkant Shukla is one of the landmark cases in Indian constitutional history. Its judgment came on 28th April 1976. This day is known to be the blackest day of India’s constitutional history. Right to move to any court for enforcement of any right conferred by Articles 14, 21 and 22 was suspended during the emergency of 1975 by a presidential order. The maintainability of this order was challenged in this case. Several high courts held it not maintainable while Supreme Court’s 4 judges out of 5 declared otherwise and concluded it to be maintainable and valid exercise under emergency provisions of Indian constitution. Anybody who was sought to be a political threat was detained without trial and sent to prison under the MISA, a preventive detention act on the ground of maintaining the internal security in the country. This was case where an attorney general of India wrote, Even if life was taken away illegally, courts are helpless. For the disagreeing opinion, H. R. Khanna J lost his possibility of becoming the C.J. of India when he was the senior most person eligible for it. His Junior Beg J. became instead. P.N. Bhagwati J pleads guilty for the judgement of this case after 30 years

6. Himmat Lal Shah v. Commissioner of Police, 1973

This case was recently referenced in the Anna Hazare anti-corruption movement when Section 144 of the IPC (unlawful assembly) was imposed by the Delhi Police and the lawyer team of Shanti and Prashant Bhushan argued successfully in the Supreme Court over the unconstitutional nature of this action. The original case dealt with a common citizen’s right to hold public meetings on streets and the extent to which the state could regulate this right. Freedom of expression and assembly is an essential element of democratic system. At the root of this system lies the citizens’ right to meet face to face to discuss problems social, religious or political. This right was upheld in this case.

5. The Shah Bano Case, 1985

Shah Bano, a 62 year old woman from Indore was divorced by her husband in 1978. Unable to support herself and her five children, she moved to courts to be granted maintenance from her ex-husband. Seven years and several judgments later, the Supreme Court ruled in favor of granting Shah Bano alimony. Largely seen as a threat to Sharia law by some Muslims, what followed a debate over the constitutionality of including different marriage and personal laws for different religion, and resulted in the passing of the Muslim Women (Protection of Rights on Divorce) Act, 1986, by the government.

The case was significant for several reasons. In giving its judgment, the Court ordered maintenance with an upper limit of Rs. 500 monthly, under Section 125 of the Code of Criminal Procedure, 1973, which applies to all citizens regardless of caste or religion. Although seen by many as a secular judgment, it invoked a strong reaction from the Muslim community, which felt that the judgment was an encroachment on Muslim Sharia law. The backlash from the Muslim community prompted the government to begin parliamentary procedures that, in essence, overturned the Supreme Court’s decision. The Muslim Women Act, 1986, was passed amidst great controversy and debate. Many argued that it was a way to appease the minority group that was threatening agitation.

Shah Bano’s case brought the need for a secular Uniform Civil Code into the limelight again. To date, however, individual Personal Laws based on religion are still in effect. The case remains a ground-breaking one in Indian divorce law and is often used as a benchmark by the courts.

4. State of Uttar Pradesh vs. Raj Narain, 1975

Ruling on the case that had been filed by the defeated opposition candidate Raj Narain, Justice Jagmohanlal Sinha declared then-PM Indira Gandhi guilty of electoral malpractices, invalidated her win from Rae Bareilly and barred her from holding elected office for six years. The decision caused a political storm in India that led to the imposition of a state of emergency by Indira’s government from 1975 to 1977. The decision had galvanized opposition parties and strikes by labour and trade unions, student unions and government unions swept across the country. Protests led by Jayaprakash Narayan and Morarji Desai flooded the streets of Delhi close to the Parliament building and the Prime Minister’s residence. The government argued that the political disorder was a threat to national security. Using the sweeping powers granted by the Emergency decree, thousands of opposition leaders and activists were arrested, press censorship was introduced and elections were postponed. During this period, Indira Gandhi’s Congress (R) used its parliamentary majority to amend the Indian Constitution and overwrite the law that she was later found guilty of violating.

3. Kesavananda Bharati vs State of Kerala, 1973

This case is now known as the case that saved the Indian democracy. On April 24, 1973, Chief Justice Sikri and 12 judges of the Supreme Court assembled to deliver the most important judgment in its history. The hard work that had gone into the preparation of this case was breathtaking. Literally hundreds of cases had been cited and the then Attorney-General had made a comparative chart analyzing the provisions of the Constitutions of 71 different countries. All this effort was to answer just one main question: “was the power of Parliament to amend the Constitution unlimited?” In other words, could Parliament alter, amend, abrogate any part of the Constitution even to the extent of taking away all fundamental rights? The judgment revealed a sharply divided court and, by a wafer-thin majority of 7-6, it was held that Parliament could amend any part of the Constitution so long as it did not alter or amend “the basic structure or essential features of the Constitution.” This was the inherent and implied limitation on the amending power of Parliament. This basic structure doctrine, as future events showed (Indira Gandhi attempting to hijack Indian democracy), saved Indian democracy and Kesavananda Bharati will always occupy a hallowed place in our constitutional history.

2. K. M. Nanavati vs State of Maharashtra, 1959

This was a high-profile upper class crime of passion, where Kawas Manekshaw Nanavati, a Naval Commander, was tried for the murder of Prem Ahuja, his wife’s lover. The incident received unprecedented media coverage and Nanavati was at the receiving end of a huge amount of public and community support. Nanavati was initially declared not guilty 8-1 by a jury, but the verdict was dismissed by the Bombay High Court on referral and the case was retried as a bench trial. Nanavati was convicted of culpable homicide and sentenced to life imprisonment. This case was the last to be heard as a jury trial in India, as the government abolished jury trials as a result of the case. Many see this as a progressive step in our justice system as decisions of juries are often colored by societal values and norms. On the side note, Ram Jethmalani, now a prominent lawyer and BJP politician, conducted the prosecution in what was one of his first high-profile cases.

1. Lal Bihari, The Undead Indian

In 1976, when a teenager named Lal Bihari approached a bank to approve a loan, he was informed that he was actually dead. It took Lal Bihari 18 years to get his life and his land back. During that time, he added the word Mritak or Dead, to his name and to prove that he was alive sought arrest, tried to run for parliament, kidnapped the son of his uncle, who had stolen his property, threatened murder, insulted judges, threw leaflets listing his complaints at legislators in the state assembly and demanded a widow’s pension for his wife. Each time he was either beaten up by police or rebuked for wasting officials’ time. Unable to make headway, Lal Bihari, The Dead sought the company of other ghosts in Uttar Pradesh and found an entire underworld of the deceased and dispossessed. It was only in 1994, 18 years after being declared dead, that Azamgarh district magistrate, a Hausla Prasad Verma, declared Lal Bihari finally alive once again and also returned his land to him.

You Might Also Like

Serious road accidents: 7 ways a lawyer can help you, personal injury lawyer fees: what you need to know about costs and payments, why you need a lawyer for your personal injury case, legal insights for road accident victims, the 5 most common disputes that need mediation.

Subscribe to our newsletter to get our newest articles instantly!

Don’t miss out on new posts, Subscribe to newsletter Get our latest posts and announcements in your inbox.

Sign up for daily newsletter, be keep up get the latest breaking news delivered straight to your inbox..

Sign in to your account

Username or Email Address

Remember Me

Digital Marketing Articles

Get In Touch For Details! Request More Information

10 Outstanding Marketing Management Case Studies from India

Jun 21, 2024 7 Min Read 2736 Views

(Last Updated)

Marketing management is crucial for ensuring a business’s success. This article highlights 10 outstanding marketing management case studies from India , where famous brands overcame serious challenges and emerged on top. 

This included effective market segmentation, creative digital marketing campaigns, hard-hitting customer engagement strategies, and much more. Each case study is a valuable learning opportunity about the power of strategic decision-making and operational excellence to thrive in India’s competitive business environment.

Table of contents

• 1) GUVI Geek Pvt Ltd - Empowering India Through Vernacular Education
• Solutions Implemented
• Business Outcome
• 2) Reliance Jio - Redefining Connectivity in India
• 3) CRED - Building a Fintech Brand through Creative Marketing
• 4) Zomato - Mastering Hyperlocal Marketing
• 5) Myntra - Personalizing Fashion Retail
• 6) Tata Motors - The Nano Initiative
• 7) Paytm - Digital Wallet Success
• 8) Ola Cabs - Driving Through Competitive Roads
• 9) Patanjali - Leveraging Cultural Connection in Marketing
• 10) Swiggy - Delivering Success with Agile Marketing
• Frequently asked questions
• What are the key elements of effective marketing management?
• What role does technology play in modern marketing management?
• How can small businesses implement effective marketing management practices?
• What are some common challenges in marketing management?
• How important is cultural sensitivity in marketing?

1) GUVI Geek Pvt Ltd – Empowering India Through Vernacular Education

GUVI Geek Pvt Ltd , supported by prestigious institutions such as IIT-M and IIM-A , has dramatically impacted the Indian EdTech industry. GUVI made education inclusive for everyone across the nation.

Despite various big players and the rising demand for tech skills, a large portion of India’s population needed help accessing quality education. This included language barriers and high costs.

GUVI addressed these challenges in the following ways:

• Vernacular language courses:  GUVI eliminated the language barrier by offering tech courses in regional languages , making learning effortless.
• Affordable pricing models:  GUVI designed their pricing to be accessible, allowing a wider range of students to enroll and benefit from their courses.
• Partnerships with NSDC and TSSC:  Collaborations with these organizations have helped GUVI extend its reach and add formal recognition to its courses, boosting its credibility and that of those undergoing its courses and seeking good job placements.

GUVI has experienced substantial growth in user engagement and course completion rates thanks to these strategic solutions. Their approach has not only made tech education more democratic in India but also contributed to considerable business growth, with thousands of students securing employment in leading tech companies across the country. 

Before we move to the next case study, consider enrolling in  GUVI’s Business Analytics and Digital Marketing Career Program to gain a deeper understanding of marketing and business analytics concepts. This program lets you gain practical experience by developing real-world projects and covering technologies including Power BI, Excel, SQL, Tableau, Data Visualization, etc. 

Additionally, if you would like to explore Marketing Research Techniques through a Self-paced course, try  GUVI’s Marketing Research Techniq ues Self-Pace d certification course.

2) Reliance Jio – Redefining Connectivity in India

Reliance Jio burst onto the Indian telecommunications scene in 2016, quickly becoming a game-changer with its unique marketing strategies and disruptive business model. 

By providing high-speed internet at unprecedentedly low prices, Jio altered how Indians access the internet and reshaped the entire telecom service landscape in the country.

Before Jio’s entry, the Indian telecom market was fiercely competitive and controlled by established players charging high prices for internet services. Data consumption was expensive, and the availability of 4G technology could have been more extensive. 

For Jio, the challenge was breaking through these barriers to establish itself and achieve broad market adoption.

Jio implemented several key strategies to address these challenges:

• Aggressive pricing:  Jio launched with a compelling offer of free internet and voice calls for the first six months, radically shifting consumer expectations around telecom costs.
• Massive infrastructure investment:  They rapidly deployed extensive 4G coverage to ensure high-speed internet access, even in remote areas of the country.
• Bundling services:  Jio also enhanced value by offering bundled services that included media streaming, live TV, and music apps, enriching the core telecom offerings.

The results of Jio’s strategies are a prime example of effective marketing management. In just a few years, Jio emerged as the largest telecom operator in India, amassing over 400 million subscribers . Its pioneering approach led to a dramatic decrease in data costs while spurring a substantial uptick in data usage across India, catalyzing a digital transformation in both consumer and business sectors. 

Also Read: 6 Reasons Business Analytics Makes Digital Marketing Powerful

3) CRED – Building a Fintech Brand through Creative Marketing

CRED , a Bangalore-based fintech startup founded by Kunal Shah, quickly carved out a niche in the competitive fintech space with its creative business model. By targeting credit card users with good credit scores, CRED offered rewards for paying credit card bills through its app, setting itself apart from other apps.

CRED faced the substantial challenge of establishing trust and attracting a high-value customer base in a market wary of data privacy and financial security issues. Additionally, engaging a demographic accustomed to traditional banking services demanded novel marketing strategies.

CRED tackled these challenges with several strategic initiatives:

• Selective customer base:  By focusing on users with high credit scores, CRED ensured a reliable user base, making the platform attractive to premium brands and partners.
• Engaging rewards system:  CRED introduced a rewards system that incentivized timely credit card bill payments, transforming a routine chore into a rewarding experience.
• High-impact marketing campaigns:  CRED’s campaigns were designed to generate buzz and enhance brand recognition through viral marketing techniques and celebrity endorsements.

The effectiveness of CRED’s strategies is evident in its impressive growth. Thanks to its innovative rewards system, the app has witnessed exponential increases in user numbers and engagement levels. By rewarding financial responsibility, CRED has boosted its brand value and cultivated a dedicated customer base, distinguishing itself in the bustling fintech market. 

This case stands out in the marketing management case studies from India, showing the power of creative marketing in building a successful fintech brand.

Also Explore: Top 7 Reasons Why You Should Learn Digital Marketing in 2024

4) Zomato – Mastering Hyperlocal Marketing

Zomato , a dominant player in India’s food delivery and restaurant discovery sector, has harnessed data-driven strategies to customize its services and fortify its market position. By leveraging analytics , Zomato has aligned its offerings with local preferences and boosted customer satisfaction and loyalty.

The food delivery market is intensely competitive, crowded with numerous entities contending for dominance. Zomato had to sustain its growth trajectory while enhancing profitability. Moreover, retaining customers and maintaining their engagement was crucial in a market distinguished by low switching costs.

To steer through these challenges, Zomato adopted the following approaches:

• Data-driven personalization:  The company greatly used customer data to provide personalized restaurant recommendations and promotions suited to individual interests.
• Dynamic pricing models:  Zomato employed AI-driven pricing strategies that adjusted costs dynamically based on demand fluctuations during peak and off-peak periods.
• Community engagement initiatives:  By engaging with social media platforms and encouraging user-generated content, Zomato built a vibrant community centered around unique food experiences.

Zomato’s strategies produced remarkable results. The platform experienced an uptick in order frequency and improved customer retention rates. Zomato refined its operational and marketing strategy through data-driven insights, improving profit margins and heightened user satisfaction. This case exemplifies effective hyperlocal marketing management and demonstrates how tailored approaches can lead to substantial gains in a competitive industry. 

Must Explore 16 Types of Digital Marketing: Best Mediums For 2024

5) Myntra – Personalizing Fashion Retail

Myntra , a frontrunner in India’s online fashion retail sector, distinguishes itself by employing cutting-edge technology to deliver a highly personalized shopping experience. Integrating AI and machine learning enables Myntra to cater to customers’ unique tastes, enhancing satisfaction and driving sales.

Like the food delivery market, the online fashion landscape is fiercely competitive, with consumers not only looking for top-quality products but also demanding a shopping experience that aligns closely with their preferences. Myntra faced the challenge of standing out from other eCommerce platforms by increasing user engagement and personalization.

Myntra implemented many advanced marketing management solutions to meet these challenges:

• Advanced recommendation engines:  Using AI, Myntra analyzes browsing and purchase histories to tailor product recommendations for each shopper.
• Virtual dressing rooms:  The introduction of augmented reality (AR) technology allows customers to try on clothes virtually, limiting the uncertainties associated with online apparel shopping.
• Dynamic marketing campaigns:  Myntra uses customer data to prepare targeted marketing initiatives that resonate with individual preferences and adapt to seasonal trends.

Myntra’s personalized strategies have greatly improved customer retention rates and raised average order values. Adopting AI and AR technologies enhances the consumer shopping experience and solidifies Myntra’s position as a technologically advanced player in the fashion industry. This case study illustrates the effectiveness of personalization in marketing management, making it a pivotal example among marketing management case studies from India.

Also explore: Business Analytics Skills You Should Know

6) Tata Motors – The Nano Initiative

Tata Motors , an influential force in the Indian automotive sector, launched the Tata Nano, branding it as the world’s cheapest car to make car ownership feasible for every Indian family. This initiative was viewed as a groundbreaking step in automotive marketing , aiming to transform the industry landscape.

The Tata Nano encountered several obstacles, notably issues with public perception concerning its safety and quality due to the low cost and logistical challenges in its distribution and manufacturing processes.

Tata Motors deployed several innovative solutions to address these issues:

• Innovative manufacturing solutions:  They refined production processes to minimize costs while maintaining quality standards.
• Strategic pricing:  The low pricing was central to attracting families who previously could only afford two-wheelers.
• Robust safety campaigns:  In response to concerns about quality, Tata Motors initiated campaigns highlighting the Nano’s safety and reliability features.

Though Tata Nano initially captured global attention and sparked interest, its long-term success was mixed. It became a seminal case study on the complexities of consumer perception and the market’s readiness for radically priced products. 

This experience gave Tata Motors important insights into market research and consumer expectations, shaping their future strategies. This case highlights the difficulties ingrained in marketing management and is a necessary inclusion in discussions of marketing management case studies from India.

Must Know About Top Digital Marketing Trends for 2024

7) Paytm – Digital Wallet Success

Paytm has dramatically transformed the digital payments landscape in India by evolving from a simple mobile wallet to an expansive financial services platform , securing its status as a household name.

The major hurdle for Paytm was establishing trust and achieving widespread adoption in a predominantly cash-based market with relatively low digital financial literacy.

Paytm adeptly managed these challenges in the following ways:

• Demonetization opportunity:  Capitalizing on India’s 2016 demonetization, which spurred a pressing need for digital payment solutions, Paytm launched aggressive marketing campaigns to position itself as a convenient cash alternative.
• User-friendly interface:  Paytm developed an intuitive interface that catered to both tech-savvy and novice users, significantly expanding its user base.
• Strategic partnerships:  By developing collaborations with diverse service providers and retailers, Paytm ensured its wallet’s widespread acceptance, increasing its utility and appeal.

The effectiveness of Paytm’s strategies is obvious from the dramatic surge in user adoption, with millions of new users joining the platform in a short time. Paytm cemented its leadership in India’s fintech industry, diversifying its offerings to include banking, investments, and insurance services. This case study exemplifies marketing management excellence, highlighting how innovative approaches can drive success in the dynamic digital payments market.

Find Out Digital Marketing Best Practices for 2024

8) Ola Cabs – Driving Through Competitive Roads

Ola Cabs , a prominent figure in India’s ride-sharing landscape, has successfully countered the intense competition from global giants like Uber by prioritizing local preferences and needs.

Ola grappled with several challenges, including fierce rivalry, regulatory obstacles, and the imperative to uphold service quality while expanding operations across India’s diverse urban environments.

Ola addressed these issues with innovative and localized strategies:

• Localization of services:  Ola customized its services to meet local demands in various cities, introducing modes like auto-rickshaws and bikes alongside traditional cabs.
• Dynamic pricing and promotions:  The company adopted dynamic pricing models to balance demand during peak times and rolled out frequent promotions to maintain customer loyalty.
• Technology integration:  Ola enhanced the riding experience by including advanced navigation and safety features, improving both driver and passenger satisfaction.

These strategic measures have strengthened Ola’s position in the Indian market, allowing it to sustain a strong growth trajectory amidst extreme competition. Additionally, the company has diversified into related sectors like food delivery and financial services, capitalizing on its expansive customer base. 

Also read: Top Growth Marketing Strategies for 2024

9) Patanjali – Leveraging Cultural Connection in Marketing

Patanjali Ayurveda Limited , co-founded by Baba Ramdev, has profoundly impacted the Indian FMCG sector by promoting Ayurvedic products as healthier and more ethical alternatives. The company has effectively harnessed India’s rich cultural heritage and traditional wellness practices to market its products.

Upon entering the market, Patanjali faced stiff competition from multinational corporations with well-established brands and substantial marketing resources. The primary challenge was differentiating their offerings in a saturated market and persuading consumers to switch from trusted FMCG brands to newcomers advocating traditional remedies.

Patanjali’s impactful marketing strategies included:

• Cultural branding:  Patanjali positioned its products around the principles of Ayurveda and natural wellness, tapping into Indian traditions and cultural pride to appeal to consumers.
• Endorsements and trust building:  The company leveraged the credibility of Baba Ramdev, a renowned yoga guru in India, to build trust and authenticate the health benefits of their products.
• Aggressive pricing strategy:  Patanjali sets competitive prices for its products, making them accessible to a broader demographic and enabling direct competition with established FMCG brands on price.

Patanjali’s strategic approach resulted in rapid brand growth and significant market penetration. The company successfully captured substantial market shares in various product categories, including healthcare, personal care, and food items. 

Patanjali’s success prompted many existing FMCG companies to reevaluate their product lines and introduce their own natural and Ayurvedic products, validating the effectiveness of Patanjali’s market entry and branding strategy. This case study is a prime example of how leveraging cultural connections can powerfully impact marketing management and drive success in competitive industries.

Also Read: 10 Best Digital Marketing Projects in 2024

10) Swiggy – Delivering Success with Agile Marketing

Like Zomato, Swiggy has become celebrated in India’s competitive food delivery sector by emphasizing customer satisfaction and utilizing advanced technology to boost service efficiency.

In a market where speed, accuracy, and customer service are paramount, Swiggy needed to build a dependable delivery network. The company also faced the dual challenge of managing logistical difficulties and ensuring satisfaction among partner restaurants.

Swiggy implemented a range of strategic solutions to address these challenges:

• Advanced logistics algorithms:  Swiggy utilized sophisticated algorithms to enhance delivery routes and timings, improving efficiency and shortening customer wait times.
• Customer-centric marketing:  The company concentrated on personalized promotions and loyalty programs to strengthen user engagement and retention.
• Partnership and support for restaurants:  Swiggy provided its restaurant partners with essential tools and technology to help them effectively manage orders, thereby increasing their performance and satisfaction.

Swiggy’s strategic initiatives have solidified its reputation as one of India’s most reliable and efficient food delivery services. The company has seen significant growth in order volume and an expansion in its network of restaurant partners. Swiggy’s dedication to leveraging technology and prioritizing customer service has enabled it to maintain a leading position in the market. 

Kickstart your career by enrolling in  GUVI’s Business Analytics and Digital Marketing Career Program  where you will master technologies including Power BI, Excel, SQL, Tableau, and Data Visualization, and build interesting real-life business-analytics projects.

Alternatively, if you want to explore Marketing Research Techniques through a Self-paced course, try  GUVI’s Marketing Research Techniques Self-Paced certification course.

Each of these marketing management case studies from India underscores the profound impact of strategic innovation and market adaptability. The narratives of companies like Patanjali, which connected culturally to carve out market share, and Paytm, which transformed challenges into opportunities during demonetization, exemplify the power of context-driven marketing in a diverse marketplace. 

More than just being guides on overcoming complex business challenges, these case studies highlight the importance of understanding consumer behavior, leveraging local insights, and the role of technology in shaping business success.

Also, Find Out Top Product-Based Companies for Digital Marketers

Effective marketing management includes strategic planning, customer insight, creative problem-solving, and data-driven decision-making. Successful marketers also prioritize adaptability to quickly respond to market changes and technological advancements.

Technology is central to modern marketing management. It allows businesses to accumulate and analyze vast amounts of customer data, automate and optimize marketing campaigns, and provide personalized customer experiences at scale. AI and machine learning tools are increasingly indispensable for predictive analytics and customer segmentation.

Small businesses can implement effective marketing management by understanding their niche market, leveraging local SEO, engaging with customers on social media, and using cost-effective digital marketing tools to track and measure their marketing efforts.

Common challenges in marketing management include: – Maintaining consistent brand messaging across multiple channels. – Measuring marketing ROI. – Adapting to rapid technological changes. – Effectively targeting increasingly diverse consumer bases.

Cultural sensitivity ensures marketing messages are appropriate and resonant with diverse audience segments. Missteps can damage a brand and cause customers to lose trust, while culturally attuned marketing can enhance brand reputation and customer loyalty.

Career transition

About the Author

Saanchi Bhardwaj

I'm a passionate writer fueled by my love for English literature and the vast world of creative arts. You can find me at GUVI, where I write informative articles offering detailed solutions to common problems.

Did you enjoy this article?

Recommended courses.

• Career Programs
• Micro Courses

Most Popular

Digital Marketing course

Available in

EMI Options Available

Placement Guidance

1:1 Mentor Doubt Clearing Sessions

Project Management Fundamentals

LinkedIn personal branding

Jira: Jira project management

Marketing Research Techniques

Product Thinking Masterclass and Taking an Idea to Product

Product Management Interview Preparation

Tableau - Introduction to Beginners

Advanced Data Visualisation using PowerBI

Data visualization using Excel

Agile Fundamentals

Sap crash course for beginners.

Scaling with Chef

Schedule 1:1 free counselling

Similar Articles

By   Srinithi Sankar

21 Jun, 2024

19 Jun, 2024

18 Jun, 2024

By   Tushar Vinocha

03 Jun, 2024

31 May, 2024

28 May, 2024

By   Lukesh S

Top 25 Indian Digital Marketing Case Studies Every Marketer Can Learn From

Have you ever wondered how the marketers of top-notch companies manage to create amazing online campaigns? How do they gain the “n” number of followers over social media platforms? What kind of strategy do they follow for their business marketing campaigns? Are there any specific rules?

Any company whether it’s a small or large scale based would crave online followers for the business. It’s an ideal job of marketers to create such kinds of innovative campaigns that not only draw people’s attention but make them talk about the brands to peers as well.

Digital Marketing is a creative industry that helps businesses to get in touch with prospects through online mediums. With this advancement and more use of social media, anyone from anywhere can get in touch with the company and share their experiences, proposals, message, services, complaints, etc. just with a click.

Today, businesses understand the complexity of online platforms and take well advantage of the same to share products & services summed with innovative marketing strategies.

Therefore, in this post, professional writers from  SmartWritingService – case study writing service will share the list of Top 8 digital marketing case studies that will help you to learn innovative ways. These campaigns are only designed to target the sentiments of the Indian market.

Here we go!

Case Study 1: How Does The Ministry of Food Processing (Govt. Of India) spread awareness about World Food India through social media platforms?

In 2017, the Ministry of Food Processing Industries which is a ministry of the Government of India was looking for various ways to promote and spread awareness about World

Food India .

https://www.youtube.com/watch?v=S_y6G6OpEoY

The Ministry wanted to promote India as the world’s food factory. They desperately needed a way out where they could interact and raise not only awareness about the same but to educate Indians on how India is the largest producer of food and food products, suffers from an acute shortage of food.

India is the fastest-growing economy in the world, yet 40% of its food production is wasted annually. Therefore, the country especially the youth needed an awakening regarding the same and World Food Day was the ideal time to start it.

Meantime, The Ministry analyzed that youth is highly approachable on social media platforms, and therefore, they need to look out for innovative digital marketing case studies to reach them directly.

For the same, they hired a digital marketing agency that designed a creative marketing strategy that talked about food wastage and how to tackle it. The agency targeted the audience with creative posts and engaging campaigns with hashtags.     

• 4000+ leads generated comprising potential Exhibitors, Investors, Delegates, and other Partners
• 3000+ posts created across social media platforms and 4000+ registrations via the website
• 100+ million impressions through social media
• Dominated India’s twitter-sphere through 8 successful trending activations
• 100 times growth in Twitter followers – from 1400 to 150k during the campaign
• $20 Billion Worth MoUs signed
• #ReduceFoodWastage (Impression generated: 51000000 )
• #NoWasteOnMyPlate (Impression generated: 2,0326,113 )
• #WarOnFoodWaste ( Impression generated: 47988450 )

Case Study 2: Make My Trip Hashtag Campaign  #DilHaiHindustani

Make My Trip is one of the top-notch travel agencies which is also quite popular on social media platforms. This company must be followed by all learners as they keep on introducing creative campaigns and offers especially during festive days.

The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary efforts for independence.

They came up with the   #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were some people who were featured in it.

Case Study 3: Amazon India The Great Indian Freedom Sale

When it comes to digital marketing campaigns, you can’t ignore e-commerce companies. During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media.

The campaign we have been talking about can set a great example of online marketing campaigns, especially in e-commerce industries.

Amazon India’s The Great Indian Freedom sale organized the contest which involved fun activities and the contestant got shopping vouchers from the company. The campaign was named #10KeBaadKarenge , in this, the people push their shopping plans after the 10th of August because of the Amazon sales.

Case Study 4: How KFC India Boosted its Social Media Presence with campaigns like ‘Design your own bucket’, ‘Radio KFC RJ Hunt, and ‘Currycature’

Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand.

It’s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its online presence on social media platforms for brand awareness.

KFC had launched very famous campaigns like Radio KFC RK Hunt , Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement.

When they started Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition.

It was a social media campaign to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to take part to collaborate with the famous brand.

Similarly, the “ Design Your Own Bucket ” campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets. Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets.

Additionally, they have also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired. Amazing right!

Another innovative KFC’s campaign was “ Currycature ” where participants have to choose a character with an ethnic Indian touch and then upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.

• KFC was featured by Social Baker as among the top 5 socially devoted brands.
• The overall positive engagement of their Facebook page grew from 6.2% to 93.8% which was thrice the sector average.
• KFC was placed among the five fastest-growing social media brands in India.

Case Study 5: Tata Sky’s Campaign – Transferkar Family

Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the campaign was solely targeted on families . Obviously, the motto of the campaign was to promote Tata Sky’s product/services called Tata Sky+ Transfer. This new product is used to transfer the recorded content from TV to mobile or tablets.

Basically, in each family, everyone has their own preferences when it comes to channels. In families but due to some reason, not everyone watches their favorite shows at the same time.

This is very common in Indian families where most of the time TV remote is controlled by the head of the family and others just follow his/her favorites. For this purpose, the brand came up with an idea and created the out-of-mind family named Transferkars .

This product helped family members to transfer their favorite shows on mobiles or tablets and enjoy every bit of it.

The campaign was a huge success and got viral through social media and TV commercials. Various kind of family-related content was shared during the campaign with discounted offers to the clients. Basically, their understanding of the potential market made the campaign a huge hit.

Case Study 6: Paper Boat’s #FloatABoat campaign on social media

Paper Boat is a very known Indian brand of traditional beverages known for drinks which you can commonly prepare at home like aam Panna, Gol Gappa ka Pani, Jamun Kala khatta, and kokum. These kinds of flavors are quite common among Indian families but not everyone can prepare them at home.

As Paper Boat’s mission states, the purpose of these drinks was to take you back in those memories and float a boot this monsoon. And, the same purpose is very well carried by the team through digital marketing campaigns.

They created numerous innovative campaigns that targeted the emotional side of the audience and made them in love with the brand.

However one of Paper Boat’s campaigns was a huge hit among audiences called #FloatABoat .

As you can get the idea by the name, the company asked people to make a paper boat like they used to make in their childhood days and share it on social media by using the hashtag along with the title of the campaign i.e. #FloatABoat  and following their social media pages.

Another purpose reviled by the brand is that if someone shared this on any social media, Paper Boat will donate Rs.20 for children’s education.

The purpose behind the campaign touched millions of hearts and it was a big success that caused timelines to be jammed with paper boats. You can analyze now how many followers Paper Boat got during the campaign.

Case Study 7: Nivea India’s ‘Mom’s Touch

This campaign was dedicated to all the extraordinary and selfless mothers designed especially on Mother’s Day. Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of the mother from all over the country.

The brand asked the audience to share the selfless moment of their mothers by sharing this video over social media platforms. Their marketing strategy also had a beautiful objective to gain viewership. The brand made a promise that by sharing this video on social media the donation from the brand was done for the girls.

Case Study 8: KKR – IPL Team’s Digital Marketing Strategy

Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars –  Shahrukh Khan.

KKR team has the most engagement with its fans and followers due to its digital marketing case studies.  During the initial days, KKR showed keen interest to gain followers over the internet and worked on various objectives like how to increase brand awareness of KKR irrespective of Shahrukh Khan, how to stay tuned and connected with the fans, and how to keep them updated with the latest news & updates.

For engagement, first, they decided to create a video blog dedicated only to KKR fans named “ Inside KKR ” where fans can get through their news and their favorite players easily.

Secondly, they had a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team.

They paid special attention to social media platforms as well as The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad. Players of KKR had queued sessions on Twitter with their fans and run a special “Cheer for KKR campaign” . This is for the time that any sports team followed a digital idea.

Results of the campaign:

• The Facebook page of KKR has 15 M likes during the campaign, the highest of all the other IPL teams.
• On Twitter, KKR is the most engaging IPL team.
• KKR became the most followed IPL team on Instagram with more than 466K followers.
• It has also gained traffic to its Pinterest page and Google Plus profile.
• Customized & personalized videos shared on social media platforms by fans led them a chance to receive a valuable acknowledgment by the team players which has turned into 10 million cricket followers and impacted on and off the KKR team.

Case Study 9: Cadbury’s Dairy Milk Team Digital Marketing Strategy

The case study will give a brief on the strategies of dairy milk silk and Spotify releases mixtapes to advertise it in various forms. How you can send the message of love with the playlists that are personalized for you.

Why they got need to advertise the dairy milk silk. This Ad was necessary for the couples who were separated by the unseen enemy; Covid 19. Dairy milk and Spotify reach out to GenZ with new strategies.

The strategy was implemented via Spotify. It applies the digital marketing experience for dairy milk silk by using Spotify’s API. The users that are listening to the music have been experiencing the creative content of dairy milk silk Ads and music as well. Leisurely, the users get engagement and allow users to get a special playlist to share the file.

Case Study 10: Nilon’s Diwali Campaign Reached Near 2Million Users – Digital Marketing Strategy

The case study of Nilon’s Diwali Campaign reached nearly 2million users by initiating the Diwali campaign in order to spread the noise-free and positive festival lights. Well, you know that Nilon’s acquire a wide range of quality products that include food products as well.

Although, the food forms are an integral part of every festival. Hence, Nilon’s Diwali celebration campaign was initiated don’t his behalf to reach out to maximum users by providing delicious foods with noise-free and pollution-free Diwali.

To do this, the brand initiated a contest campaign where the people has to share the food pictures using #SwaadBharePathaake and parallelly challenging three of the participants according to the criteria.

Nilon’s partnership with the influencers for more engagement and crossed nearly 2 million traffic through this strategy.

Case Study 11: ZEE5 Digital Marketing Strategy For Testing Awareness Campaign

https://www.youtube.com/watch?v=2S6XJOieKtY

The ZEE5 has created an interesting marketing campaign for Rashmi Rocket for gender testing awareness. The campaign was successful in launching the #LetrashmiRun to cross 22 million+ views.

The case study is about the sportswoman spreading awareness of gender disparity through social and other tools for maximum reach out. The execution was properly planned to start with a conversation between actor Tapsee Pannu and real-life rock Hima Das on the training and journey to the end.

Are you ready to sprint with Rashmi? Come join us for an interactive event, where you will get a chance to #RunWithRashmi , and a few lucky winners will get an opportunity to attend the #RashmiRocket screening along with the full star cast! pic.twitter.com/NAxpK1hUk7 — ZEE5 (@ZEE5India) October 8, 2021

This conversation leaked all over the social media channels and news channels to stand out from the crowd.

Furthermore, the discussion on the movie clips and other issues are included in the Rashmi Rocket movie marketing campaign strategy to spread awareness. This gets aired all over the news channels, Youtube channel, and on NewsX.

Case Study 12: BookMyShow Digital Marketing Strategy 

The case study of BookMyShow by initiating the #CinemalsBack campaign to retrieve the safety of watching movies in theaters, and increase the footfalls on the website. BookMyShow’s in house team, a campaign to target the following mentioned below

• Entertainment-Lovers
• Geographic restrictions notwithstanding
• Social Setups via social media platforms

These are the main features of the campaign that are being a high priority for spreading awareness. The campaign includes the importance of health and safety measures against the Covid 19 situation.

Through this campaign, the BookMyShow encourages the audiences to relieve the magic of the big-screen experience with all safety measures. After that, the campaign surpasses 76% of the traffic of the pre-covid level.

Case Study 13: Sony BRAVIA’s Digital Marketing Strategy 

https://www.youtube.com/watch?v=ihOU74JbKtY

The case study of Sony India explores the campaign of Sony Bravia integration with Google TV in India and is sired across the social media platforms and news channels as well. It was shared on the internet and generated traffic and impression with a spike.

The objective of Sony India was to inform the benefits and features of the TV to the folks of the country. The campaign was executed from scratch by building curiosity with a series of ENCRYPTED tweets with no reference.

After that, the team waited for a while for the engagement of the users and listened to them as well. The audience stand on the hopes and strategies of the campaign, the audience started sharing their experiences and problems they are facing.

Thereafter, The team started a quiz to increase the engagement that will help the team to know more issues from the audience.

1. YouTube 2. Disney Hotstar 3. SonyLIV 4. Amazon Prime Video 5. Netflix — Sony India (@sony_india) October 28, 2021

Lastly, the company placed one solution over every issue that will definitely influence many users. Parallelly, it started sharing its features like; introducing multiple OTT platforms with 70,000+ episodes and movies. Through this campaign, Sony India earned 8.5 million impressions.

Case Study 14:  Zandu Ultra Power Balm Digital Marketing Strategy 

The case study of Zandu Ultra Power Balm launched the Khali to advertise the Zandu ultra power balm to generate traffic and impressions. But, the main goal of the Zundu team was to generate sales through this Ad by titled ” Kada Dard ka Kadak Jawaab.”

The Zandu Ultra Power Balm starts the campaign by releasing the posts slowly and giving signs to the target audience about the capabilities of the Balm. Slowly, Slowly, Khali’s posts were launched on weekly basis to increase engagement.

The results of the campaign were very effective with the sales

• 7.7 Lacs Reach
• 2.3 Lacs Engagement
• The users were Continous commenting on all the routes used in the campaign.

Case Study 15: Cultbike.fit Digital Marketing Strategy 

The case study of the Cultbike.fit integrated with LinkedIn to start a campaign for creating the linked In job hunt on the internet by facing the Atul Khatri is an Advertisement face.

The campaign gets kickstarted with the launch campaign on various social media platforms such as Facebook, Instagram, Youtube, and Twitter by featuring Atul Khatri. The campaign introduces Atul Khatri as the chief executive officer of Cultbike. fit.

Atul Khatri shared a video that includes the contest. He introduces a Chief Excuse Officer and opens the podium for the contest. This will be followed by the audience’s views and comments to vote for the participants and get recruited for the top position.

To participate, the user needs to share the lamest excuse for not being fittest to win the title of Chief Excuse Officer. The hunt will be started with the linked In. Through this strategy, the campaign gets 14000+ applicants for the Cultbike.fit, 97,11,018 reach on Facebook, and 42,75,445 on Instagram.

Added new followers around with a growth of 106% on Facebook and 205% on Instagram.

Case Study 16: Reliance Jio Digital Marketing Strategy 

The Jio is planning to execute a campaign on the occasion of 5 years anniversary. The Jio started the campaign with the #5YearsOfJio  video on social media platforms. The Jio wants to show the revolution from the digital revolution to the revolution in India.

How they reconnect with the users and unique audience through social media platforms. As they have included influencers, celebrities, and many other strategies to reach out to the folks.

Celebrating #5YearsOfJio ???? 5 years of Digital Revolution. Thank you for being a part of this journey. #WithLoveFromJio #JioDigitalLife #DigitalIndia #Jio #Birthday pic.twitter.com/B09xIlx4iv — Reliance Jio (@reliancejio) September 5, 2021

The campaign describes the journey of the Jio from scratch they have started from 1995 to 2021 emphasizing nostalgia that will connect with the people’s emotions and will build engagement all over the internet.

Jio started with Twitter by sharing various tweets and slowly it is expanding on Instagram, Facebook, and Youtube. The videos include the human behavior from its core- as to how we connect then to how we connect now by keeping the hashtags #5YearsOfJio

Lastly, the campaign earned many impressions, engagement, views, and a wide range of reach. As the  total reach of the campaign was up to the 954k+

Case Study 17: Aditya Birla Digital Marketing Strategy

The case study of Aditya Birla started on behalf of  World Heart Day. The campaign will explore fitness and staying healthy. Alongside, building the brand salience in the health insurance category.

Here, you will see how Aditya  Birla spammed on the internet to generate a wide range of traffic and impressions. As it is declared as one of the best digital marketing case studies. The initiation of the campaign was with #LaughForHealthyHeart on Twitter and other social media platforms as well.

the campaign roped in all influencers and other strategies to roll out over all social media channels like Youtube. The comedians are also involved in this campaign that describes many mutual facts for building engagement and traffic.

The campaign ran for around 2 months on the internet and specifically on, Instagram, Twitter, Youtube, and Facebook. The campaign resulted in 1.7 million reach, 1.9 million impressions, and 44,000 clicks.

Case Study 18: Streax Digital Marketing Strategy

Streax planned various digital marketing case studies as this one stand’s out because of parenting with many celebrities such as; Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar. it was like celebrating the video featuring Shah Rukh Khan partnering with Streax and reaching out to 15 million people.

The Campaign was started with #GetStreaxWithSRK and the execution. The goal behind featuring this video is to represent the Steax in a new way and it redefines the term Sexy replacing it with Streaxy.

The video seems to share the message of an upbeat melody, encouraging people from all walks of life and stay Streaxy. After that, Streax did not stop and engage with customers, Streax partnered with television personalities such as; Gauhar Khan, Rithvik Dhanjani, and Awez Darbar.

The videos were posted with the #GetStreaxyWithSRK challenge and invited more audiences to make videos on this song.

The Streax earned a reach of over 36 million users and 15 million consumers in India.

Case Study 19: Hershey Digital Marketing Strategy

The Hershey launched a campaign with #MeantToBeShared to celebrate the bond of friendship on social media. Hershey is a brand with a lot of digital marketing case studies and this campaign was very beneficial for the team that created a boom on the internet on the occasion of Friendship Day.

Hershey’s campaign is a kind of friendship story that involves Break Up moment, a Class Bunk, and many more. The post receives more than 250 comments in half an hour. This campaign shared many hashtags and such as #Friendship Day Reels.

Moreover, the audience engaged with this campaign for more than 2 to 3 months by reposting it for their birthday celebrations. The campaign resulted in a wide range of reach with a total reach of 4.2 unique audiences on Instagram and crossed 1.5 million reels. The campaign get 50% organic traffic and the brand page grew by 12%.

Case Study 20: Adidas Digital Marketing Strategy

Adidas plans a few digital marketing case studies to run the campaign in July 2021. As the brand was planning to launch the plan #OpenForum to start with Instagram and lead with multiple social media channels.

The brand was planning to use every feature on every platform such as reels, stories, posts, and videos on the Youtube channel. The main perspective of this campaign was to show the new shoes launched by Adidas for different kinds of sports and casuals as well. It started with the pre-launch; Onboarding the #OpenForum Crew.

Meanwhile, another team was shooting the content of big influencers to engage folks and reach out to various categories of sports lovers. This will give a wide range of visibility and impact to Adidas.

Adidas worked with a few influencers who posted their images respectively. This will give the users regular interactions and suggestions in the feed as well. Gen Z was very influenced by this campaign and engage for a very long time.

This #OpenForum resulted in 7.6 million-plus users and the average rate of engagement was up to 5.4% in the initial weeks. This was considered one of the digital marketing case studies in Adidas’s campaign history.

Case Study 21: Rage Coffee Digital Marketing Strategy

Case Study 22: Plum Digital Marketing Strategy

Case Study 23: Swiggy Desi Masala Digital Marketing Strategy

Sooo… an image search of ‘desi masala’ shows pictures of women, NOT masala. ???? This Women’s Day, we’re trying to change that result. To help, upload an image of any masala/dish, add ‘desi masala’ in the caption, & search engines may pick it up! (Don’t forget to tag @swiggy_in ????) pic.twitter.com/udhHo39eq0 — Swiggy (@swiggy_in) March 5, 2021

Case Study 24: Rasna Digital Marketing Strategy

Rasna is a brand with a wide value holding a wide range of audiences. In the competitive world, Rasna was lagging behind and was planning to leverage the mass following audience by designing a campaign to invoke nostalgia and revive childhood during lockdown 2.0.

The Rasna was known for its ‘I Love You Rasna’ tagline for years. Hence, Rasna decides to expand its usage and involvement in the daily uses of products. Many digital marketing case studies were discussed and were finally hanged with the one strategy to launch on the internet.

The campaign was set up with the hashtag #LooveURasnaRecipes. The Rasna partnered with many influencers and made a video to invoke nostalgia and childhood memories. The video was made by the popular rapper and influencer to engage more people and influence them to purchase and experience the same feel.

Rasna’s posts were shared on various influencer’s pages such as; BharatzKitchen , Kanak Khaturia, and Meghna’s Food Magic. This amps the engagement from several page accounts and submerges on Rasna’s Page to know more.

This campaign resulted 8,443,817 unique reach, 6,673,478 video views, and more than 70,000 posts engagement.

Case Study 25: Burger King India Digital Marketing Strategy

Burger King India is a well-established brand and holds a wide range of popularity. The digital marketing case studies of Burger King India seem very effective and this campaign was created with different perceptions in order to denote valentine’s day as the season of breakup.

Burger King India tied up their Whopper to launch on valentine’s day by keeping the hashtag #DateThe Whopper. The influencer that was featuring this campaign was Sima Taparia who was describing the campaign to build engagement.

Usually, valentine’s day is celebrated by couples. But, Burger King took it to a different road via Sima Taparia to inform the people as valentine’s day is the season of breaking up and finding someone better by describing the parallels between relationships and burgers.

The campaigns amplified on social media handles because of assets and contests. The campaign urges meme-makers to share the posts and build engagement to be a part of the Whopper Clan.

Hence, the campaign results in an 11.6 million reach across social media platforms. The engagement rate was increased by 5.1% and see a rise in the brand value as well.

There are numerous ideas to create your online marketing strategies. All you need is to think out of the box and plan according to the occasion.

Also, while creating marketing campaigns your focus should be on how to touch your audience emotionally. It’s proven that sensitive topics can lead to gaining more attention and engagement. But make sure it should hurt or carry forward against the law.

Digital platforms can provide you with a vast playground where you can experiment and reach out to a million people with a great marketing strategy. So let’s get started to create your online marketing campaigns and reach millions of hearts. This is all about the top 25 Indian digital marketing case studies and you may comment below for any query. We would gracefully assist your query at the earliest.

I am raw html block. Click edit button to change this html

Related Posts

Different Ways to Get High-Quality Backlinks in SEO

डिजिटल मार्केटिंग क्या है ? और इसके साथ अपने करियर को अगले स्तर पर कैसे ले जाएं

How Event Management Can Benefit Your Digital Marketing Campaigns

5 Myths and Facts About Guest Posting

Great information about different digital marketing strategies fro big brands in india .

Thanks Rakesh for appreciating. Keep Reading!

rahul nishad

your content is outstanding ! plz come up with some more blogs on digital marketing stratergy ….

Sure Rahul, we will definitely share strategies centric posts. Soon!

Comments are closed.

• Subscribers

Innovation in Indian Businesses: Case Studies of Disruptive Ideas

- Advertisement -

Innovation lies at the heart of every successful business, and the Indian subcontinent has witnessed a surge of disruptive ideas that have reshaped industries and transformed the way we live and work. From technology-driven breakthroughs to novel business models, Indian entrepreneurs have demonstrated remarkable ingenuity and foresight. In this article, we delve into case studies of innovation in Indian businesses, highlighting the transformative power of disruptive ideas and their impact on various sectors in the region.

Flipkart: Revolutionizing E-commerce

Case Study: Flipkart, founded by Sachin Bansal and Binny Bansal, pioneered the e-commerce landscape in India. By introducing the concept of online shopping and offering a vast range of products at competitive prices, Flipkart disrupted traditional retail and quickly gained widespread popularity. The company’s customer-centric approach, innovative supply chain management, and introduction of Cash on Delivery (COD) revolutionised the way Indians shop.

Paytm: Transforming Digital Payments

Case Study: Paytm, founded by Vijay Shekhar Sharma, revolutionised digital payments in India. Initially launched as a mobile recharge platform, Paytm evolved into a full-fledged digital wallet and payment gateway. Through its user-friendly interface, secure transactions, and attractive cashback offers, Paytm played a crucial role in promoting digital transactions and financial inclusion in the country.

Oyo: Disrupting the Hospitality Industry

Case Study: Ritesh Agarwal’s Oyo disrupted the hospitality industry by offering standardised, budget-friendly accommodation options. Through its technology-driven approach, Oyo transformed budget hotels into a consistent and reliable option for travellers across India. The company’s aggressive expansion and franchising model have led to its rapid growth and global presence.

BYJU’S: Revolutionising Education

Case Study: BYJU’S, founded by Byju Raveendran, revolutionised the education sector by providing personalised, interactive learning experiences through its e-learning platform. BYJU leverages technology and data analytics to cater to the individual learning needs of students, making education engaging and effective.

Zomato: Redefining Food Delivery

Case Study: Zomato, co-founded by Deepinder Goyal and Pankaj Chaddah, redefined food delivery and restaurant discovery in India. Through its user-friendly app, Zomato enabled users to browse restaurant menus, read reviews, and place orders conveniently. Zomato’s innovative business model and strategic acquisitions have solidified its position as a leading food-tech company.

Financial Management for Small Businesses: Tips for…

Business Resilience During Times of Crisis: Lessons from…

Business Funding Options for Indian Entrepreneurs: Investors…

Ather Energy: Revolutionising Electric Vehicles

Case Study: Ather Energy, founded by Tarun Mehta and Swapnil Jain, disrupted the electric vehicle market with its smart electric scooters. The company’s focus on technology, performance, and design made electric vehicles more appealing and accessible to Indian consumers. Ather Energy’s innovative subscription-based model and efficient charging infrastructure have set new benchmarks in the industry.

PharmEasy: Revolutionising Healthcare

Case Study: PharmEasy, founded by Dharmil Sheth and Dhaval Shah, transformed the way Indians access healthcare services. Through its online pharmacy platform, PharmEasy provides convenient access to medicines and diagnostic tests, making healthcare more accessible and affordable for millions.

Razorpay: Streamlining Online Payments

Case Study: Razorpay, co-founded by Harshil Mathur and Shashank Kumar, revolutionised online payments by offering seamless payment solutions to businesses. Its innovative technology and user-friendly interface simplify the payment process for merchants and customers alike, contributing to the growth of the digital economy in India.

Swiggy: Disrupting Food Delivery

Case Study: Swiggy, founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, disrupted the food delivery industry with its efficient logistics and fast delivery model. Swiggy’s innovative approach to last-mile delivery and its wide restaurant network has made it a leading player in the food delivery space.

Unacademy: Transforming Online Education

Case Study: Unacademy, founded by Gaurav Munjal, Roman Saini, and Hemesh Singh, revolutionised online education by providing free and paid courses taught by experienced educators. The platform’s interactive approach, live classes, and comprehensive course offerings have made quality education accessible to millions of learners across India.

The case studies of innovation in Indian businesses underscore the transformative power of disruptive ideas. Visionary entrepreneurs have leveraged technology, customer-centricity, and innovative business models to reshape industries, improve lives, and drive economic growth. These success stories serve as an inspiration for aspiring entrepreneurs and highlight the importance of embracing innovation to stay ahead in the competitive business landscape of the Indian subcontinent. As the region continues to evolve, the spirit of innovation will play a pivotal role in shaping a brighter and more prosperous future for India and beyond.

Women Leaders Shaping the Business Landscape in India

The Rise of Social Entrepreneurship: Making a Positive Impact in India

Converting YouTube Videos to MP3 Using Y2mate: Elevating Your Music Experience

The Role of Emotional Intelligence in Exceptional Leadership

Mary Higgins Clark: A Literary Maestro in the Realm of Suspense

Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment.

Gina Rinehart: Spearheading Australia’s Mining Sector…

Transparency is the USP of their Products, tells Crowd…

Angelina Jolie: Hollywood’s Timeless Icon and…

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Find courses from the top Manipal universities

Years of educational excellence 

Learner footprint across towns & cities of India

Student nationalities

Expert faculty

Recruiters from Fortune 500 companies

Explore our online degree courses & certifications

No-cost EMIs & more

With our no-cost EMIs & other easy financing options, we let your learning take the spotlight without the stress of financing.

Additional fee concessions

Fee concessions will be provided upon upfront payment of the full program fee or annual fee, depending on the university and program.

Online Manipal advantages

Access UGC-entitled degrees from world-class universities that are NAAC accredited. Pursue online degrees that are at par with conventional on-campus degrees and accepted by governments, corporate organizations, and higher education institutions.

Choose our online programs to avail all these advantages & more

Attractive scholarships for defense personnel, government employees, differently-abled people, meritorious students, and alumni of Manipal universities.

Increase your chances of getting a job with dedicated career and placement assistance services. Attend career-readiness sessions, resume building workshops & webinars by experts, and participate in virtual placement drives.

Benefit from 70+ years of Manipal legacy and become a member of a reputed 150,000+ member alumni network with top professionals & business leaders like Mr Satya Nadella, Chef Vikas Khanna, Dr Devi Prasad Shetty, and more.

Attend webinars by industry experts to gain industry-specific knowledge. Participate in hands-on workshops and get certified in emerging technologies like Metaverse, AI Modelling, Blockchain, and more.

Join learners from 1500+ cities & towns and 60+ countries to connect & network. Exchange ideas with a diverse peer group from various industries, domains, geographies, and experience levels.

Attend our exclusive in-person events to connect with batchmates & faculty members of your online program. Participate in day-long fun activities & interactive sessions and create lasting memories.

Gain access to vast e-libraries with 2,00,000+ e-books. Gain programming skills and implement coding-related projects in an exclusive state-of-the-art programming environment.

Attend live classes & access recorded lectures on-the-go. Engage in live interactions with faculty members to get your doubts clarified and write online-proctored exams from the comfort of your homes by booking slots as per your convenience.

Career support services

Our experienced team helps you choose the right career path that aligns with your goals, interests, and skills by providing you valuable guidance and support.

Alumni interactions during & after program

Interact and receive first-hand information & guidance from alumni during and after the program..

Career advisory & counselling by industry experts

Make informed decisions while choosing your career path by gaining valuable insights on various career opportunities from our expert career counsellors..

Industry-readiness sessions

Familiarize yourself with industry trends, organizational expectations, and recruiter behavior to develop relevant skills and become job ready..

Employability skill assessment & enhancement

Identify your strengths & weaknesses through skill assessments and build competencies to improve your employability quotient., learner experience.

I always wanted to pursue my higher education dream without quitting my job, and MUJ has made it possible for me through their online degrees. My online MCA degree has given me wings to fly and chase my career aspirations.

With one year of work experience in a hospital, I wanted to hone my managerial skills. So, I decided to pursue an online MBA in Healthcare Management. Since I’m also preparing for UPSC, pursuing an online MBA is the perfect choice and Online Manipal is playing a key role in enhancing my knowledge.  

I wanted to specialize in marketing, which is why I decided to start by pursuing an online BBA. As a working professional, an online degree was the best choice for me. The faculty at MUJ are experienced & guide us well and the student portal is user-friendly.

I have 2 years of work experience in IT as an Application Engineer. Through this program, I hope to expand my knowledge in business analytics and apply it to my current job role. Online Manipal has enabled me to learn at my convenience and the free access to Coursera content has helped me gain industry-relevant skills.

Having completed my master’s in business, I wanted to switch to the in-demand domain of business analytics, and I found MAHE’s certification program to be one of the best picks for me. The best part about this online certification program is that I can study at my own pace.    

With 12 years of work experience in procurement and supply chain, I wanted to upskill in this domain. The curriculum of the online PGCP program by MAHE is industry-relevant and is helping me in applying my skills on the job. The e-tutorials are very helpful and cover in-depth topics.  

I have been working as a lab technician in Manipal University Jaipur for 8 years, I have good technical skills like video recording and editing. However, I wanted to improve my knowledge, so I decided to pursue an online MA JMC. I want to pursue my PhD after this online program, and I also hope to become a news anchor one day. 

Video vault

Empowerment Ki Shuruaat, Online Manipal Ke Saath | International Women's Day | Online Manipal

Hamari University; Apke Aur Apke Sapnon Ke Liye | #DrivingTheChange | Online Manipal

Brand Film | Online Manipal | #AzadiWaliDegree​​

Learner Testimonial: Devyani's Journey With Online BBA (MUJ)​​

Learner Testimonial: Akhil's Journey With Online MBA (MUJ)​

Learner Testimonial: Romila's Journey With Online MA JMC (MUJ)

Read our blogs

Top scholarships offered at Online Manipal

Role of podcasts in modern journalism education

The 7 Ps of marketing mix model

Sharmistha Das: Passion and Perseverance Personified

Interested in our courses? Share your details and we'll get back to you.

Course Master of Business Administration Bachelor of Business Administration Bachelor of Computer Applications Bachelor of Commerce Master of Computer Applications Master of Commerce Master of Arts in Journalism & Mass Communication MSc Data Science MSc Business Analytics PGCP Business Analytics PGCP Logistics and Supply Chain Bachelor of Arts MA in English MA in Sociology MA in Political Science

Institution Manipal University Jaipur Manipal Academy of Higher Education Manipal Institute of Technology Sikkim Manipal University

I authorize Online Manipal and its associates to contact me with updates & notifications via email, SMS, WhatsApp, and voice call. This consent will override any registration for DNC / NDNC.

Enter the code sent to your phone number to proceed with the application form

+91-9876543210 Edit

COURSE SELECTED Edit

Bachelor of Business Administration (BBA) Manipal University Jaipur

Please leave this field empty. Submit

• +91- 9640901313 [email protected]
• Search for a Case
• Publications

4 th International Case Study Conference (December 14-15, 2023)

Theme: the future of case method.

⇨Deliberations on The Future of Case Method ⇨Cash prizes for Top 3 case studies ⇨Editorial and mentoring support to selected case authors ⇨Opportunity to publish case studies in reputed indexed journals and case repositories ⇨Networking opportunity with experts in case teaching and case writing Contact Us Email: [email protected] Register here: https://www.ifheindia.org/conference/ICSC2023/ Tel: +91 96409 01313

ICMR (IBS Center for Management Research)

Asia Pacific's largest case study repository for management students, faculties, trainers and corporate executives

ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international. ICMR is involved in business research, management consulting, and the development of case studies and courseware in management. ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world. Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

Case Study Categories

Varieties and numbers of case studies are available in our repository in different management subject categories. Below are the most popular categories in management areas:

Business Strategy

Human resource management, it and systems, leadership and entrepreneurship, business ethics, awards and achievements.

ICMR cases have won awards in some of the most prestigious global case writing competitions such as EFMD, oikos, John Molson, CEIBS, The Case Centre, E-PARCC and many more...

New Arrivals

Please check our recent case studies

Corporate Governance Crisis at Startups: The Zilingo Story

The case discusses how Zilingo Pte Ltd (Zilingo), a Singapore-based B2B fashion tech platform, ended up in liquidation after a protracted crisis due to issues that led to corporate governance failure. Founded in 2016 by Ankiti Bose (Bose) and Dhruv Kapoor, Zilingo was an online fashion and beauty startup company that empowered apparel supply chain players to produce, source, and trade efficiently through its technology platform. It was one of Southeast Asia’s vaunted startups...

Amazon's Private Label Brands: An Ethical Perspective

The case “Amazon’s Private Label Brands: An Ethical Perspective” discusses the ethical implications surrounding the promotion of US-based multinational technology company Amazon.com, Inc. (Amazon) of Amazon Private Label (APL) products on its online marketplace. The case starts out with a brief look at– the world's largest e-commerce platform's launch of various APL products from the late 2000s. It then delves into the various controversies surrounding APL products through the years...

Twitter under Elon Musk: Present Tense, Future Perfect?

The case discusses the problems faced by social media platform Twitter and its future under the ownership of Elon Musk. After he acquired Twitter for US$44 billion in October 2022, Musk primarily known for his innovative efforts, introduced a list of controversial policy and feature changes to the platform. These included rebranding Twitter to ‘X’, making policy changes and sweeping layoffs, resorting to cost cutting, reinstating accounts, and introducing paid verification...

Google's Post-Pandemic Multi-Purpose Workplace Design

The case touches upon the early office design initiatives at Google including at its headquarters Googolplex. Next, it describes in detail how Google’s Real Estate and Workplace Services team (REWS) focused on redesigning the existing office spaces in 2022 and creating and testing new multi-purpose offices and private workspaces to enable employees to collaborate effectively across work environments. Google designed Team Pods with chairs, desks, white boards, and storage units on casters that could be shifted based...

Reliance's Foreign Currency Bond

The case study is about Reliance Industries Ltd (RIL)'s foreign currency bond issuance and listing on international stock exchanges. The case starts with a brief history of the company, from the founding of RIL by Dhirubhai Ambani in 1966 to being led by Mukesh Ambani in 2022.The case then moves on to the details of RIL's financials, showcasing how the company has grown over the years, and how efficiently it has raised funds from the global capital market and utilized these funds for expansion. Finally, it delves into the details of foreign currency bonds issued by RIL...

Enbridge: A Diversity, Equity & Inclusion (DEI) Leader in the Energy Industry

The case describes the various initiatives taken by Enbridge, a Canadian energy company, to create a diverse and inclusive culture where employees would feel good coming to work, collaborate across teams, and be successful and grow their careers. The case first touches upon the main goals of the D&I strategy put in place at Enbridge. It then describes how Enbridge decided to encourage its employee community through various initiatives that included activities, education, and networking...

ICMR Books Collections

ICMR books are ideal resources designed to help deepen knowledge on the management theories and concepts helping to enhance decision-making skills

Strategic management consists of a set of decisions and actions resulting in the formulation and implementation of strategies designed to achieve the objectives of an organization. It involves taking decisions about the products, location, and the organization's structure-decisions that determine the survival of the organization in the short and long term.....

Business Communication

Communication is an essential aspect of business life. Everyday, business persons have to communicate with people at different levels of the organization or with people external to the organization. And in this globalized environment they also have to communicate with people from different countries, with different cultural backgrounds....

Economics For Managers

Economics is the study of how economic agents or societies choose to use scarce resources to satisfy unlimited wants. It examines how resources can be optimally distributed to satisfy the needs of individuals and society as a whole. Knowledge of economics helps businesses become more profitable through proper allocation of resources....

Testimonials

Case studies are an important tool to highlight managerial dilemmas. The ICMR case studies are of highest quality and tackle important managerial issues, including social and environmental sustainability. The case studies have repeatedly won international case study contests and have been tested around the globe with much success.

-Dr. Michael Pirson, Assistant Professor of Management, Fordham University; Research Fellow in Psychology; Harvard University; Co-founder and Academic Director, Humanet

I am impressed about the quality of ICMR cases, combining relevant issues, innovative organizationa and excellent case writing handcraft. In recent years, ICMR cases have performed extraordinarily well within the double-blind reviewed annual oikos Global Case Writing Competition.

-Dr. Jost Hamschmidt, Managing Director, oikos Foundation, St. Gallen, Switzerland; Head, oikos Global Case Writing Competition Program

Our Premium Services

ICMR provides knowledge partnership services as well as training services

• February 07, 2020

IBS Center for Management Research (ICMR) offers a subscription model for the purchase of case studies. At present, we are offering two subscription options…

Read More »

While ICMR regularly comes out with casebooks, case packs, and e-books comprising our cases, we have witnessed a high demand for our cases for…

ICMR India conducts workshops to train all the interested individuals in case research and writing. For more details, please write a mail to…

Copyright © 2020 - All Rights Reserved - ICMR India

Business Case Studies, Corporate Governance & Business Ethics Case Study

Ibs ® case development centre, asia-pacific's largest repository of management case studies.

Forgot Password | Change Password

MBA Course Case Maps

• Business Models
• Blue Ocean Strategy
• Competition & Strategy ⁄ Competitive Strategies
• Core Competency & Competitive Advantage
• Corporate Strategy
• Corporate Transformation
• Diversification Strategies
• Going Global & Managing Global Businesses
• Growth Strategies
• Industry Analysis
• Managing In Troubled Times ⁄ Managing a Crisis ⁄ Product Recalls
• Market Entry Strategies
• Mergers, Acquisitions & Takeovers
• Product Recalls
• Restructuring / Turnaround Strategies
• Strategic Alliances, Collaboration & Joint Ventures
• Supply Chain Management
• Value Chain Analysis
• Vision, Mission & Goals
• Global Retailers
• Indian Retailing
• Brands & Branding and Private Labels
• Brand ⁄ Marketing Communication Strategies and Advertising & Promotional Strategies
• Consumer Behaviour
• Customer Relationship Management (CRM)
• Marketing Research
• Marketing Strategies ⁄ Strategic Marketing
• Positioning, Repositioning, Reverse Positioning Strategies
• Sales & Distribution
• Services Marketing
• Economic Crisis
• Fiscal Policy
• Government & Business Environment
• Macroeconomics
• Micro ⁄ Business ⁄ Managerial Economics
• Monetary Policy
• Public-Private Partnership
• Financial Management & Corporate Finance
• Investment & Banking
• Leadership,Organizational Change & CEOs
• Succession Planning
• Corporate Governance & Business Ethics
• Corporate Social Responsibility
• International Trade & Finance
• Entrepreneurship
• Family Businesses
• Social Entrepreneurship
• HRM ⁄ Organizational Behaviour
• Innovation & New Product Development
• Business Research Methods
• Operations & Project Management
• Operations Management
• Quantitative Methods
• Social Networking
• China-related Cases
• India-related Cases
• Women Executives ⁄ CEO's
• Course Case Maps
• Effective Executive Interviews
• Video Interviews

Executive Brief

• Movie Based Case Studies
• Case Catalogues
• Case studies in Other Languages
• Multimedia Case Studies
• Textbook Adoptions
• Customized Categories
• Free Case Studies
• Faculty Zone
• Student Zone
• By CaseCode
• By CaseTitle
• By Industry
• By Keywords

Case Categories

• Corporate Governance & Business Ethics
• Government & Business Environment
• Micro \ Business \ Managerial Economics
• Finance, Accounting & Control
• Financial Management & Corporate Finance
• Investment and Banking
• Human Resource Management (HRM) \ Organizational Behaviour
• Innovation & New Product Development
• International Trade & Finance
• Leadership, Organizational Change and CEOs
• Brands & Branding and Private Labels
• Brand \ Marketing Communication Strategies and Advertising & Promotional Strategies
• Marketing Strategies \ Strategic Marketing
• Sales & Distribution
• Competition & Strategy \ Competitive Strategies
• Core Competency & Competitive Advantage
• Going Global & Managing Global Businesses
• Managing In Troubled Times \ Managing a Crisis
• Mergers, Acquisitions & Takeovers
• Strategic Alliances, Collaboration & Joint Ventures
• Vision, Mission & Goals
• Operations & Project Management
• China-related cases
• India-related cases
• Women Executives/CEO's
• Aircraft & Ship Building
• Automobiles
• Home Appliances & Personal Care Products
• Minerals, Metals & Mining
• Engineering, Electrical & Electronics
• Building Materials & Construction Equipment
• Food, Diary & Agriculture Products
• Oil & Natural Gas
• Office Equipment
• Banking, Insurance & Financial Services
• Telecommunications
• e-commerce & Internet
• Freight &l Courier
• Movies,Music, Theatre & Circus
• Video Games
• Broadcasting
• Accessories & Luxury Goods
• Accounting & Audit
• IT Consulting
• Corporate Consulting
• Advertising
• IT and ITES
• Hotels & Resorts
• Theme Parks
• Health Care
• Sports & Sports Related
• General Business
• Business Law, Corporate Governence & Ethics
• Conglomerates

Companies & Organizations

• Aditya Birla Group
• Amalgamated Bean Coffee Trading Company Ltd (ABCTCL)

-->

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
SEP0019
SEP0018	* Award Winning Case Study
SDN0014
SDN0013
OPM0031
OPM0029
MRS0004
MRS0003
MRS0002
MRS0001
MM0067
MM0063
MM0051
MES0088
MEBE0037
MCS0019
IPD0100
IPD0099
INA0123
INA0122

Useful Links

• How to buy case studies?
• Pricing Information

Advertisement

Popular searches.

• For reprint requests in a text book or a case book, please write to [email protected]. The reprint permission given will be for one time use and non-exclusive rights will be provided to publish the case. The copyright will remain with IBS Case Development Centre (IBSCDC).
• Customer can also buy reprint permissions to use the selected case(s) in classroom for one year period from the time of purchase and a maximum of 200 copies.

* Teaching Note Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification. Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

Recently Bought Cases

• Baby Milk Powder Contamination at China’s Sanlu: Violation of Business Ethics
• Corporate Frauds: India Inc.’s Response
• Tata Consultancy Services: Managing Liquidity Risk
• SSS’s Experiment: Choosing an Appropriate Research Design
• Differentiating Services: Yatra.com’s ‘Click and Mortar’Model
• Wedding Services Business in India: Led by Entrepreneurs
• Shinsei Bank - A Turnaround
• Accenture’s Grand Vision: ‘Corporate America’s Superstar Maker’
• Tata Group’s Strategy: Ratan Tata’s Vision
• MindTree Consulting: Designing and Delivering its Mission and Vision
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• IndiGo’s Low-Cost Carrier Operating Model: Flying High in Turbulent Skies
• Evaluation of GMR Hyderabad International Airport Limited (GHIAL)
• Ambuja Cements: Weighted Average Cost of Capital
• Walmart-Bharti Retail Alliance in India: The Best Way Forward?
• Exploring Primary and Secondary Data: Lessons to Learn
• Global Inflationary Trends: Raising Pressure on Central Banks
• Performance Management System@TCS
• Violet Home Theater System: A Sound Innovation

Best Selling Cases

• Xerox�s Turnaround: Anne Mulcahy�s �Organizational Change�
• IKEA in Japan: The Market Re-entry Strategies
• Leadership Conundrum: Nike After Knight
• Nintendo�s Innovation Strategies: A Sustainable Competitive Advantage?
• Perfect Competition under eBay: A Fact or a Factoid?
• Googles HR Practices: A Strategic Edge?
• H&M vs Zara: Competitive Growth Strategies

Keep up with IBSCDC

• Email Newsletters
• IBSCDC on Twitter
• IBSCDC on Facebook
• IBSCDC on YouTube

Video Inerviews

Executive inerviews, case studies on.

• View all Casebooks »

Course Case Mapping For

• View All Course Casemaps »
• View all Video Interviews »
• View all Executive Briefs »
• View All Executive Interviews »

Advetisement

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA. Mob: +91- 9640901313 E-mail: [email protected]

Top 10 Case Study on Consumer Rights

We know consumer laws and courts exist, but only by reading through some case law can you understand how you as a consumer can exercise your rights!

Table of Contents

On an everyday basis, we purchase products and services. From our basic necessities like food and clothing to services like banking and education, we are dependent on companies and organisations to live comfortably in the present day, and we give them our hard-earned money in return. But sometimes, companies might fail to provide quality services or products. Many know there exist consumer courts and laws that protect consumers from consumer exploitation . But have you ever wondered who goes to these courts and what types of cases are filed? You would be surprised to know how basic these cases can be. So, here are 10 interesting case study on consumer rights curated for you.

Top 10 Case Studies on Consumer Rights

1. banks can’t always escape using ‘technical difficulties’.

We have come to rely on banks so much. A recent case study on consumer rights highlighted the need for stronger regulations. More than ever, most of our transactions are digital and heavily reliant on banks for these. Have you ever had your transaction fail due to the server being down or other errors?

Dipika Pallikal, a squash champion and Arjuna awardee found herself in an awkward situation when she used her Axis Bank Debit Card in a hotel at Netherlands’ Rotterdam failed. She had had 10 times the bill amount in her account at that time. Due to this, she faced a loss of reputation and humiliation. The bank said the incident was a case of ‘ Force Majeure’ (an act of god/ something beyond control)

Apart from that, the bank had also returned a cheque of ₹1 lakh issued to her by the government of India and blamed it on a technical error.

Dipika moved the consumer court in Chennai against Axis Bank

Court Decision

The court found that there was a deficiency of service on the part of Axis Bank and directed the bank to pay a compensation of ₹5 lakh and ₹5000 as expenses.

Key Takeaway

Banks are like any other service provider. We trust them with our money and they must perform the services we were promised. They cannot hide behind ‘technical difficulties’ or ‘ force majeure ’ and let customers suffer for it.

2. You Don’t Have to Be a Celebrity to Win a Consumer Case

A humble tea vendor, Rajesh Sakre, is an example of this. He had ₹20,000 in his State Bank of India account and had withdrawn ₹10,800. On his next visit to the ATM, however, he realized all his money was gone. When he asked the bank authorities they blamed it on him. 

So, he went to the District Consumer Disputes Redressal Forum with his grievance. He couldn’t afford a lawyer and he argued the case himself. This case study on consumer awareness presents insights into how consumers are becoming more vigilant.

The forum ruled in his favor and ordered the State Bank of India to return the ₹9,200 with 6% interest, pay ₹10,000 as compensation for mental anguish caused by the issue, and ₹2,000 for legal expenses.

It doesn’t matter who you are, as long as you have a valid case you can approach the Consumer Cases Forum. And even big companies and government entities like the State Bank of India can be made to answer for their mistakes.

3. Not All Free Items Are Welcome

Imagine you bought a bottle of Pepsi and found a packet of gutka floating in it! It happened to Rajesh Rajan from Ahmedabad when he bought Pepsi from a local store. He sent a legal notice to the company immediately and approached a Consumer Cases Dispute Redressal Forum. Every case study on consumer complaints tells a unique story of a consumer’s journey towards justice.

Moreover, he claimed that there was a deficiency in service that could have caused a health hazard to him. He demanded compensation of ₹5 lakh for the same.

The consumer forum passed an order in favor of Rajesh Rajan and directed the company to pay a total of ₹4008 (₹4000 for compensation and ₹8 for the Pepsi he purchased).

Rajesh moved the State Consumer Dispute Redressal Commission, asking for higher compensation as ₹4008 was too low and he had spent ₹500 on sample testing itself. The State Commission passed an order asking the company to pay ₹20,000 as compensation and ₹2000 towards costs as it found Rajesh’s argument reasonable.

Free items are not all welcome! It is a deficiency in service on the part of the provider if you find anything in your food (packaged or otherwise) that isn’t supposed to be there. The Consumer Cases Forums are a good place to take them.

4. Paying More Than the MRP? You Shouldn’t.

It has become common to charge more than the maximum retail price (MRP) for packaged goods. Especially in places like theatres, food courts, railway stations, etc, we see this happen a lot and mostly ignore it. Among the prominent consumer cases last year, the MRP case stood out for its complexity

Mr Kondaiah from Andhra Pradesh, on the other hand, didn’t ignore it when he noticed that Sarvi Food Court charged him ₹40 for a water bottle where the MRP was ₹20. He filed a case against them in the District Consumer cases Disputes Redressal Forum for ‘unfair trade practice’. He supported his claim by producing the bill. The MRP case study on consumer rights brought to light some gaps in the existing regulations.

The court decided in favour of Mr Kondaiah and said that a practice is not justified just because it is widely common. Mr Kondaiah was awarded a compensation of ₹20,000, ₹20 (the extra money charged) and ₹5,000 in costs. 

No authority has the power to charge above the MRP for any packaged goods. It doesn’t matter where it is sold, you are not required to pay a rupee above the MRP.

5. No MRP at All on the Product?

Baglekar Akash Kumar, a 19-year-old got a book and ₹12,500 because of the book. How? He purchased the book online and when it was delivered, he noticed that there was no MRP mentioned in it. He browsed the internet and saw that the book was sold at different prices in different places.

So, he went to the consumer cases forum and filed a case against Penguin Books India Pvt. Ltd and the paper company.

The court held that not publishing MRP on the product without a valid reason is an ‘unfair trade practice’. MRP exists to ensure that a consumer is not overcharged for the product. So, it is mandatory for companies to print MRP.

The publishers were asked to print the retail price of the book and Akash was awarded ₹10,000 as compensation and ₹2,500 as costs.

It is required under law for companies to put MRP on every product. If you see a product without MRP, then it is a violation of Consumer Cases Protection Laws and you can take them to court. 

6. Medical Services Fall Within the Scope of the CPA

Do medical services fall under CPA? When there was a little confusion in this regard, the Indian Medical Association (IMA) decided to get this question resolved once and for all. The CPA case study on consumer rights brought to light some gaps in the existing regulations. The Medical Services case study on consumer complaints became a landmark case in consumer rights advocacy.

IMA approached the Supreme Court, asking them to declare that medical services are out of the scope of the CPA. They gave the following arguments to support their claim:

• Medical professionals are governed by their own code of ethics made by the Medical Council of India. 
• In the medical profession, it is hard to guarantee the end result of treatments. Many external factors which are out of the control of the professional can impact the outcome. So, allowing consumer claims will cause people to file a case whenever a treatment doesn’t work out.
• There are no medical science experts in the consumer complaints online.
• Medical service provided by government hospitals will not fall under the Act especially when the service is provided for free. 

These were decent points. After consideration, the court settled the claims in the following manner.

Medical services provided by any professional (private or government) will be covered by CPA. This means  people can file a case in a Consumer Court if the service provided is not in confirmation with the Act.

• Doctors and hospitals who treat patients for free cannot be sued by a person who availed their services for free. 
• In a government hospital, where services are provided free of charge – the Consumer Protection Act India would not apply.

Apart from these two exceptions, the Act will apply when a person gets treated in government hospitals for free, when a poor person gets treated for free, and when insurance money is used for treatment.

7. Tired of the False Claims Made by Skin and Hair Care Products Yet?

Maybe you are not tired yet or you are too tired to question. However, a 67-year-old man from Kerala’s remotest areas was tired of these consistent lies and how companies got away with them.

In 2015, K Chaathu complained against Indulekha (beauty product manufacturers) and Mammootty (an actor who was the brand ambassador of the company) for putting up misleading ads. The tagline of the soap was ‘soundaryam ningale thedi varum’ which meant ‘beauty will come in search of you. The ads also claimed that people using the soap would become ‘fair’ and ‘beautiful’ but the 67-year-old didn’t become fair or beautiful.

Funny, right?

Compensation Paid

Indulekha paid him ₹30,000 in an out of court settlement while the initial claim of Chaathu was ₹50,000. When he was asked about this, he said that this case was never about the money but about how these companies put up advertisements every day with false claims. And it is not okay to let these people get away with it.

Key Takeaways

Advertisements are made to sell the products, so exaggeration of results is too common. But this doesn’t make it okay to make false claims just for the sake of selling the products. Making false claims in violation of the CTA.

8. Homebuyers Are Consumers

Imagine you decide to buy a house (a dream come true for many). You do a lot of research, pool your hard-earned money, and pay a real estate developer to build the house for you. They promise to deliver within 42 months but 4 years later they haven’t even started construction. 

This is what happened to two people and they decided to move the National Consumer Disputes Redressal Commission (NCDRC) for it. The Homebuyer’s case study on consumer rights was instrumental in changing local regulations.

NCDRC decided in favour of the homebuyers and asked the real estate developer to refund the money with a simple interest of 9% per annum. They were also awarded a compensation of ₹50,000 each.

The real estate developer challenged this in the Supreme Court, saying that the issue is covered under another Act (Real Estate (Regulation and Development) Act) and therefore cannot be taken in a consumer court. But the Supreme Court denied their argument saying that as long as the other Act explicitly stops people from getting remedy under other laws, they will be allowed to do so.

Our laws are in such a way that even though there are other remedies available, in most cases where you are a buyer of a product or a service, you will have protection under the Consumer Protection Act. 

9. Insurance Claims Cannot be Rejected on Mere Technicalities

We pay the premium and get insurance to protect us from losses we can’t foresee. Sadly, many people have had bad experiences with the insurance company. Om Prakash, for example, had his truck stolen and claimed insurance for the same. The truck was stolen on 23.03.2010, the FIR was filed on 24.03.2010, and the insurance claim was filed on 31.03.2010. 

The insurance investigator was sent and he confirmed that the claim was genuine. The claim was approved for the amount of ₹7,85,000/-. But the amount was never given to Om Prakash. With the rise in consumer court cases , companies are now more cautious about their policies and practices. When he sent the insurance company a legal notice for the same, they replied saying that there was a breach of terms and conditions: 

“immediate information to the Insurer about the loss/theft of the vehicle”

Om Prakash was late to apply for insurance because he was held up by the police to try and recover his vehicle.

While the consumer courts didn’t allow his case, the Supreme Court allowed his appeal and held in favour of him. It was ruled that insurance companies cannot escape from paying the claimants on technical grounds. Especially when the claimant has valid reasons for it.

The Court directed the Respondent company to pay a sum of ₹8,35,000/- to the Appellant along with interest @ 8% per annum. He was also awarded ₹50,000 as compensation.

Over the years, many judgments have been made to ensure that insurance companies are accountable and do not escape from paying valid claims. If you experience a similar situation with your insurance provided, you can approach the consumer court.  

10. iPhone 5S Gold for ₹68 + ₹10,000

Let’s close the list with a fun one! How would it be to get an iPhone at just ₹68? In 2014, Nikhil Bansal (a student) saw this unbelievable offer on Snapdeal (a discount of ₹46,651) and ordered it immediately as any sane person would. He received an order confirmation but later he was told that the order was canceled. They claimed that the offer itself was a technical glitch. “The iPhone case study on consumer complaint showcased the challenges consumers face even in today’s digital age.

When he approached the e-commerce consumer complaints India Forum, he claimed that these kinds of offers were misleading people and it was the duty of Snapdeal to honour the order. The forum ruled in his favor and asked Snapdeal to deliver him the iPhone for ₹68 and asked him to pay a compensation of ₹2,000.

When Snapdeal appealed this order, the compensation was raised to ₹10,000! 

Key Takeaway – Case Study on Consumer Rights

E-commerce stores are just as answerable as any other shop owner under the Consumer Protection Act. So if you face any issues like this with them, consider taking it to the consumer court. Through each case study on consumer rights, we can learn more about our rights and responsibilities

Consumer forums exist to protect consumers from consumer exploitation and ensure that we are not cheated by the companies we pay for getting products or services. Knowing your rights is the first step towards becoming a conscious consumer. 

Don’t hesitate to approach the consumer court if you have a valid claim of consumer exploitation . Even if it is for an ₹ 8 product like Pepsi, a valid claim should be taken to the forum.

What is the Consumer Protection Act?

The Consumer Protection Act is a law that safeguards the interests of consumers against unfair trade practices and ensures their rights to quality goods and services.

When was the Consumer Protection Act passed?

The Consumer Protection Act was passed in 1986 and later updated with the Consumer Protection Act, 2019.

Who is a consumer under the Consumer Protection Act?

A consumer is any individual who purchases goods or services for personal use, not for manufacturing or resale.

Who can file a complaint under the Consumer Protection Act?

A complaint can be filed by a consumer, any recognized consumer association, or the Central or State Government on behalf of a consumer.

What is a consumer rights case study?

A consumer rights case study involves analyzing a real-life scenario where a consumer faced issues with a product or service and sought legal resolution under consumer protection laws.

What are consumer cases in India?

Consumer cases in India refer to legal disputes brought by consumers against businesses for grievances related to defective goods, poor services, or unfair trade practices.

What are some examples of consumer rights?

Examples of consumer rights include the right to safety, the right to be informed, the right to choose, the right to be heard, and the right to redressal.

What is the consumer rights class 10 project?

The consumer rights class 10 project typically involves students researching and presenting on the various rights of consumers and how they are protected under the law.

Who is a consumer class 10 SST project?

In the class 10 Social Science (SST) project, a consumer is defined as an individual who purchases goods or services for personal use and is protected under consumer laws.

Other Related Articles

• Handling Consumer Complaints in the Airline Industry
• Handling Consumer Complaints in Beauty Care Product Industry
• How Much Time Does the Consumer Court Take ?

Consumer Protection Act 2019 – Procedure to File Consumer Case

One of India’s primary laws protecting customers is the Consumer Protection Act. The Consumer Protection Amendment Act of 2002 was…

What Will Get Covered in the Consumer Protection Act?

Introduction Enacted in 1986, the Consumer Protection Act stands as a beacon of empowerment and protection for consumers in India.…

How to Track Consumer Complaints?

Introduction In the world of consumer complaints, understanding the problems of product or service issues, compensation, and remedies is key.…

Prevention of Money Laundering Act

Prevention of Money Laundering Act The Prevention of Money Laundering Act (PMLA) is a crucial law in India aimed at…

Understanding G-Secs and How to Invest in Them for Business?

G-secs refer to government securities or, in other words, loans or capital issued by the government. The biggest advantage associated…

Startups to Continue Receiving a Tax Holiday

Businesses of all sizes and types have been having a tough year courtesy of the coronavirus pandemic. The Indian government…

How the Rupee Depreciation is Enticing NRIs in Real Estate?

The Indian currency has depreciated as much as 5.2% against the US dollar in 2022 so far. The rupee’s depreciation…

Subscribe to our newsletter blogs

The Law Blog

A peer-reviewed blog on Law and Society

5 Interesting Law Case Studies: A takeaway of knowledge for students

For Indians, it is a common phenomenon to undermine the judicial system and mock the professionals by saying they don’t do any work. But is it really true?

In the year 2014, the Delhi high court granted a divorce to an 85-year old man after a waiting period of 32 years. This, in turn, shattered all hopes of resuming his married life.  There are almost 27 million cases that are pending in the Indian courts while they remain short of around 5000 judges.

The story that I mentioned in the beginning is something that the High Court and Supreme Court judges are facing every day. It’s almost like a bubble breaker for a common man. As a child, there have been innumerable instances where I overheard ‘men in my family’ talk about the legal scenarios and judiciary system of India. Most of the times, it started and ended with the same thing ‘ the judges in our country don’t do any work ’. It’s easy to say so, but how would we know the reality behind the harsh truth?

Judges, lawyers and the entire judiciary system is working extremely hard to ensure they clear the backlog. They are unable to do so, not because they don’t want to, but because there is a shortage of resources.

In fact, there are a number of law case studies which are extremely long and have a lot of knowledge about law. For example, the Nirbhaya judgement sheet is around 429 pages long which explains the reason it takes a particular case so long.

Here are 5 Interesting Law Case Studies which is a great knowledge takeaway for the students of today :

• Tarakeswar Case (1874)

The popularity of the case is understandable from the fact that authorities had to sell tickets at the entry. The case revolves around Nobin Chandra and his wife Elokeshi. Nobin slit his wife’s throat for allegedly having an affair with the chief priest of Tarakeshwar Temple . Nobin confessed his crime to the police, but the locals were mostly on his side. Due to this, Nobin was released after two years while serving life imprisonment. However, the priest was put behind the bars for three years. In fact, there were rumours doing rounds that the priest had raped Elokeshi by promising to help her with “ fertility issues ”. This case was even more important due to the ‘ British Raj ’ prevalent during that time.

• Bhawal Case (1921-1946)

One of the most peculiar identity cases of that time, it revolves around a possible pretender who affirmed to be the prince of Bhawal Estate , largest zamindari estate of Bengal.

Ramendra , a kumar of Bhawal estate died in early 1900, but there was tittle-tattle among people that he was not really dead. In 1921, a religious man who looked like Ramendra was spotted in Dhaka. The former tenants and farmers of Ramendra supported his claim to the title. The entire village trusted him except Ramendra’s widow, Bibhabati . After a long legal procedure of 25 years , the court ruled in his favor after which he passed away due to a stroke.

The interesting thing is that during the case, the look-alike (or whatever) also moved to Calcutta and even collected 1/3 rd of the estate revenue.

• Kiranjit Ahluwalia’s Case

Kiranjit Ahluwalia’s case came a year after marital rape was declared as ‘rape’ in 1991. She was convicted of murder by burning her husband alive during his sleep. The lady in question had been a victim of domestic violence for over a decade and had been in severe depression when she took the step. The case set a benchmark for improving public awareness on domestic abuse. As a final verdict, she was convicted to life imprisonment. However, she was later freed as her conviction of murder was reduced to manslaughter.

If you want to understand the implications of judicial decisions on the political and the social environment, no case is as good as this one. The decision in 1973 supported a woman’s right to abortion and is celebrated by women each year today. The popularity of this decision is such that thousands of people march in the support every year.

• Mathura Rape Case (1972)

One of the most prominent cases in the history of India, mainly due to the protests following the final verdict which saw a major overhaul in the rape laws of the country. In the city of Mathura, a tribal woman was raped by two constables within the premises of a police station. During the trial, the judge found the accused not guilty. Can you guess the reason given behind this unfair judgement? As per the judge, a sexual act within the premises of a police station was permitted and consensual. However, this law had to be amended due to the massive protests all over the country, with everyone saying- Submission does not mean consent.

These were some of the cases which are extremely interesting if you go through the entire judgement. Some cases would have surely made you go “ Like what! Are you serious this ever happened? ” This proves one thing- The lives of lawyers and judges aren’t as easy as it seems and you must be prepared before taking up the L.L.B. course. They may seem right to some and wrong to others. However, as history has it, wherever they have been wrong, they have acknowledged their mistakes, and the judgement has been changed as well. So, let them do their work while we do ours.

ABOUT THE AUTHOR

SANYA SAJJANHAR

Ms Sanya Sajjanhar is the academic writer at Sharda University. She has keen interest in writing articles pertaining to Law Courses.

Share this:

Leave a comment cancel reply.

Create a website or blog at WordPress.com

• Already have a WordPress.com account? Log in now.
• Subscribe Subscribed
• Copy shortlink
• Report this content
• View post in Reader
• Manage subscriptions
• Collapse this bar

• Skip to primary navigation
• Skip to main content
• Skip to primary sidebar

UPSC Coaching, Study Materials, and Mock Exams

Enroll in ClearIAS UPSC Coaching Join Now Log In

Call us: +91-9605741000

40 Important Judgments that Transformed India

Last updated on September 23, 2022 by Alex Andrews George

The way democracy now functions in India owes a lot to many Supreme Court judgments .

It is quite interesting to learn how the Supreme Court judgments protected the essence of the Indian Constitution, strengthened democracy, and transformed the lives of ordinary citizens of India.

The book “ Important Judgments that transformed India ” presents an easy understanding of the landmark court cases that everyone needs to know about.

Table of Contents

40 Important Judgments that Transformed India: List of Cases

• Romesh Thappar v. State of Madras (1950)
• State of Madras v. Smt. Champakam Dorairajan (1951)
• K. M. Nanavati v. State of Maharashtra (1959)
• Berubari Union v. Unknown (1960)
• Kedarnath Singh v. State of Bihar (1962)
• I. C. Golaknath and Others v. State of Punjab and Another (1967)
• Keshavananda Bharati Sripadagalvaru v. State of Kerala (1973)
• ADM, Jabalpur v. Shivkant Shukla (1976)
• Maneka Gandhi v. Union of India (1978)
•  Bachan Singh v. State of Punjab (1980)
• Minerva Mills Ltd v. Union of India (1980)
• Mohd. Ahmad Khan v. Shah Bano Begum and others (1985)
• Dr. D. C. Wadhwa and others v. State of Bihar and others (1986)
• M. C. Mehta v. Union of India and others (1986)
• Mohini Jain v. State of Karnataka (1989)
• Indira Sawhney and others v. Union of India (1992)
• S. R. Bommai v. Union of India (1994)
• L. Chandra Kumar v. Union of India (1997)
• Vishakha and others v. State of Rajasthan (1997)
• Vineet Narain and others v. Union of India (1997)
• Three Judges Cases (1981, 1993, 1998)
• Prakash Singh and others v. Union of India and others (2006)
• M. Nagaraj and others v. Union of India (2006)
• Lily Thomas v. Union of India and others (2013)
• T. S. R. Subramanian and others v. Union of India and others (2013)
• National Legal Services Authority v. Union of India (2014)
• Shreya Singhal v. Union of India (2015)
• Shayara Bano v. Union of India and others (2016)
• Justice K. S. Puttaswamy (Retd.) and another v. Union of India and others (2017)
• Indian Young Lawyers Association v. the State of Kerala (2018)
• Joseph Shine v. Union of India (2018)
• Navtej Singh Johar and others v. Union of India (2018)
• Anuradha Bhasin v. Union of India and others (2020)
• Rambabu Singh Thakur v. Sunil Arora and others (2020)
• Internet and Mobile Association of India v. Reserve Bank of India (2020)
• Laxmibai Chandaragi and another v. State of Karnataka and others (2021)
• Mohammad Salimullah and another v. Union of India and others (2021)
• Farzana Batool v. Union of India and others (2021)
• Kerala Union of Working Journalists v. Union of India and others (2021)
• Barun Chandra Thakur v. Master Bholu and another (2022)

100+ Landmark Supreme Court Judgments in Brief

This book includes a lot of additional judgments. The summary of 100+ landmark Supreme Court judgments is given in table format for quick learning and revision.

Some of the other cases included in this book include:

• AK Gopalan Vs State of Madras (1950)
• State of Madras Vs Smt. Champakam Dorairajan (1951)
• Shankari Prasad Vs Union of India (1951)
• M. P. Sharma And Others Vs Satish Chandra (1954)
• Kharak Singh Vs The State Of U.P. & Others (1962)
• Sajjan Singh Vs State of Rajasthan (1965)
• Hussainara Khatoon & Ors Vs Home Secretary, State Of Bihar (1979)
• S.P. Gupta vs. President of India and others (1981)
• Indian Express Newspapers Vs Union Of India & Ors (1984)
• T.M.A. Pai Foundation & Ors Vs State Of Karnataka & Ors (2002)
• Jaya Bachchan Vs Union of India And Ors (2006)
• Independent Thought Vs Union Of India (2017)
• Common Cause (A Regd. Society) Vs Union of India (2018)
• Shakti Vahini Vs Union Of India (2018)

Famous Cases that made news headlines

The book also covers the summary of many famous cases that were constantly in news. Some of these include:

• Union Carbide Corporation vs Union of India: The Bhopal Gas Tragedy Case (1989)
• I.R.Coelho vs the State of Tamil Nadu and Others: The I. R. Coelho Case (2007)
• People’s Union for Civil Liberties (PUCL) vs Union of India: The Nota Case (2013):  
• Manoharl Lal Sharma vs Narendra Damodardas Modi: The Rafale Case (2018)
• M Siddiq vs Mahant Suresh Das: The Ayodhya Case (2019)

Cases Laws: Conflict Areas vs Judgments

In exams, reverse thinking is also tested. That means with respect to a particular topic, you may need to mention all related case laws.

For example, in UPSC CSE Mains 2022 , the Commission had asked to mention case laws connected with Environment. In another question, UPSC asked to write case laws connected with the Representation of People’s Act.

The Important Judgments that transformed India (IJTTI) book includes special tables which compile such case laws. This will be extremely useful in UPSC/Law exams.

Appendices in the book Important Judgments that Transformed India 2nd Edition

• Appendix-1: 100+ Landmark Supreme Court Judgments in Brief
• Appendix-2: Famous Cases that made news headlines
• Appendix-3: Conflict Areas v. Judgments
• Appendix-4: Mindmaps Which Help You Understand the Indian Polity
• Appendix-5: Indian Judicial Doctrines – Principles of Constitutional Law Explained
• Appendix-6: Common Legal Terms
• Appendix-7: Previous Years’ Solved UPSC CSE (Prelims) Questions
• Appendix-8: Previous Years’ Solved UPSC CSE (Mains) Questions

Salient Features of the Important Judgments that Transformed India 2 Edition

• A detailed overview of 40 landmark Supreme Court judgments.
• An additional compilation of 100+ Supreme Court judgments with respect to the main area of conflict.
• The complicated legal context behind various Supreme Court cases is made simple and easy to understand.
• Each chapter is divided into introduction, background, arguments, judgment, importance and impact.

Special Attractions of the 2nd Edition of IJTTI

• A lot of value-added content to make your answers stand out.
• Each chapter starts with thought-provoking questions to understand the case’s significance.
• Learn from easy-to-understand tables and mindmaps.
• Master Judicial Doctrines and Judicial Terms.
• Revise UPSC Civil Services Preliminary and Main Examination Previous Year Questions and Answers from the topic.

Book Details

• Author: Alex Andrews George
• Publisher: ‎ McGraw Hill
• Language: ‎ English
• Paperback: ‎ 320 pages
• ISBN-10‏: ‎ 9355321295
• ISBN-13: ‎ 9789355321299

Buy Important Judgments that Transformed India – 2nd Edition

• Buy on Amazon
• Buy on Flipkart
• Buy on Snapdeal

Top 10 Best-Selling ClearIAS Courses

Upsc prelims cum mains (pcm) gs course: unbeatable batch 2025 (online), rs.75000   rs.29000, upsc prelims test series (pts) 2025 (online), rs.9999   rs.4999, upsc mains test series (mts) (online), rs.19999   rs.9999, csat course 2025 (online), current affairs course 2025: important news & analysis (online), ncert foundation course (online), essay writing course for upsc cse (online), ethics course for upsc cse (online), fight back: repeaters program with daily tests (online or offline), rs.55000   rs.25000.

About Alex Andrews George

Alex Andrews George is a mentor, author, and social entrepreneur. Alex is the founder of ClearIAS and one of the expert Civil Service Exam Trainers in India.

He is the author of many best-seller books like 'Important Judgments that transformed India' and 'Important Acts that transformed India'.

A trusted mentor and pioneer in online training , Alex's guidance, strategies, study-materials, and mock-exams have helped many aspirants to become IAS, IPS, and IFS officers.

Reader Interactions

September 14, 2023 at 12:41 pm

Thank you sharing an Amazing Content.

March 9, 2024 at 11:43 am

sir hindi me milegi kya ye book

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Don’t lose out without playing the right game!

Follow the ClearIAS Prelims cum Mains (PCM) Integrated Approach.

Join ClearIAS PCM Course Now

UPSC Online Preparation

• Union Public Service Commission (UPSC)
• Indian Administrative Service (IAS)
• Indian Police Service (IPS)
• IAS Exam Eligibility
• UPSC Free Study Materials
• UPSC Exam Guidance
• UPSC Prelims Test Series
• UPSC Syllabus
• UPSC Online
• UPSC Prelims
• UPSC Interview
• UPSC Toppers
• UPSC Previous Year Qns
• UPSC Age Calculator
• UPSC Calendar 2024
• About ClearIAS
• ClearIAS Programs
• ClearIAS Fee Structure
• IAS Coaching
• UPSC Coaching
• UPSC Online Coaching
• ClearIAS Blog
• Important Updates
• Announcements
• Book Review
• ClearIAS App
• Work with us
• Advertise with us
• Privacy Policy
• Terms and Conditions
• Talk to Your Mentor

Featured on

and many more...

ClearIAS Programs: Admissions Open

Thank You 🙌

UPSC Prelims 2024: Revised Answer Key!

Download Self-Study Plan

Analyse Your Performance and Track Your Progress

Download Study Plan

IAS/IPS/IFS Online Coaching: Target CSE 2025

Cover the entire syllabus of UPSC CSE Prelims and Mains systematically.

Legal Practice

10 MOST INTRIGUING INDIAN COURT CASES

India has witnessed a number of interesting court cases, all different from each other; yet have one or another thing in common. The cases mentioned in this article bring forth and highlight the drawbacks and loopholes in our system or maybe, in our constitution. From a case of identity to that of corruption, you will explore all kinds of Indian court cases that are interesting and thought-provoking too.

Here are some of the most important and influential cases in Indian history:

1. K.M. NANAVATI vs the STATE OF MAHARASHTRA

This case was the last time there was a jury trial in India. KM Nanavati, a naval officer, murdered his wife’s lover, Prem Ahuja. A jury trial was held to decide whether it was a crime of passion (carrying a ten-year sentence) or premeditated murder (life imprisonment) to which Nanavati plead ‘not guilty. The jury ruled in favor of him but the verdict was dismissed by the Bombay High Court and the case was retried as a bench trial.

Read Also – Top 5 Most Interesting Case As A Criminal Lawyer

2. STATE OF ORISSA vs RAM BAHADUR THAKUR

This is a bizarre one. Ram Bahadur Thapa was the servant of one J.B. Chatterjee of Chatterjee Bros. firm in Calcutta. They had come to Rasogovindpur, a village in the Balasore district in Orissa to purchase zero scraps from an abandoned aerodrome outside the village. Because it was abandoned, the locals believed it was haunted.

This piqued the curiosity of Chatterjee who wanted to “see the ghosts”. At night, as they were making their way to the aerodrome they saw a flickering light within the premises which, due to the strong wind, seemed to move. They thought it was  will-o’-the-wisp.   Thapa jumped into action as he unleashed his  khukuri  to attack the “ghosts”. Turns out, they were local Adivasi women with a hurricane lantern who had gathered under a  mohua  tree to collect some flowers. Thapa’s indiscriminate hacking caused the death of one Delhi Majhiani and injured two other women. The Sessions court judge, however, acquitted Thapa declaring that his actions were the result of a stern belief in ghosts and that at the moment, Thapa believed that they were lawfully justified.

3. MATHURA RAPE CASE

This is one of the most important cases in the country, because the protests that followed the verdict, forced some important changes in rape laws in India. Mathura, a young tribal woman, was raped by two constables within the premises of the Desai Ganj Police Station in the Chandrapur district of Maharashtra. The Sessions court judge found the accused not guilty. The reasoning behind this was (believe it or not) that Mathura was habituated to sexual intercourse. This, according to the judge, clearly implied that the sexual act in the police station was consensual. The amendments to the law that were forced by the protests got one thing right – submission does not mean consent.

Read Also – A Brief about Marital Rape in India

4. NALSA vs the UNION OF INDIA

This is the landmark decision by the Supreme Court of India which declared that Transgendered People were the ‘third gender’ and that they had equal rights as any other gender. The petitioner, in this case, was the National Legal Services Authority (NALSA).

5. KESAVANANDA BHARTI vs the STATE OF KERELA

If there’s one reason India can still call itself ‘the world’s largest democracy, it is this case. Swami Kesavananda Bharti ran a Hindu Mutt in Edneer village in Kerala but the state wanted to appropriate the land. Bharti, who was consulted by noted jurist Nanabhoy Palhkivala, filed a petition claiming that a religious institution had the right to run its business without government interference. The State invoked Article 31 which states ” no person shall be deprived of his property save by authority of law. ” A bench of 13 judges deliberated on the facts of the case and through a narrow 7-6 majority, formulated the Basic Structure Doctrine, which puts some restrictions on how much the Parliament can amend the Constitutional laws. In many ways, the judgment here is considered to be a big middle finger to the then Central government under Indira Gandhi. Soon after, the emergency followed.

Read Also – Developments in Section 376 of IPC

6. LAL BIHARI IDENTITY CASE

This case highlighted corruption in the government offices of India, especially in Uttar Pradesh. Lal Bihari, a young farmer, was dead according to the government records. He came to know about his death when he approached a bank for loan approval. Furious Lal Bihari felt so helpless but he gathered all his strength to fight for his identity. He went to the court, added the word ‘mritak’ to his name, abducted his cousin who illegally snatched his property, tried to enter parliament, appealed for granting a widow’s pension to his wife, amassed nearly all people who were deceased according to government officials. His efforts did not turn out to be vain. After 18 years of struggle, he was finally declared alive by the district magistrate of Azamgarh. Lal Bihari did not only get his identity back but he also won his land and property through his consistent efforts.

7. THE SHAH BANO CASE

This case often used as a benchmark by the court, is one of the most controversial cases of maintenance. Shah Bano, a 62-year-old woman from Indore and mother of five, was divorced by her husband in 1978. Unable to provide even the basic necessities to her children, Shah Bano knocked on the doors of the court. The Supreme Court of India heard her plea and passed its judgment in the favour of Shah Bano, ruling that she should be given maintenance money every month. The SC called forth Section 125 of the Code of Criminal Procedure, which appertains to all irrespective of caste, creed, or religion.

However, this judgment brought about a huge public dismal. The Muslim community opposed this decision, as it contradicted the Muslim Sharia laws. In haste, the Congress government passed the Muslim Women Act, 1986 ; which impoverished the Supreme Court’s decision and denied any kind of maintenance money or alimony to any Muslim woman after divorce. Sad but true! Bano lost to dirty politics.

Read Also – Media trials: Hindrance in the administration of Justice

8. TARAKESHWAR CASE

This case was so (for lack of a better word) ‘popular’, that authorities had to sell tickets to let people come inside the sessions court. And the story itself is nothing short of a blockbuster. Nobin Chandra slit the throat of his 16-year old wife, Elokeshi, who was apparently having an affair with the  mahant  of the local Tarakeswar temple. Even though Nobin Chandra handed himself over to the police and confessed his crime, the locals were mostly on his side.

The police had to let him go after two years, even though he was serving life imprisonment while the mahant  was arrested and put behind bars for three years. Alternatively, there were also rumors that the mahant  had raped Elokeshi on the pretext of helping her out with “fertility issues”.  This case was really important for that time period because this was seen by the society as one of those moments where the British rulers meddled in the affairs of the Bengali bhadralok  and a temple priest, something that was very rare back in those days.

9. INA TRIALS

Indian National Army was formed with the aim of acquiring independence from India with Japanese aid, in 1942. INA majorly constituted Indian prisoners of war, held by Japan. Formed and led by Subhash Chandra Bose, INA managed to shake the English. However, the agitation brought about by the INA couldn’t last for long. The British government made serious efforts to abandon this force and several top guns of INA were scrutinized by the British government on charges of disobedience, revolt, sedition, etc. INA trials are widely known as Red Fort Trials, because the first court-martial, was done in the Red Fort in Delhi in November 1945.

All ten trials were held from November 1945 to May 1946. These trials are among the ‘rarest of rare cases. And the reason is: that during the time the trials were done, there was a widespread public outrage and the Tricolour of Congress waved in the sky with the Green flag of the Muslim League. Though the charges were of treason and conspiracy, the general masses of British India supported these brave men and saw them as national heroes.

10. 2G SPECTRUM CASE

This scandal was placed at number 2 in Time magazine’s list of ‘Top 10 Cases of abuse of Power’ . The protectors of the law themselves broke all the laws and gave an example of a high level of corruption in India. This scandal got worldwide attention. The government officials and some politicians illegally distributed Frequency Allocation Licences to mobile phone companies. These licenses were being provided to create 2G consent for mobile phones.

Though the government claims were that the licenses were granted on a ‘first come first serve basis and that ‘zero loss’ was caused during the distribution process. CBI filed a charge sheet in April 2011 mentioning that these fraud deals clinched the loss of INR 309845.5 Million. All the guesses of loss or profit were put to halt when the Supreme Court passed judgment on 2nd February 2012. The SC affirmed that the allotment of licenses of the spectrum was ‘unconstitutional and arbitrary’. The SC also nullified 122 licenses distributed in 2008. A.  Raja was the minister of communication and I.T. at that time and he is the prime accused in this scandal.   

Try our Debt Resolution solutions today       Request a Demo

Visitor Rating: 5 Stars

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

The Captable

Social Story

Enterprise Story

The Decrypting Story

Daily Newsletter

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Founder first

Announcement

Startup Sectors

Women in tech

Entertainment

Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food

8 landmark judgements that changed the course for women in India       

Monday January 15, 2018 , 5 min Read

Maya Angelou, the famous American poet, had said, "Each time a woman stands for herself, she stands for all women."

The verdict in these eight cases, which were fought to provide justice to one woman, continue to bring hope to several women facing circumstances that undermine their dignity and their fundamental right to equality.

1.Vishaka Vs State of Rajasthan 

Bhanwari Devi , a social worker from Rajasthan, was brutally gang-raped by five men for preventing a child marriage. Determined to seek justice, she decided to go to court. In a shocking decision, the trial court acquitted all five accused. Vishaka, a Group for Women’s Education and Research, took up the cause of Bhanwari Devi. It joined forces with four other women’s organisations, and filed a petition before the Supreme Court of India on the issue of sexual harassment at the workplace.

On August 13, 1997, the Supreme Court commissioned the Vishaka guidelines that defined sexual harassment and put the onus on the employers to provide a safe working environment for women.

2.  Mary Roy Vs State of Kerala

Women from the Syrian Christian community in Kerala were prevented from inheriting property due to patriarchal traditions. This decree was challenged by Mary Roy, a woman's right activist and educator.

After the demise of her father, she filed a case against her elder brother when she was denied equal share in the family's inheritance. Though the plea was rejected by the lower court, the Kerala High Court overruled the previous judgment.

In 1986, the Supreme Court delivered a landmark judgment that granted Syrian Christian women the right to seek an equal share in their father's property.

3.  Lata Singh Vs State of Uttar Pradesh

Lata Singh was an adult when she left her family home to be joined in matrimony with a man from a lower caste. Her brothers, who were unhappy with the alliance, filed a missing person report, and alleged Lata had been abducted. This resulted in the arrest of three people from her husband's family.

In order to get the charges dropped, Lata Singh filed a petition which resulted in the landmark judgment by the Supreme Court that allowed an adult woman the right to marry or live with anyone of her choice.

The court further ordered that the police initiate criminal action against people who commit violence against those who decide on inter-religious or inter-caste marriages.

4.  Roxann Sharma Vs Arun Sharma

Roxann was involved in a bitter child custody battle with her estranged husband. A court in Goa granted her interim custody of their child, but Arun Sharma whisked their son away and refused to let Roxann meet the child.

She filed a case against him, which led to the landmark judgment pronounced by the apex court regarding children caught in a legal battle between parents.

The Supreme Court ruled that when estranged parents are involved in a legal tussle over the custody of a child who is under the age of five years, the custody of the child will remain with the mother.

5.  Tamil Nadu Vs Suhas Katti

This case led to the first conviction under the Information Technology Act, 2000. The victim was being harassed by the accused, Suhas Katti, when she refused to marry him.

He would send defamatory and obscene messages to her online in a Yahoo message group. To add to her agony, she began to receive phone calls from unknown people soliciting sex work.

The victim filed a complaint in February 2004, and within seven months the accused was convicted. In an age of merciless trolls and other forms of online harassment, this judgment acts as a tool that woman can use to safeguard their dignity.

6.  Laxmi Vs Union Of India

In 2006, Laxmi, an acid attack victim, filed a petition seeking measures to regulate the sale of acid and provide adequate compensation to the victim. Taking cognizance of the number of cases relating to acid attacks against women on the rise, the Supreme Court imposed stringent regulations on the sale of acid in 2013.

The ruling banned over the counter sale of acid. Dealers can sell the acid only if the buyer provides a valid identity proof and states the need for the purchase. It is mandatory for the dealer to submit the details of the sale within three days to the police. It also made it illegal to sell acid to a person below 18 years.

7.  Centre for enquiry into Health and Allied themes (CEHAT) Vs Union of India

With the advent of pre-natal diagnostic techniques that could determine the sex of a fetus, the growing trend of aborting female fetuses was observed. In a bid to curtail female feticide, the government of India issued the PNDT Act in 1996.

The provisions of the PNDT Act, however, were not being effectively implemented by the state and central government.

The Centre for Enquiry into Health and Allied themes filed a petition which led to the Supreme court directing the Central and State governments to enact the provisions of the act immediately, and banned all advertisements relating to pre-natal sex determination techniques.

 8. Termination of 24-week old pregnancy permitted on account of abnormal fetus

The petitioner, a rape survivor, who wished to remain unidentified, approached the Supreme Court seeking permission to abort her 24-week abnormal fetus.

The petition challenged the 46-year-old Maternal Termination of Pregnancy Act that does not permit abortion of a fetus after 20 weeks.

The Supreme Court ruled in favour of the petitioner after the medical board submitted a report stating that continuing with the pregnancy would put the mother's life at risk.

• Information Technology
• #WomenEmpowerment
• Violence against women in India
• Vishaka Guidelines
• Laxmi Agarwal
• Vishakha and others v State of Rajasthan
• Rajasthan Bhanwari Devi
• Judicial activism in India
• Roxann Sharma Vs
• Arun Sharma Roxann

MOST VIEWED STORIES

Meta rolls out AI chatbot for Facebook, WhatsApp, and Instagram users in India

Startup news and updates: Daily roundup (June 21, 2024)

Startup news and updates: Daily roundup (June 19, 2024)

The rise of the eco-warriors: Bioplastics and a sustainable future

ICFAI Business School Blog

Top 5 Case Studies for Indian Management

Case studies are not always success stories; they are also stories of failure. They help us understand the fast changing set of market realities and managerial challenges, shifting consumer expectation and the race to meet them.

Though there would be many, but I picked up these 5 corporate incidences/cases, that not only make excellent study material for B-school learning but also are the reflection of the uncertain nature of business. Some of them startled us; some amused us, while some are just classic examples of excellent management strategies and success.

Major factors leading to Flipkart’s success are:

• Strong backend operations with its own warehouse and inventory management system.
• Consistent customer service with focus on speedy resolution of delivery and faulty product issues. It is interesting to know that the co-founders of the company feel that discounts cannot replace the customer’s satisfaction of prompt service and efficiency.
• Innovation is next. Offering options for cash-on-delivery and credit card payment at the door step provide further choice and comfort.
• Flipkart succeeded in adding the ‘surprise and delight’ factor for customers. They are treated to offers that are most suited and relevant to their preferences. The company’s Big Billion Sale was an aggressive step towards the same direction. Many criticized the retailer for jumping way too ahead without much preparation for the challenge. Though Flipkart fumbled in managing site traffic and product demand-supply gap, it maintained its goodwill by sending an apology with explanation letter to all its customers. It made adequate amends and managed to won back its loyalists.

#Flipkart’s rules of success are simple and clear – Engage customers using novel ideas, quality products and seamless service.

Satyam’s founder and then chairperson Ramalinga Raju manipulated company’s accounts for close to seven years before confessing in January 2009. Satyam inflated its profits and revenues on paper, which led to increase in company’s share prices and boosted its market capitalization.

Since, most of the figures shown in company’s balance sheet were fictitious; the company was left with very less cash. Interestingly, Satyam paid INR 186.91 crore as tax over seven years on fictitious interest income from non-existent fixed deposits.

As per Raju’s confession, he needed and used the funds to acquire thousands of acres of land in Andhra Pradesh to make his mark in the booming realty market.

The 14000 crore worth Satyam fraud is the largest corporate scam in the history of India.  The company was finally taken over by Tech Mahindra and with Indian government’s intervention a number of young workers were saved from unemployment. On 9 th April 2015, a special CBI court sentenced Raju to seven years in prison.

#Satyam was a scandal waiting to happen. It requires learning for anyone engaged in global services outsourcing and off shoring, the importance of openness and transparency.

The Mumbai Dabbawala story

The dabbawalas in Mumbai have collected hot meals during lunch from customers’ often distance homes, and carried them to schools and offices across the city. They are known to use a unique delivery system that has been smooth, reliable, and has survived even extreme conditions.

Their whole process is linked closely to Mumbai’s railway system. It sets the speed and helps in scheduling the delivery process. The coding system that they use is simple and convenient for all the dabbawalas. They have specific code for the neighborhood where the dabba is to be delivered, a bunch of characters denoting the office address and the dabbawala who will make the delivery, and finally, a combination of colour for the railway station of origin.

They operate in self organized teams of 25 individuals each. The most experienced ones act as supervisors while also delivering their dabbas. Every dabbawala individually negotiates with his customers.

Might sound surprising but a good reason for their success is very less reliance on technology and utmost dependence on human capital. They are highly motivated because they realize the importance of their work. If they don’t deliver, a person somewhere ends up missing his lunch. For them, delivering food is like offering service to God!

Relying on their efficient and full-proof logistic system, Flipkart recently decided to partner with the Mumbai Dabbawalas to navigate the city streets.

#Their success model is basically based on few simple concepts of work ethic, community culture, honesty, integrity, discipline and time management.

Kingfisher Airlines

So what caused the demise of the glamorous airline despite having gained brand visibility and a loyal customer base?

• Lack of direction: Kingfisher was initially launched as value added airline. It later positioned itself as low cost airline after it launched Kingfisher red (the spun-off fleet of Air Deccan).
• Acquisition of Air Deccan to launch oversees operations failed. Most attempts to gain visibility on high traffic international routes (like Bangalore to London; Bangalore to Silicon Valley) did not yield healthy results. Also, with the takeover of crisis-ridden Air Deccan, Kingfisher suffered a loss of over INR10 billion (US$160 million) for three consecutive years
• The airline also suffered due to frequent changes and absence of any long term CEO or MD.
• In 2011, the airline’s fleet size was reduced as many of its aircrafts were grounded due to faulty engines. Even as the engines were overhauled, changing market conditions and rising fuel severely affected the yields.
• Withdrawing from the low fare segment (Kingfisher Red), in order to divert its customer base to its premier segment (Kingfisher), did not help either, as the consumers would prefer other low cost flyers.

#A combination of external and internal factors hit the airline and it continued registering losses year after year. Mallya’s various attempts including suspending international operations, hiking fuel surcharges and seeking foreign investments by some oversees airlines failed as well;  but lack of vision and firm positioning strategy, not understanding the consumer behavior, were the primary reasons, that the airline was unable to ever revive operations.

• Its value proposition is fast paced action and a 3.5 hour movie like entertainment. With high stakes involved IPL has showed the commercial potential of Twent20.
• IPL has a global appeal. The international star players influence the level of support and interest. For instance, Shane Warne’s contribution to the Rajasthan Royals is much talked about with appreciation in Australia.
• Media exposure was a crucial factor in the success of IPL. The season receives continuous coverage in local, national and international press even during the closed season.
• Involvement of bollywood celebrities like Shah Rukh Khan, Preity Zinta, Shilpa Shetty as both franchisers and promoters brought in lot of glamour and razzmatazz to the series. These people are a brand in themselves in India.
• IPL marketing strategy brings a lot of spice through auctioning of franchisees and participating players, cheerleaders, opening ceremony and live concerts. Even the commentators use phrases to attract and please sponsors, making them pay more.

#Into its eighth season now, the IPL extravaganza has grown leaps and bounds. IPL has also seen itself engaged in various controversies of corruption, match fixing and mismanagement. With stakes held so high, IPL season 8 calls for a controversy free season with pure entertainment in the form of cricket; it could be achieved with better administrative efficiency, strict oversight and increasing awareness among the players.

Contributed by Isha Jajodia (class of 2010, IBS Gurgaon)

1 thought on “ Top 5 Case Studies for Indian Management ”

good. very informative.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

OUR CHANNELS

• > inothernews
• > 10 Most Interesting Indian Court Cases Everyone Needs To Know About

inothernews

Jun 23, 2023 at 05:28 PM

10 Most Interesting Indian Court Cases Everyone Needs To Know About

Sometimes, I wonder why some Indian films have such boring stories. We are a land rich in source material, especially if you were to get into the real stories this country has to offer. Yes, it’s a cliché but India is a great example of how often fact is stranger than fiction. The Indian Judicial System is a treasure trove of such stories. Here are some of the most important and influential cases in Indian history. Read on.

1. K.M. Nanavati vs State of Maharashtra (1959)

This case was the last time there was a jury trial in India. KM Nanavati, a naval officer, murdered his wife’s lover, Prem Ahuja. A jury trial was held to decide whether it was a crime of passion (carrying a ten year sentence) or pre-meditated murder (life imprisonment) to which Nanavati plead ‘not guilty’. The jury ruled in favour of him but the verdict was dismissed by the Bombay High Court and the case was retried as a bench trial.

2. State of Orissa vs Ram Bahadur Thapa (1959)

This is a bizarre one. Ram Bahadur Thapa was the servant of one J.B. Chatterjee of Chatterjee Bros. firm in Calcutta. They had come to Rasogovindpur, a village in Balasore district in Orissa to purchase aeroscrap from an abandoned aerodrome outside the village. Because it was abandoned, the locals believed it was haunted. This piqued the curiosity of Chatterjee who wanted to “see the ghosts”. At night, as they were making their way to the aerodrome they saw a flickering light within the premises which, due to the strong wind, seemed to move. They thought it was will-o’-the-wisp . Thapa jumped into action as he unleashed his khukri to attack the “ghosts”. Turns out, they were local adivasi women with a hurricane lantern who had gathered under a mohua tree to collect some flowers. Thapa’s indiscriminate hacking caused the death of one Gelhi Majhiani and injured two other women. The Sessions court judge however, acquitted Thapa declaring that his actions were the result of a stern belief in ghosts and that in the moment, Thapa believed that they were lawfully justified.

Check Out – Gruesome Indian serial killers

3. Mathura Rape Case (1972)

This is one of the most important cases in the country, because the protests that followed the verdict, forced some important changes in rape laws in India. Mathura, a young tribal woman, was raped by two constables within the premises of the Desai Ganj Police Station in Chandrapur district of Maharashtra. The Sessions court judge found the accused not guilty. The reasoning behind this was (believe it or not) that Mathura was habituated to sexual intercourse. This, according to the judge, clearly implied that the sexual act in the police station was consensual. The amendments to the law that were forced by the protests got one thing right – submission does not mean consent.

4. Kesavananda Bharti vs State of Kerala

If there’s one reason India can still call itself ‘the world’s largest democracy’, it is this case. Swami Kesavananda Bharti ran a Hindu Mutt in Edneer village in Kerala but the state wanted to appropriate the land. Bharti, who was consulted by noted jurist Nanabhoy Palhkivala, filed a petition claiming that a religious institution had the right to run its business without government interference. The State invoked Article 31 which states ” no person shall be deprived of his property save by authority of law. ” A bench of 13 judges deliberated on the facts of the case and through a narrow 7-6 majority, formulated the Basic Structure Doctrine, which puts some restrictions to how much the Parliament can amend the Constitutional laws. In many ways, the judgement here is considered to be a big middle finger to the then Central government under Indira Gandhi. Soon after, the emergency followed.

Check Out – Dangerous woman in the world

5. NALSA vs Union of India (2014)

This is the landmark decision by the Supreme Court of India which declared that Transgendered People were the ‘third gender’ and that they had equal rights as any other gender. The petitioner in this case was the National Legal Services Authority (NALSA).

6. Mohd. Ahmed Khan vs Shah Bano Begum (1985)

62-year old mother of five, Shah Bano Begum was divorced by her husband, Mohd. Ahmed Khan. She filed a criminal suit against him in the Supreme Court and claimed alimony, which was then granted to her. But then the Islamic orthodoxy protested the judgement claiming the practice of granting alimony as anti-Islamic. The Congress government, which was in power back then, succumbed to the pressure and passed the Muslim Women (Protection of Rights on Divorce) Act, 1986 which diluted the Supreme Court judgement and further denied destitute Muslim divorcees the right to alimony from their ex-husbands. This case is regularly mentioned during talks about ‘Uniform Civil Code’ in the country.

Check Out – Shocking Cases Of Mass Psychosis That Rocked Society

7. Lal Bihari Identity Case (1975-1994)

Lal Bihari, was born in 1955; was dead through 1975 to 1994, and since then he has been an activist. Yes, you read that right. His uncle had bribed government officials to declare him dead so as to inherit their ancenstral land, and so, as per official records, Mr Lal Bihari was registered as ‘deceased’. Once he realized what had happened, he started his struggle against the Indian bureaucracy to prove that he was alive. In the meantime, he performed his mock funeral, asked for widow’s compensation for his wife, stood in the election against Rajiv Gandhi in 1989 and even added a ‘ Mritak ‘ to his name. As of now, he heads an organization that tries to handle similar identity cases for people who have been officially declared dead but are actually still alive.

8. Bhawal Case (1921-1946)

It’s still regarded as one of India’s weirdest identity cases. It mainly revolved around a possible impostor who claimed to be the prince of Bhawal Estate, one which comprised over 2000 villages and was one of undivided Bengal’s largest zamindari estates. Ramendra, the second kumar of the Bhawal estate died in the early 20th century, but there were rumours about him not really being dead. Ten years later, in 1921, a sanyaasi who looked a lot like Ramendra was found wandering the streets of Dhaka. For some reason, the former tenants and farmers of Ramendra vouched for this man and also supported his claim to the title. Almost everyone except Ramendra’s widow, Bibhabati, believed him. There was a long legal process involving two trials where both sides attempted to prove their claims. In the meantime, the new Ramendra also moved to Calcutta and where he was welcomed in the elite circles. He used to regularly collect 1/3rd of the estate revenue, which was his share. He used that money to support his lifestyle while also paying the legal fees of the case. In the end, in 1946, the court finally ruled in his favour, but soon after that he passed away due to a stroke he had suffered a couple of days earlier.

Check Out – Most Bizarre Legal Cases & Arrests

9. Tarakeswar Case (1874)

This case was so (for lack of a better word) ‘popular’, that authorities had to sell tickets to let people come inside the sessions court. And the story itself is nothing short of a blockbuster. Nobin Chandra slit the throat of his 16-year old wife, Elokeshi, who was apparently having an affair with the mahant of the local Tarakeswar temple. Even though Nobin Chandra handed himself over to the police and confessed his crime, the locals were mostly on his side. The police had to let him go after two years, even though he was serving a life imprisonment while the mahant was arrested and put behind bars for three years. Alternatively, there were also rumours that the mahant had raped Elokeshi on the pretext of helping her out with “fertility issues”. This case was really important for that time period because this was seen by the society as one of those moments where the British rulers meddled in the affairs of the Bengali bhadralok and a temple priest, something that was very rare back in those days.

Check Out – Horrific Cases Of Bullying In India

10. Vishakha and Others vs. State of Rajasthan (1997)

Before the Vishakha Guidelines came in, the workplace was dangerous for many women especially in case of sexual harassment. In 1992, Bhanwari Devi was gang-raped by upper caste men in her village because she tried to raise her voice against child-marriage. Due to gross negligence, the vaginal swabs collected from her body were taken 48 hours after the incident. Ideally, it should be done so within 24 hours. Shockingly, the judge presiding over her case (this was the seventh judge after six others were removed) acquitted the accused, even going so far to say, ” Since the offenders were upper-caste men and included a brahmin, the rape could not have taken place because Bhanwari was from a lower caste. ” Following the outrage over this acquittal, Vishakha and some other women’s groups filed a PIL against the State of Rajasthan and the Union of India, forcing the latter to adopt the Vishakha Guidelines which now protects working women all over the country.

These are just a few cases that we thought were important and/or influential in India’s history. There may very well be other examples and we shall always welcome our readers suggesting some of the best ones we might have missed.

Hat tip to Amartya Kanjilal for additional research.

follow scoopwhoop

Models Vs Me: Clothes From Sarojini Nagar

Women Guess The Price Of Men’s Clothes

Women Review Mens Intimate Products

₹5000 At Amazon Vs ₹5000 At Flipkart

Drunk Vs Sober Cook Off: Chai & Samosa

Men Guess The Price Of Women’s Dresses

Adult Toy Or Innocent Item?

Men Try Identifying Women’s Intimate Products Part 2

₹10,000 At Uniqlo VS ₹10,000 At Marks & Spencer

Can We Cook Better Than Saransh Goila?

• DOI: 10.48295/et.2024.98.2
• Corpus ID: 270566463

Women’s safety in Public Transportation: A case study of Jaipur city, India

• Published in European Transport… 1 June 2024

3 References

Development of the travel satisfaction scale (tss) for the assessment of commuters’ satisfaction in public transport: evidence from delhi metro (india), young women’s perception of safety in public buses: a study of two indian cities (ahmedabad and bangalore), service gap analysis of public buses in bangalore with respect to women safety, related papers.

Showing 1 through 3 of 0 Related Papers

• All Headlines

Top 40 Most Popular Case Studies of 2019

In the 2019 top 40 list, cases centered around food dominated the top 10, with the 2016 Coffee case retaining the top spot.

According to the Yale School of Management Case Research and Development Team (SOM CRDT) 2019 top 40 list, cases centered around food dominated the top 10, with the 2016 Coffee case retaining the top spot, a case on Cadbury taking second, and a case about Shake Shack taking third. A 2018 case about the Volkswagen emissions scandal made the Top 40 this year, shooting up to number four. Cases about Aadhaar , India’s universal ID project, the Nathan Cummings Foundation’s move to all-impact investing , business efforts to bridge the divide between Israel and Palestine , and New Haven’s own 360 State Street development all joined the list this year. Other popular topics in the top 10 include the marketing of financial services, organizational structure, and entrepreneurship.

SOM CRDT compiled its third annual Top 40 list by combining data from publishers, Google Analytics, direct sales, and other measures of interest and adoption. Other year-end data for 2019 showed:

• Over 30K users from 161 countries viewed 133 “raw” cases online.
• Just over a third of raw case users were from the U.S.
• Customers purchased 127 different case titles from the online store.
• Twenty-five percent of this year’s cases in the top 40 featured women protagonists.
• Traffic to the SOM CRDT case directory increased by 30% over 2018, with almost 150K page views.
• Sixty percent of those who perused the SOM case directory were from outside the U.S.
• The top 40 cases were supervised by 33 different Yale SOM faculty members.

All cases listed here are available for purchase through our online store . 

The top 10 cases of 2019 included:

#1 - Coffee 2016

Faculty Supervision: Todd Cort

Coffee 2016 asks students to consider the coffee supply chain and generate ideas for what can be done to equalize returns across various stakeholders. The case draws a parallel between coffee and wine. Both beverages encourage connoisseurship, but only wine growers reap a premium for their efforts to ensure quality, while coffee farmers barely eke out an existence. The case describes the history of coffee production across the world, the rise of the “third wave” of coffee consumption in the developed world, the efforts of the Illy Company to help coffee growers, and the differences between “fair” trade and direct trade. Faculty have found the case provides a wide canvas to discuss supply chain issues, examine marketing practices, and encourage creative solutions to business problems.

#2 - Cadbury: An Ethical Company Struggles to Insure the Integrity of Its Supply Chain

Faculty Supervision: Ira Millstein

The case describes revelations that the production of cocoa in the Côte d’Ivoire involved child slave labor. These stories hit Cadbury especially hard. Cadbury's culture had been deeply rooted in the religious traditions of the company's founders, and the organization had paid close attention to the welfare of its workers and its sourcing practices. The US Congress was considering legislation that would allow chocolate grown on certified plantations to be labeled “slave labor free,” painting the rest of the industry in a bad light. Chocolate producers had asked for time to rectify the situation, but the extension they negotiated was running out. Students are asked whether Cadbury should join with the industry to lobby for more time?  What else could Cadbury do to ensure its supply chain was ethically managed?

#3 - Shake Shack IPO

Faculty Supervision: Jake Thomas and Geert Rouwenhorst

From an art project in a New York City park, Shake Shack developed a devoted fan base that greeted new Shake Shack locations with cheers and long lines. When Shake Shack went public on January 30, 2015, investors displayed a similar enthusiasm. Opening day investors bid up the $21 per share offering price by 118% to reach $45.90 at closing bell. By the end of May, investors were paying $92.86 per share. Students are asked if this price represented a realistic valuation of the enterprise and if not, what was Shake Shack truly worth? The case provides extensive information on Shake Shack’s marketing, competitors, operations and financials, allowing instructors to weave a wide variety of factors into a valuation of the company.

#4 - Volkswagen: Engineering a Disaster

Faculty Supervision: David Bach

In September 2015, Volkswagen admitted to installing defeat switches in their diesel cars to fool environmental regulators. The fraud could cost the company billions in fines and lost revenues, leaving all to wonder, "How could this have happened?" The case considers the company’s history and culture, as well as looking at how regulatory environments in Europe and the U.S. differed. What combination of these factors led to this wide-spread ethical disaster?

#5 - Netflix

Faculty Supervision: Arthur Swersey

The case describes how Netflix optimized the rental of DVDs by mail to become a major media company. In 2007, the company faced two challenges. The first was increased competition in the DVD-by-mail business. The second was challenges from various streaming services. For all its operational savvy, had Netflix’s time passed?

#6 - Ant Financial

Faculty Supervision: K. Sudhir in cooperation with Renmin University of China School of Business

In 2015, Ant Financial’s MYbank (an offshoot of Jack Ma’s Alibaba company) was looking to extend services to rural areas in China by providing small loans to farmers. Microloans have always been costly for financial institutions to offer to the unbanked (though important in development) but MYbank believed that fintech innovations such as using the internet to communicate with loan applicants and judge their creditworthiness would make the program sustainable. Students are asked whether MYbank could operate the program at scale? Would its big data and technical analysis provide an accurate measure of credit risk for loans to small customers? Could MYbank rely on its new credit-scoring system to reduce operating costs to make the program sustainable? What are the social costs of introducing credit scoring to China?

#7 - Mastercard

Faculty Supervision: Ravi Dhar, Vineet Kumar, and Amy Wrzesniewski

When Raja Rajamannar became Mastercard's CMO in 2013, the company had already created one of the most successful brand-building campaigns in history. Yet he decided to substantially change the marketing strategy – and transform his department. The case examines the premises behind “experience marketing” and considers the dynamics of a department where traditional marketers must work with new internet marketers who bring new skills and sensibilities.

#8 - Golden Agri Resources and Sustainability

Golden Agri, a major Indonesian palm oil producer and exporter, and Greenpeace reached an unprecedented agreement to limit deforestation in Indonesia in 2012. But would the agreement survive and increase sustainability standards in the palm oil industry?

#9 - AgBiome

Faculty Supervision: James Baron

Can a company grow while eschewing hierarchy in favor of commitment? From its founding, AgBiome has adopted a flat structure, where committees of employees make the key decisions. The case describes the structures and principles that make this agricultural R&D firm run. With a few successful innovations under its belt, can the company grow while maintaining its commitment model?

#10 - Bovard and Majid

Faculty Supervision: AJ Wasserstein

Lia Majid had spent nearly a year and a half searching for a business to acquire and thought she’d finally found a deal worth pursuing. She spent months negotiating with the firm’s sellers and believed she was on the verge of a purchase. However, at the last minute, her backers and mentors at the Search Fund Accelerator (SFA) wanted her to completely restructure the deal. Faced with their concerns, Majid had to decide whether to re-engage the target firm or move on to investigate other prospects.

Complete list of the 40 Most Popular Case Studies of 2019

		Todd Cort	Customer/Marketing, Competitor/Strategy, Supply Chain, Sustainability
		Ira Millstein	Ethics & Religion, Supply Chain, Operations, State & Society
		Jacob Thomas, Geert Rouwenhorst	Competitor/Strategy, Innovation & Design, Investor/Finance, Sourcing/Managing Funds, Supercharged IPO
		David Bach	Business History, Competitor/Strategy, Ethics & Religion, Leadership & Teamwork, State & Society, Sustainability
		Arthur Swersey	Customer/Marketing, Innovation & Design, Operations, Process Optimization
		K. Sudhir	Competitor/Strategy, Customer/Marketing, Investor/Finance, State & Society, Fintech, Credit Scoring
		Ravi Dhar, Vineet Kumar, Amy Wrzesniewski	Competitor/Strategy, Customer/Marketing, Employee/HR, Innovation & Design, Leadership & Teamwork, Metrics & Data
		David Bach	Competitor/Strategy, Sustainability, Palm Oil, Indonesia
		James Baron	Employee/HR, Entrepreneurship, Ethics & Religion, Leadership & Teamwork
		AJ Wasserstein	Entrepreneurship, Investor/Finance
		Ian Shapiro	Business History, Leadership & Teamwork, State & Society
		AJ Wasserstein	Customer/Marketing, Entrepreneurship through Acquisition
		Rodrigo Canales, William Drentell	Healthcare, Innovation & Design, Leadership & Teamwork
		Arthur Swersey	Healthcare, Metrics & Data, Operations
		AJ Wasserstein	Entrepreneurship, Ethics & Religion, Leadership & Teamwork, Social Enterprise
		Todd Cort, David Bach	Corporate Responsibility, Sustainability, Metrics & Data
		Mathew Spiegel	Asset Management, Investor/Finance, Metrics & Data, Sourcing/Managing Funds
		William Goetzmann	Asset Management, Business History, Customer/Marketing, Entrepreneurship, Innovation & Design, Investor/Finance, Sourcing/Managing Funds, State & Society
		Sharon Oster, Keith Chen	Competitor/Strategy, Customer/Marketing, Innovation & Design, Operations, Streaming Services
		James Baron	Competitor/Strategy, Customer/Marketing, Employee/HR, Ethics & Religion, Innovation & Design, Leadership & Teamwork
		Kosuke Uetake	Competitor/Strategy, Customer/Marketing, Operations, State & Society, Sustainability
		David Bach	Competitor/Strategy, Law & Contracts, Macroeconomics, Operations, Social Enterprise, State & Society, Sustainability, Deforestation
		Edi Pinker	Competitor/Strategy, Healthcare, Practice Management
		Richard N. Foster	Competitor/Strategy, Entrepreneurship, Innovation & Design, Operations
		Todd Cort, Daniel Esty	Customer/Marketing, Innovation & Design, Investor/Finance, Social Enterprise, Sourcing/Managing Funds, State & Society, Sustainability
		Tony Sheldon	Customer/Marketing, Innovation & Design, Social Enterprise, State & Society, Sustainability
		David Bach	Competitor/Strategy, State & Society, Innovation & Design
		Arthur Swersey	Metrics & Data, Operations
		Sharon Oster	Customer/Marketing, Entrepreneurship, Social Enterprise
		Arthur Swersey	Customer/Marketing, Operations
		Jacob Thomas	Competitor/Strategy, Employee/HR, Financial Regulation, Investor/Finance
		Shyam Sunder, K. Sudhir	Competitor/Strategy, Customer/Marketing, Innovation & Design, Metrics & Data, Operations, State & Society
		Olav Sorenson	Asset Management, Employee/HR, Investor/Finance, Leadership & Teamwork
		Jonathan Feinstein	Innovation & Design, Social Enterprise, State & Society, Sustainability
		Arun Sinha, Ravi Dhar	Competitor/Strategy, Customer/Marketing, Employee/HR, Innovation & Design, Leadership & Teamwork
		David Bach	Competitor/Strategy, Law & Contracts, State & Society, Energy, Mergers
		Florian Ederer	Competitor/Strategy, Customer/Marketing, Entrepreneurship, Investor/Finance, Social Enterprise
		Heather Tookes	Asset Management, Financial Regulation, Investor/Finance
		William Goetzmann	Asset Management, Investor/Finance, Leadership & Teamwork, Social Enterprise, Sourcing/Managing Funds
		Ian Shapiro	Ethics & Religion, Law & Contracts, Social Enterprise, State & Society, Sustainability

W                     Case features a woman in a major leadership role

Click on the case title to learn more about the dilemma. A selection of our most popular cases are available for purchase via our online store .

Millions of students at risk: India’s elite exams hit by corruption ‘scam’

More than 3 million aspirants took India’s top tests for medical and research schools. Their future is now uncertain amid paper leaks, arrests and growing demands for a re-examination.

New Delhi, India – India’s top examinations for admissions into medical schools and research programmes have come under unprecedented scrutiny amid mounting evidence of corruption and paper leaks, leaving the future of more than three million students hanging in the balance.

The National Testing Agency (NTA), an autonomous body under India’s Ministry of Education that is responsible for holding the nationwide examinations, is at the centre of these controversies over the integrity of the National Eligibility cum Entrance Test (NEET), a national exam for medical aspirants held last month.

Keep reading

Palestinian woman creates portable school for children in gaza, israel’s targeting of gaza schools ‘eroding foundation for societal growth’, four us college tutors stabbed in northern china, the zimbabwean musician bringing the marimba and mbira to township youth.

The exam results on June 4 revealed irregularities in marks and a dramatically high number of toppers, with a wave of arrests in different parts of the country for alleged paper leaks and multimillion-dollar cheating scams .

Since then, several students have approached the Supreme Court and state high courts, staged protests in the scorching heat and organised campaigns on social media platforms demanding independent probes and a re-examination. About 2.4 million candidates took the NEET , competing for 100,000 spots in medical schools.

On 19 June, Narendra Modi’s newly formed coalition government also cancelled the National Eligibility Test (NET) that selects candidates for public-funded research fellowships, just a day after a million students wrote the paper. This followed reports that questions had been leaked “in the darknet” and were circulated on Telegram, said Dharmendra Pradhan, India’s education minister, on Thursday.

The minister, however, did not specify how the paper was compromised. “Question leak is an institutional failure from the NTA. We are assuring that there will be a reform committee and action will be taken,” he said. “We will not compromise on transparency. Students’ welfare is our priority.”

Meanwhile, leaders of India’s opposition and legal experts have criticised the Modi government over its failure to crack down on corruption in the country’s elite exams that determine who goes on to become doctors and scholars.

“The NTA literally has one job to do [to conduct exams] and it has failed miserably,” said Rishi Shukla, a law research scholar in Lucknow, who has aided multiple legal petitions against the NTA.

“Millions of students’ careers and lives are at risk. The discrepancies in these examinations carry a smell of large-level corruption in the system.”

Impossible numbers and a ‘wasted dream’

While the country was focused on the results of India’s national election on June 4, the NEET results stunned students and teachers alike: 67 students scored a perfect 720 out of 720, up from two students last year. Two years ago, the topper had scored 715 marks – the candidate with that score this year ranked the 225th.

At least two students scored 719 and 718 marks out of 720, a statistically impossible result under the NEET’s marking system (+4 for a correct answer and -1 for an incorrect one), doubling down on doubts over the allegations from several students of irregularities in the results.

In response, the NTA defended itself by saying that several students were awarded “grace marks” – handed out by examiners at their discretion – in cases where candidates lost time during the tests due to factors outside their control.

“The loss of examination time was ascertained and such candidates were compensated with grace marks. So, the candidates’ marks can be 718 or 719, also,” the NTA wrote on X. However, the agency did not disclose the parameters used for awarding grace marks.

Eventually, it informed the Supreme Court in a hearing that the agency would cancel the grace marks and conduct a re-test for the 1,563 students who were awarded these marks.

“There have been issues in the NTA’s conduct from the beginning of the NEET exams this year,” said Shukla, the legal scholar, who has also written to the Supreme Court and the NTA demanding an impartial court-monitored probe.

“This agency was constituted in 2013 claiming to centralise the examination and avoid lower-level paper leaks and corruption. However, now they have lost their face.”

The NEET tests students in physics, biology and chemistry with 180 questions, and the exam was held in more than 4,500 centres across the country, where students answered multiple-choice questions by filling bubbles corresponding to different answers.

Where 304 students scored 700 marks or more in 2023, that number rose to 2,100 this year. A candidate’s rank in the highly competitive NEET is vital to securing admission to a medical school in India.

In a statement shared with the press, the NTA attributed the high scoring to a larger candidate pool, rising by nearly 300,000 from 2023. However, questions over the integrity of the exam aside, the unusually high marks this year pose another challenge: Earlier, an average of 550 marks could guarantee a place in government-run medical colleges, which in total account for 56,000 seats.

Not any more. The remaining seats are in private schools that charge exponentially higher fees than government colleges.

For aspirants like 19-year-old Pratibha, this reality represents the end of a dream. She said she does not trust the re-examination promised by the NTA for students awarded grace marks.

“This re-test is an eye wash because the government is clearly shielding corrupt people,” she said, speaking from her home in Odisha state on India’s east coast, requesting that her last name not be used because she fears punitive action.

“I have spent my teenage [years] for this dream to wear the white coat,” said Pratibha, breaking down on the call. “It all feels like a waste now. I have scored good marks but not the rank. My family does not have money to send me to a private college.”

What is the NEET paper worth?

Last week, Pradhan, India’s education minister, vehemently denied the possibility of a paper leak in the NEET. However, the police in the eastern state of Bihar, where Pradhan’s Bharatiya Janata Party (BJP) rules as part of a coalition, claim to have secured a confession that nails paper leaks.

A senior police official in Patna, Bihar’s capital, confirmed to Al Jazeera that one of the arrested men accused of leaks confessed that he secured access to the paper the night before the NEET examination – for nearly $36,000. Under Indian laws, a confessional statement made to the police is inadmissible as evidence in court.

Reacting to the findings by the Bihar police, Pradhan on Thursday evening said that the ministry was in touch with the police and was awaiting a detailed report. But he rejected calls for a re-examination of the NEET, unlike with the NET.

“Some errors are limited to specific regions. Those guilty, including someone from the NTA, will not be spared,” he said. “One isolated incident [Bihar paper leak] should not affect lakhs of students who took the exam sincerely.” A lakh, an Indian measure, represents 100,000.

But the arrests in Bihar are not an “isolated incident”.

In Gujarat, the western state that is the home of Prime Minister Narendra Modi and is also ruled by the BJP, the police have revealed details of a scam in recent days where at least 30 students, from distant parts of India, appeared in one centre.

They allegedly paid between $12,000 and $50,000, involving private coaching centres, teachers and a supervisor at the exam centre, to clear the test. Five individuals have been arrested so far in this probe.

As New Delhi baked under a heatwave on June 20, Varun Choudhary, the national president of the National Students’ Union of India (NSUI), the student wing of the opposition Congress party, assembled protesting students and reached the residence of Pradhan, the education minister. They were quickly whisked away by the police.

Choudhary told Al Jazeera that the protesters showered fake currency notes outside Pradhan’s residence in New Delhi, “because we are ready to give that corrupt minister money, but we need to secure the future of our students”.

There is no evidence linking any government minister to any wrongdoing in the conduct of the examinations.

“This must be a first when the thief is confessing to a robbery, but the owner says everything is fine,” he said, referring to the confessions claimed by the police. “The NTA is incapable of conducting any examination and has become the epicentre of these leaks. We demand a ban on NTA and the resignation of [Pradhan].”

“The government is playing with the future of over three million students,” he said. “Now, there is a deep mistrust between the students and the examinations. Is this a fear you want to instil in your future doctors and scholars?”

Hearing a batch of petitions, the Supreme Court also criticised the NTA, saying, “If there’s even 0.001 percent negligence on anyone’s part, it should be thoroughly dealt with.”

However, the court did not ask for a deferment of the post-NEET allocation of medical seats, scheduled for July 1. The next hearing in the case is on July 8.

One nation, one examination?

Meanwhile, opposition leaders – many of whom have been critical of the NEET because it replaces a series of state government-run tests with a single national exam – have targeted the Modi government’s handling of the medical exam.

“Tamil Nadu was the first to say that NEET was a scam, and now, the entire country has started saying so,” MK Stalin, the chief minister of the southern Tamil Nadu state, said. “We will surely end this one day. It’s our responsibility. Society, financial or political situation should not be a barrier to your education.”

Neighbouring Kerala’s Chief Minister Pinarayi Vijayan also accused the federal government of “gross inefficiency” that undermined the credibility of the national-level examination. “This repeated incompetence is unacceptable, leaving students in limbo and wasting public money,” he wrote on X.

Taking a dig at Modi, Congress leader Rahul Gandhi said Thursday, “It was being said that Modi ji stopped the Russia-Ukraine war. But for some reason, Narendra Modi has not been able to stop or doesn’t want to stop paper leaks in India.”

Ahead of the 2024 election, a BJP advertisement had suggested that Modi had managed to pause the Russia-Ukraine war to secure the escape of Indian students trapped in the war zone – a claim that the country’s Ministry of Foreign Affairs itself had rejected.

Akhilesh Yadav, chief of the Samajwadi Party, in Uttar Pradesh, India’s biggest state, demanded a court-monitored probe. “The culprits must get the harshest punishment,” he wrote on X.

The controversy swirling over the NEET and NET comes against the backdrop of growing questions over India’s competitive exam industry.

Every year, thousands of students flock to privately owned coaching centres that have mushroomed in cities like Kota, in the western state of Rajasthan, and that claim to know the magic tricks needed to get a student into a top engineering or medical school.

But the dingy classrooms and high-pressure atmosphere in these coaching hubs also spawn a nightmare accompanying the dreams of success: The ever-growing suicide statistics from cities like Kota have even inspired a Netflix drama and several feature films.

Barely a week before the NEET was held, another student was found hanging in his room in the dusty town of Kota. “Sorry Papa, I could not do it this year as well,” read a note found near his body. The student had failed to secure a seat in the last two attempts and was to appear for a third time. His was the 10th death by suicide in Kota since January this year.

“We have turned our education system into a pressure cooker, and it has been exploding for some time now – the mismanagement in such a highly centralised form of examination can inflict irreversible trauma on students,” said the head of a reputed government-run medical school in Rajasthan, requesting anonymity to “save” his job.

“This ‘one nation, one examination’ does not work in a country like India,” he added. “The sooner this government understands this, the better for the future of our students.”

• Milano Cortina 2026
• Brisbane 2032
• Olympic Refuge Foundation
• Olympic Games
• Olympic Channel
• Let's Move

AUS vs AFG, T20 World Cup 2024: Australia suffer shock defeat to Afghanistan in Super 8 encounter

Chasing 149, Australia fell 21 runs short to suffer their first loss against Afghanistan in international cricket. The Australian men’s cricket team will face India next on Tuesday.

The Australian men’s cricket team slumped to a shock 21-run loss against Afghanistan in its second Super 8 match of the ICC Men’s T20 World Cup 2024 played at the Arnos Vale Stadium in Kingstown, St. Vincent on Sunday.

Afghanistan posted 148/6 on the board thanks to a fine century stand by their openers. Pat Cummins became the first player to take back-to-back hat-tricks in T20 World Cups to help Australia reel in Afghanistan towards the end.

Despite Glenn Maxwell’s fighting half-century, Australia’s chase fell short as Afghan seamers Gulbadin Naib and Naveen-ul-Haq picked up seven wickets between themselves.

Australia’s loss keeps the race for the semi-finals in Super 8 Group 1 wide open. While India top the group with four points from two games, Australia and Afghanistan are on two points each. Bangladesh are bottom with no wins in their two matches.

Sent in to bat first, Afghanistan made a cautious start with Rahmanullah Gurbaz and Ibrahim Zadran playing out 21 dot balls in the first four overs and managed to put on only 17 on the board.

However, the duo stepped up the scoring rate gradually and put up a century stand - their third of the tournament. Marcus Stoinis gave Australia the first breakthrough in the 16th over, dismissing Gurbaz (60 off 49).

The wicket initiated a collapse as Adam Zampa struck twice in the next over to remove Azmatullah Omarzai (2 off 3) and Zadran (51 off 48). Pat Cummins then picked up his second successive hat-trick to restrict Afghanistan to 148/6 in 20 overs.

Cummins had Afghan captain Rashid Khan (2) caught by Tim David in the final delivery of the 18th over before picking up Karim Janat (13) and Gulbadin Naib for a duck with the first two balls of the final over.

Chasing 149, Australia kept losing wickets in regular intervals but Glenn Maxwell (59 off 41) kept them on track. The 2021 T20 World Cup winners were at 106/5 in the 15th over and on track before Gulbadin Naib finally managed to send back danger man Maxwell to turn the tide.

The Aussie innings eventually wrapped up for 127 as Afghanistan picked up their first victory against their illustrious opponents in international cricket. Player of the Match Gulbadin Naib claimed 4/20 while Naveen-ul-Haq bagged 3/20 to orchestrate the historic win.

Australia will play India in their final Super 8 game on Tuesday.

AUS vs AFG T20 World Cup 2024 brief scores : Afghanistan 148/6 (Rahmanullah Gurbaz 60; Pat Cummins 3/28) beat Australia 127/10 in 19.2 overs (Glenn Maxwell 59; Gulbadin Naib 4/20) by 21 runs.

Related content

T20 World Cup winners: India inaugural champions; West Indies first to win two titles - full list

What is net run rate in cricket and how to calculate it - formulae and case studies.

Case Study: How Philadelphia is Preparing its Workforce to Deliver Home Energy Upgrades

Cities across the country report the need for more skilled professionals to complete residential clean energy upgrades. This lack of qualified professionals hinders completion of home energy upgrades—upgrades that are critical to reducing buildings’ energy consumption and carbon emissions.   

This case study profiles a home energy retrofit training program in Philadelphia that prepares participants to enter the clean energy workforce as retrofit technicians, solar electricians, energy inspectors, welders, and heating, ventilation, and air conditioning (HVAC) technicians.   

Elements of this program can be replicated to scale up the equitable development of a workforce ready to perform energy upgrades in owner-occupied housing.  

Download the case study:

This article was about.

Other Interesting Reads