essay introduction about project proposal

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Ultimate guide to writing a proposal essay, carla johnson.

• June 14, 2023
• Essay Topics and Ideas , How to Guides

If you’re a student, it’s likely that you’ve been asked to write a proposal essay at some point. A proposal essay is an academic piece of writing that tries to persuade the reader to do something or take a certain point of view. In this article, we’ll show you the best way to write a proposal essay that gets accepted.

What You'll Learn

What is a proposal essay?

A proposal essay is a type of academic writing in which the writer suggests an idea or solution to a problem and then backs up that suggestion with evidence. The proposal can take many different shapes, but it usually involves pointing out a problem or issue , suggesting a solution or course of action, and giving evidence to back up that solution or action.

Why are proposal essays important?

Proposal essays are important because they give students a chance to look into tough problems and come up with solutions that could change the world. By writing a proposal essay, students learn how to find and analyze information, think critically , and explain their ideas clearly. These skills are useful not only in school, but also in a lot of professional settings.

Thesis statement

In this article , we’ll provide you with a step-by-step guide to writing a proposal essay that will help you win over your audience and get your proposal accepted. We’ll cover everything from choosing a topic to formatting your essay , so you can be sure that you’re presenting your ideas in the most persuasive and effective way possible.

Choosing a Topic

Before you can start writing your proposal essay, you need to choose a topic. There are several factors to consider when choosing a topic, including your personal interests, the scope of the project, and the needs of your audience. Here are some tips to help you choose a great proposal essay topic:

Factors to Consider When Choosing a Topic

1. Your Interests: Choose a topic that you are passionate about or interested in. This will make the research and writing process more enjoyable and engaging.

2. Relevance: Choose a topic that is relevant to your audience or community. This will make your proposal more compelling and increase the likelihood of it being accepted.

3. Feasibility: Choose a topic that is feasible within the scope of your project . Make sure you have access to the resources and information needed to effectively research and support your proposal.

Brainstorming Techniques

Once you have considered these factors, it’s time to start brainstorming potential topics. Here are some techniques to help you generate ideas:

1. Mind Mapping: Create a visual map of your ideas, starting with a central topic and branching out into related subtopics.

2. Freewriting: Set a timer for 10-15 minutes and write down everything that comes to mind about a particular topic. Don’t worry about grammar or structure – just let your ideas flow.

3. Listing: Make a list of potential topics and then narrow it down based on the factors mentioned above.

Examples of Proposal Essay Topics

Here are some examples of proposal essay topics to help inspire your brainstorming:

1. Should college athletes be paid?

2. How can we reduce plastic waste in our community?

3. Should schools require students to wear uniforms?

4. How can we improve mental health resources for college students?

5. Should the minimum wage be increased?

6. How can we reduce the gender pay gap ?

7. Should the government provide free healthcare to all citizens?

8. How can we reduce the carbon footprint of our city?

9. Should there be stricter gun control laws?

10. How can we improve public transportation in our city?

Researching Your Topic

Once you have chosen a topic for your proposal essay, it’s time to conduct thorough research . This will involve gathering information from a variety of sources, evaluating their credibility, and organizing your findings in a way that supports your proposal.

Conducting Thorough Research

The first step in researching your topic is to identify credible sources of information. These may include academic journals, books, government reports, and reputable news sources. Use a variety of sources to ensure that you are getting a balanced and well-rounded perspective on your topic.

Evaluating Sources

Not all sources are created equal, so it’s important to evaluate each source for its credibility and relevance to your topic. Consider the following factors when evaluating sources:

1. Authorship: Who wrote the source, and what are their credentials?

2. Currency: How recent isthe information in the source? Is it still relevant?

3. Accuracy: Is the information in the source accurate and supported by evidence?

4. Bias: Does the source have a particular bias or agenda that may affect its credibility?

Taking Notes and Organizing Information

As you conduct your research, it’s important to take detailed notes and organize your information in a way that supports your proposal essay. Some effective note-taking strategies include:

1. Summarizing: Write a brief summary of key points and information from each source.

2. Quoting: Use direct quotes from sources to support your argument.

3. Paraphrasing: Restate information from sources in your own words, making sure to cite the source.

Once you have taken notes, organize them into an outline or mind map to help you structure your essay and ensure that your proposal is well-supported by evidence.

By following these steps, you can ensure that your proposal essay is well-researched, well-supported, and persuasive. In the next section, we’ll discuss how to effectively outline and structure your essay for maximum impact.

Outlining Your Proposal

Once you’ve chosen a topic and conducted thorough research , it’s time to create an outline for your proposal essay. An outline will help you organize your thoughts and ensure that your proposal is well-structured and easy to follow. Here are some tips for creating an effective proposal essay outline:

Creating a Proposal Essay Outline

1. Introduction: Begin with an attention-grabbing introduction that provides context for your proposal and sets the stage for your argument.

2. Background Information: Provide background information on your topic, including any relevant statistics, research, or historical context.

3. Problem Statement: Clearly state the problem or issue that your proposal addresses.

4. Proposed Solution: Present your proposed solution or course of action, providing evidence to support its effectiveness.

5. Implementation: Discuss how your proposed solution would be implemented and what steps would need to be taken to make it a reality.

6. Conclusion: Summarize your proposal and reiterate its importance, urging your audience to take action.

Tips for Effective Outlining

– Use bullet points or numbered lists to clearly organize your ideas.

– Make sure each section of your outline relates back to your thesis statement .

– Keep your outline concise and to the point.

Example Proposal Essay Outline

Here is an example proposal essay outline for a topic on reducing plastic waste in a community:

I. Introduction

– Attention-grabbing opening sentence

– Background information on plastic waste

– Thesis statement

II. Problem Statement

-Description of the problem of plastic waste in the community

– Statistics on the amount of plastic waste generated in the community

– Impact of plastic waste on the environment and health

III. Proposed Solution

– Proposal to ban single-use plastics in the community

– Alternatives to single-use plastics

– Benefits of reducing plastic waste

IV. Implementation

– Steps to implement the proposed ban on single-use plastics

– Timeline for implementation

– Strategies for community education and outreach

V. Conclusion

– Recap of the problem and proposed solution

– Call to action for community members to support the ban on single-use plastics

V. Writing Your Proposal

Now that you have a solid outline for your proposal essay, it’s time to begin writing. Here are some tips for crafting a strong proposal essay:

Crafting a Strong Introduction

Your introduction should grab the reader’s attention and provide context for your proposal. Here are some tips for crafting a strong introduction:

– Start with a hook, such as a surprising statistic, quote, or anecdote.

– Provide background information on your topic to help the reader understand the context of your proposal.

– Clearly state the problem or issue that your proposal addresses.

Writing the Body of Your Proposal

The body of your proposal essay should provide evidence to support your proposed solution. Here are some tips for writing the body of your proposal:

– Use research and statistics to support your proposal.

– Provide examples and case studies to illustrate the effectiveness of your proposed solution.

– Address Potential counterarguments and provide rebuttals to strengthen your argument.

Tips for Persuasive Writing

To make your proposal essay as persuasive as possible, here are some tips to keep in mind:

– Use strong, clear language that conveys your confidence in your proposal.

– Make sure your argument is logical and well-supported by evidence .

– Use emotional appeals sparingly and only when appropriate.

– Use transitional phrases to connect your ideas and ensure a smooth flow of information.

Avoiding Common Mistakes

Here are some common mistakes to avoid when writing your proposal essay:

– Failing to clearly state the problem or issue you are addressing.

– Presenting a solution that is not feasible or practical .

– Failing to address potential counterarguments or objections to your proposal.

– Overusing emotional appeals or providing insufficient evidence to support your argument.

By following these tips and avoiding common mistakes, you can craft a persuasive and effective proposal essay that will convince your audience to take action.

Refining Your Proposal

Once you’ve written a draft of your proposal essay, it’s important to refine it through careful editing and revision. Here are some tips to help you refine your proposal essay:

Editing and Revising Your Proposal

– Review your essay for grammar, spelling, and punctuation errors.

– Make sure your writing is clear, concise, and easy to understand.

– Check that your proposal is well-supported by evidence and that your arguments are logical.

– Look for areas where you can improve the flow and organization of your essay .

Peer Review and Feedback

It’s also a good idea to get feedback from others to help you refine your proposal essay. Here are some tips for getting feedback:

– Ask a peer or mentor to review your essay and provide feedback on areas that need improvement.

– Consider joining a writing group or seeking feedback from an online community.

– Take the feedback you receive seriously and use it to improve your essay .

Finalizing Your Proposal

Once you’ve made revisions based on feedback and edited your essay for clarity and accuracy, it’s time to finalize your proposal. Here are some final steps to take:

– Review your essay one last time to ensure it is error-free and well-organized.

– Make sure your essay is formatted correctly, with appropriate headings, margins, and font size.

– Create a bibliography or works cited page to provide proper credit to your sources.

Proposal Essay Examples

To help you understand what makes a successful proposal essay,here are some examples of effective proposal essays:

1. “Implementing a School-Wide Recycling Program” – This proposal essay outlines a plan to implement a recycling program in a high school. It provides a clear problem statement, proposed solution, and implementation plan , as well as statistics and research to support the proposal. The essay also addresses potential objections and provides rebuttals.

2. “Increasing Access to Healthy Food in Low-Income Communities” – This proposal essay proposes a solution to the problem of food insecurity in low-income communities. It provides a clear problem statement, proposed solution, and implementation plan, as well as research to support the proposal. The essay also addresses potential objections and provides rebuttals.

3. “Reducing Gun Violence in the United States” – This proposal essay proposes a solution to the problem of gun violence in the United States. It provides a clear problem statement, proposed solution, and implementation plan, as well as statistics and research to support the proposal. The essay also addresses potential objections and provides rebuttals.

Analysis of What Makes These Proposals Effective

These proposal essays are effective because they:

– Clearly state the problem or issue they are addressing.

– Provide a well-supported proposal or solution.

– Address potential objections and provide rebuttals.

– Use research and statistics to support their proposals.

– Provide a clear implementation plan.

– Use clear and persuasive language.

By analyzing successful proposal essays, you can gain insight into what makes a proposal effective and use thoseinsights to improve your own proposal essay. Remember to carefully research your topic , create a clear and well-supported proposal, and address potential objections to make your proposal as persuasive as possible. With these tips and examples in mind, you’ll be well on your way to writing a winning proposal essay.

Frequently Asked Questions

1. what are the elements of a proposal essay.

A proposal essay typically includes an introduction, background information, a problem statement, a proposed solution, an implementation plan, and a conclusion. It should also be well-supported by evidence and address potential objections.

2. How do I choose a topic for a proposal essay?

When choosing a topic for a proposal essay, consider your personal interests, the relevance of the topic to your audience or community, and the feasibility of the proposal within the scope of your project.

3. What is a proposal essay structure?

A proposal essay typically follows a structure that includes an introduction, background information, a problem statement, a proposed solution, an implementation plan, and a conclusion. Each section should be well-supported by evidence.

Writing a winning proposal essay requires careful research, persuasive writing, and effective organization. By choosing a relevant and feasible topic, conducting thorough research, creating a well-supported proposal, and refining your essay through editing and revision, you can create a persuasive and effective proposal essay that inspires action.

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• 6 steps for writing a persuasive projec ...

6 steps for writing a persuasive project proposal

A project proposal is a written document outlining everything stakeholders should know about a project, including the timeline, budget, objectives, and goals. Your project proposal should summarize your project details and sell your idea so stakeholders buy in to the initiative. In this guide, we’ll teach you how to write a project proposal so you can win approval and succeed at work.

All projects have creation stories, but they don’t start with someone declaring, “Let there be resources!” To move forward with a project, teams must submit a proposal to decision-makers within their organization or to external stakeholders. 

What is a project proposal?

A project proposal is a written document outlining everything stakeholders should know about a project, including the timeline, budget, objectives , and goals. Your project proposal should summarize your project details and sell your idea so stakeholders feel inclined to get involved in the initiative.

The goal of your project proposal is to:

Secure external funding

Allocate company resources to your project

Gain stakeholder buy-in

Build momentum and excitement

Project proposals vs. project charters vs. business cases

Project proposals and project charters serve different purposes in the project creation process, and it’s important to understand the difference between the two. While a project proposal takes place in the initiation phase of the project, the project charter takes place in the planning phase. 

As mentioned above, a project proposal is a persuasive document meant to convince stakeholders why the project should be carried out. A project charter is a reference document that defines project objectives, and it can’t be created until the project proposal is approved.

People also confuse the business case with the project proposal, but the business case also comes after the proposal. Once the project is approved through a proposal, a business case may be used to secure additional funding for the project.

Types of project proposals

There are six types of proposals you may encounter as a project manager, and understanding the different formats can be useful as you write yours. Each type has a different goal.

Solicited: You’ll send solicited proposals in response to a Request for Proposal (RFP). An RFP announces a project in detail and asks for bids from qualified teams. Because you’re competing against other companies for this type of proposal, you must do thorough research and write persuasively.

Unsolicited: You’ll send unsolicited proposals without an RFP, meaning no one asked for your proposal. In this case, you won’t be up against other companies or teams, but you’ll still need to be persuasive because you have no knowledge of whether the stakeholder you’re pitching to needs you.

Informal: You may have a client send you an informal request for a project proposal, in which case you can respond with your project pitch. Because this isn’t an official RFP, the rules are less concrete.

Renewal: You’ll send renewals to existing clients in hopes that they’ll extend their services with your organization. In this type of project proposal, the goal is to emphasize past results your team has produced for the client and persuade them you can produce future results.

Continuation: You’ll send continuations as a reminder to a stakeholder letting them know the project is beginning. In this project proposal, you’ll simply provide information about the project instead of persuading the stakeholder.

Supplemental: Similar to a continuation proposal, you’ll send a supplemental proposal to a stakeholder already involved in your project. In this type of proposal, you’re letting the stakeholder know the project is beginning, while also asking for additional resources. You should persuade the stakeholder to contribute more to the project in this proposal.

The tone of voice and content of your project proposal will differ based on the type of proposal you’re sending. When you know your project goals, you can write your proposal accordingly.

How to write a project proposal

These step-by-step instructions apply to most project proposals, regardless of type. You’ll need to customize your proposal for the intended audience, but this project proposal outline can serve as a reference to ensure you’re including the key components in your document. 

1. Write an executive summary

The executive summary serves as the introduction to your project proposal. Similar to a report abstract or an essay introduction, this section should summarize what’s coming and persuade the stakeholder to continue reading. Depending on the complexity of your project, your executive summary may be one paragraph or a few paragraphs. 

Your executive summary should include:

The problem your project plans to solve

The solution your project provides for that problem

The impact your project will have 

You should only address these items briefly in your executive summary because you’ll discuss these topics in more detail later in your proposal. 

2. Explain the project background

In this section, you’ll go into the background of the project. Use references and statistics to convince your reader that the problem you’re addressing is worthwhile.

Some questions to include are:

What is the problem your project addresses?

What is already known about this problem?

Who has addressed this problem before/what research is there?

Why is past research insufficient at addressing this problem?

You can also use this section to explain how the problem you hope to solve directly relates to your organization. 

3. Present a solution

You just presented a problem in the project background section, so the next logical step in proposal writing is to present a solution. This section is your opportunity to outline your project approach in greater detail. 

Some items to include are:

Your vision statement for the project

Your project schedule , including important milestones

Project team roles and responsibilities  

A risk register showing how you’ll mitigate risk

The project deliverables

Reporting tools you’ll use throughout the project

You may not have all these items in your proposal format, but you can decide what to include based on the project scope . This section will likely be the longest and most detailed section of your proposal, as you’ll discuss everything involved in achieving your proposed solution. 

4. Define project deliverables and goals

Defining your project deliverables is a crucial step in writing your project proposal. Stakeholders want to know what you’re going to produce at the end of your project, whether that’s a product, a program, an upgrade in technology, or something else. As the stakeholder reads through your vision, this will be the section where they say, “Aha, this is what they’ll use my resources for.”

When defining your deliverables, you should include:

The end product or final objective of your project 

A project timeline for when deliverables will be ready

SMART goals that align with the deliverables you’re producing

While it’s important to show the problem and solution to your project, it’s often easier for stakeholders to visualize the project when you can define the deliverables.

5. List what resources you need

Now that you’ve outlined your problem, approach, solution, and deliverables, you can go into detail about what resources you need to accomplish your initiative.

In this section, you’ll include:

Project budget : The project budget involves everything from the supplies you’ll need to create a product to ad pricing and team salaries. You should include any budget items you need to deliver the project here.

Breakdown of costs: This section should include research on why you need specific resources for your project; that way, stakeholders can understand what their buy-in is being used for. This breakdown can also help you mitigate unexpected costs.

Resource allocation plan : You should include an overview of your resource allocation plan outlining where you plan to use the specific resources you need. For example, if you determine you need $50,000 to complete the project, do you plan to allocate this money to salaries, technology, materials, etc.

Hopefully, by this point in the proposal, you’ve convinced the stakeholders to get on board with your proposed project, which is why saving the required resources for the end of the document is a smart strategic move.

6. State your conclusion

Finally, wrap up your project proposal with a persuasive and confident conclusion. Like the executive summary, the conclusion should briefly summarize the problem your project addresses and your solution for solving that problem. You can emphasize the impact of your project in the conclusion but keep this section relevant, just like you would in a traditional essay. 

Tips for writing an effective project proposal

Following the steps listed above will ensure your project proposal has all the right elements. But if you want to impress your readers and win their approval, your writing must shine. In addition to the above, a project proposal includes:

Know your audience

As you write your proposal, keep your audience (i.e. the stakeholders) in mind at all times. Remember that the goal of the proposal is to win your audience over, not just to present your project details. For example, if you’re creating a new editing tool for a children’s publishing house, can you determine whether your stakeholders are parents and appeal to their emotional side when persuading them to buy in to your product?

Be persuasive

Persuasion is important in a project proposal because you’re hoping your audience will read your proposal and do something for you in return. If your reader isn’t intrigued by your project, they won’t feel inclined to help you. If you describe your editing tool but don’t mention the many features it will offer, how it will benefit clients, and its positive impact in the industry, your audience will wonder, “Why should I care about this project?” 

Keep it simple

While you should go into detail on your problem, approach, and solution, you shouldn’t make your project proposal overly complex. This means you can discuss the project plan for your proposed editing tool without discussing what codes the engineers will use to make each feature work. 

Do your research

A successful project proposal includes thorough research. Be prepared to back up your problem—and solution—with reputable sources, case studies, statistics, or charts so you don’t leave your audience with questions. When writing your proposal, put yourself in the reader’s shoes and ask:

Why is this a problem?

How is this a solution to the problem?

Has anyone addressed this problem before?

What are the project costs?

If you can answer these questions, then you’ve likely done enough research to support your proposed initiative.

Use project management tools to strengthen your project proposal

Good project proposals require team collaboration . With the right management tools, your team can communicate, share information, and work together on one shared document. 

When you store all your project information in one place, it’s easy to access that data when you need it. Project proposals stem from well-organized and properly planned projects, which is why project management software is a key resource to effectively write a project proposal. Ready to get started? Try Asana .

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Home » How To Write A Proposal – Step By Step Guide [With Template]

How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

• Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
• Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

• Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
• Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

• Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
• Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
• Background/Context: Offer relevant background information and context to help the readers understand the situation.
• Objectives/Goals: Clearly state the objectives or goals of your proposal.
• Methodology/Approach: Describe the approach or methodology you will use to address the problem.
• Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
• Budget/Resources: Specify the financial and other resources required to implement your proposal.
• Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
• Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

• Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
• Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
• Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
• State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
• Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
• Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
• Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
• Recap the main points: Summarize the key points you’ve discussed in the proposal.
• Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
• Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

• Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
• Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
• Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

• Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
• Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

• Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
• Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
• Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
• Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
• Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

• Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

• Make any final revisions based on the feedback received.
• Ensure that all required sections, attachments, and documentation are included.
• Double-check for any formatting, grammar, or spelling errors.
• Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

• Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

•  Provide a concise overview of your proposal, highlighting the key points and objectives.
• Summarize the problem, proposed solution, and anticipated benefits.
• Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

• State the problem or issue you are addressing and its significance.
• Provide background information to help the reader understand the context and importance of the problem.
• Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

• Describe the problem in detail, highlighting its impact and consequences.
• Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

• Explain your proposed solution or project in a clear and detailed manner.
• Describe how your solution addresses the problem and why it is the most effective approach.
• Include information on the methods, strategies, or activities you will undertake to implement your solution.
• Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

• Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
• Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
• Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

• Explain how you will measure the success or effectiveness of your proposal.
• Identify specific metrics, indicators, or evaluation methods that will be used.
• Describe how you will track progress, gather feedback, and make adjustments as needed.
• Present a detailed budget that outlines the financial resources required for your proposal.
• Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
• Provide a justification for each item in the budget.

9. Conclusion:

•  Summarize the main points of your proposal.
•  Reiterate the benefits and positive outcomes of implementing your proposal.
• Emphasize the value and impact it will have on the organization or community.

10. Appendices:

• Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
•  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to write a project proposal in 2023 (+ examples & templates).

Updated on April 26, 2024 by Jeffrey Kagan

Published on March 20, 2023 by Jeffrey Kagan

Coming up with a project and completing it successfully is hard work. This hard work does not happen overnight, either. It takes tons of careful planning and strategic implementation from ideation to completion. But it all starts with a project proposal .

Writing an effective project proposal can place any project in the fast lane toward success. But figuring out how to write a project proposal can be daunting. But it doesn’t have to be.

In this article, we’ll show you six types of project proposals, five key tips for writing one, and how to write a project proposal for project success. But let’s get the definition out of the way first.

What is a project proposal?

A project proposal is a document that describes a project, includes a timeline, budget, objectives, and goals, and answers every question that may arise concerning it. 

The proposal outlines everything stakeholders need to know about the proposed project, including;

• Project goals or what the project aims to achieve
• Objectives or the problem(s) the project aims to solve
• Timeline within which the project will be implemented
• Budget of the resources to be used in project implementation  

The project proposal gives the stakeholders a glimpse into what you intend to achieve through the project. 

The goal of a project proposal can be to secure project funding, gain stakeholder buy-in, or build excitement and momentum for the project. 

Here’s an example.

One of the best answers to “ how to write a project proposal ” is to write it clearly and confidently. That way, your confidence in the project will be transferred to the stakeholders. 

If you’re not confident about your project, it will show in the proposal and compromise your desired outcome.

6 Types of project proposals

When creating a project proposal, you’ll come across six types of proposals. As a project manager, you need to understand each type. 

1. Solicited

A solicited project proposal is written or prepared in response to a Request for Proposal (RFP) or a Request for Application (RFA). Sponsors and stakeholders use these requests to get proposals from businesses and other institutions.

A Request for Proposal is used to announce a project in detail for qualified teams to prepare proposals and bid for project funding. 

Therefore, do in-depth research and write persuasively to win the bid. Keep in mind that you are competing against other companies for project funding. 

2. Unsolicited

Unlike a solicited project proposal, an unsolicited proposal was not requested by the sponsors or stakeholders. It is defined as a proposal written to a government agency but not requested by the government. 

It often proposes a public-private partnership submitted by a private company to enter an agreement with the government agency.

With unsolicited project proposals, you’re not under any competition with other companies. However, you must still be convincing enough to get the stakeholders you are pitching to interested in your project. It’s important to note that verifying the email of the stakeholders beforehand can also help ensure that your proposal reaches the right people and doesn’t end up in their spam folders.

3. Informal

This short document (only a few pages long) is formatted as a memo or a letter and gives general details concerning a project. It has fewer sections than a formal proposal. 

These sections are the introduction, background, plan, project team structure , budget, and authorization.

Your client can send you an informal request for a proposal. When this happens, you reply by preparing and sending them an informal project proposal. The rules are less strict when writing this kind of proposal.

Project managers need to learn how to write a renewal proposal. A renewal project proposal is written to the client after an ongoing project has contractually ended. 

The proposal is prepared to request the client to renew the contract for a similar project. Here’s an example.

This proposal is written to clients or project sponsors with the hope that they will extend their engagement with your company. 

For instance, let’s say you run a SaaS marketing agency. You can write a renewal proposal including why SaaS marketing is different from traditional strategiesto convince your clients to continue working with you. 

Take time to emphasize your past results, milestones , and achievements that you’ve helped the client to achieve. This may persuade them that you’re the right fit for them to achieve even more success in the future.

5. Continuation

There’s no need to persuade or convince the stakeholders when writing a continuation proposal. It is simply a reminder to them that the project is kicking off. 

This proposal is key to getting stakeholders to release the project funds they already approved. Here’s an example.

It can also act as a progress report and budget breakdown before they release additional funds for the project to continue. 

However, keep in mind that continuation proposals can only be written for budget years that were already approved by the sponsors in the original award.

6. Supplemental

A supplemental project proposal is written to request increased support for a proposal already written, approved, and funded. The requested resource increase may result in the broadening of the project scope . 

Additionally, a new budget must be written to include the supplementary resources included in this new arrangement. 

Persuasion is vital when writing a supplementary proposal because you must convince the stakeholders of the importance of the additional resources you’ve requested.

5 Essential tips for writing a project proposal

A few important tips will guide you on how to write a project proposal effectively. Let’s look at the five top tips you should follow.

1. Know your audience

Your project proposal will have a positive impact on your stakeholders if you have a good understanding of who they are and what they’re looking for. 

Get to know how familiar they are with the proposed project. This will guide you on how to communicate your idea to them. 

It’ll also help you decide whether to provide supplemental information or materials to the stakeholders. 

Remember to adjust the information and formalities you include in the proposal to suit each stakeholder and their preference. You may, therefore, need to write more than one version of the project proposal for each stakeholder.

2. Keep it simple

It’s advisable to use language that is easy to understand when writing a project proposal. Try and avoid jargon to ensure you don’t lose your audience in the process of trying to make an impression. 

Remember also to use simple sentences and an easy-to-follow format to enhance the readability of your proposal further. Consider using a good content generator to help you with this. These content writing tools can help you detect complex sentences and words that can be simplified for your audience.

Additionally, keep the proposals short. Even if you’re the best writer in your region, you can only sustain your readers’ attention for so long. So know your limit and ensure your project proposal is not any longer than it needs to be.

3. Be persuasive

When talking about how to write a project proposal, persuasion is an invaluable asset to have. It helps you get the stakeholders to act favorably toward the project. 

There are several persuasive tools that you can use to grab your sponsors’ attention. Use;

• Historical data from similar projects in the past
• Marketing predictions from trusted institutions
• Survey results from reputable sources
• Testimonials from previous studies
• Case studies from studies done in the past

Don’t be shy to highlight your past achievements and qualifications too. This will help instill confidence and trust in your readers, leading them to take action on your project proposal.

4. Do your research

Facts, graphs, figures, charts, and numbers are very important in helping you substantiate your project proposal. These also help prove that the project is a worthwhile investment for your sponsors.

So get your hands dirty and dig for all the information you can get about past projects. Look at both successful and unsuccessful projects alike. This data will serve as evidence and examples that you can follow to craft a convincing project proposal for your stakeholders and sponsors.

5. Use a template

You know what they say; when in doubt, use a template. 

Okay, I made that up. But you get the point.

Templates help your company establish a consistent way of creating proposals while preventing anyone from missing any critical details. Here’s an example.

Templates also save time since anyone using them will know what details should be included and where each section should appear in the final draft.

6 Steps to writing a project proposal 

Even though you need to customize each proposal for the intended audience and project in question, these six steps can act as guidelines to ensure you create a compelling project proposal.

1. Write the executive summary

Like an essay introduction or a report abstract, the executive summary briefly describes your project. 

The executive summary is meant to give the reader an overview of the project and persuade them to keep reading until the end. 

A great executive summary should include:

• The challenge or problem that your project seeks to solve
• The proposed solution to that problem
• The positive impact your project will have after solving the problem
• Who will benefit from the project outcome, and how
• The needed project resources, timeline, and budget
• How project success will be measured

The summary should be just a few paragraphs long. Remember, it’s not meant to be a detailed description of the project. You’ll get the chance to discuss the project in-depth later on in the proposal.

2. Explain the project background 

When considering how to write a project proposal, a background check is an essential element to capture. 

Here, make sure to write about the specific problem your project is looking to address and what is already known about it. 

Include who has addressed the problem before, their research findings, and why this data is insufficient. 

Here’s an example of a project background.

This is where you use your research data and statistics to bolster your project proposal. These numbers go a long way in convincing readers that your project and the problem you’re addressing are worthwhile undertakings. 

In the end, let this section be about a page long (or less).

3. Introduce a solution

Since you’ve presented a problem in the project background section, it’s only logical that you present a solution in the next section. 

This section provides an opportunity to reveal your project approach in more detail. 

In this section, include;

• Your vision and mission statements
• Project scheduling and key milestones
• Project responsibilities and roles
• Project deliverables
• A risk register detailing how you’ll mitigate the risks
• The reporting tools to be used till the end of the project

This might turn out to be the longest section of your proposal. That’s because you need to explain everything involved in achieving your proposed solution in detail. 

It’s also worth noting that you may not need all the items stated above in your solution statement. So depending on your project scope, you can choose what to include and what to leave out.

4. Define the project deliverables 

Every stakeholder wants to know what the results of the project will be. Use this section to show them what their resources will ultimately achieve. 

Project deliverables should include the final product or projected outcome, SMART goals that align with your deliverables, and a project timeline.

As important as the problem and solution statements are, stakeholders visualize the project more easily when the deliverables are clearly defined.

5. List what resources are required 

By this point, every project manager hopes they’ve convinced the stakeholders that the project is worthwhile and needs to be implemented immediately. So the next natural step is to list what resources you need to undertake the project. 

For example, this software development project proposal presents a breakdown of the costs required for the project.

One of the key points on how to write a project proposal is to be clear about the resources you’ll need to deliver the desired products. So be sure to include:

• A detailed project budget
• A breakdown of the costs
• A resource allocation plan

It’s recommended that you save this section for the end of the project proposal to avoid bombarding and overwhelming your sponsors with requests too early. 

Give your idea time to float and convince them of the project’s value before stating the costs. 

6. Include a conclusion

The concluding section should give an overview of all the points discussed within the proposal . Make sure to write a persuasive and confident conclusion because this is your final chance to convince your reader to invest in the project. 

Here’s a nice example.

You can restate the problem your project seeks to solve, the proposed solution, and the impact the solution will have in the end. Just like a traditional essay, keep it relevant to the proposal.

If you are pitching or proposing the project to someone via email, we recommend going for plain text formatted email rather than spending time and designing email templates from scratch.

3 Examples of project proposal templates

Now that you know how to write a project proposal, let’s look into three templates you can use for your next proposal.

Business proposal template from Nifty

A business proposal is a written document aimed at helping a business gain clients and partners. This is done by describing the products and services offered, the potential outcomes of using the services, and the costs associated with them.

A business proposal template will help guide you into writing an effective proposal that is likely to win the approval of the intended sponsor.

Financial proposal template

A financial proposal is prepared to help organizations and businesses get funding from investors. It can also be used to suggest some changes in the budget and how much time is needed for the changes to be made. 

Here’s a great example.

When using a financial proposal template, be sure to detail all the resources needed, why you need each resource, and how they will be used to achieve the desired outcome. 

Since most of the financial proposals are to be sent in person, you can try experimenting with multiple formats like a Half-Fold template, trifold brochure template , or Gate-Fold, as these templates make reading the proposal a bit easy.

Nonprofit project proposal template

A nonprofit project proposal acts as a pitch letter that shows grantors the benefits of funding a nonprofit organization for a specified project. These grant proposals can be used to ask for funding from within the organization or from grantors outside the organization. 

These kinds of proposals can be very detailed. Therefore, a nonprofit project proposal template (like the one shown above) can come in handy in ensuring you don’t miss any crucial details.

In this article, we have shown you how to write a project proposal effectively. You have learned about the six types of project proposals and the five essential tips to apply when writing a project proposal.  

More importantly, you saw the six steps to writing a successful proposal. You can also use the three examples of project proposal templates for guidance. 

You’re now equipped to write a winning proposal for all your subsequent projects. Remember to do lots of research into your chosen topic and add data and numbers to your proposal. This will further convince your sponsors and stakeholders to invest in the project. All the best!

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Jun 21, 2023

Proposal Essay Examples: Convincing Ideas for Your Research Paper or Essay

Dive into the power of persuasive writing through captivating proposal essay examples. Explore ideas that inspire, enrich your work, and unlock impactful proposal crafting. Prepare to elevate your writing and leave a lasting impression!

Writing a compelling proposal essay often presents a challenge for many students. A large proportion can't distinguish a research paper proposal from a proposal essay, and even more find difficulty in creating persuasive ideas for their essays. If this situation resonates with you, rest assured you're not alone.

In this extensive guide, we aim to simplify the process of writing a proposal essay. We provide a host of resources such as examples of proposal essays, a carefully constructed outline template, and proven writing techniques. Our guide, honed through years of experience in academic writing, is specifically designed to help you achieve high grades in your proposal essay assignment.

Embark on this journey with us to uncover the nuances of crafting an excellent proposal essay. Armed with the correct resources and guidance, you will transition from uncertainty to confidence, ready to produce an impressive proposal essay. Let's start delving into the craft of writing an engaging proposal essay.

What is a Proposal Essay?

An essay proposal is a document that outlines the content and purpose of your proposed essay. Whereas a thesis conveys the central concept of your study, an essay proposal summarizes the intent and substance of a specific essay.

A proposal essay also serves as a detailed plan of action addressing a particular problem. The writer identifies a problem, suggests a solution, and provides evidence to persuade the reader to agree with the proposed solution or idea. In essence, your role as a writer is to convince the reader that your concept is exceptional and that they should support its execution.

These essays function as a strategic tool, enabling you to sell an idea, belief, or yourself in a manner that not only piques the reader's interest but also convinces them of your capability to bring the proposed plan to fruition. Although proposal essays are frequently associated with business and economics disciplines, they extend beyond these fields.

Proposal essays fundamentally promote critical thinking and problem-solving skills among students. They allow you to venture beyond the structured academic syllabus and engage with real-world issues that require innovative solutions. Writing a proposal essay, therefore, is an opportunity to demonstrate your analytical acumen and your capacity to think creatively.

How to Write a Proposal Essay

Writing a compelling proposal essay requires careful planning, thorough research, and meticulous execution. Here are the steps to ensure your proposal essay stands out:

1. Understand Your Audience: Begin by identifying your target audience. Who are they, and what is their role in the context of your proposal? What are their needs, concerns, or interests? Understanding your audience's perspectives helps in tailoring your message, increasing the chances of your proposal being accepted.

2. Research Thoroughly: Deep and broad research is crucial. Even if you're well-versed with the topic, there is always more to learn. Look at what experts in the field have said and how your proposal aligns or diverges from their views. This research will not only fortify your arguments but also make your essay more credible and authoritative.

3. Create a Detailed Plan: Once you've completed your research, start to structure your essay. Begin with an introduction where you present the problem or issue. Then, propose your solution in the body paragraphs, where each paragraph should focus on a single point or argument, supported by evidence. Finally, wrap up your proposal in the conclusion by summarizing your key points and reinforcing the significance of your solution.

4. Write Your First Draft: Start writing your essay based on the plan you have created. Be clear and concise, avoid jargon, and make sure your arguments are logically constructed and easy to follow.

5. Revise and Edit: After completing your first draft, it's important to revisit it with a critical eye. Look for areas where your argument can be strengthened, check for coherence and flow, correct grammatical errors, and ensure your language is clear and precise. It may be helpful to have others review your work for a fresh perspective.

6. Proofread: Once you're satisfied with the content of your essay, proofread it one final time to catch any minor mistakes or inconsistencies. Remember, a polished essay demonstrates your diligence and commitment to quality.

By following these steps, you can create a persuasive, well-structured proposal essay that effectively communicates your idea and its value.

Structure of a Proposal Essay

Writing a proposal essay requires a specific structure that enables you to present your idea clearly and persuasively. Here's an overview of the necessary elements:

1. Introduction: Your introduction sets the stage for your proposal. It should include a captivating hook that draws readers in, and a clear thesis statement that summarizes your proposal. For Example: A feasible approach to decreasing the alarming mortality rate among young mothers is by equipping parents with necessary skills to support their teenage daughters who become pregnant.

2. Problem Statement: After the introduction, delve deeper into the problem your proposal aims to solve. Describe its nature, roots, and implications. Clarify why it's critical to address this problem, how it affects your readers, and what benefits solving it would bring.

3. Proposal Statement: In this section, elucidate your proposal in detail. Describe the solution you've come up with, highlighting both its benefits and potential drawbacks. Ensure you present your idea as the optimal solution to the problem at hand.

4. Implementation Plan: Next, explain how you plan to execute your proposal. This should be a clear and comprehensive guide demonstrating the practicability of your solution. Identify potential obstacles that might arise during implementation and include steps to overcome them. Discuss why your approach is unique and why previous attempts to solve the problem have failed.

5. Expected Outcome: Here, discuss the positive results you expect from the implementation of your proposal. Provide a clear, concise picture of the improvements and advantages your solution will bring. 6. Evaluation: In this section, provide an estimate of the resources, including time, money, and expertise, necessary to implement your proposal. Discuss its feasibility within the current situation and address possible objections or criticisms from those who might disagree with your proposal.

7. Timeline and Required Resources: Clearly specify the resources required to implement your proposal, such as manpower, funds, and equipment. Include a timeline if possible, giving a chronological order of the steps to be taken.

8. Conclusion: Summarize the key points of your essay and reaffirm the significance of your proposal. This is your final opportunity to convince your readers, so end with a powerful call to action.

Avoid introducing new ideas in the conclusion, as it can confuse readers and may unnecessarily elongate your essay. Stick to wrapping up what you've already presented and reemphasizing its importance.

Proposal Essay Examples 

In the following section, we present a collection of Proposal Essay Examples. These essays serve as excellent references for those looking to understand the structure and content of a compelling proposal.

 Each one addresses a unique and important topic, provides an insightful problem statement, proposes thoughtful solutions, and concludes by summarizing the main points. These examples illustrate the effective strategies used in proposal writing to engage readers and convincingly present an argument. 

Let's delve into these intriguing examples to inspire and enhance your proposal writing skills.

1. Reducing Plastic Waste: A Proposal for Action

Introduction:

With the escalating global environmental crisis, the specter of plastic waste looms large. Forecasts from the United Nations indicate that, failing to reduce plastic waste, we'll have more plastic than fish in the oceans by 2050. This proposal aims to present tangible solutions to this predicament.

Problem Statement:

The unchecked production and disposal of plastic products significantly contribute to plastic waste, endangering the environment and marine life. Given the lifespan of plastic waste—lasting centuries—it's crucial to devise an effective solution to curb plastic production.

Suggested measures to combat plastic waste include:

Government-imposed ban on single-use plastic items, such as straws, cups, and cutlery.

Government incentives encouraging the use of reusable products.

Awareness campaigns conducted by the government and NGOs about the environmental impact of plastic waste.

Investments in improved waste management systems for the proper handling of plastic waste.

Conclusion:

Reducing plastic waste is an urgent priority. By implementing the proposed measures, we can alleviate the issue, protect our environment and marine life, and build a more sustainable future.

2. Dangers of Texting While Driving

Despite countless warnings and campaigns, texting while driving remains a widespread, dangerous habit. This essay investigates the perils of this behavior and proposes measures to mitigate it.

Texting while driving constitutes a severe distraction, often leading to road accidents. Studies even rank it as more dangerous than drunk driving, as it considerably delays a driver's reaction time.

To address this peril, the following steps are suggested:

Launching educational programs and campaigns to inform drivers about the risks of texting while driving.

Implementing stricter penalties for drivers caught in the act.

Promoting technologies that restrict texting while driving.

Texting while driving is a lethal habit that warrants immediate attention. By raising awareness, enforcing stricter rules, and employing technology, we can significantly cut down road accidents due to distracted driving.

3. The Causes of Homelessness

Homelessness, affecting millions worldwide, is a complex and pressing social issue. This essay explores the causes behind homelessness and suggests viable solutions.

Causes of Homelessness:

Poverty, mental illness, addiction, and family breakdowns constitute the four primary triggers of homelessness.

To alleviate homelessness, the following steps are suggested:

Stimulate the supply of affordable housing by offering financial incentives to developers and reducing zoning restrictions.

Facilitate access to mental health services, addiction treatment, and support services for individuals and families experiencing homelessness.

Alleviate poverty by raising the minimum wage, providing job training, and enhancing access to education and healthcare.

Addressing homelessness calls for a comprehensive and coordinated effort. By implementing the proposed measures, we can significantly reduce homelessness, emphasizing our collective responsibility to extend support to those grappling with this issue.

Final Words

In conclusion, crafting a persuasive proposal essay involves thoughtful planning, in-depth research, and adept writing techniques. With Jenni.ai's cutting-edge AI tools at your disposal, this process becomes simpler, enabling you to create standout proposal essays. Take this opportunity to enhance your writing skills and leave an enduring impression on your audience. Experience the transformative capabilities of Jenni.ai today!

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How to Write a Project Proposal (Examples & Template Included)

Table of Contents

What is a project proposal, types of project proposals, project proposal vs. project charter, project proposal vs. business case, project proposal vs. project plan, project proposal outline, how to write a project proposal, project proposal example, project proposal tips.

• ProjectManager & Project Proposals

A project proposal is a project management document that’s used to define the objectives and requirements of a project. It helps organizations and external project stakeholders agree on an initial project planning framework.

The main purpose of a project proposal is to get buy-in from decision-makers. That’s why a project proposal outlines your project’s core value proposition; it sells value to both internal and external project stakeholders. The intent of the proposal is to grab the attention of stakeholders and project sponsors. Then, the next step is getting them excited about the project summary.

Getting into the heads of the audience for which you’re writing the project proposal is vital: you need to think like the project’s stakeholders to deliver a proposal that meets their needs.

We’ve created a free project proposal template for Word to help structure documents, so you don’t have to remember the process each time.

Get your free

Project Proposal Template

Use this free Project Proposal Template for Word to manage your projects better.

In terms of types of project proposals, you can have one that’s formally solicited, informally solicited or a combination. There can also be renewal and supplemental proposals. Here’s a brief description of each of them.

• Solicited project proposal: This is sent as a response to a request for proposal (RFP) . Here, you’ll need to adhere to the RFP guidelines of the project owner.
• Unsolicited project proposal: You can send project proposals without having received a request for a proposal. This can happen in open bids for construction projects , where a project owner receives unsolicited project proposals from many contractors.
• Informal project proposal: This type of project proposal is created when a client asks for an informal proposal without an RFP.
• Renewal project proposal: You can use a renewal project proposal when you’re reaching out to past customers. The advantage is that you can highlight past positive results and future benefits.
• Continuation project proposal: A continuation project proposal is sent to investors and stakeholders to communicate project progress.
• Supplemental project proposal: This proposal is sent to investors to ask for additional resources during the project execution phase.

A project proposal is a detailed project document that’s used to convince the project sponsor that the project being proposed is worth the time, money and effort to deliver it. This is done by showing how the project will address a business problem or opportunity. It also outlines the work that will be done and how it will be done.

A project charter can seem like the same thing as a project proposal as it also defines the project in a document. It identifies the project objectives, scope, goals, stakeholders and team. But it’s done after the project has been agreed upon by all stakeholders and the project has been accepted. The project charter authorizes the project and documents its requirements to meet stakeholders’ needs.

A business case is used to explain why the proposed project is justified. It shows that the project is worth the investment of time and money. It’s more commonly used in larger companies in the decision-making process when prioritizing one project over another.

The business case answers the questions: what is the project, why should it be taken up, who will be involved and how much will it cost? It’s therefore related to a project proposal, but the project proposal comes before the business case and is usually part of the larger proposal.

Again, the project proposal and the project plan in this case are very similar documents. It’s understandable that there would be some confusion between these two project terms. They both show how the project will be run and what the results will be. However, they’re not the same.

The project proposal is a document that aims to get a project approved and funded. It’s used to convince stakeholders of the viability of the project and their investment. The project plan, on the other hand, is made during the planning phase of the project, once it’s been approved. It’s a detailed outline of how the project will be implemented, including schedule, budget, resources and more.

All the elements in the above project proposal outline are present in our template. This free project proposal template for Word will provide you with everything you need to write an excellent project proposal. It will help you with the executive summary, project process, deliverables, costs—even terms and conditions. Download your free template today.

There are several key operational and strategic questions to consider, including:

• Executive summary: This is the elevator pitch that outlines the project being proposed and why it makes business sense. While it also touches on the information that’ll follow in the project proposal, the executive summary should be brief and to the point.
• Project background: This is another short part of the proposal, usually only one page, which explains the problem you’ll solve or the opportunity you’re taking advantage of with the proposed project. Also, provide a short history of the business to put the company in context to the project and why it’s a good fit.
• Project vision & success criteria: State the goal of the project and how it aligns with the goals of the company. Be specific. Also, note the metrics used to measure the success of the project.
• Potential risks and mitigation strategies: There are always risks. Detail them here and what strategies you’ll employ to mitigate any negative impact as well as take advantage of any positive risk.
• Project scope & deliverables: Define the project scope, which is all the work that has to be done and how it will be done. Also, detail the various deliverables that the project will have.
• Set SMART goals: When setting goals, be SMART. That’s an acronym for specific, measurable, achievable, relevant and time-bound. All your goals would be defined by those five things.
• Project approach: Define the approach you’ll use for the contract. There are several different types of contracts used in construction , for example, such as lump sum, cost plus, time and materials, etc. This is also a good place to describe the delivery method you’ll use.
• Expected benefits: Outline the benefits that will come from the successful completion of the project.
• Project resource requirements: List the resources, such as labor, materials, equipment, etc., that you’ll need to execute the project if approved.
• Project costs & budget: Detail all the costs, including resources, that’ll be required to complete the project and set up a budget to show how those costs will be spent over the course of the project.
• Project timeline: Lay out the project timeline , which shows the project from start to finish, including the duration of each phase and the tasks within it, milestones, etc.

In addition to these elements, it’s advisable to use a cover letter, which is a one-page document that helps you introduce your project proposal and grab the attention of potential clients and stakeholders.

To make the best proposal possible, you’ll want to be thorough and hit on all the points we’ve listed above. Here’s a step-by-step guide to writing a persuasive priority proposal.

1. Write an Executive Summary

The executive summary provides a quick overview of the main elements of your project proposal, such as your project background, project objectives and project deliverables, among other things. The goal is to capture the attention of your audience and get them excited about the project you’re proposing. It’s essentially the “elevator pitch” for the project life cycle. It should be short and to the point.

The executive summary should be descriptive and paint a picture of what project success looks like for the client. Most importantly, it should motivate the project client; after all, the goal is getting them to sign on the dotted line to get the project moving!

2. Provide a Project Background

The project background is a one-page section of your project proposal that explains the problem that your project will solve. You should explain when this issue started, its current state and how your project will be the ideal solution.

• Historic data: The history section outlines previously successful projects and those that could have run more smoothly. By doing so, this section establishes precedents and how the next project can be more effective using information from previous projects.
• Solution: The solution section addresses how your project will solve the client’s problem. Accordingly, this section includes any project management techniques , skills and procedures your team will use to work efficiently.

3. Establish a Project Vision & Success Criteria

You’ll need to define your project vision. This is best done with a vision statement, which acts as the north star for your project. It’s not specific as much as it’s a way to describe the impact your company plans to make with the project.

It’s also important to set up success criteria to show that the project is in fact doing what it’s proposed to do. Three obvious project success criteria are the triple constraint of cost, scope and time. But you’ll need to set up a way to measure these metrics and respond to them if they’re not meeting your plan.

4. Identify Potential Risks and Mitigation Strategies

To reduce the impact of risk in your project, you need to identify what those risks might be and develop a plan to mitigate them . List all the risks, prioritize them, describe what you’ll do to mitigate or take advantage of them and who on the team is responsible for keeping an eye out for them and resolving them.

5. Define Your Project Scope and Project Deliverables

The project scope refers to all the work that’ll be executed. It defines the work items, work packages and deliverables that’ll be delivered during the execution phase of your project life cycle. It’s important to use a work breakdown structure (WBS) to define your tasks and subtasks and prioritize them.

6. Set SMART Goals for Your Project Proposal

The best mindset when developing goals and objectives for your project proposal is to use the SMART system :

• Specific – Make sure your goals and objectives are clear, concise and specific to the task at hand.
• Measurable – Ensure your goals and objectives are measurable so it’s obvious to see when things are on track and going well, and conversely, when things are off track and issues need to be addressed. Measurable goals make it easy to develop the milestones you’ll use to track the progress of the project and identify a reasonable date for completion and/or closure.
• Attainable – It’s important every project has a “reach” goal. Hitting this goal would mean an outstanding project that extends above and beyond expectations. However, it’s important that the project’s core goal is attainable, so morale stays high and the job gets done with time and resources to spare.
• Relevant – Make sure all of your goals are directly relevant to the project and address the scope within which you’re working.
• Time-Based – Timelines and specific dates should be at the core of all goals and objectives. This helps keep the project on track and ensures all project team members can manage the work that’s ahead of them.

7. Explain What’s Your Project Approach

Your project approach defines the project management methodology , tools and governance for your project. In simple terms, it allows project managers to explain to stakeholders how the project will be planned, executed and controlled successfully.

8. Outline The Expected Benefits of Your Project Proposal

If you want to convince internal stakeholders and external investors, you’ll need to show them the financial benefits that your project could bring to their organization. You can use cost-benefit analysis and projected financial statements to demonstrate why your project is profitable.

9. Identify Project Resource Requirements

Project resources are critical for the execution of your project. The project proposal briefly describes what resources are needed and how they’ll be used. Later, during the planning phase, you’ll need to create a resource management plan that’ll be an important element of your project plan. Project requirements are the items, materials and resources needed for the project. This section should cover both internal and external needs.

10. Estimate Project Costs and Project Budget

All the resources that you’ll need for your project have a price tag. That’s why you need to estimate those costs and create a project budget . The project budget needs to cover all your project expenses, and as a project manager, you’ll need to make sure that you adhere to the budget.

11. Define a Project Timeline

Once you’ve defined your project scope, you’ll need to estimate the duration of each task to create a project timeline. Later during the project planning phase , you’ll need to create a schedule baseline, which estimates the total length of your project. Once the project starts, you’ll compare your actual project schedule to the schedule baseline to monitor progress.

Now let’s explore some project proposal examples to get a better understanding of how a project proposal would work in the real world. For this example, let’s imagine a city that’s about to build a rapid transit system. The city government has the funds to invest but lacks the technical expertise and resources that are needed to build it, so it issues a request for proposal (RFP) document and sends it to potential builders.

Then, the construction companies that are interested in executing this rapid transit project will prepare a project proposal for the city government. Here are some of the key elements they should include.

• Project background: The construction firm will provide an explanation of the challenges that the project presents from a technical perspective, along with historical data from similar projects that have been completed successfully by the company.
• Project vision & success criteria: Write a vision statement and explain how you’ll track the triple constraint to ensure the successful delivery of the project.
• Potential risks and mitigation strategies: List all risks and how they’ll be mitigated, and be sure to prioritize them.
• Project scope & deliverables: The work that’ll be done is outlined in the scope, including all the deliverables that’ll be completed over the life cycle of the project.
• Set SMART goals: Use the SMART technique to define your project goals by whether they’re specific, measurable, achievable, relevant and time-bound.
• Project approach: Define the methodology that the project manager will employ to manage the project. Also, figure out what type of contract will be used to define the project.
• Expected benefits: Show how the project will deliver advantages to the company and define what these benefits are in a quantifiable way.
• Project resource requirements: List all the resources, such as labor, materials, equipment, etc., needed to execute the project.
• Project costs & budget: Estimate the cost of the project and lay that out in a project budget that covers everything from start to finish.
• Project timeline: Outline the project schedule, including phases, milestones and task duration on a visual timeline.

Whatever project proposal you’re working on, there are a few tips that apply as best practices for all. While above we suggested a project proposal template that would have a table of contents, meaning it would be many pages long, the best-case scenario is keeping the proposal to one or two pages max. Remember, you’re trying to win over stakeholders, not bore them.

Speaking of project stakeholders , do the research. You want to address the right ones. There’s no point in doing all the work necessary to write a great proposal only to have it directed to the wrong target audience. Whoever is going to read it, though, should be able to comprehend the proposal. Keep the language simple and direct.

When it comes to writing, get a professional. Even a business document like a project proposal, business case or executive summary will suffer if it’s poorly constructed or has typos. If you don’t want to hire a professional business writer, make sure you get someone on your project team to copy, edit and proof the document. The more eyes on it, the less likely mistakes will make it to the final edition.

While you want to keep the proposal short and sweet, it helps to sweeten the pot by adding customer testimonials to the attachments. Nothing sells a project plan better than a customer base looking for your product or service.

ProjectManager & Project Proposals

ProjectManager allows you to plan proposals within our software. You can update tasks for the project proposal to signify where things stand and what’s left to be done. The columns allow you to organize your proposal by section, creating a work breakdown structure (WBS) of sorts.

When building a project proposal, it’s vital to remember your target audience. Your audience includes those who are excited about the project, and see completion as a gain for their organization. Conversely, others in your audience will see the project as a pain and something to which they aren’t looking forward. To keep both parties satisfied, it’s essential to keep language factual and concise.

Our online kanban boards help you think through that language and collaborate on it effectively with other team members, if necessary. Each card shows the percentage completed so everyone in the project management team is aware of the work done and what’s left to be done.

As you can see from the kanban board above, work has begun on tasks such as product documentation and design. Tasks regarding stakeholder feedback, ideation, market research and more have been completed, and there’s a good start on the engineering drawings, 3D rendering, supply chain sourcing and translation services.

A PDF is then attached to the card, and everyone added to the task receives an email notifying them of the change. This same process can be used throughout the life-cycle of the project to keep the team updated, collaborating, and producing a first-class project proposal. In addition to kanban boards, you can also use other project management tools such as Gantt charts , project dashboards, task lists and project calendars to plan, schedule and track your projects.

Project proposals are just the first step in the project planning process. Once your project is approved, you’ll have to solidify the plan, allocate and manage resources, monitor the project, and finally hand in your deliverables. This process requires a flexible, dynamic and robust project management software package. ProjectManager is online project management software that helps all your team members collaborate and manage this process in real-time. Try our award-winning software with this free 30-day trial .

Deliver your projects on time and under budget

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414 Proposal Essay Topics for Projects, Research, & Proposal Arguments

Writing a proposal essay is an essential skill for students navigating academia and beyond. Whether you are advocating for change, proposing a solution to a problem, or presenting a new idea, your writing should be clear, convincing, and creative.

In this article, our expert team has listed proposal essay topics for school and college students. As a bonus, you will find an effective writing guide and a practical example of a proposal essay.

🔤 What Is a Proposal Essay?

• ⭐ Best Topics in 2024
• 💡 Easy Topics & Prompts

📝 Proposal Argument Topics

• 📊 Project Proposal Ideas
• 🔎 Research Proposal Topics
• 😄 Funny Topics

🧩 Proposal Essay Structure

• ✍️ Writing Guide
• 📃 Proposal Essay Example

🔗 References

A proposal essay is an academic paper in which you propose something and justify your recommendation. Its goal is to convince the recipients to support your proposal and grant your request. Depending on what you are suggesting, there are three main types of proposal essays: proposal argument, research proposal, and topic proposal.

What Is a Proposal Argument Essay?

A proposal argument is an argumentative essay that offers a solution to a problem. It is often addressed to a particular company, non-profit organization, or government agency. It aims to persuade an organization to do something differently or perform a specific task. A proposal argument first describes a problem, then proposes a feasible solution to it, and explains why this particular solution is worth implementing.

What Is a Research Proposal Essay?

A research proposal essay is an academic paper that proposes a study and describes what, why, and how the author plans to investigate. This document should enable the audience to understand the quality and significance of the research and the author’s competence to perform it.

A research proposal usually includes a purpose statement , background and significance of the research topic, and methodology. It is also helpful to describe potential problems the researcher may encounter and how they will be solved.

What Is a Topic Proposal?

A topic proposal essay is a paper that suggests a topic for a major course assignment, such as a term paper. It usually presents your main argument or research question , explains why it is worth exploring, and outlines how you plan to support it. Also, it identifies a few scholarly sources to be used in the future paper.

⭐ 12 Best Proposal Essay Topics in 2024

• The methods of reducing childhood obesity.
• Do awareness campaigns increase funding for cancer research?
• Why should schools add sex education to their curricula?
• The role of government in protecting local businesses.
• How to prevent cybercrime.
• The impact of rap music on teenagers.
• Do high cigarette prices reduce smoking rates?
• The efficiency of using AI technology in education.
• Why should the use of steroids be banned?
• The use of art therapy in combating anxiety.
• How can we combat the global warming?
• The issue of bullying in high school.

💡 Easy Proposal Writing Topics & Prompts

Coming up with a good idea for your proposal essay can be challenging. Therefore, we’ve prepared writing prompts about common problems with possible solutions.

Proposal Essay on Texting and Driving

You can write a proposal suggesting a solution to the problem of driving while using a phone. First, describe the detrimental consequences of such behavior, proving that it’s worth paying attention to.

Then, focus on one solution that you consider to be the best. Check out some possible options:

• Formation of a driver safety culture.
• Implementation of a driver coaching program.
• Use of real-time technology.
• Execution of severe punishment.

Homelessness Proposal Essay

Highlight the issue of homelessness by indicating the root causes of this problem and its social and economic consequences. Then, provide your perspective on how to address it.

Here are some possible solutions to homelessness:

• Rapid rehousing .
• Permanent supportive or shared housing.
• New career opportunities.
• Volunteer initiatives.

Mental Health Proposal Essay

You can focus on the problem of the mental health crisis, manifesting in increasing rates of suicides and overdoses. Explore the causes and consequences of this issue and choose a solution to advocate for.

Consider the following solutions:

• Investments in mental health apps .
• Universal mental health screenings.
• Raising people’s awareness of the problem.
• Expanding access to psychological help.

Study Abroad Proposal Essay

You can focus on one of the issues that students face while studying abroad, such as language barriers, cultural differences, social isolation, financial difficulties, etc. Then, describe a solution to your selected problem.

Here are some possible solutions to international students’ issues:

• Encouraging access to college resources.
• The use of host families.
• Establishing safe spaces on campuses .
• Offering financial support and scholarships.
• Conducting campus-wide cultural sensitivity training.

Abortion Proposal Essay

Your proposal can focus on the problem of supporting and expanding abortion rights. Explain how restricted abortion rights harm women, children, the healthcare system, and the economy. Then, explain how policymakers can address this issue.

Check out some solutions listed below:

• Public and private insurance coverage of abortion.
• Sex education for students.
• Legal protections for abortion.
• Prohibition of violence against abortion providers .

The proposal argument analyzes the problem and offers practical steps for its solution. Below, you’ll find interesting topics for your proposal argument!

Proposal Argument Essay Topics with Solutions

• The use of replanting in combating climate change .
• ABZ Cleaning Services marketing plan proposal .
• Negotiation to stop military conflicts in the world.
• Water disinfection and its efficiency in solving water pollution issues.
• A business proposal for Kohl’s: improving product delivery .
• Universal basic income to combat poverty .
• The use of free education centers in improving people’s knowledge.
• Luckin Coffee business problems-solutions proposal .
• Ensuring refugees’ access to the labor market to protect their rights.
• Decriminalization of homosexuality to protect LGBTQ+ rights .
• Nestlé Inc.’s total quality challenge and solution .
• The use of media in raising awareness of gender inequality .
• Ensuring basic healthcare to protect children’s rights.
• Food prices increase: causes and solutions .
• The use of renewable energy to stop global temperatures rising .
• Well-thought-out strategic plan to combat self-doubt in business.
• Operations management: problem and solution .
• Education about consumer responsibility to stop overconsumption.
• The efficiency of book exchange for the promotion of reading .
• Human resource management: problems and solutions .
• Reduced cost of education to combat education inequality .
• Electronic voting systems to increase citizen participation.
• Truancy: causes, effects, and possible solutions .
• AI technology and its application to help people with disabilities.
• The effectiveness of wetland restoration in combating sanitation insecurity.
• American educational system’s drawbacks and solutions .
• Surveys of employee satisfaction to manage workflow.
• The efficiency of the Arms Trade Treaty in decreasing weapons accessibility.
• Sexual assault problem and solution .
• Improved nutrition and sustainable agriculture to combat health inequality .

Practical Proposal Argument Ideas

• Building buyer personas to find new customers.
• Employee absenteeism and business proposal to address it .
• Companies should make a shorter workweek to reduce unemployment .
• Vertical farming technologies for improved land usage.
• Proposal of employee training in Coca-Cola Company .
• Plasma reactors as a way to create oxygen on Mars.
• Community-based initiatives to encourage social interaction.
• Organizational change proposal for healthcare institutions .
• Entrepreneurship promotion to solve the wealth inequality issue .
• Prioritizing border security to ensure national safety.
• Public health legislation funding proposal .
• Donating to charities to address third-world poverty.
• Nutrition education to reduce obesity rates.
• Business communication: proposal for receiving investment .
• Implementation of Instagram restrictions to protect the self-esteem of teenagers .
• The use of ADAS technologies to reduce the frequency of car accidents.
• Vending machine “Great Coffee”: business proposal .
• Employers should provide flexible hours to help workers with anxiety.
• Expanding the range of services offered by postal providers to save postal service .
• Wok to Walk: marketing plan proposal .
• Work-life balance practices to prevent burnout at work.
• Schools should implement year-round classes to improve student performance.
• Cartier marketing analysis and strategy proposal for the post-pandemic era .
• Application of sunscreen to reduce the risks of skin cancer .
• Installation of sports facilities to encourage the population’s physical activity .
• Leverage buyout proposal for CSL Limited .
• Education about consumer responsibility to solve gun control issues.
• Development of water resource management systems to avoid water scarcity .
• Business ethics: business proposal for CEO .
• The government should launch mHealth apps to make healthcare accessible.

📊 Project Proposal Ideas for College Students

Looking for a project proposal topic to write about? Below, you’ll find the best ideas for your paper!

Project Proposal Title Ideas in Health

• The ban on tobacco to prevent illness and premature death.
• Pressure ulcers: research proposal .
• Recovery groups and their role in stopping substance abuse .
• The efficiency of sex education in solving HIV/AIDS issues.
• Community teaching work plan proposal: tuberculosis in Miami .
• Accessible treatment centers to help people struggling with suicidal behavior .
• Pediatric dentist training to create a positive experience for children.
• Hospital-acquired pressure ulcers treatment proposal .
• Water and sanitation projects to reduce water-borne disease rates.
• The efficiency of regular balance training in preventing injuries.
• Interdisciplinary plan proposal of a local hospital: objective and team organization .
• Free screening for the early identification of breast cancer .
• Workplace wellness initiatives to protect employee mental health .
• Chemotherapy-induced nausea and vomiting: research proposal .
• The use of online apps to improve patient-doctor communication .
• Geriatric care innovations to meet the health demands of the elderly.
• Hypertension prevention plan proposal .
• Machine learning and AI technology in the personalization of healthcare.
• The effectiveness of parental courses to prevent children obesity .
• Patient safety policy proposal .
• Yoga promotion programs to improve mental health.
• E-health platforms for remote monitoring of chronic conditions .
• Capstone project change proposal: new staffing policy .
• Women’s medical literature and its role in preventing maternal deaths.
• Accessible mental health services to decrease depression rates.
• Dementia: health promotion proposal .
• The use of a healthy diet in preventing cancers and diabetes.
• Vaccine access in poor countries to promote immunization .
• A bed alarm budget proposal for healthcare .
• Educational programs for parents to promote oral health at home .

Project Proposal Topics for Business

• The use of verification links to stop online scamming.
• Ocean Beauty Center: business proposal .
• Customer experience technology to deliver positive customer experience .
• Research into competitors to create a better brand presence.
• Service marketing plan proposal .
• The use of Amazon and eBay to pitch and brand your product.
• Instant online help tools to prevent shopping cart abandonment.
• Notes Restore: business plan proposal .
• The efficiency of valuable content in maintaining customer loyalty .
• Unique products to thrive in a competitive market.
• Avlon: market research proposal .
• The use of plain English in preventing product returns and refunds.
• Increasing sales by offering a product at a reduced price.
• Business proposal: a fitness center in Australia .
• Employment of cybersecurity services to protect a corporate website from viruses.
• The use of a recruitment agency to find qualified IT personnel.
• Leisure facility in Sherbury: business proposal .
• Regular developer training to save business during a crisis.
• Optimization of website speed through efficient coding.
• Talent management plan proposal .
• The use of the latest updates to solve unreliable internet connectivity issues.
• Mobile-friendly apps to improve customer support .
• Southwest Airlines human resource recruitment plan proposal .
• Authentic customer reviews to solve customer trust issues.
• The use of multi-factor authentication to maintain payment security.
• Emotional intelligence training proposal .
• Chatbots and their role in solving poor customer support issues.
• Workplace diversity and inclusion for fast business development.
• Utah Symphony and Utah Opera: merger proposal .
• The efficiency of social media influencers in business promotion.

Project Proposal Ideas for STEM Students

• Floating gardens and rafts to grow food during a flood.
• The use of innovative city technologies for solving a city’s design needs.
• Navigating the engineering talent crisis .
• Accessible infrastructure to improve the lives of people with disabilities.
• Chemical dispersants to clean up an oil spill .
• New technologies in retail supply chains .
• The use of heat-absorbing materials to construct solar ovens.
• AI healthcare diagnostics to provide patients with accurate results.
• Uber case study: online technology development .
• The use of monitoring systems to protect endangered species.
• Making technologies more inclusive to help people with autism .
• How can technology be used in healthcare ?
• Aerospace engineering strategies to ensure safe flights.
• Eco-friendly packaging to stop plastic pollution.
• How new heart-scanning technology could save your life .
• Building earthquake-resistant structures to ensure urban safety.
• The use of biodegradable plastics to reduce environmental impact.
• Use of mathematics in a vocational context .
• Building seawalls to protect beach erosion.
• Solar farms for the production of renewable energy.
• Computerized sewerage system in Bedford Town .
• Creating artificial organs to save patients waiting for transplantation .
• Increasing microbial diversity to create a healthy and balanced soil ecosystem.
• Computerized accounting in an enterprise resource planning system .
• Early warning systems to save vulnerable areas from flood.
• The use of vitamin C bath to stop apple oxidization.
• Effective supply chain practices for computer and phone repair shop .
• Integration of damping systems to build earthquake-resistant structures.
• AI technology to design resistant bridges in urban areas.

Project Proposal Topics for Students in Education

• Funding for low-income schools to solve the problem of education access.
• Digital citizenship education proposal in Saudi Arabia .
• Inclusive teaching as a solution to inequalities in education.
• Students’ portfolios as a better alternative to standardized testing .
• Standardized testing: research proposal .
• Incentives for teachers to provide highly professional classes.
• Increasing federal school funding to improve education in low-income areas.
• York College OneCard proposal .
• A peer tutoring program to improve students’ performance.
• Parent-teacher conferences to address a lack of parental involvement .
• Proposal for the New National Constitution of Libya .
• Mentorship programs to cope with ineffective teaching methods.
• Anti-bullying policies to maintain a more positive school climate.
• Proposal to reduce college textbook cost .
• Video chats to address a lack of face-to-face communication in online courses .
• Study skills workshops to cope with students’ poor study habits.
• Virtual simulation curriculum technology proposal .
• Flexible learning environments to help students with anxiety disorder.
• The use of a rewards system to increase school attendance .
• How semester exams affect students’ emotional stability: article proposal .
• Monitoring cameras to ensure school safety and security.
• Anti-cheating measures to solve the issue of academic dishonesty .
• Analysis of student equity plan proposal .
• Additional facilities to accommodate the growing number of students.
• Global education partnerships to make higher education more accessible.
• Education issues: group proposal .
• Innovative classrooms to develop the creativity of students with disabilities.
• Introducing a financial literacy class to improve students’ money management skills.
• Proposal for the creation of K2 and K3-5 reading interventions .
• Launching a community service learning program to promote social responsibility .

Project Proposal Ideas for Students about Environment

• Buying e-books to protect the environment.
• The issue of environmental pollution by Polipaks Group .
• Extensive afforestation campaign to solve the deforestation problem.
• Low consumption levels to avoid adverse ecological consequences.
• Solar energy as an alternative energy source .
• Fines and punishment to reduce illegal dumping.
• Reusing things to stop climate change.
• Business model of renewable energy .
• Reducing single-use plastics on campus.
• Collecting sunlight for energy to stop natural resource depletion.
• Sustainable gas production in the UAE .
• Tree planting programs to protect the environment.
• Eco-friendly transportation methods to reduce carbon emissions.
• Sustainable practices in the Coca-Cola Company .
• Sustainable fashion and its role in reducing clothes consumption.
• High taxes for activities that harm our planet to support eco-friendly behavior.
• Carbon tax in the Australian industries .
• Limiting time on the road to reduce vehicle emissions.
• Supporting green businesses to encourage eco-friendly initiatives.
• Optimizing food production to improve quality, reduce cost, and prevent waste .
• Clean-up programs to remove litter and pollutants from public spaces.
• Green roof technologies to mitigate the urban heat island effect.
• Business plan: New Age Recyclers .
• A carbon offset project to engage businesses in environment protection.
• Education courses for people of any age to reduce their ecological footprint.
• Recycling batteries: market analysis for a new product .
• Replantation of native trees and plants to stop environmental degradation.
• Investing in solar panels to solve the energy consumption problem.
• Stanford University’s Habitat Conservation Plan .
• Choosing recyclables to decrease waste production.

🔎 Research Proposal Essay Topics

If you’re looking for research proposal essay topics, check out the list below! We’ve collected ideas for a proposal in computer science, agriculture, history, and more.

• Career counseling to support high school students.
• Project proposal for counseling centers .
• The effectiveness of advertisement in increasing brand awareness .
• The reliability of criminological analysis in identifying the offender’s personality.
• Research proposal on Ipad from Apple Inc .
• Remote workplaces to save the small business during pandemics.
• New therapeutic approaches to neurodevelopmental disorders .
• Research proposal: stress in the UK (England) .
• The effects of socioeconomic status on access to quality education.
• The effectiveness of regular self-analysis in overcoming the psychological trauma of rape.
• Mitigation of supply chain risk in disasters: research proposal .
• Race to the Top program to improve students’ outcomes.
• Effective business communication practices contributing to business growth.
• A research proposal on banks and customer satisfaction .
• Psychological tricks of media to exploit impulsive buying.
• The advantages of using antipsychotics for preventing delirium .
• Congestive heart failure: research proposal .
• Therapies for school students to stop substance abuse.
• Controlling school attendance to improve children’s social skills.
• Research proposal: background of the problem of handoff communication in nursing .
• The impact of urbanization on biodiversity preservation.
• Trade globalization to create more job opportunities around the world.
• Research proposal: Chlamydia Trachomatis .
• Increase the age of smoking to 25 to reduce lung cancer rates .
• Potential effects of stricter laws on corruption and transparency.
• Primary prevention of HIV & AIDS: community teaching work plan proposal .
• The effectiveness of smart home systems in reducing energy consumption.
• Testing AI technologies to improve children’s diagnostics and treatment.
• High-performance work system proposal for workers .
• Including mental health topics in the school curriculum to protect students’ mental health.
• Paid vacations to support nurses’ emotional health.
• Non-profit National Kidney Foundation’s strategy proposal .
• Meditation to treat mental disorders nonchemically during pregnancy.
• Workplace diversity and its role in increasing business productivity .
• Business proposal report for a child day care .
• Face-to-face games to promote healthy child development .
• Investigating the relationship between sleep patterns and mental health in youth.

Proposal Essay Ideas in Computer Science

• New AI approaches to decrease the energy consumption of 5G networks.
• Informatics solution proposal: general solution – EHR .
• Ways to ensure data privacy in machine learning models.
• Exploring new applications of quantum computing.
• DesignIT Company: network consultation proposal .
• AI in art: exploring the boundaries between art and technology.
• Cognitive radio networks for improving future wireless systems.
• Informatics solution proposal for a supply issue .
• Quantum computing to advance medical predictive systems.
• Using NLP for code generation to increase software development productivity.
• Techfite firm’s emerging technology proposal .
• Developing methods to make AI algorithms more transparent to users.
• Investigating novel biometric authentication methods.
• ElekTron Company’s network design proposal .
• Methods to detect and mitigate biases in AI systems.
• Usability in computer interface to ensure effective human-computer interactions.
• Advanced education in computational science .
• 3D object modeling to improve the architecture of large cities.
• The use of one programming language to cut the costs of programming training.
• Computer technologies to be installed at TVU Hotel .
• Constant feedback to minimize algorithmic bias in AI technologies.
• The use of computers to sequence human genes.
• Data science in the energy management field .
• Using machine learning for optimizing traffic flow in a smart city.
• AI-based approaches to the early detection and mitigation of cyber threats.
• The development of an information system to support inventory management .
• The use of AI in automatic data analysis.
• Web-based monitoring to improve healthcare services.
• Scrum methodology to develop Agile software.

Interesting Proposal Essay Topics for Agriculture

• The use of social media to improve agricultural marketing.
• How China’s agricultural reform contributed to its success on economic growth .
• Organic farming to minimize pollution from agriculture.
• Farmer organizations to implement effective agricultural transformation procedures.
• Financial profile of Oman Agriculture Development Company SAOG .
• Increased availability of fertile land to prevent the agricultural land shortage.
• Modern farming technology to solve the issue of inadequate drainage.
• Obstacles and barriers of AIS in agriculture companies .
• The use of antibiotics alternatives in animal agriculture for public health.
• E-commerce platforms to promote farming on social media.
• Al Ain Poultry Farm: management strategy and policy .
• The incorporation of ecological practices into agricultural systems to protect the planet.
• Maintaining ground cover to restore soil health and biodiversity.
• Case study of Holly Farm: problems and solutions .
• Farmers’ collaborations to maintain knowledge and resource sharing.
• New technologies for storage of agricultural products.
• Competitive advantage in farming, car, and restaurant industries .
• Organic materials to recycle nutrients within the agricultural ecosystem.
• Alternative farming methods to provide efficient resource use.
• Political argument on farm subsidies .
• Anti-discrimination policies to expand the rights of women in the agricultural sector.
• Online podcasts to build trustful relationships between farmers and consumers.
• Quillstine Farm’s start-up business plan .
• Conserving genetic variety in crops and livestock for future resilience.
• Increasing investment to address a lack of modern farming equipment.
• Business plan: integrated farming .
• Favoring crop rotation over monoculture farming to save natural habitats.
• Waste management to cut down on agriculture’s environmental footprint.
• State farm: addressing problematic intersections .
• The use of mulch and cover crops to protect soil from wind and water erosion.

Proposal Topics for a History Paper

• World War II lessons to prevent future conflicts.
• The City of Dubai: history, development, and challenges .
• Modern technology to restore the chronology of ancient events.
• The lasting impact of the Silk Road on global trade.
• History of supply chain management .
• The evolution of democracy in Ancient Greece.
• Anti-nationalism programs to prevent an imbalanced view of the past.
• Major historical influences on Karl Marx’s materialist conception of history .
• The impact of colonialism on indigenous cultures.
• The evolution of human rights : from declaration to practice.
• Corporate social responsibility and its historical background .
• The history of urban legends and folklore: transmission and societal impact.
• Environmental change and its impact on historical societies.
• Management and its historical evolution .
• The economic motivations and consequences of colonization.
• The history of entertainment and its social influence.
• Enron Company’s history of rise and fall .
• Disinformation and misinformation campaigns throughout history.
• The evolution of humanitarian aid and international relief efforts.
• Islamic banking: history and economic crises .
• Economic and social impact of pandemics throughout history.
• The evolution of warfare ethics: from ancient codes to modern international law.
• Justice is one of the key themes in human history .
• The history of human-animal relationships and their cultural significance.
• The Marshall Plan for European economic recovery post-WWII.
• History of inclusion in early childhood education .
• The influence of global trade routes on culinary traditions.
• New historical approaches to overcome scientific doubt.
• The history of Saudi Aramco from 1930 to 1940 .
• AI technology to indicate fabricated historical documents.

😄 Funny Topics for Proposal Essays

Are you looking for funny proposal topics? Then, we have something for you! Read on to find some of the most outstanding ideas!

• Mobile apps to prevent people from running into objects while they are texting.
• Mindbody app: proposed business plan .
• Mental exercises to increase student productivity at school.
• Pavlov’s dog experiment to teach pets to use the toilet.
• Financial proposal for ‘SILK’ hair protection gel .
• The use of humor to reduce stress and depression.
• Surviving Monday mornings: a comprehensive guide to coffee consumption.
• Goals and features of a proposed school library .
• Online monitoring to stop students’ procrastination.
• Mini lie detector to get away with telling a white lie.
• Business proposal for the Al-Yamamah College and JavaNet .
• New device to ensure your shampoo and conditioner are at the same rate.
• Plants and their role in reviving the space where you are working.
• Marketing proposal for Bikemate .
• The art of organization to protect the house from clutter.
• AI kitchen appliances to ensure food safety.
• Business plan for the proposed Chinese medicine clinic in Kuwait .
• Rap music to make home tasks fun and effective.
• Second hand to save budget from unplanned shopping.
• Zetech Organization’s proposed change: strengths and weaknesses .
• Funny mugs to throw a perfect tea party.
• Online books to not die from boredom in the queue.

Proposal Title Ideas about Animals

• The use of langur pee smell to protect New Delhi from monkeys.
• Animal Foodland organization’s marketing plan .
• Conducting a study on dogs’ understanding of human emotional cues.
• Purchasing cruelty-free cosmetics to protect animals from being killed.
• Woolly Mammoth project – mythical animal .
• Animal adoption programs solve the problem of animal homelessness.
• Spaying and neutering to solve the pet overpopulation issue.
• Traveling by train among animals and plants .
• Taking part in Animal Rescue Team training to help animals in crisis.
• Veterinary care standards to improve conditions for animals in captivity.
• Cosmetic and medical animal testing .
• Establishing training programs to provide certificates of pet ownership.
• Natural habitat rehabilitation to save endangered species.
• Animal-based therapy overview and analysis .
• Creating protected areas to safeguard oceanic biodiversity.
• Responsible tourism to ensure wildlife safety and security.
• Red fluorescent protein transgenic dogs experiment .
• Global cooperation to stop illegal cross-border animal trafficking.
• Education programs to raise awareness of animal conservation.
• Business ethics decision situation in veterinary practice .
• Supporting fur-free fashion to protect wildlife.
• Encouraging TV talk shows to discuss animal issues.
• China Southern Airlines and monkey transportation .

Proposal Paper Ideas about Sports

• Developing a community-based sports initiative for physical fitness and health.
• How does social media influence sports brands marketing ?
• Education on sports ethics to create an inclusive environment in a team.
• Anti-doping programs to reduce the cases of steroid use.
• Sports marketing affected by the internet of things .
• Financial rehabilitation services to help athletes with injuries.
• Creating fitness programs for children to promote a culture of health.
• Leadership in the sports club group .
• Equal pay for female athletes in professional sports to stop discrimination.
• Increasing access to sporting opportunities for people with disabilities.
• Preparing to be an effective follower in sports .
• Detailed protocols to prevent and manage dangerous situations in sports.
• Equipment-sharing programs to make sports activities more affordable.
• Kids and sports: lack of professional sports guides .
• Physical education programs in the schools to promote healthy lifestyles.
• Recovery strategies to prevent burnout and overtraining of athletes.
• Balancing college sports and academic mission .
• Supportive team program to assist athletes in coping with eating disorders .
• Monitoring systems to ensure safe and sustainable workloads.
• Advertising campaign for online sports nutrition store .
• Sports psychologists and their role in helping athletes with mental toughness.
• Sponsorship programs to reduce individual financial pressure in the sports industry.

Creating a well-developed structure is vital for any writing assignment. That’s why we’ve prepared a detailed template with the elements of a good proposal.

✍️ How to Make a Proposal Essay

Whether you are writing a proposal argument or a research proposal, the writing steps will be the same. Below are the steps you should take to complete this assignment.

1. Choose Your Topic

Choosing a good topic is vital in writing a proposal essay. Select the subject you are interested in. This way, you’ll be more willing to invest your time and efforts into this project. In addition, ensure that your topic is narrow, specific, and significant. If your topic is too broad, reading background information can help you limit its scope.

2. Research

Find trustworthy sources with the information you can use to support your proposal. It will help you write the background section and highlight the importance of the problem. In addition, reliable sources will help you provide evidence justifying your chosen solution to the problem.

Developing a detailed outline helps ensure that your paper is logical and cohesive. The outline will let you see how you will link all of the facts to support the thesis statement. Also, it can save you time by identifying any gaps and weaknesses in your argument before you start writing your paper.

4. Draft Your Proposal Essay

When drafting your proposal, remember that it is a type of persuasive writing. It should present a project and encourage the reader to go along with a plan of action outlined in the paper. So, ensure your proposal is convincing, logical, and credible and considers the audience, purpose, and tone.

Start your essay by presenting the purpose and essence of your project. The main body of your proposal essay should contain background information on the problem and persuasive reasons to support your proposal. Finally, the conclusion should underline the significance of the issue and call the audience to action.

5. Revise and Edit

Carefully revise and edit your draft. Consider whether the problem is described concisely, the solution is complete, and your evidence is used appropriately. Also, read your work to find any grammar or spelling mistakes. If you still have doubts about your paper, you can ask your professor or classmate to read it and give their feedback.

📃 Sample of a Proposal Essay

To help you understand how a proposal essay is structured, we’ve prepared a topic proposal example. Check it out!

Equipping Schools with Recycling Bins for Environmental Preservation

The purpose of this proposal is to implement a school-wide recycling program by strategically placing recycling bins across the campus. This initiative will promote zero waste culture, ensure the school’s sustainability, and contribute to environmental preservation.

The school is a perfect place to develop environmental awareness because it has the opportunity to build students’ knowledge and skills necessary to address environmental issues. One way to do so is to teach students to avoid improper waste disposal through recycling.

The proposal involves procuring and placing recycling bins across the school, including classrooms, common areas, and outdoor spaces. In addition, educational campaigns will be held to raise awareness among students, staff, and parents about the significance of waste segregation and recycling. Regular monitoring and evaluation will ensure the program’s effectiveness.

Several problems may arise while implementing this project, including resistance to change and logistical concerns about bin placement. Some may also object to the proposal due to the costs associated with it. However, the resistance to change can be mitigated by educational campaigns. The bin placement problem can be solved by involving staff and students in determining the optimal locations for recycling bins. Finally, financial constraints can be addressed by seeking partnerships with local businesses and community organizations.

Equipping the school with recycling bins is a step toward a sustainable future. By reducing waste and promoting sustainable practices, our school can lead by example and inspire positive changes within the community. This initiative gives a chance to raise environmentally conscious students and contribute to a healthier planet. Let us embrace this program to foster a sustainable school environment.

❓ Proposal Topics FAQ

How to write a proposal for an essay topic.

• Choose a topic.
• Identify your thesis or research question.
• Look for sources that you can use to support your thesis/research question.
• Create a detailed outline.
• Write the first draft.
• Edit the finished paper to fix grammar or spelling mistakes and ensure coherence.

How to write a proposal essay introduction?

Start with an attention-grabbing hook to pique your audience’s curiosity. Then, summarize the details of the problem and outline the purpose of your proposed project. Finally, add a strong thesis statement, summarizing your suggested solution and giving a preview of your supporting arguments.

How to write a proposal argument essay?

• Summarize the details of the problem and present the thesis.
• Give a detailed history of the problem.
• Present your proposal in detail.
• Examine the contrasting viewpoints.
• Sum up the main points of your essay.

What to write a proposal essay on?

Since you advocate for a change or a solution to a problem in your proposal essay, you should choose a topic you care about. You can write a proposal essay on virtually everything, from presenting a solution to climate change to implementing a community-based reading program or raising awareness about the importance of gut microbiota.

• Topic Proposals | University of Hawaii
• Selecting a Research Topic: Overview | MIT Libraries
• Proposals | University of Mary Washington
• Research Proposals | University of New Hampshire
• 10 Major Social Problems That Could Be Fixed with Innovative Solutions | Listverse
• How to Write a Topic Proposal | LUC Writing Center
• The Art of Proposal Writing: Proposal as Genre | Graduate College at Illinois
• Outline for Research Project Proposal | Portland State University
• Tips for Successful Proposal Writing | University of California, Davis
• How to Write a Good Postgraduate Research Proposal | The University of Edinburgh
• Proposal Argument Topic Ideas | Classroom
• What Is a Proposal Argument Essay? | Classroom
• Proposal Argument Essay | Madigan Library at Penn College
• Practical Proposal Essay Topics for Students | YourDictionary
• How to Write a Proposal Essay/Paper | Owlcation
• Guidelines for Proposal and Essay | York University
• The Academic Proposal | University of Toronto
• Writing Process: Creating a Proposal | Openstax
• How to Write a Research Proposal | University of Sheffield
• How To Write a Project Proposal (With Tips and Example) | Indeed

How to Write an Animal Testing Essay: Tips for Argumentative & Persuasive Papers

Descriptive essay topics: examples, outline, & more.

6.5 Writing Process: Creating a Proposal

Learning outcomes.

By the end of this section, you will be able to:

• Describe the elements of the rhetorical situation for your proposal.
• Apply prewriting strategies to discover a problem to write about.
• Gather and synthesize information from appropriate sources.
• Draft a thesis statement and create an organizational plan.
• Compose a proposal that develops your ideas and integrates evidence from sources.
• Implement strategies for drafting, peer reviewing, and revising.

Sometimes writing a paper comes easily, but more often writers work hard to generate ideas and evidence, organize their thoughts, draft, and revise. Experienced writers do their work in multiple steps, and most engage in a recursive process that involves thinking and rethinking, writing and rewriting, and repeating steps multiple times as their ideas develop and sharpen. In broad strokes, most writers go through the following steps to achieve a polished piece of writing:

• Planning and Organization . Your proposal will come together more easily if you spend time at the start considering the rhetorical situation, understanding your assignment, gathering ideas and evidence, drafting a thesis statement, and creating an organizational plan.
• Drafting . When you have a good grasp of the problem and solution you are going to write about and how you will organize your proposal, you are ready to draft.
• Review . With a first draft in hand, make time to get feedback from others. Depending on the structure of your class, you may receive feedback from your instructor or your classmates. You can also work with a tutor in the writing center on your campus, or you can ask someone else you trust, such as a friend, roommate, or family member, to read your writing critically and give honest feedback.
• Revising . After reviewing feedback from your readers, plan to revise. Focus on their comments: Is your thesis clear? Do you need to make organizational changes to the proposal? Do you need to explain or connect your ideas more clearly?

Considering the Rhetorical Situation

Like other kinds of writing projects, a proposal starts with assessing the rhetorical situation —the circumstance in which a writer communicates with an audience of readers about a subject. As a proposal writer, you make choices based on the purpose for your writing, the audience who will read it, the genre , and the expectations of the community and culture in which you are working. The brainstorming questions in Table 6.1 can help you begin:

Summary of Assignment

Write a proposal that discusses a problem you want to learn more about and that recommends a solution. The problem you choose must be a current problem, even though it may have been a problem for many years. The problem must also affect many people, and it must have an actual solution or solutions that you can learn about through research. In other words, the problem cannot be unique to you, and the solution you recommend cannot be one you only imagine; both the problem and the solution must be grounded in reality.

One way to get ideas about a problem to write about is to read a high-quality newspaper, website, or social media account for a week. Read widely on whatever platform you choose so that you learn what people are saying, what a newspaper’s editorial board is taking a stand on, what opinion writers are making cases for in op-eds, and what community members are commenting on. You’ll begin to get a handle on problems in your community or state that people care about. If you read a paper or website with a national or international audience, you’ll learn about problems that affect people in other places.

You will need to consult and cite at least five reliable sources. They can be scholarly, but they do not have to be. They must be credible, trustworthy, and unbiased. Possible sources include articles from reputable newspapers, magazines, and academic and professional journals; reputable websites; government sources; and visual sources. Depending on your topic, you may want to conduct a survey, an interview, or an experiment. See Research Process: Accessing and Recording Information and Annotated Bibliography: Gathering, Evaluating, and Documenting Sources for information about creating and finding sources. Your proposal can include a visual or media source if it provides appropriate, relevant evidence.

Another Lens. Another way to approach a proposal assignment is to consider problems that affect you directly and affect others. Perhaps you are concerned about running up student loan debt. Or perhaps you worry about how to pay your rent while earning minimum wage. These concerns are valid and affect many college students around the United States. Another way is to think about problems that affect others. Perhaps students in your class or on your campus have backgrounds and experiences that differ from yours— what problems or challenges might they have encountered during their time in college that you don’t know about?

As you think about the purpose and audience for your proposal, think again about the rhetorical situation, specifically about the audience you want to reach and the mode of presentation best suited to them and your purpose. For example, say you’re dissatisfied with the process for electing student leaders on your campus. If your purpose is to identify the problems in the process and propose a change, then your audience would include other students, the group or committee that oversees student elections, and perhaps others. To reach other students who might also be dissatisfied, you might write an article, editorial, or letter for the campus newspaper, social media page, or website, depending on how students on your campus get news. In addition, you might organize a meeting of other students to get their input on the problem. To reach the decision makers, which may include elected students, faculty, and administrators, you might need to prepare an oral presentation and a slide deck.

Below in Figure 6.7 are three slides from Shawn Krukowski’s proposal that he adapted for a presentation: the title slide, a slide on one aspect of the problem, and a slide introducing one of the proposed solutions.

Quick Launch: Finding a Problem to Write About

A proposal must address a real-life problem and present one or more workable solutions. Usually, problems worth writing about are not easily solved; if they were, they would no longer be considered problems. Indeed, problems in proposals are often complex, and solutions are often complicated and involve trade-offs. Sometimes people disagree about whether the problem is a problem at all and whether any proposed solutions are viable solutions.

Exploring a Problem

One way to generate ideas about a problem is to brainstorm. To explore a topic for your proposal, use a graphic organizer like Table 6.2 to write responses to the following statements and questions:

For example, perhaps you’re considering a career in information technology, and you’re taking an IT class. You might be interested in exploring the problem of data breaches. A data breach is a real-world problem with possible solutions, so it passes the first test of being an actual problem with possible solutions. Your responses to the questions above might look something like those in Table 6.3 :

Narrowing and Focusing

Many problems for a proposal can be too broad to tackle in a single paper. For example, the sample above reveals that data breaches are indeed a problem but that several aspects can be explored. If you tried to cover all the aspects, you would be left writing general paragraphs with little specific information. The topic needs to be narrowed and focused.

The data breaches example above could be narrowed to the following problems—and possibly even more. Note that the questions start to zero in on possible solutions, too. In your own writing, as you brainstorm, try placing subtopics you discover into their own categories and asking more questions, as shown in Table 6.4 .

Sample Proposal Topics

The following broad topics are potentially suitable as a start for a proposal. Choose one of these or one of your own, and ask the exploring questions. Then look at your responses, and ask focusing questions. Continue to focus until you have a specific problem that you can discuss in sufficient depth and offer a concrete solution or solutions.

• Health fields: cost of medical and dental care for uninsured people, management of chronic conditions and diseases, infection control, vaccinations, access to mental health care, drug use and addiction, sports injuries, workplace safety
• Education: gaps in academic achievement, curriculum, recruitment and retention of staff and/or students, buildings and grounds, graduation rates, cocurricular activities
• Environment: forest management and fires, hurricanes and other extreme storms, water and air pollution, sustainable development, invasive species, waste management, recycling and composting, community gardening
• Engineering and computer science: robotics, vehicles and transportation, digital divide, online privacy, misinformation and misbehavior on social media, video games
• Business and manufacturing: quality improvement, process improvement, cost control, communication, social media, pay equity, fundraising, sourcing of materials, net-zero energy processes, workplace safety
• Policy and politics: public institutions, such as public schools, libraries, transportation systems, and parks; taxes, fees, and services; donations to political campaigns; healthcare, such as Medicare and Medicaid; social security; unemployment insurance; services for active military and veterans; immigration policy
• Society and culture: social media and free speech; inequality in housing, employment, education, and more; cancel culture; bullying; wealth and poverty; support for the arts; athletes and sports; disparities related to race, sex, gender identity and expression, age, and/or ability

Gathering Information

Proposals are rooted in information and evidence; therefore, most proposal assignments require you to conduct research. Depending on your assignment, you may need to do formal research, an activity that involves finding sources and evaluating them for reliability, reading them carefully and taking notes, and citing all words you quote and ideas you borrow. See Research Process: Accessing and Recording Information and Annotated Bibliography: Gathering, Evaluating, and Documenting Sources for detailed instruction on conducting research. If you are proposing a solution to a problem in your local community or on your campus, you may need to conduct primary research as well, such as a survey or interviews with people who live or work there.

Whether you conduct in-depth research or do background reading, keep track of the ideas that come to you and the information you learn. You can write or dictate notes using an app on your phone or computer, or you can jot notes in a journal if you prefer pen and paper. Then, when you are ready to begin to organize what you have learned, you will have a record of your thoughts and information. Always track the source of the information you gather, whether from your reading or a person you interviewed, so that you can return to that source if you need more information and can credit the source in your paper.

Kinds of Evidence

You will use evidence to demonstrate that the problem is real and worthy of being solved and that your recommended solution is workable. Choose evidence for your proposal that is rooted in facts. In addition, choose evidence that best supports the angle you take on your topic and meets your instructor’s requirements. Cite all evidence you use from a source. Consider the following kinds of evidence and examples of each:

Definition : an explanation of a key word, idea, or concept.

The Personal Data Notification & Protection Act of 2017 defines a security breach as “a compromise of the security, confidentiality, or integrity of, or the loss of, computerized data that results in… (i) the unauthorized acquisition of sensitive personally identifiable information; or (ii) access to sensitive personally identifiable information that is for an unauthorized purpose, or in excess of authorization.”

Example : an illustration of an idea or concept.

Every month, university staff members receive a fake phishing email from the IT department. The goal is to train employees of the university to be critical readers of every email they receive.

Expert opinion : a statement by a professional whose opinion is respected in the field.

In The Sixth Extinction , science writer Elizabeth Kolbert observes that humans are making the choice about “which evolutionary pathways will remain and open and which will be forever closed” (268).

Fact : information that is true and can be proven correct or accurate. Statements of fact are built on evidence and data.

In March and April of 2020, 43 states in the United States issued orders directing residents to stay home except for essential activities.

Interview : a person-to-person, phone, or remote conversation that involves an interviewer posing questions to another person or group of people.

During an interview, I asked about parents’ decisions to vaccinate their children. One pediatrician said, “The majority of parents see the benefits of immunizations for their children and for public health. For those who don’t, I talk to them and try to understand why they feel the way they do.”

Quotation : the exact words of an author or speaker.

According to the Federal Aviation Administration, SpaceX was required to conduct a “comprehensive review of the company’s safety culture, operational decision-making, and process discipline,” in addition to investigating the crash of its prototype spacecraft (Chang).

Statistics : numerical fact or item of data.

According to the Environmental Protection Agency, more than 40 million tons of food waste were generated in 2017, comprising 15.2% of all trash sent to landfills (DeSilver).

Survey : a structured interview in which respondents are all asked the same questions and their answers are tabulated and interpreted. Surveys reveal attitudes, beliefs, or habits of the general public or segments of the population.

In a survey of adults conducted in July 2020, 64 percent of respondents said that social media have a mostly negative effect on American society (Auxier).

• Visuals and other media : graphs, figures, tables, photographs, diagrams, charts, maps, videos, audio recordings, etc.

Thesis and Organization

Drafting a thesis.

When you have a solid grasp of the problem and solution, try drafting a thesis . A thesis is the main idea that you will convey in your proposal and to which all the paragraphs in the paper should relate. In a proposal, you will likely express this main idea in a thesis statement of one or two sentences toward the end of the introduction.

For example, in the thesis statement Shawn Krukowski wrote for his proposal on climate change, he identifies the problem and previews the solutions he presents:

student sample text What is needed to slow climate change is unified action in two key areas—mitigation and adaptation—spurred by government leadership in the United States and a global commitment to addressing the problem immediately. end student sample text

Here is another example that identifies a problem and multiple solutions:

student sample text The number of women employed in the IT field is decreasing every year, a trend that can be changed with a multifaceted approach that includes initiatives in middle schools, high schools, and colleges; active recruitment; mentoring programs; and flexible work arrangements. end student sample text

After you draft a thesis statement, ask these questions and revise it as needed:

• Is it engaging? A thesis for a proposal should pique readers’ interest in the problem and possible solutions.
• Is it precise and specific? If you are interested in curbing the spread of invasive plant species, for example, your thesis should indicate which environment the plant or plants are invading and that you are proposing ways to stop the spread.

Organizing Your Ideas

A proposal has a recognizable shape, starting with an introduction, followed by discussions of the problem, possible solutions, potential objections to the solutions, and a conclusion with a recommendation. A graphic organizer like Table 6.5 can help you organize your ideas and evidence.

Drafting a Proposal

With a tentative thesis, an organization plan, and evidence, you are ready to begin drafting your proposal. For this assignment, you will discuss a problem, present possible solutions, address objections to the solutions, and conclude with a recommendation.

Introduction

You may choose to write the introduction first, last, or midway through the drafting process. Whenever you choose to write it, use it to draw readers in. Make the proposal topic clear, and be concise. End the introduction with your thesis statement.

Opening a proposal with an overview of your topic is a reliable strategy, as shown in the following student-written example on women working in IT. The thesis statement, which appeared earlier in this section, is underlined:

student sample text People who work in the information technology (IT) field often start their careers fixing computers and other electronic devices for others. Through experience and education, an IT worker’s career path can branch out to specialize in everything from programming new software to setting up and maintaining networks. The IT field is growing because of the constant development of technology, and the demand for employees also is growing. underline Yet the number of women employed in the IT field is decreasing every year, a trend that can be changed with a multifaceted approach that includes initiatives in middle schools, high schools, and colleges; active recruitment; mentoring programs; and flexible work arrangements end underline . end student sample text

Body Paragraphs: Problem, Solutions, Objections

The body paragraphs of your proposal should present the problem, the solution or solutions, and potential objections to the proposed solution(s). As you write these paragraphs, consider using the point , evidence , and analysis pattern:

• The point is the central idea of the paragraph, usually given in a topic sentence stated in your own words at or toward beginning of the paragraph.
• With the evidence you provide, you develop the paragraph and support the point given in the topic sentence. Include details, examples, quotations, paraphrases, and summaries from sources. In your sentences and paragraphs, synthesize the evidence you give by showing the connections between sources. See Position Argument: Practicing the Art of Rhetoric and Argumentative Research: Enhancing the Art of Rhetoric with Evidence for more information on quoting, summarizing, paraphrasing, and synthesizing.
• The analysis comes at the end of the paragraph. In your own words, draw a conclusion about the evidence you have provided and relate it to the topic sentence.

The paragraphs that follow show the point-evidence-analysis pattern in practice.

Body Paragraphs: Problem

Follow the introduction with a discussion of the problem. Using paragraph structure, define the problem and discuss it, drawing on evidence from your sources. This paragraph (or paragraphs) should answer these questions: What is the problem? Why is this a problem? The following example, from the proposal on women working in IT, answers the first question:

student sample text The information technology (IT) field is continuously expanding, with many more positions available than workers to fill them. In fact, the pool of IT professionals was so small that in 2001, Congress raised the visa limit in an effort to fill the gap with employees from overseas (Varma, 2002). And yet the number of women represented in the occupation is decreasing. From 1990 to 2020, the percentage of women in IT declined from 31 percent to 25 percent, even though women make up 47 percent of all employed adults in the United States. According to White (2021), only 19 percent of women pursue a computer science major in college, compared to 27 percent in 1997. Of those women who graduated with a computer science degree, 38 percent are working in the field compared to 56 percent of men, a statistic that indicates women are not staying in the field. Although gender diversity supposedly is valued in the workplace, the underrepresentation of women in IT is clearly a problem. end student sample text

The writer then goes on to answer the second question: Why is this a problem? The writer discusses stereotypes, lack of encouragement and role models, workplace culture, pay, and prospects for advancement (not shown here).

Body Paragraphs: Solutions

After presenting and explaining the problem, use specific information from the sources you consulted to present the solution or solutions you have discovered through your research. If you are proposing more than one solution, present them one at a time, using headings as appropriate.

The solutions section will likely be the longest part of your proposal. Below are two paragraphs from the proposal about women working in IT. Note how the first paragraph introduces the solutions and how the second paragraph uses evidence to develop the first proposed solution. Also note the informative boldface headings.

student sample text The following suggestions are ways to encourage women to enter IT and build their careers, with the eventual goal of achieving gender balance in the field. The solutions discussed include encouraging interest in computer technology among girls in middle school and high school, actively recruiting college-age women to study IT, and within the field, mentoring women and expanding workplace flexibility to improve retention. end student sample text

student sample text The National Center for Women & Information Technology (NCWIT) is an organization that encourages girls in middle school and high school to explore their interest in IT. One program, the NCWIT’s Aspirations in Computing, supports women in high school by showing them that they can succeed in technology and introducing them to other students with similar interests. The same program matches middle-school girls with female high-school and college students and awards scholarships for computing and programming competitions. In addition, internships and IT courses in middle school and high school provide opportunities to learn what a career in IT entails, with or without a degree in IT. Opportunities like these give girls and women support and a sense of belonging. end student sample text

The paragraphs that follow (not shown here) continue the discussion of the possible solutions.

Body Paragraphs: Objections

Depending on the problem and solution, consider the objections readers may raise, and explain why your proposal is necessary and worthwhile. For example, the proposal on women in IT does not discuss objections because few people would object to the writer’s proposal. Shawn Krukowski, however, in his proposal on climate change, includes a section on objections to taking action. He focuses the discussion on people who deny that climate change is a problem. Would you do the same? Consider whether this section of Shawn’s proposal might have been stronger had he addressed objections to the solutions he proposed—mitigation and adaptation—instead of objections to the problem.

student sample text Despite scientific evidence, some people and groups deny that climate change is real or, if they admit it exists, insist it is not a valid concern. Those who think climate change is not a problem point to Earth’s millennia-long history of changing climate as evidence that life has always persisted. Most of the change, however, predates human civilization, which has benefited from thousands of years of stable climate. The rapid change since the Industrial Revolution is unprecedented in human history. end student sample text

student sample text Those who deny climate change or its dangers seek primarily to relax or remove pollution standards and regulations in order to protect, or maximize profit from, their industries. To date, their lobbying has been successful. For example, the world’s fossil-fuel industry received $5.3 trillion in 2015 alone, while the U.S. wind-energy industry received $12.3 billion in subsidies between 2000 and 2020 (Green America, 2020). end student sample text

Conclusion and Recommendation

The conclusion and recommendation section of your proposal is the part in which you interpret your findings and make a recommendation or give a call to action. At this point, focus on the solution that will best solve the problem, suggesting or summarizing specific actions.

Below is the recommendation section from the proposal about women in IT. In the full conclusion (not shown here), the writer summarizes the main points of the proposal. In the recommendation paragraph that follows, the writer calls for specific actions:

student sample text Many researchers have studied why few women choose IT as a career and why some decide to leave the field. Although the numbers cannot be improved immediately, the following changes in school and the workplace could recruit and retain more women in IT: end student sample text

• Include technology education courses and formal IT programs in middle- and high-school curricula to give girls and young women opportunities to develop an interest at an early age.
• Develop internship and mentor programs in high schools and colleges to combat stereotyping and encourage women to enter the field.
• Develop and encourage workplace mentor programs, flexible work options, and open communication for professional growth and retention.

student sample text With time and effort, these actions may result in more women seeing themselves in long-term IT careers. end student sample text

References or Works Cited Page

Including any data you gathered through primary research, such as a survey you created and administered, interviews you conducted, or observational notes you took, you must cite the sources you consulted. These sources appear in the text of your proposal and in a bibliography at the end. The paragraphs in the previous section, including Shawn Krukowski’s proposal, use APA documentation style. For more on documenting sources, see Index and Guide to Documentation , MLA Documentation and Format , and APA Documentation and Format .

Abstract or Executive Summary

An abstract (or executive summary) summarizes your proposal. The purpose is to present information briefly and economically so that readers can decide whether they want to read further. Include your main points, but not the evidence.

Although an abstract or executive summary comes first in a proposal, it is advisable to write it after you have completed your proposal and are certain of your main points. The example below is the abstract from the proposal about women in IT.

student sample text The purpose of this proposal is to raise awareness of the small number of women working in the information technology (IT) field, to examine the factors that contribute to discouraging women from entering IT, and to propose ways to draw women into the field and retain them. Although the IT field is growing, the number of women employed within it remains low. Women may be reluctant to pursue a career in IT because of stereotypes, few role models, and lack of encouragement. Women who have already established a career in IT report leaving the field for these reasons, as well as family responsibilities and lack of advancement. There are several potential ways to raise the number of women in IT. Encouraging interest in computer technology among girls in middle school and high school, recruiting college-age women to study IT, mentoring young professional women, and improving workplace flexibility will, over time, break down stereotypes and increase the number of women in the IT field. end student sample text

Peer Review: Getting Feedback from Readers

With a complete draft in hand, you may engage in peer review with your classmates, giving feedback to each other about the strengths and weaknesses of your drafts. For peer review within a class, your instructor may provide a list of questions or a form for you to complete as you work together.

Conferencing in Writing Groups

Other people can provide feedback on your writing beside your classmates. If you have an on-campus writing center, it is well worth your time to make an online or in-person appointment with a tutor at any point in your writing process. You will get valuable comments and improve your ability to review your own writing.

Another way to get fresh eyes on your writing is to ask a friend or family member to read your draft. To get useful feedback, provide a list of questions or a form such as the one shown in Table 6.6 for them to complete as they read.

Revising Your Proposal

A strong college paper is rarely written in a single draft, so build in time to revise your work. Take time with the comments you receive from your readers, and read your own work with a critical eye.

Responding to Reviewers’ Feedback

When you receive feedback from readers—whether from your instructor, your classmates, a writing tutor, or someone else—read each comment carefully to understand what the reader is communicating. Do your best not to become defensive, and be open to suggestions for improvement. Remind yourself that your readers are trying to help. As someone who hasn’t thought about your proposal as much as you have, a new reader can often see strengths and weaknesses that you cannot. Analyze each response, and decide whether acting on a suggestion will make your writing better. Remember that you remain the author, and you make the final call on your writing.

As you read, keep track of the comments your readers make. Pay special attention to strengths and weaknesses that more than one reader identifies. Use that information to improve later assignments as well as your proposal.

Revising on Your Own

The following revising strategies can help you read your draft critically and carefully:

• Read your draft aloud. Read the entire text from the beginning slowly and carefully, marking spots that need revision. Reading in this way allows you to see areas that need clarification, explanation, or development that you may have missed when you wrote the first draft. You can also have someone read your draft aloud to you.
• Make a paragraph outline. The most common unit of thought in writing is the paragraph, a group of sentences set off from other groups because they focus on a single idea. Writing a paragraph outline creates a map of your whole paper that can help you determine whether the organization is effective or needs changing. Number each paragraph and write a phrase describing its topic or focus. Check that each paragraph has a topic sentence that states the main idea of the paragraph.
• Test your evidence. Check whether each piece of evidence is factual and supports the main idea of the paragraph. Check that each piece of evidence is introduced, woven into your sentences, and cited.
• Listen for your voice. In most college papers, your language should sound like a real person. If your instructor requires a formal style for the assignment, the language should be objective and in third-person point of view .
• Let go if you need to. View change as good. Learn to let go of words, sentences, paragraphs, and maybe even your entire first draft. Sometimes the best way to revise is to start fresh. The knowledge you have built in writing a first draft will serve you well if you need to start over.
• Create a new file for each revision. Each time you revise a draft, save the new version with a new file name so that you don’t lose your previous work. That way, you can return to an earlier version of your draft if you are not happy with the revision.
• Edit and proofread. When you are satisfied with the overall shape of your paper, reread it once again to check for sentence-level errors in grammar, punctuation, spelling, and source citations.

Taking It Public: Publishing or Presenting Your Proposal

Publishing is a final step in the writing process. You may want to consider publishing your full proposal in your campus newspaper (or rewriting it as a letter to the editor) if your topic is related to your school. Or you may want to present it to an organization or committee on campus that can help you make your solution a reality. If your topic is related to the community in which you live, consider submitting your proposal to the local newspaper or presenting it at a city council meeting. (Note that if you decide to present your proposal orally, you’ll need to figure out in advance the procedure for speaking or getting on a meeting agenda.) If your topic is more general and involves substantial research, consider submitting your proposal to one of these journals that publish undergraduate research work in all fields:

• American Journal of Undergraduate Research
• Midwest Journal of Undergraduate Research
• PURSUE Undergraduate Research Journal

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Blog Business How to Write a Project Proposal (with Examples & Templates)

How to Write a Project Proposal (with Examples & Templates)

Written by: Jennifer Gaskin Dec 11, 2023

For businesses that rely on clients and partnerships to generate sales and revenue, project proposals are must-haves. A polished, professional project proposal is one of the best ways to present the capabilities your team has and put your goods and services in the best possible light.

But creating a good project proposal is more than just a timeline and a budget. Adding visual flourishes like charts, graphs and other imagery can help elevate a boring proposal to the top of the pile. Learn how you can create a successful project proposal and take a look at several project proposal templates you can fully customize using Venngage.

Click to jump ahead:

• What is a project proposal and how to use it

How to write a project proposal in 9 steps

4 project proposal examples with templates.

• What are the 6 types of project proposals?

What are the contents of a project proposal?

What is a project proposal & how to use it.

A project proposal is a formal document that outlines the details, objectives and scope of a proposed project. The purpose of a project proposal is to describe the parameters of a potential project or initiative.

Depending on the industry and type of project proposal (more on that in a moment), these documents can include things like scope of work, timelines, staffing, budget, capability statement and more.

Companies that receive project proposals from other firms or individuals use these documents to narrow down their options and make an informed decision about the best partner for them. And companies that create project proposals use them to make their pitch for the project.

Here’s an example of a project proposal to propose a new partnership:

It’s important to note that project proposals are not the same as business proposals , though there are some similarities. One of the biggest differences is that business proposals tend to be more general and expansive. Learn more about writing a great business proposal.

Writing a great project proposal can be a challenge. That’s because you need to craft the message specifically for the company or individual you’re sending the proposal to.

But don’t worry if you don’t know where to start, here’s how you write an effective project proposal:

Step 1: Review the RFP (if you have one)

If there is no formal RFP, you’ll still need to start out researching as much as you can about your potential client. That means finding out not only about the problem you’re hoping to solve but the history of the client, their industry, their competitors and more. Getting to know them better will help you understand how to portray yourself or your company in the best light.

Step 2: Create a project proposal outline

Whether you use the sections we listed above in that order, add or remove ones or shift things around, jot down a quick outline of sections to keep in mind as you work.

Step 3: Define the problem and present your solution

Kick things off by clearly nailing down the problem or need your project is tackling. Back it up with some hard evidence and data to show why this issue is a big deal. Break it down for your audience, explaining how your project is going to make their lives better.

Step 4: Highlight elements that may set your proposal apart

For example, if you know that your company will be able to complete the task more quickly than any competitors, make that the focus of your solution or scope of work section. Compare your proposed timeline with what your competitors are likely to propose to the client.

You should also make notes of any elements that you might be able to visualize through a graph, chart or other design element — visuals can help not only make your project proposal easier on the eyes, but they can make it more memorable and illustrate to the client that you are able to think creatively.

Here’s an example of how it can look in your project proposal:

Step 5: Define project deliverables and goals

A rock-solid project hinges on clarity, and that starts with laying out precisely what your project will deliver. Whether it’s reports, shiny new products, or top-notch services, make it crystal clear from the get-go.

Next, set the bar with measurable goals and objectives that scream success. Break them down so everyone’s on the same page. And because time is money, map out a timeline that’s not just a bunch of dates but a roadmap with key pit stops.

These milestones and deadlines are the heartbeat of your project, guiding you through each phase and making sure you hit the finish line with style. It’s all about setting the stage for success and making sure everyone’s got their eyes on the prize.

Step 6: State your plan or approach

Now, we’ve made it to the meat of your project proposal. In this section, walk your readers through the nitty-gritty of your project management approach.

Break down the essentials when it comes to resources—think people, equipment, and budget. And, while you’re at it, clue them in on your game plan for handling potential challenges through your risk management strategy. Additionally, consider your approach to project management, for example  agile project management  prioritizes flexibility and adaptability in order to effectively respond to changes and deliver successful outcomes.

Step 7: Outline your project schedule and budget

Crafting a successful project hinges on meticulous planning, starting with the creation of a detailed project schedule.

Break down the project into specific tasks and assign realistic timelines to each one. This step-by-step schedule, like a roadmap, not only helps in visualizing the project’s progression but also aids in resource allocation and risk management.

Simultaneously, developing a comprehensive budget is paramount. Dive deep into identifying and estimating all project costs, including personnel, materials equipment, and any potential contingencies. The budget acts as the financial backbone, ensuring that resources are allocated judiciously.

But here’s the deal – keep it real. Your schedule and budget need to be doable, considering the real-world factors at play. It’s all about laying the groundwork for success and keeping everyone in the loop from start to finish.

Step 8: Write the executive summary

The executive summary serves as the project’s sneak peek, condensing the entire proposal into a punchy snapshot. This opening act isn’t just a formality; it’s your chance to grab the reader’s attention from the get-go.

Picture it like the movie trailer – it needs to be compelling, leaving the audience eager for the full feature. In this compact summary, shine a spotlight on the critical elements of your proposal.

Outline the problem you’re tackling, showcase your ingenious solution, spell out the perks and benefits and throw in a quick glance at the budget for good measure. It’s your project’s elevator pitch, setting the stage for what’s to come and making sure your audience is hooked right from the first line.

Step 9: Proofread and edit

Before sending your proposal out into the world, give it a thorough once-over. Take the time to meticulously proofread every nook and cranny, hunting down grammar slip-ups, punctuation quirks and sneaky spelling errors.

A second perspective can catch things you might have overlooked. And let’s talk presentation – ensure your proposal isn’t just a content champ but looks the part too. Format it like a pro, making sure it’s visually appealing and easy on the eyes.

After all, a polished proposal not only communicates your ideas effectively but also leaves a lasting impression. Browse Venngage’s selection of project proposal templates to get a head start today!

Additional tips:

Avoid overly salesy language.

It can be tempting, particularly if you’re sending unsolicited project proposals, to use some of the same language in your proposal as you might in an ad, but you should keep such wording to a minimum.

Let the proposal speak for itself; if you or your firm truly are the best one for the job, it should be evident in your proposal. Being straightforward can also signal to the hiring party that you don’t want to waste their time with flowery language. It’s better to deal in facts rather than opinions for project proposals.

Establish a single point of contact

Some project proposals will include lists or even short bios of your staff members who will be involved in the project. But it’s a good idea to ensure that your project proposal makes it clear whom the client should contact to move the project forward or submit any questions. Include this person’s information at the beginning and the end of your document.

Write with one voice

While it’s common for large RFPs to be completed by many people on the team, ensure that whoever is responsible for bringing it all together has a chance to make the document feel cohesive. It should read as if one person put the entire thing together.

Now that we’ve explored some of the background and purpose of project proposals, let’s take a look at some templates you can customize using Venngage for your own project.

Construction project proposal examples

The construction industry is a complex one, and project proposals are critical for landing business and keeping projects on track. But there are many approaches a construction project proposal can take.

Taking the complicated and making it simple is a challenge, particularly in this field, but as this project proposal example shows, it can be done. By using simple, clear language and well-placed visual emphasis, this free project proposal template stands out for its simplicity.

Many hiring companies simply skim project proposals for things like budget and timeframe, and while you still need to craft an engaging proposal, it’s a good idea to put those types of elements front and center, as this construction project proposal does.

Remember that regardless of whether your firm is hired for the job at hand, every document you send to another business is a chance to establish your company’s brand identity. Use a template like the one below, update it with your logo and brand colors and fonts to keep it aligned with your messaging.

As you can see from the example below, a few color changes can make a huge difference:

To easily apply your brand colors and logos, simply have them automatically extracted from your website using Autobrand:

And apply them to your design in one click with My Brand Kit :

Design project proposal examples

You might think it would be a no-brainer for a designer to create a well-designed project proposal, but it’s common for creative people to have difficulty when it comes to analytical thinking. That’s why having a couple of great project proposals in your back pocket is perfect for a designer.

Project proposals in creative fields tend to be a bit less buttoned-up than those in other industries, so use your proposal as an opportunity to make a bold design statement. The template below, for example, uses a striking color palette and minimalist imagery on the cover to make the proposal stand out, and those touches are reinforced throughout the document.

This example, similarly, uses creative color combinations to strike a design-forward tone. But as both of these templates illustrate, the bones of the project proposal must be sound, and all the information required should still be covered.

Work project proposal examples

Not every industry requires a unique approach to project proposals, and, in fact, for most applications, a general work proposal template will suffice, provided that you do your due diligence in following any requirements set forward by the hiring party.

This template created for a consulting firm illustrates a straightforward approach to project proposals that you can easily adapt for your needs. Add or remove pages, insert charts and graphs or new icons and craft a compelling narrative.

This project proposal template is an excellent example of how companies can use established templates to create a unique proposal. Note how they’ve used the sections that apply to them and put them together in a way to appeal to their potential client.

Marketing project proposal examples

Marketers and marketing agencies are regularly asked to submit RFPs, whether for individual projects or long-term engagements, so the average marketing agency will need to have several project proposals on hand that they can modify when new requests come in.

This social media marketing project proposal template is ideal for a single campaign rather than a multi-year engagement. In that situation, it’s crucial to make sure all dates and milestones in the campaign are clearly stated.

Ideally, a marketing agency or marketer will get a chance to pitch for long-term work. In that case, this project proposal template is ideal for outlining all aspects of the project proposal, including a timeline that extends to a full year.

A critical aspect of modern marketing success is doing a great deal of research on keywords, competitors and traffic, and many marketers include such metrics in their project proposals, along the lines of this example. Note how high-impact charts and graphs are used to help the audience absorb the data and make an informed decision. There are various marketing proposal examples that you can look at to inspire your next proposal design and help catch the attention of your clients.

What are the 6 types of project proposal s?

Because every project is unique, there are many types of project proposals, but these are the most common ones:

Solicited through RFP

RFP stands for Request for Proposal (they may also be called Request for Quotation, or RFQ).

These types of project proposals typically come with the most stringent requirements and obligations. The hiring company will usually list out the elements that must be included in the RFP as well as any limitations or conditions that apply.

From the vendor’s standpoint, being asked to submit an RFP is generally a good sign because it means that your firm (or yourself, if you’re an individual) has made it through the initial round of research by the hiring party.

I nformally solicited

Informally solicited project proposals are similar to RFPs or formally solicited proposals in that they may have just as many requirements, but because they’re outside of the formal RFP process, the requirements often aren’t stated up front. That could mean the vendor needs to do more research and ask more questions of the hiring party, or it could mean there actually aren’t as many requirements.

Another benefit of submitting an informally solicited project proposal is that the absence of a formal process likely means the vendor will be up against less competition.

Unsolicited

Also called spec (speculative) proposals, unsolicited project proposals come from the vendor’s side rather than the hiring party.

These proposals are particularly difficult because the hiring party, well, may not be hiring at all. With a spec or unsolicited project proposal, the vendor believes there’s a need for their services and must not only convince the hiring party that the need exists, but that the vendor is the best one to fill that need.

Pre-proposals

Pre-proposals can be considered mini versions of RFPs. They are often sought by a hiring party that wants to avoid a lengthy proposal process — or simply doesn’t want to read a long pitch. These types of proposals are brief, usually a few pages at most, and depending on the results, the hiring party may make an offer or make a full RFP request.

Non-competing/continuation proposals

Continuation proposals are common in multi-year projects or ones in which both parties may have agreed to certain conditions governing how the project proceeds.

With a continuation proposal, the goal isn’t to pitch your services but rather to keep the client up to date on the project, inform them of any metrics they need to know or that may be part of the scope of work and get their formal approval to continue with the project.

Competing/renewal proposals

Renewal proposals are similar to continuation proposals, but instead of being created in the middle of a project, a renewal project proposal is generated once a project or contract has ended. They’re also called competing proposals because the vendor will need to make their case as to why the project or contract should be renewed.

It may be wise to approach these types of proposals as you might an unsolicited one, but the benefit to the vendor is that (if the project has been a success), they will have past results with that specific client to showcase in their new proposal.

The content of project proposals will vary depending on the industry and the type of proposal. For example, while solicited, unsolicited and pre-proposals will typically include a budget that is negotiable, a continuation proposal’s budget has likely already been set. That said, here are the typical contents of a project proposal:

• Summary : An executive summary or project background is typically the first section of a project proposal. Most vendors use this as an opportunity to thank the hiring company for the opportunity, as well as summarizing what the client is about to see through the remainder of the proposal.

This template shows a complete executive summary for a product launch, which can be longer than a typical executive brief or project background in your proposal — something to keep in mind:

• Objective : An explanation of what needs to be done or what problem can be solved if the hiring party accepts the proposal.

• Solution : An explanation of what the vendor would do to solve the problem or how they would approach completing the needed task.

• Scope of work : A detailed description of what exactly would be done, when and how much it would cost. This section may also need to include legal information, though in most cases, contracts are separate from project proposals.

Here’s an example of how you can write down the scope of work for your proposed project:

Call to action : The final section of your project proposal (assuming there are no appendices) should let the hiring party know what to do next. Include a place for them to sign the document to show their acceptance, as well as contact information in case they have further questions. To make the proposal legally binding, you can send it to your client via a free eSignature software such as Papersign  and collect their signature in a compliant manner.

• Appendix : Appendices in project proposals could include information that didn’t fit within the client’s requirements or that helps to further explain information in the main part of the document. This section is optional.

Project proposal FAQs

What is the difference between project proposals and project charters.

The difference between both is that project proposals serve to present a project’s goals and approach for approval. On the contrary, project charters officially authorize the project, defining roles, responsibilities and initial objectives.

What is the difference between project proposals and business cases?

Project proposals focus on securing approval by presenting a project idea and its feasibility. On the other hand, a business case provides a more comprehensive analysis, including financial aspects and long-term strategic impact, aiding stakeholders in making informed decisions.

What is the difference between project proposals and project plans?

Project proposals aim to gain approval by detailing the project’s purpose and scope, whereas project plans are comprehensive documents specifying tasks, timelines and resources necessary for successful project execution.

Highlight your products effectively with Venngage’s professional project proposal templates

Letting a potential customer know what you’re capable of is a critical tool in many fields, and project proposals can highlight your company in a way few other documents can.

Start with one of these templates or create your project proposal from scratch. Whether your company has just gotten an RFP or you want to land that big fish in your industry, Venngage makes it simple to create an effective project proposal without becoming overwhelmed. It’s free to get started.

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How to Write a Research Paper Introduction (with Examples)

The research paper introduction section, along with the Title and Abstract, can be considered the face of any research paper. The following article is intended to guide you in organizing and writing the research paper introduction for a quality academic article or dissertation.

The research paper introduction aims to present the topic to the reader. A study will only be accepted for publishing if you can ascertain that the available literature cannot answer your research question. So it is important to ensure that you have read important studies on that particular topic, especially those within the last five to ten years, and that they are properly referenced in this section. 1 What should be included in the research paper introduction is decided by what you want to tell readers about the reason behind the research and how you plan to fill the knowledge gap. The best research paper introduction provides a systemic review of existing work and demonstrates additional work that needs to be done. It needs to be brief, captivating, and well-referenced; a well-drafted research paper introduction will help the researcher win half the battle.

The introduction for a research paper is where you set up your topic and approach for the reader. It has several key goals:

• Present your research topic
• Capture reader interest
• Summarize existing research
• Position your own approach
• Define your specific research problem and problem statement
• Highlight the novelty and contributions of the study
• Give an overview of the paper’s structure

The research paper introduction can vary in size and structure depending on whether your paper presents the results of original empirical research or is a review paper. Some research paper introduction examples are only half a page while others are a few pages long. In many cases, the introduction will be shorter than all of the other sections of your paper; its length depends on the size of your paper as a whole.

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Table of Contents

What is the introduction for a research paper, why is the introduction important in a research paper, craft a compelling introduction section with paperpal. try now, 1. introduce the research topic:, 2. determine a research niche:, 3. place your research within the research niche:, craft accurate research paper introductions with paperpal. start writing now, frequently asked questions on research paper introduction, key points to remember.

The introduction in a research paper is placed at the beginning to guide the reader from a broad subject area to the specific topic that your research addresses. They present the following information to the reader

• Scope: The topic covered in the research paper
• Context: Background of your topic
• Importance: Why your research matters in that particular area of research and the industry problem that can be targeted

The research paper introduction conveys a lot of information and can be considered an essential roadmap for the rest of your paper. A good introduction for a research paper is important for the following reasons:

• It stimulates your reader’s interest: A good introduction section can make your readers want to read your paper by capturing their interest. It informs the reader what they are going to learn and helps determine if the topic is of interest to them.
• It helps the reader understand the research background: Without a clear introduction, your readers may feel confused and even struggle when reading your paper. A good research paper introduction will prepare them for the in-depth research to come. It provides you the opportunity to engage with the readers and demonstrate your knowledge and authority on the specific topic.
• It explains why your research paper is worth reading: Your introduction can convey a lot of information to your readers. It introduces the topic, why the topic is important, and how you plan to proceed with your research.
• It helps guide the reader through the rest of the paper: The research paper introduction gives the reader a sense of the nature of the information that will support your arguments and the general organization of the paragraphs that will follow. It offers an overview of what to expect when reading the main body of your paper.

What are the parts of introduction in the research?

A good research paper introduction section should comprise three main elements: 2

• What is known: This sets the stage for your research. It informs the readers of what is known on the subject.
• What is lacking: This is aimed at justifying the reason for carrying out your research. This could involve investigating a new concept or method or building upon previous research.
• What you aim to do: This part briefly states the objectives of your research and its major contributions. Your detailed hypothesis will also form a part of this section.

How to write a research paper introduction?

The first step in writing the research paper introduction is to inform the reader what your topic is and why it’s interesting or important. This is generally accomplished with a strong opening statement. The second step involves establishing the kinds of research that have been done and ending with limitations or gaps in the research that you intend to address. Finally, the research paper introduction clarifies how your own research fits in and what problem it addresses. If your research involved testing hypotheses, these should be stated along with your research question. The hypothesis should be presented in the past tense since it will have been tested by the time you are writing the research paper introduction.

The following key points, with examples, can guide you when writing the research paper introduction section:

• Highlight the importance of the research field or topic
• Describe the background of the topic
• Present an overview of current research on the topic

Example: The inclusion of experiential and competency-based learning has benefitted electronics engineering education. Industry partnerships provide an excellent alternative for students wanting to engage in solving real-world challenges. Industry-academia participation has grown in recent years due to the need for skilled engineers with practical training and specialized expertise. However, from the educational perspective, many activities are needed to incorporate sustainable development goals into the university curricula and consolidate learning innovation in universities.

• Reveal a gap in existing research or oppose an existing assumption
• Formulate the research question

Example: There have been plausible efforts to integrate educational activities in higher education electronics engineering programs. However, very few studies have considered using educational research methods for performance evaluation of competency-based higher engineering education, with a focus on technical and or transversal skills. To remedy the current need for evaluating competencies in STEM fields and providing sustainable development goals in engineering education, in this study, a comparison was drawn between study groups without and with industry partners.

• State the purpose of your study
• Highlight the key characteristics of your study
• Describe important results
• Highlight the novelty of the study.
• Offer a brief overview of the structure of the paper.

Example: The study evaluates the main competency needed in the applied electronics course, which is a fundamental core subject for many electronics engineering undergraduate programs. We compared two groups, without and with an industrial partner, that offered real-world projects to solve during the semester. This comparison can help determine significant differences in both groups in terms of developing subject competency and achieving sustainable development goals.

Write a Research Paper Introduction in Minutes with Paperpal

Paperpal Copilot is a generative AI-powered academic writing assistant. It’s trained on millions of published scholarly articles and over 20 years of STM experience. Paperpal Copilot helps authors write better and faster with:

• Real-time writing suggestions
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With Paperpal Copilot, create a research paper introduction effortlessly. In this step-by-step guide, we’ll walk you through how Paperpal transforms your initial ideas into a polished and publication-ready introduction.

How to use Paperpal to write the Introduction section

Step 1: Sign up on Paperpal and click on the Copilot feature, under this choose Outlines > Research Article > Introduction

Step 2: Add your unstructured notes or initial draft, whether in English or another language, to Paperpal, which is to be used as the base for your content.

Step 3: Fill in the specifics, such as your field of study, brief description or details you want to include, which will help the AI generate the outline for your Introduction.

Step 4: Use this outline and sentence suggestions to develop your content, adding citations where needed and modifying it to align with your specific research focus.

Step 5: Turn to Paperpal’s granular language checks to refine your content, tailor it to reflect your personal writing style, and ensure it effectively conveys your message.

You can use the same process to develop each section of your article, and finally your research paper in half the time and without any of the stress.

The purpose of the research paper introduction is to introduce the reader to the problem definition, justify the need for the study, and describe the main theme of the study. The aim is to gain the reader’s attention by providing them with necessary background information and establishing the main purpose and direction of the research.

The length of the research paper introduction can vary across journals and disciplines. While there are no strict word limits for writing the research paper introduction, an ideal length would be one page, with a maximum of 400 words over 1-4 paragraphs. Generally, it is one of the shorter sections of the paper as the reader is assumed to have at least a reasonable knowledge about the topic. 2 For example, for a study evaluating the role of building design in ensuring fire safety, there is no need to discuss definitions and nature of fire in the introduction; you could start by commenting upon the existing practices for fire safety and how your study will add to the existing knowledge and practice.

When deciding what to include in the research paper introduction, the rest of the paper should also be considered. The aim is to introduce the reader smoothly to the topic and facilitate an easy read without much dependency on external sources. 3 Below is a list of elements you can include to prepare a research paper introduction outline and follow it when you are writing the research paper introduction. Topic introduction: This can include key definitions and a brief history of the topic. Research context and background: Offer the readers some general information and then narrow it down to specific aspects. Details of the research you conducted: A brief literature review can be included to support your arguments or line of thought. Rationale for the study: This establishes the relevance of your study and establishes its importance. Importance of your research: The main contributions are highlighted to help establish the novelty of your study Research hypothesis: Introduce your research question and propose an expected outcome. Organization of the paper: Include a short paragraph of 3-4 sentences that highlights your plan for the entire paper

Cite only works that are most relevant to your topic; as a general rule, you can include one to three. Note that readers want to see evidence of original thinking. So it is better to avoid using too many references as it does not leave much room for your personal standpoint to shine through. Citations in your research paper introduction support the key points, and the number of citations depend on the subject matter and the point discussed. If the research paper introduction is too long or overflowing with citations, it is better to cite a few review articles rather than the individual articles summarized in the review. A good point to remember when citing research papers in the introduction section is to include at least one-third of the references in the introduction.

The literature review plays a significant role in the research paper introduction section. A good literature review accomplishes the following: Introduces the topic – Establishes the study’s significance – Provides an overview of the relevant literature – Provides context for the study using literature – Identifies knowledge gaps However, remember to avoid making the following mistakes when writing a research paper introduction: Do not use studies from the literature review to aggressively support your research Avoid direct quoting Do not allow literature review to be the focus of this section. Instead, the literature review should only aid in setting a foundation for the manuscript.

Remember the following key points for writing a good research paper introduction: 4

• Avoid stuffing too much general information: Avoid including what an average reader would know and include only that information related to the problem being addressed in the research paper introduction. For example, when describing a comparative study of non-traditional methods for mechanical design optimization, information related to the traditional methods and differences between traditional and non-traditional methods would not be relevant. In this case, the introduction for the research paper should begin with the state-of-the-art non-traditional methods and methods to evaluate the efficiency of newly developed algorithms.
• Avoid packing too many references: Cite only the required works in your research paper introduction. The other works can be included in the discussion section to strengthen your findings.
• Avoid extensive criticism of previous studies: Avoid being overly critical of earlier studies while setting the rationale for your study. A better place for this would be the Discussion section, where you can highlight the advantages of your method.
• Avoid describing conclusions of the study: When writing a research paper introduction remember not to include the findings of your study. The aim is to let the readers know what question is being answered. The actual answer should only be given in the Results and Discussion section.

To summarize, the research paper introduction section should be brief yet informative. It should convince the reader the need to conduct the study and motivate him to read further. If you’re feeling stuck or unsure, choose trusted AI academic writing assistants like Paperpal to effortlessly craft your research paper introduction and other sections of your research article.

1. Jawaid, S. A., & Jawaid, M. (2019). How to write introduction and discussion. Saudi Journal of Anaesthesia, 13(Suppl 1), S18.

2. Dewan, P., & Gupta, P. (2016). Writing the title, abstract and introduction: Looks matter!. Indian pediatrics, 53, 235-241.

3. Cetin, S., & Hackam, D. J. (2005). An approach to the writing of a scientific Manuscript1. Journal of Surgical Research, 128(2), 165-167.

4. Bavdekar, S. B. (2015). Writing introduction: Laying the foundations of a research paper. Journal of the Association of Physicians of India, 63(7), 44-6.

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Get accurate academic translations, rewriting support, grammar checks, vocabulary suggestions, and generative AI assistance that delivers human precision at machine speed. Try for free or upgrade to Paperpal Prime starting at US$19 a month to access premium features, including consistency, plagiarism, and 30+ submission readiness checks to help you succeed.  

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