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The Ultimate Cover Letter Guide

101 sample cover letters for all professions, make a great first impression with the perfect cover letter·, this week we are giving out the ultimate cover letter guide 100% free.

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✅ How to write the perfect cover letter , better than 9 out of 10 others, the format and makes it so special.

✅ 101 sample cover letters for all professions that will get you more interviews (and why).

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✅ Actionable ideas on how to start and end a cover letter, plus how to address it.

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How to write an excellent cover letter for your job application.

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How to write an excellent covering letter for job applications.

What is a job application covering letter.

Before we get into the nuts and bolts of writing a cover letter for your job applications (to ultimately get an interview), let me give you a bit of background about what a cover letter actually is.

A cover letter (or sometimes referred to as a job application letter) is an essential part of almost every vacancy application. Not only does it sell your skills and abilities to recruiters or hiring managers, but it also supports your CV or résumé to highlight why you are the perfect candidate! Also, a cover letter doesn't have to be a 'letter', it can be a letter via email.

Often, a well written covering letter or letter of application showcases your skills and experience for a vacancy prior to the Hiring Manager reading your CV or résumé. In turn, this will enable them to identify specific skill sets you have highlighted, which they will look out for, and put into context when reading your CV.

Because of this, a stellar cover letter that sells your skills and background is crucial to your success in the job search process.

What to think about when writing a vacancy application letter?

A cover letter should be clear and easy to read.  It should show that you know exactly what skills and experience the employer is looking for, to successfully fill their vacancy.

First, you should gather the information, information about the company you're applying to and the role they are looking to recruit for.

Look at the job description and how your skills and experience compare to the vacancy they are looking to fill. I have spoken to many candidates about writing a covering letter, and the most daunting part of the process, is thinking about the process itself!

When pulling together your information, think of the job description as the 'ingredients' and your CV or résumé as the 'menu'!  The two are so closely linked and you can't have one without the other!

The job description is sharing what you need to highlight and showcase in your covering letter, your skills and experience as it were.

How do I construct a cover letter?

First off, do your research and make notes! Ask yourself the first really important questions:

• Why am I interested in working for the company?
• What interests me about this job vacancy?
• What skills or professional experience can I showcase from my career or current role?
• Why am I the most suited candidate for the job?
• What transferable skills can I also offer?

Use a HIGHLIGHT and MARK method for your perfect cover letter.

So, going back to the recipe and menu!

The job description is telling you what skills and experience the company is looking for to successfully fill their job vacancy, and your CV or résumé is showcasing your skills and previous experience... the two have to match, right?

Now, take a highlighter and mark the job description or advertisement with the skills and experience you have. Maybe use one colour for highlighting direct skills / experience, and a second colour to identify the skills / experience that you have, albeit in a different but similar context (see below!).

Don't highlight any negatives but write about similarities. For example:

The job description is asking for 'experience of using Google Sheets spreadsheets', which you might not necessarily have.

Instead of writing that you don't have this experience or just ignoring it, share the experience you do have.  If you have experience of using MS Excel for example, let the Hiring Manager know that you have experience of 'working with spreadsheets, using MS Excel'.

You might also like to share the level of your experience? This is the area that you may have highlighted in the second colour (see above!)

Cover-letter formats of an effective job application letter.

Your job application letter should have 4 main parts:

• The greeting
• Cover letter introduction

The Greeting — Be sure to make a good first impression.

We all know that first impressions count, this is especially true in writing a covering letter for a job application... but how do you make a good one?

If you know the Hiring Manager's name from the job advertisement or job description, the chances are that they are open to you using that information as a greeting.

It's a bit like the rule of replying to an email by using the salutation you've been presented with.

For example, if I receive an email from someone I've not met before, with a greeting of 'Hello JM', I respond with the same greeting, 'Hello {FIRST NAME}'.

What to do if you don't know the Hiring Manager's name?

It's best to stay away from the more generic 'Dear Hiring Manager' if you can, and resort to 'Dear Sir / Madam' if you have no other option.

There's been a significant shift to using 'Hello {NAME}' in a greeting recently, but it would be best to check on the company culture to see if a more casual approach is acceptable.

You might want to research the company to determine who to address your covering letter to. Greeting a specific person will show that you've done your research, it makes the covering letter more personable and shows that you have written the covering letter specifically for that vacancy.

If you're not having much luck in finding this information from the job advertisement, try conducting a quick search on search engines like Google, or a business networking site, like LinkedIn.

You might also want to call the company and ask for the person’s name to address the covering letter to... again this can show that you are working on your initiative and it could also open a positive dialogue with the recruiting company.

If you are applying through a recruitment agency, speak to your consultant first for guidance, as it may be that a covering letter would be best addressed to them.

Your cover letter introduction.

This is the area that you let the Hiring Manager know why you are writing your covering application letter.

This doesn't have to be a large paragraph, and it's best to be direct and to the point. It should describe why you are getting in touch, for example:

I am writing to apply for the {POSITION, ROLE, VACANCY} of {JOB TITLE} which I have seen advertised on {WHERE YOU SAW THE JOB ADVERT). Please find attached my CV, together with a covering letter.

The main body for an effective cover letter.

We won't go too heavily into this as you've already done all the hard work by Highlighting and Marking your experience against the job advert or description, now you need to write about it!

Remember recipe / menu and cover your relevant skills.

You've got this! Let's get this interview!

Cover letter closing.

Now we've created some great content for your job application letter, we need to 'sign off' or 'close' on a positive note!

The 'close' is a great place to reiterate your interest in the job vacancy and company.

Remember to say, 'thank you' and try to include something specific to the job or company, for example:

I am really interested in the prospect of working for {COMPANY} and I would welcome the opportunity of meeting with you to discuss my skills and experience for your {JOB TITLE} role.

Remember to include your contact details!

Finally, double check that your telephone number and email address are both present and correct on the job application letter or covering letter (if it is a letter you have written) or on your CV.

You'd be amazed at how many CV's don't include the correct information!

A last note from JM&Co.

I hope that this article has helped you to formulate your own 'Cover Letter Template' and will offer you support when writing your job application letter or cover letters.

Watch this space for some future cover letter examples, sample cover letters and further insights into job application letters.

Very best wishes in showing potential employers you relevant experience and I hope that you are successful in winning the job interview!

Additional tip alert!

Also consider including your professional profile URL (LinkedIn for example) on your CV.

That way you can see if any Hiring Managers have looked at your profile!

In today's world of 'apply, send and wait', it’s great to keep a measure on the activity behind the scenes!

Additional Content

Looking to be a JM&Co. candidate?  Visit  https://app.jmco.uk/search .

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How to Write a Great Cover Letter

Tuesday | August 16, 2016 | by Annie Paul

One of the most daunting tasks for any job seeker is writing a cover letter as part of a job application. Although many think cover letters are obsolete with the advent of new employment application technologies, cover letters are actually more important now because technology makes it so easy.

Cover letters are an important part of the job application process for several reasons:

• They provide a snapshot of who you are beyond the qualifications on your résumé.
• They expressly say why you want to work for the company you are applying to.
• The company can get an idea of your writing skill level.
• The company can see how much you know about them and if you researched them.

Consider this scenario: If I want a job as a bookkeeper, I will go to a job search site (like Indeed , LinkedIn Jobs , or Zip Recruiter ), build my personal profile, and upload my résumé. Now all I have to do is search jobs that potentially fit my skill set, and click “apply.” It’s that easy! But, when a company calls me for a phone screening or interview, I’m suddenly stricken with fear—I’ve applied to so many jobs with the one-click application that I don’t even know which company is calling me! Here is where a cover letter becomes important because it personalizes your application. Trust me, the extra work and effort you put into your cover letter will impress employers and pay off in the end.

Your cover letter is the perfect way to “connect the dots,” by telling your professional and educational story, showcasing your skills, and describing how and why you got to where you are today. The key here is to customize it for each company you apply to, rather than just copying the same cover letter over and over. It’s a time-consuming practice, but one that will help you stand out from other candidates.

For example, if you are applying to be a program assistant at a specific company, do your research on its services, mission, goals, client base, etc., and tailor the cover letter based on why you want to work at that particular company, as well as why you are a good fit for the role. For example:

XYZ Organization New York, New York

To the Hiring Committee: I am applying for the position of Program Assistant at XYZ Organization. I was referred to this position by a current employee of yours—Jane Doe.

XYZ Organization’s mission aligns well with my outlook in life—being a compassionate individual, a solid contributor to society, and always striving to make the world a better place. If I were to join the XYZ team, I know we can make positive strides together.

From there, you would highlight your background (professional and educational) and why and how you believe that what you have learned in your career will move the company forward. In other words, you need to explain why the company should consider you an asset to its team. Most importantly, you should show how your interests and mission to XYZ Organization’s mission make it a good match for both sides.

It takes practice to write the perfect cover letter. To help you get started, here are some tips to consider:

• Make sure you send the right company the right cover letter for the right position.
• Have someone read the cover letter to look out for any grammatical and/or spelling errors.
• Keep your cover letter under one page.
• Do not include any pictures or intimate details (age, gender, religion, etc.) about yourself.
• Refrain from using colorful fonts—it could strain the readers’ eyes and makes the content hard to read.
• Tell only the truth in your cover letter. Be honest about your experience and do not embellish facts about yourself.

Remember, your cover letter is an opportunity to show employers your creative side, and how passionate you are about the job. It also reflects how much time and effort you put into writing a specialized letter just for a position with them; it shows that you are serious about joining the team.

Make no mistake—writing a great cover letter takes time and research, but will prove incredibly valuable when it comes to getting your dream job. Pair it with a great resume ( 12 Tips ), and you will soon be headed toward a successful future full of interview invitations.

If you are interested in opportunities at World Education Services, visit the WES Job Portal .

Annie Paul is the Senior Human Resources Generalist at World Education Services.

The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the official policy or position of World Education Services (WES).

Applying For A New Job? Here's How To Write An Effective Cover Letter

Set the tone and highlight your professional aspirations with a well-crafted cover letter.

Elle McKenzie

Published Apr 11, 2019

Looking to make a career change, sis? Or, maybe you have your eye on a higher position at a different company. Regardless of the reason you're choosing to apply for this new job, it's important to be very clear about why you are making this career move. This is essential because you need to have clarity and be confident in your career direction in order to convince employers why you are best suited for the new role or industry.

A well-crafted cover letter can set the tone and highlight your professional strengths by showcasing your personal story. Here's how to construct an effective cover letter:

1. Know Your "Why"

Career moves can be overwhelming — and sometimes, a little scary — but it doesn’t have to be. You can take control by doing research about the role and making educated decisions.

Ask yourself these questions, sis: 

• – How do I want this job to impact my life?
• – How committed am I to this career move?
• – What do I need to feel satisfied at work?
• – How can I start to explore my options?
• – What do I dislike about my current role or work environment?

2. Introduction: Why Are You Writing This Cover Letter?

Be sure to make this section brief, sis. According to the Harvard Business Review , it's important not to ramble on. 

Talk about the role that you are applying for and include other relevant information such as where you discovered the posting, the company name, and who referred you to the role (if referred).

3. Convince the Employer: Why Are You the Best Candidate for the Role?

Persuade the employer that you are the best person for the role. And let your confidence shine through your words! Use this section to show that you have read the job posting, you understand how your skills can contribute to the company, and you address the challenges of the company.

Tell your personal story and make it easy for hiring managers to understand why you deserve this position. This will show how thoughtful and educated your decision-making process is, and why your unique strengths make you more qualified than other candidates.

Instead of just repeating what’s on your resume, let your personality shine. What makes you unique? What are your strengths and personal characteristics that make you suited for the job?

Be Self-Aware

As the University of Victoria explains , tap into your self-awareness to capture your "transferrable" skills. Be specific and show how your existing skills are relevant to the new role. Review the job posting and use industry-specific language so that the hiring manager can easily connect your skills with the skills the company needs.

4. Final Call-To-Action: Why Do You Want to Work for This Company?

This is your last chance to show what you have to offer, sis! Why does this opportunity and company excite you? Speak to all the values you’ll bring to the company, the University of Northwestern reports .

Remember to include a call-to-action since the whole point of the cover letter is to get you an interview. 

SUMMING IT UP

Remember, cover letters help you to effectively showcase your personal brand. 

– Keep your writing clear and concise. You have one page to express yourself, so make every word count. 

– Do your research to determine who will be reading your letter. By understanding your audience, you'll better persuade them that you are the best person for the role.

• – Create your letter for each job by including the hiring manager’s name, and the company name and address. Check out some sample cover letter templates to help you get started, courtesy of Zety .
• – Get someone else to review your cover letter, and proofread it for grammar and spelling errors.

You got this, sis! We're sending you positive vibes and all the luck on your next career move to securing the bag.

Ready. Set. Boss. Our daily email is pouring out inspiration with the latest #BlackGirlBossUp moments, tips on hair, beauty and lifestyle to get you on track to a better you! Sign up today.

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Career Change Cover Letter Tips & Examples

Writing a cover letter can be difficult even under the best of circumstances. Writing a cover letter for a career change can be even tougher, but it can also be very rewarding, especially if you’ve taken stock of your career and seen the signs you should change your job.

When contemplating a career change, a cover letter can demonstrate that, despite initial appearances, you’re actually an excellent fit for a position in your new field. Best of all, it’s not difficult to learn how to create a compelling cover letter for switching careers. With a few tips, and the aid of some career change cover letter examples, you can learn how to write a cover letter for a career change. 

How to Write a Cover Letter During Career Transitions

When writing a cover letter for a position that’s outside of the career path you’ve currently been traveling, there are a few simple Do’s and Don’ts to follow that will make writing your cover letter a snap:

Do's of Writing a Career Change Cover Letter

• Be transparent - Be up-front with your prospective employer that you have several years of experience in your present industry, but are contemplating a career change. Explain in your cover letter why you are interested in changing careers and why you are interested, in particular, in this particular job opportunity.  
• Show you’re passionate - Building off of the concept of transparency, signaling passion and active interest in an employer’s organization can help you communicate you’re the right candidate. It says, “I’m specifically looking for a job like the one you’re offering.” Most companies aren’t looking to hire just anybody. They’re searching for an ideal candidate. After all, hiring the wrong person carries risk. One way you can instantly identify yourself as the wrong candidate is to give off the impression you’re searching for any job you can find, which is why a cover letter for switching careers can be tricky.  
• Show transferable skills efficiently - Start by considering the job for which you’re applying. What kind of skills do the position call for? Once you know what an employer is looking for, use your cover letter to emphasize the transferable skills you have that overlap with employer needs. Using anecdotes and details can make these claims more substantial. For example, if you’ve taught or supervised a group of people in the past, then you could benefit from mentioning the size of the group. Inferring from past success stories, employers can draw conclusions about how you may be able to contribute in the future.  Read the job change cover letter sample below to get a better understanding of how to showcase your transferable skills.

Don'ts of Writing a Career Change Cover Letter

• Don’t avoid addressing employment gaps - Career gaps are quite common and most employers understand that life happens. Career paths change, family members suddenly become ill, and the economy experiences a downturn from time to time. But failing to explain your career gaps may create uncertainty about your future as an employee. Do your best to explain gaps, and if you’ve been unemployed, be transparent about the reasons why you’ve been out of work. In a career change cover letter you can even turn a weakness into a strength and show initiative by describing how you’ve kept up in the time since.  
• Don’t submit without editing or getting feedback first - After finding a job you want, taking the time to tailor your resume for the position, and writing a unique cover letter for a career change, you’ll probably be feeling eager to submit your application.  But it’s a massive mistake to skip past editing and revision. Be sure to get feedback from at least one person before moving forward. You’ll certainly have a hard time convincing a hiring manager you’re “detail oriented” after you’ve spelled it wrong on your cover letter. Also be sure to double-check the email or mailing address. Be mindful of spelling the name of the person you’re addressing correctly and look it over twice before sending.  
• Don’t be generic - If you’re passionate about changing your career path, prove it! Don’t submit the same cover letter to multiple employers. Tailor your cover letter to each position and each company. Let them know what it is about the job or their organization that appeals to you. Be sincere and if you feel that company’s values align with your own, be sure you demonstrate that in your career change cover letter to stand out from other applicants who may have more experience in the field. They just may welcome a fresh, “outside” perspective.

Career Change Cover Letter Sample

David Smith

Hiring Manager

Generic Company

321 West Address Street

Employment City, GA 54532

Dear Mr. Smith,

I’m writing to express my interest in the insurance agent position listed on the Generic Company website. I believe my experience and education have considerable overlap with the needs of this position, which should make me an exceptionally competitive candidate.

While I have spent the past year working as a customer service representative, my experiences in that position have helped me to develop more sophisticated communication skills, and a unique ability to identify customer need. My last job review was highlighted with an Employee of the Month award, which I received following the completion of a personal project which improve logistical coordination in the company by 13%.

Among my key strengths, you’ll find I am:

• Capable of delivering exceptional customer service
• Experienced with interpersonal communication
• Consistently striving to improve my abilities

Your recent expansion into automotive insurance markets certainly caught my interest, and I admit the prospect of working with Generic Company is quite exciting. Please consider the attached resume for a more detailed picture of my experience.

Thanks for your consideration,

Susan Applicant

Start Writing Your Career Transition Cover Letter For The Insurance Industry

Writing a cover letter may feel daunting -- and even frustrating -- at times. However, when you’re switching careers, a persuasive career change cover letter can be incredibly effective at helping create a more detailed picture of your experience. And if you’re still at square one, trying to figure out your next career path, whether in the insurance industry or in another industry, be sure to take a look at MyPath’s Career Wizard Tool to help point you in the right direction.

4 Cover Letter Examples (Plus Tips on How to Write Yours)

We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building). 

You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.

Want to get right down to business? Skip ahead to:

1. The traditional cover letter example

2. the impact cover letter example, 3. the writing sample cover letter example, 4. the career change cover letter example, bonus cover letter examples, a few more cover letter tips, why bother with a cover letter at all.

We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. 

If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.

Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »

What do I write in a cover letter? The 3 basic elements

You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)

However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.

You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:

1. An engaging opener

How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”

It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.

2. A clear pitch

Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”

Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”

This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.

“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.

3. A great closing line

Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”

Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.

A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.

You might want to use this type of cover letter if:

• You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
• You want to play it safe and conservative with your application materials.

What does the job description say?

Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:

Responsibilities

• Draft routine legal documents for review and use by attorneys
• Coordinate and organize materials and presentations for legal proceedings
• Research legal and related issues and report findings and conclusions to team
• Provide overall legal administrative support to the legal team
• Maintain calendars and ensure timely filings

Requirements

• Bachelor’s degree or equivalent of relevant education and work experience
• Strong communication skills (oral and written)
• Strong organizational , multitasking, and prioritization skills
• Proficiency with Microsoft Office Suite and LexisNexis
• Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves

The cover letter example

Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:

Dear Ms. Jessica Sanchez,

In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.

I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.

Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.

My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.

I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.

Chase Broadstein [email protected] (222) 222-2222

Download this example

Why this works

This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”

The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:

• You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
• You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
• You want your personality to stand out a bit more than it might in a traditional cover letter.

What does the job description say

Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:

• Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
• Improve campaign success through conversion optimization, A/B testing, and other experiments
• Collaborate with the design team to ensure brand guidelines are followed in emails
• Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
• 3+ years in email marketing
• Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
• Excellent communication skills (oral and written) and an eye for copyediting
• Strong interpersonal , relationship-building, and stakeholder management skills
• Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively

Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:

Dear Russ Roman,

I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.

But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.

I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.

I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. 

I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.

Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.

I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.

Thank you very much for your time and consideration. I look forward to hearing from you.

Lad Miller [email protected] (987) 654-3210

This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.

One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.

For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.

• Writing or editing is a key component of the role you’re applying to.
• You want to show off your creativity.

Here’s part of a job description for a staff writer position:

• Pitch and write articles, reporting on timely issues and trends
• Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
• Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
• Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
• At least 2-3 years of experience creating content at a digital-first outlet
• Strong writing and reporting skills, and the ability to write clearly and quickly
• Familiarity working in a CMS and with analytics tools such as Google Analytics
• Deadline-driven, strategic thinker with a knack for crafting click-y headlines
• Strong collaborator who thrives in fast-paced environments

Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:

Dear Tai Chen,

Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.

That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.

As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. 

As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.

But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.

Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.

It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.

Hoping to be your next staff writer,

Marlee Wood [email protected] (555) 666-4433

This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.

Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.

You might write a career change cover letter if:

• You want to highlight the transferable skills you have that relate to the job description.
• You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.

Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:

• Develop new sales techniques and strategies to build pipeline and hit team goals
• Coordinate with other teams to increase lead-generation efforts
• Assist in the processing of new business, including contacting customers to finalize sales and service transactions
• 1-3 years of successful sales experience
• Strong communication skills
• Ability to thrive in a fast-paced, ever-changing environment
• Ability to work independently to plan, set priorities, and effectively organize work
• Proven ability to be persuasive, persistent, and confident in closing a sale

Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:

Dear Maria Russo,

The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.

For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.

Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.

Here’s a little bit more about how my experience would translate into this role:

• At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
• At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
• I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!

I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.

All the best,

Olu Abiola [email protected] (123) 456-789

The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. 

Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.

To further guide you, check out some more cover letter examples:

• Pain point cover letter example
• Internship cover letter example
• Recent graduate cover letter example
• (Another) career changer cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Example cover letter with no experience

Let’s break down one of our example cover letters real quick

All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:

Here are a few more tips to help the cover letter process:

Start with a “brain dump” 

If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)

Don’t just repeat your resume

You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.

Focus on quality over quantity 

Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.

Remember the ATS 

Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.

Don’t stress over formatting 

You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.

Don't forget your contact information

Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”

Edit your cover letter before submitting

Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:

• The company's name
• The hiring manager's name
• The job title
• Your contact information
• Basic grammar and spelling

You're ready to go

If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.

Amanda Cardoso contributed to the latest version of this article.

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